what should a marketing presentation include

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

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Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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How to Create a Terrific Marketing Presentation

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A well-crafted marketing presentation can make or break your pitch to stakeholders. It’s your chance to showcase your marketing strategy, align with your business goals, and capture the interest of your target market. A good marketing presentation should be engaging and informative. This applies to outlining your digital marketing approach or detailing your social media tactics. Additionally, integrating elements from your marketing plan presentation ensures a cohesive narrative. Customizable slides can help tailor your message to different audiences. This makes each presentation unique and effective.

In this article, we'll explore what a marketing presentation entails and why it's crucial to create them. We'll discuss key components like what to present, who to present to, and how often you should show. You'll discover 15 reasons marketing presentations are vital and the types you might need to create. We'll also cover the most important slides to include and share 13 practical tips to create compelling presentations. These tips range from making your first slides count with a catchy CTA to using storytelling and proper visuals effectively. Whether you're a seasoned marketer or just starting, these insights will help you elevate your presentation game.

What is a Marketing Presentation?

A marketing presentation is a tool businesses use to share their marketing ideas, strategies, goals, and achievements with a specific audience. It usually includes a marketing plan, marketing tactics, and highlights of past campaign successes through stories and data. This presentation helps align business goals with marketing efforts and makes sure everyone understands the plan.

An effective marketing presentation should have a detailed market analysis. This helps understand the target market and the unique selling points of the product or service. Often, it includes case studies that show real examples of successful marketing strategies. It should also discuss various marketing channels, like digital marketing and social media, to reach the audience. The presentation should resonate with the audience and convey the marketing message.

Creating an effective marketing presentation involves several key steps. First, outline the marketing plan, ensuring it aligns with the business strategy. Use visuals and data to back up your points and make the information easy to digest. Highlight the unique selling points of your product or service to differentiate it from competitors. Ensure the presentation is customizable to tailor the message to different audiences, making it relevant and impactful each time it is delivered​.

3 Key Things To Know

A marketing presentation is a powerful tool that businesses use to convey their marketing strategies, goals, and achievements. The information below will help you understand what to present, who to present to, and how often to present in a marketing presentation.

1. What should you present?

In a marketing presentation, you should cover essential elements that showcase your marketing plan and strategies. Start by defining your target audience and explaining your marketing campaign's objectives. Include a detailed market analysis to highlight trends and opportunities. Use data visualization to make complex information more accessible and engaging. Highlight the marketing channels you plan to use, such as social media, email, or print. Make sure your slide deck emphasizes your unique selling points and the benefits of your product or service. This approach ensures your audience grasps the full scope of your marketing efforts and understands how you plan to achieve your business goals​.

2. Who should you present to?

You must tailor your marketing presentation according to the audience you are addressing. Common audiences include C-suite executives, marketing teams, or potential customers and clients. For senior executives, focus on high-level strategies, key metrics, and how your marketing efforts align with the company’s business goals. If presenting to a marketing team, delve deeper into specific tactics and detailed data. Ensure your presentation is engaging and addresses the interests and expertise of your audience. Customizing your slide deck for the target audience helps maintain their attention and makes your message more impactful​​.

3. How often should you present?

The frequency of marketing presentations depends on the needs of your campaign and your audience. For ongoing marketing campaigns, monthly or quarterly updates are common to keep stakeholders informed about progress and adjustments. If you are launching a new product or service, more frequent presentations might be necessary initially. Regular presentations help maintain transparency and ensure that everyone involved is up-to-date with the latest developments. Automating the sharing of your presentations can also save time and ensure consistency in communication​.

15 Reasons It's Crucial to Create Marketing Presentations

Creating marketing presentations is crucial for businesses to effectively communicate their strategies, goals, and achievements. These presentations help align marketing efforts with business objectives and engage stakeholders. Here are 15 reasons why it's essential to create marketing presentations.

1. Communicate Marketing Strategies

Marketing presentations help businesses communicate their marketing strategies to stakeholders. They outline key objectives, target audience details, and planned marketing efforts. Thus ensuring everyone understands the direction and goals.

2. Showcase Achievements

Highlighting past marketing successes through presentations builds credibility. Using data visualization and real-life examples, you can show how previous strategies have achieved business goals, making it easier to gain support for future plans​.

3. Align Team Efforts

Marketing presentations align the efforts of different teams. By sharing a unified marketing plan, everyone understands their roles and responsibilities, leading to cohesive and efficient marketing efforts.

4. Create Brand Awareness

Effective presentations create strong brand awareness. Introducing your brand to potential customers or clients through engaging presentations can significantly enhance recognition and recall​.

5. Engage Stakeholders

Presentations are a great way to engage stakeholders, including investors, partners, and clients. Using well-designed slides and compelling stories, you can capture their attention and keep them interested throughout.

6. Utilize Marketing Presentation Templates

Using marketing presentation templates can save time and ensure a professional look. These templates help maintain consistency and make it easier to create visually appealing presentations​.

7. Enhance Digital Marketing Efforts

Presentations play a crucial role in digital marketing efforts. They can be used to pitch digital marketing strategies, including SEO and social media plans. This makes it easier to explain complex concepts and gain buy-in​.

8. Improve Presentation Design

Following presentation design rules like the 10/20/30 rule (10 slides, 20 minutes, 30-point font), the 5/5/5 rule or the 7x7 rule (no more than seven lines of text, seven words per line) helps create clear and impactful presentations​.

9. Support Sustainable Presentation Design

Creating presentations with a focus on sustainability, like using reusable templates and digital formats, reduces waste and supports environmentally friendly practices​.

10. Facilitate Training and Development

Marketing presentations are useful for training new employees. They provide a structured way to convey important information about marketing strategies and company goals.

11. Generate Leads and Sales

Presentations can be used to pitch products or services to potential customers, generating leads and driving sales. A well-crafted presentation can highlight the unique selling points and persuade the audience to take action​.

12. Measure Marketing Efforts

Including metrics and key performance indicators (KPIs) in your presentation helps track the success of your marketing efforts. This analysis can guide future strategies and improve performance​.

13. Adapt to Various Audiences

Presentations can be customized for different audiences, whether it's the C-suite, marketing teams, or clients. Tailoring your message ensures it resonates with each group effectively​ ​.

14. Visualize Data Effectively

Using data visualization tools in presentations helps convey complex information. Graphs, charts, and infographics make data more accessible and engaging for the audience​.

15. Foster Collaboration

Presentations encourage collaboration by bringing together different perspectives and ideas. Sharing marketing plans and strategies in a group setting fosters discussion and innovation.

Creating effective marketing presentations is a key skill for businesses, helping to align efforts, engage stakeholders, and drive success. Use these reasons to ensure your presentations are impactful and achieve your desired outcomes.

Types of Marketing Presentations

Marketing presentations come in various forms, each tailored to specific needs and objectives. They are essential for communicating strategies, engaging stakeholders, and driving business growth. Here are the main types of marketing presentations and their key features.

1. Product Marketing Presentation

A product marketing presentation focuses on highlighting the unique features and benefits of a product or service. It addresses the problem the product solves for customers and explains why it matters. This type of presentation is crucial for showcasing the value proposition to potential customers and partners​​.

2. Marketing Strategy Presentation

This presentation outlines a company's marketing strategy, including its unique selling proposition, target market, and distribution channels. It acts as a strategic guide, helping to align marketing efforts with business goals. The strategy presentation is essential for gaining buy-in from stakeholders and ensuring everyone is on the same page​.

3. Marketing Plan Presentation

A marketing plan presentation details the tactical roadmap for implementing the marketing strategy. It includes specific activities, timelines, budgets, and key performance indicators. This type of presentation helps in executing the strategy effectively and tracking progress against set goals.

4. Marketing Pitch Deck

A marketing pitch deck is used by agencies and consultants to prospect new clients. It identifies a problem faced by the potential client and presents the agency’s services as the solution. This presentation is designed to persuade potential clients to engage with the agency for their marketing needs​.

5. Marketing Proposal

A marketing proposal presentation is used later in the sales process to provide detailed information about the proposed services, including costs, deliverables, and timelines. It is personalized to the client’s needs and aims to close the deal by demonstrating how the proposed services will meet their objectives​.

6. Market Analysis Presentation

This presentation delves into market research, providing insights into customer demographics, trends, and market size. It helps businesses understand their market environment and identify opportunities and threats. A market analysis presentation is essential for making informed strategic decisions​.

7. Marketing Campaign Presentation

A marketing campaign presentation showcases a specific campaign's theme, messaging, and tactics. It details the marketing channels to be used and the projected outcomes. This type of presentation helps in planning and executing effective marketing campaigns and tracking their success​.

8. Social Media Marketing Presentation

This presentation focuses on strategies for leveraging social media platforms to enhance marketing efforts. It covers the types of content to be posted, engagement tactics, and performance metrics. Real-life examples of successful social media campaigns are often included to inspire and guide​​.

9. Digital Marketing Presentation

A digital marketing presentation outlines how digital channels like SEO, social media, and email marketing will be used to achieve marketing objectives. It includes strategies, tools, and performance metrics to show how digital efforts will drive engagement and growth​​​.

10. Content Strategy Presentation

This presentation details a company’s approach to creating, distributing, and managing content. It includes content types, editorial calendars, and metrics for measuring success. A well-crafted content strategy presentation ensures that content efforts align with marketing goals and engage the target audience​.

Creating effective marketing presentations helps businesses communicate their strategies, engage stakeholders, and drive success across various marketing efforts. These presentations play a crucial role in aligning marketing activities with business objectives and ensuring consistent, impactful messaging.

Important Slides to Include in Your Marketing Presentation

Creating a powerful marketing presentation requires including key slides that effectively communicate your strategy, goals, and achievements. These slides ensure your message resonates with your audience and help drive your marketing efforts. Here are the essential slides to include in your marketing presentation.

1. Title Slide

The title slide introduces your presentation. It should include the topic, company name, logo, date, and presenter’s name and designation. This slide sets the stage for what the audience can expect, creating a first impression that captures their interest​.

2. Executive Summary

An executive summary provides an overview of your campaign’s objectives and strategies. It outlines your goals and the methods you will use to achieve them, setting the tone for the rest of the presentation. This slide helps the audience understand the direction and purpose of your marketing efforts​​.

3. Problem Statement

This slide defines the problem your marketing campaign aims to solve. Clearly stating the issue helps your audience understand the context and the necessity of your proposed solution. It also sets the stage for discussing your strategy and goals​.

4. Goals and Objectives

Include a slide that lists the specific goals and objectives of your marketing campaign. Use realistic timelines and measurable milestones to demonstrate how you plan to achieve these goals. This slide provides a roadmap for your marketing plan​.

5. Solution or Strategy

Outline your marketing strategy on this slide. Explain how you plan to address the problem and achieve your goals. Highlight key tactics and the benefits of your approach, making the strategy clear and compelling for the audience.

6. Target Audience

Detail the target audience for your marketing campaign. Explain who you are trying to reach, their demographics, and how your message is tailored to resonate with them. Understanding the target audience is crucial for effective marketing​.

7. Competitor Analysis

Include a competitor analysis to provide context about your market landscape. This slide should highlight your competitors' strengths and weaknesses, and identify opportunities where your campaign can excel. This helps in refining your strategy and positioning​​.

8. Product or Service Overview

Introduce your product or service, emphasizing its unique selling points and benefits. Use customer testimonials, case studies, and demos to make a compelling case for your offering. This slide helps the audience understand what makes your product or service valuable​.

9. Campaign Assets

Showcase the tangible assets of your campaign, such as digital marketing materials, social media posts, newsletters, and advertisements. This slide demonstrates the depth and creativity of your campaign, providing a clear picture of how it will be executed​.

10. Action Plan

Outline the specific actions and tactics you will use in your campaign. Use the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to define your objectives. This slide helps in organizing your efforts and ensuring they are aligned with your broader goals​​.

11. Performance Metrics

Detail the performance metrics and key performance indicators (KPIs) you will use to measure the success of your campaign. This slide is essential for tracking progress and demonstrating the impact of your marketing efforts​.

12. Timeline and Budget

Include a detailed timeline and budget for your campaign. This slide should cover all stages from planning to execution, along with the associated costs. It ensures that your campaign is well-organized and financially viable​​.

13. Call to Action and Next Steps

Conclude with a strong call to action and clear next steps. Guide your audience on what actions to take after the presentation, reinforcing your message and ensuring they know how to proceed. This slide helps in driving engagement and follow-up actions​.

Including these slides in your marketing presentation will ensure that your message is clear, engaging, and persuasive, ultimately leading to a successful campaign.

13 Tips for Creating a Compelling Marketing Presentation

Creating a compelling marketing presentation involves several key steps to ensure your message is clear, engaging, and effective. Here are 13 tips to help you craft a presentation that stands out, providing valuable insights and leveraging the right design elements to resonate with your audience.

1. Highlight Your Brand’s Unique Selling Points

Identify what sets your brand apart from competitors. Highlighting unique selling points makes your presentation more memorable. Use clear examples and data to demonstrate how your product or service offers distinct advantages that solve specific problems for your audience​​.

2. Stick to a Specific Content Theme

Maintain a consistent content theme throughout your presentation. This helps in keeping the message focused and makes it easier for your audience to follow along. A well-defined theme ensures that all parts of your presentation are aligned and cohesive​.

3. Maintain a Consistent Brand Theme

Use consistent branding elements such as colors, fonts, and logos. This creates a professional look and reinforces your brand identity. Consistency in design helps in building brand recognition and trust among your audience​​.

4. Support Ads with a Value-Based Proposal

When presenting advertising strategies, back them up with a value-based proposal. Show how your ads will deliver value to the audience by solving their problems or meeting their needs. This approach makes your advertising efforts more convincing and impactful​.

5. Use Effective Visuals

Incorporate high-quality visuals to make your presentation more engaging. Use images, charts, and infographics to break up text and illustrate key points. Effective visuals help convey complex information clearly and keep the audience’s attention​.

6. Include Relevant Information

Ensure all information included is relevant to your main message. Avoid overwhelming your audience with unnecessary details. Focus on providing valuable insights that directly support your presentation’s goals​.

7. Conduct Proper Marketing Analysis

Include a detailed marketing analysis to provide context for your strategies. Present data on market trends, competitor activities, and customer insights. This analysis helps validate your approach and demonstrates thorough research​​.

8. Use Storytelling to Engage People

Tell engaging stories that relate to your audience’s experiences. Storytelling makes your presentation more relatable and memorable. Use real-life examples to illustrate how your solutions have successfully addressed similar challenges​.

9. Add Videos to Your Presentations

Integrate videos to enhance your presentation. Videos can effectively demonstrate product features, share customer testimonials, or provide deeper insights into your strategies. They help keep the audience engaged and provide a dynamic way to present information​​.

10. Share Materials Before Presenting

Provide your audience with presentation materials in advance. This allows them to familiarize themselves with the content, making the presentation more impactful. It also allows them to prepare questions or feedback​.

11. Ensure Your CTA is Catchy

Create a compelling call to action (CTA) that prompts your audience to take the desired next step. A catchy CTA should be clear, concise, and action-oriented, encouraging immediate engagement with your proposal​​.

12. Focus on the Results

Highlight the expected results of your marketing efforts. Use data and projections to show the potential impact and success of your strategies. Focusing on results helps build confidence and persuade your audience of the plan’s viability​.

13. Keep It Short and Sweet

Keep your presentation concise to maintain audience interest. Avoid lengthy explanations and focus on key points. A short and sweet presentation is more likely to keep the audience engaged and ensure your message is delivered effectively​.

Following these tips will help you create a marketing presentation that is informative, compelling, and engaging.

Contact Deck Sherpa for Professional Marketing Presentation Design

Creating an effective marketing presentation is key to sharing your strategies, goals, and achievements with stakeholders. It helps align your marketing efforts with business objectives and engages your target audience. Remember to include a clear outline of your marketing plan, detailed market analysis, and compelling visuals. This ensures your presentation is informative and engaging. Highlight your brand's unique selling points. Tailor your message to resonate with your audience.

For businesses looking to elevate their presentations, Deck Sherpa is here to help. As India's best presentation design agency, we specialize in sales decks, marketing presentations, investor pitch decks, financial presentations , and more. Our clients include multinational organizations with offices in India and across the world. Check out our Showcase page for samples of our work and visit our Services page to see what we can do for you.

Call us at 1800 121 5955 (India) or email us at [email protected] for any questions. You can also fill out our Contact form with your requirements or simply WhatsApp us your contact details, and we'll get in touch with you within 24 hours. Let Deck Sherpa help you create powerful, impactful presentations that make a difference.

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Top strategies and tips for creating awesome marketing presentations

Curious about how to make an engaging marketing presentation? Whether you’re new to slide design and need to present a marketing strategy or just looking for ways to make your deck more effective, you’ve come to the right place.

Designing an effective marketing presentation doesn’t have to be a challenge. If you have the proper strategies and know what makes content both visually appealing and engaging, you can easily nail your next presentation.

In this article, we’ll discuss what a marketing presentation should include and give tips on how to do a marketing presentation that actually work.

So let’s get into it!

What is marketing presentation?

A marketing presentation is a set of slides in PowerPoint, Keynote, or any other software accompanied by a presenter’s speech. They aim to introduce new products, drive sales, and get the audience acquainted with a new product or service.

Marketing presentations can also help you solve problems related to spending every marketing penny wisely and stir interest in the offered product or service. All that’s required from you is understanding current design trends, knowing your audience, and using helpful tips for marketing presentations in PowerPoint from this article.

What to include in the marketing strategy presentation?

A marketing presentation has to include information about the new product or service, how it differs from that of the competitors, what channels you intend to utilize to sell it, etc.

Let’s examine the seven components of a good marketing presentation.

1. Marketing objectives

The first step in creating a marketing presentation is recognizing and defining the gap between the target audience’s problem and the solution (your product or service). There are several ways to go about it, but one method used most frequently by seasoned marketers is customer surveys, which help find out what the target audience thinks the market lacks.

Alternatively, you can identify the gap by researching and closely observing industry trends.

Keep in mind: your marketing goal is to eliminate this gap.

2. Value proposition

Value proposition means the strategy you’ll use to attract clients to your product or service. What are its price and quality, unique selling points, etc.? You can use this information to explain to your target audience why they should choose your product over that of your competitors.

3. Market segmentation

You cannot sell your product in the same manner in the US and the Mideast. Both markets are unique in terms of culture and habits. That’s why your marketing presentation should discuss the cultural similarities and differences and your strategy for distributing localized promotional content. It also should include information about your target audience and their purchasing habits.

Here’s a good marketing segmentation example:

4. Brand positioning

Brand positioning is all about the target audience’s perception of your product or service. It will influence everything — from the funds you have to set aside to the marketing channels you have to use.

What should a client associate your brand with? For instance, when someone mentions Versace, we automatically picture richness and style.

5. Customer journey map

How do your customers shop? Before shopping at a physical store, do they see ads on mobile phones or TV commercials? Or do they shop online? You can better understand how to lead them toward the purchase by simply defining their purchasing path. This should be stated in your marketing plan ppt.

Here’s what an online shopping customer journey map looks like:

6. Marketing mix

Your marketing presentation has to cover strategies using which you are going to promote your product or service, including the 4 Ps of marketing:

• Product: What are you going to sell?
• Place: Where will you sell it (online or in a physical store)?
• Price: How much your product or service will cost?
• Promotion: How will you create awareness of your product or service (ads, social media campaigns, etc.)

Any marketing plan or social media strategy requires an effective marketing funnel to be created and proper channels to be promoted. To follow expected campaign success and ROI, make sure to define what channels work best within the invented funnel.

7. Market analysis and measurements

How do you intend to assess your marketing efforts?

Tracking the effectiveness of digital marketing campaigns is rather simple: you can rely on SEO, social media metrics, and other tools. But how can you create a comprehensive analysis and measurement strategy when your overall revenue originates from many sources, such as cross-device sales and physical purchases? Your marketing presentation should also include a detailed answer to these questions.

Now that you know what components are necessary for creating a clear marketing plan, let’s look more closely at how to make your marketing presentation one that your target audience will remember.

Tips on creating effective marketing campaign slides

1. Make your marketing presentation about your audience

Understanding your audience, environment, interests, and preferences is the first step to developing stunning marketing presentations that sparkle the audience’s interest.

• Is your audience C-suite executives, seasoned marketers, or entry-level employees?
• What are their core emotional and physical needs?
• What are their pain points and motivations?

