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Video Game Business Plan

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Pixel Frontier Studios

Value proposition.

Pixel Frontier Studios creates immersive, narrative-driven video games that foster strong emotional connections with players and explore unique themes and settings.

The Problem

The gaming industry is saturated with repetitive content and a lack of diversity in themes and storytelling. Gamers are looking for unique, captivating experiences that push the boundaries of conventional gaming.

The Solution

Pixel Frontier Studios focuses on creating high-quality, innovative games with memorable characters, engaging storylines, and diverse settings. Our games provide an emotional experience that keeps players invested and craving more.

Target Market

Our primary target market includes:

• Gamers aged 18-35 seeking narrative-driven experiences
• Individuals who enjoy indie games and unique concepts
• Gamers who appreciate games with diverse representation and themes

Competitors & Differentiation

Current alternatives.

• AAA game studios producing high-budget games
• Other indie game studios
• Mobile gaming companies

Pixel Frontier Studios’ commitment to diverse storytelling and innovative game mechanics sets us apart from competitors. Our team’s passion for creating unique experiences and our attention to detail ensure high-quality games that resonate with players.

Funding Needs

• Office space and equipment: $150,000
• Software and licenses: $50,000
• Salaries and benefits for the first year: $600,000
• Marketing and advertising: $100,000

Initial game development: $500,000

• Total initial funding needed: $1,400,000

Sales Channels

• Xbox Game Store
• PlayStation Store
• Nintendo eShop
• Direct website sales

Marketing Activities

• Social media campaigns
• Influencer partnerships
• Gaming conventions and expos
• Sponsored events and tournaments
• Press releases and PR

Financial Projections

2023: $1,200,000

2024: $2,000,000

2025: $3,000,000

Expenses/Costs

2023: $1,400,000

2024: $1,600,000

2025: $1,800,000

2023: -$200,000

2024: $400,000

2025: $1,200,000

• Secure funding — June 1, 2023
• Establish office space and equipment — July 1, 2023
• Complete hiring and onboarding — August 1, 2023
• Begin development of the first game — September 1, 2023
• Launch marketing campaign — January 1, 2024
• Release first game — October 1, 2024
• Begin development of the second game — November 1, 2024
• Achieve 500,000 units sold for the first game — December 31, 2024

Team and Key Roles

Ceo and creative director, oversees company strategy, game development, and overall creative vision, lead game designer.

Responsible for designing and implementing game mechanics, levels, and gameplay experiences

Lead Programmer

Manages programming team and ensures all technical aspects of the game function as intended

Lead Artist

Guides art direction and oversees production of all visual assets for the game

Narrative Designer

Develops and implements the game’s story, dialogue, and character interactions

Marketing Manager

Directs marketing efforts, including public relations, events, and social media campaigns

Partnerships & Resources

• Local game development associations and networks: Collaborate on events and initiatives, access to resources and support
• Game engine and software providers: Secure partnerships for cost-effective licenses and support
• Gaming influencers: Establish partnerships for promotion and feedback during game development

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Gaming Lounge Business Plan Template

Written by Dave Lavinsky

Gaming Lounge Business Plan

Over the past 10+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their gaming lounge companies.

If you’re unfamiliar with creating a gaming lounge business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a gaming lounge business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Gaming Lounge Business Plan?

A business plan provides a snapshot of your gaming lounge business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Gaming Lounge

If you’re looking to start a gaming lounge business or grow your existing gaming lounge company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your gaming lounge business to improve your chances of success. Your gaming lounge business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Gaming Lounge Businesses

With regards to funding, the main sources of funding for a gaming lounge business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for gaming lounge companies.

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How to Write a Business Plan for a Gaming Lounge Business

If you want to start a gaming lounge business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your gaming lounge business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of gaming lounge business you are running and the status. For example, are you a startup, do you have a gaming lounge business that you would like to grow, or are you operating a chain of gaming lounge businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the gaming lounge industry. 
• Discuss the type of gaming lounge business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of gaming lounge business you are operating.

For example, you m ight specialize in one of the following types of gaming lounge businesses:

• Gaming lounge membership club : While the lounge is dedicated to serious video game play, the members-only club creates a community of friends and hours of enjoyment. Members pay monthly dues for unlimited access to video gaming, virtual reality and class video slot machine play.
• Board game cafe: Board gaming cafes are dedicated to board game aficionados who join any games that appeal to them. Appetizers and beverages may be offered.
• Arcade gaming lounge: For video arcade diehards, the arcade gaming lounge represents the classic arcade games much beloved by players. Games are video slot machine-play.
• Gaming bar and grill: For players who like to combine the latest video games, virtual reality and high-end technology, gaming bars are the go-to place. Players typically have a choice of beer, wine or cocktails with favorite foods, such as burgers and fries, from the grill. 

In addition to explaining the type of gaming lounge business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of gamers served, the number of large gaming events held, or, reaching X number of lounges opened, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the gaming lounge industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the gaming lounge industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your gaming lounge business plan:

• How big is the gaming lounge industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your gaming lounge business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your gaming lounge business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, club members, event attendees, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of gaming lounge business you operate. Clearly, individuals would respond to different marketing promotions than event attendees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r gaming lounge businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes bowling alleys with pinball machines, at-home gaming, or gambling with casino-play. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of gaming lounge business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide rewards for frequent players?
• Will you offer events, such as video tournaments, that your competition doesn’t?
• Will you provide the newest technology in gaming consoles?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a gaming lounge business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f gaming lounge company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide gaming tournaments, rewards for frequent players, themed parties, club membership perks and extended gaming hours on special occasions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your gaming lounge company. Document where your company is situated and mention how the site will impact your success. For example, is your gaming lounge business located in a popular restaurant and theater district, a standalone building or in a “destination” setting? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your gaming lounge marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in gaming magazines
• Reach out to gaming websites 
• Distribute flyers for special gaming events
• Engage in email marketing
• Advertise to club members on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your gaming lounge business, including adding and maintaining video machines and equipment, planning and providing tournaments and special events, restocking food inventory, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming tournament, or when you hope to reach $X in revenue. It could also be when you expect to expand your gaming lounge business to additional locations.

Management Team

To demonstrate your gaming lounge business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing gaming lounge businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a gaming lounge business or successfully running a video arcade or casino gaming room.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 10 new video club memberships per day, or develop new ways to enhance video gamer play areas ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your gaming lounge business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a video game room business:

• Cost of gaming equipment and maintenance
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and foodstuffs, board games, barware, or restaurant equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of club memberships generating steady income.

Writing a business plan for your gaming lounge business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and understand how to start a gaming lounge business. You will understand the gaming lounge industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful gaming lounge business.

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Other Helpful Business Plan Articles & Templates

Indie Game Studio Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Entertainment Sector

Do you want to start a game studio and need to write a plan? If YES, here is a sample indie game studio house business plan template & feasibility report.

If you are interested in the video games industry and you don’t have the capacity to attract and work with mainstream video games publishers, the good news is that you can still start a business in the industry. One of such businesses is to start an indie game studio.

Indie games are developed by individuals, small teams, or small independent companies that are often specifically formed for the development of one specific game. Typically, indie games are smaller than mainstream titles.

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Although you might not make a lot of money like mainstream video games publishing companies, but trust me, with the advent of social networking sites, there are loads of opportunities for you to make good money from this line of business. Below is a sample indie game studio business plan template that will help you write yours within record time.

A Sample Indie Game Studio Business Plan Template

1. industry overview.

In the video game industry, an independent (indie) game refers to games created by individuals or smaller development teams (small teams of video game developers) without the significant financial support of a video game publisher or other outside source.

Indie games studio is grouped under the social network game development industry a sub industry under the video games industry. Companies in this industry develop video games played on a social network platforms, including websites such as Facebook and smartphone applications.

The games developed within this industry are free to play and do not require the user to own any software or console to participate. Companies earn revenue through the sale of virtual goods within a game as well as through advertisements.

Since its inception, the Social Network Game Development industry has grown rapidly. Revenue is anticipated to grow at an annualized rate of 16.7 percent to $3.9 billion over the five years to 2018. The surging adoption of the internet and the popularity of social networks, including social networking websites and mobile apps, have driven revenue growth during the period. Industry revenue is anticipated to rise 14.3 percent in 2018 alone.

The industry’s growth has been stimulated by the emergence of new markets that have embraced social gaming. Social networks and their accompanying technology have placed gaming within reach of the average computer or mobile phone user.

As a result, consumers who have not previously played video games are beginning to participate According to a report published by IBISWorld, the Video Games industry has experienced strong returns to spending on industry products during the latter half of the five-year period to 2018.

While the emergence of low-cost games for mobile devices has slowed demand for other games and may continue to temper growth opportunities in the foreseeable future, industry revenue has picked up amid stronger sales in games, downloadable content (DLC), consoles and their corresponding products.

Over the five years to 2018, industry revenue increased at an annualized rate of 7.2 percent. In 2018, revenue is expected to total $43.7 billion. This growth was assisted by growing consumer incomes and the releases of the revised Xbox One and PlayStation 4, as well as the Nintendo Switch, throughout the five-year period.

The Social Network Game Development Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries.

Statistics has it that in the united states of America alone, there are about 5,554 licensed and registered social network game development companies (indie games studios inclusive) responsible for employing about 12,593 employees and the industry rakes in a whooping sum of $4 billion annually with an annual growth rate projected at 16.7 percent between 2013 and 2018.

It is important to state that the companies holding the largest market share in the Social Network Game Development industry include Zynga Inc. and King Digital Entertainment PLC. The need to be creative with funding this business is key to the success of the business because indie games are smaller than mainstream video games.

Indie game developers are generally not financially backed by video game publishers, who are risk-averse and prefer “big-budget games”. Instead, indie game developers usually have smaller budgets, usually sourcing from personal funds or via crowdfunding.

2. Executive Summary

David Lance® Indie Game Studio, Inc. is a licensed indie game development studio that will be located in New Orleans – Louisiana. We have been able to secure a standard facility in a central and easy to locate area in New Orleans.

David Lance® Indie Game Studio, Inc. is going to be involved in the development of a wide genre of video games played on a social network platform, including websites such as Facebook and smartphone applications. The games developed are free to play and do not require the user to own any software or console to participate.

We conducted a thorough market research and feasibility studies and we were able to come to the conclusion that New Orleans – Louisiana is the right place to start our indie game development studio. Our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the industry.

Our workers are going to be selected from a pool of talented and highly creative game developers in and around New Orleans – Louisiana and also from any part of the world as the business grows. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading studios in the United States.

David Lance® Indie Game Studio, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. David Lance® Indie Game Studio, Inc. is a private business that is owned and managed by David Lance and other team members. David in has a Degree in Computer Engineering from the University of Illinois.

This Arlington, Virginia native originally attended college to become a video game developer and he has Advanced Professional Certificate in Animation, Graphic Design or Illustration, Certified Professional Animators, Toon Boom Certification and 3D Modeling, Art & Animation Certification.

3. Our Products and Services

David Lance® Indie Game Studio, Inc. is established with the aim of maximizing profits in the social network game development Industry.

We want to compete favorably with the leading indie game studios in the United States of America which is why we have put in place a competent quality assurance team that will ensure that all our games surpass our customers’ expectations and match-up with international best practices.

We will work hard to ensure that David Lance® Indie Game Studio, Inc. is not just accepted in New Orleans – Louisiana but also throughout the United States of America and the all over the world via the internet. These are the services and products that will be made available to our clients;

• Developing a wide genre of video games and social network games such as puzzle games, role-playing and gambling games et al
• Maintaining social network games
• Expanding existing social network games
• Contracting third-party advertisers to reach target demographics

4. Our Mission and Vision Statement

• Our Vision of starting David Lance® Indie Game Studio, Inc. is to build a world – class indie game studio that will operate with no creative restrictions.
• We will be known for innovation, creativity, and artistic experimentation.
• Our mission for establishing David Lance® Indie Game Studio, Inc. is to build a world class indie game studio that will be known to produce top-notch video games and to become the number one choice for social networking sites.
• We want to build an indie game studio that can favorably compete with other leading brands in the industry.

Our Business Structure

David Lance® Indie Game Studio, Inc. intends starting small in New Orleans – Louisiana, but hopes to grow big in order to compete favorably with leading indie game studios in the industry both in the United States and on a global stage. We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own.

At David Lance® Indie Game Studio, Inc. we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director
• Human Resources and Admin Manager
• Sales and Marketing Executive

Video Games Designers and Developers

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Creative Director:

• Serves as project manager of the organization; works directly with employees
• Responsible for designing and approving concepts for video games production for client
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications/journals; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and staff
• Ensures that the organization works in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for David Lance® Indie Game Studio, Inc.
• Serves as internal auditor for David Lance® Indie Game Studio, Inc.
• Designing the layout of the game
• Making edits based on feedback
• Writing code to turn the designer’s concepts into a playable game
• Programming the game’s terrain
• Programming artificial intelligence for non-player characters within the game
• Creating code, editing code, incorporating artwork into the game, enabling online access and creating game menus
• Balance and adjust gameplay experiences to ensure the critical and commercial success of the product.
• Solicit, obtain, and integrate feedback from design and technical staff into original game design.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

David Lance® Indie Game Studio, Inc. employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured indie games studio that can favorably compete in the Video Games Development industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for David Lance® Indie Game Studio, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of David Lance® Indie Game Studio, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient animation artists, a team with excellent qualifications and experience in various niche areas in video games design and development.

Aside from the synergy that exists in our carefully selected workforce, we have some of the latest and efficient software apps and equipment and of course our work output and services will be guided by international best practices in the industry.

As a new indie game studio in New Orleans – Louisiana, it might take some time for our organization to break into the market and gain acceptance especially from high paying video games players in the already saturated Video games development industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

Video games players must have internet access to join social networks and play games. Increased broadband coverage translates to more potential industry customers and higher revenue. The number of broadband connections is also a good proxy for the number of households that join social networking websites.

A higher number of people connected to the internet drives increases in social network adoption. The number of broadband connections is expected to increase in 2018, representing a potential opportunity for the industry.

Leading into 2015, there was a concern that the rise of easy-to-use tools to create and distribute video games could lead to an oversupply of video games, this was termed the “indiepocalypse” which will likely pose a threat to us. With increase in the numbers of consumers that access social networks through their smartphones, game developers that optimize games for mobile devices can boost revenue by encouraging game use on the go.

An increased number of mobile internet connections facilitates this kind of use. The number of mobile internet connections is expected to rise over 2018, but it is quickly approaching saturation, which indicates a potential threat to the strong revenue growth of the past five years.

7. MARKET ANALYSIS

• Market Trends

If you conversant with happenings in this line of business, you will agree that the nature of indie game development had existed since the rise of the personal computer in the 1980s through shareware. Indie gaming saw a rise in mainstream popularity in the latter half of the 2000s, due to new online distribution methods and widely available game development tools.

The rise was also spurred on by several influential games released during the 2010s, such as Super Meat Boy, Fez, Braid, Minecraft, Undertale, and Cuphead. Indie development saw a resurgence in the early 2000s, principally driven by the availability of online distribution, allowing game developers to sell directly to players and bypassing limitations of retail distribution.

Software technologies used to drive the growth of the World Wide Web, like Adobe Flash, were available at low cost to developers, and provided another means for indie games to grow. The new interest in indie games led to middleware and game engine developers to offer their products at low or no cost, in addition to open source libraries and engines.

Dedicated software like GameMaker Studio and tools for unified game engines like Unity and Unreal Engine removed much of the programming barriers needed for a prospective indie developer to create these games.

Lastly, while direct online distribution helped indie games to reach players, the arrival of online digital game storefronts such as Steam and GOG.com further boosted awareness of indie games, as these storefronts allowed developers to publish, update, and advertise their games directly, and players to download the games anywhere.

8. Our Target Market

When it comes to indie games studio business, there are no exemption to who you can market your services to especially finished video games. Your video games can be marketed to a wide range of video game players especially via the internet.

In view of that, we have created strategies that will enable us reach out to a wide demography of video game players who we know will need our services. We have conducted our market research and survey and we will ensure that our indie game studio attracts of popular game players all across the globe via the internet.

Our Competitive Advantage

The competition in the video games development industry is getting stiffer by the day, you have to be highly creative and come up with creative games, concepts and good interface in order to survive in the industry. The video games development industry is indeed a profitable and at the same time a highly competitive industry.

We are quite aware that to be highly competitive in the video games development industry means that you are not only expected to be able to deliver consistent and highly creative video games, but you must be able to meet set targets.

Our Competitive Advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient video games designers and developers, a team with excellent qualifications and experience in various niche areas in the video games development industry.

Aside from the synergy that exists in our carefully selected workforce, we have some of the latest and efficient software and equipment and of course our work output and services will be guided by international best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

David Lance® Indie Game Studio, Inc. is established with the aim of maximizing profits in the video games development industry and we are going to do all it takes to meet and surpass the expectations of our clients. David Lance® Indie Game Studio, Inc. will generate income by offering the following services and products;

• To fund the game, we will rely on or start a crowd-funding campaign, finding a publisher, and building community support while in development
• Developing a wide genre of video games and social network games such as puzzle games, role-playing games and gambling games et al

10. Sales Forecast

One thing is certain, there would always be social networking sites who would want an indie game development studio to develop games and host on their platforms, and of course there would always be game lovers looking for creative video games to play.

We are well positioned to take on the available market in the video games development industry, and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our indie game studio to enviable heights.

We have been able to examine the indie games development market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for David Lance® Indie Game Studio, Inc., it is based on the location of our business and of course the wide range of our services and target market;

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $400,000
• Third Fiscal Year (FY3): $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Video game distribution is shifting towards online marketing. For developers, online marketing is much more profitable and more readily available than retail marketing, although distribution portals have been criticized for collecting a large portion of game revenue.

Our sales and marketing team will be recruited based on their vast experience in the Video games development industry and they will be trained on a regular basis so as to be well equipped to meet their set targets.

Our goal is to grow David Lance® Indie Game Studio, Inc. to become one of the leading indie game studios in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in New Orleans – Louisiana but also in other cities in the United States of America.

David Lance® Indie Game Studio, Inc. is set to make use of the following marketing and sales strategies to attract clients and win animation videos contracts;

• Leverage on the internet to promote our video games
• Engage direct online marketing and internet digital distribution options of our games
• Encourage word of mouth marketing from loyal and satisfied people who have played our video games
• Market video games at various indie game trade shows, such as Independent Games Festival and IndieCade.
• Pitch our business at Indie Game Jam (IGJ) (Indie Game Jam (IGJ) is an annual event that allows indie game developers to experiment and present ideas without publisher restrictions).

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice in the whole of the New Orleans and beyond which is why we have made provisions for effective publicity and advertisement of our indie game studio.

Below are the platforms we intend to leverage on to promote and advertise David Lance® Indie Game Studio, Inc.;

• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our products and services
• Install our Billboards on strategic locations all around New Orleans – Louisiana
• Distribute our fliers and handbills in target areas
• List our indie game studio in local directories / yellow pages
• Advertise our indie game studio in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

At David Lance® Indie Game Studio, Inc. we will adopt the pricing system that is obtainable in the industry but we will ensure that we keep the prices of our video games a little below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our customers at regular intervals.

• Payment Options

The payment policy adopted by David Lance® Indie Game Studio, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that David Lance® Indie Game Studio, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment for video games and sponsorship without any stress on their part.

13. Startup Expenditure (Budget)

The cost of setting up an indie game development studio can be relatively expensive for new entrepreneur especially if you are all out to start a standard indie game studio. Aside from the money required to purchase the latest software, gadgets and production equipment, you would also need a huge cash base to be able to attract and pay professional video games designers and developers

Essentially, this are the area we are looking towards spending our start – up capital on;

• The Total Fee for incorporating the Business in the United States of America – $750.
• The budget for liability insurance, permits and license – $2,500
• The amount needed to acquire a suitable Office facility with enough space for standard indie game studio in a business district 6 months (Re – Construction of the studio facility inclusive) – $100,000.
• The cost for equipping the office (computers, laptops, projectors, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
• The cost of launching our official website – $600
• Budget for paying at least 5 employees for 2 months and utility bills – $50,000
• Additional expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $10,000

Going by the report from the market research and feasibility studies conducted, we will need about three hundred and fifty thousand (350,000) U.S. dollars to successfully set up a medium scale but standard indie game studio in the United States of America.

Generating Funds/Startup Capital for David Lance® Indie Game Studio, Inc.

David Lance® Indie Game Studio, Inc. is a private business that will be owned by David Lance and some partners. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting David Lance® Indie Game Studio, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to develop highly creative and interesting video games and to offer sponsorship or our video games a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

David Lance® Indie Game Studio, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility plus renovation of the facility and construction of a standard indie game development studio: Completed
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed computers, laptops and other video games development gadgets: Completed
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business : In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement : In Progress
• Establishing business relationship with vendors and key players in the industries: In Progress

Video Game Business Plan Template

Written by Dave Lavinsky

If you’re looking to create a video game business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful video game businesses. Our video game business plan example below is sure to help you!

Video Game Business Plan Example

Below is our video game business plan template and sample plan created using our free ai business plan generator :  

I. Executive Summary

Company overview.

At GameCrafters Studio, located in the heart of La Quinta, CA, we are pioneering a new frontier in the local video game industry. Recognizing the absence of high-quality local video games, our mission is to fill this gap by offering a unique gaming experience that is both innovative and tailored to the needs of the local community and beyond. Our diverse range of products and services, including downloadable content (DLC), in-game purchases, merchandise, and expansion packs, not only enhances the gaming experience but also ensures our offerings remain fresh and engaging. Founded on January 4, 2024, as a C Corporation, we are committed to becoming a beloved staple in the gaming community of La Quinta by focusing on quality, innovation, and a deep understanding of our customer’s preferences.

Success Factors

Our success at GameCrafters Studio is driven by a combination of our founder’s extensive experience in the video game industry, our innovative approach to diversifying our offerings and revenue streams, and our deep understanding of the local market in La Quinta, CA. Despite being new to the scene, we have already achieved significant milestones such as designing our logo, developing our company name, and securing an ideal location for our studio. Our expertise and strategic approach to game development and player engagement set us apart in a competitive landscape, ensuring we provide rich, immersive gaming experiences that captivate our audience and foster loyalty among our players.

Industry Analysis

The Video Game industry in the United States, currently valued at over $60 billion, is experiencing rapid growth with the rise of mobile gaming and eSports. Trends such as digital distribution, subscription-based services, and emerging technologies like virtual reality present significant opportunities for innovation and expansion. GameCrafters Studio is perfectly positioned to leverage these trends, offering engaging and immersive gaming experiences that meet the evolving preferences of gamers. With the market expected to continue its growth trajectory, we are poised to establish ourselves as a key player in the industry by staying ahead of technological advancements and consumer trends.

Customer Analysis

Our target market at GameCrafters Studio encompasses a broad spectrum of the local population in La Quinta, CA, ranging from young children to adults, including families, gaming enthusiasts, hobbyists, tourists, and educational institutions. We aim to create an inclusive environment that caters to various interests and age groups, offering advanced gaming technology, unique titles, and exclusive events. Our services are designed to appeal to those seeking high-quality gaming experiences and educational institutions looking to incorporate video games into their curriculum. By understanding and meeting the diverse needs of our customers, we strive to provide a community-focused gaming space that is both enjoyable and enriching.

Competitive Analysis

GameCrafters Studio faces competition from companies like Frontier Internet, Game-Doctor, and GameStop. These competitors offer a range of services from high-speed internet to video game console repair and retail of video games and accessories. However, our competitive advantage lies in our ability to help video game developers diversify their offerings and revenue streams. Our deep understanding of the local market, combined with our commitment to innovation and quality, allows us to create gaming experiences that resonate with our community. By focusing on comprehensive game development and player retention, we differentiate ourselves in the market and ensure long-term success and customer loyalty.

Marketing Plan

At GameCrafters Studio, our marketing strategy is centered around offering a variety of products and services, including video games priced at $59.99, downloadable content, in-game purchases, merchandise, and expansion packs. Our promotional efforts leverage online marketing through social media, SEO, and email campaigns to engage with our audience effectively. We also focus on community outreach, partnering with local influencers and participating in gaming events to enhance our visibility. By employing a mix of online strategies, community engagement, and content marketing, we aim to build a loyal customer base and foster long-term relationships through promotional discounts and loyalty programs.

Operations Plan

To ensure GameCrafters Studio’s success, our operations focus on customer service, game development, quality assurance, marketing and promotion, sales management, financial management, staff training and development, and technology infrastructure management. Key milestones include finalizing game development, securing necessary certifications, launching our video game, establishing distribution channels, implementing a robust customer support system, achieving targeted monthly revenue, releasing regular game updates, expanding marketing efforts, optimizing user experience, and securing funding for expansion. These operational processes and milestones are crucial for achieving our business objectives and ensuring a positive customer experience.

Management Team

Under the leadership of Michael Green, our CEO, GameCrafters Studio boasts a management team with a proven track record of success in the video game industry. Michael’s extensive experience in leading and managing game development projects positions us for innovative and competitive performance in the rapidly evolving market. His visionary leadership is instrumental in guiding GameCrafters Studio towards achieving long-term success by fostering a culture of innovation and excellence.

Financial Plan

To reach our growth goals, GameCrafters Studio requires $400,000 in funding. This investment will be allocated to capital investments such as location buildout, equipment, and non-capital investments including working capital, initial marketing, and staff salaries. These financial resources are crucial for establishing our operations, enhancing our product offerings, and executing our business strategy effectively. With this funding, we aim to create a solid foundation for growth and profitability.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

GameCrafters Studio is a new Video Game serving customers in La Quinta, CA. We are a local video game. There are no high-quality local video games in the area. Our mission is to fill this gap by providing a unique gaming experience tailored specifically for the local community and beyond. With a focus on quality and innovation, we aim to become a beloved staple in the gaming community of La Quinta.

Our offerings at GameCrafters Studio go beyond just the video game itself. We understand the evolving nature of gaming and the desires of our players for more content and ways to engage with our games. That’s why we provide downloadable content (DLC), in-game purchases and microtransactions, merchandise, and expansion packs. These products and services not only enhance the player experience but also allow us to diversify our offerings and revenue streams, ensuring that our games remain engaging and fresh for all players.

Located in the heart of La Quinta, CA, GameCrafters Studio is perfectly positioned to serve the local gaming community. Our base in La Quinta allows us to maintain a close relationship with our customers, understanding their needs and preferences, which in turn helps us to tailor our offerings more effectively.

We are uniquely qualified to succeed for several reasons. Our founder brings a wealth of experience from previously running a successful video game company, ensuring that we have the knowledge and expertise to navigate the competitive landscape. Furthermore, our approach to diversifying our offerings and revenue streams sets us apart from our competition, enhancing the player experience and extending each game’s lifecycle more effectively.

GameCrafters Studio was founded on 2024-01-04, and is proud to be a C Corporation. Despite being new to the scene, we have already accomplished significant milestones, including designing our logo, developing our company name, and securing a great location for our studio. These accomplishments mark just the beginning of our journey, and we are excited about the future of GameCrafters Studio and the innovative gaming experiences we are bringing to La Quinta and the world.

III. Industry Analysis

The Video Game industry in the United States is currently valued at over $60 billion, making it one of the largest entertainment industries in the country. With the increasing popularity of mobile gaming and the rise of eSports, the market is expected to continue growing at a rapid pace in the coming years.

One of the key trends in the Video Game industry is the shift towards digital distribution and subscription-based services. This trend provides GameCrafters Studio with an opportunity to reach a wider audience and generate recurring revenue streams. Additionally, the growing interest in virtual reality and augmented reality gaming presents new possibilities for innovation and expansion within the industry.

As a new Video Game serving customers in La Quinta, CA, GameCrafters Studio is well-positioned to capitalize on the current trends in the Video Game industry. By staying informed about the latest technologies and consumer preferences, the studio can create engaging and immersive gaming experiences that resonate with players. With the market expected to continue growing, GameCrafters Studio has the potential to establish itself as a leading player in the industry.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

GameCrafters Studio will target local residents, including families and individuals ranging from young children to adults. We will aim to create an inclusive environment that appeals to various age groups, ensuring everyone finds something enjoyable. These customers will appreciate a community-focused gaming space that offers a diverse range of video games and interactive experiences. We will also target gaming enthusiasts and hobbyists who are passionate about video games and seek high-quality gaming experiences. This segment will value advanced gaming technology and unique game titles that are not readily available at home. Our offerings will include the latest gaming consoles and exclusive gaming events to keep this customer base engaged.

In addition, we will tailor our services to tourists visiting La Quinta, CA, who are looking for entertainment options during their stay. These customers will benefit from our convenient location and the relaxing atmosphere we provide. Special promotions and packages for tourists will help attract this segment. Finally, we will target local schools and educational institutions that are interested in incorporating video games into their curriculum for educational purposes. We will offer programs and workshops that align with educational goals, fostering a partnership with these institutions. This collaboration will provide students with a unique learning experience through interactive and educational games.

Customer Needs

GameCrafters Studio develops and distributes video games to residents who desire high-quality entertainment experiences. Customers expect immersive gameplay with engaging storylines that capture their interest and provide hours of enjoyment. By focusing on innovative game mechanics, GameCrafters Studio meets the demand for fresh and exciting gaming experiences that keep players returning for more.

Accessibility and convenience are critical needs that GameCrafters Studio fulfills for its customers. Offering games across multiple platforms ensures that players can enjoy their favorite titles on their preferred devices, whether it’s a console, PC, or mobile. Additionally, digital distribution channels provide easy access to games, eliminating the need for physical copies and enabling instant gameplay.

Community engagement and social interaction are important aspects of the gaming experience that GameCrafters Studio addresses. By incorporating multiplayer features and online connectivity, players can connect with friends and other gamers from around the world. This fosters a sense of community and enhances the overall enjoyment of the games.

Customer support and satisfaction are paramount for GameCrafters Studio. Providing responsive customer service ensures that any issues or concerns are promptly addressed, creating a positive experience for players. Regular updates and content expansions keep the games fresh and engaging, ensuring long-term satisfaction and loyalty among customers.

V. Competitive Analysis

Direct competitors.

GameCrafters Studio’s competitors include the following companies:

Frontier Internet

Frontier Internet specializes in providing high-speed internet services, including fiber-optic connections. Their price points range from $30 to $80 per month, depending on the speed and package selected. Revenue for Frontier Communications, the parent company, stands at approximately $8 billion annually. They have locations across the United States, with significant presence in California. Customer segments include residential users, small businesses, and large enterprises. They serve geographies that encompass both urban and rural areas. Key strengths include reliable high-speed internet and extensive coverage. Weaknesses involve customer service issues and occasional service disruptions.

Game-Doctor

Game-Doctor offers video game console repair and maintenance services, as well as sales of refurbished gaming consoles. Their services range in price from $50 to $200, depending on the complexity of the repair. Revenues for Game-Doctor are estimated to be in the range of $1 million annually. They have a single location in La Quinta, CA. Their customer segments include individual gamers and small gaming cafes. The geography served is primarily the Coachella Valley area. Key strengths include specialized expertise in console repairs and quick turnaround times. Weaknesses include limited geographic reach and dependence on a niche market.

GameStop is a global retailer of new and pre-owned video games, consoles, and gaming accessories. Their price points vary widely, with new games typically costing $60, and pre-owned games generally available for $20 to $40. GameStop’s annual revenue is approximately $5 billion. They have locations across the United States, including several in California. Customer segments include casual and hardcore gamers, as well as gaming enthusiasts of all ages. They serve a global geography with a strong focus on North America. Key strengths include a wide product range and a loyal customer base. Weaknesses involve competition from digital game downloads and declining foot traffic in physical stores.

Competitive Advantages

At GameCrafters Studio, we pride ourselves on helping video game developers diversify their offerings and revenue streams, a key competitive advantage that sets us apart. By leveraging our expertise in game design, monetization strategies, and player engagement, we empower developers to create rich, immersive experiences that captivate players and keep them coming back for more. Our unique approach not only enhances the player experience but also extends the game’s lifecycle, ensuring sustained interest and profitability. This focus on holistic game development and player retention helps our clients achieve long-term success in an ever-evolving market.

Another significant advantage lies in our deep understanding of the local market in La Quinta, CA, allowing us to tailor our services to meet the specific needs and preferences of our community. This localized approach ensures that our games resonate with players on a personal level, fostering a loyal and engaged player base. Additionally, our commitment to innovation and staying ahead of industry trends means that we are always equipped with the latest tools and technologies to deliver cutting-edge gaming experiences. By continually pushing the boundaries of what is possible in game development, we position ourselves as a leader in the industry, consistently offering fresh, exciting content that keeps players invested and eager for more.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

GameCrafters Studio offers a variety of products and services designed to enhance the gaming experience for its customers. The core product is the video game itself, which is priced at an average of $59.99. This forms the foundation of their offerings and serves as the primary entry point for gamers.

Beyond the base game, downloadable content (DLC) provides additional features, levels, and storylines to keep players engaged. These DLC packages range in price from $9.99 to $29.99, depending on the content and complexity. By offering DLC, GameCrafters Studio ensures that players have a reason to return to the game and experience new adventures.

In-game purchases and microtransactions are another significant aspect of their business model. These can include virtual currency, cosmetic items, and other enhancements that enrich gameplay. Prices for in-game purchases vary widely, from as little as $0.99 for small items to $49.99 for larger bundles. The microtransaction model allows players to invest in their gaming experience at their own pace and according to their preferences.

Merchandise is also a key component of GameCrafters Studio’s offerings. This can include apparel, posters, action figures, and other branded items that appeal to fans of the game. Merchandise prices typically range from $14.99 for smaller items like t-shirts to $59.99 or more for premium collectibles. The merchandise not only serves as an additional revenue stream but also helps to build and maintain a loyal fanbase.

Lastly, expansion packs offer substantial new content and are generally priced between $19.99 and $39.99. These packs can include new game modes, extended storylines, and additional multiplayer options. Expansion packs provide a significant boost to the game’s longevity and replay value, ensuring that players remain engaged over the long term.

Through a combination of these products and services, GameCrafters Studio aims to create a comprehensive and immersive gaming experience that caters to a wide range of customer preferences and budgets.

Promotions Plan

At GameCrafters Studio, we employ a variety of promotional methods to attract customers and build a loyal community. Online marketing forms the cornerstone of our strategy. We leverage social media platforms such as Facebook, Instagram, and Twitter to engage with our audience, share updates, and create buzz around new game releases. Our targeted ads on these platforms reach potential customers in La Quinta, CA, and drive traffic to our website.

We also utilize search engine optimization (SEO) to ensure our website ranks high on search engines, making it easier for gamers to find us. Email marketing campaigns are deployed to keep our subscribers informed about upcoming events, special offers, and exclusive content. We host live streaming sessions on platforms like Twitch and YouTube, where we showcase gameplay, provide tips, and interact with our audience in real-time.

In addition to online strategies, we engage in community outreach by participating in local events and sponsoring gaming tournaments in La Quinta. Collaborating with local influencers and gaming bloggers helps us reach a broader audience and build credibility. We offer promotional discounts and loyalty programs to encourage repeat business and foster long-term relationships with our customers.

We also invest in content marketing by creating engaging blog posts, video tutorials, and behind-the-scenes content that provide value to our audience. Press releases and media coverage are utilized to announce major milestones and game launches, further enhancing our visibility.

By combining these promotional methods, we create a comprehensive marketing strategy that not only attracts new customers but also retains and engages our existing community.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of GameCrafters Studio, there are several key day-to-day operational processes that we will perform:

• Provide prompt and friendly customer support through various channels such as in-person, email, and social media.
• Handle customer inquiries, complaints, and feedback efficiently to ensure a positive customer experience.
• Maintain a rigorous schedule for game development, including coding, design, and testing.
• Collaborate with team members to ensure that project milestones are met on time.
• Conduct regular testing of games to identify and fix bugs.
• Ensure that games meet quality standards before release.
• Execute marketing strategies to promote new game releases.
• Manage social media accounts to engage with the gaming community.
• Monitor sales performance and adjust strategies as needed.
• Manage digital storefronts and physical retail partnerships.
• Maintain accurate financial records and manage budgets.
• Ensure timely payment of bills and salaries.
• Provide ongoing training to staff to keep skills updated.
• Encourage a culture of continuous improvement and innovation.
• Maintain and upgrade hardware and software systems to ensure optimal performance.
• Ensure data security and backup protocols are in place.

GameCrafters Studio expects to complete the following milestones in the coming months in order to ensure its success:

• Finalize Game Development:  Ensure the game is fully developed, tested, and free of critical bugs. This includes alpha and beta testing phases with feedback loops.
• Obtain Necessary Certifications:  Secure any required certifications or ratings from relevant authorities to ensure the game is legally marketable.
• Launch Our Video Game:  Successfully launch the game on multiple platforms (e.g., PC, consoles, mobile) with an effective marketing campaign.
• Establish Distribution Channels:  Form partnerships with major digital distribution platforms (e.g., Steam, PlayStation Store, Xbox Live) and physical retailers if applicable.
• Implement Customer Support Infrastructure:  Set up a robust customer support system to handle technical issues, feedback, and community engagement.
• Achieve $15,000/Month in Revenue:  Focus on marketing and sales strategies to reach a consistent revenue stream of $15,000 per month.
• Release Regular Updates and DLC:  Continuously improve the game post-launch by releasing updates, downloadable content (DLC), and patches to keep the player base engaged.
• Expand Marketing Efforts:  Utilize social media, influencers, and gaming conventions to broaden the game’s reach and attract a larger audience.
• Monitor and Optimize User Experience:  Regularly analyze player feedback and gameplay data to make necessary adjustments and improvements to enhance user satisfaction.
• Secure Funding for Expansion:  Explore potential funding options, such as venture capital or crowdfunding, to support future projects and scalability.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

GameCrafters Studio management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Michael Green, CEO

Michael Green  has a history of success and has successfully run a video game company in the past. With a proven track record in the video game industry, Michael brings a wealth of knowledge and strategic insight to GameCrafters Studio. His experience in leading and managing game development projects ensures that the studio remains innovative and competitive in a rapidly evolving market. Michael’s visionary leadership and deep understanding of the gaming landscape position GameCrafters Studio for long-term success.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, GameCrafters Studio needs $400,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 year annual balance sheet, 5 year annual cash flow statement, what is a video game business plan.

A video game business plan is a document that outlines the strategies you have developed to start and/or grow your video game business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your video game business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Video Game Business

A business plan is required if you are seeking funding for your video game business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a video game business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

• Sample Business Plans
• Mobile Apps & Software

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Need help writing a business plan for your mobile game business? You’re at the right place. Our mobile game business plan template will help you get started.

Free Business Plan Template

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How To Write A Mobile Game Business Plan?

Writing a mobile game business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers. This section may include the name of your mobile game business, its location, when it was founded, the type of mobile game business (E.g., single game developer, developing studio), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Products and Services: Highlight the mobile game services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include mobile games, in-app purchases, and game development as services and mention seamless user experience and cross-platform compatibility as some of your USPs.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Independent game development
• Mobile game development studio
• Niche mobile game business
• Describe the legal structure of your mobile game company, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.
• Owners: List the names of your mobile game company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established mobile game service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, hardcore competitive gamers, achievers, and social gamers would be the ideal target audience for an MMORPG(Massively multiplayer online role-playing game) gaming company.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your mobile game services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends. For instance, hybrid casual gaming has a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your mobile game company, such as business registration, age rating, content regulation, intellectual property rights, data protection compliances, insurance, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your mobile game business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Describe your services: Mention the mobile game services your business will offer. This list may include offering services like gaming infrastructure, immersive playing experience, live streaming, competitive gaming, etc.
• Multiplayer access
• In-app purchases
• virtual currency system
• Social interaction
• Describe your products: Mention the products you sell through your mobile game business. It can be merchandise like apparel, collectibles, or accessories to increase the fandom and brand value.
• Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service. This may include comprehensive testing, an intuitive user interface, polished graphics and sound design, regular updates, and bug fixes.
• Additional Services: Mention if your mobile game company offers any additional services. You may include services like live streaming, hosting tournaments, support and help guide, etc.

In short, this section of your mobile game plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, top ranking, stunning visuals and art play, and cross-platform compatibility could be some of the great USPs for a hyper-casual action and stimulation mobile game company.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your mobile gaming app and stay competitive in the local market. You can mention the freemium model you plan on introducing to attract new players to your game.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, email marketing, content marketing, PR, and influencer marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with game subscription service providers, offering referral programs, cross-promotion, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, regular content betterment, daily rewards and incentives, personalized service, etc.

Overall, this section of your mobile game business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your mobile game business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your gaming business’s staffing requirements, including the number of developers or game designers needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your mobile game business. Your operational processes may include working on the user interface, fixing bugs, introducing updates, running ads, learning programs for developers, etc.
• Technology & Equipment: Include the list of equipment and machinery required for mobile game business, such as computer systems, development technology, office equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your mobile game business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your mobile game company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. CEO, COO, CMO.), senior management, and other department managers (e.g. developer manager, operations manager, marketing manager.) involved in the mobile game business operations, including their education, professional background, and any relevant experience in the gaming industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your mobile game services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your mobile game business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a mobile game business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the mobile game industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your mobile gaming business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample mobile game business plan will provide an idea for writing a successful mobile game plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our mobile game business plan pdf .

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Step By Step Business Plan Writing Guide

Frequently Asked Questions

Why do you need a mobile game business plan.

A business plan is an essential tool for anyone looking to start or run a successful mobile game business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your mobile game company.

How to get funding for your mobile game business?

There are several ways to get funding for your mobile game business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your mobile game business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your mobile game business plan and outline your vision as you have in your mind.

How detailed should the financial projections be in my mobile game business plan?

The level of detail of the financial projections of your mobile game business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a mobile game business plan include?

The following are the key components your mobile game business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good mobile game business plan help me secure funding?

Indeed. A well-crafted mobile game business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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In-Depth Guide to Create a Business Plan for Video Game Studio

• Last Modified: February 24, 2023

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This article will first discuss the motivations and advantages of having a business plan. If you’re launching your first game, then a business plan might not be necessary now. Then, the main sections of a business plan will be detailed and examples of a fictitious studio will be given (in green).

Throughout this guide we cite a fictional video game studio for ease of reading, but all of the entrepreneurial and management mechanics explained are just as relevant and useful for a self-employed person, for an informal group of devs or for any industry organization that does not necessarily see itself as a studio yet. Each plan business is different. This guide is an example of a structure and should be modified based on the reality of your studio and projects.

Table of Contents

You might not need a business plan  now.

Before starting, I must warn you. A well-crafted business plan can be a valuable tool for your video game studio as you navigate the growth of your business, but it is not always essential, especially for indie game developers launching their first game. Most of the time, I recommend to start building a pitch instead of full-fledged business plan. This article will help you to do so: Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers .

(If you are still not sure, my contact info are at the very bottom of this page.)

What is a Business Plan in a Video Game Studio Context

A business plan is an essential tool for setting goals and outlining a clear path to achieve them in the context of your video game studio. As the owner or founder of a video game studio that has already launched a first video game, I understand that you are looking for advice on how to create a comprehensive and compelling business plan. The plan not only showcases your game(s) but provides a comprehensive overview of your company, team, resources, finances, marketing strategies, player community, operations, and development processes.

The purpose of a business plan is to present a clear and concise picture of your studio, from its past and current operations to its future plans. It’s an opportunity for you to showcase your vision and drive to potential investors, partners, and stakeholders, demonstrating that you have a solid understanding of your industry and market, as well as the skills and resources necessary to achieve your goals.

Why  and When a Video Game Business Plan

As the owner/founder of a video game studio, you may find yourself considering the creation of a business plan at various stages of your business journey. Whether you’re just starting out or have already launched your first game, a well-crafted business plan can help bring clarity and focus to your future plans and projects. Here are some benefits you can expect to gain by creating a business plan:

• Ensure a strong start for your business
• Clearly define your short, medium, and long-term goals
• Attract investors or launch a successful crowdfunding campaign
• Build credibility with partners and employees
• Streamline your development process and manage operations efficiently
• Secure publishing partnerships
• Hire top talent, like an executive director or key employees
• Explore opportunities for acquiring or merging with other businesses

Executive Summary

The executive summary is an important section of your business plan. It provides a condensed overview of the entire plan, including the financial appendices, in a one-page format. This section is usually written last, after all other sections are complete.

For your convenience, I have included examples in this guide that use a fictional video game studio (Emperor’s Studio) and its first game (Empy). Y ou will find these examples written in this color.  If you want the .docx template, simply use the contact form at the bottom of this page to request it from me.

Business Overview

In this section, we give an overview of the current business and its past.

Introduction

Start with an introduction paragraph and explain how the studio was founded (if applicable). Describe your tasks, those of your partners and employees if you have any.

Emperor’s Studio is currently managed by two people. Founder 1 & Founder 2 are longtime partners in the game development industry who strive to keep the gameplay, fun and quality at the highest level in their games. The business is a small indie game studio based in [a city]. Founder 2 is the main programmer, developer, and designer while Founder 1 is the concept and pixel artist, scenario writer and community manager.

The company focuses on combining video games, comics with the interactivity and interconnectivity of an ever-expanding multimedia universe called the Empy’s World. The studio released its own previous game on Steam and have collaborated with many [other businesses and influencers] on projects such as [project’s names].

Management team / Our team

Take care to present your team from its best angle. Describe the professional experience of each member and the detailed responsibilities within the studio

Be consistent with the CV of each member and his Linkedin, because these are details that could be verified later by future investors or partners.

A photo of you, your group and your colleagues will make the document warmer. After all… other humans will read you!

A Word From Us

When possible, we suggest that entrepreneurs write a personal message (maximum 100 words) to further personalize the business plan. This is the kind of inspirational and public message that could be found in the “About us” section of your website.

Business Ownership & Structure 

Specify whether it is an incorporation, a general partnership, a single self-employed worker, etc. 

If applicable, what is the structure of the company’s shares? If you anticipate that the latter will be subject to change in the near future, you can indicate it.

If you don’t know yet, a good start to understand the best structure could start by reading the Wikipedia List of legal entity types by country or to do a quick Search on Google with “Business Structure + [your country]”. Most country have an article about this subject on their website (look for .gov website). 

Emperor’s Studio is registered as a limited liability company (LLC) and is 50% owned by Founder 1 and 50% by Founder 2.

Collaborations / partnerships

Have you collaborated with other companies, studios or artists? Whether it is a contract that you have awarded to others or work for which you have been commissioned, in both cases, it is relevant to explain it.

Collaborator 1 is a veteran book cover and sequential artist who has been working with us since 20xx on Project 1 to help develop our artistic vision. Collaborator 2 and 3 are experienced pixel artists that we have worked with on since 20yy. Collaborator 4 is a skilled and versatile musician that has been able to adapt and implement the audio vision that we wish to execute within our games.

Key planned hires

Explain the type of employee you will need to hire in the near future. Detail each profile sought.

Previous games and collaborations 

Showcase your already launched games. If you have collaborated on the development and release of a game, it is relevant to present it as well, without forgetting to explain how your studio was involved in it.

Current Development : Empy

( empy is the name of the fictional game).

Talk about the current development. If it is not started but you have plans or an idea of ​​the main aspects that will make it up, demonstrate them.

Some aspects that could be mentioned:

• Progression
• Preview Video (trailer)
• Player Experience
• Your future gaming community, but rather briefly, as this section will be scrutinized in much more detail in the sections that follow.
• A website for this game

Other merchandise

If you are going to create and sell promotional merchandise, it would be a good idea to indicate so. For example:

If you have a visual elements, it’s perfect to show them.

Market Analysis

This section presents and analyzes the market. It is very useful if you plan to present it to potential investors or partners who are not in the same industry as us. It allows you to define trends that are specific to your game / studio, for example, a specific game category such as Survival RPGs .

Global Video Game Market

The global video game market value was estimated at xxx USD for the year yyyy. It is also estimated that the market will reach zzz gamers in yyyy and a market value of xxx USD.

Industry Trends

As the owner/founder of a video game studio, it’s important to keep a pulse on the industry trends that may impact your business. In the “Industry Trends” section of your business plan, you should aim to provide a comprehensive overview of the current state of the video game industry, including market size, key players, and any significant trends or shifts that are likely to affect your game(s) and target customers.

Make sure to provide data and research to support your claims, such as industry reports or data from trusted sources. This will demonstrate to potential investors and stakeholders that you have a deep understanding of the industry and that you have taken the time to thoughtfully consider the competitive landscape.

I recommend reading this article I wrote about tools that can help searching video game market data for market size and trends.

RPG & Survival RPG

Survival games encourage the exploration of an open world and keep the survival parts of these games a central aspect of the player’s experience, while in RPG, the player controls the actions of a character immersed in some well-defined world .

Based on market research made from X games available on Steam, Y are tagged both as a RPG and a survival game. 

(Include all your sources)

Competition analysis

It’s important to understand the market environment you’ll be operating in, which includes not only supply and demand but also the competition. That’s why in your business plan, it’s crucial to analyze your direct competitors – studios that have already released or are planning to release a game similar to yours. This will give you a better understanding of the products and development studios in your market.

RPG + Survival Games

Among the best rated games having both RPG and Survival tags, we can find:

•     Yuppie Psycho
•     Darkwood
•     Don’t Starve
•     World of Horror
•     Terraria
•     FTL: Faster Than Light
•     Starbound
•     The Riftbreaker: Prologue
•     Risk of Rain
•     The Binding of Isaac
•     Fallout Series
•     STALKER: Call of Pripyat
•     Dig or Die
•     Foraging
•     Craft In Abyss

Development Studios

The company anticipates moderate competition from development studios of all sizes specializing in Survival RPG game development.

The table below present notable studios that have released at least one game of this genre.

This is where we get into the nitty-gritty details of your plan. I believe that all of the following sections are critical to your success, as they will outline exactly how you plan to achieve your goals. These sections will likely be the focus of discussions and questions with your readers.

Development Schedule and Budget

In this section, you will want to detail the projects you are currently working on or plan to work on soon. Start with a high-level overview and then break down each project into smaller, more manageable parts, providing time estimates for each step.

Milestones (Tied to the Development Schedule)

This section is similar to the previous one, but focuses on milestones that are not directly related to the development process.

• Create a detailed plan for communication, presence and visibility on the company’s social networks, but also through influencers.
• Create a detailed budget explaining the allocation of funds for each of the projects and subprojects required for the development of the game.
• Setup accounting ledgers
• Plan the necessary hiring and projects (if required)
• Create a detailed budget
• Month 1: Start of development
• Game Development / Project / Hiring Milestones
• Half of year 2: game launch
• Net sales of 270K$ during year 2 
• First 1,000 positive reviews during year 3
• Net sales of $ 2.6M$ during year 3

Technology, Software and Tools

This part allows you to list the software, technologies and tools that you use.

Location & Facilities

Indicate your offices and premises if applicable and if you think this would be relevant for the reader. For example, to explain a future business expansion, you can indicate the number of square feet as well as the price of the rent.

We plan to move into a room of approximately xxx square meters very soon, which will cost YYY $ per month. This new space will allow us to carry out the expansion we desire, to hire staff and for everyone to work and meet physically.

Distribution and Sales Plan

As the owner of a video game studio, it’s crucial to have a clear plan for distributing and selling your games. Whether you choose to sell your games exclusively through online distribution platforms like Steam or through physical merchandise, it’s important to outline the details in this section.

If your sales model is entirely digital, simply state that fact in this section. But if you also plan to sell physical products, such as collectibles, you can use this section to explain your approach.

Regardless of your distribution and sales channels, be sure to include the selling price of your game and any other products you offer in this section of your business plan.

Empy will be on sale exclusively through the Steam platform at a price of 19.99 US.

Marketing Plan

marketing plan is a pillar for the success of your business, and in some cases, it may be wise to start with this section before moving on to the rest of your business plan.

The marketing plan section should answer the question, “How do I market my game?” by covering traditional marketing tactics and personalizing them to the video game industry. This section will summarize your marketing objectives, which will be detailed further below.

It’s worth noting that marketing is often the reason why many game developers fail to reach their goals. To ensure that your marketing plan is as comprehensive as possible, you may consider reading our guide “ Indie Video Game Marketing Plan: Stand Out in a Crowded Marketplace ” in parallel with working on this section of your business plan.

Marketing Objectives

We summarize here the objectives of the marketing plan which will be detailed below.

Emperor’s Studio ‘marketing objectives are to:

• Solidify brand identity as a notable studio in the specific genre of Survival-RPG
• Secure sales of the games and products
• Highlight the company’s commitment to continuous product improvements that meet the specific needs of its community and customers
• Increase and maintain the number of players within the community of Emperor’s Studio
• Start and increase the fan email list

Video Game Marketing Campaign Strategy

To effectively reach as many players as possible and achieve a successful return on investment, your marketing strategy should take into account multiple aspects.

A strong website will showcase your latest news, provide text content and articles that help you stand out in search engines for your games and products, and serve as a hub for press releases. By doing so, bloggers, journalists, and media outlets will have access to all the information they need to spread the word about your games.

To break down your marketing strategy into manageable parts, consider dividing it into three categories: pre-launch, launch day, and post-launch.

Pre-release marketing tactics

Explain the marketing efforts you plan to make before the game launches. Ideas include:

Steam store page, tags and notification. 

• Developer announcements. 
• Steam Store Widget. 
• Localization (Languages ​​and translation). 
• ‘Coming soon’ Steam Page. 

Connect with Steam Curators

Valve published a 30 minute video about Building Your Store Page and Publishing Your Application.

This explain how to setup your store and game pages. Their graphical assets template can be found here .

For each studio’s game that will be released on Steam, including Empy, a page for the game will be created before the game is released. It will contain all the information that identifies the game, three screenshots and its characteristics so that it can be discovered by the gaming community, including thematic, gameplay, art style, and sub-genres. The potential customers can add it to their Wishlist and steam will notify them when it will be released and available to purchase. The potential customer will also be notified if the game is discounted and she / he has not purchased it yet at that moment.

Developer announcements

Announcements will be made from the website, but also through the Steam system, to share the progress that is gradually leading to the big day of the launch. It’s a way to create and maintain the “hype” before its release, and to be able to interact with the community that is interested in it.

Steam Store Widget

Steam provides a way for developers to integrate a widget into their website that displays a short description of the game and links to the Steam purchase page. When the latter has not yet been released, we can then see the “Add to Wishlist” options and this becomes a way of quickly creating a link when a potential player goes to the website with her / his Steam Wishlist, thus strengthening his commitment to the purchase.

Language and translation (localization)

All dialogues will be in json for easy translation. Thus, the game benefits from increased visibility towards players speaking one of the languages ​​into which the game will be translated. Thus, by considering all non-English speaking players who represent 58% of Steam users , Emperor’s Studio is strengthening its place in the market and securing market share that is impossible otherwise.

‘Coming soon’ Steam Page

A “Coming Soon” page will be created so that the game can appear in the steam search and that players can add the product to their Wishlist. Then they will be notified on the launch day.

Emperor’s Studio will contact Steam curators from the platform’s already integrated tools that allow 100 curators to be offered keys for their members to review the game. Therefore, the company will carefully choose the best 100 curators who have the best profile and audience aligned with Empy.

Release Day Marketing

Explain the marketing efforts you plan to deploy the day the game’s launch.

When the studio will launch its games, the official Emperor’s Studio Twitch channel will be live and broadcast a playthrough. In order to accentuate this hype, the company will sponsor influencers to play live on their own Twitch channel as well.

After Launch Marketing

Explain the marketing efforts you plan to deploy after launching the game. Here are some ideas:

Steam Organic Visibility

• Influencers campaigns (read our Ultimate Indie Game Guide to Influencers)
• Social media & Advertising
• Game festivals (PAX)

Emperor’s Studio is aware that the launch of the game is not the finish line, but rather the start line. All the work and planning done previously will allow better visibility and launch of the game and will also facilitate the progress of the next marketing efforts below.

Steam wrote in its developer documentation that when a game is successful, it could be shared on the platform’s main page. We therefore speak of the principle of “organic visibility”. Concretely, the sections on Steam are as follows:

• News and trends
• Top Sellers
• Promotions (when activated)
• Friends news feeds when the purchase of the game is made, screenshots are shared and achievements earned
• The discovery queue

In addition, for each major update, if there is any, the studio will create and share its patch note with the Steam community in order to benefit from increased visibility of the platform, which Steam sometimes calls “Update Visibility Rounds”.

Beyond all this, a “standard” visibility is offered through the Steam catalog based on the tags and style of each studio game.

Connect with Indie Games Influencers (on Youtube, Twitch, Facebook Gaming…)

The number of unique channels streaming on Twitch reached 10.6 million in 2020 (Q3) while 913,000 unique channels streamed to YouTube Gaming the same year  [1] , reaching 100 billion hours of video game content watched on the platform.  [2] Therefore, among the highest marketing priorities of the studio are the promotional campaigns that will be carried out by some of these influencers for the studio, in the form of contracts and sponsorships. Emperor’s Studio will carefully select the channels that are most likely to contain an audience interested in the company’s games in order to obtain the best return on investment.

A comprehensive tactical plan could be developed to effectively execute this marketing aspect. This will include among other things the communication strategy with influencers (what will be presented and “how”), an exhaustive list of interesting influencers with information on their channel (to get in touch in a personalized way) and the follow-up method.

Social Media & Advertising

Social networks such as Facebook, Twitter, Twitch, Youtube and Discord, although they all have a slightly different function, are also a pillar of the marketing strategy at Emperor’s Studio. These social networks will serve to inform fans, interact with them through various means, promote products’ launch and consistently show presence to them over a long period of time, unlike live streaming with influencers whose goal will not be to give a long-term and multifaceted experience around the studio’s universe. Some social networks like Twitter, but also Facebook, can be used to communicate relevant information for the press and journalists in order to receive press coverage.

Again, a comprehensive tactical plan could be developed to effectively execute this particular marketing aspect. Marketing managers at Emperor’s Studio will use it to understand communication strategy, quantify objectives, perform analysis and control of various KPIs, and plan the release schedule.

Game Industry Events

Participating in industry events such as GDC, PAX and MomoCon Convention and many other is part of Emperor’s Studio ‘marketing strategy. This investment should help acquiring contacts, enhancing the brand reputation and increasing awareness among our audience (the gaming community).

A mailing list is one of the most intimate and solid ways to connect with fans in a studio. It also helps to get to know them better. With a good communication strategy in place, the studio will be able to use this powerful marketing tool in the long term. If you choose to adopt this strategy, indicate and explain it.

Intellectual Property

This section is often overlooked by business plan writers, but is sought after by readers, especially in a software development context. Future partners or investors want to know if you own the IP, and if so, what does it include in more detail.

Emperor’s Studio’s games are designed to ensure the protection of its revenue-generation potential and long-term sustainability of the business. The Company has developed an IP committee mandated to establish policy and guidelines surrounding IP application and access to confidential information. The IP strategy surrounds the software algorithm, networking and database design, game play and game design elements. Therefore, the storyline, characters, arts, music, and packaging design are copyrighted.

Key metrics (KPI)

In summary, Key Performance Indicators (KPI) are indicators that allow you to compare your studio’s results against set objectives or industry standards. KPIs can be marketing or operational in nature in order to measure performance, but they can also be associated with company finances.

Each KPI can be further developed in the plans concerning them and by the person responsible according to the strategies and objectives evolving over time, but while keeping a modest number of KPIs so that they remain effective, meaningful and SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).

In the case of Emperor’s Studio and its icming launch, the following KPIs would be the most important:

• Steam Review score and number
• Steam community and player engagement
• Steam Wishlist, paid download
• Influencers reviews and views
• Google Analytic (website and Alexa)
• Facebook likes, impressions and engagement
• YouTube views, engagement and subscription
• Backlinks from press coverage

Partnership with a publisher

Explain the business relationship you have with your publisher. If you don’t have one and / or are currently looking for one, it’s a good idea to indicate it here. The article Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher could be useful.

Emperor’s Studio is currently working to identify video game publishers having a “fit” with the studio, its culture and its vision in order to pitch its future development projects and gather and analyze the best offers.

The company also considers the possibility of doing business with independent indie financing funds (sometimes called “syndicate”) for the advantages that this could provide in the longer term.

Financial Plan

Key assumptions.

The key assumptions summarize what must happen in order for the business plan to be carried out correctly. They can be taken from historical company data, industry benchmarks or smart guessing . These assumptions can be revised and evolve over time, just like the financial plan.

The following assumptions were made in order to build the financial planning:

• An amount of 250,000 $ will be raised from a publisher or investors to develop and market Empy.
• The number of copies sold by the end of Year 3 will be 73,940.
• The sales distribution of these 73,940 sales has been based on the Product Life Cycle theory.
• The sale price will be $ 20 US.
• A Steam Commission of 30% of the sales is planned for each sale.
• The proportion of games sold at a discount compared to the total number of copies sold is planned at 25%.
• The average discount of the sale is forecasted at 30%
• The portion of the revenue going to publisher is estimated at the full amount of the loan plus 25% of the sales during years 2 and 3.
• The debt owed to the publisher will be totally cleared at the end of year 3. The total amount is planned at 250,000 $ (initial amount) plus 25% of the sales during year 2 and 3, for a total of 469,187 $
• Once the game launched, an additional amount of 50,000 $ will be spend on marketing, 50% during the first 6 months and 50% for the following 12 months, mainly funded from the net profit of the sales.
• At year 3, the amount of cash, before the corporate taxes and dividends, and after having paid the publisher loan, should be of $ 187,723.

Use of Funds

Explain how the funds will be used and the resulting financial plans. May be accompanied by financial models, data and tables.

As indicated in the financial forecasts below, 100% of the amount will be allocated to the development of the game Empy and its marketing. The studio will raise $ 250,000 US.

Sources of Funds

Explain where the funds come from if they have already been raised.

Currently, Emperor’s Studio is actively seeking the best editor or investor for its project.

Financial Forecasts

Financial forecasts provide an understanding of how a company’s finances will take shape in the future. It is important to remain realistic and consistent in order to be convincing with seasoned investors.

Financial forecasts are divided into three broad categories:

• Income Statement: shows income versus expenses for a given period of time (usually 12 months).
• Cash Flow Projection: It will show how the money will be used and prove that a positive cashflow will be generated in order to be able to repay debts.
• Balance Sheet: This section is often compared to a “snapshot” of the business at a future date showing the net worth of the business with assets, liabilities and equity.

If you need a template, simply use the contact form above to request one from me.

The appendix consists of attaching any document that could be useful and complement the business plan. Sometimes it can be a pitch deck to present the game that is coming soon in a much more visual way. 

The details of the financial plan are shared as an appendix in Excel format. 

Additional Resources

• Send me a message (below) so we can discuss your business plan, publisher research or any other project!
• My lengthy guide on (Indie) Game Marketing Plan – Stand Out in a Crowded Marketplace should help you understand, elaborate and write your marketing plan in much more details
• The Ultimate Indie Game Guide to Influencers could be helpful if you plan to launch an influencer campaign for your game
• If you think a crowfunding would be the right way to fund your development, I covered the topic in our Kickstarter for Indie Games: A Comprehensive How-to Guide with Examples, Tips and Templates
• Liveplan : a platform that streamlines the drafting process of writing a business plan and automates many steps in the creation of financial forecasts.
•  Valve’s article about Steam’s Features And Tools, Marketing

If you have any questions or comments about this article, feel free to let me know in the form below.

Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers

Creating a Winning Business Model and Competitive Analysis for Your Indie Game

Lean Startup Principles for Indie Game Development: Planning, Prototyping and Launching Your Game

Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher

How to Successfully Raise Funds for Your Video Game Studio

How to Put The Right Price on a Video Game – A Guide for Indie Studio

Feel free to reach out to me via Discord  at   Galabyca#5789  (this is case sensitive). You can  share me your project and we’ll discuss how I can help you. Additionally, if you have any comments or questions about the last article, don’t hesitate to send them my way through Discord as well .