management analysis and decision making case study

Effective Decision-Making: A Case Study

Effective decision-making:, leading an organization through timely and impactful action.

Senior leaders at a top New England insurance provider need to develop the skills and behaviors for better, faster decision-making. This virtually delivered program spans four half-day sessions and includes individual assignments, facilitator-led presentations, and simulation decision-making. Over the past two months, this program touched over 100 leaders, providing them with actionable models and frameworks to use back on the job.

For one of New England’s most iconic insurers, senior leaders are challenged to make timely, effective decisions. These leaders face decisions on three levels: ones they translate to their teams, ones they make themselves, and ones they influence. But in a quickly changing, highly regulated market, risk aversion can lead to slow and ineffective decisions. How can senior leaders practice in a safe environment the quick, yet informed, decision-making necessary for the job while simultaneously learning new models and techniques — and without the learning experience burdening their precious time?

The Effective Decision-Making program was artfully designed to immerse senior leaders in 16 hours of hands-on experience, including reflection and feedback activities, applicable exercises, supporting content, and participation in a business simulation to practice the core content of the program. Participants work together in small groups to complete these activities within a limited time frame, replicating the work environment in which these leaders must succeed. Continuous reflection and group discussion around results create real-time learning for leaders. Application exercises then facilitate the simulation experience and their work back on the job. The program employs a variety of learning methodologies, including:

  • Individual assignments that incorporate content and frameworks designed to develop effective decision-making skills.
  • Guided reflection activities to encourage self-awareness and commitments for action.
  • Large group conversations — live discussions focused on peer input around key learning points.
  • Small group activities, including virtual role plays designed to build critical interpersonal and leadership skills.
  • A dynamic business simulation in which participants are charged with translating, making, and influencing difficult decisions.
  • Facilitator-led discussions and presentations.

Learning Objectives

Participants develop and improve skills to:

  • Cultivate a leadership mindset that empowers, inspires, and challenges others.
  • Translate decisions for stronger team alignment and performance.
  • Make better decisions under pressure.
  • Influence individuals across the organization.
  • Better understand how one’s leadership actions impact business results

Design Highlights

Program agenda.

As a result of the COVID-19 pandemic and the need for social distancing, this program was delivered virtually. However, this didn't preclude the need to give leaders an opportunity to connect with, and learn from, one another. In response to those needs, Insight Experience developed a fully remote, yet highly interactive, offering delivered over four half-day sessions.

Interactive Virtual Learning Format

Effective Decision-Making was designed to promote both individual and group activities and reflection. Participants access the program via a video-conferencing platform that allows them to work together both in large and small groups. Learning content and group discussions are done as one large group, enabling consistency in learning and opportunities to hear from all participants. The business simulation decision-making and reflection activities are conducted in small groups, allowing teams to develop deeper connections and conversations.

Simulation Overview

IIC

Participants assume the role of a General Manager for InfoMaster, a message management provider. Their leadership challenge as the GM is to translate the broader IIC organizational goals into strategy for their business, support that strategy though the development of organizational capabilities and product offerings, manage multiple divisions and stakeholders, and consider their contribution and responsibility to the broader organization of which they are a part. 

Success in the simulation is based on how well teams:

  • Understand and translate organizational strategy into goals and plans for their business unit.
  • Align organizational initiatives and product development with broader strategies.
  • Develop employee capabilities required to execute strategic goals.
  • Hold stakeholders accountable to commitments and results.
  • Communicate with stakeholders and involve others in plans and decision-making.
  • Develop their network and their influence within IIC to help support initiatives for the organization

History and Results

Effective Decision-Making was developed in 2020 as an experience for senior-level leaders. After a successful pilot, the program was then rolled out to two more cohorts in 2021 and 2022. The senior-level leaders who participated in the program then requested we offer the same program to their direct reports. After some small adjustments to make the program more appropriate for director-level leaders, the program was launched in 2022 for approximately 100 directors.

Here is what some participants have said about this program:

  • “ One of the better programs we've done here at [our organization]. Pace was very quick but content was excellent and approach made it fun .”
  • “ Loved the content and the flow. Very nicely organized and managed. Thank you! ”
  • “ Really enjoyed the collaborative nature of the simulation.”
  • “ It was wonderful and I felt it is a great opportunity. Learnt and reinforced leadership training and what it would take to be successful.”
  • “One of the best I've experienced — especially appreciated how the reality of [our organization] was incorporated and it was with similarly situated peers.”
  • “This program was great! It gave good insight into how to enhance my skills as leader by adopting the leadership mindset.”
  • “Loved the fast pace, having a sim group that had various backgrounds in the company and seeing the results of our decisions at the corporate level.”
  • “Great program — I love the concepts highlighted during these sessions.”

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management analysis and decision making case study

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  • 14 min read

Data-Driven Decision-Making Case Studies: Insights from Real-World Examples

Netflix and Chill

Data has become crucial for making informed decisions in today's fast-paced and ever-changing business environment. Companies use data to gain valuable insights, improve processes, and foster innovation. By studying successful examples of data-driven decision-making, we can gain valuable insights and comprehend the impact of data-driven strategies on business outcomes.

Define Data-Driven Decision Making (DDDM)

Are you tired of making business decisions based on gut instincts and guesswork? It's time to adopt Data-Driven Decision Making (DDDM). DDDM is a strategic approach that leverages collected data to inform and guide your business decisions. You can gain insights by identifying patterns and making informed choices using relevant and accurate data. "This can enhance the precision and efficiency of your decision-making procedure." allowing you to optimize outcomes, mitigate risks, and adapt more dynamically to changing circumstances in today's data-rich environment. Switch to DDDM and give your business the competitive edge it needs!

Importance of DDDM in Modern Businesses

In today's fast-paced and competitive business world, making informed and accurate decisions is more critical than ever. Data-Driven Decision Making (DDDM) is a powerful tool to help modern businesses achieve this goal. By using data and insights to inform business decisions rather than relying on guesswork, companies "Businesses that strategically position themselves to gain a competitive advantage are more likely to achieve success." With DDDM, businesses can make data-backed decisions, leading to better outcomes and tremendous success. So, if you want to stay ahead of your competition and make helpful decisions that drive success, embracing DDDM is the way to go!

Brief Overview of the Success Stories to be Discussed

Discover the success stories showcasing how businesses leverage advanced technologies to drive growth and profitability. Join me for an engaging and thought-provoking session where we will delve into the intricacies of these fascinating case studies. Your active participation will help us uncover valuable insights and unlock new perspectives that can benefit your work. "Make the most of this valuable opportunity to enhance your knowledge and skills!"

1. Netflix's Personalized Recommendations

2. Amazon's Supply Chain Optimization

3. Starbucks Location Analytics

4. American Express Fraud Detection

5. Zara's Fast Fashion Foresight.

You can benefit greatly from this unique opportunity to learn from some of the most innovative companies in the industry. Ensure you take advantage of this chance to expand your knowledge and skills!

Case Study 1: Netflix's Personalized Recommendation

Overview of netflix's challenges in content delivery.

Netflix faced challenges delivering content due to the diverse viewer preferences and vast content library. However, the company has been working hard to address these challenges and ensure users can discover content that aligns with their tastes. By doing so, Netflix aims to improve user satisfaction and retention rates.

How Netflix Used Viewer Data to Tailor Recommendations

By leveraging extensive viewer data, Netflix confidently tackled the challenge of recommending relevant content to its users. The platform thoroughly analyzed user behavior, viewing history, and preferences to create highly sophisticated algorithms. These algorithms were based on machine learning and could personalize content recommendations for each user. This approach significantly increased the likelihood of viewers engaging with content that resonated with their interests.

The Impact on Customer Retention and Satisfaction

The personalized content recommendations profoundly affected customer retention and satisfaction rates. Netflix enhanced the value of its service by providing users with content that closely matched their preferences. This created a stronger bond between users and the platform, leading to longer subscription durations and increased satisfaction.

Lessons Learned and Key Takeaways

Data is a Strategic Asset: Netflix's strategic use of data has wholly revolutionized content delivery. By utilizing excellent viewer data, they have successfully met the needs and preferences of each viewer in an incredibly effective manner.

Personalization Enhances Customer Experience: Personalized recommendations are essential to enhancing the overall customer experience. They can increase engagement, satisfaction, loyalty, and retention. Make no mistake - if you want to take your business to new heights, personalized recommendations are a must!

Continuous Adaptation is Crucial: It is crucial to adapt to achieve success, as Netflix continuously demonstrates. With the ever-evolving preferences of viewers, it is imperative to perform ongoing analysis and make necessary adjustments to algorithms to ensure that recommendations stay consistently relevant.

Balancing Privacy and Personalization: When utilizing viewer data, it is crucial to hit the right balance between personalization and privacy. Netflix has accomplished this by delivering highly personalized recommendations without compromising user privacy.

Netflix's approach to content delivery serves as an inspiration for the transformative power of data-driven decision-making. The personalized recommendations derived from customer data have proven to be a game changer regarding customer retention and satisfaction. The significance of adaptability, strategic use of data, and the balance between personalization and privacy, as highlighted by Netflix's success, can serve as a guide for other businesses looking to impact their customers positively.

Case study 2: amazon's supply chain optimization.

A box of joy

Understanding Amazon's Complex Supply Chain

Amazon has a complex supply chain involves various stages, from sourcing the products to delivering them to customers. The company manages a vast network of fulfillment centers, distribution hubs, and transportation systems. The complexity arises due to the need to manage different types of products, fluctuating demand, and the commitment to fast and efficient delivery.

Implementation of Predictive Analytics for Inventory Management

Using predictive analytics, Amazon has optimized inventory management by accurately forecasting future demand by analyzing historical data, current market trends, and seasonality. This has helped them prevent stockouts and overstock situations, improving their overall business efficiency and customer satisfaction.

Results Achieved in Cost Savings and Delivery Times

Anticipating the future, the implementation of predictive analytics is expected to yield significant results. Amazon will likely achieve cost savings by minimizing excess inventory and improving warehouse efficiency. Additionally, streamlined inventory management contributes to faster order fulfillment, which reduces delivery times and enhances the customer experience. We can expect a boost in efficiency and a better customer experience shortly.

Insights Gained and How Businesses Can Apply Similar Strategies 

Data-Driven Decision-Making: In today's business landscape, data-driven decision-making has become the cornerstone of success. If you want your business to thrive, you must leverage advanced analytics to gain actionable insights into your supply chains. This will enable you to make proactive and strategic decisions to enhance your projects. Don't fall behind the competition - take charge and start leveraging the power of data-driven decision-making now.

Dynamic Inventory Optimization: Incorporating a dynamic approach to inventory management that relies on predictive analytics is "Businesses must prioritize their competitive edge and remain ahead of the industry. This is crucial to ensure success and longevity.". It helps them to quickly adjust to changing market conditions and meet the ever-evolving demands of consumers. This not only optimizes the utilization of resources but also reduces wastage, making it a sound strategy crucial for any business that wishes to survive in today's competitive market landscape.

Focus on Customer-Centric Logistics: To improve customer satisfaction, businesses can focus on optimizing logistics and reducing delivery times. Amazon's customer-centric approach demonstrates the importance of fast and reliable delivery. Companies can boost customer loyalty and drive growth by enhancing the customer experience.

Investment in Technology: To stay ahead in supply chain optimization, businesses must adopt cutting-edge technologies like AI and machine learning. Amazon's supply chain success is a testament to the power of continuous investment in technology. So, if you want to thrive in today's competitive market, it's high time you leverage these technologies to your advantage.

Amazon's journey toward optimizing its supply chain through predictive analytics has tremendously impacted cost savings and delivery times. Other businesses can achieve similar results by utilizing data-driven decision-making, implementing dynamic inventory management, prioritizing customer-centric logistics, and investing in advanced technologies.

Case study 3: starbucks location analytics.

A happy place for everyone

The Problem with Traditional Site Selection

The traditional approach to retail site selection, which relied on broad demographic data and market trends, must be improved in identifying optimal locations. Adopting a more precise approach that considers specific local factors influencing consumer behavior and store performance is imperative to ensure success.

How Starbucks Leveraged Geographic Information Systems (GIS)

Starbucks has transformed its approach to selecting store locations by leveraging Geographic Information Systems (GIS). This innovative technology has enabled Starbucks to systematically evaluate and visualize location-specific data, such as foot traffic patterns, nearby businesses, demographics, and local economic factors. By conducting this comprehensive analysis, Starbucks can gain a more nuanced understanding of potential store locations and make informed decisions.

Outcomes in Terms of New Store Performance and Sales

Starbucks, the renowned coffeehouse chain, has achieved notable success in its site selection strategy by implementing a Geographic Information System (GIS). GIS technology has enabled Starbucks to strategically place its new stores in locations that cater to the preferences and traffic patterns of the local population. As a result, the company has witnessed a significant improvement in the performance of its new stores, surpassing the sales of those selected through traditional methods. The successful implementation of GIS in site selection has contributed to optimizing location decisions, leading to a more efficient and effective expansion strategy for Starbucks.

Broader Implications for Retail Location Decision-Making

Precision in Site Selection: Geographic Information System (GIS) technology has opened new doors for retailers to make informed decisions. By leveraging GIS, businesses can analyze and interpret specific geographic data to optimize their site selection process. This helps them understand local nuances and customer behavior more precisely, allowing them to make data-driven decisions that lead to better business outcomes.

Adaptability to Local Factors: To establish a closer relationship with their customers, retailers must consider various local factors such as competition, demographics, and cultural preferences. By doing so, they can customize their offerings and marketing strategies to fit the local communities' specific needs and preferences. This approach can lead to better customer engagement and loyalty and, ultimately, higher sales for the retailer.

Cost Efficiency: Regarding retail businesses, selecting the right location for a store is crucial for success. Optimal site selection can significantly reduce the risk of underperforming stores and minimize the financial impact of poor location decisions. Retail businesses can enhance their overall cost efficiency and profitability by doing so. This is why it is essential for companies to carefully analyze and consider factors before making any site selection decisions.

Strategic Expansion: Geographic Information System (GIS) provides retailers with a powerful tool to make informed decisions about expanding their business. By leveraging location-based data, retailers can discover new markets and potential locations for growth. This data-driven approach helps retailers create a more sustainable and prosperous expansion plan, resulting in long-term prosperity for the business.

Enhanced Customer Experience: Retailers can improve the shopping experience for their customers by strategically selecting store locations that cater to their preferences and habits. Retailers can attract more foot traffic and enhance customer satisfaction by offering conveniently located stores. In this case, it can increase sales and customer loyalty.

To make it more understandable, Starbucks has been using fantastic GIS technology to help them pick the best locations for their stores. It's like a digital map that allows them to look at much different information, like how many people live nearby, how much traffic there is, and what other businesses are in the area. By using this technology, Starbucks can make better choices about where to put their stores and how they can be successful. Other businesses can also use GIS to make better decisions about where to open new stores and how to compete in the changing world of retail.

Case study 4: american express fraud detection.

Don't leave home without it

Rise in Credit Card Fraud and the Challenge for Card Issuers

As more and more people turn to digital transactions and online commerce, it's essential to be aware of the increased incidence of credit card fraud. Protect yourself and others from financial crimes by staying informed and proactively safeguarding your financial information. Thus, posing a significant challenge for card issuers. Fraudsters are constantly devising new and innovative tactics to steal sensitive information and exploit vulnerabilities in payment systems. This makes it imperative for financial institutions to stay ahead of the game in detecting and preventing fraudulent activities. Today, with advanced technologies like machine learning and artificial intelligence, card issuers can analyze big data that can identify patterns and anomalies and indicate fraudulent behavior. By adopting a proactive approach to fraud detection and prevention, financial institutions can safeguard their customers' personal information and financial assets, thus building trust and loyalty among their clients.

American Express's Use of Machine Learning for Early Detection

American Express always prioritizes the security of its customers' financial transactions. The company has employed advanced machine-learning algorithms to analyze vast amounts of real-time transaction data to achieve this. These algorithms can identify patterns, anomalies, and behavioral indicators typically associated with fraudulent activities. By continuously learning from new data, the system adapts to evolving fraud tactics and enhances its ability to detect irregularities early on. This advanced technology is a critical component of American Express's fraud prevention strategy, and it helps the company safeguard its customers against potential financial losses.

Effectiveness in Preventing Fraud and Protecting Customers

American Express utilizes an advanced fraud detection system powered by machine learning that has demonstrated exceptional efficacy in preventing fraudulent activities and safeguarding customers. By detecting fraudulent transactions early, the company can promptly take necessary measures, such as notifying customers of suspicious activities or blocking them altogether, thus reinforcing trust in the company's commitment to security and ensuring customer satisfaction.

What Companies Can Learn About Proactive Data Monitoring

Invest in Advanced Analytics: Advanced analytics, such as machine learning, helps companies proactively monitor data for potential fraud indicators and unusual patterns. It identifies issues before they become significant problems, saving the company millions. It also identifies new business opportunities, market trends, and operational inefficiencies, enhancing customer satisfaction and the bottom line.

Real-Time Analysis: Real-time data analysis is a powerful tool for detecting and responding to suspicious activities. By monitoring data in real-time, organizations can quickly "Identify possible threats and take prompt action to reduce their impact." we can overcome any challenges that come our way and pave the path to success. This approach reduces the window of vulnerability and enhances the effectiveness of fraud prevention measures. Therefore, real-time data analysis can help organizations prevent fraudsters from exploiting them. It's important to stay vigilant and proactive in protecting yourself and your finances from potential threats. Please take action now and don't give them the chance to cause any harm. Remember, it's better to be safe than sorry. their interests.

Continuous Learning Systems: Adopting systems that can learn and adapt to new fraud patterns is highly recommended. This approach ensures that the monitoring mechanisms remain up-to-date and effective despite the constantly evolving threats. Embracing such systems can protect businesses. The objective is to safeguard individuals and organizations against financial losses and reputational harm resulting from fraudulent activities.

Customer Communication: Implementing solid and effective communication methods is essential to inform customers of any potential fraud promptly. Through transparent communication, customers can be informed of the situation and take immediate action, building trust between them and the organization.

Collaboration with Industry Partners: Collaborating with industry partners and sharing insights on emerging fraud trends is essential. By working together, we can enhance our ability to combat fraud and protect the entire ecosystem. We can stay informed and better equipped to prevent fraudulent activities through a collective effort.

Balancing Security and User Experience: It's crucial to balance strong security measures with a seamless user experience for online platform security. While taking all necessary steps to prevent fraud and unauthorized access to your system is critical, ensuring that your legitimate customers don't face any inconvenience or dissatisfaction due to stringent security protocols is equally essential. Therefore, adopting a multi-layered approach to security is recommended to shield your system from potential threats without making the user experience cumbersome or frustrating. This may involve utilizing two-factor and risk-based authentication and real-time fraud detection. Furthermore, educating users on secure online practices and equipping them with the necessary tools and resources to protect their personal information and transactions is essential.

American Express has implemented machine learning techniques to detect and prevent fraud at an early stage. This is an excellent example for businesses seeking to improve their proactive data monitoring capabilities. By adopting advanced analytical tools, real-time analysis, continuous learning systems, and effective communication, companies can establish a solid and proactive strategy to combat emerging threats in the digital realm.

Case study 5: zara's fast fashion foresight.

a fast fashion forward

Fast Fashion Industry Challenges in Demand Forecasting

The fast fashion industry, known for producing trendy and affordable clothing rapidly, faces significant challenges in accurately predicting consumer demand. One of the main reasons for this is the constantly changing nature of fashion trends. What is popular today may be out of fashion tomorrow, making it difficult for companies to plan their production processes effectively.

Additionally, fast fashion products have short life cycles, meaning they are only in style for a limited time. As a result, companies need to be able to respond to market shifts and adjust their production accordingly quickly. This can be challenging, as traditional forecasting methods rely on historical data, which may need to be more relevant in a fast-changing market.

To overcome these challenges, the fast fashion industry needs innovative and agile forecasting methods to keep up with the dynamic nature of consumer preferences. This may involve leveraging data analytics and machine learning algorithms to identify emerging trends and predict future demand. Companies can enhance efficiency, reduce waste, and provide excellent customer value.

