meaning of presentation program

Presentation program

Presentation program may refer to any of the following:

1. In general, a presentation is a speech given by one or more speakers in front of an audience covering a new product or idea. For example, Steve Jobs gave a presentation in 2007 to introduce the iPhone .

2. A presentation program is a program that helps create a slideshow that addresses a topic. Presentation programs can be used in businesses and schools for discussing a topic or for teaching. Often, the presenter uses a projector to project the slideshow up on to screen that everyone can see. Below is an example of Microsoft PowerPoint, a commonly used program that creates presentations.

Once created, a person or group of people stand in front of other people and present the presentation . Presentations are shown one slide at a time, to explain the slides topic and then moving to the next slide until all are shown. For example, in a business presentation a co-worker may go through slides that illustrate how well the company is doing, its profits, sales, and other important information.

Examples of presentation programs

Below is a short list of popular presentation programs available today.

• Google Slides
• Microsoft PowerPoint
• iWork Keynote on the Apple
• OpenOffice Impress.

Tips on presentations

• Follow the Guy Kawasaki "10-20-30 rule." Presentations should be no more than 10 slides, last no longer than 20 minutes, and have text no smaller than 30-point font.
• Keep text simple with the "6 by 6 rule," which is six lines of text with six words per line.
• Keep the text sparse and include pictures. There is a reason people say a picture is worth a thousand words.
• Don't read the slides. Your slides should remind you of your talk and allow your audience to see only the important facts.
• Prepare and arrive early to set up so your audience does not have to wait or watch you troubleshoot problems.
• Always look into the audience and not only the slides, keep a steady pace when speaking, and speak loud and clearly so everyone in the room can hear you.
• Do not use bright or flashy colors in an attempt to keep peoples attention. Use pastel colors as the backgrounds with a dark font.
• Enjoy yourself. If you are not having fun or making the slide show entertaining, no one else is going to enjoy your presentation.

Related information

• Creating a presentation slide show online .
• How to create or add a slide in Microsoft PowerPoint.

Business terms , Google Slides , Office , Office 365 , Office Online , OpenOffice , Productivity tools , Projector , Slide deck , Slide show , Software terms

What is Presentation Software?

Presentations provide a platform for people to share their message. Entrepreneurs, independent contractors, enterprise businesses, educators, and students can all benefit from presentations to learn, inform, sell, or persuade. Effective presentations will engage an audience with a clear message and call to action. Many businesses leverage presentation software to help them create visually appealing decks quicker, and more efficiently. 

If you’re not clear what presentation software is, and how it can help your productivity, you’re in the right place. 

Understanding presentation software

Presentation software is a type of computer application software that is designed to help users create digital presentations, or slide shows, to convey information in a more engaging way. Most presentation software will come fully equipped with tools and features for creating and editing digital slides that can include text, images, audio, video, charts, graphs, and other multimedia elements. Some key functionalities to look for in presentation software include slide creation and organization, formatting and design options, multimedia integrations, animations and transitions, collaboration, and sharing capabilities. 

Key features and functionalities

When you’re comparing different types of presentation software, these are the key features and functions that you should look for.

Slide creation and organization

It goes without saying, but the number one functionality of presentation software is slide creation. Whether you’re starting from scratch, or using a pre-built presentation or slide template, presentation software allows you to structure your thoughts in a way that makes sense. It also acts as a repository for old and new presentations so you can easily save and find what you need, when you need it.

Formatting and design options

One of the biggest challenges in the presentation creation process is deciding how to format your content without making a mess of the design. Many presentation softwares will handle that for you by offering design guardrails, drag-and-drop templates, and smart recommendations. The benefit of formatting and design options is that even non-designers have the tools they need to create something professional and on-brand.

Multimedia integration

A presentation without visual assets is a lot more likely to lose the audience. Presentation softwares will offer multimedia integration with images, videos, icons, and gifs. Every presentation software allows you to upload your own multimedia to your deck, but only select programs offer a free stock library to choose from. 

Animations and transitions

The average attention span of humans is 8 seconds, which means an engaging deck is critical to your presentation. Presentation software makes it easier to hold the focus of your audience with animations and transitions. Many platforms offer features that allow you to choose the speed and transitions to which your content builds and progresses to the next slide.

Collaboration and sharing capabilities

The whole goal of presentation software is to make the design process more efficient, and a big part of that is collaborating with your team. Newer presentation software— especially web-based or SaaS presentations— will allow teams to work together on the same deck, under the same roof. Similarly, the same web platforms have more flexible sharing capabilities through shared links or embed codes.

Types of presentation software platforms

There are various types of presentation software platforms available, and the industry continues to expand and evolve with new technologies. 

Traditional presentation

Traditional software refers to computer applications or programs that are typically used to create and deliver visual presentations. These programs are designed to allow users to create slideshows containing text, images, charts, graphs, and other visual aids. 

Web-based or SaaS presentation

Web-based or SaaS (Software as a Service) presentation software refers to programs that are accessed through a web browser and do not need to be installed on a user's device. These programs are hosted on the cloud and can be accessed from any internet-connected device.

AI presentations

AI presentation software is a type of presentation software that uses artificial intelligence (AI) technology to help users create and design presentations. AI presentation software typically includes features such as automated design suggestions, layout recommendations and image recognition to streamline the presentation creation process.

Video presentation

Video presentation software is a type of software that allows users to create and deliver video presentations. These presentations can include a combination of video footage, images, text, and audio. Video presentation software typically includes features such as editing tools, visual effects, and transitions to help users create engaging and professional-looking presentations.

Nonlinear presentation

A nonlinear presentation is a type of presentation where the viewer can navigate the content in a non-sequential order, rather than proceeding from one slide to the next in a linear fashion. In a nonlinear presentation, the content is organized using hyperlinks or other interactive elements that allow the viewer to jump back and forth between different parts of the presentation, depending on their interests and needs.

To learn more about the differences between presentation software, visit The Ultimate Guide to Presentation Software .

Benefits of a dedicated presentation software platform

Using a specific presentation software for every business need helps teams stay consistent across all internal and client-facing decks. 

Enhancing visual appeal and engagement

Presentation software— like Beautiful.ai— gives teams more control over the deck design which helps them maintain branding. By using the same presentation design software each time, you are ensuring consistency from deck to deck across each department. 

Simplifying content creation and organization

Like any productivity tool, presentation software is all about simplifying the process. You’ve heard of rinse and repeat. By using the same platform for each company or team deck you can automate and recycle things like colors, fonts, logos, and even branded slides. On the same coin, if you’re creating every deck in the same platform, it acts as a library for all of your presentations, making it easy to organize and find existing content. 

Facilitating effective communication

Communication is the backbone of any successful organization, so the ability to communicate effectively in the presentation design process is important. When the entire team is working in the same presentation software, it makes collaboration and communication more efficient and seamless. In Beautiful.ai, for example, teams can add comments and provide feedback in real-time to help eliminate any bottlenecks. 

Enabling seamless sharing and collaboration

When you're working with a presentation software in the cloud, teams can simultaneously make edits or contributions to the same deck at the same time. Gone are the days of lengthy email chains sharing various revisions of the same deck. Presentation software allows you to share the most updated version and invite stakeholders or external partners to collaborate with you in the platform. 

Tips for using presentation software effectively

Now you know what presentation software is, but how do you use it effectively to scale your business efforts? Keep these tips in mind for your next presentation. 

Planning and structuring your presentation

Planning and structuring your presentation effectively is crucial for delivering a clear and organized message. You should think about how you want to format your story before you even open up a presentation software. 

Six things to consider when planning your presentation anatomy;

• The audience
• Overarching message
• Clear objectives
• One key point for each slide
• A strong call to action

Utilizing design principles and visual elements

Presentation softwares have design principles in place to help take on some of the burden of deck creation, and you should take advantage of that. Using a pre-built template can help you think of new ways to structure your presentation, while lending the ability to customize it where you see fit. As a good rule of thumb, less is more in presentations. Your design should be clean and professional, while keeping your company branding in mind. 

Creating concise and impactful slides

With new technology, many presentation platforms (excluding PowerPoint) will actually limit how much you can add to each slide to help avoid Frankendeck situations. Creating clear, concise slides are more impactful than cluttered ones. Make sure to stick to one key point on each slide so that your audience knows exactly what you want them to pay attention to. 

Using multimedia wisely

A picture is worth a thousand words. Your audience will likely remember the multimedia in your presentation over any bullet point or statistic, so choose your visual assets wisely. They should be relevant, high-quality, and on-brand, always. The multimedia is meant to complement your story and drive the point home.

Practicing and rehearsing 

Presentation software and deck design is important, but so is your delivery. Don’t spend time crafting the perfect presentation deck only for your actual presentation of it to fall flat. Practice, practice, practice. And even when you think you’ve practiced enough, do a full dry-run one more time. This allows you to test the presentation software, the technology required for the meeting or conference, and the timing of any video or animations within the deck.