Answers to these questions will help you put yourself in the audience’s shoes and determine how to cater to their needs.

2. Built empathy

Don’t just focus on your desires and say what you want. Instead, focus on the audience’s side of the story and create empathy with your target audience.

• Here are three ways to do just that:
• Speak directly about what you’ll do for the audience.
• Give them a plausible vision of a better life.
• Ask if they have any fascinating marketing stories, or share yours with them.

It all will help set the relaxed tone for your presentation.

3. Start your presentation with a hook

We know. It’s not easy to start a marketing plan presentation. You are nervous, and the audience might be surfing the web or talking among themselves. Getting its attention is a tough task. But there is an effective way to go about it: start with a hook. It might be a quote, question, or reference to the good or service you’re about to introduce. The idea is to sparkle the interest of your audience in what is to come.

Here’s a great example:

4. Create more slides with little content

People working for corporations, especially senior managers or C-suite executives, can view dozens of presentations daily. It can be very challenging to hold their interest for an extended time.

One of the biggest mistakes most presenters make is putting too much information into one slide to conclude the presentation faster. In a marketing PowerPoint presentation, you should absolutely avoid doing this. Remember, it’s better to have 200 slides will little content than 50 heavily loaded with information.

5. Simplify as much as possible in marketing presentation ppt slides

As you create each slide, ask the question, “What is its purpose?” in the context of the company’s business goals. This question is pertinent to the whole slide and its specific elements.

Don’t be afraid of white spaces; fill your presentation with meaningful pictures and legible text.

Highlight only one concept on each slide. Make more essential elements large and bright and the less important ones small and close to the background color.

Always strive to have numerous slides that contain not only walls of content but also pictures, animated GIFs, and other interactive elements, and follow the rule of three.

6. Keep a story flow to create the best marketing presentation

Any information needs to be structured. A few are interested in countless numbers, data, and statements telling little. Your audience is still people who prefer organized facts, representing a logical sequence and a connection.

At the storytelling stage, highlight information that will help convey your message and combine it into a single canvas.

Focus on the story. Contrast the story. Unite the story.

Answers to these questions will help you formulate the general presentation goal and choose the most appropriate structure:

• What do I want the audience to do?
• What do I want them to remember?
• Do I evoke emotions, intrigue, or conflict between real people or views (conflict of values, ideas)?
• How do I want them to react?
• Do I have an introduction, problem, solution, and conclusion?

7. Provide real-life examples and insights

Nothing beats having relevant information and insights to back your content. Your audience could be more interested in learning what you concluded from the data and how you arrived at that conclusion than just wanting to see random numbers on the slides.

Additionally, make sure to give a clear explanation of how you intend to use this information to your benefit.

8. Follow the latest trends in marketing presentations

Try to keep up with the times and design your slides so that they don’t feel like a relic of the past. After all, the level of the audience’s confidence in you as a presenter will depend on how well you design your presentation.

Some great examples to follow:

9. Pay attention to the visual hierarchy

It’s crucial to think about how the audience will interpret the information you’re presenting when creating a presentation. Most people instinctively move to the top of a slide before moving from left to right to evaluate the remaining information. Depending on how your content and visuals are organized, your audience will process visual data either in a Z or F pattern.

People that use a Z pattern scan information from top left to right before moving diagonally to the bottom of the page. Then the human eye processes the visual information from left to right. This viewing pattern is perfect for marketing presentation slides with many graphs or still pictures but few text blocks.

People frequently go from the top left of a slide to the right in an F pattern when slides contain a lot of written content. They follow this pattern until they reach the bottom of the page. This arrangement makes the material easy to follow and helps keep the audience’s focus.

10. Choose legit fonts

The fonts we use significantly affect the presentation’s tone, feel, and appearance, so choose wisely and stick with 2-3 fonts at most.

We recommend you go for fonts like Verdana, Georgia, Montserrat, etc. They are easy to read and contrast well with each other.

11. Make sure your presentation is uniform

When designing a marketing presentation, most presenters frequently concentrate more on the content and neglect the visual appeal, which is a bad practice.

We recommend choosing a solid theme or using brand colors and typography in your marketing presentation design. This way, you’ll not only get efficient and effective slides but also will help your audience get acquainted with your brand.

12. Keep color psychology in mind

It’s unquestionably true that specific colors can affect consumers’ purchasing decisions, making them a critical design choice for any marketing presentation.

There are numerous distinct ways that color can affect the audience’s emotions. It may draw their attention to particular sections of the marketing strategy slides or even create positive memories.

Here’s what colors work well together:

13. Use five colors at most

It’s common practice to use no more than 2-3 colors on one slide, taking into account the primary background color. And up to five colors are advised throughout the entire presentation. The reason is simple: a large number of colors interferes with reading and information processing.

14. Strive for harmony

Visuals can make or break your presentation, so ensure all images and icons used are high-resolution and consistent with all other design elements. More to it, every image should be accompanied by text in the appropriate font and suitable background.

Remember, the presentation design aims to set the general tone and evoke certain emotions and associations among the audience, not just to please the eye.

15. Create sharable moments

We live in times when everyone wants to tell their friends about what they’ve been doing or learning. People appreciate having a “natural” opportunity to discuss details or memorable moments during a conference or marketing presentation.

One of the ideal ways to do this is to have quotable moments or catchphrases in your PowerPoint marketing presentation that the audience can share verbatim or as a photo or video.

These may include fresh market tendencies, particular benefits of your product or service, or other intriguing information that other people would find helpful.

Remember to add your social media hashtag for the target audience to tag your company.

16. Joke and be sincere

Practice how to laugh at yourself even during presentations. There are many TEDx talks about investigating this skill. Take a look. Conclude. Smile. The audience will appreciate your ease of communication and ease of speech.

Creating a marketing presentation ppt doesn’t have to be a daunting, nerve-wracking process. If you need assistance creating a professional marketing presentation, don’t hesitate to contact our custom presentation design agency. We’d love to help you take your marketing presentation to the next level!

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• Keynote VS PowerPoint
• Types of presentations

How to make a presentation interactive

Introduce a new product idea in a presentation

Delivering a successful event presentation

• Alternatives

Marketing Presentation Guide | Best Tips to Nail It in 2024

Lakshmi Puthanveedu • 29 July, 2024 • 11 min read

Looking for ways to create a kickass marketing presentation ? Whether you’re a curious cat who wants to learn how to make a marketing presentation, or you’re new to marketing and have been asked to deliver a marketing strategy presentation, you’ve come to the right place. 

Creating a marketing presentation does not have to be stressful. If you have the right strategies in place and know what content gives both visual appeal and valuable information, you can get stuck in this type of presentation .

In this guide, we will discuss what to include in a marketing presentation and tips on developing an effective marketing presentation. 

Table of Contents

What is a marketing presentation, what to include in your marketing presentation.

• Creating an Effective Marketing Presentation

Key Takeaways

Frequently asked questions, tips from ahaslides.

• Technology Topics For Presentation
• Product Presentation

Or, try out our free work templates!

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According to  UppercutSEO , no matter what you are selling, you need to have a solid plan for how you are going to do it. A marketing presentation, simply put, takes you through a detailed illustration of how you are going to sell your product or service to your desired target audience.

While it seems simple enough, a marketing presentation must include details of the product, how it is different from your competitors, what channels you are planning to use to promote it etc. As a case study sample, suppose you actively use ad tech solutions and innovative technologies as your marketing channel, you can mention a  demand-side platform advertising  featuring it on the pages of your marketing presentation. - states Lina Lugova, CMO at Epom. Let’s take a look at the 7 components of a marketing presentation.

Firstly, you should have marketing presentation ideas! Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it. Nevertheless, every marketing presentation must cover these 7 points. Let’s take a look at them.

#1 - Marketing Objectives

“Identify the gap”

You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution - that’s the gap.

When making a marketing presentation, the first thing you need to do is identify the gap, and define it. There are many ways to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market - customer surveys.

You can also find the gap by researching and constantly watching industry trends etc. To cover this gap is your marketing objective.

#2 - Market Segmentation

Let’s take an example. You cannot sell your product in the US and in the Middle East in the same way. Both markets are different, culturally and otherwise. In the same way, every market is different, and you need to drill down the characteristics of each market and the submarkets you are planning to cater to. 

What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour - all these should be included in your marketing presentation.

#3 - Value Proposition

Big word right? Don’t worry, it’s pretty simple to understand.

Value proposition simply means how you are going to make your product or service attractive to the customers. What is the cost/price, the quality, how your product is different from your competitors, your USP (unique selling point) etc? This is how you let your target market know why they should buy your product instead of your competitors.

#4 - Brand Positioning

In your marketing presentation, you should clearly define your brand positioning.  

Brand positioning is all about how you want your target audience to perceive you and your products.  This forms one of the most important factors that decide everything else from here on - including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.

#5 - Purchase Path/Customer Journey

Online purchasing habits are becoming mainstream lately and even in that, there may be various ways in which your customer might reach you or know about your product, leading to a purchase.

Say, for example, they might have seen a social media ad, clicked on it and decided to purchase it because it suits their current needs. That’s the purchase path for that customer.

How do the majority of your customers shop? Is it through mobile phones or do they see ads on the television before shopping in a physical store?. Defining the purchase path gives you more clarity on how to guide them on to the purchase in a more efficient and effective way. This should be included in your marketing presentation.

#6 - Marketing Mix

A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors - the 4 Ps of marketing.

• Product: What is it that you are selling
• Price: This is the total value of your product/service. It is calculated based on the cost of production, the target niche, whether it’s a mass-produced consumer product or a luxury item, the supply and demand, etc.
• Place: Where is the point of sale happening? Do you have a retail outlet? Is it online sales? What is your distribution strategy?
• Promotion: This is every activity that you do to create awareness of your product, to reach your target market - advertisements, word of mouth, press releases, social media, marketing campaign example, everything comes under promotion.

When you merge the 4 Ps with each marketing funnel stage, you have your marketing mix. These should be included in your marketing presentation. 

#7 - Analysis and Measurement

This is probably the most challenging part of a marketing presentation- how do you plan to measure your marketing efforts? 

When it comes to digital marketing, it’s relatively easy to track the efforts with the help of SEO, social media metrics, and other such tools. But when your total revenue comes from different areas including physical sales and cross-device sales, how do you prepare a complete analysis and measurement strategy?

This should be included in the marketing presentation, based on all the other factors.

Creating an Effective and Interactive Marketing Presentation

As you’ve got down all the necessary components to create a marketing plan, let’s dive deeper into how to make your marketing presentation one worth remembering.

#1 - Get your audience’s attention with an icebreaker

We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff - like surfing on their phone or talking amongst themselves, and you have a lot at stake.

The best way to deal with this is to start your presentation with a hook - an icebreaker activity.  Make your speech an interactive marketing presentation.

Ask questions. It could be related to the product or service you are about to launch or something funny or casual. The idea is to get your audience interested in what is yet to come.

Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture - something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.

A PowerPoint buff? Check out our tips on how to create an interactive PowerPoint presentation so your audience will not be able to look away from your marketing speech.

#2 - Make the presentation all about the audience

Yes! When you have an intense topic, such as a marketing plan, to present, it’s difficult to make it interesting for the audience. But it’s not impossible. 

The first step is to understand your audience. What’s their level of knowledge about the topic? Are they entry-level employees, experienced marketers or C-suite executives? This will help you identify how to add value to your audience and how to cater to them.

Don’t just go on and on about what you want to say. Create empathy with your audience. Tell an engaging story or ask them if they have any interesting marketing stories or situations to share. 

This will help you set a natural tone for the presentation.

#3 - Have more slides with short content

Most often, corporate people, especially high-level managers or C-suite executives, might go through countless presentations a day. Getting their attention for a long time is a really difficult task.

In a hurry to finish off the presentation sooner, one of the biggest mistakes that most people make is to cram so much content into one slide. The slide will be displayed on the screen and they’ll keep talking for minutes thinking the fewer the slides, the better.

But this is something that you must avoid at all costs in a marketing presentation. Even if you have 180 slides with little content on them, it’s still better than having 50 slides with information jammed into them.

Always try to have multiple slides with short content, images, gifs, and other interactive activities.

Interactive presentation platforms such as AhaSlides can help you create engaging presentations with interactive quizzes , polls , spinner wheel , word cloud and other activities. 

#4 - Share real-life examples and data

This is one of the most important parts of a marketing presentation. You could have all the information clearly laid out for your audience, but nothing beats having relevant data and insights to support your content.

More than wanting to see some random numbers or data on the slides, your audience might want to know what you concluded from it and how you came to that conclusion. You should also have clear information on how you are planning to use this data to your advantage.

#5 - Have shareable moments

We are moving to an era where everyone wants to be loud - tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.

But you cannot force this. One of the best ways to do this is to have quotable catchphrases or moments in your interactive marketing presentation that the audience can mostly share verbatim or as a picture or video.

These could be new industry trends, any specific features of your product or service that can be shared before the launch, or any interesting data that others could use.

On such slides, mention your social media hashtag or company’s handle so that your audience can tag you as well.

#6 - Have a uniformity in your presentation

Most often we tend to focus more on the content when creating a marketing presentation and often forget about how important the visual appeal is. Try to have a solid theme throughout your presentation. 

You could use your brand colours, designs or font in your presentation. This will make your audience more familiar with your brand.

#7 - Take feedback from the audience

Everyone will be protective of their “baby” and no one wants to hear anything negative right? Feedback need not necessarily be negative, especially when you are delivering a marketing presentation.

Feedback from your audience will definitely contribute to your interactive marketing presentation by helping you make necessary improvements to your marketing plan. You could have an organised Q&A session at the end of the presentation.

Check out: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024

Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage. 

Keep these in mind when creating your marketing presentation.

What should I include in a presentation?

Marketing presentations are product- or service-specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix, and Analysis and Measurement.

What aresome examples of business strategy presentations?

A business strategy is intended to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.

What is a digital marketing presentation?

A digital marketing presentation should include an executive summary, the digital marketing landscape, business goals, target audience, key channels, marketing messages, and a marketing plan.

Lakshmi Puthanveedu

A small-town girl enthralled by culture, languages, and sunsets. Casual artist and musician looking to make memories every step of the way. Now changing the way humans live and have virtual interactions with AhaSlides.

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How to Create an Effective Marketing Presentation [Plus Templates]

Written by: Brian Nuckols

Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill. 

There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:

• Speaking at a conference or networking event 
• Pitching company leadership on a new campaign or initiative 
• Presenting a webinar for existing or potential customers 
• Creating/repurposing content for platforms like SlideShare

Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.

• Make your presentation about your audience 
• Create value quickly 
• Tell an engaging story 
• Use the right design principles

When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations . 

One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages. 

However, if you’re happy with your messaging and ready to start designing, that’s great!  We have tons of engaging and fully customizable slides to get you started.

Head over to our template library and get started right now! 

Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:

In the meantime, we’ll transition to exploring each of these strategies in depth. 

Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow. 

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

Make Your Marketing Presentation About Your Audience

The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience. 

Ready to create slides with impact? Use the agenda slide below. 

Cultivate Empathy

One thing you can do when preparing to make your presentation about your audience is connect with them empathically. 

What is empathy?   According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”

In our case, we’re designing a presentation for our existing and ideal audience. 

As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective . 

This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation. 

Once you’ve brainstormed these messages, you can showcase them with the slides in this template below. 

While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.   

Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others. 

This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.

When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme. 

Understand Your Audience’s Environment

The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in. 

How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?   

By answering these questions we are  able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters. 

After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below. 

Understand Your Audience’s Needs

Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.  

As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.

One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life. 

Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas. 

By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.

Create Journey Maps  

One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.

This is invaluable information to know when setting out to create the content that's going inside your marketing presentation. 

It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.

Visually demonstrate how your customers are interacting with your business with this simplistic template option below. 

A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.

An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .  

Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.

Here’s how Toyoda explained his process:

“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”

To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has. 

Use the 5 Whys technique to explore some of the root problems at the core of this issue.

Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.

Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.

Define Your Customer Personas

Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership. 

To do so, we’ll draw on a blend of existing data and forward looking projections. 

The Analytics Persona

The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.

This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.

As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:

By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.

These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.

As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.

Ready to communicate effectively with audience members? Use a product comparison slide like the one below. 

The Product Persona

Similar to the analytics persona, the product persona focuses on understanding existing users or readers .

However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.  

This is usually done using a back and forth of customer calls,  surveys and other qualitative data sources.

The Marketing Persona

The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have. 

Developing a marketing persona helps us to define a target market to pursue and target.  

Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day. 

This helps us understand the right messaging and strategies to use in our presentation. 

Have your personas down? Use the template below to create a presentation that serves their needs. 

Create Value Quickly in Your Marketing Presentation

Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.  

We have to create value for the audience member as quickly as possible. 

We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process. 

Focus On Your Central Idea

“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”

This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations. 

To operate a successful business, you have to create something of value. 

Likewise, any successful marketing presentation communicates how you plan to create value for your audience.

Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.

The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.

Ready to create value for your audience? Use the Venn diagram slide below. 

Understand How to Help Your Audience

A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.  

Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.

The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.

The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.

Image Source

Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.” 

Revson has identified a core emotional need that makes Revlon valuable to their customers.

This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Transform Your Audience

One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.

Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.  

Progress in these areas happens when we integrate new ideas and new tools or products into our life.

This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.  

Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.

Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.

Tell an Engaging Story With Your Marketing Presentation

Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.  

In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations. 

However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?

Know your audience? Use a template and deliver the important insights they need to during your presentation.

After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.

Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.

The GAME Framework

GAME is an acronym for the following.

The first step in the game framework is to define clear goals for our marketing presentation.

Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?

Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.

Set some SMART goals for your marketing presentation to set yourself up for success.

The second step in the game framework is the audience step.

While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.

Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?

Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.

Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.

These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?

Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.

Ready to take your engaged audience from point A to point B? Try the template below to deliver your message. 

Finally, we come to the expression component of the GAME framework.

This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.

The Pyramid Principle

Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.

One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.

This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.

Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.

Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.

This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.

For that reason, it’s helpful to look at the Pyramid Principle in action.

As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.

Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.

Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.

Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level. 

Use the Right Design Principles in Your Marketing Presentation

Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages. 

When doing so it’s important to consider visual communication and design principles.   

There are three absolutely crucial design tactics you can use right now to up the quality of your design.

They are visual hierarchy, color psychology and font pairing.  

Visual Hierarchy

One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.  

This is a method of identifying the design elements we want to use and then organizing them in their order of importance.  

In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.  

Great designers manipulate these principles to create stunning and clear designs.

The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.

We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:

Color Psychology

The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.

It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.

It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Font Pairing

The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.

The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.

It’s a topic we’ve covered on the Visme in the video below.

Create Your Marketing Presentation Today

It’s your turn! Get started with Visme and take the next step on your journey to create effective marketing presentations . Share your creation with me on Twitter and don't forget to use #MyVisme!

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

Nice to meet you.

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

May 17, 2024

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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Elevate Your Pitch | Marketing Presentation Templates That Convert!

Renderforest Staff

05 Sep 2023

13 min read  

Marketers bear heightened pressure when crafting a presentation for their brand. For them, it’s not just about delivering a compelling pitch; it’s about showcasing their prowess in the very act of promoting.

After all, if you can’t captivate an audience with your presentation, you will hardly be trusted to run an entire brand promotion campaign professionally.

The first three slides are crucial to the success of your marketing presentation. Stats say 80% of those who read the first three slides usually stay engaged throughout the whole presentation.

Among the key factors keeping your audience hooked on the presentation is the design . And though this claim seems pretty obvious, for 50% of presentation makers, it’s hard to design their pitch from scratch . 

Around 21% work on a marketing presentation template, and 15% reuse the same template that worked well before. 

Ready-to-use marketing plan presentation examples indeed make presentation-making easier. 

You can check some great templates from Renderforest if your next marketing presentation due date is fast approaching.

Meanwhile, we continue unwrapping the features of great marketing presentation templates that convert.

Marketing Presentation 101: How to Create One

First, what is a marketing plan presentation, and what should a good one look like?

A marketing plan presentation is a visual report or document that provides a comprehensive outline of your brand and the strategies implemented to achieve its objectives. It can include elements such as target market, goals, tactics, SWOT analysis, budgets, timelines, ROI calculations, and more. 

