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• The four main types of essay | Quick guide with examples

The Four Main Types of Essay | Quick Guide with Examples

Published on September 4, 2020 by Jack Caulfield . Revised on July 23, 2023.

An essay is a focused piece of writing designed to inform or persuade. There are many different types of essay, but they are often defined in four categories: argumentative, expository, narrative, and descriptive essays.

Argumentative and expository essays are focused on conveying information and making clear points, while narrative and descriptive essays are about exercising creativity and writing in an interesting way. At university level, argumentative essays are the most common type. 

In high school and college, you will also often have to write textual analysis essays, which test your skills in close reading and interpretation.

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Table of contents

Argumentative essays, expository essays, narrative essays, descriptive essays, textual analysis essays, other interesting articles, frequently asked questions about types of essays.

An argumentative essay presents an extended, evidence-based argument. It requires a strong thesis statement —a clearly defined stance on your topic. Your aim is to convince the reader of your thesis using evidence (such as quotations ) and analysis.

Argumentative essays test your ability to research and present your own position on a topic. This is the most common type of essay at college level—most papers you write will involve some kind of argumentation.

The essay is divided into an introduction, body, and conclusion:

• The introduction provides your topic and thesis statement
• The body presents your evidence and arguments
• The conclusion summarizes your argument and emphasizes its importance

The example below is a paragraph from the body of an argumentative essay about the effects of the internet on education. Mouse over it to learn more.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

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An expository essay provides a clear, focused explanation of a topic. It doesn’t require an original argument, just a balanced and well-organized view of the topic.

Expository essays test your familiarity with a topic and your ability to organize and convey information. They are commonly assigned at high school or in exam questions at college level.

The introduction of an expository essay states your topic and provides some general background, the body presents the details, and the conclusion summarizes the information presented.

A typical body paragraph from an expository essay about the invention of the printing press is shown below. Mouse over it to learn more.

The invention of the printing press in 1440 changed this situation dramatically. Johannes Gutenberg, who had worked as a goldsmith, used his knowledge of metals in the design of the press. He made his type from an alloy of lead, tin, and antimony, whose durability allowed for the reliable production of high-quality books. This new technology allowed texts to be reproduced and disseminated on a much larger scale than was previously possible. The Gutenberg Bible appeared in the 1450s, and a large number of printing presses sprang up across the continent in the following decades. Gutenberg’s invention rapidly transformed cultural production in Europe; among other things, it would lead to the Protestant Reformation.

A narrative essay is one that tells a story. This is usually a story about a personal experience you had, but it may also be an imaginative exploration of something you have not experienced.

Narrative essays test your ability to build up a narrative in an engaging, well-structured way. They are much more personal and creative than other kinds of academic writing . Writing a personal statement for an application requires the same skills as a narrative essay.

A narrative essay isn’t strictly divided into introduction, body, and conclusion, but it should still begin by setting up the narrative and finish by expressing the point of the story—what you learned from your experience, or why it made an impression on you.

Mouse over the example below, a short narrative essay responding to the prompt “Write about an experience where you learned something about yourself,” to explore its structure.

Since elementary school, I have always favored subjects like science and math over the humanities. My instinct was always to think of these subjects as more solid and serious than classes like English. If there was no right answer, I thought, why bother? But recently I had an experience that taught me my academic interests are more flexible than I had thought: I took my first philosophy class.

Before I entered the classroom, I was skeptical. I waited outside with the other students and wondered what exactly philosophy would involve—I really had no idea. I imagined something pretty abstract: long, stilted conversations pondering the meaning of life. But what I got was something quite different.

A young man in jeans, Mr. Jones—“but you can call me Rob”—was far from the white-haired, buttoned-up old man I had half-expected. And rather than pulling us into pedantic arguments about obscure philosophical points, Rob engaged us on our level. To talk free will, we looked at our own choices. To talk ethics, we looked at dilemmas we had faced ourselves. By the end of class, I’d discovered that questions with no right answer can turn out to be the most interesting ones.

The experience has taught me to look at things a little more “philosophically”—and not just because it was a philosophy class! I learned that if I let go of my preconceptions, I can actually get a lot out of subjects I was previously dismissive of. The class taught me—in more ways than one—to look at things with an open mind.

A descriptive essay provides a detailed sensory description of something. Like narrative essays, they allow you to be more creative than most academic writing, but they are more tightly focused than narrative essays. You might describe a specific place or object, rather than telling a whole story.

Descriptive essays test your ability to use language creatively, making striking word choices to convey a memorable picture of what you’re describing.

A descriptive essay can be quite loosely structured, though it should usually begin by introducing the object of your description and end by drawing an overall picture of it. The important thing is to use careful word choices and figurative language to create an original description of your object.

Mouse over the example below, a response to the prompt “Describe a place you love to spend time in,” to learn more about descriptive essays.

On Sunday afternoons I like to spend my time in the garden behind my house. The garden is narrow but long, a corridor of green extending from the back of the house, and I sit on a lawn chair at the far end to read and relax. I am in my small peaceful paradise: the shade of the tree, the feel of the grass on my feet, the gentle activity of the fish in the pond beside me.

My cat crosses the garden nimbly and leaps onto the fence to survey it from above. From his perch he can watch over his little kingdom and keep an eye on the neighbours. He does this until the barking of next door’s dog scares him from his post and he bolts for the cat flap to govern from the safety of the kitchen.

With that, I am left alone with the fish, whose whole world is the pond by my feet. The fish explore the pond every day as if for the first time, prodding and inspecting every stone. I sometimes feel the same about sitting here in the garden; I know the place better than anyone, but whenever I return I still feel compelled to pay attention to all its details and novelties—a new bird perched in the tree, the growth of the grass, and the movement of the insects it shelters…

Sitting out in the garden, I feel serene. I feel at home. And yet I always feel there is more to discover. The bounds of my garden may be small, but there is a whole world contained within it, and it is one I will never get tired of inhabiting.

Though every essay type tests your writing skills, some essays also test your ability to read carefully and critically. In a textual analysis essay, you don’t just present information on a topic, but closely analyze a text to explain how it achieves certain effects.

Rhetorical analysis

A rhetorical analysis looks at a persuasive text (e.g. a speech, an essay, a political cartoon) in terms of the rhetorical devices it uses, and evaluates their effectiveness.

The goal is not to state whether you agree with the author’s argument but to look at how they have constructed it.

The introduction of a rhetorical analysis presents the text, some background information, and your thesis statement; the body comprises the analysis itself; and the conclusion wraps up your analysis of the text, emphasizing its relevance to broader concerns.

The example below is from a rhetorical analysis of Martin Luther King Jr.’s “I Have a Dream” speech . Mouse over it to learn more.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

Literary analysis

A literary analysis essay presents a close reading of a work of literature—e.g. a poem or novel—to explore the choices made by the author and how they help to convey the text’s theme. It is not simply a book report or a review, but an in-depth interpretation of the text.

Literary analysis looks at things like setting, characters, themes, and figurative language. The goal is to closely analyze what the author conveys and how.

The introduction of a literary analysis essay presents the text and background, and provides your thesis statement; the body consists of close readings of the text with quotations and analysis in support of your argument; and the conclusion emphasizes what your approach tells us about the text.

Mouse over the example below, the introduction to a literary analysis essay on Frankenstein , to learn more.

Mary Shelley’s Frankenstein is often read as a crude cautionary tale about the dangers of scientific advancement unrestrained by ethical considerations. In this reading, protagonist Victor Frankenstein is a stable representation of the callous ambition of modern science throughout the novel. This essay, however, argues that far from providing a stable image of the character, Shelley uses shifting narrative perspectives to portray Frankenstein in an increasingly negative light as the novel goes on. While he initially appears to be a naive but sympathetic idealist, after the creature’s narrative Frankenstein begins to resemble—even in his own telling—the thoughtlessly cruel figure the creature represents him as. This essay begins by exploring the positive portrayal of Frankenstein in the first volume, then moves on to the creature’s perception of him, and finally discusses the third volume’s narrative shift toward viewing Frankenstein as the creature views him.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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At high school and in composition classes at university, you’ll often be told to write a specific type of essay , but you might also just be given prompts.

Look for keywords in these prompts that suggest a certain approach: The word “explain” suggests you should write an expository essay , while the word “describe” implies a descriptive essay . An argumentative essay might be prompted with the word “assess” or “argue.”

The vast majority of essays written at university are some sort of argumentative essay . Almost all academic writing involves building up an argument, though other types of essay might be assigned in composition classes.

Essays can present arguments about all kinds of different topics. For example:

• In a literary analysis essay, you might make an argument for a specific interpretation of a text
• In a history essay, you might present an argument for the importance of a particular event
• In a politics essay, you might argue for the validity of a certain political theory

An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

The key difference is that a narrative essay is designed to tell a complete story, while a descriptive essay is meant to convey an intense description of a particular place, object, or concept.

Narrative and descriptive essays both allow you to write more personally and creatively than other kinds of essays , and similar writing skills can apply to both.

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Types of academic writing

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The four main types of academic writing are descriptive, analytical, persuasive and critical. Each of these types of writing has specific language features and purposes.

In many academic texts you will need to use more than one type. For example, in an empirical thesis:

• you will use critical writing in the literature review to show where there is a gap or opportunity in the existing research
• the methods section will be mostly descriptive to summarise the methods used to collect and analyse information
• the results section will be mostly descriptive and analytical as you report on the data you collected
• the discussion section is more analytical, as you relate your findings back to your research questions, and also persuasive, as you propose your interpretations of the findings.

Descriptive

The simplest type of academic writing is descriptive. Its purpose is to provide facts or information. An example would be a summary of an article or a report of the results of an experiment.

The kinds of instructions for a purely descriptive assignment include: 'identify', 'report', 'record', 'summarise' and 'define'.

It’s rare for a university-level text to be purely descriptive. Most academic writing is also analytical. Analytical writing includes descriptive writing, but also requires you to re-organise the facts and information you describe into categories, groups, parts, types or relationships.

Sometimes, these categories or relationships are already part of the discipline, while in other cases you will create them specifically for your text. If you’re comparing two theories, you might break your comparison into several parts, for example: how each theory deals with social context, how each theory deals with language learning, and how each theory can be used in practice.

The kinds of instructions for an analytical assignment include: 'analyse', 'compare', 'contrast', 'relate', and 'examine'.

To make your writing more analytical:

• spend plenty of time planning. Brainstorm the facts and ideas, and try different ways of grouping them, according to patterns, parts, similarities and differences. You could use colour-coding, flow charts, tree diagrams or tables.
• create a name for the relationships and categories you find. For example, advantages and disadvantages.
• build each section and paragraph around one of the analytical categories.
• make the structure of your paper clear to your reader, by using topic sentences and a clear introduction.

In most academic writing, you are required to go at least one step further than analytical writing, to persuasive writing. Persuasive writing has all the features of analytical writing (that is, information plus re-organising the information), with the addition of your own point of view. Most essays are persuasive, and there is a persuasive element in at least the discussion and conclusion of a research article.

Points of view in academic writing can include an argument, recommendation, interpretation of findings or evaluation of the work of others. In persuasive writing, each claim you make needs to be supported by some evidence, for example a reference to research findings or published sources.

The kinds of instructions for a persuasive assignment include: 'argue', 'evaluate', 'discuss', and 'take a position'.

To help reach your own point of view on the facts or ideas:

• read some other researchers' points of view on the topic. Who do you feel is the most convincing?
• look for patterns in the data or references. Where is the evidence strongest?
• list several different interpretations. What are the real-life implications of each one? Which ones are likely to be most useful or beneficial? Which ones have some problems?
• discuss the facts and ideas with someone else. Do you agree with their point of view?

To develop your argument:

• list the different reasons for your point of view
• think about the different types and sources of evidence which you can use to support your point of view
• consider different ways that your point of view is similar to, and different from, the points of view of other researchers
• look for various ways to break your point of view into parts. For example, cost effectiveness, environmental sustainability, scope of real-world application.

To present your argument, make sure:

• your text develops a coherent argument where all the individual claims work together to support your overall point of view
• your reasoning for each claim is clear to the reader
• your assumptions are valid
• you have evidence for every claim you make
• you use evidence that is convincing and directly relevant.

Critical writing is common for research, postgraduate and advanced undergraduate writing. It has all the features of persuasive writing, with the added feature of at least one other point of view. While persuasive writing requires you to have your own point of view on an issue or topic, critical writing requires you to consider at least two points of view, including your own.

For example, you may explain a researcher's interpretation or argument and then evaluate the merits of the argument, or give your own alternative interpretation.

Examples of critical writing assignments include a critique of a journal article, or a literature review that identifies the strengths and weaknesses of existing research. The kinds of instructions for critical writing include: 'critique', 'debate', 'disagree' and 'evaluate'.

You need to:

• accurately summarise all or part of the work. This could include identifying the main interpretations, assumptions or methodology.
• have an opinion about the work. Appropriate types of opinion could include pointing out some problems with it, proposing an alternative approach that would be better, and/or defending the work against the critiques of others.
• provide evidence for your point of view. Depending on the specific assignment and the discipline, different types of evidence may be appropriate, such as logical reasoning, reference to authoritative sources and/or research data.

Critical writing requires strong writing skills. You need to thoroughly understand the topic and the issues. You need to develop an essay structure and paragraph structure that allows you to analyse different interpretations and develop your own argument, supported by evidence.

This material was developed by the Learning Hub (Academic Language and Learning), which offers workshops, face-to-face consultations and resources to support your learning. Find out more about how they can help you develop your communication, research and study skills .

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Writing for an Audience

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Learn how to identify your audience and craft your writing to meet their needs.

Imagine that you recently had a car accident and you were partially responsible. If you had to write and tell your family about the accident, what might you say? Imagine how you might tell the story differently if you were telling your friends about what happened. How might this version be different from the one you tell the insurance company? What details would you emphasize? Are there some details you might tell your friends that you might not emphasize or even mention at all in your letter to your family or the insurance company? Would the order in which you told the various details be different? As you can see, this illustrates the way that we customize our writing to appeal to a specific audience.

Assignments are often designed with a particular audience in mind. For example, if you are writing a business or legal memo, your intended audience is probably people with whom you work, perhaps your boss or your co-workers. If you are writing a proposal of some sort, the intended audience may be a professional but not someone with whom you are intimately acquainted. Just as what you say to your family and friends might be different than what you say to the insurance company, what and how you report information may vary depending on the audience.

Why is My Audience Important?

Knowing your audience helps you to make decisions about what information you should include, how you should arrange that information, and what kind of supporting details will be necessary for the reader to understand what you are presenting. It also influences the tone and structure of the document. To develop and present an effective argument, you need to be able to appeal to and address your audience. 

When writing an academic paper, try to remember that your instructor is not the only member of your audience. Although the instructor is often the only person who will read the finished product, customizing a paper to his or her level of knowledge can run the risk of leaving out important information, since many instructors know far more about your topic than the average reader would. In addition, omitting information that your instructor already knows can result in a weak or unbalanced paper. 

However, if you assume that your reader is less knowledgeable than you, you are likely to provide more details and better explanations, which usually results in a much stronger paper. While it is important to consider your instructor's needs when writing your papers, especially if he or she specifies particular requirements that you must meet, you should consider whether there is a specific intended audience for your assignment. 

To effectively plan your assignment, you need to figure out who your audience is and what specific needs they might have. The best place to begin is your assignment description. Look to see if your instructor specified an intended audience. If not, you might ask your instructor if there is a particular intended reader for the assignment. Common audiences include the following:

Generalized Group of Readers: Sometimes your audience is just a generalized group of readers. For example, your assignment might specify something like this: "Assume that your classmates are your audience." Generally, this means that your readers are college educated and know about as much (or as little) as you do on the subject. These readers will need you to provide some background information, as well as examples and illustrations to help them understand what you are presenting.

Professionals in the field: Sometimes your assignment might require you to address people within a particular field or profession. For example, a business assignment might specify the audience as other business professionals in the field. Likewise, for a legal memo, your readers might be a group of legal experts. If your readers are professional peers, you can assume they know the jargon and terminology common to that field. These readers may also expect you to write in the style and vocabulary that is common to the field or discipline. If your writing is designed for people with whom you work, you might be able to assume that they are also knowledgeable about the particular project or topic you are writing about.

The larger academic community: If you are writing an academic research paper, chances are you are writing for an academic community, similar to the readers of professional, peer-reviewed journals in your field. These readers will expect that your writing will conform to the conventions of this particular field. It's often helpful to look at the language and style that experts in the field use when writing for these kinds of journals, so pay special attention to this as you research. These readers will expect you to cite known experts in the field (this shows that you are well-read and have done your homework) and to contribute something new to the established body of knowledge.

Once you know who you are writing to or for, you can begin to consider the best way to address your audience and customize the paper meet their needs. Below are some things to consider:

What is the relationship between the writer and the reader? If you are in a position of authority over your readers, as might be the case if you are writing some sort of employment memo, your tone might be more instructive and authoritative. However, if you are writing to someone with more power than you, such as your boss, your tone should be more formal and polite. You would make suggestions rather than issue directives, for example. Always be polite and respectful to a reader!

How much does the reader know? Does the reader have more knowledge or less knowledge than you? Are they familiar with the jargon or terminology of this specific discipline, or will you need to define terms? Do they have the background knowledge (including the history of the topic or issue) necessary to understand your topic, or will you need to provide background information? You might also consider what information you can leave out. You want to make sure you provide all the information the reader needs, but you don't want to bog down the reader with information he or she already knows.

• Is the audience likely to agree or disagree with you? It's important to think about this before you begin writing, so you can write in a way that appeals to your audience. Sometimes you will be addressing an audience that agrees with you, so you'll be emphasizing why their point of view is a productive or beneficial one, and perhaps arguing in favor of a course of action or particular outcome. You'll want to reinforce their opinion, but try to avoid flattery or excessive compliments, since this can make you sound insincere.
• On other assignments, you will be writing to an audience that already has a particular opinion or stance on your topic, and your goal will be to change their minds or alter their points of view. You might be required to write to an audience that is opposed or even hostile to your ideas. Avoid telling an audience that their opinion is wrong or incorrect; instead, try to communicate why a change of opinion would be beneficial to them.