Zara's Integration of Real-Time Sales Data into Production Decisions

Zara, one of the world's leading fashion retailers, has redefined the fashion industry by leveraging real-time sales data. Zara has integrated real-time sales data into its production decisions, allowing the company to stay ahead of the competition. Zara's vertically integrated supply chain and responsive production model enable it to capture up-to-the-minute sales data from its stores worldwide. This data is then fed back to the design and production teams, who use it to rapidly adjust inventory levels and introduce new designs based on current demand trends. Using real-time sales data, Zara can create a customer-centric approach, ensuring its customers always have access to the latest and most stylish designs.

Benefits Seen in Reduced Waste and Increased Sales

Zara has adopted a real-time analytics approach that has proven to be highly beneficial. The company's production is now closely aligned with actual customer demand, which results in a significant reduction in overstock and markdowns. This approach has minimized the environmental impact of excessive inventory. In addition, the quick response to emerging trends and consumer preferences has led to an increase in full-price sales, boosting revenue and profitability for Zara.

Strategies for Incorporating Real-Time Analytics into Product Development

Connected Supply Chain: Establishing a connected and transparent supply chain that enables seamless real-time data flow from sales channels to production and design teams is imperative. This will ensure that all the teams are on the same page and can make quick, informed decisions based on accurate, up-to-date information. Failure to do so can result in costly delays, inefficiencies, and missed opportunities. So, let's prioritize this and set up a robust supply chain that works for us!

Agile Production Processes: To maintain a competitive edge, it is crucial to adopt constructive and flexible production processes that can quickly respond to changes in demand. This involves embracing shorter production cycles and smaller batch sizes, which makes us more efficient and proactive in meeting customer needs.

Advanced Data Analytics: To optimize your sales strategies, you can use advanced data analytics tools to process and analyze real-time sales data efficiently. You can accurately forecast demand and make data-driven decisions by implementing predictive modeling and machine learning algorithms.

Cross-Functional Collaboration: Promoting collaboration among different organizational departments is crucial to ensure the sales, marketing, design, and production teams have a unified interpretation of real-time data. This way, they can collectively make informed decisions that are in the company's best interest. The organization can improve its efficiency, productivity, and profitability by promoting open communication and collaboration between departments.

Customer Feedback Integration: One way to enhance the accuracy of real-time analytics is to consider customer feedback and preferences. Social media listening and direct customer interactions can provide valuable insights into emerging trends and demands.

Technology Integration: As we look towards the future, it's becoming increasingly clear that investing in technologies that facilitate real-time data collection and processing will be crucial. With the rise of automation and the growing need for instant information, businesses that have point-of-sale systems, inventory management software, and communication tools that streamline information flow will be better equipped to thrive in the fast-paced and ever-changing world of tomorrow. So, it's never too soon to start thinking about how you can integrate these technologies into your business strategy.

Zara's outstanding achievement in the fast fashion industry is a remarkable example of how incorporating real-time sales data into production decisions can lead to immense success. By reducing waste, swiftly responding to market trends, and utilizing advanced analytics, Zara has set a benchmark for other companies in integrating real-time insights into their product development strategies. This approach enhances efficiency and competitiveness in the highly dynamic and ever-evolving fashion industry.

In the constantly shifting business realm, the adage' knowledge is power' has never been more accurate, particularly about tangible, data-derived knowledge. data-driven decision making (dddm) presents an approach where critical business decisions are made not on intuition or experience alone, but on deep dives into data analysis. empirical evidence garnered through this method provides actionable insights leading to strategic, evidence-based decisions..

The stories of Netflix, Amazon, Starbucks, American Express, and Zara demonstrate the immense potential of Data-Driven Decision Making (DDDM). By analyzing vast data points and leveraging advanced analytics, these companies transformed their businesses and achieved unparalleled success.

For instance, Netflix utilized DDDM to create tailor-made recommendations, engaging existing users and attracting new ones. Amazon used data analytics to optimize its supply chain, lowering costs and accelerating shipping times. Starbucks leveraged location analytics to predict the profitability of new store locations with impressive accuracy. American Express used machine learning algorithms to identify frauds faster than ever, saving millions in potential losses. Lastly, Zara demonstrated agility in the competitive fast fashion market by adapting its production and supply chain to meet real-time demand.

As seen in these success stories, data-driven decision-making can powerfully impact business, from customer engagement to trend forecasting. They underscore the importance of meticulous data analysis in navigating the present and forecasting an ever-changing future, paving the way for unparalleled business success. Companies can draw inspiration from these cases and embark on their DDDM journey to achieve similar outcomes.

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Walmart’s Operations Management: 10 Strategic Decisions & Productivity

Walmart 10 decisions of operations management, strategic decision areas, productivity measures, retail business case study analysis

Walmart Inc.’s operations management involves a variety of approaches that are focused on managing the supply chain and inventory, as well as sales performance. The company’s success is significantly based on effective performance in retail operations management. Specifically, Walmart’s management covers all the 10 decision areas of operations management. These strategic decision areas pertain to the issues managers deal with on a daily basis as they optimize the e-commerce company’s operations. Walmart’s application of the 10 decisions of operations management reflects managers’ prioritization of business objectives. In turn, this prioritization shows the strategic significance of the different decision areas of operations management in the retail company’s business. This approach to operations aligns with Walmart’s corporate mission statement and corporate vision statement . The retail enterprise is a business case of how to achieve high efficiency in operations to ensure long-term growth and success in the global market.

The 10 decisions of operations management are effectively addressed in Walmart’s business through a combination of approaches that emphasize supply chain management, inventory management, and sales and marketing. This approach leads to strategies that strengthen the business against competitors, like Amazon and its subsidiary, Whole Foods , as well as Home Depot , eBay, Costco , Best Buy, Macy’s, Kroger, Alibaba, IKEA, Target, and Lowe’s.

The 10 Strategic Decision Areas of Operations Management at Walmart

1. Design of Goods and Services . This decision area of operations management involves the strategic characterization of the retail company’s products. In this case, the decision area covers Walmart’s goods and services. As a retailer, the company offers retail services. However, Walmart also has its own brands of goods, such as Great Value and Sam’s Choice. The company’s operations management addresses the design of retail service by emphasizing the variables of efficiency and cost-effectiveness. Walmart’s generic strategy for competitive advantage, and intensive growth strategies emphasize low costs and low selling prices. To fulfill these strategies, the firm focuses on maximum efficiency of its retail service operations. To address the design of goods in this decision area of operations management, Walmart emphasizes minimal production costs, especially for the Great Value brand. The firm’s consumer goods are designed in a way that they are easy to mass-produce. The strategic approach in this operations management area affects Walmart’s marketing mix or 4Ps and the corporation’s strategic planning for product development and retail service expansion.

2. Quality Management . Walmart approaches this decision area of operations management through three tiers of quality standards. The lowest tier specifies the minimum quality expectations of the majority of buyers. Walmart keeps this tier for most of its brands, such as Great Value. The middle tier specifies market average quality for low-cost retailers. This tier is used for some products, as well as for the job performance targets of Walmart employees, especially sales personnel. The highest tier specifies quality levels that exceed market averages in the retail industry. This tier is applied to only a minority of Walmart’s outputs, such as goods under the Sam’s Choice brand. This three-tier approach satisfies quality management objectives in the strategic decision areas of operations management throughout the retail business organization. Appropriate quality measures also contribute to the strengths identified in the SWOT analysis of Walmart Inc .

3. Process and Capacity Design . In this strategic decision area, Walmart’s operations management utilizes behavioral analysis, forecasting, and continuous monitoring. Behavioral analysis of customers and employees, such as in the brick-and-mortar stores and e-commerce operations, serves as basis for the company’s process and capacity design for optimizing space, personnel, and equipment. Forecasting is the basis for Walmart’s ever-changing capacity design for human resources. The company’s HR process and capacity design evolves as the retail business grows. Also, to satisfy concerns in this decision area of operations management, Walmart uses continuous monitoring of store capacities to inform corporate managers in keeping or changing current capacity designs.

4. Location Strategy . This decision area of operations management emphasizes efficiency of movement of materials, human resources, and business information throughout the retail organization. In this regard, Walmart’s location strategy includes stores located in or near urban centers and consumer population clusters. The company aims to maximize market reach and accessibility for consumers. Materials and goods are made available to Walmart’s employees and target customers through strategic warehouse locations. On the other hand, to address the business information aspect of this decision area of operations management, Walmart uses Internet technology and related computing systems and networks. The company has a comprehensive set of online information systems for real-time reports and monitoring that support managing individual retail stores as well as regional market operations.

5. Layout Design and Strategy . Walmart addresses this decision area of operations management by assessing shoppers’ and employees’ behaviors for the layout design of its brick-and-mortar stores, e-commerce websites, and warehouses or storage facilities. The layout design of the stores is based on consumer behavioral analysis and corporate standards. For example, Walmart’s placement of some goods in certain areas of its stores, such as near the entrance/exit, maximizes purchase likelihood. On the other hand, the layout design and strategy for the company’s warehouses are based on the need to rapidly move goods across the supply chain to the stores. Walmart’s warehouses maximize utilization and efficiency of space for the company’s trucks, suppliers’ trucks, and goods. With efficiency, cost-effectiveness, and cost-minimization, the retail company satisfies the needs in this strategic decision area of operations management.

6. Human Resources and Job Design . Walmart’s human resource management strategies involve continuous recruitment. The retail business suffers from relatively high turnover partly because of low wages, which relate to the cost-leadership generic strategy. Nonetheless, continuous recruitment addresses this strategic decision area of operations management, while maintaining Walmart’s organizational structure and corporate culture . Also, the company maintains standardized job processes, especially for positions in its stores. Walmart’s training programs support the need for standardization for the service quality standards of the business. Thus, the company satisfies concerns in this decision area of operations management despite high turnover.

7. Supply Chain Management . Walmart’s bargaining power over suppliers successfully addresses this decision area of operations management. The retailer’s supply chain is comprehensively integrated with advanced information technology, which enhances such bargaining power. For example, supply chain management information systems are directly linked to Walmart’s ability to minimize costs of operations. These systems enable managers and vendors to collaborate in deciding when to move certain amounts of merchandise across the supply chain. This condition utilizes business competitiveness with regard to competitive advantage, as shown in the Porter’s Five Forces analysis of Walmart Inc . As one of the biggest retailers in the world, the company wields its strong bargaining power to impose its demands on suppliers, as a way to address supply chain management issues in this strategic decision area of operations management. Nonetheless, considering Walmart’s stakeholders and corporate social responsibility strategy , the company balances business needs and the needs of suppliers, who are a major stakeholder group.

8. Inventory Management . In this decision area of operations management, Walmart focuses on the vendor-managed inventory model and just-in-time cross-docking. In the vendor-managed inventory model, suppliers access the company’s information systems to decide when to deliver goods based on real-time data on inventory levels. In this way, Walmart minimizes the problem of stockouts. On the other hand, in just-in-time cross-docking, the retail company minimizes the size of its inventory, thereby supporting cost-minimization efforts. These approaches help maximize the operational efficiency and performance of the retail business in this strategic decision area of operations management (See more: Walmart: Inventory Management ).

9. Scheduling . Walmart uses conventional shifts and flexible scheduling. In this decision area of operations management, the emphasis is on optimizing internal business process schedules to achieve higher efficiencies in the retail enterprise. Through optimized schedules, Walmart minimizes losses linked to overcapacity and related issues. Scheduling in the retailer’s warehouses is flexible and based on current trends. For example, based on Walmart’s approaches to inventory management and supply chain management, suppliers readily respond to changes in inventory levels. As a result, most of the company’s warehouse schedules are not fixed. On the other hand, Walmart store processes and human resources in sales and marketing use fixed conventional shifts for scheduling. Such fixed scheduling optimizes the retailer’s expenditure on human resources. However, to fully address scheduling as a strategic decision area of operations management, Walmart occasionally changes store and personnel schedules to address anticipated changes in demand, such as during Black Friday. This flexibility supports optimal retail revenues, especially during special shopping occasions.

10. Maintenance . With regard to maintenance needs, Walmart addresses this decision area of operations management through training programs to maintain human resources, dedicated personnel to maintain facilities, and dedicated personnel to maintain equipment. The retail company’s human resource management involves training programs to ensure that employees are effective and efficient. On the other hand, dedicated personnel for facility maintenance keep all of Walmart’s buildings in shape and up to corporate and regulatory standards. In relation, the company has dedicated personnel as well as third-party service providers for fixing and repairing equipment like cash registers and computers. Walmart also has personnel for maintaining its e-commerce websites and social media accounts. This combination of maintenance approaches contributes to the retail company’s effectiveness in satisfying the concerns in this strategic decision area of operations management. Effective and efficient maintenance supports business resilience against threats in the industry environment, such as the ones evaluated in the PESTEL/PESTLE Analysis of Walmart Inc .

Determining Productivity at Walmart Inc.

One of the goals of Walmart’s operations management is to maximize productivity to support the minimization of costs under the cost leadership generic strategy. There are various quantitative and qualitative criteria or measures of productivity that pertain to human resources and related internal business processes in the retail organization. Some of the most notable of these productivity measures/criteria at Walmart are:

  • Revenues per sales unit
  • Stockout rate
  • Duration of order filling

The revenues per sales unit refers to the sales revenues per store, average sales revenues per store, and sales revenues per sales team. Walmart’s operations managers are interested in maximizing revenues per sales unit. On the other hand, the stockout rate is the frequency of stockout, which is the condition where inventories for certain products are empty or inadequate despite positive demand. Walmart’s operations management objective is to minimize stockout rates. Also, the duration of order filling is the amount of time consumed to fill inventory requests at the company’s stores. The operations management objective in this regard is to minimize the duration of order filling, as a way to enhance Walmart’s business performance.

  • Reid, R. D., & Sanders, N. R. (2023). Operations Management: An Integrated Approach . John Wiley & Sons.
  • Szwarc, E., Bocewicz, G., Golińska-Dawson, P., & Banaszak, Z. (2023). Proactive operations management: Staff allocation with competence maintenance constraints. Sustainability, 15 (3), 1949.
  • Walmart Inc. – Form 10-K .
  • Walmart Inc. – History .
  • Walmart Inc. – Location Facts .
  • Walmart’s E-commerce Website .
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The Ted Rogers Leadership Centre’s Case Collection, developed in collaboration with experienced teaching faculty, seasoned executives, and alumni, provides instructors with real-life decision-making scenarios to help hone students’ critical-thinking skills and their understanding of what good leaders do. They will be able to leverage the theories, models, and processes being advanced. Students come to understand that workplace dilemmas are rarely black and white, but require them to think through and address competing claims and circumstances. Crucially, they also appreciate how they can, as new leaders and middle managers, improve decisions by creating realistic action plans based on sound stakeholder analysis and communication principles. These case studies are offered free of charge to all instructors.

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Cases come in both long and short forms. The long cases provide instructors with tools for delving deeply into subjects related to a variety of decision making and organizational development issues. The short cases, or “minis,” are quick in-class exercises in leadership.

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What the Case Study Method Really Teaches

  • Nitin Nohria

management analysis and decision making case study

Seven meta-skills that stick even if the cases fade from memory.

It’s been 100 years since Harvard Business School began using the case study method. Beyond teaching specific subject matter, the case study method excels in instilling meta-skills in students. This article explains the importance of seven such skills: preparation, discernment, bias recognition, judgement, collaboration, curiosity, and self-confidence.

During my decade as dean of Harvard Business School, I spent hundreds of hours talking with our alumni. To enliven these conversations, I relied on a favorite question: “What was the most important thing you learned from your time in our MBA program?”

  • Nitin Nohria is the George F. Baker Jr. and Distinguished Service University Professor. He served as the 10th dean of Harvard Business School, from 2010 to 2020.

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Case Study Basics

What is a case study *.

A case study is a snapshot of an organization or an industry wrestling with a dilemma, written to serve a set of pedagogical objectives. Whether raw or cooked , what distinguishes a pedagogical case study from other writing is that it centers on one or more dilemmas. Rather than take in information passively, a case study invites readers to engage the material in the case to solve the problems presented. Whatever the case structure, the best classroom cases all have these attributes: (1)The case discusses issues that allow for a number of different courses of action – the issues discussed are not “no-brainers,” (2) the case makes the management issues as compelling as possible by providing rich background and detail, and (3) the case invites the creative use of analytical management tools.

Case studies are immensely useful as teaching tools and sources of research ideas. They build a reservoir of subject knowledge and help students develop analytical skills. For the faculty, cases provide unparalleled insights into the continually evolving world of management and may inspire further theoretical inquiry.

There are many case formats. A traditional case study presents a management issue or issues calling for resolution and action. It generally breaks off at a decision point with the manager weighing a number of different options. It puts the student in the decision-maker’s shoes and allows the student to understand the stakes involved. In other instances, a case study is more of a forensic exercise. The operations and history of a company or an industry will be presented without reference to a specific dilemma. The instructor will then ask students to comment on how the organization operates, to look for the key success factors, critical relationships, and underlying sources of value. A written case will pre-package appropriate material for students, while an online case may provide a wider variety of topics in a less linear manner.

Choosing Participants for a Case Study

Many organizations cooperate in case studies out of a desire to contribute to management education. They understand the need for management school professors and students to keep current with practice.

Organizations also cooperate in order to gain exposure in management school classrooms. The increased visibility and knowledge about an organization’s operations and culture can lead to subsidiary benefits such as improved recruiting.

Finally, organizations participate because reading a case about their operations and decision making written by a neutral observer can generate useful insights. A case study preserves a moment in time and chronicles an otherwise hidden history. Managers who visit the classroom to view the case discussion generally find the experience invigorating.

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5 Benefits of Learning Through the Case Study Method

Harvard Business School MBA students learning through the case study method

  • 28 Nov 2023

While several factors make HBS Online unique —including a global Community and real-world outcomes —active learning through the case study method rises to the top.

In a 2023 City Square Associates survey, 74 percent of HBS Online learners who also took a course from another provider said HBS Online’s case method and real-world examples were better by comparison.

Here’s a primer on the case method, five benefits you could gain, and how to experience it for yourself.

Access your free e-book today.

What Is the Harvard Business School Case Study Method?

The case study method , or case method , is a learning technique in which you’re presented with a real-world business challenge and asked how you’d solve it. After working through it yourself and with peers, you’re told how the scenario played out.

HBS pioneered the case method in 1922. Shortly before, in 1921, the first case was written.

“How do you go into an ambiguous situation and get to the bottom of it?” says HBS Professor Jan Rivkin, former senior associate dean and chair of HBS's master of business administration (MBA) program, in a video about the case method . “That skill—the skill of figuring out a course of inquiry to choose a course of action—that skill is as relevant today as it was in 1921.”

Originally developed for the in-person MBA classroom, HBS Online adapted the case method into an engaging, interactive online learning experience in 2014.

In HBS Online courses , you learn about each case from the business professional who experienced it. After reviewing their videos, you’re prompted to take their perspective and explain how you’d handle their situation.

You then get to read peers’ responses, “star” them, and comment to further the discussion. Afterward, you learn how the professional handled it and their key takeaways.

HBS Online’s adaptation of the case method incorporates the famed HBS “cold call,” in which you’re called on at random to make a decision without time to prepare.

“Learning came to life!” said Sheneka Balogun , chief administration officer and chief of staff at LeMoyne-Owen College, of her experience taking the Credential of Readiness (CORe) program . “The videos from the professors, the interactive cold calls where you were randomly selected to participate, and the case studies that enhanced and often captured the essence of objectives and learning goals were all embedded in each module. This made learning fun, engaging, and student-friendly.”

If you’re considering taking a course that leverages the case study method, here are five benefits you could experience.

5 Benefits of Learning Through Case Studies

1. take new perspectives.

The case method prompts you to consider a scenario from another person’s perspective. To work through the situation and come up with a solution, you must consider their circumstances, limitations, risk tolerance, stakeholders, resources, and potential consequences to assess how to respond.

Taking on new perspectives not only can help you navigate your own challenges but also others’. Putting yourself in someone else’s situation to understand their motivations and needs can go a long way when collaborating with stakeholders.

2. Hone Your Decision-Making Skills

Another skill you can build is the ability to make decisions effectively . The case study method forces you to use limited information to decide how to handle a problem—just like in the real world.

Throughout your career, you’ll need to make difficult decisions with incomplete or imperfect information—and sometimes, you won’t feel qualified to do so. Learning through the case method allows you to practice this skill in a low-stakes environment. When facing a real challenge, you’ll be better prepared to think quickly, collaborate with others, and present and defend your solution.

3. Become More Open-Minded

As you collaborate with peers on responses, it becomes clear that not everyone solves problems the same way. Exposing yourself to various approaches and perspectives can help you become a more open-minded professional.

