cover letter content writer sample

7 Content Writer Cover Letter Examples

Content Writers excel at weaving words into engaging narratives that inform, entertain, and inspire readers. Similarly, your cover letter is your chance to craft a captivating story about your professional journey, highlighting your creativity, writing skills, and dedication to producing quality content. In this guide, we'll explore top-notch Content Writer cover letter examples to help you pen an application that leaves a lasting impression.

Cover Letter Examples

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The best way to start a Content Writer cover letter is with a strong, engaging introduction that immediately showcases your writing skills. Begin with a compelling hook that grabs the reader's attention, such as a brief anecdote or a unique fact about your experience or skills. Then, clearly state your purpose for writing, including the specific role you're applying for. Make sure to personalize it by mentioning the company's name and why you're interested in them. This not only shows your enthusiasm for the role but also demonstrates that you've done your research, which can set you apart from other candidates.

Content Writers should end a cover letter by summarizing their interest in the position and their belief in their ability to contribute positively to the company. This can be done by reiterating key skills or experiences that align with the job description. It's also important to express enthusiasm for the potential opportunity to interview or further discuss their qualifications. For example: "I am excited about the opportunity to bring my unique skills in content creation and SEO optimization to your team. I am confident that my experience and passion for storytelling can contribute to your company's goals. Thank you for considering my application. I look forward to the possibility of discussing my qualifications further." Finally, end with a professional closing such as "Sincerely" or "Best regards," followed by your name. This ending is both professional and leaves a positive, lasting impression.

A Content Writer's cover letter should ideally be about one page long, or around 300-500 words. This length is enough to succinctly present your skills, experience, and passion for the role without overwhelming the hiring manager with too much information. Remember, the cover letter is your chance to make a strong first impression and to entice the reader to look at your resume for more details. As a Content Writer, it's crucial to demonstrate your ability to convey information in a clear, concise, and engaging manner, and a well-crafted, succinct cover letter is a great way to do this.

Writing a cover letter with no experience as a Content Writer can seem daunting, but it's all about showcasing your potential, transferable skills, and passion for the industry. Here's how you can do it: 1. **Research**: Understand the company and the job role you are applying for. This will help you tailor your cover letter to their specific needs and show that you have a genuine interest in their organization. 2. **Introduction**: Start with a compelling introduction that grabs the reader's attention. Mention the position you're applying for and where you found the job listing. 3. **Highlight Transferable Skills**: Even if you don't have direct content writing experience, you may have transferable skills that are relevant. For example, if you have experience in research, project management, or social media, these can all be valuable in a content writing role. Be sure to provide examples of how you've used these skills in the past. 4. **Showcase Your Writing Ability**: Use your cover letter as a chance to demonstrate your writing skills. Make sure it's well-written, clear, and concise. Avoid jargon and ensure your passion for writing comes through in your words. 5. **Education and Training**: If you have any education or training that's relevant to content writing, such as a degree in English or Journalism, or even online courses in content writing or SEO, be sure to mention it. 6. **Express Your Passion**: Show your enthusiasm for content writing and the industry you're applying to. This can help make up for a lack of experience. 7. **Provide Examples**: If you have any samples of your writing, even if they're from school projects or a personal blog, include them or provide links. This can help employers see your potential. 8. **Close Strong**: End your cover letter by reiterating your interest in the role and your eagerness to contribute to the company. Thank the employer for considering your application and express your hope for further discussion. Remember, everyone starts somewhere. Even without direct experience, your passion and potential can still make you a strong candidate for a content writing role.

Related Cover Letters for Content Writers

Content manager cover letter.

Technical Writer Cover Letter

Digital Marketing Specialist Cover Letter

SEO Manager Cover Letter

Social Media Manager Cover Letter

Copywriter Cover Letter

Creative Content Writer Cover Letter

Entry Level Content Writer Cover Letter

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15 Content Writer Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Content Writer jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an important step to take when applying for a job. A cover letter can be a way to express your interest in a company, to address application requirements, and to create a more personal connection with the recruiter reading your application. It can serve as a way for you to stand out from other applicants and show off your skills.

Here are 15 amazing Content Writer cover letters that are professionally written and will help you stand out and get that job!

Content Writer Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Content Writer Sample 1

Dear Hiring Manager,

After many years of writing for companies in the hospitality industry, I am now seeking to change careers and find a position as a writer. As someone with extensive experience in content writing and marketing, I can bring valuable insight and skills to your company. Focusing on SEO and conversion rates will help increase the effectiveness of your content marketing strategy. My experience in producing engaging copy that is well written for different audiences proves that I am the right person for this job. Please consider me when you are making hiring decisions. You won’t regret it!

Content Writer Sample 2

Dear Sir or Madam,

I am writing to apply for the position of Content Writer. I’ve spent the last four years as a Social Media Editor for one of the top 50 newspapers in North America, and have over three years experience writing for both print and digital publications. My extensive knowledge of content marketing has helped me grow my skillset beyond traditional journalism to include social media strategy, web design, photography/videography, SEO strategy and much more. I look forward to hearing from you about the possibility of joining your team.

Content Writer Sample 3

I am writing to enquire about the Content Writer position at your company. I feel that my experience would be a perfect fit for the role. I have over five years of experience in content marketing and copywriting, and have worked with several international brands such as Nike, Prada, and Tesla Motors. My skills include: creating user-focused content that engages customers; conducting keyword research to increase website traffic; writing for social media platforms; designing highly engaging digital ads; Internet Marketing strategy development; building communities around social media conversations. I would love to discuss these skills with you further to see if I am a good candidate for this position.

Please contact me at XXX-XXX-XXXX or via

Content Writer Sample 4

I’m looking for a challenging position with an employer who values their employees. I have 7 years of experience as a content writer and I am extremely knowledgeable in subject areas. My resume is attached for your review.

Content Writer Sample 5

Content writer sample 6.

Your cover letter should be brief and to-the-point.

I am a professional content writer with over 8 years of experience using WordPress, HTML, CSS, JavaScript and PHP languages. I would like to apply for the Content Writer position at (Company Name) A little about me: I have excellent communication skills and an academic background in English. I’m also proficient in Adobe Creative Suite, including Photoshop and Illustrator. My diverse skillset means I can write compelling content across many fields – from business writing to blog posts/articles to product descriptions. Here’s why you should hire me: My experience in digital marketing makes me an asset when it comes to promoting your content online through SEO optimization

Content Writer Sample 7

I hope that my skills and experience are a good fit for this Content Writer position. I have 2 years of experience writing, formatting, and editing content for various websites. My diverse skill set includes knowledge of HTML code, MS Word, Photoshop, Microsoft Office Suite programs, Google Analytics, Google AdWords Campaigns. I am also proficient in Spanish and have the ability to work with other languages if needed.

