Consumer Buying Behavior chapter four with Abrham hero
Understanding Consumer Behavior
Perception and its effect on Consumer
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A study on consumer buying behavior of mobile phones
Abstract. The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post ...
A framework to assess the smartphone buying behaviour using DEMATEL
The most important factor influencing customer buying behavior toward smartphones is the "Brand Name." ... competing financial interests or personal relationships that could have appeared to influence the work reported in this paper. Acknowledgement. Funding: The research was funded by the Ministry of Science and Higher Education of the ...
The Study on Consumer Buying Behaviour Towards Iphone Vs Android Phones
Tang, M. L., Kuo, C. W.: Toward an Integrative Model for Consumer Behavior Regarding Mobile Commerce Adoption. 2010 International Conference on Cyber-Enabled Distributed Computing and Knowledge ...
(PDF) A Study On Buying Behaviour Of Consumers Towards ...
Abstract. Consumer behavior has shifted dramatically over the last decade. Many customized products, ranging from sneakers to computers, are now available for purchase online. Internal conditions ...
PDF A Study of Consumer Behavior Towards Purchase of Mobile Phones
Index Terms - Consumer buying behavior, consumer satisfaction, mobile brands, price, promotion, brand preference, consumer purchase decision. I. INTRODUCTION Market research into the increasing use of smartphones aims to uncover the key factors motivating consumers to purchase them, as well as their purchasing patterns and preferences.
Factors affecting young customers' smartphone purchase intention during
To examine the effects of the factors on purchase intention in case of smartphone buying behavior among the young generation during corona pandemic. 3. Literature review and hypotheses development. Throughout this study, the researchers have tried to find the factors that affect young customers' purchase intention towards smartphone.
A Study on Consumer Buying Behaviour For Smartphones
The purpose of this research paper is to investigate the Consumer buying behavior towards smartphones and how smartphones impact the social life of modern society. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions ...
A Study on Consumer Buying Behaviour For Smartphones
The purpose of this research paper is to investigate the Consumer buying behavior towards smartphones and how smartphones impact the social life of modern society. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions of the Consumers.
CONSUMER BUYING INTENTIONS TOWARDS SMARTPHONES
Insight is provided into consumer behavior regarding Smartphones demand by examining the factors that influence customers' demand for using and owning them by identifying the buying motives for Smartphone. This study aims to investigate the different factors affecting buying intensions of customerstowards smart phones. A conceptual model is developed that extrinsically and intrinsically ...
PDF A study on consumer buying behavior of samsung vs one plus
Consumer's use of smartphones is becoming an increasingly important topic for brands and marketing researchers. Research in the area of brand marketing, particularly consumer behaviour, is increasingly focusing on the customer's behaviour in the smartphone business, from adoption, motivation, and post-usage behaviour.
A Study on Mobile Phone Buying Behavior Using an Image-based Survey
Abstract. Realizing the significance of customer buying behavior in today's market scenario it is very appropriate to analyze the drivers that trigger the purchasing decision. This research paper identifies and analyses certain critical drivers of mobile phone purchasing decisions and explaining their relevance.
A study on consumer buying behavior of mobile phones
The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase ...
Consumer Behavior Toward Mobile Phone Handsets
Various research papers have been included as the main source of the literature review. These studies, belonging to different regions and disciplines, are distinct from each other and have emerged in relative isolation. Consumer buying behavior is the behavior of a customer when he/she is going to buy a product as per the existing needs.
(PDF) The Impact of Brands on Consumer Buying Behavior: An Empirical
The Impact of Brands on Consumer Buying Behavior: An Empirical Study On Smartphone Buyers October 2016 International Journal of Research in Business and Social Science (2147-4478) 5(4):1
Consumer buying intentions towards smartphones: A conceptual framework
The research aims to overcome the gap of understanding the concept of buying intensions for smartphones which motivates customers in making the purchase decision. This study provides valuable insight into consumer behavior regarding Smartphones demand by examining the factors that influence customers' demand for using and owning them ...
PDF Consumer Buying Behaviour Towards Mobile Phones: Path Analysis ...
Key Words: need, information search, evaluation of alternatives, purchase decision, consumer buying behaviour and mobile phones. 1. INTRODUCTION In today's competitive market, understanding the consumer's buying behaviour is a key strategy to sustain in the market. Consumer's buying behaviour is influenced by multiple factors.
A study on consumer buying behavior of mobile phones
In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase decision by affecting their perception ...
PDF "A Study on Customer Buying Behavior on Smart Phones"
Smart phones, Buying Behavior of Customers. INTRODUCTION ABOUT THE COMPANY: The increasing trend in Smartphone among the people is the main reason that has amplified the interest to research on the topic. People's obsession about the Smartphone has been increasing rapidly. The aim of this research is therefore to find out consumer behaviour of
Factors affecting young customers' smartphone purchase intention during
Hence, young customers' purchase intention of smartphone is affected by a lot of variables ranging from perceived usefulness, perceived ease of use, subjective norms, product features, brand image, perceived price, social influences, friends and family members, colleagues, and the society as a whole. 3.1.
PDF A Study on Consumer Perception towards Samsung Smartphones
The majority of users agrees that brand name plays a major role in purchasing of mobile phone. 61.5% of respondents got some problem while using Samsung smartphones. 43.4% has faced heating issues, 31.1% has faced insufficient storage, 15.1 has faced poor camera performance.
Factors Affecting Consumer Buying Decision towards Choosing a
relationship between price and buying decision is signi ficant with value 0.002, which is lower. than rule 0.01 but price has a weak infl uence on buying decisions among young adults which ...
Nine key consumer trends in 2024
In this article, we draw on our ConsumerWise research to delve into nine trends shaping the global consumer sector and four imperatives to help consumer businesses move from "now" to "next.". Nine trends defining the global consumer market. To forecast where the global consumer landscape is heading, we surveyed more than 15,000 consumers in 18 markets that together make up 90 percent ...
The Marketing Strategy of Samsung: Analysis Based on Consumer Behavior
This exploratory paper will apply the Theory of Reasoned Action (TRA) developed by Ajzen and Fishbein (1980) and J. Howard and J. Sheth's (1969) model of buying behavior as the framework in ...
(Pdf) a Study on Customer Buying Behavior Towards Mobile Phones in
and high income groups are taken in Bhubaneswar city. survey were female. 1% of respondent prefer not to say anything. respondent in the survey were of age group of below 20 years. Oppo, Samsung ...
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Abstract. The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post ...
The most important factor influencing customer buying behavior toward smartphones is the "Brand Name." ... competing financial interests or personal relationships that could have appeared to influence the work reported in this paper. Acknowledgement. Funding: The research was funded by the Ministry of Science and Higher Education of the ...
Tang, M. L., Kuo, C. W.: Toward an Integrative Model for Consumer Behavior Regarding Mobile Commerce Adoption. 2010 International Conference on Cyber-Enabled Distributed Computing and Knowledge ...
Abstract. Consumer behavior has shifted dramatically over the last decade. Many customized products, ranging from sneakers to computers, are now available for purchase online. Internal conditions ...
Index Terms - Consumer buying behavior, consumer satisfaction, mobile brands, price, promotion, brand preference, consumer purchase decision. I. INTRODUCTION Market research into the increasing use of smartphones aims to uncover the key factors motivating consumers to purchase them, as well as their purchasing patterns and preferences.
To examine the effects of the factors on purchase intention in case of smartphone buying behavior among the young generation during corona pandemic. 3. Literature review and hypotheses development. Throughout this study, the researchers have tried to find the factors that affect young customers' purchase intention towards smartphone.
The purpose of this research paper is to investigate the Consumer buying behavior towards smartphones and how smartphones impact the social life of modern society. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions ...
The purpose of this research paper is to investigate the Consumer buying behavior towards smartphones and how smartphones impact the social life of modern society. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions of the Consumers.
Insight is provided into consumer behavior regarding Smartphones demand by examining the factors that influence customers' demand for using and owning them by identifying the buying motives for Smartphone. This study aims to investigate the different factors affecting buying intensions of customerstowards smart phones. A conceptual model is developed that extrinsically and intrinsically ...
Consumer's use of smartphones is becoming an increasingly important topic for brands and marketing researchers. Research in the area of brand marketing, particularly consumer behaviour, is increasingly focusing on the customer's behaviour in the smartphone business, from adoption, motivation, and post-usage behaviour.
Abstract. Realizing the significance of customer buying behavior in today's market scenario it is very appropriate to analyze the drivers that trigger the purchasing decision. This research paper identifies and analyses certain critical drivers of mobile phone purchasing decisions and explaining their relevance.
The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase ...
Various research papers have been included as the main source of the literature review. These studies, belonging to different regions and disciplines, are distinct from each other and have emerged in relative isolation. Consumer buying behavior is the behavior of a customer when he/she is going to buy a product as per the existing needs.
The Impact of Brands on Consumer Buying Behavior: An Empirical Study On Smartphone Buyers October 2016 International Journal of Research in Business and Social Science (2147-4478) 5(4):1
The research aims to overcome the gap of understanding the concept of buying intensions for smartphones which motivates customers in making the purchase decision. This study provides valuable insight into consumer behavior regarding Smartphones demand by examining the factors that influence customers' demand for using and owning them ...
Key Words: need, information search, evaluation of alternatives, purchase decision, consumer buying behaviour and mobile phones. 1. INTRODUCTION In today's competitive market, understanding the consumer's buying behaviour is a key strategy to sustain in the market. Consumer's buying behaviour is influenced by multiple factors.
In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase decision by affecting their perception ...
Smart phones, Buying Behavior of Customers. INTRODUCTION ABOUT THE COMPANY: The increasing trend in Smartphone among the people is the main reason that has amplified the interest to research on the topic. People's obsession about the Smartphone has been increasing rapidly. The aim of this research is therefore to find out consumer behaviour of
Hence, young customers' purchase intention of smartphone is affected by a lot of variables ranging from perceived usefulness, perceived ease of use, subjective norms, product features, brand image, perceived price, social influences, friends and family members, colleagues, and the society as a whole. 3.1.
The majority of users agrees that brand name plays a major role in purchasing of mobile phone. 61.5% of respondents got some problem while using Samsung smartphones. 43.4% has faced heating issues, 31.1% has faced insufficient storage, 15.1 has faced poor camera performance.
relationship between price and buying decision is signi ficant with value 0.002, which is lower. than rule 0.01 but price has a weak infl uence on buying decisions among young adults which ...
In this article, we draw on our ConsumerWise research to delve into nine trends shaping the global consumer sector and four imperatives to help consumer businesses move from "now" to "next.". Nine trends defining the global consumer market. To forecast where the global consumer landscape is heading, we surveyed more than 15,000 consumers in 18 markets that together make up 90 percent ...
This exploratory paper will apply the Theory of Reasoned Action (TRA) developed by Ajzen and Fishbein (1980) and J. Howard and J. Sheth's (1969) model of buying behavior as the framework in ...
and high income groups are taken in Bhubaneswar city. survey were female. 1% of respondent prefer not to say anything. respondent in the survey were of age group of below 20 years. Oppo, Samsung ...