most popular online retailers websites

Top Online Retailers in USA – 2021 Report

Molly Burke

June 17, 2021

Jungle Scout Data Science , News , Product Research , Seller Resources , Seller Strategies , Uncategorized

See how consumers’ preferred retailers and shopping strategies are changing over time with insights from Jungle Scout’s Q2 2021 Consumer Trends Report . 

This report covers the following: 

• Where consumers prefer to shop in Q2 2021, and how this has changed since last quarter
• How often consumers shop online
• Consumers’ shopping habits with regard to Amazon and Walmart
• Consumers’ attitudes and opinions about brands and how brand loyalty is changing in 2021

Insights will be updated quarterly; check back for the most recent data.

Where are consumers shopping? Top online retailers for 2021

We asked consumers where they shopped during Q1 of 2021, both in-store and online. Amazon, Walmart , Target, and eBay are the top retailers among U.S. shoppers. 

Overall, the top five retailers in the U.S. (both online and in-store) in 2021 are: 

• Amazon – 70% of U.S. consumers shopped here in Q1 2021
• Walmart stores – 54%
• Walmart.com – 38% 
• Target stores – 30%
• Target.com – 20%

When broken down into in-store and online retailers, Amazon is still on top. 

Which retailers are gaining or losing consumer favor?  

In-store retailers — including Best Buy, Kohl’s, and Lowes — showed a continued decline in popularity. On the other hand, shopping online at Amazon, Walmart, eBay, and Target remains popular.  

Which retailers gained the most popularity since last quarter?

Consumers have been shopping at the following online retailers more frequently since 2020: 

• Instagram Shop – up 152%
• Houzz – up 122%
• Albertsons.com – up 93%

How often do consumers shop online? 

U.S. consumers tend to shop online frequently — 20% say at least once a day. The majority shop online at least once a week, and nearly every U.S. consumer makes an online purchase at least monthly. 

How often do consumers shop on Amazon and Walmart.com?  

Most consumers shop on Amazon or Walmart.com at least once a month, with many saying they shop at least once a week. 

Shopping on Amazon

68% of U.S. consumers say they are Amazon Prime members.

Additionally, 42% of American shoppers are planning to shop on Prime Day 2021, which is slated for June 21-22. 

When asked why they haven’t shopped on Amazon in the past three months, consumers say:

• they haven’t needed to buy anything (28%)
• they’ve been trying to spend less money (16%)
• they prefer shopping in stores (16%) 

Shopping on Walmart.com 

41%  of consumers have Walmart+ membership (up 7% from Q1) and another 15% would consider joining in the future. 

Consumers say they shop at Walmart.com because they:

• like Walmart’s prices (50%)
• are familiar with its products (39%)
• can get the products they need fast (36%)

Where are consumers searching for products online?  

Consumers primarily use Amazon to find products, while the use of social media channels like Facebook, Instagram, and TikTok continues to rise. 

Consumer preference for using traditional search engines to find products has decreased 25% since Q1, continuing a downward trend since 2020. 

Where consumers are searching for pre-owned products

In addition to new products, consumers have shown an interest in buying and selling pre-owned products in the past year. 

Nearly a third (32%) say they are looking for pre-owned products when they shop online, and 44% of consumers have bought or sold a pre-owned item online over the last 12 months.

Consumers look for pre-owned products at a variety of online retailers, though Amazon, eBay , and Facebook Marketplace are their top destinations. 

*Respondents could select multiple answers. “Other” includes Locanto, Mercari, Oodle, Trovit, and other pre-owned retail outlets. 

Where do consumers plan to shop in the future?  

We asked consumers where they plan on shopping in Q2 2021. Below are the results, broken down by product category. 

Top products consumers plan to purchase in-store : 

• Groceries 47% 
• Cleaning Supplies 43% 
• Over-the-Counter Medicine 43%

Top products consumers plan to buy online : 

• Clothing 57%
• Beauty & Personal Care 55%
• Electronics 54%
• Home & Kitchen 52%

Top products consumers plan to purchase on Amazon :  Books 26% Home & Kitchen 23% Electronics 23%

Top products consumers plan to purchase on Walmart.com : 

• Electronics 21%
• Beauty & Personal Care 20%
• Groceries 20%

Top products consumers plan to buy from online store other than Amazon or Walmart : 

• Clothing 17%
• Pet Supplies 12%
• Vitamins & Dietary Supplements 12%

Brand loyalty in 2021

58% of consumers consider themselves loyal to specific brands in 2021, and 31% say they always look for specific brands when shopping online. 

Consumers tend to be most brand loyal in the following categories: 

• Groceries 88%
• Cleaning supplies 87%
• Beauty & Personal Care 85%
• Clothing 84%
• Electronics 84% 

Consumers favor certain brands for a variety of reasons, though superior quality, consistently low prices, and good customer service are most important. 

Known as “The Everything Store,” Amazon has countless brand options for any given product and is a top destination for brand-loyal shoppers. 69% of consumers say that when they need to purchase a product from a specific brand, they look to see if they can purchase it on Amazon.

For more insights about how consumers spend in general and online, check out Jungle Scout’s latest Consumer Trends Report . 

Molly is a writer on the Jungle Scout team, focusing on research and data-driven content. Before joining Jungle Scout in 2020, Molly was a food blogger and recipe developer. Her background is in nutrition and public health policy.

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40 Best Online Shopping Sites for Women in 2024

Updated: Sep 27, 2023 | BY Taylah McKee

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As the world continues to shift towards digital, online shopping is fast becoming the new norm, especially for women’s clothing stores. Shopping online is convenient, time-saving, and can be done from the comfort of your own couch, which is especially appealing on a rainy day. From the latest trends to timeless classics, we have selected the most reputable and stylish online clothing stores for women to shop in 2023.  

Best Online Shopping Sites for Women

1. machintosh.

Since 1824 Mackintosh has been one of the world’s most influential coat makers. The DNA of the brand surrounds its craftsmanship, unequalled expertise in the manipulation of rubberized fabric, and the constant evolution of its designs. The brand has become synonymous with its outerwear products but also with the introduction of new collections, including the Mackintosh Mainline, and collaborations with some of the world’s leading fashion houses.

SHOP: Machintosh

2. Fair Indigo

As a non-profit organization, the Fair Indigo Foundation strives to improve educational opportunities for children within the communities where their products are made. But what truly sets them apart from other online shopping sites is their unique approach to funding. Not only do they rely on donations, but they also have the support of Fair Indigo, which covers 100% of administrative and fundraising costs. This means that every penny donated goes directly towards the cause. As an added bonus, their commitment to using super premium Peruvian organic Pima cotton ensures that the clothing they sell on Fair Indigo will last for years without sacrificing comfort.=

SHOP: Fair Indigo

If you’re looking for a place to shop til you drop without breaking the bank, Boohoo should definitely be on your radar. As one of the world’s fastest-growing online shopping sites, it’s easy to see why so many fashion lovers have fallen in love with the brand. Boohoo offers up to 100 new pieces daily, meaning that there’s always something new and exciting to discover. Best of all, the majority of the offerings are priced under $70 USD, and they have weekly sales of up to 80% off.

SHOP: Boohoo

4. Nasty Gal

Nasty Gal, an online women’s clothing store, started as a small eBay store selling vintage clothing created by girlboss Sophia Amoruso. As the years passed by, the online shopping site has evolved from selling only vintage pieces to designing the latest fashion trends for women.  Nasty Gal is highly popular among women who enjoy having fun with their clothes and pushing the boundaries of fashion. Their collections are daring, original and offer an endless variety of options to choose from.

SHOP: Nasty Gal

5. Amazon Fashion

Amazon is one of the world’s biggest online shopping sites that offers a vast range of products to suit every budget. From socks to waist trainers, their extensive catalog is easily searchable by brand, price, and size, allowing for a streamlined shopping experience. Additionally, the customers’ review section categorizes many products based on ratings, so you can easily find items that other shoppers have highly recommended. Another perk of using Amazon is that with an Amazon Prime membership , you can enjoy free delivery on many purchases.

SHOP: Amazon Fashion

SSENSE is undoubtedly one of the most popular and exciting online shopping sites for women seeking the very best in fashion. This premier destination is the perfect place to explore, with an incredible assortment of stunning pieces that span the gamut from timeless classics to cutting-edge streetwear . Whether you are looking for high-end designer labels or trendy, independent designs, SSENSE has it all right at your fingertips. The user-friendly website makes shopping a breeze, allowing you to browse and purchase from the comfort of your own home.

SHOP SSENSE

7. The Outnet

If you’re looking for bargain prices on designer brands, The Outnet offers an impressive selection of fashion items. With more than 350 labels to choose from, you can find exclusive discounts on some of the most coveted names in fashion, including Chloé, Stuart Weitzman, and Oscar de la Renta. Whether you’re shopping for your first luxury piece or simply looking for a great deal, The Outnet is one of the best online shopping sites for women to check out.

SHOP: The Outnet

8. Free People

For those who consider themselves free spirits or hippies at heart, Free People is undoubtedly one of the coolest online shopping sites for women. The brand has cemented itself as a go-to destination for dreamy and bohemian-inspired designs that are perfect for any occasion, whether it’s a casual brunch, a stroll on the beach, or even a globetrotting adventure. One of the most appealing aspects of Free People’s offerings is the diversity of its products, which ensures that there truly is something for everyone. In addition, the brand’s Movement label showcases an outstanding assortment of activewear that is not only functional but also stylish.

SHOP: Free People

ASOS is the ultimate online shopping site for women and anyone looking for the latest fashion without the hefty price tag. With an extensive selection of trendy clothing, shoes, and accessories for both men and women, ASOS has something for everyone. Whether you’re in search of basics or the latest fashion-forward pieces, this online clothing store has got you covered. With their reputation for affordability, you can rest assured that you won’t have to compromise style for cost.

10. Shopbop

Shopbop is an online shopping site for women that has quickly become a beloved destination for fashion lovers since its launch in 2000. With an extensive collection of contemporary and designer labels, Shopbop offers shoppers an impressive selection of apparel, shoes, bags, and accessories. What sets this online women’s clothing store apart from others is its lookbook and wardrobe advice features, making the shopping experience even more enjoyable. The site provides style inspiration for any occasion and is a one-stop shop for fashion lovers who appreciate effortless yet chic looks.

SHOP: Shopbop

11. Nordstrom

As a retail industry titan for over a century, Nordstrom has maintained its reputation and continues to expand and innovate in the digital age with its online shopping site platform. Despite being relatively new compared to the brand’s physical stores, Nordstrom’s online store upholds the high standard of customer service and expansive product offerings that Nordstrom has become known for. With a few clicks of a button, customers can explore thousands of fashion items from the comfort of their homes. Rest assured that they’re receiving the same attention to detail and quality that Nordstrom has delivered for generations.

SHOP: Nordstrom

12. Nordstrom Rack

If you’re a fan of designer clothes but don’t want to break the bank, Nordstrom Rack is the place to be. With up to 70% savings on department store and boutique prices, you can shop all your favorite brands while remaining on a budget. Be sure to check out the online shopping sites’ weekly arrivals and stay up to date with the latest fashion trends from the comfort of your own home. And, if you’re on the go, the mobile app makes it even easier to shop on the fly. 

SHOP: Nordstrom Rack

13. Saks Fifth Avenue

Most people have heard of Saks Fifth Avenue, the famous New York department store, and their online shopping site does not disappoint. Saks is known for fashionable and exclusive items; you can now shop them from the comfort of your home. Choose from a wide range of designers, pick the trendiest apparel, handbags, and shoes, and finish off your looks with interesting pieces of jewelry and chic accessories. If you need inspiration, The Edit highlights seasonal favorites and trends, and the editorials are always impressive.

SHOP: Saks Fifth Avenue

14. Verishop

Verishop is the one-stop-online-shop customers love because they have so many different apartments. From men’s and women’s clothing and apparel to beauty and wellness or stylish pieces for your home, this is the best way to find items you love or the perfect gift for friends and dear ones. Shop from both global and digitally native brands, including Billie the Label and leisurewear brand LETT. Another highlight is the fast and free shipping and 24-hour customer service, which makes the whole experience easy and fun!

SHOP: Verishop

15. Forever21

Forever 21 offers super-affordable casual wear that is both cute and stylish. This user-friendly online store is the perfect place to pick up all the trends that you want to try without investing too much financially. The brand also loves social media and often re-posts customers’ photos, so get buying and then get snapping to feel the online love.

SHOP: Forever21

16. MyTheresa

MyTheresa has been around for over 30 years, first as a fashion hotspot in Munich and later as an online extension of the exclusive store. What can you expect from this site? For starters, fast delivery within one business day, free returns within 30 days, and an impressive collection of designer items! The site stocks over 250 international designers and is known as one of the best sites to purchase luxury buys, with big names including Acne Studios, Emilio Pucci, and Fendi.

SHOP: MyTheresa

17. Marks and Spencer

Marks and Spencer, which launched its Australian web store this year, offers a range of relaxed and chic styles that are all well within budget. Check out the brand’s extensive range of accessories to find affordable pieces to match every outfit. Also, explore the M&S & Alexa Chung Collaboration for great vintage-inspired styles.

SHOP: Marks and Spencer

18. & Other Stories

If you live in the U.K., U.S., or one of a selection of European countries, you are lucky enough to shop online at &OtherStories. The brand focuses on the whole outfit, making accessories an essential part of its business. The clothes are nice, but the pieces to buy are bags, shoes, sunglasses, and jewelry.

SHOP: & Other Stories

19. Coggles

Discover your next favorite piece of clothing on Coggles. Featuring designers like Victoria Beckham, Balmain, and Kenzo, you can filter through thousands of beautiful clothes and accessories to find something perfect for you. From sneakers to fine jewelry, it’s the perfect shopping site for a friend or yourself.

SHOP Coggles

20. MatchesFashion

Everyone deserves to treat themselves occasionally, so why not do it on Matches Fashion? From the essentials to the exquisite, this site offers unmatched assistance. If you’re having difficulty deciding or need extra help, let the MyStylist service help you. Whether you’re unsure how to put a look together or need to spark some inspiration, this team is here to help.

SHOP: MatchesFashion

21. Urban Outfitters

Urban Outfitters stocks a huge range of brands and styles to find what you need for your desired price. Filter products by categories, styles, lengths, sizes, colors, brands, and prices to quickly hunt down key items, or click through pages and browse all the lovely styles.

SHOP: Urban Outfitters

22. Luisa Via Roma

From sporty to chic, this site has it all. It offers pieces fresh off the runway, exclusive collaborations, and discounts across some of the world’s biggest labels. If you’re after curated styles that will make you stand out from the crowd, you can’t look past Luisviaroma – it’s the one-stop shop for all things beautiful.

SHOP: Luisa Via Roma

23. ModCloth

Visit ModCloth if you want indie, vintage, and retro-inspired clothing and accessories. This brand’s democratizing approach to fashion is incredibly refreshing, featuring various models on its site and selling styles to suit everyone. Take a look at the dress section to find some truly beautiful pieces that are perfect for summer days and picnics in the park.

SHOP: ModCloth

24. Rag and Bone

It’s pretty awesome being able to shop from the comfort of your home. Rag and Bone have an impressive collection of apparel, footwear, and accessories for all fashion-savvy ladies. The items may come with a higher price tag than many other online stores, but you’re paying for good quality and a brand name that is tried and trusted. You can read about the features and details of the garments you’re interested in and use the size and fit categories.  

SHOP: Rag and Bone

25. American Eagle Outfitters

If you want to update your wardrobe with on-trend clothing and accessories that are also high-quality and affordable, American Eagle is the brand for you. The brand has hundreds of stores across the globe, but its online site also doesn’t disappoint. You can choose from various curvy and cropped jeans or stock up on super cute tops, jackets, and shoes. What more could you want?!  

SHOP: American Eagle

26. Revolve

You can always count on Revolve to bring you the most trendy pieces you’ll need for a season update, and the site features many prominent designer brands. They’ve even added face masks to their list of products —  so you know they’re keeping an eye on current trends and needs. For convenience, fashion lovers can also get their favorite beauty products on the site, which is super appealing because you don’t have to order from multiple retailers. Revolve’s Shop This Look section is also a fantastic way to find outfits you want to recreate, and their dedicated customer service team will help with any issues.

SHOP: Revolve

27. THE ICONIC

THE ICONIC is an online fashion marketplace that stocks some of the biggest designers from Australia and worldwide. Here you can find workout clothes, workwear, formalwear, and footwear for every day of the week. You can get some shopping done for the home while you’re there. With a huge range of prices and incredible pieces to choose from, this is your one-stop shop for all things fashion.

SHOP: THE ICONIC

From elevated essentials to dresses for special events, this online fashion retailer provides great clothes for any occasion. A long list of brands is housed on this platform, such as Finders Keepers, Keepsake, and C/MEO. Put a stylish spin on every outfit you wear, from the office to a night out and everything in between.

Uniqlo is one of the leading brands for women and men worldwide. Founded in Japan in 1974, this retailer specializes in everyday clothing in all types of temperatures. If you’re in the freezing cold, these clothes will keep you snug and warm for hours on end. The effortlessly stylish pieces are made with great quality and are timeless in design.

SHOP: Uniqlo

If you want to look effortlessly cool every time you leave the house, you have to take a look at Showpo. This Australian brand offers the latest designs from their in-house team and other labels that will certainly leave you looking and feeling incredible. This retailer, founded by Jane Lu in 2010, houses brands such as Dr. Martens, Levi’s, and Rolla’s. Plus, there are plenty of shoes and beauty stuff there, too!

SHOP: Showpo

31. Glue Store

Glue Store is the ultimate destination if you’re looking for stylish and casual clothes. While this platform provides thousands of designs for fashion lovers, it isn’t fast-fashion and prides itself on its unique offering for every wearer. There’s an enormous house of brands to choose from here, such as Nude Lucy, Clavin Klein, and Wrangler.

SHOP: Glue Store

32. Everlane

Essentials but elevated, Everlane is more than just your basics. These elegant garments are timeless in nature and created using ethical materials and sustainable practices. With sweaters, trousers, dresses, and T-shirts, you can choose pieces for every day that will last for years to come.

SHOP: Everlane

For decades, GAP has provided high-quality clothes with a fashionable spin. Something here is sure to impress with swimwear, sporting attire, and casual basics all under one roof. Scroll through the thousands of clothing options available, and try to stop yourself from buying everything. Each garment is a staple for the wardrobe, providing the modern woman with clean and elegant fashion choices.

34. River Island

If you want to turn heads when you leave the house, River Island is the place to begin your shopping journey. You can take your style game to the next level with thousands of styles available. From bright colors to more neutral options, the garments seek inspiration from the runway and the season’s biggest trends. No matter the occasion, River Island has you covered.

SHOP: River Island

35. Acne Studios

You can’t go past Acne Studios for the latest styles that inspire the biggest fashion lovers worldwide. Founded in Sweden in the ’90s, this brand houses some of the most influential pieces inspired by streetwear and trending pieces on and off the runway. You will find statement tailoring, funky patterns, structural outerwear, and timeless silhouettes infused with cool and chic elements that will turn some heads. If you want to stand out from the others, this online shopping site is for you.

SHOP: Acne Studios

Online Shopping Sites for Women FAQs

What is the best online shopping website.

The best online shopping sites for women are ASOS, Boohoo, Nordstorm, Free People, Nasty Girl, Farfetch, Rag and Bone, American Eagle Outfitters, and SSENSE.

What are the cheapest online shopping sites?

The cheapest online shopping sites for women are Asos, Boohoo, H&M, Missguided, Nasty Girl, Topshop, Forever 21, and Amazon Fashion.

What is a good website to buy cute clothes?

If you are looking for cute clothing, popular choices for online shopping include ASOS, Boohoo, Free People, H&M, and Nordstrom.

What is the best online boutique store?

ASOS is considered by many to be the best online store because of its inclusivity with sizes and the wide range of products on offer, everything from clothing to makeup and gifts. There is also something to be found for every budget. If you are looking for luxury pieces, you can also shop at Farfetch, MyTheresa, or SSENSE.

What are the best online women's clothing stores?

The best online clothing stores for women include ASOS, Farfetch, Boohoo, SSENSE, NastyGal, and Free People. There are different sites for those who prefer luxury fashion, want statement styles, or want something cheap and simple.

Taylah McKee

Taylah Brewer holds a bachelor's degree in fashion and business and is a skilled writer with several years of experience in the world of online content creation and copywriting. She is passionate about fashion, beauty, and all things lifestyle-related and has been writing for The Trend Spotter since 2016. She currently works as the Head of Digital & Ecommerce at White & Co.

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Top 10 Ecommerce Sites in the USA

Affiliate commissions partially fund our unbiased reviews, at no extra cost to readers. Learn more

• 1) 1. Amazon
• 3) 3. Walmart
• 5) 5. Target
• 6) 6. The Home Depot
• 7) 7. Craigslist
• 8) 8. Best Buy
• 9) 9. Wayfair
• 10) 10. Costco
• 12) Global Ecommerce Top Websites

• Estimated number of monthly visitors (2023): 2.6B

We’ve all been there, clicking “Add to Cart” on Amazon, haven’t we? It’s no surprise, given that Amazon reigns supreme as the top ecommerce site not just in the USA but globally.  Its revenue reflects its popularity, drawing in a whopping $143 billion in the last 12 months ending September 2023.

What sets Amazon as the top ecommerce site is not just its extensive array of products, but its innovative approach to online shopping. It’s the site where you can find virtually anything, from the latest gadgets to everyday essentials.

But it’s far more than retail. Amazon has also dived into groceries with AmazonFresh, entertains millions through Amazon Studios and its Prime app, and powers countless businesses with Amazon Web Services.

• Estimated number of monthly visitors (2023): 689.8M

eBay, a giant in the ecommerce world, began its journey in 1995 as “AuctionWeb.” What set eBay apart was its auction-based format, a fresh take on online shopping that allowed users to bid for products.

Staying current, eBay developed a user-friendly app, making it easy for people to bid, track, and buy items anytime, anywhere. They’ve also upgraded their search and recommendation systems with smarter algorithms, enhancing the shopping experience.

