good ending for a persuasive speech

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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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• How to End a Speech: What You Need for a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly, ensuring that the audience’s attention is maintained throughout.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech. It’s crucial to leave a lasting impression with a powerful conclusion.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

To ensure that your conclusion is as powerful as it can be, you must plan it word for word, including a strong closing statement.

Ask yourself,  “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action. It is also crucial to restate a key idea to reinforce your message and leave a lasting impression.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End A Speech With A Call To Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power. Reinforce your key points by summarizing the main message, ensuring it leaves a lasting impression. Closing the speech effectively can evoke emotions and make a significant impact on the audience.

Here’s a Speech Call To Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Consider ending with a thought-provoking question to challenge the audience to think differently and inspire them to take action.

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if  the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard. This repetition helps make your message memorable and ensures that your key points leave a lasting impression.

This makes it clear that you are coming to the end of your talk.

4) Close with a Story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can make your story more impactful and leave a lasting impression.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post  “8 Public Speaking Tips to Wow Your Audience.”

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

A memorable statement like this can make the humor more effective by condensing the core message into a crisp and authentic sound bite.

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make. Here are some practical tips for selecting and delivering a poem: choose a poem that resonates with your message, practice your delivery to ensure it flows naturally, and use appropriate pauses to emphasize key lines.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem,  “Don’t Quit,”  or  “Carry On!”  by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration for A Lasting Impression

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is, and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of  my favorite inspirational quotes  that can be tied into most speeches.  You can also  read this collection of leadership quotes  for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote, or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

• You have to slow down and add emotion and drama to your words.
• Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
• Pick up the tempo occasionally as you go through the story or poem, but then slow down on the most memorable parts.
• Especially, double the number of pauses you normally use in a conversation.
• Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
• Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
• When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the  “exclamation point”  at the end to reinforce your main message and leave a lasting impression.

Try practicing on this poem that I referenced above…

Read through  “Carry On!” by Robert Service

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. A strong closing statement is crucial in signaling the end of your speech, leaving a lasting impression, and ensuring that the audience remembers the key points. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say  something with filler words  like,  “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

• Shuffle papers.
• Fidget with your clothes or microphone.
• Move forward, backward, or sideways.
• Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can signal to the audience that it is time to begin clapping.

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words  thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your  fear of public speaking  than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you’ve given a moving talk and really connected with your audience, someone will stand up and applaud. To encourage a standing ovation, make your message memorable by using repetition of your keyword or phrase and incorporating relevant visuals or metaphors to leave a lasting impression on the audience. When this happens, encourage others by looking directly at the clapper and saying,  “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably And Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one. Using positive body language, such as maintaining eye contact, smiling, and using open gestures, can leave a lasting impression on the audience.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How to END a speech with power and impact

The universe has no end.

Doesn’t that blow your mind a little? When you look up in the sky, it doesn’t end.

Han Solo and Chewbacca could travel at light speed in the Millennium Falcon forever, and they’d never get to the ‘far reaches of the galaxy’, because it just keeps going on and on. (Which is what some presentations feel like.)

This is difficult for humans to fathom. Our brain can’t process things that don’t end. It causes overwhelm, which shuts down our processing and recall faculties.

This, however, creates a unique opportunity. The human mind yearns for structure and defined limits – a clearly defined start and end. When we provide this to our listeners, they process what you say with less effort and find it easier to remember .

You know how to start a speech , here’s how to end a speech or presentation.

Last words linger. Don’t waste them

The end of your talk is automatically a focal point for your audience. Your last words to end a speech give you a singular opportunity to embed a message into the mind of your listeners.

How often have you sat through a presentation that trails off and ends a speech with no real point? It’s amazing how many presenters seem surprised by the ending of their own talk! The final slide comes up and the speaker says, “Oh um, I guess that’s it. So…um, any questions?”

And yet, the end of your presentation is your golden moment to leverage all the words you’ve said until then.

End a speech with more credibility

Worse still, a weak ending diminishes your credibility. Why? When the audience doesn’t get the structure they crave, your ideas seem weaker, less important, less memorable, less complete .

And because you’re the speaker who delivered this unsatisfying combination, you don’t appear to have as much authority.

People expect completion . That’s what an end of a speech is. Completion, ahhh.

Conversely, having a strong, relevant ending boosts your credibility, satisfies your audience and increases their trust in you.

Your last words can crystallize your message and activate your audience.

Just end it!

Learn to observe what an ending feels like. Good comedians often end on a strong joke and good audience reaction – rather than the ending they planned. They are attuned to the opportunity of closing on a high note.

They become experts at endings. You can too.

I watched a much-loved sports legend capture an audience for 30 minutes at a conference. Great stories with a lesson or two from an icon. At one point it felt like the talk was coming to an end and I remember thinking ‘Good work. Tidy speech’.

But he was enjoying himself so much he kept talking . More stories and more wisdom. Unfortunately it ruined his talk. There was no structure to his stories now and we didn’t know how to process his random points of wisdom.

Do you see what can happen? Even when you engage your audience, not having a clear ending can effect their perception of the WHOLE presentation.

“How was the speech?”

“Confusing.”

Options to end a speech and engage them:

1.plan the final message first ..

Plan to end a speech by establishing your take-home message at the very start of your planning. Think of it as the first thing you plan and last thing you say.

Write it down, but in the words you would say when talking . So many people write in ‘corporate speak’ which doesn’t flow comfortably when it comes out of your mouth. Picture your audience and craft a 1 or 2 sentence message you want them to take away.

Example: “This product will save you money by…” or “We are where we need to be with this month’s sales targets because…” or “There are 2 reasons why this project is needed. Firstly X, secondly Y.”

2. End a speech with a statement, not a question.

Upward inflection is a question. Downward inflection is a statement. A question and/or upward inflection imply there is more coming. So it doesn’t work well to end.

And when you know you have a strong ending, you automatically speak with certainty – which makes it easier to add impact with your voice and emphasise your message.

3. Give them a sign

Give your audience a signal that the end is coming to prime them for your memorable end.

For example: Face the audience. Take a big breath or long pause before your final statement. Say something like; ‘To wrap up,’ ‘In conclusion’ or ‘Here’s what to do next’.

This sets their mind up for your memorable statement to end a speech.

4. End a speech by telling them what to DO

Many speakers are hoping their audience will take action, but they fail to ask for it. If you want your audience to do something you better say it, end a speech with a call-to-action or show them how-to steps. For example: “Allocate a budget to fund stage 2 of the project so we can ensure benefits X, Y, Z” or “We need you to give us feedback within 24 hours…”

5. Refer back to an earlier point in your presentation

A Top-and-Tail  is a term we used in radio for placing an ad or promo at the start and end of a break. The top-and-tail leverages the mind’s response to structure in your presentation as well. At the start you provide a quote, example, story, a shocking fact or figure that emphasises the need for change etc. Then you repeat this at the end and it comes to life because the content of your talk has given it greater meaning.

A Title Close  is where you give your speech a provocative title that encapsulates your message. Your presentation fleshes out your argument. Then, use the title of your speech as your closing words to stir your audience and embed your message.

6. Blank the screen

If you’re using slides, consider blanking the screen (using the B key) which changes the mood of the room and refocuses the audience on you as you deliver your vivid message.

The holy grail of communication is a transferable message 🔴⇨⇨🔴.

It can create word of mouth momentum that can make or break the success of a project.

The ultimate test of your message: would the key members of your audience repeat it to their friends or colleagues?

Test your message out loud and see if you can ‘hear’ them repeating it. Does it flow from their lips? If it does, you know you’ve got a powerful end to your presentation. Could they recall your message a day later? A week later? Could they repeat it to their colleagues in the big meeting next month when they actually make the decision??

This is what you’re speaking for; message recall.

You are there to get a message across that can be recalled later, and if don’t end a speech well, you jeopardize the recall. —– If you’d like to develop your presentation skills, consider:

• Presentation Skills Training
• Presentation Skills public course
• Personal Coaching
• Message Development Sessions

Want to be a great speaker? Get the kindle ebook from amazon.com:  What’s Your Message? Public Speaking with Twice the Impact, Using Half the Effort

How to End a Speech: The Best Tips and Examples

I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : February 16, 2024

Reading Time :

As the introduction sets the stage, your conclusion seals the deal. The question, “How do you end a speech ?” is an essential query that each presenter or speaker must ask, given the final words’ impact and weight on your audience. 

Since your final words eventually have a lasting effect, you must make a striking thought to the people. Your speech ’s ending is your last opportunity to reiterate the fundamental idea, inspire the listeners , motivate a group to take action, change an individual’s perspective, or make a final impression on them. 

If you are still wondering how to end a speech that can appease your audience, then be worry-free because this guide can help you. Read this article to learn how to end a maid of honor speech , a graduation speech , and more because it contains the best tips and examples. 

Why is a Conclusion Important?

The audience is more likely not to forget the latest thing a speaker said due to the “Recency Effect” in learning. Hence, the conclusion of a speech serves as a signal to the audience that it is nearing the end, helping them recall the entire topic’s essential points. 

You can’t just suddenly stop speaking in front of your listeners because that will disappoint and confuse them. It is best to ensure they are left satisfied and knowledgeable about your speeches by closing them smoothly. 

Additionally, it is vital always to link your conclusion back to your introduction. The most effective way to do this method is through going back to your attention grabber or “hook.”

At the end of your speech , it is where most of your audience’s lasting impression of everything you have said will form. Thus, if you ask how to end a speech , use its conclusion to secure the necessary components in your listeners’ minds. 

You might confuse, disappoint, or even leave the audience unconvinced without a satisfactory conclusion. With these thoughts, we can tell that it has a two-fold purpose: to signal the speech ’s end and reinforce the speaker’s message to the people. 

The Key Elements of a Good Conclusion

When contemplating how to end a speech , remember that your introduction is the appetizer, while your conclusion is its dessert. Conclusions must round off the topic and make a strong impression on people’s minds. 

To create a conclusion that will satisfy and sum up all the vital information from your speech , consider these three key elements:

1. Reiterate the main idea

What is the central idea of your message? That is a secure place to start your conclusion. 

Above all, you have directed each part of your speech to support your topic, subject, or information. To start your conclusion, by all means, reiterate your speech ’s main idea. 

Of course, making it different and fresh to the listeners would be best. You do not want to repeat it verbatim, making the audience feel like you are just redoing things. 

Somewhat loosen it up as you prepare to remind your audience why they would be well-provided to adopt your viewpoint or follow your suggestion. 

2. Summarize three primary points

Another vital element to answer your question on how to end a speech is summarizing. For your overall summary, getting three main points is a good benchmark.

You do not have to restate each argument or claim because you can eventually pick three that you think are the most remarkable. In regards to your main idea, do not be dry and monotonous.

