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8 Simple Steps to Launching an Outdoor Learning Program

Learning outside regularly—whether for a class period or on a multiday trip—can improve students’ academic performance and health.

In addition to the many challenges of the past year and a half, nearly every educator can name a few unexpected opportunities brought on by the pandemic. Some integrated educational technology into their classrooms for the first time. Others learned the true value of differentiation when teaching from a distance.

And for some of us, the greatest opportunity that the pandemic provided was the opportunity to teach—and learn—outside. For example, at my school, we were fortunate enough to teach all of our classes outdoors for most of this past year. We used a local national forest for grade-level outdoor education trips. And now, with school resuming, we are finding that most of us still prefer outdoor venues for most meetings and gatherings.

Beyond the proven health and safety benefits of teaching outside during a pandemic, outdoor education is linked to a wide variety of positive results in areas such as overall school performance; physical, mental, and social health; reduced levels of stress, anxiety, and ADHD; and emotional and behavioral development, among others. It also provides a natural and easily accessible antidote to the skyrocketing screen time we’ve witnessed since the dawn of Covid-19.

Despite this evidence, many schools still hesitate to host outdoor education programs due to concerns about location, scheduling, budget, and safety.

For those interested in launching, modifying, or revisiting outdoor education as a pedagogical tool, consider harnessing the challenges of the past year and a half as an opportunity to act. Whether your goal is to develop multiweek expeditions in the backcountry or to simply build a community garden behind the school gym, these eight simple steps can help drive your planning.

Getting Students Outdoors

1. Start with “Why?”:  What are your learning outcomes? Do you want to focus on outdoor expeditions or adventures, environmental science, or just create outdoor learning spaces? Much of this depends on your school’s location, budget, and current commitment to outdoor education, so tailor your objectives to your context. Determining these programmatic goals up front can both unify your school community and clarify program goals and expectations.

2. Make it relevant:  Once you’ve answered “Why?” move on to answering “So what?” Do your research and align the program with the school, district, or state standards and/or strategic goals of the school. Consider all the relevant stakeholders involved—faculty and staff, administration, alumni, district/state officials, board of trustees, and parents. Learn to be fluent in the language of your key decision-makers. It will pay off in the long run.

3. Learn from others:  More often than not, the program you desire to create is already in place at another school. Do your research and contact existing programs that are aligned with your programmatic goals. The outdoor community is incredibly collaborative and willing to assist fellow enthusiasts. Don’t waste precious time reinventing the wheel.

4. Consider locations, scheduling, and funding: Traditionally, the biggest barriers to experiential education in secondary school settings are adequate locations, schedules, and funding. Proactively identifying your needs while researching and proposing some solutions within these three realms up front is essential when both launching a new program and modifying an existing one.

For example, some schools start by simply identifying a sunny patch of unused land on campus to install raised garden beds. Others take advantage of local county or state parks for class trips, retreats, or other related activities. 

5. Develop a proposal:  With the above settled, it’s time to develop your pitch. Start by compiling relevant research and data and preparing a risk management analysis. Brainstorm and anticipate concerns regarding safety, adult supervision, loss of academic classroom time, scheduling constraints, and logistics.

For example, if you know that afternoon thunderstorms are common in the area where you’ll be, how will you mitigate those risks? How many vehicles will you need to abide by rapidly changing Covid-19 protocols? Prepare thoughtful, honest responses that align with the needs and wants of your decision-makers.

6. Engage community stakeholders:  Though it is time-consuming and tedious, including faculty, staff, parents, and former students as early and often as possible is essential to establishing community buy-in from the start. Consider creating planning committees with the most enthusiastic members of these groups for consistency. Your proposal will be strengthened by support and ownership from the broader school community.

7. Develop assessment and evaluation methodologies: Although your programs will likely include a plethora of colorful, anecdotal evidence of success, it’s important to prepare for the skeptics during the spring budget-planning season. To counter expected criticisms or proposed cuts, plan to collect both quantitative and qualitative data, and consider your options regarding collection frequency and methodologies.

For example, many established programs focus on pre- and post-tests, surveys, anecdotal interviews, and deliberate reflection activities in the form of debriefs and/or after-action reviews. In addition, if you don’t have any data to start with, organizations such as the Association for Experiential Education (and their Journal of Experiential Education ) contain a multitude of peer-reviewed articles with pertinent evidence supporting all forms of education outdoors.

8. Crawl, walk, run:  When in doubt, start small. Under-promise and over-deliver. If this is a new program, focus on providing early evidence of success in order to justify follow-on sustainment or expansion.

We can all relate to the instinctual satisfaction of a breath of fresh air, a quiet walk along a creek, or a week in the mountains after a long, challenging year. As Walt Whitman wrote, “Now I know the secret of making the best persons; it is to grow in the open air and to eat and sleep with the earth.” Let’s harness the challenges of the past year as an unprecedented opportunity to guide our students back to the benefits of the natural world.

Wilderness Survival Training Business Plan [Sample Template]

By: Author Solomon O'Chucks

Home » Business Plans » B2C Sector

A wilderness survival training business is a company that offers courses and programs to teach individuals the skills and knowledge necessary to survive and thrive in outdoor wilderness environments. These businesses typically provide hands-on training and education on a variety of topics, including shelter building, fire making, water purification, navigation, foraging, basic first aid, and other essential survival skills.

The courses are designed to equip participants with the skills needed to handle various challenges and emergencies that may arise in the wilderness, such as getting lost, encountering dangerous wildlife, or facing adverse weather conditions. The training programs often take place in remote outdoor locations, providing an authentic wilderness experience.

A wilderness survival training business may cater to a wide range of clients, including outdoor enthusiasts, hikers, campers, backpackers, adventure seekers, and even professionals like park rangers, military personnel, and rescue teams. The courses can be tailored to different skill levels, from beginners to advanced survivalists.

Steps on How to Write a Wilderness Survival Training Business Plan

Executive summary.

Edge® Wilderness Survival Training Center, Inc. is an outdoor education and adventure company located in Jackson, Wyoming.

Situated in Jackson, Wyoming, our center benefits from its proximity to renowned wilderness areas such as Grand Teton National Park and Bridger-Teton National Forest. This allows for convenient access to diverse environments, enriching the training experience.

Our training programs are led by highly skilled and experienced instructors with extensive backgrounds in wilderness survival, outdoor education, and emergency response. Their expertise ensures the highest quality instruction and a safe learning environment.

We prioritize hands-on learning and practical exercises to provide participants with immersive experiences in real wilderness settings. This approach fosters confidence and enhances the retention of essential survival skills.

Company Profile

A. our products and services.

At Edge® Wilderness Survival Training Center, we provide a variety of programs tailored to different skill levels and interests. Our offerings include:

• Survival Skills Courses

We offer multi-day courses that cover fundamental survival skills such as shelter building, fire making, water sourcing, foraging, and navigation. Participants learn hands-on techniques through expert instruction and practical exercises.

• Advanced Wilderness Training

For those seeking more in-depth knowledge, we provide advanced training programs focusing on specialized areas such as primitive skills, advanced navigation techniques, wilderness first aid, and wildlife encounters. These programs are designed to enhance participants’ expertise and self-reliance in demanding wilderness situations.

• Expeditions and Adventure Trips

We organize guided wilderness expeditions to renowned destinations in the surrounding areas, including Grand Teton National Park, Bridger-Teton National Forest, and the Yellowstone ecosystem. These expeditions combine survival skills training with unforgettable outdoor experiences, allowing participants to put their skills to the test in real-world scenarios.

b. Nature of the Business

Our wilderness survival training will operate the B2C – Business to consumer business model.

c. The Industry

Edge® Wilderness Survival Training Center, Inc. will operate in the outdoor education and adventure industry.

d. Mission Statement

Our mission is to empower individuals with the knowledge, skills, and confidence necessary to thrive in the wilderness. We are committed to providing comprehensive and immersive training programs that promote self-reliance, outdoor stewardship, and a deep connection with nature.

Through expert instruction, hands-on experiences, and a commitment to safety, we aim to equip our participants with the tools they need to navigate and survive in challenging wilderness environments.

e. Vision Statement

Our vision at Edge® Wilderness Survival Training Center, Inc. is to be the premier provider of wilderness survival training, setting the standard for excellence in outdoor education and adventure. We aspire to inspire a new generation of outdoor enthusiasts who are skilled, knowledgeable, and respectful of the natural world.

f. Our Tagline (Slogan)

Edge® Wilderness Survival Training Center, Inc. – “Embrace the Wild. Thrive in Nature.”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Edge® Wilderness Survival Training Center, Inc. will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure

• Chief Operating Officer (Owner)
• Training Center Manager
• Administrative Officer (Cashier)
• Marketing and Sales Officer
• Trainers (Instructors)
• Customer Care Executive.

i. Ownership/Shareholder Structure and Board Members

• Ronald Santos (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
• David Buchanan (Board Member) 19 Percent Shares
• Simon Plumtree (Board Member) 10 Percent Shares
• Tim Wilberforce (Board Member) 10 Percent Shares
• Christiana Johnson (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Edge® Wilderness Survival Training Center has a team of highly skilled and experienced instructors with expertise in wilderness survival, outdoor education, and emergency response.
• The center prioritizes hands-on learning and practical exercises, providing participants with immersive experiences to enhance their skills and confidence in wilderness survival.
• Situated in Jackson, Wyoming, the center benefits from its proximity to renowned wilderness areas, offering diverse environments for training and expeditions.
• Edge® Wilderness Survival Training Center offers a range of programs, including survival skills courses, advanced training, and guided expeditions, catering to various skill levels and interests.
• The center prioritizes safety and adheres to strict protocols to ensure the well-being of participants during training and expeditions.

b. Weakness

• The center’s operations may be affected by seasonal variations and weather conditions, limiting the availability of certain programs during certain times of the year.
• Depending on the specific amenities and facilities available at the center, there may be limitations on the size of groups that can be accommodated or the types of programs that can be offered.
• The market for wilderness survival training may be niche, potentially limiting the size of the target market.

c. Opportunities

• The increasing popularity of outdoor recreation and adventure activities presents an opportunity for Edge® Wilderness Survival Training Center to tap into a growing market.
• Forming partnerships with outdoor organizations, such as adventure travel companies or educational institutions, can expand the reach and visibility of the center’s programs.
• Developing specialized training programs for specific target groups, such as corporate team building or youth organizations, can attract new clientele and diversify revenue streams.

i. How Big is the Industry?

The outdoor education and adventure industry that wilderness survival training is a part of is not a big industry.

ii. Is the Industry Growing or Declining?

It is worth noting that outdoor education and adventure have been experiencing growth and increased interest over the years. The rising popularity of outdoor activities, adventure travel, and the desire for experiential learning have contributed to the demand for wilderness survival training programs.

iii. What are the Future Trends in the Industry?

As more people seek to reconnect with nature and acquire practical skills for outdoor adventures, there may be a growing demand for wilderness survival training. This trend could be driven by a desire for self-reliance, personal growth, and a greater appreciation for sustainable living.

Technology may play a larger role in wilderness survival training, both in terms of instructional techniques and the use of outdoor gear. This could include the integration of virtual reality, online learning platforms, and wearable devices for navigation and safety purposes.

Given the growing awareness of environmental issues, there may be a greater emphasis on teaching sustainable practices and promoting environmental stewardship within wilderness survival training programs. This could involve integrating eco-friendly techniques, Leave No Trace principles, and education on responsible wilderness use.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the wilderness survival training line of business. This is so because the wilderness survival training business is a niche idea in the outdoor education and adventure industry.

v. Can You Sell a Franchise of Your Business in the Future?

Edge® Wilderness Survival Training Center, Inc. has plans to sell franchises in the nearest future and we will target major cities with wilderness in the United States of America.

• There may be existing or emerging competitors offering similar wilderness survival training programs in the region, posing a threat to market share.
• Economic downturns or fluctuations can impact discretionary spending on outdoor activities and adventure programs.
• Compliance with regulations and securing necessary permits for conducting activities in wilderness areas may pose administrative challenges.

i. Who are the Major Competitors?

