how to create interview questions for research

Qualitative Research 101: Interviewing

5 Common Mistakes To Avoid When Undertaking Interviews

By: David Phair (PhD) and Kerryn Warren (PhD) | March 2022

Undertaking interviews is potentially the most important step in the qualitative research process. If you don’t collect useful, useable data in your interviews, you’ll struggle through the rest of your dissertation or thesis.  Having helped numerous students with their research over the years, we’ve noticed some common interviewing mistakes that first-time researchers make. In this post, we’ll discuss five costly interview-related mistakes and outline useful strategies to avoid making these.

Overview: 5 Interviewing Mistakes

• Not having a clear interview strategy /plan
• Not having good interview techniques /skills
• Not securing a suitable location and equipment
• Not having a basic risk management plan
• Not keeping your “ golden thread ” front of mind

1. Not having a clear interview strategy

The first common mistake that we’ll look at is that of starting the interviewing process without having first come up with a clear interview strategy or plan of action. While it’s natural to be keen to get started engaging with your interviewees, a lack of planning can result in a mess of data and inconsistency between interviews.

There are several design choices to decide on and plan for before you start interviewing anyone. Some of the most important questions you need to ask yourself before conducting interviews include:

• What are the guiding research aims and research questions of my study?
• Will I use a structured, semi-structured or unstructured interview approach?
• How will I record the interviews (audio or video)?
• Who will be interviewed and by whom ?
• What ethics and data law considerations do I need to adhere to?
• How will I analyze my data? 

Let’s take a quick look at some of these.

The core objective of the interviewing process is to generate useful data that will help you address your overall research aims. Therefore, your interviews need to be conducted in a way that directly links to your research aims, objectives and research questions (i.e. your “golden thread”). This means that you need to carefully consider the questions you’ll ask to ensure that they align with and feed into your golden thread. If any question doesn’t align with this, you may want to consider scrapping it.

Another important design choice is whether you’ll use an unstructured, semi-structured or structured interview approach . For semi-structured interviews, you will have a list of questions that you plan to ask and these questions will be open-ended in nature. You’ll also allow the discussion to digress from the core question set if something interesting comes up. This means that the type of information generated might differ a fair amount between interviews.

Contrasted to this, a structured approach to interviews is more rigid, where a specific set of closed questions is developed and asked for each interviewee in exactly the same order. Closed questions have a limited set of answers, that are often single-word answers. Therefore, you need to think about what you’re trying to achieve with your research project (i.e. your research aims) and decided on which approach would be best suited in your case.

It is also important to plan ahead with regards to who will be interviewed and how. You need to think about how you will approach the possible interviewees to get their cooperation, who will conduct the interviews, when to conduct the interviews and how to record the interviews. For each of these decisions, it’s also essential to make sure that all ethical considerations and data protection laws are taken into account.

Finally, you should think through how you plan to analyze the data (i.e., your qualitative analysis method) generated by the interviews. Different types of analysis rely on different types of data, so you need to ensure you’re asking the right types of questions and correctly guiding your respondents.

Simply put, you need to have a plan of action regarding the specifics of your interview approach before you start collecting data. If not, you’ll end up drifting in your approach from interview to interview, which will result in inconsistent, unusable data.

2. Not having good interview technique

While you’re generally not expected to become you to be an expert interviewer for a dissertation or thesis, it is important to practice good interview technique and develop basic interviewing skills .

Let’s go through some basics that will help the process along.

Firstly, before the interview , make sure you know your interview questions well and have a clear idea of what you want from the interview. Naturally, the specificity of your questions will depend on whether you’re taking a structured, semi-structured or unstructured approach, but you still need a consistent starting point . Ideally, you should develop an interview guide beforehand (more on this later) that details your core question and links these to the research aims, objectives and research questions.

Before you undertake any interviews, it’s a good idea to do a few mock interviews with friends or family members. This will help you get comfortable with the interviewer role, prepare for potentially unexpected answers and give you a good idea of how long the interview will take to conduct. In the interviewing process, you’re likely to encounter two kinds of challenging interviewees ; the two-word respondent and the respondent who meanders and babbles. Therefore, you should prepare yourself for both and come up with a plan to respond to each in a way that will allow the interview to continue productively.

To begin the formal interview , provide the person you are interviewing with an overview of your research. This will help to calm their nerves (and yours) and contextualize the interaction. Ultimately, you want the interviewee to feel comfortable and be willing to be open and honest with you, so it’s useful to start in a more casual, relaxed fashion and allow them to ask any questions they may have. From there, you can ease them into the rest of the questions.

As the interview progresses , avoid asking leading questions (i.e., questions that assume something about the interviewee or their response). Make sure that you speak clearly and slowly , using plain language and being ready to paraphrase questions if the person you are interviewing misunderstands. Be particularly careful with interviewing English second language speakers to ensure that you’re both on the same page.

Engage with the interviewee by listening to them carefully and acknowledging that you are listening to them by smiling or nodding. Show them that you’re interested in what they’re saying and thank them for their openness as appropriate. This will also encourage your interviewee to respond openly.

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3. Not securing a suitable location and quality equipment

Where you conduct your interviews and the equipment you use to record them both play an important role in how the process unfolds. Therefore, you need to think carefully about each of these variables before you start interviewing.

Poor location: A bad location can result in the quality of your interviews being compromised, interrupted, or cancelled. If you are conducting physical interviews, you’ll need a location that is quiet, safe, and welcoming . It’s very important that your location of choice is not prone to interruptions (the workplace office is generally problematic, for example) and has suitable facilities (such as water, a bathroom, and snacks).

If you are conducting online interviews , you need to consider a few other factors. Importantly, you need to make sure that both you and your respondent have access to a good, stable internet connection and electricity. Always check before the time that both of you know how to use the relevant software and it’s accessible (sometimes meeting platforms are blocked by workplace policies or firewalls). It’s also good to have alternatives in place (such as WhatsApp, Zoom, or Teams) to cater for these types of issues.

Poor equipment: Using poor-quality recording equipment or using equipment incorrectly means that you will have trouble transcribing, coding, and analyzing your interviews. This can be a major issue , as some of your interview data may go completely to waste if not recorded well. So, make sure that you use good-quality recording equipment and that you know how to use it correctly.

To avoid issues, you should always conduct test recordings before every interview to ensure that you can use the relevant equipment properly. It’s also a good idea to spot check each recording afterwards, just to make sure it was recorded as planned. If your equipment uses batteries, be sure to always carry a spare set.

4. Not having a basic risk management plan

Many possible issues can arise during the interview process. Not planning for these issues can mean that you are left with compromised data that might not be useful to you. Therefore, it’s important to map out some sort of risk management plan ahead of time, considering the potential risks, how you’ll minimize their probability and how you’ll manage them if they materialize.

Common potential issues related to the actual interview include cancellations (people pulling out), delays (such as getting stuck in traffic), language and accent differences (especially in the case of poor internet connections), issues with internet connections and power supply. Other issues can also occur in the interview itself. For example, the interviewee could drift off-topic, or you might encounter an interviewee who does not say much at all.

You can prepare for these potential issues by considering possible worst-case scenarios and preparing a response for each scenario. For instance, it is important to plan a backup date just in case your interviewee cannot make it to the first meeting you scheduled with them. It’s also a good idea to factor in a 30-minute gap between your interviews for the instances where someone might be late, or an interview runs overtime for other reasons. Make sure that you also plan backup questions that could be used to bring a respondent back on topic if they start rambling, or questions to encourage those who are saying too little.

In general, it’s best practice to plan to conduct more interviews than you think you need (this is called oversampling ). Doing so will allow you some room for error if there are interviews that don’t go as planned, or if some interviewees withdraw. If you need 10 interviews, it is a good idea to plan for 15. Likely, a few will cancel , delay, or not produce useful data.

5. Not keeping your golden thread front of mind

We touched on this a little earlier, but it is a key point that should be central to your entire research process. You don’t want to end up with pages and pages of data after conducting your interviews and realize that it is not useful to your research aims . Your research aims, objectives and research questions – i.e., your golden thread – should influence every design decision and should guide the interview process at all times. 

A useful way to avoid this mistake is by developing an interview guide before you begin interviewing your respondents. An interview guide is a document that contains all of your questions with notes on how each of the interview questions is linked to the research question(s) of your study. You can also include your research aims and objectives here for a more comprehensive linkage. 

You can easily create an interview guide by drawing up a table with one column containing your core interview questions . Then add another column with your research questions , another with expectations that you may have in light of the relevant literature and another with backup or follow-up questions . As mentioned, you can also bring in your research aims and objectives to help you connect them all together. If you’d like, you can download a copy of our free interview guide here .

Recap: Qualitative Interview Mistakes

In this post, we’ve discussed 5 common costly mistakes that are easy to make in the process of planning and conducting qualitative interviews.

To recap, these include:

If you have any questions about these interviewing mistakes, drop a comment below. Alternatively, if you’re interested in getting 1-on-1 help with your thesis or dissertation , check out our dissertation coaching service or book a free initial consultation with one of our friendly Grad Coaches.

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• Types of Interviews in Research | Guide & Examples

Types of Interviews in Research | Guide & Examples

Published on March 10, 2022 by Tegan George . Revised on June 22, 2023.

An interview is a qualitative research method that relies on asking questions in order to collect data . Interviews involve two or more people, one of whom is the interviewer asking the questions.

There are several types of interviews, often differentiated by their level of structure.

• Structured interviews have predetermined questions asked in a predetermined order.
• Unstructured interviews are more free-flowing.
• Semi-structured interviews fall in between.

Interviews are commonly used in market research, social science, and ethnographic research .

Table of contents

What is a structured interview, what is a semi-structured interview, what is an unstructured interview, what is a focus group, examples of interview questions, advantages and disadvantages of interviews, other interesting articles, frequently asked questions about types of interviews.

Structured interviews have predetermined questions in a set order. They are often closed-ended, featuring dichotomous (yes/no) or multiple-choice questions. While open-ended structured interviews exist, they are much less common. The types of questions asked make structured interviews a predominantly quantitative tool.

Asking set questions in a set order can help you see patterns among responses, and it allows you to easily compare responses between participants while keeping other factors constant. This can mitigate   research biases and lead to higher reliability and validity. However, structured interviews can be overly formal, as well as limited in scope and flexibility.

• You feel very comfortable with your topic. This will help you formulate your questions most effectively.
• You have limited time or resources. Structured interviews are a bit more straightforward to analyze because of their closed-ended nature, and can be a doable undertaking for an individual.
• Your research question depends on holding environmental conditions between participants constant.

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Semi-structured interviews are a blend of structured and unstructured interviews. While the interviewer has a general plan for what they want to ask, the questions do not have to follow a particular phrasing or order.

Semi-structured interviews are often open-ended, allowing for flexibility, but follow a predetermined thematic framework, giving a sense of order. For this reason, they are often considered “the best of both worlds.”

However, if the questions differ substantially between participants, it can be challenging to look for patterns, lessening the generalizability and validity of your results.

• You have prior interview experience. It’s easier than you think to accidentally ask a leading question when coming up with questions on the fly. Overall, spontaneous questions are much more difficult than they may seem.
• Your research question is exploratory in nature. The answers you receive can help guide your future research.

An unstructured interview is the most flexible type of interview. The questions and the order in which they are asked are not set. Instead, the interview can proceed more spontaneously, based on the participant’s previous answers.

Unstructured interviews are by definition open-ended. This flexibility can help you gather detailed information on your topic, while still allowing you to observe patterns between participants.

However, so much flexibility means that they can be very challenging to conduct properly. You must be very careful not to ask leading questions, as biased responses can lead to lower reliability or even invalidate your research.

• You have a solid background in your research topic and have conducted interviews before.
• Your research question is exploratory in nature, and you are seeking descriptive data that will deepen and contextualize your initial hypotheses.
• Your research necessitates forming a deeper connection with your participants, encouraging them to feel comfortable revealing their true opinions and emotions.

A focus group brings together a group of participants to answer questions on a topic of interest in a moderated setting. Focus groups are qualitative in nature and often study the group’s dynamic and body language in addition to their answers. Responses can guide future research on consumer products and services, human behavior, or controversial topics.

Focus groups can provide more nuanced and unfiltered feedback than individual interviews and are easier to organize than experiments or large surveys . However, their small size leads to low external validity and the temptation as a researcher to “cherry-pick” responses that fit your hypotheses.

• Your research focuses on the dynamics of group discussion or real-time responses to your topic.
• Your questions are complex and rooted in feelings, opinions, and perceptions that cannot be answered with a “yes” or “no.”
• Your topic is exploratory in nature, and you are seeking information that will help you uncover new questions or future research ideas.

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Depending on the type of interview you are conducting, your questions will differ in style, phrasing, and intention. Structured interview questions are set and precise, while the other types of interviews allow for more open-endedness and flexibility.

Here are some examples.

• Semi-structured
• Unstructured
• Focus group
• Do you like dogs? Yes/No
• Do you associate dogs with feeling: happy; somewhat happy; neutral; somewhat unhappy; unhappy
• If yes, name one attribute of dogs that you like.
• If no, name one attribute of dogs that you don’t like.
• What feelings do dogs bring out in you?
• When you think more deeply about this, what experiences would you say your feelings are rooted in?

Interviews are a great research tool. They allow you to gather rich information and draw more detailed conclusions than other research methods, taking into consideration nonverbal cues, off-the-cuff reactions, and emotional responses.

However, they can also be time-consuming and deceptively challenging to conduct properly. Smaller sample sizes can cause their validity and reliability to suffer, and there is an inherent risk of interviewer effect arising from accidentally leading questions.

Here are some advantages and disadvantages of each type of interview that can help you decide if you’d like to utilize this research method.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Student’s  t -distribution
• Normal distribution
• Null and Alternative Hypotheses
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Data cleansing
• Reproducibility vs Replicability
• Peer review
• Prospective cohort study

Research bias

• Implicit bias
• Cognitive bias
• Placebo effect
• Hawthorne effect
• Hindsight bias
• Affect heuristic
• Social desirability bias

The four most common types of interviews are:

• Structured interviews : The questions are predetermined in both topic and order. 
• Semi-structured interviews : A few questions are predetermined, but other questions aren’t planned.
• Unstructured interviews : None of the questions are predetermined.
• Focus group interviews : The questions are presented to a group instead of one individual.

The interviewer effect is a type of bias that emerges when a characteristic of an interviewer (race, age, gender identity, etc.) influences the responses given by the interviewee.

There is a risk of an interviewer effect in all types of interviews , but it can be mitigated by writing really high-quality interview questions.

Social desirability bias is the tendency for interview participants to give responses that will be viewed favorably by the interviewer or other participants. It occurs in all types of interviews and surveys , but is most common in semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias can be mitigated by ensuring participants feel at ease and comfortable sharing their views. Make sure to pay attention to your own body language and any physical or verbal cues, such as nodding or widening your eyes.

This type of bias can also occur in observations if the participants know they’re being observed. They might alter their behavior accordingly.

A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. It is one of 4 types of interviews .

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

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How to Conduct Interviews in Qualitative Research: Interview Guidelines for Qualitative Research

Rev › Blog › Market Research › How to Conduct Interviews in Qualitative Research: Interview Guidelines for Qualitative Research

Qualitative research interviews are depth interviews. They elicit detailed feedback from your leads and customers. Unstructured interviews reveal why people react in a certain way or make certain decisions. According to The Hartford , qualitative research provides an anecdotal look into your business. That provides an important form of data.

Why Your Business Should Use a Qualitative Interview Process

Qualitative research helps business owners:

• Identify customer needs
• Clarify marketing messages
• Generate ideas for improvements of a product
• Decide to extend a line or brand
• Gain perspective on how a product fits into a customer’s lifestyle

How Is Conducting Qualitative Research & Quantitative Research Different?

Quantitative research concerns measurable quantities and numbers. It involves close-ended questions. Answer possibilities include yes or no, true or false, or various set choices. Qualitative research is descriptive and concerned with understanding behavior. It invites people to tell their stories in their own words.

