Weighing the pros and cons of this method of research
Verywell / Colleen Tighe
Where do you find data for a case study, how do i write a psychology case study.
A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.
The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.
While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.
A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.
A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.
One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:
On the other hand, a case study can have some drawbacks:
Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.
It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.
There have been a number of notable case studies in the history of psychology. Much of Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:
Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.
This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.
There are a few different types of case studies that psychologists and other researchers might use:
The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.
The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.
There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:
If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.
Here is a general outline of what should be included in a case study.
This section will have the following structure and content:
Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.
Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.
Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.
Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.
This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.
This section of a case study should also include information about the treatment goals, process, and outcomes.
When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research.
In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?
Here are a few additional pointers to keep in mind when formatting your case study:
Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011;11:100.
Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100
Gagnon, Yves-Chantal. The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.
Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.
By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."
Related terms for brief study - synonyms, antonyms and sentences with brief study, similar meaning.
When creating a case study, a solid brief makes a world of difference..
Whether you’re collaborating with writers and videographers on the project or DIY-ing things, a brief encourages you to carefully think through the context, priorities, and goals you have for the piece.
But filling out a detailed case study brief can also be daunting. Especially if you’re not clear on how to use the brief to guide things.
To help you understand what makes a brief brilliant, and how to make sure yours hits the bullseye, we’ve compiled few tips and used our own briefs as a backdrop to help.
Here are 3 simple Dos and Don’ts to help you complete a strong case study brief:
Defining the focus of the case study is the ultimate purpose of the brief.
But sometimes, marketers resist narrowing the scope of the story. They want to use one case study to appeal to every type of audience and share every possible benefit or advantage of every part of the product or service.
That’s a problem. Because an unfocused brief can create a rambling narrative that lacks compelling tension and fails to put you closer to your goals. A collection of really nice testimonial quotes is not a case study.
Case studies make their magic by defining a particular problem and demonstrating how the solution fits key-in-lock to drive a thrilling win in story format.
To focus your brief and keep the story compelling, follow The Rule of One:
If there are two or more important goals you need to serve, then you likely need multiple case studies, or to tell that same story in a slightly different way in multiple deliverables.
When we create your case study, our job is to make sure the story aligns with your goals. If you’re creating a case study, you’ve got to accomplish the same.
It might sound odd to spend time laying out your goals for the piece, but there’s a huge upside:
You can be intentional about the stories you tell and the points you hit on.
But if you don’t explicitly lay out your case study goals and strategy in the brief, you’re rolling the dice. There’s a risk that the story uncovered in the interview won’t fit your needs. or that you’ll wind up missing out on your chance to ask important questions you wish you would’ve thought of ahead of time.
When working with us, we need those targeting details to guide the interview in the right direction.
Because we have limited time with your customer, we need to maximize it by going deep on the story beats that matter most.
So instead of asking a general questions like, “What were you struggling with before you found this solution,” a great brief equips us to ask: “How was your old agency’s narrow field of expertise hindering your attempts to scale?”
To focus the customer story brief, follow the rule of one..
Another pitfall of a fuzzy customer story brief is that it might elicit responses you can’t use.
If you want examples of how your product provides strong ROI, then let us (or your interviewer!) know that in the brief. If you want details on how your product saves time and boosts team morale, let us know THAT in the brief. Otherwise, the conversation can go down the wrong path, even though all parties are doing the best they can with the information they have.
In short, to make sure your case study hits the right notes, be explicit in your brief about your priorities:
Choosing the best interview candidate is also essential for creating a strong case study. That’s why our brief template asks you to provide background information about the story before the case study creation process gets rolling —which includes gathering as much context as you can on the story you want to tell.
Part of that means lightly vetting what your interviewee is likely to say.
Otherwise, you may be surprised to find they credit their success to something other than your solution. Or they may describe your solution as problematic, and claim they only succeeded in spite of it. That’s not something you want to discover late in the game!
Other problems can emerge when the person being interviewed doesn’t have direct experience with your solution.
You may think that if your buyers are CTOs, we should interview the CTO. But if that person wasn’t involved in the selection, implementation, or day-to-day use of your solution, the interview may not surface the details you’re looking for. You’ll get more compelling commentary from someone closer to the story .
Similarly, interviewing the Head of Sales might be a big win… unless the story you want to tell is about marketing wins. It sounds obvious, but it’s a common case study mistake .
To make sure you’ve chosen the right interview candidate for your case study, ask yourself:
In the rush to tell customer success stories, you might think you can wing it—but we promise, taking the time to create a thoughtful, detailed brief will come with MASSIVE payback.
We’re always happy to help guide you through the process to make sure your case study deliverable is everything that you hoped for, and much more.
Our team is passionate about planning and crafting case studies and video testimonials that fit your goals like a glove.
Contact us to get started producing smart, strategic, and sales-pumping case study campaigns.
Staff writer.
The only thing Laurie loves more than unforgettable stories is helping readers accomplish stuff that matters. When it comes to solving pesky business problems and capturing B2B audiences, nothing lights up the whole marquee like a heroic case study.
Should you send case study interview questions in advance.
Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the boilerplate advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer...
Who has the best case studies for AI solutions? B2B buyers’ heads are spinning with the opportunities that AI makes possible. But in a noisy, technical space where hundreds of new AI solutions and use cases are popping up overnight, many buyers don’t know how to navigate these opportunities—or who they can trust. Your customers are as skeptical as they are excited, thinking… “I’m confused by the complexity of your technology.” “I’m unsure whether there’s clear ROI.” “I’m concerned about...
When it comes to case studies, cybersecurity poses special challenges. The cybersecurity landscape is saturated with solutions—and so sales and marketing teams have never been hungrier for customer success stories they can share as proof of their product’s abilities. But cybersecurity clients are very reluctant to be featured. They don’t want to talk about the time they almost got hacked, they don’t want to disclose the details of their setup and risk more attacks, and they just plain don’t want...
Get in touch to start a conversation.
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Writing A Case Study
Case Study Format
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A Complete Case Study Writing Guide With Examples
Understand the Types of Case Study Here
Brilliant Case Study Examples and Templates For Your Help
Having trouble making your case studies stand out? Finding it hard to organise your story? You're not alone!
Many students struggle with case study writing !
Imagine spending a lot of time on your case studies, but they don't grab your reader's interest. But don't worry!
In this guide, we will go step by step through case study formatting, along with practical tips to make your research stand out from the rest! By following our step-by-step approach, you can understand how to write a case study assignment well.
So, let’s get started!
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When it comes to crafting a compelling case study, understanding how to write case study format is key to presenting your research effectively.
If you are wondering how to make case study format, here are the elements to include in your case study paper format.
Create an interesting title for your work. Keep it simple and short.
Here you need to briefly elaborate on the accomplishment. What you have done and how you got there.
Write about the entire story in one paragraph followed by 2-3 bullet points to display the case study contents.
An introduction about what the case study is all about.
Describe the challenges of the customer prior to using your product or service. Explain the long-term goals or objectives that the customer set out to achieve.
In this 2-3 paragraph section describe how your product or service specifically benefited and helped achieve the goals. You can also use percentages to show your contributions.
