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Business Plan Review

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A business plan review is an in-depth examination of your business plan and its viability. It can be conducted by a single expert, a panel of experts, or you and your colleagues.

What Is a Business Plan?

A business plan is essential for any company wishing to start or expand its operations. It provides a framework for decision-making and helps to make sure that all sections of the organization are working together towards common goals. A good business plan can also help attract investors or obtain loans from banks or other lending institutions.

The main purpose of a business plan is to provide investors with information about the opportunities and challenges facing your company so they can make informed decisions about whether or not they want to invest in it. If they decide to invest, they'll know how much money they are likely to make and what risks might arise during their investment term (usually between five years and ten years).

Of course, not all startups need a full-blown business plan — but if you seek outside funding or investment, it's best to start developing yours as early as possible. And even if you don't seek outside funding, it's still smart to develop a comprehensive plan for your business to clearly define what success looks like and how you'll get there.

What Is a Business Plan Review?

A business plan review should be conducted before you begin your venture, at least once during its life cycle (preferably after you have experienced some success), and when it comes time for you to close up shop. The objective is to identify strengths and weaknesses in your plan so that you can take steps toward improving those areas.

The purpose of a business plan review is not to evaluate the likelihood of success for a given project or company but rather to determine whether the project has been adequately researched and whether the information presented is accurate and comprehensive enough for investors or other stakeholders to make an informed decision about investing in it.

Why Should You Have Your Business Plan Reviewed?

Your business plan is a living document. Over time, it will change as you grow and learn more about your business, market and competition.

But even when the plan isn't changing, it's important to review it regularly to ensure that you're still on track. Here are seven reasons why:

A good review will give you an unbiased look at your plan, highlighting areas where more information is required or gaps in your thinking. This can help ensure that your plan contains everything it needs to, which makes it easier to manage and gives investors confidence in your business.

A business plan is a blueprint for reaching your long-term goals. But a good review will help you see how well your current strategy aligns with those goals and whether there are any holes in the plan. If there are gaps, the reviewer can help you identify what needs to be changed and where resources must be allocated to achieve those goals.

Having someone look over your plan from an objective point of view can help you see potential problems before they become major issues. You might find that something is missing from your strategy or that too many steps are involved in achieving your goals. It could also reveal other important information that will help improve the overall quality of your plan.

Business plans don't just cover what's happened so far — they also forecast what's going to happen next year, six months from now and beyond. So if things change along the way, they may not be reflected in the plan written today. A review can help keep your focus on where you want to go in the future by reviewing your progress each month and adjusting accordingly if needed.

A good consultant will give you constructive feedback about areas where your business plan falls short. This is invaluable when it comes time to revise your plan to more accurately reflect the reality of what's happening in your company, whether due to external factors or internal mistakes. A comprehensive review will also show you where there are holes in your strategy and suggest how they can be filled to strengthen your company's position in its marketplace.

Looking at how your business has performed over time, you can identify areas of concern before they become serious problems.

For example, if sales are declining or profits are shrinking, these trends might be due to temporary factors that can be corrected with better marketing or product development. If sales continue to fall despite these efforts, however, there could be deeper-rooted problems that need addressing.

A good business plan will give you an idea of what your company can accomplish in the short term and over time.

A good business plan also helps potential investors understand what your business is about and why it has the potential for success. This means that if they invest in your company, they can be more confident that they're making a smart choice that will make them money.

• Business Strategy: Planning a company's strategic direction and goals. The business strategy consists of setting a business's vision and mission, identifying its strengths and weaknesses, and evaluating growth opportunities.
• Business Forecast: A business forecast predicts how well the company's revenue and expenses will fare for the next few years. It typically includes financial statements for the current year, estimates for the following year, and projections for two or three subsequent years.
• Bank-Ready Business Plan: A business plan that has been carefully prepared to meet all criteria set by banks when applying for a loan. The bank will want financial projections showing how your business can repay the loan and reasonable evidence that you have identified all costs associated with starting and operating your new business.

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20 Questions for Your Q1 Business Plan Review

The end of Q1 is the ideal time for a business plan review.

So how do you even review a business plan?

You’ve heard me say before that having a business plan is an absolutely essential part of getting to where you want to be in life. But no matter how good of a plan you make, at the end of the day, it’s still only a plan – which means it’s meant to be followed, not written and set aside. That’s what this business plan review is for.

It’s the role of a good coach to check in on your progress and keep you on pace, so that’s exactly what I’m hoping to accomplish here in this blog.

According to your business plan , the strategies you’ve put in place so far can either:

• Launch you to where you want to be (if you refine them) or
• Send you spiraling into a crash (if they’re left unchecked)

It’s probably fair to say you’d prefer the first one, right? In that case, I’m giving you one of my favorite simple business plan review techniques. All you have to do is get all your numbers ready, pull up your business plan, and answer 20 questions.

Got everything ready? Then let’s get started…

How often should a business plan be reviewed?

Your business plan should be reviewed at least once per year. In today’s fast-paced business world, it’s easy to get caught up in the day-to-day operations and lose sight of the bigger picture. That’s why it’s crucial to schedule regular business plan reviews. Updating your business plan annually helps ensure that your company stays competitive and on track to meet its long-term goals. With so much at stake, you can’t afford to wait until the last minute to sift through all the numbers and make necessary changes. By reviewing your business plan regularly, you’ll be able to identify areas of improvement and make strategic adjustments. Don’t let your business plan become a static document. Keep it alive and thriving by scheduling regular reviews.

Business Plan Review Questions to Ask Yourself

Question No. 1: What’s your WHY? This is something you should already have written in your business plan , but it’s a question worth repeatedly asking not just at the end of every quarter but every day. So look at what you wrote down in December and then ask the question again. Has your answer changed? It’s okay if it has but make the adjustment.

Question No. 2: What’s your role?

Define your job, because your job title defines how you approach both your work and your business plan review. Are you operating as a real estate agent or like the CEO of your company?

Question No. 3: Did you make enough money to achieve your WHY?

Before we dive into any of your actual numbers, let’s establish a monetary value for your WHY. Not everything in life has a price tag: love, peace, honesty… But most things do, or at least money plays a role in them. Maybe you want to pay for your kid’s college. Maybe you want to start investing in properties. So ask yourself if over the last three months you’re on the right track for these goals and what being on the right track would actually look like.

Goals vs. Reality

Question No. 4: Units Closed vs. Goal Units Closed?

Question No. 5: Volume vs. Goal Volume?

Question No. 6: GCI vs. Goal GCI?

Question No. 7: What’s your average price per listing?

Add up the sum total of what all your listings have sold for and divide by the number of listings taken.

Are You Following Your Plan?

Question No. 8: Are you using all the lead sources you said you would on your business plan?

Question No. 9: Which lead sources are you underutilizing?

Question No. 10: Have you put in place the systems you wanted to have by Q2?

Question No. 11: In what ways do you need to adjust your plan to catch up to where you want to be by Q3?

Question No. 12: Expenses vs. Income. Are you staying in the right range?

If not, how far off are you and where is that money going?

Finding Your Personal Metrics

Question No. 13: How many conversations did you have?

Then break this down to how many you had each day, week, and month. Create a daily average.

Question No. 14: How many appointments did you take?

Question No. 15: How many conversations does it take you to get an appointment?

It’s simple division that creates massive predictability for your business. You should know this number and “live it” every day. Remember: Appointments are the only currency that matters today.

Question No. 16: How many appointments does it take for you to convert a listing?

Important Questions to Have Framed in Your Office

Question No. 17: How much money do you make from each conversation you have?

Divide your GCI by the total number of conversations you had. Then take this number and put it somewhere that you and every person on your team can see every day. When you don’t feel like making your calls, just remind yourself that this is how much every call is worth to you.

Question No. 18: What went well for you in Q1 and how can you do more of it?

It’s important to not only focus on where you’ve fallen short, because you’re strengths are what you need to rely on here – which means it’s important to know what they are!

Question No. 19: What do you need to stop doing and leave behind in Q2?

It’s time to strip away all the baggage that’s slowing you down, whether that means it’s time to hire someone or maybe it’s a lifestyle habit that’s getting in the way of your success.

Question No. 20: Are you getting to support you need?

In my 35+ years in this business, I’ve never seen anyone figure everything out by themselves. Even for people who are thriving right now, imagine what you could do if you had professional support to guide you on your journey…

My guess is, you’d learn that you’re not setting your goals high enough. Because we don’t know what we’re capable of until we have a valued mentor bring it out of us, push us to new limits, and show us the blind spots we can’t see for ourselves. So, if you’re ready to take this next step and fully commit to becoming the best version of yourself in Q2 and beyond, self-schedule a free coaching consultation right here . It only takes about an hour and might just change your life.

And if you’re already a coaching member or Sphere subscriber , be sure to watch Kay Fairchild’s webinar on conducting a more detailed quarterly business plan review inside of illūm, where she takes you step-by-step through her own extremely valuable quarterly review process.

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Business Plan Review-When and Why Should I Review My Business Plan?

Almost all entrepreneurs should keep in mind the importance of a business plan review and also consider updating the strategies and tactics section of their business plan to meet constantly changing market realities.

The high-level overview

The projects in progress, the financial forecast, the benchmarks, your business plan is a living document, challenge… are you living inside your business plan, why put your business plan into writing instead of just keeping it in your head.

Writing your business plan may have been a pain, but updating a plan is easier because you already have a framework. During your business launch, you probably had little experience, and many of your marketing and operational forecasts were just educated guesses. Now that you have some experience and a proven track record, you know what works and what doesn’t.

Recognizing the important events and changes that may require you to update your tactics is an important skill to acquire. Here are some pointers on how to recognize those times.

You are ready to take your business to the next level. Getting funds from a bank or investors requires a more sophisticated plan. Even if you don’t need additional funding, a business plan based on a certain size of business might not be adequate to support a much larger one, which may need additional employees, square footage, etc.

Uncle Sam throws you a curveball, in other words, regulatory changes impact your business. One potential change in many states is the imposition of a sales tax on all internet purchases. The result could be a leveling of the playing field that will make online and brick-and-mortar stores more competitive with each other.

The economy has changed inflation, recession, and unemployment rates, all impacting your customers’ ability to buy your product or service. This will impact your revenues in a bad way, and depending on your staffing, adjustments may be needed there as well.

Here are some stages that how often should a Business Plan be reviewed

How often : daily The high-level overview is the section I look at most often. It’s my big picture part of the plan. Here’s what it includes:

• What I’m doing – the problems I’m solving
• Why I’m doing it – my vision
• Who I’m doing it for – their problems, needs and wants
• My tagline – so I’m always focused on my business mission
• My sales and marketing strategy – the sales and marketing activities to focus on
• Finances – a summary of major income and costs

Your business plan review is just that – a surface-level overview.

How Often Should I Review My Business Plan: daily and weekly This part of my business plan gets looked at daily, especially when I’m creating things in my business or working on a specific task.

Sometimes I’ll leave it for a few days while I’m focused on client work and routine tasks. But whenever I’ve got projects on the go, which is pretty much always, I check in with this part of my business plan.

I find it really useful to refer to whenever I need to make a decision. For example, I might be thinking about registering a new domain name for my website (buying URLs is fun, right?). But I can look at my plan and ask myself, “Do I really need this?”.

Then I’ll use my template to write a paragraph about the item and how it fits into my business. If I can’t think of what to write, I don’t have a good enough reason for what it would mean to the business and how it fits into the bigger picture. Then I don’t buy it.

I’ve got the same rule for software programs and it stops me from spending all my money on Xero Add Ons ! Because there are few things I love more than looking at all the latest software and seeing what I can implement to make my business (and my clients’ businesses) more efficient. But I know that it’s not efficient to add too many tools to the mix, especially if I’m not really going to have the time or patience to use them.

How often: Monthly I work on my financials and forecast at least every week or once a month. This was an area of real struggle for me.

That was a big shock to me and I never would’ve picked up on that fact if I hadn’t reviewed my finances and thought about how I could do things differently. Once I started to implement some different processes, and actually reviewed the numbers every week, I brought my finances under control.

You’ve really got to practice and discipline yourself. That’s why it’s gotta happen regularly.

It’s a useful way to look at projections and add credibility to your plan, but it’s always important to remember that there’s no business out there exactly like yours.

So your benchmarks are only useful to a certain point. I only look at benchmarks when I do quarterly plans and reviews. It’s interesting to see how I’ve gone over the previous quarter and it’s a useful planning tool for the future. But it’s not something you need to get stuck into every day or even every month.

A business plan is a perfect foundation for your business. Think about the foundation of the home you live in. You wouldn’t just wake up one day and decide to take out that foundation! And you certainly wouldn’t engage a builder who didn’t believe in foundations.

It’s there, underpinning everything you do in your home, adding strength and security. It’s the same with your business plan. You put it in place, and then you build your business on top of it… and it’s there every single day, holding your business firmly together.

I want to know… do you look at your business plan every day like I do?

Maybe you’ve got a business plan (and it’s not working for you), and you’re halfway through one. Maybe you’ve never started one or you’re a bit skeptical and you don’t even know if you actually need one.

I want to challenge you to be your best in your business, step out and start achieving your goals. A lot of the time, the first step is writing out your business plan. The next step is making sure you review it regularly.

Pro Tip: For a perfect business plan you can visit our page on business plan writing services

Writing down your business plan will make it more powerful and real. But let’s get more specific. Here are 6 reasons why you should write a business pla n :

• Keep it real . Once you see things in black and white in writing, they’re much more tangible. Your written business plan can work as a reality check where things aren’t going as well as you thought they were.
• Spot gaps . When you write it down, you can see the gaps and holes that you hadn’t thought of.
• Be accountable and collaborate . Having it written down allows you to show it to others and be accountable.
• Create SMART goals . A written plan can be broken down into steps and scheduled into your calendar. This makes it far more likely that you’ll achieve it.
• Measure your progress. When your plans are written down, you can review them and see your progress. This is especially useful if you’re a type-A personality like me.
• Free up your brain cells . Having your plan written down actually (and literally) frees up your headspace so you can use your mental energy for other more important things.
• Preparing for the future . And let’s not forget the importance of preparing for the future. Keeping your business in your head is not a good business practice for so many reasons.

Related Article: 25 reasons why you need a business plan

It is recommended to review your business plan regularly, at least annually. Additionally, you should consider reviewing your plan during significant business milestones or changes, such as entering new markets, launching new products or services, or experiencing shifts in your industry or competitive landscape.

Reviewing your business plan helps ensure that it remains relevant and aligned with your current business objectives. It allows you to assess the progress made, identify any gaps or areas for improvement, and make necessary adjustments to your strategies, goals, or financial projections. Regular reviews also enable you to adapt to changing market conditions and seize new opportunities.

Reviewing your business plan offers several benefits, including:

• Assessing Performance: Determine how well your business is performing relative to your initial projections and goals.
• Strategy Alignment: Ensure that your strategies are still effective and aligned with your current market positioning and customer needs.
• Financial Analysis: Evaluate your financial projections and make any necessary adjustments based on actual performance and market conditions.
• Risk Assessment: Identify potential risks or challenges that may impact your business and develop contingency plans.
• Opportunity Identification: Recognize new opportunities, emerging trends, or untapped markets that you can leverage to drive growth.

During a business plan review, pay attention to the following key areas:

• Goals and Objectives: Assess whether your goals are still relevant and achievable, and adjust them if needed.
• Market Analysis: Evaluate changes in your target market, customer preferences, and competitive landscape.
• Strategies and Tactics: Review the effectiveness of your marketing, sales, and operational strategies and identify areas for improvement.
• Financial Performance: Analyze your financial statements and compare them to your projections, identifying any gaps or discrepancies.
• Risk Management: Identify new risks and evaluate the effectiveness of your risk mitigation strategies.

It is beneficial to involve key stakeholders in the business plan review process. This may include business owners, management team members, department heads, and external advisors or consultants. Their diverse perspectives and expertise can contribute to a comprehensive assessment of the business plan and generate valuable insights and recommendations for improvement.

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5 Reasons Why You Should Get a Business Plan Review

As an entrepreneur, you understand the value of a well-crafted business plan. It’s the essential roadmap for launching your business and something you’ll use to impress banks and investors. Writing your plan yourself is the perfect opportunity to think critically about every aspect of your business. But it’s easy to get caught up in the process. Here are five reasons you should get a business plan review from a professional.

1. Get Validation

A business plan review is the perfect opportunity to discuss your strategies, plans, and goals with an experienced professional. They’ll give you objective feedback on your idea, flag any potential challenges, ensure you include key information, and present ideas you may have yet to consider.

2. Test Your Pitch

The ability to pitch your business is a necessary skill for any aspiring entrepreneur. At its core, a business plan is essentially an in-depth pitch. Knowing your plan inside and out will foster confidence among all investors you meet. So, having it undergo a review is like a “stress test” for your business. 

3. Know Your Business Model is Viable

No matter how fantastic your business is, you’ll need money to sustain it. Can you demonstrate how your business will generate cash over the next six to 12 months? A business plan reviewer will ensure this is covered. They’ll be able to identify gaps in your numbers, how to adjust, and any minor details you may have missed.

4. Discover What to Tackle First

Getting a second set of eyes on your document will help you identify issues you must tackle before sharing it with investors. An experienced reviewer can clearly identify what to fix first so you can make it presentable as quickly as possible.

5. Gain Clarity in Your Decisions

Entrepreneurship can feel like a lot of pressure. Reviewing your business plan lets you share and discuss your plans and options with an expert. They can help you weigh the pros and cons of your choices and evaluate your decisions objectively. Once you’ve considered their recommendations, you can make an informed decision.

Where to Get A Business Plan Review

There are many more benefits to conducting a business plan review, and Small Business BC’s consulting and review service can help at every step of the way. Work with our expert business plan advisors and get the professional advice you need to turn your business ideas into reality. Download SBBC’s Business Plan Template and Cash Flow Forecasting Tool to get started on your business plan.

Small Business BC is Here to Help

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hether you’re starting a new small business or are already years into operating one, a business plan is one of the best ways to clarify your long-term vision. While every business plan is different, there are several key elements to consider that will benefit you in the long run. 

Follow our step-by-step guide to writing a highly effective business plan. 

What is a business plan?

A business plan is a document that outlines your business goals and how you plan to achieve them. Ideally, this will become your roadmap for marketing, sales, finance, and growth. 

In other words, a business plan is...

