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Thinking up a new product is one thing but bringing it to the retail market is quite another. Often entrepreneurs need help getting their ideas off the ground. 

That was the case for Andrew Ziccardi, who was able to turn his aha moment into a real product with guidance from AARP Foundation Work for Yourself@50+. He created the Ergo Cap, a small tool that fits over standard bottle caps and enables people with hand-strength issues to open water bottles.

Andrew first came up with his big idea when he was delivering medical equipment to a client and saw how much trouble the 80-year-old woman was having opening a water bottle.

“I have an 89-year-old mom, and she has difficulties, too,” he remembers.

Andrew was able to launch his labor of love after attending a free workshop from AARP Foundation Work for Yourself@50+. The workshop, specially created for older adults living with limited income to explore self-employment as a means to earn extra income, centers on the Five Simple Steps to Get You Started toolkit. This 5-step toolkit includes detailed lesson plans and worksheets. Participants gain free tools, resources, and guidance, as well as connections to peers and additional program support.

For Andrew, he says the workshop emphasized the importance of doing extensive market research on his prospective industry. 

From there, he learned how to refine his business model and develop a full-fledged business plan, including, he says, “what I think I’ll generate the first, second, and third year. What costs are involved — not only the product and manufacturing but other things like advertising, trade shows, and travel.”

Now, at age 58, the self-described “go-getter” is doggedly pursuing seed money for Ergo Cap, using lessons learned from the Work for Yourself@50+ program.

With a business model and plan in hand, Andrew has been able to get enough funding to mass-produce the Ergo Cap. He’s hopeful for his future in the business world.

“I will pursue this to where I’m successful enough to either pass it onto my children, sell the company, or be semi-retired and work on other projects,” he says. “That’s my dream.” If you have a dream like Andrew — or are looking for a way to earn income by working for yourself — download the 5 Steps To Get You Started toolkit to begin exploring your options.

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Explore Entrepreneurship

Download the Work for Yourself@50+ Toolkit to learn the five simple steps to start and grow your business, including how to make a plan and where to find support.

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Supplier diversity programs are good for the bottom line. Fortune 100 companies with robust supplier diversity programs experience higher ROI, innovation and cost savings. To take advantage of supplier diversity initiatives at large corporations, it's important you align your small business with a corporate client's business needs and registration process. If you are a supplier looking to do business with AARP through our Supplier Diversity Program, here are a few basics for starting the process and gaining access to our purchasing contracts. 

Sign in to download the full tip sheet., this tip sheet is intended for:, founders interested in getting certified as a diverse or small business, business development leaders responsible for scaling and increasing market share, use this tip sheet to:, chart the steps to getting registered as a diverse supplier with aarp, sign in / sign up to download.

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Ask The Expert: Launching a Home Based Business

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  • Be Your Own Boss
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Medicare Plan Finder Worksheet - Find the Right Coverage   

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COMMENTS

  1. PDF Building a Business Plan

    Thanks for using the AARP Building a Business Plan Worksheet. You've now created a genuinely useful blueprint that is designed to help launch your business and bring your ideas to life. When the tasks above have been completed, the business plan should be carefully reviewed

  2. Write a Business Plan

    Join AARP for just $9 per year with a 5-year membership. Join now and get a FREE Gift! Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine.

  3. Lesson 3: How to Write a Business Plan

    The Basics of a Good Business Plan. Every business needs a business plan. For a micro business — a company employing 10 or fewer employees — the plan can be short and simple. A business plan serves two purposes: It acts as your roadmap for planning and developing the business. It demonstrates the viability of your business to investors ...

  4. Small Business and Entrepreneurship for the 50+

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  5. AARP Foundation

    Cultivating Entrepreneurship Learn more about how older adults are making an impact in your community. Check out AARP Foundation's latest report, Cultivating Entrepreneurship, to read stories of entrepreneurs who came to Work for Yourself@50+ to grow their existing businesses and individuals who were forced to explore entrepreneurship out of financial necessity.

  6. Job and Career Resources for AARP Members

    AARP Skills Builder for Work℠. Free course to get you started gaining in-demand job skills. AARP Work & Jobs. Find a range of useful tools, insight and inspiration. AARP offers free job resources for job seekers and employers. Find jobs near you, get resume writing help and the tools you need to land the job.

  7. Bring Your Big Idea To Life

    With a business model and plan in hand, Andrew has been able to get enough funding to mass-produce the Ergo Cap. He's hopeful for his future in the business world. "I will pursue this to where I'm successful enough to either pass it onto my children, sell the company, or be semi-retired and work on other projects," he says.

  8. 4 Ways to Fix Your Small Business Plans

    1. Define your purpose. Toward the front of the business plan, companies often use mission, vision and values statements to state their reason for being. McKinsey research released in June found that customers actually do look closely at a company's values, and that information affects their buying choices. For example, 1 in 4 consumers said ...