• REI Outdoor School
• NOLS (National Outdoor Leadership School)
• Bear Grylls Survival Academy
• Survival Training School of California
• Boulder Outdoor Survival School (BOSS)
• The Pathfinder School
• Wilderness Awareness School
• Ancient Pathways Survival School
• Sigma 3 Survival School
• Maine Primitive Skills School
• Mountain Shepherd Wilderness Survival School
• Adventure Out
• Earth Native Wilderness School
• Mountain Scout Survival School
• Alderleaf Wilderness College
• Primitive Pursuits
• Jack Mountain Bushcraft School
• Survival Training Incorporated
• Outdoor Adventure Skills
• True North Wilderness Survival School.

ii. Is There a Franchise for Wilderness survival training Business?

No, there are no franchise opportunities for wilderness survival training businesses.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Wilderness Survival Training Businesses ?

Yes, there are policies, regulations, and zoning laws that can affect wilderness survival training businesses in the United States. These regulations can vary at the federal, state, and local levels.

Wilderness survival training businesses operating in ecologically sensitive areas may be subject to environmental regulations aimed at protecting natural resources and wildlife. These regulations may include restrictions on campsite locations, waste management practices, or regulations related to protected species.

Outdoor education businesses are typically required to have appropriate safety measures in place to ensure participant well-being. This may include having trained staff, emergency response plans, and equipment in case of accidents or emergencies.

Depending on the services offered, there may be industry-specific certifications or qualifications required for instructors or guides leading wilderness survival training programs. For example, certifications in wilderness first aid or outdoor leadership may be beneficial or mandatory.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target audience primarily consists of adults aged 18 to 45. However, we may also offer specific programs or workshops tailored to younger participants, such as teenagers or families.

ii. Level of Education

Our target audience typically has a range of educational backgrounds, from high school graduates to college-educated individuals. We cater to individuals seeking practical outdoor skills and experiential learning beyond formal education.

iii. Income Level

Our target audience includes individuals with varying income levels. While our programs may have associated costs, we strive to offer a range of options to accommodate different budgets, ensuring accessibility for a broad audience.

iv. Ethnicity

Our programs are open to individuals of all ethnicities and backgrounds. We aim to create an inclusive and diverse learning environment that welcomes participants from various cultural backgrounds.

v. Language

English is the primary language used in our training programs and instructional materials. Proficiency in English is generally expected, although we may consider offering translation or interpretation services upon request.

vi. Geographical Location

Our primary focus is on individuals located in or near Jackson, Wyoming. However, we may attract participants from other regions and even international visitors who are interested in wilderness survival training in a specific geographic area.

vii. Lifestyle

Our target audience generally consists of outdoor enthusiasts, adventure seekers, and individuals with an interest in nature exploration and self-reliance.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch the Attention of Potential Clients.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with other outdoor education and adventure service providers and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for each of our clients.
• Create an efficient content marketing strategy.
• Create a community for our freelance marketers and influencers.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

Edge® Wilderness Survival Training Center, Inc. will adopt the following pricing strategies:

• Cost-Plus Pricing
• Value-Based Pricing
• Competitive Pricing
• Dynamic Pricing
• Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, freelance marketers, and social media influencers to help refer clients to us.

Edge® Wilderness Survival Training Center, Inc. will also leverage the 4 Ps of marketing which is the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our patients and donors.

b. Inventory Strategy

The fact that we will need wilderness survival training supplies per time means that Edge® Wilderness Survival Training Center, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

• Bank Transfers
• Credit or Debit Card
• Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

Return Policy

We will outline our cancellation policy, including any applicable fees, notice periods, and refund policies for unused portions of prepaid memberships.

Edge® Wilderness Survival Training Center, Inc. will offer incentives to existing members who refer new members to our training center. This can include discounts on future classes or merchandise, free trial sessions, or other rewards.

We will guarantee a safe training environment for our members, by implementing appropriate safety protocols, equipment maintenance, and qualified training staff.

Edge® Wilderness Survival Training Center, Inc. will prioritize customer satisfaction by addressing concerns or issues promptly, ensuring open communication channels, and providing a positive and supportive atmosphere for all members.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients can contact our wilderness survival training business through multiple communication channels, such as email, phone, and social media. We will also make sure that all contact information is clearly displayed on the business’s website and promotional materials.

We will foster a culture of putting clients first, where staff are trained to listen actively and empathize with clients’ needs. We will implement a CRM system to manage client data, track appointments, and follow-up activities.

Operational Plan

Edge® Wilderness Survival Training Center, Inc. will secure a suitable facility that includes training areas, classrooms, equipment storage, and administrative space.

Ensure the facility meets safety regulations and is equipped with necessary amenities for participants and staff.  Acquire and maintain appropriate outdoor equipment, gear, and training materials for effective instruction. Design comprehensive and engaging wilderness survival training programs that cater to different skill levels and participant interests.

Develop and implement robust safety protocols to minimize risks during training programs. Conduct thorough risk assessments of training activities, locations, and equipment to ensure participant safety. Provide participants with clear safety guidelines and instructions, including emergency procedures and proper use of equipment.

a. What Happens During a Typical Day at a Wilderness Survival Training Center?

During a typical day at a wilderness survival training center, participants engage in a range of activities designed to develop essential skills for surviving and thriving in the wilderness. The day usually starts with an introduction and briefing by instructors, followed by hands-on skill development sessions.

Participants learn and practice wilderness survival techniques, such as fire building, shelter construction, navigation, and foraging for food. Field training and simulations take place in the wilderness, allowing participants to apply their skills in realistic scenarios.

Outdoor cooking and food preparation sessions teach participants how to gather and cook food using limited resources. Team-building exercises foster collaboration and problem-solving skills. The day concludes with a recap, Q&A sessions, and relaxation time.

b. Production Process

There is no production process when it comes to a wilderness survival training business.

c. Service Procedure

The service procedure for a wilderness survival training center typically involves the following steps:

• Program Selection
• Registration and Enrollment
• Preparatory Information
• Arrival and Orientation
• Training Sessions
• Skill Development and Practice
• Field Training and Scenarios
• Debriefing and Feedback
• Program Conclusion
• Follow-up and Support.

d. The Supply Chain

Edge® Wilderness Survival Training Center, Inc. will establish business relationships with wholesale supplies of wilderness survival merchandise.

e. Sources of Income

Edge® Wilderness Survival Training Center, Inc. will generate revenue from teaching individuals the skills necessary to survive and thrive in outdoor wilderness environments and also from selling wilderness survival kits.

Financial Plan

A. amount needed to start our wilderness survival training.

Edge® Wilderness Survival Training Center, Inc. would need an estimate of $750,000 to successfully set up our wilderness survival training business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding, and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $250,000.
• Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $70,000
• start-up inventory – $35,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Equipment and maintenance – $150,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Edge® Wilderness Survival Training Center, Inc. will not initially build a new facility for our wilderness survival training; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Wilderness Survival Training Business?

• Staffing Costs (salaries, wages, benefits, and training for instructors, administrative staff, and support personnel).
• Rent or mortgage payments, utilities (electricity, water, heating/cooling), maintenance, repairs, insurance, and property taxes for the training facility.
• Ongoing costs for acquiring and maintaining outdoor equipment, gear, training materials, first aid supplies, navigation tools, communication devices, and other necessary items.
• Expenses related to marketing campaigns, website maintenance, online advertising, print materials, promotional materials, and partnerships with outdoor organizations or travel agencies.
• Costs associated with obtaining and renewing necessary licenses, permits, certifications, and any regulatory compliance requirements.
• Training and Certifications
• Costs for office supplies, software licenses, accounting and bookkeeping services, legal fees, taxes, and other administrative needs.
• Expenses for fuel, vehicle maintenance, and insurance.
• Miscellaneous Expenses.

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $65,000 per year
• Training Center Manager – $48,000 per year
• Trainers (Instructors) – $45,000 per year
• Administrative Officer (Cashier) – $35,000 per year
• Marketing and Sales Officer – $35,000 per year
• Customer Care Executive – $28,396 per year.

f. How Do You Get Funding to Start a Wilderness Survival Training Business?

• Raising money from personal savings and sale of personal stocks and properties
• Applying for a loan from your bank/banks
• Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your product/service.

On average, a one-day wilderness survival training workshop may range from $100 to $300 per participant. Multi-day programs or workshops that span a weekend or a few days can range from $500 to $1,500 per participant. More extensive programs, such as week-long or multi-week expeditions, can range from $2,000 to $5,000 or more, depending on the inclusions, accommodations, and additional services provided.

b. Sales Forecast?

• First Fiscal Year (FY1): $300,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $550,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1): (20% of revenue generated)
• Second Fiscal Year (FY2): (25% of revenue generated)
• Third Fiscal Year (FY3): (30% of revenue generated)

d. Profit Margin of a Wilderness survival training 

The ideal profit margin we hope to make at Edge® Wilderness Survival Training Center, Inc. will be between 10 and 25 percent on service charges.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Edge® Wilderness Survival Training Center, Inc. will grow our wilderness survival training business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the tenth year.

b. Where do you intend to expand to and why?

Edge® Wilderness Survival Training Center, Inc. plans to expand to

• Denver, Colorado
• Seattle, Washington
• Salt Lake City, Utah
• Portland, Oregon
• Anchorage, Alaska
• Asheville, North Carolina
• Missoula, Montana
• Bozeman, Montana
• Jackson, Wyoming
• Flagstaff, Arizona.

We intend to expand to these locations because these cities offer a blend of urban amenities and convenient access to wilderness areas, making them popular destinations for outdoor enthusiasts and nature lovers.

The founder of Edge® Wilderness Survival Training Center, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.

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• Mar 7, 2019

10 Steps to Starting Your Own School Outdoor Education Program

Updated: Mar 24, 2019

Imagine a world where every school has outdoor education built into the school fabric and ethos. Imagine a school where children are truly connected to nature. Imagine a class of children who plant, grow and harvest their own school canteen food.

Well, you'll be glad to hear that these things are possible in every school. In my view, schools have a responsibility to support outdoor learning on their school grounds to ensure the children they educate do not develop an acute case of Nature Deficit Disorder !

Even if your school is concrete from top to bottom, there are still many things you can do to get children outside the classroom and better connected to the natural world.

Step 1: Background Reading

Read ' Transforming Outdoor Learning in Schools ' from the Natural Connections Project on integrating outdoor learning in schools. This knowledge and background information will help to inform the rest of the process and get the ball rolling.

Step 2: Identify an Outdoor Education Space

Identify an outdoor education space on your school grounds. It could be a corner of the playground or in the shade of trees, for example.

Make sure that it's in a quiet place, away from the hustle and bustle of the main school buildings and near to bathroom facilities for convenience.

Step 3: Define the Goals of Your Outdoor Learning Program

Define the goals and specific objectives of your outdoor learning program. What activities do you want to offer your students (e.g. grow vegetables, campfire, cooking)? How old are the children who'll be learning in your outdoor space?

Will you need to build additional infrastructure to make the most of your site and ensure it supports year-round outdoor learning (e.g. an outdoor classroom , a teepee, a greenhouse)?

Step 4: Gather Ideas and Inspiration

Gather ideas and information. Don't hold back. Find photos and plans of existing outdoor learning spaces online.

Pinterest is a brilliant way to gather ideas and concepts on a digital pin board for you to refer back to later and share with others. Try this Pinterest board for hundreds of ideas on outdoor learning spaces.

Step 5: Write a Proposal for Your School's Outdoor Program

Write a detailed proposal for your school leadership and administrators. Ensure that it's carefully sequenced with clear steps and explanations of your ideas/design concepts with justifications.

It could take a month or a year to build and establish a outdoor learning space that supports your school outdoor education program, and certain elements could be designed and built by the children themselves to encourage student involvement from the beginning.

No matter the scope of your proposals, make sure they are SMART ( S pecific, M easurable, A ssignable, R ealistic and T ime-based).

