product manager cover letter samples

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25 Product Manager Cover Letter Samples & Guide for 2024

• Product Manager Cover Letter
• Product Manager Cover Letters by Experience
• Product Manager Cover Letters by Role
• Writing Your Product Manager Cover Letter
• Product Manager Cover Letter FAQs

Product managers wear many hats, handling what arises during a product’s life cycle. Primarily, you ensure a company’s products align with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration come into play. Analytics, quality assurance, and leadership are also core to a good product manager’s  skill set . After all, you bridge the gaps between departments and specialists to handle every aspect of production with finesse.

Now, it’s time to communicate your value to recruiters, and that doesn’t just mean building a jaw-dropping  product manager resume . You’re not exactly pumped to write a cover letter for a product manager, but we’ll simplify the process with our 25 examples and free cover letter builder .

Product Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

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Block Format

Why this cover letter works

• Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
• To connect your skills and abilities to the company, visit its website, look through its blog, or try to find some outside articles about the company that will help you understand its vision and goals. 
• Based on the  product manager job description  and the fruits of your research, try to identify the company’s most pressing challenges and address

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Director of Product Management Cover Letter Example

• Including experiences as a lead production manager and a senior product manager sheds some light on your suitability for the advertised role. The message is clear: you’ve proven yourself in equally challenging positions and you’re ready to take on more responsibilities.

VP of Product Management Cover Letter Example

• The use of definite numbers here such as “improving delivery times by 23%” would work magic and get you close to the door. Look back to your past roles and choose metrics that paint you as a team leader and top performer.

Senior Product Manager Cover Letter Example

• If you research the company, you can uncover what they want in a senior product manager as well as their company objectives. This is potential material for a great intro!
• Connect with the company right away by  showing  your interest instead of stating it.
• Look at the senior product manager’s job description and your research to get a glimpse into the company’s obstacles and focal points so you can reference them. 

Assistant Product Manager Cover Letter Example

• Follow Raj’s assistant product manager cover letter script where he highlights his track record of successful product management and the ability to work with cross-functional teams. Ideally, position yourself as part of a solution that the company needs.

Junior Product Manager Cover Letter Example

• In this case, an elegant template would be a great choice. It allows you the room to include everything important without clutter. Keep each section separate under a specific title and ensure you highlight at least a section of a bullet point in each work experience.

Associate Product Manager Cover Letter Example

• Suppose you’re applying at a bank and love keeping up with the latest financial apps and industry breakthroughs. Go ahead and show how that interest equips you with an understanding of user and market needs, crucial to product management.

Product Manager No Experience Cover Letter Example

• And your product manager no experience cover letter’s conclusion? It should reiterate your interest in the role and set the stage for further conversation. And while you must contain your narration within one page, use white spaces for enhanced readability.

Entry-Level Product Manager Cover Letter Example

• Proceed to show why you would be a terrific hire for the position. Roles and achievements from your previous jobs would set you apart from the average applicants.

Product Manager Intern Cover Letter Example

• After grabbing the attention of the hiring manager, go further and detail your project experiences and set of  relevant skills that make you the ideal candidate the company is looking for.

Google Product Manager Cover Letter Example

• Your knack for innovation and ability to work in a high-pressure environment will help you carry the day. Deploy your  technical skills  to back your candidacy and leave no doubt that you’re the perfect fit for the open position.

Supply Chain Product Manager Cover Letter Example

• Proficiencies in Tableau, Google Analytics, SQL, and more are part of the success equation that can get you hired. Also, share past instances when your ability to lead teams was tested and proven.

Digital Product Manager Cover Letter Example

• Like Andrew, who worked at Salesforce and Wayfair before applying for a job at RedHat, naming your previous employers can be a way of saying that you’ve worked for companies with cultures and production demands similar to the prospective employer.

Product Launch Manager Cover Letter Example

• Recruiting teams don’t always have the time to read your entire piece. The earlier you state and back your case, the more chances of getting noticed from the onset.

Medical Product Manager Cover Letter Example

• As such, accompanying your medical product manager cover letter with one or two recommendations can make a huge difference. Most importantly, ensure such recommendations add value to your chances of landing the open position.

Product Development Manager Cover Letter Example

• However, don’t ignore what you say in the conclusion of your piece. Assert your eagerness to be part of the company’s team and let the hiring manager know you’re open to further conversation about the position.

IT Product Manager Cover Letter Example

• Your passion for IT products, and innovations, and thorough understanding of the behind-the-scenes of production processes would come in handy. All you have to do is pick and share past experiences that speak about your leadership and competencies in relevant tools.

Ecommerce Product Manager Cover Letter Example

• Notice how Dante introduces a clever twist of being a basketball camp counselor before transitioning to ecommerce? You see, as a camp counselor, he builds his critical thinking and teamwork skills which are also relevant in an ecommerce product manager cover letter.

Software Product Manager Cover Letter Example

• Show how you’ve championed the creation of customer-centric products and your role in supporting successful customer experiences. A satisfied customer means a successful company.

AI Product Manager Cover Letter Example

• Borrow a leaf from how Noor parades his IBM DSPC and AWS certifications for a role that would directly benefit from such and you will be among the top contenders for the role.

API Product Manager Cover Letter Example

• For instance, experiences of you leading a team to build an AI-driven platform and redesigning web applications to improve user experiences would make for great inclusions in your application.

Amazon Product Manager Cover Letter Example

• If your Amazon product manager cover letter can be as effective in connecting your past experiences to the requirements of the current job opening, you’ll be miles ahead of the competition.

Agile Product Manager Cover Letter Example

• A three-paragraph cover letter would be enough to state your case. Let the intro establish your credentials. Dedicate your second paragraph to positioning yourself as an irresistible candidate. In conclusion, remind the prospective employer of your massive potential that you’re ready to unleash once hired.

Game Product Manager Cover Letter Example

• Include numbers that show you saving costs, instances that paint the image of a terrific team leader, and product launches that are user-focused and within timelines. With that, you’ll have the attention of the hiring team.

Technical Product Manager Cover Letter Example

• Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature. 
• Seek out the company’s most important challenges by examining the product management job description and researching the company online. 

Senior Product Manager Resume

Need a resume for your senior product manager cover letter?

or download as PDF

The Life Cycle of Your Product Manager Cover Letter

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are!

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the  product manager job description , scanning for useful keywords that you can use in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

• For instance, what product life cycles have you overseen that relate to the job description?
• Do you have extensive experience working with a particular department they seek to improve?

Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece! 

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their  product manager resumes  but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

• Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value.
• Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description.
• Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it’ll take revision to pare down your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

Glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging.

The tone of your cover letter is also important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.”

On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes. 

Grow and Mature Your Product Manager Cover Letter with an Outline

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points. 

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.  

How to start a product manager cover letter

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.  

• Formatting:  Just as you must determine the  best resume format  to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address. 

Date:  Use the exact date you submit your application materials. 

• Formatting:  Write out the full date, e.g. January 12, 2023.

Tracy correctly wrote January 3, 2023, instead of 01/03/23. 

Inside address:  This is the address of the person you’re writing to: include their name, their company and position, and their address. 

• Formatting:  Put each part of the inside address on a new line. Double-space before typing your greeting.

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404 

Greeting:  Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

• Formatting:  Applying to work in a place that values individual creativity and innovation? A comma after the greeting may be best. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Dear Mr. Hoffman, Dear Mr. Lee:

How to write your product manager cover letter

Body:  Your product management cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

• Formatting:  The body of your product manager cover letter should be single-spaced although you’ll need to double-space between paragraphs.

Opening paragraph:  Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company. 

Bad:  HandStand is a great company. I have lots of skills that would do well there.

Why?  Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest? 

Good:  When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

Why?  Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3:  It’s time to substantiate your opening claims! How can you enhance this specific product management role? 

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme: 

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

Closing paragraph:  Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication. 

Bad:  My skills make me a good fit for your product manager role. Let me know if you need more info.

Why?  Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good:  My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why?  Tracy addresses the requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

How to end a product manager cover letter

Signature:  If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

• Formatting:  If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name. 

With sincere thanks,

Angie Jones

Enclosure(s):  This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

After your signature, you’ll include “Enclosure(s),” followed by the exact documents in order of appearance. 

• Formatting:  Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including.

Enclosures:  Resume Application

See, including this final section is literally easier than writing your own address. Include it, and automatically set yourself apart from other teachers vying for the same role. 

Next Phase of Your Product Management Job Hunt

Now, that you’ve got the tools to confidently wow principals and departmental heads with your teacher cover letter, have you considered the current state of your resume? Maybe you’ve already updated and polished it, and if that’s you, kudos to you—you’re ahead of the game! 

If you’re blowing out an exaggerated breath because you’ve relegated your resume to the nether regions of your mind, we get it. But teacher resumes are judged more harshly than most. Hiring teams don’t cut a lot of slack when they’re looking for talent who will teach their students to communicate, read, and write well.   

So, if it’s time to think seriously about re-writing or, let’s face it,  writing  your resume  from scratch, take a page from us (literally) and get inspired with our  free resume templates  and  teacher resume examples  like the one below.

Product Manager Resume

Need a resume to pair with your product manager cover letter?

Check out our tools, templates, and  resume writing tips  to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully. 

Zone in on the skills and tasks required of you in the job description, then match them up with your greatest achievements. Don’t clutter your cover letter with everything you’ve ever done—instead, mention instances of surpassing KPIs, meeting targets, and collaborating across many departments to manage a successful product launch.

It’s better if you focus on what makes you a valuable asset to the company you’re applying for. Discuss instances of you leading successful teams and how those skills can translate to product management in your new role. You can briefly touch on why you left your past company during the interview, but focus on the positives, such as seeking career growth.

The best way to make an impression is to show that you understand the role and the business well. Go the extra mile in your research and study the product manager job description as well as the company website. Show how its mission is important to you. For instance, you could say that its recent launch of an accessibility app closely aligns with both your professional and personal values.

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Home › Product Career › What Does a Product Manager Do? › Best Product Manager Cover Letter Examples and Templates

Best Product Manager Cover Letter Examples and Templates

Become a Certified Product Manager

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Whenever a candidate applies to a new job for a product manager position, they must signal their value  through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The  product manager resume  is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember,  product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both  their product development team  and their  business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore,  the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to  conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

• Heading, including your name and contact information
• The Hiring Manager’s name and title, and the company’s name and address
• Introductory paragraph
• Body paragraph(s)
• Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in  handling objections  from prospects.

The key thing to keep in mind is that you must  customize  your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a  B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first  prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our  resume guide  before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on  the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s  professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted  product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

• Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
• Make an attractive yet professional cover letter header.
• Prove you’re up for the position and explain why you want to be part of the company.
• Explain what you can deliver, provide an offer, and close with a professional sign-off.
• Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
• On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
• Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.

