example of business plan beauty salon

Salon Business Plan Ultimate Guide + Free Example

July 6, 2023

Adam Hoeksema

When it comes to starting a salon, you may be eager to dive into the world of beauty and make your clients look and feel their best. However, it's important to recognize that writing a business plan is a crucial step, especially when seeking support from potential lenders and investors.

While it may not be the most exciting task, a well-prepared business plan demonstrates your commitment and professionalism, making it an essential tool to secure the necessary funding and outline your salon's path to success. It's also important to make sure your business plan and financial projections are realistic and inline with some industry averages for salons .

This guide is going to help you walk through the following:

• Salon Business Plan Outline
• Conducting Market Research for Your Salon Business Plan
• Creating Financial Projections for Your Salon Business Plan

Example Salon Business Plan

Salon business plan faqs.

With that in mind as the path forward, let’s dive in. 

What Should be Included in a Salon Business Plan?

A salon business plan must convincingly show to prospective financiers and loan providers why clients would opt for your salon, why you or your crew are best suited to oversee the salon operations, and how the financial projection to ensure a favorable financial return on their investment. Here is a thorough breakdown of our complimentary salon business plan template .

‍ Salon Business Plan Outline ‍

I Executive Summary

II Market Analysis

III Business Description

IV Marketing and Sales Strategies

V Menu of Services and Pricing

VI Operational Plan

VII Financial Plan

• Startup Costs
• Projected Financial Summary
• Annual Sales, Gross Profit and Net Profit
• Key Financial Ratios
• Watch how to create financial projections for your very own salon
• Income Statement
• Balance Sheet
• Cash Flow Statement

VIII Conclusion

How to Conduct Market Research for a Salon Business Plan

At the core of any salon business plan is market research. It's necessary to understand your position within the market and establish that there is a substantial demand for your unique salon concept, location, and pricing tiers. You can delve more into our salon market research approach here, but essentially, you're seeking to understand your competitors, obtain insights on potential customer traffic, select an ideal location, and foresee any seasonal trends that may affect your business. Below are some tools and tactics for executing market research for your planned salon.

What Will be the Cost to Advertise my Salon?

We suggest using Google Keyword Planner to help you identify which keywords to promote to attract customers to your salon's website. The tool also offers an estimate of the cost per click for advertising using various keywords, as demonstrated below:

What Keywords are Customers Searching for?

We use both Google Keyword Planner and Ahrefs to identify which keywords are driving traffic to your competitors' websites. For example, you can run a report on a competitor's site to identify the keywords they rank for and the amount of organic traffic each keyword garners. This data can guide your SEO initiatives.

How Seasonal are Salons?

We like to utilize Google Trends to determine how seasonal your salon concept might be. For instance, you can observe below that the search volume for “salons near me” in the United States is somewhat seasonal in nature.  June is consistently the peak, with the late fall tending to be the low point of the season

How Many Customers Visit my Competitors Each Month?

Finally, we recommend pulling foot traffic reports on your competitors to understand the average number of customers they typically serve in their salons. You can see an example below showing the number of visits per month for a specific location:

Ultimately, your potential customer base's size for your salon will be a crucial assumption underpinning your financial projections. Thus, grasping how many customers frequent your competitors can help you predict potential traffic to your salon.

How to Create Financial Projections for a Restaurant Business Plan

With comprehensive market research completed, it's time to develop financial projections for your salon. Our salon financial projection templates rely on various factors, such as client traffic and service capacity, to form the basis of your revenue projections. While some salons may have limitations on the number of available appointments, others may be constrained by the time it takes to deliver services effectively. Creating accurate financial projections is crucial to showcase your salon's potential to repay loans and provide a return on investment to potential stakeholders. To achieve this, consider the following steps:

• Estimate startup costs for your salon
• Forecast revenue (employee based, booth rent, salon suite, hybrid)
• Project supplies and labor cost
• Estimate your operating expenses like rent and utilities
• Calculate how much investor or loan capital you will need to open

Our salon projection template will guide you through this process and help format your projections in a standard format that meets the requirements of potential investors or lenders. Typically, startup salon projections should include an integrated income statement, balance sheet, and cash flow forecast.

By following these steps and utilizing our salon projection templates, you'll have a solid foundation for presenting your salon's financial outlook and demonstrating its potential profitability.

Below you will find the text of our salon business plan. You can also access a downloadable Google Doc version of this salon business plan template here , enabling you to make personalized edits. Additionally, we have created a helpful video walkthrough that guides you through the process of tailoring the business plan to suit your salon concept.

Table of Contents

Executive Summary

Our salon, called "Lux Beauty Spa," is a full-service beauty and wellness center that aims to provide a luxurious and rejuvenating experience for all of our clients. Our mission is to enhance the beauty and well-being of each individual that walks through our doors, through personalized and expert services. 

We will offer a wide range of services including hair styling, nail care, skin treatments, massage therapy, and more.

Our target market is women and men of all ages who are looking for a high-quality beauty and wellness experience. We will be located in a high-end shopping center in downtown to attract our affluent target market. Our projected start-up costs are $200,000, and we anticipate reaching profitability within two years.

Market Analysis

The beauty and wellness industry is growing, with a projected global market size of $716.3 billion by 2027. In our target market, there is a growing demand for high-end beauty and wellness experiences, and a trend towards holistic and natural approaches to self-care.

Our main competitors include established high-end salons and spa centers in the area, but we differentiate ourselves through our focus on personalization and luxury. We will also offer services and products not commonly found in traditional salons, such as custom skincare treatments and exclusive hair care lines.

Business Description

Lux Beauty Spa will be a limited liability company (LLC), owned and operated by two experienced beauty professionals. We will be fully licensed and insured, and comply with all state and local regulations.

Services Offered:

Lux Beauty Spa will offer a comprehensive range of beauty and wellness services, including:

• Hair styling: We will have a team of skilled hair stylists offering cuts, coloring, and styling services for all hair types. We will use high-quality hair care products and tools, including well-known and exclusive brands.
• Nail care: Our nail technicians will offer a variety of nail services including manicures, pedicures, and gel polishes.
• Skin treatments: Our licensed estheticians will offer custom skincare treatments, including facials, peels, and microdermabrasion. We will use only the finest and natural skincare products.
• Massage therapy: Our licensed massage therapists will offer a range of massage services, including Swedish, deep tissue, and hot stone.

Marketing and Sales Strategies

To attract and retain clients, we will employ several marketing and sales strategies, including:

• Online advertising: We will create a professional and attractive website, and use targeted online advertising to reach our target market.
• Promotions and discounts: We will offer promotions and discounts to new clients and for special occasions, such as birthdays and holidays.
• Loyalty program: We will reward our regular clients with exclusive discounts and special offers.
• Referral program: We will incentivize our clients to refer their friends and family to Lux Beauty Spa with discounts and bonuses.

Menu of Services and Pricing

Our menu of services and pricing will be competitive with other high-end salons in the area. We will offer packages and memberships for regular clients, as well as a la carte services for those who prefer one-time treatments. Our prices will reflect the luxury and quality of our services and products.

Operational Plan

Lux Beauty Spa will operate 7 days a week, from 9 AM to 9 PM. Our staffing will include a manager, hair stylists, nail technicians, estheticians, massage therapists, and a receptionist. We will use scheduling software to manage appointments and ensure efficient use of our resources. Our inventory management will include regular monitoring of product levels and restocking as needed. We will also keep detailed financial records and regularly review our performance to make necessary adjustments to our operations.

Financial Plan

Our projected start-up costs are $200,000, which will cover rent, equipment and supplies, marketing, and salaries. Our operating expenses will include rent, utilities, supplies, salaries, and marketing. Our sales revenue will come from services and product sales, and we anticipate a steady growth in revenue over the next two years.

Our financial projections show we’ll break even in year 3 and grow profit considerably after that.

All of the unique financial projections you see below were generated using ProjectionHub’s Salon  financial projection template s. Use PH20BP to enjoy a 20% discount on the template. 

Startup Costs:

Projected Financial Summary:

Annual Sales, Gross Profit and Net Profit:

Key Financial Ratios:

Watch how to create financial projections for your very own salon:

Income Statement:

Balance Sheet:

Cash Flow Statement:

Lux Beauty Spa is poised to become a leading luxury beauty and wellness center, offering personalized and expert services to our affluent target market. With a strong focus on quality and luxury, we are confident in our ability to achieve profitability and success in the beauty and wellness industry.

What should I include in a salon business plan?

A salon business plan should include sections on executive summary, company description, market analysis, target market and services, pricing and packages, marketing and promotion strategies, location and facilities, staffing and management, and financial projections.

How can I determine the ideal location for my salon?

When selecting a location for your salon, consider factors such as foot traffic, visibility, accessibility, competition in the area, parking availability, and proximity to your target market. A location near residential areas or commercial districts with a high demand for salon services can be ideal.

How can I estimate financial projections for my salon?

Financial projections for a salon should include estimates for start-up costs, monthly expenses (such as rent, utilities, products, and employee salaries), projected revenue based on service pricing and expected clientele, and a break-even analysis to determine when your salon will become profitable.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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Beauty Salon Business Plan Template & PDF Example

• September 4, 2024

Creating a comprehensive business plan is crucial for launching and running a successful beauty salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a beauty salon business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your beauty salon concept into reality. Let’s dive in!

Our beauty salon business plan is designed with clarity and thoroughness, addressing all crucial aspects needed for a comprehensive business plan. It details the salon’s operations, strategic approach, market environment, competitive landscape, management team, and financial projections.

• Executive Summary : Provides a snapshot of your beauty salon’s business, market environment, management, and financial overview.
• Salon & Location : Describes the beauty salon’s ambiance, equipment, and unique features.
• Treatments & Pricing : Details the types of beauty treatments and services offered, along with pricing.
• Key Stats : Includes industry size , growth rates, and significant statistics relevant to the beauty salon sector.
• Key Trends : Highlights current market trends affecting the beauty industry (customer preferences, technological advancements, etc.).
• Key Competitors : Analyzes main competitors in the area and your salon’s competitive edge.
• SWOT : Analyzes strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Describes promotional strategies to draw in and keep clients.
• Timeline : Lays out key milestones and objectives from launch to expansion, covering at least the first 12 months.
• Management : Introduces the team behind the salon, detailing their roles and contributions to the salon’s success.
• Financial Plan : Projects the salon’s 5-year financial performance, including expected revenue and expenses, and outlines funding expectations.

Beauty Salon Business Plan Template (Download)

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary serves as an introduction to your beauty salon’s business plan, providing a succinct overview of your salon and the variety of beauty services it offers. This section should outline your salon’s market positioning, the comprehensive range of beauty treatments and services provided, its location, size, and a brief on operational practices.

