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How to Write a Restaurant Business Plan in 2024 (Step by Step Guide with Templates)

A restaurant business plan is a framework that guides you to plan and forecast every element of restaurant management and operations.

This includes anything from your restaurant's menu design , location, financials, employee training , and a lot more.

Creating a solid business plan is important, as it helps:

• Transform your restaurant ideas into reality.
• Boosts entrepreneurial success by 16% (Harvard Business Study) .
• It equips you to navigate challenges before they arise.
• Attracts potential investors.

Planning is key to restaurant success. Without a plan, you're more likely to join the 26% of restaurants that fail within a year.

Create a business plan to set yourself up for success.

Here's how to get started. 

What is a restaurant business plan? 

Before writing a business plan, it is important to understand its fundamentals.

It serves as a roadmap for starting and running your restaurant , making it easy for outside parties, such as investors, to understand your objectives, vision, and plan of action for your restaurant.

The length and level of detail of business plans vary, ranging from brief synopses to large papers. Investors can benefit from clear insights and additional information provided by beginning with a concise plan and working their way up to a detailed one.

In short, a thorough description of the resources allocated to the success of your restaurant should be included in your business plan.

Steps to include in your business plan 

Your restaurant and mission statement needs to reflect your brand and goals, but you don't have to start from scratch.

The Eat App Restaurant Business Plan template , created by industry professionals and packed with insider information, is your go-to manual for creating a profitable business plan.

Your finalized business plan should have 11 essential elements, no matter how you write it. Continue reading below. 

1. Executive summary

A restaurant business plan should always begin with an executive summary. Why?

• 80% of venture capitalists say they read the executive summary first.
• 62% of investors say they would not continue reading a business plan if the executive summary did not capture their interest.
• A strong executive summary can increase the likelihood of securing funding by up to 40%.

An executive summary not only acts as the introduction to your restaurant business plan samples but also as a summary of the entire idea.

The main aim of an executive summary is to draw the reader (oftentimes an investor) into the rest of your business plan.

The executive summary also helps you envision the identity of your restaurant which essentially shapes the customer experience and sets you apart from competitors.

To establish a distinct identity, you need to focus on c ommon elements of an executive summary, including:

• A mission statement  
• Proposed concept development
• Cuisine selection
• The overall execution
• The potential costs
• Expected return on investments (ROI)

Let's take a more in-depth look at the concept development, cuisine selection, and mission statement.

Further reading

• How to write a restaurant executive summary

Concept Development

Selecting the type of restaurant, service style, and atmosphere is the first step towards creating a unique dining experience. Whether you envision a sample menu for a:

• cozy, intimate bistro
• bustling quick-service deli
• fast-casual restaurant
• fine dining establishment

Your concept should reflect your passion and expertise in the industry.

Cuisine Selection

The cuisine you select for your restaurant can significantly influence its success.

Choosing the appropriate cuisine is vital for distinguishing your establishment from competitors and attracting your target market.

To make an informed decision, consider factors such as:

• Market demand
• Expertise and passion
• Ingredient availability
• Competition
• Profitability
• Cultural fit
• Seasonality
• Dietary restrictions and trends

In the highly competitive restaurant industry, keeping track of current and emerging cuisine trends can be a significant advantage.

Creating a mission statement

A well-constructed mission statement communicates the purpose, values, and goals of your restaurant to potential investors and customers alike.

A mission statement serves as a guiding light for decision-makers and employees, fueling their efforts to achieve your restaurant’s objectives.

To create an impactful mission statement, consider the following steps:

• Identify the purpose of the restaurant.
• Contemplate the brand’s image.
• Account for the target audience.
• Incorporate company values.
• Ensure brevity and comprehensiveness.

Related content:  How to Write a Restaurant Mission Statement  

Remember, your mission statement should not only differentiate your restaurant from competitors but also resonate with your target market .

2. Company description

This is where you carefully introduce the company in the restaurant business plan. Include the name of the restaurant you are launching in this field along with its address, phone number, and other important information. Then, also include the owner's information as well as a synopsis or explanation of their background. The restaurant's legal position and its short- and long-term objectives should be outlined in the second section of the company description. To demonstrate your understanding of the changes in the local food business and the reasons why the most independent restaurant investors will be successful in this market, please submit a brief market research.

Here's an example of the page layout:  

Company Description

Restaurant Name: [Restaurant Name]

Location: [Restaurant Address]

Contact: [Restaurant Phone Number] | [Restaurant Email Address]

Owner: [Owner Name]

Experience: [Owner Name] has over [Number] years of experience in the restaurant industry. They have worked in various roles, including [List of Roles]. They are passionate about food and creating a memorable dining experience for their guests.

Legal Standing: [Restaurant Name] is a [Type of Legal Entity] registered in [State/Province].

3. Market analysis

The market analysis portion of the restaurant business plan is typically divided into three parts.

3.1 Industry analysis

What is your target market? What demographics will your restaurant cater to?

This section aims to explain your target market to investors and why you believe guests will choose your restaurant over others.

Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

By diving into demographics, preferences, dining habits, and trends, you can fine-tune your concept and marketing strategy to reach and appeal to your target audience effectively.

An example of analyzing your target market

  Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

Demographics and preferences

Identifying your primary target market involves considering factors such as:

For example, a neighborhood with a high concentration of families might prefer a family-friendly restaurant with a diverse menu catering to various age groups and dietary preferences.

Conversely, a trendy urban area with a predominantly young and affluent population may gravitate towards upscale dining experiences and innovative cuisine.

Cultural and ethnic backgrounds also have a significant impact on restaurant preferences, with people from different backgrounds having distinctive tastes and customs that influence their dining choices.

By thoroughly understanding the demographics and preferences of your target market, you’ll be better equipped to create a restaurant concept that resonates with them and ultimately drives success.

Dining habits and trends

As the restaurant industry continues to evolve, staying informed about dining habits and trends is crucial for adapting your offerings and attracting customers.

For example, the rise of online ordering and delivery services has significantly influenced dining habits, with many consumers seeking the convenience of having their meals delivered to their doorstep.

Health trends have also had an impact on dining habits, with an increasing number of individuals seeking healthier options when dining out.

• How to find your restaurant's target market

3.2 Competition analysis

It's easy to assume that everyone will visit your new restaurant first, so it is important to research your competition to make this a reality.

What restaurants have already established a customer base in the area?

Take note of everything from their prices, hours, and service style to menu design to the restaurant interior.

Then explain to your investors how your restaurant will be different.

3.3 Marketing analysis

Your investors are going to want to know how you plan to market your restaurant. How will your marketing campaigns differ from what is already being done by others in the restaurant industry?

How do you plan on securing your target market? What kind of offers will you provide your guests? Make sure to list everything.

The menu is the most important part of a restaurant's debut. Your restaurant wouldn't be able to operate without it.

You most likely don't have a final draft at this time, but you should aim to create a mock-up for your restaurant business plan. You can choose a design that you can envision yourself using and add your logo to the mock-up.

• Top Free Restaurant Menu Makers

There are several resources available online if you need assistance with menu design or don't want to hire a designer.

But the price should be the most important component of your sample menu. The cost research you've completed for investors ought to be reflected in your prices. They will have a clearer idea of your restaurant's intended price range as a result.  You'll quickly see how important menu engineering can be, even early on.

5. Employees

The company description section of the restaurant business plan briefly introduces the owners of the restaurant with some information about each. This section should fully flesh out the restaurant's business plan and management team.

The investors don’t expect you to have your entire team selected at this point, but you should at least have a couple of people on board. Use the talent you have chosen thus far to highlight the combined work experience everyone is bringing to the table.

6. Restaurant design

The design portion of your restaurant business plan is where you can really show off your thoughts and ideas to the investors. If you don’t have professional mock-ups of your restaurant rendered, that’s fine.

Instead, put together a mood board to get your vision across. Find pictures of a similar aesthetic to what you are looking for in your restaurant.

The restaurant design extends beyond aesthetics alone and should include everything from restaurant software to kitchen equipment. 

7. Location

The location you settle on for your restaurant should be well aligned with your target market (making it easier to cater to your ideal customer) and with your business plans.

At this stage in the process, it's not uncommon to not have a specific location in mind - but you should at the very least have a few options to narrow down.

Pro Tip: When you approach your investors about potential locations, make sure to include as much information as possible about each venue and why it would be ideal for your brand. 

Example for choosing an ideal location

Choosing the ideal location for your restaurant is a pivotal decision that can greatly influence your success. 

To make the best choice, consider factors such as foot traffic, accessibility, and neighborhood demographics.

By carefully evaluating these factors, you’ll be better equipped to maximize visibility and attract your target market.

Foot traffic and accessibility

Foot traffic and accessibility are important factors in selecting a location that will attract customers and ensure convenience.

A high-traffic area with ample parking and public transportation options can greatly increase the likelihood of drawing in potential customers.

Additionally, making your restaurant accessible to individuals with disabilities can further broaden your customer base and promote inclusivity.

Neighborhood demographics

Analyzing neighborhood demographics can help you determine if your restaurant’s concept and cuisine will appeal to the local population.

Factors such as income levels, family structures, and cultural diversity can all influence dining preferences and habits.

By understanding the unique characteristics of the neighborhood, you can tailor your offerings and marketing efforts to resonate with the local community.

Conducting a market analysis can be a valuable step in this process.

To gather demographic data for a particular neighborhood, you can utilize resources such as the U.S. Census Bureau’s American Community Survey and reference maps.

Armed with this information, you can make informed decisions about your restaurant’s concept, menu, and pricing, ensuring that your establishment is well-positioned for success within the community.

Conducting market research will further strengthen your understanding of the local demographic.

8. Market overview

The market overview section is heavily related to the market research and analysis portion of the restaurant business plan. In this section, go into detail about both the micro and macro conditions in the area you want to set up your restaurant.

Discuss the current economic conditions that could make opening a restaurant difficult, and how you aim to counteract that. Mention all the other restaurants that could prove to be competition and what your strategy is to set yourself apart.

9. Marketing

With restaurants opening left and ride nowadays, investors are going to want to know how you will get word of your restaurant to the world.

The next marketing strategy and publicity section should go into detail on how you plan to market your restaurant before and after opening. As well as any plans you may have to bring a PR company on board to help spread the word.

Read more: How to write a restaurant marketing plan from scratch

10. External help

To make your restaurant a reality, you are going to need a lot of help. List any external companies or software you plan on hiring to get your restaurant up and running.

This includes everything from accountants and designers to suppliers that help your restaurant perform better, like POS systems and restaurant reservation systems .

Explain to your other potential investors about the importance of each and what they will be doing for your restaurant.

11. Financial analysis

The most important part of your restaurant business plan is the financial section . We would recommend hiring professional help for this given its importance.

Hiring a trained accountant will not only help you get your own financial projections and estimates in order but also give you a realistic insight into owning a restaurant.

You should have some information prepared to make this step easier for the accountant.

He/she will want to know how many seats your restaurant has, what the check average per table will be, and how many guests you plan on seating per day.

In addition to this, doing rough food cost calculations for various menu items can help estimate your profit margin per dish. This can be achieved easily with a free food cost calculator. 

• Important restaurant metrics to track

A well-crafted restaurant business plan serves as a roadmap to success, guiding every aspect of the venture from menu design to employee training.

By carefully considering each component of the plan, aspiring restaurateurs can increase their chances of securing funding, attracting customers, and achieving their long-term goals.

Remember, a restaurant business plan is not just a document to satisfy investors; it is a living tool that should be revisited and updated regularly as the business grows and evolves.

By staying committed to the plan and adapting it as needed, restaurateurs can ensure that their culinary dreams have a solid foundation for success.

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Saif Alnasur used to work in his family restaurant, but now he is a food influencer and writes about the restaurant industry for Eat App.

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How to Write a Restaurant Business Plan

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When starting a business—no matter what type of business that may be—a business plan is essential to map out your intentions and direction. That’s the same for a restaurant business plan, which will help you figure out where you fit in the landscape, how you’re going to differ from other establishments around you, how you’ll market your business, and even what you’re going to serve. A business plan for your restaurant can also help you later if you choose to apply for a business loan .

While opening a restaurant isn’t as risky as you’ve likely heard, you still want to ensure that you’re putting thought and research into your business venture to set it up for success. And that’s where a restaurant business plan comes in.

We’ll go through how to create a business plan for a restaurant and a few reasons why it’s so important. After you review the categories and the restaurant business plan examples, you can use the categories to make a restaurant business plan template and start your journey.

Why you shouldn’t skip a restaurant business plan

First-time restaurateurs and industry veterans alike all need to create a business plan when opening a new restaurant . That’s because, even if you deeply understand your business and its nuances (say, seasonal menu planning or how to order correct quantities), a restaurant is more than its operations. There’s marketing, financing, the competitive landscape, and more—and each of these things is unique to each door you open.

That’s why it’s so crucial to understand how to create a business plan for a restaurant. All of these things and more will be addressed in the document—which should run about 20 or 30 pages—so you’ll not only have a go-to-market strategy, but you’ll also likely figure out some things about your business that you haven’t even thought of yet.

Additionally, if you’re planning to apply for business funding down the line, some loans—including the highly desirable SBA loan —actually require you to submit your business plan to gain approval. In other words: Don’t skip this step!

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

How to write a restaurant business plan: Step by step

There’s no absolute format for a restaurant business plan that you can’t stray from—some of these sections might be more important than others, for example, or you might find that there’s a logical order that makes more sense than the one in the restaurant business plan example below. However, this business plan outline will serve as a good foundation, and you can use it as a restaurant business plan template for when you write your own.

Executive summary

Your executive summary is one to two pages that kick off your business plan and explain your vision. Even though this might seem like an introduction that no one will read, that isn’t the case. In fact, some investors only ask for the executive summary. So, you’ll want to spend a lot of time perfecting it.

Your restaurant business plan executive summary should include information on:

Mission statement: Your goals and objectives

General company information: Include your founding date, team roles (i.e. executive chef, sous chefs, sommeliers), and locations

Category and offerings: What category your restaurant fits into, what you’re planning to serve (i.e. farm-to-table or Korean), and why

Context for success: Any past success you’ve had, or any current financial data that’ll support that you are on the path to success

Financial requests: If you’re searching for investment or financing, include your plans and goals here and any financing you’ve raised or borrowed thus far

Future plans: Your vision for where you’re going in the next year, three years, and five years

When you’re done with your executive summary, you should feel like you’ve provided a bird’s eye view of your entire business plan. In fact, even though this section is first, you will likely write it last so you can take the highlights from each of the subsequent sections.

And once you’re done, read it on its own: Does it give a comprehensive, high-level overview of your restaurant, its current state, and your vision for the future? Remember, this may be the only part of your business plan potential investors or partners will read, so it should be able to stand on its own and be interesting enough to make them want to read the rest of your plan.

Company overview

This is where you’ll dive into the specifics of your company, detailing the kind of restaurant you’re looking to create, who’s helping you do it, and how you’re prepared to accomplish it.

Your restaurant business plan company overview should include:

Purpose: The type of restaurant you’re opening (fine dining, fast-casual, pop-up, etc.), type of food you’re serving, goals you have, and the niche you hope to fill in the market

Area: Information on the area in which you’re opening

Customers: Whom you’re hoping to target, their demographic information

Legal structure: Your business entity (i.e. LLC, LLP, etc.) and how many owners you have

Similar to your executive summary, you won’t be going into major detail here as the sections below will get into the nitty-gritty. You’ll want to look at this as an extended tear sheet that gives someone a good grip on your restaurant or concept, where it fits into the market, and why you’re starting it.

Team and management

Barely anything is as important for a restaurant as the team that runs it. You’ll want to create a section dedicated to the members of your staff—even the ones that aren’t yet hired. This will provide a sense of who is taking care of what, and how you need to structure and build out the team to get your restaurant operating at full steam.

Your restaurant business plan team and management section should have:

Management overview: Who is running the restaurant, what their experience and qualifications are, and what duties they’ll be responsible for

Staff: Other employees you’ve brought on and their bios, as well as other spots you anticipate needing to hire for

Ownership percentage: Which individuals own what percentage of the restaurant, or if you are an employee-owned establishment

Be sure to update this section with more information as your business changes and you continue to share this business plan—especially because who is on your team will change both your business and the way people look at it.

Sample menu

You’ll also want to include a sample menu in your restaurant business plan so readers have a sense of what they can expect from your operations, as well as what your diners can expect from you when they sit down. This will also force you to consider exactly what you want to serve your diners and how your menu will stand out from similar restaurants in the area. Although a sample menu is in some ways self-explanatory, consider the following:

Service : If your brunch is as important as your dinner, provide both menus; you also might want to consider including both a-la-carte and prix fixe menus if you plan to offer them.

Beverage/wine service: If you’ll have an emphasis on specialty beverages or wine, a separate drinks list could be important.

Seasonality: If you’re a highly seasonal restaurant, you might want to consider providing menus for multiple seasons to demonstrate how your dishes (and subsequent purchasing) will change.

Market analysis

This is where you’ll begin to dive deeper. Although you’ve likely mentioned your market and the whitespace you hope to address, the market analysis section will enable you to prove your hypotheses.

Your restaurant business plan market analysis should include:

Industry information: Include a description of the restaurant industry, its size, growth trends, and other trends regarding things such as tastes, trends, demographics, structures, etc.

Target market: Zoom in on the area and neighborhood in which you’re opening your restaurant as well as the type of cuisine you’re serving.

Target market characteristics: Describe your customers and their needs, how/if their needs are currently being served, other important pieces about your specific location and customers.

Target market size and growth: Include a data-driven section on the size of your market, trends in its growth, how your target market fits into the industry as a whole, projected growth of your market, etc.

Market share potential: Share how much potential there is in the market, how much your presence will change the market, and how much your specific restaurant or restaurant locations can own of the open market; also touch on any barriers to growth or entry you might see.

Market pricing: Explain how you’ll be pricing your menu and where you’ll fall relative to your competitors or other restaurants in the market.

Competitive research: Include research on your closest competitors, how they are both succeeding and failing, how customers view them, etc.