• Work on projects in a collaborative setting
• Take advantage of our flexible plans and community
• Get access to experts, templates, and exclusive events

Become a Certified Product Manager. Our Product Manager Certification Program teaches you the skills, strategies, and frameworks you need to tackle the challenges of product development and succeed in your role as a product leader.

Become a Certified Data Product Manager. The Data Product Manager Certification Course solves the core need of a PM by helping them gain data fluency.

Become a Certified Product Owner. Our Product Owner Certification Program equips you with the strategies, frameworks, techniques, and skills needed to tackle the challenges of one of the most in-demand roles in the tech industry head-on and come out on top.

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Cover Letter Examples Product Manager Cover Letter

Product Manager Cover Letter

Find all the tools you need to write the perfect product manager cover letter below. Either download our sample and fill in your details, or craft one using our builder.

Product Manager Resume & Related Cover Letters

Text format, product manager cover letter tips.

Proper cover letter formatting is essential for making your cover letter look professional and easy to read.

Product Manager Cover Letter Template (Text Format)

FIRST AND LAST NAME

Email: [email protected]

Phone: (123) 456-7891

Address: Street, City, State

LinkedIn: linkedin.com/in/yourprofile

[Today’s Date]

[Hiring Manager] [Company Address] [Company City, State xxxxx] [(xxx)-xxx-xxxx] [[email protected]]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

I am writing to apply for the product manager position at Central Bay Software. I have more than 8 years of experience working as a product manager for technology companies similar to yours where I have accumulated an extensive skillset. My professional expertise aligns perfectly with the goals of this position in your respected company.

My duties at CityTech include balancing an ever-changing product line while seeking to coordinate and connect the appropriate teams in order for product development to run as smoothly as possible. Central Bay Software would benefit from my skills in the following areas:

• Driving the determined solution cross the necessary development teams with good communication and leadership
• Understanding market requirements for current and future products
• Analyzing potential partner relationships for the product

I would be keen to learn more about your needs—I understand Central Bay is expanding its operations to increase production for its new product ranges, since it exceeded its sales targets last year by a substantial amount.

Given the chance, I would be a valuable asset for the next line of products being launched over the coming year. It would be a privilege to discuss your product manager position in more detail. I would be happy to come by whenever it is most convenient for you. Thank you for your time, and I am looking forward to hearing from you.

Product managers ensure success at all stages of the product life cycle. Someone who can bring a company’s product vision to life is invaluable to employers in all industries.

Prove you’re the perfect person for the job by highlighting your product management expertise in an outstanding cover letter.

Here are three tips on how to write a product manager cover letter to boost your chances of landing your dream job:

Highlight product manager skills

Product managers collaborate with various specialists from different departments like engineering and marketing to facilitate successful product launches.

Highlighting a good mix of hard and soft skills in your cover letter for a manager position shows employers you can handle a diverse set of responsibilities revolving around product development and execution.

Here are essential product manager skills to include in your cover letter:

• Problem-solving
• Critical thinking
• Decision-making
• Leadership skills
• Project management skills
• Creative thinking
• Attention to detail
• Communication skills
• People skills
• Google Drive and Microsoft Office (Word, Excel, Outlook)
• Project management software ( Microsoft Project , Microsoft Sharepoint , Confluence )
• Sales and marketing software ( Adobe Marketo Automation , Google AdWords )
• Customer relationship management software ( Oracle Eloqua , Salesforce )

Research the company

Knowing how to prioritize a company’s needs and those of their customers is critical for successful product managers. Showcase your ability to empathize and take initiative by researching the company first.

Once you’ve identified its needs, market yourself to it in your cover letter. It’s worth mentioning recent headlines if you can link them back to your skills. For instance, show them what you can offer by talking about how your skills in product strategy would benefit their next launch.

Open with a strong introduction

As a key player during the product planning and marketing phases, a great product manager knows how to think imaginatively.

So knowing how to start your cover letter in an attention-grabbing way means you’ll also know how to showcase your creativity to employers.

Here are some ways to craft a stronger PM cover letter introduction:

• Convey enthusiasm for the role — and especially the product. Show employers that you have the skills and passion to make the product a success.
• Talk about an impressive accomplishment that highlights the most in-demand skills for a product manager.
• Provide examples of your achievements and use numbers to back them up. Quantifying your skills helps employers visualize how you’ll fit in. For example, “reduced beta product bugs by 47%.”

Additionally, taking the time to craft an impressive cover letter introduction will help you stand out from other candidates with similar qualifications, because you’ll make a strong first impression. Detail your experiences further in your product manager resume to deliver a complete, cohesive job application.

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Product Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Product Manager Cover Letter

• Cover Letter Text Examples

When writing your product manager cover letter, demonstrate your ability to set product strategies that serve both customer needs and company goals. Express your interest in the hiring organization or its goods and services, and cite your relevant skills, such as resource allocation or stakeholder relations.

This guide will help you write a cover letter that gets you interviews for your next job as a product manager.

Product Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

A good product manager cover letter usually has five sections, outlined below. When possible, connect each section to your defining skills and the organization’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any basic contact details you have about your recipient. To set a clear focus, add the title product manager to your contact header. You can then modify your title to align with each job posting. For instance, you could use the title senior product manager if that’s closer to the role you’re after and still accurate to your experience.

(Note: Feel free to omit this section if you send your letter by email and your contact details are part of your email signature.)

David Taylor Product Manager | [email protected] | (123) 456-7890 | 123 Main St., New York, NY 12345

February 12, 2024

Celia Logan Senior Hiring Manager ABC Technologies (987) 654-3210 [email protected]

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear Mr. Smith,

Dear JDM Services Hiring Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with a quantified example of your success as a product manager and strategist. What’s a key way you’ve led product development to grow company revenue, penetrate markets, or meet new consumer needs? In the product manager cover letter example below, see how the “110%” figure stands out and gives an added layer of detail to the applicant’s first impression.

During the last financial quarter, I met and exceeded all of my revenue targets by 110%. I achieved this through a combination of hard work and listening to customers’ requirements.

4. Body paragraph(s)

Use the main section of your letter to explain why this product manager job or employer interests you. For example, maybe it centers on solutions for medical facilities, a sector in which you have plenty of experience. Or the company has a philosophy around product innovation that aligns with your own.

Following this explanation, cite a few more of your key achievements or qualifications, possibly as bullet points.

I see Oceanside Technical wants to increase its medical product line and push sales in the medical industry. The majority of the products that I worked with at Cutting Edge Technologies were aimed at the medical field, and I worked in custom designing solutions for hospitals.

I have three years of experience in product management, and in that time, I have:

• Collected data from over 200 clients to fuel new and innovative designs
• Expanded market share by representing the company at events and meetings
• Worked on six new product launches
• Increased revenue each quarter by remaining focused on the clients’ requirements

5. Call to action

Finally, request an interview for the position. Consider restating your ability to guide and develop successful products. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

I’d like to set up an interview to discuss how my experience and competencies make me a good fit for your team. Please contact me at your earliest convenience.

Best Regards,

William Harris

Product Manager Cover Letter Tips

1. highlight your main strengths.

As part of your body text, add a short list of bullet points to show your success in other key work areas for a product manager, like data analysis or cross-functional collaboration. Start each bullet point with a strong action verb. Specifically, use verbs that reflect the strategic nature of your role, like “Guided,” “Aligned,” “Coordinated,” or “Refocused.”

Some of my principal accomplishments include:

• Efficiently gathering information from various teams, analyzing the data, and succinctly summarizing the findings to be shared with stakeholders and management
• Coordinated project strategy and execution of products from concept to launch, including a top-selling product that generated over $9 million since 2018
• Recruited and developed a high-performing team of 11 market consultants to fill product gaps and promote the product

2. Keep it concise

Limit your cover letter to one page, or around 250 words. Resist the urge to tell your whole career story, even if you have an extensive background as a product manager. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.

3. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them as a product manager, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I see ABC Technologies is looking to expand its market share in the medical industry. I have over 16 years of experience overseeing the development of medical products from the initial idea conception to product delivery. In my current position at XYZ Design, I am directly involved in designing custom solutions for medical facilities, and I have a number of contacts in the industry.

Product Manager Text-Only Cover Letter Templates and Examples

Jason Smith Product Manager | [email protected] | (123) 456-7890 | 123 Main St., Miami, FL 12345

March 1, 2024

Jessica Taylor Senior Hiring Manager Oceanside Technical (987) 654-3210 [email protected]

Dear Ms. Taylor,

In my current role at Cutting Edge Technologies, I have exceeded all proposed targets and increased revenue by 38% in the last quarter. I achieved this with a mix of hard work and innovative techniques to improve customer satisfaction.

I believe that I would be a valuable addition to your team. Please feel free to contact me with an interview time and date that suits your schedule.

Kind regards,

Jason Smith

William Harris Product Manager | [email protected] | (123) 456-7890 | 22 Main St., Topeka, KS 09876

Brad Smith Hiring Manager JDM Services (987) 654-3210 [email protected]

Leading cross-functional teams to execute product development resulting in a yearly revenue increase of $1.2 million through increased engagement is one of my greatest achievements as a product manager. I am eager to bring that same level of success to JDM Services.

With eight years of experience, I am drawn to JDM Services’ high standards, commitment to lifelong learning, and reputation for autonomy for employees.

Dear Ms. Logan,

During my time at XYZ Design, I have:

• Collected valuable customer data to fuel new and cutting edge designs
• Represented the company at meetups and conventions
• Managed a portfolio worth about $15 million in annual revenue

I would like to set up an interview to discuss how my past experience can help ABC Technologies to meet its future goals. Please feel free to contact me with a time and date that suits your schedule.

David Taylor

Product Manager Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. Job postings today usually require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I make my cover letter stand out? -

By explaining why the specific employer, product set, or job opening interests you. These details distinguish the cover letter from your resume and other application materials. They also set you apart from the many applicants who send a boilerplate letter.

What should my cover letter's design look like? -

Your resume's. Carry over all of that document’s basic format settings , like font style, line spacing, and page margins. When you style your cover letter like your resume, you make your application more cohesive and memorable.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

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Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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how to become a product manager (2024 Guide)

How to Write a Product Manager Cover Letter

BrainStation’s Product Manager career guide is intended to help you take the first steps toward a lucrative career in product management. Read on for an overview of how to write a great Product Manager cover letter to help you get a job in product management, with sample cover letters and a template.

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What Are Product Manager Cover Letters?

Product Manager cover letters are brief but important documents that tell an employer why you are the best candidate for a Product Manager job. They detail who you are and what experience you have in product management.

Your cover letter should complement your resume (but not replicate it). In the cover letter, focus and expand on one or two of your most relevant product management successes. Articulate the value you could bring as a Product Manager.

