marketing communications manager cover letter example

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5 Marketing Manager Cover Letter Examples Made for 2024 

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You’re an expert at generating demand and interest in a company’s products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you’re leading the marketing team. 

Now it’s time to craft an expert-level cover letter to accompany your marketing manager resume and present your promotional skills to hiring teams. 

With every company being concerned about ad spend and brand image, they’ll want to ensure they bring highly skilled marketing managers on board. You can optimize for success with our marketing manager cover letter examples that are proven to be effective in 2024.

Marketing Manager Cover Letter Example

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Copy this text for your marketing manager cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

September 10, 2023

William Moore Abercrombie & Fitch 123 Fictional Lane Columbus, OH 43004

Dear Ms. Moore,

As a dedicated marketer, I desire to contribute in-depth digital expertise and data-driven insights to a quality-driven, fashionable and trendsetting brand such as Abercrombie & Fitch. Your brand’s popularity among the style-conscious youth and commitment to trendy, collegiate-inspired designs have resonated with my personal and professional sensibilities. As your marketing manager, I can craft compelling digital strategies and collaborate with the team to improve customer engagement and brand visibility.

At Alliance Data, I developed and executed digital marketing campaigns, blending SEO, targeted social media advertising, and data-driven analysis to elevate online sales for local Columbus businesses by 32%. At Safelite AutoGlass I developed custom reporting tools and tracking ROI metrics, I identified trends that facilitated a 23% reduction in cost-per-click and increased lead conversions by 18%.

Attached is a comprehensive marketing portfolio showcasing my prowess in digital marketing strategy, graphic design, social media management, and analytics. I am eager to apply this diverse skill set to drive innovative marketing solutions that foster the continued growth and success of Abercrombie & Fitch.

Thank you for considering my application, and I look forward to discussing how my experience and passion align with your marketing needs.

Sofia Kostov

Enclosures: Resume Application Marketing Portfolio

Why this cover letter works

• Contextualize your relevant experiences backed up by quantified wins. Keywords like digital marketing campaigns, analysis, reporting, social media management, and ROI rank high when tailoring your marketing manager cover letter to the employer’s needs.

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Digital Marketing Manager Cover Letter Example

Copy this text for your digital marketing manager cover letter!

123 Fictional Avenue Detroit, MI 48204 (123) 456-7890

Noah Hill General Motors (GM) 123 Fictional Lane Detroit, MI 48204

Dear Mr. Hill:

In line with GM’s convincing mantra, “Everybody In,” I am thrilled to bring my digital marketing expertise to your remarkable team as the next digital marketing manager. It is an engaging prospect to align with fellow digital marketing professionals within your organization. I believe that when diverse digital perspectives coalesce, it paves the path for pioneering and result-oriented marketing solutions.

I had fun leading the digital marketing department at Rock Connections. Through strategic collaborations, we achieved notable milestones, such as increasing organic website traffic by 89%, improving Google Ads’ click-through rate by 33%, and boosting social media engagements by a staggering 109%. Noteworthy tools deployed include SEMrush for SEO audits and Hootsuite for social media planning.

In a similar role at Detroit Labs, I drove a 52% increase in conversion rates and a significant reduction of 29% in customer acquisition costs. These accomplishments were achieved using tools like Moz Pro for SEO, Google Ads for Pay-Per-Click Campaigns, and Sprout Social for effective social media strategies.

Moving beyond metrics, my involvement extends to the heart of the local business community. I have volunteered for mentoring sessions at Detroit tech meetups and have actively engaged in fundraising campaigns for disadvantaged local businesses. A solid digital presence isn’t just about profit but also encompasses shaping relationships with businesses, clients, and communities. It underpins the idea that everybody truly is in.

GM’s commitment to electrification, with nearly half of its product portfolio projected to be electric by 2025, mirrors the transformative power of digital marketing. Joining forces with GM offers an intriguing opportunity to leverage my digital marketing acumen in forming new connections, spreading the electrification message, and sustaining meaningful relationships. Thank you for your time, and I anticipate our upcoming dialogue.

Santiago Silva

• Establish credibility by highlighting relevant quantifiable achievements (cue organic traffic, CTR, conversion rate, etc.), and don’t leave out any tools deployed (Think Hootsuite, Moz Pro, and SEMrush).

Product Marketing Manager Cover Letter Example

Copy this text for your product marketing manager cover letter!

123 Fictional Avenue Memphis, TN 38088 (123) 456-7890

Emma Anderson Kruger Products 123 Fictional Lane Memphis, TN 38088

Dear Ms. Anderson:

The entrepreneurial spirit engraved into Kruger Products has inspired me to bring my product marketing expertise to contribute towards the growth and diversification of your operations. More than just a profession, I seek opportunities to devise innovative solutions for market challenges, echoing how Kruger Products provides cost-effective, high-quality solutions to multiple sectors across North America.

In the past, I’ve held key positions with eminent Memphis-based companies, such as Cintas and International Paper. My market analysis strategies at Cintas led to a 13% increase in product accessibility to new customer markets over two years at Cintas. This experience and the specialized know-how I gained at International Paper equipped me with an extensive knowledge base in the tissue and paper consumables industry.

At International Paper, I designed and implemented a GTM strategy that reduced market entry time for new products by an average of 17 days, a 29% improvement. I successfully delivered multiple product launches, including a new hand care product line, which exceeded sales expectations by 27% in its first year. This demonstrated track record illuminates my capabilities to perform excellently as a product marketing manager.

Aligned with Kruger Products’ value of embracing an entrepreneurial spirit and fostering new ideas, I’ve utilized various cutting-edge product marketing tools like Canva for creative design, Google Analytics for data analysis, and Salesforce for CRM management, among others, which have amplified my effectiveness as a product marketing specialist.

Kruger’s dedication to its employees—with respect to a stimulating, healthy, safe workplace—and its unwavering commitment to the environment and community resonates strongly with me. Having witnessed the beneficial impact such values have had on the corporate culture and employee productivity at my previous workplaces, I am confident I will be a perfect fit for your work philosophy and environment. Thank you for considering my application. I can’t wait to discuss in detail how my competencies and experiences align with your company’s growth objectives.

• Use snappy anecdotes to show your proficiency in generating a positive impact. In this case, recruiters hope to see instances where you developed GTM strategy, elevated product accessibility, oversaw a product launch team, etc.

Senior Marketing Manager Cover Letter Example

Copy this text for your senior marketing manager cover letter!

123 Fictional Avenue Louisville, KY 40202 (123) 456-7890

February 19, 2024

Abigail Clark Papa John’s International 123 Fictional Avenue Louisville, KY 40202

Dear Ms. Clark:

Excited about the opportunity to contribute to Papa John’s International as a senior marketing manager, I’m eager to dive into the dynamic world of pizza marketing with such an innovative company. With over a decade of marketing leadership experience under my belt, I’m well-prepared to leverage my skills to drive Papa John’s continued success.

In my recent role as a marketing strategist at Impellizzeri’s Pizza, I refined my SEO and SEM expertise, significantly boosting online visibility. Through advanced keyword strategies and data-driven insights, I achieved an impressive 32% increase in organic website traffic within six months. Additionally, by optimizing paid search campaigns, I successfully lowered the cost per click by 11%, effectively maximizing the efficiency of our marketing budget.

At Current360, I spearheaded the development and implementation of a mobile app strategy, which led to a remarkable 37% increase in app downloads and an impressive $6,528 boost in mobile orders within the first quarter alone. This demonstrated my adeptness at harnessing mobile technology to drive customer engagement and increase revenue.

My tenure at Jack Fry’s underscored the importance of data visualization in shaping effective marketing strategies. Leveraging Tableau, I transformed complex marketing data into actionable insights, resulting in a notable 29% improvement in campaign performance metrics. These visually appealing representations not only facilitated better decision-making but also facilitated clear communication of key findings to stakeholders across departments.