What will the reader do with the information? Will the reader be making a decision or taking a course of action based on the information you provide? If so, have you included all the information necessary for that person to make an intelligent decision or take action? Have you anticipated questions the reader might have and provided answers for them?

Once you've identified your audience and thought about the best way to appeal to them in your writing, it's often helpful to make a very informal list of what your audience already knows, what they need to know, why they need to know it, and how you can help them. Keep this close by so you can easily refer to it as you write, since it will be useful if you get stuck or aren't sure how to proceed.

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7 Considering Audience and Purpose in Academic Writing

Jenn Kepka and Melissa Elston

Learning Objectives:

• Understand the objective of an argumentative or persuasive piece of writing
• Demonstrate persuasive ideas that will appeal to a particular kind of reader or audience

Questions and Purpose

One of the major differences between high school and pre-college learning and the type of learning we emphasize in college is that you’re often given assignments that aren’t clear. This is done in part because instructors want to see what you can draw from an assignment; they want to see some interpretation of the topic, and there is often no one right answer to a writing assignment.

However, this can lead to confusion when you’re faced with what feels like a vague assignment that also seems to have strict grading guidelines. This assignment will help you get started in decoding college writing assignments by providing a list of questions and a checklist you can use to analyze a writing assignment before you get started.

1. Form a Question

Assignments come in a variety of ways. Sometimes, an instructor will present you with a handout that details the assignment, its expectations, and its due dates and other requirements. Sometimes, an instructor might just mention verbally in class that a term paper will be due at an assignment time. Often, you’ll be given an assignment with a set of instructions similar to this:

HISTORY 105: Write a thorough, thoughtful essay in which you discuss the major aims of Abraham Lincoln’s presidency. Use your textbook and in-class discussion notes as sources and guides. Include a conclusion that speculates on Lincoln’s success or failure in terms of these goals.

This assignment, which is drawn from a typical first-year history course, asks students to not only know about Abraham Lincoln but also to know about how to compose a complete, college-level essay. This can seem paralyzing. There’s so much to talk about! But we can break even this short piece of instruction down into bite-sized pieces that make tackling the assignment much easier.

First, from any assignment, we need to Form a Question. Usually, our goal will be to form a single question from the assignment. Looking at the assignment above, you can see there’s no single question already written out. Forming a question from a prompt gives you, the writer, a direction to go automatically. You can answer the question — once you have it.

So let’s compose a question.

You need to first break down the writing assignment. You can do this by highlighting the critical words. These are the words that give specific directions or show expectations.

HISTORY 105:  Write  a thorough, thoughtful  essay  in which you  discuss the major aims of Abraham Lincoln’s presidency .  Use your textbook and in-class discussion notes  as sources and guides. Include a  conclusion  that speculates on Lincoln’s success or failure  in terms of these goals.

These are the critical pieces that tell me what I’m going to write about. So, if I were to re-write this as a question, I might say:

What were the major aims of Abraham Lincoln’s presidency? Did he fail or succeed?

Note that you’ve wound up with two questions instead of one. That’s OK; that serves as a reminder that this assignment is asking you to do two separate things:

• Name the goals of Lincoln’s presidency.
• Discuss whether he met those goals.

Some college writing assignments will have questions already stated. Others, like the one above, do not. When there’s already a question, rewrite it in your own words. This will make it easier to get started.

For instance:

Assignment: Does Lincoln deserve the title “Great Emancipator?” What arguments could you put forward support this sobriquet?

Reworded: If Lincoln really deserves to be known as the “Great Emancipator,” what’s the best evidence to back that up?

Rewording this assignment makes it easier to understand. It’s a small thing, but if you’ve ever struggled with getting started on an assignment, you know that the smallest details — like unfamiliar terms (“sobriquet”) — can feel like major road blocks.

We also need to be on the look out for “why” questions. You’ll find a “why” in almost every college assignment you’re given, whether it’s written out or not. Think of the difference between these two questions:

What was the most important day in Harry Potter’s life?

What was the most important day in Harry Potter’s life, and why was it so important?

You can answer the first question with a single sentence, probably. An example of a plausible answer would be: The most important day in Harry Potter’s life was the day he became a wizard.

If someone asks you why you think that, though, you’ll have to get into an explanation — and that could take pages. Every college paper you write will be asking you to explain, prove, or show why you think something is the answer to the question being asked. Therefore, we’ll often find “and why?” added on to the end of our questions.

2. Check Your Assignment Comprehension

Often, when assignments fail, it’s not because the student completing the assignment can’t do the work that’s been assigned; it’s because somewhere along the way, something was misunderstood. In other words, it’s more likely that missing the point of an assignment will earn an F than missing a comma, and yet we tend to spend much more time worrying about grammar and spelling than we do thinking about the original understanding we have of an assignment.

To complete college work, you’ve got to start with understanding it. This is a hurdle for some of us; when a handout seems clear, or an assignment seems intuitive, we usually dive right in. However, if you’ve ever received an assignment back with a grade that confused or frustrated you, you’ll know that it’s worth it to stop and think before you get started.

Therefore, read all assignment information at least twice. Take notes on it just as you would a textbook. If there’s no handout for the assignment, create one for yourself — a typed or handwritten page that explains the guidelines and expectations as you understand them.

Using Your Question

Creating a question from an assignment opens up a possibility for conversation with classmates and your instructor about what the assignment means. You may find that instructors are resistant to answering too many specific questions about assignments because they want to encourage student writers to think for themselves. However, nearly everyone is receptive to clarifying questions.

So, in our last assignment, we came up with the question:

A student can now take this question with them to class and ask their fellow students if they came up with a similar idea from the assignment. They could also check in with their instructor by saying, “What I understood from the assignment was that you’d like us to answer the question, ‘What were the major aims of Abraham Lincoln’s presidency? Did he fail or succeed?’”

This is also a place where a college or university writing center can come in handy. Getting an outside perspective this early can help catch minor twists or turns of language that we can sometimes miss if we’re in a hurry.

And, in case you hadn’t guessed already, this is also a big incentive for getting started on writing assignments well in advance. Most instructors will happily answer questions about an assignment a week before it’s due, but few will be so cheerful if you send a message four hours before the deadline.

3. Consider Your Audience

In any piece of writing audience must be a consideration. Most of us already do this automatically.

Consider the following scenario: You attended a Flaming Fish concert over the weekend. How would you tell the following audiences about your experience at the show?

• A best friend
• Other Flaming Fish fans in an internet forum

Let’s take this scenario further. Imagine you attended the concert not as a fan, but as a newspaper entertainment reporter. How would you tell your general readership about your experience at the show? What language would you use? How would it differ from the language you used with your parent, friend, or fellow fans?

When you think about the person or people who will be hearing/reading your story, you are considering your audience. Audience considerations apply when approaching any speaking or writing task — including college-level writing assignments.

Considering Audience: Primary and Secondary Audiences

This consideration of audience is vital in all writing. Consider the different language you use when writing a paper for a class versus when you send a text message to your friend, or the different way you might talk in the parking lot with a few classmates versus how you speak in front of your teachers.

Thinking about the audience can also make it easier to get started on an assignment. In any writing assignment that will be graded, your primary audience will be the instructor who reads the final product of the paper. “Primary,” here, means “most important.” However, most papers have secondary audiences, too, that will also need to be considered.

For instance, in a writing class, you may be asked to submit your papers to at least one round of peer review or peer workshop before turning them in for a final grade. That means your classmates will be a secondary audience.

How does that change your assignment? Well, for some of us, there are topics that we wouldn’t choose to discuss with our classmates (particularly at the beginning of a term when we don’t know each other well). In addition, you can also assume that your classmates will have certain knowledge in common with you (for instance, they’ll know about the campus and some general student information), but you can usually also assume they won’t know much about other topics (your personal life, for example). That means you’ll need to consider this as you write your paper.

Knows/Doesn’t Know

In our history class, you could assume that everyone in class has the same knowledge about Abraham Lincoln because you’ve all completed the same readings and heard the same lectures. You can also safely assume your instructor has completed those readings. This means you won’t need to start your paper with a one-page summary of who Abraham Lincoln was (unless you’re asked).

However, you probably don’t all have the same opinions about Lincoln, which means you’ll need to spend more time in your writing explaining why you think the way you do.

When thinking about your audience, you can make a “Knows/Doesn’t Know” chart to figure out what you’ll need to include and what you can skip. Create a row for each audience, and then create a column for what they know and don’t know. Write your question at the top of the paper as a reminder. Then list ideas, facts, and issues that you think your audience might know or might not know or agree with.

The Doesn’t Know column will be the place to work on for most of your writing.

Online Writing and Audiences

One final consideration for audience comes with the new territory of online classes and class interaction. Anymore, much of our writing starts or ends up online. It is important to remember that any writing done online has a third, potential audience: Anyone. Think how easy it is to accidentally forward an e-mail to someone else (or to reply-all when you mean to only write back to one person). It’s also very easy to copy and paste someone else’s text and send it elsewhere. Even “friends-only” communications on sites like Facebook can easily be copied and shared without the writer’s permission.

The same is true for text you write in college classes. When you participate in a forum, share work online, or send electronic correspondence, it’s possible (though not likely) that your work can be shared to a broader audience than you intended.

So, should we all walk around in a paranoid bubble? Should we go back to writing only on typewriters and hand-delivering our work to other people? Clearly not! But do remember that the things you write today may be accessible in 5 months or 5 years. Put in the effort to communicate clearly your true thoughts, and don’t put into writing anything you wouldn’t be comfortable having shared with others.

On this note, your class may ask you to write beyond your comfort zone in some topics from time to time. Please be gentle and respectful with classmates’ work, and do not share their stories beyond the safe space of your course. Expect them to do the same for you. Speak with your instructor if you have questions about the confidentiality of your work.

4. Consider Your Purpose

As we head into any piece of writing, we always have a purpose in mind. Most of us would say that our purpose in completing any assignment is along the lines of “getting this done,” “getting a good grade,” or maybe, in the best case, “learning more about the topic.” When we’re analyzing an assignment, we look at the purpose that the assignment’s creator had in mind. For instance, when you’re assigned to write a book report over a novel that the entire class has read, why are you assigned to write it? Is it because the teacher hasn’t read the book and wants to learn what happens? (Let’s hope not!) Or is there something that instructor wants you to learn from writing the report?

If we can figure out that purpose underneath our assignments, then we can better answer the questions being asked and meet the requirements. So, when faced with a writing assignment, ask yourself: What does the teacher want to learn from or about me in this assignment? What does she want to see that I can do?

In the Abraham Lincoln assignment we’ve been working with, what does the instructor most likely want to know about her students?

Common Purposes

There are several common purposes that exist for college (and all) types of writing. Some common purposes are:

• To Summarize
• To Persuade
• To Illustrate
• To Entertain
• To Compare or Contrast
• To Show Causes or Effects
• To Classify or Divide
• To Tell a Story

Writing composition talk classes talk about the ways that certain styles of writing can automatically fit with these purposes. That means that, once you’ve figured out the purpose of a piece, you may be able to quickly fit the writing to a pre-set outline or type of writing.

For instance, in our Abraham Lincoln example, I know I’ll be asked to explain and persuade. There are two essay formats that fit neatly to that purpose, so I could begin my outline almost immediately. Likewise, when I’m asked to tell a story, I’m almost always going to be using time order — so I can immediately begin organizing the way that I’ll work.

Adapted from Better Writing from the Beginning by Jenn Kepka, CC BY 4.0  

From College to Career: A Handbook for Student Writers Copyright © by Jenn Kepka and Melissa Elston is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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6.1 Purpose, Audience, Tone, and Content

Learning objectives.

• Identify the four common academic purposes.
• Identify audience, tone, and content.
• Apply purpose, audience, tone, and content to a specific assignment.

Imagine reading one long block of text, with each idea blurring into the next. Even if you are reading a thrilling novel or an interesting news article, you will likely lose interest in what the author has to say very quickly. During the writing process, it is helpful to position yourself as a reader. Ask yourself whether you can focus easily on each point you make. One technique that effective writers use is to begin a fresh paragraph for each new idea they introduce.

Paragraphs separate ideas into logical, manageable chunks. One paragraph focuses on only one main idea and presents coherent sentences to support that one point. Because all the sentences in one paragraph support the same point, a paragraph may stand on its own. To create longer assignments and to discuss more than one point, writers group together paragraphs.

Three elements shape the content of each paragraph:

• Purpose . The reason the writer composes the paragraph.
• Tone . The attitude the writer conveys about the paragraph’s subject.
• Audience . The individual or group whom the writer intends to address.

Figure 6.1 Purpose, Audience, Tone, and Content Triangle

The assignment’s purpose, audience, and tone dictate what the paragraph covers and how it will support one main point. This section covers how purpose, audience, and tone affect reading and writing paragraphs.

Identifying Common Academic Purposes

The purpose for a piece of writing identifies the reason you write a particular document. Basically, the purpose of a piece of writing answers the question “Why?” For example, why write a play? To entertain a packed theater. Why write instructions to the babysitter? To inform him or her of your schedule and rules. Why write a letter to your congressman? To persuade him to address your community’s needs.

In academic settings, the reasons for writing fulfill four main purposes: to summarize, to analyze, to synthesize, and to evaluate. You will encounter these four purposes not only as you read for your classes but also as you read for work or pleasure. Because reading and writing work together, your writing skills will improve as you read. To learn more about reading in the writing process, see Chapter 8 “The Writing Process: How Do I Begin?” .

Eventually, your instructors will ask you to complete assignments specifically designed to meet one of the four purposes. As you will see, the purpose for writing will guide you through each part of the paper, helping you make decisions about content and style. For now, identifying these purposes by reading paragraphs will prepare you to write individual paragraphs and to build longer assignments.

Summary Paragraphs

A summary shrinks a large amount of information into only the essentials. You probably summarize events, books, and movies daily. Think about the last blockbuster movie you saw or the last novel you read. Chances are, at some point in a casual conversation with a friend, coworker, or classmate, you compressed all the action in a two-hour film or in a two-hundred-page book into a brief description of the major plot movements. While in conversation, you probably described the major highlights, or the main points in just a few sentences, using your own vocabulary and manner of speaking.

Similarly, a summary paragraph condenses a long piece of writing into a smaller paragraph by extracting only the vital information. A summary uses only the writer’s own words. Like the summary’s purpose in daily conversation, the purpose of an academic summary paragraph is to maintain all the essential information from a longer document. Although shorter than the original piece of writing, a summary should still communicate all the key points and key support. In other words, summary paragraphs should be succinct and to the point.

A summary of the report should present all the main points and supporting details in brief. Read the following summary of the report written by a student:

Notice how the summary retains the key points made by the writers of the original report but omits most of the statistical data. Summaries need not contain all the specific facts and figures in the original document; they provide only an overview of the essential information.

Analysis Paragraphs

An analysis separates complex materials in their different parts and studies how the parts relate to one another. The analysis of simple table salt, for example, would require a deconstruction of its parts—the elements sodium (Na) and chloride (Cl). Then, scientists would study how the two elements interact to create the compound NaCl, or sodium chloride, which is also called simple table salt.

Analysis is not limited to the sciences, of course. An analysis paragraph in academic writing fulfills the same purpose. Instead of deconstructing compounds, academic analysis paragraphs typically deconstruct documents. An analysis takes apart a primary source (an essay, a book, an article, etc.) point by point. It communicates the main points of the document by examining individual points and identifying how the points relate to one another.

Take a look at a student’s analysis of the journal report.

Notice how the analysis does not simply repeat information from the original report, but considers how the points within the report relate to one another. By doing this, the student uncovers a discrepancy between the points that are backed up by statistics and those that require additional information. Analyzing a document involves a close examination of each of the individual parts and how they work together.

Synthesis Paragraphs

A synthesis combines two or more items to create an entirely new item. Consider the electronic musical instrument aptly named the synthesizer. It looks like a simple keyboard but displays a dashboard of switches, buttons, and levers. With the flip of a few switches, a musician may combine the distinct sounds of a piano, a flute, or a guitar—or any other combination of instruments—to create a new sound. The purpose of the synthesizer is to blend together the notes from individual instruments to form new, unique notes.

The purpose of an academic synthesis is to blend individual documents into a new document. An academic synthesis paragraph considers the main points from one or more pieces of writing and links the main points together to create a new point, one not replicated in either document.

Take a look at a student’s synthesis of several sources about underage drinking.

Notice how the synthesis paragraphs consider each source and use information from each to create a new thesis. A good synthesis does not repeat information; the writer uses a variety of sources to create a new idea.

Evaluation Paragraphs

An evaluation judges the value of something and determines its worth. Evaluations in everyday experiences are often not only dictated by set standards but also influenced by opinion and prior knowledge. For example, at work, a supervisor may complete an employee evaluation by judging his subordinate’s performance based on the company’s goals. If the company focuses on improving communication, the supervisor will rate the employee’s customer service according to a standard scale. However, the evaluation still depends on the supervisor’s opinion and prior experience with the employee. The purpose of the evaluation is to determine how well the employee performs at his or her job.

An academic evaluation communicates your opinion, and its justifications, about a document or a topic of discussion. Evaluations are influenced by your reading of the document, your prior knowledge, and your prior experience with the topic or issue. Because an evaluation incorporates your point of view and reasons for your point of view, it typically requires more critical thinking and a combination of summary, analysis, and synthesis skills. Thus evaluation paragraphs often follow summary, analysis, and synthesis paragraphs. Read a student’s evaluation paragraph.

Notice how the paragraph incorporates the student’s personal judgment within the evaluation. Evaluating a document requires prior knowledge that is often based on additional research.

When reviewing directions for assignments, look for the verbs summarize , analyze , synthesize , or evaluate . Instructors often use these words to clearly indicate the assignment’s purpose. These words will cue you on how to complete the assignment because you will know its exact purpose.

Read the following paragraphs about four films and then identify the purpose of each paragraph.

