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Wharton Stories: Doctorate

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Uniting Great Minds, Wharton’s Stat Bridge MA Program Takes Flight

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Wharton Climate Prof Tackles Greenwashing and More

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Closing the Tenure Gap for Business Faculty of Color

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Research Spotlight: Prof. Hamsa Bastani on Using Machine Learning To Combat Human Trafficking

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Research Spotlight: How Impact Investors Measure Impact

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9 Ways Students Can Get Involved with Social Impact This Year

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Research Spotlight: How Customers Respond to Socially Responsible Business Marketing

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Building a Diverse Pipeline for Business Faculty

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Why This Bioengineering PhD Student Pursued Impact Investing

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PhD Candidate Matthew Caulfield Became an Election Technology Expert — As an Undergrad

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PhD Program Overview

Wharton’s program in Operations, Information and Decisions emphasizes research on real management problems and maintains a balance between theory and practice. The faculty trains scholars in decision making, information systems, and operations management.

Our faculty leads in the development and application of an innovative blend of analytical and empirical approaches to important problems facing the private and public sectors, including the design, development, and evaluation of:

  • behavioral approaches to individual and managerial decision making;
  • information systems as a means of commerce and of decision making; and
  • operations for the fulfillment of demand and broader economic and social needs.

Our PhD program provides a unique mix of behavioral, economic, statistical and analytical training to its students, and its strength is reflected in our students’ record of placement and achievement.

Three Areas of Specialization

Decision processes (dp).

What factors influence human judgment and decision-making? Why and when are people prone to judgement errors and biases? What kinds of interventions will help people make better decisions or improve human welfare? Our interdisciplinary Decision-Making PhD program focuses on training students to conduct and publish academic research that helps to answer these important questions. Along the way, students receive rigorous quantitative/statistical training and acquire a deep understanding of the literature on judgment and decision-making, significant exposure to the fields of psychology, economics, organizational behavior, and marketing.

Information Systems (IS)

The Information Systems PhD Program covers a broad range of research interests, from the development of detailed analytical and information-technology-based methods for managing complex organizations to the broader economic evaluation of the impact of organizational and market-based use of information systems and information-based strategies.

Operations Management (OM)

The Operations Management PhD Program focuses on the processes that define an organization’s outputs, as well as the methods commonly used to analyze these processes. Students specializing in OM are interested in a wide range of functions, including operations strategy, product and process design, technology management, capacity planning, and supply chain management.  Their work similarly covers a wide range of organizations and industries, including education, health care, hospitality, manufacturing, distribution, and retailing.

PhD Program

  • Program of Study
  • Course Requirements
  • Details on Program Milestones
  • Learning, Research, and Working at Wharton
  • Financial Aid and Stipends
  • Living in Philadelphia
  • Post-Wharton

Course Information

  • Course Descriptions
  • Course Schedule

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Current Doctoral Students

Aparajita Agarwal

Additional Program Information

  • Q&A for Potential Applicants
  • Visiting Doctoral Student Policy

For Current Students

Doctoral Programs Resources

  • Doctoral Forms Library
  • Doctoral Inside: Policies and Procedures
  • Doctoral Inside: Resources for Current PhD Students
  • International Students and Scholar Services
  • Independent Study Course Approval Form

Management PhD Guidelines and Requirements

  • Guidelines on Overlapping Topics for Course Papers
  • First Year Exam Guidelines
  • Second Year Exam Guidelines
  • Second Year Paper Requirements

Wharton

Design winning strategies using AI, analytics, and customer lifetime value

Advanced Digital Marketing and Growth Strategies

  • Mentored Learning
  • Live Online Classes by Wharton Faculty

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Why choose this program?

Designed and taught by wharton faculty.

  • Attend live online masterclass from world-renowned faculty
  • Learn the latest advanced digital marketing skills

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Mentorship sessions with industry experts

  • Work with experienced digital marketing professionals
  • Get personalized feedback on assignments and projects

Hands-on, practical learning experience

  • Work on real-world case studies and projects
  • Interact with like-minded peers from diverse backgrounds and geographies

Who is the program for?

This program is designed for leaders, mid-level career professionals, and anyone looking to transition into digital marketing.

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WORKING PROFESSIONALS

who want to expand their digital marketing knowledge and employ analytics and technology to drive business growth and success

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Marketing executives and leaders

looking to transform their business or their career through digital marketing

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Product managers or product leaders

who want to achieve product-market fit by leveraging digital marketing

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Entrepreneurs and C-suite executives

seeking to revamp their business strategy through digital marketing

Our alumni work in leading companies

Google

How will this program benefit you?

Develop a data-driven marketing strategy.

Understand how to create an advanced, data-driven digital marketing strategy.

Drive Customer Centricity

Deliver customer-centric and personalized experiences across channels to secure a sustainable competitive advantage.

Create Competitive Advantage and Increase ROI

Utilize marketing testing techniques to determine which strategies offer higher ROI.

Drive Growth

Plan and implement multichannel digital strategies that increase conversion rates and growth.

