how to write an application letter as a copywriter

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5 Copywriter Cover Letter Examples Standing Out in 2024

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As a copywriter, you’re more than just a wordsmith—you’re a creative strategist with a knack for data analysis. Every piece of copy you create is tailored to match the target audience.

You’ve written countless social media posts, newsletters, blog posts, press releases, and product descriptions, so you know how to convert casual readers into customers. That skill will come in handy when writing a cover letter to complement your copywriter resume .

We’ve analyzed thousands of job descriptions to determine what will give you the best chance of success. Check out our copywriter cover letter examples and tips to land a new job!

Copywriter Cover Letter Example

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123 Fictional Avenue Portland, OR 97201 (123) 456-7890

December 12, 2023

Harper White Wieden+Kennedy 123 Fictional Lane Portland, OR 97201

Dear Ms. White:

Crafting compelling stories and engaging my imagination during my creative writing studies left a lasting impression on me, striking a spark within my spirit and igniting my love for words. I began seeking ways to blend this passion with my career, and for the past four years, I’ve been fortunate to do just that. Now, I’m thrilled to seize the opportunity to become the next copywriter at the renowned Wieden+Kennedy in beautiful Portland, OR.

In my recent role as senior copywriter at Phase2, I leveraged my knowledge in SEO and keyword research to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.

Before Phase2, I spearheaded A/B testing strategies for email marketing campaigns to maximize customer engagement at Akamai. By analyzing open and click-through rates, I identified the most effective subject lines and CTAs that resonated with our audience. Over one year, these tests resulted in a 9.8% increase in overall conversion rates for our campaigns.

Now at Wieden+Kennedy, I’d love to bring my SEO expertise, refined keyword research skills, and track record for valuable experimentation to drive even better results for your clients. By creating captivating copy that resonates with audiences and skillfully incorporates smart marketing insights, I believe we’ll be able to elevate each project to new heights of success.

I’m excited for the opportunity to discuss how my experience and passion for crafting inspiring messages can make a powerful impact as your copywriter at Wieden+Kennedy. Let’s connect and create stories that inspire and captivate the world.

Why this cover letter works

• And instead of just stating that you’re capable, demonstrate it through a narrative of your past experiences, using numbers to validate your claims. For example, perhaps you produced engaging content that increased organic search traffic by 30% quarter after quarter.

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Copywriter No Experience Cover Letter Example

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123 Fictional Avenue Dallas, TX 75201 (123) 456-7890

Amelia Martin Amazon 123 Fictional Lane Seattle, WA 98101

Dear Ms. Martin:

With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, elements I’m confident will help invigorate Amazon’s expansive sphere.

My most recent internship role was with BlueWave Technologies, a Seattle-based tech firm. My main responsibility was to generate compelling content, which led to a 33% surge in engagement and brought in over 1,128 new followers in less than three months.

Back to my work with a Seattle-based café during an academic project at Portland Community College, my task was to research and identify trending hashtags related to our industry. Utilizing tools such as Hashtagify and Google Trends, I meticulously selected hashtags that saw a 17% increase in organic post visibility.

In my uncle’s HVAC business, I spearheaded a Facebook Ads campaign leveraging a budget ranging from $246 to $358. Through precise audience targeting and A/B testing, the campaign successfully yielded a 6.4% conversion rate.

I’m eager to hone my digital savviness while actively fostering a potent social media presence that resonates with Amazon’s diverse customer base. Looking forward to discussing this role further. Thank you.

• See how Amir brings up how different social media platforms drive traffic to Amazon. This approach serves a dual purpose: It shows you did your homework on the company and sets the tone for the rest of your piece.

Senior Copywriter Cover Letter Example

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123 Fictional Avenue San Antonio, TX 78202 (123) 456-7890

August 12, 2024

William He USAA 123 Fictional Lane San Antonio, TX 78202

Dear Mr. He:

As a seasoned wordsmith passionate about crafting compelling narratives, I dedicate my days to understanding and responding to client needs, translating complex concepts into clear and persuasive messaging. While my professional focus is on driving business results through exceptional copy, I’m equally driven by the power of language to inspire and connect. I’m eager to leverage my expertise at USAA, where I can help build a strong brand identity and connect with our members through compelling storytelling.

At Funnel Boost Media, I spearheaded the development of comprehensive content calendars that aligned with client objectives, resulting in a 52% increase in client engagement. My collaboration with design teams and using Canva, combined with SEO optimization through SEMrush, drove a 61% growth in organic traffic. This experience reflects my ability to develop and execute compelling content strategies that align with your marketing goals.

Leading initiatives to enhance product visibility and brand messaging at Gray Digital Group included mentoring junior copywriters and utilizing Trello for project management. Here, I oversaw the production of over 217 high-quality product descriptions and blog posts, which fostered a 23% improvement in product visibility and a $4,936 increase in online sales.

In addition, my commitment to quality assurance and editing has maintained high standards across all written materials, supported by meticulous proofreading and tools like Grammarly.

The opportunity to harness my rich experience in content creation and storytelling to propel innovative marketing strategies that bolster brand engagement and deepen member connections at USAA is genuinely thrilling. I look forward to our forthcoming conversation.

Thank you for your consideration,

Ethan Nguyen

Enclosures: Resume Application Transcripts

• Slow it down, take a break, then lace up for another round of proofreading to catch clumsy language, typos, and grammatical errors that could knock you out of contention. Better yet, get a second pair of eyes from a friend or a relative who’s sharp with English.

Marketing Copywriter Cover Letter Example

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123 Fictional Avenue Oklahoma City, OK 73101 (123) 456-7890

August 21, 2024

Ava Sun Devon Energy 123 Fictional Lane Oklahoma City, OK 73101

Dear Ms. Sun:

Bringing a fresh perspective and a flair for innovative communication, I am eager to dive into the world of marketing with Devon Energy. My experience crafting targeted and impactful content has equipped me with a deep understanding of engaging diverse audiences and driving brand loyalty. I thrive on transforming intricate ideas into memorable, actionable messages that resonate with readers. At Devon Energy, I am excited to harness my creativity and strategic insight to elevate your marketing efforts, amplify your brand voice, and build lasting connections with your audience.

At Freestyle Creative, I honed my skills in crafting compelling copy, leading to a notable 39% boost in client engagement. Working in unison with the design teams, I leveraged Adobe InDesign to produce marketing materials that were not only aesthetically pleasing but also perfectly aligned with the objectives of various campaigns. My commitment to precision, bolstered by proficiency in Microsoft Word and Grammarly, guaranteed a 99% accuracy rate in all produced written content.

Previously, my stint as a junior content writer at Grainger was marked by the development of high-caliber product descriptions and blog posts that drove a 17% surge in online sales. Plus, my ability to manage projects using Asana and analyze performance through Google Analytics enabled me to refine content strategies and meet tight deadlines, cutting project turnaround times by 12 hours

In addition, I amplified customer retention by 34% as an administrative assistant at Floorplan Xpress, attributed to precise reporting and improved data entry efficiency. These varied experiences have bolstered my proficiency in producing relevant and powerful content, underscoring my ability to make tangible contributions across different facets of content creation.

Thank you for your consideration. I’m eager to explore how my background aligns with and can enhance your objectives.

Enclosures: Resume Application form 2 letters of recommendation

• Unless the job description specifically asks you to lay your salary cards on the table from the get-go, don’t do it. Zero in on your knack for turning phrases into profits, instead—you might just make it to the final interview, where you can mention your salary expectations straight out.

Editor/Copywriter Cover Letter Example

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Noah Brown Southwest Airlines 123 Fictional Lane Dallas, TX 75201

Dear Mr. Brown:

Being a digital enthusiast with wanderlust in my veins, I’ve discovered an intersection between my passion for creative content strategies and my love for traveling. Flying with Southwest Airlines has helped me understand how strategic content impacts customer experience, and it’s this understanding that propels my desire to contribute as a content strategist at your prominent airline.

As a head of digital strategy at Neiman Marcus, a Dallas-based luxury department store, I exploited WordPress to overhaul our website approach. By focusing on an improved digital customer journey, we increased organic traffic by 23%. Implementing content personalization, we saw an average of 14% boost in sales within 16 months.

Formerly, at Securus Technologies, I developed a keen understanding of information architecture. Redesigning the structure of our customer support portal bolstered customer engagement and dropped “support request” bounce rates by 9%, indicating customers acquired the information they sought more efficiently.

I was involved closely with the multimedia production unit at EnLink Midstream. There, I worked with a team that produced riveting content for our online channels. We saw a noticeable increase in social media engagement and a 19% increase in video views. Combining this with analytics-driven strategic planning helped us achieve a demonstrable content ROI of 687%.

