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How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How are research posters like High School science fair projects? Quite similar, in fact.

Both are visual representations of a research project shared with peers, colleagues and academic faculty. But there’s a big difference: it’s all in professionalism and attention to detail. You can be sure that the students that thrived in science fairs are now creating fantastic research posters, but what is that extra element most people miss when designing a poster presentation?

This guide will teach tips and tricks for creating poster presentations for conferences, symposia, and more. Learn in-depth poster structure and design techniques to help create academic posters that have a lasting impact.

Let’s get started.

Table of Contents

• What is a Research Poster?

Why are Poster Presentations important?

Overall dimensions and orientation, separation into columns and sections, scientific, academic, or something else, a handout with supplemental and contact information, cohesiveness, design and readability, storytelling.

• Font Characteristics
• Color Pairing
• Data Visualization Dimensions
• Alignment, Margins, and White Space

Scientific/Academic Conference Poster Presentation

Digital research poster presentations, slidemodel poster presentation templates, how to make a research poster presentation step-by-step, considerations for printing poster presentations, how to present a research poster presentation, final words, what is a research poster .

Research posters are visual overviews of the most relevant information extracted from a research paper or analysis.   They are essential communication formats for sharing findings with peers and interested people in the field. Research posters can also effectively present material for other areas besides the sciences and STEM—for example, business and law.

You’ll be creating research posters regularly as an academic researcher, scientist, or grad student. You’ll have to present them at numerous functions and events. For example:

• Conference presentations
• Informational events
• Community centers

The research poster presentation is a comprehensive way to share data, information, and research results. Before the pandemic, the majority of research events were in person. During lockdown and beyond, virtual conferences and summits became the norm. Many researchers now create poster presentations that work in printed and digital formats.

Let’s look at why it’s crucial to spend time creating poster presentations for your research projects, research, analysis, and study papers.

Research posters represent you and your sponsor’s research 

Research papers and accompanying poster presentations are potent tools for representation and communication in your field of study. Well-performing poster presentations help scientists, researchers, and analysts grow their careers through grants and sponsorships.

When presenting a poster presentation for a sponsored research project, you’re representing the company that sponsored you. Your professionalism, demeanor, and capacity for creating impactful poster presentations call attention to other interested sponsors, spreading your impact in the field.

Research posters demonstrate expertise and growth

Presenting research posters at conferences, summits, and graduate grading events shows your expertise and knowledge in your field of study. The way your poster presentation looks and delivers, plus your performance while presenting the work, is judged by your viewers regardless of whether it’s an officially judged panel.

Recurring visitors to research conferences and symposia will see you and your poster presentations evolve. Improve your impact by creating a great poster presentation every time by paying attention to detail in the poster design and in your oral presentation. Practice your public speaking skills alongside the design techniques for even more impact.

Poster presentations create and maintain collaborations

Every time you participate in a research poster conference, you create meaningful connections with people in your field, industry or community. Not only do research posters showcase information about current data in different areas, but they also bring people together with similar interests. Countless collaboration projects between different research teams started after discussing poster details during coffee breaks.

An effective research poster template deepens your peer’s understanding of a topic by highlighting research, data, and conclusions. This information can help other researchers and analysts with their work. As a research poster presenter, you’re given the opportunity for both teaching and learning while sharing ideas with peers and colleagues.

Anatomy of a Winning Poster Presentation

Do you want your research poster to perform well?  Following the standard layout and adding a few personal touches will help attendees know how to read your poster and get the most out of your information. 

The overall size of your research poster ultimately depends on the dimensions of the provided space at the conference or research poster gallery. The poster orientation can be horizontal or vertical, with horizontal being the most common.  In general, research posters measure 48 x 36 inches or are an A0 paper size.

A virtual poster can be the same proportions as the printed research poster, but you have more leeway regarding the dimensions. Virtual research posters should fit on a screen with no need to scroll, with 1080p resolution as a standard these days. A horizontal presentation size is ideal for that.

A research poster presentation has a standard layout of 2–5 columns with 2–3 sections each. Typical structures say to separate the content into four sections; 1. A horizontal header 2. Introduction column, 3. Research/Work/Data column, and 4. Conclusion column. Each unit includes topics that relate to your poster’s objective.  Here’s a generalized outline for a poster presentation:

• Condensed Abstract 
• Objectives/Purpose
• Methodology
• Recommendations
• Implications
• Acknowledgments
• Contact Information 

The overview content you include in the units depends on your poster presentations’ theme, topic, industry, or field of research. A scientific or academic poster will include sections like hypothesis, methodology, and materials. A marketing analysis poster will include performance metrics and competitor analysis results.

There’s no way a poster can hold all the information included in your research paper or analysis report. The poster is an overview that invites the audience to want to find out more. That’s where supplement material comes in. Create a printed PDF handout or card with a QR code (created using a QR code generator ). Send the audience to the best online location for reading or downloading the complete paper.

What Makes a Poster Presentation Good and Effective? 

For your poster presentation to be effective and well-received, it needs to cover all the bases and be inviting to find out more. Stick to the standard layout suggestions and give it a unique look and feel. We’ve put together some of the most critical research poster-creation tips in the list below. Your poster presentation will perform as long as you check all the boxes.

The information you choose to include in the sections of your poster presentation needs to be cohesive. Train your editing eye and do a few revisions before presenting. The best way to look at it is to think of The Big Picture. Don’t get stuck on the details; your attendees won’t always know the background behind your research topic or why it’s important.

Be cohesive in how you word the titles, the length of the sections, the highlighting of the most important data, and how your oral presentation complements the printed—or virtual—poster.

The most important characteristic of your poster presentation is its readability and clarity. You need a poster presentation with a balanced design that’s easy to read at a distance of 1.5 meters or 4 feet. The font size and spacing must be clear and neat. All the content must suggest a visual flow for the viewer to follow.

That said, you don’t need to be a designer to add something special to your poster presentation. Once you have the standard—and recognized—columns and sections, add your special touch. These can be anything from colorful boxes for the section titles to an interesting but subtle background, images that catch the eye, and charts that inspire a more extended look. 

Storytelling is a presenting technique involving writing techniques to make information flow. Firstly, storytelling helps give your poster presentation a great introduction and an impactful conclusion. 

Think of storytelling as the invitation to listen or read more, as the glue that connects sections, making them flow from one to another. Storytelling is using stories in the oral presentation, for example, what your lab partner said when you discovered something interesting. If it makes your audience smile and nod, you’ve hit the mark. Storytelling is like giving a research presentation a dose of your personality, and it can help turning your data into opening stories .

Design Tips For Creating an Effective Research Poster Presentation

The section above briefly mentioned how important design is to your poster presentation’s effectiveness. We’ll look deeper into what you need to know when designing a poster presentation.

1. Font Characteristics

The typeface and size you choose are of great importance. Not only does the text need to be readable from two meters away, but it also needs to look and sit well on the poster. Stay away from calligraphic script typefaces, novelty typefaces, or typefaces with uniquely shaped letters.

Stick to the classics like a sans serif Helvetica, Lato, Open Sans, or Verdana. Avoid serif typefaces as they can be difficult to read from far away. Here are some standard text sizes to have on hand.

• Title: 85 pt
• Authors: 65 pt
• Headings: 36 pt
• Body Text: 24 pt
• Captions: 18 pt

If you feel too prone to use serif typefaces, work with a font pairing tool that helps you find a suitable solution – and intend those serif fonts for heading sections only. As a rule, never use more than 3 different typefaces in your design. To make it more dynamic, you can work with the same font using light, bold, and italic weights to put emphasis on the required areas.

2. Color Pairing

Using colors in your poster presentation design is a great way to grab the viewer’s attention. A color’s purpose is to help the viewer follow the data flow in your presentation, not distract. Don’t let the color take more importance than the information on your poster.

Choose one main color for the title and headlines and a similar color for the data visualizations. If you want to use more than one color, don’t create too much contrast between them. Try different tonalities of the same color and keep things balanced visually. Your color palette should have at most one main color and two accent colors.

Black text over a white background is standard practice for printed poster presentations, but for virtual presentations, try a very light gray instead of white and a very dark gray instead of black. Additionally, use variations of light color backgrounds and dark color text. Make sure it’s easy to read from two meters away or on a screen, depending on the context. We recommend ditching full white or full black tone usage as it hurts eyesight in the long term due to its intense contrast difference with the light ambiance.

3. Data Visualization Dimensions

Just like the text, your charts, graphs, and data visualizations must be easy to read and understand. Generally, if a person is interested in your research and has already read some of the text from two meters away, they’ll come closer to look at the charts and graphs. 

Fit data visualizations inside columns or let them span over two columns. Remove any unnecessary borders, lines, or labels to make them easier to read at a glance. Use a flat design without shadows or 3D characteristics. The text in legends and captions should stay within the chart size and not overflow into the margins. Use a unified text size of 18px for all your data visualizations.

4. Alignment, Margins, and White Space

Finally, the last design tip for creating an impressive and memorable poster presentation is to be mindful of the layout’s alignment, margins, and white space. Create text boxes to help keep everything aligned. They allow you to resize, adapt, and align the content along a margin or grid.

Take advantage of the white space created by borders and margins between sections. Don’t crowd them with a busy background or unattractive color.

Calculate margins considering a print format. It is a good practice in case the poster presentation ends up becoming in physical format, as you won’t need to downscale your entire design (affecting text readability in the process) to preserve information.

There are different tools that you can use to make a poster presentation. Presenters who are familiar with Microsoft Office prefer to use PowerPoint. You can learn how to make a poster in PowerPoint here.

Poster Presentation Examples

Before you start creating a poster presentation, look at some examples of real research posters. Get inspired and get creative.

Research poster presentations printed and mounted on a board look like the one in the image below. The presenter stands to the side, ready to share the information with visitors as they walk up to the panels.

With more and more conferences staying virtual or hybrid, the digital poster presentation is here to stay. Take a look at examples from a poster session at the OHSU School of Medicine .

Use SlideModel templates to help you create a winning poster presentation with PowerPoint and Google Slides. These poster PPT templates will get you off on the right foot. Mix and match tables and data visualizations from other poster slide templates to create your ideal layout according to the standard guidelines.

If you need a quick method to create a presentation deck to talk about your research poster at conferences, check out our Slides AI presentation maker. A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

1. One-pager Scientific Poster Template for PowerPoint

A PowerPoint template tailored to make your poster presentations an easy-to-craft process. Meet our One-Pager Scientific Poster Slide Template, entirely editable to your preferences and with ample room to accommodate graphs, data charts, and much more.

Use This Template

2. Eisenhower Matrix Slides Template for PowerPoint

An Eisenhower Matrix is a powerful tool to represent priorities, classifying work according to urgency and importance. Presenters can use this 2×2 matrix in poster presentations to expose the effort required for the research process, as it also helps to communicate strategy planning.

3. OSMG Framework PowerPoint Template

Finally, we recommend presenters check our OSMG Framework PowerPoint template, as it is an ideal tool for representing a business plan: its goals, strategies, and measures for success. Expose complex processes in a simplified manner by adding this template to your poster presentation.

Remember these three words when making your research poster presentation: develop, design, and present. These are the three main actions toward a successful poster presentation. 

The section below will take you on a step-by-step journey to create your next poster presentation.

Step 1: Define the purpose and audience of your poster presentation

Before making a poster presentation design, you’ll need to plan first. Here are some questions to answer at this point:

• Are they in your field? 
• Do they know about your research topic? 
• What can they get from your research?
• Will you print it?
• Is it for a virtual conference?

Step 2: Make an outline

With a clear purpose and strategy, it’s time to collect the most important information from your research paper, analysis, or documentation. Make a content dump and then select the most interesting information. Use the content to draft an outline.

Outlines help formulate the overall structure better than going straight into designing the poster. Mimic the standard poster structure in your outline using section headlines as separators. Go further and separate the content into the columns they’ll be placed in.

Step 3: Write the content

Write or rewrite the content for the sections in your poster presentation. Use the text in your research paper as a base, but summarize it to be more succinct in what you share. 

Don’t forget to write a catchy title that presents the problem and your findings in a clear way. Likewise, craft the headlines for the sections in a similar tone as the title, creating consistency in the message. Include subtle transitions between sections to help follow the flow of information in order.

Avoid copying/pasting entire sections of the research paper on which the poster is based. Opt for the storytelling approach, so the delivered message results are interesting for your audience. 

Step 4: Put it all together visually

This entire guide on how to design a research poster presentation is the perfect resource to help you with this step. Follow all the tips and guidelines and have an unforgettable poster presentation.

Moving on, here’s how to design a research poster presentation with PowerPoint Templates . Open a new project and size it to the standard 48 x 36 inches. Using the outline, map out the sections on the empty canvas. Add a text box for each title, headline, and body text. Piece by piece, add the content into their corresponding text box.

Transform the text information visually, make bullet points, and place the content in tables and timelines. Make your text visual to avoid chunky text blocks that no one will have time to read. Make sure all text sizes are coherent for all headings, body texts, image captions, etc. Double-check for spacing and text box formatting.

Next, add or create data visualizations, images, or diagrams. Align everything into columns and sections, making sure there’s no overflow. Add captions and legends to the visualizations, and check the color contrast with colleagues and friends. Ask for feedback and progress to the last step.

Step 5: Last touches

Time to check the final touches on your poster presentation design. Here’s a checklist to help finalize your research poster before sending it to printers or the virtual summit rep.

• Check the resolution of all visual elements in your poster design. Zoom to 100 or 200% to see if the images pixelate. Avoid this problem by using vector design elements and high-resolution images.
• Ensure that charts and graphs are easy to read and don’t look crowded.
• Analyze the visual hierarchy. Is there a visual flow through the title, introduction, data, and conclusion?
• Take a step back and check if it’s legible from a distance. Is there enough white space for the content to breathe?
• Does the design look inviting and interesting?

An often neglected topic arises when we need to print our designs for any exhibition purpose. Since A0 is a hard-to-manage format for most printers, these poster presentations result in heftier charges for the user. Instead, you can opt to work your design in two A1 sheets, which also becomes more manageable for transportation. Create seamless borders for the section on which the poster sheets should meet, or work with a white background.

Paper weight options should be over 200 gsm to avoid unwanted damage during the printing process due to heavy ink usage. If possible, laminate your print or stick it to photographic paper – this shall protect your work from spills.

Finally, always run a test print. Gray tints may not be printed as clearly as you see them on screen (this is due to the RGB to CMYK conversion process). Other differences can be appreciated when working with ink jet plotters vs. laser printers. Give yourself enough room to maneuver last-minute design changes.

Presenting a research poster is a big step in the poster presentation cycle. Your poster presentation might or might not be judged by faculty or peers. But knowing what judges look for will help you prepare for the design and oral presentation, regardless of whether you receive a grade for your work or if it’s business related. Likewise, the same principles apply when presenting at an in-person or virtual summit.

The opening statement

Part of presenting a research poster is welcoming the viewer to your small personal area in the sea of poster presentations. You’ll need an opening statement to pitch your research poster and get the viewers’ attention.

Draft a 2 to 3-sentence pitch that covers the most important points:

• What the research is
• Why was it conducted
• What the results say

From that opening statement, you’re ready to continue with the oral presentation for the benefit of your attendees.

The oral presentation

During the oral presentation, share the information on the poster while conversing with the interested public. Practice many times before the event. Structure the oral presentation as conversation points, and use the poster’s visual flow as support. Make eye contact with your audience as you speak, but don’t make them uncomfortable.

Pro Tip: In a conference or summit, if people show up to your poster area after you’ve started presenting it to another group, finish and then address the new visitors.

QA Sessions 

When you’ve finished the oral presentation, offer the audience a chance to ask questions. You can tell them before starting the presentation that you’ll be holding a QA session at the end. Doing so will prevent interruptions as you’re speaking.

If presenting to one or two people, be flexible and answer questions as you review all the sections on your poster.

Supplemental Material

If your audience is interested in learning more, you can offer another content type, further imprinting the information in their minds. Some ideas include; printed copies of your research paper, links to a website, a digital experience of your poster, a thesis PDF, or data spreadsheets.

Your audience will want to contact you for further conversations; include contact details in your supplemental material. If you don’t offer anything else, at least have business cards.

Even though conferences have changed, the research poster’s importance hasn’t diminished. Now, instead of simply creating a printed poster presentation, you can also make it for digital platforms. The final output will depend on the conference and its requirements.

This guide covered all the essential information you need to know for creating impactful poster presentations, from design, structure and layout tips to oral presentation techniques to engage your audience better . 

Before your next poster session, bookmark and review this guide to help you design a winning poster presentation every time. 

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How to Create a Research Poster

• Poster Basics
• Design Tips
• Logos & Images

What is a Research Poster?

Posters are widely used in the academic community, and most conferences include poster presentations in their program.  Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. 

The poster is usually a mixture of a brief text mixed with tables, graphs, pictures, and other presentation formats. At a conference, the researcher stands by the poster display while other participants can come and view the presentation and interact with the author.

What Makes a Good Poster?

• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, color and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation

A Sample of a Well Designed Poster

View this poster example in a web browser .  

Image credit: Poster Session Tips by [email protected], via Penn State

Where do I begin?

Answer these three questions:.

• What is the most important/interesting/astounding finding from my research project?
• How can I visually share my research with conference attendees? Should I use charts, graphs, photos, images?
• What kind of information can I convey during my talk that will complement my poster?

What software can I use to make a poster?

A popular, easy-to-use option. It is part of Microsoft Office package and is available on the library computers in rooms LC337 and LC336. ( Advice for creating a poster with PowerPoint ).

Adobe Illustrator, Photoshop, and InDesign

Feature-rich professional software that is good for posters including lots of high-resolution images, but they are more complex and expensive.  NYU Faculty, Staff, and Students can access and download the Adobe Creative Suite .

Open Source Alternatives 

• OpenOffice is the free alternative to MS Office (Impress is its PowerPoint alternative).
• Inkscape and Gimp are alternatives to Adobe products.
• For charts and diagrams try Gliffy or Lovely Charts .
• A complete list of free graphics software .

A Sample of a Poorly Designed Poster

View this bad poster example in a browser.

Image Credit: Critique by Better Posters

• Next: Design Tips >>
• Last Updated: Jul 11, 2023 5:09 PM
• URL: https://guides.nyu.edu/posters

• A Complete Guide on Mastering Poster Presentations

Introduction to Poster Presentations

Understanding Poster Presentation Essentials

Aayush Jain

The history and evolution of poster presentations.

Poster presentations have become a cornerstone in academic, scientific, and professional communities, offering a unique platform for the succinct and visual dissemination of research, ideas, and projects. Originating from the need to share scholarly work in an accessible and engaging format, the evolution of the art of poster presentations reflects broader changes in communication, technology, and educational practices. By blending textual information with visual aids, posters serve not only as a method of presenting complex ideas but also as an art form in itself, balancing aesthetic appeal with informational clarity.

Tracing the Origins

The history of poster presentations can be traced back to the 19th century, when the advent of mass printing technologies made it possible to produce posters in large quantities. Initially used for advertising and public announcements, the potential of posters to attract attention and convey messages quickly became apparent. The academic adoption of posters for presentations began in earnest in the mid-20th century, as conferences and symposiums sought more interactive and dynamic formats for sharing research findings. This period marked a significant shift from traditional oral presentations to a more inclusive and visually engaging method of scholarly communication.

Real-world Evolution and Impact

Throughout the decades, poster presentations have undergone significant transformations, influenced by advances in digital technology and changing academic landscapes. The introduction of digital design tools and software has expanded the possibilities for creativity and precision in poster design, allowing researchers to incorporate multimedia elements and interactive content. Moreover, the global push towards interdisciplinary collaboration and public engagement has elevated the role of poster presentations in facilitating conversations across diverse fields and audiences. Notable examples include the use of poster sessions at international conferences to foster global dialogue on pressing issues such as climate change, public health, and technological innovation.

Supporting Evidence

The significance and evolution of poster presentations are well-documented in academic literature and historical analyses. For instance, studies published in Educational Researcher highlight the increasing adoption of poster sessions in academic conferences as a means to enhance participant engagement and knowledge exchange. Similarly, a review in The Journal of Visual Communication in Medicine emphasizes the role of visual aesthetics and advertising in improving the effectiveness of scientific posters. These sources underscore the dual function of posters as both educational tools and objects of visual interest, validating their continued relevance in the academic, classroom, and professional discourse.

