cv personal statement retail assistant

Retail Sales Assistant CV Examples (Template & 20+ Tips)

Create a standout retail sales assistant cv with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you looking to land a job as a Retail Sales Assistant? Look no further! Our Retail Sales Assistant CV Example article is filled with tips and examples to help you create a winning resume. Whether you're a seasoned sales professional or just starting out, this article will guide you through the process of crafting a CV that showcases your skills and experience to prospective employers. Let's get started on your path to success!

We will cover:

• How to write a CV , no matter your industry or job title.
• What to put on a CV to stand out.
• The top skills employers from every industry want to see.
• How to build a CV fast with our professional CV Builder .
• What a CV template is, and why you should use it.

What does a Retail Sales Assistant do?

A Retail Sales Assistant is responsible for assisting customers in the retail environment, including helping them find products, providing information about items, and processing sales transactions. They may also be involved in stocking shelves, maintaining the cleanliness of the store, and helping to create attractive displays. They must have strong customer service skills and the ability to work effectively in a fast-paced, dynamic retail setting.

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What are some responsibilities of a Retail Sales Assistant?

• Greet and assist customers as they enter the store
• Help customers find products and provide information about products
• Process customer transactions at the cash register
• Maintain a clean and organized store environment
• Stock and arrange merchandise on shelves and displays
• Assist with inventory management and restocking
• Answer customer inquiries and provide excellent customer service
• Assist in the opening and closing of the store

Sample Retail Sales Assistant CV for Inspiration

Retail Sales Assistant CV Personal Details:

Name: John Smith

Email: [email protected]

Phone: 123-456-7890

John Smith is a dedicated and motivated Retail Sales Assistant with 5 years of experience in providing excellent customer service and driving sales. He is adept at using various sales techniques to meet and exceed targets, and is passionate about delivering a positive shopping experience for customers.

• ABC Retail Store - Retail Sales Assistant (2017-present)
• XYZ Clothing - Sales Associate (2015-2017)

Bachelor's Degree in Business Administration - University of XYZ (2015)

• Excellent communication and interpersonal skills
• Proficient in using POS systems and handling cash transactions
• Strong ability to upsell and cross-sell products
• Knowledgeable about current fashion trends and industry products

Customer Service Certification - Retail Academy (2016)

• English (Native)
• Spanish (Basic proficiency)

CV tips for Retail Sales Assistant

Crafting an impeccable CV that kickstarts your career is a challenging endeavor. While adhering to fundamental writing principles is beneficial, seeking guidance customized for your unique job pursuit is equally prudent. As a newcomer to the professional realm, you require Retail Sales Assistant CV pointers. We've curated top-notch advice from experienced Retail Sales Assistant individuals. Explore their insights to streamline your writing journey and enhance the likelihood of fashioning a CV that captivates potential employers' attention.

• Highlight your customer service skills and experience
• Showcase any relevant sales experience or achievements
• Include any retail specific training or certifications
• Emphasize your ability to work effectively in a team
• Use specific examples to demonstrate your problem-solving abilities

Retail Sales Assistant CV Summary Examples

A Retail Sales Assistant CV summary or CV objective is essential as it provides a brief overview of your skills, experience, and career goals. It can help catch the attention of hiring managers and provide a quick snapshot of your qualifications. Whether you are a seasoned professional or just starting in the industry, a well-crafted summary or objective can help you stand out from the competition and increase your chances of landing the job. For Example:

• Experienced retail sales assistant with a proven track record of meeting and exceeding sales targets.
• Strong communication and customer service skills, with a passion for delivering exceptional shopping experiences.
• Team player who can work effectively in a fast-paced retail environment.
• Proficient in handling cash transactions and operating point of sale systems.
• Knowledgeable about the latest fashion trends and able to provide styling advice to customers.

Build a Strong Experience Section for Your Retail Sales Assistant CV

Building a strong experience section for a retail sales assistant CV is important because it showcases a candidate's relevant skills and achievements in previous roles. This section provides evidence of the candidate's ability to drive sales, provide excellent customer service, and work effectively as part of a team. It also demonstrates the candidate's understanding of the retail industry and their ability to contribute to the success of a retail business. A strong experience section can make a candidate stand out to potential employers and increase their chances of securing an interview. For Example:

• Assisted customers in finding and selecting products based on their needs and preferences.
• Maintained a clean and organized sales floor to provide a pleasant shopping experience for customers.
• Processed and handled transactions accurately and efficiently at the checkout counter.
• Provided product knowledge and recommendations to customers to help them make informed purchasing decisions.
• Managed inventory and restocked shelves to ensure products were readily available for customers.
• Assisted in creating visually appealing product displays to attract customer attention and drive sales.
• Addressed customer inquiries and resolved any issues or concerns in a professional and courteous manner.
• Participated in regular training sessions to stay updated on product knowledge and sales techniques.
• Collaborated with team members to achieve sales targets and provide excellent customer service.
• Utilized POS systems and other retail software to process sales and track inventory levels.

Retail Sales Assistant CV education example

A Retail Sales Assistant typically needs a high school diploma or equivalent. Some employers may prefer candidates with an associate's or bachelor's degree in business, retail management, or a related field. On-the-job training is often provided to familiarize sales assistants with company policies, products, and customer service techniques. Additionally, ongoing training in sales, communication, and product knowledge may be required to stay current in the retail industry. Here is an example of an experience listing suitable for a Retail Sales Assistant CV:

• Bachelor's Degree in Business Administration, XYZ University, 2015-2019
• Certification in Retail Management, ABC Institute, 2020
• Coursework in Sales and Marketing Strategies, DEF College, 2021

Retail Sales Assistant Skills for a CV

It is important to add relevant skills to a Retail Sales Assistant CV in order to demonstrate to potential employers that you have the necessary abilities to excel in the role. This can include customer service skills, product knowledge, communication skills, and the ability to work well in a team. By highlighting these skills on your CV, you can show that you are capable of delivering excellent service and driving sales for the company. Soft Skills:

• Communication Skills
• Customer Service
• Problem-solving
• Adaptability
• Time Management
• Attention to Detail
• Sales Skills
• Point of Sale
• Inventory Management
• Cash Handling
• Product Knowledge
• Visual Merchandising
• Sales Techniques
• Payment Processing
• Stock Replenishment

Common Mistakes to Avoid When Writing a Retail Sales Assistant CV

In today's competitive job market, an average of 180 applications floods employers' inboxes for each vacant position. To streamline this influx of CVs, companies frequently employ automated applicant tracking systems that weed out less qualified candidates. If your CV manages to surpass these digital gatekeepers, it must still captivate the attention of the recruiter or hiring manager. Given the sheer volume of applications, a mere 5 seconds is typically allocated to each CV before a decision is reached. With this in mind, it's crucial to eliminate any extraneous information that might relegate your application to the discard pile. To ensure your CV shines, consult the list below for elements to avoid including in your job application.

