how can we write a campaign speech

Campaign Speech

Campaign speech generator.

A campaign speech is a formal address or presentation delivered by a candidate running for public office, or by someone advocating on behalf of a candidate, during an election campaign. The primary purpose of a campaign speech is to persuade voters to support the candidate by outlining their platform, vision, policies, and qualifications.

What is Campaign Speech?

A campaign speech is a formal address delivered by a candidate running for public office or by someone advocating on behalf of a candidate. The primary purpose of a campaign speech is to persuade voters to support the candidate in an upcoming election. This type of speech is used to communicate the candidate’s platform, vision, policies, qualifications, and values. It serves to connect the candidate with the electorate, address key issues, and mobilize support.

Campaign Speech Bundle Download

Campaign Speech Format

Introduction.

Greeting: Start with a warm greeting to the audience. Self-Introduction: Introduce yourself and your candidacy. Purpose: State the purpose of your speech. Example: “Good evening, everyone. My name is [Your Name], and I am running for [Position]. I am here to share my vision for our community and ask for your support.”

Personal Background

Qualifications: Highlight your relevant experience and background. Personal Story: Share a brief personal story that connects with the audience. Example: “I have lived in [Community] for [number] years and have dedicated my career to [mention relevant experience].”

Platform and Policies

Key Issues: Identify key issues or problems you aim to address. Policy Proposals: Present your proposed solutions and policies. Benefits: Explain how these policies will benefit the community. Example: “One key issue we need to address is [issue]. I propose [solution] because it will [benefits].”

Vision and Goals

Vision: Articulate your vision for the future. Goals: Outline specific goals and how you plan to achieve them. Example: “My vision for [Community] is [describe vision]. My goals include [list goals] and I plan to achieve them by [how].”

Connection with the Audience

Shared Values: Emphasize shared values and common goals. Engagement: Engage with the audience, addressing their concerns. Example: “I know many of you share my concerns about [issue]. Together, we can make a difference.”

Call to Action

Vote: Urge the audience to vote for you. Involvement: Encourage them to get involved in your campaign. Example: “I ask for your vote on [Election Day]. Join me in this journey by volunteering and spreading the word.”

Summary: Summarize the main points of your speech. Closing Statement: End with a strong, memorable closing statement. Example: “Thank you for your support. Let’s build a brighter future for [Community] together. Remember to vote on [Election Day]. Thank you.”

Campaign Speech Example

Introduction: “Good evening, everyone. My name is [Your Name], and I am running for [Position]. I am here today to share my vision for our community and to ask for your support in this upcoming election.” Personal Background: “I have lived in [Community] for [number] years and have seen firsthand the challenges and opportunities we face. As a [mention your profession or background], I have dedicated my career to [mention relevant experience], and I am passionate about making a difference in our community.” Platform and Policies: “One of the key issues we need to address is [issue]. I propose [policy/solution] because it will [explain benefits]. For instance, implementing [specific policy] will lead to [positive outcomes, such as improved public safety, better schools, more job opportunities]. Additionally, I am committed to [another issue] and plan to [propose solution]. These changes will lead to [positive outcomes].” Vision and Goals: “My vision for [Community/Position] is one where [describe vision, e.g., ‘every child has access to quality education, every family feels safe, and every individual has the opportunity to succeed’]. My goals include [list specific goals, e.g., ‘improving our schools, increasing job opportunities, and enhancing public safety’], and I have a clear plan to achieve them through [explain how, e.g., ‘collaborative efforts with local businesses, securing funding for community programs, and implementing new safety measures’]. I believe that together, we can make our community a better place for everyone.” Connection with the Audience: “I know that many of you share my concerns about [issue]. Together, we can work towards a better future. Your voices matter, and I am here to listen and act on your behalf. I want to create a community where we all feel valued and heard.” Call to Action: “I am asking for your vote on [Election Day] because I believe in [Community/Position]’s potential. Join me in this journey by volunteering for my campaign and spreading the word about our vision for change. Together, we can achieve great things.” Conclusion: “Thank you for your time and support. Let’s work together to build a brighter future for [Community/Position]. Remember to vote on [Election Day], and let’s make a difference together. Thank you.”

Campaign Speech Short Example

Introduction: “Good evening, everyone. My name is Alex Johnson, and I am running for City Council Member for District 5. I’m here to share my vision for our community and to ask for your support.” Personal Background: “I have lived in District 5 for 20 years and have seen both its challenges and its potential. As a small business owner and community volunteer, I am passionate about making a meaningful difference in our community.” Platform and Policies: “One key issue is public safety. I propose increasing funding for our police and fire departments and implementing community policing to build stronger relationships between law enforcement and residents. Another priority is improving our local schools. By securing more funding for educational programs, we can provide our children with the quality education they deserve. I also aim to support local businesses by providing tax incentives and creating job training programs to strengthen our economy and create more job opportunities.” Vision and Goals: “My vision for District 5 is one where every child has access to quality education, every family feels safe, and every individual has the opportunity to succeed. Together, we can make District 5 a better place for everyone.” Call to Action: “I ask for your vote on November 6th. Join me in this journey by volunteering for my campaign and spreading the word about our vision for change. Together, we can achieve great things.” Conclusion: “Thank you for your time and support. Let’s work together to build a brighter future for District 5. Remember to vote on November 6th. Thank you.”

Campaign Speech for Student Council

Edit & Download

Political Campaign Speech

Winning Campaign Speech

How to Write Campaign Speech

1. start with a strong opening.

• Greeting: Begin with a warm greeting to the audience.
• Self-Introduction: Introduce yourself and your candidacy.
• Purpose: Clearly state the purpose of your speech.

2. Provide Personal Background

• Qualifications: Highlight your relevant experience and background.
• Personal Story: Share a brief personal story that connects with the audience.

3. Present Your Platform and Policies

• Key Issues: Identify the key issues or problems you aim to address.
• Policy Proposals: Present your proposed solutions and policies.
• Benefits: Explain how these policies will benefit the community.

4. Articulate Your Vision and Goals

• Vision: Articulate your vision for the future.
• Goals: Outline specific goals and how you plan to achieve them.

5. Connect with the Audience

• Shared Values: Emphasize shared values and common goals.
• Engagement: Engage with the audience, addressing their concerns.

6. Call to Action

• Vote: Urge the audience to vote for you.
• Involvement: Encourage them to get involved in your campaign.

7. End with a Strong Conclusion

• Summary: Summarize the main points of your speech.
• Closing Statement: End with a strong, memorable closing statement.

Tips for Campaign Speech

• Understand the concerns and interests of your audience.
• Tailor your message to resonate with them.
• Open with a compelling greeting or a memorable quote.
• Introduce yourself clearly and state your purpose.
• Keep your message focused and to the point.
• Avoid jargon and complicated language.
• Identify the main issues you want to address.
• Explain why these issues are important to you and the community.
• Offer clear and practical solutions to the issues.
• Explain how your policies will benefit the community.
• Include anecdotes that illustrate your commitment and values.
• Make a personal connection with the audience.
• Speak from the heart and show your enthusiasm.
• Be genuine and sincere in your delivery.
• Ask rhetorical questions or involve the audience in your speech.
• Show that you are listening and care about their concerns.
• Clearly ask for the audience’s support and their vote.
• Encourage them to get involved in your campaign.
• Rehearse your speech multiple times.
• Time yourself to ensure it fits within the allotted time.
• Summarize your main points.
• End with a powerful and memorable closing statement.

Uses of Campaign Speech

• Political Campaigns : In political campaigns, a speech helps candidates connect with voters, outline their platforms, and distinguish themselves from opponents. It’s an opportunity to address key issues, propose solutions, and build trust with the electorate.
• Student Elections : During student council or class president elections, campaign speeches allow candidates to present their ideas and plans to their peers. This helps students make informed decisions based on the candidate’s vision and commitment.
• Community Advocacy : Activists and community leaders use campaign speeches to rally support for causes like social justice, environmental protection, or public health initiatives. These speeches aim to mobilize community members, raise awareness, and encourage collective action.
• Nonprofit Fundraising : In nonprofit organizations, campaign speeches are used during fundraising events to inspire donations and support. By highlighting the organization’s mission, achievements, and future goals, speakers can connect emotionally with potential donors and secure financial backing.
• Corporate Leadership Elections : In corporate settings, candidates for leadership positions use campaign speeches to outline their vision for the company’s future, address challenges, and propose strategies for growth and improvement. This helps stakeholders assess the candidate’s suitability for the role.
• Product Launches : Companies use campaign-style speeches during product launches to generate excitement and interest. By presenting the product’s features, benefits, and market potential, speakers can persuade potential customers and investors of its value.
• Policy Advocacy : Advocates use campaign speeches to promote specific policies or legislative changes. By presenting evidence, personal stories, and compelling arguments, they aim to influence public opinion and policymakers.
• Social Media Campaigns : In the digital age, campaign speeches are also delivered via social media platforms. These speeches can reach a broader audience, engage with diverse communities, and encourage online activism and support.

Why are campaign speeches important?

A campaign speech is a public address given by a candidate to communicate their policies, values, and goals to voters.

How should you start a campaign speech?

Start with a compelling hook or story to grab attention and connect emotionally with the audience.

What are key elements of a campaign speech?

Key elements include a clear message, strong opening, persuasive arguments, personal stories, and a call to action.

How long should a campaign speech be?

A campaign speech should be concise, ideally between 10 to 20 minutes, to maintain audience engagement.

How do you write a campaign speech?

Write a campaign speech by outlining main points, incorporating personal stories, and practicing clear, confident delivery.

What makes a campaign speech effective?

An effective campaign speech is clear, persuasive, relatable, and delivered with confidence and passion.

How can you connect with the audience in a campaign speech?

Connect by addressing audience concerns, using relatable language, and sharing personal experiences.

How do you end a campaign speech?

End with a powerful summary, a clear call to action, and a memorable closing statement.

What role does body language play in a campaign speech?

Body language enhances communication by reinforcing messages, showing confidence, and engaging the audience.

How can you handle nervousness during a campaign speech?

Handle nervousness by practicing thoroughly, focusing on the message, and engaging with the audience.

Text prompt

• Instructive
• Professional

Write a Campaign Speech announcing your candidacy.

Create a Campaign Speech focusing on key policy proposals.

Political Speech Writing: How Candidates Can Craft Compelling Messages

Understanding the Power of Political Speeches

Political speeches play a pivotal role in shaping the course of nations and can shape the trajectory of societies. Effective speech writing for elections allows leaders to communicate their vision, values, and policy objectives to the public. These speeches serve as a means of persuasion, providing a platform for leaders to connect with their constituents emotionally. Through carefully tailoring speeches, a political oratory has the potential to inspire, mobilize, and unite people around common goals and ideals.

One key aspect of political speeches is their ability to inform and educate the public. In a democratic society, an informed citizenry is essential for making sound election decisions and understanding government policy implications. A well-done political oratory allows leaders to clarify their positions and present evidence and data. Speechwriting for elections often requires addressing complex issues and helping citizens make informed choices about how they want the country to move. Moreover, political speeches serve as a channel for transparency and accountability.

Beyond their informational role, a well-crafted political oratory fosters unity and social cohesion by containing messages of hope, unity and inclusivity. They can transcend political divides and unite people, transcending differences of opinion and background. In times of crisis or uncertainty, campaign speeches provide reassurance and a sense of purpose. Furthermore, campaign speeches help a nation navigate challenges and emerge stronger.

Well-crafted campaign speeches can be transformative in elections by serving as a dynamic tool for candidates to connect with voters, sway public opinion and ultimately change the outcome of an election. When a candidate speaks passionately about issues that resonate with your audience, it creates a sense of trust and authenticity by tapping into the electorate's hopes, fears, and aspirations.

Speechwriting for elections helps to clarify a candidate's policy positions and goals, providing voters with a clearer understanding of what they stand for, allowing them to set themselves apart from their opponents and creating a sense of confidence in their leadership. A well-crafted political speech can sway undecided voters to the candidate's side.

Rousing persuasive communication can galvanize volunteers and grassroots activists , encouraging them to work harder for the candidate, leading to a higher voter turnout among the candidate's base.

Steps to Effective Political Speechwriting

Here are five tips for crafting an effective political speech:

#1: Make time for research.

Digging deep to find relevant information is crucial when writing a political speech because it adds depth and credibility to the discourse. Great research also ensures that the political speech addresses the complexities of voters' concerns. A speechwriter can write informative and persuasive communication by seeking out comprehensive data.

#2: Consider your audience.

Analyzing a target audience is essential for understanding their demographics, values, beliefs, and concerns. It allows speechwriters to tailor their message to resonate with their intended listeners' specific needs and interests. This analysis enables speechwriters to speak directly to the heart of the issues that matter most to the target audience. It also helps avoid potential pitfalls, such as using language or framing that might alienate or offend specific target audience segments.

Free tools to power your campaign

#3: Draw on the elements of storytelling.

Storytelling in politics is essential for political speechwriters because it helps engage and persuade the audience effectively. Furthermore, storytelling in politics captures the audience's attention by connecting them emotionally with the message. The right message provides a relatable and human dimension to the content. Furthermore, storytelling in politics helps create a cohesive speech that flows seamlessly, ensuring listeners understand and retain key points. Whether it is rallying support for a candidate, advocating for a policy change, or fostering a sense of unity, a well-crafted narrative can convey a compelling vision for the future and ignite a sense of purpose among the audience.

#4: Set the right tone.

A campaign speech must set the right mood because the emotional tone and atmosphere it creates can significantly impact how the audience receives and responds to the message. By establishing a positive and receptive attitude, the audience is more likely to be engaged and attentive to the speaker's message, which can inspire hope, rally support, and forge meaningful connections. Crafting a political speech that is positive and relatable makes the audience more receptive to the speaker's arguments, so it is a vital political communication strategy. A speech promoting a mood of unity helps to bridge divides, bringing people together.

#5: Edit and practice ahead of time.

Editing and rehearsing a political speech is essential because it ensures the message is clear, concise and free from ambiguity. A well-edited speech enhances the speaker's credibility by demonstrating that the candidate has thoroughly researched and prepared their remarks. Therefore, giving speeches can be a key political communication strategy.

Practicing a speech allows the speaker to fine-tune their delivery and tone to maintain the audience's engagement. Furthermore, practice enables the speaker to reinforce the critical points of the speech, ensuring that they communicate central ideas in an easily memorable way.

Examples of Memorable Political Speeches

Let's turn our attention to some political speechwriting examples. These political speechwriting examples can serve as a powerful guide for candidates.

#1: Abraham Lincoln’s Gettysburg Address

Consider Abraham Lincoln's Gettysburg Address, as it is one of American history's most impactful political speeches. Presented during the Civil War at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, the speech was concise, lasting just over two minutes, but its impact was profound. Lincoln eloquently emphasized the principles of equality and liberty and redefined the purpose of the American government as a "government of the people, by the people, for the people." This speech solidified the United States' commitment to democracy and freedom. It also marked a turning point in the Civil War, as it galvanized public sentiment and reinvigorated the Union's resolve to preserve the nation.

#2: Martin Luther King, Jr.’s “I Have a Dream” Speech

Another of the most impactful political speeches was Martin Luther King Jr.'s "I Have a Dream" speech, delivered during the March on Washington for Jobs and Freedom. This political speechwriting example was pivotal in the American civil rights movement. King's eloquent articulation of his dream for a racially integrated and just society resonated deeply with millions. The speech helped mobilize support for civil rights legislation and highlighted the urgent need for racial equality. King's call for nonviolent protest and his vision for a future where individuals would be judged by the content of their character rather than the color of their skin inspired generations of activists. It was crucial in advancing civil rights legislation, culminating in the Civil Rights Act of 1964.

#3: Ronald Reagan’s “Tear Down This Wall” Speech

One of the most impactful political speeches ever given was the one delivered at the Brandenburg Gate in West Berlin, during which President Ronald Reagan issued a powerful challenge to the Soviet Union by demanding, "Mr. Gorbachev, tear down this wall!" The Berlin Wall, which had divided East and West Berlin for decades, symbolized the Cold War's division. This political speechwriting example indicated the West's commitment to freedom and democracy. While the immediate impact of the speech was limited, it contributed to the eventual fall of the Berlin Wall and the end of the Cold War. Reagan's words resonated with people on both sides of the Iron Curtain, serving as a rallying cry for change.

Studying these speeches and tailoring speeches after them and other iconic speeches is a great way to learn public speaking strategies. These American political speeches share the theme of advocating for equality, justice and freedom. They transcended their immediate contexts to become lasting symbols of American ideals and continue inspiring generations of Americans and people worldwide. 

Here are some public speaking strategies to employ based on these inspirational speeches:

Ensure that the central theme of your political campaign communication resonates with the target audience and keep it at the forefront of the speech.

Using metaphors, similes, and emotionally resonant phrases to evoke powerful imagery and emotions in the audience is a critical speech delivery technique that can help your political campaign communications.

Understanding the audience's needs, aspirations, and concerns so that the message connects deeply is a speechwriting best practice you will want to remember.

Incorporating a clear and compelling call to action into the speech is an essential political communication strategy.

Be aware of historical contexts when crafting political persuasions for political campaign communications.

Align messages with the speaker's personality and values.

Employ strategic repetition to emphasize critical political persuasions because it will make them more memorable.

Use speech writing techniques to capture the speaker's authentic voice and beliefs.

Tips for Effective Speech Delivery

Candidates often ask speechwriters to give them speech delivery techniques. They may recommend several public speaking strategies that will help you with effective speech delivery. These include:

Using body gestures and body language to enhance the message's impact is a critical speech delivery technique as it helps convey confidence and credibility so that the audience connects to you better.

Connecting with the audience is paramount because it establishes rapport, fosters voter engagement and ensures the message resonates with the listeners personally. Therefore, it is crucial to remember this idea while focusing on speech delivery techniques as you build your political communication strategy.

