what to include in a business personal statement

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

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Learn how BridgeU can help students research a wider range of vocational courses.

Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

Learn how BridgeU can help deliver better outcomes for your students and improved results for your school

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• Business Management Personal Statement Examples

Applying to business management school? You will need a strong personal statement to support your university application. Use our business management personal statement examples as a guidance to write your own. Also, make sure to check other personal statement examples for more inspiration.

Business Management Personal Statement Example

The key to any successful business is good management. In order to adapt to the constant shifts of the global economy, businesses must apply methodical reasoning to people, processes, and technology. I have demonstrated a similarly flexible, adaptable approach to achieving my goals as a mature student with strong academic achievement in Administration and IT and extensive employment experience.

As soon as I graduated from school, I began working. However, as my desire to return to study grew, I combined my work experience with study to earn HNC and HND qualifications in Administration and IT. The IT component of this course has particularly intrigued me because of my interest in how technological processes impact business. It has also been fascinating to learn the theory behind the administrative and organizational practices I have implemented and observed throughout the years.

My experience as a news agent’s kid has given me hands-on experience in both financial and personnel management, including customer service, stock management, and liaising with suppliers. Having always been involved with business and management within the industry, it was perhaps not surprising when I decided to gain more experience in retail. In order to allow my passions for both the technological and financial aspects of these roles to flourish, I sought out experiences that allowed these passions to flourish. I used my expertise in providing excellent customer service while working as a Telephone Banking Advisor for Porta Wealth Management to counsel clients on the best services, weighing the benefits and drawbacks of various products in relation to their needs. Additionally, I was in charge of looking after databases, working on banking policies, and implementing rules set forth by the FSA. Moving between small, local firms and multinationals has allowed me to study the differences in administration and management, as well as how technology affects these.

As an ambitious student with a keen interest in business and management, I am constantly seeking out new ways to further my understanding and skill set. In my spare time, I delve into a diverse array of management techniques and put them into practice in both my personal and professional life, allowing me to achieve my goals and aspirations. One of the most prominent examples of this is my leadership experience as the Treasurer, and later the Chairperson, of my local Women’s Power Business Group. In this role, I have been actively involved in a variety of volunteer and fundraising initiatives, as well as organizing workshops to support isolated or vulnerable women and their children in my community. Not only has this role given me the fulfilment of making a difference, but it has also provided me with invaluable experience in implementing leadership, teamwork and administration skills in a real-world setting. I have also been able to infuse my other passions, such as my love for walking, by initiating annual sponsored events like a 5K walk for Breast Cancer Research. This unique blend of my interests and skills has allowed me to develop a well-rounded perspective and provided me with a valuable learning experience.

Having a natural inclination toward the management of people and processes as a persistent self-starter with a drive for improvement. As a result of consistently reflecting on myself in my studies and work, I have been able to identify areas for improvement and think critically about my own performance. In my undergraduate studies, I have not only honed this natural tendency but also gained knowledge on technology integration, which I believe will be crucial in the business world of the future. After graduation, I hope to utilize this knowledge and ability to make a significant impact. I’m determined to make a real impact in the business world, whether I start my own company or take on a key role within a larger organization.

Management Personal Statement Example

Being a very determined and studious individual academically, I knew a university degree was an obvious next step. In spite of my broad interests, I am drawn toward a law or business management degree. As far as Business is concerned, I chose it because of its complexity and intrigue. Management blends so seamlessly with everyday issues that I particularly enjoy. In taking the subject at A-Level, my interest has grown and matured, and I can view many businesses analytically and make suggestions regarding improvements. Law is an area which has interested me from an early age. I am an avid reader and believe that this habit is crucial when it comes to pursuing a career in law. I feel that my attributes make me an ideal candidate for the field as I possess a keen attention to detail and am intrigued by work that deals with contemporary social issues and the need to analyze and present evidence effectively. Additionally, I believe that the psychology coursework I have completed has helped me understand how people’s perspectives and recollections can be influenced by various factors. This type of work demands a certain level of self-assurance, which I am confident that I possess and can leverage to excel in the competitive sphere of law.

Throughout my career, I’ve had the opportunity to work in a diverse range of roles and environments, and this has helped me develop a broad range of skills. However, among all the experiences, I’ve had the privilege to work for Royal Worcester in the Debenhams store which I believe has been the most formative of all. Being a sales advisor in such a high-end company has taught me to have a self-assured demeanour, and I have also had to cultivate a good memory to be able to provide customers with accurate product knowledge.

Additionally, I was assigned the duty of training a new employee, demonstrating the great level of confidence my employers have in me.

From holding the role of form captain in secondary school to helping with the planning of large-scale festivities in college, my educational experiences have been quite useful to me. These kinds of responsibilities have enabled me to grow up and take my roles seriously, earning the respect of my coworkers. As English Prefect in Year 11, I was responsible for supporting the entire English department, which took up a significant amount of my time. I also had a piece I wrote against the mistreatment of women on French television published in the daily “Paris Local News” as a result of my interest in the French language. I was pleased to have my opinions represented.

I have always been passionate about languages and during secondary school, I took evening French classes. My dedication and hard work were recognized when I received the ‘The Best Student of the Year’ award for my outstanding performance. These classes required me to manage my time effectively, so my schoolwork did not suffer. Furthermore, being raised by German and French parents has helped me to achieve fluency in the language.

Aside from languages, sports and leisure activities have always been an interest of mine. In college, I used this passion to do charity work and raise money for ZBIN. One of my accomplishments includes raising £1050 and abseiling 120ft down London University. 

Additionally, I played netball for the local Netball Team and competed in the OGI UK Games for the Wembley Stallions AFC team. My performance was recognized with several trophies, as well as a gold and bronze medal in the long jump and javelin respectively.

How to write specific paragraphs of your statement:

I have always been fascinated by business and the way that companies and large organisations work. From my first steps, I have been an entrepreneur at heart, always finding ways to make a little extra money selling lemonade at the promenade or starting school projects. With my personal development, my interest in business has only intensified, and I have come to realise that business management is something I want to study at school. Read more in management personal statement examples .

I believe that a business management degree will open many doors for me and provide me with the flexibility to pursue a wide range of career paths. Whether I decide to start my own business or join an established company, I know that the skills and knowledge I gain will be invaluable. 

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Example of a personal statement for a business degree  .

A business degree personal statement has a big impact on your chances of getting admitted to your desired University.

While grades and UCAS points are an important part of your application, indicating intellectual or academic strength, personal statements are how you demonstrate your character and extracurricular experience.

A personal statement shows your academic achievements in addition to providing context and insight into your passion and goals for business studies. Admissions committees want to know the value you can bring to the university - a personal statement helps them to better determine this.  

This guide will help you write a comprehensive and effective personal statement - one that complements your academic scores with a clear description of your unique talents, experience, ambitions and goals. 

The Structure of a Good Personal Statement

A good business degree personal statement should have a clear and logical structure.

Typically you would want to include the following sections…

Introduction:

• Your motivation for pursuing a business degree.
• Your reason for choosing this course at this university.

Skills and Achievements:

• Key traits and characteristics.
• Your academic accomplishments.
• Any business-related extracurriculars and leadership roles.

Your Business Experiences:

• Work shadow programs, Internships, group projects, or roles that highlight your relevant skills and learning inside or outside of the classroom.
• Key contributions and takeaways from each experience.

Closing Statement:

• Reiteration of your passion and suitability for the course.
• Vision for your future in business.

1. The Introduction: Crafting the Opener

The introduction of your personal statement sets the tone. It's where you explain 'why' you want to study a business degree. The opening lines are important because they capture the admissions committee's attention.

Clarity: Begin with a clear, concise statement about your desire to study business. This could stem from a lifelong fascination, a transformative experience, or a future goal you're aiming for. Explain briefly why you’re interested in this particular course at this particular University.

Personal Touch: Share a personal anecdote or experience that ignited your passion for business. Did a specific event or individual inspire you? Elaborate briefly, connecting it to your broader aspirations.

Forward-looking: Highlight where you envision a business degree taking you. Are you looking to drive innovation in a particular sector? Maybe you aspire to be a future leader in sustainable business practices?

Concise: Keep it short and impactful. Avoid meandering or generic statements. Be genuine about your motivation, ensuring it's specific to your aspirations. Any personal anecdotes should be concise and punchy - to the point.

Your introduction should come across sincerely. It should set the tone by offering a short description of your past inspirations and future ambitions in the realm of business.

2. Skills and Achievements

It’s important to effectively showcase your skills and achievements. Here's how to strategically highlight them:

Traits: Begin by pinpointing key character traits that support and emphasise your suitability for a business course. Are you a decisive problem solver? Perhaps you excel at analytical thinking or demonstrate resilience in the face of challenges. 

Identify your strongest relevant attributes and share them to paint a picture of the potential you can bring to the course. Committees are always looking to find candidates who have traits that will make them good business students and future industry leaders.

Academic: Reference all relevant courses or subjects that align with the courses you're applying to. Did you ace your 'Business Studies'? Why did you settle on the subjects and courses you chose at school? Perhaps you were involved in an olympiad? Make sure to mention any honours or accolades, or academic activities that showcase your academic ability and past performance. 

Academic excellence is always worth mentioning, even in school subjects you might feel are unrelated to business. Bear in mind that ‘business’ is vast, complicated, and ever-changing. It is difficult to predict what knowledge and skills might become critically important to business activity in the future. So, share your academic strengths and interests, whatever they may be. 

Activities: Beyond the classroom. Business schools value real-world engagement, leadership, and teamwork experience . Did you take part in any societies? Did you play a leadership role? Or partake in a notable entrepreneurship competition? Emphasise any leadership roles or participation in business-centric events. These experiences underscore your passion and hands-on involvement in the world of business.

3. Relevant Experience & Roles

A University admissions committee won’t expect you to have started your career already. But they will greatly value any extracurricular initiative. If you have been involved in any entrepreneurial, leadership, or management roles at school, then mention them. If you are a mature student, and have been in the workforce for some time, use any relevant work experience.

Internships or Work Experience: Were you part of an internship or work shadow programme? If so, then it would be excellent to mention how you actively participated in a formal business environment. Describe what business you were a part of, what you did, and what you learned from the experience. Perhaps that experience taught you skills? Any exposure to a business environment is valuable.

Projects & Working as Part of a Team: Perhaps you spearheaded a project at school? Working effectively in a team is a highly valued skill. If you can showcase any team experience that will definitely stand in your favour. Highlight the challenges that you faced, how you resolved them, and show what you learned from your experience working with a group of people. 

Roles: Did you assume any significant roles at school or in a business setting outside of school? Outline your responsibilities, the impact you made, and the insights you gleaned from both your successes and failures. This demonstrates not just your capability to understand a role and its responsibilities, but also your adaptability in changing challenging circumstances. 

If you felt you learned from an unsuccessful project where you had an important role, then share what you might do differently - what you learned. The ability to learn from past ‘failures’ is an extremely desirable trait that admissions committees will value highly.

For each experience, focus on the value you added and the lessons you learned. This will give admissions committees a clear picture of your practical abilities and your potential contribution to their course.

4. Closing Statement: A Strong Impression

Your closing remarks are crucial. They should leave the admissions committee with a good impression and reinforce your fit for the course.

Reiterate Passion: Briefly touch upon the core reasons driving your interest in business, consolidating what you've shared throughout your statement. Perhaps you're motivated by the challenges and opportunities of the evolving business landscape, or you're dedicated to making a positive impact in a specific sector.

Your fit for the Degree: Highlight your alignment with the specific business degree courses to which you're applying. Have you been particularly impressed by their focus on entrepreneurship or their reputation for fostering global leaders? Express how their unique offerings align with your aspirations.

Your Future Vision: Provide a glimpse into your future. Post-degree, where do you see yourself? Leading a startup? Championing sustainable practices in a multinational? Use this chance to project your potential contributions to the business world, showcasing ambition and forward-thinking.

Gratitude and Openness: Express appreciation for considering your application. Showcase your openness to further discussions, signalling your enthusiasm and readiness to engage with the institution.

End on a strong note, ensuring your closing words echo your dedication, clarity of vision, and the unique value you'll bring to the institution. 

Tips & Advice: Helpful Hints to Strengthen Your Personal Statement

Your personal statement is a reflection of your journey, aspirations, and suitability for the business degree. Keep these tips in mind for a standout submission:

• Authenticity: Always be genuine. While it's essential to present your best self, resist the urge to embellish or overstate. Authentic experiences resonate more than grand exaggerations.
• Clarity: Opt for clear, concise language. Admissions committees appreciate directness over dense jargon. Let your true voice shine through.
• Examples: Don't just state; demonstrate. If you claim to be a problem-solver, illustrate with an instance where you tackled a challenge head-on.
• Tailoring: Beyond expressing your passion for business, pinpoint why this specific degree aligns with your goals. Is it their renowned faculty, innovative curriculum, or alumni network?
• Review: Never underestimate the value of proofreading. Ensure your statement is free from errors, reads smoothly, and truly represents you. It also often pays to get someone else to read it and give you constructive feedback.

We hope this guide will help you to create the best personal business degree statement that you can. Best of luck with your applications going forward.

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7 Outstanding MBA Personal Statement Examples

For top 5 mba programs in the world: updated.

Featured Expert: Hassan Awan, MBA

Reviewing MBA personal statement examples can really inspire your own! Before applying to competitive professional programs, many students review medical school personal statement examples or law school personal statement examples , as these can be a great way to gauge what is expected of you. And if you are applying to an MBA – you should certainly review MBA personal statement examples! In this blog, we will teach you what an MBA personal statement is and why it’s needed, the types of essay questions commonly asked and how to answer them, and provide 7 MBA personal statement examples you can study to craft your own. This blog will also cover some of the key elements of a winning personal statement and some of the biggest mistakes to avoid when writing your personal statement.

>> Want us to help you get accepted? Schedule a free initial consultation here <<

Article Contents 26 min read

What is an mba personal statement.

An MBA personal statement is an integral part of any MBA application. But what exactly is it? Simply put, an MBA personal statement, sometimes called a goal statement or statement of purpose, is a summary of your goals and experiences, why you are applying to your chosen MBA programs and what you hope to achieve in doing so. It’s a document, written in essay form, that tells admissions committees the skills, experiences and fresh perspective you can bring to the program.

A personal statement convinces admissions committees that you are the most suitable choice for a position in a department of Business Administration. MBA personal statements work a bit like a great cover letter for a job interview. A good cover letter tells a hiring committee a bit more about you and your suitability for a job position. A great one will get you an interview or even a job offer from the chosen company. Similarly, your MBA personal statement should cinch your acceptance to a chosen program in the field of business administration.

For almost every application process, you’ll be asked to write a personal statement, and an MBA program is no exception. Schools want to know more about you. They want to know your motivations, your purpose in applying to business school, and any significant part of why you chose to pursue this degree. They’re looking for more than high grades and impressive resumes.

Admissions committees know that the competition is fierce, so they want to make the best decision possible. A personal statement is the best way to show them why your candidacy should be considered above others.

Your personal statement is your chance to shine. It’s a chance to make an impression on your business school’s admissions committee. It also shows committees that you have top-notch writing and communication skills, two things that are big assets to any future business leader. So, admissions officers aren’t just using your personal statement to measure how you stand out from the crowd, they’re judging your professional skillset as well. If you struggle with writing college essays for your application, consider reading some sample college essays to find inspiration and expert tips. Or, if you’re looking for a more holistic guide to the graduate school application grind, think about seeking help from an MBA admissions consulting service.

Still working on your MBA Resume as well? Here are some tips:

Common MBA personal statement prompts

For personal statements, MBA programs will usually pose a question to applicants, which the admissions committee expects to be answered in essay format. While the questions will vary from program to program and likely change from year to year, there are some commonly asked questions you can prepare answers for ahead of time.