Today, with millions of active users, eBay stands as one of the top ecommerce companies. 

• Estimated number of monthly visitors (2023): 517M

A household name in America since the 1960s, Walmart is a digital and brick-and-mortar retailer giant. Its focus on low prices is what makes them so successful – and it shows in their numbers. Walmart racked in an astounding $82.1 billion in online sales across 12 months ending in October 2023.

Walmart isn’t just a place to grab your weekly milk. Online, it’s a whole universe of products. You can snag the latest electronics, update your wardrobe, or redecorate your living room. 

Walmart.com isn’t just about what Walmart sells. In 2009, they opened up their platform to other sellers – a game changer. Suddenly, you’ve got even more options, from unique finds to top brands, all in one place.

• Estimated number of monthly visitors (2023): 499.8M

Etsy, since its launch in 2005, has been a global marketplace where over 2.5 million sellers meet almost 500 million shoppers looking for something unique. This ecommerce platform started as a solution for artists to sell their work online, and grew from a few hundred to millions of sellers.

A unique aspect of Etsy is the personal shopping experience. You can chat with sellers, request custom items, and feel like you’re part of a creative community.

Etsy’s success stems from its effective revenue model. They charge sellers a fee to list items and take a cut from sales. Plus, they’ve got these cool add-ons like SEO to help sellers get noticed by more shoppers. 

• Estimated number of monthly visitors (2023): 224.9M

Ever popped into a Target store?  Well if you’ve ever travelled to the US, there’s a good chance you have given it’s the second-largest department store in the U.S. But did you know Target’s online presence is just as impressive? In 1999, Target leapt into ecommerce, turning its website into a shopping hub.

Target’s ecommerce platform ensures a seamless shopping experience. Order online, opt for curbside pickup, or get same-day shopping. Their app takes it further, offering rewards, letting you vote on charity funding, and even organise your shopping lists.

Target’s success secret? Owning 41 brands! This smart move gives them a unique product lineup, pulling in more customers. And hey, it’s working – they bagged $75.49 billion in online sales by October 2023.

6. The Home Depot

• Estimated number of monthly visitors (2023): 199.8M

When you think of home improvement, one name stands out: Home Depot. Whether you’re looking to do a complete home makeover or tackle a DIY project, Home Depot’s online store is your digital toolbox.

Besides their brick-and-mortar store chain empire, their digital presence is excellent. Their app, in particular, is like having a personal home improvement guru in your pocket. With augmented reality, you can see how a new sofa or fridge would look in your space before you buy. 

Home Depot’s success lies in its sharp focus on one category and strategic acquisitions, especially in ecommerce, which now makes up 6.4% of its revenue. This smart play has paid off big time, with a hefty $37.7 billion in online sales revenue by October 2023.

7. Craigslist

• Estimated number of monthly visitors (2023): 170.6M

Craigslist is an online store where pretty much anything and everything is just a click away. Since its launch in 1995, it’s become more than just a classifieds site; it’s a virtual marketplace connecting millions across the US.

Need a new apartment? Check. Looking for a rare vinyl record? It’s probably there. Want to offer your skills as a freelancer? Post away. With sections covering jobs, housing, sales, services, and even community discussions, it’s a convenient resource.

Whether you’re buying, selling, or just browsing, Craigslist offers a unique mix. Sure, you’ll find the usual suspects like electronics and media, but it’s the blend of the every day and the extraordinary that keeps users coming back.

8. Best Buy

• Estimated number of monthly visitors (2023): 167M

Best Buy, starting as an audio shop in the 1960s, is now a top spot for all things tech. In 1983, they shifted to consumer electronics, and they’ve been on a roll ever since.

They teamed up with GeekSquad in 2002, making tech support a breeze. As the top consumer electronics retailer in the US, they always have their customers covered – whether it’s setting up your new TV or fixing a laptop.

As shopping moved online, Best Buy kept up. Their website now offers way more than just basic computer electronics and mobile devices. You can find baby products, outdoor living essentials, and just about anything related to health and wellness.

Best Buy’s ecommerce store stands out with “Best Buy Drops,” an innovative approach leveraging their mobile app. During the holiday season, it provides exclusive deals available in limited quantities, creating a sense of urgency. What sets Best Buy apart is their ability to tailor pricing and timing for these offers to entice buyers.

• Estimated number of monthly visitors (2023): 122.3M

Wayfair is where your home decor journey begins. Started in 2002 as CSN Stores, it’s continuing to grow into a bustling online marketplace. Here, over 10,000 suppliers from around the world showcase an array of furniture and home goods.

The secret to Wayfair’s success is smart technology. They use machine learning and data science to help navigate through their extensive catalogue, making your search for that perfect sofa or lamp an easy task.

Behind the scenes, a dedicated team of tech experts and designers works to keep the shopping experience smooth and inspiring. It’s no surprise then that they managed to rake in a decent $12 billion by September 2023.

• Estimated number of monthly visitors (2023): 122M

The last of our top ecommerce sites is Costco, another retail giant where users can find everything they want and need. Costco has made its mark not only in its massive warehouse stores but also online, where over 45% of its members contribute to its ecommerce sales.

Globally, Costco operates over 855 warehouses, and each one is like a city of products that offer quality and value that’s hard to beat. Its Kirkland Signature brand, in particular, reflects its commitment to quality.

Costco’s success boils down to smart growth, great prices, and a loyal membership base. These factors consistently boost their sales, resulting in an impressive $56.72 billion in online sales revenue by November 2023.

How many ecommerce companies operate in the US?

As of 2023, there are approximately 13.98 million ecommerce sites operating in the United States. This makes the U.S. home to about 53% of all ecommerce websites globally, far exceeding any other country.

What is the most popular online store in the US?

The most popular online store in the US, as indicated by consumer feedback, is Amazon. It’s no surprise given that Amazon holds the position of the leading U.S. ecommerce giant with the largest market share.

Global Ecommerce Top Websites

• Top 10 Canadian ecommerce sites
• Top 10 ecommerce sites in Australia
• Top 10 ecommerce sites in Brazil
• Top 10 ecommerce sites in Germany
• Top 10 ecommerce sites in India
• Top 10 ecommerce sites in Japan
• Top 10 ecommerce sites in Mexico
• Top 10 ecommerce sites in Spain
• Top 10 ecommerce sites in the UK
• Top 10 ecommerce sites in the USA

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• Revenue of the e-commerce industry in the U.S. 2019-2029
• Quarterly e-commerce share in total U.S. retail sales 2010-2024
• Quarterly U.S. e-commerce retail sales 2009-2024
• M-commerce retail sales in the U.S. 2019-2027

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Statistics on " E-commerce in the United States "

• Retail e-commerce sales in the U.S. 2000-2023
• U.S. retail e-commerce sales CAGR 2017-2027, by product category
• E-commerce share of total retail sales in the U.S. 2000-2023
• Revenue per user of e-commerce in the U.S. 2020-2029
• Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
• Share of U.S. B2B sales via e-commerce 2020-2023
• Recommerce market value in the United States 2020-2028
• Social commerce revenue in the U.S. 2018-2028
• Revenue share of the cross-border e-commerce market in the U.S. 2017-2025
• Most popular online shops in the U.S. 2024
• Top online stores in the U.S. 2023, by e-commerce net sales
• Leading online marketplaces in the U.S. 2023, by GMV
• Top food & beverages online stores in the U.S. in 2023
• Top fashion online stores in the U.S. in 2023
• Top consumer electronics online stores in the U.S. 2023
• Highest valued e-commerce startup companies in the U.S. 2023
• Number of users of e-commerce in the U.S. 2020-2029
• Penetration rate of e-commerce in the U.S. 2020-2029
• Most popular categories for online purchases in the U.S. 2024
• Most returned online purchases by category in the U.S. 2024
• Attitudes towards online shopping in the U.S. 2024
• ACSI - U.S. customer satisfaction with online retail as of 2024
• Most common devices for online purchases in the U.S. 2023
• Online retail website visits and orders in the U.S. 2024, by device
• Online retail website visits growth in the U.S. 2024, by device
• Online retail order growth in the U.S. 2024, by device
• Cart abandonment rate in the United States 2024
• E-commerce conversion rate on holiday shopping days in the U.S. 2023, by device
• Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
• Leading online marketplaces in the U.S. 2023, based on visit share
• Most downloaded shopping apps in the U.S. 2023
• Most downloaded marketplace apps in the U.S. 2023
• Most downloaded food delivery apps U.S. 2023
• Most downloaded fashion & beauty apps in the U.S. 2023

Other statistics that may interest you E-commerce in the United States

• Basic Statistic Revenue of the e-commerce industry in the U.S. 2019-2029
• Premium Statistic Retail e-commerce sales in the U.S. 2000-2023
• Premium Statistic Quarterly U.S. e-commerce retail sales 2009-2024
• Premium Statistic U.S. retail e-commerce sales CAGR 2017-2027, by product category
• Basic Statistic E-commerce share of total retail sales in the U.S. 2000-2023
• Premium Statistic Quarterly e-commerce share in total U.S. retail sales 2010-2024
• Premium Statistic Revenue per user of e-commerce in the U.S. 2020-2029
• Basic Statistic Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
• Premium Statistic Share of U.S. B2B sales via e-commerce 2020-2023
• Premium Statistic M-commerce retail sales in the U.S. 2019-2027
• Premium Statistic Recommerce market value in the United States 2020-2028
• Premium Statistic Social commerce revenue in the U.S. 2018-2028
• Premium Statistic Revenue share of the cross-border e-commerce market in the U.S. 2017-2025

Leading players

• Basic Statistic Biggest online retailers in the U.S. 2023, by market share
• Premium Statistic Most popular online shops in the U.S. 2024
• Premium Statistic Top online stores in the U.S. 2023, by e-commerce net sales
• Premium Statistic Leading online marketplaces in the U.S. 2023, by GMV
• Basic Statistic Top food & beverages online stores in the U.S. in 2023
• Premium Statistic Top fashion online stores in the U.S. in 2023
• Premium Statistic Top consumer electronics online stores in the U.S. 2023
• Premium Statistic Highest valued e-commerce startup companies in the U.S. 2023

Online shoppers

• Premium Statistic Number of users of e-commerce in the U.S. 2020-2029
• Premium Statistic Penetration rate of e-commerce in the U.S. 2020-2029
• Premium Statistic Most popular categories for online purchases in the U.S. 2024
• Premium Statistic Most returned online purchases by category in the U.S. 2024
• Premium Statistic Attitudes towards online shopping in the U.S. 2024
• Premium Statistic ACSI - U.S. customer satisfaction with online retail as of 2024

Device usage

• Premium Statistic Most common devices for online purchases in the U.S. 2023
• Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
• Premium Statistic Online retail website visits growth in the U.S. 2024, by device
• Premium Statistic Online retail order growth in the U.S. 2024, by device
• Premium Statistic Cart abandonment rate in the United States 2024
• Basic Statistic E-commerce conversion rate on holiday shopping days in the U.S. 2023, by device

Online traffic & mobile apps

• Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
• Premium Statistic Leading online marketplaces in the U.S. 2023, based on visit share
• Premium Statistic Most downloaded shopping apps in the U.S. 2023
• Premium Statistic Most downloaded marketplace apps in the U.S. 2023
• Premium Statistic Most downloaded food delivery apps U.S. 2023
• Premium Statistic Most downloaded fashion & beauty apps in the U.S. 2023

Further related statistics

• Basic Statistic U.S. e-retailers: mass merchant market share 2017
• Premium Statistic E-retail sales growth in United States 2017, by category
• Premium Statistic Australia: most-visted e-retailers 2014
• Premium Statistic E-commerce sales of U.S. web-only merchants 2017
• Premium Statistic Leading e-retailers Asia 2017, by sales
• Premium Statistic Top e-commerce retailers in South Korea 2017, by net sales
• Premium Statistic E-retail sales in United States 2017, by category
• Premium Statistic U.S. Amazon's fulfillment capacity as of 2017 by type and total square footage
• Basic Statistic United States: Top 5 most used shipping methods 2020
• Premium Statistic Number of B2C and C2C e-commerce companies in China 2008-2013
• Premium Statistic Leading e-retailers market share apparel market China Q3 2014
• Premium Statistic JD.com's revenue from self-operated business 2015-2023
• Premium Statistic ROI of leading internet retailers and mail-order companies in Italy 2015-2017
• Premium Statistic Total number of online purchases in Belgium 2015-2018
• Premium Statistic Growth of income from self-operated business of JD.com 2013-2016
• Premium Statistic Number of online retailers in selected European markets 2021
• Premium Statistic Share of retailers with a mobile strategy in place APAC 2018
• Premium Statistic PedidosYa: sales in Colombia 2017-2019
• Premium Statistic Share of companies investing in retail media in France 2018-2023
• Premium Statistic Ranking of online grocery retailers Russia 2021, by number of orders

Further Content: You might find this interesting as well

• U.S. e-retailers: mass merchant market share 2017
• E-retail sales growth in United States 2017, by category
• Australia: most-visted e-retailers 2014
• E-commerce sales of U.S. web-only merchants 2017
• Leading e-retailers Asia 2017, by sales
• Top e-commerce retailers in South Korea 2017, by net sales
• E-retail sales in United States 2017, by category
• U.S. Amazon's fulfillment capacity as of 2017 by type and total square footage
• United States: Top 5 most used shipping methods 2020
• Number of B2C and C2C e-commerce companies in China 2008-2013
• Leading e-retailers market share apparel market China Q3 2014
• JD.com's revenue from self-operated business 2015-2023
• ROI of leading internet retailers and mail-order companies in Italy 2015-2017
• Total number of online purchases in Belgium 2015-2018
• Growth of income from self-operated business of JD.com 2013-2016
• Number of online retailers in selected European markets 2021
• Share of retailers with a mobile strategy in place APAC 2018
• PedidosYa: sales in Colombia 2017-2019
• Share of companies investing in retail media in France 2018-2023
• Ranking of online grocery retailers Russia 2021, by number of orders

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These Are the 30 Best Online Shopping Sites To Bookmark Right Now

Browse for something special.

@t.a.newyork

As a former market editor, a job where I often joked I “shopped for a living,” I came across more brands and retailers than one could ever thoughtfully bookmark on Instagram. The online retail market is extremely saturated, and while doing research for editorials and market stories, it became clear certain retailers control Google searches, leading customers to specific sites and guiding them in what to buy. Those aren’t always the sites that will satisfy you as a buyer, though.

In my extensive market searching, I often found that I was better off heading to some smaller niche retailers to find goods that suited my needs and requirements when online shopping. Those needs include: mindful sourcing, sustainability, price points, and varied ownership. 

Ahead, I’ve laid out 30 online retailers that, whether you’re familiar with or not, are the best places to shop online for items you feel a connection to and know a little bit more about.

@antidotesworld

This sustainable-focused, multi-brand luxury shop provides a mix of basics and very eclectic pieces. You'll likely find a new favorite brand or two when scrolling through Antidote’s assortment. It’s good for just browsing or hunting for a very original gift.

@apocstore

Identifying as a platform for fashion, design, and art, APOC offers some really eclectic pieces, including one-off handmade gems.

@aunecollections

Based in Lisbon, this concept store stocks vintage archival items and contemporary pieces from emerging brands. The in-house brand also offers made-to-order pieces, a way of limiting extra production.

@beklinawoman

This online shop is a mix of in-house label and a tight edit of several other brands with a focus on sustainability. It's best known for knitwear, but don’t forget to peep the comfortable clogs.

Cafe Forgot

@cafe_forgot

This New York concept shop is a labor of love: the owners—two Brooklyn natives—carry designs (many one-off items) from designers they know and personally love. The shop's Instagram is a real joy for discovering new young designers, and when you purchase, you know you’re investing in a piece of artwork. It’s a great place to look if you’re experimental with dressing and style or just want inspiration.

It's likely not the first time you’ve heard of Etsy, and most certainly not the first time you’ve heard it from me. Etsy lands my list because it is the greatest place to search for artisanal and vintage goods if you know exactly what you are looking for. The key is to be as specific as possible in your searches and use several names for an item (i.e. sweater versus knit versus cardigan). It can take time, but man, is it worth it. It's a treasure trove for both vintage and independent sellers, which means you can find many local, sustainable, and hand-made goods. Etsy also lets you shop within your budget via its price range feature. It is also a favorite of mine for interior design.

Frankie Shop

@frankieshop

This boutique is on the higher end, with locations in both Paris and Downtown NYC. It's a favorite of mine not only for really great investment pieces and basics, but also a source for cool styling tricks from their online product shots. It skews trendy with “it” brands and styles. Much of the outerwear is quite timeless and is a category not to miss.

@galeriela

This Black-owned shop focuses on sustainability. The founder, Dechel Mckillian, came from the world of celebrity styling so has an eye for what’s cool with a focus on socially conscious fashion. The items you’ll find here aren’t trend-focused. My personal favorite category is jewelry and accessories, so peep that for some pretty affordable options. Note: this shop does very fantastic sales so look out for those.

@garmentory

Garmentory carries products from over 1000 independent boutiques carrying over 3000 designers from around the world. You can see the exact boutique you're purchasing from when you buy an item. Think of it as a boutique marketplace: Every purchase you make goes through the designer or boutique directly. I’ve found incredible sales on designer items at Garmentory, plus items that are elsewhere totally sold out.

Industrie Africa

@industrieafrica

This boutique carries the latest in African fashion. You can shop a curated edit of the African fashion industry's key new and emerging brands that are otherwise often not available online. The website makes it easy to shop sustainable with a clearly marked sustainability icon on items that fit the standard, which many do. The website also lets you shop by “edit,” which is helpful if you’re looking for something like a gift or a specific thing like a suit or set.

Joan The Store

@joanthestore

Joan is an independent online store based in London showcasing emerging and established brands, including hot brands with items often sold out at larger shops and also emerging brands that you won’t find elsewhere.

La Garçonne

@lagarconne_official

A highly curated shop for the “elegantly understated” customer, La Garçonne carries luxury brands with a specific style in mind: mostly timeless and minimalist. It carries a mix of well-known and under-the-radar luxury brands with products that won’t tire after a single season. Don’t sleep on the sale section. If you loved Totokaelo (RIP) you may find solace in La Garçonne.

@shoplcd

Based in L.A., this high-end shop is an independent concept store that focuses on emerging contemporary designers from around the world, with a focus on sustainability. A mix of accessories, beauty, homeware, and fashion, LCD is a really good place to go for gift-giving.

Lisa Says Gah

@lisasaysgah

LSG focuses on environmentally conscious, female-owned brands. It has a lot of trendy items from “it” brands, and its in-house label is reasonably priced and very, very cool.

Maison de Mode

@maisondemode

This luxury Black-owned multi-brand shop cites itself as a global platform for sustainable fashion. You'll find icons next to products so you know if the brand the item you are buying from includes categories like BIPOC, female-owned, made in the USA, recycled, and charitable. There are really, really good items—both trend-driven and timeless—if you want to purchase an investment piece of quality.

@mall.nyc

This is a shop of independent artists who use unique methods, reimagined materials, and vintage pieces in limited quantities. You will discover a new designer when shopping here, and it’s truly eye candy with items that are very innovative, original, and incredibly creative (think: bungee cord tops and handmade patchwork pants). While items can be pricey (you’re buying art!), you can also find items for great prices (a $50 bucket hat and really cool $40 hand-made one-of-a-kind frilly socks) if you scroll along.

New Classics

@shopnewclassics

Based in Canada, New Classics is a sustainability-driven luxury online retailer embracing the idea of “slow fashion” and allowing customers to know exactly where the product they’re purchasing is from with a comprehensive “standards” index, useful for knowing details about the item like if it was handmade, organic, fair-trade, recycled, made in the U.S.A. or Canada, etc. And beyond that, it carries really cool new labels of clothing, accessories, beauty, and homeware.

No. 6 Store

@no6store

A mix of vintage and contemporary goods, No. 6 also has an in-house label of clothing, accessories, and footwear, most famous for iconic clogs in various styles. The store is, in my opinion, synonymous with upscale Downtown NYC style. I personally found the coolest pair of recycled denim—two different jeans made together—back when I was in college that I still treasure today. I can also confirm the clogs wear well, and you’ll have them for life. Be on the lookout for sales, as it's on the pricier side and the sales are very, very good.

Not Just a Label

@notjustalabel

With a roster of over 35,000 brands since its birth in 2008, NJAL is an online shop with brands you will not find elsewhere, coming from over 150 countries. You can even search by country of origin. NJAL invests in artists, from wearable everyday items to statement pieces. Because the brands are small and independent—with product that is often handmade—the items skew on the pricier side.

@theoutnet

A top place for designer items at serious discounts. I have found archival designer gems at The Outnet for a fraction of their original cost, including items I had coveted from the time it walked the runway. Think: Net-a-Porter (its sister site), but at a fraction of the cost. The Outnet also has seasonal sales, which discount these items even further. Sizes and quantities are limited, which can certainly be frustrating, and during sale season, items sell out very fast. Similarly, the sister website Yoox is also a great place for the same sort of thing (though their product imagery isn’t quite as good).

@shop_peche

This Instagram-popular shop is known for its accessibility and low-priced goods. I love the flats, loafers, and knitwear. Sizing is fairly limited.

Source Unknown

@sourceunknown.store

A multi-brand retailer with a focus on contemporary trends, Source Unknown was founded in 2020 and has since been a popular shop for trend-focused, wallet-friendly items. One thing to note: sizing options are limited.

Stand Up Comedy

@standupcomedytoo

Known for the “uncommon,” this shop is a limited and eclectic mix of goods. It specializes in experimental and progressive clothing, accessories, art objects, and printed matter. It’s kind of like going to an online art fair, but with a focus on fashion. Prices reflect the artistic and often handmade quality of the items.

@t.a.newyork

Founder Telsha Anderson began T.a. as a luxury concept store, providing products that she personally sourced from countries around the world. You’ll find brands—both established and new—that you won’t find in many other places, all in line with Anderson’s incredibly cool style. Its community on Instagram is like a fun group you want to be a part of.