Marketing presentations are usually prepared and presented by marketing professionals, freelancers and agencies to showcase their abilities to potential clients . These pitches are usually presented to C-level executives of an organization and are meant to influence their decision-making. 

For example, if a marketer requires a budget to run a promotional campaign, they must put forward a persuasive presentation that explains the need for the campaign and how it will benefit the company.

The crucial element of any marketing presentation is to show the financial results of the plan. You should be extra clear and straightforward when it comes to projecting the ROI. That’s why the best marketing plan presentation examples include financial slides with exact calculations and projections. 

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Other than that, a marketing plan presentation typically includes the following.

• Marketing objectives that clearly show the goals of the campaign/plan
• Target audience analysis to highlight you’re well-informed of the target market and know how to captivate them
• Brand positioning , including how your brand offers a unique value proposition for the market 
• Tactics to explain the steps you plan to take in order to achieve the goals and objectives
• Budget breakdowns , including costs of labor, materials, etc. 
• Timelines that clearly show when activities will be executed 
• Tracking metrics so you can monitor the progress of your campaign/plan

Interested in Marketing Presentation Templates? Try Renderforest!

Welcome to the easiest way to generate a professional-looking marketing pitch. Renderforest offers a range of marketing presentation slideshow templates that are versatile and customizable to suit your needs.

You can customize the look and feel of each template with our user-friendly drag-and-drop editor. You don’t have to be tech-savvy to work around the design interface; all you need is a creative eye for detail. 

What’s more, you can choose from hundreds of graphic elements like icons, images and illustrations to make your marketing presentation more visually attractive. 

You also get access to a library of royalty-free stock photos that you can use without additional license costs. 

6 Expert Tips to Create a Strategic Marketing Presentation

Whatever brand presentation template you choose, here are six tips to help you create a strategic marketing presentation that converts. 

1. Create an Audience-Centric Presentation

Keeping your audience engaged, no matter how interesting your marketing presentation is, remains a challenge for all of us. 

A dull first slide with irrelevant content or a failure to start with the ‘why’ of your audience’s interest leaves a low-energy impact. 

So, our best advice is to MAKE A PRESENTATION THAT IS TAILORED TO YOUR AUDIENCE AS MUCH AS POSSIBLE . 

And that’s not about relevant content only. It’s also about language and style that’s more understandable for your audience. Try to answer these questions before you start designing the presentation: 

• Who’s going to watch my marketing strategy presentation?
• Where will it be presented?
• What’s more likely to touch their preferences? 

Here are some working tactics to connect with the audience effectively.

Analyze Your Audience’s Needs

Though your goal is to get your marketing plan approved, each time, you present it to people with different own goals in mind. 

Is there a tough financial time for the company? Emphasize cost-saving plans and economical tactics. 

Are the decision-makers suspicious about the new projects? Ensure you have more than enough data to back up your strategies and enrich your presentation with many examples.

Define Customer Personas

It’s of the utmost importance to document and deeply analyze your audience before you start designing the presentation. This technique includes conducting research to collect data about your target audience, including…

• Job position 
• Education level 
• Family and social status
• Preferences in terms of communication channels, products, services, colors, etc.

Here’s a quick guide to help you define customer personas for your presentation. 

Need an Intriguing First Page? Choose a Marketing Slide Template Below!

Featuring you or your team on the first slide with a hooky question, statement or teaser video might be a great way to grab the audience’s attention.

Starting without visuals can also work. Just choose a bright, attention-grabbing color and think well about what you’re going to say in the first few sentences. 

2. Craft a Compelling Story

The human brain is 22 times more likely to remember facts presented in a story format compared to plain facts. 

That’s why your strategic marketing presentation should have a logical, compelling story structure that’s easy to follow and remember. Here are some storytelling techniques you can use to make your presentation more effective. 

The Hero’s Journey

Pick a character, ideally your client or the key stakeholder, that’s going to meet a goal as a result of your proposed plan. Further, develop a story that shows the hero’s journey toward success, projecting your plan as the key solution. 

Read more about the hero’s journey technique . 

The Three-Act Structure

That’s the most classic story structure technique used in films, novels and other forms of media. You should introduce a setup, move to a rising action or confrontation, and complete your marketing presentation with a resolution. This allows you to emphasize your marketing campaign’s importance and outcome. 

Read more about the three-act structure technique .

The Metaphor

When the topic seems too complex to explain or too boring to listen to, metaphors and analogies can save the day. An effective metaphor usually involves a comparison of two, unlike things to explain a concept in an easy-to-understand way.

For example, you can explain the importance of customer data with something like “Customer data is to marketers what fuel is to cars; it’s what drives our strategies”. 

Read more about metaphorical storytelling . 

Need a Ready-to-Use Storytelling Marketing Presentation Example? Check Renderforest!

3. preserve consistency and corporate branding.

A constant line of corporate branding should stretch through every slide of your presentation. Why? Because branded presentations show an organized and professional approach of a presenter and evoke more trust from the audience. 

Besides, having a unified style and colors in corporate presentations is an accepted norm. Consistency in the design of slides helps to bring your ideas together, making them easier for an audience to understand visually. 

Look how this HubSpot presentation features the company’s orange color in all slides, from the introduction to the conclusion. 

Check the presentation here

You can choose any style you want to follow in your marketing presentation. That can be your or your marketing agency’s style guide or you may choose to design your pitch with the client’s corporate identity. 

The crucial thing here: be consistent. That’s a key factor in making your slides look professional and presentable.

It’s Easier than Ever to Design Branded Presentations with Renderforest! 

With one click, the color palette, font size and style, backgrounds, and icons of your presentation will be adjusted to your brand’s design and identity. 

Renderforest has a robust editor working with the straightforward drag-and-drop technique. It allows you to paint your slides with the corporate colors in just a few seconds without any design experience! 

4. Practice Design Principles

What does your audience see when looking at your marketing campaign presentation?

It’s very visual detail added , their colors , and the design of the text – font, text color, size, and spacing. 

These three crucial design elements can’t be guessed or left to the presenter’s personal preference. There are tried and tested, scientifically proven design principles for making a presentation powerful, attractive and readable. 

Here are some of them. 

Visual Hierarchy 

The human brain dictates its rules. Most of us tend to follow a Z pattern when looking at slides with many visual elements . This means we will look at the slide from the top left side to the right and diagonally move to the bottom of the page. 

So, slides with heavy visual components should be designed in a way that viewers are guided through the page following this pattern. 

And when there is much text on the slide, our brain moves to the reading, the F pattern most of us are used to . Text-heavy slides are viewed from the left to the right until the text is finished. 

Consequently, presenting text in blocks, separate from visuals, and keeping the structure of text balanced and organized should be among your top priorities. 

Aside from that, there are some golden rules to keep.

• Use enough white space to prevent cognitive overload. 
• Align margins of text to the left , and margins of visuals to the right
• Make the elements with more crucial information bigger

Color Theory

Back in 1666, Isaac Newton invented the color wheel – a tool that is still used by designers and marketers to create more powerful visuals. 

It’s a condensed version of most colors in the universe and consists of three color groups.

• Primary colors feature red, yellow and blue.
• Secondary colors derive as a result of mixing the primary colors – green, orange, and purple.
• Tertiary colors mix primary and secondary colors resulting in blue-green, yellow-green, blue-purple and so on. 

The purpose of this theory is to help balance the colors on the slides and create an eye-catching combination of hues. The wheel is divided into warm ( more suited for action-evoking marketing presentations ) and cool ( more suitable for thought-provoking conversations ). 

The neutral pastel palette can work well in most cases if the brand guidelines don’t require bold colors. 

Lastly, the fonts you choose for your presentation should be easy to read. It’s also recommended not to go too bold and with a maximum of two typefaces in one slide. 

For titles, choose a font with personality and readability; for body text, select something simpler but still eye-catching. It would be wise to stay away from rarely used fonts as they may be unreadable for some viewers. 

At Renderforest, we’ve combined the best fonts used by designers for maximum readability and visual appeal. 

Choose Ready-to-Use Color and Font Combinations from Renderforest!

You can skip the manual work of finding the perfect font and color combination for your marketing presentation. Renderforest offers a long list of ready-to-use, pre-designed sets that look modern and professional. 

They align with all the key design principles, so you can be sure your presentation looks visually perfect. 

Just head to the left-side editor in your marketing plan presentation template, open the color and font sections and click on your favorite combination.

5. Share Real-Life Examples and Success Stories

Say, you want to convince your clients that shifting to short-form videos is a profitable marketing strategy for their business. 

It would be far easier to do if you bring an example of Company X – preferably from the same or related niche as your clients, that successfully tested this strategy and achieved great results.

There are many marketing case studies available online. With thorough research, you should be able to find one related to your topic. 

Also, leverage your own networking connections . Show some insightful stories from your own customers, how peers in the same business are experiencing success, or how competitors moved in a different direction. 

These stories provide tangible evidence that helps you prove your point. Statistics are helpful, but real-life examples speak louder and paint a vivid picture of what benefits can be achieved. 

6. Remember that Less Is More

We know you want to present a marketing 101 presentation of the century, with every important detail included. 

But you have to filter your marketing presentation content to make it concise, structured and easy to understand.

Overloaded presentations, even if the material is correct and interesting, are very likely to bring the opposite effect. People have short attention spans, so the best way to succeed is to keep it simple and provide only the most important points. 

Here’s how you can achieve this.

• Filter what’s essential and focus only on that.
• Whenever you can, include lengthy information on compelling visuals.
• Avoid telling everything presented in your marketing presentation. Instead, give your audience a second to look at the slides with more data and share only the highlights orally. 
• Make videos whenever you feel there is much to explain. Use metaphors, dynamic storytelling, and jokes to make your presentation more engaging. 

The Best Recipe for Concise Marketing Plan Presentation

Renderforest offers you marketing presentation templates that come with balanced sections of text and visuals designed to make your work easier.

You can have a summary of the key points, an introduction slide, timelines for future actions, budget plans, and more – everything included in one template. 

Meanwhile, every product presentation template is designed with a healthy doze of white space and an amount of information that’s considered optimal for the audience. 

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Hurry To Grab the Best! 6+ Marketing Presentation Templates to Customize Right Now

Time to move to ready-made marketing presentation templates designed by Renderforest’s professional design team. 

The goal of these templates is to accelerate and simplify your marketing presentation creation process by eliminating the need to brainstorm design concepts and decide on the content. 

Just enter your information into pre-built slides, customize the colors, fonts and images, and you’re good to go!

Here’s a brief overview of how to customize each template for maximum results!

• Browse our marketing presentation template library . Choose the style and design that best fits your needs. 
• Arrange the slides as you want . Add or remove some, reorder them, duplicate sections, etc. Renderforest presentation packs have every slide that should be included in marketing presentations – intro, outline, facts, progress timeline, budgets and more. 
• Anything from background colors, images, icons, fonts and text can be changed in the left-side editor . No design skills are needed to customize the presentation slides.
• Done? Export your marketing presentation in JPG or PDF . You can also use presenter mode to display your presentation right in your browser . 

Here are some great packs to start with!

1. Marketing Variety Slides

Most suitable for :

• Company introductions
• Team performance reviews
• Marketing campaign’s success stories
• Industry analysis
• Collaborative project reviews

Calm colors, with mild gradient color combinations and a professional presentation style – that’s what this marketing plan presentation is all about. It’s initially designed to Introduce meetings, big and small presentations, classes, etc. 

The goal is to help you present your company or organization in a relaxed yet serious way. 

That’s one of our most human-centered marketing presentation packs, with many default team member images included. Though you can customize it the way you want, we recommend keeping this style in case you need to introduce your team or organization. 

The slides are not text-heavy. Most emphasis is on visuals and images, to make sure you keep your ideas concise. 

There is also plenty of free space on each slide to ensure the optimal look of your marketing presentation. 

If you need more analytically-focused slides, scroll down to find slides with more condensed information. We recommend including no more than 3-4 such slides in the presentation, as more than that may seem overwhelming. 

Overall, this marketing slide template is designed for minimalistic and simple presentations. It may not be the best pick if you require detailed data and technical information.

2. Social Media Marketing Trends

• Social media marketing presentation
• Influencer marketing strategy presentation
•  Digital marketing campaigns
• Latest trends in the industry 
• Company’s performance analysis on a specific social media channel

Working on your next social media marketing presentation? Here’s a pack that features bold colors with balanced texts, leaving plenty of room to include all the details on the new social media trends you want to catch or to analyze your company’s performance on a certain social network. 

This brand presentation template is significantly more text-heavy compared to the previous one. The default version also includes fewer visuals or icons. The most emphasis is on the text because data and stats are crucial if you’re preparing a social media marketing presentation. 

This pack features a more dynamic vibe due to bright colors that resemble trendiness. There is no calmness or relaxed feeling, which, if used right, can keep your audience constantly engaged in your presentation with no tiredness. 

We recommend having 7-8 slides from this marketing plan presentation template. Because they are designed for more statistics and data, more than 8 slides may seem too much in terms of information intake. 

Almost all slides are divided into proportional sections to dedicate each of them to a certain social channel. That’s very practical if you’re comparing different social channels and need the side-by-side design for that. 

3. Marketing Strategy Slides

• Strategy presentations, not only in Marketing
• Process and timeline presentations 
• Business Plan review
• An Acquisition Plan
• Corporate Vision & Mission Statement

Most of you may think of a strategy presentation as something in nude, grey and black colors with sharp edges and a lot of text. But that’s not always the case! 

In this marketing strategy presentation template, you’ll find a combination of two contrasting colors. Dark blue is an all-time classic for professional, trustworthy presentations that evoke trust and respect. 

Meanwhile, we mix it with a neon green-yellow color to create a bit of a modern and playful look. This is more suitable for young brands, startups and other companies that have different values than traditional or conservative ones. 

For example, you can use this pack for financial strategy presentations in a company where a dynamic and joyful approach is appreciated. You can also use it for even more serious topics when you want to make sure the audience won’t get bored. 

In case you don’t want to risk it, you can always put more blue slides in between the green-yellow ones. That way, you’ll make sure to keep the presentation on a professional level and still take advantage of this modern approach when necessary. 

We especially like the cascading timeline slides in this marketing presentation template. Perfectly reflecting visual hierarchy rules, these slides are great for timeline, progress or process presentations. 

4. Fashion Presentation Slides

• Fashion designer’s new collection presentation
• Magazine editors to present a new issue
• Boutique owners to show the latest arrivals 
• Clothing brands to tell their story 
• Modeling agency to showcase their portfolio

Following the best trends of today’s fashion industry, this marketing 101 presentation template is all about pastel colors, silky curves and playful shapes. It’s definitely the most fashionable presentation of all four, so we’d recommend using it when discussing new trends or fashion collections. 

The pack features a huge collection of fashionable images. These are model photos of the best quality, so you can keep the professional look of your fashion presentation . There are also aesthetic photos of textiles, garments and patterns that complement any collection of a fashion designer. 

The slides are dynamic due to more than just visuals. There are also curves and geometrical shapes, as well as silhouettes. Overall, the vibe is like you’re just sitting in a fashion show, watching all the new looks and walking down the runway. 

We like that this template still keeps enough of its minimalistic roots. With just one or two such slides, you can make your presentation look modern and stylish without overloading it with lots of visuals. 

Probably, you will need to add your custom photos to complete the look, but that’s OK. The slides are designed in a way that you can insert any image, and it will still look great due to its modern design. 

5. Food Slides Presentation

• Cafe or restaurant presentation 
• Food delivery services
• Caterers and catering services 
• Cooking classes and cooking workshops 
• Blogs & websites about food, recipes and nutrition

If you’re in the food industry, here’s a product presentation template that will make your presentation look appetizing. This marketing slide presentation template is all about food photos! And not just photos of the food – there are also images of chefs in their working environment, adding a more professional approach to the slides.

The color scheme is extremely diversified. You’ll find pastel colors, bright ones and even muted ones. We especially like the photos that feature fresh foods, drinks and beans on a plain white background. This mix of colors and photos will make your presentation look tastier. 

What’s unique in this marketing presentation example is that it seamlessly combines animated and real food photos. There are also animated and real cooks in the kitchen – something that may seem irrational from the perspective of design, but it looks very natural and realistic. 

Scrolling down, you’ll find slides for everything you may want to present related to cooking and food. There are slides to present the nutritional value of certain foods. In parallel, you can find ready-to-use menu pages with prices and portion options. 

That’s one of our richest marketing presentation templates with 110 scenes. So, the stage is yours for whatever you want to present.

6. Online Marketing Course Slides

Most suitable for : 

• Educators and teachers in online marketing courses
• Online marketing consultants to present their services
• Digital marketing agencies 
• Webinar presentations about digital marketing topics
• Marketing course introductions

White, yellow, and light grey in the background – tell us about familiar and trustful tones that work well in the online world. This marketing presentation template is a perfect choice for those who are searching for something to present digital topics. 

Quite rich in visuals, animations and texts, this pack will be enough to present any educational topic related to online marketing, and not only. Present your course agenda, show the takeaways potential students will get or explain the structure of your course. 

The slides are full of creative illustrations, flat icons and animated elements, so you can easily break down complex topics into simple visuals. If you want to be more specific about a certain topic, there are also images with text boxes where you can input some additional information. 

In case you have online marketing data to present, you can also use the slides for that. This template includes a lot of charts and graphs, so it’s easy to show metrics related to website performance or other digital topics. 

The best part about this online marketing presentation is that it looks modern and creative. You’ll keep your audience interested in what you have to say if you’re using modern visuals like these. 

7. Music Presentation Variety

•  Music bands and solo artists 
• Record labels to present their portfolio
• Venues to showcase a concert schedule
• Music festivals to tell their story 
• Artist managers to provide an overview of services

If you’ve ever wanted to make static graphics sound like music – here’s a marketing presentation template that will help you with that. It’s about notes transformed into illustrations and curves in various colors. 

The backgrounds and design resemble a music visualizer giving you a psychedelic and trippy vibe. Featuring mostly dark tones, a club-like atmosphere will be present in all of your slides. 

The presentation is suitable for any kind of music topic. There are illustrations featuring musicians and their instruments, so you can explain the idea behind every concert. There are also slides for musical awards one got during their career or slides with iTunes or Spotify buttons that you can use to promote your music. 

The pack is also ideal for any kind of audio-related topics – from podcasts to radio programs. You will find various images with headphones and other audio-related items, as well as photos in the studio where it all happens. 

If you have sound engineers or producers on your team, you can use this template to showcase their work. There are visuals of analog and digital technology, along with slides for both audio and video production topics. 

Final Considerations

This article discussed some of the best and most versatile marketing presentation templates available. Whether you’re a small business owner, a marketer, an educator, or even a musician – these templates will help you make the point quickly and effectively. 

Each template has unique visuals, animations and effects that will make your slides look modern and professional. Plus, they are easy to customize, so you can make the slides your own and send the right message. 

So why not give them a try? Pick one closest to your topic and start creating your presentation today! But that’s not all; you can also use packs like the teaser video templates to build hype around your product, event, or creation. If you ever need help customizing it, remember that our team of professional designers will be more than happy to help. 

Happy presenting! 

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• Marketing Presentation

The Ultimate Guide to Marketing Presentation (Tips, How To & Template)

Discover how to impress clients used to PowerPoint presentations by the end of this post.

Long gone are the days of reading slides word for word and boring your target audience to tears. Today, it’s all about transforming your data into visual stories that stick.     

This guide shares five effective marketing presentation tips to keep your target customer glued to the screen, and how you can create one within minutes today using our free presentation template.

• What is a Marketing Presentation?

5 Tips to Nail Your Marketing Presentation

• How to Create a Powerful Marketing Presentation with DashThis

Design a Great Marketing Presentation with DashThis Today

What is a marketing presentation .

A marketing presentation is a visual slide deck introducing a new product's marketing plan. 

It’s often created from presentation software (e.g., Google Slides, Canva, PPT) or automated marketing reporting tools like DashThis . Occasionally, marketers share it on SlideShare for wider impact.  

Here’s a Google Analytics marketing performance report generated on DashThis . Note how it conveys the results in a digestible way.

Grab this Google Analytics marketing presentation template with your own data !

As you scroll down the marketing presentation, you’ll see how it visualizes the impact of traffic on conversions and revenue.

DashThis gathers your data across multiple channels into one beautiful business marketing report. Grab your free 15-day trial today.

What should you present?

Every marketing campaign is a revenue driver.