• Skipping the cover letter: A well-crafted cover letter is an opportunity to showcase your suitability for the role and express your enthusiasm for it.
• Excessive jargon: CVs laden with technical terms can alienate hiring managers who lack specialized knowledge.
• Neglecting vital details: Incorporate your contact information, education, work history, and pertinent skills and experiences.
• Relying on generic templates: Tailoring your CV to the specific job exhibits your commitment to the position and company.
• Errors in spelling and grammar: Proofreading is essential to eliminate typos, spelling errors, and grammatical blunders.
• Overemphasizing duties: Highlight accomplishments to underline your candidacy's value.
• Sharing personal information: Steer clear of revealing personal details like age, marital status, or religious affiliations.

Key takeaways for a Retail Sales Assistant CV

• Focus on customer service skills and experience
• Showcase knowledge of retail and sales processes
• Highlight any relevant experience in merchandising or inventory management
• Emphasize the ability to work in a fast-paced environment
• Include any sales targets or achievements
• Demonstrate ability to work as part of a team
• Highlight any product knowledge or expertise

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Sales Assistant CV Example [A Step-by-Step 2024 Guide + Tips]

Are you looking to write your perfect Sales Assistant CV?

Sales assistants play a pivotal role in the world of retail, where excellent customer service and product knowledge are essential.

Crafting a standout CV is crucial in showcasing your qualifications, experience and achievements, as it’s your first opportunity to make a positive impression on potential employers.

In this article, we’ll provide you with a complete step-by-step guide, valuable tips and real-world examples to help you create an interview-winning CV that sets you on the path to success. Let’s get started!

• Sales assistant CV example
• Download CV template (Word format)

How to format your CV

• How to write a perfect CV (a step-by-step guide)
• Personal profile statement example
• Duties to add to your CV
• Useful skills to add to your CV
• Tips on making your CV more effective

Amelia James

I am seeking a sales-oriented position that enables me to utilise and fortify the attributes, skills and personal qualities I currently have and to make a real, tangible difference in the company that I work for. I have always been an extremely hands-on, practical and energetic worker and am very experienced with providing excellent customer service at all times and in all circumstances. I have a “can-do” attitude, and I enjoy overcoming challenges.

• Junior Sales Person of the Month (2011, Maplin Electronics)
• Raised £485 for Cancer Research UK
• Achieved 7 GCSEs at grades A*–C

Relevant Modules:

• The Business Environment (Distinction)
• Introduction to Marketing (Distinction)
• Product Marketing Research (Merit)
• Supporting Business Activities (Distinction)
• English Language (A)
• Mathematics (C)
• Business Studies (B)
• Economics (C)
• History (A)
• Information Technology (B)
• Psychology (A)

Main duties performed:

• Opening up and closing the shop for two days a week
• Assisting with the day-to-day running of the shop
• Meeting and greeting customers and tailoring services and selected products to meet their needs and expectations
• Handling customer payments, refunds, complaints, compliments, etc.
• Meeting sales targets and marketing the company’s special offers
• Providing training to work experience Sales Assistants from the local schools
• Liaising with head office and suppliers regarding stock replenishment
• Acting as the first point of contact for the shop’s existing and new customers
• Till operation, serving customers and directing them around the shop
• Handling customer queries and complaints on a day-to-day basis.
• Recording and maintaining customer records and sales inquiries
• Keeping calm and professional when dealing with aggressive customers
• Giving expert advice on product selection to customers
• Arranging window displays (and special promotions)
• General cleaning and maintenance of the shop.
• Greeting customers and visitors and acting as the “face of the company”
• General Admin duties: phoning, filing, printing, photocopying, etc.
• Dealing with customer complaints & compliments in a professional manner
• Five-day Sales Bootcamp – Charted Institute of Marketing (CIM)
• Level 2 Award in Effective Team Member Skills – ILM
• Excellent Interpersonal and Communication skills
• Outstanding Persuasion and Negotiation skills
• Being able to relate to and provide service for customers’ needs & requirements
• Deep knowledge of the selling process and the ability to put it into practice

I have previously been involved in organised charity events as well as completing short runs to help raise money for events. In my spare time, I surf the web and enjoy spending time with my family and friends and also meeting new people from all backgrounds.

What makes this CV good and effective?

• Professional and neutral tone: The CV maintains a professional and neutral tone throughout, avoiding overly casual language that might be inappropriate in a formal context. Remember, even if you’re applying for entry-level positions such as this one, your CV needs to convey professionalism. During the interview, you have a chance to make your personality shine.
• Professional font choice: The choice of a professional and legible font, Verdana, ensures that the CV is easy to read and looks polished.
• Clear job entry information: Each job entry is detailed and provides all the key details like the company’s name, location, the candidate’s job title, employment dates, and main duties and achievements. The information is also presented in reverse chronological order (most recent first), making it easier for the most relevant, significant and recent information to be seen first by the employer.
• Focus on skills: The CV, across various sections, highlights both hard skills (e.g., proficiency in point-of-sale systems) and soft skills (e.g., communication and teamwork), reinforcing the candidate’s suitability for the job.
• Understanding of the retail industry: The CV demonstrates a clear understanding of the retail industry, its dynamics, and the specific skills and qualities required for success. They have used the correct sales terminology in their CV, making their CV more targeted for the role.

Download CV template

• Save time and effort
• Guaranteed correct CV structure
• Word document (.docx) format
• Fully customizable

How to save your CV as a PDF document:

• Click on File > Save As > Select “PDF” from the drop-down menu.
• Include up-to-date contact details: Provide up-to-date contact information, including a professional email address, to make it easy for employers to reach you. This information should be presented at the top of your CV, making it easier for employers to identify that the CV belongs to you and how to contact you.
• Avoid irrelevant personal information: Keep personal information such as age, date of birth, marital status, nationality, gender and photos out of your CV. These details are generally not relevant to the job and can open the doors of discrimination against you.
• Use consistent formatting: Maintain consistency in formatting throughout your CV. Ensure that headings, bullet points, margins, line spacing and fonts are uniform.
• Emphasise customer service skills: In the skills section, emphasise customer service skills like active listening, problem-solving and conflict resolution, which are essential requirements for a sales assistant. Refer to the job’s personal specification for more skills that are required for the role and make sure you include them on your CV (if applicable).
• Prioritise your strong selling points: Place the most relevant and important information, such as your recent work experience and key skills, at the top of your CV to grab the recruiter’s attention.
• Proofread and edit: Before sending your CV to prospective employers, thoroughly proofread and edit it to eliminate any typos, grammatical errors or formatting issues.