Examples of Qualitative Research

Qualitative research helps researchers understand the social reality of individuals, groups and cultures. Qualitative research for businesses involves understanding consumer behavior. It can involve ethnographic techniques, including participant observation and field research. It also includes phenomenology, understanding life experiences using written or recorded narratives. Qualitative research also includes in-depth interviews.

What Is a Qualitative Interview?

A qualitative interview is a more personal form of research compared to questionnaires. The interviewer can probe or ask follow-up research questions of the interview participant. In some cases, subjects may start to interview the interviewer. This fosters deep discussion of the interview topic.

Why Are Interview Techniques in Qualitative Research Effective?

Qualitative research interviews help you explain, understand and explore opinions, behavior and experiences. Qualitative research can provide insights into a phenomenon. Qualitative research discoveries can be further researched and analyzed to influence business decisions.

How Are Interviews in Qualitative Research Formatted?

Qualitative research interviews may take place one-on-one or in focus groups. Learn how to run a successful focus group . Interviews span around 30 to 90 minutes. The interview can take place in person, over the phone or through video chat. The interviewer collects information about opinions, behavior, attitudes, feelings, preferences and knowledge.

How to Conduct Interviews in Qualitative Research

1. determine your goal., 2. target people to interview., 3. design interview questions., 4. prep the interview., 5. conduct the interview., 6. transcribe and analyze the interview., 7. optimize and evolve your interview guide., the first step in qualitative research: determine your goal.

Determine what you want to study:

• A current or potential product, service or brand positioning
• Strengths and weaknesses in products
• Purchasing decisions
• Reactions to advertising or marketing campaigns
• Usability of a website or other interactive services
• Perceptions about the company, brand or product
• Reactions to packaging and design

How Can You Decide a Goal for a Qualitative Interview?

Have your business team ask the following questions: 

• What information do you want to get?
• Why do you want to pursue in-depth information about this research topic?
• Why is a qualitative interview process the best solution for this research?
• How will you use qualitative data to improve your business? 

How to Determine the Right Interview Participants

When looking for people to talk to for a qualitative interview, consider your goal. If you want to expand a product line, interview existing customers about their needs. If you’re researching marketing, ask new customers how they found your business. Match interview subjects with the goal of the interview.

How to Design Interview Questions for Qualitative Research

When you’re creating an interview guide, it’s a good idea to: 

• Plan structured interviews with open ended questions.
• Avoid leading questions.
• Create interview questions that are clear and easy to understand.
• Make research questions focused but flexible.
• Design questions that align with data collection and data analysis goals.

Tips for Preparing a Qualitative Research Interview

Preparation improves interview effectiveness. Tips to prepare include:

• Create an interview guide. The guide should include questions, question intent and answer-based paths to take.
• Choose a setting where the subject feels comfortable.
• Build rapport with interview participants.
• Have a reliable way to record the interview.
• Rehearse the interview first.

Environmental Concerns for Qualitative Interviews

The setting of a qualitative interview also affects the quality of the interview. Consider the needs of the subject. For example, if you’re interviewing a teenager, a formal boardroom may not be the best setting. Some cultures may not value direct eye contact. An interview that’s non-face-to-face may be better.

How to Make Qualitative Interview Subjects Comfortable

For long interviews, offer water and breaks to participants. Be polite and respectful when interacting with interview subjects. Let interview participants know the purpose of the research. Explain exactly how you’ll use their answers. Address terms of confidentiality if necessary. Thank participants after the interview and let them know what to expect next.

What Are Interview Techniques in Qualitative Research?

Qualitative research techniques include:

• Start interviews with “get-to-know-you” questions to put the interview participant at ease.
• Pay attention.
• Use active listening techniques.
• Watch for body language cues.
• Pivot questions as needed.
• Acknowledge emotions.
• Avoid interrogation.
• Ending interviews, ask subjects if they have anything to add.

What Is Active Listening in Interviews in Qualitative Research?

Active listening techniques include: 

• Make eye contact.
• Lean in and use body language to show you’re listening.
• Don’t get distracted by devices.
• Use verbal affirmation.
• Paraphrase answers for reflection.
• Reference earlier answers.
• Avoid interrupting.
• Embrace pauses.
• Ask for clarification.
• Pay attention in the moment.

Tips for Transcribing a Qualitative Interview

It’s best to transcribe and analyze a qualitative research interview right away. This helps you optimize future interviews. Transcribe the interview word for word. Note non-verbal interactions in your transcription. Interactions like pauses and laughter can provide deeper insights into responses.

How to Analyze a Qualitative Interview

Analyze your qualitative research data early. That way, you can identify emerging themes to shape future interviews. Consider adding these to each interview report:

• The goal of the interview
• Details about the interview participant
• Questions asked, summarized responses and key findings
• Recommendations

Relate the analysis to the goal of the qualitative research interview.

Optimize the Interview Guide for Qualitative Research

Each interview can help you improve the efficiency and effectiveness of future ones. Adjust your interview guide based on insights from each previous interview. Keep all versions of your transcriptions and interview guides with notes on them. You can reference these for future qualitative research.

Get Reliable Transcription Services for Qualitative Research Interviews

As mentioned, you should transcribe qualitative research interviews as soon as possible. There are several reasons for this.

• You can gain insights that help you shape your interview guide. You might identify questions to add or questions to clarify.
• Your interview participants may not be appropriate for this type of qualitative research. Finding more targeted interview subjects may be better.
• Answers may evolve the qualitative research goal and/or data analysis.

At Rev, we understand the need for fast transcription for accurate market research. We provide a turnaround time of as few as 12 hours, no matter how big your project is. We guarantee 99%+ accuracy. Learn about Rev’s market research transcription . We can help make your qualitative research project a success.

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Conducting Research Interviews

The interviewer mindset, quick tips for preparing, developing questions.

• Conducting the Interview
• Applying & Using the Interview

While the research interview is a one-on-one interaction, it's not a normal conversation. As the interviewer, it's expected that you:

• Are knowledgeable on the topic of the interview (this may require some background research)
• Are able to structure and guide the interview to keep it relevant but flexible
• Are able to remember and interpret the information gained in the interview
• Are sensitive to the interviewee's position and their rights
• Do preliminary research on the topic and the interviewee so that you enter the interview with an understanding of what will be discussed.
• Reflect on your goals. What should the interview accomplish? What is important to have recorded in the interview, and why is it important? How can you make the process easy for the interviewee?
• Create a list of topics and questions to explore during the interview. This should not be a strict checklist or a script; rather, it should function as a guide to ensure that you cover all of the content and that the interview stays focused.
• Create an open line of dialog with your interviewee before the interview so that you are comfortable with each other. This can involve going over the process, offering to answer any of their questions, verifying your time and place for the interview, etc.
• Choose and thoroughly familiarize yourself with your recording equipment to minimize any potential issues that may arise during the actual interview.
• Choose an interview space that is relaxed, comfortable, and quiet. You are having a conversation with your interviewee, not an interrogation.
• If you have never interviewed before, feel free to practice for the interview with friends, family, or peers. This will make sure you are prepared for the real thing.

Characteristics of good interview questions

• Open-ended and elicit a long response from the interviewee (can't be answered yes/no or with one word)
• Focus on the experience of the interviewee
• Don't lead the interviewee toward a particular response
• Address a single issue/point (i.e. don't ask multi-part questions)

Writing interview questions

Harvard's Department of Sociology provides some steps to help guide you in the process of writing interview questions (see the link to the guide below).

• Write down the larger research questions of the study. Outline the broad areas of knowledge that are relevant to answering these questions.
• Develop questions within each of these major areas, shaping them to fit particular kinds of respondents. The goal here is to tap into their experiences and expertise.
• Adjust the language of the interview according to the respondent (child, professional, etc.).
• Take care to word questions so that respondents are motivated to answer as completely and honestly as possible.
• Ask “how” questions rather than “why” questions to get stories of process rather than acceptable “accounts” of behavior. “How did you come to join this group . . .?”
• Develop probes that will elicit more detailed and elaborate responses to key questions. The more detail, the better!
• Begin the interview with a “warm-up” question—something that the respondent can answer easily and at some length (though not too long). It doesn’t have to pertain directly to what you are trying to find out (although it might), but this initial rapport-building will put you more at ease with one another and thus will make the rest of the interview flow more smoothly.
• Think about the logical flow of the interview. What topics should come first? What follows more or less “naturally”? This may take some adjustment after several interviews.
• Difficult or potentially embarrassing questions should be asked toward the end of the interview, when rapport has been established.
• The last question should provide some closure for the interview, and leave the respondent feeling empowered, listened to, or otherwise glad that they talked to you.
• Strategies for Qualitative Interviews This handy guide from Harvard's Department of Sociology provides guidance on getting into the interviewer mindset as well as developing and writing interview questions.

Depending on the nature of your assignment or research, you may or may not need to record and transcribe the interview. Review the pros and cons to determine whether recording and transcribing will be worthwhile for you.

• Helps you to recall more details of the interview
• Helps you to thoroughly examine the interview
• It allows other researchers to interpret and reuse the data in new ways
• May be off-putting to interviewees or make them feel pressured
• Transcribing is a time-consuming process; even using a transcription software requires a detailed review of the text

"Strategies for Qualitative Interviews" (n.d.) Harvard. See link above..

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A Step-by-Step Guide for a Successful Qualitative Interview

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Key Takeaways: 

• Qualitative interviews provide in-depth insights from individual respondents, and are useful when follow-up or clarification is needed
• Clarity of objectives and audience is essential to gathering actionable insights from your qualitative research project
• Build a strong researcher-respondent relationship to elicit honest and engaged responses

Qualitative research uses in-depth interviews to gain rich non-numerical data from individuals. This data helps researchers understand concepts, opinions, and personal experiences. Interviews are an excellent method to discover the “why” behind people’s preferences or behaviors, but they require a thoughtful approach.

Continue reading as we explore use cases and define the steps to follow for a successful qualitative interview.

In this Article:

When Should I Use Qualitative Interviews? Conducting a Successful Qualitative Interview – Step by Step Guide

1. Determine Your Objective 2. Understand Your Audience 3. Design Appropriate Questions 4. Organize and Prepare for the Interview 5. Conduct the Interview 6. Transcribe and Analyze Responses 7. Learn, Adapt, and Evolve Your Interviews

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When Should I Use Qualitative Interviews?

Qualitative research is used to obtain context and describe underlying factors. It describes “how” and “why.”

Perhaps a business wants to understand what product features are most or least important to each target segment. They could ask:

“Between product A and product B, how would the features in each product influence your buying decision?”

This creates an opportunity for the respondent to reveal what features are personally important and unimportant for them. In an interview setting, researchers can go deeper into why these features are important, and how important each feature is in comparison to others.

Qualitative interviews are best when:

• You need in-depth insights
• You want answers to a range of follow-up questions, building on prior responses
• Your questions require significant explanation and reasoning
• You explore complex and confusing topics with respondents
• You want to understand what drives consumer decisions
• You want to hear the unique voice of your audience first-hand

Conducting a Successful Qualitative Interview – Step by Step Guide

Knowing when to use a qualitative interview is a great first step, but now you need to understand how best to conduct one. Our experts share a range of steps to follow as you embark on a qualitative interview and best practices for each.

1. Determine Your Objective

What are you trying to understand? The answer to this is critical in guiding your qualitative research process.

Some common examples:

• Understand consumer perceptions of products, services, or brand
• Reveal strengths and weaknesses in product or service portfolios
• Understand consumer buying behaviors
• Test the usability of a website or digital service
• Emotional reactions to packaging design and marketing assets

2. Understand Your Audience

Who is your target audience for this project? Have a clear understanding of who you need to hear from to meet your research objective.

Here are some examples of objectives, and the sample that is most suited to each:

• If you want to understand how existing customers perceive the quality of your products, you need a sample of existing customers.
• If you want to understand why consumers choose competitor products over yours, you need a sample of non-customers who buy products from your primary competitor.
• If you want to understand how the average person perceives your brand, you need a combination of existing customers, non-customers with awareness of your brand, and unaware non-customers.

3. Design Appropriate Questions

The questions you ask must align with the objectives of your research without being leading or introducing bias.

Here are some best practices when designing research questions:

• Keep questions open-ended. This increases the depth of insight obtained.
• Follow a structure. For instance, a tree diagram where every question has pre-determined follow-up questions based on anticipated answers. A planned structure increases the quality and validity of responses and reduces distractions.
• Design questions that simplify data collection and analysis. Format the responses collected to be compatible with your tools during data ingestion.
• Keep it simple. Focus on clarity when designing research questions to improve respondent understanding and engagement.

4. Organize and Prepare for the Interview

Relationships are essential to the interview process. Preparation beforehand helps build the respondent-researcher relationship. This relationship creates trust and elicits more honest and in-depth answers from participants. Here are some ways to prepare for an interview:

• Give respondents as much information as possible—such as question lists and question intent. Put this into an interview handbook to improve engagement and effectiveness.
• Conduct the interview in a suitable environment with minimal distractions and stressors.
• Have the necessary materials to record information.
• Interview yourself to identify and fix problems before you start interviewing others.

5. Conduct the Interview

With a structure in place, researchers have a clear plan of action throughout the interview.

During the interview, stay attuned to emotional reactions and body language with the following techniques:

• Create a relaxed atmosphere. Ask respondents about their lives, work, and passions to establish a connection.
• Give respondents your full attention. An engaged researcher encourages an engaged respondent. Plus, they gave up their personal time to help you out.
• Read body language. Is the respondent crossing their arms, looking down to the floor, or not making eye contact? These reactions may signal discomfort or anxiety, offering an opportunity to build rapport.
• Follow the questions but be flexible when listening. Deviations from the script may lead to unexpected and valuable insights.

6. Transcribe and Analyze Responses

Convert recorded audio responses to text. Decide early which tool or solution will work best for your needs.

Similarly, researchers may need to annotate video responses to describe behaviors and surrounding context before analysis; e.g., this person gritted their teeth during that response, that person’s vocal tone was anxious and uncertain, etc.

Transcribe responses into a format ready for analysis upon ingestion into your business intelligence tools.

7. Learn, Adapt, and Evolve Your Interviews

Each interview is an opportunity to improve the process. Take time after a project to evaluate how it went.

What did you learn about the process? Was it easy or confusing? Was the respondent comfortable or on edge? Did you get the responses you needed?

Scrutinize your interview approach. Look for ways to improve and innovate the process for better outcomes next time.

Now, you should have a good idea of when to use and how to approach qualitative interviews.

Sago has decades of experience across both quantitative and qualitative research. Our experts find interviews ideal for in-depth qualitative insights that guide new product and service development or improve market positioning for existing offerings. We offer both in-person facilities and online spaces to conduct qualitative interviews.

If you still have questions, get in touch with Sago for help with your next research project.

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How to write interview questions that get the best from your guest

What type of content do you primarily create?

No matter the type of interview — for a magazine article, for a podcast, for a documentary film, or for entree onto Ira Glass’s private island — a good interview feels natural, like a great conversation. Interviews are all about making the guest feel relaxed — as a general rule, the more comfortable your interviewee is the more they’ll be willing to reveal. And the goal of any interview is to get the guest to reveal something nobody has heard before.

Easier said than done, right? Not everyone is naturally engaging, especially when you shove a microphone in their face. Asking the right interview questions can often be the difference between a revealing interview and an awkward or stilted one.

8 tips for writing great interview questions

Coming into an interview prepared with the right questions can you get what you need from your guest — but that doesn’t mean you have to stick to the script. Here are our tips for writing interview questions that will let you squeeze the best answers from your interviewee.

1. Do your research

Again, the goal of every interview should be to get the guest to reveal something new. So the most important step of the interview process is researching them. Look into their work, their life; read, listen to, and watch other interviews they’ve done so you can be sure to elicit something different. If the person you’re interviewing recently wrote a book or released a film, familiarize yourself with it so that you can discuss it.  

2. Know what you want to get out of it

After you’ve brushed up on everything they’ve said and that’s been said about your guest, ask yourself, what do I still want to know? What questions have yet to be asked? Or thoroughly answered? As you start writing your interview questions, make getting those answers your goal, and keep it front-and-center. Taking time to name your objective will help you write questions that achieve it. Keep the interviewee’s objectives in mind, too. Are they there to promote new work? Remember, it’s a transaction — you’re giving them something (exposure, promotional time, etc.) in exchange for them sharing something your audience cares about.

