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Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

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• Fill in the blanks – Outline
• Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your sports complex business, its location, when it was founded, etc.

Market opportunity:

Product & services:.

• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, youth, athletes, and fitness enthusiasts can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.

Regulatory environment:

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the sports complex services your business will offer. This list may include services like,

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)

Mention the facilities:

Mention your schedule list:.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced equipment, more space, or amazing training courses can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Essential Elements of a Business Plan

Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Indoor Sports Complex Proposal Plan Sample

Apr.03, 2018

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Table of Content

Do you want to start an indoor sport complex business

Are you thinking about how to open an indoor sports facility ? This is no doubt one of the best and most lucrative ventures you can ever think of. Given the popularity and global recognition of sports, the demand modern and sophisticated indoor sports facilities has drastically increased. Nowadays, people are keen to access a fully equipped indoor facility that allows them to participate in a wide array of sporting activities. Setting up an indoor sports facility is a huge investment so you need to be adequately prepared. However, you can be sure you will recover all your initial investment within a few years of starting the business.

Executive Summary

2.1 the business.

The indoor sports facility will be registered under the name BJ Sports Hub, and will be situated in Brookland, Washington. BJ Sports Hub will be owned and managed by Zack Phil who is famous Baseball Coach. The sports facility is intended to offer a unique, unforgettable, entertaining and welcoming ambience for guests.

2.2 Management Team

BJ Sports Hub will be managed by Zack Phil who is a Baseball Coach with cumulative experience that spans over two decades. His passion for sports is the main reason why he has decided to invest in an exclusive indoor sports facility building .

2.3 Customer Focus

BJ Sports Hub will aims to offer a nice, spacious and well equipped sporting facility for both residents, corporates and sports stakeholders including teams. The business will attract customers of various ages, social and cultural backgrounds.

2.4 Business Target

The business plans to invest heavily in modern facilities to create an impressive sports recreation facility that offers customers value for their money

Company Summary

3.1 company owner.

Zack Phil is an experienced, well-respected and award winning baseball coach who has steered several teams he has coached to victory. During his career, Zack has had the privilege to coach some of the most popular baseball teams in the United States.

3.2 Aim of Starting the Business

Because of his passion for sports, Zack always envisioned having starting a sports complex business where he could offer an affordable and the perfect environment to facilitate various kinds of sports. Even though Brookland has many similar facilities, Phil knew his approach was innovative and different.

3.3 How the Business will be Started

To ensure BJ Sports Hub becomes a household name and trendsetter, Zack with the help of experts well versed in business startups has formulated a sound business plan to drive success. Key financial data pertaining to the sports facility is show below.

Services for Customers

BJ Sports Hub is a large, fully serviced and diverse indoor sports facility that will avail numerous services for customers which include:

• Fully equipped weight and fitness center with state-of-the art aerobic equipment
• Different courts for games such as basketball, volleyball, badminton, tennis and indoor soccer
• Massage parlor center
• Dancing and yoga rooms
• Food and beverage restaurant
• Modern conferencing facilities

With these amazing facilities, Zack has managed to figure out how to start an indoor sports facility that offers a wide range of tailored services to clientele.

Marketing Analysis of an Indoor Sports Complex

For BJ Sports Hub to meet its targets; customer satisfaction and financial targets, a detailed market analysis was researched and documented. This indoor sports complex business plan has put in place a systematic strategic business plan that will be incorporated into the sports complex to help it achieve its mandate. The business has identified an action plan to follow once operations commence.

5.1 Market Segmentation

Findings of the market research revealed the following customers as the main targets for BJ Sports hub.

5.1.1 Fitness Lovers

Many people these days want to keep fit and for this reason, the demand for fitness facilities has gone up. This group includes those looking for a well-established workout facility they can visit in the morning, evening or on weekends. This target group is wide and covers different ages such as working class adults and seniors.

5.1.2 Sport Clubs

Sports clubs include team involved in various disciplines such as soccer teams, tennis teams and athletics teams among others. This is a lucrative market segment in an indoor sports facility business plan . Since these teams always need somewhere to train and have their tournaments, BJ Sports Hub is set to benefit a great deal.

5.1.3 Sports Men and Women

Sports professionals always require a nice and well-equipped facility where they can train and prepare themselves for various competitions. Washington D.C. is known to host many sports personalities creating a ready market for the indoor sports complex.

5.1.4 Business Travellers and Tourists

Washington D.C. is the state capital and therefore, receives a lot of visitors from around the world. Business travellers and tourists will be attracted to BJ Sports Hub to enjoy the various facilities such as gyms without having to sign up for resident membership. The size and unique appearance of the venue is expected to attract a sizeable number of tourists.

5.1.5 Religious Groups and Schools

A successful indoor sports facility business plan includes religious organization who at times, need to book an indoor sports facility to hold religious events such as crusades. In addition, schools will also be targeted by the business as they frequently look for venues to host their school games and championships.

5.2 Business Target

BJ Sports Hub targets to offer a unique, well-equipped and social facility in Brookland, Washington D.C. Even though the initial capital is high, the business hopes to recover its capital within the first three years of operations. It is expected the indoor sports complex sales will grow between 20-25% annually.

5.3 Product Pricing

Pricing included in this indoor sports arena business plan have been done after carefully evaluating what other competitors are offering their customers. The idea is to keep prices at the standard market rate but offer unique membership packages with added benefits.

Zack has worked closely with experts to formulate a comprehensive market oriented sales strategy to assist in growing customer numbers and boosting sales revenue. After taking into account the cost of building an indoor sports complex , the following sales strategy has been identified to support the business.

6.1 Competitive Analysis

The facility’s strategic location, large size, modern state-of-the-art equipment, customized membership packages and nearness to public transport facilities will give the facility a competitive advantage.

6.2 Sales Strategy

In order to attract more customers to the indoor sports complex, the following sales strategies will be implemented.

• Reach out to both established and upcoming sportsmen and women looking for a well-equipped and easily accessible training facility.
• Offer customized and attractive membership packages with exciting features.
• Roll out intensive marketing campaigns on both local as well as digital platforms.
• Incorporate cutting-edge technologies and modern equipment to satisfy customer needs.
• Utilize the business central location to attract walk- in customer
• Offer personalized and exemplary customer service.

6.3 Sales Forecast

BJ Sports Hub intends to focus on implement its sales strategies and keenly monitor its financial books to grow annual sales. A basic representation of what is expected is shown below.

Personnel Plan

BJ Sports Hubs is a large facility that will have diverse personnel with various backgrounds. The business intends to hire the following staff to offer business support.

7.1 Personnel Plan

BJ Sports Hub is owned by Zack Phil who will be the sports complex manager. In this indoor sports business plan , the business will also have a manager, an administrator, three training assistants, three fitness instructors, two marketing officers, four cleaners, one cashier and two customer care executives. Comprehensive training will be done before staff resumes duty.

7.2 Average Staff Salaries

In the first three years, BJ Sports Hub intends to pay staff the following salaries.

Financial Plan

BJ Sports Hub has a detailed financial plan that will steer the business towards the path of financial success. The indoor sports complex will be financed by Zack Phil and two investors. The available funding is expected to meet the cost to build an indoor sports facility , but an addition loan will be required to supplement funding. The following is a breakdown that computes various financial parameters for the business.

8.1 Important Assumptions

BJ Sports Hub has calculated its financial expectations based on the assumptions below.

8.2 Brake-even Analysis

The graph below shows Brake-even Analysis for the indoor sports complex.

8.3 Projected Profit and Loss

See below the Profit and Loss data for BJ Sports Hub calculated on an annual and monthly basis.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

See the analysis of Profit and Loss in the table below.

8.4 Projected Cash Flow

Diagram below shows pro forma cash flow, subtotal cash received, subtotal cash from operations, subtotal cash spent on operations and subtotal cash spent.

8.5 Projected Balance Sheet

This projected balance sheet shows BJ Sports Hub capital, assets, liabilities, long-term assets and current liabilities.

8.6 Business Ratios

Business net worth, business ratios and ratio analysis for BJ Sports Hub are indicated in the table below.

Download Indoor Sports Complex Proposal Plan Sample in pdf

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Business Plan For Indoor Sports Facility

Congratulations on taking the first step in creating a business plan for indoor sports facility. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for indoor sports facility that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan will help you think about your indoor sports facility business like you’ve never done before. This thinking will help you clarify important elements like your long-term goals and objectives. You can then work backwards from your goals to develop strategies and marketing campaigns to help make these objectives a reality.

A business plan will also help you think about your customers in great detail. You will be able to understand their wants and needs, where they hang out, and exactly how you will target them. This clarity will enable you to focus on developing the products or services they want.

Finally, if you are seeking outside capital such as investment or a bank loan, a well-thought-out business plan will show them you are serious about your business and you have developed a clear and thorough plan of action to achieve success.

A Business Plan For Indoor Sports Facility - The Key Parts

The executive summary, your company description, market analysis, products and services.

• Marketing Strategy
• Operational Plan
• Financial Projections

Risk Analysis

• Funding Request and Use of Funds (if applicable)
• Additional Information

An executive summary of your business plan for indoor sports facility is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

• Overview of the Business
• Mission Statement
• Key Objectives
• Summary of Products/Services
• Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for indoor sports facility inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your indoor sports facility business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

• Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
• Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
• Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
• Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
• Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
• Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.

