regional sales manager business plan template

How to Set up a Regional Sales Manager Sales Plan

by Robert Lee

Published on 26 Sep 2017

Regional sales manager plans can be an effective tool for maximizing sales volume. The plans are suited for sales territories of any size, ranging from local to international. An important key is properly dividing the territory into regions and providing the proper marketing and support for each area. The overall sales plan suffers if one region is supported less than the others while held to the same standards for sales calls, converting calls into sales, customer retention and more.

Choose the number of regional sales managers needed based on the size of the overall territory. At least two are needed to justify a regional plan. A company selling products or services to customers in all 50 states may have dozens of regional managers, while a smaller company may need just four regional sales managers with sales territories evenly divided. Review your competitors' regional sales manager setups for examples.

Divide the sales territory after deciding on the number of regional sales managers. For example, a statewide regional sales manager plan could split the state into four regions -- north, south, east and west. A two-person regional sales plan may divide a smaller area into north and south regions. A four-person regional sales team may be divided by account size: large, medium, small and new accounts.

Choose a compensation plan for the regional sales managers. Plans vary widely, ranging from salary and commission based on industry standards, to commission-only plans. Other compensation plans feature a monthly retainer fee plus commission. Network with similar companies to find the going rate for regional sales managers.

Hire the regional sales managers while assigning them their territories and quotas. Authorize the regional sales managers to hire salespeople as needed depending on sales volume.

Monitor weekly and monthly reports from the regional sales managers as you compare their production against forecasts.

Sales - 8 min READ

How to create a sales territory plan: A step-by-step guide

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Contributors from members of the Copper team

An effective sales territory plan can make your team more productive, improve customer coverage, increase overall sales, and reduce costs.

On the other hand, unbalanced territory plans and constant changes in territory division can hurt productivity as well as working relationships between clients and account managers.

That’s why it’s so important to work on your territory management strategy, whether you’re just starting one, or updating an existing plan.

In this post, we'll go through how to create a sales territory plan step by step:

• Define your market, analyze, and segment existing customers.
• Conduct a SWOT analysis.
• Set goals and create targets.
• Develop strategies.
• Review and track your results.

What is a sales territory plan?

A sales territory plan is a workable plan for targeting the right customers and implementing goals for income and consistent sales growth over time.

Traditionally, sales territories were created by geographical location. However, these days it’s been extended to include different industries, customer types and other segments.

Follow these steps to create a sales territory plan:

The best way to start a sales territory plan is to first look at your customers, leads and prospects.

1. Define your market, analyze, and segment existing customers.

You should split up your customers into segments based on various characteristics such as: industry, location, purchase history and whatever else is relevant to the organization.

Ask yourself, “Who are the top customers, prospects and leads?” Categorize your customers into three groups.

• The first group should be your best customers , or the ones who require little effort.
• This is followed by the second group of customers: the ones who require a bit more work , but only those you are confident have potential revenue gain that justifies the extra work required by sales reps.
• The third group should be customers who require a lot of work .

With these groups formed, you can decide how to best use your resources.

To discover what key trends are in your geography or market, look over the sales data that’s already been collected. Analyze the data to find which territories show signs of growth and then assign them to the sales reps who would be most successful based on their strengths (more on that below).

Pro-tip: Learn about the best territory mapping software out there.

You can also use existing sales data from previous years to better understand buying patterns, but you'll have to do some additional research to learn why they are purchasing (or not), when they purchase, what drives the sale to go through and what the conversion rates are.

From this, you’ll learn how and when to reach out to your customers based on when they're likely ready to buy again, and how to really drive that sale home.

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2. Conduct a SWOT analysis.

Next, you should identify your sales team’s internal strengths and weaknesses and external opportunities and threats with what is known as a SWOT analysis.

A SWOT analysis is a process that identifies internal and external factors that can affect the organization’s performance. When you have a better understanding of your strengths, weaknesses, opportunities and threats, you can develop a stronger sales territory plan.

Everyone brings different talent and skills to the job, so it’s important to have a good understanding of what your team has to offer to help them excel and reach your goals. What strengths will you build on? What is your team good at? Where do they excel?

Consider them as a team, but also think about sales reps' individual strengths. After all, strengths aren’t just confined to team members; they reflect the organization as a whole too.

Knowing everybody’s strengths will help you decide which sales reps to assign to which territory.

Potential strengths might include:

• A diverse customer base
• An established distribution base
• An excellent service team

Which weaknesses do you need to respond to? Think about weaknesses amongst your team, but also in the sales process.

• A very large geographic area
• A lack of time to develop understanding of the products, markets and selling process
• Not understanding your customers' real needs

Opportunities

Are there any opportunities in your marketplace you can take advantage of? This data can also be discovered using CRM software.

• Untapped markets
• Under-served territories
• Growing demand for product or service

Take a look at the biggest threats in each territory and consider what threats in your selling environment you'll defend against.

Some threats you may discover include:

• Competitors fighting for the same market share
• Changes in technology
• New industry and regulatory standards

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3. set goals and create targets..

In order to make a successful sales territory plan, you must create clear parameters and realistic goals for the team as well as individual sales reps’ territories.

To do this, consolidate the trends you’ve discovered above to come up with S.M.A.R.T (Specific, Measurable, Achievable, Relevant and Time-based) goals and realistic targets.

Here are some questions you may ask:

How many new opportunities do you need to meet quota?

Having sales quotas are a great way to motivate sales reps, but if you find you're not meeting those quotas, you have a problem. There could be weaknesses in the sales pipeline, or you may need to seek new opportunities. In order to set goals and benchmarks for the team, consider using the top-down approach .

Using the top-down approach to sales quotas (where you set a goal for the period and then assign sales quotas to support this goal), you can go over the data from previous periods to get an idea of what your team was able to accomplish in the past and what a realistic goal for the future is. This can help you decide how many new opportunities you'll need to pursue in order to meet that goal.

Where do most of your leads come from? Which geographical regions should you concentrate on?

There are a number of ways to review customizable data using CRM software to discover where your leads are coming from. This can help you target areas of interest.

Which products or services are most profitable? Who is purchasing them?

Again, CRM software can automatically capture sales data and put it to work.

Which opportunities should we focus on?

With a CRM, you can quickly identify opportunities to help your sales team decide where to dedicate their time and resources. For example, Copper allows you to see past opportunities that are open, abandoned, lost or won in a Sales Performance report.

After learning what it is you want to achieve, you can give your team clear objectives for each territory.

4. Develop strategies to accomplish your goals.

With clear customer segments and goals in place, it’s time to create strategies to succeed.

Using the information collected so far, you can now work out an even distribution of specific regions or markets among individual reps.

The SWOT analysis mentioned above gives you a better idea of how to best assign your team members’ skills and talents to a territory.

The customer segments will help you figure out how often different accounts should be contacted and how to contact them.

Consider the following questions when creating your strategy:

• How will you go through current accounts?
• How can you leverage current successes?
• How will you generate new leads?
• Where do you need to improve?
• What does your team need in order to reach their goals and targets?

In addition, consider your resources:

• What resources do your sales reps need in order to manage their accounts?
• Which sales reps have the skills or connections you need?
• Are there any external resources you can use to help?

When creating your action plan, don’t forget to look at what your high-leverage actions are, what resources are needed, due dates and key milestones.

5. Review and track your results.

The final step for a sales territory plan is to take the time to review and track the results to optimize territory division. This is important for measuring progress to see how the plan is impacting sales.

You should use your plan as a guide to produce intended results and fine-tune it on a regular basis when needed.

Things to look for as you track your sales territory plan results:

• Have sales increased or decreased in a specific region or market?
• Are there any disparities between sales in different territories?
• What are the costs associated with each territory?
• Are any sales reps struggling to keep up with their leads?
• Are all sales reps meeting their quotas?
• Are any markets under-served and in need of more assigned sales reps?

Use a CRM to help create a killer sales territory plan.

Many organizations use CRM software to better gather data without depleting resources. CRMs allow sales reps to access insights into your pipelines, revenue forecasts , sales goals and progress and much more.

The best part: all of this data can be automatically compiled into reports used to create your sales territory plan, freeing up more time for your sales team to focus on building long-lasting relationships within their territories.

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• TemplateLab

Sales Plan Templates

32 sales plan & sales strategy templates.

People involved in sales usually depend on a specific plan. One which would set their sales goals and establish the strategies they need. With the help of a sales strategy, they can also establish the budgets they need.

They can identify sale market prospects; plan the requirements of their staff and adapt a timeline in reaching their goals. But the sales plan is just one aspect of business management and planning.

Table of Contents

• 1 Sales Plan Templates
• 2 Main parts and purpose of a sales plan template
• 3 Sale Strategies
• 4 The benefits of using a sales plan template
• 5 Free Sales Plan Templates
• 6 Tips for creating your sales plan template

The design of a good sales tracking spreadsheet could be costly in terms of time, money, and effort. To facilitate this requirement, you can just download a template here. This can provide efficiency and easy organization.

Then you can use the resources meant for the design in achieving your business goals . Sales and marketing personnel can use the template as a tool to communicate their ideas. A sales plan template can be part of your business.

But it would depend upon the nature of scope of your business.

Main parts and purpose of a sales plan template

A sales strategy will be helpful for any organization. This is especially true when planning their activities in a structured manner. This will ensure that they achieve all their objectives and goals.

It’s paramount that you design the plan with meticulous care. Make sure to include all the necessary parts. To have an inkling of what and how a sales template looks like, you can go online. To help you out, here are some main parts of such a plan:

• Executive summary
• Elevator pitch
• Mission of the organization
• Analysis details
• Objectives and goals
• Relevant performance indicators
• End users and target audience
• Analysis of advantages and the competition
• Marketing strategy

There are good reasons why businesses invest a lot of money and effort in formulating a sales plan. Fortunately, you can simply download a template to make things easier for you. Such plan will serve varied purposes which we shall briefly enumerate:

• Setting up goals for each individual and for the business too.
• Creating an effective operational plan.
• Setting up the business expenses/finances.
• Analyzing the business’s financial statements.
• Determining and analyzing the potential risks.
• Devising an efficient marketing strategy.
• Creating an actual profile of customers who patronize the business’s products or services.
• Identifying target audiences and would-be customers.
• Getting more familiar with the sales cycle.
• The plan will play an important role in determining the financial goals of the business.

It’s important to have an efficient and effective sales plan. Then you’re expected to meet all your company’s predefined objectives and goals.

More importantly, it will enhance the organization’s profits. If you prefer to create your own templates, consider the following tips. These will prove beneficial to your endeavor:

• The customers take first consideration when creating the plan.
• Do intensive researches work on market trends before starting to plan.
• Consider the weaknesses and strengths of the competition.
• Give particular attention to details when creating the plan.
• Include all the relevant angles that are essential to the sales plan.

Sales plan templates are periodically made by businesses. They can have them monthly or even seasonal. In the case of small businesses , a two-week period is best to provide a better insight into market trends.

Sale Strategies

The benefits of using a sales plan template

Have you ever tried to plan an event without a plan? It certainly is a winning formula for chaos and disorganization. Some people take for granted the use of a plan. They may find it difficult or expensive and would rather not part with their money.