Product Manager Cover Letters – a Step-by-Step Guide

Employers may receive hundreds of applications for Product Manager positions. To craft a Product Manager cover letter that stands out, keep these best practices in mind.

Do your research

Product Managers have excellent research skills, and you will want to put those to use when writing your cover letter. Learn more about the company’s work and values so you can tailor your cover letter to their needs.

Write a cover letter for each company

Each cover letter should highlight your most relevant skills and explain why you’re interested in the particular company. Avoid generic cover letters—a hiring manager may view it as a lack of interest.

Stick to a page

Your cover letter should fit on maximum one page . Make sure to highlight your most relevant experiences.

Choose a simple format

Stick with a clean, easy-to-read cover letter design. Your layout should not distract from the content.

Highlight skills and experiences

Your cover letter should expand upon the skills you list on your resume. Choose a few of your most relevant product management experiences. Then, describe your role/responsibilities and the outcomes. Explain how your background and experience would be an asset to the company. If you are new to product management and do not have as much work experience in your career, focus on transferable skills. Explain how your skills overlap with a Product Manager’s skill set.

Edit, proofread, and get feedback

Before you submit your cover letter, check—then double-check—for any spelling or grammar errors. Consider sending your cover letter to a peer or experienced Product Manager for feedback or suggestions.

Getting Started – What Is the Purpose of the Cover Letter?

Your cover letter should convince Hiring Managers to move you along in the hiring process for a Product Manager position. To do this, your cover letter needs to tell a great story and showcase how you can help the company. Put your communication skills in action and craft a compelling narrative about your experience and skills. Show employers that you’re the right fit. As you write your Product Manager cover letter, keep these questions in mind:

• Why are you the best candidate?
• Why are you interested in product management?
• Why do you want to work for this company?

How to Create an Outline for a Product Manager Cover Letter

Your Product Manager cover letter should follow this general structure:

• Heading, including your name and contact information
• The Hiring Manager’s name and title, and the company’s name and address
• Introductory paragraph
• Body paragraph(s)
• Closing paragraph

What to Include In Your Product Manager Cover Letter?

Your Product Manager cover letter should include a heading, short introduction, overview of your product management skills and experience, explanation of why you’re applying, and a brief conclusion.

Include your name, email address and phone number on your cover letter. You can also include your website/portfolio and LinkedIn page.

Include the full name and job title of the cover letter’s recipient. Refer to the job posting for this information. If the posting does not include a contact, find the name of the Hiring Manager through the company website or LinkedIn.

Introduction

Your introduction should be brief but engaging—it needs to capture the reader’s attention right away. Your cover letter should state the position you are applying for and why you would be a great Product Manager.

Relevant skills

Go through the job posting and identify the most important skills for the position. Highlight how you have the necessary skills to excel, and make sure to prove it with examples of past accomplishments.

Product management experience

Consider your most impressive accomplishments as a Product Manager. Your cover letter should highlight the impact you had and, where possible, back up your achievements with numbers and figures. If you have a product management certification , that is certainly worth mentioning.

Reasons for applying

Employers are looking for candidates with enthusiasm and interest in their company. Your cover letter should explain what excites you about the role—this may include the projects, industry, people or values.

Keep the ending short and to the point. Reiterate your skills and enthusiasm, and encourage the employer to contact you for an interview.

Product Manager Cover Letter Examples

Here are a few samples of a Product Manager cover letter that you can refer to as you begin writing.

Dear [Hiring Manager],

I’m excited to apply for the Product Manager position at XYZ Company. I have a passion for developing innovative technology and experience in coordinating the full product development lifecycle. With my skills and experience, I would be an excellent addition to the XYZ Company team.

At my current role at 123 Technologies, I am responsible for the strategic planning, research, analysis, QA testing and product launch of our company’s many products. I recently led the development of a delivery service app, which just hit 100,000 downloads. I am skilled in ensuring stakeholder buy-in and working with various teams to successfully launch products.

XYZ Company is building the type of technology that excites me as a Product Manager and a consumer. I am particularly enthusiastic about XYZ Company’s focus on mobile app development. As someone who has managed the development of more than 10 unique apps, I am confident I can bring the necessary insight and experience to your team.

I would be happy to discuss my qualifications in more detail. Please feel free to contact me to set up a time to chat. Thank you for your time and consideration.

Hello [Hiring Manager],

As a skilled Product Manager with more than 3 years of experience bringing products to market, I am eager to join XYZ Company in the role of Product Manager. Similar to XYZ Company, I am passionate about launching products that solve problems and meet customers’ needs.

I have delivered numerous successful products during my career as Product Manager at 123 Technology. For example, I co-led the launch of a new customer management software, and demonstrated strong collaboration skills through working with the design, engineering, marketing and sales departments. The software has led to a 99% customer satisfaction rate.

I admire XYZ Company’s commitment to innovation. Your most recent work with City Services was particularly inspiring. I look forward to bringing my passion and expertise in research, planning and design to help XYZ Company continue to grow.

I am eager to discuss how my skills can contribute to XYZ Company’s future. I have included my resume with my application. Thank you for your time.

Best regards,

Product Manager Cover Letter Template

[Full Name] [Phone Number] [Email] [Website, LinkedIn]

[Hiring Manager’s Name] [Hiring Manager’s Job Title] [Company Name] [Company Address]

Dear  [Hiring Manager Name] ,

I am excited to join  [company]  as a  [job title] . I have experience in [list experiences], and I am skilled in  [list skills] . I would be a great match for this position.

As the  [current/past job]  at  [current/previous company] , I am responsible for  [list main responsibilities] . During my time there, I  [discuss major accomplishments as a Product Mananger] .

I am particularly inspired by  [discuss one of the company’s projects or values] . I am applying for the  [job title]  position because  [reasons you are excited about the company] . I look forward to bringing my expertise in  [list skills that are relevant to the position] .

I have attached my resume, with more information on my skills, education and work experiences. Please feel free to contact me at  [contact information] . Thank you for your consideration. I look forward to hearing from you.

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Resume Worded   |  Career Strategy

14 product manager cover letters.

Approved by real hiring managers, these Product Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Product Manager
• Senior Product Manager
• Associate Product Manager
• Senior Product Manager - Growth
• Alternative introductions for your cover letter
• Product Manager resume examples

Product Manager Cover Letter Example

Why this cover letter works in 2024, impactful accomplishment.

This cover letter quickly establishes the candidate's ability to deliver results by sharing a specific accomplishment that demonstrates their skills as a Product Manager. It's important to include quantifiable results to make your achievements stand out.

Process Improvement

By sharing the Agile process implementation, the candidate showcases their ability to improve efficiency in product development. This is a valuable skill to highlight, as it demonstrates an understanding of the importance of time-to-market in a competitive industry.

Passion for the Industry

The candidate's excitement about working on products with global impact shows genuine passion for the role and the company. This helps the hiring manager see that the candidate truly cares about the position and is not just applying to any company.

Conversational Closing

Ending the cover letter with a conversational closing, like a thank you, keeps the tone friendly and approachable. It's a simple yet effective way to express gratitude and leave a positive impression on the reader.

Personal Connection to the Company

By sharing your personal connection to the company - in this case, fond childhood memories associated with Nintendo, you are showing a genuine passion for the brand. This isn't just another job for you, it's a chance to contribute to something you care about, which can be a powerful motivator.

Highlight Quantifiable Achievements

You'll do well to point out your track record of success. The fact you led a project that increased user engagement by 30% in just three months? That's not just impressive, it's concrete proof of your ability to deliver. Show them you're not just about big ideas, but also about results. Remember, numbers speak louder than words.

Showcase Leadership Skills

Leading a cross-functional team to significantly improve a system? That's pretty impressive. It's not just about the technical stuff, it's about your ability to manage and inspire a team to achieve a common goal. Employers love leaders who can deliver, so don't hold back in showcasing your leadership abilities.

Express Genuine Excitement

It's clear you're genuinely excited about this position and it's not just another job. You've done your research and you know exactly why this role at this company is a perfect fit for you. Translating that enthusiasm into your cover letter makes you seem authentic, eager, and ready to hit the ground running.

Emphasize Industry Passion

Your excitement to work with the best in the industry tells me that you're passionate about this field. You're not just looking for a job, you're looking for an opportunity to grow, learn and make a meaningful impact. This passion and drive can be infectious, it's what sets apart good candidates from the great ones.

End with an Actionable Next Step

You've made it clear you're interested in the role and company and you're looking forward to a possible discussion. Closing the letter with this positive and proactive note shows you're keen on taking this conversation forward. It's always important to leave the ball in their court, but with an eager invite for them to serve.

Connect your passion with the company's mission

Showing that your personal values align with the company's goals makes your interest genuine. This approach demonstrates you're not just looking for any job, but you're invested in what Asana stands for. It's a powerful way to start your cover letter.

Highlight quantifiable achievements

Mentioning specific numbers, like increasing user engagement by 30%, provides clear evidence of your ability to deliver results. It tells me, as a hiring manager, that you understand the importance of measurable outcomes in a product manager role.

Link your experience to the company's needs

By relating your past successes to what you can do for Asana, you're making it easy for me to see how you'd fit into our team. It's about showing, not just telling, that you're the right match for the position.

Express your enthusiasm for future projects

Your excitement about specific features like AI-powered intelligent automation at Asana suggests that you're already thinking about how you can contribute. It highlights your proactive attitude and eagerness to get involved with our ongoing projects.

Close with a strong call to action

Ending your letter by expressing your desire to bring your skills to Asana reinforces your interest in the role. It leaves me with a positive impression of your enthusiasm and readiness to contribute to our team.

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Personal use makes a strong starting point

Begin with your experience as a user of their product. This personal touch demonstrates a deeper understanding and appreciation of the product's value.

Detail your cross-functional leadership

Discuss your skill in leading diverse teams to bring new products to life. This showcases your ability to manage and inspire a team towards a common goal.

Align with the company mission

Connect your work experience to the company's mission. This shows that your personal and professional values match the company's goals.

Bring a data-driven mentality to product management

Highlight your approach to using data for decision-making. Mentioning specific improvements achieved through this method demonstrates your ability to use insights for product enhancement.

Show enthusiasm for the team and mission

Conclude with a strong statement of excitement about contributing to the team and mission. It's a positive note that emphasizes your commitment and passion for the role.

Connect with the company's mission

When you mention you share the same beliefs as the company, it shows you understand and value what they stand for. This makes you seem like a good fit for their culture.

Detail your relevant achievements

Talking about your past projects and their successful outcomes proves you have the skills needed for the job. It's good to show exact results, like improving engagement or reducing churn, because it makes your capabilities clear.