Tips for writing the company description section:

• Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
• Include strong visuals and infographics.
• Avoid jargon and keep the writing style clear and concise.
• Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
• Back up this information with customer testimonials if possible.

The market analysis section of your indoor sports facility business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

• Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
• Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
• Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
• Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
• SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

• Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
• Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
• Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
• Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your indoor sports facility business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

• Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
• Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
• Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
• Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

• Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
• Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
• Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
• Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
• Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section

Key Information to Include Within the Marketing Strategy Section:

• Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
• Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
• Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
• Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
• Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
• Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

• Create a visual marketing timeline.
• Outline influencer or brand ambassador partnerships if applicable.
• Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your indoor sports facility business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

• Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
• Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
• Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
• Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
• Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
• Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
• Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.

How to add value to the Operation Plan section:

• Use visuals to outline organisation structures and workflows.
• Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
• Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
• Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

• Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
• Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
• Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
• Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
• Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.

How to add value to your financial projections section:

• Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
• Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
• Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
• Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

• Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
• Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
• Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
• Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
• Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

• Create a visual timeline for key milestones such as the initial investment and key payback periods.
• Outline risk mitigation plans to instil confidence.
• Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your indoor sports facility business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your indoor sports facility car rental business plan, consider including the following:

• Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
• Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
• Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
• Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

• Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
• Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
• Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for indoor sports facility:

• Customer Surveys and Feedback
• Letters of Support or Intent
• Legal Documents (e.g., licenses, permits)
• Resumes of Key Team Members

A Business Plan For Indoor Sports Facility Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

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Learning ZoNe

• Creating a Sports Center Business Plan

In Pinnacle's experience, an objective third-party market study with financial models, in addition to a high-quality presentation are necessary for securing budget approvals, investors, and funding in today's new economy for an indoor sports facility or outdoor sports facility.

The sports center business plan as prepared by Pinnacle is a narrative document containing recommendations and rationale regarding product mix, location, outdoor sports or sports complex design, staffing, and controllable expense items. Pinnacle's business plans are meant primarily for assistance in attaining funding, and not meant to put forth a "check list" of operational and marketing elements to use in running the eventual organizational entity.

Pinnacle's services can include; accompanying clients to investor and financial institution meetings, as well as other organizational, board, and civic meetings in order to help verify the backup documents (market feasibility study, financial model, etc.) and provide the perspective of an industry leader in the field of recreational sport facilities and indoor sports facilities. Many clients have stated that they would not have received funding if not for Pinnacle's involvement in preparing the market study and financial documents and extensive industry experience.

When creating a sports center business plan, we take into account a variety of factors like sports complex design and the results of the market feasibility study for your outdoor sports complex or indoor sports facilities to set you up for success. This ensures that you can confidently secure the funding required for your indoor sports facility.

WE OFFER THE FOLLOWING SERVICES TO ENSURE SUCCESS FOR YOUR INDOOR SPORTS FACILITY:

MARKET FEASBILITY STUDY • ATHLETIC COMPLEX DEVELOPMENT • INDOOR SPORTS COMPLEX DESIGN PLAN • SPORTS FACILTY DESIGN • SPORTS COMPLEX DESIGN • OUTDOOR SPORTS FACILITY • SPORTS CENTER BUSINESS PLAN • FITNESS CENTER CONSTRUCTION • SPORTS FACILITY CONSTRUCTION • RECREATION CENTER PROJECT MANAGEMENT • EXPERT CONSULTING • SPORTS CONSTRUCTION MANAGEMENT

Other Services

• Market Feasibility Studies
• Financial Models
• Project Development Assistance & Sports Construction Management
• Design & Construction Review Service
• Sponsorship Development & Procurement
• Revenue & Operational Assistance for Existing Outdoor Sports or Indoor Sports Facilities
• Strategic Programming and Facility Revenue Development
• Indoor Sports Center Special Event Planning
• Needs Assessment
• Sports Tourism/Economic Impact
• Public Private Structure

Contact us today for more information on how you can work with the nation's leading sports facility consultants.

Indoor Sports Facility Business Plan Template [Updated 2024]

Indoor Sports Facility Business Plan Template

If you want to start an indoor sports facility business or expand your current indoor sports facility business, you need a business plan.

The following Indoor Sports Facility business plan template gives you the key elements to include in a winning Indoor Sports Facility business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Indoor Sports Facility business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Indoor Sports Facility Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Basketball Facility Business Plan Template

Written by Dave Lavinsky

Basketball Facility Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their basketball facilities.

If you’re unfamiliar with creating a basketball facility business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to easily write a basketball facility business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Basketball Facility Business Plan?

A business plan provides a snapshot of your basketball facility as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Basketball Facility

If you’re looking to start a basketball facility or grow your business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your basketball facility to improve your chances of success. Your basketball facility business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Basketball Facilities

With regards to funding, the main sources of funding for a basketball facility or multisport complex are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for basketball facility companies.  

Finish Your Business Plan Today!

How to write a business plan for a basketball or other indoor sports facility.

If you want to start a basketball facility or expand your current one, you need a business plan. The guide below details the necessary information for how to easily write each essential component of your basketball facility business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of basketball facility you are running and the status. For example, are you a startup, do you have a basketball facility that you would like to grow, or are you operating a chain of basketball facilities?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the basketball facility industry.
• Discuss the type of basketball facility you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of basketball facility you are operating.

For example, you might specialize in one of the following types of basketball facilities:

• Youth training facility: This type of business specializes in providing basketball courts and training for young athletes.
• Professional training facility: This type of business caters to professional and aspiring professional athletes.
• Community gym: This type of business provides basketball courts and other athletic offerings and equipment for members of the general public to use.
• Basketball camp: This type of business provides youth with day-camp activities to improve their basketball skills.

In addition to explaining the type of basketball facility you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of campers registered, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the basketball facility industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the basketball facility industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your basketball gym business plan:

• How big is the basketball facility industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your basketball facility? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your basketball facility business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of basketball facility you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other basketball facilities.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of sports training facilities, other types of youth programs, and recreation centers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of basketball facility are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a basketball facility business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of basketball facility that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide one-on-one coaching sessions, day-camp classes, or professional training programs?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your basketball facility. Document where your company is situated and mention how the site will impact your success. For example, is your basketball facility located in a busy retail district, a business district, a standalone basketball courts, or inside a larger multisports complex? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your basketball facility marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your basketball facility, including answering calls, scheduling sessions, invoicing clients, and collecting payments for sessions, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your basketball facility to a new city.  

Management Team

To demonstrate your basketball facility’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing basketball facilities. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a basketball facility or successfully running a small basketball camp.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you employ 5 coaches, and will each coach conduct 2 sessions per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your basketball facility, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a basketball facility business:

• Cost of equipment and basketball supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your basketball facility lease or a list of credentials for each of your basketball coaches.  

Writing a business plan for your basketball facility is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert basketball facility business plan; download it to PDF to show banks and investors. You will truly know how to open a basketball facility. You will understand the basketball facility industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful basketball facility.  

Basketball Facility Business Plan Template FAQs

What is the easiest way to complete my basketball facility business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your basketball facility business plan.

How Do You Start a Basketball Facility Business?

Starting a basketball facility business is easy with these 14 steps:

• Choose the Name for Your Basketball Facility Business
• Create Your Basketball Facility Business Plan
• Choose the Legal Structure for Your Basketball Facility Business
• Secure Startup Funding for Basketball Facility Business (If Needed)
• Secure a Location for Your Business
• Register Your Basketball Facility Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Basketball Facility Business
• Buy or Lease the Right Basketball Facility Business Equipment
• Develop Your Basketball Facility Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Basketball Facility Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Basketball Facility business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Running a Sports Business

If you want to learn the business fundamentals for running a sports facility or sports academy, you’ve come to the right place. In the posts listed below, you can find out whether you have a profitable business plan, learn the essentials for your business survival, develop a marketing plan, and more. Start creating business plans for your sports facilities today. 

Business Plans for Sports Facilities, Academies, or Complexes

The Mission

The Marketing

The Operations

The Finances

The Exit Plan

Getting Started

Choosing a location

Getting funding

Purchasing Equipment

Calculate Operating Cash Needs

Advice for Students

Survival Essentials

Why Facilities Fail

Upfront Payment

Accept Online Payments

Profitable Programming

Diversification

Numbers-Focused Sales

Solutions-Based Services

Marketing Basics

Creating a 12-Month Plan

Reaching 6-8 Customer Touch Points

Tracking Client Interests  and Prospect Data

Facebook and Social Media

Search Engine Optimization

Email Marketing

More Marketing Articles

Leadership Skills

Staff management.

Hiring the Best Instructors

Internship Programs

Basketball Facility Business Plan Template

Written by Dave Lavinsky

Basketball Facility Business Plan

You’ve come to the right place to create your Basketball Facility business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their own basketball facilities.

Below is a template to help you create each section of your Basketball Facility business plan.

Executive Summary

Business overview.

Vertical Arc, a startup indoor basketball sports facility, is located in Grand Forks, North Dakota. The business was founded by Mark Andrews and Peter Knowles, former basketball players for the Dakota Wizards, a National Basketball Association Development Team, housed in Bismarck, North Dakota until 2012. Both Mark and Peter were considered leaders of their team and helped players on their team progress to the next level through training and advice on the part of Mark and Peter. Now that both leaders have moved into positions in the sports memorabilia industry, they believe it is the right time to take their leadership skills and basketball abilities onto the court by opening Vertical Arc, a basketball training facility for amateurs and pro players. Members of the public are also welcome, as are youth and children.

