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Developing a Research Question

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• The Research Process
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• Quantitative vs. Qualitative
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What is a research question?

A research question is an essential tool to help guide your research paper, project, or thesis. It poses a specific question that you are seeking to answer in your paper. Research questions can be broad or narrow, and can change throughout the research process.

A good research question should be:

• Focused on a single issue
• Specific enough to answer thoroughly in your paper
• Feasible to answer within the length of your paper
• Researchable using the resources available to you
• Relevant to your field of study and/or to society at large

The length of your paper and the research you're able to locate will help to shape your research question. A longer paper, like a thesis or dissertation, may require multiple research questions.

The answer to your research question develops into your thesis statement .

Writing Your Research Question

Chose a Topic

You should choose a research topic that is interesting to you. This will make the research and writing process much more bearable.

A good way to begin brainstorming research questions is to list all the questions you would like to see answered, or topics you would like to learn more about. You may have been provided a list of potential topics by your professor, if none are interesting to you ask if you can develop your own.

It is better to start broad and narrow down your focus as you go.

Do Preliminary Research

Reference materials like encyclopedias can also be good for this purpose.

Narrow Your Topic

Now that you have a basic idea of what research exists on your topic, you can begin to narrow your focus.

Make sure that your question is specific enough that it can be answered thoroughly in the length of your paper.

Developing a Research Question Video Tutorial

Using Keywords Video Tutorial

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Research question: the importance of your research question

Part of Big Questions Little Questions (BQLQ), critical thinking skills for sixth form students from the University of Oxford

You might ask yourself, “why devote so much time to developing the research question, surely it would be more important to just go ahead and start looking at sources or starting to write?”.

However, defining a clear, concise, and focused research question is an essential step in getting started with your independent research project.

So, why do we place so much value on the research question? Well, because the research question will state the specific issue or problem that you want to focus your assignment on. It also helps you to break down your project into more manageable tasks that would need to be completed. In this way, the research question defines your topic and your approach towards investigating it.

Focusing your individual investigation with a question that you are interested in answering gives you a goal to strive towards, a way to keep yourself in check to stay on track, and a means to define what your steps will be.

A good research question will:

• keep you interested
• keep you focused on a specific topic
• define what sorts of smaller questions you’ll need to ask
• guide what sorts of reading you might need to do or data you need to gather
• guide you to whom to speak to for advice.

The research question, if correctly completed, will help you to set out what it is that you want to answer. This can help you make a plan for your research, but might also help you to foresee any potential challenges or problems. This will save you time, energy, and effort.

Having a good research question means that you have something against which you can continually ask, “am I addressing the question?”, “am I tackling it head on?”, and finally, once it’s finished, “has my research question been answered and am I happy with that answer?”.

Developing your research question introduction

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Why the research question is so important

04/05/2018 at 5:42 am

A research question is a sentence that defines what you will examine, within which population, and what the outcome of interest will be. Defining a clear research question is the first and most important part of the project. Though it sounds simple, writing a research question is tricky even for experienced researchers. This video will build your understanding of where to start looking for research questions, how to write them, and why it is important to work with a solid research question from the beginning of the project.

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Additional Content

Links to useful research papers.

Farrugia P, Petrisor BA, Farrokhyar F, Bhandari M. Research questions, hypotheses and objectives. Canadian Journal of Surgery. 2010;53(4):278-281. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2912019/

Aslam, S., & Emmanuel, P. (2010). Formulating a researchable question: A critical step for facilitating good clinical research. Indian J Sex Transm Dis, 31(1), 47-50. https://www.ncbi.nlm.nih.gov/pubmed/21808439

Beitz, J. M. (2006). Writing the researchable question. J Wound Ostomy Continence Nurs, 33(2), 122-124. https://www.ncbi.nlm.nih.gov/pubmed/16572009

Links to useful websites

Centre for Clinical Effectivenbess

http://www.monashhealth.org/page/Resources

Centre for Evidence Based Medicine

https://www.cebm.net/category/ebm-resources/tools/

Libraries in SWSLHD

https://www.swslhd.health.nsw.gov.au/liverpool/library/default.html

https://www.swslhd.health.nsw.gov.au/ccq/library/

https://www.swslhd.health.nsw.gov.au/Fairfield/library/

https://www.swslhd.health.nsw.gov.au/bankstown/library/

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Research questions examples

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Systematic Reviews & Meta-Analysis

Identifying your research question.

• Developing Your Protocol
• Conducting Your Search
• Screening & Selection
• Data Extraction & Appraisal
• Meta-Analyses
• Writing the Systematic Review
• Suggested Readings

The first step in performing a Systematic Review is to develop your research question. The guidance provided on how to develop your research question for literature reviews will still apply here. The difference with a systematic review research question is that you must have a clearly defined question and consider what problem are you trying to address by conducting the review. The most important point is that you focus your question and design the question so that it is answerable by the research that you will be systematically examining.

Once you have developed your research question, it should not be changed once the review process has begun, as the review protocol needs to be formed around the question. 

To help develop and focus your research question you may use one of the question frameworks below.

Methods for Refining a Research Topic

PICO questions can be useful in the health or social sciences. PICO stands for:

• Patient, Population, or Problem : What are the characteristics of the patient(s) or population, i.e. their ages, genders, or other demographics? What is the situation, disease, etc., that you are interested in?
• Intervention or Exposure : What do you want to do with the patient, person, or population (i.e. observe, diagnose, treat)?
• Comparison : What is the alternative to the intervention (i.e. a different drug, a different assignment in a classroom)?
• Outcome : What are the relevant outcomes (i.e. complications, morbidity, grades)?

Additionally, the following are variations to the PICO framework:

• PICO(T) : The 'T' stands for Timing, where you would define the duration of treatment and the follow-up schedule that matter to patients. Consider both long- and short-term outcomes.
• PICO(S) : The 'S' stands for Study type (eg. randomized controlled trial), sometimes S can be used to stand for Setting or Sample Size

PPAARE is a useful question framework for patient care:

Problem -  Description of the problem related to the disease or condition

Patient - Description of the patient related to their demographics and risk factors

Action  - Description of the action related to the patient’s diagnosis, diagnostic test, etiology, prognosis, treatment or therapy, harm, prevention, patient ed.

Alternative - Description of the alternative to the action when there is one. (Not required)

Results   -   Identify the patient’s result of the action to produce, improve, or reduce the outcome for the patient

Evidence   -   Identify the level of evidence available after searching

SPIDER is a useful question framework for qualitative evidence synthesis:

Sample  - The group of participants, population, or patients being investigated. Qualitative research is not easy to generalize, which is why sample is preferred over patient.

Phenomenon of Interest - The reasons for behavior and decisions, rather than an intervention.

Design  - The research method and study design used for the research, such as interview or survey.

Evaluation  - The end result of the research or outcome measures.

Research type -   The research type; Qualitative, quantitative and/or mixed methods.

SPICE is a particularly useful method in the social sciences. It stands for

• Setting (e.g. United States)
• Perspective (e.g. adolescents)
• Intervention (e.g. text message reminders)
• Comparisons (e.g. telephone message reminders)
• Evaluation (e.g. number of homework assignments turned in after text message reminder compared to the number of assignments turned in after a telephone reminder)

CIMO is useful method in the social sciences or organisational context. It stands for

• Context - Which individuals, relationships, institutional settings, or wider systems are being studied?
• Intervention - The effects of what event, action, or activity are being studied?
• Mechanism - What are the mechanisms that explain the relationship between interventions and outcomes? Under what circumstances are these mechanisms activated or not activated?
• Outcomes - What are the effects of the intervention? How will the outcomes be measured? What are the intended and unintended effects?

Has Your Systematic Review Already Been Done?

Once you have a reasonably well defined research question, it is important to check if your question has already been asked, or if there are other systematic reviews that are similar to that which you're preparing to do.

In the context of conducting a review, even if you do find one on your topic, it may be sufficiently out of date or you may find other defendable reasons to undertake a new or updated one. In addition, locating an existing systematic reviews may also provide a starting point for selecting a review topic, it may help you refocus your question, or redirect your research toward other gaps in the literature.

You may locate existing systematic reviews or protocols on the following resources:

• Cochrane Library This link opens in a new window The Cochrane Library is a database collection containing high-quality, independent evidence, including systematic reviews and controlled trials, to inform healthcare decision-making. Terms of Use .
• MEDLINE (EBSCO) This link opens in a new window Medline (EBSCO) produced by the U.S. National Library of Medicine is the premier database of biomedicine and health sciences, covering life sciences including biology, environmental science, marine biology, plant and animal science, biophysics and chemistry. Terms of Use . Coverage: 1950-present.

• PsycINFO This link opens in a new window Contains over 5 million citations and summaries of peer-reviewed journal articles, book chapters, and dissertations from the behavioral and social sciences in 29 languages from 50 countries. Terms of Use . Coverage: 1872-present.
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Systematic Reviews

• Introduction
• Formulating a focused question
• Creating a protocol
• Creating a search strategy
• Grey literature
• Managing your search results
• Analysing your results
• Writing up your review
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Formula ting a focused question

It is essential that you have a focused research question before you begin searching the literature as part of your Systematic Review. Broad, unfocused questions can result in being overwhelmed with unmanageable numbers of papers, many of which may prove to be irrelevant.

There are several different frameworks (see below for some examples) that you might want to use in order to identify the key concepts within your research question. These frameworks can also help as you start to consider what keywords you will need to use in your database search strategy. 

Clinical questions include questions about treatment, diagnosis, prognosis and the causes of health conditions. PICO can help you to think about your question and what might be included in your search.

P - Patient, Population, Problem  (Who is/are your patient or patients? Think about all the factors which might be important: the condition, the social setting etc)

I - Intervention  (Think about Therapy (drugs, surgery, physiotherapy etc)

C - Comparison  (Do you want to make a comparison? Think about, for example: - a control group: no intervention; treatment as usual - conventional treatment vs new treatment  - placebo)

O - Outcome (Think about, for example: - alleviation of symptoms - mortality rates - adverse effects - quality of life: better/worse? - cost effectiveness - practicality)

This is helpful for formulating your question for a review based on qualitative research.

P - Phenomenon of Interest

D - Designs

E - Evaluation

R - Research type

This framework is also good for a review based on qualitative research.

S - Setting

P - Population

I - Intervention

C - Comparator

Next step: Creating a protocol

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1-Research Questions

6. Developing Your Research Question

Because of all their influence, you might worry that research questions are very difficult to develop. Sometimes it can seem that way. But we’ll help you get the hang of it and, luckily, none of us has to come up with perfect ones right off. It’s more like doing a rough draft and then improving it. That’s why we talk about developing research questions instead of just writing them.

Steps for Developing a Research Question

The steps for developing a research question, listed below, can help you organize your thoughts.

Step 1: Pick a topic (or consider the one assigned to you).

Step 2: Write a narrower/smaller topic that is related to the first.

Step 3: List some potential questions that could logically be asked in relation to the narrow topic.

Step 4: Pick the question that you are most interested in.

Step 5: Change the question you’re interested in so that it is more focused and specific.

MOVIE: Developing Research Questions

As you view this short video on how to develop research questions, think about the steps. Which step do you think is easiest? Which do you think is the hardest?  

Once you know the steps and their order, only three skills are involved in developing a research question:

• Imagining narrower topics about a larger one,
• Thinking of questions that stem from a narrow topic, and
• Focusing questions to eliminate their vagueness.

Every time you use these skills, it’s important to evaluate what you have produced—that’s just part of the process of turning rough drafts into more finished products.

ACTIVITY:  Developing a Research Question

Maybe you have a topic in mind but aren’t sure how to form a research question around it. The trick is to think of a question related to your topic but not answerable with a quick search. Also, try to be specific so that your research question can be fully answered in the final product for your research assignment.

ACTIVITY: Thinking of Questions

For each of the narrow topics below, think of a research question that is logically related to that topic. (Remember that good research questions often, but not always, start with “Why” or “How” because questions that begin that way usually require more analysis.)

• U.S. investors’ attitudes about sustainability
• College students’ use of Snapchat
• The character Scout in To Kill a Mockingbird
• Nature-inspired nanotechnologies
• Marital therapy

After you think of each research question, evaluate it by asking whether it is:

• Logically related to the topic
• In question form
• Not answerable with a quick Google search
• Specific, not vague

Sometimes the first draft of a research question is still too broad, which can make your search for sources more challenging. Refining your question to remove vagueness or to target a specific aspect of the topic can help.

ACTIVITY: Focusing Questions

The first draft research questions below are not focused enough. Read them and identify at least one area of vagueness in each. Check your vagueness with what we identified. It’s great if you found more than we did because that can lead to research questions of greater specificity. See the bottom of the page for our answers.

First Drafts of Research Questions:

• Why have most electric car company start-ups failed?
• How do crabapple trees develop buds?
• How has NASA helped America?
• Why do many first-time elections soon after a country overthrows a dictator result in very conservative elected leaders?
• How is music composed and performed mostly by African-Americans connected to African-American history?

ANSWER TO ACTIVITY: Focusing Questions

Some answers to the “Focusing Questions” Activity above are:

Question 1: Why have most electric car company start-ups failed? Vagueness: Which companies are we talking about? Worldwide or in a particular country?

Question 2: How do crabapple trees develop buds? Vagueness: There are several kinds of crabapples. Should we talk only about one kind? Does it matter where the crabapple tree lives?

Question 3: How has NASA helped America? Vagueness: NASA has had many projects. Should we should focus on one project they completed? Or projects during a particular time period?

Question 4: Why do many first-time elections soon after a country overthrows a dictator result in very conservative elected leaders? Vagueness: What time period are we talking about? Many dictators have been overthrown and many countries have been involved. Perhaps we should focus on one country or one dictator or one time period.

Question 5: How is music composed and performed mostly by African-Americans connected to African-American history? Vagueness: What kinds of music? Any particular performers and composers? When?

Choosing & Using Sources: A Guide to Academic Research Copyright © 2015 by Teaching & Learning, Ohio State University Libraries is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Research Skills

Developing a research focus.

What is the difference between a subject and a topic ? What about between a research question and a research problem ? We often use these terms interchangeably, but they mean different things. As you begin to develop a personal research process, it is important to define these terms and be able to differentiate them. By the end of this section, you will be able to articulate a research question and develop a framework for a future study.

Topic vs. Subject

The best way to think about the difference between a topic and a subject is to think about the classes you took in high school. You took classes called “American History” and “World Literature,” but within those classes you studied more specific topics, like the Spanish-American War or The Aeneid . Academic research is similar. Your “subject” is your specialization within your major. If you are majoring in Communication Sciences and Disorders, for example, you may be most interested in the field of Audiology. Audiology is a research subject .

You wouldn’t be able to write a research paper on audiology, however. It’s far too broad; there are entire courses—and graduate degrees—for audiology. The first step in developing a research focus is to narrow your general subject to a more specific topic .

Here are some examples of how common subjects can be broken up into more specific topics:

As you can see from the chart above, topics are much more specific than subjects and they are more manageable to use when determining a research focus. A topic doesn’t give you enough to dive in and start drafting, but it is enough to help you develop a framework for turning the topic into a successful research project.

So how do you get from subject to topic ? The next section will give you some strategies.

Finding your Topic

Now that you understand the connections between your major and your discipline and how these create an academic discourse community, you are ready to begin sifting through the current topics, issues, and concerns that your discourse community is focused on at present. In academia, as elsewhere, there are trending topics. These topics reflect what people in your discipline think is most important at the moment. It might be helpful for you to consider what you have discussed in your major courses, or what you and those in your major discuss most often. What challenges do your field and its practitioners face now and in the future? When determining your topic, you will likely go through a number of steps. These will help you to sort through the many topics you will encounter and to select a topic that is relevant, current, and interesting to you. The best research topics are well defined, sufficiently narrow, and part of a larger problem in your discipline.

Identifying a topic

To select a viable topic for your research project, you should:

• Brainstorm about topics that you have encountered in your discourse community;
• Select several potential topics based on your interest(s);
• Ensure that the topic is manageable (i.e., that it is narrow enough);
• Ensure that scholarly material is available;
• Ensure that the topic is focused on a solvable problem;
• List academic terms associated with this topic;
• Use generated academic terms to search databases focused on your discipline; and
• Define your topic as a focused research question.

First, have a look at this resource that describes the rather intricate process of finding a research topic that is sufficiently narrow, yet still present enough in the literature of your discourse community to support a semester-long project:

Check your understanding

Let’s say your assignment is to research an environmental issue. This is a broad starting point, which is a normal first step.

One way to customize your topic is to consider how different disciplines approach the same topic in different ways. For example, here’s how the broad topic of “environmental issues” might be approached from different perspectives:

• Social Sciences: Economics of Using Wind to Produce Energy in the United States
• Sciences : Impact of Climate Change on the Habitat of Desert Animals in Arizona
• Arts and Humanities : Analysis of the Rhetoric of Environmental Protest Literature
• Determining your Topic. Authored by : Andrew Davis & Kerry Bowers. Provided by : University of Mississippi. Project : WRIT 250 Committee . License : CC BY-SA: Attribution-ShareAlike
• OER Commons: Begin your Research. Provided by : OER Commons. Located at : https://www.oercommons.org/courseware/module/11888/overview . License : CC BY-NC: Attribution-NonCommercial

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Research Process: An Overview: Refining Your Topic

• Choosing a Topic
• Refining Your Topic
• Finding Information
• Evaluating Your Sources
• Database Searching
• APA Citation This link opens in a new window

TIP: Be Flexible

It is common to modify your topic during the research process. You can never be sure of what you may find. You may find too much and need to narrow your focus, or too little and need to broaden your focus. This is a normal part of the research process. When researching, you may not wish to change your topic, but you may decide that some other aspect of the topic is more interesting or manageable.

Steps to Refining Your Topic

Once you have chosen a general topic idea the next step is to refine your topic and ulitmately to formulate a research question.

Consider the points below to keep your research focused and on track.  If you continue to have difficulties defining a topic talk to your instructor or a librarian.

The Research Question

Once you have the topic you would like to research, the next step is forming your research question. Your research question should be focused and specifc.  The result should also be a question for which there are two or more possible answers.  See some examples below:

Assignment Guidelines

Before selecting your topic, make sure you know what your final project should look like. Each instructor will probably have different assignment requirements so be sure to read your assignment thoroughly and check for specific guidelines concerning:

• The number of sources you are required to use
• The kinds of sources are you able to use - books vs. web sites vs. journal articles or a variety?
• The type of research you are you being asked to conduct. - original research or review what research has been done?
• The length of your final project - two-pages, ten pages, etc. or an informal, five minute presentation?
• The depth of your project - Is your project an overview of the subject or in-depth and focused coverage of a specific aspect?
• The scope you are required to cover - Is this an historical summary or a report of current developments?

You instructor will probably provide specific requirements for your assignment, if not the table below may provide a rough guide:

Assigning Limits to Your Topic

A topic will be very difficult to research if it is too broad or narrow. One way to narrow a broad topic is to assign limits to what you will cover. Some common ways to limit a topic are listed below using the broad topic, "the environment" as an example.

Remember that a topic may be too difficult to research if it is too:

• locally confined - Topics this specific may only be covered in these (local) newspapers, if at all.

Example: What sources of pollution affect the Genesee County water supply?

• recent - If a topic is quite recent, books or journal articles may not be available, but newspaper or magazine articles may. Also, Web sites related to the topic may or may not be available.
• broadly interdisciplinary - You could be overwhelmed with superficial information.

Example: How can the environment contribute to the culture, politics and society of the Western states?

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Research: Articulating Questions, Generating Hypotheses, and Choosing Study Designs

Introduction.

Articulating a clear and concise research question is fundamental to conducting a robust and useful research study. Although “getting stuck into” the data collection is the exciting part of research, this preparation stage is crucial. Clear and concise research questions are needed for a number of reasons. Initially, they are needed to enable you to search the literature effectively. They will allow you to write clear aims and generate hypotheses. They will also ensure that you can select the most appropriate research design for your study.

This paper begins by describing the process of articulating clear and concise research questions, assuming that you have minimal experience. It then describes how to choose research questions that should be answered and how to generate study aims and hypotheses from your questions. Finally, it describes briefly how your question will help you to decide on the research design and methods best suited to answering it.

