reliance jio cisco case study

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How Working with Competitors Made Jio a Telecom Giant

• Vijay Govindarajan,
• Anup Srivastava,
• Mani Venkatesh

What other companies can learn from its success.

Jio Platforms’ unique experiment of co-opetition with global tech giants combined with its local prowess allows it to address an enormous market of price-sensitive customers. Thanks to its sheer scale, innovation, and unique collaborations, it can offer integrated solutions for retail, grocery, fintech, medical, agricultural, e-commerce, and e-payment needs, in addition to telecom services and home entertainment — at affordable prices. The resulting knowledge, access, business possibilities, and even entertainment opportunities could transform the lives of over one billion people in India. In this article, the authors unpack why Jio has been so successful and what lessons we can learn from its evolution.

More than a traditional telecom business, India’s Jio Platforms is proving to be a disruptor. Jio was launched as a “freemium” service, offering free internet services to price-sensitive Indian customers to increase the adoption rate and scale up the market. Previously, Indian customers, whose average income is about $150 per month , had never had access to such a high-speed internet — bundled with so many apps and digital solutions — at such low prices.

• Vijay Govindarajan is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business, an executive fellow at Harvard Business School, and faculty partner at the Silicon Valley incubator Mach 49. He is a New York Times and Wall Street Journal bestselling author. His latest book is Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future . His Harvard Business Review articles “ Engineering Reverse Innovations ” and “ Stop the Innovation Wars ” won McKinsey Awards for best article published in HBR. His HBR articles “ How GE Is Disrupting Itself ” and “ The CEO’s Role in Business Model Reinvention ” are HBR all-time top-50 bestsellers. Follow him on LinkedIn . vgovindarajan
• Anup Srivastava holds Canada Research Chair in Accounting, Decision Making, and Capital Markets and is a full professor at Haskayne School of Business, University of Calgary. In a series of HBR articles, he examines the management implications of digital disruption. He specializes in the valuation and financial reporting challenges of digital companies. Follow Anup on  LinkedIn .
• Mani Venkatesh is the head of the MSc in big data and AI program and is an associate professor in the department of strategy and entrepreneurship at Montpellier Business School (MBS) in France. He possesses over 22 years of academic and industrial experience and served in Fortune 500 companies in various senior management roles for over a decade. His research entails digital transformation strategies and sustainability of new-age enterprises. Follow Mani on LinkedIn .

Partner Center

• Skip to content
• Skip to search
• Skip to footer

Reliance JIO and Cisco Continue Co-Innovation For Multi-Access Edge Computing

BARCELONA, Mobile World Congress, February 27, 2018  – Video will comprise 82% of all IP network traffic by 2021 [1] , as more people are watching on multiple screens. This presents unique challenges for mobile operators, including how to scale their networks to handle all this video traffic and how to manage a profitable business around video.

To address the changing dynamics of network traffic, Reliance Jio and Cisco’s strategic relationship scales across multiple domains and technology areas. Over the past year, Reliance Jio’s Cisco-powered, all-IP network has grown significantly in size, and with new growth is further expected to see tremendous growth over the next several months.

Cisco and Reliance Jio are now working together to leverage  the power of multi-access edge computing, beginning with a use case to further optimize and enhance video experience over the network by developing a mobile content delivery network (CDN). In this concept, the CDN is integrated into the mobile LTE network with edge caches in close proximity to the mobile users. With a mobile CDN, the mobile operator can deliver content via edge cloudlets to provide a better user experience with lower latency and higher performance. 

Mobile Video Delivery From the Edge

For the prototype, the companies used a combination of IP address management techniques based on the mobile core, requiring tight integration between edge cache, mid-tier cache, and the traffic router in the Cisco Open Media Distribution system. The mobile core and the Cisco Open Media Distribution were combined into one system level solution for the CDN embedded in the mobile network.

To solve the problem of user plane selection, they used a technique called Control/User Plane Separation (CUPS) as defined in 3GPP R14 [2]  (Third-Generation Partnership Project R14 standards release). Cisco and Reliance Jio also solved the issue of assigning a geographically appropriate IP address to the mobile device and the issue of handover resiliency in the face of IP address changes on the client side and the CDN cache site without change or disturbance to the current services.

“Reliance Jio is  always about innovation and disruption, and multi-access edge computing enables a new way to deliver a broad range of media and mission critical services with enhanced customer experience with improved network efficiency,” said  Mathew Oommen, president, Reliance Jio.  “Reliance Jio and Cisco continue to drive advancements in technology and create unique best practices for service aware networking, and this joint collaboration on edge computing is another example of our effort to constantly reinvent the network and the services.”

“Reliance Jio marked many innovation milestones with Cisco on the buildout of its LTE network, and that was just the tip of the iceberg,”  said   Yvette Kanouff, senior vice president, general manager, Service Provider Business,   Cisco . “With this multi-access edge computing demo, we are showcasing the possibilities enabled by edge computing to deliver premium-quality mobile entertainment experiences to RJIO customers.”

The companies are demonstrating this concept at Mobile World Congress, in the Cisco booth in Hall 3 Hybrid Hall,  #3E30.

Cisco is leading the disruption in the industry with its technology innovations in systems, silicon, optics and security, and its unrivalled expertise in mass-scale networking, automation, optical, cable access, video, and mobility. Together with its portfolio of professional services, it can enable service providers and media and web companies to reduce cost and complexity, help secure their networks and grow revenue. 

Supporting Resources

• About Reliance Jio
• Cisco Open Media Distribution
• Cisco Service Provider business
• Follow Cisco news and activities at Mobile World Congress 2018 via #CiscoMWC, @CiscoSP360, and by visiting our  SP360 blog.
• Follow us on our  LinkedIn page
• Subscribe to  Cisco's SP360 feed

RSS Feed for Cisco:  http://newsroom.cisco.com/dlls/rss.html

About Cisco Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow's digital opportunity today. Discover more at newsroom.cisco.com and follow us on Twitter at @Cisco.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks . Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Media Contacts

Sara cicero, carter cromwell, related content.

Related Media

Cisco Blogs / Reliance JIO

• Reliance JIO

March 16, 2018

EXECUTIVE PLATFORM

Joe Cozzolino

Cisco and Reliance Jio Recognized as “Best of the Best” at Mobile World Congress

Cisco Services and service provider partner Reliance Jio in India joint solution for mobile broadband and digital services won the Global Mobile Award (GLOMO) for Best Mobile Operator Service for Consumers.

• Cisco Services
• Mobile World Congress (MWC)

January 18, 2018

SP360: SERVICE PROVIDER

Yvette Kanouff

India Digital Open Summit – Open Source Transformational Forces at Work

Over the past couple of years, open source initiatives have evolved from being solely software components integrated into a variety of best-of-breed open source projects, to larger architectures providing immediate business benefits to the user.

• open source

April 18, 2017

Conrad Clemson

Digital Transformation of India

For a long time, India has been labeled an emerging market for technology. But if you take a closer look ... you can see how India's government-supported digital revolution is changing the way people live, work and play faster than anyone could imagine.

• Service Provider

March 17, 2017

Sanjeev Mervana

Building Jio Scale

The term web-scale has been with us just a few years. Mainly referring to managing a data center infrastructure with capabilities to scale in size, speed and agility, it has usually been associated with large cloud service firms such as Amazon, Facebook, Google, Netflix.   It has not been associated with communications service providers.   However, these […]

• cloud scale networking
• Digital transformation
• IP networks

Jim O'Leary

Prognosticating a Cloud Native Mobile Service Provider

Service providers have in general struggled with providing competitive cloud based services. NFV and Automation will be key to ensuring success.

• cisco ultra
• Jim O’Leary

February 27, 2017

Cisco @MWC: Innovation and Customer Momentum Announcements

At MWC, we are making a dozen innovation and customer momentum announcements including 5G Trials with Verizon.

• Deutsche Telecom
• Internet of Things (IoT)
• Korea Telecom

CONNECT WITH US

• Social Media

Reliance Jio Automate Initiative Elevates India to #1 ... · Case study i ui Jio Automate...

Embed Size (px):

Transcript of Reliance Jio Automate Initiative Elevates India to #1 ... · Case study i ui Jio Automate...

Case studyCisco public

Reliance Jio Automate Initiative Elevates India to #1 Worldwide in Mobile Broadband in Partnership with CiscoJio Network 2.0 Automates at Scale

Jio’s VisionIn 2016 Reliance Jio (Jio) embarked on a journey to enable the vision of Digital India for 1.3 billion Indians and to propel India into a global leadership role in the digital economy. Today Jio is the only operator to deploy pan-India 4G only network and has created a strong data network with infrastructure and backhaul for offering wireless services for consumers, businesses, IoT devices and other digital solutions allowing further data consumption on the network. It has the widest 4G reach in the industry having over 80% share of the overall industry data capacity. Moving forward, Jio continues to make progress for delivering Enterprise, SMB and IoT offerings.

Jio-Scale: The world’s largest All-IP Network Powered by CiscoThe world’s largest all-IP network of Jio is powered by Cisco (See figure 1). Over the past year the network has scaled to 2.5 exabytes, nearly doubling over the period, and by the end of 2018 it will have scaled to 6.5Exb with more than 250,000 Cisco routers. With this expansion Jio will cover 99% of India’s population leveraging Cisco’s network platform and automation.

Jio and Cisco’s strategic partnership scales across multiple technology areas including IP/MPLS, data center, integrated mobile core, service provider Wi-Fi, contact center, security and enterprise IT.

© 2018 Cisco and/or its affiliates. All rights reserved.

Jio Automate Initiative leverages Cisco Network Automation PlatformTo deploy, scale, and manage a network the size of Jio’s required a lot of effort and automation. Thus, the Jio Automate initiative was the pivotal linchpin in the launch of services for the network. Leveraging all the key attributes - Agility, Consistency, Accuracy, Scale, Metric Visibility the whole infrastructure was built at light speed resulting a faster time-to-market onboarding 160 Million Subscribers and managing a traffic of more than 2.5 exabytes.