These questions often seem a lot like common job interview questions, but it’s important to remember that the answers should focus on your personal, professional, and academic achievements that can relate to your MBA success. Admissions committees provide these personal statement prompts to encourage students to self-reflect on their motivations, goals and perspectives, and then to share their insights and discoveries with the school. Graduate school programs may also ask for a statement of purpose to ask you further questions about yourself, so review some graduate school statement of purpose examples and tips for extra help. The key is delivering a personal answer while tying it back to the skills and qualities needed to succeed in business school. It’s also good preparation for the MBA interview questions !

There’s no magic formula when it comes to writing the perfect personal statement, but there are some key elements that should be included to pack more of a punch. Aside from being well-written, MBA personal statements need to contain the content admissions committees are looking for, be presented in the essay format they want, and they need to keep the readers’ attention.

Below we’ve highlighted a few things to keep in mind when creating your personal statement.

Use essay format

Your personal statement needs to be organized in an essay format. A sentence or a short paragraph won’t do. Admissions committees are looking for a little more content, and a bit more structure. The typical word count of an MBA personal statement is around 400-1,000 words, so think one to two pages long. Some programs may have very strict word count requirements, while others may not specify the word count but ask students to answer two essay questions.

Craft your personal statement just as you would an essay, with an introduction, body paragraphs and a conclusion. Start with a brief introduction that captures the reader. Use the introduction to engage the reader and keep them reading until the end of the statement.

Follow this with 3 to 5 body paragraphs that dig a bit deeper into your answer to the prompt in front of you. Each body paragraph should elaborate on how you came to apply to MBA and what makes you a great candidate. Remember to always use examples to support your claims- in other words, “show, don’t tell” them your story!

The conclusion

For the conclusion, wrap up your statement neatly, impressing upon the reader that you are the right fit for the program. Your reader should be left with the incitement to action, namely, they should want to extend you an interview invitation.

Being able to master the short essay format will also show admissions committees that you have the writing chops needed to excel in their business program!

Keep in mind that personal statements are usually between 750 and 1,000 words, so they don’t need to be long, meaty essays. Be concise in your statement and cut out any unnecessary information or fluff that isn’t needed.

Have a compelling story

When writing your personal statement, it’s important to leave an impression. Admissions committees will remember a great narrative over another student with high marks in all their classes. Crafting a compelling narrative is easier said than done, but it can be done.

Consider the question being asked. Are they asking for a moment of personal achievement? Your greatest failure? Do they want to know what motivated you to apply for business school? From there, choose a significant moment in your life that relates to the question.

Tell the story of this personal moment, using narrative story structure to deliver it with the greatest impact. Story structure means taking the reader—the admissions committee—on a journey.

For example, a story about the time you decided to run a marathon might start with a bit of background on the race and why you decided to run it. Then it would talk about any obstacles or setbacks you faced in preparing for this challenge, and how you overcame them. In your essay, you could write about the race itself, your mindset and any unexpected difficulties like a twisted ankle, finishing with the result of you completing the marathon anyway or beating your personal best time. Discuss why this moment of personal triumph was significant to you and how it relates to your decision to apply to business school.

Use your natural voice

When writing your personal statement, it’s key to maintain your authenticity. It is, after all, a personal statement, so use your natural voice and style in your writing. Admissions committees appreciate unique voices, and it will be noticeable in your writing if you’re trying to be overly formal or adopt the style of another writer.

Remember that committees are asking who you are as a person. Being honest and natural in your responses will shine through with way more impact than trying to sound like the smartest person in the room or the most business-savvy applicant.

Prove your leadership qualities, be introspective and honest

No matter the essay question, it’s best to showcase your leadership qualities. Show admissions committees that you can be introspective and honest with yourself. They want to see proof of self-growth and self-reflection in the experiences you share in your personal statement.

Demonstrate your leadership as part of a team environment by highlighting the ways in which you built up your team or encouraged them. Show the admissions team that you have leadership over yourself as well, in your commitment to your goals, writing about how you saw a difficult project through to the end, or a moment of personal self-development in which you learned from past mistakes.

Share how you will contribute, and how the program will help you achieve your career goals

Lastly, draw attention to what contributions you can make to the school or program of your choice. Pump up your strengths and the unique perspective or skills you bring to the table. Present compelling arguments for why you should be chosen over others.

Also mention how the program you’ve chosen will contribute to your business education or help you achieve your career goals. Mention specific elements in the school’s culture or curriculum that you feel will be an asset to your education in business administration or your future in business.

Worried about your MBA Interview? These are some of the question types you can start preparing for:

What should be left out of an MBA personal statement?

Just as there are elements that need to be included in your MBA personal statement, there are parts to avoid as well. Some common mistakes in poorly written personal statements are making it too long, not proofreading or checking your work, and not answering the essay question effectively.

Below we’ve listed some key mistakes to avoid when writing your personal statement.

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Below we’ve provided 7 examples of great introductions, body paragraphs and conclusions of MBA personal statements, each answering the common types of essay questions we talked about above.

1. What motivated you to apply for this MBA program?

My family owns one of the oldest small businesses in our tight-knit community. I have always been proud to be a part of this family tradition, and it is my dream to open a small business myself. During the pandemic, I witnessed my parents and their fellow small business owners struggle to keep the doors open and the lights on. Many businesses, some of which had been here for decades, were ultimately unable to and had to close their doors for good. This was difficult for me, as it is not just a failing business, but an individual’s dream being shuttered. There are many hard-working small business owners in my community who simply could not compete or adapt to the changes of the past year. And they had no system to guide them on how to get back on their feet.

My dream to become an entrepreneur has now evolved; in the future, I want to create a company which incubates local start-up businesses. In working with [Company], I have developed my leadership and organizational skills, but an MBA from [University] will allow me to grow into a community-minded leader. With [Company], I have been fortunate to be able to lead a team of like-minded individuals, and see how both my actions, and the actions of the team, can lift up us all. It would be my goal to view my community of small business owners in the same way: as one unit that can be raised out of the circumstances we are all mired in.

[University’s] MBA program was my first choice because its foundational values align with my goals. With the program’s focus on the operation and management of small business, I believe it will provide me with the proper toolset to serve local business owners and up and coming start-ups. [University] also focuses on entrepreneurial leadership and development, which will be a great class to augment my existing skillset. The curriculum of this program will provide me with the necessary professional skills I need to succeed as a small business owner myself, particularly with its foundation of management, finance and leadership. Since the program also holds a high standard for innovative, exemplary leadership, I feel it will augment my developing leadership style and skills and mold me into becoming the kind of leader my community and its business owners need right now.

The small business owners in my community are like members of a family, and when they were faced with difficult times, I was amazed to see how they supported one another, and reached out to one another. My goal as a business incubator would be to provide a space for these businesses who were struggling or had to shutdown to restart again and get back on their feet. To have a community support system to reinvigorate them. It would also be a resource for any budding entrepreneurs in the community, who were scared off by these challenging times or simply don’t have the resources they need to get off the ground.

After graduating, I will achieve my dream of running a business incubator with the full guidance of my experiences inside and outside the classroom. With the skills I will have learned, I will be able to give back to my community and make a true impact on the lives of its small business owners. I am passionate about my goals, and deeply committed to making a real, tangible difference in my community’s business sector. I will take the lessons I’ll learn at [University] with me throughout my life and career in business and pass along the tools and skills I will have learned to the small business owners, like my parents, for whom it makes such an incredible difference.

2. Who do you most admire?

The businessperson I most admire is not a well-known titan of industry. Her name is [Name]. She is the founder of a not-for-profit organization which provides stray animals in need with care and housing, as well as educates on proper animal care. She has been my mentor as I have volunteered for her organization for the last 3 years. My passion for animals led me to volunteer with [Organization], but it was the incredible example set by [Name] which inspired me to further my professional goals and pursue an MBA. With an MBA degree, I can pour my experiences, skills, and passion into helping other not-for-profits like [Organization] succeed and continue to help animals. The world, particularly the not-for-profit sector, needs more leaders like her. She continues to inspire me with the commitment and passion she has for her business.

The reason I admire [Name] is because of her dedication to her business, her sense of responsibility to her team and the animals, and her vision in creating a better solution to stray overpopulation and pet abandonment. Every day, she works to educate pet owners on the problems organizations like hers face, and the effect on the animals and communities involved. People often misunderstand the work done by animal shelters and organizations like [Name’s], and it’s important to not only raise awareness but educate others on the real problems we are seeing everyday, and the proven solutions that can be provided. Overpopulation of strays and inadequate pet care often mean our shelters are at capacity, stressing our already taxed resources. It sometimes means we’re not able to accept an animal in need off the street, because someone else has returned a pet they weren’t prepared to care for.

[Name] puts everything she has into her business to ensure it runs in a responsible, organized way, from caring for the animals, to managing staff and customers. She tackles problems head-on, and she is involved in every step of the process to see where we can make improvements. Every year, she organizes our Adoption Day event and fundraiser. She sets up pens for potential pet owners to interact with our animals safely, signs up new shelter volunteers and accepts donations. And then she is in charge of educational presentations and a thank you speech in front of the crowd of our supporters and donors. She truly makes being an organized professional an artform. As part of the team, she is our leader by example, showing our team how to organize and set up a safe, fun and successful event. She leads from the front and shows us how to properly care for animals and advocate on their behalf.

[Name] is not only dedicated to her position as the team leader and head of the organization, but personally takes the time to do the work around the shelter and can fill in for any position flawlessly. She proves the importance of being able to multi-task, and how crucial it is to know every part of the business, when she shows our shelter volunteers how to clean out cages, maintain our animals’ physical health with grooming or properly delivering necessary medications, and how to socialize our animals with structured play with other animals and humans. She uses her creative thinking and innovation to keep finding ways the team can work smarter, not harder, and brainstorm ways that we can improve the lives of our animals. When our resources aren’t enough, or a piece of equipment breaks down, there is always another solution. When we didn’t have enough proper feeding and water bowls for our pets, she took it upon herself to recycle pieces of PVC pipe and plastic storage bins from our storage room to create a feeding and watering system that saved us time in caring for our animals and provided space for everyone during busy feeding times.

My mentor will always be an inspiration to me in the world of business for her leadership qualities and the way she executes her vision. Not only is she a prime example of a not-for-profit business owner, but she also never lets herself forget why she’s there, and she always shows up for her business. Working in the not-for-profit sector requires a surplus of passion, patience, integrity and dedication. It also requires superb organization, knowing your business inside and out, creativity and innovation. She demonstrates these qualities every single day, and inspires others to develop these qualities within themselves, too. [Name] is the best example I can think of a leader, a not-for-profit business owner and someone who truly cares about their mission. I hope to emulate the qualities she has shown and instilled in me in my future professional life.

3. Describe a time you led a team and what challenges you faced, how you overcame them.

The bulk of my professional experience has been as a member of team. I have been fortunate to have experience both being a part of and leading a team of talented and dedicated individuals. Working at [Newspaper] as chief layout editor, I consistently lead a team of 5 layout editors in creating and publishing a weekly paper. Journalism is a fast-paced environment that requires focus and collaboration. My team edited, laid out and approved a large volume of pages each week, working under tight deadlines. Our work requires adaptation and perseverance, and a fair amount of commitment to see things through to their deadlines and complete a project to the best of one’s ability. In my role as chief layout editor, I had the invaluable opportunity to develop my leadership style, grow as a leader, and prove to myself and my team that I can lead.

Within a newsroom, there are multiple departments all operating with a degree of separation from one another, but all key parts of the overall team. Normally, the department heads are in contact with one another to fix problems quickly where they come up and stay in contact throughout the publication process. My team of layout editors would inevitably run into a roadblock or have a question they needed to pose to another department head about the copy. Communications between departments were usually streamlined by being communicated exclusively through department heads. If a team member had a request, it went through me and on to the appropriate department head. Since department heads were not always available at the time the issue arose, I took the initiative to make it easier for my team to get the answers they needed to work, even if myself or the other department heads were absent. Through a shared Slack message board, members of my layout team could post a request or question to the related department. All team members of that department would be able to see the request and respond. Or, messages could be sent directly to the individual to answer the request.

Another major hurdle was ensuring every page that came through our hands kept to our strict style and layout guidelines. As team leader, it was my responsibility to clearly communicate our style and layout guidelines to my team members, providing a comprehensive guide for them to follow. This guide became a staple in the office and part of the package prepared for new hires. The guide helped new hires onboard more quickly and increased the team’s self-sufficiency. All pages being worked on were also visible to the entire team, so everyone knew who was working on what and how projects were progressing in real time, without the need for constant meetings and updates.

Leading my team at [Company] was a challenging but rewarding experience. In my responsibilities as team leader, I learned valuable lessons about the importance of transparency, clarity and advocacy in the workplace. I learned the importance of fostering an environment where the entire team could excel and be self-sufficient. Being a leader is about much more than delegating, fixing problems and guiding team members. In an environment as dynamic and fast-paced as a newsroom, I learned how to use my creative skills to improve the work environment. By making these seemingly small changes to our communications and operations, the team was able to thrive. Through my time as leader, I believe my best accomplishments were removing the team’s hurdles to productivity and efficiency. Once I did, my team showed me how adept they were at leading themselves.

My greatest personal achievement was also the realization of a lifelong dream. This year myself and my water polo team won the gold medal for the Junior Olympics. It has been my dream to become an Olympian since I was young and being awarded a gold medal for competing in my sport has been by far my proudest moment. Not only was this a significant feat of athleticism, perseverance, and dedication, it was an affirming moment for me personally. It proved what I was capable of once I set my mind to something. It showed me what my passion and hard work could bring me.

My journey as an athlete has taught me many important skills applicable to every area of my life. Water polo is a team sport, and I could not have succeeded in this personal victory without the hard work, encouragement, and help of my teammates. The team’s strengths and weaknesses must complement each other to form the best unit it can. And thinking and functioning as a team helps keep us sharp and focused. Being a part of a team also inspired me to push myself and constantly improve upon my own performance. During training with my team, I often had doubts about myself and my performance. I never viewed myself as the strongest link, and saw only how I fell short compared to my teammates in speed, strength or maneuverability in the water. My teammate, [Name], noticed how hard I was pushing myself and encouraged me to share my self-doubt with her. I carried her following pep talk with me to the gold medal match. She told me that our teammates all relied upon one another, but that we were also there to support each other. To complement each other’s strengths and weaknesses. And she reminded me that my strengths were knowing who was the quickest, who was the strongest, and who was the best teammate for any given situation in a match. She pointed out that I had a knack for analyzing a situation quickly and immediately moving into position to support the teammate that needed it to maximize our chance of success in the round. Having the team’s expectations of me, knowing they were relying on me, but also supporting me, inspired me to be my best. To challenge myself and expand the limits of what I thought I was capable of.

Water polo is also a physically demanding sport, and my long hours of training and practice have taught me diligence, patience and perseverance, especially when there is a goal I am striving for. But frustration bubbles up in you when you don’t see results or even a shred of improvement. Self-doubt might creep in, because you know that even your best might just not be good enough. Not to mention, when you’re in the arena and all eyes are on you, it’s easy to get distracted. My self-doubt was keeping me from seeing my personal strengths, and the improvements I had made. The mix of frustration at lack of progress and determination to do better pushed me too hard. After my teammate’s inspiring talk, I started to focus on my strengths, playing out different match scenarios in my head and in the pool and practicing drills with my teammates to improve my reaction times.

