how to start a speech writing business

How to Start a Professional Speech Writing Business

A speech writer will write a script for a speaker to follow when they address a crowd. While most people think of politics when it comes to speech writing, there are plenty of other markets for this skill. Everyone from business executives to motivational professionals may need someone to help them create a speech that speaks to their audience.

Learn how to start your own Professional Speech Writing Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a professional speech writing business by following these 10 steps:

• Plan your Professional Speech Writing Business
• Form your Professional Speech Writing Business into a Legal Entity
• Register your Professional Speech Writing Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Professional Speech Writing Business
• Get the Necessary Permits & Licenses for your Professional Speech Writing Business
• Get Professional Speech Writing Business Insurance
• Define your Professional Speech Writing Business Brand
• Create your Professional Speech Writing Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your professional speech writing business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Professional Speech Writing Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your professional speech writing business?

Business name generator, what are the costs involved in opening a professional speech writing business.

Most speech writers only need a computer and a fast internet connection to do any type of research they may need.

What are the ongoing expenses for a professional speech writing business?

Ongoing expenses for a speech writing business will usually remain low, but can include office rental space, marketing costs, and employee salaries.

Who is the target market?

The target market is anyone who may need to speak in public. This is not limited to leaders in companies, non-profits, or activists. A speech writer can work with anyone at any level — even a nervous best man who has to give the toast at his friend’s wedding.

How does a professional speech writing business make money?

Most speech writers start on a freelance basis and make money based on the length or word count of the speech. Writers will vary their price ranges based on the effort it takes to compose the speech. A highly researched, industry specific speech to high profile business executives may cost several times more than a general motivational talk to a high school.

The median income for a speechwriter in a full-time position is about $75,000 – $121,000 (depending on the source you check), so people are willing to pay big bucks for a good speech. When first getting started though, you may want to work at a lower hourly rate. Based on your current obligations and demand, calculate how much you want to make per hour. Whether you’re charging per word or per project, estimate how much time the speech will take you from beginning to end before quoting a dollar amount to a client.

How much profit can a professional speech writing business make?

Profits can be substantial, especially considering how low the upfront and ongoing costs can be. If a speechwriter charges an average of $200 a speech with an average of 10 clients a month, they may only need to deduct the direct costs of their monthly internet bill for a total profit of around $1,950.

How can you make your business more profitable?

Speechwriters may want to consider branching out to coaching up-and-coming writers or ambitious executives who want to write their own speeches. Offer ‘polishing’ services where you alter someone else’s content rather than creating it on your own.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your professional speech writing business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a professional speech writing business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Professional Speech Writing Business needs and how much it will cost you by reading our guide Business Insurance for Professional Speech Writing Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a professional speech writing business

Start to develop relationships with both community leaders and business executives. Networking events can be a great way to get a handle on the immediate needs around you. Leave your business cards at major organizations who may need speech writers for any number of occasions. Also, invest in your website so you can branch out to other locations. A solid web presence will increase your exposure to people far outside your community.

How to keep customers coming back

People will come back if they feel they've made an impression on their audience with your help. This is one of the reasons why speechwriters have to be exceptionally thorough before they start putting their speeches together. An audience of professors will likely respond better to formal language while an audience of auto executives may want something more a little more laid back. All speeches will need to be specific enough to keep people interested without overwhelming the audience with a flood of new information or facts.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is excellent for someone who loves inspiring people with words. It’s a niche form of writing that is far more dependent on choice of vocabulary and syntax than it is on technical writing skills (e.g., formal grammar, etc).

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a professional speech writing business?

Speech writers may participate in the following daily activities:

• Marketing to new clients
• Researching industries/markets
• Composing speeches according to client specifications
• Giving feedback to clients

What are some skills and experiences that will help you build a successful professional speech writing business?

Most people who jump into this business are already writers. Experienced writers already understand how to link ideas in a logical manner, which can make getting started much easier. However, what really matters is the ability to inspire. Some people are naturally able to convey their thoughts and ideas in such a way that makes people want to listen. In that case, they may not need any kind of formal training to transfer their passion to paper. And while formal education may not be a requirement, many clients will be looking for someone with at least a bachelor's (if not a masters) degree.

What is the growth potential for a professional speech writing business?

This is a highly specific skill that is not necessarily translatable across all writers, so the growth potential is high. Like any type of creative writing, there’s a lot of leeway for a writer when it comes to how they structure their speeches to achieve the most impassioned reaction. Those who hit the right combination will find themselves in high demand.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a professional speech writing business?