The opportunity to contribute to Papa John’s International and its innovative marketing initiatives is truly exhilarating. I’m excited to discuss how my diverse skill set aligns perfectly with the brand’s strategic objectives. Thank you for considering my application.

Amir Khalid

• Key among the applicable strategies are SEO, SEM, and data visualization. Take a leaf from how Amir talks about increasing organic web traffic by 32% and decreasing by 11% at Impellizzer’s Pizza and dissecting marketing data with Tableau for actionable insights at Jack Fry’s.

Marketing Communications Manager Cover Letter Example

Copy this text for your marketing communications manager cover letter!

February 11, 2024

Harper White Intel Corporation 123 Fictional Lane Sacramento, CA,

Dear Ms.White:

My fascination for the fusion of technology and communication was the spark that ignited my journey into the field of marketing communication. This passion has not only steered my academic venture into obtaining a bachelor’s degree in this discipline but has also fueled my desire to explore and employ innovative solutions. With this spirit of innovation and dedication, I excitedly position myself as a prospective marketing communications manager at Intel Corporation.

In my previous role with OnPoint Internet Marketing, I led the social media strategy, utilizing Facebook, X, and LinkedIn to increase brand visibility and engagement. Through targeted campaigns and content creation, I facilitated a 32% increase in social media followers, driving significant website traffic and leads. The culmination was a revenue increase of $11,378.

Additionally, I am proficient in graphic design software, including Adobe Creative Suite, which I utilized at Destined Design to create visually compelling content tailored to specific marketing initiatives. By incorporating data-driven insights from Web Analytics platforms such as Google Analytics, I continuously optimized our digital assets for maximum impact, leading to a 27% increase in website traffic and roughly 639 organic conversions within four months.

My proficiency in video editing has allowed me to create impactful visual storytelling content that resonates with audiences. At Champion Video Production, I led projects from concept to completion, utilizing Adobe Premiere Pro and Final Cut Pro to produce high-quality videos for promotional campaigns. These videos garnered 1.2 million views on social media platforms and significantly contributed to brand awareness and engagement metrics.

Intel’s unwavering commitment to innovation and sustainability resonates strongly with me. The opportunity to be a part of and contribute meaningfully to your esteemed team fills me with anticipation. I’m eager to facilitate Intel’s continued success and growth while refining my skills as a passionate marketing communications manager.

• Go the extra mile to draw attention to the tools instrumental in these wins. After all, who wouldn’t wish to have a tech-savvy employee steering their company’s operations? You could discuss social media platforms, video editing tools like Adobe Premiere Pro, and web analytics platforms like SEMrush.

Related cover letter examples

• Social media manager
• Account manager
• Product manager

How to Present Your Skills Successfully in Your Marketing Manager Cover Letter

If you were designing a promotional plan to enter a new market you hadn’t targeted before, you’d want to do thorough research to understand those consumers’ needs. Creating your cover letter for each job requires a similar approach. 

Use the same skill set you’d apply during market research to review the job description . Then, find ways to relate your top skills , like positioning strategies and social media advertising, to show how you can help each company achieve its mission.

Write an intro to your marketing manager cover letter that speaks to the company’s needs 

If you were writing copy for a company sales page, you’d want to immediately relate to some key customer pain points to grab their attention. You should do the same with your marketing management cover letter. 

For instance, if you were applying to be the marketing manager for a brand that produces healthier breakfast-related foods, you could explain how you’ll use your web content advertising strategies to help the company fulfill its objective of creating a healthier breakfast experience for customers worldwide. 

It’s also best practice to do some research to find the name of a specific hiring manager you can list in the greeting. It’s the same as greeting customers by name to boost retention and satisfaction scores. 

The opener below is a good start, but it falls short since it doesn’t greet anyone by name or include any specifics about their marketing management skills or the company’s mission.

Lacking specificity here! 

I’m very interested in the marketing management position you have available. With my well-rounded education and experience in promotional efforts, I believe I’ll be a great fit for your company’s needs.

Try to write an opener like the following that relates directly to how the candidate’s product marketing expertise will impact Kruger Products’ goals of company growth and diversification. 

A highly specific opener for the win! 

Dear Ms. Anderson,

Promote your marketing management skills in the cover letter body

Just like every promotional claim isn’t complete without data to back it up, neither are the skills you include in your cover letter. 

Every company’s marketing efforts are based on data, so including as many metrics as possible, like conversion rates and promotional reach, will help back up your skills with previous achievements. 

Including details about how you’ll lead teams is also a great idea. Any examples like how you boosted employee satisfaction scores or trained new hires successfully will make you stand out as a marketing manager. 

A great body paragraph with marketing metrics and software!

Round out your skills with a great closing to your marketing manager cover letter

You know that every promotion needs to come to a well-rounded conclusion relating back to key points and using a call to action. You should do the same with your marketing management cover letter. 

Relate back to the company’s mission one last time and how your essential skills fit in. For instance, you could explain how you’ll use your strategic positioning experience to help a company offering an LMS system stand out amongst other learning-based software in the industry. 

Then, end by thanking the hiring manager for their time and using a light call to action like “I look forward to hearing from you soon.” It’s similar to the strategies you’d use to boost customer retention after someone makes a purchase. 

The closer below is a decent start, but it doesn’t quite hit the mark since it doesn’t relate back to any specifics of the marketing management role.

Lacking a connection to the company’s mission! 

I believe my well-versed skill set will make me an asset as a marketing manager with your company. Thank you for reviewing my application, and I look forward to hearing from you soon. 

Sincerely, 

Bailey Johnson

Try to write a closer like the one below that relates directly to the applicant’s passion for GM’s commitment to electrification and how their digital marketing skills fit in. 

A closer that connects key skills to company goals! 

Cover letter tips for a marketing manager.

• While drawing up promotional strategies, you do tons of research to ensure your message connects with your audience. Do the same with your cover letter, learning about the company’s mission, the hiring manager’s name to address them properly, and the top skills they’re seeking, like managing Salesforce programs or influencer marketing campaigns.
• There’s no shortage of software organizations use to track KPIs and consumer reports. For example, one company may use Salesforce, whereas another uses HubSpot as their CRM solution of choice. Tailoring the programs you write about based on what each company uses will ensure your skills stand out.
• Marketing is highly results-based. Before a company puts you in charge of ad spending and promotional strategy, they want to ensure you can get ROI. Therefore, including metrics like leads generated, sales revenue, or customer retention is essential to back up your abilities.
• As a manager, you’ll be in charge of overseeing campaigns and managing staff members. Show how you’ve successfully led teams in the past, providing examples like how you led a nine-person team on a rebranding campaign that boosted consumer engagement by 67%.
• The marketing industry is continually evolving, with new strategies, software, and platforms rising to the top. When you showcase growth throughout your career, such as refining your copywriting skills or delivering successful campaigns on a new social media platform that gained popularity, it’ll reassure hiring managers that you can take on whatever the industry throws at you next.

Aim to keep your marketing management cover letter to one page in length. It should concisely represent your top skills like web content management and market research and how they relate to achieving each company’s goals, like expanding its reach to more digital platforms. 

This is similar to obstacles you may encounter when designing personalized email campaigns using customer names. Just like you may not have every customer’s information available, some companies may not list a specific hiring manager. In that case, simply leading with “Dear [name of company] hiring team” will work well too. 

Try to match the company’s tone in the job description while writing your cover letter to show how you fit in with the company culture. It’s the same as how you would design your social media copy in the tone of your target audience to show how your product fits in with their lifestyle. 

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Marketing Communications Manager Cover Letter

15 marketing communications manager cover letter templates.

How to Write the Marketing Communications Manager Cover Letter

In response to your job posting for marketing communications manager, I am including this letter and my resume for your review.

Previously, I was responsible for writing and editing support on all promotional materials, website content, company/product news releases, sales support tools.