• This film could easily have been cut down to less than two hours. By the final scene, I noticed that most of my fellow moviegoers were snoozing in their seats and were barely paying attention to what was happening on screen. Although the director sticks diligently to the book, he tries too hard to cram in all the action, which is just too ambitious for such a detail-oriented story. If you want my advice, read the book and give the movie a miss.
• During the opening scene, we learn that the character Laura is adopted and that she has spent the past three years desperately trying to track down her real parents. Having exhausted all the usual options—adoption agencies, online searches, family trees, and so on—she is on the verge of giving up when she meets a stranger on a bus. The chance encounter leads to a complicated chain of events that ultimately result in Laura getting her lifelong wish. But is it really what she wants? Throughout the rest of the film, Laura discovers that sometimes the past is best left where it belongs.
• To create the feeling of being gripped in a vice, the director, May Lee, uses a variety of elements to gradually increase the tension. The creepy, haunting melody that subtly enhances the earlier scenes becomes ever more insistent, rising to a disturbing crescendo toward the end of the movie. The desperation of the actors, combined with the claustrophobic atmosphere and tight camera angles create a realistic firestorm, from which there is little hope of escape. Walking out of the theater at the end feels like staggering out of a Roman dungeon.
• The scene in which Campbell and his fellow prisoners assist the guards in shutting down the riot immediately strikes the viewer as unrealistic. Based on the recent reports on prison riots in both Detroit and California, it seems highly unlikely that a posse of hardened criminals will intentionally help their captors at the risk of inciting future revenge from other inmates. Instead, both news reports and psychological studies indicate that prisoners who do not actively participate in a riot will go back to their cells and avoid conflict altogether. Examples of this lack of attention to detail occur throughout the film, making it almost unbearable to watch.

Collaboration

Share with a classmate and compare your answers.

Writing at Work

Thinking about the purpose of writing a report in the workplace can help focus and structure the document. A summary should provide colleagues with a factual overview of your findings without going into too much specific detail. In contrast, an evaluation should include your personal opinion, along with supporting evidence, research, or examples to back it up. Listen for words such as summarize , analyze , synthesize , or evaluate when your boss asks you to complete a report to help determine a purpose for writing.

Consider the essay most recently assigned to you. Identify the most effective academic purpose for the assignment.

My assignment: ____________________________________________

My purpose: ____________________________________________

Identifying the Audience

Imagine you must give a presentation to a group of executives in an office. Weeks before the big day, you spend time creating and rehearsing the presentation. You must make important, careful decisions not only about the content but also about your delivery. Will the presentation require technology to project figures and charts? Should the presentation define important words, or will the executives already know the terms? Should you wear your suit and dress shirt? The answers to these questions will help you develop an appropriate relationship with your audience, making them more receptive to your message.

Now imagine you must explain the same business concepts from your presentation to a group of high school students. Those important questions you previously answered may now require different answers. The figures and charts may be too sophisticated, and the terms will certainly require definitions. You may even reconsider your outfit and sport a more casual look. Because the audience has shifted, your presentation and delivery will shift as well to create a new relationship with the new audience.

In these two situations, the audience—the individuals who will watch and listen to the presentation—plays a role in the development of presentation. As you prepare the presentation, you visualize the audience to anticipate their expectations and reactions. What you imagine affects the information you choose to present and how you will present it. Then, during the presentation, you meet the audience in person and discover immediately how well you perform.

Although the audience for writing assignments—your readers—may not appear in person, they play an equally vital role. Even in everyday writing activities, you identify your readers’ characteristics, interests, and expectations before making decisions about what you write. In fact, thinking about audience has become so common that you may not even detect the audience-driven decisions.

For example, you update your status on a social networking site with the awareness of who will digitally follow the post. If you want to brag about a good grade, you may write the post to please family members. If you want to describe a funny moment, you may write with your friends’ senses of humor in mind. Even at work, you send e-mails with an awareness of an unintended receiver who could intercept the message.

In other words, being aware of “invisible” readers is a skill you most likely already possess and one you rely on every day. Consider the following paragraphs. Which one would the author send to her parents? Which one would she send to her best friend?

Last Saturday, I volunteered at a local hospital. The visit was fun and rewarding. I even learned how to do cardiopulmonary resuscitation, or CPR. Unfortunately, I think caught a cold from one of the patients. This week, I will rest in bed and drink plenty of clear fluids. I hope I am well by next Saturday to volunteer again.

OMG! You won’t believe this! My advisor forced me to do my community service hours at this hospital all weekend! We learned CPR but we did it on dummies, not even real peeps. And some kid sneezed on me and got me sick! I was so bored and sniffling all weekend; I hope I don’t have to go back next week. I def do NOT want to miss the basketball tournament!

Most likely, you matched each paragraph to its intended audience with little hesitation. Because each paragraph reveals the author’s relationship with her intended readers, you can identify the audience fairly quickly. When writing your own paragraphs, you must engage with your audience to build an appropriate relationship given your subject. Imagining your readers during each stage of the writing process will help you make decisions about your writing. Ultimately, the people you visualize will affect what and how you write.

While giving a speech, you may articulate an inspiring or critical message, but if you left your hair a mess and laced up mismatched shoes, your audience would not take you seriously. They may be too distracted by your appearance to listen to your words.

Similarly, grammar and sentence structure serve as the appearance of a piece of writing. Polishing your work using correct grammar will impress your readers and allow them to focus on what you have to say.

Because focusing on audience will enhance your writing, your process, and your finished product, you must consider the specific traits of your audience members. Use your imagination to anticipate the readers’ demographics, education, prior knowledge, and expectations.

• Demographics. These measure important data about a group of people, such as their age range, their ethnicity, their religious beliefs, or their gender. Certain topics and assignments will require these kinds of considerations about your audience. For other topics and assignments, these measurements may not influence your writing in the end. Regardless, it is important to consider demographics when you begin to think about your purpose for writing.
• Education. Education considers the audience’s level of schooling. If audience members have earned a doctorate degree, for example, you may need to elevate your style and use more formal language. Or, if audience members are still in college, you could write in a more relaxed style. An audience member’s major or emphasis may also dictate your writing.
• Prior knowledge. This refers to what the audience already knows about your topic. If your readers have studied certain topics, they may already know some terms and concepts related to the topic. You may decide whether to define terms and explain concepts based on your audience’s prior knowledge. Although you cannot peer inside the brains of your readers to discover their knowledge, you can make reasonable assumptions. For instance, a nursing major would presumably know more about health-related topics than a business major would.
• Expectations. These indicate what readers will look for while reading your assignment. Readers may expect consistencies in the assignment’s appearance, such as correct grammar and traditional formatting like double-spaced lines and legible font. Readers may also have content-based expectations given the assignment’s purpose and organization. In an essay titled “The Economics of Enlightenment: The Effects of Rising Tuition,” for example, audience members may expect to read about the economic repercussions of college tuition costs.

On your own sheet of paper, generate a list of characteristics under each category for each audience. This list will help you later when you read about tone and content.

1. Your classmates

• Demographics ____________________________________________
• Education ____________________________________________
• Prior knowledge ____________________________________________
• Expectations ____________________________________________

2. Your instructor

3. The head of your academic department

4. Now think about your next writing assignment. Identify the purpose (you may use the same purpose listed in Note 6.12 “Exercise 2” ), and then identify the audience. Create a list of characteristics under each category.

My audience: ____________________________________________

Please share with a classmate and compare your answers.

Keep in mind that as your topic shifts in the writing process, your audience may also shift. For more information about the writing process, see Chapter 8 “The Writing Process: How Do I Begin?” .

Also, remember that decisions about style depend on audience, purpose, and content. Identifying your audience’s demographics, education, prior knowledge, and expectations will affect how you write, but purpose and content play an equally important role. The next subsection covers how to select an appropriate tone to match the audience and purpose.

Selecting an Appropriate Tone

Tone identifies a speaker’s attitude toward a subject or another person. You may pick up a person’s tone of voice fairly easily in conversation. A friend who tells you about her weekend may speak excitedly about a fun skiing trip. An instructor who means business may speak in a low, slow voice to emphasize her serious mood. Or, a coworker who needs to let off some steam after a long meeting may crack a sarcastic joke.

Just as speakers transmit emotion through voice, writers can transmit through writing a range of attitudes, from excited and humorous to somber and critical. These emotions create connections among the audience, the author, and the subject, ultimately building a relationship between the audience and the text. To stimulate these connections, writers intimate their attitudes and feelings with useful devices, such as sentence structure, word choice, punctuation, and formal or informal language. Keep in mind that the writer’s attitude should always appropriately match the audience and the purpose.

Read the following paragraph and consider the writer’s tone. How would you describe the writer’s attitude toward wildlife conservation?

Many species of plants and animals are disappearing right before our eyes. If we don’t act fast, it might be too late to save them. Human activities, including pollution, deforestation, hunting, and overpopulation, are devastating the natural environment. Without our help, many species will not survive long enough for our children to see them in the wild. Take the tiger, for example. Today, tigers occupy just 7 percent of their historical range, and many local populations are already extinct. Hunted for their beautiful pelt and other body parts, the tiger population has plummeted from one hundred thousand in 1920 to just a few thousand. Contact your local wildlife conservation society today to find out how you can stop this terrible destruction.

Think about the assignment and purpose you selected in Note 6.12 “Exercise 2” , and the audience you selected in Note 6.16 “Exercise 3” . Now, identify the tone you would use in the assignment.

My tone: ____________________________________________

Choosing Appropriate, Interesting Content

Content refers to all the written substance in a document. After selecting an audience and a purpose, you must choose what information will make it to the page. Content may consist of examples, statistics, facts, anecdotes, testimonies, and observations, but no matter the type, the information must be appropriate and interesting for the audience and purpose. An essay written for third graders that summarizes the legislative process, for example, would have to contain succinct and simple content.

Content is also shaped by tone. When the tone matches the content, the audience will be more engaged, and you will build a stronger relationship with your readers. Consider that audience of third graders. You would choose simple content that the audience will easily understand, and you would express that content through an enthusiastic tone. The same considerations apply to all audiences and purposes.

Match the content in the box to the appropriate audience and purpose. On your own sheet of paper, write the correct letter next to the number.

• Whereas economist Holmes contends that the financial crisis is far from over, the presidential advisor Jones points out that it is vital to catch the first wave of opportunity to increase market share. We can use elements of both experts’ visions. Let me explain how.
• In 2000, foreign money flowed into the United States, contributing to easy credit conditions. People bought larger houses than they could afford, eventually defaulting on their loans as interest rates rose.
• The Emergency Economic Stabilization Act, known by most of us as the humungous government bailout, caused mixed reactions. Although supported by many political leaders, the statute provoked outrage among grassroots groups. In their opinion, the government was actually rewarding banks for their appalling behavior.

Audience: An instructor

Purpose: To analyze the reasons behind the 2007 financial crisis

Content: ____________________________________________

Audience: Classmates

Purpose: To summarize the effects of the $700 billion government bailout

Audience: An employer

Purpose: To synthesize two articles on preparing businesses for economic recovery

Using the assignment, purpose, audience, and tone from Note 6.18 “Exercise 4” , generate a list of content ideas. Remember that content consists of examples, statistics, facts, anecdotes, testimonies, and observations.

My content ideas: ____________________________________________

Key Takeaways

• Paragraphs separate ideas into logical, manageable chunks of information.
• The content of each paragraph and document is shaped by purpose, audience, and tone.
• The four common academic purposes are to summarize, to analyze, to synthesize, and to evaluate.
• Identifying the audience’s demographics, education, prior knowledge, and expectations will affect how and what you write.
• Devices such as sentence structure, word choice, punctuation, and formal or informal language communicate tone and create a relationship between the writer and his or her audience.
• Content may consist of examples, statistics, facts, anecdotes, testimonies, and observations. All content must be appropriate and interesting for the audience, purpose and tone.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Word Choice

What this handout is about.

This handout can help you revise your papers for word-level clarity, eliminate wordiness and avoid clichés, find the words that best express your ideas, and choose words that suit an academic audience.

Introduction

Writing is a series of choices. As you work on a paper, you choose your topic, your approach, your sources, and your thesis; when it’s time to write, you have to choose the words you will use to express your ideas and decide how you will arrange those words into sentences and paragraphs. As you revise your draft, you make more choices. You might ask yourself, “Is this really what I mean?” or “Will readers understand this?” or “Does this sound good?” Finding words that capture your meaning and convey that meaning to your readers is challenging. When your instructors write things like “awkward,” “vague,” or “wordy” on your draft, they are letting you know that they want you to work on word choice. This handout will explain some common issues related to word choice and give you strategies for choosing the best words as you revise your drafts.

As you read further into the handout, keep in mind that it can sometimes take more time to “save” words from your original sentence than to write a brand new sentence to convey the same meaning or idea. Don’t be too attached to what you’ve already written; if you are willing to start a sentence fresh, you may be able to choose words with greater clarity.

For tips on making more substantial revisions, take a look at our handouts on reorganizing drafts and revising drafts .

“Awkward,” “vague,” and “unclear” word choice

So: you write a paper that makes perfect sense to you, but it comes back with “awkward” scribbled throughout the margins. Why, you wonder, are instructors so fond of terms like “awkward”? Most instructors use terms like this to draw your attention to sentences they had trouble understanding and to encourage you to rewrite those sentences more clearly.

Difficulties with word choice aren’t the only cause of awkwardness, vagueness, or other problems with clarity. Sometimes a sentence is hard to follow because there is a grammatical problem with it or because of the syntax (the way the words and phrases are put together). Here’s an example: “Having finished with studying, the pizza was quickly eaten.” This sentence isn’t hard to understand because of the words I chose—everybody knows what studying, pizza, and eating are. The problem here is that readers will naturally assume that first bit of the sentence “(Having finished with studying”) goes with the next noun that follows it—which, in this case, is “the pizza”! It doesn’t make a lot of sense to imply that the pizza was studying. What I was actually trying to express was something more like this: “Having finished with studying, the students quickly ate the pizza.” If you have a sentence that has been marked “awkward,” “vague,” or “unclear,” try to think about it from a reader’s point of view—see if you can tell where it changes direction or leaves out important information.

Sometimes, though, problems with clarity are a matter of word choice. See if you recognize any of these issues:

• Misused words —the word doesn’t actually mean what the writer thinks it does. Example : Cree Indians were a monotonous culture until French and British settlers arrived. Revision: Cree Indians were a homogenous culture.
• Words with unwanted connotations or meanings. Example : I sprayed the ants in their private places. Revision: I sprayed the ants in their hiding places.
• Using a pronoun when readers can’t tell whom/what it refers to. Example : My cousin Jake hugged my brother Trey, even though he didn’t like him very much. Revision: My cousin Jake hugged my brother Trey, even though Jake doesn’t like Trey very much.
• Jargon or technical terms that make readers work unnecessarily hard. Maybe you need to use some of these words because they are important terms in your field, but don’t throw them in just to “sound smart.” Example : The dialectical interface between neo-Platonists and anti-disestablishment Catholics offers an algorithm for deontological thought. Revision : The dialogue between neo-Platonists and certain Catholic thinkers is a model for deontological thought.
• Loaded language. Sometimes we as writers know what we mean by a certain word, but we haven’t ever spelled that out for readers. We rely too heavily on that word, perhaps repeating it often, without clarifying what we are talking about. Example : Society teaches young girls that beauty is their most important quality. In order to prevent eating disorders and other health problems, we must change society. Revision : Contemporary American popular media, like magazines and movies, teach young girls that beauty is their most important quality. In order to prevent eating disorders and other health problems, we must change the images and role models girls are offered.

Sometimes the problem isn’t choosing exactly the right word to express an idea—it’s being “wordy,” or using words that your reader may regard as “extra” or inefficient. Take a look at the following list for some examples. On the left are some phrases that use three, four, or more words where fewer will do; on the right are some shorter substitutes:

Keep an eye out for wordy constructions in your writing and see if you can replace them with more concise words or phrases.

In academic writing, it’s a good idea to limit your use of clichés. Clichés are catchy little phrases so frequently used that they have become trite, corny, or annoying. They are problematic because their overuse has diminished their impact and because they require several words where just one would do.

The main way to avoid clichés is first to recognize them and then to create shorter, fresher equivalents. Ask yourself if there is one word that means the same thing as the cliché. If there isn’t, can you use two or three words to state the idea your own way? Below you will see five common clichés, with some alternatives to their right. As a challenge, see how many alternatives you can create for the final two examples.

Try these yourself:

Writing for an academic audience

When you choose words to express your ideas, you have to think not only about what makes sense and sounds best to you, but what will make sense and sound best to your readers. Thinking about your audience and their expectations will help you make decisions about word choice.

Some writers think that academic audiences expect them to “sound smart” by using big or technical words. But the most important goal of academic writing is not to sound smart—it is to communicate an argument or information clearly and convincingly. It is true that academic writing has a certain style of its own and that you, as a student, are beginning to learn to read and write in that style. You may find yourself using words and grammatical constructions that you didn’t use in your high school writing. The danger is that if you consciously set out to “sound smart” and use words or structures that are very unfamiliar to you, you may produce sentences that your readers can’t understand.

When writing for your professors, think simplicity. Using simple words does not indicate simple thoughts. In an academic argument paper, what makes the thesis and argument sophisticated are the connections presented in simple, clear language.

Keep in mind, though, that simple and clear doesn’t necessarily mean casual. Most instructors will not be pleased if your paper looks like an instant message or an email to a friend. It’s usually best to avoid slang and colloquialisms. Take a look at this example and ask yourself how a professor would probably respond to it if it were the thesis statement of a paper: “Moulin Rouge really bit because the singing sucked and the costume colors were nasty, KWIM?”

Selecting and using key terms

When writing academic papers, it is often helpful to find key terms and use them within your paper as well as in your thesis. This section comments on the crucial difference between repetition and redundancy of terms and works through an example of using key terms in a thesis statement.

