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Product Management

Product Management Master Thesis

Hello :) I am a master student working on defining my master thesis that centers around product management. I want to try shadowing several PM's in software product development and to apply theoretical knowledge to their BAU activities. I feel this research could reveal interesting insights into the profession and the PM's influence on overall strategy making inside the company. (IT& strategy alignment, successful product launches, etc.)

However, I feel I am missing a more defined problem/ research question from the industry.

Ideas I was thinking about for the research are

Ambidexterity - how do managers deal with working on projects day to day and define a strategy for the next 3-5 years, split way of thinking

Tools and framework used in strategy making - in combination with emotional intelligence of PM's and their negotiation skills, team dynamics, Hyper-rational vs. hyper-emotional - impact on strategy and team/people leading

On-boarding new technologies into a product - the struggles, stakeholders management

Validated market/user research - how to? How much time should be allocated to this, how often to check on the situation, how to not get comfortable in the office and forget about research.

Network theory in organization - who is the person you go to for answers? Who is the node in the network that knows the most and is most helpful? Is it usually the PM?

The importance of PM position in an organization - Why do we hire a PM? - definition of the role - everybody understands why it's needed and the tasks should not be split up into several other positions. (product substituting project management, UX/ UI, engineers taking over), diving more into the routines and day-to-day interaction that build strategy of the product

How does a successful PM behave/communicate? Is there a pattern? What/ where are the differences? what makes a “good” product manager and how to find them, the importance of diversity,

I know it’s a lot of topics and I would love to know which do you think has the most potential to be valuable to the community or if I should focus on something else entirely. I don’t want to spend time doing research that doesn’t solve anything or something that will just sit in a library and no one will read. I understand there are a lot of amazing books for PM's and I want to use them for inspiration but I don’t want to copy their research. If you like the premise would you be willing to discuss this with me here/ over email or in-person (I am in Copenhagen) ? I would love to know if you see any value in this kind of research :)

TLDR: Master thesis ideas about product management, need help finding focus from the industry, identify the most value bringing topics for research.

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Tepper School of Business

Master of Science in Product Management

Launch your product management career in one focused year.

Perhaps you dream of delivering innovative, affordable healthcare to the underserved or creating more efficient transportation systems for a sustainable future. Maybe your mission is to build an app to promote accessible education or create an immersive entertainment experience.

Whatever problem you aspire to solve, product managers have a unique opportunity to transform the world.

The Carnegie Mellon Master of Science in Product Management (MSPM) is your path to a leading-edge career at a vanguard company in one of the most dynamic industries.

The Round 4 application deadline is August 26, 2024. Apply Today!

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We ignite product management careers by equipping students with the design, tech, and business leadership skills that employers crave. 

What is an MS in Product Management?

Inside tech-driven companies, there’s a pressing need for product managers who have the skills to lead product development that drives growth — product managers who:

• Empathize with customers
• Lead cross-functional teams
• Deliver business value

Our coursework and hands-on experience are designed to train students in this rare blend of skills.

The Carnegie Mellon MSPM program is one-of-a-kind. Offered through the top-ranked School of Computer Science and Tepper School of Business , our one-year, STEM-designated program combines the best of both schools, giving you an efficient, focused, and effective path to product management success.

Carnegie Mellon is the place for product management.

Have questions about the program?

Email Brad Eiben , Executive Director, MSPM

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Is the MSPM program for you?

Have you started a successful professional career? Are you tech-savvy? Are you energized by challenging, meaningful work? Are you ready to take the leap from specialist to team leader?

If you answered yes, our MSPM program could be for you. Our students typically come from a technical background in computer science or engineering ; some also come from marketing, finance, and other disciplines .

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Every Product Has a Thesis

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

By Alex Cox

Alex is a product manager at the intersection of design and commerce, helping clients convert leads into sales.

PREVIOUSLY AT

Every successful product has a reason for existence and a justification for why people love it—a so-called central thesis. If a thesis is not aligned with users’ needs, the product tends to do a lot of different things but ends up doing nothing well. When Amazon released the Fire Phone in 2014, its failure was partly due to the fact that “ consumers considered its smartphone effort utterly misguided .” Another example is Google+, which was launched as a Facebook clone with big dreams but no well-defined user purpose .

Product thesis is crucial for targeting the proper market successfully and showcasing a product’s uniqueness to users. In this article, I will analyze the foundations of four well-known products to highlight their core theses and the lessons learned from their introduction to the market.

What Is a Product Thesis?

A core thesis is similar to a product vision, it is a solution to a problem. Each new feature intends to support that solution and thus strengthen the thesis. Every item, be it hardware, software, or a physical item, has a thesis. The mug sitting next to you, the pencil, or the wallet in your pocket—they all represent a solution that solves a certain problem.

Some products seek to solve several problems. For example, a social media platform like Facebook offers different solutions, including the news feed (showing relevant information for users), messenger (easy chat), or marketplace (selling and buying things within communities). They all are solutions to certain user problems.

Spotting a Thesis

Spotting the core product statement is crucial to determining the initial market entry . By researching a market, you can grasp the customer’s problems and their solutions. When you find a problem without a solution or you can prove that your idea is advanced, it is the right time to crystalize your initial product’s thesis.