Express enthusiasm for the role

Showing excitement about the job and how it aligns with your passions makes you stand out. It suggests you will be motivated and committed if hired.

End with a polite thank you

Closing your letter by thanking the reader for considering your application is polite and professional. It leaves a good final impression.

Senior Product Manager Cover Letter Example

Demonstrate leadership and impact.

Leading a cross-functional team to launch a successful app is no small feat. When you share the impact of your work, including hard numbers like a 30% increase in user base, it gives me a clear picture of what you're capable of in a leadership role. This level of detail helps me see how you could bring similar success to our team.

Demonstrate Ability To Innovate

Developing a tool that significantly increased customer retention rates? That's not just a win, it's a game changer. Showing that you can innovate and produce tangible results is a surefire way to grab an employer's attention. So don't shy away from sharing your big wins.

Highlight Impact on Revenue

When you mention how your AI-driven recommendation system significantly boosted cross-sell opportunities, it tells me you're not just technically proficient, but you understand the business side of things too. Being able to contribute to boosting a company's bottom line is a highly attractive trait, so don't forget to highlight similar achievements.

Align Professional Philosophy With Company Culture

By recognizing Amazon's commitment to experimentation and innovation, you're showing that you align with their corporate culture and values. This tells me you have a strong understanding of what the company stands for, and you're ready to contribute to that culture.

Express Interest in Company's Mission

Expressing excitement about the company's mission shows you've done your homework and you're not just interested in the role, but the company as a whole. Employers love candidates who show a deep understanding and appreciation for their mission, so this is a huge plus.

Extend Appreciation and Interest in Further Discussion

Ending your letter with appreciation for their time and consideration, along with an eagerness to discuss your qualifications further, strikes a balance between being respectful and assertive. This is a great way to wrap up your letter, leaving a positive impression and opening the door to future conversations.

Showing that you admire the company's work helps us see that you really want to be part of our team and not just any team.

Share your achievements in product management

Telling us about the successful projects you've led makes it easier to see how you could help our company.

Highlight your strategic product vision

When you talk about leading a major overhaul, it shows you can handle big challenges and make tough decisions.

Express eagerness to contribute your skills

It's good to hear when someone is excited to bring their skills to our team. It tells us you're ready to jump in and make a difference.

Show genuine interest in the company's impact

Emphasizing your passion for our product and its global impact shows us that your values align with ours, making you a potentially great fit.

Show your senior product manager industry awareness

Detailing your knowledge of the company's evolution not only shows you've done your homework but demonstrates a genuine interest in their journey. This creates a strong first impression.

Highlight your product management achievements

Mentioning specific successes, like revenue growth or user engagement improvement, showcases your effectiveness in past roles. It gives tangible proof of your ability to drive results.

Connect your experience to the company's goals

Expressing excitement about contributing to the company’s mission with your skills illustrates how you can help them progress. It aligns your expertise with their needs.

End with gratitude and forward-thinking

Closing your cover letter by thanking the hiring manager for their consideration, paired with eagerness for an interview, is polite and professional. It leaves a positive, lasting impression.

Associate Product Manager Cover Letter Example

Share your personal connection to the product.

Beginning with a personal anecdote about how you've used Notion shows you're not just familiar with the product but also a fan. This personal touch makes your application more memorable and highlights your genuine interest in the company.

Demonstrate your practical experience

Discussing your hands-on experience with user interviews and data analysis gives me confidence in your ability to perform the essential duties of an associate product manager. It's impressive when you can show how your efforts led to a 25% increase in feature adoption.

Match your skills with job requirements

Asserting that your experience and passion for productivity tools make you a strong candidate directly addresses what hiring managers are looking for. It's a strategic move to align your qualifications with the job's needs right from the start.

End on a note of enthusiasm and potential contribution

Your closing statement is not just courteous but also reiterates your eagerness to contribute to Notion's success. It signals your readiness to be an active participant in shaping the future of productivity, which is exactly what we want in a candidate.

Keep your closing professional and optimistic

Signing off respectfully and with optimism shows your professionalism and leaves a lasting, positive impression. It's the kind of closing that makes me, as a recruiter, eager to learn more about you and how you might fit into our team.

Illustrate alignment with the company's mission

Starting your letter with excitement about the job and how the company's mission resonates with you helps us feel your enthusiasm and see the potential value match.

Demonstrate early product development success

Even as someone new to the field, showing us your contributions to projects with quantifiable outcomes helps us understand your capabilities.

Showcase entrepreneurial and technical skills

Discussing a project you started on your own indicates you have the initiative and diverse skill set that can be valuable in a product management role.

Express admiration for the company's vision

Your excitement about our vision reassures us that you're someone who could thrive in our culture and contribute to our goals.

Convey eagerness for the opportunity to grow

Mentioning your forward-looking attitude towards learning and contributing shows us you're someone who seeks to grow and help the company evolve.

Share a personal product experience

Telling a story about how a product changed your way of working is powerful. It shows you have direct experience with what the company makes and that you're a true user and believer in their solutions.

Highlight project impact

Demonstrating how your work directly improved user satisfaction and feature adoption with specific percentages makes your contribution tangible and impressive. It's exactly the kind of result-driven mindset companies look for in an associate product manager.

Show eagerness to contribute

Communicating your excitement to bring your expertise to the team, along with a readiness to learn and grow, showcases both humility and ambition. It makes you an attractive candidate who is eager to add value and evolve.

Express gratitude for consideration

Acknowledging the time taken to review your application is courteous and respectful. It's a positive note to end on, reinforcing your professional demeanor.

Senior Product Manager - Growth Cover Letter Example

Connect personally with the company.

Start by sharing a genuine connection you have with the company's mission. This shows you are not just looking for any job, but are specifically interested in what they do.

Show your product manager impact

Tell about a successful project you led. Include clear results like increased user activation or reduced time. This proves you can make a big difference.

Highlight teamwork in product growth

Explain how you work with others to achieve goals. Sharing specific examples of collaboration shows you are a team player who values working together for success.

Express excitement for future projects

Share specific areas you are excited to work on. This shows you have thought about how you can contribute and are eager to help the company grow.

Close with gratitude and vision

End by thanking them for considering you and restate your desire to contribute. This wraps up your letter on a positive note, leaving a lasting impression.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Product Manager Roles

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

• Cover Letter Examples

How to Write a Product Manager Cover Letter: Examples + Tips

See a pitch-perfect product manager cover letter example that passes the quality assurance test flawlessly. With a letter like that, your new job is just around the corner.

So you’re ready to roll up your sleeves and join a new company. Whether you want to work for a startup or a mature business, you’ve probably written a great product manager resume to win the interview.

But that's not enough. There's one more thing you need to pass the quality check. And that's a product manager cover letter. Not sure how to make one? We'll teach you.

In this article:

• Two product manager cover letter examples: a mid-level one, and a cover letter for entry-level positions.
• How to write a cover letter for a product manager that gets interviews, including formatting tips.
• Ready-made product manager cover letter templates, where you can fill in the blanks with your own information.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.

Create your cover letter now

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If you're exploring different careers, see these:

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For starters, see these two great cover letter examples:

Product Manager Cover Letter Samples

Say hello to Terrell, who is applying for the position of Product Manager at a company that is looking for someone experienced in customer research and managing product lifecycle. 

Terrell has done all that and more... He’s had fabulous results, which he skillfully demonstrated in his product manager cover letter:

Product Manager Cover Letter Example: Experienced Candidate

Terrell Ritch

Product Manager

1592 Chicago Avenue

Fresno, CA 93721

559-503-2772

[email protected]

linkedin.com/in/t-ritch91

Fresno, July 2, 2021 

Robert Adler

Head of Innovation Team

Snow Buffalo

697 Melm Street

Fresno, CA 93215

Dear Mr. Adler, 

I read your advertisement for a product manager with great interest, and I am ready to take my career to the next level at Snow Buffalo. With more than 7 years of experience as a Product Manager in the ski & snowboard industry, I am adept in customer research, managing product lifecycle and skillfully leading cross-functional teams to bring to market products on time, on budget and at the highest possible and best-in-class quality standards. 

At Colder I worked closely with program management, marketing, sales, legal, and creative teams on product assets and campaigns and was accountable for over $175M in product revenue. Worked with designers and buyers on development of 11 new snowboard and ski lines from concept to finish product. Moreover, I have a sophisticated understanding of customer needs that helped me create strategies that drove consumers looking for the new product. This resulted in a 34% yearly increase of revenue from e-commerce alone.

Given the opportunity, I believe that I would achieve the same magnificent results for Snow Buffalo. I also truly admire your company’s commitment to diversity and would feel privileged to be a member of the team.

I would love to discuss these results and the many others I can offer you in a meeting. Please contact me at your earliest convenience. 

Kind regards,

[email protected]

Terrell is obviously no layman. But not all applicants are that seasoned.

So, what if you’re applying with an entry-level cover letter ?  Well, there are ways that you could leverage your experience, whether academic or professional, to start a new career. Here’s how Julia did it:

Entry-Level Product Manager Cover Letter Example

Julia Rhodes

Retail Product Manager

472 Emeral Dreams Drive

Burr Ridge, IL 60527

815-324-1711

[email protected]

linkedin.com/in/julia.rhode

Burr Ridge, July 12, 2020

Margie Harrell

Head of Product & Design

1374 Braxton Street

Compton, IL 61318

Dear Mrs. Harrell, 

I was very excited to find your advertisement for an entry-level product manager. I strongly believe that my experience working in administrative and retail positions, as well as my education, align well with the qualification you are seeking at Canzare. 

As a recent Management graduate of UIC, I have a significant background in product management theory and skills development. During my time as a student, I have also worked part-time as a sales associate and as an administrative assistant. As a retail specialist at Mighton I acquired hands-on experience in merchandise displays and retail operations, as well as team collaboration and leadership. I have achieved the company goal of 100% customer satisfaction monthly through courteous attention to detail and problem-solving on a one-to-one basis. Managed to increase sales by 23% within a month. After 3 years, I was promoted to work at Mighton’s corporate office as an administrative assistant, where I planned and coordinated logistics and materials for board meetings, committee meetings and staff events. My duties also included assisting the product manager with product knowledge and maintaining shipment schedules of the company's merchandise. Assisted in developing the 2014 and 2015 product roadmap for the winter and spring outdoor wear lines, which sold over 1M units altogether.

I am very enthusiastic about the chance to work at Canzare, as I admire the company’s customer-centric commitment to its Value, Transparency and Sustainability. I’m confident that I would make meaningful contributions to the position and bring your team results that you are expecting.

Could we schedule a meeting or phone call to discuss my qualifications? 

See? With this kind of cover letter, Julia can definitely be expecting an invitation for an interview.