Avoid merely repeating three points; show your audience how those points strengthened your claim or speech . Draw them together into a single special force, supplementing weight to your primary idea. 

3. Close on a high note

Leave your audience pleased and satisfied but also wanting more. When you are closing your conclusion, consider ending it with a capturing, thought-provoking concept. 

You may want to raise a rhetorical question or state a notable quote from your research. From time to time, good quotations serve as illustrations, stating what we want to mention with a bit of confidence and style. 

Another method to add some “food for thought” to your speech ’s conclusion is to connect your primary idea to a more in-depth scenario. Also, note that your speech ’s closing line needs extra effort . 

The portion acts as your last opportunity to make it stick, so never introduce new information in your ending. Additional information can confuse your listeners and take them away from the essential features of a conclusion, which are:

• Restatement of your primary idea
• Summary of three main points
• Remarkable closing line

What are the Considerations on How to End a Speech?

When you imagine how to end a speech or presentation, there are several things to consider when it comes to their close, which include:

• Is your ending engaging?
• Does your conclusion restate your message?
• Have you identified the next step you want your listeners to take clearly?

Too often, speakers or presenters believe that people will infer what they should act next. The reality or truth is that even the most talented speaker can benefit from setting off a clear call to action to their audience. 

When it is particular, uncomplicated to perform, and aligns with the audience’s concerns, needs, and wants, they are more likely to take upon your persuasion , especially if you are making a persuasive speech. 

Always consider that an impactful ending encourages, empowers, and motivates people. See the best tips in the next part to learn how to end a speech . 

What are some Good Ways to End a Speech?

A study shows that when they need to recall information, they best remember the beginning and the end. Therefore, impacting your speech ’s closing is essential because people will mostly think of that part. 

Here are seven different ways to choose and make an unforgettable ending for your audience if you still doubt how to end a speech most appealingly. 

1. The Summary Close

This method on how to end a speech is about the most direct, specific, and straightforward one on the list. The history of how to end a speech or presentation also refers to this as a “recap” close.

If you end your speech with a summary, clarify your most significant idea and convey to the listeners that it is what you want them to take. However, that does not imply that your summary close is not engaging. 

2. The Surprise Close 

Several of the best movie endings of all time were surprising conclusions, outright shockers, and wicked twists. Why do you think they are so memorable?

It is because the viewers or the audience did not expect that ending. When we experience something we did not anticipate, it turns out that our brains are more active. 

In other cases, we might have also expected a different or another scenario for the conclusion. Hence, we become notably accustomed to what occurs when a pattern breaks.

Closing a speech with a hint of surprise at its ending is like signaling your audience to listen to you. 

3. The Illustrative Close

Another method to close your speech is to do it in this way. The artistry in an illustrative close comes from your skill to correct the following:

• first or third-person anecdote

It can also refer to another storytelling device representing your illustration of the primary points you created during your speech . Many speakers use this manner at the start and end of their talks.

4. The Forward-looking Close

This method of closing a speech is a better option if you discuss suggestions for future trends that could bear your topic. To help your audience visualize what you desire to accomplish, make a vibrant and vivid picture of it because it is essential.

For example, you are a financial consultant talking to a crowd 15 years away from retirement. During your speech , share your company’s approach to investment or a portfolio of your products. 

5. The Backward-looking Close

Besides the forward-looking close, there is also a backward-looking close. This way, you move away from the future and go into the past instead.

Let’s say you are wondering how to end a maid of honor speech as the bride’s sister and has spent so many years and memories with her. During your message, you can recall those moments. Then, from those past happenings, close your speech by wishing her a happy future with her husband. 

6. The Metaphor Close 

You might feel like you are drowning in options regarding how to end a speech . However, if you carefully look at your topic or subject and what you must convey, you will eventually find it easy as pie.

Welcome to the metaphor close. Yes, I just used some metaphors in the earlier part. Perhaps you had noticed them already before I pointed it out.

Metaphors are figures of speech that indirectly compare two figuratively similar things but are distinct. You do not take it in a literal sense that you are drowning in options, but you can feel that way. 

If you still don’t know how to end a graduation speech , this method may be one of your best options.

7. The Provocative Close

Provocative refers to the tendency to provoke, stimulate, or excite. Of course, as the speaker or presenter, you hope to encourage your audience, but using a provocative close snaps them to attention.

Check the table for some examples of how to end a speech provocatively. 

How to End a PowerPoint Presentation?

When you provide cluttered visual presentations , instead of an illustration that draws the people in, you can use PowerPoint to make a memorable close.

You can encourage and bring out their curiosity through powerful visualization. To help you with this matter, we have provided options for ending a speech with a PowerPoint slide. 

Here are a couple of samples of what you can project:

• A humorous image but has a profound significance.
• A photo that is supposedly unrelated to your speech subject or topic needs your explanation.
• A line graph shows two possible outcomes in which the audience may get involved.

How Should You End a Presentation Slideshow?

Since you have learned what you can project in your PowerPoint presentation and how useful it is to end your talk, let us get into several essential tips on finishing a formal presentation slideshow.

Here are ways you can do to make it memorable and impactful to your audience:

• Have a clear and concise message

To close your formal presentation slideshow, bring your fundamental message to the forefront and align it with your objectives. You must give your final message down to a notable point so that your audience can walk away remembering what you have said.

• Utilize the best final PowerPoint slide.

Your final slide will differ according to the type of presentation you are delivering. 

For example, if you are still having second thoughts regarding how to end a maid of honor speech uniquely, maybe you can opt to make a slideshow presentation for your sister’s wedding. There are creative ways to give your speech , especially when you are too nervous about public speaking . 

You only have to ensure that you are using a powerful final PowerPoint graphic slide to showcase your concluding information. Of course, you should fit its theme at the event. 

• Use animation to highlight something.

Adding a hint of animation in your presentation or slideshow is one of the best ways to bring the significant element onto your slide at the perfect period. A program like PowerPoint has features, such as built-in animations, that you can efficiently utilize. 

How to End a Speech Dos and Don’ts

After discussing the key elements of ending a speech and ways to close your presentation, we should tackle how to end a speech ’s dos and don’ts.

We have compiled a few things that you must consider. See them in this table:

How to End Your Speech Examples (video examples)

We have made your work easier if you seek the best examples of closing a speech . Be worry-free about how to end a maid of honor speech , graduation address, and other presentations. 

How to End a Graduation Speech

Here are four tips on how to end a graduation speech that would give you big applause from the crowd:

• Plan every word of your closing remarks.
• Close it with a story.
• Insert a little humor and make the audience laugh.
• Close your graduation speech with inspiration. 

How to End a Maid of Honor Speech

Are you worried about how to end a maid of honor speech ? The following are the typical phrases used for the maid of honor speech ending:

• Let us all toast for the happiness of the newly married couple!
• Best wishes to the happy and lovely couple!
• Please raise your glasses in honor of the bride and groom.
• Cheers to the newlyweds!
• Wishing years of bliss to the bride and groom!
• What a beautiful wedding day, so let us toast wherever their lives may lead.

How to Close a Sales Presentation

Another example of how to end a speech we have is closing a sales pitch . An outstanding presentation turns off if you do not try to create a great closing. To make your customers eager to purchase, try the tips we recommend.

• Go back to your opening idea.
• Close it with a challenge to your audience.
• Indulge your listeners into a metaphorical mission.
• Share a story.
• End your speech with a quote.

To get additional sales presentation tips, you can check this video:

How can you effectively call your audience to action?

To ignite action, be crystal clear with your desired action, use persuasive language to spark urgency, and highlight the benefits they’ll reap. Back it up with evidence, repeat it for impact, and remove any hurdles that stand in their way. Finally, it tugs at their heartstrings to connect and motivate them to follow through. This winning formula fuels effective calls to action!

What are some creative ways to end a presentation?

Spice up your presentation ending! Ditch the boring summary and opt for storytelling, metaphors, inspiring quotes, actionable steps, thought-provoking questions, surprising elements, laughter, or genuine gratitude. Choose what fits your style and leave your audience with a bang, not a whimper!

What should you not do when ending a presentation?

When concluding a presentation, it is important to avoid certain practices. One thing you should not do is end your presentation with a slide that simply asks “Questions?” This approach is commonplace and lacks originality, making it forgettable for your audience. Instead, it is crucial to consider alternative techniques for concluding your presentation on a strong and memorable note.

How can something from the opening be repeated to close a presentation?

Start strong, end strong! Bookend your presentation by repeating a thought-provoking question, concluding a captivating story, or tying back to your title. This creates a unified message, satisfying closure, and a lasting impression on your audience. They’ll leave remembering “the answer,” “the ending,” or “the meaning,” solidifying your impact.

What can be used instead of a “thank you” slide?

Ditch the “thank you” slide! Show gratitude verbally and utilize a summary slide with key points, a call to action, and your contact details. More text is okay here; use bullet points for clarity . It helps during Q&A; attendees might even snap a picture for a handy takeaway.

How can a running clock be used to emphasize the urgency of a message?

Tick-tock! Adding a running clock to your time-sensitive message visually screams urgency. It shows limited time, fuels action, grabs attention, and boosts your message’s credibility. Don’t let your audience miss out – let the clock do the talking!

How can a surprising fact re-engage the audience’s attention?

Attention fading? Drop a surprising fact with stats! It jolts your audience awake, adds credibility, and keeps them hooked. Find it online, but cite your source to be extra legitimate. Facts rock; use them to rule your presentation!

How can the rule of three be used in communication?

Group in threes! This communication rule makes your message stick. Break down ideas, stories, or anything you say into triplets. It’s easy to remember, catchy and keeps your audience engaged with your message long after you’re done. So go forth and conquer with the power of three!

How can the main points be linked to the key message in the conclusion?

Ditch the swim, find the gem! Your conclusion reflects your whole speech . Summarize key points, deliver a lasting impact, and tie it all together. Don’t leave it as an afterthought – make it resonate, leaving your audience nodding, satisfied, and remembering your message long after you’re done.

How can a visual image be used to end a presentation?

Don’t bore your audience with text! Ditch the cluttered slides and use a powerful image to end your presentation. Funny, thought-provoking, or a line graph with a choice – pick one to intrigue and make them think. Leave it on the screen for impact, let them ponder; your message will stick long after you’re done. Just remember, image and message go hand in hand!

How can a compelling story be used to conclude a presentation?

Forget jokes and platitudes. Close with a powerful story! Not just any story, one that makes them laugh, feel your message and remember it all. Your article mentions this, but their article goes deeper. They say to make it personal, relatable, and tied to your key points. This creates empathy, connection, and an unforgettable ending that leaves your audience wanting more. Go beyond the basics and tell a story they’ll remember long after the presentation.

