brewery business plan australia

Starting a Microbrewery: How to Start a Craft Brew Business in Australia

Wondering how to start a microbrewery in Australia? Australian support and awareness for craft brews is at historically high rates. This is lucky news for aspiring microbrewery owners. The market has clear demand for new and exciting tastes from indie brew businesses. When starting a microbrewery in Australia, you’ve got a good chance of success, especially if you approach starting your craft brew business with solid knowledge and planning.

Read on for a complete overview of the tax and accounting requirements for setting up a craft brew business in Australia. You’ll learn the unique licensing, permit, and tax requirements for craft brew businesses, and how to create a successful business plan.

Need help on getting the accounting and tax set up for your business? Give James a call directly on 0404 530 563 or email me at [email protected] for a FREE 30 minute consultation on the next steps. You will walk away with three actionable steps to make you profitable, improve your cashflow or fix you tax.

What’s Required to Start a Microbrewery in Australia?

There are many similarities between any startup and a microbrewery in Australia. Any new business should start with a comprehensive business plan. Under any conditions, you meet multi-industry requirements for legally registering your business name and obtaining a tax file number. However, there are some unique requirements for licensing, excise tax, and product labelling that are unique to craft brew businesses.

The specific requirements for craft beer industry in Australia include:

Obtaining a Producer/Wholesaler’s License from the Office of Liquor, Gambling, and Racing
Determining and paying applicable excise tax rates
Following regulatory requirements for beer labelling via The Australian and New Zealand Food Standards Code

In addition to these mandatory requirements for craft brew businesses, there are several other requirements which apply if you intend to serve beer on-premises to members of the public in a pub setting. You may choose to:

Obtaining a Microbreweries drink on premises license
Authorisation for trade shows or events
Obtaining a Responsible Service of Alcohol (RSA)
Completing Licensee & Advanced Licensing Training

Each of these licensing requirements are discussed in-depth below, along with insight about typical costs and requirements.

Create a Microbrewery Business Plan

An effective microbrewery business plan will encompass both general planning and market analysis, and elements of business plans that are specific to the craft brew industry. The business plan is an opportunity to document your intentions for technical brewing, sourcing beer ingredients, branding, marketing, and complying with all applicable laws.

There are over 600 independent, registered craft brew businesses in Australia, according to the Independent Brewers Association (IBA) . A new craft brew business opens every six days. There’s growing demand for craft brew products among Australian locals. However, there’s also fierce competition. A successful, comprehensive business plan is the first step toward a successful microbrewery business.

how to start a microbrewery: business plan

Starting a microbrewery: the importance of a business plan

What Goes into a Business Plan?

You can begin drafting your business plan using a free, online template or create your own document from scratch. In general, every business plan for a craft brew business or microbrewery should include the following information:

Goals & Objectives
Microbrewery summary
Market research
Regulatory requirements
Financial analysis

Perform Market Research

There’s more to a successful craft brew business than great-tasting products. Market research is a valuable activity for all new craft brew businesses to understand the industry, competition, and customers. Recommended areas of market research for any new business in Australia include:

Competition
Business Location
Local Community

In addition, it’s wise to work to develop a deeper understanding of the craft brew business climate:

Research the microbrew industry
Connect with successful craft brew entrepreneurs
Improve your technical brewing knowledge

Research Regulatory Requirements

The business plan should involve thorough research and documentation of all applicable regulations to produce, sell, distribute and label craft beer products. In addition, your regulatory requirement research should include comprehensive look at tax requirements. The regulatory requirements for craft brewers are discussed later in this article. However, these are an overview, not a definitive guide to regulatory compliance.

It’s up to you to stay informed on all applicable laws and adjust your business plan when legal requirements change. A business plan should be a living document, and craft brew entrepreneurs should be aware that laws can change quickly.

Perform Cost Projections

Budgeting and financial forecasting is a crucial part of business plan creation for microbreweries and any other small business. After all, your business needs a solid financial plan to succeed in a competitive craft brew marketplace. The Small Business Development Corporation offers numerous free tools online to guide aspiring business owners through financial planning activities. Your cost and financial analysis should include:

Startup Costs
Accounting fees
Real estate
Sales forecasts
Expense projections
Cost of goods
Cash flow projections

Register Your Business

For a comprehensive discussion on taxes in Australia, read this article.

ABN Registration

An Australian Business Number (ABN) is a free, 11-digit number from the Australian Government’s Business Registration Service. This number is not used for taxes, but it used to create a unique identifier for your business in the community. An ABN is used to:

Prove business identity in ordering and payments
Avoid pay as you go tax (PAYGT)
Claim goods and service tax credits
Claim energy grant credits
Receive an Australian domain name

If you are starting an enterprise, such as a microbrewery, you are entitled to an ABN . To help work out which business structure will work best for you click here .

There are a few simple requirements to register for an ABN. Generally, the Australian Taxation Office (ATO) will review an ABN application within 20 days.

Business Name

An Australian Business Name, or ACN , is the official name of your microbrewery. First, check name availability o the free ASIC search function . If the chosen name is available, you can nationally register your business name.

The cost of registering your business name with ASICs is $36 for one year, or $85 for 3 years. The ACN application is approved within 2-5 days, depending on the payment method used during registration.

ACN registration is not the same as a trademark. It also does not entitle you a domain name. Before you submit an ACN application, it’s wise to verify availability. Use IP Australia search to make sure you’re not going to infringe on any registered trademarks. Applying for a Trademark with IP Australia costs $520 and involves a multi-step application process with a final answer within 13 weeks. A web registry service search can reveal potential domain name availability and costs.

Tax File Number (TFN)

A Tax File Number is a unique identifier issued to businesses and individuals by the ATO. Generally, the free application for a business TFN can be completed during the same application process as an ACN and ABN.

Licensing and Permits

Produce/wholesalers license.

This license be obtained from the Office of Liquor, Gaming, and Racing. The license permits craft brew businesses to sell product to other licensees, sell product to the public, and conduct product tastings. It is not the same as a permit to serve beer or food in an on-site pub, but it can permit you to serve samples to customers during a brewery tour.

Retail takeaway sales to the public are subject to specific hours under this license, unless you apply for extended trading hours. This license permits trading between:

5am-10pm Monday through Saturday
10am-10pm Sunday

There are specific information requirements to submit an online application for this license . You will need to submit a floor plan, any applicable local counsel approval, requested trading hours, and contact information. Costs vary according to the Liquor Fee Schedule, however the application and processing fee for small microbreweries is generally $385 .

An extended trading hours application can be made to extend Sunday hours from 5am to 10pm. Licensees are subject to a 6-hour daily closure requirement, even with an extended hours permit. However, special applications can be made to temporarily or permanently exempt your brewery from the 6-hour closure requirements if you can demonstrate benefit to patrons and a plan to sell alcohol safely to the Liquor & Gaming NSW.

Responsible Service of Alcohol Training

Responsible Service of Alcohol (RSA) training and certification is required for all owners and staff prior to applying for the Product/Wholesalers License. RSA training from an approved provider and valid NSW cards are an ongoing requirement for all staff of the microbrewery. A RSA refresher course must be completed every five years. The costs of training vary by provider, but $140-160 is average.

Licensees and managers of microbreweries are required to undergo two additional training courses to obtain and maintain a Product/Wholesalers license under the 2018 Liquor Regulation .

Licensee Training & Advanced Licensee Training

You can verify your training requirements on the Liquor & Gaming NSW website. However, both types of training are generally required for licensee applicants after September 1, 2018. Complete training through an approved provider to obtain this competency. Some fully online options are available. Costs and time commitment can vary depending on the provider you select, but you can expect to pay approximately $350 for each competency and spend 6-7 hours per class.

Microbreweries and Small Distilleries Authorisation

The Liquor & Gaming NSW is currently piloting a trial programme for a special type of drink-on-premises authorisation for microbreweries and small distilleries. This permit allows craft brew businesses to sell products to the public for consumption on-premises in the context of a restaurant or pub, not just tastings. There are some qualifying criteria, including a patron limit of 120 guests and providing food service in addition to beer.

This application can be completed simultaneously with a new application for a Producer/Wholesaler License. Licensees are subject to limited trading hours, including:

5:00am-midnight, Monday through Saturday
10:00am-10:00pm, Sunday

There is no cost to apply for this license through August 31, 2020. According to the Liquor & Gaming website, there are plans to reevaluate this licensing pathway during 2020 to potentially refine the program and expand requirements.

Industry Liquors Show and Producers Market Authorisation

Selling liquor at a tradeshow, food show, or another event generally requires a special authorisation from the Liquor and Gaming NSW. Selling craft brew at an event with 2,000 or fewer people requires a Limited License for Trade Fairs , which can be obtained by an individual with valid RSA credentials. If attendance is expected to exceed 2,000, you will need an individual application for a Large Scale Commercial Event. Costs range from $165-$650, depending on attendance.

Local Notices

The application for a Producers/Wholesalers license requires local notices . These notices must be lodged either prior to application, or within two days of filing a Producer/Wholesalers license application.

public consultation ? site notice;
police notice; and
local consent authority notice.

Prepare to Pay Taxes

Want an easy way to ensure you never run out of cash to make a tax payment? Have a read of our simple solution to this all too common problem.

Australian business tax requirements are administered under the ATO, and in some cases, state revenue offices. It’s important to understand your requirements to avoid penalties and any tax concession rates. Your tax liabilities are likely to include:

ATO company tax rate ? currently a

base rate of 25%

Capital gains tax, paid as part of income tax on any asset disposals
Goods & services tax , and any applicable GST tax concessions
Payroll tax
State & territory tax responsibilities, if applicable

In addition, craft brew businesses are subject to ATO excise tax rates for alcohol, which are subject to update on February 3, 2020. These tax rates are calculated based on litre of alcohol (LAL).

Create Systems for Records-Keeping

Systems of record (SOR) for business and tax records are a responsibility to pay proper tax rates and tax advantage of all possible concessions. Your systems should include a centralised method to securely store, track, and retrieve records for:

Tax invoices
Wages and salaries
Purchase records

Not only do you need to capture these records, you need to meet legal requirements to retain information. In general, records must be retained for 5 years .

Alcohol Labelling

Pre-packaged beer and alcohol must comply with all legal requirements for labelling. Beer sold in Australia l is subject to labelling laws from the following authorities:

Food Standards Australia and New Zealand
Department of Agriculture and Water Resources
State and Territory Food Regulations
Australian Competition and Consumer Commission
National Measurement Institute
Alcohol Beverages Advertising Code Scheme

Failure to comply with all applicable requirements for labelling can result in serious consequences, including product recall or prosecution. There are historical examples of prosecution and fines imposed against craft brew businesses for non-compliance with labelling, including labels which were deemed misleading or false under the ACCC.

Mandatory Label Information Includes:

Product Description ( Standard 1.2.2 )
Volume Statement ( National Trade Measurement Regulations )
Alcohol Content ( 2.7.1 )
Standard Drinks Statement ( 2.7.1 )
Country of Origin ( ACCC )
Supplier & Packer Name and Address ( 1.2.2)
10C Refund Statement ( Australian Beverages Council )
Best-Before Date ( 1.2.5 )
Pregnancy Advisory ( DRIS )
Lot Identification ( 1.2.2 )
Sulphites & Allergens ( 1.2.3 )
Other Use of Ingredients ( 1.3.1 , 1.3.3 , 1.4.4 , 1.5.1 )

Legal Requirements for Non-Mandatory Label Information:

False Claims ( ACCC )
Responsible Marketing
Health Claims
Nutrition Claims ( 1.2.7 )
Low Alcohol

The following labelling elements are generally helpful. When applicable, any standards are linked.

Responsible Drinking Message ( DrinkWise )
Barcode ( GS1 )
Recycle Logo ( Planet Ark )
Ingredients List ( 1.2.4 )
Nutrition Information Panel ( 1.2.8 )

Protect Against Liabilities

It’s costly to scale your passion for craft brew beyond a home hobby to a microbrewery business. It’s even costlier if you fail to protect your new business from the various liabilities. An estimated 87% of small and medium-sized enterprises (SME) believe a liability could put them out of business. The smartest time to protect your business is before you’re facing a claim.

The production, manufacturing, distribution, and sales of craft brew can introduce a number of liabilities, including the possibility of exposure via property, employees, products, or customers. Insurance coverage should minimise your financial risks if you experience an unexpected event such as property damage, a product recall, or an on-site injury.

Property & Asset Insurance
Public & Products Liability Insurance
Workers Compensation Insurance
Commercial vehicle insurance, if applicable

Tax liabilities

Australian business tax liabilities are more than complex than paying a simple 27.5% on profit. There’s many concessions available, especially to small business owners. It’s a risk to profitability to either underpay or overpay your taxes to the ATO and local territories. Protecting your business against tax liability requires strong systems for records-keeping and knowledge of liabilities. For many aspiring microbreweries, working with a small business tax specialised accountant is the best way to avoid risk exposure through tax mistakes.

A trademark is used to distinguish your business and products from other businesses. Trademarking your business name, logo, and craft brew names can protect your brand from competitors and copycats. Researching the trademark process on IP Australia can provide insight into the benefits of trademarking your name, brand, and beers. It’s possible to manage your own trademark applications, but many new microbrew businesses choose to work with a trademark attorney on this process.

Knowledge is a Launchpad to Microbrewery Success

If you’ve got a solid stash of craft brew recipes and some technical knowledge of brewing, you’re at a huge advantage for starting a microbrew business. When craft brew knowledge is coupled with knowledge of the business and legal requirements for Australian business, you’re in a nearly-unstoppable position. Creating a business plan should involve a heavy investment into researching the industry, your target market, and all applicable requirements for licensing, labelling, taxes, and records-keeping.

You can protect your business against liabilities and risks by partnering with an SME consultant who specialises in craft brew startups. JD Scott + Co is the leading resource for Australian accounting, advisory, and tax help for fledgling microbrew businesses.

JD Scott + Co is one of Sydney’s leading Chartered Accounting firms, we aim to help build your business and wealth, empowering you to reach your goals.

The Steps to Starting a Brewery in Australia

November 1, 2022

If you’ve ever dreamed of starting your own micro or commercial brewery, now is the time to make that dream a reality! With the popularity of craft beer continuously rising in Australia, there is ample room in the market for unique, delicious and high-quality beer offerings. We understand that the steps to starting a brewery in Australia can be daunting, so in this blog post we will outline and breakdown the processes you will need to complete to open your dream brewery. We will also describe how Bevo Tech can assist you throughout your installation process. Let’s dive in!

Steps to Brewery Success: Planning Makes Perfect!

The first step to launching your brewery is to create a business plan. This document will outline your product, your target market, your marketing strategy, and your financial goals. Having a clear and concise business plan will make it much easier to secure any funding you require and get started on the right foot.

Fun Fact: At Bevo Tech we offer financing options to help you kick start your brewery!

Legal Stuff to Launch your Brewery

After you have a solid business plan , it’s time to start making moves towards putting your brewery together! Setting up appropriate taxing for the structure of the business, as well as acquiring licenses and permits are all legal requirements for your operation.

Licenses and Permits for your Brewery

No matter the structure of your brewery, you will need to apply for the relevant licenses and permits . The type of licenses you require will depend on the business structure you choose. For example, if you operate as a sole trader, you will need to apply for a personal license. If you operate as a company, you will need to apply for a company license.

The specific licenses and permits required for all Australian brewery businesses include:

– Producer/Wholesaler’s License

– Excise Tax License

– Beer Labelling Permit

Producer/Wholesaler’s License: A Producer/Wholesaler’s License is required in order to manufacture or wholesale beer in Australia. This license is issued by the Office of Liquor, Gaming, and Racing in each state.

Excise Tax License: An Excise Tax License is required in order to produce beer that is subject to excise tax. This license is issued by the Australian Taxation Office.