Repetition vs. redundancy

These two phenomena are not necessarily the same. Repetition can be a good thing. Sometimes we have to use our key terms several times within a paper, especially in topic sentences. Sometimes there is simply no substitute for the key terms, and selecting a weaker term as a synonym can do more harm than good. Repeating key terms emphasizes important points and signals to the reader that the argument is still being supported. This kind of repetition can give your paper cohesion and is done by conscious choice.

In contrast, if you find yourself frustrated, tiredly repeating the same nouns, verbs, or adjectives, or making the same point over and over, you are probably being redundant. In this case, you are swimming aimlessly around the same points because you have not decided what your argument really is or because you are truly fatigued and clarity escapes you. Refer to the “Strategies” section below for ideas on revising for redundancy.

Building clear thesis statements

Writing clear sentences is important throughout your writing. For the purposes of this handout, let’s focus on the thesis statement—one of the most important sentences in academic argument papers. You can apply these ideas to other sentences in your papers.

A common problem with writing good thesis statements is finding the words that best capture both the important elements and the significance of the essay’s argument. It is not always easy to condense several paragraphs or several pages into concise key terms that, when combined in one sentence, can effectively describe the argument.

However, taking the time to find the right words offers writers a significant edge. Concise and appropriate terms will help both the writer and the reader keep track of what the essay will show and how it will show it. Graders, in particular, like to see clearly stated thesis statements. (For more on thesis statements in general, please refer to our handout .)

Example : You’ve been assigned to write an essay that contrasts the river and shore scenes in Mark Twain’s Huckleberry Finn. You work on it for several days, producing three versions of your thesis:

Version 1 : There are many important river and shore scenes in Huckleberry Finn.

Version 2 : The contrasting river and shore scenes in Huckleberry Finn suggest a return to nature.

Version 3 : Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

Let’s consider the word choice issues in these statements. In Version 1, the word “important”—like “interesting”—is both overused and vague; it suggests that the author has an opinion but gives very little indication about the framework of that opinion. As a result, your reader knows only that you’re going to talk about river and shore scenes, but not what you’re going to say. Version 2 is an improvement: the words “return to nature” give your reader a better idea where the paper is headed. On the other hand, they still do not know how this return to nature is crucial to your understanding of the novel.

Finally, you come up with Version 3, which is a stronger thesis because it offers a sophisticated argument and the key terms used to make this argument are clear. At least three key terms or concepts are evident: the contrast between river and shore scenes, a return to nature, and American democratic ideals.

By itself, a key term is merely a topic—an element of the argument but not the argument itself. The argument, then, becomes clear to the reader through the way in which you combine key terms.

Strategies for successful word choice

• Be careful when using words you are unfamiliar with. Look at how they are used in context and check their dictionary definitions.
• Be careful when using the thesaurus. Each word listed as a synonym for the word you’re looking up may have its own unique connotations or shades of meaning. Use a dictionary to be sure the synonym you are considering really fits what you are trying to say.
• Under the present conditions of our society, marriage practices generally demonstrate a high degree of homogeneity.
• In our culture, people tend to marry others who are like themselves. (Longman, p. 452)
• Before you revise for accurate and strong adjectives, make sure you are first using accurate and strong nouns and verbs. For example, if you were revising the sentence “This is a good book that tells about the Revolutionary War,” think about whether “book” and “tells” are as strong as they could be before you worry about “good.” (A stronger sentence might read “The novel describes the experiences of a soldier during the Revolutionary War.” “Novel” tells us what kind of book it is, and “describes” tells us more about how the book communicates information.)
• Try the slash/option technique, which is like brainstorming as you write. When you get stuck, write out two or more choices for a questionable word or a confusing sentence, e.g., “questionable/inaccurate/vague/inappropriate.” Pick the word that best indicates your meaning or combine different terms to say what you mean.
• Look for repetition. When you find it, decide if it is “good” repetition (using key terms that are crucial and helpful to meaning) or “bad” repetition (redundancy or laziness in reusing words).
• Write your thesis in five different ways. Make five different versions of your thesis sentence. Compose five sentences that express your argument. Try to come up with four alternatives to the thesis sentence you’ve already written. Find five possible ways to communicate your argument in one sentence to your reader. (We’ve just used this technique—which of the last five sentences do you prefer?)Whenever we write a sentence we make choices. Some are less obvious than others, so that it can often feel like we’ve written the sentence the only way we know how. By writing out five different versions of your thesis, you can begin to see your range of choices. The final version may be a combination of phrasings and words from all five versions, or the one version that says it best. By literally spelling out some possibilities for yourself, you will be able to make better decisions.
• Read your paper out loud and at… a… slow… pace. You can do this alone or with a friend, roommate, TA, etc. When read out loud, your written words should make sense to both you and other listeners. If a sentence seems confusing, rewrite it to make the meaning clear.
• Instead of reading the paper itself, put it down and just talk through your argument as concisely as you can. If your listener quickly and easily comprehends your essay’s main point and significance, you should then make sure that your written words are as clear as your oral presentation was. If, on the other hand, your listener keeps asking for clarification, you will need to work on finding the right terms for your essay. If you do this in exchange with a friend or classmate, rest assured that whether you are the talker or the listener, your articulation skills will develop.
• Have someone not familiar with the issue read the paper and point out words or sentences they find confusing. Do not brush off this reader’s confusion by assuming they simply doesn’t know enough about the topic. Instead, rewrite the sentences so that your “outsider” reader can follow along at all times.
• Check out the Writing Center’s handouts on style , passive voice , and proofreading for more tips.

Questions to ask yourself

• Am I sure what each word I use really means? Am I positive, or should I look it up?
• Have I found the best word or just settled for the most obvious, or the easiest, one?
• Am I trying too hard to impress my reader?
• What’s the easiest way to write this sentence? (Sometimes it helps to answer this question by trying it out loud. How would you say it to someone?)
• What are the key terms of my argument?
• Can I outline out my argument using only these key terms? What others do I need? Which do I not need?
• Have I created my own terms, or have I simply borrowed what looked like key ones from the assignment? If I’ve borrowed the terms, can I find better ones in my own vocabulary, the texts, my notes, the dictionary, or the thesaurus to make myself clearer?
• Are my key terms too specific? (Do they cover the entire range of my argument?) Can I think of specific examples from my sources that fall under the key term?
• Are my key terms too vague? (Do they cover more than the range of my argument?)

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Cook, Claire Kehrwald. 1985. Line by Line: How to Improve Your Own Writing . Boston: Houghton Mifflin.

Grossman, Ellie. 1997. The Grammatically Correct Handbook: A Lively and Unorthodox Review of Common English for the Linguistically Challenged . New York: Hyperion.

Houghton Mifflin. 1996. The American Heritage Book of English Usage: A Practical and Authoritative Guide to Contemporary English . Boston: Houghton Mifflin.

O’Conner, Patricia. 2010. Woe Is I: The Grammarphobe’s Guide to Better English in Plain English , 3rd ed. New York: Penguin Publishing Group.

Tarshis, Barry. 1998. How to Be Your Own Best Editor: The Toolkit for Everyone Who Writes . New York: Three Rivers Press.

Williams, Joseph, and Joseph Bizup. 2017. Style: Lessons in Clarity and Grace , 12th ed. Boston: Pearson.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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What is an Essay?

10 May, 2020

11 minutes read

Author:  Tomas White

Well, beyond a jumble of words usually around 2,000 words or so - what is an essay, exactly? Whether you’re taking English, sociology, history, biology, art, or a speech class, it’s likely you’ll have to write an essay or two. So how is an essay different than a research paper or a review? Let’s find out!

Defining the Term – What is an Essay?

The essay is a written piece that is designed to present an idea, propose an argument, express the emotion or initiate debate. It is a tool that is used to present writer’s ideas in a non-fictional way. Multiple applications of this type of writing go way beyond, providing political manifestos and art criticism as well as personal observations and reflections of the author.

An essay can be as short as 500 words, it can also be 5000 words or more.  However, most essays fall somewhere around 1000 to 3000 words ; this word range provides the writer enough space to thoroughly develop an argument and work to convince the reader of the author’s perspective regarding a particular issue.  The topics of essays are boundless: they can range from the best form of government to the benefits of eating peppermint leaves daily. As a professional provider of custom writing, our service has helped thousands of customers to turn in essays in various forms and disciplines.

Origins of the Essay

Over the course of more than six centuries essays were used to question assumptions, argue trivial opinions and to initiate global discussions. Let’s have a closer look into historical progress and various applications of this literary phenomenon to find out exactly what it is.

Today’s modern word “essay” can trace its roots back to the French “essayer” which translates closely to mean “to attempt” .  This is an apt name for this writing form because the essay’s ultimate purpose is to attempt to convince the audience of something.  An essay’s topic can range broadly and include everything from the best of Shakespeare’s plays to the joys of April.

The essay comes in many shapes and sizes; it can focus on a personal experience or a purely academic exploration of a topic.  Essays are classified as a subjective writing form because while they include expository elements, they can rely on personal narratives to support the writer’s viewpoint.  The essay genre includes a diverse array of academic writings ranging from literary criticism to meditations on the natural world.  Most typically, the essay exists as a shorter writing form; essays are rarely the length of a novel.  However, several historic examples, such as John Locke’s seminal work “An Essay Concerning Human Understanding” just shows that a well-organized essay can be as long as a novel.

The Essay in Literature

The essay enjoys a long and renowned history in literature.  They first began gaining in popularity in the early 16 th century, and their popularity has continued today both with original writers and ghost writers.  Many readers prefer this short form in which the writer seems to speak directly to the reader, presenting a particular claim and working to defend it through a variety of means.  Not sure if you’ve ever read a great essay? You wouldn’t believe how many pieces of literature are actually nothing less than essays, or evolved into more complex structures from the essay. Check out this list of literary favorites:

• The Book of My Lives by Aleksandar Hemon
• Notes of a Native Son by James Baldwin
• Against Interpretation by Susan Sontag
• High-Tide in Tucson: Essays from Now and Never by Barbara Kingsolver
• Slouching Toward Bethlehem by Joan Didion
• Naked by David Sedaris
• Walden; or, Life in the Woods by Henry David Thoreau

Pretty much as long as writers have had something to say, they’ve created essays to communicate their viewpoint on pretty much any topic you can think of!

The Essay in Academics

Not only are students required to read a variety of essays during their academic education, but they will likely be required to write several different kinds of essays throughout their scholastic career.  Don’t love to write?  Then consider working with a ghost essay writer !  While all essays require an introduction, body paragraphs in support of the argumentative thesis statement, and a conclusion, academic essays can take several different formats in the way they approach a topic.  Common essays required in high school, college, and post-graduate classes include:

Five paragraph essay

This is the most common type of a formal essay. The type of paper that students are usually exposed to when they first hear about the concept of the essay itself. It follows easy outline structure – an opening introduction paragraph; three body paragraphs to expand the thesis; and conclusion to sum it up.

Argumentative essay

These essays are commonly assigned to explore a controversial issue.  The goal is to identify the major positions on either side and work to support the side the writer agrees with while refuting the opposing side’s potential arguments.

Compare and Contrast essay

This essay compares two items, such as two poems, and works to identify similarities and differences, discussing the strength and weaknesses of each.  This essay can focus on more than just two items, however.  The point of this essay is to reveal new connections the reader may not have considered previously.

Definition essay

This essay has a sole purpose – defining a term or a concept in as much detail as possible. Sounds pretty simple, right? Well, not quite. The most important part of the process is picking up the word. Before zooming it up under the microscope, make sure to choose something roomy so you can define it under multiple angles. The definition essay outline will reflect those angles and scopes.

Descriptive essay

Perhaps the most fun to write, this essay focuses on describing its subject using all five of the senses.  The writer aims to fully describe the topic; for example, a descriptive essay could aim to describe the ocean to someone who’s never seen it or the job of a teacher.  Descriptive essays rely heavily on detail and the paragraphs can be organized by sense.

Illustration essay

The purpose of this essay is to describe an idea, occasion or a concept with the help of clear and vocal examples. “Illustration” itself is handled in the body paragraphs section. Each of the statements, presented in the essay needs to be supported with several examples. Illustration essay helps the author to connect with his audience by breaking the barriers with real-life examples – clear and indisputable.

Informative Essay

Being one the basic essay types, the informative essay is as easy as it sounds from a technical standpoint. High school is where students usually encounter with informative essay first time. The purpose of this paper is to describe an idea, concept or any other abstract subject with the help of proper research and a generous amount of storytelling.

Narrative essay

This type of essay focuses on describing a certain event or experience, most often chronologically.  It could be a historic event or an ordinary day or month in a regular person’s life. Narrative essay proclaims a free approach to writing it, therefore it does not always require conventional attributes, like the outline. The narrative itself typically unfolds through a personal lens, and is thus considered to be a subjective form of writing.

Persuasive essay

The purpose of the persuasive essay is to provide the audience with a 360-view on the concept idea or certain topic – to persuade the reader to adopt a certain viewpoint. The viewpoints can range widely from why visiting the dentist is important to why dogs make the best pets to why blue is the best color.  Strong, persuasive language is a defining characteristic of this essay type.

The Essay in Art

Several other artistic mediums have adopted the essay as a means of communicating with their audience.  In the visual arts, such as painting or sculpting, the rough sketches of the final product are sometimes deemed essays.  Likewise, directors may opt to create a film essay which is similar to a documentary in that it offers a personal reflection on a relevant issue.  Finally, photographers often create photographic essays in which they use a series of photographs to tell a story, similar to a narrative or a descriptive essay.

Drawing the line – question answered

“What is an Essay?” is quite a polarizing question. On one hand, it can easily be answered in a couple of words. On the other, it is surely the most profound and self-established type of content there ever was. Going back through the history of the last five-six centuries helps us understand where did it come from and how it is being applied ever since.

If you must write an essay, follow these five important steps to works towards earning the “A” you want:

• Understand and review the kind of essay you must write
• Brainstorm your argument
• Find research from reliable sources to support your perspective
• Cite all sources parenthetically within the paper and on the Works Cited page
• Follow all grammatical rules

Generally speaking, when you must write any type of essay, start sooner rather than later!  Don’t procrastinate – give yourself time to develop your perspective and work on crafting a unique and original approach to the topic.  Remember: it’s always a good idea to have another set of eyes (or three) look over your essay before handing in the final draft to your teacher or professor.  Don’t trust your fellow classmates?  Consider hiring an editor or a ghostwriter to help out!

If you are still unsure on whether you can cope with your task – you are in the right place to get help. HandMadeWriting is the perfect answer to the question “Who can write my essay?”

A life lesson in Romeo and Juliet taught by death

Due to human nature, we draw conclusions only when life gives us a lesson since the experience of others is not so effective and powerful. Therefore, when analyzing and sorting out common problems we face, we may trace a parallel with well-known book characters or real historical figures. Moreover, we often compare our situations with […]

Ethical Research Paper Topics

Writing a research paper on ethics is not an easy task, especially if you do not possess excellent writing skills and do not like to contemplate controversial questions. But an ethics course is obligatory in all higher education institutions, and students have to look for a way out and be creative. When you find an […]

Art Research Paper Topics

Students obtaining degrees in fine art and art & design programs most commonly need to write a paper on art topics. However, this subject is becoming more popular in educational institutions for expanding students’ horizons. Thus, both groups of receivers of education: those who are into arts and those who only get acquainted with art […]

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Tone, Mood, and Audience 

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When thinking about proper diction, an author should consider three main categories:  tone ,  mood , and  audience .   

Audience  refers to who will be reading the work. Authors tend to write to a particular audience, whether kids, or young adults, or  specialist within a field. The audience can affect the  mood  and  tone  of the writing  because different audiences have different expectations.    Tone  refers to the author’s attitude—how they feel about their subject and their readers. It expresses something of the author’s persona, the aspects of their personality they wish to show to their readers. For example, are they being funny or serious? Are they writing with fondness or with  derision ?    Mood  refers to the overall atmosphere or feeling of a piece of writing. It is often closely related to  tone, because  the author’s attitude influences the overall feeling of a text.  It’s  difficult, for instance, to take a  jovial  tone if the overall mood of the piece ought to be somber, or vice versa.  Wuthering Heights  by Emily Bront ë  would be  far less effective  as a gothic  text if  its  spooky atmosphere  was  interrupted by witty , sarcastic  commentary in the style of Jane Austen .

Take, for example,  this qu ote from  Wuthering Heights :  

Th is passage displays  heightened emotions and dark themes  through the use of  words like “ghost,” “haunt,” a nd “abyss,” among others. Consider how much less effective this p assage would be if the narration sounded like  Pride  and Prejudice :  “It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”    

Using the  appropriate kind  of descriptive words, including  imagery , or vivid language used to paint a mental picture, can convey  mood  and  tone  by helping readers get a  clearer sense of what  they’re  reading about and how the author thinks and feels about the subject, and thus what  they’re  supposed to think and feel.  

Diction can help authors make audiences feel a certain way, like in the example above. Similarly,  different styles  of diction  may  be targeted at different audiences— there’s  a good reason  Wuthering Heights  is aimed at  teenagers and  adults rather than young children, for instance. In addition to the content of the text, the elevated and  somewhat antiquated  diction would make it  very challenging  for younger audiences to understand.  Conversely, a paper aimed at an audience of academic experts would  probably be  expected to use more jargon and complicated diction.

Take, for example, this simplistic description of Pluto’s orbit  from  Astronomy.com’s  Astronomy for Kids educational resource:   

Compare   this language with   the highly techni cal language used in   an   Encyclopedia Britannica article on Pluto :  

These texts, while essentially saying the same thing, are using wildly different language due to the disparity between their intended audiences.  

The Importance of Audience in Student Writing

Audience is one of the most integral parts of writing regardless of an author’s skill or proficiency. Whether your students are writing a simple in-class narrative, a piece for a final exam, or a college application essay, their audience determines what kind of voice they want to convey in their compositions. It guides the intent of their writing and determines how complex or how simple the piece should be. It helps them determine what perspective is appropriate to write from, and it provides them with an understanding of what is going to either appeal to or deter their audience.