My experiences with Neiman Marcus, Securus Technologies, and EnLink Midstream have allowed me to wield WordPress, personalize content, utilize information architecture, and produce multimedia content effectively. Joining Southwest Airlines’ team would enable me to bring these skills to the forefront, enhancing customer experiences and their interaction with your brand. I’m eager for the opportunity to contribute in a meaningful way.

Maya Haddad

• For instance, you could say you are eager to harness the content optimization techniques and audience engagement strategies you’ve mastered to enhance digital presence and customer interaction at the hiring company. Be sure to specify your goals in alignment with the company’s objectives.

Related cover letter examples

• Copywriter resume
• Social media manager
• Digital marketing

How to Format a Copywriter Cover Letter

Writing a cover letter for a copywriter position might seem daunting at first, but it’s actually not too far off from the things you do for a living. It all comes down to identifying the target audience, learning everything about them, and ensuring your cover letter hits all the beats and ticks all the boxes.

Therefore, it’s important to read the job description carefully and certify you’re updating your cover letter to match. Copywriting roles can vary based on the company, ranging from an editor to a blog writer, so make sure your cover letter reflects your enthusiasm for the role and the fact that you know what it’s all about.

Copywriter cover letter introduction

Just as good ad copy starts with a strong hook, your cover letter needs to do the same. Recruiters won’t cut you any slack here!

For starters, dig into the research and try to find out the name of the person you’re sending your cover letter to so that you can personalize your greeting. If your research is fruitless, settle for a “Dear Hiring Manager” or “Dear [Company] Team.”

With the greeting out of the way, spend some time crafting the perfect opening paragraph. It should explain why you’re the right copywriter for this job, so don’t be shy and mention a key skill of yours that the company seeks, such as SEO optimization. Make a personal connection with the company to seal the deal.

The below opener just doesn’t work. It’s dull, and as a copywriter, showcasing creativity in every paragraph is paramount.

Boring…

I saw your job listing online and I wanted to apply for this copywriting job.

This is so much better! The candidate instantly gets into why they’re a good fit for the role, and they even use numbers to make their claims pop.

Compelling!

With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, and I’m confident all those elements will help invigorate Amazon’s expansive sphere.

Copywriter cover letter body

You know better than anyone that working as a copywriter doesn’t just mean being able to write good copy. Your success is always measured by important metrics, from conversions to open rates, so utilize that for your cover letter. 

In the body paragraphs, focus on highlighting the wins you’re most proud of and those that align well with the job description . 

You could, for instance, talk about how your content strategy increased web traffic by 40% within 6 months, and how you used tools like SEMRush and Google Analytics to achieve that.

Let’s flip it around and imagine the job you’re applying for strongly focuses on social media. In such instances, mention how you collaborated with the design team using Adobe Creative Suite to craft exciting Instagram posts, increasing social media shares by 39%.

That’s so impressive!

In my recent role as senior copywriter at Phase2, I leveraged my SEO and keyword research knowledge to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.

Copywriter cover letter closing

High-quality copy stays consistent and engaging throughout, and so should your cover letter. The closing paragraph and signoff can help you create a memorable farewell with recruiters picking up the phone to call you right away.

Use this paragraph to emphasize that you’re a good fit. This means researching the company culture and mission and mentioning it to score some brownie points. For instance, if you’re applying to work at a marketing startup, mention how you’re no stranger to that fast-paced and goal-oriented mindset.

Don’t forget to mention your excitement about discussing your copywriting skills further. You can also include a key skill, such as your expertise in brand research, to emphasize what you’ll bring to the role.

This closer is much too generic to impress a recruiter seeking copywriters. It doesn’t show that the candidate did any research.

That didn’t work…

I want an office job and I can start right away so please let me know if you want to hire me.

Now, this is much more impressive. The candidate highlights their experience and what they’re able to bring to the job.

As a copywriter, you’re no stranger to in-depth research, so put those skills to good use when you write your opener. Check the company website, LinkedIn, and job description , or perhaps even reach out to someone you know who works there before sending your application.

Anything that showcases your ability to craft copy that engages and converts is worth mentioning. Include metrics like increases in organic search rankings or website traffic, social media following, or ROI on marketing campaigns.

There’s a lot of overlap between copywriting and other jobs, such as marketer, content writer, SEO specialist, or brand manager. Try to lean into transferable skills and include examples of your copy to show you’re ready for the job.