In the relevant section of your case study, add 1-2 quotes and visuals to support the story you are telling. You can also use icons to summarise information and highlight areas of your research.
Figure out what a study means and look at where else we can learn more are really important for making academic work have a bigger impact.
Call to action is optional but adding one can encourage your readers to take some action after learning your work.
Effective case study formatting is essential to convey your insights clearly and engage your audience. Follow these guidelines to ensure your case study is well-organised and impactful:
If you need further assistance, check our case study format for students pdf here:
How To Write A Case Study Pdf
Case Study Format Template
Case studies can be used for different purposes. In social sciences, it can help you understand the problems of other people.
In businesses, it can help you earn the trust of potential customers. But do you even know what are the different types of case study and how to write one?
Refer to this case study format pdf before you start writing your own document. This student case study format sample contains all the information you might need when gathering information for your case study.
Case study examples are the best way to learn the basic techniques for writing a great case study on your own.
Explore these short case study sample pdfs to gain insights into presenting your research cohesively:
For your help, we have also compiled real-life case study examples along with a format that you can refer to while writing your own.
APA Case Study Format
If you are asked to write a case study in APA format, keep in mind there are some specific requirements that you need to adhere to.
Here is a case study APA format example for you to learn how to format a case study.
Business case studies can help businesses sell products or services to prospects. Here is a perfect example for you to learn how to write an impressive business case study.
Case Study Format For MBA Students
Writing a great nursing case study can be tough. That’s why we have provided a case study format for nursing students to use as a guide in creating their work.
Refer to this family case study format example if you are writing a nursing case study for the first time.
Nursing Case Study Format
Harvard Business School Case Study Format
Looking for HBS style business case study? Here is one for you to read and take hints and ideas to prepare this type of case study like a professional.
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Medical Case Study Format
Writing medical case studies is helpful in medical practices as it gives a lot of information about different diseases. Look at this example and learn how to write a detailed medical case study.
To study how the human mind works, you need a clear and organised method. Follow this easy psychology case study format to explore the details of psychological research:
Case Study Format Psychology
To sum it up, getting good at writing case studies means combining a clear structure, good storytelling, and smart presentation. If you follow the tips I've shared in this blog, you're on your way to making interesting stories that grab people's attention.
If your case study is causing problems, consider getting professional help.
Our essay writing company aims to help you secure top grades by meeting the criteria set by professors.
Our skilled writers are here to assist with any type of assignment you may have. Explore our case study writing service to relieve your stress and excel academically.
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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.
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40 case brief examples & templates.
A case brief is a shortened, concise summary of a court opinion, usually in outline form. Hence the term “brief.” Typically this is used for more effective self-study. Obviously, it’s a lot easier to read a well-written case brief example rather than going through a verbatim case which is about 100 pages long. It can also be used to present a case to other people as it is a lot simpler than the actual case file. So basically, this document is a reduced and summarized court opinion which would contain all the key elements and would discuss the main point of the court’s opinion.
Table of Contents
It should contain all the basic elements in order to be efficient and understandable. These elements are:
It should be a short summary which is written in your own words. As you are reading a sample case brief or you are learning how to write a case brief, you’d see that it’s basically a paraphrased version of the actual legal document. When you are making your own brief, you would be able to understand the case a lot more as you are paraphrasing. This is because you would have to find the key points in the reference document so you would really have to read through it thoroughly. Never attempt to copy from the document verbatim so you won’t end up getting into any trouble.
Before you actually learn how to write a case brief, let’s take a look at what they are for. Typically this document is made and used by law students , using their own words. When creating one, make sure to focus on the most important aspects to be able to come up with a complete and comprehensive summary.
The most basic reason why a law student would create a sample case brief is in preparation for the class. Different cases which are found in textbooks used in law school differ in length so it is essential to pick out all the vital information from the cases and present them in a summarized and organized way. Once done, you would be able to refer to them easily while you are in class.
Making a brief would also help you understand and process what you are reading about a case. If your professor happens to call you to answer a question in class, you would already be prepared.
Aside from making use of it in class, you as a student may make a brief in order to get all the key aspects and information for the purposes of legal writing and research. Usually there is a whole course or class focused on this and you’d most likely have a lot of practice making briefs for it. In this context, briefing cases would help you out in identifying the most crucial information for you to be able to complete any legal analysis and arguments.
Finally, case briefs are important to build the foundation for further and more advanced studies. As you are reading through cases and creating briefs, you will be able to integrate all the information then develop a better understanding of all the laws involved in the subject, or the process called outlining.
These are the main and most common reasons why law students make briefs. As you can see, they are relevant reasons which move to improve the understanding of cases and other relevant topics. Now let’s take a look at the components of such a document.
If you take a look at different case brief examples, you would see that they are all different but they do have the same components. These components are important as they contain relevant information about the cases, which you would have to find and write down. The components are:
Parties Involved
The very first component would be who are the parties involved in the case. You can identify the parties either by name or by the titles based on their roles in the case. If you’d like your brief to be more specific, you can use both the names and the titles of the parties who are involved.
You would have to include the court which had heard the case. There are different kinds of courts who can hear cases:
The citation is basically the information which would state where the case was published and it should be included in your brief. This is added so that the reader/s of your brief would be able to easily find the original file for the case.
Date of the Citation
Aside from the citation, you must also include the date the case had been decided. This is important because you may have to trace how legal issues have developed or evolved over time and the dates would help you out.
Procedural History
Simply put, this is the history of the whole case. It would contain:
To be able to find the issues easily, you can refer to the table of contents, the section and chapter headings, case introductions and case notes which are usually found after the case itself.
Include all the necessary facts and context facts. Necessary facts are those which are legally important while context facts are those which would help you understand the necessary facts. To be able to give a clearer picture of the whole case, both kinds of facts have to be included.
This is the answer to all the legal questions which were asked in the case. It would be the answer to the question, “How did the court resolve all the issues?”
This is the most important component of your brief. You can establish the reasoning by looking for the locations where the court is applying the law to the different facts. When writing this part, remember to use your own words to get a better understanding of everything you’ve read.
Finally, make sure to include the judgment made. This is what the court had done as a result of the holding. This is how the appellate court managed to resolve the case and it could give directions to the trial court.
These are the essential components of a brief which should be included if you are planning to make one. You may have to go through a lot of written material in order to make a brief but by the end of it, one of the main goals is that you’ve already understood the whole case very well. Now let’s move on to discussing reasons for writing such a document.
Whether you’re making a sample case brief or a real one, you would have different reasons for writing it. A lot of writing and research is involved in studying law and making briefs is just one of them. Let’s look at the top five reasons why you should be writing briefs:
Making a brief is really useful and beneficial especially if you are a law student. It basically aids in your studies and helps you learn a lot better. Now let’s move on to the next section which would actually help you make great case brief examples.
To really learn how to write a case brief, you’d need some helpful tips to guide you. With these tips, you may be able to write a good brief which would help you out even further in your studies. Once you know how to effectively write a great case brief, each time you write one, it will get easier. Here are some helpful tips for you:
These are tips for law students who are planning to create a brief. Here are more practical and general tips to follow when creating a brief for whatever other reason.
