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118 Consumerism Essay Topic Ideas & Examples

Inside This Article

Consumerism is a pervasive force that shapes our society and influences our behavior as individuals. It revolves around the idea of acquiring and consuming goods and services in large quantities, often driven by the desire for status, identity, and satisfaction. With its profound impact on our lives, consumerism has become a popular subject of discussion and analysis. If you are tasked with writing an essay on consumerism, here are 118 topic ideas and examples to inspire and guide your writing process:

  • The rise of consumerism in modern society.
  • The history and evolution of consumerism.
  • The impact of consumerism on the environment.
  • Consumerism and its relationship with capitalism.
  • The role of advertising in promoting consumerism.
  • The psychological aspects of consumerism.
  • The influence of social media on consumerism.
  • The connection between consumerism and materialism.
  • Consumerism and its impact on personal relationships.
  • The effects of consumerism on mental health.
  • Consumerism and its impact on children.
  • The role of consumerism in shaping identity.
  • Consumerism and its impact on cultural values.
  • The influence of consumerism on fashion trends.
  • Consumerism and its impact on the global economy.
  • The ethics of consumerism.
  • Consumerism and its impact on education.
  • The relationship between consumerism and happiness.
  • Consumerism and its impact on social inequality.
  • The influence of consumerism on food choices.
  • Consumerism and the rise of fast fashion.
  • The impact of consumerism on waste generation and disposal.
  • The role of consumerism in the pharmaceutical industry.
  • Consumerism and the rise of online shopping.
  • The connection between consumerism and debt.
  • The impact of consumerism on local businesses.
  • Consumerism and its impact on the labor market.
  • The role of planned obsolescence in consumerism.
  • Consumerism and its impact on personal freedom.
  • The influence of consumerism on leisure activities.
  • Consumerism and its impact on body image.
  • The role of consumerism in the entertainment industry.
  • The impact of consumerism on urban development.
  • Consumerism and its impact on sustainable living.
  • The influence of consumerism on travel and tourism.
  • Consumerism and its impact on healthcare.
  • The role of consumerism in the automotive industry.
  • The impact of consumerism on cultural heritage.
  • Consumerism and its impact on social activism.
  • The influence of consumerism on technology adoption.
  • Consumerism and its impact on privacy.
  • The role of consumerism in the beauty industry.
  • The impact of consumerism on personal values.
  • Consumerism and its impact on globalization.
  • The connection between consumerism and overconsumption.
  • Consumerism and its impact on personal finance.
  • The influence of consumerism on housing choices.
  • Consumerism and its impact on mental well-being.
  • The role of consumerism in shaping political ideologies.
  • The impact of consumerism on the fashion industry.
  • Consumerism and its influence on body modification.
  • The relationship between consumerism and social status.
  • Consumerism and its impact on social media influencers.
  • The influence of consumerism on cultural appropriation.
  • Consumerism and its impact on personal values and beliefs.
  • The role of consumerism in the gaming industry.
  • The impact of consumerism on the music industry.
  • Consumerism and its influence on artistic expression.
  • The connection between consumerism and addiction.
  • Consumerism and its impact on privacy in the digital age.
  • The influence of consumerism on personal happiness.
  • Consumerism and its impact on food waste.
  • The role of consumerism in shaping political campaigns.
  • The impact of consumerism on public health.
  • Consumerism and its influence on decision-making.
  • The connection between fashion trends and consumerism.
  • Consumerism and its impact on social media platforms.
  • The influence of consumerism on holiday traditions.
  • Consumerism and its impact on personal well-being.
  • The role of consumerism in the film industry.
  • The impact of consumerism on the music streaming industry.
  • Consumerism and its influence on cultural assimilation.
  • The connection between consumerism and social conformity.
  • Consumerism and its impact on the fast food industry.
  • The influence of consumerism on dietary choices.
  • Consumerism and its impact on the video game industry.
  • The role of consumerism in shaping gender roles.
  • The impact of consumerism on personal relationships with nature.
  • Consumerism and its influence on cultural appropriation in fashion.
  • The connection between consumerism and advertising ethics.
  • Consumerism and its impact on personal well-being during the COVID-19 pandemic.
  • The influence of consumerism on social media addiction.
  • Consumerism and its impact on mental health during economic downturns.
  • The role of consumerism in shaping beauty standards.
  • The impact of consumerism on personal debt during economic crises.
  • Consumerism and its influence on personal values during times of uncertainty.
  • The connection between consumerism and social media influencers during political campaigns.
  • Consumerism and its impact on personal values during times of social unrest.
  • The influence of consumerism on personal well-being during natural disasters.
  • Consumerism and its role in shaping personal values in multicultural societies.
  • The impact of consumerism on personal debt during college education.
  • Consumerism and its influence on personal well-being during retirement.
  • The connection between consumerism and social media influencers during environmental activism.
  • Consumerism and its impact on personal values during technological advancements.
  • The role of consumerism in shaping dietary choices during health crises.
  • The influence of consumerism on personal well-being during political campaigns.
  • Consumerism and its impact on personal debt during holiday seasons.
  • The connection between consumerism and social media influencers during mental health awareness campaigns.
  • Consumerism and its influence on personal values during cultural festivals.
  • The impact of consumerism on personal well-being during job insecurity.
  • Consumerism and its role in shaping beauty standards during body positivity movements.
  • The influence of consumerism on personal well-being during social isolation.
  • Consumerism and its impact on personal debt during housing market fluctuations.
  • The connection between consumerism and social media influencers during charity campaigns.
  • Consumerism and its influence on personal values during technological dependency.
  • The role of consumerism in shaping dietary choices during food scarcity.
  • The impact of consumerism on personal well-being during natural resource depletion.
  • Consumerism and its influence on personal values during political polarization.
  • The connection between consumerism and social media influencers during wellness trends.
  • Consumerism and its impact on personal debt during economic recessions.
  • The influence of consumerism on personal well-being during social media comparison.
  • Consumerism and its role in shaping beauty standards during aging populations.
  • The impact of consumerism on personal values during technological privacy concerns.
  • The connection between consumerism and social media influencers during educational campaigns.
  • Consumerism and its influence on personal well-being during healthcare disparities.
  • The role of consumerism in shaping dietary choices during climate change.
  • The influence of consumerism on personal well-being during social inequality.
  • Consumerism and its impact on personal debt during global economic crises.

These essay topics provide a wide range of perspectives on consumerism, allowing you to choose an area that aligns with your interests or concerns. Remember to conduct thorough research, provide evidence-based arguments, and present a well-structured essay to effectively convey your ideas. Good luck!

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Essay About Consumerism: Top 5 Examples Plus Prompts

Consumerism is the child of capitalism; Here is a list of essay about consumerism examples and prompts you can read to further your understanding.

The word consumerism can seem daunting to some, but it’s pretty simple. It is defined as “a preoccupation with and an inclination toward the buying of consumer goods.” In the consumerist theory, people’s spending on goods and services drives economic growth- their spending preferences and habits determine the direction a company will go next.