TURNING CURIOSITY INTO QUESTIONS

A research question has been described as “the uncertainty that the investigator wants to resolve by performing her study” 1 or “a logical statement that progresses from what is known or believed to be true to that which is unknown and requires validation”. 2 Developing your question usually starts with having some general ideas about the areas within which you want to do your research. These might flow from your clinical work, for example. You might be interested in finding ways to improve the pharmaceutical care of patients on your wards. Alternatively, you might be interested in identifying the best antihypertensive agent for a particular subgroup of patients. Lipowski 2 described in detail how work as a practising pharmacist can be used to great advantage to generate interesting research questions and hence useful research studies. Ideas could come from questioning received wisdom within your clinical area or the rationale behind quick fixes or workarounds, or from wanting to improve the quality, safety, or efficiency of working practice.

Alternatively, your ideas could come from searching the literature to answer a query from a colleague. Perhaps you could not find a published answer to the question you were asked, and so you want to conduct some research yourself. However, just searching the literature to generate questions is not to be recommended for novices—the volume of material can feel totally overwhelming.

Use a research notebook, where you regularly write ideas for research questions as you think of them during your clinical practice or after reading other research papers. It has been said that the best way to have a great idea is to have lots of ideas and then choose the best. The same would apply to research questions!

When you first identify your area of research interest, it is likely to be either too narrow or too broad. Narrow questions (such as “How is drug X prescribed for patients with condition Y in my hospital?”) are usually of limited interest to anyone other than the researcher. Broad questions (such as “How can pharmacists provide better patient care?”) must be broken down into smaller, more manageable questions. If you are interested in how pharmacists can provide better care, for example, you might start to narrow that topic down to how pharmacists can provide better care for one condition (such as affective disorders) for a particular subgroup of patients (such as teenagers). Then you could focus it even further by considering a specific disorder (depression) and a particular type of service that pharmacists could provide (improving patient adherence). At this stage, you could write your research question as, for example, “What role, if any, can pharmacists play in improving adherence to fluoxetine used for depression in teenagers?”

TYPES OF RESEARCH QUESTIONS

Being able to consider the type of research question that you have generated is particularly useful when deciding what research methods to use. There are 3 broad categories of question: descriptive, relational, and causal.

Descriptive

One of the most basic types of question is designed to ask systematically whether a phenomenon exists. For example, we could ask “Do pharmacists ‘care’ when they deliver pharmaceutical care?” This research would initially define the key terms (i.e., describing what “pharmaceutical care” and “care” are), and then the study would set out to look for the existence of care at the same time as pharmaceutical care was being delivered.

When you know that a phenomenon exists, you can then ask description and/or classification questions. The answers to these types of questions involve describing the characteristics of the phenomenon or creating typologies of variable subtypes. In the study above, for example, you could investigate the characteristics of the “care” that pharmacists provide. Classifications usually use mutually exclusive categories, so that various subtypes of the variable will have an unambiguous category to which they can be assigned. For example, a question could be asked as to “what is a pharmacist intervention” and a definition and classification system developed for use in further research.

When seeking further detail about your phenomenon, you might ask questions about its composition. These questions necessitate deconstructing a phenomenon (such as a behaviour) into its component parts. Within hospital pharmacy practice, you might be interested in asking questions about the composition of a new behavioural intervention to improve patient adherence, for example, “What is the detailed process that the pharmacist implicitly follows during delivery of this new intervention?”

After you have described your phenomena, you may then be interested in asking questions about the relationships between several phenomena. If you work on a renal ward, for example, you may be interested in looking at the relationship between hemoglobin levels and renal function, so your question would look something like this: “Are hemoglobin levels related to level of renal function?” Alternatively, you may have a categorical variable such as grade of doctor and be interested in the differences between them with regard to prescribing errors, so your research question would be “Do junior doctors make more prescribing errors than senior doctors?” Relational questions could also be asked within qualitative research, where a detailed understanding of the nature of the relationship between, for example, the gender and career aspirations of clinical pharmacists could be sought.

Once you have described your phenomena and have identified a relationship between them, you could ask about the causes of that relationship. You may be interested to know whether an intervention or some other activity has caused a change in your variable, and your research question would be about causality. For example, you may be interested in asking, “Does captopril treatment reduce blood pressure?” Generally, however, if you ask a causality question about a medication or any other health care intervention, it ought to be rephrased as a causality–comparative question. Without comparing what happens in the presence of an intervention with what happens in the absence of the intervention, it is impossible to attribute causality to the intervention. Although a causality question would usually be answered using a comparative research design, asking a causality–comparative question makes the research design much more explicit. So the above question could be rephrased as, “Is captopril better than placebo at reducing blood pressure?”

The acronym PICO has been used to describe the components of well-crafted causality–comparative research questions. 3 The letters in this acronym stand for Population, Intervention, Comparison, and Outcome. They remind the researcher that the research question should specify the type of participant to be recruited, the type of exposure involved, the type of control group with which participants are to be compared, and the type of outcome to be measured. Using the PICO approach, the above research question could be written as “Does captopril [ intervention ] decrease rates of cardiovascular events [ outcome ] in patients with essential hypertension [ population ] compared with patients receiving no treatment [ comparison ]?”

DECIDING WHETHER TO ANSWER A RESEARCH QUESTION

Just because a question can be asked does not mean that it needs to be answered. Not all research questions deserve to have time spent on them. One useful set of criteria is to ask whether your research question is feasible, interesting, novel, ethical, and relevant. 1 The need for research to be ethical will be covered in a later paper in the series, so is not discussed here. The literature review is crucial to finding out whether the research question fulfils the remaining 4 criteria.

Conducting a comprehensive literature review will allow you to find out what is already known about the subject and any gaps that need further exploration. You may find that your research question has already been answered. However, that does not mean that you should abandon the question altogether. It may be necessary to confirm those findings using an alternative method or to translate them to another setting. If your research question has no novelty, however, and is not interesting or relevant to your peers or potential funders, you are probably better finding an alternative.

The literature will also help you learn about the research designs and methods that have been used previously and hence to decide whether your potential study is feasible. As a novice researcher, it is particularly important to ask if your planned study is feasible for you to conduct. Do you or your collaborators have the necessary technical expertise? Do you have the other resources that will be needed? If you are just starting out with research, it is likely that you will have a limited budget, in terms of both time and money. Therefore, even if the question is novel, interesting, and relevant, it may not be one that is feasible for you to answer.

GENERATING AIMS AND HYPOTHESES

All research studies should have at least one research question, and they should also have at least one aim. As a rule of thumb, a small research study should not have more than 2 aims as an absolute maximum. The aim of the study is a broad statement of intention and aspiration; it is the overall goal that you intend to achieve. The wording of this broad statement of intent is derived from the research question. If it is a descriptive research question, the aim will be, for example, “to investigate” or “to explore”. If it is a relational research question, then the aim should state the phenomena being correlated, such as “to ascertain the impact of gender on career aspirations”. If it is a causal research question, then the aim should include the direction of the relationship being tested, such as “to investigate whether captopril decreases rates of cardiovascular events in patients with essential hypertension, relative to patients receiving no treatment”.

The hypothesis is a tentative prediction of the nature and direction of relationships between sets of data, phrased as a declarative statement. Therefore, hypotheses are really only required for studies that address relational or causal research questions. For the study above, the hypothesis being tested would be “Captopril decreases rates of cardiovascular events in patients with essential hypertension, relative to patients receiving no treatment”. Studies that seek to answer descriptive research questions do not test hypotheses, but they can be used for hypothesis generation. Those hypotheses would then be tested in subsequent studies.

CHOOSING THE STUDY DESIGN

The research question is paramount in deciding what research design and methods you are going to use. There are no inherently bad research designs. The rightness or wrongness of the decision about the research design is based simply on whether it is suitable for answering the research question that you have posed.

It is possible to select completely the wrong research design to answer a specific question. For example, you may want to answer one of the research questions outlined above: “Do pharmacists ‘care’ when they deliver pharmaceutical care?” Although a randomized controlled study is considered by many as a “gold standard” research design, such a study would just not be capable of generating data to answer the question posed. Similarly, if your question was, “Is captopril better than placebo at reducing blood pressure?”, conducting a series of in-depth qualitative interviews would be equally incapable of generating the necessary data. However, if these designs are swapped around, we have 2 combinations (pharmaceutical care investigated using interviews; captopril investigated using a randomized controlled study) that are more likely to produce robust answers to the questions.

The language of the research question can be helpful in deciding what research design and methods to use. Subsequent papers in this series will cover these topics in detail. For example, if the question starts with “how many” or “how often”, it is probably a descriptive question to assess the prevalence or incidence of a phenomenon. An epidemiological research design would be appropriate, perhaps using a postal survey or structured interviews to collect the data. If the question starts with “why” or “how”, then it is a descriptive question to gain an in-depth understanding of a phenomenon. A qualitative research design, using in-depth interviews or focus groups, would collect the data needed. Finally, the term “what is the impact of” suggests a causal question, which would require comparison of data collected with and without the intervention (i.e., a before–after or randomized controlled study).

CONCLUSIONS

This paper has briefly outlined how to articulate research questions, formulate your aims, and choose your research methods. It is crucial to realize that articulating a good research question involves considerable iteration through the stages described above. It is very common that the first research question generated bears little resemblance to the final question used in the study. The language is changed several times, for example, because the first question turned out not to be feasible and the second question was a descriptive question when what was really wanted was a causality question. The books listed in the “Further Reading” section provide greater detail on the material described here, as well as a wealth of other information to ensure that your first foray into conducting research is successful.

This article is the second in the CJHP Research Primer Series, an initiative of the CJHP Editorial Board and the CSHP Research Committee. The planned 2-year series is intended to appeal to relatively inexperienced researchers, with the goal of building research capacity among practising pharmacists. The articles, presenting simple but rigorous guidance to encourage and support novice researchers, are being solicited from authors with appropriate expertise.

Previous article in this series:

Bond CM. The research jigsaw: how to get started. Can J Hosp Pharm . 2014;67(1):28–30.

Competing interests: Mary Tully has received personal fees from the UK Renal Pharmacy Group to present a conference workshop on writing research questions and nonfinancial support (in the form of travel and accommodation) from the Dubai International Pharmaceuticals and Technologies Conference and Exhibition (DUPHAT) to present a workshop on conducting pharmacy practice research.

Further Reading

• Cresswell J. Research design: qualitative, quantitative and mixed methods approaches. London (UK): Sage; 2009. [ Google Scholar ]
• Haynes RB, Sackett DL, Guyatt GH, Tugwell P. Clinical epidemiology: how to do clinical practice research. 3rd ed. Philadelphia (PA): Lippincott, Williams & Wilkins; 2006. [ Google Scholar ]
• Kumar R. Research methodology: a step-by-step guide for beginners. 3rd ed. London (UK): Sage; 2010. [ Google Scholar ]
• Smith FJ. Conducting your pharmacy practice research project. London (UK): Pharmaceutical Press; 2005. [ Google Scholar ]

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Asking focused questions

One of the fundamental skills required for practising EBM is the asking of well-built clinical questions. To benefit patients and clinicians, such questions need to be both directly relevant to patients’ problems and phrased in ways that direct your search to relevant and precise answers. In practice, well-built clinical questions usually contain four elements, summarised below.

Educational Prescription  (PDF)

Benefits of asking focused questions

One of the benefits of careful and thoughtful question-forming is that the search for evidence is easier. The well-formed question makes it relatively straightforward to elicit and combine the appropriate terms needed to represent your need for information in the query language of whichever searching service is available to you.

Once you have formed the question using the PICO structure, you can think about what type of question it is you are asking, and therefore what type of research would provide the best answer.

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Market Research

Business planning, website development, product or service selection, marketing and promotion, is it a good idea to start an online business, can i start an online business with $100, what are different types of online marketing strategies, the bottom line.

• Small Business
• How to Start a Business

How to Start an Online Business: A Step-by-Step Guide

Crafting a Winning Business Plan: Setting Goals and Strategies

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations worldwide and a unique focus on the consumer. Her mortgage expertise was honed post-2008 crisis as she implemented the significant changes resulting from Dodd-Frank required regulations.

• How to Start a Business: A Comprehensive Guide and Essential Steps
• How to Do Market Research, Types, and Example
• Marketing Strategy: What It Is, How It Works, How To Create One
• Marketing in Business: Strategies and Types Explained
• What Is a Marketing Plan? Types and How to Write One
• Business Development: Definition, Strategies, Steps & Skills
• Business Plan: What It Is, What's Included, and How to Write One
• Small Business Development Center (SBDC): Meaning, Types, Impact
• How to Write a Business Plan for a Loan
• Business Startup Costs: It’s in the Details
• Startup Capital Definition, Types, and Risks
• Bootstrapping Definition, Strategies, and Pros/Cons
• Crowdfunding: What It Is, How It Works, and Popular Websites
• Starting a Business with No Money: How to Begin
• A Comprehensive Guide to Establishing Business Credit
• Equity Financing: What It Is, How It Works, Pros and Cons
• Best Startup Business Loans
• Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
• Partnership: Definition, How It Works, Taxation, and Types
• What is an LLC? Limited Liability Company Structure and Benefits Defined
• Corporation: What It Is and How to Form One
• Starting a Small Business: Your Complete How-to Guide
• Starting an Online Business: A Step-by-Step Guide CURRENT ARTICLE
• How to Start Your Own Bookkeeping Business: Essential Tips
• How to Start a Successful Dropshipping Business: A Comprehensive Guide

Oscar Wong / Getty Images

If you want to get into the online business game, it’s a good time to start. The COVID-19 pandemic reshaped online consumer spending, including how people shop online and how they research products.

Today, 76% of Americans buy products online. Furthermore, roughly a third of people purchase items online weekly. From setting up an ecommerce business to offering web design services, there are countless avenues to explore as an entrepreneur.

Below, we’ll walk through each step to building an online business.

Key Takeaways

• When starting an online business, comprehensive market research is critical for identifying your target audience and learning how to resonate with your customers and understand their needs.
• Creating a business plan is an important step for outlining your business goals. It also includes your product description, target market, and financial projections, among other core components.
• Building your website involves setting up a domain name, finding a hosting company, and designing a strong website with consistent branding that allows your customers to navigate it intuitively.
• Choosing the right product or service to sell is essential. It’s important to think about how you’re addressing an unmet need.
• Several digital marketing strategies can be utilized, from content marketing to paid advertising, to help your business grow.

Successful online entrepreneurs study hard in order to have a thorough understanding of their market. This is important for knowing exactly how to reach your target market , because these are the people who will buy your products and drive your business growth.

At its core, market research is about understanding your customers’ needs, pain points, and solutions. It is designed to help your business better meet these needs.

Steps to Conduct Market Research

Market research involves understanding key aspects of your current and future customers. To get a clear sense of your target market, outline the characteristics of your audience—for example, age, location, gender, income, job title, and key pain points.

Once you have identified your target audience, conduct research on the following topics, which will tell you about how they make decisions and how you can better position your business:

• What are the challenges that your target market faces?
• Where do they research a given product or service?
• What are their views on pricing for this product or service?
• What factors influence their decision to make a purchase?
• Who are your competitors?

To put this market research into action, there are a number of different avenues you can take:

• Focus groups
• Competitive analysis
• Brand awareness research
• Market segmentation research

Consider the following questions that may be asked in an interview or focus group to learn more about your audience:

• “How do you search for that product?”
• “How useful was it?”
• “What words do you use when you search on Google?”

When you have completed your market research, identify what you have learned as well as your next steps based on these insights.

Creating a business plan is a key first step for all business owners . It is important for companies looking to secure funding resources. It also serves as a blueprint to summarize your key business objectives and goals.

To write a business plan , incorporate these eight main sections, which are often found in traditional templates:

• Executive summary : This is typically a one-page section that explains your objectives and includes your mission statement, core team, and why your company is positioned for success.
• Company description : This describes what you offer, your competitive advantages, and your business goals.
• Market analysis : This is where you explain your target market, market size, market trends, and competitive landscape.
• Organization and management : Explain who is working on your team and their professional background and experience.
• Service or product line : Describe the product or service you are offering, including any copyright or plans for patenting.
• Marketing and sales : Discuss your marketing and sales strategy. Discuss your pricing, key metrics, and sales plan.
• Funding request : If you are a company looking for funding, here is where you outline the capital you are requesting and where it will be allocated.
• Financial projections : Include projections for your company’s revenue and expenses. Consider including an income statement, balance sheet, and cash flow statement in this section.

A business plan is important because it helps clarify your action points, who you are, and what you offer, all in a coherent template.

Getting your business online is the next key step. In an ever-changing environment, it is important to know the tools, trends, and strategies for building a strong online presence to allow your business to grow.

Registering Your Domain

The first step is registering your name, or your website address. This can be in the form of your business name “.com.” To purchase your domain name, you can go to sites like GoDaddy or Namecheap . If you decide to build your website using WordPress, you will need to use a site such as these to host your website.

Web Hosting Companies

Alternatively, you can buy your domain name at a hosting company. These are companies like Shopify , Wix , or Amazon Web Services , that may also offer tools to build your website and release content on them. 

Website Design

A well-designed website is important for many reasons. Using a website builder, such as Mailchimp or Squarespace , can allow you to choose a theme, customize your pages, create relevant content, and set up a payment page.

Other key aspects of your website design include its functionality, simplicity, and ease of use. Allowing your potential customers to navigate the site intuitively will be key to their experience. Brand consistency—in your logo, colors, and typeface, for example—is also key to creating a unified brand.

Another essential part of website design is its mobile application. You’ll want to ensure that your website runs smoothly on mobile, that images load properly, that the text is legible, and that buttons are intuitive to click.

This step focuses on how to choose the right product or service to sell. At the heart of this choice is the goal of solving a customer’s problem. But there are a number of strategies you can use to identify your product idea.

For example, you might consider analyzing companies with high-profit margins, products that align with your passion, burgeoning trends, items trending on online marketplaces, and/or customer reviews.

With this in mind, analyze how this product will get to your customers. Additionally, you may consider products that are not available in stores in your local market but are offered in communities such as Europe or Japan, for example.

Marketing strategy and promotion is an essential driver of business growth. As the digital landscape evolves, it’s important to have an effective marketing plan that resonates with changing consumer preferences and needs.

Here are questions that companies can consider as they create their marketing strategy, navigating today’s environment:

• Impact, value, and growth : What are the goals and key performance indicators (KPIs) that will measure success for your business? How will you explain the value that the business provides to its customers and/or society? Create an “elevator speech”—a 30-second description of what you offer and why it’s special.
• Customer need and brand promise : How does the brand meet a customer’s need through its products and services?
• Customer experience : How will the business deliver the best experiences at each stage of the customer journey?
• Organizational model : How will the business operate to serve the customer with the most impact?

These will help you understand what types of strategies can have real impact.

Types of Marketing Strategies

Consider the following digital marketing strategies that can be used for your online business:

• Email marketing
• Social media marketing
• Paid advertising
• Search engine optimization (SEO)
• Content marketing
• Influencer marketing

Each of these presents a different way to reach your target audience, drive conversions, or build brand awareness, depending on your marketing goals.

You need to determine that for yourself. But before starting an online business, it’s important to assess the time, investment, and resources you’ll need to get it off the ground. While the barrier to entry can be quite low, it’s worth considering your goals and strategies for making it a reality.

However, compared with starting up a traditional brick-and-mortar business, the risks of launching an online business may be reduced due to lower upfront costs such as rent, staff, and materials, among others.

The short answer: yes. While it depends on the type of business you hope to pursue, there are many ways to set up an online business at very little cost. For example, you could offer your services doing freelance work, photography, bookkeeping, or personal training. The primary costs involved include setting up your business website, which can cost as little as $2 to $20 each year with companies such as GoDaddy.

There are a number of digital marketing strategies that online businesses can use, such as content marketing, email marketing, paid advertising, SEO, and influencer marketing. Each of these strategies can be useful, depending on your product and goals.

Starting an online business can be a powerful way to launch a new product or service while reaching a wider audience. With market research, a solid business plan, a strong website, and a digital marketing strategy, you can get started in growing your company effectively. As customers increasingly make decisions virtually, building an online business is vital to any business owner’s success.

Pew Research Center. “ For Shopping, Phones Are Common and Influencers Have Become a Factor—Especially for Young Adults .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Write Your Business Plan .”

Ogilvy. “ Getting Future Ready with Marketing Transformation ,” Page 15.

GoDaddy. “ How Much Does a Domain Name Cost? Find Out! ”

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Research Question 101 📖

Everything you need to know to write a high-quality research question

By: Derek Jansen (MBA) | Reviewed By: Dr. Eunice Rautenbach | October 2023

If you’ve landed on this page, you’re probably asking yourself, “ What is a research question? ”. Well, you’ve come to the right place. In this post, we’ll explain what a research question is , how it’s differen t from a research aim, and how to craft a high-quality research question that sets you up for success.

Research Question 101

What is a research question.

• Research questions vs research aims
• The 4 types of research questions
• How to write a research question
• Frequently asked questions
• Examples of research questions

As the name suggests, the research question is the core question (or set of questions) that your study will (attempt to) answer .

In many ways, a research question is akin to a target in archery . Without a clear target, you won’t know where to concentrate your efforts and focus. Essentially, your research question acts as the guiding light throughout your project and informs every choice you make along the way.

Let’s look at some examples:

What impact does social media usage have on the mental health of teenagers in New York?

How does the introduction of a minimum wage affect employment levels in small businesses in outer London?

How does the portrayal of women in 19th-century American literature reflect the societal attitudes of the time?

What are the long-term effects of intermittent fasting on heart health in adults?

As you can see in these examples, research questions are clear, specific questions that can be feasibly answered within a study. These are important attributes and we’ll discuss each of them in more detail a little later . If you’d like to see more examples of research questions, you can find our RQ mega-list here .

Research Questions vs Research Aims

At this point, you might be asking yourself, “ How is a research question different from a research aim? ”. Within any given study, the research aim and research question (or questions) are tightly intertwined , but they are separate things . Let’s unpack that a little.

A research aim is typically broader in nature and outlines what you hope to achieve with your research. It doesn’t ask a specific question but rather gives a summary of what you intend to explore.

The research question, on the other hand, is much more focused . It’s the specific query you’re setting out to answer. It narrows down the research aim into a detailed, researchable question that will guide your study’s methods and analysis.

Let’s look at an example:

Research Aim: To explore the effects of climate change on marine life in Southern Africa.

Research Question: How does ocean acidification caused by climate change affect the reproduction rates of coral reefs?

As you can see, the research aim gives you a general focus , while the research question details exactly what you want to find out.

Need a helping hand?

Types of research questions

Now that we’ve defined what a research question is, let’s look at the different types of research questions that you might come across. Broadly speaking, there are (at least) four different types of research questions – descriptive , comparative , relational , and explanatory . 

Descriptive questions ask what is happening. In other words, they seek to describe a phenomena or situation . An example of a descriptive research question could be something like “What types of exercise do high-performing UK executives engage in?”. This would likely be a bit too basic to form an interesting study, but as you can see, the research question is just focused on the what – in other words, it just describes the situation.

Comparative research questions , on the other hand, look to understand the way in which two or more things differ , or how they’re similar. An example of a comparative research question might be something like “How do exercise preferences vary between middle-aged men across three American cities?”. As you can see, this question seeks to compare the differences (or similarities) in behaviour between different groups.

Next up, we’ve got exploratory research questions , which ask why or how is something happening. While the other types of questions we looked at focused on the what, exploratory research questions are interested in the why and how . As an example, an exploratory research question might ask something like “Why have bee populations declined in Germany over the last 5 years?”. As you can, this question is aimed squarely at the why, rather than the what.

Last but not least, we have relational research questions . As the name suggests, these types of research questions seek to explore the relationships between variables . Here, an example could be something like “What is the relationship between X and Y” or “Does A have an impact on B”. As you can see, these types of research questions are interested in understanding how constructs or variables are connected , and perhaps, whether one thing causes another.

Of course, depending on how fine-grained you want to get, you can argue that there are many more types of research questions , but these four categories give you a broad idea of the different flavours that exist out there. It’s also worth pointing out that a research question doesn’t need to fit perfectly into one category – in many cases, a research question might overlap into more than just one category and that’s okay.

The key takeaway here is that research questions can take many different forms , and it’s useful to understand the nature of your research question so that you can align your research methodology accordingly.

How To Write A Research Question

As we alluded earlier, a well-crafted research question needs to possess very specific attributes, including focus , clarity and feasibility . But that’s not all – a rock-solid research question also needs to be rooted and aligned . Let’s look at each of these.

A strong research question typically has a single focus. So, don’t try to cram multiple questions into one research question; rather split them up into separate questions (or even subquestions), each with their own specific focus. As a rule of thumb, narrow beats broad when it comes to research questions.

Clear and specific

A good research question is clear and specific, not vague and broad. State clearly exactly what you want to find out so that any reader can quickly understand what you’re looking to achieve with your study. Along the same vein, try to avoid using bulky language and jargon – aim for clarity.

Unfortunately, even a super tantalising and thought-provoking research question has little value if you cannot feasibly answer it. So, think about the methodological implications of your research question while you’re crafting it. Most importantly, make sure that you know exactly what data you’ll need (primary or secondary) and how you’ll analyse that data.

A good research question (and a research topic, more broadly) should be rooted in a clear research gap and research problem . Without a well-defined research gap, you risk wasting your effort pursuing a question that’s already been adequately answered (and agreed upon) by the research community. A well-argued research gap lays at the heart of a valuable study, so make sure you have your gap clearly articulated and that your research question directly links to it.

As we mentioned earlier, your research aim and research question are (or at least, should be) tightly linked. So, make sure that your research question (or set of questions) aligns with your research aim . If not, you’ll need to revise one of the two to achieve this.

FAQ: Research Questions

Research question faqs, how many research questions should i have, what should i avoid when writing a research question, can a research question be a statement.

Typically, a research question is phrased as a question, not a statement. A question clearly indicates what you’re setting out to discover.

Can a research question be too broad or too narrow?

Yes. A question that’s too broad makes your research unfocused, while a question that’s too narrow limits the scope of your study.

Here’s an example of a research question that’s too broad:

“Why is mental health important?”

Conversely, here’s an example of a research question that’s likely too narrow:

“What is the impact of sleep deprivation on the exam scores of 19-year-old males in London studying maths at The Open University?”

Can I change my research question during the research process?

How do i know if my research question is good.

A good research question is focused, specific, practical, rooted in a research gap, and aligned with the research aim. If your question meets these criteria, it’s likely a strong question.

Is a research question similar to a hypothesis?

Not quite. A hypothesis is a testable statement that predicts an outcome, while a research question is a query that you’re trying to answer through your study. Naturally, there can be linkages between a study’s research questions and hypothesis, but they serve different functions.

How are research questions and research objectives related?

The research question is a focused and specific query that your study aims to answer. It’s the central issue you’re investigating. The research objective, on the other hand, outlines the steps you’ll take to answer your research question. Research objectives are often more action-oriented and can be broken down into smaller tasks that guide your research process. In a sense, they’re something of a roadmap that helps you answer your research question.

Need some inspiration?

If you’d like to see more examples of research questions, check out our research question mega list here .  Alternatively, if you’d like 1-on-1 help developing a high-quality research question, consider our private coaching service .

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This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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Research: quantifying GitHub Copilot’s impact on developer productivity and happiness

When the GitHub Copilot Technical Preview launched just over one year ago, we wanted to know one thing: Is this tool helping developers? The GitHub Next team conducted research using a combination of surveys and experiments, which led us to expected and unexpected answers.

Everyday, we use tools and form habits to achieve more with less. Software development produces such a high number of tools and technologies to make work efficient, to the point of inducing decision fatigue. When we first launched a technical preview of GitHub Copilot in 2021, our hypothesis was that it would improve developer productivity and, in fact, early users shared reports that it did. In the months following its release, we wanted to better understand and measure its effects with quantitative and qualitative research. To do that, we first had to grapple with the question: what does it mean to be productive?

Why is developer productivity so difficult to measure?

When it comes to measuring developer productivity, there is little consensus and there are far more questions than answers. For example:

• What are the “right” productivity metrics? [ 1 , 2 ]
• How valuable are self-reports of productivity? [ 3 ]
• Is the traditional view of productivity—outputs over inputs—a good fit for the complex problem solving and creativity involved in development work? [ 4 ].

In a 2021 study, we found that developers’ own view of productivity has a twist–it’s more akin to having a good day . The ability to stay focused on the task at hand, make meaningful progress, and feel good at the end of a day’s work make a real difference in developers’ satisfaction and productivity.

This isn’t a one-off finding, either. Other academic research shows that these outcomes are important for developers [ 5 ] and that satisfied developers perform better [ 6 , 7 ]. Clearly, there’s more to developer productivity than inputs and outputs.

How do we think about developer productivity at GitHub?

Because AI-assisted development is a relatively new field, as researchers we have little prior research to draw upon. We wanted to measure GitHub Copilot’s effects, but what are they? After early observations and interviews with users, we surveyed more than 2,000 developers to learn at scale about their experience using GitHub Copilot. We designed our research approach with three points in mind:

• Look at productivity holistically. At GitHub we like to think broadly and sustainably about developer productivity and the many factors that influence it. We used the SPACE productivity framework to pick which aspects to investigate.
• Include developers’ first-hand perspective. We conducted multiple rounds of research including qualitative (perceptual) and quantitative (observed) data to assemble the full picture. We wanted to verify: (a) Do users’ actual experiences confirm what we infer from telemetry? (b) Does our qualitative feedback generalize to our large user base?
• Assess GitHub Copilot’s effects in everyday development scenarios. When setting up our studies, we took extra care to recruit professional developers, and to design tests around typical tasks a developer might work through in a given day.

Let’s dig in and see what we found!

Finding 1: Developer productivity goes beyond speed

Through a large-scale survey, we wanted to see if developers using GitHub Copilot see benefits in other areas beyond speeding up tasks. Here’s what stood out:

• Improving developer satisfaction. Between 60–75% of users reported they feel more fulfilled with their job, feel less frustrated when coding, and are able to focus on more satisfying work when using GitHub Copilot. That’s a win for developers feeling good about what they do!
• Conserving mental energy. Developers reported that GitHub Copilot helped them stay in the flow (73%) and preserve mental effort during repetitive tasks (87%). That’s developer happiness right there, since we know from previous research that context switches and interruptions can ruin a developer’s day, and that certain types of work are draining [ 8 , 9 ].

Table: Survey responses measuring dimensions of developer productivity when using GitHub Copilot

Developers see GitHub Copilot as a productivity aid, but there’s more to it than that. One user described the overall experience:

(With Copilot) I have to think less, and when I have to think it’s the fun stuff. It sets off a little spark that makes coding more fun and more efficient.

The takeaway from our qualitative investigation was that letting GitHub Copilot shoulder the boring and repetitive work of development reduced cognitive load . This makes room for developers to enjoy the more meaningful work that requires complex, critical thinking and problem solving, leading to greater happiness and satisfaction.

Finding 2: … but speed is important, too

In the survey, we saw that developers reported they complete tasks faster when using GitHub Copilot, especially repetitive ones. That was an expected finding (GitHub Copilot writes faster than a human, after all), but >90% agreement was still a pleasant surprise. Developers overwhelmingly perceive that GitHub Copilot is helping them complete tasks faster—can we observe and measure that effect in practice? For that we conducted a controlled experiment.

Figure: Summary of the experiment process and results

In the experiment, we measured—on average—how successful each group was in completing the task and how long each group took to finish.

• The group that used GitHub Copilot had a higher rate of completing the task (78%, compared to 70% in the group without Copilot).
• The striking difference was that developers who used GitHub Copilot completed the task significantly faster–55% faster than the developers who didn’t use GitHub Copilot . Specifically, the developers using GitHub Copilot took on average 1 hour and 11 minutes to complete the task, while the developers who didn’t use GitHub Copilot took on average 2 hours and 41 minutes. These results are statistically significant ( P=.0017 ) and the 95% confidence interval for the percentage speed gain is [21%, 89%].

There’s more to uncover! We’re conducting more experiments and a more thorough analysis of the experiment data we already collected—looking into heterogeneous effects, or potential effects on the quality of code—and we are planning further academic publications to share our findings.

What do these findings mean for developers?

We’re here to support developers while they build software—that includes working more efficiently and finding more satisfaction in their work. In our research, we saw that GitHub Copilot supports faster completion times, conserves developers’ mental energy, helps them focus on more satisfying work, and ultimately find more fun in the coding they do.

We’re also hearing that these benefits are becoming material to engineering leaders in companies that ran early trials with GitHub Copilot. When they consider how to keep their engineers healthy and productive, they are thinking through the same lens of holistic developer wellbeing and promoting the use of tools that bring delight.

The engineers’ satisfaction with doing edgy things and us giving them edgy tools is a factor for me. Copilot makes things more exciting.

With the advent of GitHub Copilot, we’re not alone in exploring the impact of AI-powered code completion tools! In the realm of productivity, we recently saw an evaluation with 24 students , and Google’s internal assessment of ML-enhanced code completion . More broadly, the research community is trying to understand GitHub Copilot’s implications in a number of contexts: education , security , labor market , as well as developer practices and behaviors . We are all currently learning by trying GitHub Copilot in a variety of settings. This is an evolving field, and we’re excited for the findings that the research community — including us — will uncover in the months to come.

Acknowledgements

We are very grateful to all the developers who participated in the survey and experiments–we would be in the dark without your input! GitHub Next conducted the experiment in partnership with the Microsoft Office of the Chief Economist, and specifically in collaboration with Sida Peng and Aadharsh Kannan .

• GitHub Copilot , 

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