The goal of every interview is to get the guest to reveal or share something nobody has ever heard. That’s the kind of thing that will get your podcast noticed, whether the guest is a big celebrity in their world or a relative unknown. — Brandon Copple, producer & host, Creativish

3. Start with a question that introduces your guest

Your first question or two will set the tone for the whole interview, so try to ask something that elicits some background information to give context to the interviewee and the interview itself. Rather than asking your interviewee to give their job description, get creative. Ask an astronomer how they would explain their work to an extraterrestrial lifeform or a ballet dancer how they’d describe their life to a 9-year-old ballerina. A good fallback is to give their job title, then ask them to describe a typical workday.

4. Ask questions you want to know the answers to

Set the tone and show your by indulging your curiosity and ask questions that go beyond what others have asked. After soaking up everything about them, what do you still want to know? What about this person inspires you? Ask about the mistakes they made while doing something you like, or what helped them overcome a challenge that you face, too. Your own genuine interest will prompt interesting personal interview questions, energize the conversation, and make things more compelling for your audience.

5. Avoid yes-or-no questions

If you ask a question that can be answered with a simple “yes” or “no” answer, you risk not learning anything new. Open-ended questions will get a better answer because they give your interviewee the space to answer the way they want. Remember your interrogative pronouns and ask who? what? when? where? why? and how? Instead of “Did you always want to be an actor?” ask “What sparked your love of acting?” or “When did you first know you wanted to be an actor?”

Try to get them to tell stories, and let them tell them on their own terms. A simple “what happened?” can elicit all sorts of interesting insights. The phrase “tell me about…” signals you want to hear their perspective. Getting them talking like this can reveal all sorts of new details and information that you can then follow up on.

6. Don’t be afraid to ask the dumb questions

Not everyone in your audience will be on the same level of familiarity with your interviewee or have their expertise. If they get in the weeds or use some industry jargon, ask “what does that mean?” to get a more straightforward answer. This has the additional benefit of putting the interviewee in a position of knowledge, which can make them feel more at ease. Be sure to intersperse these with more probing and complex questions, otherwise, your interview may become too simple and boring.

7. Plan your follow-up questions

Follow-ups are indispensable in a good interview. By asking clear, specific questions and simple follow-ups, you can usually avoid long-winded answers that knock the discussion off course. Follow-ups also help you and your guest reflect upon and analyze their answers. Try a simple “how?” or “tell me more,” anytime you want to dig deeper into an idea. You don’t necessarily have to list follow-ups when writing your interview questions, but it can help you stay organized if you at least mark the spots you think will benefit from extra questioning.

8. Give them the wheel

Cap off your interview by asking “is there anything I didn’t ask that you’d like to talk about?” This works in a variety of interview situations and ensures that your interviewee gets to accomplish their own goal for the interview. You never know what little nuggets of information your guest hasn’t had a chance to reveal.

As a courtesy to your guest and a service to your audience, it can be helpful to also ask for actionable information, like “how can readers or listeners follow your work online?”

5 tips for a successful interview

Once you’ve figured out how to write good questions and drawn up a list in preparation, there are a few things you should do to make sure the interview is a success.

• Be professional. Be timely and thoughtful when communicating with your interviewee. Send them calendar invites for important related dates, and be on time for the interview itself. This shows that you respect them and the time they’re taking to be interviewed by you.
• Check all your equipment twice. Make sure any recording equipment you plan to use is working and has enough battery life and storage space for your needs. Having an equipment failure in the middle of a good interview is embarrassing and takes up the precious time you have with your interviewee.
• Put your guest at ease. Chat with your interviewee a bit to help them relax. Explain your interview process to them so that they know what to expect.
• Let it flow, and go along. An interview is a conversation, not an interrogation, and sometimes the best stuff comes when the discussion goes in unexpected directions. Remember, the goal is to get something new from them — so if they start talking about something you’ve never heard them talk about, see where it goes.
• Shut up. Try to keep your questions succinct, and make sure you don’t ramble when you ask questions or react to your guest. It’s okay to talk to provide context or perspective. But let your guest dominate the conversation — listeners want to hear from them, not you.
• Silence is power. Silence never feels comfortable, but unless you’re live streaming, you can easily edit it out. If you let a pause linger, your interviewee might use it to work out a better answer to a question, or rush to fill it with information — maybe more than they meant to reveal.

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Using an interview in a research paper

Consultant contributor: Viviane Ugalde

Using an interview can be an effective primary source for some papers and research projects. Finding an expert in the field or some other person who has knowledge of your topic can allow for you to gather unique information not available elsewhere.

There are four steps to using an interview as a source for your research.

• Know where and how to start.
• Know how to write a good question.
• Know how to conduct an interview.
• Know how to incorporate the interview into your document or project.

Step one: Where to start

First, you should determine your goals and ask yourself these questions:

• Who are the local experts on topic?
• How can I contact these people?
• Does anyone know them to help me setup the interviews?
• Are their phone numbers in the phone book or can I find them on the Internet?

Once you answer these questions and pick your interviewee, get their basic information such as their name, title, and other general details. If you reach out and your interview does not participate, don’t be discouraged. Keep looking for other interview contacts.

Step two: How to write a good question

When you have confirmed an interview, it is not time to come up with questions.

• Learning as much as you can about the person before the interview can help you create questions specific to your interview subject.
• Doing research about your interviewee’s past experience in your topic, or any texts that they have written would be great background research.

When you start to think of questions, write down more questions than you think you’ll need, and prioritize them as you go. Any good questions will answer the 5W and H questions. Asking Who, What, When, Where, Why, and How questions that you need answered for your paper, will help you form a question to ask your interviewee.

When writing a good question, try thinking of something that will help your argument.

• Is your interviewee an advocate for you position?
• Are they in any programs that are related to your research?
• How much experience do they have?

From broad questions like these, you can begin to narrow down to more specific and open-ended questions.

Step three: The interview

If at all possible, arrange to conduct the interview at the subject’s workplace. It will make them more comfortable, and you can write about their surroundings.

• Begin the interview with some small talk in order to give both of you the chance to get comfortable with one another
• Develop rapport that will make the interview easier for both of you.
• Ask open-ended questions
• Keep the conversation moving
• Stay on topic
• The more silence in the room, the more honest the answer.
• If an interesting subject comes up that is related to your research, ask a follow-up or an additional question about it.
• Ask if you can stay in contact with your interview subject in case there are any additional questions you have.

Step four: Incorporating the interview

When picking the material out of your interview, remember that people rarely speak perfectly. There will be many slang words and pauses that you can take out, as long as it does not change the meaning of the material you are using.

As you introduce your interview in the paper, start with a transition such as “according to” or other attributions. You should also be specific to the type of interview you are working with. This way, you will build a stronger ethos in your paper .

The body of your essay should clearly set up the quote or paraphrase you use from the interview responses,. Be careful not to stick a quote from the interview into the body of your essay because it sounds good. When deciding what to quote in your paper, think about what dialogue from the interview would add the most color to your interview. Quotes that illustrate what your interviewer sounded like, or what their personality is are always the best quotes to choose from.

Once you have done that, proofread your essay. Make sure the quotes you used don’t make up the majority of your paper. The interview quotes are supposed to support your argument; you are not supposed to support the interview.

For example, let’s say that you are arguing that free education is better than not. For your argument, you interview a local politician who is on your side of the argument. Rather than using a large quote that explains the stance of both sides, and why the politician chose this side, your quote is there to support the information you’ve already given. Whatever the politician says should prove what you argue, and not give new information.

Step five: Examples of citing your interviews 

Smith, Jane. Personal interview. 19 May 2018.

(E. Robbins, personal communication, January 4, 2018).

Smith also claimed that many of her students had difficulties with APA style (personal communication, November 3, 2018).

Reference list

Daly, C. & Leighton W. (2017). Interviewing a Source: Tips. Journalists Resource.

Driscoll, D. (2018 ). Interviewing. Purdue University

Hayden, K. (2012). How to Conduct an Interview to Write a Paper . Bright Hub Education, Bright Hub Inc.

Hose, C. (2017). How to Incorporate Interviews into Essays. Leaf Group Education.

Magnesi, J. (2017). How to Interview Someone for an Article or Research Paper. Career Trend, Leaf group Media.

How to Write Effective Qualitative Interview Questions

Qualitative interviewing is an effective technique to quickly understand more about a target user group. It is a key skill that any aspiring user researcher should develop. It is important to carefully craft the questions to ensure the sessions run efficiently and get the desired information. This article outlines best practice tips on creating effective session guides, ensuring your questions produce great results.

Don’t Ask Leading Questions

A leading question guides the respondent to a desired answer by implying that there is a correct answer. People tend to provide socially desirable answers, so if you ask a question that guides them, they will likely provide one that they believe you want to hear. Leading questions can be used by people to persuade someone. They should not be used when trying to uncover new information or understand an audience. They reduce the objectivity of the session, and therefore, reduce the reliability of the results.

Example: Leading: ‘Why would you prefer to use our product?’ Better: ‘What are your thoughts about using our product?

In the leading example, it implies that the respondent prefers the product and is enquiring as to why. The respondent may list a bunch of reasons that they like the product but may leave out crucial information where they believe the product could improve. Asking about their opinions and thoughts will provide them with a platform to discuss the product freely.

Example: Leading: Would you prefer to use the product to improve efficiencies or to gain an overview? Better: Why might you use this product?

In this example, the interviewer provides two reasons why someone might use a product. The interviewer may have only considered the two reasons why someone may use the product. Simply asking why they may use the product achieves the same goal, but also allows the respondent to consider other options.

To avoid leading questions, act as if you know nothing of the topic. Note down what you would ask if you have no information at all. Keep the questions simple, neutral and free from any words with connotations or emotions. It is also best to have an independent observer assess the topic, as it is easier for them to have an unbiased opinion on the matter.

Behavioural, Attitudinal

People often hold a belief that does not match with their behaviours. Using a mixture of attitudinal and behavioural questions uncovers what a person does, but also their thoughts about their actions. Attitudinal questions are used to understand their opinions and motivations. Behavioural questions are used to find out how a participant does something. It is best to utilise a mixture.

Example: Attitudinal: How often should you brush your teeth? Behavioural: How many times did you brush your teeth last week?

Try to keep all behavioural questions about the user’s past, as future behaviours are influenced by opinions and attitudes. It is best practice to repeat questions from a different angle. Don’t be afraid of users repeating themselves or going over a topic multiple times.

Ask Open-Ended Questions Instead of Closed Questions

Open-ended questions are ones that require more than one word to answer. Closed questions result in either a yes/no situation. Open-ended questions are used to find out people’s goals, motivations and pain points. They provide an opportunity for the participant to speak freely on the topic.

Example: Yes/No: Do you like coffee? Open: What are your thoughts on coffee?

Closed questions should be avoided unless you want to either clarify to gain more context to the user’s situation. Yes/No questions close down conversations and can be considered as quantitative. The following examples are both fine to use in an interview, as they will put other details into perspective.

Context: Do you drink coffee? Clarify: You mentioned you drink coffee, correct?

When creating your questionnaire, try and stick with ‘how’, ‘why’, ‘what’, ‘when’ and ‘where’ questions.

Don’t Use Double-Barreled Questions

Sometimes interviewers get excited and want to ask multiple things at once. Double-barreled questions touch on more than one topic. This can be overwhelming to answer, and respondents may either try to answer both at once or answer only one part of the question. If you want to ask something on multiple topics, it is best to split them into two different questions.

Example: Double-barreled: What do you like about coffee and new coffee products? Better: What do you like about coffee products?

It is normal in casual conversation to ask questions in such a manner. Interviewing is best when the questions are short and to the point, focusing on one topic.

Differentiate Between Quantitative and Qualitative Questions

Quantitative and qualitative questions both have their own strengths and weaknesses. Quantitative questions are typically reserved for surveys but can be used in interviewing to add some context and allow the interviewer to ask more follow-up questions. They mostly uncover ‘who’ and ‘what’. Qualitative questions will provide detailed information on the topic of interest, uncovering the ‘why’ and ‘how’.

Examples of quantitative questions:

• Numerical answers: How many coffees do you drink a day?
• Preferences: What type of coffee drink do you prefer?
• Single word answers: What brand of coffee do you drink?

It is not immediately obvious and clear-cut the quantitative nature of these questions. You can tell through the low complexity of data gathered. If you ask these questions to participants, you will get a straightforward answer. However, the issue is that the responses are not statistically valid, and require further investigation. You can better use your time in an in-depth one on one session asking qualitative questions such as:

Examples of qualitative questions:

• Recount your morning routine.
• Why do you prefer one brand over another?
• Why do you drink coffee everyday?

Shifting to why and how people do things, outlining goals, motivations, pain points and delights gives a much more in-depth perspective. These insights can be validated later through other techniques, but interviewing is the quickest and easiest way to gather them.

For qualitative interviewing, there are few clear best practices. Each interviewer has their own way of gathering information and forming questions. The tips above are there to guide you but are not definitive rules that one cannot break. I hope these help to elevate your interviewing process and gather better insights.

John Lassen

John started his career in market research and marketing where he constantly championed the experience of the users and customer journeys. John jumped into the profession of UX Research because of the ability to create products and understand users on a qualitative level. As an advocate of design thinking, he is constantly in touch with users, creating strategic outputs and reinforcing the business value of research.

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20 Common Researcher Interview Questions and Answers

Common Researcher interview questions, how to answer them, and sample answers from a certified career coach.

You’ve been invited to interview for a research position—congratulations! You know you have the skills and experience, but now it’s time to prove it.

The key to success? Being prepared. To help make sure you shine in your upcoming interview, we’ve compiled some of the most common questions asked during research interviews. Read on, get familiar with them, and practice your answers so you can ace that job interview like a pro.

• What research methods do you use to collect data?
• How do you ensure the accuracy and validity of your research results?
• Describe a time when you had to analyze complex data sets and draw meaningful conclusions from them.
• Explain how you would go about designing an experiment or survey to answer a specific research question.
• Are you familiar with any statistical software programs? If so, which ones?
• What strategies do you use to stay organized while conducting research?
• How do you handle ethical considerations when conducting research?
• Have you ever encountered a situation where you had to adjust your research methodology due to unexpected circumstances?
• Describe a time when you had to present your research findings in a clear and concise manner.
• Do you have experience working with large datasets?
• What challenges have you faced when collecting primary data for a research project?
• How do you approach writing up a research paper or report?
• What techniques do you use to identify potential sources of bias in your research?
• How do you evaluate the quality of secondary sources used in your research?
• What strategies do you use to keep track of changes in the field of research you are studying?
• How do you decide which research questions to pursue?
• What is your experience with peer review processes?
• How do you manage competing demands on your time when conducting research?
• What strategies do you use to ensure that your research remains relevant and up-to-date?
• How do you ensure that your research meets the highest standards of academic integrity?

1. What research methods do you use to collect data?

Research methods are the core of any researcher’s job. You’ll need to be familiar with a variety of different methods, such as surveys, interviews, focus groups, and experiments, and be able to explain how you use each one in your work. This will help the interviewer understand your process and how you can contribute to their organization.

How to Answer:

You should be prepared to explain the research methods you have used in your past work. Talk about how you use surveys, interviews, focus groups, and experiments to collect data, as well as any other methods you may have experience with. If you’re just starting out, then talk through the steps you would take to select a method for each project. You can also mention any specialized methods or software that you are familiar with.

Example: “I use a variety of research methods to collect data, depending on the project. I often use surveys and interviews as primary sources of information, but I also have experience with focus groups, experiments, and software tools like Qualtrics for collecting quantitative data. I’m familiar with specialized methods such as content analysis and ethnography when appropriate. My goal is always to select the method that will provide the most accurate and reliable data for each project.”

2. How do you ensure the accuracy and validity of your research results?

Research requires a level of precision that goes beyond the normal workplace. Good researchers are able to identify what data is relevant and how to collect it in order to make reliable conclusions. Interviewers will want to know that you have the skills and knowledge to conduct research that is both accurate and valid. They’ll also want to know if you use any specific methods or tools to ensure accuracy and validity.