• An explanation of your overall vision.
• A valuable tool to plan and track your business fundamentals.
• An overview of your path to profitability, which can help get funding for your company.

Do You Need A Business Plan?

While it’s not a requirement, having a business plan is strongly recommended. In a recent QuickBooks survey , nearly 70% of current business owners recommended writing a business plan.

Creating a business plan is especially useful in the following scenarios:

• Applying for business loans
• Seeking additional rounds of funding or investors 
• Growing your employee headcount  
• Attracting top-level management candidates 
• Looking for opportunities to scale your business

10 Steps To Creating A Comprehensive Business Plan

While not every business plan is the same, there are a few key steps you should take to create an effective and comprehensive document:

1. Create an executive summary

Think of an executive summary as your company's elevator pitch in written form. It should be 1 to 2 pages in length and summarize important information about your company and goals. If you are pitching your business plan to get funding, you should ensure your executive summary appeals to investors.

What should you include in an executive summary?

• An overview of your business
• Your company mission statement
• A concise description of products or services offered
• A description of your target market and customer demographics
• A brief analysis of your competition
• Financial projections and funding requirements
• Information about your management team
• Future plans and growth opportunities
• An overall summary of your business plan

2. Write your company description

Your company description is a more detailed and comprehensive explanation of your business. It should provide a thorough overview of your company, including your company history, your mission, your objectives, and your vision. A company description should help the reader understand the context and background of the business, as well as the key factors that contribute to its success.

What should you include in your company description?

• Official company name 
• Type of business structure
• Physical address(es)
• Company history and background information
• Mission statement and core values
• Management team members and their qualifications
• Products and services offered
• Target market and customer segmentation
• Marketing and sales strategy
• Goals (both short- and long-term)
• Vision statement

Novo Note : The company description is your chance to expound on the pain points your company solves. It should also give a reader an accurate impression of who you are. 

3. Conduct and outline market analysis

This is one of the most important steps in building a business plan. Here, you will assess the size and dynamics of the market your business operates in.

How to conduct a market analysis

Market analyses include both quantitative and qualitative data. You may want to conduct surveys or lean on existing industry research to gather this information. You’ll want to answer:

• What is the size of the market?
• How much revenue does your industry generate?
• What trends are impacting this industry?
• Where are opportunities for innovation?
• What are the most well-known companies in the industry? What tactics do they use to sell to customers? How do they price their offering?
• Where are there gaps in the market? 
• What are your customer demographics? What problems do they have that need solving? What are their values, desires, and purchasing habits?
• What barriers to entry, if any, exist? These could include startup costs, legal requirements, environmental conditions that impact consumer behavior, and market saturation.

What is your target market?

In this section, you will specify the customer segment(s) you’re targeting . You can divide customers into small segments organized by age, location, income, and lifestyle. The goal is to describe what type of consumer will be most interested in your offering.

Novo Note : Regardless of your company’s size, understanding the trends and opportunities within your target market enables you to build a more effective marketing plan to distinguish yourself from the marketplace and grow your business. This analysis might also help you find potential customers or new products you could offer. 

4. Analyze your competitors

After conducting a market analysis, you need to do a deep dive into your competitors. Look at how the competition is succeeding or failing and how each competitor has positioned itself. For example, you might want to evaluate your competitors’ brand, pricing, and distribution strategies. 

How to conduct a competitive analysis

You’ll want to research your competitors and ask the following questions:

• What are their strengths?
• What are their weaknesses?
• What are their customer reviews like?
• How do they price their offering(s)?
• What are their value propositions?
• What marketing and sales channels do they leverage?
• How are they growing and evolving?

Novo Note : After you develop a strong understanding of the competitive landscape, consider how your business is unique. Solidifying your competitive advantage can help you appeal to your target audience.  

5. Describe your products or services

This is your chance to go into more detail about the products and services you offer! Use this opportunity to note where your offering or service differs from others in the industry. Highlight the standout features of your product, your company’s unique ability to solve customer problems, and your product roadmap.

What to include:

• Your product catalog
• Key differentiating features
• Information about the production process
• The resources required for production
• Plans for future product releases

6. Define your marketing and sales strategy

Your marketing plan describes your strategy for connecting with your target market and generating leads. It doesn't need to be full-fledged at this point, but it should answer who you're trying to sell to and how you plan to target them. Investors also want to know how you plan on selling your brand and breaking into the market, so make sure to consider their perspective as you develop your marketing strategy.

• Your sales and marketing budget
• Your key sales and marketing objectives
• Details about your sales process and sales goals
• Platforms or strategies you’ll employ to reach your target audience
• PR initiatives, content ideas, and social media strategies

7. Gather your business financials and outline financial projections

Your financials section lays out your company's past and current performance. You can also include a roadmap that dives into financial projections for your business. Aim to include projections for the next five years at a minimum.

• Income statements
• Cash flow statements
• Balance sheets
• Explanation of any significant changes

Novo Note : Novo offers integrations with accounting software like Quickbooks and Xero , allowing you to seamlessly access all your financial information within your business checking account .

8. Describe your organization

Your business plan should also include an organizational chart that maps your company’s structure. 

What to include :

• Company’s management structure
• Other key personnel, along with their roles and responsibilities
• Expertise of your team (feature any specialists or experts)

Novo Note : This is also a good place to explain the legal structure of your company — for example, if you are an LLC , a corporation, or a sole proprietorship . 

9. Outline your funding requests

If you’re looking for business funding, include an outline of any funding requests and requirements.

• Why you are requesting funding
• What the funding will be used for specifically
• Desired terms and conditions of funding
• The length of time over which the funding will be used
• Type of funding required (for example, debt or equity)

Novo Note : Propose a five-year funding plan, and aim to be as detailed as possible about how you will utilize the funds to grow your business. 

10. Create an appendix

The last section, the appendix, includes supporting documents and additional information not listed elsewhere in your business plan. Not all of these items are necessary to include, so you’ll need to evaluate which are most relevant to your business. You might also want to include a table of contents to help keep the appendix organized.

Items to consider including:

• Bank statements
• Business credit history
• Legal documents
• Letters of reference

Sample Business Plans

Need an example to help you through the process? Check out the Small Business Administration’s downloadable examples or this even more in-depth one from Harvard Business School.

Tips For Creating A Great Business Plan

Here are some of our favorite tips for creating the most effective and efficient business plan:

• Keep it short and sweet : You want to be sure people will actually read your business plan, so stay on topic and to the point.
• Make it digestible : No need to use the fanciest terminology or draft up the most complex graphs. Keep wording and ideas simple and straightforward — it’s the most impactful way to get your information across.
• Triple-check your work : There’s nothing worse than noticing a grammar, spelling, or mathematical error when you’re presenting your vision. So proofread… and then proofread again!
• Start early : It’s never too late to write a business plan, but the earlier you do it, the stronger your strategy for growth and expansion will be from the start.
• Reference credible sources : If you are going to reference third-party research in your business plan, lean on sources that are widely recognized as authorities. Try tapping into trade associations and government resources, like U.S. Census data or data from the Bureau of Labor Statistics.
• Set yourself apart : Wherever you can, explain why your product or service stands out and how it can solve a problem.
• Be objective : Avoid the instinct to only showcase the good. Stakeholders and investors want to know that you are realistic and have a contingency plan if you hit a bump in the road.

Updating Your Business Plan

As with most situations in business (and life), things change! So don’t think that your business plan has to be set in stone after you create it. Instead, you should plan to return to it once a year and make updates.

Be sure to do the following when you review and update your business plan:

• Analyze your progress: Review your original business plan and compare it to your actual financial data. Are you moving in the right direction, or do you need to reevaluate your strategy?
• Consider whether your product offerings need to be adjusted: For example, decide if you want to diversify your product offerings or scale back and focus on a singular product. 
• Reassess your overall goals: Perhaps your sales goals have changed with your new marketing strategy. Or maybe your customer’s needs have changed. In any case, be flexible where needed. 

We know there’s a lot that goes into creating a business plan, but it’s worth it. There’s no one-size-fits-all formula for developing a business plan, but our steps outlined above will put you on the right track for developing a comprehensive, investor-friendly document.

Take time to review your business plan annually and make changes as your needs and goals change.

Novo Platform Inc. strives to provide accurate information but cannot guarantee that this content is correct, complete, or up-to-date. This page is for informational purposes only and is not financial or legal advice nor an endorsement of any third-party products or services. All products and services are presented without warranty. Novo Platform Inc. does not provide any financial or legal advice, and you should consult your own financial, legal, or tax advisors.

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Module: Entrepreneurship

Create your business plan.

The following written guide will help you create a business plan and map out how you will start and run your business successfully. The different parts are described in the order in which they appear in a business plan.

Executive Summary

The executive summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is also your first opportunity to grab a potential investor’s interest.

The executive summary should highlight the strengths of your overall plan and therefore be the last section you write.

Below are several key points that your executive summary should include based on the stage of your business.

If You Are an Established Business

If you are an established business, be sure to include the following information:

• The mission statement : This explains what your business is all about. It should be between several sentences and a paragraph.
• Company information : Include a short statement that covers when your business was formed, the names of the founders and their roles, your number of employees, and your business location(s).
• Growth highlights : Include examples of company growth, such as financial or market highlights (for example, “XYZ Firm increased profit margins and market share year-over-year since its foundation). Graphs and charts can be helpful in this section.
• Your products/services : Briefly describe the products or services you provide.
• Financial information : If you are seeking financing, include any information about your current bank and investors.
• Summarize future plans : Explain where you would like to take your business.

With the exception of the mission statement, all of the information in the executive summary should be covered in a concise fashion and kept to one page. The executive summary is the first part of your business plan many people will see, so each word should count.

If You Are a Start-up or New Business

If you are just starting a business, you won’t have as much information as an established company. Instead, focus on your experience and background as well as the decisions that led you to start this particular enterprise.

Demonstrate that you have done thorough market analysis. Convince the reader that you can succeed in your target market; then address your future plans.

Company Description

This section of your business plan provides a high-level overview of the different elements of your business. The goal is to help readers and potential investors quickly understand the goal of your business and its unique proposition.

What to Include in Your Company Description

• Describe the nature of your business and list the marketplace needs that you are trying to satisfy.
• Explain how your products and services meet these needs.
• List the specific consumers, organizations, or businesses that your company serves or will serve.
• Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.

Market Analysis

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusions.

What to Include in Your Market Analysis

• Industry description and outlook : Describe your industry, including its current size and historic growth rate as well as other trends and characteristics (e.g., life cycle stage, projected growth rate). Next, list the major customer groups within your industry.
• Information about your target market : One of the first steps in the process is determining your target market and why they would want to buy from you. Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:
• Distinguishing characteristics : What are the critical needs of your potential customers? Are those needs being met?  What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?
• Size of the primary target market : In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group?
• How much market share can you gain? : What is the market share percentage and number of customers you expect to obtain in a defined geographic area? Explain the logic behind your calculation.
• Pricing and gross margin targets : Define your pricing structure, gross margin levels, and any discount that you plan to use.
• Competitive analysis : Ask which areas are being ignored by your competitors. Creating a niche for your business is essential. Your competitive analysis should identify your competition by product line or service and market segment. Assess the characteristics of the competitive landscape (e.g., market share, strengths and weaknesses, barriers to market entry, etc.). Don’t Become a jack-of-all-trades. Learn to strategize.
• Regulatory restrictions : Include any customer or governmental regulatory requirements affecting your business, and how you’ll comply.

Once you’ve completed this section, you can move on to the Organization and Management section of your business plan.

Organization and Management

This section should include your company’s organizational structure, details about the ownership of your company, profiles of your management team, and the qualifications of your board of directors.

Who does what in your business? What is their background and why are you bringing them into the business as board members or employees? What are they responsible for? The people reading your business plan want to know who’s in charge, so tell them. Give a detailed description of each division or department and its function.

Service or Product Line

Once you’ve completed the Organizational and Management section of your plan, the next part of your business plan is where you describe your service or product, emphasizing the benefits to potential and current customers. Focus on why your particular product will fill a need for your target customers.

What to Include in Your Service or Product Line Section

• A description of your product/service : Include information about the specific benefits of your product or service – from your customers’ perspective. You should also talk about your product or service’s ability to meet consumer needs, any advantages your product has over that of the competition, and the current development stage your product is in (e.g., idea, prototype).
• Details about your product’s life cycle : Be sure to include information about where your product or service is in its life cycle, as well as any factors that may influence its cycle in the future.
• Intellectual property : If you have any existing, pending, or any anticipated copyright or patent filings, list them here. Also disclose whether any key aspects of a product may be classified as trade secrets. Last, include any information pertaining to existing legal agreements, such as nondisclosure or non-compete agreements.
• Research and development (R&D) activities : Outline any R&D activities that you are involved in or are planning. What results of future R&D activities do you expect? Be sure to analyze the R&D efforts of not only your own business, but also of others in your industry.

Marketing and Sales

Once you’ve completed the Service or Product Line section of your plan, the next part of your business plan should focus on your marketing and sales management strategy for your business.

Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. You’ll learn more about this in the Marketing module of this course.

After you have developed a comprehensive marketing strategy, you can then define your sales strategy. This covers how you plan to actually sell your product. Sales is also covered later in the course.

Next, if you are seeking financing for your business, you’ll need to complete the next part of your plan—Funding Request.

Funding Request

If you are seeking funding for your business venture, use this section to outline your requirements, including the following:

• Your current funding requirement
• Any future funding requirements during the next five years
• How you intend to use the funds you receive: Is the funding request for capital expenditures? Working capital? Debt retirement? Acquisitions? Whatever it is, be sure to list it in this section.
• Any strategic financial situational plans for the future, such as: a buyout, being acquired, debt repayment plan, or selling your business.

When you are outlining your funding requirements, include the amount you want now and the amount you want in the future. Also include the time period that each request will cover, the type of funding you would like to have (e.g., equity, debt), and the terms that you would like to have applied.

Once you have completed your funding request, move on to the next part of your plan—Financial Projections.

Financial Projections

You should develop the Financial Projections section after you’ve analyzed the market and set clear objectives. That’s when you can allocate resources efficiently. The following is a list of the critical financial statements to include in your business plan packet.

Historical Financial Data

If you own an established business, you will be requested to supply historical data related to your company’s performance. Most creditors request data for the last three to five years, depending on the length of time you have been in business. Typical financial data to include are your company’s income statements, balance sheets, and cash flow statements for each year you have been in business. Often, creditors are also interested in any collateral that you may have that could be used to ensure your loan, regardless of the stage of your business.

Prospective Financial Data

All businesses, whether start-up or growing, will be required to supply prospective financial data. Most of the time, creditors will want to see what you expect your company to be able to do within the next five years. Each year’s documents should include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets.

Make sure that your projections match your funding requests; creditors will be on the lookout for inconsistencies.

Lastly, you may want to include an Appendix to your plan.

The Appendix should be provided to readers on an as-needed basis and should not be included with the main body of your business plan. Specific individuals (such as creditors) may want access to this information to make lending decisions. The appendix can include items such as your credit history, résumés, letters of reference, and any additional information that a lender may request.Therefore, it is important to have the appendix within easy reach.

Any copies of your business plan should be controlled; keep a distribution record. This will allow you to update and maintain your business plan on an as-needed basis.

Check Your Understanding

Answer the question(s) below to see how well you understand the topics covered above. This short quiz does not count toward your grade in the class, and you can retake it an unlimited number of times.

Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.

• Revision and adaptation. Authored by : Linda Williams and Lumen Learning. License : CC BY: Attribution
• Check Your Understanding. Authored by : Lumen Learning. License : CC BY: Attribution
• What I Do at Work. Authored by : The Scott. Located at : https://www.flickr.com/photos/thescott365/3183484673/ . License : CC BY-NC: Attribution-NonCommercial
• Create Your Business Plan. Provided by : U.S. Small Business Association. Located at : https://www.sba.gov/writing-business-plan . License : Public Domain: No Known Copyright

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Strategy Review: How To Run It & What To Include

If you want to hit business targets before the year or quarter ends, you need to run effective strategy reviews. 

These reviews are an important part of strategy governance, equipping the leadership team with a comprehensive view of the organization’s performance and the data required for confident decision-making. 

Effective strategy reviews also help operational leaders and their teams improve operational efficiency by focusing on initiatives that drive business objectives without getting lost in daily tasks. 

With this in mind, here’s our detailed guide on how to conduct different types of strategy reviews.

What Is A Strategy Review?

A strategy review is a systematic evaluation and assessment of the organization's plans, initiatives , and goals. It’s a regular strategy meeting involving key stakeholders to determine the progress of the company’s strategic direction and check if everyone is still aligned with the business roadmap . 

When doing a strategy review, you must answer the following critical questions:

• How are activities in the strategic plan performing?
• Are we getting the expected results?
• Do we need to revisit the strategy due to some unforeseen issues?
• Are there factors that require us to change the strategic plan?

A strategic review ensures your short-term strategies align with the organization’s long-term strategic objectives and priorities. It also ensures you remain responsive to changes in the external market and that the current strategy is still the best approach to get your desired results.

How Often Should A Strategy Be Reviewed?

Typically, companies revisit their strategic plans once a year or occasionally as needed. Annual or irregular reviews put your organization at risk of missing opportunities, escalating preventable crises, and becoming too slow to adapt to market shifts . 

Strategy Execution Experts at Cascade recommend a different, more dynamic approach. 

They advise businesses to exercise ongoing strategic governance through systematic, bite-sized reviews .

With a more regular approach, you can identify and respond to any changes quickly, as well as reallocate and reprioritize resources depending on your organization’s needs.

They propose performing strategy reviews at two levels:

Dynamic performance & strategy review 

This includes business leaders and department heads . It’s a comprehensive high-level assessment of ongoing initiatives. Doing it quarterly ensures you can make strategic adjustments quickly and remain responsive to shifting market dynamics.

Operational health check 

This one is done more frequently and involves department heads, team leads, and program managers. This monthly review focuses on day-to-day operations and helps detect issues on time. It also ensures strategic alignment at the lower levels of the organization. 

How To Run A Strategy Review?

To effectively run a strategy review meeting, you need a structured process. Here’s a step-by-step guide:

Step 1: Prepare the data before the strategy review meeting

One of the crucial steps prior to the strategy review meeting is having all the required data within your reach—to ensure you’ll have the necessary data the day of the meeting. Using data-backed reports will help you and your management team properly evaluate the business performance and refine your short-term strategies. 

📌 If you’re conducting a quarterly dynamic performance review , you need to collect the following reports:

• Financial performance report that includes department revenue and expenditure forecast
• Resource utilization and availability report that includes the budget vs. actual performance
• Business-level operational key performance indicators (KPIs) , which include competitive & market analysis, and CSAT & customer retention

📌 If you’re doing a monthly operational health check , you must have the following reports:

• Resource utilization and availability report that cover budget utilization to target, and employee availability and resourcing constraints
• Department and team-level operational KPIs , citing the progress to target
• Project and initiative tracking report , which includes risk & dependency tracking and initiative-relationship mapping

These reports must be prepared in advance by the respective business leaders, department heads, team leads, and project managers expected to attend the strategy meeting .

👉 Do it in Cascade: 

Use Cascade’s reports to collect data, show progress, and add business context to all the information. This enables you to communicate clear insights that support better decision-making.

📚 Explore this informative article explaining when to use dashboards versus reports.

Step 2: Review objectives and past performance

This is the step when you get everyone together in a physical or virtual room. Start with recapping the purpose of the strategy meeting and ensure everyone is aligned from the outset. Give attendees enough time to present the reports they put together, including their KPIs and other achievements since the last session. 

Review significant milestones and examine everyone’s performance thoroughly. This detailed evaluation of historical performance will help you identify patterns and trends to help you achieve future goals.

Step 3: Open the floor for a strategic discussion

After the reports have been presented, encourage the attendees to share their observations and insights. 

Explore the “why” behind the reported information. Why did some activities yield these kinds of results, and why didn't others? Determine if there were any missed opportunities that should’ve been taken or best practices that drove success. 

This is also a great opportunity for leaders to gain valuable insights about what’s happening in other departments and business units. You or a designated facilitator should ensure there’s a balanced discussion and everyone gets to speak. 

Step 4: Discuss new strategies and changes

Next, lay down the rules for how you'll decide which new strategies to pursue, focusing on what will help your organization hit its targets. 

Look at the upsides and downsides of each idea. Facilitate structured discussions and debates to deliberate on the merits of each strategy, ensuring every aspect is thoroughly examined. Use decision-making tools like SWOT analysis that can turn tough strategic decisions into a clear-cut process. 

Final decisions can be achieved through consensus or voting, depending on the organization's culture. 

💡For high-risk strategies , consider pilot testing and have contingency plans in place. 

Step 5: Assign new initiatives and responsibilities

For each new strategy or strategic objective, assign owners and set deadlines.  This will help you create accountability and eliminate ambiguity on who is responsible for what. Deadlines also create a sense of urgency and prevent procrastination. 

Defining clear roles before you end the current review process will ensure that employees will remain committed to the strategy and a more efficient review session next time.

💡Different companies have their own way of doing things—some assign owners during the review meeting, some do it after (check out step 6 below). Pick the method that's best for your organization, but remember assigning owners is a must for accountability.

👉 Do it in Cascade:

Using Cascade, you can directly link each action item to its owner and set a specific deadline. A nice progress bar will show the percentage completion of an item. There’s also an indicator of whether an item is on track, behind, or delayed.

Step 6: Keep everyone in the loop post-meeting

When rolling out new strategies and changes post-review, clarity is key to keep the momentum going. Department heads and team leads must effectively interpret meeting outcomes into actionable departmental plans and relay them to their teams.

For example, if a new sales strategy is in place, the sales manager should outline the action plan, assign responsibilities to team members, and share timelines during a kick-off meeting.

Follow this up with weekly check-ins for progress reports and space for team members to share insights or hurdles they're facing.

Cascade alerts your team whenever changes are made to the plan. Tag owners/contributors, and they'll be notified in real-time. This will help you keep everyone in sync and focused on new priorities. 

Cascade Strategy Execution Platform boosts operational efficiency by cutting duplication and aligning teams toward common goals. It helps to eliminate waste stemming from misalignment, promoting smoother operations and improved performance.

What Are The Benefits Of A Strategy Review?

Breaking away from conventional practice and implementing a more frequent strategy review has several advantages:

Stay flexible and quick on your feet

By keeping an eye on how your strategy is doing, you can spot new market trends, what your customers want, and what your competitors are up to. 

This means you can quickly tweak your plans and reallocate resources to grab new chances or dodge potential setbacks. Being agile in business today means you're always ahead of the game, ready to outpace your rivals.

Make decisions based on data

When you review your strategy, you're guided by hard data—evaluating KPIs and various business metrics . This data-centric approach grants you a clear lens to assess performance and direct key choices that propel your business ahead. You base your decisions on hard evidence, not just guesses or stories. 

This know-how empowers you to distribute resources where they're most effective and double down on strategies that truly deliver. Regular strategy reviews will also lead to better annual plans rooted in data.

Spot potential problems early on 

By looking at performance metrics and how things are going, you can catch small issues before they turn into big headaches. Mitigating risks proactively means you can sidestep major troubles that might hurt your company's good name.

Keep the company's operations aligned with its business strategy

With regular strategic reviews, teams, and departments across the organization can coordinate their efforts to match the company's main objectives. This coordination helps break down silos between different business units and improves cross-functional collaboration , which is crucial for achieving overall success.

Use Cascade To Hit Your Business Targets  🚀

In strategy meetings, it's not just about reviewing numbers; it's about understanding the "why" behind the data, which is essential for informed decision-making. With Cascade, you can go beyond the numbers and get the full strategic context every time you review the progress of your strategy. 

Cascade simplifies strategy reviews by:

• Consolidating your data in one place. With Cascade’s 1,000+ integrations with various data sources, you can automate data collection and eliminate the need for manual entry. This ensures information presented during strategy meetings is accurate and up-to-date.
• Using real-time dashboards . Cascade consolidates diverse business metrics into real-time dashboards, giving you a comprehensive view of the organization’s performance. These dashboards provide an instant visualization of key business metrics, making it easier for teams to assess progress and identify trends at a glance.
• Offering pre-built report templates. Building reports for frequent strategic meetings can be time-consuming. Cascade provides pre-built templates that simplify the reporting process, saving you time and ensuring report consistency. 
• Adding strategic context. Cascade’s reports include actionable narratives that can be tailor-made and ready for regular reviews at any time. These narratives reflect the organization’s progress and can be easily presented or shared with stakeholders. 

Support your organization’s resilience by doing frequent bite-sized strategic reviews. Let Cascade handle the grunt work so you can focus on the execution. 

Sign up today for free or book a 1:1 product tour with Cascade’s strategy expert.

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Your toolkit for strategy success.

Do you REALLY need a business plan?

The top three questions that I get asked most frequently as a professional business plan writer will probably not surprise you:

• What is the purpose of a business plan – why is it really required?
• How is it going to benefit my business if I write a business plan?
• Is a business plan really that important – how can I actually use it?

Keep reading to get my take on what the most essential advantages of preparing a business plan are—and why you may (not) need to prepare one.

The importance, purpose and benefit of a business plan is in that it enables you to validate a business idea, secure funding, set strategic goals – and then take organized action on those goals by making decisions, managing resources, risk and change, while effectively communicating with stakeholders.

Let’s take a closer look at how each of the important business planning benefits can catapult your business forward:

1. Validate Your Business Idea

The process of writing your business plan will force you to ask the difficult questions about the major components of your business, including:

• External: industry, target market of prospective customers, competitive landscape
• Internal: business model, unique selling proposition, operations, marketing, finance

Business planning connects the dots to draw a big picture of the entire business.

And imagine how much time and money you would save if working through a business plan revealed that your business idea is untenable. You would be surprised how often that happens – an idea that once sounded so very promising may easily fall apart after you actually write down all the facts, details and numbers.

While you may be tempted to jump directly into start-up mode, writing a business plan is an essential first step to check the feasibility of a business before investing too much time and money into it. Business plans help to confirm that the idea you are so passionate and convinced about is solid from business point of view.

Take the time to do the necessary research and work through a proper business plan. The more you know, the higher the likelihood that your business will succeed.

2. Set and Track Goals

Successful businesses are dynamic and continuously evolve. And so are good business plans that allow you to:

• Priorities: Regularly set goals, targets (e.g., sales revenues reached), milestones (e.g. number of employees hired), performance indicators and metrics for short, mid and long term
• Accountability: Track your progress toward goals and benchmarks
• Course-correction: make changes to your business as you learn more about your market and what works and what does not
• Mission: Refer to a clear set of values to help steer your business through any times of trouble

Essentially, business plan is a blueprint and an important strategic tool that keeps you focused, motivated and accountable to keep your business on track. When used properly and consulted regularly, it can help you measure and manage what you are working so hard to create – your long-term vision.

As humans, we work better when we have clear goals we can work towards. The everyday business hustle makes it challenging to keep an eye on the strategic priorities. The business planning process serves as a useful reminder.

3. Take Action

A business plan is also a plan of action . At its core, your plan identifies where you are now, where you want your business to go, and how you will get there.

Planning out exactly how you are going to turn your vision into a successful business is perhaps the most important step between an idea and reality. Success comes not only from having a vision but working towards that vision in a systematic and organized way.

A good business plan clearly outlines specific steps necessary to turn the business objectives into reality. Think of it as a roadmap to success. The strategy and tactics need to be in alignment to make sure that your day-to-day activities lead to the achievement of your business goals.

4. Manage Resources

A business plan also provides insight on how resources required for achieving your business goals will be structured and allocated according to their strategic priority. For example:

Large Spending Decisions

• Assets: When and in what amount will the business commit resources to buy/lease new assets, such as computers or vehicles.
• Human Resources: Objectives for hiring new employees, including not only their pay but how they will help the business grow and flourish.
• Business Space: Information on costs of renting/buying space for offices, retail, manufacturing or other operations, for example when expanding to a new location.

Cash Flow It is essential that a business carefully plans and manages cash flows to ensure that there are optimal levels of cash in the bank at all times and avoid situations where the business could run out of cash and could not afford to pay its bills.

Revenues v. Expenses In addition, your business plan will compare your revenue forecasts to the budgeted costs to make sure that your financials are healthy and the business is set up for success.

5. Make Decisions

Whether you are starting a small business or expanding an existing one, a business plan is an important tool to help guide your decisions:

Sound decisions Gathering information for the business plan boosts your knowledge across many important areas of the business:

• Industry, market, customers and competitors
• Financial projections (e.g., revenue, expenses, assets, cash flow)
• Operations, technology and logistics
• Human resources (management and staff)
• Creating value for your customer through products and services

Decision-making skills The business planning process involves thorough research and critical thinking about many intertwined and complex business issues. As a result, it solidifies the decision-making skills of the business owner and builds a solid foundation for strategic planning , prioritization and sound decision making in your business. The more you understand, the better your decisions will be.

Planning Thorough planning allows you to determine the answer to some of the most critical business decisions ahead of time , prepare for anticipate problems before they arise, and ensure that any tactical solutions are in line with the overall strategy and goals.

If you do not take time to plan, you risk becoming overwhelmed by countless options and conflicting directions because you are not unclear about the mission , vision and strategy for your business.

6. Manage Risk

Some level of uncertainty is inherent in every business, but there is a lot you can do to reduce and manage the risk, starting with a business plan to uncover your weak spots.

You will need to take a realistic and pragmatic look at the hard facts and identify:

• Major risks , challenges and obstacles that you can expect on the way – so you can prepare to deal with them.
• Weaknesses in your business idea, business model and strategy – so you can fix them.
• Critical mistakes before they arise – so you can avoid them.

Essentially, the business plan is your safety net . Naturally, business plan cannot entirely eliminate risk, but it can significantly reduce it and prepare you for any challenges you may encounter.

7. Communicate Internally

Attract talent For a business to succeed, attracting talented workers and partners is of vital importance.

A business plan can be used as a communication tool to attract the right talent at all levels, from skilled staff to executive management, to work for your business by explaining the direction and growth potential of the business in a presentable format.

Align performance Sharing your business plan with all team members helps to ensure that everyone is on the same page when it comes to the long-term vision and strategy.

You need their buy-in from the beginning, because aligning your team with your priorities will increase the efficiency of your business as everyone is working towards a common goal .

If everyone on your team understands that their piece of work matters and how it fits into the big picture, they are more invested in achieving the objectives of the business.

It also makes it easier to track and communicate on your progress.

Share and explain business objectives with your management team, employees and new hires. Make selected portions of your business plan part of your new employee training.

8. Communicate Externally

Alliances If you are interested in partnerships or joint ventures, you may share selected sections of your plan with the potential business partners in order to develop new alliances.

Suppliers A business plan can play a part in attracting reliable suppliers and getting approved for business credit from suppliers. Suppliers who feel confident that your business will succeed (e.g., sales projections) will be much more likely to extend credit.

In addition, suppliers may want to ensure their products are being represented in the right way .

Professional Services Having a business plan in place allows you to easily share relevant sections with those you rely on to support the organization, including attorneys, accountants, and other professional consultants as needed, to make sure that everyone is on the same page.

Advisors Share the plan with experts and professionals who are in a position to give you valuable advice.

Landlord Some landlords and property managers require businesses to submit a business plan to be considered for a lease to prove that your business will have sufficient cash flows to pay the rent.

Customers The business plan may also function as a prospectus for potential customers, especially when it comes to large corporate accounts and exclusive customer relationships.

9. Secure Funding

If you intend to seek outside financing for your business, you are likely going to need a business plan.

Whether you are seeking debt financing (e.g. loan or credit line) from a lender (e.g., bank or financial institution) or equity capital financing from investors (e.g., venture or angel capital), a business plan can make the difference between whether or not – and how much – someone decides to invest.

Investors and financiers are always looking at the risk of default and the earning potential based on facts and figures. Understandably, anyone who is interested in supporting your business will want to check that you know what you are doing, that their money is in good hands, and that the venture is viable in the long run.

Business plans tend to be the most effective ways of proving that. A presentation may pique their interest , but they will most probably request a well-written document they can study in detail before they will be prepared to make any financial commitment.

That is why a business plan can often be the single most important document you can present to potential investors/financiers that will provide the structure and confidence that they need to make decisions about funding and supporting your company.

Be prepared to have your business plan scrutinized . Investors and financiers will conduct extensive checks and analyses to be certain that what is written in your business plan faithful representation of the truth.

10. Grow and Change

It is a very common misconception that a business plan is a static document that a new business prepares once in the start-up phase and then happily forgets about.

But businesses are not static. And neither are business plans. The business plan for any business will change over time as the company evolves and expands .

In the growth phase, an updated business plan is particularly useful for:

Raising additional capital for expansion

• Seeking financing for new assets , such as equipment or property
• Securing financing to support steady cash flows (e.g., seasonality, market downturns, timing of sale/purchase invoices)
• Forecasting to allocate resources according to strategic priority and operational needs
• Valuation (e.g., mergers & acquisitions, tax issues, transactions related to divorce, inheritance, estate planning)

Keeping the business plan updated gives established businesses better chance of getting the money they need to grow or even keep operating.

Business plan is also an excellent tool for planning an exit as it would include the strategy and timelines for a transfer to new ownership or dissolution of the company.

Also, if you ever make the decision to sell your business or position yourself for a merger or an acquisition , a strong business plan in hand is going to help you to maximize the business valuation.

Valuation is the process of establishing the worth of a business by a valuation expert who will draw on professional experience as well as a business plan that will outline what you have, what it’s worth now and how much will it likely produce in the future.

Your business is likely to be worth more to a buyer if they clearly understand your business model, your market, your assets and your overall potential to grow and scale .

Related Questions

Business plan purpose: what is the purpose of a business plan.

The purpose of a business plan is to articulate a strategy for starting a new business or growing an existing one by identifying where the business is going and how it will get there to test the viability of a business idea and maximize the chances of securing funding and achieving business goals and success.

Business Plan Benefits: What are the benefits of a business plan?

A business plan benefits businesses by serving as a strategic tool outlining the steps and resources required to achieve goals and make business ideas succeed, as well as a communication tool allowing businesses to articulate their strategy to stakeholders that support the business.

Business Plan Importance: Why is business plan important?

The importance of a business plan lies in it being a roadmap that guides the decisions of a business on the road to success, providing clarity on all aspects of its operations. This blueprint outlines the goals of the business and what exactly is needed to achieve them through effective management.

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How to Write a Business Plan (Plus Examples & Templates)

May 24, 2021

Have you ever wondered how to write a business plan step by step? Mike Andes, told us: 

This guide will help you write a business plan to impress investors.

Throughout this process, we’ll get information from Mike Andes, who started Augusta Lawn Care Services when he was 12 and turned it into a franchise with over 90 locations. He has gone on to help others learn how to write business plans and start businesses.  He knows a thing or two about writing  business plans!

We’ll start by discussing the definition of a business plan. Then we’ll discuss how to come up with the idea, how to do the market research, and then the important elements in the business plan format. Keep reading to start your journey!

What Is a Business Plan?

A business plan is simply a road map of what you are trying to achieve with your business and how you will go about achieving it. It should cover all elements of your business including: 

• Finding customers
• Plans for developing a team
•  Competition
• Legal structures
• Key milestones you are pursuing

If you aren’t quite ready to create a business plan, consider starting by reading our business startup guide .

Get a Business Idea

Before you can write a business plan, you have to have a business idea. You may see a problem that needs to be solved and have an idea how to solve it, or you might start by evaluating your interests and skills. 

Mike told us, “The three things I suggest asking yourself when thinking about starting a business are:

• What am I good at?
• What would I enjoy doing?
• What can I get paid for?”

If all three of these questions don’t lead to at least one common answer, it will probably be a much harder road to success. Either there is not much market for it, you won’t be good at it, or you won’t enjoy doing it. 

As Mike told us, “There’s enough stress starting and running a business that if you don’t like it or aren’t good at it, it’s hard to succeed.”

If you’d like to hear more about Mike’s approach to starting a business, check out our YouTube video

Conduct Market Analysis

Market analysis is focused on establishing if there is a target market for your products and services, how large the target market is, and identifying the demographics of people or businesses that would be interested in the product or service. The goal here is to establish how much money your business concept can make.

Product and Service Demand

A search engine is your best friend when trying to figure out if there is demand for your products and services. Personally, I love using presearch.org because it lets you directly search on a ton of different platforms including Google, Youtube, Twitter, and more. Check out the screenshot for the full list of search options.

With quick web searches, you can find out how many competitors you have, look through their reviews, and see if there are common complaints about the competitors. Bad reviews are a great place to find opportunities to offer better products or services. 

If there are no similar products or services, you may have stumbled upon something new, or there may just be no demand for it. To find out, go talk to your most honest friend about the idea and see what they think. If they tell you it’s dumb or stare at you vacantly, there’s probably no market for it.

You can also conduct a survey through social media to get public opinion on your idea. Using Facebook Business Manager , you could get a feel for who would be interested in your product or service.

 I ran a quick test of how many people between 18-65  you could reach in the U.S. during a week. It returned an estimated 700-2,000 for the total number of leads, which is enough to do a fairly accurate statistical analysis.

Identify Demographics of Target Market

Depending on what type of business you want to run, your target market will be different. The narrower the demographic, the fewer potential customers you’ll have. If you did a survey, you’ll be able to use that data to help define your target audience. Some considerations you’ll want to consider are:

• Other Interests
• Marital Status
• Do they have kids?

Once you have this information, it can help you narrow down your options for location and help define your marketing further. One resource that Mike recommended using is the Census Bureau’s Quick Facts Map . He told us,  

“It helps you quickly evaluate what the best areas are for your business to be located.”

How to Write a Business Plan

Now that you’ve developed your idea a little and established there is a market for it, you can begin writing a business plan. Getting started is easier with the business plan template we created for you to download. I strongly recommend using it as it is updated to make it easier to create an action plan. 

Each of the following should be a section of your business plan:

• Business Plan Cover Page
• Table of Contents
• Executive Summary
• Company Description
• Description of Products and Services

SWOT Analysis

• Competitor Data
• Competitive Analysis
• Marketing Expenses Strategy 

Pricing Strategy

• Distribution Channel Assessment
• Operational Plan
• Management and Organizational Strategy
• Financial Statements and/or Financial Projections

We’ll look into each of these. Don’t forget to download our free business plan template (mentioned just above) so you can follow along as we go. 

How to Write a Business Plan Step 1. Create a Cover Page

The first thing investors will see is the cover page for your business plan. Make sure it looks professional. A great cover page shows that you think about first impressions.

A good business plan should have the following elements on a cover page:

• Professionally designed logo
• Company name
• Mission or Vision Statement
• Contact Info

Basically, think of a cover page for your business plan like a giant business card. It is meant to capture people’s attention but be quickly processed.

How to Write a Business Plan Step 2. Create a Table of Contents

Most people are busy enough that they don’t have a lot of time. Providing a table of contents makes it easy for them to find the pages of your plan that are meaningful to them.

A table of contents will be immediately after the cover page, but you can include it after the executive summary. Including the table of contents immediately after the executive summary will help investors know what section of your business plan they want to review more thoroughly.

Check out Canva’s article about creating a  table of contents . It has a ton of great information about creating easy access to each section of your business plan. Just remember that you’ll want to use different strategies for digital and hard copy business plans.

How to Write a Business Plan Step 3. Write an Executive Summary

An executive summary is where your business plan should catch the readers interest.  It doesn’t need to be long, but should be quick and easy to read.

Mike told us,

How long should an executive summary bein an informal business plan?

For casual use, an executive summary should be similar to an elevator pitch, no more than 150-160 words, just enough to get them interested and wanting more. Indeed has a great article on elevator pitches .  This can also be used for the content of emails to get readers’ attention.

It consists of three basic parts:

• An introduction to you and your business.
• What your business is about.
• A call to action

Example of an informal executive summary 

One of the best elevator pitches I’ve used is:

So far that pitch has achieved a 100% success rate in getting partnerships for the business.

What should I include in an executive summary for investors?

Investors are going to need a more detailed executive summary if you want to secure financing or sell equity. The executive summary should be a brief overview of your entire business plan and include:

• Introduction of yourself and company.
• An origin story (Recognition of a problem and how you came to solution)
• An introduction to your products or services.
• Your unique value proposition. Make sure to include intellectual property.
• Where you are in the business life cycle
• Request and why you need it.

Successful business plan examples

The owner of Urbanity told us he spent 2 months writing a 75-page business plan and received a $250,000 loan from the bank when he was 23. Make your business plan as detailed as possible when looking for financing. We’ve provided a template to help you prepare the portions of a business plan that banks expect.

Here’s the interview with the owner of Urbanity:

When to write an executive summary?

Even though the summary is near the beginning of a business plan, you should write it after you complete the rest of a business plan. You can’t talk about revenue, profits, and expected expenditures if you haven’t done the market research and created a financial plan.

What mistakes do people make when writing an executive summary?

Business owners commonly go into too much detail about the following items in an executive summary:

• Marketing and sales processes
• Financial statements
• Organizational structure
• Market analysis

These are things that people will want to know later, but they don’t hook the reader. They won’t spark interest in your small business, but they’ll close the deal.

How to Write a Business Plan Step 4. Company Description

Every business plan should include a company description. A great business plan will include the following elements while describing the company:

• Mission statement
• Philosophy and vision
• Company goals

Target market

• Legal structure

Let’s take a look at what each section includes in a good business plan.

Mission Statement

A mission statement is a brief explanation of why you started the company and what the company’s main focus is. It should be no more than one or two sentences. Check out HubSpot’s article 27 Inspiring Mission Statement for a great read on informative and inspiring mission and vision statements. 

Company Philosophy and Vision

The company philosophy is what drives your company. You’ll normally hear them called core values.  These are the building blocks that make your company different. You want to communicate your values to customers, business owners, and investors as often as possible to build a company culture, but make sure to back them up.

What makes your company different?

Each company is different. Your new business should rise above the standard company lines of honesty, integrity, fun, innovation, and community when communicating your business values. The standard answers are corporate jargon and lack authenticity. 

Examples of core values

One of my clients decided to add a core values page to their website. As a tech company they emphasized the values:

•  Prioritize communication.
•  Never stop learning.
•  Be transparent.
•  Start small and grow incrementally.

These values communicate how the owner and the rest of the company operate. They also show a value proposition and competitive advantage because they specifically focus on delivering business value from the start. These values also genuinely show what the company is about and customers recognize the sincerity. Indeed has a great blog about how to identify your core values .

What is a vision statement?

A vision statement communicate the long lasting change a business pursues. The vision helps investors and customers understand what your company is trying to accomplish. The vision statement goes beyond a mission statement to provide something meaningful to the community, customer’s lives, or even the world.

Example vision statements

The Alzheimer’s Association is a great example of a vision statement:

A world without Alzheimer’s Disease and other dementia.

It clearly tells how they want to change the world. A world without Alzheimers might be unachievable, but that means they always have room for improvement.

Business Goals

You have to measure success against goals for a business plan to be meaningful. A business plan helps guide a company similar to how your GPS provides a road map to your favorite travel destination. A goal to make as much money as possible is not inspirational and sounds greedy.

Sure, business owners want to increase their profits and improve customer service, but they need to present an overview of what they consider success. The goals should help everyone prioritize their work.

How far in advance should a business plan?

Business planning should be done at least one year in advance, but many banks and investors prefer three to five year business plans. Longer plans show investors that the management team  understands the market and knows the business is operating in a constantly shifting market. In addition, a plan helps businesses to adjust to changes because they have already considered how to handle them.

Example of great business goals

My all time-favorite long-term company goals are included in Tesla’s Master Plan, Part Deux . These goals were written in 2016 and drive the company’s decisions through 2026. They are the reason that investors are so forgiving when Elon Musk continually fails to meet his quarterly and annual goals.

If the progress aligns with the business plan investors are likely to continue to believe in the company. Just make sure the goals are reasonable or you’ll be discredited (unless you’re Elon Musk).

You did target market research before creating a business plan. Now it’s time to add it to the plan so others understand what your ideal customer looks like. As a new business owner, you may not be considered an expert in your field yet, so document everything. Make sure the references you use are from respectable sources. 

Use information from the specific lender when you are applying for lending. Most lenders provide industry research reports and using their data can strengthen the position of your business plan.

A small business plan should include a section on the external environment. Understanding the industry is crucial because we don’t plan a business in a vacuum. Make sure to research the industry trends, competitors, and forecasts. I personally prefer IBIS World for my business research. Make sure to answer questions like:

• What is the industry outlook long-term and short-term?
• How will your business take advantage of projected industry changes and trends?
• What might happen to your competitors and how will your business successfully compete?

Industry resources

Some helpful resources to help you establish more about your industry are:

• Trade Associations
• Federal Reserve
• Bureau of Labor Statistics

Legal Structure

There are five basic types of legal structures that most people will utilize:

• Sole proprietorships
• Limited Liability Companies (LLC)

Partnerships

Corporations.

• Franchises.

Each business structure has their pros and cons. An LLC is the most common legal structure due to its protection of personal assets and ease of setting up. Make sure to specify how ownership is divided and what roles each owner plays when you have more than one business owner.

You’ll have to decide which structure is best for you, but we’ve gathered information on each to make it easier.

Sole Proprietorship

A sole proprietorship is the easiest legal structure to set up but doesn’t protect the owner’s personal assets from legal issues. That means if something goes wrong, you could lose both your company and your home.

To start a sole proprietorship, fill out a special tax form called a  Schedule C . Sole proprietors can also join the American Independent Business Alliance .

Limited Liability Company (LLC)

An LLC is the most common business structure used in the United States because an LLC protects the owner’s personal assets. It’s similar to partnerships and corporations, but can be a single-member LLC in most states. An LLC requires a document called an operating agreement.

Each state has different requirements. Here’s a link to find your state’s requirements . Delaware and Nevada are common states to file an LLC because they are really business-friendly. Here’s a blog on the top 10 states to get an LLC.

Partnerships are typically for legal firms. If you choose to use a partnership choose a Limited Liability Partnership. Alternatively, you can just use an LLC.

Corporations are typically for massive organizations. Corporations have taxes on both corporate and income tax so unless you plan on selling stock, you are better off considering an LLC with S-Corp status . Investopedia has good information corporations here .

There are several opportunities to purchase successful franchises. TopFranchise.com has a list of companies in a variety of industries that offer franchise opportunities. This makes it where an entrepreneur can benefit from the reputation of an established business that has already worked out many of the kinks of starting from scratch.

How to Write a Business Plan Step 5. Products and Services

This section of the business plan should focus on what you sell, how you source it, and how you sell it. You should include:

• Unique features that differentiate your business products from competitors
• Intellectual property
• Your supply chain
• Cost and pricing structure 

Questions to answer about your products and services

Mike gave us a list  of the most important questions to answer about your product and services:

• How will you be selling the product? (in person, ecommerce, wholesale, direct to consumer)?
• How do you let them know they need a product?
• How do you communicate the message?
• How will you do transactions?
• How much will you be selling it for?
• How many do you think you’ll sell and why?

Make sure to use the worksheet on our business plan template .

How to Write a Business Plan Step 6. Sales and Marketing Plan

The marketing and sales plan is focused on the strategy to bring awareness to your company and guides how you will get the product to the consumer.  It should contain the following sections:

SWOT Analysis stands for strengths, weaknesses, opportunities, and threats. Not only do you want to identify them, but you also want to document how the business plans to deal with them.

Business owners need to do a thorough job documenting how their service or product stacks up against the competition.

If proper research isn’t done, investors will be able to tell that the owner hasn’t researched the competition and is less likely to believe that the team can protect its service from threats by the more well-established competition. This is one of the most common parts of a presentation that trips up business owners presenting on Shark Tank .

SWOT Examples

Examples of strengths and weaknesses could be things like the lack of cash flow, intellectual property ownership, high costs of suppliers, and customers’ expectations on shipping times.

Opportunities could be ways to capitalize on your strengths or improve your weaknesses, but may also be gaps in the industry. This includes:

• Adding offerings that fit with your current small business
• Increase sales to current customers
• Reducing costs through bulk ordering
• Finding ways to reduce inventory
•  And other areas you can improve

Threats will normally come from outside of the company but could also be things like losing a key member of the team. Threats normally come from competition, regulations, taxes, and unforeseen events.

The management team should use the SWOT analysis to guide other areas of business planning, but it absolutely has to be done before a business owner starts marketing. 

Include Competitor Data in Your Business Plan

When you plan a business, taking into consideration the strengths and weaknesses of the competition is key to navigating the field. Providing an overview of your competition and where they are headed shows that you are invested in understanding the industry.

For smaller businesses, you’ll want to search both the company and the owners names to see what they are working on. For publicly held corporations, you can find their quarterly and annual reports on the SEC website .

What another business plans to do can impact your business. Make sure to include things that might make it attractive for bigger companies to outsource to a small business.

Marketing Strategy

The marketing and sales part of business plans should be focused on how you are going to make potential customers aware of your business and then sell to them.

If you haven’t already included it, Mike recommends:

“They’ll want to know about Demographics, ages, and wealth of your target market.”

Make sure to include the Total addressable market .  The term refers to the value if you captured 100% of the market.

Advertising Strategy

You’ll explain what formats of advertising you’ll be using. Some possibilities are:

• Online: Facebook and Google are the big names to work with here.
• Print : Print can be used to reach broad groups or targeted markets. Check out this for tips .
• Radio : iHeartMedia is one of the best ways to advertise on the radio
• Cable television : High priced, hard to measure ROI, but here’s an explanation of the process
• Billboards: Attracting customers with billboards can be beneficial in high traffic areas.

You’ll want to define how you’ll be using each including frequency, duration, and cost. If you have the materials already created, including pictures or links to the marketing to show creative assets.

Mike told us “Most businesses are marketing digitally now due to Covid, but that’s not always the right answer.”

Make sure the marketing strategy will help team members or external marketing agencies stay within the brand guidelines .

This section of a business plan should be focused on pricing. There are a ton of pricing strategies that may work for different business plans. Which one will work for you depends on what kind of a business you run.

Some common pricing strategies are:

• Value-based pricing – Commonly used with home buying and selling or other products that are status symbols.
• Skimming pricing – Commonly seen in video game consoles, price starts off high to recoup expenses quickly, then reduces over time.
• Competition-based pricing – Pricing based on competitors’ pricing is commonly seen at gas stations.
• Freemium services –  Commonly used for software, where there is a free plan, then purchase options for more functionality.

HubSpot has a great calculator and blog on pricing strategies.

Beyond explaining what strategy your business plans to use, you should include references for how you came to this pricing strategy and how it will impact your cash flow.

Distribution Plan

This part of a business plan is focused on how the product or service is going to go through the supply chain. These may include multiple divisions or multiple companies. Make sure to include any parts of the workflow that are automated so investors can see where cost savings are expected and when.

Supply Chain Examples

For instance, lawn care companies  would need to cover aspects such as:

• Suppliers for lawn care equipment and tools
• Any chemicals or treatments needed
• Repair parts for sprinkler systems
• Vehicles to transport equipment and employees
• Insurance to protect the company vehicles and people.

Examples of Supply Chains

These are fairly flat supply chains compared to something like a clothing designer where the clothes would go through multiple vendors. A clothing company might have the following supply chain:

• Raw materials
• Shipping of raw materials
• Converting of raw materials to thread
• Shipping thread to produce garments
• Garment producer
• Shipping to company
• Company storage
• Shipping to retail stores

There have been advances such as print on demand that eliminate many of these steps. If you are designing completely custom clothing, all of this would need to be planned to keep from having business disruptions.

The main thing to include in the business plan is the list of suppliers, the path the supply chain follows, the time from order to the customer’s home, and the costs associated with each step of the process.

According to BizPlanReview , a business plan without this information is likely to get rejected because they have failed to research the key elements necessary to make sales to the customer.

How to Write a Business Plan Step 7. Company Organization and Operational Plan

This part of the business plan is focused on how the business model will function while serving customers.  The business plan should provide an overview of  how the team will manage the following aspects:

Quality Control

• Legal environment

Let’s look at each for some insight.

Production has already been discussed in previous sections so I won’t go into it much. When writing a business plan for investors, try to avoid repetition as it creates a more simple business plan.

If the organizational plan will be used by the team as an overview of how to perform the best services for the customer, then redundancy makes more sense as it communicates what is important to the business.

Quality control policies help to keep the team focused on how to verify that the company adheres to the business plan and meets or exceeds customer expectations.

Quality control can be anything from a standard that says “all labels on shirts can be no more than 1/16″ off center” to a defined checklist of steps that should be performed and filled out for every customer.

There are a variety of organizations that help define quality control including:

• International Organization for Standardization – Quality standards for energy, technology, food, production environments, and cybersecurity
• AICPA – Standard defined for accounting.
• The Joint Commission – Healthcare
• ASHRAE – HVAC best practices

You can find lists of the organizations that contribute most to the government regulation of industries on Open Secrets . Research what the leaders in your field are doing. Follow their example and implement it in your quality control plan.

For location, you should use information from the market research to establish where the location will be. Make sure to include the following in the location documentation.

• The size of your location
• The type of building (retail, industrial, commercial, etc.)
• Zoning restrictions – Urban Wire has a good map on how zoning works in each state
• Accessibility – Does it meet ADA requirements?
• Costs including rent, maintenance, utilities, insurance and any buildout or remodeling costs
• Utilities – b.e.f. has a good energy calculator .

Legal Environment

The legal requirement section is focused on defining how to meet the legal requirements for your industry. A good business plan should include all of the following:

• Any licenses and/or permits that are needed and whether you’ve obtained them
• Any trademarks, copyrights, or patents that you have or are in the process of applying for
• The insurance coverage your business requires and how much it costs
• Any environmental, health, or workplace regulations affecting your business
• Any special regulations affecting your industry
• Bonding requirements, if applicable

Your local SBA office can help you establish requirements in your area. I strongly recommend using them. They are a great resource.

Your business plan should include a plan for company organization and hiring. While you may be the only person with the company right now, down the road you’ll need more people. Make sure to consider and document the answers to the following questions:

• What is the current leadership structure and what will it look like in the future?
• What types of employees will you have? Are there any licensing or educational requirements?
• How many employees will you need?
• Will you ever hire freelancers or independent contractors?
• What is each position’s job description?
• What is the pay structure (hourly, salaried, base plus commission, etc.)?
• How do you plan to find qualified employees and contractors?

One of the most crucial parts of a business plan is the organizational chart. This simply shows the positions the company will need, who is in charge of them and the relationship of each of them. It will look similar to this:

Our small business plan template has a much more in-depth organizational chart you can edit to include when you include the organizational chart in your business plan.

How to Write a Business Plan Step 8. Financial Statements 

No business plan is complete without financial statements or financial projections. The business plan format will be different based on whether you are writing a business plan to expand a business or a startup business plan. Let’s dig deeper into each.

Provide All Financial Income from an Existing Business

An existing business should use their past financial documents including the income statement, balance sheet, and cash flow statement to find trends to estimate the next 3-5 years.

You can create easy trendlines in excel to predict future revenue, profit and loss, cash flow, and other changes in year-over-year performance. This will show your expected performance assuming business continues as normal.

If you are seeking an investment, then the business is probably not going to continue as normal. Depending on the financial plan and the purpose of getting financing, adjustments may be needed to the following:

• Higher Revenue if expanding business
• Lower Cost of Goods Sold if purchasing inventory with bulk discounts
• Adding interest if utilizing financing (not equity deal)
• Changes in expenses
• Addition of financing information to the cash flow statement
• Changes in Earnings per Share on the balance sheet

Financial modeling is a challenging subject, but there are plenty of low-cost courses on the subject. If you need help planning your business financial documentation take some time to watch some of them.

Make it a point to document how you calculated all the changes to the income statement, balance sheet, and cash flow statement in your business plan so that key team members or investors can verify your research.

Financial Projections For A Startup Business Plan

Unlike an existing business, a startup doesn’t have previous success to model its future performance. In this scenario, you need to focus on how to make a business plan realistic through the use of industry research and averages.

Mike gave the following advice in his interview:

Financial Forecasting Mistakes

One of the things a lot of inexperienced people use is the argument, “If I get one percent of the market, it is worth $100 million.” If you use this, investors are likely to file the document under bad business plan examples.

Let’s use custom t-shirts as an example.

Credence Research estimated in 2018 there were 11,334,800,000 custom t-shirts sold for a total of $206.12 Billion, with a 6% compound annual growth rate.

With that data,  you can calculate that the industry will grow to $270 Billion in 2023 and that the average shirt sold creates $18.18 in revenue.

Combine that with an IBIS World estimate of 11,094 custom screen printers and that means even if you become an average seller, you’ll get .009% of the market.

Here’s a table for easier viewing of that information.

The point here is to make sure your business proposal examples make sense.

You’ll need to know industry averages such as cost of customer acquisition, revenue per customer, the average cost of goods sold, and admin costs to be able to create accurate estimates.

Our simple business plan templates walk you through most of these processes. If you follow them you’ll have a good idea of how to write a business proposal.

How to Write a Business Plan Step 9. Business Plan Example of Funding Requests

What is a business plan without a plan on how to obtain funding?

The Small Business Administration has an example for a pizza restaurant that theoretically needed nearly $20k to make it through their first month.

In our video, How to Start a $500K/Year T-Shirt Business (Pt. 1 ), Sanford Booth told us he needed about $200,000 to start his franchise and broke even after 4 months.

Freshbooks estimates it takes on average 2-3 years for a business to be profitable, which means the fictitious pizza company from the SBA could need up to $330k to make it through that time and still pay their bills for their home and pizza shop.

Not every business needs that much to start, but realistically it’s a good idea to assume that you need a fairly large cushion.

Ways to get funding for a small business

There are a variety of ways to cover this. the most common are:

• Bootstrapping – Using your savings without external funding.
• Taking out debt – loans, credit cards
• Equity, Seed Funding – Ownership of a percentage of the company in exchange for current funds
• Crowdsourcing – Promising a good for funding to create the product

Keep reading for more tips on how to write a business plan.

How funding will be used

When asking for business financing make sure to include:

• How much to get started?
• What is the minimum viable product and how soon can you make money?
• How will the money be spent?

Mike emphasized two aspects that should be included in every plan, 

How to Write a Business Plan Resources

Here are some links to a business plan sample and business plan outline. 

• Sample plan

It’s also helpful to follow some of the leading influencers in the business plan writing community. Here’s a list:

• Wise Plans –  Shares a lot of information on starting businesses and is a business plan writing company.
• Optimus Business Plans –  Another business plan writing company.
• Venture Capital – A venture capital thread that can help give you ideas.

How to Write a Business Plan: What’s Next?

We hope this guide about how to write a simple business plan step by step has been helpful. We’ve covered:

• The definition of a business plan
• Coming up with a business idea
• Performing market research
• The critical components of a business plan
• An example business plan

In addition, we provided you with a simple business plan template to assist you in the process of writing your startup business plan. The startup business plan template also includes a business model template that will be the key to your success.

Don’t forget to check out the rest of our business hub .

Have you written a business plan before? How did it impact your ability to achieve your goals?

80% of businesses fail... Learn how not to.

Learn from business failures and successes in 5 min or less. The stories, frameworks, and tactics that will make you a 10x better founder.

Brandon Boushy

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How to Become an Airbnb Cleaner (And Make $600K/Year)

What Is Airbnb?

• Airbnb Plus

What Does Superhost Mean on Airbnb?

• 4.8+ star rating
• 10+ stays or 100 nights over three stays
• No more than 1% of reservations are canceled by the Airbnb host (That means no canceled reservations in the first 100 bookings.)
• 90% 24-hour response rate

What Is Airbnb Plus?

• Exclusive renting through Airbnb
• Rentals to have their own bathroom or full-space options
• The location to be where Airbnb Plus is being offered
• Participants to maintain a 4.8 rating over a year
• Acceptance of 95% of requests over the previous year
• No cancellations by the rental owner
• Greeting every guest personally 
• Spaces to be well-designed
• Hospitality guidelines to be met
• A walkthrough of the space
• Fun places to go nearby
• An Airbnb customer service phone number for emergencies
• Anything else to delight the customer
• Manage subcontractors

Airbnb Owners Need a Professional Cleaning Company

How much money can you make as an airbnb cleaner.

What Does an Airbnb Turnaround Service Include?

• Reporting any damage to the Airbnb Host
• Dusting furniture, fans, window sills, and other surfaces
• Changing sheets or making beds
• Cleaning inside the refrigerator, oven, microwave, and other appliances
• Doing the dishes
• Washing windows and cleaning mirrors
• Cleaning counters
• Sanitizing door handles and light switches
• Sanitizing showers, bathtubs, sinks, and toilets
• Vacuuming and mopping floors
• Taking out the trash before you leave
• Leaving a piece of candy on the bed with a note to the customer

Create an Airbnb Cleaning Business Plan

Create a Checklist of Airbnb Cleaning Services 

Create a budget for airbnb cleaning.

• Based on your available funds
• Based on what you’d like to make
• Licenses and permits : $1,000 per year (if you don’t already have them)
• Software : $100 to $1,000 per month
• Insurance : $1,000 to $3,000 per year
• Cleaning supplies and equipment : $300 will get you started unless you already have everything at home.
• Items unique to Airbnb cleaners : Pricing varies for towels, linens, and refills for soap, shampoo, and conditioner. (Buy these as you get clients.)
• Marketing : 2% of revenue for cleaning business advertising, but companies that make the most money spend about 8% of revenue.
• Travel to the Airbnb rentals : Assume $60 in wages plus $.625 per mile. Let’s assume $100 is the cost of getting to and from each job.

Create a Pricing Structure for Airbnb Cleaning

• The square foot : Look up the address to find the square feet of the vacation rental property, then multiply by the cost per square foot. This works in most scenarios.
• The job : Each task takes a certain amount of time, and most Airbnb hosts aim for small manageable properties because they are less likely to be rented out for massive parties. So if you know how long it takes to clean a space, you can charge a fixed price for a two-bedroom, one-bath vacation rental. Clients prefer this.
• The hour : This prevents losses from underestimation but forgoes gains from quick cleaning jobs. Plus, Airbnb hosts don't like this billing method because it’s harder to forecast their earnings.
• Revenue sharing : If you are cohosting, many hosts will be willing to agree to a revenue share of between 10% to 15% of the revenue. You’ll get paid directly from Airbnb and manage what you agree to in the cleaning contract.
• A combination of the pricing models: There may be times when an unusual request is made. In that scenario, you may want to charge for your normal services plus an hourly rate.

Become a Professional Cleaning Company

• Business formation
• Licenses for an Airbnb cleaning business

Business Formation

• C-Corp : These companies protect against personal liability and are taxed on personal and corporate income. If you are trying to create a massive company, a C-Corp is the way to go. It also has the easiest time getting financing.
• Sole Proprietorship : This offers no liability protection, but it’s the cheapest option to start a business and start taking Airbnb cleaning jobs.
• Partnership : This also offers no liability protection, but if two or more people want to start Airbnb housekeeping, it is an option.

Cleaning Business License 

• Commercial Auto Insurance : Cleaning businesses drive more than employees, and personal auto insurance will reject a claim if you were using the vehicle for commercial purposes.
• Business General Liability Insurance : You’ll need $1M per occurrence and $2M lifetime liability insurance. It will probably need to cover all host properties and Airbnb, too.
• Property Insurance : You’ll need insurance to cover damaged property.
• Workers Compensation : Covers worker injury. Any company with an employee needs to have workers' compensation.

Prepare to Offer Cleaning Services

Get cleaning products.

• Glass cleaner (Windex or similar) 
• Vacuum cleaner 
• Microfiber mop (optional) 
• Regular mop
• Toilet bowl brush
• Bags for dirty rags 
• Bags to carry clean rags
• Booties for shoes
• Neutral floor cleaner (Bona or similar) 
• Disinfectant cleaner 
• Cleaning bucket 
• Mini grout brush 
• Spare sheets 
• A deal with a local laundromat
• Conditioner

Software for Airbnb Cleaning Services

• Laptop or PC
• Business phone number
• Point-of-Sale machine or credit card reader

Professional Cleaners Need Software 

• GoDaddy : Domain and hosting
• Booking Koala : Chris uses this for online booking and I like how simple it makes calculating his cleaning fees.
• Credit Card Processor: Quickbooks, Square and, Stax offer this service.
• Payroll solutions: You can use Gusto or Quickbooks for payroll.
• AirDNA : Chris uses this software for monitoring rental prices of Airbnb units.
• Accounting solutions: Quickbooks , Freshbooks, and Xero are all used by small businesses .
• Scheduler: Monday.com and Calendly are commonly used for scheduling.
• TurnoverBnB:  Airbnb cleaners connect with property owners on this platform.
• HighLevel : Use this for marketing automations .
• Google : Google has a large techstack that helps small businesses including Business Profile, Local Ads, Analytics, Search Console.
• Facebook : Business page, Instagram business page, Pixel, Facebook Ads.
• Business profiles : There are a variety of sites that you can create business profiles includingLinkedIn, Siri and Apple Maps, Angi.com, Yelp for Business, Thumbtack , Alexa, and Blanket.
• Search Engine Indexes : The major search engines are Google, Bing, Baidu, Yahoo, Yandex, Ask.com, and DuckDuckGo.

More on AirDNA

More on business profiles, market your airbnb cleaning service, business website.

Social Media

Google local service ads .

Cleaning Service Business Cards

Write airbnb-related blogs.

Offer Long-Term Cleaning Contracts

Ask for reviews.

• Backstory : Positive or negative experience you had with other Airbnb cleaning services.
• Where you found us : Paid ads, Facebook groups, referrals, search engines, etc.
• Our cleaning quality : Did our Airbnb maid service meet your expectations?
• Airbnb cleaning service cost : Was our pricing strategy higher, lower, or about the same as another maid service for Airbnb?

Provide Professional Cleaning

Track performance.

How Much is Airbnb Cleaning Service?

How to add a cleaning service to an airbnb account, add a cleaning fee.

• Add a Co-Host

• Select “Pricing & Availability.”
• Select “Fees.”
• Select “Edit” under the cleaning fee.
• Enter the amount to bill the renter.
• Push “Save.”

How to add a cleaning service to an Airbnb account as a Co-Host

• Select the where listing you want to add a Co-Host. 
• Choose the option for “Co-Hosts.”
• Select “Invite a Friend.”
• Enter their email address.
• Press “Invite.” 
• Once they accept, set the terms of the agreement. 

Become an Airbnb Millionaire!

How to Start a $1.2M/Year Amazon FBA Business

What Is an Amazon Business?

• Amazon Seller with Self-Fulfillment: You store the products and fulfill the orders for your shop.
• Amazon FBA business: Amazon stores and fulfills the orders for your shop (Only one guaranteed to qualify for Prime listings.
• Dropshipping with a third-party supplier: A third party carries inventory and ships it when you have an order. This may be combined with print-on-demand.
• Let Amazon sell your artwork and receive a royalty for each piece sold.
• Amazon Associate links and blogging: You write blogs and refer people to Amazon to buy products mentioned in the blog.

Why you should start your own brand as an Amazon FBA business

• Amazon Brand Registry works to protect your intellectual property.
• Products are stored in Amazon fulfillment centers worldwide.
• Products in fulfillment centers automatically qualify for Prime delivery.
• The shipping process is handled for you, which is helpful as most sellers can't independently get the same shipping rates because a new business doesn't have the sales volume and proven demand that Amazon does.
• Inventory management solutions are provided from the largest eCommerce website.
• Returns are handled for you.
• New sellers receive discounts on sponsored product ads, shipping to the fulfillment center, and a monthly storage fee.
• FBA fees are charged based on a per-sale basis plus a storage fee.
• Send product samples of new products to encourage Amazon reviews.

How much does it cost to start an Amazon business?

How to start an Amazon FBA business with little money

How to start an amazon business.

• Decide what you are going to sell
• Create account
• Add products
• Market products
• Handle customer service
• Manage the shipping costs
• Get customer reviews

Step 1: Decide what you are going to sell

What are you passionate about, what is the demand for the product, what are the price points of comparable products, what is your cost of goods sold (cogs).

• Are you going to be a reseller, print-on-demand merchant, or private label with inventory?

Identifying gaps in the market

Identifying trending products.

• COGS : The total costs of the materials, packaging, assembly, and shipping to the Amazon warehouse converted into a per-item price.
• Amazon referral fee : Typically 15% of the sales price OR $.30, whichever is higher. Find more detailed answers about Amazon referral fees on their site.
• Shipping to the customer OR the FBA fee:
• If you are handling shipping yourself, add your cost of shipping minus the FBA Fees vary based on the item but start at around $3. For more detailed pricing, review the link with the referral fees above.

How will you source the products?

Resell other manufacturers products.

• Wholesalers : Wholesale Central has a list of wholesalers grouped by category. They may require minimum purchases but offer lower prices based on quantity. These may offer to dropship as well.
• Distributors : Like a wholesaler, but focused on selling a specific company's products
• Going out of business sales : sometimes you can find killer deals when a company is closing. Just make sure the prices are less than what you can sell them for.
• Clearance at big box store s : Sometimes clearance sales have pricing that is ridiculously low at stores like Walmart, Target, and Best Buy. I've found a $2,500 computer for $1,100 in the past.

Print-on-demand sellers

Private labels with inventory

Step 2: create an account.

• State-owned business : Most likely won't apply to you unless you are opening an account for a government agency.
• Publicly listed business : Most likely won't apply for you. These are for companies that sell stock on an exchange.
• Privately owned business : This is for you if you are registered as an LLC, corporation, or operate under a sole proprietorship/ partnership with a DBA.
• Charity : If you are a nonprofit that raises money by selling goods, this is what you'll choose.
• None, I am an individual : Choose this if you do not have a company that you are operating under.

Step 3: Add products

• Product Identifiers such as GTIN, UPC, ISBN, or EAN. Alternatively, you can request an exemption .
• An SKU, for your internal inventory tracking
• Visible product page elements

Product Identifier

• You need one of these for each size, color, style, and type of package they come in. This is expensive if you are running a clothing company. GS1 suggests these for companies needing 10 or fewer barcodes.
• According to GS1, these cannot be used for medical devices, pharmaceutical products, variable measure products, or mixed cases, or to create coupons.
• Savings of up to 99.65% compared to buying individual GTINs
• Available in batches of 10, 100, 1K, 10k, 100k
• Eligible for Medical devices at $2,100/year
• Can buy extra to plan for growth or buy new company prefixes as you need more
• International Standard Book Numbers (ISBNs): These are for books. Go to selfpublishingadvice.org for more information if publishing a book.
• European Article Numbers (EANs): Also available from GS1 and only required in Europe for physical items.
• Japanese Article Numbers (JANs): Also available from GS1 and only required in Japan using 45 or 49 for the first two numbers of the 13 number barcode.

Stock Keeping Unit (SKU)

Product page.

Amazon product photography requirements

• Have a pure white background (255,255,255 is the color code if you do your own editing)
• Show the whole product
• Fill 85% of the picture
• be named with the Product Identifier for books and some other products
• Have a long side that is between 1,000 and 10,000 pixels on the long side
• Be the following file types: JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png), or GIF (.gif) file formats

Seller Name

Any promotions you are offering

• They impact search results because search results take into account the likelihood to buy
• The likelihood to buy is based on reviews or prior experience
• The more good product reviews the better

Sizes and Colors

Product Details and Description

• Commonly searched keywords
• Materials included in the product
• Unique selling points
• Sizing chart if available

Step 4: Market your product and Amazon Business

• Create funny products with meaningful uses
• Drive awareness through social media, Vine, and companies that reach out wanting to feature his product
• Run Google paid advertising and Amazon sponsored ads to sell products to people who are searching for pet products
• Collect emails and phone numbers when people buy their products
• Run remarketing campaigns when people abandon carts
• Watch trends in the industry to create new products
• Use customer email and social surveys to get input when creating new products.
• Expand your product line and sell bundles to increase Lifetime Customer Value
• Run remarketing campaign when launching a new product
• Keep building on top of these
• Amazon Advertising Learning Console : Lessons and certifications on Amazon marketing tools.
• Skillshop with Google : Learn how to use Google Ad, Analytics, Google My Business, and more.
• Youtube : Learn how to make the most of YouTube Ads which are covered under Google Video Ads certifications.
• Meta Blueprint: Learn how to market on Facebook.

Step 5: Provide Customer Service

Step 6: manage the shipping costs and inventory, step 7: get product reviews.

• Vine : For a $200 fee, brand owners can enroll a product in the Vine program and provide product samples to people who are highly likely to give quality reviews. I suggest you start with their Vine FAQs to understand more.
• Send a request for the customer to review the product from Amazon within the first 30 days or use an automated tool to activate this feature in JungleScout.
• Request buyers of your product in other places to go on Amazon and review it.
• Include a reminder to review the product on Amazon in the packaging, but don't incentivize reviews.

How to Start a Junk Removal Business in 11 Steps

Do you like physical work and driving around? Maybe starting a junk removal business is right for you.

Kyle Landwehr started Slam Dunkin Junk and The Junk Academy three years ago. Now he’s making $200K to $300K every month to haul away junk—and teach people how to start a junk removal business of their own.

[su_note note_color="#dbeafc"] With advice from Kyle, we’ll answer the questions about starting a junk removal business below. Click on any link to learn more, or just continue reading.

What is a junk removal business?

Step 1. learn about the junk removal industry, step 2. create a junk removal business plan, step 3. build a junk removal brand, step 4. register your junk removal business, step 5. get a junk removal business license, step 6. get a business bank account and insurance, step 7. create a junk removal price sheet, step 8. get junk removal equipment, step 9. market your junk removal business, step 10. remove junk from home or business, step 11. expand your junk removal company, junk removal business faq.

• Go start your own junk removal business [/su_note]

A junk removal business focuses on removing unwanted furniture, appliances, and other items from residences and businesses. It also includes garbage collection, and you may hear it referred to as the waste removal industry.

It’s physical work, and it’s possible to injure yourself. Kyle shared:

[su_quote] I was making $30K to $40K monthly when I broke my ankle stepping off the truck. Breaking my foot is what caused me to start hiring employees and [scale] my business to what it is now. [/su_quote]

He also explained that his injury got him into real estate. Listen to the interview below to find out how:

How to start a junk removal business

• Learn about the junk removal industry.
• Create a junk removal business plan.
• Build a junk removal brand.
• Register your junk removal business.
• Get a junk removal business license.
• Get a business bank account and insurance.
• Create a junk removal price sheet.
• Get junk removal equipment.
• Market your junk removal business.
• Remove junk.
• Expand your junk removal company.

You should understand the junk removal industry before you enter it. Some of the important questions you should ask before you start a junk removal company include:

• How much does it cost to start a junk removal business ?

How much do junk removal companies make?

Is the junk removal business profitable, how much does it cost to start a junk removal business.

The amount of money you need to start a junk removal business will depend on the business’s location (due to cost of living) and the materials you already own.

The items you’ll need to start a junk removal business include:

• A truck: $1,000 to $90,000 • Limited liability company (LLC): Under $1,000 • Business license: Under $1,000 • Business insurance: $1,000 to $10,000 • Dolly: $200 • Trash bags: $25 • Reciprocating saw: $300 • Safety equipment: $100 • Website: $1,200 per year

That means you can start a junk removal business for as little as $4,325 or as much as $102,325. Kyle told us:

[su_quote] If you have a truck, expect to spend around $6,000 starting your business. If you want to know how to start a junk removal business with no money, promote it on Facebook groups during the week and rent a U-Haul on the weekend. That will cost you $40 per day, plus $1.30 per mile. [/su_quote]

According to IBISWorld , there are 8,607 companies in the junk removal industry. They make a combined $73.7B, or $8.6M each. Kyle told us he makes $200K to $300K a month as a junk removal company owner.

Yes. The gross profit margin is 32.74%, while the junk removal profit margins come out to 7.29% after after taxes, bonuses, and all other costs. This is based on data from 62 publicly held companies.

Kyle told us:

[su_quote] The gross profit margin the first year was around 50% margin, [the] following year 30% to 35% margin, and the third year I hired an operations manager, which took the margin down to 20%, but now I don’t have to be involved in the business. [/su_quote]

How much is a junk removal owner's salary?

The salary for working as an operations manager is around $75,000 annually for waste removal companies. This is nearly $18,000 less than other operations managers. When you run an S-Corp , you will need to use that as your wages and any profit you can pay as dividends.

For your company to be a profitable business, make sure to write a business plan.

You’ll want to include:

• Your mission and vision
• Ways you’ll make money
• Your target market
• How you will market the business

Check out our interview with Mike Andes to learn how to write a business plan. You can refer to our business plan writing guide as well.

[su_quote] My smartest business move was building my plan. [/su_quote]

A distinctive and memorable brand for your service-based business sets you apart from competitors and establishes a reputation for your enterprise. Your brand relies on two main elements: your business name and logo.

First, select a junk removal business name that draws in customers and conveys a strong message about your services. Make sure it’s not already taken in your service area and online.

Next, craft a logo for your junk removal service. You have the option to hire a designer for assistance, or you can create one yourself using an online logo creator such as Canva .

You’ll want to register your business with your state. Kyle and most other business owners recommend structuring your business as an LLC, but there are plenty of other structures. Learn more about the business registration requirements and process in our business registration guide .

The cost of registering on the Secretary of State website varies from state to state. To give you an idea of the cost, Kyle said he paid $300 for his LLC in St. Louis.

You’ll also need an Employer Identification Number from the IRS .

A junk removal business may need local or county licenses. Check with your local government’s business office to see what is required in your state.

What license do I need to start a junk removal business ?

You may need special licenses and permits for waste removal if you collect hazardous waste or do construction tasks like demolition (which Kyle offers in addition to junk removal services). He also told us:

[su_quote] You could also offer dumpsters for people [which requires licenses]. [/su_quote]

Your local business office will be able to help you establish what business licenses you need.

A junk removal business needs a small business bank account before it offers junk removal services. The business bank account should have low fees and high interest rates on savings accounts. Keeping your finances separate will be helpful when tax season arrives.

You’ll also need junk removal business insurance. A junk removal company will need commercial auto insurance and general liability insurance at a minimum, but you might want more extensive business insurance, like a business owner's policy (BOP). Learn more in our business insurance guide .

A BOP covers general liability, property damage, and unexpected shutdowns, plus has riders for other policies. We suggest contacting Simply Business to get quotes from multiple insurance companies.

For added financial management, consider enlisting the services of a bookkeeper or accountant. They can oversee business income and expenditures, handle bills and payroll, generate and dispatch invoices, and maintain the financial health of your business.

Getting paid for removing junk is nice, but junk removal business owners need to make a profit. That means you need to cover your labor, materials, and overhead costs. To achieve this, it's essential to develop a pricing strategy for your waste removal business:

• Decide how to charge customers: You might want to have standardized prices for time, weight, and volume (like by the cubic foot). Creating all three will help you establish which way makes the most sense for each job.
• Research competition pricing: You don’t want your services to be overpriced or underpriced because both scenarios will hurt your earning potential
• Include overhead: Add all the expenses that are not directly applied to a job, then divide them by the number of billable hours (160 per person, per month). Add this rate to every hour of labor.
• Additional time and materials: You’ll need to cover time driving, disposal fees, taxes, and your profit margin. In general, junk removal services should assume each job will be at least two hours between driving, pickup, and disposal.

Once you've established your junk removal business pricing, you’ll want to create a junk removal price sheet .

Junk removal businesses need a variety of tools, equipment, and software to run successfully.

We’ve got you covered! Get all the supplies you need as a junk removal business owner from the UpFlip Junk Removal Store , or check out the list of tools you need for junk removal jobs below.

What do I need to start a junk removal business?

Junk removal businesses need the following:

• Pickup truck or box truck: You’ll need a vehicle to transport junk. This will be the largest of the business expenses, but Kyle says when you’re first getting started you can just rent a U-Haul.
• 3-in-1 Dolly: A successful junk removal business will need a dolly that converts to a cart. Kyle told us they have a 1,000-pound capacity dolly.
• Safety equipment: Depending on what you do in your junk removal business, you’ll need work gloves, work boots, safety goggles, and hard hats.
• Trash bags and bins: Load small things into these to simplify the process once you get to the dump or recycling yard.
• Reciprocating saw: Being able to saw items into smaller pieces comes in handy if you are recycling air conditioners because wires, copper, steel, compressors, and motors all have different values. Don’t forget blades and extension cords.

Author’s Note: Hauling away a ton (2,000 pounds) of air conditioners can make you around $2,000, based on my time working in HVAC.

You might want other tools including:

• 16-ounce claw hammer
• Construction broom
• Forearm forklift
• Large trash bins
• Laundry cart
• Long cut snips
• Moving blankets
• Orange vehicle flag
• Packing tape
• Screwdriver set
• Sledgehammer
• Utility cart

Next, find out how to market your junk disposal company.

When you start a junk removal business, you’ll need to build a name for yourself. To market yourself, you should:

• Post on social media.
• Find junk removal leads.
• Use junk removal software.
• Quote prices.

Post on social media

Social media is a powerhouse for all forms of service businesses. Kyle told us:

[su_quote] I went all in on social media, specifically Facebook. You used to have to go to businesses to network, but I can get way more leads from social. [/su_quote]

Junk removal businesses should:

• Set up a Facebook business profile.
• Get their friends and family to like the Facebook page and share it.
• Post pictures of work they do from each junk removal job.
• Join local Facebook groups and network with potential customers.
• Create automated FAQs on Facebook Messenger.
• Keep posting regularly.

Kyle also explained that Instagram is better for marketing his junk removal coaching business.

Find junk removal leads

You’ll need to find customers who need junk disposal services. There are a lot of ways to help people find you when they need help. Kyle discussed where you can find potential customers:

[su_quote] Social media, Google (both search and local ads), flyers, door knocking, and Yelp are all good places to find leads. [/su_quote]

Use junk removal business software

Business software is necessary to help potential customers find your business and manage all the jobs.

The main requirements you are looking for in software include a website, email and text automation, quotes, invoicing, and a customer relationship management system.

Many junk removal businesses use either Jobber or Housecall Pro , which offer all of the services above. Based on testing both for blogs, I like Housecall Pro’s functionality better.

Quote prices

Once you have gotten leads, Kyle said that you’ll want to go to the person’s residence or business location so you can see the extent of the junk haul-off. There, you’ll examine what you need to remove and provide an estimate. If you’re in the junk removal truck, you might even be able to haul the junk immediately.

You should also provide a business card so they can contact you if they don’t want the junk removed immediately.

In addition to offering home and office junk removal, Kyle suggested the following services:

[su_quote] You can also offer house flipping, dumpster rentals, and demolition. [/su_quote]

When it’s time to collect the junk, you’ll go to the customer’s location and put it in the truck or scrap trailer. Removal time will depend on the number of items, ease of getting to them, and other tasks you need to do.

When you are done, you’ll want to get paid for junk removal. You might also want to provide junk removal business cards because the waste removal industry doesn’t get much repeat business, but business cards could help you get referrals.

Finally, you’ll take the junk to the dump, a recycling yard, or somewhere that you can repair it. When there are things you can recycle or repair, you can commonly make some extra money when you have slow periods.

When you start a junk removal company, you’ll want to find ways to expand it. Kyle told us:

[su_quote] Focus on perfecting one thing, but be open to expanding to other services. In my case, it led to house flipping and coaching. [/su_quote]

You could recycle or repair appliances to make extra money, too. As your business grows, you could also franchise your business to help other people get started quicker.

Find employees

Kyle explained:

[su_quote] Lots of people thought I was all talk, but once I started a lot of my friends wanted to become junk removers. [/su_quote]

If you don’t want to work with friends, learn about hiring employees from a recruiter.

Systemize everything

Establishing and documenting systems and policies for your business can make it run smoother, even in your absence.

How much is junk removal for customers?

Junk removal pros normally charge a minimum pickup fee of $50 to $150, and larger jobs may cost a minimum of $100 to $450. If customers rent dumpsters, those may cost $30 to $285 per day.

Can I buy a junk removal franchise?

Yes, you can buy a junk removal franchise. Some of the common junk removal franchises are:

• 1-800-Got-Junk?: The most famous commercial junk removal company hauls away all kinds of junk.
• College HUNKS Hauling Junk & Moving: Starting a junk removal business with College HUNKS means you’ll provide moving and junk removal services.
• Bin There Dump That: This hauling junk business brings dumpsters to people’s homes, then hauls it afterward. Learn more .
• Junk Removal Authority (JRA): The JRA offers the equivalent of franchise support without royalty fees.
• JDog Junk Removal & Hauling: JDog focuses on helping veterans start waste removal companies. They also donate or recycle over 60% of junk.
• The Junkluggers: Junkluggers franchises offer same-day and next-day junk and trash removal.

Learn about other junk collector franchises .

Go start your own junk removal business

Whether you want to start a junk removal side hustle, buy a franchise, or start your own business, we’ve covered every aspect of entering the junk removal business as an entrepreneur.

It’s up to you to get started. What kind of junk removal will you do?

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My Name is PRETTY NGOMANE. A south African female. Aspiring to do farming. And finding a home away from home for the differently abled persons in their daily needs.

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How often should I look at or review my business plan?

by The Savvy Bookkeeper | 8 Oct, 2018 | Strategy , Business Planning | 0 comments

Want to know how often to review your business plan?

The short answer: you should refer to and look at your business plan every single day, and review and update the details in it at least quarterly.

Yep, I look at my plan daily, and sometimes more often than that. I have my online business planning tool set so that when I open my browser in the morning, it’s the first thing that pops up.

The first thing I do when I start work is I look at my business plan.

If you’re thinking, “ughhh but Amy, I don’t want to look at my business plan everyday”, I totally get it. A lot of people think, “I've done my business plan. It's done and dusted.” But unless you're looking at your business plan on a regular basis, there's no point in actually really having one.

Tip: Make your business plan something you want to refer to daily.

Let me explain what a business plan review actually looks like in practice and why you might want to make it part of your daily habits. Because you might not read your whole business everyday (that could take awhile), but you might pay attention to each section at different times.

I’ll run you through the four main parts, when to review them, and why writing and regularly reviewing your business plan is an essential activity for every business owner.

Part 1: The high-level overview

How often: daily The high-level overview is the section I look at most often. It’s my big picture part of the plan. Here’s what it includes:

• What I’m doing – the problems I’m solving
• Why I’m doing it – my vision
• Who I’m doing it for – their problems, need and wants
• My tagline – so I’m always focused on my business mission
• My sales and marketing strategy – the sales and marketing activities to focus on
• Finances – a summary of major income and costs

Your business plan overview is just that – a surface level overview. So you can review where you stand at a glance. It’s a quick way to remind yourself of what you need to focus on.

Part 2: The projects in progress

How often: daily and weekly This part of my business plan gets looked at daily, especially when I’m creating things in my business or working on a specific task. Sometimes I’ll leave it for a few days while I’m focused on client work and routine tasks. But whenever I've got projects on the go, which is pretty much always, I check in with this part of my business plan.

I find it really useful to refer to whenever I need to make a decision. For example, I might be thinking about registering a new domain name for my website (buying urls is fun, right?). But I can look at my plan and ask myself, “Do I really need this?”. Then I'll use my template to write a paragraph about the item and how it fits into my business. If I can’t think of what to write, I don't have a good enough reason for what it would mean to the business and how it fits into the bigger picture. Then I don’t buy it.

I’ve got the same rule for software programs and it stops me from spending all my money on Xero Add Ons! Because there are few things I love more than looking at all the latest software and seeing what I can implement to make my business (and my clients’ businesses) more efficient. But I know that it’s not efficient to add too many tools to the mix, especially if I’m not really going to have the time or patience to use them.

So this section is essential for keeping on track, focused, and making those day-to-day business decisions.

Part 3: The financial forecast

How often: Monthly I work on my financials and forecast at least every week or once a month. This was an area of real struggle for me.

My first couple of years in business I didn't make a profit because I was earning good money, but I was spending all of it. In the first year of running my bookkeeping business, I spent so much money that I actually spent about $30,000 of my husband's salary.

That was a big shock to me and I never would've picked up on that fact if I hadn't reviewed my finances and thought about how I could do things differently. Once I started to implement some different processes, and actually reviewed the numbers every week, I brought my finances under control.

You've really got to practice and discipline yourself. That’s why it’s gotta happen regularly.

Part 4: The benchmarks

How often : Quarterly This is the section of my business plan that I look at the least often. Benchmarks display data about similar companies to help you compare your business with what’s considered normal for your market. It’s a useful way to look at projections and add credibility to your plan, but it’s always important to remember that there’s no business out there exactly like yours.

So your benchmarks are only useful to a certain point. I only look at benchmarks when I do quarterly plans and reviews. It’s interesting to see how I’ve gone over the previous quarter and it’s a useful planning tool for the future. But it’s not something you need to get stuck into everyday or even every month.

Your business plan is a living document

A business plan is the perfect foundation for your business. Think about the foundation of the home you live in. You wouldn’t just wake up one day and decide to take out that foundation! And you certainly wouldn’t engage a builder who didn’t believe in foundations.

It’s there, underpinning everything you do in your home, adding strength and security. It’s the same with your business plan. You put it in place, and then you build your business on top of it… and it’s there every single day, holding your business firmly together.

What I’m saying is…  your business plan is vital to your business! It’s something that you should think about (and live inside of) every day.

Challenge… are you living inside your business plan?

I want to know… do you look at your business plan everyday like I do?

Maybe you’ve got a business plan (and it’s not working for you), you're halfway through one. Maybe you've never started one or you're a bit sceptical and you don’t even know if you actually need one.

No matter where you’re at, I’d encourage you to think about what results you want in your business. What are your goals? What plans do you have in your head? Why haven’t you achieved them yet?

I want to challenge you to be your best in your business, and step out and start achieving your goals. A lot of the time, the first step is writing out your business plan. The next step is making sure you review it regularly.

Why put your business plan into writing instead of just keeping it in your head

Writing down your business plan will make it more powerful and real. But let’s get more specific. Here are 6 reasons why I always recommend you write your business plan down:

• Keep it real. Once you see things in black and white in writing, they’re much more tangible. Your written business plan can work as a reality check where things aren’t going as well as you thought they were.
• Spot gaps. When you write it down, you can see the gaps and holes that you hadn’t thought of.
• Be accountable and collaborate. Having it written down allows you to show it to others and be accountable.
• Create SMART goals. A written plan can be broken down into steps and scheduled into your calendar. This makes it far more likely that you’ll achieve it. (Like the classic S.M.A.R.T goals = Specific Measurable Achievable Relevant & Timely)
• Measure your progress. When your plans are written down, you can review them and see your progress. This is especially useful if you’re a type-A personality like me. You tend to be hard on yourself, easily forget how far you’ve come or feel like you’ve been unproductive even when you haven’t.
• Free up your brain-cells. Having your plan written down actually (and literally) frees up your headspace so you can use your mental energy for other more important things. (Like remembering what those other more important things were in the first place… um… what was that thing again? Lol.)
• Preparing for the future. And let’s not forget the importance of preparing for the future. Keeping your business in your head is not good business practice for so many reasons.

Ask yourself these questions:

• What if I got very sick and I couldn't run the business?
• What if I died?
• What if something happened where I couldn't run my business anymore?
• What if someone else had to take over really quickly and run it?
• Or what if I needed to wind it all down? Would anyone have an idea?

My business plan is my succession plan or exit plan, to be able to sell the business one day, it's all there in writing that I can hand it over to somebody else. It's hugely important. It’s almost as important as having a will.

So what's the next step? Would you love to free up your brain-cells, prepare for the future and spot gaps in your business? Join me online for my free Business Planning training.  

Learn more about the savvy Bookkeeping Business Plan 

Join me for the  Business Planning Basics webinar. It's  FREE!

During this 35 minute webinar presentation , you will learn;

• why it’s important to have a written business plan
• what’s involved in business planning
• which is the best stage of business to start a business plan
• why more people don’t have business plans
• how to get started with your business plan
• and earn a CPE point (happy dance!)

Find out if a business plan is right for  you  – book in for the webinar, or watch an instant replay now.

That's our take for when to do a business plan review. Now over to you…

If you take one thing away from this post, it’s that you need to take your business plan seriously. This isn’t a fad. And it’s not about getting a business plan done because it’s what someone told you to do. Or because it’s a “cool” thing to do (but seriously, people with business plans are known to be at least slightly cooler that those who don’t :-P).

Stop and think about it and realise the impact a written business plan could have on your business, especially when you review it every single day. Get that information out of your head and put it into a tangible plan. Figure out where you want to go, what you want to do, and actually make it happen!

I’d love to know your thoughts on this… do you have a written business plan? If so, how often do you look at it? Feel free to leave me a comment below!

Stay savvy,

PS: I can't wait to see you on the webinar >>

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12 Key Elements of a Business Plan (Top Components Explained)

Starting and running a successful business requires proper planning and execution of effective business tactics and strategies .

You need to prepare many essential business documents when starting a business for maximum success; the business plan is one such document.

When creating a business, you want to achieve business objectives and financial goals like productivity, profitability, and business growth. You need an effective business plan to help you get to your desired business destination.

Even if you are already running a business, the proper understanding and review of the key elements of a business plan help you navigate potential crises and obstacles.

This article will teach you why the business document is at the core of any successful business and its key elements you can not avoid.

Let’s get started.

Why Are Business Plans Important?

Business plans are practical steps or guidelines that usually outline what companies need to do to reach their goals. They are essential documents for any business wanting to grow and thrive in a highly-competitive business environment .

1. Proves Your Business Viability

A business plan gives companies an idea of how viable they are and what actions they need to take to grow and reach their financial targets. With a well-written and clearly defined business plan, your business is better positioned to meet its goals.

2. Guides You Throughout the Business Cycle

A business plan is not just important at the start of a business. As a business owner, you must draw up a business plan to remain relevant throughout the business cycle .

During the starting phase of your business, a business plan helps bring your ideas into reality. A solid business plan can secure funding from lenders and investors.

After successfully setting up your business, the next phase is management. Your business plan still has a role to play in this phase, as it assists in communicating your business vision to employees and external partners.

Essentially, your business plan needs to be flexible enough to adapt to changes in the needs of your business.

3. Helps You Make Better Business Decisions

As a business owner, you are involved in an endless decision-making cycle. Your business plan helps you find answers to your most crucial business decisions.

A robust business plan helps you settle your major business components before you launch your product, such as your marketing and sales strategy and competitive advantage.

4. Eliminates Big Mistakes

Many small businesses fail within their first five years for several reasons: lack of financing, stiff competition, low market need, inadequate teams, and inefficient pricing strategy.

Creating an effective plan helps you eliminate these big mistakes that lead to businesses' decline. Every business plan element is crucial for helping you avoid potential mistakes before they happen.

5. Secures Financing and Attracts Top Talents

Having an effective plan increases your chances of securing business loans. One of the essential requirements many lenders ask for to grant your loan request is your business plan.

A business plan helps investors feel confident that your business can attract a significant return on investments ( ROI ).

You can attract and retain top-quality talents with a clear business plan. It inspires your employees and keeps them aligned to achieve your strategic business goals.

Key Elements of Business Plan

Starting and running a successful business requires well-laid actions and supporting documents that better position a company to achieve its business goals and maximize success.

A business plan is a written document with relevant information detailing business objectives and how it intends to achieve its goals.

With an effective business plan, investors, lenders, and potential partners understand your organizational structure and goals, usually around profitability, productivity, and growth.

Every successful business plan is made up of key components that help solidify the efficacy of the business plan in delivering on what it was created to do.

Here are some of the components of an effective business plan.

1. Executive Summary

One of the key elements of a business plan is the executive summary. Write the executive summary as part of the concluding topics in the business plan. Creating an executive summary with all the facts and information available is easier.

In the overall business plan document, the executive summary should be at the forefront of the business plan. It helps set the tone for readers on what to expect from the business plan.

A well-written executive summary includes all vital information about the organization's operations, making it easy for a reader to understand.

The key points that need to be acted upon are highlighted in the executive summary. They should be well spelled out to make decisions easy for the management team.

A good and compelling executive summary points out a company's mission statement and a brief description of its products and services.

An executive summary summarizes a business's expected value proposition to distinct customer segments. It highlights the other key elements to be discussed during the rest of the business plan.

Including your prior experiences as an entrepreneur is a good idea in drawing up an executive summary for your business. A brief but detailed explanation of why you decided to start the business in the first place is essential.

Adding your company's mission statement in your executive summary cannot be overemphasized. It creates a culture that defines how employees and all individuals associated with your company abide when carrying out its related processes and operations.

Your executive summary should be brief and detailed to catch readers' attention and encourage them to learn more about your company.

Components of an Executive Summary

Here are some of the information that makes up an executive summary:

• The name and location of your company
• Products and services offered by your company
• Mission and vision statements
• Success factors of your business plan

2. Business Description

Your business description needs to be exciting and captivating as it is the formal introduction a reader gets about your company.

What your company aims to provide, its products and services, goals and objectives, target audience , and potential customers it plans to serve need to be highlighted in your business description.

A company description helps point out notable qualities that make your company stand out from other businesses in the industry. It details its unique strengths and the competitive advantages that give it an edge to succeed over its direct and indirect competitors.

Spell out how your business aims to deliver on the particular needs and wants of identified customers in your company description, as well as the particular industry and target market of the particular focus of the company.

Include trends and significant competitors within your particular industry in your company description. Your business description should contain what sets your company apart from other businesses and provides it with the needed competitive advantage.

In essence, if there is any area in your business plan where you need to brag about your business, your company description provides that unique opportunity as readers look to get a high-level overview.

Components of a Business Description

Your business description needs to contain these categories of information.

• Business location
• The legal structure of your business
• Summary of your business’s short and long-term goals

3. Market Analysis

The market analysis section should be solely based on analytical research as it details trends particular to the market you want to penetrate.

Graphs, spreadsheets, and histograms are handy data and statistical tools you need to utilize in your market analysis. They make it easy to understand the relationship between your current ideas and the future goals you have for the business.

All details about the target customers you plan to sell products or services should be in the market analysis section. It helps readers with a helpful overview of the market.

In your market analysis, you provide the needed data and statistics about industry and market share, the identified strengths in your company description, and compare them against other businesses in the same industry.

The market analysis section aims to define your target audience and estimate how your product or service would fare with these identified audiences.

Market analysis helps visualize a target market by researching and identifying the primary target audience of your company and detailing steps and plans based on your audience location.

Obtaining this information through market research is essential as it helps shape how your business achieves its short-term and long-term goals.

Market Analysis Factors

Here are some of the factors to be included in your market analysis.

• The geographical location of your target market
• Needs of your target market and how your products and services can meet those needs
• Demographics of your target audience

Components of the Market Analysis Section

Here is some of the information to be included in your market analysis.

• Industry description and statistics
• Demographics and profile of target customers
• Marketing data for your products and services
• Detailed evaluation of your competitors

4. Marketing Plan

A marketing plan defines how your business aims to reach its target customers, generate sales leads, and, ultimately, make sales.

Promotion is at the center of any successful marketing plan. It is a series of steps to pitch a product or service to a larger audience to generate engagement. Note that the marketing strategy for a business should not be stagnant and must evolve depending on its outcome.

Include the budgetary requirement for successfully implementing your marketing plan in this section to make it easy for readers to measure your marketing plan's impact in terms of numbers.

The information to include in your marketing plan includes marketing and promotion strategies, pricing plans and strategies , and sales proposals. You need to include how you intend to get customers to return and make repeat purchases in your business plan.

5. Sales Strategy

Sales strategy defines how you intend to get your product or service to your target customers and works hand in hand with your business marketing strategy.

Your sales strategy approach should not be complex. Break it down into simple and understandable steps to promote your product or service to target customers.

Apart from the steps to promote your product or service, define the budget you need to implement your sales strategies and the number of sales reps needed to help the business assist in direct sales.

Your sales strategy should be specific on what you need and how you intend to deliver on your sales targets, where numbers are reflected to make it easier for readers to understand and relate better.

6. Competitive Analysis

Providing transparent and honest information, even with direct and indirect competitors, defines a good business plan. Provide the reader with a clear picture of your rank against major competitors.

Identifying your competitors' weaknesses and strengths is useful in drawing up a market analysis. It is one information investors look out for when assessing business plans.

The competitive analysis section clearly defines the notable differences between your company and your competitors as measured against their strengths and weaknesses.

This section should define the following:

• Your competitors' identified advantages in the market
• How do you plan to set up your company to challenge your competitors’ advantage and gain grounds from them?
• The standout qualities that distinguish you from other companies
• Potential bottlenecks you have identified that have plagued competitors in the same industry and how you intend to overcome these bottlenecks

In your business plan, you need to prove your industry knowledge to anyone who reads your business plan. The competitive analysis section is designed for that purpose.

7. Management and Organization

Management and organization are key components of a business plan. They define its structure and how it is positioned to run.

Whether you intend to run a sole proprietorship, general or limited partnership, or corporation, the legal structure of your business needs to be clearly defined in your business plan.

Use an organizational chart that illustrates the hierarchy of operations of your company and spells out separate departments and their roles and functions in this business plan section.

The management and organization section includes profiles of advisors, board of directors, and executive team members and their roles and responsibilities in guaranteeing the company's success.

Apparent factors that influence your company's corporate culture, such as human resources requirements and legal structure, should be well defined in the management and organization section.

Defining the business's chain of command if you are not a sole proprietor is necessary. It leaves room for little or no confusion about who is in charge or responsible during business operations.

This section provides relevant information on how the management team intends to help employees maximize their strengths and address their identified weaknesses to help all quarters improve for the business's success.

8. Products and Services

This business plan section describes what a company has to offer regarding products and services to the maximum benefit and satisfaction of its target market.

Boldly spell out pending patents or copyright products and intellectual property in this section alongside costs, expected sales revenue, research and development, and competitors' advantage as an overview.

At this stage of your business plan, the reader needs to know what your business plans to produce and sell and the benefits these products offer in meeting customers' needs.

The supply network of your business product, production costs, and how you intend to sell the products are crucial components of the products and services section.

Investors are always keen on this information to help them reach a balanced assessment of if investing in your business is risky or offer benefits to them.

You need to create a link in this section on how your products or services are designed to meet the market's needs and how you intend to keep those customers and carve out a market share for your company.

Repeat purchases are the backing that a successful business relies on and measure how much customers are into what your company is offering.

This section is more like an expansion of the executive summary section. You need to analyze each product or service under the business.

9. Operating Plan

An operations plan describes how you plan to carry out your business operations and processes.

The operating plan for your business should include:

• Information about how your company plans to carry out its operations.
• The base location from which your company intends to operate.
• The number of employees to be utilized and other information about your company's operations.
• Key business processes.

This section should highlight how your organization is set up to run. You can also introduce your company's management team in this section, alongside their skills, roles, and responsibilities in the company.

The best way to introduce the company team is by drawing up an organizational chart that effectively maps out an organization's rank and chain of command.

What should be spelled out to readers when they come across this business plan section is how the business plans to operate day-in and day-out successfully.

10. Financial Projections and Assumptions

Bringing your great business ideas into reality is why business plans are important. They help create a sustainable and viable business.

The financial section of your business plan offers significant value. A business uses a financial plan to solve all its financial concerns, which usually involves startup costs, labor expenses, financial projections, and funding and investor pitches.

All key assumptions about the business finances need to be listed alongside the business financial projection, and changes to be made on the assumptions side until it balances with the projection for the business.

The financial plan should also include how the business plans to generate income and the capital expenditure budgets that tend to eat into the budget to arrive at an accurate cash flow projection for the business.

Base your financial goals and expectations on extensive market research backed with relevant financial statements for the relevant period.

Examples of financial statements you can include in the financial projections and assumptions section of your business plan include:

• Projected income statements
• Cash flow statements
• Balance sheets
• Income statements

Revealing the financial goals and potentials of the business is what the financial projection and assumption section of your business plan is all about. It needs to be purely based on facts that can be measurable and attainable.

11. Request For Funding

The request for funding section focuses on the amount of money needed to set up your business and underlying plans for raising the money required. This section includes plans for utilizing the funds for your business's operational and manufacturing processes.

When seeking funding, a reasonable timeline is required alongside it. If the need arises for additional funding to complete other business-related projects, you are not left scampering and desperate for funds.

If you do not have the funds to start up your business, then you should devote a whole section of your business plan to explaining the amount of money you need and how you plan to utilize every penny of the funds. You need to explain it in detail for a future funding request.

When an investor picks up your business plan to analyze it, with all your plans for the funds well spelled out, they are motivated to invest as they have gotten a backing guarantee from your funding request section.

Include timelines and plans for how you intend to repay the loans received in your funding request section. This addition keeps investors assured that they could recoup their investment in the business.

12. Exhibits and Appendices

Exhibits and appendices comprise the final section of your business plan and contain all supporting documents for other sections of the business plan.

Some of the documents that comprise the exhibits and appendices section includes:

• Legal documents
• Licenses and permits
• Credit histories
• Customer lists

The choice of what additional document to include in your business plan to support your statements depends mainly on the intended audience of your business plan. Hence, it is better to play it safe and not leave anything out when drawing up the appendix and exhibit section.

Supporting documentation is particularly helpful when you need funding or support for your business. This section provides investors with a clearer understanding of the research that backs the claims made in your business plan.

There are key points to include in the appendix and exhibits section of your business plan.

• The management team and other stakeholders resume
• Marketing research
• Permits and relevant legal documents
• Financial documents

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Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

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1.1: Chapter 1 – Developing a Business Plan

• Last updated
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• Page ID 21274

• Lee A. Swanson
• University of Saskatchewan

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Learning Objectives

After completing this chapter, you will be able to

• Describe the purposes for business planning
• Describe common business planning principles
• Explain common business plan development guidelines and tools
• List and explain the elements of the business plan development process
• Explain the purposes of each element of the business plan development process
• Explain how applying the business plan development process can aid in developing a business plan that will meet entrepreneurs’ goals

This chapter describes the purposes, principles, and the general concepts and tools for business planning, and the process for developing a business plan.

Purposes for Developing Business Plans

Business plans are developed for both internal and external purposes. Internally, entrepreneurs develop business plans to help put the pieces of their business together. Externally, the most common purpose is to raise capital.

Internal Purposes

As the road map for a business’s development, the business plan

• Defines the vision for the company
• Establishes the company’s strategy
• Describes how the strategy will be implemented
• Provides a framework for analysis of key issues
• Provides a plan for the development of the business
• Helps the entrepreneur develop and measure critical success factors
• Helps the entrepreneur to be realistic and test theories

External Purposes

The business plan provides the most complete source of information for valuation of the business. Thus, it is often the main method of describing a company to external audiences such as potential sources for financing and key personnel being recruited. It should assist outside parties to understand the current status of the company, its opportunities, and its needs for resources such as capital and personnel.

Business Plan Development Principles

Hindle and Mainprize (2006) suggested that business plan writers must strive to effectively communicate their expectations about the nature of an uncertain future and to project credibility. The liabilities of newness make communicating the expected future of new ventures much more difficult than for existing businesses. Consequently, business plan writers should adhere to five specific communication principles .

First, business plans must be written to meet the expectations of targeted readers in terms of what they need to know to support the proposed business. They should also lay out the milestones that investors or other targeted readers need to know. Finally, writers must clearly outline the opportunity , the context within the proposed venture will operate (internal and external environment), and the business model (Hindle & Mainprize, 2006).

There are also five business plan credibility principles that writers should consider. Business plan writers should build and establish their credibility by highlighting important and relevant information about the venture team . Writers need to elaborate on the plans they outline in their document so that targeted readers have the information they need to assess the plan’s credibility. To build and establish credibility, they must integrate scenarios to show that the entrepreneur has made realistic assumptions and has effectively anticipated what the future holds for their proposed venture. Writers need to provide comprehensive and realistic financial links between all relevant components of the plan. Finally, they must outline the deal , or the value that targeted readers should expect to derive from their involvement with the venture (Hindle & Mainprize, 2006).

General Guidelines for Developing Business Plans

Many businesses must have a business plan to achieve their goals. Using a standard format helps the reader understand that the you have thought everything through, and that the returns justify the risk. The following are some basic guidelines for business plan development.

As You Write Your Business Plan

1. If appropriate, include nice, catchy, professional graphics on your title page to make it appealing to targeted readers, but don’t go overboard.

2. Bind your document so readers can go through it easily without it falling apart. You might use a three-ring binder, coil binding, or a similar method. Make sure the binding method you use does not obscure the information next to where it is bound.

3. Make certain all of your pages are ordered and numbered correctly.

4. The usual business plan convention is to number all major sections and subsections within your plan using the format as follows:

1. First main heading

1.1 First subheading under the first main heading

1.1.1. First sub-subheading under the first subheading

2. Second main heading

2.1 First subheading under the second main heading

Use the styles and references features in Word to automatically number and format your section titles and to generate your table of contents. Be sure that the last thing you do before printing your document is update your automatic numbering and automatically generated tables. If you fail to do this, your numbering may be incorrect.

5. Prior to submitting your plan, be 100% certain each of the following requirements are met:

• Everything must be completely integrated. The written part must say exactly the same thing as the financial part.
• All financial statements must be completely linked and valid. Make sure all of your balance sheets balance.
• Everything must be correct. There should be NO spelling, grammar, sentence structure, referencing, or calculation errors.
• Your document must be well organized and formatted. The layout you choose should make the document easy to read and comprehend. All of your diagrams, charts, statements, and other additions should be easy to find and be located in the parts of the plan best suited to them.
• In some cases it can strengthen your business plan to show some information in both text and table or figure formats. You should avoid unnecessary repetition , however, as it is usually unnecessary—and even damaging—to state the same thing more than once.
• You should include all the information necessary for readers to understand everything in your document.
• The terms you use in your plan should be clear and consistent. For example, the following statement in a business plan would leave a reader completely confused: “There is a shortage of 100,000 units with competitors currently producing 25,000. We can help fill this huge gap in demand with our capacity to produce 5,000 units.”

9 Critical Elements of a Business Plan Every Aspiring Entrepreneur Should Understand Now

By: Emerson De Oliveira

So, you have an awesome idea for a business. You know exactly what products and services you want to provide consumers in your target markets. Moreover, you are confident and ready to be your own boss. What next?

Well, whether you’re planning to open a donut shop, beauty supply store, or serve the best homemade ice cream sundae in your new pink colored store front, you will need to clarify and explain why your business is needed and how it is different from your competitors. Here are 9 critical elements of a business plan every aspiring entrepreneur should understand in 2020.

Why is a Business Plan important?

A well written business plan is important because it paints a picture to potential partners, investors  (most importantly lenders)  of your company’s structure and goals. Furthermore, it serves as a roadmap guiding the launch and growth of your new business. If you are looking to open up shop, you’ll need to write a business plan! You should include the following 9 critical elements in your plan.

1. The Executive Summary

This section is the most important part of your plan. Because often, it’s the only part that a prospective lender or investor reads before making a decision whether or not to move forward in reading the rest of your plan. It should fully convey your enthusiasm for your business ideas and get readers as excited about your company as you are.

Since it’s meant to highlight what you intend to discuss in the rest of the plan, many of my mentors have suggested to come back and write this section last . The U.S. Small Business Administration  suggests the same. After reading the Executive Summary, the reader should have a basic understanding of your business. They should be excited about its potential and should be interested enough to read further.

2. Company Description

The second section in your business plan is your company’s description. This section outlines the basic elements of your business such as your mission statement, philosophies and vision, company goals, target markets, industry and legal structure.

Your mission statement is a brief explanation of your company’s reason for existing. The mission statement can be as short as a marketing tag line or more descriptive. After reading the company description, the reader should have a basic understanding of your business’s mission, vision, goals, target market, competitive landscape and legal structure.

3. What Are Your Products & Services?

In this section you will explain and describe your products and services expanding on what was described in the executive summary and your company description. The individuals reading this portion of your business plan should know exactly what you’re planning to create and sell, how long your products are supposed to last, and how they’ll meet an existing need.

Moreover, every business needs to solve a problem that its customers face. It’s important to explain what the problem is and how your products and services will solve consumer problems. What are its benefits, features and unique selling proposition? Your company won’t be the only solution  (every business has competitors) , but you need to explain why your solution is better than the others, targets a customer base your competitors are ignoring, or has some other characteristic that gives your business a competitive edge.

4. Marketing Plan

This section provides details on your industry, the competitive landscape, your target market, and how you will market your business to consumers. There are two kinds of market research:  primary  and  secondary .

Primary market research is information you gather yourself. This could include going online or driving around town to identify competitors, interviewing or surveying people who fit the profile of your target customers, or doing traffic counts at a retail location you’re considering.

Secondary market research is information from sources such as trade organizations and journals, magazines and newspapers,  census data  and demographic profiles. You can find this information online, at libraries, from chambers of commerce, from vendors who sell to your industry, or from  government agencies .

After reading the Marketing Plan section, the reader should understand who your target customers are, how you plan to market to them, what sales and distribution channels you will use, and how you will position your product/service relative to the competition.

5. Operational Plan

This section explains the daily operation of your business, including its location, equipment, personnel and processes. How will you produce your product or deliver your services? Describe your production methods, the equipment you’ll use, and how much it will cost to produce what you sell. After reading the Operational Plan section, the reader should understand how your business will operate on a day-to-day basis.

6. Management & Organization

This section should give readers an understanding of the people behind your business, their roles and responsibilities, and their prior experience. If you’re using your business plan to get financing, know that investors and lenders carefully assess whether you have a qualified management team.

Develop and include an organizational chart. This should include both roles you’ve already filled and roles you plan to fill in the future. After reading the Management & Organization section, the reader should feel confident that you have a qualified team leading your business.

7. Startup Expenses & Capitalization

In this section, detail the expenses involved in opening your company for business and how much capital you’ll need. Estimating startup expenses as accurately as possible helps you gather enough startup money. In the body of this section, be sure to explain all the assumptions behind the figures percentage of ownership each receives in return.

Be sure to include extra capital for unexpected expenses. Opening a new business almost always ends up costing more than expected, and you need to be prepared. After reading the Startup Expenses & Capitalization section, the reader should know how much money is needed to start the business and how well capitalized you are.

8. Financial Plan

Your financial plan is perhaps the most important element of your business plan. Lenders and investors will review it with great detail. Developing your financial plan helps you set financial goals for your startup and assess its financing needs.

• The 12-month profit and loss projection is the centerpiece of your business plan. Be sure to explain the assumptions behind the numbers in your P&L. Keep detailed notes about how you came up with these figures. You may need this information to answer questions from potential financing sources.
• Include an optional 3-year profit & loss projection. A three-year profit and loss projection is not essential to a business plan. However, you may want to create one if you expect your business’s financials to change substantially after the first year, or if investors or lenders require it.
• The cash flow statement t racks how much cash your business has on hand at any given time. Once your business is up and running, you’ll want to keep close tabs on your cash flow statement. Think of the cash flow projection as a forecast for your business checking account. It details when you need to spend money on things such as inventory, rent, payroll, and when you expect to receive payments from customers and clients. After reading the Financial Plan section, the reader should understand the assumptions behind your financial projections and be able to judge whether these projections are realistic.

9. Appendices

Don’t slow your readers down by cluttering your business plan with supporting documents, such as contracts or licenses. Instead, put these documents in the Appendices, and refer to them in the body of the plan so readers can find them if needed. You can also include any other materials that will give readers a fuller picture of your business or support the projections and assumptions you make in your plan

At this point don’t forget to go back and write your Executive Summary .

Finally, a good business plan is clear and concise.

A person outside of your industry should be able to read the 9 critical elements of your business plan and fully understand them. Avoid overusing industry jargon and terminology. Most of the time involved in writing your plan should be spent researching, making sure to document your research and findings, and including the sources of any information you include in the plan.

Avoid making unsubstantiated claims or sweeping statements. Investors, lenders, and others reading your plan will want to see realistic projections and expect your assumptions to be supported with facts. It’s very important that aspiring entrepreneurs understand research is a critical component of a solid business plan. Nail these 9 critical elements of a business plan and you’ll be well on your way to business ownership.

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What is a Business Plan and why do you NEED one?

• EntrepreneursGateway.com Team
• October 31, 2018

If you want your business to be successful, you’ll need to produce a business plan.

In this article, we will explore why every company needs a business plan as well as how you can identify which business plan is right for you. We will cover:

• What a business plan is
• Why having one is so important
• What components you should include in it
• Different types of business plans you can have

Whether  you need a one-page business plan or something more in-depth, this ultimate business planning guide has you covered!

We will walk you through all the steps necessary to impress your investors and guarantee business success.

Ready? Let’s go.

What you need to know before writing your plan

It’s all about the 7 Ps!

P rior P reparation and P lanning P revents P i** P oor P erformance!!!

Bottom Line:

This article tells you exactly what you need to know before writing your business plan.

This article is part of the Business Planning Hub , where you’ll find lots of guides and resources to help you create the perfect business plan!

Table of Contents

Keep in mind:

It is a MUST for all businesses to have a business plan – no matter if you are looking for investment, if you’re a one-person business, or a multi-national million-dollar company.

It has been proven in studies that   companies that have a business plan grow 30% faster than those that don’t – while 3 in 5 business go bust in their first 2 years of trading.

As the adage goes, if you fail to plan, you’re planning to fail…

Let’s get started.

Businesses who have a #businessplan grow 30% faster than those who don't have one. Tweet

#1 What is a Business Plan?

To put it simply, a business plan is a written document that outlines your core business objectives and how you are planning to achieve them over a period of time.

Think of it as a roadmap.

It explains the nature of a business, sales, goals, marketing technique, strategy and also financial history, as well as consisting of a forecast revenue and loss declaration.

Your business plan ought to comply with the standards pertaining to form and content. There are important areas that should include certain components and address appropriate concerns that individuals who review your plan are most likely to ask.

So, if you’ve ever had that business idea but are short for ways on how to realize it … this section is for you.

How long should my business plan be?

A business plan can vary from a few pages to hundreds pages (usually for large businesses).

If you have a fairly small business (like a cosmetic or bakery one, for example), you should keep your plan as brief and concise as possible – ideally under 30 pages. Even more so if you are planning to submit it to investors or bankers to secure funding!

The business plan that most of us need is what is known as the “ Lean Business Plan ”.

This is something created only  for internal use within the organization, and has bullet points and projections. It’s essential to keep this up to date.

Compiling a Lean Business Plan is a much less daunting task, because it makes the planning process a lot easier. 

Just keep it simple and let it grow organically.

#2 How should you present your business plan?

You don’t necessarily have to print out your business plan (unless on special occasions such as sharing with third parties).

K eep in mind:

A business plan is never a finished document.

If you are using it correctly, you are going to keep tweaking it while checking the health of your business.

#3 What should be included in a formal business plan?

If it is funding or investment that you are looking for , then you will need to do a more formal business plan.

In a formal business plan, you need to include:

• The Executive Summary
• Company Overview
• Information about your Management Team and what they bring to the Company
• Information about your products and/or services
• Marketing Plan
• Your Company Milestones
• A Financial Plan with graphs and charts to illustrate your financial information.

How frequently should you update your business plan?

Updating your business plan is key if you want to grow your business successfully.

Studies show that people who write business plans not only grow their companies faster , but also have a greater chance of getting the resources they need and reach their sale targets more quickly. They are also more likely to deal with product development successfully, and are less likely to see their business fail.

According to William Gartner, Clemson University Entrepreneurship Professor: “Business plans are all about walking the walk.”

PRO TIP : Why not schedule a repeat event on your calendar app? This can be, say, the last Wednesday of every month.

Whatever you choose, be sure to set aside a day each month to have your monthly plan review meeting.

By reviewing your actual financial health compared to your financial projections, you will be sure to have an overview of your business growth and make sure it’s always on track .

A #businessplan is never a finished document. It’s always going to need tweaking to support the #health of your business. Tweet

#4 Who needs a Business Plan?

Do i need a business plan.

The short answer is:

The long anwer is…

It might depend on your situation. If you’re simply looking to pick up the odd bit of freelance work to boost your monthly earnings, then you can do without a business plan.

If this is a venture that is going to take a lot of time, resources, and money, then you will need a business plan.

 This will be critical to your success.

ALL businesses should have a business plan , regardless of the stage they are in.

If you’re already an established business, how can you keep track of ever-changing market conditions and any new opportunities that are out there without a plan? A business plan is just as important to a company that’s over 10 years old and looking to grow, as it is to a start-up that’s looking to raise funds.

All businesses should have both long and short term goals and Sales & Marketing budgets .

1. Business Plan for Start-ups

If you’re a start-up business, having a business plan will help you break uncertainty down into meaningful pieces – such as your projected sales, your milestones, budget expenses and tasks.

With this kind of plan, you can explain what your company is looking to do, how it plans to accomplish its goals, what amount of money it needs to start with, as well as what people are qualified to do the job.

2. Business Plan for Existing Businesses

If you’re already in business, having a business plan will help you to steer your company and take advantage of any new opportunities in the market .

Existing businesses will use their plan to track their results, reinforce their strategy, manage their resources and responsibilities.

Having a business plan can also be a great competitive advantage and help you spot any potential problems.

People investing in a business plan see their business grow 30% faster. #ultimatebusinessplanguide Tweet

#5 Choosing the Right Business Plan for your Requirements

Before even starting to write  your business plan, it’s vital that you think about the following:

• What are your goals for your plan?
• What’s your audience ?

It’s important to explain that the format of your business plan can vary depending upon the business type and the audience .

For example:

If you are writing a Restaurant business plan , you might want to include the location of the restaurant and any renovation work that needs doing.

If you are writing a Medical Center business plan , you may well need to go into details regarding government approval processes, etc.

Of course the language that you would use for the medical centre would be a lot more technical than that for the restaurant.

Business Plans also differ in:

• Presentation 

Business Plans that are created solely for internal use would use much more causal language and wouldn’t need a polished finish.

If you are looking for investment, your business plan will need to be of the highest spec.

#6 The most common types of business plans:

1. one-page business plan.

The purpose of a one-page business plan is simply to be a great ‘introductory’ tool for you to use with outsiders, for example potential investors. 

It is simply a short, quick business summary that fits on one page . It’s very concise and to the point.

You will need a much more detailed plan later, but initially, this is a great way to get that ‘first meeting’ and your foot in the door.

Having your summary on one page is also a great way to be able to see your company concept at a quick glance, so that it’s easy to refine.

Learn more about creating a  One Page Business Plan .

2. The Lean Business Plan

  A Lean Business Plan is slightly more detailed than the one-page business plan, as it includes some financial information; but it’s nowhere near as in depth as a traditional business plan.

The main purpose of having a Lean Plan would be for internal use, such as using it as a strategic planning tool.

The main aspects a Lean Business Plan focuses on are:

• Business Strategy

With a Lean Plan , you tend to skip out sections such as the history of the company and your management team. (If its main purpose is for internal use, you don’t need this information.)

We recommend you review your lean plan at least every month. If you do this regularly, you would only need an hour or two every month to revise it.

Lean Business Plans are a great management tool that can guide both start-up companies and existing businesses. They help you direct your business growth, make you think about your business strategically, and measure your progress.

3. The Standard Business Plan (External Business Plan)

In this section, you can find the more formal of business plans , which are meant for outsiders to read. This is primarily for businesses who are looking for investment.

The Standard Business Plan should be considered an extension of the Lean Business Plan , but it should be much better presented with a lot more attention to detail. 

See our example standard business plans

If you’re looking for a more detailed plan, why not take a look at our business plan examples:

• Ecommerce Business Plan sample
• Bar & Restaurant Business Plan sample
• Medical Center Business Plan sample
• Outdoor Activity Business Plan sample
• Advertising Agency Business Plan sample
• Real Estate Business Plan sample
• Boutique Business Plan sample
• Baker Business Plan sample

#7 What you should include in your Formal Business Plan

What are the components of a business plan? Well, this will vary from plan to plan. However, when writing a formal business plan , there are some elements that definitely need to be included.

1. Executive Summary

The Executive Summary section of your business plan usually goes at the beginning of your business plan and outlines what your business does.

It’s an overview.

It summarizes your key points and prepares the rest of the business plan content.

It’s vital that you provide a solid case for your business idea, which is why your executive summary is so important . Many potential investors may never read more than this section.

Be sure to include the problem your business is going to solve, the target market, any key financial highlights, and an overview of the key management team members.

Remember: The key is to hook the reader.

2. The opportunity

This section of the plan describes the following:

• Target Market
• Market Analysis
• Projections

Competition

Your target market.

You need to define who you are going to sell to, and especially: you need to understand who your target market is , so that you can market to them. 

Market Trends

You need to be able to know if there are any changes happening in your target market, and explain if these trends will go in your favour.

Market Growth

You need to be able to show whether your target market has grown or shrunk over the past few years. Do your research: you can use the Internet, as well as trade associations and any journalists and articles to gauge the market growth.

It’s encouraging to show there is a growing market, which in turn shows there is a stronger demand for your products/services.

It’s good to research your competition.What other options are out there that address your customers’ needs? Why is your solution a better choice? What makes you stand out?

3. Execution

Products and services.

This section outlines the core of your achievements. You detail the actual problem you want to solve, how you plan to solve it, your competitive landscape and competitive edge.

Marketing and Sales

This informs the reader how you plan to reach your target market. How you plan to price your products/services, what methods you will use to promote your products/services as well as the sales processes you have put in place.

You can include how you plan to operate the business. This can mean your office locations, any technology such as software systems etc, and any regulatory issues.

Milestones and Metrics

Having milestones lays out specific tasks which you plan to achieve. Set realistic dates for when they need to be complete and assign a person to these tasks to make them accountable.

You should also give details of key metrics which will help track your business growth. This includes:

• Generated Sales Leads
• Visitors to your website

This all helps in determining your business health.

Company overview

For an external business plan, your company overview gives a brief summary of the following:

• Legal structure
• Mission Statement.

For Internal plans, this is not required.

4. Management Team

This section should show all key management team players and include a biography of them to show it is made up of the right type of people.

Business plans not only help identify the strengths of a business, but also any areas that need to be improved. If you identify any gaps within the management team, it shows not only knowledge, but also foresight.

5. Financial plan

This is a crucial part of your business plan. To be successful in your business, you need to pay close attention to how much money you are bringing in and how much money is going out.

If you’re starting a business, having a financial plan enables you to know how much you need to get your business up and running, and then know what to ask a bank or investor.

A financial plan typically includes:

• Sales Forecast
• Personnel Plan
• Profit and Loss Statement
• Cash Flow Statement
• Balance Sheet.

#8 Your Business Plan is a Management Tool

Having a business plan doesn’t guarantee success.

Think of it as your ongoing management tool.

Ensure you constantly review it.

Additional Resources

To help you even further in creating your business plan, why not check out the following articles to help you in writing the perfect plan to impress:

• 40 Common Business Plan Mistakes
• How to Write a Business Proposal in 5 Easy Steps
• 10 FREE Business Name Generator Tools to find your perfect business name
• Understanding your Business Model
• How to write a One Page business plan FAST
• Which type of Business Plan is best for you?

Now, over to you...

Now I’d love to hear from you:

Are you still unsure of which business plan you need?

Maybe you have written a business plan and would like us to review it?

Leave any comments below and I will be sure to answer as soon as they come in!

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