When you’re part of a diverse group of learners from around the world, your experiences, cultures, and backgrounds contribute to a range of opinions on each case.

On the HBS Online course platform, you’re prompted to view and comment on others’ responses, and discussion is encouraged. This practice of considering others’ perspectives can make you more receptive in your career.

“You’d be surprised at how much you can learn from your peers,” said Ratnaditya Jonnalagadda , a software engineer who took CORe.

In addition to interacting with peers in the course platform, Jonnalagadda was part of the HBS Online Community , where he networked with other professionals and continued discussions sparked by course content.

“You get to understand your peers better, and students share examples of businesses implementing a concept from a module you just learned,” Jonnalagadda said. “It’s a very good way to cement the concepts in one's mind.”

4. Enhance Your Curiosity

One byproduct of taking on different perspectives is that it enables you to picture yourself in various roles, industries, and business functions.

“Each case offers an opportunity for students to see what resonates with them, what excites them, what bores them, which role they could imagine inhabiting in their careers,” says former HBS Dean Nitin Nohria in the Harvard Business Review . “Cases stimulate curiosity about the range of opportunities in the world and the many ways that students can make a difference as leaders.”

Through the case method, you can “try on” roles you may not have considered and feel more prepared to change or advance your career .

5. Build Your Self-Confidence

Finally, learning through the case study method can build your confidence. Each time you assume a business leader’s perspective, aim to solve a new challenge, and express and defend your opinions and decisions to peers, you prepare to do the same in your career.

According to a 2022 City Square Associates survey , 84 percent of HBS Online learners report feeling more confident making business decisions after taking a course.

“Self-confidence is difficult to teach or coach, but the case study method seems to instill it in people,” Nohria says in the Harvard Business Review . “There may well be other ways of learning these meta-skills, such as the repeated experience gained through practice or guidance from a gifted coach. However, under the direction of a masterful teacher, the case method can engage students and help them develop powerful meta-skills like no other form of teaching.”

Your Guide to Online Learning Success | Download Your Free E-Book

How to Experience the Case Study Method

If the case method seems like a good fit for your learning style, experience it for yourself by taking an HBS Online course. Offerings span eight subject areas, including:

  • Business essentials
  • Leadership and management
  • Entrepreneurship and innovation
  • Digital transformation
  • Finance and accounting
  • Business in society

No matter which course or credential program you choose, you’ll examine case studies from real business professionals, work through their challenges alongside peers, and gain valuable insights to apply to your career.

Are you interested in discovering how HBS Online can help advance your career? Explore our course catalog and download our free guide —complete with interactive workbook sections—to determine if online learning is right for you and which course to take.

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Teaching Resources Library

Case studies.

The teaching business case studies available here are narratives that facilitate class discussion about a particular business or management issue. Teaching cases are meant to spur debate among students rather than promote a particular point of view or steer students in a specific direction.  Some of the case studies in this collection highlight the decision-making process in a business or management setting. Other cases are descriptive or demonstrative in nature, showcasing something that has happened or is happening in a particular business or management environment. Whether decision-based or demonstrative, case studies give students the chance to be in the shoes of a protagonist. With the help of context and detailed data, students can analyze what they would and would not do in a particular situation, why, and how.

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Decision-making approaches in process innovations: an explorative case study

Journal of Manufacturing Technology Management

ISSN : 1741-038X

Article publication date: 10 December 2020

Issue publication date: 17 December 2021

The purpose of this paper is to explore the selection of decision-making approaches at manufacturing companies when implementing process innovations.

Design/methodology/approach

This study reviews the current understanding of decision structuredness for determining a decision-making approach and conducts a case study based on an interactive research approach at a global manufacturer.

The findings show the correspondence of intuitive, normative and combined intuitive and normative decision-making approaches in relation to varying degrees of equivocality and analyzability. Accordingly, the conditions for determining a decision-making choice when implementing process innovations are revealed.

Research limitations/implications

This study contributes to increased understanding of the combined use of intuitive and normative decision making in production system design.

Practical implications

Empirical data are drawn from two projects in the heavy-vehicle industry. The study describes decisions, from start to finish, and the corresponding decision-making approaches when implementing process innovations. These findings are of value to staff responsible for the design of production systems.

Originality/value

Unlike prior conceptual studies, this study considers normative, intuitive and combined intuitive and normative decision making. In addition, this study extends the current understanding of decision structuredness and discloses the correspondence of decision-making approaches to varying degrees of equivocality and analyzability.

  • Uncertainty
  • Decision making
  • Process innovation
  • Case studies
  • Production systems
  • Manufacturing industry

Flores-Garcia, E. , Bruch, J. , Wiktorsson, M. and Jackson, M. (2021), "Decision-making approaches in process innovations: an explorative case study", Journal of Manufacturing Technology Management , Vol. 32 No. 9, pp. 1-25. https://doi.org/10.1108/JMTM-03-2019-0087

Emerald Publishing Limited

Copyright © 2019, Erik Flores-Garcia, Jessica Bruch, Magnus Wiktorsson and Mats Jackson

Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

1. Introduction

Process innovations, which involve new or significantly improved production processes or technologies, are essential for increasing manufacturing competitiveness ( Rönnberg, 2019 ; Yu et al. , 2017 ). The benefits of successfully implementing process innovations include reducing time to market, developing strong competitive barriers and increasing market share ( Krzeminska and Eckert, 2015 ; Marzi et al. , 2017 ). However, implementing process innovations does not always lead to desirable results ( Rönnberg et al. , 2016 ; Frishammar et al. , 2011 ). Instead, literature shows that staff frequently encounter difficulties when identifying decision-making approaches during the implementation of process innovations ( Eriksson et al. , 2016 ; Terjesen and Patel, 2017 ). These difficulties originate when staff responsible for implementing process innovations face unfamiliar circumstances ( Gaubinger et al. , 2014 ; Stevens, 2014 ; Jalonen, 2011 ). In particular, staff must deal with a lack of consensus and understanding (equivocality), and absence of rules or processes facilitating the analysis of information (analyzability) ( Piening and Salge, 2015 ; Milewski et al. , 2015 ; Kurkkio et al. , 2011 ; Frishammar et al. , 2011 ).

Operations management research offers diverse decision-making approaches useful for implementing process innovations ( Gino and Pisano, 2008 ; Hämäläinen et al. , 2013 ; Mardani et al. , 2015 ). This paper focuses on normative, intuitive and mixed-method decision-making approaches. Normative decision making involves quantitative analyses based on a systematic assessment of data ( Cochran et al. , 2017 ; Battaïa et al. , 2018 ; Dudas et al. , 2014 ). Intuitive decision making uses affectively charged judgments that arise through rapid, non-conscious, holistic associations ( Elbanna et al. , 2013 ; Dane and Pratt, 2007 ). The mixed-method approach considers both quantitative data and intuition ( Saaty, 2008 ; Thakur and Mangla, 2019 ; Kubler et al. , 2016 ; Hämäläinen et al. , 2013 ). It is vital to know when each decision-making approach is most suitable ( Zack, 2001 ; Eling et al. , 2014 ). Unless decision-making approaches are aligned with their conditions of use, the results could be disappointing ( Luoma, 2016 ).

Different decision-making approaches are used to solve problems when implementing process innovations ( Bellgran and Säfsten, 2010 ; Gershwin, 2018 ). However, it remains unclear when to select a particular decision-making approach ( Calabretta et al. , 2017 ; Dane et al. , 2012 ; Luoma, 2016 ; Matzler et al. , 2014 ). Recently, it is suggested that the degree of equivocality and analyzability of a decision, the structuredness of a decision, may constitute the main criteria for determining a decision-making approach ( Julmi, 2019 ). While this work provides novel insight, two salient issues require further research. First, there is a need for empirical understanding, as current findings remain purely conceptual. For example, manufacturing companies seldom experience a black-and-white divide between equivocality and analyzability when implementing process innovations ( Parida et al. , 2017 ; Eriksson et al. , 2016 ; Zack, 2007 ). Accordingly, it is necessary to remain open to unanticipated findings and the possibility that current explanations about selecting a decision-making approach require adjustments. Second, current findings give precedence to intuitive decision making over normative or mixed approaches. Identifying when and how to use normative and mixed decision making in addition to intuition is essential for implementing process innovations in the context of increasing computational capabilities and the interconnectedness of systems ( Mikalef and Krogstie, 2018 ; Liao et al. , 2017 ; Schneider, 2018 ; Rönnberg et al. , 2018 ). Thus, the purpose of this study is to explore the selection of decision-making approaches at manufacturing companies when implementing process innovations. This study focuses on production system design, including conception and planning, because this stage contributes significantly to the performance of process innovations ( Andersen et al. , 2017 ; Rösiö and Bruch, 2018 ).

2. Frame of reference

2.1 understanding equivocality and analyzability in process innovations.

Equivocality is a central organizational challenge that negatively impacts the implementation of process innovations in manufacturing companies ( Rönnberg et al. , 2016 ; Eriksson et al. , 2016 ; Parida et al. , 2017 ). The current understanding of equivocality is grounded on organization theory ( Galbraith, 1973 ). Equivocality refers to the existence of multiple and conflicting interpretations, and is associated with problems such as a lack of consensus, understanding and confusion ( Daft and Macintosh, 1981 ; Zack, 2007 ; Zack, 2001 ; Koufteros et al. , 2005 ). Equivocality originates when individuals face new or unfamiliar situations in which additional information will not help resolve misunderstandings ( Frishammar et al. , 2011 ). Individuals may experience equivocality of varying degrees ranging from high equivocality, ambiguous unclear events with no immediate suggestions about how to move forward, to low equivocality, clearly defined situations requiring additional information ( Daft and Lengel, 1986 ). The literature suggests that to reduce equivocality, staff must engage in information processing activities that exchange subjective interpretations, form consensus and enact shared understanding ( Rönnberg et al. , 2016 ; Eriksson et al. , 2016 ; Daft and Lengel, 1986 ).

Staff responsible for implementing process innovations frequently encounter problems relating to lack of agreement or consensus, namely, equivocality ( Reichstein and Salter, 2006 ; Jalonen, 2011 ; Stevens, 2014 ). The way individuals respond to such problems is referred to as analyzability ( Daft and Lengel, 1986 ). Analyzability describes the extent to which problems or activities require objective procedures as opposed to personal judgment or experience to resolve a task ( Haußmann et al. , 2012 ; Zelt et al. , 2018 ). Similar to equivocality, analyzability is subject to varying degrees. For example, tasks lacking objectives rules and procedures are regarded as having low analyzability. Conversely, tasks including clear and objective procedures leading to a solution are considered as having high analyzability. The degree of analyzability of a task is associated with its degree of equivocality ( Daft and Lengel, 1986 ; Julmi, 2019 ; Byström, 2002 ). When a task is clear and analyzable, equivocality is low, and staff can rely on the acquisition of explicit information to answer questions. When a task is unclear and of low analyzability, equivocality is high, and staff must process information to generate consensus.

2.2 Decision-making approaches

Operations management literature offers distinct approaches to decision making relevant to implementing process innovations. A first approach involves normative decision making. Normative decision making involves a logical step-by-step analysis involving a quantitative assessment ( Mintzberg et al. , 1976 ) and requires information that is clear, objective and well defined ( Dean and Sharfman, 1996 ). Normative decision making is described as a slow and conscious process where information is logically decomposed and sequentially recombined to generate an output ( Jonassen, 2012 ; Swamidass, 1991 ; Papadakis et al. , 1998 ). The benefits of normative decision-making approaches include economizing cognitive effort, solving cognitively intractable problems, producing insight and integrating knowledge ( Liberatore and Luo, 2010 ). Criticism of the use of normative decision making extend from studies suggesting that individuals are intendedly rational, but only limitedly so ( Luoma, 2016 ; Simon, 1997 ). For example, decision makers may systematically deviate from recommendations produced by decision models ( Käki et al. , 2019 ). Normative decision making, despite its alleged drawbacks, continues to be used by organizations and has frequently led to good outcomes ( Metters et al. , 2008 ; Klein et al. , 2019 ).

A second approach includes intuitive decision making ( Bendoly et al. , 2006 ; Loch and Wu, 2007 ; Gino and Pisano, 2008 ; Elbanna et al. , 2013 ; White, 2016 ). Intuitive decision making involves affectively charged judgments that arise through rapid, non-conscious, holistic association of information ( Dane and Pratt, 2007 ). Intuitive decision making is associated with having a strong hunch or feeling of knowing what is going to occur, and can be advantageous when professionals are confronted with time pressure and possess experience in a field ( Gore and Sadler-Smith, 2011 ; Dane and Pratt, 2007 ; Bennett, 1998 ; Elbanna et al. , 2013 ; Hodgkinson et al. , 2009 ; Khatri and Ng, 2000 ). Intuitive decision making is not without drawbacks. Literature suggests that managers using intuition may ignore relevant facts, have a hard time explaining the reasons for making a choice, or produce gross misjudgments ( Dane et al. , 2012 ; Elbanna et al. , 2013 ; Dane and Pratt, 2007 ).

A third alternative includes the use of mixed decision-making approaches ( Tamura, 2005 ; Hämäläinen et al. , 2013 ). The main strength of this approach lies in reducing personal bias and allowing the comparison of dissimilar alternatives while integrating quantitative analysis ( Saaty, 2008 ). Mixed decision-making approaches provide solutions to problems involving conflicting objectives or criteria affected by uncertainty ( Kahraman et al. , 2015 ). Literature presents a variety of alternatives in relation to mixed decision-making approaches ( Mardani et al. , 2015 ), yet these have the common objective of helping deal with the evaluation, selection and prioritization of problems by imposing a disciplined methodology ( Kubler et al. , 2016 ).

2.3 Structuredness of decisions and decision making

In the past, decisions have been classified along a continuum according to their structure ( Shapiro and Spence, 1997 ). This argument maintains that a decision may range from well- to ill-structured depending on whether rules and processes can be unequivocally applied. Grounded on organization theory, recent studies propose that the structuredness of decisions may provide an indication for understanding the correspondence between the choice of a decision-making approach and its conditions of use ( Julmi, 2019 ).

Well-structured decisions include intellective tasks with a definite objective criterion of success within the definitions, rules, operations and relationships of a particular conceptual system ( Dane and Pratt, 2007 ). A well-structured decision involves rules or procedures and unequivocal interpretations that have developed over time ( March and Simon, 1993 ; Luoma, 2016 ). Therefore, it is argued that well-structured decisions relate to low equivocality and high analyzability, and that normative decision making is appropriate because of the structured rules and computable information involved.

Ill-structured decisions involve judgmental tasks where there are no objective criteria, or demonstrable solutions ( Dane and Pratt, 2007 ). Ill-structured decisions originate from novel situations that do not include widely accepted rules that may help determine the degree to which a decision is correct or biased ( Cyert and March, 1992 ; Luoma, 2016 ; Jacobides, 2007 ). Consequently, it is identified that ill-structured decisions correspond to high equivocality and low analyzability. It is suggested that staff facing ill-structured decisions adopt intuitive decision-making because intuition does not rely on rules to cope with a problem; rather, it relies on integrating information holistically into coherent patterns ( Dane and Pratt, 2007 ). Figure 1 illustrates the correspondence of decision-making approaches to the conditions of use based on the structuredness of decisions.

Conceptually, the structuredness of decisions provides a starting point to understand the correspondence of a decision-making approach to its conditions of use. However, there is a need to submit these conceptual arguments to empirical scrutiny and explore whether the degree of equivocality and analyzability provides guidance in selecting a decision-making approach when implementing process innovations. The empirical study to explore these issues is described in the following section.

3. Methodology

Prior studies have focused on explaining how to choose a decision-making approach; however, there is a need for further empirical insight. This casts doubt on the appropriateness of analysis-based research, which is better suited to evaluating well-developed hypotheses ( Johnson et al. , 2007 ; Mccutcheon and Meredith, 1993 ; Handfield and Melnyk, 1998 ). Accordingly, this study adopts a qualitative-based case study to elaborate on the current theory ( Ketokivi and Choi, 2014 ). Theory elaboration is well suited to explore an empirical context with more latitude, and conduct an in-depth investigation based on identified theoretical concepts ( Whetten, 1989 ). The choice of case study research is justified by prior studies which describe its advantages for observing and describing a complicated research phenomenon such that it conveys information in a way that quantitative data cannot ( Eisenhardt and Graebner, 2007 ; Handfield and Melnyk, 1998 ; Meredith, 1998 ; Mccutcheon and Meredith, 1993 ). In designing and conducting the case study, extant guidelines for qualitative case studies in Operations Management were followed ( Barratt et al. , 2011 ).

The focus of this study is the design of production systems. Decision making at this stage is important for achieving the desired level of competitiveness and the overall goals of implementing process innovations ( Bruch and Bellgran, 2012 ). Process innovations are frequently implemented in the form of projects ( Bellgran and Säfsten, 2010 ). Accordingly, the unit of analysis is the production system design project, and its embedded unit of analysis decisions within these projects. Given the research agenda, the decisions occurring in a production system design project are an appropriate unit of analysis. These decisions should adapt to the structure of the environment ( Gigerenzer and Gaissmaier, 2011 ), and are affected by the information processing capacities of an organization ( Matzler et al. , 2014 ).

This study uses empirical data from two production system design projects at one global manufacturing company, which we refer to as Projects A and B. While case study research at a single organization offers limited generalizability ( Ahlskog et al. , 2017 ), it allows an in-depth exploration of how decision making occurs at manufacturing companies beyond well-structured decisions ( Kihlander and Ritzén, 2012 ). The manufacturing company was selected based on theoretical sampling, with the aim of exploiting opportunities to explore a significant phenomenon under rare or extreme circumstances relevant to the study of single cases ( Yin, 2013 ; Eisenhardt and Graebner, 2007 ). In selecting a manufacturing company, the study focused on four factors associated with the competent implementation of process innovations including: large-sized firms of high capital intensity, established processes for developing production systems, continual design of new products and an emphasis on increasing flexibility of production systems ( Cabagnols and Le Bas, 2002 ; Pisano, 1997 ; Martinez-Ros, 1999 ).

Two aspects influenced the choice of projects. First, the focus was on projects implementing radical process innovations, namely, those projects involving new equipment and management practices and changes in the production processes ( Reichstein and Salter, 2006 ). These types of projects reportedly experience varying degrees of equivocality and analyzability ( Parida et al. , 2017 ; Kurkkio et al. , 2011 ; Frishammar et al. , 2011 ). In addition, radical process innovations depend on normative and intuitive decision-making approaches for their implementation ( Calabretta et al. , 2017 ), which are conditions essential to the focus of this study. Second, this study gave precedence to projects that included experienced staff responsible for implementing process innovations. Prior studies highlight that experience influences the capacity of staff to act under conditions of limited information and equivocality, and facilitates making rapid decisions in the absence of data ( Daft and Macintosh, 1981 ; Liu and Hart, 2011 ; Gershwin, 2018 ; Dane and Pratt, 2007 ). Accordingly, two projects in the heavy-vehicle industry focused on the transition from traditional production systems to multi-product production systems were considered.

One of the authors of this study is a researcher at the manufacturing company. Accordingly, this study adopts an interactive research approach ( Ellström, 2008 ), which is considered a variant of collaborative research. Interactive research is distinguished by the continuous joint learning and close collaboration between industry participants and researchers ( Svensson et al. , 2007 ; Ellström, 2008 ). Despite this close interaction, the primary focus of this study is to provide a theoretical contribution and relevant industrial results.

3.1 Description of Projects A and B

The manufacturing company is a leading producer of heavy-vehicle products with more than 14,000 employees and 13 manufacturing sites in Europe, Asia and North and Latin America. The heavy-vehicle industry is characterized by a high degree of product customization and specialized product families targeting specific markets. Manufacturers of this segment consider a wide offering of products to be a key competitive advantage. Production systems are distinguished by assembly lines that specialize in a single product family, and share little else other than the same manufacturing facility.

The manufacturing company initiated two projects, A and B, which originated from a common corporate goal of reducing time to market, manufacturing footprint, and lead time to customers, and increasing production flexibility. These projects focused on the transformation of traditional production systems to multi-product production systems. Projects A and B were considered process innovations because of their novel approach compared to traditional production in the heavy-vehicle industry, which included: standardizing product interfaces, utilizing new production processes and technologies for product assembly, redesigning facility layouts and developing internal logistic solutions. Projects A and B were considered successful because these upgraded outdated production processes and technologies increased production flexibility, reduced production unit labor cost per output, increased productivity and reduced the assembly area of the production systems. Table I describes Projects A and B, and Table II outlines the profiles of staff participating in these projects.

