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The Definition of Random Assignment According to Psychology

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Random assignment refers to the use of chance procedures in psychology experiments to ensure that each participant has the same opportunity to be assigned to any given group in a study to eliminate any potential bias in the experiment at the outset. Participants are randomly assigned to different groups, such as the treatment group versus the control group. In clinical research, randomized clinical trials are known as the gold standard for meaningful results.

Simple random assignment techniques might involve tactics such as flipping a coin, drawing names out of a hat, rolling dice, or assigning random numbers to a list of participants. It is important to note that random assignment differs from random selection .

While random selection refers to how participants are randomly chosen from a target population as representatives of that population, random assignment refers to how those chosen participants are then assigned to experimental groups.

Random Assignment In Research

To determine if changes in one variable will cause changes in another variable, psychologists must perform an experiment. Random assignment is a critical part of the experimental design that helps ensure the reliability of the study outcomes.

Researchers often begin by forming a testable hypothesis predicting that one variable of interest will have some predictable impact on another variable.

The variable that the experimenters will manipulate in the experiment is known as the independent variable , while the variable that they will then measure for different outcomes is known as the dependent variable. While there are different ways to look at relationships between variables, an experiment is the best way to get a clear idea if there is a cause-and-effect relationship between two or more variables.

Once researchers have formulated a hypothesis, conducted background research, and chosen an experimental design, it is time to find participants for their experiment. How exactly do researchers decide who will be part of an experiment? As mentioned previously, this is often accomplished through something known as random selection.

Random Selection

In order to generalize the results of an experiment to a larger group, it is important to choose a sample that is representative of the qualities found in that population. For example, if the total population is 60% female and 40% male, then the sample should reflect those same percentages.

Choosing a representative sample is often accomplished by randomly picking people from the population to be participants in a study. Random selection means that everyone in the group stands an equal chance of being chosen to minimize any bias. Once a pool of participants has been selected, it is time to assign them to groups.

By randomly assigning the participants into groups, the experimenters can be fairly sure that each group will have the same characteristics before the independent variable is applied.

Participants might be randomly assigned to the control group , which does not receive the treatment in question. The control group may receive a placebo or receive the standard treatment. Participants may also be randomly assigned to the experimental group , which receives the treatment of interest. In larger studies, there can be multiple treatment groups for comparison.

There are simple methods of random assignment, like rolling the die. However, there are more complex techniques that involve random number generators to remove any human error.

There can also be random assignment to groups with pre-established rules or parameters. For example, if you want to have an equal number of men and women in each of your study groups, you might separate your sample into two groups (by sex) before randomly assigning each of those groups into the treatment group and control group.

Random assignment is essential because it increases the likelihood that the groups are the same at the outset. With all characteristics being equal between groups, other than the application of the independent variable, any differences found between group outcomes can be more confidently attributed to the effect of the intervention.

Example of Random Assignment

Imagine that a researcher is interested in learning whether or not drinking caffeinated beverages prior to an exam will improve test performance. After randomly selecting a pool of participants, each person is randomly assigned to either the control group or the experimental group.

The participants in the control group consume a placebo drink prior to the exam that does not contain any caffeine. Those in the experimental group, on the other hand, consume a caffeinated beverage before taking the test.

Participants in both groups then take the test, and the researcher compares the results to determine if the caffeinated beverage had any impact on test performance.

A Word From Verywell

Random assignment plays an important role in the psychology research process. Not only does this process help eliminate possible sources of bias, but it also makes it easier to generalize the results of a tested sample of participants to a larger population.

Random assignment helps ensure that members of each group in the experiment are the same, which means that the groups are also likely more representative of what is present in the larger population of interest. Through the use of this technique, psychology researchers are able to study complex phenomena and contribute to our understanding of the human mind and behavior.

Lin Y, Zhu M, Su Z. The pursuit of balance: An overview of covariate-adaptive randomization techniques in clinical trials . Contemp Clin Trials. 2015;45(Pt A):21-25. doi:10.1016/j.cct.2015.07.011

Sullivan L. Random assignment versus random selection . In: The SAGE Glossary of the Social and Behavioral Sciences. SAGE Publications, Inc.; 2009. doi:10.4135/9781412972024.n2108

Alferes VR. Methods of Randomization in Experimental Design . SAGE Publications, Inc.; 2012. doi:10.4135/9781452270012

Nestor PG, Schutt RK. Research Methods in Psychology: Investigating Human Behavior. (2nd Ed.). SAGE Publications, Inc.; 2015.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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  • Knowledge Base

Methodology

  • What Is a Controlled Experiment? | Definitions & Examples

What Is a Controlled Experiment? | Definitions & Examples

Published on April 19, 2021 by Pritha Bhandari . Revised on June 22, 2023.

In experiments , researchers manipulate independent variables to test their effects on dependent variables. In a controlled experiment , all variables other than the independent variable are controlled or held constant so they don’t influence the dependent variable.