If you’re already a freelance writer, consider marketing your new skill to existing clients. After all, you probably have some insider knowledge about their company. Mention that you’re available if they’re looking for someone to craft an in-depth speech that really speaks to their audience. In the same vein, may also want to give some thought to specializing in a particular niche for speech writing. Focusing on one market (e.g., CEO-level speeches only, etc.) can make it easier to develop your brand.

A speech can go a long way to instilling values in a crowd. Your goal is to show people why your words coupled with the speaker’s enthusiasm can be just the driving force a client needs to turn things around. Not only should you have excellent sample speeches available, but also video footage of how the speeches come to life at the podium. (If you’re just starting out, you can video the speeches yourself.)

You can also start offering your services for free to community organizations who may want to promote certain causes in any given area. Public groups such as Toastmasters will give you a chance to both write and deliver your speeches, so you can learn what people respond to and why. Analyze famous speeches to see why they succeeded where others failed. Read relevant books and develop a relationship with a speech writing mentor in an effort to get a better foundation.

How and when to build a team

Once you reach a point where you can no longer handle the demand on your own, you may want to hire an assistant to help you research your speeches or even to rough out the first draft. Look for people who understand how to make a crowd connect with an idea.

Have a Question? Leave a Comment!

Start a Professional Speech Writing Business

Turning Eloquence into Gold: The Art of Professional Speech Writing Business

PROFESSIONAL SPEECH WRITING BUSINESS

Related business ideas, discover your perfect domain, professional speech writing mini business plan, business analyses for "professional speech writing business", expected percent margin:, earnings expectations:, actions to hit those numbers:, customer acquisition:, project management and execution:, marketing and sales:, operational efficiency:, customer relationship:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is right endeavor, step 2: name the business, step 1: determine if professional speech writing business is right endeavor, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 3: develop a business plan, step 4: obtain necessary licenses and permits, research state and local regulations, obtain necessary licenses and permits, keep licenses and permits up to date, step 5: find a suitable location, step 6: acquire necessary equipment, cost of equipment, financing options, maintenance and upkeep, step 7: market the business, step 8: set up a payment system, examples of payment systems, step 8: hire employees, benefits of hiring employees, step 9: set up accounting system, choosing an accounting software, hiring an accountant, establishing a budget, explore more categories, take the next steps.

How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

• “Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

• “When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

• “As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

• “They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

• “Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

• Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
• Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
• Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
• Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
• Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

• For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
• For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
• For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

• For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

• Start with a bold statement: “The world needs your creativity now more than ever.”
• Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
• Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
• Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

• Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
• Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
• Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

• Inspirational: Motivate your audience to take action or overcome challenges.
• Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
• Educational: Provide useful information and insights to help your audience learn or grow.
• Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

• Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
• Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
• Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
• Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

• Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
• Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
• Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
• Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
• Emotional Intelligence (EQ) in Leadership [Examples, Tips]
• Effective Nonverbal Communication in the Workplace (Examples)
• Empathy: Definition, Types, and Tips for Effective Practice
• How to Improve Key Communication Skills
• Examples of Empathy (and 38 Empathy Statements)
• What is Self Compassion? (Exercises, Methods, Examples)

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Boost your speech skills

Enhance your public speaking with personalized coaching tailored to your needs

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write an impactful cover letter for a career change

6 presentation skills and how to improve them, 10+ interpersonal skills at work and ways to develop them, how to be more persuasive: 6 tips for convincing others, the 11 tips that will improve your public speaking skills, a guide on how to find the right mentor for your career, self-management skills for a messy world, what is a career statement, and should you write one, asking for a raise: tips to get what you’re worth, similar articles, how to write an executive summary in 10 steps, 18 effective strategies to improve your communication skills, the importance of good speech: 5 tips to be more articulate, how to pitch ideas: 8 tips to captivate any audience, how to give a good presentation that captivates any audience, anxious about meetings learn how to run a meeting with these 10 tips, writing an elevator pitch about yourself: a how-to plus tips, how to write a memo: 8 steps with examples, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead
• BetterUp Manage™
• BetterUp Care™
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

Improve your practice.

Enhance your soft skills with a range of award-winning courses.

How to Write a Speech to Engage your Audience

February 19, 2021 - Dom Barnard

In order to write a speech, you need to think about your audience, the required length, and the purpose or topic. This is true whether you are writing a wedding speech, conference presentation, investor pitch, or any other type of speech.