3.2 Data collection

Data collection took place between January 2014 and January 2016. This period comprised all activities and planning for Projects A and B. Different techniques for data collection were used including field notes, interviews and company documents to help obtain objective and reliable results ( Karlsson, 2010 ). The first author drafted field notes during 12 full-day workshops for Project A and 10 full-day workshops for B. Staff responsible for Projects A and B attended these workshops including project managers, production managers, production engineers, logistics developers, consultants and research and development personnel. These separately held workshops involved three themes. The first theme consisted of generating a common vision of the process innovations, identifying critical issues and proposing solutions to these issues. The second theme included designing, developing and deploying discrete event simulation models. The third theme focused on discussing the results of on-site tests for Projects A and B. In addition, the first author participated regularly as a passive observer in project meetings and drafted field notes, including 60 and 40 1-hour weekly meetings for Projects A and B, respectively.

The authors collected additional data based on five semi-structured interviews for Projects A and B. The interviews began with an explanation of the project, its background and goals. Staff described their professional experience and responsibilities in the project and identified the essential activities and decisions of each project. Next, they narrated the process of achieving agreement for each decision. Finally, they detailed how decisions were made including decision-making approaches, rules, processes, information and outcome. To gain a comprehensive understanding of decision making, the interviews involved staff members from different seniority levels, including project managers, production engineering managers, production engineers, logistics developers and consultants. The authors recorded and transcribed all interviews and sent all transcribed interviews to the interviewees for verification. Finally, data collection included company documents in the form of presentations, minutes and reports drafted during the projects. Table III lists the details of data collection.

3.3 Data analysis

Data analysis included an iterative comparison of the collected data and existing literature, as suggested by Yin (2013) . Following the recommendations of Miles et al. (2013) , data analysis occurred in four steps. First, collected data were concurrently selected, abbreviated and stored in a database during data collection. At this stage, salient decisions were identified for Projects A and B, and the focus was on decisions involving the commitment of resources (e.g. additional meetings, production experts or managerial discussions) leading to actions (selecting a layout, proposing a definition or selecting a group of products) as suggested in the literature ( Frishammar, 2003 ). Afterwards, staff participating in Projects A and B verified these decisions.

The second step involved systematically coding the collected data for Projects A and B. The authors jointly decided on three codes for analyzing data: equivocality, analyzability and decision-making approaches. The literature was heavily relied on to identify the equivocality and analyzability associated with a decision ( Daft and Lengel, 1986 ). High equivocality referred to multiple and conflicting interpretations and ambiguous information. Equivocal situations included partial agreement among the staff and ambiguous information. Low equivocality involved unequivocal interpretations and a lack of information. High analyzability concerned clear rules and processes, and low analyzability a lack of objective rules or rule based procedures. Staff of Projects A and B were left to operate freely when selecting decision-making approaches based on preferences or established processes operating at the manufacturing company. Importantly, no definitions of decision-making approaches were provided to the staff. Instead, the decision-making approach of each decision was identified a posteriori based on the characteristics of intuitive or normative decision making found in literature and shown in Table IV .

Third, the authors reassembled data according to the codes described above and analyzed data in two steps, as suggested by Eisenhardt (1989) . First, the author analyzed the projects separately to become acquainted with and identify patterns. Thereafter, the authors analyzed patterns across Projects A and B.

Fourth, the authors compared all the findings in a joint session with the aim of achieving a comprehensive interpretation of the study. The authors deliberated over differences of interpretation until an agreement was reached. Where there was no agreement, the authors contacted interviewees for further clarification. Finally, the authors drew conclusions and conceptualized the findings of the study. The findings were compared and related to existing theory concerning similarities, contradictions and explanations of differences ( Eisenhardt, 1989 ).

4. Empirical findings

4.1 equivocality.

What is a good assembly sequence for all these different products? You had to propose what to do, and then do it, and then show the results. It is not that you would have asked someone: Are we doing the right thing? Should we do it this way? No one really had an answer for that. (Project manager of Project A)
Each of us (project B) has worked with powertrains for a long time, but this was different. Originally we believed that it was necessary to include the vehicle transmission and an additional component in our scope. This choice was not simple because of the intrinsic differences and functionalities of each product family. In addition, we lacked experience on anything remotely similar, did not have enough information, and held different opinions on the matter. (Production engineer of Project B)
We based all the work on the assumption that there is one common assembly sequence. We regarded that as a backbone in the project. I strongly believe that if you have a common assembly sequence, it has an enormous impact on production. (Project manager of Project A)
First, we decided to do an extensive data collection. That drove the project into the wall. On a second attempt, we decided not to dig so deep into the details and focused on a holistic perspective. We went through our products looking for similarities. Based on discussions with our product and production experts, we identified 17 key components; based on these, we developed a common assembly sequence. (Production engineer of Project B)
After developing a shared understanding of a multi-product assembly, our activities focused on issues that could improve our concept. We collected and analyzed information, and compared alternatives. It was essential to know what choices brought our process innovation closer to objectives set up by management. (Logistics developer of Case A)

4.2 Analyzability

Staff experienced analyzability as a tension between two opposites. On the one hand, staff was subject to familiar circumstances, known problems or decisions encountered in the past. In these situations, they adopted standardized rules and procedures common in production system design projects at the manufacturing company: for example, processes for designing a production system, line balancing strategies or the classification of logistics parts.

On the other hand, staff faced new and unfamiliar decisions originating from the specification of the characteristics of a multi-product production system. For example, the manufacturing company possessed no procedures specifying the grouping of different product families for production in a multi-product production system. Similarly, the manufacturing company did not possess rules for identifying a best choice among alternative product groups. Staff considered both decision-making processes essential for multi-product production systems.

Once we developed a common perspective about a single assembly line, we mapped assembly times, figured out the number of stations, moved as much work as possible to sub-assembly lines, worked with logistics, material handling, kitting in line. With a common objective, it was easier for us to pinpoint what the production system would look like. (Production engineer of Project A)

4.3 Decision-making approaches

Staff of Projects A and B utilized three distinct decision-making approaches including intuitive, normative and a combination of intuitive and normative. Intuitive decision making was frequent at the start of Projects A and B, and relied on gut feeling, best knowledge and a holistic consideration of information. Intuitive decision making did not focus on detailed information. Instead, the staff integrated the results from different reports and argued for a solution based on experience or hunches. The staff utilized intuitive decision making in two distinct instances. First, staff relied on intuitive decision making during open and informal debates to achieve consensus. In these circumstances, they either generated a solution to a decision (e.g. agreeing on the importance of a common assembly sequence) or determined new rules or procedures (e.g. steps for grouping and ranking product groups). Second, they utilized intuitive decision making jointly with normative decision making, e.g. in identifying problems and proposing solutions to the production process. An additional example of the latter includes simulation models. Simulation models originally included rough assumptions and simplifications based on the intuition of experts and their general understanding of the production systems, which were increasingly completed with new information.

The results of the simulation analysis were very important to the outcome of the process innovation. This helped us understand how to eliminate variation in our production process. The simulation also helped us understand how the solutions we tested in the factory floor turned out over weeks or months across different areas. We could not have achieved this detail of understanding any other way. (Consultant of Project A)

Finally, staff jointly applied a combination of intuitive and normative decision-making approaches during Projects A and B. Joint intuitive and normative decision-making approaches were subject to the agreement of the staff, collection of data and clear rules or procedures which could be either new or established ones. Intuitive decision making could precede, follow or be used concurrently with normative decision making (e.g. when determining the advantages or trade-offs of a multi-product production system). In this example, staff utilized normative decision making (e.g. simulations) to compare the production systems of sites in North and Latin America to the multi-product production systems developed in Projects A and B. The results of this comparison were presented in workshops and face-to-face meetings. In these meetings, staff participating in Projects A and B and experts from sites in North and Latin America scrutinized the simulation results and compared them to demand forecasts, production reports and experience. This required several iterations, and the primary concern was that of earning trustworthiness from experts. Afterwards, the results of a decision were escalated to a managerial level. When determining the benefits and trade-offs of a multi-product production system, managers considered information from diverse sources – and not exclusively the results of a simulation analysis. Frequently, managers requested “what if” or sensitivity types of analysis from normative decision-making approaches. Accomplishing this required a new iteration of the steps described above. Finally, managers made decisions based on intuition, considering various sources of information holistically. Tables V and VI describe the salient decisions and equivocality, analyzability and decision making of each decision for Projects A and B.

An important observation is that decisions were subject to different degrees of equivocality and analyzability when implementing process innovations. The findings show that distinct decision-making approaches occur at different degrees of equivocality and analyzability. Understanding the correspondence of equivocality and analyzability to a decision-making choice is difficult to comprehend. Therefore, Figure 2 presents the correspondence and frequency of decision-making approaches to the degree of equivocality and analyzability in Projects A and B.

The correspondence between the degree of equivocality and analyzability of a decision and decision-making approaches is identified based on a synthesis of the choices of decision-making approaches in Projects A and B and extant literature. First, findings show that decision-making approaches were most frequently utilized in conditions of low equivocality and high analyzability. In this approach, the staff interpreted a problem unequivocally, possessed clear rules and procedures; however, they lacked information. The staff utilized three different decision-making approaches in conditions of low equivocality and high analyzability, including intuitive, normative and a combination of intuitive and normative decision making.

Our data show that staff found low equivocality and high analyzability as the only conditions suitable for normative decision making in this study. Normative decision making relied on explicit information, a sequential analysis and well-defined decisions. Staff from Projects A and B utilized normative decision making for detailed technical aspects such as evaluating layouts.

In addition, the staff made use of combined intuitive and normative decision making in conditions of low equivocality and high analyzability. Here, they utilized combined intuitive and normative decision making when facing new situations, having previously agreed on procedures for analysis (e.g. identifying vehicle modules). They utilized combined intuitive and normative decision making for high stake decisions involving an aggregation of prior activities and requiring managerial involvement (e.g. comparing a multi-product production system to existing multi-product production systems).

Finally, the staff utilized intuitive decision making in low equivocality and high analyzability when encountering situations perceived as similar to prior situations. In these instances, they relied on experience, quick decisions and a holistic association of information to produce a result (e.g. agreeing on the need for improving staff competence).

Second, Projects A and B faced conditions of low equivocality and low analyzability. Staff agreed on the nature of a problem; however, they lacked clear rules, procedures and relevant information. They judged that these conditions did not meet the criteria for the exclusive use of normative decision making. Instead, they utilized intuitive or a combination of intuitive and normative decision-making approaches. The staff applied intuitive decision making to decisions where the end goal was that of establishing rules or procedures. In these instances, they were not undecided about the goal of a decision, rather how to arrive at a solution (e.g. establishing the rules and procedures for modular assembly and performance indicators). When combining intuitive and normative decision making, they utilized intuition for agreeing on rules and procedures, associated decisions to those faced in the past, and devised steps that were understandable to others based on experience. Next, quantitative analyses were utilized to provide detailed insight, acquire information and logically decompose a problem (e.g. specifying an assembly sequence).

Third, staff of Projects A and B made decisions in a context of equivocality and high analyzability. This coincided with having clear rules and processes; however, with only a partial agreement about the information necessary to complete a task or the outcome of a decision. In these instances, the staff resorted to intuitive decision making for agreeing on the type of information necessary to complete a task. Next, they utilized normative decision making in the form of quantitative based analysis such as spread sheet calculations or simulations. Finally, they returned to intuitive decision making to arrive at a solution while considering holistic information from a variety of sources. Examples of this include proposing logistics solutions for multi-product production systems, and determining advantages and trade-offs of multi-product production systems. The findings of this study would suggest that the conditions of equivocality and high analyzability do not provide sufficient support for the use of an entirely normative decision-making approach. Empirical results suggest that applying purely intuitive decision-making approaches is undesirable. Actually, the staff recognized that decisions could not rest exclusively on hunches, experience or rapid decisions by acknowledging the need for additional information, and disputing the appropriateness of information to complete a task.

Fourth, staff of Projects A and B made decisions against a backdrop of equivocality and low analyzability. These decisions involved the lack of rules or processes and partial agreement about information necessary to complete a task. Decisions of equivocality and low analyzability were not like small differences of opinion resolved over the course of a meeting or workshop. Instead, these decisions required detailed investigation, resource commitment and weeks of deliberation. Staff in Projects A and B proceeded differently when encountering equivocality and low analyzability.

In Project A, the staff identified the logistics needs for a multi-product production system. They agreed on the need for adapting logistics capabilities; however, the information available did not correspond to the needs of a multi-product production system. They estimated logistics needs based on hunches, discussions and experience. They considered the outcome of this decision provisional and subject to increased knowledge about logistics in a multi-product production system. In Project B, the staff proposed a layout for a multi-product production system. To do so, they utilized intuitive decision making to set an initial direction. This was considered insufficient to finalize a decision, and additional information was acquired, and alternatives were judged based on normative decision making.

Findings suggest that these types of decisions are not readily solvable, and evidence a need for generating agreement about the purpose of the decision, information, rules and processes enabling a solution. Data suggest that intuitive decision making is important in enacting a shared understanding; nevertheless, committing to a decision may require the quantitative insight provided by normative decision making. Consequently, decisions experiencing equivocality and low analyzability were subject to a combined intuitive and normative decision-making approach. Examples include identifying logistics needs for multi-product production systems or proposing layouts for multi-product production systems.

Fifth, findings show that no decisions coincided with high equivocality and high analyzability, namely, multiple and conflicting interpretation, ambiguous information, and clear rules and processes. We argue that high equivocality and high analyzability present a contradiction and suggest that the incidence of decision making in these conditions may signal an error. This error may well indicate the inadequate interpretation of existing rules or processes by staff responsible for implementing process innovations.

Sixth, staff made exclusive use of intuitive decision making in decisions involving high equivocality and low analyzability. These type of decisions were characterized by the absence of objectives rules or processes, multiple and conflicting interpretations, and ambiguous information. These decisions were common in the beginning of Projects A and B, and when the staff faced decisions perceived as different from those encountered in the past. They relied on hunches, approximations or conjectures about the result of a decision to guide consensus. Additional information did not help resolve decisions in high equivocality and low analyzability: for instance, when agreeing on the definition of a powertrain across different product families. Figure 3 outlines the choice of decision-making approaches when implementing process innovations according the degree of equivocality and analyzability of decisions.

5. Discussion and implications

The purpose of this study is to explore the selection of decision-making approaches at manufacturing companies when implementing process innovations. In particular, this study focused on how the conditions of equivocality and analyzability provide guidance to the choice of a decision-making approach. Extant literature is compared to empirical findings from two projects implementing process innovations in the form of a multi-product production system in the heavy-vehicle industry. The findings of this study are particularly relevant in light of the interest from manufacturing managers and academics to better understand when and where a decision-making approach is most suitable during the implementation of process innovations.

5.1 Theoretical implications

Recent studies recommended decision-making approaches in extreme cases of problem structuredness, high equivocality and low analyzability or low equivocality and high analyzability ( Julmi, 2019 ). However, staff face varying degrees of equivocality and analyzability when implementing process innovations ( Parida et al. , 2017 ; Frishammar et al. , 2011 ). This study reveals additional combinations of equivocality and analyzability than those previously described in literature. This finding is important because it extends current understanding of decision structuredness, which thus far had been limited to presenting extreme cases, namely, well- and ill-structured decisions. In addition, this study provides empirical evidence that staff must respond to decisions at varying degrees of equivocality and analyzability when implementing process innovations. In particular, this study identified three degrees of equivocality and two of analyzability when implementing process innovations. This study highlights the need for increased understanding of equivocality and analyzability, which may help manufacturing companies avoid failed choice or erroneous approaches to decision making when implementing process innovations. This finding is important as it may help clarify the selection of decision-making approaches leading to an improved outcome ( Calabretta et al. , 2017 ; Luoma, 2016 ), a situation that is crucial for implementing process innovations ( Frishammar et al. , 2011 ; Milewski et al. , 2015 ).

Current understanding of decision structuredness argues that there are no superior decision-making approaches ( Julmi, 2019 ). Instead, a decision-making approach may be better suited to certain conditions and, under these conditions, lead to an effective outcome ( Gigerenzer and Gaissmaier, 2011 ). Our findings show that, consistent with the literature, well-structured and ill-structured decisions corresponded to normative and intuitive decision making. However, findings show differences with prior studies focused on decision structuredness and decision making. For example, staff applied intuitive decision making at varying degrees of equivocality and analyzability, combined normative and intuitive decision making not described in literature, and utilized more than one decision-making approach in three out of six combinations of equivocality and analyzability. The results of this study suggest that decision structuredness may not prescribe a decision-making approach, but may clarify the conditions in which decisions take place. This finding is important because it suggests that current understanding of decision-making choice based on extreme cases of problem structuredness, namely well- or ill-structured decisions, is insufficient to guide a choice of decision-making approach. Addressing this dearth of understanding, this study outlines the choice of decision-making approaches when implementing process innovations according the degree of equivocality and analyzability of decisions. This findings is essential as it suggests that identifying the fit of a decision-making approach to the structuredness of a problem is as important as the technical acumen, resources and experience necessary for using a particular type of decision making ( Jonassen, 2012 ; Dean and Sharfman, 1996 ).

By classifying decisions in relation to their degree of equivocality, this study shows that decisions occur more frequently in situations involving low equivocality, followed by those of high equivocality, and finally by those involving partial agreement and ambiguous information or equivocal. A higher frequency of decisions in situations of low equivocality is expected when implementing process innovations. However, an intriguing finding of this study involves the frequency in which staff made decisions in situations including multiple and conflicting interpretations and ambiguous information (e.g. high equivocality). These decisions appeared when staff identified a problem (e.g. product, production process, tools and technology, layouts, logistics), were based on intuitive decision making and defined subsequent decisions of Projects A and B. This finding is disquieting as prior studies show that manufacturing companies frequently rely on ad hoc practices when making early decisions in production system design projects ( Rösiö and Bruch, 2018 ). Similarly, the literature highlights a limited understanding of equivocality at manufacturing companies when implementing process innovations ( Parida et al. , 2017 ). Therefore, our findings give credibility to the claim that comprehension of equivocality, its reduction and the effective use of intuition may harness a competitive edge for manufacturing companies implementing process innovations ( Rönnberg et al. , 2016 ; Frishammar et al. , 2012 ).

The literature advocates the use of structured processes for implementing process innovations ( Kurkkio et al. , 2011 ). Accordingly, the need for clear rules and procedures facilitating high analyzability is essential. The results of this study show no telling difference in the frequency of decisions involving high analyzability or low analyzability in Projects A and B. Importantly, data do not indicate that staff forwent rules and processes when these were lacking. Instead, staff developed rules and processes when facing decisions not previously experienced or described in established procedures. This result is significant and suggests that the ability of staff to develop rules and processes, or procedures when facing non-recurring situations ( Luoma, 2016 ), is as likely to be necessary as that of structured processes for implementing process innovations. The development of rules and processes during the implementation of process innovations is rarely discussed in literature, and therefore constitutes a venue for future research.

Mixed decision-making approaches constitute a well-established field that may help staff arrive at decisions under uncertainty ( Kubler et al. , 2016 ). This study showed that decisions were frequently reached as a result of combined intuitive and normative decision making. However, the process for arriving at these decisions was unlike the methods used in the literature. The findings of this study suggest both the need of mixed decision-making approaches when implementing process innovations, and increased efforts to bridge the gap between academic findings and manufacturing practice.

5.2 Practical implications

The findings of this study have direct practical implications that may benefit staff and managers responsible for implementing process innovations. First, this study underscores the importance of a structured process, experienced design teams and familiarity with normative, intuitive or mixed decision making that enable the implementation of process innovations ( Rösiö and Bruch, 2018 ). However, the analysis also shows that although these concepts are necessary, they are not sufficient to successfully implement process innovations. Instead, managers must be aware of the importance of determining a decision-making approach that corresponds to the conditions of a decision. Addressing this point, this study emphasized the importance of equivocality and analyzability when determining a decision-making approach during the implementation of process innovations. Accordingly, this study underscores the importance of information processing activities, which are under prioritized or neglected because of a lack of resources or competence ( Rönnberg et al. , 2016 ; Koufteros et al. , 2005 ).