Sincerely yours

Content Writer Sample 8

I am writing to inquire about the Content Writer position posted on the (your company name). I would like to express my interest in hearing more about your company and discussing my qualifications. I have over four years of experience working with content, marketing material, copywriting, and editing.

My strengths include developing engaging blog posts that grab reader attention and produce significant results for your company. I also excel at managing social media platforms and building brand awareness through strategic marketing campaigns. The candidate will be responsible for producing blogs, web copy, newsletters, promotional materials, press releases, white papers etc.

I look forward to hearing from you soon!

Content Writer Sample 9

I am a graduate from McGill University with a degree in English and French Literature. I have over 10 years of experience as a content writer and editor, with the majority of my work being for social media firms. I am confident that my bilingual skillset combined with my educational background makes me a great candidate for this position. I would be excited to learn more about the opportunity to contribute to the growth of your company.

Content Writer Sample 10

I am a copywriter and editor focusing on content strategy and development. I have published more than 1,000 pieces of content, for B2B and B2C audiences; these include blog posts, social media updates, listicles, webinars and live presentations. My skillset includes: – Strong technical knowledge – Ability to create user-friendly headlines – Strategic copywriting skills with the ability to paint a picture with words.

Content Writer Sample 11

Dear Sir/Madam,

I have an interest in the Content Writer position. I have a degree in journalism and experience working with media outlets. I can communicate well with both journalists and copywriters, which will make me a valuable asset to any company. In my communications courses, I learned how to use AP Style and Chicago Manual of Style to write articles for publication. My work experience also includes writing content for various blogs and web sites.

If you would like more information about my qualifications or a writing sample, please contact me at *protected email* . Thank you for your time!

Content Writer Sample 12

Make sure to use proper grammar and avoid contractions when possible.

To whom it may concern, It has come to my attention that you are seeking a Content Writer for your company. I am writing in response to this request with the hope of securing an interview opportunity with you. My 5+ years experience authoring content for various publications has demonstrated my proficiency in meeting deadlines, accurately representing specific points of view, and optimizing content for the intended audience. I would be delighted to discuss more about how I can help your company during an interview. Thank you very much for your time and consideration.

Content Writer Sample 13

Dear _____,

It was a pleasure to see your position for a Content Writer. I am a recent graduate from ____ University with a Bachelor of Arts degree in English with an emphasis on journalism and writing. My coursework has been heavily focused on written communication, including many courses in public speaking and technical writing. In my most recent role as an intern at Company X, I wrote content for three different websites with varying topics including ____, ___.com__, and ___.com___. In this role I have written blog posts about the products offered by the company as well as content surrounding the newest products being released this year or any updates to existing products. This experience has given me ample opportunity to explore my interests in

Content Writer Sample 14

To Whom It May Concern,

I am a well qualified and experienced writer that is looking for a position as a content writer. I have ten years of experience in the field, with over four years in marketing communications. I can provide excellent references from both current and former employers. In addition to my experience, I also possess two college degrees: one in English and the other in digital marketing communications. The latter prepares me for this position not only by providing excellent writing skills but also through hands-on knowledge of SEO strategies and online marketing goals.

If you would like to speak more about my qualifications or any questions you may have, please feel free to reach out to me at (xxx) xxx-xxxx or email

Content Writer Sample 15

I am a passionate content writer with more than six years of experience. My diverse skill set, combined with my excellent communication skills, provides me with an edge over other applicants. I am confident that my knowledge and skills would be an asset to your company. I am available for interview at your earliest convenience. Thank you for considering me for this position!

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Content Writer cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Content Writer Cover Letter Example

Sashika Dilshan

There is no debate that a cover letter conveys your writing skills to a recruiter. So if you are applying for a content writer position, your cover letter should showcase your writing skills at its best. You may be an expert in writing. However, it is worth knowing how to craft a cover letter properly.

Sample Content Writer Cover Letter

You don’t require a special degree or training to step up the ladder to be a successful content developer. But this job is not an easy one, and there are some areas of expertise you definitely should know other than just being a talented writer.  Interested in deep research? Good at grammatical skills? Are you a wordsmith? Do you have marketing skills and SEO knowledge? If so, you’re the one who recruiters are searching for the position of content writer. However, Recruiters favor candidates with an acceptable language credential.

Do you know it is a well-paying career to be a content writer? But not everybody is good at writing skills. Therefore, it is a bit difficult for hiring managers to select suitable writers for their openings.

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As stated, this article provides a unique cover letter sample and tips to write a cover letter for the Content Writer field. However, you can also create your own cover letter by downloading cover letter samples here for free. And if you require a professional to write your cover letter, you can request a custom cover letter in multiple formats for $4.99

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Customized Cover Letter

You will have a cover letter uniquely written by one of our cover letter experts. This will increase the chance of your resume being picked by recruiters in 80%

If you need a strong cover letter, you need to focus on your outstanding writing skills, English and communication background, computing knowledge, etc. In either case, the best way to show your writing skills is to submit your sample writings to the Recruiter. Therefore, the recruiter can evaluate your writing skills as soon as he needed.

See the content writer cover letter template below and get inspired to write your own cover letter.

Content Writer Cover Letter Example (Text Version)

Sara Guevara, Crystal Lake, IL 60014. 331-78-1234 [email protected]

Kathleen Muller, Hiring Manager, Nashville, AL 37238.

Regarding: Application for the position of Content Writer

Dear Ms. Kathleen,

In need of a pro content writer? I came across the newspaper advertisement indicating vacancy for a writer at your company and I am excited to tell you that I am ready to take the challenge. I have attached my resume and a few sample writings for you to review my writing skills. I have a Bachelor’s Degree in English and a solid background in content writing as I have been a freelance writer for more than 5 years.

My greatest skills are communication skills and proofreading skills. So it will always be helpful to make an error free content. I never write without knowing the topic at hand. I always do research on the specific topic I get and try to find the target audience and I write accordingly. That is the key success factor of my tremendous content writing. You will be able to see them via the samples I provided to you here with.