@thebreak

The Break is a shop in Greenpoint, Brooklyn, that carries both vintage and contemporary designs. The founder Hannah Richtman sources everything herself, and the shop has some of the best vintage jeans and outerwear in a vast range of sizes. The shop holds flash sales and Instagram Stories sales, which are first come, first serve. I personally have notifications turned on.

The Folklore

@thefolklore

Based in NYC, The Folklore carries luxury and emerging African fashion brands. There is limited stock of each product, which boasts a mix of both statement pieces and everyday basics.

@shopthrilling

Thrilling is a network of local vintage boutiques across the country. All 150+ stores on the platform are independent businesses, and 95% of them are women- and POC-owned. It has an extensive amount of really eclectic statement pieces and staple items including incredible knits and statement jackets. 

@vasquiat_official

Vasquiat is a membership-based online platform where members can pre-order next season’s collections at a discount. The site carries the coolest new international brands and trends—accessories and clothing included. The pre-order system also helps reduce the excessive production of goods.

@wconcept

An online center for over 1000 global independent designers, W Concept is a place to go if you want to find a specific item you’re looking for (think: “oversized collar blouse” or “double-breasted checkered overcoat”). The site also holds some of the best seasonal sales out there.

Wolf & Badger

@wolfandbadger

Originally based in London but now expanded to New York, Wolf & Badger is a marketplace exclusively for independent designers—over 1000 of them—that manufacture and source sustainably and ethically. To help you know what you’re shopping, W&B attributes icons to brands who have achieved a certain minimum standard across the different verticals of conscious retail and production. 

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Top 17 Online Shopping Websites To Bookmark For 2024

Darren DeMatas

February 16, 2024

[show_reviewed_by_link]

In addition to receiving commissions generated through affiliate marketing, we are able to fund our independent research and reviews at no extra cost to our readers. Learn more.

If you’re like most consumers, online shopping is a normal part of your daily life. From groceries to electronics to fashion and everything in between, shopping online seems to be the way to go.

Whether it’s the appeal of shopping from your own home for everyday essentials or looking for great prices on brand-new items, there are many good reasons for shopping online. You get amazing benefits like finding more deals and a larger selection than you can indoors. Not to mention shopping in your pajamas!

Today, many online shopping websites make it easy to get what you want, so we’re here to talk about the best online shopping sites only. 

Whether it’s due to selection, a fantastic online shopping experience, exemplary customer service, or just that the company offers free shipping, we’ve compiled a list of the top players in online shopping.

If you want to know where you should be shopping (and why), keep reading.

Let’s start with the best. Amazon has revolutionized the way we shop – for the better . They offer a huge selection, quick shipping, a valuable membership option, and that all-too-easy buy now button that speeds up the checkout.

Amazon doesn’t directly compete with independent designers; it hosts them. As an online marketplace , Amazon allows you to seamlessly shop through everything from toilet paper to collections from luxury brands and designer fashion (like Oscar de la Renta). 

Although it started as an online bookstore , Amazon soon became much more – to the point that it’s hard to imagine life without it. For it’s March 2023 report, this ecommerce giant raked in $524.89B in revenue .

In addition to an endless selection, Amazon included arguably some of the fastest shipping times thanks to Prime. Prime is a membership option that gives participants exclusive access to everything from two-day shipping (or as fast as the same day) to discounts at other retailers (like Whole Foods) and video and music streaming.

Lastly, Amazon developed (and patented) the “buy now” button, making it ridiculously easy to purchase what you want quickly.

While Amazon is not necessarily known for the best customer service or rock bottom prices, it is undoubtedly one of the best online shopping sites that will deliver what you need (regardless of what that is) in record time.

Within the past few years, Amazon has stepped up its game with additions like Amazon Fashion, Amazon Echo, Ring Devices, and other smart technology! 

While Amazon is dominated the world of ecommerce, its sellers may tell a different story. Sellers on Amazon make little to nothing, especially compared to the company’s startling revenue that only seems to be increasing. Selling on Amazon is a good way to dip your toe into the ecommerce business , but I wouldn’t go in with high expectations.

Much like Amazon, A libaba is an online marketplace with an extensive range of items . Coming in at around $126,491 million in 2023, It is the world’s number one business marketplace.

Want the latest style of graphic tees, personalized jewelry, or tech at affordable prices? 

Alibaba and their sister company, AliExpress is the perfect service provider.

As a company based in China, the overseas aspect ensures competitive pricing on almost all products. It also typically comes with lower minimums for businesses purchasing items in bulk.

However, unlike Amazon, don’t expect that affordable price to come with quick delivery. There is no same-day shipping with Alibaba, and consumers can sometimes perceive purchases as lower quality .

If you’re looking for beauty products for daily use (and you’re almost out), stick with Amazon. If you’re selling beauty products in your business or as an online retailer , Alibaba is the go-to online site.

Walmart was a well-known brand long before online shopping was crucial to our daily lives. Not only is Walmart known for having a wide range of items, but it also established itself as a discount warehouse that competes on price.

As online shopping gained traction, so did Walmart’s own ecommerce solution.

In 2023 alone, online shopping resulted in more than $80 billion in sales from Walmart U.S., Walmart International, and Sams Club combined. It’s a simple, easy-to-use, and navigates website, and affordable options ensure the right combination for any savvy shopper.

While you won’t find luxury fashion on Walmart’s website, you will find current, cute clothes and everyday wear, home decor, grocery items, furniture, toys, and much more at cheap prices.

In addition to everything the site offers, Walmart utilizes the online shopping site seamlessly with its many brick-and-mortar retail locations . That gives anyone who shopped online options to choose delivery or in-store and curbside pick-up.

And if you don’t like what shows up, free returns by mail, scheduled pick-up, or the local store make it easy to shop confidently.

Resources: Sell on Walmart Marketplace

If you have spent any time at Home Depot, you know these home improvement warehouses offer everything from painting to gardening supplies and kitchen tiles to equipment rentals. And when it comes to online shopping sites, it’s no wonder they have made a seamless experience for the DIYer (or contractors needing supplies). This go-to supply brand has reached ecommerce success, bringing in just above $35 Billion for the fiscal three months that ended Jan. 29, 2023.  

When you shop online with Home Depot, you have several delivery options. On most orders over $45, normal delivery is free, but you can also select a same-day delivery option within certain parameters. As you might expect, the cost depends on what you order. A pack of nails isn’t the same as a new washer and dryer, but just like other retailers we’ve covered, the individual stores act like their own warehouses to support the Home Depot online shopping experience.

Target, like Walmart, is an online retailer that is supported by its many retail locations.

Target is the ultimate destination for the latest styles for fashion lovers, from men’s and women’s clothing to kid’s clothing. Target is known for high-quality clothing and partnerships that have introduced designer brands into the retail space. In the summertime, expect to find amazing swimwear options, and they even have an incredible plus-size section. In addition, Target has areas for home goods, electronics, toys, groceries, and more in its own warehouses.

Target’s online stores took the in-store experience and introduced it to shoppers buying online, generating a revenue of $109.272B for the twelve months ending April 30, 2023. With a simple-to-use site that integrates seamlessly with stores, you can have same-day delivery and in-store or curbside pick-up options to get things done quickly and easily.

Target has a RedCard option that offers free 2-day shipping. Shipping is also free when you spend more than $35. And with sales and in-app offers, you can often find coupon codes to make your order even more affordable!

If you’ve ever shopped at a Best Buy store, you know they are the one-stop shop for all things electronics. With revenue for the twelve months ending April 30, 2023 at $ 45.118B billion, their online store makes the list of the best online shopping sites.

Whether you’re looking for a new tv, laptop, iPhone, or appliance, Best Buy is the major retailer in the electronics space. 

In addition to selection, daily deals make it easy to save money on the Best Buy shopping site. And like some of the other online stores with retail locations, if you prefer to pick up in-store, Best Buy makes that easy too.

Shopping online for furniture can be daunting. Most items are larger than simple fashion items, but they’re also more intricate to assemble and need to be measured to fit into small spaces.

The good news is that Wayfair makes buying furniture easy with its online shopping website.

The first thing Wayfair does well is make finding what you need in a sea of items simple. Thanks to filters and sorting, you can narrow down an item quickly. They also integrate reviews and a high level of detail about every piece so you can get a better idea of how it will work in your house. Their intuitive shopping experience has certainly paid off since they reported $12.0 billion in net revenue for the twelve months ended March 31, 2023.

Wayfair’s online store isn’t completely free of shipping costs, but with a low cost of under $5 for orders under $35, you’ll rarely pay anything given the type of items they sell .

With revenue for the twelve months ending March 31, 2023 at $9.822B , it’s no shock that eBay made the list of top shopping websites. When it comes to online shopping sites, eBay is a recognizable name.

The site features millions of items, from vintage clothing and vintage pieces to designer items to electronics and rare postage stamps.

Online shopping was revolutionized when eBay created its marketplace, allowing individuals and businesses to sell items on the platform to the end user.

While pricing varies by vendor, the competitive nature of the site means that eBay has affordable prices compared to online shopping sites.

It also has buyer protection in place to make the online store more trustworthy than it might be to buy something from a stranger in another situation.

If you’re looking for something unique, whether new or old, skip the department stores and traditional online shopping sites in favor of a world that allows you to connect with anyone selling anything .

Famous for its bulk items, this shopping website report for the full-year 2023, they expect Costco’s Revenues to grow 8% y-o-y to $245 billion . The Costco model has relied on selling products in a warehouse, where buying in bulk helps support affordable prices.

At Costco, you can get anything from bulk cereals and toilet paper rolls to fine jewelry (like wedding rings) and home decor. Shopping at Costco can save money and introduce you to new and unique brands.

So how does the in-person experience compare to shopping at Costco’s online company website?

The first big difference that makes Costco one of the best online shopping sites is that the required standard membership doesn’t apply online. And while a 5% surcharge is added if you’re not a member, it still is competitive with standard pricing from other online stores.

When it comes to delivery, same-day delivery is free if you spend more than $35, and 2-day delivery is free if you spend more than $75.

Another difference that makes Costco’s online shopping website a top-tier option is that they offer more products (approximately 10,000) online, which is more than double what you’ll find in a typical warehouse.

Shopping at Costco online means you can access a wide range of products at competitive pricing and delivery time.

Kohl’s

You may enjoy shopping at Kohl’s if you’re looking to save money on stylish clothes, shoes, jewelry, and home goods.

Thanks to promotions like Kohl’s Cash and competitive pricing, Kohl’s has seen an increase in online revenue . And its online store provides even more access to trendy pieces and classic styles that satisfy everyone in the home. 

Shopping at Kohl’s online gives you an amazing assortment of options due to Kohl’s online-exclusive items. With these items, you can feel unique knowing you have something that can’t be found in stores!

One of the reasons Kohl’s makes this list is because their commitment to value continues when you shop online. Visitors can easily use Kohl’s Cash, gain discounts by signing up for newsletters, and choose a local store to utilize in-store pick-up.

While Kohl’s may not be in the category of cheapest online shopping sites, it definitely provides an excellent option for anyone who wants to use an online fashion retailer that cares about delivering a good value.

Much like Wayfair, Overstock is known for selling items in the furniture and home decor market. They offer a wide range of items, from rugs to tables to lighting.

Overstock also makes it easy to find what you want on its massive online shopping website.

Another way Overstock makes buying furniture less daunting is by using testimonials for each item, clear descriptions, measurements, and more. But, unlike their competitor Wayfair, Overstock offers free shipping without the $35 minimum.

Overstock is one of the best online shopping sites if you’re in the market for furniture and you want free shipping for even the smallest items. Their amazing deals and free shipping have earned them a revenue of  $381.14M  in the quarter ending March 31, 2023 and a spot on the top shopping sites.

Another easily recognizable name in the ecommerce industry, Etsy is an unsurprising marketplace that makes our list of the best online stores with their revenue for the twelve months ending March 31, 2023 at $2.628B .

Unlike eBay, where items could be new, used, etc., Etsy is a marketplace for handmade items (Amazon has also entered this space with Amazon Handmade ).

If you want to purchase a table or rug but don’t want to buy it from one of the big-name retailers, you can jump over to Etsy’s online store and support a local artist who may be in another state or country.

You’ll find a wide mix of items on Etsy, from sustainable clothing to baby bibs to home decor items and more. Plus, you’ll be supporting an individual or small business rather than a large name.

Etsy makes it incredibly easy to shop small while maintaining a user-friendly experience.

Wish is on our top shoppers’ list because it is one of the cheapest online shopping sites and marketplaces.

Wish vendors sell items like women’s clothing, handbags, electronics, and various gadgets at deeply discounted prices. And while that is enough to make it fun to shop, it’s one of the only reasons it makes the cut for a top online store.

Due to the low prices, some consumers find that a woman’s clothing might look more like a child’s garment when they purchase it.

Fortunately, reviews are included, so be sure to check those as you have fun searching for anything at a discount.

Despite their extremely low costs and often mixed reviews, they are expecting revenue to be in the range of   $91 million to $102 million for 2023!

Best Clothing Stores

Who doesn’t love the beauty of shopping at a clothing store? And shopping at one online only makes it that much better.

Now that we’ve covered a general list of the best online shopping sites , it’s time to jump into the best clothing stores. From those with designer clothes to free returns, we’ve got you covered. You’ll find everything from high-end brands to affordable fashion on these top clothing websites.

There are plenty of reasons to shop online, but if you’re looking for some great deals, check out our list of the best online clothing stores. All of these stores have their own handy, user-friendly apps that you can install through Android or iOS. Most of these stores are active on social media, so if you want to find the best deals on items like necklaces, t-shirts, outerwear, and more, be sure to check them out. Following stores on social media will also get you the chance to win prizes like gift cards.

Nordstrom is known among fashion lovers for its selection of designers (you’ll find Free People to Gucci here, among others) and its exceptional customer service. So when you shop online, you can expect that and more from this excellent brand.

One example is Nordstrom’s policies on shipping and returns.

You can choose whatever is best for you, including free shipping to a local store or an address of your choice. Drop your items off at a store or use the free mail option for returns.

Nordstrom’s online experience makes it easy to enjoy browsing and to feel confident when you shop.

Does Nordstrom’s price tag make you cringe? Not a problem. Nordstrom Rack is the ultimate savior for designer styles at amazing deals and is a sister brand to Nordstrom.

The first thing you’ll notice about Nordstrom Rack is its size. It’s not just smaller than most department stores, but it’s also smaller than many discount retailers. That means you’ll likely find better deals here for inexpensive luxury items. And if you don’t see what you want, they offer free shipping on all orders over $89.

With the popularity of Nordstrom and Nordstrom Rack’s online stores combined , this brand had a value of 15.53B in January 2023.

Reporting a revenue of $ 3.93B to end the year last year, ASOS is a high-quality online retailer with over 850 clothing and cosmetics brands. The focus is on the latest styles, attracting a younger crowd looking for what’s current.

Online, ASOS makes it easy to sort through categories with numerous filters and attractive, inclusive sizing options.

When it comes to shipping, you’ll find a free option for orders over $50 and expedited options if you’re in a hurry. You can also send your order to a UPS or Nordstrom collection point, making it easy to get your trendy items on the double.

American Eagle Outfitters

American Eagle Outfitters is a great option if you’re on the hunt for youthful, trendy items. This shopping mall staple is projecting for the full year of 2023, to grow revenues 2.3% y-o-y to $5.1 billion . It has slightly better quality than competitors like Forever 21 but at a lower price point than ASOS and Nordstrom.

American Eagle Outfitters has a heavy focus on women’s clothing, including jeans and activewear, and you can shop its robust options in various departments.

Once you find what you like, you can usually find a good coupon code to make it more affordable. And, if you spend more than $75, shipping is free.

Need to return an item?

Thanks to American Eagle Outfitters retail locations, you can quickly return them in person for free or send them back by mail for a restocking fee of $5.

American Eagle Outfitters is the online shopping website for you if you’re looking for a wide selection of quality, stylish items in a mid-price range.

Looking for a fast fashion site that has it all? The UK retailer Boohoo is the place to shop for men’s and women’s trendy clothing. Boohoo typically has a higher price point than competitors like Forever 21, but the site features plenty of sales, so you can still get a good deal on what you love. 

Another bonus of Boohoo is its line made of recycled materials that support a commitment to sustainability. 

One thing to note, Boohoo isn’t as competitive on shipping, and you may not know where those items are coming from, so expect to spend $9.99 and up for shipping options and wait up to 8 days for delivery if you’re in the US. Despite the higher shipping costs and wait times, they still managed to make $1.78 billion USD in sales .

Boohoo owns a similar shopping website, Pretty Little Thing, where you can find an amazing selection of chic styles to choose from. Boohoo bought out Pretty Little Thing and has made the two brands staples in a stylish and sustainable fashion.

Don’t Forget to Bookmark These Incredible Sites!

And there you have it!

We’ve wrapped up our list of top online shopping sites for 2023. Be sure to bookmark these amazing websites for your next shopping extravaganza! You won’t be sorry.

Whether you want to buy a handmade gift for a friend, hair care or skincare products, a trendy item for going out, or just some basic toilet paper, you can find the best online shopping sites to meet your need. In today’s day and age, you can shop from home with ease and convenience. Everything you could possibly need is just a few clicks away!

Want to learn more about starting your own ecommerce business? Check out our article here .

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Who are the Top 1000 online retailers in North America? [Member-exclusive content]

Digital Commerce 360’s 2022 edition of the Top 1000 database, which ranks the largest online retailers in North America based on their 2021 web sales, is officially live. Our analysts have been busy studying the financial performance of the big players on this list and digging into other key performance metrics to identify ecommerce trends for our Top 1000 analysis report, which launches later this month. Here’s a sneak peek of some of our findings…

How did big retailers vs. SMBs grow online sales in 2021?

The upper echelon of the Top 1000 online retailers — those taking the Top 500 spots in the rankings — represented more than 96% of the larger group’s collective $1.01 trillion in 2021 ecommerce sales.

The Top 500 giants — like Amazon.com Inc. (No. 1 in the Top 1000), Walmart Inc. (No. 2), The Home Depot Inc. (No. 4) and Target Corp. (No. 5) — dominated retail headlines during the first year of the pandemic thanks to their large fulfillment networks and the explosion of demand for omnichannel services. But while this Top 500 cohort collectively increased online revenue by 45.7% year over year in 2020, their web sales growth slowed significantly to 15.5% in 2021. That was because shoppers returned to brick-and-mortar stores, and buy online, pick up in store and curbside offerings became less critical post-vaccine. Even so, these big names largely managed to maintain pandemic-driven gains in their digital divisions and even build upon them.

Meanwhile, the Second 500 online retailers — those ranked Nos. 501-1000 with $133.7 million or under in 2021 web sales — saw less fluctuation in their web sales growth during the last couple of years. This cohort may not have capitalized as much on the 2020 surge in ecommerce as shoppers turned to more familiar names with deeper supply chain connections, growing at 24.5%, or roughly half the rate of the Top 500. But the Second 500’s SMBs grew at a faster clip than the Top 500 in 2021 at 21.9% — driving up the performance of the overall Top 1000, which reached 15.7%.

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You are here: Influencer Marketing Hub » eCommerce » Top 40 eCommerce Companies in the USA for 2024 (by Web Sales)

Top 40 eCommerce Companies in the USA for 2024 (by Web Sales)

The US is considered the world's most developed market for online shopping and is a global standard for eCommerce. The eCommerce segment accounts for over $1 trillion in annual retail sales in the US, or 13% of the total retail industry and $5 trillion globally.

This tremendous growth is led by some of the top eCommerce companies such as Amazon, eBay, and brick-and-mortar retailers like Home Depot.

There has been a significant improvement in the annual eCommerce web sales, especially due to the accelerated adoption of online shopping during the COVID-19 pandemic.

Here's a list of the top eCommerce companies in the US in terms of web sales.

VIEW TOP ECOMMERCE COMPANIES IN THE USA

Top 40 eCommerce Companies in the US for 2024:

8. shop bbc, 9. the home depot, 10. best buy, 11. infobae, 16. wayfair, 17. mercari, 25. disney movie club, 26. deviant art, 27. springer.com, 30. doordash, 33. old navy, 34. nvidia corporation, 37. cbs sport, 38. walgreens, 39. cvs corporation, 40. poshmark, frequently asked questions.

Founded in the US in 1994, today, Amazon is the undisputed leader in the retail segment across the world. The platform started as an online bookstore that later diversified to a range of products, including electronics, apparel, media, furniture, food, toys, and jewelry.

With a US traffic tally of a whopping 2.1 billion visits in January 2022, Amazon’s total monthly visits in this market are almost 3.3 times the size of its nearest competitor, eBay. Likewise, in terms of market share , Amazon’s US eCommerce market share (41%) is nearly 10 times more than that of eBay (4.2%).

A pioneer in the eCommerce segment, eBay is one of the biggest online marketplaces that allow both people and businesses to sell directly through its online auction platform.

Starting small in 1995, eBay soon expanded to more than 20 countries, organizing the sale of products ranging from electronics, fashion, cars and vehicles, home and garden furnishings, to sports and toys.

Slice & Dice

Build a list of eCommerce & D2C companies based on attributes made possible for the first time with Commercepedia

Launched in 1883, Kroger began investing in online grocery many years prior. In 2018, the brand formed a partnership with UK-based tech company Ocado to improve the efficiency with which online grocery orders are fulfilled.

The partnership aimed to use automation and AI technology to better fulfill online grocery orders. Most Kroger customers today enjoy pickup and delivery options, and the retailer is expanding its partnership to develop additional fulfillment facilities and robust in-store technologies.

Apple.com, operated by Apple, Inc., is the brand’s online store that generates eCommerce net sales mainly in the United States as well as in Greater China and Japan.

In terms of the product range, apple.com specializes in the electronics and media category, particularly in the area of consumer electronics. 

Etsy is a popular marketplace focusing on handmade or vintage products and unique factory-manufactured items.

The platform enables people and companies to sell directly to the website’s users a wide range of art and photography products, food, bath and beauty products, clothing and accessories, toys, and other diverse items. 

Walmart is the world’s largest retail corporation, operating various departmental stores, hypermarkets, and grocery stores.