5.3 Limitations and future research

Some key limitations circumscribe this study. Like all case studies, our contributions are limited by the idiosyncrasies of the context of study ( Eisenhardt, 1989 ). This study draws data from a global manufacturing company. Undoubtedly, smaller sized manufacturing companies may have different access to staff, resources and experienced personnel when implementing process innovations. Prior studies suggest that these elements affect decision-making approaches. Therefore, validating our results against cases from varying company sizes is important. Another limitation constitutes our focus on the production of heavy vehicles and their components. A suggestion for future research includes the investigation of cases in additional context: for example, the process industry or batch production.

Process innovations concern new production processes or technologies. This study, like many other process innovation studies ( Krzeminska and Eckert, 2015 ; Marzi et al. , 2017 ), focused on new material, equipment or reengineering of operational processes. In doing so, concern stemmed from the conditions that may determine the choice of a decision-making approach. Process innovation literature reflects increasing interest in the way artificial intelligence, automation and digital technologies connected to the Internet of Things affect decision making ( Rönnberg et al. , 2018 ). While the interplay of intuitive, normative and mixed decision-making approaches is a concern of this study, technological changes enabling decision making is not. Future research could focus on conceptualizing the domain of novel digital technologies and decision making when implementing process innovations.

Choice of intuitive or normative decision making based on decision structuredness

Correspondence of decision-making approaches to degree of equivocality and analyzability in Projects A and B

Choice of decision-making approaches when implementing process innovations according to the degree of equivocality and analyzability of decisions

Description of production system design Projects A and B focused on implementing a multi-product production system as a process innovation

Project AProject B
Process innovationMixed product production systemMixed product production system
LocationNorth AmericaLatin America
Product typeHeavy-vehicle assemblyHeavy-vehicle powertrains
Changes in production processProduction system capable of assembling five different product families ranging in size from 5 to 56 tons with differences in size, sub assembly parts, product design, assembly procedure and capabilitiesProduction system capable of assembling five different families of vehicle powertrains, including 190 variants
New equipmentCommon assembly tools, automated guided vehicles, digital aids for product assembly, standardized product interfaces
New management practiceShorten lead time to customer, reduce manufacturing footprint, provide a common product architecture and increase flexibility of manufacturing sites

Profiles of staff participating in Projects A and B

Project AProject B
Staff functionDegreeExperience (years)Staff functionDegreeExperience (years)
Project managerPhD19Project managerMSc12
Production managerBSc21Production managerBSc30
Production managerMSc12Production engineerBSc15
Production managerBSc18Production engineerBSc12
Logistics developerMSc24Logistics developerMSc6
Production engineerBSc14Production engineerBSc15
Production engineerBSc7Production engineerMSc6
Production engineerBSc8Production engineerMSc7
Production engineerMSc16Production engineerBSc8
Production engineerBSc15Production engineerBSc5
Production engineerBSc6Production engineerMSc16
Research and developmentPhD8Research and developmentPhD8
Research and developmentPhD3ConsultantMSc9
ConsultantMSc8

Details of data collection for Projects A and B

DataDescriptionProject AProject B
Field notesFull-day workshops including project vision and critical issues44
Full-day workshops including discrete event simulation models42
Full-day workshops including on-site testing44
One hour meetings reporting on development of projects6040
InterviewsProject manager1 (73 min)1 (76 min)
Production engineering manager1 (50 min)1 (60 min)
Production engineer1 (61 min)1 (40 min)
Logistics developer1 (50 min)1 (60 min)
Consultants1 (38 min)1 (59 min)
Company documentsPresentations and minutesxx
Discrete event simulation models reportsxx
Reports detailing activities during production systems designxx

Characteristics of intuitive and normative decision-making approaches

Decision makingCharacteristicReference
IntuitiveMaking non-conscious decisions
Rapidly making decisions when compared to normative decision making
Recognizing cues based on long-term memory leading to an action
Mentally simulating the result of a decision before acting
Making a holistic association of information to reach a decision
Relying on hunches, gut feelings or emotions
NormativeCollecting relevant information
Formal and systematic analysis
Focusing on the comprehensiveness of a decision based on information (1998)
Decision-making following a step-by-step process
Choices based on rules and cause-effect relationships (2009)
Commitment of staff time and resources to make a decision

Description of salient decisions, equivocality, analyzability and decision making in Project A

DecisionsInformationEquivocalityAnalyzabilityDecision making
Producing a limited number of productsFinancial indicators, demand, product characteristics and experienceHELAIntuitive
Establishing rules and procedures for grouping productsProduct functionality, physical dimensions and experienceLELAIntuitive
Selecting one group of products including three product familiesQuantitative analysis, financial indicators, forecasted demand and experienceLEHAIntuitive and normative
Prioritizing the reduction of variation in production processExperience, discussions and mental simulationsHELAIntuitive
Defining modular assembly concept across product familiesProduct demand, bills of materials and processes, and experienceHELAIntuitive
Establishing rules and procedures for modular assemblyProduct demand, bills of materials and processes and experienceLELAIntuitive
Identifying 16 vehicle modules for three product familiesProduct demand, bills of materials and processes, and experienceLEHAIntuitive and normative
Analyzing fit between current product design and vehicle modulesBills of processes and materials, experience, and simulationLEHANormative
Specifying vehicle modules for each product familyBills of processes and materials, and experienceLELAIntuitive and normative
Proposing a common assembly sequence for multi-product production systemBills of processes and materials, and experienceHELAIntuitive
Analyzing differences between existing and common assembly sequenceBills of processes and materials, and experienceLELAIntuitive and normative
Specifying common assembly sequenceBills of processes and materials, and experienceLELAIntuitive and normative
Identifying problems and improving production processBills of processes and materials, experience, simulation, prototyping, line balancing and production databasesLEHAIntuitive and normative
Setting objective of reducing assembly areaExperience, discussions, mental simulations and managerial reportsLEHAIntuitive and normative
Identifying needs of multi-product production systemExperience, discussions, mental simulations and prior activitiesHELAIntuitive
Evaluating current layout in relation to future needsDimensions, production process, material flow, simulation and forecasted demandLEHANormative
Selecting one layout based on five alternativesDimensions, production process, material flow, forecasted demand and simulationLEHAIntuitive and normative
Setting objectives for standardizing tools for production processExperience, discussions and prior activitiesHELAIntuitive
Mapping current equipment and toolsBills of processes, work instructions, experience and site visitsLEHANormative
Specifying tools and equipment for multi-product production systemBills of processes, work instructions, experience and prior activitiesLELAIntuitive and normative
Identifying logistics needs for multi-product production systemExperience, discussions and mental simulationsELAIntuitive
Specifying logistics requirements for multi-product production systemForecasted demand, assembly sequence, parts, routes, warehousing and on-site analysisLELAIntuitive and normative
Evaluating current logistics capabilities in relation to future needsForecasted demand, assembly sequence, parts, routes, warehousing and on-site analysisLEHANormative
Proposing logistics solutions for multi-product production systemForecasted demand, assembly sequence, parts, routes, warehousing, on-site analysis and prototyping logistics solutionEHAIntuitive and normative
Agreeing on need for improving competence of operative staffExperience, discussions and expert inputLEHAIntuitive
Determining critical issues for improving staff competenceExperience, discussions, expert input, prior activities, forecasted demand, line balancing, time studies and material flowLEHAIntuitive
Specifying policies for staffing, organizational strategies and trainingExperience, discussions, expert input, prior activities, forecasted demand, line balancing, time studies, material flow and simulationLEHAIntuitive and normative
Agreeing on performance indicators for multi-product production systemExperience, discussions, expert input and operational reportsHELAIntuitive
Establishing rules and procedures for performance indicatorsExperience, discussions, expert input and operational reportsLELAIntuitive
Comparing current production system to a multi-product systemPrior activities, forecasted demand, material flow, simulation and expert and management inputLEHAIntuitive and normative
Determining advantages and trade-offs of multi-product production systemPrior activities, forecasted demand, material flow, simulation and expert and management inputEHAIntuitive and normative
Equivocality (HE, high equivocality; E, equivocality; LE, low equivocality), Analyzability (HA, high analyzability; LA -, low analyzability)

DecisionsInformationEquivocalityAnalyzabilityDecision making
Producing all product families and acquiring informationBills of materials and processesHELAIntuitive
Limiting products to needs of Latin American siteForecasted demand, bills of materials and processes, experienceLEHAIntuitive and normative
Prioritizing modular production processExperience, discussions, gut feelingHELAIntuitive
Agreeing on definition of a powertrain across product familiesExperience, discussions, bills of materials and processesHELAIntuitive
Establishing rules and procedures for mapping powertrain componentsExperience, discussions, bills of materials and processesHELAIntuitive
Mapping powertrain componentsBills of materials and processes, experienceLEHANormative
Determining need for modular assembly of powertrainsProduct demand, bills of materials and processes, experienceHELAIntuitive
Identifying powertrain modulesBills of material and processes, experience, prior activitiesLEHAIntuitive and normative
Analyzing fit between current product design and powertrain modulesBills of processes and materials, experience, spread sheet calculationsLEHANormative
Identifying need for common assembly sequenceExperience, discussions, gut feeling, bills of materials and processesHELAIntuitive
Establishing rules and procedures for modular assemblyExperience, discussions, gut feeling, bills of materials and processesHELAIntuitive
Proposing a common assembly sequence for multi-product production systemExperience, discussions, gut feeling, bills of materials and processesHELAIntuitive
Analyzing differences between existing and common assembly sequenceExperience, discussions, gut feeling, bills of materials and processesLELAIntuitive and normative
Specifying common assembly sequenceBills of processes and materials, experienceLELAIntuitive and normative
Adapting production process to site specific needsExperience, discussions, gut feeling, bills of materials and processesLEHAIntuitive and normative
Identifying problems and improving production processBills of processes and materials, experience, spread sheet calculations, prototyping, line balancing, production databasesLEHAIntuitive and normative
Setting objective for reducing factory floor spaceExperience, discussions, mental simulations, managerial reportsLEHAIntuitive and normative
Identifying needs of production site in Latin AmericaBills of materials and processes, forecasted demand, line balancing, site visits, experience, discussionsLEHAIntuitive
Proposing layout for multi-product production systemBills of materials and processes, forecasted demand, line balancing, site visits, experience, discussions and testing on siteELAIntuitive and normative
Evaluating and testing layout for multi-product production systemDimensions, production process, material flow, spread sheet, calculations and forecasted demandLEHAIntuitive and normative
Setting objectives for standardizing tools for production processExperience, discussions, prior activitiesLELAIntuitive
Mapping current equipment and toolsBills of processes, work instructions, experience and site visitsLEHAIntuitive and normative
Specifying tools and equipment for multi-product production systemBills of processes, work instructions, experience, prior activities, testing on siteLELAIntuitive and normative
Prioritizing the reduction of traveling distance of internal logisticsExperience, discussions, prior activitiesLELAIntuitive
Identifying logistic needs for multi-product production systemExperience, discussions and mental simulationsLELAIntuitive
Evaluating current logistics capabilitiesForecasted demand, assembly sequence, parts, routes, warehousing and on-site analysisLEHANormative
Proposing logistics solutions for multi-product production systemForecasted demand, assembly sequence, parts, routes, warehousing, on-site analysis and testing on siteEHAIntuitive and normative
Agreeing on need for improving competence of operative staffExperience, discussions and expert inputLEHAIntuitive
Determining critical issues for improving staff competenceExperience, discussions, expert input, prior activities, forecasted demand, line balancing, time studies and material flowLEHAIntuitive
Specifying policies for staffing, organization strategies, and trainingExperience, discussions, expert input, prior activities, forecasted demand, line balancing, time studies, material flow and testing on siteLEHAIntuitive and normative
Adopting performance indicators on siteExperience, discussions, expert input and managerial reportsLEHAIntuitive
Comparing current production system to a multi-product onePrior activities, forecasted demand, material flow, spread sheet calculations, expert and management inputLEHAIntuitive and normative
Determining advantages and trade-offs of multi-product production systemPrior activities, forecasted demand, material flow, spread sheet calculations, expert and management inputEHAIntuition and normative

Notes: Equivocality (HE, high equivocality; E, equivocality; LE, low equivocality), Analyzability (HA, high analyzability; LA, low analyzability)

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Acknowledgements

The authors gratefully acknowledge the contributions of all the participants from the anonymous company used as a case study in this research. Financial support from the Knowledge Foundation (KKS), and the industrial graduate school “Innofacture” is also gratefully acknowledged.

Corresponding author

About the authors.

Erik Flores-Garcia is Doctoral Candidate at the Innofacture Industrial Graduate School, Mälardalen University, Sweden. His research interests include simulation, production decisions and process innovation.

Jessica Bruch is Professor in production systems at Mälardalen University, Sweden. Her research interest concerns various aspects of production development and addresses both technological and organizational aspects on the project, company and inter-organizational level.

Magnus Wiktorsson is Professor in production logistics at the Royal Institute of Technology (KTH), Sweden. His research interests include two ongoing major changes in production logistics: the digitization of all processes and the need for transformation into environmentally sustainable production.

Mats Jackson is Professor in innovative production at Jönköping University, Sweden. His research interests include flexibility of production systems, industrialization and innovation in production systems.

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IRESEARCH DECISION MAKING CASE STUDY

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Actionable alm: the benefits of integrated asset and liability management and decision-making by leveraging enhanced business intelligence tools.

et-2024-08-chen-hero.jpg

In today's rapidly changing economic and market environment, insurance companies face numerous challenges. These challenges encompass a wide range of factors, from the rapidly rising interest rates to geopolitical uncertainty. To navigate these challenges successfully, insurance companies should leverage available data and modern technology to make informed decisions and stay ahead of the curve. One useful tool is business intelligence (BI) software that empowers insurance companies to streamline their data-driven decision-making processes, improve risk management, and optimize operations to meet the evolving demands of customers and achieve strategic objectives.

This article introduces a forward-looking, action-driven asset liability management (ALM) reporting framework and then explores the benefits of leveraging BI tools in ALM decision-making. Lastly, a case study is presented to illustrate the practical applications of BI tools. Through this case study, readers will gain a deeper understanding of the tangible benefits and transformative potential of BI in real-world scenarios.

Introduction to ALM Reporting Framework

A comprehensive ALM reporting package should include a collection of management reports and charts that summarize the company’s asset and liability positions, as well as attribution of asset and liability value changes by key drivers, and tail risk measurements.

The ALM reporting framework typically involves four steps:

  • Define ALM metrics: The metrics should be comprehensive and provide insights on the key risks that impact asset and liability values. A non-exhaustive list of metrics includes cashflow profiles, market and book values, gross and net yields, defaults and spreads, and interest rate and credit durations and convexities.
  • Define key risk drivers: Insurers should define a set of key risk drivers that are common to both assets and liabilities. By using a common set of risk factors, the company can measure value changes from both sides of the balance sheet (i.e., risk-factor based attribution) and assess net exposures against its own risk appetite and tolerance.
  • Establish risk exposure limits and management “playbook”: Once risk drivers are defined, insurers should set tolerance levels for each risk driver based on stress testing or other techniques. The risk exposures should be monitored closely against the limits. Insurers should establish a set of management actions to be taken in the event that risk exposures approach or exceed the defined limits.
  • Take management action: When risk exposures approach the defined limits, management can refer to the playbook and choose the appropriate management action for risk mitigation. If the company receives significant benefits or payoffs by taking on a specific risk (e.g., net mark-to-market gains under rising interest rate environment due to significantly longer liability duration than asset duration), then management may choose to temporarily maintain the exposure level (i.e., no management actions) or execute management actions to lock-in the positive economic value (e.g., asset rotation or interest rate hedging). In the case of no management actions being taken, management needs to be aware of the potential downside risks (e.g., interest rate moves in the opposite direction, driving net economic asset value to drop).

Exhibit 1 is an illustrative example of common risk factor-based attribution that can be applicable to attribute value changes for both assets and liabilities.

Exhibit 1 Risk-factor Based Attribution

et-2024-08-chen-fig1.png

Exhibit 1 shows a set of common economic and non-economic risk factors that impact insurers’ asset and liability values. These risk factors are only for illustration purpose, and each company should build their attribution based on its own risk profile.

The ALM reporting framework provides the following key benefits that allow insurers to stay informed and competitive:

  • More robust risk control and business stability:
  • Clarity on whether risk taking activities are appropriately compensated.
  • Agility in responding to changing market conditions.
  • Effective risk management.
  • Opportunities to improve risk-adjusted return through better usage of financial resources:
  • Monitoring of investment performance against liability value changes and tailored risk limit and tolerance.
  • Transparency around where and how value is created against the company’s risk appetite and limits.
  • Actionable metrics to inform management action on improving ALM position.

Benefits of Business Intelligence Tools

ALM reporting can present various challenges to insurers in terms of data quality and timeliness, metric complexity, and cross-team collaboration. According to Oliver Wyman’s 2023 ALM survey, over 60% of participants selected one of these challenges as a top challenge in ALM reporting, illustrated in Exhibit 2 below. Only 57% of participants indicated they are able to spend more time on analysis than model maintenance.

Exhibit 2 ALM Reporting Challenges

et-2024-08-chen-fig2.png

In recent years, insurers have embraced BI tools to enhance the ALM reporting process and strategic decision-making. These tools quickly and efficiently generate comprehensive reports and visualizations that highlight underlying drivers of performance and the impact of various risk factors.

Key benefits of BI tools include:

  • Access to real-time data from various sources: BI tools have the capability to collect and integrate data from multiple sources, enabling management to access pre-defined metrics as well as perform their own ad hoc analysis. Data within the BI tool is continuously updated in real-time, empowering management with dynamic and actionable insights based on the most current and relevant information. When combined with a pre-defined playbook, management is provided with real-time access to data and insights, enabling them to respond swiftly to changes in the economic environment.
  • Business oriented interactive “what-if” analytics: BI tools provide user-friendly interfaces and self-service capabilities, allowing business users to independently access and analyze data with less reliance on IT support or interacting directly with the underlying data. By reducing the reliance on IT support, BI tools streamline the decision-making process and promote agility within organizations. Business users can create customized reports and visualizations tailored to their needs, empowering them to make faster and more informed decisions.
  • Enhanced productivity: By providing streamlined processes to access data and generate reports in real-time, BI tools eliminate the need for manual data gathering and manipulation. This allows employees to focus on value-added tasks and gain insights into the available data. Additionally, BI tools offer features such as data visualization and interactive dashboards, which enable users to quickly interpret complex data sets. This enhanced productivity also empowers management to make data-driven decisions and take proactive actions to drive business growth.
  • Version control and information sharing: BI tools provide collaboration features that enable users to share reports and dashboards with other stakeholders within the organization. This promotes information sharing and reduces the risk of working with outdated or conflicting information. To increase traceability, BI tools include version control capabilities that track changes made to reports over time and allows teams to build upon the same version of the BI tool.

ALM dashboards serve as valuable decision-making tools for insurance companies in today’s rapidly changing environment. Coupling the ALM dashboard with BI tools addresses operational challenges associated with growing data size and multiple data sources, enabling organizations to effectively analyze and manage key risks embedded in their business.

Case Study—ALM Dashboard

The life insurance company XYZ manages ALM on an economic basis. Their ALM report has been fairly basic and simple over the past 20 years. The ALM report was produced in Excel which required the ALM team to gather data from various areas within the organization and perform manual data processing and manipulation. The end-to-end ALM reporting processes took about three months to complete. As rates have rapidly increased and the market has been more volatile in recent years, the company realized the necessity for more robust and effective ALM reporting to help navigate evolving market conditions.

Exhibit 3 below illustrates XYZ’s current ALM report. It includes standard ALM metrics such as asset mix, market values, gross and net yields, interest rate duration and convexity, and spread.

Exhibit 3 ALM Position Report

et-2024-08-chen-fig3.png

XYZ’s current reporting also includes asset and liability cashflow profiles. This provides insight into the timing and magnitude of projected asset and liability cashflows, enabling XYZ to proactively manage liquidity needs. (see Exhibit 4)

Exhibit 4 Asset and Liability Cashflow Profile

et-2024-08-chen-fig4.png

In recent years, the interest rate curve has been inverted and there is uncertainty around the future shape of the curve. XYZ incorporated key rate duration (KRD) to their ALM report to assess the sensitivity of assets and liabilities to individual interest rate tenors. This is important because there has been significant deviation of rate changes by tenors and future interest rate curve changes may not be parallel either. This allows XYZ to gain a more detailed understanding of duration mis-matches that may exist. (see Exhibit 5)

Exhibit 5 Key Rate Duration (KRD)

et-2024-08-chen-fig5.png

XYZ also implemented a risk-factor based attribution analysis that breaks down the asset and liability value changes into the common set of risk factors. As demonstrated in Exhibit 6 below, the main drivers of the change in net market value in this reporting period are interest rates and new business.

Exhibit 6 Risk-factor Based Attribution

et-2024-08-chen-fig6.png

As part of the broader transformation initiative at XYZ, the ALM team worked with IT to implement the ALM dashboard in a data visualization tool and connect it to a cloud-based data warehouse. The data warehouse contains preprocessed and standardized liabilities, assets, assumptions, and other company data. The ALM team and senior management are granted access to a web-based portal from which they can access the pre-defined ALM reports, build custom reports, and drill down to more granular analytics and underlying data. Additionally, the system incorporates a trigger that sends an email notification to management when risk exposures approach or exceed limits. (see Exhibit 7)

Exhibit 7 ALM Projection Ecosystem

et-2024-08-chen-fig7.png

After all the enhancements made, the end-to-end ALM reporting time is reduced to four weeks. Management also has deeper understanding of their assets, liabilities, and risk-factors, which enables them to make more informed and timely decisions in a changing economic environment.

Statements of fact and opinions expressed herein are those of the individual authors and are not necessarily those of the Society of Actuaries, the newsletter editors, or the respective authors’ employers .

Joy Chen, FSA, MAAA, CERA, is a principal at Oliver Wyman. She can be reached at [email protected]

Sarah Cook, FSA, MAAA, is a consultant at Oliver Wyman. She can be reached at [email protected]

Mandy Jiao, ASA, is a manager at Oliver Wyman. She can be reached at [email protected]

Seong-Weon Park, FSA, MAAA, is a senior principal at Oliver Wyman. He can be reached at [email protected]

Evolution of Management Research in Greece: A Comparative Analysis of 2014–2018 and 2019–2023 Trends

  • Published: 21 August 2024

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management analysis and decision making case study

  • Thomas Krabokoukis   ORCID: orcid.org/0000-0001-5834-682X 1 &
  • Dimitrios Kantianis 2  

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This research investigates the evolution of research topics in the field of management in Greece, analyzing the period 2014–2023 and comparing the periods 2014–2018 and 2019–2023. Employing co-occurrence analysis on a substantial corpus of keywords, distinctive thematic clusters were identified for each period, reflecting shifts and patterns in research interests. In the 2014–2018 period, five clusters emerged, focusing on management practices, environmental sustainability, methodology and quality, strategic decision-making, and innovation. In contrast, the 2019–2023 period revealed four clusters emphasizing strategic decision-making in Small and Medium-sized Enterprises (SMEs), sustainable practices and risk management, crisis response, innovation, and quality management. Common themes such as Sustainability and Knowledge Management persisted across both periods, signifying enduring research interests. This study contributes insights into the dynamic landscape of management research in Greece over these distinct timeframes.

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Krabokoukis, T., Kantianis, D. Evolution of Management Research in Greece: A Comparative Analysis of 2014–2018 and 2019–2023 Trends. J Knowl Econ (2024). https://doi.org/10.1007/s13132-024-02293-1

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Evaluating the impact of the global evidence, local adaptation (GELA) project for enhancing evidence-informed guideline recommendations for newborn and young child health in three African countries: a mixed-methods protocol

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Poverty-related diseases (PRD) remain amongst the leading causes of death in children under-5 years in sub-Saharan Africa (SSA). Clinical practice guidelines (CPGs) based on the best available evidence are key to strengthening health systems and helping to enhance equitable health access for children under five. However, the CPG development process is complex and resource-intensive, with substantial scope for improving the process in SSA, which is the goal of the Global Evidence, Local Adaptation (GELA) project. The impact of research on PRD will be maximized through enhancing researchers and decision makers’ capacity to use global research to develop locally relevant CPGs in the field of newborn and child health. The project will be implemented in three SSA countries, Malawi, South Africa and Nigeria, over a 3-year period. This research protocol is for the monitoring and evaluation work package of the project. The aim of this work package is to monitor the various GELA project activities and evaluate the influence these may have on evidence-informed decision-making and guideline adaptation capacities and processes. The specific project activities we will monitor include (1) our ongoing engagement with local stakeholders, (2) their capacity needs and development, (3) their understanding and use of evidence from reviews of qualitative research and, (4) their overall views and experiences of the project.

We will use a longitudinal, mixed-methods study design, informed by an overarching project Theory of Change. A series of interconnected qualitative and quantitative data collections methods will be used, including knowledge translation tracking sheets and case studies, capacity assessment online surveys, user testing and in-depth interviews, and non-participant observations of project activities. Participants will comprise of project staff, members of the CPG panels and steering committees in Malawi, South Africa and Nigeria, as well as other local stakeholders in these three African countries.

Ongoing monitoring and evaluation will help ensure the relationship between researchers and stakeholders is supported from the project start. This can facilitate achievement of common goals and enable researchers in South Africa, Malawi and Nigeria to make adjustments to project activities to maximize stakeholder engagement and research utilization. Ethical approval has been provided by South African Medical Research Council Human Research Ethics Committee (EC015-7/2022); The College of Medicine Research and Ethics Committee, Malawi (P.07/22/3687); National Health Research Ethics Committee of Nigeria (01/01/2007).

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Sub-Saharan Africa (SSA) has the highest under-five mortality rate in the world [ 1 ]. Although the global under-five mortality rate declined from 76 to 38 per 1000 live births between 2000 and 2019, more than half of the deaths in children and youth in 2019 were among children under 5 years, approximately 5.2 million deaths [ 1 ]. Poverty-related diseases including pneumonia, diarrhoea and malaria remain amongst the leading causes of death in children under-5 years [ 2 ].Thus, despite progress in the health of young children globally, most countries in SSA fall below the average gains and do not meet maternal and child health targets set by the United Nations Sustainable Development Goal 3 to ‘ensure healthy lives and promote wellbeing’ (1). As of December 2021, under-five mortality rates were reported as 113.8, 38.6 and 32.2 per 1000 live births for Nigeria, Malawi and South Africa, respectively [ 3 ]. Factors accounting for regional disparities in child mortality rates include poverty, socioeconomic inequities, poor health systems and poor nutrition, with coronavirus disease 2019 (COVID-19) adding substantially to the burden [ 4 ].

Addressing healthcare issues such as these requires an evidence-informed approach, where intervention design and implementation are based on the best available evidence, to ensure that scarce resources are used effectively and efficiently, avoid harm, maximize good and improve healthcare delivery and outcomes [ 5 , 6 , 7 ]. Evidence-informed practices have been growing in SSA [ 6 ], and evidence ecosystems are becoming stronger. The evidence ecosystem reflects the formal and informal linkages and interactions between different actors (and their capacities and resources) involved in the production, translation and use of evidence [ 6 , 8 , 9 ]. Guidance that can be developed through this ecosystem includes evidence-based health technology assessments (HTA) and clinical practice guidelines (CPGs). CPGs include recommendations that are actionable statements that are informed by systematic reviews of evidence, and an assessment of the benefits and harms of alternative care options and are intended to optimize patient care [ 10 ]. They can help bridge the gap between research evidence and practice and are recognized as important quality-improvement tools that aim to standardize care, inform funding decisions and improve access to care, among others.

CPG method advancements, challenges and research gaps

Over the past decade, internationally and in SSA, there has been a rapid growth of CPGs developed for a range of conditions [ 11 ]. In particular, rapid evidence syntheses and guideline development methods has advanced in response to urgent evidence needs, especially during COVID [ 12 , 13 ]. For example, WHO has developed guidelines for all key infectious conditions that cause most deaths. This development has been accompanied by a growing volume of research evidence around CPGs, including the processes for their rapid development, adaptation, contextualization, implementation and evaluation, and further spurred on by COVID. For example, global knowledge leaders, such as the WHO and the GRADE Working Group, have set standards for CPG development, outlining the steps of what is known as ‘de novo’ (from scratch) CPG development [ 14 ]. Another global group, the Guidelines International Network (G-I-N), is a network dedicated to leading, strengthening and supporting collaboration in CPG development, adaptation and implementation. They have published minimum standards and the G-I-N McMaster guideline checklist, which contains a comprehensive list of topics and items outlining the practical steps to consider for developing CPGs [ 15 ].

As CPG standards have evolved, however, so has the complexity of development and adaptation. In the context of poorer settings, such as sub-Saharan Africa (SSA), CPG development is prohibitively human and finance resource intensive. It requires scarce skills, even in the growing evidence-based healthcare (EBHC) community, and financial investments by government where resources are often directed to healthcare services, rather than policymaking processes. Against this backdrop, several studies have found that CPGs in the region often perform poorly on reporting on their rigour of development and editorial independence [ 16 , 17 , 18 ]. Other, more resource-efficient methods for guideline development in SSA are, therefore, essential and urgently needed. Moreover, investment in the overall management of the process is needed, including convening the guideline group and moving stepwise through a rigorous process.

Approaches for and challenges of guideline adaptation

There is also increased international recognition of the value of taking guidelines developed in one country and applying them to other countries. This can avoid duplication of effort and research waste in de novo guideline development, when useful guidelines may exist elsewhere [ 12 , 19 ]. Against this backdrop, several adaptation methods are emerging for contextualization of recommendations to country needs (e.g. ADAPTE, adolopment and SNAP-it, amongst others) [ 19 , 20 , 21 ]. For example, WHO is developing strategies for adapting and implementing their CPGs at country level. One example is the WHO Antenatal Care Recommendations Adaptation Toolkit lead by the Department of Sexual and Reproductive Health and Research [ 22 ]. Their approach is pragmatic and transparent. Another approach is so-called ‘adolopment’, a GRADE method, in which the original guideline evidence is used, either adopted or adapted, considering contextual evidence such as costs and feasibility and local values [ 20 ]. Adolopment involves convening a guideline panel, reviewing available evidence and local contextual evidence and weighing up the panel’s judgements to make recommendations that are fit for purpose [ 20 ].

Despite these advances in CPG adaptation methods, many countries and professional associations in sub-Saharan Africa still use expert opinion-based approaches or proceed to prepare their own systematic reviews and guidelines, ultimately perpetuating resource wastage and duplication of efforts [ 23 ]. Moreover, when countries do adapt and contextualize other countries’ guidelines, there is frequently a lack of transparency and reporting on changes, without clarity on why or by whom. This in turn casts doubts on the recommendation’s credibility. For example, guidelines for child health in sub-Saharan Africa are usually derived from the WHO and UNICEF. However, adaptation of such guidelines and recommendations to national contexts is not well described [ 24 ]. Transparency in guideline adaptation is critical for creating trustworthy, context-sensitive recommendations. What guideline adaptation methods work best and how these can be transparently implemented in the context of lower resource settings, remain key research questions. Therefore, despite the emergence of several guideline adaptation approaches, we need to explore and understand how best to adapt recommendations from one context to another [ 25 ].

Qualitative evidence to inform guideline panels decisions

Another major advancement within guideline research has been growing recognition of the potential contribution of qualitative research evidence [ 26 , 27 ]. Traditionally, guidelines have been informed by systematic reviews of the effectiveness of specific interventions [ 14 ]. Such reviews provide robust evidence about which interventions ‘work’. However, there is appreciation that evidence regarding the potential effectiveness of an intervention is not sufficient for making recommendations or decisions. Policymakers also need to consider other issues, including how different stakeholders’ value different outcomes, the intervention’s acceptability to those affected by it and the feasibility of implementing the intervention [ 28 , 29 , 30 ]. Evidence from qualitative research is particularly well suited to exploring factors that influence an intervention’s acceptability and feasibility [ 31 , 32 ]. The use of qualitative research to inform recommendations by guidelines has become easier in recent years as systematic reviews of qualitative studies have become more common, and the methods for these reviews are now well developed [ 33 ]. The first WHO guideline to systematically incorporate reviews of qualitative studies was published in 2012 in the field of task-shifting for maternal and child health [ 31 ]. The inclusion of this qualitative evidence helped shape the panel’s recommendations [ 32 ], and this approach is now included in the WHO Handbook for Guideline Development and has been applied in many other WHO CPGs [ 34 , 35 ].

However, a key challenge in using findings from systematic reviews of qualitative evidence is communicating often complex findings to users such as guideline panel members to facilitate effective knowledge translation. While there is now considerable research on communicating findings from reviews of intervention effectiveness [ 36 ], there is limited experience on the usefulness of different options for packaging and presenting findings from systematic reviews of qualitative evidence to CPG panels. To make best use of this evidence, we need presentation formats that are accessible to users who may be unfamiliar with qualitative methods, are concise and simple while retaining sufficient detail to inform decisions and clearly present ‘confidence in the evidence from systematic reviews of qualitative evidence’ (GRADE-CERQual) assessments of how much confidence users should place in each finding [ 37 ]. In addition, we need to understand how qualitative evidence included in global guidelines, such as those produced by WHO, is interpreted and used in country-level guideline adaptation processes.

Communicating clinical practice guidelines to end-users

A final key guideline method advancement has been around the development of multi-layered and digitally structured communication formats for end users [ 38 , 39 ]. Guidelines are not an end in themselves. Recommendations may lack impact if not adequately communicated and disseminated to those who need to implement them, namely healthcare providers, managers and the public. Indeed, in a South African study of primary care guideline national policymakers, subnational health managers and healthcare providers agreed that dissemination is a particular gap [ 40 ]. While guidelines typically are produced as static documents (e.g. PDF formats), information technology is needed to enhance dissemination. The MAGIC authoring and publication Platform (MAGICapp/) was developed for this purpose ( https://magicevidence.org/magicapp/ ). MAGICapp is a web-based tool that enables evidence synthesizers and guideline organizations to create, publish and dynamically update trustworthy and digitally structured evidence summaries, guidelines and decision aids in user-friendly formats on all devices. Such digital multi-layered formats allow different users to rapidly find recommendations, while having the supporting evidence for them one click away [ 41 ]. MAGICapp, used by WHO, NICE and professional societies across the world, holds potential to enhance the impact of evidence-informed guideline recommendations in practice, in an enhanced evidence ecosystem [ 9 ]. However, the usability of the MAGICapp in sub-Saharan Africa, based on local user preferences for different communication formats, are key research questions.

Against this backdrop, the Global Evidence, Local Adaptation (GELA) project will maximize the impact of research on poverty-related diseases through enhancing researchers and decision makers’ capacity to use global research to develop locally relevant guidelines for newborn and child health in Malawi, Nigeria and South Africa. These guidelines will build on and add value to the large-scale programme of child health guideline development from agencies such as the WHO, to support adaptation and implementation led by national ministries in collaboration with WHO Afro regional office.

Brief overview of the GELA project aim, objectives and approach

The overarching aim of GELA is to bridge the gap between current processes and global advances in evidence-informed decision-making and guideline development, adaptation and dissemination by building skills and sharing resources in ways that can be sustained beyond the project period. The project has seven linked and related work packages (WPs) to support delivery of the planned project deliverables. Table 1 provides a brief summary of the activities of each WP. This protocol outlines our approach for the monitoring and overall evaluation of the project activities and impact (WP 6).

The project will be implemented in three SSA countries: Malawi, South Africa and Nigeria over a 3-year period. The project adopts a multi-faceted multidisciplinary research and capacity strengthening programme using primary and secondary research, guideline adaptation methodology and digital platforms to support authoring delivery and dynamic adaptation. These processes will offer bespoke capacity strengthening opportunities for policy makers, researchers and civil society. Throughout the project, we plan for innovations in the tools we use, accompanied by comprehensive evaluation of all aspects of the research, research uptake into policy and capacity strengthening.

This current proposal is for WP6: monitoring and evaluation

Ongoing monitoring and evaluation of project processes and activities will help facilitate ongoing engagement between researchers and stakeholders throughout the research project. This will in turn help ensure that the project is centred on a common goal, with clear understandings of the different research activities and potential impact. This can also promote research uptake and enable researchers to make adjustments to project activities, maximizing stakeholder engagement and research utilization.

M&E aims & objectives

The overarching aim of the monitoring and evaluation work package is to monitor and evaluate the various GELA project activities and processes, including whether, how and why activities took place or if goals were met.

The specific monitoring and evaluation objectives are to:

Monitor ongoing engagement with local stakeholders across work packages and explore what worked and didn’t and why;

Assess the capacity development needs of guideline panels and steering group committees and explore their views and experiences of the project’s capacity development activities;

Explore guideline panelists’ experiences with reading and using evidence from reviews of qualitative research, including their preferences regarding how qualitative review findings are summarized and presented;

Evaluate guideline panelists’, steering group committees’ and project team members’ overall views and experiences of the project, including the what works or not, to influence evidence-informed decision-making and guideline adaptation processes

Overall approach

We will use a longitudinal, mixed-methods study design, informed by an overarching project Theory of Change (Table  2 ). The theoretical underpinning for the GELA project across all work packages is related to the three-layered behaviour change wheel comprising opportunity, capability and motivation [ 42 ]. The design, delivery and implementation of multi-stakeholder integrated activities based on identified priority areas and needs is expected to lead to guideline related improved capacity, practice and policy within each country’s health system. Certain objectives also have specific underpinning theoretical frameworks, in addition to the overarching project Theory of Change, which are explained under the respective objectives below. A series of interconnected qualitative and quantitative data collections methods will be used to address each objective.

In what follows, we describe each objective and the methods we will use to achieve it, separately. However, in many cases the qualitative data collection cuts across objectives, with the same interviews and observations being used to explore multiple issues simultaneously (e.g. knowledge translation, capacity, overall views and experiences of the project, etc.). The relationship between the different objectives and associated methods are depicted in Tables 3 and 4 . Table 3 outlines the stakeholder groups included in the monitoring and evaluation work package, including their composition and for which objectives they are targeted. Table 4 provides the timeline for the different data collection methods and how they relate to each across the objectives.

1. Objective 1: monitor ongoing engagement with local stakeholders across work packages and explore what worked and did not work and why

Overall approach for this objective.

This objective will be guided by an integrated knowledge translation (IKT) approach. IKT focuses on the important role of stakeholder engagement in enhancing evidence-informed decision-making [ 43 ]. As part of work package 4 (‘dissemination and communication’), knowledge translation (KT) champions have been identified in each of the three countries and will work together to develop and implement country-level KT strategies. This will include defining KT objectives, identifying and mapping relevant stakeholders, prioritizing those we will actively engage and developing a strategy for engaging each priority stakeholder. We will monitor these engagements through the development and implementation of a tracking sheet, qualitative case studies and semi-structured interviews.

Participants

Participants will comprise of knowledge translation (KT) champions and relevant country-level stakeholders. KT champions are GELA project staff who have dedicated time to work on the communication, dissemination and engagement aspects at a country-level. At least one KT champion has been identified for each of Malawi, Nigeria and South Africa.

Relevant country-level stakeholders will be identified as part of the KT strategy development (WP4) and will comprise any health decision-makers, e.g. health practitioners, community groups, health system managers, policy-makers, researchers and media.

Tracking sheet and qualitative case studies

A tracking sheet will be used to capture information for each stakeholder related to the purpose, message, medium or forum, messenger, timing and resources for engagement. KT champions in each country will be responsible for tracking these details on a continuous basis, and the tracking sheet will be monitored bi-monthly at a meeting with KT champions from the three country teams. This will help us monitor whether and how engagement activities are taking place, as well as the strategies for implementation. The tracking sheets will consist of different in-country stakeholders (e.g. government officers, health professional associations, researchers, media, etc.), and there may be several goals for engaging each individual stakeholder. The engagement strategy will be reviewed and updated as priority stakeholders change over the research stages and project period. As such, the sample size will be determined iteratively.

We will analyse information with descriptive statistics. For example, we will group and count by categories: number and type of stakeholders, type of engagement activities, type of KT products produced, type of forum or medium used for dissemination, frequency and duration of engagement, follow-ups, intensive engagement period and resources required for engagement.