What are the different ways to end a presentation or speech?

Ditch the panic. Pick your closing! Consider metaphors to leave a deep impression, challenge your audience with a “what if” scenario, or use visuals to stimulate their minds. Summarize key points, deliver a powerful message, and practice your ending for polish. Do avoid rambling, awkward gestures, or rushing out. Remember, a strong closing leaves a lasting mark. Now go captivate them!

In making your speech ’s ending, do not make your conclusion only an afterthought. It should support everything you have said in your talk and remind the audience why your topic matters. 

Leave the people nodding in agreement or satisfied by ending your speech remarkably. Yes, you can’t win everybody over your talk, but you can significantly make them pause and think.

We hope this article has imparted enough knowledge and answered your question about ending a speech .  Download the Orai speech app for an AI-powered speech coach for interactive and fun lessons!

Good luck with your presentation!

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How to End a Speech: The 15 Best Tips and Examples To Elevate Your Speech Closing

When it comes to giving a speech, the conclusion is just as important as the introduction and body. It’s the final impression you leave on your audience, and it can make or break your entire presentation. A powerful and memorable conclusion can leave your audience inspired, informed, and engaged.

Crafting a Memorable Conclusion

1. Summarize Your Key Points

One of the best ways to conclude a speech is to focus on the key points you’ve made throughout your presentation. This helps highlight your message and ensures that your audience remembers the most important takeaways.

For example, if you were giving a speech on the importance of environmental conservation, you could conclude by summarizing the key actions individuals can take, such as reducing waste and conserving energy.

Before that, it is crucial to memorize the speech , and each detail of it in the right order. That will help you to act like a pro in your presentation.

2. End with a Powerful Quote

Quotes can be a powerful tool to end a speech, as they can encapsulate your message and leave a lasting impression. Choose a quote that relates to your topic and resonates with your audience.

For instance, if you were giving a motivational speech, you could end with a quote like, “Success is not final, failure is not fatal: It is the courage to continue that counts,” by Winston Churchill.

Engaging Your Audience

3. Ask a Thought-Provoking Question

Engage your audience by asking a thought-provoking question in your conclusion. This can encourage them to reflect on the topic and even initiate discussions after your speech.

If you were delivering a speech on the future of technology, you could ask, “What do you envision for the future of human-technology interaction?” This prompts your audience to consider the possibilities.

4. Tell a Personal Anecdote

Sharing a personal anecdote related to your speech topic can humanize you as a speaker and make a deep connection with your audience . This can be particularly effective when giving a persuasive or motivational speech.

In case you were speaking about overcoming adversity, you could share a personal story of a challenging experience you faced and how you persevered. This personal touch can leave a lasting impact on your audience.

Creating a Memorable Conclusion

5. End with a Call to Action

If your speech is meant to inspire action, a strong call to action in your conclusion is essential. Clearly state what you want your audience to do or how you want them to apply the information you’ve provided.

If your speech is about volunteer opportunities in your community, conclude by encouraging your audience to sign up for a specific event or join a local organization.

6. Use Visual Aids

Visual aids can be a compelling way to conclude your speech, especially if you’ve used them throughout your presentation . You can end with a powerful image, graph, or chart that reinforces your message.

For example, if you were giving a speech on the effects of deforestation, you could conclude by displaying a before-and-after image of a deforested area that has been restored.

Captivating Your Audience

7. Employ Humor

Ending your speech with a touch of humor can be a great way to leave your audience with a smile. A well-timed joke or witty remark related to your topic can help lighten the mood and make your conclusion more memorable.

However, be cautious with humor , as it should be appropriate and inoffensive to your audience.

8. Use a Visual Metaphor

Visual metaphors are a creative way to conclude your speech. They involve using a physical object or action that symbolizes your message.  For instance, if your speech is about the power of unity, you could conclude by bringing two puzzle pieces together to illustrate how unity can solve complex problems.

Demonstrating Confidence and Gratitude

9. Express Gratitude

Showing appreciation to your audience is a gracious way to conclude your speech. Thank your listeners for their time, attention, and engagement. Expressing gratitude not only leaves a positive impression but also reinforces the connection you’ve established with your audience.

You can say, “I want to express my sincere gratitude to each of you for being here today and for your dedication to our cause.”

10. Maintain Eye Contact

Maintaining eye contact with your audience during the conclusion is crucial. It conveys confidence and sincerity, making your message more impactful.  Avoid looking down at your notes or staring at a distant point. Instead, connect with individual members of your audience as you wrap up your speech.

Inspiring and Motivating

11. End with a Vision

Paint a vivid picture of the future in your conclusion. Share a vision that inspires and motivates your audience. This approach works well in speeches related to goals, aspirations, or change.

When you are speaking about the future of renewable energy, describe a world where clean energy sources power our cities and protect our environment.

12. Leave a Rhetorical Question

A rhetorical question in your conclusion can leave your audience pondering your message long after your speech has ended. It encourages reflection and engages your listeners on a deeper level.

Moreover, if you’re delivering a speech on the importance of education, you could conclude with a rhetorical question like, “Can we afford to neglect the potential of the next generation?”

Achieving Impactful Closure

13. Connect to Your Opening

A powerful technique for closing a speech is to circle back to your opening statement or anecdote. This creates a sense of closure and reinforces the theme or message you introduced at the beginning.

If you began your speech with a personal story, bringing that story full circle in your conclusion can be particularly impactful.

14. Use a Poignant Quote or Poem

Consider ending your speech with a meaningful quote or a short poem that encapsulates your message. Poetry, in particular, can evoke strong emotions and leave a lasting impression on your audience.

Choose a quote or poem that resonates with your speech’s theme and delivers a profound message.

Practice and Feedback

15. rehearse and seek feedback.

Lastly, practice and feedback are essential for a successful conclusion . Rehearse your ending multiple times to ensure that your delivery is confident and polished.  Seek feedback from trusted individuals who can provide constructive suggestions to help you refine your conclusion further.

Should I memorize my conclusion word-for-word, or is it okay to improvise?

Memorizing your conclusion word-for-word is generally not recommended. While it’s crucial to know the key points and structure of your conclusion, sounding too rehearsed can come across as insincere. Instead, aim to understand the main ideas and transitions in your conclusion, allowing for some flexibility in your delivery. This approach can make your conclusion feel more authentic and engaging.

Can I use multiple techniques in a single conclusion?

The key is to maintain coherence and relevance. For instance, you can end with a powerful quote followed by a call to action or a thought-provoking question, as long as they flow naturally and support your speech’s objectives.

Is it acceptable to use humor in the conclusion of a serious or formal speech?

It can be acceptable to use humor in the conclusion of a serious or formal speech, but it should be used judiciously and in a way that is contextually appropriate. Humor can help break the tension or lighten the mood, but it should not detract from the overall message or tone of your speech. Ensure that your humor is respectful and relevant to your audience and topic.

The Bottom Line

Ending a speech effectively is a skill that can be honed with practice and attention to detail. Remember that the conclusion is your final opportunity to connect with your audience, so make it count by crafting a memorable and impactful ending.

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How To End A Speech

Putting together and delivering an effective speech takes time and the right strategy. One of the most challenging aspects is figuring out how to end a speech effectively. You might have prepared a fantastic opening and delivered a compelling message, but if you fail to wrap up your speech in a powerful and memorable way, your audience may leave feeling unsatisfied or even forget what you said altogether.

Many speakers struggle with their closing words, whether it’s because they run out of time, they lose their train of thought, or they simply don’t know how to bring everything together in a cohesive and impactful way. This can lead to a lack of confidence, anxiety, and even embarrassment, all of which can significantly hinder your ability to communicate your message effectively.

In this article we’ll explore some proven tips and strategies, show you three simple techniques that summarize your message and key ideas, and explain how to get your audience members to take action. You’ll start delivering the final words of your speeches with confidence and know you’re leaving a lasting impression on your audience. Whether you’re a seasoned speaker looking to polish your skills or a newcomer to public speaking , this article will help you overcome the hurdles of ending a great speech so you can deliver a powerful and memorable message every time. Your last words will be your most impactful words.

Why is a Conclusion Important?

“Great is the art of beginning, but greater is the art of the ending.” Henry Wadsworth Longfellow

The conclusion of your speech is arguably the most critical part. It’s the pinnacle of your persuasion, the culmination of everything you’ve talked about so far, and it’s the moment when you state your final call to action. This is why it’s crucial to devote sufficient time and attention to crafting your last inspiring words and final point.

Your conclusion is where you’ll leave your audience with the most significant take away from your speech. These closing words are the last impression they’ll have of you and your key message, and it’s where you can reinforce the key message points you’ve made throughout your presentation. By reiterating your main message and summarizing your key arguments, you can ensure that your audience remembers your message long after your speech is over in such a way that inspires them to take action.

The conclusion is also where you summarize your entire speech and make your final call to action. Whether it’s encouraging your audience to remember and take specific actions, supporting a particular cause, or adopting a new way of thinking, your conclusion is the time to motivate your audience to act. This is where you can challenge them to make a difference, do something, or think differently about a particular issue.

Most importantly, your conclusion can make or break your speech. A weak or ineffective ending can leave your audience feeling unimpressed or even confused, undermining the impact of your entire presentation up to that point. Conversely, a strong and impactful conclusion can leave a lasting impression on your audience, motivating them to take action and inspiring them to share your message with others. It even has the potential to turn an average persuasive speech into an unforgettable speech.

Because the conclusion of your speech is so important, it’s worth taking the time to ensure that your final words are as effective as possible. By crafting a strong and impactful conclusion, you can leave your audience with a lasting impression, and ensure that your message is remembered long after your closing statement.

BE AN EFFECTIVE COMMUNICATOR Suasive Presentation Coaching

What is a good closing message?

A good closing is a bookend to your opening, but is much more concise. It should resolve the entire presentation. In the beginning you grab your audience’s attention. Next you navigate them through all the parts. Finally you introduce your call to action so the audience knows what to expect. Your speech’s closing message should fulfill the classical requirements of any story: a strong beginning, a solid middle, and a decisive end.

To fully understand how your closing message connects with your opening you’ll need to first understand the three parts of your opening and how to think about them: Opening Gambit, USP, and Point B.

Opening Gambit

The Opening Gambit is a series of short sentences to get the audience engaged and establish a need for your idea, concept, or solution. Suasive recommends the following seven Opening Gambits .