Being a great speech writer can help you get a promotion, motivate people, sell a business idea, persuade others and much more – it’s an essential skill in the modern world. In this article, we cover key tips for writing a speech.

Initial planning – Why? Who? What?

You should invest time strategically considering the speech. This will help you decide on the key message and content about your topic. Here are some points to consider.

• What do I want to achieve?
• When I achieve this, what will that do for me?
• Why am I speaking?
• What is the purpose of this speech?
• Who are the audience and who do they represent?
• Who do I represent?
• What do I know about them? (culture, language, level of expertise)
• How much influence do they have?
• What is the main message and key points?
• What specific action is implied?
• What level of information should I include?
• What is important to them?

Popular speech structure

You need to catch the audience attention early, very early (see section below). Deliver a memorable beginning, a clear middle and structured ending.

Popular speech structure:

• Explanation 1
• Explanation 2
• Explanation 3

Secondary Point (Optional: supports main)

Tertiary Point (Optional: supports secondary and main)

Attention span of your audience

Research shows that attention span is greatest at the beginning of a speech, reduces considerably during the middle of your speech and picks up again towards the end when your audience know you about to finish.

Don’t try to put too many ideas into your speech. Research shows that people remember very little from speeches, so just give them one or two ideas to hang onto.

These two articles explain audience attention span in more detail, and how to write a speech to extend it:

• How many minutes is the audience’s attention span?
• What to do when you’re losing your audience

Speech introduction

Make sure your opening few seconds are memorable as this is when your audience will make up their minds about you. Use a bold sentence to grab their attention, works best with numbers reinforcing your point.

An example sentence might be – “After this speech, I’m confident 50% of you will go out and buy a VR headset.” Follow these tips on how to write a speech intro:

Remember the INTRO model

This is more focused on presentations but sections can be applied broadly to other general speeches.

1. Interest

You: Introduce yourself confidently and clearly Audience: Why should I listen to you?

You: Remind the audience the reasons for this speech Audience: What’s in it for me?

You: State length of speech at beginning, “Over the next 15 minutes” Audience: How long until I can get a coffee?

4. Routemap

You: State the main points, “Today I’m going to cover 4 main points” Audience: Which sections of the speech are important to me?

5. Objectives

You: Clearly state the objective, “By the end of this speech, I would like to…” Audience: So that’s what you want from me today…

Example: Great speech opening

This speech opening is by Jamie Oliver, giving a TED talk on teaching every child about food.

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat. My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England and for the last seven years I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you’re at the top of your game. This is one of the most unhealthy countries in the world.

How not to open your speech

Avoid the following opening comments:

• “ Apologies, I’m a little nervous about speaking ” – no need to make the audience aware of this, it will make them focus on how nervous you are instead of what you are saying
• “ I’ve got the graveyard shift ” – you are telling people not to expect much
• “ I’m what stands between you and lunch ” – even if people weren’t thinking it, after this comment, all they are thinking of is when will you finish so they can eat
• “ We are running late, so I’ll do my best to explain… ” – instead of this, state how long your speech will take so that people know when they will be leaving

Middle of the speech

The body of your speech is where the majority of the information is. The audience has been introduced to the subject and reasons for the speech. Now you need to present your arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write down three points you are trying to convey in your speech, your main, secondary and tertiary points. Then write down three descriptions clarifying each of these points. The descriptions should be simple, memorable and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind and ensure your message is clear. Use images, jokes and rhetoric questions to keep the audience engaged.

Don’t overwhelm your audience with many points. It is much more valuable to make a small number of points well, than to have too many points which aren’t made satisfactorily.

Obama and his speeches

Obama’s speeches are well prepared with a focus on powerful words “A change is brought about because ordinary people do extraordinary things“. His speeches use simple language and quotes from famous speeches his listeners can relate to.

For additional trademark Obama techniques, check out  How Barack Obama prepares his speeches.

How to end a speech

Similar to the opening, your closing statements should be impactful, re-stating the key message of your speech. We advise learning your ending few lines word for word. The ending is an opportunity to:

• Leave the audience with a lasting impression of your speech
• Summarise the main points
• Provide further ideas and discussion points for the audience to take away with them
• Thank the audience for taking the time to listen

Methods to end your speech

Quotation Close  – use a famous quote to get the audience’s attention and create a link to your speech.

Bookend Close  – refer back to an opening statement and repeat it or add a few extra words to elaborate on it.