You should be prepared to explain what methods you use to ensure accuracy and validity of your research. This could include double-checking sources, using multiple data points, or triangulating information from different sources to verify results. You can also mention any specific tools or techniques you use, such as conducting surveys or interviews with experts in the field. Be sure to emphasize how important it is for you to make sure that your research is accurate and valid before drawing conclusions.

Example: “When I was working on a research project for ABC Corporation, I had to analyze the data from three different sources. My approach was to use statistical analysis techniques and software tools to cross-reference the data sets and identify any potential discrepancies or outliers. After analyzing the results, I identified a number of key trends that allowed us to draw meaningful conclusions about the company’s operations. The insights gained from this research ultimately led to improvements in the organization’s processes, resulting in increased efficiency and productivity.”

3. Describe a time when you had to analyze complex data sets and draw meaningful conclusions from them.

Research projects often involve a lot of data analysis and interpretation. Knowing how to take large amounts of data and make it into something meaningful is a valuable skill for any researcher. This question is a way for the interviewer to gauge your ability to work with data and draw meaningful conclusions from it.

You should be prepared to provide a specific example of when you had to analyze complex data sets and draw meaningful conclusions from them. Talk about the project, your approach to analyzing the data, and any insights or conclusions that you drew from it. Be sure to emphasize the impact of your findings on the project or organization as well.

Example: “I recently worked on a project for my previous employer in which I had to analyze a large and complex data set. My approach was to break down the data into smaller, more manageable chunks and then look for patterns or correlations between different variables. After doing this, I was able to identify a few key trends that were relevant to the project goals. This allowed us to make better decisions about how to allocate resources and focus our efforts, resulting in a successful outcome.”

4. Explain how you would go about designing an experiment or survey to answer a specific research question.

This question is designed to determine if you have the skills necessary to design and implement valid research experiments. The interviewer wants to know if you understand the fundamentals of research design, such as how to select a sample, how to develop a hypothesis, and how to determine the validity of a study. They also want to know if you can explain the process in a clear and concise manner.

Start by explaining the steps you would take to design an experiment or survey. You should include the following: defining the research question, selecting a sample, developing a hypothesis, creating a data collection plan, and determining how to analyze the results. Be sure to explain any specific techniques you might use in each step, such as random sampling or stratified sampling for your sample selection process. Finally, emphasize the importance of validating the results to ensure they are accurate and reliable.

Example: “When designing an experiment or survey, the first step is to define the research question. Once the research question has been identified, I would then select a sample that is representative of the population being studied. I would also develop a hypothesis based on my understanding of the research question and the available data. After that, I would create a data collection plan that outlines how the data will be collected, such as using surveys, interviews, or focus groups. Finally, I would determine the best method for analyzing the results in order to draw valid conclusions from the research. In all cases, it’s important to validate the results to ensure they are accurate and reliable.”

5. Are you familiar with any statistical software programs? If so, which ones?

Researchers often have to analyze data and present it in a meaningful way. This requires familiarity with statistical software programs like SPSS, SAS, or R. Knowing how to use these programs is a critical part of being a successful researcher, so this question is meant to gauge your level of expertise.

If you are familiar with any of the programs mentioned above, be sure to mention that and explain how you have used them in past research projects. If you are not familiar with these programs, it is still important to emphasize your ability to learn new software quickly. Explain how you approach learning new technologies and provide examples of times when you have successfully done so in the past.

Example: “I have used SPSS and SAS in my previous research projects. I am also comfortable with learning new statistical software programs, as I have done so on multiple occasions in the past. For example, when starting a new project at my last job, I was asked to learn R quickly in order to analyze data. Within two weeks, I had become proficient enough to use it for all of our research needs.”

6. What strategies do you use to stay organized while conducting research?

Research can be a long and complex process, with lots of data to sift through, organize, and analyze. It’s important to show the interviewer that you have a system in place to stay organized throughout the research process, from the initial research plan to the final report. This will demonstrate that you can effectively manage your time and resources, as well as prioritize tasks and remain focused on the task at hand.

You can answer this question by talking about the strategies you use to stay organized while conducting research. You could mention that you create detailed research plans, break down large tasks into smaller ones, and prioritize tasks based on importance and deadlines. Additionally, you could talk about how you utilize organizational tools such as spreadsheets and databases to store data, track progress, and easily access information when needed. Finally, you might also discuss how you take notes during your research process in order to keep track of important ideas or findings.

Example: “I use a variety of strategies to stay organized while conducting research. I always start by creating a detailed research plan that outlines the scope of my work and any deadlines associated with it. From there, I break down large tasks into smaller ones in order to tackle them more efficiently. Additionally, I prioritize tasks based on importance and deadlines in order to remain focused on the task at hand. To help store data, track progress, and access information quickly, I also utilize organizational tools such as spreadsheets and databases. Finally, I take notes during my research process in order to keep track of important ideas or findings.”

7. How do you handle ethical considerations when conducting research?

Research often involves collecting personal data, and it’s important that researchers understand how to approach these situations with respect and integrity. Interviewers want to know that you are aware of ethical considerations and that you are capable of adhering to them. This question is likely to be asked to all potential researchers, as it is an important part of the job.

Talk about the ethical considerations you take into account when conducting research. These can include obtaining informed consent from participants, ensuring confidentiality and anonymity of data, respecting privacy laws, protecting vulnerable populations, and considering potential biases that may arise in your research. You should also mention any processes or protocols you have implemented to ensure ethical compliance with research projects. Finally, emphasize how important it is for researchers to adhere to ethical standards and how seriously you take them.

Example: “I understand the importance of adhering to ethical standards when conducting research, and I take this responsibility very seriously. In my current position as a researcher at ABC University, I follow a strict protocol for obtaining informed consent from participants and ensuring that data is kept confidential and anonymous. I also make sure to consider any potential biases in our research before collecting data and am familiar with applicable privacy laws. Lastly, I always strive to protect vulnerable populations, such as children or those with disabilities, when conducting research.”

8. Have you ever encountered a situation where you had to adjust your research methodology due to unexpected circumstances?

Research is a dynamic process and researchers must be prepared to adjust their methods as needed. This question is designed to assess the flexibility of potential candidates and their ability to think on their feet. It also provides insight into how well a candidate understands the research process, including how to identify and address potential problems.

To answer this question, provide an example of a situation where you had to adjust your research methodology due to unexpected circumstances. Explain how you identified the problem and how you adjusted your methods in order to successfully complete the project. Be sure to emphasize any creative solutions you implemented and the positive outcome that resulted from your adjustment.

Example: “I recently encountered a situation where I had to adjust my research methodology due to unexpected circumstances. I was conducting a survey to analyze consumer behavior in relation to a new product launch. After collecting the first round of data, I noticed a discrepancy in the results that could not be explained. After further investigation, I realized that the sample size I was using was not large enough to accurately capture the data. I quickly adjusted my methodology by increasing the sample size and collecting more data, which ultimately allowed me to identify the discrepancy and provide an accurate analysis of consumer behavior.”

9. Describe a time when you had to present your research findings in a clear and concise manner.

Researchers often have to communicate their findings to colleagues, stakeholders, and the public. The ability to communicate complex research findings in an understandable way is a key skill for someone in this role. This question allows the interviewer to gauge your ability to explain complex concepts in a clear and concise manner.

You should come prepared with an example of a time when you had to present your research findings. Talk about the project, what the goal was, and how you went about presenting it. If possible, provide specific details such as the type of presentation (oral, written, etc.), who you presented to, and the feedback you received. You should also explain the strategies that you used to make sure that the audience understood your message. This could include using visual aids, breaking down complex concepts into simpler terms, or providing examples to illustrate your points.

Example: “My most recent research project focused on the long-term effects of climate change on agricultural production. I knew that it was important to make sure that the findings were presented in a way that was easy to understand and digest. I created a PowerPoint presentation that included visuals and graphs to illustrate my points, as well as a written report that provided a detailed breakdown of the findings. I then presented my findings to a group of stakeholders and received positive feedback. They appreciated my ability to take complex concepts and explain them in a way that was easy to understand.”

10. Do you have experience working with large datasets?

Many research roles require the ability to work with large datasets and analyze the information within them. This question helps employers understand how comfortable you are with such tasks, and it also serves as a way to gauge your technical skills. To answer this question, talk about how you’ve used various tools and techniques to analyze data and how you’ve been able to draw meaningful insights from it.

Start by talking about the types of datasets you’ve worked with, such as structured or unstructured data, and explain how you’ve gone about analyzing them. Then, provide a few examples of projects you’ve completed that involved working with large datasets. Finally, discuss any tools or techniques you’ve used to work with the data, such as statistical software, data visualization tools, machine learning algorithms, etc. Be sure to emphasize your ability to draw meaningful insights from the data and how those insights have helped inform decisions.

Example: “I have experience working with large datasets in both structured and unstructured formats. I have utilized various tools and techniques to analyze the data, such as statistical software and data visualization tools. I’ve also employed machine learning algorithms to uncover patterns and trends from the data. For example, in my most recent project I utilized a variety of data sources to identify potential new markets for our company. Through analyzing the data, I was able to identify key demographic, geographic, and psychographic trends that we could use to target our new customers. This analysis provided valuable insights that informed our marketing strategy and ultimately led to increased sales.”

11. What challenges have you faced when collecting primary data for a research project?

Research often involves gathering primary data from sources such as surveys, interviews, focus groups, and observations. It’s important to determine whether the candidate has the skills necessary to design and implement a research project in order to successfully collect data. This question helps the interviewer understand the candidate’s ability to handle the logistics and challenges of primary data collection.

When answering this question, it’s important to provide specific examples of challenges you have faced and how you overcame them. For example, you could talk about the challenge of finding participants for a survey or focus group, or the difficulty in scheduling interviews with busy professionals. You can also discuss any logistical issues that arose during data collection, such as having unreliable equipment or dealing with uncooperative participants. Be sure to emphasize your problem-solving skills and ability to think on your feet when facing unexpected obstacles.

Example: “I’ve encountered a few challenges when gathering primary data for research projects. For example, when I was working on a survey project for a university, it took me several weeks to find participants willing to answer the survey. I had to be creative in my approach and reach out to different groups, such as student organizations, to recruit participants. I also encountered a few logistical issues, such as having unreliable equipment or dealing with uncooperative participants. I was able to quickly come up with solutions to these issues, such as having backup equipment and developing strategies to engage the participants. Overall, I was able to successfully gather the data I needed and produce valuable research findings.”

12. How do you approach writing up a research paper or report?

Research is a process that requires both creativity and structure. As a researcher, you must be able to synthesize information from a variety of sources, develop strong arguments, and communicate those arguments clearly and concisely in written form. Being able to articulate your approach to researching and writing up a paper will demonstrate your ability to think critically and logically.

Your answer should include the steps you take when writing up a research paper or report. This could include outlining your topic, researching relevant sources, organizing and synthesizing data, developing an argument, drafting and revising the paper, and proofreading for accuracy. It is also important to emphasize how you use critical thinking skills to develop strong arguments and draw meaningful conclusions from your research. Finally, make sure to mention any specific techniques or strategies that you have used successfully in the past.

Example: “When writing up a research paper or report, I approach the task systematically. I begin by outlining my topic and any relevant research questions. I then conduct research to find relevant sources, both primary and secondary. I carefully review and analyze the information I find, and use it to develop my argument. After that, I draft and revise the paper, making sure to include evidence to support my points. Finally, I proofread for accuracy and clarity. Throughout the process, I strive to use critical thinking skills to ensure that my arguments are sound and my conclusions are meaningful.”

13. What techniques do you use to identify potential sources of bias in your research?

Researchers need to be able to identify potential sources of bias in their work, such as selection bias or confirmation bias, in order to ensure the accuracy of their data and the validity of their results. By asking this question, the interviewer is gauging your ability to identify potential sources of bias and how you handle them.

To answer this question, you should discuss the techniques you use to identify potential sources of bias in your research. This could include methods such as double-checking data for accuracy and completeness, using multiple sources of information, or conducting blind studies. Additionally, you can talk about how you handle any biases you may find, such as adjusting your research design or changing your methodology. Be sure to emphasize that accuracy and validity are important to you and that you take steps to ensure they remain a priority.

Example: “I understand the importance of accuracy and validity in research, so I always strive to identify and address any potential sources of bias. I use several techniques to identify bias, such as double-checking my data for accuracy and completeness, using multiple sources of information, and conducting blind studies. When I do identify a potential source of bias, I adjust my research design or change my methodology to address it. I also make sure to communicate any changes to my team and stakeholders to ensure that we’re all on the same page.”

14. How do you evaluate the quality of secondary sources used in your research?

One of the most important skills of a researcher is being able to evaluate the quality of sources used in research. This question allows the interviewer to get a better understanding of your research process and your ability to critically evaluate sources. It also allows them to gauge your level of experience in the field and your knowledge of the research landscape.

To answer this question, you should explain your process for evaluating secondary sources. You can talk about the criteria that you use to evaluate a source’s credibility such as its author or publisher, the date of publication, and any peer reviews that have been conducted on the source. Additionally, you can mention any methods you use to assess the accuracy of information in the source such as cross-referencing with other sources or conducting additional research on the topic. Finally, you should discuss how you use these evaluations to inform your own research.

Example: “When evaluating the quality of secondary sources I use in my research, I consider a few key factors. I always look at the author or publisher of the source, the date of publication, and any peer reviews that have been conducted. I also use a variety of methods to assess the accuracy of the information in the source, such as cross-referencing with other sources and conducting additional research. From there, I use my evaluations to inform my own research and determine how best to use the source. This helps me ensure that I’m using the most reliable and up-to-date sources in my research.”

15. What strategies do you use to keep track of changes in the field of research you are studying?

Research is an ever-evolving field and keeping up with changes in the field is essential to remain relevant and up to date. Interviewers want to know that you have the skills and strategies to stay on top of the latest research, trends, and developments in the field. They’ll be looking for evidence that you have the self-discipline and organizational skills to stay on top of your work and be able to provide timely, accurate research.

You should be prepared to discuss the strategies and tools you use to stay up-to-date on changes in your field. Talk about how you keep track of new research articles, publications, conferences, and other sources of information that are relevant to your work. You can also talk about how you use technology such as RSS feeds, social media, or email alerts to ensure that you’re aware of any news or updates related to your research. Additionally, mention any methods you have for organizing and cataloging the information you collect so it is easily accessible when needed.

Example: “To stay on top of changes in my field, I use a variety of strategies and tools. I subscribe to relevant RSS feeds and email alerts to ensure I’m aware of any new research articles or publications. I also use social media to follow industry leaders and experts in the field and get updates on their work. I also keep an organized library of research material that I have collected over the years. I use a combination of software tools and physical filing systems to keep track of all the information I need. This allows me to quickly access any information I need, when I need it.”

16. How do you decide which research questions to pursue?

Being a researcher requires the ability to prioritize and select the best questions to pursue in order to achieve the desired outcome. This question helps the interviewer get a sense of your process and how you approach problem solving. It also gives them an insight into your critical thinking skills, as well as your ability to analyze data and make meaningful conclusions.

The best way to answer this question is to provide a step-by-step approach of how you decide which research questions to pursue. Start by explaining the research process you go through, such as collecting data, analyzing it and forming hypotheses. Then explain how you prioritize certain questions based on their importance and relevance to the project at hand. Finally, discuss how you use your findings to make informed decisions about which questions are worth pursuing further.

Example: “When I’m deciding which research questions to pursue, I start by gathering all the available data related to the project. From there, I analyze the data to form hypotheses and then prioritize the questions based on their importance and relevance to the project. I also consider the impact each question could have on the overall outcome of the research. Once I have a list of the most important questions, I evaluate the data and use my findings to make informed decisions about which questions are worth pursuing further. Ultimately, my goal is to select the best questions that will yield the most meaningful results.”

17. What is your experience with peer review processes?

Peer review is a critical part of the research process. It requires that researchers review and critique each other’s work in order to ensure that the research is unbiased and credible. This question is a way for the interviewer to assess your knowledge of the research process and your ability to work with other researchers.