This situation can be bad because they are missing the advantages of good planning. Consider these benefits:

• You’ll be able to stay on your strategy. A sales strategy will provide you a synopsis of the most important aspects of your plan. It will also remind you of issues that you need to include. Interruptions may happen when people don’t know what issues should to prioritize.
• Your objectives will be clearer. A good plan should incorporate specific objectives. You need to establish then manage these objectives. These can include sales, website visitors, margins or the launching of new products . Make the achievement of objectives the measure of success.
• You’ll make better-educated guesses. With the progression of the plan, you’ll be able to predict the outcomes of certain issues. These include potential markets, lead processing, sales costs, and other business processes.
• Your priorities will become more sensible. A business definitely has some other priorities aside from its sales strategy. You can plan the company’s management, its growth, and financial health. These should all be part of the plan. Set the groundwork for your priorities and make changes as the business develops.
• You’ll be able to understand independencies more. You can define the plan as a schedule of events that should happen chronologically. Use the plan to determine what activities should occur and in what order. The plan will prove its value in making you organized and on time.
• Setting milestones will keep you right on track. The plan will provide you with target deadlines and dates for the goals you need to accomplish. This will apply to either a solo enterprise or for a team in a company.
• You’ll be able to delegate better. The plan will define the responsibility of each team and individual. There will always be a member who will be in charge of some important task.
• Team management and results tracking will be a lot easier. Businesses usually set review time for their employees . This is to determine their performances, particularly as team members. Many hate these reviews but they’re a gauge of performance. You can use them to commend, improve or correct the employee’s work . These reviews should be part of the plan. Also, you should put them in writing as part of the member’s record.
• You can manage and plan the cash flow better. A business that mismanages their cash flow will definitely fail. There’s a need for a cash-flow plan. Educated guesses based on market trends will be important. Use it to bring together what assets you need to purchase and what debts you need to pay .
• Course corrections will help keep your business going. The presence of a sales plan makes the business more proactive than reactive. Planning ahead makes for lesser mistakes. Constantly tracking activities could help predict better results and make corrections when needed. A prediction based on nothing is a myth. But predictions can eventuate if based on trends and facts. The plan should define and set expectations and establish assumptions. You can better manage what comes next and make course corrections if they happen.

Sales tracking spreadsheets and plans aren’t only for giant corporations. They can apply to small enterprises as well. No need to delve into complicated matters regarding your business. It’s a fairly straightforward document but it’s powerful enough to do a big job.

Free Sales Plan Templates

Tips for creating your sales plan template

In a business, a sales strategy is also important as this serves as a guide to the sales team of the company. A sales plan is specifically for sales personnel. It will guide them in attaining their objectives and goals.

The plan can be long-term which could last for years or short-term, such as an annual plan. In either case, the common ground is that the plan steers the members to their goals through sales.

• Set definite sales goals. Businesses usually have financial goals. After all, they are in it for the money. It’s important to set specific goals. Those which sales personnel must attain within a certain period of time. Specific goals can help the employees break them down into quantifiable objectives.
• Define your sales objectives based on sales goals. Write them down. Specific achievements can help you meet your sales goals. You can have a sales objective which will include an increase in sales by a specific number of units. You can hasten to reach the objective by cross-selling products during a period of time. This will undoubtedly incur an increase in expenditures. This is inevitable when doing promotions or advertisements.
• You need to identify three important aspects of your customer’s sales focus. First, there’s the customer profile. Salespersons will need some information about their customers so they can make predictions. From this information, they can target the products they can sell to their customers. Then, there’s the organization profile. You will have to explain the kind of organization you’re targeting. Finally, there’s the sales territory. This will refer to the region that you will be operating in. A list of accounts of each salesperson would be helpful as each would focus on a distinct market niche.
• Identify your target sales market. The sales plan should have a target sales market. This will include the research you’ve done on market trends. Consider the industry sales data associated with the products and services you offer. You should be aware of current developments in the industry. This will be important for your sales projections which you based on sales figures of the industry. Also, make mention of competitors in the market. These competitors offer the same goods or services. Make comparisons on each other’s market shares, customer base, and competitive advantages. You’ll spend the most hours of research and work on this section of the plan. What you intend to do will define your strategies and the tactics to execute them.
• The next thing to do is to identify the tools and systems. Here, enumerate the things that you’ll need to successfully implement your plan. The main systems to outline consist of regular weekly meetings on sales progress. Also, you need a CRM system. Use it to execute your plan and come up with sales plan metrics. Finally, list the communication equipment too.
• After you have formulated the sales objectives, you’ll now work on measures. These would keep track of your sales objective’s progress as against achieving them.
• Create a pipeline that can identify each stage of development. You need to identify the stages of your newly acquired business leads. You can also source out more sales opportunities within your customer accounts on-hand. The important metrics that you need to measure are conversion rates for every stage of your sales process. Name the reasons why sales opportunities are being lost for each stage. The percentage or win rate of all new leads that which you’ve converted into sales.
• The next thing to plan is your team. This section of the plan will list the members of your sales team. Also, identify their roles and responsibilities. In case you have a separate marketing agency team, include them in this section. Describe also the proper roles of this team. They are an essential part of your sales performances.
• Design a target date to accomplish all your goals. Also, include the calendaring of all milestones, task, and activities. All those required for you to achieve such goals. Be specific about time management methods. These will provide assistance in prioritization, delegation, and scheduling.
• Based on your financial resources, create a budget plan. One that’s required to accomplish your sales objectives. The budget for your team will be part of the bigger budget for the company. You will need to develop a system. Use it to track down and monitor the expenditures that are specific to your sales objectives. Always be aware that your team doesn’t exceed the budget. Some items may have allocations in your budget. These can include increased production, labor, advertising, equipment, travel, and supplies.
• Make an outline of the strategies and tactics that you’ll need. Everything required to successfully executing your sales plan. A top-down strategy would be great. One which allows you to communicate the goals to every salesperson in your team. Mention the HR personnel who provided assistance to execute the plan. To strengthen the capabilities of your people, they may need more training. Include this as a component of the sales plan.

More Templates

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Professional Development Plans

• Job Descriptions

Regional Sales Manager Job Description (Generator + Templates)

• June 4, 2024

A Regional Sales Manager oversees sales operations within a specific geographic area. Their duties include setting sales goals, training sales teams, and building relationships with key clients. They're crucial for driving business growth and ensuring regional sales targets are met.

Regional Sales Manager Job Description

Looking for a job description that stands out and attracts a high-performing Regional Sales Manager?

Well, don’t start from scratch and leverage our 3 examples instead:

1. Formal Regional Sales Manager Job Description 🎓

Responsibilities.

• Setting realistic yet challenging sales goals for the team and ensuring these targets are met.
• Building and maintaining relationships with key clients and industry influencers.
• Developing and implementing effective sales strategies that align with our business goals.
• Providing detailed reports on regional sales results and forecasting future sales trends.
• Identifying opportunities for growth and making strategic business decisions that increase sales.

Requirements and Skills

• Proven experience as a Regional Sales Manager or similar senior sales role.
• Ability to measure and analyze key performance indicators (ROI and KPIs).
• Strong leadership skills with the ability to motivate and lead a team.
• Excellent communication skills, both written and verbal.
• Understanding of CRM systems and advanced Microsoft Office skills.
• BSc degree in Sales, Business Administration or relevant field.

2. Creative Regional Sales Manager Job Description 🦄

• Develop and execute a winning sales strategy for your region.
• Lead, inspire, and manage a high-performing sales team.
• Analyze sales data to understand what's working and where we can improve.
• Build relationships with key clients, identifying their needs and delivering solutions.
• Collaborate with marketing and product teams to ensure our offerings meet market demands.
• Manage sales forecasts and budgets, ensuring we hit our financial targets.
• Bachelor’s degree in Business, Marketing, or related field.
• Proven experience in a regional sales role, preferably in our industry.
• Strong leadership skills with a knack for driving teams to success.
• Excellent analytical skills, with a love for diving into data.
• Strong negotiation and relationship-building skills.
• Ability to travel as needed to meet with clients and team members.

3. Results-Oriented Regional Sales Manager Job Description 🎯

• Develop and implement effective sales strategies to drive sales growth.
• Lead nationwide sales team members to achieve sales targets.
• Establish productive and professional relationships with key personnel in assigned customer accounts.
• Negotiate and close agreements with large customers.
• Monitor and analyze performance metrics and suggest improvements.
• Prepare monthly, quarterly and annual sales forecasts.
• Proven work experience as a Regional Sales Manager, Area Manager or similar senior sales role.
• Strong organizational skills with a problem-solving attitude.
• Availability to travel as needed.

How To Write a persuasive Regional Sales Manager Job Description

When crafting a compelling Regional Sales Manager job description, divide it into 3 clear sections: Job Brief , Responsibilities , and Skills & Requirements . This straightforward structure helps potential candidates quickly understand what the job entails.

Here’s a quick overview of the crucial components of an engaging job description:

Understand the Role

Job summary.

• Develop and implement effective sales strategies
• Lead, mentor, and monitor the performance of sales representatives
• Ensure sales targets are met or exceeded
• Analyze regional market trends and discover new opportunities for growth
• Address potential problems and suggest prompt solutions

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• Proven work experience as a Regional Sales Manager
• Strong communication and team management skills
• Ability to analyze sales data and create detailed reports

3 Best Sites to Find a talented Regional Sales Manager

From global talent pools to on-the-ground sourcing, the following 5 services provide a wide range of options to help you find the perfect match for your new hire.

1. Genius (Best for Finding Top 1% Talent)

Genius is a headhunter agency that specializes in connecting businesses with top offshore talent, primarily from the Philippines, offering cost-effective hiring solutions and promising up to 88% savings compared to hiring in the U.S.

• $0 monthly middleman fees.
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• Ensures on-the-ground sourcing of elite talent and a 90-day guarantee.

2. LinkedIn

LinkedIn is the go-to HR platform for strategic networking, talent sourcing, and industry insights for forward-thinking founders and decision-makers.

• Access to a global talent pool for targeted recruitment.
• Insights on industry trends to inform strategic decisions.
• Effective B2B marketing and thought leadership opportunities.

3. ZipRecruiter

ZipRecruiter is a robust hiring platform that streamlines recruitment for businesses of all sizes.

• Efficient AI-driven matching connects you with top candidates fast.
• Intuitive dashboard simplifies tracking and managing applications.
• Flexible plans cater to unique hiring needs and budget.

Essential Skills of a proactive Regional Sales Manager

When crafting your Regional Sales Manager job description, define hard and soft skills you are looking for. More often than not, soft skills are equally important than hard skills.

Regional Sales Manager Core Responsibilities

Now that we’ve covered the basics, let’s dive into the specific tasks that fall under the key responsibilities of a knowledgeable Regional Sales Manager.

1. Setting Sales Goals: The Regional Sales Manager is responsible for defining sales targets for their team. They must ensure these goals align with the company's overall objectives.

A Regional Sales Manager can skyrocket a company's revenue by implementing effective sales strategies, nurturing key client relationships, and driving team performance.

If you’re looking to hire a top-tier Regional Sales Manager, Genius is your go-to platform. You can access the top 1% of global talent, especially from the Philippines, and save up to 88% on hiring costs compared to U.S. rates .

Start your journey to find the perfect fit today and give your business the competitive edge it deserves.

1. What key skills should a Regional Sales Manager possess?

A Regional Sales Manager should have strong leadership abilities, excellent communication skills, and a deep understanding of sales strategies and customer relationship management. They should also be proficient in data analysis to track sales trends and set targets.

2. How does a Regional Sales Manager contribute to business growth?

A Regional Sales Manager drives business growth by developing effective sales strategies, identifying potential markets, and leading a team to achieve sales targets. They also build strong relationships with key clients to ensure customer satisfaction and repeat business.

3. What is the role of a Regional Sales Manager in team development?

The Regional Sales Manager plays a crucial role in team development by providing training, setting performance standards, and motivating team members to achieve sales targets. They also identify and nurture talent within the team to ensure future business success.

4. How does a Regional Sales Manager collaborate with other departments?

A Regional Sales Manager collaborates with other departments like marketing and product development to understand product features, market trends, and customer needs. This cross-functional collaboration helps in creating efficient sales strategies and delivering customer-centric solutions.

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An experienced recruiter and HR professional who has transferred her expertise to insightful content to support others in HR.

Refreshed on

April 25, 2022

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Regional Sales Manager responsibilities include:

• Creating regional sales plans and quotas in alignment with business objectives
• Supporting Store Managers with day-to-day store operation
• Evaluating store and individual performances

Want to generate a unique job description?

Looking for a job.

We are looking for a Regional Sales Manager to expand our customer base and achieve sales quotas for specific districts of our company.