I remember walking out and trying to tune out the noise and distractions. You run through the mental checklist, and you’re so focused you almost forget what’s coming next. It feels a bit like sleepwalking, because you’re not aware of what’s happening around you, but you don’t miss a thing. Everything you have practiced comes rushing back to you and you’re waiting for everything to start. When it does, there’s the snap to action. All your training is remembered in a single instant, and suddenly you’re ready for everything. Your team is with you, all of them connected to you, sharing the same thoughts. You don’t need to tune anyone out anymore, because the only thing that exists in your world is your team and the game. It’s almost hard to believe when the game is over and you come back to the real world. It’s a surreal feeling. And then you realize: we won.

Although I have achieved this personal goal through hard work and dedication to my sport, it has opened my eyes to the other possibilities still ahead of me. In achieving this milestone, it has made me strive to reach for the next rung on the ladder and keep improving myself in my sport and in my personal development. In achieving something I wasn’t always sure I could, I’ve shown myself what I’m capable of, and taught myself the value of challenging myself and growing myself.

5. How will you contribute to school’s diversity?

As a female entrepreneur, I know the unique perspectives and value I can bring to the table. Growing up with a grandmother who started her own business had a huge impact on me, as it taught me what women in business are capable of. Now, as a proud business owner myself, I can see how my personal journey affects my approach to business. My grandmother owned a small hardware store, and hers was the only store around for miles in a rural area. She knew each of her customers by name, and took the time to chat with each one, providing advice or recommendations on their home improvement projects. As a child, I was astounded by her depth of knowledge and how she always seemed to have an answer for everything. It inspired me to follow her and soak up the information she had. As we worked, she also provided me with gems like ‘if they come back with a smile on their face, you’ve done your job’.

When I built my business, I was focused on one mission: to help empower my fellow female entrepreneurs and business owners. Now that I have been in business for a few years, it still amazes me how often my clients share stories with me that echo my own. We share so much of our struggles, triumphs and experiences, and yet we each have our own story to tell. We all have different reasons for going into business for ourselves. Some of the best interactions I’ve had are when my clients share their stories with me. When I was still working with my grandmother in her shop, I was helping a young girl with a school project. She wanted to construct a birdhouse and needed some help finding the right materials. Unlike her classmates, she wanted to construct the most unique birdhouse possible. Something the most colourful birds would call home. Together, we went through the store picking out flashiest glitter, buttons and faux feathers we could find. The following week, she returned to proudly show off her birdhouse, the most colourful I have seen yet. Seeing the proud smile on her face and seeing the result of what I had helped to build, ignited the spark that has never left me. Knowing I was a part of her passion project, of helping it become a reality, fills me with the same pride I feel now helping other women to succeed in their business. Whenever a client tells me that I’ve given them the tools they never thought they’d have access to or given them the advice they never knew they needed to succeed, I know I’ve done my job.

As a female business owner, I bring my own special brand to my business. My business was built on my personal passions and values, and it shows in every interaction with my stakeholders, my employees and my clients. My motivation to pursue my MBA comes back to my grandmother’s words of wisdom in doing my job. Doing the best job I possibly can for my clients. And I know I can’t continue to grow, and provide my clients with my best work, without continuing to develop myself professionally. In pursuing my MBA, I am filling myself up with even more knowledge, even more skills, that I can pass onto those who need my help.

6. Talk about a personal failure and what you learned from it.

Even as a child, I was never good at accepting failure. Whatever I did, I wanted to excel. And I quickly grew disinterested in activities I didn’t have a natural talent for. While in life it is inevitable to experience failures, there is one incident in my personal life that stands out. A few years ago, I was training for a national track and field competition. Track and field was something I was effortlessly good at, and I knew I would have no trouble competing when I qualified for the race. I would be racing in the 100 m sprint, a category in which I excelled and was sure to win first place. Even though I was assured of my victory, I devoted myself to my training. It was important to me that I show my best efforts and impress.

Before my defining race, I was warming myself up, preparing myself for the feat of athleticism. I also sized up the competition, taking note of the strongest runners, as I usually did. It became a pre-race ritual for me, to mentally catalog my opponents and consider how their strengths and weaknesses matched up to mine. There was one runner I noticed and dismissed immediately for being the smallest and weakest-looking of the group. Unlike the rest of us, he wasn’t warming up for the upcoming race. He was sitting quietly on his own, concentrating only on himself and whatever mental pep talk he was running through his head. Thinking nothing of it, I approached the starting line and waited for the gun blast. As soon as it fired, I took off, digging my toes in and launching myself ahead of the pack. I was pushing my body to its limits to reach that finish line. I could see my opponents falling back, on my heels but unable to catch me as I sprinted with confident strides. But to my surprise, the small runner I had dismissed so easily was a pace ahead of me in my sightline. Determined to beat him, I poured everything I had into my sprint, feeling the effort burn through me. But it wasn’t enough. The runner effortlessly flew over the finish line before me, nabbing the first-place prize I had worked so hard for.

While my defeat in an arena I excelled in could have brought bitter disappointment, it was also a good reminder for me that we all fail. Competition is inevitable, and we should never grow complacent in the areas where we excel. If we stop growing, our competition will catch up to us quickly and unexpectedly. If we want to stay ahead of the game, it’s important to keep improving. Because even the best athletes continue to train to stay at the top. My fellow runner didn’t care about their competition, and they weren’t concerned about comparing themselves to others. They were solely focused on their goal, as any top athlete should and will be. This is a lesson I took to heart.

During this race, I did also beat my personal best time, so it showed me that even if I excel at something, there’s always room for improvement. It taught me that complacency is the enemy of my success. I was so satisfied with what I thought to be my peak performance. I had thought I was at the top of my game. But this experience showed me how wrong that was, and how important it is to keep growing and developing myself. I’ve learned that even with our best efforts, we can sometimes still fall behind. Sometimes, someone’s strategy will be better. Or they’ll be better prepared. But mostly, it showed me that instead of focusing on how I measure up to others, I need to shift my perspective and ask how I measure up to who I want to be. My goal now shouldn’t be to be the best, my aspiration should be to become the best version of myself I can possibly be.

7. What are your career aspirations?

Brewing has been my family’s calling for generations, from my father brewing backyard beer to my ancestors’ colourful history of distilling illegal spirits. Recipes have been passed down through the family, and we each have our own favourites and specialties. Some of us add unexpected flavours to our home brews. Others swear by old or superstitious techniques. Still other members of the family have kept their ‘secret ingredient’ close to the vest. Something I want to change is the fact that the family hobby has never quite grown out of the backyard. Because the other family tradition is in the sharing of a cup, and I think with the growing popularity of micro-breweries and micro-distilleries, other families might enjoy a taste of our traditions, too. In applying for this MBA program, I believe it will help me to achieve my dream of opening a micro-distillery. It has long been my goal to own my own business and incorporate my passion for brewing. Being a small business owner requires supreme organizational and management skills, which [School’s] program will provide me.

In opening my own micro-distillery, I will be able to share my passion with my customers. The area in which I grew up has a unique history of locally made spirits, and the ingredients that grow in the area cannot easily be found anywhere else. They provide an inimitable flavour profile and a taste of the local land that cannot be matched. It is my goal to carry on the proud traditions of my hometown region by opening my own micro-distillery, to share our unique regional flavours with the world. Although my dad has taught me his home-brewing techniques, I also have experience working for [Beer Brand] as a brewer. Learning the modern techniques of brewing has definitely expanded my skillset, although brewing the same brand of beer, using the standard recipe, doesn’t have the same passion in it. My work experience has rounded out my technical skill as a brewer, and it has also given me some insight into the operations of a business. I’ve seen firsthand what it takes to operate a small business, and I know I have more to learn in this area. I know if I want to succeed in turning my family tradition into a real business, I need to build up my business sense. 

To achieve my goal of owning my own micro-distillery, it is important to have a strong business sense behind the passion and big idea. I believe with this program I will add the leadership, management and operational skills I need to see my micro-distillery off the ground. My business will need a team, and I will need to develop myself as a leader to be able to choose and develop my employees. I know I will also need to learn the management skills that will allow me to help them be successful. It is my belief that this program will instill in me the soft skills I need to become the leader and teammate I need to become to see this venture succeed.

Writing an MBA personal statement is tricky, but it is a must for any business school application. By following the above tips or studying the examples we’ve provided in this guide, you’ll be well on your way to writing an awesome personal statement. Finally, if you are looking for more inspiration, check out our Harvard MBA personal statement examples . This renowned institution is well-known for its standards. If you can write a personal statement like this, you can get into any MBA program out there!

MBA personal statements are typically between 750 and 1,000 words.

An MBA personal statement is almost like a cover letter for a job application. It is written in essay form and should explain why you are the right choice for an MBA program. Your MBA personal statement should also highlight why you wish to attend the schools you're applying to and what you hope to do with your MBA.

Yes. Most MBA programs will ask for a personal statement as part of their application process.

A general rule of thumb is to include a strong personal narrative, compelling arguments for your candidacy and qualities or strengths you will bring to the program you’re applying for.

Yes. Usually, schools will change the essay question each application cycle. Though this may vary depending on the program.

Some of the most common personal statement essay questions relate to personal achievements, motivations for applying to business school or how you will contribute to the school’s MBA program.

Yes. Admissions committees will be expecting your personal statement to be in short essay format. If it’s not, it may lead your application to the rejection pile.

The simplest way is to study the short essay format, read the essay question, reflect on your personal experiences, and answer the question being asked!

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How to write a personal statement for business

So you have 4,000 characters of text and 47 lines in which to convince your chosen university to accept you to study Business. What could you include that will make you stand out from the competition?

Dr Sarah Preedy (pictured), lecturer on  BSc (Hons) Business  at Plymouth Marjon University offers her top tips for making a strong application. For more tips, please see the video below.

• Show your passion for the subject area. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications.
• Are you motivated to study business? Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying business and developing your knowledge, skills and experience?
• Be enthusiastic – what interests you about business? What do you find exciting and what do you want to know more about? Is there a current business issue that intrigues you, if so what, and why?
• Showcase your skills and experience – what skills do you have that make you suitable for the course? Draw upon relevant life and work experience to demonstrate communication skills, teamwork, problem-solving, initiative, leadership and entrepreneurial flair.
• Outline your business related extracurricular activities or employment and volunteering experience, always explaining why you did it, what you learned and why it's relevant to studying business.
• Check your spelling and grammar - proofread aloud and get your teachers, advisers, and family to check and then redraft until the grammar, spelling, and punctuation are correct.

Show video transcript

Dr. Sarah Preedy: Hello. My name is Dr. Sarah Preedy, and I've been working at Marjon University for three years now as the program leader for BSc Business and BA Leadership and Management for Business. I've got a passion for business and I've done so from a really, really young age.

The vast majority of my family have been business owners. I used to spend my summers as a child helping my granddad and my uncle in their clock repair shop. And I would eagerly watch as they made a sale, taking notes and trying to find out more about customer service. My dad owned a computer business in the very early days of home computers. And I used to go on the door to door sales calls with him, watching how he worked, what he did and trying to get some top tips and tricks for how to be successful in business. In my teens, I actually took my GCSE English at the same time as my mum taking her GCSE English. And that's because she wanted to leave her job. She wanted to retrain and ultimately she then used that qualification to set up her own business.

So business has been all around me from a really young age. It's in my blood. That's why I enjoy teaching what I do. In the photo that showing on the slide, I'm stood with a business planning tool. I created this so that I could make business plans more visual. I go into schools and colleges and I show this to students and it's really to help students know that coming up with a business idea isn't something that's scary. It's about being creative and you can apply that creativity in this way. As part of my role as a program leader, I receive the applications to business. So it's my job to read through those applications, evaluate them, and then make a decision on whether I think an applicant should come to Marjon to study business. In this talk I'll be outlining my top tips and tricks for making a business application to university.

So right in your personal statement, it's all about tackling a series of why questions. The first question you should be asking yourself before you make an application is why do we even have personal statements in the first place? Hopefully this is something that your tutors at school or college have spoken to you about before, but I'm going to talk about this in a bit more detail. Once you understand the motivation the reader has, then you'll know what to write and it'll become clearer.

So a personal statement supports your application to study at university or college. It's a chance for you to articulate why you would like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. And that quotation there is taken from the UCAS website.

The key element to remember here is that personal statements support your application. So the other elements of your application are just as important. What program leaders like myself are doing is we are putting together a picture of what an applicant is like. Firstly, we look to your qualifications. If they meet the entry requirements, then we can move on to reading the application in more detail. If they don't meet the entry requirements, we will be definitely looking at that personal statement very carefully, because there may be examples of skills and experience contained in there that will make up for the lower qualifications. The personal statement is your chance to show off. You probably don't get the opportunity to put in writing how fantastic you are. So here's your chance. Don't be shy about your skills and experience. If it's relevant, tell us.

So the crucial question you need to ask yourself before you start typing that personal statement is why do you want to study business? If you resemble the stick figure on this slide when you think about yourself studying business for another three years, then great. It's probably the right direction for you. If you don't resemble the stick figure, then I would start to question yourself whether business is the right course for you. Three years is a really long time to study something. If you're not sure about it.

The great thing about studying business is the skills that you get alongside knowledge. It's not just about learning theories and reviewing how other people have done things within business. Study at HE level gives you hands-on transferable skills. There's also a vast range of potential jobs that you can go into with a business degree.

This slide here shows you some of the many potential careers you can go into with a business degree. The world really is your oyster. Let that shine through in your personal statement. Talk about what career you want. Show your ambition and show that study in business is your passion.

So now you have tackled why we have personal statements, which is to showcase our skills, achievements, and knowledge. And you've asked yourself why you want to study business, because it interests you. It's your passion. We now need to ask ourselves how? How do we craft a winning personal statement?

Here are some of my top tips. So number one, show your passion. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications. It can also include reference to work experience and extracurricular activities.

Number two, show your motivation to study at HE level. Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying? Studying a HE level is a massive step up from studying at college or school level. So how can you demonstrate in your personal statement that you are up for that challenge?

Number three, show off. Tell us all about your wonderful skills and experience. What skills do you have that would make you suitable for the course? Draw upon relevant life experience, but also work experience. And demonstrate key business skills, such as communication, teamwork, problem solving, and leadership.

Number four, show us who you are. Outline your business related extracurricular activities. Or your employment. Or maybe you've been involved in volunteering with your local community. Outline all the things you've done, but always explain why you did it, what you learned, and why it's relevant to studying business. What we're looking for is a range of activities that our applicants have been involved in, and how relevant those are to the study of business.

Number five, the boring part. Proof reading. Please check your spelling and grammar. Proof read aloud and get your teachers, your advisors, your family, basically anybody who will listen, to check your personal statement. And then redraft it until the grammar, the spelling, the punctuation, all of it is correct. Never underestimate the importance of proof reading.

So now for a little bit about the business programs here at Marjon University. The best way to find out more about our programs is to book onto our Open Days. Here you can meet the team, see what you would be taught, ask questions about the programs, and really get a feel for what it would be like to study business at Marjon.

People often say to me, "Well, what's different about studying business at Marjon from any other university?" And I always say, "It's the environment that you will be taught in." Marjon really prides itself on its small class sizes. And this is no exception for our business courses. Another key area that we offer here at Marjon is exciting, practical teaching sessions. There's lots of opportunity to develop your business skills. And also there are no exams. Our programs are also accredited by the Chartered Management Institute. So you will graduate with an additional qualification.

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By Nik Taylor (Editor, The Uni Guide) | 18 August 2023 | 22 min read

How to write an excellent personal statement in 10 steps

Stand out from the crowd: here's how to write a good personal statement that will get you noticed

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Your personal statement forms a core part of your university application, and the sooner you get going, the better you can make it. You may think that your personal statement won’t matter as much to unis as your grades and experience but a great personal statement could make all the difference between you and a candidate with the same grades. Sure, your application might not reach that deal breaker stage. But is it something you want to leave to chance?  Here we’ll take you through the process of planning, writing and checking a good personal statement, so you end up with something you can submit with confidence. And to make sure the advice we're giving you is sound, we’ve spoken to admissions staff at loads of UK universities to get their view. Look out for video interviews and advice on applying for specific subjects throughout this piece or watch our personal statement playlist on YouTube .