Yes, it’s vital to capture the audience’s attention and educate them about the product’s benefits. Bonus if the campaign goes viral.

But millions of views mean nothing if it doesn’t translate into sales. 

That’s why you need to highlight the following information in your marketing presentation—to show you understand the client’s industry and how you plan to sell to their customers: 

• Target demographic
• Buyer persona
• Strategy to market product
• Marketing tactics 
• Criteria for success (i.e., metrics and KPIs)

Pro tip : Review the client’s website (e.g., press releases, product updates, annual report) if you don’t know their goals and objectives.

Your prospective clients might review the strategy after you finish presenting. Use a tool like DashThis to reinforce your insights or provide additional information within the presentation.

Hover to a widget you desire and click Add Note .

Include your insights and click Save .

This saves prospective clients the hassle of switching multiple tabs, creating a smooth-sailing browsing experience.

Who should you present to? 

Often, business presentations are presented to C-suite marketing executives (e.g., VP of marketing, head of content).

However, it’s not unheard of for marketers to present to the founder or CEO in smaller companies.

Whoever you’re presenting to, get to know them before creating the slides—like the metrics they care about and their level of expertise.

For example, if you’re a fully done-for-you SEO agency pitching to a CEO, you probably don't need to explain the internal links and schema markups in every blog post. 

Instead, focus on metrics in the bottom of the funnel, like the number of new leads and trial-to-paid conversions.

How often should you present?

That depends on the campaign and the client’s communication needs. It could be weekly, monthly, or quarterly.  

Pro tip : Share your presentations automatically. Unlike the traditional pitch deck created from PowerPoint templates, DashThis lets you share your reports via an URL link or email through a predetermined schedule.

This gives clients real-time access to their dashboards and saves you the tedious job of sending results manually every time a campaign ends. 

On DashThis , click Sharing Options > Share by Email > Frequency to decide how often you want to send the presentation.

Input the client’s email address and additional information and click Send .

Clients qualify agencies based on past results, budget, and presentation skills. 

Here at DashThis, we have no control over the first two criteria, but we certainly can help you with the third one. 

Below are five marketing presentation ideas that turn your report from “meh” to “wow.”

Have a strong introduction

Set the stage with an introduction that no one forgets.

If you're presenting to prospective clients unfamiliar with your track record, you can't go wrong with the results you delivered for previous clients. 

Say your content strategy scaled a software company’s number of demos and trials, add a hockey stick chart to illustrate it, and show it on the big screen at the start of the presentation.

You might even add several quotes from the case studies for a human touch. 

Use visual props

Add visuals to maintain your audience’s attention.

Here's what we mean.

Include infographics to convey complex information. Use graphs to explain trends for historical data. Or add headers and increase font size to separate data from different marketing channels.

Pick a presentation software that offers customizable and free templates .

For example, here’s an email presentation template you might customize to convey the engagement rate for your 4,000+ subscribers.

Don't be afraid to include GIFs within your slideshow. These bite-sized video clips do a wonderful job at injecting humor and showing a product in action.

Tell an engaging story backed by data

A great presentation design bridges the gap between data and storytelling.

Distill the sea of information with charts and graphs and fonts, and headers .

For example, if you want to highlight the backlinks generated from high-authority sites, place the domain authority score, referring sites, and number of backlinks within the same section.

This creates a cohesive look, enabling you to illustrate the impact effectively.

End with action points

Your last marketing slide should include the specific action you want clients to take. Consider reinforcing the key takeaways in bullet points or providing your agency’s contact information.

Leave time for questions and conversations

Engaging presentations are two-way conversations. Spread your Q&As throughout the whole presentation (not the end) to fuel a lively conversation. 

How to Create a Powerful Marketing Presentation with DashThis?

Automated reporting tools eliminate repetitive tasks, freeing up more time for value-added activities, like brainstorming for the next quarter’s marketing campaign.

DashThis is one such automated tool. 

Here’s how it works:

• Connect your marketing channels with DashThis
• Select a free marketing presentation example
• Choose your metrics under Preset Widgets

DashThis will proceed to grab the data from the selected marketing channels and transform them into an eye-catching slide deck automatically. 

Drag and drop the widgets as you desire.

DashThis currently offers over 40 free templates. Below are two popular presentation examples for digital marketing and advertising.

Digital marketing report template 

Digital marketing is a wide umbrella term for online marketing tactics, including SEO , email marketing, and social media marketing .

Here’s an auto-generated digital marketing strategy report from Google Analytics and Google Ads. Note how it gives you a big picture view of the website’s overall content marketing efforts.

Grab this digital marketing strategy presentation with your own data!  

With this presentation, you can visually explain to clients how their top pages stack up against each other and how they improve from the previous period without overwhelming them.

Advertising campaign report template

Ads grab the attention of a highly engaged audience at best possible time.

The advertising campaign dashboard below shows a business’s Google Ads and Facebook Ads performance. You can deduce the better performing channel with just one look.

Grab this marketing plan presentation template with your own data!  

The display ad preview and the conversions, conversion rate, and click-through rate, helps you spot which images and messages struck a chord in your target market.

So you can repeat more of what works and deliver for your client.

Epic presentations transform strategies into stories that stick. These visual dashboards keep prospective clients glued to the screen and convince them to seal the deal. 

Start free on DashThis today to automate your marketing presentation and gain back hours of your time to strategize.

Grab your free 15-day trial today.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. 

Ready to nail your marketing presentation?

Why you need a meaningful inbound marketing report and how to create one

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While these templates are convenient, it’s worth noting that the presentation build may require some compromise here and there. For full freedom of your marketing presentation design, you are better off creating it yourself or tapping into design service experts (like Superside!) .

How to Create a Marketing Presentation Strategy

There are four core tenets you need to follow to ensure that your presentation is clear and effective.

1. Make your audience care

There’s a good chance that everyone in your audience has seen hundreds of marketing presentations before. Make them remember yours by getting them to invest. A well-designed, engaging presentation with interesting content will go a long way, but get audience buy-in as quickly as possible. One of the easiest ways of doing this begins before the first slide is even shown: make sure that everyone in the room is relaxed and comfortable.

Create a collective feeling of relaxation within your presentation group by confidently introducing yourself, your pitch and what your audience can expect throughout. Show confidence or, if you’re nervous presenting (like me) then be as clear and concise as possible. If the presentation is online, explain the mic on/off policy and give an estimated start and finish time.

2. Display excellent storytelling

A good story engages the brain and draws attention. Ensure that when your presentation moves from Point A to B to C, it does so with harmony and flow. What storytelling will look like may vary, but weaving a golden thread through your content will make it captivating and absorbing. If you really want to impress, take your storytelling to the next level with motion graphics .

3. Create value early

Don’t subject your audience to an unnecessarily long buildup. You’re presenting to them because you have something of value to share; let them know what this is early on. It will enable them to envision and align with your thinking from the beginning, ensuring nobody starts the presentation left behind.

4. Showcase beautiful design

Make your presentation pop. Display data in a visually pleasing way and use complementary colors, presentation-friendly fonts and smooth transitions. If your presentation isn’t gripping when you look through it, expect your audience to feel the same way. But be careful not to overdo your design: too much can make your presentation feel overwhelming.

Top 5 Steps to Create an Effective and Good Marketing Presentation

Do you know how to deliver a good and effective presentation on marketing? To begin, try to grasp the true meaning of presentation. It’s all about the marketing presentation style. Presentation is very important in marketing because it allows you to introduce the services and goods to potential customers while also increasing brand recognition.

The Most Important Aspects Of A Marketing Presentation

Table of Contents

Your digital marketing campaign can be make or break with these factors.

• Strong design
• Concise content
• Appropriate branding
• Well-placed visuals
• Proofread copy

Steps To Make Marketing Presentation

Let’s take a look at how to deliver a good and effective marketing presentation.

Step 1: Outline Of The Presentation

It is recommended that before starting making a presentation, you should plan your presentation first. By doing this, it has two benefits: the presentation seems like the fresh and helps you remember the information for your speech which you want to include in it.

Presentation Planning Tips:

• Determine the presentation’s goal.
• Find out who is your target audience.
• First, make a rough drawing of the slides on paper.
• Decide your slides in ascending order.

Step 2: Start The Presentation

Begin by opening a new and blank presentation in the multimedia programme (PowerPoint). Insert a new slide and give it a new title, such as ‘Presentation on Marketing’.’ 

Presentation Style Tips:

• For engaging the more audience, natural style can be the best choice. If you’re limited by two-dimensional space, you can easily work with three-dimensional space, but keep in mind that your audience is the most important element in your presentation. But don’t take them into outer space unless it’s absolutely necessary.
• If you are working with PowerPoint, then it is advisable that all the tools that you have in your hands are not to be used. For instance, the PPT’s action sound should never be used by the professionals. So think beyond the box when it comes to your thoughts.

Step 3: Fill Out The Presentation With The Necessary Information

You can make notes from the information you’ve gathered if necessary. Go through your notes and Introduce your plan in the presentation, Once you’ve completed your data collection. When you’re making a presentation then you must fulfill or remember about the purpose of making a presentation. As you introduce your marketing strategy, highlight it as the core of your marketing plan presentation . This ensures that the focus remains on actionable insights and strategic planning, essential for guiding the audience through your marketing objectives and methods.

Presentation Process Tips:

• During the presentation, changing font styles can be a challenge. Save your PowerPoint file by selecting the ‘Save As’ option, then selecting ‘Embed True Type’ and pressing OK. As a result, even though you switch computers, the presentation would retain the same font.
• PowerPoint offers you the option with the help of that one you can link the presentation to external audio/video files or embedding the media directly in the presentation. If you can then the choice should be better by embedding the files.
• During the presentation, from PowerPoint, you can get into trouble. The hardware which you always have in your personal computer be prepared with it.
• To make a more natural presentation, use the Presenter View option in PowerPoint. This alternative can be found in PowerPoint 2010’s Slide Show tab (or 2011 for Mac). And with the use of a presenter view, your presentation will never look like a stack of notes. 

Step 4: Check The Design

After you’ve added text and images to your slides, double-check that your template is appropriate for your slides.

Presentation Design Tips:

• Format menus can be used for making changes easily and fast. By right-clicking on the object and selecting the ‘Format’ option, you can easily manage the format option. Also you can fine-tune shadows, create reflections, change shape dimensions, and many other things by doing so.
• Make the presentation more engaging by using flowcharts and diagrams. While using the powerpoint as a visual medium, these tools are useful there. You can also include photos to support your points and engage the audience; just make sure they are of a high quality. If in doubt, use a professional image background remover tool to clean them up.
• Consider patterns other than the standard square, oval, and rounded rectangle. Right-click on the object and then press on the editing points, then you are able to make custom shapes. To see a number of choices for combining two shapes to meet your needs, right-click two selected items and go to the Grouping sub-menu.
• In the presentation, to display a website you may use the Liveweb option. Build a connection to the page in Liveweb and it will open in a browser. Your presentation will not be disrupted this way.

Step 5: Approach The Presentation Room

It’s time to put your presentation on display in front of your audience after you’ve finished it. Here are some helpful tips for handling the presentation with effective hands.

Presentation Tips:

• With a confident stride, approach the room.
• To ensure that the audience is paying attention to your voice, make eye contact with random members of the audience.
• After each sentence at least once breathe, remember it to maintain a good tempo. If you are not taking regular breaths, then you’ll start rushing words when you run out of air.
• After each question, you have to take a pause and turn to face your audience and see if someone wants to ask a question.
• After the presentation, the questions which arise give answers for all of those questions and after that offer to answer any additional question.

Make Your Presentation Effective

Without being offensive or controversial, a marketing presentation should be unforgettable. Making a presentation that is one of the more engaging presentations, enables you to get people’s attention with the short attention spans, limited time, and an overloaded schedule.

Here in this blog, you learned about the steps to create a marketing presentation. We tried to cover all the important points which is important for writing a presentation on marketing. If you are facing any problem regarding your marketing assignment. So don’t worry about it, we will help you clear your doubts regarding this. Or if you want online marketing assignment help or marketing homework help online , then feel free to contact us or comment below.

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Marketing Presentation 101: How to Ace Your First Marketing Presentation

Mar 10 2020 ● 3 min read

Table of Contents

Tell a story, know your audience, watch great marketing presentations, to conclude.

A marketing presentation is a performance. Bore your audience, and you fail. Confuse your audience, and you fail. Fail to deliver one key message that they can repeat by the end of the presentation… and you fail.

We don’t want you to fail, and you don’t have to. So we’ve rounded up the best marketing presentation ideas, tips, and examples so you can crush your next marketing presentation.

Storytelling in marketing is a major trend right now, and it’s something you must use in every presentation you conduct.

Storytelling can be distilled down to something called “The Dramatic Arc”. It can even be plotted on a graph:

Many of you will recognize this dramatic arc immediately, which suggests the outline of a marketing presentation template. Taking what we see above, you could extrapolate a basic presentation template like this:

• What will be explained.
• The key players of this story/of this situation.
• The problem the characters face.
• An assessment of how to solve the problem.
• The actions taken to solve the problem.
• A few challenges along the way.
• The resolution of the problem.
• The results now that the problem is solved.
• Key takeaways.
• Ask the audience to think about how this problem and these solutions might apply to them.
• Ask the audience to reach out to you (also known as the “Call to Action”) if they’d like to discuss how to solve their own version of this problem with you.

Those 11 points would make a good beginning for any marketing presentation. And if you kept your presentation to 18 minutes, the recommended length of a TEDTalk , that would give you a little bit more than a minute and a half for each section.

Interestingly enough, many presentation experts recommend you don’t spend more than 2 minutes showing any one slide . So your very simple marketing presentation template could include those 11 sections, plus a cover slide and a slide with your sources. Those 13 slides could be a very good starting presentation template for any marketing presentation.

But that would only be the first step.

Practice your presentation at least ten times. That's one the biggest presentation tips one should keep in mind.

No exceptions. No excuses. No whining.

Why? Because knowing your presentation by heart will give you confidence. If you have any anxiety whatsoever about giving a marketing presentation, the single best thing you can do is to be prepared. And being prepared – having practiced your presentation at least ten times – will give you the best boost of confidence possible.

Practicing your marketing presentation will also polish your delivery. Even without a script, as you talk through your presentation over and over, you’ll refine how you describe things. Your timing will improve. How you set up each slide will get smoother. Who knows… you might get so confident that you’ll actually have fun.

Want to take this one step further? Professionals from Throughline Group advise that you should ask someone to watch you as you practice, especially around practice sessions three or four. Your observer should be positive, but also give you honest feedback. You need to know:

• If any of your slides could be clearer.
• If they can articulate the one key point of your presentation.
• If they got confused at any point.
• If they got bored at any point.
• If they wanted additional information at any point.
• If the marketing charts and graphs you use are easy to understand .

If you can’t find someone to watch you practice, record yourself as you practice.

Bonus tip : If at all possible, practice your presentation in the room you will make the formal presentation in. Take note of any furniture or cords that might block your movement, and where your audience will be.

This should shape your marketing presentation from beginning to end. In the beginning, use your knowledge about your audience to pick examples they’ll resonate with. Use images and language they’ll understand.

As you practice your presentation, think about how your audience may receive the information. Will they agree with it? Be challenged by it? Agree with the problem you’ve defined, but maybe have opinions on other ways to solve it? Incorporate all this into your talk.

Finally, when you do your formal presentation, ask the audience a few questions along the way. Ask these in a way that doesn’t put anyone on the spot, and that the audience might have a little fun with. If possible, try to come up with a joke or two they’ll like.

The TED Talks website is a goldmine of recorded presentations and different presentation styles. You can get hundreds of marketing presentation ideas just by watching a few hours of talks.

If possible, also watch a few marketing presentations that have been recorded from marketing industry conferences , or check out the thousands of marketing presentation examples on the site BrightTALK . These will teach you an enormous amount about how people present themselves and their ideas, and about how audiences react .

So those are our best tips for how to create and deliver a great marketing presentation. We hope these have been helpful. Just remember : Practice, practice, practice. And if you possibly can, have fun. Presenters who have fun allow audiences to have fun.

Published on Mar 10 2020

Pam is an award-winning freelance content writer with expertise in SaaS, MarTech, and small business marketing companies. A business book ghostwriter in her free time, Pam always writes from a B2B owner perspective.

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13 Actionable Tips For More Awesome Marketing Presentations

By Jon Clark / March 30, 2023

What’s in a presentation? Everything! An impressive presentation can make or break your marketing strategy.

Brands distinguish themselves from their competitors by dominating the marketing industry with informative and enthralling presentations.

Now, to impress your audience, you need a strong presentation. So, if you’re still attempting to put together an effective, appealing slide deck, here are our 13 tried-and-tested tips for a killer marketing PPT:

13 Expert Tips on nailing your marketing presentation

In the absence of a presentation, there is no way to sell. Whatever your business specialization or model is, you’ll have to send your documents to your client’s team for evaluation at a certain point. So, let’s get started on how to impress your customers with a killer PPT!

1. Make your first slides count with a catchy CTA

The first three slides are key: 80% of readers who go through them read the deck in full .

The easiest approach to keep people’s focus in the midst of your PPT is by capturing them from the very first slide.

This can be accomplished by beginning with a powerful quote, rhetorical question, statistical figures, or intriguing information. This innovative technique will convince your listeners to pay attention to your presentation.

Yes, initial impressions do matter. The majority of users that “bounce” from a deck (don’t engage at all) do so within the first 15 seconds . In 15 seconds, how much can you remember? Two lines and one graphic are all you need.

It all comes down to the catch and the design of the deck’s upper section. If there’s one area you should heavily test, it’s that, aside from designing an irresistible CTA.

2. Follow a consistent brand theme

If you’re presenting information, ensure to stick to your chosen palette scheme. The most typical blunder made by established brands is not adhering to their established code.

For example, if someone gave you two colors, say red and white, and asked you to consider the foremost brand that came to mind, the first company would undoubtedly be KFC due to its consistent color combo across all of its products.

Curate content by selecting at least 12 distinct shades of your brand’s color and adjusting it appropriately. Creating brand palettes in apps like Canva and Adobe makes this simple.

In addition, use marketing dashboard templates that best represent your brand. Select a marketing template and connect your data sources for your data to begin flowing in minutes. By doing so, you can follow consistent marketing templates to boost your branding into more diverse audiences, driving your marketing efforts to the next level. Make your brand marketing strategies stand out from the competition to attain overall business goals.  

3. Back up advertising with a value-based proposal

The greatest method to advertise a product, service, or brand is to back it up with a compelling value proposition. This can be accomplished by including a socially responsible component.

Addressing an issue and then committing to solving it is a fail-safe marketing strategy.

Promote a possible problem – it may be addressing startup gaps or the mismatch of data among new entrepreneurs. You can then argue for a solution supplied by your firm if you have a service-oriented business.

Conduct competitive analysis to determine the value-based tactics of significant players in the industry. Also, find out what your prospects like in ads by conducting surveys through online forms or face-to-face interviews. These tactics eliminate guesswork and ensure you don’t waste advertising efforts that your prospects don’t consider valuable.

4. Make use of proper visuals

If you have to choose between content and multimedia, go with the latter.

We can comprehend data considerably faster with visuals than we do with words. We’re also 55 percent better at recalling what we view than what we listen to, a phenomenon known as pictorial superiority.

It’s also a good idea to let your graphics be minimal. Your clients will be overwhelmed when you have your slides packed with visuals. However, it’ll require multiple visuals to fill in the blanks if it is too stark.

Take your most important data and utilize data visualization aids to create visually appealing graphics. You can even take the help of a slideshow maker to build stunning slideshows, complete with professionally designed templates and media embed options.

It’d also help to present factual information in infographics, charts, tables, infographics, and other appealing visuals. Make them easy to read and colorful with designs aligned with your business. Audio marketing presentation is also a unique presentation media, allowing you to highlight your customers’ testimonials and other social proofs. 

5. Consider the end results

Your audience is usually concerned with big-picture choices that will affect the organization in the long run. In this respect, each section of your PPT should help you answer the following questions:

What difference will your product or service make? What will be the consequences in the long run? How will it help the organization achieve its objectives? Are there any potential stumbling blocks? What strategy will you use to deal with them?

You’ll have a seamless Q&A session if you include these responses into your PPT.

6. Promote your brand’s unique selling proposition

You can conquer the marketing industry with little effort if you know your Unique Selling Point (USP). It’s just a matter of a few phrases that could assist you to achieve your objectives.