To be successful in this role, you should have previous experience managing the operation of a store (or number of stores) while taking accountability for reaching targets. You should also be able to remotely supervise a team of salespeople and set profitable goals. Our ideal candidates combine excellent communication skills with a strategic mindset.

Ultimately, you will ensure your area of responsibility meets and exceeds the expectations of our business objectives and contributes to our company’s success in the long run.

Responsibilities

• Create regional sales plans and quotas in alignment with business objectives
• Support Store Managers with day-to-day store operation
• Evaluate store and individual performances
• Report on regional sales results
• Forecast quarterly and annual profits
• Identify hiring needs, select and train new salespeople
• Prepare and review the annual budget for the area of responsibility
• Analyze regional market trends and discover new opportunities for growth
• Address potential problems and suggest prompt solutions
• Participate in decisions for expansion or acquisition
• Suggest new services/products and innovative sales techniques to increase customer satisfaction

Requirements and skills

• Proven work experience as a Regional Sales Manager, Area Manager or similar senior sales role
• Ability to measure and analyze key performance indicators (ROI and KPIs)
• Familiarity with CRM software
• Understanding of store operations
• Ability to lead and motivate a high performance sales team
• Excellent communication skills
• Strong organizational skills with a problem-solving attitude
• Availability to travel as needed
• BSc degree in Sales, Business Administration or relevant field

Post this Regional Sales Manager job to over 200 job boards at once.

Frequently asked questions, related job descriptions.

• Territory Manager job description
• National Sales Manager job description
• National Account Manager job description

Related Interview Questions

• Regional Sales Manager interview questions and answers
• National Account Manager interview questions and answers
• Sales Manager interview questions and answers

Related Topics

• How to find Sales Managers with Boolean search strings
• How to hire a sales team: 5 tips to attract talent
• Hiring a sales team? Avoid these 4 candidates

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30-60-90 Day Plan For Regional Sales Managers

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting a new role as a regional sales manager is both thrilling and challenging. The first few months can determine your success in the role, setting the tone for your tenure. With ClickUp's 30-60-90 Day Plan Template for Regional Sales Managers, you can hit the ground running and ensure a smooth transition.

This template empowers you to:

• Set clear, achievable goals for each milestone
• Develop effective strategies to understand the sales landscape
• Take actionable steps to build strong relationships with your team and clients

For hiring managers, this template ensures new hires are well-equipped for success from day one. Get started today and pave the way for accelerated growth!

Regional Sales Manager 30-60-90 Day Plan Benefits

Main elements of 30-60-90 day plan for regional sales managers.

For both the hiring manager and the new regional sales manager, ClickUp's 30-60-90 Day Plan template offers a structured approach to ensure a successful onboarding and sales strategy implementation:

• Custom Statuses: Track progress easily with statuses like Complete, In Progress, To Do, and Waiting On Client to manage tasks efficiently throughout the onboarding process
• Custom Fields: Utilize custom fields such as Who's in charge and Onboarding Stage to assign responsibilities and track onboarding progress effectively
• Custom Views: Access 7 different views including References, Onboarding Board, Chat, Calendar, Start here, Onboarding Plan, and Onboarding Progress to stay organized and monitor progress at every stage

Hiring managers can easily track the onboarding progress and sales strategies, while new regional sales managers can effectively plan and execute their first 30-60-90 days for a successful transition and revenue growth.

How To Use This 30-60-90 Day Plan For Regional Sales Managers

Excited to kick off your new role as a Regional Sales Manager? With the 30-60-90 Day Plan template in ClickUp, you can set yourself up for success from day one. Here are six steps for both you and your hiring manager to ensure a smooth transition and a successful start:

1. Align on Expectations

As a Regional Sales Manager, it's crucial to align with your hiring manager on their expectations for your first 30, 60, and 90 days. Understanding their goals and priorities will help you focus your efforts effectively.

Use Goals in ClickUp to set clear objectives for each phase and share them with your hiring manager for alignment.

2. Dive into Market Analysis

In your first 30 days, dive deep into understanding the market landscape, competitors, and key customer segments. This knowledge will lay the foundation for your sales strategy moving forward.

Utilize the Gantt chart in ClickUp to create a timeline for market analysis tasks and deadlines.

3. Develop a Sales Strategy

By day 60, start developing a comprehensive sales strategy that aligns with the company's overall objectives. Identify key opportunities for growth, potential challenges, and strategies for overcoming them.

Visualize your sales strategy using Board view in ClickUp to organize different sales tactics and approaches.

4. Implement Team Training

As you approach day 90, focus on implementing training programs for your sales team to enhance their skills and knowledge. Empowering your team will lead to improved performance and better results.

Set up recurring tasks in ClickUp to schedule regular training sessions and track team progress.

5. Monitor Progress and Adjust

Throughout the 30-60-90 day period, regularly monitor your progress against the set goals and make adjustments as needed. Stay agile and adapt your strategies based on real-time feedback and market dynamics.

Leverage Automations in ClickUp to streamline progress tracking and receive automated alerts for any deviations from the plan.

6. Review and Reflect

At the end of the 90-day period, schedule a comprehensive review meeting with your hiring manager to reflect on your achievements, challenges faced, and lessons learned. Celebrate successes and use insights to refine your strategies moving forward.

Use Dashboards in ClickUp to compile key performance metrics and share a comprehensive overview with your hiring manager during the review meeting.

Get Started with ClickUp’s Regional Sales Manager 30-60-90 Day Plan

Regional Sales Managers and their hiring managers can utilize the ClickUp 30-60-90 Day Plan Template to set clear goals and actions for the first three months in a new role, ensuring a successful onboarding process and revenue growth.

First, add the template to your Workspace and specify the location for application.

Next, invite relevant team members and the new hire to start collaborating.

Now, leverage the template to streamline the onboarding process:

• Use the References View to access important documents and resources
• The Onboarding Board View helps track progress and tasks
• Engage in real-time discussions in the Chat View for seamless communication
• Utilize the Calendar View to schedule meetings and deadlines
• Start with the Start here View for an overview of the plan
• The Onboarding Plan View outlines tasks and timelines
• Track progress in the Onboarding Progress View for visibility

Customize the template by assigning team members to tasks and defining onboarding stages to ensure a smooth transition.

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How To Create a Winning 30-60-90 Day Sales Plan (+ Sales Plan Template)

You’ve got a job interview for your dream sales job.

You have the experience and a track record of success. The only thing between you and your offer letter is your (hopefully) future sales manager.

Impress them with your exceptional selling skills and expertise, and you’ve got the job.

But the question is: how?

This Salesman.org sales plan template guide will show you how to put together a winning 30-60-90 day sales plan to impress your sales manager with your sales knowledge and expertise and nab your dream sales position.

What Is a 30-60-90 Day Sales Plan?

A 30-60-90 day sales plan outlines the measurable goals for your first three months on the job. Think of it as your personal value proposition that shows your superiors you’re a self-starter and helps you be laser-focused on achieving results.

It expands on what success looks like in the first 30, 60, and 90 days, respectively. The idea here is to lay out your clear-cut plans for measuring a successful transition and keeping everyone focused in the right direction.

Why Do You Need a 30, 60, 90 Day Plan?

Your dream sales job is also somebody else’s dream job. This means you have to stand out in your interview and make sure the hiring manager can see what a great addition you can be to the organization.

The only way to do this effectively is to create a sales plan that shows your vision of the future of the sales territory or customers you’ll be taking over. It should outline your interaction with your sales team, sales strategies, sales cycle, target audience and revenue goals.

Each aspect of your 30-60-90 day sales plan should detail a specific focus, your priorities and goals, and a plan for measuring success. Getting this right will help you maximize your progression into a new role by identifying potential partners to sell two and establishing a general framework for success.

Here’s are the biggest benefits of developing a 30-60-90 day plan:

• Creates a clear focus for your first 90 days on the job, boosting your productivity and maximizing results
• Ensures your goals are set properly in your 30-60-60 day plan, letting you integrate quickly and smoothly into the organization
• Proves you’re capable of self-management and achieving goals and are an employee worthy of development.

If you bring in a well-thought-out plan into a job interview , you’ll have an advantage over other under-prepared candidates, significantly improving your chances of getting hired.

Other Scenarios Where Having a 30-60-90 Day Sales Plan Makes Sense

Putting together a 30-60-90 days sales plan takes time and effort, but the good news is you don’t have to do it often. When you write a sales plan it becomes a sales tool that can be used over and over.

Besides the interview process, you can also use your sales plan for the following circumstances:

Scenario 1: First Week on the Job

You got a brand-new job—or maybe you’ve earned an internal promotion.

Regardless of the circumstance, you should create a 30-60-90 days sales plan within the first week on the job. Doing this will demonstrate your commitment to your new role and give you a well-defined plan to ensure you’re off to a good start.

Scenario 2: New Territory Management Assignments

If your company follows the territory management approach, creating a 30 60 90 day plan for new sales territory is a no-brainer.

Your plan should clearly define geographic boundaries for territories you’re responsible for and the metrics you’ll use to evaluate territory performance. It should include any new business goals, changes in the company mission or types of sales that you'll be making.

Steps To Create a Winning 30-60-90 Day Sales Plan Template

Next, let’s understand how you can draft an effective 30 60 90 day sales strategy plan.

Step 1: Know Who You’re Creating the Plan For

You should know who you’re making the plan for. This involves thinking from the perspectives of two stakeholders: your team and you.

A) Align Your Plan With Your Organization’s Goals

Understand your sales team’s priorities and goals and align your sales plan with them.

For a job interview, try to connect with a salesperson already working with the company on LinkedIn. Strike a polite conversation and ask them what goals they’re being pushed towards corporately.

If you’re new on the job or handling a new territory, speak to your sales manager and ask them about goals that matter most to the organization.

Find out current revenue targets, sales and marketing initiatives and any strategies and tactics that are working for the sales team.

B) Identify Your Own Priorities

What are your current priorities and personal goals? 

Do you want to earn more money? Or do you want to focus on building now to set up your territory for even bigger successes? Maybe you want to position yourself as a legendary adviser for all things sales.

You must identify your own priorities before you start building your 30 60 90 day plan. This will give you a clearer perspective on how to approach things and set yourself up for success.

Do you want to install new sales tools, motivate your team or start pushing a new product or service? Creating your sales plan can reduce the time to implement a more effective sales action plan.

Don’t worry; we’ll also share a super-easy template you can follow and ensure better outcomes.

Step 2: Figure Out How to Measure Your Success

Now that you know your sales goals, your next step is to measure progress against those goals.

In the words of Peter Drucker, “If you can’t measure it, you can’t improve it.” When you know how to measure success, you can improve your plan further by identifying and eliminating weak aspects.

Here are a few tips to help you get started on the right track:

• Gain in-depth knowledge of product features
• Have the ability to demo the product at a high level
• Have built key relationships built-in potential growth accounts
• Developing a more targeted customer profile
• Become known, liked, and trusted with all current partners
• Improved sales performance or increased sales activities
• Have a list of 100 potential partners to prospect over the next 12 months

Step 3: Draft Your 30-60-90 Day Plan Breakdown

At this point, you’ve already done most of the hard work.

You can now focus on documenting the information you currently have to create a more formal 30-60-90 day sales plan that you can then share with your sales manager. For each section of your plan, ask yourself “what does success look like?“.

Note: We’ve also added critical questions below to help you create a more impressive sales plan.

Stage 1: 30 Days

As mentioned, the first step is to ask yourself what success looks like after 30 days are complete.

When applying for a job, success in the first 30 days is likely completing your onboarding and training process successfully. In addition, you can also add the following criteria if you want to be more specific:

• Understanding corporate priorities, new roles and responsibilities
• Intermediate knowledge of key products and services
• Knowing the product's position in the market vs. the competition
• Developing key connections within the organization with customer support, sales leadership, team members etc
• Going through previous rep's sales CRM data and outlining a few key accounts to target

The 30-day section of your sales plan should define your success goals and briefly explain how you plan on achieving them. It should also share how you‘ll know you’ve been successful in meeting these goals. 

Let’s explain this using an example.