Please consider my qualifications and experience:

• Experience in advertising, retail and direct marketing in a production environment
• Proven interpersonal, communication, problem solving and customer service skills within a diverse organization
• Diplomacy/graciousness - Job involves saying no to employees of various levels customers
• Willingness to travel - Frequent travel for up to a week at a time
• Experience planning and executing successful B2B events and conference participation
• Drilling industry experience is highly desirable
• Able to work well with people at all levels of the organization
• Extensive experience with developing, maintaining and managing Marketing nurturing programs utilizing a Marketing Automation tool such as Eloqua, Marketo, Silverpop, or similar resources

Thank you for considering me to become a member of your team.

Armani Bernier

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Marketing Communications Manager Cover Letter

Marketing communications manager responsible for consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image.

Marketing Communications Manager Examples

Example of marketing communications manager cover letter.

I would like to submit my application for the marketing communications manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for writing/basic infographics/content editing for website and intranet content, marketing materials, corporate e-newsletters, articles for corporate and industry publications and for client publications/blogs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• A focused attention to detail, and a reputation for consistent delivery
• Proven experience in marketing or marketing agency preferred
• Proven people management experience (of a small team) preferred
• Experience in a startup or a PR firm that supported startups strongly preferred
• High energy and love to get stuff done!
• Love to write and are great at it
• Energized by feedback and being challenged
• Eye for detail and creative development

Thank you for your time and consideration.

Armani Swaniawski

I am excited to be applying for the position of marketing communications manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for writing and editing support for outbound communications, including promotional materials, website content, distributor portal content, public relations, announcements, etc.

Please consider my experience and qualifications for this position:

• Superior communication skills, including writing, grammar, proofing, and editing
• Strong marketing skills and knowledge of best practices
• Experience implementing a comprehensive marketing and content management strategy
• Experience partnering with third-parties and consultants on marketing and communications initiatives
• Proficiency in Adobe InDesign, Photoshop, Illustrator and Acrobat
• Experience with Constant Contact or similar
• Familiarity with the concept of Solution Selling
• Knowledge of marketing automation software

Onyx Bailey

In my previous role, I was responsible for writing and editing support for outbound communications, including promotional materials, Web site content, newsletters and departmental annual reports;.

• Demonstrated experience building excellent collaborative working relationships with the sales channels
• Marketing/Communications qualification is desirable, but not essential
• Understanding of applicable computer systems, such as Microsoft Office, Google Apps, Salesforce.com and function specific software
• Knowledgeable on industry and product lines
• Effectively work across the division, in diverse cultures and operating structures, for leadership with differing strategic objectives and approaches to the marketplace
• Consistent track record of working across multiple divisions/operating groups and functions and juggling multiple priorities
• Experience in leading the systems and processes for dissemination of communications information and be able to set policies and standards for the function
• Skilled in influencing senior management, with a high level of integrity

Dakota Schinner

In the previous role, I was responsible for writing, editing and proofing support for RFP/RFI responses, e-communications, website content, guides, talking points, presentations, etc.

• Solid knowledge of print/media production, working with the media and/or event planning preferred
• Knowledge of government services industry is strongly preferred
• Be revenue focused & be able to implement strategies to support hotels
• Be analytical, be able to present conclusions and make recommendations
• Have very good English written and verbal communication skills
• Extremely pro active with all activities & support the region
• Be able to work to a tight schedule and deadline
• Create, manage and execute the One Commercial Partner Group global communication plans

Justice Kreiger

Please consider me for the marketing communications manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for writing and editing support for all communications including all promotional materials, website content, newsletters and reports.

• Knowledge of print and digital marketing communications tools and techniques
• Understanding of social media and campaign marketing
• Analytical minded and results driven
• Previous experience working within the Capital Markets, Ratings agency or Investment Banking industries
• Demonstrated knowledge of the principles of exemplary customer service demonstrated through actively listening, taking ownership and resolving concerns or problems as appropriate
• Experience in being detail-oriented, organized, proactive and comfortable multi-tasking to produce effective marketing on sometimes tight deadlines
• Experience with writing marketing briefs and working with creative production teams
• Experience in thinking strategically, executing effectively and efficiently within a high pressure, fast-paced environment

Thank you for taking your time to review my application.

River Quigley

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14 communications manager cover letters.

Approved by real hiring managers, these Communications Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Communications Manager
• Senior Communications Manager
• Senior Communications Specialist
• Marketing Communications Coordinator
• PR & Communications Coordinator
• Alternative introductions for your cover letter
• Communications Manager resume examples

Communications Manager Cover Letter Example

Why this cover letter works in 2024, personal connection to the company.

By sharing a childhood memory of excitement around Microsoft's products, the applicant shows a genuine interest and personal connection to the company, making their application more memorable.

Quantifiable Accomplishment

Highlighting a specific achievement, like increasing social media engagement by 30%, provides concrete evidence of the applicant's skills and demonstrates their potential value to the company.

Relevant Experience

By mentioning a project that directly relates to the Communications Manager role, such as redesigning a newsletter, the applicant showcases their relevant experience and ability to contribute to the company's objectives.

Matching Personal Values with Company Culture

When you underline how your personal values align with the company's, you're not just saying you'll fit in; you're also showing that you understand and appreciate what the company stands for. This tells me you're committed and will likely thrive in our work environment.

Showcase tangible achievements

Pointing out a significant achievement where you made a measurable impact, like increasing user engagement by 40%, really helps paint a picture of your capabilities. It gives me an idea of what you could potentially bring to the table if we decide to hire you. And hey, who doesn't love hard numbers?

Demonstrate leadership and contextual relevance

The mention of leading a cross-functional team to create relatable tech content shows your leadership skills and your understanding of the audience. It also shows that you know our company well, and that you understand how we aim to make technology accessible to all. Great touch!

Express genuine excitement and alignment with the role

When you say what excites you about the role, it tells me you've done your homework on our company and the role. It also suggests that you're genuinely thrilled about the job, not just looking for the next paycheck.

Relate your skills to the company's mission

I love when you tell me how you're excited to contribute to Google's narrative. It shows that you understand our mission and that you're eager to be a part of it.

End with gratitude and a forward-looking note

Wrapping up your cover letter by thanking me for considering your application and expressing interest in discussing your alignment with the role is a classy move. It leaves a good impression and keeps the conversation open.

Connect personally with the company

Showing you know and use the company's products makes your application more personal and shows genuine interest.

Highlight communications success

Talking about your achievements with numbers shows the impact you can bring to the team.

Merge passion and profession

When you link your personal interests with your professional skills, it suggests you'll be more motivated and engaged in your work.

Admire the company's impact

Expressing admiration for what the company does builds a connection and shows you share their values.

Show eagerness to contribute

Ending with a forward-looking statement shows you're excited about the opportunity to make a difference.

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Highlight your admiration for the company

Expressing your long-standing respect for Edelman and its storytelling prowess immediately grabs attention and shows you're not just looking for any job, but this one specifically.

Demonstrate your social media success

Quantifying your achievements, like increasing engagement and website traffic, provides solid evidence of your ability to execute successful campaigns.

Emphasize creative problem-solving

Your initiative in launching a guerrilla marketing campaign reveals your capability to think creatively and achieve significant results.

Advocate for innovation in communication

Stating your belief in taking risks and pushing boundaries aligns with the dynamic nature of a communications manager role, showing you're ready to lead with bold ideas.

Show eagerness to join the team

Your conclusion reaffirms your interest in the role and your desire to contribute to the company’s mission, making a strong final impression.

Connect your passion to the company's mission

Showing you understand and admire the company’s work strengthens your application. It tells me you're not just looking for any job, but you're interested in this particular role because it aligns with your personal interests and professional goals.

Highlight your achievements with numbers

By mentioning specific results, like increasing engagement or website traffic, you make your past success tangible. It’s easier for me to see the potential impact you could have in our company when you quantify your accomplishments.

Demonstrate experience in managing challenges

Talking about your crisis communication skills shows you're prepared for difficult situations. It reassures me that you can handle pressure and maintain the company’s good standing during challenging times.

Show eagerness to support the company’s goals

Expressing your admiration for our mission and your desire to contribute to it makes me see you as a potential team player who’s motivated by more than just the job itself.

Close with a forward-looking statement

Ending your cover letter on an optimistic note about discussing your contribution to our success leaves a positive impression. It makes me more inclined to want to meet you and learn more about how you can fit into our team.

Senior Communications Manager Cover Letter Example

Demonstrating impact through concrete metrics.

By quantifying your achievements, like you did when you mentioned the 35% increase in employee engagement, you're illustrating the tangible impact of your work. This makes your skills and your potential contribution real and relatable for me.

Senior Communications Specialist Cover Letter Example

Highlight strategic thinking and results.

Sharing about a marketing campaign you led that increased product visibility significantly tells me you are strategic, results-oriented, and can handle responsibility. It's a strong, compelling way to demonstrate the kind of value you can add to our team.

Prove crisis management skills

Handling a crisis communication plan during a data breach? That's a high-pressure situation, and your ability to manage it shows resilience, strategic thinking, and quick decision-making. These qualities are key for a Senior Communications Specialist, especially in a big company like Microsoft.

Connect with company initiatives

Your excitement to work on Microsoft’s AI for Good initiative shows me that you value our company's broader impact beyond just product and profit. It shows me that you’re not just interested in a job, you're interested in our mission.

Express a clear intention to contribute

Expressing your eagerness to bring your strategic thinking, creativity, and passion to Microsoft gives me a sense of your motivation and commitment. And that's exactly what we need in a Senior Communications Specialist.

End on an anticipatory note

Thanking us for considering your application and expressing your desire to discuss how you fit into the Microsoft team is a positive and proactive way to close your letter. It tells us that you're excited about this opportunity and ready to take the next step.

Show genuine interest in the company

Starting with your long-term interest in the company demonstrates you have a deep understanding of their evolution and growth.

Share specific achievements

Detailing a successful project with measurable outcomes suggests you're results-oriented and can replicate success.

Express alignment with the company's mission

Highlighting your excitement about the company's goals suggests you'll be a passionate and committed team member.

Link experience to company needs

Demonstrating how your background can support the company's objectives suggests you're a strong fit for the role.

Convey enthusiasm for the role

Ending with enthusiasm about joining the team shows you're not just looking for any job, but this specific role at this company.

Connect personal passion with professional goals

A cover letter shines when you link your deep interest in storytelling to the job. This shows me you're not just looking for any job, but one where you can use your passion.

Show your PR impact with numbers

Mentioning specific achievements, like increasing brand awareness and sales through a campaign, demonstrates clear value. It helps me see the direct impact of your work.

Highlight creative strategy in communications

Stressing your belief in pushing creative limits to spark conversations tells me you're innovative. It's important for roles needing fresh ideas.

Emphasize teamwork in creating impactful work

Expressing eagerness to collaborate with our team shows that you value collective success over individual achievements. This is key in our collaborative environment.

Express eagerness to contribute

Your closing statement makes it clear you're not just seeking a job, but an opportunity to make a meaningful difference. This enthusiasm is what we look for.

Make your personal values a strong point

Your connection to our cause right from the start makes me interested in you. It’s important for me to find someone who not only has the skills but also shares our commitment to conservation.

Use your past success to show potential impact

Detailing a past campaign’s success in tangible metrics, such as donation and volunteer increases, suggests you could achieve similar results with us. It clearly outlines what you bring to the table.

Align your interests with our focus areas

By highlighting your alignment with our science-based approach and value in partnerships, you position yourself as a good fit. It tells me you’ve done your homework and understand what we value most.

Express genuine enthusiasm for the role

Your excitement about joining our mission is contagious. It makes me more eager to consider you for the role because it’s clear you're passionate about the work we do.

End with a hopeful look towards the future

Your closing shows respect for the process and eagerness to be a part of our team. It sets a positive tone and makes me want to explore how you might contribute to our goals.

Marketing Communications Coordinator Cover Letter Example

Start with a personal connection.

Talking about your first experience with Canva makes your cover letter memorable. It shows your genuine interest in the company.

Show your marketing impact

Describing a specific project where you increased website traffic and lead generation by notable percentages showcases the direct impact of your work.

Translate customer needs into stories

Your ability to understand and craft stories based on customer interviews is a critical skill for a marketing communications coordinator.

Express admiration for the company

Sharing your respect for Canva’s mission enhances your cover letter by aligning your values with those of the company.

Close with enthusiasm

Ending your cover letter on a note of excitement about the role demonstrates your eagerness to contribute to the team.

Connect your passion with the job

When you talk about how the job fits your interests, it shows you're likely to be motivated and stay in the role longer. This is something hiring managers look for.

Quantify your marketing success

Giving clear numbers shows the real impact you have made. This is very convincing for hiring managers because it proves you can bring results.

Show enthusiasm for the role

Expressing excitement for the job and the company's mission makes you stand out as someone who will bring positive energy and dedication to the team.

Highlight your desire to contribute

Ending your letter by talking about how you can help the company shows you're thinking about what you can give, not just what you can get. This makes you look like a team player.

Always be polite

A polite closing shows good manners and professionalism, leaving a positive last impression on the hiring manager.

PR & Communications Coordinator Cover Letter Example

Match personal enthusiasm with company's reputation.

Starting by aligning your passion for PR with our known strengths in the field tells me you've done your homework and see yourself here.

Use success stories to demonstrate capability

Detailing how you secured media coverage for a client highlights not just your skills, but your drive and persistence. It's compelling evidence of what you can do.

Connect strategic thinking with business goals

When you talk about using communications to meet business objectives, it shows you understand the bigger picture. We need someone who sees beyond just the task at hand.

Show an understanding of media relations

Your experience on both sides of media relations gives you a unique perspective on what stories will resonate. This is a valuable asset in PR roles.

Highlight your eagerness to add value

Ending with a note on how you want to contribute to our success makes a strong closing. It shows you're proactive and ready to make an impact.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

22 Marketing Manager Cover Letter Examples

Marketing Managers excel at creating compelling campaigns that capture audience attention and drive business growth, blending creativity with strategic thinking. Similarly, your cover letter is your personal marketing campaign, designed to capture the recruiter's attention and demonstrate your strategic value. In this guide, we'll delve into the best cover letter examples for Marketing Managers, showcasing how to present your skills, experience, and creativity in a way that sets you apart.

Cover Letter Examples

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The best way to start a Marketing Manager cover letter is by grabbing the reader's attention right from the beginning. This can be done by demonstrating your knowledge about the company and its industry, showing enthusiasm for the role, and briefly highlighting your most relevant skills or achievements. For instance, you could start with something like: "Having led a team that increased sales by 40% in my current role as a Senior Marketing Associate at XYZ Company, I am excited about the opportunity to bring my creative problem-solving and data-driven marketing strategies to the Marketing Manager position at your esteemed organization." This opening statement not only shows that you have a proven track record in marketing, but it also shows that you are enthusiastic about the role and have taken the time to understand the company's needs. It's important to tailor your cover letter to each specific job application, as this shows the hiring manager that you are genuinely interested in their particular role, rather than just any marketing manager position.

Marketing Managers should end a cover letter by summarizing their interest in the role, reiterating their relevant skills and experiences, and expressing enthusiasm for the potential opportunity to contribute to the company. It's also important to include a call to action, such as a request for an interview or a meeting. For example, you could say something like: "I am excited about the possibility of bringing my unique blend of creativity, analytical skills, and marketing experience to your team. I am confident that I can contribute significantly to your company's marketing efforts and help drive growth. I look forward to the opportunity to discuss my qualifications further. Thank you for considering my application." This ending is effective because it re-emphasizes your suitability for the role, shows your enthusiasm for the job, and demonstrates your proactive approach, which are all qualities that are highly valued in a Marketing Manager. Remember to end with a professional closing such as "Sincerely" or "Best regards," followed by your full name.

A Marketing Manager's cover letter should ideally be about one page long. This length is sufficient to succinctly present your qualifications, experience, and interest in the role without overwhelming the reader with too much information. Remember, the cover letter is not meant to reiterate everything on your resume, but rather to highlight the most relevant aspects of your background in relation to the position. As a Marketing Manager, you should focus on demonstrating your strategic thinking, creativity, and ability to drive results, all while keeping the letter concise and engaging.

Writing a cover letter with no experience as a Marketing Manager can be challenging, but it's not impossible. Here are some steps to guide you: 1. Start with a strong introduction: Begin your cover letter by introducing yourself and stating the position you're applying for. Make sure to grab the reader's attention with a compelling opening line. 2. Highlight relevant skills: Even if you don't have direct experience as a Marketing Manager, you can still highlight skills that are relevant to the role. These might include project management, strategic planning, team leadership, or digital marketing skills. Use specific examples from your past work or academic experiences to demonstrate these skills. 3. Show your knowledge of the company: Research the company and mention something specific that impresses you or aligns with your own values. This shows that you've done your homework and are genuinely interested in the company. 4. Discuss your ability to learn and adapt: Without direct experience, it's important to show that you're willing and able to learn quickly. Give examples of times when you've had to adapt to new situations or learn new skills on the job. 5. Show enthusiasm for the role: Employers want to hire people who are passionate about their work. Make sure to express your enthusiasm for the role and the field of marketing. 6. Close with a strong conclusion: In your closing paragraph, reiterate your interest in the role and your confidence in your ability to perform well despite your lack of direct experience. Thank the reader for their time and express your hope for further discussion. Remember, the goal of a cover letter is to convince the employer that you're the best candidate for the job. Even without direct experience, you can still make a strong case for yourself by highlighting your relevant skills, showing your knowledge of the company, and expressing your enthusiasm for the role.

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Marketing Communications Manager Cover Letter Example

Most job aspirants are unclear about the difference between the resume and cover letters, and eventually, they end up including the same content in both documents. A cover letter should comprise 3-4 skills and illustrate with examples how you can help the company grow. Your Marketing Communications Manager Cover Letter should emphasize your industry knowledge and outstanding interpersonal skills.

Take a sneak peek at our formal and well-formatted Marketing Communications Manager Cover Letter Sample.

• Cover Letters
• Marketing & Sales

What to Include in a Marketing Communications Manager Cover Letter?

Roles and responsibilities.

Marketing Communications Manager Roles And Responsibilities:

• Develop marketing plans, performance reports, and KPIs .
• Design briefings, emails, speeches for upper-level management.
• Facilitate communication within the organization.
• Manage paid media campaigns.
• Manage vendor communications and negotiations .
• Administer campaign performance and alter campaigns to accomplish goals.
• Study and test various communication and outreach tools.
• Keep abreast with industry trends and effective practices.

Education & Skills

Marketing communications manager skills:.

• Amazing verbal communication skills in order to communicate with the key parties.
• Great organizational and planning skills to design marketing campaigns.
• Ability to work on multiple projects simultaneously.
• Capable of working on deadlines and under pressure situations.
• Attention to detail and accuracy to oversee the performance of the campaigns.
• Remarkable knowledge of marketing techniques in order to implement effective strategies.

Marketing Communications Manager Educational Requirements:

• Bachelor’s degree in communications, journalism, or marketing (required).
• 3-4 years of prior experience as a marketing communications professional (needed).

Marketing Communications Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

I am applying for the Marketing Communications Manager role at CVA Ltd., which is currently posted on your careers website. As a committed, driven, performance-oriented marketing communications professional with 7+ years of experience specializing in advertising and branding, I feel I am the apt candidate for the post.

I have enumerated some of my critical duties at TQ Solutions for your review:

• Supervise the planning and implementation of trade shows, client meetings, and virtual events around the world.
• Partner up with the advertising and sales team to coordinate the event with strategic marketing objectives, define effective business targets, and develop an event plan that generates a measurable return on investment.
• Decide venues, plan themes, and manage vendors to arrange tradeshow and events.
• Manage the event budgets.
• Advertise events through various marketing channels.
• Measure the success of the trade shows and prepare reports for the review of the management.
• Develop internal communications deliverables, including presentations, internal newsletters, brochures, etc.
• The raised conference leads by 67% in the last financial year.

I hold a BA in marketing and PR as well as a Masters in Management that has made me familiar with various strategies and marketing models. I assure to actively contribute to the organization’s corporate strategy by ensuring timely, reliable, brand-appropriate, and open interactions with all key stakeholders.

Thank you for considering me as one of the potential candidates for the job post. You can see my resume for further information. I look forward to having a detailed conversation with you about my qualifications and experiences.

Best Regards, [Your Name]

Your Marketing Communications Manager must highlight your project management ability and excellent planning skills in order to draw the attention of the recruiter and encourage him to take a look at the accompanying resume. Since the resume writing process is a time-consuming process, we have crafted a superb Marketing Communications Manager Resume Sample to reduce your stress and efforts.

Customize Marketing Communications Manager Cover Letter

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Communications Manager Cover Letter Examples

Use these Communications Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Communications managers are responsible for developing and executing communication plans for their organization. They work with a variety of stakeholders, including executives, employees, the media, and the public.

In order to be successful, communications managers need to be creative, strategic, and have excellent writing and editing skills.

Use these examples to write a communications manager cover letter that stands out from the competition.

Formal/Professional Writing Style Example

With my extensive experience in communications and a proven track record of success, I am confident in my ability to contribute to the growth and success of your organization as a Communications Manager.

I hold a Bachelor’s degree in Communications and have over five years of experience in various communications roles, including public relations, social media management, and corporate communications. Throughout my career, I have successfully developed and implemented communications strategies to enhance brand visibility, increase stakeholder engagement, and support organizational objectives.

In my most recent role as Communications Specialist at XYZ Company, I oversaw the development and execution of internal and external communications initiatives which resulted in a 25% increase in social media engagement and a 15% increase in positive media coverage. Additionally, I managed a team of three communications professionals, providing mentorship and ensuring alignment with company goals and guidelines.

My strong communication, project management, and leadership skills allow me to effectively manage multiple projects and meet tight deadlines. Furthermore, my ability to work across various platforms and adapt to changing technologies ensures that I can meet the dynamic needs of your organization.

I am very excited about the opportunity to contribute to your company’s ongoing success and would welcome the opportunity to further discuss how my skills and experience align with the Communications Manager role. Thank you for considering my application.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor’s degree in Communications from XYZ University, I am eager to start my career with a dynamic organization like yours. Even though I am an entry-level candidate, I believe my strong academic foundation, coupled with relevant internship experiences and extracurricular activities, makes me an ideal fit for this role.

During my time at university, I had the opportunity to intern with ABC Public Relations, where I played a crucial role in managing social media channels, creating press releases, and monitoring media coverage for our clients. This experience not only honed my communication skills but also provided me with valuable insights into managing varying needs of different clients. Additionally, I served as President of my university’s Public Relations Club, where I led a diverse team to plan and execute successful campaigns for several on-campus events.

I am confident that my strong organizational, leadership, and strategic planning skills will allow me to make a significant contribution to the success of your company. As a highly adaptable and quick learner, I am driven to excel quickly and make a lasting impact.

Thank you for considering my application. I am excited about the opportunity to further discuss my qualifications and demonstrate my passion for communications during an interview. I look forward to speaking with you soon.

Sincerely, [Your Name]

Networking/Referral Writing Style Example

I was referred to this opportunity by [Referrer’s Name], who is not only a close personal friend but also a highly respected colleague in the industry. My discussions with them have given me valuable insights into the company culture and the challenges and rewards associated with the role. I believe these circumstances further emphasize the suitability of my background and qualifications for this position.

Throughout my seven years of experience in the communications field, I have worked in various roles related to public relations, content creation, and social media management. This experience has enabled me to develop a strong foundation in strategizing and executing engaging communications campaigns while fostering positive relationships with both internal and external stakeholders. Coupled with my exceptional interpersonal and organizing skills, I am confident in my ability to contribute significantly to your company’s objectives and reputation.

My ability to adapt quickly and work effectively with cross-functional teams to meet targets has been widely commended by my previous supervisors. With a proven track record of success in past positions, I am eager to bring my expertise to your organization and work with the talented team at [Company Name].

I am enthusiastic about the opportunity to discuss how my experience and skills can make a valued contribution to your company. Thank you for considering my application, and I look forward to the possibility of joining the exceptional team at [Company Name].

Enthusiastic/Passionate Writing Style Example

Having followed your company’s growth and dynamic influence in the industry, I am incredibly eager to contribute my skills and experiences to help further your mission in making an even greater impact.

As a communications expert with over five years of experience managing diverse teams and strategies, my passion for crafting compelling narratives and fostering engagement has only grown stronger. In my previous role as Communications Coordinator at XYZ Company, I played a pivotal role in increasing brand visibility by 30% within my first year, and instituted a robust social media strategy that led to a 45% increase in organic followers. I constantly sought opportunities to develop authentic connections with our audience, and I am thrilled to bring this approach to your company.

Your dedication to promoting innovation and creating meaningful connections within the industry is truly inspiring, and has left an indelible mark on my professional aspirations. I am convinced that my commitment to crafting engaging online and offline communications, paired with my ability to adapt to an ever-evolving media landscape, makes me the ideal candidate for this position.

I would be honored to join the passionate, talented team at your organization and contribute my expertise to drive continued success. Thank you for considering my application, and I look forward to the opportunity to discuss my qualifications with you in further detail.

Warmest regards,

Problem-Solving Writing Style Example

I have closely followed your company’s growth and, having researched your recent communications and marketing initiatives, I have identified key areas where my expertise can provide valuable solutions to support and enhance your brand’s presence, both online and offline.

One challenge that has caught my attention is the need to streamline communications across multiple platforms, ensuring consistency in brand messaging and tone. With over 8 years of experience in the field, I am confident that my hands-on approach can help to simplify the process and enhance your audience’s experience. Having worked with diverse teams, I have a history of implementing efficient communication strategies that not only strengthen brand presence but also drive key business results.

Additionally, I recognize that maintaining and boosting engagement in digital channels is crucial to your company’s success. My experience in creating attention-grabbing social media plans, email marketing campaigns, and blog content will greatly contribute to improving those crucial metrics. My proven track record in audience segmentation, persona development, and KPI setting will allow me to meticulously analyze the impact of various marketing initiatives, thereby streamlining resources and improving overall effectiveness.

I also understand the importance of nurturing relationships with key stakeholders, influencers, and the media in your industry. My professional network and exceptional interpersonal skills will allow me to forge and maintain valuable connections, enhancing your brand’s credibility and reach even further.

In conclusion, I am excited about the opportunity to leverage my extensive expertise in communications and marketing to create valuable solutions for the challenges your company faces. Thank you for considering my application for the Communications Manager role. I am eager to discuss my qualifications further and demonstrate how I could be a great fit for your organization.

Storytelling/Narrative Writing Style Example

As I strolled through the vibrant streets of New York City, I couldn’t help but be captivated by the myriad stories unfolding around me – a street performer passionately strumming her guitar, a local deli owner greeting his regular customers with a beaming smile, and tourists marveling at the city’s iconic skyline. In that moment, I realized the immense power of communication – the ability to evoke emotions, connect people, and inspire action.

With over six years of experience in public relations and marketing communications, I have honed my skills in storytelling and driving engagement. During my tenure as a Communications Specialist at XYZ Company, I spearheaded a rebranding campaign that increased brand recognition by 25% and led to a 15% boost in sales within a year. I collaborated with cross-functional teams to create compelling content and utilized data-driven insights to inform our communication strategies.

In my most recent role as a Public Relations Manager, I managed a high-performing team and secured coverage in top-tier media outlets, such as Forbes, The New York Times, and The Wall Street Journal. My passion for storytelling and relationship building was instrumental in forging strong connections with key influencers and journalists.

As a Communications Manager at your organization, I am eager to leverage my experience and enthusiasm to elevate your brand presence and foster meaningful connections. I am confident that my expertise in crafting engaging narratives and my innate ability to captivate audiences will be a valuable asset to your team.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and demonstrate how my passion for storytelling can contribute to your organization’s success.

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Marketing Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Marketing Manager Cover Letter

A great marketing manager cover letter can make all the difference during the job hunt. To create a lasting impression on potential employers, feature accomplishments demonstrating your marketing expertise and leadership capabilities. Showcase your ability to execute high-impact campaigns in alignment with target audiences. This guide provides cover letter examples and expert tips to help you land your next big job opportunity.

Marketing Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Marketing Manager Text-Only Cover Letter Templates and Examples

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Los Angeles, CA 12345 | LinkedIn

January 1, 2024

Celia Alvarez Senior Hiring Manager Cadence Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Alvarez:

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. At West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which contributed to a 25% increase in online sales conversions. I can achieve similar success for your clients in this role.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity . As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of landing page, and increased sales conversions by 25%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I’d like to set up an interview to discuss how my expertise in brand messaging could be an asset to your team. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Best regards,

Joseph Corbin

Aliya Jackson Marketing Manager | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hector Santos Senior Hiring Manager Vanguard Brewing Company (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing manager position with Vanguard Brewing Company. As you can see from my attached resume, I have over eight years of experience developing and implementing digital marketing strategies within the craft beer industry. I can provide valuable insights to help strengthen your digital presence and market share in this role.

Vanguard Brewing Company’s reputation as an innovator within the craft beer space is what draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

• Defined overarching digital marketing strategy for a craft beer company with over 20 products, including paid search campaigns and social media initiatives
• Partnered with the digital marketing manager and advertising teams to establish brand identity and differentiate craft beer products in a crowded marketplace
• Increased engagement on Instagram by 50% and grew audience from 25,000 to 800,000 followers in two years

I look forward to speaking with you further about how my marketing experience within the craft beer industry can help accelerate your brand growth. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Allison Rosenberg Marketing Manager | [email protected] | (123) 456-7890 | San Diego, CA 12345 | LinkedIn

Hideo Araki Senior Hiring Manager Ramstead Marketing Inc. (987) 654-3210 [email protected]

Dear Mr. Araki:

I’m reaching out to apply for the marketing manager role with Ramstead Marketing Inc. During my time with Alliance SEO Solutions, I led high-impact digital and brand marketing campaigns for enterprise client accounts valued at up to $5 million. As the new marketing manager, I can achieve similar results for your clients.

Ramstead Marketing Inc’s reputation for its creative marketing solutions draws my interest in this opportunity. As a marketing manager with over 10 years of experience, I’ve built and managed dynamic teams to drive market penetration across untapped verticals. My leadership capabilities would be an asset to your company based on previous successes:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive search engine optimization (SEO), resulting in 50% to 250% increases in page views
• Interfaced with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

I would like to schedule an interview to provide more insights into how my leadership experience can help your marketing team excel. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Allison Rosenberg

To write a great marketing manager cover letter that stands out from the competition, use the same approach you would to any campaign or branding initiative. Start by identifying what content will resonate with your target audience. Research the company you’re interested in and carefully analyze the job description. By tailoring your document towards each opportunity, your application is sure to generate interviews on the open market. Below, we’ll provide additional guidance to help you craft each section of your marketing manager cover letter:

1. Contact information and salutation

List all essential contact information at the top of your marketing manager cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as these types of greetings are largely considered outdated.

2. Introduction

Making a strong first impression on your marketing manager cover letter is essential for grabbing the attention of potential employers. The best way to accomplish this is by leading with a powerful introduction. Highlight your years of experience and key qualifications that match the organization’s needs. Anchor your paragraph with one of your most impressive marketing achievements to immediately show prospective employers that you have a proven track record of success.

In the example below, the candidate draws attention to a key marketing campaign they led for a major airline. The size of the company makes the increase in online sales conversions all the more impressive. Featuring tangible examples of your prior success will greatly enhance the impact of your marketing manager cover letter.

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. During my time with West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which increased online sales conversions by 25%. I can achieve similar success for your clients in this role.

3. Body paragraphs

Continue to describe your professional experience and accomplishments in the body paragraphs of your marketing manager cover letter. Start by mentioning something specific about the company’s reputation or culture and why this draws you to apply for the position. Feature a mix of marketing achievements that demonstrate your industry expertise and leadership skills, preferably backed by hard numbers and data.

For example, notice how this marketing manager prioritizes key aspects of their career. First, they effectively demonstrate how their expertise in brand messaging aligns with the organization’s needs. They proceed to paint a clear picture of their marketing background using KPIs and eye-catching monetary figures. Using this approach is a great way to add depth to your marketing manager cover letter.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity. As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 20%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% ROI on average for marketing campaigns
• Analyzed KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on DEI

4. Marketing manager skills and qualifications

Featuring a long list of skills isn’t the right approach for a marketing manager cover letter, as most of this information should already be captured on your resume. Instead, you should use this opportunity to show hiring managers how you’ve utilized key skills from the job description in your career. Below, you’ll find a range of potential keywords to consider featuring on your marketing manager cover letter:

5. Closing section

End your marketing manager cover letter on a strong note with a call to action (CTA) that invites the hiring manager to bring you in for an interview. This displays a sense of confidence and your genuine interest in the opportunity. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Marketing Manager Cover Letter Tips

1. highlight your industry knowledge and marketing expertise.

To effectively market a product or drive brand awareness, you need to have a keen understanding of what approach will resonate with target audiences. As you build your marketing manager cover letter, highlight your deep industry knowledge using key achievements from your career. In the example below, the candidate emphasizes how their success within the craft beer space could be a strong asset to the company they’re targeting:

• Vanguard Brewing Company’s reputation as an innovator within the craft beer space draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

2. Quantify your marketing achievements

The best way to demonstrate the impact of your marketing efforts is by incorporating KPIs, monetary figures, and hard data into your cover letter. That said, it’s important to be tactical to fully leverage these numbers to your advantage. In the example below, the applicant makes a point to highlight the size of the airline, which makes the 25% increase in online sales conversions all the more impressive:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 25%

3. Feature your leadership capabilities

It’s important to highlight your leadership experience when applying for any type of manager position. In addition to your marketing expertise, employers also want to see you’re the ideal culture fit for their organization. In the example below, the candidate demonstrates their ability to collaborate effectively with clients, marketing teams, and cross-functional groups, a core aspect of being a successful marketing manager:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed  Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50% to 250% increases in page views

Marketing Manager Cover Letter FAQs

Why should i submit a marketing manager cover letter -.

Although not every job application will require a cover letter, submitting one can increase your odds of landing the interview. This is an opportunity to make a strong introduction and express your genuine enthusiasm for the position. It also allows you to speak more directly about how your marketing skills can create value for the organization you’re applying to, differentiating you from the competition.

How do I make my marketing manager cover letter stand out? -

To make a lasting impression on the hiring manager, you need to highlight the nuances of your marketing experience. Avoid generic descriptions and mundane job responsibilities. Instead, showcase how your marketing strategies and campaigns have positively impacted brand awareness, digital presence, and growth.

How long should my cover letter be? -

It’s normally best to keep your cover letter brief, limited to no more than three or four paragraphs. This ensures that the reader focuses on your strongest marketing qualifications and achievements. Providing too much detail might overwhelm the hiring manager and send a message that you can’t market yourself effectively.

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Marketing Manager Cover Letter Samples & Examples That Worked in 2024

How to build a jaw-dropping marketing manager cover letter

Marketing managers wear many hats, serving as both client-facing representatives and employee-facing managers. This requires marketing managers to possess a wide range of skills that enable them to quickly adapt to various scenarios and a diverse range of clients.

In this guide, we teach you how to land your ideal job in marketing management with a well-written cover letter . Keep reading to learn the following five steps

• Format your marketing manager cover letter header
• Tailor your marketing manager cover letter to specific employers
• Write a compelling introduction for your marketing manager cover letter
• Highlight your best skills and achievements as a marketing manager
• Craft a concise closing statement for your marketing manager cover letter

1. Format properly your marketing manager cover letter header

Before you even begin to write the body text of your marketing manager cover letter, your first essential task is to create a well-formatted cover letter header .

Headers are important elements on any cover letter, as they provide greater structure and visual appeal .

In your cover letter, you should include:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted marketing manager header

John Doe , Marketing Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: BrightSpot Donuts Marketing Department 1234 Street Address Durham, NC

2. Tailor your marketing manager cover letter to specific employers

Whenever you write a cover letter as a marketing manager, it is crucial to tailor that letter to each specific employer you reach out to. Tailoring a cover letter in this way helps your letter stand out from competing applicants and shows the employer you have excellent attention to detail.

To tailor a cover letter, the key is to research the company thoroughly beforehand, looking for information such as:

• Major projects, partnerships, or clients the company is involved with
• Core goals and values listed on the company’s website
• The specific staff member responsible for hiring new team members

Using this last detail, you can create a personalized greeting that addresses this specific person by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

• Dear Mrs. Jane Smith,
• Dear Ms. Jane Smith & the Marketing Team,

Find out your resume score!

3. Write a compelling introduction for your marketing manager cover letter

Next up on your writing task list is to craft a compelling introduction .

You have already stated your name and job title in the header of your cover letter, so there’s no need to repeat this information. Instead, you should focus on describing the following details:

• A brief overview of your professional history and years of experience
• Any specialized areas of expertise you have
• A statement about your enthusiasm for this role and the company

Here is an example of a strong introduction from a marketing manager’s cover letter

I am a marketing manager with 7+ years of specialized experience providing marketing services for the FinTech industry. Recently, I had the pleasure of meeting your CEO, who encouraged me to apply for this position. Given my long history working in FinTech marketing, I know I have the skills and dedication your company needs to thrive.

4. Highlight your best skills and achievements as a marketing manager

Once your introduction is complete, the next-to-last step for writing your marketing manager cover letter is to write the body paragraphs.

A good cover letter should contain between 2 to 4 body paragraphs that are comprised of short sentences. Bullet points can also be used to help break up the text and give it a more organized appearance that is easy for the employer to read through.

In your body paragraphs, you will describe your very best skills and achievements as a marketing manager. As you do so, make sure to relate these qualifications back to the wants and needs of the company whenever possible.

Here are 6 examples of skills to describe in a marketing manager cover letter

• Leadership (describe your exact leadership style)
• Exceptional communication
• Collaboration and teamwork
• Data and marketing performance analysis
• Critical thinking and problem-solving

Here is an example of how to describe an accomplishment in a marketing manager cover letter

As the marketing manager at [Former Employer], I worked diligently to ensure each of my team members had the proper support and resources for their marketing campaigns. Resulting from my leadership in this role, my team’s average productivity rate raised by 20% overall.

5. Craft a concise closing statement for your marketing manager cover letter

You’ve made it to the last step of crafting your marketing manager cover letter — writing the conclusion.

To make a conclusion both concise and effective , it is essential to include the following information:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of an effective conclusion from a marketing manager cover letter

Thank you for taking the time to review my cover letter and application. I greatly look forward to learning more about this opportunity and speaking with you directly. To contact me to schedule a meeting or interview, please call me at (123) 456-7890 any day between Monday through Friday from the hours of 9 a.m. to 5 p.m. As I am eager to get started and get to know your team, I plan to follow up next Tuesday morning if I have not yet heard back.