Beer Labelling Permit: A Beer Labelling Permit is required to label beer products for sale in Australia. This permit is issued by the Australian Department of Health.

It is important to note that brewery licenses and permits are issued at both the federal and state level. This means that you will need to apply for both federal and state licenses to legally operate your brewery.

When applying for your Australian licenses and permits, you will be required to provide various documents, such as your business plan, proof of identity, and certified copies of relevant qualifications. You may also be required to pay application fees, so be prepared to factor these into your initial costs.

How to Apply for a Brewery License or Permit in Australia?

Applying for a brewery license or permit can be a complex and time-consuming process. The first step is to determine which licenses and permits you need to legally operate your brewery. Getting assistance from a business lawyer can be greatly helpful in this step of the process. Once you have this information, you can begin the application process.

It is important to note that the application process for brewery licenses and permits can vary depending on the state in which you are applying. For example, some states require applicants to undergo a police check, while others do not.

The best way to ensure that you are completing the application process correctly is to seek assistance from a professional services provider who specialises in liquor licensing. This will save you time and ensure that your application is successful.

The timeframe for obtaining a brewery license or permit in Australia can vary depending on the state in which you are applying. In some states, such as Victoria, it can take up to six months to obtain a license. We suggest beginning the application process as early as possible to ensure that you have everything in order before you start brewing beer.

How Much Does it Cost to Start a Brewery in Australia?

The cost of starting a brewery in Australia can vary depending on several factors, such as the size of the brewery, the location, and the type of equipment required. However, it is safe to say that you will need to make a decent investment in order to get your brewery up and running.

The following are some rough estimates of the costs associated with starting a brewery in Australia:

Equipment: $50,000 – $500,000
Licenses and permits: $1,000 – $5,000
Rent: $2,000 – $4,000 per month
Utilities: $500 – $1,500 per month
Insurance: $500 – $2,000 per year
Ingredients: $1,000 – $2,000 per month
Labour: $3,000 – $5,000 per month

These are just some of the costs that you will need to consider when starting a brewery in Australia. Having a solid business plan in place will allow you to estimate the equipment, staffing and ingredients cost your brewery will average, better enabling you to estimate your overall setup cost.

We offer consultation and advice at Bevo Tech and are extremely experienced in assisting our clients with valuation of equipment. Our expert team have worked with over 50 breweries in Australia through all the stages of start-up, no question is too big or too small.

If those numbers have shocked you a little – never fear! We offer a variety of financing solutions at Bevo Tech – check them out here.

Brewery Taxes in Australia

There are a few taxes that you will need to pay when starting a brewery in Australia. The most significant tax is the excise tax, which is levied on all beer that is brewed in Australia. The excise tax is currently $0.30 per litre of beer.

In addition to the excise tax, you will also need to pay GST (Goods and Services Tax) on all supplies and services that you use in your brewery. The current GST rate is 10%.

The costs associated with starting a brewery in Australia can be significant. However, by being aware of the costs involved and planning accordingly, you can ensure that your brewery is successful.

You Might Also Need to Consider the Following Costs

In addition to the costs mentioned above, you might also need to consider the following costs:

Packaging materials – if you plan on bottling or canning your beer, you will need to purchase packaging materials, such as bottles, cans, labels, and six-pack carriers. These costs can vary depending on the type and quantity of packaging you require.
Transportation – if you plan on distributing your beer outside of your brewery, you will need to factor in the cost of transportation. This includes the cost of fuel, as well as any fees associated with shipping or freight.

What Equipment Will I Need to Start My Brewery?

We love talking equipment! To start your brewery effectively and on the right foot, you will need a number of pieces of equipment. The list below is not exhaustive so you might need more equipment, depending on the type and size of the brewery you want to open. Our expert team are here to advise you on the ideal types of tech you require for your set up!

Some of the essential items you will need are:

Brewhouse System (from 2V Micro brewhouses to 4V large systems)
Cleaning System (CIP carts, CIP station, etc)
Cellar Tanks (Fermentation tank, Brite tank, CLT, HLT, Storage and more)
Centrifuge
Controlling System (PLC control board, refrigerator board, meter controlling board)

At Bevo Tech, we streamline equipment and technology with our intuitive, efficient and cutting-edge range of brewhouses . We can also advise you on your required smaller items, such as hoses, pumps , and fittings !

It is incredibly important to invest in quality brewery equipment from the beginning as this will have a direct impact on the quality of your beer. Inferior quality equipment can lead to inconsistencies in your brewing process, which can result in subpar beer. As such, it is worth spending the extra money during your start up to buy quality, durable brewery equipment that will produce consistent, high-quality beer.

We complete thorough global research to guarantee all our Bevo Tech equipment is of the highest quality production and manufacturing levels.

Our Bevo Tech engineers are highly experienced within the industry. Our goal is to ensure your operations are efficient and seamless through our bespoke engineered solutions. All our stainless-steel systems are GMP certified and compliant with CE certification, PED certification, and AS1210.

Brew Site Preparation

Once you have found the perfect location for your brewery and selected your equipment, it is time to start planning, designing, and preparing the site. There are several things that you need to do in order to get your brewery up and running, such as:

Survey the site and ensure it is structurally equipped and sound.
Install brewing equipment.
Construct a tasting room or taproom.
Build a cellar or storage space for your beer.
Set up a keg washer and/or bottle washer.

From start-ups to established businesses, our expert team at Bevo Tech are ready to help you design and develop your new production system. We use Computer-Aided Design (CAD) technology to create specialised, individual systems to suit your needs, giving you a competitive edge and enhancing your business growth. We love this tech because it allows you to visually view and modify a blueprint of your brewery in real-time, meaning we can work together to achieve your vision.

Our brewery designs are completely customisable to the needs of your business, and we love the process of working with our clients to design their dream brewery, with a focus on functionality and productivity.

Brewery Installation Process

Once you have prepared the site, it is time to start installing your brewing equipment!

With high-quality equipment such as Bevo Tech’s, you want expert installation and maintenance. Having manufactured many of our own products, our experienced in-house team and trusted expert partners know how to install and maintain your new equipment for durability and the best results. Proper installation and maintenance by our team will ensure consistent production for years to come.

As you can see, the entire process from start to finish is incredibly technical, so when you launch your brewery, we strongly recommend seeking out expert advice. Our Bevo Tech experts have assisted numerous breweries around Australia, and we are here to help you nail your set up from the jump.

With our vast industry experience, we understand the systems, services, and equipment you need for healthy production of quality beer. Whether you’re seeking a comprehensive 3D design of a production system, bespoke equipment design, engineering, installation and maintenance, or education on new technology, we’ve got you sorted.

At Bevo Tech, we love the process. Getting to know you helps us understand the depth of your knowledge and what you’re hoping to achieve in your brewing business. With this knowledge, we provide education about how to use your equipment to craft optimal brews, optimise your efficiency and maximise your production.

With Bevo Tech in your corner you can streamline your brewery set up, and ensure that you are using your equipment to its full potential.

You can also read

A Guide to Understanding the Importance of Whirlpool Equipment in Brewing

Explore the World of Distillation with Bevo Tech’s Premium Stills Range

Crafting Spirits with Precision: How to Choose the Right Distilling Tank

Enable our clients to be more efficient, profitable and sustainable in their operations, whilst delivering world-class products to consumers. Our vision is to be the leading provider of industrial technology and e-commerce solutions for the beverage industry.

At Bevo Tech, we love the process.

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Business Plan Resources for Breweries

I started with the Brewers Association in 2014. My goal is to engage with as many members as possible, help them maximize their membership benefits, and act as the resident resource-Sherpa to assist in navigating through the mountain of information.

In my free time I like to sip on IPAs and pilsners while playing bass loudly or petting my dogs. I openly welcome pup-pictures and all heavy/loud/noisy music suggestions.

Many of the discussions we have at the Brewers Association (BA) revolve around resources and ideas that are specific to the beer industry. We focus on technical brewing, acquiring the right ingredients, building a brand, marketing beers, passing OSHA inspections, and complying with the TTB, among other things. Yet, there is a foundation to breweries, brewpubs, and taprooms alike, that is the common thread of all businesses. That foundation is a well-constructed business plan.

Learn How to Create and Maintain Your Business Plan

I’m often asked what business planning resources the BA provides, and I point members to our production statistics , benchmarking surveys , insight & analysis articles , and a myriad of Craft Brewers Conference (CBC) presentations covering specific business-related topics. Additionally, Brewers Publications offers The Brewers Association’s Guide to Starting Your Own Brewery , which includes guidelines for business planning and a sample business plan. Despite all this information, though, I still hear questions about the root of the business plan – where to start and how to create one. So, I’ve compiled a handful of resources to help breweries create and maintain a business plan.

We all have preferences on how we digest educational materials. So, the information below comes in multiple formats from a variety of sources. These resources are helpful whether you are looking to create your first business plan or simply want to update your current one. A business plan is a living document that should be updated regularly, rather than a ‘one and done’ springboard for prospective businesses. This is by no means a comprehensive list of resources on this topic, as there are hundreds of them available. Rather, it’s a jumping off point for members who want to establish and expand their knowledge. These resources can help us establish and refresh business plans, in addition to highlighting components we wish to explore further.

Business Plan Resources:

Writing Your Brewery Business Plan is a step-by-step review of the necessary elements within a business plan and why those things are important.
Successfully Planning, Starting and Operating a Nano Brewery offers a broad overview of the planning process with highlights on fundamental considerations for both launching and growing a brewery.
The Nuts & Bolts of Great Business Plans – An often cited (and very comprehensive) guide to the broader and finer points of creating your business plan. This 30-page PDF document is updated yearly and provides excellent details on the what and why of each section in the outline.
The U.S. Small Business Administration (SBA) is a great general resource for businesses. They offer a step-by-step tool that explains each section of the business plan template, along with a place to input your specific business information along the way.
SCORE , a nonprofit resource partner with the SBA, has a variety of resources geared toward creating business plans and starting small businesses. This includes a 60-minute webinar on One Page Business Plans , an on-demand Developing a Business Plan course , articles about business plans , and even mentorship opportunities .
For those who prefer educational videos, BizPlanTemplate.com offers a free business plan template paired with a 10-minute tutorial explaining each section.
If learning on the go is of interest, scribendi.com offers a very succinct podcast outlining How to Write a Business Plan . For those starting from scratch, this is a good primer for the deeper dive into more detailed templates.

Don’t Forget to Use Your Community

As a final note, I’d be remiss not to mention the Brewers Association Forum . This is an excellent place to ask questions and engage with fellow brewery owners as you create and revise your business plans. While each brewery (and therefore business plan) will be unique, there is much to be learned from those around us. I am constantly reminded of the community mindset amongst many breweries, and this a fantastic way to connect and share resources with one another.

Resource Hub:

The Human Resources Guide for Small Breweries

brewery employees having meeting in brewery x

Zywave: Hiring and Onboarding

Resource hub, search brewersassociation.org.

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Explore the Brewers Association's most high-value resources and tools in one click. Need some additional guidance? Click here to setup a resource meeting with Graham, the BA's Engagement Coordinator.

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What it takes to run a successful craft beer business in Australia

It wasn’t Andrew Lavery’s plan to be director of a brewery. All he really wanted was a beer he could drink without his gut acting up.

After being diagnosed with Coeliac disease in 2003, the Ballarat engineer started teaching himself to malt and brew beer from gluten-free grains. A year later, he met fellow Coeliac sufferer and self-taught brewer John O’Brien through a classified ad in Australian Coeliac Magazine. Together they began working on a consistent batch of gluten-free beer.

“We had some success with our brews in home brewing competitions and it was at that point we realised there might be a market replicating regular beers not just for ourselves but other gluten-intolerant people.” Lavery told SmartCompany .

Lavery and O’Brien released O’Brien beer, Australia’s first commercially-brewed gluten-free beer, in August 2005.

In just over 10 years, their brewery has grown to employ eight full-time staff and brew 2500 crates of beer a week, with the business moving to a larger brewing quarters and later changing its name to Rebellion brewing in the process.

The business has an annual turnover of $2 million.

Big thing brewing for small brewers

The success of O’Brien/Rebellion brewery reflects the recent growth in the local craft beer industry overall.

Read More: Asahi’s acquisition of Mountain Goat ‘shows beer drinker demands are changing’

There are an estimated 250 microbreweries currently operating in Australia, with more opening each month. Though small brewers currently only command 3% of the beer market, IBISWorld predicts the industry will grow by an average of 9.5% over the next two years, and steadily thereafter.

“The boom’s primarily due to the change in consumers demands,” says Tim Collin, co-owner of Vale Brewing in South Australia.

“People aren’t just interested in the same old brews anymore, they’re looking for complex and unique flavors, and being given more options by craft brewers has really stimulated their interest in the sector.”

But standing out in the increasingly competitive craft beer market means having a point of difference is crucial, according to these brewers.

“If you want to get your place in the market, you’ve got to offer something different,” Lavery says.

“Every successful craft brewer has their own sort of niche. We offer gluten-free beer, and it’s only recently that a few other breweries have started doing what Rebellion does.”

Finding a niche can also be about location.

When O’Brien brewing began in Ballarat in regional Victoria, Lavery only had a microbrewery at a nearby university to compete with.

“A definite selling point of ours was to bring craft beer to regional Victoria,” he says.

The importance of starting up smart

The first few years of being a commercial craft brewer are the hardest, when investing in brewing equipment, distribution channels and getting your name out are major concerns.

“Probably the big challenge there was getting our different brewing process to work on a commercial scale,” says Lavery.

“We had to invest in heavily specialised equipment which is different to the equipment you need to brew beer from barley.”

Collin also says the first few weeks in business are crucial to any craft brewery’s future success.

According to Collin, many small breweries find themselves in strife by not taking the time to understand how to grow their operations sustainably.

“You might be growing your sales at a super fast pace, but if your sales are growing significantly, then so does the amount of money you need to invest to expand operations,” he says.

“If you double your sales volume, the following week you will double the cost of raw ingredients, the next week you have to double the production capacity of your equipment, then the number kegs and bottles or cans you need for packaging… all before you sell your product to a pub or bottleshop.

“Essentially, the faster you grow, the more your cashflow requirements increase, and it takes about 3-5 months to get your original investment back.”

Fortunately, greater recognition of the craft beer industry has translated into greater support for those starting out.

“Smaller players now have the opportunity to test their beer in the market before they go for full-scale production,” Collin explains.

“In previous years people entering the craft beer industry had to invest more of their own time and resources. I think the rise in contract brewing (where one brewery hires another’s equipment and space to brew their beer) and startups like Kegstar that make distribution less expensive have made it much easier to enter the beer market.”

A collaborative future

Collin says the future of the craft beer industry lies in small brewers teaming up to increase distribution, which is the area in which big brewers have their biggest advantage.

“It’s a tough road if you’re insisting on doing absolutely everything independently and things like managing accounts and reducing production costs can be helped by pooling resources as much as possible.”

It’s easy to wonder whether consumers’ interest in Australian craft brews is just a passing phase. Will factors such as falling beer consumption , battles between big brewers and an overcrowding of brands cause craft beer brewers to lose market share as quickly as they’ve gained it?

Not according to Lavery. He says the industry’s fate will ultimately be decided by the same factor that it always has been.

“A lot of it will come down to consumers.” he says.

“If craft brewers continue to produce beers that people want to drink, then places will put them on tap or in fridges and people will drink them regardless of anything else. It won’t grow this rapidly forever, but I don’t see there being a point where it’ll stop growing, and I think there’ll always be a healthy market for it.”

“We haven’t seen a downturn in our volumes because there’s more variety, and I think the fact that there are new varieties constantly emerging and being embraced should encourage people to have a go if it’s something they want to do,” Lavery adds.

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How do I start a brewery in Australia?