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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What is Presentation Software?

Why a great presentation software is crucial to the success of organization

Any experienced salesperson knows that words can only get you so far. You can articulate the features and benefits of your product or service to perfection. But eventually, the prospect will want to see it for themselves.

This is especially true in the world of software. Where users spend hours navigating apps, sites, and programs as part of their daily responsibilities.

According to research gathered by 3M (known for their invention of the Post-It Note) visuals are processed by the human brain 60,000 times faster than text.

Presentations can truly make or break a prospect’s experience with your brand. A great presentation is engaging and conveys value through visuals. And it helps prospects visualize themselves as beneficiaries of your product or service.

What is presentation software?

A presentation software (sometimes called a presentation program) is a digital tool. It utilizes sequences of graphics, text, audio, and video to accompany a spoken presentation. These sequences, often called slides, are consolidated in virtual files called “slide decks.”

Presentation software across the web vary greatly in their capabilities, but they must offer at least three essential features:

• A text editor with custom formatting
• A means of inserting, editing, and resizing digital graphic
• A slideshow system for displaying these visuals sequentially

Some presentation programs, like Microsoft PowerPoint, must be downloaded onto a computer’s hard drive before they can be used. Others, like Google Slides and Prezi, can be accessed from an internet browser.

Why is a Good Presentation Software Important?

Oftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest.

You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand.

This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.

A great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.

In addition to usability, below are more benefits a good presentation software can bring to your organization.

Consolidation of information

A great slide deck combined with quality content is often one of the best single sources of sales information in your company.

Most sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.

This means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.

Mobility for reps on the go

If your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.

Having the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.

For an example of how impactful a mobile presentation can be, check The Real Problem of Humanity as it pertains to technology by Tristan Harris.

Consistency across the team

Most presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform , means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.

Rapid content personalization

Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.

With a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.

Firsthand feedback from prospects

There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.

A good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated.

A great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.

Thus, an easy-to-use presentation software is key to a sales team’s ability to quickly iterate on and improve effective content.

Getting the Most Out of Your Presentation Software

Vastly more important than your tool of choice is how you use it. Modern presentation software can produce razor-sharp, engaging presentations that convert prospects to sales. But they’re also capable of producing abominations that no prospect should ever see.

Abide by the following guidelines and you’ll be on the right track. Not only to avoid common presentation pitfalls, but also to help your message stick.

Utilize your Notes section

While a more conversational tone is obviously the goal, hitting all the important beats of a sales presentation from memory can be tough. This is where presentation notes come in handy.

Whether it’s a word-for-word script or bullet points, every presentation software offers the ability to write formatted notes associated with your slide decks.

When you present, these notes will be visible to you alone. This is especially useful when delivering presentations remotely over the web. If you’re going to read a word-for-word script, be sure to add some inflection and natural pauses to avoid sounding robotic.

Utilize grids when formatting visuals

Pixelated graphics and misaligned visuals in slide decks can make you look like an amateur. Which is not the message you want to send to your audience.

It’s safe to say that most sales reps are not also trained graphic designers. It’s all the more important that we rely on grids to line up our images in an aesthetically-pleasing way.

All modern presentation tools offer some sort of grid for optimal image placement. Cross-referencing your visuals against the grid takes mere minutes. But it could potentially save you embarrassment and help build credibility with your prospect.

Tell a story

Real-life stories are what captivate and unite humans. It’s been neurologically proven that stories engage more areas of the brain than the parts that store and recall facts. In fact, science shows us that our brains don’t distinguish between hearing a story and actually experiencing it.

That means your prospect will tune out if you’re reciting a laundry list of features and benefits. They’re more likely to stay engaged if you tell a real story of how your product helped a real person.

This also means that when you describe a real-life pain point of someone in a similar position, the odds are high that your prospect will feel that pain. It follows that they’ll also feel a greater urgency for whatever you’re offering.

The Hero’s Journey is a popular storytelling framework that’s been used ever since humans could communicate with drawings on cave walls. Using this template is one of the most effective ways to integrate storytelling into your presentations. So, try making them the hero, not your product.

Keep it simple

Keep the amount of information you give the prospect down to a few important things. Don’t burry the resources they need to see with lots of little insignificant things. Don’t get bogged down in feature explanations. Keep things brief and high-level. If you have to ask yourself if you should cut a section, the answer is yes.

Avoid animations (unless they’re custom)

As a general rule, when animations in presentations are good, they’re really good. When they’re bad, though, they’re really bad. I have seen some beautiful animations done in PowerPoint for large-scale conference presentations. Important note: they were created by a trained graphic designer with weeks of prep time and years of experience.

If you don’t have time or expertise to make your animations great, keep them simple and minimal. Or avoid them altogether. The animation presets in modern presentation tools are guaranteed to make your content look cheap.

The occasional fade-in can be tasteful. But beyond that, it’s probably wise to stay away from any distracting spins, swipes, or bounces.

Rehearse on your target machine

This tip is more about technology than technique. I can’t count how many times I’ve been in the audience of a presentation where the presenter advances to a broken or unformatted slide. “Whoa,” they say. “That’s so weird. That worked on my computer.”

Perhaps you’ve experienced the same thing. It’s definitely not something you want your prospect experiencing as they’re forming their opinion of your brand.

So, if you’re building a presentation on your home PC to transfer to your work laptop, make sure you test it on your work laptop before unveiling to the world. It seems obvious, but it takes mere minutes to troubleshoot and could save you a sale and a stressful situation.

Start with a template

A great way to ensure aesthetic consistency and alignment is a custom template. One that’s designed with your organization’s branding. If you don’t have an in-house designer, there will be an initial investment. But it’s well worth it considering it may be the first impression a prospect gets of your brand. As well as, how many eyeballs will be on your slides over time.

This will help you avoid the distraction of mismatched fonts and colors. But this will also help you ensure that every prospect gets a consistent experience, regardless of the presenter. Nothing is left up to chance.

Almost every modern presentation software has a “New from Template” or equivalent option. These save time during the start of each slide deck as well. Branded templates mean you’re never left wondering if your team has the right content.

Speaking of saving time, Accent Connect keeps all of your presentation decks neatly organized and updated. Your sales reps can access them from any device, anywhere, at any time.

To learn more about how we can help you optimize your presentation workflow and sell more effectively, reach out to our team today for a live demo .

By Accent Technologies

12th june 2020.

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Chm Blog Curatorial Insights , From the Collection , Software History Center

Slide logic: the emergence of presentation software and the prehistory of powerpoint, by david c. brock | october 04, 2016.

In many parts of our world today, group communication centers on visual materials built with “presentation software,” often crafted by a speaker him or herself. As a result, meetings now generally depend on the use of personal computers, presentation software in the guises of product or service and display by digital projectors or flat-screens.

A humorous sample PowerPoint presentation supplied with the very first version in 1987. This clip was created with PowerPoint 1.0 for Mac running in a Mac Plus emulator.

So central have these visual materials become that the intended functioning of digital files, programs, computers, and peripherals has become an almost necessary condition for public communication. Choice of presentation software has even become a mark of generational and other identities, as in whether one uses Facebook or Snapchat. Millennials and Generation Z choose Google Slides or Prezi. Everyone else uses PowerPoint, its mirror-twin by Apple called Keynote, or, for political expression and/or economic necessity, LibreOffice. Membership in a highly technical community can be signified by using the typesetting program LaTeX to build equation-heavy slides.

It is PowerPoint, nevertheless, that has become the “Kleenex” or “Scotch Tape” of presentation software. A “PowerPoint” has come to commonly mean any presentation created with software. Microsoft rightly boasts that there are currently 1.2 billion copies of PowerPoint at large in the world today: One copy of PowerPoint for every seven people. In any given month, approximately 200 million of these copies are actively used. PowerPoint is simply the dominant presentation software on the planet. 1

It may come as a surprise, then, to learn that PowerPoint was not the first presentation program. Rather, there were several programs for personal computers that performed similarly to PowerPoint in many respects, which appeared starting in 1982—fully five years before PowerPoint’s debut. PowerPoint’s ubiquity is not the result of a first-mover advantage. 2

Further, many of PowerPoint’s most familiar characteristics—the central motif of a slide containing text and graphics, bulleted lists, the slide show, the slide sorter, and even showy animated transitions between slides—were not absolute novelties when PowerPoint appeared. These elements had been introduced in one form or another in earlier presentation software.

Here, the principal developers of PowerPoint—Dennis Austin and Tom Rudkin—describe the structure of the source code defining slides. Austin and Rudkin worked closely with the product’s architect, Bob Gaskins. This document is in a collection of materials donated to the Computer History Museum by Dennis Austin.

From 1982 through 1987, software makers introduced roughly a dozen programs for several different personal computers that allowed users to create visual materials for public presentations as a series of “slides” containing text and graphic elements. Frequently, these slides were printed on paper for incorporation into a photocopied report and transferred to a set of transparencies for use with an overhead projector. Other presentation programs allowed slides to be output as a sequence of 35mm photographic slides for use with a slide projector, a videotape of a series of slide images, or a digital file of screen-images for computer monitors. Makers and users called these programs “presentation software,” and just as commonly “business graphics software.” “Business” here is significant, I think. 3

Early presentation software was most commonly used to create overhead presentations. In this clip, Dennis Austin—a principal developer of PowerPoint—demonstrates the use of overhead projectors and presentations.

The six years from 1982 through 1987 saw the emergence of presentation software (including PowerPoint), with multiple makers introducing competing programs offering many similar capabilities and idioms. Why did multiple, independent software creators develop presentation software for personal computers at just this moment?

I believe that an analytical framework that I developed with historian Christophe Lécuyer to understand episodes in the history of solid-state electronics can also help us to unpack this very different case from software history. Our framework consists of three “contextual logics” that we argue shaped the emergence of the planar transistor, the silicon microchip, the simultaneous-invention of silicon-gate MOS technology, and, as Christophe and Takahiro Ueyama recently show, the history of blue light-emitting diodes (LEDs). 4

In their 2013 article, “The Logics of Materials Innovation,” Christophe and Takahiro describe these logics beautifully:

This framework distinguishes different types of contextual challenges that shape the creation of new materials and manufacturing processes: the materiality of substances, tools, and fabrication techniques (referred to as “material logic”); the needs, demands and interests of intended customers (“market logic”); and the competitive tensions among laboratories, firms, and nations (“competitive logic”). These material, market, and competitive logics are not determinative, in the sense that they do not lead to necessary outcomes. But they are particularly stable over time and provide powerful resources and constraints to innovators and their patrons.

The implication seems straightforward: People from similar backgrounds, in similar organizations, facing a common, structured set of contextual logics, will do similar—but not identical—things. But can these logics that help make sense of the history of semiconductor electronics, a technology deeply about materials, also give insights into the history of the ne plus ultra of the digital—software itself? I think it can. Competitive logic, Market logic, and Material logic: Let’s consider them in that order, and see what they can mean for the “prehistory” of PowerPoint.

Competitive logic centered on software makers. In the first half of the 1980s, makers of presentation software were typically connected to companies. There were, of course, makers of non-commercial software of various stripes—hobbyist, open source, libre and the like—but they do not appear to have been a factor in early presentation software. Rather, the makers of presentation software were what I call “integrated software manufacturers,” “software publishers,” and “author houses.” Sometimes the boundaries between these maker-types are blurry, but I think the categories are useful.

Integrated software manufacturers, ranging from cottage firms to public companies, wrote code, manufactured it mainly on magnetic media, wrote and printed technical documentation and guides, and distributed it in shrink-wrapped boxes. For integrated software manufacturers of this era, think of Microsoft, Lotus Development, and MicroPro International." Software publishers" did everything that the integrated manufacturers did, except write the code. Rather, they entered into contracts on a royalty basis with those who did write programs. Software publishers ran the gamut from stand-alone companies that only produced software written by others, to firms that published a mix of programs written internally and externally, and also to computer makers like Apple, who published software written by others under their own label as well as selling their own programs. Code authors ranged from individual sole proprietorships to “author shops,” partnerships between two or more programmers in an LLP or a small company.

The origins of Microsoft, perhaps the best-known integrated software manufacturer.

These author shops, publishers, and integrated manufacturers were, by 1982, competing in a growing market for personal computer application software: Spreadsheets, word processors, databases and “business graphics” programs that often used data from spreadsheets to generate line-graphs, pie-charts, bar-graphs, and other standard plots used in business, science, and engineering. This battle for market share in applications for personal computers was the ‘competitive logic’ for presentation software’s emergence. 5

“Market logic” centered on the intended users of software, and, in the case of presentation software, focused to the communication practices of white-collar workers in the United States (and, perhaps, elsewhere), particularly “managers” and “executives.” Contemporary commentators noted that personal-computer “business” software like spreadsheets represented a turn in “office automation,” the opening of a new phase in which software users would expand beyond specialists and secretaries to managers and executives. Personal computers with new software would be in the offices of Mahogany Row in addition to the accounting department and the typing pool.

For example, in September 1982, John Unger Zussman, a columnist for InfoWorld, noted: “…the market is changing. An examination of the changing word-processor marketplace can tell us a lot about the maturation of microcomputers and give us a clue to the role of micros in the office of the future. ‘There’s an expanding concept of reality in the modern office,’ says Gary Smith, NCR’s director of marketing. Software oriented toward managers, such as spreadsheet and slide-show programs and electronic mail, has increased the demand for distributed data processing. It is now legitimate for a computer to appear on a manager’s desk—or a secretary’s. The personal workstation, says Smith, is becoming ‘the major focus of white-collar productivity.’ This was not always the case. In the past, computers were the province of the data-processing department…and, besides, managers wouldn’t be caught dead typing at a keyboard…word processing became a stepping-stone into the automated office…the introduction of microcomputers into the office of the future seems to be more a process of infiltration than one of direct assault.” 6

In this 1979 commercial, Xerox presented just this vision of the office of the future.

In a 1984 article in the Proceedings of the IEEE titled “A New Direction in Personal Computer Software,” MIT Sloan School professor Hoo-Min Toong, with his postdoc Amar Gupta, identified the crux of the market logic to which presentation software was a response: The time that executives and managers spent in meetings. They write: “Top managers are noted to spend four-fifths of their time attending meetings—delivering or receiving presentations and reports, communicating, and gathering information for subsequent meetings. Meetings are the most prominent, time consuming element of an executive’s job.” They continue: “At present, business personal computers only represent information in numeric form, in text, and in simple charts and graphs. A crucial missing component is the ability to present and manipulate visual, pictorial data…A new layer…will bridge the gap from the present position…to supporting business communications with sophisticated images and color.” 7

Toong and Gupta’s diagram of the proportion of an “executive’s” time spent in meetings. © 1984 IEEE. Reprinted, with permission, from Proceedings of the IEEE.

Toong and Gupta then discuss a newly released example of such “presentation graphics software,” VCN ExecuVision, offered by the book publisher Prentice-Hall. VCN ExecuVision, which ran on the IBM PC, cost $400 but also required libraries of images and icons, that is, “clip art,” at $90 per floppy disk. Users could create “slide shows” of multiple “slides” that the user could craft with text, clip art, and geometric shapes, as well as pie, bar, and line graphs, with the completed slide show either printed or displayed on the PC monitor.

The idiom of the slide was directly adapted from the world of 35mm photographic slides. “Seeing a single slide is one thing,” Toong and Gupta write, “seeing an aggregate of slides is another. VCN ExecuVision supports slide shows in which the transition from one slide to another can be controlled either manually (pressing a key causes display of the next slide) or automatically… More significant is the support of animation techniques which give an illusion of seeing a running movie rather than a slide show…VCN ExecuVision brings sophisticated graphical capabilities to the realm of personal computers thus vastly expanding the horizons of personal computer applications in all four domains – office, home, science, and education.” Continuing their celebration of ExecuVision, Toong and Gupta illustrated their journal article with three full-color pages of ExecuVision slides, replete with images having the unmistakable aesthetic of clip art. Presentation software and clip art may have been born together.

Sample slides from VCN ExecuVision. © 1984 IEEE. Reprinted, with permission, from Proceedings of the IEEE.

Evidently, ExecuVision was the creation of Toong himself—in a Cambridge, Massachusetts author shop called Visual Communication Network Inc.—before the program had been sold or licensed to Prentice Hall. Toong filed articles of incorporation for the firm in October 1983, with his brother and a former MIT industrial liaison as the other directors. His brother was listed as the president and a Sloan School building was the firm’s address. Toong’s connection to ExecuVision is not mentioned in the article. 8

Lotus’ announcement of Executive Briefing System. Courtesy of the Kapor Archive.

Toong’s ExecuVision was, in late 1983, a new entrant into the presentation software market that two new integrated software manufacturers, located in neighborhoods on opposing sides of the MIT campus, had already enjoined. On one side was Mitch Kapor’s startup, Lotus Development. Kapor created his new firm on a windfall from two programs he had written that were published by Personal Software, Inc., later renamed VisiCorp. VisiCorp was also the publisher of the breakthrough spreadsheet program VisiCalc, written in Cambridge by Software Arts Inc., the “author shop” of Dan Bricklin and Bob Frankston.