Cisco and Reliance continuously innovate and the barometer for the innovation is through the “Jio Automation Index” – which looks at:

1. Build Scale per day2. Peak Network Utilization per day3. Velocity of Service Provisioning4. Proactive Problem Management5. Software Image upgrades achieved

The Jio Automation Index helps Cisco and Jio to raise the bar of innovation and automation.

Figure 1. Jio 2.0 Network Architecture Powered by Cisco

Flexible Platform

Applications

Highly Programmable Network

VM/StorageControl

ServiceCommunication Apps

Always “ON” Dynamic ScaleFullyVirtualized

Real-Time AnalyticsIntelligent

ConvergenceApplication

Interaction

SeamlessExperience

Open andProgrammable

PolicyOn-DemandServices Anywhere

Accelerate Ultra HD

MobilityMonetize

Network as the Fabric IoE Scale Secure and Resilient Programmable andVirtualizable

• MPLS extended to cell-site for flexibility and lower TCO

• Converged (Physical and Virtual)• Single Multiservice Network• Unified Control, Data and

Management Plan

• Service modularity and IPv6 for application scalability

• Ability to Accommodate exponential data growth from FTTx/Macro/small cells and scale efficiently at each level(1Gbps to 10Gbps, 10Gbps to100Gbps)

• No single points of failure for infrastructure devices/service elements

• Highly secure network through multiple layers of control, data and management plan security

• Highly secure role based access

• Open APIs• SDN Capabilities• Flexibility and modularity for

easy expansion and investment protection

Automation Modules – Delivering Outcomes

ConsolidatedTopology

ConsolidatedInventory

Real-time KPImonitoring

Highly Available and Scalable Platform

ConsolidatedFault

Data Collection Module - EPNM, DCNM, SYSLOG, Streaming Telemetry

• India became the first Exabyte country in the world. Mobile broadband consumption grew from 0.2 exabyte to 1.5 exabyte per month – highest in the world

• Propelling India to a 1 trillion dollar digital economy by 2022

• Created Internet-powered knowledge economy, contributing 7% (~250B(USD) of India’s GDP

• Indian mobile broadband subscribers grew to more than 400 million, on track to grow to 600 million by 2020

• India is in the top 5 players for IPv6 consumption and accounts for 20% of global usage

• Jio’s network is expected to cover 99% of India’s population this year

• Most VoLTE subscribers and traffic worldwide — more than 160 million subscribers with 2.65 billion minutes of calls per day

• Automation at scale: plan, build and operate network infrastructure, nearly doubling capacity with more than 250K routers

• 1.78 billion hours of high speed video per month, making Jio the world’s largest mobile video network

• Jio has consistently been rated India’s fastest network as per the TRAI’s MySpeed application

• Revolutionary, affordable tariff plans - pioneered free voice for life in India

• Device affordability: introduced the Free JioPhone to make smartphone upgrades affordable for all in India

• Onboarded more than 1 million subscribers per day during peak, with working connections in 15 minutes and activation in under 5 minutes

• Aadhaar based eKYC rolled out in 3 million outlets

• Applications and Content• Enhanced consumer experience

and productivity — multiple locations/screens and sources for both

• Linear TV and on-demand content

Jio’s “State of theArt Network” CompanyJio's Magical

Effect CountryJio “Disrupts”Experience Consumer

Jio-ed “Know Your Customer”, SIM activation in minutes

In early 2017, Reliance JIO Chairman and Managing Director Mukesh Ambani shocked the India mobile market by announcing a completely new process for mobile SIM activation for Jio customers. Whereas SIM activation previously took 3-5 days, he announced that SIM activation would now be done instantly or within 15 minutes after customers got a JIO Welcome Offer SIM. This process is known as JIO eKYC SIM activation and will be done using the Aadhaar Card.

Aadhaar card digital data document verification (like fingerprint/ Retina verification) will be done at JIO stores. This is yet another Jio first for reducing the time to onboard a customer to the network — at Jio-speed.

Future co-innovation on mobile video edgeJio is the number #1 provider of video services pan-India. Jio and Cisco have been co-developing the mobile video edge solution with the goal of delivering the best mobile video experience from the cloud to their customers. Together we designed the mobile edge solution using Control and User Plane Separation (CUPS), as defined in 3GPP standards R14 and expanded in 5G standards, to build an edge anchor, at which a Content Delivery Network (CDN) cache could be deployed (See figure 2).

Figure 2. Jio and Cisco Co-Innovation “Mobile Video Edge”

Jio and Cisco together have co-developed the mobile video edge network to solve current massive mobile video issues:• Assignment of a geographically appropriate IP address to the mobile device• Handover resiliency in the face of IP address changes on the client side and on the CDN cache site• Selection of the mobile user plane• Leaving IMS VoLTE (or services on any other APNs) operating without change or disturbance

This customer story is based on information provided by Reliance Jio and describes how that particular organization benefits from the deployment of Cisco products. Many factors may have contributed to the results and benefits described; Cisco does not guarantee comparable results elsewhere.

For more informationTo find out more about Cisco Mobile Internet: https://www.cisco.com/go/mobile. To learn more about Reliance Jio: https://www.jio.com/.

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: https://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C36-738618-01 03/18

Reliance jio

Jio Recharge Offers and Tricks: All About JIO Prime

Reliance JIO

Jio Case Study

Automate Blue Button Initiative Pull Workgroup Meeting

Automate Blue Button Initiative Payer Workgroup Meeting October 26, 2012.

Automate Blue Button Initiative Pull Workgroup Meeting November 20, 2012.

Jio Platforms Limited

Automate Blue Button Initiative Payer Content Workgroup Meeting

Blue Button Plus (formerly Automate Blue Button Initiative) Pull Workgroup Meeting

Automate Blue Button Initiative Content Workgroup Meeting November 19, 2012.

Automate Blue Button Initiative Push Workgroup Meeting January 7, 2013.

Jio Limited

Automate Blue Button Initiative 08222012

logopedprofiportal.ru...jiat-jiat-jiat fojiyboh xajiat jia-jia-jia y bojioah ectb rlhjia jia-jia-jia hobaa jio-jio-jio wiatbe mhe majio jio-jio-jio b aepebe jia-jia-jia ctoht mhjia

Reliasnce jio 3

Reliance JIO PPT

Automate Blue Button Initiative Push Workgroup Meeting

6/>>G · The Jio Digital Udaan programme is being launched across 200 locations in 13 states in partnership with Facebook. As a part of the Digital Udaan initiative, Jio will engage

Automate Blue Button Initiative Push Workgroup Meeting April 8, 2013.

• Cookie policy
• Privacy Policy

Copyright © 2022 FDOCUMENTS

• Law of torts – Complete Reading Material
• Weekly Competition – Week 4 – September 2019
• Weekly Competition – Week 1 October 2019
• Weekly Competition – Week 2 – October 2019
• Weekly Competition – Week 3 – October 2019
• Weekly Competition – Week 4 – October 2019
• Weekly Competition – Week 5 October 2019
• Weekly Competition – Week 1 – November 2019
• Weekly Competition – Week 2 – November 2019
• Weekly Competition – Week 3 – November 2019
• Weekly Competition – Week 4 – November 2019
• Weekly Competition – Week 1 – December 2019
• Sign in / Join

• Featured Student Assignments (LawSikho)
• Predatory pricing

All about predatory pricing in light of the Reliance Jio case

This article has been written by Manoj Purohit pursuing Diploma in Advanced Contract Drafting, Negotiation and Dispute Resolution and has been edited by Oishika Banerji (Team Lawsikho ). 

This article has been published by Sneha Mahawar .​​  

Table of Contents

Introduction

Competition means that a seller works hard in order to buy a buyer’s patronage and to sustain in the market with other similar sellers and also maximise his profits. A buyer always tries to buy a product or hire a service at the lowest price available with decent quality but a seller always tries to sell his product at the most profitable price in order to maximise his profit. Sellers use various methods to achieve buyers’ patronage. One of such way is the pricing of goods. Sellers price the goods at such a low price that other competitors shall not be able to compete with the price and will be forced to exit from the market. This is called “predatory pricing”. Thus “predatory price” is understood as the selling of products or amenities below the floor price as set by regulation with the intention of reducing the competition or eliminating the competitors out of the market. Competition is considered as one of the most efficient ways to make sure that the end-users are exposed to a wide range of products and amenities at the basic price which is available. Enterprises will have the urge to innovate, sell by means of cost-effective goods thereby meeting consumers’ demand and achieving consumer satisfaction. Competition thus increases the quality of goods and services and the efficiency of the goods as well as services. But in order to achieve this market conditions must be competitive and governments all around the world are struggling hard in order to remove deformity in the market through appropriate regulations and to promote competition. One such regulation is Section 4(b) of the Competition Act, 2002 , which speaks about predatory pricing. In this article, we are going to discuss the concept of predatory pricing in detail. 

Competition kills competition 

In the existing world, each and every person tries to overthrow their competitors for survival in the market and for expansion. In this process, every enterprise shall make sure it stands unique by using smart techniques to do so. Sometimes they even tend to eliminate competitors. This can be highlighted as COMPETITION KILLS COMPETITION. There are various ways to do so and one of such ways is predatory pricing which helps to kill the competition in the market.

Abuse of dominant position 

A dominant position means a position that is generally above others. It is always appreciable to be in the dominant position and not considered disagreeable. But abusing such a dominant position or superiority is considered as a wrongful act. The Competition Act, 2002 defines “dominant position” as a place in which an enterprise enjoys its strength in the market, which enables the firms to work without any dependency of any competition that may be persuaded in the market or which shall affect other enterprises or end users in marker and has the market in its favour under all circumstances. The Competition Act, 2002 prevents firms from abusing their dominant position. Predatory pricing is one of the ways of abusing a dominant position. 

Conditions precedent to bringing a case within the ambit of predatory pricing

The conditions precedent to predatory pricing are:  

• Vending goods or facilitating services at a price that is below the floor price mentioned.
• This is done to make sure other enterprises are thrown out of the market and the competition is reduced.

The “ Competition Commission of India ” has been authorised to decide whether any enterprise or firms abuses the “dominant position” or not in the pertinent market by “predatory pricing” of goods and also to decide if it is in the “dominant position” or not. It may be noted that “predatory pricing” should not be frowned upon unless the firm abuses it while in the dominant position.

Phases of predatory pricing 

There are two main phases that exist in the clock of predatory pricing.

• The first is the sacrifice phase

In this phase the firm incurs losses. It tries to sell the product at the lowest price. It sells the product with good quality and with the lowest price. It tries to keep the price so low that no firm has ever sold the product at such a low price. Here it sacrifices all the profits and the firm incurs huge amounts of loss. The firm considers it to be a marketing strategy and utilisation of capital for marketing just like advertisement expenses or marketing expenses.

• The second phase is the recovery phase

Once the firm makes sure that all the competitors are thrown out of the market it starts increasing the prices. It recovers all its losses or expenses that were incurred in the first phase. The firm makes sure that it has achieved monopoly in the market and that there are no powerful competitors left in the market before increasing the prices in the recovery phase.

Legality of predatory pricing

Predatory pricing is illegal but is very difficult to prove. Predatory pricing violates antitrust laws. The laws intend to make sure there is fair competition in the market. Just by lowering the price it doesn’t prove to be predatory pricing. There are various other reasons for which the prices of the goods can be lowered. In order to prove that lowering of the price is violating Section 4 of the Competition Act, 2002, it has to be proved in a court of law that the lowering of the price was done in order to cause an “appreciable adverse effect” on the competition of the market. The burden of proof lies on the opposite party and should bring evidence that the competition is causing appreciable effects and is increasing monopoly. The firm should be proven guilty that it just did not intend to compete but intended to eliminate the competition.

Effects of predatory pricing on the market

Competition increases the quality of goods and services and the efficiency of the goods as well as services. But in order to achieve this, market conditions must be competitive and governments all around the world are struggling hard in order to remove deformity in the market through appropriate regulations and to promote competition. In case they fail to do so then the predatory pricing shall have the following effects on the market:

• There shall be no competition in the market. When the person with the dominant position eliminates the competition by pricing goods below floor price other competitors shall be forced to exit because of losses.
• Monopoly shall prevail. When all the competitors are exited from the market monopoly shall increase and the person with the dominant position shall be the only seller.
• Enterprises shall neglect technological development. Such enterprises shall not care what the consumers want and will not strive for any sort of development.
• There shall be no efforts of cost reduction by the enterprises in the market since he will be the only seller in the market.
• There shall be no innovation in the market as the goods shall be sold at their price without any efforts to buy the consumers’ patronage.
• High prices shall be charged by the enterprises once all the competitors are eliminated from the market and there is no competition. 

Predatory pricing of Reliance Jio

Reliance Jio entered the Telecom sector on September 5 th, 2016. The regulation of telecommunications in India is carried out by the Telecom Regulatory Authority of India (TRAI). It, along with the Competition Commission of India, ensures that there shall be fair competition in the telecommunication sector and there is appreciable adverse effect on competition in the telecommunication sector.

Bharti Airtel Ltd. had presented a case against Reliance that the holding company i.e. Jio practised a strategy that was anti-competitive and had caused “appreciable adverse effect” on the competition of the market. This allegation was made as Reliance Jio had free services from September 5th, 2016 which amounted to predatory pricing. Airtel had also alleged that the free services that were rendered by Reliance Jio were amounting to the abuse of the dominant position of the Reliance group. It alleged that Reliance was indulging in “predatory pricing” with free services to eliminate competition in the telecom market.

Considerations of Reliance’s behaviour as predatory

• The data-centric works on 4G mobile handsets. It thus ends up with consumers paying more for Jio services for free voice calling.
• Initially, free service was for a trial period till December 30, 2016. But they kept on increasing the deadlines until they introduced the Jio Prime.
• This affected the competition of the market as the other service providers of telecom industries were not able to compete with the free services which were provided by Jio.

Defence taken by Reliance Jio

Jio presented its latest annual report of Airtel before the Competition Commission of India which stated that it did not differentiate any service which was provided by it in the telecom sector. Mere funding by the host company for the purpose of expansion by the new sector entry into the market can not be termed as predatory. Just because it had the funding from the company which had a dominant position in the market which was reliant it wouldn’t amount to Jio having a “dominant position” in the market as it was a new entrant into the telecom sector. Existing competitors had given sufficient choice for customers to shift from one service provider to another without any material cost of switching.

Decision by the Competition Commission of India

Competition Commission of India rejected all the allegations of Bharti Airtel, as it stated that “…in the absence of any dominant position enjoyed by Jio in the relevant market, the question of alleged abuse does not arise…”

The CCI stated that just by providing free services in the market does not amount to be anti-competitive in nature. For Reliance to be held guilty of “predatory pricing”, it must be in a dominant position as per Section 4 of the Competition Act 2002. Since Jio was a new entrant in the Telecom market it can not be said that Reliance Jio was in a “Dominant Position” and can not be held guilty of “predatory pricing”. Even though it had a negative effect on old operators and it did not have a suitable business model to sustain lower tariffs for a very long period of time the accused was not in the “Dominant Position” and cannot be held guilty.

Competition is the most essential thing in the market to protect the consumer interest. It helps consumers from not being exploited. As long as there is competition in the market sellers struggle hard for buyers’ patronage. They use innovative techniques and more options shall be available for the consumers. Techniques like predatory pricing would cause an appreciable adverse effect on the competition of the market. The essentials like “Abuse of Dominant Position” must be present in order to prove that the strategy used results in predatory pricing and shall contravene Section 4 of the Competition Act of 2002. Thus, predatory pricing is considered to be illegal and shall increase the monopoly of the market which leads to high concentration of competitors and there shall be homogeneity of products with a high dependency of consumers on a single enterprise which is not good for the market.

• https://www.investopedia.com/terms/p/predatory-pricing.asp
• https://rcic.in/uncategorized/predatory-pricing-and-its-legal-regime-in-india/
• https://www.business-standard.com/article/companies/cci-rejects-airtel-s-predatory-pricing-case-against-reliance-jio-117061000051_1.html

Students of  Lawsikho courses  regularly produce writing assignments and work on practical exercises as a part of their coursework and develop themselves in real-life practical skills.

LawSikho has created a telegram group for exchanging legal knowledge, referrals, and various opportunities. You can click on this link and join:

https://t.me/lawyerscommunity

Follow us on  Instagram  and subscribe to our  YouTube  channel for more amazing legal content.

RELATED ARTICLES MORE FROM AUTHOR

Roles and responsibilities of independent directors , contract law and licence : an overview, reverse mergers : regulatory challenges and investor protection, leave a reply cancel reply.

Save my name, email, and website in this browser for the next time I comment.

3-Day Bootcamp on How to get a law firm job

Register now

Thank you for registering with us, you made the right choice.

Congratulations! You have successfully registered for the webinar. See you there.

Reliance Jio Marketing Strategy 2024: A Case Study

Reliance Jio’s meteoric rise in the Indian telecommunications industry has been nothing short of remarkable. Since its launch in 2016, Jio has disrupted the market with its affordable data plans, high-speed internet, and customer-centric approach. With a subscriber base of over 413 million, Jio has firmly established itself as the leading telecom provider in India. But what lies behind Jio’s success? Let’s delve into the marketing strategy that has propelled Jio to new heights.

Key Takeaways:

• Reliance Jio acquired 50 million subscribers in just 83 days of its launch in 2016.
• Jio dominates the Indian telecom market with a 35% market share.
• Competitors such as Bharti Airtel and Vodafone-Idea pose formidable challenges to Jio.
• Jio’s business strategy focuses on the AARRR framework to drive success.
• Jio’s strong digital marketing presence on social media platforms connects with millions of users effectively.

Reliance Jio’s marketing strategy is built on a strong foundation of customer acquisition, activation, retention, referral, and revenue generation, collectively known as the AARRR framework. By targeting both urban and rural areas, Jio was able to rapidly acquire subscribers, offering them low-cost data plans and disrupting the competition. The company’s data plans, operating at speeds of 8 to 10 Mbps, provided users with faster and more affordable internet access, making it a clear choice for millions of Indians.

Furthermore, Jio leveraged the power of digital marketing to connect with its target audience effectively. With a significant presence on platforms like Instagram, YouTube, Facebook, and Twitter, Jio engaged millions of users through engaging content and interactive campaigns. The success of Jio’s “cricket play along” campaign, which won the prestigious GLOMO award in 2019, demonstrates the brand’s ability to captivate and engage its customers.

While Jio has emerged as the leader in the telecom market, it faces stiff competition from Bharti Airtel and Vodafone-Idea. Bharti Airtel, with a 30% market share, boasts wide network coverage and a strong brand presence. However, network quality issues in certain areas have posed challenges for the company. Vodafone-Idea, on the other hand, holds a 20% market share but faces hurdles due to merger integration and debt burdens, limiting its investment capabilities.

In order to maintain its competitive edge, Reliance Jio continues to invest in expanding its infrastructure. With over 500,000 square feet of data centers in Noida, Nagpur, and Navi Mumbai, Jio ensures a robust network to meet the growing demand of its subscribers.

Looking ahead, Jio aims to further strengthen its market position by acquiring 100 million users in 100 days, highlighting its ambitious growth plans. Mukesh Ambani, the visionary behind Reliance Jio, plans to inject about 150 billion rupees ($2.2 billion) into the company, strategic investments that demonstrate his commitment to Jio’s future success.

In conclusion, Reliance Jio’s marketing strategy has reshaped the Indian telecom industry, setting new standards for affordability, quality, and customer-centricity. By focusing on the AARRR framework and leveraging digital marketing platforms, Jio has successfully connected with millions of users, establishing itself as the undisputed market leader. With its relentless drive for innovation and expansion, Jio’s impact on the telecommunications sector is set to continue for years to come.

About Reliance Jio

Reliance Jio, also known as Jio, is India’s largest telecommunications company founded by Mukesh Ambani in 2016. With a subscriber base of over 398 million, Jio disrupted the market by offering affordable 4G data and free voice call plans. The company’s strategic decisions, expansive network infrastructure, and focus on digital innovation have contributed to its success.

In just 83 days of launching in 2016, Reliance Jio accumulated over 50 million customers, showcasing its rapid growth and market acceptance. This trend continued as Jio gained an additional 16 million customers within just one month of offering free services post-commercial launch in September 2016.

Within two and a half years of inception, Jio had amassed an impressive 300 million active users, solidifying its position as a leading telecommunications provider in India.

Reliance Jio recorded a net profit of Rs 4,173 crore for the quarter ending March 31, 2021, representing a 24% year-on-year increase. The company’s total net profit for the financial year 2021-22 reached Rs 77,204 crore, up from Rs 70,436 crore the previous year, demonstrating its consistent growth.

Reliance Jio’s success lies in its ability to capture the loyalty of millions of users through heavy discounts on data plans, freebies, and attractive promotional offers. By offering significantly lower data rates compared to competitors, Jio made high-speed internet access affordable for a larger segment of the population.

Expansive Network and Strategic Partnerships

Reliance Jio’s expansive network infrastructure and strategic partnerships with leading companies have been instrumental in building its strong customer base. By providing reliable and widespread coverage, Jio has enhanced the overall customer experience and attracted more users.

Jio has diversified its service portfolio by introducing Jio Money, a digital wallet service that provides added convenience to users within its ecosystem. This move increases customer engagement and encourages users to stay within the Jio network.

Digital Innovation and Customer Engagement

Leveraging AI and IoT technologies, Jio has implemented personalized push notifications based on customer data and behavior analysis, enhancing the effectiveness of its marketing campaigns and increasing customer engagement. Additionally, Jio’s use of AI-powered chatbots and virtual assistants automates customer interactions, providing real-time responses and streamlining engagement processes.

Through performance tracking and optimization using AI and analytics, Jio is continuously refining its push notification strategy, improving effectiveness, and maximizing customer engagement. Furthermore, Jio has embraced social media platforms to build a strong online community, fostering customer engagement, two-way communication, and strengthening the brand-customer relationship.

Competitive Edge and Future Outlook

Reliance Jio’s aggressive pricing strategy and extensive advertising campaigns have disrupted the market and posed challenges to competitors like Airtel and Vodafone. As Reliance Jio looks to the future, opportunities include launching 5G and 6G technologies, expanding globally, and continuing competitive pricing strategies.

However, Reliance Jio also faces threats such as the potential loss of customers, negative image critique, eradicating unpaid services, and unethical business practices. As the telecommunications industry evolves, it will be crucial for Jio to adapt to changing customer demands and market dynamics while maintaining its strength in customer acquisition, robust technology, and brand management.

Jio’s success story extends beyond the telecommunications sector, as demonstrated by its foray into the retail industry with JioMart. By connecting offline sellers with a wide range of online customers, JioMart aims to revolutionize the retail landscape, even amid competition from e-commerce giants like Amazon, BigBasket, and Udaan.

Overall, Reliance Jio’s innovative strategies, robust infrastructure, and focus on customer satisfaction have established it as a formidable player in the telecommunications and retail sectors, setting the stage for future growth and continued success.

Mukesh Ambani: The Visionary Behind Reliance Jio

Mukesh Ambani, the chairman and managing director of Reliance Industries Limited, has been instrumental in the success of Reliance Jio, India’s largest mobile network operator. With his strategic vision and entrepreneurial acumen, Ambani transformed Jio into a telecom giant, revolutionizing connectivity and digital services in the country.

Under Ambani’s leadership, Reliance Jio rapidly expanded its network, boasting over 400 million subscribers since its launch in 2016, a testament to the company’s unprecedented growth. Ambani’s commitment to providing affordable telecommunications services and internet access to all Indians has made Reliance Jio a household name.

With a net worth exceeding $90 billion, Mukesh Ambani is not only one of the wealthiest individuals globally but also a prominent figure in the business world. His achievements extend beyond the telecom industry. In 2002, Ambani founded Reliance Infocomm, which quickly became one of India’s largest telecommunications companies.

Ambani’s forward-thinking approach extends to sustainability as well. He announced a $20 billion investment in solar and wind energy projects, positioning Reliance Industries as a leader in the clean energy sector. This demonstrates his commitment to driving positive change and reducing the environmental impact of the company’s operations.

In addition to his business endeavors, Mukesh Ambani has consistently shown his dedication to philanthropy through the Reliance Foundation. The foundation implements various initiatives focused on education, healthcare, rural development, and disaster relief efforts, enhancing the lives of countless people across India.

Mukesh Ambani’s leadership and innovative thinking have not only transformed Reliance Industries into a global conglomerate but also revolutionized the telecom industry in India. His vision and dedication to bridging the digital divide have empowered millions and positioned Reliance Jio as a driving force in the telecommunications market.

Reliance Jio’s Competitors

Reliance Jio, with its innovative strategies and rapid growth, has emerged as a dominant force in the Indian telecom industry. However, it faces stiff competition from key players such as Bharti Airtel and Vodafone-Idea.

Bharti Airtel

As the second-largest provider of mobile telephony in India, Bharti Airtel is a formidable competitor for Reliance Jio. Airtel boasts wide network coverage and a strong brand presence, attracting a loyal customer base. With a focus on delivering quality services and expanding its offerings, Airtel aims to maintain its competitive edge in the market.

Vodafone-Idea

Vodafone-Idea, formed by the merger of Vodafone India and Idea Cellular, is another significant player in the telecom industry. It holds the position of being the third-largest telecom company in India, offering an extensive range of services and having an established customer base. Vodafone-Idea aims to enhance its market presence and improve customer experience to effectively compete with Reliance Jio.

Despite facing fierce competition from these industry giants, Jio has managed to capture a substantial market share of over 35%. Its disruptive pricing, advanced technology, and cost-effective services have enabled it to maintain its leadership position. Jio’s aggressive market strategy, combined with its constant expansion into new activities like Jio Fiber and Jio Postpaid, further strengthens its dominance in the market.

To visualize the market share of Reliance Jio, Bharti Airtel, and Vodafone-Idea, check out the table below:

Business Strategy of Reliance Jio

Reliance Jio, the game-changer in the Indian telecom industry, has implemented a strategic framework known as the AARRR model to drive its business growth. This model focuses on the key stages of customer interaction and acquisition: Acquisition, Activation, Retention, Referral, and Revenue.

Jio’s business strategy began with an aggressive acquisition phase, where the company offered free trials as part of its marketing strategy. This move helped Jio rapidly acquire a large customer base and disrupted the Indian telecom market. The company heavily invested in building a robust 4G infrastructure, expanding its network coverage to reach a wider audience, including remote and rural areas.

To activate and retain customers, Jio tailored its plans and services to cater to various customer segments, including both urban and rural areas. The company focused on customer engagement by offering promotional offers, discounts, and loyalty programs to enhance the user experience and build long-term relationships.

Jio’s business strategy also leverages its satisfied customer base for referrals, which further contributes to revenue generation. The company utilizes a varied pricing structure, offering diverse data plans under categories like AirFiber and AirFiber Max, to meet different customer needs and align with evolving data consumption patterns and customer expectations. Jio’s dynamic and competitive pricing strategy has helped maintain its market position and sustain customer loyalty.

In terms of revenue generation, Jio utilizes a multichannel approach, utilizing both digital platforms and physical outlets for service delivery and customer reach. The company conducts aggressive marketing campaigns across various mediums, including television, radio, social media, and print ads. Jio also leverages celebrity brand ambassadors such as Amitabh Bachchan and Shahrukh Khan to enhance its promotional activities and associate its brand with credibility and popularity.

Reliance Jio’s business strategy is built on a strong foundation of customer-centricity. The company empowers its employees to make decisions that favor customer satisfaction, fostering a culture of responsibility and proactive problem-solving. Jio invests in continuous learning opportunities and leadership development programs to retain a knowledgeable and motivated workforce, enabling them to deliver exceptional service and drive customer satisfaction.

Overall, the AARRR framework plays a critical role in Reliance Jio’s business strategy, helping the company acquire and activate customers, drive their retention and referrals, and generate revenue through strategic pricing and marketing initiatives.

Target Audience of Reliance Jio

Reliance Jio has strategically targeted a diverse audience, catering to different customer segments to effectively tap into a wide range of markets. One of the key target audiences for Reliance Jio is the affordable internet data seekers . Jio’s offering of free trials and significantly lower cost of data and voice services quickly captured the attention of individuals who were seeking affordable internet data packages.

Furthermore, Reliance Jio has focused on serving the needs of individuals who are heavily reliant on high-speed internet and require a reliable network. Jio heavily invested in building a robust 4G infrastructure to provide high-speed internet services, which has attracted users looking for faster and more reliable connectivity.

In addition to individuals, Reliance Jio also targets various industries and sectors. The company has created a digital ecosystem that offers a wide range of services such as entertainment, messaging, and payments, catering to the digital needs of industries like education, healthcare, and media. This comprehensive approach enhances customer stickiness and provides a one-stop solution for their digital requirements.

To effectively reach its target audience, Reliance Jio has adopted a market segmentation strategy. The company has tailored its plans and services to cater to the needs of different customer segments, including both urban and rural areas. By providing customized solutions, Reliance Jio has successfully tapped into a diverse customer base.

