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How to Write an Effective Persuasive Speech Outline: 5 Key Elements

• The Speaker Lab
• April 14, 2024

Table of Contents

If you’re a speaker, you are probably well familiar with the path from initial speech drafts to the day you actually present. By its nature, speech delivery is a journey filled with obstacles, yet it’s simultaneously an adventure in persuasion. With a well-crafted persuasive speech outline , you can do more than just present facts and figures to your audience. You can weave them into a narrative that captivates, convinces, and converts.

A meticulously planned persuasive speech outline isn’t just helpful; it’s essential. Crafting this blueprint carefully lets you deliver your message more effectively, making sure each point lands with the impact you’re aiming for. To help you achieve this impact, we have some tips and tricks for you to try.

Writing an Effective Persuasive Speech Outline

When we talk about persuasive speeches , we’re diving into the art of convincing others to see things from a certain point of view. Your speech is your one shot to grab attention, build your case, and inspire action. Your secret weapon for achieving this is your speech outline. In your speech outline, you want to touch on several key elements.

• Pick your fight: Start by zeroing in on what you really want to change or influence with this speech.
• Support your claim with evidence: Identify those key points that back up your stance to appeal to your audience’s rational side .
• The emotional hook: Weave in stories or facts that hit home emotionally .
• Avoid the kitchen sink approach: Don’t throw everything at them hoping something sticks. Be selective and strategic with the info you share.
• Nail that closer: Your conclusion isn’t just goodbye; it’s where you charge your audience with a call to action.

These elements form the backbone of your persuasive speech. By including these in your talk’s outline, you can’t go wrong.

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Establishing Your Main Objective and Structuring Your Points

Now that you have a general idea of what goes into a persuasive speech outline, let’s break a couple of these pieces down and look at them a little more closely.

Identifying the Purpose of Your Persuasive Speech

When writing your speech, you first need to nail down why you’re doing this in the first place. In other words, identify your main objective. After all, choosing to speak up isn’t merely about the desire to express oneself; it’s deeply rooted in understanding the effect you hope your discourse will unleash. Do you hope to sway opinions towards the belief that animal experimentation is a relic of the past? Or perhaps persuade them that social media does more good than harm? Whatever your cause, identifying your main objective will help keep you on track and avoid rambling.

Organizing Key Points for Maximum Impact

Once you’ve determined what you want to persuade your audience of, you can start building your argument. Specifically, you can determine your key points. Key points support your position on a topic, proving to your audience that you have actual reasons for taking your position.

To pack the most punch, arrange these key points in a logical order. Consider how you might connect your key points. Are there some that can be grouped together? The flow of your argument matters just as much as the argument itself, and a disjointed argument won’t do anyone any favors. As you organize your key points, consider these tips:

• Lead with strength, but don’t throw all your cards out at once.
• Build upon each point; important transitions between them can make or break audience engagement.
• Finish strong by tying back everything to the emotional chord you struck at the beginning.

Nailing these steps will ensure that when you speak, your message doesn’t just echo—it resonates.

Selecting Compelling Topics for Your Persuasive Speeches

Let’s face it, picking the right topic for your persuasive speech outline is half the battle. But what makes a topic not just good, but great? First off, it needs to spark interest, both yours and your audience’s. If you’re not fired up about it, chances are they won’t be either. Second, make sure the topic is something relevant. It should resonate with your listeners’ experiences or touch on their concerns and aspirations. Lastly, your topic has to be something you can research and back up with solid facts and expert opinions.

For ideas to get you started, check out a variety of speech topics here .

Enhancing Persuasion Through Rhetorical Appeals

The art of persuasion is something that’s been studied since ancient Greece. Back then, Greek philosopher Aristotle came up with the three rhetorical appeals . Each one described a different way of convincing your audience of your position. Together, these appeals help you form a rock-strong argument, making them worth learning.

Building Credibility with Ethos

To get people on your side, you first need to win their trust. That’s where ethos comes into play. Demonstrating to your listeners that you’re both trustworthy and deserving of their attention hinges on transparency about your qualifications, genuine self, and the wisdom gained from occasional setbacks. Letting folks know why they should listen can make all the difference.