Mitch Kapor had written a statistical analysis and data graphing program for the Apple II called TinyTROLL, which he sold through a partnership with his friend and then MIT finance PhD student Eric Rosenfeld who had suggested the program to Kapor. The partnership was called Micro Finance Systems, and Kapor was approached VisiCorp to adapt TinyTROLL to work with data imported from VisiCalc. Kapor soon delivered VisiPlot and VisiTrend, programs that took VisiCalc spreadsheet data and generated pie, bar, and line graphs from them, as well as performed various finance-relevant statistical functions on the data. Kapor and Rosenfeld’s Micro Finance Systems received hundreds of thousands of dollars in royalties for VisiPlot and VisiTrend before VisiCorp bought them outright for $1.2 million. With his share in the windfall, Kapor set up an integrated software manufacturer of his own, Lotus Development, and, in 1982, the firm released its first product, Executive Briefing System, for the Apple II. Todd Agulnick, a 14-year-old high school student, had been hired by Kapor and wrote the BASIC code for Executive Briefing System under his direction. 9

Lotus’ $200 Executive Briefing System was centered on the color video display of the Apple II. In brief, a number of programs for charting and graphing like VisiPlot offered the “BSAVE” command. Instead of routing data to immediately render an image on the video display, BSAVE sent the very same data to a stored file. In this way, a “screen shot” could be rendered on the video display at a later time, shared with others, archived for future use, etc. Lotus’ Executive Briefing System treated BSAVE’d files—these screen shots—as “slides” that could be modified and then displayed on the Apple II’s video display as a “slide show” for a “presentation.” Executive Briefing System users could edit slides of charts and plots by adding text and/or clip art of lines, geometric shapes, or “ornamental” motifs. Slides were arranged in slide shows, and saved to floppy disk. While the program allowed a slide show to be printed—as a paper report or for transparencies for overhead presentation—it focused on slide shows for the video display. A variety of animated “transitions” between slides were available, such as fades, wipes, and spinning-into-view. 10

An early Executive Briefing System demonstration. This clip was created by running an image of the demonstration disk in an Apple II emulator.

David Solomont’s Business and Professional Software Inc., another integrated software manufacturer developing products for the Apple II, was located at 143 Binney Street just a 25-minute walk across the MIT campus—and past Hoo-Min Toong’s office—from Kapor’s Lotus Development office at 180 Franklin Street. Like Kapor, Solomont’s firm had earlier developed a plotting and charting program for the Apple II to work with VisiCalc spreadsheets. Solomont struck a deal with Apple to license the plotting program, which was sold by Apple under the company’s brand as “Apple Business Graphics.” Soon thereafter, arriving on the market about the same time as Lotus’ Executive Briefing System, came Solomont’s “Screen Director” program in 1982. 11

A 2015 CHM oral history interview with David Solomont.

Screen Director, made for the then-new Apple III computer, fully embraced treating a computer running Screen Director like a 35mm slide projector. Users could organize BSAVE’d image files from programs like VisiPlot and Apple Business Graphics into various “slide trays” for presentation on the video display. While Screen Director did not allow for the editing of existing image slides, it did provide for the creation of text slides and for a limited set of animated transitions between slides. Screen Director even shipped with the standard two-button wired controller for slide projectors, but modified to plug into the Apple III for controlling Screen Director slide shows. 12

A 1982 print advertisement for Business and Professional Software’s Screen Director program.

So far I have described a meaning for “competitive logic” and “market logic” in the case of presentation software, and some early programs from 1982 through 1984. But what of “material logic?” Material logic here includes personal computers themselves, specifically personal computers with graphics capabilities that were expanding in the early 1980s. The computers’ physical performativity, their material agency, constituted a resource, medium, and constraint for software makers and users. Existing programs widely used on these computers, like spreadsheets and plotting programs, were themselves a critical part of the material logic. Software, like hardware, has an unavoidable materiality. At the most abstract, a computer program can be considered to be a specific pattern. In practice, every instance of a program is a pattern in something material, including the body of an author.

Finally, the material logic for presentation software included operating systems centered on the graphical user interface, or GUI. This style of computing had been pioneered at Xerox PARC in the late 1970s, most famously on the Xerox Alto computer. The Alto inspired other efforts to bring the GUI into personal computing during the first half of the 1980s: Apple’s Lisa and Macintosh computers, Microsoft’s Windows software, and VisiCorp’s VisiOn software to name but a few. 13

This material logic was especially important in the creation of PowerPoint. In 1983, two Apple managers, Rob Campbell and Taylor Pohlman, left the firm and created a new integrated software manufacturer, Forethought Inc. Simply put, they left Apple to bring a Xerox Alto like GUI operating system to the IBM PC. By 1986, however, Forethought Inc. had a change of plans. This story—of Forethought’s creation of PowerPoint—and other stories about what PowerPoint and its competitors can tell us about software history, will be the subjects of upcoming essays by me on the @CHM blog.

For more information about the development of PowerPoint, please see our Guide to the Dennis Austin PowerPoint Records .

• Oral history interview with Shawn Villaron, PowerPoint manager at Microsoft, date, forthcoming/in process.
• Indeed, a wonderfully helpful list of presentation software offerings from 1986 compiled by Robert Gaskins, the initiator and architect of the original PowerPoint project, can be found on pages 131-134 of his painstakingly detailed and comprehensive memoir, Sweating Bullets .
• One place in which these identifying names for the presentation software genre were evident was, and is, the pages of the trade magazine InfoWorld . Google Books has a large number of issues of the periodical available with full text and search. On the more general use of the genre names, see this Google Books NGram .
• See Christophe Lécuyer and David C. Brock, Makers of the Microchip: A Documentary History of Fairchild Semiconductor (Cambridge, MA: MIT Press, 2010); David C. Brock and Christophe Lécuyer, “Digital Foundations: The Making of Silicon Gate Manufacturing Technology,” Technology and Culture , 53 (2012): 561–97; and Christophe Lécuyer and Takahiro Ueyama, “The Logics of Materials Innovation: The Case of Gallium Nitride and Blue Light Emitting Diodes,” Historical Studies in the Natural Sciences , 43 (2013): 243-280.
• See, for example, Martin Campbell-Kelly, “Number Crunching without Programming: The Evolution of Spreadsheet Usability,” IEEE Annals of the History of Computing , 29 3 (July-September 2007): 6-19 and Thomas J. Bergin, “The Origins of Word Processing Software for Personal Computers: 1976-1985,” IEEE Annals of the History of Computing , 28 4 (October-December 2006): 32-47.
• The article may be viewed in InfoWord on Google Books.
• Hoo-Min D. Toong and Amar Gupta, “A New Direction in Personal Computer Software,” Proceedings of the IEEE , 72 3 (March 1984): 377-388.
• Commonwealth of Massachusetts, Articles of Organization, Visual Communications Network, Inc., October 13, 1983.
• Mitch Kapor, “Reflections of Lotus 1-2-3: Benchmark for Spreadsheet Software,” IEEE Annals of the History of Computing , 29 3 (July-September 2007): 32-40; David C. Brock telephone call with Todd Agulnick, July 15, 2016.
• Rik Jadrnicek, “ Executive Briefing System, a slide-show program ,” InfoWorld, May 17, 1982, 47–49.
• Oral History of David Solomont , Computer History Museum, 2015. Or watch it on YouTube .
• Richard Hart, “ Screen Director helps you present ‘slide shows,’ ” InfoWorld, November 8, 1982.
• See Michael Hiltzik, Dealers of Lightning: Xerox PARC and the Dawn of the Comptuer Age, (New York: HarperCollins), 1999.

About The Author

David C. Brock is an historian of technology, CHM's Director of Curatorial Affairs, and director of its Software History Center. He focuses on histories of computing and semiconductors as well as on oral history. He is the co-author of Moore’s Law: The Life of Gordon Moore, Silicon Valley’s Quiet Revolutionary and is on Twitter @dcbrock.

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What Is Microsoft PowerPoint and How Do I Use It?

Deliver professional-looking presentations for business or classroom

• Brock University

In This Article

Jump to a Section

Customizing PowerPoint Presentations

Where to find powerpoint, how to use powerpoint, collaborating with powerpoint, powerpoint competitors, what to know.

• PowerPoint is a standalone program, a subscription service, a website, and a mobile app.
• Use PowerPoint by creating and customizing presentations with text, images, and other graphics.
• PowerPoint is the most popular presentation software, but Google Slides and Apple Keynote are popular, too.

Microsoft PowerPoint creates slideshows suitable for projectors or big-screen TVs. Usually, a presenter speaks to the audience and uses the PowerPoint presentation to hold the listeners' attention and add visual information. However, some presentations are created and recorded to provide a digital-only experience. This article addresses PowerPoint 2019 and 2016, PowerPoint for Microsoft 365, PowerPoint 2016, and PowerPoint Online.

PowerPoint presentations output to photo albums—complete with music or narrations—shareable on CDs, DVDs, or flash drives. The software supports charts, images, and org charts. Make your presentation into a web page for emailing purposes or as a promotion displayed on your company's website.

It is easy to customize presentations with your company logo and dazzle your audience by using one of the many design templates that come with the program. Many more free add-ins and templates are available online from Microsoft and other websites. In addition to an on-screen slideshow, PowerPoint features printing options that allow the presenter to provide handouts and outlines for the audience and notes pages for the speaker to refer to during the presentation.

PowerPoint is part of the Microsoft Office package and is also available as:

• A standalone program for Windows computers and Macs
• Part of a Microsoft 365 subscription
• PowerPoint Online
• PowerPoint apps for Android and iOS mobile devices

PowerPoint comes with many templates that set the tone of a presentation—from casual to formal to off-the-wall.

Select a template and replace the placeholder text and images with your own to customize the presentation. Add additional slides in the same template format as you need them and add text, images, and graphics. As you learn, add special effects, transitions between slides, music, charts, and animations —all these features are built into the software—to enrich the experience for the audience.

A group can use PowerPoint to collaborate on a presentation.

In this case, the presentation is saved online on Microsoft OneDrive , OneDrive for Business, or SharePoint. Send your collaborators or co-workers a link to the PowerPoint file and assign them either viewing or editing permissions when you're ready to share. Comments on the presentation are visible to all the collaborators.

If you use the free PowerPoint Online, work and collaborate using your favorite desktop browser. You and your team can work on the same presentation at the same time from anywhere. You need a Microsoft account.

PowerPoint is by far the most popular  presentation software program available. Approximately 30 million presentations are created daily in the software. Although it has several competitors, they lack the familiarity and global reach of PowerPoint. Apple's Keynote software is similar, and ships free on all Macs, but it has only a small share of the presentation software user base.

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What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

Why people hate presentations (including yours)

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over?

This feeling of agonizing boredom is called Death by PowerPoint, and it means losing your audience's attention. They won't remember anything you said, and probably couldn't care less.

I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls, immediately engage your audience, capture their interest, and make them care.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

• Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
• Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
• Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
• Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

• Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
• Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
• Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

• Introduction (the objectives and agenda of your presentation)
• Main body (key talking points that you want to cover)
• Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

• What to Include in a Pitch Deck (Slides 99% of Investors Want)
• 7 elements of a great sales deck structure
• What should a one-pager include?
• What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools, including email newsletter software , to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time. There's also a more practical presentation maker for this than PowerPoint. You can use it to get much more engaging presntations.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

• How to Make Effective & Impactful Presentations (12 Steps)
• How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

• 10 Perfect Presentation Examples That Win Over Anyone
• 9 Unique Sales Deck Examples that Outsell the Rest
• 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
• Top Product Presentation Examples That Wow Everyone
• Marketing Deck: What It Is & How to Make It Win (Examples)
• 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

• One-pager templates
• Sales deck templates
• Pitch deck templates
• Business proposal deck templates
• Marketing decks templates
• Case studies templates
• Report templates
• White paper templates

What are common types of business presentations?

The most common types of business presentations are:

• Sales decks
• Pitch decks
• Business proposal decks
• Marketing decks
• Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

• Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
• Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
• Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
• PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
• Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

• Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
• Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
• Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
• Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

• Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
• Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
• Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
• Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

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PowerPoint is a presentation program developed by Microsoft. It is included in the standard Office suite along with Microsoft Word and Excel . The software allows users to create anything from basic slide shows to complex presentations.

PowerPoint is often used to create business presentations, but can also be used for educational or informal purposes. The presentations are comprised of slides, which may contain text, images, and other media, such as audio clips and movies. Sound effects and animated transitions can also be included to add extra appeal to the presentation. However, overusing sound effects and transitions will probably do more to annoy your audience than draw their attention. (Yes, we have all heard the car screeching noise enough times for one lifetime.)

Most PowerPoint presentations are created from a template, which includes a background color or image, a standard font , and a choice of several slide layouts. Changes to the template can be saved to a "master slide," which stores the main slide theme used in the presentation. When changes are made to the master slide, such as choosing a new background image, the changes are propagated to all the other slides. This keeps a uniform look among all the slides in the presentation.

When presenting a PowerPoint presentation, the presenter may choose to have the slides change at preset intervals or may decide to control the flow manually. This can be done using the mouse , keyboard , or a remote control. The flow of the presentation can be further customized by having slides load completely or one bullet at a time. For example, if the presenter has several bullet points on a page, he might have individual points appear when he clicks the mouse. This allows more interactivity with the audience and brings greater focus to each point.

PowerPoint presentations can be created and viewed using Microsoft PowerPoint. They can also be imported and exported with Apple Keynote, Apple's presentation program for the Macintosh platform. Since most people prefer not to watch presentations on a laptop , PowerPoint presentations are often displayed using a projector. Therefore, if you are preparing a PowerPoint presentation for a room full of people, just make sure you have the correct video adapter.

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What is PowerPoint? Everything You Need to Know

What is PowerPoint? This blog will walk you through “what is Microsoft PowerPoint”. Discover its features, uses, and the art of crafting compelling slideshows. Whether you're a student, professional, or simply curious, explore the power of Microsoft PowerPoint and learn how you can create impactful presentations effortlessly.

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According to Glassdoor , a PowerPoint designer's average salary in the UK is about £37,811 annually. Who knew there was big money in presentations alone? In this blog, you will learn What PowerPoint is, its key features, its benefits, and how to use it, as well as learn some tips for creating effective presentations. 

Table of contents      

1) What is PowerPoint?   

2) Understanding the PowerPoint interface   

3) Key features of PowerPoint  

4) How to use PowerPoint to create a presentation?  

5) Benefits of PowerPoint   

6) Tips for creating effective PowerPoint Presentations  

7) Alternatives to PowerPoint    

8)  Conclusion

What is PowerPoint?  

PowerPoint is an essential multifunctional tool for making presentations which had been created by MS. As a part of the Microsoft Office Suite, it offers a toolbox to organise the presentation by using different tools and features to make it visually pleasant and attractive. MS PowerPoint gives the opportunity for the text, graphics, multimedia objects, and animation elements to be combined in one place to allow the users to present information in a more effective way.  

Evolution of PowerPoint  

In the course of time, PowerPoint has become a very functional tool to produce high-quality presentations Moreover, a secure system would be established to manage risks of data leakage or theft. First released in 1987 for Apple computers, it defies to the competition with its easy Graphical User Interface (GUIGUI)) and its large range of functions. With every new release, MS PowerPoint offered new functionality and boasted significant improvements, staying the wonder of the world of presentations.

Understanding the PowerPoint interface  

 The PowerPoint Program provides the presenter with an easy-to-use interface for designing and updating the presentation. It is important to master its main functions in order to conduct operations using this software with a level of proficiency.Here's a breakdown of the MS PowerPoint interface:   

1) Ribbon: The Ribbon is located at the top of the MS PowerPoint window and has several tabs which include Home, Insert, Design, Transitions, etc.

2) Slides pane: Slide pane which is positioned to the far left of the window, is the PowerPoint window. You will see there a collection of your slides examples (thumbnails) which enables you to adjust and customize them with greater ease. The floating pane of the editor lets you not only add, delete, duplicate, but also hide slides from there.

3)   Notes pane : The Notes pane is located below the Slides pane. It provides space for adding speaker notes or additional information related to each slide.    

4)  Slide area : The Slide area occupies the central part of the PowerPoint window. It displays the selected slide, where you can add and arrange content such as text, images, charts, and multimedia elements .    

5)  Task panes : Task panes are additional panels on the PowerPoint window's right side. They offer various functionalities such as formatting options, slide layouts, animations, etc. Task panes can be opened or closed based on your specific needs.   

Understanding the MS PowerPoint interface will help you navigate the software effectively and make the most of its features. Whether you are creating slides, adding content, or applying formatting, having a good grasp of the interface ensures a smooth and productive experience .  

Key Features of PowerPoint  

When it comes to creating captivating and professional presentations, MS PowerPoint stands out as versatile and feature-rich software. Its array of tools and functionalities enables users to bring their imagination and ideas to life. Moreover, it also helps engage their audience effectively .    

From slide templates to multimedia integration, there are various Features of PowerPoint ; let's discuss some of them below.

1) Slide Templates : PowerPoint provides a collection of pre-designed templates that make it easy to create visually appealing slides.   

2)  Slide Master : The Slide Master feature allows users to define the overall layout, font styles, and colour scheme for the entire presentation .   

3)  Animations and transitions : PowerPoint offers various animation effects and slide transitions to add visual interest and captivate the audience .   

4)  Multimedia integration : Users can embed images, videos, and audio files directly into their presentations, enhancing the overall impact .   

5)   Collaboration tools : MS PowerPoint allows multiple users to work on a presentation simultaneously, making it ideal for team projects and remote collaboration .   

6) Presenter View : The Presenter View feature gives presenters access to speaker notes, a timer, and a preview of upcoming slides, enabling a seamless presentation experience .   

These features collectively contribute to PowerPoint's versatility and make it a powerful tool for developing engaging and impactful presentations.  

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How to use PowerPoint to create a presentation?   

Creating a presentation in PowerPoint is a straightforward process. Whether it's simple animations or explainer videos learning H ow to use PowerPoint is an extremely valuable skill. Here's a step-by-step guide on how to create a presentation:   

1)  Launch PowerPoint and choose a template or start with a blank slide. 

2)  Add slides by clicking "New Slide" or using the shortcut key (Ctrl + M). 

3) Customise slide content by entering text and inserting visuals.  

4)  Rearrange slides for a logical flow by dragging them in the slide navigation pane.  

5)  Apply slide transitions for visual effects in the "Transitions" tab.  

6)  Add animations to objects in the "Animations" tab.  

7)  Preview your presentation by clicking "Slide Show".   

8)  Save your presentation and choose a format (.pptx or .pdf).  

9)  Share your presentation via email, cloud storage, or collaboration tools.   

By following these steps, you can create a well-structured and visually appealing presentation in Microsoft PowerPoint. Remember to keep your content concise, use engaging visuals, and practice your presentation skills to deliver an impactful presentation .   

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Benefits of PowerPoint   

PowerPoint is a very popular presentation software and for a good reason. It offers numerous benefits for users, from easy collaboration to ease of use. These are some of the key benefits of PowerPoint.

1) Visual appeal : Microsoft PowerPoint allows you to create visually appealing presentations with its wide range of design tools and features. You can use templates, themes, and customisable layouts to make your slides visually engaging and professional .   

2)  Easy to use : PowerPoint has a user-friendly interface, making it accessible to users of all levels. The intuitive tools and straightforward navigation make it easy to create, edit, and deliver presentations efficiently .   

3)   Flexibility : PowerPoint provides flexibility in terms of content creation. You can include various types of content, such as text, images, charts, graphs, videos, and audio files, to enhance your message and engage your audience effectively.   

4)   Organisation and structure : PowerPoint offers features to help you organise and structure your content. You can create multiple slides, use slide masters for consistent formatting, and arrange the sequence of slides to create a logical flow .   

5)  Presenter tools : PowerPoint includes built-in presenter tools that aid in delivering presentations smoothly. You can use presenter view to see your notes and upcoming slides while your audience sees only the presentation. Additionally, features like slide transitions and animations add visual interest and help you control the flow of information .   

6)  Collaboration and sharing : PowerPoint allows for easy collaboration and sharing of presentations. Several users can simultaneously work on the same presentation, making it convenient for team projects. You can also share your presentations via email, cloud storage, or online platforms, ensuring easy access for viewers .   

7)   Integration with other tools : PowerPoint can seamlessly integrate with other Microsoft Office applications, such as Word and Excel. You can import data and charts from Excel or copy and paste content between different Office applications, saving time and effort .  

8)   Presenter-audience interaction : PowerPoint provides features that facilitate interaction between the presenter and the audience. You can include interactive elements like hyperlinks, buttons, and quizzes to engage your audience and make your presentations more dynamic.   

9)   Portable and accessible : PowerPoint presentations can be saved in various formats, such as .pptx or .pdf, making them easily accessible on different devices. This portability allows you to deliver presentations on laptops, tablets, or even projectors without compatibility issues .   

10)  Time and effort savings : PowerPoint simplifies the process of creating presentations, saving you time and effort. The pre-designed templates, slide layouts, and formatting options enable you to create professional-looking presentations efficiently .   

Learn how to create customised slide shows in MS PowerPoint with our Microsoft PowerPoint MO300 Training .    

Tips for Creating Effective PowerPoint Presentations   

PowerPoint presentations can be powerful tools for communicating information and engaging an audience. Consider the following PowerPoint Tips to create effective presentations .

1) Simplicity is key : Keep your slides clean and uncluttered. Use concise bullet points and simple visuals to convey your message effectively .   

2)  Visuals matter : Incorporate relevant, high-quality visuals such as images, charts, and diagrams to enhance understanding and engagement .   

3)  Limit text : Avoid overwhelming your audience with excessive text on slides. Use brief phrases or keywords to communicate key points .   

4)  Choose legible fonts : Opt for clear and readable fonts that are easy to read, even from a distance. Maintain consistency in font styles throughout your presentation .   

5)  Consistent design : Maintain a consistent design theme, including colours, fonts, and layout, to create a visually appealing and professional presentation.   

6)  Emphasise important points : Use visual hierarchy techniques, such as font size, colour, and formatting, to draw attention to essential information .   

7)  Use transitions and animations sparingly : Incorporate slide transitions and animations thoughtfully, focusing on enhancing content and transitions without distracting the audience .   

8)  S lide notes for guidance : Utilise the slide notes feature to include additional details, explanations, or reminders for a well-prepared and confident presentation.   

9)  Practice and time yourself : Rehearse your presentation to ensure smooth delivery and stay within the allocated time. Practice helps you refine your content and delivery.   

10)  Engage the audience : Encourage audience participation through interactive elements, questions, or discussions to foster engagement and make your presentation more memorable.   

By implementing these tips, you can create effective MS PowerPoint presentations that capture attention, communicate information clearly, and engage your audience effectively.  

Alternatives to PowerPoint  

Most of you are used to using PowerPoint for your presentation needs since it was the first option available to us through our academics. However, if you wish to check out alternative options to Powerpoint know if they work better for you, here are ten options that is worth a short: 

5) Slidebean

6) Zoho Show 

7) Google Slide 

9) Beautiful.ai

10) Microsoft Sway

Conclusion     

This blog walked you through What is PowerPoint and how it can aid you in curating compelling visual representations of the message you wish to get across. We discussed it features and the process of how you can create presentations on PowerPoint. Now take what you know and run with it explore your options with your templates and building new ones, let your creativity take its course. 

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Frequently Asked Questions

Well, making a presentation can be tricky business. Here are some of the common mistakes people make:

1) Adding too much text! The presentation needs to have brief and simple points you elaborate on in person. 

2) Bad colour schemes for template and font colour. Sometimes the clash of colour may make the text illegible. 

3) Too many elements! Crowding of elements may lose your audience’s attention.   

Yes, you most definitely can! You can use PowerPoint online with a Microsoft Office 360 plug in that allows you to use all Microsoft applications on your browser. 

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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Introducing Copilot+ PCs

May 20, 2024 | Yusuf Mehdi - Executive Vice President, Consumer Chief Marketing Officer

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An on-demand recording of our May 20 event is available .

Today, at a special event on our new Microsoft campus, we introduced the world to a new category of Windows PCs designed for AI, Copilot+ PCs.    

Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With powerful new silicon capable of an incredible 40+ TOPS (trillion operations per second), all – day battery life and access to the most advanced AI models, Copilot+ PCs will enable you to do things you can’t on any other PC. Easily find and remember what you have seen in your PC with Recall, generate and refine AI images in near real-time directly on the device using Cocreator, and bridge language barriers with Live Captions, translating audio from 40+ languages into English .  

These experiences come to life on a set of thin, light and beautiful devices from Microsoft Surface and our OEM partners Acer, ASUS, Dell, HP, Lenovo and Samsung, with pre-orders beginning today and availability starting on June 18. Starting at $999, Copilot+ PCs offer incredible value.  

This first wave of Copilot+ PCs is just the beginning. Over the past year, we have seen an incredible pace of innovation of AI in the cloud with Copilot allowing us to do things that we never dreamed possible. Now, we begin a new chapter with AI innovation on the device. We have completely reimagined the entirety of the PC – from silicon to the operating system, the application layer to the cloud – with AI at the center, marking the most significant change to the Windows platform in decades.  

YouTube Video

The fastest, most secure Windows PCs ever built  

We introduced an all-new system architecture to bring the power of the CPU, GPU, and now a new high performance Neural Processing Unit (NPU) together. Connected to and enhanced by the large language models (LLMs) running in our Azure Cloud in concert with small language models (SLMs), Copilot+ PCs can now achieve a level of performance never seen before. They are up to 20x more powerful [1] and up to 100x as efficient [2] for running AI workloads and deliver industry-leading AI acceleration. They outperform Apple’s MacBook Air 15” by up to 58% in sustained multithreaded performance [3] , all while delivering all-day battery life.  With incredible efficiency, Copilot+ PCs can deliver up to 22 hours of local video playback or 15 hours of web browsing on a single charge. [4] That is up to 20% more battery in local video playback than the MacBook Air 15”. [5]

Windows now has the best implementation of apps on the fastest chip, starting with Qualcomm. We now offer more native Arm64 experiences than ever before, including our fastest implementation of Microsoft 365 apps like Teams, PowerPoint, Outlook, Word, Excel, OneDrive and OneNote. Chrome, Spotify, Zoom, WhatsApp, Adobe Photoshop, Adobe Lightroom, Blender, Affinity Suite, DaVinci Resolve and many more now run​ natively on Arm to give you great performance with additional apps, like Slack, releasing later this year. In fact, 87% of the total app minutes people spend in apps today have native Arm versions. [6] With a powerful new emulator, Prism, your apps run great, whether native or emulated.

Every Copilot+ PC comes secured out of the box. The Microsoft Pluton Security processor will be enabled by default on all Copilot+ PCs and we have introduced a number of new features, updates and defaults to Windows 11 that make it easy for users to stay secure. And, we’ve built in personalized privacy controls to help you protect what’s important to you. You can read more about how we are making Windows more secure here .

Entirely new, powerful AI experiences   

Copilot+ PCs leverage powerful processors and multiple state-of-the-art AI models, including several of Microsoft’s world-class SLMs, to unlock a new set of experiences you can run locally, directly on the device. This removes previous limitations on things like latency, cost and even privacy to help you be more productive, creative and communicate more effectively.  

Recall instantly  

We set out to solve one of the most frustrating problems we encounter daily – finding something we know we have seen before on our PC. Today, we must remember what file folder it was stored in, what website it was on, or scroll through hundreds of emails trying to find it.   

Now with Recall, you can access virtually what you have seen or done on your PC in a way that feels like having photographic memory. Copilot+ PCs organize information like we do – based on relationships and associations unique to each of our individual experiences. This helps you remember things you may have forgotten so you can find what you’re looking for quickly and intuitively by simply using the cues you remember. [7]

You can scroll across time to find the content you need in your timeline across any application, website, document, or more. Interact intuitively using snapshots with screenray to help you take the next step using suggested actions based on object recognition. And get back to where you were, whether to a specific email in Outlook or the right chat in Teams.

Recall leverages your personal semantic index, built and stored entirely on your device. Your snapshots are yours; they stay locally on your PC. You can delete individual snapshots, adjust and delete ranges of time in Settings, or pause at any point right from the icon in the System Tray on your Taskbar. You can also filter apps and websites from ever being saved. You are always in control with privacy you can trust.

Cocreate with AI-powered image creation and editing, built into Windows

Since the launch of Image Creator, almost 10 billion images have been generated, helping more people bring their ideas to life easily by using natural language to describe what they want to create. Yet, today’s cloud offerings may limit the number of images you can create, keep you waiting while the artwork processes or even present privacy concerns. By using the Neural Processing Units (NPUs) and powerful local small language models, we are bringing innovative new experiences to your favorite creative applications like Paint and Photos.

Combine your ink strokes with text prompts to generate new images in nearly real time with Cocreator. As you iterate, so does the artwork, helping you more easily refine, edit and evolve your ideas. Powerful diffusion-based algorithms optimize for the highest quality output over minimum steps to make it feel like you are creating alongside AI. Use the creativity slider to choose from a range of artwork from more literal to more expressive. Once you select your artwork, you can continue iterating on top of it, helping you express your ideas, regardless of your creative skills.

Take photo editing and image creation to the next level. With Restyle Image, you can reimagine your personal photos with a new style combining image generation and photo editing in Photos. Use a pre-set style like Cyberpunk or Claymation to change the background, foreground or full picture to create an entirely new image. Or jumpstart your next creative project and get visual inspiration with Image Creator in Photos. On Copilot+ PCs you can generate endless images for free, fast, with the ability to fine tune images to your liking and to save your favorites to collections.

Innovative AI experiences from the creative apps you love

We are also partnering with some of the biggest and most-loved applications on the planet to leverage the power of the NPU to deliver new innovative AI experiences.

Together with Adobe, we are thrilled to announce Adobe’s flagship apps are coming to Copilot+ PCs, including Photoshop, Lightroom and Express – available today. Illustrator, Premiere Pro and more are coming this summer. And we’re continuing to partner to optimize AI in these apps for the NPU. For Adobe Creative Cloud customers, they will benefit from the full performance advantages of Copilot+ PCs to express their creativity faster than ever before.

DaVinci Resolve Studio    

Effortlessly apply visual effects to objects and people using NPU-accelerated Magic Mask in DaVinci Resolve Studio.  

Remove the background from any video clip in a snap using Auto Cutout running on the NPU in CapCut.  

Stay in your flow with faster, more responsive adaptive input controls, like head movement or facial expressions via the new NPU-powered camera pipeline in Cephable.  

LiquidText  

Make quicker and smarter annotations to documents, using AI features that run entirely on-device via NPU, so data stays private in LiquidText. 

Have fun breaking down and remixing any music track, with a new, higher-quality version of NeuralMix™ that’s exclusive to NPU in Algoriddim’s djay Pro.  

Connect and communicate effortlessly with live captions  

In an increasingly connected and global world, Windows wants to bring people closer together. Whether catching up on your favorite podcast from a different country, or watching your favorite international sports team, or even collaborating with friends and colleagues across the world, we want to make more content accessible to more people.   

Live Captions now has live translations and will turn any audio that passes through your PC into a single, English-language caption experience, in real time on your screen across all your apps consistently. You can translate any live or pre-recorded audio in any app or video platform from over 40 languages into English subtitles instantly, automatically and even while you’re offline. Powered by the NPU and available across all Copilot+ PCs, now you can have confidence your words are understood as intended.   

New and enhanced Windows Studio Effects  

Look and sound your best automatically with easily accessible controls at your fingertips in Quick Settings. Portrait light automatically adjusts the image to improve your perceived illumination in a dark environment or brighten the foreground pixels when in a low-light environment. Three new creative filters (illustrated, animated or watercolor) add an artistic flare. Eye contact teleprompter helps you maintain eye contact while reading your screen. New improvements to voice focus and portrait blur help ensure you’re always in focus.   

Copilot, your everyday AI companion

Every Copilot+ PC comes with your personal powerful AI agent that is just a single tap away on keyboards with the new Copilot key. [8] Copilot will now have the full application experience customers have been asking for in a streamlined, simple yet powerful and personal design. Copilot puts the most advanced AI models at your fingertips. In the coming weeks, get access to the latest models including GPT-4o from our partners at OpenAI, so you can have voice conversations that feel more natural.

Advancing AI responsibly

At Microsoft, we have a company-wide commitment to develop ethical, safe and secure AI. Our responsible AI principles guided the development of these new experiences, and all AI features are aligned with our standards. Learn more here .

New Copilot+ PCs from Microsoft Surface and our partners

We have worked with each of the top OEMs — Acer, ASUS, Dell, HP, Lenovo, Samsung — and of course Surface, to bring exciting new Copilot+ PCs that will begin to launch on June 18. Starting at $999, these devices are up to $200 less than similar spec’d devices [9] .

Surface plays a key role in the Windows ecosystem, as we design software and hardware together to deliver innovative designs and meaningful experiences to our customers and fans. We are introducing the first-ever Copilot+ PCs from Surface: The all-new Surface Pro and Surface Laptop.

The new Surface Laptop is a powerhouse in an updated, modern laptop design with razor-thin bezels, a brilliant touchscreen display, AI-enhanced camera, premium audio, and now with a haptic touchpad.

Choose between a 13.8” and 15” display and four stunning colors. Enjoy up to 22 hours of local video playback on Surface Laptop 15” or up to 20 hours on Surface Laptop13.8” on top of incredible performance and all-new AI experiences.

The new Surface Pro is the most flexible 2-in-1 laptop, now reimagined with more speed and battery life to power all-new AI experiences. It introduces a new, optional OLED with HDR display, and ultrawide field of view camera perfect for Windows Studio Effects. The new Surface Pro Flex Keyboard is the first 2-in-1 keyboard designed to be used both attached or detached. It delivers enhanced stability, with Surface Slim Pen storage and charging integrated seamlessly, as well as a quiet, haptic touchpad. Learn more here.

New Copilot+ PCs from the biggest brands available starting June 18:

• Acer : Acer’s Swift 14 AI 2.5K touchscreen enables you to draw and edit your vision with greater accuracy and with color-accurate imagery. Launch and discover AI-enhanced features, like Acer PurifiedVoice 2.0 and Purified View, with a touch of the dedicated AcerSense button.
• ASUS : The ASUS Vivobook S 15 is a powerful device that brings AI experiences to life with its Snapdragon X Elite Platform and built-in Qualcomm® AI. It boasts 40+ NPU TOPS, a dual-fan cooling system, and up to 1 TB of storage. Next-gen AI enhancements include Windows Studio effects v2 and ASUS AiSense camera, with presence-detection capabilities for Adaptive Dimming and Lock. Built for portability, it has an ultra-slim and light all-metal design, a high-capacity battery, and premium styling with a single-zone RGB backlit keyboard.
• Dell : Dell is launching five new Copilot+ PCs, including the XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455, and Latitude 5455, offering a range of consumer and commercial options that deliver groundbreaking battery life and unique AI experiences. The XPS 13 is powered by Snapdragon X Elite processors and features a premium, futuristic design, while the Latitude 7455 boasts a stunning QHD+ display and quad speakers with AI noise reduction. The Inspiron14 and Inspiron 14 Plus feature a Snapdragon X Plus 1and are crafted with lightweight, low carbon aluminum and are energy efficient with EPEAT Gold rating.
• HP : HP’s OmniBook X AI PC and HP EliteBook Ultra G1q AI PC with Snapdragon X Elite are slim and sleek designs, delivering advanced performance and mobility for a more personalized computing experience. Features include long-lasting battery life and AI-powered productivity tools, such as real-time transcription and meeting summaries. A 5MP camera with automatic framing and eye focus is supported by Poly Studio’s crystal-clear audio for enhanced virtual interactions.
• Lenovo : Lenovo is launching two AI PCs: one built for consumers, Yoga Slim 7x, and one for commercial, ThinkPad T14s Gen 6. The Yoga Slim 7x brings efficiency for creatives, featuring a 14.5” touchscreen with 3K Dolby Vision and optimized power for 3D rendering and video editing. The T14s Gen 6 brings enterprise-level experiences and AI performance to your work tasks, with features including a webcam privacy shutter, Wi-Fi 7 connectivity and up to 64GB RAM.
• Samsung : Samsung’s new Galaxy Book4 Edge is ultra-thin and light, with a 3K resolution 2x AMOLED display and Wi-Fi 7 connectivity. It has a long-lasting battery that provides up to 22 hours of video playback, making it perfect for work or entertainment on the go.

Learn more about new Copilot+ PCs and pre-order today at Microsoft.com and from major PC manufacturers, as well as other leading global retailers.

Start testing for commercial deployment today

Copilot+ PCs offer businesses the most performant Windows 11 devices with unique AI capabilities to unlock productivity, improve collaboration and drive efficiency. As a Windows PC, businesses can deploy and manage a Copilot+ PC with the same tools and processes used today including IT controls for new features and AppAssure support. We recommend IT admins begin testing and readying for deployment to start empowering your workforce with access to powerful AI features on these high-performance devices. You can read more about our commercial experiences here .

AI innovation across the Windows ecosystem  

Like we’ve always done with Windows, we have built a platform for our ecosystem partners to build on.  

The first Copilot+ PCs will launch with both the Snapdragon® X Elite and Snapdragon® X Plus processors and feature leading performance per watt thanks to the custom Qualcomm Oryon™ CPU, which delivers unrivaled performance and battery efficiency. Snapdragon X Series delivers 45 NPU TOPS all-in-one system on a chip (SoC). The premium integrated Qualcomm® Adreno ™ GPU delivers stunning graphics for immersive entertainment. We look forward to expanding through deep partnerships with Intel and AMD, starting with Lunar Lake and Strix Point. We will bring new Copilot+ PC experiences at a later date. In the future we expect to see devices with this silicon paired with powerful graphics cards like NVIDIA GeForce RTX and AMD Radeon™, bringing Copilot+ PC experiences to reach even broader audiences like advanced gamers and creators.  

We are at an inflection point where the PC will accelerate AI innovation. We believe the richest AI experiences will only be possible when the cloud and device work together in concert. Together with our partners, we’re setting the frame for the next decade of Windows innovation.  

[1] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[2] Tested April 2024 using Phi SLM workload running 512-token prompt processing in a loop with default settings comparing pre-release Copilot+ PC builds with Snapdragon Elite X 12 Core and Snapdragon X Plus 10 core configurations (QNN build) to Windows 11 PC with NVIDIA 4080 GPU configuration (CUDA build).

[3] Tested May 2024 using Cinebench 2024 Multi-Core benchmark comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations to MacBook Air 15” with M3 8 core CPU / 10 Core GPU configuration. Performance will vary significantly between device configuration and usage.

[4] *Battery life varies significantly by device and with settings, usage and other factors. See aka.ms/cpclaims*

[5] *Battery life varies significantly based on device configuration, usage, network and feature configuration, signal strength, settings and other factors. Testing conducted May 2024 using the prelease Windows ADK full screen local video playback assessment under standard testing conditions, with the device connected to Wi-Fi and screen brightness set to 150 nits, comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations running Windows Version 26097.5003 (24H2) to MacBook Air 15” M3 8-Core CPU/ 10 Core GPU running macOS 14.4 with similar device configurations and testing scenario.

[6] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[7] Recall is optimized for select languages (English, Chinese (simplified), French, German, Japanese, and Spanish.) Content-based and storage limitations apply. Learn more here .

[8] Copilot key functionality may vary. See aka.ms/keysupport

[9] Based on MSRPs; actual savings may vary

Tags: AI , Copilot+ PC

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• About Adverse Childhood Experiences
• Risk and Protective Factors
• Program: Essentials for Childhood: Preventing Adverse Childhood Experiences through Data to Action
• Adverse childhood experiences can have long-term impacts on health, opportunity and well-being.
• Adverse childhood experiences are common and some groups experience them more than others.

What are adverse childhood experiences?

Adverse childhood experiences, or ACEs, are potentially traumatic events that occur in childhood (0-17 years). Examples include: 1

• Experiencing violence, abuse, or neglect.
• Witnessing violence in the home or community.
• Having a family member attempt or die by suicide.

Also included are aspects of the child’s environment that can undermine their sense of safety, stability, and bonding. Examples can include growing up in a household with: 1

• Substance use problems.
• Mental health problems.
• Instability due to parental separation.
• Instability due to household members being in jail or prison.

The examples above are not a complete list of adverse experiences. Many other traumatic experiences could impact health and well-being. This can include not having enough food to eat, experiencing homelessness or unstable housing, or experiencing discrimination. 2 3 4 5 6

Quick facts and stats

ACEs are common. About 64% of adults in the United States reported they had experienced at least one type of ACE before age 18. Nearly one in six (17.3%) adults reported they had experienced four or more types of ACEs. 7

Preventing ACEs could potentially reduce many health conditions. Estimates show up to 1.9 million heart disease cases and 21 million depression cases potentially could have been avoided by preventing ACEs. 1

Some people are at greater risk of experiencing one or more ACEs than others. While all children are at risk of ACEs, numerous studies show inequities in such experiences. These inequalities are linked to the historical, social, and economic environments in which some families live. 5 6 ACEs were highest among females, non-Hispanic American Indian or Alaska Native adults, and adults who are unemployed or unable to work. 7

ACEs are costly. ACEs-related health consequences cost an estimated economic burden of $748 billion annually in Bermuda, Canada, and the United States. 8

ACEs can have lasting effects on health and well-being in childhood and life opportunities well into adulthood. 9 Life opportunities include things like education and job potential. These experiences can increase the risks of injury, sexually transmitted infections, and involvement in sex trafficking. They can also increase risks for maternal and child health problems including teen pregnancy, pregnancy complications, and fetal death. Also included are a range of chronic diseases and leading causes of death, such as cancer, diabetes, heart disease, and suicide. 1 10 11 12 13 14 15 16 17

ACEs and associated social determinants of health, such as living in under-resourced or racially segregated neighborhoods, can cause toxic stress. Toxic stress, or extended or prolonged stress, from ACEs can negatively affect children’s brain development, immune systems, and stress-response systems. These changes can affect children’s attention, decision-making, and learning. 18

Children growing up with toxic stress may have difficulty forming healthy and stable relationships. They may also have unstable work histories as adults and struggle with finances, jobs, and depression throughout life. 18 These effects can also be passed on to their own children. 19 20 21 Some children may face further exposure to toxic stress from historical and ongoing traumas. These historical and ongoing traumas refer to experiences of racial discrimination or the impacts of poverty resulting from limited educational and economic opportunities. 1 6

Adverse childhood experiences can be prevented. Certain factors may increase or decrease the risk of experiencing adverse childhood experiences.

Preventing adverse childhood experiences requires understanding and addressing the factors that put people at risk for or protect them from violence.

Creating safe, stable, nurturing relationships and environments for all children can prevent ACEs and help all children reach their full potential. We all have a role to play.

• Merrick MT, Ford DC, Ports KA, et al. Vital Signs: Estimated Proportion of Adult Health Problems Attributable to Adverse Childhood Experiences and Implications for Prevention — 25 States, 2015–2017. MMWR Morb Mortal Wkly Rep 2019;68:999-1005. DOI: http://dx.doi.org/10.15585/mmwr.mm6844e1 .
• Cain KS, Meyer SC, Cummer E, Patel KK, Casacchia NJ, Montez K, Palakshappa D, Brown CL. Association of Food Insecurity with Mental Health Outcomes in Parents and Children. Science Direct. 2022; 22:7; 1105-1114. DOI: https://doi.org/10.1016/j.acap.2022.04.010 .
• Smith-Grant J, Kilmer G, Brener N, Robin L, Underwood M. Risk Behaviors and Experiences Among Youth Experiencing Homelessness—Youth Risk Behavior Survey, 23 U.S. States and 11 Local School Districts. Journal of Community Health. 2022; 47: 324-333.
• Experiencing discrimination: Early Childhood Adversity, Toxic Stress, and the Impacts of Racism on the Foundations of Health | Annual Review of Public Health https://doi.org/10.1146/annurev-publhealth-090419-101940 .
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Adverse Childhood Experiences (ACEs)

ACEs can have a tremendous impact on lifelong health and opportunity. CDC works to understand ACEs and prevent them.