Due to the knowledge of writing SEO friendly and user friendly original contents, I feel like I am the one who deserves this content writer position at Digi tech Solutions. In my leisure time I used to read books, newspaper articles and online blog posts which always assist me with improving my English knowledge and vocabulary. I invite you to have a look at my resume to get a thorough insight of me. I will be available for a convenient meeting at any time to discuss more about this opportunity and there I will tell you my strategies of finding keywords for my articles which will benefit for the company’s SEO profile as well.

Thank you for your consideration.

Sara Guevara.

Best Tips for a content writer cover letter

Include some key achievements.

A cover letter is a great place to showcase your career story to the hiring manager. In the cover letter body, you need to emphasize that you are the perfect person for the job opening by showing your relevant skills and experiences. Making your cover letter stand out from others is not a tough task if you can include some of your key accomplishments followed by some strong action verbs . like created, wrote, authored, researched, etc.

Add an impressive postscript

Another way to make your cover letter unique from the pile is to add a nice postscript to your cover letter at the bottom. A handful of candidates use this trick in their cover letter. Thus they can get the attention of the recruiter faster than the candidates without having a postscript in cover letters.

Tailor the cover letter with keywords

You can increase the chances of getting your dream job by tailoring your cover letter accordingly to the job you are applying for. If you refer to the job description, you will extract too many keywords and key phrases relevant to the specific job role. Not only that but also the relevant skills and qualifications. By adding those keywords directly to your cover letter as much as you can definitely increase your job opportunities for sure.

How to start the cover letter?

Start with a formal greeting and make sure whether you address the cover letter to the exact person. If you can not find out the right name of the person, you can use a generic greeting like “dear sir/madam or dear hiring manager.”

Then have a kick start to your resume by explaining where you came to know about the particular vacancy. This information is not important for candidates to mention in their cover letters. But this may be a common thing that a typical hiring manager wants to know.

What to highlight in your cover letter?

As this is a content writing and developing role, you need to highlight your writing and editorial skills. As you are developing the content for the online readers, you must have SEO knowledge to some extent. That will perform your content better in search engines like google, Bing, etc. So why not highlight SEO skills in your cover letter? This could be one of your job-winning factors.

Which action verbs can I use in my content writer cover letter?

Which words should avoid in my content writer cover letter.

Flat answer is buzzwords. Buzzwords simply kills your resume and reduce the chances of being picked by the hiring managers. But how to spot if your content writer cover letter is also having buzzwords that kill yours too? This is the easy way to do it. You can upload your cover letter or resume to the Cresuma Buzzword Checker and check how many buzzwords and action verbs you have on your resume and fix problems. So that you could expect more calls to come from the recruiters

What skills do you need to highlight?

• Excellent writing skills
• Research skills
• Proofreading skills
• Effective communication (Both verbal and written)
• Search Engine Optimization (SEO) skills
• Strong grammar and spelling ability
• Marketing skills
• Time management and deadline orientation
• Verbal skills
• Adaptability
• Organization Skills
• Editing Skills
• Computer proficiency
• Ability to work on Content Management Systems
• Ability to take constructive criticism and client feedback

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Content Writer Cover Letter Examples

Use these Content Writer cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Content writers create, curate, and manage content for a variety of platforms, including websites, social media, and marketing materials. They must be able to write well, think creatively, and stay up-to-date with the latest trends.

When you apply for a content writer position, your cover letter is your opportunity to show hiring managers that you’re the perfect fit for the job. Use these examples to write a content writer cover letter that stands out.

Formal/Professional Writing Style Example

With a strong background in content creation, copywriting, and editing, coupled with my passion for crafting engaging and targeted content, I am confident that my skills and enthusiasm make me an ideal candidate for this role.

As a Content Writer with over four years of experience, I have honed my ability to produce well-researched, SEO-friendly content for a variety of industries, including technology, finance, marketing, and healthcare. My work has been featured in digital publications, print magazines, and on social media platforms, showcasing my adaptability in creating content that speaks to diverse audiences.

During my tenure at XYZ Media, I was responsible for creating blog posts, articles, newsletters, and social media content that increased website traffic by 25% and significantly boosted subscriber engagement. Apart from writing, I took on the role of an editor, ensuring the accuracy and clarity of written materials and collaborating with graphic designers to produce visually appealing content. This hands-on experience has not only refined my writing and editing skills but also equipped me with the ability to manage tight deadlines and handle multiple projects simultaneously.

I am highly proficient in using content management systems like WordPress, as well as content optimization tools such as Yoast SEO and Google Analytics. My proficiency in Microsoft Office Suite and Adobe Creative Cloud mark my capability to produce and edit text, images, and videos to create engaging, multimedia content.

I am excited about the opportunity to leverage my skills and contribute to the success of your organization. Thank you for considering my application. I look forward to the chance to discuss how my experience and passion for content writing can bring value to your team.

Sincerely, [Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor of Arts in English and a strong passion for writing, I am excited about the opportunity to contribute my skills and creativity to your team. I believe my educational background and enthusiasm for crafting engaging content make me a strong candidate for this position.

During my time at University, I gained experience in various forms of writing, including academic essays, research papers, creative works, and blog posts. I was also an active member of the campus literary magazine and worked as a peer tutor in the University Writing Center. These experiences have honed my ability to adapt my writing style to different formats and audiences, as well as my ability to provide constructive feedback to help others improve their writing skills.

In addition, I have completed internships at both a local marketing agency and a publishing house, where I gained hands-on experience in content creation and editing. I am well-versed in using SEO techniques to improve website visibility, and I have a strong understanding of the importance of storytelling in content marketing.

I am confident that my writing skills, attention to detail, and passion for storytelling would make me a valuable addition to your team. I am eager to learn more about the specific needs and goals of your organization, and I look forward to the opportunity to discuss how I can contribute to its success.

Thank you for considering my application. I look forward to the opportunity to speak with you further.

[Your Name]

Networking/Referral Writing Style Example

I was referred to this opportunity by my close colleague, Jane Smith, who is a Senior Editor at your company. Jane and I have worked together for the past two years on various content projects, and she believes that my skills and experience make me an excellent candidate for this role.

Having worked as a content writer for three years, I am highly proficient in creating engaging content that resonates with the target audience. I possess strong research and editing skills, as well as the ability to work independently and collaborate effectively with a team. Jane can attest to my meticulous attention to detail and dedication to producing high-quality work, which I believe would make me a valuable asset to your company.