With Sincerity,

[Applicant Name]

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

All marketing / PR cover letter examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Digital Marketing
• Events Coordinator / Planner
• Marketing Assistant
• Public Relations (PR)

All marketing manager cover letter examples

Related marketing manager resume examples

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17 Professional Marketing Manager Cover Letter Examples for 2024

Your marketing manager cover letter must capture attention. It should showcase your most compelling achievements. Tell your story with clarity and confidence. Make them believe you're the missing piece in their marketing puzzle.

All cover letter examples in this guide

Senior Marketing Manager

Affiliate Marketing Manager

Assistant Marketing Manager

Associate Marketing Manager

Channel Marketing Manager

Email Marketing Manager

Field Marketing Manager

International Marketing Manager

Marketing Account Manager

Marketing Operations Manager

Marketing Product Manager

Marketing Project Manager

Regional Marketing Manager

Sales and Marketing Executive

Sales Marketing Manager

Trade Marketing Manager

Cover letter guide.

Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Marketing Manager Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've found the perfect marketing manager position, but there's a hitch: crafting a compelling cover letter. Striking the balance between formality and a fresh voice, your letter must narrate a proud professional milestone without echoing your resume. Fitting your story into a concise, one-page document may seem daunting. Fear not—you're about to learn how to create a standout cover letter that's just the right blend of personal achievement and professional finesse.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your marketing manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Marketing Manager resume guide and example
• Sports Marketing cover letter example
• Product Marketing Manager cover letter example
• Engagement Manager cover letter example
• Digital Advertising cover letter example
• Senior Marketing Manager cover letter example
• Media Manager cover letter example
• Experiential Marketing cover letter example
• Channel Marketing Manager cover letter example
• Digital Marketing Account Manager cover letter example
• Email Marketing cover letter example

Marketing Manager cover letter example

New York City, NY

+1-(234)-555-1234

[email protected]

• Highlighting previous relevant experience: The cover letter emphasizes the candidate's direct experience managing a high-profile product launch at Google, showcasing their ability to handle significant responsibilities and achieve tangible results.
• Quantifying achievements: By mentioning specific figures such as budget management ($5M), market share increase (35%), and ROI improvement (20%), the candidate provides concrete evidence of their success and impact in previous roles.
• Demonstrating strategic insight: The cover letter underscores the candidate’s strategic planning abilities, showing that they can lead complex marketing campaigns with multiple facets and coordinate across various channels efficiently.
• Company-specific tailoring: The writer makes sure to align their skills and achievements with the prospective organization's goals, indicating they have researched the company and understand how their expertise can contribute to its objectives.

The visual appeal of your marketing manager cover letter: format, font, and structure

When using our cover letter builder , make sure to include these vital sections:

• Header (with your name, contact details, the role, and date);
• Greeting (that's personalized to the recruiter);
• Introductory paragraph (to capture attention);
• Body paragraph (to tell a story of how you've obtained your job-crucial skills);
• Closing paragraph (ending with a nod to the future ahead);
• Signature (that is not a must).

Our cover letter templates are already set up for you with the best marketing manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your marketing manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your marketing manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your marketing manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

The top sections on a marketing manager cover letter

• Header: Include your name, contact information, and the date, ensuring the hiring manager can easily identify and reference your application, which is crucial for a marketing manager's attention to detail.
• Greeting: Personalize the salutation by addressing the hiring manager by name, which demonstrates your research skills and personal touch, both important in a marketing role.
• Introduction: Highlight your enthusiasm for the company and the marketing manager position, briefly mentioning key achievements that align with the job's requirements, displaying your strategic communication skills.
• Body: Detail your relevant experience, especially successes in previous marketing campaigns and leadership roles, showcasing your ability to plan, execute and manage marketing strategies effectively.
• Closing: Reiterate your interest and propose a next step or call to action, such as a meeting or a discussion, which illustrates your proactive approach—a vital trait for a marketing manager.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic Thinking: Marketing managers must be able to develop and execute long-term strategies to improve brand awareness and achieve business goals.
• Data-Driven Decision Making: They should have the ability to analyze market data and consumer trends to inform targeted marketing campaigns and measure performance effectively.
• Creativity and Innovation: Being able to conceive original marketing campaigns and innovative ideas to differentiate the brand in a competitive market is crucial.
• Leadership and Team Management: Marketing managers need to lead and motivate their teams, coordinate with other departments, and manage external agencies to ensure cohesive efforts.
• Communication Skills: They must be excellent communicators, able to clearly convey brand messages and marketing strategies to stakeholders, team members, and customers alike.
• Digital Marketing Expertise: Proficiency in digital marketing tools and platforms, SEO, SEM, social media advertising, and familiarity with CRM software is essential in today's digital-first marketplace.

How to start your marketing manager cover letter: with a greeting, of course

Have you ever considered just how powerful a personalized salutation can be?

We sure have news for you! Your marketing manager cover letter should start with the right salutation to recruiters, nurturing a sense of respect and individuality.

Greet recruiters by using their first name (e.g. "Dear Tom" or "Dear Patricia") if you've previously established contact with them.

Otherwise, opt out for the less familiar, "Dear Ms. Peaches" or "Dear Ms Kelsey", if you've found the recruiter's name on LinkedIn or a corporate website.

"To whom it may concern" is never a good option, as it creates a sense that you've been sending out your marketing manager cover letter to anyone. Instead, use "Dear HR team" or "Dear (company name) recruiter" for a feeling of exclusivity.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Ms. [Last Name],
• Dear Mr. [Last Name],
• Dear Dr. [Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your marketing manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your marketing manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your marketing manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your marketing manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

What to write in the middle or body of your marketing manager cover letter

Here's where it gets tricky.

Your marketing manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your marketing manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Finishing off your marketing manager cover letter with what matters most

So far, you've done a fantastic job in tailoring your marketing manager cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your marketing manager cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

What to write on your marketing manager cover letter, when you have zero experience

The best advice for candidates, writing their marketing manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your marketing manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Your marketing manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your marketing manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your marketing manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your marketing manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Marketing Manager cover letter examples

Explore additional marketing manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Marketing Communications Manager Cover Letter Examples

A great marketing communications manager cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following marketing communications manager cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

(688) 370-6450

[email protected]

Dear Galya Pinch,

I am writing to express my strong interest in the Marketing Communications Manager position at Omnicom Group, as advertised. With five years of robust experience in marketing and communications, honed at Publicis Groupe, I am confident in my ability to contribute effectively to your team and help drive the strategic communications goals of Omnicom Group.

At Publicis Groupe, I successfully managed a diverse portfolio of communications campaigns, which has allowed me to develop a comprehensive skill set that I believe aligns perfectly with the requirements of the role at your esteemed company. My experience includes developing and executing integrated marketing strategies, managing brand communications, and fostering client relationships that have resulted in increased brand engagement and revenue growth.

I have a proven track record of working collaboratively with cross-functional teams to deliver projects that resonate with target audiences and meet business objectives. My commitment to staying abreast of industry trends and leveraging innovative communication tools has consistently enhanced the visibility and impact of the campaigns I have managed.

I am particularly excited about the opportunity to bring my unique blend of creativity and analytical skills to Omnicom Group, a company renowned for its dynamic approach to marketing communications. I am eager to contribute to an environment that values strategic thinking and offers opportunities for professional growth.

Thank you for considering my application. I am looking forward to the possibility of discussing how my background, skills, and enthusiasms can be in sync with the fantastic work being done at Omnicom Group.

Warm regards,

Related Cover Letter Examples

• Marketing Communications Specialist
• Marketing Communications
• Communications Manager
• Marketing Project Manager
• Marketing Account Manager
• Marketing Operations Manager