Breathing deeply right before giving a speech is a vital speech delivery technique that can help you overcome stage fright as it calms nerves and boosts confidence.

Adapting Your Speech for Different Audiences

Among speech writing best practices is to adapt a speech to different audiences and your audience's demographics. This is essential for ensuring political persuasion as the message is relevant, relatable, and inclusive. Practicing this as you concentrate on other speech writing best practices ensures audience engagement occurs and that they will understand your messaging better.

Another key among speech writing best practices is remembering to be specific during a speech. This is vital as it adds credibility and clarity to the candidate messaging, helping to ensure audience engagement. Therefore, ensure that you use speech writing techniques for persuasive communication that address specific issues and concerns experienced by the audience.

Navigating Ethical Considerations in Political Speechwriting

Honesty is a fundamental pillar of trust and accountability in a democratic society, so when politicians are truthful in their political campaign messaging, they build integrity and foster the public's faith in their leadership. Citizens can make informed decisions when a politician uses truthful political campaign messaging. Therefore, make sure to always practice ethical speech writing.

Ethical speech writing also means avoiding divisive rhetoric because it often deepens existing divisions, polarizes communities, and makes finding common ground on important issues more difficult. Divisive rhetoric hinders constructive dialogue between political opponents. Using speech writing techniques that are inclusive, respectful, and constructive fosters unity, promotes understanding and achieves positive outcomes, which is essential for driving audience engagement in your political campaign messaging.

Leveraging Technology for Speechwriting

Many speech writing resources can help you. Let these speechwriting resources serve as a guide, but do not rely totally on speech writing resources, or you will block out the candidate's personality. Among the most effective speech writing tips is to let speechwriting tools enhance the speech writing process by using them to improve speech writing techniques. Among these speech writing tools, speech writing software is a vital resource that plays a pivotal role in organizing thoughts, structuring arguments, and drafting coherent content while creating political discourse and crafting political messages. Utilizing these effective speech writing tips gives you access to templates, outlines, and organization features that help transform ideas into well-structured political discourses. Even if you usually shy away from technology, try speech writing software.

An easy place to start is GoodParty.org’s AI Campaign Manager , which can help candidates draft launch speeches with ease, saving time and energy. 

Additionally, another favorite among effective speech writing tips is to use research databases. These are invaluable tools for the speech writing process as they allow you to access vast amounts of information, including historical data, statistics, and policy details. Therefore, they are an invaluable speech writing resource, enabling speechwriters to conduct thorough research, fact-check statements, and bolster arguments with credible sources.

Furthermore, grammar and style-checking software is another indispensable software component critical to the speech writing process. This speech writing resource helps to refine language and ensure that the political rhetoric is clear, is grammatically correct, and resonates with the intended audience. These tools help avoid common language pitfalls and enhance the overall quality of the writing.

Another effective speech writing tip is to incorporate digital elements into political discourse, as using them engages a more diverse audience. Integrating visuals, such as infographics and charts, can make complex data more accessible by providing a visual context that aids comprehension. These graphic elements enhance understanding, make the speech more memorable, and help to ensure that crucial candidate messaging resonates with broader demographics.

Speech writing and public relations are intrinsically linked, playing a pivotal role in shaping the perception of individuals. Effective speechmaking in public relations allows for the dissemination of critical messages to target audiences. Through speechwriting and public relations strategies, public figures can build and maintain trust, manage their reputation and foster meaningful connections with voters, underscoring the indispensable synergy between speech writing and public relations in elections.

The Role of Speechwriters in Political Campaigns

Speechwriters often collaborate closely with candidates to help them build political communication skills. These political communication skills include articulating their vision, values and policy positions. Ethical speech writing requires you to lay aside your ideas and write from the candidate's point of view. This effective speech writing tip often begins with in-depth interviews to understand the candidate's personality, goals and key messages. Speechwriters then craft political rhetoric aligning with the candidate's voice and resonating with their intended audience. Regular communication and feedback loops are vital for crafting political messages, allowing for revisions and fine-tuning political communication skills to ensure that inspirational speeches are authentic and compelling. The partnership between speechwriters and candidates when crafting political messages is a dynamic process that must convey the candidate's vision effectively and connect with voters.

However, not all candidates need to hire speechwriters. With GoodParty.org’s AI Campaign Manager , candidates can generate drafts of political speeches, completely for free. Our tools are especially helpful for crafting launch speeches, which candidates can give at campaign launch events and to kick off their campaigns.

Inspirational speeches, meticulously tailored to resonate with diverse audiences and delivered with authenticity, possess the potential to inspire, inform and mobilize voters, encapsulating a candidate's vision and values. Often, the words spoken reverberate in the electorate's hearts and minds. Tailoring speeches in this way gives them the power to shape the outcome of campaigns and the nation's course. Political rhetoric bridges the divide between candidates and voters, uniting diverse communities under a shared vision. Overall, remember that the qualities of a great speech rely on elements of style, elements of substance, and elements of impact.

+91 9848321284

Political Marketing

Speech Writing for Political Campaigns

Jun 16, 2020

Writing a political speech is an art form. Not only must you craft words that will captivate and engage an audience, but you must also choose the perfect words to convey your message.

A great speech is essential for any successful political campaign. After all, how else will voters be able to hear what you have to say?

What is Speech Writing for Political Campaigns?

Every successful political campaign is built on words. Whether it’s a debate, stump speech, or acceptance speech, the right words can capture voters’ attention and ultimately win their support.

That’s why all campaigns employ professional speechwriters to craft persuasive, compelling messages that will help them win over supporters. Let’s take a closer look at the role of speechwriting in  political campaigns .

What does a Speech Writer do?

The primary job of a speechwriter is to craft messages that connect with the target audience and persuade them to vote for the candidate they represent.

They need intimate knowledge of current events and politics to create impactful and relevant messages.

Unlike other forms of writing, such as fiction or  journalism , speechwriting requires a deep understanding of how people think and feel to create speeches that connect with listeners.

crafting the Perfect Speech for Political Campaigns

Writing a political campaign speech requires more than combining a few catchy phrases.

It requires thought, research, and a deep understanding of the issues. To craft an effective political speech, you must first consider your audience and decide what topics to discuss and how to deliver your message engagingly.

Let’s look at some tips for providing the perfect political speech.

The Anatomy of a Political Speech

When writing political speeches, several vital elements need to be included.

First and foremost, the introduction should grab the audience’s attention and set the tone for what follows.

This could include introducing yourself or explaining why your platform is essential and relevant.

Avoid using too much jargon or technical terms in the introduction; instead, focus on connecting with your audience emotionally and inspiring them with your words.

The body of the speech should include more details about your platform, such as specific policies or initiatives you plan to implement if elected.

When writing this section, it’s essential to keep it simple and concise so that everyone in attendance can easily understand your points.

Use stories or anecdotes about your topic to illustrate its importance and relevance.

When it comes time for the conclusion, remember that it is not just a summary of everything you’ve said; instead, it should drive home your main points one last time before leaving the stage.

Be sure to thank everyone in attendance for their time and encourage them to vote for you in the upcoming election!

Know Your Audience

The vital thing you should do when crafting a  political speech  is to know your audience.

Think about who will be listening to your address and what their beliefs might be. What type of language will they understand?

What topics do they care about? Once you have identified the targeted audience, you can begin crafting your speech accordingly.

Create an Outline

Once you have identified your targeted audience, it’s time to create an outline for your speech. Think about the main points or arguments you want to make and list them in order of importance.

This will help keep your address focused and organized, ensuring all key points are included in the final draft.

This outline can act as a roadmap when it comes time to write the speech.

Write with Emotion

When writing a political speech, emotion should always come first.

You want your words to connect with people emotionally; that’s how you get them to relate to and support your message.

Use powerful language that evokes strong feelings among those in attendance, such as “united” or “revolutionary,” instead of more mundane words like “big” or “change.”

By utilizing emotionally charged language, you can ensure your message resonates with everyone in attendance—and beyond!

Understand Your Audience

The most important aspect of writing a speech is understanding who will receive it. Who are they? What do they care about?

How much do they know about the issue? Answering these questions should help craft your speech to resonate with your audience and get them excited about your message.

Develop Your Argument

Once you understand your audience, you must decide what topics to discuss and how to present them.

You need to develop a well-researched and logical argument to convince people of your point of view.

Use data points or real-life examples to illustrate your issues so people can relate to them personally.

This will make it easier for them to connect with you emotionally and intellectually.

For example, if you are discussing economic policy, cite statistics showing how many jobs have been created or lost over the past year to demonstrate the impact of current policies on employment rates.

Plan Your Delivery

Once you have developed an argument based on facts and logic, it’s time to think about delivery.

Think carefully about how you want to speak—the tone of voice you wish to use (e.g., severe vs. casual), whether you want pauses or dramatic silences during certain parts of the speech, etc.—

And practice accordingly until you feel comfortable with it all. It’s also essential that any jokes or stories you tell fit within the context of the rest of your speech and don’t detract from its overall message.

Remember: less is more when it comes to addresses! A concise yet meaningful message will be more effective than one filled with long-winded stories or irrelevant anecdotes.

Speech Writing Secrets for Winning Political Campaigns – How to Craft an Unforgettable Speech?

Writing a speech that leaves a lasting impression can make all the difference in a political campaign. Whether you’re running for office yourself or representing another candidate, the ability to craft an unforgettable speech is critical.

But what does it take to accomplish this feat? What speechwriting secrets can help you create a winning political campaign?

First and foremost, it’s essential to understand your audience. Who are the people that you’ll be speaking to, and what are their concerns and interests?

This knowledge will help you tailor your message to resonate with them on a deeper level.

Secondly, begin with a powerful, attention-grabbing introduction that immediately commands your audience’s attention.

This could be an anecdote, a quote, or a statistic, but whatever it is, it should be relevant and emotionally engaging.

Write a Powerful Speech For Your Political Campaign – The Ultimate Speech Writing Guide?

As a political candidate, you must establish a powerful connection with your audience through a dynamic and compelling speech.

A great political speech is about delivering your message and inspiring your audience to rally behind your cause.

To achieve this, you must craft an informative and emotionally charged speech. With the ultimate speech writing guide provided here, you can create that powerful speech that will leave your audience amazed and willing to support you in your political campaign.

Your speech should begin by defining your constituents’ problems and outlining your plan to address them.

Your solutions must be realistic, viable, and achievable; otherwise, you risk losing credibility and support from your audience. Craft a message that emphasizes your commitment to taking effective action to implement these solutions.

Crafting a Winning Political Campaign Speech with Proven Strategies?

Crafting a winning political campaign speech is no easy feat. It requires strategic planning, practical communication skills, and a deep understanding of your audience’s wants and needs.

Political speeches can make or break a campaign. Therefore, effective speechwriting strategies must be implemented to deliver a message that resonates with voters.

A strong opening statement is crucial to a winning political campaign speech. The first few lines of an address are critical to capturing the audience’s attention and setting the tone for the rest of the lesson.

It is essential to craft an opening statement that is impactful, concise, and reflects the overall message of the campaign. An opening that establishes a connection with the audience and emphasizes common goals and aspirations can incredibly impact the candidate’s and voters’ bond.

Learn How to Write an Effective Speech for Your Political Campaign.

As a political candidate , delivering an effective speech is crucial for winning over voters and gaining their support. An effective speech should be persuasive, engaging, memorable, and reflect your political priorities, values, and beliefs.

Therefore, it is essential to master the art of speechwriting to ensure your intended audience’s message is heard and understood.

To write an effective political speech, you must first identify your target audience and understand their expectations and concerns.

You should also research the latest political issues and trends in your area and consider your personal experiences and perspectives on the topic at hand.

This will help you create a relevant and compelling speech for your audience.

Unlock the Art of Writing Speeches for Political Campaigns?

Political campaigns are characterized by the art of persuasion, with a significant emphasis placed on effective communication through speeches. A well-crafted campaign speech can sway voters and change the course of an election.

Therefore, aspiring politicians must learn the art of crafting impactful speeches that resonate with their target audience.

The first step towards unlocking the art of writing speeches for political campaigns is to identify and understand the target audience.

Who do politicians seek to reach with their messages? What issues are relevant to this demographic? Answers to these questions help inform the speech’s content and tone, ensuring its relevance and effectiveness.

Conclusion:

Writing a great political speech takes skill, practice, and dedication, but when done right, it can make all the difference between winning or losing an election .

By understanding the anatomy of a political speech and how each element contributes to conveying ideas effectively, you’ll be well-versed in crafting effective speeches for any situation!

Whether you’re running for office yourself or you’re to help someone else get elected, taking some extra time and effort into polishing up those speeches can go a long way towards making sure they leave a lasting impression on voters!

Call: +91 9848321284

Email:  [email protected]

Subscribe To Receive The Latest News

Curabitur ac leo nunc. Vestibulum et mauris vel ante finibus maximus.

Add notice about your Privacy Policy here.

Related Posts

Political Memes for Political Campaigns

Political PRO Roles and Responsibilities

AI Marketing Analytics for Politics

Election Protection Consultant

Use basic attention token to maximize political strategy impact.

Call me +91 9848321284

[email protected]

6 tips for writing a powerful political campaign speech

Meredith Thatcher | September 13, 2016

What makes a great campaign speech? As it turns out, the same attributes as a document written in plain language. The most effective speeches are those that use clear language in a series of short statements, and make the speaker’s points with conviction. Here are six tips to creating an effective campaign speech.

Image by dizain / shutterstock

1. Get potential voters on side

On a ‘whistle-stop’ tour of villages, towns, cities, counties, territories and states, getting as many potential voters on board in as short a time as possible is critical.

Build rapport from the start. Know about the area you’re visiting and the issues that matter to the residents who live there. Comment on those issues to bridge the gap from outsider to local. Tell a story that they can relate to instead of just spouting statistics. Your audience needs context. If you connect with them, they’ll be prepared to hear what you have to say. To get their vote, you need them on your side.

In the 2016 US Presidential election campaign, Hillary Clinton tried to get the supporters of fellow candidate Bernie Sanders on side after he dropped out of the race. Clinton stated:

And to all of your [Sanders’] supporters here and around the country, I want you to know I’ve heard you. Your cause is our cause. Our country needs your ideas, energy and passion. That is the only way we can turn our progressive platform into real change for America. We wrote it together, now let’s go out and make it happen together!

2. Get your message out fast

We live in a world of distraction. People retain very little, so get your message out fast. You want a sound bite that will capture the attention of potential voters. Keep your statement short and connected to a core theme. Then weave that theme through four to five key messages to take your audience on a memorable journey.

3. Give equal measure to empathy, warmth, and authority

Know how many people are likely to attend the event where you’re giving your speech. Remember to welcome your audience and thank them for turning up. Then deliver your comments so that each person feels like you’re having a fireside chat with them.

Tone really matters — check out our online course to polish yours

A conversation is much better than a lecture, but don’t be too spontaneous. Get your timing right. Only tell a joke if you know everyone listening will get it, as no one likes being left out. And some events will be inappropriate for jokes.

The hard part is empathising with the concerns of potential voters while commanding authority. Remember to smile, and not just for the cameras. But also remember that some people view a show of emotion as a strength; others view it as a weakness. Exude confidence to assure them that you can lead and make decisions that deliver tangible benefits for them.

People may say they want to vote for someone they can talk to when what they really want is someone who can solve problems and make tough calls in any situation. So, above all, show your audience that you can do the job.

At the 2016 Republican National Convention, Donald Trump put his key message first and then tried to achieve a balance between warmth and authority. Trump stated:

U.S.A! U.S.A! U.S.A! Together, we will lead our party back to the White House, and we will lead our country back to safety, prosperity, and peace. We will be a country of generosity and warmth. But we will also be a country of law and order.

4. Stay in control and be confident

Your speech may start on the page, but you deliver it orally. Write as you will speak. Don’t waffle or include unfocused comments. Don’t get caught out using a voice that’s not your own. The audience will know immediately. Don’t be hesitant. The audience will know if you’re holding back and wonder why.

Only ask a question if you already know the answer. Use the problem–solution format throughout your speech. State the problem and provide an achievable solution. Make your messages unambigous and clear. See how your audience reacts, and respond accordingly.

In the end, leave your audience in no doubt about what you’re saying, why you’re saying it, and what they should do with your information. After all, you want their next step to be to vote for you.

5. Use repetition to best effect

Repeated messages stick. At the end, draw out your key themes and briefly repeat what you’ve said. Layer each message to build momentum to your final point. Make that point important enough that the audience will want to discuss it. This is another appropriate place for a sound bite. You need your name to stay at the top of the voters’ list of choices.

Former US President Barack Obama used repetitive phrases. Sometimes he ends a sentence in a way that makes people wonder what’s coming next. He makes a statement, pauses, and adds, ‘but that’s not what makes us…’ This makes people listen and helps to reinforce the point to come.

Obama has also used ‘I’ve seen it…’ to open statements. This shows he understands the concerns of the people — that he is one of them.

6. Take inspiration from the great orators

One of the best political speeches to incorporate the previous five elements was Franklin Delano Roosevelt’s first inaugural address to a country in the midst of the Great Depression. His 3 March 1933 speech points to the hard decisions that lie ahead. But it also reassures that a positive attitude and optimism about the future will see the country through the tough times.

The speech also notes that the people’s support and commitment to work together is an integral part of this journey. Roosevelt’s speech reads in part:

This is preeminently the time to speak the truth, the whole truth, frankly and boldly. Nor do we shrink from honestly facing conditions in our country today. This great nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life, a leadership of frankness and vigor has met with that understanding and support of the people themselves which is essential to victory. I am convinced that you will again give that support to leadership in these critical days.

The speech is not only memorable — it has stood the test of time. It’s as relevant today as when first uttered more than 70 years ago.

Want help to write memorably?

Start with our short online course Tone Matters

Or join one of our writing workshops

(Last updated: 19 October 2023)

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on Facebook (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to share on Pocket (Opens in new window)
• Click to email a link to a friend (Opens in new window)

Subscribe to Our Newsletter

Insights, tips, and professional development opportunities.