5 September 2023
Posted by Chris Schaefer

Starting a brewery in Australia involves the following steps: 1. Decide on your business model 2. Find and assess potential sites 3. Sign lease for chosen site 4. Detailed design and costing to build your brewery 5. Apply for Development Approval and Liquor License 6. Document everything in a Discovery Driven Planning business plan 7. Test your local market 8. Choose and order equipment 9. Recruit staff 10. Build 11. Apply for ATO License to Manufacture Alcohol 12. Install test and run

1. Decide on your business model – one of these three: a) Brewery Tap House – primarily a venue to produce and serve good craft beer, a brewery tap house sells beer direct to the public by the glass, and usually has no in-house kitchen to reduce setup costs. Very limited food is usually provided to keep happy customers onsite, usually by partnering with nearby take away sellers. This is the most popular business model for startup breweries, as you can focus on producing and selling good beer, with a lower capital investment than a full brewpub or packaging production brewery b) Brewery Restaurant / Cafe / Brewpub – a step up from the brewery tap house, a Brewpub /restaurant / cafe serves great food as well as beer brewed onsite. Higher startup costs as you’ll have a commercial kitchen with improved level seating / hospitality area fit out. c) Production Brewery – a brewery producing kegged and/or packaged beer to be sold offsite. Producing, packaging and marketing beer to be sold offsite to other retail distribution requires a good investment in bottling or canning equipment and very significant effort to sell and distribute this packaged beer. Medium and large breweries do this very well! So make sure you have a well thought out sales model.

2. Find and assess potential sites using the following criteria: a) Sufficient floor area and ceiling height – Required area will depend on your business model, but around 250SqM would be a minimum size for a small brewery taproom including brewery, coolroom, storage, and seating / bar area. Minimum ceiling height should be 3m for a small (250L batch) brewery, or 4M for an 800L batch brewery. b) Sufficient power and water into site? – for an all-electric Brewery Tap House you’ll need a minimum of 100A Three Phase power available. A Brewpub will require more. Good quality water is a must – check if it tastes and smells good! c) Good customer potential? – if you’re selling beer direct to the public, then your site should have good visibility and passing traffic, or in a location with demand but little direct competition. For a production brewery you can test market your beer with local sales outlets produced using a Nano Brewery (see later step). d) Local Council likely to support Development Approval & Liquor Licensing for the site? – as soon as you have a potential site (and before you sign a lease!) contact the council’s planning department to arrange a pre-approval meeting. The council planner should guide you through the Development Approval process and provide feedback of any potential planning issues. This will include building, noise, parking and most importantly liquor licensing issues you need to plan for. Note that liquor licensing rules can vary greatly depending on the zone of your site. You may have quite different rules for beer and spirits, different rules for beer produced onsite vs produced offsite, whether you need to serve food or not with alcohol, allowed opneing times, allowed maximum number of visitors and more – so do your homework first! e) Fit-out / building cost for site? – some sites will match your chosen business model better than others. For example an ex-restaurant may be perfect for a small brewpub. A small food production building or factory could make a great production brewery. High ceilings / good roller door access, high capacity power and floor drains can reduce your fit out costs significantly. f) Brewing equipment initial costing – obtain initial costings from equipment suppliers for a brewing system to match your potential sites. Smaller sales potential sites means less capital investment and vice versa. Grain and Grape has experience in over 50 sites so we can help with this.

3. Sign lease for chosen site: If you can, sign a lease subject to a successful Development Approval from Council. Really good sites will go quickly and so you’re unlikely to have this luxury. That’s why its important to have a pre-approval meeting with council(s) as you’re assessing potential sites. Negotiate a flexible long term lease with extension options/rights.

4. Detailed design and costing to build your brewery: a) Building costs – major items include installing brewery area waterproofing with floor drainage to handle waste water, electrical supply upgrades and power outlets, filtered hot and cold water, front of house / bar fit out, toilets, kitchen (if you’ll have one), storage area and coolroom. The minimum building fit out cost of our 50 customers would be around $80K for a small brewery taproom. $200-300k would be more typical. b) Brewery equipment cost – budget around $120,000 for a small (250L batch) complete system and around $180,000 for a 750L batch complete system, with with multiple pressure unitanks.

5. Apply for Development Approval and Liquor License You’ll already have had a pre-approval meeting with council (step 2) so now you should have your brewery design ready to submit to Council. Start the Liquor license application at the same time if possible as in some States this can take quite a while!

6. Document everything in a Discovery Driven Planning business plan The aim of the business plan is to find out and document explicitly what you DON’T know! This may sound strange, but it’s one of the most important activities in new business planning. It’s called Discovery Driven Planning. By discovering your hidden assumptions you can learn more quickly up front the things you don’t know -and before you get too far building a brewery! For example – will locals buy my beer by the pint? How much would they pay? How much would local pubs pay me for a 50l keg of beer? What style of beer would be most popular? Can I find the right local staff to help run my business? How much will 50L of beer cost me to produce and package? For more on this planning technique, see: Discovery Driven Planning

7. Test your local market If you haven’t yet been brewing at home and developing some favourite beer recipes, now is the time to start! A 20L or 50L pilot brewing system (also called a ‘nano’ brewery) will mean you have a well developed product to sell as soon as your brewery is built. It will also provide a means for you to test many of your critical assumptions (Step 5). Most of Grain and Grape’s commercial brewery customers started brewing 20L or 50L batches (for example on a Braumeister 20 or 50) where recipes scale up very well to big Braumeister systems. Remember, you can sell your beer produced on a 50L pilot system just like you can with a 500L system so test market early!

8. Choose and order equipment Trusted local suppliers can help you select the right size brewing system. The system should be where possible modular, so you can add extra capacity as your business grows. This is usually done by selecting a brewhouse big enough to still meet demand a few years away, and providing spare space in your brewing area to add extra tanks progressively. The big up-front decisions you’ll need to make are: Brewhouse batch size – typical batch sizes are 250L for smallest cafe / restaurant brewery, 500-750L for typical Brewery Tap House and Brewpub, and 1200L-1500L for a small Production Brewery. The brewhouse should be as compact as possible – remember your profit is closely matched to your total tank capacity and ability to sell the beer from these tanks (eg number of seats in your taproom) – not how big your brewhouse is! Size and number of Tanks for startup and later stages – with your initial equipment purchase you would usually have sufficient tanks for your first 1-2 years of operation, and space allocated for additional tanks to add at any time. Glycol chiller size – if in doubt, bigger is usually always better with refrigeration equipment. Your local supplier can help you calculate what size chiller you’ll need to match your tank capacity for your startup and later stages so you won’t need to upgrade this later. Coolroom size – A coolroom provides a buffer to match your brewery production and changing customer demand. Properly stored beer can last months (depending on beer style). Larger coolrooms also allow you to have a wider range of beers always on tap as you’ll have more room to store sufficient quantities of different kegged batches. A later blog will provide guidelines of how to layout your brewery including sizing your brewhouse, tanks and coolroom. Talk to a few local suppliers of equipment and select one that provides local support, lots of free advice and most importantly visit and speak to their other brewery customers who have used their systems to obtain honest real-world feedback. Grain and Grape’s customers are all on this map here: Grain and Grape Breweries Map

9. Recruit staff As part of your Discovery Driven Planning process you will have identified the roles you’ll need to fill to start and run your business. To start with there may just be you as an owner / brewer / taproom bar attendant or keg delivery driver! But don’t be afraid to seek help from the very start. If you haven’t had commercial brewing experience, paying an onsite consultant to train you for a few days, or gaining work experience in similar breweries is essential. Grain and Grape can help you with both of these and put you in touch with local brewers you can learn from.

10. Build Your brewery build stage will usually take longer than equipment delivery, so start the design process early. We’ll write a separate blog post on brewery layout and design. Your equipment supplier (eg Grain and Grape) should be able to provide you with a customised layout plan to get you going which you can use to work with your building designer / architect / fit out company. Assess potential builders very thoroughly – with our 50+ customers we have seen a huge variation in build costs and times with some great lower cost examples we can point you to, and some not so great ones too that you can learn from!

11. Apply for ATO License to Manufacture Alcohol As well as your Development Approval, Liquor License, you also need to apply for a “Application for a licence to manufacture excisable products – alcohol” with the ATO. Its here: ATO Licence to Manufacture Alcohol As well as all your business and site information you’ll need two things from your brewing equipment supplier to complete the form. Contact Grain and Grape for these two items if you’re using us for equipment. We have found with our customers that this process runs smoothly and is fairly quick once you have all the information. There is also a craft brewing adviser at the ATO who can assist we can put you in touch with directly. Remember its good news for small breweries as there is now an Excise remission scheme for manufacturers of alcoholic beverages (including beer). You don’t pay Excise up to a value of $350,000 per financial year. See here for how it works: Excise Remissions Scheme

12. Install test and run Your equipment supplier should assist you with necessary site requirements for installation of the whole brewing system. This should include all utilities and physical requirements for correct installation and running of everything. Some supplier’s equipment is plug and play (eg Speidel Braumeister) which makes installation costs much lower. Startup and first brews are important so choose a suppler than can provide onsite help with your first brews. They may have supplier partners such as glycol chiller experts that can help you with commissioning your chiller, or electrical partners to help you ensure your brewery will work as designed.

This post was written by Simon Haylock, our qualified and experienced brewer (Red Hill Brewery, Matilda Bay and home brewed since 1987) and our brewing consultant to new craft breweries.

Next blogs – we’ll talk about brewery financials and brewery design so stay tuned!

We have supplied complete systems and advice for over 50 new Breweries around Australia. On our pro brewing page we have further information on business models / planning your brewery, the breweries we can supply, and some case studies.

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Brewery Business Plan

If you like to brew different flavors of drinks or have a microbrewery, you might have thought of starting a proper brewery business.

And the good news is that the brewery industry is now bigger than ever and continues to grow at a rapid pace.

If you are planning to start a new Brewery business, the first thing you will need is a business plan. Use our sample brewery business plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new brewery business, spend as much time as you can reading through some examples of Farm & Food Production-related Business Plans .

Industry Overview

The global beer market stood at a value of 623.2 billion dollars in 2020 and is expected to grow at a rapid rate thereafter too.

The main reason behind the rise in cultural changes and the growing acceptance of alcohol across the globe.

Moreover, the brewery business is growing due to differences in preferences between alcohol-free to low alcohol beers and the ones with different flavors.

Today’s consumers aim towards maintaining a better lifestyle along with socializing. Hence, demand for low-alcohol beers is on the rise and a brewery can serve that and more.

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Plans starting from $7/month

Things to Consider Before Writing a Brewery Business Plan

Now you might want to get started as soon as possible. But before you start working on your business plan keep the following things in mind:

Decide on a menu and acquire resources

Though a lot depends on individual demands, having a certain set of items and proportions that work is important for a brewery business.

Moreover, it is also important to know what works best for the majority of your customers so you can have a handy set of ingredients.

Above all, you need to maintain a combination of quality and cost-effectiveness while acquiring ingredients for your brewery.

Stay up to date with your consumer’s preferences

The main purpose of a brewery is to provide a quality customer experience. What sets a brewery apart from a usual bar is the experience that comes with selecting your ideal flavors and proportions.

Hence, knowing what your customers want, things that influence their tastes, and what motivates them to change is essential for your business to succeed.

Know your competitors

Knowing what your competitors are doing is essential to do better than them. The brewery business is huge but it is also very competitive at the same time.

Hence, it is essential to stay a step ahead of your competitors for your business to thrive.

Write Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this brewery business plan template for you to get a good idea about how perfect a brewery business plan should look and what details you will need to include in your stunning business plan.

Then again it’s no surprise because the demand for unique and different things is growing irrespective of the business. And a brewery can offer just that for beers.

Brewery Business Plan Outline

This is the standard brewery business plan outline which will cover all important sections that you should include in your business plan.

Mission Statement
Vision Statement
Products and Services
Customer Focus
Management Team
Keys to Success
3 Year profit forecast
Startup cost
Industry Analysis
Market Trends
Market Needs
Target Market
SWOT Analysis
Marketing Strategy
Ongoing Customer Communications
Pre-Opening Events
Online Marketing
Pricing Strategy
Operation Functions
Administrative Functions
Important Assumptions
Brake-even Analysis
Profit Yearly
Gross Margin Yearly
Projected Cash Flow
Projected Balance Sheet
Business Ratios

After getting started with Upmetrics , you can copy this sample brewery business plan template into your business plan and modify the required information and download your brewery business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample brewery business plan

Need help writing your business plan from scratch? Here you go; download our free brewery business plan pdf to start.

It’s a modern business plan template specifically designed for your brewery business. Use the example business plan as a guide for writing your own.

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About the Author

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Microbrewery

By Nicole Wilson Practice Leader

Updated on July 28, 2023 Reading time: 5 minutes

This article meets our strict editorial principles. Our lawyers, experienced writers and legally trained editorial team put every effort into ensuring the information published on our website is accurate. We encourage you to seek independent legal advice. Learn more .

Naming Your Brewery

Choosing a business structure, producer/wholesaler license for brewers, beer excise, labelling of alcoholic beverages, key takeaways.

If you enjoy craft beer and want to break into the brewing industry, opening your own microbrewery might be right for you. The craft beer industry can be competitive in Australia and takes more than just good beer. Having a solid understanding of the legal considerations of running a successful business can go a long way. In this article, we run through some of the main legal and regulatory issues to help bring your microbrewery dream to life.

Building a brand name for your new brewery is essential. Equally as important as great beer is a memorable business name.

Once you have decided on your name, you should ensure nobody else has taken it through a few simple searches. Google and the Independent Brewers Association are good starting points, as well as ASIC’s Business Name search . Next, you would register your business name and potentially talk to a lawyer about trade marking your brand. Further, check social media to see if others are using your name. If not, it is a good idea to save those usernames.

Creating a strong brand identity is critical for any new business. Though you might be a small scale business today, building your brand and online presence can allow you to grow and succeed.

If you are a company director, complying with directors’ duties are core to adhering to corporate governance laws. This guide will help you understand the directors’ duties that apply to you within the Australian corporate law framework.

To sell your product, you will need a Producers/Wholesalers Licence. In NSW, you can obtain this from the Office of Liquor, Gaming and Racing. The license will allow you to:

sell your product to other licensees;
sell your product to the public; or
conduct tastings of your product.

You may want to run brewery tours or allow the public to come and taste your beer as a way of introducing your product to new customers and selling more beer.

The Producer/Wholesaler license will enable you to sell your product to other licensees (their employees or related corporations) at any time. However, you can only make retail takeaway sales to the public between:

5am to 10pm on Monday through to Saturday, and
10am to 10pm on a Sunday.

While you can apply for extended trading hours, there is a 6-hour closure period that applies to all licenses.

The annual fee for a Producer/Wholesaler license is $500. If you produce less than 100,000 litres per year, you may qualify to pay the reduced annual fee of $200.

Additional Permits

Along with extended trading authorisation, you may consider attaching additional permits to your license, including the drink on-premises authorisation. This allows you to sell your beer to the public for consumption on your premises. You will also need this if you are considering opening a bar, café/restaurant, guest accommodation or function centre.

You can also apply for an industry liquor-show and producers markets authorisation. This allows you to provide samples for tasting and selling unopened beers to the public at industry shows and farmers markets with at least ten stalls.

To obtain your Producer/Wholesaler license, you will also need to lodge the following notices that you can find at the end of the application form along with lodgement instructions:

public consultation – site notice;
police notice; and
local consent authority notice.

You will also need to have a Responsible Service of Alcohol (RSA). For more information on this in NSW see the Office of Liquor, Gaming & Racing .

Home-brewed beer produced for your personal consumption is excise-free. However, once you make the move to nano or micro-brewery, you will need to pay excise on any beer you produce to sell. Excise is a tax that is placed on:

petroleum products.