Open Question  – ask the audience a provocative question or a call to action to perform some task on the back of your speech.

For additional tips on how to write a speech, in particular how to close your speech, read:

• 5 great ways to end a speech
• 10 ways to end your speech with a bang
• Presentations: language expert – signposting

Ideas for ending a speech

• Key message
• Refer to opening impact statement
• Objectives met
• Call to action
• End on an Up

Step-by-step process for writing a speech

Here’s how to write your speech from concept to completion.

• Outline your speech’s structure. What are the main ideas for each section?
• Write out the main ideas in your outline. Don’t worry about making it perfect – just write as much of it down as you can
• Edit and polish what you’ve written until you have a good first draft of your speech
• Now you need to practice and  memorize your speech . The more you practice, the more you’ll figure out which sections need changing. You’ll also get an idea of length and if you need to extend / shorten it.
• Update your speech, practice some more, and revise your speech until it has a great flow and you feel comfortable with it.

Classic speech transcripts

One of the best ways for learning how to write a speech is reading other well written ones. Here are a list of famous speeches to read and learn from:

• Bill Gates TED Talk Transcript from 2015: Warns of Pandemics, Epidemics
• Facebook COO Sheryl Sandberg Commencement Speech at Harvard 2014
• Ronald Reagan Memorial Day Speech Transcript 1984
• I Have Been to the Mountaintop Speech Transcript – Martin Luther King Jr.

• Link to facebook
• Link to linkedin
• Link to twitter
• Link to youtube
• Writing Tips

How to Write a Professional Speech

• 5-minute read
• 7th May 2022

At some point in your professional career, you may find yourself with the daunting task of writing a speech. However, armed with the right information on how to write an engaging, attention-grabbing speech, you can rest assured that you’ll deliver a truly memorable one. Check out our guide below on how to write a professional speech that will successfully communicate your message and leave your audience feeling like they’ve truly learned something.

1.Understand your audience

Knowing your target audience can help guide you along the writing process. Learn as much as possible about them and the event you’re planning to speak at. Keep these key points in mind when you’re writing your speech.

●  Who are they?

●  Why are they here?

●  What do they hope to learn?

●  How much do they already know about my topic?

●  What am I hoping to teach them?

●  What interests them about my topic?

2. Research your topic

Perform in-depth research and analysis of your topic.

●  Consider all angles and aspects.

●  Think about the various ways you can discuss and debate the subject.

●  Keep in mind why you’re passionate about the topic and what you’re hoping to achieve by discussing it.

●  Determine how you can use the information gathered to connect the dots for your audience.

●  Look for examples or statistics that will resonate with your audience.

●  Sift through the research to pick out the most important points for your audience.

 3. Create an opening hook

The first few minutes of your speech are paramount to its success. This is the moment when your audience truly pays attention and listens attentively.

●  Start with a bold, persuasive opening statement that captures your audience’s attention.

●  Ask a question to get them involved.

●  Offer a shocking statistic or a powerful, well-known quote.

●  Make a statement or rhetoric question and then pause for a moment, allowing them to grasp the gravity of what you’ve just said.

●  Use a personal anecdote or life experience related to your topic to engage them.

4. Use an easy-to-grasp format

When you have the information you need, outline your speech in a way that your audience can easily follow.

●  Start with what you plan to discuss in the speech.

Find this useful?

Subscribe to our newsletter and get writing tips from our editors straight to your inbox.

●  Go deeper into the details of the subject matter.

●  Repeat what you’ve already mentioned in a few brief points.

●  End with a strong statement that sums up what you were trying to achieve.

A typical structure should include:

●  Introduction: Outline the main talking points of your speech.

●  Body: Discuss these points in more detail, offer statistics, case studies, presentation aids, and other evidence to prove your theories.

●  Conclusion: Wrap up your discussion with a bold message that leaves your audience feeling empowered, hopeful, and more knowledgeable about the topic.

5. Add some personality and humor

Remember to let your personality shine through. This speech is more than just words on a page. Allow the audience to feel your passion and vigor. Force them to think about the message you’re conveying.

●  Share personal stories, fears, memories, or failures to help the audience relate to you as a person.

●  Include some humor, jokes, puns, or limericks to give them a brief respite from the complex discussion.

●  Offer well-known, popular, resounding quotes to help them acknowledge the significance of the topic.