Identifying Your Audience

The first thing any writer needs to do when beginning a composition is develop a strong understanding of his or her audience. Help your students understand that their audience might be you (their teacher), their friends, their parents, or a complete stranger. Each of these different audiences will perceive what is written in a different way, so with each audience it’s key that students place themselves in the shoes of a defined audience member and think from the perspective of that individual or from the perspective of the audience as a whole.

Understanding What Appeals to Your Audience

You might explain to your students that if they are writing an essay for you, their teacher, you might review their writing for factual accuracy, sensible reasoning and structure, grammar, and a variety of other factors that indicate their technical ability in writing. However, if they are writing something that’s just going to be read by their friends, those friends probably won’t mind a few errors here or there in sentence structure.  On another hand, if students are writing to persuade or convince someone, that audience needs to know why they should care. Again, if students are trying to make their audience laugh, students need to know what the audience finds funny. We’re starting to see a pattern here, right?

Questions to Answer About Your Audience

Let your students know they may have to do some thinking or even some research to determine how to craft their writing based on their audience.  The following is a great list of questions for your students to ask themselves while brainstorming ideas about their audience:

• Do you only have one audience? Or are you addressing more than one kind of audience?
• What does your audience need to know ahead of time? 
• What is it that your audience wants to hear? What is the most important thing to them?
• What is your audience least likely to care about?
• Can you organize your writing in a different way to better appeal to your audience?
• What are some ways in which you might persuade, surprise, or inspire your audience?
• What do you want your audience to think about you? What impression will your writing convey?

It’s really that simple in the end: If your students understand audience, they will know how to most effectively connect with them through their writing.

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7.7 Evaluation: Effect on Audience

Learning outcomes.

By the end of this section, you will be able to:

• Explain how your writing uses common elements of the review genre.
• Evaluate reviews for thesis, evidence, rhetorical choices, clarity, and language awareness by using a rubric.

Essays follow a structure that includes the introduction and thesis, body paragraphs with main points supported by relevant evidence, and a conclusion. In addition, academic essays are generally written with a formal tone, use precise wording, and are carefully edited. Essays should be written with a specific audience and purpose in mind and adhere to the conventions of the discipline’s formatting guide (MLA in this case). However, as you have worked to develop your writing voice during this course, you may have elected to challenge some of these conventions for rhetorical purposes. Beyond following the typical structure of an academic essay, a good review essay will demonstrate knowledge of the elements of the review genre, as discussed in Glance at Genre: Criteria, Evidence, and Evaluation clear evaluation, specific criteria, and understanding of genre and context. The following rubric reflects the characteristics of an effective evaluation essay.

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Parts of an Argument

Arguments are among the most compelling documents we encounter as we read. Developing a strong argument requires you to take a position on an issue, introduce the issue to your readers in a way that leads then to view your position as reasonable, and develop reasons and provide evidence for your position. In this guide and those associated with it, you'll learn about the writing and research processes that help writers develop effective, well-grounded arguments.

A Clearly Stated Position

By definition, an argument requires the existence of a debatable issue. In other words, for an argument to even take place there must be at least two sides. When two or more arguable positions exist, each constitutes part of the context.

The audience-those to whom your position will be argued-constitute another part of the context. And since it will contain both supporters and detractors, it is essential that your position be clearly stated. It is the foundation upon which each brick of your evidence will be stacked and must be strong enough to bear its own weight as well as the onslaught of opposing arguments.

Types of Positions

Position statements fall into categories and those categories suggest how a claim should be argued. Your position, knowledge and authority on the subject will help you decide which category best suits the argument's purpose.

Before selecting one, however, consider your audience. Which side are they likely to be on or will they be split down the middle? How informed are they? Where lays the largest difference of opinion? Is the issue emotionally charged? If so, how will the audience react?

The answers you come up with will help determine what type of position will be most effective and what to include in the introduction, the type of evidence to be presented and how the presentation should be organized.

Claims of Fact

Claims of fact present verifiable forms of evidence as the supporting foundation for an inferred position statement. In other words, a claim that that which can not be proven by actual facts is, in fact, true or real based on facts that are somewhat pertinent to the issue. For example, the position statement that "grades measure neither intelligence nor achievement," backed with factual evidence like test scores, duplicable research findings and personal testimony.

Claims of fact notwithstanding, the statement can't actually be proven. Intelligence and achievement measurements are, at best, subjective terms that challenge hard definitions. No amount of factual evidence is going to change that.

Nailing down the terms of the position with objective, concrete definitions will strengthen the statement but be advised that an inferred position is poor foundation on which to build an argument.

Claims of Cause and Effect

Claims of cause and effect are propositions based on the concept that one thing influences or causes another. For example, "rap music makes its audience members prone to violence." To prove such a claim your argument must define the terms of both the cause and the effect.

It must define rap, the kinds of rap that lead to violence and the ways in which it does so. It must also define the forms of violence that pertain to rap and conclusively attribute the effect to the cause. Specific incidents of violence must be cited and tied directly back to specific occurrences in which it can be proven that rap played a significant role.

Claims of Value

Claims of value inherently involve a judgment based on comparing and contrasting one position with another and assigning each a value of good or bad, better or worse. For example, "Danielle Steele is the best romance novelist of the last quarter century."

To build an argument on such a claim the criteria by which the judgment will be made as well as the manner in which the person, thing, situation or circumstance being assessed must be established. Elements similar to claims of fact, such as sales figures, publication statistics and awards will come into play.

For Danielle Steele to be judged the best romance novelist of the last quarter century, it has to be proven that she meets the established criteria for a good romance novelist and that she does it better than all other romance novelists from the same time period.

Claims of Policy or Solutions

Claims of policy or solutions propose and promote policies and solutions based on changing an existing policy that is either inadequate for dealing with a bad situation or conducive to its perpetuation. For example, "Football causes too many injuries and ought to be banned."

Arguing such a claim may require arguing a combination of claims and several steps might be involved: A factual claim establishing that a situation exists, a value claim proving the situation is bad, and a cause and effect claim pinning the blame on a policy that, if changed, will improve the situation may all play a role in the overall argument.

Be advised that proposing a solution carries the inherent suggestion that more than one solution may apply. An argument successfully advocating your position must establish the criteria by which all solutions will be measured and prove that yours meets that criteria better than any other.

Identify Your Position

A clearly stated position demands parameters, or boundaries, narrow enough to avoid any tangential digression that might detract from the argument's power. In other words, to be effective, the author must identify a narrow enough position that proving or drawing a conclusion from the argument that follows won't become bogged down in the side-bar arguments a broader statement might stimulate.

The key to identifying a clear position is in the old adage of not biting off more than you can chew. In a courtroom it's called opening the door to testimony previously excluded. A broad position statement invites disaster by opening doors to counter-arguments that you are unprepared for and have no intention of addressing. It muddies the argument.

Following are some examples of position statements that are too broad to be effectively argued.

"True historical analysis lies in everyday experience, not in dates and politics."

This statement is so broad it would take a book, and possibly several, to argue the point. You'd need a wide variety of everyday examples from the lives of those who lived during a significant number of major and minor historical events just to come close to a plausible proof, let alone a conclusive one. The statement bites off more than one can chew.

"Quantitative, college letter-grading systems effectively create a false sense of achievement by equating 'making the grade' with true learning. Having reached adulthood, college students are no longer in need of such incentives and ought to be evaluated more qualitatively, through written evaluations at the end of each semester."

There are two arguments to be made here: (1) as an incentive, letter grades obscure whether true learning occurs, and (2) written evaluations are more valuable and useful than letter grades. Again, the statement constitutes more than a mouthful. Each position could be a paper in itself.

"All grading is problematic because all grades are subjective. Grading objectively, therefore, is impossible."

This is a vague statement based upon an implied assumption that, to be fair, all assessment forms must be objective. To prove this, all forms of assessment would have to be compared and contrasted and their use across all campus curriculums examined. In-class essays, mid-term papers, lab projects, field work, class discussions, multiple-choice and true-false tests would have to be included. Another mouthful too big to chew: A better option would be to select one form of assessment and build an argument constrained within a single curriculum.

Draft Your Position Statement

For all practical purposes, it's useful to view a position statement as a "work-in-progress," a statement that evolves or emerges as your research progresses. It's not necessary that you begin with an ironclad position. A vague idea will do.

As you learn more about your selected-or assigned-issue, you may find your stance changing. Keep an open mind in this regard: It will help you clarify and focus your final position on a narrow and arguable point. Following are some useful tips that will help you in the process.

Don't bore yourself. Choose a topic around which there are issues that interest you and don't worry about defining your position. A good topic is one that arouses passion in others as well as yourself. Consult your course notes and make a list of ideas that appear to have the most potential by answering a few simple questions:

• What questions did your instructor ask the class to think about?
• What topics sparked the most spirited class discussion?
• What question created the greatest disagreement; the most heated debate?
• What topics or questions divide the local, national or global community?

Do some broad preliminary research on your selected topic. Ask your instructor, as well as others in your field of study, for information and guidance. To grasp the complexities and nuances of the issues at hand, select a group of books and articles that approach your topic from different angles and study up on them.

Note your reactions and opinions as they occur and develop or mature. In particular, you will want to note when previously held opinions change as a result of knowledge and insight gained from recent readings or discussion. Hone in on those opinions about which your feel the strongest or interest you the most.

Begin drafting a preliminary statement. Keep in mind that your position must be arguable. When shaping it consider the following questions:

• Is there an ongoing debate regarding the issue? If not, it may be that a consensus of opinion has already been reached. The absence of debate indicates that either 1) there is nothing about which to argue, or 2) the issue is brand new and ripe for argument.
• Has the issue been exhaustively debated? If so, the sides may be so polarized that further argument is pointless. The absence of a consensus of opinion indicates that all positions, both for and against, have been thoroughly argued and there remains nothing substantially new to add.
• Is there something new to add to the debate? If so, for whom; for what audience? Often, a new take on an old issue, arrived at by focusing tightly on one aspect, will rekindle interest in the debate and advance your position.
• Is there a brand new issue ripe for argument? Be on the lookout. New stuff happens all the time. Like ships at sea, new issues pop over the horizon every day. First a grey smudge in the academic fog, and then, one day, a sharp outline closing in on the harbor. The first spyglass to pick the smudge out of the fog gets the gold-first pick among the arguable positions.

Finally, the best advice is to be constantly aware of the arguments you wish not to address and continually refine your preliminary statement so as to exclude having to argue them. In other words, as you move toward completing your research, close and bolt all the doors you don't want the opposition stumbling through.

The Introduction

Getting off to a good start can make or break you, which is why your introduction is so important. It must be both respectful of the audience-not all of whom are going to be on your side-and compelling enough for them to withhold judgment while hearing you out.

Think about throwing a dinner party: Your guests are the audience. You plan a menu and set the table. Before you serve the entrée you serve an appetizer and introduce those who are meeting for the first time. Your introduction should put your guests on common ground-at ease with each other-before the main course, your argument, is served. When dinner is over, your argument made, your guests stay on for coffee and dessert, your conclusion.

Provide Context for the Argument

The introduction establishes an argument's context: it informs the audience of the issue at hand, the prevailing arguments from opposing sides and the position held by the author. It sets the tone for the argument and establishes the disciplinary constraints and boundaries that your particular academic audience will expect.

There are many ways to provide context for an audience but the main thing is to get everyone on an equal footing, a starting point where everyone has equal knowledge of the issue.

One of the best ways to accomplish this is by proposing a common definition of the issue. Another is to begin with a literature review of past work, showing where and how your position has emerged from previous work and how it enters into or contributes to that conversation.

Propose a Common Definition

One way to create a context for your readers and establish common ground is to begin with a definition of the topic that everyone can share and then introduce an issue based on the common definition. For example:

Approximately 10% of U.S. Citizens over the age of 65 are affected by Alzheimer's disease (AD). Furthermore, potentially 50% of individuals over the age of 85 may be at risk (Greene, et al. 461). [A statement of the pervasiveness of the problem] AD is a disease which results in progressive deterioration of mental and eventually physical functions. This progressive decline has been scaled according to the Global Deterioration Scale. The scale ranges from 1 to 7 with "1" designating normal, "4" representing moderate AD, such as inability to perform complex tasks, and a "7" corresponding to severe AD, characterized by loss in the following areas: verbal ability, psychomotor skills such as walking or sitting up, continence of bowel and bladder, and ability to smile and feed oneself (Bennett 95; Greene, et al. 464). [A definition of the disease]

With a continuing growth of the elderly population, this disease presents an extremely difficult problem for the future. How do we treat these individuals with medical costs increasing every year? How will we allocate funds for those whose families cannot afford to pay? The questions are relentless, but I have decided to explore the realm of treatment [an examination of the issues the definition logically brings up] . . .

I feel active euthanasia should be an available choice, via a highly scrutinized selection system, to allow AD patients, as well as family members, to end their suffering, to eliminate the "playing God" factor by hastening the inevitable, and finally, to end an existence which faces a severely reduced quality of life. [A statement of the author's position on one of the issues: her focus in the paper]

Provide a Literature Review

Offering a brief summary of previously published work demonstrates how well versed you are in both your academic discipline and the issue at hand. It also demonstrates how your work adds to, challenges, or offers a different perspective on questions important to others in the same field.

Here are some conventional formulas with which to introduce other authors previously published work.

Although X [insert other scholar's names] argues Y [insert their position] , about Z [insert topic or issue] , they have failed to consider [insert your position] .

X [insert other scholar's names] has already demonstrated Y [insert their position] , however, if we take their work one step further, the next logical issue is Z. [insert your position and the grounds upon which it is justified] .

Although X [insert other scholar's names] argues Y [insert their position] , about Z [insert topic or issue] , the position does not hold up when examined from the perspective of [insert your position] .

Although they appear quite brief, they can vary considerably in length, depending on your argument and the amount of research involved.

Long Example of Reviewing Previously Published Work

As scholars continue to explore how we can best characterize the discursive space of computer discussion technologies currently in use in many classrooms, one thing has become clear: the ways in which power relationships constructed within other contexts (e.g., the classroom, society) play themselves out in this new textual realm is murky at best. [Statement of the issue at hand] The initial excitement about the potential for computer discussion spaces to constitute discourse communities unfettered by the authority of the teacher (e.g., Butler and Kinneavy; Cooper and Selfe) has increasingly become tempered by attempts to characterize the nature of this discursive space. For some, computerized discussion groups create more egalitarian contexts in which marginalized voices can be given equal space (e.g., Selfe; Flores), while for others computerized discussion spaces serve only as reproductions of the ideological, discursive spaces present within society (e.g., Selfe and Selfe; Johnson-Eilola; Hawisher and Selfe). [Establishing common ground that the issue of power is a viable one by direct reference to previously published work] The disparity between these positions is central for feminists concerned with both resisting the patriarchal nature of academic discourse and providing a space for women students to speak and have their experiences validated. The question for feminist teachers becomes, as Pamela Takayoshi puts it, whether computerized communication is "a tool for empowering [women students] and dismantling the 'master's house,' in this case traditional classroom discourse patterns" or whether such modes of communication are "merely new tools that get the same results in a different way" (21). [Restatement of the issue in more specific terms, a focus that again emerges from previously published accounts]

Feminist analyses of computerized discussion spaces, however, are similarly caught up in the conflicting positions of equalization of all voices versus the replication of oppressive ideological positions discussed above. For example, as Janet Carey Eldred and Gail Hawisher point out, much speculation in composition about the nature of computerized discussions, including feminist speculations, relies on the presumption of the "equalization phenomenon," which they summarize as follows: "Because CMC (Computer-Mediated Communication) reduces social context cues, it eliminates social differences and thus results in a forum for more egalitarian participation" (347). From this equalization phenomenon come claims that computerized discussion technologies occlude issues of status and hierarchy usually associated with the visible cue of gender (e.g., Dubrovsky et al.). Yet, as Eldred and Carey note throughout their article, "Researching Electronic Networks," the assumption of reduced social context cues is by no means a proven "fact"; in fact, Eldred and Carey point to studies such as Matheson's which found that "something as subtle as a name dropped, an issue raised, or an image chosen could convey a gender impression" (Eldred and Hawisher 350). Takayoshi's analysis of harassment through e-mail and networked discussions further illustrates how traditional gender hierarchies can resurface in supposedly "egalitarian" spaces. [A summary of the literature on the more focused issue which demonstrates that no one has yet resolved this issue satisfactorily]

What emerges from this admittedly incomplete literature review are directly conflicting views about how power is negotiated in networked discussion groups, particularly regarding the effect of that power on female students and the creation of a space wherein they might resist the more patriarchal discourses found in classroom discourse and academic forms of writing. [Restatement of the unresolved issue] What I'd like to suggest here is that these conflicting views emerge in part from the ways in which the argument has been conducted. In this essay, I hope to open up other possibilities for analysis by suggesting that one of the reasons questions about power, ideological reproduction, and equalization are so difficult to resolve is that our current analyses tend to look at the surface features of the issue without examining the discursive grounds on which these issues of power are constituted. [The writer positions herself as someone who is both "adding to the conversation" and challenging previous work.] Although focusing on the material effects of networked discussions on women's ability to find a speaking space is important work that needs to be done, I want to shift our analytical lens here to an equally important question: the way the textual space of networked discussion groups positions students and the types of voices it allows them to construct. [Poses a different issue that can then be answered in the writer's argument]

Short Example of Reviewing Previously Published Work

As scholars such as Susan McLeod, Anne Herrington and Charles Moran begin to re-think the way writing-across-the-curriculum programs have situated themselves within composition theory, an intriguing disparity has presented itself between writing-to-learn and learning-to-write. As McLeod points out, these two approaches to WAC, which she designates the "cognitive" and the "rhetorical," respectively, exist in most programs simultaneously despite their radically different epistemological assumptions. [Establishes common ground by defining the issue according to previously published work with which the audience is familiar] What I suggest in this paper, however, is that despite the two approaches' seeming epistemological differences, they work toward a similar goal: the accommodation or inscription of (student) subjects into the various disciplinary strands of academic discourse. [Statement of position which addresses the issue formulated in the research]

Establish Credible Authority

Establishing credibility and authority is just as important to you as a student as it is to credentialed experts with years of experience. The only thing different between you and an expert is the length of your résumé. What's not is the importance of convincing your audience that you know what you're talking about.