Now it’s your turn to write the perfect cover letter to go with your product manager resume , and just below you will learn how to write a cover letter that does the job:

How to Write a Product Manager Cover Letter

Follow these cover letter writing tips , and you’ll be way ahead of the game:

1. Format Your Product Manager Cover Letter Well

Think of your cover letter as an PRD that defines the product's purpose, features, functionality, and behavior. Your cover letter does the same thing for you. It represents your personality and your enthusiasm for the job.

So—It should be easy to read and understand. The easiest way to write a cover letter that’s sure to get you a callback is to follow the formatting rules.

Here’s a full spec for a product manager cover letter format :

• Use a clean font that’s consistent with your resume font .
• Set your margins at 1 inch and use 1.15 spacing.
• Left-align all parts of your cover letter without using justification.
• Stick to 1 page when it comes to the cover letter length .

Expert Hint: You can use ready-made Google Docs cover letter templates or MS Word cover letter templates if you don’t feel like playing around with formatting.

2. Start With a Professional Cover Letter Header That Includes All Your Details

Let’s start off easy: Copy your resume heading to the top left-hand side of your cover letter. Adding your high-quality LinkedIn profile is also a great way to offer extra details. 

Right below your contact information, put the city and date and, beneath that—the details of the person you are addressing your cover letter to.

Associate Product Manager Cover Letter: Header

[ Your Full Name]

[ Your Job Title ] (Optional)

[ Address ]

[ Phone Number ]

[ Email Address ]

[ LinkedIn Profile ] (Optional)

[ City and Date ]

[ Hiring Manager’s Full Name ]

[ Hiring Manager’s Position ]

[ Company Name ]

[ Company Street Address ]

[ City and Zip Code ]

Extra Hint:  Are cover letters really necessary? Actually, research confirms that 56% of employers prefer applications with a cover letter, so including one might definitely increase your chances of getting hired.  

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

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Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

3. Introduce Yourself and Refer to the Job Title

Here’s a tip:  The first step in your Go-to-Market Strategy is… using the hiring manager’s name. Surprised? Well, not making your cover letter appear generic , but more personal, is the first rule to significantly reducing recruiter churn.

However, if you don’t know the name of the person you’re addressing your product manager cover letter to, or if you’re not sure of their gender—always start your cover letter with “Dear Hiring Manager”. Studies have shown that this is the most preferred salutation. 

Next, introduce yourself and identify the position you are applying for. Make sure to show off one of your most important career accomplishments as well.

Make your cover letter for a product manager short, sweet, and to the point.

Here’s a template for you to use:

Cover Letter Template Product Manager: Introduction

Dear  [Hiring Manager’s Name] ,

As a product manager with  [X] + years of experience and a proven track record in  [Achievement 1 with metric] , I am very excited to finally meet a challenge that is right for me, that being the open position of Product Manager at  [Target Employer Name] . I believe I am ready to  [achieve something important to the employer] .

When talking about your professional accomplishments , always use metrics. Cold, hard facts are definitely more convincing than generalities.

4. Talk Up Your Product Manager Skills and Make Them the Reason to Hire You

This part right here is the most important section of your product manager cover letter. Your value proposition. In order for hiring managers to determine whether you're the best candidate for the job, you must link your past achievements with the job description.

Jot down the most important requirements and responsibilities listed in the job ad. Think about what professional skills you have that proved to be successful for you in the past. 

Just like this:

Sample Cover Letter for a Product Manager: Motivation Paragraph

Your job posting calls for a   [Position Name]   with experience in   [refer to the requirements of the job] . As a   [Previous Position Title]   at  [Name of Your Most Recent Company] , I have excelled at   [responsibilities, duties, or projects you’ve successfully completed, supported by metrics, if possible] . I believe converting those key skills into success for   [Target Company Name]   would just be a matter of time.

Expert Hint: If you are writing a cover letter with no experience , you may want to talk more about your education and professional certifications . A Bachelor’s degree may be enough to kick-start your career in product management, but certifications will get you noticed . 

5. Express Your Enthusiasm for That Product Manager Job

In order to make employers understand your LTV, you must prove to them that you have done your research and mention something that you admire about them. Companies that are hiring are looking for someone who not only fits the position, but the company culture, values and mission as well. And that must be reflected in your product manager cover letter.

Shower them with compliments and give them a reason to reach out to you.

Product Manager Cover Letter Example: Last Paragraph

I find it exciting that at  [Target Company Name] , you are all about   [values/way of working/something you genuinely admire about the company] . This reflects my personal approach, which is why I believe working at   [Target Company Name]  would be the ideal opportunity for me to grow while providing world-class results. 

Now that ought to make your job hunt successful.

6. Ask Them for the Interview

In your product manager cover letter, you want to give off a vibe of a person who’s what they want. So, d on’t be shy and request a meeting.

How? Reiterate your best skills and emphasize your personal value. 

Use this sample for your cover letter closing :

Associate Product Manager Cover Letter

When can we schedule a call or a meeting to discuss how my  [your most relevant skill/their most important requirement]  experience can help   [Target Company Name]  achieve  [something important to this company] ?

Best regards,

[Digital Copy of Your Handwritten Signature]

[Your Full Name]

[Phone Number]

[Email Address]

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Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

Here's how to write a cover letter for product management jobs:

• Format your product manager cover letter to make it look like a business letter.
• Find out who to address the cover letter to and use that person’s name in the salutation.
• Tell them which position you are applying for in the introduction paragraph.
• List your proudest accomplishments in the middle paragraph, and support them with numbers.
• Show them why you want to work for them.
• End your product manager cover letter by asking for an interview.

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Product Manager Cover Letter Example

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Start your Product Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role and company. Highlight your key achievements and how your skills align with the job description. For example, "Dear [Hiring Manager's Name], I am currently a Product Manager at [Current Company], where I have successfully launched three products in the past year, resulting in a 20% increase in revenue. I am excited about the opportunity to bring my unique blend of technical expertise and leadership skills to [Company Name] as a Product Manager." This approach shows that you've done your research, you're enthusiastic about the role, and you have a proven track record of success.

The best way for Product Managers to end a cover letter is by summarizing their interest in the role and the unique value they bring. They should reiterate their key skills, experiences, or achievements that align with the job requirements. It's also important to express enthusiasm for the opportunity and the company's mission or products. A call to action, such as a request for an interview or a discussion, can also be included. For example, "I am excited about the possibility of bringing my unique blend of product management skills and experience to your team and would love the opportunity to further discuss how I can contribute to your company's success." This approach leaves a strong, positive impression and shows initiative.

Product Managers should include the following elements in their cover letter: 1. Introduction: Start with a brief introduction about yourself and your current role. Mention the position you are applying for and where you found the job listing. 2. Relevant Experience: Highlight your relevant experience in product management. Discuss the products you have managed, the teams you have led, and the success you have achieved. Use specific examples and numbers to illustrate your achievements. 3. Skills and Expertise: Discuss the skills and expertise that make you a good fit for the role. This could include technical skills, leadership abilities, knowledge of product lifecycle management, ability to conduct market research, and understanding of user experience design. 4. Understanding of the Company's Product: Show that you have researched the company and understand its products. Discuss how your skills and experience can benefit the company's product development process. 5. Problem-Solving Abilities: Product management often involves solving complex problems. Provide examples of how you have used your problem-solving skills in previous roles. 6. Enthusiasm for the Role: Express your enthusiasm for the role and the company. Explain why you are interested in the position and how it aligns with your career goals. 7. Closing: In your closing paragraph, thank the hiring manager for considering your application. Express your eagerness to discuss your qualifications further in an interview. Remember, the cover letter should not just repeat your resume. It should provide additional insights into your skills and experiences, and show why you would be a great fit for the role.

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Home / Cover Letter Examples / Product Manager Cover Letter Sample

Product Manager Cover Letter Sample and Tips from HR Pros

When applying for a new job as a product manager, you will need a powerful resume. However, this is not always enough. Today, a lot of hiring managers also expect to see a strong cover letter as part of your job application. This way, they can learn what has motivated you to apply for a job with their company and evaluate your commitment and interest in the job.

Writing a good cover letter is not always easy — but we are here to help.

In this article, we will share with you some of the best practices for writing a cover letter, what your cover letter should include and also provide a sample product manager cover letter that you can use as a base for when writing your own cover letter.

Here’s what we’ll look into:

• What is a cover letter and why do you need it
• What to include in your cover letter
• Tips for writing a strong cover letter that will make a good impression on your potential employer
• A product manager cover letter example that you can use to create your own cover letter

Let’s get started.

For tips on how to write a powerful product manager resume, check out Product Manager Resume Sample and Tips from HR Pros .

Why do you need a cover letter?

As we’ve mentioned above, a cover letter is a great opportunity to provide some extra information to the hiring manager that might help them choose you for the position.

A cover letter should explain your motivation for applying for the job and why you are the best candidate. It shouldn’t repeat the information you have in your resume but rather emphasize it. You can pick your most notable skills and achievements and highlight them in your cover letter by explaining how they will be useful in the job you are applying for.

In short, a cover letter provides extra space for making your case and convincing the hiring manager to choose you.

What to include in a cover letter?

It’s essential that you tailor your cover letter to the position you are applying for. However, there are several sections that are general must-haves for most cover letters. Let’s take a quick look.

Cover letter header

At the top of your cover letter, add your contact information. This includes your name, professional credentials, phone number and email. Adding an address is optional.

It’s also a good idea to add links to your professional social media, website or portfolio — if you have them.

Cover letter greeting

Just like any other letter, start your cover letter with a greeting. It’s best if you can address the hiring manager by name. If you don’t know their name, try finding it out. You can check the company’s website or social media for the name of the person responsible for the hiring process. If you still can’t find it, consider calling the reception and asking for the name of the HR manager.

If you didn’t succeed in finding the name, you can start the letter with something like “Dear Hiring Team” or “Dear Hiring Manager”. It’s best to avoid “To whom it may concern” as this form of address is considered to be outdated.

Cover letter introduction

The introduction of your cover letter, its first paragraph, should get the HR manager interested in reading the rest of your letter. Here, you can explain your motivation for applying for the job or mention your most relevant skills and qualifications.

Cover letter middle paragraphs

After a powerful introduction, go on to elaborate on what value you can bring to the company. Emphasize that the skill set you already have aligns perfectly with what the hiring manager is looking for.

In the next paragraph or two, try to illustrate that you are familiar with the responsibilities and challenges that the position holds. Explain that you are well-prepared to handle them. It’s great if you could provide examples from your previous employment that demonstrate the necessary skills.

Try not to use vague language and abstract phrases. Instead, focus on giving specific examples, numbers and references to show why you are the right person for the job.

This section of your cover letter shouldn’t be too long. Keep to just two or three paragraphs. Focus on the most important points and get rid of any generalities.

Cover letter conclusion and sign-off

You should end your cover letter with a call to action. This can be a note on when you will be ready to start the new job. Or, you can say that you will be waiting for feedback on your application. You can also thank the hiring manager for their time.

Cover letter signature

For your cover letter signature, you can repeat the same information you’ve used in the header. Or, you can add an additional way to contact you.

Tips for writing a product manager cover letter

There are several best practices that you should keep to when writing your cover letter.

• First, as we’ve mentioned above, do not repeat the same information you have in your resume in your cover letter. Use the cover letter to highlight and emphasize your most valued skills.
• Second, do not send the same cover letter to multiple potential employers. Your cover letter should be a tailored statement of interest for a specific position in a specific company. “Mass-producing” cover letters can work strongly against you.
• And third, keep your cover letter short and to the point. Avoid using vague language and generalities. Mention as many specifics as you can and back up your achievements and skills by examples and numbers.

Product manager cover letter example

Summing things up

Here are some key takeaways from today’s article.

• A clever letter is an important part of your cover letter and shouldn’t be omitted.
• Make sure your cover letter has these elements: your contact information, greeting, main body where you emphasize why you are the best choice for the job, a call to action and a sign-off.
• Add a link to your professional social media to give the employer an extra chance to get to know you better.
• Tailor your cover letter to the job you are applying for and make sure it reflects what the hiring company is looking for.

Learn more about how to write a cover letter .

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• information technology
• product manager

Product Manager Cover Letter Examples

Product Managers generally work in the field of technology and are responsible for managing the process of bringing digital products, such as websites and software, to market. This role is often described as being at the intersection of a company’s business and technical teams.

Your cover letter is the opportunity to show the hiring manager that you can be a great fit for the position. To craft a successful cover letter, it is therefore essential to think about how you match the qualifications of the job. Try to explain how your prior experience, skills, or interests would allow you to fulfill the specific criteria of the job description.

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More Product Manager Cover Letter Examples

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Find More Information Technology Cover Letter Examples

See more information technology cover letter examples

Free Product Manager cover letter example

Dear Ms. Carolina Richards:

I am applying for the role of Product Manager on your Content Platform Engineering team. I am currently a Product Manager at Sling Media where I manage a video streaming ecosystem. I excel at working in an environment where I’m faced with significant engineering challenges such as managing accelerated infrastructure growth and dealing with catastrophic loadspikes (3000x). I have experience leading a team to assure all stakeholders needs (both internal and external) are addressed when building out projects, and have extensive experience building out portals for internal and external users to manage integrations on a global scale.

My qualifications include:

Masters in Computer Science & certified in Business Application development

Expert in Agile methodology (Scrum & Kanban)

Experience defining product requirements, roadmaps and long term strategies which satisfy company requirements as well as client asks

Coordinated global teams to achieve product releases

Built crowd sourcing tools as well as secure portals & APIs

I would welcome the opportunity to speak to you about how I can contribute to your organization.

Best regards,

Jessica Morrison

Include These Product Manager Skills

• Passion for product strategy and user experience
• Strong communication skills and team orientation
• Experience with data analytics
• Ability to lead cross-functional teams

Information Technology Resume Examples

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A professional cover letter is the first step toward your new job!

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How to Write a Product Manager Cover Letter (With Template)

In this article, we'll cover:

Product Manager Cover Letter Examples

How to write a cover letter for a product manager job, tips for writing a product manager cover letter, product manager cover letter template.

Writing a product manager cover letter can be a challenging task. Product management is a vital part of a successful company, and a competitive role to break into.  

Product managers follow the life of their product and therefore have a variety of high-level responsibilities, like overseeing development, planning launch strategies, and supervising user experience. 

Since they wear many hats and their position is essential to a product’s success, companies look carefully at product manager cover letters when they are hiring.  

One of the best ways to get noticed and ensure an interview is with a good product manager cover letter. If you are applying for product manager positions, you are likely up against other talented and experienced candidates. You can use a product manager cover letter to elaborate on the skills and experience in your resume and show a little bit of personality. Using a product management cover letter to put your best foot forward will help you cut through the noise and get the attention of the hiring committee. 

Companies look for specific qualities and skills from their PMs, and it might be hard to anticipate which of those skills to include in a product manager cover letter. Use the following product manager cover letter examples to help you get started. 

✉️ Cover Letter for Product Management Internship

Internships are a great way to get your foot in the door of a company, especially if you lack direct PM experience. Use this product manager cover letter sample to help guide your writing process. 

Jared Simmons  [email protected] 222-222-2222

April 4, 2022

Alice Karim Hiring Supervisor Serious Software

Dear Mrs. Karim, 

I’m writing to apply for the product manager intern position at Serious Software. I am a fast learner with strong technical skills and relevant experience as a computer science camp leader. My interpersonal skills and attention to detail make me a strong candidate for this position. 

Over the last two years, my responsibilities at Camp Teen Computer have included managing a large team of camp attendants and balancing the needs of my supervisors and wards. I planned and executed daily activities in addition to instructing the camp attendants on a range of subjects, including programming language and software engineering. My technical and interpersonal skills smoothly transfer to the product manager intern role. 

I understand your software production needs are changing this coming year, and I’m confident I would be an asset to your product management team. I would be happy to discuss my skills and experience further. 

I look forward to hearing from you. 

Kind Regards,  Jared Simmons. 

✉️ Entry Level Product Manager Cover Letter

If you are struggling to write a product manager cover letter with no experience, you might have to be creative about your skills or work history. Use this entry level product manager cover letter sample to get started.

Alice Karim Hiring Supervisor Better Sports Gear

I’m excited by the opportunity to join Better Sports Gear as a Product Manager. I have applicable experience in retail management, and I am skilled in interpersonal communication. My combination of skills and experience make me a strong applicant for the product manager role. 

In my last position as a floor manager of Sports and Shoes, I was responsible for supervising a team of ten people and ensuring a smooth customer experience. I became an expert in retail trends in athletic equipment and was able to streamline our product ordering process at my store. These experiences directly relate to the product manager role. 

As a long-time user of your brand, I’m thrilled at the prospect of bringing my skills and expertise to the Better Sports Gear Team. Please contact me if you have any questions, I’m happy to meet and expand on my skills further. 

Thank you for your time. 

Kindly,  Jared Simmons

✉️ Senior Product Manager Cover Letter

If you are writing a senior product management cover letter, you likely have some experience to highlight that makes you a strong candidate. Use this product manager cover letter example to guide you as you begin writing. 

Alice Karim Hiring Supervisor New App Development

I’m writing to apply for the Senior Product Manager position at New App Development. I have a degree in software engineering and 4 years of relevant experience as an associate product manager. I’m confident my skills and experience are a good fit for your team. 

In my last role as a product manager, I oversaw the development and launch of several notable applications. I successfully balanced the needs of our development and marketing teams to develop products with an average 5-star rating. This role gave me an opportunity to further develop my communication skills as a manager, and I look forward to taking what I’ve learned into a new role. 

I’ve attached my resume, and I look forward to the opportunity to discuss my qualifications further. Please feel free to contact me via phone or email. Thank you very much for your consideration. 

Warm Regards,  Jared Simmons

Writing a product management cover letter can seem daunting, but the format is no different than any other, and the writing process can be straightforward. Here are the steps to follow for a strong and notable product manager cover letter. 

📝 Do thorough research

One way to write a strong product manager cover letter is to research the company. Look for things like the company’s goals, mission, and present projects. A good product management cover letter will include what you’ve researched about the company or the role. 

You can use the product manager cover letter to make it clear that you share similar values, but it also demonstrates your research capabilities, which is an essential skill.   

📝 Include necessary elements in the product manager cover letter

Like all positions, product management cover letters will include these essential components. 

• Your name and contact details

Your contact information is crucial to include in a product manager cover letter, as an easy reference for the reader. You should also include your name in the file title of your product management cover letter.

Always include the date near the top of your product management cover letter. 

• The recipient’s name and title

If you can, find out the hiring manager’s name to include in the product manager cover letter. It’s not only more professional, but it also shows that you took the time to research the right person. 

• The company’s name and address

Don’t forget to include both the company’s name and the address in your product manager cover letter. 

The greeting of your product management cover letter should be polite and not too familiar. 

• A short introduction

The introduction of your product manager cover letter should grab the reader’s attention and briefly highlight your skills and experience. You can use the body of the product manager cover letter to elaborate on your attributes and work history, but the introduction should be short and direct. 

• Body paragraphs

The body of the product manager cover letter is your chance to be specific about your expertise. Pick one or two relevant roles and emphasize your accomplishments and responsibilities. Try to give specific examples of your skills in action when you write a product management cover letter. 

Use the closing of the product manager cover letter to thank the hiring manager for their time and attention. You can also encourage them to contact you with any questions and reiterate your contact method. 

Like the greeting, your product manager cover letter sign-off should be formal and professional. Warm regards, sincerely, and best all work well to end a product management cover letter.

1. Don’t write one cover letter for all companies

Generic product manager cover letters won’t get noticed, and they’re often obvious. Try to make each product management cover letter more personal and tailored to the company. Take the time to highlight skills that are relevant to that specific role. 

2. Keep it to one page

A long product manager cover letter is not just unnecessary, it probably won’t be read. Your most relevant skills and experience can fit on a single page and will make your product management cover letter easier to read and remember. 

3. Highlight relevant skills and experience

A great way to have your product manager cover letter stand out is by emphasizing the expertise you have that is directly relevant. Technical or interpersonal skills are good to acknowledge, and any experience you’ve had in management should be expanded on in your product management cover letter. Try to use specific examples of your accomplishments of times you’ve used important skills. 

4. Explain your fitness for the role

It can be hard to write a product manager cover letter with no experience, but that doesn’t mean you aren’t still a good fit for the job. Use the product manager cover letter to highlight things like your values, skills, and attitude.

5. Proofread

It’s best practice to proofread the product manager cover letter when you’re finished. You can do this yourself or ask someone for their input. Proofreading can turn up grammatical errors or spelling mistakes, making sure your product manager cover letter is professional and free of typos. 

An easy way to write a strong product management cover letter is by filling in a template with your personal information and experience. Use the following product manager cover letter template to get noticed by the hiring manager and (get) an interview. 

[Phone Number]  [Email]  [LinkedIn URL]

[Hiring Manager’s Name]

[Hiring Manager’s Title]  [Company Name]

Dear [Hiring Manager’s Name] ,

I am submitting my application for [position title] position at [company name] . I have skills in [list skills ] and relevant experience in [name experience or position] . My history and expertise make me an ideal candidate for this role. 

At my [current/past role] at [current/past company] , I was responsible for [list major responsibilities] . In my capacity as a [current/past role] , I [discuss relevant key accomplishments] .