With over 442.4 million visits in January 2022, Walmart is a leader in the United States and is also run in Canada, Mexico, and several other countries through subsidiaries.

During fiscal 2022, Walmart saw a 6.3% increase in sales to $393.25 billion from $369.96 billion the year before .

Check out the The Ultimate Guide to Advertising on Walmart (Plus Best Practices for Success)

IKEA is a well-known home furnishing retailer that has grown leaps and bounds since its inception in 1943.

During the past year, the retailer has been able to grow its sales and eCommerce business to 12.966 million U.S. dollars .

Ikea’s eCommerce share of sales also increased from 18% to 30% due to measures such as the retailer transforming its stoes to serve as fulfillment points, revamping its website, and continuing its rollout of the Ikea app.

Shop BBC is an online platform that allows customers to shop for everything from award-winning mysteries and classic dramas to natural history.

It’s considered a reliable platform for sourcing award-winning programs that entertain, inform, and inspire viewers.

The Home Depot is the largest hardware and home improvement supply retail company in the United States, with more than 2,200 stores across the country.

Home Depot sells a range of items, including construction products, home and garden equipment, tools,  furniture, and associated services. Home Depot also operates in countries like Canada and Mexico.

Best Buy is another US retailer with a long history spanning back to the 60s. Starting as a consumer electronics retailer, Best Buy soon grew to be a dominant brand with several brick and mortar stores across the country, as well as in Canada and Mexico.

The eCommerce giant offers customers a wide range of products today, including electronics, consumer appliances, travel, furniture, fitness, baby products, etc.

Founded in 2002, Infobae América is a news media website focused primarily on technology, politics, economics, sports, entertainment, etc.

It is a leading news portal from Argentina offering various programs and news articles to inform, educate, and entertain people. 

Dell.com, operated by Dell, Inc., is a popular online store that generates eCommerce net sales primarily in the United States as well as in Japan and the United Kingdom.

Dell’s online store was launched in 1996. In terms of product range, dell.com amasses the biggest part of its eCommerce net sales in the electronics and media and hobby and DIY categories. 

HP INC has recently embarked on a major milestone with the introduction of the new Omnichannel HP Experience Hub, which offers a hyper-personalized experience for technology buyers across South-East Asia.

Humanizing the modern eCommerce experience, the hub is HP’s first physical flagship store with an integrated online-to-offline feature experience that provides a seamless omnichannel, real-time, and immersive in-store experience.

Target is the second-largest department store retailer behind Walmart. It operates more than 1,800 stores all over the United States.

Apart from being a diversified online store, Target sells a range of products, including fashion, home decoration, furniture, groceries, electronics, and hygiene products. It received 192 million total US visits in January 2022.

Costco or Costco Wholesale Corporation is a well-known chain of warehouse clubs.

Popular for selling a wide range of products, including computers, electronics, furniture, outdoor living, appliances, jewelry, and more, the company has more than 750 warehouses across the globe.

Among the main markets, Costco has a presence in the US, Canada, the UK, Japan, South Korea, Taiwan, Mexico, Australia, Spain, Iceland, and France.

Wayfair is one of the top eCommerce companies in the US that specializes in furniture and home goods. The company was founded in 2002 as CSN Stores and offers an open marketplace to suppliers to sell their products directly to digital customers.

To further expand its digital footprints, Wayfair has developed various offices and warehouses throughout the United States and has also expanded its operations abroad in regions like Germany, Canada, Ireland, and the United Kingdom.

Mercari is a Japanese eCommerce company that is also the largest C2C online marketplace in Japan. Founded in 2013, Mercari entered the US market in 2014, aiming to use the potential of the US market as a stepping stone for global expansion.

The platform is essentially a smartphone-focused C2C marketplace app allowing anyone with a smartphone to easily sell items they no longer need, offering a new and unique user experience.

Nike, a US-based sportswear giant, has recently accelerated its digital transformation by expanding its global supply chain and making significant investments in digital technologies and other information systems to power D2C eCommerce.

As part of this endeavor, it set out to reach 30% digital penetration by 2024, meaning that 30% of total sales would be Nike’s eCommerce revenue. 

Zara.com, operated by Zara USA, Inc., is an online store with a wide international focus that generates eCommerce net sales primarily in the United States as well as in the United Kingdom and Spain.

Concerning its product range, zara.com amasses most of its eCommerce net sales in the fashion/apparel category. 

Launched in the 1990s, Macy’s is a US fashion giant. The company started as a brick-and-mortar retailer and soon became a global brand with locations in various countries, along with a leading eCommerce site in fashion and apparel.

Macy’s eCommerce site boasts a wide line of accessories, beauty products, cosmetics, clothes, as well as home and decoration products. 

21. H&M

H&M.com is an online store operated by Hennes & Mauritz GBC AB. The brand generates eCommerce net sales primarily in the United States, Germany, and Sweden.

In terms of its product range, h&m.com achieves the greatest part of its eCommerce net sales in the fashion category. 

22. Wish 

One of the largest eCommerce marketplaces in the US and the world, Wish offers a huge variety of affordable products to consumers worldwide.

The company is revolutionizing the way consumers shop by offering them a personalized and entertaining experience that is accessible to all through their mobile devices.

Founded in 2010, Wish leads in categories including computer electronics and technology, video games, consoles, accessories, and adult items.

Based in Englewood Cliffs, LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc. It is a $48.5-billion global giant in consumer electronics, home appliances, and mobile communications.

In the United States, LGEUS sells a wide range of digital display and digital media products along with digital appliances and mobile phones under LG’s “Life’s Good” marketing theme.

Chegg is an online business based in Santa Clara, California, that primarily operates in the ‘learning’ space of the sharing economy.

At its inception, the company employed a product business model, mainly offering textbooks to rent both in digital and hard-copy formats. The company further evolved into a diverse portfolio of business models to offer a range of digital services to students by connecting them with tutors, intern-seeking companies, as well as with various bodies offering scholarships. 

The Disney Movie Club is primarily a subscription service designed for Disney films. Since Disney has a huge library of movies under its banner that continues to grow, Disney created the Disney Movie Club.

By taking the deal, customers agree to purchase five more DVDs at $19.95 per movie plus free shipping and processing for the next two years.

Founded in 2000, Deviant Art is the largest online social network for artists and art enthusiasts alike.

The platform allows both established as well as novice artists to collaborate, exhibit, promote, and share their artwork with a collective art-centric community.

The company has over 61 million registered members and attracts over 45 million unique visitors per month. 

Springer is a popular and leading global scientific, technical, and medical portfolio, offering researchers in scientific institutions, academia, and corporate R&D departments with high-quality content through innovative information, products, and services.

Asus.com, operated by ASUSTeK Computer, Inc., is another internationally-focused online store that generates eCommerce net sales primarily in the United States.

Other than the US, the other markets where the brand generates eCommerce sales include Greater China and Japan.

With regards to the product range, asus.com specializes mainly in the electronics and media category, particularly in the area of consumer electronics.

The second-largest home improvement and hardware chain in the United States, Lowe’s has more than 2,000 stores throughout the country.

Lowe’s sells a wide array of construction materials, furniture, home and garden equipment, and tools online through its eCommerce platform.

DoorDash is an online food ordering company that is all set to make $48.57 billion worth of gross merchandising value sales and is projected to become the third-largest eCommerce banner, behind Amazon and Walmart, by 2025. 

Operated by Lenovo Group, Ltd., Lenovo.com is an internationally-focused online store that generates eCommerce net sales primarily in the United States, Japan, and Germany.

The company specializes in the electronics and media categories, particularly in the area of consumer electronics.

Xbox is a video game console system developed by Microsoft. The Xbox was Microsoft’s first entry into the world of console electronic gaming and was released in 2001, which placed it in competition with Nintendo’s GameCube and Sony’s PlayStation.

Old Navy is a popular American clothing and accessories retailing company owned by Gap Inc.

The company opened its first store in 1994. It was the fastest retailer to reach $1 billion in sales within four years and soon became one of the largest apparel brands in the world.

Founded in 1993, NVIDIA is known for developing integrated circuits used in electronic game consoles and PCs.

Headquartered in Santa Clara, California, the company is a leading manufacturer of high-end graphics processing units (GPUs) and generates its eCommerce net sales primarily in the United States as well as in Greater China and Russia. 

Launched in 1996, iherb.com is operated by iHerb, Inc. It is a California-based retailer with over 1,200 brands and 30,000 natural products.

The brand generates its eCommerce net sales primarily in the United States as well as in Russia and Japan.

In terms of its product range, iherb.com achieves the greatest part of its eCommerce net sales in the food and personal care categories.

Launched in 2011, chewy.com is an online store operated by Chewy, Inc.

The brand’s eCommerce net sales are generated almost entirely in the United States.

Boasting a high product range, chewy.com specializes in various segments, including toys, hobbies, and DIY.

A part of SportsLine USA, Inc., an Internet-based sports media company, CBS Sport is a sports information and eCommerce site that publishes CBS SportsLine.

The company was originally founded in 1994, and its Internet sports service was renamed CBS SportsLine in 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports.

Walgreens Boots Alliance is an integrated healthcare, pharmacy, and retail leader in the US.

The company serves millions of customers and patients every day, with a 170-year long legacy of caring for communities.

Walgreens is a trusted, global innovator in retail pharmacy with approximately 13,000 locations across the major markets, including the US, Europe, and Latin America, and plays a critical role in the healthcare ecosystem.

CVS Health Corporation is the leading health solutions company in the US that helps customers navigate the healthcare system as well as their personal health care by improving access and lowering costs.

As of December 31, 2021, the company operates approximately 9,900 retail locations and 1,200 MinuteClinic locations, as well as online retail pharmacy websites, LTC pharmacies, and onsite pharmacies.

Formerly known as CVS Caremark Corporation, the company changed its name to CVS Health Corporation in September 2014. 

Launched in 2011, Poshmark is an eCommerce platform that allows users to buy and sell used or new clothing and accessories.

Poshmark became a multimillion-dollar retailer in a very short time, soon rising up to the ranks of eBay and Etsy.

A leading social marketplace in the US, the company recently announced several product innovations and a new team to support its millions of sellers across geographies, including the US, Canada, Australia, and India. 

• A Complete Breakdown of the Top eCommerce Companies in the World
• A Comprehensive Guide to the World’s Top 50 Ecommerce Companies
• How to Start an E-Commerce Business in 2024 | The Ultimate Guide

In Conclusion

With an estimated revenue of 1.3 trillion dollars by 2025,  the unprecedented growth of the e-commerce market in the US has been supported largely by the above-mentioned companies and social media platforms that have helped make online shopping more accessible than ever before. Social media platforms offer comprehensive marketing for these e-commerce retailers on their sites, thus helping generate billions of dollars worth of sales annually.

How many ecommerce companies are in the US?

To better understand your market, it’s important to know the number of online retailers both in the US and globally. In the world, there are more than 9.1 million online retailers. 2.5 million of those retailers are in the US.

What is the biggest ecommerce in the US?

Amazon.com is the leading U.S. ecommerce giant with the largest market share. Amazon.com has net sales of US$ 112,477 million in 2020 generated in the U.S. Walmart follows with US$ 41,114 million in net sales. Bestbuy.com is in third place with revenues of US$ 18,674 million.

What is the best online store in USA?

The best online store in the USA is Amazon.com. Amazon.com is an ecommerce giant in the U.S. Walmart, Inc and Apple.com are also leading online stores in the U.S. as well as Bestbuy.com.

What is the biggest ecommerce company?

Amazon has the largest marketshare of eCommerce companies in the world. It is the biggest consumer internet and online service company across the globe. Amazon has a market cap of approximately $1,735 billion USD. Digital commerce platform Alibaba.com ranks second.

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The Top 10 eCommerce Sites in the World 

Explanation: We fact-check all of our content to ensure you have reliable and up-to-date information for your eCommerce business decisions. Learn about our fact-checking process .

Discover the giants of the online retail world in our roundup of the top 10 eCommerce sites globally. From industry veterans like Amazon and eBay to fast-growing platforms like Flipkart and Etsy, we break down what sets each site apart and the unique features that have propelled them to global prominence.

People are moving away from brick-and-mortar storefronts as a result of the growth of online purchasing platforms. 

By 2025, eCommerce is forecast to account for 21.9% of all worldwide retail sales, with more than $7,528 billion. 

Selling on one of the best eCommerce sites in the globe will be a wonderful option if you want to save costs and improve sales. Sellers may be able to reach out to more clients in both local and international marketplaces. 

There are between 12 million to 24 million eCommerce sites worldwide. While some of these are dropshipping websites with $1,000-$5,000 in annual revenue, one of these sites is Amazon, the world’s largest internet company.

See below a list of the best eCommerce sites of the year so far, as listed on the popular platform Semrush. After the list, let’s look into each eCommerce site to understand its importance.

The Best eCommerce Sites of 2024

• Amazon → The world’s leader in B2C retail
• eBay → The best C2C marketplace
• AliExpress → Offers the cheap prices
• Walmart → Unlimited assortment of your products
• Rakuten → Referral and cashback programs
• Wildberries → Popular in Russia, known for a wide range of clothing and household items
• Ozon → Russia’s answer to Amazon, offers a broad assortment of goods
• Flipkart → Private Indian eCommerce company
• Samsung → The world’s leader in electronics and media sales
• Etsy → Specializes in handmade, vintage, and unique goods

What are eCommerce Sites?

An eCommerce website is one that enables you to buy and sell physical goods, digital products, or services online. 

It’s a business concept that incorporates online sales transactions. This format is followed by almost every online shopping website, large or small. 

Basically, eCommerce websites are places where you can make purchases over the internet.

Top 10 eCommerce Sites to Explore

Recognizing a great eCommerce site isn’t just about aesthetics or how well the products are displayed. Several critical elements contribute to the overall quality and user experience of an online shopping platform. In this section, we will review some of the best eCommerce sites in existence, and what made them so popular:

Amazon is an American technology company founded in 1994. The company initially started as an online marketplace for selling books . However, Amazon has grown to become the world’s largest retail chain. 

According to Statista, Amazon US had up to 2,200 monthly visits (mobile and desktop) in February 2023, and it is by far the most visited eCommerce site in the US. 

Apart from the US, Amazon is also operational in 19 other countries, which are Australia, Austria, China, Brazil, Canada, Egypt, Germany, India, Italy, France, Czech Republic, Japan, Mexico, Netherlands, Poland, Spain, UAE, UK, and Singapore.  

Some of the features of Amazon include the following:

Amazon Business

Apart from being a B2C (business-to-consumer) marketplace, Amazon is also a B2B (business-to-business) marketplace through Amazon Business. Amazon Business gives sellers the opportunity to reach B2B customers with pricing, and the features of Amazon Business are designed for businesses of all sizes. 

Amazon FBA 

Fulfillment by Amazon is a service by Amazon that allows sellers to outsource their order fulfillment to Amazon. Amazon FBA operates using the dropshipping model. 

Heads Up! Want details about different Amazon Sellers tools and how they can help your business, then head to our category section ‘ Amazon Seller tools and services .’ You can also use our Amazon FBA calculator to estimate your revenue.

Pros and Cons

• Large customer base: As one of the most commonly visited eCommerce sites in the world, Amazon has a large customer base which is great for sellers. With Amazon, you have access to customers who are ready to purchase. 
• Brand recognition : When you sell on Amazon, you can take advantage of Amazon’s brand recognition.
• Simple platform: Amazon is very easy to use. 
• Marketing on Amazon is cheap: You don’t need to spend on content marketing when selling with Amazon. The platform can be compared to a search engine in the sense that it indexes the different sellers to help buyers get what they’re looking for.
• Branding limitations: Amazon doesn’t allow you to build a brand. Prices, product categories, and average customer ratings are used by Amazon to index pages. With Google Shopping, the seller’s page is indexed, while with Amazon, the products’ page is indexed. 
• Competition: With over 9.7 million sellers, the competition on Amazon is high. If you are going to make sales on Amazon, you need to create an effective marketing strategy. 
• High fees: It is expensive to sell on Amazon. With a subscription-based selling fee as well as referral fees on every item sold, Amazon is not cheap to sell on. 

eBay is an American eCommerce company that was established in 1995. They are the world’s leading consumer-to-consumer marketplace and one of the world’s leaders in business-to-consumer retail. 

eBay delivers to about 190 countries and territories around the world. They also have about 132 million buyers around the world. 

Buyers don’t need to pay any transaction fees on eBay. However, it is quite different for sellers as they have to pay for listing items on the eCommerce platform .  

Listing Items

You can sell on eBay by simply registering on the platform and listing items. The first 250 listings are free, and after that, there’s a non-refundable insertion fee of $0.35 per listing.

Buy-It-Now 

eBay started as an auction platform. In addition to the auction feature, they added the Buy It  Now feature, which allows sellers to fix a price listing their items. Sellers can also set the Buy It Now price on their auction-style listings. 

The price is set higher than the auction price and allows the buyer to purchase the items right away. 

eBay Advanced Search

The eBay advanced search allows buyers to narrow their search to search range, number of bids, price range, and currency of the sale.

Maximize Profits If you are an eBay Seller looking to maximize your profits, then visit our category page ‘ eBay Sellers tools and services ‘ to learn about the tools that can help you operate your business effectively.

• Large customer base: eBay sellers can reach a vast audience. With over 132 million buyers across the world, there is a large market on eBay. 
• Trusted provider: eBay is widely trusted and popular among buyers hence selling on eBay allows you to key into the popularity of eBay. 
• Simple platform: It is an easy-to-use platform for both buyers and sellers. 
• Monthly free listings: You can list up to 250 products for free every month. And you are only charged the final value fee when your products have sold.  
• Competitive marketplace: Almost every item is sold on eBay, and many of these items share similar characteristics. As a result, sellers must implement different pricing strategies to attract buyers.
• Additional costs: Sellers have to pay for the different additional services such as a bold listing, a larger gallery, listing in two categories, and scheduled listing.
• High seller fees: For every item you sell, eBay takes 13.25% of the sale value for many categories, but this can be lower. On top of this they also take $0.30 for every order.

3. AliExpress

AliExpress is an eCommerce platform owned by the Alibaba group. It was founded in 2010 in China. AliExpress is a B2C marketplace. 

The sellers are mostly from China, and the target market is international buyers. AliExpress does not sell to customers in Mainland China. English, Italian, Dutch, Portuguese, Spanish, and French are among the 16 languages supported by the website.

• Language flexibility: AliExpress is available in 16 languages.
• Dropshipping plugins: AliDropship is a plugin on Woocommerce and WordPress that facilitates dropshipping from AliExpress.
• Resources: AliExpress University offers learning resources to new sellers on AliExpress. 
• Low cost products : AliExpress is a cheap eCommerce site. If you are a dropshipper, you discover that AliExpress is home to many cheap prices. 
• Low overhead cost: AliExpress helps you to reduce your overhead costs as a dropshipper. They allow you to ship directly to customers, eliminating the need for inventory management.
• Shipping times: AliExpress has a problem with shipping times. Their shipping takes between 15 days and 2 months. However, some customers have complained about the very late delivery of their items. 
• Potential poor quality: The low cost may come with quality issues with products. 
• Lack of support on the platform: Refunds and Returns can be difficult, and getting issues resolved on AliExpress can be quite hectic. Making returns on AliExpress can sometimes take months and may lead to disputes.

Walmart is an American multinational retail chain launched in Rogers, Arkansas, in 1962. They presently operate about 10,500 stores and clubs in about 19 countries, in addition to a number of eCommerce sites. 

Walmart operates in the 50 States of the US and Puerto Rico under different banners such as Supercenter, Discount Stores, and Neighborhood Market. 

Walmart is also establishing itself as an eCommerce giant. Their website walmart.com receives about 240 million visitors per week. They have also acquired a couple of eCommerce sites, such as jet.com, modcloth.com, art.com, hayneedle.com and others.

• Walmart Marketplace. It is a service by Walmart in collaboration with Shopify to allow sellers to offer their products on Walmart. To use Walmart Marketplace, sellers should download Walmart App on the Shopify App Store. 
• Walmart Fulfillment Services is a fulfillment service for Walmart Marketplace users.
• Flexibility: You can sell any product at Walmart as long as such items are not on Walmart’s prohibited product list. There is no limit to the assortment of your products. 
• Only pay fees for sales: Walmart only charges seller fees when your products are purchased. The referral fees differ based on the product category and range from 3% to 15%.
• Returns options: Walmart allows its sellers to create their own return policy. This helps sellers create conditions that are favorable for their business. 
• One-stop shop for buyers: Products of every kind are available at Walmart.
• Reduced competition: With only about 150,000 sellers, the competition on Walmart Marketplace is nowhere close to Amazon, where there are over 9.7 million sellers.
• Seller rules: Walmart has a Price Parity Rule which means sellers cannot offer the same product for lower prices on other eCommerce platforms. 
• Limited operations: Walmart Fulfillment Services is very limited in its operations.

Rakuten Ichiba is the second largest eCommerce platform in Japan. Apart from eCommerce, the Rakuten Group also runs about 70+ businesses with over 1.7 billion customers across the world.

Rakuten Ichiba has a customer base of about 100+ million, which is about 79,6% of the entire Japanese population. Since its inception in 1997, Rakuten has held a strong grip on the Japanese eCommerce market. 

• Rakuten Point. Rakuten’s loyalty program, which the company started in 2002, has issued over $23 billion worth of Rakuten Points.
• Rakuten Marketplace is a feature that grants overseas sellers access to Rakuten Ichiba.
• Customizable: Allows users to customize their site. 
• Easy to use : It can be done using the Rakuten App, or rakuten.com or Rakuten browser extension. 
• Referral program: Rakuten has a referral program that gives customers $30 per referral. 
• Cashback: Rakuten Cashback allows customers to get cash back when they shop at different online stores using the Rakuten App or the Rakuten browser extension.
• High costs: Rakuten is quite an expensive platform to use as a seller. You have to pay product fees, commission, and subscription. The subscription costs $39 per month, and the listing fee is $0.99 per item. 
• Country restrictions: Rakuten only accepts sellers with an address in the United States or Japan. 
• Brand awareness: Rakuten has limited market presence.

6. Wildberries

Founded in 2004 by Tatyana Bakalchuk, Wildberries has become Russia’s premier online marketplace for a diverse range of products including clothing, electronics, beauty items, and household goods. With its headquarters in Moscow, the company has extended its operations to seven countries such as Belarus, Armenia, and Kazakhstan, among others. 

In 2021, Wildberries initiated its expansion into the U.S. market as well as several European Union nations including France, Spain, and Italy. As of July 2022, it ranks as the fourth most-visited online marketplace in Europe. Due to the company’s international reach and success, Tatyana Bakalchuk holds the title of the wealthiest woman in Russia.

• Wide range of products : The site offers an extensive array of goods, from clothing and electronics to beauty and household items.
• Localized service : The website provides country-specific offerings and services, adapting to markets in Russia and several other countries.
• Search filters : Users can easily filter products based on various criteria like category, brand, price, and customer reviews.
• User reviews and ratings : Allows customers to review products and read reviews from others.
• User-friendly interface : The website is easy to navigate, making it convenient for users to browse through various categories.
• Speedy checkout process : Streamlined and straightforward, making it quick for users to complete their purchase.
• Multi-lingual support : Provides customer service in multiple languages, catering to a diverse user base.
• Limited global reach : Though it’s expanding, it still primarily serves customers in Russia and a few other countries, making it less accessible to a global audience.
• Overwhelming choices : The vast range of products can sometimes make the shopping experience overwhelming for some users, especially those looking for specific items.
• Commission fees: Commission fee can be expensive for sellers and reduce profits.

Ozon is another significant player in the Russian eCommerce sector — it’s a fast-growing online marketplace with an advanced logistics network. It offers a vast array of products ranging from electronics to groceries and has a growing customer base. The platform connects millions of customers and sellers, with an innovative IT platform offering services from express delivery to fintech.

Ozon operates across 11 time zones and is a gateway for small and medium enterprises to grow their business in Russia. The company’s logistics network is integral to processing and delivering hundreds of thousands of daily orders.

• Product diversification : Ozon offers a broad spectrum of products, from electronics and clothing to groceries and books.
• Subscription service : The website provides an option for regular deliveries via a subscription-based model.
• Dynamic search and filtering : Users can easily narrow down their search using various parameters such as brand, price, and customer reviews.
• Customer reviews : The platform enables user-generated reviews and ratings, contributing to a more transparent shopping experience.
• Payment options : Ozon offers a variety of payment methods including credit/debit cards, cash on delivery, and digital wallets.
• Ease of use : The user interface is designed for easy navigation, making it simple for customers to find what they’re looking for.
• Fast delivery : Ozon is known for quick shipping, especially within its primary market in Russia.
• Customer support : Ozon offers comprehensive customer service, including FAQs, live chat, and telephone support.
• Multi-platform accessibility : The service is available both as a website and as a mobile app, offering flexibility to customers.
• Limited international presence : While a major player in Russia, Ozon is not as globally recognized, which can limit its customer base.
• Variable product quality : As a marketplace with various third-party sellers, the quality of products can vary, which might affect customer trust.
• Shipping costs : While they offer fast delivery, the shipping costs can be high depending on the location and type of product.

8. Flipkart 

Flipkart is an Indian eCommerce company founded in 2007 by Sachin Bansal and Binny Bansal. The platform was initially focussing on selling books but quickly expanded its product offerings to include electronics, fashion, home essentials, groceries, and much more. Headquartered in Karnataka, India, Flipkart has become one of the leading eCommerce platforms in the country.

In 2018, U.S. retail giant Walmart acquired a significant stake in Flipkart, marking one of the largest eCommerce deals globally and giving the Indian company substantial financial backing.

• Wide product range : Flipkart offers a vast array of products, including electronics, clothing, furniture, and groceries.
• Flipkart Plus : This is a loyalty program that offers early access to sales, earning super coins on each purchase and other perks.
• Secure payments : The platform offers multiple payment options including Cash on Delivery, credit/debit cards, and digital wallets.
• Customer reviews and ratings : The website has an extensive section for customer reviews and ratings to help guide purchasing decisions.
• Strong local presence : Being one of the pioneers of e-commerce in India, it has a deep understanding of the local market.
• Competitive prices : Flipkart often provides items at discounted rates and holds regular sales events.
• Fast delivery : With multiple warehouses across the country, the platform is known for quick delivery times.
• Easy returns : Flipkart has a fairly straightforward and customer-friendly return policy.
• Quality control : Like any marketplace with third-party sellers, there can be issues with product quality.
• Availability: Flipkart only delivers goods within India.
• Price rises: Minimum order fee was recently raised.

Samsung is a South Korean multinational conglomerate that has its roots in various industries, ranging from electronics and finance to heavy industry and more. Founded in 1938, it has grown to become one of the world’s leading technology companies, particularly famous for its smartphones, TVs, and other electronic devices. Headquartered in Suwon, Samsung has a significant global presence with operations in over 74 countries.

• Diverse product portfolio : Samsung offers a wide array of products including smartphones, TVs, laptops, home appliances, and industrial machinery.
• Samsung DeX : This feature allows users to connect Samsung smartphones to a monitor, keyboard, and mouse for a desktop-like experience.
• One UI : Samsung’s custom interface for Android, aimed at providing a unified and more user-friendly experience across all devices.
• Samsung Knox : An enterprise-grade security feature for mobile devices, protecting user data from various forms of attack.
• Innovation : Samsung is considered one of the most innovative companies in the world, often leading the pack in introducing new features and technologies.
• Quality : Known for high-quality products that often set industry standards.
• Brand trust : Due to its long-standing history and quality assurance, Samsung has built significant brand trust.
• Global reach : With a presence in over 74 countries, it has a truly global reach, making its products easily accessible worldwide.
• Price : High-quality and innovation often come with a higher price tag, making some Samsung products more expensive compared to competitors.
• Software updates : While their hardware is top-notch, Samsung has been criticized for not providing timely software updates for some of its devices.
• Battery life : While improving, some Samsung devices have faced criticism for battery life not matching up to the high-performance hardware.
• Bloatware : Samsung devices often come pre-loaded with a number of applications and services that not every user finds useful, commonly referred to as bloatware.

Etsy is a unique global online marketplace focusing on handmade, vintage, and creative goods. Established in 2005, Etsy has carved a niche in the market for specialized products.

Did you know that Etsy hosted over 96.2 million active buyers as of 2023 and more than 7.47 million active sellers? The platform has become a thriving ecosystem for small businesses and individual creators, many of whom rely on Etsy as their primary source of income.

• Secure and multiple payment options : Etsy Payments is the primary way to accept payments on Etsy, and it’s a secure method for both buyers and sellers. This feature supports various payment options such as credit cards, debit cards, and Etsy Gift Cards, providing flexibility for your customers.
• Etsy Ads : If you’re looking to amplify your store’s visibility, Etsy Ads is a useful tool that lets you advertise your products directly within Etsy’s search results.
• Etsy Stats : This analytics feature helps you understand your store’s performance by tracking views, visits, and sales, among other metrics. These insights can be crucial for scaling your business.
• Low fees for listing products : Unlike some other platforms, Etsy has a relatively low fee structure for listing your products, making it cost-effective for small businesses or individual sellers.
• Diverse and global customer base : Etsy attracts buyers from all over the world, which means your products have the potential to reach a global audience.
• Community support : The Etsy seller community is a valuable resource for new and experienced sellers alike. You can share tips, ask for advice, and engage with other sellers through forums and social media groups.
• Low startup costs : You don’t need a significant investment to start selling on Etsy. The listing fee and commission structure make it affordable for small businesses and hobbyists.
• Highly competitive environment : Etsy has millions of active sellers, making the platform extremely competitive. You’ll need to have unique and high-quality products along with effective marketing strategies to stand out.
• Niche market limitations : Etsy is well-known for handmade, vintage, and craft items. If your products don’t fall into these categories, you might find it challenging to make significant sales on this platform.
• Dependency : Your business depends on the Etsy platform, so any changes they make to their policies or fee structures will directly affect your business.

Key Takeaways

In this post, we have reviewed 10 of the best eCommerce sites in the world. These eCommerce platforms vary based on their reach, but they have all been able to achieve international recognition. 

For example, Walmart is targeted toward the US market, Rakuten is targeted toward the Japanese market, and Ozon is targeted toward the Russian market. 

What are your thoughts on this post? Have you used any of these platforms before? Let’s get your thoughts in the comment section.

Have you seen our new business calculators page? Make sure you don’t miss it if you want to maximize your profits!

The information in this article is based on web traffic data from the website Semrush . com in September 2023 with further research done by the Webretailer content team.

Frequently Asked Questions (FAQ)

What is the most used ecommerce site, which country is no 1 in ecommerce, what is the highest online sales.

A content writer in the SaaS, FinTech, and eCommerce spaces, Jake Pool has written hundreds of articles and reviews for dozens of corporate blogs and online publications. With four years under his wing, readers can expect many more informative articles in the future.

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12 Best Online Shopping Websites in 2024

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Who doesn’t love to shop? Whether it’s a new piece of technology or some intricate piece of home decor, we are always on the lookout for something new. The convenience of online shopping has made it easy for people to buy whatever they need in just a few taps.

But with so many online shopping stores, how do you know which one to shop from? Of course, there are some big names that stand out, especially larger marketplaces where you can buy virtually whatever you need. Yet there are a few excellent online shopping websites for buying some unique items too.

In this article, we’ll explore the best online shopping websites and outline the reasons why they remain the top choice for buyers across the globe.

Do you want to start you own online shopping website?

In the world of online shopping, Shopify shines as a top-notch platform , making it super easy for businesses to set up and grow their online stores.

Whether you're just starting or you've been around the block, Shopify has got your back. It gives you tools to create a great online store that reflects your brand. You don't need to be a tech wizard – their simple drag-and-drop tools and ready-to-go designs help you make a store that looks awesome on any device.

Plus, you don't have to worry about payments being safe because Shopify takes care of that too. It helps you keep track of what you're selling and makes sure your customers get their stuff. So, if you're thinking about selling things online, Shopify is like a helpful friend that's got everything you need to succeed.

What are the Best Online Shopping Websites for 2024?

It’s impossible to talk about the best websites for online shopping without adding Amazon at the top. This is the largest shopping platform that offers huge discounts and free shipping to members.

The returns are extremely easy, and you can set the schedule for automatic order placement. The schedule feature is great if you purchase monthly goods from Amazon.

When it comes down to product categories, they have electronics, clothing, home items, tech gadgets, automotive parts, and outdoor things. In addition, self-care items, such as makeup and skincare items, are also available.

However, the service quality is exceptional when you purchase the membership because the shipping is quicker, and deals are frequent.

Further reading 📚

Looking to start an online store?

Try Shopify with $1 per month for the first 3 months!

Shopify has begun offering a special deal for sellers who sign up for a new Shopify plan. That deal? Pay Shopify $1/month for 3 months of full access to the platform!

This offer is is now available on all standard plans: Starter, Basic, Shopify, and Advanced.

If you have been in search of the best online shopping websites for clothes, we think eBay will be a good choice. Simply put, eBay is a marketplace where you can buy most everything – just know that you can’t always trust the seller.

It’s a reliable way of skipping the long queues as you can shop from global sellers. In order to alleviate buyer concerns, eBay also offers buyer protection, including refunds if need be, to ensure people can buy without any concerns.

The second best thing is the extensive range of filters, which allows the customers to trim down the search results to their liking. To illustrate, the filters include price, consumer ratings, color, size, and brand.

The customers can easily bid on different items to get stuff at a low price, but if you like, you can tap on the “buy it now” button and pay the specific price.

You don’t have to be a member of eBay to get the service, and the shipping is usually decided by the sellers. Even if the shipping fee is included, it’s a fraction of what other websites charge.

Also, the product categories include electronics, business, home, sports, personal accessories, clothing, art, and collectibles. eBay also works with buy now, pay later services like Sezzle .

Walmart has become a household name because of its affordable prices and a humongous range of products (it also allows third-party sellers).

It’s a good choice for people searching for the best discounts on online shopping websites. That’s because it’s a one-stop-shop and has amazing deals going on all the time. Some of the product categories include groceries, clothing, automotive supplies, household essentials, and electronics.

As far as affordability is concerned, Walmart offers seasonal promotions, rollbacks, and discounts to help you shop on a budget. Walmart offers home delivery as well as in-store pickup, so you can choose the most convenient delivery options.

The best thing is that the website is extremely user-friendly, and you can use the sorting options and filters to find the right product.

When you shop from the website, every product will have a feedback and review section, so you can check the real experience of the customers. Last but not least, Walmart’s customer support is exceptional despite the high volume of customers (they deserve a pat on the back).

Target is one of the best online shopping websites available, with a strong online presence. Ranging from groceries to furniture, home goods to electronics, and clothing to toys, they have everything under one roof.

Target is a reliable choice if you want in-trend products. The online store has a user-friendly, intuitive, and clean interface, so you can easily navigate and add items to the cart.

Target is pretty regular with discounts and promotions. However, if you shop too much, you can get yourself into the “Target Circle,” which is a loyalty program to help you save money.

For instance, when you keep purchasing from this website, you earn a Target Score, which can be used for various benefits. In addition, they keep collaborating with different designers and brands, so you can shop from the promotions (a great way of getting the latest items at a low price).

5. Best Buy

Best Buy is arguably one of the largest box retailers of electronic items and goods, and their online shopping website is really strong too.

They have an extensive product range, ranging from ebikes to the latest tech. They also allow third-party marketplace sellers now, so the product range is even greater.

What we love about Best Buy is that they have brick-and-mortar stores across the country. This means the delivery systems are faster and you can get any faulty products returned easily.

On the website, you can get information about the latest products by checking out the regular sales or the top picks for the day. All in all, if you’re looking for the latest tech at the best prices, Best Buy is a great choice.

Newegg is a reliable choice for people who are looking for amazing deals on different tech items, primarily focusing on computer accessories and hardware.

You can find a ton of deals if you’re in the market for buying computer parts, gaming consoles, cameras, software, home appliances, and laptops. The pricing is always competitive, and you get deals, promotional offers, and discounts.

This platform is basically a marketplace, which means different sellers list and sell their items. This is a good thing because customers can compare the prices from different sellers and make an informed choice.

Also, product search is pretty convenient as you can search the products according to customer ratings, specs, price range, and brand.

Lastly, if you like perks, it’s better to sign up for Newegg Premier. This is a membership program that offers exclusive deals and free shipping. Also, the members can get early access to promotions and sales (who doesn’t like having the best product range?).

Zappos is a go-to option for people looking for the best online shoe shopping websites. For those who don’t know, Zappos is a footwear brand that started as a small-scale online retailer that used to sell shoes only.

However, they have expanded the product range because the online store has accessories, handbags, and clothing as well.

Zappos is owned by Amazon, which means you don’t have to worry about the quality. There are memberships available for users who want free expedited shipping, redeemable points, and exclusive sales.

Moreover, there is a Zappos Adaptive page, which has shoes and clothes built with specific features. This page usually has magnetic jackets, slip-ons, and medical wear.

8. Nordstrom

There might be hundreds of the best online shopping websites, but nothing matches Nordstrom when it comes to fashion items.

That’s because Nordstrom is the most popular fashion retailer in the United States, and people love exceptional customer service. In fact, they have shop assistants if you visit the store.

However, the online experience isn’t bad either because the shipping and returns policies are pretty reliable.

There are different shipping options available, and you have the option to return items in store. They usually have designer items available, but the Nordstrom Rack helps get items at a reasonable price (Rack is the discount division).

9. AliExpress

Every online shopping enthusiast knows about AliExpress, thanks to their cute and trendy products.

This marketplace has thousands of sellers, so you can get the best deals. This also means that you’ve to be careful about the items you purchase, so read the reviews and check the ratings before making a payment.

The items are sent from China, which can increase the shipping time as compared to USA-based stores. Also, AliExpress has buyer protection available, so you can get reimbursed in case of damaged products, non-delivery, and significant differences in product quality.

The best thing about AliExpress is that the prices are very competitive as there are multiple sellers. However, you must be careful while comparing the quality and shipping costs.

10. Bed Bath and Beyond

If you have a knack for decorating your best, this is one of the best options for you. That’s because their product categories include home improvement, furniture, kitchen, outdoor, décor, bedding, rugs, lighting, appliances, and more.

They have items available at discounted rates from different brands, so it’s a happy place for homeowners.

They have regular sales and promotions, especially around the holidays. The search feature comes with a lot of filters, as you can compare items based on materials, brand, features, finish, price, shape, color, rating, and discount percentage.

In addition, you can opt for Club O membership, which allows the users to get price match guarantees.

The members are also up for bonus rewards, free returns, and friend referrals. In simpler words, they give you a lot of ways to save money, and you get 5% back on every purchase.

Costco doesn’t need an introduction because it’s the most popular membership-based warehouse club, which offers products at a discounted price.

The customers can get an annual membership. There are two tiers available, including Executive and Gold Star, and both of them have different rewards.

They have a variety of products available, such as clothing, furniture, groceries, electronics, and appliances. They also have their own brands that offer the most competitive pricing, especially when you purchase in bulk. In addition, they have a bulk packaging option, so you can stock up easily.

On top of everything, they have a generous return policy, so the customers can get a full refund if they have a receipt.

Also, the customer support team is extremely courteous and helpful. When you shop online, you can get amazing deals, and they will deliver the order to your doorstep.

12. Flipkart

Flipkart is one of the most popular and best online shopping websites in India. This eCommerce platform has local sellers as well as popular brands available, so you can purchase books, home and kitchen items, fashion, beauty, and electronics.

Their promotions like Diwali Sale and Big Billion Days are suitable for getting huge discounts.

The customers don’t have to worry about the quality because Flipkart Assured makes sure the products are high-quality and authentic. In addition, regular customers can opt for Flipkart Plus, which is a loyalty program.

It offers early access to sales, faster and free delivery, and better customer support. Not to forget, they have chat, phone, and email support, so you can get in touch in case of complaints or queries.

The Bottom Line

At this point, we are sure you have made the list of best websites for online shopping, and your credit card is ready.

However, we have one more bonus; Google Shopping. Google Shopping is pretty helpful because it can help search for items, and Google will give results from a variety of stores. You can easily filter the results based on store, brand, price, features, and type.

In simpler words, there are a lot of websites that help you shop online, and Google Shopping will help you get the best prices!

Compare the best ecommerce platforms

Naj Ahmed is an experienced content marketer and copywriter with a focus on SaaS offerings, startups, digital agencies, and ecommerce businesses. He’s worked closely with founders and digital marketers over the past eight years to produce articles, eBooks, newsletters, and guides. His interests include gaming, traveling, and reading.

Comments 2 Responses

How can you say that AliExpress is a serious site. Last year at the same time I ordered for 53 e .they charged me 550 e .you can’t reach them.

Hello Sylvie,

AliExpress is one of the largest marketplaces in the world, unfortunately you need to make sure that the suppliers selling here have good reviews.

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The 100+ Best Online Shopping Sites to Bookmark

From fashion and beauty to home and decor, our favorite online stores cover every category.

Shopping online can mean wading through endless Google search results for basics like  fanny packs ,  chunky sneakers,  or  jeans . There's an  online store  for just about everything, and it can get overwhelming, but we're lucky to live in a world that allows us to order anything with a click of a button. Ahead, we created a definitive list of the  best  online shopping destinations for women to help you narrow down all the choices available to you. We've hit all the points, from fashion and beauty to lifestyle, food, and home decor, so there's an online store on this list for just about everyone. Sit back, relax, and  scroll.

1. Fashionphile

Browse your favorite luxury accessories at a more attainable price with the help of Fashionphile's guaranteed-authentic selection of pre-loved pieces.

2. Books Are Magic

Owned by a Brooklyn couple, this independent Cobble Hill book store will recommend great reads for you to get lost in.

3. Flask & Field

Woman-owned wine shop? Count us in. Flask & Field owner, Miriam Yoo, found that there were a lack of places to shop for spirits in L.A., so she came up with one herself. Shop their online wine club, stock up on bar ware, or gift one of the thoughtfully curated spirit bundles.

Founded by Italian entrepreneur Diego Abba,   italist offers designer goods imported directly from Italy. This means the luxury products available are sold at an Italian retail price, which is up to 40 percent lower compared to other retailer sites. You'll find every beloved brand here from Gucci and Celine to   Khaite and Staud.

5. Raini Home

With a focus on sustainability and craftsmanship, Raini Home, offers unique, hand made furniture and accessories for your abode. Each piece is made in the brand's Brooklyn Navy Yard factory, but will ship across the U.S.

6. Onda Beauty

ONDA Beauty will introduce you to the world of natural beauty with a purposeful, curated selection of products that have been tested by the experts. If you're in New York, London, or Sydney, you can also use their site to book a treatment at one of their brick-and-mortar locations.

7. FLOWERBX

FLOWERBX's online floral delivery service sources fresh flowers directly from their growers. Before you know it, these beautiful blooms will be delivered to you or your loved ones front door.

A one-st0p-shop for all of your active and athleisure wear needs, Bandier will gear you up for any workout while putting new, high style active wear brands on your radar.

9. Over The Moon

If you're getting ready to tie the knot, or know someone that is, Over The Moon's shop has everything and anything you can think of —from styling tips to something blue—to make the big day extra memorable.

10. Fashionkind

If you're not sure where to shop for luxury leaning sustainable brands, look no further than Fashionkind's beautifully curated site that highlights the unique stories behind each brand they carry.

11. Milk Bar

If you've got a hankering from something sweet, look no further than Milk Bar's online shop where you can order their signature cakes, pies, and truffles (!) to ship to locations nationwide.

This clean beauty brand is both gluten- and dairy-free, offering selections from blush to mascara to lipstick. The ingredients used for the products are safe, effective, and, most importantly, natural. They even participate in a recycling program to make sure your empties are properly discarded.

13. The Frankie Shop

Subdued tones, streamlined silhouettes, and minimalist styles are The Frankie Shop's MO. The pieces here are great for building your signature uniform, whether for work or for leisure.

If you're looking for dainty everyday jewelry that won't deteriorate with repeated wear, Aurate is your go-to. Each piece starts out as a sketch by co-founder and designer Sophie Kahn (her muses range from the arches of the Brooklyn Bridge to doorknobs) then becomes a 14K gold, 18K gold, or 14K gold-plated vermeil accessory. Treat yourself, or someone else in your life, to some elevated, fine jewelry.

15. Petite Studio

This brand caters to petite-size shoppers, so if you're tired of always having to alter the hemline on your dresses or wishing the coat fit a bit better around your shoulders, add some of their pieces into your wardrobe.

The Telfar Shopping Bag became an It bag amongst fashion folks, but the offering doesn't stop there. This Liberian-American fashion designer has a wide array of covetable pieces from graphic tees to boots bearing the brand's logo.

17. Industrie Africa

This online shopping site connects you with a pool of talented designers in Africa's contemporary fashion landscape. You can shop brands by the continent's regions, style, and/or craftsmanship to find unique artisan goods.

18. Blueland

If you're trying to cut down on plastic packaging in your household, Blueland will help. All of its cleaning products come in plastic-free packaging and its formulas are non-toxic.

By joining Italic as a member, you'll be granted access to over 100+ goods, from fashion to home, made from the same manufacturers as top brands without the extra cost. (Think being able to snag a pair of ballet flats made by the same manufacturers as Prada and Chanel.)

20. Hortiki Plant

Growing your own garden is a daunting task if you don't know where to start. These all-encompassing starter kits make it easy for both newbies and horticulturalist experts to enjoy growing life, whether indoors or outdoors.

Rihanna's womenswear label Fenty is your one-stop shop to dressing like your favorite singer. Invest in a piece or two from her luxury line and prepare to feel extra fierce while wearing said pieces.

22. The Lip Bar

This beauty brand makes vegan and cruelty-free makeup that doesn't sacrifice color or style. The founder, Melissa Butler, started making lipstick in her kitchen while working on Wall Street and now her beauty line encompasses everything from eye shadow palettes to foundation.

23. Warby Parker

The beloved eyewear brand is known for its fun and functional frames at an affordable price, whether you're looking for prescription glasses or sunnies. Warby even has a virtual try on setting on its website that allows you to play around with some glasses to help you make your decision. On top of that, the brand offers " home try-on " which allows you to select five pairs of glasses to try for five days. (The glasses get shipped to your house for free.)

24. Jade Swim

Get all your swimsuit shopping done at Jade Swim. This brand produces minimalist one-pieces and bikinis that won't go out of style in just one summer. The suits offer UV protection and are resistant to chlorine, suntan lotions, and oils for long-term wear.

The powerhouse retailer specializes in all of your beauty needs, from makeup and skincare to haircare. The product offerings range from high-end to drugstore selections, so you can do all your shopping in one place. We love the pages upon pages of product reviews too, which makes your overall shopping experience easier.

26. The RealReal

For all of my luxury lovers out there looking for a steal, this is your online destination. The RealReal is an online luxury consignment store with retail stores in New York, Los Angeles, and San Francisco. With pages and pages of high-end items ranging from Chanel to Dior, there is something for everyone.

27. Zelie for She

Designed and produced in Los Angeles by designer Elann Zelie, every piece from Zelie for She is made in limited batches. Expect to find easy, breezy pieces that take zero effort to wear.

28. ThirdLove

If you're not satisfied with your current bra brands, give ThirdLove a try. It has gained a cult-like following for making size (and color) inclusive undergarments for women. They even offer half-cup sizes! ThirdLove covers its bases well.

29. Kintsugi Candle Co.

One can never have enough candles and if you agree with this sentiment, you'll want to check out Kintsugi Candle Co. The company was founded in 2018 by Allison Jones after she had a brain tumor removed. (Aromatherapy played a large role in her recovery and self-care routine.) Candles start at $24.

30. Briogeo

Nancy Twine's brand Briogeo is well known through out the beauty world for its sulfate/parabens/silicon-free products, as well as its commitment to offering texture-specific products, so there's something for everyone. Our pick? The  ginseng + biotin shampoo .

31. Mateo New York

If you're looking for timeless and sophisticated jewelry that feels refined and luxe, turn your attention to Mateo New York. The brand offers fine jewelry made from 14kt gold as well as diamonds and precious gemstones.

Founded by Tonya Lewis Lee, the company focuses on creating vitamins that are gluten-free, dairy-free, egg-free, meat-free, and allergen-free from shellfish and nuts. The vitamins are all made of pure and organic whole foods, for those on a health kick journey.

Looking for a one-of-a-kind artisan-made plate or artistic pillows that are ethnically produced? Your first destination should be Goodee, a marketplace that curates transparently sourced goods, from home decor to personal care, from all over the world. The company partners with and vets each brand that appears on its website by having brands report to them on its materials, supply chain, labor standards, ecological footprint and business practices.

34. Coco and Breezy

Twins Corianna and Brianna Dotson created an eyewear label in 2009 that offers fun shapes and interesting frames for those who don't want run-of-the-mill sunglasses and optical glasses. You'll find yourself adding at least two different sunnies to your checkout cart.

35. The Honey Pot

This plant-based, chemical-free feminine care brand makes everything from tampons to overnight pads and even menstrual cups. The products are all powered by herbs, made by women, and 100 percent natural so you never have to worry about harmful ingredients in your hygiene products again.

36. McBride Sisters

Replenish your stash of wine with a bottle rosé or a red blend from The McBride Sisters Wine Collection. This is the largest African American-owned wine company in the United States.

37. Kahmune

Not all "nude" heels are created equal, so Kahmune offers a more inclusive shades-encompassing collection compared to your average retailer. The label offers styles in ten colors ranging from the fairest of skin tones to the darkest of brown.

38. Jungalow

Make your home feel lively and vibrant with a piece from Jungalow. The brand specializes in sourcing creative, colorful, and modern goods from around the globe. You'll find unique home decor items here from woven coasters to limited-edition art prints made by an international group of female artists. For every order, Jungalow plants two trees.

39. BYCHARI

Whether you're looking for a minimalist gold diamond ring or a delicate necklace that celebrates mama and baby, BYCHARI has all your needs covered. The jewelry brand, founded in 2012, has been all over Instagram and is known for creating accessory pieces that tell a story.

40. Nubian Skin

For those who have struggled to find nude undergarments in their shades, you'll want to check out Nubian Skin. Founded by Ade Hassan, the brand offers lingerie, hosiery, and swimwear.

Mejuri specializes in fine jewelry without the hefty price tag. Its dainty accessories range from diamond necklaces to signet rings to stackable earrings. This brand is a hit with fashion girls and celebrities alike.

42. Anthropologie

Bohemian lovers rejoice! Anthro is a haven for all of your hipster-free-spirited fashion and home decor needs. (We spent like 30 minutes just browsing through the plant holders section. There are some great options.)

This artisan-driven brand offers women's, men's, and children's fashion made entirely in Africa. The company was founded by supermodel Liya Kebede, who is from Ethiopia and was inspired by a group of traditional weavers she met while on one of her trips home.

44. Mytheresa

Mytheresa, which started out as a brick-and-mortar store in Munich, expanded into e-comm in 2006. (And we're grateful for that.) With over 250 international designers, from Valentino, Balenciaga, Miu Miu, and Saint Laurent, the name brands are endless. Plus, if you're looking for how to style your newly bought item, online stylists are available to answer any question you may have.

45. & Other Stories

Founded in 2010, & Other Stories offers clothes and accessories designed in three different areas:  Paris ,  Stockholm , and  Los Angeles . The ateliers in each of these locations produce different items imbued with that city's own aesthetics. The stores and online site therefore creates a one-stop destination for fashionable women (no plane ticket required).

Akosua Afriyie-Kumi founded AAKS to introduce the world to intricately woven bags done by women in Ghana. Every colorful handbag is handcrafted in Ghana and each one seems more vibrant and beautiful than the next.

47. Uncommon Goods

If you're looking for a unique gift, Uncommon Goods is the place to be...and that's all you really need to know.

Originally a site that only sold shoes, Zappos has become a popular online destination for clothing, handbags, accessories, and more.

49. The Bouqs Co.

If you feel like doing something nice without leaving your couch, head on over to Bouqs Co. and pick out a beautiful personalized flower bouquet for your mom/sister/friend/aunt/grandma (the list goes on!). Shipping is available nationwide.

50. Parachute

Some of the highest quality sheets, towels, robes, and rugs come from Parachute's site. Did we mention it's also the home of an incredibly soft  waffle robe ?

51. Missoma

Missoma, one of  Meghan Markle's favorite jewelry brands , has gorgeous necklaces, bracelets, rings, and earrings every minimalist will appreciate if they're in the market for some new accessories.

It's bag central at Baggu—the ultimate destination for any type of bag you could want (fanny packs, totes, backpacks, and even reusable ones). They're super affordable too.

53. Lulu and Georgia

Think of Lulu and Georgia as the more playful version of West Elm with a focus on home decor for the style-obsessed. Its  bestsellers section  is everything.

54. Net-a-Porter

Considered the ultimate online shopping destination, Net-a-Porter never fails to deliver. With a unique watch-as-they-buy feature that allows you to see items being bought in real time and a wedding section that offers anything and everything bridal, the website has also branched out to include beauty.

55. MatchesFashion.com

Giving sites like Moda Operandi and Net-a-Porter a run for their money, MatchesFashion.com is one of the newer luxury vendors hopping on the online venue. Shop the latest and greatest from brands like Dolce & Gabbana or Gucci through its user-friendly site and even request on-demand customer service from its 24/7 shopping aide MyStylist.

56. The Outnet

UK-based shopping mecca The Outnet was launched by the Net-a-Porter group in 2009 to showcase the works of up-and-coming designers as well as major runway designers. With over 250 brands to shop from, the biggest draw is the sale prices on designer goodies (often at least 40 percent off) that inspire buying sprees on hot ticket items. Don't sleep on The Outnet promo codes , too.

57. Shopbop

No matter if you're on the hunt for casual daywear or formal frocks, Shopbop curates mod designs ranging from bohemian Free People to glam J.Mendel. And, like a fashion magazine, you'll find trend-report-like boutiques on the site for pieces that have an editor-approved flair. With Shopbop loaded on your browser, your days of being closet clueless are over. (Don't forget to scoop up a Shopbop promo code, too.)

58. Brooklinen

Luxury bedding company Brooklinen should be on your radar for three reasons: 1) Its sheets, towels, and blankets are made out of some of the comfiest material on the market 2) Its affordable without sacrificing quality and 3) The co-founders Rich and Vicki are the sweetest people you will ever meet.

When you need an outfit for literally  any  occasion, ASOS is the first site you should be looking at. The fashion retailer is known to be very size inclusive.

If you're a bride or bridesmaid, dreamy wedding dress company BHLDN—under the same umbrella as  Free People ,  Urban Outfitters , and  Anthropologie —has an endless amount of bohemian and classic styles to choose from.

61. Wayfair

Need a bar stool? A TV? A mirror? New sheets? Wayfair is practically a Target on steroids.

62. Stylebop

Not only does this beautifully constructed website offer designer buys for men and women, it provides beautiful fashion editorials and a beauty section. Plus, the extra large images make this a haven for Pinterest and Tumblr lovers.

63. Summersalt

Whether you're planning a trip or a staycation, Summersalt should be on your radar. The female-founded, direct-to-consumer brand started with high-quality swimsuits and has since expanded into activewear, outerwear, pajamas, and other clothing. 

Cuyana's known for its minimal, high-quality clothing, bags, and accessories. The site's highly underrated and a great option if you're looking for one brand rather than heading to a major retailer with an overwhelming amount of styles to choose from.

When the tiniest of wonders feel impossible to find, 99 percent of the time Etsy will have it—which makes the website the perfect destination for everything from vintage finds to home decor to personalized jewelry, clothes, and shoes.

66. Everlane

Cozy cashmeres? ✓ Comfy knits? ✓ Your new work uniform? ✓ Everlane takes an ethically sourced approach to give you high-quality apparel every minimalist will dream of.

Once a brand you would only shop at in the early 2000s, Adidas has made a major comeback with the re-introduction of its original 1972  Stan Smith sneakers  and every cool piece of athleisure you could want.

68. Orchard Mile

In the digital age, we want to feel like our online shopping selection is as comprehensive as a full boutique—without actually having to, you know, go there. That's where Orchard Mile got its inspiration: It strives to offer an in-store experience by offering full collections from designers like Oscar de la Renta and Alexander Wang.

69. Free People

The bohemian clothing line will have you shopping for next season's outfit months in advance, simply because you can't get enough of what's trending in their shop. As the sister brand of Anthropologie and Urban Outfitters, Free People hosts a mixture of exclusive FP products as well as global brands. Did we mention it also has a beauty and wellness shop?

70. West Elm

With design envy practically at your fingertips, West Elm is the ultimate destination for your home decor needs—fit for a variety of tastes with the chicest nightstands, rugs, wall art, and more.

71. Nordstrom

Nordstrom has all the clothes, shoes, accessories, and beauty products you could possibly want—both designer and non. Fair warning: you'll likely find yourself cheating on your four-month shopping diet once you land on the site.

72. Rebecca Minkoff

The designer has transformed her clothing line into a global brand of handbags, apparel, jewelry, and accessories while  raising awareness for women's rights  and equality with shirts that say  "Girl Power"  and  "Feminism."

73. Moda Operandi

How do you get your hands on runway pieces before the rest of the stylish set? Log on to Moda Operandi. The online retailer lets you pre-order looks straight from the runway via a trunkshow that—warning!—is only available for a limited time. The super luxe site has also launched a boutique, where items will be available to purchase year-round.

Ban.do has become famous for putting a certain playful style back on the map: It's made us all nostalgic for the glittery, brightly-colored, overtly girly stationary of our youth. Here, you can shop their cult-favorite agendas, feel-good accessories, cute houseware, tech accessories, and slogan tees.

75. Farfetch

If you have an appetite for off-the-runway designs but not the budget to support your expensive taste, Farfetch will be your holy grail shopping guide. The site mines the latest from your favorite luxury brands and independent designers, plus incredible sale prices on off-season goods.

76. Opening Ceremony

Started as a quaint brick and mortar in New York, Now solely an online retailer Opening Ceremony is an international shopping phenomenon that designs and carries unconventional attire. In additional to its own wonderfully off-the-wall fashions, OC likes to team up with big names like Yoko Ono and Chloë Sevigny to create limited-edition capsule collections.

77. Reformation

Shop sustainable clothing and accessories for everyday wear and special events at Reformation. The brand's wedding offering for brides, bridesmaids, and guests is also not to be missed. 

78. The Webster

If you can't visit one of The Webster's physical stores, not a problem; you can shop the luxury multi-brand store right from your home. In addition to serving up a seriously stylish edit of designer brands, the retailer also carries beauty must-haves and chic home decor. 

79. La Garçonne

This shopping site is exactly what it sounds like: A destination to find tomboyish threads for the androgynous-focused dresser. Bottom line, you won't find pieces with princess-y frills. Instead, you'll come across minimal, modern wares with clean-line cuts, oversized sweaters, and business-savvy button-ups—all created by the big names in fashion. Consider it your go-to shopping destination if your style is downtown New-York or off-duty model.

80. Catbird

Brooklyn-based shop Catbird has taken its stellar selection of eponymous and indie-designed jewelry, along with other fashionable giftables, such as love potions and mermaid hair styling products, to the worldwide web. It's also every New York gal's go-to store for the finest, most delicate gold rings you'll ever find.

81. Journelle

For underpinnings that will make you blush in all the right ways, Journelle supplies lingerie from dozens of luxury brands like La Perla and Fleur du Mal that you can shop by designer and style with results that will make your significant other purr in delight. There's even a sectional for bridal underpinnings and a blog filled with style, music, and travel recommendations.

82. Bare Necessities

If finding flattering skivvies that actually run in your size is your biggest struggle, peruse the fit wonderland Bare Necessities that stocks underwear, shapewear, swimwear, and pajamas that are flattering for any body type, whether you're long and lean or closer to a pear shape. As a bonus? There's also a selection of underwear for men, so you and your partner can both get in on the shopping. (Don't forget to grab a Bare Necessities promo code before you do.)

83. Violet Grey

A site beloved by beauty editors for its expert curated selection of products and tips (from industry insiders and makeup artists), Violet Grey even knows us well enough to rope off special sections for K-beauty and French apothecary favorites. Come here to find out what your favorite stars like to wear on the regular and what the biggest makeup pros look to for their red carpet looks.

84. Sephora

Logging on to this mega  makeup site  will make you feel like you landed in a beauty wonderland. Selecting the products that are right for you is easy with the site's in-depth details section that lists ingredients plus the star-rating system powered by hundreds of customer reviews.

85. Space.NK.apothecary

Specializing in fresh-out-of-the-lab lotions and potions, Space NK Apothecary has built a repertoire we can trust since it was the first to bring brands like Oribe, Kiehl's, and Laura Mercier to our makeup bags. It continues to stock exclusive lines you won't find at your local drug and department stores, so shop away for an exotic collection that will give you the bright face of a jet-setter.

86. Dermstore

If under-the-radar, natural cosmetics are your holy grail, peruse the skin and beauty guides on Dermstore or shop their selection of cult brands like bareMinerals and French favorite Avène.

If you're already obsessed with Food 52's dreamy recipes and cooking tips, you've probably already discovered their wonderful house shop of home and kitchen wares, from pretty serving utensils to plate sets and recipe books. If not, take the time to browse their Pinterest-friendly goods: It'll make a homemaker out of even the biggest Seamless addict.

88. ABC Carpet & Home

Boasting one of the most beautiful housewares stores in New York, ABC Carpet & Home offers everything from rugs and cushions to tableware and furniture.

89. Serena and Lily

Serena Dugan and Lily Kanter combined their talents in design and marketing to create an online shop for simple and modern décor that will liven up any pad. At the site, you can find everything from big-time purchases like chevron headboards to smaller scale pieces with major impact, like its bamboo-rimmed mirror. Now that's what we call home sweet home décor!

90. Terrain

Ensure your outdoor area looks fab with lush blooms and the coolest containers from Terrain, a gardening sister store to Anthropologie that offers a bevy of cute tools to inspire you to break out that green thumb. Trust us, you won't find these commodities elsewhere, like the honey tobacco candle that wards off pesky bugs.

91. Horchow

Horchow's shabby-chic aesthetic and massive inventory makes this site a home décor must. To make things even better, the site features a warehouse sale section where you can find great deals on major pieces of furniture.

92. Design Milk

Design Milk allows you to discover and shop home, fashion, and wellness brands and designers from around the world. A curated collection of art, cookware,  jewelry, furniture, and more are just a click away. 

93. The Future Perfect

This bicoastal home and design store is the perfect place to scour for the elegant and unusual, whether you're looking for an  out-of-the-ordinary wedding gift  or a modern home accent with an emphasis on clean lines and inventive design.

94. Beautyhabit

Fragrance junkies, get a whiff of this perfume program. Modern luxe online apothecary, Beautyhabit, boasts a $15 "Try Before You Buy" system that lets you spritz a trio of your chosen scents to see if they blend well with your body's natural chemical makeup, before investing in a larger-sized bottle. Each will come with a $10 coupon to use toward your final purchase. If eau de toilettes aren't your thing, the e-shop also supplies free samples of other cosmetics with every purchase, automatically.

Based in Los Angeles, Poketo may be most famous for its stationary and planners, but it's swiftly growing a following for its design-heavy giftables. If you're looking for unconventional knickknacks and cute-as-a-button housewares from indie designers (think paint splattered pots and artfully decorated iPhone cases), stop in here before you head anywhere else.

96. MoMA Design Store

SHOP  

MoMA's Design Store is a gift-giving and home-decorating heaven for the art-inclined individual. Stock up on funky glassware, playful home items, and more. Some of the modern pieces sold on the site have become instant classics—from the Sherman Kelly ice cream scoop to the Aalto vase.

Since we can't jet off to Paris to check out what's new at Merci, a French lifestyle oasis in the city's historic Marais neighborhood, the store's websites keeps curious shoppers up to date. Check out Merci for home items made of rustic, natural materials.

98. The Matter Store

This is your one-stop destination for all things ahead-of-the-curve in the design world, from tabletop objects and gifts to furniture and lighting with an understated beauty. Based in New York City, The Matter Store sources pieces from some of the best independent designers and manufacturers and also sells its own "Matter-Made" creations.

99. Soko Glam

K-beauty lovers who have trouble finding their favorite products at local retailers: Soko Glam will be your beauty Mecca. This cult-favorite beauty shop houses some of the most popular skin care beauty buys from the Far East, whether they be budget sheet masks, or the famed Clio Waterproof Pen Liner.

At this Brooklyn-based store, quirky and cute meets convenience and practicality. Tea towels with colorful ethnic prints? Check! Geometric wooden-carved bottle stoppers? Got 'em! When shopping for household essentials at Leif, you'll actually be thrilled to get the not-so-basic basics for setting up your dream nest.

101. Verishop

At Verishop you can shop a curated selection of emerging and well-known brands across fashion, beauty, home, and more. 

102. Sweaty Betty

Give your workout wardrobe an overhaul with the help of Sweaty Betty. The activewear brand's first store opened in 1998 in London and it now has stores all over the world in addition to its online shop. 

103. Everything But Water

In need of a new swimsuit (or two, or three)? Head over to Everything But Water to shop a wide variety of swim brands. And, while you're there, scope out the cover-ups, resort wear, and vacation-ready accessories. 

If you're looking for new pieces for your home, add OKA to your list of shopping destinations. From furniture and decor to lightening and rugs, the British brand will help you to freshen up your living spaces. 

105. Revolve

Whether you're looking for a new party dress, a pair of boots, or a handbag, Revolve is a great place to start. The online fashion retailer stocks all those photo-worthy pieces that'll have anyone asking: "where'd you get that?" And, it carries beauty products from the brands that everyone seems to be talking about. 

106. ourCommonplace

This female-founded marketplace offers ethical and sustainable products that are fashion-forward and stylish. Not only can you shop fashion brands and designers, but beauty products and homewares, too. 

This clean beauty retailer carries makeup, skincare, haircare, and fragrances as well as bath and body products. The company has developed a Credo Clean Standard that all products must meet in order to be sold in their stores and on the website. 

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The BAZAAR Guide to Online Shopping

Keep these 53 brands, e-tailers, and boutiques bookmarked.

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.

We live in an infinitely expanding shopping universe, with hundreds, if not thousands, of digital storefronts dedicated to every clothing category. More stores log on and give us new options to consider every day. Clear your tabs before you try ordering anywhere else: We've done the preliminary window shopping for you.

No matter what you're hunting for—a quilted jacket , a beachy cover-up , or a simple white t-shirt —start with our list of the 53 best online clothing stores ahead. We've selected a mix of luxury retailers, essentials brands, and hidden direct-to-consumer gems that culminate in the ultimate closet. If the internet is just a virtual mall, the following list is your trusted directory.

Net-a-Porter

Christopher John Rogers Striped Silk-trimmed Moire Midi Dress

Amina Muaddi Holli Glass PVC and Leather Pumps

Saint Laurent Leather Shoulder Bag

Legendary designers, up-and-coming emerging labels, and upscale yet everyday brands: Net-a-Porter carries it all, with hundreds of new arrivals appearing online each week. Filter by "Cult Finds" or "Exclusives" to uncover the most sought-after items you won't find on other sites, no matter how hard you look.

Loewe Beige Paula's Ibiza Crochet Mini Dress

Diotima Red Matte Ruch Bikini

Dries Van Noten Green Cotton Mini Dress

True fashion girls shop SSENSE before any other multi-brand site. Sure, its designer roster overlaps with other stores, but its selection reflects the closets of the best fashion week street style. The same goes for its “Everything Else” section, where you can find eclectic home goods and tricked-out tech accessories.

Louis Vuitton

Louis Vuitton Ribbed Denim Bomber Jacket

Louis Vuitton Twist MM

Louis Vuitton LV Stripe Pencil Skirt

Because who doesn't want that LV monogram hanging in her closet? Louis Vuitton's online store is the bridge between you and an off-the-runway jacket or top, or one of its signature leather goods. There's also a filter to direct you toward in-store exclusives, should you plan a trip to one of its flagships.

Victor Glemaud Halter Top

Peter Do Combo Denim Jean

Y/Project Gradient Knit Sweater

Even before Kendall Jenner became creative director, FWRD carried an edit fit for a model’s wardrobe. But for a preview of what’s to come in Jenner’s street style, you can shop a selection of her favorite pieces from labels like Khaite, Peter Do, and Acne Studios.

Ganni Mohair Cable Cardigan

11 Honoré Chloe Straight Leg Trouser

11 Honoré La Ventura Maxi

11 Honoré specializes in luxury fashion for extended sizes, from formal wear to everyday outfits. It carries one of the broadest size ranges for designer fashion online now (10–28), across labels including Apiece Apart, Ganni, and Rachel Comey.

Celine Baja in Crocheted Cotton

Celine Silk Athletic Dress with Underwire

Celine Pajama Shirt in Silk Georgette

Shopping Celine online is an exclusive experience: You can’t find its pieces in many places beyond its standalone boutique. What you’ll encounter deserves that special domain, including an edit of its runway collections by Hedi Slimane and timeless leather accessories.

Moda Operandi

Bottega Veneta The Point Small Quilted Leather Bag

Mara Hoffman Celia Hemp Maxi Dress

Siedres Mult Kaleidescope-Print Jersey Slim-Leg Pants

With co-founder Lauren Santo Domingo’s personal taste at the fore, Moda Operandi gathers the best (and boldest) of luxury fashion into one experience. In addition to a stellar year-round roster of designer finds, Moda holds exclusive trunk shows with off-the-runway collections before other sites. (You’ll have to join its email list for exact drop dates.)

Another Tomorrow

Another Tomorrow Oversized Blazer

Another Tomorrow Relaxed Wide Leg Pant

Another Tomorrow Seamed Waist Shirt Dress

Here's an under-the-radar label for wardrobe foundations with a sustainable bent. Whether you're after a slouchy suit or a tailored work dress, Another Tomorrow will carry it.

Baum Und Pferdgarten Nita Jeans

Maje Striped Crochet Effect Dress

Neous Venus Sandal

Creating an account on The Yes feels more like hiring a personal shopper than shopping on an endless scroll. The Yes uses an artificial intelligence style quiz to learn your taste, size, and budget, then recommends pieces you'll want to order immediately. The more you browse on the platform, the better it understands what you want from your closet.

Chloé Wing-shoulder Flared Dress

Chloé Scoop-neck Tank

Chloé Small Woody Basket

Ordering from Chloé can feel like pausing to take a deep, restorative breath—even the palette on its storefront is calming. The house's best runway designs from creative director Gabriela Hearst are largely available to order online, including the handcrafted items commissioned from independent artisans.

All Access The Flow & Harmony Kit

Le Ore Rimini Tank & Skirt Kit

Le Ore Tivoli Bra & Andria Bike Short Kit

Bandier carries sleek activewear and athleisure from Adam Selman Sport, Lacoste, Leset, and dozens more. Its in-house labels are equally impressive, including wardrobing kits for one-and-done workout looks.

MatchesFashion

Jil Sander Striped Cotton Midi Dress

Linda Farrow Cara Oval Glasses

Casa Raki Juana Drawstring Linen Playsuit

With more than 600 designers delivering to 176 countries, MatchesFashion offer a truly global shopping experience. And the designer roster is vast: The site added more than 700 new items the week this list was published. Join the loyalty program to access personalized deals and members-only exclusives.

Alo Yoga Airlift Intrigue Bra

Alo Yoga Alosoft Courtside Tennis Dress

Alo Yoga High-Waist Biker Short

What started as a platform and store for dedicated yogis has evolved into celebrity-favorite activewear shop for tennis, dance, and more. Alo Yoga's new arrivals can sell out fast, thanks to its legendarily soft fabrics—so if you see something you want in your gym bag, you should order ASAP.

Andie The Ibiza

Andie Swim The Maternity Ibiza

Andie The Caicos Top

With this reader-favorite swim brand packed in your weekender, your summer vacations will look and feel that much better. Andie uses a specialized fit guide incorporating feedback from thousands of other shoppers to help you find your perfect suit, including maternity options.

Nensi Dojaka Cutout Ruched Minidress

Louisa Ballou Printed Mesh Top

Proenza Schouler Storm Platform Sandals

As you may guess from following fashion buying director Tiffany Hsu , Mytheresa's designer edit is for the boldest dressers. (But if you're an essentials-only shopper, there's still a section for you.) Part of the appeal comes from exclusive designer collaborations, with labels from Isabel Marant to Pucci .

Baacal Mini Bias Slip Dress

Baacal 90's Classic Taffeta Trench Coat

Baacal Long Cotton Shirtdress

Baacal's slip dresses and statement coats, all made with sustainable materials and exclusively in extended sizes, come with fashion insiders' stamp of approval .

Gucci Interlocking G Chain Silk Jacket

Gucci Jackie 1961 Small Shoulder Bag

Gucci Interlocking G Chain Silk Skirt

Archival bags, more-is-more apparel, and horsebit embellished accessories are just a few clicks away. When you've had your fill of Gucci's shoppable runway looks, check out The Vault , an experimental storefront with rare pieces and limited collaborations.

Hampden Clothing

Sukeina Embellished Bantu Coat

Mii Margaret Knitted Cotton Top

Sacai Twill Mix Shirt in Stripe

Hampden carries designers familiar to avid online shoppers—Ulla Johnson, Isabel Marant, Adam Lippes–but the Charleston-based store leans on its stylists for one-of-a-kind edits of their pieces. Hampden also offers a try-before-you-buy service, where you can spend a week testing up to eight pieces and only pay for what you ultimately keep.

Prada Silk and Wool Top

Prada Printed Silk and Wool Midi-skirt

Prada Raffia Tote Bag

There's so much to uncover on Prada's digital store in addition to those re-issued early-2000s nylon bags . Order an entire look straight from the spring/summer 2022 runway , or try separates from its mid-season capsules.

Ralph Lauren

Ralph Lauren Striped Double-Breasted Blazer

Ralph Lauren Classic Fit Mesh Polo Shirt

Ralph Lauren Ruffled Floral Cotton Skirt

Classic American sportswear is trending hard right now, and Ralph Lauren sketched the blueprint. Prepped-out blazers and skirts suited for a weekend sailing in Newport are always on its site; for the 50th anniversary of its iconic shirt, there's also a customizable polo experience worth clicking.

Boyish The Jovi Jean

Boyish The Tommy Jean

Boyish The Mikey Jean

This sustainably-minded denim brand is named for its fit: Boyish jeans all come in washes and fits inspired by menswear. They're also one of our editors' favorite destinations for cuts from straight-leg to baggy , up to size 32.

Brochu Walker V-Neck Layered Pullover

Carbon38 High Rise Flare Pants

525 Wrap Top

Between activewear collections from Stella McCartney, Beach Riot, and Year of Ours, plus Carbon38's in-house label, you'll find a year's worth of fitness gear (and gifts for your on-the-move friends). Orders over $100 come with free shipping, and returns are always on the house—great for trying on a few sizes at home.

Cos Boxy-Fit Heavyweight T-Shirt

Cos Tailored Silk Shorts

Cos V-Neck Vest

Drapey blazers , tailored dresses, and capsule wardrobes are a few of the items you'll find online at Cos. This brand wants you to repeat the outfits you buy, so its designs are purposefully understated.

De La Vali Cut-out Halterneck Top

The Attico One-shoulder Ruched Long Dress

Christopher Esber Loophole Tie Midi Skirt

Farfetch carries every major designer you know and love, from Alexander McQueen to Versace, plus a growing assortment of new names to meet. Curated "Shop By" sections can narrow your shopping trip down to wardrobe essentials or absolute best-sellers; with the arrival of a new beauty section , you can order a full makeup look along with your next wedding guest dress. If you're hunting for something extra-special, try its pre-owned section . This vintage archive is filled with Chanel, Cartier, and more.

Daily Paper

Daily Paper Green Red Mantas Hat

Daily Paper Seacrest Green Madison Blouse

Daily Paper Blue Monogram Mel Jeans

Two collections per year, outsized wardrobe impact. Amsterdam-based Daily Paper is your source for co-ords, dresses, swimwear, accessories, and more that blend African heritage with contemporary touches.

Christian Dior Vibe T-Shirt

Christian Dior 30 Montaigne Bar Jacket

Christian Dior Mid-Length Dress

Dior's online boutique carries a broader range of ready-to-wear than you may think, all crafted with the house's deep attention to detail and ladylike finishes. (Yes, including the t-shirts.) The label's signature bar jacket, honored on last year's BAZAAR 100 , demands a place in your closet—regardless of whether it was on your shopping list to begin with.

Cuyana Poplin Tiered Dress

Cuyana Small Recycled Sling Bag

Cuyana V-Back Jumpsuit

Your gateway Cuyana purchase was likely one of its ethically-sourced work bags . Its expertise in small leather goods and laptop totes extends to clothing, including cotton poplin basics for summer and a new line of activewear.

Bernard James Michelle Micro Hoops

Mozh Mozh Nora Cardi

Materiel Tbilisi Twill Utilitarian Coat

T.A. founder Telsha Anderson-Boone once told BAZAAR that she loves sharing what she buys and where she buys it. After shopping at T.A., you'll do the same for Anderson-Boone's New York City-based boutique. Her curation mixes fashion week regulars with up-and-comers; pattern mixing and colorblocking are always in ample supply.

Dôen Juno Dress

Dôen Adie Top

Dôen Quinn Dress

Pulling on a Dôen floral dress feels like stepping onto a California vineyard at sunset. This label's ethically-produced garments all have a sun-soaked, relaxed attitude—and their mood-boosting energy is only available through Dôen's website. Keep an eye out for its occasional sales: They're rare, but worth the wait.

ElyseWalker

Autumn Adeigbo Sauda Eyelet Blouse

Totême Deep V Neck Swimsuit

Adam Lippes High Waist Cropped Pant

Stylist Elyse Walker opened her eponymous boutique in 1999. More than two decades later, her online store matches the in-person version's penchant for styles with color, proportion, and general luxury. From Autumn Adeigbo's patterned separates to head-to-toe Balenciaga looks, this shop has something for all true fashion lovers.

Everlane The ’80s Blazer

Everlane The Way-High Drape Pant

everlane The Short-Sleeve Crew Neck Bodysuit

Plain t-shirts ? Eco-friendly swimwear ? Capsule wardrobe kits ? Everlane carries them all, at price points that belie how rich each item really feels.

The Folklore

Thebe Magugu Wool Bralette Jumper

Third Crown Arc Stud Earrings

Ahluwalia Rework Denim Miniskirt

Here, you'll get introduced to African and diasporic designers specializing in everything from casual daytime clothing to elevated evening wear to fine jewelry.

Skims Dress Size

Skims Fits Everybody Full Brief

Skims Fits Everybody Bralette

BAZAAR editors have said it before, and we'll say it again: Skims , the Kim Kardashian-helmed shapewear and essentials brand, is very good. While select Skims items are carried in department stores, the direct site has a broader selection of styles and colors to choose from. Each piece comes in sizes XXS–4X, whether you're after an ultra-soft robe or a jersey slip dress.

Ichi Antiques Denim Overcoat

Kowtow Kowtowsee more Jules Shirt - Math Grid

Sandy Liang Cashi Fleece Jacket

This marketplace carries one-of-a-kind items from more than one thousand local boutiques, plus small batches from designers like Sandy Liang and Kowtow. In other words, it's the closest you'll get to a Main Street experience while shopping online.

Theory Etiennette Blazer

Theory Wide Crop Pant

Theory Drape-Back Dress

Your first, and maybe last, stop for workwear, Theory carries some of our editors' favorite suit sets to be delivered straight to your door. When you're not on the clock, Theory's spring rotation of linen dresses and leather sandals are waiting.

McMullen Boutique

Tove Eloise Poplin Midi Dress

Ree Projects Wynn Mini Leather Handbag

Khaite Cibo Bodysuit

Until you can visit McMullen Boutique in person, this Oakland, CA-based store's online presence is more than worth perusing. Founder Sherri McMullen's edit shines a spotlight on African and African American designers, including Christopher John Rogers, Sergio Hudson, and Tove.

Girlfriend Collective

Girlfriend Collective Ivory Bianca One Shoulder Bra

Girlfriend Collective Matcha Sport Skort

Girlfriend Collective Droplet High-Rise Run Short

Whatever your preferred form of exercise, Girlfriend Collective is there to fill your gym bag. This online-only activewear brand carries everything from unitards and exercise dresses to matching workout sets, with varying levels of compression and stretch to suit your fitness regimen. Better yet? Every piece comes in sizes XXS to 6XL.

Hatch The Antigua Maillot

Hatch The Tori Wrap Dress

Hatch The Body Rib Unitard

Good maternity clothes are hard to find, especially online. Hatch takes the guesswork out of finding clothing that grows with your bump through all three trimesters, plus clothing to ease you into postpartum life. Don't just take our word for it: Even Rihanna wears Hatch .

DL1961 Vika Jacket

DL1961 Emilie Straight Jean

DL1961 Karlie Short

If you want your denim eco-friendly, you'll order it from DL1961. This site, and sister label Warp + Weft , craft high-performance jeans with post-consumer waste and a water-reducing production process . Of course, you don't see that legwork when your order arrives: what you get are soft and endlessly wearable jeans. (If your pairs don't fit on the first try, its returns process is seamless.)

Henning Overtime Trench

Henning Ribbed Knit Dress

Henning Hudson Leather Jacket

Henning delivers elevated workwear to women size 12 and above—a previously underserved market, as founder and plus-size model Lauren Chan knew personally. From classic trench coats to matching knit sets, Henning combines timeless but hard-to-find pieces with fits tailored to curvy shoppers, and each piece is made-to-order.

La Garçonne

Issey Miyake Float Dress

Hereu Pesca Heel — Custard

Y's Cargo Pants

La Garçonne may be a global retailer, but its online storefront has the feel of a jewel box Parisian boutique only frequented by in-the-know locals. The site delivers a mix of established and emerging designers, all with a tendency toward muted sophistication.

Mango 100% Linen Shirty Dress

Mango Straight Suit Pants

Mango Midi Satin Skirt

Mango is a one-stop shop for affordable and of-the-moment clothing in regular and extended sizes. Celebrities are particularly fond of its under-$300 outerwear . Mango is also home to occasional design collaborations that are worth browsing, like last year's capsule with Pernille Teisbaek .

Kes NYC Minimal Cami Tank

Kes Superfine Cashmere Long Sleeve Shirt

Kes Elongated

Look no further than Kes for elevated (and sustainable) silks and light layering pieces. This New York City-based gem also offers made-to-order services for your perfect fit.

Iris & Ink Genevieve Leather Biker Jacket

Oscar de la Renta Leather-paneled Midi Dress

By Far Charlie Knotted Leather Sandals

You don't have to spend a fortune to have a fully designer wardrobe, and The Outnet is proof. This outlet site carries heavy-hitters like Oscar de la Renta, Valentino, and Carolina Herrera, at up to 70 percent off retail price on the regular. For even more savings, The Outnet occasionally holds clearance events with extra discounts layered over its already great prices.

Hayley Menzies Ombre Sunset Backless Midi Dress

Xirena Xirena Issa Top in White

Kitri Colette Mini Skirt

Editors from the BAZAAR team curate this site of must-have fashion, beauty, and home goods. On the clothing front, you'll find many pieces that appear in the pages of our print magazine, plus exclusives only available on ShopBAZAAR . With our extra stamp of approval, you know these items are good.

Ouisa The Skirt

Ouisa The Striped Button Down

Ouisa The Cotton Trouser

This woman- and LGBTQ-owned brand wants you to make the most of your closet—with less. Ouisa carries two true uniform capsules, each made of six pieces you can reconfigure into minimal and elegant outfits. You can opt to order individual pieces or shop the entire kit in one swoop. Either way, all items are made-to-order with ethically sourced fabrics.

Fanm Mon Cide Dress

Soko Gilded Wood Paddle Hoops

Fe Noel Cloud Wrap Top

Shopbop carries a mix of advanced designers and contemporary ready-to-wear brands, with a youthful bent. When you link your Amazon Prime account, you can access free shipping and returns. Follow the lead of fashion director Caroline Maguire and visit Shopbop's"What's New" tab when you can: Fresh picks from labels you know, and intro pieces from emerging designers you don't, are added daily.

Tibi Italian Sporty Nylon Pleat Sleeve Top

Tibi Stonewash Striped Stella Jean

Silk Cotton Eyelet Asymmetrical Balloon Skirt - Petite

Tibi has been in business for two decades—2022 marks its twentieth anniversary—but the brand hasn't lost any of its early energy in a new digital age. Guided by founder Amy Smilovic's love of effortless yet polished designs, Tibi's online store is full of suiting and mix-and-match separates for the creative minimalist. Try its fundamentals line to refresh your tried-and-true classics, or find some very nice saves in its Outlet section .

Hill House Home

Hill House Home The Women's Hotel Robe

Hill House Home The Ellie Nap Dress

Hill House Home The Maeve Headband

Hill House Home may have gone viral for its tiered nap dresses , but you'll find quality loungewear for the whole family, plus dreamy bedding and decor, across its site. Come for the bespoke experience as much as for the whimsical prints and hotel-quality bathrobes: For every new collection drop, founder Nell Diamond hosts an interactive livestream where you can preview new designs and ask styling questions with other members of Nap Dress Nation.

Vince Pebbled Stripe Crew Neck Sweater

Vince Cropped Twill Jacket

Vince Satin Bias Pant

Vince infuses its lineup of forever basics (knit sets, slip skirts, robe coats) with the laid-back ease of its California roots. The pieces you'll find here are minimal, but not basic–and their size range has expanded to include up to 3XL.

Re/Done High Rise Loose Jean

Re/Done x Levi's High Rise Short

Re/Done x Hanes 90s Baby Tee

True denim connoisseurs will find their favorite jeans at Re/Done, beloved by celebrity stylists and fashion insiders for its method of repurposing vintage denim into fresh styles. The label has expanded from its denim-on-denim roots to ready-to-wear and footwear, plus upcycling collaborations with Hanes and Levi's—all the makings of an off-duty model wardrobe.

M.M.LaFleur

M.M.LaFleur The Lilia Jacket

M.M.LaFleur The Lisey Cami

M.M.LaFleur The Curie Pant

From corporate types to freelancing creatives, M.M.LaFleur has suiting, dresses, and basics for every work setting. This label specializes in pieces with comfort-driven and time-saving functional details, like anti-gaping buttons, memory foam footwear, and machine washable fabrics.

Universal Standard

Universal Standard Juniper Linen Easy Pull-On Shorts

Universal Standard Dawn Linen Hi Low Tunic

Universal Standard Float On Flutter Hem Linen Dress

Since 2015, Universal Standard has challenged the status quo through its expansive size range. Every piece you see on its website—from basic t-shirts and jeans to seasonal dresses and jackets—is available in the equivalent of sizes 00–40. The brand's inclusive philosophy also extends to returns: If your size changes within the year after you make a purchase, Universal Standard will let you exchange for a new size for free.

Halie LeSavage is the fashion commerce editor at Harper's BAZAAR . Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour .

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Shein, Walmart, Amazon, Macys, Nike

Top online fashion stores in the united states: shein surpasses walmart and amazon.

The online fashion market in the United States is expanding. The stunning rise of fast fashion company Shein to the top ranks, upsetting established giants like Walmart and Amazon, shows that the competition is fiercer than ever.

Coming soon

Top Online Fashion Stores in the USA: Key Insights

Market Revenues : Sales in the online fashion market surged during the pandemic. They continued to grow in the years after, but at a more moderate pace.

Shein on Top: With net sales of US$14.4 billion in 2023, Shein.com takes the lead over all other stores in U.S. Fashion eCommerce. Walmart.com ranked second and Amazon.com third, with their sales between US$9-12 billion.

Common Trends : Three of the top 5 online stores are successful offline retailers with an additional online presence. Find out what other strategies are working in U.S. online fashion.

Fashion products account for more than 21% of eCommerce sales in the United States. It is therefore the bestselling product category in U.S. eCommerce. Who are the top online fashion stores in the United States?

Shein , with its low-cost approach, has risen to the top of the market, outrunning established retailers in the game like Walmart and Amazon .

Learn about market sales, growth, top store performers and strategies for success in the U.S. online fashion world.

Top Online Fashion Stores in the USA: Sales Grow Steadily

But first, a broader look at revenues in the U.S. online fashion market:

In line with typical market developments, online fashion net sales jumped during the pandemic.

From US$121.8 billion in 2019 to US$194.3 billion in 2021 , revenues grew at a CAGR (2019-2022) of 26%. This means that, on average, the market grew by more than a quarter of its initial value each year.

After the pandemic, consumers had the chance to return to physical venues to shop for fashion. As a result, the growth in fashion eCommerce slowed, but remained positive.

The post-pandemic slowdown is reflected by a slight increase of revenues to US$206 billion in 2022 and US$214.6 billion in 2023 .

Projections for the coming years expect growth to accelerate again. For the entire post-pandemic period up to 2028, ECDB anticipates a CAGR (2022-2028) of 5%.

Top 5 Stores in the U.S. Fashion Market

The ECDB Market Page for the U.S. online fashion market includes the following ranking of top 5 eCommerce stores:

A notable observation is that two of the top five online platforms for U.S. fashion are established brick-and-mortar hypermarkets with an online presence: walmart.com and macys.com .

Shein generated US$14.4 billion fashion revenues in the U.S. in 2023.

Shein was projected to cross big retailers like Amazon and Walmart in the Fashion market - a milestone it finally achieved in 2023. Its net sales far exceed those of U.S.-origin retailers including Walmart and Amazon.

The basis of Shein’s business model is an acceleration of the fast fashion concept, which means that customer demand is instantly relayed to adjust production capacities. This method keeps costs down, reduces waste from excess inventory, and speeds up the production cycle. But it is also the source of growing criticism.

The presence of Walmart among the list of leading online stores reflects the importance of omnichannel business strategies. Walmart generated US$12.3 billion in online fashion revenues in the United States.

Recent initiatives by U.S. hypermarkets Walmart, Macy's, and Kohl's to appeal to a younger demographic coincide with Shein's rise in the global fashion market. Their prevalence also shows that U.S. online shoppers value convenience when shopping for fashion products.

As Walmart is the retailer that stands out for integrating modern features such as live shopping , this points to the importance of adapting one's offering to consumer preferences and market trends.

Amazon’s online fashion revenues are now behind both Shein and Walmart.

Amazon’s U.S. eCommerce fashion revenues have surpassed Shein's significantly until 2022, with US$10.3 billion for Shein versus US$8.4 billion for Amazon, respectively.

In 2023, Shein widened the gap with a US$5 billion difference in U.S. fashion revenues between the two.

Ultimately, ECDB analysts expect Shein to increase its lead over Amazon. With expected revenues of US$21.3 billion in 2025, Shein's growth is steeper than Amazon's.

Amazon opened two Amazon Style fashion retail stores to complement its online offering in a hybrid bid, but both stores were shuttered again at the end of 2023 .

The move came amid a wave of store closures in the books and devices segment, as well as layoffs to cut costs. The closure of the Amazon Style locations shows that while the stores were praised for their innovative setup and new technology, consumer response was not sufficient to continue with this concept.

Recent collaborations, such as with luxury secondhand online store Hardly Ever Worn It, show that Amazon is recalibrating its approach to succeed in online fashion.

Criticism: Worker’s Rights, Copyright Infringement, and Tariff Evasion

With instant consumer feedback technology, Shein offers more products at lower prices than other fast fashion retailers.

But there are less obvious costs elsewhere : To ensure high-volume production at low cost, workers produce garments in conditions widely considered inhumane, working long hours for very little pay.

Also common among low-cost fashion brands are allegations of copyright infringement , meaning that designs are taken from larger brands and lesser-known designers.

Growth Despite Criticism

Shein’s global online net sales grew at a compound annual growth rate (CAGR 2019-2021) of 133.7% during the pandemic, meaning that the company increased its revenue by more than 1.3 times its starting value each year during this period.

After the pandemic, growth continued, but at a slower pace.

With US$26.2 billion net sales in 2022, shein.com increased revenues by more than one third its value each year, at a CAGR (2022-2024) of 35.5%.

Taken together, this represents a CAGR (2019-2024) of 80.7% for the entire period. We predict US$48 billion in online revenues by 2024.

Why does Shein grow so rapidly? It is due to the company's retail strategy, which lures consumers with low prices, as well as extensive discounts and giveaways. Shein also has a highly trend-driven product assortment that swiftly changes and adapts to consumer demand in real time.

Like this insight? It is based on our regularly updated rankings. With our retailer and country rankings , you can learn valuable information about your specific market. Our product category rankings and benchmarks allow you to see where various businesses are currently evolving. This information can aid in your decision-making, whether you are a business developer, shop owner, or CEO of a large eCommerce brand. Stay a step ahead of the market with ECDB.

Almost Half of Gen Z Online Shoppers Have Purchased Items From Shein.com 

The company is particularly popular among young consumers, as evidenced by data from Statista's Consumer Insights.

See how aware U.S. consumers are of Shein and what percentage of consumers has used the site. The results are broken down by generation.

The data shows an inverse relationship between age and familiarity with Shein .

Younger consumers, especially Gen Z, exhibit higher recognition and usage than older users: 83% are aware of Shein, with 41% having made a purchase.

While 77% of millennials recognize Shein, only 29% have shopped there.

Recognition drops to 58% for Gen X, with a 19% purchase rate.

For baby boomers, 39% are aware and just 12% have bought from Shein.

Shein's business model and extensive social media marketing is another factor responsible for the brand's tremendous success with younger users.

Walmart, Macy’s and Kohl’s are three generalist retailers that operate primarily offline, but their online offerings are increasingly supplementing their overall revenues.

This growth has been particularly evident since the pandemic, but the development below shows a clear trend:

Walmart.com is outpacing its direct competitors: With US$7.9 billion in 2020 to US$8.9 billion in 2021 and US$10 billion in 2022, online fashion sales gained traction during the pandemic.

By 2023 and projected 2024, Walmart.com is expected to have solidified its lead over Macy's and Kohl's.

Macys.com ranked fourth in the U.S. online fashion market by 2023, with US$6.4 billion in revenues. But its growth is expected to remain stagnant.

Kohls.com is the unfortunate tail light among the three, as online fashion net sales declined since 2020. They are expected to decline further into 2024, reaching US$4 billion in online fashion revenues.

Athletic fashion brand Nike 's main operating country is the United States. It generated US$4.5 billion in online fashion net sales in the country by 2023.

Check out the dedicated ECDB Store Page for nike.com. Future revenues are projected to keep growing, making Nike's prospects more positive than those of its direct competitor, Adidas .

Closing Thoughts: U.S. Online Fashion

Three out of the five top online stores in U.S. fashion are generalist retailers. This suggests the high value U.S. online shoppers place on convenience, i.e. one-stop shopping.

However, incumbents are looking out for low-cost competitor Shein. The ultra-fast fashion store ranked third in 2023 and is expected to surpass Amazon's fashion segment by 2024.

Shein's meteoric rise in the U.S. market reflects the importance of a trend-led product assortment and effective marketing: Younger users are driving the trend, because the low prices and social media marketing are most attractive to them.

Sources: About Amazon: 1 2 – CNBC: 1 2 3 4 – Fashion Network – Forbes – PYMNTS – Reuters

FAQ: Top Online Fashion Stores in the USA

Is shein bigger than amazon.

No. Shein is not bigger than Amazon. Based on data from the U.S. online fashion market, Amazon's fashion revenues are higher, with US$9.2 billion compared to Shein's US$8.1 billion in 2023. However, Shein is expected to surpass Amazon by 2024, with projected revenues of US$10.6 billion, compared to Amazon's US$9.2 billion.

What is the disadvantage of Shein?

Shein's main disadvantages include poor working conditions with low wages for factory workers, frequent allegations of copying designs from other brands and designers, and significant environmental impact due to the fast fashion model, which contributes to waste and pollution. Products break easily and are therefore quick to discard. These ethical and legal concerns could affect Shein's long-term reputation and sustainability.

Who is Shein's biggest customer?

Shein's biggest customers are young consumers, particularly Gen Z. Data shows that 83% of Gen Z are aware of Shein, and 41% have made a purchase. This demographic is drawn to Shein's low prices, trendy products, and extensive social media marketing.

How big is the online fashion market in the U.S.?

The online fashion market in the U.S. was valued at US$214.6 billion in 2023. It experienced significant growth during the pandemic and is projected to continue growing, albeit at a more moderate pace, with an expected CAGR of 5% from 2022 to 2028.

What is the biggest fashion e-commerce in the US?

The biggest fashion e-commerce in the U.S. is Walmart, which generated US$12.3 billion in online fashion revenues in 2023. It ranks first in the U.S. fashion eCommerce market, followed by Amazon in second place.

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The 11 Best Nude Lipsticks, According To Makeup Artists

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Nude lipsticks enhance your natural lips without overpowering the rest of your makeup look, whether it’s a bold smokey eye or pop of color on the cheeks. The best nude lipsticks, like the Kevyn Aucoin Unforgettable Lipstick and Hermès Satin Lipstick , are among our top picks thanks to the flattering shades and lip-conditioning ingredients in their formulas.

The best nude lipsticks subtly enhance and define your natural lip color.

Finding the right nude lipstick for you involves looking at your undertones and natural lip color. Celebrity makeup artist J Guerra says cool undertones often have hints of blue or pink in them, so nude shades with slight pink or mauve tones work best. He recommends choosing a lipstick with peachy hues if you have warm undertones. “Neutral undertones can wear both cool and warm hues, so most nude shades complement those skin tones,” says Guerra. After testing many nude lipsticks and consulting with deputy editor Jane Sung and makeup experts, we’ve curated a list of our top picks.

• Best Nude Lipstick Overall: Kevyn Aucoin Unforgettable Lipstick
• Best Drugstore Nude Lipstick: Revlon Super Lustrous Lipstick
• Best Luxury Nude Lipstick: Hermès Rouge Hermès Satin Lipstick
• Best Long-Wearing Nude Lipstick: Dior Rouge Forever Lipstick
• Most Versatile Nude Lipstick: Lisa Eldridge True Velvet Lip Color
• Best Non-Feathering Nude Lipstick: MAC Macximal Silky Matte Lipstick
• Best Sheer Nude Lipstick: Merit Signature Lip Lightweight Lipstick
• Best Matte Nude Lipstick: Nars Powermatte Lipstick
• Best Satin Nude Lipstick: Pat McGrath Labs SatinAllure Lipstick
• Best Glossy Nude Lipstick: YSL Loveshine Lip Oil Stick
• Most Nourishing Nude Lipstick: Charlotte Tilbury Matte Revolution Lipstick

Best Nude Lipstick Overall

An intensely pigmented formula with a creamy finish, kevyn aucoin unforgettable lipstick.

Wendy Sy is a writer, editor, content creator, and founder of her lifestyle website,  Style Meets Story . Based in New York City, she is a graduate of the Fashion Institute of Technology and her work has also been published in Allure, Shop TODAY, Avenue, ELLE, InStyle, NewBeauty, Travel Curator, and many more. She grew up on Long Island where she started subscribing to magazines and fell in love with the art of storytelling.

For product reviews, gift ideas, and latest deals, Subscribe to the Forbes Finds newsletter .

As a deputy editor, I edit, assign and write about all things beauty and grooming, from buzzy styling tools to celebrity skincare favorites. I’ve been a journalist covering style and travel for more than 15 years, and I’ve written about everything from the best international spas worth the long-haul flight to the art of French girl hair. My work has appeared in Condé Nast Traveler, Allure, NYMag, Teen Vogue, People, Afar and many more. Previously, I held senior editorial roles at Lucky magazine, NBC Universal and Cookie magazine. A California native, I majored in English and French literature at Amherst College and attended Columbia Journalism School.

What’s notable:  This lipstick comes in five nude shades and provides intense color payoff. It’s also infused with nourishing ingredients like vitamins E and A.

What could be better:  Due to the creaminess, the pigment can bleed slightly if used without a lip liner.

This Kevyn Aucoin Unforgettable Lipstick is my top pick for several reasons. The slim design ensures precise application, and the lipstick has rich color payoff. Another bonus: It’s made with nourishing ingredients, including vitamins E and A, to protect and condition your pout. The addition of beeswax helps the formula glide over lips and provides anti-inflammatory benefits.

Best Drugstore Nude Lipstick

A classic option that glides smoothly on lips.

Ulta Beauty

Revlon Super Lustrous Lipstick

What’s notable:  This product is very affordable, and the conditioning formula can help lips look fuller.

What could be better:  Some say that the lighter shades require several coats to be noticeable.

Over the past year, I’ve used this Revlon lipstick at least a few times weekly. For $11, it doesn’t feel too precious to save for special occasions, yet it still looks luxe. The creamy formula glides smoothly onto lips, leaving them feeling conditioned and soft. It also minimizes lip lines and gives your mouth a subtly plumped look. In terms of shades, there’s a wide range of nude hues, so you’re likely to find an option that matches your skin tone.

Best Luxury Nude Lipstick

A refillable lipstick that's artfully designed.

Bloomingdale's

Hermès Rouge Hermès Satin Lipstick

What’s notable:  It leaves your lips looking supple and soft. The packaging is gorgeous and makes application feel luxurious, right down to the satisfying magnetic click to secure the cap.

What could be better:  There are only two nude shades to choose from, and this lipstick is on the pricier side.

This luxurious pick has a comfortable, satin finish and looks like an art object, whether displayed on your bathroom vanity or pulled out of your purse. The tube is refillable, so you can add a fresh bullet for under $50. “This lipstick has a nice creamy texture and feels comfortable on,” says Sung. “It doesn’t necessarily last too long since it’s a satin formula, but the nude versions wear off in a subtle, flattering way.” Although there are only two nude hues (Beige Kalahari and Beige D’Automne), the shades do not disappoint.

Best Long-Wearing Nude Lipstick

Gives up to 16 hours of full coverage, dior rouge forever lipstick.

What’s notable:  Dior’s transfer-proof lipstick is ultra-pigmented, lasts up to 16 hours and comes in several nude colors.

What could be better: Some reviewers say the colors don’t exactly match the online photos, and the formula can be a tad drying.

This long-lasting lipstick from Dior has a transfer-proof formula (resistant even to fabrics) and lasts up to 16 hours for a full day of wear. Key ingredients include red peony extract for hydration and jojoba seed oil for a comfortable feel. There are various browns, beiges and rosy hues to choose from, and even the paler shades are nicely pigmented. If you tend to have dry lips, you might want to apply a light balm on top for extra hydration throughout the day.

Most Versatile Nude Lipstick

A velvet matte lipstick with a slight sheen, lisa eldridge true velvet lip color.

What’s notable:  This creamy, highly pigmented formula gives you the best of both worlds—a velvet matte finish with a slight sheen.

What could be better:  There are limited nude shades to choose from. 

If you’re looking for something with a velvet finish that’s long-lasting but still has a subtle sheen, you can’t go wrong with Lisa Eldridge’s True Velvet Lip Color. Celebrity makeup artist  Jeannia Robinette is a fan of this lipstick in the color Velvet Fawn: “It gives the feel of Brigitte Bardot and chic French girls back in the day. If you want a dramatic nude look, it’s highly pigmented with a 3D finish.” Robinette recommends pairing the Velvet Fawn shade with the  Victoria Beckham Beauty No. 1 Lip Definer to have more dimension.

Best Non-Feathering Nude Lipstick

A pick that stays put for up to 12 hours, mac macximal silky matte lipstick.

What’s notable:  This silky matte lipstick is non-feathering and gives up to 12 hours of wear.

What could be better:  A few reviewers noted that several old, beloved shades are unavailable. Some users say it can be a little drying on lips over time.

If you’re constantly on the go or want to avoid touching up your lips throughout the day, this non-feathering and non-bleeding lipstick is for you—the color is designed to last up to 12 hours. What’s more, it instantly makes lips look fuller with each swipe. The formula also stands out because it’s non-caking and layers well, which is especially important with nude hues that might need several coats for more impact. There are 38 colors in total, including pinky nudes and soft browns.

Best Sheer Nude Lipstick

A nourishing option that feels light as air, merit signature lip lightweight lipstick.

What’s notable:  This satin lipstick has a very lightweight formula that has a sheer satin finish. It also contains stabilized vitamin C that helps diffuse the appearance of fine lip lines.

What could be better:  Some say the product can bleed.

You might just forget you’re wearing lipstick with Merit’s lightweight lipstick; but if you look in the mirror, you’ll be reminded that you swiped on a nude lipstick that subtly levels up your lips. Sung recommends this pick, and it’s easy to see why. The color is buildable so that you can layer on several coats for a bolder look. It’s also worth noting that the formula contains squalane, sunflower seed oil, papaya fruit extract and raspberry oil to nourish and hydrate.

Best Matte Nude Lipstick

A highly-pigmented bullet with a smooth, matte finish, nars powermatte lipstick.

What’s notable:  This highly pigmented lipstick requires only one swipe, and has a smooth, matte finish.

What could be better:  It can feel dry on the lips, according to some reviewers.

Ideal for those seeking a true matte finish, this cream-to-matte listick lasts for up to 10 hours and gives lips a beautiful wash of color. Plus, it’s transfer-resistant, so it’s less likely to require reapplication through the day. Choose between several nude shades, such as Sweet Disposition (a pink-beige) for a your-lips-but-better look.

Best Satin Nude Lipstick

Silky-smooth color with luminosity, pat mcgrath labs satinallure lipstick.

What’s notable:  This formula gives a noticeable dewy effect and keeps lips soft and moisturized.

What could be better: Some reviewers say this lipstick tends to transfer through the day.

This lipstick has a luxe satin finish and gives buildable color that never feels cakey. Plus, there are several nude options to choose from to suit a variety of skin tones. Key ingredients like botanical collagen and passion fruit extract are helpful for hydrating, conditioning and nourishing lips.

Best Glossy Nude Lipstick

Lip oil in a lipstick, ysl loveshine lip oil stick.

What’s notable:  This hybrid formula contains nourishing oils for a smooth application and comfortable wear.

What could be better:  Reviewers say that this pick is not long-lasting.

Both Guerra and Robinette recommend the YSL Loveshine Lip Oil Stick, which is a hybrid lipstick and lip oil. Guerra’s favorite nude in the collection is the Melted Honey. “It’s a rich, beige nude with a glossy finish that hydrates the lips while providing a burst of color that’s both vibrant and understated,” he says. Robinette is a fan of the Rosy Sand shade (a light peach nude), saying, “It’s a creamy formula that’s not cakey.”

Most Nourishing Nude Lipstick

An antioxidant and vitamin infused pick, charlotte tilbury matte revolution lipstick.

What’s notable:  It contains conditioning ingredients like orchid extract and vitamin E to give lips a soft, silky texture.

What could be better:  Although it has staying power, it can transfer if you eat and drink with it on.

I’m impressed every time I swipe on Charlotte Tilbury’s Matte Revolution Lipstick in the signature Pillow Talk shade. The brand’s 3D glow pigments help to make my lips look fuller and more defined. And this nude pink is a great shade in particular because it doesn’t make me look washed out. Even with a matte finish, the ingredients help keep my lips feeling hydrated even after hours of wear. Although I have this lipstick in other shades, I keep returning to Pillow Talk, as it goes with every look and occasion.

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At Forbes Vetted, we’ve published many beauty articles after in-depth research and reporting. These include topics such as best long-lasting lipsticks and top lip stains .

• Wendy Sy is the author of this article and a beauty contributor who has covered topics including the best lip liners and best brow gels .
• Deputy editor Jane Sung assigned and edited this article and approved all product selections. She oversees the beauty and grooming category and has more than 15 years of experience as a lifestyle journalist.
• Sy also gathered key insights and lipstick recommendations from celebrity makeup artists J Guerra and Jeannia Robinette .

How We Chose The Best Nude Lipsticks

To curate this list of best nude lipsticks, we considered the formula of each pick, taking into account how it complements different skin tones. We also factored in selections to suit various preferences and budgets.

• To select the best nude lipsticks, we researched top brands and formulas. This includes personally testing products and combing through customer reviews. In addition, we asked top makeup artists to share their insight.
• We assessed each nude lipstick’s formula, shade selection, texture and finish. Considering these key points, we prioritized options that are long-lasting and include nourishing ingredients.
• Our final list includes a variety of nude lipsticks with various features for every skin tone, skin type and budget.

Frequently Asked Questions (FAQs)

What brands have the best nude lipsticks.

Based on our research, testing and additional insight from makeup artists, we consider brands like Kevyn Aucoin, Hermès, Merit, YSL, Revlon and Lisa Eldridge to have some of the best nude lipsticks. However, each product highlighted in this guide are excellent options.

Should Nude Lipstick Be Lighter Or Darker Than Your Skin Tone?

The right nude lipstick shade for you is based on preference but the key tip is to go either darker or lighter than your natural skin tone. Guerra is more partial to nude lipsticks that are slightly deeper than your natural skin tone. “Choosing a shade that is too light can wash you out, while one that's slightly darker can enhance your natural lip color and complement the rest of your makeup look,” he says. “Find the right balance by selecting a shade that subtly enhances your lips without clashing with your natural skin tone.”

On the other hand, Robinette prefers nude lipsticks that are one or two shades lighter than your natural skin tone. “This helps to lift and brighten your face,” she says. 

Which Nude Lipstick Stays On The Longest? 

Which nude lipstick stays on the longest .

The  Dior Rouge Forever Lipstick  is our top pick for the best long-lasting nude lipstick. This transfer-proof pick stays on your lips for up to 16 hours. The ultra-pigmented matte formula is even resistant to fabrics and doesn’t budge throughout the day.

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