Step 6: Outline Your Proposals to the Decision Makers

Request a meeting with your school's senior management and administrators. Be prepared with the following information and anticipate what their likely questions and concerns will be.

a) Compile relevant research supporting the benefits of outdoor education programs (for a quick research summary on the benefits of outdoor learning in schools click here and here ).

b) Conduct a risk-benefit analysis.

c) Anticipate questions and concerns regarding safety, adult supervision, loss of academic classroom time, scheduling constraints, etc. Be prepared with thorough, data-driven responses to all of these questions.

For a useful paper on the challenges of outdoor learning as perceived by teachers, check out ' Challenges to Learning Outdoors ' by Gary Chantrell (2015).

d) Practice your presentation until you feel confident and ready to be firm but polite. I would always recommend inviting a handful of enthusiastic students to make their case as well!

Step 7: Develop a Framework of Outdoor Learning

Develop a framework of outdoor learning which supports your curriculum outcomes and school ethos, while complementing lessons and extra-curricular timetabling.

Step 8: Notify and Inform Parents/Guardians

Get parents and guardians on-board with the outdoor learning program at your school, outlining your program framework and proposals. Remember to highlight the significant benefits of outdoor learning for their children!

Get permission slips and releases signed as required. In addition, some parents may be interested in volunteering throughout the year as helpers.

Step 9: Gather Outdoor Learning Resources and Share Expertise

Gather learning materials, build lesson plans and share expertise among your teaching staff. Go to our Knowledge Hub for more information and join our community to share ideas with other educators!

Remember to ensure risk management procedures are in place including first aid kits (and staff trained to administer first aid), emergency medical forms and suitable children to adult ratios for outdoor learning (this depends on the specific activities).

Step 10: Go Outside!

Establish ground rules, guidelines and expectations with the children. Then break your students outside of the classroom and get muddy outside!!!

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Make Outdoor Learning Your Plan A

• Posted August 18, 2021
• By Andrew Bauld
• Informal and Out-of-School Learning
• Teachers and Teaching

Now What? — A six-part series focused on education fixes as we head back to school in person.

As schools around the country sought a safe way to bring students back to classrooms last year, a solution emerged that had worked a century ago during another health crisis. 

In the early 1900s, tuberculosis raged unchecked, and the spread was particularly bad amongst children. To mitigate transmission, a pair of Rhode Island doctors offered an idea for a fresh-air classroom . They launched their first school in Providence in 1908, and at the end of the year, not a single child got sick.  

Two years later, 65 fresh-air schools opened around the country and hundreds more around the world. But with the advent of antibiotics after World War II, the wave of outdoor classrooms faded. 

When the COVID-19 pandemic began in the spring of 2020, leaders from four environmental education organizations formed the National COVID-19 Outdoor Learning Initiative to once again encourage schools and districts to look beyond their classroom walls.  

“A century ago, schools around the world used outdoor learning, and it’s a time-tested solution that we thought would work today,” says initiative co-founder Sharon Danks, CEO of Green Schoolyards America, one of the four environmental education organizations involved. 

Along with colleagues from the Lawrence Hall of Science at the University of California Berkeley, the San Mateo County Office of Education’s Environmental Literacy and Sustainability Initiative, and Ten Strands, Danks convened a nearly 300-person volunteer force of educators, public health officials, landscape architects, and more to create an online learning library with free tools and resources for schools to create their own outdoor learning spaces. 

As a result, schools and districts from Washington to Wisconsin, Maine and Texas, creatively used outdoor spaces to safely reopen. Now, the initiative is pushing for outdoor learning not simply as a response to the current pandemic, but a long-term solution to many of the inequities systemic in traditional academic settings. 

“We say our purpose is to make outdoor learning Plan A,” Danks says. 

What to consider when thinking about outside space at school

It’s a flexible alternative. With the CDC once again recommending as much fresh air as possible for students and educators, outdoor classrooms can be an easy and cheaper way to offer better air quality, as well as a way to increase school capacity. However, rather than thinking about moving everyone outside immediately, Danks says schools can start by having meals and afterschool programs or music classes outdoors. 

The economic investment in these spaces can also be flexible. While some schools purchased tents or installed outdoor Wi-Fi, others discovered solutions as simple as giving their students a 5-gallon bucket that could be used to carry supplies, then flipped over to serve as a seat under a shady tree. With a return to “normal” school still uncertain with the spread of the Delta variant and increasing mask mandates, outdoor classes, Danks says, could prove an alternative for years to come. 

“This is about schools and districts making plans for ongoing resilience,” says Danks. “COVID-19 is not the last event they will have to plan for, and the outdoor classroom is a good strategy to have in their arsenal.” 

"If restaurants were able to find space by converting parking spaces and sidewalks into dining space, there’s no reason schools can’t do the same." Craig Strang, associate director of learning and teaching, Lawrence Hall of Science

It works even in colder climates. It might seem like an option that can only work under ideal weather conditions, but outdoor classrooms flourished even in cold weather climates last year. 

In Maine, the Portland Public School District stands out as a success story, where the district created 156 outdoor classrooms to accommodate the more than 5,000 students out of 6,750 who wanted to return to in-person learning. The outdoor spaces, including nooks in nearby woods, were used throughout the year, even in the winter. 

Danks says the key to making outdoor classrooms work in extreme conditions is to keep kids warm and dry. That means keeping kids moving, offering warm drinks, and especially making sure everyone, kids and adults, have access to appropriate clothing. “We see outdoor clothing as outdoor infrastructure,” she says.  

Outdoors can be a permanent option. Craig Strang, associate director of learning and teaching at the Lawrence Hall of Science, says that the benefits of outdoor learning extend beyond just the current health crisis. 

“We know that outdoor learning accelerates learning itself and can help with the unfinished learning that resulted from schools closing, but outdoor learning isn’t just a remedy for the pandemic,” he says. “This is good for kids and human beings at all times.” 

Research has shown that outdoor learning can have huge benefits on student mental health and academic performance. Students are often calmer and better able to focus when learning in nature, and teachers have reported better behavior and social interactions with fewer disciplinary issues.

There are challenges. Of course, even in the best of times, outdoor learning has been a challenge for the most vulnerable students in schools that don’t have easy access to outdoor spaces. And yet Strang says outdoor learning can and should be an option for everyone. Two ideas he suggests:  

• Concrete classrooms: Strang says if restaurants were able to find space by converting parking spaces and sidewalks into dining space, there’s no reason schools can’t do the same, citing schools in urban settings that have used everything from umbrellas for shade and hay bales for seats to turn concrete playgrounds into inviting learning areas for kids. 
• Walking field trips: The Outdoor Learning Initiative has encouraged school districts to explore the idea of “walking field trips,” with teachers bringing students off campus and utilizing local parks and other public outdoor open spaces to hold programming. 

Want to learn more about outdoor learning?

• Explore some of the free online resources available at the National Outdoor Learning Library.
• Listen to this episode of the Harvard EdCast with curriculum expert Gerald Lieberman on environmental education.
• Hear more about why schools in Portland want to keep outdoor learning for good from Maine Public Radio.

More from the Now What? series:

• Treat Students Like Human Beings
• The Kids Are Still Not Alright — But Counselors Can Help
• Speed Up to Catch Up
• Grades, What are They Good For?
• Where Everybody Knows Your Name

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Opening an Outdoor Activity Center?

How to write an outdoor activity center business plan (fast), step by step (actionable) case study.

If you’re looking to set up a new venture in the outdoor recreational/sports industry, this detailed Outdoor Activity Center business plan is a great place to start.

Our Team at EntrepreneursGateway.com have left no stone unturned in putting together this detailed business plan example.

Bottom Line…

If you’re looking for help and guidance on writing an Outdoor Activity Center business plan…

Then you’ll love this!

• 10 FUN OUTDOOR ACTIVITIES TO DO WITH YOUR FAMILY

#1 Activity Centre Business Plan Executive Summary Section

The Executive Summary section of your business plan outlines what your business does. It summarizes the company’s key points and introduces the rest of the business plan content.

The Executive Summary is incredibly important because it might be the only section a busy person reads; so it should always include:

• Who the company is – In the Company section of the executive summary, we’ve talked about the key staff member and the expertise and experience he brings to the table, as well as the proposed project and the opportunities it will bring to the local area.
• What we sell – What the problem is and how your business will solve it.
• Target Market – Who your customers are going to be.

Check it out and feel free to lift any of it that you want.

My name is Mr Activity, Director of Activities R Us Activity Centre. My home and the surrounding area is where I will operate the business. My premises are situated next to Lake Erie in North America. The Lake is approx. 7 miles long and nestles in beautiful surrounding scenic beauty and is steeped in history and myths. The area at the top of the lake is one of the few barren areas left in Canada with approx. 25 miles’ square area which has no human habitation what so ever. The lake is a free lake, which can be fished for Brown Trout, Perch and Char for free.

What We Sell

We aim to provide most outdoor and adventure pursuits such as hill walking, fishing, archery, clay pigeon shooting, canoeing, wind surfing, boat fishing (fly fishing), mountain and quad biking, orienteering, bird watching, star gazing, water balling, basic camping and glamping for 2, 3 or 4 days.

Who We Sell To

Our audience will be corporate groups, families from the Armed Forces, youth groups, schools, individuals as well as tourists either from USA or overseas and stag and hen parties.

Investment Opportunity

Activities R Us is seeking investment of $650,000 for a new site at Lake Erie. The investment required is to purchase 2 houses and an outbuilding to create accommodation blocks and cabins to house up to 60 people at any one time.  Customers can then experience all the outdoor pursuits on offer while staying in comfort.

This beautiful area with breath-taking views and surroundings is situated in one of the last remote places of North America which is easily accessible by road. 

The scenic beauty combined with life-long experiences in outdoor pursuits and activities has the potential of being a leading resort throughout

The investment will be secured on property and allows working capital to purchase all requirements of equipment and goods to ensure a quick turn into profit from a start-up company. This fantastic offer will go from strength to strength with the right marketing and management; and Activities R Us would be open to any input that could be provided to ensuring success through your investment.

The #Executive #Summary outlines what your business does, summarizes your key points, and prepares investors for the rest of your #businessplan. It’s vital you provide a solid case for your business idea, which is why your #executive #summary is so important! Tweet

#2 Activity Centre Business Plan Company Profile Section

The Company Profile in your Outdoor Activity Center Business Plan is also known as the Company Description.

If it’s well written, your potential investors will find easy to understand your business model, your mission and goals, and how it’s going to meet the needs of your target market.

So whether it’s an activity center business plan, an indoor playground business plan or a soft play business plan that you’re after, we hope you find the following information useful.

For the purpose of this business plan, we’ve included the following:

• The Company and Management Team
• Location and Facilities

Mission Statement

Company overview.

This is a startup company, although formed a few years ago. Due to other business interests, it has been put on the back burner. The premises is owned by myself and Mrs Activity, my partner for 23 years. We have a daughter of 19 years who can also assist in operations.

Management Team

I am Mr Activity, and am presently serving as a Director of our family-owned company, which serves the whole of Canada for training purposes. I have been employed within the family businesses in many roles from Directing, Administrating, Supervision and Sales for approx. 26 years.

Mr Fitness is my father, and is acting as advisor. He has a wealth of knowledge having been in charge of many companies over the past 40 years. His portfolio of companies ranges from Security, Training, Property, Public Houses, Bookmakers, Welding Factories, and Clubs.

Having served Canada for training purposes, we have trained our staff to oversee the project. This therefore puts us in a prime position as we have a bank of qualified trainers who are available to assist us with this venture.

Locations and Facilities

Activities R Us is located at Lake Erie, Canada

Lake Erie is situated approximately 5 miles from the village of Little Erie. It is approximately 7 miles long and 1 mile broad at its widest. The Lake  is steeped in history and Myths.

Lake Erie Castle is believed to have been erected in the 13th century. The Castle, which was located in the middle of the Lake survived assaults by the Army and is believed to have been one of the last resting places of a queen on her journey from America to be exiled in Canada.