Vertical Arc will provide a comprehensive array of services for those who enjoy playing basketball any time, day or night. In addition to eight courts for on-going play, Vertical Arc hosts a workout room, with free weights and strength-training machines, men’s and women’s showers, steam rooms and an indoor lap pool.

Product Offering

The following are the services that Vertical Arc will provide:

• 8-court basketball facilities; 2 equipped with bleachers
• Tournament play twice a year; try-outs required
• Open basketball play schedules
• 24 hour court reservation system
• Children’s “Snow Days” with activities and games
• Children’s basketball camps (seasonal)
• Men’s workout room; Women’s workout room
• Free weights and strength-training machines
• Men’s shower room; Women’s shower room
• Men’s steam room; Women’s steam room
• Indoor lap pool
• Juice station

Customer Focus

Vertical Arc will target all individuals from ages 5 up in the Grand Forks, North Dakota and surrounding communities. They will target families to invest in “yearly family memberships.” They will target party planners and event coordinators to rent the facilities as an event venue. They will target community associations and groups to rent the facilities as an event venue. They will target area schools to rent the facilities. They will target children, ages 9-14 to invest in “junior championship league” basketball play. They will target parents to enroll their children in basketball fall, winter, spring and summer camps.

Management Team

Vertical Arc will be owned and operated by Mark Andrews and Peter Knowles. They are recruiting one of the basketball team members, Andre Rochelle, to be the senior basketball coach and general manager of the courts.

Mark Andrews and Peter Knowles are former basketball players for the Dakota Wizards, a National Basketball Association Development Team, housed in Bismarck, North Dakota until 2012. Both Mark and Peter were considered leaders of their team and helped players on their team progress to the next level through training and advice.

Both leaders have moved into positions in marketing within the sports memorabilia industry and believe it is the right time to take their leadership skills and basketball abilities onto the court by opening Vertical Arc, a basketball training facility for amateurs and pro players. Members of the public are welcome, as are youth and children.

Andre Rochelle, a former member of the Dakota Wizards with Mark and Peter, is currently the basketball coach at North Dakota State College, where he is an instructor in basketball and leads the men’s team in league play. He will assume the role of Senior Basketball Coach and General Manager of the courts.

Success Factors

Vertical Arc will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Vertical Arc
• Comprehensive array of services; including basketball facilities, workout, shower and steam rooms, children’s and youth programs, discounts for family packages and other amenities.
• Vertical Arc offers the best pricing in town for basketball facility memberships. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Vertical Arc is seeking $200,000 in debt financing to launch the offices of Vertical Arc. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs at launch. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the financial projections for Vertical Arc.

Company Overview

Who is vertical arc.

Vertical Arc is a newly established full-service basketball training facility in Grand Forks, North Dakota. Vertical Arc will be the most reliable, cost-effective, and efficient choice for families, individuals and gatherings in Grand Forks and the surrounding communities. Vertical Arc will provide a comprehensive menu of basketball, workout, steam, and swimming services for any family or individual to utilize. Their full-service approach includes a comprehensive program for children ages 5 and up.

  Vertical Arc will be able to encourage good health for individuals, build strength and agility for children, provide a gathering place during inclement weather, and encourage families and gatherings to enjoy the facilities together. The team of professionals are highly qualified and experienced in the game of basketball, coaching of basketball and training in preparation for sports, including basketball. The staff is also proficient in swimming, leading workouts and other physical training and teaching. Vertical Arc removes all headaches and issues of unpredictable weather, summer boredom hours, unsafe play environments, and unsupervised use of workout equipment. Vertical Arc ensures exceptional solutions to all these issues are met expeditiously while delivering the best customer service to their guest members.

Since incorporation, Vertical Arc has achieved the following milestones:

• Registered Vertical Arc, LLC to transact business in the state of North Dakota.
• Has a contract in place at one of the office buildings, where Vertical Arc will set up its office and staff lounge in a 10,000 square foot space.
• Reached out to numerous contacts to include Vertical Arc as a family membership.
• Began recruiting a staff of 6 coaches/instructors and office personnel to work at Vertical Arc.

Vertical Arc Services

The following services will be provided by Vertical Arc:

Industry Analysis

The indoor sports facility industry is expected to grow over the next five years to over $117,640 million in 2029. The growth will be driven by an increase in the number of individuals who want to maintain good physical condition. The growth will be driven by an increase in children and teens who want to stay active instead of sitting indoors. The growth will be driven by families who want to exercise and play games together, or in tournaments against other families as a form of entertainment. The growth will be driven by individuals who want to increase strength and cardio fitness. The growth will be driven by individuals who want to play basketball without an assigned team or any ongoing commitments. Costs will likely be reduced as an increasing number of indoor sports facilities are built and maintained within communities of individuals and families.

Customer Analysis

Demographic profile of target market.

Vertical Arc will target individuals and families in the greater Grand Forks, North Dakota, who are seeking a place to play basketball, workout, swim or enjoy other leisure activities. They will target basketball players seeking league and tournament play. They will also target party planners and event coordinators. They will target families who want a discount membership package. They will target parents who choose to have their children in active play during inclement weather months of the year.

Customer Segmentation

Vertical Arc will primarily target the following customer profiles:

• Individuals
• Basketball players (trained and untrained)
• Basketball players seeking league and tournament play
• Party planners and event coordinators
• Community groups and associations
• Schools, including area colleges and high schools

Competitive Analysis

Direct and indirect competitors.

Vertical Arc will face competition from other companies with similar business profiles. A description of each competitor company is below.

Allendale Township Sports Club

The Allendale Township Sports Club is a large facility sporting 4 basketball courts, 6 racquetball courts, 4 squash courts, 4 tennis courts, an Olympic-sized swimming pool, a children’s pool, workout rooms, steam and sauna rooms, a dining hall that seats 200 guests, an indoor game area (video arcade games, pool tables, foosball tables), and a specially-equipped Peloton room.

Owned by Chess and MaryAnn Murray, the Allendale Township Sports Facility is a private membership sports club that is a direct competitor to Vertical Arc. The general public may not use the facilities unless accompanied by a club member and there are no “open play” dates for the general public in any area. Membership dues are $150,000 to join, with yearly dues of $25,000, plus required usage of the dining hall and other monthly usage charges.

Grand Forks YMCA Sports Facility

The Grand Forks YMCA Sports Facility is a community-directed, all-inclusive sports center. The facility includes a Fitness Center, Extra-large Swimming Pool, Gymnasium, offering Group Exercise Classes and a Childcare Center to engage children while parents use the facility. There are also community rooms, where speakers can present topics of interest and family-style movies can be presented.

The concept behind the YMCA non-profit organization is one of strengthening family and community ties. This facility holds several meetings monthly to encourage that concept and is led by 3 volunteers who oversee the programs. One executive director, Todd Beaman, is responsible for garnering additional users of the YMCA and adding families to the roster, along with fostering a strong sense of community.

Grand Forks West Sports Courts

The Grand Forks West Sports Courts cater to individuals and families who want to exercise and play active games indoors. The facilities include 4 basketball courts with bleachers, an indoor soccer court, 4 tennis courts, 4 racquetball courts and an indoor swimming pool for adults and children. Situated on the southwest side of Grand Forks, this facility is a direct competitor of Vertical Arc and is open to the public. There are open basketball play hours during the day and limited basketball games through league and tournament play available in the weekday evenings. On the weekends, there are no scheduled games throughout the facility; participants may join any game at any time. Children play in designated courts and swimming areas; otherwise, there are rooms with video games, pool tables, foosball tables and indoor bowling lanes for youth and children to use.

University of North Dakota

The University of North Dakota has an extensive basketball team and regularly offers the indoor courts for public play when the team is not training or practicing. The court players are allowed to use the basketballs and other equipment during play and an attendant is always present to help with any request. Open basketball play hours extend from 7 am to 10 pm on “off training” days. While a direct competitor in some regard, this facility does not include any further amenities other than the basketball courts and, as such, may be defined as an indirect competitor, as well. There are no bleachers for observers, no other rooms, such as workout, showers, steam rooms available. The basketball coaches will sometimes offer to train open-play visitors, which results in excellent training on a casual basis. Children are not accommodated in the facility, nor are teens under the age of 18.

Competitive Advantage

Vertical Arc will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Vertical Arc will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive menu of basketball, swimming, active game play activities and enjoyable amenities, including the juice station.
• Vertical Arc offers a family membership package that is discounted throughout the year. Vertical Arc offers “Children Snow Days,” along with basketball camps, trainings, active game areas, and other child-specific activities.
• Vertical Arc offers a unique juice station, serving only all-natural fruit juices and smoothies.
• Vertical Arc offers unbeatable pricing for the value received in group or family memberships.

Promotions Strategy

The promotions strategy for Vertical Arc is as follows:

Word of Mouth/Referrals

Mark Andrews and Peter Knowles have built up an extensive list of contacts over the years by providing exceptional service and expertise to their customers. These customers have indicated a deep desire to follow them to the new company as soon as it is established. They will also spread the word about Vertical Arc throughout the region.

Professional Associations and Networking

There are several community groups and associations in Grand Forks. As such, Mark and Peter will join and extensively network to help display the capabilities of the Vertical Arc facility. In particular, Mark will target the party planners and event coordinators within the associations and non-profit community groups in Grand Forks.