If this section seems like it might be long, it should—it’s going to outline one of the most important parts of your strategy, and should feel comprehensive. Lack of demand is the number one reason why new businesses fail, so the goal of this section should be to prove that there is demand for your restaurant and show how you’ll capitalize on it.

Additionally, if market research isn’t your forte, don’t be shy to reach out to market research experts to help you compile the data, or at least read deeply on how to conduct effective research.

Marketing and sales

Your marketing and sales section should feel like a logical extension of your market analysis section, since all of the decisions you’ll make in this section should follow the data of the prior section.

The marketing and sales sections of your restaurant business plan should include:

Positioning: How you’ll describe your restaurant to potential customers, the brand identity and visuals you’ll use to do it, and how you’ll stand out in the market based on the brand you’re building

Promotion: The tools, tactics, and platforms you’ll use to market your business

Sales: How you’ll convert on certain items, and who/how you will facilitate any additional revenue streams (i.e. catering)

It’s likely that you’ll only have concepts for some of these elements, especially if you’re not yet open. Still, get to paper all of the ideas you have, and you can (and should) always update them later as your restaurant business becomes more fully formed.

Business operations

The business operations section should get to the heart of how you plan to run your business. It will highlight both internal factors as well as external forces that will dictate how you run the ship.

The business operations section should include:

Management team: Your management structure and hierarchy, and who is responsible for what

Hours: Your hours and days of operation

Location: What’s special about your location that will get people through the door

Relationships: Any advantageous relationships you have with fellow restaurateurs, places for sourcing and buying, business organizations, or consultants on your team

Add here anything you think could be helpful for illustrating how you’re going to do business and what will affect it.

Here, you’ll detail the current state of your business finances and project where you hope to be in a year, three years, and five years. You’ll want to detail what you’ve spent, what you will spend, where you’ll get the money, costs you might incur, and returns you’ll hope to see—including when you can expect to break even and turn a profit.

Financial statements: If you’ve been in business for any amount of time, include existing financial statements (i.e. profit and loss, balance sheet, cash flow, etc.)

Budget: Your current budget or a general startup budget

Projections: Include revenue, cash flow, projected profit and loss, and other costs

Debt: Include liabilities if the business has any outstanding debt or loans

Funding request: If you’re requesting a loan or an investment, lay out how much capital you’re looking for, your company’s valuation (if applicable), and the purpose of the funding

Above all, as you’re putting your financials together, be realistic—even conservative. You want to give any potential investors a realistic picture of your business.

Feel like there are other important components but they don't quite fit in any of the other categories (or make them run too long)? That’s what the restaurant business plan appendix section is for. And although in, say, a book, an appendix can feel like an afterthought, don’t ignore it—this is another opportunity for you to include crucial information that can give anyone reading your plan some context. You may include additional data, graphs, marketing collateral (like logo mockups), and more.

Start Your Dream Business

The bottom line

Whether you’re writing a restaurant business plan for investors, lenders, or simply for yourself and your team, the most important thing to do is make sure your document is comprehensive. A good business plan for a restaurant will take time—and maybe a little sweat—to complete fully and correctly.

One other crucial thing to remember: a business plan is not a document set in stone. You should often look to it to make sure you’re keeping your vision and mission on track, but you should also feel prepared to update its components as you learn more about your business and individual restaurant.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their cafes. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cafe business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Cafe Business Plan?

A business plan provides a snapshot of your cafe as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Cafe

If you’re looking to start a cafe or grow your existing cafe you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cafe in order to improve your chances of success. Your cafe business plan is a living document that should be updated annually as your cafe grows and changes.

Sources of Funding for Cafes

With regards to funding, the main sources of funding for a cafe are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a cafe is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your cafe business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cafe business you are operating and the status; for example, are you a startup, do you have a cafe that you would like to grow, or are you operating a chain of cafes.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cafe industry. Discuss the type of cafe you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of cafe you are operating.

For example, you might operate one of the following types:

• Take-Out Cafe: this type of cafe doesn’t have seating (or has limited seating) and is mostly visited by customers looking to grab a coffee and/or bakery item on their way to work or elsewhere.
• Restaurant Cafe: this type of cafe is most similar to a restaurant and offers a full, sit-down menu in a nice atmosphere with a full wait staff.
• Casual cafe: also known as a corporate, student or co-working cafe, this type of cafe typically offers food and drinks from a counter with no waiters or waitresses. Patrons purchase items and consume them in the cafe, often while performing work on their laptops or conversing with friends or colleagues.
• Coffee Shop: This is a popular type of cafe. Coffee shops usually offer a selection of tea, coffee, pastries and other drinks

  In addition to explaining the type of cafe you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business? What is your business concept? What is your unique selling proposition?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cafe business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards cafes with ultra high speed internet connections, it would be helpful to ensure your location could offer such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cafe business plan:

• How big is the cafe business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key local suppliers in your market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your cafe. You can extrapolate such as figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The market analysis section of your cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: local office workers, college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the target audience you choose will have a great impact on the type of cafe you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cafes primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cafes (and restaurants and/or bakeries depending on the type of cafe you operate).

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes restaurants, supermarkets and customers making coffee and bakery items themselves at home. You need to mention such competition to show you understand that not everyone in your target market will visit a cafe each day.

With regards to direct competition, you want to detail the other cafes or coffee shops with which you compete. Most likely, your direct competitors will be cafes located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

  With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior cafe products?
• Will you provide cafe products that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cafe business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of cafe that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer pastries, soups, items such as café latte, cappuccino, espresso or macchiato?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your cafe. Document your location and mention how the location will impact your success. For example, is your cafe located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your cafe marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your cafe’s front store extra appealing to attract passing customers
• Distributing samples outside the cafe
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Partnerships with local organizations (e.g., gym members get a free cup of cafe with each pastry they purchase)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cafe such as serving customers, procuring supplies, keeping the cafe clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your cafe’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the cafe, coffee shop and/or restaurant business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in cafes and/or successfully running retail and small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your cafe, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 catering contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cafe:

• Location build-out including design fees, construction, etc.
• Cost of fixtures like chairs, tables, signage and cafe decor
• Cost of equipment like grinders, espresso machines, blenders, refrigerators
• Cost of ingredients and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Summary Putting together a business plan for your cafe is a worthwhile endeavor. If you follow the template above, you will be able to prepare a winning cafe business plan or a coffee shop business plan. You will really understand cafe business planning, business operations, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cafe.

Café Business Plan FAQs

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Restaurant Business Plan Template

Written by Dave Lavinsky

Restaurant Business Plan

You’ve come to the right place to create your restaurant business plan.

We have helped over 100,000 entrepreneurs and business owners with how to write a restaurant business plan to help them start or grow their restaurants.

Below is a restaurant business plan template to help you create each section of your business plan.

Restaurant Business Plan Example

Executive summary, business overview.

Bluehorn Restaurant & Steakhouse is a new restaurant and steakhouse located in Oklahoma City, Oklahoma. The menu of Bluehorn Restaurant & Steakhouse will include bistro-type dishes that are authentically created and crafted by acclaimed Chef Peter Logan. It will be located in the trendy part of town, known as the Plaza District. The restaurant will be surrounded by classy art galleries, live theater, high-end restaurants and bars, and expensive shopping.

Owned by emerging restaurant operators Chef Peter Logan and Anastasia Gillette, Bluehorn Restaurant & Steakhouse’s mission is to become Oklahoma City’s best, new restaurant for patrons to celebrate their next big event, have a nice date night, or gather with friends or family for a fun evening while dining over finely crafted entrees, desserts, and cocktails.

Products Served

The following are the menu items to be offered by Bluehorn Restaurant & Steakhouse:

• Soups & Salads
• Gourmet sides
• Wine, Beer & Spirits

Customer Focus

Bluehorn Restaurant & Steakhouse will target adult men and women between the ages of 21 – 65 with disposable income in Oklahoma City, Oklahoma. Within this demographic are millennials, young professionals, newlyweds, young families, more established families, and retirees. Because of the pricing structure of the menu, the patrons will likely be upper middle class to the wealthy population of Oklahoma City.

Management Team

Bluehorn Restaurant & Steakhouse is owned and operated by fellow Oklahoma City natives and culinary enthusiasts, Chef Peter Logan and Anastasia Gillette. Both come with a unique skill set and complement each other perfectly. They formerly worked together at another OKC fine dining establishment and made a great team for serving guests delectable food and wine while ensuring the highest level of customer service.

Chef Peter will manage the kitchen operations of Bluehorn Restaurant & Steakhouse, while Anastasia will oversee front of the house operations, maintain and ensure customer service, and manage all reservations.

Financial Highlights

Bluehorn Restaurant & Steakhouse is seeking $300,000 in debt financing to open its start-up restaurant. The funding will be dedicated for the build-out and design of the restaurant, kitchen, bar and lounge, as well as cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

• Restaurant Build-Out and Design – $100,000
• Kitchen supplies and equipment – $100,000
• Opening inventory – $25,000
• Working capital (to include 3 months of overhead expenses) – $25,000
• Marketing (advertising agency) – $25,000
• Accounting firm (3 months worth and establishment/permitting of business) – $25,000

Company Overview

Bluehorn Restaurant & Steakhouse is a new restaurant and steakhouse located in Oklahoma City, Oklahoma. Bluehorn Restaurant & Steakhouse will serve a wide variety of dishes and beverages and will cater to the upper middle class to wealthier population of Oklahoma City. The menu of Bluehorn Restaurant & Steakhouse will include bistro-type dishes that are authentically created and crafted by acclaimed Chef Peter Logan. It will be located in the trendy part of town, known as the Plaza District. The Plaza District is one of Oklahoma’s trendy neighborhoods and is considered the “it” area for newlyweds, millennials, professionals, and young singles. The restaurant will be surrounded by classy art galleries, live theater, high-end restaurants and bars, and expensive shopping.

Owned by emerging restaurant operators Chef Peter Logan and Anastasia Gillette, the restaurant’s mission statement is to become the best new steak restaurant in OKC. The following are the types of menu items Bluehorn Restaurant & Steakhouse will serve- shareables, steaks, soups, gourmet sides and salads.

Bluehorn Restaurant & Steakhouse History

Bluehorn Restaurant & Steakhouse is owned by two Oklahoma City natives, Chef Peter Logan and Anastasia Gillette. They have both worked around the country in fine dining establishments and have a combined twenty years in the restaurant industry. Upon working alongside each other at another fine dining establishment in Oklahoma City, the two of them became good friends and decided to venture into owning their own restaurant.

Chef Peter is the kitchen guru and critically acclaimed chef, while Anastasia manages the front of the house and is a certified Sommelier. Together, with both of their expertise and knowledge, Bluehorn Restaurant & Steakhouse is destined to become Oklahoma City’s next big restaurant.

Industry Analysis

The Restaurant industry is expected to grow to over $220 billion in the next five years.

Consumer spending is projected to grow. The Consumer Confidence Index, a leading indicator of spending patterns, is expected to also grow strongly, which will boost restaurant industry growth over the next five years. The growth in consumer confidence also suggests that more consumers may opt to segment their disposable income to eating outside the home.

Additionally, an increase in the number of households earning more than $100,000 annually further contributes to the industry growth, supporting industry operators that offer more niche, higher-end products.  This group is expected to continue to grow in size over the next five years.

The urban population represents a large market for the industry. Specifically, time-strapped individuals living in urban areas will likely frequent industry establishments to save time on cooking. The urban population is expected to increase, representing a potential opportunity for the industry.

Customer Analysis

Demographic profile of target market, customer segmentation.

Bluehorn Restaurant & Steakhouse will primarily target the following customer profile:

• Upper middle class to wealthier population
• Millennials
• Young professionals
• Households with an average income of at least $75k
• Foodies and culture enthusiasts

Competitive Analysis

Direct and indirect competitors.

Bluehorn Restaurant & Steakhouse will be competing with other restaurants in Oklahoma City. A profile of each competitor is below. The Press Located in the trendy area known as the Plaza District, The Press has reimagined our favorite foods of the surrounding regions through the lens of home.

The menu consists of appetizers, soups, burgers and sandwiches, bowls, main dishes, sides, desserts, and a large selection of alcoholic beverages. The Press serves craft beer, domestic beer, wine spritzers, house cocktails, wine, and mimosas. They also offer brunch. The menu of The Press is affordable with the most expensive dish being $16. The wine menu is also not pretentious as the wine is sold either by the glass or bottle, with the most expensive bottle being $52 for the Gruet Sparkling Brut Rose. Oak & Ore Oak & Ore is a craft beer and restaurant in OKC’s Plaza District. They have a 36-tap beer selection and offer vegetarian, vegan, and gluten free dining options. Oak & Ore offers a rotating, 36-tap selection of their favorite brews from Oklahoma and around the world. Each beer is thoughtfully paired with a craft beer-inspired dining experience.

The food menu of Oak & Ore offers starters, salads, wings, fried chicken, sandwiches, tacos, banh mi, and sides. They also have a selection of kids dishes so the whole family can enjoy comfort food while sampling one of their delectable beers.

The Mule OKC The Mule is a casual, hip restaurant offering a large beer and cocktail menu plus sandwiches and more. Located in the constantly growing and buzzing hub that is the Plaza District, The Mule takes the timeless favorite and contorts it into a whole menu of wild offerings.

There is also a fantastic assortment of soups offered and The Mule shakes up a seasonal list of cocktails designed by their bar staff. During the winter months, patrons can stave off the cold with their versions of hot toddies and buttered rum. For the beer drinkers, they always have a reliable line-up of fresh cold brews on draft, as well as a wide selection of can.

Competitive Advantage

Bluehorn Restaurant & Steakhouse offers several advantages over its competition. Those advantages are:

• Gourmet dishes elegantly prepared to the finest standard.
• Selection of steaks sourced from local Oklahoma farms.
• An exclusive and unique wine menu that includes a wine selection of all price points.
• Highly sought after location: Bluehorn Restaurant & Steakhouse will be located in the trendy and attractive neighborhood known as The Plaza District.
• Trendy, welcoming, and energetic ambiance that will be perfect for a night out or a celebration.

Marketing Plan

Promotions strategy.

The marketing strategy for Bluehorn Restaurant & Steakhouse is as follows: Location Bluehorn Restaurant & Steakhouse’s location is a promotions strategy in itself. The Plaza District is a destination spot for locals, tourists, and anyone looking for the trendiest food fare in Oklahoma City. The Plaza District is home to OKC’s most popular bars and restaurants, art galleries, theaters, and boutique shopping. The millennials, young professionals, and foodies will frequent Bluehorn Restaurant & Steakhouse for the location itself.

Social Media Bluehorn Restaurant & Steakhouse will use social media to cater to the millennials and Oklahoma City residents. Chef Peter and Anastasia plan to hire an advertising agency to take professional photographs of the menu items and location to create appealing posts to reach a greater audience. The posts will include pictures of the menu items, as well as upcoming featured options. SEO Website Marketing Bluehorn Restaurant & Steakhouse plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local fine dining restaurant” or “Oklahoma City restaurant”, Bluehorn Restaurant & Steakhouse will appear in the top three choices. The website will include the full menu, location, hours, and lots of pictures of the food, drinks, and steaks. Third Party Delivery Sites Bluehorn Restaurant & Steakhouse will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food to be delivered will see Bluehorn Restaurant & Steakhouse listed near the top.

Operations Plan

Operation functions:.

The company will hire the following:

• 4 sous chefs
• 2 bartenders
• 2 hostesses
• The company will hire an advertising agency and an accounting firm

Milestones:

Bluehorn Restaurant & Steakhouse aims to open in the next 6 months. The following are the milestones needed in order to obtain this goal.

7/1/202X – Execute lease for prime location in the Plaza District.

7/2/202X – Begin construction of restaurant build-out.

7/10/202X – Finalize menu.

7/17/202X – Hire advertising company to begin developing marketing efforts.

8/15/202X – Start of marketing campaign

8/22/202X – Final walk-thru of completed restaurant build-out.

8/25/202X – Hire team of sous chefs, servers, and bussers.

9/1/202X – Decoration and set up of restaurant.

9/15/202X – Grand Opening of Bluehorn Restaurant & Steakhouse

Bluehorn Restaurant & Steakhouse will be owned and operated by Chef Peter Logan and Anastasia Gillette. Each will have a 50% ownership stake in the restaurant.

Chef Peter Logan, Co-Owner

Chef Peter Logan is an Oklahoma City native and has been in the restaurant industry for over ten years. He was trained in a prestigious Le Cordon Bleu Culinary Academy in San Francisco and has worked in some of the nation’s most prestigious fine dining restaurants. His tenure has took him from the west coast to the east coast, and now he’s back doing what he loves in his hometown of Oklahoma City.

Chef Peter will manage the kitchen operations of Bluehorn Restaurant & Steakhouse. He will train and oversee the sous chefs, manage inventory, place food inventory orders, deal with the local food vendors, and ensure the highest customer satisfaction with the food.

Anastasia Gillette, Co-Owner

Anastasia Gillette was born and raised in Oklahoma City and has garnered over ten years in the restaurant industry as well. While in college, Anastasia worked as a hostess at one of the area’s most prestigious restaurant establishments. While there, she was eventually promoted to Front of the House Manager where she oversaw the hostesses, servers, bussers, bartenders, and reservations. Her passion always led to the beverage portion of the restaurant so she obtained her Sommelier certificate in 2019. With her wine education, Anastasia is able to cultivate an interesting and elegant wine selection for the restaurant.

Anastasia will oversee front of the house operations, maintain and ensure customer service, and manage all reservations. She will also be in charge of the bar and wine ordering, training of front of the house staff, and will manage the restaurant’s social media accounts once they are set up.

Financial Plan

Key revenue & costs.

The revenue drivers for Bluehorn Restaurant & Steakhouse will come from the food and drink menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items as well as the cooking materials. A significant cost driver is the fine dining equipment, serving dishes, and beer and wine glasses. Other cost drivers will be the overhead expenses of payroll for the employees, accounting firm, and cost of the advertising agency.