When I worked at the travel platform Expedia, I had to build a travel app for college students. First, I immersed myself in the research: I downloaded every app that my customers were using and tested it to determine its thesis. By doing this, I was able to predict the product’s roadmap, as its trajectory derives from the thesis. For example, an app designed to make rapid multi-platform flight comparisons would likely expand into additional comparison verticals, such as hotel or car rental comparisons; an app designed to negotiate hotel prices would likely scale to more cities with a focus on offering the best hotel price. As a new player in the market, you can predict the competitors’ strategy and outperform them.

Spotting a thesis requires immersing yourself in a product to grasp its features and discover the prevailing patterns. If you cannot detect them, most likely there is no central thesis. Typically, this implies a risk of failure, however, there are some well-known products that proved to be an exception to this rule.

The First Story: iPhone

When Apple introduced its first smartphone in 2007, it was the first entirely touch-based smartphone, later recognized as a prototype for current cell phones. It entered the market with the thesis that phones are the perfect use case for touchscreens . This revolutionary idea resulted in major hardware and software changes. Mini scroll wheels or physical keyboards were replaced by finger navigation. The iPhone was designed with more screen space, which was a game-changer for taking images and using apps. Although there were touchscreen phones prior to the iPhone, it was the first phone fully designed around it.

However, the device was not perfect. Switching from Blackberry’s physical keyboard to a touchscreen keyboard meant users lost the ability to type without looking at the keyboard and had to learn to type on smooth glass. In addition to this input shift, the original iPhone did not have the bells and whistles we take for granted in today’s smartphones. There were no games or the App Store, so the default apps were the only ones the user could have. However, they were designed to use a doubled screen to its capacity—the keyboard was allotted by showing either the letters and symbols or the number pad. By being dead set on perfecting touch and aligning the entire user experience around it, Apple’s product team convinced the world that touchscreens and the larger screens they afforded were the future of smartphones.

The Second Story: Alexa

Big enterprises with a long runway can take the risk of launching products without a clear thesis and crystalize or adjust the thesis afterward, based on data showing what feature set users value the most. It is an expensive and risky method but an effective way to understand users’ needs and preferences. If users find the initial product valuable, a company can reorient its feature set around the key incentive and turn it into a successful product.

A good example is the Alexa home assistant that Amazon launched in 2014, three years after Apple released Siri. Initially, Alexa’s thesis was that the best place for a voice assistant was the kitchen counter. At launch, it had eight microphones (which was a lot) to catch every single sound in the house and was chock-full of features that were considered to be helpful to a household.

As people slowly began to adopt and love Alexa in their homes, a few clear patterns came into view. Rather than using Alexa to buy things, people mostly used this device to play music, set timers, ask fact-based questions, and get weather forecasts. Unlike the Siri voice assistant on the phone, designed to do personal tasks like calling friends or setting calendar appointments, Alexa was created for family members to share. The focus on assisting everyone rather than a single person seems to have inspired some of Alexa’s unique features such as bedtime stories, jokes, and news briefings. Over time, the Alexa product team also invested in what their users seem to care about: great sound quality at an affordable price to help with simple tasks. This shifted the thesis from the kitchen-based assistant for purchasing products to an affordable speaker that helps the family , making this product one of the market leaders.

The Third Story: Apple Watch

When the first iteration of the Apple Watch was released in 2015, it had no discernible thesis. Smartwatches had existed for years before Apple introduced its product. The Pebble watch was showing notifications and Garmin was an activity tracker for running. The Apple Watch seemed to cover everything—it had apps, notifications, and heart rate, but did none of those things particularly well. In addition, it was tethered to the iPhone, so users needed to carry both their watch and phone with them, which was not ideal for running. After a couple more iterations, with the Apple Watch Series 3, the watch’s thesis became squarely about health . With each subsequent iteration, Apple added more features focused on health, from electrocardiography to heart irregularity detection. The company untethered the watch from the phone, increased health tracking accuracy, and brought the product to the forefront with new interface complexity.

Fourth story: Minut Smart Home Sensor

Although it is a natural temptation for product managers to build many features, the thesis concept suggests they should not be overworked—more does not mean better. A good but not so widely known example is Minut Smart Home Sensor . It analyzes sound at home to identify safety concerns such as break-ins, fire, carbon monoxide leaks, or even mold growth, and then sends notifications to the owner. If you rent your apartment with a “no party” rule, and someone throws a big party, the Sensor will send you a message about a possible party going on based on its sound analysis. It also measures temperature and humidity, and on top of that, tracks motion in the house, so you can know when your guests check out.

At a glance, the Sensor has many different features. However, its thesis is constructed around home security: analyzing sounds to detect threats to home safety . The additional sensors that identify temperature, humidity, and air pressure broaden the home safety concept to protecting the home from mold, sudden temperature peaks and drops, or air pollution.

People do not seek to interact with home security every day; they prefer to be alerted only if issues arise. Minut’s product team took this insight seriously, laying the product’s foundations on this user preference and not overworking with smart features. For example, inserting a voice assistant, alarm clock, or screen to display temperature and weather could confuse the thesis, because these are features we use every day. Also, the functions of an assistant, alarm clock, and security system would compete with each other and risk fulfilling many tasks ordinarily rather than one exceptionally well.