To answer this question, you should provide specific examples of your experience with peer review processes. Talk about how you have worked with other researchers to review and critique their work, as well as how you have incorporated feedback from peers into your own research. You can also discuss any challenges or successes you had during the process. Finally, emphasize your understanding of the importance of peer review in the research process and why it is necessary for producing high-quality results.

Example: “I have extensive experience with peer review processes, both as a reviewer and as an author. I have worked with other researchers to review their work and provide constructive feedback, as well as incorporating feedback from peers into my own research. I understand the importance of peer review in the research process and am committed to producing high-quality results. I have also had success in resolving disagreements between reviewers and authors when needed, and I have a strong track record of producing quality research that has been accepted for publication.”

18. How do you manage competing demands on your time when conducting research?

Research can be a demanding job, with a lot of deadlines, competing agendas, and complex data sets to analyze. The interviewer wants to make sure you can prioritize tasks, keep track of multiple projects, and adjust when needed. Your ability to manage competing demands on your time is a key indicator of how successful you will be at the job.

To answer this question, you should focus on how you prioritize tasks and manage deadlines. Talk about the strategies you use to stay organized, such as setting up a calendar or using task management tools. Also discuss any techniques you have for staying focused when there are multiple demands on your time. Finally, emphasize your ability to adjust your plans when needed, such as if an unexpected project comes in or a deadline needs to be moved up.

Example: “I have a few strategies for managing competing demands on my time when conducting research. I prioritize tasks by breaking them down into smaller, manageable chunks and then assigning deadlines to each one. I also use task management tools to keep track of what I need to do and stay organized. And I make sure to take regular breaks to stay focused and energized. When I need to adjust my plans due to unexpected events, I’m able to reassess and re-prioritize my tasks accordingly. I’m confident in my ability to manage competing demands on my time and stay organized when conducting research.”

19. What strategies do you use to ensure that your research remains relevant and up-to-date?

Research is a dynamic field, and the best researchers know that they need to stay informed of the latest developments and trends in order to remain relevant. This question allows your interviewer to assess your knowledge of the field and your commitment to keeping up with the latest research. It shows that you are aware of the need to stay ahead of the curve and that you have the skills to do so.

To answer this question, you should start by discussing the strategies that you use to stay informed. You can talk about how you read industry publications, attend conferences and seminars, or network with other researchers in your field. You should also mention any specific platforms or tools that you use to keep up-to-date on the latest research. Finally, you should explain why staying informed is important to you and how it helps you do better work.

Example: “I use a variety of strategies to ensure that my research remains relevant and up-to-date. I read industry publications, attend conferences and seminars, and network with other researchers to stay informed. I also use specific tools like Google Scholar and ResearchGate to keep track of new developments in my field. It’s important to me to stay ahead of the curve and make sure that my research is as current and relevant as possible. Doing so not only helps me do better work, but it also helps me to provide more value to my employer and contribute to the success of their projects.”

20. How do you ensure that your research meets the highest standards of academic integrity?

Research is the backbone of any organization, and it is crucial for a researcher to maintain the highest standards of academic integrity. Employers want to know that you understand the importance of being thorough and accurate, as well as ethical in your research. They may also want to know how you go about verifying the accuracy of your data and sources, and how you ensure that your research meets the standards expected in the field.

Start off by detailing the steps you take to ensure that your research meets academic integrity standards. For example, you can mention how you always double-check sources and data for accuracy and reliability, or how you use peer review processes to vet your work. Additionally, be sure to emphasize any specific techniques or methods you have used in the past to verify the validity of your findings. Finally, explain why it is important to you to maintain the highest level of academic integrity in your research.

Example: “I understand the importance of academic integrity and take it very seriously in my research. To ensure the highest standards of accuracy, I always double-check my sources and data, and use peer review processes to vet my work. Additionally, I frequently use replication studies to verify the validity of my findings. To me, it is essential to ensure that my research meets the highest standards of academic integrity, as it is the foundation of any successful research project.”

20 Interview Questions Every Data Center Engineer Must Be Able To Answer

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Creating Good Interview and Survey Questions

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If you are conducting primary research using surveys or interviews, one of the most important things to focus on is creating good questions.

When creating questions you want to avoid:

Biased questions.

Biased questions are questions that encourage your participants to respond to the question in a certain way. They may contain biased terminology or are worded in a biased way.

Questions that assume what they ask

These questions are a type of biased question and lead your participants to agree or respond in a certain way.

Double-barreled questions

A double-barreled question is a one that has more than one question embedded within it. Participants may answer one but not both, or may disagree with part or all of the question.

Confusing or wordy questions

Make sure your questions are not confusing or wordy. Confusing questions will only lead to confused participants, which leads to unreliable answers.

Questions that do not relate to what you want to learn

Be sure that your questions directly relate to what it is you are studying. A good way to do this is to ask someone else to read your questions or even test your survey out on a few people and see if the responses fit what you are looking for.

Writing an Effective Guide for a UX Interview

February 28, 2021 2021-02-28

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In This Article:

Introduction, step 1: write your research questions, step 2: brainstorm interview questions, step 3: broaden your questions, step 4: fill in for unaccounted research questions, step 5: arrange your questions, step 6: prepare additional probing and followup questions, step 7: pilot your guide.

In the discovery phase of product development, user interviews are often used to capture important information about users: their backgrounds, beliefs, motivations, desires, or needs. Typically, the interviews carried out at this stage are semistructured (referred to as “depth interviews” by market researchers) — they generally have a predefined structure, but also allow the interviewer the flexibility to follow up on significant statements made by participants.

In a semistructured interview, the interviewer uses an interview guide (also referred to as a discussion guide). Unlike an interview script — which is used in structured interviews — an interview guide can be used flexibly: interviewers can ask questions in any order they see fit, omit questions, or ask questions that are not in the guide.

A good interview guide paves the way for a deep, free-flowing conversation with participants. (Obviously, the way you conduct the interview will also be important, but that’s another article!) Interview guides should include a few concise, open-ended questions to encourage participants to tell their stories. These will be followed by carefully crafted, probing questions to uncover motivations or beliefs behind certain reported behaviors or utterances.

Constructing a good interview guide can be tricky and time-consuming. It’s not uncommon to spend a full day crafting one. However, it’s important to have one to ensure you get the most out of your interviews. Without an interview guide you run the risk of:

• Asking leading questions as you try to think of questions on the spot
• Not covering topics relevant to your research questions in each interview

Ultimately, without an interview guide, you are in danger of compromising the validity of your data. Here are some steps meant to help you create an interview guide if you’re new to this practice.

Sometimes the research questions are clear and obvious. However, sometimes they’re not. Maybe you’ve realized you need to speak to users because you don’t know anything about them. Good! But what do you want to find out from them? These are your research questions. Write these out first before working on your interview guide, as they will shape your interview questions. Below are some examples of research questions:

• What are users’ expectations in this situation?
• How do users make a decision in this situation?
• How have users managed to solve this problem in the past?
• What aspects of this product do users care most about, and why?

Next, note down all interview questions that come to mind. It doesn’t matter whether they are good or poor — you’ll deal with that later. You can use mind maps , digital whiteboards, or a simple list — whatever works for you! Sometimes, further research questions pop up here. That’s fine; add them to your list of research questions.

It’s typical after step 2 to have a long list of mostly closed questions. Those kinds of questions wouldn’t make for a good interview because they won’t allow for unanticipated stories and statements to emerge and can limit your ability to build rapport with the participant. (Rapport is important if you’re looking to gather accurate, in-depth information from your participants.)

Review your list of questions and ask yourself, for each interview question, is there a broader, more open-ended version of that question that you can ask instead?

For example, consider the following closed questions that could be asked in an interview with an employee.

• Do you work in an office?
• Is the work mostly desk-based or paper-based?
• Do you have to attend meetings during the workday?
• Do you work in a team?

The above questions could be answered by asking the participant to describe a typical day at work. It’s likely that in doing so, the participant may cover all or many of the above. If the participant has not covered everything, then some of these can be asked as follow-up questions.

Example questions, that prompt the user to recall a certain event and are similar to those used in the critical-incident method , are excellent for gathering stories and unanticipated statements. For instance, imagine you’re conducting an interview to learn about people’s experiences cooking at home. The following example questions provide the opportunity for participants to tell many different stories and give you a glimpse into their lives.

• Tell me about the last time you cooked at home.
• Tell me about a time where you cooked something new.
• Tell me about a time when you cooked something that turned out well.
• Tell me about a time when you cooked something that didn’t turn out as you hoped.
• Tell me about a time when you were thinking about cooking something but decided to get takeout instead?

Align each interview question to your research questions. If you have research questions that are not addressed by any of your interview questions, fill in the gap by crafting some more interview questions. Repeat step 3 if needed.

The interview guide can include your research questions. Some researchers like to remind themselves of the aims of the research by displaying these either at the top of the guide or alongside the interview questions.

To make the conversation flow in a logical order and seem natural think about the best order for your questions . For example, if you’re talking about an experience people have had, it makes sense to move in a chronological order. If the experience has set phases (such as discover , choose , purchas e, use , review ) that you might have documented in a user-journey map , service blueprint , or experience map then you may want to align your questions to these phases. That’s not to say you can’t depart from this order in the interview if you need to!

You should also think about preparing some warmup questions that are open-ended and easy to answer to build rapport at the beginning of your interview. For example, “Tell me a little about yourself” is a typical opening question which gets the participant talking. Any questions that require reflection should be featured later in your guide; introducing them too early could be overwhelming and you might get stereotypical responses, as participants haven’t had a chance to recall events, feelings, and form judgments.

Once you’ve ordered your questions, go through each one and prepare followup questions meant to provide you with additional detail and clarification , such as “Where were you when this happened?”, “When did that happen?”, “Tell me why you did that?”, and so on.

You can include probing questions , too, to help you to remember to ask them — for example, “Tell me more about that”, “Tell me why you felt that way”, “Why is that important to you?”

Piloting your guide will give you an idea of:

• Questions you should ask but aren’t yet included in your guide
• Questions that need rewording
• Whether the question order works
• Whether you will have time for all your questions

Recruit a pilot participant and give yourself enough time to make some changes. It’s okay to make updates to your guide throughout your interviews, but the point of piloting your guide is to fix any glaring issues before commencing research.

A guide will provide focus to your interviews and ensure that they are successful. Your interview guide should consist of broad, open-ended questions that allow participants to tell you about their experience in detail. These questions will be accompanied by many probing and followup questions, used to capture further details and gain clarification. You can download an example of an interview guide to refer to as you create your own interview guides.

Example Interview Guide (PDF)

Free Downloads

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How to write qualitative research questions.

11 min read Here’s how to write effective qualitative research questions for your projects, and why getting it right matters so much.

What is qualitative research?

Qualitative research is a blanket term covering a wide range of research methods and theoretical framing approaches. The unifying factor in all these types of qualitative study is that they deal with data that cannot be counted. Typically this means things like people’s stories, feelings, opinions and emotions , and the meanings they ascribe to their experiences.

Qualitative study is one of two main categories of research, the other being quantitative research. Quantitative research deals with numerical data – that which can be counted and quantified, and which is mostly concerned with trends and patterns in large-scale datasets.

What are research questions?

Research questions are questions you are trying to answer with your research. To put it another way, your research question is the reason for your study, and the beginning point for your research design. There is normally only one research question per study, although if your project is very complex, you may have multiple research questions that are closely linked to one central question.

A good qualitative research question sums up your research objective. It’s a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining.

Research questions are quite different from survey questions, questions used in focus groups or interview questions. A long list of questions is used in these types of study, as opposed to one central question. Additionally, interview or survey questions are asked of participants, whereas research questions are only for the researcher to maintain a clear understanding of the research design.

Research questions are used in both qualitative and quantitative research , although what makes a good research question might vary between the two.

In fact, the type of research questions you are asking can help you decide whether you need to take a quantitative or qualitative approach to your research project.

Discover the fundamentals of qualitative research

Quantitative vs. qualitative research questions

Writing research questions is very important in both qualitative and quantitative research, but the research questions that perform best in the two types of studies are quite different.

Quantitative research questions

Quantitative research questions usually relate to quantities, similarities and differences.

It might reflect the researchers’ interest in determining whether relationships between variables exist, and if so whether they are statistically significant. Or it may focus on establishing differences between things through comparison, and using statistical analysis to determine whether those differences are meaningful or due to chance.

• How much? This kind of research question is one of the simplest. It focuses on quantifying something. For example:

How many Yoruba speakers are there in the state of Maine?

• What is the connection?

This type of quantitative research question examines how one variable affects another.

For example:

How does a low level of sunlight affect the mood scores (1-10) of Antarctic explorers during winter?

• What is the difference? Quantitative research questions in this category identify two categories and measure the difference between them using numerical data.

Do white cats stay cooler than tabby cats in hot weather?

If your research question fits into one of the above categories, you’re probably going to be doing a quantitative study.

Qualitative research questions

Qualitative research questions focus on exploring phenomena, meanings and experiences.

Unlike quantitative research, qualitative research isn’t about finding causal relationships between variables. So although qualitative research questions might touch on topics that involve one variable influencing another, or looking at the difference between things, finding and quantifying those relationships isn’t the primary objective.

In fact, you as a qualitative researcher might end up studying a very similar topic to your colleague who is doing a quantitative study, but your areas of focus will be quite different. Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study.

A few example qualitative research questions:

• What is it like being an Antarctic explorer during winter?
• What are the experiences of Yoruba speakers in the USA?
• How do white cat owners describe their pets?

Qualitative research question types

Marshall and Rossman (1989) identified 4 qualitative research question types, each with its own typical research strategy and methods.

• Exploratory questions

Exploratory questions are used when relatively little is known about the research topic. The process researchers follow when pursuing exploratory questions might involve interviewing participants, holding focus groups, or diving deep with a case study.

• Explanatory questions

With explanatory questions, the research topic is approached with a view to understanding the causes that lie behind phenomena. However, unlike a quantitative project, the focus of explanatory questions is on qualitative analysis of multiple interconnected factors that have influenced a particular group or area, rather than a provable causal link between dependent and independent variables.

• Descriptive questions

As the name suggests, descriptive questions aim to document and record what is happening. In answering descriptive questions , researchers might interact directly with participants with surveys or interviews, as well as using observational studies and ethnography studies that collect data on how participants interact with their wider environment.

• Predictive questions

Predictive questions start from the phenomena of interest and investigate what ramifications it might have in the future. Answering predictive questions may involve looking back as well as forward, with content analysis, questionnaires and studies of non-verbal communication (kinesics).

Why are good qualitative research questions important?

We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?)

Getting your qualitative research questions right has a number of benefits.

• It defines your qualitative research project Qualitative research questions definitively nail down the research population, the thing you’re examining, and what the nature of your answer will be.This means you can explain your research project to other people both inside and outside your business or organization. That could be critical when it comes to securing funding for your project, recruiting participants and members of your research team, and ultimately for publishing your results. It can also help you assess right the ethical considerations for your population of study.
• It maintains focus Good qualitative research questions help researchers to stick to the area of focus as they carry out their research. Keeping the research question in mind will help them steer away from tangents during their research or while they are carrying out qualitative research interviews. This holds true whatever the qualitative methods are, whether it’s a focus group, survey, thematic analysis or other type of inquiry.That doesn’t mean the research project can’t morph and change during its execution – sometimes this is acceptable and even welcome – but having a research question helps demarcate the starting point for the research. It can be referred back to if the scope and focus of the project does change.
• It helps make sure your outcomes are achievable

Because qualitative research questions help determine the kind of results you’re going to get, it helps make sure those results are achievable. By formulating good qualitative research questions in advance, you can make sure the things you want to know and the way you’re going to investigate them are grounded in practical reality. Otherwise, you may be at risk of taking on a research project that can’t be satisfactorily completed.

Developing good qualitative research questions

All researchers use research questions to define their parameters, keep their study on track and maintain focus on the research topic. This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions.

1. Keep it specific

Broader research questions are difficult to act on. They may also be open to interpretation, or leave some parameters undefined.

Strong example: How do Baby Boomers in the USA feel about their gender identity?