Additionally, this section should assess how your beauty salon positions itself within the local market. It should enumerate the number of direct competitors in the vicinity, identify these competitors, and emphasize your salon’s unique selling points that set it apart.

It’s also essential to include details about the management and co-founding team, specifying their roles and how they contribute to the salon’s operational and strategic goals. Lastly, a summary of the financial projections, highlighting expected revenue and profit margins over a 5-year period, should be incorporated to outline the financial plan of your beauty salon.

Beauty Salon Business Plan Executive Summary Example

Business Overview

A concise and informative  business overview  is pivotal. It introduces essential details like the salon’s name, location, and a snapshot of its daily operations.

These details set the stage for your salon, framing its unique characteristics. A unique selling proposition (USP) distinguishes your salon. Whether focusing on premium organic products, specialized skincare treatments, or personalized client experiences, the USP should stand out in your executive summary, encapsulating your salon’s  unique value proposition .

Example: In the US beauty salon industry valued at $57 billion, experiencing a 7.0% CAGR, “Radiance Beauty Haven,” located in the heart of Vibrant City Heights, occupies a spacious 2,500 square feet area on Oak Street. We specialize in a myriad of premium beauty services, including haircare, skincare, nail artistry, makeup, and spa therapies. Our USP lies in providing customized beauty solutions with a focus on organic, cruelty-free products, offering clients a holistic and rejuvenating experience.

Market Overview

Understanding the  market size , growth trends, and industry dynamics is crucial. This section should highlight the potential of the local beauty and wellness market, supported by relevant data such as market value and growth rates. Discussing trends, such as the rising demand for natural beauty products or holistic wellness therapies, sheds light on the evolving landscape and your salon’s positioning within it.

Equally important is outlining the  competitive  landscape. Identify  key competitors  and elucidate how your salon distinguishes itself within this framework. Whether through specialized services, exceptional customer care, or innovative beauty techniques, this section showcases how your salon stands out amidst the competition.

Example: In the local beauty and wellness market of Vibrant City Heights, valued at $8 million annually with a 10% growth rate, Radiance Beauty Haven stands out by emphasizing organic, cruelty-free beauty products and personalized wellness experiences. Amidst competition, our commitment to holistic beauty practices positions us as the preferred choice for clients seeking a revitalizing and natural approach to beauty care.

Management Team

The expertise and background of your management team are significant assets. Highlight the qualifications and experiences of key team members in your executive summary.

This could include your salon manager’s extensive experience in beauty service management or your marketing director’s specialized skills in client engagement. Demonstrating the team’s proficiency builds credibility and assures potential investors and partners of your salon’s capacity for success.

Example: At Radiance Beauty Haven, Emma Johnson, with a decade of experience in beauty service management and business development, leads the team. Supported by a roster of skilled beauty professionals and wellness experts, each dedicated to curating luxurious and personalized client experiences, the salon promises expertise and excellence in every service.

Financial Plan

A concise overview of your financial goals and projections is crucial. Summarize revenue targets, profit margins, and anticipated growth trajectories, offering a clear picture of your salon’s financial trajectory.

Example: Radiance Beauty Haven aims for a projected revenue of $700,000 within its first year, targeting a 20%  net profit  margin. Investment in premium beauty equipment and a strategic focus on personalized client experiences, complemented by a robust  marketing strategy  aimed at wellness enthusiasts, drive anticipated growth and profitability within the local market.

For a Beauty Salon, the Business Overview section is structured into 2 slides:

Salon & Location

Illustrate the ambiance and layout of your beauty salon, highlighting features that create a welcoming and luxurious experience for clients. Discuss the salon’s strategic location, emphasizing how its accessibility and the surrounding area contribute to attracting your target market . Mention the benefits of your chosen location, such as high foot traffic or nearby complementary businesses.

Treatments & Pricing

Explain the variety of beauty treatments and services your salon offers, including facials, manicures/pedicures, makeup, waxing, and more specialized services. Provide an overview of your pricing structure , showing how it aligns with the quality of services and the expectations of your clientele. Also, introduce any special offers, memberships, or loyalty programs designed to retain customers and enhance their experience at your salon.

Industry Size & Growth

In the Market Overview of your beauty salon business plan, initially address the overall size of the beauty salon industry and its prospects for growth. This provides a foundational understanding of the market’s scale and potential for expansion.

Key Market Trends

Next, explore recent trends within the industry, such as the increasing consumer preference for holistic beauty treatments, the demand for eco-friendly and natural beauty products, and the rise of personalized beauty services. For example, point out the growing popularity of bespoke skincare routines and treatments that cater to individual skin concerns, as well as the shift towards sustainable practices in beauty care.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your beauty salon in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your beauty salon’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Beauty Salon’s Competitors

The initial phase involves identifying and mapping out competitors within the vicinity of your beauty salon. Consider various establishments, such as hair salons, spas, nail studios, and wellness centers, as your primary competitors. For instance, if your salon specializes in organic skincare treatments, your direct competitors might include nearby spas known for their natural therapies, as well as upscale salons offering similar services. Additionally, explore indirect competitors such as makeup stores or mobile beauty services that might cater to overlapping clientele.

Utilize online tools like Google Maps, Yelp, or social media platforms to gain insights into competitor distribution and customer reviews. Reviews often provide valuable information about competitors’  strengths and weaknesses . For instance, if several reviews highlight the exceptional customer service and expertise at “Glow Spa & Beauty,” this signifies a key strength of your competitor, influencing customer preferences.

Beauty Salon Competitors’ Strategies

Analyzing competitors’ strategies encompasses various dimensions:

• Service Offerings:  Evaluate the array of services offered by competitors. If “Natural Hair & Wellness” is gaining traction with its emphasis on sustainable beauty practices and holistic treatments, this signals a market inclination towards eco-friendly beauty solutions.
• Technological Advancements:  Consider the technological aspects incorporated by competitors. A salon like “Innovate Beauty Lab,” focusing on cutting-edge beauty tech such as laser treatments or AI-driven skincare analysis, might attract a different clientele compared to a traditional salon offering classic beauty services.
• Pricing Structure:  Compare your salon’s pricing with that of competitors. Are your services priced similarly to mid-range salons or more in line with premium offerings at “Luxury Beauty Haven”?
• Marketing Approaches:  Study how competitors market their services. Do they heavily rely on social media campaigns, influencer collaborations, or do they prioritize loyalty programs and referrals to attract customers?
• Customer Experience:  Assess the in-salon experience. For example, “Serenity Spa & Salon” might be recognized for its tranquil ambiance and personalized attention, contributing to an exceptional customer experience.
• Operational Innovations:  Observe if competitors employ innovative techniques for efficiency and convenience, such as “Effortless Beauty Bar” utilizing appointment apps or self-check-in kiosks.

What’s Your Salon’s Value Proposition?

Define your beauty salon’s  unique value proposition . It could be specializing in bespoke bridal makeovers, offering exclusive organic hair treatments, or providing niche services like permanent makeup artistry that distinguish your salon.

Identify gaps in the market through client feedback and industry trends. For instance, an increasing demand for sustainable beauty products might present an opportunity if competitors are yet to cater extensively to eco-conscious consumers.

Tailor your salon’s offerings and ambiance according to your location. A salon situated in a cosmopolitan area might focus on avant-garde trends and express services. At the same time, one in a suburban locale might emphasize a relaxing, family-friendly environment to cater to a different demographic.

First, undertake a SWOT analysis for the beauty salon, identifying Strengths (such as a diverse range of beauty treatments and experienced beauticians), Weaknesses (like substantial ongoing costs or intense local competition), Opportunities (for instance, an increasing interest in self-care and beauty services), and Threats (such as economic downturns impacting discretionary spending).

Marketing Plan

Next, craft a marketing strategy that describes ways to attract and retain customers through targeted advertising, special introductory offers, active engagement on social media platforms, and participation in community events.

Marketing Channels

These channels are vital for building brand awareness and engaging potential clients.

Digital Marketing

• Leverage Social Media:  Showcase your expertise and salon ambiance on platforms like Instagram, Facebook, and Pinterest. Engage your audience through captivating content and live sessions.
• Email Marketing:  Regular newsletters featuring beauty tips, exclusive offers, and updates can keep your audience engaged and informed.
• Website and SEO : Develop a professional website optimized for local SEO to rank high in search results.

Local Engagement

• Print Media and Flyers : Design eye-catching flyers distributed in local hotspots. Collaborate with local businesses or influencers for joint promotions.
• Community Events : Participate in or host local events to showcase your salon’s services and connect with potential clients.
• Partnerships:  Collaborate with complementary local businesses like hair salons, spas, or bridal shops for joint promotions or package deals, amplifying brand visibility.

Promotional Activities

• Membership Drives : Introduce loyalty clubs offering exclusive benefits to loyal clients, such as early access to new services or VIP appointments. Offer referral bonuses not only to clients but also to staff to encourage team participation.
• Holiday Specials:  Apart from holiday-themed packages, consider extending your holiday promotions beyond discounts. Organize charity events or initiatives, aligning your salon with a social cause to resonate with socially conscious customers.
• Referral Bonuses:  Incentivize existing clients by offering discounts or freebies for referring new customers to your salon.

Sales Channels

In addition to marketing, various sales strategies can enhance customer satisfaction and maximize revenue for a beauty salon.

Upselling and Cross-Selling

• Enhanced Services : Offer add-on treatments or specialized beauty packages for special occasions.
• Retail Products:  Retail beauty products within your salon and educate customers about the benefits of at-home beauty care products.
• Package Deals:  Provide bundled services at reduced prices.

Online Booking and Sales

• Efficient Booking System:  Implement a user-friendly online booking system on your website and social media platforms. Offer incentives for online bookings.
• E-Commerce Integration : Sell beauty products, gift cards, or exclusive salon merchandise through your website.
• Virtual Consultations : Offer online consultations for personalized beauty advice.

Membership and Loyalty Programs

• Membership Options:  Create membership plans offering a range of benefits, such as discounted monthly services or exclusive access to new treatments, encouraging clients to commit to regular visits.
• Loyalty Rewards:  Develop a digital loyalty program rewarding clients for every purchase and encouraging repeat business.

Strategy Timeline

Finally, map out a comprehensive timeline that highlights essential milestones for the beauty salon’s launch, promotional campaigns, customer growth, and plans for scaling the business, ensuring that the salon advances with strategic intent and defined objectives.

The Management section focuses on the beauty salon’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your beauty salon business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your beauty salon’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your beauty salon business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

• Color Treatment
• Healthy Hair Treatment
• Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

• Latest hair and nail trends
• Modern and comfortable environment
• More selection of each service offered than any other salon in town
• Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

• Beauty salon build-out: $30,000
• Opening inventory, furniture, equipment, decorations:  $40,000
• Three months of overhead expenses (payroll, rent, utilities):  $15,000
• Marketing costs: $5,000
• Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

• Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
• Has obtained the necessary salon permits and licenses for the state of California.
• Has a lease contract in place for the 5,000 square foot beauty salon.
• Has developed the complete list of salon services and products.
• Has developed the beauty salon’s logo and branding image.
• Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

• Stay at home mothers and fathers
• Working professionals
• College students
• Retired females
• Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

• Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
• Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
• Casual and comfortable environment with a luxurious feel.
• Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

• Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
• Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

• Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
• Melanie Brooks – Head nail technician that will oversee the nail department.
• Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
• Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Beauty Salon Services Sold Per Month: 300
• Average Revenue per Month: $20,000
• Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

Related Sectors and Templates

Beauty Supply Store Business Plan Template Spa Business Plan Template Nail Salon Business Plan Template

Beauty Salon Business Plan Template

Written by Dave Lavinsky

If you’re looking to create a beauty salon business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful beauty salon businesses. Below is an example of a business plan for a beauty salon business.

Beauty Salon Business Plan Example

Below is our beauty salon business plan template and sample plan created using what we consider the best free ai business plan generator :  

I. Executive Summary

Company overview.

Welcome to GlamGrove Salon, our vibrant sanctuary of beauty located in the heart of Middletown, CT. Since opening our doors, we’ve dedicated ourselves to providing unparalleled beauty services in a community that greatly needed it. From luxurious hair treatments and nail services to rejuvenating skincare and professional makeup applications, we offer a wide spectrum of pampering experiences. Our salon is not just a place to enhance your appearance; it’s a destination for transformation and relaxation, conveniently situated to ensure everyone in Middletown has access to top-tier beauty solutions. Our foundation is built on exceptional service, a comprehensive range of offerings, and a commitment to customer satisfaction, making every visit a memorable journey towards beauty and well-being.

Success Factors

Our success stems from a combination of experienced leadership, a commitment to excellence, and a clear understanding of our clientele’s needs. With a foundation laid by a founder with a proven track record in the beauty industry, we’ve quickly established ourselves as a premier destination in Middletown, CT. Key accomplishments such as our distinct brand identity, strategic location selection, and legal structuring as a C Corporation showcase our professional approach and dedication to long-term success. Our focus on superior service, comprehensive offerings, and a unique salon experience positions us for continued growth and distinguishes us in a competitive market.

Industry Analysis

The Beauty Salon industry in the United States, boasting a market size of over $60 billion, is on a robust growth trajectory with an expected annual increase of around 3%. This growth is fueled by rising disposable incomes, evolving beauty trends, and a heightened focus on wellness and self-care among consumers. GlamGrove Salon is at the forefront of these trends, offering a range of services that tap into the growing demand for personalized and high-quality beauty experiences. By integrating natural and organic products, adopting the latest beauty technologies, and tailoring our services to meet the unique preferences of our clients in Middletown, CT, we are well-positioned to capitalize on the industry’s positive outlook.

Customer Analysis

We target a diverse clientele in Middletown, CT, including working professionals, students, stay-at-home parents, young adults, teenagers, bridal parties, and senior citizens. Our strategic location and broad range of services cater to those seeking convenience, quality, and a modern salon experience. By offering special promotions, student discounts, and personalized beauty treatments, we attract a wide audience looking to fulfill their beauty and wellness needs. Our approach ensures we meet the expectations of various customer segments, creating a loyal customer base and establishing ourselves as the go-to salon in the community.

Competitive Analysis

Our main competitors, The Iron Scissors, CitiHair Design, and Tara’s Beauty Studio, each offer a range of beauty services in Middletown, CT. Despite their strengths, they face limitations such as limited space, high staff turnover, and restricted marketing reach. GlamGrove Salon sets itself apart with a comprehensive service offering, expert staff, and a commitment to personalized customer experiences. Our use of premium products, state-of-the-art equipment, and a luxurious yet welcoming environment gives us a competitive edge. Additionally, our community engagement through exclusive promotions, loyalty programs, and special events solidifies our position as the preferred beauty destination in the area.

Marketing Plan

GlamGrove Salon offers a curated selection of hair, nail, skincare, waxing, and makeup services, with pricing designed to meet the needs of our diverse clientele. From affordable basic treatments to premium services, we ensure excellence in every offering. Our marketing strategy focuses on leveraging online platforms, including social media and a user-friendly website, complemented by SEO and email marketing to enhance our online presence and customer engagement. Collaborations with influencers, participation in community events, and traditional marketing methods like flyers and referral programs will help us attract and retain a broad customer base. Through these efforts, we aim to establish a strong brand identity and a loyal following in Middletown, CT.

Operations Plan

Our operational focus includes efficient appointment scheduling, exceptional customer service, strategic staff management, diligent inventory control, and robust financial management, all underpinned by a commitment to cleanliness and sanitation. Key milestones for our near-term success include securing a prime location, obtaining necessary permits, completing salon setup, hiring and training a professional team, launching targeted marketing campaigns, and implementing customer retention strategies. These steps will enable us to achieve our goal of becoming the leading beauty salon in Middletown, CT, with a monthly revenue target of $15,000 within our first year of operations.

Management Team

Under the leadership of Thomas Price, our CEO, GlamGrove Salon boasts a management team with a wealth of experience and a proven track record in the beauty industry. Thomas’s extensive background and strategic vision provide the guidance needed to navigate the competitive landscape and drive our salon towards achieving its business objectives. His leadership ensures that GlamGrove Salon operates with professionalism and a focus on innovation, setting the stage for continuous growth and customer satisfaction.

Financial Plan

To achieve our growth goals, GlamGrove Salon is strategically utilizing initial funding to cover key operational and marketing activities. Our financial strategy is focused on maximizing the use of our resources to generate sustainable revenue and ensure long-term profitability. Through careful management and strategic planning, we are committed to reaching our financial targets and establishing GlamGrove Salon as a financially stable and thriving business in the beauty industry.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

GlamGrove Salon is a fresh and vibrant beauty salon serving the Middletown, CT community. As a newcomer to the local beauty scene, we pride ourselves on being a unique establishment in an area that was previously lacking in high-quality salon services. Our mission is to provide exceptional beauty solutions that cater to the needs and desires of our customers, ensuring that each visit is a memorable and satisfying experience.

At GlamGrove Salon, we offer a wide array of services designed to pamper and beautify. Our offerings include comprehensive hair care services, from cutting and styling to coloring and treatments, ensuring your locks look their best. Nail services are also a cornerstone of our salon, where you can enjoy everything from basic manicures and pedicures to elaborate nail art. For those looking to rejuvenate their skin, our skincare treatments provide a range of options, including facials and peels tailored to address individual skin concerns. Additionally, we offer waxing and hair removal services to keep your skin smooth and hair-free, alongside professional makeup services for special occasions or a fresh daily look.

Conveniently located in Middletown, CT, GlamGrove Salon is perfectly situated to serve the local community and its beauty needs. Our prime location ensures easy access for all our clients, making it simple to enjoy a relaxing and beautifying session without the hassle of a long commute.

GlamGrove Salon is positioned for success for several key reasons. Our founder brings valuable experience from operating a successful beauty salon business prior to establishing GlamGrove. This experience is complemented by our commitment to offering superior services that exceed those of our competitors. We focus on the comprehensive needs of our clients, ensuring that we provide a range of beauty and grooming services unmatched in quality and scope by any other salon in the area.

Since our foundation on January 6, 2024, GlamGrove Salon has made significant strides as a business. We are officially registered as a C Corporation, highlighting our commitment to a structured and professional approach to business operations. Among our key accomplishments are the development of our unique company name, the creation of a distinctive logo that encapsulates our brand identity, and the acquisition of an ideal location that serves as the perfect backdrop for our services. These achievements mark just the beginning of our journey towards becoming a leading beauty salon in Middletown, CT.

III. Industry Analysis

The Beauty Salon industry in the United States is a thriving market, with an estimated size of over $60 billion in annual revenue. This industry encompasses a wide range of services, including hair care, skincare, nail care, and other beauty treatments. With the increasing focus on self-care and personal grooming, the demand for beauty salon services is expected to continue growing in the coming years.

One of the key trends in the Beauty Salon industry is the shift towards eco-friendly and sustainable practices. Consumers are becoming more conscious of the products they use on their skin and hair, leading to a rise in demand for natural and organic beauty products. This trend bodes well for GlamGrove Salon, as it positions itself as a sustainable beauty salon that offers environmentally friendly services and products to its customers in Middletown, CT.

Another trend in the Beauty Salon industry is the increasing popularity of personalized beauty services. Customers are looking for tailored experiences that cater to their individual needs and preferences. GlamGrove Salon can capitalize on this trend by offering customized beauty treatments and personalized consultations to ensure that each customer receives a unique and personalized experience. By staying ahead of industry trends and providing top-notch services, GlamGrove Salon is well-positioned to thrive in the competitive Beauty Salon market in the United States.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

Our primary target customers will be local residents of Middletown, CT. These individuals will likely seek convenient and accessible beauty services close to home. By offering a variety of services, we will aim to meet the diverse needs of this demographic.

We will also focus on working professionals who will require quick and efficient beauty treatments. Many of these customers will seek services during their lunch breaks or after work hours. We will tailor our hours of operation to accommodate their busy schedules.

In addition, we will target college students from nearby universities who will look for affordable yet stylish beauty treatments. Special promotions and student discounts will be offered to attract this budget-conscious group. We will create a social media presence to engage with this tech-savvy audience.

Lastly, we will not overlook special occasion customers, such as brides-to-be and party-goers. These clients will seek specialized services like bridal makeup and event styling. We will offer packages and bespoke services to cater to their unique needs.

Customer Needs

GlamGrove Salon ensures clients have access to high-quality products that cater to their diverse beauty and grooming needs. Clients expect personalized services tailored to their individual preferences and styles, ensuring they leave feeling satisfied and confident. The salon creates a welcoming and relaxing atmosphere where customers can unwind and enjoy their beauty treatments.

Customers look for skilled and knowledgeable staff who stay updated with the latest beauty trends and techniques. They also appreciate the convenience of easy appointment scheduling and timely service without long wait times. GlamGrove Salon addresses these needs by employing experienced professionals and streamlining the booking process.

Clients value hygienic and clean facilities that prioritize their health and safety. They expect transparent pricing with no hidden costs, ensuring they understand the value of the services they receive. GlamGrove Salon meets these needs by maintaining strict cleanliness standards and offering clear, upfront pricing information.

V. Competitive Analysis

Direct competitors.

GlamGrove Salon’s competitors include the following companies:

The Iron Scissors

The Iron Scissors offers a wide range of hair services including cutting, coloring, and styling. They also provide premium services like keratin treatments and hair extensions.

Price points vary, with basic haircuts starting at $30 and premium services reaching up to $200. The salon’s annual revenue is estimated to be around $500,000.