Name * Email *

Discover more from Write

Subscribe now to keep reading and get access to the full archive.

Type your email…

Continue reading

The Tech Edvocate

• Advertisement
• Home Page Five (No Sidebar)
• Home Page Four
• Home Page Three
• Home Page Two
• Icons [No Sidebar]
• Left Sidbear Page
• Lynch Educational Consulting
• My Speaking Page
• Newsletter Sign Up Confirmation
• Newsletter Unsubscription
• Page Example
• Privacy Policy
• Protected Content
• Request a Product Review
• Shortcodes Examples
• Terms and Conditions
• The Edvocate
• The Tech Edvocate Product Guide
• Write For Us
• Dr. Lynch’s Personal Website
• The Edvocate Podcast
• Assistive Technology
• Child Development Tech
• Early Childhood & K-12 EdTech
• EdTech Futures
• EdTech News
• EdTech Policy & Reform
• EdTech Startups & Businesses
• Higher Education EdTech
• Online Learning & eLearning
• Parent & Family Tech
• Personalized Learning
• Product Reviews
• Tech Edvocate Awards
• School Ratings

Taylor Swift Breaks Michael Jackson’s Record On The Eras Tour

Bioaccumulation of microplastics in decedent human brains, distributed locks with redis, americans are doing less diy. it’s another worrying sign for the economy, a us district judge rules x holdings should unseal its corporate disclosure statement by september 4, revealing x and xai shareholders fully for the first time (kali hays/fortune), we got our hands on kingdom come: deliverance ii at gamescom video, reanimal is another grotesquely beautiful platformer demoed at gamescom video, need an ultrawide monitor this 34-inch samsung is $340 off, i’m tired of fixing customers’ ai generated code, microsoft’s latest security update has ruined dual-boot windows and linux pcs, 4 ways to write a campaign speech.

1. Start with a Strong Opening

The opening of your campaign speech is crucial as it sets the tone and captures your audience’s attention. Begin with a strong statement, anecdote, or question that evokes an emotional response. This could be a personal story or an example of a real-life issue affecting your target audience. Make sure to relate your opening to the main theme of your campaign, and use it as a springboard to introduce yourself, express your passion for the cause, and outline your vision.

2. Present a Clear Vision and Goals

Your campaign speech should revolve around a clear vision of what you aim to achieve if elected or if the campaign is successful. Clearly outline your goals, including both short-term and long-term objectives. Use concise and easy-to-understand language that resonates with your target audience. Explain why those goals are important for the growth and development of your community or organization, and how you plan to achieve them.

3. Address Relevant Issues and Propose Solutions

Identify the most pressing issues faced by your audience and address them in your speech. It’s important that you show understanding, empathy, and awareness of these challenges, as well as demonstrate that you have given considerable thought to possible solutions.

When presenting solutions, ensure that they are practical, achievable, and specific. Speak about how you will allocate resources to address these issues – be it through legislative action, policy changes, or other initiatives – and how they will benefit the community as a whole.

4. End on an Inspiring Note

To leave a lasting impression on your audience, conclude your campaign speech with an inspiring message that motivates your listeners to take action. Reiterate the importance of the goals you’ve set forth in the speech, stressing how their realization will create positive change for all involved.

Also, don’t forget to appreciate those who inspire you and those who’ve contributed to your journey. Thank your supporters and invite your audience to join you in making a difference. By ending on a passionate, optimistic, and persuasive note, you’ll inspire your listeners to become more active participants in your cause.

3 Ways to Clean a Glass Top ...

How to overcome emotional sensitivity.

Matthew Lynch

Related articles more from author.

4 Ways to Hear Through Walls

3 Ways to Clean Your Face With Toothpaste

3 ways to configure a laptop to a wireless router.

How to Win in Dodge ball: 13 Steps

Easy Ways to Extract Gold from a Rock

How to Prepare Payroll in Excel

Political Campaign And Stump Speech Examples Reveal The Candidate

Candidates for political office make stump or campaign speeches to help voters learn about themselves and their positions throughout the campaign. Here are some examples of political campaign and stump speeches.

In the dynamic world of politics, one powerful tool remains a constant in winning over voters’ hearts and minds: the stump speech. This iconic oratory tradition has shaped countless political campaigns, delivering a potent blend of charisma, policy promises, and persuasive rhetoric.

From fiery appeals for change to heartfelt tales of personal struggles, stump speeches have become the backbone of political communication.

This article explores compelling examples of stump speeches throughout history, unveiling their enduring impact on electoral campaigns and their crucial role in shaping the political landscape.

Table of Contents

What Is A Stump Speech In A Political Campaign?

A stump speech is a standard, rehearsed speech a political candidate delivers during their campaign. It typically outlines the candidate’s core message, policy positions, and personal background, aiming to connect with voters, inspire support, and differentiate themselves from opponents.

A stump speech is essentially an elevator speech where the candidate makes a pitch to constituents.

How Does A Stump Speech Vary From A Campaign Speech?

While a campaign speech is a broader, more comprehensive address covering various topics and contexts, a stump speech is specifically tailored to connect with local audiences during campaign stops.

A stump speech focuses on key themes, repeated consistently across different locations, with an emphasis on connecting personally with voters, conveying authenticity, and generating enthusiasm for the candidate’s platform.

What Should A Politician Say About Themselves?

Politicians should highlight their relevant qualifications, experience, and achievements when speaking about themselves , demonstrating their ability to address the issues. They should also convey their personal values, integrity, and dedication to public service, establishing trust and credibility with the electorate.

How Do You Start Off A Campaign Speech?

“Ladies and gentlemen, distinguished guests, and fellow citizens, I stand before you today with a deep sense of gratitude and determination to embark on a journey together toward a brighter future for our community.

“Thank you all for gathering here today as we embark on a transformative campaign to shape a better tomorrow for our beloved community. With your support and collective efforts, we can build an inclusive, prosperous future filled with opportunities for all.”

What Should You Say In A Campaign Speech?

In a campaign speech, it is crucial to articulate your vision, share specific policy proposals, and address the concerns and aspirations of your constituents. Highlight your experience, values, and dedication to serve while emphasizing the need for unity, progress, and collaborative solutions to tackle the challenges our community faces.

Here is an excerpt:

“In this campaign, we must address the pressing issues affecting our constituents daily, such as education, healthcare, and economic stability, while fostering unity and collaboration to create a stronger, more resilient community for generations to come.

Together, we can bring about meaningful change, empower our citizens, and build a brighter future that reflects the hopes and dreams of each and every one of us.”

How Long Should A Campaign Speech Be?

A campaign speech should be concise and focused, aiming for around 5 to 10 minutes, allowing you to effectively communicate your message while maintaining the audience’s attention and engagement. Remember, it is crucial to prioritize quality content over excessive length to make a lasting impact on your listeners.

What Should You Do After Finishing A Stump Speech?

After delivering a stump speech, engaging with the audience is essential, and you must also show genuine interest in their concerns and feedback. Take the opportunity to connect with individuals, answer questions, and build relationships to establish trust and support for your campaign.

What Should Be Said In The Conclusion Of A Stump Speech?

In the conclusion of a stump speech, it is crucial to summarize your main points and reiterate your core message, leaving a lasting impression on your audience. You can also end the address by inspiring and rallying your supporters, calling them to action, and emphasizing how important their involvement is to the campaign.

Different ways to end a stump speech can include:

• Call to action: Encourage your audience to get involved, vote, volunteer, or contribute to your campaign, emphasizing the collective power of their actions.
• A personal story or anecdote: Share a heartfelt story your audience can connect with on an emotional level, reinforcing your commitment to their concerns and aspirations.
• Inspiring quote: Close your speech with a memorable and inspiring quote that encapsulates your campaign’s values or captures the essence of your message.
• Vision for the future: Paint a vivid picture of the future you envision for your community, highlighting the positive impact your campaign can make and leaving your audience hopeful and motivated.

The best way to end a campaign speech ultimately depends on your personal style, the context, and the specific objectives of your campaign. Consider what resonates most with your audience and aligns with your campaign’s tone and goals.

Stump Speech Examples That Define Candidates

These nine stump speeches are notable for their ability to connect with audiences, convey a powerful message, and leave a lasting impact on listeners:

• Barack Obama’s 2008 “Yes We Can” speech as presidential candidate became iconic, inspiring hope and calling for change. Ex-President Obama’s message of unity and progress resonated with millions of Americans.
• Martin Luther King Jr.’s history 1963 “I Have a Dream” speech during the March on Washington advocated for racial equality and justice for African Americans. His powerful words continue to inspire generations.
• Delivered during World War II, Winston Churchill’s “We Shall Fight on the Beaches” speech rallied the British people and affirmed their determination to resist Nazi aggression, symbolizing their resolve and resilience.
• Elizabeth Warren’s speeches on income inequality and economic fairness, such as her 2012 speech at the Democratic National Convention , have gained attention for advocating for a more equitable society.
• One of Donald Trump’s most notable stump speeches was the one delivered at the Republican National Convention in July 2016, where he formally accepted the party’s nomination for running for president. This speech emphasized his platform on immigration, national security, and job creation while highlighting his outsider status and promising to “Make America Great Again.” It resonated with many of his supporters and helped solidify his message during the campaign.
• One of Joe Biden’s most memorable speeches was his address in Pittsburgh, Pennsylvania, in August 2020. In this speech, Biden presented his economic recovery plan, emphasizing the need for unity, addressing systemic racism, and rebuilding the economy in the wake of the COVID-19 pandemic. He focused on his vision for “ Build Back Better” and stressed the importance of creating jobs, supporting working families, and tackling the climate crisis.
• A notable Hillary Clinton speech was her address at the Democratic National Convention in July 2016. In this speech, Clinton accepted the Democratic Party’s nomination for president and focused on themes of unity, inclusivity, and progress. She discussed her policy proposals, highlighted her experience and qualifications, and called for the American people “to come together to address the challenges facing the nation.”
• Ronald Reagan’s “A Time for Choosing” speech is often regarded as one of the most impactful political speeches in American history and played a significant role in shaping his political career and eventually leading to his own presidency in 1981. Reagan delivered this speech supporting Barry Goldwater’s presidential campaign on October 27, 1964, just days before the U.S. presidential election.
• Abraham Lincoln’s most famous stump speech was his Cooper Union Address, delivered on February 27, 1860, in New York City. The speech primarily focused on the issue of slavery and its expansion, but Lincoln also touched upon foreign policy concerns. In the Cooper Union Address, Lincoln argued against the spread of slavery into new territories, emphasizing its moral and constitutional implications.

Adam Howarth

Adam covers the topic of Public Speaking for Digital Authority. From his first experience of oratory with his school debating society to his more recent experiences of promoting the local business scene in Wrexham, Wales, he has always been involved in public speaking.

Recent Posts

Active Listening Absorbs The Whole Message, Not Just The Words

Active listening goes beyond hearing the words someone is saying to you and understanding the message they are conveying. Many only hear a small percentage of what is being said as they are...

Counteracting Fear Of Public Speaking With Coaching And Therapy

Nearly 75% of people experience the social phobia of fear of public speaking. The result may be nervousness before speaking or a full-blown panic attack. Practicing public speaking may lessen the...

How To Write A Political Speech

11 min read

Crafting a compelling political speech holds immense importance for any aspiring politician and successful political campaign. It is a powerful tool for connecting with the audience, influencing opinions, and igniting action. To make speeches truly impactful, harnessing the power of voter engagement and direct sourcing is key. Politicians can gather valuable insights directly from the people they aim to represent by actively engaging with voters and listening to their concerns.

This approach adds significant value to speeches and establishes an authentic connection with voters. This blog post will explore the significance of delivering compelling political speeches and highlight the benefits of incorporating voter engagement and direct sourcing techniques. By the end, you'll gain practical insights into creating lessons that resonate with your audience and make a lasting impact. Revise your political speechwriting skills with valuable tips and actionable strategies!

Writing a compelling political speech that resonates with your audience is vital for any politician. Two key factors are crucial to achieving this: defining your objectives and knowing your target audience.

• Defining the objectives: Your speech should have a clear purpose, whether it is to persuade, inspire, or educate your listeners. You can shape your address by defining your goals to achieve those desired outcomes effectively. ‍
• Knowing your target audience: Understanding your audience's demographics, concerns, and aspirations is fundamental. This knowledge allows you to tailor your message in a way that connects with them on a personal level. You can create a speech that resonates deeply and captures their attention by addressing their needs and desires.

Research and Preparation

Research and preparation are vital steps in writing an impactful political speech. By gathering comprehensive data from various sources, conducting surveys, and analyzing voter demographics, you can enhance the effectiveness of your address. Here are key actions to take:

• Collecting data from various sources: Traditional media such as newspapers, TV, and radio provide insights into current political events and public sentiment. Social media platforms like Twitter, Facebook, and YouTube offer information on trending topics and public discourse. Online forums and communities like Reddit, Quora, and specialized political forums allow you to tap into discussions and understand different perspectives. ‍
• Conducting surveys and opinion polls: ‍ Engaging in surveys and opinion polls helps you gauge your target audience's opinions, preferences, and concerns. This data provides valuable insights to shape your speech accordingly. ‍
• Analyzing voter demographics and specific concerns: ‍ Understanding your audience's demographics, including age, gender, and location, enables you to tailor your speech to resonate with their unique backgrounds and experiences. Additionally, identifying specific concerns and issues that matter to voters allows you to address them directly in your speech, making it more relevant and impactful.

By undertaking thorough research and preparation, you will have a solid foundation for crafting a compelling political speech that speaks directly to your audience's needs and aspirations. In the upcoming sections, we will explore these topics in more detail, providing you with practical strategies to integrate the collected data effectively into your speechwriting process. Get ready to take your political speechwriting skills to the next level!

Crafting a Compelling Political Speech

Crafting a powerful political speech requires careful consideration of the message you want to convey. Here are key steps to help you create a compelling address:

• Identifying key issues and topics: Start by identifying crucial issues such as the economy and jobs, healthcare and social welfare, education and student debt, climate change and environmental policies, and national security and foreign affairs. These topics are often at the forefront of public discourse and resonate with voters. ‍
• Prioritizing topics based on voter feedback and relevance: ‍ Listen to the feedback and concerns of voters through surveys, town hall meetings, and direct engagement. Prioritize the topics that resonate most with your audience, ensuring your speech addresses their pressing issues. ‍
• Developing a compelling narrative: ‍ Structure your speech with a clear introduction, body, and conclusion to provide a cohesive flow. Utilize storytelling techniques to make your message engaging and relatable, capturing your audience's attention. Connect your experiences to policy proposals, humanizing your speech and showing your understanding of real-life impacts. Emphasize empathy and relatability to establish a genuine connection with your audience, showcasing that you understand and share their concerns.

Following these steps, you can craft a persuasive political speech highlighting key issues, resonating with voters, and inspiring action. In the following sections, we will delve deeper into each aspect, providing you with practical tips and techniques to enhance the impact of your speech. Prepare to deliver a memorable and influential address that leaves a lasting impression!

Rehearsing your political speech is a critical step that significantly aids your confidence and overall delivery. Here are some valuable tips to consider when it comes to rehearsing:

• Practice makes perfect: Dedicate ample time to rehearsing your speech before presenting it to an audience. Aim to rehearse your address at least five times to familiarize yourself with the content, structure, and flow. ‍
• Seek feedback from your team: Once you've practiced independently, deliver your speech to your team and invite their constructive criticism. Their feedback can provide valuable insights and help you refine your points, delivery, and overall performance. ‍
• Conduct a full dress rehearsal: Organize a complete dress rehearsal with your team, where they play the roles of a moderator and your competition. This simulation allows you to identify potential weaknesses in your arguments, anticipate challenging questions, and fine-tune your delivery. ‍
• Capture and review your performance: Consider filming yourself giving the speech during rehearsal. Watching the recording afterwards lets you objectively evaluate your performance, body language, and speaking style. Take note of areas where improvements can be made and make adjustments accordingly. ‍
• Ensure accessibility through simplicity: While rehearsing, approach your speech from the perspective of someone unfamiliar with the topics you're addressing. Use simple language and many analogies to make your political speech accessible to many listeners. This approach enhances understanding and enables your message to resonate with the entire electorate.

By incorporating rehearsal into your speechwriting process, you can boost your confidence, identify areas for improvement, and deliver a polished and impactful speech. Remember, rehearsing allows you to refine your points, connect with your audience effectively, and ensure your message is conveyed clearly, concisely, and relatable. ‍

Use Common Language

Using common language in political speech writing is essential to effectively connect with your audience and ensure your message resonates with a wide range of listeners. Here are key considerations when it comes to using common language:

• ‍ Speak in an accessible manner:   Communicate in a way that is easily understandable to all. Avoid excessive jargon, complex terminology, or convoluted sentences that may confuse or alienate your audience. Use clear and concise language that allows anyone to grasp your message. ‍ ‍
• Avoid offensive terms:   Maintaining a respectful and inclusive tone during your speech is important. Steer clear of profane or derogatory language that could offend or marginalize certain groups. Treat your audience with respect, emphasizing unity and understanding. ‍ ‍
• Harness the power of stories and personal accounts:   Stories and first-person narratives profoundly impact your audience. Utilize relatable anecdotes and real-life experiences to illustrate your points, making your arguments more engaging, relatable, and emotionally compelling. ‍ ‍
• Balance simplicity with depth:   While most of your content should be easily understandable by anyone, it is acceptable to incorporate academic research, quotations, or statistics that may require additional explanation. Find a balance between simplicity and depth, ensuring that even complex ideas can be grasped by your listeners with the appropriate context and explanation.

Using common language can effectively bridge the gap between complex ideas and the understanding of your audience. Remember, the goal is to connect with as many people as possible, making your message accessible, relatable, and impactful. So, craft your speech with clarity and simplicity while utilizing stories and personal accounts to create an emotional connection that resonates with your listeners.