We will also develop case stories (or impact stories) describing engagement activities and processes between project staff and relevant stakeholders. The case studies will help us monitor successful engagement, disseminate best practice scenarios and draw out lessons for future engagements. We will identify case stories through the tracking sheet and at bi-monthly meetings with the KT co-ordinator, where KT champions will be asked to share success stories or learning moments. KT champions will not know which ‘case’ will be selected for the case study in advance. The information will be collected by the KT co-ordinator, who is not involved in any of the country strategy implementation. The information collected from the KT champions (and messenger, if the messenger is not the KT champion) will be via a standard case story template, including aim of engagement, what the engagement was, experiences from both sides (quotes to be included in stories), success of engagement, lessons learnt and any future engagement plans. The number of cases will be determined iteratively. The intention is to develop one case story from each country annually, showcasing different cases, e.g. type of KT goal, type of stakeholder, type of KT medium/forum, etc.

Semi-structured interviews

At project close (month 30), we will conduct semi-structured interviews to explore if, why and how project KT goals were met and what planned stakeholder engagements worked (and did not work) and why. The interviews will be conducted with KT champions, other messengers (e.g. communication officers), country leads and selected stakeholders. At least two people from each county (KT champion and messenger and/or stakeholder) will be interviewed, and so there will be six to eight interviews in total. Participants will be selected purposively for information-rich cases that can help yield insights and in-depth understanding of the nature and success (or not) of our stakeholder engagements [ 44 ].

These interviews will form part of the interviews conducted with project team members more broadly as part of objective 4, the methods of which are therefore described in more detail below.

2. Objective 2: assess the capacity development needs of guideline panels and steering group committees and explore their views and experiences of the project’s capacity development activities.

Overarching theoretical lens.

We will draw on the Kirkpatrick model [ 45 ] as the underpinning theoretical framework for this objective. This model evaluates training effectiveness across four levels: (1) reaction, (2) learning, (3) behaviour and (4) results. The ‘reaction level’ assesses the degree of satisfaction of participants with the training event. The ‘learning level’ examines learning among participants both before and after the training event to determine any change in knowledge [ 46 , 47 ]. The ‘behaviour level’ assesses whether the training event has provided any favourable change in behaviour among participants. The final ‘results level’ assesses the use of knowledge gained through the training event within the workplace [ 46 , 47 ].

To assess the potential difference that project capacity development activities make, the outcomes of interest will be those related to training in evidence-based healthcare (EBHC). An overview of systematic reviews by Young and colleagues identified that EBHC training often aims to ‘improve critical appraisal skills and integration of results into decisions, and improved knowledge, skills, attitudes and behaviour among practising health professionals’ [ 48 , 49 ].

We will employ mixed methods to achieve this objective, including three rounds of online surveys (at baseline, mid-line and at the project close) as well as semi-structured interviews (at project close) and non-participant observations of meetings (various). The first online survey at baseline will assess the capacity needs of the guideline panels and steering group committees in South Africa, Malawi and Nigeria, and the two subsequent online surveys will assess the potential difference project capacity development activities make on these groups across all the four levels of the Kirkpatrick model, i.e. reaction, learning, behaviour and results. The capacity needs and progress of these groups will also be explored qualitatively through semi-structured interviews and observations of meetings.

Details of the project capacity development activities that will be implemented as part of work package 5 (‘capacity strengthening and sharing’) of the GELA project are outlined in Table  1 (above). All members of the guideline panels and steering group committees in South Africa, Malawi and Nigeria will be invited and encouraged to attend all project capacity development activities. ‘On the job’ capacity building will also take place during the various meetings convened with these groups, as they are supported to identify priority topics, to appraise and discuss the evidence used to inform the recommendations and to formulate the final recommendations.

Participants will comprise members of the guideline panels and steering group committees in South Africa, Malawi and Nigeria. Table 3 (above) provides details of the composition of the guideline panels and steering group committees.

Online surveys

Procedures and data collection tools.

At baseline (at approximately 6 months before engagement in any project training activities), at mid-line (month 18) and at the project close (month 30), all members of the guideline panels and steering group committees in South Africa, Malawi and Nigeria will be invited, via email, to participate in a survey. In each of the three countries the guideline development group and steering group committees will include approximately 20 and 10 members, respectively; we will therefore aim to have 90 participants in total complete the survey. The email invitation to all three survey rounds will inform participants about the nature of the study and direct them to an online survey. The landing page of the survey will provide information about the purpose of the research project and what is being requested from the participants, with a consent statement at the end which the participant will be required to agree to before being able to continue with the survey. Data will only be collected from participants who consent to freely participate in the study. The survey will be carried out using a secure online survey platform (such as Microsoft Forms) where all cookies and IP address collectors will be disabled to protect the confidentiality of the participants and to avoid tracking of the participant activities online. Unique identifiers (last six numbers of their ID) will be used to track participants responses over time and link data from baseline to project close.

The baseline survey will be a short (10–25 min) form that will ask participants about their capacity needs and knowledge/skills in evidence-based healthcare (EBHC) and decision-making. The survey will capture demographic variables of participants at baseline, mid-term and at the end of the project. It will assess the training needs of participants at baseline, participants’ satisfaction at the end of each training activity, the knowledge and skills at baseline, mid-term and at the end of the project. Participants’ behaviour will also be assessed using open-ended questions and vignettes. The surveys will focus on all four levels (i.e. reaction, learning, behaviour and results) of the Kirkpatrick model.

Data management and analysis

All data collected on the secure online survey platform will be coded, cleaned and entered into STATA. Data collected for the baseline survey will be analysed using descriptive statistics to determine the frequency of the various training needs and qualitative data gathered using the open-ended questions will be analysed thematically using manual coding (or if available and dataset is large), and NVivo or a similar tool will be used to identify the recurring themes which emerge in the data collected about the key training needs of participants.

Data collected for the surveys conducted at midpoint and at project close will be analysed using descriptive statistics to determine if there has been a change in the learning, knowledge gained and behaviours over time, as well as the extent of the potential application of evidence-based practice, while the data collected using the open-ended questions will be analysed using thematic analysis outlining how project capacity development activities informed particular outcomes and results in the participant’s workplace. To determine change in skills (and trends over time such as confidence improvement or decay), the descriptive statistics will be supplemented by appropriate inferential statistics for repeated measures (paired data) such as McNemar or paired t -tests, reporting change in percentages as mean differences (such as self-reported confidence) with 95% confidence intervals or/and frequencies. Descriptive trends over time will also be presented graphically using line graphs or other visual aids as appropriate. However, these will be interpreted with caution as the primary analysis is descriptive. Statistical significance will be set at a p value of 0.05.

At project close (month 30), we will conduct semi-structured interviews with a sample of members from the guideline panels and steering group committees in South Africa, Malawi and Nigeria. Sampling will be purposive, with the aim of understanding the broad range of needs, experiences and perspectives and ensuring that the sample reflects a range of socio-demographic characteristics and stakeholder categories. We will begin with a sample size of 10–15 participants in each country; however, sampling will continue if we have not reached saturation of the data through the initial sample size [ 44 ].

Participants will be contacted, either by telephone or via email, and invited to participate in an interview. Interviews will be conducted face-to-face or electronically (e.g. using Microsoft Teams) at a date and time chosen by participants. Face-to-face interviews will take place at a location convenient to participants, which is conducive to a confidential exchange. The interviews will last between 45 and 60 min and will be conducted by researchers trained in qualitative research methodologies and interviewing techniques. The interviews will be guided by a semi-structured topic guide and will include questions informed by the four levels (i.e. reaction, learning, behaviour and results) of the Kirkpatrick model. Specifically, the questions will explore participants’ views and experiences regarding their capacity development needs and expectations of the project; whether and why these expectations were met (or not), the project capacity development activities, what they learned (or not) from these activities and what impact participants believe they have had (or may have) on their practices.

Verbal and written information about the study will be provided to all participants taking part in interviews. Written informed consent will be obtained from all participants before proceeding with the interview. With the permission of participants, all interviews will be digitally recorded.

Non-participant observations

We will conduct non-participant observations of guideline panel and steering group committee meetings. Observational methods can provide useful data on what people do, how they interact with each other and how they engage with particular artefacts in situ (rather than their accounts of these) [ 50 ]. The steering group committees in each country will meet approximately twice over the project duration (with the option for additional meetings): an initial meeting for project orientation (month 2/3) and again to identify priority topics and guideline gaps (month 6). Guideline panels in each country will meet approximately three times over the project duration (with the option for additional meetings): an initial meeting for project orientation and outcome prioritization (month 6/7), another potential meeting if necessary to finalize outcome prioritization and a final meeting to draft recommendations for the guideline (months 17–20). Meetings for both groups will be held virtually or in person, informed by preferences of the committee.

With the exception of the initial steering group committee (month 2/3), at least one researcher will be present to observe guideline panel and steering group committee meetings. The observer will aim to identify any capacity-related needs, expectations, gaps, strengths, achievements and challenges and the contexts in which these occur. He or she will also pay particular attention to group dynamics and the interactions between members and different stakeholder groups, and the potential impact of these on capacity-related issues. Observations will be informed by Lofland’s [ 51 ] criteria for organizing analytical observations (acts, activities, meanings, participation, relationships and settings). The observer will take detailed observational notes. With consent of the attendees, all meetings will also be digitally recorded. The recordings will be used to identify further issues not identified and to deepen or clarify issues noted, through the real-time observations of verbal engagements.

Data management and analysis: semi-structured interviews and observations

Interview and meeting recordings will be transcribed verbatim, and all personal identifying information will be removed from transcripts. The anonymized transcripts, together with observational notes, will be downloaded into Nvivo, a software programme that aids with the management and analysis of qualitative data. Analysis of the qualitative data will proceed in several rounds. First, as with all qualitative data analysis, an ongoing process of iterative analysis of the data will be conducted throughout the data collection period. Second, we will use a thematic analysis approach, using the phases described by Braun and Clarke [ 52 ], to identify key themes pertaining to participants’ capacity development needs and expectations and whether, how and why project capacity development activities met (or not) these needs and expectations. Finally, findings from the surveys (as described above) will also be integrated with the findings from the thematic analysis using a ‘narrative synthesis’ approach, a technique recommended by the Cochrane Collaboration as a way of synthesizing diverse forms of qualitative and quantitative evidence in mixed methods studies [ 53 , 54 ]. This approach will allow for both robust triangulation, and a more comprehensive interpretation of the difference project capacity development activities may have made on the guideline panels and steering group committees.

3. Objective 3: explore guideline panelists’ experiences with reading and using evidence from reviews of qualitative research, including their preferences regarding how qualitative review findings are summarized and presented.

Objective 3 of the monitoring and evaluation stakeholder matrix work package explores how guideline panels view and experience evidence from the review(s) of qualitative research, including how it is summarized and presented. Here, we will employ a user testing approach, drawing on the methods and guidance of the SURE user test package 2022 developed by Cochrane Norway ( https://www.cochrane.no/our-user-test-package ) and which has been used to test various evidence-related products [ 55 , 56 , 57 , 58 ]. User testing involves observing people as they engage with a particular product and listening to them ‘think-aloud’. The goal is to gain an understanding of users’ views and experiences, the problems they face and to obtain suggestions for how a product may be improved [ 55 , 56 , 57 , 58 ].

We will begin by identifying or preparing relevant reviews of qualitative research. We will then develop review summary formats and explore guideline panel members’ views and experiences of these formats. We will revise the formats in multiple iterative cycles.

Identifying or preparing relevant reviews of qualitative research

As part of WP2 of the project (‘evidence synthesis’), we will identify relevant review(s) of qualitative research, including reviews exploring how people affected by the interventions of interest value different outcomes, the acceptability and feasibility of the intervention and potential equity, gender and human rights implications of the intervention. These reviews need to be assessed as sufficiently recent and of a sufficient quality. They also need to have applied GRADE-CERQual assessments to the review findings. Where necessary, we will update existing reviews or prepare reviews ourselves.

Developing the review summaries

In WP3 of the project (‘decision-making’) the evidence from these reviews will be provided to guideline panels as part of the evidence-to-decision (‘EtD’) frameworks that will inform the recommendations they develop (see Table  1 for further details about project work packages 2 and 3). Our next step will therefore be to prepare summaries of the reviews in a format that can easily be included in the EtD frameworks.

Each summary needs to present review findings that are relevant to specific parts of the EtD framework (typically the ‘values’, ‘acceptability’, ‘feasibility’ and ‘equity’ components). It also needs to include information about our confidence in these findings. Finally, the summary needs to indicate where this evidence comes from and to allow guideline panels to move from the summary to more detailed information about the evidence.

Most of this information is found in the review’s Summary of Qualitative Findings tables. However, these tables are usually too large for EtD frameworks and are not tailored to each framework component. We will, therefore, start by creating new summaries, using a format that we have previously used in EtD frameworks [ 59 , 60 , 61 ] but that we have not user tested. As opposed to the Summary of Qualitative Findings tables, where each finding and our confidence in the finding, is presented individually in separate rows, this format involves pulling the findings and confidence assessments together in short, narrative paragraphs.

User testing the summary format

For our first set of user tests, we will observe guideline panels participating in the CPG panel simulation workshops. For our second round of user tests, we will observe how the guideline panels experience and interact with this qualitative evidence during the real guideline processes. Third, we will then test a potentially refined format with a selection of guideline panel members using a semi-structured interview guide. Finally, at the end of the project, we will conduct semi-structured interviews with a selection of guideline panel members to explore their broader views and experiences of interpreting and using evidence from reviews of qualitative studies in their deliberation processes. Figure  1 provides a visual depiction of this iterative process.

figure 1

Iterative approach for user testing evidence from reviews of qualitative research

We will draw on the adapted version of Peter Morville’s original honeycomb model of user experience [ 62 ] as the underpinning theoretical framework for this objective [ 63 ] (Fig.  1 ). This adapted version extends and revises the meaning of the facets of user experience depicted in the original model. It includes eight facets: accessibility, findability, usefulness, usability, understandability, credibility, desirability and affiliation. Accessibility involves whether there are physical barriers to gaining access; findability is about whether the person can locate the product or the content that they are looking for; usefulness is about whether the product has practical value for the person; usability comprises how easy and satisfying the product is to use; understandability is about whether the person comprehends correctly both what kind of product it is and the content of the product (and includes both user's subjective perception of her own understanding and an objective measure of actual/correct understanding); credibility comprises whether the product/content is experienced as trustworthy; desirability is about whether the product is something the person wants and has a positive emotional response to it; affiliation involves whether the person identifies with the product, on a personal or a social level, or whether it is alienating and experienced as being not designed for ‘someone like me’. The adapted model also adds to the original model a dimension of user experience over time, capturing the chronological and contingent nature of the different facets.

Participants will comprise members of the guideline panels in South Africa, Malawi and Nigeria. Table 3 (above) provides details of the composition of the guideline panels.

Non-participant observations: guideline panel simulation workshops and guideline panel meetings

We will conduct non-participant observations of the CPG panel simulation workshops and the subsequent guideline panel meetings for developing the recommendations. The CPG panel simulation workshops will run a simulation of a real guideline process and give guideline panels an opportunity to understand how the guideline process works before they participate in real panel meetings. The guideline panels in all three countries will be invited and encouraged to attend these workshops, which will form part of the project capacity development activities of WP5 (Table  1 ).

With the participants’ consent, both the simulation workshops and meetings will be digitally recorded and at least two observers will observe and take notes. The observations will focus on how guideline panel members refer to and interact with the summaries of qualitative evidence. Drawing on a user testing approach ( https://www.cochrane.no/our-user-test-package ), we will also look specifically for both problems and facilitators in the way the qualitative evidence is formatted, including ‘show-stoppers’ (the problem is so serious that it hindered participants from correct understanding or from moving forward), ‘big problems/frustrations’ (participants were confused or found something difficult but managed to figure it out or find a way around the problem eventually), ‘minor issues/cosmetic things’ (small irritations, frustrations and small problems that do not have serious consequences, as well as likes/dislikes), ‘positive/negative feedback’, ‘specific suggestions’, ‘preferences’ and any other ‘notable observations’, e.g. feelings of ‘uncertainty’.

Structured user testing interviews

Based on the insights gained from the non-participant observations (above), we may make changes or refinements to our original summary format (Fig.  1 ). Once the guideline panel meetings have concluded (approximately by month 20), we will then conduct structured user testing interviews to test the potentially refined summary format. These interviews will be conducted with a sample of members from the guideline panels in South Africa, Malawi and Nigeria. Sampling will be purposive, with the aim of understanding the broad range of experiences and perspectives and ensuring the sample reflects a range of socio-demographic characteristics and stakeholder categories. As recommended ( https://www.cochrane.no/our-user-test-package ), we will begin with a sample size of six to eight participants in each country; however, sampling will continue until saturation is achieved [ 44 ].

Participants will be contacted, either telephonically or via email, and invited to participate in an interview. Interviews will be conducted face-to-face or electronically (e.g. using Skype or Teams) at a date and time chosen by participants. Face-to-face interviews will take place at a location convenient to participants, which is conducive to a confidential exchange. In line with the SURE user test package 2022 guidance, the interviews will last approximately 60 min ( https://www.cochrane.no/our-user-test-package ). They will be facilitated by a test leader, who will accompanied by at least one observer who will take notes. Both the test leader and observer(s) will be trained in user testing interviewing methodology and techniques. Verbal and written information about the study will be provided to all participants taking part in interviews. Written informed consent will be obtained from all participants before proceeding with the interview. With the permission of participants, all interviews will be video recorded.

For these interviews we will show panel members the latest version of the format, explore immediate first impressions, and then opinions about different elements of the summary. We may also show panel members different formats where we think this may be helpful. We will use a structured interview guide which draws heavily on other interview guides that been developed to user test evidence-related products [ 55 , 56 , 57 , 58 ]. It will include questions related the participant’s background; their immediate first impressions of the summary format(s); in-depth walk-through of the summary format(s), with prompts to think aloud what they are looking at, thinking, doing and feeling; and suggestions for improving the way the summary is formatted and for improving the user testing itself. We may ask follow-up questions to specific issues we observed in the simulation workshops and guideline panel meetings and/or create scenarios that resemble issues we observed in the workshops/meetings. This will be decided upon based on the findings that emerge from these workshops/meetings. The guide will be finalized once the relevant qualitative evidence (from WP2) has been produced and we have gained insights from the workshops and meetings.

As with the non-participant observations of meetings and workshops, throughout the interview, the observers will make notes about the participant’s experience as heard, observed and understood. Drawing on a user testing approach, they will look specifically for both problems and facilitators, specific suggestions, preferences and any other notable observations (as described above under ‘non-participant observations’).

At project close (month 30), we will also conduct semi-structured interviews with a sample of members from the guideline panels in South Africa, Malawi and Nigeria. These will be the same interviews with guideline panel members as described in objective 2. In addition to exploring participants’ capacity development needs, expectations and achievements, the semi-structured topic guide will also explore their views and experiences of (and specific capacity in) interpreting and using evidence from reviews of qualitative studies in guideline processes. More specifically, questions will investigate participants’ familiarity/experience with qualitative evidence; their perceptions of different types of evidence, what constitutes qualitative evidence and the role of qualitative evidence in guideline processes; and their experiences of using the qualitative evidence in their deliberations as part of the project, including what influenced its use and whether they found it useful. Details pertaining to sampling, data collection procedures and collection tools are described in objective 2.

All interview and meeting recordings will be transcribed verbatim, and all personal identifying information will be removed from transcripts. The anonymized transcripts, together with observational notes (from the workshops, meetings and interviews), will be downloaded into a software programme that aids with the management and analysis of qualitative data. Analysis of the data will be guided by the user testing analysis methods described in the SURE user test package 2022 ( https://www.cochrane.no/our-user-test-package ). The analysis will proceed in several, iterative rounds to develop and revise the summary format and to inform the focus of subsequent data collection. After each user test, we will review our notes, first separately and then together. In line with the SURE user test package 2022 guidance, we will look primarily for barriers and facilitators related to correct interpretation of the summary’s contents, ease of use and favourable reception, drawing on the facets of the revised honeycomb model of user experience (Fig.  2 ). We will trace findings back to specific elements or characteristics of the summaries that appeared to facilitate or hinder problems. Before the next set of user tests, we will discuss possible changes that could address any identified barriers and make changes to the summary format.

figure 2

Adapted version of Peter Morville’s honeycomb model of user experience

4. Objective 4: evaluate guideline panelists’, steering group committees’ and project team members’ overall views and experiences of the project, including what works or not, to influence evidence-informed decision-making and guideline adaptation processes.

