how to address a speculative cover letter

Speculative cover letter examples

Speculative cover letters can be a proactive way to get your foot in the door and find jobs that haven’t even been advertised yet.

But with so much resting on this application, you need to use the space wisely to explain what type of role you’re looking for and what attracted you to their company.

Find out how to do that successfully with our expert advice and speculative cover letter examples in the guide below.

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Speculative cover letter example 1

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Speculative cover letter example 2

Speculative cover letter example 3

The example cover letters here should give you a good general idea on how your Speculative cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write a Speculative cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Speculative cover letter

Here’s what kind of content you should include in your Speculative cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Speculative cover letter templates

Copy and paste these Speculative cover letter templates to get a head start on your own.

I am writing to express my strong interest in any upcoming data engineering and analytics opportunities available at Intuita. Over the course of my 17 years of experience in IT, I have diligently supervised cross-functional teams and delivered data-driven solutions that have transformed various businesses.

While there may not be a specific job opening advertised at this time, I believe my computer science qualifications align perfectly with your commitment to informed decision-making and technological advancements. In my current role as a Data Specialist at Sphere Digital Ltd, I use tools such as Python, SQL, and Tableau to extract valuable insights from complex datasets, and subsequently translate these into actionable recommendations that positively impact the company’s performance.

Within the last 3 years I have successfully reduced the time spent on analysis by 25% through creating interactive visualisations, and lowered procurement expenses by 15% due to identifying cost-saving opportunities. I also developed automated dashboards that decreased report generation time by 50%.

I welcome the chance to discuss how my skills and qualification align with your organisation and would be keen to attend an interview when a suitable position becomes available.

Kind regards

Felicity Wright

Hello Roger

I read through your website and noticed that WSP is recruiting for a number of transport planning vacancies throughout the UK, and I am keen to offer my CV for any positions that come available in Hull.

As a results-oriented professional with a passion for optimising transportation operations and a strong background in logistics, I am enthusiastic about contributing my skills to your world-renowned organisation. Throughout my 10 years of experience in the industry, I have demonstrated my ability to optimise routes and ensure timely and cost-effective delivery solutions.

In my current role at DPD Group, I have implemented freight consolidation strategies that cut transportation expenses by 15%, coordinated with carriers in increases in on-time delivery performance by 25%, as well as introduced training programmes which boosted driver productivity by 35%. I firmly believe that my qualifications and past achievements align perfectly with your commitment to excellence in transportation services and continuous improvement.

Thank you for considering my application and I look forward to the possibility of joining your dynamic team when a vacancy arises in the future.

Sable Fernandez

Good afternoon, Miles

I am writing to show my interest in your upcoming opportunities as a landscape architect and consultant at Tyler Grange. As a creative and detail-oriented professional with a passion for transforming outdoor spaces into beautiful landscapes, I am eager to contribute my expertise to your organisation.

Over the course of 15 years in landscape architecture, I have demonstrated my ability to conceptualise and execute innovative projects, including urban design, public parks, greenways, and school gardens which align with clients’ visions and environmental sustainability. I believe that my qualifications and skills resonate perfectly with your establishment’s commitment to excellence in landscape design.

Some key achievements I have played a significant role in while at Atkins include, attaining a 98% on-time project completion rate for 7 straight years, as well as incorporating design practices and native plant selections that led to a 20% reduction in landscape maintenance costs. Furthermore, I generated £4M+ annually through client referrals and repeat business.

I am eager to discuss any upcoming landscape architecture vacancies in greater detail. Please feel free to contact me via email or by phone to schedule an interview.

Vincent Cowell

Writing an impressive cover letter is a crucial step in landing a Speculative job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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Speculative cover letter

Not all roles are formally advertised, and this is where speculative cover letters come in useful. With the help of our speculative cover letter example, you can create your own opportunities

Speculative approaches can be a great way of getting your foot in the door in competitive industries. They demonstrate dedication and a proactive nature and can give you an early start on your competition.

In the opening paragraph of a speculative cover letter explain what sort of role you're looking for. Then move on to show you've done your research by explaining why you're attracted to the company.

Next you need to talk about the skills and experience you have gained that are relevant to the company and the type of role you're looking for. It's best to show that you're an all-rounder so don't restrict yourself by focusing on one skill or area.

Finally, end on a positive note. Thank them for taking the time to read your application and that you look forward to hearing from them soon.

Please be aware that this is an example. Use this cover letter template to help generate ideas and structure your own document but avoid copying and pasting. Your cover letter needs to be original and tailored to the job you're applying for.

Anika Nawar 42 The Grove Grovetown CQ55 1WX [email protected] 07788123123

Julia Corning Graduate manager Media Company Business Shed Enterprise Street London SE1 J99

5th May 2023

Dear Ms Corning

I am a second-year media design student who is looking to gain some industry experience. I would like to do a summer placement/internship with Media Company and am writing to you to see what opportunities there are.

I know Media Company has a strong reputation in the industry. I was particularly attracted by the work you did for X Communications, which I came across during research for a university project. Your designs caught my eye and your understanding of the UX made our project flow well - and helped us achieve top marks for our year.

My website www.anikanawar.co.uk shows the range of my work, including a project for sportXperience.

As you can see from my CV I have attended industry events including:

• New Designers (Part 2) at the Business Design Centre, London, June 2022
• Young Designers Workshop Series, Manchester, 2020-2022
• Web Design Industry Masterclass, London 2021

These were a great opportunity to network with peers and meet industry experts.

Along with a group of other students, I have been instrumental in setting up a blog www.webX.com . We have run two online student events and are currently crowdfunding a live event.

I can offer Media Company my flexibility, excellent time management skills, entrepreneurial spirit and a willingness to work hard and learn quickly.

I look forward to having the opportunity to work with you.

Yours sincerely

(Sign your name here)

Anika Nawar

Find out more

• Get more information on cover letters .
• Learn more about the 5 things to avoid when writing a cover letter .
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How To Write A Speculative Cover Letter With Template

Wondering how to write a speculative cover letter?

A speculative CV with an accompanying cover letter is a way of connecting with employers when they’re not advertising vacancies.

Speculative applications can have great results, and can also be an effective way of  getting internships or work placements .

Lots of positions are filled without ever being advertised, so a speculative letter could be your way in.

Here’s how to write a speculative cover letter that strikes the right tone and helps you get your foot in the door.

We’ve also written a speculative cover letter template to show how to format and write your letter – this can be found at the bottom of the blog.

Start by researching thoroughly

Once you’ve found an organisation you’d like to work for, the first thing to do is  research it thoroughly .

Find out everything you can about the organisation, its staff and the wider industry it operates in.