Make the Thesis Flexible

The thesis is not a rigid concept, it is a flexible product vision that needs constant adjustments. Some companies adjust their thesis with every major iteration. The first iPhone version was focused on the screen, later it shifted to better apps, and finally to the camera. When customers and the market validate a product’s thesis by making it a success, competing companies typically adopt it as well and start copying the product. The thesis was compelling, customers bought it, and now that feature set is table stakes. Each iteration of a successful product will now need a different reason to exist—a new thesis—in order to differentiate itself from the imitators.

Sometimes, products with a strong thesis fail. To avoid this, conduct comprehensive user research and make sure your team is ready to pivot into building a new product. While working for a travel platform, I found that almost a third of college-aged people ranked group bookings as one of their biggest travel frustrations. We also discovered that a high number of solo travelers had trouble finding the cheapest itinerary. Both were significant problems—one applied to a huge number of trips, the other to far fewer trips but had a much larger payout per trip. My team was divided. Half of them sought to solve group trips, while the other half wanted to recommend tailored trip itineraries. I encouraged my team to answer the question: “If every solution failed, how would we pivot?” The answer, which led us to focus on recommending itineraries, was that pivoting from a trip comparison platform to nearly any other travel product would be smoother than pivoting out of a group travel coordination product. Collaboration requires many features and tools that are not travel-related, such as polling the group, listing itinerary updates, and inviting group members to share itineraries.

The Big Picture

Composing a product thesis is an essential responsibility of every product manager. The thesis allows teams to get acquainted with a global picture of the market and position their product accordingly. Presenting the thesis to users is another challenge. While some products launch with a solid thesis that immediately matches customers’ needs, a host of companies do not crystallize the thesis until after launch. Both approaches can lead to success as long as you are prepared to tweak, or in case of failure, shift the product’s thesis to meet customers’ needs.

Further Reading on the Toptal Blog:

• Product Managers vs. Project Managers Part II: Situational Analysis
• Design Problem Statements: What They Are and How to Frame Them
• Product Managers vs. Project Managers: Understanding Core Similarities and Differences
• How to Lead Remote Product Teams: Key Traits for Success
• The Importance of Human-centered Design in Product Design

Understanding the basics

What is a product statement.

A product statement, also known as a vision statement or thesis, is the imaginary future that you wish to achieve with a product. It is an ambitious and inspiring statement that immerses you into using the product and suggests a great experience.

What is an example of a vision statement?

Good examples of a vision statement are the following: 1) A world where you can belong anywhere (Airbnb, home rental platform); 2) Make second-hand as a first choice worldwide (Vinted, second-hand clothing marketplace); 3) From traveling alone in the urban jungle to having a friend to guide you through (Trafi, mobility platform for cities).

Why is a product vision important?

A product vision aligns a team with the product’s goal and gives the north star to which team members can constantly refer. The vision also inspires the employees and suggests the best possible user experience.

What are the desirable qualities of a product vision?

The desirable qualities of a product vision should cover users’ and company’s perspectives. From the company’s perspective, it should set standards with its philosophy, guide, and inspire employees. From the users’ perspective, it should help people to sympathize with the brand and encourage them to use the product.

How do you write a product statement?

If you want to write a product statement, first define what is unique about your product that differentiates it from others. Second, imagine the future that you want to achieve with your product: What is the best-case scenario? Third, combine it with a product’s features in order to make a short, appealing, and inspirational statement.

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Bachelor and Master Theses on Product Management

We currently have plenty of Bachelor and Master Thesis opportunities available that focus on product management. Specifically, these are case-writing theses. In such a thesis, you will work with an industry partner (and us) to analyse a specific situation that the industry partner once faced. Typically, that situation was about making a difficult decision. The industry partner provides the specifics of the situation and we help you with the underlying concepts needed to analyse the situation. The result of your work is a “case” that describes the situation and that we intend to use in future teaching. The case will be made available for free.

• We have explained the concept to industry partners before.
• We can also tell you about the expected results .
• Finally, you can take a look at specific cases available .

Please let us know if you are interested. Just send an email to Prof. Riehle. Also, a great way to get started or just get an impression is to take the Product Management seminar.

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Category: 4.2 Thesis Opportunities

81 Product Management Essay Topic Ideas & Examples

🏆 best product management topic ideas & essay examples, ⭐ simple & easy product management essay titles, 🥇 most interesting product management topics to write about, ✅ good essay topics on product management.

• Nestle: Production and Operations Management Analysis Report In a bid to save the environment, the company has endeavored in recycling of waste materials and packaging. Nestle company has left a significant mark in food and nutrition sector, hence becoming very competitive in […]
• Nespresso Products: Strategic Management In the case of Nespresso, its main advantage is built on the quality of the good and service, which is valuable, and the scale of Nestle production, which is difficult to imitate.
• Consolidated Products Managers’ Leadership Styles The leader determines the focus of the work of the entire team, interacts with personnel, affects the psychological climate and other aspects of the work environment.
• Production and Operations Management – The Alliance Between QANTAS and Emirates Airlines Scope Specifically, the paper offers: My advice concerning risk and rewards of the Qantas-Emirates Alliance Operations management implications for the Qantas-Emirates Alliance My advice concerning the future of the Qantas-Emirates Alliance Recommendations concerning the way […]
• OGX Beauty Product Launch Project Management The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
• Production and Operations Management (POM) The flexibility enables the firm to adapt its production system to the quality and design expectations of the customers. This production method allowed the firm to produce the right quantity and quality of furniture.
• Tomato and Potatoes Production Management in Algeria The non-profit organization is an appendage of the United Nations with the vision of accomplishing nourishment adequacy and diminishing the neediness levels.
• Product and Innovation Management of Nokia Since 2013, Nokia Corporation has been radical in its innovation that has resulted in the development of the Nokia Lumia 435, Nokia Lumia 730, Nokia Lumia 535, Nokia Lumia 620, Nokia Lumia 830, Nokia Lumia […]
• The Impact of Personality on Organizational Productivity and Change Management The personality traits of employees and the management team are important in determining the course of change. The personality of employees and the management team may be a positive influence to the process of change […]
• Effective Production Costs Management Practices In this case, the profit from the outsourced production will flow back to the place of innovation to compensate for associated expenses. Therefore, in the short-term production costs management, a good practice would be to […]
• Google: Product Manager – Los Angeles The collaborative work in Product Management is one of the top reasons for which Google brings innovative products improving access to the world’s information.
• IPad Product and Apple’s Project Management The iPad’s project management reveals how the attention to the details and high level of requirements helped a company build a revolutionary product.
• Creative Problem Solving in Production Management The most important thing for organizations in solving production failures is the adoption of an effective problem-solving approach. When will the production problem occur?
• Forecasting in Production and Operations Management The forecast process includes the gathering of related data. The perspectives include the reasons for conducting the forecast, choice of forecast methods, and preferred forecast questions.
• Production & Organization Management in a Refinancing Organization Unfortunately, there have been a lot of complaints by customers at this lending bank that their loan application process is slow, and that the bank requires the customers to fill a lot of paperwork in […]
• Productivity in Business Management and Leadership In order to succeed it is necessary to take into account all reasons for the failure and try to re-structure the department in such a way so that it fitted both the profile of the […]
• Valley Manufacturing Co.: Logistics and Production Management The essence of this production policy lies in the cutting of excessive materials supply, equipment, and labor force expenses for the purpose of the increase in the efficiency of the remaining parts of those components.
• Halal Cosmetic Products: Innovation Management Finally, the company has to transparently state its commitment to halal cosmetics in order to attract the attention of customers and enter the competition.
• Challenges in the Productions Management Moreover, as the project indicates, the recent focus on environmentalism and sustainability has led to the creation of the lean production framework, which provides an array of tools for reducing time, resources, and especially the […]
• Johnson Company: Inventory and Production Management It may have a negative impact on short-term profits; however, in a long-term perspective, it will help to overcome the crisis and align the efficient functioning of the company by providing sources for the development […]
• Central World Products Plc. Management The strategic assessment will be used to provide the management of Central World with analysis and guidance on the best alternatives available to help the company to start trading again.
• Saint Vincent Hospital’s Product Lifecycle Management It is necessary to ensure the innovation of products and services to stay competitive, which explains the value of the topic to a company, and PLC monitoring can be used to this end.
• The Top 12 Product Management Mistakes – And How to Avoid Them Customer and product requirements: engineers have to identify the quality of products considering the needs of customers, not their own ideas.
• Using Teams in Production and Operations Management As far as its business is concerned, the company operates a franchise system that has proved to be successful in the markets that it has a presence.
• The Production of Beef: Quality Control, Inventory Management, Production Service Design The first characteristic that will indicate the level of quality in the cattle is the muscle and bone ratio of the cow.
• Production Management – Engineer’s Point of View The company has established numerous strategies to pursue its Global mission, these include: Commitment to quality Respect for planet Constant innovation The company has utilized these strategies with a view to reaching its mission statement.
• Brand and Product Management: Ireland and Italy Properly designed brand strategy for product management of Ireland and Italy as ideal tourism destinations facilitated the success and sustainability in restoring confidence in the industries by the end of the year 2012.
• Product Innovation and Management The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory.
• Product Manager in Mexico and the U.S. As such, it is the responsibility of the product manager to ensure that the type of product that is being sold in each individual location conforms to the flavors that local consumers enjoy.
• Product Management: Brand or Product Quality for Customers The generalized products are prone to many market risks, which may thwart the market share expansion of the product or service within a short period of time.though is anticipated that most of the luxurious good […]
• Brand and Product Management The quicker the brand awareness is executed for FMCGs, the higher the chances of the goods of a firm to attain significant sales in the market.
• Production and Operation Management of Viverra Motors Operations management is the coordination of the activities of the different departments in an organization to provide a certain service using the available resources efficiently and effectively.
• Production Management: Inventory Policies and Planning Fluctuation stocks are also common in a retail business and are held to help mitigate the shocks that arise from unpredictable variations in the part of customers demand.
• The Role of Production Management in Company Both the x-bar and Range charts are compared with the control limits in order to ascertain the predictability and the stability of the process.
• Lean Product Management: Continuous Improvement The other on-going study for the expansion of lean project management and lean construction is the production of high value material goods.
• Production & Quality Management: IDT Australia Ltd The objectives of the study include: To establish quality management process and the vital quality management activities in organizations To elaborate the concept of standards, assurance and control to organization quality management To explain organizations […]
• Home Style Cookies Production Management This is because manual packaging enables selection of quality cookies and separation of the broken cookies. The company’s obligation to community is to ensure that the environment is not polluted in any manner by its […]
• Product Development Management For any manufacturing industry to make any meaningful success in the competitive market, proper management of the new product development process, is a must to ensure the correct products are rolled to the market at […]
• Mobile Printer Product Management Plan
• Product Management and Knowledge Management
• High Tech Product Management Analysis
• Product Life Cycle Management in the Textile Industry
• Launching Krispy Natural: Cracking the Product Management Code
• Brand Product Management for Mobile Phones
• Teaching Material for Production Management
• Dala Foods Nigeria Limited: Effective Product Development and Management in Nigeria
• Multiple Criteria Decision Support System for Production Management
• Environmental Uncertainty and Organizational Structure: A Product Management Perspective
• Target Marketing Product Management and Issues in Marketing
• Manufacturing Process and Production Management Marketing
• New Product Development and Project Management Issues
• Product Management and Critical Thinking Case
• Google Innovation and New Product Management
• How Lego Overcome Its Production Issue Through Supply Chain Management
• Chrysler Operating System’s Production Management Philosophies
• Product Design and Efficient Management of Recycling and Waste Treatment
• How Production Management Helps in Establishing a New Business
• Automotive Industry and Product Change Management
• Simultaneous Production and Capacity Management Under Stochastic Demand for Perishable Goods
• International Event Production Operations Management
• WASP Barcoding System for Inventory and Product Management
• Product Development and Product Life Cycle Management
• Production and Operations Management: The Impact of Technology
• Relationships Between Market Price Signals and Production Management
• Technology’s Impact on Operations and Production Management
• Best Product Management Model Overview
• Product Management Case Study: Computer Sales Simulation
• Lawson Fashion Product Lifecycle Management
• Forevergreen Product Management Launch Plan
• Production and Inventory Management With Substitutions
• Core Software Product Management Activities
• Financial Product Management Project
• National Cranberry Cooperative Productions Operations Management
• Engineering Models for Fuel Cell Production Management
• Distinguish Between Production Management and Production Engineering
• Innovation and Product Management Relations
• Product Portfolio Management: Current Challenges and Preconditions
• Talent Management Questions
• Software Engineering Topics
• Teamwork Research Ideas
• Information Management Paper Topics
• Time Management Essay Titles
• Target Market Topics
• Market Segmentation Titles
• Product Development Essay Titles
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Motivations for Planning: Uncovering the Inhibitors to the Adoption of Comprehensive Financial Planning for Business Owners , Daniel R. Gilham

An Examination of Reward-Based Crowdfunding Performance and Success , Matthew Alan Grace

All Quiet on The Digital Front: The Unseen Psychological Impacts on Cybersecurity First Responders , Tammie R. Hollis

Commitment to Change Dimensions: The Influence of Innovative Work Behavior and Organizational Environments , Michael Holmes

Turmoil in the Workforce: Introduction of the Nomadic Employee , Catrina Hopkins

Attention-Grabbing Tactics on Social Media , Arjun Kadian

Theses/Dissertations from 2022 2022

Building a Mentor-Mentee Maturity Model , Leroy A. Alexander

Do Auditors Respond to Changes in Clients’ Analyst Coverage? Evidence from a Natural Experiment , Mohammad Alkhamees

Designing a Messaging Strategy to Improve Information Security Policy Compliance , Federico Giovannetti

Are all pictures worth 1,000 words? An Investigation of Fit Between Graph Type and Performance on Accounting Data Analytics Tasks , Shawn Paul Granitto

An Enterprise Risk Management Framework to Design Pro-Ethical AI Solutions , Quintin P. McGrath

Deceptive Appeals and Cognitive Influences Used in Fraudulent Scheme Sales Pitches , Rafael J. Toledo

Using Online Reviews to Identify How Hotels Can Satisfy Travelers With Pets While Making Money , Sonia Weinhaus

Theses/Dissertations from 2021 2021

The IS Social Continuance Model: Using Conversational Agents to Support Co-creation , Naif Alawi

The Use of Data Analytic Visualizations to Inform the Audit Risk Assessment: The Impact of Initial Visualization Form and Documentation Focus , Rebecca N. Baaske (Becca)

Identification of Entrepreneurial Competencies in I-Corps Site Teams at the University of South Florida , Mark A. Giddarie

Understanding Nonprofit Boards: An Exploratory Study of the Governance Practices of Regional Nonprofits , Susan Ryan Goodman

Strengthening the Entrepreneurial Support Community , Andrew J. Hafer

Who to Choose? Rating Broker Best Practices in the Medicare Advantage Industry , Darwin R. Hale

Bridging the Innovatino Gap at SOCOM , Gregory J. Ingram

Improving Environmental Protection: One Imagined Touch at a Time , Luke Ingalls Liska

Residential Curbside Recycle Context Analysis , Ntchanang Mpafe

Fighting Mass Diffusion of Fake News on Social Media , Abdallah Musmar

Managing Incomplete Data in the Patient Discharge Summary to Support Correct Hospital Reimbursements , Fadi Naser Eddin