• Rhetorical question Get your audience thinking about your message by posing a meaningful question that is relevant to them. Scott Cook, the founding CEO of Intuit, used a rhetorical phrase when making a presentation at the Robertson, Stephens, and Company Technology Investment Conference in San Francisco. He began with: “Let me begin today’s presentation with a question. How many of you balance your checkbooks? May I see a show of hands?” Almost everyone’s hand went up. “Okay. Now how many of you like doing it?”  Everyone’s hand went down. He had their focus because he got them moving their body and used an easy question that would resonate with everyone. If he had launched into his presentation with a detailed description of Quicken accounting software, he likely would have lost them. Instead, he engaged the audience with a personal question and got them focused on thinking about their checkbooks.
• Factoid You can convert any question to a simple, striking statistic or factual statement to capture your audience’s attention. For instance, instead of asking, “How many iPhones are sold each year?” (which cedes control of the floor), turn it into a Factoid: “185 million iPhones are sold every year.” The Factoid you choose should be related to the main theme of your presentation and not just dropped in for shock value. We’ve all heard off-the-wall statements that only serve to throw the audience off track all the while never coming back to the main point thread or thesis.
• Retrospective/Prospective A Retrospective (backward) or Prospective (forward) look allows you to grab your audience’s attention by moving them in one direction or another, away from their present, immediate concerns. Consider this technique as a flashback or flashforward, or “That was then, this is now.” For instance, you could refer to the way things used to be done, the way they are done now, and the way you project them being done in the future. Technology companies often choose to start their presentations with a look back to earlier functions to contrast how their new technology disrupts the same functionality: library search before the internet, cassette tapes before digital music, brick and mortar shopping before e-commerce, a rat’s nest of tangled wiring before Bluetooth, and keypad entry before facial recognition.
• Anecdote An anecdote is a brief human interest story. “Personal stories” have recently become the holy grail of storytelling . A tsunami of consultants, courseware, workshops , seminars, blogs, and publications are now advising individuals and businesses to develop their great speeches and presentations by reaching deep inside themselves for a heartwarming opening anecdote. People naturally identify with other people, and a personal story can create empathy.
• Quotation You can also use a relevant quotation from a well-known, reliable source such as William Shakespeare, Winston Churchill , John F. Kennedy, Tom Peters or, as many businesspeople do, Sun Tzu’s The Art of War . Yet the best famous quotation is something from a third party that credentializes you, your idea, or your company. Whichever you use, be sure to tie the quotation closely to your content.
• Aphorism An aphorism is a well-known saying, maxim, or idiom. Because of its familiarity, as soon as you state an Aphorism, it rings a bell in your audience’s minds. They may not even recognize the source, but it brings them to attention.
• Analogy Analogies help explain complex subjects. If your business involves highly technical or specialized products, services, or systems, a simple analogous comparison can help clarify. During the early days of the internet, companies developing networking products analogized the web to highways: with main roads to represent carriers, interchanges to represent routing and switching equipment, on-ramps and off-ramps to represent local carriers, and tolls to represent revenues.

COMMUNICATION WITH PURPOSE

Unique Selling Proposition

Once you’ve stated your Opening Gambit, it’s time for your Unique Selling Proposition (USP). The USP is a succinct summary of your business, describing the basic premise that describes what your company, product, or service does. One of the most common complaints about presentations is “I listened to them for 30 minutes, and I still don’t know what they do!” The USP is what they do.

The Opening Gambit grabbed your viewer’s attention and established need, and your USP demonstrates your solution to that need with maximum clarity. It summarizes the body or middle part of your speech. The best USPs are short and are communicated in one sentence.

Which company’s USP is “Melt in your mouth, not in your hand?” 

Did you guess it? M&Ms of course.

Point B is your call to action. It’s how you end your speech with a bang and plan to bring your audience to action. The Opening Gambit, USP, and Point B are all connected in a sequence that feeds into one another.

Here’s an example of a full sequence from Opening Gambit to Point B.

• Opening Gambit (Anecdote): Last year, one of Acme’s customers had a flood in their home. The sprinkler system broke and damaged all the furniture, carpets, and other possessions. Not only did they lose their home, they took a big financial hit.
• Link: This customer is like many customers who purchase a basic policy not customized to their individual needs. That means being just one step away from disaster.
• USP: Acme Insurance has a solution. We can provide you with a customized, value-added package of insurance that provides for your Individual needs to protect you against serious financial loss.
• Proof of Concept (POC)–evidence that your USP is worthy: That’s why Acme is one of the fastest-growing insurance brokers in the state.
• Link: I know that you’ll want to take advantage of this opportunity…
• Point B: …and sign up for this important coverage today.

You can see how all three elements feed into each other. One can’t effectively exist without the other. What’s great about the three steps is they compromise your entire speech outline on a macro level, and you can also use them again on a micro level within the closing section of your presentation.

Three Ways to Close a Speech Effectively

“Tell ’em what you’ve told ’em” is a classic closing technique that involves summarizing your main points and reiterating your message in a clear and concise way. This technique helps to reinforce your key ideas and ensure that your audience remembers them long after your speech is over. By summarizing your main points and restating your message, you can drive home the key takeaways and leave a lasting impression on your audience.

“Tell ‘em what you’ve told ‘em” is your closing, a bookend to your opening, and includes three key elements: a Bookend Gambit (like the Opening Gambit but more concise), Recap (of the agenda and your main points), and Point B (call to action).

The Bookend Gambit is a powerful technique that involves referencing your Opening Gambit in your closing remarks. This technique creates a sense of closure and brings your presentation full circle, leaving your audience feeling satisfied and fulfilled.

A brief Recap of your agenda is the second element of the closing technique. By summarizing what you’ve covered you can reinforce the key points you’ve made and drive home your message in a powerful and impactful way.

Point B is the third element and involves making a clear and compelling call to action in your closing remarks. This technique encourages your audience to take specific actions based on the message you’ve delivered, whether it’s signing a petition, making a donation, or simply changing their behavior. By providing a clear and actionable next step, you can motivate your audience to take action and make a difference.

What is a Strong Concluding Statement?

A strong concluding statement is critical for leaving a long-term impression on your audience and motivating them to take action. You want to end your speech with your audience thinking about your objective, willing to do what you want them to do. It’s the last thing they hear you say at the end of your speech, and for many leading speakers it holds the most weight.

One of the most effective ways to close your speech with a bang is with a clear and concise call to action, also known as Point B as discussed above. This final remark should be a short and powerful statement that encapsulates the central message of your presentation and inspires your audience to act.

For example, let’s suppose that in your opening statement you said, “So that we can control our own destiny, I’m seeking your approval and a budget to start this unit.” In your closing statement, you might shorten this message to “All we need is your approval.” This statement is short, clear, and to the point, emphasizing the importance of your request.

Need Help Closing Your Speech?

Putting all the pieces of your speech or presentation together takes know how. The good news is because it’s more science than art, anyone can learn how to do it with the right training. A good presentation has all the parts of a good compelling story – a beginning, middle, and end. The only difference is the pacing and delivery techniques, but story is still at the heart. With practice and preparation, you can improve your speech writing and delivering skills, and make sure your ideas are heard and considered.

So whether you are preparing for a job interview, a presentation at work, or an entire speech in front of a large audience, remember to believe in yourself, focus on your key points, and prepare to the best of your ability. When it’s time to deliver your closing remarks, be sure to incorporate the three techniques you learned in this article and we’re confident you’ll make an impact.

How to tell your story so the audience feels it’s their story.

Suasive, Inc. is a Silicon Valley-based communication consulting company that offers public speaking classes for organizations and individuals. To date, we’ve coached over 600 CEOs and helped individuals in some of the world’s largest companies including Netflix , eBay , Sonos , Lyft , and Freshworks .

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• How to write a persuasive speech

Writing a persuasive speech

By:  Susan Dugdale   | Last modified: 04-24-2023

Getting started with a 7 point action plan

To help you through the process of writing a persuasive speech from beginning to end, here's a 7 step checklist.

To get the most from it move through it sequentially - point by point.  You'll find links to topic suggestion pages, explanations about how to structure your speech and the importance of audience analysis with examples and more.

In my experience, a successful persuasive speech can't be flicked out in five minutes! There may be brilliantly competent speakers who can do it if they know their subject, and their audience inside out. However the rest of us, me included, have to put the time in to achieve what we want to. ☺

Quick links to get around this page easily

Checklist for writing a persuasive speech

1. Selecting a persuasive speech topic

If you've already got a speech topic move on to setting a goal . For those who don't, read on.

A major part of the challenge of writing a persuasive speech can be choosing what to speak about.

If you're preparing the speech as part of a class exercise or for a public speaking club like Toastmasters you have seemingly unlimited choice. And that can be bewildering! The possibilities are vast. How do you narrow them down?

The answer is to choose something that you genuinely care about, fits the occasion AND that you know your audience will be interested in.

Speech topic suggestions to explore

• 100  Persuasive speech ideas
• 50  Good persuasive speech topics
• 105  Fun persuasive speech topics
• 309  'Easy' persuasive speech topics
• 310 Persuasive speech topics for college
• 108 Feminist persuasive speech topics

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2. Setting a goal

The goal of writing a persuasive speech is to change or move the audience toward accepting your position on the topic.  An essential part of that is knowing exactly what it is you want to achieve.

There are degrees of change. Do you want a little, or a lot?

Most wanted response or MWR

What you decide is called your  most wanted response  or MWR.

A realistic MWR is reached through analysis of your audience in relation to your topic.

Example: My topic is "obesity in children".

Audience - who are they.

I am speaking to mothers whose children all attend the same kindergarten.

The staff are concerned about the number of children who are over weight for their age.

The children mostly come from homes where both parents work.

Current food habits as reported by kindergarten staff

Food is bought already made up for a variety of reasons including time saving, convenience, and a lack of knowledge about how to prepare it any other way.

'Treat' food (sweets, cake etc.) is also used to pacify and/or to reinforce good behavior.

Fussy or picky eating is allowed principally because the effort and time required to change already established patterns is difficult to find.

The problem is compounded by lack of exercise.

Most Wanted Response (MWR) options

In setting the goal (MWR) for the speech I need to decide what approach will achieve the best results.

Do I want to influence the mothers to open their minds to the idea that allowing a child to establish habitual unhealthy eating patterns is detrimental to their children's growth and development?

Or do I want them to stop using treat and pre-prepared foods immediately and only offer home cooked healthy options instead?

The first approach is softly-softly. The second is direct or hard hitting.

3. Audience analysis

Who is your audience.

How you persuade, and your MWR (goal) is most effectively established when you understand who you are talking to.

In relation to the topic you're going to speak about are they:

• Hostile - actively don't want to hear what you have to say for many reasons which may include prejudice, fear, ignorance, inertia, cultural difference, differing values/beliefs ...
• Neutral - no decided opinion or beliefs and therefore no investment toward maintaining the current state or moving toward a new one. This is the middle ground.
• Motivated - actively seeking to change. These people are already aware of the 'problem' and are looking for solutions. They want to hear what you have to tell them and are likely to be ready to be convinced of the rightness of your solution.