The actual alcohol content, as well as the volume in which you sell your beer, determines the excise rates. For example, the excise rate differs depending on whether you sell your beer in a bottle or keg (>48 L). The rate of excise on beer is indexed twice a year in line with the consumer price index in February and August. For the current excise rates see the Australian Tax Office website .

The Australian and New Zealand Food Standards Code (Code) forms the basis for food and beverage regulation in Australia.

The Code contains general food standards that apply to all food and a standard specific to beer (Standard 2.7.2). The Code covers not only the production of Beer but also labelling requirements. A copy of the code is available Food Standards Australia New Zealand and regulates the inclusion of information such as:

alcoholic content;
standard drinks;
country of origin;
best before date; and

There is a lot more to commercial brewing than just malt, water, yeast and hops. You need to consider:

what you will name your business;
your licencing requirements;
tax requirements; and
labelling regulation.

If you need help setting up a microbrewery, our experienced business lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 1300 544 755 or visit our membership page .

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This paper explores the business models adopted by craft breweries in the state of Victoria, Australia. The brewing industry is undergoing dramatic changes in many countries, with increasing numbers of craft breweries challenging the traditional duo- or oligopolies of major corporations in niche markets. So far, little research has addressed the craft beer industry and this paper is one of the first to actually focus on the breweries and their owners. The underlying assumption in this study is that craft beer entrepreneurs are driven by some form of entrepreneurial passion. Building upon the foundation of a typology of entrepreneurial role identities related to passion, this paper investigates how different objects of passion influence the business models that craft brewers choose to operate. The paper reports initial results from an on- going research project.

The Geography of Beer

Steven Schnell

Shristi Karki

Andrew Shears

Brewing has been an important part of Wisconsin’s culture and economy since the first settlers arrived in the early 1800s. Like much of the country, Wisconsin brewers experienced a spatial shift in accordance with the industry’s technology. Starting with many brewers each serving local markets, developments in beer preservation, packaging and transport allowed certain Wisconsin brewers to seize opportunities for expanded market areas. The enlarged economies of scale achieved by these larger brewers provided a competitive advantage that slowly put smaller operations out of business. By the mid-20th Century, brewing had largely become a national enterprise with fewer local or regional players. Though its market share remained limited, the craft brewing movement represented a reversal of this trend, both nationally and in Wisconsin. Like the early brewers who had settled the state, these new Wisconsin breweries were focused on achieving an economy of scale by developing a local market of consumers.

Diego M. Coraiola , Bill Foster , William Foster

We present an exploratory analysis of historical narratives and data covering 200 years of beer brewing in the Canadian province of Ontario. These data are used to illuminate the process of collective identity emergence in established organisational fields. We argue that established fields are typically littered with identity remnants from ancestral organisations and related institutional configurations that can facilitate the successful emergence of new collective identities. In our analysis we first show how multiple identity elements fell by the wayside as the beer brewing field matured and settled on a corporate path. We go on to detail how some of these identity elements were subsequently recovered during the recent decades which marked the successful emergence and proliferation of craft beer brewing. Our study has implications for research on collective identity and organisational legacy, and we stress the importance of taking a historical lens for understanding present day phenomena.

Within the last 20 years, the number of breweries in Australia has grown from 11 to almost 150. The new entrants to this market are ‘craft breweries’: small, independent and traditional breweries, which differentiate their products on taste and ingredients. The products they offer are often not ‘standard’ commercial lagers (e.g. VB, Fosters, Budweiser, Heineken, Carlsberg), and many consumers have little knowledge of, and experience with, speciality ales. From a consumer socialisation perspective, this study investigates how craft brewers educate their consumers about their products in the state of Victoria, Australia. Based on in- depth interviews with the business owners, we examine craft brewers as sources of influence – or socialisation agents – within a boutique industry. The results indicate that the craft brewers position themselves as experts and as such may be an important socialisation agent.

marco spiga

Stephen S Holden

Grace Khoury

This case was written by Dr Grace Khoury, Birzeit University. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was made possible by the co-operation of Taybeh Brewing Company.

Brewery Business Plan Guide + Example

July 6, 2023

Adam Hoeksema

In this guide, we will navigate the process of creating a brewery business plan that reflects your vision and entices potential stakeholders. Rather than viewing it as a chore that your lender may have tasked you with, embrace the opportunity to lay a solid foundation for your brewery's future growth.

Together, we will cover the essential components that make up a comprehensive brewery business plan, empowering you to showcase your brewery, analyze the market landscape, strategize marketing and sales efforts, and develop realistic financial projections. Your potential lenders will want to make sure your brewery plans are realistic and within industry averages as well!

This guide includes the following:

What Should be Included in a Brewery Business Plan?

Conducting Market Research for Your Brewery Business Plan
Creating Financial Projections for Your Brewery Business Plan

Example Brewery Business Plan

Brewery business plan faqs.

With that in mind as the path forward, let’s dive in.

A brewery business plan should compellingly convey to investors and lenders why beer enthusiasts and other customers would prefer your brewery over competitors, why you or your team are the optimum choice to manage the brewery, and how the financial projections are tailored to secure a favorable monetary return on their investment. Below is a detailed blueprint of our complimentary brewery business plan template .

Brewery Business Plan Outline

I. Executive Summary

II. Company Description

III. Market Analysis

IV. Marketing and Sales Strategy

V. Operations and Management

VI. Financial Plan

Startup Costs and Use of Funds
Annual Sales, Gross Profit and Net Profit
Key Financial Ratios
Financial Summary
Income Statement Annual Summary
Cash Flow Statement Annual Summary
Balance Sheet Annual Summary

VII. Appendix

VII. Conclusion

How to do Market Research for a Brewery Business Plan

Market research forms the backbone of any brewery business plan. Understanding your position within the market and establishing that there is adequate demand for your brewery's unique concept, location, and price range is key. Learn more about our approach to brewery market research here. Essentially, your goal is to grasp your competition, gauge potential customer footfall, identify an optimal location, and anticipate any seasonal fluctuations that could affect your business. You can learn more about our Brewery market research approach here, and below are some useful tools and methods for conducting market research for your prospective brewery.

What Will be the Cost to Advertise my Brewery?

We recommend Google Keyword Planner to aid you in identifying the ideal keywords to promote and attract customers to your brewery's website. This tool also offers an estimate of the cost per click when advertising using different keywords, as shown below:

What Keywords are Customers Using in Their Searches?

We rely on both Google Keyword Planner and Ahrefs to discern which keywords are directing traffic to your competitors' websites. You can run a report on a competitor's website to uncover the keywords they are ranking for and the volume of organic traffic each keyword generates. This information can be pivotal in streamlining your SEO strategy.

How Seasonal are Brewery?

We utilize Google Trends to examine the seasonality of your brewery concept. For instance, it can highlight that "Craft Beer Breweries" might not have stark seasonal patterns, whereas a brewery with a specialty in summer ales might exhibit pronounced seasonal trends.

How Many Customers Do my Competitors Receive Each Month?

Lastly, it's advantageous to generate foot traffic reports for your competitors to gauge the typical number of patrons they serve at their breweries. An example is shown below that presents the number of visits per month for a specific location:

In the end, the projected customer base for your brewery is a key assumption that will be foundational to your financial projections. Therefore, understanding your competitors' patron volumes can assist in estimating the potential traffic to your brewery.

How to Create Financial Projections for a Brewery Business Plan

Now, it's time to translate your market research into meaningful financial projections. Unlike other industries, the art of brewing introduces unique variables that shape revenue projections. While some breweries face capacity constraints, dictated by factors such as available seating, others may be limited by their brewing capacity and the ability to efficiently fulfill orders. Creating accurate financial projections is crucial not only to showcase your brewery's potential to repay loans but also to demonstrate an attractive return on investment to potential stakeholders.

Estimate startup costs for your restaurant
Forecast revenue including distribution, tap rooms, brewpub
Project food, beer, and labor costs
Estimate your operating expenses like rent and utilities
Calculate how much investor or loan capital you will need to open

If you use our brewery projection template , you'll be guided through this process, ensuring your projections adhere to the format required by investors or lenders. Typically, startup brewery projections should include an integrated income statement, balance sheet, and cash flow forecast to provide a comprehensive financial overview.

Through thoughtful financial planning and accurate projections, you'll not only showcase the potential profitability of your brewery but also gain the confidence of potential investors and lenders. Let our brewery projection templates assist you in presenting a robust financial plan that sets the stage for a successful brewing enterprise.

Discover our brewery business plan template , available in a customizable Google Doc format, allowing you to tailor it to your specific needs. Accompanied by our video walkthrough, you'll receive guidance on adapting the plan to your unique brewery concept.

1. executive summary, 1.1. company overview.

Briefly introduce the company's background, products or services, and target market.

- Example: Barrel & Brew Co. is a boutique craft brewery located in Asheville, North Carolina. We are dedicated to producing exceptional handcrafted beers that showcase the artistry of brewing and embody the spirit of the local community.

1.2. Objectives

Outlines the company's short-term and long-term goals.

- Example: Establish Barrel & Brew Co. as a premier destination for craft beer enthusiasts in Asheville, achieving a 70% taproom occupancy rate within the first year.

- Example: Long-term: Plan to expand our operations, opening additional taprooms in neighboring cities and maintaining strong customer satisfaction..

1.3. Mission Statement

Describes the company's purpose and core values.

- Example: At Barrel & Brew Co., our mission is to create exceptional craft beers that captivate the senses and foster a sense of community. We are dedicated to promoting the art of brewing, supporting local farmers and artisans, and providing an inviting and educational space where beer enthusiasts can gather, share experiences, and appreciate the craftsmanship behind our beers.

1.4. Keys to Success

Highlights the factors that will contribute to the company's growth and success.

- Example: Barrel & Brew Co. thrives on the following key factors for success. We prioritize exceptional craftsmanship, ensuring our craft beers deliver unmatched quality and flavor. Our engaging taproom experience immerses beer enthusiasts through guided tours, tastings, and educational activities. Active community engagement through festivals, collaborations, and charitable support builds a loyal customer base.

2. Company Description

2.1. company history.

Provides context on the company's background and founding story.

- Example: Barrel & Brew Co. was founded by Martin Holts, a passionate brewer with extensive experience in the craft beer industry. Inspired by his love for brewing and the vibrant beer culture in Asheville, North Carolina, Martin set out to create a brewery that would celebrate the artistry and flavors of handcrafted beers.

2.2. Legal Structure

Describes the company's legal structure (e.g., sole proprietorship, partnership, LLC, corporation).

- Example: Barrel & Brew Co. operates as a limited liability company (LLC)

2.3. Unique Selling Proposition

Emphasizes the company's competitive advantage or unique offerings.

- Example: Barrel & Brew Co. distinguishes itself through its commitment to brewing excellence and innovation. We pride ourselves on crafting high-quality beers that showcase a harmonious blend of traditional brewing techniques and inventive flavors.

2.4. Target Market

Defines the company's ideal customer base.

- Example: Barrel & Brew Co. targets beer enthusiasts and craft beer connoisseurs in Asheville, North Carolina, and beyond. Our offerings appeal to individuals who appreciate the artistry, quality, and diverse range of flavors found in handcrafted beers.

3. Market Analysis

3.1. industry overview.

Presents a general overview of the industry, its trends, and growth potential.

- Example: The craft beer industry in Asheville, North Carolina, is thriving, driven by the city's vibrant beer culture, tourism, and a strong community of beer enthusiasts. With a growing demand for high-quality and diverse craft beers, the industry presents significant growth potential for Barrel & Brew Co.

3.2. Competitor Analysis

Evaluates the company's direct and indirect competitors, as well as their strengths and weaknesses.

- Example: Direct competitors: Mountain Brew – a local brewery located in Asheville, North Carolina, specializing in craft beers that celebrate the mountainous region.

- Example: Indirect competitors: The Hop House – a popular brewpub and restaurant in Asheville, North Carolina. While they brew their own beers on-site, they also offer a wide selection of craft beers from other local and regional breweries.

3.3. Target Market Analysis

Explores the company's target customers, demographics, preferences, and pain points.

- Example: Barrel & Brew Co.'s target market includes beer enthusiasts, craft beer connoisseurs, and locals and tourists who appreciate the unique beer scene in Asheville. The target demographic comprises individuals aged 21 and above who seek flavorful, high-quality beers and enjoy exploring different beer styles and flavors.

3.4. Market Opportunities

Identifies potential opportunities for the company to grow within the market.

- Example: There are several opportunities for Barrel & Brew Co. to thrive in the market. Firstly, by actively participating in local beer festivals, events, and collaborations with other breweries, Barrel & Brew Co. can increase brand visibility and attract new customers. Additionally, partnering with local restaurants and bars to showcase their beers can expand their reach and tap into new customer segments.

Key Point 1

Example 1: Conduct a competitor analysis to understand the strengths and weaknesses of existing breweries in the area. (e.g., Identify key competitors' offerings, pricing, and customer reviews to determine potential gaps in the market)
Example 2:Analyze local beer consumption trends and preferences through surveys and market research. (e.g., Discover that there is a high demand for craft beers with unique flavors and local ingredients in Asheville)

4. Marketing and Sales Strategy

4.1. product or service offerings: .

Describes the company's products or services in detail.

- Example: Barrel & Brew Co. offers a diverse range of handcrafted beers. Our lineup includes a variety of beer styles, from refreshing lagers to hop-forward IPAs and rich stouts. Each beer is meticulously brewed using high-quality ingredients and crafted to deliver exceptional flavor and aroma.

4.2. Pricing Strategy

Outlines the company's approach to pricing its products or services.

- Example: Barrel & Brew Co. employs a competitive pricing strategy that reflects the quality and craftsmanship of our beers while remaining accessible to our target market.

4.3. Sales Strategy

Explains how the company plans to generate sales and build

customer relationships.

- Example: To generate sales and build strong customer relationships, Barrel & Brew Co. focuses on creating memorable experiences for beer enthusiasts. Our taproom in Asheville, North Carolina, serves as a hub for beer tasting, socializing, and educational events. We prioritize customer engagement by offering guided brewery tours, hosting beer tasting sessions, and providing a welcoming and knowledgeable staff to enhance the overall brewery experience.

4.4. Distribution Channels

Describes the methods through which the company will deliver its products or services to customers.

- Example: Barrel & Brew Co. primarily distributes its beers through its taproom in Asheville. Customers can visit the taproom to enjoy our beers on-site, purchase cans or growlers to-go, and engage directly with our team.

4.5. Promotions and Advertising

Details the company's promotional efforts and advertising strategies.

- Example: To increase brand awareness and attract customers, Barrel & Brew Co. employs a multifaceted approach to promotions and advertising. We leverage social media platforms to showcase our beers, engage with our audience, and promote upcoming events. We also collaborate with local food vendors, musicians, and artists to host unique experiences and create cross-promotional opportunities.

Key Point 2

Example 1: Organize a beer tasting event showcasing the brewery's signature brews to attract beer enthusiasts and build brand awareness. (e.g., Attract 300 attendees to the event, generating positive feedback and inquiries about future offerings). Attend local festivals, events, etc to offer beer tastings and sale discounted beers
Example 2: Collaborate with local restaurants and bars to feature Barrel & Brew Co.'s beers on their menus, expanding the brewery's reach and attracting new customers. (e.g., Secure partnerships with three popular restaurants, resulting in increased sales and customer referrals)
Example 3: pre-sale “beer of the month” or mugs for a “mug club” to provide a discount for the first year (or lifetime) based on a pre-launch subscription fee
Example 4: Social Media & Email signups. Build a local (and broader) following by documenting/sharing the process of brewing, building, launching the brewery. Collect emails to provide updates to local supporters

5. Operations and Management

5.1. brewery production.

Involves the brewing process, quality control, and packaging of the beers.

- Example: Barrel & Brew Co. focuses on producing high-quality beers by adhering to strict brewing standards, conducting regular quality checks, and implementing efficient packaging and labeling processes.