Most of the information you’ll need will be readily available from online sources, including:

• The organisation’s website
• Press releases published by the organisation
• Its LinkedIn page and social media profiles
• News articles relating to the organisation
• Industry-specific publications, newsletters or blogs
• Review sites like  Glassdoor

The more knowledge you can arm yourself with, the better you’ll be able to work out how your skills, experience and interests could benefit the organisation, and how you’ll be the perfect fit for the company.

And remember, when writing a speculative cover letter, accuracy is key.

Misspelling the name of the organisation, its products or services or the addressee (ultimately the decision maker) could spell disaster for your speculative letter.

Know who you’re talking to

Research the organisation’s staff list carefully to find out who to address your letter to. This may be:

• The managing director, if it’s a smaller firm
• A head of department
• The hiring manager
• A member of the HR department

It’s absolutely crucial that you address the letter to a specific person. ‘Dear Sir or Madam’ or ‘To whom it may concern’ won’t score you any points, especially if they have their name in their email address.

Mention early on or at the end of the letter that you’ve attached your CV to the email, to encourage the reader to look at this after the cover letter.

Strike the right tone

It can be hard to judge how to write a speculative cover letter and what tone to use. In our opinion, it’s best to opt for a formal tone. You don’t know the person, so don’t be over-familiar.

Open with ‘Dear [person’s name]’, and avoid any informal chit-chat like ‘I hope you had a good weekend’. Keep your tone friendly but professional throughout, and close with ‘Yours sincerely’.

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Don’t apologise

You might think sending a speculative CV and cover letter will come across as pushy or presumptuous – but hiring managers are unlikely to see it that way.

Don’t be tempted to start with something apologetic like ‘I hope you don’t mind me contacting you unsolicited’.

There’s no need to apologise – a speculative application is evidence that you’re  enthusiastic and proactive , rather than arrogant.

Get straight to the point

If you’re wondering about how to start a speculative cover letter, our top tip would be: get to the point!

Hiring managers are busy – so don’t waste their time. Too many speculative cover letters suffer from long, repetitive introductions,  clichéd language  and wordy explanations that are unlikely to be read.

Cut to the chase straight away. Say why you’re writing, and demonstrate how you can benefit the organisation with a few  key highlights from your CV .

Get that cover letter written by us!

Cover letter, format your cover letter appropriately.

A formally laid out cover letter is likely to have a better chance of succeeding. Put your name, address and the date on the right at the top, and the addressee’s details on the left starting on the line below.

The purpose of a speculative job letter is to get the hiring manager to look at your CV – so give them a reason to read it with three or four solid points straight off the bat.

You could format these as bullet points to make them even easier to read.

Keep paragraphs short and snappy and try to keep your letter to around half a page, and definitely no more than one page.

Focus on the employer

When writing a speculative cover letter, you should say as much (if not more) about the organisation you’re writing to as you do about yourself.

Try not to start every paragraph with ‘I’. You want to communicate what you can do for the organisation and why you want to work there, so try to evidence the knowledge you gained through your research.

What challenges and opportunities is the organisation facing? Try to focus on the person reading the letter and their priorities, and give a few examples from your experience that show how you can meet them.

Avoid the hard sell. Some sources recommend ending with something like ‘I’ll be calling you next week to schedule an interview’, but this pushy approach may backfire.

End simply by expressing that you’d like the opportunity to continue the conversation. Specify how the hiring manager can contact you (by phone or at your email address, for example) followed by ‘I look forward to hearing from you’.

As always, check, check and check again for typos and grammatical errors. Get someone else to proofread it for you if you can.

If you don’t hear anything within a couple of weeks, it’s a good idea to  follow up by email or phone . This will show perseverance and a real desire to work for the organisation.

It’s also an opportunity to ask for constructive feedback if you weren’t successful.

Speculative cover letter template

Below is an annotated speculative cover letter example to give you an idea of how to format and write the letter:

How to write a speculative cover letter: a summary

A speculative application can be a great way to engage with an organisation, and could get you one step closer to your dream job.

Even if the employer doesn’t have your perfect role open immediately, it could put you on their radar as someone to contact in the future.

We hope our guide has given you a better idea of how to write a speculative cover letter.

Remember, a cover letter acts as the bait to get hiring managers to read your CV – so make sure your accompanying CV is as good as it can be!

Need help crafting a kickass CV? Our tailor-made CVs showcase your best bits and set you head and shoulders above the job market competition.  Find out more .

Want to know more about how to write a good standard cover letter? Go back to basics with  these principles.  You can see some  examples of cover letters here , including a speculative cover letter example.

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How to Write a Speculative Cover Letter

You may have spotted an employer that you’d love to work for, but they’re not currently hiring for any position that fits with your aspirations. Speculative applications can have great results, especially for those wanting to get an internship, work placement, apprenticeship or graduate job. You’ll need to be engaging, expressive and able to confidently discuss your skill to really have an effect.

Why Send a Speculative Cover Letter?

If you’re looking for a job within a competitive industry, you may need to be proactive with your job searches and job application as not all roles are formally advertised. Plus, if there’s a company that you think could provide you with your dream job, why not give it a shot? A speculative CV with an accompanying cover letter is a great way of connecting with recruiters or potential employers when they’re not advertising vacancies.

How to Start a Covering Letter

Before you think about sitting down and writing your covering letter, you’ll need to research the company. Even if you know a lot about the company, you’ll want to brush up on your knowledge in order to create a good cover letter.

Find out everything you can about the organisation, including its staff and also the wider industry they operate within.

Take a look through their website and also look for press releases as well as related news article to really find out what’s happening at their organisation. Make sure you look at their social media profiles and also look on websites such as Glassdoor for staff reviews on working there.

The more knowledge you have to start with, the easier it will be to write your covering letter. It’s this knowledge that will enable you to connect your skills, experience and interests to their company.

What to Include and what not to Include

The general formatting of a speculative letter will be relatively similar to a standard cover letter:

• Start with personal information such as your name, address and contact details. You should never include your national insurance number or bank details on your cover letter.
• Include information to your social media platforms such as Linkedin. There should be crucial information about your work experience on there and it will also enable them to get a better indication of your interests through shared articles and endorsed skills.
• Include the manager’s name if you have it, but if you don’t just use Dear Sir/Madam.
• Within the first paragraph, you should outline what type of role you’re looking for, and why you want to work for that particular company.
• The second paragraph should explain more about the skills you possess and any experience you have that could be of interest to them. There is no job description so you’ll have to be inventive on how your skill set may apply to their business.
• The closing paragraph is the last chance for you to make an impression. You need to tell them exactly why you’d be perfect for the company and what you could potentially contribute. If there isn’t an open job, why should they open one for you? what do you have that is different? this doesn’t always have to be your skills, genuine passion for the company and their values could be enough.
• To close the covering letter, thank them for their time and sign-off the cover letter with ‘Yours faithfully’)

The final thing to mention here is that you must ensure there are no spelling mistakes. This involves specific person names, product names and relations to the company especially. You can use a spell checker or Grammarly for the checking of punctuation and spelling, but they may not pick up branded names so you’ll need to double-check.