But your unique value proposition or statement must convey more information than a slogan or tagline.

For example, if someone says, “Do what you can’t,” you will immediately think of Samsung because that is how they have promoted their uniqueness.

They aren’t the only ones selling electronic items, but they outperform many others in the market to generate an authentic selling point.

As a result, it’s critical that you delve deep into your USP and advertise it. Only then will you witness a hike and improvement in your brand name .

Most importantly, determine what benefits your target customers seek in a product or service. Identify what makes your offerings unique and highlight them in your USP. Moreover, study what your competitors offer and find ways to outpace them to keep up with the latest trends and boost your marketing and sales efforts.

7. Keep a particular content theme in mind

It is vital to keep your company’s paint card up to date. But you must also decide on a theme for your presentation. You need to select whether your presentation will include floral, tropical, minimalistic, bright, or monochrome images or maybe a mix of all or a few of them.

This is determined by examining your organization’s vision, mission, and approach. It not only gives you a sense of self, but it also aids you in distinguishing yourself from your competitors. Instead of copying what your competitors have, try to set your content apart by using your company resources and obtaining ideas from multiple resources, including your loyal customers.

As a result, be certain your marketing visuals suit your topic. Again, when you include content in the slides, be careful not to mimic other brands. In other words, plagiarized content is a no-no. To cross check if your content is unique, you can try these smart tools.

8. Include any relevant information.

You may improve your firm’s marketing strategy by incorporating statistics into your PPT. However, you must use appropriate material for your target audience.

For example, if you’re advertising an article, everyone wants a motivation to purchase the same from you. They may not be intrigued if you inform them it was only bought by 20 people only.

However, if you demonstrate that a few thousand people bought it and 50% of them bought it again, they’ll gladly spend their cash on it.

An alternative way to put it is that if you’re giving a pitch and you have to promote your brand, you’ll need to employ statistics to show growth.

9. Use videos for your presentations

Look at the video if you’re seeking for a technique to make your presentation stand out and truly capture your audience. Videos are not only simple to insert into PowerPoint, but they may also produce results.

Adding a video or two to your slides can help to break up the content in a fluid and efficient way, keeping your audience attentive and engaged.

Here are five ways video presentations can help you stand out :

• Narrate stories that incite emotions
• Effectively communicate information
• Add drama and create an interesting atmosphere
• Break the monotony
• Boost the intent of purchase

10. Make use of proper marketing analysis

If you’re in a meeting before the board or giving a presentation at a convention among seasoned executives, make sure to mention the following:

• Information about your business segment, including its background, foundation, and how you’ve applied previous learning to the current scenario.
• Contemporary trends, future difficulties, and your strategies for dealing with them.
• Data about predicted growth in the future, together with strategies for implementation.

Before taking the stage, be sure you’ve done your homework and are well-informed on the subject. Make sure you’re comfortable with the facts you’ve gathered.

11. Storytelling is a great way to get people involved

Including your items in tales is the simplest and quickest approach to promoting them.

This time-honored approach of communicating and connecting via shared experiences never fails to energize the crowd.

It will not only make consumers feel personally connected to your brand, but it will also keep your products in their hearts as a result of your stories.

12. Share materials before the actual presentation

It may be beneficial if you send the documents to the board to review ahead of time, depending on what you’ll be covering in your presentation.

Reports and demos are examples of extra information that either consumes too much time or is too distracting to be covered in a presentation.

The presentation should always focus on the ‘why’ rather than the ‘how’. A week before the meeting is great; it gives you time to reply to any early remarks or suggestions.

Consider this procedure as a benefit. You get a good insight of what the members of the board might bring to the meeting or at least have some context to prepare for a more impactful presentation delivery.

13. Keep it short and sweet

Open availability isn’t something board members are known for. You’ll want to make the most of your time with them, so plan accordingly.

How do you go about doing that?

Keep the presentation’s scope in mind.

While including storytelling is beneficial, don’t get sidetracked and waste time. Keep things basic and clear. Only share one highlight per data graph if you’re presenting data.

A presentation to your audience can be intimidating when the risk is too high.

You can relieve stress and concentrate on your speech by adding these suggestions to your approach.

In the Comments section below, let us know if you benefited from the abovementioned tips and how you used them in your marketing presentations.

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Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

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How to Make a Marketing Plan Presentation in PowerPoint

Whether you’re a marketing specialist or your personal project is near completion, it’s time to focus on marketing. Before you embark on advertising your business, you’re going to need a blueprint that outlines all your efforts. It should also state clear objectives and goals for your future. If this sounds complicated, it’s really not. We’ve prepared a few tips on how to make a marketing plan presentation that will make it all come together.

What is a marketing plan?

A marketing plan is basically the overview of all the marketing and advertising efforts your business has made and will make in the future. It contains all the details on the target market and strategy, as well as objectives to be reached in the future. Your marketing plan should always have clear objectives, and steps that are needed to reach those objectives.

Why should you make your marketing plan presentation in PowerPoint?

PowerPoint is a great tool for making your marketing plan presentation for more reasons than one. Apart from having comprehensive templates and slides that are perfectly fit to outline your specific marketing plan, it’s also ready to be presented to your audience at any moment. This is unlike with a Word processing document, which is neat for hosting your plan but not really presentable.

Once you’ve picked the organization and you yourself know and see all the data, the entire strategy starts making sense. If you’ve achieved this, you can be sure you’re ready to present it to others. And as your business grows, you can easily update the plan by adding new information or introducing another template for it.

Key Elements of Your PowerPoint Marketing Plan

Now you know what a marketing plan is and why PowerPoint is a great tool to host it. While you know everything that should go into a marketing plan, there are a few key elements that if you omit, you risk looking like a complete amateur. But don’t worry – below is the list of all the key elements of a PowerPoint marketing plan that will ensure you avoid it.

Knowing how to make a marketing plan presentation isn’t only about know all the essential elements. Be mindful that it’s also important where you place them.

A summary of your business marketing plan should always be the first element of your presentation. It should consist of a brief overview of your entire organization and the team. This, naturally, means that your summary slide should state the name of your company, where it’s situated, as well as a short mission statement that illustrates your higher objectives.

Another important thing is to be really honest with yourself in the summary. A SWOT analysis (strengths, weaknesses, opportunities, threats) is the best way to showcase your realistic view of the situation. Introducing with this is a great way to imply you’re aware of the risks. This gives the correct impression that you’ll work on resolving those issues later on in the presentation. This makes the audience trust you from the very beginning because you validate their doubts and give a promise that you’ll clear them all away.

While developing your business, you’re going to have to deal with a lot of calculations. Budget is an essential element of your marketing plan presentation, but you need to know exactly what it means.

Your business is going to have a lot of costs and, hopefully, more return, but this isn’t really the main interest of your audience when presenting an advertising effort. What you and your audience really want to know about is how much money has your business saved for marketing efforts specifically.

So what you’ll want to do is decide which part of the budget is for marketing efforts. Then, segment those elements even further, and outline exactly where the money will go towards those efforts. What is your marketing strategy? Which approach is the best for it? What are the individual processes that need to happen (e.g. content creation, marketing agency consulting, paid promotions etc.)? How much does it cost?

Once you’re done with that, what you have is a clear picture of all your costs relating to marketing efforts. This will make it easier for both you and your audience to work out the budget and see how you can fit it all in.

Every marketing plan presentation absolutely needs to have a decent list of marketing channels. This includes all the possible platforms your business uses and will use to generate leads and spread awareness. Don’t worry if you don’t have a rich list of successful marketing channels. Investigate a little more to find out about your target market and competition, and invest in the right channels. You don’t have to have a high-ranking website in order to be able to let least list some of your channel efforts, or ideas as to possible potential channels that are a perfect fit for your business.

If you don’t have a significant social media presence, you can still have plans. Talk about which platforms you want to use, why, how it will raise engagement and generate leads. You might also like these surprising product presentation ideas if you’re also working on a pitch.

Target market

Target market overview and analysis are also crucial parts of your marketing plan presentation. This is something no serious marketer climbs the podium without. You want to know all about your competitors and their strategy, as well as a clear picture and deep understanding of the industry you’re advertising to. So before you present your plan to others, make sure you’ve done a thorough target market analysis and come up with the buyer persona.

When it comes to marketing presentations, your buyer persona is really the protagonist of the whole story. It’s a concept of your ideal consumer, created from all the facts you’ve collected about your target audience. You should know the average age, location, professional aspirations, and personal life. Find out where they spend their time online, what they’re buying and dreaming about. Once you do that, you have a convincing character to present to your audience. And once you have that, it means you have convincing prospect options as well.

Market Strategy

Once you’ve made heads and tails of your buyer persona and know what your competition is doing, it’s time to figure out how you’re unique. Market strategy section of your PowerPoint marketing plan is all about that.

Think about everything you have that your competition doesn’t. This could be a product feature, a free trial, awesome content or underlying philosophy. It doesn’t really matter in what shape or form your individuality comes from, as long as you manage to connect to your target market. The key is to resonate more than the competition. This can only be done by carefully examining the core values and objectives of your business, and finding the way in which those values and objectives resonate with and inform your ideal buyer.

How to Format your Marketing plan presentation

If you have good templates , you won’t have too many problems with formatting your marketing plan presentation in PowerPoint. However, there are certain rules that might help you avoid jarring design and inappropriate fonts. Adhering to these rules can save you a lot of trouble and embarrassment in the long run, so it can’t hurt to stick to them.

In order to make your slides professional and easy to read, you can’t go wrong sticking to standard fonts. Use Times New Roman or Arial, and keep your lettering big. But don’t overdo it. If you keep your font size for the regular text at maximum 34, it won’t be too jarring and should be enough for everyone to see. You shouldn’t be using too much text on any of your slides anyway, so it should fit right in.

The next thing you’ll want to do is create a separate slide or set of slides for each important section of your marketing plan.  This includes all of the mentioned elements (summary, target market, situational analysis, etc.). Don’t refrain from using charts, graphics or any kind of smart art to showcase all these elements visually, with fewer slides. And don’t forget to include a source for every citation you have in your presentation. Use smaller text in order to cite the source somewhere on the slide, and have a detailed and more comprehensive list of sources and references at the end of your marketing plan presentation. For more on this, see: Business presentation design pointers to increase audience retention rate .

Marketing Plan Presentation Templates

A marketing plan presentation template is an easy way to organize your efforts. There are different factors that will determine which templates are optimal for you. This will largely depend on your industry, audience, and target market.

However, there are some general elements every marketing plan template should consist of. Apart from the aforementioned ones, like market strategy and summary, your template should also have some space for info like further programs and initiatives, some key statistics, and some freedom to let your brand shine, like in this SlideShare example.

If you want an incredible resource of free PowerPoint templates, head over to Templates by 24Slides . We have hundreds of high-quality templates that are always 100% free!

Now you know how to make your marketing plan presentation in PowerPoint. Hopefully, you don’t find it too difficult. Once you’ve done all your research and determined the objectives of your business, it should be pretty easy to do. Be clear and honest with your goals and possibilities. Don’t use flashy fonts and colors, but do make sure to implement charts and graphics for data visualization. Be equally aware of your strengths and weaknesses, and don’t shy away from talking about them. If you don’t mention your possible drawbacks, someone else will. And that doesn’t give you the upper hand. And remember: In your marketing plan presentation, the protagonist isn’t you. It’s your consumer. As long as you have that in mind, the audience is sure to follow the plot.

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13 Things to Include in Your Next PowerPoint Presentation

Your visual presentation can be improved with these 13 tips and tricks.

Table of Contents

When putting together a presentation or deck for a big meeting, including a visual component is key. Creating and sharing a PowerPoint presentation can help you drive home key concepts with the support of text, images, graphs and tables and other multimedia elements. Having a tangible and concrete slide deck can also anchor you while also keeping your audience engaged, which can help increase your confidence as a presenter, especially if you aren’t the most extroverted person in the room.

Of course, developing an effective PowerPoint requires plenty of consideration, from determining the structure and design to navigating the technical aspects. To help, here are 13 things to include in your next PowerPoint as well as key dos and don’ts to ensure your presentation goes off without a hitch.

>> Learn More: 5 Types of Presentations Every CEO Needs to Have

What to include in your PowerPoint presentation

A strong PowerPoint presentation should include the following components.

1. Who you are

When presenting to an unfamiliar audience — for example, if you’re speaking at an academic conference or giving a pitch to investors — it’s crucial to introduce yourself. Establish credibility and trust by briefly discussing your line of work, past accomplishments or related projects you have worked on.

2. Your logo

While you may have included your logo in your introduction, you can also put it on each slide of the presentation. This helps your brand “stick” and can be particularly effective when speaking about or on behalf of your company. [Read more about creating a small business marketing plan .]

3. An agenda

Next, write an agenda slide. Not only does this set expectations for your audience and maintain the flow of the presentation, but it can also keep you on track in both drafting and presenting your information.

4. A clear roadmap

In addition to establishing an agenda early on, you can also break down that agenda further with a clear roadmap for your presentation, which is especially helpful for longer PowerPoints with multiple sections. Don’t be afraid to return to the roadmap as needed to allow your audience to follow along better.

5. Information not on your slides

Your PowerPoint slide deck is designed to supplement and enhance your oral presentation, not replace it. Ensure your verbally-presented information adds value by including information that is not on your slides. Keep written text to a minimum, focusing on key words and main ideas. You can expand on these concepts in greater detail as you present.

6. Engaging visuals

The primary benefit of a PowerPoint is the ability to add visuals. In addition to any text on-slide and your verbal presentation content, enhance your message with engaging visual elements, such as graphs and infographics. Relying less on text helps ensure the focus remains on you, the presenter, while also illustrating your key takeaways effectively.

7. Updated data

There’s nothing wrong with reusing or repurposing a slide deck you’ve already created — as long as you keep everything current. If your PowerPoint includes statistics, industry trends , information on your business or other data, check every number and update as necessary before presenting.

8. The answer to ‘so what?’

Even if you include the most compelling and clear information in your presentation, it won’t make an impact if your audience doesn’t understand the bigger picture. Aim to answer the unspoken question of “so what?” by clarifying why the message is important and why it is relevant to your listeners.

9. Key takeaways

Your key takeaways are arguably the most important part of your presentation. Highlight these main points at the end of your PowerPoint ― or, for longer presentations, at the end of each section ― to help your audience remember them. Generating your key takeaways in the outlining stage can also help you structure your slide content.

10. Backup slides

Because a presentation is designed to be clear and concise, you may not always have the time or opportunity to go in-depth on certain topics or audience questions. Having backup slides with additional information can encourage further audience understanding — without letting the presentation veer off-track or run over time.

11. An objection slide

Depending on your presentation topic, your audience may have objections. Get ahead of these objections by dedicating a section to it in your PowerPoint. Give people the opportunity to raise any concerns and address known or anticipated issues directly.

12. A call-to-action slide

Consider what you want your audience to do after listening to your presentation. Are there specific actions to take, ideas to consider or a person to contact? Lay this out for your audience in a call-to-action slide.

13. Contact information

Display your contact information on the last slide to encourage your audience to reach out to you. They will likely appreciate the opportunity to reach out to you should they wish to discuss further and you may also make a valuable connection in the process. [Read more about how to improve customer service for e-commerce sites .]

Dos and don’ts of PowerPoint presentations

If you’re planning to use PowerPoint as a business tool, here are some key dos and don’ts to keep in mind:

• Do use speaker notes to your advantage: While your slides should be relatively clutter-free and light on text, you can include speaker notes at the bottom of the page that are only visible to you, the presenter. Use this section to include any facts, examples or questions you want to highlight in the presentation.
• Do keep your slide backgrounds subtle and consistent: Selecting a background or color scheme that’s too bold or busy can make your presentation hard on the eyes. Ensures sufficient visual contrast between the background and text colors so you and your audience can see it clearly. Microsoft has developed several built-in themes with this visual contrast in mind, though you can also create your own template if you have an eye for design.
• Do have a backup plan: Technology can fail us at the most inopportune times. Should the PowerPoint or your computer have issues, you’ll want to have a backup of your presentation on a memory stick, a CD or on the cloud. In the worst-case scenario, the tech won’t work and you won’t have any visuals to present. If that happens, take a deep breath, then deliver your presentation with a focus on the message. [Related article: Top 10 Cloud Storage Services for Business ]
• Don’t read your PowerPoint word for word: When presenting, your goal is to engage your audience and maintain their attention throughout. Reciting information verbatim from your slides can limit your connection with your audience and hurt your ability to “read the room.” Use the PowerPoint to guide and illustrate as needed but let you and your verbal presentation be the focus.
• Don’t go overboard on transitions and effects: It can be tempting to add slide transitions and sound effects for some visual excitement. However, these special effects rarely enhance your message and can be distracting or even come off as “gimmicky.” Additionally, PowerPoints with effects tend to run more slowly than those without, particularly if you’re presenting on a different computer than the one used to create the slide deck.
• Don’t include too many slides or too much information: People should not spend the entirety of your presentation reading, nor should there be so much information that they become overwhelmed and tune out altogether. Limit the number of slides in your presentation, as well as the amount of text on any given slide. Use your oral presentation to expand on key points and engage with your audience.

Scott Gerber contributed to this article.

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How to Make a Marketing Plan Presentation? Guide & Marketing Presentation Examples 

The days of reading your target audience word-for-word from slides are long gone. These days, it all comes down to turning your data into an enduring visual narrative. It was formerly assumed that marketing experts would naturally excel in developing and delivering compelling marketing plan presentations.

However, with the rise of digital marketing, the value of traditional presenting techniques is sometimes disregarded or undervalued in a marketer’s skill set. Nevertheless, the capacity to produce a compelling presentation is still highly valued in today’s digital marketing world.

It is essential to understand how to make a marketing plan presentation. This is because a badly done marketing plan presentation in high-stakes business can quickly lead to your audience losing interest. You lose more than simply attention; you also forfeit sales chances, prospective clients, expansion prospects, and eventually money. The unpleasant reality is that there is very little probability of you sticking out in a crowded area. But don’t worry!

Your brand will never be disregarded if you strategically approach your marketing plan presentation. As difficult as it may sound, it is indeed possible. Hence, this blog will teach you all the ins and outs of a successful marketing plan presentation. You will also learn how to do a marketing presentation effectively.

What is a Marketing Presentation?

A marketing presentation walks you through a representation of how you will market your product or service to the target population that you have in mind.

Although it may appear straightforward, a marketing presentation needs to contain information on the product, the features that set it apart from the competition, the channels you intend to use to advertise it, etc.

Why is a marketing presentation important? 

When it comes to effectively communicating team goals and updates in marketing, marketing presentations are essential. They are an important asset for several reasons:

1. Information Sharing: Marketing presentations are useful for informing the team about important updates and objectives. A common understanding is promoted among team members, and misunderstandings are reduced when information is presented in an organized manner, which guarantees that everyone is aware of the same information at the same time.

2. Visual Aid Enhancement: Adding visual aids to marketing presentations helps the audience better understand the presented information. Graphs, charts, and other visual components help make complex material easier to understand, more interesting to read, and easier to remember. This helps to reinforce important ideas and messages.

3. Content Generation and Promotion: Marketing presentations are useful tools in content generation. They can be transformed into slideshows, work reports, educational films, or materials that can be downloaded, among other types of content. This establishes the organization’s competence and provides useful content for audiences outside the company.

4. Product and Service Launches : Marketing presentations provide an extensive framework for effectively outlining plans to launch new products and services. They promote awareness of departmental activities and overarching goals and ensure the entire marketing team is in sync with the marketing strategies.

5. Idea Pitching: Marketing presentations are essential when presenting brand-new marketing concepts. A strong presentation helps marketers clearly communicate their vision, win over team members, and unite behind creative endeavors—whether recommending fresh approaches or tweaking already-running campaigns.

7. Training and Onboarding: Training new team members can be effectively accomplished using presentations. Their capacity to impart knowledge to many people simultaneously simplifies the onboarding process. It guarantees that new hires will quickly pick up the most important facts about the company, its marketing plans, and its overall objectives.

How to make a marketing presentation?

Here are some top points to consider when making a marketing presentation:

• Consider your audience
• Decide on a presentation method
• Gather information and material
• Plan your marketing presentation
• Tell a story
• Create captivating visuals
• Interactive components
• Think about logistics

Consider Your Audience:

Spend some time getting to know your audience before crafting your marketing presentation. Determine their demographics, areas of interest, and degree of expertise with your subject. Make your communication more relatable by adjusting the content, tone, and style to suit their tastes.