• Success goal: Having intermediate knowledge of key products and services offered by the organization.
• To complete I will: Spend an hour every week with the product specialist for each product and have them quiz me on my knowledge.
• I will have success if: In the 30-day review meeting with my sales manager, they can quiz me about our product range like a potential partner would and I can answer their questions confidently.

This will allow you to show off your self-starting nature and help you understand your responsibilities better.

Be sure to schedule a meeting with your sales manager to discuss successes and any issues you had during the 30 days before moving on to the 60-day and 90-day time periods. It’ll make the transition smoother.

Stage 2: 60 Days

With the first 30 days up, you have to amp up your sales efforts in the second month.

You’ll be spending more time in the field or talking to potential partners at this stage. Keeping this in mind, you should understand your marketplace and products at a high level. Regardless of what you’re selling, after 60 days of being immersed in it, you should know everything related to the offering—big or small.

Another good tactic is to role play with co-workers and shadow your senior sales professionals to understand their sales processes and approaches.

Here are some pointers to include in the 60-day section of your sales plan. Notice how some of them are mandatory, while others are more flexible depending on your role, experience, and onboarding process.

• Started developing at least five new leads — Mandatory 
• Have shadowed the top two performing sales reps in the company — Mandatory 
• High-level understanding of key products — Mandatory 
• Completed role-playing sessions with other sales professionals in the team
• Have contributed to a sales meeting by adding value to the conversation
• Completed all formal sales onboarding or training that needs to be done

Of course, these objectives will vary depending on why you’re drafting the 30-60-90 day sales plan. For instance, if you’re an experienced sales professional who has been recently assigned a new sales territory, your success criteria will look something like this:

• Knowing your target territory — Mandatory 
• Setting measurable and realistic setting goals — Mandatory
• Developing a territory management plan — Mandatory
• Recording daily development in CRM
• Attending meetings with other sales professionals

Information overload, we know. But getting this step right will help you achieve greater success. Plus, once you get the hang of things, everything will become easier. 

Stage 3: 90 days

This is where you hit the ground running.

Your 31-90 day plan sets out what you’re planning on doing for the rest of the time in the specific sales role. Here, you should have an optimized prospecting list and have your foot in the door with at least a couple of potential new key accounts. 

Only a few things can go wrong at this point, which might stop your 30-60-90 day sales plan from being fabulous. Don’t worry, though. We’ll cover 30-60-90 day sales plan mistakes later to make sure all your hard work pays off.

At this point in your new sales role you should have a lead generation strategy, be on top of all the new sales enablement tools and content, understand your customer pain points and have a few new customers on the go.

At the 90-day meeting with your sales manager, discuss any 3-4 points from the following success criteria:

• Clear and optimized prospecting list in use — Mandatory
• Daily schedule established for prospecting, following up and staying on top of everything else — Mandatory
• Become a solid member of the team — Mandatory
• Had at least one round of feedback on performance from the sales manager
• Closed at least a couple of deals without too much babysitting from others
• Foot in the door with a couple of exciting key accounts

And that’s it! That’s how you create a solid 30-60-90 day sales plan.

Mistakes To Avoid When Creating a 30-60-90 day sales plan

The whole point of creating a 30-60-90 day sales plan is to give you a clear direction in your new sales role. But there are a few errors that may make it less effective…

Mistake 1: Not Including Success Measurement

We get it: you don’t want to make promises you can’t keep. But not including specific ways of measuring your success on your sales business plan is a huge red flag that may cause your sales manager to question your capabilities. 

You must be willing to put your money where your mouth is. So make sure you include measurable success criteria for each section of your 30-60-90 day sales plan.

Mistake 2: Making an Ambiguous Plan 

Planning is about being specific and granular. 

If you’re going to be ambiguous, your plan isn’t going to inspire confidence in your new sales leadership role and may fall flat.

Sales managers want to see numbers and progress towards a target rather than vague business strategy and generic sales plans.

Mistake 3: Lack of Sales Manager Follow-ups

Similar to how following up is necessary to win deals, holding meetings with your sales manager is important for improving your 30-60-90 day sales plan and self-improvement. Don’t forget to schedule meetings with your sales manager at the 30, 60, and 90-day points to review your progress and ask for advice on your sales process.

30 60 90 Day Sales Plan Template

As promised, right click and save as to download your 30 60 90 day sales plan template . This free template will take you through the process of creating a sales plan.

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Best Practices for 30-60-90 day sales plan

A new sales rep needs time to adjust to a new role, company or industry. Factoring in this period of change is crucial for a seamless transition. A 30-60-90-day sales plan provides structure and guidance when building a sales team .

In this article, we’ll define a 30-60-90-day sales plan and identify why it’s important. We’ll then discuss the benefits and when and how to use the sales plan. We’ll finish with examples and cover post-plan steps.

What is a 30-60-90 day sales plan and why is it important?

A 30-60-90 day sales plan is a three-month strategy designed to onboard new sales team members or sales managers. You can also use it to help guide reps in expanding to new territories or implementing new tools or processes.

The distinguishing feature of the 30-60-90 day plan for sales lies in the name. Each 30-day chunk represents a new area of focus:

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Days 1–30, Learning. Reserve the first month for learning. New hires should learn about the company’s products and services, sales process , geographical area and demographics. This builds a comprehensive picture of the company and the industry.

Days 31–60, Implementing. Design the second month around implementation. Integrate learning as you start tracking sales and performance.

Days 61–90, Improving. Focus the third month on analyzing the actions and outcomes of the previous 30 days. Identify strengths and weaknesses and set goals and plans for improvement.

Why focus is essential in sales and 5 steps to achieve it

Benefits of a 30-60-90 day sales plan

Whether using a 30-60-90 day sales plan to bring on a new hire or to make a great interview impression, an in-depth plan has a range of benefits.

Reduces the pressure of onboarding . A three-month plan clarifies expectations for a new employee. It helps them hit the ground running to ramp up productivity. It also lets them know where to focus their time and energy, minimizing the risk of burnout.

Offers clear goals for sales managers to monitor. When you set goals with measurable outcomes, you help sales leadership track progress. The goals provide a baseline for measuring success and help managers ensure the sales rep’s work aligns with company objectives.

Improves time management. Whether you’re a new manager, embarking on a new sales job or entering new sales territory , getting up to speed quickly can be a challenge. A 30-60-90 day sales plan encourages realistic time management.

Builds trust in a new work environment. A plan encourages conversations with managers and coworkers. It helps create a collaborative environment, building connections and, more importantly, trust in the work environment.

Develops a framework for continuous improvement. A 30-60-90 day sales plan template is a foundation for fast improvement. It also offers a framework for ongoing growth. Leaders can use the sections on implementing and improving as a template for development efforts going forward.

Makes a lasting impression (in the interview process ). Creating a 30-60-90 day sales plan for an interview shows initiative. It can help job seekers stand out in a sea of candidates.

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When to use a 30-60-90 day sales plan

A 30-60-90 day plan is most effective during career transition periods. The “learning, implementing and analyzing” structure is perfect for onboarding. It’s also helpful for continual improvement. Some of the most popular times to use 30-60-90 sales plans include:

Interviewing for a new sales position. Presenting an action plan shows hiring managers a candidate has done their research. It can also provide a great structure for onboarding if they get the job.

In the first week of a new job . A sales manager may provide a 30-60-90 day sales plan within the first week of a new hire’s start date. If a sales plan isn’t part of the standard company onboarding process, new employees may find it beneficial to draft their own.

As a new sales manager . A sales plan can help newly promoted leaders get up to speed so they know how to help their team accomplish company objectives. It can develop great sales managers by helping them make changes and implement feedback without disrupting processes that work.

When improving sales skills. If you’re looking to secure a promotion or boost company sales, a 30-60-90 day plan can help. It lets you create actionable steps with measurable outcomes to improve sales skills .

During times of change. Whether it’s starting in a new territory or switching to new processes or technology, a 30-60-90 day sales plan can help sales reps get up to speed quickly.

How to create a 30-60-90 day sales plan

A 30-60-90 day sales plan should be simple, concise and easy to follow.

It can be much easier to visualize a personal plan by using a template for reference. If you have a connection with a mentor or trusted peer, ask if they are willing to share their 30-60-90 day plan for sales.

What to include in a 30-60-90 day sales plan

While every sales plan will be different depending on intent, there are some basic elements common to all plans.

A focus for each time frame. As mentioned above, each month of the plan serves a different purpose. It may vary from plan to plan, but generally, the focus for each will be along the following lines.

Days 1–30: Learning, where the user spends time getting up to speed with the company and their role in it

Days 31–60: Implementing, where the user begins setting and working toward goals

Days 60–90: Improving, where the user and their manager evaluate performance and make changes

Company values and objectives. The plan should share the company mission and overall sales objectives . This will help the rep or manager align their efforts and keep the company on track.

Clear and measurable goals . Each phase of the plan should outline specific goals. These include learning goals, performance goals and personal goals. They should also be SMART goals – each should be specific, have a timeline to follow and include a way to measure progress and success.

Metrics. You need to know how you’ll determine the success of each phase. Your plan should break goals into activities with set metrics. For example, the goal “Learn about the company’s services” is vital but hard to measure. You can make it easier by breaking it down into achievable chunks with a clear metric:

Study company services for 30 minutes daily

Read a minimum of 30 customer reviews each week

Chat with a minimum of 1 colleague about company services daily

Metric: Able to discuss services on a customer call for 10 minutes without referring to company material

All these elements will help ensure your plan is useful and covers the basics. You can see a sample of specifics you might include in the sales 30-60-90 day plan examples below.

How long should a 30-60-90 day sales plan be?

The length of a 30-60-90 day sales plan depends on the purpose of the plan.

In an interview scenario, for example, a shorter sales plan is a wise choice. It’s meant just as an overview of the candidate’s approach. It won’t go into the same detail as an action plan produced by the company.

Similarly, an internal employee who’s been promoted to a sales manager role might not need as much detail as an external hire. A longer, in-depth plan that tackles goals on a weekly/daily basis may be beneficial for a new role.

The sales plan should only be as long as it needs to be to cover all the elements listed above. If the plan meets the user’s needs, it is successful.

Sales 30-60-90 day plan examples

A 30-60-90 day plan template can make building a sales plan much easier. Here are examples of plans for new sales reps/job candidates and sales managers.

30-60-90 day plan: New sales reps/job candidate example

A 30-60-90 day sales plan created for a job interview contains much of the same DNA as a plan for a new hire.

Though plans created for the interview process may be shorter and less detailed, both share the same information. We’ve combined the two below to create a comprehensive plan for new hires.

Phase 1 (Days 1–30)

Complete all company sales training and onboarding tasks

Learn the company’s mission values and goals

Learn the names and roles of people within the team/company

Familiarize yourself with all company products/services

Research company target markets

Generate ideal customer profiles

Become familiar with the company’s competition/rivals

Phase 2 (Days 31–60)

Shadow a different member of the sales team each week

Mock selling calls with colleagues and managers

Communicate with leads to gain sales experience

Record all sales activities

Set sales goals

Create a customer list and begin optimizing

Phase 3 (Days 61–90)

Review your sales record and identify both strong and weak areas

Create sales goals for the upcoming month

Repeat and optimize strong sales areas

Trial new techniques and strategies for weak sales areas

Create a daily structure to maximize productivity

Set up meetings/calls with regional managers to discuss progress

30-60-90 day plan: Manager example

Although the plan follows a similar format, a 30-60-90 day plan for a manager is different from a new sales rep plan. It focuses more on building the team and understanding/improving processes. The goal is to improve at managing a sales team .

View each phase of the plan in detail below.

Complete all company training and onboarding tasks

Get to know each of your direct reports

Create connections within the company

Observe current workflows and document inefficiencies

Identify any sales management tools you may need (e.g., a CRM)

Familiarize yourself with team structure and individual strengths/weaknesses

Research your company’s competitors

Request company/managerial feedback from employees

Make one minor feedback-focused change

Request feedback from initial minor change

Identify gaps in the team (skillset, software, etc.)