What else do you need to know?

Aside from their anticipated baseline attitude, (hostile, neutral, motivated), toward your speech topic, what else would be useful to know about your audience?

Find out their:

• General Age
• Shared fears, concerns or problems
• Cultural background(s)
• Shared interests, beliefs, values, goals, hopes, desires
• What obstacles there are to adopting the change you desire

The more you can find out, the more you can tailor writing a persuasive speech (including tone and language choice), and your MWR to fit.

For instance, going back to the obesity in children example above, we could decide,  given what we've found out about the audience, the hard-hitting approach would generate too many obstacles to overcome.

Therefore we will be writing a persuasive speech with a non-threatening MWR that has mothers accepting a pamphlet on children's healthy snack choices to take home.

4. Keep it local

Where possible draw your examples from local material. The reason is we are more likely to care or respond when we actively know who or what is involved firsthand. We identify, and the more we identify, the more invested we are in finding a solution. The situation becomes real to us and we care.

5. Evidence and empathy

An essential part of putting together a good persuasive speech is finding credible evidence to support your argument.

Seek out reputable, reliable, quotable sources to back the points you make. Without them your speech will fail its purpose.

Persuasion is a synthesis of emotional as well as intellectual appeal.

Emotional content will be dismissed unless it is properly backed. Conversely purely intellectual content will be dismissed if it lacks empathy or feeling. You need both - in equal measure.

6. Balance and obstacles

Seek out and address the opposition's arguments, or obstacles in the path of adopting your course of action, fairly and respectfully. Find the elements you share. Openly acknowledge and be clear about them. This builds credibility and trust and as a result your points of departure are more likely to be listened to.

7. Choosing a structural pattern

Once you've decided your topic and its angle, done your audience analysis, fixed what you want to achieve (MWR), researched for evidence, and addressed the obstacles, you're finally ready to begin writing.

What pattern or model will you use?

There is more than one.

Have a look at each of the four below to see which best suits your topic, speech purpose and audience.

1) Monroe's Motivated Sequence

This is a tried and tested model developed in the 1930's by Allan H Monroe. Monroe's Motivated Sequence follows the normal mind-flow or thought sequence someone goes through when someone else is persuading them to do something.

It's a pattern used over and over again by the professional persuaders:  marketers, advertisers, politicians ...

Monroe's Motivated Sequence in action

You can find out more about the five steps involved in writing a persuasive speech using  Monroe's Motivated Sequence  here. There's an explanation with examples of each step, and a printable blank outline template to download.

There's also an  example persuasive speech  to read that uses the method.

2) Problem/Solution

This is a two step pattern. The first part outlines/explains the problem and the second provides the solution which includes meeting the obstacles and giving evidence.

3) Comparison

In this pattern the method is to compare an item/object/idea/action against another similar item/object/idea/action and establish why the item/object/idea/action you are supporting is superior.

Example: Why a SBI website is better than a Wordpress site if you want to build an online business

• Reason One Wordpress primarily is a blogging platform and blogging is not a business model
• Reason Two Wordpress does not supply fully integrated step-by-step instructions to build a sustainable e-business
• Reason Three Wordpress does not provide its users with constant and fully tested upgrades/updating

With each comparison point compelling, relevant evidence is provided and obstacles are met.

(If you're curious check out the SBI v Wordpress comparison. There are many more than three reasons why SBI is the preferred online business platform! Wordpress or SBI? And these days you can actually have both through SBI.)

4) Using the negative to persuade

In this model the reasons why you are against the opposition of your chosen topic are highlighted.

Example: The topic is Teenage Binge Drinking and the angle is to persuade parents to take more control

• Leads to anti-social behavior - for example, mindless vandalism, drunk-driving, and unprotected sex 
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8 Effective Introductions and Powerful Conclusions

Learning objectives.

• Identify the functions of introductions and conclusions.
• Understand the key parts of an introduction and a conclusion.
• Explore techniques to create your own effective introductions and conclusions.

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech.  Imagine the first day of a semester long class.  You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester.  The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it.  However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together.  As with all aspects of a speech, these may change based on your audience, circumstance, and topic.  But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

• Topic and purpose of the speech
• Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience.  This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject.  More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech.  While not a complete list, these are some of the most common forms of attention-getters:

• Reference to Current Events
• Historical Reference
• Startling Fact
• Rhetorical Question
• Hypothetical Situation
• Demonstration
• Personal Reference
• Reference to Audience
• Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech.  When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing.  Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing.  You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction.  This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come.  It is difficult to introduce something that you haven’t made yet.  This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion.  For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech.  While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience.  The repetitive nature can also help aid in remembering your speech and topic.  However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An  appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• M.Ed., Education Administration, University of Georgia
• B.A., History, Armstrong State University

The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• 100 Persuasive Speech Topics for Students
• 100 Persuasive Essay Topics
• Examples of Great Introductory Paragraphs
• 50 Argumentative Essay Topics
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• How To Write an Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How to Structure an Essay
• 5 Steps to Writing a Position Paper
• Definition and Examples of Analysis in Composition
• Ethos, Logos, Pathos for Persuasion
• Write an Attention-Grabbing Opening Sentence for an Essay
• What an Essay Is and How to Write One
• How to Write a Graduation Speech as Valedictorian

How to Write Conclusions for Persuasive Speeches

Megan martin.

In a persuasive speech, the conclusion is your last opportunity to motivate your audience to act. Before you write your conclusion, consider the purpose of your speech. Perhaps you want your audience to take tangible action by donating money to the American Red Cross. Or your goal might be to encourage listeners to exercise more frequently. Clarifying your purpose will ensure that you communicate your intention to your audience.

Explore this article

• Use Tools and Information Persuasively
• Leave Your Audience With a Vivid Quote or Anecdote

1 Use Tools and Information Persuasively

If you want your audience to take a tangible action -- say, to adopt a homeless animal from a shelter rather than purchasing one from a pet store -- your conclusion should provide your audience with the tools or information they need to do this, such as contact information for your local Humane Society. To increase the likelihood your audience will take action, bring in the petition you want them to sign, or give them the address of the congressperson you are asking them to write and even samples of what points the letter should make.

2 Leave Your Audience With a Vivid Quote or Anecdote

If you do not have specific information or simply want to enhance the conclusion of your persuasive speech, use quotes, anecdotes or powerful statistics. If you want your audience to spend more time in nature, for example, offer statistics that demonstrate the benefits of spending time outdoors. Or you could quote a famous naturalist describing the beauty of a forest or recount a brief personal story about a meaningful moment you experienced in nature. Whichever strategy you choose, deliver your concluding thoughts with enthusiasm to show your confidence in the message.

• 1 University of Pittsburgh: Speaking in the Disciplines

About the Author

Megan Martin has more than 10 years of experience writing for trade publications and corporate newsletters as well as literary journals. She holds a Bachelor of Arts from the University of Iowa and a Master of Fine Arts in writing from The School of the Art Institute of Chicago.

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10 Ways to End Your Speech with a Bang

End your speech with an attitude , not a platitude .

Instead of firing off a perfunctory “thank you,” consider launching fireworks of final passionate thoughts from the podium.

With the flair of a fireworks finale, you’ll trigger spontaneous applause to a well-rehearsed, well-timed, and well-executed performance — a performance that reflects all the anticipation of a logger’s cry: Timbeerrrrrrrrrrr!

This article shows you how to close your speech with a bang.

Call Attention to the Close of Your Speech

Contrary to the prevailing practice of too many politicians and business and community leaders, the most influential speakers don’t end their speeches with a perfunctory and mundane “Thank you.” That’s too easy. And too lazy.

It takes creative thinking and a compelling delivery to end your speech with a mighty climax that relegates the perfunctory “thank you” as superfluous. No wonder that only seven of the 217 speeches listed in William Safire’s anthology Lend Me Your Ears: Great Speeches in History conclude with “thank you.”

Examples of How to End a Speech

“ Instead of firing off a perfunctory ‘thank you,’ consider launching fireworks of final passionate thoughts from the podium. ”

Consider these examples of resounding speech conclusions from Patrick Henry, William Jennings Bryant and Winston Churchill. You can learn from these to spark your creative energy and capture the spirit of ending with a bang.

On the brink of the American Revolution, the colonists were debating the war. Patrick Henry concluded a stirring speech on March 23, 1775 with this:

“Is life so dear or peace so sweet as to be purchased at the price of chains and slavery. Forbid it, Almighty God! I know not what course others may take but as for me give me liberty or give me death.”

At the Democratic National Convention in 1896, William Jennings Bryan concluded his stirring speech against the gold standard in national currency with the words that have become the title of his speech:

“Having behind us the producing masses of this nation and the world, supported by the commercial interests, the laboring interests and toilers everywhere, we will answer their demand for a gold standard by saying to them: You shall not press down upon the brow of labor this crown of thorns: you shall not crucify mankind upon a cross of gold.”

In the face of a German threat of an invasion upon England in World War II, Winston Churchill on June 18, 1940 called upon all of the British to brace themselves. He concluded his speech with the words that have become the title of the speech:

“Let us therefore brace ourselves to our duty and so bear ourselves that if the British Commonwealth and Empire lasts for thousands of years, men will say: ‘This was their finest hour.’”

End Your Speech on a High Note

Leading speakers end their speeches like the opera star—on a high note, vocally and intellectually. Just as the comedian should leave ‘em laughing, the speaker should leave ‘em thinking. Last words linger. Last words crystallize your thoughts, galvanize your message, and mobilize your audience.

Study the following 10 templates and adapt your speech to end your speech with a bang :

“ Just as the comedian should leave ‘em laughing, the speaker should leave ‘em thinking. ”

• Bookend Close
• Challenge Close
• Repetitive Close
• Title Close
• Sing Song Close
• Callback Close
• Movie Close
• Quotation Close
• Third Party Close

#1 – Bookend Close

For a bookend speech closing, refer back to your opening anecdote or quote and say, “We have arrived, now, where we began.”

Then reiterate the message you want your audience to remember. This will achieve symmetry in the classic 3-part speech outline : Tell ‘em what you are going to tell ‘em; tell ‘em, then tell ‘em what you just told ‘em.’

#2 – Challenge Close

Challenge your audience to a pply what you have told them in the speech.

If you were concluding a speech on the importance of taking action, you could say:

“Let’s turn from spectators into participants. Let’s recall the inspiring words of U.S. President Theodore Roosevelt who said: ‘Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to remain with those poor spirits who neither enjoy much nor suffer much because they live in the gray twilight that knows not victory nor defeat.’ We have too much to do to sit on the sidelines. We need you to step out of the gray twilight into the bright sunshine so that we can all see the dawn of a new day.”