• Are you looking for personal statement examples? Check our library of hundreds of real personal statements, on The Student Room

Personal statement deadlines

You'll need to make sure you've got your personal statement written well in advance of your application deadline. Below are the main university application deadline dates for 2024 entry.

2024 entry deadlines

16 October 2023: Deadline for applications to Oxford and Cambridge universities, along with most medicine, dentistry, and veterinary courses.   31 January 2024: Deadline for applications to the majority of undergraduate courses. After this date, universities will start allocating places on these courses –   but you can still apply after the 31 January deadline , as this article explains . 30 June 2024:  Students who apply after this date will be entered into Clearing .

• Read more: Ucas deadlines and key application dates

What is a personal statement?

A personal statement is a central part of your Ucas application, where you explain why you’ve chosen a particular course and why you’ll be good at it. It's your chance to stand out against other candidates and hopefully get that all-important offer. You only write one personal statement which is then read by each university you apply to, so if you are applying for more than one subject (or it's a combined course) it's crucial that you include common themes or reference the overall skills needed for all subjects. Personal statements are especially important if you’re trying to get on a very competitive course, where you need to do anything you can to stand out to admissions tutors. Courteney Sheppard, senior customer experience manager at Ucas, advises that your personal statement is "the only part of the application that you have direct control over. Do lots of research to demonstrate your passion, curiosity and drive to pursue your chosen subject." There’s a limit on how much you can write: your personal statement can be up to 4,000 characters (including spaces) or 47 lines of 95 characters (including spaces); whichever is shorter. This may appear generous (read: long) but once you've got going you may find yourself having to edit heavily.

• Read more: teacher secrets for writing a great personal statement

1. Plan what you want to cover

The first thing you need to do is make a plan. Writing a personal statement off the top of your head is difficult. Start by making some notes, answering the following questions:

• What do you want to study?
• Why do you want to study it?
• What is there about you that shows you’re suited to studying this subject at university? Think about your personality, as well as your experiences.
• What are your other interests and skills?

These few points are going to form the spine of your personal statement, so write them in a way that makes sense to you. You might want to make a simple bulleted list or you might want to get all arty and use a mindmap. Whatever you choose, your aim is the same. You want to get it clear in your own head why a university should offer you a place on its course. Getting those details down isn't always easy, and some people find it helpful to make notes over time. You might try carrying a notebook with you or set up a memo on your phone. Whenever you think of something useful for your personal statement, jot it down. Inspiration sometimes comes more easily when you’re thinking about something else entirely. It might help to take a look at The Student Room for some sample personal statements by university and sample personal statements by subjects , to give you an idea of the kind of thing you want to include. 

• Read more: personal statement FAQs

2. Show off your experience

Some things are worth adding to your personal statement, some things are not. Firmly in the second camp are your qualifications. You don’t need to mention these as there’s a whole other section of your personal statement where you get to detail them very precisely. Don’t waste a single character going on about how great your GCSE grades are – it’s not what the admissions tutor wants to read. What they do want to see is: what have you done? OK, so you’ve got some good grades, but so do a lot of other applicants. What have you done that’s different, that shows you off as someone who really loves the subject you’re applying for? Spend some time thinking about all the experience you have in that subject. If you’re lucky, this might be direct work experience. That’s going to be particularly appropriate if you’re applying for one of the more vocational subjects such as medicine or journalism . But uni staff realise getting plum work experience placements is easier for some people than others, so cast your net wider when you’re thinking about what you’ve done. How about after-school clubs? Debating societies? Are you running a blog or vlog? What key skills and experience have you picked up elsewhere (eg from hobbies) that could be tied in with your course choice? Remember, you’re looking for experience that shows why you want to study your chosen subject. You’re not just writing an essay about what you're doing in your A-level syllabus. Use this checklist as a guide for what to include:

• Your interest in the course. Why do you want to spend three years studying this subject at university?
• What have you done outside school or college that demonstrates this interest? Think about things like fairs/exhibitions, public lectures or voluntary work that is relevant to your subject.
• Relevant work experience (essential for the likes of medicine, not required for non-vocational courses such as English )
• Skills and qualities required for that career if appropriate (medicine, nursing and law as obvious examples)
• Interest in your current studies – what particular topics have made an impression on you?
• Any other interests/hobbies/experiences you wish to mention that are relevant either to the subject or 'going to uni'. Don't just list your hobbies, you need to be very selective and state clearly what difference doing these things has made to you.
• Plans for a gap year if you’re deferring entry.

Read more: 6 steps you need to take to apply to university

3. Be bold about your achievements

Don't be bashful about your achievements; that’s not going to help you get into uni. It's time to unleash your inner Muhammed Ali and get all “I am the greatest” with your writing. Do keep it focused and accurate. Do keep your language professional. But don’t hide your qualities beneath a layer of false modesty. Your personal statement is a sell – you are selling yourself as a brilliant student and you need to show the reader why that is true. This doesn’t come naturally to everyone, and if you’re finding it difficult to write about how great you are it’s time to enlist some help. Round up a friend or two, a family member, a teacher, whoever and get them to write down your qualities. Getting someone else’s view here can help you get some perspective. Don’t be shy. You are selling your skills, your experience and your enthusiasm – make sure they all leap off the screen with the way you have described them.

• Read more: the ten biggest mistakes when writing your personal statement  

4. How to start your personal statement

Type your personal statement in a cloud-based word processing program, such as Google Docs or Microsoft Word and don’t copy and paste it into Ucas Hub until it’s finished.  One of the benefits of doing it this way is that you can run spell check easily. (Please note, though, that Word adds "curly" quotation marks and other characters (like é or ü) that won't show up on your Ucas form, so do proofread it on Ucas Hub before submitting it to ensure it is how you typed it.)  Another big benefit is that you'll always have a backup of what you've written. If you're being super careful, you could always save your statement in another place as well. Bear in mind that extra spaces (eg adding spaces to the beginnings of paragraphs as indentation) are removed on Ucas. In your first sentence, cut to the chase. Why do you want to do the course? Don’t waste any time rambling on about the daydreams you had when you were five. Just be clear and concise – describe in one line why this course is so important to you. Then, in the rest of your intro, go into more detail in demonstrating your enthusiasm for the course and explaining how you decided this is what you want to do for the next three or more years. However you choose to start your statement, just avoid the following hoary old chestnuts. These have been some of the most used lines in personal statements over the years – they are beyond cliche, so don’t even think about it.

• From a young age I have (always) been [interested in/fascinated by]…
• For as long as I can remember, I have…
• I am applying for this course because… 
• I have always been interested in… 
• Throughout my life I have always enjoyed… 
• Reflecting on my educational experiences… 
• [Subject] is a very challenging and demanding [career/profession/course]… 
• Academically, I have always been… 
• I have always wanted to pursue a career in… 
• I have always been passionate about…   

5. Focus your writing on why you've chosen that subject

So you’ve got your intro done – time to nail the rest of it. Bear in mind that you’ve got to be a little bit careful when following a personal statement template. It’s easy to fall into the trap of copying someone else’s style, and in the process lose all of your own voice and personality from your writing. But there is a rough order that you can follow, which should help keep you in your flow. After your opening paragraph or two, get into any work experience (if you’ve got it). Talk about extracurriculars: anything you've done which is relevant to the subject can go here – hobbies, interests, volunteering. Touch on your career aspirations – where do you want this course to take you? Next, show your enthusiasm for your current studies. Cite some specific examples of current work that you enjoyed. Show off your relevant skills and qualities by explaining how you’ve used these in the past. Make sure you’re giving real-world examples here, not just vague assertions like “I’m really organised and motivated”. Try to use examples that are relevant.   Follow this up with something about you as a person. Talk about non-academic stuff that you like to do, but link it in some way with the course, or with how it shows your maturity for dealing with uni life. Round it all off by bringing your main points together, including a final emphasis of your commitment to studying this particular course.

• Read more: how to write your personal statement in an evening  

6. How long should a personal statement be?

You've got to work to a very specific limit when writing your personal statement. In theory you could use up to 4,000 characters – but you’re probably more likely to be limited by the line count. That's because it's a good idea to put line breaks in between your paragraphs (to make it more readable) and you only get a maximum of 47 lines. With this in mind, 3,500 characters is a more realistic limit. But when you’re getting started you should ignore these limits completely. At first, you just want to get down everything that you feel is important. You'll probably end up with something that is far too long, but that's fine. This is where you get to do some polishing and pruning. Keep the focus of your piece on the course you’re applying for, why you want to do it and why you’re perfectly suited to it. Look through what you’ve written so far – have you got the balance right? Chop out anything that goes on a bit, as you want each point to be snappy and succinct.

• Read more: universities reveal all about personal statements  

7. Keep it simple

8. Smart ways to end your personal statement

Writing a closing line that you’re happy with can feel as tricky as coming up with your opener. What you’re looking for here is a sign-off that is bold and memorable. The final couple of sentences in your statement give you the opportunity to emphasise all the good stuff you’ve already covered. Use this space to leave the reader in no doubt as to what an excellent addition you would be to their university. Pull together all your key points and – most importantly – address the central question that your personal statement should answer: why should you get a place on the course?

• Read more: universities explain how to end your personal statement with a bang  

9. Make sure your personal statement has no mistakes

Now you’ve got a personal statement you’re happy with, you need to make sure there are no mistakes. Check it, check it a second time, then check it again. Once you’ve done that, get someone else to check it, too. You will be doing yourself a massive disservice if you send through a personal statement with spelling and/or grammatical errors. You’ve got months to put this together so there really is no excuse for sending through something that looks like a rush job. Ask your teachers to look at it, and be prepared to accept their feedback without getting defensive. They will have seen many personal statements before; use what they tell you to make yours even better. You’ve also got another chance here to look through the content of your personal statement, so you can make sure the balance is right. Make sure your focus is very clearly on the subject you are applying for and why you want to study it. Don’t post your personal statement on the internet or social media where anyone can see it. You will get picked up by the Ucas plagiarism checker. Similarly, don't copy any that you find online. Instead, now is a good time to make your parents feel useful. Read your personal statement out to them and get them to give you feedback. Or try printing it out and mixing it up with a few others (you can find sample personal statements on The Student Room). Get them to read them all and then try to pick yours out. If they can't, perhaps there's not enough of your personality in there.  

10. Don't think about your personal statement for a whole week

If you followed the advice at the very start of this guide, you’ve started your personal statement early. Good job! There are months before you need to submit it. Use one of these weeks to forget about your personal statement completely. Get on with other things – anything you like. Just don’t go near your statement. Give it a whole week and then open up the document again and read through it with fresh eyes. You’ll gain a whole new perspective on what you’ve written and will be well placed to make more changes, if needed.

• Read more: how to write your personal statement when you have nothing interesting to say  

10 steps to your ideal personal statement

In summary, here are the ten steps you should follow to create the perfect personal statement.  

Personal statement dos and don'ts

• Remember that your personal statement is your personal statement, not an article written about your intended field of study. It should tell the reader about you, not about the subject.
• Only put in things that you’re prepared to talk about at the interviews.
• Give convincing reasons for why you want to study the course – more than just "enjoying the subject" (this should be a given).
• For very competitive courses, find out as much as you can about the nature of the course and try to make your personal statement relevant to this.
• Be reflective. If you make a point like 'I like reading', 'I travelled abroad', say what you got from it.
• Go through the whole thing checking your grammar and your spelling. Do this at least twice. It doesn’t matter if you’re not applying to an essay-based course – a personal statement riddled with spelling mistakes is just going to irritate the reader, which is the last thing you want to do. If this is something you find difficult then have someone look over it for you.
• Leave blank lines between your paragraphs. It’s easier for the reader to get through your personal statement when it’s broken into easily digestible chunks. Remember that they’re going to be reading a lot of these! Make yours easy to get through.
• Get someone else's opinion on your statement. Read it out to family or friends. Share it with your teacher. Look for feedback wherever you can find it, then act upon it.
• Don’t write it like a letter. Kicking off with a greeting such as "Dear Sir/Madam" not only looks weird, it also wastes precious space.
• Don’t make jokes. This is simply not the time – save them for your first night in the union.
• Don’t criticise your current school or college or try to blame teachers for any disappointing grades you might have got.
• Be afraid of details – if you want your PS to be personal to you that means explaining exactly which bits of work or topics or activities you've taken part in/enjoyed. It's much more compelling to read about one or two detailed examples than a paragraph that brushes over five or six.
• Just list what you're doing now. You should pull out the experiences that are relevant to the courses which you're applying to.
• Mention skills and activities without giving examples of when they have been demonstrated by you or what you learnt from them. Anyone can write "I have great leadership skills" in a PS, actually using a sentence to explain when you demonstrated good leadership skills is much rarer and more valuable.
• Refer to experiences that took place before your GCSEs (or equivalent).
• Give explanations about medical or mental health problems. These should be explained in your reference, not your PS.
• Apply for too many different courses, making it difficult to write a convincing personal statement which supports the application.
• Write a statement specific to just one institution, unless you're only applying to that one choice.
• Copy and paste the statement from somewhere else! This means do not plagiarise. All statements are automatically checked for plagiarism by Ucas. Those that are highlighted by the computer system are checked manually by Ucas staff. If you’re found to have plagiarised parts of your statement, the universities you apply to will be informed and it could jeopardise your applications.
• Use ChatGPT or another AI program to write your personal statement for you. Or, if you do, make sure you thoroughly edit and personalise the text so it's truly yours. Otherwise you're very much at risk of the plagiarism point above.

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• Business, marketing and management personal statements

Business and management degree personal statement example (1a)

Investing in innovation.That's the idea that I've been unintentionally retaining since I'm 12,

two wide concepts my father always tried to light me up about.He did it with the main goal that I learn more about the family business, a small portuguese cosmetics enterprise.While I was working with my father what fascinated me the most was to to visit the factories, see the constant evolution of production models and the tasks distribution of the employees.Growing up in a business environment like I did, was definitely a significant factor that encouraged me to choose my future and while years passed my interest in management became more alive.So, when I was 15 I decided to focus my studies on Management and now I'm taking Maths(which improved my logical thinking), Economics and History as specific subjects which is helping me to learn how global markets are and how economic group's decisions affects the entire planet.The forced saving theory by Ludwig von Mises aided me to understand how states operate since the theory refers to an involuntary reduction in consumptiom due to the full employment and the excess supply of loans on economy.The excess depresses the market rate of interest and stimulates demand for investment finance which precipitates general inflation.As prices rise, those with fixed incomes consume less and savings are forced out of them and this additional saving finances the extra investment.

Today, we live in the era of Globalisation marked by the growth in international trade and in

flows of capital around the world, however is an epoch described by the inequality between rich and poor happening the same in economy shown by the domination of multinational companies that are erasing the activity of the small industry in current world, hence nowadays the small enterprises need to be more competitive.Due to that, one of my principal targets is to expand the family business to other countries and ensure that the company resists to the aftermaths of Globalisation.

Last Summer, I worked two weeks in the French enterprise Resonance Coaching as a trainee and I

had the opportunity to get a general overview of the business.There I learnt how to build a proposal for a client which involved working on a specific presentation and I got involved on the invoicing system of the company.During this time I had the chance to participate in a weekly meeting concerning salary management which taught me how to analyse problems.Working two weeks so intensively showed me the real value of money and how important it's to see our efforts rewarded.

At school, with four other colleagues we have created a TV channel and the main purpose is to

inform about the national economy.This project showed me how important teamwork is and how relations among the group affects the final result.In this project my principal role was to manage the limited resources we had(50euros/month) and I was also in charge of the advertising campaign, a rewarding experience since I get more creative and I realised management operates in countless areas.In 10th grade I was nominated prefect which ameliorated my communication skills since the prefect is the spokesman of the class.

