sports bar and grill business plan

Sports Bar Business Plan Template

Written by Dave Lavinsky

Sports Bar Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their sports bars. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a sports bar business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Sports Bar Business Plan?

A business plan provides a snapshot of your sports bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Sports Bar

If you’re looking to start a sports bar, or grow your existing sports bar, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your sports bar in order to improve your chances of success. Your sports bar business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Sports Bars

With regards to funding, the main sources of funding for a sports bar are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for sports bars.

Finish Your Business Plan Today!

How to write a business plan for a sports bar.

If you want to start a sports bar or expand your current one, you need a business plan. Below are links to each section of your sports bar business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of sports bar you are operating and the status. For example, are you a startup, do you have a sports bar that you would like to grow, or are you operating sports bars in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the sports bar industry. Discuss the type of sports bar you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of sports bar you are operating.

For example, you might operate one of the following types of sports bars:

• Neighborhood Sports Bar : this type of sports bar focuses on one property located in a median income neighborhood and usually sells alcoholic beverages at a low price to attract repeat customers.
• High End Sports Bar: this type of business is usually located in a high end area of town adjacent to multiple other restaurants and entertainment districts. They are oftentimes located in the downtown area.
• Franchise Sports Bar: this type of sports bar is a popular franchise with proven success in similar markets.

In addition to explaining the type of sports bar you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, profit growth, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the sports bar industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the sports bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your sports bar business plan:

• How big is the sports bar industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your sports bar? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your sports bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: sports fans, office workers, blue collar workers and college students.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of sports bar you operate. Clearly, prospective customers would respond to different marketing promotions than college students, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most sports bars primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other sports bars.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes restaurants and other types of bars. You need to mention such competition as well.

With regards to direct competition, you want to describe the other sports bars with which you compete. Most likely, your direct competitors will be sports bars located very close to your location.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ business, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of alcoholic beverages do they sell?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a better sports bar atmosphere?
• Will you provide products that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a sports bar business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of sports bar company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a sports bar, will you provide food or pool tables?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your sports bar company. Document your location and mention how the location will impact your success. For example, is your sports bar located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your sports bar marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your sports bar, including bar set up and cleaning, alcohol inventory, serving patrons, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 5,000th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your sports bar to a new city.  

Management Team

To demonstrate your sports bar’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing sports bars. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing bars, restaurants or successfully running small businesses .  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 500 patrons per month or per quarter ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your sports bar, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a sports bar:

• Location build-out including design fees, construction, etc.
• Cost of equipment, inventory and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your sports bar location lease or the bar menu that you are planning to serve.   Summary Putting together a business plan for your sports bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the sports bar industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful sports bar.  

Sports Bar Business Plan FAQs

What is the easiest way to complete my sports bar business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Sports Bar Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of sports bar you are operating and the status; for example, are you a startup, do you have a sports bar business that you would like to grow, or are you operating a chain of sports bar businesses?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Sports Bar and Grill Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Sports Industry » Sports Bar

Are you about starting a sports bar and grill? If YES, here is a complete sample sports bar and grill business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a sports bar and grill . We also took it further by analyzing and drafting a sample sports bar and grill marketing plan template backed up by actionable guerrilla marketing ideas for sports bar and grills. So let’s proceed to the business planning section.

Why Start a Sports Bar and Grill Business?

Sports have been a sport that have been loved and watched by both adult males and females from many centuries back. However, due to the evolvement of the industry, more people especially youngsters are also interested in the game.

Starting a sports bar and grill business can be a very lucrative business to start up and this is due to the fact that sports have come to be loved by many and also many now prefer to watch their favorite sports while hanging out and having a good tie with their friends as well in an environment that is considered conducive.

To however start this business, you would need to ensure that your place is spacious enough and that your sports and grills bar business is located in a strategic and conspicuous place.

Getting a business consultant is very important If you intend to start and run this business successfully. A business consultant who has vast knowledge of the industry and who stays in the same business environment will be very vital to get if you intend to start your sports and grills bar successfully.

Getting a business plan is also an essential element of any business. Writing a business plan yourself might not be so easy, and you can either pay a professional business plan writer to write one for you or go online to get sample templates that can act as a guide to writing yours. It is for this reason that a sample sports bar and grill business plan is written for you below;

A Sample Sports Bar and Grill Business Plan Template

1. industry overview.

The advancement of technology has had a huge impact in advancing the sports bar and grill business here in the united states of America. This is as most sports bars have bigger screens that allow for maximum viewing so as to stay competitive.

Also, the advent of sports bars across the country has allowed customers view games that they cannot watch in their own homes, which is why most sport bars offer all that the NFL network has in order to attract and retain their customers.

A huge source of revenue has been added to sports bar and this is the betting technology that allows customers to not only watch their games but also bet on their favorites. Sports bars have begun to diversify the food on their menu and due to this have been able to compete with full restaurants, thereby killing two birds with one stone and generating more revenue to boost their bottom line.

Also, sport bars have begun to engage their customers by creating a space for games such as table hockey, shuffleboard, darts and so on that will allow their customers participate. According to the National Restaurant Association, food and drink sales in bars and taverns in the United States of America at 2016 had reached nearly $20 billion.

This figure is however small when compared to the wider restaurant industry were food and drink sales have been projected to rise to nearly $784 billion in the year 2016. Sports bar for instance have seen a growth in the consumption of alcoholic beverages as at 2015 by 7%.

2. Executive Summary

Sports has grown tremendously over the years which has led to the springing up of sports bar everywhere for customers who would love to watch sports with their friends and other sport lovers. Entrepreneurs who wanted to add more services that would attract the crowd started adding beverages and food so as to attract not only sports lovers but people who want to hang out as well.

You Win Sports Grill and Bar is a standard and reputable trendy place that is located in West Coast – Florida, and has been established to cater to all sports lovers both locals and tourists. Our aim as a business is not only to generate revenue for our business but also to make profit as well and eventually sustain and grow the business.

Our vision as a business is to ensure that we are known as the top sports and grill bar here in West Coast – Florida and all over the United States of America as well. Our intention is to be on the lips of locals and tourists alike by 2025, and to achieve this we intend to ensure that we build the best business structure that will ensure that all our goals and objectives are attained.

This is what has led to us ensure we deliberately pick a management team that not only has vast experience but is highly committed to the visions and goals of our company and will work hard to ensure that our business is taken from where we are to where we intend to be.

Our management staff will also ensure that they communicate our policies to lower staff and ensure that the communicated policies are understood and well implemented.

Asides from our management staff, we have also employed competent and professional staffs who understand the industry and also how to run this kind of business here in West Coast – Florida. We have ensured that the environment will be conducive enough and easily accessible for our staff so that they can perform their duties very well.

We have the best welfare packages for our employees across similar businesses of our size and start-up across the industry.

We have also put in place incentives for employees who work hard, whenever we carry out performance appraisals, as this is to encourage them to continue putting in their best. We will also ensure that all our employees receive continuous training that will boost their skills and increase productivity for the company.

Because we understand the importance of retaining our old customers while trying to attract new ones, we therefore have put several strategies in place that will ensure that our old customers receive certain discounts on their products as well as for referrals. New customers on the other hand will benefit from our wide range of incentives as well.

You Win Sports Bar and Grills is a business owned and run by two Chinese brothers, Mr. Yuan Young and Mr. Wing Young.  Mr. Yuan has more than 15 years experience in running a sports bar and has managed several sport bars in different locations in the country and so understands the business thoroughly.

Mr. Wing is a customer service expert and has worked as a customer care executives for several organizations as well as in the hospitality industry for over 12 years. His experience and that of his brother will be greatly brought to bear to ensure that the business achieves its goals and objectives.

3. Our Products and Services

You Win Sports Bar and Grill is a leading sports here in West Coast – Florida that will offer all its customers both individuals and corporate services that are aimed at ensuring that they enjoy watching sports whilst also relaxing in a conducive environment as well. Our strategic location in West Coast – Florida will allow for us to generate enough revenue for our business.

Even though we intend to offer our core service of allowing customers relax and have fun while watching sports they love, we will also create other sources of income as well so that we would boost our bottom line and use that in sustaining our business.

All the revenue that will be generated by our sports bar and grill will be one that is legally permissible under the laws of the United States of America. Therefore some of the products and services that we will offer at You Win Sports Bar and Grills are;

• Sales of food, snacks and beverages
• Facility rental for private, special and corporate event
• Sports-book betting
• Consultancy services

4. Our Mission and Vision Statement

• Our vision is to ensure that we are known as the top sports and grill bar here in West Coast – Florida and all over the United States of America as well. Our intention is to be on the lips of locals and tourists alike by 2025.
• In order to achieve our vision, we have laid down strategies such as ensuring that we have a solid business structure, maintain tight control or our operating costs and aim for locations that have all the parameters for success.

Our Business Structure

Running the right business structure is very important to us especially as we are looking to build a business that is not only a standard and preferred industry leader but one that excels in all aspects. For this reason, we are prepared to go the extra mile in ensuring that we hire only competent and professional staffs to work with us at You Win Sports Grill and Bar Business.

The employees that we have sourced for to work with us are those who have the necessary experience required and have also keyed in to our vision and objectives and are therefore willing to ensure that all our goals and objective are fulfilled. These employees are also committed to ensuring that we become and maintain the preferred industry leaders here in the food and beverage industry.

We will ensure that our employees work in a conducive environment that is easily accessible and convenient for them. We will also ensure that the welfare packages of our employees are ones that is the best across the industry especially across similar start-ups such as ours.

We also ensure that they undergo continuous training as well that will not only enhance their skills but also improve productivity for us. Therefore the business structure we intend to build at You Win sports Bar and Grill Business is;

Chief Executive Officer

Human Resource Manager

Administrative Manager

Purchasing Manger

Stores Manager

Marketing Executives

Customer Service Executives

Security Guard

5. Job Roles and Responsibilities

• In charge of making policies that will affect the overall direction of the sports bar and grill
• Ensures that policies are effectively communicated and implemented to all the members of staff
• Liaises with high level clients on behalf of the company
• In charge of souring for and recruiting competent employees on behalf of the organization
• Ensures that proper orientation and induction is conducted for each new employee so that they could acclimatize easily to the organization’s environment
• In charge of employee welfare, training and performance appraisals
• Ensures that all the administrative functions of the organizations runs smoothly
• Liaises with different department and ensures that they are well communicated
• In charge of ensuring that organizational policies are effectively implemented
• Procures all the supplies needed by You Win Sports Bar and Grills
• Sources for reliable vendors and suppliers on behalf of the sports bar and grills center
• Drafts the purchasing contract document on behalf of the company and reviews it on a consistent basis
• Ensures that all the stocks for You Win Sports Bar and Grills are clearly accounted for (incoming and outgoing)
• Checks stock levels consistently and ensures that they are re-stocked at certain levels
• Monitors industry trends and ensures that stocking practice is up to standard
• Conducts market research continuously and ensures that new markets are identified on behalf of the company
• Drafts effective marketing strategies for the company
• Conducts direct marketing on behalf of the company
• Responsible for ensuring that all the financial information and statement of the sports bar and grills are prepared accurately
• Ensures that the budget for use by the sports bar and grill is effectively implemented
• Prepares tax reports and submits same to relevant tax authorities
• Responsible for ensuring excellent customer care by answering inquiries, taking bookings and promptly resolving complaints
• Keeps and regularly updates accurate customer database on behalf of the company
• Remains updated about industry trends and company policies in order to ensure that clients have the right information all the time
• Ensures that the premises of You Win Sports Bar and Grills is secured at all times
• Monitors the surveillance cameras in order to spot an anomaly
• Provides security info and tips to all employees
• Picks up deliveries on behalf of the company
• Supervises loading and offloading of supplies and ensures that they are in line with the necessary papers
• Carries out light maintenance on the vehicle whenever necessary
• Ensures that the sports bar is kept clean at all times
• Ensures that the rest rooms for guests and employees are kept neat and clean always
• Carries out any other duties as might be directed by the Human resources Manager

6. SWOT Analysis

Our intention of running a business that is of the highest standard here in West Coast – Florida has led us to seek the services of a reputable business consultant to look thoroughly into our business concept and help evaluate how well we were likely to succeed in the environment, favorably compete against our competitors here, and if it was worthwhile generally going into the business.

Therefore due to our request, our business consultant conducted a thorough analysis of our business particularly our strengths, weaknesses, opportunities and threats, in order to determine if these were enough to enable us survive in this industry.

The below analysis is the result of the SWOT analysis that was conducted on behalf of You Win Sports Bar and Grill;

One of our strengths lies in the fact that we are strategically located here in West Coast – Florida, which means there is going to be a large influx of customers coming steadily into our sports bar and grill center, thereby causing a big boost in our popularity and revenue, and allowing us to be able to favorably compete against our competitors.

We also have hired competent and professional employees who have the right experience needed to ensure that our business attains its desired goals and objectives. Our employees have been trained in excellent customer care which will lead to us retaining a huge number of our clients.

Finally, we intend to offer other services in addition to our core service, which will greatly allow us generate revenue and also boost our bottom line enabling us to remain in business for a very long time.

We are relatively new in the business and as such we are not yet known widely amongst our target market. Also, due to the fact that we are relatively new, we do not have the number of employees we seek to help run the various services we intend to offer our various customers.

We also are running on a limited marketing budget, which will severely limit the way our business will be publicized to the public.

• Opportunities

The fact that we are new and have a whole lot of services in store for our potential and existing customers is enough opportunity for us as it means the more people come to know about our business, the better we would expand to accommodate them. We also intend to massively benefit from peak periods that will be available in the industry.

Facing threats is not an entirely new thing to any entrepreneur, as every serious business man should be prepared to handle any threats that might surface during the course of starting and running the business. A downturn in the economy can be considered a threat as that will mean less people will have the disposable income to want to hang out at sports bar.

Also, having to deal with the arrival of a competitor offering the same services as ours is enough threat. We however, have strategies in place to combat any threats we would likely face.

7. MARKET ANALYSIS

• Market Trends

Sports for centuries has been a beloved past time activity for people, either as participants or as the audience, which makes the sport industry one of the largest revenue generating industry in the entire United States of America. People gather to watch sports in bars due to various reasons either because the match venue isn’t close by, they do not have the fare or they do not like the rowdiness that is usually encountered at live ports grounds.

Sports bar and grills are a relatively new business that is growing rapidly globally and has found a willing audience willing to make this industry trend. The experience to be gotten in a sports bar and grill cannot be usually gotten in a stadium, which is why customers patronize such bars.

Sports bar and grill owners have had to be creative and think outside the box in order to retain a huge number of its customers especially as more of these kinds of bars keep cropping up every now and then.

8. Our Target Market

This industry is one that always sees a steady stream of customers at several times during the year. Even though it might likely seem that a sports bar and grill is limited to a certain group of people such as sports lovers, there are a whole lot of people that also patronize such centers.

Our strategic location here in West Coast – Florida is very vital as it affords us the opportunity to be close to our target market and be able to study the market in order to find new opportunities.

It is for this reason that we have decided to conduct a thorough marketing survey on our target market. This survey we have carried out would help us better understand the market we intend to serve, what they would be expecting from us and what identifiable traits we would need to identify.

According to the results of our research, we are therefore in business to be able to cater to the following group of people;

• Young adults
• Middle aged
• Baby Boomers
• Corporate Executives
• Sports personalities
• Sport lovers
• Business people
• Sports bettors

Our competitive advantage

You Win Sports Bar and Grill is a standard center that was established for sports lovers and other people alike where they could watch sports in an environment that was relaxed and secured.

Our intention is to ensure that we are known as the top sports and grill bar here in West Coast – Florida and all over the United States of America as well. We want to be on the lips of locals and tourists alike by 2025 and to achieve this vision we have drafted several strategies that will allow us compete favorably against our competitors.

Our first competitive advantage is to ensure that we offer our customers unique services that cannot be experienced in any other place but here. We intend to have a well organized system that will ensure that the place is not rowdy no matter what sports is on and how many people are watching.

The employees we have hired for our business are those that understand the business thoroughly and are also competent and well committed to ensuring that we achieve our goals and become the preferred sports bar and grills not only in West Coast but in the whole of Florida.

We value our customers because we understand that without them we cannot grow our business and attain the heights we intend to, which is why we have rolled out measures to ensure that we retain a high number of clients whilst also attracting new ones. We have discounts in place, coupons and other strategies that will ensure that we retain our customers.

Finally, because we value a solid business structure and intend to hire the best employees, we will also ensure that our employees are well paid and that they undergo constant training that will not only enhance their skills but boost productivity for our business as well.

9. SALES AND MARKETING STRATEGY

• Sources of Income

You Win Sports Bar and Grill is a leading and standard center in the industry that is established with the aim of not only generating revenue but also making profit within our first year of starting the business. We therefore intend to offer all our customers here in West Coast different services aimed at ensuring that they remain true to our business.

We therefore intend to offer the following services at You Win Sports Bar and Grill to our various customers;

10. Sales Forecast

There will always be people who want to hang out with friends to watch their favorite sports whilst having a drink or taking some snacks, which means that it is of a huge benefit to us to start this business here in West Coast – Florida.

We are optimistic that our strategic location here in West Coast will allow us attract enough customers to our business that will not only boost our revenue but will ensure that we have made suitable profit during our first year of operations.

However, in order to be able to know how well we can achieve this, we hired the services of a reputable sales consultant to examine the industry and our business thoroughly and help us analyze what our chances were and also what our sales forecast would be.

The information gathered by the sales consultant was based on several data and information gathered from similar start-ups such as ours in the industry as well as in our environment here in West Coast – Florida. Below therefore are is a three year sales projection that was conducted on behalf of You Win Sports bar and Grill and based on several assumptions;

• First Fiscal Year-: $350,000
• Second Fiscal Year-: $750,000
• Third Fiscal Year-: $900,000

N.B: The above sales projections which are for a three-year period was conducted based on what was obtainable in the industry.

Several factors such as stability of the economy and lack of a competitor were used in arriving at the sales projected figures. It should be noted that any change in any of the above factors will likely lead to an increase or decrease in the projected figures.

• Marketing Strategy and Sales Strategy

Marketing is a very important aspect of the business because revenue is generated during marketing and it is this revenue that is generated that helps sustain the business for as long as the owners want. Any business that does not engage in marketing is primed to die an early death as it is marketing that brings in the various customers for any business to grow, thrive and compete with its competitors.

However, before drafting marketing strategies for use; it is vital that one conducts a thorough market research. The market research is important because not only does it identify new markets and enables us understand it, it also allows us to understand how best to penetrate the market and get a huge share.

The market research conducted helps the company identify the threat of the market and what best way to attract and retain customers in order to ensure the survival of the business for a long time.

We sourced for and hired the services of a reputable marketing consultant here in West Coast – Florida who has a thorough knowledge of the industry and who also knows what marketing strategies are likely to be of benefit to our sports bar and grill business.

The marketing consultant will ensure that the drafted strategies also set us apart from our competitors whilst also creating awareness about us in the industry.

We intend to empower our marketing team so that they could also draft effective marketing strategies for the company in line with our corporate values and goals. Our marketing team will also be empowered to modify, draft and remove marketing strategies that are not effective or not likely to project the company in the best light.

Therefore, below are the strategies we intend to adopt in marketing You Win Sports Bar and Grill to our various customers;

• Ensure that we place adverts in local newspapers, sports related magazines as well as on local radio and television stations
• Throw a grand party when we launch our sports bar and grill in such a way that will not only generate interest but attract customers to our center
• Ensure that we engage in direct marketing and sales to our various customers
• Use social media platforms such as our Facebook Page, official Twitter account, Snapchat and Instagram to market our services to our teeming customers
• Ensure that our business is listed online as well as offline (yellow pages) directories
• Hand out handbills and fliers in several strategic locations

11. Publicity and Advertising Strategy

Having the right amount of publicity is very important for us as a business, especially as we have plans to achieve national recognition by 2025.

In order for us to be able to effectively compete with other brands, we will ensure that we draft effective publicity strategies that will allow us not only become known but become the preferred sports bar and grills here in West Coast – Florida.

To help us achieve the right number of publicity, we at You Win Sports Bar and Grill intend to hire a brand consultant that will ensure that effective publicity strategies are drafted for us that will allow clients, competitors and other stakeholders in the industry to become aware of our business.

The publicity strategies will also generate income for us as a business whilst positively communicating our brand to existing and potential customers. Therefore, some of the publicity and advertising strategies we will use for You Win Sports Bar and Grill are;

• Ensure that we install billboards in strategic and conspicuous locations all around West Coast – Florida
• Participate in and sponsor relevant sport related programs in the community
• Ensure that we place adverts in local newspapers, magazines as well as on radio and television stations
• Distribute our handbills and paste our fliers in strategic places and hangouts
• Ensure that our staff wear a customized tee shirt during work hours at our sports bar and grill
• Use our social media platforms such as Facebook and Twitter to actively promote our sports bar and grill business

12. Our Pricing Strategy

Due to the fact that we would be offering a combination of services and products, it might be tricky setting a price especially for our services that are intangible. However, we have decided to use several factors to help us arrive at a price that will not only be affordable for our customers but convenient for us as well.

The likely factors that we would be considering are our strategic location, the quality of services that we would be offering, what our competitors are offering, our running expenses and the popularity of our sports and grills bar will go a long way in determining what prices we would set.

However to gain more customers and attract new ones to our new sports bar and grill business, we intend to ensure we give low prices and even discounts during our first three months of operations. Having looked critically at this strategy, we are sure that even though our revenue might be low for these months, we would not be running at a loss during the intended periods.

• Payment Options

Due to the different services that we would be offering our clients, we intend to ensure that all our customers are offered different payment options that would be suitable and convenient for them and our business. The different payment options we therefore intend to offer at our sports bar and grill are;

• Payment by cash
• Payment by check
• Payment via Point of Sales (POS) Machine
• Payment via Credit Card
• Payment via online bank transfer

The above payment options are ones that were carefully chosen by us and will fully serve the intended purpose for our customers and our business as well. They will also run without any form of hitches.

13. Startup Expenditure (Budget)

In order to set up and start a standard sports bar and grill business, enough capital is needed because there are certain aspects that will require the bulk of this capital spent on.

The capital we will generate for our sports bar and grill business will be used to lease and renovate a facility, pay the salaries of employees and utility bills for a defined period of time, purchase a fairly used van as well as buy other necessary equipment that will make our sports bar and grill, a standard one.

The key areas that we will therefore spend our generated start-up capital on are;

• Total fee for registering our sports bar and grill business in the United States of America – $750
• Obtaining of licenses, zoning permits (municipality and state), accounting software and the rest  – $1,250
• Purchasing insurance coverage (general liability, workers’ compensation, property insurance ) – $5,000
• Cost of leasing a facility for a year and carrying out renovations – $50,000
• Costs of hiring business consultants – $5,000
• Operation expenses for the first 6 months (employee salaries and utility bill payment) – $150,000
• Purchase of official fairly used van – $20,000
• Purchase of necessary equipment for use (televisions and speakers)- $5,000
• General marketing expenses as well as promotion expenses for grand opening event – $5,000
• Other administrative start-up expenses (phones, furniture, computers and printers) – $6,000
• Cost of storage equipment (lockers, bins and shelves) – $10,000
• Cost of start-up inventory (beverages, food, and snacks) – $20,000
• Cost of launching an official website – $1,000
• Cost of throwing a grand launching party – $3,000
• Miscellaneous – $8,000

From the above analytical break down, we would need the sum of $290,000 to be able to start up and successfully run a standard sports bar and grill business here in West Coast – Florida that would be able to compete successfully with others here in Florida.

It should be noted that the bulk of the start-up capital we intend to generate will go into paying the salaries of our employees and utility bills for at least 6 months. The capital will also be used to lease and renovate a facility, buy the necessary start-up inventory and purchase a fairly used truck for business.

Generating Funding / Startup Capital for You Win Sports Bar and Grill Business

You Win Sports bar and Grill is owned equally and run by two brothers Mr. Yuan Young and Mr. Wing Young. The two Chinese brothers both have over 27 years experience in the business. They have therefore decided not to seek for any external partners for their business and will prefer instead to generate capital from these two sources.

The two areas where these two brothers intend to generate their start-up capital are;

• Personal savings
• Loan from commercial bank

N.B : We generated the sum of $90,000 from our personal savings. We approached the bank for the sum of $200,000 repayable in 10 years at the rate of 3%. All the paper works have been signed and the money will be credited to our account by the end of the week.

14. Sustainability and Expansion Strategy

In order to suitably sustain and expand our business, we have considered several factors that will enable us achieve this and they are re-investment strategy, a well built business structure as well as retention of loyal customers.

Our intention for our sports bar and grills business is that we are able to suitably generate enough revenue to enable us not only sustain the business but also re-invest in the business so that the business can start paying off for itself.

We are concerned in building a business structure that will be of huge benefit to our business and so we will hire competent and professional employees who understand the business and who are committed to seeing that we attain our intended goals and objectives.

Finally, we know the importance of customers to a business and are therefore willing to deploy strategies that will allow a huge percentage of our customers remain loyal to us and also refer their friends, colleagues and family members to our sports bar and grill business.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of trucks: Completed

Related Posts:

• Martial Arts School Business Plan [Sample Template]
• Jet Ski Rental Business Plan [Sample Template]
• Indoor Baseball Facility Business Plan [Sample Template]
• Pool Hall Business Plan [Sample Template]
• Basketball Facility Business Plan [Sample Template]

How to Start a Sports Bar Business

Sports bars offer patrons options for watching their favorite sporting events, while enjoying cold drinks and hot food in a lively atmosphere.

Learn how to start your own Sports Bar Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a sports bar business by following these 10 steps:

• Plan your Sports Bar Business
• Form your Sports Bar Business into a Legal Entity
• Register your Sports Bar Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Sports Bar Business
• Get the Necessary Permits & Licenses for your Sports Bar Business
• Get Sports Bar Business Insurance
• Define your Sports Bar Business Brand
• Create your Sports Bar Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your sports bar business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Sports Bar Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your sports bar business?

Business name generator, what are the costs involved in opening a sports bar business.

The start up costs for a sports bar can range anywhere from $100,000 to $1 million, depending on the size and scope of the operation. An average sports bar start up can usually be estimated around $400,000. Rental of an existing building, or construction and ownership of a new building, will affect some of your costs. Your liquor license will also add an initial fee to the total, somewhere between $15,000 and $400,000, depending on the location and local or regional laws. The build-out of your bar and kitchen, the tables and seating, electronics, and games, such as arcade style, pool, darts, etc. will also need to be purchased with the seed money.

What are the ongoing expenses for a sports bar business?

A majority of your expenses will pertain to the restocking of food and drinks. Liquor, beer, and wine restocks, along with whatever bar food you may offer, will need to be ordered weekly, if not more often. You should be able to estimate your needs, based on customer patronage, within a 6 month period of operations.

Who is the target market?

Your customer base are sports fans who enjoy having some drinks while watching their teams compete. Most customers will also gravitate to a local bar for location and familiarity.

How does a sports bar business make money?

Sports bars make money off of the food and drinks sold to customers.

Customers should be charged according to market prices of restaurants and bars in your region. Research the average mean pricing of your potential competition and find a fair, yet profitable price point for your food and drink.

How much profit can a sports bar business make?

Depending on the location and size of your establishment, an average bar will make $20,000-$30,000 per week. That adds up to more than $1 million per year. Much of this money will go back into the maintenance of the bar and paying your bar and wait staff, but sports bars can prove to be quite lucrative businesses, if managed correctly.

How can you make your business more profitable?

Offer clubs and organizations options for hosting their meetings at your establishment. Create special nights for sports competitions and trivia nights. Offer weekly specials to get more customers through your doors. Offer catering services, once you’re established, and continue to reach out to the local community. Becoming a staple of a community will go a long way in creating good will and keeping customers positive about your business, ensuring more customers for more sports bar visits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your sports bar business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a sports bar business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A sports bar business is generally run out of a standalone building. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a sports bar business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your sports bar business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

Liquor Licensing

Businesses involved in the sale of alcoholic beverages are required to obtain a liquor license from the appropriate state or local agency. A comprehensive list of laws by state (including necessary licenses, zoning laws, etc), curated by the Alcohol and Tobacco Tax and Trade Bureau, is included here .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Sports Bar Business needs and how much it will cost you by reading our guide Business Insurance for Sports Bar Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a sports bar business

Often, word of mouth will be your best advertising service. Keep a pulse on customer responses to your bar. Additionally, websites, social media, and print advertising are all acceptable, and frequently low cost, options for spreading the word about your business. Finally, signage for your sports bar will bring in new customers who find you on a whim or via exploration.

How to keep customers coming back

As mentioned above, customers are the lifeblood of your business and are critical to having a successful sports bar. Return customers happen when they feel comfortable and appreciated. It is critical to be consistent in quality and service to your customers. Make sure they leave each time with a positive outlook on your establishment. Offer incentives for return customers in the form of free drinks or food, discount certificates and recognition of their continued patronage.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Successful sports bar owners must be quite knowledgeable about the restaurant and bar business. A background in either of these fields of work is highly recommended. Managerial experience and a detailed eye, regarding finances, are also positive attributes.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a sports bar business?

Customers are the goal of any successful business, especially a restaurant. Day to day activities at a sports bar, then, focus on this aspect. Restocking the bar and kitchen are regular activities, along with maintenance of the bar, in general. Contacting distributors and ordering supplies ahead of time ensures you don’t run out of customer favorites. Cleaning and updating the establishment’s amenities, such as televisions and sound system(s), are also necessary to maintain customer patronage.

What are some skills and experiences that will help you build a successful sports bar business?

As mentioned above, extensive knowledge of the restaurant and bar business is essential for striking out on your own. You will also need to create and maintain relationships with your distributors, as they will almost work as an outside partner in your business. Understanding and following trends in these industries is also critical, as is knowing the sports world. Your knowledge of your bar’s specialties, sports, food, and drinks, will help draw customers who share those same passions.

Finally, make yourself available to your patrons. Having more personal relationships with the people who frequent your establishment is an important aspect of your job. These customers will become more like friends and family over the years of maintaining a successful business.

What is the growth potential for a sports bar business?

With the popularity and exposure of sports constantly expanding, bars which cater to sports fans can be quite popular, as well. This also means there can and will be added competition. Your sports bar can be very successful if you have a good location, offer top quality entertainment, food, and drinks. Research your area to see which sports are most popular, if you would have enough regular customers, and what food and drinks fare best with your potential customers. The initial leg work will best prepare you for establishing a successful sports bar. Your growth potential will hinge on these numbers.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a sports bar business?

Customers are your number one concern. Initially, you will be looking to attract, with retention being the long term goal. Stay aware of what customers want and don’t be afraid to ask your regulars what they like or might change. Make the bar and sports industries your business and become a student of both.

• Offer weekly specials and incentives to get people through the door.
• Create club or organization nights in which groups will meet up at your bar.
• Advertise with upcoming sporting events on a bar calendar.
• Host trivia or sports competition nights, such as pool or dart tournaments.

How and when to build a team

A sports bar will need a capable bar and wait staff from the beginning, although the size of your team can be minimal to start, depending on the size of your establishment. As your business grows, you’ll be able to continue adding capable members to your team.

Useful Links

Industry opportunities.

• Hotshots Sports Bar & Grill Franchise

Real World Examples

• Buffalo Wild Wings
• The Score Restaurant & Bar

Further Reading

• Sports Bar Business Plan Template
• What Does it Take to Open a Sports Bar?

Have a Question? Leave a Comment!

How to Write a Winning Bar and Grill Business Plan + Template

Creating a business plan is essential for any business, but it can be beneficial for bars and grill s who want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the critical elements that every bar and grill owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a bar and grill business plan.

A bar and grill business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and includes information about your team members. Your business plan is a critical document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Bar and Grill Business Plan?

A bar and grill business plan is required for banks and investors. The document is a clear and concise guide to your business and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Bar and Grill Business Plan

The following are the critical components of a successful bar and grill business plan:

Executive Summary

The executive summary of a bar and grill business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your bar and grill  
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your bar and grill business. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company or been involved in an entrepreneurial venture before starting your bar and grill company, mention this.

You will also include information about your chosen bar and grill business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is a crucial component of a bar and grill business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the bar and grill industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and, if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a bar and grill business’ customers may include:

• ​​ Business professionals in their 30s and 40s who are looking for a happy hour spot after work.
• Families with young children who are looking for a kid-friendly restaurant for dinner.
• Couples who are looking for a romantic night out.

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or bar and grill services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your bar and grill business via PR, events, or word-of-mouth marketing.

Operations Plan

This part of your bar and grill business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a bar and grill business include reaching $X in sales. Other examples include expanding to a second location, launching a new menu, or partnering with a local brewery.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific bar and grill industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Bar and Grill  

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Bar and Grill  

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include cash flow from:

• Investments

Below is a sample of a projected cash flow statement for a startup bar and grill .

Sample Cash Flow Statement for a Startup Bar and Grill  

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your bar and grill . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Creating a well-crafted business plan is essential for any bar and grill owner looking to start or grow their business. This guide provides an overview of the key components of a successful business plan as well as helpful tips for putting together your own. Be sure to include detailed financial projections, information about your management team, and marketing strategy, among other important details.

A well-written bar and grill business plan is a must for any new bar owner. It’s a great tool for attracting investors and keeping the company focused.  

Finish Your Bar and Grill Business Plan in 1 Day!

Free Download

Sports Bar Business Plan Template

Download this free sports bar business plan template, with pre-filled examples, to create your own plan..

Or plan with professional support in LivePlan. Save 50% today

Available formats:

What you get with this template

A complete business plan.

Text and financials are already filled out and ready for you to update.

• SBA-lender approved format

Your plan is formatted the way lenders and investors expect.

Edit to your needs

Download as a Word document and edit your business plan right away.

• Detailed instructions

Features clear and simple instructions from expert business plan writers.

All 100% free. We're here to help you succeed in business, no strings attached.

Get the most out of your business plan example

Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

How to Write a Business Plan for Investors

How to Start a Business With No Money

How to Write a Business Plan

Business Plan Template

Simple Business Plan Outline

How to Create a Business Plan Presentation

Industry Business Planning Guides

10 Qualities of a Good Business Plan

Download your template now

Need to validate your idea, secure funding, or grow your business this template is for you..

• Fill-in-the-blank simplicity
• Expert tips & tricks

We care about your privacy. See our privacy policy .

Not ready to download right now? We'll email you the link so you can download it whenever you're ready.

Download as Docx

Download as PDF

Finish your business plan with confidence

Step-by-step guidance and world-class support from the #1 business planning software

From template to plan in 30 minutes

• Step-by-step guidance
• Crystal clear financials
• Expert advice at your fingertips
• Funding & lender ready formats
• PLUS all the tools to manage & grow

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

How to Start a Profitable Sports Bar Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a sports bar business plan., 3. develop a sports bar brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for sports bar., 6. open a business bank account and secure funding as needed., 7. set pricing for sports bar services., 8. acquire sports bar equipment and supplies., 9. obtain business insurance for sports bar, if required., 10. begin marketing your sports bar services., 11. expand your sports bar business..

Starting a sports bar business requires a keen understanding of your target market and competitive landscape. A thorough market analysis will provide insight into consumer preferences, local demand, and the strategic positioning of your bar. Here are some steps to guide you through the process:

• Research your target demographic: Identify age groups, preferences, and spending habits of potential customers in your area.
• Analyze competitors: Study other sports bars and similar establishments nearby. Note their offerings, pricing, customer reviews, and what sets them apart.
• Evaluate location and accessibility: Assess the visibility, foot traffic, and ease of access to potential locations for your sports bar.
• Understand market trends: Keep up with the latest trends in the sports bar industry, including popular food and drink items, technology for viewing sports, and entertainment options.
• Survey potential customers: Collect feedback from locals to gauge interest in a new sports bar and to understand their preferences for menu items, sports events, and atmosphere.
• Assess suppliers and local resources: Identify local breweries, food suppliers, and other vendors that could partner with your business for a mutually beneficial relationship.

Are sports bar businesses profitable?

Yes, sports bar businesses can be profitable. The key to success is finding a location with a high level of foot traffic, offering food and beverages that appeal to customers, and creating an atmosphere conducive to socializing. Additionally, marketing and promotional activities such as hosting special events can help drive business growth.

Creating a comprehensive business plan is crucial for launching a successful sports bar. It will serve as a roadmap for your business, detailing your vision, strategy, and the steps you'll take to reach your objectives. Here's a guide to drafting your sports bar business plan:

• Executive Summary: Outline your business concept, mission statement, and the unique aspects that will make your sports bar stand out.
• Company Description: Provide detailed information about your sports bar, including location, ambiance, and the type of clientele you aim to attract.
• Market Analysis: Research and analyze your local market, competitors, and target audience to identify opportunities and challenges.
• Organization and Management: Describe the structure of your business and the roles and responsibilities of your management team.
• Services and Products: Detail the food, drinks, and any additional services (like live sports events, games, or merchandise) you plan to offer.
• Marketing and Sales Strategy: Explain how you will attract and retain customers through marketing, promotions, and customer service.
• Funding Request: If you're seeking financing, specify the amount needed and how it will be used to start and grow your sports bar.
• Financial Projections: Provide forecasts for revenue, expenses, and profitability to demonstrate the financial viability of your sports bar.

How does a sports bar business make money?

sports bars make money primarily by selling food and drinks. Their primary target audience is typically sports fans looking to have a good time with friends while they watch a game. Sports bars can also generate income by offering discounts to large groups and team packages, which could include food and drinks with game tickets. Another revenue stream would be offering private karaoke rooms, billiard tables and other activities for group events and parties. An example of a target audience for this type of business would be local sports teams or corporate groups looking for an outing that includes food, drinks and entertainment.

Creating a strong brand for your sports bar is essential to stand out in a competitive market and attract your target audience. Your brand should reflect the unique atmosphere, values, and experience customers will enjoy at your establishment. Here are key elements to consider when developing your sports bar brand:

• Define Your Unique Selling Proposition (USP): Determine what sets your sports bar apart from competitors. This could be a particular theme, menu, or the type of sports experience you offer.
• Choose a Memorable Name: The name of your sports bar should be catchy, easy to remember, and give an indication of the experience patrons can expect.
• Design a Distinctive Logo: Your logo should be visually appealing and encapsulate your sports bar's essence. It will be used on signage, menus, and promotional materials.
• Select a Color Scheme: Colors evoke emotions and help create the atmosphere. Choose a palette that aligns with the energy and mood you want to evoke in your sports bar.
• Develop a Tagline: A catchy tagline can summarize your USP and stick in the minds of potential customers, making it a powerful branding tool.
• Create Consistent Branding Materials: Ensure that your brand is consistent across all materials, including menus, staff uniforms, website, and social media profiles.

How to come up with a name for your sports bar business?

When coming up with a name for a sports bar business, it is important to consider a few key factors. First, the name should be catchy and memorable. It should also reflect the core theme of the bar and what makes it unique. Additionally, you should include geographic elements if your bar is tied to a specific location. Finally, it can be helpful to use words that connote an environment of fun, celebration and camaraderie – an atmosphere that customers might associate with watching sports. With this in mind, brainstorming creative and relevant names can lead to a memorable business name that reflects the spirit of your sports bar.

Once you've laid the groundwork for your sports bar by creating a business plan and securing funding, it's time to make it official. Formalizing your business registration is a critical step toward legitimacy and legal operation. Here's what you need to do:

• Choose a legal structure: Decide whether your sports bar will be a Sole Proprietorship, Partnership, Limited Liability Company (LLC), or Corporation. Each has different legal and tax implications.
• Register your business name: If you've chosen a name that's different from your own, you'll need to register it with the appropriate state authorities as a "Doing Business As" (DBA) name.
• Obtain an Employer Identification Number (EIN): This is necessary for tax purposes and to open a business bank account. Apply for an EIN through the IRS website.
• Register for state and local taxes: Depending on your location, you may need to register for various state and local taxes, such as sales tax or unemployment insurance tax.
• Acquire necessary licenses and permits: Check with your city or county government to find out which specific licenses and permits are required to operate a sports bar, such as a liquor license, health department permit, and music licensing.
• Comply with employment laws: If you plan to hire employees, ensure you comply with employment laws by setting up proper systems for payroll, worker's compensation, and so on.

Resources to help get you started:

Explore invaluable resources designed specifically for sports bar starters, offering insight into market trends, operational excellence, and strategic growth:

• Nightclub & Bar Media Group: Offers news, trends, and strategies relevant for bar and nightlife professionals, including sports bars. Visit site .
• Sports Bar Marketing: Strategies and tips focused on promoting sports bars effectively. No link available .
• Bar Business Magazine: Provides how-to articles, innovations, and success stories useful for bar entrepreneurs. Visit site .
• Technomic’s Adult Beverage Planning Program: Offers data and insights on beverage trends which can help sports bars in menu planning. Visit site .

Starting a sports bar involves obtaining the right licenses and permits to ensure that all operations are legal and compliant with local, state, and federal regulations. This step is crucial as it helps to avoid any legal complications that may arise. Here's what you need to consider:

• Liquor License: Apply for a liquor license, which is essential for serving alcohol in your sports bar. This process can be lengthy and may involve background checks, so start early.
• Food Service License: If you're serving food, you'll need a food service license from your local health department, which will require an inspection of your kitchen and food preparation areas.
• Entertainment License: Depending on your location, you may need an entertainment license to broadcast sports games or host live music and events.
• Building Permits: If you're renovating your space or building a new establishment, you'll need the proper building permits from your city or county.
• Business License: Obtain a general business license to operate within your city or county legally.
• Health and Safety Permits: Ensure you have all required health and safety permits to maintain a safe environment for both staff and patrons.
• Signage Permit: If you plan to have a sign outside your sports bar, you might need a permit for that as well.

What licenses and permits are needed to run a sports bar business?

In order to operate a sports bar business, you must obtain several licenses and permits from federal, state, and local governments. At the federal level, you will need an Employer Identification Number (EIN) from the Internal Revenue Service and a Federal Alcohol License from the Tax and Trade Bureau. On the state level, you will need a general business license or permit to operate; a liquor license; and in some states, specific food and entertainment licenses. At the local level, you may need an additional license or permit such as a zoning permit or health department permit. It is important to check with all levels of government to ensure that all of the necessary licenses and permits have been obtained.

To ensure the financial health of your sports bar, it's pivotal to separate personal finances from business transactions and secure the necessary capital for operations and growth. Opening a business bank account is a straightforward process, while obtaining funding may require more preparation and research. Here's how to approach these crucial steps:

• Choose a bank that offers business banking services with benefits such as low fees, easy access to funds, and good customer service. Consider banks you already have a relationship with, as they may offer better terms.
• Gather required documents such as your business license, EIN (Employer Identification Number), and ownership agreements to open your business bank account.
• Explore different funding options including small business loans, lines of credit, investor capital, or crowdfunding platforms, depending on your financial needs and business plan.
• Prepare a solid business plan that clearly outlines your projected earnings, business strategy, and repayment plan to present to potential lenders or investors.
• Understand the terms and conditions of any funding you accept, including interest rates, repayment schedules, and any potential impacts on ownership or decision-making in your bar.

Setting the right prices for your sports bar services is crucial for attracting customers and ensuring profitability. Here's a step-by-step guide to help you determine competitive yet profitable pricing for your sports bar:

• Analyze the local market to understand the average pricing for similar services and to identify your target demographic's spending habits.
• Consider the cost of goods sold (COGS), including the price of beverages, food ingredients, and any other services you offer, to ensure you maintain a healthy profit margin.
• Factor in your overhead costs, such as rent, utilities, staff wages, and maintenance, to ensure your pricing covers these expenses.
• Offer tiered pricing for premium services or seating areas, giving customers options that cater to different budgets and preferences.
• Implement dynamic pricing for special events or high-demand games, where prices may increase due to the higher value provided during those times.
• Regularly review and adjust your pricing strategy based on customer feedback, sales data, and changes in the market or your cost structure.

What does it cost to start a sports bar business?

Initiating a sports bar business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $143000 for launching such an business. Please note, not all of these costs may be necessary to start up your sports bar business.

Setting up a sports bar requires careful selection of the right equipment and supplies to create an inviting atmosphere for your patrons. Your goal should be to combine functionality with the overall sports theme of your bar. Here are some essential items you'll need to acquire:

• Audio-Visual Equipment: Invest in high-quality, large-screen TVs and a reliable sound system to broadcast multiple games simultaneously.
• Bar Furniture: Purchase comfortable and durable bar stools, tables, and chairs that can withstand heavy use and are easy to clean.
• Commercial Kitchen Equipment: Depending on your menu, you'll need grills, fryers, refrigerators, freezers, and other cooking appliances to serve food efficiently.
• Glassware and Bar Tools: Stock up on a variety of glasses, shakers, mixers, and other bar tools to serve a wide range of drinks.
• POS System: Get a point-of-sale system that can handle orders, tabs, and payments swiftly to keep the customer experience smooth.
• Decor: Incorporate sports memorabilia, neon signs, and other theme-related decor to enhance the sports atmosphere.
• Sanitation Supplies: Ensure cleanliness with ample cleaning supplies, sanitizers, and dishwashers to maintain health standards.

List of software, tools and supplies needed to start a sports bar business:

• Bar Software: Approximately $1,000 to get started
• Computer System or POS: Starting at $1,500
• Cash Register: Approximately $500
• Beer Cooler/Refrigerator: About $2,000
• Bar Tables and Chairs: Between $200 - $500 per table
• Gaming Equipment (pool table, dartboards, etc): Between $100 - $1,200 for each item
• TVs and Mounts: Approximately $400 -$800 each TV
• Furnishings (bar stools, etc.): About $100 per item
• Security System/Equipment (cameras and alarm system): Starting at around $500 -$2000 depending on the system you choose
• Exterior Signage & Lighting: Depending on the sign size and type of lighting, estimated price around $1,000 -$2,000.

Protecting your sports bar business with the right insurance coverage is crucial for mitigating potential risks and ensuring long-term success. Various types of insurance may be required or recommended to safeguard your establishment, employees, and patrons. Here are some key steps to obtaining business insurance for your sports bar:

• Assess your risks: Consider the unique aspects of your sports bar that need protection, such as property, equipment, liability, and employees.
• Research insurance requirements: Check local and state regulations to determine the mandatory types of insurance for your business, like liquor liability and workers' compensation.
• Compare policies: Shop around and get quotes from multiple insurance providers to find the best coverage options at competitive rates.
• Consult with professionals: Speak with an insurance agent or broker who specializes in hospitality or restaurant businesses to get tailored advice for your sports bar.
• Review and adjust coverage: As your business grows or changes, periodically review your insurance policies to ensure continued adequate protection.

Launching a successful sports bar involves not just setting up the venue but also effectively marketing it to draw in the crowds. A strategic marketing plan will help you create a buzz, attract sports fans, and establish a loyal customer base. Here are some essential steps to kickstart your marketing efforts:

• Develop a strong brand identity that includes a memorable logo, slogan, and consistent themes that resonate with sports enthusiasts.
• Build an engaging website and maintain active social media profiles to connect with your audience and share promotions, events, and live game schedules.
• Partner with local sports teams and organizations for cross-promotion and to host viewing parties and fan meet-ups.
• Offer special promotions and discounts during major sporting events to attract more customers.
• Leverage email marketing to send out newsletters with upcoming events, special offers, and loyalty program perks to keep your patrons informed and engaged.
• Encourage word-of-mouth marketing by providing exceptional service, quality food and drinks, and an unforgettable game-viewing experience.
• Consider paid advertising in local media, sponsoring community events, and using targeted online ads to reach potential customers in your area.

As your sports bar gains popularity and you're ready to take things to the next level, expansion is the next step. Growth can be achieved in various ways, from increasing your physical footprint to diversifying your offerings. Here are some strategies to consider:

• Open Additional Locations: Research potential new markets and consider where a second or third location could thrive. Look for areas with a high sports fan base and limited competition.
• Franchise Your Concept: If your sports bar has a unique theme or successful business model, franchising can be a lucrative way to expand while spreading the management responsibilities.
• Enhance Experience with Technology: Invest in high-definition screens, interactive games, and mobile apps for ordering to enhance the customer experience and draw in a tech-savvy crowd.
• Host Events and Parties: Utilize your space for events like sports viewing parties, games, and local community events to attract different customer groups and increase revenue.
• Develop a Merchandise Line: Create branded merchandise such as t-shirts, hats, and glassware that patrons can purchase, which also serves as free advertising for your bar.
• Broaden Your Menu: Expand your food and drink selection to include healthier options, craft beers, or signature cocktails to cater to a wider audience.

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Sports Bar Business Plan Example

Published Nov.11, 2016

Updated Apr.24, 2024

By: Brandi Marcene

Average rating 5 / 5. Vote count: 5

No votes so far! Be the first to rate this post.

Table of Content

Sports bar business plan for starting your own business

Watching sports become more enjoyable when you have someone sitting near you to discuss your favorite shot or to taunt the laziness of some footballer.

If you want to start a business and also want to give people a comfortable setting to enjoy sports, you must think about opening a sports bar. A sports bar is a place where televised sports are played on large screens. Nearly all sports bars also offer grilled foods and drinks to provide customers with complete entertainment.

Well, the first step to enter this venture will be creating sports bar and grill business plan. If you don’t know what you should include in your opening a sports bar business plan you can take help from here. In this sample, we are providing the business plan written for a sports and grill bar namely Denzel Sports Bar.

Sports bar business plan summary

2.1 the business.

Denzel Sports Bar will be a registered and licensed sports bar located in Las Vegas. The bar will offer luxurious seating with large screens for people to watch sports. Besides, the sports bar will also be offering high-quality cuisines, grilled chicken and fish foods, and drinks to the customers.

2.2 Management of Sports Bar

Management is a very crucial factor if you are opening a sports bar. You will need to procure the inventory, install screens, and ensure the preparation of quality foods. To manage your business effectively you must plan everything about your business before actually starting it.

Denzel decided to hire a co-manager to supervise the business operations with him. Besides, he will also hire cooks, cleaners, waiters, sales executives, and other general employees to manage the smooth running of his business.

In this sample sports bar business plan, we will be providing Denzel’s sports bar business plan template free of cost. So, you can learn in-depth about how to start and run this business.

2.3 Customers of Sports Bar

In your start up sports bar business plan you should identify the groups of your customers. This will help you in adopting the services and organizing the events that can draw your customers’ attention.

The major customers of Denzel Sports Bar will comprise college students, sportspersons, and senior citizens.

2.4 Business Target

Our target is to become the most renowned sports bar in Las Vegas within three years of our launch. Our financial targets to be achieved over the next three years are demonstrated here.

Company Summary

3.1 company owner.

Denzel Ben will be the owner of Denzel Sports Bar. Denzel has worked in many restaurants business and clubs on managerial posts. He is famous among his colleagues for his teamwork and management skills.

Besides, he is a passionate football fan. He has attended a few matches in-person and also has chitchat with some international-level players.

3.2 Why the Sports Bar Business is being started

After working as a salaried person in several positions, Denzel realized that he can’t get paid according to his creativity and talent. Eventually, he decided to centralize his efforts and start his own business. Since he had experience with clubs and a passion for sports, so he found a sports bar the ideal choice for a startup.

3.3 How the Sports Bar Business will be started

Step1: Creating A Business Plan

In this business plan proposal sample sports bar, we are providing the business plan for Denzel Sports Bar. Denzel decided to design a large sports bar. So, if you are looking for a small sports bar business plan, you would have fewer expenses and staff relative to what is listed here.

Moreover, if you want to buy a franchise then you would need sports bar franchise entity business plan. In this case, you should study some additional sports bar business plan examples. It is because your startup expenses will rise more for buying a franchise.

Step2: Acquiring Required Licenses & Permits

Step3: Establish Your Brand

Denzel will lease a large property in Las Vegas to convert it into a sports bar. Inventory including LED screens, furniture, crockery will be purchased. The required staff will be hired. And the business targets will be defined to mark the market presence.

Step4: Marketing & Advertisement

The next step would be to promote the services of Denzel Sports Bar to get more and more customers. The marketing and sales strategy plan developed for Denzel’s startup will be listed in detail in this sample plan.

Step5: Establishing a Strong Web Presence

Denzel will hire a web developer to ensure a strong online presence.

Services of Sports Bar

Before you create an opening a sports bar business plan, you should decide your services. So that you can plan for the inventory and staff accordingly. To make customers stay at the bar, a sports bar should provide many services other than just showing sports. Therefore, even if you are looking forward to purchase existing business sports bar business plan, you should keep thinking about introducing new trends to stay competitive.

• Showing Live Sports: This will be our primary service. We will show televised sports on large screens so that people who love watching sports in groups can gather at our bar.
• Grilled Barbeque
• Grilled Meat, Chicken and Fish
• Grilled Sandwiches
• Brunswick stew
• Juices: Apple, Pomegranate, Orange, Beet, Mango, and Grape Juice
• Teas & Coffees: Green Tea, Black Tea, Latte, Cappuccino, Espresso, Americano
• Salads: We will also offer fruit, vegetable, and chicken salads.
• Table Tennis

Marketing Analysis of a Sports Bar

In your retail sports bar business plan you should do an accurate marketing analysis. Marketing analysis is the study of your target market from various aspects to understand market ups and downs, the latest trends, your competitive position, and the unoccupied opportunities. Moreover, it allows you to identify that knock out criteria for a sports bar business plan by following which you can run your business smoothly.

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

If you are not an expert at doing marketing analysis you can have a general idea of the sports bar industry by reading this sports bar business plan problem example. In this business plan template for sports bar, we have listed the whole marketing analysis of Denzel Sports Bar.

5.1 Market Trends

Sports bars and nightclubs have always remained in-demand in the U.S. Though many sports bars are already running in the U.S. there is still a space for more – provided that the new startups come up with exclusive competitive edges.

These days, sports bars are witnessing a newer trend. The owners of sports bars have started to provide more entertainment options to their customers along with watching sports.

5.2 Marketing Segmentation

Denzel divided his expected customers into three groups. He did so to study the requirements of different groups of people in a systematic manner. The market segmentation also enabled him in devising pricing and discounting strategies.

Business plan for investors

The groups of potential customers as recognized by Denzel Sports Bar are listed here:

5.2.1 College Students

Our first target group will be the young boys and girls who study in colleges and universities situated near us. The students of such age groups are often involved in sports activities. They enjoy playing as well as watching sports with their friends. We expect them to come to our bar frequently as we offer delicious eatables and luxurious seating along with thrilling televised sports.

5.2.2 Local Sportspersons

Our second target group comprises of local level athletes. There are two sports grounds in Las Vegas that are located at a walking distance of 10 to 15 minutes from us. Therefore, we believe that athletes who play in our vicinity will also become our potential customers. As we will provide them what they require to refresh their minds and bodies after a hectic match.

5.2.3 Senior Citizens

Our third target group will comprise of senior citizens in our locality. Elderly people usually prefer to watch sports at a sports bar. Because it allows them to also socialize with other members of the community. At our sports bar, we will have a comfortable seating arrangement and a pleasant environment for them to watch sports. And also to eat, drink and play light games with their fellows.

5.3 Business Target

• To earn a profit margin of $18.5k per month by the end of the third year
• To achieve an average rating above 4.85 by the end of the first year
• To achieve a CSAT score above 90 by the end of the first year
• To maintain a customer repeat rate above 60% throughout our service years

5.4 Product Pricing

Our prices will be a little higher than our competitors. It is because we are providing elegant indoor seating unlike many of our competitors. And secondly, because we are providing an adequate space to play indoor games too.

However, we still hope to attract more customers to our bar as we have developed an excellent sales strategy plan.

Marketing Strategy of Sports Bar Business

Sales strategy is also an important part of an opening a sports bar business plan. In this part, you define your approach to stay competitive. Moreover, you also formulate an effective advertisement strategy in this section of your finale sports bar grill business plan.

Here we are providing the sales strategy of Denzel Sports Bar for anyone who wants to benefit.

6.1 Competitive Analysis

• It is only us in the whole of Las Vegas who are offering indoor games. This will help us accommodate the customers who might not be interested in watching the sports televised at the time.
• Secondly, our menu is really vast. So, each of our customers will be able to relish their favorite food while watching sports or playing games.
• We have two major sports grounds located near us. So the athletes playing there are also expected to visit us to relax and refresh.

6.2 Sales Strategy

• We’ll host live matches of national level players at least two times a year.
• We’ll ensure a strong online presence. Through our website, we’ll be briefing our customers about the incoming events.
• We’ll advertise our startup through Google Local Services ads and local newspapers.
• We’ll offer a 50% discount on all of our foods and drinks for the first three months of the launch.
• We’ll issue 20% discount cards to our valued customers.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

The work efficiency and behavior of the employees directly impact the success of a business. Therefore you must hire your staff after conducting detailed tests and interviews. A good practice is to first list the needed staff along with their job responsibilities in your sports bar business plan template. So that you would know the criteria to judge the abilities of job seekers.

7.1 Company Staff

Denzel will manage the business himself. The staff he will hire is listed below:

• 1 Co-Manager to help manage the sports bar
• 1 Accountant to maintain financial records
• 4 Chefs to prepare food items and drinks
• 2 Waiters to serve the customers
• 1 General Assistant to do routine tasks
• 2 Cleaners to maintain the facility and kitchen
• 2 Sales Executives to execute sports bar’s sales strategy plan
• 1 Driver to provide transport facility
• 1 Web Developer to manage the company’s social sites
• 1 Security Guard

7.2 Average Salary of Employees

Financial plan.

The last thing to include in your business plan for sports bar and grill is a financial plan. A financial plan analyzes all the expenses, investments group for start-up , sales, profits, and losses to determine

• The current financial status of your business
• The path to follow to achieve your financial objectives

Denzel understood the importance of an accurate financial plan. Therefore he hired a professional financial analyst to make a financial plan. The detailed brake-even analysis, gross margin calculations, profit & loss projections, and business ratios calculations done for Denzel Sports Bar are given here.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Sports Bar Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as fresh fruit juices bar business plan , bar business plan , brewery business plan , business plan for a distilled , microbrewery start up business plan , wine bar business plan and draw up a business plan for bank lending and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

One thought on “ Sports Bar Business Plan Example ”

thanks it was helpful for my hw.

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Start a Vending Machine Business in 2024: A Detailed Guide

Oil and Gas Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

We earn commissions if you shop through the links below.  Read more

Back to All Business Ideas

How to Open a Sports Bar

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 30, 2023 Updated on May 15, 2024

Investment range

$90,900 - $173,000

Revenue potential

$821,250 - $1,642,250 p.a.

Time to build

3 – 6 months

Profit potential

$123,187 - $246,375 p.a.

Industry trend

Sports bars have long been popular spots for sports fans to gather to watch the super bowl or any popular game any night of the week. The sports bar industry has come back in a big way after the pandemic, worth $2 billion in the U.S.

Whether you’re in New York City, Midtown Tampa, or any town in the country, you could start a sports bar to tap into that market and have a great time doing it.

But in addition to a love of sports, you’ll need some business savvy. Luckily, this step-by-step guide has you covered with all the information you need to open a sports bar that will bring on the cheer. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Share a good time with your customers
• Rebounding market
• Good profit potential
• Compete with other bars and nightclubs
• High startup costs

Sports bar industry trends

Industry size and growth.

Sports bars are a segment of the bars and nightclubs industry and by itself is worth $2 billion. 

• Industry size and past growth – The U.S. bars and nightclubs industry is worth $36.4 billion in 2023, after growing 2.2% for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/sports-bars-industry/ ))
• Growth forecast – The U.S. bars and nightclubs industry is projected to decline by a modest .3% in 2023. 
• Number of businesses – In 2022, 1,234 sports bars were operating in the U.S.(( https://www.ibisworld.com/industry-statistics/market-size/bars-nightclubs-united-states/ ))
• Number of people employed – In 2022, the U.S. sports bar industry employed 11,654 people.

Trends and challenges

• Many sports bars have added interactive sports games such as indoor minigolf, soccer, and pickle ball.
• Sports bars are upgrading their classic bar food to offer healthy or upscale tapas and meals. 
• More people have big screen televisions in their homes, decreasing the clientele of sports bars. 
• Staffing issues are plaguing the sports bar industry and the bar industry as a whole, making it challenging for sports bars to effectively serve customers. 

Demand hotspots

• Most popular states – The most popular states for bar managers are Pennsylvania, New Jersey, and West Virginia. (( https://www.zippia.com/bar-manager-jobs/best-states/ ))
• Least popular states – The least popular states for bar managers are Nebraska, South Dakota, and Louisiana. 

What kind of people work in nightclubs?

• Gender – 44% of bar managers are female, while 56% are male. (( https://www.zippia.com/bar-manager-jobs/demographics/ ))
• Average level of education – The average bar manager has a bachelor’s degree.
• Average age – The average bar manager in the US is 39.1 years old.

How much does it cost to start a sports bar business?

Startup costs for a sports bar range from $100,000 to $175,000. Costs included liquor licenses, space rental and preparation, food and alcohol inventory, and an operating budget.

You’ll need a handful of items to successfully launch your sports bar business, including: 

• Refrigerator 
• Grill, oven, fryer
• Bottle Cooler
• Draft beer equipment
• Ice Machine
• Glass racks
• Glass washing machine
• Bar Blender
• Bar supplies
• Tables and chairs
• Televisions

How much can you earn from a sports bar business?

What you charge for food and beverages will vary based on the item. These calculations will assume that the average bill per customer will be $30. Your profit margin should be about 15% after all your operating costs. 

In your first year or two, you could serve 75 customers per day, bringing in more than $820,000 in annual revenue. This would mean over $123,000 in profit, assuming that 15% margin. 

As you gain traction, sales might serve 150 customers a day.  With annual revenue of more than $1,640,000, you’d make a tidy profit of nearly $247,000.

What barriers to entry are there?

There are a few barriers to entry for a sports bar. Your biggest challenges will be:

• Funding the startup costs
• Finding a great location
• Breaking into a competitive market

Related Business Ideas

How to Start a Coffee Cart Business

How to Start a Juice Bar Business

How to Start a Mobile Bartending Business

Step 2: hone your idea.

Now that you know what’s involved in starting a sports bar, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research sports bars in your area and online to examine their products, price points, and customer reviews.

• Make a list of sports bars that offer similar products. 
• Review your competitors’ products – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a sports bar that offers craft cocktails, or a neighborhood bar with an extended happy hour.

You might consider targeting a niche, such as classic bar food and drinks.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products and menu

You’ll want to create a cocktail and beer menu, including draft beers, and a food menu. You could add additional revenue by offering pay-to-play games such as pool or darts. You could also sell sports bar merchandise like t-shirts or beer mugs. 

How much should you charge for sports bar products?

Your prices for various items will depend on market prices in your area, but they’ll also depend on your cost of the items. 

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will depend on your area, and the concept you develop for your sports bar. If you’re in a more established neighborhood, your demographic may be best found on Facebook. Conversely, if you’re in a younger trendy area, your best bets will be TikTok and Instagram. 

Where? Choose a sports bar location

You’ll need to rent out a space for your bar. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a space for your sports bar, you may want to follow these suggestions:

• Demographics : Study the local demographics. Ensure your target audience (age, gender, income level, etc.) is well-represented.
• Visibility : Choose a location that is easily seen by passersby. High traffic areas can help with walk-in customers.
• Accessibility : Ensure the location is easily reachable, offers good parking, and is near public transport.
• Proximity to Competitors : Being near similar businesses can be beneficial (it’s a known spot for your target audience) but ensure there’s enough demand for another sports bar.
• Local Sports Facilities : Being near stadiums, arenas, or popular sports hubs can boost patronage, especially during event days.
• Size and Layout : Ensure the space can accommodate a bar, seating, big-screen TVs, restrooms , and possibly a kitchen.
• Lease Terms : Review costs, lease length, restrictions, and what’s included (like maintenance).
• Safety : Review crime statistics for the area. A safe environment is key to attracting and retaining customers.
• Growth Potential : Consider future developments in the area which could increase foot traffic or demand.
• Licensing and Regulations : Ensure the location can be zoned for a sports bar and can meet all required licenses.

Step 3: Brainstorm a Sports Bar Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “sports bar” or “sports pub”, boosts SEO
• Name should allow for expansion, for ex: “PlayPoint Pubs” and “LeagueLounge” over “Gridiron Grub” and “HoopsHub”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Sports Bar Business Plan

Here are the key components of a business plan:

• Executive Summary: Summarize your sports bar business plan, including your concept, target audience, and financial outlook.
• Business Overview: Provide an overview of your sports bar, including its location, size, and the type of sports and events it will focus on.
• Product and Services: Detail the menu offerings, drinks, and any unique services or entertainment options like live music, trivia nights, or themed events.
• Market Analysis: Analyze the local market for sports bars, considering factors like demographics, competition, and potential demand for your niche.
• Competitive Analysis: Identify other sports bars in the area and explain how your establishment will differentiate itself, whether through pricing, sports coverage, or ambiance.
• Sales and Marketing: Describe your strategies for attracting customers, including advertising, promotions, and partnerships with local sports teams or organizations.
• Management Team: Introduce yourself and any key team members involved in running the sports bar, highlighting relevant experience in the hospitality or food and beverage industry.
• Operations Plan: Explain how your sports bar will operate daily, covering hours of operation, staffing, inventory management, and customer service.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts based on expected customer traffic, and profitability estimates.
• Appendix: Include any supporting documents, such as sample menus, mock-ups of the sports bar layout, and marketing materials.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to sports bar. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your sports bar will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a sports bar business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Bar Licenses and Permits

Starting a sports bar business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You’ll need to check with your state and local governments about liquor license, food service license, and health permit requirements. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your sports bar business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Mr. Black , Sevenrooms , or Focus , to manage your inventory, pricing, sales, payments, and employees.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Contact Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Theme Nights and Special Events: Plan themed nights around popular sports events, such as game-day specials, jersey nights, or trivia competitions, to create a unique and engaging atmosphere.
• Local SEO  — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Social Media Engagement: Leverage platforms like Instagram, Twitter, and Facebook to share real-time updates, promotions, and exclusive offers, fostering a sense of community among sports enthusiasts.
• Partnerships with Local Sports Teams: Collaborate with local sports teams or leagues to sponsor events, host watch parties, or offer discounts to fans on game days, creating a mutually beneficial relationship.
• Happy Hour Promotions: Introduce enticing happy hour deals during non-peak hours to attract customers, encouraging them to unwind and enjoy the sports experience without breaking the bank.
• Interactive Fan Experience: Invest in interactive elements like sports trivia games, prediction contests, or fantasy sports leagues to engage patrons during halftime or slower periods, enhancing their overall experience.
• Loyalty Programs: Implement a loyalty program that rewards customers for repeat visits, encouraging brand loyalty and transforming occasional visitors into regular patrons.
• Influencer Collaborations: Partner with local sports influencers or personalities to promote your sports bar, leveraging their fan base to increase awareness and credibility.
• Themed Menu Items: Create a menu that reflects the spirit of different sports seasons or major events, offering unique and themed food and drink options to enhance the overall sports viewing experience.
• Community Sponsorships: Support local community events, tournaments, or youth sports teams to enhance your sports bar’s visibility and build a positive reputation within the neighborhood.
• Game-Time Promotions: Offer time-sensitive promotions tied to specific game moments, such as discounted drinks for every touchdown or goal scored, creating a dynamic and interactive atmosphere during live games.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your sports bar meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your sports bar business could be:

• Every game, every day
• Celebrate game day with craft cocktails and fine food
• Biggest draft beer selection in town

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a sports bar business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in sports bars for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in sports bars. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

You will lneed workers to fill various roles. Potential positions for a sports bar business include:

• Bartenders – make and serve drinks
• Wait Staff – take orders, customer service
• Servers – serve food
• Cooks – prepare food items
• Marketing Lead – create and implement marketing strategies
• General Manager – scheduling, accounting, inventory management

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Sports Bar – Start Making Money!

Sports bars are a great place for people to interact with comrades or rivals on game day and can also be fun anytime. By starting your own sports bar, you could offer people a great experience, share in the fun, and make a good living at the same time.

You’re ready to go with your business savvy now, so roll up your sleeves and get your successful sports bar going!

• Sports Bar Business FAQs

A sports bar can be very profitable. It takes a good location, a good concept, and proper marketing and management to be successful.

A sports bar can grow by increasing product offerings and adding new locations. When a sports bar is successful, it can even be a franchise opportunity.

If you want to be a hands-off owner and trust other people to run your business, you can do it on the side. However, you’ll be paying more in salaries and wages and you’ll lose control over how the business is managed.

Sports bars are expensive to start. You can’t start one with no money, but you may be able to find financing from family and friends, or from an SBA loan.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Sports Bar Name
• Create a Sports Bar Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Bar Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Sports Bar - Start Making Money!

Subscribe to Our Newsletter

Featured resources.

17 Profitable Sports Business Ideas

David Lepeska

Published on July 14, 2022

Participating in a physical game of paintball and feeling the wind as you drive a go-kart offer a different kind of thrill compared to a video game. ...

44 Entertainment Business Ideas

Natalie Fell

Published on July 13, 2022

Let the good times roll! With entertainment outlets now open and people coming together for all kinds of celebrations, the entertainment industry is ...

49 Small Town Business Ideas

Esther Strauss

Published on June 30, 2022

You might think you can’t do business in a small town. But did you know that some major corporations are based in small towns? Walmart is inBenton ...

No thanks, I don't want to stay up to date on industry trends and news.

Step By Step Guide To Write A Bar Business Plan

Opening a new bar requires grit and determination - as well as a fantastic bar business plan to act as your roadmap. This document can determine the future success of your new venture, so it’s essential to make it as comprehensive as possible.

But for first-time bar owners, figuring out where to start can be challenging. Our step-by-step guide to writing a business plan will help you pinpoint the finer details to consider when building a thriving bar business.

How to Write a Bar Business Plan in 9 Steps

1. bar overview.

The first step in writing a bar business plan is to establish an overview of the type of bar you want to open. You need a concept and location to shape your business model and create an executive summary for your new venture:

One of the defining aspects of your establishment is its concept and theme, which you’ll need to describe clearly in your business plan. Whether it’s a simple sports bar, speakeasy, or high-end nightclub, have a fully developed idea of what your venue will be and what purpose it will serve.

You also need to consider how to meet market needs. If you’re following trending concepts, you’ll know that roof-top bars and lounges are popular now. Or, perhaps you want your venue to be an activity-based bar that offers an art gallery, board games, or mini-golf?  

Part of your business plan also includes setting your mission statement and goals. These should outline your vision and will influence who invests in your bar. Your mission statement should be a comprehensive statement that details what sets you apart from other bars and should include your company’s values.

It’s important to link your statement to your business concept. You should consider how your values and goals are influenced by what makes your bar unique - including your overall purpose.

Next, you need to propose a location for your bar. Venues close to stores, shopping, centers, and tourist attractions, typically get good visibility and attract a lot of foot traffic. Because of the number of people moving through these areas daily, they also usually offer a decent level of security for your customers.

Another consideration for location is to avoid suburban areas where neighbors might lodge noise complaints. Should this happen, it can mean regulations stipulate earlier closing times for your venue so as not to disturb the peace.  

Finally, look for a space where there’s low competition, and your business can shine. There are plenty of strips crowded with bars and nightclubs. While these might attract a decent amount of foot traffic, you’ll need to work much harder to draw people into your place if one establishment has already made a name for itself.

For this reason, aim to secure a spot with little competition. It could mean having a unique concept bar that overshadows the competition. Or it could mean selecting a space where your type of bar doesn’t yet exist.

Ease of Accessibility

Potential customers need to be able to access your bar easily, or they will go elsewhere. They might drive, take public transport, or use a ridesharing company to travel to your venue. It’s up to you to ensure there are ways and means to get them conveniently to the front door.

Here, you should be looking for a venue where you can offer parking to your patrons. It should also be accessible to ride-hailing services and close to public transport.

2. Customer Overview

No bar establishment would be successful without its customers. As part of your bar business plan, include a profile of the type of customer you hope to attract. Consider who your target market is and how it aligns with your bar concept.

You should also outline your demographic's age, income, and interests. You’ll need this information later when developing marketing strategies for your business.  

3. Management Overview

The next step in your bar business plan is building a team structure. Your crafty bar concept requires talented people to execute it properly.

Your bartenders are the face of your establishment. Essentially, they can make or break your customer’s impression of your venue. When going through the hiring process, you’ll need to consider each individual’s personality, qualifications, experience, and skills.

Ideally, you want at least one experienced bartender who knows the ropes and can help set up operations, deal with bar management, and train the team. They will also be able to help streamline any teething issues that come up as a result of starting a new business.

From the get-go, outline your bartending teams’ possible responsibilities and the duties they’ll need to undertake. This can help set expectations ahead of advertising jobs and interviewing potential candidates.

Bar-backs don’t need as much experience as bartenders or servers as they aren’t in the customer eye as much. But they must be willing and eager to learn. They are essential to keeping everything running smoothly and work closely with the bartender as an assistant.

For this reason, they need a solid foundational knowledge of the industry, ingredients, and barware in general.

Depending on your business concept and operational model, you may or may not need to employ servers. Some high-end venues have servers to reduce the crowd around the bar and deliver drinks to the table. Additionally, you’ll need to hire servers if you offer any food.

When building out your staffing plan, you’ll need to determine where your establishment lands with that requirement. Make a note here to look for bar industry candidates with alcohol training who know how to serve alcohol safely and legally.

4. Drinks Menu Plan

Your drinks menu is your bar’s product. To be successful, it’s essential to get this offering right.

While your beverage list will undoubtedly change over time, don’t neglect to include a sample menu in your business plan. This will give potential investors an idea of what’s in store and possibly help you secure funding.

Descriptions

Your drinks menu is the selling point of your bar business and the star of the show. If you can excite and entice patrons with promises of wonderful flavors, you’ll be onto a gold mine.

So, it’s important to include product descriptions in your menu, particularly for signature drinks. Each listing should detail the ingredients of individual drinks, any garnishes they may come with, and add-ons your customers can choose from.

Beverage Names

A successful bar is only as strong as its product. So, aligning your drinks with your bar’s brand and concept is important. Get together with a mixologist to create one or several signature drinks that will be uniquely your own. Give these drinks names that play to the overall theme of your business.

Product Sourcing

Many establishments lean on particular products as their claim to fame. For example, you might want to be known as a French wine bistro, local brewery, or craft cocktail spot. Decide what you wish your unique story to be and reflect this in your plan for product sourcing.

Of course, sourcing locally is the most sustainable way to go. You can also build relationships with vendors in your community, which can help bring people into your venue.  

Industry Trends

It’s essential to do your research and stay abreast of industry trends. Note what these are in your business plan, as this will help keep customers walking through your doors.

For example, one of the most popular cocktail trends in the bar scene is smoke-infused or smoked cocktails. Some mixologists may also use smoke bubbles to infuse the cocktail with a smoky aroma. This trend has gained fame in the last few years and adds a new twist to the cocktail-drinking experience.

Small Food Menu (Small Bites)

Food and beverages go hand in hand. If you plan a small menu with, say, tapas or easy eats, you can increase your revenue. It will prevent your guests from leaving to find something to eat.

Suppose you don’t want the hassle of food storage and preparation. In that case, consider formulating a partnership with a local eatery or small food business that can deliver a menu of select freshly-made items to your establishment.

5. Licenses

It’s key to plan out your business licenses carefully. If you don’t have the right ones in place, you won’t be able to operate.

Tavern License

When putting together your bar business plan, it’s important to research whether you need a tavern license. It’s a government-issued license for restaurants, bars, or businesses with more than 50% liquor sales.  

Beer and Wine License

If you’re planning on starting a beerhouse or wine lounge, you may only need to apply for a beer and wine license. This will restrict your sales to wine and malt beverages, as you won’t be able to sell hard liquors like spirits. Whether you need to apply for this license depends on your bar's concept.

Health/Food Service License

With a small food menu, you’ll likely need to note on your restaurant and bar business plan to apply for a food service license. It’s a requirement to serve any type of food within your establishment. To obtain a food service license, you’ll need to ensure that your bar follows strict rules and regulations laid out by the U.S. Food and Drug Administration .

Music License

Music is one of the key elements of creating ambiance in a venue. But did you know that streaming music from your digital subscription with Spotify or Deezer is not actually operating within the law? This is true even if you’re playing music through a TV or radio.

The right way to go about this is to pay a Performance Rights Organization (PRO) or music service that will send royalties to the relevant artists. For the most part, this doesn’t apply to bands or performers who play live at your venue.

6. Market Research

Performing market research as part of your bar business plan is key to understanding your opportunities and how to capitalize on them.  

Industry Research

Part of your research should be to determine the market size you can potentially snag. Look at other bars already operating in the area, consider the industry as a whole, and determine what trends are driving it forward.  

Target Market

What needs will your bar solve for your target market? You can find out who they are and what they want by considering the local neighborhood and bar type.

It’s also an idea to look at census data to see how many potential customers within a certain demographic live within a reachable radius of your proposed location.

Market Share and Price Point

When doing your market analysis, consider similar bar businesses that have come before you. What do their successes and failures look like? Why did they crash and burn, or soar to new heights? Take these lessons and figure out how to apply them so your business can succeed.

Furthermore, what will your entry into the market mean for the local community? Are you creating new job opportunities? Or are you going to bring in an unruly crowd of patrons they hope to avoid? Knowing this information will help you be accepted and create connections rather than catastrophes.

Lastly, consider what your ‘competitors’ or other similar industry businesses are charging for their drinks and services. Run a competitive analysis in the area to determine your potential price point and how you can stand out.

7. Bar Marketing

Utilizing a marketing plan in the right way helps you take measured steps to get your establishment in front of potential customers. Here are the strategies to get started:

Create a Brand

The key to starting a successful business - and keeping it open - is to create a memorable brand identity. Your toolbox for promoting your brand should include your logo, colors, and ‘personality.’ Use these in a way that becomes synonymous with your bar, no matter where people interact with it.

Marketing Tools

Besides developing your brand identity, consider the channels you can market on to attract customers. At the very least, it should include your social channels, website, and media influencers.

8. Other Avenues to Increase Revenue

Besides being a bar and welcoming guests who come in with reservations or foot traffic, there are other avenues to increase your revenue.

Hosting events such as karaoke nights, wine tastings, or live music is an excellent way to attract larger crowds to your bar. You are guaranteed certain sales, can charge a cover fee, and get new people walking through the door.

If you go this route, we recommend using event management software to keep everything on track and work effortlessly with your team.

It’s no surprise that all businesses go through an ebb and flow of customer traffic. A great way to increase cash flow during slower periods is to introduce ideas like drink specials and happy hour discounts.

When you’re writing up a business plan, don’t forget to brainstorm ideas for a pre-opening promotion as a way to test the market. This can be as simple as a soft launch or as elaborate as a grand-opening celebration.

9. Financials

An important aspect of your business plan is to outline your potential start-up costs. These, along with the costs of day-to-day business operations, and financial projections, will attract or deter potential investors.

Your business plan should also highlight possible funding options like loans and investment opportunities you have available. Additionally, you’ll need to draw up a break-even analysis to determine how much revenue it will take to turn profits.  

Realizing your dream of owning the hottest bar in town starts with a great business plan. It will need to cover everything from your mission statement to your concept and drinks menu. This will help you build a sturdy management team, hire great employees, and attract people to your venue.

Want to know more about Perfect Venue for event management? Try it free to find out how it can be a fit for your new business.

Have thoughts on the article? Feel free to email us at [email protected] - we'd love to hear it!

IMPORTANT: The business plan option is open only to students with knowledge and experience in business accounting, marketing, management, and/or entrepreneurial investment. Send me proof of \ this along with the outline.

Best sport bars in Moscow

• Current location
• Point on map

• © Roadtrippers
• © Mapbox
• © OpenStreetMap
• Improve this map

Champions Grill & Bar

302 S Main St, Moscow , Idaho 83843 USA

• Independent
• Credit Cards Accepted
• More in Moscow

Learn more about this business on Yelp .

Reviewed by Matt W.

Champions has really improved over the past year! Management was replaced, and the servers/bartenders are much more attentive and friendly. The negative reviews on here are out of date! Champs... Read more

Reviewed by Jessica G.

This place sucks if you are going in for a drink and snacks anytime before the late night bar scene. It's not properly staffed, they have a kitchen but it's never open, the bartender doesn't know... Read more

Reviewed by Chase R.

I would give this place no stars because the whole place is falling apart. The bathrooms are filthy (probably worse than a gas station) there's vandalism all over the walls. The sinks are rusted... Read more

View 30 reviews on

Problem with this listing? Let us know .

Has RV parking changed? Let us know .

• Unavailable Parking
• Unknown Pets Allowed
• Unknown Restrooms
• Unknown Wifi
• Unknown Wheelchair Accessible
• Check Credit Cards Accepted
• Check Drinks

Parking, Dining

Nearby Hotels

Related trip guides, the great northern is a 3,600 mile, cross-country odyssey, pacific coast highway: oregon - washington, the ultimate guide to north cascades national park, the top things to do on a u.s. route 20 road trip, keep exploring with the roadtrippers mobile apps..

Anything you plan or save automagically syncs with the apps, ready for you to hit the road!

Connect with us and hit up #roadtrippers

Tall tales, trip guides, & the world's weird & wonderful.

• Roadpass Digital
• Mobile Apps

Business Tools

• Partnerships

Get Inspired

• Road trip ideas by state
• National parks
• Famous routes
• Voices from the Road

Fresh Guides

• The ultimate guide to Mammoth Cave National Park
• The Ultimate Guide to Badlands National Park
• Route 66 Leg 2: St. Louis to Tulsa
• Route 66 Leg 1: Chicago to St. Louis
• Route 66 Leg 3: Tulsa to Amarillo
• Top 10 things to do in Ohio
• Offbeat Road Trip Guides
• Road Trip USA
• Scenic Routes America
• National Park Road Trips
• Terms and Conditions

Forty Two Bar and Kitchen

Verified by business owner 1 month ago

People also searched for

outdoor seating

karaoke bars

happy hour specials

covered outdoor seating

restaurants

Location & Hours

Suggest an edit

2012 S Main St

Moscow, ID 83843

You Might Also Consider

1.7 miles away from Forty Two Bar and Kitchen

Elizabeth K. said "For the most part this location is alright. The servers are always kind and fantastic but it's always hot or miss with the food. For the most part it's great, standard breakfast food that has made them famous. Sometimes that…" read more

in Diners, American, Breakfast & Brunch

Applebee’s Grill + Bar

2.1 miles away from Forty Two Bar and Kitchen

It’s a margarita for $1

in Chicken Wings, Cocktail Bars, Burgers

Amenities and More

21 More Attributes

About the Business

Business owner information

Steve and Traci H.

Business Owner

Forty Two is a long-standing, newly revitalized bar and kitchen in Moscow, ID. We have a great range of beers on tap, delicious cocktails, and a great menu for any bar appetite. We're here to welcome everyone, so stop by to enjoy an after-work beer, celebrate date night, or catch up with friends. …

Ask the Community

Ask a question

Yelp users haven’t asked any questions yet about Forty Two Bar and Kitchen .

Recommended Reviews

• 1 star rating Not good
• 2 star rating Could’ve been better
• 3 star rating OK
• 4 star rating Good
• 5 star rating Great

Select your rating

Dairy Queen Grill & Chill

Jasmyne W. said "i went to dairy queen with a group of 7 friends and when we ordered our food it was quick to get and it was pretty tasty ;) the only thing is the worker wasn't very friendly but the fry sauce tasted like mustard! it was gross. the…" read more

in Fast Food

University of Idaho

1.0 miles away from Forty Two Bar and Kitchen

Team O. said "ADV Rider. A great place to grab a delicious meal! :{) Our kids and some friends were all talking about Chick-fil-A and mentioned there was one in the University Commons. So, ROAD TRIP! Eight of us piled in and we drove 2 hours down…" read more

in Fast Food, Chicken Shop, Salad

People Also Viewed

QEQIIT Bar & Grill

Canyon Inn Bar and Grill

Saute’ on 6th

Bojack’s Broiler Pit

Seasons Public House

Moscow Alehouse

Rookies A Sports Pub

My Office Bar & Grill

Best of Moscow

Things to do in Moscow

Dining in Moscow

Search for Reservations

Book a Table in Moscow

Other Places Nearby

Find more American near Forty Two Bar and Kitchen

Find more Bars near Forty Two Bar and Kitchen