I am highly skilled in SEO practices, ensuring that my writing not only grabs the reader’s attention but also ranks well in search engines. Additionally, my experience managing social media accounts has provided me with a solid understanding of how to create content that attracts and maintains a loyal following.

Working with Jane has been an incredible learning experience, and I am confident that my ability to adapt quickly and my passion for storytelling would translate well into the Content Writer role at your company.

Thank you for considering my application. I am excited about the possibility of joining your team, and I eagerly look forward to the opportunity to further discuss how my skills and experience align with your needs.

Enthusiastic/Passionate Writing Style Example

Having followed your company’s incredible journey and growth over the past few years, I have always dreamt of contributing my skills and expertise to your talented team. Your commitment to producing outstanding content and engaging with your audience has strongly resonated with me, and I believe that my shared passion for storytelling, creativity, and innovative thinking would make me a perfect fit for this role.

Being a fervent writer and ardent reader, I have cultivated a comprehensive understanding of diverse writing styles and content strategies. By earning my Bachelor’s degree in English and taking up various freelance writing projects, I have honed my ability to craft compelling copy that captivates audiences and drives results. Moreover, my experience with SEO and social media marketing has equipped me to create content that is both captivating and effective in today’s ever-evolving digital landscape.

One of the proudest moments in my writing career was when a blog post I penned on mental health awareness went viral, garnering thousands of shares, positive feedback, and heartfelt messages from readers across the globe. This experience reinforced my love for crafting powerful stories and ignited my eagerness to bring about positive change through my words.

I am truly ecstatic about the opportunity to join your company as a Content Writer and to contribute to the incredible work that you do. I am confident that my unique blend of passion, creativity, and experience will enable me to thrive in this role and make a lasting impact on your organization.

Thank you for considering my application. I eagerly await the opportunity to discuss my candidacy further and demonstrate my unwavering excitement for joining your dynamic team.

Warm regards,

Problem-Solving Writing Style Example

I have closely studied your company’s trajectory and clearly understand the challenges of maintaining a consistent flow of high-quality, engaging content to reach your target audience and stand out in a highly competitive market. With my extensive experience in content creation and dedication to producing impactful, tailor-made solutions, I strongly believe I can greatly contribute to overcoming these challenges and bolstering the success of your company.

Throughout my professional journey, I have honed my writing skills by delivering content across various platforms and domains, resulting in increased user engagement and customer retention for the brands I’ve worked with. Not only am I adept at crafting exceptional blogs, articles, and social media posts, but I also understand the critical importance of SEO and analytics in enhancing online presence. My ability to adapt my writing style according to the intended audience and stay current with industry trends will serve as an asset in developing relevant, informative, and compelling content for your company.

As a Content Writer at your organization, I am confident that I can offer innovative solutions to your content needs, drawing from my strong research skills and experience in project management to ensure the delivery of cohesive, punctual, and engaging content. Moreover, my proficiency in collaborating with cross-functional teams will further solidify the overall effectiveness of your content strategy.

In summary, I am eager to contribute my writing expertise, creativity, and problem-solving mindset to assist in overcoming the challenges faced by your organization and driving its continued growth. I am excited about the possibility of joining your team and look forward to the opportunity to discuss my candidacy further.

Thank you for considering my application.

Storytelling/Narrative Writing Style Example

As a young adult, I found myself enthralled by the world of literature and storytelling. I remember the moment vividly – I had stumbled upon an old, dusty typewriter in my grandparents’ attic, and as I touched the keys, I was captivated by the endless possibilities of words and stories that they held. That moment not only ignited my passion for writing, but also set me on the path of pursuing a career in content creation.

Since then, I have been fortunate enough to hone my writing skills through various opportunities, such as working as a freelance writer, contributing to my university’s literary magazine, and interning at a digital marketing agency. These experiences have taught me the importance of crafting engaging, high-quality content that cater to diverse target audiences. Moreover, I have gained proficiency in SEO optimization, keyword research, and various content management systems, ensuring that my work always meets the objectives of the organization I am working with.

I am particularly drawn to your company because of its focus on innovation and creativity. I believe my ability to weave compelling narratives, coupled with my strong research skills and attention to detail, make me the perfect candidate for this role. I am excited to bring my passion for storytelling and my dedication to producing exceptional content to your team.

Thank you for considering my application. I am eager to discuss how my background and experiences align with your company’s values and goals, and I am confident that my narrative writing style can contribute to the ongoing success of your organization.

Administrative Assistant Cover Letter Examples

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Professional Content Writer Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Content Writer cover letter. Just replace personal information, company application data and achievements with your own.

Cover Letter Guide

Have a content writer cover letter that tells your story.

According to 83% of hiring managers, cover letters are an important part of every recruiter’s decision-making process.

What’s more, 72% of them will expect you to hand in a great cover letter, even if this part is listed as ‘optional’ on the job advert.

And if you ask our experts, cover letters are an amazing opportunity to tell a personal story and make the right first impression.

But what exactly is a cover letter and how to write a good one? Let’s see…

There are several things you need to do if you want to make your cover letter stand out.

First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.

Second, make sure you’re not just re-writing your resume. Rather, build upon it.

And third, focus on achievements and motivations, rather than plainly listing your hard skills.

Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.

Choose the right salutation and show your eagerness for the job

Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.

However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.

Here’s a brief list of suitable phrases:

• Dear Human Resources Manager
• Dear Mr. Johnson
• Dear Head of [team you're applying for]
• Dear Nathan Lovelace

Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.

So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.

Mention both your hard and soft skills

Listing hard skills on your resume is quite straightforward, isn’t it? But when it comes to writing a memorable Content Writer cover letter, you need to be a bit more creative.

The thing is, cover letters are designed to tell a story. To show the thought process behind your achievements and motivations. To put the recruiter in your shoes and allow them to get to know you better.

Maybe you want to share how you deal with challenges? Or what helps you reach your goals? It doesn’t really matter.

And while soft skills are important, hard skills shouldn’t be skipped either. Mentioning some hard skills (especially the ones listed by the recruiter) is always a great idea. This will help you pass applicant tracking systems (ATS) that screen documents for certain keywords.

Show that you did your research before applying

Showing that you’ve researched the company and are familiar with it is a good way to prove your work-readiness.