Build data-driven reports for sales data

Create report-based sales goals for the month ahead

Make a minimum of one feedback-focused change

Request feedback on further changes

Set up meetings/calls with sales team members to discuss progress

Using the customer journey to achieve sales success

Best practices: Use software to create and track a 30-60-90 day plan

Building a sales plan takes time. The right tools can make planning and tracking goals much more efficient.

A solution like customer relationship management (CRM) software has a range of sales reporting and analytics tools that can help you determine goals and measure success, all under the same digital roof.

Here are some of the features to look for and how they can help:

Dashboards . Visual data representation can show you where performance is on track and where there may be room for improvement. Customize and share dashboards with others in the company to keep sales leadership and team members in the loop.

Customizable activities and goals . A CRM allows you to create goals based on deals or activities. Tracking these activities helps you know your reps have everything they need to do their jobs.

A good CRM will let you set goals and watch your team’s performance. You’ll see when a new hire is succeeding or is falling short of the mark. This will enable you to step in and make adjustments, like offering tailored training or extra coaching.

Sales forecasting . Forecasting can also help you set useful milestones. Users can create a clear sales forecast, view projected revenues and put numbers to the goals. Knowing what to expect can help you understand which deals and activities your reps should focus on to reach your sales targets .

Reports and insights . A CRM solution will generate reports that help you set and measure goals. Customize the metrics to measure a new hire’s progress on targeted KPIs.

For instance, generate reports that tell you which accounts bring in the most revenue. Get a clear understanding of progress by viewing reports on individual and team performance. See how many opportunities reps win or lose and understand why.

What next? How to follow up on a 30-60-90 day plan

The rigid structure of a 30-60-90 day plan provides a safety net for those in a transition period. It can also support ongoing growth as you continue the process beyond day 90.

You can repeat the two later phases of the plan (days 31 to 90) to put new goals into practice and evaluate as necessary.

Managers or new hires can modify the model to keep implementing and improving in 30-day cycles.

Final thoughts

From the interview process to the third month on the job. The 30-60-90 day sales plan is one of the most valuable tools for salespeople .

Whether you’re new to the industry, changing companies or refocusing a territory, a clever sales plan can make for a painless transition. Use software to keep track of your goals with data-driven visuals and make smart decisions faster with trackable metrics.

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The Best Free Business Plan Template For Individual Sales Reps

Published: August 14, 2023

Working in sales is challenging at times, and after a while, you may begin to feel fatigued or experience low motivation. Drafting a strategy using a sales business plan template can be just the thing to help refocus your goals.

As a sales rep or account executive , a business plan requires you to think about your efforts from a high level. Who are you targeting? What are your performance goals? How do you plan to achieve them? Not only will a high-level view of your audience and goals help you meet and exceed them, but it might even help you climb the sales career ladder .

Next, I'll share the key elements of a sales business plan as well as provide templates to help get you started.

Sales Business Plan Layout

Free business plan template, the sales plan.

• Individual Business Plan Examples
• High-Level Review
• Tactics and Actions
• Key Performance Indicators (KPIs)
• Sales and Marketing Alignment
• Obstacles to Success
• Personal and Professional Development

Fill out this form to access your template.

Before writing your plan, doing a bit of work prior to getting started with a template will help you better organize the information you'll need to include. Here's a roadmap to help you brainstorm:

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

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I’ve found it easiest to start with the end in mind and work backward from there. Naturally, your goals will include your company’s expectations (i.e., quota), but why not go even further?

Be more specific. What do you want to achieve?

A promotion? A certain level of income? A certain number of conversions per month? X number of new clients acquired over the year? How about increasing your average deal size? Whatever it is, put it down in writing and build a plan to get yourself there.

It’s powerful to write down our goals. One year, I decided to write five goals on the whiteboard in my office. At year-end, I had hit four of them, including finally buying the classic car I have had my eye on for 30 years.

2. High-Level Review

Got your goals on hand? Great. Now take a few minutes to ponder the strategies you pursued previously. Which ones worked well and made sense to incorporate again this year? And which didn’t work at all and either need to be adjusted or scrapped altogether?

This review will be your guidepost as you create a strategy and action plan. Be honest with yourself during this reflection. Consider asking for feedback from managers, peers, and clients. You might even seek feedback from prospects who didn’t end up buying from you. What can you do better? Was there anything about your sales tactics that put them off ? Why did they choose a competitor over you?

If this all sounds vague, take a numbers approach to this review. Instead of reviewing your sales strategies , review how your numbers fared throughout the year — revenue generated, number of meetings, number of proposals, number of demos, close rate, and so on. (Your review will be even more telling and powerful if you combine that qualitative review with a quantitative one.)

3. A Strategy

Once you have articulated what you want to achieve, here are the next logical questions to ask:

• How will you do better to reach your goals?
• What new markets will you approach?
• Which customers and prospects will you target?
• How will you frame the sales conversation or sharpen your sales story?
• What new things will you try on the phone, online, or face-to-face?

See that review that we did in that last step? This is where it’ll come in handy. Having a clear idea of what worked and what didn’t will tell you what you should keep or remove from your new strategy. For example, if last year you sent follow-up emails three days after a demo, you could try sending follow-up emails two days this time. This is one of the tactics you could use.

That brings me to my next point. After creating a strategy, it’s time to come up with some tactics and take action.

4. Tactics and Actions

This section is critical because sales is a verb (it may not be in the dictionary, but in my book, it is).

The most well-intentioned goals and the soundest strategies mean nothing if you don’t know what steps to take to achieve them. So for this section of your plan, ask yourself, "What activities am I going to commit to?"

For example, you’ll have X number of face-to-face conversations per month or make Y prospecting calls per week. Whatever the activities are, they should drive what ends up on your calendar on a daily or weekly basis.

Let's say your goal is to make more sales in a shorter time. Include the resources and tools you'll use to achieve that goal in your business plan. In this case, one option would be to use a CRM database to help you keep track of your prospects and eliminate manual data entry (e.g., logging emails and calls), ultimately increasing your efficiency.

5. Key Performance Indicators (KPIs)

Action is action, but if there’s no way to measure its success, you won’t know what worked and what didn’t. You’ll therefore want to put metrics in place to monitor your progress. I recommend setting target numbers for the following KPIs:

• Raw number of deals closed
• Close ratio
• Revenue per account
• Customer retention rate
• Calls and emails
• Quotes or proposals

Remember, set a target number for each of these metrics. That way, you have something to reach toward. You can manually keep track of this information or use dedicated sales software . Or you can ask your manager to give you the performance data.

6. Sales and Marketing Alignment

You know what you want to do, how you’re going to do it, and which metrics you want to track. As you carry out your strategy, be sure to align your efforts with the efforts of your company’s marketing team.

Aligning your sales plan with a whole other department may sound over-the-top, but hear me out: sales teams depend on marketing teams to deliver leads. Even when you’re prospecting, marketing has likely identified the types of companies — and the best job titles — you should use for outreach.

When those leads get to your desk, it’s time to sell to them in a way that continues the nurturing process that marketing started. Say the lead was acquired when they downloaded an ebook on how to improve their productivity. When that lead gets assigned to you, propose your company’s product as a solution. Don’t try to sell it as if you don’t know the person and why they’re there.

It’s helpful to have a CRM that keeps track of your leads’ marketing-related activity. That way, you know which pages they’ve visited, what they’ve downloaded, and whether they’ve reached out to your company before. When carrying out your sales strategy, do so in a way that can fulfill the promises extended by marketing. Take a look at the content on your website, your company’s slogan, and your buyer personas . Use this information to create the perfect pitch.

After, connect with the marketing team to let them know whether that was a good lead or whether the buyer personas and the content on the website need adjustment. If your team does not meet regularly with marketing, bring the issue to your manager. Marketing and sales alignment is critical for your plan’s success.

But there are other obstacles to look out for, too — and you must have them.

7. Obstacles to Success

This is a unique addition I haven’t seen in many plans, but I think it’s an important component. This is where you lay out what could prevent you from reaching your goals and highlight areas where you might need some help. The truth is that you likely know what will get in the way of your success. So instead of using these obstacles as excuses later, point them out at the beginning.

Think carefully: What obstacles will keep you from succeeding?

Do you need new tools or different technology? More flexibility? Better internal support? Put it down in writing now. That way, when you present your plan to your manager (and I strongly encourage you to present your plan to your manager and maybe even a few peers), you give them a chance to support you.

They can either remove the obstacle or tell you it can't be removed in the short term. Either way, it’s in your best interest to declare these potential pitfalls now so that they’re not excuses down the road.

8. Personal and Professional Development

This is another important aspect of the business plan that's often overlooked. I regularly see salespeople fail because they’ve stopped learning and growing.

Many have become stale. Others are bored and ineffective from deploying the same techniques year after year. You wouldn’t go to a doctor that didn’t read medical journals and was treating patients with the same protocol he used twenty years ago, would you?

So commit to growing as a sales professional this year. What are you going to do to grow in your career?

What conferences are you going to attend? Which books are you going to read? Which sales blogs will you follow?

Now, once you have the layout for your sales business plan solidified, you must do two things:

• Get it down on paper - You’re more likely to achieve goals if you write them down. Just trust me on that.
• Get more specific - Using an actual business plan template can prompt you to think deeper about your motivation and action plan.

Below is a free business plan template you can use to get started.

Start building your business plan with this free template.

Featured Resource: Free Business Plan Template

Click Here to Download the Template

Your goal is to think like a business. I’ll teach you how to adapt each section of this general business plan to fit your role as a sales representative.

Business Plan Sections Explained

1. the business opportunity.

The business opportunity is an overview of why you’re doing what you’re doing, who you’re doing it for, and what you hope to achieve. Include your mission statement as a sales representative and why you’re working with the leads and accounts you chose.

In a typical business plan, this section is called an executive summary and highlights the most crucial information for readers. This means you can get creative and inspirational with it, summarizing the information that will motivate you most.

2. Company Description

The company description can refer to the organization(s) you sell for, or you can consider yourself the business being described. Because this is a personal document, choose the format that will most benefit you.

Keep in mind that there are a few elements to include in this section:

3. Company Purpose

This is a short description of the business, providing a high-level overview of who they are, what they offer, and who they offer it to. You might consider creating multiple purposes if you sell on behalf of more than one organization or outlining your purpose as a salesperson.

4. Mission Statement

A mission statement is a formal summary of the aims and values of an organization. If you’re making multiple company descriptions, include one for each organization. You can also include a personal mission statement for why you’ve chosen this organization and how you plan to support their success.

For example, say I’m a sales rep for an editorial company. My mission statement might be “to reach out to writers suffering from imposter syndrome and encourage them to consider editorial help so they can publish with confidence … and inspire future writers who dream of doing the same.”

5. Core Values

Use the core values for the organization(s) you work for, why you chose them, and how they will manifest in your interactions with prospects. For example, HubSpot’s values are humility, empathy, adaptability, remarkableness, and transparency.

If your organization doesn’t have clear core values defined, feel free to come up with your own that will serve as your modus operandi. Three to five values are what you want to have.

6. Product & Service Lines

This section will include:

• Product or service offerings - What are the lines you’re trying to sell, and what functionality does each have?
• Pricing model - How much does each product or service cost prospects, how much commission do you make for each sale, and what parameters do you have for discounts or special deals?

Outline this information in an easy-to-scan table.

In a typical business plan, this would manifest as an overview of the company and all the key leadership roles. However, the most relevant information could be key contacts at your company or companies you sell to, including your sales and marketing contacts (if applicable). If you’re filling out the template to create your sales plan, you’d simply include yourself.

8. Industry Analysis

In this section, you’ll take a look at the state of the industry, including your company’s competitors and your prospect’s competitors. You’ll ask:

• Is the market in growth or decline?
• Who are your competitors?
• What edge do they have over your product?
• How can you get your prospects to buy into the product you’re selling instead?

Your sales manager might already have answers for you or relay new information as it becomes available.