Demonstrate your Knowledge

Cite relevant sources when generalizing about an issue. This will demonstrate that you are familiar with what others, particularly recognized experts, have already contributed to the conversation. It also demonstrates that you've done your homework, you've read some current literature and that your position is reasonably thoughtful and not based on pure speculation. For example:

Over the past ten years, anthropologists have consistently debated the role the researcher should play when interacting with other cultures (Geertz; Heath; Moss) .

You may also connect your argument to a highly regarded authority by demonstrating that you are taking that person's position or contribution to current thinking one step further.

When James Berlin [the chief authority on social rhetorics] created his taxonomy of composition in Rhetoric and Reality, he defined a key historical moment in the way composition studies imagined the function of writing in culture. By focusing on the effect writing has on reality, Berlin's work helped the field recognize how assumptions about discourse marginalized certain groups of students and reinforced ideological beliefs that helped maintain an inequitable status quo.

Such a "social" perspective on writing and language inarguably had a significant effect on the face of composition studies, making it difficult to discuss writing as anything other than social and the teaching of writing as anything other than political. Yet the similarity in how social rhetorics depict epistemology suggests that the term social can be used to describe a diverse group of theories that share this view of reality.

Although such synonymous usage may be an apt label epistemologically, its use as a blanket term frequently obscures the difference within social rhetorics on issues other than epistemic ones. That difference, I argue here, is focused around questions of identity.

Share your Personal Experience

Consider that the closer you are to an issue the more credible is your authority to speak. Personal experience, from work or travel, for instance, provides your audience with an insider's point of view. A well-told personal story in the introduction demonstrates how the author's interest in an issue emerged and quite often provides an extraordinarily compelling reason to hear an argument out. Here are a couple of examples:

Example One:

As an aide in a nursing home for four years, I was constantly amazed at how little attention the children of elderly patients paid to their aging parents. Over and over again, it became obvious that the home was simply a place to "drop off the folks" so that their concern could be limited to paying the bills. As one woman told me when I called to inform her that her mother really needed a visit soon, "I pay you to take care of her. If I had time on my hands, she wouldn't be there." When did caring become simply a matter of writing a check? What are our obligations to the elderly in this society and how might we better care for them?

Example Two:

With a continuing growth of the elderly population, patients with Alzheimer's disease (AD) present an extremely difficult problem for the future. How do we treat these individuals with medical costs increasing every year? How will we allocate funds for those whose families cannot afford to pay? The questions are relentless, but I have decided to explore the realm of treatment. . . . After observing the lifestyles of these individuals, I feel I have greater insight to the trauma they face versus an individual who has not witnessed their everyday activities. Based on my direct experience with late-stage AD patients and their families , I feel active euthanasia should be an available choice, via a highly scrutinized selection system, to allow AD patients, as well as family members, to end their suffering, to eliminate the "playing God" factor by hastening the inevitable, and to end an existence which faces a severely reduced quality of life.

Speak Convincingly

Write like an authority: Ignore the fact that your audience might know more than you. You may not be an expert, but you are, by no means, ignorant. After plenty of research you've come to know a lot about the issue yourself. Use that knowledge to inform and convince your audience that you know what you're talking about.

Avoid deferential language such as "in my opinion" or "at least I think we should." Try not to be wishy-washy. Don't hedge your bets by arguing "perhaps we should" or "such-and-such might be the way to go." Don't be arrogant, but don't give the audience any reason to think you might not know what you're talking about.

This past year Michael Maren wrote an article for Newsweek, "The Faces of Famine." This article was not what a viewer would have expected to read: the continuation of starving people in Africa because of an apparent lack in economic means. Although most Americans are moved by the pictures of "skeletal" children and hold the belief that the problem stems from a lack in food resources due to drought and severe conditions, according to Maren the general public in the U.S. is misinformed and unaware of the politics involved with this severe famine.

The evidence Maren has compiled informs his audience that providing money donations for relief funds is destructive, not helpful, for those affected. In his essay Maren talks specifically about the situation in Sudan. The root of the famine is from a 15-year-old civil war between the Khartoum Government and the Sudanese People's Liberation Army (SPLA).

Maren has contributed both his personal experiences, living in Africa as an aid worker and journalist for 20 years, and his political knowledge about starvation being used as a weapon for a civil war, as evidence for his argument. His goals are to inform his audience what really is happening in Africa and to begin to assist in saving lives rather than adding fuel to the fire.

One way to establish credibility and authority is to follow both spoken and unspoken rules of research conduct in both your introduction and throughout the argument. Here is a list of guidelines to keep in mind:

• Respect previous research and authority.
• Take all publications seriously, even when you disagree.
• Respect your opposition: No name-calling.
• Cite all sources: No plagiarizing.
• If it's relevant, include it, even when it hurts your case: No sins of omission.
• If it can't be backed up, don't include it: No generalizing.

Compel the Audience to Listen

Your argument must be compelling. What can you say that will convince you audience to hear you out? An important question: It's easy to assume that the answer is obvious and that your audience will "get it" yet, quite often, that's not the case. Don't leave this to chance. Put yourself in the audience's place and think about what they will be asking:

• Why should I care?

Good answers to such questions will help you draw the audience into the body of your argument. Be creative, but don't lose sight of the facts.

Invoke a Truism

Find something everyone in the discipline agrees with and propose it as the reason for your argument. In the example, the writer connects an argument about identity politics to a concern regarding students and how they learn. In this way, a theoretical issue-something many educators find uninteresting-is connected to something about which all educators are interested: their students.

In posing identity constitution as a central question for social rhetoric, I do not…seek to simply point out a theoretical difference in composition studies. Instead, I locate such questions about the discursive construction of identity primarily within a concern for students as writers and citizens. By examining the different assumptions social rhetoric makes about how discourse affects the student writer's construction of identity, I hope to highlight more explicitly the role pedagogy plays in "teaching" students not only how to construct public voices from which to speak of identity politics but also how to construct their identities.

Provide an Eye-Catching Statistic or Quote

Drawn from research, these may be used to highlight the importance of an issue or-if a quote is personal in nature-to appeal to the audience's emotions. In either case, be sure the statistic or quote directly relates to the issue at hand. For example:

In his U.S. News & World Report article, Hey, We're No. 19! , John Leo addresses the results of a recent survey which found that American students, compared to students from 20 other countries, placed well below average on standardized math and science tests. Leo surmises that these results can be blamed on two things: unqualified teachers and "social attitudes that work against achievement" fostered by teachers' colleges.

Leo may or may not have a legitimate point in his essay; it is difficult to tell through all the sarcasm and unsubstantiated opinion. The article is ineffective for two main reasons: the complete lack of evidence and the condescending attitude Leo exhibits toward the very people he aims to convince.

Identify a Common Concern

In this way, you remind an audience that they already care about an issue. In the example, the writer addresses an American audience on the prayer in public schools issue by identifying it with free speech rights: the protection of which everyone is concerned. This provides a compelling reason for the audience to revisit ideas about prayer in schools while keeping the topic within the legal realm. For example:

What would happen if you were fired for criticizing your boss in a bar after work hours? If you were told you could not put a bumper sticker on your car endorsing the Republican candidate because it would offend your Democratic neighbor? Most Americans, in either of these instances, would be justifiably upset at how their right to free speech was being impinged. Yet, mention that students should be allowed to pray in school and, all of a sudden, the issue becomes murky. We are confronted with another legal issue: separation of church and state. Which of these "rights" should win in this battle? In this essay, I argue that neither is more important than the other, yet if we look closely at the issue of prayer in schools, we will see that there is a way to allow prayer, and thus free speech , without violating the separation of church and state.

Tell an Anecdote

Invoke a reader's sympathy with a short narrative of an experience-either your own or one drawn from research-which highlights the personal effect of the issue about which you will be arguing. For example:

Celebrating his acceptance into his fraternity of choice, Benjamin Wynne did something many college students have done at one time or another: he went out and got completely, unabashedly drunk. Wynne, accompanied by other members of Louisiana State University's chapter of Sigma Alpha Epsilon, started off his night of revelry at a party off campus. The group then moved to a local bar before ending up back at the frat house. Though this type of partying may sound typical to many college students, its result was anything but typical: Benjamin Wynne died that night of alcohol poisoning, having consumed the equivalent of 24 drinks (Cohen 54).

His death in early September of last year should serve as a wake-up call to every individual on a college campus in this country, as well as parents of students. Excessive drinking is a widespread, serious problem on many college campuses nationwide, not only for the students who actually do the drinking, but for non-drinking students as well. Students, faculty, administrators, and other individuals on college campuses must admit to themselves that this behavior is not acceptable. We must admit that it is a problem before another student's life is tragically cut short.

Ask Questions

Although this strategy is often overused, asking a few key questions is a good way to introduce your argument. Be cautious, however, of posing any that will not be answered: doing so sets up false expectations. For example:

How many times have you looked at a city street and seen it draped with power lines going in every direction? How many times have you seen housing developments intersected by huge power lines which radiate dangerous levels of high voltage? How many times have you driven the open country only to find miles and miles of steel towers connected by strands of power lines?

If you're like me, you notice these things. To me, they happen to be aesthetically unpleasant. What we don't see is where or how the power within those lines is generated. Chances are it is not good. Over 85% of our current energy source is derived from fossil fuels (RE fact sheet 1). What if our power source wasn't harmful to the earth? What if it was coming from the sun and wind, and didn't harm the people in the neighborhoods who used it?

Promise Something New

Demonstrate how your argument adds to, reframes, redefines, or offers a new solution to an issue with which your audience is already involved. In this example, the writer summarizes current positions in published literature in order to reframe the issue. For example:

In the past twenty years, literacy has become a hot topic among educators and the public alike. For teachers, the issues seem to revolve around the literacy skills students need in order to graduate from high school. The debate ranges from a strong emphasis on critical reading skills (Smith, Jones) to technical literacy skills (Palmquist, Barnes) to writing skills (LeCourt, Thomas). As most teachers know, however, these skills are not separate: writing, for example, can't be taught apart from reading; technical literacy includes both writing and reading.

How, then, should a teacher decide which skills to emphasize in a given high-school curriculum? In this paper, I will argue that the first step to deciding on necessary literacy skills lies in closely examining what students will need to succeed after high school, in college and in the job market. In short, any decision about literacy skills must begin with research into the public sphere. Educators cannot make such decisions in a vacuum, as most theorists (like those cited above) are now doing.

Use an Epigram

A simple block-quote at the beginning of a paper can highlight the importance of an issue or the differences of opinion that surround the debate. Not generally referred to in the argument itself, an epigram serves to set up the context for the argument being introduced. For example:

I agree that students should be able to write well when they leave the University. But I think we don't give them enough credit for how well they can write when they come here. All we need to do is push them a bit more. . . . The University is talking about keeping a writing portfolio for every student: who has the time for that. . . . All this nonsense about WAC is just baloney, just baloney. --Professor of Electrical Engineering

Perhaps I ought not to start my paper with so clear a statement of the disagreement our panel hopes to address. But in some ways, the practical challenge offered by Professor X helps to define a workable theoretical perspective. As other practitioners have discussed, a top-down model of WAC can do nothing in the face of such hostility. At best, proponents of WAC must ignore the faculty who hold such positions. But a model of WAC that focuses largely on students might just side-step this faculty member long enough to convince other faculty and students that WAC has real merits.

Establish Common Ground

What does everyone already know about the issue? One of the best ways to attract the interest of an audience is to locate them on common ground, showing how the issue at hand has been or remains something about which they are already familiar and concerned. There are several ways to do this.

Present a New Angle

Use published material to identify that your issue has already been addressed at length either by experts in the field, or in the broader society. Then demonstrate that your position, one about which your audience already knows quite a bit, is a brand-new take. For example:

Picture in your mind the four women who are closest to you. It may be your sister, your mother, your niece, your aunt, your best friend, your wife, or even yourself. According to at least six of my sources, including the research handbook, Rape and Sexual Assault III edited by Ann Burgess, one of the people pictured in your mind is or will become a sexual assault victim. The research handbook specifically states that one in four female college students will be sexually assaulted during her college career (Burgess, 1991).

Make an Emotional Appeal

Connect your audience emotionally to the issue at hand. Appeal to their sense of compassion: Deliberately pull at the heartstrings. Start at a general enough point where the audience easily recognizes the common ground upon which you and they both stand. Emotionally invested, they will hear you out. For example:

As the video showed a man with violent tremors trying his hardest to speak with some fluency, I thought, "Can't we do any more for people like him?" The man I was watching had Parkinson's, a disease afflicting 1 in 5,000 people (Bennett, lecture). Due to the degeneration of that part of the brain that produces dopamine, a chemical that helps control motor coordination, patients afflicted with Parkinson's disease often suffer muscle rigidity, involuntary tremors and a shuffling gait.

I cannot imagine the frustration a person with Parkinson's disease must feel when tremors prevent them from holding a cup of tea. I cannot imagine the frustration they must feel when walking no longer comes with ease. I cannot imagine the frustration they must feel as they consciously know they are physically deteriorating. And I cannot imagine the frustration family members of Parkinson's patients must feel as they watch their loved one deteriorate and know that there is nothing they can do to help.

In answer to my own question, though, there is more we could be doing to help people with Parkinson's disease. Current research on fetal tissue transplantation shows great promise and could be a great benefit to many people. [The paper goes on to argue in favor of fetal tissue transplantation despite the controversy surrounding such a procedure.]

Present a Solution

Demonstrate that your argument addresses a problem in which everyone in the audience shares or has a legitimate interest. Pull the audience in by explaining its significance to the field of study or connecting it to a larger social issue.

Common ground begins by building the larger picture, one that all audience members recognize, and then whittling it down to a smaller, more focused issue and the one to which your argument provides a solution. Your logic should generally be presented following the pattern of an inverted pyramid. This demonstrates how one problem emerges from another, as in the illustration below.

Clarify or Define a Problem

This is a strategy often found in the social sciences (psychology, sociology, etc.), business and the professional world, though it is not constrained to those disciplines. As part of the context of an issue, a specific problem provides a patch of common ground on which everyone in the audience can stand while you argue the case for a specific solution.

Argue from a Societal Perspective

One way of presenting a problem is to appeal to your audience as citizens rather than professionals in a given field. Begin with a social problem that might benefit from a disciplinary solution and work towards the disciplinary end. Establishing common knowledge about a societal concern, or problem, usually ties back to a disciplinary issue fairly quickly, however, be advised, that academic audiences expect arguments aimed more directly at their professional concerns rather than their social ones.

As the recent battles over affirmative action, school busing, reactions to separatist movements such as the Million Man March, and the backlash against government control by groups such as the Montana Freemen illustrate, our society is becoming more and more divided on how cultural difference can be maintained while still functioning with a national consciousness. [Statement of a social problem]

In the field of composition, these social tensions translate into issues of identity politics: [An immediate transition to what this social issue means in the disciplinary terms of the field of composition, a sub-field of English studies] how can instruction in academic discourse serve to educate a critical citizenry and yet not infringe upon ethnic, gendered, and sexual identities? How might we prevent the power of academic discourse to rewrite subjectivity without also abandoning the common ground such a discourse provides? [Poses discipline-specific questions related to social issue that define the problem to be answered in the text]

Argue for a New Perspective

Although many arguments focus on a specific problem and its corresponding solution, that's not always the case. Some arguments redefine an issue, arguing for new ways of looking at an old problem.

These types of arguments require a different introduction strategy, typically beginning with a statement of the problem and a brief review of the inadequacies in the solutions offered to date. It's a great approach to presenting a position statement that an existing problem needs to be looked at from a different perspective.

As our readings in class have demonstrated, what constitutes literacy and how it should be defined is a question which encourages lively and active debate. [A brief statement of problem which needs no justification since it was already discussed in the context of the class the paper is being written for] Some scholars (e.g., Hirsch, D'Souza) argue that what it means to be truly "literate" is a mastery of a certain body of knowledge that can provide a common knowledge base for all citizens. Others (e.g., the Bell report) focus on "skills" instead of knowledge, arguing that what students need are basic critical reading and writing skills that then can be applied to whatever context they find themselves in as a adults. More radical educators (e.g., Freire, Giroux) argue that true literacy lies in the ability to be critical about culture: to "read," for example, the media for its insidious cultural messages and act differently upon them. [A brief summary of solutions already offered in the discipline] From this brief summary, it is obvious that what is at stake in this debate is no less than what we think students need to learn to be successful economically and responsible members of a democratic citizenry. [A restatement of the problem in different terms] Yet, ironically enough, although the debate is focused on "what students need to know," rarely is a student's opinion solicited. In this paper, I will examine the literacy debate from my perspective as a college student. When we look at this debate from my perspective, we see that the questions posed about what it means to be literate have little to do with students' concerns and what we think we need to know. [A statement of a new perspective and the challenge it offers to current solutions]

Argue for a New Solution

Rather than arguing for a new perspective, a critique of old solutions can be enough to introduce the argument for a new one. These types of introductions typically recognize the existing problem, briefly review the inadequacy of past solutions and end with a position statement identifying a new solution and a call for its implementation.

As the media coverage of the issue and a variety of polls have demonstrated in the past 10 years, very few members of the national public would dispute the claim that politics has been controlled by too few people for far too long. For example, in a 1994 Guppy Poll, 97% of citizens polled responded that the government was clearly in "grid-lock," although 92% of those polled attributed the grid lock to "career" politicians such as Strom Thurmond and Ted Kennedy (Goldfish Collective, 1994). [A brief statement of a problem immediately recognizable by most citizens] Yet, although the public clearly sees "government by the few" as a serious problem, there is little to no consensus on a solution. [A transition to the argument for inadequacy of solutions]

Various solutions have been posed for this problem, ranging from mandatory term limits to the expansion of the two-party system to "free" television spots for all candidates. [Summary of inadequate solutions] In this paper, however, I will demonstrate that none of these proposed solutions will adequately solve the problem as long as funding for campaigns remains so inequitable. [Overview of argumentative strategy: critiquing other solutions] Instead, I will argue that the "best" solution lies in an option which has received little, if any, attention by the mainstream press: socialized campaigning wherein all campaigns are funded solely by the government and each candidate receives an equal amount of campaign funding. [Statement of thesis: goal of showing inadequacy of other solutions]

The Argument/Presentation of Evidence

The bulk of an argument is given over to supplying and presenting the evidence that supports a particular claim or position, refuting opposing arguments and making appeals to the logical, ethical and emotional sensibilities of the audience.

Acceptable Academic Evidence

Acceptable academic evidence depends a great deal on to whom it is going to be presented, the field in which they work, and the focus and goals of the position being argued. To be convincing it must be founded on fact, well reasoned, logical, and stand up against opposing arguments. Included will be a mix of facts, research findings, quotes, experience and the work of other people.

Logical and textual evidence is generally considered to be more authoritative-stronger and more convincing-than anecdotal evidence or emotional appeals. For it to be academically acceptable, the evidence must meet certain criteria:

• Evidence Must Come from a Reputable Source: Just because someone has written on a topic or issue doesn't mean your audience considers them an authority. Authority is judged by how much experience a source has, the viability of their research methods, and their prior reputation.
• Evidence Must Emerge from Acceptable Research Methods: If you are using any form of quantitative or qualitative research, look closely at the methods. A survey of 5 people is hardly persuasive. A survey of 100 may be acceptable in a sociology class, but not authoritative to an audience of scientists.
• Evidence must be Replicable: If you use an original study, replicating the same conditions and methods should produce the same results. Using the same sources, the same information should be found. Personal experience and observation are hard to replicate, however. The onus to be ethical and honest is on the author.
• Evidence Must be Authoritative and Factual: What counts as factual varies widely from discipline to discipline. Personal experience may be valued in a Women's Studies class, but it won't meet the criteria for a science paper. Your audience must consider all your evidence and sources authoritative.

Acceptable Field-Specific Academic Evidence

Acceptable "field-specific" academic evidence is a bit more complicated. Many disciplines are subdivided into niche fields, each of which may have differing criteria for defining acceptable evidence. For instance, textual evidence will be expected in the Speech Department's Rhetorical History and Theory classes, while the Mass Communications class will expect observational and qualitative research methods.

The best way to judge what constitutes acceptable evidence is by checking the reading assignments in your own class syllabus. Consider what types of evidence your professors use most often when discussing a certain issue or problem. Look at the bibliographies in your textbooks or in articles from other well-known books and journals. You will find many different kinds of evidentiary sources. Here is a list of the most common.

• Surveys are acceptable in many fields, particularly in journalism, communications, business management and sociology where knowing the reaction or feelings of many individuals regarding a specific issue is relevant. They are less acceptable in the biological and physical sciences.
• Observational Research is acceptable in many fields. Descriptive studies of human behavior are especially authoritative in education, anthropology communication, psychology, sociology and many other social sciences. They are less relevant when the object of study is more textual, as in history or literature.
• Case Studies are acceptable in the majority of fields as long as accepted methodologies are followed. Case studies are especially prevalent in the health and human behavior fields, human behavior, education, and business.
• Academic Journals and other reputable publications-including bona fide research studies-are acceptable sources in all academic fields. The key is the status of the publication. Popular magazines, for instance, generally have a lower status than journals, excepting in fields like political science, journalism and sociology where societal issues are often addressed.
• Popular Magazines are acceptable as evidence in fields where public opinion or current events are especially relevant such as political science or journalism. Even here, however, information is expected to be analyzed from an academic perspective unless only facts and events are being cited. Tabloids are seldom acceptable. Note: Depending on your topic, The New York Times might be acceptable.
• Biographical Information is generally not the best form of evidence unless you are actually writing a biographical or an historical paper. In other words, it's only acceptable if it's relevant. In most cases, what a person actually said, did, or discovered will be more useful and relevant.
• Quotes or Summaries of work from established authorities, those with reputations in their fields of study, are more authoritative than that of work from those with little to no experience or publication record on which to judge their expertise.
• Beliefs --defined as opinions or truths based on intuition, faith, or other intangibles-- that can't be backed Back or empirically verified are generally not acceptable in an academic argument. Exceptions may be made, depending on relevancy, for quoting a religious or theological authority.
• Opinions are acceptable only when they have been substantiated through prior examination. Quoting an expert or recognized authority, in other words, after they have already made a convincing argument, can be considered evidentiary. An unsubstantiated opinion from anyone, expert or otherwise, is not acceptable.
• Statistics are accepted in every academic discipline, especially those that rely heavily on quantitative research, like science and engineering. That said: many of the social sciences, like anthropology, psychology and business management, combine both quantitative and qualitative research making statistics just as applicable and acceptable in those fields as well.
• Personal Experience was not considered acceptable in an academic argument until recently. Gaining ground since the 1980's, it is particularly considered credible and acceptable in the humanities and liberal arts. More so, in other words, than in business, social sciences or any of the harder sciences, but that, too, is changing. Check with your professor and read your syllabus closely to find out if and how personal experience can be used as evidence in an argument.
• Interviewing an Authority is acceptable, both in-person and over the telephone, in almost every academic discipline. Their credibility is considered in a similar vein as academic journals and other reputable publications in which field-specific articles are printed.
• Interviewing an Ordinary Citizen can--in the manner of testing which way the wind is blowing--be useful as evidence of public opinion, but it is not acceptable in sBackport of a particular position itself in the same manner as that of an expert or an authority. For example, your roommate's opinion on the environment is not as authoritative as the head of the EPA's.
• Laboratory Research is most acceptable in the hard sciences; however, many of the social sciences (e.g., psychology) view it just as authoritatively. The only fields where laboratory research is less acceptable are in the humanities which rely almost heavily on textual evidence or observational and qualitative research.
• Textual Analysis --analyzing other people's research and drawing logical conclusions or interpreting texts and theory for inferences and evidence--is acceptable in almost every academic field. Highly regarded in the humanities fields, it is of lesser-though still authoritative-importance than any original lab or observational research done in the sciences.

Refuting Opposing Positions

Refuting opposing positions is an important part of building an argument. Not only is it important, it is expected. Addressing the arguments of those who disagree is a way of identifying the opposition and exposing the primary weakness(s) in their argument. Doing so helps establish the contextual parameters, or boundaries, in which your argument will be contained. It's best to start with a summary.

Summarizing the opposing positions demonstrates that you are being fair to the other side. It also allows you to set the table for the claims you are going to be laying out. Here are a few general guidelines for composing a summary:

• Provide only a sentence or two describing the focus of the opposing argument.
• Focus only on the details that will be important to what you are going to present.
• Avoid slanting the summary. It provides grounds for discounting your position.

For example:

George Will's editorial in Newsweek states that the reason "Johnny Can't Write" is the misguided nature of English teachers who focus more on issues of multiculturalism, political correctness, new theories of reading such as deconstruction, and so on, than on the hard and fast rules for paragraph development, grammar, and sentence structure. [Summary: A concise yet fair summary of Will's main argument.] Although Will interviews students and uses sample course descriptions to back up his opinion, he misses the main point: all the "fashionable" theories and approaches he decries have actually been proven to teach writing more effectively than the traditional methods he favors. [Refutation: The beginning of a refutation that will go on to show why Will's judgment is wrong.]

Using a Counter-Example

Using a counter-example, or an instance that flies in the face of the opposition's claim, is one way of refuting an opposing argument. If it can be shown that their research is inadequate, it can be shown that their position is faulty, or at least inconclusive. Casting a shadow of doubt over the opposing argument provides strong evidence that your argument has merit. Be sure to use real instances of how your opponent's position doesn't account for the counter-example.

As Henry Johnson, a vice-president of student services at the University of Michigan explained, "To discuss sexual assault is to send a message to your potential student cohort that it is an unsafe campus, and therefore institutions tend to play that down" (Warshaw, 1994). When deciding which university to attend, prospective students do compare statistics regarding the ratio of males to females, student to faculty and-yes-the incidence of crime. Therefore it is no surprise that more than 60 colleges rejected requests to conduct surveys concerning sexual assault at their schools even though anonymity was guaranteed (Warshaw, 1994). [The writer sets up the opponents' view that information about sexual assault on campus damages universities' reputations.]

Universities fear negative publicity, but at Bates College, a rally of 300 angry college students outside the president's house demanding to know why the college hadn't informed them of a recent series of sexual assaults on campus, did get publicized. This resulted in further negative publicity because it came out that the university, in order to cover-up the occurrence of sexual assaults, punished the assailants without providing fair trials (Gose, 1998). [The counter-example shows that even more negative publicity results from trying to hide sexual assault information.]

Outlining an Opposing Position

Outlining an opposing position, as with a summary, not only refutes or rebuts an argument; it's also a way in which to introduce your position. Explicitly addressing those who disagree provides an opportunity for demonstrating why the opposition is wrong, why a new position is better, where an argument falls short and, quite often, the need for further discussion.

Although there is obviously a strong case for introducing multicultural topics in the English classroom, not all would agree with the argument I've put forth here. One of the most vocal critics of my position is George Will. For example, Will's editorial in Newsweek states that the reason "Johnny Can't Write" is the misguided nature of English teachers who focus more on issues of multiculturalism, political correctness, and new theories of reading such as deconstruction than on the hard and fast rules of paragraph development, grammar, and sentence structure. [Summary: A concise yet fair summary of Will's main argument.]

Yet, as I have shown here, multicultural methods clearly do not interfere with teaching writing. [Refutation #1: Disproves Will's position by referring to research already cited.] Further, Will demonstrates a certain bit of nostalgia in this piece for "older ways" that, although persuasive, has no research, with the exception of Will's childhood memories, to back it up. [Refutation #2: Exposes a flaw in Will's argument.] Although most of us think the way we were taught must be the right way, such is not necessarily the case. We should neither confuse nostalgia with research nor memory with the best curriculum. [Opposing argument: Memory and research are not the same; thus, Will's point is wrong.]

Appealing to the Audience

Appealing to the audience is another important part of building an argument. In an academic argument, logical appeals are the most common, however, depending on your topic, ethical and emotional appeals may be used as well.

Logical Appeals

Logical appeals are a rational presentation of relationships constructed such that an audience will find them hard to refute. In most cases it ties together individual pieces of evidence, uniting the argument in a manner strong enough to persuade the audience to a consensus of opinion. In other cases, logical appeals bolster an argument where the weight of evidence is less dependable, as in the following:

• When tangentially related evidence is tied to the argument at hand because direct evidence is unavailable.
• When the evidence can be interpreted in a variety of ways and the writer needs to focus the audience on his or her version so that they may agree with the conclusion.
• When a connection between widely-accepted evidence and newly argued material needs to be established.

When we appeal to the logical sensibilities of an audience, we often rely on long-established relationships between events and facts. If we can show that one event leads to another, for instance, we are establishing a logical relationship (e.g., cause/effect, deductive reasoning, etc.). Because these relationships are deeply grounded in our thinking and language, they are relatively easy to use. Nonetheless, it will help to review the range of logical appeals available for writing arguments.

Cause and Effect

Cause and effect demonstrates how a given problem leads to effects which are detrimental or how the causes of a problem need to be addressed. In either case, the writer sets up a logical relationship based in causality as a key part of the argument, using other forms of proof to support their analysis of causes or effects.

In a paper arguing for a 35 hour work week for manual laborers, the writer supports her thesis by illustrating the logical effects of the current, 40 hour week on society: (1) more physical ailments, leading to higher health costs; (2) less time spent with family, leading to the further breakdown in the American family; (3) fewer job positions being open, leading to higher unemployment than necessary; (4) diminished quality of life, leading to psychological problems such as anger and depression. For each of the four effects, she must then prove through other forms of evidence that a plausible cause of these problems is the 40-hour work week to make her argument.

Compare and Contrast

Compare and contrast demonstrates how a given argument may be similar to or different from something that they already hold to be true. By logical extension, the similarity between the two gives your argument more persuasive power. Pointing to the differences between something held as fact and something you are arguing can convince the audience of its worthiness and allow you to focus only on the differences.

In a paper arguing that homosexuality should be protected as a civil right and arguing that discrimination based on sexual orientation should be outlawed, the writer demonstrates the similarities between sexual orientation and other "classes of people" protected by civil rights legislation (e.g., women, minorities, religious groups). The writer, then, logically appeals to the audience's belief that discrimination based on gender, race, ethnicity, or religion is wrong and asks that they accept the argument extending the same benefit to homosexuals.

Syllogistic Reasoning

Syllogistic reasoning demonstrates deductive logic and begins from the premise that a fact or opinion is inarguably true. Through a series of steps the writer demonstrates that the position being argued follows logically from that premise; an extension of what is already inarguably true. In another use of this appeal, the writer presents a series of facts from other sources and then draws a logical conclusion based on these facts, showing how each group of facts leads to a premise which the audience can accept as fact, and finally, how these premises, when put together, lead to a certain conclusion.

In a paper arguing for the agreement reached at the World Environmental conference banning the destruction of rain forests and other large forests, the writer attempts to show why the ban is a logical response to global warming. In his paper, the writer presents scientific authorities' descriptions of global warming and its main cause: a lack of oxygen in the atmosphere. He then presents other scientific evidence about how oxygen is produced on earth, through plant life. By syllogistic reasoning, the writer can then draw the conclusion that if global warming is caused by a lack of oxygen [premise #1] , and trees produce the most oxygen on earth as the largest form of plant life [premise #2] , then one way to slow global warming is to protect forests [conclusion] .

Classification

Classification demonstrates how previous research, the people contributing to a discussion, or the concepts and ideas important to an issue can help shape how an audience thinks about or perceives an issue. It groups people, research and opinions in ways that makes logical sense to your audience and sets up the means by which you can argue either for or against that which a group stands.

In a paper arguing for a certain interpretation of family values, the writer begins by looking at all the groups who profess to be in favor of such values (e.g., the religious right, President Clinton, feminists) and how they define such values differently. Grouping the other people who talk about the issue in this way then allows the writer to ally himself with certain groups and argue against others.

Definition demonstrates how to set the terms or parameters of an argument. Defining issues in terms that support your position frames the argument so that, through syllogistic reasoning, an audience can be lead logically to the conclusion you intend. To argue by definition, then, is to convince the audience that the definitions are reasonable, supportable and logical and, since your argument is based on them, your conclusions are as well.

In an editorial arguing for dismissing a given professor, the writer begins by defining what makes a "good" teacher: knowledge of topic, interest in student learning, a teaching style that holds students' attention, an ability to explain clearly difficult concepts, availability for conferences with students, and fair evaluation methods. Once a good teacher is defined in this way, the author can then demonstrate how Professor X has none of these qualities, proving his judgment with evidence at each point from student evaluations, interviews, etc. Logically, then, if Professor X does not fit the definition of a good teacher, the readers will reach the conclusion that he is a bad one and should be dismissed.

Ethical Appeals

Ethical appeals make use of what an audience values and believes to be good or true. Presented formulaically, it might look something like this:

Values held by audience + connection to your argument = an argument your audience values.

Ethical appeals are acceptable in most forms of academic argument; however, they are not a substitute for evidence or proof. Use them sparingly. Whatever you do, don't assume your ethical positions are shared by your audience as this may differ radically from one to another.

Typically, such appeals appear in the introduction or conclusion to demonstrate how the argument connects to a belief the audience already holds regardless of whether they have ever thought about your position in the same way before.

Arguing from an Ethical Basis

When arguing from an ethical basis, begin by subtly reminding readers of what it is that they are supposed to believe in and then show how your argument is a logical extension of that belief. For example:

Although most people wouldn't call themselves "feminists," it is difficult to find anyone in the 1990s society who doesn't believe women should receive equal pay for equal work. Equal pay, after all, is only fair and makes sense given our belief in justice and equal treatment for all citizens. [First two sentences remind audience what they believe.] However, the fact remains that no matter how commonsensical equal pay seems it is not yet a reality. Addressing the causes of unequal pay, then, is something that goes to the heart of American society, an individual's right to receive fair treatment in the workplace. [Second two sentences illustrate how this ethical belief is being violated, and thus, by logical extension, should be addressed.]

Discipline-Specific Arguments

In discipline-specific arguments, it is best to use an ethic or value shared within that community. For example:

As teachers, we constantly profess the belief that students should be in charge of their own learning. Arguably, a student-centered curriculum is one of the unquestioned values of educational studies. [First two sentences invoke a value within the field of education.] Although seemingly a radical idea, foregoing the teaching of grammar out of workbooks is simply an extension of this value. By working with grammatical mistakes in the context of a student's writing, we are merely gearing the curriculum to a student's needs and helping him/her "take charge" of their own writing. [The last two sentences show how what the author is arguing-teaching grammar in the context of student writing-is a logical extension of this value.]

Arguments for a General Audience

In arguments geared to a more general audience, cultural values may be more appropriate. For Example:

One of America's greatest commodities has been the field of science and medicine. During the four-year governmental ban on fetal tissue research, doctors went to other countries to perform transplants, thus exporting our ideas and innovations in this area to other countries (Donovan, 225). Why shouldn't we continue to be at the forefront of this research? Our technology, especially in medicine, is some of the best in the world, and this research could provide benefits for thousands of people. We need research to continue and to consistently show what exactly needs to be done in this procedure. [Highlights: First sentence invokes an American value-the strength of our medical technology-while the next sentence examines the ethics of exporting such technology without using it on the home front, something most Americans would protest. This sets the stage for the writer to argue for more research into this area.]