Controlling variables can involve:

  • holding variables at a constant or restricted level (e.g., keeping room temperature fixed).
  • measuring variables to statistically control for them in your analyses.
  • balancing variables across your experiment through randomization (e.g., using a random order of tasks).

Table of contents

Why does control matter in experiments, methods of control, problems with controlled experiments, other interesting articles, frequently asked questions about controlled experiments.

Control in experiments is critical for internal validity , which allows you to establish a cause-and-effect relationship between variables. Strong validity also helps you avoid research biases , particularly ones related to issues with generalizability (like sampling bias and selection bias .)

  • Your independent variable is the color used in advertising.
  • Your dependent variable is the price that participants are willing to pay for a standard fast food meal.

Extraneous variables are factors that you’re not interested in studying, but that can still influence the dependent variable. For strong internal validity, you need to remove their effects from your experiment.

  • Design and description of the meal,
  • Study environment (e.g., temperature or lighting),
  • Participant’s frequency of buying fast food,
  • Participant’s familiarity with the specific fast food brand,
  • Participant’s socioeconomic status.

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random assignment minimizes blank between experimental and control groups

You can control some variables by standardizing your data collection procedures. All participants should be tested in the same environment with identical materials. Only the independent variable (e.g., ad color) should be systematically changed between groups.

Other extraneous variables can be controlled through your sampling procedures . Ideally, you’ll select a sample that’s representative of your target population by using relevant inclusion and exclusion criteria (e.g., including participants from a specific income bracket, and not including participants with color blindness).

By measuring extraneous participant variables (e.g., age or gender) that may affect your experimental results, you can also include them in later analyses.

After gathering your participants, you’ll need to place them into groups to test different independent variable treatments. The types of groups and method of assigning participants to groups will help you implement control in your experiment.

Control groups

Controlled experiments require control groups . Control groups allow you to test a comparable treatment, no treatment, or a fake treatment (e.g., a placebo to control for a placebo effect ), and compare the outcome with your experimental treatment.

You can assess whether it’s your treatment specifically that caused the outcomes, or whether time or any other treatment might have resulted in the same effects.

To test the effect of colors in advertising, each participant is placed in one of two groups:

  • A control group that’s presented with red advertisements for a fast food meal.
  • An experimental group that’s presented with green advertisements for the same fast food meal.

Random assignment

To avoid systematic differences and selection bias between the participants in your control and treatment groups, you should use random assignment .

This helps ensure that any extraneous participant variables are evenly distributed, allowing for a valid comparison between groups .

Random assignment is a hallmark of a “true experiment”—it differentiates true experiments from quasi-experiments .

Masking (blinding)

Masking in experiments means hiding condition assignment from participants or researchers—or, in a double-blind study , from both. It’s often used in clinical studies that test new treatments or drugs and is critical for avoiding several types of research bias .

Sometimes, researchers may unintentionally encourage participants to behave in ways that support their hypotheses , leading to observer bias . In other cases, cues in the study environment may signal the goal of the experiment to participants and influence their responses. These are called demand characteristics . If participants behave a particular way due to awareness of being observed (called a Hawthorne effect ), your results could be invalidated.

Using masking means that participants don’t know whether they’re in the control group or the experimental group. This helps you control biases from participants or researchers that could influence your study results.

You use an online survey form to present the advertisements to participants, and you leave the room while each participant completes the survey on the computer so that you can’t tell which condition each participant was in.

Although controlled experiments are the strongest way to test causal relationships, they also involve some challenges.

Difficult to control all variables

Especially in research with human participants, it’s impossible to hold all extraneous variables constant, because every individual has different experiences that may influence their perception, attitudes, or behaviors.

But measuring or restricting extraneous variables allows you to limit their influence or statistically control for them in your study.

Risk of low external validity

Controlled experiments have disadvantages when it comes to external validity —the extent to which your results can be generalized to broad populations and settings.

The more controlled your experiment is, the less it resembles real world contexts. That makes it harder to apply your findings outside of a controlled setting.

There’s always a tradeoff between internal and external validity . It’s important to consider your research aims when deciding whether to prioritize control or generalizability in your experiment.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Student’s  t -distribution
  • Normal distribution
  • Null and Alternative Hypotheses
  • Chi square tests
  • Confidence interval
  • Quartiles & Quantiles
  • Cluster sampling
  • Stratified sampling
  • Data cleansing
  • Reproducibility vs Replicability
  • Peer review
  • Prospective cohort study

Research bias

  • Implicit bias
  • Cognitive bias
  • Placebo effect
  • Hawthorne effect
  • Hindsight bias
  • Affect heuristic
  • Social desirability bias

In a controlled experiment , all extraneous variables are held constant so that they can’t influence the results. Controlled experiments require:

  • A control group that receives a standard treatment, a fake treatment, or no treatment.
  • Random assignment of participants to ensure the groups are equivalent.

