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Science, health, and public trust.

September 8, 2021

Explaining How Research Works

Understanding Research infographic

We’ve heard “follow the science” a lot during the pandemic. But it seems science has taken us on a long and winding road filled with twists and turns, even changing directions at times. That’s led some people to feel they can’t trust science. But when what we know changes, it often means science is working.

Expaling How Research Works Infographic en español

Explaining the scientific process may be one way that science communicators can help maintain public trust in science. Placing research in the bigger context of its field and where it fits into the scientific process can help people better understand and interpret new findings as they emerge. A single study usually uncovers only a piece of a larger puzzle.

Questions about how the world works are often investigated on many different levels. For example, scientists can look at the different atoms in a molecule, cells in a tissue, or how different tissues or systems affect each other. Researchers often must choose one or a finite number of ways to investigate a question. It can take many different studies using different approaches to start piecing the whole picture together.

Sometimes it might seem like research results contradict each other. But often, studies are just looking at different aspects of the same problem. Researchers can also investigate a question using different techniques or timeframes. That may lead them to arrive at different conclusions from the same data.

Using the data available at the time of their study, scientists develop different explanations, or models. New information may mean that a novel model needs to be developed to account for it. The models that prevail are those that can withstand the test of time and incorporate new information. Science is a constantly evolving and self-correcting process.

Scientists gain more confidence about a model through the scientific process. They replicate each other’s work. They present at conferences. And papers undergo peer review, in which experts in the field review the work before it can be published in scientific journals. This helps ensure that the study is up to current scientific standards and maintains a level of integrity. Peer reviewers may find problems with the experiments or think different experiments are needed to justify the conclusions. They might even offer new ways to interpret the data.

It’s important for science communicators to consider which stage a study is at in the scientific process when deciding whether to cover it. Some studies are posted on preprint servers for other scientists to start weighing in on and haven’t yet been fully vetted. Results that haven't yet been subjected to scientific scrutiny should be reported on with care and context to avoid confusion or frustration from readers.

We’ve developed a one-page guide, "How Research Works: Understanding the Process of Science" to help communicators put the process of science into perspective. We hope it can serve as a useful resource to help explain why science changes—and why it’s important to expect that change. Please take a look and share your thoughts with us by sending an email to  [email protected].

Below are some additional resources:

  • Discoveries in Basic Science: A Perfectly Imperfect Process
  • When Clinical Research Is in the News
  • What is Basic Science and Why is it Important?
  • ​ What is a Research Organism?
  • What Are Clinical Trials and Studies?
  • Basic Research – Digital Media Kit
  • Decoding Science: How Does Science Know What It Knows? (NAS)
  • Can Science Help People Make Decisions ? (NAS)

Connect with Us

  • More Social Media from NIH

2.1 Why Is Research Important?

Learning objectives.

By the end of this section, you will be able to:

  • Explain how scientific research addresses questions about behavior
  • Discuss how scientific research guides public policy
  • Appreciate how scientific research can be important in making personal decisions

Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people’s authority, and blind luck. While many of us feel confident in our abilities to decipher and interact with the world around us, history is filled with examples of how very wrong we can be when we fail to recognize the need for evidence in supporting claims. At various times in history, we would have been certain that the sun revolved around a flat earth, that the earth’s continents did not move, and that mental illness was caused by possession ( Figure 2.2 ). It is through systematic scientific research that we divest ourselves of our preconceived notions and superstitions and gain an objective understanding of ourselves and our world.

The goal of all scientists is to better understand the world around them. Psychologists focus their attention on understanding behavior, as well as the cognitive (mental) and physiological (body) processes that underlie behavior. In contrast to other methods that people use to understand the behavior of others, such as intuition and personal experience, the hallmark of scientific research is that there is evidence to support a claim. Scientific knowledge is empirical : It is grounded in objective, tangible evidence that can be observed time and time again, regardless of who is observing.

While behavior is observable, the mind is not. If someone is crying, we can see behavior. However, the reason for the behavior is more difficult to determine. Is the person crying due to being sad, in pain, or happy? Sometimes we can learn the reason for someone’s behavior by simply asking a question, like “Why are you crying?” However, there are situations in which an individual is either uncomfortable or unwilling to answer the question honestly, or is incapable of answering. For example, infants would not be able to explain why they are crying. In such circumstances, the psychologist must be creative in finding ways to better understand behavior. This chapter explores how scientific knowledge is generated, and how important that knowledge is in forming decisions in our personal lives and in the public domain.

Use of Research Information

Trying to determine which theories are and are not accepted by the scientific community can be difficult, especially in an area of research as broad as psychology. More than ever before, we have an incredible amount of information at our fingertips, and a simple internet search on any given research topic might result in a number of contradictory studies. In these cases, we are witnessing the scientific community going through the process of reaching a consensus, and it could be quite some time before a consensus emerges. For example, the explosion in our use of technology has led researchers to question whether this ultimately helps or hinders us. The use and implementation of technology in educational settings has become widespread over the last few decades. Researchers are coming to different conclusions regarding the use of technology. To illustrate this point, a study investigating a smartphone app targeting surgery residents (graduate students in surgery training) found that the use of this app can increase student engagement and raise test scores (Shaw & Tan, 2015). Conversely, another study found that the use of technology in undergraduate student populations had negative impacts on sleep, communication, and time management skills (Massimini & Peterson, 2009). Until sufficient amounts of research have been conducted, there will be no clear consensus on the effects that technology has on a student's acquisition of knowledge, study skills, and mental health.

In the meantime, we should strive to think critically about the information we encounter by exercising a degree of healthy skepticism. When someone makes a claim, we should examine the claim from a number of different perspectives: what is the expertise of the person making the claim, what might they gain if the claim is valid, does the claim seem justified given the evidence, and what do other researchers think of the claim? This is especially important when we consider how much information in advertising campaigns and on the internet claims to be based on “scientific evidence” when in actuality it is a belief or perspective of just a few individuals trying to sell a product or draw attention to their perspectives.

We should be informed consumers of the information made available to us because decisions based on this information have significant consequences. One such consequence can be seen in politics and public policy. Imagine that you have been elected as the governor of your state. One of your responsibilities is to manage the state budget and determine how to best spend your constituents’ tax dollars. As the new governor, you need to decide whether to continue funding early intervention programs. These programs are designed to help children who come from low-income backgrounds, have special needs, or face other disadvantages. These programs may involve providing a wide variety of services to maximize the children's development and position them for optimal levels of success in school and later in life (Blann, 2005). While such programs sound appealing, you would want to be sure that they also proved effective before investing additional money in these programs. Fortunately, psychologists and other scientists have conducted vast amounts of research on such programs and, in general, the programs are found to be effective (Neil & Christensen, 2009; Peters-Scheffer, Didden, Korzilius, & Sturmey, 2011). While not all programs are equally effective, and the short-term effects of many such programs are more pronounced, there is reason to believe that many of these programs produce long-term benefits for participants (Barnett, 2011). If you are committed to being a good steward of taxpayer money, you would want to look at research. Which programs are most effective? What characteristics of these programs make them effective? Which programs promote the best outcomes? After examining the research, you would be best equipped to make decisions about which programs to fund.

Link to Learning

Watch this video about early childhood program effectiveness to learn how scientists evaluate effectiveness and how best to invest money into programs that are most effective.

Ultimately, it is not just politicians who can benefit from using research in guiding their decisions. We all might look to research from time to time when making decisions in our lives. Imagine that your sister, Maria, expresses concern about her two-year-old child, Umberto. Umberto does not speak as much or as clearly as the other children in his daycare or others in the family. Umberto's pediatrician undertakes some screening and recommends an evaluation by a speech pathologist, but does not refer Maria to any other specialists. Maria is concerned that Umberto's speech delays are signs of a developmental disorder, but Umberto's pediatrician does not; she sees indications of differences in Umberto's jaw and facial muscles. Hearing this, you do some internet searches, but you are overwhelmed by the breadth of information and the wide array of sources. You see blog posts, top-ten lists, advertisements from healthcare providers, and recommendations from several advocacy organizations. Why are there so many sites? Which are based in research, and which are not?

In the end, research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or attitudes that may or may not be accurate. In the scientific community, facts can be established only using evidence collected through empirical research.

NOTABLE RESEARCHERS

Psychological research has a long history involving important figures from diverse backgrounds. While the introductory chapter discussed several researchers who made significant contributions to the discipline, there are many more individuals who deserve attention in considering how psychology has advanced as a science through their work ( Figure 2.3 ). For instance, Margaret Floy Washburn (1871–1939) was the first woman to earn a PhD in psychology. Her research focused on animal behavior and cognition (Margaret Floy Washburn, PhD, n.d.). Mary Whiton Calkins (1863–1930) was a preeminent first-generation American psychologist who opposed the behaviorist movement, conducted significant research into memory, and established one of the earliest experimental psychology labs in the United States (Mary Whiton Calkins, n.d.).

Francis Sumner (1895–1954) was the first African American to receive a PhD in psychology in 1920. His dissertation focused on issues related to psychoanalysis. Sumner also had research interests in racial bias and educational justice. Sumner was one of the founders of Howard University’s department of psychology, and because of his accomplishments, he is sometimes referred to as the “Father of Black Psychology.” Thirteen years later, Inez Beverly Prosser (1895–1934) became the first African American woman to receive a PhD in psychology. Prosser’s research highlighted issues related to education in segregated versus integrated schools, and ultimately, her work was very influential in the hallmark Brown v. Board of Education Supreme Court ruling that segregation of public schools was unconstitutional (Ethnicity and Health in America Series: Featured Psychologists, n.d.).

Although the establishment of psychology’s scientific roots occurred first in Europe and the United States, it did not take much time until researchers from around the world began to establish their own laboratories and research programs. For example, some of the first experimental psychology laboratories in South America were founded by Horatio Piñero (1869–1919) at two institutions in Buenos Aires, Argentina (Godoy & Brussino, 2010). In India, Gunamudian David Boaz (1908–1965) and Narendra Nath Sen Gupta (1889–1944) established the first independent departments of psychology at the University of Madras and the University of Calcutta, respectively. These developments provided an opportunity for Indian researchers to make important contributions to the field (Gunamudian David Boaz, n.d.; Narendra Nath Sen Gupta, n.d.).

When the American Psychological Association (APA) was first founded in 1892, all of the members were White males (Women and Minorities in Psychology, n.d.). However, by 1905, Mary Whiton Calkins was elected as the first female president of the APA, and by 1946, nearly one-quarter of American psychologists were female. Psychology became a popular degree option for students enrolled in the nation’s historically Black higher education institutions, increasing the number of Black Americans who went on to become psychologists. Given demographic shifts occurring in the United States and increased access to higher educational opportunities among historically underrepresented populations, there is reason to hope that the diversity of the field will increasingly match the larger population, and that the research contributions made by the psychologists of the future will better serve people of all backgrounds (Women and Minorities in Psychology, n.d.).

The Process of Scientific Research

Scientific knowledge is advanced through a process known as the scientific method . Basically, ideas (in the form of theories and hypotheses) are tested against the real world (in the form of empirical observations), and those empirical observations lead to more ideas that are tested against the real world, and so on. In this sense, the scientific process is circular. The types of reasoning within the circle are called deductive and inductive. In deductive reasoning , ideas are tested in the real world; in inductive reasoning , real-world observations lead to new ideas ( Figure 2.4 ). These processes are inseparable, like inhaling and exhaling, but different research approaches place different emphasis on the deductive and inductive aspects.

In the scientific context, deductive reasoning begins with a generalization—one hypothesis—that is then used to reach logical conclusions about the real world. If the hypothesis is correct, then the logical conclusions reached through deductive reasoning should also be correct. A deductive reasoning argument might go something like this: All living things require energy to survive (this would be your hypothesis). Ducks are living things. Therefore, ducks require energy to survive (logical conclusion). In this example, the hypothesis is correct; therefore, the conclusion is correct as well. Sometimes, however, an incorrect hypothesis may lead to a logical but incorrect conclusion. Consider this argument: all ducks are born with the ability to see. Quackers is a duck. Therefore, Quackers was born with the ability to see. Scientists use deductive reasoning to empirically test their hypotheses. Returning to the example of the ducks, researchers might design a study to test the hypothesis that if all living things require energy to survive, then ducks will be found to require energy to survive.

Deductive reasoning starts with a generalization that is tested against real-world observations; however, inductive reasoning moves in the opposite direction. Inductive reasoning uses empirical observations to construct broad generalizations. Unlike deductive reasoning, conclusions drawn from inductive reasoning may or may not be correct, regardless of the observations on which they are based. For instance, you may notice that your favorite fruits—apples, bananas, and oranges—all grow on trees; therefore, you assume that all fruit must grow on trees. This would be an example of inductive reasoning, and, clearly, the existence of strawberries, blueberries, and kiwi demonstrate that this generalization is not correct despite it being based on a number of direct observations. Scientists use inductive reasoning to formulate theories, which in turn generate hypotheses that are tested with deductive reasoning. In the end, science involves both deductive and inductive processes.

For example, case studies, which you will read about in the next section, are heavily weighted on the side of empirical observations. Thus, case studies are closely associated with inductive processes as researchers gather massive amounts of observations and seek interesting patterns (new ideas) in the data. Experimental research, on the other hand, puts great emphasis on deductive reasoning.

We’ve stated that theories and hypotheses are ideas, but what sort of ideas are they, exactly? A theory is a well-developed set of ideas that propose an explanation for observed phenomena. Theories are repeatedly checked against the world, but they tend to be too complex to be tested all at once; instead, researchers create hypotheses to test specific aspects of a theory.

A hypothesis is a testable prediction about how the world will behave if our idea is correct, and it is often worded as an if-then statement (e.g., if I study all night, I will get a passing grade on the test). The hypothesis is extremely important because it bridges the gap between the realm of ideas and the real world. As specific hypotheses are tested, theories are modified and refined to reflect and incorporate the result of these tests Figure 2.5 .

To see how this process works, let’s consider a specific theory and a hypothesis that might be generated from that theory. As you’ll learn in a later chapter, the James-Lange theory of emotion asserts that emotional experience relies on the physiological arousal associated with the emotional state. If you walked out of your home and discovered a very aggressive snake waiting on your doorstep, your heart would begin to race and your stomach churn. According to the James-Lange theory, these physiological changes would result in your feeling of fear. A hypothesis that could be derived from this theory might be that a person who is unaware of the physiological arousal that the sight of the snake elicits will not feel fear.

A scientific hypothesis is also falsifiable , or capable of being shown to be incorrect. Recall from the introductory chapter that Sigmund Freud had lots of interesting ideas to explain various human behaviors ( Figure 2.6 ). However, a major criticism of Freud’s theories is that many of his ideas are not falsifiable; for example, it is impossible to imagine empirical observations that would disprove the existence of the id, the ego, and the superego—the three elements of personality described in Freud’s theories. Despite this, Freud’s theories are widely taught in introductory psychology texts because of their historical significance for personality psychology and psychotherapy, and these remain the root of all modern forms of therapy.

In contrast, the James-Lange theory does generate falsifiable hypotheses, such as the one described above. Some individuals who suffer significant injuries to their spinal columns are unable to feel the bodily changes that often accompany emotional experiences. Therefore, we could test the hypothesis by determining how emotional experiences differ between individuals who have the ability to detect these changes in their physiological arousal and those who do not. In fact, this research has been conducted and while the emotional experiences of people deprived of an awareness of their physiological arousal may be less intense, they still experience emotion (Chwalisz, Diener, & Gallagher, 1988).

Scientific research’s dependence on falsifiability allows for great confidence in the information that it produces. Typically, by the time information is accepted by the scientific community, it has been tested repeatedly.

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8 Why Is Research Important?

[latexpage]

Learning Objectives

By the end of this section, you will be able to:

  • Explain how scientific research addresses questions about behavior
  • Discuss how scientific research guides public policy
  • Appreciate how scientific research can be important in making personal decisions

Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people’s authority, and blind luck. While many of us feel confident in our abilities to decipher and interact with the world around us, history is filled with examples of how very wrong we can be when we fail to recognize the need for evidence in supporting claims. At various times in history, we would have been certain that the sun revolved around a flat earth, that the earth’s continents did not move, and that mental illness was caused by possession ( [link] ). It is through systematic scientific research that we divest ourselves of our preconceived notions and superstitions and gain an objective understanding of ourselves and our world.

A skull has a large hole bored through the forehead.

The goal of all scientists is to better understand the world around them. Psychologists focus their attention on understanding behavior, as well as the cognitive (mental) and physiological (body) processes that underlie behavior. In contrast to other methods that people use to understand the behavior of others, such as intuition and personal experience, the hallmark of scientific research is that there is evidence to support a claim. Scientific knowledge is empirical : It is grounded in objective, tangible evidence that can be observed time and time again, regardless of who is observing.

While behavior is observable, the mind is not. If someone is crying, we can see behavior. However, the reason for the behavior is more difficult to determine. Is the person crying due to being sad, in pain, or happy? Sometimes we can learn the reason for someone’s behavior by simply asking a question, like “Why are you crying?” However, there are situations in which an individual is either uncomfortable or unwilling to answer the question honestly, or is incapable of answering. For example, infants would not be able to explain why they are crying. In such circumstances, the psychologist must be creative in finding ways to better understand behavior. This chapter explores how scientific knowledge is generated, and how important that knowledge is in forming decisions in our personal lives and in the public domain.

USE OF RESEARCH INFORMATION

Trying to determine which theories are and are not accepted by the scientific community can be difficult, especially in an area of research as broad as psychology. More than ever before, we have an incredible amount of information at our fingertips, and a simple internet search on any given research topic might result in a number of contradictory studies. In these cases, we are witnessing the scientific community going through the process of reaching a consensus, and it could be quite some time before a consensus emerges. For example, the hypothesized link between exposure to media violence and subsequent aggression has been debated in the scientific community for roughly 60 years. Even today, we will find detractors, but a consensus is building. Several professional organizations view media violence exposure as a risk factor for actual violence, including the American Medical Association, the American Psychiatric Association, and the American Psychological Association (American Academy of Pediatrics, American Academy of Child & Adolescent Psychiatry, American Psychological Association, American Medical Association, American Academy of Family Physicians, American Psychiatric Association, 2000).

In the meantime, we should strive to think critically about the information we encounter by exercising a degree of healthy skepticism. When someone makes a claim, we should examine the claim from a number of different perspectives: what is the expertise of the person making the claim, what might they gain if the claim is valid, does the claim seem justified given the evidence, and what do other researchers think of the claim? This is especially important when we consider how much information in advertising campaigns and on the internet claims to be based on “scientific evidence” when in actuality it is a belief or perspective of just a few individuals trying to sell a product or draw attention to their perspectives.

We should be informed consumers of the information made available to us because decisions based on this information have significant consequences. One such consequence can be seen in politics and public policy. Imagine that you have been elected as the governor of your state. One of your responsibilities is to manage the state budget and determine how to best spend your constituents’ tax dollars. As the new governor, you need to decide whether to continue funding the D.A.R.E. (Drug Abuse Resistance Education) program in public schools ( [link] ). This program typically involves police officers coming into the classroom to educate students about the dangers of becoming involved with alcohol and other drugs. According to the D.A.R.E. website (www.dare.org), this program has been very popular since its inception in 1983, and it is currently operating in 75% of school districts in the United States and in more than 40 countries worldwide. Sounds like an easy decision, right? However, on closer review, you discover that the vast majority of research into this program consistently suggests that participation has little, if any, effect on whether or not someone uses alcohol or other drugs (Clayton, Cattarello, & Johnstone, 1996; Ennett, Tobler, Ringwalt, & Flewelling, 1994; Lynam et al., 1999; Ringwalt, Ennett, & Holt, 1991). If you are committed to being a good steward of taxpayer money, will you fund this particular program, or will you try to find other programs that research has consistently demonstrated to be effective?

A D.A.R.E. poster reads “D.A.R.E. to resist drugs and violence.”

Watch this news report to learn more about some of the controversial issues surrounding the D.A.R.E. program.

Ultimately, it is not just politicians who can benefit from using research in guiding their decisions. We all might look to research from time to time when making decisions in our lives. Imagine you just found out that a close friend has breast cancer or that one of your young relatives has recently been diagnosed with autism. In either case, you want to know which treatment options are most successful with the fewest side effects. How would you find that out? You would probably talk with your doctor and personally review the research that has been done on various treatment options—always with a critical eye to ensure that you are as informed as possible.

In the end, research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or attitudes that may or may not be accurate. In the scientific community, facts can be established only using evidence collected through empirical research.

THE PROCESS OF SCIENTIFIC RESEARCH

Scientific knowledge is advanced through a process known as the scientific method . Basically, ideas (in the form of theories and hypotheses) are tested against the real world (in the form of empirical observations), and those empirical observations lead to more ideas that are tested against the real world, and so on. In this sense, the scientific process is circular. The types of reasoning within the circle are called deductive and inductive. In deductive reasoning , ideas are tested against the empirical world; in inductive reasoning , empirical observations lead to new ideas ( [link] ). These processes are inseparable, like inhaling and exhaling, but different research approaches place different emphasis on the deductive and inductive aspects.

A diagram has a box at the top labeled “hypothesis or general premise” and a box at the bottom labeled “empirical observations.” On the left, an arrow labeled “inductive reasoning” goes from the bottom to top box. On the right, an arrow labeled “deductive reasoning” goes from the top to the bottom box.

In the scientific context, deductive reasoning begins with a generalization—one hypothesis—that is then used to reach logical conclusions about the real world. If the hypothesis is correct, then the logical conclusions reached through deductive reasoning should also be correct. A deductive reasoning argument might go something like this: All living things require energy to survive (this would be your hypothesis). Ducks are living things. Therefore, ducks require energy to survive (logical conclusion). In this example, the hypothesis is correct; therefore, the conclusion is correct as well. Sometimes, however, an incorrect hypothesis may lead to a logical but incorrect conclusion. Consider this argument: all ducks are born with the ability to see. Quackers is a duck. Therefore, Quackers was born with the ability to see. Scientists use deductive reasoning to empirically test their hypotheses. Returning to the example of the ducks, researchers might design a study to test the hypothesis that if all living things require energy to survive, then ducks will be found to require energy to survive.

Deductive reasoning starts with a generalization that is tested against real-world observations; however, inductive reasoning moves in the opposite direction. Inductive reasoning uses empirical observations to construct broad generalizations. Unlike deductive reasoning, conclusions drawn from inductive reasoning may or may not be correct, regardless of the observations on which they are based. For instance, you may notice that your favorite fruits—apples, bananas, and oranges—all grow on trees; therefore, you assume that all fruit must grow on trees. This would be an example of inductive reasoning, and, clearly, the existence of strawberries, blueberries, and kiwi demonstrate that this generalization is not correct despite it being based on a number of direct observations. Scientists use inductive reasoning to formulate theories, which in turn generate hypotheses that are tested with deductive reasoning. In the end, science involves both deductive and inductive processes.

For example, case studies, which you will read about in the next section, are heavily weighted on the side of empirical observations. Thus, case studies are closely associated with inductive processes as researchers gather massive amounts of observations and seek interesting patterns (new ideas) in the data. Experimental research, on the other hand, puts great emphasis on deductive reasoning.

Play this “Deal Me In” interactive card game to practice using inductive reasoning.

We’ve stated that theories and hypotheses are ideas, but what sort of ideas are they, exactly? A theory is a well-developed set of ideas that propose an explanation for observed phenomena. Theories are repeatedly checked against the world, but they tend to be too complex to be tested all at once; instead, researchers create hypotheses to test specific aspects of a theory.

A hypothesis is a testable prediction about how the world will behave if our idea is correct, and it is often worded as an if-then statement (e.g., if I study all night, I will get a passing grade on the test). The hypothesis is extremely important because it bridges the gap between the realm of ideas and the real world. As specific hypotheses are tested, theories are modified and refined to reflect and incorporate the result of these tests [link] .

A diagram has four boxes: the top is labeled “theory,” the right is labeled “hypothesis,” the bottom is labeled “research,” and the left is labeled “observation.” Arrows flow in the direction from top to right to bottom to left and back to the top, clockwise. The top right arrow is labeled “use the hypothesis to form a theory,” the bottom right arrow is labeled “design a study to test the hypothesis,” the bottom left arrow is labeled “perform the research,” and the top left arrow is labeled “create or modify the theory.”

To see how this process works, let’s consider a specific theory and a hypothesis that might be generated from that theory. As you’ll learn in a later chapter, the James-Lange theory of emotion asserts that emotional experience relies on the physiological arousal associated with the emotional state. If you walked out of your home and discovered a very aggressive snake waiting on your doorstep, your heart would begin to race and your stomach churn. According to the James-Lange theory, these physiological changes would result in your feeling of fear. A hypothesis that could be derived from this theory might be that a person who is unaware of the physiological arousal that the sight of the snake elicits will not feel fear.

A scientific hypothesis is also falsifiable , or capable of being shown to be incorrect. Recall from the introductory chapter that Sigmund Freud had lots of interesting ideas to explain various human behaviors ( [link] ). However, a major criticism of Freud’s theories is that many of his ideas are not falsifiable; for example, it is impossible to imagine empirical observations that would disprove the existence of the id, the ego, and the superego—the three elements of personality described in Freud’s theories. Despite this, Freud’s theories are widely taught in introductory psychology texts because of their historical significance for personality psychology and psychotherapy, and these remain the root of all modern forms of therapy.

(a)A photograph shows Freud holding a cigar. (b) The mind’s conscious and unconscious states are illustrated as an iceberg floating in water. Beneath the water’s surface in the “unconscious” area are the id, ego, and superego. The area just below the water’s surface is labeled “preconscious.” The area above the water’s surface is labeled “conscious.”

In contrast, the James-Lange theory does generate falsifiable hypotheses, such as the one described above. Some individuals who suffer significant injuries to their spinal columns are unable to feel the bodily changes that often accompany emotional experiences. Therefore, we could test the hypothesis by determining how emotional experiences differ between individuals who have the ability to detect these changes in their physiological arousal and those who do not. In fact, this research has been conducted and while the emotional experiences of people deprived of an awareness of their physiological arousal may be less intense, they still experience emotion (Chwalisz, Diener, & Gallagher, 1988).

Scientific research’s dependence on falsifiability allows for great confidence in the information that it produces. Typically, by the time information is accepted by the scientific community, it has been tested repeatedly.

Visit this website to apply the scientific method and practice its steps by using them to solve a murder mystery, determine why a student is in trouble, and design an experiment to test house paint.

Scientists are engaged in explaining and understanding how the world around them works, and they are able to do so by coming up with theories that generate hypotheses that are testable and falsifiable. Theories that stand up to their tests are retained and refined, while those that do not are discarded or modified. In this way, research enables scientists to separate fact from simple opinion. Having good information generated from research aids in making wise decisions both in public policy and in our personal lives.

Review Questions

Scientific hypotheses are ________ and falsifiable.

________ are defined as observable realities.

Scientific knowledge is ________.

A major criticism of Freud’s early theories involves the fact that his theories ________.

  • were too limited in scope
  • were too outrageous
  • were too broad
  • were not testable

Critical Thinking Questions

In this section, the D.A.R.E. program was described as an incredibly popular program in schools across the United States despite the fact that research consistently suggests that this program is largely ineffective. How might one explain this discrepancy?

There is probably tremendous political pressure to appear to be hard on drugs. Therefore, even though D.A.R.E. might be ineffective, it is a well-known program with which voters are familiar.

The scientific method is often described as self-correcting and cyclical. Briefly describe your understanding of the scientific method with regard to these concepts.

This cyclical, self-correcting process is primarily a function of the empirical nature of science. Theories are generated as explanations of real-world phenomena. From theories, specific hypotheses are developed and tested. As a function of this testing, theories will be revisited and modified or refined to generate new hypotheses that are again tested. This cyclical process ultimately allows for more and more precise (and presumably accurate) information to be collected.

Personal Application Questions

Healthcare professionals cite an enormous number of health problems related to obesity, and many people have an understandable desire to attain a healthy weight. There are many diet programs, services, and products on the market to aid those who wish to lose weight. If a close friend was considering purchasing or participating in one of these products, programs, or services, how would you make sure your friend was fully aware of the potential consequences of this decision? What sort of information would you want to review before making such an investment or lifestyle change yourself?

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Research Method

Home » Purpose of Research – Objectives and Applications

Purpose of Research – Objectives and Applications

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Purpose of Research

Purpose of Research

Definition:

The purpose of research is to systematically investigate and gather information on a particular topic or issue, with the aim of answering questions, solving problems, or advancing knowledge.

The purpose of research can vary depending on the field of study, the research question, and the intended audience. In general, research can be used to:

  • Generate new knowledge and theories
  • Test existing theories or hypotheses
  • Identify trends or patterns
  • Gather information for decision-making
  • Evaluate the effectiveness of programs, policies, or interventions
  • Develop new technologies or products
  • Identify new opportunities or areas for further study.

Objectives of Research

The objectives of research may vary depending on the field of study and the specific research question being investigated. However, some common objectives of research include:

  • To explore and describe a phenomenon: Research can be conducted to describe and understand a phenomenon or situation in greater detail.
  • To test a hypothesis or theory : Research can be used to test a specific hypothesis or theory by collecting and analyzing data.
  • To identify patterns or trends: Research can be conducted to identify patterns or trends in data, which can provide insights into the behavior of a system or population.
  • To evaluate a program or intervention: Research can be used to evaluate the effectiveness of a program or intervention, such as a new drug or educational intervention.
  • To develop new knowledge or technology : Research can be conducted to develop new knowledge or technologies that can be applied to solve practical problems.
  • To inform policy decisions: Research can provide evidence to inform policy decisions and improve public policy.
  • To improve existing knowledge: Research can be conducted to improve existing knowledge and fill gaps in the current understanding of a topic.

Applications of Research

Research has a wide range of applications across various fields and industries. Here are some examples:

  • Medicine : Research is critical in developing new treatments and drugs for diseases. Researchers conduct clinical trials to test the safety and efficacy of new medications and therapies. They also study the underlying causes of diseases to find new ways to prevent or treat them.
  • Technology : Research is crucial in developing new technologies and improving existing ones. Researchers work to develop new software, hardware, and other technological innovations that can be used in various industries such as healthcare, manufacturing, and telecommunications.
  • Education : Research is essential in the field of education to develop new teaching methods and strategies. Researchers conduct studies to determine the effectiveness of various educational approaches and to identify factors that influence student learning.
  • Business : Research is critical in helping businesses make informed decisions. Market research can help businesses understand their target audience and identify trends in the market. Research can also help businesses improve their products and services.
  • Environmental Science : Research is crucial in the field of environmental science to understand the impact of human activities on the environment. Researchers conduct studies to identify ways to reduce pollution, protect natural resources, and mitigate the effects of climate change.

Goal of Research

The ultimate goal of research is to advance our understanding of the world and to contribute to the development of new theories, ideas, and technologies that can be used to improve our lives. Some more common Goals are follows:

  • Explore and discover new knowledge : Research can help uncover new information and insights that were previously unknown.
  • Test hypotheses and theories : Research can be used to test and validate theories and hypotheses, allowing researchers to refine and develop their ideas.
  • Solve practical problems: Research can be used to identify solutions to real-world problems and to inform policy and decision-making.
  • Improve understanding : Research can help improve our understanding of complex phenomena and systems, such as the human body, the natural world, and social systems.
  • Develop new technologies and innovations : Research can lead to the development of new technologies, products, and innovations that can improve our lives and society.
  • Contribute to the development of academic fields : Research can help advance academic fields by expanding our knowledge and understanding of important topics and areas of inquiry.

Importance of Research

The importance of research lies in its ability to generate new knowledge and insights, to test existing theories and ideas, and to solve practical problems.

Some of the key reasons why research is important are:

  • Advancing knowledge: Research is essential for advancing knowledge and understanding in various fields. It enables us to explore and discover new concepts, ideas, and phenomena that can contribute to scientific and technological progress.
  • Solving problems : Research can help identify and solve practical problems and challenges in various domains, such as health care, agriculture, engineering, and social policy.
  • Innovation : Research is a critical driver of innovation, as it enables the development of new products, services, and technologies that can improve people’s lives and contribute to economic growth.
  • Evidence-based decision-making : Research provides evidence and data that can inform decision-making in various fields, such as policy-making, business strategy, and healthcare.
  • Personal and professional development : Engaging in research can also contribute to personal and professional development, as it requires critical thinking, problem-solving, and communication skills.

When to use Research

Research should be used in situations where there is a need to gather new information, test existing theories, or solve problems. Some common scenarios where research is often used include:

  • Scientific inquiry : Research is essential for advancing scientific knowledge and understanding, and for exploring new concepts, theories, and phenomena.
  • Business and market analysis: Research is critical for businesses to gather data and insights about the market, customer preferences, and competition, to inform decision-making and strategy development.
  • Social policy and public administration: Research is often used in social policy and public administration to evaluate the effectiveness of programs and policies, and to identify areas where improvements are needed.
  • Healthcare: Research is essential in healthcare to develop new treatments, improve existing ones, and to understand the causes and mechanisms of diseases.
  • Education : Research is critical in education to evaluate the effectiveness of teaching methods and programs, and to develop new approaches to learning.

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Home Market Research

What is Research: Definition, Methods, Types & Examples

What is Research

The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.

Content Index

What is Research?

What are the characteristics of research.

  • Comparative analysis chart

Qualitative methods

Quantitative methods, 8 tips for conducting accurate research.

Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research , and deductive methods are more commonly associated with quantitative analysis .

Research is conducted with a purpose to:

  • Identify potential and new customers
  • Understand existing customers
  • Set pragmatic goals
  • Develop productive market strategies
  • Address business challenges
  • Put together a business expansion plan
  • Identify new business opportunities
  • Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
  • The analysis is based on logical reasoning and involves both inductive and deductive methods.
  • Real-time data and knowledge is derived from actual observations in natural settings.
  • There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
  • It creates a path for generating new questions. Existing data helps create more research opportunities.
  • It is analytical and uses all the available data so that there is no ambiguity in inference.
  • Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.

What is the purpose of research?

There are three main purposes:

  • Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory data analysis process lays the foundation for more conclusive data collection and analysis.

LEARN ABOUT: Descriptive Analysis

  • Descriptive: It focuses on expanding knowledge on current issues through a process of data collection. Descriptive research describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company profit.

LEARN ABOUT: Best Data Collection Tools

  • Explanatory: Causal research or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.

Here is a comparative analysis chart for a better understanding:

It begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.

When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires . You can use this data to make smart decisions about your marketing strategies to position your business effectively.

To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized data repository .

Types of research methods and Examples

what is research

Research methods are broadly classified as Qualitative and Quantitative .

Both methods have distinctive properties and data collection methods .

Qualitative research is a method that collects data using conversational methods, usually open-ended questions . The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

  • One-to-one Interview
  • Focus Groups
  • Ethnographic studies
  • Text Analysis

Quantitative methods deal with numbers and measurable forms . It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.

Types of quantitative methods include:

  • Survey research
  • Descriptive research
  • Correlational research

LEARN MORE: Descriptive Research vs Correlational Research

Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

  • Valid – founded, logical, rigorous, and impartial.
  • Accurate – free of errors and including required details.
  • Reliable – other people who investigate in the same way can produce similar results.
  • Timely – current and collected within an appropriate time frame.
  • Complete – includes all the data you need to support your business decisions.

Gather insights

What is a research - tips

  • Identify the main trends and issues, opportunities, and problems you observe. Write a sentence describing each one.
  • Keep track of the frequency with which each of the main findings appears.
  • Make a list of your findings from the most common to the least common.
  • Evaluate a list of the strengths, weaknesses, opportunities, and threats identified in a SWOT analysis .
  • Prepare conclusions and recommendations about your study.
  • Act on your strategies
  • Look for gaps in the information, and consider doing additional inquiry if necessary
  • Plan to review the results and consider efficient methods to analyze and interpret results.

Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.

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What is Research? – Purpose of Research

DiscoverPhDs

  • By DiscoverPhDs
  • September 10, 2020

Purpose of Research - What is Research

The purpose of research is to enhance society by advancing knowledge through the development of scientific theories, concepts and ideas. A research purpose is met through forming hypotheses, collecting data, analysing results, forming conclusions, implementing findings into real-life applications and forming new research questions.

What is Research

Simply put, research is the process of discovering new knowledge. This knowledge can be either the development of new concepts or the advancement of existing knowledge and theories, leading to a new understanding that was not previously known.

As a more formal definition of research, the following has been extracted from the Code of Federal Regulations :

what is important to research

While research can be carried out by anyone and in any field, most research is usually done to broaden knowledge in the physical, biological, and social worlds. This can range from learning why certain materials behave the way they do, to asking why certain people are more resilient than others when faced with the same challenges.

The use of ‘systematic investigation’ in the formal definition represents how research is normally conducted – a hypothesis is formed, appropriate research methods are designed, data is collected and analysed, and research results are summarised into one or more ‘research conclusions’. These research conclusions are then shared with the rest of the scientific community to add to the existing knowledge and serve as evidence to form additional questions that can be investigated. It is this cyclical process that enables scientific research to make continuous progress over the years; the true purpose of research.

What is the Purpose of Research

From weather forecasts to the discovery of antibiotics, researchers are constantly trying to find new ways to understand the world and how things work – with the ultimate goal of improving our lives.

The purpose of research is therefore to find out what is known, what is not and what we can develop further. In this way, scientists can develop new theories, ideas and products that shape our society and our everyday lives.

Although research can take many forms, there are three main purposes of research:

  • Exploratory: Exploratory research is the first research to be conducted around a problem that has not yet been clearly defined. Exploration research therefore aims to gain a better understanding of the exact nature of the problem and not to provide a conclusive answer to the problem itself. This enables us to conduct more in-depth research later on.
  • Descriptive: Descriptive research expands knowledge of a research problem or phenomenon by describing it according to its characteristics and population. Descriptive research focuses on the ‘how’ and ‘what’, but not on the ‘why’.
  • Explanatory: Explanatory research, also referred to as casual research, is conducted to determine how variables interact, i.e. to identify cause-and-effect relationships. Explanatory research deals with the ‘why’ of research questions and is therefore often based on experiments.

Characteristics of Research

There are 8 core characteristics that all research projects should have. These are:

  • Empirical  – based on proven scientific methods derived from real-life observations and experiments.
  • Logical  – follows sequential procedures based on valid principles.
  • Cyclic  – research begins with a question and ends with a question, i.e. research should lead to a new line of questioning.
  • Controlled  – vigorous measures put into place to keep all variables constant, except those under investigation.
  • Hypothesis-based  – the research design generates data that sufficiently meets the research objectives and can prove or disprove the hypothesis. It makes the research study repeatable and gives credibility to the results.
  • Analytical  – data is generated, recorded and analysed using proven techniques to ensure high accuracy and repeatability while minimising potential errors and anomalies.
  • Objective  – sound judgement is used by the researcher to ensure that the research findings are valid.
  • Statistical treatment  – statistical treatment is used to transform the available data into something more meaningful from which knowledge can be gained.

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Types of Research

Research can be divided into two main types: basic research (also known as pure research) and applied research.

Basic Research

Basic research, also known as pure research, is an original investigation into the reasons behind a process, phenomenon or particular event. It focuses on generating knowledge around existing basic principles.

Basic research is generally considered ‘non-commercial research’ because it does not focus on solving practical problems, and has no immediate benefit or ways it can be applied.

While basic research may not have direct applications, it usually provides new insights that can later be used in applied research.

Applied Research

Applied research investigates well-known theories and principles in order to enhance knowledge around a practical aim. Because of this, applied research focuses on solving real-life problems by deriving knowledge which has an immediate application.

Methods of Research

Research methods for data collection fall into one of two categories: inductive methods or deductive methods.

Inductive research methods focus on the analysis of an observation and are usually associated with qualitative research. Deductive research methods focus on the verification of an observation and are typically associated with quantitative research.

Research definition

Qualitative Research

Qualitative research is a method that enables non-numerical data collection through open-ended methods such as interviews, case studies and focus groups .

It enables researchers to collect data on personal experiences, feelings or behaviours, as well as the reasons behind them. Because of this, qualitative research is often used in fields such as social science, psychology and philosophy and other areas where it is useful to know the connection between what has occurred and why it has occurred.

Quantitative Research

Quantitative research is a method that collects and analyses numerical data through statistical analysis.

It allows us to quantify variables, uncover relationships, and make generalisations across a larger population. As a result, quantitative research is often used in the natural and physical sciences such as engineering, biology, chemistry, physics, computer science, finance, and medical research, etc.

What does Research Involve?

Research often follows a systematic approach known as a Scientific Method, which is carried out using an hourglass model.

A research project first starts with a problem statement, or rather, the research purpose for engaging in the study. This can take the form of the ‘ scope of the study ’ or ‘ aims and objectives ’ of your research topic.

Subsequently, a literature review is carried out and a hypothesis is formed. The researcher then creates a research methodology and collects the data.

The data is then analysed using various statistical methods and the null hypothesis is either accepted or rejected.

In both cases, the study and its conclusion are officially written up as a report or research paper, and the researcher may also recommend lines of further questioning. The report or research paper is then shared with the wider research community, and the cycle begins all over again.

Although these steps outline the overall research process, keep in mind that research projects are highly dynamic and are therefore considered an iterative process with continued refinements and not a series of fixed stages.

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The term research instrument refers to any tool that you may use to collect, measure and analyse research data.

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Sam is a new PhD student at Teesside University. Her research is focussed on better understanding how writing poetry can help cancer survivors to work through mental and emotional issues.

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Michele is a first-year PhD candidate in a double degree program between the University of Girona (Spain) & Technical University Munich (Germany). His research has the aim of innovating water treatment technologies.

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Six Reasons Why Research is Important

Importance of internet Research

Everyone conducts research in some form or another from a young age, whether news, books, or browsing the Internet. Internet users come across thoughts, ideas, or perspectives - the curiosity that drives the desire to explore. However, when research is essential to make practical decisions, the nature of the study alters - it all depends on its application and purpose. For instance, skilled research offered as a  research paper service  has a definite objective, and it is focused and organized. Professional research helps derive inferences and conclusions from solving problems. visit the HB tool services for the amazing research tools that will help to solve your problems regarding the research on any project.

What is the Importance of Research?

The primary goal of the research is to guide action, gather evidence for theories, and contribute to the growth of knowledge in data analysis. This article discusses the importance of research and the multiple reasons why it is beneficial to everyone, not just students and scientists.

On the other hand, research is important in business decision-making because it can assist in making better decisions when combined with their experience and intuition.

Reasons for the Importance of Research

  • Acquire Knowledge Effectively
  • Research helps in problem-solving
  • Provides the latest information
  • Builds credibility
  • Helps in business success
  • Discover and Seize opportunities

1-  Acquire Knowledge Efficiently through Research

The most apparent reason to conduct research is to understand more. Even if you think you know everything there is to know about a subject, there is always more to learn. Research helps you expand on any prior knowledge you have of the subject. The research process creates new opportunities for learning and progress.

2- Research Helps in Problem-solving

Problem-solving can be divided into several components, which require knowledge and analysis, for example,  identification of issues, cause identification,  identifying potential solutions, decision to take action, monitoring and evaluation of activity and outcomes.

You may just require additional knowledge to formulate an informed strategy and make an informed decision. When you know you've gathered reliable data, you'll be a lot more confident in your answer.

3- Research Provides the Latest Information

Research enables you to seek out the most up-to-date facts. There is always new knowledge and discoveries in various sectors, particularly scientific ones. Staying updated keeps you from falling behind and providing inaccurate or incomplete information. You'll be better prepared to discuss a topic and build on ideas if you have the most up-to-date information. With the help of tools and certifications such as CIRS , you may learn internet research skills quickly and easily. Internet research can provide instant, global access to information.

4- Research Builds Credibility

Research provides a solid basis for formulating thoughts and views. You can speak confidently about something you know to be true. It's much more difficult for someone to find flaws in your arguments after you've finished your tasks. In your study, you should prioritize the most reputable sources. Your research should focus on the most reliable sources. You won't be credible if your "research" comprises non-experts' opinions. People are more inclined to pay attention if your research is excellent.

5-  Research Helps in Business Success

R&D might also help you gain a competitive advantage. Finding ways to make things run more smoothly and differentiate a company's products from those of its competitors can help to increase a company's market worth.

6-  Research Discover and Seize Opportunities

People can maximize their potential and achieve their goals through various opportunities provided by research. These include getting jobs, scholarships, educational subsidies, projects, commercial collaboration, and budgeted travel. Research is essential for anyone looking for work or a change of environment. Unemployed people will have a better chance of finding potential employers through job advertisements or agencies. 

How to Improve Your Research Skills

Start with the big picture and work your way down.

It might be hard to figure out where to start when you start researching. There's nothing wrong with a simple internet search to get you started. Online resources like Google and Wikipedia are a great way to get a general idea of a subject, even though they aren't always correct. They usually give a basic overview with a short history and any important points.

Identify Reliable Source

Not every source is reliable, so it's critical that you can tell the difference between the good ones and the bad ones. To find a reliable source, use your analytical and critical thinking skills and ask yourself the following questions: Is this source consistent with other sources I've discovered? Is the author a subject matter expert? Is there a conflict of interest in the author's point of view on this topic?

Validate Information from Various Sources

Take in new information.

The purpose of research is to find answers to your questions, not back up what you already assume. Only looking for confirmation is a minimal way to research because it forces you to pick and choose what information you get and stops you from getting the most accurate picture of the subject. When you do research, keep an open mind to learn as much as possible.

Facilitates Learning Process

Learning new things and implementing them in daily life can be frustrating. Finding relevant and credible information requires specialized training and web search skills due to the sheer enormity of the Internet and the rapid growth of indexed web pages. On the other hand, short courses and Certifications like CIRS make the research process more accessible. CIRS Certification offers complete knowledge from beginner to expert level. You can become a Certified Professional Researcher and get a high-paying job, but you'll also be much more efficient and skilled at filtering out reliable data. You can learn more about becoming a Certified Professional Researcher.

Stay Organized

You'll see a lot of different material during the process of gathering data, from web pages to PDFs to videos. You must keep all of this information organized in some way so that you don't lose anything or forget to mention something properly. There are many ways to keep your research project organized, but here are a few of the most common:  Learning Management Software , Bookmarks in your browser, index cards, and a bibliography that you can add to as you go are all excellent tools for writing.

Make Use of the library's Resources

If you still have questions about researching, don't worry—even if you're not a student performing academic or course-related research, there are many resources available to assist you. Many high school and university libraries, in reality, provide resources not only for staff and students but also for the general public. Look for research guidelines or access to specific databases on the library's website. Association of Internet Research Specialists enjoys sharing informational content such as research-related articles , research papers , specialized search engines list compiled from various sources, and contributions from our members and in-house experts.

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Research Basics: What Is Research?

Why is research important.

Research helps us answer important questions. Community members can be involved in research by telling researchers about their needs. Outreach workers share a bond with the members of the communities they serve. This relationship is built on trust and helps community members to be comfortable sharing their needs and the needs of their communities with outreach workers. The better information researchers collect from communities, the better researchers can come up with solutions for and with communities.

Click on the questions below to learn more about each topic.

What is research?

Research is the process of learning about the world around us. Research is a general term that can be used in different ways. People may do internet research about new products they plan to buy, and children do research projects in school. Research done by university teams has a

specific meaning. Research teams use special processes to collect information from the world around them to try to fill gaps in what we know. Research teams have to use these processes consistently and be open to finding unexpected answers to the questions they ask.

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  •  What is evidence?

You may hear research called “the evidence”. Evidence is the information that researchers gather from hands-on experiments, interviews, surveys, looking through records, and many more ways. Researchers must gather evidence from the world around them so answers to their research questions are based on facts. Evidence can provide answers to questions and may even inspire new and better questions.

What are the basic steps of the research process?

Research usually follows a basic set of steps. First, the research team names the problem they want to solve or information they want to find. Often, research topics are based on the needs of the community or gaps in understanding. Then the research team does a search of the information that already exists on the topic. After their initial search, the team makes a hypothesis.

A hypothesis is a statement, or educated guess, about what the research team believes they will find through their research. Next, the team will choose the design for their research study. There are several different ways a team can design a study to gather information. Then the research team recruits participants and collects data from those participants. 

Finally, the research team analyzes the data to answer their questions and shares the results with others in their field, the community, and the general public.

What are types of research?

Quantitative research organizes data into numbers or patterns to answer questions. It typically involves a large number of participants, with the goal of making generalizations, or assumptions about a larger group. 

Qualitative research uses the voices of participants to gain insight into why things happen. It typically involves a small number of participants, with the goal of gaining a deep understanding of an issue or a person’s experience. These types of research answer different questions, involve different numbers of participants, and may be used in combination.

What is data?

Data are the pieces of information collected during a research study. Data can be collected in a variety of ways including biological measurements (for example, blood, urine, saliva), surveys, interviews, focus groups, and observation. Analysis of the data helps the research team make conclusions at the end of the study.

  •  What is validity?

Validity in research means that the research team chose the right tools to answer the questions they had at the beginning of the research study.

  •  What is reliability?

Reliability in research means that the tool used leads to the same results when the tool is used over and over.

  • What is sample size?

Sample size refers to the number of participants in a research study. Because one of the goals of quantitative research is to lead to results that can be generalized and applied to a large group or community, a larger sample size helps to increase the chance of data representing the larger group. For example, if only three people are surveyed out of 500, the research team may find only three strong opinions. However, if the research team surveys 100 people, the opinions are more likely to represent a range and average out to represent the feelings of the 500 people.

Who is involved in the research team?

Research teams vary in size from two to dozens of people. Everyone works together to answer a set of questions but each member has a different role. The principal investigator (PI) is the person who leads the research project. Usually the PI is part of a university and has experience and training that make him or her qualified to lead the research team. The PI is responsible for all parts of the project, from making sure the study is ethical to managing grant money and the members of the team. These team members include university colleagues, students, community health workers, and healthcare professionals among others. Team members may help develop the research questions, design, budget, and the presentation of results.

What are data collection methods?

During a research project, the research team may use one or several different methods to gather data from the research participants. Some of the most common quantitative research methods are biological measurements (for example, blood, urine, saliva), surveys, and reviews of existing data (for example, medical records). Some of the most common qualitative research methods are interviews, focus groups, and observations.

  • Body measurements and functions
  •  What is a survey?

Researchers use surveys to ask participants questions. These surveys can be filled out with pen and paper, online, or by a member of the research team who is asking questions out loud. Outreach workers can help to create surveys that are understandable to the community and that ask questions important to the community.

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What is a review of existing data?

A review of existing data may include looking through various documents orginally collected for another reason (medical records and/or responses to completed surveys) in order to answer a new question. For example, a researcher may want to understand how common visits are for a particular health condition in a community and may review medical records to find out.

What is an interview?

An interview is another tool that researchers use to collect data from participants indiviually. An interview allows a researcher to ask more in-depth questions or questions of a more personal nature because they are one-on-one. The interviewer may stick to a strict set of pre-written questions or may allow what is most important to the participant to guide the conversation. The type of interview is determined by the question the researchers are trying to answer. The interviewer either takes detailed notes or audio records the interview to be written up later so the individual participant can be quoted. The quotations for one or more interviews are analyzed, and the researchers draw insights and conclusions.

  • What is a focus group?

A focus group is another tool that researchers use to collect data directly from participants. Focus groups are loosely structured interviews of several participants at a time. The group setting gives participants the opportunity to talk to one another and brainstorm together. There is always someone from the research team at the focus group who asks questions and keeps the discussion on track.

Usually focus groups have 6-10 participants so that the group is large enough to have good conversation, but small enough to manage the conversation and stay on schedule. Focus groups are usually audio recorded and later the recording is written up so that the participants can be quoted. The quotations are analyzed, and the researchers draw insights and conclusions.

What are research ethics?

There are lots of rules and questions to be considered when doing research that involves people. Some of the guiding principles are outlined in a government report, called the Belmont Report. In this report, three major principles are discussed: respect for persons, beneficence, and justice. Respect for persons means that researchers should respect a participant's decision to take part in a study or not. The participant should also give consent once he/she is aware of all that will happen during the study. Beneficence means that researchers should increase the benefits of the study and decrease the risks to the participant as much as possible. Justice means that the study should provide useful information and the participant should benefit from the results.

  •  What is informed consent?

Informed consent means that a participant has agreed to participate in a study after he/she has been made aware of everything that will happen during the study. Often, this consent must be documented on a consent form. If a consent form is used, it should be at a reading level that is understandable to all participants. The form should include the goals of the study, any risks involved, what the participant will have to do, how long the study will last, information about how the participant's information will be protected, and information about compensation, if applicable. In some cases, a form is not used. There may be studies in which verbal consent is acceptable. In all cases, participants must be made fully aware of the study and give consent before the collection of any data.

  •  What is an IRB?

IRB stands for Institutional Review Board. Universities and other research organizations have an IRB to make sure research projects protect the people who are participating in research. The IRB reviews and approves all research projects before they begin. Researchers may need to make changes to their study if the IRB finds that the project does not protect the participants, their rights, or their privacy.

  •   What is compensation?

Usually, research participants are compensated for the time they spend participating in a research project. Compensation can take the form of money, gift cards, or other tokens of appreciation (hats, water bottles, shirts). Research teams must consider ethical questions with compensation. Paying participants for their time can encourage them to participate in the study and can improve recruitment. However, research teams must be careful not to offer so much compensation that people feel pressured to participate in the study.

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How are research projects funded?

Research projects can be expensive. The federal government, state government, and foundations may give grant funding. A research grant is an amount of money given to a research team to answer a set of questions. Grant funding is competitive and the research team must complete a grant application that explains the project, the impact of the project, and the budget for the project. The grant process can be long; writing the application can take 3-6 months and decisions about funding can take up to a year.

  •  What is a budget?

A research budget is a document that describes the costs of every part of the research project. The budget incudes salaries, equipment (for example, tape recorder), services (for example, translation, printing), supplies (for example, containers for sample collection), travel, and participant compensation.

  •  What is a biosketch?

A biosketch is a short write-up that describes each member of the research team. It includes the team member's training or educaction, a personal statement that describes how he/she will be involved in the project, and past successes that make him/her a good fit for the team. Community partners should include their connections to the research team, any past roles in research, unique contributions, and reasons for wanting to be involved with this particular project.

How are research results shared?

The research team may share the results of a research project with several groups of people using several different formats. The team may share results with other researchers, participants, a specific community, and/or the public. Some formats for sharing results include papers in scientific journals, presentations at community or professional meetings and press releases to the public. Scientific papers are written by the research team and include an introduction that describes the reason for the study, the methods that describe the project design and plans for analysis, the results, and a discussion of those results. Presentations can range from lectures using PowerPoint to hands-on interactive workshops. Press releases describe the most important findings from a project in a concise way for the media to share with the public.

  •  What is peer review?

Peer review is the process papers must go through to be published in scientific journals. Papers that are peer-reviewed are considered more trustworthy than papers that are just published online or in magazines or newspapers. After a paper is sent to a scientific journal, the editor determines if it is a good fit for the journal and sends the paper to be reviewed by experts in the same area of research. Each reviewer reads the paper and makes a recommendation to the editor. The editor then decides to accept the paper, reject the paper, or ask that the author make changes. This thorough process helps to make sure the papers in journals are of high quality.

Research Impact: The What, Why, When and How

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what is important to research

  • Hugh P. McKenna   ORCID: orcid.org/0000-0003-4916-6602 2  

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In this opening chapter, readers will be introduced to the attainment and assessment of research impact. The traditional approach to research assessment will be described briefly and how more active and proactive means of achieving impact have developed. It is a given that researchers have not grasped the importance of impact voluntarily. Rather, various incentives encouraged them to pursue research impact from their projects. These included the emphasis that funding bodies placed on pathways to impact and the drive within universities for a third funding stream through technology and knowledge transfer. However, it was the United Kingdom’s Research Excellence Framework that concentrated the minds of researchers and university leaders on research impact. This chapter will introduce the REF structures and processes and pay specific attention to the reach and significance of impact.

We grow no food on campus, so like every poet, priest or potter…, we must explain why we have faith in the usefulness of what we do provide (Gray and Gray [ 1 ]).

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What Is the Importance of Research? 5 Reasons Why Research is Critical

by Logan Bessant | Nov 16, 2021 | Science

What Is the Importance of Research? 5 Reasons Why Research is Critical

Most of us appreciate that research is a crucial part of medical advancement. But what exactly is the importance of research? In short, it is critical in the development of new medicines as well as ensuring that existing treatments are used to their full potential. 

Research can bridge knowledge gaps and change the way healthcare practitioners work by providing solutions to previously unknown questions.

In this post, we’ll discuss the importance of research and its impact on medical breakthroughs.  

The Importance Of Health Research

The purpose of studying is to gather information and evidence, inform actions, and contribute to the overall knowledge of a certain field. None of this is possible without research. 

Understanding how to conduct research and the importance of it may seem like a very simple idea to some, but in reality, it’s more than conducting a quick browser search and reading a few chapters in a textbook. 

No matter what career field you are in, there is always more to learn. Even for people who hold a Doctor of Philosophy (PhD) in their field of study, there is always some sort of unknown that can be researched. Delving into this unlocks the unknowns, letting you explore the world from different perspectives and fueling a deeper understanding of how the universe works.

To make things a little more specific, this concept can be clearly applied in any healthcare scenario. Health research has an incredibly high value to society as it provides important information about disease trends and risk factors, outcomes of treatments, patterns of care, and health care costs and use. All of these factors as well as many more are usually researched through a clinical trial. 

What Is The Importance Of Clinical Research?

Clinical trials are a type of research that provides information about a new test or treatment. They are usually carried out to find out what, or if, there are any effects of these procedures or drugs on the human body. 

All legitimate clinical trials are carefully designed, reviewed and completed, and need to be approved by professionals before they can begin. They also play a vital part in the advancement of medical research including:

  • Providing new and good information on which types of drugs are more effective.  
  • Bringing new treatments such as medicines, vaccines and devices into the field. 
  • Testing the safety and efficacy of a new drug before it is brought to market and used in clinical practice.
  • Giving the opportunity for more effective treatments to benefit millions of lives both now and in the future. 
  • Enhancing health, lengthening life, and reducing the burdens of illness and disability. 

This all plays back to clinical research as it opens doors to advancing prevention, as well as providing treatments and cures for diseases and disabilities. Clinical trial volunteer participants are essential to this progress which further supports the need for the importance of research to be well-known amongst healthcare professionals, students and the general public. 

The image shows a researchers hand holding a magnifying glass to signify the importance of research.

Five Reasons Why Research is Critical

Research is vital for almost everyone irrespective of their career field. From doctors to lawyers to students to scientists, research is the key to better work. 

  • Increases quality of life

 Research is the backbone of any major scientific or medical breakthrough. None of the advanced treatments or life-saving discoveries used to treat patients today would be available if it wasn’t for the detailed and intricate work carried out by scientists, doctors and healthcare professionals over the past decade. 

This improves quality of life because it can help us find out important facts connected to the researched subject. For example, universities across the globe are now studying a wide variety of things from how technology can help breed healthier livestock, to how dance can provide long-term benefits to people living with Parkinson’s. 

For both of these studies, quality of life is improved. Farmers can use technology to breed healthier livestock which in turn provides them with a better turnover, and people who suffer from Parkinson’s disease can find a way to reduce their symptoms and ease their stress. 

Research is a catalyst for solving the world’s most pressing issues. Even though the complexity of these issues evolves over time, they always provide a glimmer of hope to improving lives and making processes simpler. 

  • Builds up credibility 

People are willing to listen and trust someone with new information on one condition – it’s backed up. And that’s exactly where research comes in. Conducting studies on new and unfamiliar subjects, and achieving the desired or expected outcome, can help people accept the unknown.

However, this goes without saying that your research should be focused on the best sources. It is easy for people to poke holes in your findings if your studies have not been carried out correctly, or there is no reliable data to back them up. 

This way once you have done completed your research, you can speak with confidence about your findings within your field of study. 

  • Drives progress forward 

It is with thanks to scientific research that many diseases once thought incurable, now have treatments. For example, before the 1930s, anyone who contracted a bacterial infection had a high probability of death. There simply was no treatment for even the mildest of infections as, at the time, it was thought that nothing could kill bacteria in the gut.

When antibiotics were discovered and researched in 1928, it was considered one of the biggest breakthroughs in the medical field. This goes to show how much research drives progress forward, and how it is also responsible for the evolution of technology . 

Today vaccines, diagnoses and treatments can all be simplified with the progression of medical research, making us question just what research can achieve in the future. 

  • Engages curiosity 

The acts of searching for information and thinking critically serve as food for the brain, allowing our inherent creativity and logic to remain active. Aside from the fact that this curiosity plays such a huge part within research, it is also proven that exercising our minds can reduce anxiety and our chances of developing mental illnesses in the future. 

Without our natural thirst and our constant need to ask ‘why?’ and ‘how?’ many important theories would not have been put forward and life-changing discoveries would not have been made. The best part is that the research process itself rewards this curiosity. 

Research opens you up to different opinions and new ideas which can take a proposed question and turn into a real-life concept. It also builds discerning and analytical skills which are always beneficial in many career fields – not just scientific ones. 

  • Increases awareness 

The main goal of any research study is to increase awareness, whether it’s contemplating new concepts with peers from work or attracting the attention of the general public surrounding a certain issue. 

Around the globe, research is used to help raise awareness of issues like climate change, racial discrimination, and gender inequality. Without consistent and reliable studies to back up these issues, it would be hard to convenience people that there is a problem that needs to be solved in the first place. 

The problem is that social media has become a place where fake news spreads like a wildfire, and with so many incorrect facts out there it can be hard to know who to trust. Assessing the integrity of the news source and checking for similar news on legitimate media outlets can help prove right from wrong. 

This can pinpoint fake research articles and raises awareness of just how important fact-checking can be. 

The Importance Of Research To Students

It is not a hidden fact that research can be mentally draining, which is why most students avoid it like the plague. But the matter of fact is that no matter which career path you choose to go down, research will inevitably be a part of it. 

But why is research so important to students ? The truth is without research, any intellectual growth is pretty much impossible. It acts as a knowledge-building tool that can guide you up to the different levels of learning. Even if you are an expert in your field, there is always more to uncover, or if you are studying an entirely new topic, research can help you build a unique perspective about it.

For example, if you are looking into a topic for the first time, it might be confusing knowing where to begin. Most of the time you have an overwhelming amount of information to sort through whether that be reading through scientific journals online or getting through a pile of textbooks. Research helps to narrow down to the most important points you need so you are able to find what you need to succeed quickly and easily. 

It can also open up great doors in the working world. Employers, especially those in the scientific and medical fields, are always looking for skilled people to hire. Undertaking research and completing studies within your academic phase can show just how multi-skilled you are and give you the resources to tackle any tasks given to you in the workplace. 

The Importance Of Research Methodology

There are many different types of research that can be done, each one with its unique methodology and features that have been designed to use in specific settings. 

When showing your research to others, they will want to be guaranteed that your proposed inquiry needs asking, and that your methodology is equipt to answer your inquiry and will convey the results you’re looking for.

That’s why it’s so important to choose the right methodology for your study. Knowing what the different types of research are and what each of them focuses on can allow you to plan your project to better utilise the most appropriate methodologies and techniques available. Here are some of the most common types:

  • Theoretical Research: This attempts to answer a question based on the unknown. This could include studying phenomena or ideas whose conclusions may not have any immediate real-world application. Commonly used in physics and astronomy applications.
  • Applied Research: Mainly for development purposes, this seeks to solve a practical problem that draws on theory to generate practical scientific knowledge. Commonly used in STEM and medical fields. 
  • Exploratory Research: Used to investigate a problem that is not clearly defined, this type of research can be used to establish cause-and-effect relationships. It can be applied in a wide range of fields from business to literature. 
  • Correlational Research: This identifies the relationship between two or more variables to see if and how they interact with each other. Very commonly used in psychological and statistical applications. 

The Importance Of Qualitative Research

This type of research is most commonly used in scientific and social applications. It collects, compares and interprets information to specifically address the “how” and “why” research questions. 

Qualitative research allows you to ask questions that cannot be easily put into numbers to understand human experience because you’re not limited by survey instruments with a fixed set of possible responses.

Information can be gathered in numerous ways including interviews, focus groups and ethnographic research which is then all reported in the language of the informant instead of statistical analyses. 

This type of research is important because they do not usually require a hypothesis to be carried out. Instead, it is an open-ended research approach that can be adapted and changed while the study is ongoing. This enhances the quality of the data and insights generated and creates a much more unique set of data to analyse. 

The Process Of Scientific Research

No matter the type of research completed, it will be shared and read by others. Whether this is with colleagues at work, peers at university, or whilst it’s being reviewed and repeated during secondary analysis.

A reliable procedure is necessary in order to obtain the best information which is why it’s important to have a plan. Here are the six basic steps that apply in any research process. 

  • Observation and asking questions: Seeing a phenomenon and asking yourself ‘How, What, When, Who, Which, Why, or Where?’. It is best that these questions are measurable and answerable through experimentation. 
  • Gathering information: Doing some background research to learn what is already known about the topic, and what you need to find out. 
  • Forming a hypothesis: Constructing a tentative statement to study.
  • Testing the hypothesis: Conducting an experiment to test the accuracy of your statement. This is a way to gather data about your predictions and should be easy to repeat. 
  • Making conclusions: Analysing the data from the experiment(s) and drawing conclusions about whether they support or contradict your hypothesis. 
  • Reporting: Presenting your findings in a clear way to communicate with others. This could include making a video, writing a report or giving a presentation to illustrate your findings. 

Although most scientists and researchers use this method, it may be tweaked between one study and another. Skipping or repeating steps is common within, however the core principles of the research process still apply.

By clearly explaining the steps and procedures used throughout the study, other researchers can then replicate the results. This is especially beneficial for peer reviews that try to replicate the results to ensure that the study is sound. 

What Is The Importance Of Research In Everyday Life?

Conducting a research study and comparing it to how important it is in everyday life are two very different things.

Carrying out research allows you to gain a deeper understanding of science and medicine by developing research questions and letting your curiosity blossom. You can experience what it is like to work in a lab and learn about the whole reasoning behind the scientific process. But how does that impact everyday life? 

Simply put, it allows us to disprove lies and support truths. This can help society to develop a confident attitude and not believe everything as easily, especially with the rise of fake news.

Research is the best and reliable way to understand and act on the complexities of various issues that we as humans are facing. From technology to healthcare to defence to climate change, carrying out studies is the only safe and reliable way to face our future.

Not only does research sharpen our brains, but also helps us to understand various issues of life in a much larger manner, always leaving us questioning everything and fuelling our need for answers. 

Logan Bessant

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Open Education Online

10 Reasons Why Research is Important

No matter what career field you’re in or how high up you are, there’s always more to learn . The same applies to your personal life. No matter how many experiences you have or how diverse your social circle, there are things you don’t know. Research unlocks the unknowns, lets you explore the world from different perspectives, and fuels a deeper understanding. In some areas, research is an essential part of success. In others, it may not be absolutely necessary, but it has many benefits. Here are ten reasons why research is important:

#1. Research expands your knowledge base

The most obvious reason to do research is that you’ll learn more. There’s always more to learn about a topic, even if you are already well-versed in it. If you aren’t, research allows you to build on any personal experience you have with the subject. The process of research opens up new opportunities for learning and growth.

#2. Research gives you the latest information

Research encourages you to find the most recent information available . In certain fields, especially scientific ones, there’s always new information and discoveries being made. Staying updated prevents you from falling behind and giving info that’s inaccurate or doesn’t paint the whole picture. With the latest info, you’ll be better equipped to talk about a subject and build on ideas.

#3. Research helps you know what you’re up against

In business, you’ll have competition. Researching your competitors and what they’re up to helps you formulate your plans and strategies. You can figure out what sets you apart. In other types of research, like medicine, your research might identify diseases, classify symptoms, and come up with ways to tackle them. Even if your “enemy” isn’t an actual person or competitor, there’s always some kind of antagonist force or problem that research can help you deal with.

#4. Research builds your credibility

People will take what you have to say more seriously when they can tell you’re informed. Doing research gives you a solid foundation on which you can build your ideas and opinions. You can speak with confidence about what you know is accurate. When you’ve done the research, it’s much harder for someone to poke holes in what you’re saying. Your research should be focused on the best sources. If your “research” consists of opinions from non-experts, you won’t be very credible. When your research is good, though, people are more likely to pay attention.

#5. Research helps you narrow your scope

When you’re circling a topic for the first time, you might not be exactly sure where to start. Most of the time, the amount of work ahead of you is overwhelming. Whether you’re writing a paper or formulating a business plan, it’s important to narrow the scope at some point. Research helps you identify the most unique and/or important themes. You can choose the themes that fit best with the project and its goals.

#6. Research teaches you better discernment

Doing a lot of research helps you sift through low-quality and high-quality information. The more research you do on a topic, the better you’ll get at discerning what’s accurate and what’s not. You’ll also get better at discerning the gray areas where information may be technically correct but used to draw questionable conclusions.

#7. Research introduces you to new ideas

You may already have opinions and ideas about a topic when you start researching. The more you research, the more viewpoints you’ll come across. This encourages you to entertain new ideas and perhaps take a closer look at yours. You might change your mind about something or, at least, figure out how to position your ideas as the best ones.

#8. Research helps with problem-solving

Whether it’s a personal or professional problem, it helps to look outside yourself for help. Depending on what the issue is, your research can focus on what others have done before. You might just need more information, so you can make an informed plan of attack and an informed decision. When you know you’ve collected good information, you’ll feel much more confident in your solution.

#9. Research helps you reach people

Research is used to help raise awareness of issues like climate change , racial discrimination, gender inequality , and more. Without hard facts, it’s very difficult to prove that climate change is getting worse or that gender inequality isn’t progressing as quickly as it should. The public needs to know what the facts are, so they have a clear idea of what “getting worse” or “not progressing” actually means. Research also entails going beyond the raw data and sharing real-life stories that have a more personal impact on people.

#10. Research encourages curiosity

Having curiosity and a love of learning take you far in life. Research opens you up to different opinions and new ideas. It also builds discerning and analytical skills. The research process rewards curiosity. When you’re committed to learning, you’re always in a place of growth. Curiosity is also good for your health. Studies show curiosity is associated with higher levels of positivity, better satisfaction with life, and lower anxiety.

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Recognizing the Value of Educational Research

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  • A recent survey shows that research on teaching and learning is not valued at many AACSB-accredited schools across the U.S. and Canada.
  • One reason that business schools might not recognize research on teaching and learning is that the journal quality lists they commonly use to assess faculty intellectual contributions focus primarily on discipline-based scholarship.
  • STEM fields already place equal value on research on teaching and learning within individual disciplines. By following their lead, two Canadian scholars argue, business schools will enrich their students’ learning experiences.    

If business educators were asked to define the purpose of business schools, they likely would emphasize the need to “prepare the next generation of leaders.” But if this is the case, why do so few business schools prioritize research that advances teaching and curricular design?

Researcher Sanobar Siddiqui first explored this question as the subject of her doctoral dissertation. “One of my thesis findings was that the tenure system’s lack of rewards impedes business academics from pursuing research in teaching and learning,” she explains.

Now an assistant professor of accounting at the University of Regina’s Faculty of Business Administration in Canada, Siddiqui wanted to learn why so many business schools do not value research on teaching and learning (RoTL). This response is puzzling, she says, given that Standard 7 of the  AACSB Business Accreditation Standards  accepts “scholarship of teaching and learning” as documentation to indicate a business school’s teaching effectiveness and impact.

She and Camillo Lento, a professor with the Faculty of Business Administration at Lakehead University in Thunder Bay, Ontario, published a  paper  on the status of RoTL in the April 2022 edition of the International Journal of Educational Management . The paper’s findings are based on a survey in which Siddiqui and Lento asked educators two questions:

  • How do AACSB-accredited business schools in the U.S. and Canada define “teaching effectiveness,” according to AACSB’s Standard 7?
  • Do these schools consider research on teaching and learning in their promotion and tenure decisions?

This topic is particularly important, says Siddiqui, because business schools serve such diverse student audiences. Moreover, learner success is integral to every business school’s mission. Many of the instructional strategies “that we use in class are not research-informed or evidence-based. Hence, we are shortchanging our students,” she says. “Our teaching needs to catch up with the changes we see in our classroom.”

‘A Last Priority’

Siddiqui and Lento received 78 responses to their survey; in the second phase of their study, they conducted semi-structured interviews with 11 educators in the U.S. and Canada.

Among survey respondents, 42 percent noted that they were “unaware of an explicit teaching effectiveness definition” at their schools, but 58 percent said the policies in place at their schools communicated “an implied definition.” Only one respondent could quote a definition of teaching effectiveness from the school’s website.

Respondents noted a lack of “perceived respect and value” for RoTL, describing this line of scholarship as “a last priority” at their schools. As one educator put it, “Our department does not really care about teaching as long as you are cranking out strong scholarship.”

Schools that consider educational research for tenure and faculty qualification tend to focus on journal quality alone, not on whether published articles are discipline-based.

The good news is that 55 percent of respondents noted that their schools did take RoTL into account when making tenure decisions. Siddiqui and Lento found that these schools have two things in common. First, they focus on journal quality alone for the purposes of tenure and faculty qualification, not on whether faculty’s published articles are discipline-based.

Second, these schools are more likely to consider RoTL when faculty include this work “as part of a larger research plan that includes discipline-based research.” Only faculty following teaching tracks are likely to receive tenure based solely on publications in education-focused journals. 

Additionally, teaching-oriented schools are more likely than research-oriented schools to recognize RoTL. While this makes outward sense, Siddiqui wonders why prolific faculty who produce innovative scholarship on pedagogical issues that are critical to business education cannot “be hired, promoted, and awarded just like discipline-based researchers” at research-oriented institutions.

What Perpetuates the Stigma?

Siddiqui and Lento point to several factors that could be driving the lack of recognition of RoTL among AACSB-accredited schools:

No consensus about teaching quality.  Although many individual educational institutions have defined teaching effectiveness based on existing research, business schools have not yet established a shared definition of what constitutes effective teaching. However, the co-authors emphasize, more dedicated research could produce findings that inspire a common language around teaching and learning.

The complex nature of determining teaching quality. Schools often evaluate the quality of faculty’s research by whether the work appears in academic journals that are rated highly by certain  journal quality lists . However, they find they cannot use a similar approach to evaluate the quality of faculty’s teaching, says Lento. “The evaluation of teaching effectiveness is much more complex and requires many more sources of information, possibly compiled into a teaching dossier that is unique to an educator.”

A lack of attention in business doctoral programs. Most doctoral programs train young researchers to study topics related to their disciplines of choice. As a result of this early training, RoTL “may come with a stigma as it is outside of traditional discipline-specific research,” Lento says.

Lento admits that the reasons listed above are speculative. He and Siddiqui would like to see other researchers conduct follow-up studies that take deeper dives into the broader stigma surrounding RoTL.

Changing Mindsets, Taking Action

In the meantime, Siddiqui and Lento call on business school administrators and faculty to work together to create a “shared and precise definition of teaching effectiveness.” Educators can start by defining teaching quality within their own institutions.

From there, Siddiqui and Lento say that schools can take any or all the following actions to change mindsets about RoTL:

  • Set appropriate objectives, incentives, and evaluation mechanisms.
  • Create and nurture communities of practice that help like-minded faculty pursue research focused on solving issues they face in their classrooms.
  • Consider weighing education research in peer-reviewed articles more heavily, particularly for faculty in teaching-focused roles.
  • Recognize RoTL for accreditation and tenure and normalize it as a legitimate form of scholarship.
  • Make seed funds available to faculty who pursue RoTL.
  • Give awards and incentives to faculty who use research-informed teaching in their classrooms.
  • Consider hiring tenure-track academics who also are expert educators with an expressed interest in pursuing RoTL. These scholars can investigate and develop “research-informed teaching tools ready to be put into practice in almost any business classroom,” says Siddiqui. This outcome, she emphasizes, is an indication of how RoTL contributes to the advancement of business disciplines.
  • Encourage and teach RoTL in doctoral programs, with the aim of improving and advancing the quality of teaching at business schools.

Siddiqui points out that information on the websites of AACSB-accredited schools “are replete with research centers, research chairs and scholars, core research focus areas, research awards, annual research celebration reports, intellectual contributions, and grant-funding awards.”

There is no reason, she says, that schools could not also highlight information about their teaching philosophies, teaching awards, student feedback, educational leadership and professional development, and faculty research on teaching and learning.

Two B-School Perspectives

So far, Siddiqui and Lento’s paper has captured the attention of other like-minded educators in the business school community. This includes Nicola Charwat, associate dean of teaching and learning and senior lecturer of business law and taxation at Monash University’s Monash Business School (MBS) in Caulfield East, Australia.

MBS prioritizes scholarship on teaching and learning (SoTL) where appropriate, she says, through efforts that include identifying quality education-oriented journals and valuing publication in those journals equally to publication in discipline-based journals. The school uses “a consultative process” to identify journals specializing in teaching and learning that are equivalent to discipline-based journals rated as A*, A, B, and C on the quality list compiled by the Australian Business Deans Council.

“We have also instituted a Business Education and Research Group, which has been awarding both practice- and research-output-focused grants to staff for three years,” Charwat says. “Alongside these efforts, of course, there are moves in the university in line with the broader trend of raising the profile of teaching and ensuring its status is on par with other work of the university.”

Educators in STEM disciplines have long recognized educational research in tenure decisions and regularly reward academics who pursue RoTL in their disciplines.

Despite these changes, Charwat notes that the perception remains that accomplishments related to educational research are “somehow lesser” than those related to discipline-related scholarship. Additionally, many faculty remain uncertain about how to approach educational research. In response, MBS has built communities of practice dedicated to teaching and is now working “to increase awareness of and opportunities to undertake SoTL and education research,” Charwat says.

Charwat says that the questions raised in Siddiqui and Lento’s paper are “essential” to business education, and that their article “has prompted us to start exploring the patterns of our own SoTL and education research.” MBS faculty, she adds, might also pursue a similar study focused on AACSB-accredited schools in Australia. 

Another educator who read the article with interest is Martin Lockett, former dean and professor of strategic management at Nottingham University Business School China (NUBS China) in Zhejiang. Lockett explains that NUBS China uses the Academic Journal Guide , which is produced by the Chartered Association of Business Schools (CABS), to support tenure decisions and to classify faculty under AACSB accreditation standards.

But in the CABS guide, only four journals focused on teaching and learning are rated as 3, 4, or 4*, which are the targets that NUBS China uses to qualify faculty as Scholarly Academics under AACSB accreditation or for internal recognition of quality research, Lockett says.

This has led to worry among the school’s teaching-oriented faculty that if they focus on RoTL, they risk being classified as “additional faculty,” unless they can consistently publish in the few education-focused journals listed by CABS. That concern, Lockett says, deters most faculty from pursuing RoTL in any substantial way.

While this scenario is all too common at institutions with research-focused missions, it is not mandated by AACSB accreditation standards, emphasizes Stephanie Bryant, AACSB’s chief accreditation officer. She clarifies that whether a business school considers educational scholarship for the purpose of accreditation or tenure is its choice, based on the parameters it has set for its individual mission. “The standards do not say anywhere, or imply, that educational research is not valued,” Bryant stresses. The devaluation of RoTL, she adds, “is a school perspective.”

Time to ‘Balance the Scales’

The stigma surrounding RoTL at AACSB-accredited business schools could be lifted, say Siddiqui and Lento, if administrators acknowledge the benefits that fostering cultures of teaching and learning bring to all business school stakeholders. These advantages include a wider scope of scholarship and more evidence-based pedagogical tools for faculty, richer learning experiences and better learning outcomes for students, and more well-rounded job candidates for employers.

Educators in science, technology, engineering, and mathematics (STEM) disciplines already know this, says Siddiqui. STEM departments have long recognized educational research in tenure decisions and regularly reward academics who pursue RoTL in their disciplines.

As one example, Siddiqui points to Carl Edwin Wieman, winner of the 2001 Nobel Peace Prize in Physics. Wieman established the  Carl Wieman Science Education Initiative  at the University of British Columbia in Canada to encourage evidence-based teaching methods focused on improving undergraduate science education. Since its inception, the initiative has hired fellows who are interested in conducting education research, particularly based in the disciplines in which they have earned their doctorates. It also has inspired the creation of teaching materials in science education, a dedicated website, and a sister initiative at the University of Colorado Boulder in the United States.

Business schools, says Siddiqui, could achieve comparable results by raising awareness of the importance of RoTL, disseminating RoTL findings beyond peer-reviewed journals, and driving research-informed teaching methods that advance business education.

This year, the co-authors published a second paper that finds that scholarly and practice academics who developed rigorous research skills in their doctoral programs and who publish discipline-based research are more likely to pursue RoTL research. Here, Siddiqui and Lento more directly call on business school deans to reward and incentivize this line of research by creating communities of practice and expanding their journal ranking frameworks to include relevant peer-reviewed publications.

It is imperative, Siddiqui and Lento argue, that business schools place studies based on classroom settings on equal footing with studies based on corporate settings. “Research on teaching and learning balances the scales,” Siddiqui says, “by utilizing evidence-based, efficient, and effective teaching to foster deep learning amongst diverse student audiences.”

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Understanding autism: The path to diagnosis, awareness and support

Mayo Clinic Staff

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Diagnosing a person with autism spectrum disorder can be challenging. It's a medical condition that no blood test, brain scan or objective test can pinpoint. And because of each person's distinctive pattern of symptoms, it can be hard to determine its severity.

As people gain familiarity with autism, however, they are becoming more open to discussing the diagnosis and seeking treatment. Society is also becoming more motivated to learn about neurodivergent conditions, including autism.

What is autism spectrum disorder?

Autism spectrum disorder  is a condition related to brain development that affects how a person perceives and socializes with others, causing problems in social interaction and communication. It includes conditions that previously were considered separate, including autism, Asperger's syndrome, childhood disintegrative disorder and an unspecified form of pervasive developmental disorder.

Autism affects children and adults in three areas: communication, social interaction and behaviors.  Children with autism spectrum disorder  may struggle with recognizing their emotions and may feel them more intensely. Regulating their anger and frustration can be difficult and lead to intense bursts of emotions. Children with autism also have higher rates of anxiety and depression.

Each child with autism spectrum disorder is likely to have a distinctive pattern of behavior and level of severity. A healthcare professional will generally describe the severity of the condition based on the person's level of impairments and how those affect their ability to function.

A child or adult with autism spectrum disorder may have problems with social interaction and communication skills, including any of these signs:

  • Can't start a conversation, keep one going or can only start one to make requests or label items.
  • Doesn't appear to understand simple questions or directions.
  • Doesn't express emotions or feelings and appears unaware of others' feelings.
  • Doesn't speak or has delayed speech.
  • Fails to respond to their name or appears not to hear you sometimes.
  • Has difficulty recognizing nonverbal cues, such as interpreting other people's facial expressions, body postures or tone of voice.
  • Has poor eye contact and lacks facial expression.
  • Inappropriately approaches a social interaction by being passive, aggressive or disruptive.
  • Prefers playing alone.
  • Repeats words or phrases verbatim but doesn't understand how to use them.

Awareness of autism behaviors

According to the  Centers for Disease Control and Prevention (CDC) , the latest research from 2023 shows that 1 in 36 children was diagnosed with autism. This is an increase from 1 in 44 children just  two years ago .

Children tend to become more aware of their diagnosis around puberty. Kids recognize their differences from their peers and notice their struggle to fit in. They might notice they're not being invited to participate in certain activities or being accepted in the same way as many of their peers. Social interactions become more crucial for young people in middle and high school, which can be stressful for someone on the autism spectrum.

Parents may notice symptoms early on when they see how their child's behaviors, communication and social interactions differ from their peer group. It can be challenging for parents to accept that their child is different from other children. Parents may feel guilty and responsible, even though this developmental condition has no known cause.

Living with autism spectrum disorder

As the number of people living with autism spectrum disorder increases, it's critical to seek out educational opportunities that can help with understanding autism spectrum disorder. What are the strengths and disadvantages of the child? How can that knowledge be used to strengthen the skills of a child with autism? Answering these questions can help identify specific interventions to teach skills relevant to the child.

For example, if a child struggles with regulating emotions, this can be addressed through  treatment  to help them gain more control over their emotions and behaviors.

No cure exists for autism spectrum disorder, and there's no one-size-fits-all treatment. The goal of treatment is to maximize your child's ability to function by reducing their autism spectrum disorder symptoms and  supporting their development and learning . Early intervention during the preschool years is key.

Treatment options may include:

  • Behavior and communication therapies
  • Educational therapies
  • Family therapies
  • Medications

When you have a child or loved one with autism, the chance of them having anxiety or depression is increased. Evaluating and treating these symptoms can improve their level of functioning and their overall mental health.

One of the most critical things parents, friends or classmates of someone diagnosed with autism spectrum disorder can do is educate yourself about it while recognizing their strengths.

You can develop increased compassion for your loved ones, classmates, friends and colleagues by recognizing and understanding more about the condition. While you can't eliminate a child's autism or wait for them to outgrow it, you can minimize some of its symptoms and improve quality of life.

Janice Schreier  is a child and adolescent clinical therapist in  Psychiatry & Psychology  in  La Crosse , Wisconsin.

This article first appeared on the Mayo Clinic Health System blog .

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what is important to research

New research shows how important a new climate technology could be if adopted quickly

Silhouette of smokestack with clouds in the background

Direct air capture with carbon storage (DACCS) could help remove nearly five gigatonnes of carbon dioxide (CO 2 ) by midcentury if the emerging technology, which uses chemicals to capture the heat-trapping gas directly from the air, develops at a rate similar to other technologies that grew quickly in the past. This is a ccording to a new study in the Proceedings of the National Academy of Sciences co-led by Assistant Professor Morgan Edwards of the La Follette School of Public Affairs at the University of Wisconsin-Madison and PhD student Zachary Thomas at the Nelson Institute for Environmental Studies.  

The study, conducted by an international team of researchers, finds that DACCS could be an important tool to combat climate change and reach 5 gigatonnes by 2050 in annual removals if it follows the path of rapid-growth technologies such as solar photovoltaics. But it might only remove 0.2 gigatonnes per year if it scales at a similar rate to slow-growth technologies such as natural gas pipelines. For comparison, global CO 2 emissions exceeded 40 gigatonnes last year. Scientists have found that we need to reach net zero CO 2 emissions by around mid-century to limit global temperature change to 1.5°C, as set out in the Paris Agreement.  

“Countries around the world and many other actors – from local governments to corporations to universities – are setting net zero targets,” says Edwards. “We know we will need to rapidly reduce CO 2 emissions at the source, but technologies like DACCS that can remove CO 2 directly from the atmosphere could also play an important role.”  

Profile photo of Morgan Edwards

The researchers’ novel approach incorporates indicators of early DACCS adoption with data on technology analogs from the past to design DACCS growth scenarios in models widely used to inform climate policy. Professor Gregory Nemet , a coauthor on the study, and a team of graduate students at the La Follette School developed the Historical Adoption of TeCHnology (HATCH) database to track innovation growth in hundreds of technologies going back more than a century. The researchers used technologies with strategic similarities to DACCS to explore possible DACCS growth pathways out to 2100. These pathways were then modeled in GCAM, an integrated assessment model to assess how DACCS adoption affects how society can reach a 1.5°C future.

“The wide range of DACCS scenarios highlights the uncertainties inherent in forecasting technology adoption,” says Thomas. “But using historical analogs to tell different stories about the future can help identify the policy environments that could accelerate DACCS development, such as those that have been instrumental for wind and solar energy.”  

This research is part of a broader portfolio of work on climate and energy technologies , or climate-tech, funded by the Alfred P. Sloan Foundation, which focuses on combining data on start-ups and investments with systems models to better understand the role of innovation in shaping climate outcomes. The authors previously identified corporations as key investors in climate-tech start-ups whose decisions could shape technology trajectories, with DACCS being an important investment area.   

“Investors and corporations have a growing interest in DACCS as they set up offtake agreements to purchase captured carbon from start-ups. Using data on start-up announcements, plans, and current capacity for different types of DACCS gives us improved information on early adoption patterns which can in turn better inform how DACCS adoption might scale,” notes study co-author Kavita Surana, Professor at the Vienna University of Economics and Business, Associate Faculty at the Complexity Science Hub Vienna, and Senior Fellow at the Center for Global Sustainability at the University of Maryland.  

DACCS is one of several carbon dioxide removal (CDR) technologies that capture CO 2 from the atmosphere and store it underground, on land, in the sea, or in durable products. Since the landmark 2015 Paris Agreement established a goal to limit global temperature increases to 1.5°C by approximately the end of the century, researchers have agreed that reaching net-zero emissions by around 2050 will be necessary to meet the target. This will almost certainly require technologies to remove CO 2 from the atmosphere alongside significant emissions reductions.   

Edwards, Nemet, and other study coauthors will also share insights on innovation in CDR in the new edition of the State of Carbon Dioxide Removal report, launching on June 4, 2024. While DACCS is just one way to pursue the goal of net-zero emissions, this research shows that it is an important tool to remove CO 2 that should not be overlooked in climate policy discussions. 

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The world's oceans just broke an important climate change record

Temperature records in the ocean have been broken every single day of the past year, according to new research, by matthew rozsa, published may 8, 2024 8:14pm (edt), updated may 8, 2024 10:38pm (edt).

As climate change worsens, experts anticipate worsened tropical storms , more frequent wildfires ,  rising sea levels  and shortages of important products like food and microchips . Humanity needs every break that it can get in offsetting the greenhouse gas emissions causing this overheating, which is why a recent report from the European Union's Copernicus Climate Service raises such concern: It reveals that global heating has fueled such massive overheating in the world's oceans that over the past year they broke temperature records every single day.

Not only do the world's oceans absorb around a quarter of the carbon dioxide that humans produce, they similarly absorb roughly 90% of the planet's excess heat. As a result, they play a critical role in limiting the degree to which climate change causes extreme weather and other problems. Yet the new data suggests that the world's oceans are straining under this burden. The research reinforces a  recent study in the journal Nature Climate Change, which identified human-caused climate change as the driver behind two important increases in the sea surface temperature's seasonal cycle amplitude, or how life on Earth responds to environmental variations. On both occasions, the science demonstrates that humans are overtaxing our oceans' ability to offset climate change.

"The fact that all this heat is going into the ocean, and in fact, it's warming in some respects even more rapidly than we thought it would, is a cause for great concern," Professor Mike Meredith from the British Antarctic Survey told the BBC .

"These are real signs of the environment moving into areas where we really don't want it to be and if it carries on in that direction the consequences will be severe."

These are not the only problems in terms of rising ocean heat content. Dr. Michael E. Mann, a professor of Earth and Environmental Science at the University of Pennsylvania, told Salon last year  that rising ocean heat content is equal in significance to rising global surface temperatures because "the warming of the oceans is helping destabilize ice shelves and fuel more powerful hurricanes and tropical cyclones."

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what is important to research

COMMENTS

  1. Explaining How Research Works

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  3. 7 Reasons Why Research Is Important

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  4. 2.1 Why is Research Important

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  5. 2.1 Why Is Research Important?

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  7. Why Is Research Important?

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  8. PDF Why research is important

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  9. Purpose of Research

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  11. A Beginner's Guide to Starting the Research Process

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  12. What is Research

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  13. What is Research? Definition, Types, Methods and Process

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  14. What is Research?

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  15. Why is Research Important?

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  16. What is Scientific Research and How Can it be Done?

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  17. Six Reasons Why Research Is Important

    2- Research Helps in Problem-solving. The goal of the research is to broaden our understanding. Research gives us the information and knowledge to solve problems and make decisions. To differentiate between research that attempts to advance our knowledge and research that seeks to apply pre-existing information to real-world situations.

  18. Research Methods

    Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design. When planning your methods, there are two key decisions you will make. First, decide how you will collect data. Your methods depend on what type of data you need to answer your research question:

  19. Research Basics: What Is Research?

    Research helps us answer important questions. Community members can be involved in research by telling researchers about their needs. Outreach workers share a bond with the members of the communities they serve. This relationship is built on trust and helps community members to be comfortable sharing their needs and the needs of their ...

  20. Research Impact: The What, Why, When and How

    Abstract. In this opening chapter, readers will be introduced to the attainment and assessment of research impact. The traditional approach to research assessment will be described briefly and how more active and proactive means of achieving impact have developed. It is a given that researchers have not grasped the importance of impact voluntarily.

  21. What Is the Importance of Research? 5 Reasons Why Research is Critical

    Research helps to narrow down to the most important points you need so you are able to find what you need to succeed quickly and easily. It can also open up great doors in the working world. Employers, especially those in the scientific and medical fields, are always looking for skilled people to hire.

  22. 10 Reasons Why Research is Important

    In some areas, research is an essential part of success. In others, it may not be absolutely necessary, but it has many benefits. Here are ten reasons why research is important: #1. Research expands your knowledge base. The most obvious reason to do research is that you'll learn more. There's always more to learn about a topic, even if you ...

  23. Recognizing the Value of Educational Research

    This topic is particularly important, says Siddiqui, because business schools serve such diverse student audiences. Moreover, learner success is integral to every business school's mission. Many of the instructional strategies "that we use in class are not research-informed or evidence-based. ... "Research on teaching and learning ...

  24. How CARD is using open science to accelerate dementia research

    At CARD, that includes creating and providing tools that make dementia research data easier to access, analyze, interpret, and integrate with other related data. Open science emerged in its modern form in the 1990s, with an ethos of open access, or initiatives to make the outputs of publicly funded research publicly accessible.

  25. Why should I do research? Is it a waste of time?

    Research is the most important activity to achieve scientific progress. Although it is an easy process on a theoretical basis, practically it is a laborious process, and full commitment and dedication are of paramount importance. Currently, given that the financial crisis has a key influence in daily practice, the need to stress the real ...

  26. Understanding autism: The path to diagnosis, awareness and support

    Awareness of autism behaviors. According to the Centers for Disease Control and Prevention (CDC), the latest research from 2023 shows that 1 in 36 children was diagnosed with autism. This is an increase from 1 in 44 children just two years ago. Children tend to become more aware of their diagnosis around puberty.

  27. Understanding Eating Habits With Psychology

    Do plan meals and snacks ahead of time. Do keep track of your eating habits. Do limit night eating. Do drink plenty of water. Staying hydrated helps your body operate at its best. Do delay ...

  28. New research shows how important a new climate technology could be if

    This research is part of a broader portfolio of work on climate and energy technologies, or climate-tech, funded by the Alfred P. Sloan Foundation, which focuses on combining data on start-ups and investments with systems models to better understand the role of innovation in shaping climate outcomes.

  29. Workers hiding AI use on important tasks over fears about being ...

    Hiring for technical AI talent has skyrocketed 323% over the last eight years, according to the research. But workers from non-technical backgrounds who know how to use AI tools like ChatGPT and ...

  30. The world's oceans just broke an important climate change record

    The research reinforces a recent study in the journal Nature Climate Change, which identified human-caused climate change as the driver behind two important increases in the sea surface ...