5.2. Inventory Management

Refers to the management of raw materials, brewing supplies, and finished beer inventory.

- Example: Barrel & Brew Co. maintains a comprehensive inventory management system to monitor stock levels, track ingredient usage, and ensure sufficient supply of brewing materials. This enables us to meet customer demand and optimize production efficiency.

5.3. Taproom Operations

Encompasses the management of the taproom, including customer service, beer pouring, and creating a welcoming atmosphere.

- Example: Barrel & Brew Co. places a strong emphasis on exceptional customer service and creating a warm and inviting environment in our taproom. Our well-trained staff provides knowledgeable guidance on beer selection, offers a memorable tasting experience, and fosters a sense of community among our patrons.

5.4. Compliance and Regulatory Requirements

Involves adhering to local, state, and federal regulations related to brewing, licensing, health and safety, and responsible alcohol service.

- Example: Barrel & Brew Co. ensures compliance with all applicable laws and regulations governing the brewing industry. We maintain proper licensing, prioritize health and safety protocols, and promote responsible alcohol service to uphold the highest standards of legal and ethical practices.

Key Point 3

Example: Martin Holts, the owner of Barrel & Brew Co., has a decade of experience in craft beer brewing, including managing a successful brewery in a different location. His expertise ensures a deep understanding of brewing techniques, quality control, and industry trends.
Example: The brewery's head brewer, Sarah Thompson, is a renowned expert in the craft beer industry, having won multiple awards for her innovative beer creations. Her expertise brings credibility and a competitive edge to Barrel & Brew Co.

5.5 Staffing and Human Resources

Covers the recruitment, training, and management of a skilled and dedicated team.

-Example: Barrel & Brew Co. places great importance on hiring passionate and knowledgeable individuals who share our commitment to brewing excellence. We provide comprehensive training programs, offer competitive compensation, and foster a positive work environment to attract and retain top talent in the industry.

5.6. Financial Management

Involves budgeting, accounting, and financial analysis to ensure the brewery's financial stability and profitability.

- Example: Barrel & Brew Co. maintains a robust financial management system, which includes accurate bookkeeping, regular financial analysis, and strategic budgeting. This allows us to make informed business decisions, manage expenses effectively, and pursue growth opportunities while maintaining financial sustainability.

All of the unique Brewery financial projections you see here were generated using ProjectionHub’s Brewery Financial Projection Template . Use PH20BP to enjoy a 20% discount on the template.

6. Financial Plan

6.1. startup costs.

Provide a detailed breakdown of the total startup costs requirements, and where you plan for those funds to come from. You will also want to breakdown how the startup costs will be used including working capital to cover losses before the business breaks even.

- Example: Creating a solid financial plan is crucial, and we are taking the necessary steps to ensure the success of Barrel & Brew Co. We have raised $150,000 through personal investment from Matin, and we are working with financial institutions to secure a business loan of around $500,000. By combining these funding sources, we are confident in our ability to meet the startup cost requirements and establish a strong foundation for Barrel & Brew Co.

6.2. Revenue Projections

Provides an estimate of the company's future revenue based on market research and assumptions.

- Example: Barrel & Brew Co. projects $1,367,824 in revenue in the first year. The company anticipates steady growth in revenue over the initial five-year period.

6.3. Expense Projections

Estimates the company's future expenses, including fixed and variable costs.

- Example: Barrel & Brew Co.'s expenses include property lease, accounting, advertising, professional services, utilities, and more.

6.4. Profit and Loss Statement

Summarizes the company's revenue, expenses, and net income over a specific period.

- Example: Barrel & Brew Co. expects to achieve profitability within the first two years of operation.

6.5. Cash Flow Projections

Outlines the company's projected cash inflows and outflows.

- Example: Barrel & Brew Co. cash flow projections account for seasonal fluctuations in sales and expenses.

6.6. Break-even Analysis

Determines the point at which the company's revenue equals its expenses.

- Example: Barrel & Brew Co. anticipates reaching its break-even point in year 2 of operation.

Watch how to create financial projections for your Brewery

Key Point 4

Example 1: Compare financial projections with industry benchmarks for breweries of a similar size and production capacity. (e.g., Aim for a gross margin of 50%, which is within the typical range for craft breweries)
Example 2: Consider potential market growth and expansion opportunities in Asheville, factoring in expected revenue increases from increased distribution and taproom sales.

7. Appendix

7.1. supporting documents.

Includes any relevant documentation that supports the information presented in the business plan, such as resumes, financial projections, market research data, and permits or licenses.

7.2. Glossary of Term

Provides definitions for industry-specific terms used throughout the business plan to ensure reader comprehension.

7.3. References and Resources

Lists any sources or resources referenced during the preparation of the business plan, including industry reports, market research data, and relevant publications.

Key Point 5

Example: Martin Holts and his family invest a substantial amount of personal funds into the brewery's startup costs, demonstrating their commitment to the business's success.
Example: The brewery secures a small business loan backed by the collateral of brewing equipment, showing the willingness to assume financial risk and ensuring the lender's confidence in the venture.

How can I choose the ideal location for my brewery?

When selecting a location for your brewery, consider factors such as the availability of water supply, access to quality ingredients, proximity to your target market, zoning regulations for breweries, space for brewing equipment and storage, and the potential for a taproom or retail area.

What are the steps to start a craft brewery?

Starting a craft brewery typically involves conducting market research, writing a business plan, securing funding, obtaining necessary permits and licenses, sourcing equipment and ingredients, hiring staff, and marketing your brewery.

How can I finance my brewery startup?

There are various options to finance a brewery startup, including self-funding, bank loans, crowdfunding, seeking investment from private investors or venture capitalists, or applying for government grants or incentives.

What permits and regulations do I need to comply with to operate a brewery?

The permits and regulations for operating a brewery can vary depending on your location. Typically, you will need permits related to alcohol production and distribution, licensing for on-site consumption or retail sales, compliance with health and safety regulations, and adherence to labeling and packaging requirements.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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Key Elements of a Brewery Business Plan

Whether you’re in the initial phases of starting a brewery or looking for expansion opportunities to grow your brewery’s footprint, a business plan can help you get there. The business plan is a written document that outlines every detail of your brewery business. It includes goals, products and inventory, organizational structure, sales, accounting, and more.

Before hitting the ground running, it’s important to understand where your business sits currently. Then create a plan for what you want to achieve over the next few years. A business plan not only allows you and your team to be on the same page but also offers a look behind the curtain for potential investors or loan providers you might be considering for additional funding .

Keep in mind that your business plan shouldn’t be set in stone. As your brewery grows, you may need to tweak and pivot your growth plans — and that’s alright! Think of your brewery’s business plan as a living document that needs to be updated annually to align with your growing company.

As you navigate this guide, fill out and share this free business plan worksheet to set goals for your brewery in stone.

Executive summary, company description & analysis, market analysis, organizational structure, product inventory, marketing and sales, funding request, financial projections, pro tip: stick to your brewery’s business plan with business management software, business decisions, what to include in your brewery business plan.

When crafting your brewery’s business plan, there are a few elements that should always be included. But it’s important to remember that while there are general templates to follow, your business plan is for your brewery. Which means you can customize it however you see fit.

A few sections you should consider including in your brewery business plan are:

Every business plan should begin with an executive summary. This provides a high-level overview of your brewery’s history, mission, team, location(s), growth goals, and financial goals. Remember that this is a summary. You don’t need to go into too much detail in this section because you’ll be digging deeper into these topics throughout the rest of the business plan.

What makes your brewery unique in today’s market? Think of what was your motivation behind opening your doors in the first place? What benefits are you trying to provide to your customers? Are you a microbrewery, a taproom brewery, or a regional brewery? Does your brewery or staff have any awards or achievements that help you stand apart from competitors? What milestones have you achieved or major sales goals have you hit? Use this section to share who your brewery is and what the motivations are behind what you do.

Over the past few years, the craft brewing industry has become more and more saturated. Whether you were the first or the last brewery to join your local market, it’s important to know where you stand among them. It’s helpful to include a market analysis in your brewery business plan to understand what your competitors are doing well and where there might be gaps that you can take advantage of. How many beers are they offering on their menu? How often does their menu rotate? Do they offer monthly beer clubs or memberships? Do they have a customer loyalty program? Are they offering tours of the brewing process? Are their craft beverages in local grocery stores or only for purchase from their taproom? Understanding where your competitors stand allows you to make informed business decisions and successfully navigate a competitive market.

Whether you manage a small team of brewers or run a larger scale operation with a team of 20+ individuals, there is likely some form of organizational structure in place. Clearly outline the structure of your team based on the business sectors of your craft brewing business. List out the leadership team and those that report to them.

As a product-based business, having a pulse on your inventory is of the utmost importance. Without the right materials in stock, you won’t be able to brew your products or package the beer for consumption. Having a proven process in place for product inventory ensures that your brewery will remain operational. Avoiding the potential for a pause in production that could stunt your growth goals.

Create a plan that improves the visibility of inventory for every member of your team. If you’re low on a product, how will your team find out about it? What will be the process to ensure that additional supplies and materials are purchased? Along with being able to track your inventory quickly, a strategic brewery business plan also needs a process for you to accurately forecast inventory orders. While inventory management will help you know when things are low, inventory reorder forecasting will help you determine the most effective timeframe for when purchases need to be made.

When it comes to marketing your business to drive additional revenue, take the time to ask yourself the following questions:

What is your current marketing strategy to drive new business?
How do you plan to make a new customer a repeat customer?
What will you do to stay top of mind with your existing customers?
Where should you be marketing your brewery within the community?
How will your brewery distribute your products?
Is there a process in place to handle sales orders and invoices?
Where will you house important customer order history details?

Think through the above questions so you can fill in any gaps that will help you accomplish your goals quicker.

If the purpose of your business plan is to attract additional funding to help you expand or grow your brewery’s reach, then you will want to include a funding request section. In this section, you would explain how much funding you are requesting. Also how the funding will be put to use. This allows investors to get complete visibility into where their money is going.

As a brewery owner, you understand that your success is often defined by the company’s profits and revenue. Gather a few bank statements, income statements, cash flow statements, loan information, and any additional documents that can help demonstrate your brewery’s profitability. Keep in mind that there’s a lot that goes on behind the scenes of running a brewery. With so much on your plate, using accounting software is vital to keeping accurate records and checking in on how the business is doing.

While these will clearly show where your brewery currently stands, it’s also helpful to include projections of where you expect to be financially in the next five years, ten years, etc. Using these projections, you can create realistic goals. Broken down into quarterly sprints, that will help you reach them more successfully.

To wrap up your brewery business plan, attach any supporting materials within the appendix. This can be anything related to your business, ranging from awards and certifications to resumes of the leadership team.

Watch this short video from CPA Kary Shumway for his expert advice on creating a brewery business plan. For more detailed guidance — including sample plans, templates, and financial planning worksheets — you can sign up for his Brewery Business Plan course.

There are a lot of moving pieces that need to remain in sync if your brewery is going to successfully reach your business goals. From inventory management to sales and accounting, brewery management software allows you to track every aspect of your business more quickly and effectively — keeping you on track.

While there isn’t a one-size-fits-all product out there, your brewery management software should be able to help:

Track your inventory and prompt you when you’re running low
Monitor your inventory with the click of a button to confidently fulfill orders
Calculate production costs for upcoming batches using historical cost data
Create sales invoices and sync them with your company’s accounting software
Report on and track your sales and production metrics in high-level dashboards
Provide visibility into business metrics when on the go via any device

Even with the best staff, mistakes can happen that jeopardize sales and hurt your revenue. Utilizing brewery management software equips your team with everything they need to make informed decisions that benefit your brewery.

Read more: How to know when you’re ready to invest in tech »

Why Your Brewery Needs a Brewery Business Plan

Experiencing growth is exciting for any business owner. It can also leave you with long days and sleepless nights if growing pains are involved. Crafting a solid business plan for your brewery helps equip you with a sensible growth strategy for you and your team from day one. While it’s a great tool to use to ensure you’re on track to meet your goals, your business plan can also be used to show your team and potential investors how profitable and successful your brewery is.

As a brewery owner, you want to do everything in your power to keep your business operating smoothly. In order to maintain a successful and profitable business, you need to outline growth goals to work toward. Do you plan to stay in one location? Are you looking to expand the number of taprooms over the next few years? Consider how many individuals you currently employ and the number you expect to hire as your sales targets are met. Will you distribute your beer only onsite at your location? Will you offer your selection across regional grocery stores and restaurants as well? Determine realistic goals for your brewery and set a timeframe in which you hope to achieve them. This added layer of visibility into your business’s future will hold you more accountable as you work to hit quarterly benchmarks. Creating the perfect roadmap for success.

Whether you plan to expand production within your current facility or invest in additional locations, the financial feasibility of these strategies will depend on how much revenue you bring in over the next few years. You have the option to extend the timeframe on your growth goals if sales aren’t hitting the mark. You can also outsource additional funding opportunities to help you grow your brewery. With a solid business plan in place, you’ll have the toolkit needed to demonstrate to loan providers why they should feel comfortable betting on your craft brewing business.

Owning a brewery is an extremely rewarding opportunity, but that doesn’t mean it’s always going to be a breeze. Throughout the years, you’re going to need to make tough decisions — and sometimes you need to make them quickly. By taking the time to put together a business plan for your brewery and updating it regularly, you’ll have a pulse on operations and goal tracking at all times. Because of your visibility into every aspect of the business, you’ll be able to make confident and informed decisions that benefit your brewery.

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How to Start a Brewery: Growing Your Own Craft Beer Business

Anthony St. Clair

28 min. read

Updated March 18, 2024

Free Download: Sample Brewery Business Plan Template

In 2018, there were more than 7,450 breweries in the U.S.—well over than the historic high of 4,131 breweries in 1873, according to the Brewers Association . In such a crowded market, making good beer and opening the doors isn’t enough anymore.

But, the good news is, if all those people could start a brewery, then you can too—as long as you know what you’re getting into and have a solid business plan for your brewery.

From running coolant pipes to navigating regulations, starting a brewery is a messy, convoluted job full of twists, turns, delays, setbacks, and surprises—but it’s also one heck of a ride.

In this guide to starting a brewery, we’re going to talk with brewers who’ve been-there-done-that, and we’ll get insights from experts in supporting industries such as insurance and finance, as well as discuss regulatory issues.

While it may be your dream to brew great beer, this guide will help introduce you to the business side of craft beer.

This guide will cover the seven essential steps to starting a brewery:

Planning a brewery
Finding a brewery location
Choosing brewery equipment
Building relationships with vendors and the local community
Funding a brewery
Obtaining insurance before opening a brewery
Keeping regulations in mind when starting a brewery
Step 1: Planning a brewery

No matter its size or age, every brewery was once a startup.

ColdFire Brewing , a 10-barrel brewery, came online in December 2015, founded by Dan Hughes and his brother Stephen. They’re constantly hard at work on business development and recipe formulation, navigating bureaucracy, and enduring the inevitable delays that come with brewery construction, equipment delivery, and regulatory approval.

“We began to get serious about starting our brewery several years ago, and we were still working out details as we prepared to open our doors,” says Dan.

The Hughes brothers developed a solid business plan and built a core team to bring their vision to reality. Backed by a team of private local investors , ColdFire gained access to additional capital through an SBA loan .

While Dan heads up operations, his brother Stephen is head brewer, and their team also includes directors of finance and brand, respectively.

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Watch your finances

Having a key financial person in place has helped them get better at monitoring cash flow and their overall financial status and needs, says Dan. Most small businesses and startups that are looking to grow— hire a new employee , or buy a new piece of equipment, or open a new location —need to think hard about cash flow, or making sure they have enough money in the bank to meet payroll and other financial obligations.