Decide on a Presentation Method:

Select a format for your presentation that aligns with your objectives and target audience. Think of the best medium: a PowerPoint deck , a live demonstration, a video, or a webinar. Consider the platform and technology you’ll also employ to guarantee a flawless delivery.

Gather Information and Material:

Get relevant information, figures, case studies , and illustrations to support your main points. Ensure the data is precise, current, and related to your marketing goals.

Plan Your Marketing Presentation:

Clearly state your presentation’s goal and list its main points. Provide a clear introduction, a captivating conclusion, and essential points for your presentation. Use the AIDA model to lead your audience through Attention, Interest, Desire, and Action.

Tell a Story: 

Write a gripping story that your audience can relate to emotionally. Use narrative strategies to create material that is both captivating and memorable. To add authenticity, including case studies or customer success stories.

Create Captivating Visuals:

Provide aesthetically pleasing slides or images that enhance your content. To successfully communicate information, use charts , infographics, and high-quality photographs. Keep the presentation’s visual theme constant, and use your branding throughout.

Interactive Components: 

To increase audience participation, use interactive elements like surveys, Q&A sessions, or live demos. To make the experience more exciting and unforgettable, invite audience participation.

Think About Logistics: 

Verify technical factors, such as internet connectivity, audio, and images. Make sure that every presentation resource is available and prepared for usage. Take care of any logistical concerns ahead of time to prevent interruptions during your presentation.

Marketing Presentation Examples 

Here are a few top marketing presentation examples for you to check out:

• Marketing Objectives
• Market Research
• Executive Summary
• Mission Statement
• Marketing SWOT Analysis
• Marketing Strategy
• Marketing Budget

1. Marketing Objectives

The Marketing objectives of a company are usually a blend of its defined goals, which are specified in a marketing plan. These provide the marketers with the targets they need to meet and what time frame they have. Tools like objective key results (OKRs) and key performance indicators (KPIs) can structure an organization’s marketing objectives. 

Make polished OKRs and KPIs with these pre-designed templates.

2. Market Research

As the name suggests, Market research is the process of gathering information and researching about the market before formulating a plan. It involved studying the target market and consumers to ensure that a new product will be successful. It assists the team in working on an existing product while maintaining and putting forward the company’s value effectively. 

3. Executive Summary Marketing Plan

An executive summary marketing plan, also called an executive brief, describes a company’s marketing strategy. The document is usually one or two pages long, summarizing important strategies and a series of actions emphasizing the most important aspects. These aspects intend to increase brand recognition and work on the company’s competitive edge. The executive summary marketing plan outlines short and long-term marketing objectives and summarizes various related industry studies.

Explore templates related to executive summary here.

4. Mission Statement Marketing Plan

A Mission Statement in a Marketing Plan guides corporate strategy. It steers the marketing planning process and strategies. Although the strategies and tactics tend to shift, the company’s mission statement always remains the same after its implementation and evaluation. Hence, the mission statement explains an organization’s marketing content. It highlights the primary goal of a marketing plan.

5. SWOT Analysis in Marketing Plan

A Marketing SWOT Analysis is a method to find, analyze, and document a company’s internal strengths and weaknesses. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. These four factors are assessed as they affect the formulation of the marketing objective. Hence, Marketing SWOT analysis is an important part of the marketing process. 

6. Marketing Strategy

Marketing strategy is a crucial part of the marketing plan. It is a document detailing the types of activities an organization conducts. It also contains timetables, helping push different marketing initiatives. Marketing strategies contain the company’s value prepositions and other key elements. 

7. Marketing Budget

The marketing budget is a part of the marketing plan, which highlights the sum of money the company assigns for specific projects. These projects intend to market and promote the product. So, the budget aids organizations in handling resources, leading them to achieve business goals. The marketing budget helps the company stay competitive in the market, which grows the revenue.

How to end a marketing presentation?

Here are a few ways you can effectively end your marketing presentation:

1. Add a compelling call to action (CTA)

In case you are a business owner, motivating the audience to take action is the main goal of your presentation. Move them to it instead of assuming they would accept it. Make use of strong, instructive, and definitive language. “Join the fight” and “Begin the journey” are two concise calls to action that inform the audience of what to do.

2. Skip the Q&A at the end

After captivating your audience for twenty to thirty minutes, will you end your presentation with a Q&A session? Q&As are not memorable, other than the fact that you never have complete control over the questions you will be asked. So, how can a presentation be concluded effectively? It is preferable to field questions all during the talk.

This allows you to ensure your audience follows along and the questions you ask are pertinent to the specific topic. Make sure to give yourself a minute or two following the Q&A if you have been compelled to arrange your presentation such that questions are answered at the conclusion. This is the moment to wrap up the presentation with inspirational quotes and the last takeaways.

 3. Conclude with a Story

There’s a strong likelihood that if you start with a captivating story, you’ll also end with one. A narrative at the conclusion can effectively summarise the information you have presented, just as a tale at the beginning was an effective lead-in to your message.

One thing to keep in mind is don’t wrap up with a case study. This is something that many business owners do. Using case studies in the middle of your presentation is a terrific idea. In the end, you want a poignant tale that stays with your audience and helps them remember your point of view for a very long time.

Make your conclusion memorable with professionally designed conclusion slides .

 4. Make your Points Clear

At the conclusion, your audience will value a summary that provides a clear, concise summary of what they have just heard.  Many experienced presenters utilize this straightforward summary formula on the last slide.

5. Inform Them of What you Plan to Share With Them

Saying something as simple as “Let me briefly restate my main takeaways before I leave you with my final thoughts about XYZ” will suffice. Show the audience how each of your main ideas relates to the others rather than merely listing them. Delivering an effective presentation requires a great deal of effort and dedication. Your message will be properly understood and have an impact if you craft a strong introduction and conclusion.

6. Appreciate and Recognize

Expressing gratitude to your audience can be a terrific method to let them know when your presentation is finished. It’s time for them to applause. It can be simpler to include a thank-you or end slide. You can thank any businesses or individuals, such as a website you used as a data source, after your presentation for their assistance in putting it together.

What is a marketing plan?

Before we move on to learning how to make a marketing plan presentation, it’s important to understand what a marketing plan is. A marketing plan is a strategic roadmap companies use to plan, carry out, and monitor their marketing strategy over a predetermined time.

As different marketing teams within the organization strive towards the same corporate objectives, marketing plans can incorporate a variety of marketing tactics. Strategies should be documented in a marketing plan in an orderly fashion. Using this to gauge the effectiveness of your campaigns can help you stay on course.

The goal, buyer personas, budget, strategies, and deliverables of each campaign can all be considered while creating a marketing plan. Keeping a campaign on track will be simpler if you have all this information in one spot. The marketing plan will also reveal what functions well and what doesn’t. Assessing your strategy’s effectiveness as a result.

Why do you need a marketing plan & marketing plan presentations?

Whether you’re growing a small or large firm, you still need a marketing plan and marketing plan presentations to visualize your plan. After all, it has many advantages, including the following:

1. It can assist you in setting quantifiable company objectives

Setting clear objectives for your organization is crucial. It shouldn’t be as easy as “meeting annual sales KPIs” or “not going broke.” If not, all you’re doing is positioning yourself for marketing failure. You can’t use marketing initiatives to assist you in attaining your goals if you don’t have a defined target. A marketing plan can help you increase sales and enhance your company’s performance all year by focusing on measurable goals.

2. A plan provides consistency

A marketing plan ensures that everyone on your team is on the same page, whether big or small. Everyone receives detailed instructions on how to accomplish the organization’s business objectives. If your plan doesn’t have a marketing strategy, it will become disjointed and ineffectual. For instance, half of your staff may work on print and radio advertisements, while the other half may handle social media, internet content, or email marketing.

3. It forces you to adhere to your spending plan

Even large companies are subject to budgetary constraints. You can prioritize activities using a marketing plan based on which produces the best results. It can spare you the trouble of coming up with unprofitable strategies.

4. It enables you to give your clients greater service

Beyond the procedure, a marketing plan is quite essential. It also serves as a guide on how to interact with your clientele. You can better address your audience after you know what has to be done.

5. It provides your business with the necessary dose of reality

Businesses frequently have several goals and need a marketing plan to direct them. It is a yardstick to help you remember whether you’re meeting your marketing objectives. You can ensure that your strategies align and are consistent with the initial business objectives.

6. Your marketing team may find it a great source of motivation

Let’s say you wish to launch your company by advertising ten products per day. Employees will spend less time in brainstorming sessions and follow-up meetings if they know the precise marketing tactics to accomplish that aim. They must only adhere to your marketing strategy, and everything else will work out.

7. Getting new investors requires a plan

It’s a fact that creating and maintaining a firm requires a substantial financial outlay. More capital must be invested if you want your business to expand in terms of people, goods, and revenue. Getting several organizations to invest in the product you’re marketing is one approach to achieve this. However, you cannot secure the necessary funds if you cannot provide a marketing plan explaining your company’s path. It’s crucial if you want to advance your business.

8. Rather than forcing you to react, it might encourage proactive thinking

Planning enables you to comprehend your target market and offerings and how you can connect the two to meet your company’s objectives. Moreover, teams with marketing strategies are more proactive. Thus, you plan rather than just respond to situations as they arise. You can anticipate problems and find quick solutions.

What is a marketing plan presentation & Why Is It Important? 

A formal presentation outlining a marketing plan’s main elements is called a marketing plan presentation. It is a communication tool to tell executives, team members, stakeholders, and possible investors about the marketing strategy, objectives, techniques, and other pertinent information. Slides are frequently used in presentations to convey important points succinctly and successfully.

Here’s why a marketing plan presentation is important:

• The company’s marketing goals must be defined in a manner consistent with its corporate mission and vision, and a marketing plan presentation can help with that.
• By outlining suitable marketing strategies, like plans to expand the customer base, the marketing plan typically aids in the company’s expansion.
• The marketing plan presentation presents and discusses the marketing mix: products, prices, places, promotions, people, processes, tangible evidence, and performances.
• The marketing plan also includes strategies to expand into new specialized markets, gain market share, and raise brand awareness.
• A thorough budget for the money and materials needed to complete the tasks is also outlined in the marketing plan.
• The marketing plan clearly lays out who is responsible for what when it comes to marketing initiatives.

Difference between a marketing presentation & marketing plan presentation

How to make a marketing plan presentation? Tutorial 

• Describe the goal of your company
• Establish the mission’s KPIs
• Determine your personas for buyers
• Outline your strategies and content initiatives
• Clearly state what is left out of your strategy
• Establish a marketing spending plan
• Recognize your competitors
• List the contributors to your plan and what their roles are

1. Describe the goal of your company

Defining your goal is the first stage in creating a marketing plan. Despite being unique to your marketing division, the aim should be to support your company’s overall goal. You should be precise without going into detail.

It is important to know who you are presenting to and what they anticipate from you before you begin working on your marketing strategy. Understanding your target will enable you to eliminate superfluous language, technical details, or assumptions while customizing your marketing strategy to its unique context and aims.

The first stage is to comprehend corporate objectives and high-level marketing. These ought to serve as the cornerstone of your plan. Grouping the job based on its goals can help your teammates understand the strategy behind your operations. Establishing your company’s objectives can help you assess if the initiatives and campaigns you start are on track.

2. Establish the mission’s KPIs

A strong marketing plan outlines the department’s process for monitoring the achievement of its goals. You must choose your key performance indicators (KPIs) before proceeding. Key Performance Indicators, or KPIs for short, are a set of numerical metrics that a business or industry uses to evaluate or compare how well it is performing in achieving its operational and strategic goals.

KPIs are specific measurements used to assess different aspects of a marketing effort. You can create a sense of accountability and ownership for your company’s goals using measurable KPIs. They are required to finish all company plan tasks. These modules assist you in setting short-term objectives within your purpose and informing corporate executives of your progress.

3. Determine your personas for buyers

A buyer persona outlines the target audience you wish to reach. This can include work title, family size, location, age, and sex. Every buyer persona needs to represent both present and future clients. Thus, your buyer personas need to be approved by all company leaders.

4. Outline your strategies and content initiatives

The key components of your marketing and content plan should be included here. You have many options for content types and channels available to you nowadays, so make an informed decision and explain how you’ll use each in this portion of your marketing plan.

5. Clearly state what is left out of your strategy

The marketing team’s priorities are described in a marketing plan. It clarifies what the marketing team will not concentrate on as well. Include any additional facets of your company that aren’t covered by this specific plan in this section. These omissions support the logic of your content, KPIs, buyer personas, and mission.

6. Establish a marketing spending plan

Use these funds to create a marketing budget and list all your expenses in this portion of your marketing plan, including freelance fees, sponsorships, and new full-time marketing hires. The distinctive features of your business should be reflected in your budget. Your business stage also determines your marketing budget. You can specify your marketing budget after determining which marketing channels to use.

The dates and milestones associated with your marketing initiatives, such as the start of a campaign, the publication of a blog post, or the sending of an email, should be included in your timeline. Realistic and adaptable, your budget and schedule should consider any risks or obstacles that can impact your marketing strategy.

7. Recognize your competitors

Understanding your competition is a necessary component of marketing. Examine the major participants in your sector and think about writing a profile of each. Remember that not every rival will present your company with the same difficulties. For instance, one rival may dominate search results for terms you would like your website to rank for. But another may be well-established on a social network you intend to join.

8. List the contributors to your plan and what their roles are

Now that your marketing strategy is well developed, it’s time to outline who will execute what. Although you prefer not to get too involved in your staff members’ daily work, be aware of which teams and team leaders are in charge of what kinds of content, channels, KPIs, etc.

Types of Marketing Plans

Here are some common marketing plans that are generally used in the business: 

Annual Marketing Plan: An organization’s marketing strategy for the following year can be demonstrated by its annual marketing plan. You can outline specific goals, analyze the target audience, and plan the distribution of resources over the year. The marketing team can stay focused, track their success, and make sure their efforts align with the overall business plan by using this plan, which divides goals into quarterly or monthly chunks.

Digital Marketing Plan: Any organization looking to build a strong online presence must have a digital marketing plan in the current digital era. The digital marketing plan is dynamic and flexible, acknowledging the always-changing digital landscape and successfully providing a systematic approach to connect and interact with the target audience.

Content Marketing Plan: A content marketing plan focuses on producing and sharing excellent information to draw in and hold on to a target audience. Key performance indicators (KPIs), distribution methods, and comprehensive content creation plans are all included. By creating insightful and timely content, this strategy helps establish the company as a thought leader in the field, establish brand authority, and cultivate enduring relationships with clients.

Social Media Marketing Plan: A marketing plan focuses on social media platforms and includes tactics for audience interaction and brand development. This plan leverages social media to improve brand visibility and fortify relationships with the intended audience. It acknowledges the importance of various channels in modern marketing plans.

Product Launch Marketing Plan: Designed to introduce new goods or services, a successful market entry depends on having a product launch marketing plan. This plan includes all the preparations before, during, and after the launch, along with information on promotional efforts, target audience identification, and channel selection for communication.

Event Marketing Plan: An event marketing plan is crucial for businesses looking to increase brand awareness through events. This plan guarantees a smooth and powerful event implementation, optimizing its influence on brand perception and cultivating deep relationships with the intended audience.

Best marketing plan templates by SlideUpLift 

SlideUplift is a utility to help business professionals create powerful presentations. Users can benefit from ready-to-use impactful PowerPoint tools and templates. In its wide library of presentation templates, SlideUpLift also has multiple options related to marketing plans. Here are some of them:

30-Day, 60-Day, 90-Day Marketing Plan:

Businesses can methodically plan their marketing efforts over three months by using the PowerPoint template, which acts as an organized guide. Market analysis, target audience, goals and objectives, marketing strategies, etc, are all commonly included in this template.

With the help of the phased method, marketers may execute strategic objectives in the first 60 days, progressively increase understanding in the first 30, and assess and improve strategies in the last 30 days. This PowerPoint template’s graphic structure makes it easier to convey this roadmap to stakeholders and guarantees that the marketing plan is communicated in an orderly and clear manner.

Brand Marketing Plan PowerPoint Template

The PowerPoint template for a brand marketing plan is a strategic framework that includes essential elements for success. It outlines a roadmap with pivotal elements such as product launches, packaging innovation, increased distribution, focused messaging, and a comprehensive retail program.

With this graphic aid, marketing teams may provide a coherent strategy for building and advancing their brand. Each template component is methodically defined, making it possible to communicate plans for enhancing the brand’s visibility in the market clearly and succinctly. This template gives marketers an organized way to present their projects and get stakeholders’ support because it has parts specifically for each.

Animated Marketing Plan Executive Summary PowerPoint Template

The marketing plan presentation can be efficiently visualized with the help of this dynamic and captivating PowerPoint template. It features animated elements that enhance the visual appeal of the content. Important details like market analysis, drivers and challenges, current trends, and the competitive landscape are given special attention in the template’s executive summary section. This template aims to provide a gripping overview of the marketing strategy by utilizing eye-catching animations and transitions to highlight important facts effectively. 

Marketing Plan Roadmap PowerPoint template

The Marketing Plan Roadmap PowerPoint template features a visually engaging road-like structure with strategic waypoints. These waypoints highlight critical components tailored to the organization’s needs. The journey begins with pinpointing marketing problems and addressing challenges that hinder progress. The next waypoint is dedicated to Social Media Marketing objectives, incorporating elements such as a thorough social media audit and analysis.

Moving along the roadmap, the focus shifts to developing or refining the social brand, emphasizing creating a compelling and consistent brand presence across social platforms. The subsequent waypoint involves content creation, emphasizing generating high-quality and relevant content to engage the target audience effectively. This adaptable template is designed to be customized according to the specific needs and goals of the organization.

Marketing Plan Roadmap 01 PowerPoint template

The Marketing Plan Roadmap 01 PowerPoint template is a strategic blueprint that delineates the customer journey across five crucial stages. In the Awareness column, the focus is on generating traffic through channels like newsletters, email marketing, and blog posts. Moving to Consideration, efforts center around obtaining leads using engaging content such as case studies, videos, and webinars.

The Decision column targets converting leads into sales through strategies like sales conversions and demos. The Retention stage aims to keep customers engaged and encourages referrals, utilizing tactics like social media updates and ongoing email campaigns. Lastly, satisfied customers are transformed into advocates in the Advocacy column through initiatives like warm introductions and social media engagement. This visually organized template provides a holistic view of the marketing plan, ensuring a coordinated approach across each phase of the customer lifecycle.

Marketing Plan Roadmap 02 PowerPoint template

The Marketing Plan Roadmap 02 PowerPoint template is a strategic visual aid that clearly outlines key elements of a marketing plan. This template of marketing plan presentation features a roadmap structure with vertical columns highlighting conversions, budget, channels, redesign/migration, product launches, events and conferences, annual themes, integrated campaigns, and marketing headcount.

Each column is divided into four segments with cross or tick marks indicating each element’s progress or completion status. This template facilitates a clear and comprehensive overview of the marketing plan’s progress and implementation across various facets. 

Marketing Plan Roadmap 03 PowerPoint template

The Marketing Plan Roadmap 03 PowerPoint template offers a detailed organizational chart outlining the specific responsibilities of individuals across four key domains: content, digital marketing, branding, events, and PR. The first column designates each department head, with identified personnel responsible for managing content, digital marketing, branding, events, and PR under their respective domains. The subsequent four columns correspond to different quarters (Q3, Q4, Q1, and Q2), representing specific time frames throughout the year.

Within this chart, the duties and tasks of each individual are listed beneath the corresponding quarter headers. This structure enables a clear and comprehensive view of each team member’s planned activities, projects, and responsibilities over the four quarters.

Marketing Plan Summary PowerPoint template

The Marketing Plan Summary PowerPoint template is a concise and organized visual tool that encapsulates key aspects of a marketing strategy. It systematically presents crucial information, starting with the mission and vision statements, establishing the overarching purpose and direction of the marketing efforts. The template includes dedicated sections for marketing strategic objectives, clearly outlining the goals and strategies that will guide the marketing team.

Furthermore, it incorporates essential financial components, such as budget allocation and headcount requirements, offering a transparent view of the resources needed to execute the marketing plan effectively. The template also addresses the evolving landscape of marketing channels, specifically focusing on digital marketing levels. This encompasses various online strategies and tactics to reach target audiences effectively.