This objective explores overall views and experiences of the project, with a focus on guideline panelists, steering group committees and project team members. Specifically, it seeks to gain an understanding of these three stakeholder groups’ more general views and experiences of the project activities they were involved with and whether, why and how these activities may influence (or not) evidence-informed decision-making and guideline adaptation processes. This will be achieved through semi-structured interviews.

Participants will comprise members of the guideline panels and steering group committees in South Africa, Malawi and Nigeria, as well as members of the project team (as described in Table  3 above).

At project close (month 30), we will conduct semi-structured interviews with a sample of members from the guideline panels and steering group committees in South Africa, Malawi and Nigeria. These will be the same interviews and participants as described in objective 2. In addition to exploring issues around capacity development and qualitative evidence, the interviews will also investigate participants’ views and experiences of the various project activities they were involved with, and whether, why and how these activities may influence (or not) evidence-informed decision-making and guideline adaptation processes. Details pertaining to sampling, data collection procedures and collection tools are described in objective 2.

At project close (month 30), we will also conduct semi-structured interviews with members of the project team (see Table  3 for details of project team composition). We will begin by interviewing all project management team members, WP leads and KT champions. Additional participants will be determined iteratively (depending on what emerges from initial interviews) and purposively, with the aim of understanding the broad range of experiences and perspectives and ensuring the sample reflects the various groups which make up the project team. Interviews will be conducted face-to-face or electronically (e.g. using Skype or Teams) at a date and time chosen by the interviewee. The interviews will last between 45 and 60 min and will be guided by a semi-structured topic guide. The questions will explore participants’ views and experiences of the respective work packages in which they were involved, including what the primary goals of the work package were; if, why and how these goals were met; and what worked and what did not work and why.

The same qualitative data analysis procedures and methods will be used as described in objective 2. For this objective, the thematic analysis will identify key themes pertaining to views and experiences of project activities, including what worked (or not) and why, whether, why and how the project may (or not) influence evidence-informed decision-making and guideline development, adaptation and dissemination processes in South Africa, Malawi and Nigeria and potential barriers and facilitators to the sustainability of this influence.

Evidence-based guideline development is a multi-stakeholder, multi-perspective, complex set of tasks. There is limited, if any, research that has followed these steps from the perspectives of policymakers or researchers from start to end. The GELA project protocol sets out to monitor and evaluate various key steps in the process, using in-depth qualitative methods alongside appropriate surveys not only to inform the project as it progresses but also to understand the overall impact of all steps on development of transparent and contextually-rich guideline recommendations. Following WHO’s guideline steps, the tasks range from scoping stakeholder-informed priority topics to conducting relevant data gathering and evidence synthesis, followed by guideline panel meetings to reach consensus decisions and finally to produce recommendations that can be useful to end-users and improve health and care outcomes. The GELA project is undertaking a 3-year project to conduct these tasks in the context of newborn and child health priorities. We are doing this in collaboration with national ministries of health, academics, non-governmental partners and civil society groups in Malawi, Nigeria and South Africa. Overall, we aim build capacity across all collaborators for evidence-informed guideline development, while producing fit for context guideline recommendations, in accessible formats that benefit children, caregivers and health care providers.

As such, this is a practical research project, in that the products should directly impact care decisions at the national level but with the added benefit of being able to learn about what works or does not work for collaborative guideline development in country. We will also be applying emergent guideline adaptation methods to explore reducing duplication of expensive guideline development efforts in our lower resource settings. Our project addresses newborn and child health, keeping this most vulnerable population in our focus, hoping that producing sound evidence-based recommendations has the potential to impact care.

Through some of our formative work, we have completed a landscape analysis identifying and describing all available newborn and child health guidelines in each of the partner countries. In all countries there were similar findings, (1) there is no easy access to guidelines for end-users, thus locating a guideline requires effort and screening through multiple sources; (2) considering national priority conditions in this age group, there were often gaps in available current guidelines for managing children; and (3) when we appraised the guidelines using the global standard, AGREE II tool, we found that the reporting of guideline methods were poor, leaving it uncertain whether the recommendations were credible or whether any influences or interests had determined the direction of a recommendation. Finally, we expected to find many adapted guidelines, based on WHO or UNICEF or similar guidance available globally; however, very few of the identified guidelines stated clearly whether they had been adapted from other sources and, if so, which recommendations were adopted and which adapted.

Given progress globally in methods for guideline development, the continued poor reporting on guideline methods at the country level speak to a breakdown in skills-sharing globally, for example, WHO produces guidelines that are recognized as rigorous and follow good practice and reporting, but the same standards are not supported in country. Overall, GELA aims to address these key gaps in national guideline approaches for adaptation, but we need to recognize that this will be a long term process and that we need to learn from each other about what works and what may not serve us. Therefore, this protocol outlines our approach for monitoring several aspects of the project in our efforts to move closer to trustworthy and credible guidelines that all can use and trust for countries like ours.

Availability of data and materials

Not applicable.

Abbreviations

Poverty-related diseases

Sub-Saharan Africa

  • Clinical practice guidelines

Evidence-informed decision-making

Evidence-based healthcare

Global Evidence Local Adaptation

Knowledge translation

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Acknowledgements

We gratefully acknowledge the representatives from the National Ministries of Health in Nigeria, Malawi and South Africa for their support and partnership. We would also like to thank the appointed Steering Committees who have been providing input for the research project and guiding the prioritization of topics. We would also like to thank Joy Oliver and Michelle Galloway for their contribution an support of the project.

The GELA project is funded by EDCTP2 programme supported by the European Union (grant number RIA2020S-3303-GELA). The funding will cover all the activities for this Monitoring and Evaluation work package, including costs for personnel and publication of papers.

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T.K., S.C., T.Y., S.L., C.G. and P.O.V. conceptualized the protocol idea and S.C. drafted the protocol with input from TK, D.M., A.R., B.M., M.M., I.I., C.G., T.Y., S.L. and P.O.V.; all authors approved the final version for submission for publication.

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Correspondence to Tamara Kredo .

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Ethics approval and consent to participate.

Ethics approval has been obtained in each partner country (South Africa, Malawi and Nigeria) from the respective Health Research Ethics Committees or Institutional Review Boards. Information about the project will be provided to, and consent obtained from, all participants completing the online surveys and interviews and all participants taking part in the meetings. The consent forms will make explicit the voluntary nature of participation, that there will be no negative consequences if they decide not to participate and in the case of the interviews and meetings observations will ask explicitly for permission for the interview or meeting to be recorded. The online surveys will ask participants to provide the last six numbers of their ID as a unique identifier to track their capacity development needs and progress throughout the project. To help protect their confidentiality, the information they provide will be private, deidentified and no names will be used. In addition, all cookies and IP address collectors will be disabled to ensure confidentiality. All interview and meeting recordings on the digital recorders will be destroyed following safe storage and transcription, and any identifying information will be redacted from all transcripts. All study data, including recordings, will be stored electronically using password-controlled software only accessible to key project members and project analysts. Reports of study findings will not identify individual participants. We do not anticipate any specific harms or serious risks to participants. However, there is a risk of breaches of confidentiality for participants who take part in guideline panel and steering group committee project meetings. At the start of all meetings, participants will be introduced to each other. The member names of these groups will not be anonymous as they will play an ongoing role in the GELA project. At the start of each meeting, we will discuss the importance of maintaining confidentiality by everyone. As part of guideline development processes, all guideline members will need to declare conflicts of interests and sign a confidentiality agreement. We will explain, however, that while the researchers undertake to maintain confidentiality, we cannot guarantee that other meeting participants will, and there is, thus, a risk of breaches of confidentiality. We will ensure participants are aware of this risk. Participants may also feel anxiety or distress expressing negative views about project activities. Where there is this potential and where participants identify concerns, we will reassure participants of the steps that will be taken to ensure confidentiality.

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Kredo, T., Effa, E., Mbeye, N. et al. Evaluating the impact of the global evidence, local adaptation (GELA) project for enhancing evidence-informed guideline recommendations for newborn and young child health in three African countries: a mixed-methods protocol. Health Res Policy Sys 22 , 114 (2024). https://doi.org/10.1186/s12961-024-01189-5

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Writing ethics case studies for upsc mains gs paper 4.

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Table of contents

"Ethics is knowing the difference between what you have a right to do and what is right to do." 

– Potter Stewart

When it comes to UPSC's GS Paper 4, this distinction becomes pivotal. How would you handle a tricky ethical dilemma in a high-stakes situation? 

The UPSC's GS Paper 4 is all about navigating these grey areas, where the 'right' answer isn't always clear-cut, where you have to make tough calls, and justifying your choices. Yes, we’re talking about clarity, logic, and a sprinkle of empathy. 

So, knowing how to write a case study for UPSC can make a big difference in your performance. Let’s go step by step, from understanding the problem to crafting a solution that would make even your toughest examiner nod in approval!

Understanding the Structure of UPSC GS Paper IV

Understanding the structure of GS Paper IV is key to success in UPSC Mains. This paper, focused on ethics, integrity, and aptitude, has twelve compulsory questions, which are crucial for learning how to write a case study for UPSC.

Question Format and Marks:

  • Number of Questions: There are twelve questions divided into two sections.
  • Mark Distribution: Questions are worth either 10 or 20 marks. For 10-mark questions, write within 150 words. For 20-mark questions, aim for 250 words.
  • Total Marks: The paper totals 250 marks.

Types of Questions:

  • Conceptual Questions: These test your understanding of ethical issues, integrity, and aptitude, making up 125 marks.
  • Case Studies: These test your ability to apply ethical concepts to real-life scenarios, also worth 125 marks.

Knowing this structure helps you prepare effectively for both the theoretical and practical parts of the exam.

Now that we've grasped the framework, let's dive into one of the most intriguing sections: the case studies.

Introduction to GS Paper IV  - Case Studies for UPSC

UPSC Mains GS Paper 4 is all about testing your ethical compass. Case studies are the real deal here. They’re not just academic exercises; they’re a peek into how you’d handle the pressure of real-life administrative challenges.

Let’s take a look at the essence of this paper:

  • Ethics and Human Interface: This is about understanding what's right and wrong, how it affects people, and the tricky balance between personal and professional life.
  • Attitude : Your mindset matters. This part checks if you're the right fit for public service.
  • Aptitude and Values : This section checks if you're good at solving problems, making fair calls, and sticking to what’s right.

Why is this paper important?

  • Real-life practice : You learn to use what you've studied in real situations.
  • Problem-solving skills: Facing tough choices makes you a better problem solver.
  • Effective Administration: Understanding ethics makes you a fairer and more effective administrator.

So, we can establish that case studies are the heart of this paper. But what is the UPSC trying to unveil here? 

Well, the case studies for UPSC are used to assess whether you can:

  • Figure out what's the right thing to do.
  • Manage people and resources wisely.
  • Make tough choices fairly.

Great, now that we've nailed down what the UPSC is looking for, let's break down how to actually ace and master how to write a case study for UPSC.

Crafting Your UPSC Case Study Response

management analysis and decision making case study

When you’re figuring out how to write a case study for UPSC, a clear framework makes all the difference. This approach helps you address every important part of the case systematically. 

Here’s a breakdown of the key elements to include in your answers when writing case studies for UPSC:

Understanding the Core Issue

The first step to writing a great case study answer is figuring out what the question is really about. Don't get lost in the details.

  • Capture the Essence: Start by briefly summarizing the main problem. This keeps you focused on what’s most important.
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  • Example: Think about a situation like development versus the environment. This example shows how to weigh competing interests effectively.

Identifying Stakeholders

Once you've nailed down the core issue, it's time to identify who's involved. 

  • List Affected Parties: Everyone affected by the situation is a stakeholder. This could be anyone from employees and government officials to local communities and even the environment itself.

For instance, in a dam project, stakeholders could include the local population, farmers, environmental activists, the construction company, the government, and even people living downstream.

  • Analyze Their Interests: Understand what each stakeholder wants. What are their interests, concerns, and potential gains or losses? This analysis helps you see the situation from different angles and anticipate potential conflicts.

Ethical Issues and Dilemmas

When you’re figuring out how to write a case study for UPSC, start by spotting the ethical issues. This helps you get to the heart of the problem and make balanced choices. Here’s how to do it:

  • Identify the ethical dilemmas: These are situations where your values clash, like choosing between personal benefits and the greater good. Recognizing these conflicts is key to addressing the core issues.
  • Describe these dilemmas with clear examples: For instance, in a whistleblowing case, you might face a choice between 'Personal Loss vs. Public Interest' or 'Organizational Loyalty vs. Public Interest.' Using specific examples will show how you handle these tough choices.

Brainstorming Your Options

Once you've pinpointed the problem and the ethical dilemmas, it's time to think about your options. List out 3-4 possible actions and weigh their pros and cons.

For example, if you're dealing with a corruption case in a government department, your options might be:

  • Report the matter to higher authorities: This is the most straightforward approach, but it might lead to retaliation or a cover-up.
  • Gather evidence discreetly and approach an anti-corruption agency: This could be more effective, but it requires careful planning and could be risky.
  • Confront the corrupt official directly: This might resolve the issue quickly, but it could also escalate the situation.
  • Ignore the issue: While tempting, this is clearly unethical and could have long-term consequences.

Deciding the Course of Action

Now comes the vital part: choosing the best course of action. Pick the option that strikes the best balance between ethics and practicality, which is important for learning how to write a case study for UPSC.

  • Pick the Best Option: Choose the most balanced and ethical choice that works in real life.
  • Explain Your Decision: Use quotes and examples to back up why you chose this option. Show you’ve thought it through.
  • Keep It Practical and Legal: Make sure your choice is practical and follows current rules.

Articulation and Detailing in Your Response

When it comes to case studies in UPSC, it’s super important to explain your plan clearly. Don't just say what you'll do; show how you'll do it. Be simple and easy to understand.

  • Outline Your Steps: Clearly describe each step you’ll take in your chosen course of action. This helps make your plan easy to follow and understand.
  • Use First-Person Perspective: Write from your own point of view. This makes your response more personal and shows your thought process.
  • Include Quotes and Terms: Use relevant quotes and key terms to back up your arguments. This adds credibility and shows you know your stuff.

Remember, the goal is to convince the examiners that your plan is practical, effective, and ethically sound.

Also watch: Perfect Strategy for Mains Answer Writing | A Complete Guide | SuperKalam  

Time Management and Practice

When figuring out how to write a case study for UPSC, time management is crucial. Here’s a simple approach:

  • Set a Time Limit: Dedicate around 90 minutes for case studies during your practice sessions . This helps you get used to the exam's time limits.
  • Practice Regularly: Keep writing case studies using past papers and mock tests. It’s a great way to get familiar with the format and improve your skills.

Also worth reading: How To Begin Daily Writing Practice For UPSC Mains Answers  

  • Review and Get Feedback: After practicing, review your answers and ask for feedback. This helps you identify what needs improvement and refine your technique.

Need fast, expert feedback on your answers?  

SuperKalam’s 1-minute Mains Answer Evaluation has you covered. 

Share your handwritten answers, get detailed feedback and a model answer quickly.

Ready to see how all these steps come together in a real case study example? Let’s break it down.

Mastering Case Studies for UPSC: A Practical Example

Q. What does each of the following quotations mean to you?

(a) “Ethics is knowing the difference between what you have the right to do and what is right to do. “- Potter Stewart

(b) “If a country is to be corruption-free and become a nation of beautiful minds, I strongly feel that there are three key societal members who can make a difference. They are father, mother and teacher.”- APJ Abdul Kalam

GS Paper 4 (2022)

Analyzing the Quotation

a) “Ethics is knowing the difference between what you have the right to do and what is right to do.” - Potter Stewart

  • Meaning: Know the difference between what’s legal and what’s moral. It’s not enough to just follow the law; you must do what’s right. 
  • Application: Use this in case studies to highlight that the ethical choice can differ from the legal one. Discuss situations where doing the right thing exceeds legal requirements.

(b) “If a country is to be corruption-free and become a nation of beautiful minds, I strongly feel that there are three key societal members who can make a difference. They are father, mother, and teacher.” - APJ Abdul Kalam

  • Meaning: Parents and teachers are crucial in shaping ethical behavior, building a corruption-free society through strong moral values. 
  • Application: In case studies, consider how upbringing and education influence decisions. Show how early moral guidance impacts responses to ethical challenges.

Example of Case Study Analysis

Let's apply these quotes to a case study:

Case Study: You discover corruption in your department. You have to decide between reporting it, which could risk your career, or staying silent to protect yourself.

Step-by-Step Approach:

1. Understanding the Core Issue: The dilemma is reporting corruption vs. personal career safety.

2. Identifying Stakeholders: List everyone involved – you, your family, colleagues, the public, and government integrity.

3. Ethical Issues and Dilemmas:

  • Personal Loss vs. Public Interest: Reporting might hurt your career but benefits the public by ensuring ethical governance.
  • Organizational Loyalty vs. Public Interest: Staying silent protects colleagues but harms public trust.

4. Brainstorming Options:

  • Report the corruption to higher authorities.
  • Gather evidence discreetly and go to an anti-corruption agency.
  • Confront the corrupt officials directly.
  • Ignore the issue.

5. Deciding the Course of Action:

  • Chosen Option: Report to an anti-corruption agency.
  • Rationale: This meets the ethical duty to serve the public interest, despite personal risk. It follows the values from both Potter Stewart and APJ Abdul Kalam – doing what’s morally right and fighting corruption.

6. Articulation and Detailing:

  • Outline steps : Collect evidence, seek legal advice, report to the agency, and ensure personal safety.
  • Use first-person perspective: "I would collect evidence, seek legal advice, and report to ensure my safety and solidify the case."
  • Include relevant quotes : "As Potter Stewart said, ‘Ethics is knowing the difference between what you have the right to do and what is right to do.’”

Also read: Strategy for Evaluating Your Own UPSC Mains Answers Daily  

With our approach in mind, let’s wrap up with some essential readings that can help you nail how to write a case study for UPSC.

Essential Books for UPSC GS Paper 4 Case Studies

management analysis and decision making case study

So, you've got the framework, now let's talk books! Good books can be your best friends when tackling case studies for UPSC. They offer insights, examples, and different perspectives.

Here are some of the top picks to get you started:

Ethics, Integrity and Aptitude for Civil Services Exams

Subba Rao and P.N. Roy Chowdhury

Lexicon for Ethics, Integrity & Aptitude

Niraj Kumar

Ethics in Governance: Innovations, Issues and Instrumentalities

Ramesh K Arora

Challenges to Internal Security of India

Ashok Kumar, Vipul

The Quest for Ethical Leadership in Business

Sharad Kumar

Ethics, Integrity, and Aptitude: General Studies Paper IV

M. Karthikeyan

Ethics, Integrity, and Aptitude

Santosh Ajmera & Nanda Kishore Reddy

Ethics and Human Interface

G. Subba Rao

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Let's wrap things up with a quick conclusion.

So there you have it! The key to acing UPSC case studies is all about action. Don't just theorize. Show the examiners how you'd tackle real-world problems with practical, ethical solutions.

Remember, strong ethical decision-making is the foundation for a successful career in public service. By knowing how to write a case study for UPSC, you'll demonstrate your potential to be a fair, effective, and ethical leader.

So, are you ready to write winning case study responses? SuperKalam is your personal mentor, providing expert guidance and resources to help you excel in every aspect of the exam!

Let us help you reach your UPSC goals!

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Machine learning and artificial intelligence for a sustainable tourism: a case study on saudi arabia.

management analysis and decision making case study

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Louati, A.; Louati, H.; Alharbi, M.; Kariri, E.; Khawaji, T.; Almubaddil, Y.; Aldwsary, S. Machine Learning and Artificial Intelligence for a Sustainable Tourism: A Case Study on Saudi Arabia. Information 2024 , 15 , 516. https://doi.org/10.3390/info15090516

Louati A, Louati H, Alharbi M, Kariri E, Khawaji T, Almubaddil Y, Aldwsary S. Machine Learning and Artificial Intelligence for a Sustainable Tourism: A Case Study on Saudi Arabia. Information . 2024; 15(9):516. https://doi.org/10.3390/info15090516

Louati, Ali, Hassen Louati, Meshal Alharbi, Elham Kariri, Turki Khawaji, Yasser Almubaddil, and Sultan Aldwsary. 2024. "Machine Learning and Artificial Intelligence for a Sustainable Tourism: A Case Study on Saudi Arabia" Information 15, no. 9: 516. https://doi.org/10.3390/info15090516

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IMAGES

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