These tips would help you out a lot but you should also think about mistakes you should avoid. Knowing the dos and don’ts of legal writing is essential, especially if you plan to write a lot of documents, letters and other similar texts.
Mistakes are a lot more disastrous especially when they are made when writing legal documents. So whether you’re writing a case brief or any other kind of legal document, it would be helpful for you to know these common mistakes to avoid. Read on to learn about and avoid making these errors in writing:
Don’t Write Using a Passive Tone
Generally, it would be a lot safer to use an active voice over a passive one. It not only avoids confusion but it would emphasize that you are writing the document based on your own experiences and using your own words. It also creates a stronger impact on legal documents overall.
Avoid Ambiguous Pronouns
An ambiguous pronoun happens when the pronoun may refer to more than one person in the same sentence. When you use such pronouns, the readers may get confused as to who you are actually referring to. When using pronouns, make sure they only refer to one person as to avoid confusion or misinterpretation.
Watch Out for Lengthy Content
In writing certain documents, like a case brief, you would have to avoid writing everything down. You may be thinking that you don’t want to miss out on anything but actually, the lengthy content is unnecessary. Also, when the content is too long, readers are put off by it and would end up just skimming through the document, which renders your document almost useless. So remember, include all the relevant information but present it briefly and directly.
Check Your Homophones
There are plenty of words which sound the same but have very different definitions. Unfortunately, these words are very common in legal documents so you have to be very careful when using them. Such homophones which have different meanings are:
Using Verbs as Nouns
It’s quite a common mistake in legal writing when verbs and nouns are interchanged. This is referred to as nominalization, when a verb is used as a noun, which is incorrect and often unnecessary. You can improve your writing a great deal by avoiding nominalizations whenever you can.
Using Legalese Too Much
Legalese is basically any technical jargon used in legal writing. Actually, in any kind of writing, when technical jargon is used too much, it makes the text very difficult to understand. You may either want to sound smart or you may want to use such terms to make the document “more legal,” but actually it doesn’t. When appropriate, it’s okay to use such jargon but when overused, it becomes ineffective and redundant.
Not Proofreading
Proofreading is a very important final step in making any kind of document, even a case brief. When you are writing or working on a particular document for a long time, you may tend to ignore or overlook common mistakes in spelling and grammar. A good practice would be to proofread your work as soon as you’re done. You can also ask someone else to proofread your work to check if you had missed any mistakes.
Written by: Oghale Olori
Case studies are more than just success stories.
They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.
It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.
To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.
Let’s dive in!
What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.
A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.
Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.
Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.
Every great case study is made up of key elements. They are;
Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.
In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.
We’ve also included professionally designed case study templates to inspire you.
Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.
Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.
Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.
As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.
In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.
Salesloft utilized a case study video to increase engagement and invoke human connection.
Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.
The beautiful thing is that creating videos for your case study doesn’t have to be daunting.
With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.
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WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.
This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.
WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.
As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.
Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.
Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.
Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.
Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.
This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.
As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.
The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.
While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.
Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.
Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!
This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo
WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.
Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.
This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.
Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.
Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.
“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!
Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.
By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.
To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”
Who wouldn't want that?
Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.
This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.
The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.
While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.
Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.
Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.
The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.
Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.
Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.
Take a look at this case study one-pager template below.
This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.
Our favorite part of this template is where the age group is visualized.
With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!
Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.
At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.
As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.
This case study example utilizes the power of video testimonials to drive the impact of their product.
Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.
In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.
However, when crafting and designing your case study, you should prioritize having a good WMS.
Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.
Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.
Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.
Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.
Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.
Rush Order chose one event where their impact mattered the most to their customer and shared that story.
While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.
The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.
Take a look at this product case study template below.
Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.
The right combination of shapes and colors adds a level of professionalism to this case study template.
With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.
Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.
Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.
Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.
This case study example showcases the power of a concise and impactful narrative.
To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.
Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.
Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.
SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.
Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.
By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.
Visme creatively incorporates testimonials In this case study example.
By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.
This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.
Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.
For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.
Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;
Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”
Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”
Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”
You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.
Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.
To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.
Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.
The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.
Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.
Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.
Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!
Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.
Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.
In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.
The need for a good case study design cannot be over-emphasized.
As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.
If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.
Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.
With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!
Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.
Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.
One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.
Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.
This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.
The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.
This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.
If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.
Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.
In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design. With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.
With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.
You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.
Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.
David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.
As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.
This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.
At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.
However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.
To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs. So you don’t have to type it out multiple times.
Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.
At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.
Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.
With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.
Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.
Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.
From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.
The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.
Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.
Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.
Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.
After exploring their options, Cents of Style decided on LeadDyno.
LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.
Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.
As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.
LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.
A well-placed CTA offers them a direct path to learn more and take action.
LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.
Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.
Still have more questions about case studies? Let's look at some frequently asked questions.
The stages of a case study are;
Advantages of a case study:
Disadvantages of a case study:
There are 7 main types of case studies. They include;
The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies
Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.
Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.
You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.
If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.
Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.
Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.
There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.
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Methodology
Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.
A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.
A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .
When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.
A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.
Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.
You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.
Research question | Case study |
---|---|
What are the ecological effects of wolf reintroduction? | Case study of wolf reintroduction in Yellowstone National Park |
How do populist politicians use narratives about history to gain support? | Case studies of Hungarian prime minister Viktor Orbán and US president Donald Trump |
How can teachers implement active learning strategies in mixed-level classrooms? | Case study of a local school that promotes active learning |
What are the main advantages and disadvantages of wind farms for rural communities? | Case studies of three rural wind farm development projects in different parts of the country |
How are viral marketing strategies changing the relationship between companies and consumers? | Case study of the iPhone X marketing campaign |
How do experiences of work in the gig economy differ by gender, race and age? | Case studies of Deliveroo and Uber drivers in London |
Professional editors proofread and edit your paper by focusing on:
See an example
Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:
TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.
Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.
Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.
However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.
Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.
While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:
To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.
There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.
Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.
The aim is to gain as thorough an understanding as possible of the case and its context.
In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.
How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .
Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).
In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.
If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.
Research bias
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McCombes, S. (2023, November 20). What Is a Case Study? | Definition, Examples & Methods. Scribbr. Retrieved August 21, 2024, from https://www.scribbr.com/methodology/case-study/
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Business growth
Marketing tips
I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.
Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.
To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.
A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.
For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.
It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."
While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.
There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.
People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.
In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.
It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.
Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.
This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.
It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.
Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.
My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.
It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.
Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.
Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them.
The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.
Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.
In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.
The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed.
Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.
GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.
To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.
Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study.
Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.
This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content.
Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.
Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials.
It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.
Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.
I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.
It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.
Takeaway: Be concise to provide as much value in as little text as possible.
The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.
Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.
Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.
I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.
Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."
Takeaway: Inject humor into your case study if there's room for it and if it fits your brand.
Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.
It's simple, concise, and manages to fit a lot of information in easily digestible sections.
Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.
Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.
I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.
Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex.
And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.
Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.
The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time.
Sometimes, the message is simple and short enough to convey in a handful of paragraphs.
Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.
I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.
The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.
Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.
Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.
If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.
For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats.
Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.
Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.
Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.
Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.
Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged.
Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.
A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.
Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.
An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.
To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.
While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results.
Related reading:
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Hachem Ramki
Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.
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What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.
A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.
While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.
Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.
The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.
Here is a rough formula for you to use in your case study:
Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.