My best experience as a sportsman was winning the Hockey National Championship as captain of

the team.It really improved my leadership skills and due to this performance I was selected to the county team.Must of all,playing hockey with such dedication(4practices a week plus match)forced me to manage my timetable and to establish priorities in some periods of my life.

When I think about the UK I see an open door to my personal success,not only academically but also as a person. I always imagined myself studying in the UK due to the quality of teaching but also due to the university spirit inbred in UK universities as we can see on Student Guilds.I frankly believe that being accepted by a UK university will be an ensured investment in my education, an investment in innovation.

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• How to start a personal statement: The attention grabber

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The best statements tend to be genuine and specific from the very start. You'll be on the right track if you show your enthusiasm for the subject or course, your understanding of it, and what you want to achieve.

Admissions tutors – the people who read and score your personal statement – say don’t get stressed about trying to think of a ‘killer opening’. Discover the advice below and take your time to think about how best to introduce yourself.

Liz Bryan: HE Coordinator and Careers Advisor, Queen Elizabeth Sixth Form College

Preparing to write your personal statement.

Start by making some notes . The personal statement allows admissions tutors to form a picture of who you are. So, for the opener, think about writing down things, such as:

• why you’re a good candidate
• your motivations
• what brings you to this course

If you’re applying for multiple courses , think about how your skills, academic interests, and the way you think are relevant to all the courses you've chosen.

Top tips on how to write your statement opener

We spoke to admissions tutors at unis and colleges – read on for their tips.

1. Don't begin with the overkill opening

Try not to overthink the opening sentence. You need to engage the reader with your relevant thoughts and ideas, but not go overboard .

Tutors said: ‘The opening is your chance to introduce yourself, to explain your motivation for studying the course and to demonstrate your understanding of it. The best personal statements get to the point quickly. Go straight in. What excites you about the course and why do you want to learn about it more?’

Be succinct and draw the reader in, but not with a gimmick. This isn't the X Factor. Admissions tutor

2. Write about why you want to study that course

Think about why you want to study the course and how you can demonstrate this in your written statement :

’Your interest in the course is the biggest thing. Start with a short sentence that captures the reason why you’re interested in studying the area you’re applying for and that communicates your enthusiasm for it. Don't waffle or say you want to study something just because it's interesting. Explain what you find interesting about it.’

It's much better to engage us with something interesting, relevant, specific and current in your opening line… Start with what's inspiring you now, not what inspired you when you were six. Admissions tutor

3. Avoid cliches

Try to avoid cliches and the most obvious opening sentences so you stand out from the very first line . UCAS publishes a list of common opening lines each year. Here are just some overused phrases to avoid using in your personal statement:

• From a young age…      
• For as long as I can remember…
• I am applying for this course because…
• I have always been interested in…
• Throughout my life I have always enjoyed…

And try not to use quotes . Quotations are top of the list of admissions tutors' pet hates.

4. Maybe don't begin at the start?

’Concentrate on the main content of your statement and write the introduction last. I think the opening line is the hardest one to write, so I often say leave it until the end and just try and get something down on paper.’

It may be easier to get on with writing the main content of your statement and coming back to the introduction afterwards –that way you will also know what you’re introducing.

I often advise applicants to start with paragraph two, where you get into why you want to study the course. That's what we're really interested in. Admissions tutor

The personal statement tool image

Don’t be tempted to copy or share your statement.

UCAS scans all personal statements through a similarity detection system to compare them with previous statements.

Any similarity greater than 30% will be flagged and we'll inform the universities and colleges to which you have applied. 

Find out more

Joseph bolton: year 2 history& politics student, university of liverpool.

• Do talk about you and your enthusiasm for the subject from the very start.
• Do be specific. Explain what you want to study and why in the first two sentences.
• Do come back to the opening sentences if you can’t think what to write straightaway.
• Don’t waste time trying to think of a catchy opening.
• Don't waffle – simply explain what you find interesting about the subject and show that you know what you are applying for.
• Don't rely on someone else's words. It's your statement after all – they want to know what you think.

One final thought

Think about making a link between your opening sentence and closing paragraph – a technique sometimes called the 'necklace approach’.

You can reinforce what you said at the start or add an extra dimension. For example, if you started with an interesting line about what’s currently motivating you to study your chosen degree course, you could link back to it at the end, perhaps with something about why you’d love to study this further at uni.

Need more advice?

• Struggling with the conclusion to your personal statement? Read our guide on how to finish your statement the right way .
• Read more dos and don’ts when writing your personal statement . 
• Discover what to include in your personal statement .
• Start your opening sentences with our personal statement builder now.

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Sample Personal Statement Business Analytics

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

Here is the personal statement of an applicant who got admitted to top Master’s in Business Analytics programs, including CMU, and MIT. For personal statement, the programs posed several questions to applicant, which the admissions committee expects to be answered in an essay form. The universities provide these personal statement prompts to encourage students to self-reflect and then to share their insights with the program.

The following essays are an example of a compelling story and reflect the original voice and personality of the applicant. Get inspiration from them and try to incorporate their strengths into your own personal statement.

Related Personal Statements 1) Sample Personal Statement in Advanced Analytics (admitted to NCSU) 2) Sample Personal Statement in Analytics (admitted to Georgia Tech) 3) Sample Personal Statement in Data Science and Analytics (admitted to CMU and Vanderbilt) 4) Sample Personal Statement in Management and Analytics (admitted to LBS)

In this Article

Personal Statement Prompt 1

Personal statement prompt 2, personal statement prompt 3, personal statement prompt 4.

Please attach to the application a brief narrative outlining your academic interests. Include any current or long-range interests in research, teaching or other professional objectives. Please describe these if you have progressed far enough in your career to have publications or other evidence of scholarly endeavour.

I want to play the critical role of a business strategist and capitalize on the most useful of the sophisticated technologies flooding modern businesses. In the short run, I want to set up a consulting firm which provides analytics-driven marketing solutions to large firms operating to deliver a consistent and easy buying experience for their customers. I would ideally like to leverage recent shifts in the marketing industry towards data, expand my consulting services across countries, and become a global leader in revolutionizing customer experience through data analytics.

I am an ideal candidate for the Business Analytics program due to my strong academic record as I graduated in Electrical Engineering with a cum laude GPA. My undergraduate has equipped me with extensive quantitative knowledge and technical experience around different themes in engineering. I’ve focused most of my studies on parametric analysis using different software like C++, VB, MySQL, Python and MATLAB. This was further honed when I joined Facebook’s Meta as an Analyst Software Engineer and, using MySQL, predicted patterns of interpersonal behaviour to optimally pair customers with an agent. Solving demand-related issues of customers from all around the globe, I have become aware of the mismatches between marketing outreach and customers’ buying needs. Therefore, I aspire to influence global customers’ marketing experience by investigating ways in which customer needs can be well aligned with the sales strategies of firms supplying goods online.

To materialize my aspirations into a successful reality, I want to glean more information on predicting customer behaviours and matching it with the right promotion offers since it ideally dovetails with my professional expertise in using MySQL to predict patterns of interpersonal behaviour to optimally pair customers with an agent. While I developed a strong skillset in matching commercially available information to determine successful behavioural interaction patterns, I plan to extend my research pursuits by exploring the right mix of traditional and digital marketing vehicles.

Beyond the classroom, I would greatly appreciate the opportunity to learn from and collaborate with the influential faculty and the Center and Laboratory for Behavioral Operations and Economics’ endeavours to solve critical IT-related decisions that advance company performance. In particular, the techniques of Professor Gary Bolton in experimenting with real-world trading markets within laboratory settings are foundational for my current work. Moreover, they will equip me with experimenting tools through which I can excel in my future career. Moreover, my future aspirations require strong leadership qualities recognized in a data-driven world. For this purpose, I would greatly benefit from The Leadership Center’s four dynamic offerings to mould my personality into a global leader’s persona.

Lastly, I will exploit the strong placement services and gain access to leading consulting companies where I can seek pro bono consulting opportunities and enhance my problem-solving acumen. I am also confident in acquiring the necessary communication skills to present solutions to Product Managers, Sales Associates, Engineers, and Marketing Teams for effective decision-making.

Thus, to sum up, owing to my strong academic credentials and professional expertise in applying artificial intelligence, I am confident of fully utilizing vibrant opportunities at Master in Business Analytics and converting it into an ideal segue for my future career aspirations.

Introduce yourself to your future classmates in 100 words or less.  

I have a passion for entrepreneurship, and during my sophomore year, I laid the foundations of the “ pay as you play”  console gaming platform and earned $4,000 a month. I have strong interpersonal skills and have won five national debating championships and represented at various national and international competitions. I am a fighter and showed great resolve in fighting acute liver failure, which I suffered in my junior year. I am a risk taker and quit my high-paying job at Unilever to start my venture of connecting home-cooked food suppliers with potential buyers.

What professional experiences have made you determine that business school is the right next step? (150 words)  

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The business idea was successful as it won a substantial seed funding. Encouraged by its traction, I spearheaded its execution of supplying home-cooked food to potential buyers. However, the main factor I overlooked was doing intensive data analytics based on the market’s demographics. The locus I initially defined was 8 km, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we incurred a considerable loss and customer dissatisfaction because of extended delivery times. Therefore, to avoid such losses, I strongly need a degree based on data management, technology, and analytics to create an ideal operations model for my business.

What career do you plan to pursue after business school and why? (150 words)

In the short run, I would restructure my business model by carefully analyzing the individual-level micro-data. Ideally, I aim to optimize my operations, mitigate the mismatch of distances between chefs and potential buyers, and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities of US.

In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. Consequently, they are unable to sustain themselves and run out of funding. I want to provide such firms consulting based on data analytics, business insights and marketing so they can harness themselves and become profitable.

Is there anything not addressed elsewhere in the application that you would like the Admissions Committee to know about you to evaluate your candidacy? (300-word maximum)

During my senior year, I got recruited by British American Tobacco after winning their battle of mental challenges. They had devised stringent criteria based on a rigorous aptitude test. Additionally, they assigned a group-based project related to any issue in public policy. I was the team lead and submitted a basic blueprint idea for using solar panels for domestic power needs. The basic plan was that the cost of these solar panels, being the main hindrance, would be offset once the government provided low-interest loans to homeowners to power their own houses. The savings on electricity bills would then be used to pay off the loans. It was an innovative idea that was well crafted after hundreds of hours of hard work. For example, my team and I conducted a rigorous field activity and accumulated over 400 bills from different homes in Frederick, Maryland to prove that using solar panels would not cost anything extra to these houses. We won the competition based on our innovative idea, and I was later called for an interview. Later, I was selected as MT and five other candidates out of 7000 applicants. I worked there for two years and eventually moved to Unilever. However, I always wanted to create social value and impact the lives of others, so after a brief stint at Unilever, I started my venture.

Describe a situation in your life where you failed to achieve a goal. What did you learn from this experience? (Max. 400 words)

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The app’s primary purpose was to create local clusters where domestic chefs and homemakers market and sell their food to potential buyers within a particular locus. The business idea was successful as it was selected at top incubators and won a substantial seed funding award. Encouraged by its traction, I spearheaded its execution  to become a pioneer in supplying home-cooked food to potential buyers . The main factor I overlooked was doing intensive market research based on the market’s demographics. Due to a lack of in-depth data analysis, the locus I initially defined was an 8km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we levied a considerable cost of transportation and customer dissatisfaction because of extended delivery timings. The  goal of becoming a pioneer not only failed severely , but the loss’s extent was so much that it even eroded our initial seed funding. 

Although I failed in my initial ambition, my failure taught me deep insights into this business. Therefore, I am not let down by this experience. Instead, it has given me a direction leading me to future success. I realize that I conceded this partly because I didn’t discount some factors but, more importantly, because I lacked the necessary skill set. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch between consumer and food supplier localities is mitigated. 

My more profound understanding of my failure and firm resolve to stand up again only point in one direction. And that is to pursue a Master’s degree in Business Analytics, where I can bolster my quantitative research skills and get international exposure to similar business models. I am therefore confident that a Master’s degree in Business Analytics will go a long way in pursuing my career goals and ambitions.

You just entered the elevator with a member of the Applicant Review Committee for the MS in Business Analytics. You can only speak to this person on the elevator for a short time. What would you say to this individual so that they would look favorably upon your application? (Max. 250 words)

During my senior year, I was inducted as Management Trainee by British American Tobacco after aced their “Battle of Minds” challenge. I was among the top 5 candidates out of other 7,000 aspirants. I worked there for almost two years, and after a very brief stint at Unilever, one of the leading multinationals, I decided to start my business venture. I looked for seed funding programs and pitched them my idea of supplying home-cooked food to potential buyers. The business idea won a substantial seed funding award. The idea was unique and covered on the local news channels during their prime-time transmission. After initial success, I experienced a downturn in my business. I realized the need to hone my quantitative analysis skills, particularly focusing on the operational optimization of business ventures. While searching for programs, I was excited by the curriculum. The vibrant community and home to more than 400 businesses, is an ideal place to learn and build new experiences. Additionally, the business analytics research centre is a perfect platform where I can test new quantitative research methods to calibrate the optimal spatial model of my business. In short, my strong credentials and desire to learn more align with the core values of the program in Business Analytics and will be ideal for fulfilling my career ambitions. 

One of our core values is Integrity. What does academic integrity mean to you? (250 words or less)

Academic integrity to me means being honest first and foremost to myself and anyone else. For me, it’s a way of life beyond just being honest in academic writing and following rules and regulations. I have stood up for academic sanctity, even against my friends and peers and have never tolerated slight slip-ups. I clearly remember how I had to take a firm stand against my group fellows in a Finance course when they were inclined to plagiarize a business idea. Additionally, when I started my undergraduate, I had many problems with citing during my writing courses. I wanted to learn and uphold academic integrity, so I took an additional paid online course to understand and master the art of referencing and citations. I have ensured that I take academic integrity beyond my university. As an entrepreneur, I have created a platform where cooks from around the city supply food to various customers. Dealing with almost 40 such cooks, I have ensured everyone is treated equally and honestly. For this purpose, I have developed systems where my employees’ names and background details are encrypted against an identification number so that my judgment remains impartial towards them. These are just some notable instances. Still, throughout my life, I have not let my moral guard down and confidently say that my ethical code of conduct strongly resonated with the core value of integrity.

Describe your experience using Excel, Databases or Software Tools. How has this influenced your decision to pursue a career in analytics? (250 words or less)

During my undergraduate studies, I worked with advanced Excel and basic STATA for various courses involving small and medium datasets. However, I realized a massive handicap of advanced data analytics when I started my business venture. I started a business named Homestove – a food sharing application based on the B2C model. Due to a lack of in-depth data analysis, the locus I initially defined was an 8 km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch of consumer and food suppliers’ localities is mitigated. My deeper understanding of my failure and firm resolve to stand up again only point in one direction: to pursue a Master’s degree in Business Analytics. Through this, I can bolster my quantitative research skills and get international exposure to similar business models.

What is your target industry post-graduation? What impact do you want to make in your industry using analytics? (250 words or less)

In the short run, I would like to restructure my business model by carefully analyzing the individual data. Ideally, I aim to optimize my operations and mitigate the mismatch of the distance between chefs and potential buyers and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities. In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. As a result, they cannot sustain themselves and run out of funding. I would like to provide such firms with the necessary training based on data analytics, business insights and marketing to harness themselves and become profitable.

Please provide any additional information you would like to bring to the admissions committee’s attention. (250 words or less)

I have a keen sense of developing businesses from simple ideas of human needs. During my sophomore year, I developed a passion for console gaming. However, I soon realized my limited options as each game cost around $50. It was my handicap that I started my first business. I formed a virtual club initially with only 17 of my friends who could play up to 17 other games by only paying an additional fee of $20 per day. By the following year, my club had 123 members across various cohorts. Just by renting the games I bought from the initial deposits; I earned as much as $4,000 per month. 