The castle was moved to the shores of the Lake as the Lake was raised to provide Hydro-Power. This was achieved by building a dam at the foot of the Lake. Many other stories and myths exist about the Lake and will be freely available in our brochures promoting the Centre.

To deliver quality and professional performances at all times and always ensure that our customers requirements are met. We believe that communication is key in business and that one should never underestimate an understanding. Health and Safety measures are also always paramount. With civility, honesty and performance we can nurture the acorn to the oak tree.

A #mission #statement is a short statement of an organization's purpose and shows the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. Tweet

#3 Activity Center Business Plan Products & Services Section

The Products and Services section needs to be much more than simply a list of what your new business is going to provide.

This is especially important if you’re looking to get funding; so make sure that you showcase the value, the quality, and the benefits of your business.

Ask yoursel f:

• What sets you apart from your competitors?
• Why would people come to you as opposed to your competitors?

Here’s the example.

PRODUCTS AND SERVICES

Activities R Us Activity Centre will offer all kinds of outdoor adventure pursuits such as quad biking, mountain biking, archery, clay shooting, sailing, kayaking, fishing boat fly fishing, fishing shore, orienteering, basic camping and fishing skills, bird watching, star gazing, hill walking, zorbing and mountain balling.

Quad Biking

The participants will feel the adrenaline flow as they ride the quads down the trails through the forest, hillsides, open fields and rough terrain.

Mountain Biking

Riding a bike through mountains and hillsides while admiring the beauty of the surroundings. There are trails of varying levels of difficulty for people all ages (recommended for children aged 7 and upwards) and skills. It’s an effective and enjoyable way of working on your stamina, coordination, and fitness.

The participants will have a chance to try their hand at this ancient skill. As a one-time experience, it can be great fun and a way to check your focus, balance, and mental fitness.

Clay Shooting

It is suitable for both men and women, adults and youngsters (14 and upwards) of all skill levels. Depending on th package, the participants will shoot at a varying number of targets.

There are several courses and packages to choose from, aimed at both advanced sailors and newbies. The proximity of the Lake Erie makes our center a perfect place to start with the adventure of sailing. We provide a number of all kinds of boats including lasers and toppers.

It’s a perfect activity to improve your fitness and stamina, as well as admiring the beautiful views and sinking in the wonderful atmosphere of Lake Erie. We are providing the paddlers with an opportunity to learn all they need to enjoy the experience and improve upon their skills.

Hill Walking

This is by far one of the best ways to experience the natural beauty of the area, with networks of paths providing access to a range of environments.

Fishing Shore

Anyone who wants to fish can learn how. Shore fishing is an enjoyable sport for the whole family. It provides quality time with the added excitement of feeling a bite on your line.

Orienteering

Orienteering is an exciting outdoor adventure sport which involves walking or running whilst navigating around a course using a detailed map and sometimes a compass.  The aim is to navigate in sequence between a set of control points and decide the best route to complete the course in the quickest time. It does not matter how young, old or fit you are, as you can run, walk or jog the course and progress at your own pace.

Bird Watching

Canada is a fantastic destination for birders, with a wealth of specialty species and an ever changing avifauna to match the seasons.

 The night skies here are some of the best in the world, equal to dark sky in Arizona. With countless stars and the Milky Way stretching from horizon to horizon, shooting stars, planets, comets, and the Northern Lights are all visible.

Zorbing and Mountain Balling

Sphering (AKA Zorbing) is right at the heart of adventure. Bounce down a hill in a massive inflatable ball with you secured inside! Seriously good fun!

Basic Camping and Fishing Skills

We cater to beginners as well, and welcome all ages and abilities.

COMPETITORS

While the popularity of outdoor activity centers is on the rise all over the US, there is no direct competition that is situated within a close proximity of Lake Erie.

There are two competitors in Canada, which are Active Mania and Outdoor Pursuits. However, they are situated in different areas in Canada and do not pose an immediate threat.

Product & Service Development

At the moment, we are planning to purchase or lease 6 luxury cabins near Lake Erie. These will be 10-metre square wooden camping cabins of hexagonal shape, able to accommodate between 2-6 people.

With time, we are hoping to be able to develop and increase the number of accommodation services and increase the turnover.

This is a family business endeavor and initially we are planning to use the help of Mr Activity’s father, Mr Fitness. All the administration and marketing activities will be dealt with from his company office

#4 Activity Center Business Plan Situation & Market Analysis Section

This section of a business plan is very often glossed over because, more often than not, the business owner is so involved within their business that it doesn’t occur to them that they can learn something by writing this down!

This section is one of the most important aspects of your Activity Center marketing plan.

In fact, it defines where you are currently in terms of your market, product, customer, and competition. It also allows you to look at both internal and external factors and to review and document the strengths and weaknesses of your business, as well as identifying any opportunities and threats within your marketplace.

It can include:

Market Overview

Market needs, market trends, market growth, industry analysis, key customers.

• SWOT analysis

TARGET MARKET

Our product appeals to all ages and genders, individual and group clients, families and corporate teams.

Adventure excitement experience, meet new friends and learn new pursuits. Enjoyable way for weight loss and skills.

The demand for outdoor activity centers continues to rise with more and more people looking for engaging and thrilling ways to spend their leisure time. People are increasingly interested in various survival academies, wilderness courses and extreme adventure camps, as evidenced by the popularity of adventurers like Bear Grylls.

Our activity center can also cater for the needs of solders coming home from military operations and missions. Taking part in outdoor activities is a perfect way to wind down, deal with stress and release pent-up energy.

Outdoor activities are also a perfect solution to people who are trying to lose weight and get in shape, but are bored with standard gym routine and mundane exercises. Our offer will give them a wide range of activities to choose from that will both give them a good workout and provide some challenge and excitement.

Your #Market #Analysis section of a business plan is one of the most important aspects of your marketing plan. It defines where you are currently in terms of your market, product, customer and competition. Check out this example in our #BusinessPlan! Tweet

Nowadays people are more afraid to travel to the Continent or any further because of the unstable situation and rise of terrorism, bombing attacks, suicide bombers. In the past the attacks were less frequent, and they were primarily limited to certain regions of conflict, but now it’s more unpredictable.

The attacks mean that people tend to avoid certain regions, change destinations; e.g. France used to be one of the most frequently visited holiday destination in Europe, but as a result of the recent attacks in Paris, the occupancy rate at hotels dropped significantly to 67% (The Nice incident probably had a similar effect). The same could be said about other once popular destinations, such as Turkey, Egypt and Tunisia.

Unsurprisingly, the trend is also visible in the US. American holidaymakers tended to choose “safer” options. A survey conducted by Travelzoo found that approximately 1 in 3 travelers from the US perceives the safety of their holiday destination as the most important factor when choosing where to go.

It is a high-growth business area in which investors will be interested. There are numerous tourist companies that are buying businesses like this to offer holidays.

We would like to work in conjunction with Forestry Commission to build our brand and help preserve the unique nature of the area, as we believe that location in a barren area with unspoiled surroundings is one of our biggest assets.

We are also interested in cooperation with Visit Canada, as we are planning to apply for their funding program aimed at tourism businesses supporting the development of local tourism.

In our industry, reputation is extremely crucial. There are many companies offering similar attractions, as the popularity of various survival and extreme adventure camps is on the rise. Therefore we cannot afford bad pressing. It is extremely important to carefully watch the market trends as well as the activity of other players on the market, in order to stay competitive and cater to the needs of the customers.

Our offer will be presented to the public via our website. We are also planning to build our online presence by means of social media channels, such as Facebook and Twitter.

Our offer is aimed at both individual holidaymakers, families, corporate directors interested in all sorts of team building activities. We believe, that the wide range of activities will also appeal to individuals struggling to lose weight, soldiers wanting to wind down after challenging military operations or just anyone interested in sports, wishing to become stronger or more confident.

Engaging in outdoor activities is also a nice idea for an original stag or hen party for people who are fond of active leisure and would like to spend that special day in an unforgettable and thoroughly enjoyable way.

SWOT Analysis

Our undeniable strength is the fact that we have no direct competitors in the area. Other major players on the market are operating in other parts of Canada. What is more, we are based in a secluded area, where there aren’t many people living, which is also a plus because more and more people are looking for peace and quiet as they are trying to get away from the hustle and bustle of the big city life.

Our possible weakness is the fact that we do not have a well-established brand name and people do not know about us, nor do they associate Lake Erie area with outdoor activities. We intend to deal with this problem by means of well-prepared promotional activity.

Opportunities

We believe we have the potential to become one of Canada’s premier outdoor activity centers. In order to achieve this, we will start a marketing campaign and advertise on our website and social media channels, as we believe it is the most powerful form of selling your services, and the quickest way to reach masses.

Competitive Edge

We are competing against other activity centers with already established brands, but our main asset is that we are located in a secluded area of outstanding beauty, where no one lives. Through our offer we will be presenting people with an opportunity not only to engage in physical activity, but also to experience nature and admire its unspoilt beauty. And with more and more people being relocated north of Canada, our location gives us a great advantage, as there isn’t any outdoor activity center like this in the area.

#5 Activity Center Business Plan Marketing Strategy & Implementation Section

The marketing strategy section of your business plan describes who your customers are going to be and how you plan to communicate to them the services or goods you are offering.

If your potential customers are not made aware of your business, you are not going to stay in business for very long!

Defining a marketing strategy in your business plan highlights your understanding and knowledge and emphasizes what makes your business concept compelling. It also outlines how you plan to attract and maintain a customer/client base.

Ask yourself:

• How are you planning to advertise to your market?
• What is your competitive edge?
• What is your sales strategy?

So, without further ado…

Let’s look at the following example.

STRATEGY AND IMPLEMENTATION

Initially, we are planning to focus on promoting the center among the local citizens to gain recognition and popularity. We would like the local schools and business to get interested in our offer. We believe it to be a perfect spot for all kinds of corporate team building events, stag and hen parties or just spending time with your family in an active way. We will also address our offer to the armed forces, as we believe engaging soldiers in such outdoor activities helps them cope with stress and helps them wind down after difficult military operations.

Our website will be the main channel through which we would like to promote the center. We are also planning to use social media channels to provide information about the kinds of activities we offer and possibly build a community of outdoor activity enthusiasts.

Apart from building an online presence, we would like to reach to various councils and tourist information centers.

Our first milestone would be the purchase of the 6 accommodation cabins to open the business to the public and start selling our services. The center already has outdoor showers and toilets setup, but we still need to build outdoor cooking facilities.

Afterwards, we will engage in promotional activities to popularize the center and get people interested in coming here and purchasing our services. With time, we are hoping to be able to develop and increase the number of accommodation services as well as increasing the turnover.

Promotional Activity

We will focus primarily on building our online presence through our website and social media channels. Apart from that, we would like to contact all the tourist information centers, government schemes and local authorities to interest them in our offer.

Sales Administration

Giving a good service.

Our potential clients will be able to browse through our offer on our website and have access to all the relevant information. They will be able to check the availability of the cabins and make bookings.

Strategic Alliances

We are hoping to be able to create a strategic alliance with Visit Canada. The portal provides interesting funding opportunities that could help us develop and market our business.

We would also like to contact Forestry Commission and interest them in cooperating with us to work for the local area.

Exit Strategy

It is anticipated that there will be a refinancing after year 5 and that a multiplier of 7 will be achieved. It is anticipated that bank borrowings of 60% can be injected along with new equity.

The anticipated value is as below.

Ensuring that you have a COMPLETE #financial #plan within your business plan will DOUBLE your chances of #investment and future growth of your business! Tweet

#6 Activity Center Business Plan Financial Section

Ensuring that you have a COMPLETE financial plan within your business plan will DOUBLE your chances of investment as well as the future growth of your business.

A lot of small businesses don’t have a financial plan and it’s essential to your long-term success and business growth.

We’ve listed here the key elements you need to have in a successful financial section:

• Initial Start Up Expenses – Especially if this is a start-up idea, it’s essential that you have a description of what you need for investment purposes.
• Sales Forecast – It’s essential to have an estimate of your monthly sales revenue as well as annual. This helps you understand your business and plan out any marketing and growth strategies.
• Direct cost of sales – Measures the amount of cash the company will have to spend to produce the goods or services sold by the company. The direct cost of sales only includes the expenses directly associated to production.
• Profit and Loss Forecast – This is a statement summarizing the revenues, costs and expenses incurred during a specific period.
• Balance Sheet – This is the financial position of the company and states its assets, liabilities and owners’ equity at a particular point in time. It illustrates the business’s net worth.
• Loan Repayment – This shows the lender or potential investor the act of paying back any monies.

So… Are you ready to look at some figures?

Sales Forecast 2018

Sales Forecast 3 Years

Personnel Plan

Projected Personnel Plan 3 years

Budget 2018

Budget for 3 Years

Profit & Loss 2018

Profit & Loss for 3 Years

Balance Sheet 2018

Projected Balance Sheet

Projected Cash Flow

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Additional Resources:

• 40 Common Business Plan Mistakes to Avoid when Writing your Plan
• What is a Business plan and why do you need one?
• How to Write a Business Proposal in 5 Easy Steps
• 10 FREE Business Name Generator Tools to find your perfect business name

Now, over to you...

Now I’d love to hear from you:

Are you going to start up your own outdoor activity business, or have you recently written a business plan?

We’d love to know what you thought about our outdoor activity business plan example.

Feel free to leave any comments below and I will be sure to answer them as soon as they come in.

Useful Links

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Outdoor School Curriculum and Resources

We are including examples of curriculum that support outdoor school in the classroom (before and after outdoor school), as well as ones that are used in the field during outdoor school to highlight:

• The importance of the state’s soil, water, plants, animals, and other natural resources
• The interrelationship of the state’s natural resources with working lands (agriculture, forestry) and growth and development needs.

The curriculum we're linking to below does not represent the full scope of what is being used throughout the State. As curriculum and resources are identified and made available to our program, we will continue to share examples that are easily accessible.

Do you have a high-quality curriculum that you would like to share with others? Please contact us  and we’ll be happy to discuss this with you!

Outdoor School Specific Curricula

The BEETLES Project

The BEETLES (Better Environmental Education, Teaching, Learning & Expertise Sharing) Project has a variety of resources for program leaders and field instructors including professional learning sessions, student activities, and videos. BEETLES materials are based on current research and understandings about how people learn and have been tested by dozens of programs in diverse settings all over the country. Although BEETLES materials have been designed for residential outdoor science schools, they’ve been used successfully in a wide variety of outdoor education settings.

Oregon Agriculture in the Classroom Foundation, or  Ag in the Classroom , has a number of activities and resources that support Agriculture and Forestry before, during or after outdoor school.

Earth as an Apple and Soil Conservation

This lesson provides an introduction to the scarcity & fragility of good agricultural soils on earth, with visuals & worksheets. (pre-ODS)

Grown in Oregon

An interactive map, poster or worksheets where color helps students visually identify key crops by region. (pre-ODS)

Where Should Development Go? - Medford

A hands-on activity using raised relief maps and small blocks allowing students to site future development while avoiding important resource lands.

Where Should Development Go? - Pendleton

Where Should Development Go? - Portland

Agricultural Networking Kit

This kit features 40 career areas connected to agriculture. The Oregon Agriculture in the Classroom Foundation will mail the kit to you, and the kit must be returned. (ODS)

The Ripple Effect

An activity and worksheet on the ripple effect of agriculture throughout the state’s economy. (ODS)

Oregon Agriculture: A Growing Industry

Oregon Department of Agriculture's DVD overview of the state’s agriculture - region by region. The DVD identifies top crops, makes links to products, and shows farmers and ranchers. Oregon Agriculture in the Classroom Foundation will mail this to you. (pre-outdoor school)

Oregon Forest Resources Institute (OFRI)  has a variety of activities and resources that support Forestry education - before, during or after outdoor school. Many are translated into Spanish.

Into the Forest: Student Workbook - English

This workbook provides an overview of forest issues geared specifically for 5th & 6th grades; visuals, some activities.

Into the Forest: Student Workbook - Spanish

Into the Forest: Teacher's Guide

A companion to  Into the Forest , the teacher’s guide includes additional activities, lesson plans and background information to help teachers go deeper into the material included in the student publication. It includes a list of additional resources and is aligned to educational standards.

Forest Fact Breaks

Sort the Video Library by "Fact Breaks" to find animated and downloadable videos on 15 topics, each about two minutes providing an overview of forest issues. (pre-ODS)

Forest Essays

Stories and activities about the forest - Search on the OFRI Site if you would prefer to request pre-printed versions or the Spanish version.

Additional curriculum include:

The Blue Mountain Conservancy

The Blue Mountain Conservancy, based out of La Grande Oregon, partnered with Eastern Oregon University and the GO STEM hub to compile a variety of activities that could support the outdoor school in their region.

Project Learning Tree (PLT), Project WILD and Aquatic WILD

This curriculum is being shared through professional development events for formal and non-formal educators. PLT and WILD have a long-standing commitment to providing high-quality environmental education materials and can be used to support students before, during, and after outdoor school. Their materials are periodically reviewed by a broad base of individuals, organizations, and partners, and then revised and updated. These programs are committed to ongoing evaluation and continuous improvement and they remain current with educational trends. Please note: you must attend an Outdoor School or ONREP workshop to access the PLT, Project WILD, and Aquatic WILD curriculum guides. 

The 4H Youth Development Program - Lesson Library

The 4H Youth Development Program created an outdoor school lesson library which shares the activities that they use in programs to teach about soil, water, plants, and animals. The lessons that they selected were self-assessed using the Outdoor School Rubric. Take a look at their Outdoor Science Activities!

From Salmonberry to Sagebrush: Exploring Oregon’s Native Plants

This curriculum has 31 hands-on inquiry-based activities that are specific to Oregon’s Ecoregions. It is broken into 6 sections that include: Plant Identification, Ecoregions of Oregon, Ecology of Native Plants, Native, Non-Native, and Invasive Plants, Ethnobotany, and Climate Change and Phenology. While it is not targeted toward 5th  or 6 th  grade students, activities are adaptable.

Opening the World Through Nature Journaling: Integrating Art, Science & Language Arts

This nature journaling curriculum represents some of the best thinking about how to use nature journaling as a learning tool with a wide variety of students. While it is specific to California the strategies provided are adaptable to Oregon’s Ecoregions.

Critical Orientations: Indigenous Studies and Outdoor Education

This course supports outdoor educators in engaging with culturally responsive incorporation of indigenous studies concepts into outdoor education curriculum and programming. While outdoor school programs in Oregon serve 5th and 6th grade students, this course's content applies broadly to all outdoor and experiential education.

Oregon Environmental Literacy Program (OELP) Standards Integration

To help connect and make individual outdoor school experiences meaningful (both in the field and the classroom), use OELP's Standards Integration: A Framework for Incorporating NGSS, Social Sciences, and Environmental Literacy into Classroom Curriculum.  These are one-page documents for each grade level that:

• Show alignments between NGSS, geography, and social studies standards
• Provide guiding questions to support instruction

North American Association for Environmental Education (NAAEE) Guidelines for Excellence

For resources that support excellence in environmental education, make sure to review the NAAEE Guidelines for Excellence. 

Multnomah Education Service District (MESD) Outdoor School

Multnomah Education Service District (MESD) Outdoor School has a framework for their outdoor field study experiences organized around animals, plants, soil, and water and that shares standard alignment. If you are looking for ideas on developing an outdoor school framework this could be helpful.

Oregon Environmental Literacy Program (OELP) Resource Directory

To find a variety of educational materials and field resources that support environmental education visit the OELP Resource Directory. This Oregon-specific database allows users to sort by location, grade level, and Environmental Literacy strands and has statewide contributions.

Guidance for Supporting Gender Expansive Students

In January 2023, the Oregon Department of Education released   Supporting Gender Expansive Students: Guidance for Schools. The guidance includes information about nondiscrimination laws and recommended nondiscriminatory practices, including information about facility access and travel. The guidance is paired with the   Gender-Affirming Schools Action Plan, which outlines specific recommendations, related resources, and planned actions for supporting gender expansive students. The Action Plan includes information about providing students with access to field trip, travel, and overnight accommodations that affirm their gender and comply with Oregon and federal laws (page 10).

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Outdoor Education: Benefits, Activities, and Tips

Dreaming of taking your classroom beyond its walls but don’t know how?

Explore Outdoor Education in our new guide. Uncover benefits, practical tips, sustainability ideas, and real examples to enrich your teaching journey.

Introduction to Outdoor Education

In a society where traditional classroom settings often dominate the learning landscape, outdoor education provides a breath of fresh air by taking students beyond four walls and immersing them in the natural environment. This educational approach embraces the great outdoors as a dynamic and interactive classroom, offering a wide array of benefits and learning opportunities for students of all ages.

Outdoor education goes beyond simply teaching subjects in an outdoor setting. It is a holistic approach that aims to foster personal, social, and environmental growth through experiential learning. By engaging in a variety of outdoor activities, students develop a deeper connection with nature, gain practical skills, enhance their problem-solving abilities, and build resilience in the face of challenges.

In this blog, we will delve into the world of outdoor education , exploring its benefits, strategies for effective implementation, inspiring examples, and ways to promote environmental awareness and sustainability. Whether you are an educator, a parent, or a curious learner, this blog aims to inspire and equip you with insights and practical ideas to embrace outdoor education and unlock the boundless potential it offers.

The Benefits of Outdoor Learning

Outdoor education brings a fresh and exciting element to learning, grabbing students’ interest, and sparking their curiosity. When students have nature as a classroom, like forests, parks, or even city areas , outdoor education creates an active and engaging setting for exploration.

This hands-on approach helps students see how what they learn in class relates to the real world , making them more involved and motivated to learn. It also helps students to grow in all aspects of their lives by taking care of their bodies, emotions, and social connections . It encourages them to be active and move around, which leads to healthier habits and less sitting still. Moreover, spending time in nature has a good effect on mental health . It lowers stress and anxiety, making students feel better overall.

Outdoor education brings many benefits to teachers as well. When teachers incorporate outdoor teaching methods, it helps them feel refreshed and excited about their job . Being in nature sparks their creativity and gives them new ideas. They can try out different ways of teaching and adjust their lessons to fit the outdoor environment.

Moreover, outdoor education allows teachers to connect with their students on a deeper level. They can build stronger relationships and create a sense of togetherness . This kind of teaching involves working together and doing hands-on activities. It does not only make teachers happier with their work but also helps them learn more about the world as they explore alongside their students in the great outdoors.

3 Tips for Effective Outdoor Activities

Designing effective outdoor education activities requires careful consideration and planning . Creating engaging and impactful experiences in nature can greatly enhance the learning outcomes for participants. We will explore some valuable tips for designing outdoor education activities that maximize versatility, prioritize comfort, and ensure functionality. These guidelines aim to help educators create memorable and successful outdoor learning experiences that inspire and educate.

1) Prioritize versatility

When designing outdoor education activities, it is important to prioritize versatility. This means creating experiences that can be adapted to different learning objectives, age groups, and environmental conditions. By designing activities that can be modified or expanded upon, educators can accommodate varying levels of knowledge, skills, and abilities among participants.

Additionally, incorporating multiple learning styles and modes of engagement allows individuals to connect with the content in ways that resonate with them personally. By fostering versatility, outdoor education activities can be tailored to suit the unique needs and interests of diverse groups, ensuring that every participant has an opportunity to learn and grow.

2) Make it comfortable

Comfort is an essential factor to consider when designing outdoor education activities. Ensuring that participants feel physically and emotionally comfortable throughout the experience contributes to their overall engagement and enjoyment. This includes wearing appropriate clothing, footwear, and protective gear to suit the weather conditions.

Additionally, considering the availability of rest areas, shade, and seating options can enhance participants’ comfort and well-being. When individuals feel comfortable in their surroundings, they are more likely to fully immerse themselves in the learning experience, enabling them to absorb and retain information more effectively.

3) Choose the right materials

Making sure that outdoor education activities work well is really important. This means choosing and organizing resources, equipment, and materials in a smart way so that learning goes smoothly. It’s important to think about things like how easy it is to move and use equipment, how durable it is, and how accessible it is for everyone.

A good option is sidewalk chalk . It works well for writing on outdoor surfaces because it washes off very easily. When the logistics of an activity are well-planned, teachers can focus more on teaching and helping students connect with nature. Giving clear instructions and enough time for practice and thinking also helps make outdoor education activities work better.

12 Outdoor Activities

Outdoor education activities give us a great chance to combine different subjects while we learn.

Science Outdoor Activities

Outdoor activities in science foster a deeper understanding of natural phenomena and ecological systems . Consider the following examples:

• Field studies : Take students on nature walks or field trips to local ecosystems, such as forests, wetlands, or coastal areas. Encourage them to observe, collect data, and analyze various aspects like biodiversity, population dynamics, or environmental factors. Align these activities with specific science standards or learning objectives related to ecological concepts, scientific inquiry, or data analysis.
• Citizen science projects : Engage students in collaborative research projects that contribute to real-world scientific data collection. They can participate in bird counts, water quality assessments, or phenology studies, allowing them to contribute to scientific knowledge while learning about environmental stewardship. Align these activities with standards related to scientific investigations, data collection, or environmental awareness.
• Experiment-based learning : Design experiments that can be conducted outdoors, such as investigating the effects of sunlight on plant growth, the impact of different soil types on water retention, or the behavior of animals in their natural habitats. Connect these activities with standards focused on experimental design, data analysis, or scientific explanations.

Art Outdoor Activities

Combining art with outdoor education allows students to explore their creativity while drawing inspiration from the natural world. Consider these activities:

• Plein air painting : Take students outside with easels and art supplies to create landscape paintings en plein air. Encourage them to observe the colors, textures, and lighting conditions in the natural environment while expressing their artistic vision. Align these activities with art standards related to observation, composition, or expression.
• Nature-inspired sculptures : Provide materials like clay, found objects, or natural elements for students to create sculptures that reflect the forms, patterns, or concepts found in nature. Encourage them to consider sustainability and environmental aesthetics in their creations. Align these activities with art standards related to three-dimensional forms, craftsmanship, or creative expression.
• Photography expeditions : Equip students with cameras and guide them on outdoor photography expeditions. Encourage them to capture images that showcase the beauty and uniqueness of the natural world. Incorporate discussions about composition, lighting, or storytelling through visuals. Align these activities with standards related to visual communication, aesthetics, or digital media.

History Outdoor Activities

Outdoor education brings history to life by providing students with authentic experiences and connections to the past . Consider the following activities:

• Historical site visits : Take students to local historical sites, landmarks, or museums where they can explore artifacts, interpret exhibits, or engage in guided tours. Encourage them to analyze primary sources, make connections to historical events, and develop historical thinking skills. Align these activities with history standards related to historical interpretation, inquiry, or cultural heritage.
• Living history reenactments : Organize reenactments of historical events, where students assume roles, dress in period costumes, and engage in authentic activities. This allows them to experience history firsthand and gain a deeper understanding of the social, political, or cultural contexts of the past. Align these activities with standards related to historical thinking, analysis, or cultural understanding.
• Oral history projects : Engage students in interviewing local community members or family members to gather oral histories related to specific historical events, cultural traditions, or social changes. This encourages students to develop research skills, practice empathy, and gain insights into personal perspectives on history. Align these activities with standards related to historical research, communication, or empathy.

Physical Education Outdoor Activities

Outdoor activities in physical education promote physical fitness, teamwork, and personal growth in a natural setting. Consider these examples:

• Outdoor sports tournaments : Organize tournaments or friendly matches of popular outdoor sports like soccer, basketball, or cricket. Emphasize skill development, fair play, teamwork, and sportsmanship. Align these activities with physical education standards related to skill acquisition, cooperation, or healthy lifestyles.
• Adventure-based challenges : Introduce students to adventure-based activities like rock climbing, orienteering, or ropes courses. These activities foster problem-solving skills, risk assessment, resilience, and personal growth. Align these activities with standards related to adventure education, personal development, or risk management.
• Fitness trails or obstacle courses : Create outdoor fitness trails or obstacle courses that challenge students’ strength, endurance, and agility. Incorporate exercises, challenges, or stations that target different fitness components. Align these activities with standards related to physical fitness, skill development, or goal setting.

When teachers bring outdoor education activities into different subjects, it makes learning more interesting, and it helps to understand the natural world better. These activities make the students think, be creative, and work together . Plus, they show how different subjects are connected in real life.

5 Ways to Promote Environmental Awareness and Sustainability

Promoting environmental awareness and sustainability is important in outdoor education. When students go outside and learn in nature, it helps them understand and care about the environment. They see how beautiful and delicate it is, inspiring them to take responsibility and protect the planet. To further enhance outdoor education, educators can implement practical ideas and projects that engage students actively in environmental conservation.

1) Community Cleanup

Organize a community cleanup day where students gather in local parks, beaches, or natural areas to collect litter and learn about the impact of pollution on ecosystems. This hands-on activity fosters a sense of responsibility and teaches students the importance of keeping our environment clean.

2) Native Plant Gardening

Establish a native plant garden on the school grounds or in a nearby green space. Students can learn about the benefits of native plants, their role in supporting local wildlife, and the importance of preserving biodiversity. This project allows students to actively participate in creating and maintaining a sustainable ecosystem.

3) Waste Reduction Campaign

Launch a waste reduction campaign within the school community. Educators can work with students to implement recycling programs, encourage the use of reusable water bottles and lunch containers, and educate peers on the impact of single-use plastics. This project raises awareness about the importance of reducing waste and instills eco-friendly habits.

4) Energy Conservation Challenge

Create an energy conservation challenge where students learn about energy consumption and ways to reduce it. Students can conduct energy audits within the school, develop strategies to conserve energy and track their progress over time. This project empowers students to make a tangible difference and understand the connection between their actions and environmental sustainability.

5) Nature Journaling

Encourage students to keep nature journals during outdoor excursions. Students can record their observations, sketches, and reflections about the natural world. This activity not only deepens their connection with nature but also promotes creativity and mindfulness. Teachers can guide discussions about the importance of preserving natural habitats based on students’ journal entries.

By incorporating practical ideas and projects like these into outdoor education, educators provide students with hands-on experiences and empower them to make a positive impact on the environment. These initiatives deepen students’ understanding of sustainability and conservation, fostering a lifelong commitment to caring for the Earth.

Inspiring Outdoor Education Examples

1) forest schools sweden.

Forest schools in Sweden, known as “skogs förskola”, are early childhood education centers that prioritize outdoor learning in forest environments . These schools provide young children with opportunities for hands-on exploration, nature play, and environmental education. One of the distinctive aspects of forest schools in Sweden is the focus on child-led learning . Students are encouraged to follow their interests and curiosities, allowing them to develop a deep connection with the natural world at their own pace.

This child-centered approach fosters a sense of autonomy and self-confidence in young learners. Furthermore, forest schools in Sweden promote holistic development by incorporating various aspects of learning, including cognitive, physical, and emotional domains. Nature play and hands-on exploration provides opportunities for children to develop their motor skills, problem-solving abilities, and creativity. While there is no specific website dedicated to all forest schools in Sweden, you can find information about individual schools and their approach through local municipality websites or educational institutions .

2) Outdoor International Primary School Italy

The Outdoor International Primary School located in Altopascio, Italy, stands out as a remarkable institution that fosters a deep understanding and respect for the world in its students. As a bilingual primary school catering to children between the ages of 6 and 11, it offers a unique educational experience that emphasizes outdoor learning and global awareness . At the Outdoor International Primary School, the natural environment serves as an integral part of the curriculum. Students have the opportunity to learn amidst nature, immersing themselves in the outdoors and connecting with the world around them.

This approach not only promotes physical activity and a healthy lifestyle but also instills a sense of wonder and appreciation for the natural world. Moreover, the Outdoor International Primary School encourages students to take an active role in caring for the environment and making a positive impact. The school incorporates sustainability into its curriculum, teaching students about eco-friendly practices and encouraging them to become responsible global citizens.

3) Kilgraston School Scotland

The Kilgraston School in Bridge of Earn, Scotland, stands out as an exceptional institution that combines academic excellence with a unique outdoor education program . With its vast expanse of land, the school offers students a remarkable opportunity to immerse themselves in nature and benefit from its serene surroundings. One of the distinctive aspects of Kilgraston School is its riding outdoor school , which sets it apart from other educational institutions. The riding program allows students to engage with horses and develop important life skills such as discipline, responsibility, and empathy. Students not only learn how to ride but also develop a deep connection with these magnificent animals.

One student, Emily, expressed her experience, saying, “Riding at Kilgraston has not only taught me how to control a horse but has also taught me how to understand and communicate with them. It’s a truly transformative experience.”

4) Prebendal School United Kingdom

The Prebendal School in Chichester , United Kingdom, has taken a truly innovative approach to education by utilizing the beach and the sea as their classroom . Situated close to the coast, the school has embraced the concept of beach schools, providing children with a unique learning experience that combines freedom, nature, and a deep understanding of the environment.

The beach school approach also provides children with a sense of freedom and independence. With the vast open space and the ever-changing sea, students are encouraged to take risks, problem-solve, and develop their resilience. Teachers at the Prebendal School recognize the value of this approach.

Furthermore, the beach school concept at the Prebendal School extends beyond academic subjects. It offers a holistic learning experience , incorporating elements of physical education, art, and environmental stewardship. Students engage in beach clean-up activities, creating art from natural materials found on the shore, and participating in team-building exercises on the beach. This multi-disciplinary approach encourages creativity, teamwork, and a sense of responsibility towards the environment.

Conclusions on Outdoor Education and Experiential Learning

Outdoor education is a special way of learning that takes students outside of the regular classroom and into nature. It offers a lot of benefits and we have talked about different aspects of it in this blog article. We discussed tips for creating good outdoor activities, how different subjects can be combined in outdoor learning, the importance of hands-on learning, and the advantages for both teachers and students. Outdoor education provides a unique and valuable learning experience that allows students to explore and learn in the natural world.

Outdoor education celebrates the beauty of nature and its boundless possibilities for learning. It encourages students to explore, discover, and grow while fostering a deep connection with the environment. By implementing the insights and strategies shared in this article, educators can create transformative outdoor learning experiences that inspire and educate, leaving a lasting impact on students’ lives.

It is all about learning through action . Instead of just listening or reading about something, students actively engage in hands-on experiences. This approach allows them to not only understand theories and knowledge taught in class but also see how they apply to real-life situations . By doing and reflecting on what they have learned, students can make stronger connections and gain a deeper understanding of the subject matter. Experiential learning is a powerful tool that benefits both teachers and students in their educational journey.

Experiential learning is a special way of teaching that gets students involved and encourages them to do things first-hand. If you would like to know more about this, here, at Europass Teacher Academy , we have a wide range of Erasmus courses for Teachers that follow this approach, like “ Experiential Learning in Tenerife “, “ Experiential Learning in Barcelona “, and “ Experiential Learning in Florence .” Teachers get the chance to learn and try out new teaching methods while exploring interesting places with their students. It’s a hands-on experience that helps teachers become better at what they do and create exciting learning opportunities for their students.

They also learn useful ways to make learning more exciting and meaningful for their students. Experiential learning makes education more interesting and helps students connect what they learn to the real world . It prepares them to use their knowledge in practical situations and get ready for the future, where things are always changing.

Other related courses to the topic: Environmental Education in Finland , Environmental Stewardship , Learning Outside of the Classroom , or more .

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10 Steps to Start Your Own Outdoor Education Program

Ready to start your outdoor classroom follow these 10 steps get your outdoor education program up and running now. no need to wait for september.

While you’re at it, be sure to check out my eBook, Teaching Outside: 20 Quick & Easy Outdoor Education Activities for Children.