  9. Free Publication

    AARP Members: For questions about your benefits, AARP The Magazine or the AARP Bulletin, visit the AARP Contact Us page or call 1-888-OUR-AARP (1-888-687-2277). A free publication (available in English, Spanish, Chinese, Korean and Vietnamese) featuring smart ways to make a home comfortable, safe and a great fit for older adults — and people ...

  10. PDF With the generous support of

    For people 50+ financial fraud and scams are a growing problem, and when you are working for yourself, business problems can often become personal problems and vice versa. This section will focus on the most common scams and mistakes to watch out for as you prepare for self‐employment and once you get under way.

  11. How to Build a Budget for Your Goals

    How to Build a Budget for Your Goals. 1:40. AARP Money Map™ Budget Builder guides you step by step to creating your own spending and saving plan to meet your goals. Find money that you can put towards your goals- getting out of debt or saving to buy a home or take a vacation. AARP Money Map Budget Builder. AARP Money Map™ Budget Builder ...

  12. PDF Building a Business Plan Worksheet

    Building a Business Plan Use the space below to take notes and ideas about your business. ! Identify your Business Title: Describe your business idea. • Product/Service? • Is it unique? • Why will people buy it? MARKETING PLAN Describe your marketing plan: • Who is your target audience? • Where will you sell your product/service?

  13. 6 Steps to Get Your Budget in Shape

    Step 1: Calculate last year's income and expenses. Income is pretty easy. It's all the cash that was paid to you, such as Social Security; your paycheck (after taxes and other withholding); investment income, such as dividends and interest; and any other material amounts of cash, such as a large gift from a relative. Expenses are a bit harder.

  14. AARP Money Map™

    AARP Money Map™ Budget Builder guides you through each step for creating your own personal budget. It can help you set your spending priorities, track your income and spending over time, and identify ways to free up funds to put toward your financial goals. With Budget Builder, you begin the process by adding your estimated net monthly income.

  15. Retirement Planning Made Easy

    Tips and tools to help you build retirement savings, minimize taxes, and relocate. ... Join AARP for just $9 per year with a 5-year membership. Join now and get a FREE Gift! Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. ... Plan Contribution Limits for ...

  16. PDF Launching a Home-based Business

    Tax Facts From the U.S. Small Business Administration 5 Ways to Start Selling Online AARP Funding Your Business Tipsheet AARP Marketing Strategy Essentials Worksheet How to Make Your Home Business Energy-Efficient Be sure to check out the AARP Building a Business Plan Worksheet to help take your home-based business idea from dream to reality.

  17. How to Do Business with AARP

    To take advantage of supplier diversity initiatives at large corporations, it's important you align your small business with a corporate client's business needs and registration process. If you are a supplier looking to do business with AARP through our Supplier Diversity Program, here are a few basics for starting the process and gaining ...

  18. How to Create a Household Budget That's Right for You

    If you have other sources of income, such as Social Security or IRA distributions, add those in, too. Step 2. List your fixed expenses. These are the expenses that have dire consequences if you don't have enough money to pay them: rent/mortgage, utilities, insurance, car loans, credit cards, medicine. Step 3.

  19. Personal Finance

    6 Do's and Don'ts to Win Credit Card Disputes. Get charges removed from your bill. Your Phone Can Be a Credit Card, Too. You can also store loyalty cards, boarding passes and concert tickets. Here's Where To Apply For Student Loan Forgiveness. Apply by Dec. 31, 2023 to get up to $20,000 in student debt forgiven.

  20. PDF FUNDING YOUR BUSINESS

    AARP Building A Better Business Plan Worksheet ... AARP Marketing Strategy Essentials Worksheet • Financial statements • Business registration or license • Personal and business tax returns • Financial documents, such as cash flow projections or a balance sheet • Proof of collateral

  21. PDF BUILDING A BUSINESS PLAN

    Thanks for using the AARP Building a Business Plan Worksheet. You've now created a genuinely useful blueprint that is designed to help launch your business and bring your ideas to life. When the tasks above have been completed, the business plan should be carefully reviewed by a business

  22. Considering opening a new small business

    Thank you for this outlet to secure information. Would be interested to know if utilizing the on-line resource called LEGAL ZOOM in order to register a new business? I recently asked an accountant if they would assist me but they charge $750.00. Thank you for your assistance. Gabby Sudo

  23. Plan Finder Worksheet

    Medicare Plan Finder Worksheet - Find the Right Coverage. Enrolling in Medicare for the first time? Use this worksheet to help you figure out which type of Medicare plan might be right for you and to compare plans in your area side-by-side. Download PDF or view below. 1-877-699-5710.