Print Advertising

One week prior to launch, a direct mail piece will be delivered to each household in Grand Forks, North Dakota. The announcement will include a discounted price for family memberships and for a 2-week window, “2 for 1 visits”. These incentives will help customers overcome any resistance to visiting Vertical Arc to enjoy the facilities and meet new friends.

Website/SEO Marketing

Vertical Arc will utilize their website as a highly-communicative portal of customer information, announcements, services that are available 24/7, children’s programs, youth camps, and all other activities and upcoming games. The website will also list contact information and available or open basketball times for public play. Vertical Arc’s website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Sports Facility” or “Indoor Sports near me”, Vertical Arc will be listed at the top of the search results.

The pricing of Vertical Arc will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Vertical Arc. Operation Functions:

• Mark Andrews will be the Co-owner and President of the company. He will oversee all client relations and event venue marketing.
• Peter Knowles will be the Co-owner and Vice President of the company. His role will be the Operations Manager and he will oversee the financial management of the facility.
• Andre Rochelle will serve as the Senior Basketball Coach and will act as the General Manager of the Courts.
• Denise Swanson will be the Office Manager, responsible for purchasing and oversight of the records, administrative duties and assisting with scheduling.
• Jackson Tyrell will be the Staff Coordinator. He will be in charge of all employee management and services scheduling for each month. He will also take on the role of Human Resources.
• Petra Romanoff will be the Administrative Assistant to Mark Andrews, Peter Knowles and Andre Rochelle, assisting in communication, scheduling and management of facilities.

Milestones:

Vertical Arc will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office and staff lounge space
• 5/15/202X – Finalize personnel and staff employment contracts for Vertical Arc
• 6/1/202X – Finalize distributor contracts for Vertical Arc
• 6/15/202X – Begin networking at association and community events
• 6/22/202X – Begin moving into Vertical Arc office and staff lounge
• 7/1/202X – Vertical Arc opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Vertical Arc are the fees they will charge to the customers for their services.

The cost drivers will be the overhead costs required in order to operate Vertical Arc. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Vertical Arc is seeking $200,000 in debt financing to launch its indoor sports facility business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 1,890
• Average fees per Month: $120,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, basketball facility business plan faqs, what is a basketball facility business plan.

A basketball facility business plan is a plan to start and/or grow your basketball facility business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Basketball Facility business plan using our Basketball Facility Business Plan Template here .

What are the Main Types of Basketball Facility Businesses? 

There are a number of different kinds of basketball facility businesses , some examples include: Youth training facility, Professional training facility, Community gym, and Basketball camp.

How Do You Get Funding for Your Basketball Facility Business Plan?

Basketball Facility businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Basketball Facility Business?

Starting a basketball facility business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Basketball Facility Business Plan - The first step in starting a business is to create a detailed basketball facility business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your basketball facility business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your basketball facility business is in compliance with local laws.

3. Register Your Basketball Facility Business - Once you have chosen a legal structure, the next step is to register your basketball facility business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your basketball facility business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Basketball Facility Equipment & Supplies - In order to start your basketball facility business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your basketball facility business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Indoor Soccer Facility Business Plan

Start your own indoor soccer facility business plan

Dribbling Indoor Soccer

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Dribbling Indoor Soccer is the only indoor soccer facility in the Wingback County area.  The population of Wingback County is 240,000 residents.  Dribbling Indoor Soccer has two professional-style, lighted fields, (73′ x 140′) featuring Field Turf ®, for fast-action, fun soccer.  No matter what the weather conditions are, day or night, soccer players will find a safe, clean, and friendly atmosphere for soccer enjoyment.   

Several divisions for youth, men, women, and coed provide all players–from beginners to highly skilled–the right environment for recreational yet competitive soccer.  League play is continuous year round.  All league participants are required to become members of Dribbling Indoor Soccer.  The annual fee is $40.  Team registration per session is $700.  Each session has 10 games with championship awards being given to the first place team.   

In addition, skills clinics are available for beginning adults and those wishing to polish their skills.  The two fields can also be rented for practices, birthday parties, corporate events, preseason and post-season team parties, camps, clinics, school grad nights, fund raising tournaments, organized lacrosse and field hockey leagues and more.  A soccer store is on site to provide leading soccer brands to players, teams, leagues and schools.  The facility will also have a small cafe that will serve drinks, sandwiches, and pastry.   

Dribbling Indoor Soccer projects that the center will have more than 1,000 members, 30 adult teams and 30 youth teams by the end of year one.   

1.1 Objectives

The objectives for Dribbling Indoor Soccer are the following:

• Build facility membership to more than 800.   
• Register 30 adult and 25 youth teams by the end of first year of operation.   
• Develop facility potential to be rented for special events.   

1.2 Mission

The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-the-art soccer facility that will enable both youth and adults to enjoy the sport of soccer year round.   

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Les Klew has been a fixture of the county’s soccer community for the past twenty years.  Over the years he has coached hundreds of children.  Many of his first players now have children of their own.  Currently, he is the supervisor of soccer officials for Wingback County area.  His level of expertise in soccer has made him an important contributor to the development of the sport in Wingback County.  He has instant credibility with players and coaches.   

Like Les, his wife Noh has been an important booster of soccer in Wingback County, especially women’s soccer.  Noh has coached numerous girls teams and has served as the chairperson of the Wingback County Soccer Association.   

The opening of Dribbling Indoor Soccer is a natural next step for this couple that has been so important to the growth and love of soccer in the county.   

Both will actively use their contacts to promote the facility to players and coaches.   

2.1 Company Ownership

Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew.  The business will maintain a sole proprietorship status for at least the first two years of operation.  The business projects that the Ouisterfield facility will be so popular that a second indoor operation will be established in the nearby city of Midfield.  At that time the business will reorganize to become an S Corporation.   

2.2 Start-up Summary

The start-up cost of Dribbling Indoor soccer is focused primarily on the field installation and the setup of the soccer store.  The Les and Noh Klew will invest in the business, and, addition, the Klews will obtain a long-term loan.  Details of start-up expenses and funding and shown in the tables and chart below. 

2.3 Company Locations and Facilities

Dribbling Indoor Soccer is located on West 18th Street in the city of Ouisterfield.  The 30,000 square foot facility is a former warehouse that will be converted into a playing facility.  The location is easily accessible to all city residents.  It is nearby Southtowne Park with is the largest and most popular city park.  This unique location is perfect.  In addition, the facility has ample off-street parking.

Products and Services

Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training and a soccer shop.  The facility is also available to be rented out for special events.   

The following is the fee schedule:

• Annual Facility Membership: $40
• Team Registration per Session: $700
• Facility Rental Fee: Member $55 – 65/hr, Non-Member $80/hr
• Skill Clinic Fees: Range from $80 (per week) for children, to $400 for groups

They are led by soccer skill instructors with “A” Level Coaching Certification.  The skill clinics are geared toward the novice who wants to improve their soccer skills.   

The facility also has a soccer shop that sells the very best in soccer gear, indoor and outdoor.  The shop has the best selection of turf shoes available in the city.   

Market Analysis Summary how to do a market analysis for your business plan.">

Soccer is a popular sport in Wingback County.  Currently there are 6,000 children participating in the youth soccer leagues, and 3,000 adults participating in the adult league.  The number of players are growing dramatically.  There are two factors that are impacting the popularity of soccer.     

• The first is the large number of children in the county under the age of 12.  There are approximately 30,000 children in the county under the age of 12.  The projection is that the percentage of children under the age of 12 will continue to grow for the next five years.  The most popular sport with this age group is soccer.   
• The second factor is the growing number of young people between the ages of 24 – 35 that are participating in team sports.  Participation in coed softball has increased by 20% each year for the past three years.  The demand for fields has led to the county building four new playing fields this year.  Adult outdoor soccer league has grown by 50% over the past two years.  Currently, there are 24 adult league teams participating in the outdoor city soccer league.   

4.1 Market Segmentation

Dribbling Indoor soccer will focus on the following target customers:

• Youths, ages 6-14 years of age.   
• Adults, ages 24-35 years of age.   

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Strategy and Implementation Summary

Dribbling Indoor Soccer will aggressively pursue membership and team registration by discounting both the membership fee and the team fee.   

• Membership Fee : Dribbling Indoor Soccer will offer a 25% discount on membership fees for the first six months.   
• Team Fee : The team fee will be reduced by $100 if the team registers before the early sign-up deadline.   

In addition, we will sell the facility rental potential to local schools, churches, and civic organizations.   

5.1 Marketing Strategy

Marketing programs The marketing strategy for Dribbling will differ throughout the year, depending upon demand for the facility.  During the winter, when the weather is bad, and most leagues play indoors we will have to do very few marketing or advertising campaigns.  During the summer however we must make sure that the center retains top of mind share with local recreational soccer players, and parents looking for activities for their children during school holidays.   

Marketing programs during the summer will consist of:

• Discounts: e.g. rent for one hour, get the second hour free.   
• Advertise in the sports section of the local paper.   
• Post fliers at other sports and recreation facilities.   

Pricing All league participants are required to become members of Dribbling Indoor Soccer.  The annual fee for individuals is $40.  Team registration per season is $700.   