Marketing Plan PowerPoint template 

This template follows a grid structure with months listed horizontally and three distinct rows for Web Development, Mobile Development, and Digital Marketing vertically. The marketing plan presentation PPT template serves as a visual representation of the marketing plan, allowing for a month-by-month breakdown of activities across the specified areas. Each month, the Web Development row highlights tasks and initiatives related to the organization’s online presence and website.

The Mobile Development row outlines monthly activities related to mobile applications or platforms. The Digital Marketing row outlines strategies and tactics across various digital channels. Monthly activities might cover social media campaigns, email marketing, search engine optimization (SEO), and other digital marketing initiatives.

Digital Marketing Plan 01 PowerPoint template

This marketing plan presentation template features a clear and concise layout with four columns representing key digital marketing channels: Blogs/Content, Paid/Organic Search, Email Marketing, and Social Media. The template has three rows dedicated to a specific product or service. In the Blogs/Content column, each row under the respective product headers outlines the content strategy, blogging schedule, etc.

The Paid/Organic Search column details each product’s search engine optimization (SEO) and paid search strategies. The template provides space under each product for email marketing to specify targeted email campaigns, audience segmentation, etc. The Social Media column outlines the tailored social media strategies, posting schedules, and engagement tactics across various platforms.

What Is The Difference Between A Marketing Strategy And A Marketing Plan? 

A marketing plan outlines the precise actions you’ll take to carry out a campaign or the business’s overall strategy to meet the set marketing goals. Marketing plans center on specific techniques and duties related to strategy implementation that will assist an organization in achieving its objectives. Creating a marketing strategy is the first stage in creating a plan.

Next, you’ll draft a thorough plan outlining your implementation’s where, when, how, and what and how you’ll gauge its eventual success. On the other hand, a marketing strategy is the cornerstone of what a firm requires to accomplish its goals and engage with its target audience. It is interconnected with your business strategy. 

Marketing plans and strategies are different, even though marketing experts frequently use them synonymously. Remembering that both are required for the company’s success, it’s also critical to understand how they differ. Most importantly, you start by establishing a marketing strategy. Next, your marketing plan describes how you will implement all of the recommendations made in the marketing strategy.

Additional distinctions between a marketing strategy and a plan are as follows:

Your marketing efforts are motivated by your marketing strategy. This may result from the company needing to generate more revenue to fund its expansion or the requirement for more brand awareness to attract and retain loyal clients. A marketing plan, on the other hand, outlines how you’ll carry out your approach. A marketing plan presentation aims to outline the precise actions you’ll take to carry out your marketing goals. Still, a marketing strategy is to match your marketing objectives with the organization’s overall objectives.

Focus: The areas of emphasis that separate a marketing strategy from a plan are another distinction. Your marketing plan will include your target audience, communication channels, goals, campaign objectives, and competitive analysis. In contrast, the implementation strategy and more specific measures you intend to take to fulfill the objectives outlined in the strategy should be the main emphasis of your marketing plan.

Marketing Strategy: Aid to Your Marketing Plan Presentation

In crafting an effective marketing plan presentation, it is imperative to begin with a compelling Executive Summary that briefly outlines the plan’s key components and overarching objectives. Then, the market analysis section thoroughly examines the industry, target market segmentation, and a comprehensive competitor analysis. A SWOT analysis follows, dissecting internal strengths and weaknesses alongside external opportunities and threats.

Clear and measurable marketing objectives are then articulated, aligning seamlessly with broader business goals. The presentation must then define the ideal target audience, construct a unique selling proposition (USP) to differentiate the product or service, and strategically elaborate on the marketing mix (4Ps). A well-defined marketing budget, an Implementation plan with detailed action steps, and a robust monitoring and measurement strategy ensure the plan’s success.

It is crucial to incorporate a contingency plan to address potential challenges, delineate team roles and responsibilities, and present a realistic timeline for implementation. The marketing plan presentation concludes with a concise summary, an open invitation for questions and discussion, and optional appendices for supplementary data. This comprehensive outline aims to provide a structured and engaging framework for presenting a robust marketing strategy.

Points to Avoid When Making a Marketing Plan Presentation

Below are a few points to avoid while making a marketing plan presentation:

1. Poor Research

Understanding your target audience is essential before developing a marketing strategy or campaign. The audience must find your campaign intriguing, regardless of its goal – building brand awareness and image, driving sales, producing interesting content for the audience, or producing video storytelling.

Take out some research from your marketing plan presentation. Before investing time and resources in a full-time campaign, try to use your money to test some messages and offers across various marketing channels, such as a weekly blog, direct email, and email newsletter, to see how much response you receive from the clients. We call this strategy A/B testing.

2. No Performance Tracking

Today’s technology has made monitoring client behavior and response simpler than ever, which can be highly beneficial to you. Several companies utilize this data to develop advertisements that they think would be successful. They do not, however, monitor the performance to identify the areas that need improvement. 

In light of this technical innovation, monitoring campaign results in real time before making any investments is advised. You may hold little camping events and observe how well the patrons react. Large-scale investments can be made in the campaign if it performs well.

3. Broad Focus

High goals are possible with new tools and technologies. It’s now simpler than ever to pinpoint the target audience. With the luxury of data and social media information, brands may gain a thorough understanding of their target market. It gives you demographic data on the age range, gender, and regions most of your clients are from. You may also focus your targeting on social media platforms for your promotion.

A great marketing effort starts with identifying and connecting with the correct audience. Marketing is not just about logically presenting facts. It’s also about informing customers about your products, why they should buy them, and all the benefits your brand has to offer—all of which ultimately lead to increased sales. While argument may be necessary to sell, emotions are needed to captivate those who need more than just reason.

4. Not Outlining Your Objectives

While making a marketing plan presentation, make sure to outline your objectives. It sounds easy to make a plan and put it in writing. Surprisingly, nevertheless, a lot of people are aware of their objectives and coping mechanisms but never formally record them or only list a few key aspects for their own comprehension.

You should have enough knowledge of your marketing strategy to handle it with someone else and know what has to be done. Everything from your marketing initiatives to your target demographic to your strategy must be documented.

5. Not Following Through on the Plan

The next stage is to implement the marketing plan after it is complete, right? The plan is now being executed, and everything is finished. You commit the most frequent errors if you follow the method of creating the plan and then not carrying it out.

It is impossible to perform marketing once and then forget about it. It needs to be continuously examined. Monitor your data from all the products and platforms you use. Concentrate on KPI to understand the effect on your company. Investigate the underlying reasons why traffic is declining.

The ultimate goal of a marketing plan is to make sure that marketing initiatives are current and relevant in order to achieve your company’s objectives. A perfect marketing plan includes the methods for determining a sustained competitive advantage and the means by which it can be achieved. Your company’s success depends on your ability to clearly predict the right marketing tactics and to continuously update and enhance your operations. A marketing plan presentation is thus essential to visualize your plan.

How to make a marketing plan presentation?

Start by outlining your goals, target audience, key strategies, and tactics; use visual elements, charts, and graphs for clarity.

How to do a marketing presentation?

The best way to do or perform a marketing presentation is by understanding your audience, structuring your content logically, using engaging visuals, and rehearsing to ensure a confident delivery.

What to include in a marketing presentation?

Key elements to include in a marketing presentation are market analysis, goals, target audience, strategies, tactics, budget, timeline, and measurable metrics for success.

The best to end a marketing presentation is by summarizing key points, restating the main message, and ending with a call to action or a thought-provoking statement.

Where to find the best marketing plan presentation templates?

Platforms like SlideUpLift, Canva, and Microsoft Office offer a variety of customizable marketing plan templates.

Which are the best marketing presentation templates on SlideUpLift?

Popular templates on SlideUpLift for creating comprehensive marketing presentations include “Marketing Plan Outline,” “Digital Marketing Strategy,” and “Market Analysis template.”

Table Of Content

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Marketing Plan Deck PowerPoint Template

Social Media Marketing Deck PowerPoint Template

Marketing Plan Summary PowerPoint Template

• Marketing plan

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Why Marketing Presentations Are Essential To Business Growth [With Examples]

Table of contents.

In many different industries and job sectors, presentations are part of the job . The ability to create an effective and clear presentation or marketing deck that gets your point across and engages your audience takes time, energy, practice and experience. In this article we explore the importance of presentations in marketing your brand and how that ultimately leads to business growth.

So, What is a Marketing Presentation?

A marketing presentation is a summary of your business and marketing strategies. In the marketing industry, presentations are that much more important. Often, you or someone on your team will be pitching ideas to clients and execs in the form of a presentation.

Creating an engaging and effective marketing presentation is important to sealing the deal or updating senior employees on your work.

A marketing presentation often includes key pieces of information such as:

• The product/brand/organization
• The marketing campaign title
• The campaign objectives
• Target audience/target market
• A marketing strategy with a unique selling point
• Key takeaways and next steps
• A timeline for rolling out the campaign

Each of these items will help you to effectively communicate your ideas and plan to the client in an engaging and logical way.

5 Reasons Why Presentations Are Important in Marketing

Effective marketing presentations can have a huge impact on your career as a marketing professional. They will help grow your business and build your agency’s reputation among other clients. Here are 5 reasons why presentations are important in marketing and why you should work on creating awesome marketing presentations.

1. Your Presentation is Your Brand’s Value

Marketing presentations are essentially sales pitches. You are trying to convince a company or client to work with you or buy your product. If your presentation is sloppy, unclear, and boring, clients or customers will likely view your brand in the same way .

Having Good Presentation Skills Drive Trust in Your Brand

Being able to create a strong and engaging presentation shows potential clients that you believe in what you are selling and are willing to invest in it. That in turn makes your brand that much more attractive. Presenting with conviction is key, confidently presenting your product/services is an art and can make a huge difference when making the right impression.

If your presentation is full of low quality images, incorrect data, boring slides, and the presenter doesn’t engage the audience, you likely will not gain too many new clients. When presenting your slides, include high quality images, real life examples, and accurate data.

Get PowerPoint Presentation Help

If creating Powerpoint or Google Slides presentations is not in your skill set, don’t stress! There are tons of free presentation templates that can act as a first step in your creation process. At Presentation Geeks, we work with clients to create engaging and effective presentation templates. Hiring someone to help with creating your slides can make a huge difference and mean more time for you to put the information together.

Today, the business environment, vision, and outlook is changing faster than ever before. This was especially true for BP who wanted to share their investment in renewable energy. With a focus on imagery and minimalistic design, we were able to create a presentation that supported their vision.

British Petroleum Presentation Sample

Your presentation template can either start with something very simple or can be a bit more complex. Choose a template that makes sense for your business and presentation style. You should also think about the environment you are presenting in. While conference settings can call for more engaging and exciting slides, a client meeting may mean dialing it in.

2. Use the Right Design Principles in Your Marketing Presentations

As many marketing professionals will tell you, a great design goes a long way. This also extends to your marketing presentation. Whether it’s at networking events, marketing conferences, client meetings, or just internal presentations, a strong presentation created with a great design will stick with the viewers even after the presentation is complete.

Visual Hierarchy

A basic design concept that you can use to create great marketing presentations is the visual hierarchy. This is a design principle that involves identifying design elements and organizing them in order of importance.

For a marketing presentation, this could include keeping the key information as the most eye catching elements on a slide. You will want to think about what you want your audience to take away from one slide and keep the key message and the most important points the biggest or at the top to drive the point home.

Color Psychology

Another design element to consider is colour psychology. This will also have to coincide with your brand’s colours, but aesthetic is a huge part of creating a pleasing and engaging presentation.

There have been studies done that state that specific colours can have an impact on a viewer’s decision making. Colour can be used to draw the eye to important information or elements of the presentation that you want the viewer to remember.

Font Pairing

One last design element you should consider when creating your slides is to pair your fonts. While there are many creative font styles out there, the vast majority will not be used in professional marketing presentations.

You will want to find fonts that match or pair well your brand’s. For example, you don’t necessarily want two more flowery fonts paired together as this can take away from the information and data that is being presented.

Tell an Engaging Story With Your Marketing Presentation

A compelling brand story can be the reason a customer decides to purchase your product or use your services. This story should be evident throughout the whole presentation: from the titles and layout to the images and colours.

3. It Helps in Conversion of Followers into Customers

One of the main purposes for a marketing presentation is to convert a viewer into a customer or client. The information and knowledge you deliver and who you present it can be a motivating force to turn an audience member into one of your customers. Integrating tips and strategies for engaging your customers will help you convert followers into customers.

Use Your Presentation Skills to Drive Sales

Sales happen when client needs are met with a service or product. But, if your potential clients or customers don’t know about your company, you won’t increase your sales.

This is where your marketing presentation has a huge and important role. While a strong marketing plan can help you reach your goals, an engaging and professional presentation can turn audience members from strangers to customers.

Make Your Marketing Presentation About Your Audience

When you run a Google Slides or Powerpoint marketing presentation, you need to remember to make it about the audience . Especially if you are trying to boost sales or gain a client, make them the central focus.

To reach them, you should cultivate empathy. You can do this by understanding the problem from their perspective. Understand their needs and questions and then work towards answering them. You’ll find that customers that feel understood or heard by an organization will be more likely to continue in the buying journey.

Create Journey Maps

In many types of content marketing, you have to consider the types of buyers or customers you are trying to reach. As well, you have to think about the buying journey they will take to move from potential customers to actual customers. It is information that can help you understand the customer and understand their thought process.

While this should all be brainstormed in your marketing plan, it can also be defined and explored in your marketing presentation and on your slides.

Digging into the “why’s” behind a customer’s decisions will help you create marketing and advertising components that will get their attention and answer their questions. Then, answering these questions in your Google Slides or Powerpoint presentation will reach your target audience that much more.

4. It Creates Brand Awareness

Strong brand awareness can make or break a company. Think about brands like Band-Aid or Kleenex who has such strong brand awareness that their brand names have become synonymous with the name of the product.

In order to grow your business, you have to make potential clients and customers aware of your brand. This is where digital marketing come into play.

A presentation can often be the means by which you introduce your company to a group of potential customers.

Focus On Your Central Idea

One of the most important tips to remember when you are presenting to potential customers is to focus on the most important idea and key pieces of information you want them to leave with.

If you present an enormous amount of information with tons of images that aren’t related to your organization your brand image gets lost in the shuffle. Deliver the most important ideas on your slides and you’ll see how engaged your audience is.

5. Good Presentations Generate Trust and Invite Opportunities

As marketers know well, trust is a huge part of running a business. As a presentation strategy, you want to generate trust through the information your provide and the stories that are told.

As one of Canada’s most recognized asset management firms, Dynamic Funds offers top-tier solutions. In creating this presentation, our focus was on integrating an easy to read, accessible PowerPoint presentation that translated big concepts in an audience friendly way to build trust with them.

We encourage you to watch the example video.

Making a good first impression

Right from the start, you want to come across as a trustworthy and intelligent brand. Customers don’t want to hear from an organization that doesn’t seem trustworthy or worth their time. There are some tactics you can use to help present yourself well to your viewers.

For example, when you’re speaking, make eye contact. Be conformable and positive in your tone. Tell a related story to keep them engaged. All of these tips can make a huge difference on your presentation.

Understand How to Help and transform Your Audience

As we stated above, understanding a customer’s needs and wants can transform your audience. If your product isn’t presented as a solution to their problem, customers will lose interest and stay as potential followers. Telling them that your product or service will meet their needs in your presentation will go a long way and will likely convert them from followers to actual customers.

Need A Marketing Presentation Created For Your Company?

Make an impression that lasts with your next presentation. Use our presentation design service that will not only save you time and money, but create powerful sales tool that will make the right impression, first time around.

If you’re ready to begin working with award winning designers that have an established reputation, contact Presentation Geeks today by clicking the button below.

Author:  Content Team

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How to Present Your Marketing Strategy: Tips and Examples [With Template]

You’ve got your marketing strategy sorted, it’s packed with top-notch ways to increase your digital performance and you’re ready to put it into practice. But before you do that, there’s the not-so-small matter of presenting it to either your team, senior staff or the key clients who’ve asked for your expertise in the first place.

But if you’ve never done it before, or you’re a little out of practice, you might be a bit nervous about delivering one. The good news is, with the proper prep, you’ll be able to present your work like a pro.

Below, we’ll run through some effective marketing strategy presentation tips and what your strategy should include. We’ve also thrown in our digital marketing strategy template for you to download too!

Quick Navigation

What does a marketing strategy include, a marketing strategy framework in more detail, marketing strategy presentation tips, download our digital marketing strategy template.

A marketing strategy includes the plan, actions and marketing-related goals that’ll all go towards achieving a company’s wider business goals. It’ll also detail the channels you’ll use to deliver your plans through, whether it’s through social media, emails, print or video content (just to provide a few examples).

Part of your marketing strategy will also involve analysing the activities of your closest competitors to see what they’re doing. Competitor analysis lets you what the competition is up to, so you can add to your own activities, avoid the things that aren’t working for them, stay on top of best practices and look for the gaps that you can then fill with your own activity.

Let’s fine tune things a big further. Here’s what your strategy should look like when it comes to its structure…

What will this strategy include? What are your reasons for creating it? How far into the future will it span? What do you want to achieve? Answering questions like these provides an overarching view that gives the whole strategy a focus and logic to follow.

Goals give your strategy an engine. Without them, it’ll struggle to go anywhere. Additionally, you’ll need to make them measurable, achievable and timely. They should also be linked back to the key goals of the business too – so if your business’ main goal is to increase sales by a certain amount, your strategy’s goals and activity should pursue this too.

Channel details

In this section, you’ll evaluate the marketing channels that you’re currently using (and their effectiveness), any opportunities you’re aiming to take advantage of, how your target audiences will differ across channels, and the activity you’ll carry out to appeal to them in the most effective ways possible.

If you’ve got larger campaigns or Paid Media activity planned, then you’ll want to put a fair bit of money behind either of them. Knowing how much budget to allocate can be a bit of a challenge – and even more of a challenge to stick to – so it’s important to know how to go about doing both. Luckily, we’ve covered what you need to know about marketing budgets here .

Reporting and goal tracking

You won’t know how well your strategy is going without tracking your goals and reporting on its progress. And by doing so, you’ll know what needs adjusting – if you need to tinker with a few things. In this section, make it clear how you aim to report on the successful aspects of your campaign and keep track of your data – as well the metrics and KPIs you’ll be using to measure these successes.

Now it’s time to deliver your marketing strategy presentation. Use these top tips to make sure everything goes smoothly on the day, whoever your audience is.

Tailor things to your audience

As with any time instance of public speaking, you’ll have to consider the audience you’re talking to. It’s no different when you’re delivering a marketing strategy presentation. And who your audience will more than likely affect both the content and the delivery – so consider who this might be.

If you’re delivering to your team, then a light-hearted approach could work. As could more technical language. But if you’re delivering to senior staff, you may want to tone down the jargon and opt for simple concepts that everyone in attendance can understand.

Tell a story

Constructing a narrative around the information in your presentation is a great way to get your audience emotionally onboard with what you’re saying – a powerful approach if your audience actually needs convincing to go along with your strategy.

You might choose to start with an ice breaker or a hook that relates to the problem your strategy aims to solve. Including personal anecdotes that have a connection to the content are also a strong approach too, allowing your audience to see your human side before you get to the main points themselves.

Keep your slides brief

There’s a chance that clients and senior staff have to attend more than one presentation a day. As a result, their attention might start to wane, especially if your slides are crammed with too much information.

The content on your slides should be brief. Stick to the main points, and use these as a jumping off point that you’ll expand on verbally with the help of your notes. High-quality imagery, statistics and interactive elements like quizzes and polls also serve to make information more easily digestible – and hold your audience’s attention further still.

Be consistent with your visuals

Speaking of the visual aspects of your presentation, you’ll want to make sure everything is uniform and consistent. Of course, the content will be the most important element, but don’t forget about the packaging that it’s all wrapped up in either.

Make sure you’re consistent with brand colours, slide designs and fonts across your presentation. The attention to detail you show here demonstrates credibility and legitimacy, and lets your audience familiarise themselves with your brand too.

Project confidence in your delivery

Not the easiest part of a presentation, we know. But confidence has a huge role to play in your presentation. Confident delivery shows you’re an authority on the topic at hand – which helps to hold the audience’s attention further.