Emotional Appeals

Emotional appeals are generally frowned upon in academic circles for the simple reason that they tend to get in the way of logic and reason, the prerequisites of an academic argument. However, under the right circumstances, they can be quite effective. Drawing on our most basic instincts and feelings an emotional appeal can illustrate a truth or depict the reality of a fact in an emotive way far more compelling than a logical or ethical appeal. For example:

Studies show that women earn 80 cents to every dollar earned by a man. What these statistics don't illustrate well is the effect this lesser earning potential has on women's lives. Take Irma as an example. Irma works as a nurse in a major hospital, yet takes home only $250 a week. On this money, she must support her four children whose father abandoned them when the youngest was six months old. With rent at $700 a week, she has only $300 left over for food, clothing, and her own needs. As she describes it, "it's heartbreaking to have to tell my daughter that she has to wear hand-me-downs one more year to begin school or to tell my son that he can't join the baseball league because we can't afford the fee for the uniform. It's even worse when I watch them eat pasta day after day without complaint because our budget doesn't allow for much meat." It's even more frustrating, she explains, when she realizes not all nurses doing the same job are earning the same pay. "Last month, I heard one of the male nurses got a raise because he was supporting a family of four. What makes them think women aren't in the same situation?"

Be cautious using emotional appeals. They have no place in an academic argument if their purpose-as often seen in advertising and politics-is to deceive or distort. When appropriate, use them to introduce an argument that proceeds logically and is supported with acceptable forms of evidence (e.g., statistics, research studies) or, to follow, as a graphic or human illustration of what the evidence suggests.

The Conclusion

There are no hard and fast rules for constructing an argument's conclusion or that mandate what it should contain. Nevertheless, your conclusion should close out the presentation of your evidence in a clear, logical and thoughtful manner and leave the audience with some credible semblance that you have followed through on or fulfilled the promise of your introduction.

If the argument is open-ended, the conclusion should remind the audience of the specifics of the issue being argued, the position you have taken and give them something new to consider. If it is close-ended, it should justify your position. The conclusion is the place to pound home the central points of your argument and persuade the audience that, "given the evidence," your case is indisputable.

Depending on what message you most want to leave your audience with, you may want to conclude using one or more of the following strategies:

• Reflecting Introduction

Summarizing Key Points

Logical synthesis, evaluating the solution, call to action, emotional and ethical appeals, reflecting your introduction.

Reflecting back on your introduction will provide a sense of closure, particularly if you began by asking questions, or proposing a solution to a problem. Having provided the answers or explained the solution in the body of your argument, your concluding remarks provide an opportunity to restate the original questions or problem and show how your argument answered or resolved them. It is also an opportunity to show how your position adds to or changes the context of the issue at hand. For example:

Picture yourself stepping out into a backyard with just enough sturdy turf to be comfortable in a sea of drought-loving flowers such as cosmos, dianthus, columbine, and zinnias. The honeysuckle bushes and juniper hedges are alive with the buzzing of bees and the twittering of birds. At night as you lie down to sleep, you can once again hear crickets through the open window. All this and your mower and hoses have not been out of the shed for weeks!

Summarizing the Key Points of an argument is always a good idea and, in some disciplines, it's considered a standard conclusion. But more often, it is used in conjunction with other concluding remarks and strategies. Be careful not to overdo it: Unless you are presenting a complex argument, or relying on a variety of potentially confusing sub-arguments, a lengthy summary is unnecessary and, in fact, overkill. Be brief. For example:

The current sexual assault reporting rates among students is low because the victim often does not know what resources and options are available. In addition, ignorance, misconceptions and students' false sense of security undermine the sexual assault prevention efforts. The alarming result is that assailants are often unaware that they are assailants and victims unaware that they are victims.

The best way to fight this ignorance is education and, since that is the goal of a university, what better place to begin. Education about sexual assault may be difficult at first but eventually everyone, including the institution, will benefit. It will not only teach students how to succeed in the classroom and office, but how to succeed in life as well.

A logical synthesis of points made summarizes the individual steps taken to arrive at an argument's conclusion and is practically a requirement of an inductively organized presentation. In the body of an argument, each piece of evidence is laid out and examined individually. Synthesizing the logic behind each step pulls all those pieces together and demonstrates how each relates to another. Briefly reminding your audience of all these connections may be the best way to conclude, particularly if your argument is somewhat complicated or difficult to follow. For example:

Some find it easy to adopt a "they're getting what they deserve" attitude toward student binge-drinkers when they suffer the negative effects of their behavior. As long as they are adults making their own choices, and they are the only ones affected, why not let them do as they please? This attitude should not be tolerated for two reasons. First, many of these students are breaking the law by drinking before the age of 21. We cannot ignore this and allow these crimes to go unpunished. Second, they are not the only ones affected. The repercussions of binge-drinkers on non-drinkers living in dorms and Greek houses-the secondhand binge affects-should not be so lightly dismissed.

Wechsler writes, "It is no longer possible to view bingeing as solely the bingers' problem: non-bingeing students are paying too steep a price." On high-binge campuses, for example, that price includes student's sleep or study interrupted (68%), caring for a drunken student (54%), unwanted sexual advances (26%) and personal property damage (15%) (Wechsler 23-60). It is the non-drinking student we must keep especially in mind when we consider whether college binge-drinking is a problem worthy of our attention, or one we can afford to keep on ignoring. Writes Hingson, "Emphasis should be placed on protecting the rights of those [non-drinkers] negatively affected by binge drinkers" (54). All students have the right to be safe and happy at their university, and we cannot continue to allow binge drinkers to infringe upon that right.

Evaluating the Solution to a problem presented in the introduction is also an excellent way to conclude your argument. Since most of an argument focused on solving a problem presents the reasons why a particular solution is best, an evaluation of potential problems and how they might be addressed will leave your audience more convinced of the solution's validity and your objectivity. It provides an opportunity to examine, for the audience's benefit, the strengths and weaknesses of your position one last time before the end of the argument. For example:

A one-credit course would prove that the CSU did take effective steps to help and protect their students and therefore the university would not be found liable for the crime. "Colleges are the last chance that we have to educate young men and women about human relations, living together, competition, and fair play," stated Susan Ervin-Tripp, a psychology professor at the University of California at Berkeley (Warshaw, 1994). This may also be the last chance that society has to give students the tools to prevent unnecessary sexually transmitted diseases, unwanted pregnancies, and lifetimes full of severe emotional stress resulting from sexual assault crimes. [After arguing about the financial and legal liabilities the University might face if they don't institute a required course on preventing sexual assault, the writer moves back to a humane appeal about the long-term personal effects of sexual assault. This emotional appeal builds nicely on the rational appeal to this audience.] Colorado State University can use this chance to offer students a course that will teach them how to protect themselves, aid prevention, and report sexual assault crimes. CSU has a chance to make a huge difference in these students' lives, not only in the classroom but in life. As the U.S. Department of Justice stated so eloquently, "Experiences on campuses will be carried forth to everyday life and will influence future actions. Therefore, every effort to inform students may mean one less victim or one less crime committed" (US Dept. of Justice). Isn't this one student, who was given the tools to avoid a lifetime of shame, doubt, disgust, and depression, enough reward for only a half semester of education?

A call to action work best in deductive arguments that propose solutions to problems (e.g. social problems) or that point out what further research is needed. It takes an argument one step further by addressing what the point of convincing an audience was in the first place. If your goal was advocating some sort of change, and your argument is convincing, your conclusion provides an opportunity to suggest what actions an audience sold on your position can take to actualize that change. For example:

As with any new endeavor, we like to know what we are getting into. We like to know what the advantages and disadvantages are. Exploring every option is something people have been doing for centuries and will continue to do for many more. Fossil fuel studies have shown the world that we have dug much farther into the earth's resources than was probably necessary and that industry has gone too far in tapping the earth of oil and coal. Many scientists believe global climate change has been brought about by pollution resulting from the burning of these fossil fuels.

Maybe we will do something about this problem in the future or, maybe the time to act is right now. Maybe tomorrow is too late for saving the rain-forests. The people who are destroying these trees need an alternative energy source and need to learn more about emerging technologies that will save them from using up all their remaining resources. The sooner we educate ourselves and apply that knowledge toward a sustainable future, the sooner we will be able to offer help to regions of the world which are in dire need.

The sun has tremendous potential for clean, safe and renewable energy and should be exploited in all areas of the world. The future starts right here, right now, with you. It is essential that the simple, yet effective, steps outlined earlier are taken. Write your congressman today. The Solar Forum '97 is taking place this month in Washington. Decisions made there will ultimately affect us all for years to come. Subscribe to a "green" energy program in your area. In Fort Collins it would be the wind program, sponsored by Fort Collins Light and Power. The number to call is 970-221-6704. There are still open slots to fill. Take a look at Home Power Magazine and see how easy it is for renewable energy to fit into your lifestyle. You'll be glad you did. I know I am.

Emotional and ethical appeals prompt your audience to care about an issue on more than an intellectual level. As with introductions, conclusions are an excellent place to do this because it reminds your audience that your position is not merely an academic one, but one that has consequences for real people. Concluding on emotional and ethical grounds provides an opportunity to strengthen the appeal of you position. For example:

The safety of our society is directly influenced by the correct handling of our household hazardous waste. Everyone uses dangerous chemicals every day and the dangers are astounding when they aren't disposed of in a proper and professional manner. In an age of many chemicals, we must be careful not to put each other, our pets, and our environment in harm's way: We do not need sanitation workers losing their lives or are pets poisoned. In a country with a population the size of the United States, it is necessary that every homeowner ensure a healthy environment for everyone-plants and animals included-by taking precautions when disposing of hazardous waste. It is the job of every responsible citizen to ensure that others are not put at risk when disposing of chemicals.

Using evidence, much of which comes from published sources, is an essential part of constructing an argument and proper documentation of those sources is an essential part of convincing your audience that you are credible. All facts and figures, paraphrases, opinions, and quotes from other sources must be cited using specific citation formats such as footnotes, in-text notes, end-notes and bibliographies.

Citation Information

Donna LeCourt, Kate Kiefer, and Peter Connor. (1994-2024). Parts of an Argument. The WAC Clearinghouse. Colorado State University. Available at https://wac.colostate.edu/repository/writing/guides/.

Copyright Information

Copyright © 1994-2024 Colorado State University and/or this site's authors, developers, and contributors . Some material displayed on this site is used with permission.

An Overview of the Writing Process

What this handout is about.

This handout will help you understand and write for the appropriate audience when you write an academic essay.

Audience matters

When you’re in the process of writing a paper, it’s easy to forget that you are actually writing to someone. Whether you’ve thought about it consciously or not, you always write to an audience: sometimes your audience is a very generalized group of readers, sometimes you know the individuals who compose the audience, and sometimes you write for yourself. Keeping your audience in mind while you write can help you make good decisions about what material to include, how to organize your ideas, and how best to support your argument.

To illustrate the impact of audience, imagine you’re writing a letter to your grandmother to tell her about your first month of college. What details and stories might you include? What might you leave out? Now imagine that you’re writing on the same topic but your audience is your best friend. Unless you have an extremely cool grandma to whom you’re very close, it’s likely that your two letters would look quite different in terms of content, structure, and even tone.

Isn’t my instructor my audience?

Yes, your instructor or TA is probably the actual audience for your paper. Your instructors read and grade your essays, and you want to keep their needs and perspectives in mind when you write. However, when you write an essay with only your instructor in mind, you might not say as much as you should or say it as clearly as you should, because you assume that the person grading it knows more than you do and will fill in the gaps. This leaves it up to the instructor to decide what you are really saying, and she might decide differently than you expect. For example, she might decide that those gaps show that you don’t know and understand the material. Remember that time when you said to yourself, “I don’t have to explain communism; my instructor knows more about that than I do” and got back a paper that said something like “Shows no understanding of communism”? That’s an example of what can go awry when you think of your instructor as your only audience.

Thinking about your audience differently can improve your writing, especially in terms of how clearly you express your argument. The clearer your points are, the more likely you are to have a strong essay. Your instructor will say, “He really understands communism—he’s able to  explain it simply and clearly!” By treating your instructor as an intelligent but uninformed audience, you end up addressing her more effectively.

How do I identify my audience and what they want from me?

Before you even begin the process of writing, take some time to consider who your audience is and what they want from you. Use the following questions to help you identify your audience and what you can do to address their wants and needs.

• Who is your audience?
• Might you have more than one audience? If so, how many audiences do you have? List them.
• Does your assignment itself give any clues about your audience?
• What does your audience need? What do they want? What do they value?
• What is most important to them?
• What are they least likely to care about?
• What kind of organization would best help your audience understand and appreciate your? What do you have to say (or what are you doing in your research) that might surprise your audience?
• What do you want your audience to think, learn, or assume about you? What impression do you want your writing or your research to convey?

How much should I explain?

This is the hard part. As we said earlier, you want to show your instructor that you know the material. But different assignments call for varying degrees of information. Different fields also have different expectations. For more about what each field tends to expect from an essay, see the Writing Center handouts on writing in specific fields of study. The best place to start figuring out how much you should say about each part of your paper is in a careful reading of the assignment. We give you some tips for reading assignments and figuring them out in our handout on how to read an assignment . The assignment may specify an audience for your paper; sometimes the instructor will ask you to imagine that you are writing to your congressperson, for a professional journal, to a group of specialists in a particular field, or for a group of your peers. If the assignment doesn’t specify an audience, you may find it most useful to imagine your classmates reading the paper, rather than your instructor.

Now, knowing your imaginary audience, what other clues can you get from the assignment? If the assignment asks you to summarize something that you have read, then your reader wants you to include more examples from the text than if the assignment asks you to interpret the passage. Most assignments in college focus on argument rather than the repetition of learned information, so your reader probably doesn’t want a lengthy, detailed, point-by-point summary of your reading (book reports in some classes and argument reconstructions in philosophy classes are big exceptions to this rule). If your assignment asks you to interpret or analyze the text (or an event or idea), then you want to make sure that your explanation of the material is  focused and not so detailed that you end up spending more time on examples than on your analysis. If you are not sure about the difference between explaining something and analyzing it, see our handouts on reading the assignment and argument .

Once you have a draft, try your level of explanation out on a friend, a classmate, or a Writing Center tutor. Get the person to read your rough draft, and then ask her to talk to you about what she did and didn’t understand. (Now is not the time to talk about proofreading stuff, so make sure she ignores those issues for the time being). You will likely get one of the following responses or a combination of them:

• If your listener/reader has tons of questions about what you are saying, then you probably need to explain more. Let’s say you are writing a paper on piranhas, and your reader says, “What’s a piranha? Why do I need to know about them? How would I identify one?” Those are vital questions that you clearly need to answer in your paper. You need more detail and elaboration.
• If your reader seems confused , you probably need to explain more clearly. So if he says, “Are there piranhas in the lakes around here?” you may not need to give more examples, but rather focus on making sure your examples and points are clear.
• If your reader looks bored and can repeat back to you more details than she needs to know to get your point, you probably explained too much. Excessive detail can also be confusing, because it can bog the reader down and keep her from focusing on your main points. You want your reader to say, “So it seems like your paper is saying that piranhas are misunderstood creatures that are essential to South American ecosystems,” not, “Uh… piranhas are important?” or, “Well, I know you said piranhas don’t usually attack people, and they’re usually around 10 inches long, and some people keep them in aquariums as pets, and dolphins are one of their predators, and…a bunch of other stuff, I guess?”

Sometimes it’s not the amount of explanation that matters, but the word choice and tone you adopt. Your word choice and tone need to match your audience’s expectations. For example, imagine you are researching piranhas; you find an article in National Geographic and another one in an academic journal for scientists. How would you expect the two articles to sound? National Geographic is written for a popular audience; you might expect it to have sentences like “The piranha generally lives in shallow rivers and streams in South America.” The scientific journal, on the other hand, might use much more technical language, because it’s written for an audience of specialists. A sentence like “ Serrasalmus piraya lives in fresh and brackish intercoastal and proto-arboreal sub-tropical regions between the 45th and 38th parallels” might not be out of place in the journal.

Generally, you want your reader to know enough material to understand the points you are making. It’s like the old forest/trees metaphor. If you give the reader nothing but trees, she won’t see the forest (your thesis, the reason for your paper). If you give her a big forest and no trees, she won’t know how you got to the forest (she might say, “Your point is fine, but you haven’t proven it to me”). You want the reader to say, “Nice forest, and those trees really help me to see it.” Our handout on paragraph development can help you find a good balance of  examples and explanation.

Reading your own drafts

Writers tend to read over their own papers pretty quickly, with the knowledge of what they are trying to argue already in their minds. Reading in this way can cause you to skip over gaps in your written argument because the gap-filler is in your head. A problem occurs when your reader falls into these gaps. Your reader wants you to make the necessary connections from one thought or sentence to the next. When you don’t, the reader can become confused or frustrated. Think about when you read something and you struggle to find the most important points or what the writer is trying to say. Isn’t that annoying? Doesn’t it make you want to quit reading and surf the web or call a friend?

Putting yourself in the reader’s position

Instead of reading your draft as if you wrote it and know what you meant, try reading it as if you have no previous knowledge of the material. Have you explained enough? Are the connections clear? This can be hard to do at first. Consider using one of the following strategies:

• Take a break from your work—go work out, take a nap, take a day off. This is why the Writing Center and your instructors encourage you to start writing more than a day before the paper is due. If you write the paper the night before it’s due, you make it almost impossible to read the paper with a fresh eye.
• Try outlining after writing—after you have a draft, look at each paragraph separately. Write down the main point for each paragraph on a separate sheet of paper, in the order you have put them. Then look at your “outline”—does it reflect what you meant to say, in a logical order? Are some paragraphs hard to reduce to one point? Why? This technique will help you find places where you may have confused your reader by straying from your original plan for the paper.
• Read the paper aloud—we do this all the time at the Writing Center, and once you get used to it, you’ll see that it helps you slow down and really consider how your reader experiences your text. It will also help you catch a lot of sentence-level errors, such as misspellings and missing words, which can make it difficult for your reader to focus on your argument.

These techniques can help you read your paper in the same way your reader will and make revisions that help your reader understand your argument. Then, when your instructor finally reads your finished draft, he or she won’t have to fill in any gaps. The more work you do, the less work your audience will have to do—and the more likely it is that your instructor will follow and understand your argument.

• Audience. Provided by : The Writing Center, University of North Carolina at Chapel Hill. Located at : http://writingcenter.unc.edu/ . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives