business plan for indoor baseball facility

Indoor Baseball Facility Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Do you want to start a baseball facility? If YES, here is a detailed sample indoor baseball facility business plan template & FREE feasibility report.

If you live in an area where people play softball or baseball, you can make a fortune by leveraging on providing an indoor baseball facility that will help them practice and enjoy their games. Of course, people that play softball or baseball usually don’t have their own private facility and all they would need to play the game hence the need to patronize an indoor baseball facility.

An indoor baseball facility or batting cage is an encircled area for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.

The ideal materials used for batting cages is netting, and they are usually rectangular in shape. Aside from the capacity to stop baseballs during batting practice; any structure that will prevent vandalism can be built as well. Indoor baseball facility business just like most sport facility businesses, thrives on creativity and good business skills.

Any aspiring entrepreneur with management and business skills can open an indoor baseball facility, as long as they are creative, they can get people to promote their brand and they have good management and business skills.

A Sample Indoor Baseball Facility Business Plan Template

1. industry overview.

Indoor baseball facility business falls under the Indoor Sports Facilities Management industry and players in this industry basically maintain and operate recreational indoor sports facilities. This report includes for-profit and nonprofit facilities that generate revenue through membership or admission fees.

It excludes fitness centers that primarily provide exercise equipment and other indoor recreation facilities such as college facilities, bowling alleys and dance halls. If you have been following the Indoor Sports Facilities Management industry, you would have realized that the industry benefited from broad economic improvements over the five years to 2019.

During the current period, higher sports participation rates and growing public awareness of the link between physical activity and health led to an expected increase in demand for industry services, as relatively high per capita disposable income levels expanded consumer spending levels.

Accordingly, an increased share of youth sports teams were able to afford indoor sports facilities. As a result, industry revenue is expected to increase during the current period.

However, industry growth was partially hindered over the past five years by increased competition for consumer leisure time from gyms and health and fitness clubs. Over the five years to 2024, industry revenue is forecast to continue rising as a result of further improvements in consumer disposable income, consumer confidence and health awareness.

The Indoor Sports Facilities Management industry is indeed a very large industry and pretty much thriving in some parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 9,736 licensed and registered indoor sports facilities management (indoor baseball facilities inclusive) scattered all across the United States.

The industry is responsible for directly employing about 33,313 employees and the industry rakes in a whooping sum of $1 billion annually with an annual growth rate projected at 4.5 percent between 2015 and 2022. It is important to state that no establishment has a lion share of the available market in this industry.

A recent research published by IBISWORLD shows that during the past five years, the Indoor Sports Facilities Management industry exhibited growth due to many industry operators updating their facilities to attract consumers. This investment differentiated operators’ product portfolios from other consumer leisure activities, such as at-home digital entertainment.

The report further stated that, to attract budget-conscious consumers, some industry operators implemented coupons and discounts, which generated awareness about family fun centers and golf driving ranges as a local entertainment option.

Additionally, industry operators focused on specializing their product portfolio to attract particular demographics, such as adding bowling alleys to develop a strong customer base among families with older children.

Some of the factors that encourages entrepreneurs to open their own indoor baseball facility could be that the business is a thriving business and batting cages can be used not only by professional baseball or softball players, but also people who play baseball or softball for leisure and who would want to have their own batting cage in their yard.

Over and above, the indoor baseball facility business is a part of, is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to open on a small scale with just one facility in a community or you can choose to open on a large scale with standard indoor baseball facilities in different locations across different cities in the United States of America.

2. Executive Summary

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a standard and registered indoor baseball facility that will be located in Jefferson City – Missouri; in a sport loving estate. We have been able to secure all the necessary permits for our facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will establish an ideal indoor facility for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions and also for hosting baseball competitions.

We are set to services a wide range of baseball lovers not just in the Jefferson City, but also in all across major cities in the United States where we hope to open of indoor baseball facilities.

We are aware that there are several large and small indoor baseball facility management companies all around the United States of America, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will ensure that all our indoor baseball facilities meet international standard. We want to build a business with a wide range of clientele base cut across people and businesses of different financial status. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they make use of our facility. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a family business that is owned by Campbell Johnson and his immediate family members.

Campbell Johnson has a Degree in Business Management, with well over 19 years of experience in the indoor sports facilities management industry, working for some of the leading brand in the United States. He will be bringing in his vast hands – on experience to help build Softball Zone® Indoor Baseball Facility Management Company, Inc. to become an international brand.

3. Our Products and Services

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in the indoor baseball facility industry to make available world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.

We are set to services a wide range of baseball players in the United States of America and of course to make profits, which is why we will ensure we go all the way to give our clients and potential clients extra services and amenities. We will do all that is permitted by the law of the United States to achieve our business goal, aim and ambition of opening the business.

4. Our Mission and Vision Statement

• Our vision is to become the ‘go to’ indoor sports facility in the whole of Jefferson City and environs when it comes to world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.
• Our mission is to establish a world – class indoor baseball facility whose facility will not only attract individual baseball and softball players, but also attract organizers or world – class baseball competitions to host their local, national and international competitions in our facility.

Our Business Structure

Softball Zone® Indoor Baseball Facility Management Company, Inc. do not intend to open a small – scale indoor baseball facility business; our intention of opening an indoor baseball facility is to build a standard and one stop indoor baseball facility in Jefferson City – Missouri.

Although our indoor baseball facility might not be as big as the leaders in the industry, but we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO
• Indoor baseball facility Manager
• Accountant / Cashier
• Marketing and Sales Officer
• Safety Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members

Indoor Baseball Facility Manager

• Responsible for operating and managing the indoor baseball facility
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manage membership and registration services
• Handle equipment rentals and sales services
• Handle other relevant indoor baseball facility operations

Safety Instructors / Assistant (5)

• Ensure that members and new comers follow lay down safety measures when they make use of our indoor baseball facility
• Handle registration for indoor baseball sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, and other related services that we will be offering.

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Softball Zone® Indoor Baseball Facility Management Company, Inc. in strategic meetings
• Help increase sales and growth for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Softball Zone® Indoor Baseball Facility Management Company, Inc.
• Serves as internal auditor for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the indoor baseball facility
• Clean up after customers and clean work area.
• Wash bats, softballs and other sportswear after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the indoor baseball facility center manager.

6. SWOT Analysis

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to become one of the leading indoor baseball facility management companies in the United States of America and we are fully aware that it will take the right business concept, management and organization – structure to achieve our goal.

We are quite aware that there are several large and small indoor baseball facility management companies all over the United States of America and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Softball Zone® Indoor Baseball Facility Management Company, Inc. employed the services of an expert HR and Business Analyst with bias in the indoor sports facility management industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Softball Zone® Indoor Baseball Facility Management Company, Inc.;

One of the apparent strengths that will definitely stand as a plus for Softball Zone® Indoor Baseball Facility Management Company, Inc. is the fact that our indoor baseball facility is centrally located in a densely populated – residential area filled with baseball and softball lovers in Jefferson City – Missouri; our location is in fact one of our major strength.

We equally have a team of highly qualified and experienced professionals who will work our members to achieve their aims making use of our indoor baseball facility and lastly our gate fee / membership package is going to be one of the best that anybody living in Jefferson City – Missouri can get; it is cheap and affordable.

Before setting up this business, we critically looked into our business model and we were able to identify two major weakness.

One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing indoor baseball facility and even government own indoor sports facilities in Jefferson City – Missouri and also in generating the needed hypes that can drive traffic towards our indoor playground facility.

• Opportunities:

The fact that we are going to be operating our indoor baseball facility in Jefferson City – Missouri provides us with unlimited opportunities to attract loads of baseball and softball lovers and fans. As per capita disposable income rises, more consumers will be able to allocate expenditures toward leisure activities, including baseball and family fun centers.

Furthermore, rising household income also translates into greater spending on food, beverages and merchandise items at industry establishments. Per capita disposable income is expected to increase in 2023, representing a potential opportunity for the industry. Going forward, innovative offerings and rising disposable income will drive industry demand

When consumers have more leisure time, playing of softball and baseball increases. As the unemployment rate continues to fall, more consumers will have funds to allocate toward industry services but will be time-strapped as they return to work. Thus, in 2023, time spent on leisure and sports is expected to stagnate, representing a potential threat to the industry. So also, unfavorable government policies may also pose a threat for businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

If you take a closer look at the indoor baseball facility Industry, you will realize that stagnant product prices and of course key demographic variables have affected the indoor baseball facility industry over the years. Surprisingly, growth in the number of businesses that make use of batting cages has not been sufficient to compensate for stagnant prices.

Going forward, wealth gains resulting from increases in per capita disposable income and improvements in equity markets will positively impact the sale of batting cages. Large indoor baseball facility management companies have economies of scale in distribution and marketing and small – scale indoor baseball facility management companies can compete successfully by targeting low income earning brackets in the society.

Domestic operators have been forced to settle for lower profit margins to compete with low-cost imports. Lastly, as part of marketing strategies, indoor baseball facility management companies ensure that they are always improvising and following the trends if indeed they want to maintain their market share in the industry.

8. Our Target Market

We know that there is a large market for indoor baseball facilities in the United States of America and of course all across the globe. In view of that, we have positioned our indoor baseball facility to service the clientele in the United States of America.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us. We are in the indoor baseball facility industry to attract a wide range of customers;

• Male and female, adults and children that make use of batting cages for either for leisure or as professional baseball players
• Baseball and softball clubs

Our Competitive Advantage

A close study of the indoor baseball facility industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative with your facility and market approach, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading indoor baseball facility management companies in the United States and the globe.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is launching a standard indoor baseball facility that will indeed become the preferred choice of baseball players and fans in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility.

Our indoor baseball facility is located in an ideal property highly suitable for the kind of business we want to run. We have enough parking spaces that can accommodate well over 30 cars / trucks per time. Our competitive advantage lies in the state of the art indoor baseball facility that we own.

We have a team of highly trained and experienced indoor baseball facility managers and support staff members that can go all the way to give everyone that patronize our facility value for their money. We are well positioned in the heart of Jefferson City – Missouri and we know we will attract loads of clients from the first day we open our indoor baseball facility for business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups indoor baseball facility management companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to operate and manage indoor baseball facility. In essence, our source of income will be the gate fee and membership fees that we will generate from people who want to make use of our indoor baseball facility and from sales of foods, drinks and softball related merchandize.

10. Sales Forecast

One thing is certain when it comes to indoor baseball facility management business, if your facility is well – equipped and well located, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility in the United States of America and of course the rest of the world and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the indoor baseball facility industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Jefferson City – Missouri.

Below are the sales projections for Softball Zone® Indoor Baseball Facility Management Company, Inc., it is based on the location of our business and other factors as it relates to indoor baseball facility start – ups in the United States;

• First Fiscal Year (FY1): $350,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location to launch Softball Zone® Indoor Baseball Facility Management Company, Inc. we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become one of the preferred choice for customers not only in Jefferson City – Missouri but in every other location where we intend opening our indoor baseball facility.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the indoor baseball facility industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in the United States of America.

In summary, Softball Zone® Indoor Baseball Facility Management Company, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our indoor baseball facility in a grand style with a party for all.
• Introduce our indoor baseball facility by sending introductory letters alongside our brochure to businesses baseball and softball players and fans and key stake holders in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility
• Ensure that we manufacture a wide range of designs of batting cages
• Make use of attractive hand bills to create awareness and also to give direction to our retailing outlets
• Position our signage / flexi banners at strategic places around Jefferson City – Missouri
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for indoor baseball facility
• List our business and facility on yellow pages ads (local directories)
• Leverage on the internet to promote our indoor baseball facility
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our indoor baseball facility is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our indoor baseball facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. has a long – term plan of opening our outlets in various locations all around Jefferson City – Missouri and other key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Jefferson City – Missouri before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Softball Zone® Indoor Baseball Facility Management Company, Inc.;

• Place adverts on community – based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our indoor baseball facility.
• Ensure that our we position our banners and billboards in strategic positions all around Jefferson City – Missouri
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our indoor baseball facility in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in Jefferson City – Missouri.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports clubs and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Softball Zone® Indoor Baseball Facility Management Company, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Softball Zone® Indoor Baseball Facility Management Company, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for access and usage of our facility without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for payment of membership fees.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and one stop indoor baseball facility in Jefferson City, Missouri and here are the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Softball Zone® Indoor Baseball Facility Management Company, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
• The total cost for long – term leasing of a standard indoor sports facilities- $100,000
• The total cost for remodeling the indoor baseball facility – $50,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The total cost for counter area equipment – $9,500
• The total cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The total cost for the purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The total cost of launching a website: $600
• The total cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of three hundred and fifty thousand dollars ($350,000) to successfully set up our indoor baseball facility business. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Softball Zone® Indoor Baseball Facility Management Company, Inc. 

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a private registered family business that is solely owned and financed by Campbell Johnson and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the open – up capital to 3 major sources.

These are the areas we intend generating our open – up capital;

• Generate part of the open – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Softball Zone® Indoor Baseball Facility Management Company, Inc. is to ensure that we continue to make available world – class and state or the art indoor baseball facility, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times. From our findings, another factor that kills new business such as ours is financial leakages. In order to plug financial leakages, the management of Softball Zone® Indoor Baseball Facility Management Company, Inc. adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (to fit into a 21 st century indoor baseball facility): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed baseball wares, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with baseball and softball clubs, schools, key stakeholders and wholesale suppliers of baseball related products: In Progress.

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7 Steps for Building a Baseball Facility

• Posted by Johnny_Crosskey
• on January 19, 2021

What can a baseball facility do for your community?

A baseball complex can improve a community in a variety of ways. First, a baseball complex can act as a community gathering place and provide recreational opportunities for local leagues and organizations. A baseball complex can also be a driver of direct spending, economic impact and room nights for a community while acting as a catalyst for future development.

How does your community get started?

At the Sports Facilities Companies, we’ve developed a framework that has helped thousands of communities to plan, fund, develop, and manage award-winning baseball complexes across this country. Through our Concept to Concrete framework, we’ve driven $1 billion in economic impact from hotel and travel spending, developed and managed facilities that drive 25 million visits per year, and we are currently working on $10 billion in planned projects.

Below are the steps for taking your community’s idea from dream to tangible concept to opening day and beyond.

Download our free

Concept to concrete guide, refining the vision.

It all starts with a dream and a decision. Whether your baseball facility will be used by local citizens or become a sports tourism destination or a hybrid of both, you must first have a clear vision for how you want the venue to enhance your community. The vision can be refined using a number of tools including a market opportunity assessment . A market opportunity assessment is an analysis of numerous market factors that can define a facility development project.

Determining Feasibility

Once your vision is fully refined, it must be evaluated to determine if it has the potential to be a tangible project and/or the path it must take to get there. One of the most important evaluative tools that we use at the SF Companies is the feasibility study . Feasibility studies assess a variety of market factors to determine if a project is viable. A project’s viability is rarely a yes-no question. At the SF Companies, around 30% of our studies result in a project, that, per the client’s definition, is not feasible. Close to 40% of our studies result in a “yes-if” scenario, which means that with adjustments to the original concept, the project will meet the client’s definition of success. The remaining 30% of studies meet the client’s definition of success as is.

In order to further “right-size” your facility concept, SF Companies looks at a number of factors including market size, competition, and existing amenities in the market to develop a facility program and Pro Forma ( financial forecast ). The Pro Forma gives investors insight into the project’s potential for success and includes a 5-year cash flow forecast and 20-year financial outlook, projections related to your business model, an estimate of construction and start-up costs, and land requirements, among many other items. The Pro Forma is also used by development teams to determine the programming requirements that will influence the design of the facility.

With a program and a Pro Forma in hand, we are also able to help determine the short- and long-term economic impact that the facility will have on the community. At the end of a feasibility study, we are able to help our clients understand what the facility will look like, how much it will cost, how it will operate and how much impact it will create. These are all major factors for the next step: funding.

The following chart defines three baseball facility types and provides cost ranges for each:

Securing Funding

When the plan for a facility that best meets your definition for success is in place, it’s time to seek the funding necessary to launch the project. The Pro Forma is our primary tool for demonstrating to community stakeholders the project’s ability to meet financial goals. The analysis is packaged with other documents such as the economic impact report and market evaluations to provide a clear and accurate picture of the project. This information will be instrumental in the process of garnering public support for the new facility as well as securing the bonds needed for funding. The information found in the Pro Forma can also be instrumental in drawing in partners from the private sector for the development of public-private partnerships or P3’s.

Project Development

With financing secured, the design and construction phases of the project can begin. This starts with selecting a site for the new facility as well as the creation of a design team for the project, including an architect and engineer. At the SF Companies, we’ve developed a site selection scorecard to help community leaders and stakeholders evaluate competing locations based on their ability to meet programming requirements established in the Pro Forma.

When selecting an architect via the RFP/RFQ process, it’s important to consider their experience with the proposed facility type, the quality of your interactions, and their project delivery method when evaluating firms.

We utilize a process called venue planning to ensure that sports, recreation, or programing-related components are implemented in the facility’s design. The end users of facilities that host baseball tournaments, leagues, athletic showcase events, sports clinics, and camps have needs and compliance requirements that stand apart from similar development projects. We collaborate with architects, engineers, and construction professionals to move development projects from the business plan or financial forecast to architectural plans and schematics. By doing so, we work to create a facility that meets the needs of event rights holders and baseball teams, operates efficiently, and creates an amazing guest experience.

Project Design

The SF Companies is by your side throughout the entire design process, ensuring that we create a unique, innovative facility that maximizes programming and visitation, drives economic impact, increases return on investment and provides local play opportunities. Innovative design ensures that your facility stands out from a crowded marketplace and provides teams and their families with an amazing experience both on and off the field. Creating this type of experience ensures that visitors will return for future events and create a powerful word-of-mouth advertising force.

Start-up Operational Development

While your facility is being constructed, its brand and a business development structure must be built. In start-up operational development , a staff is hired and trained, the brand is crafted, and internal processes are established, including daily operations, legal, and financial management. This is also the time when events are booked for the new facility and the grand opening is planned. The goal of this phase is to ensure that when the ribbon is cut on opening day, the facility is already running smoothly.

• Facility Management

Once the facility is opened, a myriad of processes must be fulfilled for it to reach its short and long-term goals. This includes daily operations and maintenance, business development and marketing, staff development and training, and back of house activities such as human resources and risk management. You can build a team to do this on your own or work with an outsourced facility management company, like The Sports Facilities Companies to fulfill these processes. We provide daily operations and facility management for facilities throughout the United States. Each facility is backed by a team of subject matter experts that build strategies for marketing and branding, legal, and financial management, among other items. Additionally, when you work with the SF Companies, your community’s venue can tap into the power of the SFM Network, connecting you to thousands of event rights holders and subject matter experts throughout the United States.

With experience in thousands of communities throughout the country and industry leading experts, The SF Companies can guide your through all phases of building a baseball facility. Ready to impact your community? Contact us today at 727-474-3845.

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How to Start a Batting Cage Business

A batting cage offers baseball fans an opportunity to have fun hitting baseballs thrown to them by an automated “pitcher”. Committed baseball players can use batting cages to practice their skills during the off-season.  Baseball players whose goal is to increase their batting average must train outside of practice and during the off-season. Batting cages are a fun, safe place for players to improve on those skills. Additionally, your indoor or outdoor establishment could provide entertainment for families who enjoy the sport as a family activity.

Learn how to start your own Batting Cage Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a batting cage business by following these 10 steps:

• Plan your Batting Cage Business
• Form your Batting Cage Business into a Legal Entity
• Register your Batting Cage Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Batting Cage Business
• Get the Necessary Permits & Licenses for your Batting Cage Business
• Get Batting Cage Business Insurance
• Define your Batting Cage Business Brand
• Create your Batting Cage Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your batting cage business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Batting Cage Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your batting cage business?

Business name generator, what are the costs involved in opening a batting cage business.

First, decide whether you’d like to run an indoor or outdoor facility. Once you’ve done so, it’s time to choose a location. Conduct research to ensure the area isn’t saturated, to identify consumer needs, and to determine how large your space should be.

Experienced professionals recommend using the following guidelines to determine how many cages you need for an outdoor establishment: (each with dual machines)

• If the population within a 20 mile radius is 20,000 - 40,000, a four-station batting cage.
• For 40,000 to 80,000, you’ll need five to seven batting cages.
• For 80,000 to 150,000, consider seven to eight batting cages
• Anything over 150,000, set your facility up with a nine-station batting cage.

For an indoor facility, a four or five-cage batting station should be adequate.

Once you’ve decided on a location, start stocking your space with necessary equipment and setting up the stations. Prices will vary from $43,000 to $84,000, depending upon how many stations you’ll have. Construction costs range from $64,000 to $171,000. Equipment includes:

• Pitching machines and hardware
• Conveyor/Feeder and hardware
• Control computer with warning light boxes
• Sump hole liners
• Netting system
• Bats and helmets
• Baseballs and softballs

In addition to the batting equipment, you’ll need some administrative supplies:

• Computer, accessories, internet, and phone system - $2,000
• Management software system, customized to fit your business needs - up to $3,500
• Website - up to $3,500
• Marketing materials
• Insurance - meet with your insurance professional to discuss cost and specific needs to protect your business

While start-up costs are higher, many entrepreneurs opt to invest in franchise opportunities. These often increase earning potential by offering an established name and guidance throughout the process.

What are the ongoing expenses for a batting cage business?

Ongoing expenses will vary, depending upon how many team members you employ, whether your facility is indoor or outdoor, and what additional services you offer. Entrepreneurs recommend budgeting for between $6,500 and $14,500 per month.

Who is the target market?

Your customer base will mostly consist of baseball players, both novice and veteran. The novice players are there to improve their skills as they work towards reaching their baseball goals. The veterans will visit your establishment to keep from getting rusty. Though baseball players will make up the largest portion of your customer base, your batting cage can be a fun, casual setting where families who love baseball can play ball and spend time with each other. Regardless of the type of customer, all will come to enjoy interacting with others who share their love of the sport.

How does a batting cage business make money?

A batting cage business generates revenue from each service offered. Some businesses offer only batting cages, while others offer pitching mounds and fitness training.

Batting cage rentals are often charged in 30-minute increments. $25.00 for half hour, $40.00 for an hour rental. You could also set the cages up with coins. Most machines offer 12 swings per $1 token.

How much profit can a batting cage business make?

While it’s recommended that you set aside nine to twelve months of cash to carry your business the first year, many batting cage owners have reported a profit at the end of their first year. $40,000 is the average first-year annual profit, with profits jumping to over $70,000 by the end of year three.

How can you make your business more profitable?

Implementing these strategies should help increase your facility’s annual profit:

• Offer drinks and snacks for your customers while they’re visiting your establishment. If this isn’t part of your business plan, consider renting out a portion of your space to a local restaurant or food truck. This could help with monthly overhead expenses and ensure your customers have the complete experience.
• Offer pitching and hitting clinics.
• Offer lessons, catering to each age group (including adults).
• Once you’re able to reinvest some of your capital, invest in the equipment to offer video analysis of pitching and hitting.
• Have a room dedicated to strength training and offer classes that are geared towards each specific sport.
• Host field trips.
• Offer memberships.
• Host birthday parties and lock-ins.
• Cater to additional sports and offer additional activities - some have found success with arcades, footballs, dodgeball, soccer, and whiffle ball.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your batting cage business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a batting cage business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Release of Liability

To avoid liability and potential lawsuits, batting cage businesses should have their clients sign a release of liability. Here is an example of one such form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your batting cage when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

A batting cage business is generally run out of a modified retail location. Businesses operating out of a physical location typically require a Certificate of Occupancy  (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a location :

• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a batting cage business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening,  it is recommended  to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a location :

• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your batting cage business will be in compliance and able to obtain a CO.

Music Licensing

In order to play music in a business setting, permission must be acquired from the composer or license holder. Typically, it is possible to obtain a “blanket” license allowing a businesses to play music owned by a large catalog of artists and recording studios. Such licenses can be obtained from Performance Rights Organizations, such as ASCAP or BMI.

• Learn more about music licensing requirement

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Batting Cage Business needs and how much it will cost you by reading our guide Business Insurance for Batting Cage Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a batting cage business

Surround yourself with the people who need your services the most. Get to know those in charge at surrounding schools, churches, and sports organizations. Offer reduced pricing with organizations that use your facility regularly. Additionally, many have increased exposure by sponsoring local baseball teams and placing ads in school yearbooks.

As with any modern business, social media is an effective promoter. This is a great opportunity to educate the community regarding the latest in trends, community news, and specials your establishment is running.

How to keep customers coming back

Once you’ve gotten customers in the door, it’s up to you and your staff to keep them coming back. Make sure all equipment is in working order and is sanitized before use. Your staff should be friendly and knowledgeable, offering guidance to anyone that needs it.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Entrepreneurs who are passionate about baseball and/or softball are best suited for this type of business. To build a successful business, firsthand knowledge of the sport would prove beneficial.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a batting cage business?

Some of your day-to-day duties include:

• Routine maintenance on all equipment
• Checking to ensure all equipment is clean and up to code
• Interacting with customers, ensuring they understand how to use all equipment, and helping with any questions they may have.
• Placing orders for any items that need re-stocking
• Getting involved and attending outdoor events and activities

Additionally, there will be a number of administrative tasks that will need to be tended to regularly. As profits increase, you may decide to employ an office manager to take over these responsibilities. Doing will allow you to focus on the aspects of the business you’re most passionate about.

What are some skills and experiences that will help you build a successful batting cage business?

If this is your first business venture, take a moment to analyze your knowledge regarding what it takes to successfully run a business. While your passion for baseball will contribute to your success, there is much more that goes into running a business. Consider taking a beginner’s business course at your local community college if you feel that you would benefit from a formal education of business basics.

Your role as the owner will require you to interact with potential and current customers. Thus, you must possess strong interpersonal skills and a dedication to customer service.

Many of your clients will be young, aspiring baseball players. Knowledge and a true passion for the sport would prove beneficial. They will look to you for guidance, support, and inspiration. Your ability to inspire others to meet their goals will position you as a leader in the community and help your business achieve its own long-term goals.

What is the growth potential for a batting cage business?

As part of the entertainment industry, there is significant growth potential in owning a batting cage. The key is to conduct thorough research to ensure your facility is located in an area that is in need of a sports complex. To increase your growth potential, consider offering additional activities, such as mini-golf or basketball courts, that appeal to individuals who aren’t as passionate about baseball.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a batting cage business?

Successful batting cage owners offer the following advice:

• When setting your hours of operation, consider the demographic you’re catering to.
• Keep in mind that, while important, passion will not carry your business. Make sure you understand the basics of running a business before getting started.
• The knowledge and friendliness of your staff is critical to the business’ success.

How and when to build a team

The size of your team largely depends upon your knowledge and how much time you would like to spend at the facility. Many batting cage owners have found success hiring high school baseball players. While they may not know everything about the sport, younger customers often relate to them better than older employees. Regardless of who you employ, make sure they understand the intricacies of the sport and aren’t afraid to seek out answers to the questions they don’t know. If you plan to offer classes, be sure you hire an individual qualified to instruct customers of all ages.

Useful Links

Industry opportunities.

• Batting Cage Franchise Opportunity
• Online Service for Buying a Batting Cage Franchise
• Explore more Entertaintment based Business Ideas

Real World Examples

• Precision Baseball L.L.C.
• Learn about more Family Fun Business Ideas!

Further Reading

• How to Open a Batting Cage
• Starting a Batting Cage FAQ

Have a Question? Leave a Comment!

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A blog for baseball & softball coaches and players as well as indoor sports facility owners and managers

Indoor Facility Design – More Than Just Your Batting Cages

How to maximize space when designing an indoor sports facility.

When planning an indoor sports facility – especially a baseball and softball facility – the biggest concern and most time spent during planning often goes to the batting cages and indoor fields that players will be working on. While this is one of the vital parts of running a successful facility, often times it leads to other areas of the facility being forgotten or overlooked.

At On Deck Sports, our team of indoor facility design experts make sure your whole building gets the attention it needs while ensuring you will have a safe, efficient space to run your business.

Some of the important areas of facilities that are often overlooked include entrances, offices, pro shops, concession stands, weight rooms, walkways and other rooms. All these areas can factor in when maximizing the space in your facility, and we know how to help you plan for them.

“Many of the facilities we see are not built with some of these areas planned out,” Gordon said when asked about planning for these other areas. “They’re there for the training – using every available inch of area for that. We want to make sure the people working in the building have somewhere to go that is away from the cages. Whether it is for a pro shop, a room to break down film in a quiet space or somewhere to keep important files or a storage area to keep their equipment safe – we want to make sure they get that space if they have the room for it.”

One recent example is a baseball facility that we have been working on that was over 48,000 square feet. It had three separate batting cage areas and a full field for the coaches and athletes to work on. They also knew they needed a wide variety of other areas to run a successful facility.

Gordon worked with this facility to properly lay out a plan to maximize the space while still leaving enough room for the training areas. In the picture below, the red box area is a 36-foot wide area that Gordon and the facility owners carved out for a pro shop. This area would have been left as empty space by many new facility owners, but became a new revenue stream within the facility area after careful consultation. This pro shop works well with the existing area that has bathrooms, a storage closet and concession stand that is the same width and immediately next to the pro shop area (circled).

In an adjacent area, there were existing offices (pointed out by red arrows). By placing the pro shop in the same hallway as the check in area, the facility can direct players, parents and coaches past the pro shop as they make their way to the batting cages and field.

In another area of the facility, Gordon made sure to plan for walkways between two of the batting cage areas that would safely allow people to walk past the cages. The red line in the upper portion of the image (below) represents an existing wall that houses the weight room. As has been discussed in other blog posts, many facilities place cages too close to the existing walls and can cause damage. Gordon and the facility owners made sure to leave close to 12 feet of clearance between the edge of the last cage and that existing wall – allowing for coaches and athletes to safely wait outside the cage and keep the cage from hitting the existing wall.

Gordon also worked to ensure the safety through the middle walkway, an area that goes between the ends of both batting cage areas. Gordon and the facility owners accounted for the nets movement when they are hit on either side, leaving more than 13 feet for people to safely walk through the area and to the full field. This is an area that could have easily been crowded with batting cages on either side, but we made sure to use our experience in other facilities to create a safe walkway.

“We’re in the business of making sure these owners get the most out of their facility,” Gordon said. “We are going to maximize the training areas and batting cages – but we are also going to make sure that there is a common area that allows for a safe, beneficial space for everyone that isn’t in the cages.”

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Batting facility feature: luna baseball & softball academy, new jersey, facility feature: eastpoint christian church, maine, the top artificial turf options for your facility, rick krider-park supt-churubusco in.

What is the fee for designing an inside baseball-softball pitching-hitting facility. We are in the early stages and from measuring I am going to say 140×65 is the most space we could get for a building. Probably retracting cages, small weight lifting area, carpet, restrooms, small kitchenet etc.

OnDeck_Sports

Hi Rick, The price of outfitting a facility can vary greatly depending on all the different options. I will forward your message along to one of our indoor facility experts, they will be able to give you a more exact answer. You can also fill out the form at the bottom of this page: http://www.ondecksports.com/indoor-facility-design , and someone will be in contact with you as soon as possible. Please feel free to ask any questions. We look forward to working with you.

Matt Tobias

I am looking into putting an indoor batting cage facility in a building I’m planning and wanted to know what size I should consider, currently I have about 2000-2500 sq ft I’m considering. Would that be possible with a 2-3 cage facility?

Thank you for reaching out, we would love to help! There are many considerations to think about when trying to plan a facility space, including ceiling height and building layout. We have many experiences sales representatives that can further help you maximize your facility. Please contact us at 800-365-6171 or e-mail us at [email protected] . We look forward to speaking with you.

Ken Babcock

Looking for some assistance with a layout design of a 10,000 sq ft approx indoor space for an indoor baseball training facility. I can send the schematic drawing of the space.

We have a great team of sales representatives that can assist you. I recommend filling out a facility contact form at the bottom of this page https://www.ondecksports.com/indoor-facility-design . You can also call us at 800-365-6171 or e-mail us at [email protected] . We look forward to hearing from you.

Heather Kirby

Trying to find a price of transforming an old college gym into a permanent workout and practice facility for the baseball, softball and college teams we have here.

We have a great team of sales representatives that would be able to discuss your pricing options with you. I recommend filling out a Facility Request form on the bottom of this page https://www.ondecksports.com/indoor-facility-design . You can also call us by phone at 800-365-6171 or e-mail us at [email protected] . We look forward to hearing from you!

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Your Sports Facility’s Business Plan: The Mission

This is the first in a series of posts on creating a business plan for a sports facility. In upcoming weeks, we’ll discuss how to add details on marketing , operations , finances and an exit strategy to your sports facility’s business plan.

Thinking of opening a sports facility? You need to start by making a business plan.

It doesn’t matter if you aren’t looking for investors. You need to make sure you have a business idea that is going to WORK and not just suck away months of your life in a frustrating failure.

A business plan won’t guarantee success — nothing can — but it will force you think seriously about what you’re about to do and clarify what you’re trying to accomplish.

Unfortunately, many talented former athletes and coaches assume (on some level) that their passion for their sport and their reputation in the community will be enough to sustain a business. A long list of loyal clients is definitely a great start, but there’s much more to running a business — which is why so many sports facilities close down.

Making a plan, using the steps we’ll go through in this guide, will get you in the right mindset.

Don’t be intimidated. I’m not going to make you plot out a line graph with projections for 12 scenarios including inflation. We’re just going to make sure that you understand what it takes to get your business making enough money to be profitable.

Steps to Create A Business Plan

Let’s get started.

The first step in creating your business plan is to identify the basics:

• the business’ overall mission
• the services your business will provide to fulfill that mission
• your business’ ideal customers (or the “target market” for your services)
• your plan to compete with similar products/services
• your plan to make money

1. Mission/Objective

Can you describe your business’ objective in a few sentences? Clarifying your main mission will be key to marketing your facility, as well as leading your company and keeping your staff focused. For example:

The mission of DNA Sports Center is to “Develop a New Athlete” by focusing on teaching kids how to move before sports-specific training.

2. Products/Services

Describe the products/services you’ll offer, and explain why your audience needs these products/services. For example:

DNA Sports Center will offer speed, strength, and agility training that focuses on building self-confidence for all athletes. Other services will include sports-specific training, batting cages, and use of the facility for parties and events.

3. Customers/Target Market

Add a few details about your typical customer. Briefly describe their age ranges, where they live, their income levels, their interests, and their skill levels. For example:

DNA Sports Center’s services will benefit kids age 6 through high school, although programs for adults and younger children will also be available. Our services will appeal to those athletes who are striving to improve their skills. DNA Sports Center is located in the suburb of Milford and is in close proximity to many sports-oriented school districts and plenty of families.

4. Competition

Explain why the need for your services is not being addressed by current facilities or services that are already accessible to your audience. What will make your facility better or different? For example:

DNA Sports Center is home to the area’s only Parisi Speed School, which offers a proven successful curriculum for improving speed, agility and strength.

5. Revenue Plan

This is the big one: How specifically will your business make money? Don’t stress about the actual prices here. We’ll get there in the next steps. For example:

DNA Sports Center’s main source of revenue will be monthly payments for unlimited access to speed, strength and agility training. This income will be supplemented by revenue from facility rentals, sports-specific training, and commissions from private lessons taught by instructors at the facility.

Next Step: Create a Marketing Plan

Want to watch a video discussing your business plan? View here

Need more info? Contact me directly with your sports facility questions .

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Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

Free Business Plan Template

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• Fill in the blanks – Outline
• Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your sports complex business, its location, when it was founded, etc.

Market opportunity:

Product & services:.

• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, youth, athletes, and fitness enthusiasts can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.

Regulatory environment:

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the sports complex services your business will offer. This list may include services like,

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)

Mention the facilities:

Mention your schedule list:.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced equipment, more space, or amazing training courses can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Essential Elements of a Business Plan

Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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• Creating a Sports Center Business Plan

In Pinnacle's experience, an objective third-party market study with financial models, in addition to a high-quality presentation are necessary for securing budget approvals, investors, and funding in today's new economy for an indoor sports facility or outdoor sports facility.

The sports center business plan as prepared by Pinnacle is a narrative document containing recommendations and rationale regarding product mix, location, outdoor sports or sports complex design, staffing, and controllable expense items. Pinnacle's business plans are meant primarily for assistance in attaining funding, and not meant to put forth a "check list" of operational and marketing elements to use in running the eventual organizational entity.

Pinnacle's services can include; accompanying clients to investor and financial institution meetings, as well as other organizational, board, and civic meetings in order to help verify the backup documents (market feasibility study, financial model, etc.) and provide the perspective of an industry leader in the field of recreational sport facilities and indoor sports facilities. Many clients have stated that they would not have received funding if not for Pinnacle's involvement in preparing the market study and financial documents and extensive industry experience.

When creating a sports center business plan, we take into account a variety of factors like sports complex design and the results of the market feasibility study for your outdoor sports complex or indoor sports facilities to set you up for success. This ensures that you can confidently secure the funding required for your indoor sports facility.

WE OFFER THE FOLLOWING SERVICES TO ENSURE SUCCESS FOR YOUR INDOOR SPORTS FACILITY:

MARKET FEASBILITY STUDY • ATHLETIC COMPLEX DEVELOPMENT • INDOOR SPORTS COMPLEX DESIGN PLAN • SPORTS FACILTY DESIGN • SPORTS COMPLEX DESIGN • OUTDOOR SPORTS FACILITY • SPORTS CENTER BUSINESS PLAN • FITNESS CENTER CONSTRUCTION • SPORTS FACILITY CONSTRUCTION • RECREATION CENTER PROJECT MANAGEMENT • EXPERT CONSULTING • SPORTS CONSTRUCTION MANAGEMENT

Other Services

• Market Feasibility Studies
• Financial Models
• Project Development Assistance & Sports Construction Management
• Design & Construction Review Service
• Sponsorship Development & Procurement
• Revenue & Operational Assistance for Existing Outdoor Sports or Indoor Sports Facilities
• Strategic Programming and Facility Revenue Development
• Indoor Sports Center Special Event Planning
• Needs Assessment
• Sports Tourism/Economic Impact
• Public Private Structure

Contact us today for more information on how you can work with the nation's leading sports facility consultants.

Batting Cage Business Plan Template

Written by Dave Lavinsky

Batting Cage Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their batting cage businesses.

If you’re unfamiliar with creating a batting cage business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a batting cage business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Batting Cage Business Plan?

A business plan provides a snapshot of your batting cage business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Batting Cage Business

If you’re looking to start a batting cage business or grow your existing batting cage company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your batting cage business to improve your chances of success. Your batting cage business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Batting Cage Businesses

With regards to funding, the main sources of funding for a batting cage business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for batting cage companies.

Finish Your Business Plan Today!

How to write a business plan for a batting cage business.

If you want to start a batting cage business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your batting cage business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of batting cage business you are running and the status. For example, are you a startup, do you have a batting cage business that you would like to grow, or are you operating a chain of batting cage businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the batting cage industry.
• Discuss the type of batting cage business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of batting cage business you are operating.

For example, you might specialize in one of the following types of batting cage businesses:

• General batting cage: This type of business provides batting cages where anyone can practice batting, from novice to professional ball players.
• Indoor batting cage: This type of business provides indoor batting cages, which are anchored to the wall and suspended by steel cables.
• Outdoor batting cage: This type of business provides outdoor batting cages, which are usually set up on steel poles.
• Batting coaching: This type of business provides coaching services in addition to batting cages.
• Family entertainment: This type of business provides kid-friendly batting cages and may also provide other games, food, and activities for parents and children to enjoy together.

In addition to explaining the type of batting cage business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of batting cages in operation, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the batting cage industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the batting cage industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your batting cage business plan:

• How big is the batting cage industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your batting cage business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your batting cage business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of batting cage business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other batting cage businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes baseball fields, other types of sports or recreation activity providers, and at-home batting cage retailers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of batting cage business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

    Finish Your Business Plan Today!

Marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a batting cage business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of batting cage company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide indoor batting cages, outdoor batting cages, snacks and drinks, and/or batting lessons?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your batting cage company. Document where your company is situated and mention how the site will impact your success. For example, is your batting cage business located in a busy retail district, a business district, a standalone facility, or inside a larger sports center? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your batting cage marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your batting cage business, including answering calls, scheduling maintenance for the batting cages, collecting payments from customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth  batting session, or when you hope to reach $X in revenue. It could also be when you expect to expand your batting cage business to a new city.  

Management Team

To demonstrate your batting cage business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing batting cage businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a batting cage business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you charge a $20 rental fee per 30 minute session, or will your cages run on tokens? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your batting cage business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a batting cage business:

• Cost of the batting cages
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your facility location lease or photos of your batting cages.  

Writing a business plan for your batting cage business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the batting cage industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful batting cage business.  

Batting Cage Business Plan FAQs

What is the easiest way to complete my batting cage business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your batting cage business plan.

How Do You Start a Batting Cage Business?

Starting a batting cage business is easy with these 14 steps:

• Choose the Name for Your Batting Cage Business
• Create Your Batting Cage Business Plan
• Choose the Legal Structure for Your Batting Cage Business
• Secure Startup Funding for Your Batting Cage Business (If Needed)
• Secure a Location for Your Business
• Register Your Batting Cage Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Batting Cage Business
• Buy or Lease the Right Batting Cage Business Equipment
• Develop Your Batting Cage Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Batting Cage Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Batting Cage business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.

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Multi Sport Complex Business Plan

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The Supreme Courts

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Supreme Courts will be a full-service multisport complex situated along Boulder Highway in Henderson, Nevada. There are currently no other sports facilities like this one anywhere in the Las Vegas Valley. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The Supreme Courts mission, goals, and objectives.

The keys to success for The Supreme Courts are our ability to market effectively, creating an unmatched “cool” atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs and leagues.

The sports and fitness club industry is a booming business that produced over $10.6 billion last year and is projected to continue its current trend according to **. The Supreme Courts is conservatively projecting a strong net profit in its first year of operation with this number increasing significantly by the end of year three.

** Confidential or proprietary information deleted.

1.1 Objectives

The main objectives for The Supreme Courts are as follows:

• Sell 800 memberships in year one, 1,200 by the end of year two, and 1,600 by the end of year three.
• Organize and develop various sports leagues and market them effectively so as to fill them to capacity (i.e. seven leagues running twice a year with 8 – 12 teams per league).
• Show at least a 5% return to investors in the first year of operation.

1.2 Mission

The Supreme Courts is a multisport and fitness complex designed to be used by the residents of Henderson and the surrounding areas. It is our mission to provide the best programs, staff, and equipment, to fully meet the various sports and fitness needs of our members, while generating a profit for the owners and investors. Besides providing an excellent value to our customers, The Supreme Courts is determined to create an unmatched sporting atmosphere that will add to the enjoyment of every member and employee of the facility. Dedicated to the community, The Supreme Courts strives to support and sponsor community events, as well as host them whenever possible. Our hope is that through the use of our facility, members’ enjoyment and appreciation for sports, fitness, and for life will be enhanced.

1.3 Keys to Success

The Keys to Success for The Supreme Courts are as follows:

• Marketing : We must make The Supreme Courts a common name in the Las Vegas Valley and creatively market our services to each of our market segments.
• Atmosphere of facility : By creating an unmatched “cool” atmosphere in The Supreme Courts through the use of first class equipment, floors, colors, and big screen TVs, people will want to frequent our facility often and our ability to retain members will be enhanced.
• Knowledgeable/qualified staff and management : By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that The Supreme Courts can meet all of their sport and fitness needs.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Supreme Courts is a new multisport complex that will provide both members and casual users an opportunity to participate in a variety of sports and leisure programs and activities.

2.1 Company Ownership

The Supreme Courts will be a Limited Partnership C corporation that will be privately owned. Brian Ehlert and Rich Bohne will own 26% of the company each, while 12 other limited partners will each own 4%.

2.2 Start-up Summary

Our start-up requirements come to $2,500,000. Included in these costs is the land, building, all development costs, equipment, and start-up capital. The assumptions are shown in the following table and chart.

The Supreme Courts will be a multisport complex that provides its users with various services. A first class fitness and lifestyle center, three full-size basketball courts that can also accommodate many other sports, a food and beverage/lounge area, a massage therapy clinic and other amenities such as offices, a conference room, a childcare center, and full-service locker rooms will all be available in the facility. Along with these amenities, The Supreme Courts will provide its users with qualified and knowledgeable people to make sure all of their sport and fitness needs are met.

3.1 Weights and Fitness

The Supreme Courts will house a large fitness and lifestyle center that will match or exceed any other in the city. This fitness and lifestyle center will include top-of-the-line equipment in free weights, machine weights, and aerobic machines. The majority of the lifestyle center will be located on the upper level of the complex that will surround the three basketball courts. This will allow the users the option of watching the activities going on down below, or to watch one of the many TVs that will be set up for their enjoyment.

This aspect of the facility will be run by a certified strength and conditioning specialist (CSCS) who will hire and train his/her staff to meet the demands of the members. This person will report to and work directly with the general partners of The Supreme Courts and his/her duties will include, but will not be limited to, general supervision, personalized training for members, program development for camps and clinics, and aiding in the marketing and promotional aspects of the facility.

Three full-size basketball courts and six volleyball courts will highlight the main floor of The Supreme Courts. Along with these two sports, the floors will be able to accommodate badminton, indoor soccer, indoor field hockey, touch football, gymnastics, dance, aerobics, and more. These hardwood courts will be manufactured and installed by the industry leader, Robbins Sport Surfaces, and will be the premier sports floors in all of Henderson. With the added attraction of world class portable basketball systems from Schelde North America or BPI, The Supreme Courts will quickly become known as the place to be for leagues, camps, or pick-up games.

With his education and vast experience in this area, the scheduling of events and activities on these floors will be done by Rich Bohne, one of the general partners of The Supreme Courts. The development of sports leagues, camps, and clinics, along with other various day-to-day operations of the facility will also be Rich’s responsibility.

3.3 Food Services

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A qualified, experienced person will be hired to run this aspect of the facility. He/she will have the responsibility to meet necessary standards and to report to, and work directly with the general partners of The Supreme Courts to make sure the needs of the users in this area are met. If additional staff are required, this person will hire and train those people in accordance with The Supreme Courts policies.

3.4 Massage Therapy

An area for a massage therapy clinic will be located on the main floor of the facility. This service will be available to both the general public and users of the facility at a cost reflective of the industry standard. This amenity will be an added bonus to the users of The Supreme Courts as it will be conveniently located right inside the complex.

At this time, The Supreme Courts is deciding on whether to hire their own massage therapists or to lease out the space to an already established massage therapy practice.

Other features and services The Supreme Courts will have include:

• Full-service locker rooms for both men and women that will accommodate up to 120 lockers. Large shower areas, benches, sinks, and bathroom facilities will all be included as well.
• A large childcare area that will allow users to access the facility at their convenience. The childcare will be on the first level of the complex and have a large play area that will be continuously monitored by our childcare staff. The staff will be responsible for the care and well-being of the children they are watching, along with providing a fun and interesting environment for the children. This service will be offered to the facility users for a very minimal fee.
• An administrative area housing various offices and a conference room will be located on the main floor of the facility.
• A pro shop will be strategically placed in The Supreme Courts to attract impulsive buyers. Users will pass through the pro shop upon entering and exiting the facility. The pro shop will sell sports shoes, and apparel and eventually our own line of products that will be available exclusively at The Supreme Courts. Brian Ehlert, one of the general partners, will be in charge of inventory for the pro shop, and general staff will be involved in the daily sales and service.

Market Analysis Summary how to do a market analysis for your business plan.">

The Supreme Courts will be the only multisport complex of its kind in all of the Las Vegas Valley. Some aspects of the facility will cater mainly to the City of Henderson residents. Other aspects however, will appeal to everyone in the valley.

Because of the diversity in the activities and programs available in The Supreme Courts, our market segments vary from dedicated workout junkies to people who just want a few hours of fun and recreation.

From 1990 to 1999, memberships at health clubs rose from 20.7 million to 30.6 million according to the latest statistics from **. This trend is projected to continue. Not only that, but frequent users of fitness clubs soared by 84% during the same period. From recent surveys of over 360 fitness clubs (conducted by **), the eight most profitable programs for fitness centers were identified. The Supreme Courts offers six of these eight, including the top three. Due to the market for fitness clubs in Henderson, The Supreme Courts has a very bright future.

The average number of members for multipurpose clubs registered with ** (The Supreme Courts will be a ** member) in 1999 was over 2,104. The total number of ** clubs in 1999 was 3,185, many of which were fitness only clubs which average just over 1,200 members.

4.1 Market Segmentation

• Weekend Warriors : an important market segment for The Supreme Courts will be the weekend warriors. These people don’t like to be locked into long-term commitments but like the freedom to come and go when the opportunity presents itself. These people will be a target market for special promotions and periodic activities.
• Hardcore Fitness Buffs : another market segment for our facility will be those who view themselves as dedicated fitness gurus. These people are very particular about the type of workout equipment they use, and usually enjoy the opportunity to be “looked at” by other users of the facility. As long as the right equipment is available, these people are willing to lock into long-term commitments with a facility.
• Gym Rats : a third market segment for The Supreme Courts will be those people who love to be in a gym. Usually associated with basketball, gym rats seek to find places to play, practice, or just hang out, usually at a very reasonable price. The better the atmosphere, and the more people to watch them, the more gym rats are attracted to a facility. This is a very large market for The Supreme Courts.
• Families : this is a smaller, but important market segment for our facility. We have “something for everyone” and that will attract families that want to become members of the facility as well as families who simply want a few hours of fun every now and again. These people will also be the main target for summer camps and activities that allow for fun and education for the children while the parents enjoy some relatively cheap babysitting.
• Business Travelers : another small market segment, travelers to the City of Henderson will be attracted to use this facility for various purposes without the pressure or hassle of a required membership. The simple daily walk-in fee will make The Supreme Courts a very attractive place to workout for these people.
• Tourists : another small market segment for The Supreme Courts will be the tourists who are attracted to the facility because of its size and appearance. Fabric structures often become tourist attractions because of their different and interesting appearance.

4.2 Target Market Segment Strategy

Due to the size and convenient location of our facility, many people will be attracted to The Supreme Courts to see what we have to offer. However, we will not be content to just wait for customers to come to us. Instead, we will focus our marketing strategies on those market segments who match our offerings. The great thing about marketing The Supreme Courts, is that each market segment relates, in certain ways, to all the others.

Our main objective with our early marketing strategy will be to get people into our facility. Once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and participate in the many activities and programs that will be available to them.

• Offering tours to junior and senior high schools during the building and early completion stages of the facility.
• Having a large promotional event to open the facility that will be free to everyone.
• Mailing out free day passes to all of the surrounding area.

Following the opening of The Supreme Courts, print and radio media will be used to promote both the facility and the programs that are being offered to attract new people from all over the Las Vegas Valley.

As a ** member, many resources are also available for marketing and promotional ideas that have been effective for other facilities.

4.3 Service Business Analysis

The sport and fitness business is a booming industry, with total revenues for 1999 over $10.6 billion. Because of this, fitness clubs are popping up all over the place, including airports and grocery stores! The size and scope of these clubs vary from small, individually owned workout facilities, to very elaborate, publicly owned franchises. According to statistics from **, as of July, 2000 there were 15,910 clubs in the USA with over 30 million total club members. That is an average of over 1,800 members per club. Multisport clubs, like The Supreme Courts, averaged over 2,800 members per club. One of The Supreme Courts challenges is to establish itself as a legitimate sport and fitness club that is appealing to each of its market segments, and position itself as a great deal for members and casual walk-ins alike.

4.3.1 Competition and Buying Patterns

The competition for The Supreme Courts in Henderson include two ** clubs, **, **, and **. At all of these clubs, various types of memberships are available. Some require long-term commitments while other have a minimum commitment of at least one full month.

Potential fitness club members will usually compare clubs and find the one that fits their specific needs, or has the amenities that he/she wants. Value is usually very important to these potential members as most people want to get the best value for their dollar.

Strategy and Implementation Summary

The Supreme Courts has a very large potential market. Because of the small number of recreation and fitness facilities in the City of Henderson, we feel we will become the number one sports and fitness complex quickly. This will be accomplished by actively and continuously promoting The Supreme Courts through radio and media advertisements as well as through hosting and supporting various community events.

5.1 Competitive Edge

The Supreme Courts’ competitive edge is two fold. First, The Supreme Courts is the only multisport complex that offers three full-size basketball courts that are available for the members and the community to use and/or rent. On top of this, the scope and variation of the programs that will be run from this facility are unmatched by any other club in the area. The second part of our competitive edge is the location, size, and appearance of the facility that will attract many people into the complex.

By maintaining our focus in our strategy, marketing, program development, and fulfillment, The Supreme Courts will be known as the top sports and fitness club in Henderson. We should be aware, however, that our competitive edge may be diluted if we become complacent in our program development and implementation. It will be important for The Supreme Courts to keep up with the current trends in both sport and fitness programs.

5.2 Sales Strategy

Sales in the sport and fitness club business are based on the services and amenities provided by the facility. The “something for everyone” slogan fits perfectly with The Supreme Courts. All of the users of our facility must feel like they are getting the best possible value for their money. If there is a better value, for equal services, The Supreme Courts will match or beat that value for our customers.

Each person desiring a membership at The Supreme Courts will be able to sit down with a representative and be notified of all of their membership options. During this brief discussion, the person will be also be informed of all of the services, programs, and amenities The Supreme Courts has to offer. It will be important to establish a relationship of trust with our members as membership retainment is an important aspect in our business.

5.2.1 Sales Forecast

The following table and chart give a run-down on forecasted sales for each of our sources of revenue.

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The initial management team for The Supreme Courts depends mainly on the general partners. Rich Bohne and Brian Ehlert will stay within their expertise in running the day-to-day operations of the facility such as scheduling, marketing, and promotions, along with running and developing various leagues and programs for the community. Back-up for the general partners will include staff members who will compensate for the founders lack of experience in each area. For example, qualified personnel will be hired for the food and beverage, massage therapy, and fitness areas. General help staff will be hired on a need basis as the users of the facility increase. There will also be a janitor hired for basic cleanliness and maintenance of the complex.

6.1 Personnel Plan

See the following table for a more detailed list of The Supreme Courts personnel.

Financial Plan investor-ready personnel plan .">

We are assuming start-up capital of $336,500 and a long-term (20 year) bank loan of $1,250,000. The remainder of the necessary financing will come through investors.

7.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix. From the beginning, we recognize that collection days are critical, but not a factor we can influence easily. At least we are planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.
• We assume the rate of growth for the number of sport and fitness club memberships will continue.

7.2 Break-even Analysis

The following table and chart summarize our break-even analysis.

7.3 Projected Profit and Loss

Our projected profit and loss is shown on the following table. We show a conservative estimate of net profits/sales, with that increasing each year. According to the research done through ** and **, these projections are very conservative and should be easily attained.

The detailed monthly projections are included in the appendix.

7.4 Projected Cash Flow

The following cash flow projections show our annual amounts only. For more detailed monthly projections please see the appendix.

Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

7.5 Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7991, Sports Programs – Indoor Courts, are shown for comparison.

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Basketball Facility Business Plan Template

Written by Dave Lavinsky

Basketball Facility Business Plan

You’ve come to the right place to create your Basketball Facility business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their own basketball facilities.

Below is a template to help you create each section of your Basketball Facility business plan.

Executive Summary

Business overview.

Vertical Arc, a startup indoor basketball sports facility, is located in Grand Forks, North Dakota. The business was founded by Mark Andrews and Peter Knowles, former basketball players for the Dakota Wizards, a National Basketball Association Development Team, housed in Bismarck, North Dakota until 2012. Both Mark and Peter were considered leaders of their team and helped players on their team progress to the next level through training and advice on the part of Mark and Peter. Now that both leaders have moved into positions in the sports memorabilia industry, they believe it is the right time to take their leadership skills and basketball abilities onto the court by opening Vertical Arc, a basketball training facility for amateurs and pro players. Members of the public are also welcome, as are youth and children.

Vertical Arc will provide a comprehensive array of services for those who enjoy playing basketball any time, day or night. In addition to eight courts for on-going play, Vertical Arc hosts a workout room, with free weights and strength-training machines, men’s and women’s showers, steam rooms and an indoor lap pool.

Product Offering

The following are the services that Vertical Arc will provide:

• 8-court basketball facilities; 2 equipped with bleachers
• Tournament play twice a year; try-outs required
• Open basketball play schedules
• 24 hour court reservation system
• Children’s “Snow Days” with activities and games
• Children’s basketball camps (seasonal)
• Men’s workout room; Women’s workout room
• Free weights and strength-training machines
• Men’s shower room; Women’s shower room
• Men’s steam room; Women’s steam room
• Indoor lap pool
• Juice station

Customer Focus

Vertical Arc will target all individuals from ages 5 up in the Grand Forks, North Dakota and surrounding communities. They will target families to invest in “yearly family memberships.” They will target party planners and event coordinators to rent the facilities as an event venue. They will target community associations and groups to rent the facilities as an event venue. They will target area schools to rent the facilities. They will target children, ages 9-14 to invest in “junior championship league” basketball play. They will target parents to enroll their children in basketball fall, winter, spring and summer camps.

Management Team

Vertical Arc will be owned and operated by Mark Andrews and Peter Knowles. They are recruiting one of the basketball team members, Andre Rochelle, to be the senior basketball coach and general manager of the courts.

Mark Andrews and Peter Knowles are former basketball players for the Dakota Wizards, a National Basketball Association Development Team, housed in Bismarck, North Dakota until 2012. Both Mark and Peter were considered leaders of their team and helped players on their team progress to the next level through training and advice.

Both leaders have moved into positions in marketing within the sports memorabilia industry and believe it is the right time to take their leadership skills and basketball abilities onto the court by opening Vertical Arc, a basketball training facility for amateurs and pro players. Members of the public are welcome, as are youth and children.

Andre Rochelle, a former member of the Dakota Wizards with Mark and Peter, is currently the basketball coach at North Dakota State College, where he is an instructor in basketball and leads the men’s team in league play. He will assume the role of Senior Basketball Coach and General Manager of the courts.

Success Factors

Vertical Arc will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Vertical Arc
• Comprehensive array of services; including basketball facilities, workout, shower and steam rooms, children’s and youth programs, discounts for family packages and other amenities.
• Vertical Arc offers the best pricing in town for basketball facility memberships. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Vertical Arc is seeking $200,000 in debt financing to launch the offices of Vertical Arc. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs at launch. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the financial projections for Vertical Arc.

Company Overview

Who is vertical arc.

Vertical Arc is a newly established full-service basketball training facility in Grand Forks, North Dakota. Vertical Arc will be the most reliable, cost-effective, and efficient choice for families, individuals and gatherings in Grand Forks and the surrounding communities. Vertical Arc will provide a comprehensive menu of basketball, workout, steam, and swimming services for any family or individual to utilize. Their full-service approach includes a comprehensive program for children ages 5 and up.

  Vertical Arc will be able to encourage good health for individuals, build strength and agility for children, provide a gathering place during inclement weather, and encourage families and gatherings to enjoy the facilities together. The team of professionals are highly qualified and experienced in the game of basketball, coaching of basketball and training in preparation for sports, including basketball. The staff is also proficient in swimming, leading workouts and other physical training and teaching. Vertical Arc removes all headaches and issues of unpredictable weather, summer boredom hours, unsafe play environments, and unsupervised use of workout equipment. Vertical Arc ensures exceptional solutions to all these issues are met expeditiously while delivering the best customer service to their guest members.

Since incorporation, Vertical Arc has achieved the following milestones:

• Registered Vertical Arc, LLC to transact business in the state of North Dakota.
• Has a contract in place at one of the office buildings, where Vertical Arc will set up its office and staff lounge in a 10,000 square foot space.
• Reached out to numerous contacts to include Vertical Arc as a family membership.
• Began recruiting a staff of 6 coaches/instructors and office personnel to work at Vertical Arc.

Vertical Arc Services

The following services will be provided by Vertical Arc:

Industry Analysis

The indoor sports facility industry is expected to grow over the next five years to over $117,640 million in 2029. The growth will be driven by an increase in the number of individuals who want to maintain good physical condition. The growth will be driven by an increase in children and teens who want to stay active instead of sitting indoors. The growth will be driven by families who want to exercise and play games together, or in tournaments against other families as a form of entertainment. The growth will be driven by individuals who want to increase strength and cardio fitness. The growth will be driven by individuals who want to play basketball without an assigned team or any ongoing commitments. Costs will likely be reduced as an increasing number of indoor sports facilities are built and maintained within communities of individuals and families.

Customer Analysis

Demographic profile of target market.

Vertical Arc will target individuals and families in the greater Grand Forks, North Dakota, who are seeking a place to play basketball, workout, swim or enjoy other leisure activities. They will target basketball players seeking league and tournament play. They will also target party planners and event coordinators. They will target families who want a discount membership package. They will target parents who choose to have their children in active play during inclement weather months of the year.

Customer Segmentation

Vertical Arc will primarily target the following customer profiles:

• Individuals
• Basketball players (trained and untrained)
• Basketball players seeking league and tournament play
• Party planners and event coordinators
• Community groups and associations
• Schools, including area colleges and high schools

Competitive Analysis

Direct and indirect competitors.

Vertical Arc will face competition from other companies with similar business profiles. A description of each competitor company is below.

Allendale Township Sports Club

The Allendale Township Sports Club is a large facility sporting 4 basketball courts, 6 racquetball courts, 4 squash courts, 4 tennis courts, an Olympic-sized swimming pool, a children’s pool, workout rooms, steam and sauna rooms, a dining hall that seats 200 guests, an indoor game area (video arcade games, pool tables, foosball tables), and a specially-equipped Peloton room.

Owned by Chess and MaryAnn Murray, the Allendale Township Sports Facility is a private membership sports club that is a direct competitor to Vertical Arc. The general public may not use the facilities unless accompanied by a club member and there are no “open play” dates for the general public in any area. Membership dues are $150,000 to join, with yearly dues of $25,000, plus required usage of the dining hall and other monthly usage charges.

Grand Forks YMCA Sports Facility

The Grand Forks YMCA Sports Facility is a community-directed, all-inclusive sports center. The facility includes a Fitness Center, Extra-large Swimming Pool, Gymnasium, offering Group Exercise Classes and a Childcare Center to engage children while parents use the facility. There are also community rooms, where speakers can present topics of interest and family-style movies can be presented.

The concept behind the YMCA non-profit organization is one of strengthening family and community ties. This facility holds several meetings monthly to encourage that concept and is led by 3 volunteers who oversee the programs. One executive director, Todd Beaman, is responsible for garnering additional users of the YMCA and adding families to the roster, along with fostering a strong sense of community.

Grand Forks West Sports Courts

The Grand Forks West Sports Courts cater to individuals and families who want to exercise and play active games indoors. The facilities include 4 basketball courts with bleachers, an indoor soccer court, 4 tennis courts, 4 racquetball courts and an indoor swimming pool for adults and children. Situated on the southwest side of Grand Forks, this facility is a direct competitor of Vertical Arc and is open to the public. There are open basketball play hours during the day and limited basketball games through league and tournament play available in the weekday evenings. On the weekends, there are no scheduled games throughout the facility; participants may join any game at any time. Children play in designated courts and swimming areas; otherwise, there are rooms with video games, pool tables, foosball tables and indoor bowling lanes for youth and children to use.

University of North Dakota

The University of North Dakota has an extensive basketball team and regularly offers the indoor courts for public play when the team is not training or practicing. The court players are allowed to use the basketballs and other equipment during play and an attendant is always present to help with any request. Open basketball play hours extend from 7 am to 10 pm on “off training” days. While a direct competitor in some regard, this facility does not include any further amenities other than the basketball courts and, as such, may be defined as an indirect competitor, as well. There are no bleachers for observers, no other rooms, such as workout, showers, steam rooms available. The basketball coaches will sometimes offer to train open-play visitors, which results in excellent training on a casual basis. Children are not accommodated in the facility, nor are teens under the age of 18.

Competitive Advantage

Vertical Arc will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Vertical Arc will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive menu of basketball, swimming, active game play activities and enjoyable amenities, including the juice station.
• Vertical Arc offers a family membership package that is discounted throughout the year. Vertical Arc offers “Children Snow Days,” along with basketball camps, trainings, active game areas, and other child-specific activities.
• Vertical Arc offers a unique juice station, serving only all-natural fruit juices and smoothies.
• Vertical Arc offers unbeatable pricing for the value received in group or family memberships.

Promotions Strategy

The promotions strategy for Vertical Arc is as follows:

Word of Mouth/Referrals

Mark Andrews and Peter Knowles have built up an extensive list of contacts over the years by providing exceptional service and expertise to their customers. These customers have indicated a deep desire to follow them to the new company as soon as it is established. They will also spread the word about Vertical Arc throughout the region.

Professional Associations and Networking

There are several community groups and associations in Grand Forks. As such, Mark and Peter will join and extensively network to help display the capabilities of the Vertical Arc facility. In particular, Mark will target the party planners and event coordinators within the associations and non-profit community groups in Grand Forks.

Print Advertising

One week prior to launch, a direct mail piece will be delivered to each household in Grand Forks, North Dakota. The announcement will include a discounted price for family memberships and for a 2-week window, “2 for 1 visits”. These incentives will help customers overcome any resistance to visiting Vertical Arc to enjoy the facilities and meet new friends.

Website/SEO Marketing

Vertical Arc will utilize their website as a highly-communicative portal of customer information, announcements, services that are available 24/7, children’s programs, youth camps, and all other activities and upcoming games. The website will also list contact information and available or open basketball times for public play. Vertical Arc’s website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Sports Facility” or “Indoor Sports near me”, Vertical Arc will be listed at the top of the search results.

The pricing of Vertical Arc will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Vertical Arc. Operation Functions:

• Mark Andrews will be the Co-owner and President of the company. He will oversee all client relations and event venue marketing.
• Peter Knowles will be the Co-owner and Vice President of the company. His role will be the Operations Manager and he will oversee the financial management of the facility.
• Andre Rochelle will serve as the Senior Basketball Coach and will act as the General Manager of the Courts.
• Denise Swanson will be the Office Manager, responsible for purchasing and oversight of the records, administrative duties and assisting with scheduling.
• Jackson Tyrell will be the Staff Coordinator. He will be in charge of all employee management and services scheduling for each month. He will also take on the role of Human Resources.
• Petra Romanoff will be the Administrative Assistant to Mark Andrews, Peter Knowles and Andre Rochelle, assisting in communication, scheduling and management of facilities.

Milestones:

Vertical Arc will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office and staff lounge space
• 5/15/202X – Finalize personnel and staff employment contracts for Vertical Arc
• 6/1/202X – Finalize distributor contracts for Vertical Arc
• 6/15/202X – Begin networking at association and community events
• 6/22/202X – Begin moving into Vertical Arc office and staff lounge
• 7/1/202X – Vertical Arc opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Vertical Arc are the fees they will charge to the customers for their services.

The cost drivers will be the overhead costs required in order to operate Vertical Arc. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Vertical Arc is seeking $200,000 in debt financing to launch its indoor sports facility business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 1,890
• Average fees per Month: $120,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, basketball facility business plan faqs, what is a basketball facility business plan.

A basketball facility business plan is a plan to start and/or grow your basketball facility business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Basketball Facility business plan using our Basketball Facility Business Plan Template here .

What are the Main Types of Basketball Facility Businesses? 

There are a number of different kinds of basketball facility businesses , some examples include: Youth training facility, Professional training facility, Community gym, and Basketball camp.

How Do You Get Funding for Your Basketball Facility Business Plan?

Basketball Facility businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Basketball Facility Business?

Starting a basketball facility business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Basketball Facility Business Plan - The first step in starting a business is to create a detailed basketball facility business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your basketball facility business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your basketball facility business is in compliance with local laws.

3. Register Your Basketball Facility Business - Once you have chosen a legal structure, the next step is to register your basketball facility business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your basketball facility business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Basketball Facility Equipment & Supplies - In order to start your basketball facility business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your basketball facility business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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BREAKING NEWS

Crewed Starliner launch put on hold as NASA, Boeing work to solve leak

Seminole county leaders propose new district for sports tourism, fund collections could begin in february 2025 if plan goes through.

Catherine Silver , Reporter

SEMINOLE COUNTY, Fla. – Leaders in Seminole County want to build a multi-million-dollar indoor sports facility, and they say they don’t need any taxpayer money to do it.

Recently, the Board of County Commissioners took the next steps necessary to create what’s called a Tourism Improvement District.

It would create a new tourism funding stream by allowing hotels to tack on an extra fee to a visitor’s bill for each room night’s stay.

“It’s really a win-win for everybody,” said Commissioner Jay Zembower.

News 6 spoke with Zembower about the plans and how vital sports tourism is to the county.

“Unlike Osceola and Orange counties, we don’t have the big theme parks,” Zembower said. “We have two things: sports tourism and eco-tourism. So we have to pay close attention to how those trends are going, and what we’ve seen is by 2028, those trends plateau.

The Boombah Sports Complex near Sanford’s Airport brings in millions of dollars in revenue every year when players and families pack the facility for tournaments. All of those people end up staying in and spending money in Seminole County.

County leaders hope an indoor sports facility will be a “Boombah 2.0.” Data presented to the Board at a recent meeting showed the projected economic impact could double revenue in the coming years and by year 5 it could bring in more than $34 million dollars from out-of-county visitors.

The county wants to create a Tourism Improvement District (TID) to pay for the facility that could cost up to $100 million. It would be built at a site near Cameron Avenue and Lake Mary Boulevard where existing soccer fields are at Moore’s Station.

“It’s for cheerleading events, volleyball, basketball, graduation ceremonies,” said Zembower.

The TID would be funded by the hoteliers, not taxpayers. Larger hotels would be asked to tack on an extra fee for each room for each night. It would be in addition to the current tourist tax and state sales tax, and it would be up to the hotels to set and collect the TID assessment.

General managers at local hotels who addressed the Board of County Commissioners said they support it.

“During COVID, our hotel closed its doors for two months,” said Jaclyn Lorigan, the general manager of the Hilton Inn in Altamonte Springs. Lorigan said the sports tourism industry in Seminole County “saved many jobs and kept our hotel alive.”

“You have successfully taken hotels that were literally crashing two years ago when COVID hit to making us successful,” said Bruce Skwarlo, general manager of the Orlando Mariott Lake Mary. “We wouldn’t have done what we did if it was not for sports tourism.”

Skwarlo called the indoor sports venue “the next step.”

The county needs a majority of the hoteliers to support the creation of the Tourism Improvement District. Once they have that, they plan to take the next steps. If all goes according to plan, they could start collecting funds in February 2025.

Copyright 2024 by WKMG ClickOrlando - All rights reserved.

About the Author

Catherine silver.

Catherine, born and raised in Central Florida, joined News 6 in April 2022.

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Lubbock Indoor Pickleball ready to serve, here's what it offers

Just in time for summer, Lubbock's sole pickleball-only indoor facility is open and ready to serve with classes, court-time and a cool space to beat the heat.

Lubbock Indoor Pickleball, 1001 S. Loop 289, Suite 110, opened on April 18. The 16-court facility sees an estimated 200 players per weekday, with more on the weekends.

"Business has been great, better than we expected," said Dana Howland, co-owner with Cindi Faulkner. "We have had so many positive comments, and the public comes in and thank us for doing this. It caught me by surprise, and everybody has been really wonderful."

Part of what led the owners to make an indoor space was weather. As West Texas is known for hot summers, freezing winters, and high winds, the weather could deter players from hitting the courts.

"When it's hot, windy, dusty, cold, rainy - we're your place," Howland said. "This will be a great place in the summer because we have a climate-controlled environment."

The protection from the elements inspired their sign, which is displayed in the lobby: "Today's Forecast: 0% Rain, 0% Heat Index, 0% Sunscreen, 0% Wind, 100% Smiles, 100% Pickleball."

Another activity they are excited to introduce this summer will be their kids' summer camp programs.

"A lot of places, it is for 18 (year olds) or older, so kids have kind of been left out of the equation, which is something we want to change," Howland said. "We're going to do a kids' camp, some camps this summer, then we're going to run a youth academy, to get them knowing about the sport and loving it."

Coach Andy Carter, a Professional Pickleball Registry certified coach, is one of three coaches at LIP. He is also looking forward to training new players of all ages.

"We want to help them get started," Carter said.

Information about the camps will be announced via LIP's social media channels and website.

Outside of the program, LIP offers classes. Three certified coaches are available to teach private and group lessons, along with classes limited to eight people. There is also the Academy Series, which starts from the beginners’ class and helps players progress up the pickleball rating system.

“I think it is something Lubbock definitely needed, because no one really knew how to get better, unless it’s a one-on-one lesson,” Howland said.

Lubbock Indoor Pickleball memberships offer all day access, discounts, more

Non-members can join open play or organized events for $10, reserve a court for $26 an hour, book in advance up to two days, and rent the ball machine for $25 an hour.

People can purchase one of two monthly memberships: the Limited plan for $59 a month or the Premium for $89 a month.

The Limited plan allows three open play days a week, $16 an hour total court reservations for a team of four people, $5 entry to organized events, up to 7 days advanced booking and $20 an hour ball machine rental.

The Premium has unlimited open play days, eight hours of court reservations per month, then $10 an hour reservations after that, 24-hour access to the facility, unlimited access to organized events, 10% discounts for the Pro Shop and academy, up to 10 days advanced booking and $15 an hour ball machine rental.

Memberships have discounted prices for couples and children, along with a family membership.

"We feel like we are being right along the line where everyone else is," Howland said. "A visitor can come in for $10 during an open play, which could be for three hours. I don't know many things that you can do for $10 anymore."

Why is pickleball popular?

Carter has been the West Texas District Ambassador for USA Pickleball since he moved to Lubbock five years ago. He learned how to play in 2011, as he wanted to find a physical activity in Ruidoso, New Mexico, where he lived at the time.

"I took a beginner's class and just got hooked," Carter said. "I lost about 50 pounds playing pickleball and got a lot healthier. Getting to go out and hit something took away a lot of life's stress."

Carter has been a pickleball couch for several years, and even taught Howland how to play. Howland said she got hooked on pickleball after her neighbor started talking about it.

"Her energy toward it is what made us want to play, and then from there, it was a business opportunity," Howland said.

Pickleball, according to Carter, is relatively easy to learn.

"It's easy to learn, get started, and play a game and have a good time," Carter said. "You can advance, skill-wise, as much as you want to, but you don't have to that to have a good time."

The portability of pickleball is another point for players. LIP has groups come in from Seminole, Plainview, Midland, Amarillo and Post.

"People that play pickleball play wherever they go," Howland said. "People have their paddles when they go on vacation, on cruise ships. They want to play pickleball every day."

Another aspect of pickleball is the social element. At LIP, there are QR codes that players can scan to join a GroupMe chat to find other players.

"You make new friends in the process," Carter said. "The first place I went to when I moved here was Davis Park, where the pickleball players played five years ago, and I made new friends. I met 15 people right of the bat, many of whom I still play pickleball with and socialize with."

Howland also hopes to expand the space, start nighttime activities at LIP and continue to grow.

"We're excited to meet new people and have them come try us out," Howland said. "Sign up for a class and come have a great time."

People can follow Lubbock Indoor Pickleball on Facebook , Instagram , or visit liplbk.com .

Cincinnati Bengals plan to spend up to $120 million to for improvements to Paycor Stadium

By the associated press | updated - may 21, 2024 at 4:45 p.m. | posted - may 21, 2024 at 3:56 p.m..

Estimated read time: Less than a minute

CINCINNATI — The Cincinnati Bengals say they plan to invest as much as $120 million for upgrades to Paycor Stadium. The improvements are necessary to demonstrate the team's commitment to staying in Cincinnati and remaining competitive with the rest of the NFL. The work includes improvements to video and audio systems, renovations to suites and club lounges, concession upgrades and beautification projects. Other recent projects have included an indoor practice facility, new locker room, an overhauled training room and other stadium improvements.

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Home » Sample Business Plans » Sports

How to Write an Indoor Baseball Facility Business Plan [Sample Template]

Do you want to start a baseball facility? If YES, here is a detailed sample indoor baseball facility business plan template & FREE feasibility report. If you live in an area where people play softball or baseball, you can make a fortune by leveraging on providing an indoor baseball facility that will help them practice and enjoy their games. Of course, people that play softball or baseball usually don’t have their own private facility and all they would need to play the game hence the need to patronize an indoor baseball facility.

An indoor baseball facility or betting cage is an encircled area for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions. The ideal materials used for batting cages is netting, and they are usually rectangular in shape. Aside from the capacity to stop baseballs during batting practice; any structure that will prevent vandalism can be built as well.

Indoor baseball facility business just like most sport facility businesses, thrives on creativity and good business skills. Any aspiring entrepreneur with management and business skills can open an indoor baseball facility, as long as they are creative, they can get people to promote their brand and they have good management and business skills.

A Sample Indoor Baseball Facility Business Plan Template

1. industry overview.

Indoor baseball facility business falls under the Indoor Sports Facilities Management industry and players in this industry basically maintain and operate recreational indoor sports facilities. This report includes for-profit and nonprofit facilities that generate revenue through membership or admission fees.

It excludes fitness centers that primarily provide exercise equipment and other indoor recreation facilities such as college facilities, bowling alleys and dance halls. If you have been following the Indoor Sports Facilities Management industry, you would have realized that the industry benefited from broad economic improvements over the five years to 2019.

During the current period, higher sports participation rates and growing public awareness of the link between physical activity and health led to an expected increase in demand for industry services, as relatively high per capita disposable income levels expanded consumer spending levels.

Accordingly, an increased share of youth sports teams were able to afford indoor sports facilities. As a result, industry revenue is expected to increase during the current period.

However, industry growth was partially hindered over the past five years by increased competition for consumer leisure time from gyms and health and fitness clubs. Over the five years to 2024, industry revenue is forecast to continue rising as a result of further improvements in consumer disposable income, consumer confidence and health awareness.

The Indoor Sports Facilities Management industry is indeed a very large industry and pretty much thriving in some parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 9,736 licensed and registered indoor sports facilities management (indoor baseball facilities inclusive) scattered all across the United States.

The industry is responsible for directly employing about 33,313 employees and the industry rakes in a whooping sum of $1 billion annually with an annual growth rate projected at 4.5 percent between 2015 and 2022. It is important to state that no establishment has a lion share of the available market in this industry.

A recent research published by IBISWORLD shows that during the past five years, the Indoor Sports Facilities Management industry exhibited growth due to many industry operators updating their facilities to attract consumers. This investment differentiated operators’ product portfolios from other consumer leisure activities, such as at-home digital entertainment.

The report further stated that, to attract budget-conscious consumers, some industry operators implemented coupons and discounts, which generated awareness about family fun centers and golf driving ranges as a local entertainment option.

Additionally, industry operators focused on specializing their product portfolio to attract particular demographics, such as adding bowling alleys to develop a strong customer base among families with older children.

Some of the factors that encourages entrepreneurs to open their own indoor baseball facility could be that the business is a thriving business and batting cages can be used not only by professional baseball or softball players, but also people who play baseball or softball for leisure and who would want to have their own batting cage in their yard.

Over and above, the indoor baseball facility business is a part of, is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to open on a small scale with just one facility in a community or you can choose to open on a large scale with standard indoor baseball facilities in different locations across different cities in the United States of America.

2. Executive Summary

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a standard and registered indoor baseball facility that will be located in Jefferson City – Missouri; in a sport loving estate. We have been able to secure all the necessary permits for our facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will establish an ideal indoor facility for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions and also for hosting baseball competitions.

We are set to services a wide range of baseball lovers not just in the Jefferson City, but also in all across major cities in the United States where we hope to open of indoor baseball facilities.

We are aware that there are several large and small indoor baseball facility management companies all around the United States of America, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will ensure that all our indoor baseball facilities meet international standard. We want to build a business with a wide range of clientele base cut across people and businesses of different financial status. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they make use of our facility. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a family business that is owned by Campbell Johnson and his immediate family members.

Campbell Johnson has a Degree in Business Management, with well over 19 years of experience in the indoor sports facilities management industry, working for some of the leading brand in the United States. He will be bringing in his vast hands – on experience to help build Softball Zone® Indoor Baseball Facility Management Company, Inc. to become an international brand.

3. Our Products and Services

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in the indoor baseball facility industry to make available world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.

We are set to services a wide range of baseball players in the United States of America and of course to make profits, which is why we will ensure we go all the way to give our clients and potential clients extra services and amenities. We will do all that is permitted by the law of the United States to achieve our business goal, aim and ambition of opening the business.

4. Our Mission and Vision Statement

• Our vision is to become the ‘go to’ indoor sports facility in the whole of Jefferson City and environs when it comes to world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.
• Our mission is to establish a world – class indoor baseball facility whose facility will not only attract individual baseball and softball players, but also attract organizers or world – class baseball competitions to host their local, national and international competitions in our facility.

Our Business Structure

Softball Zone® Indoor Baseball Facility Management Company, Inc. do not intend to open a small – scale indoor baseball facility business; our intention of opening an indoor baseball facility is to build a standard and one stop indoor baseball facility in Jefferson City – Missouri.

Although our indoor baseball facility might not be as big as the leaders in the industry, but we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO
• Indoor baseball facility Manager
• Accountant / Cashier
• Marketing and Sales Officer
• Safety Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members

Indoor Baseball Facility Manager

• Responsible for operating and managing the indoor baseball facility
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manage membership and registration services
• Handle equipment rentals and sales services
• Handle other relevant indoor baseball facility operations

Safety Instructors / Assistant (5)

• Ensure that members and new comers follow lay down safety measures when they make use of our indoor baseball facility
• Handle registration for indoor baseball sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, and other related services that we will be offering.

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Softball Zone® Indoor Baseball Facility Management Company, Inc. in strategic meetings
• Help increase sales and growth for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Softball Zone® Indoor Baseball Facility Management Company, Inc.
• Serves as internal auditor for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the indoor baseball facility
• Clean up after customers and clean work area.
• Wash bats, softballs and other sportswear after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the indoor baseball facility center manager.

6. SWOT Analysis

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to become one of the leading indoor baseball facility management companies in the United States of America and we are fully aware that it will take the right business concept, management and organization – structure to achieve our goal.

We are quite aware that there are several large and small indoor baseball facility management companies all over the United States of America and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Softball Zone® Indoor Baseball Facility Management Company, Inc. employed the services of an expert HR and Business Analyst with bias in the indoor sports facility management industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Softball Zone® Indoor Baseball Facility Management Company, Inc.;

One of the apparent strengths that will definitely stand as a plus for Softball Zone® Indoor Baseball Facility Management Company, Inc. is the fact that our indoor baseball facility is centrally located in a densely populated – residential area filled with baseball and softball lovers in Jefferson City – Missouri; our location is in fact one of our major strength.

We equally have a team of highly qualified and experienced professionals who will work our members to achieve their aims making use of our indoor baseball facility and lastly our gate fee / membership package is going to be one of the best that anybody living in Jefferson City – Missouri can get; it is cheap and affordable.

Before setting up this business, we critically looked into our business model and we were able to identify two major weakness.

One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing indoor baseball facility and even government own indoor sports facilities in Jefferson City – Missouri and also in generating the needed hypes that can drive traffic towards our indoor playground facility.

• Opportunities:

The fact that we are going to be operating our indoor baseball facility in Jefferson City – Missouri provides us with unlimited opportunities to attract loads of baseball and softball lovers and fans. As per capita disposable income rises, more consumers will be able to allocate expenditures toward leisure activities, including baseball and family fun centers.

Furthermore, rising household income also translates into greater spending on food, beverages and merchandise items at industry establishments. Per capita disposable income is expected to increase in 2023, representing a potential opportunity for the industry. Going forward, innovative offerings and rising disposable income will drive industry demand

When consumers have more leisure time, playing of softball and baseball increases. As the unemployment rate continues to fall, more consumers will have funds to allocate toward industry services but will be time-strapped as they return to work. Thus, in 2023, time spent on leisure and sports is expected to stagnate, representing a potential threat to the industry. So also, unfavorable government policies may also pose a threat for businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

If you take a closer look at the indoor baseball facility Industry, you will realize that stagnant product prices and of course key demographic variables have affected the indoor baseball facility industry over the years. Surprisingly, growth in the number of businesses that make use of batting cages has not been sufficient to compensate for stagnant prices.

Going forward, wealth gains resulting from increases in per capita disposable income and improvements in equity markets will positively impact the sale of batting cages. Large indoor baseball facility management companies have economies of scale in distribution and marketing and small – scale indoor baseball facility management companies can compete successfully by targeting low income earning brackets in the society.

Domestic operators have been forced to settle for lower profit margins to compete with low-cost imports. Lastly, as part of marketing strategies, indoor baseball facility management companies ensure that they are always improvising and following the trends if indeed they want to maintain their market share in the industry.

8. Our Target Market

We know that there is a large market for indoor baseball facilities in the United States of America and of course all across the globe. In view of that, we have positioned our indoor baseball facility to service the clientele in the United States of America.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us. We are in the indoor baseball facility industry to attract a wide range of customers;

• Male and female, adults and children that make use of batting cages for either for leisure or as professional baseball players
• Baseball and softball clubs

Our Competitive Advantage

A close study of the indoor baseball facility industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative with your facility and market approach, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading indoor baseball facility management companies in the United States and the globe.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is launching a standard indoor baseball facility that will indeed become the preferred choice of baseball players and fans in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility.

Our indoor baseball facility is located in an ideal property highly suitable for the kind of business we want to run. We have enough parking spaces that can accommodate well over 30 cars / trucks per time. Our competitive advantage lies in the state of the art indoor baseball facility that we own.

We have a team of highly trained and experienced indoor baseball facility managers and support staff members that can go all the way to give everyone that patronize our facility value for their money. We are well positioned in the heart of Jefferson City – Missouri and we know we will attract loads of clients from the first day we open our indoor baseball facility for business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups indoor baseball facility management companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to operate and manage indoor baseball facility. In essence, our source of income will be the gate fee and membership fees that we will generate from people who want to make use of our indoor baseball facility and from sales of foods, drinks and softball related merchandize.

10. Sales Forecast

One thing is certain when it comes to indoor baseball facility management business, if your facility is well – equipped and well located, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility in the United States of America and of course the rest of the world and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the indoor baseball facility industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Jefferson City – Missouri.

Below are the sales projections for Softball Zone® Indoor Baseball Facility Management Company, Inc., it is based on the location of our business and other factors as it relates to indoor baseball facility start – ups in the United States;

• First Fiscal Year (FY1): $350,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location to launch Softball Zone® Indoor Baseball Facility Management Company, Inc. we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become one of the preferred choice for customers not only in Jefferson City – Missouri but in every other location where we intend opening our indoor baseball facility.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the indoor baseball facility industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in the United States of America.

In summary, Softball Zone® Indoor Baseball Facility Management Company, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our indoor baseball facility in a grand style with a party for all.
• Introduce our indoor baseball facility by sending introductory letters alongside our brochure to businesses baseball and softball players and fans and key stake holders in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility
• Ensure that we manufacture a wide range of designs of batting cages
• Make use of attractive hand bills to create awareness and also to give direction to our retailing outlets
• Position our signage / flexi banners at strategic places around Jefferson City – Missouri
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for indoor baseball facility
• List our business and facility on yellow pages ads (local directories)
• Leverage on the internet to promote our indoor baseball facility
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our indoor baseball facility is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our indoor baseball facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. has a long – term plan of opening our outlets in various locations all around Jefferson City – Missouri and other key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Jefferson City – Missouri before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Softball Zone® Indoor Baseball Facility Management Company, Inc.;

• Place adverts on community – based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our indoor baseball facility.
• Ensure that our we position our banners and billboards in strategic positions all around Jefferson City – Missouri
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our indoor baseball facility in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in Jefferson City – Missouri.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports clubs and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Softball Zone® Indoor Baseball Facility Management Company, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Softball Zone® Indoor Baseball Facility Management Company, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for access and usage of our facility without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for payment of membership fees.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and one stop indoor baseball facility in Jefferson City, Missouri and here are the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Softball Zone® Indoor Baseball Facility Management Company, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
• The total cost for long – term leasing of a standard indoor sports facilities- $100,000
• The total cost for remodeling the indoor baseball facility – $50,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The total cost for counter area equipment – $9,500
• The total cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The total cost for the purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The total cost of launching a website: $600
• The total cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of three hundred and fifty thousand dollars ($350,000) to successfully set up our indoor baseball facility business. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Softball Zone® Indoor Baseball Facility Management Company, Inc. 

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a private registered family business that is solely owned and financed by Campbell Johnson and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the open – up capital to 3 major sources.

These are the areas we intend generating our open – up capital;

• Generate part of the open – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Softball Zone® Indoor Baseball Facility Management Company, Inc. is to ensure that we continue to make available world – class and state or the art indoor baseball facility, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times. From our findings, another factor that kills new business such as ours is financial leakages. In order to plug financial leakages, the management of Softball Zone® Indoor Baseball Facility Management Company, Inc. adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (to fit into a 21 st century indoor baseball facility): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed baseball wares, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with baseball and softball clubs, schools, key stakeholders and wholesale suppliers of baseball related products: In Progress.

More on Sports

Existing real estate and facilities on campus under development

In the annual plan for Long-Term Strategic Housing, given the current circumstances for the UT, sharp choices were made about which housing projects would and would not start in the coming year. In doing so, UT is committed to the necessary renovation of existing buildings and facilities. A number of facilities will be completed in the coming period and a number of projects will be started with the renovation. The following is an overview.

The yard of Boerderij Bosch to be completed in May

Last year, a start was made on the renovation of the buildings on the grounds of Boerderij Bosch . This involved revamping Boerderij Bosch building as meeting place of UT-Kring , the Stall where meetings and parties are being organised, the sanitary building and the expansion with two log cabins. The entire yard should be ready in May this year. So a lot of hard work has been done and the result is impressive. For example, Boerderij Bosch has been completely upgraded in terms of furnishings, air treatment and underfloor heating have been installed and the building is fully insulated. The barn of Boerderij Bosch , the Stall , has been given a metamorphosis and has been converted into a pleasant living space for students and visitors to the Log Cabins. In addition to many other users, VU-UT students also regularly spend the night there. Then it is nice in addition to a bunk bed to sleep in, you also have a place where you can sit, relax or study. As of May, this will be possible in the Stall . During the preparatory demolition work, it turned out that the oak trusses of both buildings were strongly affected by insects. That is why those trusses have been replaced by new ones. In the Stall with a truss of Douglas wood and in Boerderij Bosch with a truss of oak. The heat for Boerderij Bosch and the Stall is supplied by a heat pump in the sanitary building located in the yard, which has also been refurbished. In all, this has resulted in a very energy-efficient yard, with many possibilities for use by students, staff and visitors to the UT.

Cubicus Renovation

The Executive Board has decided on the next step in the renovation of the Cubicus, and that is the design phase. A design team has now been selected and tendering for the indoor demolition and asbestos removal will start soon.

In this renovation, the climate control system and the insulation of the building will be addressed. In the summer, the employees of the BMS faculty who have an office in the Cubicus will move to Capitol 15 until about mid-2026. There will also be flexible workplaces for BMS employees in the Kop Langezijds, which will be completed soon, where the study associations of BMS faculty will also have a place. The renovation work will start in the autumn with the demolition and asbestos removal. The renovation of Cubicus is in line with the sustainability ambitions set out in the roadmap and the LTSH 2024 annual plan. In order to keep the buildings usable, work has to be carried out for which money has been made available for real estate in recent years. This is also the case for the renovation of Cubicus. Over the past months, a programme of requirements has been worked on with several faculty stakeholders. This includes options for hybrid way of working and space for flexible work and study places.

Completion Kop Langezijds

Kop Langezijds is the front part of Langezijds building on the campus of University of Twente. The other part of Langezijds, which is home to the Faculty of Geo-Information Sciences and Earth Observation (ITC). Kop Langezijds is a multifunctional building for the UT community. The building will be completed in May 2024 and ready for occupancy. Subsequently, the outdoor space will also be upgraded. In the first period, this building will be used by BMS faculty for the BMS-Lab and the study associations to bridge the renovation of Cubicus.

Renovation plans for the Horst and relocation Windtunnel to Hangar

The Executive Board has recently decided to start with the design process of the renovation of  Horstring, Horsttoren and Westhorst. The Horst is one of the oldest buildings from the pioneering days of the University of Twente. It has a poor indoor climate with outdated exterior facades and installations. In addition, the need for space has changed as the number of ET employees and students has increased. The poor functionality with lack of transparency and gloomy appearance leads to limitations in the development of the “New Way of Working” which is sorely needed, Think of hybrid working, space for meeting and visibility of the various parts of the faculty. Laboratories are spread out across the Horst, sometimes even in small office spaces, and due to a lack of space, research and testing equipment is in storage. The building has high annual costs - mainly due to the energy bill. Over the past year, together with consultancy firm Draaijer, CFM service department and ET faculty have developed a broad Program of Requirements (PoR) on functionality, space, technology and sustainability. Due to the available budget, the architect will now try to make the PoR fit within the current building boundaries, which is a challenge because there is still a 1,451 m2 FNO shortage of space within the current building boundaries. Part of this renovation plan is to remove the Wind Tunnel from the Westhorst to the Hangar. By doing this, the first floor in the Westhorst can be closed off, creating extra square meters (approx. 320 m2 GFA) and limiting the nuisance. The relocation is also a favourable adjustment from a real estate perspective, as it offers space for Robotics Centre. The design phase is a long process and will last until June 2026. Between February 2025 and May 2025, the Windtunnel will already move to Hangar. The plan is to start with renovating the Westhorst in December 2025, which will probably last until autumn of 2026. Finally, the renovation of Horstring and Horsttoren will start in January 2027. The renovation process is expected to be completed in 2030.

Cooling Building

The expansion and enlargement of cooling capacity at “Knepse” Cooling Building is in full swing. At the moment, the full focus is on completing the technical installation components around the pump room. This is necessary in to commission the new cold building at the beginning of June. The work will be completed in the next four weeks. After this, the area around site around the cold building and pump room will be restored during the months of June and July.

Living Innovation Lab

The site where work on the Living Innovation Lab is slowly taking shape, consideration has been given to a final name for the site. It has become ‘UT field lab’. This name still needs approval of the LTSH Steering Committee. Work on the site is entering a concluding phase. The roads and paths will be paved, the power cabinets will be connected, the site will be sown, and in about two months, commissioning can start. More information about this lab can be found at: News | Living Innovation Lab (utwente.nl)

Since September last year, a lot of work has been done on CUBE, the new multifunctional workshop of the Faculty of Engineering Technology. CUBE consists of more than 4,500m2 of space for education and replaces the current workshops in the Hangar and the Westhorst. Work is currently underway on the construction of floor 3 (Practicum/VR-Lab). The steel structure is going high and the highest point is expected to be reached around week 22. The auxiliary structure from which the building currently derives its stability can then be removed. Subsequently, the installation of the façades around the building will start. More information can be found on the housing website of ET.

Projects Sport & Culture

In addition to the educational and research facilities, we have a variety of sports and cultural facilities that make our campus so special and attractive. This requires a continued investment in the facilities to stay up to date and safe for use. There is also a lack of space at a number of facilities, due to the growth in student numbers at the UT in recent years. In any case, work will be visibly carried out in the coming period in Logica building where a temporary dance hall will be realized, in Vrijhof where the ground floor will be upgraded as the last floor within the building, the indoor swimming pool which is getting a facelift and in the water sports complex that is being considerably renovated.

Logica building as a dance hall

As of this summer, Logica building, which has been used as a meeting place until now, will also offer space for the dance associations. The associations have indicated for a long time that they had to deal with a lack of space and needed a high-quality dance hall. After extensive inventories of the possibilities, it turns out to be difficult to realize a new hall in the short term. Therefore was finally decided to use Logica building for these associations. This means that after a number of adjustments, this building will soon be a shared facility: a meeting- and course location during the day for staff and students and in the evenings a dance hall for the dance associations. The building will be equipped with a beautiful dance floor, a mirrored wall, mobile barres and a good sound system. The interior of the building will be given a good makeover, making it an attractive space for meetings again after completion.

Upgrade Vrijhof foyer and entrance to Boulevard

Last year, the theatre technology of the Vrijhof theatre was adjusted. As a follow-up, the ground floor of Vrijhof will be refurbished next summer and a new entrance on the side of the Boulevard will be realized. The entrance will than not only look more accessible, but it will actually be more accessible, especially for wheelchair users. At the main entrance and foyer, the cast floor will be given a new top layer and there will be a new lighting plan, new service desk and new furniture. After completion, the foyer will offer extra study places for students who are looking for a place to study from the library, and it will also be a nice meeting place for the cultural associations.

Water sport complex

Preparations are currently underway for the renovation of the water sports complex. This renovation will take approximately 1 to 1.5 years. Demolition work will start in October. The impressions below show what it will look like after completion. In the clubhouse, by moving the paint shop to the blue shed on the ground floor, space will be made for two changing rooms and shower rooms. This allows the pub on the first floor to be enlarged. Furthermore, all other areas, such as the gym, offices, kitchen and sanitary facilities will be renovated. In terms of sustainability, the entire building will be equipped with a heat pump installation and new air treatment. In addition to the paint shop being added to the blue shed, extra storage space will also be created for the boats.

Slight renovation of UT indoor swimming pool

In the coming weeks, the renovation of UT's indoor swimming pool will start. This upgrade of the pool is desperately needed and has been on the list to tackle for a number of years, also as part of the Sport & Culture master plan. This upgrade is necessary due to overdue maintenance and in order that work can be continued to be done safely. The annual plan of the Long-Term Strategic Housing Plan includes a budget for this which enables a number of necessary adjustments. The following adjustments will be made in the near future: The wall of the swimming pool will be repaired. This is desperately needed as there are many blisters with osmosis present here. The wall and floor tiling will be renewed. The floor tiles have become slippery due to wear and tear in recent years and are being replaced by new anti-slip tiles. The swimming pool water installation will be adapted and upgraded to an installation that produces chlorine from salt via electrolysis. This will give an improvement in the air quality in the bath. In addition to the swimming pool water installation, the air handling unit will also be replaced. The current cabinet is outdated and not equipped with heat recovery. The new pneumatic belt box will have this function. The ceiling has had to endure quite a lot in recent years due to maintenance and water polo. A new type will be used for this. The lighting and control technology will also be adjusted. Furthermore, with this renovation, the bath will also get a new color scheme for a contemporary look. Finally, at a later stage, the changing rooms of the pool will be tackled in the regular maintenance. The pool will close from 3 June 2024 and from 1 September 2024 the pool will be put into use again and people can swim to their heart's content again. Take a look at the impression images of the architect Belt.

• Leaflet architect Belt with impression images

Process update on the inventory of bottlenecks in sports and cultural facilities

In the past period, an extensive inventory has been made of where the biggest bottlenecks in the use of current sports and cultural facilities occur on campus due to a lack of capacity. Based on this, (temporary) possibilities to solve these bottlenecks are considered. This will be submitted in a recommendation to the Long-Term Strategic Housing Steering Group and will then be submitted to the Executive Board for decision-making.

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