Step 2: Identify an outdoor classroom site (yard, garden, park, forest, etc.) and find a regular time in your weekly schedule to visit the site.

Step 3: Write your yearlong scope & sequence and align it to your school or district’s standards or benchmarks. Feeling extra ambitious? Crank out a few lesson plans too. (Short on time? Check out the Shop for some ready-to-go plans.)

Step 4: Prepare your proposal for your school’s administration.

a. Compile relevant research supporting the benefits of outdoor edcuation programs.

b. Conduct a benefit-risk analysis .

c. Anticipate questions & concerns regarding safety, adult supervision, loss of academic classroom time, scheduling constraints, etc. Be prepared with thorough, data-driven responses to all these questions.

d. Practice your spiel until you feel super confident and ready to be firm but polite (and not take no for an answer!).

Need help with this step? I have experience writing these proposals, and I’d love to help you !

Step 5: Request a meeting with your school’s administration and then blow their socks off with your awesome, data-rich presentation! Who can say no to some hard facts and figures?

Step 6: Educate and notify parents and guardians (see FAQs ). Get permission slips/releases signed as necessary. While you’re at it, ask them to volunteer as a chaperone on your first outing.

Step 7: Schedule your first forest lesson .

Step 8: Gather materials for your first lesson (Remember, safety first: First Aid Kit, any student medications, emergency forms, cell phones or walkie talkies, etc.).

Step 9: Explain your outdoor edcuation program to your students. Establish ground rules/guidelines/expectations with them.

Step 10: Go outside!

Disclosure: Please note that some of the links on this page are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. Thank you!

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Thinking of starting a school or a coaching business? Or is it about vocational school?

Well, no matter what’s your business segment in the education and training sector—you need a solid business plan to turn it into a long-term success.

This library of education and training business plan samples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these sample training and education plans, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

• Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
• Risk-free method : You are taking a reference from a real-life, let’s say, After-school program business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
• Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
• Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
• Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing an education or training business plan template that best suits your business niche.

Choosing an Education or Training Business Plan

This category has business plan templates for various education or tutoring businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be an online coaching platform? Or a traditional school? Or a general daycare center?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business name as a key term(e.g., summer camp business plan). Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

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10 outdoor business ideas that are profitable (2024), october 24, 2023.

9 profitable outdoor business ideas you can start today

Here are nine creative outdoor ideas to help you start your entrepreneurial journey.

Coffee-to-go

Dog walking.

One of the most popular and profitable outdoor businesses is dog walking. Dog walking is one of the fastest-growing businesses in the United States. Dog walking can be a great business idea for people who already love dogs and want to make extra money doing something they love. It’s also a great business idea for people with a lot of space to spare. You can set up your business as a full-time or part-time operation. 

Drone operator

Drone operator as an outdoor business idea is perfect for anyone who loves the outdoors and enjoys flying drones. With this business, you can provide aerial photography and videography services to businesses and individuals worldwide. You can also offer drone training and maintenance services to people who want to learn how to fly drones safely and efficiently.

This is a very lucrative business as you can easily make a great living by providing drone services to others. With the popularity of drones growing every day, this industry will continue growing in popularity. So if you are interested in starting an outdoor business that involves flying drones, this business idea is worth considering.

If you’re ready to take your drone operator business to the next level, many helpful resources are available online. Consider subscribing to industry magazines or watching instructional videos on YouTube. 

Hiking coach

Hiking coach as an outdoor business idea is perfect for anyone who loves the outdoors and wants to make some money while doing it. It offers guided hikes, backpacking trips, and other outdoor activities in beautiful locations all over the country. Hiking coaches are knowledgeable and experienced guides who will all travelers maximize their hiking experience.

Being a tour guide as an outdoor business idea could involve taking visitors on walking or biking tours of local landmarks and attractions. Alternatively, a tour guide could lead group hikes, and nature walks around scenic locations.  

A tour guide outdoor business idea would require a good knowledge of local geography and history regardless of the specific tours offered. In addition, this business would need to engage guests in interesting conversations and provide them with useful information about the area.

Outdoor cleaning services

Consider your options if you’re interested in starting an outdoor cleaning business. There are a variety of different services you can offer, and it’s important to find the right one for your business. Whether you opt for scheduled or on-demand services, ensure your business is equipped to handle all of the market’s demands.

Once you have a solid foundation set up, it’s time to start marketing your business. Building a strong social media presence is key , as is promoting your services through word-of-mouth marketing. With a well-rounded strategy, nothing stops you from becoming an outdoor cleaning superstar!

Mobile car wash

A mobile car wash is a business idea perfect for those who want to start their own business but don’t have the time or the space to set up a traditional car wash. With a mobile car wash, customers can enjoy a convenient and affordable car wash experience without having to leave their homes or worry about traffic congestion.

The mobile car wash business model is simple and easy to set up. All you need is a truck or van with a washing machine, and customers can choose from various car wash services, including full car washes, wheel care, and detailing. You can also offer seasonal specials and promotions, attracting new customers and keeping them coming back for more. With convenient hours that can be adjusted to fit your schedule, this is the perfect option for anyone looking for an easy way to start their own business.

Ice cream shop

Ice cream is a popular choice for an outdoor business and a delicious treat that can be enjoyed any time of the day. Selling scoops and cones from a cart or stand, you can set up in a busy area near a park, playground, or other popular tourist spots. Make sure to prepare treats with premium ingredients and fresh fruit to give your customers the best possible experience.

Offering different flavours and combinations, you can cater to everyone’s taste. If you have a special recipe or secret ingredient, share it with your customers. Not only are ice cream treats delicious, but they’re also a fun way to spend a summer day. Get started on your ice cream stand business today and enjoy the sweet smell of success in the air!

Organic farming

One of the most popular outdoor business ideas is organic farming. This type of farming is growing crops without using harmful pesticides or fertilizers. Instead, organic farmers use natural methods to improve soil fertility. Organic farming is a great way to make a profit. It is one of the most profitable businesses out there. According to The Huffington Post, an organic farm can generate up to three times as much revenue as a conventional farm.

Fishing guide 

A fishing guide provides the boat, gear, and expertise to lead clients to the best fishing locales in the area. They assist with catching fish, provide instructions in equipment use and fishing techniques, and offer navigation services to hot spots where fish are biting. To start a guide business, you’ll need boating and fishing knowledge, a licensed boat, tackle, and a passion for helping clients catch trophy fish.

More must-read stories from Enterprise League:

• The golden rules you need to build a steady buyer-seller relationship .
• Can you use   TikTok marketing   for your small business successfully? Find out here.
• Proven and tested psychological tactics for successful marketing .
• Convincing reasons to hire millenials   now and how to attract them
• 26 common hiring errors   that small businesses should avoid.

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Biden's new student-loan forgiveness plan just began its 30-day public comment period — and anyone can tell the administration what they think of the relief

• The public now has 30 days to comment on Biden's new student-loan forgiveness plan.
• It's the next step in implementing a broader version of debt relief for borrowers.
• The proposals include relief for those with unpaid interest, along with those in repayment for 20 years.

The public has one month to tell President Joe Biden what they think of his new student-loan forgiveness plan .

After announcing details of Biden's second attempt at student-debt relief last week, the Education Department formally published the draft text of the new rules on the Federal Register on Wednesday. The publication of the rules officially kicked off the 30-day public comment, set to end on May 17. Comments can be submitted to the Federal Register here , which the Education Department will then review.

The draft text currently consists of nine rules "that permit separate and distinct types of waivers using the Secretary of Education's longstanding authority under the Higher Education Act," the Education Department said in a Tuesday press release.

Related stories

The rules address distinct types of borrowers that would qualify for relief under this new plan: those whose balances have grown due to unpaid interest, those who would be eligible for relief under certain repayment plans but have not yet enrolled, those who have been in repayment for at least 20 years, and those who have attended programs that left them with too much debt compared to post-graduation earnings.

The Education Department also said a separate rule to address relief for borrowers experiencing financial hardship will be released in the coming months.

"These historic steps reflect President Biden's determination that we cannot allow student debt to leave students worse off than before they went to college," Undersecretary of Education James Kvaal said in a Tuesday statement. "The President directed us to complete these programs as quickly as possible, and we are going to do just that."

The department aims to begin implementing relief as early as this fall. Still, as Business Insider previously reported , legal threats to the relief could imperil the department's timeline. While lawsuits have yet to be formally filed against Biden's administration, Missouri's Attorney General Andrew Bailey wrote on X in response to Biden's relief proposals: "See you in court."

And some experts said a conservative Supreme Court could likely rule like they did with Biden's first debt relief plan, striking it down .

"The administration is certainly still facing a very skeptical Supreme Court," Cary Coglianese, an administrative law professor at the University of Pennsylvania, told BI. "Even though it's a different statute, it's still a skeptical Supreme Court. It's still a pretty big program even though it's a smaller one."

Following the public comment period, the Education Department will review comments and could choose to adjust their proposals based on the feedback they receive. It will then finalize the rule and move toward implementation.

Watch: Why student loans aren't canceled, and what Biden's going to do about it

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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Where Can I Find the Best Interior Design Education in Elektrostal, Russia?

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Ministry: Schools must abide by outdoor activity rules

Sunday, 21 Apr 2024

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‘rising preference for private schools’, school cross-country run followed guidelines, says education dg.

SEREMBAN: All schools and colleges have been reminded to follow the guidelines on outdoor activities following the recent death of a 14-year-old who collapsed and later died after participating in a cross country run.

The Education Ministry said all institutions under its purview must follow these guidelines as the government was committed to student safety and well-being.

The ministry also expressed its condolences to the family of Nuqman Naufal Shamsu Fadzli, the Form Two student of Sekolah Menengah Sains Tuanku Jaafar, Kuala Pilah, who died while receiving treatment at the district hospital on Friday.

The boy collapsed after a 7km run with some 700 other students.

“The MOE urges all parties to respect the privacy of the deceased’s family. At the same time, the ministry has taken immediate action to provide welfare assistance to the family,” the statement said, according to Bernama.

According to media reports, Kuala Pilah deputy police chief DSP Syahrul Anuar Abdul Wahab said that the boy had a heart defect, which was diagnosed in 2016 and he had been receiving treatment from the National Heart Institute.

Meanwhile, in JOHOR, State Education and Information Committee chairman Aznan Tamin emphasised the importance of schools being aware of students’ health conditions.

Schools officials must ensure that parental consent forms are filled and that students’ records are updated to determine whether any of them need to be exempted from sports activities.

“We have not encountered such cases yet, but I have discussed with the Education director to take precautionary measures and exercise caution in extracurricular activities, such as cross-country events, considering the current weather conditions,” he said yesterday.

Tags / Keywords: Schools , colleges , guidelines , outdoor activities , cross country run

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Biden is canceling $7.4 billion in student debt for 277,000 borrowers. Here's who is eligible.

By Aimee Picchi

Edited By Alain Sherter

Updated on: April 12, 2024 / 3:29 PM EDT / CBS News

The Biden administration on Friday said it's canceling $7.4 billion in student debt for 277,000 borrowers, with the recipients scheduled to receive emails today to alert them to their loan discharges. 

The latest effort extends the debt relief provider under President Joe Biden after the Supreme Court last year blocked  his administration's plan for broad-based student loan forgiveness. With the latest batch of loan cancellations, the White House said it has forgiven about $153 billion in debt for 4.3 million student borrowers. 

Biden, who had made student loan relief a major campaign pledge, is tackling an issue that affects about 43 million Americans with a combined  $1.7 trillion in student debt. It's a burden that some borrowers and their advocates say has harmed their ability to save for a home or achieve financial milestones, an issue that was echoed by Education Secretary Miguel Cardona in a conference call with reporters. 

"I talked to a teacher in New York this week who took out a loan for $30,000," Cardona said Friday, "and after over a decade of paying and being a teacher the debt was $60,000, and she was saying that the interest was so high that the payments that she was making wasn't even touching her principal."

He added, "We are fixing a broken system. We're relentless and taking steps to transform a broken system into one that works people across the country."

Here's what to know about who is eligible for the latest round of forgiveness.

Who qualifies for the student loan forgiveness?

Three groups of people qualify under the latest round of debt relief, the White House said. 

• $3.6 billion for 206,800 borrowers enrolled in the SAVE plan.

About $3.6 billion will be forgiven for nearly 207,000 borrowers enrolled in the Saving on a Valuable Education (SAVE) plan, an income-driven repayment program, or IDR, that the Biden administration created last year. 

The White House said borrowers who are getting their debt discharged under SAVE had taken out smaller loans for their college studies. The plan allows people to receive forgiveness after they made at least 10 years of payments if they originally took out $12,000 or less in loans to pay for college; borrowers with larger loans are eligible after 20 or 25 years of repayment, depending on what types of loans they have. 

 "You sacrifice and you've saved for a decade or more to make your student loan payments, and you originally borrowed $12,000 or less, you're going to see relief," Cardona told reporters. "An overwhelming number of those who qualify for SAVE were eligible for Pell grants and come from low- and middle-income communities."

• $3.5 billion for 65,700 borrowers in income-repayment plans.

These borrowers will receive forgiveness through "administrative adjustments" to repayment plans where loan servicers had made it tougher for some borrowers to qualify for relief.  

"These are people who paid for a long time but were being deprived of relief because of administrative and servicing failures," Cardona said. "These people met the contract of their loan" and will receive forgiveness.

• $300 million for 4,600 borrowers through Public Service Loan Forgiveness (PSLF).  

The PSLF program is designed to help public servants like teachers and government employees achieve debt forgiveness after 10 years of repayment. It's a program that started in 2007 but had been plagued with complex rules that effectively hampered people from getting their debt discharged, with only 7,000 receiving loan forgiveness prior to the Biden administration. 

With the latest round of discharges, the Biden administration has forgiven $62.8 billion in loans for 876,000 borrowers through PSLF. 

Are there legal challenges to Biden's debt forgiveness plans?

In two separate lawsuits, Republican attorneys general in 18 states are pushing to have the SAVE plan tossed and to halt any further student debt cancellation. They say the SAVE plan oversteps Biden's authority and makes it harder for states to recruit employees. They also contend the plan undermines a separate cancellation program that encourages careers in public service.

It's unclear what the suits could mean for loans that have already been canceled. A court document filed by Kansas' attorney general says it's "unrealistic to think that any loan forgiveness that occurs during this litigation will ever be clawed back."

—With reporting by the Associated Press.

• Biden Administration
• Student Loan

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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How We Trebled Our Outdoor Education Business With Just One Lesson Plan

We went from struggling to fill our events to selling out within 24 hours , all due to this one kick-ass lesson plan that left kids desperate for more! This lesson plan allowed us to grow our business, reach new audiences and increase our income. In this short case study we’re going to show you exactly what we did and why kids addicted to video games were choosing instead to unplug and come on our outdoor activity days.

When we first posted our Wildcraft Adventure™ event on facebook we reached 46,957 people , without spending a penny on advertising. Using this lesson plan, just one event got us 2,446 responses and 578 total ticket clicks on the event page!

Over the next few events running this lesson plan we continued to get impressive figures for audience engagement. Combining these with our first event we’d generated over 4,000 new leads on facebook , again without spending a single penny.

In fact, we did even better than this a few weeks later, the same event, using this lesson plan, at a different venue reached over 200,000 people organically on facebook! Again, no money was spent on advertising. Parents were advertising our events for us through word of mouth.

With all the interest that this lesson plan generated we grew our mailing list by over 40% in just a few days! Parents didn’t want to miss out on future announcements for Wildcraft Adventures™.

Also, not only were more people subscribing to our newsletter to hear about future events but we were also smashing the industry average ‘open rate’ for newsletters. In the education industry, the average percentage for subscribers opening an email from a service provider is 17.34%. With the success of Wildcraft we were getting a massive 68.18% open rate! That’s impressive by any standard.

On top of all that we increased ‘likes’ on our facebook page by more than 34% over the period we announced Wildcraft.

As a business, positive word of mouth is the most powerful advertising you’ll ever have. Hundreds of parents shared our events, invited their friends and spread the word for us. This of course, hugely increased the reach of our business and raised awareness for Woodland Classroom and all the other services we offer.

THE LESSON PLAN THAT MADE THIS POSSIBLE

Hopefully by now we have your attention so we’d like to take this chance to introduce ourselves and give you a bit of background as we’re sure you’re wondering how we got to this point.

It was spring 2015 and we were sat planning our summer programme of events, struggling for new ideas and wondering how many activity days we could realistically fill.

We already had a core audience of parents and kids who were on board for the types of regular activities we provided; bushcraft clubs, forest school sessions, wild play and outdoor pursuits. But we knew that there were so many more families who were not engaging with our business, in short we wanted our business to grow . To do that we needed a way to reach all those parents who were struggling to get their kids interested in what we had to offer. These are the kids who would rather be on their consoles than playing in the woods. That’s where this lesson plan came in, but we couldn’t predict the huge response that it would receive.

“Today’s children are spending an average of seven hours a day on entertainment media, including televisions, computers, phones and other electronic devices.” American Academy of Pediatrics

Like so many teachers and activity leaders in the outdoor education industry we’d read Richard Louv’s eye-opening book Last Child in the Woods which warns of the rise of ‘nature deficit disorder’ in today’s children. Parents were telling us that they faced an uphill struggle, as there’s such an addictive quality to video games that restricting screen time can cause big arguments in the family home. The more parents we spoke with, the more we heard about this recurring problem.

All this lead to one question; “ For those kids who are spending too much time glued to their screens and have little interest in getting out into nature, how do we engage them in a way so that they choose to go outside?” the answer suddenly hit us… “Simple, we take their video games outdoors!”

Let’s be clear, this didn’t mean that kids would be sat on their tablets, playing on-screen games in the woods with us. Our idea was to take their favourite video games and transform them into outdoor adventures that would also have them learning about the natural world without even realizing it.

So, we did A LOT of research. We watched and spoke with children playing video games, identified the most popular titles, then picked out the common themes and features in those games. One game that stood out particularly was Minecraft , which we’re sure needs no introduction. Since being launched it’s sold over 100 million copies. Having ranked it the 6 th best video game of all time, Time magazine said of Minecraft; “ Has there ever been a game as impactful as this one?” Not only is it hugely popular with children but it was also perfect as a basis for creating outdoor adventures. Rather than try and compete against the video games, we decided we needed to harness their popularity.

It was Autumn 2015 we unveiled Wildcraft Adventure™ to the world and the response was incredible! At time of writing, we have sold out EVERY Wildcraft event we have run.

The tickets for our first events sold out in less than 24 hours and we then spent 3 days answering the phone every 5 minutes to tell potential customers that we were sorry but tickets had all gone. Talk about demand outstripping supply. We didn’t waste these new leads though. Because of all the interest in Wildcraft Adventure™ we were able to rapidly grow our email list almost overnight . We knew we had definitely hit on something.

Throughout 2016 we ran as many Wildcraft Adventures™ as we could fit in, around our outdoor after-school clubs and other Forest School events. At the time of writing we’ve hosted 46 of these events across Wales, reaching 860 children . That’s a massive 5,160 hours of outdoor playtime for kids, when they might otherwise have been indoors playing video games. We’ve got many more planned for the future too.

WHY IT WORKS!

Our Wildcraft lesson plans have been such a huge success because they provide a solution to the problem that many parents are having, the daily struggle to get their kids away from their tablets, iPads and consoles to spend more time outdoors.

“What an amazing experience for my son. Like many parents I worry about the time he spends on electronic games and the fact that I have to beg and bribe to get him outdoors. Not so with this genius idea to use popular computer games to tempt him into activities that I knew he would love if he would only give them a chance. When asked if he wanted to go again, my son’s reply was “no, Mum. I HAVE to go again.” Emily Carne (parent)

“I haven’t seen my son (10 yrs old) so animated in a long time. He talked about his experience for two hours solid and now is designing his own ‘real minecraft’ in a book ready to go out in the woods to do it with his friends. I cannot recommend it enough, it’s back to when I was young and no computer games existed, but it’s pure genius to use video games as a basis to start from, the children are already hooked before they even start! Brilliant!” Suki Morys (parent)

“Such a fantastic antidote to the ever increasing creep of the screen.”   Hannah Cutler (parent)

AN ON-GOING SUCCESS

We’ve had 100% positive feedback from kids and parents and it’s really put our business on the map. We also found that kids who had been on our Wildcraft Adventure™ were then booking onto our other events. Going forward, we have a larger pool of returning kids and we’re building great long-term relationships with parents who trust our brand.

“Ryan had a fabulous day. He got home and immediately wanted to build a den and a fire. Before coming I had tried to get him to join in a forest school day but he said ‘it wasn’t his thing’. However ‘would you like to go on a Minecraft style bushcraft day?’ And he couldn’t sign up fast enough, he was so excited he couldn’t sleep the night before and you certainly didn’t disappoint on the day.” Jacky John (parent)

“My two had a great time at the Minecraft Bushcraft day, so nice to see them turning off the video game and getting some fresh air and fun! Great, great day, they would go again in a heartbeat!” Laura Murphy (parent)

We have had children returning 4, even 5 times to the same event and Wildcraft is also proving to be a great gateway activity for kids who are new to the world of outdoor pursuits.

“They haven’t stopped asking can they come again. They were so inspired that they will be joining a local bushcraft group.” Lisa-Mare Hayes (parent)

The success of Wildcraft enabled us to both quit our part-time jobs to realize our dream of running Woodland Classroom full-time. We have been able to follow our passions, make a living from them and have now booked a month-long honeymoon in beautiful Thailand.

The next step in our story was creating Wildcraft Adventure™ as a digital lesson plan that we could make available to other activity leader and teachers to run at their own venues. It’s a growing community of outdoor education centres, summer camps, schools, holiday clubs and freelancers who have been sharing in the success of the game. Let’s hear from some of them…

“We’re really excited about the Wildcraft Adventure… I was really inspired by what you guys are doing. We’re looking for ways to get our kids out of the classroom, playing together.  Your game gives us the perfect vehicle for mixed-age, cooperative, outdoor fun.” Brenda Sutter, Laurel Tree Charter School, California U.S.

“We are FULLY BOOKED for both our Wildcraft events and are very much looking forward to it!”  Helena Louise Broadbent, Forest Explorers, England

“Wow! What a full on, wild and adventurous day for our kids AND leaders in the woods. Learning new skills, making friends, exploring, building, crafting, cooking and getting muddy… THIS is what real gaming is all about! Really glad we used the pack as it has saved us so much lesson planning and resource time and it is something we will go back to using all year. Good value for money.” Holly James, KidsGroWild, Scotland

“Wildcraft Adventure is a great way to get children away from the screen and in to the natural environment. The children were fully immersed in the game… They loved every minute of it!” Jackie Meager, OutLET Play Resource, Scotland

As a gateway to the world of Wildcraft Adventure™ we have created a special, simplified and fast-paced version of the full game called Wildcraft: Mini Game , which can be played over just a couple of hours. Anyone can run the game, no special training is required and everything you need to know to run this lesson plan is included in the package.

“I have been endeavouring to incorporate more outdoor education activities into my classroom in the last few years. I just purchased your Wildcraft game…what a great idea. I am going to save it for an end of the year celebration activity so that the kids can use all of their newly acquired bushcraft skills. Thank-you for sharing your expertise and passions with the outside world…this teacher across the pond certainly appreciates it.” Susan Brown, Teacher (Grade 3), Canada.

If you want to try Wildcraft Adventure™ for yourself then click the link below to check out our Wildcraft: Mini Game. We think you’ll love it.

YES, I WANT THIS WILDCRAFT LESSON PLAN

If you want to find out more about Wildcraft Adventure™ you can check out the video below.

YES, I WANT TO FIND OUT MORE ABOUT WILDCRAFT ADVENTURE PACKS

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