When I joined Unilever, I had many problems having lunch at the office. So, I searched for cooks nearby my office and found a lady who was ready to supply it. Her food was tasty, and soon she had five customers from our office. This gave me an idea to lay down the foundations of Homestore – a food-sharing B2C modelled application. The application’s primary purpose was to create local clusters where domestic chefs and housewives marketed and sold their food to potential buyers within a particular locus. The idea was well received as it won seed funding and got promoted on local news channels’ prime-time transmission. Currently, I am running this business, but I need a data analytics degree to smoothen operations so that I can increase the impact of my venture. 

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• 100+ Personal Statement Templates

How to Write an Effective “About Me” Page (Examples Included!) 

An “About Me” page is one of the most crucial elements of any personal website, portfolio , or blog. It’s where visitors get to know who you are, what you do, and why they should care. Whether you're a freelancer , entrepreneur , or creative professional , this page can make or break a visitor’s first impression of you.

Let’s dive into the essentials of creating a standout one pager about yourself, provide actionable tips, and share examples to inspire you.

Add an “About Me” to your resume or portfolio and then put it to the test! Apply to these open jobs on The Muse »

What is an “About Me” page?

An “About Me” page is a dedicated section on your website where you introduce yourself to your visitors. This page goes beyond a simple biography and a list of your credentials; it's an opportunity to convey your personality, share your story, and connect with your audience on a deeper level. 

It often includes key elements such as a brief professional summary , personal anecdotes, and highlights of your skills and experiences. By providing a narrative of your journey, accomplishments, and aspirations, you create a relatable and authentic presence that can engage and build trust with your visitors.

An “About Me” page serves multiple purposes:

• It outlines your mission and vision, helping visitors understand what motivates you and what sets you apart.
• It can serve as a platform to showcase testimonials, notable projects, and any media coverage or recognition you have received.
• Your story helps humanize your brand. People connect with people, not faceless entities. 
• It lets visitors know what they can expect from your site and how you can help them.
• A well-crafted “About Me” page can improve your website’s SEO for Google by incorporating relevant keywords and phrases.

Where can you usually find “About Me” pages? 

An “About Me” can be a valuable addition to various platforms and contexts. Here are some common uses:

• Personal website: Whether it’s a blog or a personal brand site, an “About Me” page helps visitors understand who you are and why they should follow you.
• Portfolio: For creatives like designers, writers , and photographers, an “About Me” page showcases your background and expertise, helping potential clients or employers get to know you better.
• Resume: Adding an “About Me” section to your online resume provides a personal touch and highlights your unique strengths and career journey.
• Business website: Entrepreneurs and small business owners can use an “About Me” page to share their story, mission, and the values behind their business.
• Freelance profiles: On freelance platforms, an “About Me” page can differentiate you from other freelancers by highlighting your experience and skills.
• Social media profiles: Sites like LinkedIn benefit from a detailed “About Me” section, helping you network and connect with potential employers or collaborators.
• Author pages: For writers and authors, an “About Me” page helps readers connect with you on a personal level and understand the inspiration behind your work.
• E-commerce sites: Store owners can add an “About Me” page to build trust with customers by sharing their journey and the story behind their products.
• Professional associations: Members of professional organizations can use an “About Me” page to share their professional background, expertise, and contributions to their field.

Checklist for “About Me” pages 

What to include in an “About Me” page? Effective content should include the following elements:

• Your name and profession : Clearly state who you are and what you do.
• A photo : Adding a photo humanizes your profile and makes it more relatable.
• Your story : Share your background, journey, and what inspired you to pursue your path.
• Your values and mission : Explain what drives you and what you aim to achieve.
• Your skills and expertise : Highlight your key skills, qualifications, and achievements.
• Testimonials : If applicable, include testimonials from clients or colleagues to build credibility.
• Contact information : Provide a way for visitors to get in touch with you.

How to write an “About Me” in 5 steps

Writing an “About Me” page involves balancing personal storytelling with professional insights. Here are five tips to help structure yours.

1. Start with a strong—and catchy—opening

Begin with a compelling hook that grabs the reader’s attention. This could be an interesting fact, a personal anecdote, or a bold statement about your mission.

2. Who are you?

Provide a brief introduction that includes your name, profession, and a high-level overview of what you do. Make sure to keep it concise and engaging.

3. Tell your story

Narrate your journey—how you got started, the challenges you’ve overcome, and the milestones you’ve achieved. This is where you can infuse your personality and make your story relatable.

4. Highlight your expertise

Explain what you do and how you can help your audience. Call out your skills , qualifications, and any notable accomplishments.

5. Include a call to action (CTA)

A call to action is a prompt that tells your visitors what to do next, like contacting you, following you on social media, or checking out your portfolio. Make sure your CTA is clear and compelling so they know exactly what action to take.

Bonus tips on writing an “About Me” page

To write an “about me” paragraph that not only introduces you effectively but also engages your audience and enhances your online presence, follow these recommendations:

• Know your audience: Understand who you are writing for. Tailor your tone and content to resonate with your target audience.
• Be authentic : Authenticity is key. Be genuine in your storytelling and avoid overly formal language.
• Keep it concise: While it’s important to provide enough detail, avoid overwhelming your readers with too much information. Aim for clarity and brevity.
• Use visuals: Incorporate photos, videos, or infographics to make your page visually appealing and engaging.
• Optimize for SEO: Incorporate relevant keywords naturally throughout your “About Me” page to improve search engine visibility.
• Update regularly: Your “About Me” page should evolve as you grow. Regularly update it to reflect new experiences, skills, and achievements.

“About Me” template text

How to write an “About Me”? Here’s a simple and general template to get you started:

[Your name]

[Your profession/title]

Introduction:

Hi, I’m [Your name], a [Your profession] with [number] years of experience in [your field]. I’m passionate about [your passion] and have dedicated my career to [your mission].

Your story:

My journey began [describe how you started]. Over the years, I’ve [mention key milestones and achievements]. My work has been featured in [mention notable publications or collaborations].

Your expertise:

I specialize in [mention your key skills and areas of expertise]. My clients have included [mention notable clients or projects].

Call to action:

If you’d like to [mention what you want your readers to do next – contact you, follow you, etc.], feel free to [provide contact details or a CTA].

“About Me” page examples for different scenarios

You might be looking for information on how to write your “About Me” page for your new blog, maybe your LinkedIn profile, or other context. These could have some differences, so find the “About Me” paragraph example that suits you best.

For a website: “About Me” blog example

Hi, I’m Sarah, a passionate travel blogger who has visited over 50 countries. I share my adventures, tips, and travel guides to help you plan your next trip. My journey began in 2010 when I left my corporate job to explore the world. Since then, I’ve been featured in numerous travel magazines and have collaborated with top travel brands. Follow along as I explore new destinations and share my insights.

Portfolio “About Me” example

Hello! I’m Mark, a freelance graphic designer with over 10 years of experience in creating stunning visuals for brands. My work includes logo design, branding, and digital marketing materials. I started my career working for a design agency, but my passion for creativity led me to freelance. My clients include Fortune 500 companies and startups alike. Take a look at my portfolio to see my work and let’s collaborate on your next project.

For your resume: What is an example of best “About Me”?

I’m Emily, a marketing professional with a decade of experience in digital marketing and brand strategy. I specialize in SEO, content marketing, and social media management. My career highlights include leading successful campaigns for high-profile clients and earning industry awards. I’m currently seeking new opportunities to leverage my skills and drive impactful marketing initiatives.

Other type of site: “About Me” example

As a bestselling author, I’ve always been passionate about storytelling. My journey began with a love for reading, which soon transformed into writing my own stories. Over the years, I’ve published five novels and numerous short stories. My work explores themes of love, loss, and resilience, drawing inspiration from my personal experiences. When I’m not writing, you can find me at book signings or conducting writing workshops.

Health Professions Advising

• Health Professions Resources

Personal Statements

Health Professions Advising CBB 203/205 (Second Floor) E: [email protected]

Schedule a Health Professions Advising Appointment

Mailing Address: University of Houston ATTN: Health Professions Advising Center University Classroom & Business Building Room 215 4242 Martin Luther King Boulevard Houston, TX 77204 Google Maps

Although most applicants focus on GPA and test-scores, the personal statement is a very important component of your application and should be carefully composed. This is your opportunity to highlight things about yourself that may not be mentioned in other sections of your application and to distinguish yourself from other applicants.

You should have several different people objectively read your personal statement and provide constructive feedback. In addition to the Health Professions Advisory Committee (HPAC) , your letter writers are often a great option. There are also resources on campus that can assist you, such as the UH Writing Center , University Career Services , and your major advisor. Consider the feedback you receive carefully, but be sure that the personal statement is still written in your voice!

Below we have outlined some advice and general guidelines to consider while writing your personal statement. Keep in mind that these recommendations are not restricted to medical/dental applications, but can be applied while writing essays for any healthcare professional program.

• See also UH University Career Services Personal Statement Tips
• Sign up for the UH Writing Center Personal Statement Workshops

Types of Prompts

Before beginning your personal statement, it is important you carefully review the specific question (or prompt) that is being asked and the character-limit, as there can be distinct differences between the application services.

TMDSAS ( 5000 characters ):

• Explain your motivation to seek a career in medicine. You are asked to include the value of your experiences that prepare you to be a physician.
• Explain your motivation to seek a career in dentistry. You are asked to discuss your philosophy of the dental profession and indicate your goals relevant to the profession.
• Personal Characteristics Essay - Learning from others is enhanced in educational settings that include individuals from diverse backgrounds and experiences. Please describe your personal characteristics (background, talents, skills, etc.) or experiences that would add to the educational experience of others. The personal characteristics essay is required to all applicants and limited to 2500 characters, including spaces.
• Optional Essay – The optional essay is an opportunity to provide the admissions committee(s) with a broader picture of who you are as an applicant. The essay is optional, however, you are strongly encouraged to take advantage of this opportunity. Consider briefly discussing any unique circumstances or life experiences that are relevant to your application which have not previously been presented. Optional Essay is limited to 2500 characters, including spaces.

AMCAS ( 5300 characters ):

• Why have you selected the field of medicine?
• What motivates you to learn more about medicine?
• What do you want medical schools to know about you that has not been disclosed in other sections of the application?

AACOMAS ( 5300 characters ):

• What motivates you to learn more about osteopathic medicine?

AADSAS ( 4500 characters ):

• Explain a defining moment that helped steer you toward a career in dentistry. Consider using that moment as the focal point of your essay.
• Be colorful, positive, imaginative and personal when discussing why you are a good candidate for dental school. Ask yourself—in a pile of 100 applications, would I enjoy reading my statement? Be sure to convey your passion for dentistry in your statement.
• Be yourself.  Don’t use jargon, clichés or big phrases that you would not use in daily conversation. Remember, dental schools want to know about the real you.
• Be original and thoughtful: Discuss how you would contribute to the profession and patient care, all of which will help you stand out from other applicants.

AACPMAS (4500 characters):

• State below why you are interested in becoming a Doctor of Podiatric Medicine. Provide information about your development for a career in Podiatric Medicine

CASPA (5000 characters):

• In the space provided write a brief statement expressing your motivation or desire to become a physician assistant.

OptomCAS (4500 characters) :

Essays can be customized for each individual Optometry program.  Most Optometry schools include this as their main essay question:

• Please describe what inspires your decision for becoming an optometrist, including your preparation for training in this profession, your aptitude and motivation, the basis for your interest in optometry, and your future career.

OTCAS (no character limit):

• Your Personal Statement should address why you selected OT as a career and how an Occupational Therapy degree relates to your immediate and long-term professional goals. Describe how your personal, educational, and professional background will help you achieve your goals.

PTCAS (4500 characters):

• Prompt: Every person has a story that has led them to a career. Since there are a variety of health professions that "help" others, please go beyond your initial interaction or experiences with physical therapy and share the deeper story that has confirmed your decision to specifically pursue physical therapy as your career.

PharmCAS (4500 characters):

• Your Personal Essay should address why you selected pharmacy as a career. How the Doctor of Pharmacy degree relates to your immediate and long-term professional goals. You should describe how your personal, educational, and professional background will help you achieve your goals.

VMCAS (1000 characters):

• There are many career choices within the veterinary What are your future career goals and why?
• In what ways do veterinarians contribute to society and what do you hope to contribute?
• Consider the breadth of society which veterinarians What attributes do you believe are essential to be successful within the veterinary profession? Of these attributes, which do you possess and how have you demonstrated these in the past?

When should I start writing?

You should begin working on your personal statement early in the spring semester prior to your intended application year and submitting your application materials to HPAC (if applicable).  Remember that the people who are helping you with your statement will need time to review it and you will need time to work through multiple drafts before submission.  In addition, some of your letter writers may want to see a copy of your personal statement before they write your letter, so you should strive to have a competent draft by mid-March.

What should be included?

It is important to treat the personal statement as an answer to a question (i.e., the prompt), rather than the opportunity to flex your creative writing muscles. Indeed, most applicants are STEM majors without much experience in creative writing; therefore, it is recommended that you avoid using the essay to practice your creative writing skills and stick to simply addressing the prompt in a direct, concise way. Some questions you may want to consider while planning your essay are:

• Why have you selected the field of medicine, dentistry, or other health profession?
• What motivates you to learn more about medicine, dentistry, or other health profession?
• How have you demonstrated your interest and commitment to your decision?
• What experiences have allowed you to develop the skills necessary to be successful in this program and to become an effective physician, dentist, PA, etc.?
• Did you have any exposure to role models who influenced your decision? Which of their attributes inspired you?
• Are your perceptions of this profession realistic?
• What are your professional goals?
• Is there anything you wish for your chosen health professional schools to know about you that has not been disclosed in other sections of the application?

Depending on the nature of the prompt, you may also wish to include information such as:

• Unique hardships, challenges, or obstacles that may have influenced your educational pursuits.
• Commentary on significant fluctuations in your academic record that are not explained elsewhere in your application.

What should NOT be included?

• Avoid clichés and over-using/mis-using terms : How many times do you think admissions committees have read the phrase, “I want to become a physician because I like science and I want to help people”? Similarly, words like empathy and passion are, while applicable, can become empty in meaning when overused or misused. Consider exemplifying these terms, rather than simply stating them.
• Avoid unnecessary drama: While you may feel compelled to "hook" the reader with a dramatic opening to your statement, doing so may detract from the overall purpose (i.e., describing your decision to pursue medicine/dentistry) and may induce many an eye-roll by committee members.
• Avoid being vague : "[Insert experience] was challenging and rewarding." What does that mean? Be specific about what was impactful and how it affected you.
• Avoid brash decision-making :  Your decision to become a doctor/dentist should be the result of a series of thoughtful, conscious, and reflective decisions. NOT an instantaneous realization or epiphany. Similarly, you have not “always known” that you want to be a physician/dentist. No one is "born to be a doctor." Nothing is innate, you have to work for it.
• Avoid excuses :  In general, there are better uses for your personal statement than explaining away and justifying poor grades, incidents of misconduct, etc. Indeed, TMDSAS offers additional essays and opportunities to discuss these issues. However, if you choose to address these subjects, be sure to focus on what you have learned from those incidents and how your experiences have made you a stronger person.  Always accept responsibility and avoid blaming anyone else for your decisions or mistakes.
• Avoid restating your resume or activities section :  Choose ONE or TWO significant and distinguishing experiences to elaborate upon when outline the reasons behind your decision to pursue a career in healthcare. There is no need to narrate completely your 4+ years of college or carefully detail your activities from year to year; indeed, there are other sections in the application where you can detail your experiences and what you learned from each.
• Avoid grandiosity :  Claiming that you plan to cure cancer (or HIV, or healthcare disparities, or anything else) shows a grave lack of understanding of whatever problem you are planning to solve. Similarly, avoid “I know what it is like to be a physician/dentist from [shadowing/clinical volunteer experience].”  No, you do not.  That is precisely why you are hoping to go to medical/dental school.
• Avoid inflammatory or controversial topics :  You do not know the values, beliefs, and background of the committee member reading your essay.  For these reasons, you are advised to avoid making any strong statements regarding politics, religion, and other polarizing topics.  Be extremely cautious to avoid expressing any views that could be construed as derogatory to any group.  Additionally, your beliefs are not the only “correct” beliefs. 
• Do not lie :  Honesty and ethical behavior are the hallmarks of being a healthcare professional. Do not include details anywhere in your application or essay that you are not prepared to talk about or that are simply untrue.