Connecting with the Audience Through Pathos

At some point, we’ve all been moved by a story or an ad because it hit right in the feels. That sort of emotional appeal is called pathos , and it’s powerful stuff. If you want people really invested in what you’re saying, then be sure to use this appeal in your presentation. To harness the power of pathos, try telling a story , especially one your audience can relate to. The key is authenticity—sharing true experiences resonates more than anything fabricated ever could.

Strengthening Arguments with Logos

Last but not least, we have logos, our logical appeal. Oftentimes, this logical appeal entails facts and data points, which are used to back up what you’re selling, turning skeptics into believers. But just because you’re listing facts and figures doesn’t mean this part has to be boring. To keep your audience engaged, craft persuasive narratives and then ground them in robust proof. Giving your story to go with your numbers doesn’t just help keep them engaged, it also helps the information stick.

The Importance of Supporting Evidence and Counterarguments

In your persuasive speech outline, you need to note compelling evidence for each key point. In addition, you’ll want to address opposing views.

Gathering and Presenting Convincing Evidence

No matter how trustworthy you seem, or how compelling your stories are, most people need tangible proof. That’s where concrete evidence steps into the spotlight. To fortify your argument and boost its believability, sprinkle in a mix of hard data, customer stories, numerical evidence, and endorsements from authorities. To illustrate this data for your audience, you may find it helpful to create a slideshow . Supporting every assertion with research is an essential part of any persuasive speech. Without it, arguments inevitably sound flimsy and unconvincing.

Addressing Opposing Views Effectively

Although it may seem counterintuitive, address counter-arguments head-on in your persuasive speech outline. It might feel like walking into enemy territory but it actually strengthens your own argument. By acknowledging opposing views, you’re showing that not only do you know what they are, but also that they don’t scare you.

When you address these counter-arguments, demonstrate your understanding. Again, this is where your good research skills are going to come in handy. Present the facts, and ditch biased explanations. In other words, don’t mock or belittle the other side’s viewpoint or you’ll undermine your own trustworthiness. Instead, explain opposing viewpoints with neutrality.

Adopting this strategy not only neutralizes possible objections but also enhances your stance. Plus, this makes for an engaging dialogue between both sides of any debate, which keeps audience members hooked from start to finish.

In essence, tackling counter-arguments is less about winning over naysayers and more about enriching discussions around hot-button issues. At its core, persuasion isn’t just convincing folks; it’s sparking conversations worth having.

Crafting a Captivating Introduction and Conclusion

Now that you have the body of your persuasive speech outline, it’s time to talk beginning and end. To really hit your message home, you want to grab your audience’s attention at the beginning and call them to action at the end.

Creating an Engaging Hook to Capture Attention

The opening of your speech is where you need a good first impression. To hook your audience, consider starting with an intriguing question, a surprising fact, or even a short story related to your topic. Whatever route you choose, keep it interesting and concise, so that you can transition into the rest of your persuasive speech outline.

Concluding with a Strong Call to Action

Crafting strong conclusions is about leaving your readers feeling pumped and ready to jump into action. After all, if you’ve argued convincingly enough, your audience should be ready to act. To channel this energy, urge listeners towards specific actions. Here are some strategies:

• Suggest clear next steps: Don’t leave your audience hanging wondering what’s next. Give them concrete steps they can take immediately after reading.
• Create urgency: Why wait? Let folks know why now is the perfect time to act.
• Show benefits: Paint vivid pictures of how taking action will positively impact their lives or solve their problems.

With that captivating hook and a decisive call-to-action, you are one step closer to presenting an unforgettable speech.

Utilizing Monroe’s Motivated Sequence for Persuasive Structure

As you finish off your persuasive speech outline, you may be wondering how best to structure your speech. If that’s you, then Purdue University professor Alan H. Monroe has some answers. In his book “Monroe’s Principles of Speech,” the professor outlines Monroe’s Motivated Sequence, the best structure for persuasive speeches. Each step is broken down below.