Deliver a Unified Customer Experience

Determine how owning and managing marketing technology can produce positive outcomes and deliver a unified customer experience.

Certificate from Wharton Online

Upon successful completion of program, learners will receive a certificate of completion from Wharton Online.

Please also note that participation in the program (a) will not result in a degree from, alum status with, or earned credit at the University of Pennsylvania or the Wharton School (or, to Wharton's knowledge, any other institution); (b) will not be recorded on a University of Pennsylvania or Wharton transcript; and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, the Wharton School, or to any other university or institution.

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Dedicated Career Support

Advance your digital marketing skills with the wharton advantage, comprehensive curriculum.

Weekly Learning Commitment

Digital Marketing and Analytics Tools

The curriculum has been developed by distinguished faculty from the Wharton School to meet the evolving needs of a digital business and help you learn how to use strategies that support better decision making. Learners will be taught using a combination of learning methods. These include bite-sized lecture videos by Wharton faculty, cohort-based live synchronous sessions with industry experts and live sessions by Wharton Faculty, a three-week capstone project on digital marketing, and self-learning through reading material.

Orientation Week

Introduction to Digital Marketing

Achieving Customer-Centric Success Through Digital Marketing

Product Centricity versus Customer Centricity

Customer Acquisition Costs

Customer Lifetime Value: Achieving Profitable Growth Through CLTV

Customer Segmentation

Customer Centricity: Implementation, Opportunity and Future Outlook

Acquisition and Retention Optimization

Fundamentals of Digital Marketing and E-Commerce

Designing a Omnichannel Digital Marketing Strategy

Digital Business Models

Digital Marketing Channels and Optimisation

Digital Marketing Effectiveness

Digital Marketing Tools and Techniques Workshop

Marketing Analytics and Experimentation

Sources of Marketing Data

A/B Testing and Marketing Experimentation

Conversion Funnel Analytics

Web and Social Media Analytics Workshop

Attribution Modeling Workshop

Applications of Technology in Digital marketing

AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)

Industry Case Studies

Marketing Automation Tools and Techniques

Capstone Project

Growth Marketing Strategies

Real World Application Project

google Ads

Hands-On Case Studies

Integrated marketing strategy for digicreds financial.

Information Technology & System

Dgital marketing plan for SaaSpire

Integrated digital marketing strategy for optitech.

IT & Systems

Digital Marketing Strategy for Ai Ads.Dev

Fashion and Lifestyle

Online Marketing Strategy for Bossa Concept

Integraed marketing strategy for luxora, digital marketing strategy for sephora.

Home Appliances

Online Marketing Strategy for Modern Crisp

Meet your faculty.

Learn from leading academicians in the field of digital marketing.

Peter Fader, PhD - Faculty Director

Peter Fader, PhD

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

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Ron Berman, PhD

Associate Professor of Marketing

Ron Berman is an Associate Professor of Marketing. His research focuses on digital marketing and marketing analytics. His work has appeared in prestigious marketing journals such as Marketing Science and the Journal of Marketing Research . Professor Berman is frequently invited to share and discuss his findings with market-leading companies such as Google, Facebook, and Wayfair. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science.

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Raghuram Iyengar, PhD

Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Raghuram Iyengar is a Wharton School professor of marketing and the faculty director of Wharton Customer Analytics, the world's preeminent academic research center devoted to the practice of data-driven business decision making. Professor Iyengar's research interests include pricing and social networks, and he teaches market research and analytics. His pricing research focuses on the effect of multi-part pricing schemes on consumer response. Professor Iyengar's teaching interests focus on marketing analytics. He received his PhD from Columbia University and a bachelor's degree from IIT Kanpur in India.

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Learner Testimonials

The program helped me gain knowledge and leverage data and analytics to create strategies for business growth.

Reshma Singh-Manoo

The learning experience, from onboarding with the program office to the quality of content, mentorship sessions, and faculty and staff, was an outstanding journey.

Dounia Saidi

Group chief Marketing Officer

This program gave me the opportunity to integrate learning from the program into my everyday work, apply industry best practices, and learn from the world-class faculty at Wharton. Read More

Sr. Global Marketing Director, Wellness

Fees and Application Details

Program fees: $ 3,200, benefits of learning with us.

  • 12-week comprehensive program
  • Online learning with personalized mentorship
  • Designed to help you create better digital marketing and growth strategies
  • Live lectures and curriculum designed by faculty from the Wharton School

Application Process

Submit the application.

Apply by completing a simple online application form.

Screening process

Go through a call with the admission director’s office to ensure that this program is a good fit for you

Join program

An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

Upcoming Application Deadline

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Deadline: Oct. 22, 2024

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Reach out to us

We hope you had a good experience with us. If you haven’t received a satisfactory response to your queries or have any other issue to address, please email us at

Batch Start Dates

To be announced

Please fill in the form and a program advisor will reach out to you. You can also reach out to us at

Speak with our expert +1 737 637 3572 or email to [email protected]

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Download Brochure

Check out the program and fee details in our brochure

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