Weak example: Do people feel different about gender now?

2. Be original

Look for research questions that haven’t been widely addressed by others already.

Strong example: What are the effects of video calling on women’s experiences of work?

Weak example: Are women given less respect than men at work?

3. Make it research-worthy

Don’t ask a question that can be answered with a ‘yes’ or ‘no’, or with a quick Google search.

Strong example: What do people like and dislike about living in a highly multi-lingual country?

Weak example: What languages are spoken in India?

4. Focus your question

Don’t roll multiple topics or questions into one. Qualitative data may involve multiple topics, but your qualitative questions should be focused.

Strong example: What is the experience of disabled children and their families when using social services?

Weak example: How can we improve social services for children affected by poverty and disability?

4. Focus on your own discipline, not someone else’s

Avoid asking questions that are for the politicians, police or others to address.

Strong example: What does it feel like to be the victim of a hate crime?

Weak example: How can hate crimes be prevented?

5. Ask something researchable

Big questions, questions about hypothetical events or questions that would require vastly more resources than you have access to are not useful starting points for qualitative studies. Qualitative words or subjective ideas that lack definition are also not helpful.

Strong example: How do perceptions of physical beauty vary between today’s youth and their parents’ generation?

Weak example: Which country has the most beautiful people in it?

Related resources

Qualitative research design 12 min read, primary vs secondary research 14 min read, business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, request demo.

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How to Answer Common Interview Questions: A Cheat Sheet

• 09 Apr 2019

After sending out countless cover letters and resumes , you’re starting to line up interviews. If you’re in a full-force job hunt, you may find yourself speaking with multiple companies within a week—all at different stages in the interview process.

No matter how much interviewing experience you may have, each hiring manager deserves to meet with a well-prepared candidate. Coming to your interview prepared not only shows you’re serious about your interest in the position, but that you respect their time.

With this in mind, here are four common interview questions you should start preparing for now if you want to land your next job.

Common Interview Questions to Be Prepared for

1. “tell me about yourself.”.

Although technically not a question, it's a common opening line. This prompt roughly translates to, “What’s your story?” and your response can set the tone for the entire interview.

Here’s how you can make your story a best seller:

Consider Your Audience : Research a company in advance to assess their culture and determine which details are most relevant to share.

Create an Outline : Avoid losing your audience by creating an easy-to-follow storyline. Focus on having a beginning, middle, and end. Consider using the template below to get started:

• “I’m currently a Business Analyst for…”
• “I work on…”
• “I previously worked as…”
• “I studied…”
• “I decided to transition because…”
• “Now that I have experience in…”
• “After completing my degree…”
• “I'm eager to work on…”

Practice, Practice, Practice: The goal is not to memorize a script, but rather to familiarize yourself with your own highlight reel. Play with the order of the template depending on the biggest selling points of your experience. People typically remember the first and last thing they hear, so prioritize accordingly and keep it concise. A 30- to 60-second response is best.

Why Is This Question Important?

It's a foundation for other common job-seeking scenarios, such as explaining why you're leaving your current role, an elevator pitch at a networking event, or as an outline for a cover letter. Think of it as an opening statement that you can repurpose for different situations.

2. "What Is Your Biggest Strength?"

As tempting as it may be to list every buzzword possible, interviewers will have heard them all. Leave a lasting impression with an anecdotal response that demonstrates the skills they’re looking for in a candidate. For example: “I have been known to work well under a tight schedule. In my current role…” You can also use situations from different points in your career.

Keep in mind the tips from the prompt above and use the S.T.A.R Method to structure your response:

• Situation: Set the scene
• Task: Explain your end goal
• Action: Outline the steps you took to achieve your task
• Result: Note the result of your action

If you’re invited to an interview, whether by phone or in person, it means your resume has already convinced the hiring manager that you meet the baseline requirements for the job. This question is an opportunity for you to “wow” them by demonstrating the kind of value you can bring to their organization. Career changers can leverage specific examples to highlight transferable skills. Use the S.T.A.R. Method for any behavioral questions, also known as “Tell Me of a Time” questions. Typical behavioral questions seek examples of leadership, problem-solving, or growth.

Related: How to Follow up After a Job Interview the Right Way

3. “What Is Your Biggest Weakness?”

Of course, you don’t want to admit to being anything but the perfect candidate. The secret is to use this as an opportunity to demonstrate how you’ve grown in your career.

For instance, you may have struggled with difficult conversations in the past, but have since honed your skills through a negotiations course . Alternatively, if you’ve found it challenging to understand various financial aspects of your job or industry, demonstrate that you’ve built financial skills to address that weakness.

If you can’t think of a weakness, find someone in your support system whom you trust to be honest with you.

Remember to use a direct example following the S.T.A.R. Method and take control of the narrative with the following tips:

• Keep it work-related
• Talk about it in a positive light; it's not a weakness, but rather an area of growth
• Outline the actions steps taken, or currently being taken, to address it

Interviewers ask this question to gauge your self-awareness and get a sense of your weaknesses. By doing the work to understand your weaknesses, and explaining how you’ve proactively taken steps to improve yourself, you can be a more attractive candidate.

The answer to this question can proactively address any missing skills or experience on your resume (for example, taking a course to learn business fundamentals ). It will also demonstrate your problem-solving skills and build your confidence.

4. “Do You Have Any Questions for Us?”

This is your opportunity to show interest and determine if the role or company is a good fit. Always have at least one question prepared.

If you can’t think of anything to ask, consider pulling questions from the following categories:

• Ask the interviewers questions about their roles and experience with the company
• Learn more about how much you would interact with your interviewers on the job
• Actively listen to what interviewers have to say and ask follow-up questions for clarification
• Learn more about their approach to work/life balance
• Inquire about professional development opportunities
• Confirm what their performance review process is like
• Consider asking for an office tour
• Understand the history of the role and why it's currently vacant
• Learn who you'll report to and ask about their management styles
• Study the job posting and highlight any areas you want to discuss in more detail
• Consider directly asking about any concerns they may have with your application
• Inquire about the interview process and how many steps will be involved
• Confirm a timeline for their decision and determine if you can follow up in the meantime

Interviews aren’t just for the hiring manager; they’re for you, too. No matter the outcome of the interview, the more questions you ask, the more you'll learn about the job market for future reference. Think critically about any questions you’d like to ask that can’t be answered on your own with research.

Related: 3 Great Questions to Ask in an Interview

Landing the Job

Preparation is vital to a successful job interview. By practicing your responses to these common interview questions, you can make a positive impression on hiring managers and land the job of your dreams .

As you practice these questions and answers, pay special attention to any areas where you struggle to articulate yourself clearly and effectively. Ask yourself whether it’s due to jitters and limited interviewing practice, or because of a lack of confidence.

If it’s due to a lack of confidence, consider different ways you can become more confident. Completing a business course that’s relevant to your desired career can be an effective means of growing your confidence through education and skill-building.

Are you interested in additional career development advice ? Download our free guide on how to advance your career with essential business skills and explore our other articles, including " 9 Virtual Interview Tips to Help You Land Your Next Job " and " How to Properly Follow Up After an Interview ."

This post was updated on September 11, 2020. It was originally published on April 9, 2019.

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Preparing Questions for a Qualitative Research Interview

Updated on: June 22, 2024

A qualitative research interview is an invaluable tool for researchers. Whether one’s studying social phenomena, exploring personal narratives, or investigating complex issues, interviews offer a means to gain unique insights. 

“The quality of the data collected in a qualitative research interview is highly dependent on the quality and appropriateness of the questions asked.”

But how do you prepare the right questions to ensure your interviews yield rich data? In this guide, we’ll explore the types of qualitative research interviews and provide tips for crafting effective questions.

Table of Contents

Types of Qualitative Research Interviews

Before diving into question preparation, it’s important to select the type of qualitative research interview that’s best suited for the study at hand.

There are three types of qualitative research interviews:

Structured Interviews 

Structured interviews involve asking the same set of pre-written questions to every participant. This approach ensures consistency, making it easier to compare data between participants or groups later.

When conducting structured interviews, keep these guidelines in mind:

• Pre-written Questions : All questions, including probes, should be meticulously written in advance.
• Detailed Questions : Questions should be detailed enough to be used verbatim during interviews.
• Consistent Sequence : The sequence of questions should be pre-decided and consistent across interviews.

Example of a Structured Interview Question

Question : Thinking back to your childhood days in Chelsea, can you remember what kind of local music was popular at the time?

• Why do you think it was so popular?
• Where was it played?
• Were there other popular genres?

Structured interviews are ideal when you need uniform data collection across all participants. They are common in large-scale studies or when comparing responses quantitatively.

Read more: Advantages & Disadvantages of Structured Interviews

Semi-structured Interviews 

The second type of qualitative interviews are semi-structured interviews. In these interviews, the  interview guide outlines the topics to be explored, but the actual questions are not pre-written.

This approach allows interviewers the freedom to phrase questions spontaneously and explore topics in more depth.

Example of a Semi-Structured Interview Question

Question : What problems did the participant face growing up in the community?

• Education-related.
• Related to their immediate family.
• Related to the community in general.

Semi-structured interviews strike a balance between flexibility and structure. They offer a framework within which interviewers can adapt questions to participants’ responses, making them suitable for in-depth exploration.

Unstructured Interviews 

In unstructured interviews, often referred to as  informal conversational interviews , are characterized by a lack of formal guidelines, predefined questions, or sequencing.

Questions emerge during the interview based on the conversation’s flow and the interviewee’s observations. Consequently, each unstructured interview is unique, and questions may evolve over time.

Unstructured interviews are highly exploratory and can lead to unexpected insights. They are particularly valuable when studying complex or novel phenomena where predefined questions may limit understanding.

Deciding What Information You Need

Once you’ve chosen the type of interview that suits your research study, the next step is to decide what information you need to collect.

Patton’s six types of questions offer a framework for shaping your inquiries:

• Behavior or Experience : Explore participants’ actions and experiences.
• Opinion or Belief : Probe participants’ beliefs, attitudes, and opinions.
• Feelings : Delve into the emotional aspects of participants’ experiences.
• Knowledge : Assess participants’ understanding and awareness of a topic.
• Sensory : Investigate how participants perceive and interact with their environment.
• Background or Demographic : Collect information about participants’ personal characteristics and histories.

Based on these categories, create a list of the specific information you aim to collect through the interview. This step ensures that your questions align with your research objectives.

Writing the Qualitative Research Interview Questions

After deciding the type of interview and nature of information you’d like to gather, the next step is to write the actual questions. 

Using Open-Ended Questions

Open-ended questions are the backbone of qualitative research interviews. They encourage participants to share their experiences and thoughts in-depth, providing rich, detailed data.

Avoid ‘yes’ or ‘no’ questions, as they limit responses. Instead, use open-ended questions that grant participants the freedom to express themselves. Here are some examples – 

Examples of Open-Ended Questions

How do you feel about working at ABC Corp. during your initial years there?

• Encourages participants to share their emotions and experiences.

Can you describe the attitudes and approach to work of the other people working with you at the time?

• Invites participants to reflect on their colleagues’ behaviors and attitudes.

Tell me more about your relationship with your peers.

• Encourages participants to provide narrative insights into their relationships.

Read More: 100 Open-Ended Qualitative Interview Questions

Going from Unstructured to Structured Questions

Unstructured Questions allow the interviewee to guide the conversation, letting them focus on what they think is most important.

These questions make the interview longer, but also provide richer and deeper insight.

Examples of Unstructured Questions

• Tell me about your experience working at [xxx].
• What did it feel like to live in that neighborhood?
• What stood out to you as the defining characteristic of that neighborhood?

Examples of Structured Questions

• What are some ways people dealt with the health issues caused by excessive chemical industries in the neighborhood?
• As an employee at ABC Corp. during the time, did you observe any specific actions taken by the employers to address the issue?

Probing Questions

Probing questions are used to get more information about an answer or clarify something. They help interviewers dig deeper, clarify responses, and gain a more comprehensive understanding.

Examples of Probing Questions

Tell me more about that.

• Encourages participants to elaborate on their previous response.

And how did you feel about that?

• Invites participants to share their emotional reactions.

What do you mean when you say [xxx]?

• Seeks clarification on ambiguous or complex statements.

Probing questions enhance the depth and clarity of the data collected, however they should be used judiciously to avoid overwhelming participants.

A General Last Question

As your interview approaches its conclusion, it’s beneficial to have a general last question that allows the interviewee to share any additional thoughts or opinions they feel are relevant.

For instance, you might ask:

Thank you for all that valuable information. Is there anything else you’d like to add before we end?

This open-ended question provides participants with a final opportunity to express themselves fully, ensuring that no critical insights are left unshared.

Preparing questions for qualitative research interviews requires a thoughtful approach that considers the interview type, desired information, and the balance between structured and unstructured questioning.

Here’s a great guide from the Harvard University on the subject.

Read More: How to Transcribe an Interview – A Complete Guide

• Choosing the Right Setting for a Qualitative Research Interview
• 5 Ways Researchers can Transcribe from Audio to Text

Reader Interactions

hlabishi says

April 8, 2015 at 12:37 pm

I found the information valuable. It will assist me a lot with my research work.

Harpinder says

June 8, 2015 at 10:40 pm

I am going for my pilot study. Above information is really valuable for me. Thank you.

September 28, 2015 at 10:21 am

thank you for Patton’s 6 types of questions related to: 1. Behavior or experience. 2. Opinion or belief. 3. Feelings. 4. Knowledge. 5. Sensory. 6. Background or demographic. Really helpful

IBRAHIM A. ALIYU says

October 7, 2015 at 6:04 pm

Very interesting and good guides, thanks a lot

Dumisani says

July 31, 2017 at 7:55 am

Very informative. Thank you

Yongama says

June 5, 2018 at 11:57 pm

this is a good information and it helped me

Joshua Nonwo says

June 3, 2019 at 11:02 pm

vital information that really help me to do my research. thank you so much.

June 12, 2019 at 7:36 pm

Thanks a lot. Example of structured interview broadens My mind in formulating my structured research question. Indeed very helpful.

mwiine says

November 29, 2019 at 6:31 am

thanx, a lot. the information will guide me in my research.

Kayayoo isaac says

November 29, 2019 at 7:54 am

Thanks for the information, it was very much helpful to me in the area of data collection.

leslie says

December 27, 2019 at 4:29 pm

very useful thanks.

louisevbanz says

January 20, 2020 at 3:19 pm

I’d like put the writers of this in my references. May I ask who the writers are and what year was this published? Thank you very much.

Daniel says

June 1, 2020 at 6:21 pm

Thank you very much. Helpful information in my preparations for structured interviews for my research .

abby kamwana says

December 8, 2020 at 9:03 am

This is the information i was looking for thank you so much!.

Cosmas W.K. Mereku (Prof.) says

June 15, 2021 at 8:59 am

I am teaching 42 MPhil and 6 PhD postgraduate music students research methods this academic year. Your guide to qualitative research interview questions has been very useful. Because the students are in different disciplines (music education, music composition, ethnomusicology and performance), all the types of questions discussed have been very useful. Thank you very much.