Depending on your study topic, there are various other methods of controlling variables .

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

Experimental design means planning a set of procedures to investigate a relationship between variables . To design a controlled experiment, you need:

  • A testable hypothesis
  • At least one independent variable that can be precisely manipulated
  • At least one dependent variable that can be precisely measured

When designing the experiment, you decide:

  • How you will manipulate the variable(s)
  • How you will control for any potential confounding variables
  • How many subjects or samples will be included in the study
  • How subjects will be assigned to treatment levels

Experimental design is essential to the internal and external validity of your experiment.

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  • Methodology
  • Control Groups and Treatment Groups | Uses & Examples

Control Groups & Treatment Groups | Uses & Examples

Published on 6 May 2022 by Lauren Thomas . Revised on 13 April 2023.

In a scientific study, a control group is used to establish a cause-and-effect relationship by isolating the effect of an independent variable .

Researchers change the independent variable in the treatment group and keep it constant in the control group. Then they compare the results of these groups.

Control groups in research

Using a control group means that any change in the dependent variable can be attributed to the independent variable.

Table of contents

Control groups in experiments, control groups in non-experimental research, importance of control groups, frequently asked questions about control groups.

Control groups are essential to experimental design . When researchers are interested in the impact of a new treatment, they randomly divide their study participants into at least two groups:

  • The treatment group (also called the experimental group ) receives the treatment whose effect the researcher is interested in.
  • The control group receives either no treatment, a standard treatment whose effect is already known, or a placebo (a fake treatment).

The treatment is any independent variable manipulated by the experimenters, and its exact form depends on the type of research being performed. In a medical trial, it might be a new drug or therapy. In public policy studies, it could be a new social policy that some receive and not others.

In a well-designed experiment, all variables apart from the treatment should be kept constant between the two groups. This means researchers can correctly measure the entire effect of the treatment without interference from confounding variables .

  • You pay the students in the treatment group for achieving high grades.
  • Students in the control group do not receive any money.

Studies can also include more than one treatment or control group. Researchers might want to examine the impact of multiple treatments at once, or compare a new treatment to several alternatives currently available.

  • The treatment group gets the new pill.
  • Control group 1 gets an identical-looking sugar pill (a placebo).
  • Control group 2 gets a pill already approved to treat high blood pressure.

Since the only variable that differs between the three groups is the type of pill, any differences in average blood pressure between the three groups can be credited to the type of pill they received.

  • The difference between the treatment group and control group 1 demonstrates the effectiveness of the pill as compared to no treatment.
  • The difference between the treatment group and control group 2 shows whether the new pill improves on treatments already available on the market.

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Although control groups are more common in experimental research, they can be used in other types of research too. Researchers generally rely on non-experimental control groups in two cases: quasi-experimental or matching design.

Control groups in quasi-experimental design

While true experiments rely on random assignment to the treatment or control groups, quasi-experimental design uses some criterion other than randomisation to assign people.

Often, these assignments are not controlled by researchers, but are pre-existing groups that have received different treatments. For example, researchers could study the effects of a new teaching method that was applied in some classes in a school but not others, or study the impact of a new policy that is implemented in one region but not in the neighbouring region.

In these cases, the classes that did not use the new teaching method, or the region that did not implement the new policy, is the control group.

Control groups in matching design

In correlational research , matching represents a potential alternate option when you cannot use either true or quasi-experimental designs.

In matching designs, the researcher matches individuals who received the ‘treatment’, or independent variable under study, to others who did not – the control group.

Each member of the treatment group thus has a counterpart in the control group identical in every way possible outside of the treatment. This ensures that the treatment is the only source of potential differences in outcomes between the two groups.

Control groups help ensure the internal validity of your research. You might see a difference over time in your dependent variable in your treatment group. However, without a control group, it is difficult to know whether the change has arisen from the treatment. It is possible that the change is due to some other variables.

If you use a control group that is identical in every other way to the treatment group, you know that the treatment – the only difference between the two groups – must be what has caused the change.

For example, people often recover from illnesses or injuries over time regardless of whether they’ve received effective treatment or not. Thus, without a control group, it’s difficult to determine whether improvements in medical conditions come from a treatment or just the natural progression of time.

Risks from invalid control groups

If your control group differs from the treatment group in ways that you haven’t accounted for, your results may reflect the interference of confounding variables instead of your independent variable.

Minimising this risk

A few methods can aid you in minimising the risk from invalid control groups.

  • Ensure that all potential confounding variables are accounted for , preferably through an experimental design if possible, since it is difficult to control for all the possible confounders outside of an experimental environment.
  • Use double-blinding . This will prevent the members of each group from modifying their behavior based on whether they were placed in the treatment or control group, which could then lead to biased outcomes.
  • Randomly assign your subjects into control and treatment groups. This method will allow you to not only minimise the differences between the two groups on confounding variables that you can directly observe, but also those you cannot.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

A true experiment (aka a controlled experiment) always includes at least one control group that doesn’t receive the experimental treatment.