How to Write a Sales Assistant CV (A Complete Guide)

Personal information.

As its name suggests, this section should contain your personal information that employers will use to identify and contact you.

• Full Name (First and last name only, no middle names)
• Phone Number (Preferably a mobile phone number)
• Professional Email Address
• Address (City and Postcode)
• Grace Andrews
• 789 Birch Road, Birmingham, B5 6EF
• Mob: 07890 123 456       Email: [email protected]

Personal profile

Your personal profile should include a brief summary of your skills, experiences and career goals, giving the employer a snapshot of what makes you a valuable candidate for the job.

Read more: How to write a personal profile for a CV and impress employers .

Sales assistant personal profile example:

As an experienced Sales Assistant with a track record of exceeding sales targets by 20% in my previous role, I am dedicated to delivering exceptional customer service and driving revenue growth. With a deep understanding of product features and a knack for identifying customer needs, I consistently fostered positive client relationships. My strong communication and problem-solving skills make me a valuable asset to any sales team.

Achievements

The achievements section of your CV is where you highlight the most important accomplishments in your career, education or life in general.

You should include things like awards you’ve won, promotions you’ve earned, high grades you’ve achieved, or any other notable successes that show you excel in what you do.

Note: This section is especially important if you don’t have any relevant work experience as a sales assistant. It will show the employer that despite lacking work experience, you are still an achiever aiming for excellence in everything you do.

• Received positive feedback from customers and maintained a high satisfaction rate.
• Played a key role in launching a successful new product line.
• Consistently exceeded monthly sales targets for three consecutive quarters.
• Volunteered for a charity event and helped raise £5,000.
• Received a certificate for completing a customer service excellence course.

Work experience

When writing the work experience section of your CV, start with your most recent job and work backwards.

For each position, highlight your key responsibilities, accomplishments and the impact you had on the company. Use action verbs (e.g. “negotiated”, “implemented”, etc.) and quantify your achievements (e.g. “Improved sales by 15%”) where possible, so you clearly show the value you brought to your previous roles.

Remember, the goal is to demonstrate how your past experiences make you the right fit for the job you’re applying for so always look at the job advertisement and try to tailor your CV to that.

Main duties and responsibilities performed:

• Assisted customers in selecting and purchasing products, resulting in a 15% increase in sales.
• Provided excellent customer service by addressing inquiries and resolving issues promptly.
• Maintained organised product displays and ensured the store’s visual appeal.
• Collaborated with the team to achieve and exceed monthly sales targets.
• Operated the cash register and handled financial transactions accurately.
• Achievements: Consistently ranked as one of the top-performing sales assistants, contributing to a 20% boost in in-store revenue.

Sales assistant duties to add to your CV

• Assisting customers in product selection and providing detailed information about features and benefits.
• Processing sales transactions accurately through the point-of-sale system.
• Maintaining a tidy and organised sales floor, ensuring products are well-displayed.
• Resolving customer inquiries and complaints in a professional and helpful manner.
• Monitoring and replenishing inventory to ensure products are in stock.
• Collaborating with the sales team to achieve and exceed sales targets.
• Keeping up-to-date with product knowledge and staying informed about promotions and sales.
• Supporting store promotions and marketing initiatives.
• Handling cash, credit and debit card payments while maintaining cash register accuracy.

The education section of your CV is where you tell potential employers about your academic background. It includes details about where and what you’ve studied, your qualifications and the dates you completed your studies.

Subjects studied:

• Sales and Customer Service
• Retail Operations
• Merchandising and Display
• Business Communication

Professional qualifications

In addition to your formal education, you may also have completed professional training courses in sales or customer service. List them here.

• Level 3 NVQ Diploma in Customer Service – The Open University
• Level 2 Certificate in Retail Knowledge – City & Guilds
• IT Proficiency Certification – Microsoft Office
• Sales and Marketing Course – Sales Institute UK
• Effective Communication Training – 1-to-1 Training Centre
• Conflict Resolution Seminar – Professional Development Institute

Skills and abilities

The skills section of your CV is where you highlight the specific abilities and qualities that make you a great fit for a Sales Assistant role.

This section provides a quick overview of what you bring to the table and helps employers see how well you match the job requirements.

You should include skills like excellent communication, customer service, product knowledge, sales techniques and proficiency in software relevant to the position.

• Customer service: Delivered top-notch customer service, maintaining a 95% customer satisfaction rate and resolving customer complaints effectively.
• Sales techniques: Consistently exceeded monthly sales targets by 20% through effective upselling and cross-selling strategies.
• Product knowledge: Demonstrated in-depth knowledge of our product range, resulting in a 15% increase in product-related sales.
• Team collaboration: Worked collaboratively with the sales team, leading and training junior staff to meet and surpass sales goals.

Useful sales assistant skills to add to your CV

• Sales techniques: Using strategies to boost sales, such as upselling and cross-selling.
• Communication: Effective interaction with customers and colleagues.
• Inventory management: Handling and organising stock efficiently.
• Problem-solving: Addressing customer issues and finding solutions.
• Cash handling: Accurate management of cash transactions.
• Adaptability: Quickly adjusting to changes in products or procedures.
• Organisation: Keeping work areas and displays neat and orderly.
• Upselling: Encouraging customers to purchase additional products or services.
• Cross-selling: Promoting related products to increase average transaction value.
• Customer service: Providing excellent service to meet customer needs and ensure satisfaction.
• Client relationship building: Cultivating positive and lasting customer connections.
• Technology proficiency: Skilful use of sales and CRM software tools.
• Negotiation: Effectively bargaining and closing deals with customers.

Hobbies & interests

The hobbies and interests section of your CV is a chance for you to show your personality and share what you’re passionate about outside of work.

You should include hobbies that demonstrate qualities like teamwork, leadership, creativity or any interests that reveal your character and make you a more interesting and relatable candidate.

You could also mention being part of a local football team, volunteering for a charity or pursuing a creative hobby like painting or photography. Remember, only include hobbies that are relevant to the role and/or add value to your application.

The referees section on your CV is where you provide contact information for individuals who can vouch for your skills and character. Employers will contact them to get an unbiased opinion about you.

You should choose referees who know you professionally and can speak to your qualifications. They can be former teachers, tutors, colleagues, supervisors, managers, etc.

Remember to obtain their permission before listing them as references and ensure that they are willing to speak on your behalf.

Note: If you do not wish to disclose your references on your CV, you should write, “References are available upon request.”

Tips to make your CV more effective

• Highlight achievements: Showcase specific accomplishments, such as exceeding sales targets by 20% or receiving recognition for outstanding customer service. This will have a major impact on your chances of getting a job because research has shown that achievement-focused CVs are three times more likely to be shortlisted for interviews!
• Tailor for each job: Customise your CV for each application by emphasising skills and experiences that match the specific sales assistant role. This means that you should not use the CV same for multiple jobs as the needs of the employers and roles will differ, even if the job vacancies are for a role with the same job title.
• Show adaptability: Highlight your ability to adapt to different situations, like handling peak sales periods and addressing customer complaints effectively.
• Problem-solving: Share examples of how you’ve resolved issues, like handling difficult customers or finding solutions to stock shortages.
• Volunteer work: If applicable, mention volunteer experiences that demonstrate teamwork, leadership or community involvement.

This is the end of our comprehensive guide on how to write a Sales Assistant CV.

We’ve provided you with valuable insights, real-world examples and a wealth of tips to craft the perfect CV that stands out to potential employers.

You should now feel equipped to create a tailored CV that highlights your sales skills, customer service expertise and professionalism. Remember to customise it for each job application, using the strategies we’ve shared to make a lasting impression.

With your well-crafted Sales Assistant CV, you’re one step closer to securing your desired job in the competitive world of retail and sales. Best of luck in your job search!

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Sales Assistant Personal Statement

• CV Templates & Advice
• Customer Service

Are you searching for the perfect sales assistant role? Fish4jobs can help you to create a winning sales assistant personal statement to place at the top of your CV, to ensure that you land your dream role!

Your personal statement is your chance to shine, so use this 100-150 words to show off your skills, strengths and achievements in the sales sector. We recommend that you provide examples of how you match the job specifications, and show your desire for this particular sales assistant position.

For further advice and guidance, check out our  how to write a personal statement guide .

What to include in your Sales Assistant personal statement

Why you are applying for the role.

• Highlight what appealed to you about the sales assistant job role.
• Mention any experience you have of working as a sales assistant such as dealing with customers, handling transactions and sales.
• Provide information on other skills you have that relate to the role.

Your Education

• Provide any relevant subjects you have studied that can apply to the role.
• Mention your School/College/University that you attended.
• Provide information on your relevant qualifications.

Your sales assistance experience

• Mention previous sales assistant roles, and provide information on key responsibilities within the role.
• Highlight your daily tasks, objectives and how you managed your work.
• List any training you may have received in previous roles as a sales assistant.

Your visions of the future in the company

• Where do you see yourself working within the company.
• Mention where you want to take your skills.

Sales Assistant Personal Statement example

I am a very friendly and enthusiastic individual, who ensures that clients and customers receive the best customer service and satisfaction. In my past role as a sales assistant, I strived to achieve the best results daily, ensuring that my day-to-day tasks of greeting and serving customers, assisting with queries, replenishing stock and keeping the store tidy were completed to the highest standards. I am a fantastic people person, with great communication and listening skills, therefore, I am able to successfully assist customers with any requirements or requests they may have. I work extremely well in a team as well as alone as I am able to confidently deal with problems and use my initiative to overcome challenging situations. My previous experience in sales, coupled with my interest in X makes me the ideal candidate for this role.

See our Sales Assistant cover letter template for extra help with your application.

Related links

• Sales Assistant CV Template
• How to Write a CV
• How to Write a Personal Statement

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Retail CV Examples

There are lots of retail CV examples available, but if you’ve decided on a career in retail, finding a comprehensive list of what to include can be challenging. We’ve put together a guide to help you create a winning retail CV application to help you showcase your true potential. If you’re a people person, hard working and organised then a career in retail could be right up your street.

How to write a CV for retail?

Want to break into the world of retail but wondering ‘how to write a CV for retail’ or ‘where can I find retail CV examples’ then you’ve come to the right place. Writing a CV can feel daunting, for any position, and even more so if it’s your first. But it doesn’t have to be! First think about the retail position. Is it an assistant, supervisor, merchandising or stock management role? Research the role inside out and then apply it to your CV.

A job in retail involves a lot more than just stocking shelves and folding clothes. Retail stores come in all shapes and sizes and there are lots of different opportunities available. The most popular routes for people to go down are; retail assistant and retail supervisor.

Retail assistant CV

A retail assistant is a fantastic route for you to begin your career in retail. It’s an entry-level job which enables you to gain the fundamental skills and knowledge relevant to the retail industry. Whether you’re looking for a career in a large retail chain or a small retail company, the purpose of a retail assistant doesn’t change.

You’ll be assisting customers, dealing with queries, ensuring stock availability and advising on promotional offers. Retail assistants are also known as sales assistants and in short, they generate sales, help customers and handle payments.

When writing a retail assistant CV, you might have little to no experience but that doesn’t necessarily matter. As long as you can demonstrate your strong work ethic and transferable skills.

As a retail assistant, you will normally follow instructions from your supervisor or manager. If you have previous experience or qualifications then you might want to put together a retail supervisor CV.

Retail supervisor CV

When writing a retail supervisor CV, you will typically have previous experience in the industry, especially if you’re applying to a large retail chain. Qualifications and skills will vary depending on the employer so it’s always best to check the job description and see whether you’re the right fit for the job.

Your responsibilities will also vary, some employers will delegate you the task of overseeing employees, dealing with complaints, training retail assistants and performing stock inventory, bookkeeping, cashing up at the end of the day and merchandising.

When writing a CV for a retail position, whether it be as a retail assistant or supervisor, you will need to include:

Personal Statement

A personal statement is your chance to sell yourself. Describe who you are, what you can bring to the role and what you want to achieve in your career. Make sure it’s clear and easily understandable so the employer reads on. Make sure you include any relevant experience, even if it’s your first position and you don’t have any, you should at least cover skills related to retail.

Retail CV examples if you have work experience:

‘In my previous retail role as an assistant, I provided excellent customer service to ensure the customer had an enjoyable experience and returned, increasing customer loyalty. I have experience of working in a fast paced environment and would undertake a variety of tasks, including, replenishing stock, serving customers, handling money and arranging product displays. Given my previous experience, I feel I would make a great retail candidate and would work hard in this role.’

Retail CV examples without work experience:

‘Although I don’t have any previous retail experience, my proven track record at school shows I am hardworking. At school, I would need to communicate effectively with my teachers to ensure I worked towards deadlines and produced a high standard of work to the best of my ability. I am extremely motivated and driven, at times I would use my leadership and team working skills to complete projects set successfully with my class. Despite not having any previous retail experience, I am a quick learner who enjoys new challenges and would love the opportunity to excel in this role.’

Did you know that, the average recruiter only looks at a CV for 7 seconds? Make those seconds count! Feel like you’re not prepared for the job? You could always consider looking for a retail apprenticeship or voluntary work in a charity shop to help you stand out from the crowd.