Teams can also purchase clinics.  A 1/2 day clinic, that can include up to 15 people will cost $400.  Children’s clinics/camps will be priced at $80 for five half day sessions.   

The fields will be available for rent on an hourly basis to members.  Rental of a field will cost $55 per hour during the day and $65 per hour during the evenings and weekends.   

5.2 Sales Strategy

Dribbling Indoor Soccer will sell the indoor facility to the current outdoor soccer teams.  We will operate a booth at the city’s soccer fields on the weekends for the two months before Dribbling opens.  In addition, we will call the team captains and coaches directly and sell the quality and convenience of the facility.  Dribbling Indoor Soccer will offer membership rates for field rental to these teams to get them in the facility.  Spring is notorious for poor field conditions prior to the beginning of the soccer season.   

During the first two weekends in April, Dribbling Indoor Soccer will offer free indoor soccer clinics for children and adults.   

5.2.1 Sales Forecast

The following is the sales forecast for the next three years.  The clinics, cafe, and the soccer shop will have direct cost of sales.  The clinics will be hiring the coaches to lead the clinics.  The soccer shop’s direct cost will be the wholesale price of the shop’s inventory.   

Dribbling Indoor Soccer will make a strong push to expand league play in the summer.  The summer is usually softball and baseball season and only competitive soccer teams play during the summer months.  These competitive teams represent only 10% of young soccer players.  The outdoor adults soccer leagues also don’t operate during the summer months, leaving a large number of recreational soccer players with opportunity to play.   

The only slow period for sales will be in November and December.  Though league sessions end in mid-November, December has proven to be a poor month to begin a new league session.   

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Les and Noh Klew will manage the day-to-day operations of Dribbling Indoor Soccer.  Both Les and Noh are considered very people-oriented and excellent supervisors of staff.  They are familiar with every aspect of the sport and both are certified to serve as officials for indoor soccer games.   

Les has been instrumental in the popularity of soccer in Wingback County.  He was a founding member of the Wingback County Soccer Council.  At the time there was only a handful of people interested in sport.  Over the next five years of his leadership, the Council acquired a budget of $200,000, a staff of six and became the major catalyst for the city’s new outdoor soccer facility which will be hosting this year’s Region 2 regional competition.   

Noh was also an important influence in the development of soccer in Wingback County.  Noh served as the Council’s marketing and fundraising coordinator for six years.  She increased donations by 15% each year over that period of time.  She established the Council’s marketing campaign to increase youth and adult soccer teams in Wingback County.   

6.1 Personnel Plan

The personnel of Dribbling Indoor Soccer are as follows:

• Manager (Klew, Les);
• Asst manager (Noh Klew);
• Senior staff (2);
• Store staff person (1);
• Cafe staff (2).

A janitorial service will be contracted to clean the facility.   

Clinic coaches will be hired, short term, as needed and paid out of clinic receipts.   

Financial Plan investor-ready personnel plan .">

The following is the financial plan for Dribbling Indoor Soccer.   

7.1 Break-even Analysis

The monthly break-even as shown below, is based upon forecasted sales, listed earlier in this plan, and all our anticipated monthly expenses.   

7.2 Projected Profit and Loss

The following table and charts will highlight projected profit and loss for the next three years.   

7.3 Projected Cash Flow

The following table and chart highlight the projected cash flow for three years.   

7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.   

7.5 Business Ratios

Business ratios for the years of this plan are shown below.  Industry profile ratios based on the Standard Industrial Classification (SIC) code 7997, Sport and Recreation Club, are shown for comparison.   

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Home » Sample Business Plans » Sports

How to Write an Indoor Baseball Facility Business Plan [Sample Template]

Do you want to start a baseball facility? If YES, here is a detailed sample indoor baseball facility business plan template & FREE feasibility report. If you live in an area where people play softball or baseball, you can make a fortune by leveraging on providing an indoor baseball facility that will help them practice and enjoy their games. Of course, people that play softball or baseball usually don’t have their own private facility and all they would need to play the game hence the need to patronize an indoor baseball facility.

An indoor baseball facility or betting cage is an encircled area for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions. The ideal materials used for batting cages is netting, and they are usually rectangular in shape. Aside from the capacity to stop baseballs during batting practice; any structure that will prevent vandalism can be built as well.

Indoor baseball facility business just like most sport facility businesses, thrives on creativity and good business skills. Any aspiring entrepreneur with management and business skills can open an indoor baseball facility, as long as they are creative, they can get people to promote their brand and they have good management and business skills.

A Sample Indoor Baseball Facility Business Plan Template

1. industry overview.

Indoor baseball facility business falls under the Indoor Sports Facilities Management industry and players in this industry basically maintain and operate recreational indoor sports facilities. This report includes for-profit and nonprofit facilities that generate revenue through membership or admission fees.

It excludes fitness centers that primarily provide exercise equipment and other indoor recreation facilities such as college facilities, bowling alleys and dance halls. If you have been following the Indoor Sports Facilities Management industry, you would have realized that the industry benefited from broad economic improvements over the five years to 2019.

During the current period, higher sports participation rates and growing public awareness of the link between physical activity and health led to an expected increase in demand for industry services, as relatively high per capita disposable income levels expanded consumer spending levels.

Accordingly, an increased share of youth sports teams were able to afford indoor sports facilities. As a result, industry revenue is expected to increase during the current period.

However, industry growth was partially hindered over the past five years by increased competition for consumer leisure time from gyms and health and fitness clubs. Over the five years to 2024, industry revenue is forecast to continue rising as a result of further improvements in consumer disposable income, consumer confidence and health awareness.

The Indoor Sports Facilities Management industry is indeed a very large industry and pretty much thriving in some parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 9,736 licensed and registered indoor sports facilities management (indoor baseball facilities inclusive) scattered all across the United States.

The industry is responsible for directly employing about 33,313 employees and the industry rakes in a whooping sum of $1 billion annually with an annual growth rate projected at 4.5 percent between 2015 and 2022. It is important to state that no establishment has a lion share of the available market in this industry.

A recent research published by IBISWORLD shows that during the past five years, the Indoor Sports Facilities Management industry exhibited growth due to many industry operators updating their facilities to attract consumers. This investment differentiated operators’ product portfolios from other consumer leisure activities, such as at-home digital entertainment.

The report further stated that, to attract budget-conscious consumers, some industry operators implemented coupons and discounts, which generated awareness about family fun centers and golf driving ranges as a local entertainment option.

Additionally, industry operators focused on specializing their product portfolio to attract particular demographics, such as adding bowling alleys to develop a strong customer base among families with older children.

Some of the factors that encourages entrepreneurs to open their own indoor baseball facility could be that the business is a thriving business and batting cages can be used not only by professional baseball or softball players, but also people who play baseball or softball for leisure and who would want to have their own batting cage in their yard.

Over and above, the indoor baseball facility business is a part of, is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to open on a small scale with just one facility in a community or you can choose to open on a large scale with standard indoor baseball facilities in different locations across different cities in the United States of America.

2. Executive Summary

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a standard and registered indoor baseball facility that will be located in Jefferson City – Missouri; in a sport loving estate. We have been able to secure all the necessary permits for our facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will establish an ideal indoor facility for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions and also for hosting baseball competitions.

We are set to services a wide range of baseball lovers not just in the Jefferson City, but also in all across major cities in the United States where we hope to open of indoor baseball facilities.

We are aware that there are several large and small indoor baseball facility management companies all around the United States of America, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will ensure that all our indoor baseball facilities meet international standard. We want to build a business with a wide range of clientele base cut across people and businesses of different financial status. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they make use of our facility. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a family business that is owned by Campbell Johnson and his immediate family members.

Campbell Johnson has a Degree in Business Management, with well over 19 years of experience in the indoor sports facilities management industry, working for some of the leading brand in the United States. He will be bringing in his vast hands – on experience to help build Softball Zone® Indoor Baseball Facility Management Company, Inc. to become an international brand.

3. Our Products and Services

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in the indoor baseball facility industry to make available world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.

We are set to services a wide range of baseball players in the United States of America and of course to make profits, which is why we will ensure we go all the way to give our clients and potential clients extra services and amenities. We will do all that is permitted by the law of the United States to achieve our business goal, aim and ambition of opening the business.

4. Our Mission and Vision Statement

• Our vision is to become the ‘go to’ indoor sports facility in the whole of Jefferson City and environs when it comes to world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.
• Our mission is to establish a world – class indoor baseball facility whose facility will not only attract individual baseball and softball players, but also attract organizers or world – class baseball competitions to host their local, national and international competitions in our facility.

Our Business Structure

Softball Zone® Indoor Baseball Facility Management Company, Inc. do not intend to open a small – scale indoor baseball facility business; our intention of opening an indoor baseball facility is to build a standard and one stop indoor baseball facility in Jefferson City – Missouri.

Although our indoor baseball facility might not be as big as the leaders in the industry, but we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO
• Indoor baseball facility Manager
• Accountant / Cashier
• Marketing and Sales Officer
• Safety Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members

Indoor Baseball Facility Manager

• Responsible for operating and managing the indoor baseball facility
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manage membership and registration services
• Handle equipment rentals and sales services
• Handle other relevant indoor baseball facility operations

Safety Instructors / Assistant (5)

• Ensure that members and new comers follow lay down safety measures when they make use of our indoor baseball facility
• Handle registration for indoor baseball sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, and other related services that we will be offering.

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Softball Zone® Indoor Baseball Facility Management Company, Inc. in strategic meetings
• Help increase sales and growth for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Softball Zone® Indoor Baseball Facility Management Company, Inc.
• Serves as internal auditor for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the indoor baseball facility
• Clean up after customers and clean work area.
• Wash bats, softballs and other sportswear after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the indoor baseball facility center manager.

6. SWOT Analysis

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to become one of the leading indoor baseball facility management companies in the United States of America and we are fully aware that it will take the right business concept, management and organization – structure to achieve our goal.

We are quite aware that there are several large and small indoor baseball facility management companies all over the United States of America and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Softball Zone® Indoor Baseball Facility Management Company, Inc. employed the services of an expert HR and Business Analyst with bias in the indoor sports facility management industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Softball Zone® Indoor Baseball Facility Management Company, Inc.;

One of the apparent strengths that will definitely stand as a plus for Softball Zone® Indoor Baseball Facility Management Company, Inc. is the fact that our indoor baseball facility is centrally located in a densely populated – residential area filled with baseball and softball lovers in Jefferson City – Missouri; our location is in fact one of our major strength.

We equally have a team of highly qualified and experienced professionals who will work our members to achieve their aims making use of our indoor baseball facility and lastly our gate fee / membership package is going to be one of the best that anybody living in Jefferson City – Missouri can get; it is cheap and affordable.

Before setting up this business, we critically looked into our business model and we were able to identify two major weakness.

One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing indoor baseball facility and even government own indoor sports facilities in Jefferson City – Missouri and also in generating the needed hypes that can drive traffic towards our indoor playground facility.

• Opportunities:

The fact that we are going to be operating our indoor baseball facility in Jefferson City – Missouri provides us with unlimited opportunities to attract loads of baseball and softball lovers and fans. As per capita disposable income rises, more consumers will be able to allocate expenditures toward leisure activities, including baseball and family fun centers.

Furthermore, rising household income also translates into greater spending on food, beverages and merchandise items at industry establishments. Per capita disposable income is expected to increase in 2023, representing a potential opportunity for the industry. Going forward, innovative offerings and rising disposable income will drive industry demand

When consumers have more leisure time, playing of softball and baseball increases. As the unemployment rate continues to fall, more consumers will have funds to allocate toward industry services but will be time-strapped as they return to work. Thus, in 2023, time spent on leisure and sports is expected to stagnate, representing a potential threat to the industry. So also, unfavorable government policies may also pose a threat for businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

If you take a closer look at the indoor baseball facility Industry, you will realize that stagnant product prices and of course key demographic variables have affected the indoor baseball facility industry over the years. Surprisingly, growth in the number of businesses that make use of batting cages has not been sufficient to compensate for stagnant prices.

Going forward, wealth gains resulting from increases in per capita disposable income and improvements in equity markets will positively impact the sale of batting cages. Large indoor baseball facility management companies have economies of scale in distribution and marketing and small – scale indoor baseball facility management companies can compete successfully by targeting low income earning brackets in the society.

Domestic operators have been forced to settle for lower profit margins to compete with low-cost imports. Lastly, as part of marketing strategies, indoor baseball facility management companies ensure that they are always improvising and following the trends if indeed they want to maintain their market share in the industry.

8. Our Target Market

We know that there is a large market for indoor baseball facilities in the United States of America and of course all across the globe. In view of that, we have positioned our indoor baseball facility to service the clientele in the United States of America.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us. We are in the indoor baseball facility industry to attract a wide range of customers;

• Male and female, adults and children that make use of batting cages for either for leisure or as professional baseball players
• Baseball and softball clubs

Our Competitive Advantage

A close study of the indoor baseball facility industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative with your facility and market approach, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading indoor baseball facility management companies in the United States and the globe.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is launching a standard indoor baseball facility that will indeed become the preferred choice of baseball players and fans in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility.

Our indoor baseball facility is located in an ideal property highly suitable for the kind of business we want to run. We have enough parking spaces that can accommodate well over 30 cars / trucks per time. Our competitive advantage lies in the state of the art indoor baseball facility that we own.

We have a team of highly trained and experienced indoor baseball facility managers and support staff members that can go all the way to give everyone that patronize our facility value for their money. We are well positioned in the heart of Jefferson City – Missouri and we know we will attract loads of clients from the first day we open our indoor baseball facility for business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups indoor baseball facility management companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to operate and manage indoor baseball facility. In essence, our source of income will be the gate fee and membership fees that we will generate from people who want to make use of our indoor baseball facility and from sales of foods, drinks and softball related merchandize.

10. Sales Forecast

One thing is certain when it comes to indoor baseball facility management business, if your facility is well – equipped and well located, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility in the United States of America and of course the rest of the world and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the indoor baseball facility industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Jefferson City – Missouri.

Below are the sales projections for Softball Zone® Indoor Baseball Facility Management Company, Inc., it is based on the location of our business and other factors as it relates to indoor baseball facility start – ups in the United States;

• First Fiscal Year (FY1): $350,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location to launch Softball Zone® Indoor Baseball Facility Management Company, Inc. we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become one of the preferred choice for customers not only in Jefferson City – Missouri but in every other location where we intend opening our indoor baseball facility.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the indoor baseball facility industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in the United States of America.

In summary, Softball Zone® Indoor Baseball Facility Management Company, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our indoor baseball facility in a grand style with a party for all.
• Introduce our indoor baseball facility by sending introductory letters alongside our brochure to businesses baseball and softball players and fans and key stake holders in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility
• Ensure that we manufacture a wide range of designs of batting cages
• Make use of attractive hand bills to create awareness and also to give direction to our retailing outlets
• Position our signage / flexi banners at strategic places around Jefferson City – Missouri
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for indoor baseball facility
• List our business and facility on yellow pages ads (local directories)
• Leverage on the internet to promote our indoor baseball facility
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our indoor baseball facility is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our indoor baseball facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. has a long – term plan of opening our outlets in various locations all around Jefferson City – Missouri and other key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Jefferson City – Missouri before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Softball Zone® Indoor Baseball Facility Management Company, Inc.;

• Place adverts on community – based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our indoor baseball facility.
• Ensure that our we position our banners and billboards in strategic positions all around Jefferson City – Missouri
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our indoor baseball facility in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in Jefferson City – Missouri.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports clubs and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Softball Zone® Indoor Baseball Facility Management Company, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Softball Zone® Indoor Baseball Facility Management Company, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for access and usage of our facility without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for payment of membership fees.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and one stop indoor baseball facility in Jefferson City, Missouri and here are the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Softball Zone® Indoor Baseball Facility Management Company, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
• The total cost for long – term leasing of a standard indoor sports facilities- $100,000
• The total cost for remodeling the indoor baseball facility – $50,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The total cost for counter area equipment – $9,500
• The total cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The total cost for the purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The total cost of launching a website: $600
• The total cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of three hundred and fifty thousand dollars ($350,000) to successfully set up our indoor baseball facility business. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Softball Zone® Indoor Baseball Facility Management Company, Inc. 

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a private registered family business that is solely owned and financed by Campbell Johnson and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the open – up capital to 3 major sources.

These are the areas we intend generating our open – up capital;

• Generate part of the open – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Softball Zone® Indoor Baseball Facility Management Company, Inc. is to ensure that we continue to make available world – class and state or the art indoor baseball facility, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times. From our findings, another factor that kills new business such as ours is financial leakages. In order to plug financial leakages, the management of Softball Zone® Indoor Baseball Facility Management Company, Inc. adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (to fit into a 21 st century indoor baseball facility): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed baseball wares, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with baseball and softball clubs, schools, key stakeholders and wholesale suppliers of baseball related products: In Progress.

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Factors of Successful Indoor Sports Facilities

• Posted by jumpsix2
• on August 16, 2017

Let's create something today

What makes indoor sports facilities successful.

(This article has been revised to reflect the impact the Coronavirus has had on the indoor sports industry.  For guidance on reopening your sports facility, click  here .)

Indoor sports facilities can be profitable ventures if they’re managed correctly. There are several factors that are essential to running indoor sports facilities successfully. As a  sports facility operations service , Sports Facilities Management has years of experience discovering and utilizing best practices. Let our expert hand guide you through all aspects of the planning,  opening , and management of your sports complex. Read on to learn what factors we’ve found to be crucial when running these complexes.  (And for a real life example of what goes into making a successful indoor sports complex, download our Cedar Point Sports Center Case Study.)

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Treat it as a year-round business.

One of the best aspects of indoor sports facilities lies right in the name: they’re indoors. This means people can exercise and play the sports they enjoy any time of the year. Take advantage of this fact by making sure you’re prepared for the slow season.  Book events, tournaments, camps, and any other opportunities to use space in the facility well in advance. By booking your facility up through the winter months, you don’t have to worry about the lull in cash flow that can typically occur. Any part of the facility that isn’t booked can continue to be open for general admission, allowing you to get extra revenue on top of the bookings.

Also, consider non-sports related programming. As schools start opening across the country, many are offering eLearning options to students. With so many parents working full time, consider opening a study hall in which students can participate in eLearning and later use the gym to maintain physical fitness.  

Diversify Your Offerings

If you have additional revenue to reinvest in the facility, consider investing in areas that can bring in business during the slow season. For instance, if you don’t have a basketball court, consider investing in one. Basketball is played throughout the cooler months, so it’s a great way to drive business. Incorporating a swimming pool or a fitness center is another great way to keep people coming year round. 

Also, consider adding a family entertainment center to your sports venue. Games and items such as rock climbing walls can not only be played year around, but give guests who aren’t participating in tournaments something to do, and keeps people in the facility for longer periods of time. The latter can help drive concession sales. 

Plan Financially

One of the most important things you can do when managing an indoor sports facility is to have a comprehensive financial plan – one with contingencies in place. If you don’t know where the money is flowing, and where to put your money, you’ll have trouble turning a profit. This is one of many services we offer at Sports Facilities Management. Our management services will make sure you’re prepared for anything that might come your way throughout the year.

Contact the Indoor Sports Facilities Experts

Sports Facilities Companies have helped develop and manage countless indoor sports facilities, helping them to  find success and bring their business to the next level. As with anything we do, our services are comprehensive and holistic. We assess every area of your facility and fix weaknesses while improving on strengths. Contact us today for more information.

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What happened to Moscow’s Olympic venues? (PHOTOS)

The Olympic Games were held in Moscow in July and August 1980 — the first time the Olympics were hosted in the Soviet Union or Eastern Europe. In just a few years leading up to the games, about 80 facilities were built in cities around the USSR, including Tallinn, St. Petersburg, Kiev and Minsk, all of which also hosted various events. Of course, Moscow has the largest number of sports facilities that have survived, and these are not just conventional sports centers but also entire residential areas and parks. Even after almost 40 years, the grand scale of these objects is still impressive.

1. Olympic Sports Complex

Europe's biggest indoor stadium, located on Prospect Mira in Moscow, was built in just two and a half years. There are actually two venues here: a swimming pool and an oval-shaped stadium that seats 30,000 people.

The Olympic complex, known locally as Olimpiyskiy , did not go unused after the Olympics and went on to become one of Moscow’s most popular concert venues, where stars like Madonna, Paul McCartney and Lady Gaga have performed. Furthermore, numerous sports clubs have opened here, including a swimming club. A book fair used to take place at Olimpiyskiy, and later a big discount shopping center selling popular brands opened.

The stadium and swimming pool were closed for renovation in 2019. The sport venues are scheduled to be upgraded in the next two years and include plans for a cinema and a café.

2. Round buildings

Owing to their unusual shape, these two prefabricated-panel buildings in Moscow's southwest are nicknamed "The Bagels." Initially, the plan was to construct five buildings in the shape of the Olympic rings, but the architectural experiment was halted after two when the structures proved impractical due to problems with sound insulation and maintenance. 

Each building has over a thousand apartments, and finding the right entrance out of 26 is not an easy task. The buildings are located not far from Mosfilm studios, and so they were often featured in Soviet films, including the Oscar-winning Moscow Does Not Believe in Tears .

3. Sheremetyevo-2 Airport

A new terminal of this Moscow airport was opened specially for the Olympics. During the Olympics, over 460,000 foreign guests traveled through it. Nowadays, Terminal F is used for flights by many European airlines. It also has the biggest duty-free shop in Sheremetyevo . If you have time before your flight, you can also pop into the nearby Sheremetyevo History Museum.

4. Velodrome in Krylatskoye

In 1980, this indoor velodrome was the biggest such facility in the world. The building design resembles a giant butterfly, and its cycling tracks allow riders to reach speeds of up to 100 km/h.  

Over the years, around two hundred records have been set here. The velodrome is still in good shape and used to host track cycling competitions and training sessions.

5. Olympic Village

The area in southwest Moscow where athletes lived is a residential district nowadays with about 15,000 Muscovites living here now. 

The buildings are typical 16 and 18-floor prefab-panel apartment buildings. The city residents also inherited a beautiful park with cycle lanes and sports facilities. The building of the former administration now houses the State Museum of the Defense of Moscow and the former Olympic Village’s cultural center, along with a theater and concert hall.

6. Kosmos Hotel

French architects and Yugoslav builders were involved in the large-scale construction project for this 25-floor hotel on Prospect Mira, and singer Joe Dassin performed at its opening.

After the Olympics, the hotel hosted major foreign delegations and became a venue for television shows and international festivals. It is also featured in the blockbuster movie Day Watch when one of the main characters drives her sports car along its semicircular-shaped facade.   

7. Press Center on Zubovsky Boulevard

The construction of the Olympic press center began in 1976. It has several conference halls and a cinema/concert venue. Nowadays, the enormous building near the Park Kultury metro station is home to RIA Novosti news agency.

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Indoor Baseball Facility Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Sports Sector

Do you want to start a baseball facility? If YES, here is a detailed sample indoor baseball facility business plan template & FREE feasibility report.

If you live in an area where people play softball or baseball, you can make a fortune by leveraging on providing an indoor baseball facility that will help them practice and enjoy their games. Of course, people that play softball or baseball usually don’t have their own private facility and all they would need to play the game hence the need to patronize an indoor baseball facility.

An indoor baseball facility or batting cage is an encircled area for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.

The ideal materials used for batting cages is netting, and they are usually rectangular in shape. Aside from the capacity to stop baseballs during batting practice; any structure that will prevent vandalism can be built as well. Indoor baseball facility business just like most sport facility businesses, thrives on creativity and good business skills.

Any aspiring entrepreneur with management and business skills can open an indoor baseball facility, as long as they are creative, they can get people to promote their brand and they have good management and business skills.

A Sample Indoor Baseball Facility Business Plan Template

1. industry overview.

Indoor baseball facility business falls under the Indoor Sports Facilities Management industry and players in this industry basically maintain and operate recreational indoor sports facilities. This report includes for-profit and nonprofit facilities that generate revenue through membership or admission fees.

It excludes fitness centers that primarily provide exercise equipment and other indoor recreation facilities such as college facilities, bowling alleys and dance halls. If you have been following the Indoor Sports Facilities Management industry, you would have realized that the industry benefited from broad economic improvements over the five years to 2019.

During the current period, higher sports participation rates and growing public awareness of the link between physical activity and health led to an expected increase in demand for industry services, as relatively high per capita disposable income levels expanded consumer spending levels.

Accordingly, an increased share of youth sports teams were able to afford indoor sports facilities. As a result, industry revenue is expected to increase during the current period.

However, industry growth was partially hindered over the past five years by increased competition for consumer leisure time from gyms and health and fitness clubs. Over the five years to 2024, industry revenue is forecast to continue rising as a result of further improvements in consumer disposable income, consumer confidence and health awareness.

The Indoor Sports Facilities Management industry is indeed a very large industry and pretty much thriving in some parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 9,736 licensed and registered indoor sports facilities management (indoor baseball facilities inclusive) scattered all across the United States.

The industry is responsible for directly employing about 33,313 employees and the industry rakes in a whooping sum of $1 billion annually with an annual growth rate projected at 4.5 percent between 2015 and 2022. It is important to state that no establishment has a lion share of the available market in this industry.

A recent research published by IBISWORLD shows that during the past five years, the Indoor Sports Facilities Management industry exhibited growth due to many industry operators updating their facilities to attract consumers. This investment differentiated operators’ product portfolios from other consumer leisure activities, such as at-home digital entertainment.

The report further stated that, to attract budget-conscious consumers, some industry operators implemented coupons and discounts, which generated awareness about family fun centers and golf driving ranges as a local entertainment option.

Additionally, industry operators focused on specializing their product portfolio to attract particular demographics, such as adding bowling alleys to develop a strong customer base among families with older children.

Some of the factors that encourages entrepreneurs to open their own indoor baseball facility could be that the business is a thriving business and batting cages can be used not only by professional baseball or softball players, but also people who play baseball or softball for leisure and who would want to have their own batting cage in their yard.

Over and above, the indoor baseball facility business is a part of, is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to open on a small scale with just one facility in a community or you can choose to open on a large scale with standard indoor baseball facilities in different locations across different cities in the United States of America.

2. Executive Summary

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a standard and registered indoor baseball facility that will be located in Jefferson City – Missouri; in a sport loving estate. We have been able to secure all the necessary permits for our facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will establish an ideal indoor facility for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions and also for hosting baseball competitions.

We are set to services a wide range of baseball lovers not just in the Jefferson City, but also in all across major cities in the United States where we hope to open of indoor baseball facilities.

We are aware that there are several large and small indoor baseball facility management companies all around the United States of America, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will ensure that all our indoor baseball facilities meet international standard. We want to build a business with a wide range of clientele base cut across people and businesses of different financial status. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they make use of our facility. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a family business that is owned by Campbell Johnson and his immediate family members.

Campbell Johnson has a Degree in Business Management, with well over 19 years of experience in the indoor sports facilities management industry, working for some of the leading brand in the United States. He will be bringing in his vast hands – on experience to help build Softball Zone® Indoor Baseball Facility Management Company, Inc. to become an international brand.

3. Our Products and Services

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in the indoor baseball facility industry to make available world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.

We are set to services a wide range of baseball players in the United States of America and of course to make profits, which is why we will ensure we go all the way to give our clients and potential clients extra services and amenities. We will do all that is permitted by the law of the United States to achieve our business goal, aim and ambition of opening the business.

4. Our Mission and Vision Statement

• Our vision is to become the ‘go to’ indoor sports facility in the whole of Jefferson City and environs when it comes to world – class indoor baseball facility and batting cages for baseball or softball players to learn the skill of batting and to hone their skills in preparation for games and competitions.
• Our mission is to establish a world – class indoor baseball facility whose facility will not only attract individual baseball and softball players, but also attract organizers or world – class baseball competitions to host their local, national and international competitions in our facility.

Our Business Structure

Softball Zone® Indoor Baseball Facility Management Company, Inc. do not intend to open a small – scale indoor baseball facility business; our intention of opening an indoor baseball facility is to build a standard and one stop indoor baseball facility in Jefferson City – Missouri.

Although our indoor baseball facility might not be as big as the leaders in the industry, but we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO
• Indoor baseball facility Manager
• Accountant / Cashier
• Marketing and Sales Officer
• Safety Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members

Indoor Baseball Facility Manager

• Responsible for operating and managing the indoor baseball facility
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manage membership and registration services
• Handle equipment rentals and sales services
• Handle other relevant indoor baseball facility operations

Safety Instructors / Assistant (5)

• Ensure that members and new comers follow lay down safety measures when they make use of our indoor baseball facility
• Handle registration for indoor baseball sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, and other related services that we will be offering.

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Softball Zone® Indoor Baseball Facility Management Company, Inc. in strategic meetings
• Help increase sales and growth for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Softball Zone® Indoor Baseball Facility Management Company, Inc.
• Serves as internal auditor for Softball Zone® Indoor Baseball Facility Management Company, Inc.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the indoor baseball facility
• Clean up after customers and clean work area.
• Wash bats, softballs and other sportswear after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the indoor baseball facility center manager.

6. SWOT Analysis

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to become one of the leading indoor baseball facility management companies in the United States of America and we are fully aware that it will take the right business concept, management and organization – structure to achieve our goal.

We are quite aware that there are several large and small indoor baseball facility management companies all over the United States of America and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Softball Zone® Indoor Baseball Facility Management Company, Inc. employed the services of an expert HR and Business Analyst with bias in the indoor sports facility management industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Softball Zone® Indoor Baseball Facility Management Company, Inc.;

One of the apparent strengths that will definitely stand as a plus for Softball Zone® Indoor Baseball Facility Management Company, Inc. is the fact that our indoor baseball facility is centrally located in a densely populated – residential area filled with baseball and softball lovers in Jefferson City – Missouri; our location is in fact one of our major strength.

We equally have a team of highly qualified and experienced professionals who will work our members to achieve their aims making use of our indoor baseball facility and lastly our gate fee / membership package is going to be one of the best that anybody living in Jefferson City – Missouri can get; it is cheap and affordable.

Before setting up this business, we critically looked into our business model and we were able to identify two major weakness.

One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing indoor baseball facility and even government own indoor sports facilities in Jefferson City – Missouri and also in generating the needed hypes that can drive traffic towards our indoor playground facility.

• Opportunities:

The fact that we are going to be operating our indoor baseball facility in Jefferson City – Missouri provides us with unlimited opportunities to attract loads of baseball and softball lovers and fans. As per capita disposable income rises, more consumers will be able to allocate expenditures toward leisure activities, including baseball and family fun centers.

Furthermore, rising household income also translates into greater spending on food, beverages and merchandise items at industry establishments. Per capita disposable income is expected to increase in 2023, representing a potential opportunity for the industry. Going forward, innovative offerings and rising disposable income will drive industry demand

When consumers have more leisure time, playing of softball and baseball increases. As the unemployment rate continues to fall, more consumers will have funds to allocate toward industry services but will be time-strapped as they return to work. Thus, in 2023, time spent on leisure and sports is expected to stagnate, representing a potential threat to the industry. So also, unfavorable government policies may also pose a threat for businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

If you take a closer look at the indoor baseball facility Industry, you will realize that stagnant product prices and of course key demographic variables have affected the indoor baseball facility industry over the years. Surprisingly, growth in the number of businesses that make use of batting cages has not been sufficient to compensate for stagnant prices.

Going forward, wealth gains resulting from increases in per capita disposable income and improvements in equity markets will positively impact the sale of batting cages. Large indoor baseball facility management companies have economies of scale in distribution and marketing and small – scale indoor baseball facility management companies can compete successfully by targeting low income earning brackets in the society.

Domestic operators have been forced to settle for lower profit margins to compete with low-cost imports. Lastly, as part of marketing strategies, indoor baseball facility management companies ensure that they are always improvising and following the trends if indeed they want to maintain their market share in the industry.

8. Our Target Market

We know that there is a large market for indoor baseball facilities in the United States of America and of course all across the globe. In view of that, we have positioned our indoor baseball facility to service the clientele in the United States of America.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us. We are in the indoor baseball facility industry to attract a wide range of customers;

• Male and female, adults and children that make use of batting cages for either for leisure or as professional baseball players
• Baseball and softball clubs

Our Competitive Advantage

A close study of the indoor baseball facility industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative with your facility and market approach, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading indoor baseball facility management companies in the United States and the globe.

Softball Zone® Indoor Baseball Facility Management Company, Inc. is launching a standard indoor baseball facility that will indeed become the preferred choice of baseball players and fans in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility.

Our indoor baseball facility is located in an ideal property highly suitable for the kind of business we want to run. We have enough parking spaces that can accommodate well over 30 cars / trucks per time. Our competitive advantage lies in the state of the art indoor baseball facility that we own.

We have a team of highly trained and experienced indoor baseball facility managers and support staff members that can go all the way to give everyone that patronize our facility value for their money. We are well positioned in the heart of Jefferson City – Missouri and we know we will attract loads of clients from the first day we open our indoor baseball facility for business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups indoor baseball facility management companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Softball Zone® Indoor Baseball Facility Management Company, Inc. is in business to operate and manage indoor baseball facility. In essence, our source of income will be the gate fee and membership fees that we will generate from people who want to make use of our indoor baseball facility and from sales of foods, drinks and softball related merchandize.

10. Sales Forecast

One thing is certain when it comes to indoor baseball facility management business, if your facility is well – equipped and well located, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility in the United States of America and of course the rest of the world and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the indoor baseball facility industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Jefferson City – Missouri.

Below are the sales projections for Softball Zone® Indoor Baseball Facility Management Company, Inc., it is based on the location of our business and other factors as it relates to indoor baseball facility start – ups in the United States;

• First Fiscal Year (FY1): $350,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location to launch Softball Zone® Indoor Baseball Facility Management Company, Inc. we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become one of the preferred choice for customers not only in Jefferson City – Missouri but in every other location where we intend opening our indoor baseball facility.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the indoor baseball facility industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in the United States of America.

In summary, Softball Zone® Indoor Baseball Facility Management Company, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our indoor baseball facility in a grand style with a party for all.
• Introduce our indoor baseball facility by sending introductory letters alongside our brochure to businesses baseball and softball players and fans and key stake holders in Jefferson City – Missouri and every other location where we intend opening our indoor baseball facility
• Ensure that we manufacture a wide range of designs of batting cages
• Make use of attractive hand bills to create awareness and also to give direction to our retailing outlets
• Position our signage / flexi banners at strategic places around Jefferson City – Missouri
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for indoor baseball facility
• List our business and facility on yellow pages ads (local directories)
• Leverage on the internet to promote our indoor baseball facility
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our indoor baseball facility is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our indoor baseball facility.

Softball Zone® Indoor Baseball Facility Management Company, Inc. has a long – term plan of opening our outlets in various locations all around Jefferson City – Missouri and other key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Jefferson City – Missouri before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Softball Zone® Indoor Baseball Facility Management Company, Inc.;

• Place adverts on community – based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our indoor baseball facility.
• Ensure that our we position our banners and billboards in strategic positions all around Jefferson City – Missouri
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our indoor baseball facility in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in Jefferson City – Missouri.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports clubs and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Softball Zone® Indoor Baseball Facility Management Company, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Softball Zone® Indoor Baseball Facility Management Company, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for access and usage of our facility without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for payment of membership fees.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and one stop indoor baseball facility in Jefferson City, Missouri and here are the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Softball Zone® Indoor Baseball Facility Management Company, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
• The total cost for long – term leasing of a standard indoor sports facilities- $100,000
• The total cost for remodeling the indoor baseball facility – $50,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The total cost for counter area equipment – $9,500
• The total cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The total cost for the purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The total cost of launching a website: $600
• The total cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of three hundred and fifty thousand dollars ($350,000) to successfully set up our indoor baseball facility business. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Softball Zone® Indoor Baseball Facility Management Company, Inc. 

Softball Zone® Indoor Baseball Facility Management Company, Inc. is a private registered family business that is solely owned and financed by Campbell Johnson and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the open – up capital to 3 major sources.

These are the areas we intend generating our open – up capital;

• Generate part of the open – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Softball Zone® Indoor Baseball Facility Management Company, Inc. is to ensure that we continue to make available world – class and state or the art indoor baseball facility, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times. From our findings, another factor that kills new business such as ours is financial leakages. In order to plug financial leakages, the management of Softball Zone® Indoor Baseball Facility Management Company, Inc. adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.

Softball Zone® Indoor Baseball Facility Management Company, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (to fit into a 21 st century indoor baseball facility): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed baseball wares, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with baseball and softball clubs, schools, key stakeholders and wholesale suppliers of baseball related products: In Progress.

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