However, some experiments use a within-subjects design to test treatments without a control group. In these designs, you usually compare one group’s outcomes before and after a treatment (instead of comparing outcomes between different groups).

For strong internal validity , it’s usually best to include a control group if possible. Without a control group, it’s harder to be certain that the outcome was caused by the experimental treatment and not by other variables.

In a controlled experiment , all extraneous variables are held constant so that they can’t influence the results. Controlled experiments require:

  • A control group that receives a standard treatment, a fake treatment, or no treatment
  • Random assignment of participants to ensure the groups are equivalent

Depending on your study topic, there are various other methods of controlling variables .

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

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Control Group vs Experimental Group

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In a controlled experiment , scientists compare a control group, and an experimental group is identical in all respects except for one difference – experimental manipulation.

Differences

Unlike the experimental group, the control group is not exposed to the independent variable under investigation. So, it provides a baseline against which any changes in the experimental group can be compared.

Since experimental manipulation is the only difference between the experimental and control groups, we can be sure that any differences between the two are due to experimental manipulation rather than chance.

Almost all experimental studies are designed to include a control group and one or more experimental groups. In most cases, participants are randomly assigned to either a control or experimental group.

Because participants are randomly assigned to either group, we can assume that the groups are identical except for manipulating the independent variable in the experimental group.

It is important that every aspect of the experimental environment is the same and that the experimenters carry out the exact same procedures with both groups so researchers can confidently conclude that any differences between groups are actually due to the difference in treatments.

Control Group

A control group consists of participants who do not receive any experimental treatment. The control participants serve as a comparison group.

The control group is matched as closely as possible to the experimental group, including age, gender, social class, ethnicity, etc.

The difference between the control and experimental groups is that the control group is not exposed to the independent variable , which is thought to be the cause of the behavior being investigated.

Researchers will compare the individuals in the control group to those in the experimental group to isolate the independent variable and examine its impact.

The control group is important because it serves as a baseline, enabling researchers to see what impact changes to the independent variable produce and strengthening researchers’ ability to draw conclusions from a study.

Without the presence of a control group, a researcher cannot determine whether a particular treatment truly has an effect on an experimental group.

Control groups are critical to the scientific method as they help ensure the internal validity of a study.

Assume you want to test a new medication for ADHD . One group would receive the new medication, and the other group would receive a pill that looked exactly the same as the one that the others received, but it would be a placebo. The group that takes the placebo would be the control group.

Types of Control Groups

Positive control group.

  • A positive control group is an experimental control that will produce a known response or the desired effect.
  • A positive control is used to ensure a test’s success and confirm an experiment’s validity.
  • For example, when testing for a new medication, an already commercially available medication could serve as the positive control.

Negative Control Group

  • A negative control group is an experimental control that does not result in the desired outcome of the experiment.
  • A negative control is used to ensure that there is no response to the treatment and help identify the influence of external factors on the test.
  • An example of a negative control would be using a placebo when testing for a new medication.

Experimental Group

An experimental group consists of participants exposed to a particular manipulation of the independent variable. These are the participants who receive the treatment of interest.

Researchers will compare the responses of the experimental group to those of a control group to see if the independent variable impacted the participants.

An experiment must have at least one control group and one experimental group; however, a single experiment can include multiple experimental groups, which are all compared against the control group.

Having multiple experimental groups enables researchers to vary different levels of an experimental variable and compare the effects of these changes to the control group and among each other.

Assume you want to study to determine if listening to different types of music can help with focus while studying.

You randomly assign participants to one of three groups: one group that listens to music with lyrics, one group that listens to music without lyrics, and another group that listens to no music.

The group of participants listening to no music while studying is the control group, and the groups listening to music, whether with or without lyrics, are the two experimental groups.

Frequently Asked Questions

1. what is the difference between the control group and the experimental group in an experimental study.

Put simply; an experimental group is a group that receives the variable, or treatment, that the researchers are testing, whereas the control group does not. These two groups should be identical in all other aspects.

2. What is the purpose of a control group in an experiment

A control group is essential in experimental research because it:

Provides a baseline against which the effects of the manipulated variable (the independent variable) can be measured.

Helps to ensure that any changes observed in the experimental group are indeed due to the manipulation of the independent variable and not due to other extraneous or confounding factors.

Helps to account for the placebo effect, where participants’ beliefs about the treatment can influence their behavior or responses.

In essence, it increases the internal validity of the results and the confidence we can have in the conclusions.

3. Do experimental studies always need a control group?

Not all experiments require a control group, but a true “controlled experiment” does require at least one control group. For example, experiments that use a within-subjects design do not have a control group.

In  within-subjects designs , all participants experience every condition and are tested before and after being exposed to treatment.

These experimental designs tend to have weaker internal validity as it is more difficult for a researcher to be confident that the outcome was caused by the experimental treatment and not by a confounding variable.

4. Can a study include more than one control group?

Yes, studies can include multiple control groups. For example, if several distinct groups of subjects do not receive the treatment, these would be the control groups.

5. How is the control group treated differently from the experimental groups?

The control group and the experimental group(s) are treated identically except for one key difference: exposure to the independent variable, which is the factor being tested. The experimental group is subjected to the independent variable, whereas the control group is not.

This distinction allows researchers to measure the effect of the independent variable on the experimental group by comparing it to the control group, which serves as a baseline or standard.

Bailey, R. A. (2008). Design of Comparative Experiments. Cambridge University Press. ISBN 978-0-521-68357-9.

Hinkelmann, Klaus; Kempthorne, Oscar (2008). Design and Analysis of Experiments, Volume I: Introduction to Experimental Design (2nd ed.). Wiley. ISBN 978-0-471-72756-9.

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Statistics By Jim

Making statistics intuitive

Control Group in an Experiment

By Jim Frost 3 Comments

A control group in an experiment does not receive the treatment. Instead, it serves as a comparison group for the treatments. Researchers compare the results of a treatment group to the control group to determine the effect size, also known as the treatment effect.

Scientist performing an experiment that has a control group.

Imagine that a treatment group receives a vaccine and it has an infection rate of 10%. By itself, you don’t know if that’s an improvement. However, if you also have an unvaccinated control group with an infection rate of 20%, you know the vaccine improved the outcome by 10 percentage points.

By serving as a basis for comparison, the control group reveals the treatment’s effect.

Related post : Effect Sizes in Statistics

Using Control Groups in Experiments

Most experiments include a control group and at least one treatment group. In an ideal experiment, the subjects in all groups start with the same overall characteristics except that those in the treatment groups receive a treatment. When the groups are otherwise equivalent before treatment begins, you can attribute differences after the experiment to the treatments.

Randomized controlled trials (RCTs) assign subjects to the treatment and control groups randomly. This process helps ensure the groups are comparable when treatment begins. Consequently, treatment effects are the most likely cause for differences between groups at the end of the study. Statisticians consider RCTs to be the gold standard. To learn more about this process, read my post, Random Assignment in Experiments .

Observational studies either can’t use randomized groups or don’t use them because they’re too costly or problematic. In these studies, the characteristics of the control group might be different from the treatment groups at the start of the study, making it difficult to estimate the treatment effect accurately at the end. Case-Control studies are a specific type of observational study that uses a control group.

For these types of studies, analytical methods and design choices, such as regression analysis and matching, can help statistically mitigate confounding variables. Matching involves selecting participants with similar characteristics. For each participant in the treatment group, the researchers find a subject with comparable traits to include in the control group. To learn more about this type of study and matching, read my post, Observational Studies Explained .

Control groups are key way to increase the internal validity of an experiment. To learn more, read my post about internal and external validity .

Randomized versus non-randomized control groups are just several of the different types you can have. We’ll look at more kinds later!

Related posts : When to Use Regression Analysis

Example of a Control Group

Suppose we want to determine whether regular vitamin consumption affects the risk of dying. Our experiment has the following two experimental groups:

  • Control group : Does not consume vitamin supplements
  • Treatment group : Regularly consumes vitamin supplements.

In this experiment, we randomly assign subjects to the two groups. Because we use random assignment, the two groups start with similar characteristics, including healthy habits, physical attributes, medical conditions, and other factors affecting the outcome. The intentional introduction of vitamin supplements in the treatment group is the only systematic difference between the groups.

After the experiment is complete, we compare the death risk between the treatment and control groups. Because the groups started roughly equal, we can reasonably attribute differences in death risk at the end of the study to vitamin consumption. By having the control group as the basis of comparison, the effect of vitamin consumption becomes clear!

Types of Control Groups

Researchers can use different types of control groups in their experiments. Earlier, you learned about the random versus non-random kinds, but there are other variations. You can use various types depending on your research goals, constraints, and ethical issues, among other things.

Negative Control Group

The group introduces a condition that the researchers expect won’t have an effect. This group typically receives no treatment. These experiments compare the effectiveness of the experimental treatment to no treatment. For example, in a vaccine study, a negative control group does not get the vaccine.

Positive Control Group

Positive control groups typically receive a standard treatment that science has already proven effective. These groups serve as a benchmark for the performance of a conventional treatment. In this vein, experiments with positive control groups compare the effectiveness of a new treatment to a standard one.

For example, an old blood pressure medicine can be the treatment in a positive control group, while the treatment group receives the new, experimental blood pressure medicine. The researchers want to determine whether the new treatment is better than the previous treatment.

In these studies, subjects can still take the standard medication for their condition, a potentially critical ethics issue.

Placebo Control Group

Placebo control groups introduce a treatment lookalike that will not affect the outcome. Standard examples of placebos are sugar pills and saline solution injections instead of genuine medicine. The key is that the placebo looks like the actual treatment. Researchers use this approach when the recipients’ belief that they’re receiving the treatment might influence their outcomes. By using placebos, the experiment controls for these psychological benefits. The researchers want to determine whether the treatment performs better than the placebo effect.

Learn more about the Placebo Effect .

Blinded Control Groups

If the subject’s awareness of their group assignment might affect their outcomes, the researchers can use a blinded experimental design that does not tell participants their group membership. Typically, blinded control groups will receive placebos, as described above. In a double-blinded control group, both subjects and researchers don’t know group assignments.

Waitlist Control Group

When there is a waitlist to receive a new treatment, those on the waitlist can serve as a control group until they receive treatment. This type of design avoids ethical concerns about withholding a better treatment until the study finishes. This design can be a variation of a positive control group because the subjects might be using conventional medicines while on the waitlist.

Historical Control Group

When historical data for a comparison group exists, it can serve as a control group for an experiment. The group doesn’t exist in the study, but the researchers compare the treatment group to the existing data. For example, the researchers might have infection rate data for unvaccinated individuals to compare to the infection rate among the vaccinated participants in their study. This approach allows everyone in the experiment to receive the new treatment. However, differences in place, time, and other circumstances can reduce the value of these comparisons. In other words, other factors might account for the apparent effects.

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December 19, 2021 at 9:17 am

Thank you very much Jim for your quick and comprehensive feedback. Extremely helpful!! Regards, Arthur

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December 17, 2021 at 4:46 pm

Thank you very much Jim, very interesting article.

Can I select a control group at the end of intervention/experiment? Currently I am managing a project in rural Cambodia in five villages, however I did not select any comparison/control site at the beginning. Since I know there are other villages which have not been exposed to any type of intervention, can i select them as a control site during my end-line data collection or it will not be a legitimate control? Thank you very much, Arthur

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December 18, 2021 at 1:51 am

You might be able to use that approach, but it’s not ideal. The ideal is to have control groups defined at the beginning of the study. You can use the untreated villages as a type of historical control groups that I talk about in this article. Or, if they’re awaiting to receive the intervention, it might be akin to a waitlist control group.

If you go that route, you’ll need to consider whether there was some systematic reason why these villages have not received any intervention. For example, are the villages in question more remote? And, if there is a systematic reason, would that affect your outcome variable? More generally, are they systematically different? How well do the untreated villages represent your target population?

If you had selected control villages at the beginning, you’d have been better able to ensure there weren’t any systematic differences between the villages receiving interventions and those that didn’t.

If the villages that didn’t receive any interventions are systematically different, you’ll need to incorporate that into your interpretation of the results. Are they different in ways that affect the outcomes you’re measuring? Can those differences account for the difference in outcomes between the treated and untreated villages? Hopefully, you’d be able to measure those differences between untreated/treated villages.

So, yes, you can use that approach. It’s not perfect and there will potentially be more things for you to consider and factor into your conclusions. Despite these drawbacks, it’s possible that using a pseudo control group like that is better than not doing that because at least you can make comparisons to something. Otherwise, you won’t know whether the outcomes in the intervention villages represent an improvement! Just be aware of the extra considerations!

Best of luck with your research!

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Random Sampling vs Random Assignment

Random sampling and Random assignment are two important distinctions, and understanding the difference between the two is important to get accurate and dependable results.

Random sampling is a proper procedure for selecting a subset of bodies from a larger set of bodies, each of which has the same likelihood of being selected. In contrast, Random allocation of participants involves assigning participants to different groups or conditions of the experiment, and this minimizes pre-existing confounding factors.

Table of Content

What is Random Sampling?

What is random assignment, differences between random sampling and random assignment, examples of random sampling and random assignment, applications of random sampling and random assignment, advantages of random sampling and random assignment, disadvantages of random sampling and random assignment, importance of random sampling and random assignment.

Random sampling is a technique in which a smaller number of individuals are picked up from a large number of people within the population in an impartial manner so that no one person within the population has a greater possibility of being selected than any other person.

This technique makes it possible not to have a selection bias, and, therefore, the sample is so constituted that the results can be generalized to the entire population.

Different techniques of random sampling include – Simple random sampling, stratified sampling, and systematic sampling, all of which have different approaches towards achieving the principle of sampling referred to as representativeness.

Random assignment is the process of distributing participants in experimental research in different groups or under different conditions.

This process also guarantees that no participant tends to be placed in a particular group, thus reducing the possibility of selection bias within a given study. In doing so, random assignment enhances the chances of the two groups’ equality at the different stages of an experiment, so the researcher can effectively link results to the treatment or intervention under consideration without worrying about other factors.

This increases the internal reliability of the study and assists in establishing a cause-and-effect relationship.

Differences between Random Sampling and Random Assignment can be learnt using the table added below:

Aspect

Random Sampling

Random Assignment

Purpose

To obtain a representative sample of a larger population.

To evenly distribute participants across different experimental conditions.

Application

Used in surveys and observational studies to ensure sample representativeness.

Used in experiments to control for variables and ensure groups are comparable.

Process

Randomly selects individuals from the population.

Randomly assigns individuals to different groups or conditions.

Outcome

Provides a sample that mirrors the population’s characteristics.

Ensures that differences observed between groups are due to the treatment or intervention.

Focus

Accuracy of the sample in reflecting the population.

Validity of the experiment by controlling for confounding variables.

Various examples of Random Sampling and Random Assignment

Random Sampling

Random Assignment

Surveying 1,000 randomly selected voters to gauge public opinion.

Randomly assigning participants to a treatment or control group in a clinical trial.

Selecting a random sample of students from a school to study academic performance.

Randomly assigning students to either a new teaching method or traditional method group.

Using random sampling to choose households for a national health survey.

Randomly assigning patients to different drug dosage levels in a medical study.

Sampling customers from different regions to assess brand satisfaction.

Randomly assigning participants to different marketing strategies in an advertising experiment.

Drawing a random sample of participants from a population for a psychological study.

Randomly assigning individuals to different therapy types in a behavioral study.

Some applications of Random Sampling and Random Assignment are added in the table below:

Application

Random Sampling

Random Assignment

Public Opinion Polls

Selecting a representative sample of voters to gauge public opinion.

Not applicable; polls use sampling, not assignment.

Clinical Trials

Sampling patients from a larger population for study inclusion.

Randomly assigning participants to treatment or control groups.

Educational Research

Sampling students from different schools to study educational outcomes.

Randomly assigning students to different teaching methods.

Marketing Research

Sampling customers to gather feedback on a product or service.

Randomly assigning customers to different marketing strategies.

Behavioral Studies

Sampling participants from a population to study behavior patterns.

Randomly assigning participants to various experimental conditions.

Some advantages of Random Sampling and Random Assignment are added in the table below:

Advantages

Random Sampling

Random Assignment

Reduces Bias

Minimizes selection bias, ensuring a representative sample.

Balances pre-existing differences between groups, reducing bias.

Generalizability

Ensures findings can be generalized to the larger population.

Enhances internal validity by controlling for confounding variables.

Reliability

Provides a basis for statistical analysis and valid conclusions.

Allows for clear attribution of effects to the treatment or intervention.

Equal Chance

Each member of the population has an equal chance of being selected.

Each participant has an equal chance of being assigned to any group.

Reduces Sampling Error

Helps reduce sampling error by accurately representing the population.

Ensures that any differences observed are due to the experimental conditions.

Some disadvantages of Random Sampling and Random Assignment are added in the table below:

Disadvantages

Random Sampling

Random Assignment

Cost and Time

Can be costly and time-consuming to implement, especially with large populations.

May be logistically challenging and resource-intensive.

Practical Challenges

May face difficulties in achieving a truly random sample due to accessibility issues.

May not always be feasible or ethical, especially in certain contexts.

Representativeness

Small sample sizes may not fully represent the population, affecting accuracy.

Random assignment may not eliminate all sources of bias or variability.

Implementation Issues

Practical difficulties in ensuring true randomness.

Potential for unequal distribution of key variables if sample sizes are small.

Ethical Concerns

May face ethical issues if certain groups are underrepresented.

Ethical dilemmas may arise if one group receives less beneficial treatment.

Importance of Random Sampling and Random Assignment are added in the table below:

Importance

Random Sampling

Random Assignment

Purpose

Ensures the sample represents the population

Ensures participants are evenly distributed across experimental groups.

Bias Reduction

Reduces selection bias in sample selection.

Minimizes pre-existing differences between groups.

Generalizability

Allows findings to be generalized to the population.

Improves the validity of conclusions about the treatment effect.

Validity

Ensures that sample findings reflect the broader population.

Ensures observed effects are due to the intervention, not confounding variables.

Statistical Analysis

Provides a basis for accurate statistical inferences.

Facilitates robust comparison between experimental conditions.

Random sampling and random assignment are two significant techniques in research that act differently yet are equally important in study procedures.

  • Random sampling makes sure that a sample is selected from the population in a way that will reflect on the whole population, and this helps in reducing bias.
  • Random assignment , on the other hand, is useful in experimental investigations and aims at assigning the participants to the groups equally since it helps in preventing the influence of external variables and keeps only the treatment or intervention factor active.

Combined, these methods increase the credibility of results, allowing the development of more accurate conclusions based on research. By comprehending each class’s roles, research workers keep their studies and conclusions a lot more precise.

Random SamplingMethod Simple Random Sampling Systematic Sampling vs Random Sampling

FAQs on Random Sampling and Random Assignment

What is the difference between random sampling and random assignment.