Get to the Point, Set your Tone & Don't Apologise

You might think that sending a speculative application and cover letter could come across as pushy or presumptuous by the receiver. In most cases this couldn’t be any further from the truth, HR teams are often impressed by this process as it shows passion, confidence and forthcomingness. It’s also worth mentioning that recruiting can be a timely and expensive process, so someone coming forth is a great way for them to avoid this.

What you absolutely shouldn’t do is open with anything apologetic such as ‘I hope you don’t mind me contacting you’. You need to be confident that you’re offering them something of value and apologising for contacting them doesn’t give that impression. A speculative application is verification that you’re an enthusiastic and proactive individual, rather than arrogant or presumptuous.

The best start to a speculative cover letter is one that gets straight to the point. HR teams and managers are busy people so avoid long-winded introductions and ones that are copied off the internet as they’ll have read it ten times already.

Quickly explain why you’re writing to them. Don’t just explain, demonstrate how you can benefit their company with key highlights from your CV. Keep to a formal layout and ensure all the points in the ‘What to Include and what not to Include’ section are covered. Make a mental note to keep the information condensed.

By now you’re likely wondering, how many words should a cover letter be? There really is no golden number, it’s about how many words it takes to really sell your worth to the company. The general guidelines are to stick to around half a page and definitely no more than one page.

We hope our guide has given you the knowledge you need to go and write an amazing speculative cover letter that lands you the position you desire. Remember the cover letter is the bait to get the HR team to read your CV, so make sure your CV is as good as your covering letter!

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What Is a Speculative Cover Letter?

Who should i send my speculative cover letter to, what to include in a speculative cover letter, example speculative cover letter, what happens next, tips for writing your speculative cover letter, final thoughts, how to write a speculative cover letter.

Updated October 11, 2023

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A speculative cover letter is sent to apply for or enquire about a job that is not currently being advertised.

You should consider making a speculative job application if you are:

• Actively looking for a new job role
• Trying to find a work experience placement
• Thinking about making a career move

To find out which jobs fit your personality best, visit our partner CareerFitter and take the Career Test for FREE .

Get An Expert Cover Letter

Sending a speculative job application can be an effective way to show you are keen, motivated and committed to your career goals .

Remember, even if the company you send your speculative cover letter to doesn’t have any current job vacancies, opening a dialogue with them could help to ensure you are at the top of the list when a suitable vacancy comes up in the future.

Much like a standard cover letter , a speculative cover letter accompanies your CV when you are applying for a job. However, a speculative cover letter is different from a standard cover letter in a few ways.

Standard cover letters are usually sent when applying for an advertised vacancy and should be tailored to that vacancy. In contrast, a speculative cover letter is sent to apply for a job that has not been advertised.

Standard cover letters need to be highly focused on niche or specialist skills that are outlined in a job description or person specification.

In contrast, a speculative cover letter should:

• Give details of your relevant transferable skills
• Outline your past work experience
• Demonstrate why you would be a good fit for the company

As with any cover letter, a well written speculative cover letter will provide you with the opportunity to engage with the recipient and start building up a positive rapport.

Where possible, try to send your speculative job application to a particular person, rather than a generic department.

If you are not sure of the name of the person you should send your speculative cover letter to, have a look at the employer’s website. Try to find out the name of the manager for the department you are interested in working for.

Alternatively, you could call the HR department to find out the name of the department manager.

Sending your speculative cover letter to a specific person will help to ensure your letter is read by the most appropriate employee or department. It will also show that you have carried out some background research into the company and its current employees.

You can choose to send a speculative cover letter by email or by letter. The advantage of a letter is that it will land on somebody’s desk, making it harder to ignore.

Your speculative cover letter will need to be both engaging and informative.

As you are not writing to apply for one particular job role, you will need to provide an overview of the skills and experience that you have gained so far. A speculative job application aims to show the employer that you are a good all-rounder, not just a specialist in one single area.

Whilst a speculative cover letter is not tailored to a particular job role, it will need to be written specifically for an employer. So, if you are planning to send out more than one speculative job application, you will need to adjust each letter accordingly.

A speculative cover letter will need to include the following information:

A brief outline of the type of job role you would be interested in applying for

Information on your existing skills and experience and how these could be of benefit to the business

An outline of the reasons why you would like to work for the business

A closing summary to reiterate what you would be able to offer to the business

An assertive, confident call to action to end the letter; for example, ‘I look forward to hearing from you soon’, instead of, ‘I hope to hear from you soon’

When writing your speculative cover letter, try not to repeat the information contained within your CV.

Don’t forget to include your name, address and contact details (including your mobile telephone number and email address).

If you are unable to find out the specific manager’s name, start your letter with ‘ Dear Sir/Madam ’ and close it with ‘ Yours faithfully ’.

If you have managed to find a named person to send the letter to, you can start your letter with ‘ Dear [Name] ’ and close the letter with ‘ Yours sincerely ’.

Here is an outline of what your speculative cover letter should look like. This speculative cover letter template is for a person who wants to make an application to a legal firm.

Jane Laws 1 The Street Townford TR17 9NQ 01234 567891 [email protected] Mrs D Judge Legal Practice London W3 2QQ Dear Mrs Judge I would like to enquire whether you have any current administrative vacancies within your firm. Please find enclosed my CV, which outlines the experience I have gained during my career to date. Having worked as a legal secretary for the past five years, I have demonstrated my commitment to providing high-quality legal administration services. I have a sound working knowledge of industry terminology and legal working practices. I am proud that my dedication and commitment to my work has been recognised through a recent nomination for the Institute of Legal Secretaries and PAs ‘Legal PA of the Year Award’. My experience to date has been gained through working for two small legal practices. While this has been both challenging and enjoyable, I would like to develop my skills and experience further in a fast-paced, busy role. I understand your company is one of the largest legal practices in London with continuing plans for growth, making it the ideal place to pursue my future career objectives. As an administrative worker for your firm, I would strive to support your partners with high-quality secretarial support. I am a competent typist with a keen eye for detail and a proven ability to cope under pressure at all times. I would be delighted to have the opportunity to discuss my application with you in further detail. I look forward to hearing from you soon. Yours sincerely Jane Laws

After you post your speculative cover letter, you will need to be patient. You probably won’t hear anything straight away but, hopefully, the recipient of your letter will be in touch to discuss job vacancies you may be suitable for.

If you still haven’t heard anything back within two weeks, it is advisable to follow up with the employer directly, to check that they have received your letter.

If they say that they haven’t received it, ask them whether they would be happy for you to re-send it over to them. At this point, you could find out whether they would be happy for you to send it by email, as they will know to look out for it in their inbox.

Even if the manager says that there are no suitable vacancies available at the moment, you could still ask them to provide you with constructive feedback on your speculative job application. This will help you to improve any speculative applications you make in the future.

Step 1 . Do Your Research

Find out as much as you possibly can about the business you are planning to write to. For example:

• What is their mission statement?
• What are their values?
• What product or service do they provide?
• Who are their customers?
• Who are their main competitors?
• How many people do they employ?
• What are the must-have skills for employees?

The company website is a good place to start. You could also browse through relevant social media pages, press releases and industry-specific content like blogs or newsletters.

Use the information that you find to help you write your speculative job application. For example, if you already have a particular qualification or skill that they want all of their employees to have, make sure this is clearly stated within your application.

Or, if you find out that they are planning to expand or acquire another company, let them know if this is a process you have had experience with in the past.

Step 2 . Keep Your Speculative Cover Letter Short and Professional

It is important to keep your speculative cover letter short and to the point . Keep the content succinct and focused – doing so will help to ensure the recipient reads it and digests the information it contains.

A letter that is too long will probably end up in the waste paper bin before it has even been read.

To ensure your letter makes a good first impression, set it out formally, use an easy-to-read font (such as Calibri or Arial, size 11 or 12) and write a maximum of five short paragraphs.

Step 3 . Proofread

When making speculative job applications, your cover letter is the one opportunity you have to make a good impression. If the text is littered with spelling and grammar errors, this is unlikely to make the manager want to call you to discuss a potential job opening.

Make sure you proofread your letter thoroughly, and ask a friend or family member to check through it too.

If you are looking for ways to progress your career, there is no need for you to wait for the perfect job vacancy to be advertised online.

You have nothing to lose and everything to gain by sending out a speculative job application. After all, your employer of choice could be just waiting for somebody with your skills and experience to make contact with them.

By sending a speculative job application to your preferred employers, you will show them that you are confident, enthusiastic and willing to go the extra mile to achieve your career objectives.

Don’t forget, a speculative cover letter aims to show the employer why you would be a great addition to their existing team. Ensure your application gives an overview of your existing qualifications, skills and experience, and how this could help the business to achieve its goals.

You might also be interested in these other Wikijob articles:

Or explore the Application Advice / Job Applications sections.

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Career Exploration , CV Improvement Tips , How To

How To Write A Speculative Cover Letter With Winning Examples

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In the current economic climate, being proactive in your job search is more important than ever. Don’t wait for a company to come to you with an offer. It might never happen! We’ll provide tips on writing a speculative cover letter and convince employers that you’re worth their time and consideration.

A speculative cover letter is when you write and send it to an employer before advertising any specific position. This type of cover letter can be used in many different situations, for example:

– Someone who is unemployed but wants to find work may choose to write a speculative cover letter and send it out

– A person who has been laid off may use this type of cover letter while they are looking for new employment

– A recent graduate might also use this type of application as their first job hunt step

The purpose of a speculative cover letter is to show an employer how you might fit into their organisation. In addition, you can use the cover letter to explain why your skills are transferable and what type of work you would be interested in doing for that company. Your goal should be to stand out from other applicants by showing them some unique things about yourself that they may not be able to see from your resume.

The steps for writing a speculative cover letter are as follows:

– Find the name of an employer you want to work with and contact them directly

– Send in your best application materials, such as a CV or resume and any other supporting documents that demonstrate why you would make a great candidate for the company

– Use a cover letter to introduce yourself and show why you are interested in that particular employer

– Include your contact information on both the CV and resume as well as in the cover letter, so they can reach out if necessary

– Be willing to go above and beyond what other applicants may do

– Be enthusiastic about the company or position you are applying for

– Make sure your cover letter is well written with clear sentences that clearly state what type of job you are interested in doing

A typical speculative letter needs to follow the following steps

1. Introduce yourself

2. Explain the position you are applying for

3. Outline your skills and experience that relate to the position

4. State why you would be a good fit for the company

5. Give an example of how you have demonstrated these qualities in previous jobs or volunteer positions

6a) If there is any specific information they want, include it here

6b) If not, end with “I look forward to hearing from you soon.”

7) Thank them for their time and consideration

What is the difference between a cover letter and a speculative letter?

A cover letter is typically written to accompany an application or resume and provides information about the applicant. A speculative letter is a type of cover letter that may be sent before any position has been advertised — this can often help someone who does not have a job find work faster.

How do you start a speculative cover letter?

First, keep your letter concise. Most hiring managers don’t have time to read a lot of content on an unproven candidate. So start with the basics and avoid being too wordy or flowery in your writing. The goal is not to win over a company you know nothing about but to impress them enough so they’ll want to learn more.

Second, you need a strong opening. Many speculative cover letters open with the standard “I am writing in regards to your job posting for X.” This is good but not great. Suppose you are applying to multiple jobs or even one specific organisational role. In that case, it’s better to point out why they should hire you specifically and how your skills and experience will benefit the company.

Third, don’t forget to highlight your enthusiasm for the role. Why are you writing this letter? What do you hope to achieve by sending it? Would you mind demonstrating that you’re excited about their organisation and why? Lastly, make sure it is personalised! This may require research, but having an extensive company profile shouldn’t be too hard. If you don’t know much about the organisation, try to dig on LinkedIn or do a simple Google search.

Of course, other things make up a tremendous speculative cover letter, but these three are good places to start!

Photo by Markus Spiske on Unsplash

Are speculative job applications worthwhile?

There’s no doubt that they can be a bit of a gamble. You’ve got to put your faith in the company you are applying for and hope that it matches what their needs are at this time. However, I would say that if you have used it before (and haven’t heard back), then why not give it another go? Every company is different, so it’s always worth taking a punt.

Using speculative applications is an excellent way to determine what the company does and how you can fit in. However, it’s also crucial that your CV reflects this because you need to show them why they should be interested in hiring you. So, for example, you could include links to work samples or contact details for people who have worked with you before.

Speculative applications are an excellent way to get your foot in the door and allow you to find out more about what they do. Still, you must ensure your CV reflects this so they know why they should hire you. It might be worth including links to work samples or contact details for people who have worked with you.

An example speculative cover letter:

Dear Mr Smith,

I am writing to introduce myself and tell you about my qualifications as a potential candidate for the Marketing Manager position at Acme Corp. I understand that this is not an advertised opening. Still, I wanted to take the time to apply anyway because your organisation has always been one in which I have taken great interest.

My background includes 11 years of experience in marketing and advertising with a large company and my work on entrepreneurship projects. I am confident that my skill set would be an asset to your organisation given the requirements outlined in this position description, such as:

-Strong understanding of digital media, including social media channels and blogs

-Experience with managing external agencies and creative teams

-Ability to oversee campaigns in various languages

I have attached my resume for your review. I hope you will consider me a candidate, even if this is an unadvertised opening. Thank you very much for taking the time to read this letter.

Some Examples addressed for specific roles

An example speculative cover letter for entry level software engineer:.