Gerald Ibrahim b. says

June 16, 2021 at 12:45 pm

One of my best article ever read..thanks alot this may help me in completing my research report…

Corazon T. Balulao says

March 1, 2022 at 7:47 am

Thank you so much for sharing with us it helps me a lot doing mt basic research

antoinette says

March 28, 2022 at 7:35 am

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November 21, 2023 at 5:55 am

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Speaker 1: Let's be real, if you received a dollar every time someone told you to do your research before an interview, you'd have enough money to never have to job search again. Okay, maybe the amount would need to be slightly higher, but the fact remains that everyone tells you to do research, but no one walks you through the specific steps to take. In this video, I share three practical ways to do research that will help you find the most relevant, the most up-to-date information on the company and role that you're applying for. I'll also walk you through some specific situations to show how best to use all that information you just found to impress the interviewer. So let's get started. As you go through the three tips, it's important to remember how you use the findings from the research you did shouldn't just be limited to the answers you give during the interview, but rather also at the beginning of the interview where there might be some small talk and at the end where you should be asking meaningful questions directed at the interviewer. Don't worry if that sounds new to you, I'll be giving concrete examples as we go through each tip. So without further ado, let's start with interview research tip number one. Use Google Alerts to stay up to date on your target company's latest news and job postings. Google Alerts is a free tool that's extremely simple to use. You just set it up once and let it run automatically. In addition, by using a few simple search operators along with the name of the company, you turn this free tool into sort of a personal news assistant that provides you with regular updates. Let me share a few of my favorite examples. Example number one, if you type the job function in quotation marks, followed by the site search operator, you'll be alerted whenever a new job posting in that team is listed on their official careers page. One thing to note is that different companies obviously have different website URLs. So you just need to search for that company's official career page once, copy and paste it here and just let it run. For example, for Google, that URL would be careers.google.com, whereas for Tesla, it would be tesla.com slash careers. If you really want to get fancy, you can type in a broader organization in that company, followed by an asterisk, like marketing asterisk Tesla, site tesla.com slash careers, and you only receive job alerts if a marketing role opens up. Similarly, if you want to cover all your bases, you can simply input the company name, let's say Tesla, followed by site linkedin.com or site indeed.com to see the job postings there as well. An often overlooked fact is that the first application received is often read in more detail than later applications. So with Google alerts, you can be that early bird that gets the worm, but no one really thinks about the early worm. Second example, if you type in the company name followed by the word competition, you'll receive alerts whenever the company is mentioned in a competitive context in the news and blog posts. Not only will this give you a good idea of who their closest competitors are, but will also point you to well-written articles on industry trends and on challenges your target company might be facing. This is actually also a great example of how, while you probably can't use all that information in your answers to the standard interview questions, you can definitely bring that up in other scenarios to show the interviewer you've been doing your homework. For example, in this Apple Spotify case, if you're interviewing with Apple, you might bring this up during the course of small talk and say something like this. Oh, and congratulations, by the way, on the acquisition of Scout FM. It seems like you guys are really doubling down on the AI podcast bet. Alternatively, if you're interviewing with Spotify, this might be a really good question to ask at the end of the interview. So I saw that Apple recently made a strategic purchase of Scout FM. I'm curious as to how that impacts Spotify's business strategy for next year. And number three, if you type in the company name, followed by the words quarterly earnings, you start to receive more financial-oriented alerts. This is useful if you're interviewing for financial institutions like banks, private equities, and hedge funds, and you're gonna be covering specific verticals like energy or tech. Or if you're accounting for a sales finance or an internal investment position at a publicly listed firm and would like to learn more about the company's financial health. The last thing I wanna point out is that these alerts are only useful if you read them. So I highly recommend you set up one or two and read them on a daily or weekly basis instead of setting up 10 at once and having your inbox completely overwhelmed. If you found this first tip helpful, I actually have a Facebook group where I share exclusive weekly tips. Consider joining if you haven't already. I'll link it down below. Interview research tip number two, use Google Trends to understand how demand for the target company's product has changed over time. Google Trends is another free tool provided by Google, hashtag not sponsored, that's really popular with research analysts, but can be used for job search and interviews as well. Jumping straight into a simple example, let's say you're interviewing with Tesla or any automaker that manufactures electric vehicles. If I type in electric cars on Google Trends and show results for the past five years, you'll see this graph. It doesn't take a genius to figure out that when COVID hit around March in the United States, demand for electric cars decreased sharply alongside many other products. However, an interesting insight you might draw from this five-year data is that fundamentally, user interest in electric cars and renewable energy is on the rise. And when COVID is inevitably over, the long-term outlook for the industry is extremely positive. Much like how smart investors look at the fundamentals of a company when making a stock purchase decision as opposed to isolated incidents, you can use Google Trends to learn more about the direction that user behavior is moving towards. On a more practical level, I can easily see candidates using this information when faced with the common why do you wanna work here interview question. You can say something like, funnily enough, I was playing around with Google Trends when I was doing my research and found that although there's a slight decrease in demand for electric cars at the start of 2020, I see that user interest has been growing steadily year on year for the past five years. With climate change and renewable energy being top of mind for many people, I'm certain that electric vehicles and similar innovations are here to stay. And with Tesla being at the forefront of the EV industry, I'm extremely excited to be able to bring my background and experiences to this role. Pro tip, you're usually able to uncover some very interesting insights if we do a side-by-side comparison of your target company's product with that of a competitor. For example, if you're interviewing for a business role at Google, you might learn through a Google alert you set up from tip number one, that over 70% of our 2020 Q2 revenue came from our Google ads business. Taking that a step further, let's say you decide to compare interest for Google ads to that of Facebook ads, and you see this following graph. Other than perhaps noticing Google ads started to outperform Facebook ads around the same time Jeff joined the product marketing team in 2018. This might be another great question to ask at the end of your interview. What drove the increase in user interest for Google ads versus Facebook ads in 2018? Was there simply a product update? Or did Google run a large-scale marketing campaign to raise brand awareness? Let me know down in the comments below the two or more products you might wanna search for on Google Trends to compare their respective performances. What'd you find? Interview research tip number three, use the Evolve Career Library to get access to exclusive reports and reviews on your target company. This tip is mainly for college students because most universities have access to vault.com's premium databases, and that premium content is a main differentiator between vault.com and free websites like Glassdoor and Indeed. I have lost access to the premium content since graduation, but I do distinctly remember reports like vault's verdict. I think this is where the writers would do primary and secondary research first, and then write a very comprehensive summary that is centralized in one location. But the free version has benefits as well. If you go to Career Advice section and click on Research Industries, and let's just click on Best Industries for Undergraduates and choose the number one energy industry as an example. And then we go to Overview. This provides a very good snapshot of the pros and cons of the industry that again, provides you with talking points for the interview. Something I found to be very interesting is this Defining Events section. Yes, at first glance, it's very, very wordy, and even talks about historical events from the 18th and 19th centuries. Probably too dry for 99% of us. However, if you scroll to the very bottom, you will see how current policies have shaped the industry thus far. For example, this paragraph here shows how this US president has had a major effect on the US energy policy over the past four years. And without touching on politics too much, this information can be used to ask another question to the interviewer. Something along the lines of, how would the current energy policies affect the electric vehicle industry for the next five years? So as you can see, even if you don't have access to the premium content, the free resources are still quite helpful. All right, there you have it. Three practical tips you can use the next time you do research for a job interview. Hopefully compared to some of the other articles and videos out there, this step-by-step research guide you should follow before your first interview showed you number one, where to find all this relevant information. And number two, how to use it throughout the interview process. Please give this video a like if you found it helpful and let me know down in the comments below if you have any questions. Subscribe if you haven't already. See you on the next video. And in the meantime, have a great one.

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How to Start a Research Project: A Step-by-Step Guide

Starting a research project can feel overwhelming, but breaking it down into manageable steps can make it easier. This guide will walk you through each stage, from choosing a topic to preparing for your final presentation. By following these steps, you'll be well on your way to completing a successful research project.

Key Takeaways

• Choose a topic that interests you and is feasible to research.
• Develop clear research questions and objectives to guide your study.
• Conduct a thorough literature review to understand the existing research.
• Create a detailed research plan with a timeline and methodology.
• Engage with stakeholders and incorporate their feedback throughout the project.

Choosing a Research Topic

Identifying research interests.

Start by thinking about what excites you. Pick a topic that you find fun and fulfilling . This will keep you motivated throughout your research. Make a list of subjects you enjoy and see how they can relate to your field of study.

Evaluating Topic Feasibility

Once you have a few ideas, check if they are too broad or too narrow. A good topic should be manageable within the time you have. Ask yourself if you can cover all aspects of the topic in your thesis.

Consulting with Advisors

If you have difficulty finding a topic, consult with your advisors. Present your ideas to them and seek their guidance. They can provide valuable insights and help you refine your topic to ensure it is both engaging and manageable.

Defining the Research Problem

Formulating research questions.

Once you have a topic, the next step is to formulate research questions . These questions should target what you want to find out. They can focus on describing, comparing, evaluating, or explaining the research problem. A strong research question should be specific enough to be answered thoroughly using appropriate methods. Avoid questions that can be answered with a simple "yes" or "no".

Justifying the Research Problem

After formulating your research questions, you need to justify why your research problem is important . Explain the significance of your research in the context of existing literature. Highlight the gaps your research aims to fill and how it will contribute to the field. This step is crucial for crafting a compelling research proposal.

Setting Research Objectives

Finally, set clear research objectives. These are the specific goals you aim to achieve through your research. They should align with your research questions and provide a roadmap for your study. Establishing well-defined objectives will make it easier to create a research plan and stay on track throughout the research process.

Conducting a Comprehensive Literature Review

Finding credible sources.

Start by gathering reliable sources for your research. Use academic databases, libraries, and journals to find books, articles, and papers related to your topic. Make sure to evaluate the credibility of each source. Primary sources like published articles or autobiographies are firsthand accounts, while secondary sources like critical reviews are more removed.

Analyzing Existing Research

Once you have your sources, read through them and take notes on key points. Look for different viewpoints and how they relate to your research question. This will help you understand the current state of research in your field. Skimming sources initially can save time; set aside useful ones for a full read later.

Identifying Research Gaps

Identify areas that haven't been explored or questions that haven't been answered. These gaps can provide a direction for your own research. For example, if you're studying the impact of WhatsApp on communication, look for what hasn't been covered in existing studies. This will make your research more valuable and original.

Developing a Detailed Research Plan

Creating a solid research plan is crucial for the success of your thesis . It helps you stay organized and ensures that you cover all necessary aspects of your research.

Engaging with Stakeholders

Identifying key stakeholders.

To start, you need to identify all the key stakeholders involved in your research project. Stakeholders can include funders, academic supervisors, and anyone who will be affected by your study. Identifying potential resistance early on can help you address concerns before they become major issues.

Conducting Stakeholder Meetings

Once you have identified your stakeholders, the next step is to conduct meetings with them. These meetings are crucial for understanding their needs and expectations. Here are some steps to ensure productive meetings:

• Identify all stakeholders : Make a list of everyone affected by your project, including customers and end users.
• Keep communication open: Regular updates and open discussions help in aligning everyone's expectations.
• Present your project plan: Explain how your plan addresses stakeholders' expectations and be open to feedback.
• Determine roles: Decide who needs to see which reports and how often, and identify which decisions need approval and by whom.

Incorporating Stakeholder Feedback

Engaging stakeholders allows organizations to identify potential sources of resistance early in the change process. Incorporating their feedback is essential for the success of your project. Make sure to document all feedback and adjust your research plan accordingly. This will not only improve the quality of your research but also ensure that all stakeholders are on board with your project.

Selecting Appropriate Research Methods

Qualitative vs Quantitative Methods

When choosing research methods , you need to decide between qualitative and quantitative approaches. Qualitative methods involve collecting non-numerical data, such as interviews and focus groups, to understand experiences and opinions. On the other hand, quantitative methods focus on numerical data and statistical analysis, like surveys and experiments. Sometimes, a mixed-method approach, combining both qualitative and quantitative techniques, can provide a more comprehensive understanding of your research problem.

Choosing Data Collection Tools

Selecting the right data collection tools is crucial for gathering accurate and reliable data. Common tools include:

• Surveys : Useful for collecting data from a large number of participants.
• Interviews : Provide in-depth insights through one-on-one conversations.
• Focus Groups : Gather diverse perspectives through group discussions.
• Observations : Allow you to study behaviors in natural settings.

Each tool has its strengths and weaknesses, so choose the one that best aligns with your research objectives.

Ensuring Ethical Compliance

Ethical compliance is a fundamental aspect of any research project. Make sure to obtain informed consent from all participants and ensure their privacy and confidentiality. Additionally, consider any potential risks to participants and take steps to minimize them. Ethical research not only protects participants but also enhances the credibility of your study.

Implementing the Research Plan

Data Collection Procedures

To start, you need to establish clear data collection procedures . This involves selecting the right tools and methods for gathering data. Whether you choose surveys, interviews, or experiments, ensure that your methods align with your research objectives. It's crucial to define the purpose of your project and identify research objectives before diving into data collection.

Data Analysis Techniques

Once data is collected, the next step is to analyze it. Choose appropriate data analysis techniques that suit your research design. This could involve statistical analysis for quantitative data or thematic analysis for qualitative data. Remember, the goal is to derive meaningful insights that address your research questions.

Maintaining Research Integrity

Maintaining research integrity is essential throughout the implementation phase. This means adhering to ethical guidelines, ensuring data accuracy, and avoiding any form of bias. By maintaining high standards, you ensure the credibility and reliability of your research findings.

Writing the Research Proposal

Structuring the proposal.

Creating a well-structured research proposal is essential for clearly communicating your research plan. Start with an introduction that outlines the background and significance of your study. Follow this with a literature review that situates your research within the existing body of work. Next, detail your research design and methodology, explaining how you will collect and analyze data. Finally, include a timeline and budget if required. A clear structure helps reviewers understand your research plan and its feasibility.

Articulating the Research Statement

Your research statement is the heart of your proposal. It should clearly define the problem you aim to address and why it is important. Make sure your statement is specific, measurable, and achievable. This will guide your entire research process and help you stay focused. A strong research statement is crucial for convincing reviewers of the value of your study.

Defining KPIs and Metrics

Key Performance Indicators (KPIs) and metrics are essential for measuring the success of your research. Identify the specific outcomes you aim to achieve and how you will measure them. Common metrics include data accuracy, response rates, and completion times. Including KPIs in your proposal shows that you have a clear plan for evaluating your research's impact.

Managing the Research Project

Setting milestones.

Creating a timeline with specific milestones is essential for tracking your progress. For example, aim to complete your literature review by the end of the first month. These milestones will help you stay on track and make adjustments as needed. Regularly review and update your timeline to reflect your current status and any changes in your schedule.

Tracking Progress

To ensure that you are meeting your milestones, it's important to track your progress consistently. Use tools like Gantt charts or project management software to visualize your progress. Regular check-ins with your team can also help identify any issues early on and keep everyone aligned with the project goals.

Adjusting the Plan as Needed

Flexibility is key in managing a research project. Unexpected challenges may arise, requiring you to adjust your plan. Be prepared to reallocate resources or extend deadlines if necessary. Consulting with your advisors can provide valuable insights and help you make informed decisions when adjustments are needed.

Drafting and Revising the Research Paper

Organizing the paper.

Start by creating a clear structure for your paper. This includes an introduction, body, and conclusion. Use a mind map or outline to group your ideas logically . This will help you stay organized and ensure that your paper flows smoothly.

Revising for Clarity and Coherence

Revising is a crucial part of the writing process. Read your paper out loud to catch any awkward sentences or unclear points. Make sure each paragraph supports your thesis statement and that your ideas are clearly organized. Don't hesitate to remove or revise sections that don't fit.

Maintaining Academic Integrity

Always cite your sources correctly to avoid plagiarism. Use a consistent citation style and double-check your references. This not only upholds academic standards but also enhances the credibility of your work.

Preparing for the Final Presentation

Creating visual aids.

Visual aids are essential for making your presentation engaging and easy to follow. Use slides, charts, and graphs to highlight key points . Ensure that your visuals are clear and not cluttered with too much information. Effective visual aids can make complex data more understandable and keep your audience engaged.

Practicing the Presentation

Practice is crucial for a successful presentation. Rehearse multiple times to get comfortable with the material and the flow of your talk. Consider practicing in front of friends or family to get feedback. This will help you refine your delivery and timing. Remember, the goal is to communicate your research clearly and confidently.

Handling Q&A Sessions

Anticipate questions that your audience might ask and prepare answers in advance. This will help you handle the Q&A session smoothly. Be honest if you don't know an answer and offer to follow up later. Handling questions well can demonstrate your deep understanding of the topic and leave a positive impression on your audience.

Getting ready for your final presentation can be nerve-wracking, but it doesn't have to be. Start by organizing your main points and practicing your delivery. Remember, confidence comes from preparation. For more tips and a step-by-step guide to ace your presentation, visit our website today !