I am keenly interested in this position because [reason you are excited by the company] . I’m confident my experience in [list relevant skill] will be as asset to your team, and the [position title] position is a role where I could support [company name] to achieve its objectives. 

I have attached my resume, and I look forward to discussing my skills and experience in more depth. Please feel free to contact me at [contact information] . Thank you very much for your consideration. 

Sincerely,   [Name]

🔑 Key Takeaways

Product management is a competitive market, and a good way to stand out in the crowd is by writing a strong product manager cover letter. As with any other job, product management cover letters need key structural components like contact information and a proper sign-off.

Do some research in the company before writing your product manager cover letter, to incorporate your knowledge of their goals and values, and stand out even further. Use product manager cover letter samples and templates to help guide you writing process and get the job you want.

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2 Detailed Examples of Product Manager Cover Letters

By Status.net Editorial Team on March 4, 2024 — 11 minutes to read

• Understanding the Product Manager Role Part 1
• Showcasing Your Experience Part 2
• Conveying Your Passion Part 3
• Showcasing the Fit Part 4
• Cover Letter Call to Action Part 5
• Product Manager Cover Letter Example Part 6
• Product Manager Cover Letter Example (No Experience) Part 7

Part 1 Understanding the Product Manager Role

When applying for a product manager position, you need to showcase your understanding of the job’s core elements and how your skills align with them.

Key Responsibilities

Product managers are the linchpins that connect various functions within a company to ensure the successful creation and launch of products. Your key tasks will typically include:

• Defining the product vision and strategy, and conveying this to your team.
• Leading cross-functional teams from a product’s conception through to its launch.
• Analyzing market trends and customer feedback to inform product decisions.
• Collaborating with stakeholders to establish and prioritize product features.

For instance, you might find yourself steering the direction of a new software tool that fulfills market gaps identified through your research.

Necessary Skills

To excel in a product manager role, certain skills are not just nice to have; they’re expected. You should highlight your proficiency in:

• Project management: Managing timelines, scope, and resources effectively.
• Analytical abilities: Interpreting data to make informed product decisions.
• Communication: Bridging understanding between technical and non-technical teams.
• Leadership: Inspiring and guiding teams towards a common goal.

You could demonstrate your communication prowess by describing how you explained complex product features in a digestible way to sales teams, improving their ability to sell.

Part 2 Showcasing Your Experience

When applying for a product manager position, highlighting your past work and relevant skills will help your cover letter shine.

Professional Accomplishments

Your professional achievements are a testament to your capabilities. It’s important to discuss specific projects you’ve led or contributed to significantly. Detail the impact these projects had on the company, like increasing revenue or improving user engagement. When possible, quantify these accomplishments to clearly demonstrate your success.

Example phrases to include:

• “Led a team that developed a new feature resulting in a 20% increase in user engagement.”
• “Managed a product launch that exceeded sales targets by 30% within the first quarter.”
• “Spearheaded a cross-functional initiative to streamline the product development process, cutting down time-to-market by 15%.”

Relevant Qualifications

Your cover letter should also highlight the qualifications that make you well-suited for a product manager role. Focus on your education, work experience, and any certifications that are pertinent to the job. For instance, if you have a background in software development and transitioned to product management, explain how this unique perspective benefits your approach to product strategy.

• “Possess a Master’s degree in Business Administration with a focus on technology management.”
• “Certified in Agile methodologies, complementing my five years’ experience in product lifecycle management.”
• “Combining a Bachelor’s in computer science with hands-on experience in market research to deliver tech products that meet market needs.”

Part 3 Conveying Your Passion

When crafting your Cover Letter, highlighting your passion is a crucial component to stand out. This section will explore how to weave your personal connection and industry enthusiasm into your narrative.

Personal Connection

Your Cover Letter is a great opportunity to demonstrate the unique relationship you have with the product or the company. Explain how your personal experiences have inspired you to pursue a career in this field. For example, if you’re applying for a role at a company that creates educational software and you have a strong background in teaching, discuss how this personal connection fuels your desire to transition to product management within the education technology sector.

• “My years as an educator have given me a profound appreciation for the impact technology can have on learning.”
• “Growing up with a love for gaming, I understand firsthand the user experience you aim to create in your innovative game designs.”

Industry Enthusiasm

You also want to express a genuine excitement for the industry itself. Show that you’re not only familiar with industry trends but that you’re motivated by the direction it’s moving. If you’re aspiring to join a fin-tech company, convey your fascination with how technology is revolutionizing the way we manage finances.

• “I am deeply captivated by the transformative power of fin-tech, and how it paves the way for more accessible financial solutions.”
• “The ever-evolving landscape of mobile technology excites me, and I’m eager to contribute to its growth through your dynamic platform.”

Part 4 Showcasing the Fit

In your Product Manager cover letter, clearly demonstrating how your skills and experiences align with the company’s needs and culture is a fundamental step in proving your suitability for the role.

Company Alignment

When you’re crafting a cover letter, it’s important to show that you understand the company’s goals, products, and the market it operates in. Highlight your research about the company by connecting your background to their objectives. For instance, if the company prides itself on innovation, mention your experience in pioneering new methods or products.

• “I’ve followed your company’s growth in the sustainable products sector, and my background in developing eco-friendly initiatives aligns with your mission.”
• “Your commitment to using data-driven decision-making resonates with me, as I have a proven track record in analytics to drive product strategy.”

Team Synergy

Demonstrate your ability to mesh with the existing team by touching on past collaborative successes and your approach to teamwork. Reflect on the specific team structure and dynamics mentioned in the job listing or found through your research, and show that your interpersonal skills will add value to their team culture.

• “Having thrived in cross-functional teams, I am excited about the prospect of working with your dynamic sales and engineering teams to bring products to life.”
• “My experience with Agile methodologies means I can seamlessly integrate with your team’s sprint planning and execution cadence to improve workflow efficiency.”

Part 5 Cover Letter Call to Action

• Concluding your cover letter with a strong call to action (CTA) can impact the hiring manager’s decision to invite you for an interview. It’s important to express your enthusiasm for the position and to invite further discussion. Using direct language can help encourage the hiring manager to take the next step.
• For example, you could write, “I am excited about the opportunity to bring my unique skills to the team at [Company Name]. I look forward to the possibility of discussing how I can contribute to your upcoming projects.”
• A good CTA conveys confidence without sounding presumptuous. It suggests rather than demands a response. For instance, “Please feel free to contact me at your earliest convenience. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email].”
• It’s important to be flexible and considerate of the hiring manager’s schedule. You might say, “I understand you have a busy schedule, but should you find a slot open, I would greatly appreciate the opportunity to discuss my application in more detail.”
• Remember to thank the reader for their time in reviewing your application. You could conclude with, “Thank you for considering my application. I hope to hear from you soon.”

Part 6 Product Manager Cover Letter Example

Dear [Employer’s Name],

I am writing to express my interest in the Product Manager position at [Company Name] as advertised on [where you found the job posting]. With a solid background in [relevant field, e.g., software development, marketing, etc.], a proven record of [key achievement or experience], and a deep passion for product innovation, I am excited about the opportunity to contribute to [specific company project or product line mentioned in the job description].

In my current role at [Your Current or Most Recent Company], I have successfully managed [describe a relevant project or responsibility] which resulted in [quantifiable outcome or improvement, e.g., a 20% increase in user engagement]. My experience in [specific aspect of product management, e.g., user research, agile methodologies, etc.] has equipped me with a comprehensive skill set that would be beneficial to the dynamic team at [Company Name].

[In the next paragraph, provide a brief example of a past success that demonstrates skills relevant to the position.]

For example, at [Your Current or Most Recent Company], I spearheaded the development of [a product or feature] that addressed [a particular customer need or market gap]. Through meticulous market research and cross-functional collaboration with engineering, design, and marketing teams, we launched a product that not only met the customer’s needs but also [specific positive outcome, such as ‘captured a 15% market share within six months’].

I am particularly drawn to the opportunity at [Company Name] because of [specific reason related to the company, e.g., your commitment to user-centered design, innovative approach to product development, etc.]. I admire [a product or initiative by the company] and see tremendous potential to contribute my skills in [specific skill or area of expertise] to further enhance [Company’s products/services or specific project].

Enclosed is my resume that further outlines my qualifications. I am eager to bring my background in [key skills or experiences] to [Company Name] and am enthusiastic about the possibility of discussing how I can contribute to your team. Thank you for considering my application. I look forward to the opportunity to discuss my application in further detail and am available at your earliest convenience.

Warm regards,

[Your Name]

Part 7 Product Manager Cover Letter Example (No Experience)

If you’re applying for a Product Manager position without direct experience, you’ll want to focus on transferable skills, relevant coursework or projects, and your passion and understanding of the industry.

I am writing to you with great enthusiasm for the Product Manager position at [Company Name], as advertised on [where you found the job posting]. Although my professional background may not traditionally align with product management, I possess a robust foundation in [relevant field or skills, e.g., business analysis, customer service, etc.] and a strong commitment to learning and innovation. I am drawn to this role due to my passion for [industry or product type] and my desire to create products that resonate with users and drive business success.

During my time at [Your University or Most Recent Job], I was actively involved in [relevant projects or activities, e.g., leading a student project, volunteering for a tech startup, etc.], where I demonstrated my ability to [relevant skill, e.g., quickly adapt to new challenges, lead a team, etc.]. One key project I led was [describe a project], which provided me with firsthand experience in [relevant skills or processes, e.g., market analysis, user experience design, etc.], and resulted in [positive outcome of the project].

I have always been fascinated by the intersection of technology and user experience, which led me to independently study [specific subjects or skills relevant to product management]. My proactive approach to learning has equipped me with knowledge in [specific areas, such as agile methodologies, UX design principles, etc.], and I am eager to apply these principles in a practical setting.

[In the next paragraph, focus on a personal attribute or achievement that demonstrates your potential as a Product Manager.]

For instance, my ability to [personal attribute, e.g., think critically and solve complex problems] was instrumental when I [describe a relevant experience or personal achievement]. This experience honed my skills in [relevant skills, e.g., data analysis, strategic planning, etc.] and underscored the importance of [relevant aspect of product management, e.g., aligning product features with market needs].

I am particularly impressed by [Company Name]’s commitment to [something notable about the company, e.g., innovation, customer satisfaction, specific product feature]. I am excited about the opportunity to contribute to [specific company project or initiative] and am confident that my background in [relevant skills or fields] will enable me to support your team in [specific goals of the role or project].

Please find my resume attached for more details on my background and accomplishments. I am very eager to learn more about the Product Manager role and to discuss how I can contribute to the continued success of [Company Name]. Thank you for considering my application. I look forward to the possibility of discussing this exciting opportunity with you.

Related: 3 Examples: What’s the Ideal Cover Letter Length?

How to Write a Career Change Cover Letter [Examples]

Frequently Asked Questions

How do i craft a compelling cover letter for a product management position.

To create a compelling product manager cover letter, focus on aligning your skills and experiences with the needs of the company. Highlight specific accomplishments that demonstrate your ability to drive product development and manage cross-functional teams. Tailor each cover letter to the job description, mentioning how you would solve potential challenges the company faces.

Can you suggest a structure for an entry-level product manager cover letter?

For an entry-level product manager cover letter, start with a strong introduction that grabs the hiring manager’s attention. Next, detail your most relevant educational achievements and any real-world projects or internships that have prepared you for this role. Conclude by expressing your enthusiasm for product management and the specific opportunity.

In what ways can I highlight my skills in a product manager cover letter without prior experience?

Even without direct experience, you can showcase transferable skills like problem-solving, collaboration, and data analysis. Include examples from academic projects, volunteer work, or any activities where you’ve demonstrated leadership and strategic thinking. Highlight your fast learning ability and your commitment to growing in the product management field.

What are the key elements to include in a product management internship cover letter?

In a product management internship cover letter, emphasize your eagerness to learn and contribute to the company’s product goals. Mention any relevant coursework or projects, and describe how your fresh perspective and academic knowledge can benefit the company. Show your understanding of product management principles and your readiness to apply them in a real-world setting.

Could you provide tips for writing a product owner cover letter that stands out?

A standout product owner cover letter should highlight your expertise in managing product backlogs, defining user stories, and working closely with cross-functional teams to deliver high-value product features. Draw attention to specific achievements where you’ve positively impacted product development or user experience.

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Professional IT Product Manager Cover Letter Examples for 2024

Your IT product manager cover letter must immediately highlight your grasp of technology and its market applications. Make it clear that you understand both the user experience and the business strategy. Demonstrate your track record of successful product development and cross-functional team leadership. Illustrate with exact figures or milestones to prove your accomplishments are significant and relevant.

Cover Letter Guide

IT Product Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience IT Product Manager Cover Letter

Key Takeaways

Struggling to craft a compelling IT Product Manager cover letter? You're not alone. Often, the quest for the perfect job leads you to the unexpected task of selling yourself on paper without simply echoing your resume. Your cover letter should weave the narrative of your proudest professional triumph—formally, yet with a fresh voice that steers clear of clichés. Remember, brevity is key; keep your story impactful and confined to one powerful page. Let's start turning your skills into a story.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your it product manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the it product manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• IT Product Manager resume guide and example
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• Product Manager cover letter example
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• Creative Project Manager cover letter example
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IT Product Manager cover letter example

Andrew Clark

San Francisco, CA

+1-(234)-555-1234

[email protected]

• Emphasizing relevant project leadership—The cover letter showcases the candidate's pivotal role in transforming the PLM platform at Crocs Inc., which directly relates to product management expertise that can be beneficial for the potential employer.
• Quantifying achievements—Mentioning the 30% efficiency increase in product development workflows provides a tangible measure of the candidate's impact, which can be persuasive to hiring managers looking for results-driven professionals.
• Demonstrating teamwork and stakeholder engagement—The cover letter highlights the candidate's ability to lead a team and collaborate with stakeholders, emphasizing soft skills that are critical in management roles to ensure cross-functional success.

The visual appeal of your it product manager cover letter: format, font, and structure

When using our cover letter builder , make sure to include these vital sections:

• Header (with your name, contact details, the role, and date);
• Greeting (that's personalized to the recruiter);
• Introductory paragraph (to capture attention);
• Body paragraph (to tell a story of how you've obtained your job-crucial skills);
• Closing paragraph (ending with a nod to the future ahead);
• Signature (that is not a must).

Our cover letter templates are already set up for you with the best it product manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your it product manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your it product manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your it product manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

The top sections on a it product manager cover letter

• Header: This includes your contact information, the date, and the employer's contact information, setting a professional tone and making it easy for the recruiter to reach out to you.
• Opening Greeting: Address the recruiter or hiring manager by name whenever possible to personalize your letter and show attention to detail, which is critical for an IT Product Manager role.
• Introduction: Briefly highlight your interest in the IT Product Management position and your excitement about the prospect of working with the company, as this sets the stage for the recruiter to understand your enthusiasm and fit for the role.
• Body (Experience and Skills): Elaborate on your relevant IT product management experiences, technical expertise, and key accomplishments to demonstrate your capability to manage product lifecycle and lead cross-functional teams in delivering IT solutions.
• Closing and Call to Action: End with a proactive closing that reiterates your interest in the position and suggests a follow-up action, like a meeting or phone call, showing your initiative and eagerness to contribute to the company's success as an IT Product Manager.

Key qualities recruiters search for in a candidate’s cover letter

Technical expertise in product development: Demonstrates an ability to understand the IT product's architecture and make informed decisions that align with technical constraints and possibilities.

Experience with Agile methodologies: Shows a capacity to manage product development in an iterative and flexible manner, which is essential in the IT industry to adapt to changing requirements.

Strong business acumen: Illustrates the ability to align product features with market needs, contributing to the commercial success of the IT product.

Stakeholder management skills: Essential for collaborating with cross-functional teams, including developers, designers, and marketers, as well as communicating with clients and senior management.

Data-driven decision-making: Indicates proficiency in using metrics and analytics to guide product strategy and measure success in a quantifiable manner, which is critical for IT products.

Proven track record of successful product launches: Underscores experience in the end-to-end process of bringing new IT products or updates to market, demonstrating a capability to manage and deliver complex projects.

What matters most when tailoring your it product manager cover letter salutation

Your it product manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your it product manager cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Hiring Team,
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear Selection Committee,
• Dear [Job Title] Search Committee,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your it product manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your it product manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your it product manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your it product manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

How to write an achievement-focused it product manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your it product manager cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Finishing off your it product manager cover letter with what matters most

So far, you've done a fantastic job in tailoring your it product manager cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your it product manager cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

Which story should you tell in your it product manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your it product manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your it product manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Writing your it product manager cover letter has never been easier, so remember to:

• Select a it product manager cover letter template that automatically meets industry formatting (e.g. has one-inch margins, is single-spaced, is in PDF, etc.);
• Make your it product manager cover letter personal by mentioning the recruiters' first or last name;
• Within the introduction, describe what you like best about the company in no more than two sentences;
• Use your it product manager cover letter body to tell a story of your greatest achievement, backed up by job-relevant skills and technologies;
• If you have no professional experience, be honest about it in your it product manager cover letter, but also write about your unique talents.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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How to list ged on your resume, how to harness social media to find your dream job, 15+ words to describe yourself on resume: examples & tips, “what are your strengths”: easy answers for this tough question (with 6 bonus examples), choosing the right resume adjectives.

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Product Manager Cover Letter Example

Enhance your career prospects & learn to write your next cover letter with this outstanding Product Manager cover letter example. Copy-paste this cover letter sample at no cost or modify it in any way using our online cover letter creator.

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Product Manager Cover Letter Example (Full Text Version)

Marco Muller

Dear Hiring Team,

I am writing to express my interest in the Product Manager position at Bertys, Inc. With a strong background in business and several years of experience, I am confident in my ability to contribute effectively to your team.

In my previous role at FinancialForce Ltd., I successfully managed market research, implemented promotional campaigns, and led a team of sales associates to achieve significant revenue growth. I am a Certified Innovation Leader and Certified Product Manager, with a degree in International Business from the University of Auckland.

I am fluent in German and proficient in English and French, with a track record of delivering results and exceeding expectations. I am well-versed in a variety of industry software programs, including GoodData, Google Analytics, Aha!, and Segment.

I have attached my CV for your review. Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experience align with the needs of Bertys, Inc.

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Product Manager Cover Letter Examples

A great product manager cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following product manager cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Solange Bohm

(183) 463-5225

[email protected]

Dear Helina Rexroat,

I am writing to express my keen interest in the Product Manager position at Google, as advertised on your company careers page. With a robust background in product development and management at Apple, coupled with five years of industry experience, I am confident in my ability to contribute effectively to your team and help drive innovation at Google.

During my tenure at Apple, I honed my skills in overseeing product lifecycles, leading cross-functional teams, and developing strategies that enhance user experience while meeting business objectives. I am particularly proud of my contribution to a project that involved the launch of a new product line, which resulted in a 20% increase in market share within the first year. This success was a direct outcome of a comprehensive market analysis, creative problem-solving, and close collaboration with engineering, design, and marketing teams.

My approach to product management involves a deep understanding of customer needs, continuous iteration based on user feedback, and a data-driven mindset. I believe these align perfectly with Google's commitment to creating user-centric products that not only serve but also anticipate customer needs. My experience with agile methodologies, coupled with my proficiency in leveraging analytics to inform product decisions, will enable me to effectively manage and evolve Google's product offerings.

I am particularly excited about the opportunity to bring my skills to Google, a company renowned for its innovative culture and its dedication to making information universally accessible and useful. I am eager to contribute to such an environment where I can continue to grow and push the boundaries of what is possible in product management.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my experience and vision can align with the goals of Google, and how I can contribute to the success of your product team.

Warm regards,

Related Cover Letter Examples

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Office Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as an Office Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Office Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Office Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Office Manager Cover Letter
• The Best Skills To Include On An Office Manager Cover Letter
• How To Address An Office Manager Cover Letter
• 3 Office Manager Cover Letter Examples

The 8 Best Office Manager Cover Letter Templates

3 tips for writing a job-winning office manager cover letter.

Here's the step-by-step breakdown:

Office Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring an Office Manager?

Companies love candidates with strong organizational and multitasking abilities to manage office operations. They also look for individuals with outstanding communication and interpersonal skills to coordinate with staff and external partners.

Companies also appreciate candidates adept in office software and administrative tools for scheduling and data management tasks. Lastly, a proactive approach and problem-solving mindset are essential for addressing challenges and enhancing office processes.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Office Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Office Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's products and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Management, Communication, Operations, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Office Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Office Manager Keywords

The first is to leverage our list of the best keywords and skills for an Office Manager cover letter.

These keywords were selected from an analysis of  real Office Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Administrative Support
• Coordination
• Point Of Contact
• Interpersonal
• Professionalism

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Office Manager cover letter
• Open a copy of your target Office Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

How To Address A Office Manager Cover Letter

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Office Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Office Manager roles:

Office Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Office Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background in education to an Office Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Office Manager Cover Letter Example #3: No Experience

Our third example highlights an Office Manager with no experience. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write an Office Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing calendar and communication.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The office workflow you helped improve
• The increase in productivity you helped achieve
• The costs you helped reduce

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Office Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Office Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Office Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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