If you’re filling out a business plan to understand your prospects, you’ll want to answer similar questions:

• Who are their competitors?
• What challenges are they looking to solve?
• Is their industry in decline, and if so, can your product help them grow during this decline?

9. Target Market

This will manifest in your business plan as an overview or outline of whom you’re targeting, including general demographics and psychographics. You might want to include:

• Business title
• Location and language
• Pains or problems they're looking to solve

Consider consolidating this information and creating dedicated buyer personas .

10. Buyer Personas

Buyer personas are fictional representations of individuals within your target market. The best practice is to create a buyer persona for each “type” of customer you serve. You can do so using HubSpot’s Make My Persona tool and exporting the information into your business plan.

If you’re filling out the template for a prospect, come up with a buyer persona for the target audience they serve.

11. Location Analysis

Where is the geographic location of your target market? Explain why you’ve chosen the location and the benefits of it. Do the same for your prospects and customers if you’re using the template for them.

Here’s a template you can use:

[Organization name] serves [Location] because [reason]. We found that one of the key drivers of a successful acquisition is [key element], which means our target buyers tend to be in [more specific location descriptor]. We plan to tap into this market by [method].

This might manifest as something like:

“Editorial Company serves authors throughout the United States because editorial work can be done online with virtual meetings and file sharing. We found that one of the key drivers of a successful acquisition is participation in online writing groups, which means our target buyers tend to be active in social media circles. We plan to tap into this market with inbound marketing.”

12. Implementation Timeline

In this section, a business typically specifies how long it will take for its operation to be up and running. They take logistics, partnerships, and other operational elements into account. For your sales plan, you might specify an implementation timeline for various checkpoints, including software adoption, sales-marketing meetings, and more.

Say you told your sales manager you need sales software to keep track of the KPIs you identified earlier. You should take into account the time it will take for that CRM to be purchased and distributed to your team.

If you’re filling out the template to understand a prospect, consider laying out a timeline that specifies when they’ll buy the product, when you’re to follow up with them, and so on.

13. Marketing Plan

If your organization is an inbound sales organization with a marketing department, you might include your marketing and sales service-level agreement (SLA) in this section.

On the other hand, if you’re responsible for cold outreach and prospecting, this section might be helpful to complete on your own. The elements you’ll need to consider are:

Positioning Strategy

• How is this product or service unique and unbeatable compared to its competitors?
• Why are potential buyers going to be interested in the product or service?
• How will you address the buyer persona’s biggest challenges and goals?

Acquisition Channels

• What are your main lead acquisition channels (e.g., search engine marketing, event marketing, blogging, paid advertising, etc.)?
• What do you plan to prioritize this year for lead acquisition?

Tools and Technology

• What tools or systems are you equipped with (e.g., CMS , marketing automation software , etc.)?

14. Financial Considerations and Funding Required

This section is likely more suited for sales reps who are commission-only. You’ll want to consider how much financial collateral will be your responsibility as you sell for the organization. You’ll want to outline:

• Startup costs
• Sales forecasts
• When you'll break even
• Profit and loss projections

These things can be estimated and calculated in Excel and then imported into the template. There’s also a section on the funding required, but you won’t need to fill it out as an individual sales representative. And since your prospects have already secured funding or are established firms, you won’t need to fill this out to understand their business.

Now, finally, we’ve reached the sales plan. This will be done in a separate worksheet — a Google Doc or Word document that you can continue to edit as you evolve in your sales role. You will likely be able to draw on your experience to outline the following:

Sales Methodology

• How will you reach and engage with new leads?
• Are you pursuing an inbound or outbound sales strategy?
• Why does your prospecting strategy make sense for your business?

Sales Organization Structure

• Who do you report to within the organization?
• Is there a marketing department and existing SLA between the departments?
• How are leads qualified?

Sales Channels

• What are your main customer acquisition channels (e.g., online purchasing, through a rep, on location, via email, etc.)?
• What tools or systems are you equipped with (e.g., CMS, live chat , etc.)?

We've covered the different parts of a sales reps' business plan, but what does one of these plans actually look like? Here are five amazing examples of individual business plans for sales reps.

Individual Business Plan Examples for Sales Reps

1. individual development plan.

Image Source

An individual development plan (IDP) is a document that you would make to identify your goals and objectives to your employer. After identifying your goals, ensure that your objectives follow the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goal framework. Lastly, for each action, assign a target date. While it does not need to be a specific day of the year, set your timeline by quarters of the year — as seen in the above example.

In addition to the long-term and short-term goals that the above example from Simplicable demonstrates, the resources required section is another useful component of the individual development plan. It directly informs your employer that you require support to achieve the goals and objectives that will ultimately benefit the entire company.

2. Medical Sales Business Plan

Automotive sales business plans are slightly more challenging than other business plans because there are a lot of factors to consider. When building your plan, you need to start with an analysis. It includes an analysis of your company, industry, customers, and competitors.

Once you have included in-depth analysis, focus on demonstrating your ideas with the four Ps of marketing . The four Ps of marketing are product, price, place, and promotion.

First, outline your focus products. Second, discuss price. You can include current pricing and any proposed changes. Further analysis would include how these prices stack up against competitors and how they affect your customers.

Third, concentrate on your location. This information should detail how your location either adds or decreases traffic and propose solutions for the latter. Lastly, recommend promotions. In the automotive industry, customers are always looking for the best deal.

You also have to be very visible with your marketing. Possibly one of the most important sections of your automotive sales business template, include a detailed course of action for promotional ideas and plans.

4. Territory Business Plan

A territory business plan should cover your sales territory. Historically, sales territory is the division of geographical regions for assignments to sales representatives. These representatives are responsible for all customers or clients within that area. This template from Slide Team is for convenience stores, but it can be adapted to suit your business type.

Now, industry, sales potential, and customer type affect territory business planning. An example of customer type is focusing your territory planning on individuals with the same median income. Instead of using geography, this alternative can lead to more strategic success.

When creating a territory business plan, you want to start by analyzing your business goals and objectives. As you build your plan, include an analysis of your prospects and a SWOT analysis . It’s a planning technique that identifies strengths, weaknesses, opportunities, and threats. This information will allow you to propose strategies for sales territories and devise an action plan.

5. Quarterly Business Plan

Creating a business plan for an entire year can be too complex. By separating the year into quarters, you can make your business strategy more actionable. Quarterly business planning is when you set goals and objectives and measure performance after each quarter. Typically, the year segments into Quarter 1 (January 1 to March 31), Quarter 2 (April 1 to June 30), Quarter 3 (July 1 to September 30), and Quarter 4 (October 1 to December 31).

Quarterly business planning focuses on short-term goals that ultimately help fulfill any long-term goals. Your quarterly business plan should include your focus areas, metrics for determining success, and your action plan.

Crush Your Sales Goals with a Business and Sales Plan

With the plan I’ve shared, you'll be prepared to take on any goal or challenge in your career. Consider it a gift to yourself that keeps on giving. Use your plan like a living document, review it weekly, and make tweaks as necessary along the way. Let it dictate what makes it onto your calendar. At year-end, you will be amazed at what you accomplished and thankful you invested the time to do this now.

Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness.

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Regional Manager Sales Job Description

Regional manager sales duties & responsibilities.

To write an effective regional manager sales job description, begin by listing detailed duties, responsibilities and expectations. We have included regional manager sales job description templates that you can modify and use.

Sample responsibilities for this position include:

Regional Manager Sales Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Regional Manager Sales

List any licenses or certifications required by the position: MBA, DMC, CTS, RKAM, A&P, AES, BCA, PMEL, ASCP, SBB

Education for Regional Manager Sales

Typically a job would require a certain level of education.

Employers hiring for the regional manager sales job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Engineering, Marketing, Technical, Science, Education, Management, MBA, Business/Administration, Finance

Skills for Regional Manager Sales

Desired skills for regional manager sales include:

Desired experience for regional manager sales includes:

Regional Manager Sales Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Accountable for managing DSRs assigned to him/her including selecting, hiring, onboarding, training, monitoring sales activity/sales reporting, and coaching sales performance
• Partner with Senior Sales Management and St
• Work with the service organization to communicate initiatives, implement new business sold and be accountable for continuing clear and open communication to ensure quality service to our customers
• Establish and track sales activity goals and objectives for individual DSR’s based on their annual sales goals and experience
• Utilizes excellent product competitor and customer knowledge to act as a consultant for high-level customer contacts regarding customer's present and future needs
• May input quotations, enter and manage order
• Maintains customer information and reports through CRM
• Serves as a resource and/or liaison to provide technical information to internal and external groups
• Conducts technical training, product presentations, and provides technical assistance as necessary
• Lead and support a team of Business Development and Account Managers
• Highly results-oriented with a strong performance, cost management and top and bottom line orientation
• Outstanding track record of exceeding planned targets
• The candidate will know the marine & energy markets and the customers the key issues affecting the markets
• They will also have demonstrable experience in working with these markets so that they understand the decision making process and the complex nature of the major projects
• Experience with Engineering and Procurement Contractors, integrators and shipyards, and a proven track record in their activities from front end design to project execution will be a major part of this role
• It is a requirement that the person holding this position will be technically competent within the hazardous area and a marine environment, understanding certification and legislation issues in and around that area
• Direct customer executive engagement
• Forecast top line results in SFDC while also managing expenses to exceed region profit targets
• Responsible for an annual booking/gross-profit and net contribution quota with significant growth year over year
• 5+ years' selling in the Ag crop inputs industry
• Vast geographic selling experience
• Retail sales experience in Ag fertility, fungicidal or biological sales
• Retail facility management experience
• Broad portfolio selling experience
• MBA in an Ag Science or related field
• 5+ years' selling in the Ag crop inputs or fertilizer industry
• Bachelor’s or Associates Degree in Business or related field
• 2+ years of successful experience in Equipment Care sales
• Strong leadership tendencies
• 3 – 5 years experience in a sales role with leadership attributes
• Comfortable managing under pressure and ability to successfully multitask and prioritize
• Passion to win and motivate a diverse team
• In conjunction with Technical Support, prepare proposals and presentations aligned with customer needs
• Achievement of the Annual Sales Target for the Sandoz Retail portfolio in the Region 
• Management of the Annual Regional Total Function Cost expenditure level with budgeted parameters 
• Leadership, coaching, & professional development of all Pharmacy Business Consultants in the Region, inclusive of monthly in field coaching days with all Pharmacy Business Consultants part of the team 
• Appraise the activities of the regional team according to overall strategy and monthly Key Performance Indicators (KPI’s) 
• Ensure all Regional KPI’s are met & issues promptly addressed through monitoring the performance and efficiency 
• Achievement of in field KPI’s (call rates, coverage, frequency, substitution training) 
• Ensure full utilisation of all sales tools for all direct reports (Navigator, Cube, Dispense Intelligence, Ranging tools) and provide the necessary training where required
• Enforce Customer compliance as per Sandoz Terms & Conditions (as per Contracts) Diversity and Inclusion
• Develop, retain and attract key talent
• The performance and development of the Area Sales Teams
• Increasing market share in existing markets and maximise new business development opportunities
• Ensuring expense budgets are monitored and kept within target
• Creating & maintaining key area sales relationships
• The successful candidates will be based in the South of the UK, and will be expected to develop business with a range of customers in locations spanning from Kent to Mid-Wales
• Experience selling technology and service solutions with Email Service Providers, related ecommerce platforms and their System Integrators, CRM, SMS Marketing, Search Ad Management, or Web Analytics is relevant – particularly in a retail context
• Coaching the Account Managers within your team, ensuring your overall team OP is met and growth objectives achieved for your region, including driving quarterly forecast accuracy in-line with OP expectations
• Support and/or lead P&L Must-Win deals, Multi-Modality or strategic deals, along with the relevant Modality Managers and following the Large Deal Process
• Drive effective and efficient account planning processes to ensure optimal account coverage and realisation of account strategy
• As a member of the Imaging Leadership team ensure seamless teamwork with Service and other channels to provide total customer satisfaction and realise growth objectives
• Regularly track progress on the sales activities/targets execute the initiatives/actions as established with Sales Management
• Plan regular visits to distribution and assigned OEMs in the territory to maintain current business
• Develop sales plans and profitability targets with Sales Management
• Execute the business strategies for assigned territories
• Work closely with the commercial & technical support departments to provide best customer proposals
• Provide input to the BA pricing team on acceptable price levels to ensure profitability
• Ability to identify key large scale projects across these states Centre and decide the plan to focus to grow the business 20% YoY with a strategic go to market plan
• Business Knowledge/Intelligence
• Strategic Staffing
• A minimum of five years of sales experience, preferably in the data storage/software industry, is required
• Consultative or solutions selling approach is a must
• Demonstrated knowledge of negotiation tactics and persuasive techniques
• Understand key drivers within vertical markets
• Manage profitability and operating expenses within budget for branch
• Ensure monthly expectations in revenue, gross margin, and documented sales activities are met
• Provide accurate forecasting of projected sales in a timely manner
• Responsible for identifying, recruiting, interviewing and hiring potential sales candidates as needed
• Establish and maintain close contact with customers and prospects in assigned geography
• Uphold and implement company core values and ethics
• Develops presentations to target top-producing agents and secure commitments
• Responsible for training presentations, sales meetings, lunch & learns, realtor board events, open houses, and similar events
• Maintains marketing concessions and monitors their use
• Business Undergraduate Degree or College Business Diploma
• Proven Success in a Leadership or Sales Position within a Canadian Mutual Fund Company
• IFIC and Canadian Securities Course (or higher level of achievement)
• Formal Sales Training - in professional sales environment
• Strong market and industry knowledge, particularly Menards and/or other similar DIY “Big Box” sales organizations
• 3+ years business to business sales experience in the payroll outsourcing or PEO industry