Attention: Grabbing the Audience’s Focus

You’ve got something important to say. But first, you need them to listen. Start with a bang. Throwing out a shocking truth, posing a thought-provoking query, or sharing an enthralling tale could work magic in grabbing their attention. It’s all about making heads turn and ears perk up.

Need: Highlighting the Issue at Hand

Now that they’re listening, show them there’s a gaping hole in their lives that only your message can fill. Paint a vivid picture of the problem your speech addresses.

Satisfaction: Proposing a Solution

This is where you come in as the hero with a plan. Introduce your solution clearly and convincingly. How does it patch things up? Why does it outshine merely applying quick fixes to deep-rooted issues? Give your audience hope.

Visualization: Helping the Audience Visualize Benefits

Show them life on the other side of adopting your idea or product—brighter, easier, better. Use vivid imagery and relatable scenarios so they can see themselves reaping those benefits firsthand.

Action: Encouraging Audience Action

Last step: nudge them from “maybe” to “yes.” Make this part irresistible by being clear about what action they should take next—and why now’s the time to act. Whether signing up, voting, or changing behavior, make sure they know how easy taking that first step can be.

Learn more about Monroe’s Motivated Sequence here .

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Overcoming Public Speaking Fears for Effective Delivery

Let’s face it, the thought of public speaking can turn even the most confident folks into a bundle of nerves. But hey, you’ve got this. Dive into these expert strategies and you’ll find yourself delivering speeches like a seasoned orator in no time.

Techniques to Build Confidence in Public Speaking

If you’re feeling nervous on the big day, these three techniques are perfect for you. Take a look!

• Breathe: Deep breathing is your secret weapon against those pesky nerves. It tells your brain that everything is going to be okay.
• Pose like a superhero: Stand tall and strike a power pose before you go on stage. This isn’t just fun; science backs it up as a confidence booster .
• Kick perfectionism to the curb: Aim for connection with your audience, not perfection. Mistakes make you human and more relatable.

The goal here is to calm yourself enough to be able to deliver your persuasive speech outline with confidence. Even if you still feel a little nervous, you can still present an awesome speech. You just don’t want those nerves running the show.

Practicing Your Speech for Perfect Execution

If you know that you tend to get nervous when public speaking, then you don’t want to be running through you speech for the first time on the big day. Instead, practice beforehand using these techniques.

• The mirror is your friend: Practice in front of a mirror to catch any odd gestures or facial expressions.
• Vary your voice: As you deliver your speech, let your voice rise and fall to match what you’re sharing. Avoid speaking in a monotone.
• Say no to memorization: Rather than memorizing every word, learn key points by heart. You want to sound natural out there.

Remembering these steps won’t just help you tackle public speaking fear, but will also polish those all-important public speaking skills .

Once you’ve honed the skills you need to write a persuasive speech outline, the only thing left to do is to get out there and practice them. So take the rhetorical appeals—ethos, logos, and pathos—and practice weaving each element into your speech. Or take Monroe’s Motivated Sequence and work on structuring your outline accordingly.

Prepare well and when you hit the stage, you have not just a well-prepared persuasive speech outline, but also the power to alter perspectives, challenge the status quo, or even change lives.

• Last Updated: April 11, 2024

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How to Write a Persuasive Speech: Discover a Complete Guide

One of the most significant and historically impactful persuasive speech examples is the renowned 'Iron Curtain' speech delivered by Winston Churchill on March 5, 1946. In his address, Churchill coined the phrase 'Iron Curtain' to describe the division of Europe into democratic and communist blocs during the early years of the Cold War. The metaphor struck a chord with audiences worldwide, vividly illustrating the ideological and physical separation that had taken hold. Churchill's powerful rhetoric not only captured the attention of listeners but also set the stage for the intense geopolitical tensions that would shape global affairs for decades to come.

This pivotal moment in history highlights the profound influence that persuasive speeches can wield, not only in shaping public opinion but also in shaping the course of nations and the trajectory of world events. By studying and mastering the techniques of persuasive speech writing, you can unlock the ability to deliver messages that resonate deeply, sway opinions, and inspire action.

How to Write a Persuasive Speech: Short Description

In this article, we will delve deep into the realm of persuasive speechwriting, discovering the power of storytelling and using vivid anecdotes and narratives to engage your audience emotionally and make your message memorable. Additionally, our persuasive essay writer will thoroughly explore the list of topics to effectively appeal to your audience's emotions and intellect. By the end of this article, you will be equipped to deliver persuasive speeches that leave a lasting impact, empowering you to sway opinions, inspire action, and affect meaningful change.

Persuasive Speech: Definition and Its Importance in Academic Writing

In academic writing, persuasive speeches are commonly used to present a thesis statement or argue for a specific position in an essay or research paper. By mastering the art of persuasive speech, you can effectively communicate your ideas and opinions, influence others, and strengthen your academic writing skills.

One of the key aspects of a successful persuasive speech is the use of evidence. In academic writing, it is not enough to simply state your opinion or make unsupported claims. You need to provide evidence to back up your arguments and convince your audience of their validity. This can be done through the use of research studies, statistical data, expert opinions, and real-life examples. By incorporating these types of evidence into your persuasive speech, you can make your arguments more persuasive and compelling.

Another important element of persuasive speech is the use of rhetorical devices. Rhetorical devices are techniques that are used to enhance the persuasive power of a speech. They can include techniques such as repetition, analogy, metaphor, and emotional appeal. By incorporating these devices into your persuasive speech, you can captivate your audience and make your arguments more memorable and impactful.

Furthermore, persuasive speech in academic writing allows you to engage in critical thinking and analysis. When you are presenting arguments and evidence to support your thesis, you need to carefully evaluate the strengths and weaknesses of your own arguments as well as those of your opponents. This requires you to think critically and objectively, considering different perspectives and counterarguments. By engaging in this process, you can strengthen your own arguments and anticipate potential objections, making your persuasive speech more effective.

Lastly, persuasive speech in academic writing helps you develop your communication skills. The ability to effectively communicate your ideas and opinions is essential in both academic and professional settings. By practicing persuasive speech, you can improve your public speaking skills, enhance your ability to articulate your thoughts and become a more persuasive communicator overall. These skills are valuable not only in academic writing but also in your future career, as they can help you succeed in various professional contexts.

How to Write a Good Persuasive Speech with Examples

If you've ever wondered how to write a persuasive speech that truly captivates your audience, look no further! We've got you covered. With the right approach and a little preparation, you can create a powerful and memorable speech that will make a lasting impression. In the following sections, the experts from our speech writing services will walk you through the key steps to writing an awesome persuasive speech. Get ready to engage, inspire, and win over your audience like a pro!

Understand Your Audience

The first step in writing a persuasive speech is to understand your audience. It is essential to know who you are speaking to so that you can tailor your arguments and language to their interests, beliefs, and values. Consider their age, background, education level, and any other relevant factors that might influence their perspective.

By understanding your audience, you can anticipate their objections and concerns and address them in your speech. This will help you establish credibility and build a connection with your listeners. You can research their demographics and preferences to gain insights into what topics and arguments might resonate with them the most.

For example, if you are delivering a persuasive speech to a group of college students, you may want to focus on issues that are relevant to their age group, such as student debt or climate change. On the other hand, if your audience consists of professionals in a specific industry, you may want to tailor your speech to address the challenges and opportunities they face in their field.

Choose an Interesting Topic

Once you have a clear understanding of your audience, it is time to choose an interesting persuasive speech topic. Consider the current issues and debates in your field of study or industry. Choose a topic that is timely, relevant, and has multiple perspectives. This will allow you to present a well-rounded argument and engage your audience in a meaningful discussion. You can also consider incorporating personal anecdotes or experiences related to the topic to make it more relatable and compelling.

For instance, if you are passionate about environmental conservation, you may choose to deliver a persuasive speech on the importance of sustainable practices and the need for individuals to take action. You can highlight the impact of human activities on the environment and present practical solutions that your audience can implement in their daily lives.

Gather Your Evidence

In order to persuade your audience, you need to back up your arguments with solid evidence. Research informative speech topics thoroughly and gather credible sources to support your claims. Use a variety of sources, such as academic articles, books, reputable websites, and expert opinions.

Present your evidence in a clear and organized manner. Provide specific examples, statistics, and anecdotes to strengthen your persuasive arguments and make them more relatable to your audience. Remember to cite your sources appropriately to maintain the integrity of your speech. This will help establish your credibility as a speaker and enhance the persuasiveness of your arguments.

For example, if you are delivering a persuasive speech on the benefits of exercise, you can cite scientific studies that demonstrate the positive effects of regular physical activity on physical and mental health. You can also share personal stories or testimonials from individuals who have experienced the benefits of exercise firsthand.

Structure Your Persuasive Speech Outline

According to our expert writing service , a well-structured speech is crucial for keeping the audience engaged and focused. 

Start with a strong introduction that captures the attention of your listeners and clearly states your main argument or thesis statement. Use a hook, such as a compelling statistic, quote, or personal story, to grab their attention from the beginning.

In the body of your persuasive speech outline, present your arguments and evidence in a logical and coherent manner. Start with your strongest argument and gradually build up to weaker ones. Use transitional phrases to guide your audience through your speech and maintain a smooth flow of ideas. This will help your audience follow your thought process and understand the progression of your arguments.

It is important to address counterarguments and refute them convincingly. Anticipate the objections that your audience might have and provide counter-evidence to support your position. This will demonstrate that you have considered different perspectives and strengthen your credibility as a speaker. By acknowledging and addressing opposing viewpoints, you can build trust and show that you are open to a balanced discussion.

Finally, end your speech with a strong conclusion that summarizes your main points and reiterates your call to action. Leave your audience with a powerful message that will inspire them to take the desired course of action or consider your perspective. Use persuasive language and emotional appeals to leave a lasting impression on your audience.

Use Engaging Language

The language you use in your persuasive speech plays a crucial role in capturing and maintaining your audience's attention. Use clear, concise, and persuasive language that is easy to understand. Avoid jargon or overly complex terms that might confuse or alienate your listeners.

Employ rhetorical devices, such as metaphors, similes, and analogies, to make your arguments more vivid and memorable. Use rhetorical questions to create intrigue and encourage critical thinking. Vary your sentence structure and rhythm to create a sense of flow and avoid monotony. This will help keep your audience engaged and interested throughout your speech.

For instance, if you are delivering a persuasive speech on the importance of voting, you can use metaphors like 'voting is the fuel that powers a democracy' to create a powerful visual image in the minds of your audience. You can also use rhetorical questions like 'What kind of future do we want to create for ourselves and future generations?' to provoke thought and stimulate reflection.

Practice Your Speech

Practice makes perfect, and delivering a persuasive speech is no exception. Rehearse your speech multiple times to familiarize yourself with the content and refine your delivery. Pay attention to your body language, voice modulation, and gestures. A confident and engaging delivery can greatly enhance the impact of your speech.

Consider recording yourself or practicing in front of a mirror to identify areas where you can improve. If you find yourself struggling or in need of expert assistance, don't hesitate to reach out and say, ' Write my speech for me .' Our team of skilled professionals is ready to lend a hand. Pay attention to your pacing, volume, and intonation as you rehearse. Ensure that you maintain eye contact with your audience and use appropriate gestures to emphasize your points. The more you practice, the more confident you will become, ultimately delivering your speech smoothly and effectively.

Prepare Visual Aids

Visual aids can significantly enhance the effectiveness of your persuasive speech. Use PowerPoint slides, charts, graphs, or images to illustrate your main points visually. Visual aids can help your audience better understand complex concepts and retain information.