#3 – Echo Close

“ Last words crystallize your thoughts, galvanize your message, and mobilize your audience. ”

Focus on one word in a quotation and emphasize that word to echo your final point.

For example, consider the five echoes of the word “do” in this ending to a speech on the importance of getting involved in the education process:

“More than 450 years before the birth of Christ, Confucius said: ‘What I hear, I forget; what I see, I remember; what I do , I understand.’ Let’s do it together. We’ve heard what we have to do . We’ve seen what we need to do . Now is the time to do it, and, together, we can do it.”

#4 – Repetitive Close

Find a phrase and structure it in a repetitive format that strikes the cadence of a drummer, building to a crescendo ending of a motivational speech:

“Architects cannot renovate it. Businesses cannot incorporate it. Churches cannot inculcate it. Developers cannot innovate it. Engineers cannot calculate it. Governments cannot legislate it. Judges cannot adjudicate it. Lawyers cannot litigate it. Manufacturers cannot fabricate it. Politicians cannot appropriate it. Scientist cannot formulate it. Technicians cannot generate it. Only you can orchestrate it.”

#5 – Title Close

Give your speech a provocative title that encapsulates your message memorably. Then, use the title of your speech as your closing words to stir your audience to think more fully about what they just heard, reinforcing the title of the speech that you referenced earlier.

Hint : Try writing the ending of your speech first to better construct the title.

#6 – Sing Song Close

Ask the audience to repeat a phrase that you used several times in your speech.

Let say your phrase is: “Together, we can win.” You repeat that phrase over and over again. Then just before your close, you say: “I know that all of you are talented, all of you are driven. I know that none of us can do this alone, but (pause) Together (pause) we can (pause until the audience responds.)

#7 – Callback Close

Refer back to a story you told where some activity was not fully completed . Then pick up the story and close it around your theme.

For example:

“Remember those bubbles that four year old held so gently in his hands? Well now those same gentle hands are now poised skillfully around the hearts of hundreds of people. Today he is a heart surgeon.”

#8 – Movie Close

For example, in concluding a speech on the maturity of a product line and the need to leave the past behind and create new and different products, an executive concluded a speech with a reference to growing pangs. The speaker alluded to the final scene in the movie Summer of ‘42 . The main character is Hermie. Now an adult he is reminiscing about his lost adolescence.

“ ‘Life is made up of small comings and goings. And for everything we take with us, there is something that we leave behind. In the summer of ’42, we raided the Coast Guard Station 4 times. We saw 5 movies. And we had 9 days of rain. Benji broke his watch. Oskie gave up the harmonica. And in a very special way, I lost Hermie, forever.’ So too this year, in a very special way, we have lost our old company in a very special way. Now we are moving on to a stronger, more mature company.”

#9 – Quotation Close

Use a famous quotation to harness the audience’s attention, much like turning on a spotlight.

For example, if you were concluding a speech on the importance of maintaining self confidence in the face of adversity, you could say:

“We have to be like the bird –the bird that author Victor Hugo one observed – the bird that pauses in its flight awhile, on boughs too light, – on a branch that is likely to break– feels that branch break, yet sings, knowing she hath wings.”

#10 – Third Party Close

Take the use of a quotation up a notch with the Third Party Close. Leverage the use of a quotation in context of your message. Use the premise of that quotation to frame your finale so that it serves as a launching pad to lift your message high for the audience to more fully appreciate.

If you were concluding a speech on the importance of embracing change, you could say:

Change has become a way of life to a better life. We have to recall the insight of President Abraham Lincoln, on the brink of Civil War and fighting the near 100-year long tradition of slavery in the United States dating back to George Washington and Thomas Jefferson, who owned slaves. Lincoln looked change directly in the eye and said: “The dogmas of the quiet past are inadequate for the stormy present and future. As our circumstances are new, we must think anew and act anew.” And so must we. We need to look at this old issue in a new way, not simply for today but to make our tomorrows more rewarding, more fulfilling, and more compelling because of the change we make today. With your help, we can think anew and act anew on the issue before us today.”

Your Speech Ending Challenge

May you think anew about ending your speeches. Try one of these 10 techniques and turn the podium into your personal fireworks platform.

Fire off spectacular ideas with blazing after thoughts. Light up your audience with insight. Fire your most poignant salvos in the fleeting seconds of your speech. And make sure your message resounds in your audience’s ears… with a bang!

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25 comments.

A very nice example for “#5 – Title Close” is Mark Hunter’s winning speech http://www.markhunter.com.au/sinkFullOfGreenTomatoes.aspx

Great posting — lots of good closings. In my experience, endings where you circle back to the beginning are particularly effective, as are endings that get the audience to do something (small) that’s relevant to your topic — one that the author doesn’t consider.

Great article, Pete. I especially like #7 – The Callback Close. I am a speech coach and recently blogged about how to end a presentation. Like you, I also chose fireworks as my image and metaphor. I would appreciate your feedback! http://sarahgershman.blogspot.com/2010/07/end-with-fireworks.html

Thanks, Sarah

I LOVE THE ECHO CLOSE!

This are great points that will help me a lot. I’m enrolled in NOVA CST-100 and I have a speech do this Wednesday. I’ll make sure to use this helpful tips since i have a tendency of starting my speeches strong but not being able to close strong. Thank you.

Thank you for publishing tips on how to make a provocative closing speech. Your article has helped me a lot. More power and Mabuhay!

These are brilliant! Thanks so much! Kathleen

So true! It is so awesome!

You could also end your speech or essay with a poem, like #9.

Was looking for an ending for a speech that i had to give to Drs, nurses on their cultural evening celebrations and i found wonderful thoughts here. Appreciate all who have contributed.May this effort put in reach many more.

Just read CALLBACK CLOSE. A fascinating one for me and many of the others.

I’m trying to write a speech about the extinction of the Moa bird and I don’t know how to finish it.

These are awesome! Thanks a million! 🙂

Awesome!!!!!!

very helpful. I fired up to write a powerful ending to my speech!

I think that all of these are really good ways to end your speech but, there are so many to choose from, that its really hard to choose like just one.

Awesome advice learned a lot. Was very insightful and helpful.

This was really a blast. I prefer number three”the echo close”. It was the one that drew my attention and I think I will always use it when ending my debate. Thank you

Yes, your comment reminds me of the ending to a poem by one of the world’s favorite authors, Robert Frost’s “Stopping by the woods on snowy eve…” (Or something to that effect: unable to take the time to look it up but think this is the ending: “…and miles to go before I sleep. Miles to go before I sleep.” Thanks for reminding me of it with your comment…;-)

This was very useful info i loved it

#6 ‘Sing song close’ works wonders. I had tried it during my speech & it was an instant action with the audience participation.

Thanks so much for your experience, examples and wisdom on how to better communicate, the key to understanding and even world peace.

I like the your speech ending challenge

DLungan, this is one of the best, if not the best article I have read on the topic. Thank you for sharing!

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RT @ANU_RSAT: 10 Ways to End Your Speech with a Bang: http://t.co/vzcgJAYvp5 . How many of these will we see at #ANU3MT2014, I wonder? #phdc… — @LAS_Centre Sep 9th, 2014

RT @ANU_RSAT: 10 Ways to End Your Speech with a Bang: http://t.co/vzcgJAYvp5 . How many of these will we see at #ANU3MT2014, I wonder? #phdc… — @thesiswhisperer Sep 9th, 2014

“Instead of firing off a perfunctory ‘thank you,’ consider launching fireworks of final passionate thoughts from… http://t.co/EOIIHLDCsn — @wconferences Sep 11th, 2014

#publicspeaking End your speech with a bang & send them home buzzing: https://t.co/BepUCON9FI — @SuttonSpeakers Feb 13th, 2016

10 Ways to End Your Speech With a Bang https://t.co/KCR201YcuE by @6minutes — @BenjaminBallA Feb 21st, 2016

It’s all about how you leave them. Check out 10 ways to end your speech with a bang: https://t.co/mMBr8CVf6f — Release Your Voice (@ReleaseUrVoice) Jun 29th, 2016

Worried about ending your speech? Here are a few techniques and some great examples: https://t.co/JF6cQ71AIH — @NicoleLAckman Sep 5th, 2016

10 Ways to End Your Speech With a Bang https://t.co/1MyIXtVZDq — @MelSherwood_ May 8th, 2017

10 Ways to End Your Speech with a Bang https://t.co/q9PFPiPOTE via @6minutes — Meet Me Next (@MeetMeNext) Jun 23rd, 2017

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9 Blog Links

Pivotal Public Speaking » 10 Ways to End Your Speech with a Bang — Oct 13th, 2009

10 Ways to End Your Speech with a Bang | Speech Topics — Jul 6th, 2011

Public Speaking: Making Your Last Words Last « LEADERSHIP MINTS — Sep 19th, 2011

Three Simple Tips on How to Deliver a Powerful and Persuasive Speech | Art Marketing - Maria Brophy — Jan 31st, 2012

2. Effective opening and closing | The Perfect Presentation — May 16th, 2012

Kissing Sleeping Beauty With More Than Lip Service « LEADERSHIP MINTS — Jun 13th, 2012

End Your Speech on a High Note » BNI Marin Chapter – Network 54 – Join Today — Aug 6th, 2012

The Big Finish, or how to end a speech with oomph. « Speak for Yourself — Feb 13th, 2013

Strengthening Your Q & A Punch « LEADERSHIP MINTS — Jul 18th, 2013

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The art of persuasive speech: How to speak with confidence

Phoebe Perelman

The spoken word is a catalyst for change. From the boardroom, to the newsroom, to the courtroom, to the dining room – words are used not only to inform, but to influence. Every speech you give and conversation you have are opportunities to shape the world around you. In our inundated information economy, the value of your ideas is determined by your ability to persuade.

What is a persuasive speech?

A persuasive speech is a form of communication intended to influence the beliefs, attitudes, and actions of others. Whether you’re an L&D leader shaping organizational culture, a sales manager overseeing a team, or a social media strategist responsible for justifying ad spend, persuasive speaking is an integral part of your job description.

I’m sure you can think of some prime persuasive speech examples. Maybe Martin Luther King, Jr.’s ‘I Have a Dream’ speech comes to mind. Or Al Gore’s ‘Inconvenient Truth.’ Or maybe that time your daughter tried to convince you to adopt a ferret.

Persuasive speeches come in many forms, but some persuasive speeches move masses (or result in new family mascots), while others don’t make a dent. Why?

Why your persuasive speaking might not be working

If you’ve ever failed to foster organizational change, close a deal, or motivate a team, you may be thinking more about what you want to say than what the audience needs to hear. We’ve all been there! But in order to persuade people, you first need to understand them.

Reason #1: Not studying your audience

Put yourself in the audience members’ shoes by answering the following questions:

• Who are they?
• What do they do?
• What do they dream of?
• What keeps them lying awake at night?
• How will your idea, product, or point of view benefit them or solve a problem they care about?
• What are their existing feelings and beliefs about the topic at hand?

By considering what they care about, you can determine the type of content they’ll resonate with. And by acknowledging their resistance points, you can prepare to address any counterarguments or rebuttals.

Reason #2: Not using enough data

Another common pitfall we see is when speakers lean too heavily into emotional content without including any supporting evidence. Your argument will stall quickly if there’s no research, data, or other qualitative and quantitative metrics to back up your Big Idea™.

Reason #3: Not communicating your data well

On the opposite spectrum, speakers can also lean too heavily into logical content, relying solely on facts and figures with no story. “ Data doesn’t speak for itselfe , it needs a good storyteller,” says Nancy Duarte, CEO of Duarte Inc. “The findings [from the data] can stay buried without the help of a communicator.”

Neither instance is ideal. Persuasive speeches and presentations alike require a rhetorical juggling act with three specific elements.

You can learn more about this in our best-selling workshop, Duarte DataStory®. It was specifically designed to help professionals in data-intense roles learn how to communicate better, and tell stories through their data, to win buy-in.

How do you craft a persuasive speech?

Persuasive speeches need three imperative components. And these three persuasive speaking components have held true for over 2,000 years. We all have Aristotle to thank for this timeless wisdom. They are ethos, pathos, and logos, and we’ll go into why they are needed when you begin to structure your persuasive speech.

3 components of a persuasive speech structure

Make sure your persuasive speech structure includes some aspect of the three below elements. They are a huge tool for ensuring your persuasive presentation is a success.

Ethos: Establishing credibility

Establishing credibility as a speaker is crucial to winning over an audience. After all, would you take advice from a doctor who hadn’t gone through medical school? I think not. People are more likely to listen to someone they perceive as:

• Knowledgeable
• Trustworthy
• And ethical

You can establish credibility by demonstrating confidence, conveying your expertise, and sharing relevant experience (in a humble, non-braggy way of course).

Pathos: Emotional appeal

One of the most effective persuasive strategies is tapping into the emotions of your audience. We can learn a lot about emotional appeal by looking at advertisements. Companies aren’t just selling a product – they’re selling a feeling, or a better state of being. Cars become calls to adventure, clothing becomes a boost of confidence, and software becomes a time-saver. These outcomes are illustrated through stories, metaphors, and vivid language or imagery. The same tactics can be incorporated into a persuasive speech.

Logos: Logical appeal

No matter how trustworthy you seem, or how compelling your stories are, most people need tangible proof. That’s why concrete evidence is essential to any speech or presentation. Include facts, statistics, customer examples, and expert validation to bolster your claims and enhance the credibility of your message.

As I said above, it’s important to cover your bases and include elements of all three persuasive appeals when outlining your main messages. Speaking of outlines…

How to use a persuasive speech outline

Now that you have your three components for your persuasive speech structure, it’s time to make your persuasive speech outline.

Step 1. Identify your Big Idea™

Start by determining a Big Idea™ for your talk. What is the main point you want the audience to walk away with? This will serve as a thesis of sorts.

Step 2: Compile content to validate your Big Idea™

Next, determine what key messages you need to make to validate your Big Idea™. These may include problems, solutions, topics, specific events, periods in time, etc. You can then start to organize these messages into chapters.

Step 3: Gather supporting points

Once you’ve defined your chapters, you can add supporting points. Those are your stats, quotes, stories, use cases, metaphors, personal anecdotes, etc.

Step 4: Read it back and fill in gaps

Your outline is probably looking good by now, but you’re not quite done. Review your outline out loud to see how it transitions from one point to the next. This is your chance to rearrange and reconsider your content. Ask yourself:

• Does my outline address the audience-specific questions posed earlier?
• Have I incorporated every side of the rhetorical triangle?
• Does it flow?
• Am I using contrast to keep my audience engaged?

Once you feel good about the messy middle of your presentation, start to brainstorm a captivating hook and compelling call to action.

Step 5: Determine your visual aids for your persuasive speech

Visual aids come in all shapes and sizes. Depending on your audience size, goals, and intent, there are a multitude of options when it comes to selecting the right visual aid for your persuasive speech. We’ve covered the topic of how to choose the right visual aid for your speech, so let’s assume is a presentation (our specialty!)

What is a persuasive presentation?

A persuasive presentation is when you choose to deliver your persuasive speech with the use of a digital presentation deck. This is typically done with slide presentation software, and they usually have helpful features like speaker notes or slide templates to help you tell your story in a visually appealing way.

Presentations offer something that speeches don’t: visuals. Visuals enhance your ability to elicit emotion and provide supporting evidence.

The most persuasive slides are simple, easy to understand, and complementary to your verbal message. So, keep your main message in mind, stick to one idea per slide, and make sure your slides can pass the Glance Test™.

Want more info on slide design principles? Allow me to save you some reading time by directing you to our on-demand webinar: Designing slides and visual aids that pop.

What is a call-to-action speech?

If you don’t intend to move someone with your persuasive presentation, then you might as well send an email. A call-to-action speech is the same as a persuasive speech. It should move your audience into action through the art of persuasion.

At Duarte, we believe that every speech is a persuasive speech, and no persuasive speech is complete without a call to action. A call to action is a directive for the audience based on your end goal. What do you want to achieve with this talk and what do you want the audience to do to help you achieve that goal?

• Champion your brand?
• Complete a training course??
• Schedule a second sales conversation?

A call-to-action could also involve changing belief systems or getting the audience to adopt a new point of view. Maybe you don’t need them to act on something, but instead to feel differently about a person, product, or process.

Before developing your CTA, ask yourself: “who are they when they walk in the room, and who do I want them to be when they leave the room?”

What qualities do you need to improve your persuasive communication?

Persuasive speaking involves more than just content. You could have the most robust, audience-centric script, but without public speaking prowess, your efforts will go to waste. The way you deliver your speech or presentation has everything to do with the likelihood of influencing an audience. Capturing and holding an audience’s attention requires a certain type of stage presence. Fortunately, you don’t need to be born with uncanny charisma – you can learn how to leverage your voice and speak with confidence.

The best way to nail your persuasive speech is with Duarte

There’s a lot that goes into persuasive speaking. And that tracks – it’s not easy to change people’s actions and beliefs! The content you choose, the visuals you use, and the way you deliver all play a role in persuasion. And more often than not, it’s helpful to seek an outside perspective to pressure test your persuasive speech.

Duarte works with the world’s biggest brands to develop persuasive stories and visuals that have won countless hearts and minds. From CEOs giving their keynotes to thousands, to product marketers getting their go-to-market product launches just right, we can help!

So, if you’re prepping for a main-stage or career-defining event where you need to influence an outcome, consider working with a persuasive expert from our agency.

If you’re confident in your content, but not in your persuasive stage presence, hone in on delivery by working with a speaker coach.

Or, if you don’t have a specific persuasive presentation to prepare for, but want to learn how to shape ideas into persuasive narratives, you can enroll in a public speaking and presentation skills course like Resonate® that will teach you how to:

• Analyze your audience so you can deliver value, even when they resist
• Clarify the core of your idea
• Create supporting content with the story structure used by history’s greatest communicators
• Distill and communicate complex ideas with clarity

And that concludes the persuasive speaking basics. Let’s recap. The best way to prepare for persuasive speaking opportunities is to:

• Think audience-first
• Consider counterarguments
• Incorporate ethos, logos, and pathos
• Use an outline
• Craft a clear call to action
• Add visuals if possible
• Refine your delivery
• Pressure test with an external perspective (like ours)

Put these tactics to the test before your next persuasive speech and see just how influential you can be.

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15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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• Writing Paragraphs

How to Write a Concluding Paragraph for a Persuasive Essay

Last Updated: February 13, 2024 Fact Checked

This article was co-authored by Jake Adams . Jake Adams is an academic tutor and the owner of Simplifi EDU, a Santa Monica, California based online tutoring business offering learning resources and online tutors for academic subjects K-College, SAT & ACT prep, and college admissions applications. With over 14 years of professional tutoring experience, Jake is dedicated to providing his clients the very best online tutoring experience and access to a network of excellent undergraduate and graduate-level tutors from top colleges all over the nation. Jake holds a BS in International Business and Marketing from Pepperdine University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 189,266 times.

Giving an Overview

• If it helps, print out a copy of the body of the paper and highlight the main points to be summarized.

• For instance, "Gun laws should be changed to reflect the evolving needs of today's generations.”

• You can, however, create a call to action or end with a creative and engaging hook statement.

• Using the first sentence to restate the hypothesis in your introduction, in different wording
• Writing the next 2-3 sentence to summarize the key arguments made in your paper
• Having the last 1-2 sentences be a grand statement of conclusion, saying what your final findings are

Using Convincing Wording

• For instance, "Regular exercise reduces stress, improves your sleep, and promotes weight loss."

• For instance, instead of writing, "The traditional American Dream is not dead and gone," write, "The American Dream is not dead.”
• However, keep in mind that in some cases, more elaborate wording may be necessary to drive home your point.

Establishing the Relevance of Your Conclusion

• For example,"What will happen to small businesses as different industries continue to go digital?"

• For example, "Being environmentally responsible is a necessary step for all people, in order to save the parts of nature that we have left."

• For example, "If this competitive nature of school work were replaced with a more community-based learning approach, we might see happier, healthier children."

Community Q&A

You Might Also Like

• ↑ Jake Adams. Academic Tutor & Test Prep Specialist. Expert Interview. 20 May 2020.
• ↑ https://opentextbc.ca/writingforsuccess/chapter/chapter-10-persuasion/
• ↑ http://penandthepad.com/write-concluding-paragraph-persuasive-essay-college-1412.html
• ↑ http://examples.yourdictionary.com/parallel-structure-examples.html
• ↑ http://writingcenter.fas.harvard.edu/pages/ending-essay-conclusions
• ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/conclusions.html

About This Article

To write a concluding paragraph for your persuasive essay, you’ll need to briefly summarize your main arguments. Use the first sentence to restate your hypothesis from your introduction in different words. Then, spend 2 or 3 sentences reminding the reader of the main arguments you made throughout the essay. Use strong, simple language to emphasize your conclusion. You can also add a call to action or tell the reader what you think should happen as a result of your conclusions. For example, "If this competitive nature of school work were replaced with a more community-based learning approach, we might see happier, healthier children." For more tips from our Teaching co-author, including how to position your arguments within the bigger picture, read on! Did this summary help you? Yes No

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How to properly end a persuasive essay.

