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Landscaping Company Business Plan Template

Written by Dave Lavinsky

Landscaping Business Plan

You’ve come to the right place to create your landscaping business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their landscaping companies.

Landscaping Business Plan Example

Below is a sample landscaping business plan and template to help you create each section of your landscaping business plan.

Executive Summary

Business overview.

Beautiful Gardens Landscaping Service is a startup landscaping business located in Dallas, Texas. The company is founded by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Beautiful Gardens Landscaping Service will provide a variety of professional landscaping and lawn care services for residential customers in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services of all kinds. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond the competitors.

Product Offering

The following are the services that Beautiful Gardens Landscaping Service will provide:

  • Lawn Care and Chemical Application
  • Landscape Maintenance
  • Landscape Design
  • Landscape Construction
  • Trimming and Pruning
  • Trees and Ornamental Planting and Care
  • Perimeter Pest Control
  • Vegetation Management
  • Gardening and Plant Care Consulting Services

Customer Focus

Beautiful Gardens Landscaping Service will target homeowners in Dallas. The company will also target owners of multi-family residential buildings such as apartment complexes and condominiums. No matter the customer, Beautiful Gardens Landscaping Service will deliver the best communication, service, and high quality landscaping.

Management Team

Beautiful Gardens Landscaping Service will be owned and operated by John Martinez. John is a graduate of Texas University with a Bachelor’s degree in Business Management. He has over five years of experience working as a manager for another local landscaping business. John will be the company’s Chief Executive Officer. He will steer the vision of the business and provide direction for the other managers and executives of the company.

John has recruited a landscaping expert, Lisa Smith, to be the company’s Chief Operating Officer and help oversee the business operations. Lisa will handle the day-to-day operations, including training the landscape personnel, providing consultation services, and overseeing the landscape design process. Lisa is a graduate of California University with a degree in Landscaping Design.

John and Lisa have recruited an experienced marketing director, Robert Johnson, to become a member of the Beautiful Gardens Landscaping Service management team. Robert is a graduate of the University of Maine with a Master’s degree in Sales and Marketing. John and Lisa rely on Robert’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Beautiful Gardens Landscaping Service will be able to achieve success by offering the following competitive advantages:

  • Skilled team of landscaping experts who will oversee the process and conduct inspections regularly to ensure all landscapers are adhering to stringent quality standards.
  • Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support. For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.
  • The company offers competitive pricing and discounts for regular customers.

Financial Highlights

Beautiful Gardens Landscaping Service is seeking $350,000 in debt financing to launch its landscaping business. The funding will be dedicated towards securing the office space and purchasing landscaping equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

  • Office space build-out: $120,000
  • Landscaping equipment, supplies, and materials: $80,000
  • Three months of overhead expenses (payroll, utilities): $130,000
  • Marketing costs: $10,000
  • Working capital: $10,000

dayne landscaping business plan

Company Overview

Who is beautiful gardens landscaping service.

Beautiful Gardens Landscaping Service is a newly established landscaping company in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services performed by expertly trained professionals. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond its competitors. Beautiful Gardens Landscaping Service will be able to provide a wide variety of landscaping and lawn care services for homeowners who value high quality, reliable service and easy-to-use communication systems.

Beautiful Gardens Landscaping Service will be able to guarantee the quality of its services thanks to the latest and most innovative landscaping project management technology and stringent quality control standards. The company’s team of highly qualified professionals are experienced in landscaping, lawn care, and gardening, thus will be able to provide exceptional results for a wide variety of services from routine maintenance to new landscape design and build-out. Beautiful Gardens also provides consulting services in the areas of landscaping, gardening, and lawn care.

Beautiful Gardens Landscaping Service History

Beautiful Gardens Landscaping Service is owned and operated by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Since incorporation, Beautiful Gardens Landscaping Service has achieved the following milestones:

  • Registered Beautiful Gardens Landscaping Service, LLC to transact business in the state of Texas.
  • Has signed a lease to rent the office space.
  • Reached out to numerous contacts to include previous employees, landscapers, friends, family, and professional networks to inform them of the new business.
  • Began recruiting a staff of accountants, landscapers, and sales personnel to work at Beautiful Gardens Landscaping Service.

Beautiful Gardens Landscaping Service Services

Industry analysis.

The United States Landscaping Services industry is valued at $128.8B and is expected to increase by 2.3% this year. There are more than 600,000 businesses and over 1M people working in the industry nationwide. The states of Florida, California, and New York have the most landscaping businesses of all the states, while Texans spend the most on landscaping services of all states.

Households with higher than average levels of disposable incomes (over $100,000 per year) spend the most on landscaping services for their homes. While these households reduce their spending on non-essential items during times of economic downturns, they are still more consistently spending on landscaping during these times versus lower income households. The number of households in the U.S. in this higher income bracket is expected to increase this year, resulting in growth opportunities for operators in the landscaping industry. Additionally, there is a rising demand for residential landscaping services from millenials and Gen Z consumers as more of them are participating in gardening activities.

The industry faces several challenges including shortage of quality labor, numerous price-based competitors, economic downturns, and high insurance costs. Industry operators can overcome these challenges and find success by researching their competitors, providing quality service by capable personnel, implementing a targeted marketing campaign, and charging fair prices for customers and employees.

Customer Analysis

Demographic profile of target market.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Beautiful Gardens will primarily target the following customer profiles:

  • Homeowners with annual household incomes of $100,000 or more
  • Owners of multi-family residential properties such as apartment complexes and condominiums
  • Millennials and Gen Z homeowners who need help starting their own gardens

Competitive Analysis

Direct and indirect competitors.

Beautiful Gardens Landscaping Service will face competition from other companies with similar business profiles. A description of each competitor company is below.

Leif’s Lovely Landscaping Service

Leif’s Lovely Landscaping Service has been operating in the Dallas area for over ten years and has gained a loyal customer base for its excellent service and low prices. Leif’s provides residential homeowners with general landscaping and lawn care services. The company is a small operation and the founder does most of the landscaping work himself. Customers come to Leif’s for reliable, friendly service and the lowest prices in Dallas. The company offers lawn care and chemical application, mulching, tree trimming, and debris cleanup services.

Lake Landscaping & Lawn Care

Founded in 1990 by Henry Lake, Lake Landscaping & Lawn Care is a well-known landscaping and lawn care business that serves all of Dallas-Fort Worth and surrounding areas. The company offers a wide variety of landscaping services for residential homeowners. Services include regular lawn care, trimming, and maintenance, design, construction, and maintenance of landscaping features, and pool service. Lake Landscaping & Lawn Care is owned and operated by Henry Lake, an experienced contractor who designed some of the most prominent outdoor spaces in the area before starting his own business over 30 years ago.

Pete’s Perfect Landscaping

Pete’s Perfect Landscaping is a new Dallas-Texas based company providing landscaping services to customers throughout the city. The company was founded by Peter Smith, an experienced gardener who has been working in the landscaping industry for over 20 years before deciding to start his own landscaping company. Pete’s Perfect Landscaping provides a variety of landscaping services including pruning, trimming, planting, mulching, debris removal, and lawn maintenance.

Competitive Advantage

Beautiful Gardens Landscaping Service will be able to offer the following advantages over its competition:

  • Beautiful Gardens Landscaping Service uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.

Marketing Plan

Brand & value proposition.

Beautiful Gardens Landscaping Service will offer the unique value proposition to its clientele:

  • Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.
  • For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.

Promotions Strategy

The promotions strategy for Beautiful Gardens Landscaping Service is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Beautiful Gardens maintains an active social media presence with regular updates and fun content to get customers excited about the company’s landscaping services.

Professional Associations and Networking

Beautiful Gardens Landscaping Service will become a member of professional associations such as the Landscaping Association, American Gardening Society, and the Texas Lawn Care Association. The leadership team will focus their networking efforts on expanding the company’s vendor and client network.

Print Advertising

Beautiful Gardens Landscaping Service will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in ads to display in industry publications and local newspapers.

Website/SEO Marketing

Beautiful Gardens Landscaping Service will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Beautiful Gardens is able to provide. The website will also list information on the company’s events and testimonials from satisfied clients.

The marketing director will manage Beautiful Gardens’s website presence with SEO marketing tactics so that when someone types in a search engine “Beautiful Gardens” or “landscaping business near me”, Beautiful Gardens Landscaping Service will be listed at the top of the search results.

The pricing of Beautiful Gardens Landscaping Service will be moderate, but higher than low-end competitors so customers feel they receive value when purchasing the Company’s services.

Operations Plan

The following will be the operations plan for Beautiful Gardens Landscaping Service.

Operation Functions:

  • John Martinez will be the CEO of the company. He will oversee the management team and lead the direction of the business. John has spent the past year recruiting the following staff:
  • Lisa Smith – Chief Operating Officer who will manage the design and build process, train landscapers, and oversee the activities of the staff.
  • Sam Garcia – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
  • Robert Johnson – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.
  • Joe Williams – Quality Control Manager who will oversee all inspections of the landscapers to ensure stringent compliance with quality standards are met.

Milestones:

Beautiful Gardens Landscaping Service will have the following milestones complete in the next six months.

11/1/2022 – Finalize lease on office space.

11/15/2022 – Finalize employment contracts for the Beautiful Gardens Landscaping Service management team.

12/1/2022 – Begin build-out of the office and purchase equipment.

12/15/2022 – Begin networking at industry events and implement the marketing plan.

1/15/2023 – Finalize contracts for initial landscaping product suppliers and employment contracts for landscapers.

2/15/2023 – Beautiful Gardens Landscaping Service officially opens its office up to customers and starts taking appointments.

Financial Plan

Key revenue & costs.

The revenue drivers for Beautiful Gardens Landscaping Service are the fees charged to customers in exchange for the company’s services. When it comes to pricing, the business will monitor operational costs, average prices charged by competitors, and local market demand to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a landscaping business. The expenses will be the payroll cost, utilities, landscaping equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Average number of appointments per month: 600
  • Average fees per month: $15,000
  • Overhead costs per year: $400,000

Financial Projections

Income statement, balance sheet, cash flow statement, landscaping company business plan faqs, what is a landscaping company business plan.

A landscaping company business plan is a plan to start and/or grow your landscaping company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your landscaping company business plan using our Landscaping Company Business Plan Template here .

What are the Main Types of Landscaping Companies?

There are a number of different kinds of landscaping companies , some examples include: Commercial, Residential, and Arborists.

How Do You Get Funding for Your Landscaping Company Business Plan?

Landscaping companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for landscaping  and a lawn care business plan.

What are the Steps To Start a Landscaping Company Business?

Starting a landscaping company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Landscaping Company Business Plan - The first step in starting a business is to create a detailed landscaping company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your landscaping company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your landscaping company business is in compliance with local laws.

3. Register Your Landscaping Company Business - Once you have chosen a legal structure, the next step is to register your landscaping company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your landscaping company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Landscaping Company Equipment & Supplies - In order to start your landscaping company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your landscaping company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful landscaping company business and how to write landscape business plan :

  • How to Start a Landscaping Company Business

Where Can I Get a Landscaping Business Plan PDF?

You can download our free landscaping business plan template PDF here . This is a sample landscaping business plan template you can use in PDF format.

Free Landscape Business Plan Template (+PDF Download)

Read Time 6 minutes

Author Stephanie Figy

Published February 21, 2023

Download the Guide

Table of Contents

1. Executive summary

2. company overview, 3. landscaping services, 4. landscaping pricing, 5. market analysis, 6. competitor analysis , 7. marketing plan and sales strategy , 8. management plan, 9. financial plan, set up your landscaping business for success.

Free Landscape Business Plan Template (+PDF Download)

A landscape business plan is essential for securing bank loans, managing startup costs, and maintaining cash flow. Even the most seasoned landscape business owner needs a dynamic roadmap to guide operations and inform goal-setting.

Annually reviewing and adjusting your company’s business plan helps you to scale your landscape business strategically. 

This article describes what to include in a landscape business plan and provides a free landscape business plan template to get started. 

>> Download Aspire’s FREE landscape business plan template. 

The executive summary serves as a strategic snapshot of your landscape business plan. It should be compelling to capture the attention of potential partners and lenders. 

The executive summary briefly describes the new business, its mission, and its goals. Summarize the most critical aspects of the plan, such as:

Market opportunities

Services offered

Financial projections

If you’re applying for funding, specify the amount , how you intend to use it , and, more importantly, how it will increase your profit margins .

Even though the executive summary comes first in the plan, write it last to identify and highlight the most crucial elements of your plan, ensuring that it presents a well-rounded and compelling case for your landscape business.

AL MOFU Template Business Plan Screenshot 1

The company overview is where you start to dig into the details of your landscaping or lawn maintenance business. It should include specifics, such as:

Landscaping business name

Business address

Phone number

Email address

Business website

In addition to the nuts and bolts, a company overview is where business owners state their mission statement , vision statement , and core values . This gives the reader a comprehensive understanding of the company’s business identity.

In this section, list your various landscaping services, such as routine lawn care services, landscape design, or mulch installation. For each service type, detail the: 

Potential profitability

Scalability

Industry relevance

Strategic importance

List any specialized equipment or certifications that enable you to perform unique services or differentiate you in the marketplace. Also, determine whether you plan to provide these services to homeowners, commercial clients, or both.

Some landscape companies in colder climates pivot to snow removal during the winter. If that’s a part of your business model, include the related services in this section. This demonstrates your capacity to diversify and sustain your business during off-peak seasons, contributing to overall revenue stability and client retention.

Next, outline your pricing strategy, including the pricing model or models your business uses, such as flat-rate , project-based , or hourly pricing. Note that pricing depends on factors like:

Market demand

Competition

You may also list prices from a few competitors to show where your business stands in the marketplace. Include how your pricing strategy positions your business, whether as a cost leader , a premium service provider , or a value-driven option .

Explain if your pricing strategy allows flexibility, such as offering package deals or customizing services based on client preferences. If applicable, discuss strategies to attract and retain clients, such as:

Discount programs

Seasonal promotions

Membership programs

Referral incentives 

AL MOFU Template Business Plan Screenshot 2

Include a market analysis within your business plan to show potential investors and partners what the landscape industry looks like in your area, such as:

Market size

Growth trends

Opportunities

Identify market gaps, whether certain services are not offered, or areas are not sufficiently served.

Discuss emerging trends and innovations within the landscaping industry. This could encompass:

Eco-friendly practices

Sustainable landscaping

Advancements in technology and equipment

Your awareness of industry trends indicates your readiness to adapt and stay competitive.

In addition, outline your target audience or buyer persona , including demographics and psychographics. If your key target market includes discerning families, this could help determine specific service offerings, such as organic cleaning products and methods. 

In the competitor analysis section of your business plan, list the top landscape industry players in your service area and their strengths and weaknesses. Discuss competitive advantages that set the business apart and strategies for outperforming competitors, which may include capitalizing on the weaknesses of your peers. 

→ When performing a competitive analysis, due diligence requires consulting market research and industry benchmarks. This guides strategic decision-making .

In addition, detail the marketing and promotional tactics employed by competitors, including their:

Online presence

Social media engagement

Advertising campaigns

Customer acquisition strategies

Explain how your marketing efforts aim to stand out or compete effectively.

You’ve already established your target audience. Now, outline how you plan to reach potential customers and convert them into new customers. List your marketing channels and tactics, like direct mail, email marketing, and social media marketing.

When crafting a marketing strategy , consider each step of the buyer journey and how your company will effectively target customers through those steps, which include:

For your sales strategy, define your approach, such as value-based or consultative selling . 

In addition, define your follow-up strategy for unsold estimates–consider what will convert them–and how to utilize customers you’ve serviced to garner reviews and referrals. 

Your management plan provides an overview of the company’s business structure and key personnel responsible for executing the business plan. It acts as a roadmap for:

Making staffing decisions

Defining internal processes

Developing leaders 

You may start with an organizational chart, which provides an overview of the company hierarchy from the management team on down. Then, go into further detail, listing the roles and responsibilities of each team member. 

A company’s recruitment and retention relies on quality management. Discuss strategies for attracting and retaining talent and your plans for talent development and growing your landscape business . This could include mentorship programs , career pathing , and feedback mechanisms . 

The financial plan breaks down the numbers side of your landscaping business, outlining the company’s economic viability and the leadership’s financial acumen. 

For businesses seeking funding, outline the capital requirements to start the company and how the money will be used. Include personal income statements for each owner and major stockholder, showing assets and liabilities outside the business and personal net worth.

A financial plan should include financial statements, such as:

12-month profit-and-loss projection

Cash flow statement projection

Projected balance sheet

Break-even calculation

Take into account the average profit margins for a landscaping business . Also, list financial risks and mitigation strategies. 

→ Your financial plan is a moving target, as you can’t always predict and plan for changing economic landscapes. Regularly r evisiting and updating this section of your business plan is crucial .

Image | Dashboard

You might use resources to help implement your financial plan, such as landscape business software like Aspire, which provides visibility into every aspect of operations. 

With real-time data readily accessible via custom reports and dashboards , and features to accurately and immediately calculate job costs, Aspire helps landscaping businesses make informed decisions to improve:

Productivity

Accountability

A landscape or lawn care business plan helps secure funding, uncover your business differentiators, and guide day-to-day landscape business operations. Check out our sample business plan to get started. 

Field service software helps implement the business plan, leading to growth, profitability, and landscape business success .

Aspire ’s end-to-end business management software delivers industry-leading features for:

Job costing

Labor management

Purchasing 

For more than a decade, landscape contractors have trusted Aspire’s tools to help them operate profitably and efficiently.

The latest articles from Aspire Software

Practical advice and tools to help you run your field service business.

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© 2012 Linda Pinson - Extracted from Anatomy of a Business Plan, 7 th edition Appendix II Dayne Landscaping, Inc. Business Plan The Dayne Landscaping, Inc. business plan presented on the following pages is based on research for a landscaping and snow removal business in New Hampshire. It was developed by international marketing specialist, Robin Dayne, President of rtd Marketing International, Inc. in Nashua, New Hampshire. Robin wrote this plan specifically for you (the readers of, Anatomy of a Business Plan and the users of our AUTOMATE YOUR BUSINESS PLAN software). It will show you how you can follow our format and write a winning business plan for your own company. Dayne Landscaping, Inc. Scenario Dayne Landscaping, Inc. is a fictitious one-year old business that provides landscaping and snow removal services in Nashua, New Hampshire. The business had a successful first year (2012) and is planning to expand its customer base and purchase its present site (currently leased) for $375,000. In order to purchase the location, Dayne Landscaping, Inc. will use $100,000 of its own funds and seek a loan for the remaining $275,000 . How is this business plan organized? The Organizational and Marketing Plans for Dayne Landscaping, Inc. reflect the company’s current status and its plans for its future expansion. It is important that the marketing plan provide convincing evidence supporting the feasibility of the loan. The lender needs to know that the company has the ability to increase its market share (and revenues) enough to insure that it can repay the loan and interest and still maintain its profitability. Financial Documents need to reflect the company’s history and project its future. This company has been in business for one year (2012) and is seeking a loan. Therefore, the financial documents need to begin with a summary of financial needs and dispersal of loan funds statement. The next section includes projected and historical financial statements for the 2012 business year (first year in business). They will show how well the company met its original projections and what its current financial status is. The third area to be covered in financial documents will address the company’s projections for the future (2013-2015)—projected cash flow, three-year income projection, and projected balance sheet. The closing pages of the financial section contain a financial statement analysis of the company’s history and future projections. Utilizing the financial information developed previously, ratios are computed and matched against industry standards. Of Special Note I found two things of particular interest is Robin’s Dayne Landscaping, Inc. Plan. The Organizational Plan, very effectively addressed Personnel in terms of who they are, training, duties, profile, and salaries/benefits. In the Marketing Plan, Robin did not address the full gamut of marketing considerations. However, I liked her treatment of the target market and her example of the marketing promotion of target market #1. As you proceed with the writing of your own plan, it may help you to look at Dayne Landscaping, Inc.’s business plan to see how Robin handled each of the corresponding sections. Some of the research material has been condensed and we have not included all of the necessary supporting documents. We have also chosen to omit any business or personal financial history that the writer or lender may wish to include in copies of the business plan. Warning! This plan is to be examined for Ms. Dayne’s handling of content only. It has been used as an example in our book and software because we feel it is a fine example of business plan organization. There is no judgment inferred as to appropriateness or financial potential for lenders or investors. Do not use it as a source of research for your own company. We are very pleased that Robin Dayne has provided us with this excellent example of a business plan for inclusion in Anatomy of a Business Plan and AUTOMATE YOUR BUSINESS PLAN. We hope that Dayne Landscaping, Inc.’s plan will be of benefit to you. We thank Robin for being so generous and for allowing us to share her interpretation of business planning with our readers. Robin Dayne is an international marketing consultant who specializes in creating increased revenues through Customer Base Management™. Her email is [email protected] . Dayne Landscaping, Inc. 22 San Carlos Dr. Nashua, New Hampshire 03060 603-335-8200 Robin T. Dayne, President 22 San Carlos Dr. Nashua, NH 03060 (603)-335-8200 Joe Sanborn, Vice-President 56 Gingham St. Nashua, NH 03990 (603) 446-9870 Fred Ryan, Treasurer 98 Canon St. Nashua, NH 06223 (603) 883-0938 Trudy St. George, Secretary 31 Mill St. Nashua, NH 08876 (603) 595-3982 Business Plan Prepared December 2012 by the Corporate Officers (Private and Confidential) Copy 1 of 5 TABLE OF CONTENTS I. EXECUTIVE SUMMARY …… 1 II. PART I - THE ORGANIZATIONAL PLAN … 2 – 7 Summary Description of the Business … ………… 2 Products and/or Services …………………………………………………………… 3 Administrative Plan ………………………………………………………………… 4 Legal Structure ………………………………………………………………. 4 Corporate Officers …………………………………………………………… 4 Management …………………………………………………………………. 4 Personnel …………………………………………………………………… 5 Training ……………………………………………………………………… 5 Personnel Duties …………………………………………………………… 5 Employee Profile …………………………………………………………… 6 Accounting & Legal …………………………………………………………. 6 Insurance …………………………………………………………………… 7 Security ………………………………………………………………………. 7 III. PART II - MARKETING 8 - 15 Target Markets … ….… 8-9 Competition ………………………………………………………………………… 10 Methods of Distribution … … 10 Advertising Strategy .… …… …… …. 10-12 Paid Advertising ……………………………………………………………… 10-11 Direct Mail … … 12 Community Involvement …………………………………………………… 12 Individual Marketing Promotion …… 13-15 IV. PART III - FINANCIAL DOCUMENTS … 16 - 33 Sources & Uses of Loan Funds … 17 2012 Historical Financial Documents …. 18-23 Cash Projected and Historical for 2012 ……………………………………… 18 Profit & Loss Stement for 2012 ……………………………………………… 19 Balance Sheet, December 31, 2012…………………………………………… 20 Break-Even Analysis ………………………………………………………… 21 2013 Financial Projections ………………………………………………………… 22-25 Pro Forma Cash Flow Statement for 2013 (by month) ………………………. 22-23 Three Year Income Projection 2013, 2014, 2015 …………………………… 24 Projected Balance Sheet for December 31, 2013 ……………………………. 25 Financial Statement Analysis ………………………………………………………. 26-29 Financial Assumptions for Dayne Landscaping, Inc. Business Plan ……………… 30 V. SUPPORTING DOCUMENTS * 31 - 34 Competition Comparison ………………………………………………………… 31 Owner's Resume …………………………………………………………………… 32 Letter of Recommendation ………………………………………………………… 34 * Note. We have included only part of the supporting documents in this sample business plan. Dayne Landscaping, Inc. Executive Summary Dayne Landscaping, Inc. is a one-year-old landscaping and snow-removal company, established in January of 2012. The company is located at 22 San Carlos Ave., Nashua, New Hampshire. The currently leased location is available for sale at $375,000. Dayne Landscaping, Inc. has $100,000 to invest and is seeking a $275,000 loan to complete the purchase. By owning the facility, the company can increase its equity for an amount equivalent to the current rental expense. Dayne Landscaping has established its niche in the landscaping and snow removal business during 2012. Projections for 2013 show that it is reasonable to expect expansion of its customer base to new markets and territories. Cash Flow projections support the assumption that the company will have sufficient funds to purchase equipment and hire additional employees to support implementation of the marketing programs. Management: Dayne Landscaping is managed by Robin Dayne. She has five prior years of experience in the landscaping business, working for a local competitor. Previously she worked in a variety of service industries selling and marketing products and services. Robin has established a strong team of very dedicated people who love to work with nature. As manager her role is to identify new business, develop and implement marketing activities, and to negotiate and close new contracts. Current Market: Today the business services 100 residential accounts, 15 small business accounts, and currently no large corporate accounts. The services include: landscaping and design, lawn care and maintenance, snow plowing and removal, and tree maintenance and removal. The success of the company has been a direct result of our ability to provide personal service at a competitive rate, thus creating a dedicated customer base. Currently, the average cost for lawn maintenance of a residential home is $25-30 per hour, small business accounts $50-100 per hour, and large corporate accounts are negotiated on a per contract basis. Due to the seasonal changes in New Hampshire, snow removal becomes an important part of the business to maintain the company’s revenues during the slower winter months of December, January, February, and March. Projected Market: The projected growth rate for the landscaping industry, based the previous years is 28%. We will be expanding our business with new equipment, marketing, and additional employees to meet and exceed that demand. We are expecting to grow our customer base by 50% based on our first year’s track record, our unique offering, and planned marketing activities. Loan Repayment: The $275,000 in loan funds will be required for April 2013 closing. Repayment of the 15- year loan, plus interest, can begin promptly in May. Early retirement of the loan is anticipated, possibly by the end of tax year 2017. In addition to the property and facility, itself, the loan can further be secured by the owner’s home equity which is currently $167,000. 1 Dayne Landscaping, Inc. I. The Organizational Plan Summary Description of the Business Dayne Landscaping, Inc., established in January 2012 as a corporation, handles landscaping, lawn maintenance and snow removal, of residential homes, and small businesses in New Hampshire. It began with 20 residential accounts and 2 small business accounts. As of December 2012, the company has grown to 100 residential accounts and 15 small business accounts, totaling $750,000 in revenue, a growth of 520%. Mission Dayne Landscaping’s mission is to be perceived as the most valued provider of landscaping and snow removal services. The company has been very successful due to the high standard of service and care provided to the customer and because of its reputation for quick response times during snowstorm s. Business Model The company also offers a unique service of oriental garden design landscaping, the only one in the tri-state area. Today that service is offered in New Hampshire only. Twenty-five of the 115 accounts have contracted for these unique gardens. Our plan is to open markets in Connecticut and Massachusetts over the next 3 years. It is important to note that these gardens are a not only a unique service; they are also our premium high ticket service and provide a larger profit margin, directly impacting the company’s bottom line. Strategy The company’s growth strategy is to buy out smaller landscaping companies as we expand the business in to Massachusetts and Connecticut and increase our Large Corporate accounts for snow removal. Currently, with local corporations “downsizing”, “out-sourcing” these services to local businesses has become prevalent. Facility The company currently leases a 20,000 sq. ft. area, which includes a 4,000 sq. ft. building for the main office, a large attached garage for trucks, maintenance equipment and supplies, two large lots, one fenced in for parking equipment, plows, flatbeds, and storage of trees, shrubs, and plants. 2 Products and Services Dayne Landscaping offers three categories of landscaping services to three varieties of customers. The customers consist of residential homes, small businesses, and large corporations. Each group has the option of purchasing the same types of services. Lawn care includes, mowing, weeding, planting, re- sod, pest control, and tree and shrub maintenance. Customized landscape design can be purchased on a contract basis, including specialties in oriental gardens, tree sculpture, and complete landscape design. The third service offered is snow plowing and removal. All the plantings are high quality and are purchased from a local nursery that has been in the business for over 35 years. We also have an arrangement to use the nursery as a consultant when there is a need for it. Customer Profiles The following are descriptions of the three types of customer and the services that are typically purchased by each. 1. Residential homes in mid- to high-income areas, typically purchase lawn care that consists of mowing, weeding, pest control, and tree/scrub maintenance. There are two people assigned per job: two part-time college students, over-seen by a supervisor. This job can take an average of two hours to complete. Each home receives a contract for two visits per month unless there is a special need, which is an additional cost to the basic contract. These lawn contacts run from March thru November. Additionally, 50% of the residential customers also purchase winter snow removal for their driveways, and these customers are charged a minimal flat fee and a per call fee, with an up-front deposit to insure they get priority service. 2. Small business account or office park is the second type of customer. They typically consist of banks or small office buildings and require shrub and landscaping care, weed and pest control and minimal lawn mowing. The average time required to service this type of account is three to four hours with one supervisor and two or three part-time employees. All the small business accounts have a contract for snow removal. A pre-determined amount for the contract is negotiated in Oct. for the four months November thru February, with a per call fee for the month of March, which can have unpredictable snow storms. These customers require quick response times and are charged for that level of service, as they need to accommodate their own customers during business hours. 