Funding Requirements and Use of Funds

Bluehorn Restaurant & Steakhouse is seeking $300,000 in debt financing to open its start-up restaurant. The breakout of the funding is below:

Financial Projections

Income Statement

  Balance Sheet

  Cash Flow Statement

Restaurant Business Plan FAQs

What is a restaurant business plan.

A restaurant business plan is a plan to start and/or grow your restaurant business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your restaurant business plan using our Restaurant Business Plan Template here .

What Are the Main Types of Restaurants?

There are many types of restaurant businesses. Restaurants can range in type from fast food, fast casual, moderate casual, fine dining, and bar and restaurant types. Restaurants also come in a variety of different ethnic or themed categories, such as Mexican restaurants, Asian restaurants, American, etc.  Some restaurants also go mobile and have food trucks.

How Do You Get Funding for Your Restaurant Business Plan?

Restaurant businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a restaurant business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates.

What are the Steps To Start a Restaurant Business?

1. Develop A Restaurant Business Plan - The first step in starting a business is to create a detailed restaurant business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your restaurant business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your restaurant business is in compliance with local laws.

3. Register Your Restaurant Business - Once you have chosen a legal structure, the next step is to register your restaurant business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your restaurant business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Restaurant Equipment & Supplies - In order to start your restaurant business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your restaurant business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful restaurant business:

• How to Start a Restaurant Business

Where Can I Get a Restaurant Business Plan PDF?

You can download our free restaurant business plan template PDF here . This is a sample restaurant business plan template you can use in PDF format.

Cafe business plan template + PDF

In this article, you will find an exemplary business plan for a cafe, offering a detailed framework to guide you through establishing and managing your own cafe. It's crucial to understand that while all names and numbers in this cafe business plan template are invented for illustrative purposes, they can be adjusted to suit the specific needs and realities of your cafe business.

Additionally, for ease of use and customization, a "Cafe Business Plan PDF" is available for download. This article serves as an invaluable tool for entrepreneurs who are keen on developing a robust and practical strategy for launching or growing their cafe, providing a clear roadmap and comprehensive insights into the industry.

Cafe business plan

How this cafe business plan sample was created.

To create a personalized business plan for your cafe, all you need to do is click on "Get your business plan" . You'll be prompted to answer a few questions about your cafe, providing essential details about your business. Our advanced AI system will then use this information to generate a comprehensive business plan tailored to your specific needs and goals. This process takes only 5-10 minutes, after which you receive a fully structured plan. The beauty of this system lies in its flexibility; you can edit and customize the plan to perfectly align with your vision. Once finalized, you have the option to save it to your computer, ensuring that your cafe/restaurant roadmap to success is just a few clicks away.

Generate your custom restaurant business plan in minutes!

Cafe business plan sample, executive summary, business description, market research and analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

In today’s bustling cafe industry, standing out entails more than a robust business model; it calls for a compelling executive summary that captures the essence and potential of the venture. BizCafe is built upon this very vision—a cutting-edge oasis for young professionals and students seeking a coffee experience that is both gourmet and homely, in addition to an efficient workspace. Positioned in the heart of New York, BizCafe is poised to challenge the conventional cafe atmosphere by combining specialty coffees, artisan teas, delectable pastries, satisfying light meals, and indispensable modern amenities like high-speed Wi-Fi and charging stations.

Despite challenging industry dynamics such as fierce competition, economic volatility, supply chain obstacles, and shifting consumer tastes, BizCafe’s strategic plan remains solid. It thoughtfully balances the appeal of our signature products and brand-building initiatives, employing distinctive branding and customized loyalty programs to build a devoted customer base. These offerings are intended to meld effortlessly into the lives of our target clientele, creating a sense of community and loyalty. In the event of heightened risks, our backup plans include diversified menus, local sourcing, and continued product development.

Within a varied competitive landscape that includes Java Junction, The Study Spot, Green Leaf Tea House, and Urban Grind, understanding different market positions is crucial for honing BizCafe’s competitive edge and creating a space that is both unique and adaptable.

Operations form BizCafe’s core, with exhaustive planning that ranges from securing key supplier partnerships to appointing trained baristas and support staff committed to unmatched customer service. Our operational strategies underscore regular quality control, smart inventory management, adhering to health and safety standards, and fiscal responsibility with recurrent assessments and careful budgeting.

Our financial projections suggest a positive outlook. We anticipate reaching a break-even point by the end of the first year and foresee a promising 20% revenue increase by the third year. With the projected growth, we aim to pursue expansion and diversification, setting a course towards a $1 million revenue milestone by the end of the fifth year.

Marketing and sales are integral to introducing and embedding the BizCafe brand in public discourse and consumer habits. An ingenious blend of social media activity, loyalty incentives, local events, and partnerships with nearby businesses is designed to uphold and celebrate the BizCafe ethos. This is supported by a robust digital foundation that ensures convenience through online ordering platforms and sustains community engagement with impactful email communication.

Driving this promising enterprise are seasoned leaders such as Co-Founders & CEOs Alex Taylor and Jordan Lee, who bring a wealth of experience in business management and finance. Operations Manager Riley Kim and Marketing Director Casey Morgan complete the leadership team, guaranteeing seamless operations and strong, consistent brand visibility.

As an LLC, BizCafe benefits from the agility needed to adeptly manage the unpredictable nature of the cafe industry, all while taking advantage of a tax structure that encourages growth.

In conclusion, this executive summary portrays BizCafe not just as another cafe in New York’s tapestry but as a beacon in its cafe culture—a sanctuary for today’s discerning, digitally connected patron and a strategic investment opportunity for tomorrow’s wise investor.

Located in the bustling heart of New York, BizCafe is primed to become the go-to destination for the city's energetic young professionals and the academically inclined student population. Designed as a Limited Liability Company, BizCafe harmoniously balances the vibrancy of an artisan coffee hub with the tranquility of a focused work sanctuary. This innovative cafe caters to the tastes and lifestyles of customers aged 20-35, offering an array of specialty coffees, artisan teas, as well as a handpicked selection of pastries and light meals.

Embraced by the convenience of high-speed Wi-Fi and charging stations, BizCafe is not just a place for savoring a cup of freshly brewed java but is also an inviting space for clients seeking a comfortable place to work, study, or unwind. With a central location, this cafe capitalizes on the fast pace of New York City, becoming a social landmark that facilitates productivity and leisure.

BizCafe prides itself on mitigating anticipated industry risks. Facing competition from establishments such as Java Junction, The Study Spot, Green Leaf Tea House, and Urban Grind, BizCafe differentiates itself through its unique branding and customer loyalty programs. In the event of increased rivalry, the management plans to diversify the menu and enhance loyalty incentives to retain customer fidelity. Economic fluctuations will be met with competitive pricing and value deals, while supply chain disruptions are countered with established relationships and buffer stock, complemented by local sourcing as a contingency measure.

Looking to the next 3-5 years, financial projections are optimistic. The first year is focused on reaching the break-even point, with a revenue aim of $500,000, setting the stage for profit as the brand gains recognition. Steadying itself for moderate growth, BizCafe expects to increase revenue by 20% annually in years 2 and 3 and is planning an expansion that may include a second location or enriched services by year 5, hoping to surpass the $1 million revenue mark.

Within the café, operations pivot around supreme supply chain management, premium staffing, unwavering quality control, and sophisticated inventory management. Staff are selected for their skills and commitment to customer service, with a rotational shift system ensuring comprehensive coverage. In-house financial and customer service processes are evaluated routinely to align with the cafe's high standards.

The marketing and sales strategy is equally robust with a dynamic approach to embrace digital platforms. Social media marketing, loyalty programs, community engagement, collaborations, and a formidable digital presence all form pillars of BizCafe's promotional endeavors. Customized email marketing further personalizes the brand experience, resonating with the targeted clientele.

Leadership is the backbone of BizCafe's operation. Co-Founders Alex Taylor and Jordan Lee embody the essence of keen business acumen and financial mastery, while the operational finesse of Riley Kim and Casey Morgan's marketing expertise provides the momentum behind customer-centric initiatives.

Together, the tapestry of a digital-friendly environment, savvy marketing, responsive risk management, and a crystalline growth trajectory present BizCafe as an enterprise that blends traditional café culture with the innovative spirit of modern entrepreneurship. With a client base that revels in quality and a company ethos grounded in adaptability, BizCafe is on the verge of becoming a cornerstone in the cafe industry, directing its compass towards success in the years to come.

In a city renowned for its perpetual motion and varied tastes, BizCafe emerges as an innovative player in the cafe industry. Market research indicates an uptick in demand for spaces that offer both premium refreshments and conducive environments for work and socialising. By focusing on the 20-35 age group, BizCafe taps into a market niche of young professionals and students who seek quality, convenience, and experience in their choice of hangout spots.

Competition within New York's café landscape is intense but distinct. Java Junction is a chain with a time-efficient service model that resonates with customers on-the-go. BizCafe's strategy of personalised service and loyalty programs sets it apart, fostering a unique community feel and customer retention. The Study Spot, with its quietude and scholastic environment, draws in a specific crowd; however, BizCafe's added value of specialty beverages and high-speed Wi-Fi conducts a broader appeal. Meanwhile, Green Leaf Tea House and Urban Grind border on niche appeals, the former stressing on health-centric offerings, the latter on aesthetic ambiance. BizCafe strategically positions itself as a service-centric and versatile establishment that can address the shifts in consumer patterns by adroitly adapting its menu and atmosphere.

Navigating potential risks necessitates diligent planning. BizCafe recognises the threat of economic downturns, intense competition, supply chain volatility, and fluctuating consumer tastes. Each risk is counterbalanced by a strategy designed to not only mitigate but also to create opportunity from adversity. Unique branding and diversified menus cater to competition risks, whereas competitive pricing and efficient operational adjustments safeguard against economic variance. A robust supply chain buffer and local sourcing answer the call of disruptive external factors.

Financial projections posit a promising horizon for BizCafe. Upon surpassing the break-even point in its inaugural year, a steady climb in revenue suggests sustainability and growth. By years 4-5, expansion plans are on the horizon, contemplating a secondary venue or enhancing service diversity, paving the path toward a revenue benchmark of approximately $1 million.

BizCafe's Operations Plan is a well-oiled machine, prioritising impeccable supply management, adept staffing and training, and rigorous quality control. Inventory is precisely managed with cutting-edge software, neatly dovetailing with meticulous facility maintenance and customer service excellence. Financial health is overseen by an experienced CFO whose oversight is crucial in navigating the fiscal waters and securing profitability.

The marketing and sales approach is multifaceted. From savvy social media campaigning to targeted loyalty programs and community engagement, BizCafe understands the value of creating a narrative that resonates with its clientele. Partnerships with local enterprises and colleges further entrench the café within its commune, while an efficient digital presence caters to the tech-savvy customer base.

Leadership is paramount in orchestrating this symphony of business components. A management team with a fusion of experience in business administration, operations management, finance, and marketing provides the tactical expertise necessary to propel BizCafe into a mainstay of New York cafe culture.

In summary, BizCafe is positioned to carve out its market share in the energetic New York cafe scene. Through strategic risk management, financial prudence, operational excellence, and innovative marketing, BizCafe is poised for growth and success in the ever-evolving café industry.

Cafe business plan template

Organizational structure and management.

At the heart of BizCafe’s operations is a meticulously designed organizational structure blended seamlessly with a strategic management approach that nurtures the establishment’s vision of providing premium refreshments in a conducive environment for work and relaxation. Responding to the needs of young professionals and students in New York, BizCafe emerges as a bastion of social interaction and productivity, coupled with the indulgence of gourmet coffees and teas.

The organizational design of BizCafe is anchored in clear-cut roles and responsibilities that promote a collaborative work culture while ensuring efficiency at every managerial and operational level. The leadership team is composed of seasoned professionals with complementary skills and expertise, shaping a cohesive unit that drives forward the company’s objectives.

Alex Taylor, the Co-Founder & CEO, brings a decade of hospitality industry experience and astute business management know-how. Alex’s insight into customer service excellence ensures that BizCafe not only meets but exceeds customer expectations. Jordan Lee, Co-Founder & CFO, with an MBA in finance, navigates the fiscal waters with precision, laying down a robust financial groundwork that underpins the projected growth of the venture.

Directing daily activities is Riley Kim, the Operations Manager, whose operational management prowess and in-depth knowledge of the food and beverage sector ensure that the café operates like a well-tuned engine. With a focus on implementing efficient operational workflows, monitoring inventory, and ensuring staff training is up to par, Riley forms the backbone of BizCafe’s organizational prowess.

Bringing the brand to life is Casey Morgan, the Marketing Director. With a rich background in brand development and digital marketing, Casey is instrumental in carving out BizCafe’s space in a crowded marketplace, pioneering innovative strategies that encapsulate the brand’s ethos and resonate with the target audience.

In confronting industry-specific challenges, BizCafe leverages a proactive risk mitigation framework. To counter fierce competition, the café distinguishes itself with unique branding and customer loyalty programs whilst remaining adaptable, with plans to diversify the menu and refine loyalty rewards should the need arise. Economic downturns are confronted with competitive pricing and keen value deals, backed by strategies to slash operational costs without compromising quality. The threat of supply chain disruption is addressed through multi-faceted supplier relationships and the maintenance of a buffer stock; contingency plans include procuring supplies from local purveyors. Changing consumer preferences are met with a continuously evolving menu informed by customer feedback, with rapid adjustments poised as a standby response to market trends. Regulatory changes are attentively monitored and promptly adhered to, with staff training ensuring compliance.

Projected financial targets are optimistic yet grounded, aiming for a break-even in the first year with subsequent annual growth. Strategic planning anticipates not just the upholding of a strong financial position but also the potential for expansion within the next five years, including the prospect of opening a second location or augmenting service offerings, buttressed by solid profitability and a well-entrenched brand reputation.

Marketing and sales imbue BizCafe with vibrancy, harnessing the power of social media marketing, community engagement, and digital outreach to create and nurture a loyal customer community. Loyalty programs incentivize repeat patronage, and partnerships with nearby businesses amplify the café’s presence and appeal.

In sum, BizCafe stands as a paradigm of a well-structured and astutely managed establishment, blending operational excellence and strategic acumen to deliver an unparalleled café experience and robust business performance. With an eye toward sustainability and another on innovative expansion, BizCafe is well-poised to become an emblematic landmark in New York’s coffee culture landscape.

BizCafe, endeavoring to become the favored haunt for the city's spirited young professionals and scholars, is a burgeoning sensation in the cafe industry. Our establishment seamlessly marries the artistry of specialty coffees and artisan teas with freshly crafted pastries and light meals that answer the call of diverse palates. BizCafe is more than just a retreat for coffee aficionados; it is also a nexus for connectivity, offering high-speed Wi-Fi and ample charging stations, crafted for those who yearn for a comfortable niche to work and study.

Our "Products and Services" section is designed to highlight the values and operational tenets that set BizCafe apart in an industry teeming with competition. We present an inviting atmosphere, friendly to both brisk morning commutes and leisurely afternoons. The sumptuous café offers an expanse where work, study, and informal meetings can unfold in comfort—a rarity in the frenetic pace of New York.

Economic downturns, competition, supply chain disruptions, and changing consumer preferences—the cafe industry is no stranger to these potential risks. To safeguard our venture and flourishing brand against these, we employ strategic forethought. Our robust branding and customer loyalty programs act as our shield against competition, with contingency plans to further diversify our menu and bolster those same loyalty offers if the market demands. We counter economic challenges with competitive pricing strategies complemented by precise operational cost management. We have fostered relationships with a broad network of suppliers and stock contingencies to ensure consistent provisions, with local sourcing as a standby plan against supply chain challenges. We keep our ears to the ground, adapting our menu to reflect market trends and customer feedback, always ready to implement rapid adjustments to meet evolving tastes.

Operational efficiency is the linchpin of our endeavor. With a keen eye on quality and customer satisfaction, we meticulously manage our supplier relationships, staff expertise, inventory, facility maintenance, and regulatory compliance. Our Operations Plan details the measures in place to maintain excellence all-round—from sustainably sourced coffee beans to the engaging customer service delivered by our handpicked team of baristas—all to orchestrate the perfect cafe experience.

BizCafe navigates the marketing arena with as much acumen as it brews espressos. Our Marketing and Sales Strategy is a keen fusion of online dazzle and offline substance. We utilize the sticky webs of social media to captivate our audience, forge loyalty through rewards programs, engage our community through vibrant events, and amplify our reach via collaborations with local businesses.

The coalescence of ambition and management comes into play when we shine a light on the key members of our team. Alex Taylor and Jordan Lee at the helm, their seasoned expertise in business management and financial acumen respectively, ensure that strategic direction and economic stability are a part of the company's bedrock. Bolstered by Riley Kim's operational oversight and Casey Morgan's dynamic marketing campaigns, BizCafe is a testament to exemplary leadership and team synergy.

Financial projections for BizCafe elucidate a narrative of growth and success. We anticipate a breakeven by year-end, which sets the pace for progressive revenue increases in the following years, ideally pivoting towards a significant milestone—potentially reaching a projected revenue of around $1 million by the fourth or fifth year.

Summarily, BizCafe is an enterprise that reverberates with the promise of quality, comfort, and connectivity, grounded firmly on the bedrocks of strategic risk management, operational integrity, and customer-centric growth plans. As we chart our course in New York's dense cafe sector, we remain dedicated to serving not just cups of specialty beverages but also fostering a dynamic hub of activity and relaxation that resonates with the city's beat.

Café business plan

In crafting the Marketing and Sales Strategy for BizCafe, we begin by addressing the fundamental attributes that set BizCafe apart. Our diverse offering of premium specialty coffees, artisan teas, savory pastries, and light meals is crafted to align with the tastes of our target demographic: young professionals and students who desire a blend of quality, convenience, and comfort. With facilities like high-speed Wi-Fi and readily available charging stations, we cater to the productivity and connectivity needs of our customers.