It will also point the recruiter to the fact that your skills and qualifications will have a long-term impact on the company. Just link some of your strengths to the ways in which current or potential issues can be resolved.

Choose the right ending

The last part of your cover letter should briefly sum up everything you’ve said so far. It should also express your gratitude for the hiring manager’s time and consideration.

The tone of the closing line depends on two things – your personal preference and the company culture. Don’t go for overly creative phrases if the company you’re applying for relies on strictly corporate language.

Traditional lines such as “Looking forward to your reply” are usually considered a safe bet. So when in doubt, stick to them.

Cover letter examples by industry

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Home » Job Tips » Resume Writing Tips » Content Writer Cover Letter

Content Writer Cover Letter: The Detailed 2024 Guide

It is estimated that 48% of hiring managers spend between 30 seconds to two minutes reading each cover letter. So, to grab the attention of the recruiter, you should attach a compelling cover letter with your resume.  If you wish to begin a career in the field of content writing, a well-crafted cover letter can set you apart from the competition and give the right impression to potential employers. With this comprehensive guide, explore how to craft a professional and effective content writer cover letter.

Table of Contents

Practical Steps to Write a Cover Letter for a Content Writer

The need for skilled content writers continues as the demand for quality content increases. Among the tough competition, how will you distinguish yourself from others? With the help of an appealing cover letter. So, refer to these practical steps for crafting an effective and engaging cover letter for a content writer job and enhance your prospects of interviewing for your dream writing job:

1. Craft a Letter Header

When writing your content writer cover letter, start with a header. At the top of the page, type out your complete name. Consider using a larger font when writing your name to enable recruiters to identify you as a candidate. Next, move on to the following line and include your phone number, email address, and city. Ensure that these details match those listed under the contact section of your resume. Here is an example of a professional header:

Rahul Kapoor New Delhi, Delhi, 110020 [email protected] +91 98765 43210 January 15, 2024

2. Personalize your Greeting

Following the heading, leave a blank line and proceed with a professional salutation. If you know the name of the hiring manager, it is acceptable to address them by their full name. However, if their personal information is unknown to you, it is recommended to use a general greeting like “Dear Hiring Manager.” Here is an example of a customized greeting: Dear Ms. Anjali Singh

3. Start with an Engaging Introduction

In the opening paragraph, express your enthusiasm for the position and briefly introduce yourself by providing details such as your education and previous content creation experience. Write the job title correctly to ensure the hiring manager considers your application.  You can also mention where you discovered information about this opportunity and share why you are excited about joining this particular organization. Furthermore, briefly highlight how this role aligns with your career goals and ambitions. Here is an example of an engaging introduction: I am writing to show my interest in the job opening for a Content Writer at WriteToday Media. With over 4 years of experience creating engaging blog posts, social media content, and email campaigns, I believe I have the skills to excel in this role.

4. Highlight Skills and Qualifications

Reflect on previous positions you have held and how they relate to the responsibilities outlined by the prospective employer. To make your application letter for content writer stand out, highlight one or two significant achievements from past roles that showcase relevant skills for the position.  Include measurable results such as percentages or numbers to illustrate how your contributions contributed towards meeting a goal or completing a project successfully. For instance, you could mention producing content that resulted in a 50% increase in ad clicks for a client’s business. Here is an example of content writing skills and qualifications:

• Produced content that resulted in a 15% increase in website traffic.
• Proficient in producing high-quality content for digital platforms.
• Proficient in using digital marketing tools .
• Strong research skills and the ability to adapt writing style to various industries.
• Extensive experience in utilizing SEO strategies to enhance online visibility.
• Exceptional creativity and a keen eye for detail.
• Extensive experience in content marketing .
• Proven ability to meet tight deadlines without compromising quality.

5. Summarize & Add a CTA

Conclude your content writer’s cover letter with a summary and compelling call to action, demonstrate your excitement for an interview, and include relevant contact information in case the employer needs to contact you for further discussions. Here is an example of a summary and CTA: I am excited about the opportunity to bring my unique blend of skills and experience to WrieToday Media. I am confident in my ability to share valuable insights with your content team. I look forward to an opportunity to discuss my candidacy further in an interview. Thank you for considering my application.

6. Evaluate and Review

Finally, carefully evaluate and review your application letter for content writer. As a content writer, it is important to demonstrate your keen eye for detail and skill in editing written material. Submitting an error-free application also reflects positively on your work ethic and level of professionalism.

Content Writer Cover Letter Sample

Here is a content writer cover letter sample template to enable you to effectively curate a professional and ideal cover letter for a content writer.

Sample Cover Letter for Content Writer Fresher

Here is a cover letter for a content writer with no experience:

Here is a content writer cover letter example for candidates with relevant writing experience

Important Tips & Tricks to Remember

Below are important tips to remember to craft the best cover letter for a content writer:

1. Avoid Writing Unnecessary Details

Limit the amount of information you include in your cover letter. Instead of mentioning every detail about your professional background, focus on the most relevant and important aspects. Remember, a cover letter should be concise and to the point. 

2. Include a Portfolio

It would be beneficial to provide links to published articles or attach a portfolio showcasing your skills with the cover letter. This allows potential employers to familiarize themselves with your unique style and the caliber of content you produce. If you are seeking employment within a particular field, consider including relevant samples that showcase specific industry knowledge and expertise.

3. Be Expressive

Having a way with words is an essential skill for writers. If your cover letter looks generic or monotonous, it is crucial to revise it by infusing your distinctive tone and personality into it. This will demonstrate your creativity and innovative skills to prospective employers. You can take a creative writing course to upskill your creativity and writing skills.

4. Be Enthusiastic

It is very pertinent to demonstrate your excitement for the position and the organization’s values. Communicate your dedication to crafting impactful and captivating material that connects with and inspires the desired audience.

5. Avoid Typos and Grammatical Errors

Errors in spelling and grammar can greatly impact the credibility of your cover letter, especially when applying for a content writing position. The reader will most likely pay close attention to the quality of your application, so any typos or grammatical mistakes could cause them to doubt your ability to produce error-free content.

Writing an effective content writer cover letter essentially sets you apart from other applicants and showcases your skills and experience. By highlighting your passion for writing, relevant qualifications, and unique perspective on the industry, you can captivate the interest of potential employers. Also, it is important to tailor each cover letter to the specific job and company you are applying for, while also maintaining a professional tone. Remember that your cover letter serves as an introduction to who you are as a writer. If this blog has helped you, here is a quick guide on the top 50+ content writer interview questions to adequately equip you for prospective interviews.