GAO Bid Protests by Small Business: Analysis of Perceived and Reported Outcomes in Federal Contracting , David M. Snyder

Engagement and Meaningfulness as Determinants of Employee Retention: A Longitudinal Case Study , Calvin Williams

Public Budgeting as Moral Dilemma , Ben Wroblewski

Theses/Dissertations from 2020 2020

Improving Engagement: The Moderating Effect of Leadership Style on the Relationship Between Psychological Capital and Employee Engagement , Scott Beatrice

Physician Self-Efficacy and Risk-Taking Attitudes as Determinants of Upcoding and Downcoding Errors: An Empirical Investigation , Samantha J. Champagnie

Digital Identity: A Human-Centered Risk Awareness Study , Toufic N. Chebib

Clarifying the Relationship of Design Thinking to the Military Decision-Making Process , Thomas S. Fisher

Essays on the Disposition Effect , Matthew Henriksson

Analysis of Malicious Behavior on Social Media Platforms Using Agent-Based Modeling , Agnieszka Anna Onuchowska

Who Rises to the Top: An Investigation of the Essential Skills Necessary for Partners of Non-Big 4 Public Accounting Firms , Amanda K. Thompson-Abbott

Theses/Dissertations from 2019 2019

The Financial and Nonfinancial Performance Measures That Drive Utility Abandonments and Transfers in the State of Florida , Daniel Acheampong

Locating a New Collegiate Entrepreneurship Program, a Framework for a University Campus , Douglas H. Carter

Understanding Employee Engagement: An Examination of Millennial Employees and Perceived Human Resource Management Practices , Danielle J. Clark

The Potential Impact Radius of a Natural Gas Transmission Line and Real Estate Valuations: A Behavioral Analysis , Charles M. Hilterbrand Jr.

Introducing a Mobile Health Care Platform in an Underserved Rural Population: Reducing Assimilations Gaps on Adoption and Use via Nudges , Joseph Hodges

Controlling Turnover in an Inside Sales Organization: What are the Contributing Factors , Dennis H. Kimerer

An Emergent Theory of Executive Leadership Selection: Leveraging Grounded Theory to Study the U.S. Military's Special Forces Assessment and Selection Process , Darryl J. Lavender

Essays on Migration Flows and Finance , Suin Lee

The Underutilized Tool of Project Management - Emotional Intelligence , Gerald C. Lowe

Increasing the Supply of the Missing Middle Housing Types in Walkable Urban Core Neighborhoods: Risk, Risk Reduction and Capital , Shrimatee Ojah Maharaj

Playing Darts in the Dark: How are Chamber of Commerce Leaders Aligned for Greater Effectiveness? , Robert J. Rohrlack Jr.

Are Transfer Pricing Disclosures Related to Tax Reporting Transparency? The Impact of Auditor-Provided Transfer Pricing Services , Stephanie Y. Walton

Theses/Dissertations from 2018 2018

Price Transparency in the United States Healthcare System , Gurlivleen (Minnie) Ahuja

How to Build a Climate of Quality in a Small to Medium Enterprise: An Action Research Project , Desmond M. Bishop III

Banking on Blockchain: A Grounded Theory Study of the Innovation Evaluation Process , Priya D. Dozier

Enhancing the Design of a Cybersecurity Risk Management Solution for Communities of Trust , James E. Fulford Jr.

An Examination of the Progressive and Regressive Factors that Business Owners Consider When Choosing Whether or Not to Implement an Exit Strategy , David C. Pickard

The Relationship between Ambient Lighting Color and Hotel Bar Customer Purchase Behavior and Satisfaction , Kunal Shah

The Unmanned Aerial Systems (UASs) Industry and the Business Impacts of the Evolution of the Federal Regulatory Environment , Darren W. Spencer

Intercultural Communication Between International Military Organizations; How Do You Turn a ‘No’ Into a ‘Yes’? , Douglas A. Straka

Essential Leadership Skills for Frontline Managers in a Multicultural Organization , Janelle Ward

Moffitt Cancer Center: Leadership, Culture and Transformation , W. James Wilson

Two Essays on String of Earnings Benchmarks , Yiyang Zhang

Theses/Dissertations from 2017 2017

Multi-Step Tokenization of Automated Clearing House Payment Transactions , Privin Alexander

The Effect of Corporate Social Responsibility Investment and Disclosure on Cooperation in Business Collaborations , Sukari Farrington

What Factors during the Genesis of a Startup are Causal to Survival? , Gilbert T. Gonzalez

The Great Recession of 2007 and the Housing Market Crash: Why Did So Many Builders Fail? , Mohamad Ali Hasbini

The Effect of Expanded Audit Report Disclosures on Users’ Confidence in the Audit and the Financial Statements , Peter Kipp

An Examination of Innovation Idea Selection Factors in Large Organizations , Troy A. Montgomery

Essays on Sales Coaching , Carlin A. Nguyen

Vital Signs of U.S. Osteopathic Medical Residency Programs Pivoting to Single Accreditation Standards , Timothy S. Novak

Leaders Who Learn: The Intersection of Behavioral Science, Adult Learning and Leadership , Natalya I. Sabga

Toward a Systemic Model for Governance and Strategic Management: Evaluating Stakeholder Theory Versus Shareholder Theory Approaches , James A. Stikeleather