Located in the downtown area of Middletown, CT, The Iron Scissors serves a diverse customer base, including working professionals and college students. They are known for their modern and chic interior.

Key strengths include a highly skilled staff and a strong social media presence. However, the salon faces weaknesses such as limited parking availability and higher prices compared to local competitors.

CitiHair Design

CitiHair Design specializes in a variety of hair services, including cuts, color treatments, and bridal styling. They also offer nail care and skincare services.

Their price points are competitive, with haircuts starting at $25 and color services ranging from $50 to $150. The salon generates an annual revenue of approximately $400,000.

Located in a bustling shopping area in Middletown, CT, CitiHair Design attracts a mixed clientele of families and young professionals. The salon is known for its friendly and welcoming environment.

Key strengths include affordable pricing and a wide range of services. Weaknesses include occasional long wait times and a somewhat outdated interior design.

Tara’s Beauty Studio

Tara’s Beauty Studio offers comprehensive beauty services including haircuts, coloring, makeup application, and spa treatments like facials and massages. They also sell a range of beauty products.

Prices are mid-range, with basic haircuts starting at $35 and spa packages going up to $250. The studio’s annual revenue is estimated to be around $450,000.

Situated in a residential area of Middletown, CT, Tara’s Beauty Studio serves mostly local residents and loyal customers. The studio is known for its personalized service and relaxing atmosphere.

Key strengths include a loyal customer base and high-quality service. However, the studio’s weaknesses are limited online presence and less competitive pricing for some services.

Competitive Advantages

At GlamGrove Salon, we pride ourselves on providing superior services that cater to a wide range of client needs. Our comprehensive beauty and grooming solutions surpass those offered by our competitors. We offer personalized consultations, allowing us to tailor services specifically to each client’s preferences and requirements. This ensures that our clients receive exactly what they need to look and feel their best. Additionally, our team of highly skilled and experienced professionals stays up-to-date with the latest trends and techniques, allowing us to consistently deliver top-notch results.

Our salon stands out due to our commitment to using high-quality, eco-friendly products that are both effective and gentle on the skin and hair. This not only enhances the client experience but also aligns with the growing demand for sustainable beauty practices. Furthermore, we have created a welcoming and luxurious environment where our clients can relax and enjoy their treatments. Our strategic location in Middletown, CT, combined with convenient appointment scheduling and exceptional customer service, positions us as the go-to destination for beauty and grooming needs in the area. These competitive advantages collectively ensure that our clients always receive the best possible care and attention.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

GlamGrove Salon offers a variety of high-quality services and products to cater to the beauty needs of its customers. Each service is designed to provide exceptional care and results, ensuring clients leave feeling refreshed and pampered.

Hair Care Services at GlamGrove Salon include haircuts, coloring, styling, and treatments. Clients can opt for a standard haircut starting at around $40, while more specialized services like balayage or highlights are priced between $100 and $150. For those looking for advanced treatments such as keratin smoothing or deep conditioning, prices range from $75 to $150, depending on the complexity and products used.

Nail Services are another popular offering at the salon. Basic manicures and pedicures start at $25 and $40, respectively. For clients seeking more intricate designs or long-lasting options, GlamGrove provides gel manicures at $35 and acrylic nails starting at $50. Pedicure services can also include spa treatments and paraffin wax, with prices ranging from $60 to $80.

Skincare Treatments include facials, microdermabrasion, and chemical peels. A standard facial can cost around $75, while more intensive treatments like microdermabrasion and chemical peels are priced between $120 and $200. GlamGrove also offers customized skincare treatments tailored to individual skin types and concerns, which are typically priced on consultation.

Waxing and Hair Removal services are available for various parts of the body, including eyebrows, legs, and bikini areas. Eyebrow waxing starts at $15, and full-leg waxing is priced at approximately $60. For more sensitive areas, such as Brazilian waxing, clients can expect to pay around $70. The salon uses high-quality products to ensure a comfortable and efficient hair removal process.

Makeup Services are offered for both everyday looks and special occasions. A standard makeup application starts at $50, while bridal makeup packages can range from $150 to $200, often including a trial session. GlamGrove also provides makeup lessons for those looking to enhance their skills, with prices starting at $100 for a one-on-one session.

Each service at GlamGrove Salon is performed by skilled professionals dedicated to providing an exceptional experience. Clients can trust that they are receiving top-notch care and expertise, making GlamGrove a premier destination for beauty services.

Promotions Plan

At GlamGrove Salon, we will employ a variety of promotional methods and tactics to attract customers and build a strong clientele base. We will leverage online marketing extensively, utilizing social media platforms such as Instagram, Facebook, and Pinterest to showcase our services, share customer testimonials, and post before-and-after photos of our beauty treatments. Regular updates and engaging content will help us build a loyal online community.

We will also invest in a well-designed, user-friendly website that includes an online booking system, detailed descriptions of our services, and a blog featuring beauty tips and trends. Search engine optimization (SEO) will be a key focus to ensure our website ranks high on search engine results pages, making it easier for potential customers to find us.

To generate buzz and attract foot traffic, we will host a grand opening event with special promotions and discounts. This event will be promoted through local media, social media, and email marketing campaigns. We will also partner with local influencers and beauty bloggers to reach a wider audience and gain credibility within the community.

In addition to online marketing, we will implement a referral program that incentivizes existing customers to refer their friends and family to our salon. This program will offer discounts or free services as rewards for successful referrals, encouraging word-of-mouth marketing.

We will maintain a presence at local community events and fairs to increase brand visibility and connect with potential customers face-to-face. Offering free mini-services or samples at these events will provide attendees with a taste of our offerings and encourage them to visit our salon for a full experience.

To retain customers, we will develop a loyalty program that rewards repeat visits with exclusive discounts, free services, or special gifts. This program will make our customers feel valued and appreciated, increasing the likelihood of repeat business.

By employing these promotional methods and tactics, we expect to attract a steady stream of new customers while building a loyal and satisfied client base at GlamGrove Salon.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of GlamGrove Salon, there are several key day-to-day operational processes that we will perform:

• Manage online and phone bookings using a reliable scheduling system.
• Send appointment reminders via text or email to reduce no-shows.
• Accommodate walk-ins while balancing scheduled appointments.
• Conduct initial consultations to understand customer needs and preferences.
• Provide a range of beauty services including haircuts, coloring, styling, manicures, pedicures, facials, and more.
• Ensure all services adhere to high-quality standards and customer satisfaction.
• Maintain stock of beauty products, tools, and supplies.
• Track inventory levels and reorder items as necessary to avoid shortages.
• Organize storage areas for easy access and efficient workflow.
• Follow strict hygiene protocols for tools, equipment, and workstations.
• Clean and sanitize the salon regularly to create a welcoming environment.
• Dispose of waste properly and maintain a clutter-free space.
• Schedule staff shifts to ensure adequate coverage throughout the day.
• Provide ongoing training and development for staff to enhance skills.
• Foster a positive work environment to retain and motivate employees.
• Maintain a customer database to track preferences and history.
• Follow up with clients post-appointment for feedback and future bookings.
• Implement loyalty programs and promotions to attract and retain clients.
• Manage daily cash flow, including sales, expenses, and payroll.
• Utilize accounting software to track financial performance and budget.
• Prepare for tax obligations and financial reporting.
• Develop and execute marketing campaigns to attract new clients.
• Engage with customers on social media platforms to build brand awareness.
• Collaborate with local businesses for cross-promotions and events.
• Ensure all salon software and systems are up-to-date and functioning.
• Utilize a POS system for seamless transaction processing.
• Leverage customer management software to streamline operations.

GlamGrove Salon expects to complete the following milestones in the coming months in order to ensure its success:

• Secure a Prime Location:  Identify and lease a high-traffic location in Middletown, CT, that is accessible and visible to potential clients.
• Obtain Required Permits and Licenses:  Ensure all necessary local and state permits and licenses are acquired to legally operate the salon.
• Complete Salon Build-Out:  Design and build out the salon to create an inviting and functional space, including purchasing and setting up all necessary equipment.
• Hire and Train Staff:  Recruit experienced and qualified beauty professionals and support staff. Conduct comprehensive training to ensure high service standards.
• Launch Our Beauty Salon Business:  Execute a grand opening event with promotions to create buzz and attract initial customers.
• Implement Customer Retention Programs:  Develop loyalty programs and offer special promotions to retain customers and encourage repeat business.
• Achieve $15,000/Month in Revenue:  Focus on marketing, customer service, and service diversification to reach a sustainable revenue stream of $15,000 per month.
• Establish Strong Online Presence:  Develop and maintain an engaging website and active social media profiles to attract and interact with customers online.
• Build a Robust Appointment System:  Implement a reliable booking system to manage appointments efficiently and reduce no-shows.
• Develop Partnerships with Local Businesses:  Form strategic alliances with local businesses for cross-promotion and community engagement to increase visibility and client base.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

GlamGrove Salon management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Thomas Price, CEO

Thomas Price brings a wealth of experience to his role as CEO of GlamGrove Salon. With a proven track record in the beauty industry, Thomas has previously led a beauty salon business to success, demonstrating his ability to manage operations efficiently and drive growth. His strategic vision and deep understanding of the market make him well-equipped to steer GlamGrove Salon towards lasting success. Thomas is dedicated to fostering innovation and ensuring that GlamGrove Salon remains at the forefront of beauty and wellness trends.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, GlamGrove Salon needs $177,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 year annual balance sheet, 5 year annual cash flow statement, what is a beauty salon business plan.

A beauty salon business plan is a document that outlines the strategies you have developed to start and/or grow your beauty salon business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your beauty salon business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Beauty Salon Business

A business plan is required if you are seeking funding for your beauty salon business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a beauty salon business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Beauty Salon Business Plan Template

If you want to start a beauty salon business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty salons.

Below are links to each section of an example beauty salon business plan template:

Next Section: Executive Summary >

Beauty Salon Business Plan FAQs

What is the easiest way to complete my beauty salon business plan, where can i download a beauty salon business plan pdf, what is a salon business plan or beauty bar business plan.

A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business’s goals, business model, the type of services you will offer (beauty services, spa services, nail services, skin care services and/or hair salon services), management team, target market, and a marketing plan for the many ways you can reach new and existing clients. It also includes market research to support your plans and allow you to find the perfect salon location.

A comprehensive financial plan is also key to include so you can show investors the potential viability of your business.

Why Do You Need a Business Plan for a Beauty Salon?

What are the sources of funding for a beauty salon.

With regards to funding, the main sources of funding for a new beauty salon are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional salon business plan. Such a plan will give them the confidence that you can successfully and professionally operate your own business.

The second most common form of funding for any type of salon is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. 

This is all true for a new salon business plan or a plan to grow an existing salon business.

BEAUTY SALON BUSINESS PLAN OUTLINE

• Beauty Salon Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Beauty Salon Business Plan Summary

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