Additional Recommendations

• Use simple formatting : Avoid the use of bullet-points, italics, and symbols.
• Read your statement aloud : As you draft your statement, reading what you have written aloud can help you determine whether your writing "flows" well and is an easy read for a reviewer.

The Ultimate Guide to Creating a Personal Brand in 2024 (With Examples)

• The Speaker Lab
• August 1, 2024

Table of Contents

If you’re in the business world, you’ve probably heard that personal branding is crucial for distinguishing yourself in today’s busy marketplace. But what exactly is personal branding? It goes beyond simply having an attractive logo or memorable slogan. Your personal brand embodies who you are, your beliefs, and the distinct value only you can provide. Essentially, it’s how you present yourself to others and it forms the base upon which you’ll build your professional journey.

Crafting a strong personal brand demands time and serious thought about who you are at your core—yet the rewards make it all worthwhile! A well-defined, honest, and intriguing persona can help you stand out, which in turn can lead to numerous opportunities that might not otherwise come your way. So why wait any longer? By defining your personal brand, you can go far.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Understanding Personal Branding

If you’re an aspiring speaker, then you need a speaker website . Not only does it allow a larger audience to find you, but it’s also a great place to showcase your personal brand. In order to accurately portray your brand, though, you first need to understand what personal branding is. Let’s take a look.

What is Personal Branding?

Creating a personal brand means shaping how others see you by highlighting what makes you unique. When done right, it not only boosts your credibility but also opens up opportunities that match your career or business goals.

Why is Personal Branding Important?

Personal branding is essential in today’s crowded job market. Building a strong personal brand can give you an edge and help you stand out from the competition. In addition, it can help you

• Differentiate yourself from others in your field
• Establish yourself as a thought leader and expert
• Build trust and credibility with your target audience
• Attract new opportunities and advance your career
• Command higher rates for your services

By developing a solid personal brand, you can really put your business ahead in the game.

Key Elements of a Strong Personal Brand

To create a strong personal brand, focus on these important aspects:

• Authenticity – Be genuine and true to yourself
• Consistency – Maintain a consistent message and image across all platforms
• Uniqueness – Identify and highlight what makes you different
• Value – Provide real value to your audience through your content and expertise
• Visibility – Actively promote your brand and engage with your community

All of these elements are important, but authenticity is especially crucial for building an effective personal brand. When deciding what makes you stand out from other business leaders, don’t choose a trait you don’t actually have. Faking it doesn’t work because people will notice right away. So highlight what truly sets you apart and make sure that’s authentically reflected in your personal branding statement and all your content.

Misconceptions About Personal Branding

There are several myths floating around about what personal branding really is. Below are a few of them.

• It’s only for celebrities or influencers (in reality, everyone can benefit from personal branding)
• It’s self-promotion or bragging (when done right, it’s about providing value to your clients)
• It’s a one-time effort (personal branding actually requires ongoing attention and refinement)
• It’s all about social media (while important, personal branding goes beyond just online platforms)

Avoid letting common misconceptions hinder the development of an effective personal brand. Building a strong personal brand means highlighting what makes you valuable and forming genuine relationships, rather than merely advertising yourself.

Developing Your Personal Brand Strategy

Every speaker brings something unique and wonderful to the industry. As a result, every speaker bio can and should sound different. After all, in the business world, standing out from the crowd is your biggest advantage.

That isn’t to say there aren’t any important guidelines to follow. In fact, if you peruse the professional bios of the most successful, interesting speakers, you’ll find they all have a few things in common. Together, these commonalities form the fundamental principles for a great personal branding strategy . Use these as your guidelines and you’ll be off to a great start.

Identifying Your Unique Value Proposition

In a nutshell, your unique value proposition is what makes you, your business, or your product different from others. In order to nail down your unique value proposition,

• List your skills, experience, and unique qualities
• Research your industry and competitors
• Identify the needs and pain points of your target audience
• Determine how you can uniquely address those needs better than others

Once you have identified your unique value proposition, you can market yourself much more effectively. So don’t hesitate—spend time developing a personal brand that highlights what makes you stand out.

Crafting Your Personal Brand Statement

A personal brand statement is a concise, memorable description of who you are and what you offer. When creating yours,

• Keep it brief (1-2 sentences)
• Highlight your unique value proposition
• Use language that resonates with your target audience
• Infuse your personality

Your personal brand statement works like an elevator pitch —it should swiftly highlight what makes you valuable while also sparking curiosity in others. With a well-crafted brand statement, explaining who you are and what you do becomes so much easier.

Defining Your Target Audience

In order to effectively reach and resonate with the right people, clearly define your target audience . Consider factors such as

• Demographics (age, gender, location, income, etc.)
• Psychographics (interests, values, attitudes, etc.)
• Challenges and goals
• Online behavior and preferred platforms

While it may be frustrating to know you can’t market to everyone, it’s also freeing. With an ideal client avatar in mind, you’ll have a better idea of how to direct your branding and content efforts. In addition, defining a clear niche allows you to craft a much stronger personal brand that truly connects with your ideal clients.

Aligning Your Personal Brand with Your Goals

When deciding on a personal brand, you want to choose one that supports both your short and long-term goals. Consider how you want to be perceived and what opportunities you want to attract. Then, ensure your branding efforts align with the direction you want your career or business to take.

As your goals evolve over time, allow your personal brand to evolve with them . For instance, if you’re a speaker who is starting to offer coaching services, you’ll need to update your personal branding to reflect that shift. Don’t be afraid to let your brand story grow with you.

Building a strong personal brand takes time and effort, so you need to be consistent and ready to put yourself out there. When you do, the benefits are huge—more visibility, credibility, and opportunities will come your way. Personal branding not only helps shape your career story but also brings you the success you’re aiming for.

Building Your Personal Brand Online

If you’ve just decided to start a speaking business, you have a lot of ducks to get in a row. We recommend a simple 5-step process to speaking success: our SPEAK framework that informs all our coaching programs . Like with any entrepreneurial venture, however, there are a few other important steps that have to take place for your speaking business to thrive. One of those is establishing a strong online presence in order to showcase your personal brand.

These days, your personal brand mostly exists online. From your website to all of your social media accounts, every interaction is a chance to show who you are and what you offer. Below are some tips for building up that personal brand on the internet.

Choosing the Right Social Media Platforms

With numerous social media platforms available, it’s important to choose the ones that best align with your brand and audience. Consider factors like:

• Where your target audience spends time online
• The type of content you plan to create and share
• The overall vibe and purpose of each platform

LinkedIn, Twitter, Instagram, and Facebook are some of the top choices for personal branding. Of course, you don’t need to be on all of them. Instead, just pick two or three social accounts that make the most sense for you. This will help you focus your energy so you can create higher quality content and engage more meaningfully with your audience.

Creating Engaging Content

If you’re serious about building your personal brand online, you must consistently create useful and interesting content. Formats such as articles, webinars, or infographics can work wonders.

• Blog posts and articles
• Social media posts and threads
• Videos and live streams
• Podcasts or audio content
• Email newsletters

Write about topics that show your skills, offer real value to your readers, and get them talking. In addition, share stories to make your content stick in their minds and feel more personal.

For instance, if you’re a speaker, you could share a story on Instagram about how your speech went completely off the rails. Opening up about what went wrong and what you took away from it can strike a chord with many followers, helping them see you as someone they can relate to.

Developing a Consistent Posting Schedule

Consistency also helps keep your online followers interested. Craft a manageable posting routine that’s sustainable in the long run. For instance, you might publish one post every Monday and Thursday. Alternatively (or additionally), you could post

• 1 in-depth blog post per week
• 1 email newsletter per month
• 3-5 social media posts per week
• 2 videos per month

Tools like Hootsuite and Buffer let you schedule your posts ahead of time. This way, even when you’re swamped, your content remains consistent. If you haven’t discovered it already, you’ll soon realize that a posting schedule requires some dedication. However, the payoff for your personal brand is huge.

Interacting with Your Audience

Personal branding isn’t just about broadcasting your message—it’s also about building relationships. Make a point to regularly interact with your audience by

• Responding to comments and DMs
• Asking and answering questions
• Sharing and commenting on other people’s content
• Participating in relevant online communities
• Attending or hosting virtual events

Your brand becomes more relatable through these efforts. Not only do they foster personal connections, but they also showcase your expertise in an accessible way. So don’t overlook how powerful regular, genuine interactions can be for building your personal brand online.

Establishing Your Visual Identity

Your visual identity is a big part of your personal brand. From the design of your logo to how you look in photos, each detail should highlight what makes you special and help people recognize you right away.

Think of a popular brand—Nike, Apple, Starbucks. Because their visual identities are so strong, you can recognize them from just a glimpse of their logo or color scheme. While you may not need a logo as a personal brand, you do need a cohesive visual identity that makes you memorable and distinguishable.

Let’s break down the key elements of a strong personal brand visual identity.

Designing Your Personal Logo

A great logo can really make your personal brand stand out and stick in people’s minds. When you’re coming up with a design, think about

• Keeping it simple and easily recognizable
• Using colors and fonts that reflect your brand personality
• Ensuring it looks good in various sizes and formats
• Hiring a professional designer if design isn’t your strength

In addition, think about where you’ll use your logo—on your site, business cards, social media profiles, and beyond. Putting in the time and money now to make it perfect is the business savvy move.

Choosing a Color Palette

Your brand colors are crucial to its visual identity. As you select your color palette, consider how each hue contributes to the vibe and message you want to send.

• Select 2-4 colors max (tools like Adobe Color or Coolors can help you generate cohesive color schemes)
• Ensure sufficient contrast for readability
• Consider the emotions and associations of different colors
• Look for inspiration from other brands or nature
• Stick to your palette consistently across platforms

If you’re a speaker, choosing a bright, bold color palette for your personal brand can help reflect your energetic speaking style and approachable personality. Use those colors consistently across your website, social media, and marketing materials in order to create a strong visual identity.

Creating a Professional Headshot

Your headshot is often the first visual impression people get of you online. Although using your iPhone to take a picture is tempting, a sharp, professionally taken photo can really strengthen your professional presence. In order to make your headshot a great one, consider

• Hiring a professional photographer
• Choosing a non-distracting background
• Dressing appropriately for your field
• Wearing colors that complement your brand palette
• Ensuring your face is well-lit and in focus
• Using a photo that looks like you on your best day

Make sure your headshot shows that you’re friendly, capable, and lets a bit of your personality shine through. Finally, use this same photo on all your profiles to keep things consistent.

How to Leverage Personal Branding for Career Success

You’ve put in the effort to build a strong personal brand. Now it’s time to use that brand to elevate your career. Whether you’re aiming for your dream job, positioning yourself as a thought leader, or expanding your business, personal branding can be the key.

Here are a few important strategies to use your personal brand effectively in boosting your career prospects.

Showcase Your Expertise

Want to make your personal brand stand out? Share what you know through blog posts, social media updates, and speaking gigs. When you consistently put out useful content, people will start seeing you as the expert in your field.

If your field is marketing, write some deep-dive pieces on new trends and smart strategies, then share these gems on platforms like LinkedIn or Twitter. In addition, engage actively with others in your industry. Soon enough, people will recognize your expertise and seek out your guidance.

Network Strategically

Success in your career often hinges on the quality of your network. Instead of merely collecting business cards, focus on forming genuine bonds with others. Leverage your personal brand to connect with like-minded individuals who support your growth journey.

When you’re at industry events or conferences, make an effort to meet the speakers and thought leaders in person. Follow up with a friendly message on LinkedIn afterward, offering your help where possible. Remember that networking is mutual; it’s about how you can support each other.

Attract Job Opportunities

Having a strong personal brand can also open doors for job opportunities. When hiring managers and recruiters look you up online, they’ll be drawn to your story if it stands out. Make sure your LinkedIn profile and other social media pages clearly show what makes you special and highlight your biggest achievements.

Use your personal brand to get ahead by actively looking for job opportunities. Reach out to companies you respect and show them how your skills match their needs. Even if they don’t have a spot open right now, they’ll remember you when something comes up.

Build Credibility in Your Industry

A solid personal brand boosts both your credibility and influence within any industry. Consistently showing up as an authority figure makes others start trusting and valuing your opinions more deeply. With that comes exciting prospects such as guest-speaking roles at conferences or engaging media spots—and maybe even lucrative partnership deals.

Creating valuable content for others is essential if you want them to see you as credible. Always back up what you’re saying with evidence or concrete examples from reality—and stand firm on important issues too. This approach will gradually build trust in what you have to offer within any niche area

Measuring and Refining Your Personal Brand

Personal branding is an ongoing process, not a one-time event. As you grow and evolve in your career, your personal brand should grow and evolve too. That’s why it’s important to regularly measure and refine your branding efforts. In order to stay ahead with your personal brand, consider the following strategies.

Tracking Your Online Presence

These days, your online presence says a lot about your personal brand. Take some time to Google yourself and check what pops up. Is the information correct and current? Does it truly reflect who you are and what you believe in?

Set up Google Alerts for your name, company, and important industry keywords. This way, you can keep an eye on what’s being said about you online and respond quickly to any false or negative information.

Gathering Feedback

Feedback is a gift, even when it’s not always easy to hear. Regularly seek out feedback from colleagues, clients, and mentors on how they perceive your personal brand. Ask questions such as

• What words would you use to describe me and my work?
• What do you see as my biggest strengths and areas for improvement?
• How can I better communicate my value to others?

Take this feedback to find areas where you can polish and boost your personal branding efforts.

Adapting to Industry Changes

With constant changes happening in various fields, it’s crucial that you update your personal brand regularly. Make it a habit to attend relevant seminars or courses, subscribe to leading industry magazines, and interact with influencers online.

While you’re learning and evolving, look for ways to integrate fresh concepts into your personal brand. This might involve updating your site with new material, experimenting with another social media channel, or adjusting what you stand for so it fits better with current market shifts.

Continuously Improving Your Brand

Think of personal branding like a long-distance race. It requires time, effort, and steady progress to build something that people recognize and trust, so stay committed to improving your brand step by step. Dedicate regular blocks of time every week or month for building your personal brand. Whether it’s creating fresh content, engaging with others in your field, or learning something new, these small steps add up and make a big difference.

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Personal Branding Success Stories

If you need ideas on shaping your personal brand, take inspiration from these well-known individuals who have perfected theirs.

Oprah Winfrey: Building an Empire

Look at Oprah Winfrey to see the impact of strong personal branding. She began as just another local news anchor but built an entire media empire by sticking to what she believes in—empathy, inspiration, and self-betterment.

From hosting popular TV segments to curating must-read books in her club and giving back generously through philanthropy efforts—Oprah’s name is synonymous with staying true to oneself yet reaching out broadly around the globe. Her authenticity and commitment to positive change have driven Oprah to notable heights.

Gary Vaynerchuk: Mastering Social Media

Gary Vaynerchuk, or Gary Vee as he’s often called, has nailed personal branding on social media. Starting out as a wine critic on YouTube, he grew his audience by consistently sharing useful content across various platforms.

Gary built his personal brand around hustle, dedication, and practical advice. Unafraid of controversy, he speaks honestly about what matters most to him. This genuine approach has earned him immense respect as one of the leading voices in business circles.

Elon Musk: Innovating and Disrupting

When it comes to personal branding in tech, Elon Musk is unmatched. As the mastermind behind Tesla and SpaceX, he has cultivated his image as a forward-thinking innovator who constantly pushes boundaries.

Elon Musk’s personal brand is all about his groundbreaking business ventures. His name stands for innovative technology and daring ideas. Even though he’s often in the spotlight for controversial reasons, Musk’s strong personal brand has helped him bring in top talent, secure investments, and get press coverage for his big projects.

Arianna Huffington: Redefining Success

Over the years, Arianna Huffington’s personal brand has taken many forms. From her beginnings as a political commentator to creating The Huffington Post empire, she eventually shifted focus to championing wellness. Her voice remains influential in digital media circles.

An important realization led Arianna to shift the focus of her personal brand toward bettering people’s lives through balanced living. Now at the helm of Thrive Global and as an author/speaker championing these causes, she’s all about helping others prioritize wellness over constant hustle culture fatigue without losing sight of core principles. In this way, she showcases how adaptable one’s identity can be if aligned closely with deeply held truths.

Think about how much you can achieve with a strong personal brand. By being genuine, adding real value to people’s lives, and consistently showing up as your best self, you’ll find new opportunities and make a lasting impact.

FAQs on Personal Branding

What are the 4 c’s of personal branding.

The 4 C’s include Clarity, Consistency, Content, and Connection. These elements create a strong personal brand identity.

What are the 7 pillars of personal branding?

The 7 pillars cover Purpose, Authenticity, Differentiation, Relevance, Visibility, Engagements & Reputation Management. They shape effective personal brands.

What is an example of personal branding?

Oprah Winfrey built her brand on empathy and authenticity. She’s known for her storytelling and media presence.

What are the 5 P’s of personal branding?

The 5 P’s stand for Passion, Proposition (value), Positioning (market stance), Presentation (appearance), and Promotion (outreach).

Personal branding is a journey, not a destination. It’s an ongoing process of self-discovery, experimentation, and refinement. The key is to stay true to yourself while constantly evolving and adapting to new challenges and opportunities.

With a personal brand, you can distinguish yourself from others while making connections in the business world. So keep investing in yourself, narrating your journey, and letting your light shine bright, because only you have that unique spark the world needs.

• Last Updated: July 26, 2024

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Business and economics personal statement example.

Business and Economic issues make headlines almost every day, everything from oil prices to the deals that are in the supermarkets every week. Even though the stories are constantly changing, a key idea remains: Economics and Business are major and influential areas of study in today's society. I believe that studying them to a degree level will challenge my understanding of economic theories and introduce me to key areas of business such as management and marketing.

During my A Level study of Economics, both microeconomics and macroeconomics have interested me. I have particularly enjoyed learning the basics of demand and supply and building on such knowledge by studying market structures such as perfect competition and monopoly. Whilst these models may be an extreme representation of a theory, it is important to understand how they work, as markets are constantly changing. For example technological developments, such as the internet, are making perfect competition a more realistic concept in the worldwide market. Understanding perfect competition therefore, would allow businesses to successfully expand to the online market by focusing on non-price competition such as the quality of customer service.

Having worked in a small business, which uniquely for that area had an online presence, I witnessed the benefits of monopoly power. Prices were pushed high as there was no competition providing a similar service, and supernormal profits of the business increased. Directly experiencing how business is influenced by economics as well as understanding and analysing this has not only increased my interest in it but also strengthened my drive to pursue it further.

Not only does economics impact firms, it can also affect politics. Politicians can use times of recession or hyperinflation to their benefit as people will vote for those political parties who promise to 'fix' the economy and increase social welfare. Perhaps one of the best examples of how big an impact economics has had on politics, international relations and history itself is how the National Socialist German Workers' Party gained so much support after unemployment hit 6 million in 1932 due to the economic depression caused by the Wall Street crash in 1929. The increased support of the party contributed to the beginning of one of the most horrendous events in human history- World War 2. The state of the economy influences not only businesses and politics but also individuals and their decisions. Understanding this influence that economics has on our daily lives is what makes it a very rewarding area to study.

At my previous school, I received many awards for my dedication to academics in subjects such as History, English and French. Aside from my studies, I volunteered as a stage manager for a school production where I was able to demonstrate clear communication and leadership skills by helping organise all aspects of the show. At sixth form, I am responsible for lower school pupils as a part of my prefect duties, which requires teamwork and co-operation with both staff and other students.

Economics has taught me analytical and evaluative skills which I have further developed in both A Level Biology and Philosophy and Ethics. I have also gained experience in analysing sets of data, problem solving, essay writing and doing independent research which requires self-motivation, time management and organisational skills.

Philosophy and Ethics has also introduced me to key and current relevant issues of business ethics such as Fairtrade, rights of workers and how businesses should treat the environment. Studying such a varied set of subjects has given me a broad and well-rounded range of knowledge about the world and has prepared me with the skills needed to study a Business and Economics degree at university.

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There is no profile associated with this personal statement, as the writer has requested to remain anonymous.

Author's Comments

I applied to : Manchester Met for Business/Economics Nottingham Trent for Business Management and Economics + Economics and Business University of Brighton for Business and Economics Leeds Met for Business Economics

Got offers from all.

I tried to focus mostly on my academics as I didn't have many extra curricular activities. Mostly economics as I study it at A Level and I tried my best to incorporate all my A Level subjects as they were so varied.

This personal statement is unrated

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Capital One Rewards: The Ultimate Guide 2024

Fact Checked

Updated: Jun 24, 2024, 9:41am

Table of Contents

What are capital one rewards, how do capital one rewards work, how to earn capital one rewards, how much are capital one rewards points worth, how to redeem capital one rewards, bottom line, frequently asked questions (faqs).

When it comes to flexible points , Capital One offers a strong rewards program for travelers and non-travelers alike. Capital One miles—previously an indistinct term for something that was essentially cash back—now include numerous redemption options to fit any preference. That’s on top of competitive earning rates, even on cards with no annual fee.

Best of all, Capital One Rewards is one of the most straightforward credit card programs available. With the right credit card, a customer can carry a single card wallet and take advantage of strong earnings and a variety of redemption options, including some with no strings attached. Most other programs don’t offer that level of simplicity.

Find The Best Capital One Credit Cards Of 2024

Capital One calls its rewards miles, but don’t confuse these with airline miles you might earn by flying. Depending on your card, these miles can be redeemed for statement credits or cash back, and even transferred to hotel and airline partners.

Each Capital One credit card has its own earning structure, but they all have one thing in common. Every purchase will between 1.25 miles to 2 miles per dollar spent, depending on which card you have. Some cards accelerate your earnings when you use Capital One Travel, which net anywhere between 5 to 10 miles per dollar spent on hotels, rental cars or flights booked through the portal.

Like all rewards credit cards, you’ll earn Capital One Rewards by making eligible purchases charged to your Capital One card. These rewards are added to your account balance until you redeem them.

Because Capital One Rewards are flexible points, cardholders have multiple types of redemptions to choose from. You can convert them to partnering frequent flyer miles, book travel through the Capital One travel center, redeem them as cash back or gift cards or select other redemption choices. This flexibility makes them valuable since you don’t need to commit to a single type of reward in advance.

Capital One offers both personal cards and business cards that earn transferable rewards. Each card has different benefits and earning rates, so there’s likely to be a card (or two) that fits your needs.

All the cards offer a straightforward earning structure, where nearly every purchase earns rewards at the same rate (travel bookings made through Capital One Travel earn at an enhanced rate). There are no complicated category bonuses to remember and no caps on earnings. As a bonus, miles post when you earn them, rather than at the end of your statement period.

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You can combine rewards between two or more eligible Capital One cards. This can lead to additional redemption options when moving rewards from one card to another and allow you to reach reward goals faster.

Capital One rewards points vary in value depending on the type of redemption you choose. On the low side, points are worth only half a cent each when redeeming as cash back. Travel redemptions and some gift cards typically offer a value of 1 cent per point. In some cases, you may get outsized value by transferring your rewards to partnering travel loyalty programs so you can book expensive airfare or hotel reservations worth more than 1 cent per point.

What Can I Get With Capital One Rewards?

• Flight reservations
• Hotel stays
• Statement credits
• Credit toward purchases
• Access to events

Like many flexible currencies, Capital One miles provide the highest redemption values when redeeming rewards toward travel. Cardholders can choose between transferring to more than a dozen partner loyalty programs or redeeming miles toward travel at a fixed rate to avoid blackout dates and other limitations.

While you won’t get the same redemption values when choosing non-travel awards, Capital One allows cardholders to redeem miles for cash back, gift cards or Amazon purchases. This versatility means you’ll always have an option that works for you.

1. Capital One Transfer Partners

Transfer rates vary by partner, with most at a 1:1 ratio, meaning 1 Capital One mile equals 1 point or mile with the travel loyalty program. Others work out to 2:1.5 or 2:1, meaning your rewards won’t stretch quite as far. Occasional transfer bonuses improve these ratios.

Because all transfers are final, it’s important to have an intended use for your rewards before initiating the transfer.

Although transferring rewards to partner programs offers incredible flexibility, it also means the value of your rewards is highly variable depending on how you redeem your newly transferred miles. Many miles transfer instantly, but it’s possible to have a three- to five-day wait time to see your rewards in the transferred program.

Before you transfer rewards to a loyalty program, ensure you’re getting at least 1 cent per point in value. Otherwise, you’ll be better off redeeming your Capital One rewards through the methods detailed below.

2. Use the Capital One Travel Center

Capital One’s original claim to fame was using miles to book travel through their dedicated booking engine at a flat rate, with no blackout dates or other hassles. The option still exists, providing customers with a surefire way to redeem their rewards without a dose of frustration.

The Capital One Travel Center is an online travel agency that works like the interfaces you’re already familiar with at sites like Expedia or Priceline. However, when you use the Capital One portal, you can pay with your rewards. When redeeming points this way, you’ll get a flat 1 cent per point in value.

Because the Travel Center isn’t affiliated with specific airlines or hotels, you’ll have access to your choice of airlines and properties, including those that aren’t direct transfer partners. This allows you to fully customize your trip and work around inventory restrictions that come with traditional awards. You can also book non-chain hotels or other forms of accommodation, ranging from bed and breakfast locations to boutique hotels and even some short-term apartments.

Remember that it’s better to charge your credit card for Travel Center purchases because you’ll earn miles. You can then redeem them against the purchase to get the best of both worlds.

3. Redeem Miles Toward Previous Travel Purchases

Travelers who prefer not to use the Capital One Travel Center can redeem miles by purchasing travel directly with airlines, hotels and other travel providers and paying with their eligible card. After the purchase is posted to your account, you can reimburse yourself for the purchase by redeeming miles at a fixed rate of 1 cent each.

To use this feature, the merchant must classify the transaction as a qualifying travel category, such as airfare, hotel stays or a cruise. Your online Capital One account will show eligible purchases from the last 90 days as redemption options.

4. Redeem for Cash Back

Using your points for travel typically yields the most value for your rewards, but it’s not the only option. Capital One allows cardholders to redeem rewards as cash back (in the form of a mailed check or an electronic statement credit), although only at 0.5 cents per point.

Statement credits usually show up in two to three business days and will lower your card balance. However, they don’t count as a payment on your account so if you have a balance, you’ll still need to make a minimum payment toward your bill.

Cutting your reward value in half is a tough idea, but it can be a viable option when your budget is tight or you don’t have time to take a vacation.

5. Redeem for Gift Cards

Gift cards are another redemption option for your miles. While choosing a gift card isn’t as flexible as accepting cash, it increases the value of your miles to .08 to 1 cent each, depending on the merchant and gift card denomination.

Capital One partners with dozens of brands, including retailers and restaurants nationwide and everyday staples like gas stations and grocery stores. Most gift cards arrive by mail within two to three weeks after redemption.

6. Shop With Rewards on Amazon.com

Like other credit card reward programs, you can use Capital One points to cover the cost of purchases at Amazon.com . To do so, you’ll need to link your Capital One card to your Amazon.com account. Then, at checkout you’ll see an option to redeem points toward some or all of your purchase, but usually at less than 1 cent per point. Amazon has offered discounts and other promotions to incentivize shoppers to boost the value of your redemption.

Similarly, you can link your Capital One card to PayPal to pay with rewards when checking out with other online retailers or service providers.

7. Redeem Rewards for Events

Capital One has targeted card member offers including MLB tickets and high-end dining events that you can purchase with points. Since the events are limited access, using your points for these can offer outsized value.

You can also redeem your Capital One points for live events, like sports, dining and music events, via the Capital One Entertainment platform. It’s available through the Capital One mobile app or by going to entertainment.capitalone.com. It’s primarily powered by Vivid Seats, so the format is similar to the ticketing agency.

You can use a combination of points and cash to pay for your tickets which is a plus, but the redemption rate is less than stellar at 0.8 cents per point.

With a large portfolio of Capital One credit cards to choose from and flexible redemption options, Capital One Rewards can be a compelling solution for cardholders. The program excels in simplicity regarding earning and offers a few cards with no annual fee, making it ideal for anyone dipping their toe in the travel rewards water.

Redemption options can be equally easy if you redeem for travel at a flat rate, with the possibility of outsized value for cardholders willing to learn the ins and outs of travel transfer partners .

Ultimately, for anyone collecting travel rewards, Capital One’s rewards program is one worth considering in almost any situation.

Forbes Advisor Credit Card Writer Ben Nickel-D’Andrea contributed to this article.

How should I redeem Capital One Rewards?

Redemptions can be made easily through your online Capital One account or the mobile app. You should shoot for redemptions worth a minimum of 1 cent each to get a fair value from your points.

How do I use my Capital One shopping rewards?

Capital One Shopping is a separate program from your credit card rewards and points don’t combine. Instead, it acts as a shopping portal earning cash-back rebates on eligible purchases.

When you’ve accumulated a balance in your Capital One shopping account, you can redeem your earnings for gift cards at various merchants.

Where can I use my Capital One Rewards?

Capital One Rewards are best used toward travel purchases: You can convert rewards to partner miles , make reservations through the Capital One travel center or use points to cover the cost of past travel purchases. If you prefer, you can also redeem your rewards toward non-travel purchases, although these often yield a lower point value.

How can you receive cash back for Capital One Rewards?

You can request cash back for your rewards as a mailed check or via statement credit on your account. However, these redemptions are only worth 0.5 cents per point, making them a poor value.

What airlines can you use Capital One miles for?

Capital One partners with over a dozen travel programs, allowing you to transfer your rewards to your preferred program. The full list is covered above.

Additionally, you can book flights through the Capital One travel center for 1 cent per point, which provides access to additional airlines without blackout dates or other travel restrictions.

Do Capital One Rewards expire?

No, Capital One Rewards don’t expire as long as you keep your account open and in good standing. If your account is closed by either yourself or Capital One, however, you’ll forfeit all your points unless you specifically transfer them to partners or redeem them before closing your account.

*The information for the following card(s) has been collected independently by Forbes Advisor: Capital One Spark Miles for Business, Capital One Spark Miles Select for Business . The card details on this page have not been reviewed or provided by the card issuer.

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With more than 50 million redeemed miles under her belt, Becky Pokora is a rewards travel expert. She's been writing about credit cards and reward travel since 2011 with articles on Forbes Advisor, BoardingArea, The Points Guy and more. Her redemptions have helped her travel to more than 50 countries and all seven continents.