Highlight your skills

Whether you have previous experience or you’re applying for your first job, skills are one of the most important tools to include in your retail CV. They summarise your abilities and really showcase why you’re the right fit for the job. The UK job market is competitive and possessing skills can help make you more employable. When adding your skills to your CV, a good idea is to refer back to the job description.

Normally, employers will tell you what they’re looking for. It’s a good idea to tailor your application to the job description provided by the employer. If an employer is looking for someone who is organised, works well under pressure and meets deadlines, then you should incorporate this into your CV application wherever possible.

Many young people with no previous experience, may feel they don’t have skills which reflect the job description, if this is the case, you should certainly rethink. Just because you don’t have any industry specific skills doesn’t mean you don’t have skills which are in demand to employers. Transferable skills are equally as important to employers and these can be gained through personal and professional experiences. These include but are not limited to:

• Communication skills
• Time management
• Numeracy skills
• Attention to detail
• Interpersonal skills

CV example with skills gained from work:

‘In my previous role in retail, I have gained a wide range of skills. From developing strong numeracy skills from doing stock takes and working on the tills to remaining motivated during busy periods and high pressure situations. I have also used leadership skills to designate tasks and worked as part of a team to ensure the business runs smoothly and efficiently.’

CV example without work experience:

‘Despite not having previous experience in retail, I have developed a strong set of skills which will be invaluable to the retail industry. During education, I had a busy schedule when planning my revision and exams so I would need to prioritise tasks to ensure I was able to complete homework and assessments to a high standard. I have also grown my numeracy skills in math and have a strong understanding of why these are important in retail when giving customers the correct change, when stock taking and analysing sale trends.’

Previous work experience

When listing your previous work experience, you should always list it in order of most recent first. Make sure to highlight your daily tasks and achievements to impress your potential employer. They are looking for a candidate who can prove why they fit the job description. If you have related experience and skills make sure to provide evidence and examples where possible.

If you don’t have any work experience, don’t worry! Make sure to emphasise your skills and education achievements. If you feel unprepared for a job in retail, then think about how you can get work ready and boost your CV? Volunteering in a charity shop can go a long way and shows you’re passionate about a career in retail.

You should also include your education on your CV when applying for a retail job. Start with the most recent first and oldest last. You should include:

• Place of study
• Year of study
• Subject name

Qualification level (GCSE/A Level/ Level 2 etc) Grade (You can include your predicted grade if you haven’t received your results yet) The amount of detail you go into all depends on your personal preference. If you feel a particular course or degree will add value to your CV then it’s a good idea to go into depth about why this supports your application and your achievements.

Your hobbies and interests

Including your hobbies and interests is completely optional. If you feel like it will support your application and demonstrate why you’re the best candidate for the role then by all means include these. They might help you to stand out from the crowd and secure your position in retail.

Just like including your hobbies and interests, these are optional. You can list your references and their details or you can simply finish your CV with ‘references available upon request’. This is completely up to you, unless the job description specifically asks for them then you will need to include prior to the next recruitment stage.

Where to find a retail job?

If you’re ready to secure a career in retail, you can visit careermap.co.uk to find a wealth of opportunities available to you. From professional jobs to apprenticeships, work experience and graduate opportunities, there is so much for you to shop for!

Ready to put these tips to good use?

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5 steps to application success

The 5 Rs model can help you pull together a great application. Most importantly the actual writing of CVs, cover letters and application forms, comes in at STEP 4, meaning there are 3 steps to take before you even start on that application!

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• • Implemented innovative store layouts enhancing the customer shopping experience and raising store ratings by 30%
• • Managed inventory control processes which reduced stock discrepancies by 25% and maximized product availability
• • Led a team of 50 employees ensuring staff were well-informed and product knowledge was accurate enabling high customer satisfaction rates
• • Strategically planned and executed promotional campaigns resulting in a 15% increase in shop footfall within 6 months
• • Developed customer loyalty strategies that boosted repeat customer visits by 20%
• • Oversaw health & safety compliance, cutting down incident rates by 40% through rigorous training and awareness programs
• • Facilitated daily operations, helping the store achieve 10% year-on-year growth for 2 consecutive years
• • Supervised employee performance, providing training that increased sales team effectiveness by 15%
• • Enhanced loss prevention measures, resulting in a 23% decrease in shrinkage rates annually
• • Coordinated stockroom organization, reducing time for stock retrieval by 30% and improving staff efficiency
• • Engaged with customers and gathered feedback, offering actionable insights to the product development teams
• • Developed customer service protocols that enhanced customer satisfaction by 25%
• • Managed after-sales service inquiries, increasing successful resolution rates by 35%
• • Pioneered a staff training program that enriched team's communication skills and product knowledge
• • Monitored and analyzed customer feedback to inform continuous improvement, achieving a 40% positive feedback increase

Sales Assistant CV Examples & Guide for 2024

Your sales assistant CV must highlight strong communication skills. Demonstrate your ability to engage effectively with customers. Showcase your proven track record of meeting sales targets. Let your CV reflect your knack for closing deals and maintaining customer relationships.

• CV Format Tips
• Summary or Objective?
• Experience on Your CV
• No Experience?
• Top CV Skills
• Education & Certifications
• Key Takeaways

Crafting a CV that effectively highlights your customer service skills and sales record can be a daunting challenge for a sales assistant. Our guide provides tailored advice and practical examples to help you showcase your successes and attract potential employers with a polished and professional CV.

• Answer job requirements with your sales assistant CV and experience;
• Curate your academic background and certificates, following industry-leading CV examples;
• Select from +10 niche skills to match the ideal candidate profile
• Write a more succinct experience section that consists of all the right details.

Do you need more specific insights into writing your sales assistant CV? Our guides focus on unique insights for each individual role:

• Key Account Manager CV Example
• Head of Sales CV Example
• Customer Service Manager CV Example
• Fashion Retail CV Example
• Car Salesman CV Example
• Sales Director CV Example
• Sales Development Representative CV Example
• Account Manager CV Example
• Consultant CV Example
• Salesman CV Example

How complex should the format of your sales assistant CV be?

• Presenting the information in a reverse chronological order with the most recent of your jobs first. This is done so that your career history stays organised and is aligned to the role;
• Making it easy for recruiters to get in touch with you by including your contact details in the CV header. Regarding the design of your CV header, include plenty of white space and icons to draw attention to your information. If you're applying for roles in the UK, don't include a photo, as this is considered a bad practice ;
• Organising your most important CV sections with consistent colours, plenty of white space, and appropriate margins (2.54 cm). Remember that your CV design should always aim at legibility and to spotlight your key information;
• Writing no more than two pages of your relevant experience. For candidates who are just starting out in the field, we recommend to have an one-page CV.