5. Use anaphora for emphasis

Repetition is key in speeches. Realistically, you may lose your audience’s attention at times. By repeating key messages, they’ll be able to remember these vital takeaways despite drifting off somewhere in between. Anaphora allows you to repeat certain words or phrases in a clever, unique way that emphasizes your core message.

6. Keep it short and sweet

●  Say what you need to in the shortest amount of time possible.

●  You can’t realistically expect your audience to actively listen if you drone on and on.

●  Provide clear, concise explanations and supporting examples or evidence.

7. Adopt presentation aids

People will quickly understand your message if you show them charts, tables, graphs, photos, or even regular household items .

8. Read it aloud

●  This ensures you achieve a compelling tone of voice.

●  It can also help you determine if the length is appropriate.

●  Reading it aloud can also help you decide if you need to add more jokes, personal anecdotes, or even dramatic pauses and rhetoric questions.

9. End on a powerful note

End with a message that makes your reader feel inspired, motivated, and informed.

10. Proofread your speech

Finally, a well-researched speech riddled with errors, inconsistencies, and an ineffective tone of voice won’t help you achieve your ultimate goal – namely, to enlighten and educate your audience and have them walk away with the topic still playing on their mind. Have a friend or colleague read through your speech to highlight areas that require correction before you’re ready to present.

If you want to learn more about how we can help you write a powerful, resounding, and well-written speech, send us a free sample today.

Share this article:

Post A New Comment

Got content that needs a quick turnaround? Let us polish your work. Explore our editorial business services.

9-minute read

How to Use Infographics to Boost Your Presentation

Is your content getting noticed? Capturing and maintaining an audience’s attention is a challenge when...

8-minute read

Why Interactive PDFs Are Better for Engagement

Are you looking to enhance engagement and captivate your audience through your professional documents? Interactive...

7-minute read

Seven Key Strategies for Voice Search Optimization

Voice search optimization is rapidly shaping the digital landscape, requiring content professionals to adapt their...

4-minute read

Five Creative Ways to Showcase Your Digital Portfolio

Are you a creative freelancer looking to make a lasting impression on potential clients or...

How to Ace Slack Messaging for Contractors and Freelancers

Effective professional communication is an important skill for contractors and freelancers navigating remote work environments....

3-minute read

How to Insert a Text Box in a Google Doc

Google Docs is a powerful collaborative tool, and mastering its features can significantly enhance your...

Make sure your writing is the best it can be with our expert English proofreading and editing.

Start A Speech Writing Business - Business Ideas

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting a speech writing business can be a lucrative and fulfilling career for those passionate about language, public speaking, and crafting compelling narratives.

The business involves writing custom speeches for clients in various industries, including corporate, political, academic, and personal events. These speeches can range from formal presentations to wedding toasts and may be delivered to small or large audiences.

To start a successful speech writing business, it is vital to have strong writing skills and an ability to understand the needs and goals of each client. Researching and understanding current events and relevant industry topics can also be beneficial in crafting appropriate and engaging content.

In terms of marketing and building a client base, networking and relationships with event planners and public speaking coaches can be helpful. An online presence, including a professional website and social media accounts, can also help attract potential clients.

To succeed in this business, it is essential to meet tight deadlines and have excellent communication skills to collaborate with clients and deliver high-quality work effectively.

A willingness to continuously learn and improve writing skills is also essential in staying competitive in the market.

Starting a speech writing business can be a rewarding and flexible career for those with a love of language and a desire to help others effectively communicate their ideas and messages.

Starting a speech writing business requires a great deal of effort, dedication, and most importantly passion .

If you're interested in how to sell speech writing, or selling speech writing online, you can use this page as a guide for everything you'll need to know.

Startup Costs

Successful businesses, pros & cons.

• 4,818 founder case studies
• Access to our founder directory
• Live events, courses and recordings
• 8,628 business ideas
• $1M in software savings

Join our free newsletter to get unlimited access to all startup data. We just need your email:

Check your email

If there's a Starter Story account associated with that email you'll get an email with a link to automatically log in. The link will expire in 15 minutes.

Your existing password still works, should you want to log in with it later.

With Starter Story, you can see exactly how online businesses get to millions in revenue.

Dive into our database of 4,418 case studies & join our community of thousands of successful founders.

Join our free newsletter to get access now. We just need your email:

• Personal Development
• Sales Training
• Business Training
• Time Management
• Leadership Training
• Book Writing
• Public Speaking
• Live Speaker Training With Brian
• See Brian Speak
• Coaching Programs
• Become a Coach
• Personal Success
• Sales Success
• Business Success
• Leadership Success
• How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

« Previous Post How to Develop Self-Discipline to Succeed

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

• Most Recent
• How to Develop Self-Discipline to Succeed
• The Art of Business Success: A Blueprint for Entrepreneurs
• How to Develop a Habit That Will Last
• How to Write an Author Bio (Examples Included)
• Free Webinar: How To Write a Book and Become a Published Author
• Free Video Series: 3-Part Sales Mastery Training Series
• Free Assessment: The Confidence Factor
• Free Assessment: Discovering Your Talents

Browse Categories

• Financial Success

Follow Brian & Join the Discussion

• Free Resources
• Best Sellers
• Knowledge Base
• Shipping & Returns
• Privacy Policy
• About Brian
• Brian Recommends

Your Privacy is Guaranteed. We will never give, lease or sell your personal information. Period!

© Copyright 2001-2024 Brian Tracy International. All Rights Reserved.

Module 7: Public Speaking

Developing an effective speech, learning outcomes.

• Identify the five steps of developing an effective speech

Let’s assume you see the value in developing public speaking as a skill. Where do you start? A good warm-up exercise is to watch a few TED Talks , organized by topic and popularity, among other categories. If you prefer to proceed straight to the cream of the crop, Steve Jobs’ classic “How to Live Before You Die” speech delivered at Stanford University’s 2005 commencement is excellent inspiration and perspective—for life as well as for speaking. If you watch a few talks, you’ll notice that each presenter has a unique message and style that makes him or her compelling. This is a key point. While we all learn process and technique by copying the masters, as legions of artists have done before us, the artistry (and magic, from the audience’s standpoint) is in finding your own voice and developing your personal style. In practical terms, this means that you also have to develop and curate your own material using your life experience, insights, and observations to illustrate your points.

U.S. Supreme Court Justice Sonia Sotomayor giving a speech.

Whether you’re facing a blank sheet of paper or a blank screen, the start is always the hardest part of a speaking project. We’re going to work through that obstacle by following this five-step jump start.

• Choose your topic
• Develop your benefit statement
• Develop your positioning statement
• Derive your title
• Create your content

Choose Your Topic

For perspective on topics, you can scan the 194 topics used by the National Speakers Association (click on “Browse the complete topic list”). If there’s a conference or Chamber of Commerce or professional association event you want to speak at, scan the associated website(s), social media posts, and publications to get a sense of what topics might be a good fit. In choosing your topic, consider your experience and expertise. That’s not to say that you need to be an acknowledged expert on a particular topic—that’s where research comes in—but you do need to have an interest in the topic and a base level of credibility. Although there are hundreds of potential topics, it’s very likely that a particular topic has already been covered a number of times by a number of people. Given that, the essential question is what can you bring to the topic that others haven’t? That is, how can you approach an exhausted topic with fresh eyes to make it feel new and engaging?

Develop Your Benefit Statement

Once you’ve decided on a topic, the next step is to develop a one to two sentence benefit statement that supports your credibility as a speaker on that topic. The benefit statement should answer the question: why you? This is similar to the process you would go through in pitching an article to a publisher. What is the unique value—experience, expertise, point of view—that you bring to the topic? For different frames of reference on benefit statements, scan the speaker bios and bylines of writers that cover topics of interest to you.

Develop Your Positioning Statement

The positioning statement is an expansion of the last step that tailors your benefit statement to a specific audience. Working through this step helps you clarify who your audience is and what you will be presenting to them. Although the positioning statement is for internal purposes, the focus is external—what’s the ROA (return on attention) for the audience? Don’t skip this step; it will help you focus your thoughts, minimize interesting but off-point digressions, and help maintain a coherent structure and flow through the research, writing, editing, and ultimately, speaking phases.

Develop Your Title

In moving from your positioning statement to the speech title, think of your speech as a product or service—what would prompt someone to “buy” what you’re offering? Your title is a pitch—or your bid for the audience’s attention. To get to that pitch, select a few key words from your positioning statement and brainstorm a compelling headline. For additional insight and exercises, read Larry Kim’s Inc article, “ 30 Ideas for Super Clickable Blog Headlines ,” explore the BBC News resources on writing headlines , or watch the “How to Write a Hook” YouTube video . You may also want to browse the titles of articles and blogs posted to your target audience’s (i.e., industry or professional association) websites and publications. Remember that as you develop your content, your title might need some adjusting. If you don’t need to submit your title far in advance (to be printed in a brochure or program), revisit it once your content is complete to make sure it still fits. If you do need to submit it before your content is fully developed, try to leave a little wiggle room and not make it too specific regarding the conclusions you might come to.

Develop Your Content

Once you have your title and framework from your positioning statement, you’re ready to start developing your content. Of course, you’ve been building useful content all along through your life experiences. Reflect on the relevant lessons you’ve learned, and make note of some of the experiences—a key quote or visual, an emotion or insight, people or places. Use these events as possible connections to consider and, if applicable, work them in to your speech to illustrate your points. Research is a skill, and art, unto itself (refer to the Washington University librarians’ Conducting Research pages for additional tips and resources), but a good jumping-off point is doing an internet search of your keywords. If you have lead time, you can set up a Google Alert to monitor relevant news and developments. It can also be helpful to find and follow subject-matter experts for your topic and tune in to current trends. To do this, conduct “ best of ” searches to find thought leaders. You may achieve both objectives in one search, as in this Forbes article: “ Top Shopping Trends of 2018: Retail Experts Share What to Watch for Next Year ,” one of the results in a search for “ best retail marketers .”

Reminder : Remember to document your sources! Include citations in your written speech in order to give credit where credit is due and to be able to follow-up on any related audience questions.

Practice Question

There you have it! A simple process for sidestepping writer’s or speaker’s block. Next, we’ll discuss another common sticking point: how to open your speech.

• Developing an Effective Speech. Authored by : Nina Burokas. Provided by : Lumen Learning. License : CC BY: Attribution
• Image of Sonia Sotomayor giving a speech. Authored by : Gage Skidmore. Located at : https://commons.wikimedia.org/wiki/File:Sonia_Sotomayor_(32342597022).jpg . License : CC BY: Attribution

Everything that you need to know to start your own business. From business ideas to researching the competition.

Practical and real-world advice on how to run your business — from managing employees to keeping the books.

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

• Business Ideas
• Human Resources
• Business Financing
• Growth Studio
• Ask the Board

Looking for your local chamber?

Interested in partnering with us?

Grow » thrive, 7 steps to writing a great speech.

These seven steps will help you write a memorable and effective speech.

If you’re preparing for a presentation, the work really begins when you sit down to write your speech. A great speech will engage the audience and can lead to greater personal and professional success. Here are seven steps to writing an effective speech.

Know what your core message is

When preparing to write a speech, you want to start by thinking about the core message you want to share. Your core message should be a topic you’re knowledgeable and passionate about and one that’s relevant to your audience.

The topic should be delivered in a way that’s easy to understand and concise. Ideally, your audience should be able to explain what the speech was about in just one or two sentences.

Think about your audience

Next, you want to learn as much as possible about your audience because this will inform how you deliver the speech. The language you use and the examples you share will depend on the audience you’re speaking to.

As you learn more about your audience, you want to consider the circumstances that brought them together. Are they gathering for a business conference, or is it for a charity event? How big will the audience be, and how knowledgeable are they about the subject you’re speaking on?

[Read more: How to Give a Great Presentation ]

Do your research

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research. This will help you gather new information and come up with unique and fresh ideas.

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research.

Come up with an outline

Now it’s time to organize your information and ideas into a detailed outline. Organizing your information will make it easier once it’s time to sit down and write the speech. Your outline should include three main parts:

• Introduction : The introduction sets the stage for the information you’ll be sharing. It’s a good idea to start with a story that will catch your audience’s attention. From there, you can outline what you’ll be sharing and the conclusion you’ll reach.
• Body : The body of your speech is where you’ll highlight the overarching points you’re trying to make. But be careful not to throw too much information at your audience — two to three main points are enough.
• Conclusion : During the conclusion, you’ll summarize your core message and what the audience should take away from the speech. Look for ways to end your speech on a strong note, so the audience understands why this topic matters and how they can take action.

Write a draft

Once you have an outline, you can begin drafting your speech. Don’t try to make your speech perfect during the drafting stage — just try to get your ideas on paper. You can come back to revise and improve your speech later.

Choose a presentation tool

If you’re speaking in a professional setting, you’ll likely want to compliment your speech with a presentation tool like PowerPoint. Using a slide deck is a great way to add a visual element to your speech that will further engage the audience. Using a template can make it easier to develop a well-designed slide deck.

[Read more: 6 Business Presentation Tools for Small Businesses ]

Practice and revise

Great speeches take time to write, so you should plan to practice and revise your speech as needed. You can practice your speech in front of a friend or family member, ask for their feedback, and then adjust your speech accordingly.

As you’re revising, focus on using conversational language and short sentences. Look for any areas that are too general or vague, and try to come up with specific examples that will back up your core message.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here .

Subscribe to our newsletter, Midnight Oil

Expert business advice, news, and trends, delivered weekly

By signing up you agree to the CO— Privacy Policy. You can opt out anytime.

For more personal success tips

5 tools that can help boost productivity for remote entrepreneurs, 5 simple steps to finding a mentor, 9 tips for becoming a great mentor.

By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Know More

Welcome to CO—

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

U.S. Chamber of Commerce 1615 H Street, NW Washington, DC 20062

Social links

Looking for local chamber, stay in touch.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Stop Scripting Your Speeches

• Joel Schwartzberg

Anyone can read a script. Leaders champion their ideas.

While a speaker’s primary goal is to engage and inspire, many communicators are inclined to write out their speeches because they mistakenly believe their goal is  to be perceived as a fantastic speaker or writer . This mindset has nothing to do with getting your point across or doing your job and sends you down a path of performance (“I want to impress you”), not presentation (“I want to convince you”). Writing a full speech is a process that excludes the audience, whereas delivering a speech with limited notes involves and incorporates the audience into the experience. This concept is critical, because humans are more apt to give attention to speakers who seem to, or actually do, demonstrate a sincere interest in them. Speaking spontaneously, with authentic conviction and awareness, signals that you have  something to say  — a point you feel so strongly about that you’re willing to express it personally and out loud. Anyone can read a script. Leaders champion their ideas.

“Don’t worry,” a coaching client once told me shortly after I saw her rehearse her presentation. “I’ll have it completely written and memorized by next week!”

• JS Joel Schwartzberg oversees executive communications for a major national nonprofit, is a professional presentation coach, and is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter and The Language of Leadership: How to Engage and Inspire Your Team . You can find him on LinkedIn and X. TheJoelTruth

Partner Center

15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

Level up your public speaking in 15 minutes!

Get the exclusive Masterclass video delivered to your inbox to see immediate speaking results.

You have successfully joined our subscriber list.

Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

Lost Voice? Here’s How to Recover Sore Throat and Speak Again

7 Keys to Emcee Like a Pro: Unlock Your Hosting Potential

8 Ways to Rise Above the Noise to Communicate Better

• [email protected]
• +91 98203 57888

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

Kindly drop your contact details so that we can arrange call back

Select Country Afghanistan Albania Algeria AmericanSamoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Monaco Mongolia Montenegro Montserrat Morocco Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Rwanda Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Tajikistan Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Wallis and Futuna Yemen Zambia Zimbabwe land Islands Antarctica Bolivia, Plurinational State of Brunei Darussalam Cocos (Keeling) Islands Congo, The Democratic Republic of the Cote d'Ivoire Falkland Islands (Malvinas) Guernsey Holy See (Vatican City State) Hong Kong Iran, Islamic Republic of Isle of Man Jersey Korea, Democratic People's Republic of Korea, Republic of Lao People's Democratic Republic Libyan Arab Jamahiriya Macao Macedonia, The Former Yugoslav Republic of Micronesia, Federated States of Moldova, Republic of Mozambique Palestinian Territory, Occupied Pitcairn Réunion Russia Saint Barthélemy Saint Helena, Ascension and Tristan Da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Sao Tome and Principe Somalia Svalbard and Jan Mayen Syrian Arab Republic Taiwan, Province of China Tanzania, United Republic of Timor-Leste Venezuela, Bolivarian Republic of Viet Nam Virgin Islands, British Virgin Islands, U.S.

How to Start a Presentation [+ Examples]

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

Don't forget to share this post!

Related articles.

How to Create the Best PowerPoint Presentations [Examples & Templates]

17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

How to Write an Ecommerce Business Plan [Examples & Template]

How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]

20 Great Examples of PowerPoint Presentation Design [+ Templates]

Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales

How to Create an Engaging 5-Minute Presentation

120 Presentation Topic Ideas Help You Hook Your Audience

The Presenter's Guide to Nailing Your Next PowerPoint

How to Create a Stunning Presentation Cover Page [+ Examples]

Download ten free PowerPoint templates for a better presentation.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform