design research paper publishing

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Publish with Elsevier

Learn about the publication process and how to submit your manuscript. This tutorial will help you find the right journal and maximize the chance to be published.

Your step-by-step guide to publishing with Elsevier

Every year, we accept and publish more than 470,000 journal articles so you are in safe hands. Publishing in an Elsevier journal starts with finding the right journal for your paper. We have tools, resources and services to help you at each stage of the publication journey to enable you to research, write, publish, promote and track your article. Let us help you make the most out of your next publication!

1. Find a journal

Find out the journals that could be best suited for publishing your research. For a comprehensive list of Elsevier journals check our Journal Catalog . You can also match your manuscript using the JournalFinder tool, then learn more about each journal. You can find information about how to log in to each journal’s editorial system here .

JournalFinder

Search the world's leading source of academic journals for a list of recommended journals that best match your research paper. You can search by using your abstract, or by using keywords and other details .

Read the journal's aims and scope to make sure it is a match

Check whether you can submit — some journals are invitation only

Use journal metrics to understand the impact of a journal

If available, check the journal at Journal Insights opens in new tab/window for additional info about impact, speed and reach

2. Prepare your paper for submission

Download our  get published quick guide opens in new tab/window , which outlines the essential steps in preparing a paper. (This is also available in  Chinese opens in new tab/window ). It is very important that you stick to the specific "guide for authors" of the journal to which you are submitting. This can be found on the journal's home page.

You can find information about the publishing process in the understanding the publishing process opens in new tab/window guide. It covers topics such as authors' rights, ethics and plagiarism, and journal and article metrics.

If you have research data to share, make sure you read the guide for authors to find out which options the journal offers to share research data with your article.

Read about publishing in a special issue

Use an external editing service, such as Elsevier’s Author Services opens in new tab/window if you need assistance with language

Free e-learning modules on preparing your manuscript can be found on Researcher Academy opens in new tab/window

Mendeley opens in new tab/window makes your life easier by helping you organize your papers, citations and references, accessing them in the cloud on any device, wherever you are

3. Submit and revise

You can submit to most Elsevier journals using our online systems.  The system you use will depend on the journal to which you submit. You can access the relevant submission system via the "submit your paper" link on the Elsevier.com journal homepage of your chosen journal.

Alternatively, if you have been invited to submit to a journal, follow the instructions provided to you. Once submitted, your paper will be considered by the editor and if it passes initial screening, it will be sent for peer review by experts in your field. If deemed unsuitable for publication in your chosen journal, the editor may suggest you transfer your submission to a more suitable journal, via an article transfer service.

Check the open access options on the journal's homepage

Consider the options for sharing your research data

Be accurate and clear when checking your proofs

Inform yourself about copyright and licensing

4. Track your paper

Track your submitted paper.

You can track the status of your submitted paper online. The system you use to track your submission will be the same system to which you submitted. Use the reference number you received after submission to track your submission. Unsure about what the submission status means? Check out  this video opens in new tab/window .

In case of any problems, contact the Support Center opens in new tab/window .

Track your accepted paper

Once your paper is accepted for publication, you will receive a reference number and a direct link that lets you follow its publication status via Elsevier’s "Track Your Accepted Article" service.

Even without a notification you can track the status of your article by entering your article reference number and corresponding author surname in  Track your accepted article opens in new tab/window .

5. Share and promote

Now that your article is published, you can promote it to achieve a bigger impact for your research. Sharing research, accomplishments and ambitions with a wider audience makes you more visible in your field. This helps you get cited more, enabling you to cultivate a stronger reputation, promote your research and move forward in your career.

After publication, celebrate and  get noticed opens in new tab/window !

Unable to find the answer to your question? Visit our support center for more information on all Elsevier solutions.

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• h5-index: 23
• h5-median: 37

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Vol 18, No 2 (2024)

The International Journal of Design is a peer-reviewed, open-access journal devoted to publishing research papers in all fields of design, including industrial design, visual communication design, interface design, animation and game design, architectural design, urban design, and other design related fields. It aims to provide an international forum for the exchange of ideas and findings from researchers across different cultures and encourages research on the impact of cultural factors on design theory and practice. It also seeks to promote the transfer of knowledge between professionals in academia and industry by emphasizing research in which results are of interest or applicable to design practices.

  Call for Papers:

Full paper due: 31 may 2024.

Vol 18, No 1 (2024)

Vol 17, No 3 (2023)

Vol 17, No 2 (2023)

Vol 17, No 1 (2023)

Vol 16, No 3 (2022)

Vol 16, No 2 (2022)

Vol 16, No 1 (2022)

Vol 15, No 3 (2021)

Vol 15, No 2 (2021)

Vol 15, No 1 (2021)

Vol 14, No 3 (2020)

Vol 14, No 2 (2020)

Vol 14, No 1 (2020)

Vol 13, No 3 (2019)

Vol 13, No 2 (2019)

Vol 13, No 1 (2019)

Vol 12, No 3 (2018)

Vol 12, No 2 (2018)

Vol 12, No 1 (2018)

Vol 11, No 3 (2017)

Vol 11, No 2 (2017)

Vol 11, No 1 (2017)

Vol 10, No 3 (2016)

Vol 10, No 2 (2016)

Vol 10, No 1 (2016)

Vol 9, No 3 (2015)

Vol 9, No 2 (2015)

Vol 9, No 1 (2015)

Vol 8, No 3 (2014)

Vol 8, No 2 (2014)

Vol 8, No 1 (2014)

Vol 7, No 3 (2013)

Vol 7, No 2 (2013)

Vol 7, No 1 (2013)

Vol 6, No 3 (2012)

Vol 6, No 2 (2012)

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Vol 5, No 3 (2011)

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Vol 5, No 1 (2011)

Vol 4, No 3 (2010)

Vol 4, No 2 (2010)

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Vol 3, No 3 (2009)

Vol 3, No 2 (2009)

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Vol 2, No 3 (2008)

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• Insights blog

How to publish your research

A step-by-step guide to getting published.

Publishing your research is an important step in your academic career. While there isn’t a one-size-fits-all approach, this guide is designed to take you through the typical steps in publishing a research paper.

Discover how to get your paper published, from choosing the right journal and understanding what a peer reviewed article is, to responding to reviewers and navigating the production process.

Step 1: Choosing a journal

Choosing which journal to publish your research paper in is one of the most significant decisions you have to make as a researcher. Where you decide to submit your work can make a big difference to the reach and impact your research has.

It’s important to take your time to consider your options carefully and analyze each aspect of journal submission – from shortlisting titles to your preferred method of publication, for example open access .

Don’t forget to think about publishing options beyond the traditional journals format – for example, open research platform F1000Research , which offers rapid, open publication for a wide range of outputs.

Why choose your target journal before you start writing?

The first step in publishing a research paper should always be selecting the journal you want to publish in. Choosing your target journal before you start writing means you can tailor your work to build on research that’s already been published in that journal. This can help editors to see how a paper adds to the ‘conversation’ in their journal.

In addition, many journals only accept specific manuscript formats of article. So, by choosing a journal before you start, you can write your article to their specifications and audience, and ultimately improve your chances of acceptance.

To save time and for peace of mind, you can consider using manuscript formatting experts while you focus on your research.

How to select the journal to publish your research in

Choosing which journal to publish your research in can seem like an overwhelming task. So, for all the details of how to navigate this important step in publishing your research paper, take a look at our choosing a journal guide . This will take you through the selection process, from understanding the aims and scope of the journals you’re interested in to making sure you choose a trustworthy journal.

Don’t forget to explore our Journal Suggester to see which Taylor & Francis journals could be right for your research.

Go to guidance on choosing a journal

Step 2: Writing your paper

Writing an effective, compelling research paper  is vital to getting your research published. But if you’re new to putting together academic papers, it can feel daunting to start from scratch.

The good news is that if you’ve chosen the journal you want to publish in, you’ll have lots of examples already published in that journal to base your own paper on. We’ve gathered advice on every aspect of writing your paper, to make sure you get off to a great start.

How to write your paper

How you write your paper will depend on your chosen journal, your subject area, and the type of paper you’re writing. Everything from the style and structure you choose to the audience you should have in mind while writing will differ, so it’s important to think about these things before you get stuck in.

Our  writing your paper guidance  will take you through everything you need to know to put together your research article and prepare it for submission. This includes getting to know your target journal, understanding your audiences, and how to choose appropriate keywords.

You can also use this guide to take you through your research publication journey .

You should also make sure you’re aware of all the Editorial Policies  for the journal you plan to submit to. Don’t forget that you can contact our  editing services  to help you refine your manuscript.

Discover advice and guidance for writing your paper

Step 3: Making your submission

Once you’ve chosen the right journal and written your manuscript, the next step in publishing your research paper is  to make your submission .

Each journal will have specific submission requirements, so make sure you visit  Taylor & Francis Online  and carefully check through the  instructions for authors  for your chosen journal.

How to submit your manuscript

To submit your manuscript you’ll need to ensure that you’ve gone through all the steps in our  making your submission  guide. This includes thoroughly understanding your chosen journal’s instructions for authors, writing an effective cover letter, navigating the journal’s submission system, and making sure your research data is prepared as required.

You can also  improve your submission experience  with our guide to avoid obstacles and complete a seamless submission.

To make sure you’ve covered everything before you hit ‘submit’ you can also take a look at our  ‘ready to submit’ checklist  (don’t forget, you should only submit to one journal at a time).

Understand the process of making your submission

Step 4: Navigating the peer review process

Now you’ve submitted your manuscript, you need to get to grips with one of the most important parts of publishing your research paper –  the peer review process .

What is peer review?

Peer review is the independent assessment of your research article by independent experts in your field. Reviewers, also sometimes called ‘referees’, are asked to judge the validity, significance, and originality of your work.

This process ensures that a peer-reviewed article has been through a rigorous process to make sure the methodology is sound, the work can be replicated, and it fits with the aims and scope of the journal that is considering it for publication. It acts as an important form of quality control for research papers.

Peer review is also a very useful source of feedback, helping you to improve your paper before it’s published. It is intended to be a collaborative process, where authors engage in a dialogue with their peers and receive constructive feedback and support to advance their work.

Almost all research articles go through peer review, although in some cases the journal may operate post-publication peer review, which means that reviews and reader comments are invited after the paper is published.

If you’ll like to feel more confident before getting your work peer reviewed by the journal, you may want to consider using an  in-depth technical review service from experts.

Understanding peer review

Peer review can be a complex process to get your head around. That’s why we’ve put together a  comprehensive guide to understanding peer review . This explains everything from the many different types of peer review to the step-by-step peer review process and how to revise your manuscript. It also has helpful advice on what to do if your manuscript is rejected.

Visit our peer review guide for authors

Step 5: The production process

If your paper is accepted for publication, it will then head into  production . At this stage of the process, the paper will be prepared for publishing in your chosen journal.

A lot of the work to produce the final version of your paper will be done by the journal production team, but your input will be required at various stages of the process.

What do you need to do during production?

During production, you’ll have a variety of tasks to complete and decisions to make. For example, you’ll need to check and correct proofs of your article and consider whether or not you want to  produce a video abstract  to accompany it.

Take a look at  our guide to the production process  to find out what you’ll need to do in this final step to getting your research published.

Your research is published – now what?

You’ve successfully navigated publishing a research paper – congratulations! But the process doesn’t stop there. Now your research is published in a journal for the world to see, you’ll need to know  how to access your article  and  make sure it has an impact .

Here’s a  quick tip on how to boost your research impact  by investing in making your accomplishments stand out.

Below you’ll find helpful tips and post-publication support. From how to communicate about your research to how to request corrections or translations.

How to access your published article

When you publish with Taylor & Francis, you’ll have access to a new section on Taylor & Francis Online called  Authored Works . This will give you and all other named authors perpetual access to your article, regardless of whether or not you have a subscription to the journal you have published in.

You can also  order print copies of your article .

How to make sure your research has an impact

Taking the time to make sure your research has an impact can help drive your career progression, build your networks, and secure funding for new research. So, it’s worth investing in.

Creating a real impact with your work can be a challenging and time-consuming task, which can feel difficult to fit into an already demanding academic career.

To help you understand what impact means for you and your work, take a look at  our guide to research impact . It covers why impact is important, the different types of impact you can have, how to achieve impact – including tips on communicating with a variety of audiences – and how to measure your success.

Keeping track of your article’s progress

Through your  Authored Works access , you’ll be able to get real-time insights about your article, such as views, downloads and citation numbers.

In addition, when you publish an article with us, you’ll be offered the option to sign up for email updates. These emails will be sent to you three, six and twelve months after your article is published to let you know how many views and citations the article has had.

Corrections and translations of published articles

Sometimes after an article has been published it may be necessary to make a change to the  Version of Record . Take a look at our dedicated  guide to corrections, expressions of concern, retractions and removals  to find out more.

You may also be interested in translating your article into another language. If that’s the case, take a look at our  information on article translations .

Go to your guide on moving through production

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5 ways to avoid the wrong journal and find the right one

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Recommended periodicals

Journals and periodicals

What do you mean by "journals and periodicals"?  By this we generally mean anything that is published in a serialized way--think magazines, scholarly journals, newsletters, that sort of thing.

Where can I access them?  It depends! For print items, you will find current periodicals located in their own section in the Harris Fine Art Library. Older print periodicals can be found in the general stacks. Online items usually will be findable through a database. If you're having problems browsing periodicals, just ask for help !  or contact me!  

General design periodicals

Design issues |  print | electronic

The first American academic journal to examine design history, theory, and criticism, Design Issues provokes inquiry into the cultural and intellectual issues surrounding design.

Design principles and practice |  electronic

Design Principles and Practices: An International Journal—Annual Review aims to create an intellectual frame of reference, and to support an interdisciplinary conversation on the role of design in society.

Design studies |  electronic

Design Studies is a leading international academic journal focused on developing understanding of design processes. It studies design activity across all domains of application, including engineering and product design, architectural and urban design, computer artefacts and systems design

Design week |  electronic

The UK's leading online design magazine. Bringing you the latest news and inspiration across graphics, branding, interiors, digital, product, furniture and more.

International journal of design |  electronic

The International Journal of Design is a peer-reviewed, open-access journal devoted to publishing research papers in all fields of design, including industrial design, visual communication design, interface design, animation and game design, architectural design, urban design, and other design related fields.

Journal of design strategies |  electronic

The Journal of Design Strategies is published by The New School in association with the School of Design Strategies at Parsons School of Design. An international, peer-reviewed journal focused on emerging developments at the nexus of design, business, and social innovation.

Multi |  electronic

Multi is an academic peer-reviewed publication that welcomes scholarly manuscripts concerning topical issues related to diversity, plurality, multiplicity as relevant to the practice, research, and critical consideration of design.

Graphic design periodicals (a selection)

Acta graphica |  electronic

ACTA GRAPHICA journal publishes scientific research papers, technical papers, reviews, short and preliminary communications, special features and other news from the field of graphical technology, printing and engineering, graphical communication and design, as well as from all basic and applied science fields relevant for graphic technology and arts.

Computer arts |  electronic

Computer Arts offers daily design challenges with invaluable insights, and brings you up-to-date on the latest trends, styles and techniques.

Eye |  print | electronic

Eye, the international review of graphic design, is a quarterly printed magazine about graphic design and visual culture.

Information design journal |  electronic

Information Design Journal (IDJ) is a peer-reviewed international journal that bridges the gap between research and practice in information design.

Novum |  electronic

First published in 1924 – novum World of Graphic Design is a leading and influential design magazine. Each month this bilingual journal presents the very best in graphic design, illustration, photo-design, corporate design, paper, packaging, advertising and typography.

Print |  print | electronic

PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.

Other relevant periodicals

Adbusters |  print

Adbusters is a global collective of poets, punks and philosophers implementing radical design and media strategies to shake up complacent consumerist culture.

Afterimage |  print

Founded and launched in 1972 by photographer and curator Nathan Lyons, Afterimage: The Journal of Media Arts and Cultural Criticism has served as an important voice in the media arts.

Communication arts |  electronic

Communication Arts is the largest international trade journal of visual communications. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine's coverage includes graphic design, advertising, photography, illustration, and interactive media.

i-D magazine |  electronic

i-D is a British bimonthly magazine published by Vice Media, dedicated to fashion, music, art and youth culture.

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Home » How to Publish a Research Paper – Step by Step Guide

How to Publish a Research Paper – Step by Step Guide

Table of Contents

Publishing a research paper is an important step for researchers to disseminate their findings to a wider audience and contribute to the advancement of knowledge in their field. Whether you are a graduate student, a postdoctoral fellow, or an established researcher, publishing a paper requires careful planning, rigorous research, and clear writing. In this process, you will need to identify a research question , conduct a thorough literature review , design a methodology, analyze data, and draw conclusions. Additionally, you will need to consider the appropriate journals or conferences to submit your work to and adhere to their guidelines for formatting and submission. In this article, we will discuss some ways to publish your Research Paper.

How to Publish a Research Paper

To Publish a Research Paper follow the guide below:

• Conduct original research : Conduct thorough research on a specific topic or problem. Collect data, analyze it, and draw conclusions based on your findings.
• Write the paper : Write a detailed paper describing your research. It should include an abstract, introduction, literature review, methodology, results, discussion, and conclusion.
• Choose a suitable journal or conference : Look for a journal or conference that specializes in your research area. You can check their submission guidelines to ensure your paper meets their requirements.
• Prepare your submission: Follow the guidelines and prepare your submission, including the paper, abstract, cover letter, and any other required documents.
• Submit the paper: Submit your paper online through the journal or conference website. Make sure you meet the submission deadline.
• Peer-review process : Your paper will be reviewed by experts in the field who will provide feedback on the quality of your research, methodology, and conclusions.
• Revisions : Based on the feedback you receive, revise your paper and resubmit it.
• Acceptance : Once your paper is accepted, you will receive a notification from the journal or conference. You may need to make final revisions before the paper is published.
• Publication : Your paper will be published online or in print. You can also promote your work through social media or other channels to increase its visibility.

How to Choose Journal for Research Paper Publication

Here are some steps to follow to help you select an appropriate journal:

• Identify your research topic and audience : Your research topic and intended audience should guide your choice of journal. Identify the key journals in your field of research and read the scope and aim of the journal to determine if your paper is a good fit.
• Analyze the journal’s impact and reputation : Check the impact factor and ranking of the journal, as well as its acceptance rate and citation frequency. A high-impact journal can give your paper more visibility and credibility.
• Consider the journal’s publication policies : Look for the journal’s publication policies such as the word count limit, formatting requirements, open access options, and submission fees. Make sure that you can comply with the requirements and that the journal is in line with your publication goals.
• Look at recent publications : Review recent issues of the journal to evaluate whether your paper would fit in with the journal’s current content and style.
• Seek advice from colleagues and mentors: Ask for recommendations and suggestions from your colleagues and mentors in your field, especially those who have experience publishing in the same or similar journals.
• Be prepared to make changes : Be prepared to revise your paper according to the requirements and guidelines of the chosen journal. It is also important to be open to feedback from the editor and reviewers.

List of Journals for Research Paper Publications

There are thousands of academic journals covering various fields of research. Here are some of the most popular ones, categorized by field:

General/Multidisciplinary

• Nature: https://www.nature.com/
• Science: https://www.sciencemag.org/
• PLOS ONE: https://journals.plos.org/plosone/
• Proceedings of the National Academy of Sciences (PNAS): https://www.pnas.org/
• The Lancet: https://www.thelancet.com/
• JAMA (Journal of the American Medical Association): https://jamanetwork.com/journals/jama

Social Sciences/Humanities

• Journal of Personality and Social Psychology: https://www.apa.org/pubs/journals/psp
• Journal of Consumer Research: https://www.journals.uchicago.edu/journals/jcr
• Journal of Educational Psychology: https://www.apa.org/pubs/journals/edu
• Journal of Applied Psychology: https://www.apa.org/pubs/journals/apl
• Journal of Communication: https://academic.oup.com/joc
• American Journal of Political Science: https://ajps.org/
• Journal of International Business Studies: https://www.jibs.net/
• Journal of Marketing Research: https://www.ama.org/journal-of-marketing-research/

Natural Sciences

• Journal of Biological Chemistry: https://www.jbc.org/
• Cell: https://www.cell.com/
• Science Advances: https://advances.sciencemag.org/
• Chemical Reviews: https://pubs.acs.org/journal/chreay
• Angewandte Chemie: https://onlinelibrary.wiley.com/journal/15213765
• Physical Review Letters: https://journals.aps.org/prl/
• Journal of Geophysical Research: https://agupubs.onlinelibrary.wiley.com/journal/2156531X
• Journal of High Energy Physics: https://link.springer.com/journal/13130

Engineering/Technology

• IEEE Transactions on Neural Networks and Learning Systems: https://ieeexplore.ieee.org/xpl/RecentIssue.jsp?punumber=5962385
• IEEE Transactions on Power Systems: https://ieeexplore.ieee.org/xpl/RecentIssue.jsp?punumber=59
• IEEE Transactions on Medical Imaging: https://ieeexplore.ieee.org/xpl/RecentIssue.jsp?punumber=42
• IEEE Transactions on Control Systems Technology: https://ieeexplore.ieee.org/xpl/RecentIssue.jsp?punumber=87
• Journal of Engineering Mechanics: https://ascelibrary.org/journal/jenmdt
• Journal of Materials Science: https://www.springer.com/journal/10853
• Journal of Chemical Engineering of Japan: https://www.jstage.jst.go.jp/browse/jcej
• Journal of Mechanical Design: https://asmedigitalcollection.asme.org/mechanicaldesign

Medical/Health Sciences

• New England Journal of Medicine: https://www.nejm.org/
• The BMJ (formerly British Medical Journal): https://www.bmj.com/
• Journal of the American Medical Association (JAMA): https://jamanetwork.com/journals/jama
• Annals of Internal Medicine: https://www.acpjournals.org/journal/aim
• American Journal of Epidemiology: https://academic.oup.com/aje
• Journal of Clinical Oncology: https://ascopubs.org/journal/jco
• Journal of Infectious Diseases: https://academic.oup.com/jid

List of Conferences for Research Paper Publications

There are many conferences that accept research papers for publication. The specific conferences you should consider will depend on your field of research. Here are some suggestions for conferences in a few different fields:

Computer Science and Information Technology:

• IEEE International Conference on Computer Communications (INFOCOM): https://www.ieee-infocom.org/
• ACM SIGCOMM Conference on Data Communication: https://conferences.sigcomm.org/sigcomm/
• IEEE Symposium on Security and Privacy (SP): https://www.ieee-security.org/TC/SP/
• ACM Conference on Computer and Communications Security (CCS): https://www.sigsac.org/ccs/
• ACM Conference on Human-Computer Interaction (CHI): https://chi2022.acm.org/

Engineering:

• IEEE International Conference on Robotics and Automation (ICRA): https://www.ieee-icra.org/
• International Conference on Mechanical and Aerospace Engineering (ICMAE): http://www.icmae.org/
• International Conference on Civil and Environmental Engineering (ICCEE): http://www.iccee.org/
• International Conference on Materials Science and Engineering (ICMSE): http://www.icmse.org/
• International Conference on Energy and Power Engineering (ICEPE): http://www.icepe.org/

Natural Sciences:

• American Chemical Society National Meeting & Exposition: https://www.acs.org/content/acs/en/meetings/national-meeting.html
• American Physical Society March Meeting: https://www.aps.org/meetings/march/
• International Conference on Environmental Science and Technology (ICEST): http://www.icest.org/
• International Conference on Natural Science and Environment (ICNSE): http://www.icnse.org/
• International Conference on Life Science and Biological Engineering (LSBE): http://www.lsbe.org/

Social Sciences:

• Annual Meeting of the American Sociological Association (ASA): https://www.asanet.org/annual-meeting-2022
• International Conference on Social Science and Humanities (ICSSH): http://www.icssh.org/
• International Conference on Psychology and Behavioral Sciences (ICPBS): http://www.icpbs.org/
• International Conference on Education and Social Science (ICESS): http://www.icess.org/
• International Conference on Management and Information Science (ICMIS): http://www.icmis.org/

How to Publish a Research Paper in Journal

Publishing a research paper in a journal is a crucial step in disseminating scientific knowledge and contributing to the field. Here are the general steps to follow:

• Choose a research topic : Select a topic of your interest and identify a research question or problem that you want to investigate. Conduct a literature review to identify the gaps in the existing knowledge that your research will address.
• Conduct research : Develop a research plan and methodology to collect data and conduct experiments. Collect and analyze data to draw conclusions that address the research question.
• Write a paper: Organize your findings into a well-structured paper with clear and concise language. Your paper should include an introduction, literature review, methodology, results, discussion, and conclusion. Use academic language and provide references for your sources.
• Choose a journal: Choose a journal that is relevant to your research topic and audience. Consider factors such as impact factor, acceptance rate, and the reputation of the journal.
• Follow journal guidelines : Review the submission guidelines and formatting requirements of the journal. Follow the guidelines carefully to ensure that your paper meets the journal’s requirements.
• Submit your paper : Submit your paper to the journal through the online submission system or by email. Include a cover letter that briefly explains the significance of your research and why it is suitable for the journal.
• Wait for reviews: Your paper will be reviewed by experts in the field. Be prepared to address their comments and make revisions to your paper.
• Revise and resubmit: Make revisions to your paper based on the reviewers’ comments and resubmit it to the journal. If your paper is accepted, congratulations! If not, consider revising and submitting it to another journal.
• Address reviewer comments : Reviewers may provide comments and suggestions for revisions to your paper. Address these comments carefully and thoughtfully to improve the quality of your paper.
• Submit the final version: Once your revisions are complete, submit the final version of your paper to the journal. Be sure to follow any additional formatting guidelines and requirements provided by the journal.
• Publication : If your paper is accepted, it will be published in the journal. Some journals provide online publication while others may publish a print version. Be sure to cite your published paper in future research and communicate your findings to the scientific community.

How to Publish a Research Paper for Students

Here are some steps you can follow to publish a research paper as an Under Graduate or a High School Student:

• Select a topic: Choose a topic that is relevant and interesting to you, and that you have a good understanding of.
• Conduct research : Gather information and data on your chosen topic through research, experiments, surveys, or other means.
• Write the paper : Start with an outline, then write the introduction, methods, results, discussion, and conclusion sections of the paper. Be sure to follow any guidelines provided by your instructor or the journal you plan to submit to.
• Edit and revise: Review your paper for errors in spelling, grammar, and punctuation. Ask a peer or mentor to review your paper and provide feedback for improvement.
• Choose a journal : Look for journals that publish papers in your field of study and that are appropriate for your level of research. Some popular journals for students include PLOS ONE, Nature, and Science.
• Submit the paper: Follow the submission guidelines for the journal you choose, which typically include a cover letter, abstract, and formatting requirements. Be prepared to wait several weeks to months for a response.
• Address feedback : If your paper is accepted with revisions, address the feedback from the reviewers and resubmit your paper. If your paper is rejected, review the feedback and consider revising and resubmitting to a different journal.

How to Publish a Research Paper for Free

Publishing a research paper for free can be challenging, but it is possible. Here are some steps you can take to publish your research paper for free:

• Choose a suitable open-access journal: Look for open-access journals that are relevant to your research area. Open-access journals allow readers to access your paper without charge, so your work will be more widely available.
• Check the journal’s reputation : Before submitting your paper, ensure that the journal is reputable by checking its impact factor, publication history, and editorial board.
• Follow the submission guidelines : Every journal has specific guidelines for submitting papers. Make sure to follow these guidelines carefully to increase the chances of acceptance.
• Submit your paper : Once you have completed your research paper, submit it to the journal following their submission guidelines.
• Wait for the review process: Your paper will undergo a peer-review process, where experts in your field will evaluate your work. Be patient during this process, as it can take several weeks or even months.
• Revise your paper : If your paper is rejected, don’t be discouraged. Revise your paper based on the feedback you receive from the reviewers and submit it to another open-access journal.
• Promote your research: Once your paper is published, promote it on social media and other online platforms. This will increase the visibility of your work and help it reach a wider audience.

Journals and Conferences for Free Research Paper publications

Here are the websites of the open-access journals and conferences mentioned:

Open-Access Journals:

• PLOS ONE – https://journals.plos.org/plosone/
• BMC Research Notes – https://bmcresnotes.biomedcentral.com/
• Frontiers in… – https://www.frontiersin.org/
• Journal of Open Research Software – https://openresearchsoftware.metajnl.com/
• PeerJ – https://peerj.com/

Conferences:

• IEEE Global Communications Conference (GLOBECOM) – https://globecom2022.ieee-globecom.org/
• IEEE International Conference on Computer Communications (INFOCOM) – https://infocom2022.ieee-infocom.org/
• IEEE International Conference on Data Mining (ICDM) – https://www.ieee-icdm.org/
• ACM SIGCOMM Conference on Data Communication (SIGCOMM) – https://conferences.sigcomm.org/sigcomm/
• ACM Conference on Computer and Communications Security (CCS) – https://www.sigsac.org/ccs/CCS2022/

Importance of Research Paper Publication

Research paper publication is important for several reasons, both for individual researchers and for the scientific community as a whole. Here are some reasons why:

• Advancing scientific knowledge : Research papers provide a platform for researchers to present their findings and contribute to the body of knowledge in their field. These papers often contain novel ideas, experimental data, and analyses that can help to advance scientific understanding.
• Building a research career : Publishing research papers is an essential component of building a successful research career. Researchers are often evaluated based on the number and quality of their publications, and having a strong publication record can increase one’s chances of securing funding, tenure, or a promotion.
• Peer review and quality control: Publication in a peer-reviewed journal means that the research has been scrutinized by other experts in the field. This peer review process helps to ensure the quality and validity of the research findings.
• Recognition and visibility : Publishing a research paper can bring recognition and visibility to the researchers and their work. It can lead to invitations to speak at conferences, collaborations with other researchers, and media coverage.
• Impact on society : Research papers can have a significant impact on society by informing policy decisions, guiding clinical practice, and advancing technological innovation.

Advantages of Research Paper Publication

There are several advantages to publishing a research paper, including:

• Recognition: Publishing a research paper allows researchers to gain recognition for their work, both within their field and in the academic community as a whole. This can lead to new collaborations, invitations to conferences, and other opportunities to share their research with a wider audience.
• Career advancement : A strong publication record can be an important factor in career advancement, particularly in academia. Publishing research papers can help researchers secure funding, grants, and promotions.
• Dissemination of knowledge : Research papers are an important way to share new findings and ideas with the broader scientific community. By publishing their research, scientists can contribute to the collective body of knowledge in their field and help advance scientific understanding.
• Feedback and peer review : Publishing a research paper allows other experts in the field to provide feedback on the research, which can help improve the quality of the work and identify potential flaws or limitations. Peer review also helps ensure that research is accurate and reliable.
• Citation and impact : Published research papers can be cited by other researchers, which can help increase the impact and visibility of the research. High citation rates can also help establish a researcher’s reputation and credibility within their field.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to Write and Publish Your Research in a Journal

Last Updated: May 26, 2024 Fact Checked

Choosing a Journal

Writing the research paper, editing & revising your paper, submitting your paper, navigating the peer review process, research paper help.

This article was co-authored by Matthew Snipp, PhD and by wikiHow staff writer, Cheyenne Main . C. Matthew Snipp is the Burnet C. and Mildred Finley Wohlford Professor of Humanities and Sciences in the Department of Sociology at Stanford University. He is also the Director for the Institute for Research in the Social Science’s Secure Data Center. He has been a Research Fellow at the U.S. Bureau of the Census and a Fellow at the Center for Advanced Study in the Behavioral Sciences. He has published 3 books and over 70 articles and book chapters on demography, economic development, poverty and unemployment. He is also currently serving on the National Institute of Child Health and Development’s Population Science Subcommittee. He holds a Ph.D. in Sociology from the University of Wisconsin—Madison. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 706,768 times.

Publishing a research paper in a peer-reviewed journal allows you to network with other scholars, get your name and work into circulation, and further refine your ideas and research. Before submitting your paper, make sure it reflects all the work you’ve done and have several people read over it and make comments. Keep reading to learn how you can choose a journal, prepare your work for publication, submit it, and revise it after you get a response back.

Things You Should Know

• Create a list of journals you’d like to publish your work in and choose one that best aligns with your topic and your desired audience.
• Prepare your manuscript using the journal’s requirements and ask at least 2 professors or supervisors to review your paper.
• Write a cover letter that “sells” your manuscript, says how your research adds to your field and explains why you chose the specific journal you’re submitting to.

• Ask your professors or supervisors for well-respected journals that they’ve had good experiences publishing with and that they read regularly.
• Many journals also only accept specific formats, so by choosing a journal before you start, you can write your article to their specifications and increase your chances of being accepted.
• If you’ve already written a paper you’d like to publish, consider whether your research directly relates to a hot topic or area of research in the journals you’re looking into.

• Review the journal’s peer review policies and submission process to see if you’re comfortable creating or adjusting your work according to their standards.
• Open-access journals can increase your readership because anyone can access them.

• Scientific research papers: Instead of a “thesis,” you might write a “research objective” instead. This is where you state the purpose of your research.
• “This paper explores how George Washington’s experiences as a young officer may have shaped his views during difficult circumstances as a commanding officer.”
• “This paper contends that George Washington’s experiences as a young officer on the 1750s Pennsylvania frontier directly impacted his relationship with his Continental Army troops during the harsh winter at Valley Forge.”

• Scientific research papers: Include a “materials and methods” section with the step-by-step process you followed and the materials you used. [5] X Research source
• Read other research papers in your field to see how they’re written. Their format, writing style, subject matter, and vocabulary can help guide your own paper. [6] X Research source

• If you’re writing about George Washington’s experiences as a young officer, you might emphasize how this research changes our perspective of the first president of the U.S.
• Link this section to your thesis or research objective.
• If you’re writing a paper about ADHD, you might discuss other applications for your research.

• Scientific research papers: You might include your research and/or analytical methods, your main findings or results, and the significance or implications of your research.
• Try to get as many people as you can to read over your abstract and provide feedback before you submit your paper to a journal.

• They might also provide templates to help you structure your manuscript according to their specific guidelines. [11] X Research source

• Not all journal reviewers will be experts on your specific topic, so a non-expert “outsider’s perspective” can be valuable.

• If you have a paper on the purification of wastewater with fungi, you might use both the words “fungi” and “mushrooms.”
• Use software like iThenticate, Turnitin, or PlagScan to check for similarities between the submitted article and published material available online. [15] X Research source

• Header: Address the editor who will be reviewing your manuscript by their name, include the date of submission, and the journal you are submitting to.
• First paragraph: Include the title of your manuscript, the type of paper it is (like review, research, or case study), and the research question you wanted to answer and why.
• Second paragraph: Explain what was done in your research, your main findings, and why they are significant to your field.
• Third paragraph: Explain why the journal’s readers would be interested in your work and why your results are important to your field.
• Conclusion: State the author(s) and any journal requirements that your work complies with (like ethical standards”).
• “We confirm that this manuscript has not been published elsewhere and is not under consideration by another journal.”
• “All authors have approved the manuscript and agree with its submission to [insert the name of the target journal].”

• Submit your article to only one journal at a time.
• When submitting online, use your university email account. This connects you with a scholarly institution, which can add credibility to your work.

• Accept: Only minor adjustments are needed, based on the provided feedback by the reviewers. A first submission will rarely be accepted without any changes needed.
• Revise and Resubmit: Changes are needed before publication can be considered, but the journal is still very interested in your work.
• Reject and Resubmit: Extensive revisions are needed. Your work may not be acceptable for this journal, but they might also accept it if significant changes are made.
• Reject: The paper isn’t and won’t be suitable for this publication, but that doesn’t mean it might not work for another journal.

• Try organizing the reviewer comments by how easy it is to address them. That way, you can break your revisions down into more manageable parts.
• If you disagree with a comment made by a reviewer, try to provide an evidence-based explanation when you resubmit your paper.

• If you’re resubmitting your paper to the same journal, include a point-by-point response paper that talks about how you addressed all of the reviewers’ comments in your revision. [22] X Research source
• If you’re not sure which journal to submit to next, you might be able to ask the journal editor which publications they recommend.

Expert Q&A

You might also like.

• If reviewers suspect that your submitted manuscript plagiarizes another work, they may refer to a Committee on Publication Ethics (COPE) flowchart to see how to move forward. [23] X Research source Thanks Helpful 0 Not Helpful 0

• ↑ https://www.wiley.com/en-us/network/publishing/research-publishing/choosing-a-journal/6-steps-to-choosing-the-right-journal-for-your-research-infographic
• ↑ https://link.springer.com/article/10.1007/s13187-020-01751-z
• ↑ https://libguides.unomaha.edu/c.php?g=100510&p=651627
• ↑ https://www.canberra.edu.au/library/start-your-research/research_help/publishing-research
• ↑ https://writingcenter.fas.harvard.edu/conclusions
• ↑ https://writing.wisc.edu/handbook/assignments/writing-an-abstract-for-your-research-paper/
• ↑ https://www.springer.com/gp/authors-editors/book-authors-editors/your-publication-journey/manuscript-preparation
• ↑ https://apus.libanswers.com/writing/faq/2391
• ↑ https://academicguides.waldenu.edu/library/keyword/search-strategy
• ↑ https://ifis.libguides.com/journal-publishing-guide/submitting-your-paper
• ↑ https://www.springer.com/kr/authors-editors/authorandreviewertutorials/submitting-to-a-journal-and-peer-review/cover-letters/10285574
• ↑ https://www.apa.org/monitor/sep02/publish.aspx
• ↑ Matthew Snipp, PhD. Research Fellow, U.S. Bureau of the Census. Expert Interview. 26 March 2020.

About This Article

To publish a research paper, ask a colleague or professor to review your paper and give you feedback. Once you've revised your work, familiarize yourself with different academic journals so that you can choose the publication that best suits your paper. Make sure to look at the "Author's Guide" so you can format your paper according to the guidelines for that publication. Then, submit your paper and don't get discouraged if it is not accepted right away. You may need to revise your paper and try again. To learn about the different responses you might get from journals, see our reviewer's explanation below. Did this summary help you? Yes No

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Research Design

• First Online: 13 April 2022

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• Yanmei Li 3 &
• Sumei Zhang 4  

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This chapter introduces methods to design the research. Research design is the blueprint of how to conduct research from conception to completion. It requires careful crafts to ensure success. The initial step of research design is to theorize key concepts of the research questions, operationalize the variables used to measure the key concepts, and carefully identify the levels of measurements for all the key variables. After theorization of the key concepts, a thorough literature search and synthetization is imperative to explore extant studies related to the research questions. The purpose of literature review is to retrieve ideas, replicate studies, or fill the gap for issues and theories that extant research has (or has not) investigated.

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Borrego, M., Douglas, E. P., & Amelink, C. T. (2009). Quantitative, qualitative, and mixed research methods in engineering education. Journal of Engineering Education, 98 (1), 53–66.

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Creswell, J. W., Plano Clark, V. L., & Garrett, A. L. (2008). Methodological issues in conducting mixed methods research design. In M. M. Bergman (Ed.), Advances in mixed methods research: Theories and application (pp. 66–83). Sage.

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Li, Y., & Walter, R. (2013). Single-family housing market segmentation, post-foreclosure resale duration, and neighborhood attributes. Housing Policy Debate, 23 (4), 643–665. https://doi.org/10.1080/10511482.2013.835331

Opoku, A., Ahmed, V., & Akotia, J. (2016). Choosing an appropriate research methodology and method. In V. Ahmed, A. Opoku, & Z. Aziz (Eds.), Research methodology in the built environment: A selection of case studies . Routledge.