Defining the Purpose of Poster Presentations

Exploring the Core Objectives

At its heart, the purpose of a poster presentation extends beyond merely displaying information on a large sheet. It is a strategic communication tool designed to capture the essence of research or a project in a manner that is both accessible and engaging to a diverse audience. Poster presentations serve a multifaceted role: they facilitate the concise summary of complex ideas, foster interactive dialogue between the presenter and the audience, and promote networking opportunities within the academic and professional communities. This unique format allows for the visual representation of data, theories, and conclusions, making abstract concepts more tangible and understandable.

Historical and Educational Context

The educational foundation of poster presentations is deeply rooted in the principles of active learning and visual literacy. By compelling presenters to distill their work into the most essential elements, poster presentations encourage clarity of thought and the ability to prioritize information effectively. Historically, this format has enabled a more democratized form of knowledge sharing, where students, researchers, and professionals, regardless of their stage in their career, can contribute their findings and insights to a wider discourse. The educational benefits of engaging with poster presentations are well-documented, highlighting improvements in critical thinking, design skills, and public speaking.

Real-world Applications and Benefits

In practice, poster presentations have proven invaluable across a multitude of disciplines—from science and engineering to humanities and arts. They offer a platform for early-career researchers to showcase their work, for interdisciplinary teams to present collaborative projects, and for seasoned academics to share their findings with peers and the public alike. Notable real-world applications include poster sessions at major international conferences, where cutting-edge research is introduced, sparking discussions that can lead to new collaborations, funding opportunities, and advancements in the field.

Academic and Professional Endorsements

The effectiveness and importance of poster presentations are reinforced by numerous studies and professional guidelines. For instance, The Chronicle of Higher Education emphasizes the role of poster presentations in enhancing scholarly communication and professional development. Additionally, guidelines published by leading academic institutions offer comprehensive advice on designing impactful posters, underscoring the importance of visual elements, concise content, and a clear message. These resources not only validate the significance of poster presentations within the academic community but also provide practical insights into maximizing their potential.

Different Formats and Styles of Poster Presentations

A Diverse Landscape of Presentation Formats

The realm of poster presentations is characterized by a rich diversity of formats and styles, each tailored to suit the specific needs of the subject matter and the audience . From traditional print posters to interactive digital displays, the evolution of technology and design principles has expanded the possibilities for presenting research and projects. This adaptability not only enhances the visual appeal of posters but also broadens their accessibility and potential for engagement. Understanding the variety of available formats is crucial for presenters aiming to convey their message effectively and captivate their audience.

Historical Evolution and Trends

Traditionally, university poster presentations were predominantly print-based, utilizing paper or fabric as the medium. These printed posters relied heavily on graphic design principles to organize text and images in a visually pleasing manner. However, the advent of digital technology has introduced new formats, such as electronic posters (e-posters) and interactive displays, which allow for dynamic content, including animations, video clips, and hyperlinks. This shift reflects broader trends in digital communication and multimedia, offering presenters innovative ways to illustrate their findings and engage with viewers.

Illustrating Through Examples

The impact of diverse formats and styles can be seen in various fields. For instance, in scientific conferences, e-posters have become increasingly popular, facilitating more in-depth discussions through embedded data visualizations and interactive elements. In the arts and humanities, posters often incorporate a blend of textual analysis and visual artistry, showcasing creative approaches to design and page layout. Examples of standout poster presentations can be found in academic journals and online platforms, where award-winning designs are shared as inspiration for future presenters.

Guidance from Experts

The choice of format and style should be guided by the content of the presentation and the context in which it will be displayed. Experts in visual communication and academic presentation, such as Edward Tufte and Nancy Duarte, offer valuable insights into effective design principles. Additionally, scholarly articles in journals like The Design Journal and websites dedicated to academic poster design provide practical advice, emphasizing the importance of clarity, coherence, and visual impact. These resources underscore the critical role of format and style in enhancing the effectiveness of poster presentations.

Essential Components of a Poster

Crafting a Compelling Visual Narrative

The effectiveness of a poster presentation hinges on its ability to communicate a complex narrative through a blend of visual and textual elements. Identifying and integrating the essential components of a poster are critical steps in crafting a presentation that not only captures attention but also conveys the intended message clearly and succinctly. These components typically include the title, abstract, introduction, methodology, results, conclusions, references, and acknowledgments. Each element plays a pivotal role in the poster's overall narrative, guiding the viewer through the research journey in a logical and engaging manner.

Building on a Solid Foundation

The foundation of a successful poster presentation lies in its structure and content organization. The title should be concise yet descriptive, offering a clear indication of the poster's focus. The abstract provides a brief overview of the study, inviting further exploration. Introduction sections set the stage, outlining the research question and its significance, while the methodology and results sections detail the research process and findings. Conclusions highlight the implications of the study, and the references and acknowledgments sections give credit to the sources and contributors. This structured approach ensures that viewers can easily navigate the poster and grasp the key takeaways.

Real-world Examples and Design Strategies

Examining real-world examples of effective poster presentations reveals common design strategies that enhance readability and viewer engagement. These strategies include the use of bullet points for concise information delivery, graphical abstracts to summarize findings visually, and the strategic placement of visuals to complement the text. For instance, a poster in the field of environmental science might use infographics to illustrate the impact of pollution on ecosystems, while a medical research poster might include charts and graphs to display clinical trial results.

Expert Insights and Resources

The importance of these essential components and design strategies is echoed in literature and resources aimed at guiding poster designers and creators. Edward Tufte's principles of information design emphasize the balance between visual and textual elements, advocating for clarity, precision, and efficiency. Similarly, resources like The Craft of Scientific Posters provide practical advice on selecting and organizing poster components to maximize impact. Peer-reviewed articles in academic journals also offer case studies and analyses of successful posters, serving as valuable references for those looking to create their own.

The Lifecycle of a Poster Presentation

From Concept to Display: Navigating the Journey

The lifecycle of a poster presentation encompasses a series of stages, from the initial concept to the final display and beyond. This journey begins with the identification of a research question or project theme, followed by the meticulous planning and design of the poster. Key milestones include the development of the poster's layout, the selection of visual elements, and the refinement of textual content. The culmination of this process is the presentation itself, where the poster is displayed to an audience, serving as a visual anchor for discussion and engagement. Understanding each phase of this lifecycle is crucial for presenters aiming to maximize the impact of their work.

Foundational Steps and Planning

The early stages of a poster's lifecycle are marked by brainstorming sessions, where ideas are generated and objectives are set. This phase involves extensive research and gathering of information, laying the groundwork for the poster's content. Decisions regarding the poster's format, style, and essential components are made, informed by the presenter's goals and the expectations of the target audience. Effective planning at this stage ensures a coherent structure and a focused message, setting the stage for a successful presentation .

Design, Development, and Delivery

The design and development phase is where the poster takes shape. Presenters employ various software and tools to create visual representations of their data and ideas, paying close attention to layout, typography, and color schemes. This phase is iterative, often involving multiple revisions to fine-tune the poster's aesthetic and informational elements. Once the design is finalized, the poster is produced—either printed or prepared as a digital display—and readied for presentation. The delivery stage is a critical opportunity for presenters to engage with their audience, field questions, and gain feedback, adding a dynamic dimension to the poster's lifecycle.

Post-Presentation Impact and Archival

After the presentation, the poster's lifecycle continues through the dissemination of its content in digital repositories, academic websites, or social media platforms, reaching a wider audience and extending its life beyond the initial event. This phase may also involve reflecting on feedback, making adjustments, and repurposing the content for future presentations or publications. Proper archival and sharing practices ensure that the knowledge and insights conveyed through the poster remain accessible and continue to contribute to scholarly dialogue and public discourse.

Incorporating Expert Guidance and Best Practices

Throughout the lifecycle of a poster presentation, adherence to best practices and expert guidance is paramount. Resources such as The Effective Scientist's Guide to Poster Design and academic blogs on presentation skills offer a wealth of tips and strategies for each stage of the process. These resources stress the importance of clarity, engagement, and adaptability, advising presenters to anticipate audience questions and be prepared to discuss their work in-depth. By navigating the lifecycle with intention and expertise, presenters can significantly enhance the visibility and impact of their research.

Selecting the Right Software and Tools

Charting the Digital Landscape for Poster Creation

In the era of digital communication, selecting the right software and tools is a pivotal decision in the lifecycle of a poster presentation. This choice can significantly influence the design process , the effectiveness of the final product, and the ease with which information is conveyed. From graphic design software to specialized scientific visualization tools, the range of available options caters to the diverse needs and skill levels of presenters. Navigating this digital landscape requires an understanding of the functionalities and features that best complement the objectives of the poster, ensuring that the chosen tools enhance rather than hinder the creative process.

The Foundation of Effective Design

The foundation of an effective poster design lies in the seamless integration of text, images, and data visualizations. Software such as Adobe Illustrator, Inkscape, and Canva offers a spectrum of design capabilities, from basic layout and typography to advanced graphic elements and illustrations. For presenters focused on data-rich subjects, tools like Tableau or R with ggplot2 provide sophisticated options for creating compelling data visualizations. The selection process should consider factors such as user-friendliness, compatibility with other platforms, and the specific requirements of the presentation format, whether it be print or digital.

Real-World Applications and Choices

In real-world scenarios, the choice of software often reflects the discipline and objectives of the poster presentation. For instance, researchers in the sciences may gravitate towards tools that offer precision in data representation, such as MATLAB or Python for generating plots. In contrast, professionals in the arts and humanities might prioritize software with strong typographic and layout capabilities, such as Adobe InDesign. Notable examples of well-designed posters, often shared in online forums and design communities, illustrate the impact of software choice on the effectiveness of visual communication.

Guidance from Experts and the Community

For those navigating the selection of software and tools, guidance from experienced designers and presenters can be invaluable. Online tutorials, user forums, and academic workshops provide platforms for sharing insights and tips on maximizing the potential of different software. Additionally, reviews and comparisons in design publications and blogs offer an overview of the latest features and capabilities, helping presenters make informed decisions. Leveraging these resources can demystify the digital tools landscape, empowering creators to produce posters that are not only visually appealing but also rich in content and easy to understand.

Timeline Planning for Your Presentation

Setting the Stage for Success

Effective timeline planning is essential for ensuring the success of a poster presentation. This process involves allocating sufficient time for each phase of the poster's lifecycle, from initial research and design to printing and practice for the presentation itself. Establishing a detailed timeline helps in managing tasks efficiently, avoiding last-minute rushes, and ensuring a polished final product. By breaking down the project into manageable milestones, presenters can maintain a steady pace of progress, allowing for creativity to flourish within a structured framework.

Understanding the Key Milestones

The key milestones in the timeline of a poster presentation typically include the conceptualization of the idea, in-depth research, initial design drafts, feedback collection, final revisions, and printing or digital preparation. Additionally, presenters and event organizers should factor in time for rehearsing their explanation of the poster, as this verbal component is crucial for engaging with the audience during the presentation. Each of these stages requires careful consideration and allocation of time, taking into account the complexity of the topic, the availability of resources, and potential challenges that may arise.

Learning from Examples and Best Practices

Examining successful poster presentations provides valuable insights into effective timeline planning. For example, a presenter who begins the design process several weeks in advance can incorporate feedback from peers and mentors, ensuring a more refined and impactful poster. Academic journals and conference websites often feature timelines and planning guides, illustrating best practices for managing time efficiently. These resources highlight the importance of flexibility within the timeline, allowing for adjustments based on feedback and iterative improvements.

Expert Advice and Strategic Approaches

Experts in academic and professional presentation emphasize the importance of starting early and setting realistic deadlines. Resources like The Chronicle of Higher Education and Nature's guide to scientific posters recommend backward planning—starting from the presentation date and working backward to determine when each task should be completed. This approach ensures that all aspects of the poster, from content accuracy to design aesthetics, are given due attention. Additionally, leveraging project management tools and software can aid in tracking progress and maintaining focus on the ultimate goal: delivering a compelling and informative poster presentation.

Understanding Poster Size and Orientation

Navigating Dimensions and Design Impacts

The size and orientation of a poster presentation are critical factors that significantly influence its design, readability, and overall impact. Choosing the right dimensions requires a balance between the amount of information to be presented, the visual appeal of the poster, and the practical considerations of the venue where it will be displayed. Orientation—whether portrait or landscape—also plays a key role in how content is organized and perceived. Understanding these aspects is essential for creating a poster that effectively communicates the intended message while being visually engaging and easy to navigate.

Historical Context and Evolving Standards

Historically, the standard sizes for academic posters have evolved, influenced by printing capabilities, conference requirements, and disciplinary conventions. Common sizes range from A0 (33.1 x 46.8 inches) to A3 (11.7 x 16.5 inches), with variations based on specific event guidelines. The choice between portrait and landscape orientation has traditionally been guided by the nature of the content and the aesthetic preferences of the designer. As digital displays become more prevalent, new standards are emerging, accommodating a wider range of sizes and formats, and offering greater flexibility in poster design.

Real-World Considerations and Decisions

In practical terms, by contrast, the decision on poster size and orientation often depends on the venue's space constraints, the expected audience flow, and the method of presentation (e.g., hanging, digital screens, or stands). For instance, a larger poster in landscape orientation or standing might be more suitable for detailed data visualizations that require a wider format, while a portrait orientation could be preferred for posters that aim to communicate findings in a more linear, straightforward manner. Successful examples from various fields demonstrate how these decisions are integral to enhancing the poster's readability and audience engagement.

Expert Guidelines and Resources

Design experts and academic guidelines offer valuable advice on selecting the appropriate size and orientation for poster presentations. Recommendations typically emphasize the importance of clarity, audience engagement, and the effective use of space. Resources such as the American Psychological Association and The Royal Society of Chemistry provide specific guidelines on poster dimensions, aligning with the standard practices of academic conferences. Additionally, design software often includes templates and tools specifically tailored for poster creation, helping presenters visualize and plan their layouts in accordance with these dimensions.

Print vs. Digital Posters: A Comparative Analysis

Exploring the Mediums' Unique Advantages

The choice between print and digital posters presents a crucial decision for presenters, each medium offering distinct advantages and considerations. Print posters, traditional staples of academic conferences and public spaces, excel in delivering a tactile, permanent visual experience. Their physical presence allows for easy viewing in various settings, from gallery walks to outdoor displays. Digital posters, on the other hand, leverage technology to offer dynamic, interactive elements such as animations, videos, and hyperlinks, enhancing the engagement and accessibility of the content. This comparative analysis explores how both mediums cater to different presentation goals and audience expectations.

The Evolution of Poster Presentations

The evolution from print to digital posters mirrors broader technological advancements and shifts in communication preferences. Initially, the poster's role in disseminating information was predominantly served by print formats, favored for their simplicity and wide reach. However, the digital era introduced new possibilities for interaction and information sharing, challenging the traditional poster model. Today, digital posters can be easily updated, shared online, and integrated into virtual conferences, extending their reach beyond physical boundaries. This transition highlights the adaptability of poster presentations to changing technological and societal trends.

Practical Implications and Considerations

Choosing between print and digital formats involves practical implications regarding production, distribution, and presentation. Print posters require consideration of printing costs, materials, and logistics, particularly for large-scale or high-quality prints. Digital posters, while eliminating printing costs, may necessitate access to screens or devices for viewing and interactive features that require specific software or platforms. The decision often depends on the context of the presentation, the target audience, and the desired level of interaction and engagement. Real-world examples illustrate how presenters navigate these decisions, opting for the medium that best aligns with their objectives and the capabilities of their venue.

Expert Perspectives and Future Directions

Experts in visual communication and educational technology offer insights into the strengths and limitations of both print and digital posters. Studies and articles in academic journals, such as The Journal of Digital Learning, suggest that digital posters may enhance learning outcomes and audience engagement through interactive elements. Conversely, advocates for print posters highlight the value of a tangible, distraction-free medium that encourages in-depth, focused interaction. The future of poster presentations likely involves a hybrid approach, leveraging the advantages of both mediums to meet diverse needs and preferences.

Checklist for Poster Presentation Preparation

Crafting a Comprehensive Preparation Strategy

A well-organized checklist is indispensable for preparing an effective poster presentation , serving as a roadmap that guides presenters through each critical step of the process. From initial research and design to the final touches before presentation, a thorough checklist ensures no important detail is overlooked. This tool not only aids in structuring the preparation timeline but also helps in maintaining quality and coherence throughout the poster. Incorporating key tasks such as defining the poster's objectives, selecting appropriate software and tools, and practicing the presentation can significantly enhance the poster's impact.

Essential Checklist Components

The cornerstone of a poster presentation preparation checklist includes tasks such as:

Identifying the main message and target audience.

Researching and gathering relevant data and literature.

Selecting the right software and tools for design.

Drafting the layout and organizing content effectively.

Incorporating visual elements (graphs, images, charts) to complement the text.

Revising and refining the content for clarity and impact.

Ensuring adherence to the specific size and orientation requirements.

Printing or finalizing the digital version of the poster.

Preparing to create a concise and engaging oral synopsis for interaction with the audience.

Scheduling rehearsals to refine delivery and anticipate answers to questions.

Leveraging Real-World Examples

Examining real-world examples of successful poster presentations can provide valuable insights into effective preparation strategies. For instance, award-winning posters often demonstrate meticulous attention to detail, innovative use of visual aids, and clear communication of complex ideas. Academic institutions and professional conferences frequently share such examples, offering a practical glimpse into the preparation process that led to their success. These cases underline the importance of thorough planning and the impact of a well-prepared presentation.

Guidance from Experienced Presenters and Educators

Experienced presenters and educators emphasize the significance of early and thorough preparation. Resources like The Effective Poster Presentation Guide and The Academic's Handbook to Presentations offer comprehensive checklists and tips, covering every aspect of poster design and presentation. These resources advocate for a proactive approach, suggesting that presenters seek feedback during the preparation process and adapt their posters based on constructive criticism. Following a detailed checklist not only facilitates a smoother preparation experience but also increases confidence, ensuring presenters are well-equipped to engage their audience effectively.

Thanks for reading and be sure to share this guide if you enjoyed it!

Hungry to read more guides? Here are a few guides you might like:

Strategically Crafting Headlines and Titles

Mastering Data Visualization Skills Effectively

FAQs on Poster Presentations

What is a poster presentation format.

A poster presentation format involves a visual and textual summary of research or a project displayed on a large poster. This format is designed to facilitate interactive discussions between the presenter and the audience, often in an academic or professional conference setting. Key components include the title, abstract, introduction, methods, results, and conclusions, strategically arranged for readability and impact.

What are the rules of poster presentation?

The fundamental rules include clarity in design and content, succinctness in text, effective use of visuals (such as graphs, charts, and images), adherence to specified size and orientation guidelines, humor and preparedness for an engaging discussion with the audience. Additionally, respecting copyright laws and citing sources accurately is essential.

How to prepare a poster?

Preparing a poster involves identifying the main message, gathering and organizing content, designing the layout using appropriate software, incorporating visual elements to support the text, and revising content for clarity. Following a detailed checklist can ensure a comprehensive preparation process.

How do I make my poster presentation stand out?

To make a poster stand out, focus on creating an eye-catching design, concise and impactful content, high-quality visuals, and a clear, logical flow of information. Interactive elements, such as QR codes for digital posters, can also enhance engagement. Practicing your pitch to communicate and sell your message effectively during the poster session will further distinguish your presentation.

What is the definition of a poster?

A poster is a visual tool used to communicate information concisely and attractively, combining text and graphical elements. It serves various purposes, including advertising, education, and information dissemination in both public spaces and specialized settings for events like academic conferences.

What is the purpose of a poster?

The purpose of a poster is to present information in a way that is accessible and engaging to a wide audience. In academic and professional contexts, for example, posters aim to summarize research findings or project details, facilitating discussion and knowledge exchange.

What makes a good poster?

A good poster effectively communicates its message through a clear, coherent design, concise content, impactful visuals, and a viewer-friendly layout. It engages and interests the audience, encourages interaction, and conveys the essence of the research or project succinctly.

How do you write a poster?

Writing a poster involves drafting text that is clear, concise, and focused on the key messages. Use bullet points for easy reading, integrate visuals to explain complex ideas, and ensure the content is organized logically, with distinct sections for the introduction, motivation, methodology, results, and conclusions.

What do you mean by poster presentation?

A poster presentation refers to the process of summarizing research or a project on a poster and presenting it to an audience, typically at academic, scientific, or related professional events. It allows for direct interaction with viewers, offering opportunities for feedback and discussion.

How do I make a poster presentation?

Making and selling a poster presentation involves several steps: selecting the right content and visuals, designing the poster layout, printing or preparing the digital display, and finally rehearsing an engaging synopsis of your work for presentation to the audience.

Discover how we can create magic in your communication

Creating a Poster Presentation Template

Methodically Creating a Poster Template

Establishing a Flexible Template Structure Introduction: Foundations of Versatility Creating a flexible poster template structure is essential for adapting to various content needs and presentation contexts. This adaptability allows users to customize their presentations while maintaining a coherent and professional design aesthetic. Background: The Importance of Flexibility In the realm

The Future of Poster Presentations

Predicting Emerging Trends in Poster Design

The Impact of New Technologies on Poster Design Introduction: Revolutionizing Visual Communication The landscape of poster design is undergoing a radical transformation, driven by the advent of new technologies. These innovations not only enhance the aesthetic appeal of posters but also extend their functionality, making them more interactive and impactful.

Poster Presentations in Virtual Environments

Adapting Posters in Virtual Environments

Best Practices for Virtual Poster Presentations Introduction: Mastering the Art of Virtual Presentation Virtual, poster boards and presentations have become a staple in the academic and professional landscape, offering a unique platform to showcase research and ideas remotely. Mastering this format requires understanding best practices that cater to digital environments.

Creating a Poster

What exactly is a poster presentation.

A poster presentation combines text and graphics to present your project in a way that is visually interesting and accessible. It allows you to display your work to a large group of other scholars and to talk to and receive feedback from interested viewers.

Poster sessions have been very common in the sciences for some time, and they have recently become more popular as forums for the presentation of research in other disciplines like the social sciences, service learning, the humanities, and the arts.

Poster presentation formats differ from discipline to discipline, but in every case, a poster should clearly articulate what you did, how you did it, why you did it, and what it contributes to your field and the larger field of human knowledge.

What goals should I keep in mind as I construct my poster?

• Clarity of content. You will need to decide on a small number of key points that you want your viewers to take away from your presentation, and you will need to articulate those ideas clearly and concisely.
• Visual interest and accessibility. You want viewers to notice and take interest in your poster so that they will pause to learn more about your project, and you will need the poster’s design to present your research in a way that is easy for those viewers to make sense of it.

Who will be viewing my poster?

The answer to this question depends upon the context in which you will be presenting your poster. If you are presenting at a conference in your field, your audience will likely contain mostly people who will be familiar with the basic concepts you’re working with, field-specific terminology, and the main debates facing your field and informing your research. This type of audience will probably most interested in clear, specific accounts of the what and the how of your project.

If you are presenting in a setting where some audience members may not be as familiar with your area of study, you will need to explain more about the specific debates that are current in your field and to define any technical terms you use. This audience will be less interested in the specific details and more interested in the what and why of your project—that is, your broader motivations for the project and its impact on their own lives.

How do I narrow my project and choose what to put on my poster?

Probably less than you would like! One of the biggest pitfalls of poster presentations is filling your poster with so much text that it overwhelms your viewers and makes it difficult for them to tell which points are the most important. Viewers should be able to skim the poster from several feet away and easily make out the most significant points.

The point of a poster is not to list every detail of your project. Rather, it should explain the value of your research project. To do this effectively, you will need to determine your take-home message. What is the single most important thing you want your audience to understand, believe, accept, or do after they see your poster?

Once you have an idea about what that take-home message is, support it by adding some details about what you did as part of your research, how you did it, why you did it, and what it contributes to your field and the larger field of human knowledge.

What kind of information should I include about what I did?

This is the raw material of your research: your research questions, a succinct statement of your project’s main argument (what you are trying to prove), and the evidence that supports that argument. In the sciences, the what of a project is often divided into its hypothesis and its data or results. In other disciplines, the what is made up of a claim or thesis statement and the evidence used to back it up.

Remember that your viewers won’t be able to process too much detailed evidence; it’s your job to narrow down this evidence so that you’re providing the big picture. Choose a few key pieces of evidence that most clearly illustrate your take-home message. Often a chart, graph, table, photo, or other figure can help you distill this information and communicate it quickly and easily.

What kind of information should I include about how I did it?

Include information about the process you followed as you conducted your project. Viewers will not have time to wade through too many technical details, so only your general approach is needed. Interested viewers can ask you for details.

What kind of information should I include about why I did it?

Give your audience an idea about your motivation for this project. What real-world problems or questions prompted you to undertake this project? What field-specific issues or debates influenced your thinking? What information is essential for your audience to be able to understand your project and its significance? In some disciplines, this information appears in the background or rationale section of a paper.

What kind of information should I include about its contribution ?

Help your audience to see what your project means for you and for them. How do your findings impact scholars in your field and members of the broader intellectual community? In the sciences, this information appears in the discussion section of a paper.

How will the wording of my ideas on my poster be different from my research paper?

In general, you will need to simplify your wording. Long, complex sentences are difficult for viewers to absorb and may cause them to move on to the next poster. Poster verbiage must be concise, precise, and straightforward. And it must avoid jargon. Here is an example:

Wording in a paper: This project sought to establish the ideal specifications for clinically useful wheelchair pressure mapping systems, and to use these specifications to influence the design of an innovative wheelchair pressure mapping system.

Wording on a poster:

Aims of study

• Define the ideal wheelchair pressure mapping system
• Design a new system to meet these specifications

Once I have decided what to include, how do I actually design my poster?

The effectiveness of your poster depends on how quickly and easily your audience can read and interpret it, so it’s best to make your poster visually striking. You only have a few seconds to grab attention as people wander past your poster; make the most of those seconds!

How are posters usually laid out?

In general, people expect information to flow left-to-right and top-to-bottom. Viewers are best able to absorb information from a poster with several columns that progress from left to right.

Even within these columns, however, there are certain places where viewers’ eyes naturally fall first and where they expect to find information.

Imagine your poster with an upside-down triangle centered from the top to the bottom. It is in this general area that people tend to look first and is often used for the title, results, and conclusions. Secondary and supporting information tend to fall to the sides, with the lower right having the more minor information such as acknowledgements (including funding), and personal contact information.

• Main Focus Area Location of research fundamentals: Title, Authors, Institution, Abstract, Results, Conclusion
• Secondary Emphasis Location of important info: Intro, Results or Findings, Summary
• Supporting Area Location of supporting info: Methods, Discussion
• Final Info Area Location of supplemental info: References, Acknowledgments

How much space should I devote to each section?

This will depend on the specifics of your project. In general, remember that how much space you devote to each idea suggests how important that section is. Make sure that you allot the most space to your most important points.

How much white space should I leave on my poster?

White space is helpful to your viewers; it delineates different sections, leads the eye from one point to the next, and keeps the poster from being visually overwhelming. In general, leave 10—30% of your poster as white space.

Should I use graphics?

Absolutely! Visual aids are one of the most effective ways to make your poster visually striking, and they are often a great way to communicate complex information straightforwardly and succinctly. If your project deals with lots of empirical data, your best bet will be a chart, graph, or table summarizing that data and illustrating how that data confirms your hypothesis.

If you don’t have empirical data, you may be able to incorporate photographs, illustrations, annotations, or other items that will pique your viewers’ interest, communicate your motivation, demonstrate why your project is particularly interesting or unique.

Don’t incorporate visual aids just for the sake of having a pretty picture on your poster. The visual aids should contribute to your overall message and convey some piece of information that your viewers wouldn’t otherwise get just from reading your poster’s text.

How can I make my poster easy to read?

There are a number of tricks you can use to aid readability and emphasize crucial ideas. In general:

• Use a large font. Don’t make the text smaller in order to fit more onto the poster. Make sure that 95% of the text on your poster can be read from 4 feet away. If viewers can’t make out the text from a distance, they’re likely to walk away.
• Choose a sans-serif font like Helvetica or Verdana, not a serif font, like Times New Roman. Sans-serif fonts are easier to read because they don’t have extraneous hooks on every letter. Here is an example of a sans-serif and a serif font:
• Once you have chosen a font, be consistent in its usage. Use just one font.
• Don’t single-space your text. Use 1.5- or double-spacing to make the text easier to read.

For main points:

• Use bold, italicized, or colored fonts, or enclose text in boxes. Save this kind of emphasis for only a few key words, phrases, or sentences. Too much emphasized text makes it harder, not easier, to locate important points.
• AVOID USING ALL CAPITAL LETTERS, WHICH CAN BE HARD TO READ.
• Make your main points easy to find by setting them off with bullets or numbers.

What is my role as the presenter of my poster?

When you are standing in front of your poster, you—and what you choose to say—are as important as the actual poster. Be ready to talk about your project, answer viewers’ questions, provide additional details about your project, and so on.

How should I prepare for my presentation?

Once your poster is finished, you should re-familiarize yourself with the larger project you’re presenting. Remind yourself about those details you ended up having to leave out of the poster, so that you will be able to bring them up in discussions with viewers. Then, practice, practice, practice!

Show your poster to advisors, professors, friends, and classmates before the day of the symposium to get a feel for how viewers might respond. Prepare a four- to five-minute overview of the project, where you walk these pre-viewers through the poster, drawing their attention to the most critical points and filling in interesting details as needed. Make note of the kinds of questions these pre-viewers have, and be ready to answer those questions. You might even consider making a supplemental handout that provides additional information or answers predictable questions.

How long should I let audience members look at the poster before engaging them in discussion?

Don’t feel as if you have to start talking to viewers the minute they stop in front of your poster. Give them a few moments to read and process the information. Once viewers have had time to acquaint themselves with your project, offer to guide them through the poster. Say something like “Hello. Thanks for stopping to view my poster. Would you like a guided tour of my project?” This kind of greeting often works better than simply asking “Do you have any questions?” because after only a few moments, viewers might not have had time to come up with questions, even though they are interested in hearing more about your project.

Should I read from my poster?

No! Make sure you are familiar enough with your poster that you can talk about it without looking at it. Use the poster as a visual aid, pointing to it when you need to draw viewers’ attention to a chart, photograph, or particularly interesting point.

Sample Posters

Click on the links below to open a PDF of each sample poster.

“Quantitative Analysis of Artifacts in Volumetric DSA: The Relative Contributions of Beam Hardening and Scatter to Vessel Dropout Behind Highly Attenuating Structures”  James R. Hermus, Timothy P. Szczykutowicz, Charles M. Strother, and Charles Mistretta

Departments of Medical Physics, Biomedical Engineering, and Radiology: University of Wisconsin-Madison

“Self-Care Interventions for the Management of Mouth Sores in Hematology Patients Receiving Chemotherapy” Stephanie L. Dinse and Catherine Cherwin

School of Nursing: University of Wisconsin-Madison

“Enhancing the Fluorescence of Wisconsin Infrared Phytofluor: Wi-Phy for Potential Use in Infrared Imaging”  Jerad J. Simmons and Katrina T. Forest

Department of Bacteriology: University of Wisconsin-Madison

Academic and Professional Writing

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Analysis Papers

Reading Poetry

A Short Guide to Close Reading for Literary Analysis

Using Literary Quotations

Play Reviews

Writing a Rhetorical Précis to Analyze Nonfiction Texts

Incorporating Interview Data

Grant Proposals

Planning and Writing a Grant Proposal: The Basics

Additional Resources for Grants and Proposal Writing

Job Materials and Application Essays

Writing Personal Statements for Ph.D. Programs

• Before you begin: useful tips for writing your essay
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• Get more help with your essay
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Resume Writing Tips

CV Writing Tips

Cover Letters

Business Letters

Proposals and Dissertations

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Research Papers

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Creating Poster Presentations

Writing an Abstract for Your Research Paper

Thank-You Notes

Advice for Students Writing Thank-You Notes to Donors

Reading for a Review

Critical Reviews

Writing a Review of Literature

Scientific Reports

Scientific Report Format

Sample Lab Assignment

Writing for the Web

Writing an Effective Blog Post

Writing for Social Media: A Guide for Academics

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How to Create a Poster Presentation

Getting started, poster design best practices.

• Don't be too wordy! Keep text concise and clear.
• Organization is key. Think about what you want to say first and then carefully consider layout.
• Consider your audience. What will they have questions about? What do you want them to learn from your poster?
• Make sure your title is descriptive and large enough to be readable from far away.
• Think about image and font sizes so the poster is readable from 5-8 feet away.
• Use headings, bullets, and graphics to break up text.
• Make sure your images and graphics have contrast so they pop on the page.
• Think about including contact information for those who want more information.
• Remember, your poster will read left to right just like a page.

Example Posters (Click arrow to scroll through)

Award Categories

This year posters will be judged in two categories:

Most Visually Appealing Poster Description: A visually appealing poster can be judged based on the following criteria:

• Do visuals enhance poster content? Is it eye-catching?
• Are the components of the poster balanced across the space?
• Easy to read, pleasing-on-the-eye font/ color scheme choices? Is text error-free?
• Are photographs, graphs, tables, and other graphics creative?  

Best Articulation of Career Development Through Internship Description: In this category, we are looking for the poster to show how the internship impacted the student’s career path and development of career competencies.

• Poster provides clear description of the internship including student’s responsibilities/accomplishments
• Poster clearly identifies career readiness skills and how they were strengthened through internship
• Poster articulates student’s next steps and career goals
• Poster showcases internship in dynamic way such as “day-in-the-life”

Poster Template

This template will help you get started. Just download this and add your content to the boxes using PowerPoint. Be sure to keep the box sizes the same so that the poster will print properly.

Need Access to PowerPoint?

Because of the ease of importing images, formatting text boxes, and making slides with extra-large dimensions, many people use PowerPoint for creating posters. For this project, please use the PowerPoint template on this page for your poster. BC students can download PowerPoint for free . You are only allowed one download per computer. If you have received a new computer since your first download, you can re-download it on your new device. For any other technical assistance or if installation does not work, please connect directly with BC Information Technology Services by either calling (617-552-4357) or visiting the IT Help Desk located in O’Neill Library, 3rd floor. For those on or close to campus this summer, you can also use the Library computers that house all softwares.

Microsoft Office @ BC

• Last Updated: Feb 7, 2023 11:38 AM

+31 (0)6 5465 1346 | [email protected]

CAUSE AN EFFECT

Blog on science communication

How to design a poster presentation so your research stands out

Giving a poster presentation is not the dream of every scientist, but we help you to make a beautiful and effective poster presentation to take advantage of the networking opportunity!

Your research is important, so why waste everyone’s time with a poster with the main message hidden in bullet points and a design that makes it challenging to decipher text and tables?

Also check out our Poster Design Guidelines

The ultimate guide for good poster presentation design. Use it to create a well-designed poster that stands out and effectively communicates your research. We’ve created this together with conference organizers, scientists and universities. It’s based over a decade of experience with (visual) science communication.

What is the goal of your poster presentation?

A quick reminder: The main goal of a poster presentation is not to share your research results. If that were the case, you could just publish it, email it to colleagues in your field or hand out copies of your paper during conferences. Instead, the goal of standing next to your poster is to have interaction with other researchers in your field , learn from their critical questions, feedback, and suggestions, and make connections for future collaborations.

Your new goal is to present your work clearly and make sure that people stop to talk to you about your work. To achieve this goal, you and your poster need to STAND OUT. If you do it well, presenting your poster is an incredible learning opportunity. In our e-book about designing presentations , we talk a bit more about how to define your goal and message. Think about what your main message is, WHY your message is so important (typically the ‘background’ section) and only then WHAT the evidence is supporting your message (the ‘results’ section).

Write down your research as a story

We do this exercise in our science communication workshops a lot:

Write down your entire research in a single sentence (commas are allowed). Don’t worry if you don’t get it on the first try. In our workshops, we often start out by writing it down in a single paragraph or a one-minute speech and then shorten it until you have a single sentence. Answering the following questions help you get started:

Why are you doing your research? What is your ultimate goal?

e.g. We want to slow down Alzheimer’s disease, find a cure for small-cell carcinoma, find out which cells are responsible for skin cancer. We want to improve patient care in hospitals. We want to understand the environmental causes of obesity. We aim to study the best way to lose weight. We want to develop a new standard for research outcomes. (Just a few examples from our clients)

What is the underlying problem? Sometimes your research goal is more obscure than curing cancer or solving obesity. People will know these are major problems, and you do NOT need to point this out to them. However, you might be solving a problem people don’t know about yet. If that’s the case, you have to explain the problem AND the goal or solution to the problem. e.g. We think there is a better way to diagnose disease X than is currently done because current practice is very costly.

What exactly are you looking at in your research? How are you executing your research?

e.g. you are studying human behavior, performing cell microscopy, literature research in the national archives, interviews in local communities.

e.g. you are using epidemiology, meta-analysis, RCT, In-vitro study, computer modeling, AI, fieldwork, (online) questionnaires.

What makes your research, approach, or team unique?

e.g. We’re doing the first multi-disciplinary research into obesity prevention / We have an international team with over 20 participating countries / We developed a unique new technique or methodology / We combine all available data to date / We have a specific breed of mice that might answer the question better / This is the first time anyone has ever looked at X or used method Y.

This would result in a sentence like this:

To find out how to slow down Alzheimer’s disease, we are using new metabolomic profiling techniques to find pathways to prevent beta-amyloid proteins from forming harmful plaques in the brain.

This can be the new subtitle or large quote of your poster! It’s the main summary of what you’re trying to achieve.

Have a question as your main title

For the main title, you might want to use something even shorter. You can choose to have a question as a main title. This might lure more people to your poster than a statement. What about “Mental health in hospitals: what can health professionals do to ease the pain?”. It’s the perfect start to a conversation. Imagine what the first question would be that you can ask a person approaching you. It does not tell the whole story but makes people curious enough to walk up to your poster to read the answer or have a discussion with you.

Another example:

QUESTION: Will assessing differentiated dysplasia improve risk assessment of leukoplakia better than current WHO standards?

STATEMENT: Adding differentiated dysplasia to classic dysplasia assessment is a stronger prognostic indicator (HR:7.2) for malignant transformation than current WHO standards.

The 5-second science communication rule

In general, you only have a few seconds to grab attention with your poster. People will only stop at your poster if they are drawn in by an interesting title or a stunning design. When they decided to slow down and start reading more, it takes them about 30 seconds to read your poster. This is not reading in a traditional sense, but more skimming the titles. This means that if your titles are words such as Introduction, Methods, Results, Conclusion they will still have no idea what your research is about!

Reading your poster should not be a chore. Test it with some friends or colleagues. Show them your poster for 30 seconds, and ask them what they think is your main message, and what result/word/graph/design piqued their interest.

Poster prep-time!

• Think about what you want to get out of this poster presentation. Do you want to connect with at least 3 senior researchers? Do you want to get feedback on a specific result? Do you want to discuss your methods and ask others how they would do this?
• Prepare what you want to say when someone approaches your poster. Or better yet, what you want to ask them.
• Think about what critical questions people may have about your poster and prepare a short answer. Is your research about dairy and it is funded by the dairy industry? Expect some critical questions. Be grateful you get these questions, it’s what proper scientific discussion is all about!

Do not conform to “standards” imposed by the conference

We know that you often have to adhere to guidelines for your poster presentation. Maybe you have to abide by a standard template from your institution, or have huge logos from every single collaborator (and even pictures of their locations!) on it. We advise that you do NOT give in to these demands without a fight. Remember: these guidelines are not made by science communication experts, but often by the press officer with a desire for a uniform look or by more senior scientists who think design is something achieved by rainbow-colored text effects in Word. You get our frustration…

Of course, it’s good to adhere to the physical format of the poster mount and have large and legible text, but we’ll try to push you out of your comfort zone here a bit. You will not get punished by anyone for using different colors than your institution, use a different font, and use design in a way that makes your research pop. Remember: you can not stand out if your poster looks like all the other boring posters in the room!

TEXT: How to make sure your main message stands out

Don’t structure your presentation like a paper.

Ditch the abstract/introduction/results/conclusion/acknowledgments structure and create your own interesting titles. Instead: write conclusive titles that people can skim. This means that you should make sure that your titles (the largest texts on your poster) tell your story.

Turn headings into conclusions & quotes.

Instead of the vague descriptive title “Costs of diabetes” you can turn it into the main conclusive message: “Total costs of diabetes have increased to $245 billion.” Which one do you prefer?

This means that you do NOT highlight the least interesting words on your paper, but let the MESSAGE stand out. We cringe when we see the words “Background” highlighted in huge bright blue text, and the main message obscured in smaller text.

An example: How to structure your research (based on https://www.ncbi.nlm.nih.gov/pubmed/32023777 ).

Which behavioral and nutritional factors are targets for stomach cancer prevention programmes?

A meta-analysis and systematic review of 14 behavioral and nutritional factors in 52,916 studies.

Helicobacter pylori infection, smoking, alcohol, high salt intake were identified as the main factors contributing to stomach cancer.

These results may be utilized for ranking and prioritizing preventable risk factors to implement effective prevention programs.

As you can see, with the new structure, it’s already a short explanation of your entire research! Way to go!

TIP: Does your research show negative results? Shout it from the rooftops! Don’t be disappointed, your research is just as important as anyone else’s. Do not hide it, show it, so other people can learn from it.

DESIGN: Keep it clean and simple

How do you think you will come across if you use different backgrounds, colors and fonts for every slide? Does that really make you look creative and professional? We know it’s tempting, but don’t use every tool PowerPoint has given you to design with. Don’t use gradients, drop-shadows, text effects if you don’t know how to use them.

The design of your poster should support your story, provide structure, and make your presentation more effective. Design can also help distinguish between the main message and supporting information. By using different designs for your main thread and quotes, anecdotes, or examples you make sure people don’t lose sight of your most important messages.

We love to show bad examples, so check out this poster presentation dissection:

Only use bullet points for actual lists

If there is one piece of advice we would love for you to remember from this post: do NOT use bullet points for sentences! It transforms them into weird short sentences and doesn’t make your messages any clearer. Please, only use bullet points for actual lists. Like countries or disease outcomes you are measuring. Disregard your instinct to put bullets before sentences and just write a nice readable paragraph instead. People will love you for it! If you’re feeling creative you can always ask yourself the question of whether there are better ways to visualize your bullet points. Showing the countries you’ve gathered data from in an actual map is MUCH more informative than a list (anybody knows where Kyrgyzstan is located exactly?). We often use https://mapchart.net/world.html for creating maps.

COLOR: When in doubt, start with white and grey, and add a single pop of color.

We’re not going to explain color theory here. And don’t be afraid to use ANY color you want. Just make sure to check whether it has enough contrast with the background to be legible (with the WebAIM contrast checker ). Don’t waste your time on this. When in doubt, choose 1 single color (or shades of the same color) and combine it with black for text and white and light grey for backgrounds, boxes, and borders. Add a single pop of color to create focus where you want the audience to look, e.g. important keywords, arrows, and your main message. We have added some color scheme examples in our Poster Presentation Template (see below).

IMAGES: Only use images that contribute to your message

Text alone can be a bit uninspiring sometimes. We encourage the use of images but make sure they contribute to your message. Either use them to show which topic you are researching (e.g. plane aerodynamics, body fat distribution, or the history of women’s rights), or when they have intrinsic value and show something that you cannot point out in words (e.g. the location of an aorta stent, or the flow of information between low-orbit satellites). Don’t add cute images of people, landscapes, university buildings or flower patterns to spice up your poster. Check out our favorite resources for good free copyright-free images and design tools.

So please don’t use random useless stock photo’s like these in your presentation! #facepalm

GRAPHS: Make sure people can read a graph without having to consult a legend or description.

A graph is better than a table. It’s much easier to understand relationships in your data when presented visually in a graph than as numbers in a table. However, a conclusion drawn from the data, presented as a main conclusion with a single number (e.g. alcohol consumption is 23% higher in France than in Sweden) is better than your run-of-the-mill graph with a vague description of the two axes.

Write graph titles as a conclusion of your result.

Which title do you think is better?

Projected disease prevalence and mortality reduction over 20 years for the population aged 18 to 95 years in nine European countries with lower salt intake.

Lower salt intake reduced the prevalence of stroke in Poland by 13.5%

Don’t use separate legends in your graph (e.g. those boxes on the side of the graph). If possible, put the text/label explaining what a line represents next to the line. This prevents people from having to go back and forth between the graph and legend to understand its message.

• Do not copy your complex research paper title as the title on a poster. Create a short and snappy poster title that draws people in.
• Don’t include any text, graph, or image that does not contribute to your main points. If people can understand your main message without them, leave them out.
• Never apply chart junk in your graphs, remove all unnecessary lines/gradients/grids.
• Don’t use high-contrast boxes with rounded corners: this creates weird arrows between boxes that draw your eye to the area in between text.
• Avoid unclear QR codes, people will have no idea what happens after they scan it and it’s often being used for fraudulent purposes.
• Rewrite the title into an intriguing question or statement, so people know what to talk to you about.
• Your main purpose/unique proposition/interesting result should be the largest text on the poster. You should be able to read it from five meters away.
• Ensure that everything on the poster is self-explanatory. Avoid abbreviations and acronyms.
• Make sure it’s clear from the poster who you are. Highlight one of the authors, or add a (recent, professional) portrait, so people can also find you later if they visited the poster when you were away.
• White. Space. Scientists seem to think that white space is wasted space that needs more text crammed in. The opposite is true. More white space makes your poster seem less daunting, and easier to approach.
• Have a call to action on your poster. Who do you want people to contact, and what would you want to talk about in future communications? Include your Twitter, LinkedIn, email if possible.
• When in doubt about the colors: choose white and light grey and add a single pop of color. It’s the safest bet!
• Avoid jargon. You can get into jargon and details AFTER people have approached you and your poster.
• Use enough contrast between the background and letters so people can actually read it. You can check your contrast at: https://webaim.org/resources/contrastchecker/

Creative ideas for those who are ready to conquer the world with their research:

• Laminate your poster and give people a whiteboard marker to write things on it or highlight sections they think are important. This is not only a nice gimmick that people will remember, but can be good for you as a reminder of the feedback you were given. As an added bonus it gives visitors a chance to interact with each other.
• Bring a prop related to your research to the stand. Do you research fat cells? Bring a pound of lard with you. Do you research tooth health? Bring a plastic jaw with you that people can look at.

Tip: Print on textiles instead of paper. Easier to take with you on a plane without tearing or creasing. However, do this only when you are going to use the poster multiple times, it’s a waste of material otherwise.

To hand out or not to hand out?

A hand-out is a great way to get into depth without cramming every single detail into your poster. But you might just have printed 20 copies and nobody to hand it out to. Also, who reads all the things they collect when they get home? In other words: we do not advise you to bring hand-outs.

As useful as it may seem, we think that making the connection is more important than sharing the details of your research right then and there. So instead, give out your LinkedIn or ResearchGate details or your personal website URL, so you are instantly connected and they will see any new updates you post in their timeline. If they are still interested in the details, you have their contact information to send them your paper when it’s published!

POSTER PRESENTATION – A CASE STUDY

Have you read all our tips but still don’t know how to implement them in your poster? Don’t worry, we will go over a case study of an existing poster presentation.

For this case study, we worked together with Joseph Diab , a PhD candidate in bioanalytical chemistry at The Arctic University of Norway (UiT) doing research into Ulcerative Colitis. He wanted to update his poster for his next poster presentation and volunteered with us to make it better.

The BEFORE poster

The poster he made was a typical poster, not bad at all actually, we’ve seen much, much worse… But there was plenty to improve. Let’s go over the poster to find out what could be improved.

The good thing about the poster was that the main title was written in big text, and he even emphasized the most important words. This is a great way to have it stand out more. He did not fall into the trap of having his paper title as the main title, and put it in smaller text below. He was right to make the conclusion bigger as well.

However, there is room for improvement. When you look at the poster while squinting your eyes, only the main title jumps out at you. There is not much larger text to scan to get a feel for what he’s trying to tell us. We’re also missing the reason he is doing this research. Why is it important to reveal the metabolomic signature? If the urgency is missing, people might walk past your poster.

So, to make his poster better we’ve given Joseph some homework questions about his research. These are his answers:

What do you want to get out of this poster presentation?  Joseph: I want to get feedback on how to proceed and validate these finding, and how to unravel the role of microbiota in IBD (Inflammatory bowel disease).

Can you tell me in your own words what the main purpose of your research is? Joseph: IBD is an untreatable nasty disease. The only available treatment just makes the patients go from active inflammation into remission. Most of these patients will develop inflammation again. Moreover, 20-30% of the patients develop very severe outcomes and need surgery, and they might die from complications or from cancer (caused by the treatment failure). In my research, we aim to find a biomarker to predict the outcome from the moments the patient gets the diagnosis.

Why is your research unique? Joseph: This is the first study to determine the full proteomic and transcriptomic profile in treatment-naïve and deep-remission UC patients.

What is the relevance of your results in the real world? Joseph: We are using metabolomics to improve the patient’s stratification in IBD.

We love it when researchers explain something in their own words, it’s so much clearer than when written as a paper! Here are the steps we took to improve his poster:

Step 1: Create an engaging main message.

We’ve rewritten the main message of his poster to include the main goal of his research (to improve IBD treatment) and made it a bit more interesting by adding part of his research results stating that he has found the “first clue”. This is a great way of showing that each research project is just one small step towards final answers, and this can make your audience a bit more curious. Who doesn’t like to figure out clues? This way the title also gives away a part of the results, which makes it easier for people to understand what you’ve accomplished.

Before: Ulcerative Colitis is characterized by altered tryptophan and fatty acid metabolism.

After: Finding biomarkers to improve the personalized treatment of Ulcerative Colitis. Altered tryptophan and fatty acid metabolism provide the first clue.

Step 2: Put the most important messages first.

In Joseph’s poster, like in so many, the conclusion is hidden away at the end of the poster. We’ve moved it up next to the title. In addition, we’ve moved the author affiliations to the bottom of the poster. They were taking up too much prime real estate, and it’s not very relevant for your audience.

Step 3: Create an effective design

We were lucky that Joseph was doing research in a field that is easy to visualize. Ulcerative Colitis is a disease of the large intestines, so we used an illustration of one to enhance the design. This was not just to “make it pretty”, but also to visually show the topic and draw your eye towards the most important message: the conclusion. People recognize an intestine much faster than reading the text.

We stayed away from the boring academic blue. Everybody is using it, which is a good reason to not use it yourself (the easiest way to stand out!). In this case the best choice was to just use the colors from the image. With this bright pink as an accent color, and whites and greys as main colors, you generate a nice cohesive color scheme in a snap!

TIP : If you can find a relevant image for your poster, always use that color in your color scheme! PowerPoint now has an eyedropper tool that enables you to pick any color from an image and use it in texts or boxes.

We wanted to separate the different paragraphs, but not draw too much attention to it by using dark backgrounds, thick borders or lots of contrast, so we used subtle shadow which divides the main sections but does not distract.

Step 4: Emphasize your most important messages

Our advice is to de-emphasize words such as methods and background . However, this might be a bit scary, since it deviates so much from what posters have looked like for years. So we decided to keep it, but use a smaller font size. We used the pink color to emphasize the most important sentences and draw your eyes towards them. If you squint and just read the larger pink text, you should be able to understand the research. We wanted to make it stand out more and make it bigger, but there was not enough space on the poster to increase the font size. An important lesson in working with limitations!

Step 5: Make it engaging and easy to understand for your audience

To make sure the answers to Joseph’s homework were included in the poster, we came up with the “What’s new” section. Just reading this section gives you a very good grasp of the main goal and why the research is unique.

The “How can you help?” section prompts the visitor to have a conversation and invites them to share their ideas about this topic. This is the conversation starter you need for a successful poster presentation.

Step 6: Kill your darlings

There is never enough space on a poster, so we needed to scrap some of the texts and graphs. For each graph, we asked whether it was really necessary to include. Did this graph really contribute to the main message, or could anyone at the conference understand the research perfectly fine without it?

As you can see, we ditched one of the two almost similar multivariate analysis graphs. They showed almost the same thing. We also removed the Venn diagram. It contained some very detailed information that was not essential for the main message and therefore took up too much valuable space.

We also wrote new titles for the graphs in the results section. Instead of a descriptive title (Pathway analysis), we wrote a concluding title (Integrated pathway analysis provides a unique and detailed snapshot of the metabolic changes in the onset of UC.). You want to give away your conclusion from the graph, not have people spend 5 minutes trying to figure it out themselves from looking at the dots.

In the graphs we made the outlying pathways more prominent with the dark blue background, so you can immediately find these pathways without having to read all of them.

Step 7: Background information & call to action

There is always some boring information you have to include, or your supervisors won’t be happy. Logos of your institutions, affiliations, the title of your paper. We put them where they belong: on the bottom of the page in smaller font. Very few people will be interested in this at first glance.

We do want to show who the person is behind the poster, so we kept the headshot of Joseph and added a call to action: Connect with Joseph Diab for more details and a discussion of this paper.

This lowers the threshold for people to connect with Joseph later. After all: he invited them to email him already! Since Joseph is active on Twitter we included his Twitter handle as well as his email address. This is very important. If you want to keep in touch with people who pass by, you have to give them your contact information.

A QR code might sound very hip, but we advise against using it. For starters, it’s not really telling anyone where you will end up. Are you linking to the paper, to Joseph’s personal website, his Twitter account, or his University’s website? People might not even have a smartphone or QR reader. The best thing is to ask people on the spot to connect with you on LinkedIn, Twitter, or send you an email, so you’re sure they will keep in touch.

The result:

Check out Joseph attracting attention with his new poster at the European Crohn’s and Colitis Organisation (ECCO) 2020 annual congress:

Let us know what you think!

Do you have a question that wasn’t answered in this article? Write to me at [email protected] , or check out our workshop on Poster presentation & Infographic design .

A poster presentation template to not take too seriously

Want to get a head-start on designing your poster? We’ve developed a simple template for your poster to get you ahead of the curve. But don’t take this template too seriously! In fact, we usually advise against using templates, if everybody starts using them, nobody will stand out. It’s your job to make it interesting and fit your needs and limitations.

About the Author: Liesbeth Smit

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How to prepare an effective research poster

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• Peer review
• Lucia Hartigan , registrar 1 ,
• Fionnuala Mone , fellow in maternal fetal medicine 1 ,
• Mary Higgins , consultant obstetrician 1 2
• 1 National Maternity Hospital, Dublin
• 2 Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
• mhiggins{at}nmh.ie

Being asked to give a poster presentation can be exciting, and you need not be daunted by the prospect of working out how to prepare one. As Lucia Hartigan and colleagues explain, many options are available

The long nights are over, the statistics have been run, the abstract has been written, and the email pops into your inbox: “Congratulations! You have been accepted for a poster presentation.”

All that work has been worthwhile. Your consultant congratulates you and your colleagues are envious of your having a legitimate excuse to go away for a couple of days, but now you have to work out how to prepare a poster. Do not despair, for you have many options.

Firstly, take this seriously. A poster is not a consolation prize for not being given an oral presentation. This is your chance to show your work, talk to others in the field, and, if you are lucky, to pick up pointers from experts. Given that just 45% of published abstracts end in a full paper, 1 this may be your only chance to get your work out there, so put some effort into it. If you don’t have access to the services of a graphic designer, then some work will be entailed as it normally takes us a full day to prepare the layout of a poster. If you are lucky enough to have help from a graphic designer, then you will need to check that the data are correct before it is sent to the printer. After all, it will be your name on the poster, not the graphic designer’s.

Secondly, check the details of the requirements. What size poster should you have? If it is too big, it may look arrogant. If it is too small, then it may seem too modest and self effacing. Should it be portrait or landscape? Different meetings have different requirements. Some may stay with traditional paper posters, so you need to factor in printing. Others present them electronically, but may have a deadline by which you need to have uploaded the poster. When planning a meeting the organisers work out how many poster boards there will be and then the numbers, so follow their requirements and read the small print.

Then make a template. It can be tempting to “borrow” a poster template from someone else, and this may buy you some time, but it is important to check what page set-up and size have been selected for the template. If it’s meant for an A2 size and you wish to print your poster on A0 paper, then the stretching may lead to pixillation, which would not look good.

Next, think about your layout. Use text boxes to cover the following areas: title (with authors, institution, and logo), background, methods, results, and conclusions. Check that the text boxes are aligned by using gridlines, and justify your text. Use different colours for titles, and make sure you can read the title from 3 metres away. Some people will put their abstract in a separate box in the top right hand corner underneath the title, and then expand a little in the other areas. That is fine, so long as you follow the golden rule of writing a poster: do not include too much text. One study showed that less than 5% of conference attendees visit posters at meetings and that few ask useful questions. 2 The same research found that, in addition to the scientific content of a poster, the factors that increase visual appeal include pictures, graphs, and a limited use of words. 2 The ideal number of words seems to be between 300 and 400 per square metre.

Now make it look pretty and eye catching, and use lots of graphics. Outline text boxes or fill them with a different colour. If you can present the data using a graph, image, or figures rather than text, then do so, as this will add visual appeal. If you want to put a picture in the background, and it is appropriate to do so, fade the image so that it does not distract from the content.

Fonts are important. Check whether the meeting has set criteria for fonts; if they have, then follow them. You do not want to stand out for the wrong reason. If there are no specified criteria, then the title should be in point size 72-84, depending on the size of the poster. The authors’ names should be either the same size, but in italics, or else a couple of sizes smaller.

If you are including the hospital logo, don’t take a picture that will not size up properly when enlarged. Instead, obtain a proper copy from the hospital administrators.

References can be in small writing. No one is likely to read them, and you are including them only to remind yourself what you learnt in the literature review. One intriguing possibility is the use of a trigger image to link the poster to online content. 3

Finally, there are also things you should not do. Don’t leave your figures unlabelled, include spelling errors, use abbreviations without an explanation, or go outside the boundaries of the poster. Don’t be ashamed that you “only” have a poster. At a good meeting you may find that the comments from passers by are an amazing peer review. We have presented at meetings where world experts have given feedback, and with that feedback we have written the paper on the flight home.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and have no relevant interests to declare.

• ↵ Scherer RW, Langenberg P, von Elm E. Full publication of results initially presented in abstracts. Cochrane Database Syst Rev 2007 ; 2 : MR000005 . OpenUrl PubMed
• ↵ Goodhand JR, Giles CL, Wahed M, Irving PM, Langmead L, Rampton DS. Poster presentations at medical conferences: an effective way of disseminating research? Clin Med 2011 ; 1 : 138 -41. OpenUrl
• ↵ Atherton S, Javed M, Webster S, Hemington-Gorse S. Use of a mobile device app: a potential new tool for poster presentations and surgical education. J Visual Comm Med 2013 ; 36 (1-2): 6 -10. OpenUrl

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• Academic skills

Presentations: posters

Effective poster presentations.

An effective poster presentation and a good oral presentation share many qualities: it's important to know your audience and their needs, be confident of your purpose, and to convey your key message with impact. Poster presentations challenge you to communicate your research in a different way to oral presentations or written assignments.

Before you start, make sure you read the marking and assessment guidelines and follow them.

Here are some key things that make an effective poster:

• Attractive visual impact to entice people to read it
• A compelling title, interesting and intriguing enough to compel your audience’s attention
• A clear message that differentiates your research poster from others
• Good use of images and diagrams – a picture paints a thousand words in a restricted space
• An obvious reading order
• Audience interaction – is there something you want your audience to do, or think about, as a result of reading your poster?

This guide will cover planning and designing your poster presentation. We will also consider how poster presentations are assessed.

Reference management. Clean and simple.

The key parts of a scientific poster

Why make a scientific poster?

Type of poster formats, sections of a scientific poster, before you start: tips for making a scientific poster, the 6 technical elements of a scientific poster, 3. typography, 5. images and illustrations, how to seek feedback on your poster, how to present your poster, tips for the day of your poster presentation, in conclusion, other sources to help you with your scientific poster presentation, frequently asked questions about scientific posters, related articles.

A poster presentation provides the opportunity to show off your research to a broad audience and connect with other researchers in your field.

For junior researchers, presenting a poster is often the first type of scientific presentation they give in their careers.

The discussions you have with other researchers during your poster presentation may inspire new research ideas, or even lead to new collaborations.

Consequently, a poster presentation can be just as professionally enriching as giving an oral presentation , if you prepare for it properly.

In this guide post, you will learn:

• The goal of a scientific poster presentation
• The 6 key elements of a scientific poster
• How to make a scientific poster
• How to prepare for a scientific poster presentation
• ‘What to do on the day of the poster session.

Our advice comes from our previous experiences as scientists presenting posters at conferences.

Posters can be a powerful way for showcasing your data in scientific meetings. You can get helpful feedback from other researchers as well as expand your professional network and attract fruitful interactions with peers.

Scientific poster sessions tend to be more relaxed than oral presentation sessions, as they provide the opportunity to meet with peers in a less formal setting and to have energizing conversations about your research with a wide cross-section of researchers.

• Physical posters: A poster that is located in an exhibit hall and pinned to a poster board. Physical posters are beneficial since they may be visually available for the duration of a meeting, unlike oral presentations.
• E-posters: A poster that is shown on a screen rather than printed and pinned on a poster board. E-posters can have static or dynamic content. Static e-posters are slideshow presentations consisting of one or more slides, whereas dynamic e-posters include videos or animations.

Some events allow for a combination of both formats.

The sections included in a scientific poster tend to follow the format of a scientific paper , although other designs are possible. For example, the concept of a #betterposter was invented by PhD student Mike Morrison to address the issue of poorly designed scientific posters. It puts the take-home message at the center of the poster and includes a QR code on the poster to learn about further details of the project.

• Anticipate who your audience during the poster session will be—this will depend on the type of meeting. For example, presenting during a poster session at a large conference may attract a broad audience of generalists and specialists at a variety of career stages. You would like for your poster to appeal to all of these groups. You can achieve this by making the main message accessible through eye-catching figures, concise text, and an interesting title.
• Your goal in a poster session is to get your research noticed and to have interesting conversations with attendees. Your poster is a visual aid for the talks you will give, so having a well-organized, clear, and informative poster will help achieve your aim.
• Plan the narrative of your poster. Start by deciding the key take-home message of your presentation, and create a storyboard prioritizing the key findings that indicate the main message. Your storyboard can be a simple sketch of the poster layout, or you can use digital tools to make it. Present your results in a logical order, with the most important result in the center of the poster.
• Give yourself enough time to create a draft of your poster, and to get feedback on it. Since waiting to receive feedback, revising your poster, and sending the final version to the printers may take a few days, it is sensible to give yourself at least 1-2 weeks to make your poster.
• Check if the meeting has specific poster formatting requirements, and if your institution has a poster template with logos and color schemes that you can use. Poster templates can also be found online and can be adapted for use.
• Know where you will get your poster printed, and how long it typically takes to receive the printed poster.
• Ensure you write a specific and informative poster abstract, because specialists in your field may decide to visit your poster based on its quality. This is especially true in large meetings where viewers will choose what posters to visit before the poster session begins because it isn’t possible to read every poster.

➡️ Learn more about how to write an abstract

The technical elements of a scientific poster are:

• Images and Illustrations

Don’t be tempted to cram your entire paper into your poster—details that you omit can be brought up during conversations with viewers. Only include information that is useful for supporting your take-home message. Place your core message in the center of your poster, using either text or visual elements. Avoid jargon, and use concise text elements (no more than 10 lines and 50 words long). Present your data in graphs rather than in tabular form, as it can be difficult for visitors to extract the most important information from tables. Use bullet points and numbered lists to make text content easy to read. Your poster shouldn’t have more than 800 words.

Poster sections should have a logical visual flow, ideally in a longitudinal fashion. For example, in an article on poster presentations published in Nature , scientific illustrator Jamie Simon recommends using the law of thirds to display your research—a 3-column layout with 3 blocks per column. Headings, columns, graphs, and diagrams should be aligned and distributed with enough spacing and balance. The text should be left-aligned while maintaining an appropriate amount of "white space' i.e., areas devoid of any design elements.

To ensure the title is visible from 5 meters away, use a sans serif 85pt font. The body text should use a minimum of 24pt serif font so that it can be read from a one-meter distance. Section headings and subheadings should be in bold. Avoid underlining text and using all capitals in words; instead, a mixture of boldface and italics should be used for emphasis. Use adequate line spacing and one-inch margins to give a clean, uncluttered look.

Appropriate use of color can help readers make comparisons and contrasts in your figures. Account for the needs of color-blind viewers by not using red and green together, and using symbols and dashed lines in your figures. Use a white background for your poster, and black text.

Include no more than 4 figures, with a prominent centerpiece figure in the middle of the poster of your study system or main finding. Dimensions for illustrations, diagrams, and figures should be consistent. When inserting charts, avoid gray backgrounds and grid lines to prevent ink consumption and an unaesthetic look. Graphics used must have proper labels, legible axes, and be adequately sized. Images with a 200 dpi or higher resolution are preferred. If you obtain an image from the internet, make sure it has a high enough resolution and is available in the public domain.

Tools for poster design include Microsoft PowerPoint, Microsoft Publisher, Adobe Illustrator, In Design, Scribus, Canva, Impress, Google Slides, and LaTeX. When starting with the design, the page size should be identical to the final print size. Stick to one design tool to avoid formatting errors.

Have at least one proofreading and feedback round before you print your final poster by following these steps:

• Share your poster draft with your advisor, peers, and ideally, at least one person outside of your field to get feedback.
• Allow time to revise your poster and implement the comments you’ve received.
• Before printing, proofread your final draft. You can use a spelling and grammar-checking tool, or print out a small version of the poster to help locate typos and redundant text.

Before giving a poster presentation, you need to be ready to discuss your research.

• For large meetings where viewers of your poster have a range of specialties, prepare 2-3 levels for your speech, starting with a one-minute talk consisting of key background information and take-home messages. Prepare separate short talks for casual viewers with varying levels of interest in your topic, ranging from "very little" to "some".
• Prepare a 3-5 minute presentation explaining the methods and results for those in your audience with an advanced background.
• Anticipate possible questions that could arise during your presentation and prepare answers for them.
• Practice your speech. You can ask friends, family, or fellow lab members to listen to your practice sessions and provide feedback.

Here we provide a checklist for your presentation day:

• Arrive early—often exhibition halls are large and it can take some time to find the allocated spot for your poster. Bring tape and extra pins to put up your poster properly.
• Wear professional attire and comfortable shoes.
• Be enthusiastic. Start the conversation by introducing yourself and requesting the attendee’s name and field of interest, and offering to explain your poster briefly. Maintain eye contact with attendees visiting your poster while pointing to relevant figures and charts.
• Ask visitors what they know about your topic so that you can tailor your presentation accordingly.
• Some attendees prefer to read through your poster first and then ask you questions. You can still offer to give a brief explanation of your poster and then follow up by answering their questions.
• When you meet with visitors to your poster, you are having a conversation, so you can also ask them questions. If you are not sure they understand what you are saying, ask if your explanation makes sense to them, and clarify points where needed.
• Be professional. Stand at your poster for the duration of the session, and prioritize being available to meet with visitors to your poster over socializing with friends or lab mates. Pay due attention to all visitors at once by acknowledging visitors waiting to speak with you.

A scientific poster is an excellent method to present your work and network with peers. Preparation is essential before your poster session, which includes planning your layout, drafting your poster, practicing your speech, and preparing answers to anticipated questions. The effort invested in preparing your poster will be returned by stimulating conversations during the poster session and greater awareness of your work in your scientific community.

➡️ How to prepare a scientific poster

➡️ Conference presentations: Lead the poster parade

➡️ Designing conference posters

A scientific poster can be used to network with colleagues, get feedback on your research and get recognition as a researcher.

A scientific poster should include a main heading, introduction, methods, results, conclusion, and references.

An e-poster is a poster fashioned as a slideshow presentation that plays on a digital screen, with each slide carrying a sliver of information.

A handful of tools can be used to design a poster including Microsoft PowerPoint, Microsoft Publisher, Illustrator, In Design, Photoshop, Impress, and LaTeX.

Start the conversation by introducing yourself and requesting the attendees' names, affiliations, and fields of interest, and offering to explain your poster briefly. Alternatively, you can give attendees ample time to read through your poster first and then offer to explain your poster in 10 seconds followed by questions and answers.

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How to Prepare for a Poster Session

• Introduction to Poster Sessions
• Components of a Poster Presentation
• Designing Your Poster
• Printing Your Poster
• Archiving Your Poster
• Additional Resources

Components of a Poster Session

Presentation.

Prior to the poster session, you should prepare and practice a 1-2 minute "elevator pitch" or "lightning talk" about your research project. In preparing for your presentation, think about how much information can reasonably be conveyed in 1-2 minutes. Since your poster already contains a lot of information, your presentation should aim to complement and highlight the information on the poster, not repeat it. Present information that provides context for the information on your poster, while following the organizational structure of the poster. 

One simple approach is to think about a unique experience or insight that adds a human element to your research. What makes your project interesting? How did you become involved in this work to begin with? A brief anecdote may be useful, and can serve as a way to catch people's attention and get them interested in learning more about your research.

In preparing your presentation, it's important to think about your anticipated audience. Are you presenting at a conference likely to be attended by specialists in your field, or are you presenting at a multidisciplinary event that will be attended by people with different backgrounds and levels of expertise? In either case, a good rule of thumb is to minimize your use of jargon or overly technical language, and this is particularly important for events that will draw a more general audience. Try practicing your presentation for a friend who doesn't have any background in your area of research. If they find your presentation difficult to follow, this is a good indicator that you should work on simplifying your language to make the information more accessible. 

Finally, think about what sorts of questions people may have for you. If you are able to practice in front of someone, encourage them to ask you questions about your research. And don't worry if you don't know the answer to someone's question. Thank them for your question, and offer to the follow up with them later after you've had some time to think it over. 

While your presentation is arguably the most important element of a poster presentation, the poster itself is generally what catches people's attention. This portion of the guide discusses the role that your poster plays in presenting your research. For information about formatting and designing your poster, see the Designing Your Poster page . 

The role of the poster is to provide a visual outline of your research project. It should not aim to represent the project in full detail. It may be helpful to think of your poster as a highlight reel of your research project. It is important to strike a balance between including enough information so that the poster is informative, while avoiding including too much information as this can make your poster difficult for people to take in, or create information overload. Aim to strike a balance between text and visuals. The question of what types of visuals are appropriate will depend on the details of your project, but some possibilities are data visualizations (e.g. charts or graphs) or photographs. 

The best approach may be to think of your poster as a visual aid for your presentation. So in preparing your poster, consider what you can cover in your presentation, and how this might be enhanced by visual material that you can include on the poster. What might it be useful to refer to on your poster in the course of giving your presentation? Visuals are especially useful when they can convey information that is difficult to express with text alone. 

The final component of a successful poster presentation is a handout. While handouts are generally not required, they can be beneficial for a number of reasons. First, they provide you with more space with which you can convey additional information, information that may be important to convey, but not quite important enough to include on your poster. Handouts also serve as a way to help attendees remember you (so be sure to include your name and contact information!). 

In most cases you should limit your handout to a single sheet of paper which can contain information on both sides. On one side, consider including an image fo the poster. This will help attendees associate the handout with their interactions with you during the session. Color printing can be expensive, so it's alright to use a black and white image of the poster so long as it's clear and legible. You can always include a URL to a full color image of the poster online. In addition to supplementary information, you can use the handout to list URLs for your website, or any place online where people can learn more about your research. 

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• Last Updated: Feb 6, 2024 10:59 AM
• URL: https://libguides.wvu.edu/poster

How to create an effective poster presentation

Organizers of nursing conferences depend on nurses who have created new programs or are doing research to submit their work for presentation at conferences. Through these presentations, nursing knowledge is disseminated.

If you belong to a professional organization, you’ve probably received at least one call for abstracts. Arriving well in advance of the conference date, this is an invitation to submit an abstract for presentation at the conference. You may have the choice of submitting an abstract for either an oral (podium) presentation or a poster presentation. Poster presentations can be a good way to get started presenting your work—and they’re a great opportunity to get feedback and suggestions from colleagues.

Congrats! Now get started.

It’s exciting to get a letter or e-mail telling you that your poster proposal has been accepted for a conference. But don’t waste timing resting on your laurels. When asked what they’ve learned about doing posters, many experienced presenters say they wish they’d begun their poster design earlier because the process took much longer than they anticipated. So to avoid a time crunch, start designing your poster shortly after your abstract is accepted.

Creating a compelling poster

Avoiding copyright violations in educational presentations

Four steps to preparing irresistible presentations

Plan the size, content, and layout

Unlike an oral presentation, the poster itself should do most of the talking about your project. Good design matters. It allows you to tell the “story” of your work more effectively.

Begin by carefully reviewing the poster guidelines for the conference. These guidelines specify what size the poster should be and how it will be displayed—tabletop, corkboard, or easel. Poster size affects how much information you can put on the poster. Allowable poster sizes for conferences vary widely.

Poster content should closely follow the format of the abstract you submitted. But keep in mind that a poster is not an abstract. With a poster, your goal is to tell a clear, simple story of your work. If your poster topic is a project or an organizational innovation, see Sample conference poster for ideas on what content to put where by clicking on the PDF icon above.

In contrast, a poster that presents research findings should include:

• background and significance of the study
• aims of the study
• discussion and implications.

Many healthcare organizations and universities have graphic design resources available to assist with poster design. Some organizations even ask presenters to use a specific template. Today many posters are designed with Microsoft PowerPoint templates, but you can also lay out the sections of your poster on a large piece of poster board (available at art supply or office supply stores) before finalizing it. Or you might consider using an Internet vendor (such as www.makesigns.com ). Many vendors not only guide you through poster design but also can print and ship your poster.

Use a “less is more” design

The maxim “less is more” is good advice to follow for a poster. Although you may be tempted to include every detail of your project or research, you won’t have enough space to do this. What’s more, you shouldn’t do this; it would make your poster too busy. Here are some design tips to follow:

• Leave adequate white space . Some empty space is critical to readability and legibility. Without it, the reader has no visual pauses.
• Convey your message clearly. The poster should capture the attention of attendees and convey at least one significant idea they’ll remember. Most people spend 3 to 5 minutes viewing a poster, so use plain, descriptive language that leaves no doubt what your poster is about. Generally, posters are read from left to right; organize the content with this in mind. When possible, lead the viewer through the logical flow using bold take-home points or arrows.
• Use a visual image . People retain visual images longer than the written word, so aim for at least one visual image—a photograph, an illustration, a graph.
• Make it readable . Design the poster so it can be read from a distance of 4′ to 6′. To accomplish this, lettering has to be at least 1″ high. The title should be readable from 15′ to 20′ away, with letters 2″ to 3″ high. Try to have high contrast between the background and text. Generally, a lighter background with darker text is easier to read.
• Pick fonts carefully . Arial and Tahoma are examples of nonserif fonts that work well for poster titles. Serif fonts, such as Times New Roman and Courier, are easier to read at smaller sizes and work well for body text. Having too many font types on a poster can be distracting, so use at most two to three fonts, with bold or italics for emphasis only. Avoid all uppercase letters (capitals) in your poster, as this makes material harder to read.
• Use color sparingly. Although most presenters want colorful posters, color must be incorporated carefully. Blue and green are popular because they’re considered calming.
• Ask colleagues for help . If this is your first time designing a poster, ask an experienced colleague for help. Before the poster is printed, have colleagues familiar with your subject area review it for clarity and possible errors. Proofread the poster carefully before you transport it to the conference.

Transporting and setting up your poster

Posters can be delivered to the conference site by overnight services, such as FedEx or UPS, but many presenters prefer to hand-carry them in poster canisters or portfolios. Normally, posters are set up just before the conference begins. You should receive advance guidelines from conference organizers telling you how to set up your poster. If the poster will be attached to corkboard, find out if you’re expected to bring the required materials (usually pushpins or Velcro strips) to adhere it.

Most professional meeting agendas set aside specific times for poster presentations. Many organizations offer continuing education credit for poster session attendance. Be aware that if your poster is accepted at a conference, a presenter familiar with the project or research is expected to be available during poster sessions to answer questions.

A networking opportunity

Poster presentations are excellent opportunities not just to showcase your work but also to network with colleagues who have similar interests. Effective presenters introduce themselves to attendees and “walk” them through their poster, often adding information that they think will interest them. Some attendees may want to take the information back to their organizations, so consider having handouts available to distribute at the conference. Also, bring your business cards or written contact information to give to participants.

From poster to article?

Interest in your poster by conference attendees may inspire you to take the next step—turning it into an article. Often, journal editors attend specialty conferences and visit poster exhibits. This can be a good opportunity to query them about their journals’ potential interest in your topic.

Presenting a poster is a chance to learn from attendees about aspects of your work that particularly resonate with your audience. This can give you a better idea of how to present your work in a journal article to ensure it’s informative and interesting and provides clear implications for the nursing profession.

Poster sessions have become an important part of most professional conferences and are an excellent way for presenters to share their work. Enjoy the experience of proudly standing next to your poster and discussing your work with interested colleagues.

Selected references

Blakesley D, Brizee A. Designing research posters. Purdue University Writing Lab. 2008. http://owl.english.purdue.edu/media/pdf/20080626013023_727.pdf . Accessed July 20, 2010.

Briggs DJ. A practical guide to designing posters for presentation. Nurs Stand . 2009;23(34):35-39.

Halligan P. Poster presentations: valuing all forms of evidence. Nurse Educ Pract . 2008;8:41-45.

Keely BR. Planning and creating effective scientific posters. J Contin Educ Nurs . 2004;35(4):182-185.

Moore LW, Augspurger P, King MO, Proffitt C. Insights on the poster presentation and presentation process. Appl Nurs Res . 2001;14(2):100-104.

Sherman RO. Writing abstracts for podium and poster presentations. In: Saver C. ed. Anatomy of Writing for Publication for Nurses . Indianapolis, IN: Sigma Theta Tau International; 2011.

University of Buffalo Libraries. Poster presentations: designing effective posters. http://library.buffalo.edu/asl/guides/bio/posters.html . Accessed July 20, 2010.

Rose O. Sherman is director of the Nursing Leadership Institute and associate professor of nursing at the Christine E. Lynn College of Nursing at Florida Atlantic University in Boca Raton. She can be reached at [email protected].

2 Comments .

Hello, you used to write great, but the last several posts have been kinda boring… I miss your tremendous writings. Past several posts are just a bit out of track! come on!

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How to: Poster Presentations: Parts of a Research Poster

• What is a research poster?
• Parts of a Research Poster
• Template and Examples
• Talking About Your Poster

Always check your instructions when planning and designing your poster.

Your poster content should include about 3-4 pages of info (less than 1000 words). Edit your content down to focus on the central points you want to communicate to your audience.

Deciding what to include on your poster:

• Keep your audience in mind when planning what to include in your presentation.  Are you presenting at an academic conference, a scientific conference, to fellow students and faculty who may or may not be familiar with your subject area? If you are sharing your poster to a group that may not be familiar with your topic or field of study, stay away from using overly technical terms that not everyone will understand.

The following are typical headings/sections included on research posters. Only use the ones that make sense for your presentation.

Title - Your title should be clear and catchy. Not overly wordy, something to draw viewers over to your poster.

Author(s) - Author(s) name(s) should be displayed just below the title.

Introduction - A short summary of the question(s) that your research is exploring.

Materials/Methods  - What materials and/or methods did you use to investigate your topic?

Analysis  - A breakdown of your research topic/data.

Results   - A summation of your discoveries. 

Conclusions - A brief exploration of the implications of your results.

Citations - Citations for all unoriginal elements of your presentation! Use one citation style (ex: MLA, APA, etc.).

Acknowledgments - Acknowledge those who helped with your presentation - fellow classmates, colleagues, staff, professors, other professionals and any funding or other support. 

Contact/Further Information - Include your contact information so people can follow up with you after the presentation. Include your name, email address, affiliation and consider using a QR code for easy follow up.  

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Ten Simple Rules for a Good Poster Presentation

Posters are a key component of communicating your science and an important element in a successful scientific career. Posters, while delivering the same high-quality science, offer a different medium from either oral presentations [ 1 ] or published papers [ 2 ], and should be treated accordingly. Posters should be considered a snapshot of your work intended to engage colleagues in a dialog about the work, or, if you are not present, to be a summary that will encourage the reader to want to learn more. Many a lifelong collaboration [ 3 ] has begun in front of a poster board. Here are ten simple rules for maximizing the return on the time-consuming process of preparing and presenting an effective poster.

The purpose will vary depending on the status and nature of the work being presented, as well as the intent. Some posters are designed to be used again and again; for example, those making conference attendees aware of a shared resource. Others will likely be used once at a conference and then be relegated to the wall in the laboratory. Before you start preparing the poster, ask yourself the following questions: What do you want the person passing by your poster to do? Engage in a discussion about the content? Learn enough to go off and want to try something for themselves? Want to collaborate? All the above, or none of the above but something else? Style your poster accordingly.

Rule 2: Sell Your Work in Ten Seconds

Some conferences will present hundreds of posters; you will need to fight for attention. The first impressions of your poster, and to a lesser extent what you might say when standing in front of it, are crucial. It is analogous to being in an elevator and having a few seconds to peak someone's interest before they get off. The sad truth is that you have to sell your work. One approach is to pose your work as addressing a decisive question, which you then address as best you can. Once you have posed the question, which may well also be the motivation for the study, the focus of your poster should be on addressing that question in a clear and concise way.

The title is a good way to sell your work. It may be the only thing the conference attendee sees before they reach your poster. The title should make them want to come and visit. The title might pose a decisive question, define the scope of the study, or hint at a new finding. Above all, the title should be short and comprehensible to a broad audience. The title is your equivalent of a newspaper headline—short, sharp, and compelling.

Do not take the acceptance of a poster as an endorsement of your work. Conferences need attendees to be financially viable. Many attendees who are there on grants cannot justify attending a conference unless they present. There are a small number of speaking slots compared with attendees. How to solve the dilemma? Enter posters; this way everyone can present. In other words, your poster has not been endorsed, just accepted. To get endorsement from your peers, do good science and present it well on the poster.

Identify your audience and provide the appropriate scope and depth of content. If the conference includes nonspecialists, cater to them. Just as the abstract of a paper needs to be a succinct summary of the motivation, hypothesis to be tested, major results, and conclusions, so does your poster.

The amount of material presented in a paper far outweighs what is presented on a poster. A poster requires you to distill the work, yet not lose the message or the logical flow. Posters need to be viewed from a distance, but can take advantage of your presence. Posters can be used as a distribution medium for copies of associated papers, supplementary information, and other handouts. Posters allow you to be more speculative. Often only the titles or at most the abstracts of posters can be considered published; that is, widely distributed. Mostly, they may never be seen again. There is the opportunity to say more than you would in the traditional literature, which for all intents and purposes will be part of the immutable record. Take advantage of these unique features.

Pop musician Keith Richards put the matter well in an interview with Der Spiegel [ 4 ]: “If you are a painter, then the most important thing is the bare canvas. A good painter will never cover all the space but will always leave some blank. My canvas is silence.” Your canvas as poster presenter is also white space. Guide the passerby's eyes from one succinct frame to another in a logical fashion from beginning to end. Unlike the literature, which is linear by virtue of one page following another, the reader of a poster is free to wander over the pages as if they are tacked to the poster board in a random order. Guide the reader with arrows, numbering, or whatever else makes sense in getting them to move from one logical step to another. Try to do this guiding in an unusual and eye-catching way. Look for appropriate layouts in the posters of others and adopt some of their approaches. Finally, never use less than a size 24 point font, and make sure the main points can be read at eye level.

Everything on the poster should help convey the message. The text must conform to the norms of sound scientific reporting: clarity, precision of expression, and economy of words. The latter is particularly important for posters because of their inherent space limitations. Use of first-rate pictorial material to illustrate a poster can sometimes transform what would otherwise be a bewildering mass of complex data into a coherent and convincing story. One carefully produced chart or graph often says more than hundreds of words. Use graphics for “clear portrayal of complexity” [ 5 ], not to impress (and possibly bewilder) viewers with complex artistry. Allow a figure to be viewed in both a superficial and a detailed way. For example, a large table might have bold swaths of color indicating relative contributions from different categories, and the smaller text in the table would provide gritty details for those who want them. Likewise, a graph could provide a bold trend line (with its interpretation clearly and concisely stated), and also have many detailed points with error bars. Have a clear and obvious set of conclusions—after the abstract, this is where the passerby's eyes will wander. Only then will they go to the results, followed by the methods.

A poster is a different medium from a paper, which is conventionally dry and impersonal. Think of your poster as an extension of your personality. Use it to draw the passerby to take a closer look or to want to talk to you. Scientific collaboration often starts for reasons other than the shared scientific interest, such as a personal interest. A photo of you on the poster not only helps someone find you at the conference when you are not at the poster, it can also be used to illustrate a hobby or an interest that can open a conversation.

When the considerable effort of making a poster is done, do not blow it on presentation day by failing to have the poster achieve maximum impact. This requires the right presenter–audience interaction. Work to get a crowd by being engaging; one engaged viewer will attract others. Don't badger people, let them read. Be ready with Rule 2. Work all the audience at once, do not leave visitors waiting for your attention. Make eye contact with every visitor.

Make it easy for a conference attendee to contact you afterward. Have copies of relevant papers on hand as well as copies of the poster on standard-sized paper. For work that is more mature, have the poster online and make the URL available as a handout. Have your e-mail and other demographics clearly displayed. Follow up with people who come to the poster by having a signup sheet.

The visitor is more likely to remember you than the content of your poster. Make yourself easy to remember. As the host of the work presented on the poster, be attentive, open, and curious, and self-confident but never arrogant and aggressive. Leave the visitors space and time—they can “travel” through your poster at their own discretion and pace. If a visitor asks a question, talk simply and openly about the work. This is likely your opportunity to get feedback on the work before it goes to publication. Better to be tripped up in front of your poster than by a reviewer of the manuscript.

Good posters and their presentations can improve your reputation, both within and outside your working group and institution, and may also contribute to a certain scientific freedom. Poster prizes count when peers look at your resume.

These ten rules will hopefully help you in preparing better posters. For a more humorous view on what not to do in preparing a poster, see [ 6 ], and for further information, including the opportunity to practice your German, see [ 7 ]. 

Acknowledgments

Thomas Erren's contributions to this piece are based on [ 7 ] and were stimulated by exchanges with Michael Jacobsen. Thanks also to Steven E. Brenner for useful input.

Thomas C. Erren is with the Institute and Policlinic for Occupational and Social Medicine, School of Medicine and Dentistry, University of Cologne, Lindenthal, Germany. Philip E. Bourne is a Professor in the Department of Pharmacology, University of California San Diego, La Jolla, California, United States of America.

Funding. The authors received no specific funding for this article.

Competing interests. The authors have declared that no competing interests exist.

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• Erren TC. Schau mich an! Ein Leitfaden zur Erstellung und Präsentation von Postern in der Medizin und den Naturwissenschaften. München/Wien/New York: W. Zuckschwerdt Verlag; 2006. [ Google Scholar ]

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Poster Presentation

Developing a Poster Presentation

A poster presentation is a visual presentation of your research that often includes a concise display of the abstract, purpose, method, significant literature, results, and graphs or tables. 

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Blog Marketing How to Make a Poster in 10 Steps (2024 Poster Design Guide + Templates)

How to Make a Poster in 10 Steps (2024 Poster Design Guide + Templates)

Written by: Sara McGuire Jan 21, 2024

Posters are one of the oldest, most tried-and-true types of marketing collateral. Posters are an effective way to draw attention to your sales, events, fundraisers and more.

While there is no one right way to make a poster , there are still poster design best practices that you should follow.

So we decided to take it upon ourselves to write the ultimate, most in-depth poster design guide out there. If you want to learn how to design a poster from scratch (or with our professionally designed poster templates ), you’re in the right place.

These poster design tips can be applied to virtually any poster you design. So let’s get into it!

How to design a poster from scratch

Creating a poster from scratch can be a fun and enriching experience. Whether you’re crafting a school project to impress your teacher, using one to promote an event or simply presenting information in an engaging way, posters offer a unique opportunity to express yourself visually and share your message effectively.

This step-by-step guide will equip you with the tools and techniques to make your own compelling poster:

• Identify the goal of your poster
• Consider your target audience
• Decide where to share your poster
• Select a professional poster template
• Pick a relevant or branded color scheme 
• Include a clear call to action
• Use fonts to create a hierarchy of information
• Use icons to visualize concepts and grab attention 
• Add high-quality images & stock photos
• Download & export in the right format

How to design posters for different occasions

1. identify the goal of your poster.

The most important step in the poster creation process is to understand why you are creating this type of promotional material in the first place.

Is it because of advertising purposes for a new product? To grab the audience’s attention about a concert in the area? To highlight important details about a campaign? Or even just because there’s a sale coming up? All of these are goals that some engaging poster templates can help you achieve. 

If you think about your main goals from the beginning, you can use those goals to guide your choices like a professional designer would.

For example, if the goal of your poster is to invite your community to a fundraising event , then your poster should be designed strategically to help you achieve this goal. A common rule for written communication is that simplicity wins.

Take a look at another fundraising event poster :

Just so you know, some of our poster templates are free to use and some require a small monthly fee. Sign-up is always free, as is access to Venngage’s online drag-and-drop editor.

Now, if you’re looking for information posters for your fundraising event, here’s another example you can keep in mind:

CUSTOMIZE THIS POSTER TEMPLATE

Start with a goal and plan your custom poster around it. 

2. Consider your target audience 

Next, you should consider who you are trying to reach with your poster. Answering this question will probably remind you of all the important details you should highlight while you make your poster.

For example, say you’re advertising an event for women’s rights like below:

Now compare it to this other design below:

The goal and audience on each of these templates are different and both designs will appeal to distinct groups of people. Make sure you have decided exactly who you want to appeal to, before jumping into your online poster creator tool and starting your creation process.

A perk of these eye-catching posters is that we can see inclusive visuals, maximalist elements and bold shapes — which happen to be some of this year’s biggest graphic design trends .

Also, remember that you can make multiple posters that cater to different customer personas . You don’t have to use one for every type of customer! 

3. Decide where you want to share your poster

The final thing you should determine to save time — before designing your poster — is where it will be shared. 

Would you like to hang it up on a wall? Or just share it with your followers on social media so they can leave comments and send it to other friends? 

It’s important to decide where you want your poster to be seen before you start working on your online poster maker. This is because, as you will see below, optimizing a poster properly for print is slightly different than for Twitter or Facebook. 

Optimize your poster for print 

You probably have an idea of where you’re going to share your poster. Where you decide to pin it up can help you make a few design decisions. 

If you’re planning on printing out your poster, there are some basic guidelines you should keep in mind.

Visualize where you will pin up your poster

If it’s going on a wall with a bunch of other movie posters though , print your poster in a larger size so it will stand out:

But if it’s going on a relatively bare wall, print it in a smaller size and pin up a bunch of them to then create posters with a larger footprint like the minimalist poster templates below:

If you’re looking for more ideas to present your findings effectively, search through our selection of scientific poster templates .

Select a standard paper size

Unless you want to create a big poster background, you probably don’t want to spend money on getting it printed. You can print it yourself by simply designing your custom poster to fit the standard ISO A1-A5 printer paper.

With Venngage you can magically resize any of our poster templates into Letter, A3, A4, A5 and any custom dimensions with a few clicks. First, click on the page size tab on the top left and then select what size you would like: 

The page resize option will also reformat your poster content to fit the new size you select — if you want it to. This simple feature will save you a TON of time in the long run, so be sure to try it out. 

You’re more than welcome to manually resize your poster the old-fashioned way, by updating the page size: 

You can also set the size of your poster background in Pixels, Inches, or Centimeters as well. 

That said, for most of the posters that you’re going to print out, it’s best to use the preset sizes. This will ensure that your printer can actually print out a beautiful poster.

above, there’s now a white border added to your design. This is — you guessed it — the bleed marks! 

Optimize your poster for social media.

There are fewer restraints when designing a poster for web than for print. This is a great opportunity to do something really fun with your design. Still, there are some guidelines you should follow.  

If you want your poster to look really good on social media, size it for the specific platform you’re promoting it on . You may want to make a couple of different versions of your poster for different platforms.

Remember, a square or portrait orientation looks best for mobile viewing. People are used to scrolling up and down on mobile, rather than side to side.

These are the ideal dimensions for each of the big social media platforms:

• Facebook : 1200 x 630 pixels
• X ( Twitter) : 1200 x 675 pixels for landscape images, 900 x 900 pixels for square images and 506 x 253 pixels for 2:1 aspect ratio images.
• Instagram : 1080px by 1080px at a 1:1 aspect ratio. For landscape posts, use an image that is 1080px by 566px, with an aspect ratio of 1.91:1.
• Pinterest : You have more wiggle room here for length, but try to use a ratio of 2:3 to 1:3.5. 

If you’re creating an advertisement poster for Twitter or Facebook, banners generally fit better on their newsfeeds. In that case, landscape orientation is fine.

Or if you’re looking for awareness campaign poster ideas to share on a Pinterest board:

4. Start with a professional poster template 

You don’t need to hire professional designers to create powerful poster backgrounds. Designing your own poster might sound intimidating but with Venngage’s free poster maker , you can make an engaging poster online — for business, virtual events, scientific facts, and much more.

A poster template will give you a foundation to create your own poster stand, your own design.

Start by picking a template that will help communicate the goal of your poster. Look for templates that reflect your poster’s theme or have the right layout you’re looking for. 

Here are some things to keep in mind when picking a poster template :

• Look for a poster template with a layout that fits your vision and goals (ex. header placement, image placeholders, icons and more).
• Pick a poster sample with the right dimensions for where you will be sharing your poster (ex. on a wall, on Facebook, in an email marketing campaign, etc).
• Remember that you can always  customize your templates  if there are aspects of the design that you don’t like.

For example, if you want to create a poster for your job fair, you would want to focus on the location, date, and jobs available:

However, if you’re creating information posters to raise knowledge and awareness about an important holiday or event:

If you’re creating an advertisement poster to promote a sale, the discount and date are probably should be the most eye-catching parts of your poster:

As you can see, these are all great poster templates, but each example is designed to help you achieve a unique goal. So just make sure you are picking a template that fits your goal and you will save a ton of time. 

Now if you want to learn how to create an event poster, business poster, sales poster and more, jump to the last section. There you will find a more in-depth guide on creating a killer poster. 

5. Pick a relevant or branded color scheme 

One of the first things that someone will probably notice about your poster is the color scheme.

In most cases, the appropriate color scheme will be obvious. So try not to overthink it! 

For example, if you’re creating a poster for a winter event, then a color scheme of warm green, red, and white will evoke the feeling of the holidays.

If your company has strict brand guidelines you need to follow, then you can incorporate your brand colors into your custom posters.

Now if you want to use your brand colors on any of our poster templates, just click the My Brand Kit tab on the left side of the screen: 

Then click one of your branded colors to add them to any poster template:

Click the palette again to change where the branded colors are used:

With a few clicks, you can create a ton of variations of your poster, like so: 

However, if you’re still struggling to come up with a relevant color scheme, take a look at the meanings and emotions of each color. 

The color blue is usually associated with wisdom, trust, and loyalty. Use this color palette on a business, event, or marketing poster to make it feel very professional: 

Green is associated with energy, the environment, and tranquility. It would make sense to use a green color combination on a nonprofit or fundraising poster, like below:

Red is associated with strength, courage, and joy. It also is super eye-catching, which you can see in the minimalist but stunning poster below:

As you can see, color theory should help you pick the right color palette in no time. Now if you’re not sure where to start when it comes to pairing colors, a color scheme generator tool like Coolors can be helpful.

6. Include a clear call-to-action

Once you have someone’s attention, you need to make it very clear what their next steps are to help. This is commonly known as a Call-To-Action (CTA). 

Every poster, no matter the topic or type, should have a CTA. Otherwise, what is the point of creating a poster in the first place?

In this marketing poster template, the CTA is the “ Register Online ” at the bottom:

The designer made sure this CTA would stand out from the rest of the poster by highlighting it in blue and using a unique font.

Additionally, they made the CTA very simple to follow. You don’t want to make your CTA a chore, especially if your poster wants them to visit a website.

The same can be said about this fitness poster template:

But in this example, the creator of this poster made the CTA stand out even more!

As you can see these CTAs are both near the bottom of the poster. This is on purpose and allows the reader to get more information before taking action:

Can you imagine if the first thing you read on a poster was CTA? It would be very confusing and probably make you ignore the rest of the poster.

Not all CTAs require the reader to visit a website, call a business or make a purchase immediately.

That action may be as simple as telling their friends about what they learned on the poster. Or about when a garage sale happens to be: 

The call to action on this poster is actually the entire black section of the poster. The top section informs the reader and the bottom helps them take an action. 

In this case, the action is visiting the garage sale, but it still is a CTA. Without it, no one would know what this poster was trying to get them to do. 

7. Use fonts to create a hierarchy of information

What information you choose to include on your poster will depend on the goal of your poster. 

But if you’re creating a fairly standard poster, it’s best practice to follow a hierarchy of information.

For example, if you are creating an event poster the information on your eye-catching posters should be read in this order:

• The name of your event.
• The date and time of your event.
• A short description of the event or a catchy tagline.
• The location of your event (if you choose to include it).
• A simple call to action like a website, social media page or contact number.
• The name of your company, department, organization, etc.

As you can see in this event poster design, the designer used a handful of different fonts to organize the information: 

The title of the event obviously uses the largest font, because it will hopefully catch someone’s attention. It also will give the reader context for the other information on the poster. 

But if they aren’t interested in learning more, they can quickly move on with their day after reading the title. 

If they are interested in the event, they can move on to the next piece of information, the date.

The designer used a bright yellow to catch your eye directly after reading the title of the event. If they would have used a simple white, the information would have been easily overlooked. 

The tagline of the event is italicized below the title, giving the reader a little more context about the event. Again, if this sounds interesting to the reader, they can move on to the next piece of information, and so on.  

This process will help eliminate people who don’t really need to see the CTA at the end of your poster. 

And finally, after moving through all the information, the CTA at the bottom uses another bold font and color so that people will not miss it. 

Can you imagine how hard it would be to navigate this poster if they would have used the same font throughout? It would look like a term paper that no one wants to read.

Now if you’re struggling to decide what the hierarchy of your poster should look like, think about the most important info you want the reader to walk away with.

In this example, the title of the event, the location and the CTA seem to be the most important.

Additionally, the font color used in this design contrasts exceptionally well with the poster background color. If you choose a font that doesn’t contrast, it will be very difficult to read your poster. 

As you can see below, a good rule of thumb is to use a light font color on a dark background:

Or a dark font on a light background:    

Even if you use a single font on your poster, you can quickly create a hierarchy of information just by changing the font’s color, size or weight. So again, don’t overthink it!

8. Use icons to visualize concepts and grab attention

Icons are symbols used in design to represent concepts. Icons are the perfect way to enhance your custom posters. You can use icons to embellish points and, in certain cases, replace text. 

They’re also great for illustrating ideas quickly. Or you could make icons the main focal point of your design, like the template below:

Keep these best practices in mind when using icons in your poster design:

• Pick icons with a consistent style (line thickness, flat or illustrated, line art or filled).
• Use icons sparingly and allow for plenty of whitespaces to let your design breathe.
• Add a simple border or background shape to your icons.
• If you do replace the text with icons, make sure that the meaning is very obvious.

Let’s take a look at some of those best practices in action, starting with keeping your icons consistent.

As you probably know, there are a few different kinds of icons that you can use. Some are flat, and can be changed to match the color of your poster very easily: 

While others are illustrated, and the colors can’t be changed:

Whatever icons you choose to use while designing a poster, just make sure the styles are consistent, like in the examples above. 

So if you use a flat icon in one section, use flat icons throughout your poster and vice versa.

Next, let’s talk about using whitespace correctly when it comes to icons. If you’re not aware, whitespace is the open space around a design element like a block of text, a title or an icon:

Without it, your poster design will feel exactly cramped and unprofessional. It will also make your poster very hard to read or navigate. Check out how odd the poster below looks without adequate whitespace:

It looks like a mess, so be sure to take the time to use whitespace throughout your poster! 

One very easy way that you can create this whitespace around your icons is by using a background or border shape. Each icon in the template below uses a background shape:

Using background shapes in this way will not only give your icons some room to breathe, but it will also make them a lot more eye-catching. Without the border shapes in the example above, the icons would have just faded into the background. 

Plus, if you’re using illustrated icons it will make the design feel much more consistent across the poster:

And the finally best practice, be sure that if you replace text with an icon, the reader will actually understand it. The poster example below illustrates this tactic well in the contact section:

Readers are going to be able to decipher those icons because they are used a lot in the real world already. Others might not be so easy to understand, so you might have to add a label or title to them. Like below:

With Venngage, you can quickly swap any icon on your poster or one of our customizable poster templates , with just a few clicks as well. First, select on any icon on your poster and then click the Replace button:

Then just search for the icon that you want, and click on it to replace: 

It’s really that simple and can help you turn any template into your own unique graphic in no time. 

9. Use high-quality images & stock photos

If you have been paying attention to the templates and examples in this article you may have noticed that they use a lot of premium images.

Venngage’s free poster maker tool offers free and premium images, icons and graphs to help you edit poster designs with ease — no prior design skills needed. Here are some examples of stock images in the background: 

While others make it one of the main focal points of the poster:

But all of them use very high-quality images, no matter the type of poster.

If you plan to print out the poster or enlarge it, using high-quality photos is important. The slight blurriness or pixelation will quickly become a nightmare. 

It doesn’t matter if you are using a stock photo or one that you took, all of them should be very crisp and clear. Sometimes it’s better to use a professional stock photo in place of a blurry personal photo as well.

Plus, Venngage’s free poster maker tool is integrated with Pixabay and Pexels to elevate your design. Access stunning, professional photography with just one click.

Just head over to the left sidebar and click the Photos tab to bring up the search bar: 

Once you find the perfect stock photo just click the photo to add it to your poster.

Additionally, like with icons, you can swap any photo on your poster using the Replace button:

After you select Replace , you can search for any stock photo in our library and insert it into the poster with one click:

Now if you don’t want to use any of our stock photos, you can upload your own images by dragging it on the screen or by selecting Image Upload in the left sidebar:

As you can see, adding your own photos to your poster is very easy, just make sure you pick the right ones. 

10. Download & export your poster in the optimal format

After you have finished your poster, it’s time to share it with the world. On Venngage you can quickly download your poster by clicking the Download button on the right side of your screen:

Then select what type of file you would like your poster downloaded as:

Downloading your poster as a PNG should be fine for emails or social media. 

But if you want to print out your poster, download it as a PNG HD. This will make sure your poster is crisp and perfect once it gets back from the printer! 

Phew, that was a lot of info! Need a quick recap or want to share this information with your team? We have you covered with this video : 

All of the advice we outlined above can be used on almost any poster. But in this final section, we are going to get a little more specific.

Below are some of the most popular types of posters that you can create. 

But instead of waxing poetically on each type of poster, we are going to outline a simple checklist for each type of poster! 

So let’s get into it! 

How to make an infographic poster

• Choose a powerful topic you’d like to inform about.
• Do your research and gather relevant facts.
• Select an outstanding template that’ll help you grab attention.
• Add icons and graphs. Data visualization is key in an infographic poster.
• Create a content hierarchy and highlight the most interesting insights.
• Add your logo and company’s branding.
• Download in multiple formats and share.

Related: What Is an Infographic Poster and How To Make One?

How to make an event poster

• Start with an interesting background image or color.
• Use a large and bold font for your event title.  
• Add some embellishments to the title to make it pop.
• Add the date, location and time of the event. 
• Include a simple call to action.
• Describe your event or why people should attend.
• Make sure you add your logo and brand colors.

Related: 10 Event Poster Design Ideas [+ Free Templates]

How to make a marketing poster

• Arrange the 4 P’s of your strategy: your product, price, promotion and place.
• Choose a design that will mark your audience and look good in your selected place.
• Make your campaign details the focus of the poster.
• Add high-quality images of your product or service.
• Include a relevant call to action.
• Incorporate your branding.

CCUSTOMIZE THIS POSTER TEMPLATE

If you want to dig deeper into the steps to create a marketing poster and find campaign poster ideas, read this article: How to Design a Marketing Poster (10+ Templates Included).

How to make a sales poster

• Start with a simple background color or texture.
• Make the savings or discount the main focal point. 
• Show where or what store the sale is taking place.
• List exactly what products are on sale or discounted. 
• Add the start and end date or time of the sale. 
• Add some contact information or a website 
• Include your branding or logo. 

How to make an HR poster

Summarize important information, helpful resources, processes or events information.

• Define the department you’re referring to.
• Include only the key information.
• Choose the best layout to showcase your announcement.
• Customize a brand-aligned design.
• Optimize your poster for distribution.

Related: 17 Essential Human Resources Poster Templates (Updated) .

How to make a conference poster

• Start with an interesting background texture or color.
• Use a large, eye-catching font for the conference title. 
• Outline the speakers, events, or special guests.
• Add the time and date of the conference.
• Add the location(s) of the conference. 
• Include a CTA for tickets or to sign up.
• Describe why people should attend this conference.
• Add the logo or branding of the conference organizer.  

How to make a medical poster

• Select your health awareness topic or medical information theme.
• Write a catching title with bold fonts.
• Highlight important data, stats and recommendations.
• Add images and icons to ease retention.
• Invite your audience to a website or to access more resources.

Related: 15 Medical Poster Templates for Patient Education .

How to make a real-estate poster

• Include a few high-quality pictures of the house or listing. 
• Add an eye-catching “For Sale” or “For Rent” header.
• List the purchase price or estimated rent.
• Add the address of the house or listing. 
• List a few of the most interesting features of the house or listing.   
• Elaborate on the listing, location, or real estate agency.  
• Add a simple call to action.
• Include the contact information for the real estate agent.
• Add the logo or branding of the real estate company.

Hopefully, these simple checklists will help you create a poster in no time! 

If you want to learn more about designing these types of custom posters , start with these articles:

• 20+ Attention-Grabbing Event Poster Templates
• 55+ Creative Poster Ideas, Templates & Design Tips
• 17 Essential Human Resources Poster Templates
• 10+ Research Poster Templates to Share Information Professionally

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How to effectively incorporate citations into your scientific poster

Imagine this: You're fervently collating your latest research into a visually compelling scientific poster. You’ve written your attention-grabbing title , picked a cohesive colour scheme , and planned a logical layout for your content. ✨

Suddenly, you encounter a problem — what do you do about citations and references? 🤔

You have so many “essential” papers, your poster is sure to look cluttered. So, should you include them?

It’s a divisive subject! A recent poll we conducted on LinkedIn revealed a striking split among our audience: 60% believed yes, posters should have references, while the other 40% thought no.

We believe references and citations on scientific posters are optional, not mandatory! But if you choose to include them, we have 3 simple tips to create a clean, reader-friendly and award-winning design . 🔬

The problem with citations and references

We understand that references can demonstrate credibility and integrity, and provide a thread for those interested to pull at for additional information.

However, it's also true that they can turn your poster into a hot mess if not handled properly. 🫣

Disrupt the flow of text. 📝

Fragment your sentences. 💔

Clutter your poster reducing negative space. 🫨

Decrease readability. 😵‍💫

And reduce visual appeal. 🙅🏽‍♀️

The challenge of including citations without compromising readability and aesthetics is real. AND we get it! Formatting citations and references can be a nightmare at the best of times!

And this task only becomes that much harder when you apply it to a scientific poster, with limited space.

Tip 1: Choose your in-text citation style wisely

Unlike a journal article, the referencing style for a scientific conference poster is often not dictated. So the choice is up to you!

And what a difference it can make. Let's take a look.👇

Avoid (author, date) in-text citation styles for a scientific poster.

While (author, date) citation styles are common, they can easily clutter and disrupt the smooth flow of text on your scientific poster!

Some common styles are:

APA (American Psychological Association)

Harvard referencing

MLA (Modern Language Association)

And the list goes on.

Don’t get us wrong, these styles certainly have their place. In fact, they are often required for journal submissions and University assessments. But here is the problem, they take up too much space! So we recommend you steer clear of all (author, date) in-text citation styles for scientific posters.

Use footnotes, endnotes or a numbered citation style instead!

Just like a well-placed puzzle piece 🧩 footnotes, endnotes and numbered citations seamlessly integrate into the text, offering the necessary source information without overloading the text. ✨

So, what’s the difference between a footnote, endnote and numbered citation, you ask?

Well when it comes to a scientific poster a footnote and an endnote are indistinguishable. A footnote appears at the bottom of the page containing the sentence to which it refers. Whilst endnotes are lists at the end of the document , similar to a reference list or bibliography.

Since a scientific poster is only one page, both terms can be used interchangeably.

A numbered citation style, such as Vancouver referencing, has the same principle. And can either be written in line with the text within rounded brackets (1) or using superscript¹.

As you can see, that small little superscript number does not overwhelm the sentence, drastically increase the amount of text or clutter the poster. However it does still provide appropriate recognition to previous work and give both you and the reader essential sources to refer to, if needed.

We recommend to use footnotes, endnotes or a numbered citation style, for your scientific poster.

Tip 2: Use only 3-4 essential references

This may be the most important tip! We recommend limiting the number of references to a maximum of 3 to 4, focusing on the most impactful and relevant sources to your research. 🔬

There are two main ways to do this:

Reduce the amount of content on your poster! ✅ Distil your introduction, methods and conclusion down to the core points and avoid introducing too many new concepts. This makes your poster more accessible and automatically decreases the number of references required. Talk about win win!

Reduce the number of references per finding! ✅ In contrast to a manuscript or a literature review, where you cite every single paper that has came to the same conclusion, instead just cite the first original paper, or the most impactful to your work. This will limit the number of necessary citations and references.

Tip 3: Format your reference list to be as concise as possible

Unfortunately, your reference list can get long—wayy too long—taking up valuable real estate on your poster if you are not careful. 🙃

Here are our top tips to minimise your reference list:

Reduce the number of references We said it before, and we’ll say it again! Limit yourself to 3 or 4 necessary references. This will, as you guessed, give you more space in your reference list.

Keep text small As long as it’s readable the text of your reference list can be smaller than your body text, if needed.

Stick to the essentials Format your references to be as concise as possible and include only the necessary information, such as:

✍🏻 First author

📗 Journal details

So, there you have it! Creating a clean, clutter-free poster with appropriate citations is entirely achievable. 🙌 The key lies in selecting the right style to seamlessly incorporate them into your scientific poster, reserving citations for only the absolutely essential references and formatting your reference list to be super-duper concise.

Still feel like you want some extra help?

We’ve only just scratched the surface on what makes a clean and clutter-free poster!

Here at Animate Your Science, we’ve developed a whole online course: How to Design an Award-Winning Scientific Poster to take you through the key design principles of designing a poster. With nothing but positive reviews from academics all over the world, we think you will love our award-winning formula too.

You can go at your own pace, with only 3 hours of learning across 33 video lessons, you can arm yourself with the skills and knowledge to create your own captivating scientific posters. As a bonus, we also include 8 templates & downloads for you! 🤩

Learn more about our online scientific poster here or contact our team today to maximise your research poster’s impact. ✨

Related Posts

How to Design an Award-Winning Scientific Conference Poster

Best examples of scientific posters

How to deliver an engaging scientific poster presentation: Dos and Don’ts!

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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60 Effective PowerPoint Presentation Tips & Tricks (Giant List)

Here's a PowerPoint presentation tips and tricks guide that takes you through how to make a good PowerPoint presentation.

The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across.

Unlike good PowerPoint presentations , bad PowerPoint presentations are a distraction. You may remember them, but not in a good way.

You’ve seen them before. They might have millions of lines of text. Or a disjointed flow to the slides. Even worse, some slides feature ugly photos and poor design that detract from the message you’re trying to get across. That can even hurt your credibility as a professional or speaker.

This article will take you from finding your initial topic to learning how to make a great PowerPoint presentation. Our guide covers everything in between so that you learn how to present a PowerPoint like a pro.

These Microsoft PowerPoint presentation tips and guidelines are organized into sections. So cut straight to the advice you need and come back when you’re ready for the next steps.

Guide to Making Great Presentations (Free eBook Download)

Also, download our Free eBook: The Complete Guide to Making Great Presentations . It’s the deepest resource for learning effective presentation skills for a PPT.

This eBook covers the complete presentation process. It takes the PowerPoint tips and tricks you learn in this article further. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully. It’s another great source for presentation design tips.

Master PowerPoint (Free Course): 15 Essential Tips

This article is full of helpful tips so you can build a powerful presentation. You can also find more PowerPoint tips in this video lesson:

To learn even more about how to make a PowerPoint look good, review the huge list of tips below.

What Makes a PowerPoint Presentation Effective?

Knowing how to use PowerPoint and work within it quickly is helpful. But more important is making a good presentation that hits all your goals. A great PowerPoint presentation is:

• Prepared to Win . Research, plan, and prepare your presentation professionally. It helps you deliver an effective message to your target audience.
• Designed Correctly . Your visual points should stand out without overwhelming your audience. A good PowerPoint visual shouldn’t complicate your message.
• Practiced to Perfection . Rehearse your timing and delivery so that your points land as practiced with a live audience.
• Delivered With Poise . Present with a relaxed inner calm and confident outward projection. Give your audience warmth, excitement, and energy.
• Free From Mistakes . Avoid typos, cheesy clip art, and mistakes like reading directly from your slides.

Consider this your all-inclusive guide to how to make a good presentation. We’ll look at preparing your presentation and explore how to design it in PowerPoint. Plus, we’ll cover how to practice and nail your delivery successfully come presentation time.

We’ll also address what not to do in these tips for PowerPoint presentations—so you can sidestep any big mistakes. Now let’s dig into these tips for effective PowerPoint presentations.

Killer Presentation Preparation Tips to Get Started Right

Before even opening PowerPoint, start by addressing these things. These Microsoft PowerPoint tips and tricks will ensure that you’re prepared for your presentation:

1. Know Your Stuff

Your presentation isn’t about your slides alone. It’s about the message you want to get across. Before filling in stats, facts and figures, think about the narrative that’ll be discussed, why, and in what order.

2. Write It Out

Start in a Word or Google doc, and storyboard or script the entire presentation. This will give you an idea of how the information presented will flow and how viewers will see it in sequence. Learn the complete writing process .

3. Highlight What’s Most Important

A presentation covers the most crucial pieces only. Whatever you’ve been working on that led to this—a paper, a work project, a new product design—doesn’t need to be shared in its entirety. Pick key points and put the rest in an “Appendix” to refer to during the Q&A session at the end.

4. Know Your Audience

How you talk to a room full of medical professionals should be different from the way you address a room full of young entrepreneurs. Everything, in fact, is different: your topic selection, the language you use, the examples you give to illustrate points. The little bits of humor you include should be tailored specifically with your target audience in mind.

Understand your audience’s needs to create a successful PowerPoint presentation. Customize your content to meet their specific requirements.

5. Rehearse! (Yes, Already)

It’s never too early to get used to the rhythm of your presentation and take note of points you want to emphasize. While saying it out loud, you’ll start to develop a “feel” for the material. You’ll notice that some things work well, while others don’t and might need to be worked around.

6. Rewrite After You Rehearse

As you’re rehearsing your presentation, you’re bound to stumble over sections that don’t quite flow naturally. Instead of reworking your delivery, it might be time to consider the content and rewrite the areas that served as stumbling blocks.

“Editing is hard. ‘It’s good enough,’ is a phrase wannabes use. Leaders take editing seriously.” – Anthony Trendl

The most important part of creating a great presentation is the writing stage. The second most important stage is rewriting.

7. Share With a Friend

If the stakes are high for your presentation, it’s never too early to get feedback from those that you trust. Here’s an article that helps you collaborate as a team on a PowerPoint presentation. Get PowerPoint design tips from those that you trust when you collaborate.

Simple Tips to Design Your PowerPoint Presentation Better

Second only to you (the information you bring and how you present it) is your PowerPoint slides. If not designed well, a PowerPoint can be disengaging or distracting (regardless of the content quality). Here are some presentation design tips to make sure this doesn’t happen to you:

8. Keep Your Slides Simple

This is one of the most important PowerPoint presentation tips to follow when designing your slides. Keep in mind that less is more (effective.) A cluttered slide is distracting. It causes confusion for an audience: Which part of the slide should I focus on? Should I read the slide or pay attention to the presenter?

A simple, visually appealing slide will engage your audience, keeping them on track with your main points. Here’s an example of a simple slide that serves its purpose perfectly:

Minimalist slide templates like Nook can help you resist the urge to clutter your slides.

9. Limit Words on Your Slides

Piggybacking on the last point, less is more effective. If possible, avoid bullets altogether. Otherwise cut them to just a few simple words. The audience should be listening, not reading.

10. Use High-Quality Photos and Graphics

One of the most important tips for quality PowerPoint presentations is to use high-quality photos and graphics.

Earlier in this tutorial, you saw Envato Elements, an all-you-can-download service with PPT tips inside of templates. Those pre-built designs are a beginner’s best friend. They’re even better when paired with Elements’ unlimited library of stock photos .

People are more likely to take you seriously if your presentation is visually appealing. Users view attractive design as more usable. Similarly, they’ll view a more attractive PowerPoint as more effective.

11. Use Accurate and Relevant Charts and Graphs

Charts and graphs can also be distracting if they’re not used right. Make sure your information design is simple and clean so that the audience doesn’t spend the entire time trying to decipher what your X axis says. Learn more about PPT data presentation .

12. Use High-Quality, Fresh Templates

Have you seen the old PowerPoint template that looks like worn paper and uses ink splashes? Yeah, so has your audience. Templates can be distracting if they’re too basic or if the design feels dated. You need one with great design options.

Costs are always a concern. But when you use Envato Elements, you’ve got everything you need to create a great PowerPoint presentation . That’s thanks to the incredible all-you-can-download subscription package.

The best PowerPoint tips and tricks can hardly compare to the value of using a template while building your presentation.

On Envato Elements, there are thousands of PowerPoint design templates that are ready to use. Instead of designing a presentation from scratch, start with a template! Just add your specifics to the placeholders.

Templates like Galaxi are impressively designed and waiting for your slide specifics.

The best PowerPoint design tips save you time. And there’s no tip more powerful than this one: use a pre-built template . It helps you master how to present a PowerPoint without spending all your time in the app.

13. Choose Appropriate Fonts

Fonts are an important part of engaging your audience. Fonts and typography choices have a subconscious effect on viewers. They can characterize your company’s presentation and brand either positively or negatively. Make sure that you’re choosing fonts that are professional and modern.

14. Choose Color Well

Like font choice, colors cause specific subconscious reactions from viewers. Choosing an outdated color combination for your presentation will render it ineffective.

Below is an example of the Popsicle PowerPoint template , which has a modern presentation color choice:

The Popsicle PowerPoint template highlights how harmonized color palettes can create beautiful slides.

15. Clean + Simple Formatting Makes All the Difference!

We’ve got a full tutorial on how to make a good presentation slide . Give it a read through and review the accompanying video. Just remember, less is more. The focus is you and your message , not your slides.

16. Make Sure All Objects Are Aligned

A simple way to create a well-designed presentation is to make sure all items on a slide are intentionally aligned. To do this, hold down Shift and select all the objects you want to include. Then choose Arrange in the options bar and apply Alignment Type .

17. Limit Punctuation

This isn’t the place for exclamation points. Emphasize your points (while speaking). Don’t enlist punctuation to do this for you. (Leave these at home!!!)

18. Avoid Over-Formatting Your Points

This PowerPoint presentation tip is simple. There’s no need to have every word of every bullet point capitalized, or to have all your bullet points in title case. If possible, drop bullets altogether. Again, the simpler, the better!

Limit your text formatting, including reducing the use of bullets, underline, and other effects. Compare the before example on the left to the revised version on the right.

19. Combine Information With Graphics in PowerPoint

One of the most powerful presentation skills for PPT is using infographics. With the right type of visuals, slides come to life and reduce the text in favor of graphics.

Infographics help combine information with graphics. It’s easier to explain complex ideas when you use visual formats that are intuitive.

Practice Presentation Tips: Rehearse, Rehearse, Rehearse!

Delivery is probably more important than the actual content. Here’s how to become more aware of your own unique ticks, and how to present like a polished pro:

20. I’ll Say It Again, Rehearse!

Just do it. Again and again. Experiment with pauses, gestures, and body language. Practice around one hour for every minute of your speech.

21. Practice With a Timer

Consistency is key to an effective PowerPoint presentation. The timing should be similar (ideally the same) each time you rehearse. This one will especially pay off when it’s time to present in front of your audience.

22. Slow It Down

Many of the best speakers today intentionally speak slowly. You’ll have the chance to emphasize, appear more thoughtful, and make your information easier to digest.

23. Pause More Often

Like the prior tip, pausing more often allows your main points to be emphasized and gives time for information to sink in. You need to let key points breathe a little before rushing into the next section.

24. Record Yourself

Use your phone’s voice recorder. Assess and critique yourself. Consider:

• Are your pauses too short or too long?
• Are you speaking slowly enough? Too slow?
• When you’re nervous, does your voice get high like the mice in Cinderella?

It’s always weird to hear your own voice recorded; don’t stress it. Use this as a time to adjust.

25. Choose Three Focal Points in the Room

If you stare at the same spot (or even creepier, the same person) the entire time, your presentation will be ineffective (and awkward.) People will be distracted by you, wondering what you’re staring at.

Try this: pick three points in the room (typically: left, center, right). Take time to direct your delivery toward each physical focal point in the room. Also, focus on the center when making your primary points.

26. Vary Your Sentence Length

This makes you sound more interesting, and it’s easier for your audience to follow. Think short and punchy. Or go long and complex for dramatic effect.

27. Modulate!

Don’t speak in monotone for your whole presentation. Be conscious of raising and lowering your voice tone. Otherwise, people will tune you out, and you’ll come across like the teacher in Charlie Brown.