Furthermore, Reliance Jio focuses on customer engagement through promotions, discounts, and loyalty programs. These initiatives not only help in retaining existing customers but also attract new ones, especially those who are actively seeking affordable and reliable internet data packages.

In summary, Reliance Jio’s target audience includes affordable internet data seekers and individuals who rely on high-speed internet and a reliable network. The company also serves the needs of specific industries by offering tailored solutions. With its comprehensive marketing strategy, Reliance Jio has successfully captured the attention of diverse customer segments, establishing itself as a leader in the telecom industry.

Digital Marketing Strategy of Reliance Jio

Reliance Jio, with its massive user base of over 42.62 crores (426.2 million) members, has implemented a comprehensive digital marketing strategy to engage and connect with its audience. Through strategic utilization of social media platforms such as Instagram, YouTube, Facebook, and Twitter, Jio has successfully built a strong online presence.

Social Media Presence

Jio’s social media channels serve as valuable tools for interacting with users and sharing informative content. With 1 million followers on Instagram, 2.5 million followers on Facebook, 858.3K followers on Twitter, and 3.17 million subscribers on YouTube, Jio has created a dedicated online community. These platforms provide Jio with a direct avenue to communicate its offerings, engage with customers, and keep them informed about the latest developments in the telecom industry.

YouTube as a Resource

One of Jio’s key digital marketing strategies revolves around their YouTube channel. With over 3.17 million subscribers, Jio utilizes this platform to showcase its products and services, provide tutorials and demos, and offer insights into the ever-evolving world of telecommunications. Jio leverages the power of video content to engage with its audience and keep them informed about its latest offerings and innovations.

Engaging Content and Customer Support

Jio understands the importance of creating engaging content to capture and retain its audience. The company regularly shares updates, offers, and informative content across its social media channels. Additionally, Jio’s focus on responsive customer support ensures that queries and concerns are addressed promptly, further enhancing customer satisfaction and loyalty.

Promotion and Brand Awareness

As part of its digital marketing strategy, Jio utilizes various promotional channels to build brand awareness. In addition to social media platforms, Jio employs traditional advertising mediums such as radio, television, billboards, newspapers, and magazines. These efforts help reach a wider audience and ensure that Jio remains at the forefront of customers’ minds when it comes to telecommunication services.

SEO and Website Traffic

Jio’s website plays a crucial role in its digital marketing strategy. With over 4,28,361 organic keywords and an impressive monthly traffic of 1,29,00,206, Jio’s website is highly optimized for search engines. This exceptional SEO performance enables Jio to attract a significant amount of organic traffic, enhancing its online visibility and brand reach.

How Airtel is Beating Jio

Airtel, one of Jio’s main competitors, has emerged as a strong contender in the telecom market by implementing key strategies, offering lower prices, and enhancing its network infrastructure. By focusing on customer satisfaction and expanding its range of products and services, Airtel has successfully positioned itself as a formidable player in the industry.

One of the ways Airtel has gained an edge over Jio is by effectively addressing customer complaints. In 2022, Airtel received significantly fewer complaints compared to Jio, demonstrating its commitment to improving customer experience and service quality.

Airtel’s business strategy has also played a vital role in its success. With its strong presence in the B2B segment, Airtel Business commands a significant market share, generating a substantial portion of its revenue from this sector. This diversification has allowed Airtel to establish a robust revenue stream separate from its consumer-focused services.

Furthermore, Airtel has made significant strides in expanding its customer base. As of January 2021, Airtel added a staggering 300% more wireless subscribers than Jio, showcasing its ability to attract and retain customers. Airtel’s continuous focus on network enhancement has enabled it to provide improved connectivity and reliable service, further enticing users to choose Airtel over its competitors.

In terms of market share, Airtel has also demonstrated its dominance. In February 2021, Airtel surpassed its competitors to become the top telecom company in terms of active subscriber market share. This achievement showcases the trust and loyalty customers place in Airtel’s services.

Moreover, Airtel’s success extends beyond wireless services. The company has a stronghold in enterprise services, with this segment contributing a significant portion to their consolidated revenue in 2020. Airtel’s expertise and focus on meeting the communication needs of businesses have established it as a key player in this sector.

In addition to wireless and enterprise services, Airtel has made significant strides in other areas as well. With its DTH service, Airtel gained a substantial market share alongside Tata Sky, reaching 20-25% in 2016-17. The company has also emerged as a leader in the broadband space, capturing 70 lakh subscribers in 2020, far surpassing Jio’s 17 lakh subscribers.

Airtel’s relentless efforts to enhance its network, provide competitive prices, and expand its services have positioned it as a formidable competitor in the telecom industry. As the battle between Airtel and Jio continues, customers can expect to benefit from an increasingly competitive market that drives innovation and better services.

Reliance Jio’s entry into the telecom market has had a substantial impact, both on the industry itself and the overall digital economy in India. The company’s strategy of offering free services for three months upon its launch allowed it to acquire a significant number of customers and establish a strong foothold in the market.

With an impressive customer satisfaction rate of 80%, Reliance Jio’s focus on providing affordable and high-quality 4G LTE services to smartphone users seeking fast internet connections has resonated well with its target audience. The introduction of cheaper 4G phones, paired with enticing free data plans, further attracted customers to switch to Jio’s network.

This disruptive approach resulted in fierce competition within the telecom industry, impacting other service providers negatively. Despite initial financial losses, Reliance Jio’s commitment to building strong customer relationships through efficient tariff plans has contributed to its ongoing success. The company’s innovative marketing strategy and relentless pursuit of customer acquisition have played a significant role in driving India’s mobile economy growth forward.

As of now, Reliance Jio holds a substantial market share of over 35% and continues to generate increased revenue through its rate-slashing strategy. With projections indicating that India will have almost one billion unique mobile subscribers by 2023, the country’s telecommunications market presents a massive growth opportunity for Reliance Jio and other industry players.

What is Reliance Jio?

Who is mukesh ambani, who are the competitors of reliance jio, what is the business strategy of reliance jio, who is the target audience of reliance jio, what is the digital marketing strategy of reliance jio, how is airtel beating jio, what has been the impact of reliance jio’s marketing strategy, related posts:.

• Maximize Your Reach with Strategic Marketing Outreach
• Gymshark Marketing Strategy 2024: A Case Study
• Gatorade Marketing Strategy 2024: A Case Study
• Gucci Marketing Strategy 2024: A Case Study

Nina Sheridan is a seasoned author at Latterly.org, a blog renowned for its insightful exploration of the increasingly interconnected worlds of business, technology, and lifestyle. With a keen eye for the dynamic interplay between these sectors, Nina brings a wealth of knowledge and experience to her writing. Her expertise lies in dissecting complex topics and presenting them in an accessible, engaging manner that resonates with a diverse audience.

HUAWEI Marketing Strategy 2024: A Case Study

Hyundai marketing strategy 2024: a case study.

Case Study on Reliance Jio – Marketing & Business Strategy

By Aditya Shastri

Reliance Jio is one of India’s largest network providers whose marketing and business strategy took the world by storm. It has played a significant impact in revolutionizing India’s digital ecosystem. Starting operating in the year 2016 as a telecommunication provider, it gained more than 50 million subscribers in exactly 83 days of launch. Focused on providing India with the ability of the digital revolution – to attach everyone by providing the highest quality of connectivity at the most affordable price. Compared to its competitor, Airtel , Jio has created a strong brand value for itself.

The following case study revolves around Jio’s marketing strategy and how the company created a disruption in the market of telecom industry.

Now that you know about us, let’s continue this case study by understanding more about the marketing strategy of Reliance Jio.

About Reliance Jio

Reliance Jio Infocomm Limited popularly known as Jio is India’s largest telecommunication company, founded by Mukesh Ambani. The company was registered in the year 2007 as Infotel Broadband Services Limited (IBSL) and in the year 2010 Reliance Industries Limited bought a 95% stake in IBSL. After this IBSL was renamed to what we know as now Reliance Jio Infocomm Limited.

The company rolled out for a commercial launch in September 2016 and now has a full of a life subscriber base of 398.31 million as per the most recent report issued by TRAI (Telecom Regulatory Authority of India)

It is considered to have brought about a revolution in the digital world by providing the cheapest 4G data and free voice call plans. Jio has truly transformed the lives of millions of Indians.

Now that you know a thing or two about Jio, let’s now understand its competitors in the coming section.

Jio Marketing Strategy: Reliance Jio’s Competitors

Before the rollout of Jio, there existed more than 10 Telecom companies in the industry but after its arrival, the whole scenario changed. Jio with its cut-throat pricing and latest technology swept away most of the telecom industries. Companies such as Aircel, MTS, Uninor(Telenor), etc, couldn’t survive at the pricing offered by Jio. The market was left with then stronger players such as Bharti Airtel, Vodafone India, and Idea who are now Jio’s competitors.

(Market Share of Telecom Industry as per Data by TRAI, September 2020)

As per a report by TRAI, in September 2020, Reliance Jio dominated with a 35% market share in terms of the total market share of subscribers, followed by Airtel and Vodafone-Idea (Vi) with 29% and 26% respectively. BSNL being a Public company was able to survive the competition and has a 10% market share.

A new market player suddenly dominated all the existing players and the whole scenario changed and this added to Jio’s advantage.

Now that you’ve understood the competition that Jio faces, let’s understand its business strategy.

Jio Marketing Strategy: Business Strategy of Reliance Jio

The business strategy of Reliance Jio is one of the biggest reasons for its success. The use of the AARRR strategy to penetrate the market adds huge growth to the company. This strategy includes 5 key components to help a business acquire and retain customers creatively and cost-effectively.

• Acquisition – After the commercial rollout of Jio in September 2016, Jio offered free services to its customers for 3 months. This plan worked as the trump card for Jio to acquire customers. Within one month, Jio was able to acquire 16 million subscribers.
• Activation – The users were provided with the best experience, which was never provided by any telecom service provider. The unlimited high-speed, 4G data with unlimited calling was unimaginable to the customers.
• Retention – Jio didn’t stop here. On the occasion of the new year in 2017, they extended the free services to the users for another 3 months. Jio became the first-ever telecom company to provide 6 months of free service to customers. In just two and a half years into the business, Jio gained more than 300 million active subscribers. It took more than 19 years for its competitor, Bharti Airtel to reach such a number. Such was the power of Jio.
• Referral – The customers became its preacher. Jio got more and more business through positive customer reviews and user experience. This added as a boon to its tremendous growth.
• Revenue – Slashing the prices to 1/10th the existing cost, Jio got ahead with revenue, which was the major factor in getting such a leap in the market.

This is how Reliance Jio’s business strategy plays out and thus helps itself in being ahead of its competitors. Let’s now understand its target audience.

Jio Marketing Strategy: Target Audience of Reliance Jio

Jio’s ideology was simple. The company targets anyone and everyone who wants an affordable data package. They also target the group of people who are looking for cheap yet effective mobile devices.

The company divided its target audience in 2 sections, i.e., the price conscious group and the product conscious group. Let’s understand them in detail:

Price conscious group: The price conscious group is the set of people who are looking for cheap internet plans for their daily use. These people do not want to spend huge amounts of money and are ready to switch networks if they get a good deal.

Network conscious group: This group is looking for good connectivity within their budget. This group is different from the price conscious group as they are willing to spend a little extra to avail good service.

Reliance Jio paid interest in providing the best and cheapest Internet data services, so their target audience became the ones having SmartPhone, and looking for high-speed internet connection. Apart from this, they also created a demand for 4 G-enabled smartphones as their services could only be availed using that.

Not only is Jio targeting people using smartphones but also the industries which require the use of digital technology . Bridging the gap between customer merchants and the final consumer.

Jio’s plan is uniquely devised to capture any industry which requires the use of technology. Some specific industries include Education, Healthcare, Media and many more.

Let us now understand how Jio plays its social marketing strategies to create a space in the minds of the youth and other age groups in general.

Jio Marketing Strategy: Digital Platforms

Reliance Jio has a fantastic digital marketing presence across most platforms, all due to its brilliant strategy and trendy campaigns. It has garnered over 960k followers on Instagram alone. Moreover, also has a dominating presence on YouTube with 2.36 million subscribers which have advertisement campaigns even in regional languages. It also has an active presence on Facebook with 2.5 million followers . On Twitter, they have about 666k followers which is way lesser than its strongest competitor. Overall, Youtube and Facebook is their strength but Twitter needs more improvement.

Reliance Jio has an impressive digital strategy in place. It is now time for us to dig deep and understand Jio’s digital marketing and social media strategy .

Social Media Competitor Analysis

Reliance Jio faces a tough blow when it comes to Twitter . Airtel India, its biggest rival has a strong presence with close to 1.2 million followers on Twitter. Recently in the year 2019 when Jio asked its customer to pay charges for calling, Airtel trolled Jio using #AbTohSahiChuno which went viral. With more than 110k views and 3.2k retweets, it was trending on Twitter.

(Both Airtel India and Reliance Jio trolling each other)

Social Media Campaigns of Reliance Jio

Reliance has been the centre of attention for the last few years due to its innovative ad campaigns. These campaigns ran across all mass mediums and swayed our interest toward Jio’s meteoric rise and cut-throat prices. Let us take a look at some of the most memorable campaigns .

Digital India, Home Delivered

Reliance Jio came up with an interesting campaign of providing SIM Cards home-delivered to customers. Customers didn’t have to take the pain to visit a physical store to get their SIM cards.

With this campaign, Jio reached more than 26 million prospective customers in just 20 weeks. The Click- Through Rate (ratio of no. of clicks on a particular link to the total views on the particular medium where the link is published) of 0.72% on this campaign was three times that of the usual received by the industry. With almost 30,000 leads per day, Jio’s set a very high standard.

Overall, the campaign was a big hit.

Jio Cheers Cricket

Reliance Jio never missed leaping when it comes to any active participation of India in sports. The “Jio Cheers Cricket” campaign was rolled out to increase the hype of the India-Pakistan Match. The campaign was integrated using the Thunderclap tool which enabled it to reach a massive audience. For more engagement , Jio pushed notification engagement to their subscribers soon #JioforIndia started trending on Facebook and Twitter.

• With more than 24.8 million organic reach
• More than 35,000 messages across platforms

Jio became the first-ever brand in India to do such a thing in such a volume. The response to this scale was quite overwhelming.

Jio Cricket Play-Along

In India, cricket is one of the most popular games. Jio understands the depth of the fans invested in sponsoring teams in the Indian Premier League. Knowing the interest and craze for cricket, Jio devises a way to engage all the cricket lovers to answer the outcome of each ball played in the live cricket match and win prizes every day.

The Jio Cricket Play-Along was a blockbuster campaign initiative by Jio which won the “ Best Use of Mobile Marketing ” award at the prestigious Global Mobile (GLOMO) Awards 2019 at MWC19 Barcelona

Moment Marketing by Jio

Rolling out relatable content and staying updated with the market trends has always been something that Jio does. To hit the pain point and appear in front of its target group, Jio has posted some really trendy and uplifting moment marketing content for its audience.

Marketing the Brand’s Vision

Jio is not just a regular service provider. Under the able leadership of Mr. Mukesh Ambani, the brand focuses on marketing its vision rather than its services. The company faced backslashes when it came up with the idea of 5G.

To tackle this situation, the brand uses effective marketing communication mediums and conveyed how this step will help in developing the country. The brand mentioned how 5G will bring a digital revolution and how businesses will get benefits out of it on its ads.

Delivering Jio Sims for Free

To tap into the market and turn everyone into its paying customers, Jio’s marketing strategy includes delivering Jio sims right to the consumer’s doorstep for free. By doing this, the company aims to provide hassle-free Jio experience to its customers and give a hint that users don’t have to go anywhere to avail of Jio’s services. This is something that no one did in the market before resulting in a big hit for Jio.

Introducing Festival Offers

As a telecom brand, Jio’s marketing strategy includes launching of festival offers where the company slashes its service prices for a little time. This gives customers a push to buy limited-time plans and save money with deals by Jio.

Robust ORM 

The company’s social handles are super active on social media platforms and they leave no chance for customer satisfaction. Reliance Jio’s social media channels actively reply and address to customer’s grievances and try to resolve them as quickly as possible to ensure customer satisfaction.

These are the strategies that Jio implements to create and establish a strong presence in the minds of customers which results in consumers developing a sense of trust element in the company.

Jio Marketing Strategy: Jio’s Business Strategy Analysis

Reliance is a massive company, and so are the scales of business strategies employed by the company. We have conducted further research and identified where Reliance could have improved Jio’s business strategy. So let’s go through the business strategy of Jio.

• Market entry:

The market entry “strategy” did not work out well, as expectations were high for Reliance Jio due to its late entry on the other hand Breaking established and strong opponents like Airtel and Vodafone with descriptive technology grounded into the hearts of customers was not less than a “herculean task”.

• Consumer loss:

Withdrawal of free services brought a downfall in its users. The decline of the customer base for Reliance Jio in 2019 was mainly due to the start of charging customers for voice calls. According to TRAI, there were almost 87 million inactive users. Anyhow now it has offered a free voice call around domestic places.

• Customer complaints: 

In December 2019 Reliance Jio made a joint venture with JioMart.

JioMart is an Indian online grocery delivery service. A joint venture means two individual firms join together to gain positive synergy. Hence both advantages and disadvantages are supposed to be faced by both firms.

Customers expect different things from joint ventures and when the level of expertise is not met with the investment it eventually brings downfall with an increase in disappointments. The JioMart customer faced issues relating to a dissatisfied customer base, quality of the product, and prepaid orders but not delivered leaving a bad impression when addressed over a social platform like Twitter.

If you want to know more about Jio and discover things you didn’t know about your telecom operator- Reliance Jio, then we suggest you check out this video to gain an understanding of how Jio become one of the top telecom operators in India.

With this our case study comes to an end, so now let us go through a quick conclusion.

Reliance Jio has a strong presence in the telecom market and shows no sign of bowing down to its competition any time soon. The expansionary and growth marketing strategy enabled Jio to gain such dominance. Furthermore, Jio’s entry into various newer projects such as Jio Fiber, and Jio Postpaid, will lead to a diversified and stronger control over the market share held by Jio, which is already more than 35%.

Jio has done a great implementation of its influencer strategy as well as its partnership with famous brands. Overall, Reliance Jio has made the greatest impact on bringing about the digital revolution in India. Want to know how implementing an influencer strategy can be beneficial for your business? Check out this blog to know more!

With the digital revolution at hand, investing in digital marketing training can be a great option for students where they can learn to solve business problems effectively. There are many online digital marketing courses in India where students can learn to create such practical and business-driven solutions and start their digital journey today.

If you’re interested in learning more about digital marketing, you can check out our Free Digital Marketing Basics Masterclass by Karan Shah, IIDE’s Founder and CEO.

Thank you for reading this case study! We hope you find it interesting, would love it if you can spare some time to share your view on it. If you would like to know more about us drop your email in the comment section and we will revert to you.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

Good attempt, plus some very accurate detailing.

I do consider all the ideas you have introduced to your article. It’s really convincing and will certainly work. Still, the article is very brief for novices. Thank you for the post.

I learned about reliance jio marketing strategy after doing a critical assessment of this blog in a sophisticated manner.

It’s a good one and they are also planing something much bigger.

Its a good one and they are also planning something much bigger.

Great analysis of Reliance Jio marketing strategy. Its truly a game changer in the telecom sector.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Submit Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Related Posts

Marketing Mix Of Uniqlo with Updated Company Overview and Explanations

by Aditya Shastri | May 15, 2024

Uniqlo is a Japanese clothing brand known for its high-quality essential pieces formed from the...

In-depth Marketing Strategy of Bata India – India’s Largest Footwear Company

In this article, we will learn about the marketing strategy of Bata India, the largest footwear...

Airtel: Case Study on its Business Model and Marketing Strategy

Bharti Airtel is one of the three telecom giants of India, known for its distinct and engaging...

" * " indicates required fields

I’m Interested in This Masterclass

By providing your contact details, you agree to our Terms of Use & Privacy Policy

Reliance Jio – made in India

Jio was launched on 27 December 2015 with a beta for partners and employees and became publicly available on 5 September 2016.

As of 31 December 2019, it is the largest mobile network operator in India and the third-largest mobile network operator in the world with over 370.07 million subscribers.

It is also the fourth largest provider of fixed telephony in the Country. (source: https://en.m.wikipedia.org/wiki/Jio )

How did Jio disrupt the telecom industry in just a couple of years? Let’s dive deep into it.

Jio created a whole new market segment ( Blue Ocean Strategy )

Before the advent of Jio, there were three major telecom players – Bharti Airtel, Vodafone India, and Idea cellular.

They all targeted the Indian market based on one primary feature, voice call. Who gives the cheapest call rates, who has the best network, who gives the best offers? They were all fighting for a piece of the pie, they were sharks fighting in a red ocean, cut-throat competition.

This strategy had been going on for years. Then came Jio, disrupting the Indian telecom industry, creating a whole new ocean, creating a whole new need, DATA.

Jio(blue ocean strategy) targeted the same consumer segment but the demand they intended to fulfill was different. When other companies were fighting for call rates, Jio gave customers unlimited free calling, hence making other telecoms’ plans look like a zero “value for money” proposition. They realized where the real money was, a large sector of the Indian audience was not online. The percentage of the population using the internet in India was 17% in 2015, 22% in 2016, and 34.45% in 2017. ( source ) They realized that with the boom of social media, e-commerce, and gaming, everything is online these days and the average individual’s desktop usage is slowing down. People are using their smartphones more than ever, so, they need accessible data everywhere, they need data on-the-go. So, why not target

In 2016, out of the total population of 1,299.8 million, only 367.5 million people were wireless data subscribers.

Whereas, in 2018, out of the total population of 1,334.2 million, 578 million people were wireless data subscribers.

Loss leading strategy

Jio started out by giving free sims to customers.

Just visit a Jio store, get a sim using your aadhaar card and you get free data, free calling, free messages, and on top of that, everything unlimited. Plans offered by other telecoms before Jio came along were close to 300rs for 1GB 3G data for a month. With Jio offering unlimited data every day, this made the other telecom companies’ plans senseless.

Well, in reality. they didn’t even ask other telecom companies “ye haath mujhe de de Thakur”, and cut both their hands, i.e. (calling and data), like literally.

This free service period was later extended till April 1, 2017, via Jio’s happy new year offer.

Jio made people use data extensively, they made people spend time online for hours every day when just a few months ago people were not even online for hours in one month.

The average wireless data usage per wireless data subscriber per month increased from 1.14 GB, year: 2016 –> 4.11 GB, year: 2017 –> 7.60 GB, year: 2018. The demand for data increased even more as consumers became habitual of high data usage, positively re-inforcing Jio’s game plan and consolidating their market position.

Jio created a very high entry barrier

Another factor that consolidated Jio’s market entry was the 4G spectrum. Firstly, other telecoms were not starting on the 4G spectrum as it was very expensive and required a whole new infrastructure. Secondly, Jio invested heavily in the 4G infrastructure.

Mr. Mukesh Ambani said in an interview that the reliance group will invest 2.5 lakh crores in Jio. (Source)

Jio came and just offered 4G services, no 3G, no 2G in order to render these technologies obsolete. Airtel, Idea, Vodafone, and other telecoms were working on this old infrastructure, so, when Jio offered only 4G services these telecoms had a massive entry barrier to overcome.

When the other telecoms did start their 4G services at a considerable level, long after the launch of Jio, they had already lost half the battle because Jio had already captured a huge chunk of the market.

Even after ending the free services period, Jio consistently kept its price lower than its competitors.

On Oct. 9, 2019, Jio announced that it would start charging users 6 paise/minute for outgoing calls to other operators.

However, this was against the telco’s promise of free unlimited calls and texts, as well as affordable data, made at the time of its launch in September 2016.

It was a very smart move as, by the time, their market share for telecom subscribers stood at 30.26%, according to TRAI’s monthly report on subscription data of telecom networks, published on November 19, 2019.

This strategy led to people using more Jio to Jio calls.

Jio has sparked a price war in India’s hyper-competitive telecom market. Do you know? India currently has the lowest data rates in the whole world.

Some factors other than their perfect game plan that played a crucial role –

• Government’s advancements towards Digital India like the demonetization of currency which happened on 8th November 2016, GI cloud platform, Jan Dhan scheme, make in India, etc.
• Mr. Mukesh Ambani’s deep pockets. The fact that Mr. Ambani was India’s richest man even in 2016 before the launch of Jio cannot be overshadowed. His power and influence were far beyond anyone in the Indian business ecosystem.

But, everything comes at a cost, there are always two sides of a coin!

Do you know? Reliance Jio reported total debt of nearly 1,450 billion Indian rupees in the fiscal year 2019.

Though, in 2020, Reliance Industries Ltd (RIL) has taken over some of the debt liabilities of Reliance Jio, allegedly 1.08 trillion Indian rupees.

In conclusion, I would just say that Jio played a big role in the ongoing digital revolution.

India missed the first and second industrial revolutions in the 19TH and 20TH century but India has been lucky to be at the forefront of leading into the digital revolution.

Charts and graphs sources:

TRAI’s Wireless Data Services in India analytical report https://main.trai.gov.in/ https://www.techook.com/news/jio-rs-399-vs-airtel-rs-448-vs-vodafone-rs-458-plans-free-data-unlimited-calling-and-sms-compared/lite/ https://www.techook.com/news/airtel-rs-509-vs-jio-rs-498-vs-vodafone-rs-509-quarterly-prepaid-plans-comparison-jan-2018/lite/ https://www.communicationstoday.co.in/four-charts-that-show-how-reliance-jio-has-shaken-up-indias-telecom-industry/

All the relevant website sources have been mentioned. No copyright infringement is intended.

If you like this case study, let me know in the comments section, feel free to share it with your friends .

You can contact me at [email protected]

5 thoughts on “Reliance Jio – made in India”

Excellent weblog here! Additionally your web site rather a lot up fast! What host are you the use of? Can I am getting your associate hyperlink to your host? I want my web site loaded up as fast as yours lol

Here is my blog post :: Royal CBD

Hi, I log on to your blog daily. Your humoristic style is awesome, keep it up! rx pharmacy https://pharmaciescegs.com/ online pharmacy

Hi there! Someone in my Facebook group shared this website with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Excellent blog and superb style and design.

I pay a visit everyday a few blogs and sites to read content, but this weblog gives quality based writing.

Hello, Neat post. There’s an issue together with your site in internet explorer, may test this? IE nonetheless is the marketplace chief and a big portion of other people will pass over your excellent writing due to this problem.

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Skip to main content
• Skip to search
• Skip to footer

Products and Services

Cisco Provider Connectivity Assurance

Gain end-to-end visibility and insights like never before..

Create exceptional digital experiences built on deep network observability and critical network monitoring.

Service assurance that's proactive and precise—a win-win

Boost efficiency and revenue with Cisco Provider Connectivity Assurance (formerly Accedian Skylight), delivering service assurance that continuously monitors and optimizes digital experiences.

Simplified operations and troubleshooting

Gain a single view of granular performance metrics and third-party data to accelerate MTTR.

Continuous optimization of digital experiences

Find transient issues with precise synthetic network and service testing.

Differentiated services, next-level innovation

Premium, SLA-backed services and end-customer portals are just a click away.

Predictive analytics powered by AI

Be proactive, not reactive. Put the power of your multivendor infrastructure to work for a trouble-free network.

Drive additional sales revenue

See more revenue from portal fees and capacity purchases when you give customers deeper visibility and transparency with Cisco Provider Connectivity Assurance.

See what sets Cisco Provider Connectivity Assurance apart

Granular, real-time visibility.

Perform end-to-end and full mesh testing with microsecond precision and make hidden microbursts a thing of the past.

Reliability meets flexibility

Enjoy 99.997% uptime and take full control over network performance for greater reliability.

Optimize your infrastructure

Automatically correlate sensor metrics with third-party sources of performance data to improve ROI and create better digital experiences.

Deliver exceptional services

Ready-made customer portals differentiate services, boost revenue, and enhance satisfaction.

Assuring high-performance critical networks

See how Cisco Provider Connectivity Assurance enables efficient troubleshooting and SLA assurance—all while lowering operational costs.

Cisco Provider Connectivity Assurance use cases

Solve the challenges of fragmented multidomain tools and poor visibility on service quality. Discover how Provider Connectivity Assurance can help you simplify operations.

Real-time SLA visibility

Monitor and police SLAs for accountability, while proactively addressing performance issues.​

Critical network monitoring

Improve operational efficiency with proactive assurance and microsecond visibility for faster issue resolution and better experiences.

B2B service differentiation

Create new revenue opportunities to upsell and differentiate your services with multitenant end-customer portals for real-time service-level agreement (SLA) visibility and alerting. ​

Automated assurance

Detect issues early when you automate assurance for the entire service lifecycle with real-time service visibility and predictive analytics.​

Multilayer assurance

Get a single view of performance across multiple network layers, like segment routing and routed optical networking, to reduce tools and drive down MTTR.​

Mobile backhaul and edge monitoring

Optimize digital experiences with real-time service visibility, while assuring your end-to-end 5G transport.​

Get high-precision service assurance with Cisco Provider Connectivity Assurance

Ai-enabled predictive analytics.

Get an ML-assisted view of your entire network and gain powerful performance insights.

Assurance sensors

Network-wide service performance visibility. Deployable anywhere, at scale.

See why your peers trust Cisco Provider Connectivity Assurance

"we can look at network performance at any level.".

With Cisco Provider Connectivity Assurance, Bouygues Telecom now has a complete "telescopic and microscopic" view of network and service performance in a single tool.

André Ethier, Network Quality Engineer

Bouygues Telecom

"The solution is key in evolving our end-to-end network visibility."

This is extremely powerful in terms of customer experience. It helps to avoid tickets, as customers can see for themselves what happened with their service. This reduces tension and increases customer satisfaction.

Bart Janssens, Senior Specialist, Packet Architecture

Take preventative measures against network degradation.

"With service-centric assurance and granular visibility we can prevent degradations, automate actions for improvements, and better communicate with our customers."

Mahesh Anjan, Senior Product Technology Executive

Better together

Cisco crosswork network automation.

Drive network efficiency and enhance experiences.

Cisco Optics

Plug innovation into your network.

Boost efficiency and service quality

Cisco Provider Connectivity Assurance helps you improve service quality, lower costs, and deliver outstanding user experiences with a single view of service performance across the entire network

• Big Data Tutorials

Big Data in Telecom Industry – Reliance Jio Case Study

Telecom connects people to each other from all over the world by eradicating the distance barrier between them. But there are still some barriers that the telecom industry faces in connecting people and it has waited for years to find a solution to deal with this mess.

But now Big Data is here to eliminate those and it will easily clear all the roadblocks for the telecom industry.

Hang On!! As the growth of Big Data is unstoppable, your growth also can be the same by learning Big Data.

Now!! Explore the applications of Big Data in the telecom sector.

Big Data Applications in Telecom Industry

These are the top 3 applications of Big Data in Telecom Industry-

• Network optimization
• Customer experience
• Fraud detection

1. Network optimization

Network traffic capacity is one of the most valuable assets for any telecom company.

Telecom companies through Big Data Analytics are observing and governing their network capacities and this will further facilitate them in taking better decisions for the proliferation of their network data platforms.

Telcos via predictive analysis are seeking to fabricate more efficient data network models. By analyzing the real-time network traffic in highly congested areas the network expansion decision can be made straightforwardly. This will aid in optimizing the overall expansion cost of the network.

Promoting relevant offers in the areas where network traffic is quite low, will succor in boosting the traffic there and thus generating higher revenues.

2. Customer experience

A satisfied customer is the best business strategy of all. To persevere in this ever-advancing and highly competitive world, companies need to stay updated with the latest technologies that would further help them grow.

A dashboard giving a 360-degree view of what the customer requirements are can be generated. Using these dashboards customized offers can be provided to the customers based on their data usage patterns.

Right offers at the right time can be presented to the customers to increase the number of customers. Helping out customers when they are in trouble is the best way to retain them.

With the digitized customer support systems the future of customer service, Big Data has been at the center of its development. These systems include online chatbots, emails, text messages, social media, etc.

“By digitizing customer service, customer satisfaction can be increased by 33%, while cutting costs by as much as 35%”, as researched by McKinsey and Company.

3. Fraud detection

The telecom industry is the one enticing most users regularly and it is like butter on the bread of fraudsters. This humongous data of millions and billions of users is an invitation to several fraudulent activities.

The most common fraudulent activities in the telecom industry include illegal access, hacking, fake profiles, cloning, etc. That’s why Big Data holds so much importance in the telecom world.

Through Big Data Analytics and Machine Learning Algorithms detection of abnormal activities is possible. The algorithms elucidate oddity in behavior and alerts are generated within a fraction of second informing users about the irregular activity.

Big Data Case Study – Reliance Jio

Let’s read Big Data Reliance Jio case study in Telecom Industry.

Recall the days when we just had only 1GB of mobile data to use for one month. And now even 1GB of data per day is not enough for us.

The amount of data that we used in 30 days, now we are using it up in just 24 hours or even less and the prices weren’t too high either. What a turnaround it is. Isn’t it? What made this turnaround possible? Of course, Big Data.

“Data is the new Oil of the Digital Era”, as said by the Richest Man of India and the Man behind this data revolution, the CEO and MD of Reliance Jio Infocomm Limited, Mr. Mukesh Ambani.

How Big Data in Telecom Industry benefited Reliance Jio?

With the help of Big Data in Telecom Industry Jio acquired 130 million users within one year of its launch. As of 31st May 2019, Reliance Jio is the second largest network operator in India and the fifth-largest in the world and the only company in India which is 5G ready.

How badly Reliance Jio affected other telecom companies?

By using Big Data in Telecom Industry Reliance Jio has affected other telecom companies.

While all the other telecom companies underestimated the power of data, Jio used it to their full advantage and as a consequence, the other telecom companies faced huge losses in their market cap and resulted in the merger of two of the biggest telecom companies in the country – Vodafone and Idea.

How Big Data is changing the Telecom Industry

Let’s have a look at how Big Data is changing the Telecom Industry in detail with its applications.

With the use of smart-phones and other connected devices expanding at lightning-fast speed, the telecom industry has been flooded with huge chunks of data. The origin of this huge data includes network traffic data, customer’s data usage pattern, location data, downloaded apps, etc.

And this huge data is like a goldmine for them. If they dig it the right way, the better are the results. Telecom companies need to store, analyze and gain insights from this colossal amount of data generated through various networks.

Big Data Analytics is the guiding light for them. It has the power to allow telecom companies to earn more customers and thus generating higher revenues.

Do you know? Big Data is like a guiding light for every industry’s success nowadays. And it can also be your guiding light if you enroll now for the online Big Data course at DataFlair.

The Telecom industry is on the brink of a paradigm shift. Smartphones have become a basic necessity these days. People can connect with each other located anywhere in the world, eradicating the distance barrier. We can collect and process information faster than ever and there’s no stopping it.

Big Data Analytics will facilitate telecom industries to thrive in this ever-advancing digital world. Without Big Data, telecom companies will be lost in a freeway and there’s no coming back. For any country to progress digitally, the telecom industry plays the most important role in it.

So as you all know now that Big Data is very important in today’s world and has good career opportunities, Start Building your Career in Big Data Now!!

If you have more good use cases related to Big Data in Telecom Industry, share it through comments.

We work very hard to provide you quality material Could you take 15 seconds and share your happy experience on Google

Tags: big data applications big data in telecom industry big data reliance jio case study

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

• Big Data – Introduction
• Big Data – History
• Big Data – Reasons to Learn
• Big Data – Trends
• Big Data – Reasons Behind its Hype
• Big Data – Benefits
• Big Data – Top Tools
• Big Data – Application in Banking Sector
• Big Data – Real Time Applications
• Big Data – Why it is Popular
• Big Data – Career Path
• Big Data – Use Cases
• Big Data – Apps in Healthcare
• Big Data – Wildlife Conservation
• Big Data – Agriculture
• Big Data – Retail Industry
• Big Data – Bank Industry
• Big Data – Media & Entertainment
• Big Data – Automobile Industry
• Big Data – Travel and Tourism
• Big Data – Education Sector
• Big Data – Telecom Industry
• Big Data – Top Case Studies
• Big Data – Cloud Computing
• Big Data – Lambda Architecture
• Big Data – Analytics Tools
• Big Data – Vulnerability
• Big Data in Income Tax Department
• Big Data – Careers & Jobs Roles
• Big Data – Developer Skills
• Why Choose a Career in Big Data
• Big Data – Jobs for Freshers
• Why Switch Career in Big Data
• Big Data – BI Tools for Visualization
• Big Data – Salesforce Acquires Tableau
• Big Data at Flipkart
• Big Data in Union Budget
• Big Data vs Data Science
• Career switch – Mainframe to Big Data
• Big Data – Quotes
• Hadoop – Introduction
• Hadoop – Why
• Hadoop – Features
• Hadoop – History
• Hadoop – Ecosystem
• Hadoop – Architecture
• Hadoop – Pros and Cons
• Hadoop – Analytics Tools
• Hadoop – Internal Working
• Hadoop – Commands
• Hadoop – getmerge Command
• Hadoop – copyFromLocal Command
• Hadoop – Cluster
• Hadoop – High Availability
• Hadoop – Schedulers
• Hadoop – Distributed Cache
• Hadoop – Automatic Failover
• Hadoop – Hadoop Streaming
• Hadoop – Hadoop Security
• Hadoop – Limitations & Solutions
• Hadoop – Install Hadoop 2 on Ubuntu
• Hadoop – Install multinode Cluster
• What’s New in Hadoop 3
• Hadoop – Install Hadoop 3
• Hadoop – HBase Compaction & Data Locality
• Hadoop 2.x vs Hadoop 3.x
• Hadoop – Best Books
• Hadoop – Future
• Hadoop – Career
• Hadoop – Job Opportunities
• Hadoop – Job Roles
• Hadoop – Developer Salary
• Hadoop – Certifications
• Hadoop for Data Science
• Hadoop vs Cassandra
• Hadoop vs MongoDB
• Hadoop vs Spark vs Flink
• Hadoop – Ecosystem Infographic
• Hadoop Interview Que. – 1
• Hadoop Interview Que. – 2
• Hadoop Interview Que. – 3
• Hadoop Quiz – Part 1
• Hadoop Quiz – Part 2
• Hadoop Quiz – Part 3
• Hadoop Quiz – Part 4
• Hadoop Quiz – Part 5
• Hadoop Quiz – Part 6

Reliance JIO: A Case Study on Strategic Project Time

Added on   2023-06-07

About this Document

End of preview

Want to access all the pages? Upload your documents or become a member.

Entrepreneurship and Innovation: The Success Story of Reliance Jio Telecom Industry lg ...

Entrepreneurship research report 2022 lg ..., idea and vodafone telecom merger in india.. name of the student: lg ..., demand determinants of reliance jio and tomato prices: a microeconomic analysis lg ..., telecommunication company: reliance jio lg ..., strategic analysis of reliance jio lg ....