Pickering, C., Johnson, M., & Byrne, J. (2021). Using systematic quantitative literature reviews for urban analysis. In S. Baum (Ed.). Methods in Urban Analysis (Cities Research Series) (pp. 29–49) . Singapore: Springer.

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Li, Y., Zhang, S. (2022). Research Design. In: Applied Research Methods in Urban and Regional Planning. Springer, Cham. https://doi.org/10.1007/978-3-030-93574-0_3

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Publishing in a scholarly journal: Part one, the publishing process

As a psychology student or early career psychologist, you might be thinking about publishing your first paper in a scholarly journal. There are several important steps and points to consider as you embark on your publishing journey. Not sure where to start? We’ve got you covered!

Recognizing that not all young academics get all of their questions about publication answered in their respective training programs, we crowdsourced from trainees and early career psychologists using an anonymous Twitter poll and direct solicitation from various students and colleagues known to the authors, this three-part article series includes frequently asked questions about the publication process with answers from the Editor-in-Chief of Experimental and Clinical Psychopharmacology ( ECP ), William Stoops, the Associate Editor of ECP , Raina Pang, and a past ECP Editorial Fellow, Daniel Bradford. Part one focuses on crucial publishing insights for future authors; part two examines the role of the editorial board; and part three sheds light on peer review.

Choosing a journal

How does one choose a journal in which to publish and what factors (impact factor, journal content) should be considered?

In general, the most important factor to consider when choosing where to submit your article is the fit of the manuscript to the scope and profile of the journal; Aside from the quality of the science and writing, this is the largest factor that will determine whether a manuscript is accepted to a journal. To determine fit, one should examine the journal description, usually found on the journal website.

Additionally, it is helpful to browse the journal to see whether it has published articles on the same topic and with similar methods to the manuscript you are submitting.

In addition to the above, you may also consider online search engines, which can help generate a list of journals that may be appropriate for the manuscript being submitted:

• JournalFinder
• Springer Nature: Journal suggester
• Enago’s Open Access Journal Finder
• Journal/Author Name Estimator  

Can you submit a paper to multiple journals at once?

No. Submitting a paper to multiple journals at once contravenes publishing guidelines and presents serious ethical concerns.

Is there a uniform format that I should submit my manuscript in?

Make sure to carefully read the manuscript submission instructions available on every journal’s webpage. Although there are certain rules that most journals follow (e.g. formatting in APA Style), each journal provides specific guidelines about certain aspects, for example the information that must be included within the manuscript.

What’s a predatory journal?

A predatory journal is a counterfeit publication that imitates that of a legitimate, respected publisher. Predatory publishers use various techniques to trick scholars into submitting their article for publication. A predatory publisher will usually solicit articles via email, emphasizing a publishing fee and touting a quick turnaround that often omits peer review.

Although the publishing fee is a red flag when it comes to identifying a predatory journal, not all journals that charge a publishing fee are predatory (see next question for more information). For tips on how to identify a predatory journal, see the following resources:

• Scholars beware
• How to avoid predatory publishers

Publishing fees

Does it usually cost money to publish?

It’s important to note that many journals do not charge the author(s) or their institution to publish an article. There are exceptions, however.

Some journals may charge a fee for publishing the article in a particular format. For example, some authors prefer or require their figures to be printed in color. Because printing in color costs more to the publisher, some journals may require a fee for each figure to be printed in color. Other journals may print one color figure for free, but charge for every additional color figure.

An increasing number of journals are also adding open access options which, when chosen, require fees paid by the author or their institution. Further, some reputable journals have recently gone entirely open access and thus require a fee to publish (the fee varies by journal). Open access journals are free to read for all and do not receive revenue from journal subscriptions—therefore, in many cases, an article publishing fee is charged to offset the cost of publishing (e.g., peer review management, production costs).

For example, APA’s open access journal Technology, Mind, and Behavior charges a $1,200 article processing charge (APC), however an author may apply for an APC waiver if they are unable to pay via grant, institutional funding, or by other means outlined on the journal website.

As such, it is important to recognize that journals charging a fee are not necessarily “predatory”—it’s crucial to consider other factors to figure out the legitimacy of the publication.

What is the difference between an open access journal and the open science movement?

Open access is a publishing model in which the author pays a fee to publish; the reader is able to access the article for free. Some journals are entirely open access, while others are “hybrid”—providing both a subscription as well as an open access publishing option.

Open science , on the other hand, is a movement towards increased transparency in publishing. It goes beyond open access, offering guidelines on the type of information that authors should include in their manuscript: for example, APA Style JARS provide guidelines for the details that authors should include in their methods section. Open science initiatives include data sharing, preregistration, preprints, registered reports, and more.  The goals of open science initiatives are to increase openness and collaboration, and to improve reproducibility of science and research discovery.

Licensing and copyright

How does licensing and copyright work?

Authors usually own the copyright of their original work and are free to share, without limitation, any version of their articles prior to the final text (after the journal proofing / copy editing process). However, licensing of article versions and individual publisher stances on sharing of accepted articles vary and change frequently. Fortunately, there are many resources to help authors keep track of individual policies. For example, the Sherpa Romeo website includes a conveniently searchable tool of journals’ copyright and open access policies on a journal-by-journal basis.

The Open Science Knowledge Base provides detailed information and recommendations about licensing content .

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Methodology

• What Is a Research Design | Types, Guide & Examples

What Is a Research Design | Types, Guide & Examples

Published on June 7, 2021 by Shona McCombes . Revised on November 20, 2023 by Pritha Bhandari.

A research design is a strategy for answering your   research question  using empirical data. Creating a research design means making decisions about:

• Your overall research objectives and approach
• Whether you’ll rely on primary research or secondary research
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, other interesting articles, frequently asked questions about research design.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

Prevent plagiarism. Run a free check.

Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types.

• Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships
• Descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

• Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .

Observation methods

Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.

Operationalization

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample—by mail, online, by phone, or in person?

If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organizing and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).

On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarize your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

A research design is a strategy for answering your   research question . It defines your overall approach and determines how you will collect and analyze data.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

Quantitative research designs can be divided into two main categories:

• Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
• Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

The priorities of a research design can vary depending on the field, but you usually have to specify:

• Your research questions and/or hypotheses
• Your overall approach (e.g., qualitative or quantitative )
• The type of design you’re using (e.g., a survey , experiment , or case study )
• Your data collection methods (e.g., questionnaires , observations)
• Your data collection procedures (e.g., operationalization , timing and data management)
• Your data analysis methods (e.g., statistical tests  or thematic analysis )

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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How to... Design a research study

The design of a piece of research refers to the practical way in which the research was conducted according to a systematic attempt to generate evidence to answer the research question. The term "research methodology" is often used to mean something similar, however different writers use both terms in slightly different ways: some writers, for example, use the term "methodology" to describe the tools used for data collection, which others (more properly) refer to as methods.

On this page

What is research design, sampling techniques, quantitative approaches to research design, qualitative approaches to research design, planning your research design.

The following are some definitions of research design by researchers:

Design is the deliberately planned 'arrangement of conditions for analysis and collection of data in a manner that aims to combine relevance to the research purpose with economy of procedure'.

Selltiz C.S., Wrightsman L.S. and Cook S.W. 1981  Research Methods in Social Relations, Holt, Rinehart & Winston, London, quoted in Jankowicz, A.D.,  Business Research Methods , Thomson Learning, p.190.)

The idea behind a design is that different kinds of issues logically demand different kinds of data-gathering arrangement so that the data will be:

• relevant to your thesis or the argument you wish to present;
• an adequate test of your thesis (i.e. unbiased and reliable);
• accurate in establishing causality, in situations where you wish to go beyond description to provide explanations for whatever is happening around you;
• capable of providing findings that can be generalised to situations other than those of your immediate organisation.

(Jankowicz, A.D.,  Business Research Methods  , Thomson Learning, p. 190)

The design of the research involves consideration of the best method of collecting data to provide a relevant and accurate test of your thesis, one that can establish causality if required (see  What type of study are you undertaking? ), and one that will enable you to generalise your findings.

Design of the research should take account of the following factors, which are briefly discussed below with links to subsequent pages or other parts of the site where there is fuller information.

What is your theoretical and epistemological perspective?

Although management research is much concerned with observation of humans and their behaviour, to a certain extent the epistemological framework derives from that of science. Positivism assumes the independent existence of measurable facts in the social world, and researchers who assume this perspective will want to have a fairly exact system of measurement. On the other hand, interpretivism assumes that humans interpret events and researchers employing this method will adopt a more subjective approach.

What type of study are you undertaking?

Are you conducting an exploratory study, obtaining an initial grasp of a phenomenon, a descriptive study, providing a profile of a topic or institution:

Karin Klenke provides an exploratory study of issues of gender in management decisions in  Gender influences in decision-making processes in top management teams  ( Management Decision , Volume 41 Number 10)

Damien McLoughlin provides a descriptive study of action learning as a case study in  There can be no learning without action and no action without learning  in ( European Journal of Marketing , Volume 38 Number 3/4)

Or it can be explanatory, examining the causal relationship between variables: this can include the testing of hypotheses or examination of causes:

Martin  et al.  examined ad zipping and repetition in  Remote control marketing: how ad fast-forwarding and ad repetition affect consumers  ( Marketing Intelligence & Planning , Volume 20 Number 1) with a number of hypotheses e.g. that people are more likely to remember an ad that they have seen repeatedly.

What is your research question?

The most important issue here is that the design you use should be appropriate to your initial question. Implicit within your question will be issues of size, breadth, relationship between variables, how easy is it to measure variables etc.

The two different questions below call for very different types of design:

The example  Dimensions of library anxiety and social interdependence: implications for library services  (Jiao and Onwuegbuzie,  Library Review , Volume 51 Number 2) looks at attitudes and the relationship between variables, and uses very precise measurement instruments in the form of two questionnaires, with 43 and 22 items respectively.

In the example  Equity in Corporate Co-branding  (Judy Motion  et al. ,  European Journal of Marketing , Volume 37 Number 7),  the RQs posit a need to describe rather than to link variables, and the methodology used is one of discourse theory, which involves looking at material within the context of its use by the company.

What sample size will you base your data on?

The sample is the source of your data, and it is important to decide how you are going to select it.

See  Sampling techniques .

What research methods will you use and why?

We referred above to the distinction between methods and methodology. There are two main approaches to methodology – qualitative and quantitative.

For more detail on each of the approaches,  Quantitative approaches to design  and  Qualitative approaches to design  later in this feature.

Note, you do not have to stick to one methodology (although some writers recommend that you do). Combining methodologies is a matter of seeing which part of the design of your research is better suited to which methodology.

How will you triangulate your research?

Triangulation refers to the process of ensuring that any defects in a particular methodology are compensated by use of another at appropriate points in the design. For example, if you carry out a quantitative survey and need more in depth information about particular aspects of the survey you may decide to use in-depth interviews, a qualitative method.

Here are a couple of useful articles to read which cover the issue of triangulation:

• Combining quantitative and qualitative methodologies in logistics research  by John Mangan, Chandra Lalwani and Bernard Gardner ( International Journal of Physical Distribution & Logistics Management , Volume 34 Number 7) looks at ways of combining methodologies in a particular area of research, but much of what they say is generally applicable.
• Quantitative and qualitative research in the built environment: application of "mixed" research approach  by Dilanthi Amaratunga, David Baldry, Marjan Sarshar and Rita Newton ( Work Study , Volume 51 Number 1) looks at the relative merits of the two research approaches, and despite reference to the built environment in the title acts as a very good introduction to quantitative and qualitative methodology and their relative research literatures. The section on triangulation comes under the heading 'The mixed (or balanced) approach'. 

What steps will you take to ensure that your research is ethical?

Ethics in research is a very important issue. You should design the research in such a way that you take account of such ethical issues as:

• informed consent (have the participants had the nature of the research explained to them)?
• checking whether you have permission to transcribe conversations with a tape recorder
• always treating people with respect, consideration and concern.

How will you ensure the reliability of your research?

Reliability

This is about the replicability of your research and the accuracy of the procedures and research techniques. Will the same results be repeated if the research is repeated? Are the measurements of the research methods accurate and consistent? Could they be used in other similar contexts with equivalent results? Would the same results be achieved by another researcher using the same instruments? Is the research free from error or bias on the part of the researcher, or the participants? (E.g. do the participants say what they believe the management, or the researcher, wants? For example, in a survey done on some course material, that on a mathematical module received glowing reports – which led the researcher to wonder whether this was anything to do with the author being the Head of Department!)

How successfully has the research actually achieved what it set out to achieve? Can the results of the study be transferred to other situations? Does x really cause y, in other words is the researcher correct in maintaining a causal link between these two variables? Is the research design sufficiently rigorous, have alternative explanations been considered? Have the findings really be accurately interpreted? Have other events intervened which might impact on the study, e.g. a large scale redundancy programme? (For example, in an evaluation of the use of CDs for self study with a world-wide group of students, it was established that some groups had not had sufficient explanation from the tutors as to how to use the CD. This could have affected their rather negative views.)

Generalisability

Are the findings applicable in other research settings? Can a theory be developed that can apply to other populations? For example, can a particular study about dissatisfaction amongst lecturers in a particular university be applied generally? This is particularly applicable to research which has a relatively wide sample, as in a questionnaire, or which adopts a scientific technique, as with the experiment.

Transferability

Can the research be applied to other situations? Particularly relevant when applied to case studies.

In addition, each of the sections in this feature on quantitative and qualitative approaches to research design contain notes on how to ensure that the research is reliable.

Some basic definitions

In order to answer a particular research question, the researcher needs to investigate a particular area or group, to which the conclusions from the research will apply. The former may comprise a geographical location such as a city, an industry (for example the clothing industry), an organisation/group of organisations such as a particular firm/type of firm, a particular group of people defined by occupation (e.g. student, manager etc.), consumption of a particular product or service (e.g. users of a shopping mall, new library system etc.), gender etc. This group is termed the  research population .

The  unit of analysis  is the level at which the data is aggregated: for example, it could be a study of individuals as in a study of women managers, of dyads, as in a study of mentor/mentee relationships, of groups (as in studies of departments in an organisation), of organisations, or of industries.

Unless the research population is very small, we need to study a subset of it, which needs to be general enough to be applicable to the whole. This is known as a  sample , and the selection of components of the sample that will give a representative view of the whole is known as  sampling technique  . It is from this sample that you will collect your data.

In order to draw up a sample, you need first to identify the total number of people in the research population. This information may be available in a telephone directory, a list of company members, or a list of companies in the area. It is known as a  sampling frame .

In  Networking for female managers' career development  (Margaret Linehan,  Journal of Management Development , Volume 20 Number 10), he sampling technique is described as follows:

"A total of 50 senior female managers were selected for inclusion in this study. Two sources were used for targeting interviewees, the first was a listing of Fortune 500 top companies in England, Belgium, France and Germany, and, second, The Marketing Guide to Ireland. The 50 managers who participated in the study were representative of a broad range of industries and service sectors including: mining, software engineering, pharmaceutical manufacturing, financial services, car manufacturing, tourism, oil refining, medical and state-owned enterprises."

Sampling may be done either a  probability  or a  non-probability  basis. This is an important research design decision, and one which will depend on such factors as whether the theory behind the research is positivist or idealist, whether qualitative or quantitative methods are used etc. Note that the two methods are not mutually exclusive, and may be used for different purposes at different points in the research, say purposive sampling to find out key attitudes, followed by a more general, random approach.

Note that there is a very good section from an online textbook on sampling: see William Trochim's  Research Methods Knowledge Base .

Probability sampling

In  probability  sampling, each member of a given research population has an equal chance of being selected. It involves, literally, the selection of respondents at random from the sampling frame, having decided on the sample size. This type of sampling is more likely if the theoretical orientation of the research is  positivist , and the methodology used is likely to be  quantitative .

Probability sampling can be:

• random  – the selection is completely arbitrary, and a given number of the total population is selected completely at random.
• systematic  – every  nth element  of the population is selected. This can cause a problem if the interval of selection means that the elements share a characteristic: for example, if every fourth seat of a coach is selected it is likely that all the seats will be beside a window.
• stratified   random  – the population is divided into segments, for example, in a University, you could divide the population into academic, administrators, and academic related (related professional staff). A random number of each group is then selected. It has the advantage of allowing you to categorise your population according to particular features. A.D. Jankowicz provides useful advice (Business Research Methods,Thomson Learning, 2000, p.197).

The concept of fit in services flexibility and research: an empirical approach  (Antonio J Verdú-Jover  et al. ,  International Journal of Service Industry Management , Volume 15 Number 5) uses stratified sampling: the study concentrates on three sectors within the EU, chemicals, electronics and vehicles, with the sample being stratified within this sector.

• cluster  – a particular subgroup is chosen at random. The subgroup may be based on a particular geographical area, say you may decide to sample particular areas of the country.

Non probability sampling

Here, the population does not have an equal chance of being selected; instead, selection happens according to some factor such as:

• convenience/accidental  – being present at a particular time e.g. at lunch in the canteen. This is an easy way of getting a sample, but may not be strictly accurate, because the factor you have chosen is based on your convenience rather than on a true understanding of the characteristics of the sample.

In  "Saying is one thing; doing is another": the role of observation in marketing research  ( Qualitative Market Research: An International Journal , Volume 2 Number 1), Matthews and Boote use a two-stage sampling process, with convenience sampling followed by time sampling: see their methodology.

• "key informant technique" – i.e. people with specialist knowledge
• using people at selected points in the organisational hierarchy 
• snowball, with one person being approached and then suggesting others.

In "The benefits of the implementation of the ISO 9000 standard: empirical research in 288 Spanish companies", a sample was selected based on all certified companies in a particular area, because this was where the highest number of certified companies could be found.

• quota  – the assumption is made that there are subgroups in the population, and a quota of respondents is chosen to reflect this diversity. This subgroup should be reasonably representative of the whole, but care should be taken in drawing conclusions for the whole population. For example, a quota sample taken in New York State would not be representative of the whole of the United States.

Monitoring consumer confidence in food safety: an exploratory study , de Jonge  et al . use quota sampling using age, gender, household size and region as selection variables in a food safety survey. Read about the methodology under Materials and methods.

Non probability sampling methods are more likely to be used in qualitative research, with the greater degree of collaboration with the respondents affording the opportunity of greater detail of data gathering. The researcher is more likely to be involved in the process and be adopting an  interpretivist theoretical  stance.

Calculating the sample size

In purposive sampling, this will be determined by judgement; in other more random types of sample it is calculated as a  proportion  of the sampling frame, the key criterion being to ensure that it is representative of the whole. (E.g. 10 per cent is fine for a large population, say over 1000, but for a small population you would want a larger proportion.)

If you are using stratified sampling you may need to adjust your strata and collapse into smaller strata if you find that some of your sample sizes are too small.

The response rate

It is important to keep track of the response rate against your sample frame. If you are depending on postal questionnaires, you will need to plan into your design time to follow up the questionnaires. What is considered to be a good response rate varies according to the type of survey: if you are, say, surveying managers, then a good response would be 50 per cent; for consumer surveys, the response rate is likely to be lower, say 10 to 20 per cent.

The thing that characterises quantitative research is that it is objective. The assumption is that facts exist totally independently and the researcher is a totally  objective  observer of situations, and has no power to influence them. At such, it probably starts from a positivist or empiricist position.

The research design is based on one iteration in collection of the data: the categories are isolated prior to the study, and the design is planned out and generally not changed during the study (as it may be in qualitative research).

What is my research question? What variables am I interested in exploring?

It is usual to start your research by carrying out a  literature review , which should help you formulate a research question.

Part of the task of the above is to help you determine what  variables  you are considering. What are the key variables for your research and what is the relationship between them – are you looking to  explore  issues, to  compare  two variables or to look at  cause and effect ?

The Dutch heart health community intervention "Hartslag Limburg": evaluation design and baseline data  (Gaby Ronda  et al. ,  Health Education , Volume 103 Number 6) describes a trial of a cardiovascular prevention programme which indicated the importance of its further implementation. The key variables are the types of health related behaviours which affect a person's chance of heart disease.

The following studies compare variables:

Service failures away from home: benefits in intercultural service encounters  (Clyde A Warden  et al. ,  International Journal of Service Industry Management , Volume 14 Number 4) compares service encounters (the independent variable) inside and outside Taiwan (the dependent variable) in order to look at certain aspects of 'critical incidents' in intercultural service encounters.

The concept of fit in services flexibility and research: an empirical approach  (Antonio J Verdú-Jover  et al. ,  International Journal of Service Industry Management , Volume 15 Number 5) looks at managerial flexibility in relation to different types of business, service and manufacturing.

They can also look at cause and effect:

In  Remote control marketing: how ad fast-forwarding and ad repetition affect consumers  (Brett A.S. Martin  et al. ,  Marketing Intelligence & Planning , Volume 20 Number 1), the authors look at two variables associated with advertising, notably zipping and fast forwarding, and in their effect on a third variable, consumer behaviour - i.e. ability to remember ads. Furthermore, it looks at the interaction between the first two variables - i.e. whether they interact on one another to help increase recall.

What is the hypothesis?

It is usual with quantitative research to proceed from a particular hypothesis. The object of research would then be to test the hypothesis.

In the example quoted above,  Remote control marketing: how ad fast-forwarding and ad repetition affect consumers , the researchers decided to explore a neglected area of the literature: the interaction between ad zipping and repetition, and came up with three hypotheses:

The influence of zipping H1 . Individuals viewing advertisements played at normal speed will exhibit higher ad recall and recognition than those who view zipped advertisements.

Ad repetition effects H2 . Individuals viewing a repeated advertisement will exhibit higher ad recall and recognition than those who see an advertisement once.

Zipping and ad repetition H3 . Individuals viewing zipped, repeated advertisements will exhibit higher ad recall and recognition than those who see a normal speed advertisement that is played once.

What are the appropriate measures to use

It is very important, when designing your research, to understand  what  you are measuring. This will call for a close examination of the issues involved: is your measure suitable to the hypothesis and research question under consideration? The type of scale you will use will dictate the statistical procedure which you can use to analyse your data, and it is important to have an understanding of the latter at the outset in order to obtain the correct level of analysis, and one that will throw the best light on your research question, and help test your hypothesis.

It is also important to understand what type of data you are trying to collect. Are you wanting to collect data that relates simply to different types of categories, for example, men and women (as in, say, differences in decision-making between men and women managers), or do you want to rank the data in some way? Choices as far as the nature of data are concerned again dictate the type of statistical analysis.

Data can be categorised as follows:

• Nominal – Representing particular categories, e.g. men or women.
• Ordinal – Ranked in some way such as order of passing a particular point in a shopping centre.
• Interval – Ranked according to the interval between the data, which remains the same. Most typical of this type of data is temperature.
• Ratio – Where it is possible to measure the difference between different types of data - for example applying a measurement.
• Scalar – This type of data has intervals between it, which are not quantifiable.

Note that some of the above categories, especially 'interval' and 'ratio' are drawn from a scientific model which assumes exact measurement of data (temperature, length etc.). In management research, you are unlikely to want to or be able to apply such a high degree of exactitude, and are more likely to be measuring less exact criteria which do not have an exact interval between them.

Here are some examples of use of data in management research. This one illustrates the use of different categories:

The concept of fit in services flexibility and research: an empirical approach  (see above) uses an approach which itemises the different aspects which the researchers wished to measure flexibility mix, performance and the form's general data. 

This one looks at categories and also at ranked data (ordinal):

In  Remote control marketing: how ad fast-forwarding and ad repetition affect consumers  (also see above), the measure involved 2 (speed of ad presentation: normal, fast-forwarded) ×\ 2 (repetition: none, one repetition) between-subjects factorial design.

The following examples look at measures on a scale, which may relate to tangible factors such as frequency, or more intangible ones which relate to attitude or opinion:

How many holidays do you take in a year?

One __  Between 2 and 5 __  Between 5 and 10 __  More than 10 __

Tick the option which most agrees with your views.

Navigating my way around the CD was:

Very easy __  Easy __  Neither easy nor hard __  Hard __  Very hard __

The later type of data are very common in management research, and are known as scalar data. A very common measure for such data is known as the Likert scale:

Strongly agree __________ Agree __________ Neither agree nor disagree __________ Disagree __________ Strongly disagree __________

How will I analyse the data?

Quantitative data are invariably analysed by some sort of statistical means, such as a t-test, a chi test, cluster analysis etc. It is very important to decide at the planning stage what your method of analysis will be: this will in turn affect your choice of measure. Both your analysis and measure should be suitable to test your hypothesis.

You need also to consider what type of package will you need to analyse your data. It may be sufficient to enter it into an Excel spreadsheet, or you may wish to use a statistical package such as SPSS or Mintab.

What are the instruments used in quantitative research?

Or, put more simply, what methods will you use to collect your data?

In scientific research, it is possible to be reasonably precise by generating experiments in laboratory conditions. Whilst the  field experiment  has a place in management research, as does  observation , the most usual instrument for producing quantitative data is the  survey , most often carried out by means of a  questionnaire .

You will find numerous examples of questionnaires and surveys in research published by Emerald, as you will in any database of management research. Questionnaires will be discussed at a later stage but here are some key issues:

• It is important to know exactly what questions you want answers to. A common failing is to realise, once you have got the questionnaire back, that you really need answers to a question which you never asked. Thus the questionnaire should be rigorously researched and the questions phrased as precisely as possible.
• You are more likely to get a response if you give people a reason to respond - commercial companies sometimes offer a prize, which may not be possible or appropriate if you are a researcher in a university, but it is usual in that case to give the reason behind your research, which gives your respondent a context. Even more motivational is the ease with which the questionnaire can be filled in.
• How many responses will I need? This concerns the eventual size of your dataset and depends upon the degree of complexity of your planned analysis, how you are treating your variables (for example, if you are wanting to show the effect of a variable, you will need a larger response size, likewise if you are showing changes in variables).

Other instruments that are used in quantitative research to generate data are experiments, historical records and documents, and observation.

Note that some authors claim that for a design to be a  true experiment , items must be randomly assigned to groups; if there is some sort of control group or multiple measures, then it may be  quasi experimental . If your survey fits neither of these descriptions, it may according to these authors be sufficient for descriptive purposes, but not if you seek to establish a causal relationship.

For more information on types of design, see William Trochim's Research Methods Knowledge Base section on  types of design .

What are the advantages and drawbacks of quantitative research?

The main advantage of quantitative research is that it is easy to determine its rigour: because of the objectivity of quantitative studies, it is easy to replicate them in another situation. For example, a well-constructed questionnaire can be used to analyse job satisfaction in two different companies; likewise, an observation studying consumer behaviour in a shopping centre can take place in two different such centres.

Quantitative methods are also good at obtaining a good deal of reliable data from a large number of sources. Their drawback is that they are heavily dependent on the reliability of the instrument: that is, in the case of the questionnaire, it is vital to ask the right questions in the right way. This in turn is dependent upon having sufficient information about a situation, which is not always possible. In addition, quantitative studies may generate a large amount of data, but the data may lack depth and fail to explain complex human processes such as attitudes to organisational change, or how how learning takes place.

For example, a quantitative study on a piece of educational software may show that on the whole people felt that they had learnt something, but may not necessarily show how they learnt, which an observation could.

For this reason, quantitative methods are often used in conjunction with qualitative methods: for example, qualitative methods of interviewing may be used as a way of finding out more about a situation in order to draw up an informed quantitative instrument; or to explore certain issues which have appeared in the quantitative study in greater depth.

Qualitative research operates from a different epistemological perspective than quantitative, which is essentially objective. It is a perspective that acknowledges the essential difference between the social world and the scientific one, recognising that people do not always observe the laws of nature, but rather comprise a whole range of feelings, observations, attitudes which are essentially subjective in nature. The theoretical framework is thus likely to be interpretivist or realist. Indeed, the researcher and the research instrument are often combined, with the former being the interviewer, or observer – as opposed to quantitative studies where the research instrument may be a survey and the subjects may never see the researcher.

In an  interview for Emerald ,  Professor Slawomir Magala , Editor of the  Journal of Organizational Change Management , has this to say about qualitative methods:

"We follow the view that the social construction of reality is personal, experienced by individuals and between individuals – in fact, the interactions which connect us are the building blocks of reality, and there is much meaning in the space between individuals."

As opposed to the statistical reliance of quantitative research, data from qualitative research is based on observation and words, and analysis is based on interpretation and pattern recognition rather than statistical analysis.

Miles and Huberman list the following as typical criteria of qualitative research:

• Intense and prolonged contact in the field.
• Designed to achieve a holistic or systemic picture.
• Perception is gained from the inside based on actors' understanding.
• Little standardised instrumentation is used.
• Most analysis is done with words.
• There are multiple interpretations available in the data.

Miles, M. and Huberman, A.M. (1994) Qualitative Data Analysis: An Expanded Sourcebook , Sage, London

To what types of research questions is qualitative research relevant?

Qualitative research is best suited to the types of questions which require exploration of data  in depth  over a not particularly large sample. For example, it would be too time consuming to ask questions such as "Please describe in detail your reaction to colour x" to a large number of people, it would be more appropriate to simply ask "Do you like colour x" and give people a "yes/no" option. By asking the former question to a smaller number of people, you would get a more detailed result.

Qualitative research is also best suited to  exploratory  and  comparative  studies; to a more limited extent, it can also be used for  "cause-effect"  type questions, providing these are fairly limited in scope.

One of the strengths of qualitative research is that it allows the researcher to gain an in-depth perspective, and to grapple with complexity and ambiguity. This is what makes it suitable to analysis of  particular  groups or situations, or unusual events.

What is the relationship of qualitative research to hypotheses?

Qualitative research is usually inductive: that is, researchers gather data, and then formulate a hypothesis which can be applied to other situations.

In fact, one of the strengths of qualitative research is that it can proceed from a relatively small understanding of a particular situation, and generate new questions during the course of data collection as opposed to needing to have all the questions set out beforehand. Indeed, it is good practice in quantitative research to go into a situation as free from preconceptions as possible.

How will you analyse the data?

There is not the same need with qualitative research to determine the measure and the method of analysis at an early stage of the research process, mainly because there are no standard ways of analysing data as there are for quantitative research: it is usual to go with whatever is appropriate for the research question. However, because qualitative data usually involves a large amount of transcription (e.g. of taped interviews, videos of focus groups etc.) it is a good idea to have a plan of how this should be done, and to allow time for the transcription process.

There are a couple of attested methods of qualitative data analysis:  content analysis , which involves looking at emerging patterns, and  grounded analysis , which involves going through a number of guided stages and which is closely linked to  grounded theory .

What are the main instruments of qualitative research?

Or put another way, what are the main methods used to collect data? These can be organised according to their methodology (note, the following is not an exhaustive list, for which you should consult a good book on qualitative research):

Ethnographic methods

As the name suggests, this methodology derives from anthropology and involves observing people as a participant within their social and cultural system. Most common methods of data collection are:

• Interviewing, which means discussions with people either on the phone, by email or in person when the purpose is to collect data which is by its nature unquantifiable and more difficult to analyse by statistical means, but which provides in-depth information. The interview can be either:  Structured , which means that the interviewer has a set number of questions.  Semi-structured , which means that the interviewer has a number of questions or a purpose, but the interview can still go off in unanticipated directions.
• Focus groups, which is where a group of people are assembled at one time to give their reaction to a product, or to discuss an issue. There is usually some sort of facilitation which involves either guided discussion or some sort of product demonstration.
• Participant observation – the researcher observes behaviour of people in the organisation, their language, actions, behaviour etc.

For some examples of participant observation, see Methods of empirical research ,  and for examples of interview technique, see  Techniques of data collection and analysis .

Historical analysis

This is literally, the analysis of historical documents of a particular company, industry etc. It is important to understand exactly what your focus is, and also which historical school or theoretical perspective you are drawing on.

Grounded theory

This is an essentially inductive approach, and is applied when the understanding of a particular phenomenen is sought. A feature is that the design of the research has several iterations: there is initial exploration followed by a theory which is then tested.

In  Grounded theory methodology and practitioner reflexivity in TQM research  ( International Journal of Quality & Reliability Management  , Volume 18 Number 2), Leonard and McAdam use grounded theory to explore TQM, on the grounds that quantitative methods "fail to give deep insights and rich data into TQM in practice within organizations", and that it is much more appropriate to listen to the individual experiences of participants. 

Action research

This is a highly participative form of research where the research is carried out in collaboration with those involved in a particular process, which is often concerned with some sort of change.

Narrative methods

This is when the researcher listens to the stories of people in the organisation and triangulates them against official documents.

Discourse theory

This methodology draws on a theory which allows language to have a meaning that is not set but is negotiated through social context.

Helen Francis in  The power of "talk" in HRM-based change  ( Personnel Review , Volume 31 Number 4) describes her use of discourse theory as follows:

"The approach to discourse analysis drew upon Fairclough's seminal work in which discourse is treated as a form of social practice and meaning is something that is essentially fluid and negotiated rather than being authored individually (Fairclough, 1992, 1995).

"For Fairclough (1992, 1995) the analysis of discursive events is three dimensional and includes simultaneously a piece of text, an instance of discursive practice, and an instance of social practice. Text refers to written and spoken language in use, while "discursive practices" allude to the processes by which texts are produced and interpreted. The social practice dimension refers to the institutional and organisational factors surrounding the discursive event and how they might shape the nature of the discursive practice.

"For the purposes of this research, the method of analysis included a description of the language text and how it was produced or interpreted amongst managers and their subordinates. Particular emphasis was placed on investigating the import of metaphors that are characteristic of HRM, and the introduction of HRM-based techniques adopted by change leaders in their attempt to privilege certain themes and issues over others."

Fairclough, N., 1992,  Discourse and Social Change , Polity Press, Cambridge.

Fairclough, N., 1995,  Critical Discourse Analysis: Papers in the Critical Study of Language , Longman, London.

Discourse theory can be applied to the written as well as the spoken word and can be used to analyse marketing literature as in the following example:

Equity in corporate co-branding: the case of Adidas and the all-blacks  by Judy Motion  et al.  ( European Journal of Marketing , Volume 37 Number 7), where discourse theory is used to analyse branding messages.

How rigorous is qualitative research?

It is often considered harder to demonstrate the rigour of qualitative research, simply because it may be harder to replicate the conditions of the study, and apply the data in other similar circumstances. The rigour may partly lie in the ability to generate a theory which can be applied in other situations, and which takes our understanding of a particular area further.

Rigour in qualitative research is greatly aided by:

• confirmability - which does not necessarily mean that someone else would adopt the same conclusion, but rather there is a clear audit trail between your data and your interpretation; and that interpretations are based on a wide range of data (for example, from several interviews rather than just one). (This is related to  triangulation , see below.)
• authenticity - are you drawing on a sufficiently wide range of rich data, do the interpretations ring true, have you considered rival interpretations, do your informants agree with your interpretation?

In  Cultural assumptions in career management: practice implications from Germany;  (Hansen and Willcox,  Career Development International , Volume 2 Number 4), the main method used is ethnographic interviews, and findings are verified by comparing data from the two samples.

Reliability is also enhanced if you can triangulate your data from a number of different sources or methods of data collection, at different times and from different participants.

Dennis Cahill, in  When to use qualitative methods: a new approach  ( Marketing Intelligence & Planning , Volume 14 Number 6), has this to say about the reliability of qualitative research:

"While there are times when qualitative techniques are inappropriate to the research goal, or appropriate only in certain portions of a research project, quantitative techniques do not have universal applicability, either. Although these techniques may be used to measure "reality" rather precisely, they often suffer from a lack of good descriptive material of the type which brings the information to life. This lack is particularly felt in corporate applications where implementation of the results is sought. Therefore, whether one has any interest in the specific research described above, if one is involved in implementation of research results – something we all should be involved in – the use of qualitative research at midpoint is a technique with which we should become familiar.

"It is at this point that some qualitative follow up – interviews or focus groups for example – can serve to flesh out the results, making it possible for people at the firm to understand and internalize those results."

Can qualitative research be used in with quantitative research?

Whereas some researchers only use either qualitative or quantitative methodologies, the two are frequently combined, as when for example qualitative methods are used exploratatively in order to obtain further information prior to developing a quantitative research instrument. In other cases, qualitative methods are used to complement quantitative methods and obtain a greater degree of descriptive richness:

In  When to use qualitative methods: a new approach , Dennis Cahill describes how qualitative methods were used after an extensive questionnaire used to carry out research for a new publication dedicated to the needs of the real estate market. The analysis for the questionnaire produced a five-segment typology (winners, authentics, heartlanders, wannabes and maintainers), which was tested by means of an EYE-TRAC test, when a selected sample was videotaped looking at a magazine of houses for sale.

Once you have established the key features of your design, you need to create an outline project plan which will include a budget and a timetable. In order to do this you need to think first about the activities of your data collection: how much data are you collecting, where etc. (See the section on  Sampling techniques .) You also need to consider your time period for data collection.

Over what time period will you collect your data?

This refers to two types of issues:

Type of study

Should the research be a 'snapshot', examining a particular phenomenon at a particular time, or should it be  longitutinal , examining an issue over a time period? If the latter, the object will be to explore changes over the period.

A longitudinal study of corporate social reporting in Singapore  (Eric W K Tsang,  Accounting, Auditing & Accountability Journal , Volume 11 Number 5) examines social reporting in that country from 1986 to 1995.

Methodology

Sometimes, you may have 'one shot' at the collection of your data - in other words, you plan your sample, your method of data collection, and then analyse the result. This is more likely to be the case if your research approach is more quantitative.

However, other types of research approach involve stages in the collection of data. For example, in  grounded theory  research, data is collected and analysed and then the process is repeated as more is discovered about the subject. Likewise in  action research , there is a cyclical process of data collection, reflection and more collection and analysis.

If you adopt an approach where you  combine quantitative and qualitative methods , then this methodology will dictate that you do a series of studies, whether qualitative followed by quantitative, or vice versa, or qualitative/quantitative/qualitative.

Grounded theory methodology and practitioner reflexivity in TQM research  (Leonard and McAdam,  International Journal of Quality & Reliability Management , Volume 18 Number 2) adopts a three-stage approach to the collection of data.

Doing the plan

The following are some of the costs which need to be considered:

• Travel to interview people.
• Postal surveys, including follow-up.
• The design and printing of the questionnaire, especially if there is use of Optical Mark Reader (OMR) and Optical Character Recognition (OCR) technology.
• Programming to "read" the above.
• Programming the data into meaningful results.
• Transcription of any tape recorded interviews.
• Cost of design of any internet survey.
• Employment of a research assistant.

Timetabling

Make a list of the key stages of your research. Does it have several phases, for example, a questionnaire, then interviews?

How long will each phase take? Take account of factors such as:

• Sourcing your sampling frame
• Determining the sample
• Approaching interview subjects
• Preparations for interviews
• Writing questionnaires
• Response time for questionnaires (include a follow-up stage)
• Analysing the responses
• Writing the report

When doing a schedule, it's tempting to make it as short as possible in the belief that you actually can achieve more in the time than you think. However, it's very important to be as accurate as possible in your scheduling.

Planning is particularly important if you are working to a specific budget and timetable as for example if you are doing a PhD, or if you are working on a funded research project, which has a specific amount of money available and probably also specific deadlines.

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