New Case Study
The Psychology Behind McDonald’s $2 Billion Self-Serve Kiosks
Case studies
Scarcity: The 3 pillars to using it ethically
How to Craft Onboarding Surveys Users Love: 5 Do’s and Don’ts
Grammarly Onboarding
The "almost" perfect trial conversion
How small UI delighters have a huge impact on UX
Been onboarding
One simple way Apple could improve your sleep habits
Apple sleep notification
How to avoid (and repair) these 3 critical design blunders
Design Blunders
Social Proof: Why people's behaviors affect our actions
Social Proof
Adobe: The growing issue with “Free” trials UX
Adobe Trial UX
Letterboxd: How to nail product market fit with clear Jobs‑To‑Be‑Done
Jobs-To-Be-Done
Spotify Wrapped: 6 psychology principles that make it go viral every year
Spotify Wrapped
The psychology of Temu’s casino‑like shopping UX
Temu Onboarding
GoDaddy: How to improve checkout flows ethically
GoDaddy Checkout UX
Framing Effect: Why context affects decisions
Framing effect
The psychology behind highly effective landing pages
Landing page conversion
Apple vs Meta Threads: The Illusion of Privacy
Apple privacy policy
Beehiiv subscription: 5 small UX mistakes that make a BIG difference
Newsletter subscription
Quiz: Find 4 psychology principles used in Shortform's offboarding
Offboarding Quiz
The Search War: Bing AI Chat vs. Google
The Psychology Behind Loom's Explosive Growth
Loom onboarding
Episode 1: Can Bing's new AI search challenge Google?
Bing onboarding
Mental Models: Why expectations drive user behaviors
Mental Models
Zeigarnik Effect: Why it's hard to leave things incomplete
Zeigarnik Effect
Typeform: How to offboard users the right way
Typeform offboarding
How to increase signup confirmation rates with Sniper Links
Email confirmation UX
Labor Perception Bias: Why faster isn't always better
Labor perception bias
Tech ethics: If cookie consent prompts were honest…
Cookie consent
Amber Alert Redesign: 5 UX Improvements That Could Save Lives
Amber alerts UX
Google: How to increase feature adoption the right way
Google feature adoption
How Linkedin Increased Notification Opt-in Rates by 500%
Linkedin notifications
The Psychology of Advertising: Why this ad made me stop scrolling
Advertising psychology
The Ugly Truth About Net Promoter Score Surveys
Net promoter surveys
The Psychology Behind Amazon's Purchase Experience
Amazon purchase UX
One Simple Psychology Framework To Improve Your Onboarding
Blinkist onboarding
How Blinkist Increased Trial Conversions by 23% (Ethically)
Trial paywall optimization
YouTube’s Attempt To Solve The Paradox of Choice
Youtube retention
Adobe: The Psychology of User Offboarding
Adobe offboarding
Signal: How To Ethically Boost Your Revenues
Signal monetization
Chrome vs Brave: How To Use Ethical Design To Win Customers
Brave onboarding
The Psychology of Clubhouse’s User Retention (...and churn)
Clubhouse retention
The Scary Future Of Instagram
Instagram monetization
The Psychology of Misinformation on Facebook
Facebook misinformation
The Psychology Behind TikTok's Addictive Feed
Tiktok feed psychology
How To Properly Apply Jobs-To-Be-Done To User Onboarding
Headspace onboarding
How To Notify Users Without Being Spammy
Lifecycle emails
User Onboarding: Is HEY Email Worth It?
Hey onboarding
7 Product Team Pitfalls You Should Avoid
Product team pitfalls
How Tinder Converts 8% Of Singles Into Customers In Less Than 15min.
Tinder monetization
Coronavirus Dashboard UX: How Design Impacts Your Perception
COVID dashboard UX
How Morning Brew Grew To 1.5 Million Subs In 5 Years
Morning Brew retention
Uber Eats: How To Ethically Use Scarcity To Increase Sales
Uber Eats retention
Airbnb: How To Reduce Churn With Personalization
Airbnb personalization
6 Ways Mario Kart Tour Triggers You Into Gambling Your Money
Mario Kart monetization
Strava: 7 Strategies To Convert More Freemium Users
Strava monetization
Tesla: How To Grow Through Word-of-Mouth
Tesla charging UX
How Hopper Perfectly Nails Permission Requests UX
Hopper onboarding
9 Ways To Boost SaaS Revenues With A Better Upgrade UX
Zapier monetization
Superhuman's Secret 1-on-1 Onboarding Revealed
Superhuman onboarding
Trello User Onboarding: 7 Tactics To Inspire You
Trello onboarding
5 Deadly Onboarding Mistakes You Should Avoid
Sleepzy onboarding
Duolingo's User Retention: 8 Tactics Tested On 300 Million Users
Duolingo retention
Calm Referral Strategy: Drive Viral Growth With Simple Rewards
Calm referrals
Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 2)
Spotify onboarding
Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 1)
Spotify vs Apple
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