When delivering your audience, be sure to make eye contact with your audience, stand up straight and look up from your notes. Non-verbal actions like this help to create a rapport with your audience, who’ll notice when you’re doing the opposite – and that’s the kind of attention you don’t want to receive.

We hope you’ve found the above insights helpful! Not made a start on your marketing strategy just yet? Give our digital marketing strategy template a download and get everything we talked about earlier off the ground…

Know what you want to do but don’t have the time or resource to do them? Let our digital strategy team get to work crafting and implementing an action plan that’ll achieve your goals, whatever your digital aims are. Head to the homepage or give us a call on 0345 459 0558 today!

Oliver Urwin

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Blog Marketing What is a Marketing Plan & How to Create One [with Examples]

What is a Marketing Plan & How to Create One [with Examples]

Written by: Sara McGuire Oct 26, 2023

A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy . It’s a comprehensive document that details your:

• Target audience:  Who you’re trying to reach
• Marketing goals:  What you want to achieve
• Strategies and tactics:  How you’ll reach your goals
• Budget:  Resources you’ll allocate
• Metrics:  How you’ll measure success

In this article, I’ll explain everything you need to know about creating a marketing plan . If you need a little extra help, there are professionally designed marketing plan templates that’ll make the process much easier. So, let’s ditch the confusion and get started!

Click to jump ahead:

What is a marketing plan?

How to write a marketing plan .

• Marketing plan v.s. business plan
• Types of marketing plans

9 marketing plan examples to inspire your growth strategy

Marketing plan faqs.

A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month.  

Watch this quick, 13-minute video for more details on what a marketing plan is and how to make one yourself:

Typically, a marketing plan includes:

• An overview of your business’s marketing and advertising goals
• A description of your business’s current marketing position
• A timeline of when tasks within your strategy will be completed
• Key performance indicators (KPIs) you will be tracking
• A description of your business’s target market and customer needs
• A description of how you will measure the performance of the strategy

For example, this marketing plan template provides a high-level overview of the business and competitors before diving deep into specific goals, KPIs and tactics:

Learning how to write a marketing plan forces you to think through the important steps that lead to an effective marketing strategy . And a well-defined plan will help you stay focused on your high-level marketing goals.

With Venngage’s extensive catalog of marketing plan templates , creating your marketing plan isn’t going to be hard or tedious. In fact, Venngage has plenty of helpful communications and design resources for marketers. If you’re ready to get started, sign up for  Venngage for Marketers   now. It’s free to register and start designing.

Whether you’re a team trying to set smarter marketing goals, a consultant trying to set your client in the right direction, or a one-person team hustling it out, Venngage for Marketers helps you get things done.

As mentioned above, the scope of your marketing plan varies depending on its purpose or the type of organization it’s for.

For example, you could look for performance marketing agency to create a marketing plan that provides an overview of a company’s entire marketing strategy or simply focus on a specific channel like SEO, social media marketing, content marketing and more, like in this example:

A typical outline of a marketing plan includes:

• Executive summary
• Goals and objectives
• User personas
• Competitor analysis/SWOT analysis
• Baseline metrics
• Marketing strategy
• Tracking guidelines

Below you will see in details how to write each section as well as some examples of how you can design each section in a marketing plan.

Let’s look at how to create a successful marketing plan (click to jump ahead):

• Write a simple executive summary
• Set metric-driven marketing goals
• Outline your user personas
• Research all of your competitors
• Set accurate key baselines & metrics
• Create an actionable marketing strategy
• Set tracking or reporting guidelines

1. Write a simple executive summary

Starting your marketing plan off on the right foot is important. You want to pull people into your amazing plan for marketing domination. Not bore them to tears.

One of the best ways to get people excited to read your marketing plan is with a well-written executive summary. An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts.

Basically, you can use the Executive Summary as a primer for the rest of your marketing plan.

Include things like:

• Simple marketing goals
• High-level metrics
• Important company milestones
• Facts about your brand
• Employee anecdotes
• Future goals & plans

Try to keep your executive summary rather brief and to the point. You aren’t writing a novel, so try to keep it under three to four paragraphs.

Take a look at the executive summary in the marketing plan example below:

The executive summary is only two paragraphs long — short but effective.

The executive summary tells readers about the company’s growth, and how they are about to overtake one of their competitors. But there’s no mention of specific metrics or figures. That will be highlighted in the next section of the marketing plan.

An effective executive summary should have enough information to pique the reader’s interest, but not bog them down with specifics yet. That’s what the rest of your marketing plan is for!

The executive summary also sets the tone for your marketing plan. Think about what tone will fit your brand ? Friendly and humorous? Professional and reliable? Inspiring and visionary?

2. Set metric-driven marketing goals

After you perfect your executive summary, it’s time to outline your marketing goals.

(If you’ve never set data-driven goals like this before, it would be worth reading this growth strategy guide ).

This is one of the most important parts of the entire marketing plan, so be sure to take your time and be as clear as possible. Moreover, optimizing your marketing funnel is key. Employing effective funnel software can simplify operations and provide valuable customer insights. It facilitates lead tracking, conversion rate analysis, and efficient marketing optimization .

As a rule of thumb, be as specific as possible. The folks over at  VoyMedia  advise that you should set goals that impact website traffic, conversions, and customer success — and to use real numbers. Complement your goals with website optimization tools (e.g., A/B testing speed with Nostra – check Nostra AI review to learn more) to further improve conversions.

Avoid outlining vague goals like:

• Get more Twitter followers
• Write more articles
• Create more YouTube videos (like educational or Explainer videos )
• Increase retention rate
• Decrease bounce rate

Instead, identify  key performance metrics  (KPI) you want to impact and the percentage you want to increase them by.

Take a look at the goals page in the marketing plan example below:

They not only identify a specific metric in each of their goals, but they also set a timeline for when they will be increased.

The same vague goals listed earlier become much clearer when specific numbers and timelines are applied to them:

• Get 100 new Twitter followers per month
• Write 5 more articles per week
• Create 10 YouTube videos each year
• Increase retention rate by 15% by 2020
• Decrease bounce rate by 5% by Q1
• Create an online course  and get 1,000 new leads
• Focus more on local SEO strategies
• Conduct a monthly social media report to track progress

You can dive even deeper into your marketing goals if you want (generally, the more specific, the better). Here’s a marketing plan example that shows how to outline your growth goals:

3. Outline your user personas

Now, this may not seem like the most important part of your marketing plan, but I think it holds a ton of value.

Outlining your user personas is an important part of a marketing plan that should not be overlooked.

You should be asking not just how you can get the most visitors to your business, but how you can get the right visitors.

Who are your ideal customers? What are their goals? What are their biggest problems? How does your business solve customer problems?

Answering these questions will take lots of research, but it’s essential information to get.

Some ways to conduct user research are:

• Interviewing your users (either in person or on the phone)
• Conducting focus groups
• Researching other businesses in the same industry
• Surveying your audience

Then, you will need to compile your user data into a user persona  guide.

Take a look at how detailed this user persona template is below:

Taking the time to identify specific demographic traits, habits and goals will make it easier for you to cater your marketing plan to them.

Here’s how you can create a user persona guide:

The first thing you should add is a profile picture or icon for each user persona. It can help to put a face to your personas, so they seem more real.

Next, list demographic information like:

• Identifiers
• Activities/Hobbies

The user persona example above uses sliding scales to identify personality traits like introversion vs. extroversion and thinking vs. feeling. Identifying what type of personality your target users tend to have an influence on the messaging you use in your marketing content.

Meanwhile, this user persona guide identifies specific challenges the user faces each day:

But if you don’t want to go into such precise detail, you can stick to basic information, like in this marketing plan example:

Most businesses will have a few different types of target users. That’s why it’s pertinent to identify and create several different user personas . That way, you can better segment your marketing campaigns and set separate goals, if necessary.

Here’s a marketing plan example with a segmented user persona guide:

The important thing is for your team or client to have a clear picture of who their target user is and how they can appeal to their specific problems.

Start creating robust user personas using Venngage’s user persona guide .

4. Conduct an extensive competitor analysis

Next, on the marketing plan checklist, we have the competitor research section. This section will help you identify who your competitors are, what they’re doing, and how you could carve yourself a place alongside them in your niche — and ideally, surpass them. It’s something you can learn to do with rank tracking software .

Competitor research is also incredibly important if you are starting a blog .

Typically, your competitor research should include:

• Who their marketing team is
• Who their leadership team is
• What their marketing strategy and strategic marketing plan are (this will probably revolve some reverse-engineering)
• What their sales strategy is (same deal)
• Social Media strategy (are they using discounting strategies such as coupon marketing to get conversions)
• Their market cap/financials
• Their yearly growth (you will probably need to use a marketing tool like Ahrefs to do this)
• The number of customers they have & their user personas

Also, take as deep a dive as you can into the strategies they use across their:

• Blog/Content marketing
• Social media marketing
• SEO Marketing
• Video marketing
• And any other marketing tactics they use

Research their strengths and weaknesses in all parts of their company, and you will find some great opportunities. Bookmark has a great guide to different marketing strategies for small businesses  if you need some more information there.

You can use this simple SWOT analysis worksheet to quickly work through all parts of their strategy as well:

Click the template above to create a SWOT chart . Customize the template to your liking — no design know-how needed.

Since you have already done all the research beforehand, adding this information to your marketing plan shouldn’t be that hard.

In this marketing plan example, some high-level research is outlined for 3 competing brands:

But you could take a deeper dive into different facets of your competitors’ strategies. This marketing plan example analyses a competitor’s inbound marketing strategy :

It can also be helpful to divide your competitors into Primary and Secondary groups. For example, Apple’s primary competitor may be Dell for computers, but its secondary competitor could be a company that makes tablets.

Your most dangerous competitors may not even be in the same industry as you. Like the CEO of Netflix said, “Sleep is our competition.”

5. Set accurate key baselines & metrics

It’s pretty hard to plan for the future if you don’t know where your business stands right now.

Before we do anything at Venngage, we find the baselines so we can compare future results to something. We do it so much it’s almost like second nature now!

Setting baselines will allow you to more accurately track your progress. You will also be able to better analyze what worked and what didn’t work, so you can build a stronger strategy. It will definitely help them clearly understand your goals and strategy as well.

Here’s a marketing plan example where the baselines are visualized:

Another way to include baselines in your plan is with a simple chart, like in the marketing plan example below:

Because data can be intimidating to a lot of people, visualizing your data using charts and infographics will help demystify the information.

6. Create an actionable marketing strategy

After pulling all the contextual information and relevant metrics into your marketing plan, it’s time to break down your marketing strategy.

Once again, it’s easier to communicate your information to your team or clients using visuals .

Mind maps are an effective way to show how a strategy with many moving parts ties together. For example, this mind map shows how the four main components of a marketing strategy interact together:

You can also use a flow chart to map out your strategy by objectives:

However you choose to visualize your strategy, your team should know exactly what they need to do. This is not the time to keep your cards close to your chest.

Your strategy section may need to take up a few pages to explain, like in the marketing plan example below:

With all of this information, even someone from the development team will understand what the marketing team is working on.

This minimalistic marketing plan example uses color blocks to make the different parts of the strategy easy to scan:

Breaking your strategy down into tasks will make it easier to tackle.

Another important way to visualize your marketing strategy is to create a project roadmap. A project roadmap visualizes the timeline of your product with individual tasks. Our roadmap maker can help you with this.

For example, this project roadmap shows how tasks on both the marketing and web design side run parallel to each other:

A simple timeline can also be used in your marketing plan:

Or a mind map, if you want to include a ton of information in a more organized way:

Even a simple “Next, Now, Later” chart can help visualize your strategy:

7. Set tracking or reporting guidelines

Close your marketing plan with a brief explanation of how you plan to track or measure your results. This will save you a lot of frustration down the line by standardizing how you track results across your team.

Like the other sections of your marketing plan, you can choose how in-depth you want to go. But there need to be some clear guidelines on how to measure the progress and results of your marketing plan.

At the bare minimum, your results tracking guidelines should specify:

• What you plan to track
• How you plan to track results
• How often you plan to measure

But you can more add tracking guidelines to your marketing plan if you see the need to. You may also want to include a template that your team or client can follow,  for  client reporting ,  ensure that the right metrics are being tracked.

The marketing plan example below dedicates a whole page to tracking criteria:

Use a task tracker to track tasks and marketing results, and a checklist maker to note down tasks, important life events, or tracking your daily life.

Similarly, the marketing plan example below talks about tracking content marketing instead:

Marketing plan vs. marketing strategy

Although often used interchangeably, the terms “marketing plan” and “marketing strategy” do have some differences.

Simply speaking, a marketing strategy presents what the business will do in order to reach a certain goal. A marketing plan outlines the specific daily, weekly, monthly or yearly activities that the marketing strategy calls for. As a business, you can create a marketing proposal for the marketing strategies defined in your company’s marketing plan. There are various marketing proposal examples that you can look at to help with this.

A company’s extended marketing strategy can be like this:

Notice how it’s more general and doesn’t include the actual activities required to complete each strategy or the timeframe those marketing activities will take place. That kind of information is included in a marketing plan, like this marketing plan template which talks about the content strategy in detail:

Marketing plan v.s business plan

While both marketing plans and business plans are crucial documents for businesses, they serve distinct purposes and have different scopes. Here’s a breakdown of the key differences:

Business plan is a comprehensive document that outlines all aspects of your business, including:

• Mission and vision
• Products or services
• Target market
• Competition
• Management team
• Financial projections
• Marketing strategy (including a marketing plan)
• Operations plan

Marketing plan on the other hand, dives deep into the specific strategies and tactics related to your marketing efforts. It expands on the marketing section of a business plan by detailing:

• Specific marketing goals (e.g., brand awareness, lead generation, sales)
• Target audience analysis (detailed understanding of their needs and behaviors)
• Product:  Features, benefits, positioning
• Price:  Pricing strategy, discounts
• Place:  Distribution channels (online, offline)
• Promotion:  Advertising, social media, content marketing, public relations
• Budget allocation for different marketing activities
• Metrics and measurement to track progress and success

In short, business plans paint the entire business picture, while marketing plans zoom in on the specific strategies used to reach your target audience and achieve marketing goals.

Types of marketing plans that can transform your business strategy

Let’s take a look at several types of marketing plans you can create, along with specific examples for each.

1. General marketing strategic plan / Annual marketing plan

This is a good example of a marketing plan that covers the overarching annual marketing strategy for a company:

Another good example would be this Starbucks marketing plan:

This one-page marketing plan example from coffee chain Starbucks has everything at a glance. The bold headers and subheadings make it easier to segment the sections so readers can focus on the area most relevant to them.

What we like about this example is how much it covers. From the ideal buyer persona to actional activities, as well as positioning and metrics, this marketing plan has it all.

Another marketing plan example that caught our eye is this one from Cengage. Although a bit text-heavy and traditional, it explains the various sections well. The clean layout makes this plan easy to read and absorb.

The last marketing plan example we would like to feature in this section is this one from Lush cosmetics.

It is a long one but it’s also very detailed. The plan outlines numerous areas, including the company mission, SWOT analysis , brand positioning, packaging, geographical criteria, and much more.

2. Content marketing plan

A content marketing plan highlights different strategies , campaigns or tactics you can use for your content to help your business reach its goals.

This one-page marketing plan example from Contently outlines a content strategy and workflow using simple colors and blocks. The bullet points detail more information but this plan can easily be understood at a glance, which makes it so effective.

For a more detailed content marketing plan example, take a look at this template which features an editorial calendar you can share with the whole team:

3. SEO marketing plan

Your SEO marketing plan highlights what you plan to do for your SEO marketing strategy . This could include tactics for website on-page optimization , off-page optimization using AI SEO , and link building using an SEO PowerSuite backlink API for quick backlink profile checks.

This SEO marketing plan example discusses in detail the target audience of the business and the SEO plan laid out in different stages:

4. Social media marketing plan

Your social media marketing plan presents what you’ll do to reach your marketing goal through social media. This could include tactics specific to each social media channel that you own, recommendations on developing a new channel, specific campaigns you want to run, and so on, like how B2B channels use Linkedin to generate leads with automation tools and expand their customer base; or like making use of Twitter walls that could display live Twitter feeds from Twitter in real-time on digital screens.

For B2C brands, you can target Facebook and Instagram. Gain Instagram likes to build trust for your brand’s profile and post engaging content on both platforms. Leverage AI social media tools to automate and scale your content plan..

Edit this social media marketing plan example easily with Venngage’s drag-and-drop editor:

5. Demand generation marketing plan

This could cover your paid marketing strategy (which can include search ads, paid social media ads, traditional advertisements, etc.), email marketing strategy and more. Here’s an example:

1. Free marketing plan template

Here’s a free nonprofit marketing plan example that is ideal for organizations with a comprehensive vision to share. It’s a simple plan that is incredibly effective. Not only does the plan outline the core values of the company, it also shares the ideal buyer persona.

Note how the branding is consistent throughout this example so there is no doubt which company is presenting this plan. The content plan is an added incentive for anyone viewing the document to go ahead and give the team the green light.

2. Pastel social media marketing campaign template

Two-page marketing plan samples aren’t very common, but this free template proves how effective they are. There’s a dedicated section for business goals as well as for project planning .

The milestones for the marketing campaign are clearly laid out, which is a great way to show how organized this business strategy is.

3. Small business marketing strategy template

This marketing plan template is perfect for small businesses who set out to develop an overarching marketing strategy for the whole year:

Notice how this aligns pretty well with the marketing plan outline we discussed in previous sections.

In terms of specific tactics for the company’s marketing strategy, the template only discusses SEO strategy, but you can certainly expand on that section to discuss any other strategies — such as link building , that you would like to build out a complete marketing plan for.

4. Orange simple marketing proposal template

Marketing plans, like the sample below, are a great way to highlight what your business strategy and the proposal you wan to put forward to win potential customers.

5. One-page marketing fact sheet template

This one-page marketing plan example is great for showcasing marketing efforts in a persuasive presentation or to print out for an in-person meeting.

Note how the fact sheet breaks down the marketing budget as well as the key metrics for the organization. You can win over clients and partners with a plan like this.

6. Light company business fact sheet template

This one-page sample marketing plan clearly outlines the marketing objectives for the organization. It’s a simple but effective way to share a large amount of information in a short amount of time.

What really works with this example is that includes a mission statement, key contact information alongside all the key metrics.

7. Marketing media press kit template

This press kit marketing plan template is bright and unmistakable as belonging to the Cloud Nine marketing agency . The way the brand colors are used also helps diversify the layouts for each page, making the plan easier to read.

We like the way the marketing department has outlined the important facts about the organization. The bold and large numbers draw the eye and look impressive.

8. Professional marketing proposal template

Start your marketing campaign on a promising note with this marketing plan template. It’s short, sharp and to the point. The table of contents sets out the agenda, and there’s a page for the company overview and mission statement.

9. Social media marketing proposal template

A complete marketing plan example, like the one below, not only breaks down the business goals to be achieved but a whole lot more. Note how the terms and conditions and payment schedule are included, which makes this one of the most comprehensive marketing plans on our list.

What should marketing plans include?

Marketing plans should include:

• A detailed analysis of the target market and customer segments.
• Clear and achievable marketing objectives and goals.
• Strategies and tactics for product promotion and distribution.
• Budget allocation for various marketing activities.
• Timelines and milestones for the implementation of marketing strategies.
• Evaluation metrics and methods for tracking the success of the marketing plan.

What is an executive summary in a marketing plan and what is its main goal?

An executive summary in a marketing plan is a brief overview of the entire document, summarizing the key points, goals, and strategies. Its main goal is to provide readers with a quick understanding of the plan’s purpose and to entice them to read further.

What are the results when a marketing plan is effective?

When a marketing plan is effective, businesses can experience increased brand visibility, higher customer engagement , improved sales and revenue, and strengthened customer loyalty.

What is the first section of a marketing plan?

The first section of a marketing plan is typically the “Executive Summary,” which provides a concise overview of the entire plan, including the business’s goals and the strategies to achieve them.

Now that you have the basics for designing your own marketing plan, it’s time to get started:

More marketing design guides and templates:

• Marketing Infographics: The Definitive Guide [Includes Infographic Templates]
• 20+ Business Pitch Deck Templates to Win New Clients and Investors
• 20+ White Paper Examples [Design Guide + White Paper Templates]
• The Evolution of Marketing [Timeline Infographic]

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