A Longitudinal Study of the Effects of Cognitive Awareness Training on Transaction Processing Accuracy: An Introduction to the ACE Theoretical Construct , John Townsend

Theses/Dissertations from 2016 2016

The Effect of Presentation Format on Investor Judgments and Decisions: Does the Effect Differ for Varying Task Demands? , Kevin Agnew

Theses/Dissertations from 2014 2014

Multi-Task Setting Involving Simple and Complex Tasks: An Exploratory Study of Employee Motivation , Maia Jivkova Farkas

Essays on Mergers and Acquisitions , Marcin Krolikowski

Do Social Biases Impede Auditor Reliance on Specialists? Toward a Theory of Social Similarity , Rina Maxine Limor

Theses/Dissertations from 2013 2013

Psychological Distance: The Relation Between Construals, Mindsets, and Professional Skepticism , Jason Rasso

Theses/Dissertations from 2011 2011

Combining Natural Language Processing and Statistical Text Mining: A Study of Specialized Versus Common Languages , Jay Jarman

An Empirical Investigation of Decision Aids to Improve Auditor Effectiveness in Analytical Review , Robert N. Marley

The Effects of Item Complexity and the Method Used to Present a Complex Item on the Face of a Financial Statement on Nonprofessional Investors` Judgments , Linda Gale Ragland

Theses/Dissertations from 2010 2010

Two Essays on Information Ambiguity and Informed Traders’ Trade-Size Choice , Ziwei Xu

Theses/Dissertations from 2008 2008

Two Essays on the Conflict of Interests within the Financial Services Industry-- Financial Industry Consolidation: The Motivations and Consequences of the Financial Services Modernization Act (FSMA) and “Down but Not Out” Mutual Fund Manager Turnover within Fund Families , Lonnie Lashawn Bryant

Two Essays on Multiple Directorships , Chia-wei Chen

Two Essays on Financial Condition of Firms , Sanjay Kudrimoti

A Study of Cross-Border Takeovers: Examining the Impact of National Culture on Internalization Benefits, and the Implications of Early Versus Late-Mover Status for Bidders and Their Rivals , Tanja Steigner

Two Essays on Corporate Governance⎯Are Local Directors Better Monitors, and Directors Incentives and Earnings Management , Hong Wan

Theses/Dissertations from 2007 2007

The Role of Ethnic Compatibility in Attitude Formation: Marketing to America’s Diverse Consumers , Cynthia Rodriguez Cano

Two Essays on Venture Capital: What Drives the Underpricing of Venture CapitalBacked IPOs and Do Venture Capitalists Provide Anything More than Money? , Donald Flagg

Two essays on market efficiency: Tests of idiosyncratic risk: informed trading versus noise and arbitrage risk, and agency costs and the underlying causes of mispricing: information asymmetry versus conflict of interests , Jung Chul Park

The impact of management's tone on the perception of management's credibility in forecasting , Robert D. Slater

Uncertainty in the information supply chain: Integrating multiple health care data sources , Monica Chiarini Tremblay

Theses/Dissertations from 2006 2006

Adolescent alcohol use and educational outcomes , Wesley A. Austin

Certificate of need regulation in the nursing home industry: Has it outlived its usefulness? , Barbara J. Caldwell

The impacts of the handoffs on software development: A cost estimation model , Michael Jay Douglas

Using emergent outcome controls to manage dynamic software development , Michael Loyd Harris

The information technology professional's psychological contract viewed through their employment arrangement and the relationship to organizational behaviors , Sandra Kay Newton

The causal effect of alcohol consumption on employment status , Chanvuth Sangchai

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Product Thesis

Musings on product management, careers, and sometimes random stuff

The Joy of Working With Good People

When I was in business school I was misguidedly recruiting for investment banking and management consulting jobs. I would ask the MDs and partners at recruiting events why they stayed in their jobs for so many decades. The answer was (almost [1]) always the same: “I love the people I work with”. No offense to my many friends in banking and consulting, but I guess you gotta love the people you work with to put up with the challenging lifestyle, business travel, and work-life balance of working in a professional services role!

Over nearly two decades in industry, my best professional experiences track along this same theme. The most memorable roles that I have held featured two things: The opportunity to regularly get into a flow state to build something and amazing people with whom to build side-by-side. I’ve been fortunate in that there are several instances that I look back at and think, “Wow that was such a fun gig, I wish I could go back in time and relive those years!”.

The interesting thing is that what I was building did not really factor into my joy at work. While the past decade of my career has been on very cutting edge “sexy” technologies, the fond memories stem from the people I worked with and the blast we had together, not the specifics of what we built.

This leads to two dials to help guide one’s career. First, what percentage of your time at work is spent building and creating? This can mean writing code, designing circuits, creating UI, crafting a strategy, writing a PRD, or even building a team. Second, do you enjoy the people you work with? Would you hang out with them as friends if you were not working on the same team?

Of course, you cannot dial both of these to 100%. Every job has aspects which are unpleasant and a grind and every organization has difficult people with whom you have to figure out a working constructive relationship. Instead, think about what is under your control to increase either or both of these dials by 20%? 30%?