Our marketing framework is designed to communicate these core benefits effectively to our target market. Recognizing the inherent risks in a competitive industry, we've laid out strategies to mitigate these and developed contingency plans. Against competition, we counter with our boutique branding and tailored loyalty programs to foster a strong customer base. Should the competitive landscape intensify, we are prepared to diversify our menu and amplify our loyalty program benefits, further differentiating BizCafe.

In dealing with economic downturns, we focus on positioning our offerings as competitively priced without sacrificing quality. We also streamline operations and collaborate with cost-effective suppliers to maintain healthy margins. For supply chain disruptions, we've cultivated relationships with multiple vendors and maintain buffer stock levels. As an alternative if needed, we have contingencies to source locally.

To keep pace with evolving consumer preferences, we employ ongoing dialogue with our clientele, maintaining flexibility to adapt our offerings swiftly. To ensure readiness for any regulatory changes, we maintain an informed and proactive stance, with training programs to quickly bring staff up to speed on new requirements.

Our approach to market penetration and growth is multi-faceted. We blend organic and paid strategies, including:

• Social Media Marketing : We prioritize engagement on platforms like Instagram and Facebook, where our visual content can shine and resonate with the younger audience. We plan to utilize targeted ads, influencers, and content marketing to bolster our online presence and drive foot traffic.
• Loyalty Programs : We leverage loyalty programs to maintain high customer retention rates, offering rewards that incentivize repeat visits.
• Community Engagement : We understand the value of an integrated community; hence, we host events and workshops aimed at building relationships and encouraging networking within our space. These events range from coffee tastings to productivity workshops, appealing to our demographic of professionals and students.
• Collaborations with Local Businesses and Educational Institutions : Partnering with like-minded businesses and local colleges allows us to extend our reach through cross-promotion while also tapping into existing networks of potential loyal customers.
• Digital Presence and Online Ordering : Given the proclivity of our audience for digital convenience, we maintain a strong digital presence through a user-friendly website and online ordering capabilities for pickups and deliveries.
• Email Marketing : Through carefully curated newsletters, we share updates, promotions, and exclusive offers to maintain engagement with our existing customer base, ensuring that BizCafe remains top-of-mind.

In parallel with these efforts, we recognize the need for a firm foundation. The organizational structure of BizCafe, an LLC, offers flexibility in management with personal liability protection for the owners. Our key management team members, each expert in their field, ensure operations align with strategic goals.

In summary, the Marketing and Sales Strategy for BizCafe is robust, diversified, and perfectly tailored to our target customer's lifestyle. It intertwines BizCafe’s core service offerings with innovative promotional tactics that are set to carve out a significant market share, promising growth, and an irreplaceable spot in our community's daily routine.

BizCafe, nestled within the vibrant streets of New York, is set to reinvigorate the traditional café experience by aligning it with the contemporary lifestyle and preferences of our target market—students and young professionals aged 20-35. Our operations plan is conceived to underpin this dynamic business model by ensuring efficiency, quality, and customer satisfaction.

Our strategic location—a nexus of cultural diversity and a hub for millennial activity—provides BizCafe with the advantage of tapping into a rich customer base yearning for a unique café experience. The provision of high-speed Wi-Fi and charging stations distinguishes us from traditional coffee shops, catering to patrons who seek a conducive place to work or study while indulging in our specialty coffees, artisan teas, and an assortment of pastries and light meals.

Addressing the operational execution, BizCafe will adopt a meticulous approach towards supply management. We shall form strategic alliances with reputable local suppliers to ensure a consistent supply of premium-quality coffee beans, tea leaves, and fresh ingredients for our culinary offerings. These partnerships will enable us to maintain our commitment to quality and sustainability—a fundamental trait of the BizCafe brand.

We recognize that our staff are the ambassadors of our brand. Hence, we will employ skilled baristas and support staff who exhibit a combination of technical expertise in coffee-making and a passion for customer service. A rotating shift system will be implemented to optimize staff utilization across our business hours, ensuring that our service quality does not waver during peak times.

In our quest for excellence, quality control remains paramount. Routine training sessions will be conducted to educate our staff on food safety and the meticulous preparation of our beverages, thereby upholding our promise of consistently high-quality products. We shall leverage advanced inventory management software to monitor stock levels, minimize waste, and streamline the replenishment process.

Realizing the necessity of maintaining an inviting and operational facility, we commit to routine maintenance checks of our café space and the upkeep of our coffee-making equipment. This ensures a pleasurable ambience for our customers and uninterrupted service delivery.

Our financial management, spearheaded by our CFO, will involve regular reviews and proactive budgeting to keep our financial goals on track. This financial foresight, coupled with the implementation of a comprehensive customer feedback system, will enable us to respond adeptly to market demands and elevate our service offerings.

Health and safety compliance is non-negotiable. We pledge to adhere rigorously to local health and safety regulations, conducting regular staff training and audits to foster a safe environment for both our patrons and our team.

BizCafe’s operations plan is not merely a blueprint for daily management but a reflection of our commitment to excellence in providing a compelling café experience. With this at our core, we set forth on a path to build BizCafe into a revered brand synonymous with quality, innovation, and unmatched customer service.

Cafe business plan example

The Financial Projections section provides a forecast that is essential for understanding BizCafe's potential for growth, profitability, and financial stability. This forecast is based on a comprehensive analysis of the current market, comparable business models, consumer behavior, and the broader economic climate. While projections inherently contain assumptions and estimations, they aim to present the most probable outcomes given the business environment and strategies in place.

BizCafe’s financial journey commences with the strategic objective of reaching its break-even point by the end of the first operational year, which aligns with projected revenues of approximately $500,000. Achieving this milestone will signify the successful penetration of BizCafe into the cafe industry and establish a strong foundation for subsequent growth. To facilitate this target, marketing efforts will be ramped up to raise brand awareness and drive traffic to the storefront. Cost management will also remain at the forefront, ensuring expenses are aligned with our growth strategy.

The following years, two and three, are projected to herald a period of steady growth. With established brand recognition and an expanding loyal customer base, we anticipate revenue growth of approximately 20% annually. This growth will be driven by a combination of factors, including an increased adoption of BizCafe's loyalty program, the introduction of new menu items in response to market trends, and strategic marketing campaigns designed to expand our reach. During this period, we anticipate revenues to reach approximately $720,000 by the end of year three, and we project improvement in profit margins due to enhanced operational efficiencies and economies of scale.

Years four and five mark the expansion phase for BizCafe. Fortified by a strong, loyal following and increased cash flows, this chapter will explore new avenues for expansion, which may include the opening of a second location or diversifying service offerings to cater to additional segments, like corporate catering or evening social events. These growth opportunities could further augment revenue, with a possibility of surpassing $1 million by the close of year five.

Throughout this five-year span, BizCafe will remain steadfast in executing our marketing and sales strategies to support these financial goals. Our multi-channel approach, which includes establishing a substantive digital presence, engaging with the community, partnering with local businesses, and consistent brand messaging, will be instrumental in driving sales and increasing profitability.

In preparing these financial projections, we also recognize and plan for potential risks and have formulated mitigation strategies. From the outset, BizCafe will establish a contingency reserve to safeguard against unexpected economic downturns, competitive pressures, or supply chain disruptions, ensuring operational stability and financial resilience.

The projected performance is reliant on the strategic execution by our experienced management team, who will maintain vigilant oversight of financial health. CEO Alex Taylor will lead the charge with a focus on cultivating a high-performing team and elevating the customer experience, while CFO Jordan Lee will enforce rigorous financial controls to safeguard against overspending and cash flow shortfalls.

In summary, BizCafe’s financial projections are rooted in a blend of conservative assumptions and strategic optimism. Our envisioned growth trajectory capitalizes on market opportunities and prudent financial management, positioning BizCafe as a compelling new entrant in the New York cafe sector with robust prospects for enduring success.

Risk management is a critical component for the success of any business, and BizCafe is no exception. Our risk analysis outlines potential challenges that BizCafe may face and establishes mitigation strategies and contingency plans to navigate these risks effectively.

Competition

The café sector in New York is highly competitive, with several key players such as Java Junction, The Study Spot, Green Leaf Tea House, and Urban Grind already established in the marketplace. Each competitor brings strengths to the table: Java Junction's wide variety of coffee blends appeals to busy professionals; The Study Spot attracts students and academics with a quiet atmosphere; Green Leaf Tea House draws in health-conscious clientele with organic offerings; and Urban Grind is favored for its trendy ambiance among young adults.

To mitigate this risk, BizCafe’s strategy hinges on unique branding and building a strong customer loyalty program that incentivizes repeat visits. Our contingency plan includes diversifying our menu options and enhancing loyalty programs to retain customers and attract new ones, even in a saturated market.

Economic Downturns

Providing luxury discretionary products such as specialty coffee, economic downturns could pose a significant risk to BizCafe’s profitability. Customers may cut back on non-essential spending during these periods.

Mitigation for this risk involves offering competitive pricing and creating value deals that are attractive to customers looking for affordable luxury. Our contingency includes reducing operational costs, such as renegotiating leases or finding cost-effective suppliers without compromising the quality of our products.

Supply Chain Disruption

Supply chain volatility can affect the availability of critical inputs like coffee beans, specialty teas, and baked goods. This risk could be caused by global events, natural disasters, or other unforeseen disruptions.

To counteract this, BizCafe will establish relationships with multiple suppliers and maintain a buffer stock to safeguard against short-term disruptions. The contingency plan focuses on developing local sourcing alternatives to reduce dependency on distant supply chains.

Changing Consumer Preferences

Consumer tastes in the food and beverage industry are constantly evolving. Failure to adapt to these changes can result in loss of market share.

Our approach includes staying abreast of industry trends and customer feedback to adapt our menu accordingly. As a contingency measure, BizCafe is prepared for rapid menu adjustments and the roll-out of new products, keeping our offerings fresh and aligned with customer preferences.

Regulatory Changes

Operating in the food and beverage industry, BizCafe must comply with numerous regulations concerning health and safety, labor laws, and food standards. Regulatory changes could impose additional costs or require operational adjustments.

Our mitigation strategy involves staying informed of regulatory changes and ensuring full compliance. Should significant regulatory changes be implemented, our contingency plan includes swiftly revising operational practices and investing in staff training to meet new requirements.

Financial Management

BizCafe’s financial health is paramount to its success. Poor financial management could lead to cost overruns, inadequate cash flow, and ultimately, business failure.

To mitigate this risk, regular financial reviews and strict budgeting practices will be instituted, overseen by our experienced CFO, Jordan Lee. Our risk-averse financial strategy involves conservative projections with room for agile adjustments to the market’s ebbs and flows.

In conclusion, BizCafe's risk analysis is comprehensive, taking into account a multitude of factors that could influence the café's success. By employing proactive mitigation strategies and having robust contingency plans, BizCafe is poised to address these risks effectively while remaining focused on delivering exceptional service to our target market.

Coffee shop business plan

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How to write a restaurant business plan

A small restaurant business plan is the roadmap you use to open a successful spot. As a first step to creating yours, ask your friends and colleagues to share restaurant business plan examples. Their restaurant business plan samples can inspire yours.

Once you’ve studied those examples, it’s time to start writing your own. No matter how much thought you’ve put into your concept or how many trusted colleagues have assured you of its greatness, you must write a restaurant business plan. It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?”

“The point of a business plan is to show that you’ve done your homework,” says Charles Bililies, owner of Souvla , a fine casual Greek restaurant in San Francisco that has received national acclaim since opening in the spring of 2014.

“You have to show any potential investor that you have an actual plan, you know what you’re talking about, it looks professional, and you’re not just screwing around.”

Quick links Branded cover Table of contents Concept Sample menu Service Management team Design Target market Location Market overview Marketing and publicity Specialists and consultants Business structure Financials

1. Branded cover

Include your logo (even if it’s not finalized), the date, and your name.

2. Table of contents

A table of contents in a restaurant business plan provides an organized overview of the document’s structure and content. It typically appears at the beginning of the plan and lists the major sections and subsections with their corresponding page numbers.

The table of contents is important for several reasons. Firstly, it allows readers to quickly navigate through the plan, enabling easy access to specific sections of interest. Secondly, it helps in presenting a professional and well-structured document, showing that you have carefully organized your thoughts and ideas. It also improves readability and comprehension, as readers can easily locate and refer back to relevant information

3. Restaurant concept

Describe your restaurant concept and get the reader excited about your idea. Specify whether the restaurant will be fine dining or more casual. Include an executive summary and go into detail about the food you’ll be serving, inspiration behind your concept, and an overview of service style.

Define clearly what will be unique about your restaurant and include your mission statement. This section should include a market analysis that shows how your restaurant will be similar and different from competing restaurants.

4. Sample menu

The menu is the most important touchpoint of any restaurant’s brand, so this should be more than just a simple list of items. Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).

Your sample menu should also include prices that are based on a detailed cost analysis. This will:

• Give investors a clear understanding of your targeted price point
• Provide the info needed to estimate check averages
• Show the numbers used create financial projections for starting costs
• Show investors that you’ve done the homework
• Prove you can stay within a budget

This section is most relevant for:

• Fine-dining concepts
• Concepts that have a unique service style
• Owners who have particularly strong feelings about what role service will play in their restaurant.

It can be a powerful way of conveying your approach to hospitality to investors by explaining the details of the guest’s service experience.

Will your restaurant have counter service and restaurant hostess software designed to get guests on their way as quickly as possible, or will it look more like a theater, with captains putting plates in front of guests simultaneously?

If an extensive wine program is an integral part of what you’re doing, will you have a sommelier? If you don’t feel that service is a noteworthy component of your operation, address it briefly in the concept section.

6. Management team

Write a brief overview of yourself and the team you have established so far. You want to show that your experience has provided you with the necessary skills to run a successful restaurant and act as a restaurant business owner.

Ideally, once you have described the strong suit of every member of your team, you’ll be presenting a full pitch deck. Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful.

Incorporate some visuals. Create a mood board that shows images related to the design and feeling of your restaurant.

Whether you’re planning to cook in a wood-burning oven or are designing an eclectic front-of-house, be sure to include those ideas. Photos of materials and snippets of other restaurants that you love that are similar to the brand you’re building are also helpful.

8. Target market

Who is going to eat at your restaurant? What do they do for a living, how old are they, and what’s their average income? Once you’ve described them in detail, reiterate why your specific concept will appeal to them.

9. Location

There should be a natural and very clear connection between the information you present in the “Target Market” section and this one. You probably won’t have a specific site identified at this point in the process, but you should talk about viable neighborhoods.

Don’t assume that potential investors will be familiar with the areas you’re discussing and who works or lives there—make the connections clear. You want readers to be confident that your restaurant’s “ideal” diner intersects with the neighborhood(s) you’re proposing as often as possible.

If you don’t have a site , this is a good place to discuss what you’re looking for in terms of square footage, foot traffic, parking, freeway accessibility, outdoor seating , and other important details.

10. Market overview

Address the micro and macro market conditions in your area and how they relate to licenses and permits. At a macro level, what are the local and regional economic conditions?

If restaurants are doing poorly, explain why yours won’t; if restaurants are doing well, explain how you’ll be able to compete in an already booming restaurant climate. At a micro level, discuss who your direct competitors are. Talk about what types of restaurants share your target market and how you’ll differentiate yourself.

11. Marketing and publicity

The restaurant landscape is only getting more competitive. Discuss your pre- and post-opening marketing plans to show investors how you plan to gain traction leading up to opening day, as well as how you’ll keep the momentum going.

If you’re going to retain a PR/marketing company, introduce them and explain why you’ve chosen them over other companies (including some of their best-known clients helps). If not, convey that you have a solid plan in place to generate attention on your own through social media, your website , and media connections.

12. Specialists and consultants

List any outside contractors you plan to retain, such as:

• General contractor
• PR and marketing

Briefly explain the services they’ll be providing for you, why you chose them, and any notable accomplishments.

13. Business structure

This section should be short and sweet. What type of business structure have you set up and why did you make that specific decision? You will need to work with an attorney to help you determine what business structure is best for you.

“Step one: write a business plan. Step two: hire a good attorney. In addition to helping me build a smart, sustainable business structure, my attorney was also a great resource for reviewing my business plan because she’s read thousands of them. She was a very helpful, experienced outside perspective for more than just legal matters,” says Charles Bililies.

14. Financial projections

Let your accountant guide you through this portion of your business plan. It is crucial that whoever you hire to help you with your finances has a wealth of restaurant experience (not just one or two places). They should be familiar with the financial specifics of starting a restaurant and know what questions to ask you.

Before creating realistic financial projections, your accountant will want to know:

• How many seats the restaurant will have
• What your average check will be
• How many covers per day you plan to do

Being conservative in these estimations is key. These three data points will be used as the basis for figuring out whether your concept is financially feasible.

Lou Guerrero, Principal at Kross, Baumgarten, Kniss & Guerrero, emphasizes, “You’ll get a lot of accountants that tell you that they’ve done a couple of restaurants, but you have to choose someone that has a deep expertise in what you’re doing. There’s nothing to gain from going with someone that doesn’t have a very restaurant-centric practice.”

A well-vetted accountant with restaurant experience will know exactly what you’ll need to have prepared to show investors.

The key projections you can expect to work on are:

• Pro forma profit and loss statement for the first three to five years of operation
• Break even analysis
• Capital requirements budget

Writing a comprehensive restaurant business plan is a crucial step towards opening a successful establishment. By seeking inspiration from examples, demonstrating your expertise, and addressing all the essential components, you can prove the viability of your concept to potential investors.

Remember, a well-prepared business plan demonstrates professionalism and a clear understanding of your goals, increasing your chances of achieving long-term success in the competitive restaurant industry.

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Cafe Business Plan

Need help writing a business plan for your cafe? You’re at the right place!

We have helped thousands of entrepreneurs successfully create their business plans with ready-to-use templates and step-by-step guidance.

To help you get started, here’s a sample cafe business plan to use as inspiration. You may use it to outline your business concept, identify target customers, outlay your marketing plan, and project financials.

Sounds good? Let’s head straight to Sip and Savor’s cafe business plan.

1. Executive Summary

Business Name : Sip & Savor Business Location : New York City, NY, USA

Business Description

Sip & Savor is a cozy cafe in New York City. We chose this spot to serve both locals and tourists looking for a peaceful break from the city’s chaos.

Our cafe has a serene ambiance, a simple design, and a touch of greenery to create a welcoming atmosphere for people to relax, work, read, or simply enjoy great coffee.

Mission Statement

At Sip & Savor, we’re all about providing a peaceful escape in New York City. We want to offer fantastic coffee, delicious food, and a welcoming place to connect. Our mission is to create a peaceful environment for everyone who walks through our doors.

Our vision for Sip & Savor is to be a one-of-a-kind cafe, a place where people can find tranquility, inspiration, and real connections. We aim to be a beloved local spot while expanding to other vibrant neighborhoods across the city.

Market Research

Industry Analysis

The cafes in New York City are thriving, with people always searching for unique coffee experiences. Coffee consumption in the morning is a ritual for many Americans, so this industry is thriving.

Competitive Analysis

We have studied our local competitors, and we know that we stand out by focusing on quality and maintaining a serene ambiance.

Customer Analysis

Our target audience includes professionals, students, artists, freelancers, and tourists searching for a nice cozy place to have coffee and snacks alone or with their friends.

Cafe Menu and Other Offerings

Sip & Savor serves specialty coffee and teas, including pour-over coffee, signature espresso drinks, and certain loose-leaf teas. Apart from that, we also offer pastries, sandwiches, and salads.

Marketing and Sales Strategy

We’ll use social media, local partnerships, and community events for the brand awareness of Sip & Savor. Besides that, our loyalty programs and events will make repeat customers feel like a family.

Unique Selling Proposition

Sip & Savor is located in a high-foot area of New York City, with seating for 40 guests.

We’re investing in high-quality coffee equipment and partnering with local suppliers. Also, our team includes skilled baristas, kitchen staff, and friendly front-of-house staff.

Financial Plan

Our estimate for initial startup costs is $200,000, with revenue projections showing steady growth over the first three years.

We are expecting to break even within 6 months of operations. To get things going, we are seeking $300,000 in funding to ensure that our startup costs and working capital for the first year are covered.

We are excited to start our Sip & Savor cafe and invite potential investors to join us in this journey.

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2. Business Description

Business concept.

Imagine a place where the fragrance of freshly brewed coffee mixes with soft live music. At Sip & Savor, we are not just serving coffee, we are creating an experience for all our guests.

Our menu is a combination of both global and local tastes. From rich signature coffees to delicate artisan pastries, each dish on the menu is thoughtfully chosen to make our guests feel comfortable.

Legal Structure

Sip & Savor is legally organized as a Limited Liability Company (LLC). What does that mean for you? It means we’re committed to operating responsibly and protecting both our customers and our team.

We have all the necessary permits and licenses to ensure a smooth and lawful operation.

Location Analysis

Why did we choose New York City? Well, it’s because we believe that everyone, from busy professionals to curious tourists, deserves a peaceful oasis.

Our cafe is perfectly placed in the middle of the city, where the vibrant streets meet the quiet corners. We’re here to provide refreshments to all who pass by.

Sip & Savor is the idea of Jack Brown, a passionate coffee enthusiast with a dream of creating a space where people can relax with classic teas, coffees, and refreshing snacks.

Jack is a gifted barista with 12 years of experience to ensure that Sip & Savor becomes your favorite spot in the city.

Step into Sip & Savor, and you’ll find a peaceful spot with soothing colors, comfy chairs, and a touch of greenery. It’s your place to relax, work, catch up with friends, or simply unwind with a cup of exceptional coffee.

Our Offerings

We’re not just about the ambiance; we’re passionate about coffee and good food too!

Our menu features carefully crafted coffee and tea drinks, along with delicious pastries, sandwiches, and salads made with local ingredients. Every bite and sip is designed to bring a smile to your face.

Why Sip & Savor?

Our commitment to serenity, quality, and genuine connections sets us apart. We don’t just serve coffee; we create moments. Whether you’re starting your day, taking a break, or looking for inspiration, Sip & Savor is where it all begins.

Future Goals

It is just a start for Sip & Savor because we have multiple dreams and goals. In the coming years, we aim to:

• Expand our presence in other high-foot neighborhoods across the city.
• Continue sourcing the finest coffee beans and local ingredients.
• Implement sustainable practices to minimize environmental footprint.

At Sip & Savor, we’re not just serving coffee; we’re creating an experience that you’ll want to revisit time and again.

3. Market Analysis

Industry overview.

The cafe industry in New York City is vibrant and ever-evolving. It’s a city known for its coffee culture and a population that enjoys the coffee experience.

With a strong coffee culture, the cafe industry is always in demand and thriving.

Trends and Opportunities

Rising Coffee Culture

Coffee is no longer just a beverage, it has become a culture now. New Yorkers love specialty coffee and are eager to explore new flavors and brewing methods.

Health-conscious Consumers

The demand for healthier and sustainable food & beverages is increasing, not only in New York, but the whole United States. So, customers are seeking cafes that offer organic and locally sourced ingredients.

Remote Work Culture

After the pandemic, remote work has become the new norm. So with the rise of professionals working from home, the demand is there for the cafes that allow work. This way Sip & Savor fits the demand perfectly and has become an ideal setting for remote workers.

Community and Connection

Customers are not only looking for coffee all the time, sometimes they want to be a part of a community where they can belong. Thus, through various events and workshops, we will build a community.

Target Market

Our target market includes:

• Professionals : Seeking a peaceful environment to work or unwind.
• Students : Looking for a cozy study spot.
• Tourists : Exploring the city and craving an authentic New York cafe experience.
• Creatives : Finding inspiration in a serene atmosphere.
• Locals : Building a sense of community in their neighborhood.

Market Potential

With the increasing trend of having a calm ambiance and connection to the community, Sip & Savor is positioned to capture a share of the market. New York presents ample opportunities for the growth and expansion of the cafe.

The cafe industry in New York City is growing, with a strong demand for quality coffee and welcoming spaces. Sip & Savor’s concept and commitment to quality make us more than capable enough to cater to the preferences of our target audience.

Sip & Savor faces competition from a diverse range of cafes and coffee shops in New York City. However, our unique selling proposition (USP) sets us apart:

• Sip & Savor is dedicated to creating a calm atmosphere, offering an escape from the urban hustle.
• Our commitment to quality coffee, locally sourced ingredients, and a warm community vibe distinguishes us from competitors.
• We prioritize customer engagement and exceptional service, ensuring that every visit is memorable.

4. Products And Services

At Sip & Savor, we take pride in curating a menu that elevates your coffee experience and satisfies your cravings.

Catering and Events

We offer catering services for events, meetings, and various gatherings providing beverages and other preferred snacks to the demanded location.

Sip & Savor hosts regular community events, including open mic nights, art exhibitions, workshops, and other events to bring like-minded people together.

Cozy Atmosphere

Our cafe provides a welcoming ambiance, ideal seating for remote work & meetings, and delicious beverages plus food.

We also provide free Wi-Fi to stay connected with everyone while you enjoy your time at Sip & Savor.

Sustainability and Responsibility

We are committed to eco-friendly practices, from sourcing ethically grown coffee beans to reducing waste through recycling and composting.

We also prioritize partnerships with local suppliers and artisans to support the community and promote sustainability.

Retail Coffee Beans and Merchandise

Take a piece of Sip & Savor home with you by purchasing our premium coffee beans or branded merchandise.

5. Sales And Marketing Strategies

Our marketing and sales strategy is built around creating awareness, creating a sense of community, and ensuring a steady flow of satisfied customers.

Online Presence

We maintain an informative and user-friendly website that shows the menu, events, and ambiance of the cafe.

Additionally, we maintain active profiles on social media platforms with regular posting featuring any special events and customer feedback.

Community Engagement

Sip & Savor hosts various events, workshops, and different open mic nights. We also offer loyalty programs to provide extra benefits to our regular customers with discounts and exclusive offers.

Sales Strategy

We promote our catering services for corporate meetings, events, and private gatherings. We also regularly introduce seasonal specials on a rotational basis to keep our menu fresh.

Our staff is trained to suggest complementary items to customers, such as pairing a pastry with a specialty coffee.

Our marketing and sales strategy is about building a loyal customer base and creating experiences.

6. Operations Plan

Facility and equipment.

Our café space spans approximately 900 square feet, providing seating for 40 guests.

We have invested in high-quality coffee equipment, including espresso machines, grinders, and brewing tools, to ensure consistency and excellence in our coffee offerings.

The kitchen is equipped with modern appliances for food preparation, adhering to strict hygiene and safety standards.

Supply Chain Management

We have established relationships with local suppliers for coffee beans, fresh ingredients, pastries, and other supplies. Regular communication ensures a steady flow of inventory.

Quality control measures are in place to guarantee the freshness and quality of our products.

Staffing & Training

Our staff consists of skilled baristas, kitchen personnel, and front-of-house staff who are trained to provide exceptional customer service.

Schedules are created to ensure adequate coverage during peak hours, and staff members are cross-trained to handle various tasks.

Food Preparation

Food preparation follows strict quality and safety standards, with an emphasis on using locally sourced and fresh ingredients.

We maintain a rotating seasonal menu to keep offerings fresh and exciting.

Operational Hours

Sip & Savor is open all 7 days from 11:00 A.M. to 11:00 P.M. Special events and extended hours may be offered for community gatherings or specific promotions.

Customer Experience

Customer satisfaction is our top priority. We strive to provide a welcoming atmosphere, prompt service, and a personal touch in every interaction.

Health and Safety

Strict adherence to local health and safety regulations and food handling guidelines is maintained.

Regular cleaning and sanitation routines are implemented, with a focus on maintaining a clean and hygienic environment for both customers and staff.

Technology Integration

Point-of-sale (POS) systems are used for efficient order processing and inventory management.

An online presence, including a website and social media, helps reach and engage customers and promote upcoming events and specials.

Sustainability Initiatives

We are committed to eco-friendly practices, including waste reduction, recycling, and energy-efficient equipment.

Sourcing locally and using sustainable materials for packaging are part of our commitment to minimizing our environmental footprint.

Sip & Savor’s operations plan is designed to provide customers with an exceptional experience while maintaining efficiency, quality, and sustainability.

7. Financial Plan

Estimating the daily number of seats and sales is one of the most important parts of finances. Here, we present the projections of Sip & Savor cafe.

Key assumptions

• We anticipate a steady sales growth, from $380,000 in Year 1 to $460,000 by Year 3.
• Effective management of Cost of Goods Sold (COGS) and operating expenses.
• There is continued demand for quality coffee and a serene environment in New York City.
• Effective marketing and community events to maintain a strong customer base.

Use of funds

It is estimated that Sip and Savor will incur an initial startup cost of $200,000 for remodeling, equipment purchases, stocking up on inventory, and other expenses. In the initial stage, there will be other operational expenses like rent, utilities, employee salaries, and marketing.

Sources of Funds

The founder has committed to invest $140,000 in the business. This investment is crucial to cover many startup costs, including space leasing, renovation, equipment purchase, and inventory stocking.

We have sourced a bank loan of $30,000 to supplement the owner’s investment. It will help the business sustain itself by providing a buffer for operational costs in the early months of business.

Projected Profit and Loss (P&L) Statement

Projected balance sheet, projected cash flow statement, download the free cafe business plan template.

Ready to write your cafe business plan, start to finish? Not sure where to begin or download this sample plan? Here you go. Download our free cafe business plan pdf , import data directly into the editor, and start preparing your business plan.

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Frequently asked questions, why do you need a cafe business plan.

A business plan is an essential tool for anyone looking to start or run a successful cafe. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your cafe.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your cafe.

How to get funding for your cafe business?

There are several ways to get funding for your cafe business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are!

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your cafe, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought options for startups.
• Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your cafe business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your cafe business plan and outline your vision as you have in your mind.

What is the easiest way to write your cafe business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any cafe business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Cafe Businesses Guide: 12 Key Components of Cafe Businesses

This cafe businesses guide is your one-stop shop for learning how to open a cafe and run it successfully. From general opening steps to business plan components to marketing tips, we’ve compiled everything you need to open and operate a cafe business. Read on for these 12 facets of opening a cafe business. 

How to Open a Café: 12 Key Café Opening Success Solutions

Learning how to open a café is the start of an adventure of business ownership, customer satisfaction and customer experience , and community connection. From hosting brunch in your café to managing inventory, there’s a lot of work to be done and fun to be had. These 12 first steps will get you headed in the right direction.

12. Dive Into Your Competition

Starting a successful café business is, in part, reliant on the current café scene in your location. Check out your competition, and see where there are gaps in the industry you can fill. You’ll find a way to start building into the community.

11. Write Your Business Plan

Every business should have a business plan. Not every business does, but when you write up a business plan, you’re that much more prepared to be successful. You can structure your business plan like a restaurant business plan . 

10. Find a Location

Finding your location will come into your competitor research, and is among the first things you’ll want to do. You could have a pop-up restaurant café option in different locations. Maybe you’ll find the perfect rental space. Whatever it is, start searching from the start. 

9. Learn All About Licensing

Your business license needs will vary depending on your location and what you’re serving in your café. If you’re serving alcohol, look into getting a liquor license . Be sure to check all requirements with your state and county.

8. Build Your Café Concept

Building your café concept can come from tips on how to develop a restaurant concept . Your café concept is similar to your business plan, but different in the goal. Concepting a café is all about finding out how you want to design your business from an aesthetic and customer-centric perspective.

7. Learn the Café Rules and Regulations

Beyond business licensing, there are plenty of rules and regulations you need to learn. From food saféty to general health and wellness, businesses–especially businesses serving food–have a lot of rules to follow. 

6. Build Your Menu Plan

Choosing your menu types and offerings is a vital part of your business plan and café plan in general. From the beginning you need a plan for what you’re serving and how you’re sourcing it. The importance of sustainability can come into play. 

5. Hire Your Stellar Staff

Hiring everyone from wait staff to a café manager to baristas is a critical move. It's ideal to do so once you’ve got your business situated for the grand opening. After you have a business plan set up and funding secured, posting jobs will help prepare you to bring in the best staff.

4. Gather Your Funding

Gathering funding can be a sticking point for businesses. If you have savings set up, you’ll be ahead of the curve. If not, getting a small business loan or finding other investors is something you should consider early on.

3. Organize Your Inventory Management

Getting your inventory management system set up is something to priortize as soon as you start buying inventory. The BinWise beverage inventory program can help you with liquids. BlueCart can come along for your general order management needs.

2. Find a POS System

Learning how to choose a POS system and finding the right one for you is crucial for making money and managing it well. Your POS system is one of the backbones of the technological support of your café. 

1. Build Up Your Marketing

There’s never a bad time to start your marketing practices. You can start marketing your café business as soon as you have it planned in a concrete manner. The more you get the word out, the more success you’ll have right out the gate. 

Opening a Café: Swinging Open Your Café Doors 

The process of how to open a café is the start of a great adventure in your own café business. This cafe businesses guide is the place to start learning about everything, including the cost to open a cafe. 

"Key Takeaway: Learning how to open a café is the start of an adventure of business-ownership, customer satisfaction and customer experience, and community connection."

How Much Does It Cost to Open a Cafe? 8 Cafe Cost Factors

When you’re learning how to open a cafe, it’s important to learn the answer to “How much does it cost to open a cafe?” Your startup costs, overhead expenses , and everything else will be a foundational part of your cafe business plan and future success. There is the cost of labor . Restaurant food cost will come into play. There are food inventory costs, where food inventory software may come into the equation. 

The cost to open a cafe can start as low as $80,000, but it can go all the way up to $1 million as well. Your cost will depend on the size of the cafe you want to open and your goals for the business. It’s similar in that regard to the cost to open a wine bar or the cost to open a pop-up restaurant . 

So, how much does it cost to open a cafe? The answer is, it varies. You can expect to spend up into the tens of thousands, if not more. These eight costs of opening a cafe will play into your overall cost. Finding cost-effective options where you can for these costs will help you lower overall funding needs. 

8. Location Costs

Your location costs are going to be some form of rent unless you buy a location outright. Depending on the type of cafe you want to open, a sole location that you purchase could be a great fit. Renting, however, gives you a little more flexibility. The price will depend on your location. The guarantee is that this cost will be ongoing. 

7. Inventory Costs

Inventory costs are another ongoing cost of owning and operating a cafe. Your inventory consists of all beverage and food items and ingredients. It also covers disposable items and things you’ll need to keep replenishing. Your inventory costs will likely be one of the highest costs on your list when it comes to items you need on hand.

6. Payroll Costs

Payroll costs are an ongoing expense once you hire your staff. When you’re just starting out, it may just be you for a bit, but that’s a good time to plan for payroll expenses. Budget to pay your employees a living wage, and plan for a future with more employees, since that is what business growth will require. 

5. Licensing Costs

Your licensing costs will depend on your location and what you want to put on your menu. A general business license is a fixed expense to plan for. Getting a liquor license will also likely be on your list. BinWise isn’t a legal advisor. Our recommendation is that you look into your local licensing needs to make sure you have everything you might need.

4. Marketing Expenses

Marketing expenses won’t be a huge part of your overall budget, but they are a very important part. Small business marketing is best kept to a small amount of your budget. Finding ways to make that amount work for your email marketing , content marketing , and business branding is key. 

3. Insurance Costs

Your insurance costs are another location-dependent cost. Some coverage areas to consider are the business location, your employees and their health and other insurance, and liability insurance. Consulting an attorney for small businesses will be helpful in making sure you have all your insurance needs covered.

2. Equipment Costs

Your equipment costs are primarily a startup cost. If you invest in the best equipment from the beginning, you can avoid some replacement costs down the road. Budgeting several thousand dollars for your equipment costs from the start will help you get what you need for a smooth business opening and success down the line.

1. Business Taxes

Business taxes are an ongoing expense that could derail your business if you aren’t prepared for them. Like many costs on this list, business taxes are location-specific. For your location, look up taxes beforehand, and work with an accountant to make sure you have your ducks in a row. 

The Cost to Open a Cafe: Cash and Credit for Your Cafe

When you’re starting your journey of being a cafe owner, there are plenty of questions you’ll find yourself asking. How much does it cost to open a cafe? How many employees do I need? How do I organize my menu with alcoholic beverages, coffees, and all manner of foods? All of these and more will come into your cafe business plans. 

Writing a Café Business Plan: 9 Café Business Plan Steps

Writing a café business plan is one of the best concrete steps you can take toward opening and operating a successful café. These nine parts of the business plan will help you map out your cafe and prepare for upcoming expenses and points of concern.

9. The Executive Summary

Your executive summary is the place to briefly share an overview of all the sections in your business plan. It’s the place for stating what your business is, why you’re opening it, and how you’ll execute each step of the process. 

8. Success Plan

The success plan portion of your café business plan is the spot to identify the area of your industry you’re filling and what you’ll do for your customers. This is the place to share why your business will be a successful café. 

7. Competitor Analysis

Your competitor analysis is something that helps you to define the parameters your café will fulfill. This section is where you’ll check out the other cafés in your area, see what they’re doing and how it’s working, and what you can do better.

6. Market Analysis

Market analysis goes hand in hand with competitor analysis. Market analysis is explicitly an analysis of the customer market you’re striving to obtain. What is your market interested in? What are their current café options? What can you do to draw them in? Answer those questions in your market analysis.

5. Services Demonstration

Your services demonstration is the place where you’ll lay out what you’re offering in terms of services. You’ll want to touch on menu offerings, with a menu layout for food and safety checks. You’ll also want to write out your plan for hours and frameworks for operations.

4. Marketing Strategies

Your marketing strategies section is the place to overview your marketing goals and lay out a few marketing campaign plans. You should give a rundown on the marketing plan in terms of how you want to grow the business. Your campaign mock-ups can be more in-depth, to give you plans to start with.

3. Ownership and Management Structure

The ownership and management structure part of your café business plan is where you’ll define the ownership structure. This section is built for the purpose of having a set structure for legal and organizational needs. It’s especially important if you’re sharing your business plan with potential investors.

2. Operations Plans

Your operations plan section is the spot to give a walkthrough of what daily operations will look like. This will include things along the lines of opening and closing procedures, scheduling, and inventory management plans. It’s your place to make sure you have a plan to keep everything running well. 

1. Financial Plans

Your financial plans section is the place to write out your budget, and plan for any investment or loan needs. The budget section is for you, but it’s also to share with anyone who you will be asking for loans or investments from. Overall, this section’s purpose is to help you figure out what you need financially, and how you can get it.

Café Business Plans: Plan to Plan Ahead 

Writing a café business plan gives you more control over the startup and operations of your café business. Having a written plan is a way of solidifying your plan through a step-by-step analysis of each part of the business. 

It’s also a great resource for you to stay grounded in your ideas, and grow them with measured steps when the time comes. You can use it to decide which type of cafe you want to open.

"Key Takeaway: Writing a café business plan gives you an outline of your business you can refer to and expand on at any time.

Types of Cafés: 12 Classic and Innovative Types of Cafés

Learning about all the types of cafés is a delightful part of the journey of learning how to open a café. These 12 types of cafes run the gamut of what you can do with your cafe business.

12. Drive-Thru Cafés

Drive-thru cafés can take many forms. Some are coffee shops. Others are more along the lines of a Sonic-esque place, with a drive-thru and places to park. Many are somewhere in between. A drive-thru café is a great option if you’re working with a limited budget and you want to create a business that is easy to maintain.

11. Café Food Truck

A café food truck fits in among all types of food trucks. If you’re located in one of the best places to start a food truck business, a café food truck is a great plan. It can even turn into a café with a permanent brick-and-mortar location.

10. Coffee Shops

Coffee shops are the type of establishment many people think of when they hear the word café. A coffee shop café is a solid business plan for any location since you’re likely to find coffee lovers no matter where you’re at. 

9. Pop-Up Café

A pop-up café is a smaller scale version of a pop-up restaurant . With pop-up restaurant marketing tactics and delicious food, a pop-up café is another great way to open a cost-effective café business and draw in the crowds.

8. Café Bakery

When people think of cafés, after thinking of coffee they generally drift to considering baked goods. A café bakery, therefore, is the perfect place in the world of cafés to build a business that customers will love. Who can say no to delicious pastries and drinks all in one place?

7. Themed Cafés

Themed cafés are a subset of café businesses that can be many things to many people. A themed café is, at a base level, any sort of café. The unique type of café comes into play with the theme decided on by the owner. From a cultural theme to a location-based option, themed cafés can be anything you can dream up. 

6. Specialty Cafés

Specialty cafés are a café of any size or shape that has a specialized offering for customers. Some popular options are to offer a specific type of cuisine or a branded space that speaks volumes. 

5. Cat Cafés

Cat cafés do, technically, fall under the umbrella of themed cafés. Cat cafés have, however, become such a common and famed theme that they get their own spot on this list. You can serve up any dish at a cat café, the truly important factor is the cats!

4. Brunch Cafés

Brunch cafés make up some of the best cafés and the best brunch places around the world. That’s not an exaggeration, brunch truly has taken over the world in recent years. A brunch café business will bring in customers, as long as you get the eggs Benedict right. 

3. Pub Café

A pub café is, to put it plainly, a café type of restaurant with a pub design. This type of café blends in with hole-in-the-wall spots and greasy spoons. It’s a mix of cute and rugged that you can’t go wrong with.

2. Breakfast Café

Breakfast cafés are a subset of specialty cafés, with their specialty being everything to do with breakfast. You can do an expansive breakfast café with all manner of brunch and lunch items. 

1. Classic Café

A classic café takes the number one spot on this list as a classic for a reason. A classic café is a small restaurant, with a number of meal options throughout the day. It’s down the middle, and a perfect option for anyone looking to open a café and see where it goes.

Types of Cafés: What’s Your Type? 

These 12 types of cafés are a great source of inspiration for your own café business. Once you’ve decided on the type of cafe you want to run, it’s time to get into the business specifics, including cafe inventory management.

Cafe Inventory Management: 15 Facets of Cafe Inventory 

Cafe inventory management is a key component of the work that goes into opening a cafe and running it smoothly. Cafe inventory management, including these 15 facets of the inventory process, gives you more control over your cafe business.

Cafe Inventory Lists

These five cafe inventory lists are the main categories of inventory you’ll have in your cafe. Overall, everything in your cafe that needs to be kept in stock, in some form or another, is under the umbrella of these categories of cafe inventory management.

5. Food Inventory

Food inventory makes up a large and very important portion of your cafe inventory management. Food inventory management will help you focus on getting the best foods, and always having them ready for your customers.

4. Dishes and Cutlery Inventory

Dishes and cutlery inventory isn’t something you think about immediately when you think of food and related inventory, but it’s especially important to stay on top of. Replacing dishes and cutlery as needed is the main function of dishes and cutlery inventory. 

3. Cleaning Supplies Inventory

Cleaning supplies are a part of every working part of your cafe business. From cleaning the tables after customers have dined to keeping the kitchen clean, you need plenty of supplies. 

2. Business Maintenance Inventory

Business maintenance inventory is a broad category, as it covers everything you need, from a business standpoint, to keep the cafe running smoothly. This could be anything from office supplies, technological support, or accounting supplies.

1. Beverage Inventory

Beverage inventory goes hand-in-hand with food inventory for a cafe business. Your beverage inventory starts with the general list of the beverages you serve. It gets broken down from there into ingredients, bottle volume levels, and bar glassware . 

Inventory Software Support

Inventory software support eases every step of the inventory process. Counting by hand and keeping endless spreadsheets is an exhausting way to do inventory. These five software support systems make inventory streamlined, to give you one less thing to think about while you run your business.

5. Warehouse Inventory Software

Warehouse inventory software is a subset of general inventory software. Getting software that encompasses your inventory warehouse gives you greater control over your inventory every step of the way.

4. Accounting Software

Accounting software will help you when it comes time to have your books in order. QuickBooks is a piece of accounting software that is loved and trusted by many business owners industry-wide.

3. Food Inventory Software

Food inventory software will help you keep your menu fresh and ready for customers. Food inventory software helps you keep track of what you’re low on, so you never have to worry about your reorder point . 

2. Beverage Inventory Software

Beverage inventory software goes hand in hand with food inventory software. It’s there to help you keep track of drink ingredients and general beverage stock, so you can confidently serve up all the best drinks.

1. POS Software

POS software, or point of sale software, is a critical part of the software support of every business. Choosing the right POS system for your cafe business will keep your finances moving smoothly.

Cafe Inventory Management Ideas

Beyond cafe inventory management techniques and software support, there are ideas you can implement to make your inventory process more efficient. These five cafe inventory management ideas will help you stay on top of your inventory, and make it a helpful, headache-free part of your cafe business.

5. Make Use of a Perpetual Inventory System

A perpetual inventory system is one idea you should implement right away. It’s a system where you do regular counts, so you can avoid an intense inventory count and keep everything in line.

4. Stay Organized Every Step of the Way

A good inventory system starts with organization. From the moment you start your cafe, keep your inventory organized so you can stay on top of it.

3. Focus on User-Friendly Features in Software

When it comes to choosing the software that will help you with your inventory process, focus on user-friendly programs. When you’re in the throes of inventory, the last thing you want is inventory software that is complicated to use.

2. Share Inventory Duties with Management Employees

Sharing your inventory duties with managers and supervisors at your cafe will help to ease the process and build up your team. A cloud-based software will help with this endeavor.

1. Build Inventory Time Into the Schedule

Inventory can easily become something you dread every time it comes around. Avoid that situation by building inventory time into your schedule, so it’s never something that you have to struggle through.

Managing Cafe Inventory: Put Your Management Where Your Mouth Is 

Mastering cafe inventory management will give you control over the ins and outs of your cafe business. Once you’re set with inventory plans, it’s time to dive into using that inventory, including within your menu items. 

"Key Takeaway: Mastering cafe inventory management will give you control over the ins and outs of your cafe business."

Menus for Cafes: 12 Menu Categories for Cafe Businesses

Learning about menus for cafes is a delightful part of learning how to open a cafe, for all types of cafes. Planning your menus is vital for cafe success, and fun for learning about what you can provide for customers. These 12 menu categories are a great place to start.

12. Pastries

The pastry section of your menu is a classic cafe offering. Your pastries could be breakfast items, dessert items, or perfect for any time of day. You just can’t go wrong with pastries for a cafe business. If you can have a part of your kitchen be viewable for customers, so they can see the making of the pastries, it’ll be an extra special experience. 

11. Brunch Menus

A good brunch menu is ideal for any cafe specializing in brunch offerings. The rise of brunch as a popular meal over recent years has made this an even more important part of menus for cafes. From mimosas to eggs Benedict, perfecting your brunch menu is key.

10. To-Go Specialty Items

To–go specialty items fill a specific niche in the world of cafes. The COVID-19 pandemic ramped up the love of to-go orders from peoples’ favorite restaurants. You can play into that by having a specific to-go menu section with items that are equally delicious when they’ve traveled home.

9. Desserts

A dessert menu is a classic for any type of restaurant, bar, brunch cafe, or any type of cafe. Having a mix of sweet and savory dessert options will make your dessert menu a must-taste for anyone enjoying time at your cafe. 

8. Soups and Salads

Soups and salads are another classic no matter the place or theme of your cafe business. A mix of soups and salads that mix well together and with other items across your menu is the best plan. You should have at least four options for each.

7. Appetizers

Having a strong list of appetizers on menus for cafes brings people in the door for a quick bite or for the prelude of a longer meal. Your appetizers should include a mix of classic appetizers and specialty items specific to your type of cafe.

6. Domestic and Imported Beer

Domestic and imported beers come into play with the alcoholic beverages section of your cafe menu. For your beer selections, a mix of domestic and imported options will keep all your beer-loving customers happy. A good mix will also be helpful if there is ever any issue with the supply chain.

5. Specialty Cocktails

Specialty cocktails also join the party of your mixed drinks and 21 and over beverages. Having a mix of cocktail ingredients and classic cocktails available gives your cafe a punchy edge. Some cafe-specific cocktails, named after personal touches in your cafe, are a great way to make this part of your menu unique.

4. Coffee and Tea

Your coffee and tea lists for menus for cafes need to be immaculate. There are going to be customers who come in specifically to enjoy breakfast and brunch. Having excellent sources for your coffee and tea, and serving them up in aesthetically pleasing ways will exceed the expectations of your morning and early afternoon customers.

3. Wine Lists

Having great wine lists is a must for any bar or restaurant type of business. Your wine lists should complement your menu items. You can also lean into seasonal wine options, with summer white wine treats and red wine surprises in the colder months.

2. Entrees 

The best entrees can make or break a restaurant or cafe business. Put care into your entrees, and make them pairable with other options on your menu. Your customers will come in for the drinks and appetizers and keep coming back for the entrees. 

1. Signature Dishes

Signature dishes mean something different to every cafe. Whatever you’re most passionate about, make it a signature dish. If you have something with a unique ingredient, it belongs on this part of your menu. 

Cafe Menus: What Cafe Treats Will You Serve Up? 

When it comes to designing and creating menus for cafes, there’s plenty of work to do. It also ties into your cafe marketing strategy.

"Key Takeaway: Learning about menus for cafes is a delightful part of learning how to open a cafe, for all types of cafes."

Marketing Strategy for Cafe Businesses: 9 Marketing Tips

Learning about marketing strategy for cafe businesses will give you a business edge and expand on your work for all other aspects of opening your cafe. These nine marketing tips will help you define the space your cafe will fill in your community.

Cafe Marketing Strategy

These three upcoming cafe marketing strategies detail the areas of your cafe business that will be emphasized in your marketing plan. These categories mix and match together to create your marketing campaigns. You can pick and choose which ones you act on at a particular time. Overall, however, all three are vital for a successful cafe marketing strategy.

3. Marketing Your Meals

Marketing your meals, including foods and beverages, is one critical third of the trifecta of marketing strategy for cafe businesses. Your dishes and drinks are the key reason customers are going to come back time and again. Make use of them in your marketing to draw people in.

2. Location Marketing

Location marketing will help you build a rapport with your community and find your niche. Cafes are typically a type of restaurant that gets drawn into the local fold and relies on local credibility to find success. Marketing for your location, appealing to neighborhoods, and leaning into the culture, will help boost your business. 

1. Brand Marketing

Brand marketing connects to location marketing and marketing for your meals. Brand marketing is all about showcasing what makes your cafe unique. Maybe it’s some specialty signature dishes. Perhaps it’s the history of you as a cafe owner and the reason you got into the business. Whatever it is, tie it into your marketing efforts. 

Local Cafe Marketing

Local cafe marketing is a unique subset of the overall marketing you’ll be doing for your cafe business. Local cafe marketing techniques, including these three, will help you build your business locally to get established. They focus on building your community with customers and other small businesses alike. Those two areas of growth will help your business become a local.

3. Customer Rewards Program

A customer rewards program is an efficient way to build up your customer base and create a local following. Your rewards program could give people a free meal voucher, or alert them ahead of time about special events. 

2. Host Special Events

Speaking of special events, hosting special events is a great way to invite the community into your restaurant for a unique occasion. You can throw themed events or happy hours. Whatever it is, get the word out and get people excited.

1. Work with Other Business Owners

Working with other small business owners in the area will help you network within the business community. This will give your business a place in the local scene beyond the community of customers you build. 

Cafe Marketing for Business Growth

All marketing should lead to success in business, but some marketing plans do lead to growth more efficiently than others. These three solutions of marketing strategy for cafe businesses and growth are designed to move businesses onward and upward. They focus on things that can propel your business with the use of what’s already working and what can be improved.

3. Promote Your Best Dishes

Promoting your best dishes is one of the best ways to grow your business through your culinary expertise. Your best dishes are going to be some of your greatest drivers of profits. The more people know about them, the more your business will benefit.

2. Ask for and Act on Customer Reviews

Your customers will be one of the greatest indicators of how your cafe is doing. To make use of the well of customer experience, ask your customers for reviews. This can be done in an email form, or with a review card they can briefly fill out at the cafe. 

1. Keep Up with Competitor Analysis

Keeping up with competitor analysis will keep you apprised of any changes your competitors make to their business plans. If you see a shift, check it out, and look into revamping your cafe business to keep up with the times.

Cafe Marketing Strategies: Find Your Market 

Learning about marketing strategy for cafe businesses will get you ready to open your cafe doors and master your customer service and business growth plans. It goes hand-in-hand with learning about cafe rules and regulations.

Cafe Regulations: 12 Regulations You Need to Learn About

Learning about cafe regulations is a critical part of learning how to open a cafe. These 12 types of cafe regulations cover your cafe plans when it comes to every facet of your business. 

12. Resale Permits

Resale permits are a larger part of the permitting you need to sell food and drinks. They give you the legal right to resell items you’ve bought from wholesale suppliers. 

11. Live Entertainment Licensing

Living entertainment licensing will come into play if you decide to have live music or other entertainment events at your cafe. You need the licensing in place to be able to host those events. 

10. Alcohol Sales

Alcohol sales are a major part of getting your licensing squared away. Getting a liquor license can take time and money, so if you’re selling alcoholic beverages, get started on the process right away.

9. Business Licensing

General business licensing comes into play for every business. A business license, as a basic license, gives you permission to operate as a business. It should be one of the first licenses you get. 

8. Food Permits

Food permits are another must-have for a cafe business. A food permit gives you permission to sell food on the premises. It also ensures you’re following health standards for food preparation.

7. Seller’s Permits

Seller’s permits go hand-in-hand with resale permits, but with a broader scope. A seller’s permit gives you the general authority to be selling from your legal business premises.

6. Business Insurance

Business insurance is something to get after you’ve gotten set up as a licensed business. This insurance will help protect you and your employees. It will also cover your cafe against any litigation that could be brought against you.

5. Food Handler Permits for Employees

Food handler permits for your employees are an absolute must. You’ll need general food licensing for the cafe. On top of that, everyone who handles food in your cafe will need a food handler’s permit. 

4. Health and Safety Regulations

Health and safety regulations for cafe businesses cover your food preparation, but they also extend to cleanliness standards around the cafe. From the kitchen areas to the tables and guest-facing spaces, health and safety are kept in check.

3. Location-Based Environmental Regulations

Location-based environmental regulations may or may not exist for you and your cafe. In many countries, states, and smaller localities, there are regulations around materials you can use and standards to maintain.

2. Trademark Applications

Trademark applications are a unique licensing need. When it comes to designing the brand of your cafe, the more unique and creative, the better. When you have a logo and other brand resources set up, a trademark will make your cafe truly one of a kind.

1. Certificate of Occupancy

A certificate of occupancy goes together with the other general licensing you need to own and operate a cafe business. This certificate is a statement that your business is legally squared away to operate from the location you have set up.

Cafe Rules and Regulations: Are You Up To Code?

Sorting out the rules and regulations of your cafe business gets you another, quite tangible step closer to opening the doors for business. As you’re preparing for those opening days, diving into cafe management will give you even more solutions to the daily work of a cafe business.

"Key Takeaway: Cafe regulations extend to everything from general business licensing to alcohol licensing to food permits to health and safety requirements. Every part of your cafe business needs to be checked off the list of regulatory requirements."

Cafe Management: 10 Responsibilities of Cafe Managers

Cafe management, like restaurant management or bar management , is a multi-faceted line of work. It involves working with cafe regulations, understanding the cost to open a cafe, working with the cafe business plan, and spending time on cafe inventory management. 

10. Support Staff In Customer Service

Supporting cafe staff in all aspects of customer service is one of the key daily responsibilities of cafe managers. You’re there to help when extra hands are needed, and step in for conflict resolution should the situation occur. 

9. Maintain Revenue Records

Maintaining revenue records is easiest when done on a daily basis. It’s a clear-cut job for a cafe manager because managers have the most regular exposure to the revenue numbers. 

8. Update the Menu

Updating the menu can include everything from reprinting menus as needed to adding new food items to updating the wine lists . It’s not a daily job, but it does come up from time to time.

7. Manage Daily Inventory Needs

Managing daily inventory needs helps to keep your inventory running smoothly each day of the week. Staying on top of inventory and keeping all the necessary inventory in stock is a key manager duty. It makes your job easier and does the same for all employees. It also streamlines the cafe experience for your customers. 

6. Vendor Coordination

Vendor coordination for cafe management comes into play with order management and inventory management. As orders come in, you’ll have the task of checking them in. If any issues arise, a focus on vendor coordination will make your job easier. You can work on vendor coordination by being timely with ordering products and being respectful of the time when your orders are delivered.

5. Regular Order Management

Regular order management plays into vendor coordination and inventory management. At any given time, a cafe should have enough inventory to last a week. Keeping up with regular order management will help you achieve that goal and avoid worrying about your reorder point. 

4. Customer Complaint Resolution

Customer complaint resolution isn’t always a huge part of the job of a cafe manager, but when it comes up, it’s extremely important. This responsibility ties into taking care of your employees and backing them up in customer service. When there is a customer complaint or a customer causing trouble, it’s your responsibility to support your employee and resolve the conflict. 

3. Health and Safety Standards Management

Health and safety standards management is a task for the cafe team at large, but the bulk of organizing these standards rests with the cafe manager. There are rules and regulations you need to follow in a cafe business. As the manager, it’s your job to make sure those rules are being kept up with and to correct any issues before they become a problem.

2. Hiring Employees

Hiring employees is the start of your managerial responsibilities with the cafe staff. You and the cafe owner will work together on finding the right staff, but ultimately, the hiring tasks will be on your to-do list. 

1. Managing Scheduling

Managing scheduling is one of the most specific and important ways you can support your staff. This involves creating the schedule and working with employees as they request time off and specific days off. It’s weekly work that will give you a consistent opportunity to look after your staff.

Cafe Management: The Makings of a Well-Managed Cafe 

Cafe management comes with a lot of responsibility and hard work. It’s fulfilling work, fueled by customer experience and pride in your team and the work you accomplish. It’s one of many parts of working at a cafe.

Working at a Cafe: 13 Key Job Roles of a Cafe Business

Working at a cafe brings you into a delightful, bustling business. Whether you’re the Sous chef , a restaurant cashier or host, or a restaurant busser , there’s so much opportunity in all types of cafes. You could work in cafe and restaurant management, or as a cafe accountant to deal with operating expenses . The options are (nearly) endless with these 13 key cafe jobs.

13. Cafe Owner

The cafe owner is the start of the list, from a hierarchical standpoint, of the people who work at a cafe. In some cases, the owner will also be the manager, a supervisor, and even fill in the accountant role.

12. Cafe Manager

The cafe manager is responsible for the daily cafe management operations. This includes everything from employee management and support to inventory ordering and stock maintenance. 

11. Cafe Accountant

The cafe accountant is a very specific role within the jobs that fall within a cafe business. The accountant is responsible for keeping track of revenue and expenses, to keep the business on budget and in profit. 

10. Servers

Servers are one of the most important links in the chain of working at a cafe. Servers are responsible for taking orders, delivering food, and ensuring customer satisfaction. 

The chef is part of the team that makes up the kitchen staff in a cafe business. The chef can be a Sous chef or other type of chef. The key ingredient is that they manage the kitchen and oversee the dishes.

8. Kitchen Prep Workers

The kitchen prep workers in a cafe business report to the chef, and are another key component in keeping the cafe running smoothly. Having the best kitchen prep workers means your cafe provides great meals on a timely basis.

If your cafe has coffee options, a barista may be in order. The barista's job revolves solely around making coffee orders and keeping the coffee equipment in good working order.

6. Mixologist or Bartender

The mixologist or bartender is a necessary part of your cafe business when it comes to serving up the best drinks. Your bartender or mixologist will be in charge of drink mixing and serving at the bar top.

5. Dishwashers

One part of the work of the kitchen comes from the prep workers. The other part comes in the post-meal work with the dishwashers. Hiring a few dishwashers to keep your kitchen stocked with clean dishes will ease your kitchen process.

Bussers are the flip side of the server coin. Bussers are responsible for clearing away dishes and cleaning and sanitizing the tables in between guests. 

3. Barbacks

Barbacks work with the mixologist or bartender to keep the bar space efficient. They clean, serve drinks, and provide support to the bartender or mixologist as needed.

2. Sommeliers and Cicerones

Sommeliers and cicerones–certified beer specialists–work in a similar range to mixologists and bartenders. The difference is the level of specification in the job of a sommelier or cicerone. Their specialties are their focus in all their customer service roles.

The host of a cafe business is a tidy role, but it’s oh-so-important to the overall success of the business. The host welcomes in customers as they arrive, and they set the tone for the entire cafe. 

Hiring for Cafe Work

When it comes to hiring for cafe work, there are plenty of skills you should interview for. In your restaurant interview questions , ask about customer service experience, kitchen and food handling skills, and teamwork experience. When you take care in the interview process, you’ll fill your employee roster with all the best people.

Cafe Work: Cafes Can Be the Work For You 

Working at a cafe is busy, fulfilling, exciting work. It’s an active space with a lot going on every day. For cafe owners and workers alike, the day-to-day operations can be hectic, but oh-so worth it. As a cafe owner, you can mix up that daily work and experience by exploring unique cafe ideas.

"Key Takeaway: Working as part of a team at a cafe business built around a passion for customer service and great food is, by nature, a joyful experience. With the right team, cafe work can be one of the best jobs out there."

Unique Cafe Ideas: 9 Fun Ideas to Make Your Cafe Pop

Learning how to open a cafe gives you the opportunity to dive into unique cafe ideas. From the customers to people working at a cafe, leaning into a unique idea for the cafe gives time spent there a more delightful experience. For all types of cafes, these nine unique cafe ideas can add to the business model and food service of the cafe. 

Cafe Theme Ideas

Giving your cafe business a theme can help you effortlessly make use of unique cafe ideas. There is so much variety in the theme options you can choose from, so you can truly make this idea your own. These three cafe theme ideas are all excellent, you can’t go wrong with any of them, whether you’re hosting brunch or setting up for dinners. 

3. Indoor Garden Theme

An indoor garden theme is a great way to brighten up your cafe and bring life into the space. You can have a mix of hanging plants, shelved plants along the walls, and potted plants. If you have an outdoor space you can even have a classic garden area. 

2. Book Cafes

Book cafes are a theme that has been rising in popularity, and there is still so much room for this wonderful theme to grow. One of the best options for starting a book cafe is to create a space where customers can sit and dine, and also browse bookshelves. 

1. Parisian Theme

A Parisian theme is excellent for so many cafes. The classical, relaxed setting of a cafe immediately invites themes from Paris and French living in general. You can lean into the Parisian theme by looking at famous Paris cafes and emulating their style and menu options.

Cafe Food Presentation Ideas

Among the unique cafe ideas that relate to the direct customer experience are unique cafe food presentation ideas. Having delicious food should be your main goal from day one. To emphasize that goal, cafe food presentation gives you a way to spruce up each dish. These three ideas will give you a feel for how you can change up food presentation. 

3. Cafe-Themed Dishware

Cafe-themed dishware is a subtle way of branding your cafe and sprucing up every dish. Something as simple as a logo stamped in a brand color on each plate, bowl, and cup will give you a uniformed food presentation. 

2. Semi-Table Prepared Dishes

When you think about semi-table prepared dishes, the image that comes to mind is likely something along the lines of a hibachi grill type of place. While your cafe might make use of those tools, this tip can apply to anything that involves the meal presentation taking part at the table. 

1. Edible Garnishes

Edible garnishes are one of the most beautiful and tasteful ways to incorporate food presentation into the ideas of your cafe business. From edible flowers to drinks with a skewer of treats involved, edible garnishes are a win with every customer.

Cafe Holiday Ideas

Cafe holiday ideas are a unique subset of cafe themes in some cases, and a completely unique type of unique cafe idea in others. The mix of ideas among these three cafe holiday ideas showcase the range of ways you can celebrate different holidays in your cafe, to wow your customers any day of the year.

3. Unconventional National Holiday Celebrations

There are so many national holidays we celebrate these days. They include things like National Cocktail Day , National Pinot Grigio Day , International Bagpipe Day , and National Wine Day . You can celebrate all these holidays and more for a unique theme throughout the year.

2. Holiday Promotions

Holiday promotions aren’t just about the unique national holidays. You can lean into promotions for the typical holidays throughout the year. Holidays spent out and about, like Valentine’s Day or Halloween, are particularly well suited to these promotions.

1. Special Birthday Treats

Special birthday treats are something you would benefit from having on hand for any birthdays that come into your cafe. From unique menu items to a special delivery method, giving customers a special way to celebrate birthdays will add something extra to your cafe.

Finding Unique Plans for Cafes: Showcase What Makes Your Cafe One-of-a-Kind

These nine unique cafe ideas will give you the place to start to find the niche for your cafe. You can use these ideas as they are, or use them as a jumping-off point. Either way, finding the unique parts of your cafe plan will make your business successful, and bring joy to your work. They can also help you grow into a cafe franchise business.

Cafe Franchise Business Plan: Growing Your Cafe Business

The process to open a cafe, write a cafe business plan, and prepare for all the daily operations to keep a cafe running smoothly is a long, ultimately satisfying project. Once you’ve opened your cafe and gotten it running with marketing strategies for cafes and unique cafe ideas, however, what’s next? What are your potential growth opportunities ?

If you’re looking for the next step, a cafe franchise business plan is a great option. These eight steps will help you get there.

8. Analyze Your Franchise Potential

The first step of getting your cafe ready for franchising is checking out your franchise potential. Do your finances make this a feasible choice? Are you ready and organized with the paperwork? Has your cafe brought in the right numbers to expand to new locations? These are the questions you need to answer. 

7. Create a Franchise Budget

Creating a franchise budget at the beginning of creating your cafe franchise business plan will give you a head start. Check out the costs for all your franchise license needs and marketing requirements to make sure you’re ready.

6. Prepare Your Franchise Disclosure Document (FDD)

Your franchise disclosure document or FDD is the selling sheet you present to potential franchise owners. It’s the place for an extensive explanation of how the franchisor and franchisee relationship will work, and what franchisees can expect. 

5. Prepare Your Franchise Operations Manual

Preparing your franchise operations manual goes hand-in-hand with preparing your franchise disclosure document. The operations manual is your place to explain how every part of the cafe works, so that franchisees have a full game plan. 

4. Review Your Trademarks and Intellectual Property

Part of franchising your cafe means giving other folks permission to use your brand and all related intellectual property. To prepare for that, make sure you have your logos and any specific intellectual property trademarked, to avoid issues down the road.

3. Establish a Franchise Company In the Eyes of the Law

While you’re already set up with a general business license, you need another one for a franchise business. BinWise isn’t a legal advisor and we can’t tell you exactly what you’ll need for your location. You will, however, need a new level of business licensing to be set as a franchise. Check out your local government to find what you need. 

2. Issue and Register Your FDD 

Once you have all your papers in order and you’re legally set up to be a franchise cafe, it’s time to issue and register your FDD. A lawyer will come in handy for getting your documents where they need to go. From there, follow your local guidelines to get your FDD where it needs to go.

1. Develop Your Franchise Sales Strategy 

Developing your franchise sales strategy is something you’ll likely think about while you work through every process on this list. How will you get the word out to potential franchisees? From networking in the right spaces to meeting people organically, selling your franchise pitch is the peak of the work you’ll do to prepare your cafe for franchising.

Franchising Your Cafe Business: Grow Your Cafe to Franchises and Beyond

A cafe franchise business plan can help you grow your cafe beyond the confines of your first location, or even your first few locations. Starting a cafe often starts with a small space and big dreams that blend together into a beautiful space. When it’s time to grow, you can take those dreams and plans and make them into something more with a franchise.  

"Key Takeaway: Learning how to franchise a cafe business will build on your cafe business knowledge and give you more to work with.

The Guide to Cafe Businesses: Realize Your Cafe Business Dreams

This BinWise guide to cafe businesses is here for you whenever you need a refresher on running a cafe business. From the first few days of planning and opening to the ongoing operations of your business, come on back any time to keep your cafe plans moving forward.

Coffee Shop & Cafe Business Plans

Cafe bistro coffeehouse business plan.

The Watertower Cafe is a start-up restaurant/bistro/coffeehouse, offering food, coffee, and music; it is located in Atlanta.

Coffee Kiosk Business Plan

The Daily Perc will open drive-thru and mobile cafes serving coffee drinks and other beverages to the commuter and captive consumer markets.

Coffee Roaster Business Plan

Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a line of premium coffees and espressos.

Coffee Shop Business Plan

Java Culture is a coffee bar providing high-quality gourmet coffee with great service.

Coffeehouse Business Plan

Dark Roast Java is the newest coffee house/cafe to open in downtown Pleasantville, offering a uniquely flavorful coffee drink in a comfortable, upscale environment.

Convenience Store Cafe Business Plan

Luna's Convenience Store is an upscale convenience store with a small 20-seat cafe.

Internet Cafe Business Plan

JavaNet is a start-up business that will provide a unique forum for communication and entertainment through the medium of the Internet.

Religious Coffeeshop Business Plan

Inspirational Grounds is a start-up Christian Cafe selling specialty coffee drinks, food, religious books and music in Minneapolis.

Sports Equipment Cafe Business Plan

The Boulder Stop is a start-up retail business that will offer high-end rock climbing gear and classic Northwest coffee.

Tea Room Business Plan

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Wake up and smell the opportunity! Do you make a mean cup of joe? A love for quality coffee and a desire to create a warm, cozy coffee shop or cafe could blend to create the newest caffeine hub for your community. Plan for success with our coffee shop business sample plans.

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Cafe Restaurant Business Plan Example

NOV.11, 2016

Café Restaurant business plan for starting your own Business

If you are looking for a business that always generates good profit and there are no loss days in it, a café restaurant might just be the perfect business plan for cafe for you. This business plans for a cafe will walk you through all the aspects of starting and running a profitable business plan cafe restaurant. In this cafe business plan sample we will look at everything from the executive summary to the people and finances needed to start the cafe restaurant business plan. If you want to know how to do a business plan for a cafe, all you need to do is to read this document. You can also use this business plan for bank .

Executive Summary

2.1 the business.

Foodies Café will be a three-star café in Richmond, Virginia. It will be a 24/7 café that will offer all kinds of food and drinks all day and night, seven days a week. The restaurant will be registered and insured to provide the services as per the prevailing law.

2.2 Management of Café Restaurant Business

Management is the most important thing in any sample business plan sample cafe restaurant. If you are opening a café, cafe restaurant business plan template needs to clearly point out who will be responsible for taking care of the management aspects of the business. In this café business plan doc the owner will act as the CEO of the restaurant. Managers will be hire to run the affairs of the business in three shifts a day.

2.3 Customers of Café Restaurant Business

If you want to know how to present business plan to investors , you need to have a clear idea of who will be the customer of the business. We are considering the following customers in this business plan for a Mexican restaurant .

• Routine dine-in customers who need a tasty meal.
• Local businesses that want arrangements for corporate meals.
• People who need food and drinks for private gatherings.
• Governmental organizations that want to arrange lunch or dinners.

2.4 Business Target

The next important thing that is a part of any restaurant cafe business plan is the business target. It is really not possible for a business to be fully successful if it does not have a preset target. The target needs to be ambitious but not too ambitious to be realistic. It also needs to be made clear in the business plan cafe restaurant whether the target is generating profits or expansion. The target of Foodies Restaurant will be to:

• Become a renowned and trustworthy name in the local food market.
• Offer all kind of meals to the customers with the highest level of customer satisfaction.
• Expand the business to at least one more location within a year.

Company Summary

3.1 company owner.

John Arryn will be the owner of Foodies Restaurant. He has worked as a chef in Hotel Selina for 10 years and knows quite well how to run the food business. His experience and connections will be invaluable for the business and will surely take it to new heights. There can be no better candidate for this startup business plan sample cafe restaurant.

3.2 Why the Café Restaurant Business is being started?

When writing a business plan for cafe template, it is very important to note why the business is being started. This gives the readers an idea of the motive behind the business, and they can understand the strategy at a better level. John is opening free restaurant cafe and bakery sample business plan cafe restaurant because he has a passion for making delicious food for people.

3.3 How the Café Restaurant Business will be started?

Now that we know why the café business is being started, the next ting that this free free sample cafe business plan needs to cover is how the business will be started. If you want to know <strong how to write a business plan for a café, this is a very important aspect.

Step1: Market Survey

The first and the most important thing to do before you implement an organic restaurant business plan , is to run a market survey. The aim of this is to get an idea of what the market wants. We need to start the business on something that is in high demand and low supply. There are always such things in the market and all that we need to do is to find the right one.

Step2: Getting Necessary Permissions  

As the café business is very closely linked with the health of the citizens, you cannot just go and start selling food. All the necessary permissions from the relevant authorities will be taken before the business can be started. John’s connections in the industry will make these steps easier.

Step3: Construction of the Café   

Once the format of the café has been decided and the necessary permissions have been granted by the authorities, the next step is to set up the business. A proper place will be rented/bought and the restaurant will be set up.

Step4: Going Online

Starting a business in this day and age without building an online presence will get you nowhere. As soon as the approval is granted by the authorities, we will set up a website and start making SEO effort so that the people looking for restaurants can know that we exist.

Step5: Promotion and Marketing

Marketing is also one of the most important factors deciding the success of any business. We will use all available methods of advertisement to make sure that the business is known to the people who are expected to be the customers.

Deciding the services that a business is going to offer is one of the very important part of any business plan café sample. If you want to know how to start a business plan for a café, you need to finalize the services in the start or the business will fail.

The services that we have selected for this café start up business plan are:

Fine Dining

The basic service provided by Foodies Restaurant will be fine dining. We will offer a range of food options from all over the world to the customers.

Buffet services will be offered for the customers who want to have gatherings and corporate dinners.

People who are not up for full-course meals, can enjoy the premium hi-tea offered by Foodies Restaurant.

Off-Site Catering

For the customers who do not need the services at the café but want them at their own property, we will offer food and catering off-site.

Create a menu for your cafe and include prices for all items. Keep in mind extra things that may not appear on the menu list, such as specially ordered meals or unique sauces and indicate their price. Remember that you must also include a menu in a non profit cafe business plan.

Marketing Analysis of Café Restaurant

The next important thing that we need to consider in this business plan sample for café is the marketing analysis of the business. Anyone who needs to know how to write a cafe business plan needs to know that marketing analysis is the single ost important part of the process. No restaurant cafe business plan can be complete or successful without it.

No matter how good of a marketing plan for cafe and restaurant business plan pdf you might have, it cannot be successful without marketing analysis.

5.1 Market Trends

Just like the sample business plan restaurant café, it is important to have a look at the market trends while making a cafe business plan template uk. All you need to do is to see how the demand and supply of the services you are going to offer have changed in the recent past.

5.2 Marketing Segmentation

The next thing that you need to look into while making a café franchise business plan is the marketing segmentation. The marketing segmentation for Foodies Restaurant cafe business plan sample pdf is expected to be the following:

5.2.1 Private Customers

The people who walk-in for a good meal or hi-tea will be the major market segment for the business.

5.2.2 Corporate Customers

The corporations working in the area will also be a customer of the business as they will hire the services for corporate events.

5.2.3 Business Customers

Small local businesses will also be our customers. They will be bigger customers as compared to the individual ones but smaller than the corporate ones.

5.2.4 Government Agencies

Government agencies who need a dinner or lunch for a group of people will also be a market segment for us.

5.3 Business Target

• To provide reliable and dependable event management services to the people of Miami.
• To make partnerships with major corporations in the area and become their permanent event planners.
• To make a brand in event management and planning that people can trust.
• To start making profit within the first six months

5.4 Product Pricing

Our products will be priced above the already present businesses in the area. This is because, just like we did in the food delivery service business plan , we need to create a premium brand and charging more money is a part of the strategy for making one.

Marketing Strategy

If you want to know how do you write a business plan for a café, one of the most important things that you need to learn is the marketing strategy for the business. In this business plan for a cafe sample we will give you a basic sketch of that and then you can expand on it to make one that fits your cafe business plan example.

Let’s have a look at the competitive analysis and sales strategy that we have devised for this business plan template for café.

6.1 Competitive Analysis

• Market surveys have revealed that there is not even a single restaurant in the area that delivers all the services that we are offering.
• People are generally unsatisfied with the level of service the competitors are providing in the area.
• There has been a lot of demand for a new entrant in the industry for a very long time.

6.2 Sales Strategy

The next thing we need to complete the marketing strategy of this restaurant cafe business plan is the sales strategy. We have made the following sales strategy:

• Three days of free meals will be offered to anyone who signs up for a membership of the cafe restaurant business plan.
• Discounts will be offered to corporate, business, and government clients. This will act as an advertisement for the business.
• Product prices will be kept low at the start to earn loyal repeat customers.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

If you want to learn how to create business plan for cafe, you need to know the requirement in terms of human resource that the business has. Just like an airline business plan , it is important to hire all the people that are needed and only the people that are needed to make the business a profitable one.

7.1 Company Staff

The staff that will be needed to make this sample business plan cafe a success will be the following:

• John Arryn, the owner will be the CEO of the business.
• 2 managers will be hired for operations and marketing.
• 1 Receptionist.
• 1 Accountant.

7.2 Average Salary of Employees

Financial plan.

The last thing that we need to complete this business plan for cafe pdf is the calculation of the finances needed to start the business. No business plan for a cafe example can be complete without discussing the money aspect of the business. Just like we did with the subscription box business plan , the expenses need to be kept as low as possible to make the business successful. The following costs need to be arranged for before the business is started:

• Money needed to buy/lease the land for the restaurant.
• Salary of the employees.
• Money needed for décor of the restaurant.
• Money needed for the crockery and utensils.
• Cost of buying the raw materials for food.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

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Cafe Business Plan

Coffee ranks second in the most sought commodities worldwide, the first is crude oil, according to a Business Insider report. That doesn’t come as a surprise. We’re all aware that most of us love drinking coffee. For some, coffee is their morning kick-starter and their fuel to start their long, busy day. Others drink several cups of coffee throughout their daily schedule , especially those who have desk jobs. But simply put, people are fond of coffee in general, which could also mean they’re fond of visiting cafes. So if you’ve been considering opening a cafe business lately, now is the time to go for it. It’ll certainly catch the attention of coffee lovers. But first, you need to plan your business right for that to happen. So, here we invite you to have a look at our Cafe Business Plan Examples !

11+ Cafe Business Plan Examples

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What Is a Cafe Business Plan?

A cafe business plan outlines the profile, products, services, operations, and strategies of a cafe business. It’s simply another form of a business plan that focuses on a cafe business’s overview. You can also call it a coffee shop business plan . This is the document you need to prepare to start making your cafe plan a reality. You should put everything that you’re envisioning for your cafe business on it.

You might be asking why you need a cafe business plan. We have a good explanation for you. Without a business plan, you wouldn’t have a clear vision or goal of establishing your cafe. And you won’t have any form of a solid action plan to achieve your business expectations. Along the way, you’ll face challenges in preparing your business. But you won’t know what to do to overcome them. With a written business plan , you’ll have a clear roadmap of how to arrive from point A to B and so on until you accomplish your business goals. And lastly, the government will look into your cafe business plan proposal before granting you a permit to open your cafe.

What Type of Business Is a Cafe?

Cafes primarily serve coffee to their customers. Therefore, they’re a food and beverage type of business. Historically, cafes were once called as coffeehouses, and they only served coffee. Today, cafes not only serve coffee. They now also serve entree, main course, and dessert dishes, but on a limited menu . Their primary products are still their  coffee menu  and also  tea menu .

How to Write a Cafe Business Plan

Among the first steps in conceptualizing a business is writing a business plan. It’s the first stage in your journey to becoming a cafe business owner. So to help you get started, we’ll give you a few tips in formulating your sample business plan for a cafe.

1. Establish Your Cafe’s Identity

In the first three sections of your business plan, you should establish your cafe’s identity right away. On the title page, you should state your cafe’s official name and display its business logo . On the executive summary , discuss its general overview. And after that, show its business profile.

2. Showcase Your Menu

If you’ve already prepared your cafe menu , showcase it in your business plan. This makes your business plan more appealing and convincing. It implies that you have a clear idea of what you want for your business, even if it’s not final yet. Make sure to provide descriptions of your products, such as their ingredients and possible prices.

3. Outline Your Strategies and Standard Operations

In launching a business, you’ll be doing a feasibility study and a market analysis . Based on their results, you need to come up with your marketing strategies and production plan . Those two should explain how you’re going to promote your cafe and how you’re going to conduct services, respectively.

4. Explain Your Startup Budget Calculation

Probably the most crucial section of a business plan is the budget plan . Financial aspects are never out of the equation in operating a business, especially starting one. So in your business plan, make sure to explain how your budget will cover for every needed expense for your cafe. You should also show an estimate of how it can generate revenue and profit.

What industry does a cafe business belong to?

A cafe business belongs to the food and beverage industry. But because it primarily serves coffee products, it also belongs to a specific section in the food and beverage industry, which is the coffee industry.

What makes cafes popular?

Coffee isn’t the only element that makes cafes popular in every locality. Another element is their overall ambiance. That includes the type of furniture used, the interior design, and the location. The atmosphere that cafes have are simply relaxing. They’re a good place to do work, meet up with friends, read a book, or spend some alone time.

What makes a topnotch cafe business?

The two things that make a topnotch cafe is producing high-quality coffee products and providing excellent customer service. Those two should work hand in hand.

Things could go south immediately if you mismanage your cafe. Plus, many cafes have established trust among customers, and they’re your competitors. With those said, running your cafe won’t be easy. But whoever said owning a business is easy? No one, of course. So start planning your cafe with the help of our business plan examples now! You may also refer to our small restaurant business plan examples .

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Lincoln Square's Café Selmarie closes after more than 40 years in business

CHICAGO (WLS) -- A popular restaurant in Chicago's Lincoln Square neighborhood closed its doors on Saturday afternoon after more than 40 years in business.

Café Selmarie opened in 1983, serving pastries and coffee.

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The café was founded by Birgit Kobayashi and Jeanne Uzdawinis, who met as neighbors on Giddings Street. It expanded over the years.

But now, Kobayashi is retiring.

Despite having a truly wonderful staff, Kobayashi said she is ready for a new chapter in her life.

"After cooking and baking for decades, it is time to sit down," Kobayashi said. "I want to travel with my husband and have time to indulge in other interests. We have met so many wonderful people over the years and celebrated birthdays, weddings, anniversaries, graduations with them. We witnessed this sleepy northside enclave blossom into the vibrant, lovely Lincoln Square neighborhood at our front door. We are forever thankful to our customers for their support through all these years."

There's a new owner who plans open a restaurant called Willow Cafe and Bistro.

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Kalamazoo-area restaurant gets OK for event space – which neighbors call ‘unruly’

• Updated: Apr. 27, 2024, 2:19 a.m. |
• Published: Apr. 26, 2024, 7:15 a.m.

• Audrey Whitaker | [email protected]

KALAMAZOO COUNTY, MI -- Despite protests from neighbors, the Texas Township Planning Commission voted to allow a new restaurant to keep hosting special events — under several conditions — on Tuesday, April 23.

While there are critics, dozens of people also came to the meeting in support of The Backyard of Kalamazoo, which opened its restaurant and event space in July 2023. It’s located at 10441 Stadium Drive in Texas Township, 6 miles west of Kalamazoo.

In addition to a 7-acre backyard with picnic tables, games and toys for kids, The Backyard of Kalamazoo serves locally-sourced, high-end pub fare as well as specialty cocktails and craft beers.

RELATED: ‘The The Backyard of Kalamazoo’ ready to open with drinks, upscale pub fare, acres of fun

As business slowed down during the winter months, The Backyard of Kalamazoo began hosting special events and set up “igloo” tents to accommodate outdoor dining.

“While it certainly wasn’t the main part of our original plan, we have found that the community has embraced us as a gathering spot for special occasions,” owner Kelly Sandmeyer said during Tuesday’s planning commission meeting. “We have found ourselves in a position where we are dependent on the revenue that comes from these events.”

The Backyard of Kalamazoo hosted a Halloween and New Year’s Eve event before the township let them know they didn’t have the proper approval to do so. Sandmeyer didn’t realize she needed approval for events, said Planning Director Kelly McIntyre.

“I’m a rule follower. We have done everything with good intentions, and with guidance from the township,” Sandmeyer said. “I don’t think that there was any ill intent from the township planners, but the zoning ordinance for an event center is incredibly vague.”

The Backyard of Kalamazoo will be allowed to host events as soon as the mandated changes are made, McIntyre said.

In response to residents concerns about loud music, lights, litter and traffic, the township imposed a 60-decible limit on noise and will only allow the The Backyard of Kalamazoo to hold one event per week. It will also require the business to install a 6-foot privacy fence along its southern property line and add 53 new parking spaces.

Updated site plans for the yard included an extended patio with room for a large tent, 11 new gazebos and a new, paved parking lot.

Site plan showing approved and proposed additions to the Backyard of Kalamazoo property. Texas Township

The couple bought the property because it was zoned C-4, commercial highway, one of the most broad and aggressive zones in the township, Sandmeyer said. According to the township’s master plan, appropriate land uses include retail, sit-down and drive-thru restaurants, office spaces, hotels, medical buildings, recreation facilities and strip malls.

“It’s a new business ... there isn’t anything else like it in the township,” McIntyre said. “We’ve tried to make sure that we’re following the ordinance rules. We want to make sure that we protect business and their rights as well as protecting the residents and their rights.”

Though she has tried to meet neighbor’s demands and city ordinances regarding noise, lights, trees and fences, neighbors have continued to critique the business, Sandmeyer said.

“As a former owner of several small businesses, I empathize with the applicant’s effort to expand their business,” resident Jacob Coon said in an email to the Planning Commission. “I cannot empathize with several of the applicant’s unruly behaviors and failings.”

During an event, patrons parked, littered and urinated on his property, Coon said. Other neighbors said music was blared outside of regular business hours and exceeded allowable decibel levels, according to iPhone readings.

The township has never observed readings on a calibrated decibel reading device that violate the rules, McIntyre said.

Meeting the township’s demands is not only frustrating, but expensive, Sandmeyer said. In order to afford the new parking lot, the Sandmeyers are selling about 10 acres of their property.

“We, more than anyone else, would absolutely love to do those things, but we simply can’t afford it,” Sandmeyer said. “When the trees that we have spent thousands of dollars planting are questioned for being a half centimeter too narrow -- after already being approved -- or we have surprise inspections (with) new findings that were approved when we opened, but aren’t now ... it puts into question whether or not the township wants us to succeed.”

Want more Kalamazoo-area news? Bookmark the local Kalamazoo news page or sign up for the free “ 3@3 Kalamazoo ” daily newsletter.

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• Elektrostal, Moscow Oblast /

All the visitors like great International cuisine at this restaurant. Nothing can be better than tasting nicely cooked meat kebabs .

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'We hear you': New restaurant owners plan to return former Ottawa Beach Inn to comfort food

HOLLAND — Several months after Playa Tacos and Tequila was listed for sale, a new restaurant is moving in.

Reservoir will have an Italian-focused menu, including seafood and pizza. The plan is to open for breakfast, lunch and dinner with late night options, plus vegetarian and vegan dishes.

New owners Corina Sepsakos and her husband Vasilios also own Brick and Porter and Brickyard Tavern in Grand Rapids.

Sepsakos said the couple signed the lease on the space March 1 and have been working ever since. The goal is to open in late May. Hiring will begin in the coming weeks.

Sepsakos says the restaurant plans to cater to locals during the off-season.

"We hear you,” she said. “You miss Ottawa Beach Inn. We are all ears for what you missed ... and we will put it on the menu. It will be comfort food.”

More: Playa Tacos and Tequila officially closes, building now on the market

Ottawa Beach Inn closed in early 2022 in preparation for an extensive renovation and rebranding as Playa Tacos and Tequilas after owner River and Odi Hospitality Group decided the restaurant needed a new look and concept to stay competitive.

In December 2023, Playa announced plans to close for the winter season. Two months later, the restaurant was on the market, along with others owned by River and Odi in Saugatuck.

Subscribe: Get all your breaking news and unlimited access to our local coverage

Sepsakos said Reservoir will cater to all ages. There are plans for a fun, interactive experience, giving children the chance to make their own pizza at the table, plus "dirt cups" and more.

“People who go camping in the summer are families,” Sepsakos said. “We want to appeal to (them)."

For more information, visit reservoirholland.com .

— Contact reporter Austin Metz at [email protected].

Chibugan Cafe

Hours updated 3 weeks ago

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302 Athens Rd

Winterville, GA 30683

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I was so excited when I saw a sign getting painted on the side of the building a few days ago. The space had been unoccupied for the last few months since the previous business closed and I've been patiently waiting to see who would move in next. I am so glad that more diversity is coming to the food scene in the area. When we walked in I was stunned by how beautifully set up everything was inside. We were greeted by a very nice man and he also took our order (I should've gotten his name). He was very helpful and gave us tips and suggestions to help us decide what we wanted. We ended up getting the pistachio boba tea and the brown sugar tiger boba tea. We added tapioca pearls. I usually don't love them but theirs were exactly the right texture. We also got the Filipino food plate special which included chicken adobo, pansit, white rice, and lumpia. I didn't think to get a picture before we started tearing into it but it was a great amount of food for the price of 14.99. Everything was delicious! They also had a small Asian grocery section with produce, pantry staples and snacks. Though I didn't buy anything from that side this time, I have a list of things I plan to grab next time. I'm so happy that we got to stop by and I can't wait to go back. Wishing the owners the best on their new journey!

See all photos from Brianna E. for Chibugan Cafe

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