Many businesses practice consumerism. It is a common belief that you must adopt a consumerist approach to succeed in your trade. Consumerism refers to people’s prioritization of spending on goods and services. They have the drive to purchase more items continuously.

If you are writing an essay about consumerism, you can get started by reading these essay examples.

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1. What You Need To Know About Consumerism by Mark Scott

2. long essay on consumerism by prasanna, 3. consumerism: want and new pair shoes by tony richardson, 4. my thoughts on being a blogger & consumerism by anna newton, 5. consumerism and its discontents by tori deagelis, 1. does consumerism affect your decisions , 2. opposing consumerism, 3. how does consumerism negatively affect mental health, 4. how does consumerism positively affect mental health, 5. do you agree with consumerism.

“Although consumerism drives economic growth and boosts innovation, it comes with a fair share of problems ranging from environmental and moral degradation to higher debt levels and mental health problems..”

Scott gives readers an overview of consumerism in economic and social terms. He then briefly discusses consumerism’s history, benefits, and disadvantages driving economic growth and innovation. It also raises debt, harms the environment, and shifts society’s values toward worldly possessions rather than other people. Scott believes it is perhaps most healthy to find a balance between love for others and material things. 

“Consumerism helps the consumers to seek redressal for their grievances against the unfair policies of the companies. It teaches the consumers about their rights and duties and helps them get better quality of products and services.”

In this essay, author Prasanna writes about the history of consumerism and its applications in India. First, it helps protect consumers from companies’ “unethical marketing practices.” For example, she cites policies put in place by the government to inspect food items, ensuring they are of good quality and prepared per sanitation standards. When used appropriately, consumerism serves the benefit of all. 

“Anything people see they buy without thinking twice and knowing that they already have brand new pair shoes they have not worn because there to focused on buying and buying till they see they no longer have space in their closet to put new shoes in.”

Richardson takes a personal approach to consumerism, recalling several of his friends’ hobbies of collecting expensive shoes. Advertisements and the pressure to conform play a big role in their consumerism, enticing them to buy more and more items. Richardson believes that consumerism blinds people to the fact that their standards and desires just keep increasing and that they buy shoes for unjustified reasons. Instead, society should be more responsible and remind itself that it needs to take importance above all.

“Take online creators out of the way for a minute, because the pressure to buy is everywhere and has been since the dawn of the dime. The floorplan of stores are set out in a way that makes you stomp around the whole thing and ultimately purchase more, ads on the TV, radio, billboards, in magazines discounts and promotions – it’s endless..”

In her blog The Anna Edit , Newton explains the relationship between blogging and consumerism. Bloggers and influencers may need to purchase more things, not only for self-enjoyment but to produce new content. However, she feels this lifestyle is unsustainable and needs to be moderated. Her attitude is to balance success with her stability and well-being by limiting the number of things she buys and putting less value on material possessions. 

“In a 2002 paper in the Journal of Consumer Research (Vol. 29, No. 3), the team first gauged people’s levels of stress, materialistic values and prosocial values in the domains of family, religion and community–in keeping with the theory of psychologist Shalom Schwartz, PhD, that some values unavoidably conflict with one another. ”

DeAngelis first states that it is widely believed that more desire for material wealth likely leads to more discontent: it prioritizes material things over quality time, self-reflection, and relationships. Increasing one’s wealth can help solve this problem, but it is only a short-term fix. However, a 2002 study revealed that the life satisfaction of more materialistic and less materialistic people is not different. 

Prompts on Essay about Consumerism

This is not something people think about daily, but it impacts many of us. In this essay, write about how you are influenced by the pressure to buy items you don’t need. Discuss advertising and whether you feel influenced to purchase more from a convincing advertisement. Use statistics and interview data to support your opinions for an engaging argumentative essay.

Consumerism has been criticized by economists , academics , and environmental advocates alike. First, research the disadvantages of consumerism and write your essay about why there has been a recent surge of its critics. Then, conduct a critical analysis of the data in your research, and create a compelling analytical essay.

Consumerism is believed to impact mental health negatively. Research these effects and write about how consumerism affects a person’s mental health. Be sure to support your ideas with ample evidence, including interviews, research data such as statistics, and scientific research papers.

Essay about Consumerism: How does consumerism positively affect mental health?

Consumerism often gets a bad reputation. For an interesting argumentative essay, take the opposite stance and argue how consumerism can positively impact mental health. Take a look at the arguments from both sides and research the potential positive effects of consumerism. Perhaps you can look into endorphins from purchases, happiness in owning items, or even the rush of owning a unique item. 

In this essay, take your stance. Choose a side of the argument – does consumerism help or hinder human life? Use research to support both sides of the argument and pitch your stance. You can argue your case through key research and create an exciting argumentative essay.

For help with this topic, read our guide explaining what is persuasive writing ?

If you are interested in learning more, check out our essay writing tips !

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54 Consumerism Essay Topics

🏆 best essay topics on consumerism, 🎓 most interesting consumerism research titles, 💡 simple consumerism essay ideas.

  • Luxury Cars Consumerism in the Middle East
  • Conformity in the Consumerism Culture in “America” by Tony Hoagland
  • The Concept of Consumerism and Marketing Strategies
  • Consumerism: “On Dumpster Diving” by Lars Eighner
  • Yoruba and Consumerism Religion: William Young’s Phenomenological Approach
  • Consumerism in the Article “Why Stuff Is Not Salvation” by Anne Quinden
  • Consumerism, Advertising and Emotional Development
  • Consumerism in the Healthcare Industry
  • Consumerism and Materialism
  • Healthcare Consumerism: Factors
  • Population, Consumerism and Capitalism
  • Consumerism of the 1960s: Warhol’s 200 Cans
  • Human Culture on Consumerism
  • New Consumerism in American Society
  • The Impact of Social Media on Consumer Behavior
  • Exploring the Rise of Sustainable Brands and Consumer Choices
  • Consumer Activism in Shaping Corporate Policies
  • The Evolution of Consumerism: From the Industrial Revolution to the Digital Age
  • Consumerism and Its Impact on Environmental Sustainability
  • Advertising and Its Shaping Consumer Behavior
  • The Psychology of Consumerism: Understanding Purchasing Decisions
  • How to Make Ethical Choices When Shopping
  • Consumerism’s Influence on Cultural Identity
  • The Psychological Effects of Consumerism: Happiness or Anxiety
  • Materialism and Self-Esteem in Consumerism
  • The Impact of Consumerism on Global Economic Inequality
  • Consumerism and Its Role in the Growth of the Fashion Industry
  • Ethics of Consumerism: Balancing Desire and Responsibility
  • Consumerism in the Digital Age: The Rise of E-Commerce
  • How Consumerism Drives Technological Innovation
  • The Role of Consumerism in the Decline of Traditional Retail
  • Consumerism and Its Impact on Personal Debt and Financial Stability
  • How Consumerism Shapes Urban Development and Architecture
  • Consumerism’s Role in the Globalization of Culture
  • The Impact of Consumerism on Mental Health and Well-Being
  • Ways Consumerism Influences Food Production and Consumption
  • Consumerism and Environmental Degradation: Example of Plastic Waste
  • The Role of Consumerism in the Spread of Fast Fashion
  • Consumerism and the Commodification of Experiences
  • Consumerism Effects on Social Relationships and Community Life
  • Influence of Consumerism on Education and Academic Success
  • Historical Perspective of Consumerism and the American Dream
  • Part of Consumerism on the Global Supply Chain
  • Gender Roles and Expectations in Consumerism
  • Effects of Consumerism on Childhood Development and Education
  • Consumerism and the Ethics of Artificial Intelligence (AI) in Marketing
  • The Role of Consumerism in Political Campaigns and Public Opinion
  • Consumerism and Art and Creativity
  • The Influence of Consumerism on Global Tourism
  • Predictions of The Future of Consumerism
  • Consumerism and Its Impact on Rural and Urban Divide
  • Ethics of Consumerism in the Age of Climate Change
  • Action of Consumerism in Social Movements and Activism
  • Consumerism and the Gig Economy

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StudyCorgi. (2024, August 12). 54 Consumerism Essay Topics. https://studycorgi.com/ideas/consumerism-essay-topics/

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Bibliography

StudyCorgi . "54 Consumerism Essay Topics." August 12, 2024. https://studycorgi.com/ideas/consumerism-essay-topics/.

StudyCorgi . 2024. "54 Consumerism Essay Topics." August 12, 2024. https://studycorgi.com/ideas/consumerism-essay-topics/.

These essay examples and topics on Consumerism were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on September 18, 2024 .

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consumerism related essay

Fascinating Topics To Write About Consumerism

  • Andy Warhol’s View of American Consumerism
  • The Profitability of Consumerism and Gender Roles
  • Buddhism, Consumerism, War, and Environmental Crisis
  • Fast Consumerism Aiding Type II Diabetes Development
  • American Consumerism and the Environmental Situation in the United States
  • Clustering Boycotting Consumers: New Insights into the Relationship Between Institutional Trust and Political Consumerism
  • Evidence from Swedish Central Government Agencies on Consumerism and Control
  • Managerialism, Consumerism, and Public Sector Performance Measurement in the United States
  • Blind Consumerism and the Basic Consumer Characteristics
  • Consumerism, Competition, and the Other Investigating Economic Competition Ethics
  • Universities Are Being Taken Over By Consumerism
  • Children’s Consumption, Television, and the Internet
  • Consumerism, Industrialization, and Social Change in 18th-Century Britain
  • Advertising and Brand Names in Consumerism
  • Consumerism in Health Care: A New Marketing Trend
  • A Strategic Behavioral Model for Green Consumerism and Ecolabelling
  • Consumerism and the Free Market
  • Consumerism and Christianity in Comparison
  • Effects of Capitalism and Consumerism on Social Class Division
  • Negative Effects of Consumerism on All Aspects of Society

Research Topics About Consumerism

  • Discussing How the Western World Transformed Societies Fueled a Zombies of Culture Consumerism
  • Consumerism in the 1920’s Society and the New Culture
  • Disposable Society: A Combination of Capitalism and Consumerism?
  • What Susan Sontag Teaches Us About the Social Web and Visual Culture Through Aesthetic Consumerism and the Violence of Photography
  • Advertising and Consumerism in the Twenty-First Century
  • Can Green Consumption Take the Place of Environmental Regulation?
  • Analyzing the Effects of Consumerism on Native Americans
  • Consumerism and Changing Societal Demands
  • Lures of Dolls and Consumerism
  • Global Consumerism Role in the Loss of Cultural Diversity
  • Consumerism and the Internet’s Impact
  • Corporate Hegemony, Consumerism, and Corruption
  • Explaining Consumerism Using Zygmunt Bauman’s Ideas
  • Polish Seniors’ Environmental Awareness, Green Consumerism, and Environmentally Conscious Consumer Behavior
  • Consumerism and Its Impact on Society
  • Harry Potter and Azkaban’s Consumerism
  • American Consumerism and Its Evolution Since World War I
  • Advertising Encourages Excessive Consumption
  • Trends in the Nineteenth Century, Consumerism, and Women’s Fashions
  • Consumerism: Brand and Consumption Mindset

Questions About Consumerism

  • What Impact Does Consumerism Have on Outsourcing?
  • How Do Citizenship Standards Distinguish Boycotting From Buycotting?
  • What Are the Benefits and Drawbacks of Consumerism?
  • What Impact Does Consumerism Have on the Meaning of American Freedom?
  • What Are the Major Consumer Forces Today?
  • How Has Consumerism Affected the City of London?
  • What Factors Influence Consumerism?
  • How Has Consumerism Affected America’s Children?
  • Are There Any Advantages to Consumerism?
  • What Impact Did Consumerism Have on the United States of America?
  • What is the Role of Product Labels in Consumerism (Like Food or Clothing Brands)?
  • How Did Pop Art Challenge Consumerism Beliefs?
  • Do You Believe Holidays such as Christmas and Easter Have Become Overly Commercialized?
  • How Did the 1960s Fashion Industry Reflect the Changing Position of Consumerism and Youth Culture?
  • Is It Possible to Escape the Consumerist Culture?
  • What Impact Does Consumerism Have on Religion and Spirituality?
  • Do You Believe that Women Consume More than Men? Why?
  • How Do Andy Warhol and Jeff Koons’ Works Relate to Consumerism?
  • Are Teenagers and Children Becoming More Consumerist?
  • What Impact Has Globalization and Consumerism Had on Society and Consumer Ethical Values?
  • Do The Media and Society influence Teenage Consumerism?
  • What Impact Has Graphic Design Had on Pop Culture and Consumerism?
  • Are Consumerists, in Your Opinion, Less Creative?
  • How Did Psychoanalysis Influence Consumerism and Public Relations?
  • What Exactly Is Ethical Consumerism?
  • What Impact Has the Internet Had on Consumerism?
  • Is Consumerism a Disease?
  • What Impact Does Consumerism Have on the Environment and Nature?
  • Which Jobs Are Inextricably Linked to Consumerism?

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Essay on Consumerism

Narayan Bista

Introduction to Consumerism

Consumerism, a cornerstone of modern society, is the relentless pursuit of material goods and services, often equated with success and happiness. This phenomenon is ingrained in our daily lives, shaping our identities, values, and aspirations. Consider the frenzy of holiday shopping, where the desire for the latest gadgets or fashionable items drives people to wait in long lines and spend beyond their means. This drive for consumption is not limited to holidays; it permeates our year-round behavior, influencing what we buy, live, and perceive ourselves. While consumerism has fueled economic growth and technological advancement, it raises critical questions about sustainability, social justice, and personal well-being. This essay delves into the complexities of consumerism, examining its historical roots, societal impacts, and the need for a more balanced approach to consumption.

Essay on Consumerism

Historical Context of Consumerism

  • Early Origins : Ancient civilizations traced consumerism, where luxury goods symbolized wealth and power, back to using gold and spices in trade routes.
  • Industrial Revolution : The 18th and 19th centuries saw a significant shift with the rise of industrialization. Mass production made goods more affordable, leading to an increase in consumer culture.
  • Advertising and Marketing : The 20th century marked the emergence of modern advertising techniques, influencing consumer behavior through targeted campaigns and persuasive messaging.
  • Post-World War II Boom : The mid-20th century witnessed unprecedented economic growth, especially in Western countries, leading to a surge in consumer spending on automobiles, electronics, and other goods.
  • Globalization : In the late 20th century, globalization further accelerated consumerism as multinational corporations expanded their reach, offering various products to an increasingly interconnected world.
  • Digital Age : The advent of the Internet and e-commerce in the late 20th and early 21st centuries revolutionized consumer behavior, enabling convenient online shopping and personalized marketing.
  • Impact of Social Media : Social media platforms have further amplified consumerism, with influencers and online advertisements shaping consumer preferences and purchasing decisions.
  • Sustainability Concerns : In recent years, there has been a growing awareness of consumerism’s environmental and social impacts, leading to calls for more sustainable and ethical consumption practices.

Importance of Examining Consumerism

Examining consumerism is crucial for several reasons:

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  • Impact on Society : Consumerism influences social norms, values, and lifestyles, shaping how individuals and communities perceive themselves and others.
  • Economic Implications : Consumer spending drives economic growth, making it essential to understand consumer behavior for effective market strategies and policy-making.
  • Environmental Sustainability : Consumerism contributes to ecological degradation through resource depletion, pollution , and waste generation, highlighting the need for sustainable consumption patterns.
  • Social Justice : Consumerism can exacerbate inequalities, as access to certain goods and services may be limited based on socio-economic status, leading to disparities in health, education, and quality of life.
  • Health and Well-being : Excessive consumerism links to mental health issues, such as anxiety and depression, along with physical health problems due to unhealthy lifestyles.
  • Cultural Identity : Consumerism influences cultural practices and traditions, raising questions about cultural authenticity and heritage preservation.
  • Globalization : In a globalized world, understanding consumerism is essential for navigating cultural diversity, ethical considerations, and international trade dynamics.
  • Policy and Regulation : Examining consumer behavior helps policymakers develop regulations and incentives to promote responsible consumption and address societal challenges associated with consumerism.

Positive Facets of Consumerism

Consumerism, despite its criticisms, also brings several positive aspects:

  • Economic Growth : Consumer spending drives economic activity, stimulating production, investment, and job creation, leading to overall economic growth and development.
  • Innovation and Technological Advancement : The demand for new products and services encourages innovation and technological advancement, driving progress in various industries and improving quality of life.
  • Enhanced Quality of Life : Access to a wide range of goods and services improves living standards, providing consumers with greater convenience, comfort, and enjoyment in their daily lives.
  • Increased Choice and Variety : Consumerism offers individuals a diverse array of choices and options, allowing them to select products and services that best meet their preferences, needs, and lifestyles.
  • Social Mobility : Consumerism can facilitate social mobility by providing opportunities for individuals to improve their socioeconomic status through education, employment, and entrepreneurship.
  • Global Connectivity : Consumerism fosters global connectivity and cultural exchange, as people around the world share common experiences, values, and aspirations through the consumption of similar goods and media.
  • Philanthropy and Social Responsibility : Many businesses engage in corporate social responsibility initiatives and philanthropic efforts, using their resources to support charitable causes and address social and environmental issues.
  • Creative Expression and Individuality : Consumption allows individuals to express their creativity and individuality through personal style, tastes, and preferences, contributing to cultural diversity and self-expression.
  • Community Building : Consumerism can foster social connections and community building as people come together through shared interests, hobbies, and experiences related to consumption activities.
  • Support for Arts and Culture : Consumer spending on arts, entertainment, and cultural events provides financial support to artists, performers, and cultural institutions, enriching society’s cultural landscape.

Negative Consequences of Consumerism

Consumerism also has several negative consequences:

  • Environmental Degradation : The production, transportation, and disposal of goods contribute to pollution, deforestation , habitat destruction, and climate change, leading to environmental degradation and loss of biodiversity.
  • Resource Depletion : Consumerism depletes natural resources, such as fossil fuels, minerals, and water, at unsustainable rates, threatening the availability of these resources for future generations.
  • Waste Generation : The disposal of goods results in massive amounts of waste, including plastic pollution, electronic waste, and landfill overflow, exacerbating environmental problems and harming ecosystems.
  • Social Inequality : Consumerism can widen the gap between the rich and the poor, as access to certain goods and services becomes a marker of social status, leading to disparities in wealth and opportunity.
  • Materialism and Dissatisfaction : Consumerism promotes materialistic values, linking happiness and success to the acquisition of material possessions, which can lead to feelings of dissatisfaction, envy, and unfulfillment.
  • Overconsumption and Debt : Consumerism encourages excessive consumption and spending beyond one’s means, leading to personal debt, financial instability, and stress.
  • Health Issues : The pursuit of consumer goods and lifestyles can contribute to health problems, such as obesity, stress-related disorders, and mental health issues due to unhealthy habits and societal pressures.
  • Cultural Homogenization : Consumerism can lead to the spread of a global consumer culture, eroding local traditions, languages, and cultural diversity, as Western ideals and products dominate the market.
  • Exploitation of Labor : The demand for cheap goods can lead to labor exploitation, including poor working conditions, low wages, and child labor, particularly in developing countries where regulations may be lax.
  • Erosion of Values : Consumerism can prioritize material wealth and possessions over intrinsic values, such as relationships, community, and personal well-being, leading to a loss of meaning and purpose in life.

Consumerism and Culture

Consumerism and culture are deeply intertwined, with consumer behavior reflecting and shaping cultural values, beliefs, and practices. Some key aspects of the relationship between consumerism and culture include:

  • Cultural Influences on Consumer Behavior : Cultural norms, traditions, and social practices influence consumer preferences, shaping what individuals buy, how they use products, and the meaning attached to consumption.
  • Consumer Culture : In many societies, consumerism has become a defining aspect of culture, with material possessions and consumption patterns significantly shaping individual and collective identities.
  • Cultural Identity and Consumption : Consumption can be a way for individuals to express their cultural identity, values, and affiliations, as seen in the preference for certain brands, foods, fashion styles, and cultural artifacts.
  • Globalization and Cultural Homogenization : Globalization has led to the spread of consumer culture worldwide, resulting in the homogenization of consumer preferences and the erosion of traditional cultural practices and diversity.
  • Cultural Authenticity and Commodification : Consumerism raises questions about the authenticity of cultural products and experiences, as it often commodifies traditional practices and artifacts for commercial purposes.
  • Consumerism and Rituals : Consumption can be a part of cultural rituals and traditions, such as gift-giving, ceremonies, and celebrations, reinforcing social bonds and cultural norms.
  • Media and Cultural Influence : Mass media, including advertising, films, and social media, play a significant role in shaping consumer desires and aspirations, influencing cultural values and norms.
  • Subcultures and Countercultures : Consumerism is not uniform across all cultures and subcultures, with some groups embracing alternative consumption practices that challenge mainstream consumer culture.
  • Cultural Critique of Consumerism : Some cultural movements and theorists critique consumerism, highlighting its negative impacts on society, the environment, and personal well-being.
  • Cultural Resistance to Consumerism : In response to consumerism, some cultural movements advocate for sustainable and ethical consumption practices, promoting values of simplicity, frugality, and environmental stewardship.

Sustainable Consumption Practices

Sustainable consumption practices are approaches to consuming goods and services that minimize negative environmental, social, and economic impacts. These practices promote responsible consumption and production patterns, emphasizing the need to meet present needs without compromising the ability of future generations to meet their own needs. Some key sustainable consumption practices include:

  • Reduce, Reuse, Recycle : The “3 Rs” of waste management promote reducing waste generation, reusing products or materials, and recycling materials to minimize resource depletion and waste accumulation.
  • Minimalism : Minimalist living advocates owning and consuming only what is necessary, avoiding excess consumption, and focusing on experiences and relationships over material possessions.
  • Ethical Consumerism : Ethical consumerism involves making purchasing decisions based on ethical considerations, such as the environmental impact of products, fair labor practices, and animal welfare.
  • Local and Seasonal Consumption : Buying locally produced and seasonal goods reduces the environmental impact of transportation and supports local economies and farmers.
  • Energy and Water Conservation : Conserving energy and water through efficient practices and technologies reduces resource consumption and environmental impact.
  • Sustainable Agriculture and Food Choices : Choosing organic, locally sourced, and plant-based foods reduces the environmental impact of food production and supports sustainable agricultural practices.
  • Carpooling and Public Transport : Opting for carpooling, biking, or public transportation reduces carbon emissions and promotes sustainable mobility.
  • Repair and Maintenance : Repairing and maintaining products instead of replacing them extends their lifespan and reduces waste.
  • Sharing Economy : Participating in the sharing economy, such as through car-sharing or clothing rental services, reduces the need for individual ownership and promotes resource sharing.
  • Education and Awareness : Educating oneself and others about sustainable consumption practices and their benefits encourages behavior change and promotes a culture of sustainability.

Case Studies

Here are some case studies of companies or initiatives that have successfully implemented sustainable consumption practices:

  • Patagonia : Patagonia, an outdoor clothing company, has implemented several sustainable practices, such as using recycled materials, reducing water usage, and promoting the repair and reuse of products through its Worn Wear program. These efforts have helped reduce the environmental impact of its products and build a loyal customer base committed to sustainability.
  • Unilever’s Sustainable Living Plan : Unilever, a consumer goods company, launched its Sustainable Living Plan, aiming to decouple its growth from environmental impact and increase social impact. The plan includes goals to source 100% of agricultural raw materials sustainably and to halve the environmental footprint of its products by 2030.
  • Toyota Prius : The Toyota Prius, a hybrid electric car, has been a successful example of sustainable consumption in the automotive industry. The Prius introduced hybrid technology to the mass market, significantly reducing fuel consumption and emissions compared to traditional gasoline-powered vehicles.
  • IKEA’s Circular Business Model : IKEA has implemented a circular business model, which includes offering furniture rental services, recycling materials in its products, and designing products for durability and recyclability. These efforts aim to reduce waste and promote a more sustainable approach to furniture consumption.
  • TOMS Shoes : TOMS Shoes pioneered the “One for One” model, where they donate a pair of shoes to a needy child for every pair purchased. While not without criticism, this model has raised awareness about global poverty and provided shoes to millions of children worldwide.

Government Policies and Regulation

Government policies and regulations play a crucial role in promoting sustainable consumption practices and addressing the negative impacts of consumerism. Some key areas where governments can intervene include:

  • Product Standards and Labeling : Governments can establish standards for product efficiency, durability, and environmental impact, as well as labeling schemes (e.g., Energy Star) to help consumers make informed choices.
  • Tax Incentives and Subsidies : Governments can provide tax incentives or subsidies for sustainable products and practices, such as renewable energy systems or energy-efficient appliances, to encourage adoption.
  • Waste Management and Recycling : Governments can implement policies to promote waste reduction, recycling, and proper disposal, such as extended producer responsibility (EPR) programs that make manufacturers responsible for the end-of-life disposal of their products.
  • Plastic Bans and Restrictions : Governments can ban or restrict the use of single-use plastics and promote alternatives, such as biodegradable or reusable materials, to reduce plastic pollution.
  • Sustainable Public Procurement : Governments can lead by example through sustainable public procurement policies, prioritizing purchasing environmentally friendly and socially responsible products and services.
  • Education and Awareness Campaigns : Governments can launch campaigns to raise awareness about sustainable consumption practices and the importance of reducing waste and conserving resources.
  • Regulation of Advertising : Governments can regulate advertising practices to prevent misleading or excessive advertising that promotes unsustainable consumption patterns.
  • Support for Sustainable Businesses : Governments can provide support and incentives for businesses that adopt sustainable practices, such as grants, loans, or technical assistance.
  • International Cooperation : Given the global nature of many environmental issues, governments can work together through international agreements and frameworks, such as the Paris Agreement, to address sustainable consumption on a global scale.

Future Trends

Several future trends are expected to influence consumer behavior and drive changes in consumption patterns toward more sustainable practices:

  • Circular Economy : The shift towards a circular economy, where resources are reused, recycled, or repurposed, is expected to gain momentum. This approach aims to minimize waste and maximize the value of products and materials.
  • Digitalization and E-commerce : The growth of digital technologies and e-commerce continues, offering consumers more convenience and access to a wider range of products while reducing traditional retail’s environmental impact.
  • Sharing Economy : The sharing economy, characterized by the sharing or renting of goods and services instead of owning them outright, is expected to expand, promoting resource sharing and reducing consumption.
  • Sustainable Fashion : The fashion industry expects a shift towards sustainable practices, such as using eco-friendly materials, reducing waste, and promoting ethical labor practices.
  • Renewable Energy : The adoption of renewable energy sources, such as solar and wind power, is expected to increase, reducing reliance on fossil fuels and promoting a more sustainable energy system.
  • Regenerative Agriculture : Regenerative agriculture practices, which focus on improving soil health and biodiversity, are expected to become more widespread, promoting sustainable food production.
  • Urbanization and Sustainable Cities : As more people move to urban areas, there is a growing focus on creating sustainable cities with efficient transportation systems, green spaces, and eco-friendly buildings.
  • Consumer Awareness and Activism : Consumer awareness about environmental and social issues is expected to grow, leading to increased demand for sustainable products and transparency from companies.
  • Regulation and Policy Changes : Governments expect to implement more stringent regulations and policies to promote sustainable consumption practices and address environmental and social challenges.

Consumerism is a complex phenomenon with both positive and negative consequences. While consumerism drives economic growth, innovation, and improved living standards, it also leads to environmental degradation, social inequality, and unsustainable consumption patterns. A shift towards more sustainable consumption practices is necessary to address these challenges. This requires collective action from individuals, businesses, and governments to promote responsible consumption, reduce waste, and prioritize environmental and social well-being. By embracing sustainable consumption, we can create a more equitable and sustainable future for future generations.

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Consumerism Positive and Negative Aspect Essay

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The meaning of consumerism

Effects of consumerism. examples of known environmental effects, world bodies and governments action in protecting precious resources, reference list.

The concept of consumerism is used to describe an analysis category that arises with mass production development and consumption expansion. It is basically a social economic order that emphasizes the need for consumers to purchase products in large amounts. It is the cultural expression and manifestation of the apparently ubiquitous act of consumption. It is basically use to refer to a way of life that is preoccupied by consumption (Mile, 2012).

In our society today, consumerism is seen as a negative aspect of the life of people and their purchasing behaviors. This is also believed to be the cause of materialism in the society. In simple terms, consumerism is a condition that arises when consumers buy goods and services without considering their true need, their quality and their consequences of their production on the environment around.

It is, therefore, a movement that is driven by spending of huge sums of money on such things as advertisements without taking in to account the true need, durability, and the origin of those products. It is an economic system that is driven not by the real needs of the consumers but by artificial wants.

For instance, in consumerism, it is believed that people no longer put on clothes in order to cover themselves but only for show off. If these clothes are expensive, they become attractive even if wearing them is not needed at tat time. It is, therefore, a result of greed but not need. The consumer must have met all the basic needs before consuming commodities that leads to consumerism. According to Toscan (2012), we normally tend to consume many products after we have met our basic needs.

These products may include luxury items and ethnological innovations. It is at this stage that the consumerism arises because when people are consuming the luxurious products, they are not being driven by actual needs but by artificial wants. Consumerism therefore arises in the course of consumptions of a variety of items that are beyond the basic needs.

Consumption maybe a cause of environmental damage because people may consume less than what is produces leading to wastage of surplus. The surplus will cause pollution if it gets to waste. If the consumers demand more than what can be produced, there will be over exploitation of resources.

When the commodities that the customers are demanding are being manufactured, there may be a lot of emissions and waste materials. These emissions pollute the air, water, and soil. This may cause death of aquatic organisms, those living in the air and soil. Even human beings may contract some diseases associated with this kind of pollution.

Although in modern society consumerism is believed to contribute to materialism, it also has positive effects. It is believed to have created a culture in which emergence of mass markets, industrialization and cultural attitudes increases the earnings of people, making it easier for them to meet ever-growing consumption needs. The main a basic tenet of consumerism is that human desires are infinitely expandable and there are many ways to produce products to satisfy them.

Consumerism has both positive and negative effects in the society. For instance, in most cases, it interferes with the normal functioning of the society. It denies the consumers a chance to buy adequate supplies for meeting their life necessaries and community life. Instead, they seek to gratify an insatiable desire for thing and means of buying them. They do not take time to observe the utility that would be obtained form the products bought.

This kind of attitude results to surplus productions of products which end up getting wasted. This leads to adverse effects on the environment. There are a number of ways that consumerism results to environmental degradation. For instance, there is air and water pollution.

There is also land contamination due to wastes from surplus goods. Land contamination might lead to forest degradation. The organisms living in the soil cannot survive when the soil is contaminated. The plants that need the same soil in order to survive and be fruitful will also dry up when there is soil contamination. Most of these waste products form acidic substances in the soil making it hard for that soil to support any form of life.

Forest degradations that results from soil contamination also makes the land prone to more harsh conditions. For instance, due to this degradation, soil erosion is very common. This escalates the problem of water pollution because the soil containing chemicals will be washed away into the river. This shows that if one problem is not solved, it will lead to the other. There are also industrial wastes that cause pollution and automobile emissions that affect air and water.

Water pollution mostly interfered with aquatic life and my result to deaths of aquatic organisms. According to Toscan (2012), the kind of lifestyle that people adopt determines the impacts that they will have on the environment. The kind of lifestyle in the United Kingdom, where Toscan based his research on, determines the amount of carbon dioxide that will be emitted.

Carbon dioxide emission has been the point of focus on most of the economies throughout the world. The emission of carbon is harmful also to the lives of people. If inhaled by human beings, there is likelihood of contracting some diseases. This becomes very costly for individuals and the states.

In protecting the precious resources, various governments have put measures in place to ensure that these resources are guarded against. For instance, to protect the environment, most of the governments have put some laws that deal with pollution issues. Companies that are emitting some gasses that are harmful o the environment are fined heavily if they do not control the emission (Bostan, 2010).

his fine is put high so that the companies will find it hard to lose a lot of money by breaking such a simple rule. It is meant to discourage them from using some energy sources that produce such substances. The companies are also encouraged sources of energy that are environmental friendly.

Concerning pollution of water and soil, governments have also put in place some measures. The governments are imposing heavy penalties to companies that are polluting the water and soil through waste materials. According to Mcpherson (2012), the governments are also subsiding alternative sources of energy in order to make them affordable to the companies. This will ensure that the company will only use those sources of energy that that do not emit harmful gases.

Bostan, I. (2010). The Consumerism and Consumer Protection Policies in The European Community. Theoretical and Applied Economics Volume XVII, (2010), No. 4(545), pp. 19-34.

Mcpherson, S. 2012. Protecting Precious Resources. Us: Foundation for Economic Education.

Mile, S. (2012). Consumerism: As a Way of Life . New York: SAGE.

Toscan, S. (2012). The Impact of Social Factors and Consumer Behavior on Carbon Dioxide Emissions in the United Kingdom. New York: SAGE.

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12 great articles and essays about consumerism, the four-letter code to selling just about anything by derek thompson, the gollum effect by venkat rao, your lifestyle has already been designed by david cain, consumer vertigo by virginia postrel, inconspicuous consumption by virgina postrel, sweatpants in paradise by molly young, nothing grows forever by clive thompson, the truth about money by gregg easterbrook, see also…, 65 great articles about psychology, 50 great articles about money.

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What Is Consumerism?

Understanding consumerism.

  • Economic Impact

Conspicuous Consumption

  • Advantages and Disadvantages

The Bottom Line

Consumerism: definition, economic impact, pros & cons.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

consumerism related essay

Consumerism is the idea that increasing the consumption of goods and services purchased in the market is always a desirable goal, and that a person's well-being and happiness depend fundamentally on obtaining consumer goods and material possessions.

Consumerism is related to the predominantly Keynesian idea that consumer spending is the key driver of the economy and that encouraging consumers to spend is a major policy goal. From this point of view, consumerism is a positive phenomenon that fuels economic growth.

Others view the drive to obtain more material possessions as problematic, causing individual anxiety and eroding the social fabric.

Key Takeaways

  • Consumerism is the theory that individuals who consume goods and services in large quantities will be better off.
  • Some economists believe that consumer spending stimulates production and economic growth.
  • Economists view consumption as about fulfilling biological needs & wants based on maximizing utility.
  • Sociologists instead view consumption as additionally about fulfilling socially-inscribed needs and wants via symbolic transactions.
  • Hyper-consumerism has been widely criticized for its economic, social, environmental, and psychological consequences.

Investopedia / Matthew Collins

In common use, consumerism refers to the tendency of people living in a capitalist economy to engage in a lifestyle of excessive materialism that revolves around reflexive, wasteful, or conspicuous overconsumption. In this sense, consumerism is widely understood to contribute to the destruction of traditional values and ways of life, consumer exploitation by big business, environmental degradation, and negative psychological effects.

Thorstein Veblen , for example, was a 19th-century economist and sociologist best known for coining the term “conspicuous consumption” in his book "The Theory of the Leisure Class" (1899). Conspicuous consumption is a means to show one's social status, especially when publicly displayed goods and services are too expensive for other members of the same class. This type of consumption is typically associated with the wealthy but can also apply to any economic class.

Following the Great Depression, consumerism was largely derided. However, with the U.S. economy kickstarted by World War II and the prosperity that followed at the end of the war, the use of the term in the mid-20th century began to have a positive connotation. During this time, consumerism emphasized the benefits that capitalism had to offer in terms of improving standards of living and an economic policy that prioritized the interests of consumers. These largely nostalgic meanings have since fallen out of general use.

As consumers spend, economists presume that consumers benefit from the utility of the consumer goods that they purchase, but businesses also benefit from increased sales, revenue, and profit. For example, if car sales increase, auto manufacturers see a boost in profits. Additionally, the companies that make steel, tires, and upholstery for cars also see increased sales. In other words, spending by the consumer can benefit the economy and the business sector in particular.

Some economists view increasing levels of consumer spending as a critical goal in building and maintaining a strong economy, irrespective of the benefit to the consumer or society as a whole.

Others, however, have grown quite concerned about the negative societal effects of hyper-consumerism.

The Economic Impact of Consumerism

According to Keynesian macroeconomics , boosting consumer spending through fiscal and monetary policy is a primary target for economic policymakers. Consumer spending makes up the lion's share of aggregate demand and gross domestic product (GDP), so boosting consumer spending is seen as the most effective way to steer the economy toward growth.

Consumerism views the consumer as the target of economic policy and a cash cow for the business sector with the sole belief that increasing consumption benefits the economy. Saving can even be seen as harmful to the economy because it comes at the expense of immediate consumption spending. 

Consumerism also helps shape some business practices. Planned obsolescence of consumer goods can displace competition among producers to make more durable products. Marketing and advertising can become focused on creating consumer demand for new products rather than informing consumers.

As standards of living rose after the Industrial Revolution , conspicuous consumption grew. High rates of conspicuous consumption can be a wasteful zero-sum or even negative-sum activity as real resources are used up to produce goods that are not valued for their use but rather for the image they portray.

In the form of conspicuous consumption, consumerism can impose enormous real costs on an economy. Consuming real resources in zero- or negative-sum competition for social status can offset the gains from commerce in a modern industrial economy and lead to destructive creation in markets for consumers and other goods.

Sociologists view consumerism as symbolic consumption that may not maximize individual utility. Instead, it can serve as a signal to others and help establish one's identity. When it comes to being a consumer, social actors (e.g., peer pressure, in-groups, advertisers) limit your free choice.

Advantages and Disadvantages of Consumerism

Advocates of consumerism point to how consumer spending can drive an economy and lead to increased production of goods and services. As a result of higher consumer spending, a rise in GDP can occur. In the United States, signs of healthy consumer demand can be found in consumer confidence indicators, retail sales , and personal consumption expenditures . Business owners, workers in the industry, and owners of raw resources can profit from sales of consumer goods either directly or through downstream buyers. 

Disadvantages

Consumerism is often criticized on cultural grounds. Some see that consumerism can lead to a materialistic society that neglects other values. Traditional modes of production and ways of life can be replaced by a focus on consuming ever more costly goods in larger quantities.

Consumerism is often associated with globalization in promoting the production and consumption of globally traded goods and brands, which can be incompatible with local cultures and patterns of economic activity. Consumerism can also create incentives for consumers to take on unsustainable debt levels that contribute to financial crises and recessions . 

Environmental problems are frequently associated with consumerism to the extent that consumer goods industries and the direct effects of consumption produce negative environmental externalities . These can include urban sprawl, pollution, resource depletion, and problems with waste disposal from excess consumer goods and packaging.

Consumerism is also criticized on psychological grounds. It is blamed for increasing status anxiety, where people experience stress associated with social status and a perceived need to "keep up with the Joneses" by increasing their consumption.

Psychological research has shown that people who organize their lives around consumerist goals, such as product acquisition, report poorer moods, greater unhappiness in relationships, and other psychological problems. Psychological experiments have shown that people exposed to consumerist values based on wealth, status, and material possessions display greater anxiety and depression. In other words, science shows that consumerism does not make people happy at all.

Consumerism and the American Dream

“ The American Dream ” has always been about the prospect of success, but 100 years ago, the phrase meant the opposite of what it does now.

The original “American Dream” was not a dream of individual wealth and consumerism; it was a dream of social equality, justice, and democracy for the nation.

The phrase was repurposed by each generation, until the Cold War, when it became an argument for a consumer capitalist version of democracy. Our ideas about the “American Dream” froze in the 1950s. Today, it is often associated with consumerism.

What Are Some Examples of Consumerism?

Consumerism is defined by the never-ending pursuit of shopping and consuming. Examples include shopping sprees, especially those that engage a large number of people, such as Black Friday sales on the day after Thanksgiving.

Another example of consumerism involves the introduction of newer models of mobile phones each year. While a mobile device that is a few years old can be perfectly functional and adequate, consumerism drives people to abandon those devices and purchase newer ones on a regular basis.

Conspicuous consumption is yet another example. Here, people buy goods to show off their status or present a certain image. This doesn't always have to have a negative connotation, as it can also signal pro-social behavior.

Is Consumerism Bad for Society?

While people need to be consumers in order to live and obtain their needs and wants, excess consumerism is widely thought to be a negative for society. Consumerism leads to negative externalities like pollution and waste. Moreover, consumerism begins to define people by what they own. According to some sociologists, mass culture popularized via the advertising industry creates consumers who play a passive role manipulated by brands, rather than as active and creative beings. There are systematic biases in the system that generate consumerism. If these system biases were eliminated, many people would adopt a less consumerist lifestyle.

How Does Consumerism Shape Social Class?

Tastes and preferences for consumption goods are stratified by social class, not only in terms of monetary cost but also appropriateness. Working-class individuals tend to consume certain types of food, media, dress, and pastimes that may differ from those in the top 1% or higher strata. Consumption defines both self and group identity: People aspire to “consume up” to “keep up with the Jones’," but people fear downward mobility.

Consumerism is the propensity to consume and keep consuming. It is the drive to buy and own more stuff and to define one's identity through what they own. Economists view consumerism as a positive for consumer spending and GDP growth. Others like psychologists and sociologists, however, see negative effects of rampant consumerism ranging from creating anxiety in individuals to social ills.

Kuhumba, Kevin Shijja. "Hyper-consumerism: Rethinking Virtue Ethics and Moral Solution in Contemporary Society."  Journal of Sociology, Psychology, Anthropology in Practice, vol. 2, 2018, pp. 114-124.

Association for Psychological Science, " Consumerism and Its Antisocial Effects Can Be Turned On—Or Off ."

Ivanova, Maria N. "Consumerism and the crisis: wither ‘the American dream’?."  Critical Sociology, vol. 37, no. 3, 2011, pp. 329-350.

Theodor W. Adorno and Jay M. Bernstein. " The culture industry: Selected essays on mass culture." Routledge, 2020.

consumerism related essay

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Consumerism in the Great Gatsby: a Reflection of the Roaring Twenties

How it works

  • 1 Introduction
  • 2 Gatsby’s Flashy Facade: The Hollow Pursuit of Wealth
  • 3 Daisy’s Materialistic Desires: Wealth Over Love
  • 4 Tom’s Old Money Arrogance: Power and Moral Decay
  • 5 Conclusion

Introduction

F. Scott Fitzgerald’s novel, The Great Gatsby, really captures what the Roaring Twenties were all about. It was a time when the U.S. saw a huge economic boom and lots of cultural changes. The book dives deep into themes like wealth, social status, and the American Dream. But one thing that stands out is how consumerism plays a big role in the story. Set in the flashy Jazz Age, the book uses consumerism to show the moral decay and disillusionment that comes with chasing after material success.

By looking at characters like Jay Gatsby, Daisy Buchanan, and Tom Buchanan, Fitzgerald shows how shallow and hedonistic consumerism can be. In the end, he suggests that chasing wealth and status leads to feeling empty and morally bankrupt. Let’s take a closer look at how consumerism is shown in The Great Gatsby and what it means for the characters and their society.

Gatsby’s Flashy Facade: The Hollow Pursuit of Wealth

Jay Gatsby is like the poster child for extreme consumerism in the story. His flashy lifestyle, with a huge mansion, wild parties, and fancy clothes, shows off his new wealth. But he’s not just enjoying his riches for himself. He’s using them to catch the attention of Daisy Buchanan, the woman he’s obsessed with. Gatsby’s need to show off is all about trying to relive an idealized past and fit in with the East Egg elite. His big parties are filled with New York’s socialites, symbolizing the era’s excesses but also showing how empty these gatherings are. Even though he seems successful, Gatsby is still an outsider, never fully accepted by the old-money crowd he wants to join. His sad end shows that all his consumerist efforts were pointless. Money can’t buy real happiness or love.

Daisy’s Materialistic Desires: Wealth Over Love

Daisy Buchanan is another key character who shows the allure and emptiness of consumerism. She’s beautiful and charming, but her values are deeply materialistic. Her voice is even described as being “full of money,” showing her consumerist mindset. Daisy’s marriage to Tom Buchanan isn’t about love; it’s about the security and luxury his wealth gives her. She’s so focused on material things that she ignores the moral side of her actions, making choices that favor comfort over doing the right thing. Daisy can’t commit to Gatsby, even though they had a past romance, because she’s too wrapped up in the consumerist idea that wealth equals worth. In the end, she goes back to Tom despite his cheating, showing that in a consumerist world, material comfort often wins over emotional satisfaction.

Tom’s Old Money Arrogance: Power and Moral Decay

Tom Buchanan represents old money and the arrogance that comes with inherited wealth. His consumerism isn’t about showing off new riches but about keeping his dominance and control. His lavish lifestyle, from his big estate to his affairs, shows he believes he’s inherently superior and has the right to consume without consequences. His affair with Myrtle Wilson is another form of consumption, treating people like disposable items. Tom’s disdain for Gatsby, whom he sees as a social climber, highlights the class distinctions that consumerism reinforces. Tom’s indifference to the destruction he causes, like Gatsby’s death and Myrtle’s demise, reveals the moral bankruptcy of consumerism, where human lives are less important than maintaining wealth and power.

In The Great Gatsby, consumerism isn’t just the backdrop; it’s a driving force that shapes the characters and their fates. Through Gatsby, Daisy, and Tom, Fitzgerald offers a harsh critique of the 1920s consumerist culture, exposing its superficiality and moral emptiness. Gatsby’s tragic chase for material wealth to achieve his dream, Daisy’s hollow life defined by luxury, and Tom’s ruthless grip on his social status all highlight the novel’s main message: that the American Dream, tainted by consumerism, leads to disappointment and despair. Fitzgerald’s portrayal of consumerism in The Great Gatsby is still relevant today, serving as a warning about the dangers of equating material success with personal worth in any era.

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  • IELTS Sample Essay 8 – Consumerism
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Consumerism

It is widely believed that consumerism is vital for the economy well-being of a country. However others feel that consumerism has unacceptable social consequences on a society. Discuss both these views and give your own opinion

There have been many studies on how some economies are so successful while others are still struggling to survive. Many economists advocate consumerism on the grounds that it is the prime factor of a wealthy economy. However, socialists argue that consumerism would also cause adverse effects on a society. I am of the mixed opinion.

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Regarding the economic benefits, consumerism would help an economy to be more sustainable. Lessons learnt from recent financial crises such as the collapse of the Lehman Brothers’ bank or Greek debt crisis have shown that countries with a large domestic buying force would recover better. Nowadays, many governments have chosen to boost the internal spending as an important strategy to stimulate their economy. China, Japan and the United States are good examples. On the other hand, countries such as Singapore have a relatively small pool of local consumers and have to rely much on international trading. Those countries are more vulnerable to the health of the world economy.

However, in terms of social impact, consumerism would create societies that value commercial contributions over social contributions. In such societies, people who spend more money such as the rich would be considered to be more important than scientists or artists. As a result, despite some short-term economic success, the well-being of the society will suffer in the long term due to social issues such as the gap between the rich and the poor or lack of science and cultural development. People who live in those societies would have a more stressful life.

In conclusion, although consumerism has some economic advantages, it has negative effects on the society that should not be overlooked. Therefore, a balanced socioeconomic development strategy would be of great importance.

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Home — Essay Samples — Economics — Consumerism — Effects Of Consumerism In The 1920s

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Effects of Consumerism in The 1920s

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