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Harshita is an English Literature graduate from the University of Delhi with 3 years of experience in Content Writing and Editing. Dedicated to her craft, she loves creating magic with words. She is a big fan of hoarding cute planners and journals and can be seen watching FRIENDS (almost EVERYTIME) in her spare time. Her meticulous attention to detail makes her stand out from the crowd. A typo epidemic is her worst nightmare!

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14 creative content writer cover letters.

Approved by real hiring managers, these Creative Content Writer cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Creative Content Writer
• Senior Creative Content Writer
• Senior Content Strategist
• Content Marketing Specialist
• Senior Content Writer
• Travel Content Specialist
• Alternative introductions for your cover letter
• Creative Content Writer resume examples

Creative Content Writer Cover Letter Example

Why this cover letter works in 2024, quantifiable accomplishments.

Highlighting specific, quantifiable accomplishments, like the increase in blog traffic, makes your achievements tangible and demonstrates your ability to make a positive impact on the company.

Detailing Relevant Projects

Explaining the success of a relevant project, such as the educational articles, shows you have experience in the industry and can apply those skills to the new role.

Showing Genuine Enthusiasm

Expressing excitement about the role and its connection to your passions demonstrates your genuine interest in the position and makes you stand out as an engaged candidate.

Quantifying Achievements

Now, this is how you add meat to your cover letter. When you mention specific numbers like 'increased website traffic by 70%', it gives me a clear picture of the results you've achieved. It's proof of your capability and shows me you understand the importance of tracking and measuring progress.

Showing Alignment with Company Mission

When you express how your professional goals align with the company's mission, it shows you've done your homework and are genuinely excited about the opportunity. This is more than just saying you want the job. You're saying your values align with the company's, which can be very compelling.

Emphasizing Storytelling over Numbers

While quantifiable achievements are great, emphasizing the importance of storytelling shows your understanding of content creation. You're reminding the recruiter that it's not just about hitting targets, but also about creating compelling narratives that engage and resonate with audiences.

Highlighting Your Unique Skill Blend

By expressing your blend of analytical and creative skills, you're showing that you're not a one-trick pony. You understand the need for both data analysis and creative thinking in content creation, making you a versatile candidate.

Expressing Genuine Excitement

Your excitement about the opportunity shows that you're not just looking for any job, but specifically this job. It's not just about you needing them, but also about you wanting them. This can be very appealing to a recruiter.

Conveying Contribution and Continuity

When you express your intention to contribute to the company's legacy, it shows you're not only thinking about the immediate future but the long term as well. You're showing them you're eager to be part of their journey and not just a temporary stint.

Connect personal interests with company values

Sharing your personal connection with the company's mission creates an immediate bond. It shows you're not just looking for any job, but you are passionate about what the company stands for.

Show your content strategy impact

Talking about specific achievements with numbers makes your experience real and measurable. It demonstrates that you know how to make a big difference with your work.

Highlight storytelling success

Detailing your success in creating content that deeply engages and grows the audience underlines your ability to craft compelling stories that drive business goals.

Merge personal passion with professional skills

Expressing excitement about integrating your hobbies or personal interests with your professional role illustrates a deeper level of commitment and creativity.

Close with a forward-looking statement

Ending your letter expressing eagerness to contribute to the company's mission fosters a positive, proactive attitude that hiring managers appreciate.

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Share your personal connection to the company

Talking about your longstanding appreciation for the company’s work makes your application memorable.

Showcase your SEO and content creation skills

Demonstrating your ability to produce content that performs well online signals that you can help increase the company's visibility.

Emphasize content that resonates with audiences

Stating your success in engaging readers highlights your understanding of what captures their interest.

Illustrate your passion for storytelling and travel

Conveying your enthusiasm for adventures and sharing them through content suggests you'll bring genuine insight and excitement to the role.

State your desire to support the company's mission

Ending with your interest in furthering the company’s goals shows that your values align with theirs.

Show your personal connection to the company

Talking about your use of Squarespace for projects shows you're not just familiar with the product; you believe in it. This personal touch adds weight to your application.

Highlight specific achievements

Numbers speak louder than words. Mentioning exact figures like a 30% increase in website traffic showcases your ability to deliver measurable results, which is exactly what hiring managers are looking for.

Translate complex ideas into simple content

Your ability to understand and address user needs, transforming intricate concepts into engaging content, highlights a key skill required for a successful creative content writer.

Express your passion for storytelling

A strong cover letter connects personal passion with company values. Your enthusiasm for storytelling and its impact demonstrates you're not just looking for any job, but a role that aligns with your interests and strengths.

End with a forward-looking statement

Concluding with anticipation for a discussion about alignment with the company's goals suggests confidence and eagerness to contribute to the team, making your application memorable.

Senior Creative Content Writer Cover Letter Example

Highlighting leadership experience.

I appreciate when candidates bring their leadership experiences to the forefront. Mentioning how you 'led a team of writers' speaks volumes about your ability to guide, mentor, and inspire others. It also tells me you're comfortable taking charge and driving projects to completion, qualities we need in a Senior Creative Content Writer.

Senior Content Strategist Cover Letter Example

Seeing company as creative canvas.

By viewing the company as a canvas for your creativity, you're showing a level of enthusiasm and creative ambition that can be very attractive to employers. You're not just looking to fill a role, but to contribute to the ongoing creativity and innovation within the company.

Sharing Your Secret Sauce

Sharing your 'secret sauce' demonstrates a unique blend of skills that sets you apart from other candidates. By combining data-driven insights with storytelling, you're showing your ability to balance hard facts with the human element, which is crucial in content strategy.

Excitement about Role Specifics

Your excitement about the specific aspects of the role shows that you have a deep understanding of what the job entails and are eager to dive into those specifics. This shows you're not just excited about the company or the title, but about the actual work you'll be doing.

Eagerness to Contribute

Your eagerness to contribute to the company indicates your proactive attitude and commitment to the job. It's not just about what you can get from the company, but what you can give. That's a sign of a truly dedicated employee.

Express genuine enthusiasm for the role

Starting with your excitement about the opportunity and respect for the company's impact sets a positive tone and shows genuine interest.

Demonstrate leadership in content strategy

Describing your role in leading a team to achieve impressive results showcases your leadership skills and your strategic thinking in content creation.