Just like any piece of writing, you can end your persuasive essay any way you want too.  If you’re trying to get the best grades for all the work you put in, however, following a tried and tested structure might be in your best interest (apart from using a grammar cleanup software ).

Most persuasive essays can be effectively ended using a three-part conclusion structure.  Any time you’re finishing up a piece of writing in this genre and aren’t sure how to close, you can employ this as you standard format.

• Restate the thesis.  Don’t repeat the main topic verbatim.  Instead, restate it in a new way as a way to remind the reader what the primary thrust of the essay is about.
• Summarize your main points.  You don’t need to get into much detail here.  Just run down all the major points you discussed in the paper as a way to keep it fresh in the reader’s mind.
• Insert a concluding comment or call to action.  This is your closing statement so make it count.  What you write will depend on what you’re hoping to persuade your readers to do.  You can end with a prediction (something that will happen if something doesn’t change), a question (to get your readers to make their own predictions), a recommendation (actions that can be taken either by the reader or those responsible for the issues) or a related quotation.

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

Related CollegeVine Blog Posts

27 Persuasive Speech Topics to Captivate Your Audience

• The Speaker Lab
• June 13, 2024

Table of Contents

If you’ve ever written a persuasive speech, chances are you’ve struggled to choose a persuasive speech topic . It makes sense, right? You want to speak on something relevant yet unique, timely but timeless. Sometimes it feels like every good idea is already taken or too controversial. Or maybe the topic you’re considering seems too bland and won’t stir the pot enough. CEOs, entrepreneurs, authors—everyone with something important to say faces this challenge.

Well, fear not. We’ve got some fresh ideas for persuasive speech topics coming right up. These aren’t your high school debate prompts; they’re designed for individuals ready to make waves across industries and impact audiences. So if you’re on a mission to reshape perceptions and create genuine transformation, stick around.

Understanding the Power of Persuasion

Before we dive into these topics, let’s get one thing straight: understanding persuasion in speech is like having a superpower. But what makes some speeches stick with us forever? Persuasive speaking works its charm by tapping into our emotions and reasoning. It’s that perfect blend of ethos, pathos, and logos that the Greek philosopher Aristotle talked about centuries ago.

• Ethos: This is all about credibility. If the audience trusts the speaker (you), they’re more likely to be on board with your message.
• Pathos: Here’s where emotions come into play. The right emotional appeal can make an audience start to see things your way.
• Logos: Logic seals the deal. A well-reasoned argument backed by solid facts? Hard to argue against that.

This trio works together to create a kind of spellbinding effect that doesn’t just persuade, but also sticks with your audience long after the talk has ended. With these three rhetorical appeals in hand, you can do more than convince; you can transform thinking and ignite action because your persuasive speech topic resonates on a deeply personal level for each listener.

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Choosing Persuasive Speech Topics That Resonate With Your Audience

Tailoring your topic to your audience isn’t just important; it’s everything when it comes to persuasion. After all, if you don’t know who you’re talking to, how will you grab their attention? Imagine chatting about quantum physics with a room full of poets or discussing poetry at a tech conference. See the mismatch? Choosing the right persuasive speech topic means finding one that resonates deeply with your listeners’ lives and experiences.

To analyze your audience effectively, you’re going to want to do a little digging ahead of time.

• Dig into Demographics: Age, occupation, education level—these aren’t just numbers and titles; they’re clues into what might spark interest.
• Catch the Cultural Cues: What cultural backgrounds are present in your audience? Understanding their cultural fabric can influence what makes them laugh, what they hold sacred, and even the subjects that might be touchy.
• Tune into their Concerns: What keeps them up at night? Whether it’s climate change or personal finance, aligning your speech here can keep your audience engaged.

In essence, knowing your audience means respecting them enough to make sure they walk away feeling heard and understood rather than preached at or overlooked. And guess what? When folks feel respected and valued, they listen more closely.

Exploring Persuasive Speech Topics

Whether you’re a seasoned speaker or just starting out on your public speaking journey, choosing persuasive speech topics that resonate with audiences can feel difficult. However, knowing who’s sitting in your audience can make that decision a lot easier. Analyzing your audience ensures that your message hits home and sparks interest and debate. Consider some of the categories below as you brainstorm your speech topic.

• Current Events and Social Issues: Hot off the press. These topics are fresh, relevant, and have everyone talking already. You’re halfway there.
• Ethical Dilemmas and Moral Questions: Moral dilemmas offer rich soil for persuasion because they invite listeners to explore their values.
• Technology and Innovation: Tech shapes our future every day. Discuss its impacts or ethical considerations for endless engagement.
• Health and Wellness: This area touches everyone’s life at some point. From diet fads to healthcare policies—if it affects well-being, people want to hear about it.
• Educational Reform and Policy Changes: Schools shape societies’ futures; thus discussions around education reforms carry weight for many listeners looking toward tomorrow’s promise.

Your chosen topic doesn’t need to be grandiose or controversial. Sometimes simplicity speaks volumes more than we give it credit for. When crafting your persuasive speech, the goal is simply to choose a topic that both informs and transforms perspectives.

Current Events and Social Issues

Diving into the realm of current events and societal debates has the power to transform a decent speech into one that lingers in memory. Why? By engaging with present-day events and societal dilemmas, we are moved, provoked, and occasionally our perspectives on life are profoundly altered.

So, let’s dive right in. Here are some persuasive speech topics that are not just timely but packed with potential to spark debate, drive change, or at least get people thinking.

• Climate Change: It’s been talked about for years, but with wildfires raging and ice caps melting it’s a more critical topic than ever. How can we not only stop but reverse the damage?
• Social Justice Movements: From Black Lives Matter to Stop Asian Hate, these movements have stirred conversations worldwide. In what ways are governments expected to step up and guarantee fairness among their citizens? How can each person pitch in meaningfully to support these vital movements?
• The Tech Takeover: Technology is shaping our future, but at what cost? Let’s talk digital privacy rights or AI ethics.
• Mental Health Awareness: With a global pandemic throwing life as we know it out of balance, mental health has taken center stage. How do we build societies that support mental wellness?

Right now, we’re smack in the middle of events that will fill history books for generations to come. Each of these topics isn’t just relevant; they’re urgent. But remember this: while diving deep into any of them could make for powerful persuasive speeches, always aim for empathy over controversy.

Ethical Dilemmas and Moral Questions

We live in an era teeming with issues ripe for debate—climate change action versus economic growth challenges; genetic engineering marvels against ethical quandaries; digital age freedoms wrestling with security needs—the list goes on. Persuasive essay topics that deal with ethical dilemmas and moral questions can be great ways to challenge your audience—and even yourself. Take a look:

• Government Surveillance: Is it a necessary protection or an invasion of privacy?
• Vaccine Mandates: Is it a public health safety net or a personal freedom infringement?
• Data Privacy vs. Technological Advancement: Where do we draw the line?
• Artificial Intelligence: Should machines have rights like humans do?

Good persuasive speeches do more than wade through facts. They spark engaging dialogues, challenge people’s beliefs, and maybe even alter their viewpoints. Exploring persuasive speech topics about ethics and morality forces us to dig deeper and frequently nudges us beyond the boundaries of our comfort zones. But here’s the kicker: they also make your speech unforgettable.

Technology and Innovation

Technology’s relentless pace has us all on our toes, wondering what’s next. As a result, it gives us plenty of persuasive speech topics to consider.

• AI Ethics: Artifical intelligence can be a force for good, but it can also have negative outcomes, like the loss of jobs. Should it be regulated? If so, how?
• Data Privacy: What responsibility do corporations have to consumers when it comes to data privacy? This would be a great topic to explore data and privacy rights.
• Gene Editing: Thanks to technology like CRISPR, it’s now possible to edit genetic code. But is it ethical to edit the genes of humans, either born or unborn? How far is too far?
• Elon’s Mars Mission: Is exploring other planets our human duty or a waste of resources?

With technology moving faster than legislation can keep up, posing these questions is vital. Without scrutiny, technology can quickly become a dangerous tool, so it’s important to spend time exploring its implications. Whether you’re prepping for your next persuasive speech or simply want to stay informed, digging into these topics is a great way to keep your audience engaged and informed.

Health and Wellness

When it comes to persuasive speech topics, health-related issues pack a punch like no other because, well, who isn’t interested in living their best life? In addition, it’s a topic that everyone can easily relate to because our well-being is something that we all think about. As far the specific issue you choose, you’ll want to look back on the research you did on your audience. Are they fitness buffs looking for the next challenge or parents concerned about family nutrition? Tailor your topic accordingly.

• Effects of the Pandemic: Dive into how global pandemics reshape public health policies.
• Mental Health: In what capacity is mental health affected by technology? Is social media a concern? If so, what steps should parents take to protect themselves and their children in an increasingly digital world?
• Artificial Intelligence:  Chat about wearable tech transforming personal wellness or AI’s role in advancing healthcare solutions.
• Educational Reform & Policy Changes: Debate the necessity of nutritional education in schools or argue for more accessible healthcare services.

Health is a great topic for persuasive speeches because if there’s one thing we can all agree on, it’s wanting good health—not just for us but generations to come.

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Education Reform and Policy Changes

Schooling serves as the cornerstone for nurturing groundbreaking advancements, fostering fairness, and upholding democratic values. However, these days, many are calling for education reform . These voices challenge us to question norms, imagine new possibilities, and rally for collective action. Of course, not everyone sees eye-to-eye on what needs changing in our schools or how to do it. So before you pick one of the topics below, again, make sure you understand who you’re talking to. That’s step one towards making an impact.

• Standardized Testing: How necessary is it and who really benefits from it?
• Educational Funding: What is causing funding inequities between rich and poor districts? How might this be addressed? What solutions have been tried and have they worked?
• School Curriculum: How should schools implement inclusive curriculums reflecting diverse histories and experiences?

Before change can occur, questions must be asked. By posing questions about the state of education in the U.S., you can challenge what people really know about the system in place. And who knows? You just might surprise yourself by what you find.

Exploring persuasive speech topics is the first step towards delivering a memorable speech. When you understand the power behind every word and meet your audience’s expectations, you can craft messages that resonate.

Potential topics range from current events to technology and innovation. Even ethical dilemmas can turn into a great persuasive speech when handled carefully. Similarly, speaking on health and wellness turns personal goals into universal concerns that are sure to grip your audience. Last but not least, educational reform provides plenty of room for conversation, as it’s sure to affect generations to come.

These aren’t just topics, though. When you stand before an audience next time around, remember: you’re not just delivering a speech—you’re igniting change one word at a time.

• Last Updated: June 12, 2024

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