Review your business plan regularly

Committing to regularly reviewing your business plan and financials is a good step toward making more informed, smarter spending decisions, that can have a big impact on a new business’s long term viability. Forcasting, and then comparing your actual results against your projections on a regular basis, will help you spot any issues before it’s too late to do something.

If you don’t have a business plan yet, don’t skip it

If you don’t have a business plan for your brewery just yet, don’t skip it. Planning is proven to help you grow 30 percent faster . Plus, if you’re going to seek a loan or investment, your funders will expect you to have one. If you’re not sure what you should include in your plan, check out brewery sample business plans on Bplans. You can download them for free to help you get started. Here are two of our most popular example plans:

Sedibeng Breweries

About the plan: Sedibeng Breweries is a medium-scale brewery located in the growing industrial center of Selebi Phikwe, Botswana. Initial plans are to produce three main lines of beer. These products will be distributed to remote yet extremely viable areas, where the market is appreciative of readily-available, good-quality brew.

Martin Cove Brewing Company

About the plan: Located in Medford, Oregon, Martin Cove Brewing Company has been a successful microbrewery for the past three years. This year, Martin Cove Brewing Company will gross $520,000 in sales. With this money, they plan to expand its distribution to selected metro areas within the state of Oregon. In addition, they will introduce a new product, a traditional German Marzen-style lager.

Dan Hughes’ advice on starting a brewery

1. the most important detail is defining a clear vision.

“We know what kind of brewery we want to create and we have tried to let that vision drive all of our decisions.”

2. There has to be a commitment to the craft

“We find this opportunity to open a brewery a privilege, and we certainly aren’t doing this for the money. In fact, we’re taking a significant pay cut to have the privilege to open a brewery. We do so with a vision toward creating a quality brewery that honors the traditions of those that have gone before us.”

3. Every relationship is important

“When you build a few good relationships, suddenly they open the door for more relationships, and that pattern has only continued to hold true.

“Our bank had heard of us before we ever met them, and our landlord had been approached by other breweries in the past. Fortunately, we have always found it important to treat people well and listen to good people who have good advice. That has ended up serving us well.”

4. Prepare for license and regulation challenges

“They take time—so much time—to file, follow through, and gain approval. Having been planning this for so long, we kind of knew what we were getting into and have thus far been able to get through most of these challenges to-date. But they all take so much time.

“With that said, the federal license, or TTB [Alcohol and Tobacco Tax and Trade Bureau] permit, was the longest and most arduous. The more complex the operating structure of a business , the more information and time required.”

Step 2: Finding a brewery location

From land use to public taste, the location where you plan on opening a brewery is a crucial decision. Generally, brewers want to set up shop in their own backyard.

Here are some questions to consider:

What are the relevant local and state laws affecting breweries? (And there will be plenty—brewing is one of the most regulated industries in the country.)
Where in your area will you find land or a building with the right zoning, size, facilities, and access for bringing in raw materials, attracting customers, and/or shipping out finished beer for distribution?
What local favorites will you need on tap to appeal to the market, and where can you innovate to stand out?
Will you only brew ales, or will you also make space for lagers, a barrel-aging program, and so on?
What type of brewery will you be: production brewery or brewpub?
How wide do you want to grow production and distribution, or do you want to focus on selling over your own bar?
Do you want to scale to multiple locations?
What construction will be needed to get the doors open on your first location?

All these questions and more will influence the right space for your brewery. However, the main thing is to start with the right space—and one that will be bigger than what you think you will need, says Jason Jordan of Propel Insurance.

“I cannot tell you how many brewers I have talked to in year two to three in business,” he says, “and they all said their biggest regret was not getting a bigger space that they could grow into.”

However, brewers also need to be willing to take a hard look at where they want to locate and do their homework to make sure they can establish a successful brewery there. Word of mouth is no substitute for market research , says Ben Price, co-founder of Hard Knocks Brewing, a small brewpub in its second year of operation.

“The single biggest mistake I have made was locating my business in a town that could not care less about craft beer,” says Ben. He recommends brewers use data firms such as Insightics to see where and how people spend their money in an area.

“You’re looking for a number of 70 percent or more within five miles of the zip code you desire,” says Ben. “I made the mistake of trusting in word of mouth. You want locally oriented people, people who want a good product, made local.”

Step 3: Choosing brewery equipment

Your initial system will likely be seven to 15 barrels, but run your own numbers. Figure out how much you’ll need to have in production at a time to be profitable.

What you need to know about buying new

A new system might be subject to delays, especially if demand from other breweries is high, but you’ll be able to design to your needs and specifications, and you’ll have support when issues arise (and they will).

“You’ll probably start with a seven-barrel system, spend anywhere between $130,000-$175,000 new,” says Patrick McCarthy, who works in the financial sector and aids breweries with capital and business planning.

Is it a good idea to buy used brewing equipment?

A used system might be through the door quicker and might save you money up front, but make sure you’ve thoroughly reviewed the system and seller—and remember that when you have problems, you’ll likely be on your own to fix them.

“Used systems are almost as expensive, so you’re really not saving anything, but you might get it sooner than ordering new. Some folks cut corners by ordering equipment made offshore. Many brewers avoid that due to perceived qualitative differences,” says Patrick.

How Ninkasi Brewing grew their brewing capacity

Ninkasi Brewing began in 2006 on a 15-barrel system and produced 1,650 barrels. In 2018, Ninkasi sold 90,000 barrels and was the thirty-fifth largest brewery in the U.S., and the fourth largest in its home state of Oregon, after powerhouse brands such as Deschutes, Rogue, and Full Sail. In April, 2019, the brewery sold its majority stake to a larger organization.

Co-founders Jamie Floyd and Nikos Ridge leased their startup system from a family running a German restaurant out of a former brewpub. While brewing and self-distributing their beer, Floyd and Ridge purchased property where they could relocate and expand operations. They moved into their current location with a 20-bbl brew system, three 60-bbl fermenters, and one 20-bbl fermenter. A year later, they replaced the 20-bbl brew system with a 30-bbl system, followed by another expansion a year and a half later to 50 barrels. Today they use an 80-100-bbl brew system, but the 50-bbl is still online for special brewing projects and research-and-development beers.

“We continually planned for growth and capacity, catching up the entire first seven years of being open,” says Jamie. “In a way, it’s easy to build out in this way, as you always need something, so it becomes more about the funding and the logistics.

“We continually made beer while switching out new systems and adding capacity and infrastructure. One of our greatest strengths was our ability to work around the construction we were doing.”

Step 4: Building relationships with vendors and the local community

Starting a microbrewery and brewing great beer is not a solo endeavor. It is a constantly coordinated, ongoing set of relationships with customers, government officials, craftspeople, and your internal people.

Find trusted advisors

“The number one piece of advice I give new brewery clients that are in startup stages is to engage your main business vendors early on in the process and find the right people to serve your needs,” says Jason Jordan.

“You need trusted advisors that are proven in the beverage industry and have a decent portfolio of brewery clients. This would be the architect, business lawyer, intellectual property attorney, banker, insurance broker, real estate agent, label maker, hop grower, malt supplier, tank fabricator, and accountant.”

Hire the right team

Relationships and keeping an ear to the ground are key not only to establishing your brewery, but in how and when you grow. Jason Carriere, the owner of Falling Sky Fermentation Supply Shop and co-founder of Falling Sky Brewing , has gone through many twists and turns since Falling Sky opened its first Eugene, Oregon brewpub location in 2012. Since then they’ve opened a second location, a pourhouse that focuses on food production, and a third location, a pub and pizzeria on the University of Oregon campus.

“I’d been running the homebrew shop for a while,” says Jason. “I’d already seen several of my best employees move on to become brewers around town, so I thought I’d look seriously at making that expansion ourselves, keep the team together, make it so homebrewers who worked at the shop could have a way internally to go pro.”

In their first year of production, Falling Sky produced 800 barrels, and they produced 1,300 in 2015—and that’s while getting underway on construction for their third location, moving the homebrew shop, and expanding their current brewhouse.

Know your customers and your financials

Jason believes strongly in “knowing who your customers are and what they want,” balanced with skill and consistent craftsmanship instead of novelty. “I’m not a big believer in recipes, or special combinations of hops no one has thought of,” he explains. “Breweries don’t really win customers with one beer, but they can lose customers with one beer.”

When it comes to growth, Jason advises a thorough understanding of the brewery’s production numbers and financials , balanced with an on-the-ground understanding of daily operations.

That then informs your instincts and intuition. And all this must be tied together with ongoing communications with staff, business partners, vendors, and other key people affecting your business.

“You wouldn’t want to expand if your brewery is at 60 percent capacity and you have empty tanks sitting around,” Jason says. “You also have to have your pulse in the community and the industry to know whether or not you’re saturating certain things, or if you hear about people wanting your beer but not getting it. But it’s all about how we’re going to expand. Just because someone in a market wants your beer, doesn’t mean it’s part of your strategy.”

Be open to opportunities

You also have to be aware of opportunities that arise, though, even if it’s unexpected—and that brings intuition, opportunity, and relationships back in play.

“We had no five-year plan to open a third restaurant, but when we got approached by the University of Oregon, we listened,” says Jason. “It was one of those things where we didn’t really want to expand, but it was far enough in the future that we could plan it through without a rush. Our second location was more rushed.

We were busting at the seams at the brewpub, especially with the kitchen, so the deli expansion was more to let the pub do more of what it needed to do again. The second location had a bigger kitchen, cold storage, etc., to handle making fries and ketchup. It was a combination of good opportunity and vision.”

But that doesn’t mean it was easy. “It was scary, I’m not gonna lie,” says Jason. “When we first did the deli, it looked like a very bad idea for a few months. But it turned around.”

Don’t second guess—trust your team

Jason and his team are not prone to regrets or second-guessing. Not that everything has always been easy or rosy, but he credits solid planning and teamwork with being able to make key moves without looking back and wondering.

For Falling Sky, that includes a strategic decision to focus on location sales instead of wider distribution. “I’m not a big second-guesser. When I make a decision, it’s because I feel confident about that decision, and I’ve thought through the consequences and I’ve come to terms with the consequences of choosing one option over another,” says Jason. “I’m confident in our decision to focus on selling beer over our bar versus the shelf wars and SKU wars.”

Step 5: Funding a brewery

Sure, at its heart beer is made from water, malt, yeast, and hops—but there’s an invisible yet crucial fifth ingredient: money.

Form a relationship with the right bank

Raising capital for any business can be a difficult process, and breweries are no exception. In his various roles in the financial industry, Patrick McCarthy has most recently worked as Vice President Commercial Relationship Manager with Bank of the Cascades , which has 35 companies from the craft beverage industry as customers.

Over the years, institutions he’s worked with have directly banked six breweries, a cidery, and a kombucha producer, and Patrick has also advised dozens of startup breweries, from reviewing business plans to helping prospective brewers network with key people.

Patrick sees his role not just as analyzing a business plan or crunching numbers. “You want to be helpful and move the whole business along,” he says. “If a business comes into the bank that’s wonderful, but at the least you’ve made some friends.”

Here is Patrick’s overall advice for startups to make sure they’re not only brewing quality beer, but keeping solid books:

1. Banks are not consistent sources of startup capital

A new brewery is probably not going to a bank for a startup loan (banks usually come into play for capital to fund growth once a brewery is more established). Friends and family are the most common backers, and many startups bootstrap . Some cities, such as Portland, Oregon also have what Patrick calls “beer angels”—private angel investors who understand the beer business and invest in select breweries and cideries.

Loans from the Small Business Administration (SBA) can also be a good avenue, but from “bank to bank the SBA program is used differently,” says Patrick. “Some bankers have a great deal of interest, knowledge, and depth, and can be a champion for a startup brewery. But a lot of banks look at breweries as restaurants and avoid them, or want to see them in business three to four years before they invest.”

2. Be realistic about your business potential

When Patrick looks at a new business, here are some of the things he looks for to inform his sense of the brewery’s chance of success:

Do they know how to make good beer? Have they made good beer elsewhere? Won awards?
What is their brewing experience? If someone’s been a garage brewer for five years, that’s different from someone who’s been brewing at an established brewery for the past 15 years.
Do they have good credit? If not, why not?
How much skin do they have in the game financially? Will they be able to handle delays? Do they have access to contingency capital?

3. There’s no one model—or one business plan—for breweries

Each brewery will have its own unique business model and business plan . Before opening a brewery, prospective brewers have to figure out the right business model for their plans, location, interests, startup resources, and long-term vision.

Typical models include taphouses, production breweries, and full brewpubs. There’s also a new phenomenon called an “alternating proprietorship,” says Patrick, where brewers brew part-time on someone else’s system.

Within any model, there are things breweries can focus on to stand out and increase revenue. “Some brewers emphasize food in part because the food dollar can translate into more dollars profit for beer,” says Patrick. “Managing your own distribution is ideal. There are overhead tradeoffs, but I’m seeing it more and more.” Exports are becoming another component, he observes, with international markets such as Japan becoming thirstier and thirstier for American craft beer.

“Everyone’s trying to find what they can afford, what works,” he explains. “Merely making good beer isn’t enough anymore. There’s way too much good beer out there to stand out immediately.”

Even if you’re not seeking funding, it’s still a really good idea to create a Lean Business Plan that you can use to help navigate your business as challenges and opportunities arise. The benefit of a Lean Plan is that it’s meant to be reviewed and changed regularly, so you’re not just taking a snapshot of your business and goals once, and then shelving it for five years.

4. Cash must be available to cover costs and offset delays

On an industry-wide basis, for small to medium-sized breweries, the ratio between sales and fixed assets is typically for every $6 of sales, a brewery has $1 of fixed assets.

Estimate brewery startup costs

Start with estimating your startup costs . A new and growing brewery’s biggest costs tend to be the brewing system (e.g., $130,000–$175,000 for a new seven-barrel system) and tenant improvements to the property (which in Patrick’s experience in Oregon, including Portland markets, has typically ranged $200,000–$350,000).

“It’s expensive to alter a commercial space that doesn’t have drains, certain water lines, the required electrical, ventilation, etc.,” he explains. “Many also put in a back bar, seating, etc.” Costs vary by scope, location, and market.

Anticipate delays and setbacks

“Problems with licensing or permitting with the city that cause delay of opening can be extremely expensive,” says Patrick. “Every day they can’t pour their own beer is catastrophic financially. That’s the biggest risk I’ve seen in startup stages: timing.”

Delays are a reality in startup breweries. Brew system fabrication and delivery can take longer than the agreed timetable. Regulatory or permit approvals can drag on for months. Construction can hit unexpected snags. Make sure your financial reserves can handle delays and extra costs.

“Seasonality matters too,” explains Patrick. “You want to have the doors open when the beer-drinking season gets started. Winter months are usually the slowest for a brewery. You want to be open by April or May. Ideally, that’s not always in your control due to startup delays, but starting with April to May you want to operate during those busier months.”

5. Treat your accounting with as much respect as your brewing

“I’ve passed on a brewer that didn’t respect the accounting process,” says Patrick. “The brewers are focused on their first love, which is making delicious beer. Accounting isn’t necessarily the top and foremost in everyone’s mind, but in this situation, it was irresponsibly ignored. You can’t let the accounting take a distant back seat.”

Just as quality control is essential for good beer, you have to make sure the books are balanced and the financials are being tracked well. “Accounting keeps you out of trouble,” says Patrick. “It helps you plan, helps you get a return, and ultimately helps you generate revenue.”

Metrics: Know your numbers

Okay, so understanding your financials is important, but what do you need to track in order to understand the financial health of your brewery?