Align with the company's mission

Emphasizing your admiration for the company's commitment to value-driven content highlights a shared philosophy, making you a culturally compatible candidate.

Combine passion with skill for team success

Stating your ability to lead and collaborate effectively while being driven by data insights positions you as a versatile and valuable team player.

Invite further discussion on contributions

Concluding with an eagerness to discuss how you can contribute to the company's future successes suggests a proactive and results-oriented mindset.

Demonstrate growth through content strategy

By detailing your role in driving company growth, you communicate your direct impact as a content strategist, making your expertise clear and relevant.

Focus on content that converts

Pointing out your success in creating engaging content that leads to conversions highlights your understanding of content not just as creative expression, but as a strategic business tool.

Show excitement for collaborative success

Expressing enthusiasm for working alongside experts to help businesses indicates your team-oriented mindset and dedication to collective achievement in the social media realm.

Confidently align your skills with the job

Asserting your confidence in your alignment with the job requirements demonstrates self-awareness and clarity in how you can contribute to the company's success.

Professional closing with anticipation

A professional sign-off that looks forward to further discussion is a respectful and optimistic way to conclude your cover letter, reinforcing your interest in the role.

Content Marketing Specialist Cover Letter Example

Show genuine enthusiasm for the content marketing role.

Expressing genuine interest and familiarity with the company makes your cover letter more personal and engaging.

Quantify your content marketing achievements

Providing specific numbers to describe your successes helps me understand the tangible impact you can bring to our team.

Highlight your excitement for team collaboration

Mentioning your eagerness to work within a team underscores your ability to fit into our collaborative culture.

Connect your skills to the company's goals

Drawing a direct line between your abilities and how they can help achieve the company's objectives demonstrates strategic thinking.

Express eagerness to contribute

Closing your letter with a keenness to add value shows your proactive attitude and enthusiasm for the role.

Show your content marketing impact

Talking about a specific success, like the launch of a content series that increased product upgrades, shows me the tangible results you can bring. It's important to see that you don't just create content, but you create content that achieves goals.

Express your excitement for the role

When you talk about what excites you about the job, it tells me that you have a genuine interest in what we do. This enthusiasm is likely to translate into your work, making you a more engaged and motivated employee.

Highlight your unique blend of skills

By mentioning your design background and content creation experience, you're showing me that you bring a diverse skill set to the table. This combination is particularly appealing for a content marketing specialist role, where both writing and visual content are crucial.

Demonstrate confidence in your abilities

Confidence in your fit for the role reassures me that you've thought carefully about how your skills match our needs. It's good to see a candidate who believes in their ability to contribute significantly.

Close with professionalism

A polite and professional closing shows me that you're serious about your application. It leaves a good impression, making me more likely to remember you when deciding whom to interview.

Senior Content Writer Cover Letter Example

Show your passion for travel content in your cover letter.

Highlighting your enthusiasm for a company's campaigns, like Tripadvisor's "Ollie the Owl," shows you've done your homework and are genuinely interested. This makes your application stand out.

Lead with your experience as a senior content writer

When you mention leading a content team to significant achievements, it showcases your leadership skills and your ability to make a tangible impact, which is exactly what hiring managers are looking for.

Highlight your ability to create engaging content

Discussing how you infuse personality, humor, and heart into your writing illustrates your skill in making content relatable and memorable, a key trait for successful brands.

Express excitement for the role

Expressing your enthusiasm to bring your approach to a new company demonstrates your motivation and passion for the role, traits that are highly valued by employers.

Close your cover letter on a positive note

Ending with a thank you and expressing eagerness to join the team leaves a lasting, positive impression on the hiring manager.

Travel Content Specialist Cover Letter Example

Share your lifelong passion for travel.

Starting with a personal anecdote about your early love for travel engages the reader and sets the stage for your passion for the travel content specialist role.

Demonstrate versatility in travel content creation

Mentioning your experience with various travel verticals showcases your broad expertise and adaptability, critical skills for a travel content specialist.

Emphasize the impact of authentic storytelling

Sharing the success of a personal essay highlights your ability to connect with readers on an emotional level, a powerful tool for creating compelling travel content.

Connect your values with the company's

Pointing out the alignment of your storytelling approach with the company's commitment to real traveler experiences demonstrates that you're not just a fit for the job, but also for the company culture.

Express eagerness to contribute to the company's mission

Concluding with your desire to discuss how you can support the company's goals shows your proactive approach and eagerness to be part of the team.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Creative Content Writer Roles

• Brand Journalist Cover Letter Guide
• Content Writer Cover Letter Guide
• Creative Content Writer Cover Letter Guide
• Digital Content Writer Cover Letter Guide
• Medical Writer Cover Letter Guide
• Scriptwriter Cover Letter Guide
• Technical Writer Cover Letter Guide

Other Marketing Cover Letters

• Brand Ambassador Cover Letter Guide
• Brand Manager Cover Letter Guide
• Brand Strategist Cover Letter Guide
• Campaign Manager Cover Letter Guide
• Content Creator Cover Letter Guide
• Creative Director Cover Letter Guide
• Digital Strategist Cover Letter Guide
• Director of Marketing Cover Letter Guide
• Event Coordinator Cover Letter Guide
• Marketing Executive Cover Letter Guide
• Marketing Manager Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Video Editor Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

How to create a freelance writer cover letter that works (with examples)

A cover letter is like a handshake: it tells your clients everything they need to know about you as a person. It hints at work ethic, fairness, talent, and even enthusiasm. For freelance writers in particular, a good cover letter can make a huge difference when trying to secure a freelance writer job .

In this mini-guide, we’re covering everything freelance writers need to know about writing a great cover letter.

What does a cover letter do?

As a freelance writer, a cover letter brings a certain level of humanity into the freelance hiring process. Particularly when hiring from marketplaces like Upwork, freelance writing jobs can feel faceless. You submit a form and hope for the best. Meanwhile, a company hiring freelancers has nothing but a bunch of form submissions to judge people by. The cover letter breaks through that noise to (hopefully) build a human connection.

For a freelance writer particularly, a cover letter also does a few extra things and shares additional information:

Showcase your writing ability : A well-written cover letter is a work sample unto itself.

Build excitement : As a freelance writer, use your language and storytelling writing ability to entice the reader down the cover letter.