How to Construct An Argument

Constructing a compelling argument is crucial to writing a persuasive political speech. Here's a step-by-step guide to help you build a strong and impactful argument:

• Clearly state your thesis: Begin by articulating your main point or thesis statement. This sets the foundation for your argument and provides a clear focus for your speech. ‍
• Gather supporting evidence: Collect relevant facts, statistics, expert opinions, and real-life examples that support your thesis. Strong evidence adds credibility and strengthens your argument. ‍
• Organize your points logically: Structure your argument logically and coherently. Present your facts in a sequence that builds upon each other, leading your audience towards your main thesis. ‍
• Anticipate counterarguments: Consider potential counterarguments to your position and address them proactively. This demonstrates thoroughness and strengthens your overall argument. ‍
• Use persuasive language: Choose words and phrases that are persuasive and compelling. Craft your message to resonate with your audience emotionally and intellectually. ‍
• Appeal to logic and emotions: Blend logical reasoning with emotional appeals to make your argument more persuasive. Use rational evidence to support your claims and evoke emotions to connect with your audience more deeply. ‍
• Use rhetorical devices: Employ rhetorical devices such as repetition, analogy, and rhetorical questions to enhance the impact of your argument and make it more memorable. ‍
• Summarize and restate your main points: Conclude your argument by summarizing your main points and restating your thesis. Leave your audience clearly understanding your position and a compelling call to action.

These steps can construct a strong and persuasive argument in your political speech. Remember to support your claims with evidence, organize your points effectively, and appeal to logic and emotions. With a well-constructed argument, your address will be poised to influence opinions and inspire action.

Voter Engagement for your Speech

Engaging with voters through various tactics is essential to crafting a compelling political speech. Here's why it matters and how you can make the most of it:

importance of voter contact tactics:

• Door-to-door canvassing allows you to connect with voters on a personal level, fostering trust and building rapport.
• Town hall meetings provide a platform for open dialogue, enabling you to directly understand local issues and concerns of the community.
• Phone calls and text messages offer an opportunity to engage voters individually, creating a sense of importance and personal connection.

Benefits of engaging voters directly:

• Building trust and rapport strengthens your relationship with voters, making your message more impactful and memorable.
• Understanding local issues and concerns firsthand helps you address them effectively in your speech, showing your commitment to representing the community's needs.
• Obtaining firsthand stories and anecdotes allows you to humanize your speech, adding authenticity and relatability to your message.

Techniques for effective voter engagement:

• Active listening and showing empathy demonstrate your genuine interest in understanding voters' perspectives and concerns.
• Asking open-ended questions encourages voters to share their thoughts and experiences, providing valuable insights for shaping your speech.
• Encouraging voter participation in the speechwriting process empowers them. It ensures their voices are heard, enhancing the authenticity of your speech.
• Utilizing social media platforms to solicit input and feedback broadens your reach. It allows you to engage with a wider audience, gathering diverse perspectives and ideas.

By actively engaging voters through canvassing and other community outreach , you gain invaluable insights, stories, and anecdotes that can greatly enrich your political speech. In the upcoming sections, we will delve deeper into these techniques, providing you with practical strategies to maximize voter engagement and create lessons that truly resonate with your audience. Get ready to harness the power of direct sourcing and make a meaningful impact with your speech!

Incorporating voter input into your speechwriting process is a powerful way to create speeches that truly resonate with your audience. Here's how you can leverage voter input, with a special emphasis on the significance of canvassing:

• ‍ Analyzing and categorizing voter stories and concerns: By carefully listening to voters' stories and concerns gathered through canvassing, town hall meetings, and other engagement tactics, you can analyze and categorize them to identify common threads and key issues. ‍ ‍
• Identifying common themes and patterns: By recognizing recurring themes and patterns in voter input, you gain insights into your constituency's collective concerns and aspirations. This knowledge allows you to address them effectively in your speech. ‍ ‍
• Integrating voter anecdotes into the speech: Personalizing the message by incorporating specific anecdotes and stories voters share, you personalize your speech, making it relatable and impactful. Highlighting real-life impacts: Sharing how specific policies or decisions affect real people helps create a deeper understanding and empathy among your audience. ‍ ‍
• Acknowledging and addressing dissenting viewpoints: While incorporating voter input, it's important to acknowledge and address dissenting views. By respectfully engaging with opposing perspectives, you demonstrate inclusivity and a willingness to consider all voices.

By actively involving voters in the speechwriting process, you ensure their concerns and experiences are reflected in your message. This adds authenticity and relatability and strengthens your connection with your audience. In the subsequent sections, we will delve deeper into these strategies, providing you with practical tips to seamlessly integrate voter input into your political speeches. Get ready to create addresses that truly resonate and engage your audience profoundly!

The Ten Minutes Beforehand

The ten minutes beforehand hold significant value in maximizing the impact of your political speech. Here's how you can make the most of this crucial time, offering practical strategies to enhance your performance and connect with your audience:

Center yourself through mindfulness techniques:

• Take deep breaths to calm your nerves and center your mind.
• Practice mindfulness or meditation to focus your thoughts and promote a sense of presence.

Review your key talking points:

• Take a moment to mentally review the main points and messages you want to convey.
• Ensure that your speech aligns with your objectives and resonates with your audience.

Visualize success:

• Visualize yourself delivering a powerful and impactful speech with confidence and clarity.
• Envision a positive response from your audience, creating a sense of belief and determination.

Positive self-talk:

• Engage in positive self-talk to boost your confidence and banish self-doubt.
• Remind yourself of your strengths, expertise, and message value.

Establish a connection with your audience:

• Scan the room and make eye contact with individuals in the audience.
• This brief interaction establishes an initial connection and helps you establish rapport.

Review technical aspects:

• Double-check any specialized equipment or visual aids to ensure they are functioning properly.
• Familiarize yourself with the stage setup and microphone placement for seamless delivery.

Warm up your voice and body:

• Perform vocal warm-up exercises to ensure clarity and projection in your speech.
• Engage in gentle stretches or movements to release tension and promote a relaxed body language.

By utilizing these strategies ten minutes beforehand, you can optimize your mindset, refine your delivery, and establish an immediate connection with your audience. Remember that these moments set the stage for a memorable speech, allowing you to effectively convey your message, inspire your audience, and leave a lasting impact.

Engaging voters through direct sourcing, especially through canvassing, holds immense power in creating impactful political speeches. By incorporating voter input, speeches can exude authenticity and relatability, connecting with the concerns and aspirations of the electorate. This approach inspires trust and establishes a strong connection between politicians and the people they aim to represent. Crafting well-articulated speeches that resonate with voters is a transformative way to influence opinions and ignite action. As you refine your speech writing skills, remember the significance of actively engaging voters, listening to their stories, and addressing their concerns. By doing so, you will deliver speeches that make a lasting impact, inspire change, and foster a deeper connection with your audience.

Get your free 7-day trial of Ecanvasser

How to win a political election...anywhere in the world.

Discover the top strategies used by winning campaigns

Sign up now to have our campaign consultants guide you through your 7-day trial

You may also be interested in

Calculate How Many Votes You Need To Win Your Election

A Guide to the Essential Political Campaign Tools

Copyright © 2023 Ecanvasser - All rights reserved.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. for static content, just drop it into any page and begin editing. for dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. voila.

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Read more articles.

New Product Update: Smarter Field Mapping

Introducing Custom Reports and Dashboards to Boost Team Productivity

Let's inspire your inbox.

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

Blog Search

Jul 17, 2017

Write a Political Speech

by The Campaign Workshop

Write a Political Speech for Strategic Communications

Write a Political Speech - All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

Monroe’s Motivated Sequence

There’s a format used by most political speechwriters, whether they realize they’re using it or not, called Monroe’s Motivated Sequence.  When you write a political speech use the five components of the Monroe Sequence, you can develop a persuasive argument to communicate just about anything your campaign might need - GOTV, asking for donations, defending a policy - in no time! All you have to do is place your argument into these five strategic steps:

1. Attention: This is where you draw the audience in at the top of a speech. It’s often necessary to welcome people and thank certain members of your audience right away, but try to keep that part short. Instead, focus on engaging your listeners. An attention grabber could be anything from a short personal anecdote to a rhetorical question. It allows the audience to connect with you and settle in for the rest of the speech.

2. Need: The need step could also be known as the problem step. This is where your argument truly begins. In the context of a strategic communications plan, the need step often lays out how a certain elected official or policy isn’t doing the best job. In this phase of the speech, you want to invite the audience to question their current situation.

3.  Satisfaction: Satisfaction comes when you provide a solution to the problem that was laid out in the need step. You want to calm the audience’s anxieties by explaining how you are going to make their lives better, and how the problem doesn’t have to exist. Is the problem that the district’s representative is failing to support small businesses? Lay out your plans to promote the local economy. 

4.  Visualization: The visualization step can be a little bit tricky because it’s fairly similar to the satisfaction step. In the satisfaction phase, you are presenting the details of your solution. Visualization ramps things up a bit by inviting your audience to imagine what their lives would look like if your solution (most likely you getting elected) actually happened. You need to paint a clear picture that the audience can see themselves in.

5.  Action: It’s all built up to this - asking your audience to actually DO something about the problem in order to help achieve your solution. In a strategic communications plan, this often means asking for a vote or a campaign contribution. The most strategic action steps are clear and simple. You want the audience to understand exactly what it is that they can do, and then feel compelled to do it. The action step should sum up what the purpose of your speech was all about. 

While this is the most standard sequence used when you write a political speech, feel free to play around with the order of the steps. Just remember that ultimately, each of these steps is helping you prove a point. Don’t be afraid to break minor grammar rules, either. Writing for the ear is different than writing for the eye. If you spoke in the same style as most great writing, you would probably come off sounding a little distant or robotic to your audience. Starting sentences with conjunctions and using common language can actually work really well in a political communications. 

Have questions about how to write a political speech?  Comment below. Check out blogs on political communications here!

Sign Up for our Blog!

6 Key Components of a Winning Stump Speech

As a candidate for elected office you’re going to be giving plenty of speeches, so you’ll need to have your stump speech down pat.

Strong public speaking conveys confidence and leadership to voters.  

It assures donors and supporters that you’re the right person for office.

Unfortunately, too many candidates are not good public speakers.

They don’t have a key message or theme.

Their words wander all over the place.

They don’t make sense and wind up confusing their audience.

I witnessed this the one night by a candidate who is running his own campaign.

He had good ideas. He had a solid resume.

His speech however did not effectively convey that he’s up for the job.

With a little fine-tuning he would be much better.

A good stump speech makes a huge difference in a candidate’s race, their fundraising, and in gathering endorsements.

That’s why I always work with my candidates on their stump speeches.

I’ve even turned the things I teach candidates into a premium course The Secrets of a Winning Stump Speech .

Most of my clients have never ran for office before.

They’re not used to public speaking, even in front of small groups.

Over the course of my career, I’ve noticed that there are six key components that make for a good stump speech.

If you follow these, you’ll be in good shape as a candidate and might even surprise yourself as a public speaker.

1.  Who You Are and What You’re Running For

Never assume that the voters know who you are.

They likely don’t.

Your mission as a candidate for office is to build your name recognition and support for your candidacy.

Even if you’ve been introduced by someone, always begin your stump speech by telling your audience who you are and the office your running for.

If you’re married, say so and tell them how long you’ve been married.

If you have children, list your kids and how old they are, and what kind of things they’re into.

Should your spouse, children, parents, or other family members be present, be sure to point them out by name and thank them for their support for your campaign — especially if it’s your spouse.

It’s a cardinal sin in the political world to not introduce or thank your spouse.

2.  Where You Come From

Voters like to elect real people from real places with real lives.

After you introduce yourself and the office you’re running for, tell them where you grew up, a little about your family life, and how that impacted your life.

If you’re running in a community where you’ve lived all of your life, or most of it, make sure that’s highlighted in your stump speech.

Mention the schools you went to, where you played sports, your first job in town, your favorite place to eat, or that your parents still live there.

This creates an instant connection with the voters and will make it easier for them to become supporters.

3.  What You’ve Dones

Experience matters to voters.

They want to know that you’ve accomplished something in your life.

In your stump speech, tell them about where you graduated from college (if you did), your military service (if you served), the jobs you’ve had (if you’ve never had a job or a business  — why are you even running?)

Voters want to know these things for two reasons:

1) it shows you can set goals and accomplish them

2) it demonstrates you’re not afraid of hard work

This is especially true in today’s political environment when the perception of elected officials is that they’re only in office to cash for themselves and their family members, rather than work hard and accomplish something for their constituents.

Have you noticed that critics of both Joe Biden and Donald Trump each use this line of attack?

Talk about your professional experience — the things you’ve done and learned that have prepared you for office.

If you volunteer or are active in community organizations, put this in your stump speech.

But please be careful not to come off as bragging.

That will turn off voters rather than endear them to you.

Yes, Donald Trump violates this admonition often, and it reflects negatively his approval ratings and poll numbers.

If Trump who can get away with so much that other candidates cannot is still damaged by this, don’t think you’ll fare any better.

4.  What You Want to Accomplish

Voters like candidates who have a plan.

They want to know why you’re running for office and what you intend to do once you’re elected.

The best way to clarify this is by understanding what your campaign is about in one sentence, as detailed in this article.

When giving your stump speech, incorporate your One Sentence into your remarks and build upon it.

It’s best to have three specific things you want to accomplish.

Your goals should align with three problems that need to be fixed.

Hopefully you’ve done some polling or other type of opinion research so you’ll know what issues and problems are foremost on your voters’ minds.

State each problem, describe how you’d like things to be better, and outline the steps you believe that can be taken to get there.

While you need to show that your plan is realistic, be careful not to get into too many specifics with your solutions to these problems.

While you need to know the specifics for when you are elected, and when people ask you for details, giving specifics and details in your stump speech will bore your audience.

Bored voters don’t convert into supporters.

Excited voters do, plus they tell their friends to vote for you.

5.  It’s Not About I, It’s About We

One of the biggest pitfalls candidates for elected office can face is making it all about themselves.

While you may be the one running, elections are not about candidates.

They are about voters.

Elections are where the voters get to have their say on people and policy.

If you make it about you, you’ll fall into the “I, me, mine” trap, become labeled as a “politician” and turn off the voters you need.

When giving your stump speech always change the word “I” to the word “we” when it’s possible.

Clearly, when talking about where you grew up, went to school, work, and your family, you’re going to use “I.”

But when you are talking about what you want to do in office, things that you’ve been a part of in your community, or accomplishments you were involved in as part of a larger organization, use the word “we.”

Speaking to your audience with the word “we” creates a bond and buy-in with your ideas.  That’s the effect that you’re after with your stump speech.

In 2016, Hillary Clinton severely violated this rule.

She had supporters say, “I’m with her.”

It didn’t work because she was asking the voters to focus on her as the candidate — rather than focusing on the voters and the shared mission they were on together.

Donald Trump spun that around masterfully and told his supporters “I’m with you.”

6. Close Strong

Closing your stump speech the right way is important.

After you’ve listed what you want to do in office, tell the audience that you can’t do this without their help.

Weaving “we” throughout your stump speech ties this in nicely for your finish.

If you’re talking to voters, ask them for their votes.

If you’re talking to donors, ask them for their contributions.

If you’re talking to leaders of an organization that endorses, ask them for their support.

There’s no reason for anyone to give you what you want unless you specifically ask for it.

As one professor I had always said, “If you don’t ask, you don’t get.”

Make the ask then it’s time for you to go.

End by thanking your audience for their time.

Always do this. Tell them you appreciate taking the time to listen to you.

Grateful candidates tend to be winning candidates.

Candidate Take-Aways

If you follow these six rules you’ll be able to craft an effective stump speech.

Go figure yours out and write it out word for word.

After you write it out, go and learn it.

Learn it and practice your stump speech, but don’t memorize it.

You don’t want to come off like a robot.

If it helps, write an outline of our speech and refer to that when you’re speaking.

The first speech you give will likely be difficult and you may hate doing it.

That’s fine.

Keep giving your stump speech.

You’ll get better at it each time you speak.

Before you know it you won’t need an outline to refer to, you won’t be nervous, and people will be coming up to you when you’re finished telling you what a great speaker you are.

Now if you’d like to go deeper and learn exactly how to write, rehearse, and deliver a solid stump speech, t ap this link for instant access to the premium course Secrets of a Winning Stump Speech.

Copyright 2015 - 2023, Brian Floyd Enterprises, Inc. Design & Developed by Themagnifico

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to not be nervous for a presentation — 13 tips that work (really!)

Use a personal swot analysis to discover your strengths and weaknesses, is being ego driven damaging your career being purpose-driven is better, put out-of-office messages to work for you when you’re away, how to send a reminder email that’s professional and effective, what’s a vocation 8 tips for finding yours, setting goals for 2024 to ring in the new year right, how to say farewell to a colleague: 35 ways to say goodbye, create a networking plan in 7 easy steps, how to write an executive summary in 10 steps, 18 effective strategies to improve your communication skills, 8 tips to improve your public speaking skills, the importance of good speech: 5 tips to be more articulate, how to pitch ideas: 8 tips to captivate any audience, how to give a good presentation that captivates any audience, anxious about meetings learn how to run a meeting with these 10 tips, writing an elevator pitch about yourself: a how-to plus tips, 6 presentation skills and how to improve them, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Personal Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

How to Write a Campaign Speech for Kids

How to give an annual day speech in school.

Writing a campaign speech for kids isn't all child's play. Children are smart and informed voters, and can tell when you are lying about giving out free chocolate every Friday after you are elected. Your speech has to stand out and catch their attention, usually in under two minutes. Writing a good and appropriate children's campaign speech increases your chances for winning the election.

Start off with a good, clean, short joke. The children hear speech after speech and are going to start to tune out what is said. You need to say something to catch their attention. Getting them to laugh will give them a little break.

Introduce yourself and declare the office that you are running for. Not making yourself known could be a big mistake later when the children are voting and remember who you are.

Talk about what you will do if elected. Everyone has ideas about how the school could be run better — maybe more vending machines in the cafeteria, maybe off-campus lunches, maybe getting to wear shorts on Friday. Tell your peers how you will work hard to change things for the better.

Thank the students for their time. Remember to be gracious and to treat the audience and the other candidates alike.

Keep the speech short. Usually, you will be given a time limit of up to two minutes. Make sure that you do not run over or you could be disqualified.

• Coin a slogan that you can use on your posters and in your speech.
• Do not make any promises that you are not willing to keep. Nobody likes a liar.

Related Articles

Lesson Plan Ideas for Preschool for the Theme Good Manners

Games or Activities About School Bus Safety

How To Write A Salutatorian Speech

Ideas for a School Carnival Jail

How to Write a Speech to Welcome People to an Event

How to Teach Kids About Germs & Hygiene

School Fair Game Ideas

Teaching Citizenship to First Graders

• Write Out Loud: How to Write a Speech for Kids

Chance E. Gartneer began writing professionally in 2008 working in conjunction with FEMA. He has the unofficial record for the most undergraduate hours at the University of Texas at Austin. When not working on his children's book masterpiece, he writes educational pieces focusing on early mathematics and ESL topics.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Happiness Hub Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• Happiness Hub
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• Communication Skills
• Public Speaking

A Guide to Writing School Speeches: Structure, Delivery, & More

Last Updated: September 19, 2023 Fact Checked

• Brainstorming
• Writing & Structure

Sample Speeches

This article was written by Lynn Kirkham and by wikiHow staff writer, Finn Kobler . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,086,856 times.

If you’re running for office in school elections, delivering your candidate speech can be one of the most important parts of the whole process. And you can’t deliver a good speech without writing a good speech. Sure, there are templates online that you can just paste in your name into, but a speech written by you, that represents you, holds a much better chance of making an impact on your classmates/voters. In this article, we’ll walk you through expert advice on crafting a speech that’s clear and concise, as well as some public speaking tips to help you resonate with your audience. The true power of your speech will come from how you personalize it, but consider this a comprehensive blueprint to help you get started. This article is based on an interview with our professional public speaker, Lynn Kirkham, founder of Yes You Can Speak. Check out the full interview here.

Things You Should Know

• Begin your speech by stating who you are, the position you’re running for, and a catchy slogan that reminds the audience what you’re working towards.
• Use the middle of your speech to explain your goals, if elected, and give a few specific steps on how you plan to achieve those goals.
• Keep your speech short and sweet; most school election speeches are only about 150-250 words.

Crafting Your Message

• For example, you might begin your brainstorming sesh with goals like “outlaw homework” and “allow skateboarding on campus.” Then, as you condense your ideas, you’ll become more realistic with plans like adding healthy food options at lunch, expanding a tutoring program, or working to reduce bullying.

• Your slogan can be lighthearted (“The Right Manuel for the Job”) or serious (“Your Voice for Change”).
• It can be focused on one specific issue (“Save the Spring Formal”) or aimed more broadly (“Let’s Fly Higher Together”). Most importantly, the slogan should make people think of you when they hear or see it, and give them an idea of how you’ll serve their interests.
• When writing a slogan , avoid negative language. You want to sound confident in yourself, rather than unconfident in your opponents.
• For example, if you’re trying to come up with a treasurer campaign slogan, you might say “A Vote for Maggie Makes Cents” or “Bank on Hank” rather than “Lyle Can’t Be Trusted With Money” or “Vote Hank, Not Celia.”

• A great way to show your qualifications and personalize your speech (without sounding like you’re blowing your own horn) is to tell a story. Talk about what made you want to run for office.
• For example, if you’re looking for FFA (Future Farmers of America) speech ideas, you might write “I’ve been working with animals since I was a kid and it taught me so much about life. I want to inspire other young people to do the same.”

• It can help to write down some key traits you possess and build your speech from there. For example, if you write “hardworking,” you could use your speech to talk about the countless hours of effort you plan to put into this job.
• If you write down “empathetic,” you can talk about how you understand people’s point-of-view and, if you’re elected, you’ll make sure everyone feels listened to.
• It can be difficult knowing how you come across. If you don’t know what your key traits are, ask your friends how they see you. They’ll be positive yet realistic.

• Avoid complicated sentences, jargon, or unnecessary asides. While your skill with language may work well in essays, now is the time to connect with an audience in words they can easily understand.
• As you draft your speech, read each sentence aloud after writing it. If it sounds awkward, clunky, or overly complex, revise it in simpler terms.

Structuring Your Speech

• Something simple like “Hi. I’m Jane Thomas, and I want to be your class president because I am dedicated to Making Butler High Better Together” is a highly effective way to begin.
• Try to tweak your introduction to match your personality. You could say “Some people say that Leon Lawson is too wild and not serious enough to be vice-president. Well, I’m Leon Lawson, and I say that I’m Seriously Wild about shaking things up in Key Club.”

• For instance, you might say “Bullying is an epidemic at Adams High School. Odds are that you have been bullied, seen someone being bullied, or even been a bully yourself. We can all do better.”
• Asking the audience can be a helpful tactic to connect over an issue. You might say “Raise your hand if you’ve been grossed out by the condition of our school bathrooms.”
• When stating the issue, avoid negative comments, or blaming a particular person or group. Instead of “Principal Stevens has done nothing to help with school lunches,” you might say “I hope to work with Principal Stevens to develop a plan so all our students are fed.”

• Be as precise as you can when explaining how you plan on accomplishing your mission. Instead of “I will unite the student body” (which is vague and unrealistic), you might say “I will create an open forum for students that meets every Friday at lunch so we can all share our ideas as a team.”
• Use active verbs to describe what you have done/will do. Some examples include: “pursue,” “follow,” “take up,” “initiate,” “present,” “represent,” “create,” “build,” and “lead.”
• If you’re running for re-election or have held a different office, talk about a few things you have done and a few you will do. Make it clear how they all link together. For example, you might say "As my work as President of Spanish Club shows, I can manage a team of people to achieve common goals. I will use this experience to pursue change in Student Government, too."

• To improve the ethos of your speech, find ways to connect yourself to the position you’re running for. Market yourself by listing your relevant experience and how you’ve prepared. For example, you might say “I’m secretary of 2 other clubs, so I can easily transition to secretary of Bible Club.”
• To improve the pathos of your speech, find moments to show off your personality. Are you goofy, fun-loving, sincere? Let that shine through in your language. You might add a joke or use some vivid adjectives.
• To improve the logos of your speech, make sure your goals are well-connected and realistic. Clearly explain why it’s reasonable for you to achieve each of your plans during your time in office.

• Even if you don’t have a short time limit, people rarely complain that speeches are too short. Don’t waste time on unreasonable promises or unnecessary details.

• For example: “We all know that there are too many cliques and factions that divide us as students here at West Branch High. This Friday, please consider voting for me, Ben Davis, for student council. I’ll make it my number one job to bring all West Branch Eagles together so we can Fly High as One.”

• For example, you might say “I have several additional ideas for ways to bring back Tiger pride to our school. I would love to hear your ideas too after class.”

Rehearsing Your Speech

• If you’re allowed to, practice giving your speech in the location where you’ll actually be presenting it. Get a feel for the room and the podium, so you’ll be that much more comfortable come speech day.

• If you can memorize your speech, great, but you don’t want it to sound like you’re just regurgitating words from a page. Know the speech by heart, so that you can seamlessly adjust to a misstated phrase or an unexpected opportunity to connect with the crowd.

• It can help to meditate before your speech and picture yourself getting a standing ovation (or whatever the best possible scenario is for you).
• Rely on whatever relaxation techniques work for you to get ready for your performance. If that means employing the old trick of imagining the audience naked, go for it — maybe just watch who you tell about having used it!

Delivering Your Speech

• Smiling throughout the entirety of your speech is an easy way to appear warm and confident without much effort.
• If you use hand gestures while you speak, be sure they’re not excessively distracting and keep your use of them limited. Appropriate hand gestures can help you engage your audience.

• You don’t necessarily have to make direct eye contact with any specific person. Just make it clear you’re trying to connect with your audience.

• If you make a mistake while giving your speech, don't panic. Laugh it off and move on. This will show that you are flexible and adaptable, and will encourage others to see you as someone who can meet challenges without losing her cool.

Community Q&A

• If you're very nervous before presenting the speech, try looking just above the heads of the audience or focus on a person that does not make you nervous, like a friend. Thanks Helpful 3 Not Helpful 1
• If you don't win, it's okay! Know you gave it your all and tried your hardest. There's tons of other opportunities to showing great leadership. Thanks Helpful 3 Not Helpful 1

You Might Also Like

• ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
• ↑ https://passport.vec.vic.gov.au/students/vote
• ↑ https://library.centre.edu/POL120Fall2019
• ↑ https://www.apa.org/monitor/2017/02/tips-speaking
• ↑ https://finley-h.schools.nsw.gov.au/content/dam/doe/sws/schools/f/finley-h/localcontent/how_to_write_a_speech.pdf
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://writing.wisc.edu/handbook/process/reverseoutlines/
• ↑ https://www.lsu.edu/hss/english/files/university_writing_files/item35402.pdf
• ↑ https://pll.harvard.edu/course/rhetoric-art-persuasive-writing-and-public-speaking
• ↑ https://writingcenter.unc.edu/tips-and-tools/conclusions/
• ↑ https://hbr.org/2013/10/the-power-of-restraint-always-leave-them-wanting-more

About This Article

If you need to write a speech for school elections, think about what you would like to accomplish while you’re in office, then narrow that down to 1 or 2 goals. Next, come up with a catchy election slogan. Open your speech by introducing yourself and your message, giving a few details about why you’re the right person for the position. Include your slogan early in the speech, then identify your main goal and outline your clear, realistic plan for accomplishing those goals. End with a strong statement that tells the other students why they should vote for you. Keep reading for tips from our reviewer on delivering your election speech! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

May 3, 2023

Did this article help you?

Tracy Gardana

Jul 5, 2021

Sapphire Etienne

May 3, 2018

Apr 14, 2019

Jul 23, 2016

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Don’t miss out! Sign up for

wikiHow’s newsletter

Written Samples

10 student council speech samples.

Running for a position on the Student Council is a commendable endeavor that requires courage, planning, and a clear vision. Student Council serves as the voice of the student body, advocating for changes, planning events, and representing student interests.

A strong, compelling speech can significantly impact your campaign, resonating with peers and motivating them to vote for you. This article provides 10 distinct student council speech samples tailored for various roles and personalities.

Student Council Speech Samples

Whether you’re running for president, vice president, treasurer, secretary, or a specific committee, these speeches are designed to inspire and guide you in crafting your unique message.

Speech 1: The Visionary Leader

“building a brighter future together”.

Fellow students, today marks a significant moment in our journey together. I stand before you, not as an individual, but as a representative of the collective dreams and aspirations we all share for our school. As a candidate for your Student Council President, I am committed to making those dreams a reality.

Our school is more than just a building; it’s a vibrant community where each of us has the opportunity to grow, learn, and succeed. However, like any community, we face our share of challenges. Whether it’s improving school lunches, increasing club funding, or ensuring that every student’s voice is heard, there is always work to be done.

My vision is to create a more inclusive, supportive, and dynamic school environment. This means establishing open forums where every student can voice their concerns, working closely with administration to implement sustainable changes, and building a culture of mutual respect and collaboration.

I bring to this position my experience as class representative, my passion for student involvement, and my unwavering commitment to our school’s welfare. Together, we can build a brighter future for all students. Let’s make it happen!

Speech 2: The Approachable Vice President

“uniting for a stronger community”.

Hello, fellow students! I am thrilled to stand before you as a candidate for Vice President of the Student Council. My goal is clear: to work alongside the president in creating a united, empowered student body ready to tackle the challenges and embrace the opportunities that come our way.

As Vice President, I will focus on enhancing communication between the council and you, the students. I plan to set up a suggestions box, hold regular meet-ups, and ensure your ideas and concerns don’t just stay heard but acted upon. I understand the importance of teamwork, and I promise to be an accessible, friendly face you can always turn to.

My dedication to our school community stems from my own experiences as an active member of several clubs and organizations. These experiences have taught me the value of listening, the importance of action, and the transformative power of community spirit. Let’s work together to make our school not just a place of learning, but a home of lasting memories and achievements!

Speech 3: The Meticulous Treasurer

“investing in our future”.

Good day, students! As a candidate for the position of Treasurer, I want to talk about an essential aspect of our student council: fiscal responsibility. The role of Treasurer is more than just handling funds; it’s about ensuring that every dollar you entrust to the council is spent wisely and benefits as many students as possible.

I come to you with a strong background in mathematics and a keen eye for detail, qualities that are crucial for managing our budget effectively. I plan to introduce transparent budget reports, seek your input on spending priorities, and negotiate for better deals on our events and supplies.

Investing in our future means more than just saving money; it means funding initiatives that build our skills, enhance our school spirit, and create lasting memories. With your trust, I promise to be a responsible steward of our resources, always seeking ways to improve our collective experience while maintaining fiscal prudence.

Speech 4: The Organized Secretary

“keeping us connected”.

Hello, everyone! As your prospective Student Council Secretary, I understand the significance of organization and clear communication in making our council effective. My mission is to keep us connected and informed, ensuring that every meeting, every event, and every decision is recorded and communicated to you promptly and clearly.

My approach involves not just meticulous note-taking and organizing but also harnessing technology to streamline our communication. This means regular updates through our school’s website and social media, creating a digital archive of minutes and decisions, and ensuring you’re always in the loop.

By keeping our council’s work transparent and accessible, I aim to build trust and encourage greater participation from all of you. Let’s work together to create a well-informed student body capable of making a difference!

Speech 5: The Dedicated Committee Member

“every voice matters”.

Hi, everyone! Running for a specific committee might seem like a small role, but it’s roles like these that make our student council function effectively. As a candidate for the [Insert Committee Name] committee, I am passionate about [Insert Committee Focus, e.g., environmental issues, school spirit, academic improvement].

My commitment is to bring fresh ideas, boundless energy, and a listening ear to this position. I want to ensure that every student who shares a passion for [Committee Focus] has a platform to express their ideas and see them come to life. Whether it’s organizing events, leading campaigns, or working on improvements, I am ready to dedicate my time and effort to make a real impact.

Your vote means not just support for me but an investment in the area we’re passionate about. Let’s join hands and make [Insert School Name] a beacon of [Committee Focus] excellence!

Speech 6: The Inspirational President

“leading with heart and vision”.

Dear students, as I stand before you, aspiring to be your next Student Council President, I am filled with a sense of purpose and determination. This school is not just an institution but a vibrant community where each of us has the potential to thrive and contribute. As your president, I aim to lead not just with decisions, but with vision, empathy, and unwavering dedication.

My vision for us is a school where every student feels valued and empowered. A place where we tackle challenges head-on, celebrate our diversity, and work collectively towards innovative solutions. I plan to initiate regular student-led forums, champion inclusive policies, and ensure that our activities and decisions reflect the rich tapestry of our student body.

My commitment to you is rooted in a deep belief in teamwork, respect, and perseverance. I have learned through various leadership roles that the key to effective leadership is listening, adapting, and inspiring. Together, we can elevate our school to new heights, create a nurturing environment, and build a legacy of positivity and progress.

Speech 7: The Dynamic Vice President

“collaboration and action”.

Greetings, fellow students! As candidates for Vice President of the Student Council, I am excited about the prospect of working closely with the president to amplify your voices and bring your ideas to fruition. I understand that this role is pivotal in facilitating smooth operations and fostering a spirit of unity and collaboration among us.

My focus will be on bridging the gap between students and the council, ensuring that we are not just a body making decisions but a dynamic team working in sync with the student community. I plan to introduce innovative collaboration tools and platforms where every suggestion is considered, and every voice is heard.

With my experience in organizing school events and managing teams, I bring a set of skills that are crucial for the effective execution of our shared goals. I promise to be proactive, resourceful, and most importantly, accessible to each one of you. Let’s work together to make our school a hub of vibrant student activity and shared success.

Speech 8: The Strategic Treasurer

“fiscal responsibility, our collective commitment”.

Hello to all! As your candidate for Treasurer, I am aware of the significant responsibility that comes with managing our student council’s finances. It’s not just about keeping books; it’s about strategic planning, transparency, and making every penny count towards improving our school life.

I bring to this position my experience with budgeting and finance, coupled with a deep commitment to serve each one of you. My plan includes introducing a participatory budgeting process where you get to have a say in our financial priorities, regular financial updates to keep everyone informed, and innovative fundraising ideas to boost our resources.

Investing in our collective future means making smart, ethical, and impactful financial decisions. With a keen eye on our goals and a strict adherence to transparency, I will ensure that our council’s financial health is robust and that our resources are aligned with our shared vision.

Speech 9: The Efficient Secretary

“the backbone of our council”.

Dear students, as a hopeful Secretary for our Student Council, I recognize the immense responsibility of being the link between you and the council’s activities. This role is more than just taking minutes; it’s about ensuring that every decision, every event, and every initiative is documented, communicated, and archived effectively.

My vision is to make our council’s workings as transparent and accessible as possible. This means not only meticulous record-keeping but also innovative communication strategies to keep everyone informed and engaged. I plan to utilize digital platforms to disseminate information, organize feedback sessions, and ensure that our council is always accountable to you.

With a commitment to organization and a passion for communication, I am ready to be the reliable backbone of our council, ensuring that as we move forward, every step is recorded, every voice is heard, and every achievement is shared.

Speech 10: The Passionate Committee Leader

“spearheading change, one initiative at a time”.

Greetings, peers! As a candidate for the [Insert Committee Name, e.g., Environmental Committee] leader, I am here not just to lead a committee but to ignite a movement. Whether it’s enhancing our school’s green initiatives, boosting academic resources, or strengthening our sports programs, each committee plays a crucial role in our student council’s mission.

I am passionate about [Committee Focus] and have spent my time at school actively involved in related projects and initiatives. As a leader, I plan to bring this passion to the forefront, driving innovative programs, rallying student support, and ensuring that our activities have a lasting impact.

Your support means empowering a dedicated leader focused on making tangible changes in our school. Together, we can champion causes close to our hearts, bring about meaningful change, and leave a legacy that future students will be proud of.

In crafting your speech, remember the importance of authenticity, clarity, and enthusiasm. Your fellow students are looking for leaders who not only promise but also inspire and enact real change. Use these samples as inspiration, but ensure your personal story and vision shine through. Good luck!

Fertility treatments ‘under threat’ from Trump & Vance plan

Trump is ‘scared of Kamala': Sen. Padilla

Tonight will be ‘hugely significant’ for Harris

Why a standout speech ‘wins campaigns’: Obama’s fmr. speechwriter

Why are more Latinos planning to vote now?

‘Time will tell’ if Harris can carry momentum into election

'Campaign of terror': Venezuelan opposition leader speaks out about Maduro refusing to cede power

Harris 'needs to remind people' where the economy was when Trump left the White House

Trump owns over $1 million in crypto and made $300,000 on branded Bibles

Texas Gov. Abbott busing fewer migrants north because of decrease in border crossings

Women 'sick and tired' of being 'constantly insulted': JD Vance slammed for comments

Trump asks to delay sentencing in hush money case until after election

'I am damn proud': Tim Walz and JD Vance battling it out over accusations of ‘stolen valor’

'Divine intervention': Evangelical support for Trump reinforced after assassination attempt

Harris campaign 'set up to have a really good fall' with all this momentum: Meghan Hays

'Don't sleep on Florida': Residents 'concerned about MAGA extremism', says Congresswoman

Ernesto reaches hurricane strength off the coast of Puerto Rico

‘Only time’ that Trump cares about abortion is when it’s a swing state: former Rep. Comstock

'Unlivable': Humanitarian crisis in Gaza worsening

'Great deal of fear' in Venezuela as Maduro cracks down on opposition

José díaz-balart.

• Share this -

Former President Obama is headlining tonight’s speakers at the second night of the DNC. Terry Szuplat, Obama’s former speechwriter, joins José Díaz-Balart and Ana Cabrera to explain the key to a successful speech and how it helps candidates win campaigns. Aug. 20, 2024

MSNBC HIGHLIGHTS (BEST OF MSNBC)

Morning Joe

'this is a new democratic party': joe reacts to night three of the dnc.

Alex Wagner Tonight

Behind walz, democrats redefine modern masculinity, contrasting with regressive maga caricature.

'Supremely effective': Rachel Maddow and an MSNBC panel react to Tim Walz and Night 3 of the DNC

The Beat with Ari

Trump rattled as harris-walz ticket tap ‘obama energy’ and win ‘the culture’.

Emmy-winning actress on the work of the Creative Coalition

'This is what I've dreamed of': Noah Lyles on his career and 100M in Paris

‘Yes She Can’: In Soaring Speech, Obama Calls Kamala Harris ‘New Way Forward’

Senior Politics Reporter, HuffPost

CHICAGO ― Former President Barack Obama delivered a lofty speech in support of Vice President Kamala Harris on Tuesday, hailing her as a visionary leader with the experience and values to help the country “move past some of the tired old debates that keep stifling progress.”

Harnessing Democrats’ sense of excitement about Harris, Obama presented the Democratic presidential nominee as a natural heir to his optimistic first presidential bid.

After explaining how the country needs a president committed to empowering workers in “this new economy,” Obama said, “Kamala will be that president.”

Someone in the crowd shouted out, “Yes she can!” ― a play on the Obama presidential campaign slogan, “Yes we can.” Obama heard it and repeated it. “Yes she can!” he said. “Yes she can.”

The crowd was electric from the moment Obama walked on stage ― in part because he was preceded by former First Lady Michelle Obama, who arguably gave the most rousing speech of the night. The one-two punch of the Obamas ― both Chicagoans ― fit with the spirit of a convention that has sought to conjure the effervescence of Obama’s early candidacy, but subtly break with the pandemic, inflation and anxiety over President Joe Biden’s age.

Michelle, who has never run for public office, remains one of the Democratic Party’s most gifted speakers. Her focus on “hope,” a core theme of her husband’s two campaigns and presidency, set the stage for his subsequent speech. He opened with an affectionate joke about her speaking abilities.

“I don’t know about you, but I’m feeling fired up!” he said. “I’m feeling ready to go ― even if I’m the only person stupid enough to speak right after Michelle Obama.”

With uncanny ease, Obama combined encomiums to the compassion and experience of Harris and her running mate, Minnesota Gov. Tim Walz, with biting takedowns of former President Donald Trump, and poetic musings on the nature of the American experience as it has interacted with his own family life.

“As we gather here tonight, the people who will decide this election are asking a very simple question: Who will fight for me? Who’s thinking about my future; about my children’s future...about our future together?” he asked. “One thing is for certain: Donald Trump is not losing sleep over that question.”

The 44th president got a particular rise out of the crowd with his veiled suggestion that Trump’s fixation on crowd sizes might reflect an insecurity about the size of his male organ.

“Here’s a 78-year-old billionaire who hasn’t stopped whining about his problems since he rode down his golden escalator nine years ago. It has been a constant stream of gripes and grievances that’s actually gotten worse now that he’s afraid of losing to Kamala. The childish nicknames and crazy conspiracy theories and this weird obsession with crowd sizes,” he said, prompting laughs as he pretended to measure something with his hands.

Obama characterized the contest between Trump and Harris as a fight over the future direction of the country ― whether Americans would submit to Trump’s zero-sum, fear-based vision, or a politics of shared national sacrifice between people of different backgrounds. As an example of Democrats’ more uplifting and compassionate approach, he talked about how Michelle’s recently deceased mother Marian Robinson, who died in May, had reminded him of his own grandmother, a white woman from a small town in Kansas.

“On the surface, the two of them didn’t have a lot in common,” Obama said. “And yet, they shared a basic outlook on life ― they were strong, smart, resourceful women, full of common sense, who, regardless of the barriers that they encountered … they still went about their business without fuss or complaint and provided an unshakable foundation of love for their children and their grandchildren.”

He described the two women as embodiments of our common national bonds, mirrored by figures in the lives of Harris and Walz, “who weren’t famous or powerful, but who managed, in countless ways, to leave this country a little better than they found it.”

“As much as any policy or program, I believe that’s what we yearn for ― a return to an America where we work together and look out for each other,” he added. “A restoration of what Lincoln called, on the eve of civil war, ‘our bonds of affection.’ An America that taps what he called ‘the better angels of our nature.’ That is what this election is about.”

The former president made a point to honor Biden, too, whose role in the convention has been bittersweet as his political career comes to an end. He said picking Biden as his running mate in 2008 turned out to be one of his best decisions as president.

“Joe and I come from different backgrounds. But we became brothers,” Obama said. “And as we worked together for eight years, what I came to admire most about Joe wasn’t just his smarts and experience, but his empathy and his decency.”

He celebrated Biden’s legacy as president before delicately addressing the elephant in the room: that Biden dropped his bid for reelection amid Democratic panic that he couldn’t defeat Trump in November, and cleared the path for Harris to step up.

“And at a time when the other party had turned into a cult of personality, we needed a leader who was steady, and brought people together, and was selfless enough to do the rarest thing there is in politics: putting his own ambition aside for the sake of the country,” Obama said. “History will remember Joe Biden as a president who defended democracy at a moment of great danger. I am proud to call him my president, but even prouder to call him my friend.”

And with that, the former two-term president said it’s time to move forward.

“Now the torch has been passed,” Obama said. “Now it’s up to all of us to fight for the America we believe in. And make no mistake: It will be a fight.”

From Our Partner

More in politics.

Watch CBS News

Obama urges Americans to embrace Harris and reject "bumbling and chaos" of a second Trump term

By Melissa Quinn

Updated on: August 21, 2024 / 12:01 AM EDT / CBS News

Washington — Former President Barack Obama on Tuesday sought to persuade Americans to leave the "chaos" of former President Donald Trump's administration behind in pursuit of a "new chapter" ushered in by Vice President Kamala Harris. 

Obama received an enthusiastic welcome from Democratic delegates, elected officials and other party luminaries as he delivered a keynote address on the second night of the Democratic National Convention . 

The former president sought to draw distinctions between the Democratic ticket of Harris and her running mate, Minnesota Gov. Tim Walz, and their Republican opponents, warning of what a second term for Trump would bring. 

"We do not need four more years of bluster and bumbling and chaos. We have seen that movie before, and we all know that the sequel is usually worse," he said. "America is ready for a new chapter. America is ready for a better story. We are ready for a President Kamala Harris."

The former president returned to his hometown of Chicago to close out the second night of the convention. A historic president himself, Obama urged voters to support the candidate who herself would shatter barriers as the first woman to hold the presidency if she's elected.

"We have a chance to elect someone who has spent her entire life trying to give people the same chances America gave her, someone who sees you and hears you and will get up every single day and fight for you: the next president of the United States, Kamala Harris," he said.

Harris is already a history-making figure as the first woman and first Black and South Asian-American vice president. She became the first Black woman to top a major party's presidential ticket when Democratic delegates formally selected her earlier this month as their presidential nominee. Harris will address the convention on Thursday, its final night, to accept the nomination.

The former president's remarks came 20 years after he made an electrifying debut at the 2004 Democratic National Convention in Boston as a state lawmaker from Illinois. He was elected to the U.S. Senate months later and then in 2008, he became the nation's first Black president.

"I am feeling hopeful because this convention has always been pretty good to kids with funny names who believe in a country where anything is possible," Obama said, reprising a line from his 2004 convention speech.

Seven years after leaving the White House, Obama remains a key figure in the Democratic Party and was quick to endorse Harris after President Biden announced just one month ago his decision to end his bid for a second term in the White House.

Obama's relationship with Harris spans two decades, as the pair met on the campaign trail during the former president's Senate run. Harris backed Obama's presidential campaign, knocking on doors for him before the Iowa caucuses. 

But the former president of course has longstanding political ties to Mr. Biden, who served as his vice president during Obama's two terms in office. 

Obama recalled accepting the Democratic presidential nomination 16 years ago and said selecting Mr. Biden as his running mate was one of his best decisions.

"What I came to admire most about Joe wasn't just his smarts, his experience. It was his empathy and his decency and his hard-earned resilience, his unshakeable belief that everyone in this country deserves a fair shot," he said.

Obama said Mr. Biden has demonstrated those values during his nearly four years in office.

"History will remember Joe Biden as an outstanding president who defended democracy at a moment of great danger," he said. "And I am proud to call him my president, but I am even prouder to call him my friend."

Obama lambasted Trump for what he said are repeated "gripes" and grievances," and for elevating conspiracy theories and hurling "childish nicknames."

"Here's a 78-year-old billionaire who has not stopped whining about his problems since he rode down that golden escalator nine years ago," he said.

Obama sought to paint Trump as a dangerous candidate who is seeking a second term in the White House for his own personal gain, and he accused Republicans of pushing a message of fear. But he said Democrats must demonstrate to voters that government can help them and pursue new ideas to address current challenges.

"Kamala and Tim have kept faith with America's central story, a story that says we are all created equal, all of us endowed with certain inalienable rights, that everyone deserves a chance that even when we don't agree with each other, we can find a way to live with each other," he said.

Obama warned of the nation's current cultural landscape and said politicians and algorithms created by technology companies have capitalized on divisions to teach Americans to fear one another.

"We live in a time of such confusion and rancor, with a culture that puts a premium on things that don't last, money, family, status, likes," he said. "We chase the approval of strangers on our phones. We build all manners of walls and fences and then we wonder why we feel so alone."

But he pivoted to a message of hope, pointing to a spirit of volunteerism and national pride that he said demonstrates that most Americans do not want to live in a polarized nation.

"We want something better," he said. "We want to be better and the joy and the excitement that we're seeing around this campaign tells us we're not alone."

The former president said he believes voters yearn to end the divisions that have deepened in recent years and characterized the 2024 election as the key to narrowing them.

"If we each do our part over the next 77 days, if we knock on doors, if we make phone calls, if we talk to our friends, if we listen to our neighbors, if we work like we've never worked before, if we hold firm to our convictions, we will elect Kamala Harris as the next president of the United States, and Tim Walz as the next vice president of the United States," he said. "We'll elect leaders up and down the ballot who will fight for the hopeful, forward-looking America we believe in. And together, we too will build a country that is more secure and more just, more equal and more free."

• Donald Trump
• Barack Obama

Melissa Quinn is a politics reporter for CBSNews.com. She has written for outlets including the Washington Examiner, Daily Signal and Alexandria Times. Melissa covers U.S. politics, with a focus on the Supreme Court and federal courts.

More from CBS News

Watch: Michelle Obama's full speech at 2024 DNC

Enthusiasm for Walz as VP is high among Democrats

At DNC, Walz says of Trump and Vance "I'm ready to turn the page on these guys"

Obamas make the case for Harris and take on Trump in fiery DNC speeches

CNN values your feedback

Fact-checking night 1 of the Democratic National Convention

Democratic state and federal officeholders, including President Joe Biden, delivered some false, misleading or lacking-key-context claims on the first night of the Democratic National Convention on Monday.

Biden repeated misleading claims he has made in previous speeches about billionaires’ tax rates and foreign trade. He also overstated the extent to which his efforts to fight climate change are expected to reduce US carbon emissions in the next decade. He made an outdated claim about the number of Americans with health insurance. And he omitted key context about his administration’s infrastructure-building efforts, framing distant goals as if they were already achievements.

Speaking earlier in the night, Sen. Dick Durbin of Illinois denounced former President Donald Trump for having presided over a loss of jobs without mentioning the critical context that the losses occurred because of the Covid-19 pandemic that caused a global economic crash. A video played at the convention similarly left out important context on the respective job-related records of the Trump and Biden-Harris administrations.

Michigan state Sen. Mallory McMorrow falsely claimed that the Supreme Court has made Trump “completely immune from prosecution,” significantly overstating the court’s recent ruling.

And Rep. Robert Garcia of California misleadingly described Trump’s widely criticized 2020 comments about the possibility of scientists studying the use of injected disinfectant as a Covid-19 treatment, wrongly saying Trump had instructed Americans to inject bleach.

Here is a CNN fact check of these claims and some other remarks made on Monday.

Biden on taxing billionaires

During his speech, Biden asked the audience if they knew what the average billionaire in the United States pays in taxes.

“We have a thousand billionaires in America. You know what the average tax rate they pay? 8.2%,” Biden said.

Facts First :  Biden used this figure in a way that was misleading. As in previous remarks, including his State of the Union address in March, Biden didn’t explain that the figure is the product of an  alternative calculation , from economists in his own administration, that factors in unrealized capital gains that are not treated as taxable income under federal law.

There’s nothing inherently wrong with the alternative calculation itself; the administration economists who came up with it explained it in detail on the White House website in 2021. Biden, however, has  tended to cite the figure  without any context about what it is and isn’t, leaving open the impression that he was talking about what these billionaires pay under current law.

So, what do billionaires actually pay under current law? The answer is not publicly known, but experts say it’s clearly more than 8%.

“Biden’s numbers are way too low,” Howard Gleckman, senior fellow at the Urban-Brookings Tax Policy Center at the Urban Institute think tank, told CNN in 2023. Gleckman said that in 2019, University of California, Berkeley, economists Emmanuel Saez and Gabriel Zucman “estimated the top 400 households paid an average effective tax rate of about 23% in 2018. They got a lot of attention at the time because that rate was lower than the average rate of 24% for the bottom half of the income distribution. But it still was way more than 2 or 3,” numbers Biden has used in some previous speeches, “or even 8%.”

In February 2024, Gleckman provided additional calculations from the Tax Policy Center. The center found that the top 0.1% of households paid an average effective federal tax rate of about 30.3% in 2020, including an average income tax rate of 24.3%.

From CNN’s Daniel Dale

Biden on carbon emissions

Speaking about his achievements on climate, Biden said his agenda made possible “cutting carbon emissions in half by 2030.”

Facts First: Independent analysis shows the US is off-track to meet an ambitious goal Biden set early in his administration of slashing US carbon emissions in half by 2030 – even with his climate law.

Biden’s climate target of cutting emissions 50-52% below 2005 levels (2005 was the historical peak for US carbon emissions) by 2030 was always going to be a tough goal to achieve. When the Inflation Reduction Act passed in 2022, analysis suggested it would get the US most of the way toward its goal – about a 40% reduction in carbon emissions. The thinking was that regulations from agencies like the Environmental Protection Agency would help make up the rest of the goal.

But a recent analysis from the nonpartisan Rhodium Group found that the US isn’t on track to hit Biden’s goal of slashing US emissions in half by 2030. Rhodium estimates the US is currently on track to reduce emissions anywhere from 32-43% by that date. However, the report says the US could surpass Biden’s goal by 2035 if there are no major changes to current policies, finding that the US would likely pick up the pace of decarbonizing its transportation, power and heavy industry sectors in the 2030s compared to the 2020s.

One big impediment to Biden’s goal is the fact that the EPA’s marquee climate rules regulating emissions from vehicles and power plants  are facing an onslaught of legal challenges and a skeptical US Supreme Court . And an even bigger question mark is the 2024 election and whether Biden will be replaced by another Democrat with similar climate ambitions or former President Donald Trump – who has vowed to reverse much of Biden’s climate agenda.

From CNN’s Ella Nilsen

Biden’s claim about removing lead pipes from schools and homes

Biden, speaking about his bipartisan infrastructure law, said: “We’re removing every lead pipe from schools and homes, so every child can drink clean water.”

Facts First: This claim needs context. While the administration is spending $15 billion and working on federal regulations to remove all lead pipes from public drinking water systems over a decade, they may not be able to replace all pipes and service lines on private properties.