Dear Hiring Manager,

My name is _____, and I am currently looking for entry-level opportunities in software engineering. After reading about your company on __________, I was excited to learn more about how my skill set could be a good fit within this environment. In addition to learning more about your open position as a software engineer, I am also interested in learning more about the company itself. Would you be willing to answer a few questions for me?

Are there any other positions within __________ that may be appropriate for someone with my skill set looking for their first position?

What is the company culture like at __________, and how does it support its employees to be successful in a professional environment?

The software engineering positions you are currently hiring for sound very interesting. Is there anything else about these roles that may make them more appealing than other entry-level opportunities I have seen on job boards?

Name ___________

Contact info: email address and phone number. GitHub username if you have one.

The hiring manager will then decide whether or not to respond with an interview opportunity! If they get back to you, go ahead and send them a follow-up thank you an email that is much briefer than this.

An example speculative cover letter for an accountant:

While doing some research, I came across your listing for an accountant on the Careers section of the company’s website. I am very interested in this position because it perfectly fits my background, skillset, and career path. With over three years of experience in finance at another company, I am confident that my skills and qualifications would make me an excellent fit for this job.

I believe the key to success in any position is doing your best at all times, learning as much as possible about your role, and taking pride in everything you do. With strong attention to detail, willingness to learn new things quickly, and ability to multitask, I am confident that my background as an accountant would make me a great candidate for this role.

It would be a pleasure to learn more about this opportunity and demonstrate how my skills make me the best candidate. I have attached my resume for your review as well. Thank you very much in advance, and I look forward to hearing from you soon!

John Smith (123) 456789101

An example speculative cover letter for the mechanical engineer:

Dear Hiring Manager, I’m excited to express my interest in the Mechanical Engineer position at your company. After scanning your website and learning more about IVALA Robotics, it’s clear that you have a very dynamic team that complements my skill set and career goals perfectly. This intersection of interests is precisely why I’m writing to you today.

The skills I’ve acquired as a mechanical engineering student at [university name] will allow me to hit the ground running in my new role. In particular, I have strong technical and communication abilities — an ability your job posting highlights as one of the essential qualities for this position. Additionally, I would prove a solid asset to the Mechanical team at IVALA Robotics if hired.

I would very much appreciate an opportunity for a conversation. Please be assured that you will find me both confident in my abilities and humble enough to learn new skills as needed . Thank you again for reading my application — I hope to hear from you soon!

Sincerely yours_

An example speculative cover letter for a nurse:

Dear Nurse Manager, My name is X, and I am an RN with __________ experience.

My skills in clinical care management combine the most critical aspects of nursing: patient assessment, planning and evaluation for treatment outcomes, implementation of care plan through delegation to healthcare team members, and coordination and communication between various caregivers. Furthermore, my leadership skills were honed by my active participation in _________, and I am a member of the American Nurses Association.

My goal is to work as a nurse manager at your hospital. This position aligns with my career goals, including working for an organisation that shares my commitment to excellence, professional development, collaboration across disciplines, and teamwork — qualities I have developed and demonstrated throughout my career.

I am confident that I can add value to the nurse manager team at your hospital, and I look forward to speaking with you further about this opportunity. Best, X

This is a speculative cover letter for an unadvertised job position in healthcare management. This cover letter example should be customised based on your skills and experiences.

An example speculative cover letter for a chef:

Dear Chef, I would love to work as a sous chef at X. My passion for food and cooking had driven me into this industry since my early teens when I began working in the kitchens of family friends’ restaurants after school. Now that I am graduating from college, I will take things more seriously with a full-time job. I love X’s menu and feel that my experience in the past few years as a sous chef at Y perfectly prepares me to make positive contributions immediately.

An example speculative cover letter for a teacher:

I am a recent graduate from the University of Texas at Austin with a degree in education. While I was still working on finishing up my major, I began looking for teaching opportunities. As a result, I landed an internship with extensive classroom experience — it’s been great!

Now that I’m getting ready to enter the job market full-time, I’m eager to explore the possibility of working at your company.

I know from my research that you’re looking for someone enthusiastic about education. I can help students learn by incorporating technology into their learning environment. For example, I found it challenging in school to combine a love of teaching with an understanding of how technology could make those lessons more interactive.

That’s why I chose to pursue my education degree — to gain the knowledge and experience necessary to provide students with an engaging learning environment that incorporates technology in a way they can easily understand while also helping them develop the skills needed for success in future careers.

I’m confident you’ll find me a great candidate for this position because of my education and experience. Still, I’m also excited about the opportunity to learn from veterans in the field.

I look forward to hearing back from you regarding the next steps. Please get in touch with me at [email protected] or (555) 555–5555 if you have any questions.

An example speculative cover letter for an administrative assistant:

Dear Hiring Manager, I recently came across your job listing for a secretary role. Naturally, I am interested in this position and excited to submit my application materials today! While searching online, it appeared that we might have some interests in common — namely, the desire to work with an organisation with outstanding leadership and dedication to making all its employees feel valued and included. I believe this is a mission statement you can stand behind, as it aligns with your organisation’s core values of inclusivity, teamwork, accountability and transparency.

I am an enthusiastic administrative assistant with over five years of experience working across many industries, including finance, retail, travel, and hospitality. I am a skilled communicator who can adapt my language style to suit different audiences; I also have extensive experience managing projects and meeting deadlines for large-scale projects from start to finish. Finally, as an experienced secretary, I know how important it is for your team to rely on each other’s discretion and confidentiality. I take this responsibility very seriously, as it is essential to any business’s success!

In my current role at a large tech company, I have been tasked with coordinating travel plans for our executives across the country. This position has given me extensive experience in time management and multitasking efficiently under tight deadlines. In addition, since my role as the secretary to our CEO is quite demanding, I have also been able to develop new skills in managing multiple projects and prioritising tasks accordingly.

In addition to all of these experiences, I am looking for a career path that satisfies me professionally — something which I believe you will be able to provide! My resume and reference list are attached; please get in touch with me anytime. I look forward to hearing back from you soon!

Sincerely, John Smith

Notes: This is an example of a speculative cover letter for an administrative assistant position in the finance industry. It demonstrates the ability to communicate professionally and experience working on multiple projects.

An example speculative cover letter asking for any administrative job:

Dear Sir, or Madam, I am writing to you as a speculative applicant with no prior experience for the role advertised. My name is [your name], and I would be very interested in any job that suits my skill set of handling paperwork. While searching for jobs online tonight, this position caught my eye because of my skill set.

I can handle paperwork well and would be happy to help you in that work area if given a chance. I also enjoy working with computers and typing documents and emails because it gives me more time for other tasks. If you expect any correspondence from this letter or need anything else done, I would be happy to do that for you.