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9 Stunning Sales Business Plan Templates to Close Deals

Written by: Orana Velarde

When sales and marketing teams work together, amazing things can happen for a business. Take, for example, the creation of an integral sales business plan that covers not only the goals the team aspires to but also all the data to support the actions, timelines, roadmaps and org charts.

Your business plan for sales and marketing activities is the guideline by which both teams undertake their tasks, aiming for a common goal. Creating a sales business plan collaboratively can help the teams see the big picture faster and be ready for any eventuality along the way.

In this guide, we will share nine business plan templates to help you build the perfect plan for your teams to work with. Share it digitally with your sales and marketing teams; they will be more productive and close more deals.

Let’s dive in.

Table of Contents

What is a sales business plan, what is the sales business planning process, what goes in a sales business plan template, 9 business sales plan templates, sales plan faqs.

• A sales business plan is a document that outlines the goals, strategies and tactics of a company’s sales department, including current state and future plans.
• The sales business planning process includes figuring out the scope, organizing the team and assigning roles, collecting critical information in a centralized location, setting up branded templates, customizing the templates and collaborating with the team to finalize the document.
• The five different types of strategic sales planning are goal-oriented planning, account-based planning, product planning, relationship planning and sales process planning.
• Explore the nine templates provided according to sales business plan examples and choose the one that matches your sales goals.
• Sign up for Visme to create your sales business plans and all your sales and marketing collateral without needing any design skills.

A sales business plan—sales plan for short—is a document or presentation that defines the strategies your team will undertake to close deals, retain clients and bring in new leads. With a business plan , sales are contrastingly better overall.

Each section defines the steps toward hitting milestones and achieving goals. It lays a forecast for all activities that have to do with selling and hitting sales targets. The team members who benefit the most from a sales business plan are the sales reps and marketing strategists. It gives them all a vision of the big picture, a mission to aim for and a roadmap to achieving the goal.

Overall, a well-crafted sales business plan is crucial for optimizing the sales cycle and achieving success in the competitive world of sales.

To create a business plan for sales activities, follow an industry-standard format and add your team's unique content plus the company’s branded elements. Build a sales action plan based on your strategies and goals, backed up by your chosen sales plan template .

Here’s the path to take:

1. Figure out the scope

First, you need to know the scope of possibilities for the sales business plan you’re working on.

To figure this out, you need to answer these questions:

• What do you intend to cover in your sales plan?
• What aspects of the business will the sales plan cover?
• How far can this plan take you?
• Will it span weeks, months, a quarter, or an entire year?
• How many people will need to work together from how many teams?

This is the perfect opportunity to use mind maps . Visualizing your scope with mind maps makes it easy for you to organize the information and communicate it with everyone. And if you want to gather ideas from your sales team, brainstorming is the way to go.

Read this article to learn how to maximize your brainstorming meetings using online whiteboards.

Brainstorm the sales plan with your team using Visme’s infinite whiteboard . Our infinite whiteboard supports real-time collaboration and has more than enough space for you to lay out all the information.

Once you’ve mapped out your scope, create an outline for the overall plan. The outline will be the foundation for the pages and sections in your sales business plan. The next section, “What goes in a business plan” includes a list of essential sections that will help create a business plan for sales.

2. Organize the team and roles within the team

Part of the planning includes organizing a group of people who will work together to meet the goals laid out in the plan. Create a branded org chart visualizing team roles and responsibilities. Include this chart on a page in your sales plan; make it part of the process.

Using hotspots and hyperlinks, connect each team member's photo to their task list on monday.com or your favorite productivity platform.

Do you need more people to achieve the goals you’re pitching? Use this template to assign roles and tasks to team members.

3. Collect all information, analysis and data in one digital location.

No plan gets anywhere without data. Research, analysis, and investigation are your best friends at this point. Collect all the data you need and organize it in an accessible way. This will help immensely when building the sales plan .

Gather raw data about your current sales activities and performance, competitors, user persona, target market, industry analysis and more. Keep all visual documentation and relevant research samples inside a folder in your Visme workspace and name it accordingly.

Give access to those folders only to people involved in the project. The permission settings are in the brand controls for your workspace.

When you take advantage of the workspace organization features in your Visme account, you can plan your team's activity productively.

4. Set up a branded template

Are you regularly creating the same document more than once to share with different people? Branded templates are your secret weapon for any visual asset creation task. It saves time and serves as the guideline for all future versions of that document.

Applying your brand to industry templates is simple. First, pick one of our professionally designed templates, and then use our intuitive editor to change the color scheme, fonts and other design elements. You can also create a master layout to control fonts and logo placements.

Better yet, try Visme's Brand Wizard feature . Input your website URL and follow the steps. In the end, you’ll have a full set of templates with your brand colors and fonts.

5. Create each page in the document/slide in the deck

Transfer content from the outline to the document, section by section. Analyze and customize the visualization of each slide or page so it's optimized for the story you will tell. Yes, even sales plans can use storytelling techniques to be functional and effective. It’s the single most important communication tool in your arsenal.

Customize the sections, pages and slides with all the design elements available inside your Visme editor. Tap into all the interactive features to create an interactive sales business plan experience or make your digital PDF more engaging.

Take note of all the pages and slides as you create them to help you build the "table of contents" page. Use hyperlinking to let readers navigate the sales business plan however they wish.

6. Collaborate with the team

Involve the teams from the start. Task them with providing information or creating sections of the plan that pertain to their sector. Create the pages together, tag team members and leave comments to share information.

Ask managers for feedback through the Visme workspace; send them a live link to the project where they can leave notes and comments for edits.

Use a template to create an org chart that explains and details everyone’s role in the plan moving forward. When you make the process, plan and action collaborative, the team culture is strengthened. It’s a win-win in all directions.

7. Finalize and Share Your Plan

Take care of the last edits and proofread all the content. Double-check all image permissions and finalize all the layouts. Now that all the slides or pages are ready, it’s time to share and present the finished project. Use Presenter Studio to add a personalized message to the sales plan presentation, which is ideal for remote teams.

How do you wish to share the sales business plan with your team?

If there's any degree of interactivity in your plan, digital is the way to go. In the settings tab, publish your Visme project to the web and generate a live link to share with anyone you wish.

Download or share your sales business presentation as a video, a flip book, an interactive PDF or an interactive digital experience. All of these and more are possible with Visme.

There are templates, and then there are branded templates. A regular template has a color palette chosen by our designers for anyone to use. A branded template has all your company colors and fonts ready to fill up with content and finalize.

Here's a comprehensive list of the actual slides or pages in a sales business plan template. These apply to the document or presentation format of a top-down sales business plan.

Made with Visme Infographic Maker

 Start with the stunning cover page, then follow up with an interactive table of contents and other pages such as:

• Executive summary. Summarize your company goals, sales objectives, revenue targets, and top-level strategies. This lays the foundation for the rest of your document.
• Business goals (SMART goals & KPIs). Provide clear goals that you'll use to guide your sales plan activities and resources. 
• Current sales performance.  Use data visualization to present an overview of your current sales performance. 
• Industry and market overview.  Provide actionable insights on data or trends to support your sales plan.
• Description of sales strategies and tactics.  Break down the sales techniques that will be used to execute your plan.
• Customer segments.  Define your customer persona , target audience or segmentation, answering the question, "Who do you plan to sell to."
• SWOT Analysis.  Take a look at your sales team or brand's strengths, weaknesses, opportunities and potential threats. 
• Resources and team capabilities. Using the organizational chart , visualize the team roles and list resources to accomplish your goal.
• Timeframe for execution.  Provide an estimated timeframe you'll need to execute your sales plan. 
• Budget.  State how much you plan to spend or need to accommodate your sales plan's resources.  

Here’s the collection of sales business plan examples you’ve been looking for. They are available in different selling styles, covering an array of industries. Simply add your brand content with elements of storytelling to make it unforgettable.

If time is running out or you need a speedy start for your sales business plan, Visme's AI business plan generator can get it done in just a few minutes.

These business sales plans are a great starting point for sales managers looking for more templates to use with their team.

1. New Product Sales Plan

Plan the sales strategy for a new product with a new product sales plan template. Put together a strategy to promote the new product to existing clients and new prospects. Look at the data from previous campaigns and use it as the foundation for future product launches and sales plans.

The document-style sales business plan template below has all the pages you need to share information about the products, the goals, the KPIs to follow and the team in charge of getting it done. Finally, there are data pages for the budget and market analysis.

2. SaaS Sales Plan

SaaS companies need effective sales plans to grow their client base and increase quarterly revenue. A comprehensive sales plan for a SaaS company needs specific sections for each item and clear strategies for reaching team goals. Link to the materials the sales team will use, like sales playbooks and surveys .

This sales plan sample template, designed especially for SaaS companies, concentrates on the strengths, opportunities and unique selling points. The color blocks and data widgets offer a quick overview of the foundation, goals and team in charge of taking care of it.

Beyond creating a sales plan, you want to visualize your sales pipeline to see where your sales prospects are in the purchasing process.

3. 30-60-90-day Sales Plan

Maximize the efficiency of your sales team by utilizing this comprehensive sales action plan template. This 30 60 90 day sales plan example template is based on the idea of time. The strategies in the plan are laid out in three sections of one month each. Roadmaps have a timeframe, and there are three sets of goals. The purpose is to integrate new technology better or train a new sales rep into the team.

Get the most from your 30-60-90 sales business plan with the template below. Each page concentrates on the dedicated time period, explaining everything expected from the employee or the team.

4. Territory Sales Plan

Territory sales business plans are based on a specific geolocation or localization where the sales will occur. You need this type of sales plan if your company has client bases in different areas of the country or world. Culturally, each location can have different approaches and sales tactics. Use the dynamic fields feature to reuse territory sales presentations and easily change the location information.

Across nine pages in a purple color scheme, this territory sales plan is ready for your team’s detailed strategic planning. Create a document per location, or use interactivity to create hotspots that change the data or information according to the reader’s choice.

5. Business Development Sales Plan

Strategic business development can mean increasing client reach, improving business partnerships and many other business activities that increase revenue. Using this business development sales plan, your team can strategize different approaches to achieve positive goals.

In the business development sales plan template below, you’ll find all the graphic organizers to help your team see the big picture across different factors. Create timelines , Gantt charts and roadmaps to organize tasks and measure goals.

6. Market Expansion Sales Plan

Expanding the market is a large part of many sales strategies. And it also needs a solid sales business plan for the team and higher-ups to know what they can expect. To expand your target market efficiently, you’ll need to do a lot of research. All the data you collect goes on the pages of the market expansion sales plan in attractive data visualizations and infographic layouts.

Get inspired to set bold market expansion goals with this colorful and clean-cut template design. Each page has a specific function and purpose, and charts and data visualizations grace the pages without visual obstacles. This template is great for fast and easy information sharing.

7. Revenue-based Sales Plan

The name of this sales plan says it all. The entirety of this plan stems from revenue-how much there is, how much the company wants, and how to get it. These are ideal for sales teams that separate the big picture into actionable parts.

With the template below, your team can create an actionable sales plan that moves the needle forward. The angled leading lines on each page take the reader on a visual journey across goals and timelines to success. Part of the plan is to inspire the team members and stakeholders to believe in the process and work together.

8. Real Estate Sales Plan

In real estate, you’ll have to plan strategies for your agents and teams to follow together. Real estate agents must work with the marketing team to be on the same page about messaging, strategies and goals. With a sales plan, you can put it all together into one.

In this template, all the marketing, prospecting, and target market calculations work together to improve your sales strategies. Strategic planning can improve revenue for the agency, the agents, and the homeowners.

9. Sales Training Plan

New sales reps perform better when their onboarding and training are inspiring and motivating. Use this template to plan your training and onboarding strategies and create a better company culture. Instruct new hires in the systems and explain timelines of expected performance during the probation and orientation phase.

The choice of color palette and design elements is important for telling the story of your sales training plan. Cover both high and low levels of the sales process by training efficiently. Plan how to train and get results.

After personalizing your preferred sales business plan template, the next step is to download and share it with your team and stakeholders.

With Visme, you have complete freedom over how you use your documents. You can download the design in various formats, such as PDF, JPG, PNG, and HTML5, or share it online via email or a shareable link.

You can even publish your content anywhere on the internet by generating a snippet of code from the Visme app.

One of our satisfied customers, Sean, a Web Designer & Digital Marketing Specialist, has shared their positive experience with Visme's templates and sharing options.

Web Designer & Digital Marketing Specialist

Q. What Are the Different Types of Strategic Sales Planning?

As a sales leader, it is crucial to avoid poor planning, as it can result in missing up to 10% of annual sales opportunities . Your responsibility is to ensure that your company does not experience this setback.

To help you avoid this pitfall, here are five distinct approaches, each with its own unique flair.

1. Goal-Oriented Planning: This approach begins with setting ambitious yet achievable revenue targets, followed by reverse-engineering your sales process to identify the key performance indicators (KPIs) necessary to reach those targets. Sales activities are then meticulously aligned with the overarching goals to create a cohesive roadmap to success.

2. Account Planning: It focuses on developing a comprehensive strategy for managing individual accounts. This type of planning involves researching the account, identifying key stakeholders, and creating a plan to engage with them. Account planning benefits businesses that rely on a small number of large accounts for their revenue.

3. Product Planning: Product planning involves the development of a strategy for selling a particular product or product line. This type of planning focuses on understanding the market for the product, identifying key features and benefits, and developing a plan for promoting and selling the product.

4. Relationship Planning: Relationship selling is a long-term approach focusing on building strong customer relationships. It involves understanding the customer's needs, building trust and providing ongoing support and value. This approach requires excellent communication skills, a customer-centric mindset and a commitment to delivering exceptional service.

5. Sales Process Planning: This involves developing a comprehensive plan for managing the sales process, from lead generation to closing the sale. This type of planning involves identifying the critical steps in the sales process, developing a plan for each step, and establishing metrics to measure the effectiveness of the process.

Q. How Do I Write a Sales Business Plan?

After learning about the various types of sales planning and their advantages, as well as the components of a sales business plan, it's time to delve into the process of drafting one. Let's explore some tips for writing a successful sales business plan.

• Define Your Sales Objectives: Start by defining your sales objectives. What are your revenue goals? What products or services do you want to sell? Who is your sales ICP ? Defining these objectives will help you create a clear roadmap for achieving your sales goals.
• Conduct a Market Analysis: Conduct a market analysis to identify opportunities and threats in the marketplace. Analyze your industry, competitors, and target audience. This will help you understand how to position your product or service in the market.
• I dentify Your Unique Selling Proposition: Identify your unique selling proposition (USP)—what makes your product or service different from your competitors? What are the benefits of your product or service? Understanding your USP will help you market and sell your product or service better.
• Develop a Sales Strategy: Develop a sales strategy that aligns with your sales objectives. This should include a plan for lead generation, lead qualification and the sales process. You can revisit the types of strategic sales planning sections to choose the one that fits your sales goals. Consider the sales channels you'll use, the sales team structure and the sales tools you'll need.
• Define Sales Metrics: Define sales metrics that will help you measure your progress toward achieving your sales objectives. This could include revenue, sales growth rate, conversion rate and customer acquisition cost.
• Develop a Sales Budget: Develop a sales budget that aligns with your sales strategy and objectives. This should include expenses related to lead generation, sales team compensation, sales tools, and marketing.
• Review and Refine: Review and refine your sales business plan regularly. This will help you stay on track toward achieving your sales goals and make adjustments as needed.

Additionally, you can read this article on creating a strategic sales plan to get more help writing your own sales business plan.

Create Your Sales Business Plan With Visme

Jumping right into a project isn’t always the best idea; you won’t be prepared for the obstacles and hurdles. Every layer of your sales stack should be potentially planned and brainstormed for optimal results.

This is where sales business plans come into play. With well-designed and personalized plans, you create meaningful connections with prospects, turning them into loyal clients.

Create an interactive sales business plan to engage your team in a shared journey toward a common goal. Designate roles and link them together in the sales plan and your productivity platform so everyone is always on track.

Visme has plenty of features to help you and your team close deal after deal. Not only can you create a sales business plan collaboratively, but you can also brainstorm, create other content, share it online, track performance and keep all assets organized within your workspace. Make your team more efficient at creating visual content at every level of your organization using our third-party integrations .

Ready to up your company's sales game and close more deals? Book a demo or sign up today to see how we can help your sales team succeed.

Easily put together winning sales business plans in Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

Sales Managers: How To Build A Sales Plan

Nov 13, 2023 | Business Growth , Sales Strategy , Sales Training

A well-crafted sales plan highlights the importance of defining key goals, selecting target verticals, and identifying strategic accounts. This article shares insights to guide sales managers and sales professionals in leveraging intelligence, creating decision-maker personas, and building partnerships, while also emphasizing the significance of a personalized marketing plan to enhance their brand and drive long-term success.

When I think of a day in the life of a top sales manager , there’s a common theme. They invest their time in the right sales activities for their team. This focus becomes even more important, because many times they are balancing business development and sales management along with client delivery.

How can you know what steps will move you forward faster, help you build strategic relationships , and accelerate sales results? Having the right sales plan will help you get there.

Key Goals and Milestones to Include in a Sales Plan

The first step I always advise during sales consulting on sales plans is to start by developing a list of your key business goals and milestones. Some specific categories can help keep you focused on what you want to accomplish this year and beyond, including:

• New Client Growth
• Current Client Growth
• Game Changer Goal

Think about what you want your team to accomplish for the year and write it down in three or four sentences. What does your book of business or territory look like at the end of the year? What are a few of the things that you want to accomplish? What are your revenue goals in these key verticals, service lines, and product categories?

Lastly, what’s your game changer goal that stretches you, one that can make a huge difference in your sales team’s success this year? Putting all this on paper will provide the strategic snapshot of what you want your book of business or territory to look like at year end.

Select Verticals to Target

Selecting focus verticals can help accelerate revenue growth. Think of it as selecting a major and then some minors. Verticalization offers significant benefits, even if you have a predefined territory, a predefined book of business, or a predefined service line.

The requirements of business development and client service can be better balanced, especially for those of us that are selling or developing business as we’re doing delivery, if we can hone in on a major and a minor vertical. Just getting traction in one vertical could be your runway to spin off into other verticals if you choose.

Some questions sales managers need to ask themselves when targeting verticals:

• (Example: healthcare may be your major; home health or nursing facilities may be your minors.)
• In which verticals have you already established expertise?
• What verticals do you have a passion for or an interest in going deeper into?
• What verticals will have the greatest opportunities over the next 1 – 3 years?

Identify Target Accounts

What are the top 20 accounts or clients per vertical that you want to build relationships in? Ideally, this is also tracked in your CRM.

Target accounts per major and minor.

Using myself as an example, professional services is my major, and I have three minors– public accounting, insurance, and technology.

Intelligence Verticals

Intelligence is the deep information that we gather through research on our top prospects and clients, and also within our verticals.

• Leadership Vision
• Key Initiatives
• Fiscal Year Goals

What are the trends that will be affecting your majors and minors over the next year or the next three years that you need to pay attention to? What are some of the challenges that this vertical is going to come up against? How can you help your clients and prospects solve those problems with the services and solutions that you provide?

This list is something you can adapt at the account level to help you gather intelligence in a single place. It helps you think strategically as a sales manager and understand how you can help your sales reps move prospects business forward.

A modern seller or a modern sales manager is someone who’s recognized as a differentiator in their prospects’ or clients’ business, and the value of what they sell isn’t recognized without them as part of the equation.

You and your team’s expertise are a significant part of the sales and business development. Investing time in these questions at the vertical level and then at the account level is going to help elevate you in the eyes of your prospects or clients.

Create Decision Maker Personas

For each major and minor, you may have unique decision-maker personas. The next step in your planning process is to compile and analyze them.

• What is the decision maker measured on?
• What are the key challenges facing this decision maker?
• What is happening inside his/her firm / company?
• What will make change difficult?
• What motivates this decision maker?

Do you have captured in a single place the personas of all of your decision makers? I like to think of it as creative writing, but it is truth telling about what is on the mind of your key decision makers. It helps you envision them, empathize with them and ultimately align your expertise to the challenges they’re trying to solve.

Form Partnerships/Alliances

What are your key partnerships and key alliances that you need to build to accelerate growth in each major or minor?

These may be through industry associations, business partners, centers of influence, research organizations, and more. The key is to determine the partnerships and alliances that are the best fit for your plan. Then ascertain where you can commit to an investment, whether that investment is financial or time or a combination of both.

Personal High-level Marketing Plan

Your firm or company may have a marketing strategy, but do you have a sales manager strategy that goes along with it? In my book, The Modern Seller , I talk quite a bit about ambassadors . One of the things that make ambassadors stand out is building longer term loyalty and lifetime value.

To be able to rise above and have a personal brand that’s unique. Having your own personal leadership brand can tie to your verticals and help elevate how well known you are in the marketplace.

What I have here are key areas for you to consider in your personal marketing plan. Choose the ones that align best with your natural skills.

• Social Media
• Events/Forums
• Thought Leadership Content
• Website Blogging & Guest Blogging
• Guest Podcasting

For a deeper dive on how to build your sales manager plan, watch my webinar with The Sales Experts Channel . It’s available on demand.

Create Stronger Sales Plans

Don’t let your competition get an advantage. My sales consulting and sales advisory programs can help. If you want to know how to create a sales plan that truly ignites sales, let’s talk.  Contact me to schedule time for a discovery conversation.

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• Business Growth
• Guest Posts/In the News
• Personal Growth
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• Sales Strategy
• Sales Training
• Team & Awards
• The Modern Seller Show
• The Sales Experts Channel

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Business Plan of a Hotel Management In Saint Petersburg Template

Download this Business Plan of a Hotel Management In Saint Petersburg Template Design in Word, Google Docs, PDF Format. Easily Editable, Printable, Downloadable.

Introducing the Business Plan of Hotel Management in Saint Petersburg Template, crafted specifically for managing hotel enterprises. This professional guide features purpose-driven content, fully editable to align with your goals. Downloadable in any file format and easily printable, it's the essential tool for your hotel management success in the vibrant city.  

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