Random sampling is the one in which subjects are chosen haphazardly from a population so that every member of that population has the same likelihood of being selected. Random assignment is the process of assigning the participants of an experiment to various groups or conditions in a random manner so that any background difference is not a factor.

What is random sampling, and why is it significant to research?

On the other hand, random sampling helps in achieving a representative sample, which helps in making generalizations and cuts down on selection bias.

Why does random assignment help increase the validity of an experiment?

Random assignment equalizes the variability between groups. This way, any variations that are noticed in the study are attributed to the treatment or the intervention.

What are the types of random sampling that are widely used in research studies?

Some of them are simple random sampling, stratified sampling, and systematic sampling, all of which have different ways of obtaining a representative sample.

Can random assignment be used in all types of research?

Although random assignment is optimum for making experiments with the view of finding cause-and-effect relationships, it may not be possible or even immoral in some cases, like in observational research or some healthcare conditions.

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FILL IN THE BLANK random assignment minimizes ______ between experimental and control groups. random sampling minimizes _________between a sample and a population.

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Random assignment minimizes bias between experimental and control groups because it ensures that each group has an equal chance of receiving any given treatment .

Random sampling minimizes bias between a sample and a population because it ensures that each member of the population has an equal chance of being included in the sample.

Random assignment and random sampling are both used to minimize bias between different groups and populations, ensuring that each group or member has an equal chance of receiving any given treatment or being included in a sample .

Learn more about random  here

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  2. Random Assignment in Experiments

    Revised on June 22, 2023. In experimental research, random assignment is a way of placing participants from your sample into different treatment groups using randomization. With simple random assignment, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

  3. study guide for psychology pt.4 Flashcards

    Random assignment minimizes _____ between experimental and control groups. Random sampling minimizes _____ between a sample and a population. differences; differences. In an experimental study, men with erectile disorder received either Viagra or a placebo. In this study, the drug dosage (none versus peak dose) was the?

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    Random assignment minimizes _____ between experimental and control groups. Random sampling minimizes ________ between a sample and a population. Choose matching definition

  5. Random Assignment in Psychology: Definition & Examples

    Random selection (also called probability sampling or random sampling) is a way of randomly selecting members of a population to be included in your study. On the other hand, random assignment is a way of sorting the sample participants into control and treatment groups. Random selection ensures that everyone in the population has an equal ...

  6. The Definition of Random Assignment In Psychology

    Random assignment refers to the use of chance procedures in psychology experiments to ensure that each participant has the same opportunity to be assigned to any given group in a study to eliminate any potential bias in the experiment at the outset. Participants are randomly assigned to different groups, such as the treatment group versus the control group.

  7. Random Assignment in Experiments

    Correlation, Causation, and Confounding Variables. Random assignment helps you separate causation from correlation and rule out confounding variables. As a critical component of the scientific method, experiments typically set up contrasts between a control group and one or more treatment groups. The idea is to determine whether the effect, which is the difference between a treatment group and ...

  8. Random assignment

    Random assignment or random placement is an experimental technique for assigning human participants or animal subjects to different groups in an experiment (e.g., a treatment group versus a control group) using randomization, such as by a chance procedure (e.g., flipping a coin) or a random number generator. This ensures that each participant or subject has an equal chance of being placed in ...

  9. What Is a Controlled Experiment?

    Example: Random assignment To divide your sample into groups, you assign a unique number to each participant. You use a computer program to randomly place each number into either a control group or an experimental group. Because of random assignment, the two groups have comparable participant characteristics of age, gender, socioeconomic status ...

  10. Control Groups & Treatment Groups

    To test its effectiveness, you run an experiment with a treatment and two control groups. The treatment group gets the new pill. Control group 1 gets an identical-looking sugar pill (a placebo). Control group 2 gets a pill already approved to treat high blood pressure. Since the only variable that differs between the three groups is the type of ...

  11. PDF Using Experimental Control to Reduce Extraneous Variability

    General Summary. A true experiment is characterized by a high degree of experimental control, the hallmark of which is random assignment. The research techniques described in this chapter provide the tools with which a researcher can confidently answer questions in the field of behavioral research.

  12. Control Group Vs Experimental Group In Science

    In research, the control group is the one not exposed to the variable of interest (the independent variable) and provides a baseline for comparison. The experimental group, on the other hand, is exposed to the independent variable. Comparing results between these groups helps determine if the independent variable has a significant effect on the outcome (the dependent variable).

  13. Control Group in an Experiment

    Control group: Does not consume vitamin supplements; Treatment group: Regularly consumes vitamin supplements.; In this experiment, we randomly assign subjects to the two groups. Because we use random assignment, the two groups start with similar characteristics, including healthy habits, physical attributes, medical conditions, and other factors affecting the outcome.

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    Random sampling minimizes differences between the sample and a population. Explanation: In research, of any kind, especially when it has to do with experimentation, one central point is the selection of the participants and also, how they will be placed into the different groups that will be necessary, according to the objective of the study.

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