28. Practice in Front of a Mirror

What you look like is as important as how you sound. Pretend you’re having a normal conversation, and allow your hands to move with your speech to emphasize your points. Just don’t get carried away! (I’m thinking Brene Brown or President Obama , not your Aunt Jamie after a few gin and tonics.)

29. Use “Present Mode” When Rehearsing

When you finally are ready to hit the Present button in PowerPoint, make sure you use the Present Mode option. This allows you (and only you) to view extra notes about each slide—just in case you forget something!

30. Practice With New Audiences

If possible, try doing a few real live test runs as a webinar or even at a local Toastmasters organization to get some feedback from a live audience.

31. Engage the Audience by Asking Questions

There’s no reason that a presentation should be one-sided. Why not invert the format and ask your audience a question?

To learn how to create a slide that kicks off a Q&A, use this article . These PowerPoint design tips help you create an engaging and exciting discussion.

Helpful Tips to Step Up and Deliver Come Presentation Time

When the actual day arrives, there are only a few last PowerPoint presentation tips and guidelines to keep in mind:

32. Take a Deep Breath

Deep breathing is proven to relieve stress. It’s simple, and it’ll help you remain calm and in the moment, even up to the last minute before starting.

33. Lighten Up Your Mood

Tell yourself a joke or watch a funny video clip. Do this before the presentation, of course. Research concludes that happy people are more productive. More productive is more focused and able to perform better.

34. Remind Yourself to Take It Slow

When we’re stressed or nervous (or both), we tend to speak faster. Consciously, take yet another deep breath and remind yourself to take it slow!

35. Read the Room

Every presentation room has a temperature. It’s your job as a speaker to gauge it and tailor your presentation to it.

Here’s a great example. Layoffs are coming at a company, and you’re asked to speak to an audience. Even if the audience isn’t personally affected by the actions, you’ve got to consider the morale of the workforce.

Skilled speakers have a knack for reading the energy of the room and adjusting their presentation on the fly.

The last thing that group will want to hear is how strong the economy is and why the company is the best place to work. That doesn’t mean that you’ve got to align to their uncertainty, but don’t go too far against the grain while presenting.

Robert Kennedy III is a master of bringing energy and aligning a speech to the audience. Here’s his advice for adjusting:

“It can be hard to wake up a “dead” crowd but go for it. Most of all, don’t take their energy personally. Focus on serving them with every bit of your fiber then leave empty.”

36. Fake It ‘Til You Make It!

Go forward with confidence. If you act confident, you’ll start to feel more confident. Move slowly with grace, speak clearly, smile, wear something nice. You’ll appear confident to all attendees (no matter how you feel internally).

PowerPoint Presentation Tips and Tricks to Help Avoid Mistakes (What Not to Do)

Most importantly, focus on what you can do to make your presentation better. There are a few important things not to do that we’ve got to address. Here are a handful of PowerPoint presentation tips and tricks to help you avoid missteps.

37. Stop With the Sound Effects

Sound effects are distracting and outdated. In most cases, avoid them. Add audio or music to your presentation to inject interest or highlight an important point, but it’s something to take extra care with. If you insert audio, then make sure your use really connects with your audience and has a fresh approach. Otherwise, it’s best to leave it out.

38. Don’t Use Flashy Slide Transitions

Again, this is distracting and outdated. Use transitions and subtle animations in your PowerPoint presentation. But you need to take care and do it right .

39. Beware of Clip Art

This PowerPoint presentation tip shouldn’t even have to be said. But please, please don’t use clip art. Use professional graphics instead.

40. Don’t Be Afraid to Be Afraid

The fear of public speaking is a real one. Many beginners think that if they’re feeling nervous that a presentation won’t go well or succeed. That might lead them to cancel the presentation.

Here’s a tip from expert Sandra Zimmer, who leads The Self-Expression Center on conquering your fears before you take the stage:

“Get out of your head and into your body. I do this through a grounding exercise that really works to calm nerves and bring you present in the moment.”

If you think that public speaking fears aren’t normal, you might never give your award-winning presentation. So don’t be afraid to be afraid, and acknowledge it’s part of the process!

41. Don’t Read Directly During Your PowerPoint Presentation

If you spend your entire presentation looking at the screen or your note cards, you’re sure to lose your audience’s attention. They’ll disengage from what you’re saying, and your presentation will fall flat.

Reading from your paper or screen also makes it look like you’re not prepared. Many people do it, but no one should. As a general rule, only present something you know well and have, at least mostly, memorized the main points of.

42. Don’t Miss Out on PowerPoint Customizations

Many new PowerPoint users often make significant mistakes when using Envato Elements designs.

The best way to see how to make a good presentation PPT is to start with designs from others. That means using a template, but that doesn’t mean you can’t customize them!

Don’t forget that PowerPoint templates are infinitely customizable. Think of them as guides with built-in presentation design tips.

To see more presentation tips that show you what not to do, make sure to check out our guide .

Work in PowerPoint More Effectively (Tips & Tricks to Level Up Your PPT Skills)

These PowerPoint tips will help you get the most out of the application to level up your next presentation. Let’s dive in.

43. Use the Visual Guides

When you’re designing your next PowerPoint presentation, it helps to create a sense of visual rhythm. Slides that have objects aligned and centered are more likely to resonate with an audience.

44. Use a Few Animations (Tastefully)

Animations in effective PowerPoint presentations are a slippery slope. We’ve all sat through presentations where there were so many objects in motion that it was easy to lose focus on the key ideas in the presentation.

But that’s why animations get an unfairly bad reputation. Use animations to create motion and hold an audience’s attention. Use them sparingly and on key elements on your slide, and you’ll capture that attention properly.

45. Stage Key Content With Animations

You just learned that animations should avoid being distracting. But there’s an important principle to using animations properly. It’s called staging content.

Staging content means that the content appears step by step. There’s nothing worse than overwhelming an audience with all your content at once. But when you stage content, bring it on step by step.

Take it from presentation pro Suzannah Baum :

“If you’re sharing a slide with lots of different points on it, using the animation to reveal those points one at a time is a way to keep the presenter’s content flowing smoothly.”

For more animation presentation tips and tricks, follow our guide .

46. Add a Video to Your PowerPoint

When you’re sharing a big idea in your presentation, it helps to share your perspective from a few different angles. Adding a video to supplement your content can do just that. Luckily, it’s easy to add and embed a YouTube video in your next PowerPoint presentation.

47. Add Charts & Graphs

Charts and graphs can help you tell stories with data. It’s easy for an audience to zone out when you throw a big data table or set of statistics at them.

instead, convert those to charts and graphs. Try out our tutorial to learn how to edit those graphs.

48. Build Your Own Infographics With SmartArt

Earlier in this tutorial, we gave you one of my favorite PowerPoint design tips: use infographic templates.

Here’s another. One of my favorite PowerPoint features is SmartArt, which allows you to build infographics right inside the app.

You don’t have to use another graphic design app like Photoshop or Illustrator to add visuals. Instead, try out SmartArt to help you build graphics that are easy to update.

49. Use Presenter View

Remember that when you use the PowerPoint, you’ re the presentation. The slides are just there to reinforce what you’ve got to say and support your speaking points.

That’s why I always recommend using Presenter view. More often than not, you’re going to have several displays. Presenter view shows your content on your screen, while your presentation is displayed on another screen.

50. Track Your PowerPoint Changes

One of my favorite PowerPoint design tips is to collaborate. Those who know you best will suggest compelling changes that are sure to help you succeed.

As you start collaborating on your presentation, it helps to keep track of proposed and included PowerPoint changes. Use this article to track changes made by others.

10 More Advanced PowerPoint Tips & Tricks

Really need to wow an audience with a good PowerPoint presentation? Give these tips a try to make an unforgettable impression:

51. Engage With an Interactive Quiz

A good PowerPoint presentation gets your audience involved. One of the best PowerPoint tricks is to do that with a quiz. By engaging audiences, a quiz makes your slides memorable.

By adding trivia, you’ll see how to present a PowerPoint in a way that people will love. Channel your inner game-show host today. MIDTEST is a  good PowerPoint presentation  with quiz slides.

52. Illustrate With Custom Image Masks

One of the top PowerPoint tips is to illustrate your slides. But you can go beyond simple, rectangular images on each slide.

The Burte template is full of  PowerPoint tricks , including custom image masks. Image masks shape photos into unique works of art. And thanks to premium templates, you can style photos just like this. Masks overlay your photos onto geometric shapes, instantly elevating your style.

53. Print Handouts With Extra Notes

Wonder how to give a good presentation PPT that audiences will remember? Give them a piece of it to take home.

PowerPoint makes it easy to print handouts with room for notes on the page. This way, audiences can keep copies of your slides, along with their own notes. This is the perfect way to ensure everyone engages with and retains your content.

54. Make Bulk Edits With Master Slides

When you think about how to present a PowerPoint, consider your branding. That means keeping your logo front and center in the eyes of an audience. But if you’re working with a lengthy slide deck, this could seem daunting.

That’s where master slides come in. They’re common in premium layouts, and they’re a leading example of presentation skills for PPT. Master slides let you make bulk edits fast.

55. Shrink File Sizes for Sharing

Many of the top presentation tips involve making your slides more accessible. Often, that involves sharing them with audiences online.

You’ll often find that email clients and cloud services limit the size of files that you share. This can be a problem with large PPT slide decks. But there are a few quick steps you can take to reduce PPT file size. Cut graphics, scale down photos, and more.

56. Map Processes With Flowcharts

As you consider how to do a good PowerPoint presentation, think of ease of understanding. After all, you’re trying to explain something to your audience.

The  Flowcharts in Infographics  template seamlessly illustrates ideas and processes. A flowchart maps out a process in a visual way. Instead of resorting to endless narration, try a quick illustration like this. It saves you time and effort, and your audience is sure to thank you.

57. Use Brand-Specific Colors

Using presentation skills for PPT helps form an association between your message and branding. There’s no better way to do that than with your brand colors.

PowerPoint makes it easy to change color themes, adding your brand colors and logo to each slide. This is one of the top PowerPoint tricks for marketing presentations.

58. Build Social Media Posts in PPT

A good PowerPoint presentation doesn’t have to be shared through a projector. Use the app and templates to build amazing illustrations to use anywhere.

A template like Soffee helps you learn how to present a PowerPoint easily with a pre-built design.

Try using PowerPoint to create social media posts. It helps you engage with your audience, with no need to design custom layouts from scratch.

59. Be Industry-Specific

One of the top presentation tips in 2024 is to be industry-specific. That means avoiding generic layouts and choosing something more customized.

This offers two key advantages. First, you save time by having layouts built for you. Second, you gain design inspiration for your specific topic. Themed templates are truly the best of both worlds.

The Medical and Health template is a good PowerPoint presentation with a set theme.

60. Design for Online (Virtual) Sharing

Last but not least in our list of PowerPoint tips comes virtual presenting. More and more often, slides will be shared with online audiences around the globe.

Why not design your slides for that very purpose? And then learn how to share flawlessly with a global team? It’s one of the top presentation tips for 2024. Embrace it today.

More Great PowerPoint Tutorial Resources

We’ve built a resource for Microsoft PowerPoint that you’re sure to want to try. It includes countless PowerPoint tips and tricks. It’s called How to Use PowerPoint (Ultimate Tutorial Guide) and has all the PowerPoint design tips you need.

Discover More Top PowerPoint Template Designs From Envato Elements for 2024

You’ve just seen our favorite powerful PowerPoint presentation tips and guidelines to help you improve your speaking. We’ve also mentioned Envato Elements, an incredible all-you-can-download source for top PowerPoint designs .

Here are five of the best PowerPoint templates that you can use to create your best presentation yet:

1. Galaxi PowerPoint Template

Blast off to success with the help of this PowerPoint template! Think of the pre-built slide designs as pro PowerPoint design tips. They’re built by professional graphic designers. All the popular and modern slide styles that are perfect for your next presentation. Use Galaxi’s five styles and 30 designs to create a great presentation.

2. Masmax PowerPoint Template

We selected templates for this article that match the PowerPoint tips and tricks provided. Masmax fits the bill perfectly across its 234 unique slide designs. These slide designs are sure to align with the latest in design expectations.

3. STYLE Multipurpose PowerPoint Template V50

Style is subjective, but we can all agree that this template is stunning! The light and airy slide designs are built with fashion-focused designs in mind. But that doesn’t mean that it’s not perfect for most presentations. When learning to present a PowerPoint, remember that templates can be customized to suit your purpose.

4. Peachme Creative PowerPoint Template

Peachme has image-focused slides with splashy designs. The slides are colorful and perfect for a modern presentation. Don’t worry about remembering all the PowerPoint design tips because they’re included in the pre-built slides. Use Peachme’s designs for your presentation today.

5. Buizi Office Building Rent PowerPoint Template

Buizi markets itself as a real estate focused template. It’s ideal for that purpose because of the minimal, image-focused slide designs. But that also makes it a perfect choice for presentations in many fields.

We’ve just scratched the surface of PowerPoint design tips with these five options. Here are many more, bundled inside of the best roundups on Envato Tuts+:

How to Build a Good PowerPoint Presentation Quickly (In 2024)

You’ve already seen effective presentation skills PPT techniques. But you may be wondering exactly how to do a good PowerPoint presentation. It only takes a few clicks. Let’s learn how in just five steps.

For this mini-tutorial, we’ll use the Enjoy PowerPoint Template from Envato Elements. You’ll see that it’s a beautiful template that helps you learn how to present a PowerPoint by giving you every object and layout you need.

Let’s get started:

1. Choose Your Slides

As you can see, a template like Enjoy has dozens of unique slides inside. The key to how to give a good presentation PPT is to choose only the slides that you need.

One of the best PowerPoint tricks is to start by selecting slides you wish to use from your template.

In PowerPoint, scroll through the sidebar on the left to view different slide layouts. Right-click and choose Delete to remove unwanted designs. Plus, you can click and drag slide thumbnails to reorder them in the deck.

2. Add Text

Consider how to do a good PowerPoint presentation without investing a ton of time. That’s where premium templates come in.

One of our top presentation tips when working with a PPT is to lean on the pre-built text boxes for your content.

To add custom text, simply click and select the contents of any text box on your slide. Then, type in your own words. Repeat as needed throughout your slide deck.

3. Customize Fonts

With text selected, it’s easy to customize fonts on each slide. Find the Font section on PowerPoint’s Home tab. From there, you’ve got a variety of dropdown options.

Another of our top tips for presentation tricks is to use a custom font setting in your template.

Click to change the font, font size, and more. You can also use the buttons on the left to add bolds, italics, and more.

Need more custom font styles? As an Envato Elements subscriber, you’ve got instant access to thousands of custom fonts . Use them in your presentation with ease.

4. Insert Images

Slides like this one contain an image placeholder. That’s another advantage found only with premium templates. These make adding images a breeze.

Add images to your PPTX template for more visually interesting slides.

To get started, find an image file stored on your computer. Then, drag and drop it over the placeholder. PowerPoint will import it, sized and scaled for a perfect fit.

5. Change Colors

One of the top effective presentation skills is changing shape colors. This helps you control the look and feel of each slide.

With a shape selected, find the Shape Format tab on PowerPoint’s ribbon. Then, click on the Shape Fill dropdown. You’ll see a color chooser menu appear. Click on any thumbnail to apply it to the shape or browse through the Gradient and Texture options.

Start Putting These PowerPoint Presentation Tips & Tricks Into Use Today!

Learning to write, design, and present a PowerPoint presentation is an invaluable skill, no matter where you use it. If you’re a good communicator of important messages, you’ll never go hungry.

Luckily, improving PowerPoint presentations isn’t as hard as it seems. Follow these tips for PowerPoint presentations to design and deliver with greater confidence.

Remember: Less is more (effective) . Use PowerPoint presentation templates for better design and more effective visual impact. And you can customize a PPT template quickly , with the right workflow.

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WTFS 2023-24 Abstracts & Presentations

April 18, 2024

Sotl poster reception, 5:30 p.m. – 7:00 p.m..

Abstract: Women’s Center Work and the Educational Mission: Assessing Intersectional Programming as a Non-Credit Bearing Curriculum

Sarita Jayanty Mizin   English, Affiliate in Race, Ethnicity, Gender, and Sexuality Studies, UW-Eau Claire

Fellow| [email protected]

Abstract: Playing a Teacherly Role: Power and Peer Response in Writing Classrooms

Kaia Simon Literacy, Multilingual Writers, Feminisms, Rhetoric, and Composition UW- Eau Claire

Fellow| [email protected]

Abstract: Conspiracy Theories, History and Critical Thinking

Clifton Ganyard History, UW-Green Bay

cholar| [email protected]

Abstract: Student Perceptions of the Western Musical Canon

Michelle McQuade Dewhirst Music, UW-Green Bay

Scholar| [email protected]

Abstract: Facilitating Student Understandings of Equity and Social Justice through Guided Discussion Groups

Valerie Krage Associate Teaching Professor Early Childhood Education, UW- La Crosse

Fellow| [email protected]

Abstract: Teaching Beyond Oppression: How Centering Stories of Resistance Increases Political Efficacy

Kristina LaPlant   Political Science and Public Administration, UW-La Crosse

Fellow| [email protected]

Abstract: Teaching History with TikTok: The Teaching and Learning Benefits of Public-Facing Video Projects

Taylor Cole Miller Communication Studies, UW-La Crosse

Fellow| [email protected]

Abstract: Inclusive and Equity-Minded Learning Through Self-Reflection Journaling

Kim Omachinski Communication, UW-Milwaukee

Fellow| [email protected]

Abstract: SoTL Inquiry into Students Making Meaningful Connections to the Geosciences

Beth Johnson Geology, UW-Oshkosh

Abstract: Investigating Teaching Interventions to Reduce Math Anxiety – Exam Corrections

Rebeccah MacKinnon Integrated Studies, UW-Parkside

Fellow| [email protected]

Abstract: Measuring Intentional Equity in the Classroom: Comparison of a Visual and Traditional Syllabus in an Introductory Biology Course

Cathy Mossman Biological Sciences, UW-Parkside

Scholar| [email protected]

Abstract: Balancing the Narrative: Including and Valuing Counternarratives in the Curriculum and Assessment of a Teacher Education Literacy Course

Shannon Prince Teacher Education, UW-Parkside

Fellow| [email protected]

Abstract: Unicorn Land – Teaching Using a Serious Game to Promote Student Engagement and an Equitable Learning Environment for Neurodiverse Students

Douglas Selent Computer Science and Software Engineering, UW-Platteville

Fellow| [email protected]

Abstract: Equity in a Math Class

Irfan Ul-Haq Mathematics, UW-Platteville

Scholar| [email protected]

Abstract: Assessing Student Confidence in Chemistry When Given Assessment Autonomy

Rebeccah Haley Chemistry and Biotechnology, UW-River Falls

Fellow| [email protected]

Abstract: Examining the Effect of Different Curriculum Delivery Methods on Academic Success and Student Engagement in an Introductory Animal Science Course

Chris Hergenrader Food and Animal Science, UW-River Falls

Fellow| [email protected]

Abstract: Promoting an Indigenous Counternarrative in an Undergraduate Introductory Linguistics Class as a Means of Decolonizing the Syllabus

James Berry English, UW-Stevens Point

Scholar| [email protected]

Abstract: Assessing Social Work Students in Public Library Field Placements Through an Equity-Minded SoTL Lens

Jess Bowers Sociology and Social Work, UW-Stevens Point

Scholar| [email protected]

Abstract: Rapport-Building Strategies to Improve Retention and Success in Online Classes: Testing Effectiveness of Instructor Video Presence and Peer Review Video

Saemyi Park Political Science, UW-Stevens Point

Fellow| [email protected]

Abstract: Classrooms for Inclusivity, Emerging Voices in Art Education Preservice Educators

Ann Carlisle Art Education, UW-Stout

Fellow| [email protected]

Abstract: Using Social Justice to Alleviate Fear in Undergraduate Research Courses

Kimberly Zagorski Social Science, UW-Stout

Scholar| [email protected]

Abstract: Disability Services for Meeting the Needs of Students in Higher Education

Amanda Zabacnik Special Education, UW-Superior

Scholar| [email protected]

Abstract: Counter-Narratives and Learning

Ken Brosky Integrated Studies, UW-Whitewater

Scholar| [email protected]

Abstract: Access to a Peer Coach in Studen Learning

Narendra Regmi Economics, UW-Whitewater

Fellow| [email protected]