However, it is important to use visual aids sparingly and strategically. They should complement your speech, not distract or overshadow it. Make sure your visual aids are clear, well-designed, and easy to read from a distance. Practice using them beforehand to ensure seamless integration into your speech. Visual aids can be particularly useful when presenting data or statistics, as they can make the information more accessible and memorable.

End with a Call to Action

The ultimate goal of a persuasive speech is to inspire action from your audience. End your final speech with a powerful call to action that encourages your audience to take the desired course of action. Make it clear and specific, and provide them with the necessary information or resources to act upon your message.

Reinforce the benefits or impact of taking the suggested action. Help your audience members visualize the positive outcomes or consequences of not taking action. By creating a sense of urgency and providing a clear roadmap, you can motivate your audience to act upon your persuasive speech. Encourage them to share your message with others and continue the conversation beyond the confines of your speech.

Persuasive Speech Topics and Ideas for Students

Crafting a persuasive speech offers an incredible opportunity for you to share your unique perspective, inspire change, and make a lasting impact. Whether you're passionate about social issues, education, health, ethics, or current events, we've curated a diverse range of compelling, persuasive speech topics that are sure to grab attention.

And if you prefer to have a professionally crafted paper on any of these topics, you can just pay for paper writing service, where you can receive a top-notch essay that meets the highest standards.

Social Issues

• Embracing the power of storytelling to foster empathy and understanding in schools
• Proposing a digital citizenship curriculum to combat cyberbullying and promote responsible online behavior
• Unveiling the hidden costs of gun violence and advocating for comprehensive gun safety measures
• Revolutionizing student well-being through innovative mental health initiatives and peer support networks
• Unleashing the student-led green revolution: Empowering Youth to drive sustainable change in their communities

Education and Academics

• Navigating the digital frontier: Harnessing augmented reality for immersive and interactive learning experiences
• Breaking free from the shackles of standardized testing: Exploring alternative assessment methods that value holistic growth
• Rhythm and resonance: How music education enhances cognitive abilities and nurtures emotional intelligence
• The homework dilemma: Striking a balance between academic rigor and student well-being
• Dollars and sense: Equipping students with financial literacy skills to navigate the complex world of personal finance

Health and Wellness

• Movement is medicine: Unleashing the power of physical activity to boost academic performance and well-being
• Beyond the surface: The urgent need for mental health resources and destigmatizing seeking help
• Substance abuse prevention superheroes: Empowering student advocates to combat addiction and support recovery
• Nourishing bodies, fueling minds: Exploring innovative approaches to promoting healthy eating habits in schools
• Zen zone: Integrating mindfulness practices into the school day for stress reduction and improved focus

Ethics and Morality

• Towards cruelty-free science: Exploring cutting-edge alternatives to animal testing in biomedical research
• Frankenfoods or lifesavers? Navigating the intricate landscape of genetically modified organisms (GMOs)
• The right to choose: Unraveling the complex ethical dilemmas surrounding euthanasia and assisted suicide
• Ethical consumerism: The power of conscious choices in shaping a sustainable future
• Taming the digital beast: Striking a balance between connectivity and privacy rights in the era of social media

Current Events and Politics

• Universal healthcare: A prescription for a healthier and more equitable society
• The immigration conundrum: Embracing diversity and exploring inclusive policies for stronger communities
• Democracy in the digital age: Analyzing the impact of social media algorithms on political discourse and voter behavior
• Climate change urgency: From awareness to action, mobilizing youth for sustainable solutions
• Globalization's paradox: Unveiling the winners and losers in our interconnected world

Wrapping Up

As we draw to an end, remember the power of persuasion lies not only in the words you choose but also in your ability to connect with your audience on an emotional level. So, embrace the challenge, harness your voice, and confidently step onto the stage, knowing that your persuasive speech has the potential to spark conversations, challenge perspectives, and leave an indelible mark on those who listen. Alternatively, you have the option to buy a speech from our experts! We understand the importance of your voice, and by selecting the appropriate subject matter and employing persuasive techniques, you can genuinely create an impact.

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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