business personal statement introduction

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Home › University › How To Write A Personal Statement? 10 Tips + Student Questions Answered › How To Start A Personal Statement: Tips & Examples

How To Start A Personal Statement: Tips & Examples

• Published January 20, 2023

Table of Contents

We’re regularly asked the question “ how to start a personal statement ”? It’s a challenging task for anybody but worry not as we’re here to help guide you through the process. 

The introduction is the first thing the admissions committee will read. That’s why the first sentence of a personal statement should be a catchy, attention-grabbing hook or story that grabs the reader’s attention and sets up the main point of your essay.

A lacklustre introduction may lose your readers’ interest, preventing them from reading the rest of your personal statement!

But don’t worry, this article will guide you on writing a personal statement introduction, a few examples of opening sentences and how to captivate the admissions tutors. Without further ado, let’s get started.

Top Tip: Leave Your Introduction For Last

You know what they say, the hardest thing to do is  start . So skip the introduction for now and focus on the main body of your personal statement. If you’re not sure what your main content should be, read out how to write a personal statement guide.

After nailing down the main points, you’ll have a concrete idea of how your introduction can captivate the reader and stay relevant to the bulk of the writing. Go ahead and work on the rest of your personal statement.

Come back when you’re finished! And if you’re worried about your conclusion then check out our advice on  personal statement conclusions .

2. Cut To The Chase

You only have  4,000 characters  to sell yourself as an ideal student candidate. Make each character and paragraph count! That means forget about flowery words and directionless statements. When you start your personal statement, explain your motivations for choosing your course in one or two sentences.

Although you will discuss this in-depth in the main body of content, capturing your reader’s attention with a quick overview of why you’re enthusiastic about your chosen course is crucial. That’s why capturing the reader’s attention by jumping straight to the point is key to starting a personal statement.

3. Be Specific

Never give vague details when expressing why you want to pursue your course. “I always wanted to be an engineer since I was a kid,” or “I want to become a doctor because I enjoy science” isn’t advised. 

On that note, if you’re applying to medicine refer to our guide on  how to write a medical personal statement . We suggest being more specific than that, and you can include your academic achievements too. Here are a few suggestions that may help you:

• You witnessed an inspirational figure in your life solve a massive problem with a specific skill set (doctor, engineer, etc.)
• While you were at a charity event, you encountered a problem that kept people in deprivation. By pursuing this course, you’re a part of the solution.
• You’re good at, and you enjoy a specific skill set. The course you’re eyeing puts great emphasis on this particular skill.
• There was a moment in your life when you succeeded in solving a problem. You felt significant by doing so, and you want to keep doing that for the rest of your life (teaching poor children how to read)
• You watched a movie or read a book that ignited your passion for the course. After doing volunteer work or part-time employment related to your course, you’re determined to pursue it.

Craft a sentence or two that encapsulates the core of your “why.” Do this, and your reader will want to read more!

4. Demonstrate Knowledge In Your Chosen Course

An essential element of starting a personal statement is to express why you’re enthusiastic about taking your chosen course. You need to demonstrate that you’re aware of what you’re getting yourself into in the process. Answer any of these prompt questions for inspiration:

• What do you find interesting about the course?
• How do you believe the course will help you achieve your goals?
• How will you use your chosen course to contribute to society?
• What hurdles do you expect to encounter, and how will you handle them?

Decide which of these questions fits best into the main content of your  personal statement . Write your answer in a sentence or two, weave them into your application essay and think about the help you received from your tutors in the past.

5. Ditch The “Since I Was A Child” Line

We’re often asked  what not to put in a personal statement  and “Since I was a child” is a cliche statement that gets thrown around haphazardly. How many students have said this at least once in their personal statements?

Recalling your childhood passions is a weak “why” for pursuing your course. Why? Because the admissions committee is looking for a relevant and up-to-date reason.

When you were little, you had zero knowledge and little enthusiasm to become successful in your field. You had no idea what skillsets you needed or what other options were available to you.

But if you were to cite a recent event in your life that supports your determination to pursue your course, that screams “educated choice” right there. And  that  is what the admission committee is looking for after reading hundreds, if not thousands of introductions.

6. Brainstorm Several Versions Of Your Opening Lines

The desire to get it right the first time paralyses you from starting. So permit yourself to write freely. Write as many versions of your opening lines as possible.

Don’t worry about the grammar, spelling, or character count just yet. Type everything that goes off the top of your head. When you’re done, take a look at your list.

Cross out the ones you dislike, and encircle the ones you think have potential. Then start piecing the puzzle pieces together to check out if the intro lines fit with the rest of your personal statement. 

If you’ve found three potential opening statements, try reading them aloud together with the rest of your personal statement. Do they flow seamlessly into one another? Make the necessary adjustments. Play around with it until you feel you’ve hit the spot.

7. Make Your Opening Statement Error Free

Your opening statement is your hook line. Spelling or grammatical errors at the start discourage your reader from reading further. If you have errors at the beginning, you’ll most likely have them in your main content!

So make sure your English is simple, flawless, and straightforward. Run your personal statement through a tool like Grammarly to weed out most of the errors.

The Hemingway app is also a helpful tool for checking for passive voice and other writing problems. Take advantage of writing assistant tools, especially if you’re a non-native English writer.

8. Read Examples Of Personal Statements

Read as many personal statement examples as you can. Any that captivated you, keep them in your notes. Figure out  why  these statements stood out to you compared to the others. What elements can you place in  your  personal statement?

When reading personal statements that put you off, find out why. What characteristics do they have that elicit a negative reaction from you? List them down, and make sure you avoid them.

After this exercise, you should have a few more ideas about your personal statement introduction.

9. Ask For Feedback

Never underestimate what feedback can give you. Ask your family, friends, and acquaintances about your opening statement. Does your personality shine through? Is it straight to the point? Does it flow smoothly with the main content of your personal statement?

Listen to what they have to say. Jot down important points. You’ll need their feedback to get a second opinion on whether it works for you or not.

10. Give Yourself Time

Your chosen career depends on your college education. And a first crucial step is to convince the admission committee you’re worth accepting into your university. You have to give your personal statement your best shot. Give yourself enough time to brainstorm and think everything over.

You can’t finish a complete,  well-written personal statement  in a week. Much less overnight!

So make sure you set aside enough time to put your best foot forward. After finishing a complete draft of your personal statement, put it down. Forget about it for a few days. Then come back and reread it.

With a fresh set of eyes, you’ll notice details you may not have seen before! Revise as much as you need.

Do I Need To Write An Introduction For A Personal Statement?

Yes, we recommend writing an introduction for your personal statement as it provides context to the rest of your writing. The introduction is an opportunity to make a good first impression and capture the university admissions officer’s attention.

What is a good opening sentence for a personal statement?

Here are some examples of a good opening sentence for a captivating introduction. Note how it ties into the university degree almost straight away with first-hand experience:

• “Growing up in a small town with limited resources sparked my curiosity and drive to pursue higher education and make a positive impact in my community.”
• “From a young age, I have been fascinated by the intricacies of the human mind and the power of psychology to improve people’s lives.”
• “As a first-generation college student, I am determined to break barriers and pave the way for future generations through a career in law.”
• “My passion for sustainable design was ignited by a volunteer trip to a developing country, where I witnessed the devastating effects of environmental degradation firsthand.”
• “A chance encounter with a blind person and their guide dog inspired me to pursue a career in veterinary medicine, with the goal of improving the lives of animals and their human companions.”

Please do NOT use these in your personal statements, use these to guide you on how you want to start your personal statement.

Can You Open Your Personal Statement With A Quote?

It is a risky move to open your personal statement with a quote and can come across as clichéd or insincere to the university admission officers. However, there are rare occasions when it can work, just make sure the quote relates to your degree and experience you’re writing about.

Get Ready To Write Your Personal Statement

How does one start a captivating personal statement? Take the time to think about what makes an effective introduction.

Read examples of personal statements from other students to glean ideas for how yours might stand out. Once you have read through some good ones, they should be more than just two or three!–look closely at what elements made them so successful. 

Then try applying those same principles on how to start a personal statement! Don’t forget to bookmark this post for future reference.

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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Outstanding MBA Personal Statement Examples

Introduction.

Applying to an MBA program is a lengthy process that involves multiple steps and numerous requirements. Some parts of the process are relatively simple, such as academic transcripts or test score submissions. 

Other parts are more complex and require more from you, such as the MBA essay(s) that you’ll likely have to submit. Of course, every bit of information you include in your application is vitally important because your application will be considered in its entirety before any decisions regarding your candidacy are made. 

However, certain portions of your application may hold more weight than others. There is no doubt that grades are important, and having a high GPA or an exceptional GMAT score certainly helps improve your chances of acceptance. 

Yet, numbers don’t leave much room for standing out, which is necessary when considering the sheer amount of applications MBA admissions committees have to sort through. However, writing an outstanding MBA personal statement is your chance to do precisely that. 

An exceptionally well-written personal statement could be the gateway to your success and could land your name on a shortlist for an interview invitation to the business school of your choice, getting you that much closer to an acceptance to a future MBA program. 

On the other hand, “ An essay that reveals any weakness in your candidacy could quickly put you in the reject pile,” so the stakes are high when you get to this point in your application. To learn more about where you should start, how you can ensure that your MBA personal statement makes you stand out, and what kinds of things you should avoid writing about - read on.

What is an MBA Personal Statement?

An MBA personal statement introduces you to the school’s admissions committee that you’re applying to. It is also an opportunity for you to show them what you could potentially contribute to the community that exists at their school.

For most schools, your chance to write a personal statement comes with your responses to the MBA essay questions. Each school has its own requirements when it comes to the MBA essay. There is only one essay prompt for some schools, and for others, there are multiple questions that you must answer. 

Similarly, some schools have word requirements that limit either the minimum or maximum word count that you can use for your answers, whereas others provide the question and let you decide how much to contribute.

Although each school has topics they typically like to cover, many schools change their questions from year-to-year, but some general themes tend to reoccur quite often in these kinds of prompts. One theme that often comes up has to do with your interest in the school or how you envision yourself fitting into the school’s program. 

For example, the Wharton School of Business at the University of Pennsylvania requests their applicants to answer “What do you hope to gain professionally from the Wharton MBA?” They also ask “how do you plan to make specific, meaningful contributions to the Wharton community?” 

Other schools are more interested in the theme of self-reflection. The University of Chicago’s Booth School of Business , for example, wants to learn “more about you outside of the office,” and they request that you take their essay as an “opportunity to tell us [them] something about who you are.” 

For many schools, the theme of goals and ambitions is a popular topic. At NYU Stern , they ask applicants, “What are your short and long-term career goals?” and  “how will the MBA help you achieve them?”Another major theme shared by many schools is that of leadership. 

Berkeley Haas requires that applicants consider how “the definition of successful leadership has evolved over the last decade and will continue to change,” and they’re interested in knowing “What do you need to develop to become a successful leader?” Although some schools branch away from these general subjects, these themes tend to be the most common, so the chances are good that you may have to write about one or more of these topics in your MBA personal statement.

Top Tips on Writing an Outstanding MBA Personal Statement

Focus on the question.

You’re going to want to keep in mind several things while you’re writing your MBA personal statement. One of the things is that you maintain a steady focus on the actual question(s) asked throughout your essay. Of course, the questions are often very open-ended and allow you to answer them in a variety of ways. 

Once you’ve chosen a path, try your best to stick with it and continuously remind yourself of the task at hand, so you can question whether you’re straying too far from what you’re trying to write about. Staying on topic and focusing on the question at hand will also help prevent you from wasting space and time on irrelevant information. 

Although the admissions committee probably doesn’t have a distinct black and white answer to the question that they’re asking, they are still looking for an answer, so make sure that you’re not just providing them with an autobiography. 

Writing about your strengths and experiences is still necessary, so make sure you cover any  relevant strengths and experiences in accordance with the theme and question. Although admissions committees are generally interested in applicants who write unique content, it is important to avoid getting too far off track with your MBA personal statement. There is still a question at hand to answer, with directions that must be followed, so don’t write about whatever you please.

Show Your Passion

A good, compelling MBA personal statement is chalked full of passion. If you let your passion shine through in every line, you’re bound to grab the attention of the admissions committee that reads your application. No business school is interested in an applicant that lacks passion and enthusiasm. 

The main goal of each school is to fill their cohort with future leaders, who are passionate and driven to succeed. Let them know what kind of  business goals you have in mind and give them an idea of your ultimate ambitions. Whether you want to create a startup, start a nonprofit, or even move up within the ranks of the company that you’re already working for, let the admissions committee in on how you view your future in the business world.

With that said, make sure it's overtly clear why that envisioned future has ignited a passion inside of you that has pushed you to apply for an MBA program. Ensure that you go back to the source of your ambitions and give them an idea of where your passion originally stemmed from. Doing this will help them understand your aspirations better, and it will also give them a better overall understanding of who you are at your core.

Get to Know the School

It should also be evident in your MBA personal statement that you’ve invested time into getting to know the school that you’re applying to. Schools differ from each other in varying ways, and each of their MBA programs have distinct features that set them apart from one another. 

If you can demonstrate an understanding of the school’s missions, values, and goals in your personal statement, it will let the admissions committee know that you’ve done your research. Knowing these things will also help you tailor your MBA personal statement to meet some of the school’s criteria. 

Once you know the goals of a school, you can detail various ways that you’re capable of contributing to them. Once you know their values, you can show them various traits, which you possess, that align with those values. Once you know what their mission is, you can highlight ways in which your mission is similar. 

Of course, it isn’t necessary to reflect every single virtue that the school values in your MBA personal statement, but if you’re able to make enough of these connections between yourself and the school, they’ll see that you’re a good fit for a future cohort, increasing your chances of acceptance into one of their programs. 

Let the admissions committee know why you feel their MBA program is the best fit for you. If you can think of some specific things that their program provides, such as experiential learning or internships, mention why these opportunities excite you. Additionally, if a particular member of their faculty or a specific course interests you, explain where your appeal is coming from. 

There are many ways for you to gain more information about a school that will be useful during this portion of your personal statement. You can check out the school’s website, reach out to department heads, look into previous or current students’ profiles, look at the school’s online forums and social media groups, and even attend their events scheduled for prospective students.

Highlight Your Leadership Qualities

Upon closer inspection of some business school websites, it will be apparent that most of them value leadership above all else. Essentially, all business schools are looking to fill their cohorts with students who will become global leaders in the future. 

If you can show a school’s admissions committee that you have leadership qualities and that you have the potential to be a great leader, it will undoubtedly pique their interest in you. The best way to do this is by providing an insight into your motivations, strengths, and capabilities by emphasizing experiences that you’ve had, which present you as a proactive person who takes charge of the situations. 

You don’t need to describe some grand situation where you made a global impact. However, if you’ve taken the initiative to lead a local fundraiser, or you’ve started a club and led them to a set goal, these are the kinds of experiences that are worth mentioning because they will portray you as a leader.

Back-Up Your Claims

It is of vital importance that you don’t merely tell admissions why you’re a good fit for their school, or that you’re a strong leader, or that you have what it takes to make it in the world of business. Instead, you must show them all of these things by backing up your claims with examples. 

Your claims will feel empty and baseless if you don’t have real-life examples to back them up. Rather than telling a school how resourceful or imaginative you are, tell them an anecdotal story that helps them independently draw this conclusion . 

You can describe a situation when you made use of connections you have within your community to get something done that would benefit everyone or a time when you had to come up with a creative solution to a setback that you were facing. 

Unlike general statements, stories are memorable and will be hard for admissions committees to forget about you if you tell them a story that shines a light on your best side. Keep your stories brief and to the point, but include the necessary details to illustrate the points you’re trying to make.

Mistakes to Avoid While Writing an MBA Personal Statement

Don’t be too eager to please.

Many people make a common mistake when writing their MBA personal statement by focusing too much on writing exactly what they believe the committee wants to hear. In other words, trying too hard to please the admissions committee can sometimes have the opposite effect. 

When taking on an MBA essay, if you write what you think the admissions committee is expecting, you’ll waste a perfect opportunity to show them your actual value to their program, and you’ll likely blend in with the rest of the applicants. 

Each admissions committee has boxes that they are looking to tick, and the overall goal is for you to tick as many or all of those boxes as possible in a natural manner. If your aim is fitting the bill, it will be obvious and will detract from your chance to come across as unique. 

It will also make for a dull and underwhelming MBA personal statement. Beyond fulfilling specific requirements, you should demonstrate that you have character. Don’t be afraid to break the mold, at times, if it will allow you to open up more and share something genuine about who you are. 

Diversity is essential at any business school because diverse perspectives are what make a cohort attractive and interesting. So, think of how you can contribute to this diversity and embrace your authentic self when you craft your MBA personal statement.

Avoid Summarizing Your Résumé

By the time that an admissions committee gets to your MBA personal statement, the chances are good that they’ve already read through your résumé . Thus, there is no need for you to restate information directly from your résumé during your MBA personal statement. 

The admissions committee has that information already, and you can trust that they will not forget it if it is worth remembering.  By the time they get to your personal statement, they are craving something original and fresh. 

The purpose of a résumé is to list your relevant experience, but the purpose of an MBA personal statement is to show why that experience matters and why it sets you apart from all the other applicants. 

If you want your essay to be captivating, you must draw the admissions committee in with your storytelling skills. Use vivid descriptions to bring the stories that you’re telling to life and take the admissions committee on a journey that demands their attention.

No Need to Apologize

A general rule to keep in mind when writing your MBA personal statements is to avoid making any apologies. If there is a portion of your application that you aren’t feeling overly confident about, don’t draw attention to it. 

It might feel like you must explain yourself, whether this means justifying a lower than average GPA or test score or why there is a gap in your employment. 

However, your MBA personal statement is a limited opportunity for you to convince an admissions committee of your candidacy for their program, so spending time on things that don’t accentuate your best side is a waste of valuable time and words. Rather than apologizing for your potential downfalls, draw the admissions committee’s attention away from those parts of your application. 

Give them a good reason to naturally forget those things by wowing them with an MBA personal statement that highlights all of the reasons you are the ideal choice for their next cohort. The only time it is acceptable to explain your shortcomings is if the essay question specifically asks about them.

Outstanding MBA Personal Statement Examples 

Goals essay example.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Sample Introduction:

Prior to COVID, I dreamed of a future as an entrepreneur building on my mother’s example of using business to make a difference in local communities. 2020, however, afforded me the opportunity to simultaneously begin pursuing the impact I hoped to make, even without my own venture, by participating in [Name] and [Name] recruiting efforts, while pausing to reflect on those aspirations.

Though I would still like to build on my mother’s legacy of community-minded entrepreneurship, I believe I will be able to make the most direct impact by founding my own venture capital fund that incubates companies from seed to late stage. My three years at [Company] have helped me develop analytical and operational skills necessary to be a thoughtful founder, but a Wharton MBA will help me refine my leadership style, as well as help me adopt the mindset of a community-minded investor.

Sample Body Paragraph:

With a flexible core foundation, I will use my time at Wharton to focus on classes that will uniquely help me achieve my goal. As a double major in Business Economics and Public Policy and Entrepreneurship & Innovation, I will not only understand the best way to use business to improve a community with classes like “Urban Public Policy and Private Economic Development,” but I can also study different methods to bring solutions to life with classes like “Venture Capital and Entrepreneurial Management” and “Finance of Buyouts and Acquisitions.” Best of all, I can begin applying and practicing what I have learned in the classroom by working with the [Company] or spending a semester in [Place] with the robust [Community] in the [Area].

Sample Conclusion:

After graduating, I intend to be an active alumni, joining the Alumni Angel group, as well as serving as a mentor for Wharton students. Bolstered by my experiences inside and outside the classroom, I will be ready to make my mark on the Venture Capital world, bringing more equitable access to financial resources for entrepreneurs of color. When I do, I know that I will have the support of my Wharton community behind me.

Why it Works:

This is a fantastic sample of a MBA personal statement for many reasons. Firstly, the applicant doesn’t waste any time and gets right into an explanation of their personal goals and aspirations at the beginning of their essay, which then ties into a brief explanation of the source of their inspiration. 

They also highlight their opportunistic nature by showing how they took advantage of the situation when COVID began. They consistently reference specific parts of the Wharton MBA program they’re interested in, such as some specific classes they intend to take. They also mention how they plan to use their experience at Wharton to make their dream a reality.

Contributions Essay Example

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

While I may have a few years before launching my own fund to transform local communities, during my time at Wharton, I intend to be an active participant in Wharton’s Anti-Racism goals, fighting to bring equity and inclusion with the same passion I have brought to my office and B/LX network. I want to help usher in a new era at Wharton focused on today’s business concerns where diversity and inclusion are top of mind.

I plan to be an active member of whatever initiatives are formed with student involvement seeking to effect that change, such as the Wharton Graduate Association (WGA). As a member of the [Organization], I can work with my peers to network in our hometowns to increase [Ethnicity] participation in MBA programs, which has been historically under-represented, as well as welcome prospective students as a host during [Initiative], to ensure that all who are interested feel welcome the moment they approach this school.

I have learned through my work at [Company] that one needs to bring in allies to improve diversity - cultivating a strong affinity group is a start, but not enough. As a member of the [Group], I will support Wharton founders, specifically ones with social ventures addressing poverty and inequality in the greater [City] community, thus growing student-funded entrepreneurship with a social benefit. As a fellow, I will also be able to further hone my own sense of leadership to understand the best way to motivate people to prioritize community benefit.

When not focused on ventures and leadership, I plan to school fellow students in the Tennis Club, share meals with the Wharton Food Club, and continue bragging about California’s Cabernet Sauvignons to the Wine Club. I envision my Wharton experience moving beyond the classroom to build an alumni cohort to last a lifetime, supporting each other to overcome the challenges we will inevitably face as we become next generation leaders.

This MBA personal statement is yet another strong sample. This applicant has clearly done their research and has discovered that they have a goal in common with the school they’re applying to. They focus on this shared goal and highlight how they intend to achieve progress towards it by working together with the school and its community. 

They make sure to back up their claims with examples of relevant work experience  that is in line with this vein of thought. Doing this demonstrates focus and shows that they are serious about their passions. 

Their conclusion further reinstates the fact that they are familiar with what the school has to offer, and it also flushes their personality out a little more. It also helps the admissions committee to envision the applicant fitting into the school’s community in various ways.

Self Reflection Essay Example

Essay 3: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Disability has always been close to home; my family and community have a long and painful history of degenerative disease. I often think of my uncle, who steadfastly refused to let others help him eat meals following a string of kidney surgeries, and to my grandfather, suffering from neurodegenerative decline, who would rather exert excruciating effort to walk up a flight of stairs than ask me to get reading glasses from his bedroom.

It dawned on me that a reliance on others to move through daily life slowly chips away at one’s humanity; that lost independence is a common denominator of disability, and it impacts people almost as meaningfully as the underlying medical condition does. While various technologies and medical subspecialties exist to ease physical suffering, there is woefully little out there aimed to mitigate this deeper psychological problem. What’s more, the data and tools to solve this issue do exist, but millions continue to suffer.

I’m driven by finding answers to the most complex, most challenging problems faced by humanity; the ones that are too daunting, or those that go unrecognized. I felt a moral obligation to intervene. What followed would help me discover my life’s mission – building AI-driven tech to improve healthcare.

Sample Body Paragraphs

I rallied a friend, and together we built an AI-driven, low-cost speech-recognition platform that enabled voice-activated control over electronic systems in a household, thus empowering individuals suffering from ALS and multiple sclerosis. It was an exercise in creativity and persistence. It was quite daunting at the outset - I still have scars from initial circuit prototypes exploding in my hand. But, in the end, our solution worked, and cost a fraction of a now commercially available solution like Alexa.

As I think back to my core questions of independence, disability, and the juxtaposition of

medical and psychological suffering, I see increased life expectancy as a testament to modern advances in medicine. I now want to start the conversation around ensuring that people like my uncle or grandfather live not just longer, but happier, more dignified lives.

In the long run, by proving the benefits of AI-driven healthcare to the world, I want to build an enterprise that not only continues to develop sophisticated technologies, solve complex medical challenges, and change lives, but also improves the underlying fabric of healthcare policy. Like Uber and Airbnb, my dream is to eventually create an organization that fundamentally shifts the contemporary regulatory paradigm in healthcare to one that evolves and appropriately reflects both the medical and psychological needs of the modern patient.

The more I study disability, disease, impairment, and their implications on the human psyche, the more I appreciate the power of community - the feeling that there are people who fearlessly stand with you as you look to defy the odds. As I look to achieve my life’s mission and create a better healthcare system, I can’t think of a stronger, more supportive, and more inspiring community than Harvard.

The general management toolkit, network, and leadership skills that I develop will stay with me long past my time at HBS. I am confident in finding co-founders, collaborators, and investors who are as passionate as I am about solving entrenched challenges in healthcare. I plan to engage in cross-disciplinary inquiry through the [Initiative], and strive to develop a deft understanding of the interplay between the business, policy, and technological aspects of healthcare, something made uniquely possible through close collaboration with HMS and HKS.

I am more inspired than ever to realize my dream of restoring the lives of millions who suffer through no fault of their own, and the Harvard MBA will enable me to achieve exactly that.

This essay manages to take a very broad MBA essay question and turn it into a highly focused and genuine personal statement. The applicant doesn’t merely state their goals, but paints a delicate picture of their very personal inspirations that have become their driving force. 

This MBA personal statement includes numerous details, while refraining from including irrelevant ones. Each part of the narrative that they’ve told is necessary and is carefully woven together to provide an accurate background of where their motivation stems from and how it has led them to apply to this school. 

They also reference relevant achievements and experiences that they’ve had that indicate a strong sense of leadership within them, making them an attractive candidate for the school they’re applying to.

1. What is the purpose of an MBA personal statement?

The general purpose of an MBA personal statement is to show the admissions committee a little more about who you are and why they should consider your candidacy for their program. It is also a chance for you to show your goals and ambitions, while demonstrating how they pertain to the specific MBA program you’re applying to.

2. How long should an MBA personal statement be?

Some schools have specific minimum or maximum word counts for their essays, while others don’t. A school will typically list these kinds of requirements together with the essay questions.

3. What should I focus on with my MBA personal statement?

Your MBA personal statement should focus on answering the question(s) that the school has provided. These questions vary from school-to-school, but are usually found on the applications page of a school’s website, along with all of the other information relevant to your application. In conjunction with your answer to the prompt, you may focus on describing experiences, skills, and goals of yours that are relevant to the MBA program you’re applying to.

4. Should I write a different personal statement for each school that I apply to if I’m applying to multiple schools/programs?

Yes. Not only does each school have their own essay questions, but each school also has its own set of values, missions, and interests. Thus, your MBA personal statement isn’t easily transferable from one school’s application to another. 

If you want to maximize your chances of getting accepted into a school’s MBA program, you must carefully craft a unique MBA personal statement for each school that you apply to.

5. What should I research before writing my MBA personal statement?

Some research into a school is necessary before you can begin writing an MBA personal statement to submit to them. You may want to research a school’s mission statement, curriculum, faculty, extracurricular activities, or other pertinent information related to their MBA program. 

It will be necessary to reference these kinds of things throughout your MBA personal statement when you explain why this particular school is the best option for you and why you are the best fit for their next cohort.

6. Should I mention my GPA or GMAT/GRE scores in my MBA personal statement?

No. Your academic transcripts and test score submissions will be part of a different section of your application. The admissions committee does not need to see the same information in two places. 

Use the MBA personal statement as an opportunity to improve your candidacy for the school’s program in fresh, new ways by discussing things that would not be possible to include in your transcripts or on your résumé.

Your MBA personal statement is a vital part of your MBA application, and, as such, it requires that you approach your writing process with careful consideration. Your personal statement is a significant opportunity to make a good impression on the admissions committee by showing them who you are and why you deserve a coveted spot in their program. 

Plan out what you want to say, and take your time organizing exactly how you’d like to say it. Remember that every word counts, so make sure that you stay focused and don’t get off-topic. Once you’ve written an outstanding MBA personal statement that you feel packs a punch, proofread your essay, and, if possible, have others proofread it as well to ensure that there are no errors that will detract from the content.

You should also make sure that your writing conveys a sense of confidence, creativity, and passion. If you account for all of these things, and you let your true self shine through in your MBA personal statement, then there is no reason why an admissions committee wouldn’t be interested in having you join their next cohort of students.

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Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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Writing the Personal Statement

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The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

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How to start a personal statement

The process of writing your personal statement can be simple if you know how to start. this is our guide on where to begin..

Make a plan

Prepare how you’re going to write your personal statement before you begin any of the actual writing. Note down how you want to structure it and what you want to say in each paragraph. By summarising what you’re going to write in a plan, you can assess whether your personal statement will flow and if you have all the things you need to include.

• What to include in a personal statement

Have a structure

Part of planning your personal statement is deciding how to lay it out. Keep in mind that you’re telling admissions tutors the story of you. All stories have a structure – there’s a beginning, a middle and an end. You can use a similar method to convey your motivation for choosing the subject you’re applying for.

There’s more than one way to structure a personal statement, but you should at least have a:

• Clear introduction
• Strong body of five–six paragraphs that link your experience and achievements to why you've chosen the subject
• Conclusion to summarise it all

A structured statement also shows admissions tutors that you can communicate effectively.

Begin with you

Tackling the introduction first? This is your chance to talk about you, your background, and your excitement for the course. It should then flow naturally into the middle paragraphs, where you can expand on why you’re interested in the subject you’ve chosen.

Tina, Lead Admissions Tutor for Adult Nursing at the University of Brighton , shared with us what she looks for in the first few paragraphs of a student's personal statement:

They should start their application with the reason why they are applying and if they have any personal insight into a role such as being cared for when they were younger, attending hospital to visit a relative or any other experience as part of a course, volunteering, or work. Tina, Lead Admissions Tutor for Adult Nursing at University of Brighton

Be to the point from the beginning

Your introduction shouldn’t be long-winded, so two or three sentences are usually enough. You only have 4,000 characters and about 47 lines to play with for the entire statement.

Don’t be afraid to go straight into talking about what excites you most about your subject and the motivation behind choosing to apply. Use language that’s punchy, concise, and relevant too. This will help you to show your ambition and enthusiasm to admissions tutors.

Avoid cliché opening sentences

Clichés are clichés because they’re overused. Put yourself in the shoes of an admissions tutor – they’ll be reading lots of personal statements, so the ones that stand out will be those that aren’t like the others.

Make a note of any clichéd sentences you can think of or have seen online, and check you don’t include them when writing your personal statement. Some examples to avoid include:

• ‘I have always wanted to study...’
• ‘I feel I’ve always had a passion for...’
• ‘From a young age...’
• ‘Since I can remember...’

Don’t feel pressured to write the intro first

The introduction seems like the obvious place to start. But you may find it easier to leave the introduction until the end. Start at whichever point suits you best, provided you have a plan and structure in place.

Fortunately, the intro is only a few sentences, and given that the most important content will come in the body paragraphs, it may make sense to start with these paragraphs.

Just start writing! Don’t feel that you necessarily need to write your personal statement in the order in which it will be read. This is only for the author to know. Dr Ceri Davies, Economics Director of Admissions and Recruitment at University of Birmingham

• Tips for writing your personal statement

Just get words down

The most important part of writing is to get words on paper. If you’re struggling to plan, try writing down the first words that come to your head about why you want to study the subject. If you do have a plan and structure, but don’t know where to begin, try taking the same approach. You can remove or edit any bits that you don’t like later.

Once you start writing you should hopefully enter a state of flow. You’ll piece sentences together and gradually craft an impressive personal statement.

Start by writing down all the reasons why you want to study the subject you are applying for and then, when all your enthusiasm is flowing, you can decide the order you want to put it in. Katherine Pagett, Student Recruitment Manager at University of Birmingham

• How to make your personal statement stand out

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7 Outstanding MBA Personal Statement Examples

For top 5 mba programs in the world: updated.

Featured Expert: Hassan Awan, MBA

Reviewing MBA personal statement examples can really inspire your own! Before applying to competitive professional programs, many students review medical school personal statement examples or law school personal statement examples , as these can be a great way to gauge what is expected of you. And if you are applying to an MBA – you should certainly review MBA personal statement examples! In this blog, we will teach you what an MBA personal statement is and why it’s needed, the types of essay questions commonly asked and how to answer them, and provide 7 MBA personal statement examples you can study to craft your own. This blog will also cover some of the key elements of a winning personal statement and some of the biggest mistakes to avoid when writing your personal statement.

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 26 min read

What is an mba personal statement.

An MBA personal statement is an integral part of any MBA application. But what exactly is it? Simply put, an MBA personal statement, sometimes called a goal statement or statement of purpose, is a summary of your goals and experiences, why you are applying to your chosen MBA programs and what you hope to achieve in doing so. It’s a document, written in essay form, that tells admissions committees the skills, experiences and fresh perspective you can bring to the program.

A personal statement convinces admissions committees that you are the most suitable choice for a position in a department of Business Administration. MBA personal statements work a bit like a great cover letter for a job interview. A good cover letter tells a hiring committee a bit more about you and your suitability for a job position. A great one will get you an interview or even a job offer from the chosen company. Similarly, your MBA personal statement should cinch your acceptance to a chosen program in the field of business administration.

For almost every application process, you’ll be asked to write a personal statement, and an MBA program is no exception. Schools want to know more about you. They want to know your motivations, your purpose in applying to business school, and any significant part of why you chose to pursue this degree. They’re looking for more than high grades and impressive resumes.

Admissions committees know that the competition is fierce, so they want to make the best decision possible. A personal statement is the best way to show them why your candidacy should be considered above others.

Your personal statement is your chance to shine. It’s a chance to make an impression on your business school’s admissions committee. It also shows committees that you have top-notch writing and communication skills, two things that are big assets to any future business leader. So, admissions officers aren’t just using your personal statement to measure how you stand out from the crowd, they’re judging your professional skillset as well. If you struggle with writing college essays for your application, consider reading some sample college essays to find inspiration and expert tips. Or, if you’re looking for a more holistic guide to the graduate school application grind, think about seeking help from an MBA admissions consulting service.

Still working on your MBA Resume as well? Here are some tips:

Common MBA personal statement prompts

For personal statements, MBA programs will usually pose a question to applicants, which the admissions committee expects to be answered in essay format. While the questions will vary from program to program and likely change from year to year, there are some commonly asked questions you can prepare answers for ahead of time.

These questions often seem a lot like common job interview questions, but it’s important to remember that the answers should focus on your personal, professional, and academic achievements that can relate to your MBA success. Admissions committees provide these personal statement prompts to encourage students to self-reflect on their motivations, goals and perspectives, and then to share their insights and discoveries with the school. Graduate school programs may also ask for a statement of purpose to ask you further questions about yourself, so review some graduate school statement of purpose examples and tips for extra help. The key is delivering a personal answer while tying it back to the skills and qualities needed to succeed in business school. It’s also good preparation for the MBA interview questions !

There’s no magic formula when it comes to writing the perfect personal statement, but there are some key elements that should be included to pack more of a punch. Aside from being well-written, MBA personal statements need to contain the content admissions committees are looking for, be presented in the essay format they want, and they need to keep the readers’ attention.

Below we’ve highlighted a few things to keep in mind when creating your personal statement.

Use essay format

Your personal statement needs to be organized in an essay format. A sentence or a short paragraph won’t do. Admissions committees are looking for a little more content, and a bit more structure. The typical word count of an MBA personal statement is around 400-1,000 words, so think one to two pages long. Some programs may have very strict word count requirements, while others may not specify the word count but ask students to answer two essay questions.

Craft your personal statement just as you would an essay, with an introduction, body paragraphs and a conclusion. Start with a brief introduction that captures the reader. Use the introduction to engage the reader and keep them reading until the end of the statement.

Follow this with 3 to 5 body paragraphs that dig a bit deeper into your answer to the prompt in front of you. Each body paragraph should elaborate on how you came to apply to MBA and what makes you a great candidate. Remember to always use examples to support your claims- in other words, “show, don’t tell” them your story!

The conclusion

For the conclusion, wrap up your statement neatly, impressing upon the reader that you are the right fit for the program. Your reader should be left with the incitement to action, namely, they should want to extend you an interview invitation.

Being able to master the short essay format will also show admissions committees that you have the writing chops needed to excel in their business program!

Keep in mind that personal statements are usually between 750 and 1,000 words, so they don’t need to be long, meaty essays. Be concise in your statement and cut out any unnecessary information or fluff that isn’t needed.

Have a compelling story

When writing your personal statement, it’s important to leave an impression. Admissions committees will remember a great narrative over another student with high marks in all their classes. Crafting a compelling narrative is easier said than done, but it can be done.

Consider the question being asked. Are they asking for a moment of personal achievement? Your greatest failure? Do they want to know what motivated you to apply for business school? From there, choose a significant moment in your life that relates to the question.

Tell the story of this personal moment, using narrative story structure to deliver it with the greatest impact. Story structure means taking the reader—the admissions committee—on a journey.

For example, a story about the time you decided to run a marathon might start with a bit of background on the race and why you decided to run it. Then it would talk about any obstacles or setbacks you faced in preparing for this challenge, and how you overcame them. In your essay, you could write about the race itself, your mindset and any unexpected difficulties like a twisted ankle, finishing with the result of you completing the marathon anyway or beating your personal best time. Discuss why this moment of personal triumph was significant to you and how it relates to your decision to apply to business school.

Use your natural voice

When writing your personal statement, it’s key to maintain your authenticity. It is, after all, a personal statement, so use your natural voice and style in your writing. Admissions committees appreciate unique voices, and it will be noticeable in your writing if you’re trying to be overly formal or adopt the style of another writer.

Remember that committees are asking who you are as a person. Being honest and natural in your responses will shine through with way more impact than trying to sound like the smartest person in the room or the most business-savvy applicant.

Prove your leadership qualities, be introspective and honest

No matter the essay question, it’s best to showcase your leadership qualities. Show admissions committees that you can be introspective and honest with yourself. They want to see proof of self-growth and self-reflection in the experiences you share in your personal statement.

Demonstrate your leadership as part of a team environment by highlighting the ways in which you built up your team or encouraged them. Show the admissions team that you have leadership over yourself as well, in your commitment to your goals, writing about how you saw a difficult project through to the end, or a moment of personal self-development in which you learned from past mistakes.

Share how you will contribute, and how the program will help you achieve your career goals

Lastly, draw attention to what contributions you can make to the school or program of your choice. Pump up your strengths and the unique perspective or skills you bring to the table. Present compelling arguments for why you should be chosen over others.

Also mention how the program you’ve chosen will contribute to your business education or help you achieve your career goals. Mention specific elements in the school’s culture or curriculum that you feel will be an asset to your education in business administration or your future in business.

Worried about your MBA Interview? These are some of the question types you can start preparing for:

What should be left out of an MBA personal statement?

Just as there are elements that need to be included in your MBA personal statement, there are parts to avoid as well. Some common mistakes in poorly written personal statements are making it too long, not proofreading or checking your work, and not answering the essay question effectively.

Below we’ve listed some key mistakes to avoid when writing your personal statement.

Similar to the above, your personal statement isn\u2019t another resume or a list of your extracurricular activities. Schools are asking specific questions about your personal motivations and experiences. If they need a rundown of your professional experience, they\u2019ll look at your MBA resume . ","label":"Don't just summarize your professional experiences or extracurricular interests","title":"Don't just summarize your professional experiences or extracurricular interests"}]" code="tab1" template="BlogArticle">

Below we’ve provided 7 examples of great introductions, body paragraphs and conclusions of MBA personal statements, each answering the common types of essay questions we talked about above.

1. What motivated you to apply for this MBA program?

My family owns one of the oldest small businesses in our tight-knit community. I have always been proud to be a part of this family tradition, and it is my dream to open a small business myself. During the pandemic, I witnessed my parents and their fellow small business owners struggle to keep the doors open and the lights on. Many businesses, some of which had been here for decades, were ultimately unable to and had to close their doors for good. This was difficult for me, as it is not just a failing business, but an individual’s dream being shuttered. There are many hard-working small business owners in my community who simply could not compete or adapt to the changes of the past year. And they had no system to guide them on how to get back on their feet.

My dream to become an entrepreneur has now evolved; in the future, I want to create a company which incubates local start-up businesses. In working with [Company], I have developed my leadership and organizational skills, but an MBA from [University] will allow me to grow into a community-minded leader. With [Company], I have been fortunate to be able to lead a team of like-minded individuals, and see how both my actions, and the actions of the team, can lift up us all. It would be my goal to view my community of small business owners in the same way: as one unit that can be raised out of the circumstances we are all mired in.

[University’s] MBA program was my first choice because its foundational values align with my goals. With the program’s focus on the operation and management of small business, I believe it will provide me with the proper toolset to serve local business owners and up and coming start-ups. [University] also focuses on entrepreneurial leadership and development, which will be a great class to augment my existing skillset. The curriculum of this program will provide me with the necessary professional skills I need to succeed as a small business owner myself, particularly with its foundation of management, finance and leadership. Since the program also holds a high standard for innovative, exemplary leadership, I feel it will augment my developing leadership style and skills and mold me into becoming the kind of leader my community and its business owners need right now.

The small business owners in my community are like members of a family, and when they were faced with difficult times, I was amazed to see how they supported one another, and reached out to one another. My goal as a business incubator would be to provide a space for these businesses who were struggling or had to shutdown to restart again and get back on their feet. To have a community support system to reinvigorate them. It would also be a resource for any budding entrepreneurs in the community, who were scared off by these challenging times or simply don’t have the resources they need to get off the ground.

After graduating, I will achieve my dream of running a business incubator with the full guidance of my experiences inside and outside the classroom. With the skills I will have learned, I will be able to give back to my community and make a true impact on the lives of its small business owners. I am passionate about my goals, and deeply committed to making a real, tangible difference in my community’s business sector. I will take the lessons I’ll learn at [University] with me throughout my life and career in business and pass along the tools and skills I will have learned to the small business owners, like my parents, for whom it makes such an incredible difference.

2. Who do you most admire?

The businessperson I most admire is not a well-known titan of industry. Her name is [Name]. She is the founder of a not-for-profit organization which provides stray animals in need with care and housing, as well as educates on proper animal care. She has been my mentor as I have volunteered for her organization for the last 3 years. My passion for animals led me to volunteer with [Organization], but it was the incredible example set by [Name] which inspired me to further my professional goals and pursue an MBA. With an MBA degree, I can pour my experiences, skills, and passion into helping other not-for-profits like [Organization] succeed and continue to help animals. The world, particularly the not-for-profit sector, needs more leaders like her. She continues to inspire me with the commitment and passion she has for her business.

The reason I admire [Name] is because of her dedication to her business, her sense of responsibility to her team and the animals, and her vision in creating a better solution to stray overpopulation and pet abandonment. Every day, she works to educate pet owners on the problems organizations like hers face, and the effect on the animals and communities involved. People often misunderstand the work done by animal shelters and organizations like [Name’s], and it’s important to not only raise awareness but educate others on the real problems we are seeing everyday, and the proven solutions that can be provided. Overpopulation of strays and inadequate pet care often mean our shelters are at capacity, stressing our already taxed resources. It sometimes means we’re not able to accept an animal in need off the street, because someone else has returned a pet they weren’t prepared to care for.

[Name] puts everything she has into her business to ensure it runs in a responsible, organized way, from caring for the animals, to managing staff and customers. She tackles problems head-on, and she is involved in every step of the process to see where we can make improvements. Every year, she organizes our Adoption Day event and fundraiser. She sets up pens for potential pet owners to interact with our animals safely, signs up new shelter volunteers and accepts donations. And then she is in charge of educational presentations and a thank you speech in front of the crowd of our supporters and donors. She truly makes being an organized professional an artform. As part of the team, she is our leader by example, showing our team how to organize and set up a safe, fun and successful event. She leads from the front and shows us how to properly care for animals and advocate on their behalf.

[Name] is not only dedicated to her position as the team leader and head of the organization, but personally takes the time to do the work around the shelter and can fill in for any position flawlessly. She proves the importance of being able to multi-task, and how crucial it is to know every part of the business, when she shows our shelter volunteers how to clean out cages, maintain our animals’ physical health with grooming or properly delivering necessary medications, and how to socialize our animals with structured play with other animals and humans. She uses her creative thinking and innovation to keep finding ways the team can work smarter, not harder, and brainstorm ways that we can improve the lives of our animals. When our resources aren’t enough, or a piece of equipment breaks down, there is always another solution. When we didn’t have enough proper feeding and water bowls for our pets, she took it upon herself to recycle pieces of PVC pipe and plastic storage bins from our storage room to create a feeding and watering system that saved us time in caring for our animals and provided space for everyone during busy feeding times.

My mentor will always be an inspiration to me in the world of business for her leadership qualities and the way she executes her vision. Not only is she a prime example of a not-for-profit business owner, but she also never lets herself forget why she’s there, and she always shows up for her business. Working in the not-for-profit sector requires a surplus of passion, patience, integrity and dedication. It also requires superb organization, knowing your business inside and out, creativity and innovation. She demonstrates these qualities every single day, and inspires others to develop these qualities within themselves, too. [Name] is the best example I can think of a leader, a not-for-profit business owner and someone who truly cares about their mission. I hope to emulate the qualities she has shown and instilled in me in my future professional life.

3. Describe a time you led a team and what challenges you faced, how you overcame them.

The bulk of my professional experience has been as a member of team. I have been fortunate to have experience both being a part of and leading a team of talented and dedicated individuals. Working at [Newspaper] as chief layout editor, I consistently lead a team of 5 layout editors in creating and publishing a weekly paper. Journalism is a fast-paced environment that requires focus and collaboration. My team edited, laid out and approved a large volume of pages each week, working under tight deadlines. Our work requires adaptation and perseverance, and a fair amount of commitment to see things through to their deadlines and complete a project to the best of one’s ability. In my role as chief layout editor, I had the invaluable opportunity to develop my leadership style, grow as a leader, and prove to myself and my team that I can lead.

Within a newsroom, there are multiple departments all operating with a degree of separation from one another, but all key parts of the overall team. Normally, the department heads are in contact with one another to fix problems quickly where they come up and stay in contact throughout the publication process. My team of layout editors would inevitably run into a roadblock or have a question they needed to pose to another department head about the copy. Communications between departments were usually streamlined by being communicated exclusively through department heads. If a team member had a request, it went through me and on to the appropriate department head. Since department heads were not always available at the time the issue arose, I took the initiative to make it easier for my team to get the answers they needed to work, even if myself or the other department heads were absent. Through a shared Slack message board, members of my layout team could post a request or question to the related department. All team members of that department would be able to see the request and respond. Or, messages could be sent directly to the individual to answer the request.

Another major hurdle was ensuring every page that came through our hands kept to our strict style and layout guidelines. As team leader, it was my responsibility to clearly communicate our style and layout guidelines to my team members, providing a comprehensive guide for them to follow. This guide became a staple in the office and part of the package prepared for new hires. The guide helped new hires onboard more quickly and increased the team’s self-sufficiency. All pages being worked on were also visible to the entire team, so everyone knew who was working on what and how projects were progressing in real time, without the need for constant meetings and updates.

Leading my team at [Company] was a challenging but rewarding experience. In my responsibilities as team leader, I learned valuable lessons about the importance of transparency, clarity and advocacy in the workplace. I learned the importance of fostering an environment where the entire team could excel and be self-sufficient. Being a leader is about much more than delegating, fixing problems and guiding team members. In an environment as dynamic and fast-paced as a newsroom, I learned how to use my creative skills to improve the work environment. By making these seemingly small changes to our communications and operations, the team was able to thrive. Through my time as leader, I believe my best accomplishments were removing the team’s hurdles to productivity and efficiency. Once I did, my team showed me how adept they were at leading themselves.

My greatest personal achievement was also the realization of a lifelong dream. This year myself and my water polo team won the gold medal for the Junior Olympics. It has been my dream to become an Olympian since I was young and being awarded a gold medal for competing in my sport has been by far my proudest moment. Not only was this a significant feat of athleticism, perseverance, and dedication, it was an affirming moment for me personally. It proved what I was capable of once I set my mind to something. It showed me what my passion and hard work could bring me.

My journey as an athlete has taught me many important skills applicable to every area of my life. Water polo is a team sport, and I could not have succeeded in this personal victory without the hard work, encouragement, and help of my teammates. The team’s strengths and weaknesses must complement each other to form the best unit it can. And thinking and functioning as a team helps keep us sharp and focused. Being a part of a team also inspired me to push myself and constantly improve upon my own performance. During training with my team, I often had doubts about myself and my performance. I never viewed myself as the strongest link, and saw only how I fell short compared to my teammates in speed, strength or maneuverability in the water. My teammate, [Name], noticed how hard I was pushing myself and encouraged me to share my self-doubt with her. I carried her following pep talk with me to the gold medal match. She told me that our teammates all relied upon one another, but that we were also there to support each other. To complement each other’s strengths and weaknesses. And she reminded me that my strengths were knowing who was the quickest, who was the strongest, and who was the best teammate for any given situation in a match. She pointed out that I had a knack for analyzing a situation quickly and immediately moving into position to support the teammate that needed it to maximize our chance of success in the round. Having the team’s expectations of me, knowing they were relying on me, but also supporting me, inspired me to be my best. To challenge myself and expand the limits of what I thought I was capable of.

Water polo is also a physically demanding sport, and my long hours of training and practice have taught me diligence, patience and perseverance, especially when there is a goal I am striving for. But frustration bubbles up in you when you don’t see results or even a shred of improvement. Self-doubt might creep in, because you know that even your best might just not be good enough. Not to mention, when you’re in the arena and all eyes are on you, it’s easy to get distracted. My self-doubt was keeping me from seeing my personal strengths, and the improvements I had made. The mix of frustration at lack of progress and determination to do better pushed me too hard. After my teammate’s inspiring talk, I started to focus on my strengths, playing out different match scenarios in my head and in the pool and practicing drills with my teammates to improve my reaction times.

I remember walking out and trying to tune out the noise and distractions. You run through the mental checklist, and you’re so focused you almost forget what’s coming next. It feels a bit like sleepwalking, because you’re not aware of what’s happening around you, but you don’t miss a thing. Everything you have practiced comes rushing back to you and you’re waiting for everything to start. When it does, there’s the snap to action. All your training is remembered in a single instant, and suddenly you’re ready for everything. Your team is with you, all of them connected to you, sharing the same thoughts. You don’t need to tune anyone out anymore, because the only thing that exists in your world is your team and the game. It’s almost hard to believe when the game is over and you come back to the real world. It’s a surreal feeling. And then you realize: we won.

Although I have achieved this personal goal through hard work and dedication to my sport, it has opened my eyes to the other possibilities still ahead of me. In achieving this milestone, it has made me strive to reach for the next rung on the ladder and keep improving myself in my sport and in my personal development. In achieving something I wasn’t always sure I could, I’ve shown myself what I’m capable of, and taught myself the value of challenging myself and growing myself.

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5. How will you contribute to school’s diversity?

As a female entrepreneur, I know the unique perspectives and value I can bring to the table. Growing up with a grandmother who started her own business had a huge impact on me, as it taught me what women in business are capable of. Now, as a proud business owner myself, I can see how my personal journey affects my approach to business. My grandmother owned a small hardware store, and hers was the only store around for miles in a rural area. She knew each of her customers by name, and took the time to chat with each one, providing advice or recommendations on their home improvement projects. As a child, I was astounded by her depth of knowledge and how she always seemed to have an answer for everything. It inspired me to follow her and soak up the information she had. As we worked, she also provided me with gems like ‘if they come back with a smile on their face, you’ve done your job’.

When I built my business, I was focused on one mission: to help empower my fellow female entrepreneurs and business owners. Now that I have been in business for a few years, it still amazes me how often my clients share stories with me that echo my own. We share so much of our struggles, triumphs and experiences, and yet we each have our own story to tell. We all have different reasons for going into business for ourselves. Some of the best interactions I’ve had are when my clients share their stories with me. When I was still working with my grandmother in her shop, I was helping a young girl with a school project. She wanted to construct a birdhouse and needed some help finding the right materials. Unlike her classmates, she wanted to construct the most unique birdhouse possible. Something the most colourful birds would call home. Together, we went through the store picking out flashiest glitter, buttons and faux feathers we could find. The following week, she returned to proudly show off her birdhouse, the most colourful I have seen yet. Seeing the proud smile on her face and seeing the result of what I had helped to build, ignited the spark that has never left me. Knowing I was a part of her passion project, of helping it become a reality, fills me with the same pride I feel now helping other women to succeed in their business. Whenever a client tells me that I’ve given them the tools they never thought they’d have access to or given them the advice they never knew they needed to succeed, I know I’ve done my job.

As a female business owner, I bring my own special brand to my business. My business was built on my personal passions and values, and it shows in every interaction with my stakeholders, my employees and my clients. My motivation to pursue my MBA comes back to my grandmother’s words of wisdom in doing my job. Doing the best job I possibly can for my clients. And I know I can’t continue to grow, and provide my clients with my best work, without continuing to develop myself professionally. In pursuing my MBA, I am filling myself up with even more knowledge, even more skills, that I can pass onto those who need my help.

6. Talk about a personal failure and what you learned from it.

Even as a child, I was never good at accepting failure. Whatever I did, I wanted to excel. And I quickly grew disinterested in activities I didn’t have a natural talent for. While in life it is inevitable to experience failures, there is one incident in my personal life that stands out. A few years ago, I was training for a national track and field competition. Track and field was something I was effortlessly good at, and I knew I would have no trouble competing when I qualified for the race. I would be racing in the 100 m sprint, a category in which I excelled and was sure to win first place. Even though I was assured of my victory, I devoted myself to my training. It was important to me that I show my best efforts and impress.

Before my defining race, I was warming myself up, preparing myself for the feat of athleticism. I also sized up the competition, taking note of the strongest runners, as I usually did. It became a pre-race ritual for me, to mentally catalog my opponents and consider how their strengths and weaknesses matched up to mine. There was one runner I noticed and dismissed immediately for being the smallest and weakest-looking of the group. Unlike the rest of us, he wasn’t warming up for the upcoming race. He was sitting quietly on his own, concentrating only on himself and whatever mental pep talk he was running through his head. Thinking nothing of it, I approached the starting line and waited for the gun blast. As soon as it fired, I took off, digging my toes in and launching myself ahead of the pack. I was pushing my body to its limits to reach that finish line. I could see my opponents falling back, on my heels but unable to catch me as I sprinted with confident strides. But to my surprise, the small runner I had dismissed so easily was a pace ahead of me in my sightline. Determined to beat him, I poured everything I had into my sprint, feeling the effort burn through me. But it wasn’t enough. The runner effortlessly flew over the finish line before me, nabbing the first-place prize I had worked so hard for.

While my defeat in an arena I excelled in could have brought bitter disappointment, it was also a good reminder for me that we all fail. Competition is inevitable, and we should never grow complacent in the areas where we excel. If we stop growing, our competition will catch up to us quickly and unexpectedly. If we want to stay ahead of the game, it’s important to keep improving. Because even the best athletes continue to train to stay at the top. My fellow runner didn’t care about their competition, and they weren’t concerned about comparing themselves to others. They were solely focused on their goal, as any top athlete should and will be. This is a lesson I took to heart.

During this race, I did also beat my personal best time, so it showed me that even if I excel at something, there’s always room for improvement. It taught me that complacency is the enemy of my success. I was so satisfied with what I thought to be my peak performance. I had thought I was at the top of my game. But this experience showed me how wrong that was, and how important it is to keep growing and developing myself. I’ve learned that even with our best efforts, we can sometimes still fall behind. Sometimes, someone’s strategy will be better. Or they’ll be better prepared. But mostly, it showed me that instead of focusing on how I measure up to others, I need to shift my perspective and ask how I measure up to who I want to be. My goal now shouldn’t be to be the best, my aspiration should be to become the best version of myself I can possibly be.

7. What are your career aspirations?

Brewing has been my family’s calling for generations, from my father brewing backyard beer to my ancestors’ colourful history of distilling illegal spirits. Recipes have been passed down through the family, and we each have our own favourites and specialties. Some of us add unexpected flavours to our home brews. Others swear by old or superstitious techniques. Still other members of the family have kept their ‘secret ingredient’ close to the vest. Something I want to change is the fact that the family hobby has never quite grown out of the backyard. Because the other family tradition is in the sharing of a cup, and I think with the growing popularity of micro-breweries and micro-distilleries, other families might enjoy a taste of our traditions, too. In applying for this MBA program, I believe it will help me to achieve my dream of opening a micro-distillery. It has long been my goal to own my own business and incorporate my passion for brewing. Being a small business owner requires supreme organizational and management skills, which [School’s] program will provide me.

In opening my own micro-distillery, I will be able to share my passion with my customers. The area in which I grew up has a unique history of locally made spirits, and the ingredients that grow in the area cannot easily be found anywhere else. They provide an inimitable flavour profile and a taste of the local land that cannot be matched. It is my goal to carry on the proud traditions of my hometown region by opening my own micro-distillery, to share our unique regional flavours with the world. Although my dad has taught me his home-brewing techniques, I also have experience working for [Beer Brand] as a brewer. Learning the modern techniques of brewing has definitely expanded my skillset, although brewing the same brand of beer, using the standard recipe, doesn’t have the same passion in it. My work experience has rounded out my technical skill as a brewer, and it has also given me some insight into the operations of a business. I’ve seen firsthand what it takes to operate a small business, and I know I have more to learn in this area. I know if I want to succeed in turning my family tradition into a real business, I need to build up my business sense. 

To achieve my goal of owning my own micro-distillery, it is important to have a strong business sense behind the passion and big idea. I believe with this program I will add the leadership, management and operational skills I need to see my micro-distillery off the ground. My business will need a team, and I will need to develop myself as a leader to be able to choose and develop my employees. I know I will also need to learn the management skills that will allow me to help them be successful. It is my belief that this program will instill in me the soft skills I need to become the leader and teammate I need to become to see this venture succeed.

Writing an MBA personal statement is tricky, but it is a must for any business school application. By following the above tips or studying the examples we’ve provided in this guide, you’ll be well on your way to writing an awesome personal statement. Finally, if you are looking for more inspiration, check out our Harvard MBA personal statement examples . This renowned institution is well-known for its standards. If you can write a personal statement like this, you can get into any MBA program out there!

MBA personal statements are typically between 750 and 1,000 words.

An MBA personal statement is almost like a cover letter for a job application. It is written in essay form and should explain why you are the right choice for an MBA program. Your MBA personal statement should also highlight why you wish to attend the schools you're applying to and what you hope to do with your MBA.

Yes. Most MBA programs will ask for a personal statement as part of their application process.

A general rule of thumb is to include a strong personal narrative, compelling arguments for your candidacy and qualities or strengths you will bring to the program you’re applying for.

Yes. Usually, schools will change the essay question each application cycle. Though this may vary depending on the program.

Some of the most common personal statement essay questions relate to personal achievements, motivations for applying to business school or how you will contribute to the school’s MBA program.

Yes. Admissions committees will be expecting your personal statement to be in short essay format. If it’s not, it may lead your application to the rejection pile.

The simplest way is to study the short essay format, read the essay question, reflect on your personal experiences, and answer the question being asked!

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PERSONAL STATEMENT EXAMPLE Business and Management Personal Statement

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Business and Management Personal Statement

Business is one of the most important components of modern life, and I find its dynamic and interdisciplinary nature very interesting. Having enjoyed studying Business Studies at GCSE and A level, I would like to further my knowledge and learn more about management theory and how different organisations operate in the Global economy. I look forward to applying my learning, and developing practical managerial skills, by undertaking a work placement in industry to enhance my undergraduate study.

I am an extremely self-motivated, organised and diligent student, who achieves in both independent and group working environments. The research and planning involved in my EPQ project, entitled, 'To what extent is branding the most important influence on consumer preferences of coffee shops?' is enhancing my self-study and organisation skills, and allowing me to utilise some of the business theories that I have studied. My A level subjects provide me with skills that complement my study of business. In geography, collecting primary and secondary data before analysing the results has developed my sampling and data handling skills. Cross-over topics include globalisation and demographics, which have helped my understanding of the world within which organisations operate. In history, a subject requiring investigation and review of different historians' interpretations of past events, I have developed my analytical and critical thinking skills. These skills are invaluable in business today, especially in the decision-making process.

I am an active member of my school's Sixth Form council, which has strengthened my oral presentation and problem-solving skills, as the council is based on finding solutions, through discussion, to issues raised. I have volunteered as a prefect and both an educational and peer supporter; responsible positions which required communication skills and maturity to assist lower year students. Through completing work experience at Waitrose, I gained an insight into the world of work, learning about the importance of customer service in the retail sector. I participated in the daily managers' meeting which reinforced the importance to me of leadership, teamwork and communication in business.

In addition, I was a member of the winning team in a school-wide Business Smart Programme that required us to generate and pitch a business idea to senior staff and an external business owner. These experiences confirmed my career aspirations are definitely within the area of Business Management. In addition to extra curricular school responsibilities, playing tennis has been my passion for a number of years and I regularly represent my tennis club's adult first teams in local leagues. Through competing in singles tournaments, I have progressed to an LTA rating of 5.2, which required significant perseverance and commitment to achieve. I am a trained tennis coaching assistant and have a part-time job helping to deliver junior lessons at my club. This allows me to apply my leadership, planning and communication skills to organise a group of young players who require clear, concise and structured direction in order to improve their game. I also captain a local table tennis team and have represented Chelmsford in the National Junior League. Playing so much sport whilst studying has required me to effectively prioritise and manage my time. Undertaking the Duke of Edinburgh Bronze, Silver and Gold awards has allowed me to participate in many varied activities and learn the importance of leadership, co-operation and determination to successfully overcome challenging situations and enjoy team expeditions.

I am very much looking forward to studying a degree in Business and Management at university to further both my theoretical business knowledge and its practical application into the 'real world'. I will grasp every opportunity available and am excited to face the challenges that university life has to offer.

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