Here are the numbers, metrics, and other indicators Patrick says brewers should monitor:

Breweries should typically break even or generate a small profit by the first six to 12 months of operation. “They’re at least breaking even, but they’re not paying themselves much yet.”
Between 12 to 18 months, there should be a 10 to 15 percent bottom-line profitability . “If I’m used to seeing all models being profitable two years out by at least 10 to 15 percent,” says Patrick, “then if you’re not, I need to understand why or how you’re going to get there.”
Beyond that, examine year-round profitability on a quarterly basis, with a focus on being profitable annually, and at least breaking even quarterly.
If food is part of the business, are food costs (food-cost-percent and food labor) being contained at 20 to 25 percent of food revenues?
Are you at capacity or will you be at capacity soon? What do you need for equipment for the next six months to keep up with demand?
Cash flow. What is your financial liquidity, especially at the end of each quarter and at the beginning of the fourth quarter, given that winter is often a slower season?
What is your leverage, the ratio between total liabilities and net worth? “There’s no magic number,” says Patrick, “but the greater the leverage the greater the risk in the business model. If someone is exceeding three-to-one, two-to-one, I have to take a harder look at it. Sometimes that can be a fleeting ratio and adjusts. If the leverage is pushed out, I need to understand why. Is it losses? Is it mismanagement?”
Is it time to scale? If the balance sheet is showing that you have $7 to 8 sales for every $1 assets (and $6 sales for every $1 assets is typical), Patrick says it’s time to examine scaling.

As you find your stride in a profitable bottom line , you’ll also examine increasing efficiency. For example, as production volume increases, breweries typically purchase a grain silo. “They can buy in bulk, easily cut grain expense by two-thirds,” says Patrick. “Grain silos tend to pencil out quickly. It’s an exciting step up.”

The same thinking applies across the brewery. “At some point when you get larger, you’ve got more money to squeeze that remaining five percent profit out of your beer.”

Putting together a sales forecast and a cash flow forecast that you monitor at least monthly can be really helpful. Running a business or Lean Plan review meeting that also covers your financials is a great way to hold yourself accountable.

Step 6: Obtaining insurance before opening a brewery

Breweries need various insurance, just like any other business. A brewery with a large employee roster and a fleet of self-distribution vehicles will have different needs from a three-person production-only startup. Find an insurance agent you can trust who preferably has experience working with breweries or wineries.

No, insurance is not as sexy as deciding which new “it” hop is going to be the feature of your new IPA, but if a brewery doesn’t keep current on their insurance needs, says Jason Jordan at Propel Insurance, then they are asking for trouble.

Note: Insurance and bond requirements vary by state, locality, and type of brewery, so make sure you’re talking with your insurance agent and even your lawyer for what’s right for your operation and where you’re planning on starting a brewery.

The biggest concern is the lease contract with the landlord, says Jordan. “That can be boilerplate or have a myriad of different insurance coverage and limit requirements to comply with.”

Here are other areas of coverage Jordan says a brewery might need, which will vary depending on the operation:

Business income and extra expense coverage
Backup of sewer and drains
Equipment breakdown coverage (depending on the age of their brew system)
Property insurance on all equipment and business property
Key man insurance via a buy-sell agreement (if the brewery has multiple partners)
Market valuation coverage (for offerings such as a barrel aging program)
Product recall coverage “is sometimes a concern”
Crime coverage for theft of money and securities
Commercial auto insurance is key if expanding into or starting to self-distribute product
Workers comp is mandatory if employees are on the payroll, which also necessitates employment practices liability insurance (known as EPL insurance or EPLI) to cover hiring and firing practices

A brewery’s most common claims tend to relate to workers comp injuries, such as employees straining a muscle or hurting their back lifting heavy items, says Jordan. Lost product from a power outage or mechanical breakdown of a glycol chiller is another common problem, as are backups of sewers and drains (causing damage to the space and interruption of business, equating to lost revenue.

Luckily, once you are up and running with your insurance, “the needs don’t change a lot from a brewery or brewpub that produces 500 barrels a year to 25,000 barrels a year,” says Jordan. “The biggest concern is keeping up with values on equipment for new purchases and expansions to make sure the brewery is adequately insured at the time of a loss. Brewery owners are notorious for brewing good beer and not for keeping up to speed on calling their agent to make changes.” Stay on top of it to help keep your costs lower in the long run.

Step 7: Keeping regulations in mind when starting a brewery

Of course, there are laws and regulations—and brewing is a highly regulated industry. Your brewery will need approvals and compliance with relevant local, state, and federal authorities, such as your state’s alcohol oversight organization and the federal Alcohol and Tobacco Tax and Trade Bureau, or TTB.

In Oregon, for example, the Oregon Liquor Control Commission (OLCC) mandates a producer carry a $300,000 limit for liquor liability. At the federal level, the TTB requires all new breweries that want to offer beer for sale to submit a Brewer’s Notice. The TTB has a Beer FAQs webpage outlining what you’ll need to do when starting a brewery to have the proper federal approvals.

[Tweet ““No matter how much you think you know, you will have more to learn.”- Jamie Floyd, @Ninkasi”]

“No matter how much you think you know […] you will have more to learn,” says Jamie Floyd, co-founder of Ninkasi Brewing. “It changes and evolves and you have to know the people who are making the changes and you have to be ready to change as a company. If the FDA decides we need to put nutritional info on our bottles you have to do it. It’s the law. You will have to figure it out and pay for it.”

Get to know your legislators

Jamie also recommends getting to know your legislators at all levels of government and working with trade groups that try to update and influence state and federal policies related to the regulation and taxation of beer.

The growth of the industry is also leading to regulations being modified state to state, says Patrick, “if not to encourage craft beverages then to make it a more viable business model.”

Be ready for compliance and paperwork-based delays

In the meantime, compliance is not necessarily easy or fast. “Some of it is more the tediousness of the paperwork. Make one small change, file everything over again,” says Jason Carriere, co-founder of Falling Sky Brewing.

“TTB is known for a lack of timely responses. We submitted our application for the third expansion nearly two months ago, and we’re not even supposed to call and check the status for ninety days. Then when you do call, you sit on hold for two hours to find out where your application is in someone’s stack.”

Don’t forget federal obligations

Breweries also need the Brewer’s Notice. “That’s a brewery’s permission from the federal government to brew commercially,” says Jason. “It involves taxes, a bond you have to pay that serves as insurance for paying beer taxes. You complete an environmental impact statement for water and environment. It’s permission to make an alcoholic beverage and pay the taxes on it in the U.S.”

While starting a brewery requires lots of dedication, capital, vision, and red-tape navigation, it is also a booming industry and brewers who have a solid plan and stay their course have a solid chance of success. “The numbers are proving themselves: Craft beverages are here to say,” says Patrick. “There’s bound to be a slowdown eventually, but there’s one to two breweries a day opening across the country. People want it, and if people want it, people will supply it.”

And that someone could be you.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Anthony St. Clair is a business copywriter, author of the Rucksack Universe travel fantasy series, and a craft beer writer specializing in Oregon. Learn more at anthonystclair.com.

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Table of Contents

Dan Hughes’ advice on starting a brewery
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Brewery Business Plan Template & Example [Updated 2024]

Brewery Business Plan Template

If you want to start a brewery business or expand your existing brewery business, you need a business plan.

You can download our brewery business plan template (including a full, customizable financial model) to your computer here.

The following sample brewery business plan template gives you the key elements to include in a successful brewery business plan. It can be used to create a business plan for a craft brewery, a microbrewery business, or another brewery business concept.

Sample Business Plan Template for a Brewery

Below is a brewery business plan example with each of the key sections to help you write a brewery business plan for your own company.

I. Executive Summary

Business overview.

Based in [Location], [Company Name] brewery makes high quality, local beer that not only enriches celebrations and traditions, but also brings a touch of the extraordinary into daily life. It combines time-honored brewing with new methods and unique recipes to create a range of classic and craft beer everyone can enjoy. [Company Name] beer is the flavor of [Location].

Customer satisfaction is [Company Name]’s highest priority, with beer for every palate. [Company Name] has ambitions to become a household name; a go-to for all occasions.

Products Served

The following are the types of beer that [Company Name] produces:

Belgian Witbier

Customer Focus

[Company Name] will primarily serve the residents who live within the city. The demographics of these target customers are as follows:

302,145 residents
79,567 workers
Average income of $51,031
40% married
38% in Mgt./Professional occupations
Median age: 39 years

Management Team

[Founder’s Name]’s expertise and experience is the [Company Name]’s most valuable asset. After graduating from the University of ABC where he earned a degree in Business, [Founder’s Name] worked at Samuel Adams. In his long experience in the industry, he acquired an in-depth knowledge of the ins and outs of running a brewery before he started [Company name].

[Company Name] will also employ an experienced assistant to help with production. He will also be trained by [Founder’s Name] so he can take over the brewery business when [Founder’s Name] is away.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

There is currently no brewery in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to purchase our beer when launched.
The management team has a track record of success in the craft brewery industry.
The brewery business has proven to be a successful business in the United States.

Financial Highlights

[Company Name] is seeking a total funding of $400,000 to launch its brewery. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.

Specifically, these funds will be used as follows:

Brewery design/build: $200,000
Working capital: $200,000 to pay for Marketing, salaries, and equipment costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name] is a [Location]-based brewery that produces high quality, local beer that not only enriches celebrations and traditions, but also brings a touch of the extraordinary into daily life. It combines time-honored brewing with new methods and unique recipes to create a range of classic and craft beer everyone can enjoy. [Company Name] beer is the flavor of [Location].

[Company Name]’s History

Born in Portland, the beer capital of the world, [Founder’s Name] grew up brewing beer. In keeping with family tradition, he was trained in the art and science of handcrafting beer using family recipes and techniques. Upon relocating to [Location], [Founder’s Name] was dismayed to discover a lack of local craft brews. It didn’t take long for him to seize the opportunity to open his own brewery, [Company Name].

Since incorporation, the Company has achieved the following milestones:

Acquired land
Developed the company’s name, logo and website located at [website]
Determined building, equipment and fixture requirements
Began recruiting key employees

[Company Name]’s Products/Services

Iii. industry analysis.

Over the past five years, the brewwery industry has experienced significant change, with the rise of craft breweries, wineries and distilleries. Smaller, regional operators experienced substantial growth, provoking a slew of new operators to enter the industry.

The industry is also seeing heightened competition. Over the past decade, the industry experienced a substantial rise in industry players, mostly craft breweries. As these breweries continue to expand over the next five years, competition is expected to increase, and historically dominant players will likely struggle to maintain their control of industry revenue. As a result, the development of brand names over the next five years will be critical to major players’ success, both in competition among brewers and against substitute products, such as wine and spirits. Such developments will benefit larger players that run more cost-effective promotional campaigns. At the same time, younger beer drinkers, aged 21 to 30, are expected to increasingly experiment with and seek out unusual brews, which will provide opportunities for craft breweries and microbreweries to expand their market reach.

As competition escalates between breweries and the craft beer boom continues to normalize, the number of new entrants is projected to slow. Still, the number of industry enterprises is expected to increase at an annualized rate of 9.4%.

Over the next five years, the industry is forecast to have steady growth. Operators are expected to experience increases in demand from their largest markets, particularly on-premise channels, such as restaurants, bars and event spaces. Moreover, smaller operators that rely on in-person transactions through in-house bars and tasting rooms are expected to see demand, as many people seek social drinking experiences.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the restaurants, hotels, grocery stores, and households within [location] and the immediately surrounding areas.

The precise demographics of the town in which our location resides is as follows:

Customer Segmentation

We will primarily target the following three customer segments:

Local residents: Approximately 80,000 people live in the area, 80% of which are over the age of 21.
Wholesale accounts: We will target restaurants, hotels and grocery stores to set-up wholesale accounts. These establishments will then sell our beer downstream to end consumers.
Businesses: Local corporations hold parties and celebrations for special events and milestones. Although a small segment, this is a good place to increase the company’s brand awareness and market reach.

V. Competitive Analysis

Direct & indirect competitors.

The Gold Liquid Brewing Co. Established in 2017, The Gold Liquid Brewing Co is a family-owned and -operated craft microbrewery and gastropub. The operation consists of an 8 bbl brew house, 2 bbl pilot system, a small batch PicoBrew system, and a 3 kg coffee roaster.

In its taproom, Gold Liquid serves 34 in house brews on tap, as well as additional taps for guest ciders and 6 wines on draft. Its gastropub food menu features high-quality food designed to complement Good Liquid brews. Guests may eat in the bright dining room, or in the large, dog-friendly outdoor beer garden, which features picnic tables and outdoor games.

Midwestern Brewing Co. Established in 1998, Midwestern Brewing Co. is a brewpub offering its beers, both bottled and on tap, and serving lunch and dinner from locally-sourced ingredients whenever possible. Midwestern operates seven locations in Indiana, though not all serve food. The brewery offers complimentary tastings and monthly guest brewmasters.

Better Brewing Co. Established in 2018, Better Brewing Co. is a family-friendly, small batch brewery with a full kitchen on site serving gourmet style pub fare. It typically offers a weekly list of entertainment, music and food and drink specials. Guests may eat in the dining room, or in the dog-friendly beer garden.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with our wholesale customers.
Management: [Founder’s Name] has been extremely successful working in the industry and will be able to use his experience to create the best tasting beers. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
Transparency: To continue to assure customers of the quality of [Company Name]’s products, customers are welcome to tour the brewery for a beer tasting and brewery experience.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

Offers the finest beer at a competitive price
Has a convenient location in the heart of the city
Provides excellent customer service

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within [state]. [The Company’s] promotions strategy to reach these individuals includes:

Sampling [Company Name] employees will initially give free beer samples to enable customers to taste the quality and variety of our beer and learn about us.

Ongoing Customer Communications [Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events Before opening the brewery, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Online Marketing [Company name] will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company name] as the trustworthy, well-qualified brewery that it is.

VII. Operations Plan

Functional roles.

In order to execute on [Company Name]’s business model, the Company’s employees divide the following roles:

Operation Functions

Production/brewing
Deliveries and business operations
Sales and Marketing

Administrative Functions

General & administrative functions including marketing, bookkeeping, etc.
Hiring and training staff

[Company name]’s long term goal is to become the dominant producer of quality beer in the [Location] area. We seek to be the standard by which other brewers are judged.

VIII. Management Team

Management team members.

[Founder’s Name]’s expertise and experience is [Company Name]’s most valuable asset. After graduating from the University of ABC where he earned a degree in Business, [Founder’s Name] worked for a major national brewer. In his long experience in the industry, he acquired an in-depth knowledge of the ins and outs of running a brewery before he started [Company name].

[Company Name] will also employ an experienced assistant to help with production. He will also be trained by [Founder’s Name] so he can take over the business when [Founder’s Name] is away.

Hiring Plan

[Founder’s Name] will serve as [Company Name]’s manager. In order to launch the brewery, we need to hire the following personnel:

Brewery workers: 5 full-time to start
Assistant Manager: 1 full-time to handle the day-to-day operations
Delivery personnel: 1 full-time

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from the sales of beverages to its customers.

The major costs for the company are packaging costs, salaries and supplies. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

Store design/build: $200,000

Key Assumptions

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Comments are closed.

A new Cold War is brewing at sea–and the West’s security and prosperity are at stake

The Rubymar cargo ship goes down off Yemen's coast after a Houthi missile attack hit the Belize-flagged ship carrying 21,000 metric tonnes of ammonium phosphate sulfate fertilizer on board, which could cause an environmental disaster in the Red Rea.

The West finds itself in a simmering standoff with China, Iran, North Korea, and Russia. It’s a standoff occurring on two distinct fronts: the first is a battle of political and diplomatic hearts and minds, fueled by cultural priorities, propagandizing, and media trends; the second is the high seas, a terrestrial final frontier and perhaps the last place where bad actors can hide with ease.

Fishing fleets are illegally fishing across the globe with impunity, violating Exclusive Economic Zones (EEZs) as far as South America; Russia continues to skirt sanctions amidst their war in Ukraine; and now Iran-backed groups are disrupting trade routes through the Red Sea , further stirring an already restless Middle East.