Lastly, think about your current gig and the people who make it special. Let those people know that they make it special. And hopefully, you are in one of those roles that you will look back at 10 years from now and think, “Those were the good old days!” [2].

[1] One person did say that his family had become accustomed to the lifestyle that his professional services job afforded and because of that he can’t quit even though he wanted to!

[2] Michael Abrash, Meta Reality Labs Research Chief Scientist

Convincing your CEO is not the same as product/market fit

One of the challenges that emerge in companies doing long-term 0-1 projects (true new to the world stuff, not “new to that company”) is that it is very hard to get accurate signal on product/market fit. The only true test of PMF is contact with the market followed by feedback and iteration. However, this is often not possible in deep tech projects that take many years to complete and launch.

In organizations doing multi-year projects without market contact, it becomes very difficult to determine whether the product is headed in the right direction. Often times your only guides are intuition, deductive reasoning, and prototypes with dogfooding and UXR studies to get directional signal.

In organizations beyond early stage startups, the product manager / product leader is not the same person as the CEO. When the product direction is being determined by intuition and opinions, the CEO’s opinion wins out. This means that the PM’s job involves a lot of “influencing” (convincing) the CEO of the “right” course of action.

This in turn sometimes becomes a measure of impact in of itself. In some organizations, “landing strategy” is one of the requirements of the PM job, and at senior levels, convincing the CEO (and the rest of the organization) of a particular strategy is an activity and outcome for which the PM is rightfully rewarded.

However, this becomes a problem when the organization culture starts to conflate such influence for actual product success. There are certainly CEOs who have an incredibly strong product sense and intuition about what will succeed in the market. At the same time, a single individual, no matter how accomplished and successful, is not the same as an actual market of paying customers.

PMs should be recognized and rewarded for convincing leaders and the overall organization of their vision, strategy, and roadmap. At the same time, such an outcome is not evidence of product success. It is just one step along the path to building the product and getting contact with the market. Remember, the market is the only true discriminator of product success.

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Jennifer Beyer

Vice president of product management.

As VP of Product Management, Jennifer is accountable for adoption and growth of Thesis Elements and providing guidance for the CAMS solution.  Her team develops the product roadmap and strategic direction based on feedback from customers, analysts and market trends. 

Jen has a long history of working with colleges and universities to improve student outcomes and staff experiences through great technology.  After spending 15 years on campus leading admissions, student success and orientation teams, Jen entered the world of technology at Hobsons and Anthology. Here she led products that supported the entire student lifecycle - from recruitment through advancement.  She brings to Thesis a proven track record of deep customer engagement, strong understanding of the higher education technology landscape and the ability to lead high performing teams.

Get to Know Jen

Jen was a first-generation college student who started her career in education walking backwards around campus as a tour guide. It was here that she realized how important fit was for students and the magic that happens when students, faculty, and staff find that spark. The hunt for the right fit is what drives Jen in the technology she builds.

Master product management in Asia

Upgrade your product management skills by role-playing in real-life product scenarios. learn how more senior product managers tackle the same situations..

Associate Product Manager, Zalo

“The scenario-based tutorials provide such a unique learning experience.  They were so realistic that I felt as if I were part of the product team in the tutorials.  By checking my answers against the suggested answers,  I could understand how to apply the concepts to my work right away.”

Product Manager,

“This is the kind of tutorials I wish I had when I first started my product management journey.  All the important concepts of the product development cycle are explained in such an engaging manner. "

Senior Product Manager, Grab

“The scenarios presented sparked a debate between me and my friend on whose approach on tackling the scenarios is more effective. It helps me reflect upon some of my past product decisions.”

Senior Product Manager, Rakuten

“The scenarios are representative of the daily situations product managers face.  The questions are interesting and thought-provoking. Though I have done many A/B tests, I did not understand the science behind them until I took the "Design an Experiment" course."

What we offer

Scenario-based tutorials.

Forget boring video lectures. Learn the concepts by being in the shoes of a product manager, going through a series of step-by-step scenario-based tutorials.

Hypothesis-driven Product Framework

This is not a course about generic product management concepts. We focus on how to create product hypotheses and use scientific methods like the A/B test to validate them. 

Product Events

Have questions about the scenario-based tutorials? Or simply want to connect with more senior product managers? Sign up for our product events. 

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Chelyabinsk Oblast

DOI link for Chelyabinsk Oblast

Click here to navigate to parent product.

Chelyabinsk Oblast is situated in the Southern Urals, with much of the region lying on the eastern slopes of the Southern Ural Mountains. Orenburg Oblast lies to the south, the Republic of Bashkortostan to the west, Sverdlovsk Oblast to the north and Kurgan Oblast to the east. At the end of 2020 there were 1,795 km of railway track in the Oblast. On 19 March 2019 Dubrovskii resigned as Governor. Putin appointed Aleksei Teksler, hitherto the federal First Deputy Minister of Energy, as Acting Governor. Dubrovskii had recently been placed under investigation by the Federal Antimonopoly Service, after it had emerged that in 2015–18 more than 90% of road contracts in the Oblast had been awarded to his Yuzhuralmost company. The Oblast’s agriculture consists mainly of animal husbandry, horticulture and the production of grain. It is one of the principal meat producing federal territories. The sector employed 5.1% of the workforce and contributed 4.1% of GRP in 2020.

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