Starting a research project may seem daunting, but breaking it down into manageable steps can make the process much more approachable. By clearly defining your research subject, engaging with stakeholders, crafting a precise research statement, and establishing key performance indicators, you set a strong foundation for your project. Choosing the right methodology and creating a detailed timeline will help ensure that your research is well-organized and on track. Remember, the key to a successful research project is thorough planning and consistent effort. With these steps, you can confidently navigate your research journey and achieve meaningful results.

Frequently Asked Questions

How do i choose a good research topic.

Start by thinking about what interests you. Pick a topic that you find fun and fulfilling. This will keep you motivated throughout your research. Make a list of subjects you enjoy and see how they can relate to your field of study.

What should I include in the introduction of my research paper?

Your introduction should set the stage for your research. Provide some background information and clearly state what your research will cover. This helps readers understand the context and significance of your work.

How do I create a timeline for my research project?

Break down your research into smaller tasks and assign time frames to each. This helps you manage your time and stay organized throughout the project. Use a table or chart to keep track of deadlines.

What is the best way to organize my research data?

Review the data you have and reorganize it so that the most important parts are central to your research. Set aside any information that is less relevant. Use digital folders or reference management software to keep everything organized.

How do I choose a thesis supervisor?

Look for a supervisor who is supportive and knowledgeable in your area of study. Good communication is key, so make sure you establish a good rapport with them from the start.

Where should I place my thesis statement?

A good place for your thesis statement is at the end of your introduction. This helps to clearly outline your main argument or point right from the start.

What should I do if I feel stuck during my research project?

If you feel stuck, take a break and revisit your work with fresh eyes. Talk to your advisor or peers for new perspectives. Sometimes, stepping away for a bit can help you see things more clearly.

How do I ensure my research is ethical?

Make sure your research complies with ethical guidelines. This includes getting consent from participants, ensuring their privacy, and being honest about your findings. Consult your institution's ethics board if you have questions.

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How to Prepare for a Real Estate Job Interview in 6 Steps

Brittany is a licensed real estate agent in Illinois with over 12 years of experience in the industry. She uses her sales, marketing, and business development background to educate agents and help them find sustainable ways to build their businesses. See full bio

• Step 1: Create Your Resume
• Step 2: Research the Brokerage
• Step 3: Determine the Questions You Plan to Ask
• Step 4: Prepare for Potential Questions to Answer
• Step 5: Dress for Success
• Step 6: Engage in Post-interview Follow-up
• Bringing It All Together

From picking out what you’ll wear to coming up with questions to get to know the brokerage better, preparing for a real estate interview is a lot like preparing for a first date. You need to make sure you vibe together. Whether you’re a new real estate agent or have been in the industry for years and are considering a switch, I’m giving you everything you need to be prepared, including some interview questions to get you started. 

Step 1: Create Your Real Estate Resume

The first crucial tip in our real estate interview guide is to create a well-written real estate resume before any interviews. A strong resume is the best way to showcase your professionalism and expertise and leave a positive impression on real estate brokers. Printing multiple copies of your resume to bring to interviews is always a good idea, especially if you’re interviewing with multiple individuals.

Your resume should include the following: 

• Name and contact information: Your name and contact information should stand out on your resume layout so it’s easy to stand out from multiple applicants.
• Job history and experience with sales, marketing, and lead generation : Highlight the most relevant elements of your past employment, like sales, marketing, technology, and communicating with clients. 
• Accomplishments and awards: Use hard numbers and data to describe your accomplishments so the reader can easily understand the scope of your achievements. 
• Education: Indicate where you received any college or professional degrees and leadership positions you held. Showcasing your education is important in displaying your background to a potential broker. 
• Skills: These will bring attention to the specific qualities you bring to a new role.
• Certifications: Your credentials prove your authority in real estate. Include continuing education, professional development, and other relevant certifications in digital marketing, public speaking, or finance. 

Resume Templates

These resume templates, offered by our experts at The Close, are designed with simplicity, clarity, and organization in mind.

To guide you on how to prepare for a real estate job interview, here are some extra tips for your resume:

Step 2: Research the Real Estate Brokerage

Your main aim during the interview is to figure out if the real estate brokerage is a good fit for your needs and business goals. Before the interview, research everything you can about the company, considering its brand, reputation, and agent benefits. 

Assess how each brokerage caters to their agents’ unique needs and experience levels, such as providing training and mentorship for new agents or marketing and lead generation tools for seasoned agents. This research will aid in evaluating and formulating the right questions to ask in a real estate interview.

For instance, if you find the company active on Facebook or Instagram, ask about its social media, real estate branding , and lead generation strategies and successes. This can shed light on the company’s organization, systems, and potential learning opportunities for you.

Some companies provide a wealth of online information, such as customer reviews, agent profiles, and active social media pages. They may even share commission details for new agents . On the other hand, some companies offer limited online insights. That’s not a reason to discount them entirely. Instead, take the time to carefully interview the company to better understand the advantages and disadvantages of working with them.

Pro Tip: To evaluate potential companies, read in-depth comparisons of the seven best real estate companies to work for nationwide, as of 2024.

Step 3: Determine the Questions You Plan to Ask the Brokerage

As you research each real estate brokerage, you’ll naturally think of some questions for your real estate interview . Write down any specific thoughts, questions, or concerns you develop during your research so you can discuss those openly with the broker. 

A few questions I recommend asking during your realtor interview include the following:

• How many agents at this brokerage work part-time and full-time?
• What is the average income of your agents?
• Does your brokerage host social gatherings?
• What are the brokerage’s short and long-term goals?
• What kind of training and mentorship opportunities are offered?
• What kind of software or technology is provided?
• What is the commission split structure?

Step 4: Prepare for Potential Real Estate Interview Questions to Answer

With careful preparation for common interview questions in real estate, you’ll be able to show that you really understand the industry. Being knowledgeable about real estate terms , staying updated on the current market, and understanding the entire transaction process can really show a brokerage how valuable you are. 

Some common real estate job interview questions may include the following: 

❓ Why did you become (or are becoming) a real estate agent? ❓

Answer from a new agent: I decided to become a real estate agent because I’ve always been fascinated by helping people find their dream homes and being part of such an important life decision. I enjoy working with others and believe that real estate is a field where I can use my interpersonal skills to make a positive impact on clients’ lives. Additionally, the potential for a flexible schedule and the opportunity to continuously learn about the market were appealing factors for me.

Answer from an experienced agent: I have always had a passion for real estate and assisting people in finding their dream homes. I find it fulfilling to sell properties and assist buyers in locating the perfect place that they can call home.

❓ What are your sales goals? ❓

Answer from a new agent: As a newly licensed real estate agent, my primary goal is to establish myself in the industry and build a solid foundation. In the short term, I aim to complete at least three successful transactions within my first six months to gain valuable experience and build a client base. My focus will be on providing exceptional service and gaining referrals from satisfied clients.

Over the long term, I aspire to increase my sales volume and grow my business gradually. While I don’t have specific monetary figures at this early stage, I’m committed to continuous improvement and will set more concrete goals as I gain experience and a better understanding of the market.

Answer from an experienced agent: I aim to become your company’s top sales agent. In my previous brokerage, I successfully earned a gross commission income of [insert amount] over the last year, and I completed [insert number] transactions. I’m confident that I can increase my sales volume and accomplish this goal by applying the same dedication and expertise I’ve honed over my career.

❓ What makes you stand out from other agents? ❓

Answer from a new agent: As a newly licensed real estate agent, I recognize that I may not have the extensive experience of some other agents. However, I believe there are several qualities and approaches that set me apart. I have a fresh perspective, a strong willingness to adapt and learn, excellent communication skills, and local market knowledge. Additionally, I am tech-savvy and energetic, which helps me stay on top of the latest trends and developments in the industry.

Answer from an experienced agent: As a real estate agent, I consider my exceptional communication skills, comprehensive understanding of the market, and keen attention to detail my unique selling points. With extensive experience in this field, I am always willing to go above and beyond to ensure my clients’ satisfaction.

❓ How do you generate leads? ❓

Answer from a new agent: As a newly licensed agent, I plan to employ various strategies to build my client base. This includes networking, growing an online presence, conducting open houses, collaborating with experienced agents, cold calling, referrals from family and friends, and attending real estate events or seminars.

Answer from an experienced agent: I use a well-rounded approach to lead generation. I tap into my existing network for referrals. I maintain an active online presence through social media and my website. I also create valuable content and participate in local networking events. In addition, I engage in direct marketing campaigns and build partnerships with local businesses. Online advertising and open houses are part of my strategy, too. I keep an organized client database and invest in ongoing education to stay up-to-date. My approach is proactive, adaptable, and focused on providing excellent service to potential clients.

❓ How do you plan to use online platforms for your business? ❓

Answer from a new agent: As a newly licensed agent, I plan to leverage the popularity of social media for marketing and digital advertising, as well as, to connect with potential clients. I also plan to create a professional website and use reputable listing websites.

Answer from an experienced agent: I market my properties and attract potential buyers through various channels such as Facebook, Instagram, and my personal website. Once I upload a new listing, I send text messages to my active home seekers. I also make sure to follow up promptly using my chosen message apps. My homes are staged and photographed by a top-notch videographer and photographer who produces virtual tours. One of my homes was sold within a week of listing and was shared 120 times on Instagram. I keep a tab on my website traffic and modify listing descriptions that are not performing well compared with others.

❓ How do you market your listings? ❓

Answer from a new agent: As a newly licensed real estate agent, I’ll employ various marketing strategies to effectively promote my listings and attract potential buyers. I plan to market my listings through high-quality photography and videography, virtual tours, online listings, social media promotion, and open houses.

Answer from an experienced agent: I use various strategies to market listings, including social media, personal and third-party websites, print media, and through open houses.

❓ How do you handle difficult clients? ❓

Answer from a new agent: I plan to handle difficult clients by actively listening, empathizing with their situation, and staying calm and professional. I will make an effort to clarify what the client expects from me and ensure we’re on the same page. Then, I will work with the client to identify potential solutions. When difficulties persist, I will involve a mentor or a more experienced colleague within the brokerage to help facilitate a resolution. Ultimately, my approach to handling difficult clients will be to maintain professionalism, open communication, and a willingness to find solutions while keeping the best interests of my clients in mind.

Answer from an experienced agent: When handling difficult clients, my approach is to maintain a professional, calm, and empathetic demeanor. I actively listen to their concerns and try to identify the optimal solution that satisfies everyone’s requirements. Furthermore, I ensure that I am transparent and provide all the information required to make an informed decision.

❓ How do you stay organized during a real estate transaction? ❓

Answer from a new agent: As a newly licensed real estate agent, I plan to implement the following strategies to maintain organization: using a customer relationship management (CRM) system, checklists, file management, calendar reminders, and other apps or software that help streamline transactions.

Answer from an experienced agent: I have a well-established system to follow to stay organized during a transaction. First, I create a transaction checklist outlining all the essential steps and deadlines—ensuring no crucial details are overlooked. I also use CRM systems and project management apps to keep all transaction-related documents, emails, and notes in one place, making it easy to access information quickly. Lastly, I set up reminders and alerts for important deadlines and appointments, allowing me to stay on top of important dates.

❓ How do you make a home more sellable? ❓

Answer from a new agent or experienced agent: To make a home more sellable, I will ensure it is well-maintained, staged well for open houses and viewings, priced competitively, and advertised through multiple channels.

Question 10

❓ What do you think are the three most important qualities of a successful real estate agent ? ❓

Answer from a new agent: I believe the real estate industry demands a combination of various qualities, but the three most important qualities for a successful real estate agent are strong communication skills, exceptional customer service, and market knowledge and adaptability.

Answer from an experienced agent: The three most important qualities of a successful real estate agent are, first, effective communication skills. An agent should be able to actively listen to their clients, understand their needs, and provide information clearly and promptly. This helps build trust and ensures clients are well-informed throughout the process. Secondly, adaptability. The real estate market is constantly evolving, and agents must be flexible and open to new strategies. They should be able to adapt to changing market conditions and emerging technologies to stay ahead of the competition. Lastly, I am a good negotiator. Successful agents excel in negotiation, securing the best deals for their clients in buying or selling transactions while ensuring all parties involved are satisfied with the outcome.

If you work with a real estate client niche like commercial real estate or 65-plus communities, you should also prepare for some more specific questions. For example, commercial real estate agent interview questions might focus more on your professional network, past deals, and your understanding of business finances.

Dressing to impress is necessary in any interview, including your real estate agent interviews. Opt for formal business attire like a stylish button-up shirt, tie, jacket, dress pants, or dress skirt. When deciding what to wear, remember to reflect the brokerage’s brand while also meeting the professional standards of the real estate industry.

If you want to get an idea of the expected dress code, a good strategy is to look at the brokerage’s website at agent headshots or their social media pages. This can give you an idea of whether the company has a more laid-back dress code, where wearing jeans and a nice shirt is okay. If you’re unsure, it’s always a good idea to wear more formal attire.

Examples of professional business attire (Source: Pinterest / Pinterest )

Pro Tip: If the brokerage you’re interviewing with recently posted a photo like the one below from Schmitz & Smith Group , consider dressing in black and pink to show how you fit with their brand.

Step 6: Engage in Post-interview Follow-up Practices

Following up after an interview is super important. It shows how excited and professional you are, it helps hiring managers remember you and can significantly enhance your chances of landing your dream job in real estate. Below are some suggestions:

• Send a personalized thank-you note: Don’t forget to send a personalized thank-you note to each interviewer right after the interview. Make sure to mention specific details from the interview to show your interest and attentiveness. It’s a great way to leave a positive impression!
• Showcase your value through follow-up communications: Use your follow-up communications to emphasize how your skills and experiences match the company’s needs. If you talk about any challenges the company is facing during the interview, also consider sharing more information or ideas on how you can help tackle these challenges. This will show your proactive approach and problem-solving skills.
• Leverage social media professionally: Make sure to connect with the company and the interviewers on social networks like LinkedIn. This will help you stay on their radar and demonstrate your interest in becoming a part of their professional community. Just remember to keep your social media profiles professional and reflective of your qualifications in real estate.
• Ask strategic questions: If you haven’t heard back in a while, it’s totally okay to send an email to express your continued interest in the position and to ask for an update. Include some strategic questions about the role or the company’s future directions.

Other Next Steps

• Prepare for different outcomes: While you hope for positive news, be mentally prepared for any response. If not selected, use this as a learning opportunity and ask for feedback on areas for improvement.
• Continue networking: Regardless of the outcome, maintain the relationships you’ve built during the interview process. The real estate industry is tightly knit, and a strong network can open doors to future opportunities.
• Reflect and refine: Use the experience to refine your interview techniques and follow-up strategies. Consider how you can improve the questions to ask at a real estate agent interview or how you present your value proposition to potential employers in future interviews.

Frequently Asked Questions (FAQs)

How do you answer, “why do you want to work in real estate”.

When discussing why you want to work in real estate, it’s also important to know how to prepare to be a real estate agent. Being truthful and passionate is an essential interview tip for real estate jobs. Your answer may be straightforward, such as desiring the ability to spend more time with your loved ones. It may not be practical to disclose that you wish to work fewer hours, but expressing the desire for independence may be better and more easily understood.

Should I bring my resume to a real estate interview?

Yes, you should bring your resume to a real estate interview. Even if you have already submitted it online, bringing a physical copy shows you are prepared and professional. It also allows you to reference specific details during the interview and highlight your qualifications and experiences.

How do I sell myself in a real estate interview?

To sell yourself in a real estate interview, it’s important to highlight your relevant skills and experience. Emphasize your communication and negotiation skills, market knowledge, customer service, adaptability, and problem-solving abilities. Additionally, showcase your enthusiasm for the job and the industry, and be prepared to ask insightful questions that demonstrate your interest and strategic thinking.

If you’re looking to make it big in real estate, finding the right real estate brokerage to work for and learning how to ace real estate job interviews is important. By preparing in advance, you’ll feel confident during the interview and be able to clearly express yourself. Being well-prepared for a real estate job interview is key to launching and thriving in a rewarding real estate career.

Have a great interview tip? Let’s hear it below!

Brittany is a licensed real estate agent in Illinois with over 12 years of experience in the industry. She uses her sales, marketing, and business development background to educate agents and help them find sustainable ways to build their businesses.

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