As maritime maliciousness continues to have global implications, this low-intensity conflict will increasingly become one America and its allies can’t afford to lose. Indeed, it’s not a battle over territory where lives and land are most at stake–it’s a war over trade, and the costs will inevitably be economic.

The maritime battleground

Consider the recent actions of the Iran-backed Houthi rebels in Yemen that has been attacking Western vessels in the Red Sea. It’s a massive shipping disruption on a critical trade route, causing huge delays and supply chain uncertainty.

According to Windward’s data , all the world’s top carriers deviated from Red Sea-based routes between December 2023 and January 2024, a reaction that has raised the overall price of shipping containers from East Asia to North Europe by 243% to $5,456.

Egypt, whose Suez Canal had an annual revenue of $ 9.4 billion in 2023, is suffering a 50% loss of shipping traffic at the hands of the Houthis, with the potential for civil unrest or political upheaval on top of the economic impact. Jordan’s only port, Aqaba, is practically inaccessible without the Red Sea–the alternative would require detouring around the Cape of Good Hope and across the Mediterranean, extending voyages significantly and constraining the viability of the port.

Europe’s Red Sea-bound vessels are also rerouting to the Cape of Good Hope, extending the voyage by 10-14 days and increasing operational costs by roughly $1 million per vessel–which will inevitably trickle down to consumers. And while ultimately less impacted than Egypt and Jordan, other Middle Eastern countries similarly suffer extended voyage times and higher fees. The Houthis claim their actions are retaliation against Israeli military activity. But the impact is far greater on both Europe and Israel’s neighboring Arab countries.

It is alignment, or at least willingness to work with the West, that is the common factor among the countries most impacted by the Houthi attacks.

China’s ties to Iran are no secret. Chinese oil refiners bought over 90% of Iran’s crude exports last year. Vessels passing through the Bab al-Mandeb Strait publicly declare to have Chinese crew aboard to gain immunity from Houthi attacks. In fact, Chinese shipping companies have increased transits through the Red Sea since the attacks began. In light of China’s apparent favorability with the Houthis, the U.S. has even asked China to exert its economic influence over Iran to halt terrorist activity in the Red Sea.

And in the background, veteran maritime instigator Russia has taken advantage of the West’s shifting focus toward the Red Sea to expand its dark shipping operations. Russia’s dark fleet grew by 29% in Q4 2023 to include over 1,800 vessels, helping circumvent recent sanctions and sell oil at a higher price point.

Why it matters

Deceptive and disruptive maritime activity isn’t new. China already dominates the South China Sea, having weaponized their fishing vessels into a pseudo-military fleet which they use to control the Indo-Pacific area. But China has long perpetrated questionable activities beyond regional waters–their distant water fishing fleet is known to employ slave labor to illegally fish around the world and is a primary reason why illegal fishing is now the world’s sixth-largest illicit industry. Some of these Chinese fishing practices are largely illegal, unsustainable, and have huge negative impacts on fish populations and the environment. If left unchecked, illegal Chinese fishing will result in massive economic hits to other countries, particularly to small nations reliant on fishing in their EEZs for sustenance, not to mention the irreversible impact on the environment.

While both Trump and Biden have supported South American counter efforts with funding, equipment, and naval support, solutions have shown few results. The Quadrilateral Security Dialogue (“the Quad”), a strategic alliance between Australia, India, Japan, and the U.S., was also created to maintain a “free and open Indo-Pacific,” guided by the unstated priority of countering China’s growing power. But the Quad summit was postponed twice in the past year and Chinese influence steadily grows while its opponents continue to drag their feet.

Indeed, China overtook Greece as the largest ship-owning nation in 2023, and The People’s Liberation Army Navy (PLAN) is now reportedly the largest in the world. China continues to flout the United Nations Convention on the Law of the Sea within the Exclusive Economic Zones of other countries across the globe, including the United States, Australia, the Philippines, Vietnam, and Malaysia.

Treading water

The implications of rising maritime infractions impinge on the West and particularly the US. If global leaders lose faith in the U.S.’s ability to protect them at sea, it will be yet another concerning shift in global power dynamics. And with 15 % of all goods now rerouted due to the Houthis, China will increasingly appear more capable of protecting commerce at sea than Western navies.

Additionally, while decreasing reliance on China is now a priority for many Western nations, many economies, including the U.S. are still heavily reliant on imports. If China emerges as the global maritime superpower, the repercussions will be felt across global trade. Simply by turning to China for assistance in alleviating issues in the Red Sea, the U.S. has all but admitted the shifting currents of global influence and naval power.

As the tides of geopolitical tension swell, new tensions are emerging, transforming the maritime domain into a critical arena with profound implications on geopolitics and the world economy–after all, maritime shipping accounts for 90% of all world trade.

The recent Houthi attacks are just another wave of this war, demonstrating how seemingly local issues can have widespread global impacts. As the West waits to see where and when the next flare-up will be, it is essential for Western leaders to recognize that these “isolated” maritime disruptions are really just pieces of a geopolitical puzzle with far more at stake than hindered trade routes. The US and its allies need to treat it as such.

Matan Peled is a co-founder and the head of U.S. business at Windward.

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School board sues parent for $600,000 after dispute over son’s special needs education plan

BEDFORD COUNTY, Va. ( WDBJ /Gray News) - A legal battle is brewing between a Virginia school board and the parent of a student with special needs.

The Bedford County Public School Board is suing a parent for $600,000 because the parent, David Rife, has been verbally abusing and harassing school staff for three years with excessive communication, the lawsuit said.

The suit said Rife used profane language to threaten teachers and administration, with dates documenting when the alleged offenses happened.

The dispute stems from conversations about Rife’s son’s individualized education plan. The parent said the school is not following the plan.

Rife said he never made statements with malicious intent but was instead advocating for the school to follow his son’s education plan.

Rife said Staunton River High School does not provide direct reading instruction or accommodated notes for his son, among other items not followed in the plan. He filed a complaint, and the Virginia Department of Education found the district was in noncompliance with following certain aspects of the plan.

The complaint was filed at the end of January, and the lawsuit was filed at the end of March.

Rife’s attorney said the lawsuit looks like a retaliatory move by the school board.

“It at least raises the appearance that it could be retaliation,” said David Whitehurst, Rife’s attorney. “If they [the school district] had just provided the services they’re supposed to provide under law, he [Rife] wouldn’t have needed to contact [the Virginia Department of Education], there wouldn’t have been any issues with communication.”

The school board recently filed an emergency injunction, requesting the court to stop Rife from using harassing language against school staff. Rife’s attorney made a motion to dismiss that emergency injunction.

Rife and his attorney have also filed a counter lawsuit, demanding the school implement his son’s education plan.

Bedford County Public Schools said they are unable to comment on the matter.

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IMAGES

Craft a successful Brewery Business Plan with this Sample Template
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free brewery business plan template in Word and PDF formats
Brewery Business Plan Example
Brewery Business Plan: the Ultimate Guide for 2024
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COMMENTS

Starting a Microbrewery: How to Start a Craft Brew Business in Australia
The business plan is an opportunity to document your intentions for technical brewing, sourcing beer ingredients, branding, marketing, and complying with all applicable laws. There are over 600 independent, registered craft brew businesses in Australia, according to the Independent Brewers Association (IBA) .
The Steps to Starting a Brewery in Australia
The first step to launching your brewery is to create a business plan. This document will outline your product, your target market, your marketing strategy, and your financial goals. ... These are just some of the costs that you will need to consider when starting a brewery in Australia. Having a solid business plan in place will allow you to ...
How to Write a Brewery Business Plan: Complete Guide
An organizational chart example for a taproom brewery. 6. Financial Plan. The financial plan is perhaps, with the executive summary, the most important section of any business plan for a brewery. Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them.
How to Craft Your First Brewery Business Plan
Starting a brewery. According to the Brewers Association, there were 6,372 breweries in the U.S in 2017, with microbreweries making up 3,812 (approximately 60%) of this total.A standard brewery produces beer in large quantities, normally more than 15,000 barrels per year. A microbrewery, which is also known as a craft brewery is a smaller operation, which produces less than 15,000 barrels per ...
Brewers Association
Business Plan Resources for Breweries. Many of the discussions we have at the Brewers Association (BA) revolve around resources and ideas that are specific to the beer industry. We focus on technical brewing, acquiring the right ingredients, building a brand, marketing beers, passing OSHA inspections, and complying with the TTB, among other things.
What it takes to run a successful craft beer business in Australia
Lavery and O'Brien released O'Brien beer, Australia's first commercially-brewed gluten-free beer, in August 2005. In just over 10 years, their brewery has grown to employ eight full-time ...
Brewery Business Plan Example
Total start-up capital and expenses (including legal costs, logo design, stationery and related expenses) came to approximately $41,700. Start-up assets required and utilized included brewing plant and machinery, pick-ups, office furniture, personal computers and other office equipment. This figure comes to $840,000.
How to Start a Microbrewery
Talking to a business lawyer is a great way to ensure you pick the best structure that suits you and your brewery the best. When the time is right, before you can legally become a microbrewery owner you will first need to register for an Australian Business Number (ABN). An ABN allows you to be identified by and interact with other businesses ...
How do I start a brewery in Australia?
Starting a brewery in Australia involves the following steps: 1. Decide on your business model 2. Find and assess potential sites 3. Sign lease for chosen site 4. Detailed design and costing to build your brewery 5. Apply for Development Approval and Liquor License 6. Document everything in a Discovery Driven Planning business plan 7. Test your ...
Brewery Business Plan: Guide & Template (2024)
The global beer market stood at a value of 623.2 billion dollars in 2020 and is expected to grow at a rapid rate thereafter too. The main reason behind the rise in cultural changes and the growing acceptance of alcohol across the globe. Moreover, the brewery business is growing due to differences in preferences between alcohol-free to low ...
How to Write a Brewery Business Plan + Free Sample Plan
When writing your business plan, document the following information to show that you understand your market: The size of the 21-and-over population in the area you want to serve. The number of licensed breweries in the area. The number and types of other competitors (bars and restaurants, grocery stores that serve alcohol, etc.)
How to Start a Microbrewery
If you need help setting up a microbrewery, our experienced business lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 1300 544 755 or visit our membership page.
How to Create a Brewery Business Plan (+Template for Breweries)
Here you'll describe how you will put the plan you've described so far in place. This means outlining everything from your business team to suppliers, insurance, and licensing: Team structure: Identify the members of your business team. You can include their years of experience, qualifications, and responsibilities.
(DOC) Black Hops Brewery Co Business Plan
Lara Ferreira CEO Black Hops Brewery Co. 15 Gardenia Grove, Burleigh Heads QLD Australia ABN: 72 605 914 930 Black Hops Brewery Co Business Plan Prepared: 29/05/2018 f Contents Business Plan Summary Our slogan is "The least covert operation in history", and we started it off with a nice image and a quote given to us by a local beer blogger.
How to Start a Profitable Brewery Business [11 Steps]
5. Acquire necessary licenses and permits for brewery. Starting a brewery requires careful attention to legal requirements to ensure compliance with local, state, and federal regulations. Acquiring the necessary licenses and permits is a crucial step that will allow you to legally produce and sell your beer.
Brewery Business Plan Guide + Example
Example 3: pre-sale "beer of the month" or mugs for a "mug club" to provide a discount for the first year (or lifetime) based on a pre-launch subscription fee. Example 4: Social Media & Email signups. Build a local (and broader) following by documenting/sharing the process of brewing, building, launching the brewery.
How To Write a Brewery Business Plan
Consider including introductory information about roles you'll need to fill, as well as your vision for the customer's experience. You'll also want to include information about potential customers, the demographics you hope to appeal to, and how you plan to reach them. Include a summary of financial projections.
Brewery Business Plan and the Key Elements To Include
The business plan is a written document that outlines every detail of your brewery business. It includes goals, products and inventory, organizational structure, sales, accounting, and more. Before hitting the ground running, it's important to understand where your business sits currently. Then create a plan for what you want to achieve over ...
How to Start a Brewery
4. Cash must be available to cover costs and offset delays. On an industry-wide basis, for small to medium-sized breweries, the ratio between sales and fixed assets is typically for every $6 of sales, a brewery has $1 of fixed assets. Estimate brewery startup costs. Start with estimating your startup costs.
Starting a Brewery (10 Steps): Business Plan, Costs, & More
However, for a standard brewery, it's reasonable to expect that value to fall between the range of $500,000 and $1.5 million. The average cost of opening a brewery is dependant on a number of factors which vary based on your concept, location, needs, and preferences. 4. Secure Brewery Funding.
Brewery Business Plan Template & Example [Updated 2024]
The following sample brewery business plan template gives you the key elements to include in a successful brewery business plan. It can be used to create a business plan for a craft brewery, a microbrewery business, or another brewery business concept. Sample Business Plan Template for a Brewery. Below is a brewery business plan example with ...
Business Plan- Microbrewery
Help Support Australia & New Zealand Homebrewing Forum: ... Find a generic business plan from the web or a text you have, work out what must be in your plan (eg SWOT analysis etc) then add a business to it. ... Sam Calagione's book Brewing up a Business has some useful information in it too. Reply. J. junji New Member. Joined 13/9/08 Messages 4
Working on brewery business plan. Anyone have examples to share
The yeast is good for about 2 weeks, so you can order a lot of yeast at once. Larger quantities cost less. They advise 1/2 liter per bbl for ales and 1 liter per bbl for lagers. Hops obviously vary quite a bit. More popular imports like Saaz and Galaxy are $12.95/pound with a 44 pound minimum order.
Kansas City officials take steps to close unlicensed business
April 26, 2024 6:00 AM. The city wants to shut down Up in Smoke, located at 3710 Independence Avenue, a smoke shop that is operating without a business license. Katie Moore. The city is taking ...
Korean fried chicken chain plans South Jersey expansion
Founded in 2002 in Busan, South Korea, Bonchon launched as a sauce company before founder Jinduk Seo transformed it into a restaurant business. The chain expanded into the U.S. in 2006. It today ...
A new Cold War is brewing at sea-and the West's security ...
Matan Peled is a co-founder and the head of U.S. business at Windward. More must-read commentary published by Fortune : $122 Thai delivery and $26 to-go coffees: New wage laws meant to help gig ...
Premier intervenes controversial plan to restructure SA Museum
Trusted and independent source of local, national and world news. In-depth analysis, business, sport, weather and more.
School board sues parent for $600,000 after dispute over son's special
BEDFORD COUNTY, Va. ( WDBJ /Gray News) - A legal battle is brewing between a Virginia school board and the parent of a student with special needs. The Bedford County Public School Board is suing a ...

Starting a Microbrewery: How to Start a Craft Brew Business in Australia

What’s Required to Start a Microbrewery in Australia?

Create a Microbrewery Business Plan

What Goes into a Business Plan?

Perform Market Research

Research Regulatory Requirements

Perform Cost Projections

Register Your Business

ABN Registration

Business Name

Tax File Number (TFN)

Licensing and Permits

Responsible Service of Alcohol Training

Licensee Training & Advanced Licensee Training

Microbreweries and Small Distilleries Authorisation

Industry Liquors Show and Producers Market Authorisation

Local Notices

Prepare to Pay Taxes

Create Systems for Records-Keeping

Alcohol Labelling

Protect Against Liabilities

Tax liabilities

Knowledge is a Launchpad to Microbrewery Success

Related News

The Steps to Starting a Brewery in Australia

Steps to Brewery Success: Planning Makes Perfect!

Legal Stuff to Launch your Brewery

Licenses and Permits for your Brewery

How to Apply for a Brewery License or Permit in Australia?

How Much Does it Cost to Start a Brewery in Australia?

What Equipment Will I Need to Start My Brewery?

Brew Site Preparation

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Create a great Business Plan with great price.

How to Start a Microbrewery

Naming Your Brewery