Encourage conversation : Share a lot of information, but leave just a bit unsaid in your cover letter so a hiring manager wants to reach out. Ideally, write your cover letter in a way that entices a recruiter to want to learn more about your writing, your experience, your resume, and see if you might be a good freelance writer for them.

4 elements of a strong cover letter

A cover letter as a freelance writer is meant to do one thing: get you to the next step, whether that’s an interview, resume review, or landing the freelance writer job. With that in mind, the strongest cover letters will have the following elements:

1. Awareness of who you’re talking to

As a freelance writer, ideally you’re addressing your cover letters to the person reviewing applications. In most companies that will be the head of the department (for freelance writers, that usually means marketing or editorial), though occasionally HR will step in to support.

Once you’ve figured out who the person is, check out their LinkedIn profile (and updates) to see how they speak and interact with people - then tailor your cover letter to that person. Who knows, you might even find they used to be a freelance writer too!

If you can’t find a specific person, check out the company’s existing content to get cues for tone, style, and topic. And if you’re applying for an anonymous freelance writer job where the company is only named if you get a call back, read the posting carefully then mimic its tone and style in your cover letter.

2. Succinctness

Get to the point in your cover letter. Avoid passive voice (especially when discussing your accomplishments), and don’t make the cover letter longer than it needs to be. Remember: a cover letter is meant to get you to the next step, not give them your life’s story.

You will need to self-edit your cover letter after it’s written, removing any areas you’ve been repetitive or offered too many examples (when one would clarify the point perfectly). This is especially true as a freelance writer, since you need to demonstrate your writing chops in your cover letter.

3. Relevant tone

Whenever possible, research the company’s media kit to understand its vision and the words it uses to describe itself. Use this information as an editorial cue in order to match their tone as best you can in your cover letter (or at least get close to the brand’s tone while staying true to your personal style). If you can’t find a media kit, read interviews with the company’s execs or read the company’s about page. Think about the cover letter writing process almost like an interview you'd do as a freelance writer. Instead of asking questions, you're reading the company's website.

This tip is especially critical for freelance writers, since your cover letter is the first piece of writing a potential client will see. If a brand prides itself on its casual tone and you write a highly-structured, ultra-professional cover letter, you’ll come off as out of touch.

4. Keyword optimization

Write your initial cover letter draft ignoring all keywords, but add them into your cover letter during your self-editing round. First, look for obvious switches where you can sub in your word (e.g. “hard-working”) for their word (e.g. “hard worker”). Then look for context switches where you can reorient an example to better showcase what they are looking for (for example: switching up a client story to highlight your time management skills versus your editorial ability). After that, look for any opportunities to naturally insert a keyword (if you see one that you have a story for, but you hadn’t included in your original cover letter writing).

What to include

When writing your cover letter, here are the key things to include:

An introduction and clear statement of intent : Unless instructed otherwise by the job posting, start your cover letter with a clear introduction and statement of intent (which position you’re applying for). You should also address the cover letter to the hiring manager, if you can identify that person's name.

Demonstrative examples : Use your cover letter to highlight client capabilities—time management, project management, etc.—that aren’t immediately apparent with a writing sample. Tailor these examples to what’s asked or highlighted in the job posting.

Your experience : Explain in your cover letter how your experience sets you up perfectly to be a freelance writer for this company. You can pull example language from the job application and job description, highlighting how you fit that description perfectly.

Link to a relevant portfolio : While your cover letter can be a work sample, you should also include a link to your freelance writing portfolio . Just make sure it’s only relevant samples, not a long web page with dozens of links. This is a great way to show off your writing experience, including both articles and other forms of writing you've done.

Achievements or awards, if relevant : Sometimes the job will require subject matter expertise or demonstrated knowledge in a certain style of writing. On top of work samples, you might want to include any achievements or awards that prove your knowledge in your cover letter. This can be particularly helpful if you have an achievement in a subject but don’t have a specific writing sample for it. This is also something you can bring up in the job interview, if that's a part of the application.

Any additional asks from the job posting : Different jobs will ask for different things, but make sure you include anything that’s asked. Some asks are job-relevant, such as credentials, while others are tasks to assess if you’re paying attention, for example something like “to prove you read this job posting, include the word ‘potato’ in your cover letter somewhere.”

Connection to your resume : Make sure you reference your resume, but don't give away all the details. Instead, use your cover letter to tease what a hiring manager might see in your resume, enticing them to check it out. Note: You should always tailor your resume to each job application process.

Contact information : You will likely include this elsewhere in the application as well, but for good measure you can also include your email address (or marketplace profile URL for direct messages) under your name at the end of the letter.

Pitfalls to avoid

If you want your cover letter to stand out in a good way, avoid these pitfalls:

More than one page : Never write a cover letter that's more than one page unless the job description explicitly requests it. Most of the time, people don't read cover letters if they are longer than one page, which means you risk a client missing out on an important example or quality copywriting skills.

Passive voice : If you naturally write in passive voice as a writer, stomp it out in your cover letter (and resume).

You can usually find passive voice with one of two tests: if there’s no person doing the action (“usually created…”) or when you use two verbs (“mistakes were made”). In all cases, revise. Either edit the sentence to put yourself in the action or, if you didn’t do the action, remove the sentence (see: filler content).

Filler content : Additional segues, “talkative language” (e.g. “as well as” versus simply “and), or explaining what everyone else did in a project are prime examples of cover letter filler content.

Paying another writer to write your cover letter for you : As a freelance writer, paying someone else to write your cover letter is dangerous. It’s either going to be low quality and you won’t get the job, or it will be high quality and your client will expect you to produce that style of writing throughout the project.

Since a lot of freelance writing involves employing your own style, displaying someone else’s style for your cover letter is a huge potential problem that hides your experience.

Examples to take inspiration from

Not sure what your cover letter should look like? Here are three cover letters we like from Great Sample Resume, LiveCareer, and The Balance SMB.

Check out this cover letter example on Great Sample Resume .

Check out this cover letter example on LiveCareer .

Check out this example on The Balance SMB .

Remember to be human in your cover letters

As a freelance writer, the term “cover letter” can spark fear, but you're really just writing an introductory letter to share your experience and work you've done with past clients. Treat it like a conversation with your prospective client about the position instead of a big deal. From there, send it off and hope for the best. In the meantime, work on any existing client work you have or sourcing more deals—then you won’t have time to worry about whether they liked your letter.

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NPR defends its journalism after senior editor says it has lost the public's trust

David Folkenflik

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

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She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

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New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.