Lead drinking pipes can be found all over the country; some national estimates say the total number of lead service lines is around 9.2 million . Lead in drinking water is a major health concern for babies and young children, and Biden has made eradicating it a major priority . The Biden EPA proposed a major rule that, if finalized, would compel water utilities to gradually get rid of 100% of their lead pipes and service lines over 10 years.

The EPA estimates this effort will cost utilities $20 billion to $30 billion over that decade; $15 billion of that could be covered by the bipartisan infrastructure law, and there is an additional $11.7 billion available through the Drinking Water State Revolving Fund that could be used for lead removal as well. Cities with lead pipes, including New Orleans, are currently trying to locate all of their lead pipes.

Besides funding, the other issue is the EPA rule as currently proposed doesn’t cover lead pipes or service lines on private property. Replacing these smaller pipes on private property that go into homes could present an even more complex and costly challenge. Though the Biden initiative will make a major dent in replacing the country’s lead pipes, it’s unlikely to be able to replace every single one on both private and public property.

Biden’s claim about trade ignores widening deficit under his presidency

In his speech, Biden said, “We used to import products and export jobs. Now we export American products and create American jobs right here in America.”

Fact First:  This claim is misleading. So far this year, the United States has imported more goods than it has exported, leading to a seasonally adjusted trade deficit of more than $567 billion, according to  figures  from the US Census Bureau. 

In fact, the goods trade deficit has widened since Biden took office. In 2020, the nation’s goods trade deficit was $901 billion. After Biden’s first year in office, it increased to over $1 trillion and has stayed above that threshold every subsequent year.

The dollar’s strength has played a role in widening the goods trade deficit, making it more expensive for other countries to buy US-produced goods, and at the same time, cheaper for Americans to buy goods abroad.

From CNN’s Elisabeth Buchwald 

Biden on building electric vehicle charging stations

Speaking about his administration’s goal to create more clean energy jobs, Biden said IBEW workers were at work “installing 500,000 charging stations all across America” to power electric vehicles.

Facts First:   This is more of a promise than a fact, but even so, it needs context. For a few reasons, it’s questionable whether the Biden administration will be able to meet its goal of installing 500,000 electric vehicle charging stations on US roads.

Installing 500,000 electric vehicle charging stations has long been one of Biden’s goals. The president initially proposed Congress spend $15 billion to make it a reality, but just half of that – $7.5 billion – passed as part of the 2021 bipartisan infrastructure law. The  latest data  from the Department of Energy shows the United States is still a long way from that goal; there are currently more than 180,000 EV charging ports operating at over 66,000 station locations around the US.

Though the administration has said that could be backfilled by private investment, that change in funding could hinder the administration’s ability to meet the goal. The federal government has spent the last few years sending money to states; states can now unlock more than $900 million in funding for fiscal years 2022 and 2023, which the administration estimated will “help build” chargers across approximately 53,000 miles of US highways.

Over the next five years, the full $5 billion will be spent to build out a network of EV chargers on major highways. Another pot of $2.5 billion in grant funding is also available for states to apply to; in January, $623 million in grant funding  went out the door  to help counties, cities and tribes around the nation install new charging stations for electric vehicles and long-haul freight trucks.

But it’s  been slow going . States are still in the process of selecting companies to actually build the charging stations, meaning it could still take  months or even years  to fully see the impact of the money around the nation.

There is also a wide range in how much different types of chargers cost, and individual states have a lot of leeway in deciding what kinds of chargers will go on their roads. DC fast chargers can charge a car to mostly full in  20 minutes to an hour  and are meant to go on major highways and roads. Another kind of charger known as an L2 charger can take hours to charge a car to full. But DC fast chargers are much more expensive, costing around $100,000 compared to around $6,000 for an L2, Ellen Hughes-Cromwick, a senior resident fellow at the think tank Third Way,  has told CNN .

From CNN’s Ella Nilsen 

Biden on number of people with health insurance

Biden touted his achievements in expanding health insurance coverage to more Americans.

“More Americans have health insurance today than ever before in American history,” he said at the Democratic National Convention.

Facts First:  Biden’s claim is outdated. While it’s true that health insurance coverage hit a record high last year, fewer people were insured in the first quarter of this year than in the spring of last year – in large part because a federal law that prevented states from winnowing their Medicaid rolls lapsed last year.

Some 130 million Americans had public health insurance coverage, such as Medicare or Medicaid, in the first quarter of this year, but that’s down from nearly 138 million people in the second quarter of last year, according to the latest National Health Interview Survey . The loss outpaces the gain of just under 3 million people in private health insurance plans. (A small number of people have both types of coverage.)

At the same time, the number of uninsured Americans rose to 27.1 million in the first quarter of this year, up from 23.7 million people in the spring of 2023. That pushed the uninsured rate up to 8.2%, from 7.2%, over that time period.

One main reason why health insurance coverage hit a record high last year was because of a Covid-19 pandemic relief provision that barred states from involuntarily disenrolling residents whom they deemed no longer qualify in exchange for enhanced federal funding. That prohibition was lifted in April 2023.

Only 81.7 million people were enrolled in Medicaid and the Children’s Health Insurance Program this past April, according to the Centers for Medicare and Medicaid Services. That compares to 93.9 million people in March 2023, before the provision lapsed.

From CNN’s Tami Luhby

Biden claims Trump will do “everything to ban abortion nationwide”

Biden said Monday that “Trump will do everything to ban abortion nationwide. Oh, he will.”

Facts First: Biden is making a prediction that we cannot definitively fact check, but the claim does not reflect Trump’s most recent comments on abortion and needs context .

While Trump regularly boasts that he played a key role in getting the US Supreme Court to overturn the 1973 Roe v. Wade decision that guaranteed abortion rights across the country, Trump says it should be up to the states to decide how and when to restrict abortion. Polls show that the majority of Americans are against a federal abortion ban.

Throughout this most recent campaign, Donald Trump has repeatedly ducked direct questions about his support for a federal ban on abortions, but he said in April that he would not sign a national abortion ban if elected to the White House again. That statement reversed what he said in 2016 when he was first running for the presidency and was the opposite of statements he made throughout his time in office.

Some scholars are concerned that conservative advisers to Trump have encouraged him to ban abortions by enforcing the 1873 Comstock Act, a method that could essentially create a federal ban without Trump needing to sign any legislation to do it.

The Victorian-era anti-vice law that is still on the books is not currently enforced. The law bans the mailing of “obscene” materials used to produce an abortion. Some scholars believe Trump could use the Justice Department to enforce a ban that would not just restrict people from sending the medication currently used in the majority of abortions through the mail, but would ban any kind of materials used to produce any kind of abortion.

Trump has not officially endorsed the enforcement of the Comstock Act, but it is a strategy some of his advisers have outlined as an option for Trump to restrict abortions nationwide.

From CNN’s Jen Christensen

California congressman’s misleading claim about Trump’s comments about Covid-19 and disinfectant

Garcia claimed, among other things, that Trump “told us to inject bleach into our bodies,” while criticizing Trump’s handling of the Covid-19 crisis.

Facts First :  Garcia’s claim is misleading. Trump never portrayed his ill-informed 2020 musings about the possibility of using disinfectant to treat Covid-19 as actual advice to Americans. Rather, Trump was talking about the possibility of scientists testing the possibility of using disinfectant as a treatment.

During a  press briefing in April 2020 , Trump expressed interest in scientists exploring the possibility of whether Covid-19 could be treated using disinfectants inside people’s bodies, “by injection inside or almost a cleaning,” or by deploying powerful light “inside the body, which you can do either through the skin or in some other way.” Trump’s comments were  slammed by medical experts  as highly dangerous, and they prompted urgent  warnings  from public health authorities and companies that sell household disinfectants. But he never actually said he was suggesting citizens go and use such products.

Trump made the ill-informed remarks after Bill Bryan, the acting undersecretary of science and technology for the Department of Homeland Security, outlined tests in which he said sunlight or disinfectants like bleach and isopropyl alcohol quickly killed the coronavirus on surfaces and in saliva.

When Trump jumped shortly afterward to the dangerous idea of injecting disinfectants inside people’s bodies, he was talking about experts somehow testing that idea. He said: “And is there a way we can do something like that, by injection inside or almost a cleaning, because you see it gets in the lungs and it does a tremendous number on the lungs, so it’d be interesting to check that, so that you’re going to have to use medical doctors with, but it sounds interesting to me. So we’ll see.”

Durbin’s missing context on Trump’s jobs record

Durbin of Illinois, the Senate Majority Whip, claimed of Trump: “He lost millions of jobs in America.” Durbin said shortly after that, “He is one of only two presidents in the history of the United States to leave office with fewer Americans working than when he started.”

Facts First:   Durbin’s statistics are correct, but he left out some critical context about them. While there was a net loss of about 2.7 million jobs from the beginning of Trump’s four-year term to the end, there was a net gain of about 6.7 million jobs under Trump until the Covid-19 pandemic hit the country about three years into his term.  

Nearly 22 million jobs were lost under Trump in March 2020 and April 2020 when the global economy cratered on account of the pandemic. The US then started regaining jobs immediately, adding more than 12 million from May 2020 through December 2020, but not enough to make up for the massive early-pandemic losses.

From CNN’s Daniel Dale 

Beatty’s claim about the Biden administration’s expansion of the child tax credit

Ohio Rep. Joyce Beatty praised the Biden administration’s efforts to provide larger tax credits for families and lift more children out of poverty.

“Joe and Kamala have been expanding the child tax credit, and let me just tell you … cutting the poverty rate for our children,” she said.

Facts First :  Beatty’s claim needs context .  It’s true that the expanded child tax credit passed early in the Biden administration slashed the child poverty rate in 2021, but the benefit only lasted for the one year the temporary enhancement was in effect. Child poverty increased in 2022 to a rate roughly comparable to where it was in 2019.

The  American Rescue Plan Act , which Democrats pushed through Congress in March 2021, increased the size of the child tax credit to up to $3,600 – from $2,000 – for eligible families, enabled many more low-income parents to claim it and distributed half of it on a monthly basis.

That helped send  child poverty  – as measured by the Supplemental Poverty Measure – to a record low 5.2% in 2021, a drop of 46% from 2020, when the rate was 9.7% according to the US Census Bureau. The child tax credit lifted 2.9 million children out of poverty in 2021, with the temporary enhancement accounting for 2.1 million of those kids,  according to the Census Bureau .

The Supplemental Poverty Measure, which began in 2009, takes into account certain non-cash government assistance, tax credits and needed expenses.

But in 2022,  child poverty soared  to 12.4%, roughly comparable to where it was prior to the pandemic in 2019. It was the largest jump in child poverty since the Supplemental Poverty Measure began.

Earlier this year, the House passed a tax bill that would again  expand the child tax credit  temporarily, though the boost would not be as generous as it was in 2021. Senate Republicans  blocked  it from advancing in their chamber earlier this month.

Harris campaign video showcasing Trump’s ‘lies’ on the economy misses context

In a prerecorded video from Vice President Kamala Harris’ campaign team, a staffer shared claims Trump has made about the economy seeking to disprove them.

“Let’s take a look at his track record on jobs before Covid, as compared to the Biden-Harris administration. What do you know? Hardly the most successful ever,” the staffer said as a screen displayed average monthly job gains under Trump from January 2017 to February 2020 compared to average monthly gains during the entire Biden-Harris administration.

“And about his supposed manufacturing miracle, Trump talked a big game, but actually lost 178,000 manufacturing jobs. And just to be clear, it wasn’t just Covid here either. Manufacturing jobs were already on their way down before the pandemic.”

Facts First:  The numbers the campaign staffer shared are correct, but they lack crucial context. It’s unfair to compare the average monthly job gains Trump achieved up until March 2020 to that of the Biden-Harris administration. That’s because the average monthly gains achieved under their administration were propped up by some of the gangbuster job reports that came just as the economy was recovering from the pandemic. For instance, in July 2021, 939,000 jobs were added in just one month.

And while it’s true 178,000 manufacturing jobs were lost when Trump was president, Covid-19 did in fact play a big role. In the immediate months before the pandemic, manufacturing jobs were declining very slightly. From November 2019 to February 2020, 36,000 manufacturing jobs were lost. That hardly compares to the roughly 1.4 million manufacturing jobs lost from February 2020 to April 2020. That so many of those job losses were able to be recouped by the time Trump left office is noteworthy.

From CNN’s Elisabeth Buchwald

Rodriguez’s claim on Trump wanting to terminate the Affordable Care Act

Wisconsin Lt. Gov. Sara Rodriguez on Monday accused Trump of still wanting to kill the Affordable Care Act.

“Now, Trump is promising to terminate the Affordable Care Act,” Rodriguez said at the DNC.

Facts First:  Rodriguez’s claim does not reflect Trump’s recent comments on the Affordable Care Act. He did appear to express renewed support for terminating the law in one social media post late last year, but he has since said he wants to improve it, not terminate it.  Most recently, he has said he will keep the law unless he can come up with an unspecified “better” plan.

Repealing and replacing the Affordable Care Act was one of Trump’s  top priorities  in his 2016 presidential campaign and first term. However, even though Republicans controlled Congress and the White House the following year, they  failed to unite  behind a plan to do so, ending any serious attempts to completely overhaul the landmark health reform law, popularly known as Obamacare.

The former president revived the debate over the law’s fate in November 2023, when he  wrote  on his Truth Social platform that he’s “seriously looking at alternatives” and that the failure to terminate it “was a low point for the Republican Party, but we should never give up!”

Trump quickly walked back his comments,  posting  a few days later that he doesn’t “want to terminate Obamacare, I want to REPLACE IT with MUCH BETTER HEALTHCARE. Obamacare Sucks!!!”

In April, Trump said in a  video  posted to Truth Social: “I’m not running to terminate the ACA as crooked Joe Biden says all over the place. We’re going to make the ACA much better than it is right now and much less expensive for you.”

And at a  North Carolina rally  last week, he said: “(Vice President Kamala Harris) goes around saying, ‘Oh, he’s going to get rid of the health.’ No, no, I’m going to keep it unless we can come up with something that’s better for you and less expensive for you. Otherwise, we’re not doing it.”

However, Trump has yet to release a proposal on how he would make the Affordable Care Act better and less expensive.

Michigan state senator makes false claim about Trump immunity

During a speech at the DNC about Project 2025, McMorrow said that the conservative blueprint for a second Trump term aimed to greatly expand the power of the presidency “like no president has ever had or should ever have.”

The Democratic lawmaker went on to say that if anyone wondered if those potential new powers were legal, “Thanks to Donald Trump’s hand-picked Supreme Court, he’s now completely immune from prosecution – even if he breaks the law.”

Facts First:  McMorrow’s comment about the case Trump v. US is false. In their decision last month in the historic case, the six conservative justices granted Trump some immunity from prosecution, but not blanket immunity, as the former president had sought. The court said Trump could not be criminally pursued over “official acts,” but that he could face prosecution over alleged criminal actions involving “unofficial acts” taken while in office. 

“The President enjoys no immunity for his unofficial acts, and not everything the President does is official. The President is not above the law,” Chief Justice John Roberts wrote for the conservative majority.

And while Trump appointed three of the justices who helped make up the six-justice majority, the other three, including Roberts, were appointed by previous Republican presidents.

The federal judge in Washington, DC, overseeing special counsel Jack Smith’s election subversion case against Trump must now examine the allegations against the former president to determine which ones are covered by the newly granted immunity.

From CNN’s Devan Cole 

DNC video leaves out context about Trump abortion comment from 2016

A video about abortion rights that was played at the DNC on Monday featured a short clip of former Trump agreeing, in a television interview, that women who get abortions should be punished.

Facts First : The video left out some important context: Trump made this comment more than eight years ago and retracted it hours after he made it. In an interview in April 2024, Trump declined to express an opinion on the idea of a state deciding to punish women for getting an abortion after it is banned, returning to his campaign refrain that abortion policy is now a matter for each state to decide.

Trump made the comment featured in the DNC video at an MSNBC town hall during the Republican presidential primary in 2016. Trump said that “ there has to be some form of punishment” for abortion. When host Chris Matthews asked, “For the woman?” Trump responded, “Yeah, there has to be some form.” When Matthews pressed further, Trump said he didn’t know what the punishment should be.

Hours later, after facing widespread criticism, Trump issued a statement in which he said women should not be punished for getting abortions.

“If Congress were to pass legislation making abortion illegal and the federal courts upheld this legislation, or any state were permitted to ban abortion under state and federal law, the doctor or any other person performing this illegal act upon a woman would be held legally responsible, not the woman,” Trump said in the statement. “The woman is a victim in this case as is the life in her womb. My position has not changed – like Ronald Reagan, I am pro-life with exceptions.”

The next day on Fox News, Trump said, “It could be that I misspoke” during an abortion discussion he claimed was “convoluted.” He said that “if, in fact, abortion was outlawed, the person performing the abortion, the doctor, or whoever it may be that’s really doing the act is responsible for the act, not the woman, is responsible.”

In an April 2024 interview, Time magazine asked Trump if he is “comfortable if states decide to punish women who access abortions after the procedure is banned,” such as after a 15-week cutoff date. Trump said, “Again, that’s going to be – I don’t have to be comfortable or uncomfortable. The states are going to make that decision. The states are going to have to be comfortable or uncomfortable, not me.”

Show all

'.concat(e,"

'.concat(i,"

\n ').concat(n,'\n

\n ').concat(t,'\n

This page will automatically redirect in 5 seconds...

').concat(o).concat(n,"

How to Write and Deliver an Encouragement Speech: 13 Practical Tips

• The Speaker Lab
• August 18, 2024

Table of Contents

Creating an encouragement speech that resonates and motivates requires more than just a message. It demands an understanding of your audience, the right tone, and impactful delivery.

This post will guide you through crafting speeches that not only uplift but also connect on a personal level. You’ll learn how to weave storytelling into your narrative for greater relatability, choose words that empower, and employ techniques to emotionally engage with listeners. Additionally, we dive into the significance of body language in enhancing your speech’s effectiveness.