I look forward to hearing back from you shortly and hope I can start this job soon! Sincerely, [your name]

In conclusion, you can write a speculative cover letter tailored to the company’s needs and strengths. You can present yourself in an honest but confident way. It will also show how much time and effort you put into your application process, which may help land you an interview with this company!

Written by mrafeeq

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• How to write a speculative...

How to write a speculative application for a job that isn't advertised

8 min read · Updated on October 25, 2022

A company may not be hiring, but you could still land yourself a job. Here's how.

The best-kept secret in finding a new role is the hidden job market . This means that while not all jobs are advertised, you can still apply for them by writing a speculative application.

In this article, learn all about the speculative job application - including what it is and how to write one.

What is a speculative application?

A speculative application, also known as a speculative CV, involves reaching out to a company and putting yourself forward for jobs that have not been advertised or do not exist right now. It usually involves sending a CV and cover letter via email or an online portal.

Applying “on spec” is the term used to describe sending a speculative job application. It's common practice for many industries too. If you're solely looking for job adverts to respond to, you could be missing out on opportunities in the charity, design, environmental, and media sectors, where applying on spec is commonplace.

Sending a speculative CV isn't limited to full-time roles either. Applying on spec can pave a direct route into a company that may reveal temporary or permanent work, contract work, internships, and graduate positions. 

Do speculative job applications work?

Speculative applications are worthwhile. They work particularly well for a variety of industries where applying on spec is commonplace, particularly in media, including journalism, broadcasting, publishing, TV, and film. However, they can be advantageous regardless of the field you wish to pursue. 

Sending speculative applications can grant you access to a wider pool of roles that you otherwise wouldn't have discovered. Taking a proactive approach can therefore increase your chances of job-hunt success.

And at the very least, you will have increased your business connections that may inform you of future work opportunities. 

How do you write a speculative application?

Writing a speculative job application takes a healthy pinch of creativity, logic, and determination. It's a little trickier than your usual application, as you have to assume the details of an imaginary job spec. However, it's not impossible. Here are five steps to follow:

1. Identify what your ideal job looks like

Before you start a speculative job application, reflect on what your current employment needs are and the type of job you are looking for. Remember, just because the job isn't advertised, it doesn't mean you can aim for a “dream job” you're not qualified to do. Consider a role that aligns with your experience, skill set, and career goals.

Once you have pulled together a vision of your ideal job, hunt for vacancies online and peruse the requirements. This will help to verify whether your abilities align with the type of job you're looking for.

2. Curate a shortlist of prospective employers

The next step involves drawing up a shortlist of employers to target. Start by considering the companies that interest you the most. This might be based on a bucket list of dream companies to work for, recommendations from friends or old colleagues, or even brand mentions in industry-related publications that have sparked your interest.

Then move on to look for companies based on their sector and location, to whittle down a shortlist of potential targets. While a simple Google search should reveal “marketing agencies in Bristol” and the like, you can also take to job boards, employer review sites, and professional bodies, which host company profiles to peruse with ease. 

3. Conduct background research

Once you've found the companies that meet your sector and location requirements, the next step is background research. This is to ensure that you're well informed about the company and get a feel for the type of work they do.

Start with the company's website. Look through the “About Us” pages, which will highlight the organisation's aims, employees, and values. Also, review the product and services pages and the blog to get a deeper understanding of how they make money, who their customers are, and the topics they care about. 

Most importantly, review the careers section of the website which should reveal details about life at the company and the current vacancies. This section should signal the areas where they are currently investing in headcount and at what level. Don't let it deter you if you can't find a vacancy for yourself. Instead, use them for inspiration. 

By reading through live job adverts, you'll pick up on keywords that are used in the company's recruitment drive, in addition to desirable traits they are looking for in applicants.

4. Find and establish a suitable contact at the company

It's essential that you find a personal contact at the company before making a speculative application. While an organisation may advertise on their website that they will welcome speculative applications, the email address will probably be related to a group inbox rather than a personal inbox, meaning it may be deprioritised. 

LinkedIn will likely be your best friend in this instance. Find out who the hiring manager is, or even the head of the relevant department. Browse their profile to gain an insight into their professional interests and position at work. If their work email isn't listed on their profile, send a short message to say you're looking to reach out and discuss potential work opportunities at the company and ask for the best email address.

Failing that, call the company to find out the name of the person in charge of recruiting and the best email address to reach them on.

5. Tailor your CV and cover letter to an assumed job spec

A tailored CV is a job-search essential. Even though you do not have a job description to reference, this shouldn't stop you from writing a bespoke CV. By using your research about the company, the sought-after traits listed in their live vacancies, and job specs from your earlier research related to your ideal job, you can craft a customised CV.

Pull out organisational values to subtly reference throughout your personal statement . Then, identify industry- and role-relevant keywords to add throughout your CV to highlight where your skill set lies and your relevant achievements. This will make it clear to the employer what you can do, the value you can bring to the company, and that you know what type of job you want.

Mirror the same level of personalisation and detail throughout your cover letter. The first paragraph of a speculative cover letter is slightly different to the standard cover letter for an advertised vacancy . In your introduction, instead of stating the role you're applying for, reference why you're approaching the employer. This is especially pertinent if you have an existing relationship with someone there. 

In addition, make it clear what type of role you're looking for by providing a concise and snappy description. If the employer believes you don't know what you're looking for, you may come across as disingenuous.

How do you send and follow up on a speculative job application?

When emailing your speculative application, use your cover letter as the body of the email and attach your CV. This is rather than writing a short email and attaching the cover letter and CV. Be sure to name the file of your CV with something descriptive, so that they can tie the file back to you. Your full name and ideal job title, followed by “speculative CV application” or similar should do the trick. 

Follow the same logic with the subject line, but note that you don't need to include your name as the recipient will see it in your email address.

Depending on the size of the company, it could take anywhere from a few days to a few months to respond. Some may not respond at all. As a rule of thumb, send a follow-up email no sooner than a week later to check in and see if they've had a chance to review your speculative application. Keep it light and friendly - after all, this could be your future employer. 

Speculative applications are tricky in comparison to applying to live vacancies, but you may hit the jackpot of jobs if it pays off. Be patient, open-minded, and proactive, and remember that, even if there isn't a role available right now, keep all doors open so you'll be in the front of their mind when there is.

Submit your CV for a free review to check that you've portrayed your abilities and achievements in the right way for a particular employer as part of your speculative application.

Recommended reading

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How to use LinkedIn for your job search

How to sell yourself on a CV without sounding arrogant

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• Speculative

Speculative cover letter example

Many job opportunities have been discovered via the principle ‘if you don’t ask, you don’t get.’ Just because a job has not been advertised doesn’t mean that a recruitment process is not in progress. What’s more, the fact that a job opening doesn’t exist doesn’t mean that it can’t be created for you. A well-targeted speculative cover letter can reveal a gold mine of potential roles.

Speculative cover letters are so normal that the best managers will always give them a quick glance. Why wouldn’t a hiring manager take a quick glimpse at someone who could move the needle for their department?

If the speculative cover letter is a good one, but they don’t have a role currently, they will likely invite you to join their LinkedIn network. If it is convincing enough, it might warrant an exploratory chat. And if they are indeed recruiting, well, the writer wins brownie points for initiative and accesses a role that would have otherwise gone begging.

While there are complicated arguments around whether and when to write a speculative cover letter, for the sake of this guide let’s assume that you have a valid reason. But what should you include in the document? How do you explain your value for a job that doesn’t yet exist? In this wiring guide, we explore the following:

• How to choose the right format for a speculative cover letter
• How to compose the introduction, middle part, and conclusion
• How to argue your case to offer you an interview
• Mistakes to avoid that would put any hiring manager off.

Best format for a speculative cover letter

Speculative cover letters differ from normal cover letters in a few ways, but their content should still follow a set format. The introductory paragraph should be a little longer to set the scene. The middle part should be more focused on arguing a potential fit than a normal cover letter and the conclusion should contain more hope than expectation. 

Nevertheless, the standard format of any cover letters still applies:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

With any speculative cover letter, you need to be crystal clear about your value the whole way through. You can’t know exactly what role might come your way, so it is hard to tailor it for any specific opportunity. Be brave, be bold, and go out there with the very best version of your career story (and what you want out of your next role and future career).

A regular cover letter would focus on the culture fit with the potential employer and a speculative cover letter is no different. Each letter will be specific to each employer, so show that you are a perfect fit for the workplace. Most speculative cover letters will be generic in this respect, so this is your chance to stand out.

The comprehensive cover letter guide offers more detail in terms of the other cover letter writing advice. Our speculative cover letter example will hopefully offer some inspiration:

Dear Mr. Potts,

I am an experienced customer service manager with five years of experience. I have recently moved to Birmingham, and having been a follower of Core Customer for several years, I would like to be considered for any upcoming employment opportunities.

As an exceptional customer service representative, I have consistently achieved a remarkable track record. I have consistently ranked in the top 1% of employees based on customer satisfaction feedback throughout my career. 

My most recent position as Digital Satisfaction Manager was a promotion based on my consistent excellent results in customer service. In this management role I learned how to lead a team while implementing complex customer journeys in collaboration with the digital marketing department. My degree in tourism and hospitality further establishes my expertise in resolving complaints and ensuring customer satisfaction.

My strongest skills lie in digital customer services. This ties in well with your philosophy of convenience for the customer and innovating a service that responds to the average customer’s habits. In fact, I honed many of my skills in digital customer service best practice by using your free online resources on the topic. I would love the opportunity to contribute to a company where digital innovation and customer satisfaction are key values.

While I could not find any roles you are actively hiring for, I hope you will keep my details on file. Please do not hesitate to reach out if something appropriate becomes available, or you would like to speak to me more about my profile.

Thomas Bateman

Cover letter header

While the text of your speculative cover letter is likely best copied into the body of an email, you should still attach a formal cover letter. It may be sent to other people and stored on the employer’s ATS system.

There are many types of design for a cover letter header. As this is an unsolicited application, we would advise opting for something visually simple. You want the hiring manager to get straight into the detail of the letter rather than being distracted by intricate designs. You cannot be seen to be wasting their time or attention in any way.

In both cases, include your full name, email address and mobile number. These details should be prominent in the cover letter header. You don’t have to include your home address until you are at the job offer stage (data protection issues here). 

The ‘inside address’ of the employer should only be included if you want to be incredibly formal and it looks a little strange in a speculative cover letter. You have better things to do with your job search time.

Cover letter greeting and introduction

Finding out to whom a speculative cover letter should be addressed is one of the greatest challenges, but if you send it to a generic internal HR or recruitment email, you can be sure that it will be deleted. Individual hiring managers might read the cover letter. Generalist recruiters definitely won’t (they get hundreds of speculative applications every day).

Do your research, find out who your potential hiring manager is and send them an email. Address the letter and email ‘Dear Mr/Mrs/Ms Surname.’ No other greeting is acceptable — you have not met this person yet. Consider connecting with them on social media and maybe send them a DM to let them know that you have written to them.

The introduction of a speculative cover letter needs to do so much more heavy lifting than a normal cover letter. Those couple of lines should spell out your value in such a way that the hiring manager decides to interrupt their day and think about something entirely unexpected. ‘It is a little out of the blue, but could this person do a job for me?’

It takes time to work out exactly which problem you solve for them. The more specific your sales pitch, the greater the chances of getting that interview invite. Address their main pain point and leave them in no doubt that you are the person to solve it.

Check out the intro from our speculative cover letter example:

Cover letter middle part (body)

The middle part of a speculative cover letter should be like a normal cover letter, just with less stress on the fit with the prospective role. Share the accomplishments that you think will be most relevant to whatever you would like to do in the future and signpost why you would be a great recruit. Personality is still an important part of the letter, but it takes second place to showing that your experience fits.

Quantifying your case with figures is essential in any speculative cover letter. Lofty words are one thing, but a few impactful figures can really set a hiring manager’s pulse racing. Only include figures that can be directly attributed to your contribution — there may be some awkward interview conversations otherwise. Then jump into full-on sales mode by suggesting what you think you might be able to achieve with your new employer. Be as specific as possible. You need to give them something juicy to contemplate or they will get back to their day job.

A speculative cover letter gives you the chance to stand out with the language that you use. Start your bullets with unique action verbs. Use short and powerful sentences that hint at much more to come in the interview. Sprinkle the cover letter with hints of humility and hope whilst at the same time being firm in your conviction that you can do the job.

The middle part of this speculative cover letter shows the way forward:

How to close a speculative cover letter (conclusion and sign-off)

The closing of a speculative cover letter needs to end on one last solid argument to ask for a full CV and details of when you can have a chat. While normal cover letters will end with a hope of an interview, avoid such sentiment in this cover letter. Sell yourself until the very last word. Sometimes, you only get one chance. 

It might be a good idea to include a link to your LinkedIn profile at the close of a speculative cover letter. A CV might seem like the obvious next step, but with LinkedIn a hiring manager has the option of connecting with you or following you. If they do so, you have another chance to get in touch with them and advance your candidature.

If you do get a bite after a persuasive close, you then have the chance to send over another message with your CV and more details. A confident close that enquires about next steps should not be omitted. Back yourself. Hiring managers will come back for more.

Check out an example speculative cover letter conclusion:

Basic mistakes in a speculative cover letter (and how to avoid them)

The speculative cover letter will be carefully analysed for any sign of weakness. The smallest mistake might call into question to quality of the application, so be careful to check for the following:

• Spelling and grammar mistakes: How you write your speculative cover letter will be judged. Use an online grammar checker to pick up on any errors and ask a friend to proofread the letter to make sure that it sounds like you.
• Keep the look professional. Choose a cover letter template that is neutral and does not detract from your message. While the speculative cover letter will likely initially be read in an email, don’t go overboard with the design of the cover letter.
• Don’t be too presumptuous: It is all too easy to hint that the employer should offer you an opportunity. There are countless reasons why that might not be the case. Write the letter with a hopeful and optimistic tone — but don’t come across as arrogant.