One more thing about your CV format - you may be worried if your double column CV is Applicant Tracker System (ATS) complaint. In our recent study, we discovered that both single and double-column CVs are ATS-friendly . Most ATSes out there can also read all serif and sans serif fonts . We suggest you go with modern, yet simple, fonts (e.g. Rubik, Lato, Raleway) instead of the classic Times New Roman. You'll want your application to stand out, and many candidates still go for the classics. Finally, you'll have to export your CV. If you're wondering if you should select Doc or PDF, we always advise going with PDF. Your CV in PDF will stay intact and opens easily on every OS, including Mac OS.

Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.

The top sections on a sales assistant CV

• Personal statement highlighting sales skills to immediately show value.
• Employment history with sales achievements to demonstrate experience.
• Key sales skills section to quickly showcase relevant abilities.
• Educational background reflecting any sales-related qualifications.
• References available upon request to validate sales competence.

What recruiters value on your CV:

• Highlight your customer service skills by providing examples of past experiences where you successfully assisted customers, resolved issues, and maintained a positive store environment.
• Demonstrate your sales proficiency by detailing your knowledge of sales techniques, any sales targets you've met or exceeded, and how you've contributed to revenue growth in previous roles.
• Show your team player attitude by mentioning any teamwork or collaborative efforts you've been part of, such as working on in-store promotions or supporting team members during peak sales periods.
• Emphasise your familiarity with point-of-sale systems, inventory management, and any other relevant retail technologies you've used, to show you can hit the ground running with minimal training.
• Mention your flexibility and availability by specifying your willingness to work unsocial hours, such as weekends and holidays, which is often a requirement in retail sales positions.

Recommended reads:

• CV Icons: How & Where to Use Them
• How to Choose The Best Font For Your CV (Tips & Examples)

How to present your contact details and job keywords in your sales assistant CV header

Located at the top of your sales assistant CV, the header presents recruiters with your key personal information, headline, and professional photo. When creating your CV header, include your:

• Contact details - avoid listing your work email or telephone number and, also, email addresses that sound unprofessional (e.g. [email protected] is definitely a big no);
• Headline - it should be relevant, concise, and specific to the role you're applying for , integrating keywords and action verbs;
• Photo - instead of including a photograph from your family reunion, select one that shows you in a more professional light . It's also good to note that in some countries (e.g. the UK and US), it's best to avoid photos on your CV as they may serve as bias.

What do other industry professionals include in their CV header? Make sure to check out the next bit of your guide to see real-life examples:

Examples of good CV headlines for sales assistant:

• Retail Sales Expert | Customer Experience Enthusiast | Level 2 NVQ Certificate | 5+ Years Experience
• Senior Sales Assistant | Luxury Goods Specialist | Team Leadership | 10 Years Industry Insight
• Junior Sales Associate | Tech-Savvy | Product Demos | Recent Graduate with Distinction
• Experienced Sales Consultant | B2B Sales | CRM Pro | 7 Years Driving Revenue Growth
• Lead Retail Advisor | Fashion Retail Management | Visual Merchandising Expert | 8+ Years Experience
• Assistant Sales Manager | Dynamic Sales Strategies | Excellent Communicator | Business Diploma | 6 Years Experience

Choosing your opening statement: a sales assistant CV summary or objective

At the top one third of your CV, you have the chance to make a more personable impression on recruiters by selecting between:

• Summary - or those three to five sentences that you use to show your greatest achievements . Use the CV summary if you happen to have plenty of relevant experience and wish to highlight your greatest successes;
• Objective - provides you with up to five sentences to state your professional aims and mission in the company you're applying for

CV summaries for a sales assistant job:

• Dynamic Sales Assistant with over seven years' experience in high-volume retail environments, adept at using POS systems and upselling techniques. Proven track record in customer relationship management and surpassing sales targets by 30% in the past year.
• Resourceful professional with a decade of expertise as a Customer Service Manager, now eager to apply a strong foundation in client engagement and problem-solving to excel in a sales-driven environment. Skilled in CRM software and fluent in Spanish and English.
• Passionate career-changer with an exceptional background in IT project coordination, seeking to leverage strong analytical and interpersonal skills to thrive in a customer-oriented sales position. Excels in team collaboration and has a consistent history of project delivery under budget.
• With a strong history in hospitality management, this driven individual is transitioning into sales to utilize outstanding communication abilities, a keen eye for customer needs, and a dedicated approach to achieving and exceeding business objectives through strategic sales initiatives.
• Keen to develop a career in sales, this recent graduate offers a fresh and comprehensive understanding of contemporary marketing theories, coupled with an infectious enthusiasm for engaging with a diverse client base and contributing to business growth through targeted sales strategies.
• As a newly certified marketing professional, I am eager to apply my comprehensive knowledge of digital marketing strategies and consumer behaviour analysis to the challenge of identifying and pursuing new sales opportunities, and efficiently contributing to team targets from day one.

More detailed look into your work history: best advice on writing your sales assistant CV experience section

The CV experience is a space not just to merely list your past roles and responsibilities. It is the CV real estate within which you could detail your greatest accomplishments and skills, while matching the job requirements. Here's what to have in your experience section:

• Prove you have what the job wants with your unique skill set and past successes;
• Start each bullet with a strong, action verb, and continue with the outcome of your responsibility;
• Use any awards, nominations, and recognitions you've received as solid proof of your skill set and expertise ;
• align your experience with the role responsibilities and duties.

For more help on how to write your CV experience section, check out the next section of our guide:

Best practices for your CV's work experience section

• Demonstrated ability to manage stock levels and maintain accurate inventory records, ensuring product availability and minimising overstock situations.
• Experienced in meeting and surpassing sales targets through effective customer engagement and product knowledge sharing, contributing to store profitability.
• Skilled in operating POS systems with accuracy and efficiency, processing transactions and handling various forms of payment with confidence.
• Assisted with visual merchandising, creating attractive displays that adhere to store guidelines and promote seasonal or featured products.
• Delivered exceptional customer service by listening to customer needs, providing informed recommendations, and resolving issues promptly to ensure satisfaction.
• Collaborated with team members to organise in-store promotions and events, maximising footfall and fostering an engaging shopping experience.
• Contributed to the implementation of loss prevention policies, vigilantly monitoring the sales floor to deter theft and protect store assets.
• Engaged in ongoing product training to stay current with new lines and trends, effectively communicating benefits and features to customers.
• Provided support to the management team with administrative duties such as scheduling, reporting, and handling correspondence to ensure smooth store operations.
• Consistently achieved monthly sales targets by 120%, contributing to a 15% year on year growth for the high street fashion retail department.
• Developed and maintained relationships with over 100 regular customers, increasing customer retention rates by 40% over a 2-year period.
• Implemented a new upselling strategy which saw accessory sales rise by 25% through the bundling of products and personalised recommendations.
• Managed a team of 4 sales assistants, resulting in a boost in departmental productivity and a 30% decrease in staff turnover rates.
• Oversaw the introduction of an innovative digital catalogue which led to a 20% increase in in-store sales through effective customer engagement.
• Negotiated with suppliers to secure cost-effective purchasing agreements, enabling the store to offer competitive pricing structures.
• Orchestrated the store's first online sales platform, attracting on average 500 new users per month and contributing to a 10% uplift in overall sales.
• Engaged in weekly stock management, maintaining inventory accuracy at 98%, thereby reducing backorders and improving customer satisfaction.
• Pioneered a bespoke customer service training program which enhanced the team's ability to cross-sell effectively, growing average transaction values by £5.
• Leveraged expert knowledge of electronics to guide customers through complex purchases, boosting the store's technology department revenue by 35%.
• Played a pivotal role in coordinating the 'Tech Tuesdays' workshop series, leading to a 50% increase in repeat customer visits each month.
• Piloted a competitive intelligence initiative, gathering insights that enabled a more aggressive pricing and promotions strategy.
• Exceeded key performance indicators by consistently delivering exceptional customer experiences reflected in a 5-star rating across major review platforms.
• Initiated a local community engagement project which partnered with businesses, driving foot traffic by 30% and strengthening brand presence.
• Collaborated with the visual merchandising team to redesign the store layout, resulting in a smoother customer flow and a 15% increase in impulse purchases.
• Facilitated the implementation of an inventory management system that reduced stock discrepancies by 90%, saving the company approximately £20,000 annually.
• Elevated the in-store promotion strategy which saw an immediate uptake in seasonal sales by 18%, surpassing previous records.
• Conducted a comprehensive review of the customer loyalty program, integrating feedback analysis to optimise the reward scheme and improve customer lifetime value.
• Drove a digital sales initiative that elevated online revenue streams to represent 40% of total store sales within 5 years of inception.
• Crafted a sophisticated data-driven sales strategy that harnessed CRM tools to personalise customer interactions and increase repeat business by 35%.
• Successfully coordinated with the marketing team to implement seasonal campaigns that resulted in a 50% boost in sales for new product lines.
• Acted as the primary sales consultant for a range of luxury skincare products, driving an incremental monthly revenue increase by £7,000.
• Established a clienteling system that personalised follow-ups and handpicked promotions, resulting in a customer base growth of 25% year-over-year.
• Led the organisation of in-store demonstration events which directly contributed to a 60% uplift in product trials and a 20% conversion rate to regular customers.

Mix and match hard and soft skills across your sales assistant CV

Your skill set play an equally valid role as your experience to your application. That is because recruiters are looking for both:

• hard skills or your aptitude in applying particular technologies
• soft skills or your ability to work in a team using your personal skills , e.g. leadership, time management, etc.

Are you wondering how you should include both hard and soft skills across your sales assistant CV? Use the:

• skills section to list between ten and twelve technologies that are part of the job requirement (and that you're capable to use);
• strengths and achievements section to detail how you've used particular hard and soft skills that led to great results for you at work;
• summary or objective to spotlight up to three skills that are crucial for the role and how they've helped you optimise your work processes.

One final note - when writing about the skills you have, make sure to match them exactly as they are written in the job ad. Take this precautionary measure to ensure your CV passes the Applicant Tracker System (ATS) assessment.

Top skills for your sales assistant CV:

Product Knowledge

Point-of-Sale Systems

Inventory Management

Visual Merchandising

Sales Reporting

Customer Relationship Management (CRM)

Cash Handling

Merchandise Restocking

Order Processing

Basic Accounting

Communication

Customer Service

Problem-Solving

Adaptability

Time Management

Attention to Detail

Active Listening

Salesmanship

If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.

Your university degree and certificates: an integral part of your sales assistant CV

Let's take you back to your uni days and decide what information will be relevant for your sales assistant CV. Once more, when discussing your higher education , select only information that is pertinent to the job (e.g. degrees and projects in the same industry, etc.). Ultimately, you should:

• List only your higher education degrees, alongside start and graduation dates, and the university name;
• Include that you obtained a first degree for diplomas that are relevant to the role, and you believe will impress recruiters;
• Showcase relevant coursework, projects, or publications, if you happen to have less experience or will need to fill in gaps in your professional history.

Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.

• How to Include CV Coursework on Your CV
• How to Showcase Your Educational Achievements on CV: Examples, Templates, & Guide for 2024

Key takeaways

Your successful job application depends on how you well you have aligned your sales assistant CV to the job description and portrayed your best skills and traits. Make sure to:

• Select your CV format, so that it ensures your experience is easy to read and understand;
• Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
• Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
• In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
• Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.

Looking to build your own Sales Assistant CV?

• CV Examples

How to Showcase In-Demand Leadership Skills Across Your CV

How to Write a CV Heading: Templates, Examples & Guide

CV Structure: Most Common Formats and Attention-Keeping Sections

How to Tailor Your CV To the Job

Personal Details on CV (Contact Info, Phone Number & More)

How to Write an Effective Two Page CV

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Assistant Retail Manager CV Example

Cv guidance.

• CV Template
• How to Format
• Personal Statements
• Related CVs

CV Tips for Assistant Retail Managers

• Highlight Your Retail Experience : Detail your experience in retail, including the types of stores and products you've worked with. Mention any experience in managing store openings, closings, and daily operations.
• Quantify Your Achievements : Use numbers to demonstrate your impact, such as a 10% increase in sales during your tenure or a 20% reduction in staff turnover.
• Customize Your CV for the Role : Align your CV with the job description, emphasizing relevant experiences like visual merchandising, inventory management, or customer service depending on the employer's needs.
• Showcase Your Tech Skills : List proficiency in retail software like POS systems, inventory management software, or customer relationship management (CRM) tools.
• Demonstrate Leadership and Teamwork : Provide examples of leading a team, training new staff, or collaborating with a team to meet sales targets or implement store initiatives.

The Smarter, Faster Way to Write Your CV

• Implemented a new inventory management system that reduced stock discrepancies by 30%, improving the accuracy of inventory records and enhancing customer satisfaction.
• Coordinated a team of 15 sales associates, achieving a 20% increase in monthly sales by implementing effective sales strategies and providing regular performance feedback.
• Introduced a customer loyalty program that increased repeat customer visits by 25%, contributing to a significant boost in quarterly revenue.
• Managed the store's visual merchandising, leading to a 15% increase in foot traffic and a 10% increase in average transaction value through strategic product placement.
• Reduced staff turnover by 20% by implementing a comprehensive training program and fostering a positive work environment, leading to improved team morale and productivity.
• Collaborated with the store manager to develop a successful holiday sales campaign, resulting in a 30% increase in sales compared to the previous year.
• Assisted in the recruitment and training of new staff, reducing the onboarding process by two weeks and improving the overall efficiency of the team.
• Managed supplier relationships, negotiating contracts that resulted in a 10% reduction in supply costs without compromising on product quality.
• Implemented a new loss prevention strategy that reduced shrinkage by 15%, safeguarding the store's profitability.
• Inventory Management
• Team Coordination and Leadership
• Customer Loyalty Programs
• Visual Merchandising
• Staff Training and Development
• Sales Campaign Development
• Recruitment and Onboarding
• Supplier Relationship Management
• Cost Reduction and Negotiation
• Loss Prevention Strategies

Assistant Retail Manager CV Template

• Worked closely with [teams/departments] to achieve [result, e.g., sales targets, customer satisfaction goals], demonstrating strong [soft skill, e.g., teamwork, leadership].
• Managed [retail function, e.g., inventory control, staff scheduling], optimizing [process or task, e.g., stock replenishment, shift allocation] to improve [operational outcome, e.g., store efficiency, customer service].
• Implemented [system or process improvement, e.g., new POS system, customer feedback mechanism], leading to [quantifiable benefit, e.g., 20% increase in sales, improved customer satisfaction scores].
• Played a pivotal role in [project or initiative, e.g., seasonal sales campaigns, store renovations], which resulted in [measurable impact, e.g., increased foot traffic, higher sales revenue].
• Conducted [type of analysis, e.g., sales trend analysis, customer behavior study], using [analytical tools/methods] to inform [decision-making/action, e.g., product placement, promotional strategies].
• Key contributor in [task or responsibility, e.g., staff training, visual merchandising], ensuring [quality or standard, e.g., product knowledge, store aesthetics] across all store operations.
• Major: Name of Major
• Minor: Name of Minor

100+ Free Resume Templates

How to format a assistant retail manager cv, start with a strong profile summary, highlight retail experience and achievements, detail relevant skills and training, emphasize team leadership and customer service skills, personal statements for assistant retail managers, assistant retail manager personal statement examples, what makes a strong personal statement.

Match & Compare Your CV to a Job Description

CV FAQs for Assistant Retail Managers

How long should assistant retail managers make a cv, what's the best format for an assistant retail manager cv, how does a assistant retail manager cv differ from a resume, related cvs for assistant retail manager.

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Retail Assistant cover letter examples

Do you need a retail assistant cover letter that can help you stand out from the crowd?

Then you’ve come to the right place.

In our detailed guide below, we’ll show you what you need to include in your application, as well as share a whole host of handy tips.

We’ve also put together some retail assistant cover letter examples to inspire you.

CV templates 

Retail Assistant cover letter example 1

Retail Assistant cover letter example 2

Retail Assistant cover letter example 3

The example cover letters here should give you a good general idea on how your Retail Assistant cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write a Retail Assistant cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Now that you have warmed the recruiter up with a friendly greeting, firstly you need to let them know which role you are applying for.

Sometimes a recruitment consultant will be juggling 10 or 10 vacancies, so it’s important to specify which one you are applying to.

Give us much detail as possible (team/department, role title etc.) and paste in the reference number if you have one.

Here are some examples you can use.

• I am interested in applying for the role of Retail Assistant with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Retail Assistant cover letter

Your Retail Assistant cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Retail Assistant cover letter templates

Copy and paste these Retail Assistant cover letter templates to get a head start on your own.

Hope you’re well. I am interested in applying for the Retail Assistant role at Nestle UK Ltd. With a passion for delivering exceptional customer service, I am eager to contribute my skills and enthusiasm to support the growth and success of your London-based store.

As a dedicated individual, I believe that my abilities align perfectly with the values and goals of your company. I have consistently demonstrated my commitment to providing a positive shopping experience for diverse customers and maintaining a well-organised and inviting retail environment.

Over the last 5 years as a Retail Assistant at Mars, I cultivated strong relationships to ensure customers’ needs were met at all times. By actively engaging with them, offering personalised product recommendations, and promptly resolving concerns, I increased CSAT and retention rates by 15% and 35% respectively. I have also received seven Employee of the Month Awards during my tenure for boosting sales revenue by 25% and elevating product visibility by 38% through revamping store displays.

I would welcome the opportunity to meet with you at a time of your convenience to discuss my skills.

Kind regards

Abigail Strong

I am writing to indicate my interest in the full-time Junior Retail Assistant position advertised by Kraft Foods on Career Jet. As an enthusiastic and customer-oriented individual with a passion for the food industry, I am thrilled about the opportunity to contribute my skills to support the success of your company.

I have developed an affinity for the retail industry, and I am particularly drawn to your organisation due to its renowned reputation for offering high-quality products and exceptional service. One of my key strengths is my ability to learn quickly and adapt to new environments. I am confident that my positive attitude, strong work ethic, and willingness to go the extra mile make me the perfect candidate.

During my previous 6-month part-time role as a Junior Retail Assistant at Pioneer Foods, I actively engaged with customers, provided recommendations, and handled point-of-sale transactions which led to a 15% increase in average transaction value and a 20% improvement in CSAT. In addition, I helped grow the store’s social media presence and boosted online followers by 10% through marketing efforts.

Thank you for considering my application and I look forward to hearing from you.

Amanda Boden

I am writing to express my keen interest in the Senior Retail Assistant position at Danone UK advertised on LinkedIn. With a proven track record of success in the retail industry and a genuine passion for dairy, plant-based products and natural sourced waters, I am excited about the opportunity to contribute my skills and expertise to support the success of your Manchester store.

Throughout my 8-year career working for Unilever and PepsiCo as a Retail Assistant, I have demonstrated my commitment to delivering outstanding customer service and my dedication to promoting healthy lifestyle choices. I have consistently offered tailored product suggestions based on individual needs and preference, increasing individual sales by 10% on average.

Some of the contributions in my current role include executing promotions and specials that exceeded sales by £14K, implementing inventory management practices which lowered stock shortages by 25%, and increasing repeat purchases by 60% through developing effective customer loyalty programmes.

My CV is enclosed which fully details all my achievements and completed training which demonstrates how my capabilities are a direct match for this role. I look forward to hearing from you.

Harry Hardman

Writing a strong attention-grabbing cover letter is a vital step in landing a good Retail Assistant job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!