The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:
Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.
The case study format is typically made up of eight parts:
Let's discover how to write a case study.
When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:
Read Also: ' WHAT IS A CREDIBLE SOURCES ?'
Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:
Pick a topic, tell us your requirements and get your paper on time.
Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.
Introduction
After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:
📝 Step | 📌 Description |
---|---|
1. Draft Structure | 🖋️ Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references. |
2. Introduction | 📚 In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research. |
3. Research Process | 🔍 Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world. |
4. Quotes and Data | 💬 Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case. |
5. Offer Solutions | 💡 At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself. |
Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :
With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.
Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.
After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:
Problems to avoid:
Let's see how to create an awesome title page.
Your title page depends on the prescribed citation format. The title page should include:
Here is a template for the APA and MLA format title page:
There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.
Citation Example in MLA Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.
To give you an idea of a professional case study example, we gathered and linked some below.
Eastman Kodak Case Study
Case Study Example: Audi Trains Mexican Autoworkers in Germany
To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .
Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.
Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. Request ' write my case study ' assistance from our service.
How to cite a case study in apa, how to write a case study.
Daniel Parker
is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.
is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.
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Case study template, case study examples, types of case studies, what are the benefits of case studies , what are the limitations of case studies , case study vs. testimonial.
In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.
Your business can use marketing analytics tools to understand what customers want to know about your product. Once you have this information, the next step is to showcase your product and its benefits to your target audience. This strategy involves a mix of data, analysis, and storytelling. Combining these elements allows you to create a narrative that engages your audience. So, how can you do this effectively?
A case study is a powerful tool for showcasing a business's success in helping clients achieve their goals. It's a form of storytelling that details real-world scenarios where a business implemented its solutions to deliver positive results for a client.
In this article, we explore the concept of a case study , including its writing process, benefits, various types, challenges, and more.
Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making – from deciding which customers to feature to designing the best format to make them as engaging as possible. This can feel overwhelming in a hurry, so let's break it down.
If you've been in business for a while, you have no shortage of happy customers. But w ith limited time and resources, you can't choose everyone. So, take some time beforehand to flesh out your target buyer personas.
Once you know precisely who you're targeting, go through your stable of happy customers to find a buyer representative of the audience you're trying to reach. The closer their problems, goals, and industries align, the more your case study will resonate.
What if you have more than one buyer persona? No problem. This is a common situation for companies because buyers comprise an entire committee. You might be marketing to procurement experts, executives, engineers, etc. Try to develop a case study tailored to each key persona. This might be a long-term goal, and that's fine. The better you can personalize the experience for each stakeholder, the easier it is to keep their attention.
Here are a few considerations to think about before research:
These items are just a jumping-off point as you develop your criteria. Once you have a list, run each customer through it to determine your top targets. Approach the ones on the top (your "dream" case study subjects) and work your way down as needed.
You should consider interviewing top-level managers or executives because those are high-profile positions. But consider how close they are to your product and its results.
Focusing on an office manager or engineer who uses your product daily would be better. Look for someone with a courtside view of the effects.
The ways to request customer participation in case studies can vary, but certain principles can improve your chances:
Case study interviews are like school exams. The more prepared you are for them, the better they turn out. Preparing thoroughly also shows participants that you value their time. You don't waste precious minutes rehashing things you should have already known. You focus on getting the information you need as efficiently as possible.
You can conduct your case study interview in multiple formats, from exchanging emails to in-person interviews. This isn't a trivial decision. As you'll see in the chart below, each format has its unique advantages and disadvantages.
Seeing each other's facial expressions puts everyone at ease and encourages case study participants to open up. It's a good format if you're simultaneously conferencing with several people from the customer's team. | Always be on guard for connection issues; not every customer knows the technology. Audio quality will probably be less good than on the phone. When multiple people are talking, pieces of conversation can be lost. | |
It is a more personal than email because you can hear someone's tone. You can encourage them to continue if they get really excited about certain answers. Convenient and immediate. Dial a number and start interviewing without ever leaving the office. | It isn't as personal as a video chat or an in-person interview because you can't see the customer's face, and nonverbal cues might be missed. Don't get direct quotes like you would with email responses. The only way to preserve the interview is to remember to have it recorded. | |
The most personal interview style. It feels like an informal conversation, making it easier to tell stories and switch seamlessly between topics. Humanizes the customer's experience and allows you to put a face to the incredible results. | Puts a lot of pressure on customers who are shy or introverted – especially if they're being recorded. Requires the most commitment for the participant – travel, dressing up, dealing with audiovisual equipment, etc. | |
Gives customers the most flexibility with respect to scheduling. They can answer a few questions, see to their obligations, and return to them at their convenience. No coordination of schedules is needed. Each party can fulfill their obligations whenever they're able to. | There is less opportunity for customers to go “off script” and tell compelling anecdotes that your questions might have overlooked. Some of the study participant's personalities might be lost in their typed responses. It's harder to sense their enthusiasm or frustration. |
You'll also have to consider who will ask and answer the questions during your case study interview. It's wise to consider this while considering the case study format. The number of participants factors into which format will work best. Pulling off an in-person interview becomes much harder if you're trying to juggle four or five people's busy schedules. Try a video conference instead.
Before interviewing your case study participant, it is crucial to identify the specific questions that need to be asked. It's essential to thoroughly evaluate your collaboration with the client and understand how your product's contributions impact the company.
Remember that structuring your case study is akin to crafting a compelling narrative. To achieve this, follow a structured approach:
If you're preparing for a case study interview, here are some sample case study research questions to help you get started:
Preparing for case study interviews can be different from everyday conversations. Here are some tips to keep in mind:
When creating written case studies for your business, deciding who should handle the writing depends on cost, perspective, and revisions.
Outsourcing might be pricier, but it ensures a professionally crafted outcome. On the other hand, in-house writing has its considerations, including understanding your customers and products.
Technical expertise and equipment are needed for video case studies, which often leads companies to consider outsourcing due to production and editing costs.
Tip: When outsourcing work, it's essential to clearly understand pricing details to avoid surprises and unexpected charges during payment.
Understanding and applying storytelling elements can make your case studies unforgettable, offering a competitive edge.
Source: The Framework Bank
Every great study follows a narrative arc (also called a "story arc"). This arc represents how a character faces challenges, struggles against raising stakes, and encounters a formidable obstacle before the tension resolves.
In a case study narrative, consider:
The adage "Don't judge a book by its cover" is familiar, but people tend to do just that quite often!
A poor layout can deter readers even if you have an outstanding case study. To create an engaging case study, follow these steps:
Once you've finished the interview and created your case study, the hardest part is over. Now's the time for editing and revision. This might feel frustrating for impatient B2B marketers, but it can turn good stories into great ones.
Ideally, you'll want to submit your case study through two different rounds of editing and revisions:
Take a moment to proofread your case study one more time carefully. Even if you're reasonably confident you've caught all the errors, it's always a good idea to check. Your case study will be a valuable marketing tool for years, so it's worth the investment to ensure it's flawless. Once done, your case study is all set to go!
Consider sharing a copy of the completed case study with your customer as a thoughtful gesture. They'll likely appreciate it; some may want to keep it for their records. After all, your case study wouldn't have been possible without their help, and they deserve to see the final product.
Where you publish your case study depends on its role in your overall marketing strategy. If you want to reach as many people as possible with your case study, consider publishing it on your website and social media platforms.
Tip: Some companies prefer to keep their case studies exclusive, making them available only to those who request them. This approach is often taken to control access to valuable information and to engage more deeply with potential customers who express specific interests. It can create a sense of exclusivity and encourage interested parties to engage directly with the company.
When sharing individual case studies, concentrate on reaching the audience with the most influence on purchasing decisions
Here are some common distribution channels to consider:
It can seem daunting to transform the information you've gathered into a cohesive narrative. We’ve created a versatile case study template that can serve as a solid starting point for your case study.
With this template, your business can explore any solutions offered to satisfied customers, covering their background, the factors that led them to choose your services, and their outcomes.
The template boasts a straightforward design, featuring distinct sections that guide you in effectively narrating your and your customer's story. However, remember that limitless ways to showcase your business's accomplishments exist.
To assist you in this process, here's a breakdown of the recommended sections to include in a case study:
Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study:
There are two different types of case studies that businesses might utilize:
Written case studies offer readers a clear visual representation of data, which helps them quickly identify and focus on the information that matters most.
Printed versions of case studies find their place at events like trade shows, where they serve as valuable sales collateral to engage prospective clients. Even in the digital age, many businesses provide case studies in PDF format or as web-based landing pages, improving accessibility for their audience.
Note: Landing pages , in particular, offer the flexibility to incorporate rich multimedia content, including images, charts, and videos. This flexibility in design makes landing pages an attractive choice for presenting detailed content to the audience.
Here are several significant advantages to leveraging case studies for your company:
Here are some drawbacks associated with the use of case studies:
Video case studies are the latest marketing trend. Unlike in the past, when video production was costly, today's tools make it more accessible for users to create and edit their videos. However, specific technical requirements still apply.
Like written case studies, video case studies delve into a specific customer's challenges and how your business provides solutions. Yet, the video offers a more profound connection by showcasing the person who faced and conquered the problem.
Video case studies can boost brand exposure when shared on platforms like YouTube. For example, Slack's engaging case study video with Sandwich Video illustrates how Slack transformed its workflow and adds humor, which can be challenging in written case studies focused on factual evidence.
Source : YouTube
This video case study has garnered nearly a million views on YouTube.
Here are some of the top advantages of video case studies. While video testimonials take more time, the payoff can be worth it.
Before fully committing to video testimonials, consider the following:
Now that you know the pros and cons of each, how do you choose which is right for you?
One of the most significant factors in doing video case studies can be the technical expertise and equipment required for a high level of production quality. Whether you have the budget to do this in-house or hire a production company can be one of the major deciding factors.
Still, written or video doesn't have to be an either-or decision. Some B2B companies are using both formats. They can complement each other nicely, minimizing the downsides mentioned above and reaching your potential customers where they prefer.
Let's say you're selling IT network security. What you offer is invaluable but complicated. You could create a short (three- or four-minute) video case study to get attention and touch on the significant benefits of your services. This whets the viewer's appetite for more information, which they could find in a written case study that supplements the video.
Should you decide to test the water in video case studies, test their effectiveness among your target audience. See how well they work for your company and sales team. And, just like a written case study, you can always find ways to improve your process as you continue exploring video case studies.
Case studies offer several distinctive advantages, making them an ideal tool for businesses to market their products to customers. However, their benefits extend beyond these qualities.
Here's an overview of all the advantages of case studies:
Case studies serve as a valuable resource for your sales endeavors. Buyers frequently require additional information before finalizing a purchase decision. These studies provide concrete evidence of your product or service's effectiveness, assisting your sales representatives in closing deals more efficiently, especially with customers with lingering uncertainties.
Case studies serve as evidence of your product or service's worth or value proposition , playing a role in building trust with potential customers. By showcasing successful partnerships, you make it easier for prospects to place trust in your offerings. This effect is particularly notable when the featured customer holds a reputable status.
By working closely with your customer success teams, you can uncover various customer stories that resonate with different prospects. Case studies allow marketers to shape product features and benefits into compelling narratives.
Each case study's distinctiveness, mirroring the uniqueness of every customer's journey, makes them a valuable source of relatable and engaging content. Storytelling possesses the unique ability to connect with audiences on an emotional level, a dimension that statistics alone often cannot achieve.
Case studies provide a valuable platform for showcasing your esteemed customers. Featuring them in these studies offers a chance to give them visibility and express your gratitude for the partnership, which can enhance customer loyalty . Depending on the company you are writing about, it can also demonstrate the caliber of your business.
Now is the time to get SaaS-y news and entertainment with our 5-minute newsletter, G2 Tea , featuring inspiring leaders, hot takes, and bold predictions. Subscribe below!
It's important to consider limitations when designing and interpreting the results of case studies. Here's an overview of the limitations of case studies:
Case studies often focus on specific individuals, organizations, or situations, making generalizing their findings to broader populations or contexts challenging.
Case studies require a significant time investment. The extensive data collection process and the need for comprehensive analysis can be demanding, especially for researchers who are new to this method.
Case studies can be influenced by memory and judgment, potentially leading to inaccuracies. Depending on human memory to reconstruct a case's history may result in variations and potential inconsistencies in how individuals recall past events. Additionally, bias may emerge, as individuals tend to prioritize what they consider most significant, which could limit their consideration of alternative perspectives.
Confirming results through additional research can present difficulties. This complexity arises from the need for detailed and extensive data in the initial creation of a case study. Consequently, this process requires significant effort and a substantial amount of time.
While looking at case studies, you may have noticed a quote. This type of quote is considered a testimonial, a key element of case studies.
If a customer's quote proves that your brand does what it says it will or performs as expected, you may wonder: 'Aren't customer testimonials and case studies the same thing?' Not exactly.
Testimonials are brief endorsements designed to establish trust on a broad scale. In contrast, case studies are detailed narratives that offer a comprehensive understanding of how a product or service addresses a specific problem, targeting a more focused audience.
Crafting case studies requires more resources and a structured approach than testimonials. Your selection between the two depends on your marketing objectives and the complexity of your product or service.
Case studies are among a company's most effective tools. You're well on your way to mastering them.
Today's buyers are tackling much of the case study research methodology independently. Many are understandably skeptical before making a buying decision. By connecting them with multiple case studies, you can prove you've gotten the results you say you can. There's hardly a better way to boost your credibility and persuade them to consider your solution.
Case study formats and distribution methods might change as technology evolves. However, the fundamentals that make them effective—knowing how to choose subjects, conduct interviews, and structure everything to get attention—will serve you for as long as you're in business.
We covered a ton of concepts and resources, so go ahead and bookmark this page. You can refer to it whenever you have questions or need a refresher.
Dive into market research to uncover customer preferences and spending habits.
Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)
Want to ace your law school exams? Our case briefs can help! Based on the most popular casebooks, they provide a concise breakdown of key case elements to help you navigate your readings and take better notes. By streamlining your casebook study process, our summaries can improve your outlines and increase your chances of earning top grades. Plus, you can trust that you're studying the right material for class. Start boosting your law school success with our case briefs today!
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dale, boynton v. kennecott utah copper, llc, brady v. united states, brandt trust v. united states, branzburg v. hayes, braverman v. united states, breunig v. american family insurance co., bridges v. diesel service, inc., bridges v. hawkesworth, brigance v. velvet dove restaurant, inc., bristol-myers squibb co. v. superior court, britton v. turner, brown & williamson tobacco corp. v. jacobson, brown machine inc. v. hercules inc., brown v. board of education, brown v. collins, brown v. entertainment merchants association, brown v. gobble, brown v. kendall, brown v. martinez, brown v. shyne, brown v. usa taekwondo, brown v. voss, brunson communications, inc. v. arbitron, inc., buckhannon board & care home, inc. v. west virginia department of health and human resources, buckley v. valeo, buffaloe v. hart, bullcoming v. new mexico, burger king corp. v. rudzewicz, burnham v. superior court, burns v. town of palm beach, burton v. wilmington parking authority, burwell v. hobby lobby stores, 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lewis, cedar point nursery v. hassid, celotex corp. v. catrett, central ceilings, inc. v. national amusements, inc., cerrato v. nutribullet, llc, champion v. ames, chandler v. southwest jeep-eagle, inc., chanko v. american broadcasting companies, inc., channel home centers v. grossman, charbonneau v. macrury, chase precast corp. v. john j. paonessa co., chauffeurs, teamsters and helpers, local no. 391 v. terry, cheek v. united states, chemical bank v. rinden professional association, chicago coliseum club v. dempsey, chiquita international ltd. v. m/v bolero reefer, christensen v. royal school district no. 160, christian v. mattel, inc., church of the lukumi babalu aye, inc. v. city of hialeah, citizens united v. federal election commission, city of mobile v. bolden, city of renton v. playtime theatres, inc., clark v. arizona, clearfield trust co. v. united states, clinton v. city of new york, clinton v. jones, clodgo v. rentavision, inc., coblyn v. kennedy’s, inc., cohen v. california, cohen v. cowles media co., coker v. georgia, cole v. turner, colfax envelope corp. v. local no. 458-3m, colmenares vivas v. sun alliance insurance co., columbia nitrogen corp. v. royster co., comcast corp. v. behrend, commerce partnership 8098 limited partnership v. equity contracting co., commonwealth v. azim, commonwealth v. berkowitz, commonwealth v. fremont investment & loan, commonwealth v. koczwara, commonwealth v. lopez, commonwealth v. mochan, commonwealth v. peaslee, commonwealth v. pestinikas, conley v. gibson, connecticut v. doehr, conte v. emmons, cook v. coldwell banker, coomer v. kansas city royals baseball corp., coppage v. kansas, cordero v. voltaire, llc, corinthian pharmaceutical systems, inc. v. lederle laboratories, cosden oil & chemical co. v. karl o. helm aktiengesellschaft, cotnam v. wisdom, county of sacramento v. lewis, courvoisier v. raymond, cox broadcasting corp. v. cohn, crabtree v. elizabeth arden sales corp., cramer v. starr, crawford v. marion county election board, creasy v. rusk, credit bureau enterprises, inc. v. russell n. pelo, crisci v. security insurance co., crumpton v. humana, inc., cruzan v. director, missouri department of health, cullison v. medley, cundick v. broadbent, curtis publishing co. v. butts, curtis v. loether, curto v. a country place condominium association, cutter v. wilkinson, cyberchron corp. v. calldata systems development, inc., d & g stout, inc. v. bacardi imports inc., d’amario v. ford motor co., daimler ag v. bauman, dalton v. educational testing service, complete guide to case briefs.
Law students use case briefings to prepare for lectures, readings, exams, and the natural world of practice. Students adopting the Socratic or "case method" of instruction will find this particularly useful.
The case method is frequently used in first-year law classes instead of lecturing students on the law. They instead use in-depth questions on the reading to spark discussion amongst the class. The questions are meant to help students develop their capacity for critical reading and analysis and their grasp of the subject matter.
Although it may be nerve-wracking to have a professor call on you to "recite" material about a case, the case teaching method promotes more in-depth preparation for class. In addition, it helps students hone their oral presentation skills. Self-education in new areas of law is essential, as is the ability to answer challenging inquiries from judges and superiors confidently. Your classes and other law school activities will be the initial training grounds for developing these abilities.
The term "briefing" refers to extracting the most relevant parts of a judicial ruling and writing them up in a concise summary for use in courses that employ the case method of instruction.
There is more than one benefit to putting together these summaries in writing.
Therefore, case briefs are a valuable teaching resource. However, professors typically do not require students to submit the case briefs they have students write as part of their preparation for class.
Even though there is some variance in how students (and lawyers) draft case briefs, the following sections are usual, after identifying information for the individual sections, you should assess the links between them.
References to cases are "citations" and are short summaries of information found in secondary legal sources. Later in the year, you'll learn the correct citation format, but for now, be sure to include the following in your case briefs: Basic publication information, such as the case reporter volume, reporter abbreviation, and first-page number of the opinion (e.g., 889 N.E.2d141), the court that decided the case (e.g., Ohio App.), and the year it was decided.
The name of the case (typically the last names of the opposing parties, e.g., Cole v. Turer).
Include who filed suit against whom and under what legal basis in the preceding section. In addition, include the outcome of the case, any appeals, and any notable procedural developments that occurred in the lower court(s).
Focus on the essential facts that determined the verdict. Next, you must determine which pieces of evidence the court relied upon most heavily. Factors in the case, party attributes, and the dispute's procedure are all examples of what could fall under this category. After reading the whole opinion, rather than as you go along, it is frequently easier to determine which facts are crucial.
A fact contributing to the outcome will remain relevant in similar situations. You can better evaluate the decision's implications for similar situations in the future if you isolate the relevant facts. For example, suppose the presence of a given set of circumstances in a future case makes applying a particular set of legal rules or consequences likely. In that case, you should be able to anticipate the rulings of the new court. Furthermore, you must know which facts entail the various principles studied throughout the semester to succeed on law school tests that consist of hypothetical fact situations.
Be specific enough in your summary of the major information to serve as a reminder to yourself later, but don't get bogged down in the weeds to the point that you lose sight of the forest for the trees. In making their decisions, courts frequently provide context-setting or otherwise fascinating or odd elements that aren't always important to the case.
Pinpoint the precise area of law at issue. For example, most published opinions are those of the courts of appeal; hence, the matter will likely involve correcting a mistake made by the lower court.
The court will often indicate the issue it is weighing. Nonetheless, it is important to compare the court's interpretation of the issue with the rest of the ruling. For example, you may find that the court's formulation of the issue is too broad, too narrow, or too particular for your needs. Therefore, each issue that the court considered should be briefed independently.
Your issue needs to avoid being either too broad or too narrow. Many argue that the holding constitutes the issue at hand and that if you pin down the holding first, you'll have a much easier time formulating your issue statement.
This case's holding should not only declare the outcome of the disagreement but also explain how that outcome contributes to the existing body of law in the field. To avoid cluttering the canon with unimportant rulings, courts should only publish those that significantly alter the status quo or apply settled law to novel situations. Take into account the new "case rule."
The challenge of deciding how broadly or narrowly to articulate the holding arises. Because the new rule will appear to apply to many instances, the relevance of the case may be overstated if it is framed in very general language. On the other hand, if the decision is framed in a way that makes it seem to apply to situations with identical or somewhat similar facts, its future relevance may be understated.
Summarize how and why the court reached its verdict. Explain the court's reasoning for its ruling and how it applied the law to the case's specifics. In addition, outline any policy concerns (such as those underlying the existing rules, the broader domain of law, or even greater social principles) on which the court relied, whether directly or implicitly.
As you compose this part, remember that case briefing has a specific purpose. Take care to detail the parts of the court's analysis that will help you determine if the same rationale and underlying policy concerns would apply to a new set of facts, even if it's been three months since you first read the case. Consider how different the circumstances would need to be for the same conclusion to be true in a fresh scenario.
All opinions in the casebook, both in agreement and disagreement, should be addressed in your brief. It is important to keep your summary concise, as concurrences and dissents in casebook opinions are typically much shorter than the majority opinion. Explain in great detail why the court mandated a second writing task.
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Millions of websites at risk due to a critical vulnerability affecting the LiteSpeed WordPress cache plugin
Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and plugins
The vulnerability was first reported to Patchstack, a WordPress security company, which notified the plugin developer and waited until the vulnerability was patched before making a public announcement.
Patchstack founder Oliver Sild discussed this with Search Engine Journal and provided background information about how the vulnerability was discovered and how serious it is.
Sild shared:
“It was reported to through the Patchstack WordPress Bug Bounty program which offers bounties to security researchers who report vulnerabilities. The report qualified for a $14,400 USD bounty. We work directly with both the researcher and the plugin developer to ensure vulnerabilities get patched properly before public disclosure. We’ve monitored the WordPress ecosystem for possible exploitation attempts since the beginning of August and so far there are no signs of mass-exploitation. But we do expect this to become exploited soon though.”
Asked how serious this vulnerability is, Sild responded:
“It’s a critical vulnerability, made particularly dangerous because of its large install base. Hackers are definitely looking into it as we speak.”
According to Patchstack, the compromise arose because of a plugin feature that creates a temporary user that crawls the site in order to then create a cache of the web pages. A cache is a copy of web page resources that stored and delivered to browsers when they request a web page. A cache speeds up web pages by reducing the amount of times a server has to fetch from a database to serve web pages.
The technical explanation by Patchstack:
“The vulnerability exploits a user simulation feature in the plugin which is protected by a weak security hash that uses known values. …Unfortunately, this security hash generation suffers from several problems that make its possible values known.”
Users of the LiteSpeed WordPress plugin are encouraged to update their sites immediately because hackers may be hunting down WordPress sites to exploit. The vulnerability was fixed in version 6.4.1 on August 19th.
Users of the Patchstack WordPress security solution receive instant mitigation of vulnerabilities. Patchstack is available in a free version and the paid version costs as little as $5/month.
Read more about the vulnerability:
Critical Privilege Escalation in LiteSpeed Cache Plugin Affecting 5+ Million Sites
Featured Image by Shutterstock/Asier Romero
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Onlyoffice docs and ai: a brief overview, structure of the chatgpt plugin.
With artificial intelligence taking deep roots around our lives and making it easier for us to do a lot of things, more and more software developers, IT companies and start-ups are looking for ways to integrate state-of-the-art AI technology into their products to get the jump over their competitors.
Many modern CRM platforms, email clients, personal assistants, video editors, project management programs and other kinds of software tools now come equipped with AI assistants allowing their users to work faster and be more productive.
Office software is not an exception. The idea of integrating artificial intelligence into electronic document workflows has been winning the minds of office software developers over the last few years and now there are several interesting integration examples that significantly change the way people work with office files.
In this article, we will take a look at the most successful examples of symbiosis between artificial intelligence and office software, and examine the process of integrating an AI assistant into an office package through the example of ONLYOFFICE Docs, an open-source office suite.
The market of office software is highly competitive, and it’s an evident fact that the biggest corporations always have an advantage over other players. However, even small companies and independent developers can come up with elegant solutions bringing the power of artificial intelligence into the universe of document editing and collaboration.
Here is a quick overview of some of the most popular office packages with integrated AI assistants available on the market:
Taking everything into consideration, the following conclusion seems evident: the most popular office suites provide excellent AI integration options but almost all of them are paid.
Now let’s explore the case of ONLYOFFICE Docs, an open-source office package, that provides robust AI capabilities based on ChatGPT and discover how this integration works.
ONLYOFFICE Docs is an open-source and free office suite for text documents, spreadsheets, presentations, fillable forms and PDF files. The suite has a self-hosted version for local deployment and a cloud-based version for a quick start. There is also a desktop client for Linux, Windows and macOS and mobile apps for Android and iOS. The source code of the ONLYOFFICE suite is available on GitHub .
ONLYOFFICE Docs has an open API, which makes it possible to integrate the editors with third-party services. Such integrations work via plugins, special add-ons that bring new capabilities and features. Among dozens of ready-to-use plugins for the ONLYOFFICE suite, you can find those that enable the power of artificial intelligence. More precisely, these are the plugins for ChatGPT and Zhipu Copilot.
Both ChatGPT and Zhipu Copilot are accessible in the ONLYOFFICE editor’s interface via separate plugins that can be installed and deleted with a few clicks via the Plugin Manager. These plugins are officially developed and maintained by the ONLYOFFICE team. As all other plugins, they are available for free.
To make these plugins work, you need to specify an API key provided by the corresponding platform. When it comes to ChatGPT, you can find a valid API key in the settings of your OpenAI account.
When you enter a valid API key in the ChatGPT plugin and enable it via the Plugins tab, you will have access to the following features via the context menu, which makes it easier to work with texts*:
The Zhipu Copilot plugin provides similar writing assistance features in ONLYOFFICE Docs and is designed for Chinese-speaking users because it’s based on a localized knowledge base.
In ONLYOFFICE Docs, you can interact with the ChatGPT service not only in text documents but also in spreadsheets and presentations, so you can perform various tasks such as data analysis and finding information for your slides.
Now that you know what ChatGPT and Zhipu copilot can do for you when you work on office files, let’s take a deeper look at the ChatGPT plugin to see how it works and what key elements its source code includes.
Note: the ONLYOFFICE developers assume no responsibility for the accuracy or reliability of the information provided by ChatGPT and ZhiPu Copilot.
The ChatGPT plugin consists of five directories, with the HTML files stored separately in the root directory. Here is a quick overview of each file with code samples:
1. index.html : Since the plugin operates as a background plugin, it doesn’t require a user interface. The index.html file references all the scripts, code files, and stylesheets, ensuring they are utilized when the plugin is activated.
Code inside the <head> tag of index.html file
2. chat.html : This file defines the HTML structure for the chatbox that appears when you select the chat option in the ChatGPT plugin.
3. Other HTML files : The root directory contains additional HTML files for various error messages and logs. These files are designed to handle conditions such as insufficient tokens or invalid requests, to make sure the plugin responds appropriately to different scenarios.
Overview of the resources directory
The resources directory primarily comprises two components: CSS styles and images for different modes.
1. CSS Sub-directory : This contains styles.css and custom.css . Both stylesheets apply CSS to various components throughout the plugin.
2. Image Directories : The second component includes the following:
These above-mentioned resources ensure that the ChatGPT plugin functions well across different editor themes and resolutions.
Overview of the scripts directory
The code.js file contains the core logic for the plugin that integrates various functionalities powered by the OpenAI API. Let’s go through this file in more detail:
1. Initialization and Setup :
A code snippet from checkApiKey() method
2. Context Menu Generation :
A code snippet from getContextMenuItems() method
3. Event Handling :
4. Utility Methods :
A code snippet from createSettings() method
The next file is chat.js . It manages the logic for the chatbox, which can be initialized by right-clicking anywhere in the document. It works in combination with the chat.html file to ensure the chatbox’s structure and functionality are implemented correctly.
Code snippet of the createMessage() method from the chat.js file
Now a few words about the settings.js file. It manages the settings section of the plugin. This is where users enter their API keys. This file also validates the API key entered by the user.
Code snippets of createError() and createLoader() methods from the settings.js file
There are also some other .js files in the scripts directory that mainly include JavaScript for error prompts (as mentioned earlier in the HTML section). Additionally, some files contain JavaScript triggers for different environments where the plugin might be used (desktop version, cloud version, etc.).
Translations directory
This directory contains translation files for different languages, each represented by a .json file. Using the onTranslate() method, the plugin checks this directory, identifies the file corresponding to the system’s language and retrieves the necessary translated text.
This mechanism ensures that the plugin can dynamically adapt to various languages, providing a localized and user-friendly experience.
The vendor and the licenses directory
The vendor directory houses the code and resource files for the third-party libraries used in the plugin. This directory ensures that all external dependencies are neatly organized and easily accessible.
This directory has three components:
1. OpenAI (Chat GPT BPE Encoder Scripts) : these scripts are essential for encoding and decoding the text returned by the GPT engine.
2. Select2 Library Scripts : this is a powerful library that enhances the plugin’s user interface by providing customizable select boxes, making the plugin easier to use.
3. jQuery Base File : jQuery simplifies HTML document traversal and manipulation, event handling, and animation, making the UI more dynamic and responsive.
This was a detailed overview of the ChatGPT plugin created by the ONLYOFFICE developers for their office suite. If you want to explore the plugin’s code in detail and the methods it uses, you can take a loot at this GitHub page .
Using the same principles and the ONLYOFFICE API , you can build a plugin for any other AI-based writing assistant and use its capabilities within the interface of an office suite.
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Synonyms for CASE STUDY: record, report, history, case history, chronology, diary, story, version, chronicle, testimony
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Synonyms for Brief case. 82 other terms for brief case - words and phrases with similar meaning. portfolio. n. dispatch case. n. # case. dispatch box. briefcase.
Case briefs are a necessary study aid in law school that helps to encapsulate and analyze the mountainous mass of material that law students must digest. The case brief represents a final product after reading a case, rereading it, taking it apart, and putting it back together again. In addition to its function as a tool for self-instruction ...
Most resources tell you that a case study should be 500-1500 words. We also encourage you to have a prominent snapshot section of 100 words or less. The results and benefits section should take the bulk of the word count. Don't use more words than you need. Let your data, images, and customers quotes do the talking.
The primary purpose of writing a case brief is to condense and synthesize complex legal cases into a manageable format. It helps law students and professionals understand and recall key aspects of cases, such as facts, legal issues, and judgments, which is crucial for classroom discussions, exams, and legal practice. 2.
Synonyms for case study include dossier, report, account, record, document, file, register, documentation, chronicle and annals. Find more similar words at wordhippo.com!
A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.
Most related words/phrases with sentence examples define Brief study meaning and usage. Thesaurus for Brief study. Related terms for brief study- synonyms, antonyms and sentences with brief study. Lists. synonyms. antonyms. definitions. sentences. thesaurus. Parts of speech. nouns. Synonyms Similar meaning. View all. brief analysis.
DO Vet the Story. 1. Don't Try to Attract Everyone…. DO Follow the Rule of One. Defining the focus of the case study is the ultimate purpose of the brief. But sometimes, marketers resist narrowing the scope of the story. They want to use one case study to appeal to every type of audience and share every possible benefit or advantage of ...
Case study examples are the best way to learn the basic techniques for writing a great case study on your own. Explore these short case study sample pdfs to gain insights into presenting your research cohesively: For your help, we have also compiled real-life case study examples along with a format that you can refer to while writing your own.
40 Case Brief Examples & Templates. A case brief is a shortened, concise summary of a court opinion, usually in outline form. Hence the term "brief.". Typically this is used for more effective self-study. Obviously, it's a lot easier to read a well-written case brief example rather than going through a verbatim case which is about 100 ...
Case studies help attract attention to your products, b. We've put together 15 real-life case study examples to inspire you. ... Introduction/Executive Summary: Include a brief overview of your case study, including your customer's problem, the solution they implemented and the results they achieved.
Revised on November 20, 2023. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are ...
For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail. Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail. 3. EndeavourX and Figma.
Case study examples. While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success. Juniper Networks. One example is the Adobe and Juniper Networks case study, which puts the reader in the customer's shoes.
4) Good briefs provide useful study aids at the end of the semester. You do not have to go back to the casebook to review; you just have to go over your briefs. 5) Good briefs reduce the note taking you need to do in class. If your brief already contains the facts, rule, and analysis, you do not need to spend class time writing notes about that.
1. Draft Structure. 🖋️ Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references. 2. Introduction.
Case study examples. Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study: Amazon Web Services, Inc. provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced ...
Law students use case briefings to prepare for lectures, readings, exams, and the natural world of practice. Students adopting the Socratic or "case method" of instruction will find this particularly useful. The case method is frequently used in first-year law classes instead of lecturing students on the law. They instead use in-depth questions ...
A link to your Casebriefs™ LSAT Prep Course Workbook will begin to download upon confirmation of your email address. Thank you and the best of luck to you on your LSAT exam. Casebriefs is the Leading Resource for Free Law Student Case Briefs Developed by Law Professors and Legal Professionals Written in the IRAC Case Brief Format.
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This policy brief shares findings from an empirical study that traced the evolution of the Domestic Workers Protection and Welfare Policy 2015. It discusses how the Domestic Workers Rights Network (DWRN) and Bangladesh Employers' Federation (BEF) engaged in a decade-long policy dialogue, which was steered by the Ministry of Labour and Employment. It also sheds lights on how the ideas of ...
Webinar B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study] Join Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell ...
Get the brief . Val Verde delivers education for the future with new high-bandwidth network ... Customer case study: Verizon TDM to IP network modernization Learn about modernization challenges and how circuit emulation over Multiprotocol Label Switching-based networks has emerged as the most promising solution for operators and their customers.
ONLYOFFICE Docs and AI: a brief overview. ONLYOFFICE Docs is an open-source and free office suite for text documents, spreadsheets, presentations, fillable forms and PDF files. The suite has a ...