Let’s be honest, any hiring manager will start off feeling slightly resentful that they are spending their time on this unexpected task, so don’t give them any reason to feel more disgruntled. If your content is compelling, they will soon be on your side. Any mistakes in a speculative cover letter will make their journey towards this conclusion a little tougher.

Key takeaways

• Don’t stop selling your story — right up to the final word. You only get one shot.
• Share how you will fit in with the employer culture (not a specific job).
• Paint a picture of a future with you contributing standout value.
• Be hopeful. Give them an option to connect if there is no current opening.

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Speculative Cover Letter

Once you have identified the company or person who you are going to target, you will need to send a copy of a targeted CV and cover letter written for a speculative approach.

The cover letter should be set out formally and include company address, date, your contact details, etc., and should be no longer than one side of A4.

What to consider and include:

• A named contact to start your letter is ideal, but can be hard to source. "Dear recruiter/recruiting team" will suffice.
• Mention how you researched their company, referencing LinkedIn conversations, careers fairs, alumni events.
• Mention why you are interested in them / their work (your motivation)
• What types of opportunities that you are interested in?
• What can you offer, skills, knowledge, experience?
• When are you available?
• The letter should be concise, persuasive and eye catching.
• Ensure that you proof read. If possible, get someone else to proof read it, checking for grammar, punctuation, etc.
• End well, If you started your letter writing to a named person, you should finish "Yours sincerely". Otherwise is should end "Yours faithfully".
• Don't skip the evidence. Just stating you’ve got the required skills will not be convincing. Provide context for where you developed your skills, which leads to credibility.
• Don't make it too generic or vague.
• Don't waffle! Going off on tangents can distract and frankly put the employer off. So, think about what is relevant to the company and in particular, the type of opportunity that you are seeking.
• Use active language to describe your experience

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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Fractured Lit 2024 Elsewhere Prize |$3500| Judged by Tara Campbell

We’re excited to bring back another favorite contest! From July 21 to September 15, 2024 , we welcome submissions to the Fractured Lit Elsewhere Prize.  

"In a world of diminishing mystery, the unknown persists."

― Jhumpa Lahiri, The Lowland

For this contest, we want writers to show us the forgotten, the hidden, the otherworldly. We want your stories to take us on journeys and adventures in the worlds only you can create; whether you make the familiar strange or the strange familiar, we know you will take us elsewhere . Be our tour guide through reality and beyond. 

For this prize, we are accepting micro, flash, and sudden fiction, so we’re inviting submissions of stories from 100-1,500 words.

We're thrilled to partner with Guest Judge Tara Campbell , who will choose three prize winners from a shortlist. We're excited to offer the winner of this prize $3,000 and publication, while the second- and third-place winners will receive publication and $300 and $200, respectively. All entries will be considered for publication.

Good luck and happy writing!

Tara Campbell is an award-winning writer, teacher, Kimbilio Fellow, fiction co-editor at Barrelhouse , and graduate of American University's MFA in Creative Writing. Publication credits include The Masters Review , Wigleaf , Electric Literature , CRAFT , Uncharted , Daily Science Fiction , trampset , Cotton Xenomporh , Flash Frog , Jellyfish Review , and Strange Horizons . She's the author of the eco sci-fi novel TreeVolution , two hybrid collections of poetry and prose, and two short story collections from feminist sci-fi publisher Aqueduct Press. Her sixth book, City of Dancing Gargoyles , is forthcoming from the Santa Fe Writers Project (SFWP) in the fall of 2024. She teaches creative writing at venues such as Johns Hopkins University, Clarion West, The Writer's Center, and Hugo House. 

For this contest, Tara is looking for: 

When I'm workshopping my own stories, I generally like to start with what I call "free-range feedback" rather than asking specific questions about, say, characters or plot or craft elements. Similarly, when I'm looking for a story that grabs me, I never know exactly how that's going to happen. Maybe it's an intriguing first line or an arresting image or a delightfully subtle, dry wit that runs throughout the piece. Often there's a question (not necessarily a literal question, but a situation or conundrum) that compels me to keep reading to figure out how it's resolved or not. I'm open to all genres, so if your piece has a hint of the speculative, that's fine by me. Send me all your Elsewheres!

GUIDELINES:

• Your $20 reading fee allows up to two stories of 1,500 words or fewer each per entry—if submitting two stories, please put them both in a SINGLE document.
• We allow multiple submissions—each set of two flash/sudden stories should have a separate submission accompanied by a reading fee.
• Writers from historically marginalized groups will be able to submit for free until we reach our cap of 25 free submissions. No additional fee waivers will be granted. (All spots have been claimed)
• Please send flash/sudden fiction only —1,500 word count maximum per story. 
• We only consider unpublished work for contests—we do not review reprints, including self-published work (even on blogs and social media). Reprints will be automatically disqualified.
• Simultaneous submissions are okay—please notify us and withdraw your entry if you find another home for your writing.
• All entries will also be considered for publication in Fractured Lit .
• Double-space your submission and use Times New Roman 12 (or larger if needed).
• Please include a brief cover letter with your publication history (if applicable). In the cover letter, please include content warnings as well, to safeguard our reading staff.
• We only read work in English, though some code-switching/meshing is warmly welcomed.
• We do not read anonymous submissions. However, shortlisted stories are sent anonymously to the judge.
• Unless specifically requested, we do not accept AI-generated work. For this contest, AI-generated work will be automatically disqualified.

The deadline for entry is September 15, 2024. We will announce the shortlist within twelve to fourteen weeks of the contest's close. All writers will be notified when the results are final.

Some Submittable Hot Tips:

• Please be sure to whitelist/add this address to your contacts, so notifications do not get filtered as spam/junk: [email protected].
• If you realize you sent the wrong version of your piece: It happens. Please DO NOT withdraw the piece and resubmit. Submittable collects a nonrefundable fee each time. Please DO message us from within the submission to request that we open the entry for editing, which will allow you to fix everything from typos in your cover letter to uploading a new draft. The only time we will not allow a change is if the piece is already under review by a reader.

OPTIONAL EDITORIAL FEEDBACK:

You may choose to receive editorial feedback on your piece. In your cover letter, please let us know which piece you'd like your editor to focus their review on. We will provide a two-page global letter discussing the strengths of the writing and the recommended focus for revision. Our aim is to make our comments actionable and encouraging. These letters are written by editors and staff readers of Fractured Lit . Should your story win, no feedback will be offered, and your fee will be refunded.