We also offer strategies for tailoring your message across different contexts and overcoming common hurdles such as nervousness or lack of engagement. Finally, we stress the importance of feedback in refining your approach to ensure every word counts towards uplifting others.

Crafting Your Encouragement Speech

It’s not just about what you say but how you say it. When it comes to giving an encouragement speech, it’s important to know how to do both.

The Power of Storytelling in Encouragement Speeches

Stories are the heart and soul of any encouragement speech. They transform abstract concepts into relatable experiences. Think back to a time when someone’s personal anecdote lifted your spirits or motivated you to push through a challenge. That’s the power you want to harness. By weaving in stories from your own life or those around you, you create a connection with your audience that facts alone cannot achieve.

To make storytelling effective, focus on moments of overcoming obstacles or achieving something against the odds. Narratives like these illustrate resilience and possibility.

Language and Word Choice

The words we choose can build up or tear down. In crafting your encouragement speech, opt for language that empowers and uplifts. Phrases like “you can,” “you will,” and “believe in yourself” aren’t clichés—they’re battle cries for those needing a boost.

Avoid negativities even when discussing challenges. Instead, frame these challenges as opportunities rather than roadblocks. This approach doesn’t deny difficulties but reframes them as part of the journey toward success.

Techniques for Emotional Engagement

Rhetorical devices such as repetition emphasize key points while questions prompt self-reflection among listeners. Use these tools sparingly but effectively to punctuate crucial ideas within your message. Such techniques not only grab attention but also ensure they linger long after you’ve concluded speaking. Tamsen Webster , for instance, details strategies speakers can use to maintain engagement throughout their presentation.

Varying tone, pitch, and pace help convey passion which is contagious. Your enthusiasm becomes theirs, motivating action beyond mere contemplation.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Think about the last time a story really grabbed you. It wasn’t just the words, but how they made you feel, right? That’s the magic we’re aiming for in encouragement speeches.

Why Stories Work Wonders

We’ve all been there—sitting through a speech that feels more like a lecture than an inspiring talk. But then comes a story, and suddenly everyone perks up. Why? Because stories are relatable. They let us see ourselves in others’ shoes, making their victories feel possible for us too.

This isn’t just fluff; it’s backed by science. When we hear stories, our brains light up—not only processing language but also feeling emotions and visualizing scenes. This makes messages stick with us longer and encourages action.

Making It Personal

To harness this power in your speeches, start with personal anecdotes. Your own journey can be incredibly powerful because it’s authentic—you lived it. Share challenges you’ve faced and how you overcame them to inspire your audience to do the same.

But remember: authenticity is key here. If your story doesn’t ring true or seems exaggerated, it loses its impact and—worse yet—it could damage trust with your audience.

Finding Universal Themes

Your personal anecdote might not resonate with everyone on every level—that’s okay. The goal is to find universal themes within your story that anyone can connect with: perseverance against odds; finding joy amidst struggles; embracing change as growth opportunities. These themes speak to shared human experiences and create deeper connections between speaker and listener.

Language and Word Choice in an Encouragement Speech

The words you pick in your encouragement speech can make or break the impact. It’s important to choose just the right words so that you can leave your audience energized and inspired.

Empowering Your Audience with Positive Language

Selecting positive, empowering language is crucial. Words have power—they can lift people up or weigh them down. To motivate someone, use language that sparks hope and enthusiasm. Instead of saying “Don’t give up,” try “Keep pushing forward.” It’s about framing challenges as opportunities rather than obstacles.

This approach not only helps listeners see the glass half full but also encourages them to take action towards their goals. A study by the University of Pennsylvania showed that positive language significantly influences motivation levels in individuals facing challenges.

Rhetorical Devices: The Secret Sauce

To really connect with your audience, sprinkle some rhetorical devices into your speech like metaphors or analogies. They help simplify complex ideas and make messages stick.

Anaphora—the repetition of a word at the beginning of successive clauses—can be particularly powerful when used sparingly for emphasis on key points during your speech. Consider how Martin Luther King, Jr.’s famous “I Have a Dream” speech uses anaphora to unforgettable effect.

Emotion is the secret sauce that makes messages stick. But how do you bottle this elusive ingredient in your encouragement speeches? Let’s explore some tried and true techniques.

To hit the emotional chord, understanding your audience is key. Are they seeking motivation, comfort, or a rally to action? This insight shapes everything from your tone to your stories. Start by setting a clear goal for what emotion you want to evoke—be it hope, courage, or determination.

Tone matters more than you think. It’s not just what you say; it’s how you say it. A warm and sincere tone can turn even simple words into powerful motivational tools.

The structure of your message also plays a crucial role in its impact. Begin with an attention-grabbing opening that speaks directly to the heart of the audience’s concerns or aspirations before leading them on a journey towards empowerment and resolution.

Stories are empathy machines—they let us walk in another’s shoes without taking off our own. Integrating personal anecdotes makes your speech relatable and memorable because we’re hardwired to remember stories better than facts alone. As we at The Speaker Lab know, a  well-chosen story acts as an emotional anchor that listeners can hold onto long after they’ve forgotten other parts of your speech.

Selecting empowering language injects energy into your encouragement speech like nothing else. Words have power so choose those that inspire resilience and confidence. Avoid negative phrasing that might deflate spirits. Instead, opt for positive affirmations that uplift and motivate.

The Role of Body Language in Your Encouragement Speech

When it comes to delivering an encouragement speech, the words you choose are crucial. But there’s another player in the game that often flies under the radar: body language . This silent partner can make or break your connection with the audience.

Non-Verbal Cues Speak Volumes

Your posture, gestures, and facial expressions do a lot more than just add flair to your delivery. They’re key components of how audiences interpret your message. Standing tall conveys confidence, while maintaining eye contact builds trust. On the other hand, crossed arms might suggest you’re closed off or defensive—even if that’s not what you feel.

A smile can be a powerful tool as well . It not only makes you appear more approachable but also has been shown to positively affect listener perception, making them more receptive to your message.

Mirroring for Connection

Mirroring—the subtle art of matching someone else’s body language—can create a sense of empathy and understanding between speaker and listener. When done correctly during an encouragement speech, mirror neurons fire up, letting your audience know “I’m with you.”

This doesn’t mean mimicking every move someone makes—that would be weird. Instead, focus on capturing the general vibe of their energy level and enthusiasm through similar gestures and vocal tones.

Cultural Sensitivity Is Key

Different cultures have different norms when it comes to non-verbal communication. What’s considered respectful eye contact in one culture may be seen as challenging or rude in another. Educating yourself about these differences is essential for ensuring your message is received as intended across diverse groups. Becoming aware of cultural variations not only helps avoid misunderstandings but also strengthens global connections—one gesture at a time.

Tailoring Encouragement Speeches for Different Contexts

When you’re tasked with giving an encouragement speech, the setting can range from a high-stakes corporate boardroom to a lively sports team locker room. The secret sauce? Knowing how to adapt your message to fit these diverse environments seamlessly.

Crafting a Unique Encouragement Speech

First off, understanding your audience is crucial. A pep talk for a sales team chasing their quarterly targets will differ vastly from motivating volunteers at a charity event. It’s about hitting the right notes that resonate with your listeners’ current experiences and aspirations.

Setting the tone comes next. For instance, in a corporate environment, weaving in success stories relevant to business growth can inspire action. Contrast this with addressing athletes where tales of resilience and teamwork often strike deeper chords.

The structure of your message also needs careful consideration. An effective approach might involve starting with acknowledging challenges faced by the audience, followed by inspirational anecdotes or data supporting why they can overcome these hurdles, and concluding with a clear call-to-action.

Using Specially Tailored Stories

Incorporating personal stories or anecdotes not only makes your speech relatable but also memorable. This technique proves especially powerful when adapted correctly for different contexts—whether it’s sharing success stories within similar industries during corporate talks or highlighting individual achievements in sports team pep talks.

Overcoming Common Challenges

Nervousness, authenticity, and keeping the audience engaged are big hurdles in delivering an encouragement speech. But they’re not insurmountable! Here’s how you can leap over these obstacles with grace.

Dealing with Nervousness

Facing a sea of faces can make your palms sweat and heart race. Remember, it’s okay to be nervous; it means you care about delivering value to your audience. One way to ease those jitters is by practicing your speech multiple times beforehand. You might also try deep breathing exercises or visualization techniques to calm down right before taking the stage.

Another trick is to focus on why you’re there—to help and inspire others. This mindset shift can reduce pressure because you’re not focusing solely on yourself anymore.

Ensuring Authenticity

Your audience can spot a fake from miles away, so don’t even think about being someone you’re not up there. Sharing personal stories or anecdotes that connect with the core message of your speech makes you more relatable and trustworthy.

If sharing doesn’t come naturally, start small by incorporating bits of personal experiences relevant to your topic until it feels more comfortable for you.

Maintaining Audience Engagement

To keep everyone hanging onto every word, use dynamic language and involve them through questions or callouts if possible. This approach turns passive listeners into active participants.

Varying your tone and pace throughout also helps maintain interest. It’s like adding different spices as you cook; too much of one thing gets boring quickly.

Ready to Get Your First (Or Next) Paid Speaking Gig?

Download our free 26-page guide and get the 14 exact steps you can follow to book a paid speaking gig right now!

Incorporating Feedback for Improvement

In some cases it’s possible to get feedback on one’s encouragement speech. Should the opportunity present itself to you, take it. Not matter their expertise, speakers can always use audience reactions and critiques to refine their speeches. But where do you start? Let’s dive into the specifics.

The Power of Constructive Criticism

First off, embracing constructive criticism is key. It might sting at first, but think of it as an investment in your future performances. Ask fellow speakers or mentors who have been in the trenches what they think. Their insights can be goldmines for improvement.

Moreover, consider anonymous surveys from your audience. Tools like SurveyMonkey let you gather honest opinions without putting anyone on the spot.

Use Feedback to Improve Your Encouragement Speech

Now that you’ve gathered all this valuable feedback, what next? Start by identifying common themes—these are areas needing immediate attention. If multiple people point out that your opening lacks punch or your message gets lost mid-way, there’s a pattern emerging that needs fixing.

Create a plan of action for each piece of consistent feedback received. If it’s about improving engagement, research techniques used by successful speakers to keep audiences hooked from start to finish.

Remember: improvement doesn’t happen overnight. Practice these adjustments during smaller gatherings before taking them onto bigger stages again.

Evaluating Progress Over Time

To really measure how far you’ve come, set specific goals directly related to some of the critiques you originally received. After subsequent speaking engagements, reassess using the same criteria. This continuous loop ensures not just temporary fixes but long term growth in your speaking skills.

FAQs on Encouragement Speeches

How do you motivate someone in a speech.

Connect deeply, share stories that resonate, and show them the path from where they are to where they could be.

What is the best motivational speech of all time?

The “I Have A Dream” by Martin Luther King, Jr. stands out for its powerful vision and timeless call to action.

What is a positive motivation speech?

A talk that uplifts spirits, sparks hope, and encourages folks to chase their dreams with relentless optimism.

What should I say in a motivational speech?

Talk about overcoming obstacles and taking concrete steps towards achieving one’s goals. Make it personal and inspiring.

Giving an encouragement speech is about connecting, inspiring, and moving your audience to action. To engage your audience, try telling stories that make your message stick. As for the words you use, choose positive phrasing and aim to uplift with every sentence. Non-verbal cues are your silent cheerleaders; use them wisely to add depth beyond words.

Tailor your message to match your audience. After all, context matters as much as content. Tweak your speech to touch hearts in any setting.

Nervous? Everyone is at first. Authenticity beats anxiety every time, so be real, be you. Feedback will fuel your growth, so listen, learn, then lead stronger than before. Improvement never stops in crafting a compelling encouragement speech that truly transforms lives.

• Last Updated: August 7, 2024

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

Oprah Winfrey's speech at DNC: ‘Who says you can’t go home again?’

Full text of winfrey’s convention address to delegates at united center..

Oprah Winfrey speaks during the Democratic National Convention Wednesday, Aug. 21, 2024, at the United Center

Ashlee Rezin/Sun-Times

Full prepared remarks of Oprah Winfrey on Wednesday at the Democratic National Convention.

Good evening, everybody! Who says you can’t go home again?

After watching the Obamas last night, that was some epic fire, was it not? We are so fired up, we cannot wait to leave here and do something! And what we are going to do is select Kamala Harris as the next president of the United States!

I am so honored to have been asked to speak on tonight’s theme about what matters the most to me, to you, and all of us Americans. Freedom.

There are people who want you to see our country as a nation of us against them. People who want to scare you. Who want to rule you. People who would have you believe that books are dangerous. And assault rifles are safe.

That that there was a right way to worship and a wrong way to love. People who seek first to divide, and then to conquer. But here is the thing. When we stand together, it is impossible to conquer us.

In the words of an extraordinary American, the late Congressman John Lewis, no matter what ship our ancestors arrived on, we are all in the same boat now.

He knew very well how far this country has come because he was one of the brilliant Americans who helped get us to where we are. But he also knew that the work is not done. The work will never be done, because freedom is not free.

America is an ongoing project. It requires commitment, it requires being open to the hard work and to the heart work of democracy.

And every now and then, it requires standing up to life’s bullies. I know this. I have lived in Mississippi. In Tennessee. In Wisconsin. Maryland. Indiana. Florida. Hawaii. Colorado. California. And sweet home Chicago, Illinois!

I have actually traveled this country from the redwood forests to the gulf stream waters. I have seen racism and sexism and income inequality and division.

I have not only seen it, at times, I have been on the receiving end of it. But more often than not, what I have witnessed and experienced are human beings, both conservative and liberal, who may not agree with each other, but who still will help you in a heartbeat if you are in trouble.

These are the people who make me proud to say that I am an American. They are the best of America. And despite what some would have you think, we are not so different from our neighbors.

When a house is on fire, we do not ask about the homeowners race or religion. We do not wonder who their partner is or how they voted. No. We just try to do the best we can to save them. And if the place happens to belong to a childless cat lady — we tried to get the cat out, too. Because we are a country of people who work hard for the money.

We wish our brothers and sisters well and we pray for peace. We know all the old tricks and tropes designed to distract us from what actually matters.

But we on — we are beyond ridiculous tweets and lies and foolery. These are complicated times, people, and they require adult conversation.

And I welcome those conversations, because civilized debate is vital to democracy, and it is the best of America.

Now over the last couple of nights, we have all seen brave people walk onto the stage and share their most private pain. Amanda, Josh, Caitlin, and Hadley, told us their stories of rape and incest. The near death experiences from having the state deny them the abortion their doctor explained was medically necessary.

And they told us these things for one reason, and that is to keep what happened to them from happening to anybody else because if you do not have autonomy over this, if you cannot control when and how you choose to bring your children into this world and how they are raised and supported, there is no American dream.

The women and men who are battling to keep us from going back to a time of desperation and shame and stone cold fear, they are the new freedom fighters. And make no mistake, they are the best of America.

I want to talk now about somebody who is not with us tonight. Tessie Prevost Williams was born in New Orleans not long after the Supreme Court ruled that segregated public schools were unconstitutional. That was in 1954, same year I was born.

But I did not have to head to first grade with a U. S. Marshal by my side at an all-white school. When I go to school, the building was not empty like it was for Tessie.

Rather than allowing the daughter to be integrated, parents pulled their kids out of the school, leaving only Tessie and two other little black girls, Gail and Leona, to sit in a classroom with the windows papered over to block snipers from attacking their six-year-old bodies.

Tessie passed away six weeks ago. And I tell this story to honor her tonight. Because she — like Ruby Bridges and her friends Leona and Gail, the New Orleans Four, as they were called, broke barriers and paid dearly for it.

But it was the great courage of women like Tessie that paved the way for another young girl, who, nine years later, became part of the second class to integrate in public schools in Berkeley, California.

And it seems to me that at school and at home, somebody did a beautiful job of showing this young girl how to challenge the people at the top and empower the people at the bottom.

They showed her how to look at the world and see not just what is, but what can be. They instilled in her a passion for justice and freedom and the glorious fighting spirit necessary to pursue that passion.

And very soon, very soon we are going to be teaching our daughters and sons about how this child of an Indian mother and Jamaican father, two idealistic and energetic immigrants, — how this child grew up to become the 47th president of the United States! That is the best of America!

Let me tell you this. This election is not about us and them. It is about you and me.

And what we want our futures to look like. There are choices to be made when we cast our ballot. Now there is a certain candidate that says we only have to go to the polls just one time and then we will never have to do it again.

You know what? You are looking at a registered independent who is proud to vote again and again and again because I am an American and that is what Americans do.

Voting is the best of America. And I have always, since I was eligible to vote, I have always voted by values. And that is what is needed in this election, now more than ever.

So I am calling on all you independents and all you undecideds. You know this is true. You know I am telling you the truth. That values and character matter most of all. In leadership and in life.

And more than anything, you know this is true, that decency and respect are on the ballot in 2024.

And just plain common sense. Common sense tells you that Kamala Harris and Tim Walz can give us decency and respect. They are the ones to give it to us.

So. We are Americans. Let us choose loyalty to the constitution over loyalty to any individual. Because that is the best of America. And let us choose optimism over cynicism. Because that is the best of America. And let us choose inclusion over retribution, common sense over nonsense. Because that is the best of America!

And let us choose the sweet promise of tomorrow over the bitter return to yesterday. We will not go back. We won’t be sent back, pushed back, kicked back, we are not going back.

Let us choose truth. Let us choose honor. Let us choose jooooooooooooy! Because that is the best of America!

But more than anything else, let us choose freedom. Why? Because that is the best of America!

We are all Americans, and together, let us all choose Kamalaaaaaaaa Haaaaaaaarris! Thank you, Chicago!

Get the latest election and Democratic National Convention updates from the Sun-Times DNC Group Chat. Sign up here or text ELECTION to 260-233-9818 to join.