3. Large corporate account or condo complex are the third type of customer. They require the same services as the small corporate account, but require many more hours, employees, and equipment. Additionally, included in their lawn maintenance is routine watering. The accounts that are being targeted will require an average of one week of maintenance per month. This is the area to be expanded over the next three years. To support the watering needed every other day during the summer months, one part-time worker is hired and dedicated to watering for every two companies. Corporate account contracts are negotiated individually, and range from 60K to 350K per year depending on the amount of square footage and specific landscaping requirements. These customers also require immediate response times, especially in winter during the snow season. 3 Administrative Plan Legal Structure Dayne Landscaping, Inc. is a corporation filed under the same name. The legal and financial advisors recommended a corporation as the most efficient structure based on the plan to purchase pre-existing small landscaping companies in the tri-state area over the next two years. There have been 300 shares of stock applied for, and 100 issued to the sole shareholder (President) at the time of incorporation. This will leave the flexibility of having additional shares on hand should we need to use them in negotiations of larger landscaping company buy-outs. Corporate Officers: Robin Dayne, President Bob Sanborn, Vice President and Accountant (see resumes in Fred Ryan, Treasurer Supporting Documents) Trudy St. George, Secretary and Legal Counsel The officers of the company determine the direction of the corporation through its board meetings. Additionally, there is an incentive plan for board members to acquire company stock based on set profit goals. It should be noted that the President is the only officer working in the day-to-day business. All other officers interact at the monthly board meetings as well as on an “as needed” basis. This allows the company to have access to expertise and advice at large cost savings, which has a direct impact on the bottom line and growth of the company. Management & Personnel Management At present, Robin Dayne, is the President and sole shareholder in Dayne Landscaping, Inc. Robin has five prior years of experience in the landscaping business, working for a local competitor. Previously she worked in a variety of service industries selling and marketing products and services. Dayne Landscaping, Inc. has been incorporated for almost one year, realizing a 520% growth rate between January to November. The growth rate is attributed to high standards set for customer service. Many customers shifted from the prior company because of their loyalty to Robin Dayne. She has set up an incentive plan for her employees that rewards them for outstanding customer service based on year-end survey results, or when contracts are renewed or new business is closed. Under Ms. Dayne’s management, a strong team of very dedicated people who love to work with nature has been formed. As manager her role is to identify new business, develop and implement marketing activities, and to negotiate and close new contracts. The four supervisors manage the accounts and part-time workers. They also determine staffing and equipment needed to maintain the account. There are also two design specialists, one of which is specifically trained in oriental garden design and tree topiaries. 4 Personnel There are three full-time office employees - one office manager and two administrative assistants. Four supervisors and two design specialists work in the field. The remainder are part- time workers, numbering from four to twenty-five or more, depending on the time of the year and work load. 1. Owner-President: 2012 Guaranteed Salary $65,000 with yearly increases justified by profitability. 2. Design Specialists: 2 in 2013; Salaries @ $25,000 + 5% commission on new business contracts. 3. Four Supervisors: Salaries @ $15,000 + 3% bonus per contract for excellent year-end customer surveys. 4. Office Manager: Salary @ $22,000 per year 5. Administrative Assistants (1 in 2012, 2 in 2013): Salaries @ $15,000 per year. 6. Part-time workers: 5-25 @ minimum wage per hour (more added as volume increases). Training All employees receive training from the President and the Supervisor in the following areas: Given by the President a. Company policies and procedures regarding the customers and company standards b. Landscaping orientation at the time they are hired c. Liability and safety procedures d. Equipment care and theft policies Given by the Supervisors a. Overview of each account assignment b. Equipment assignment and training - operation of mowers, tools, and supplies c. Chemicals precautions Personnel Duties 1. President/Owner a. Sets company policies and trains all new employees b. Solicits, interviews and hires new employees c. Assigns accounts to Supervisors d. Negotiates new and large contracts e. Approves the purchases of equipment and supplies f. Handles customer service issues that can not be satisfied by Supervisor g. Reviews and signs all checks h. Follows up on Supervisor sales leads 2. Four Supervisors - report to President a. Manages on average 25 residential accounts and 4 small business accounts b. Will be managing 1-2 Large Corporate accounts c. Responsible for training part-time help on account profiles and equipment d. Forecasts supplies needed for each account e. Forecasts and manages work schedules f. Conducts second round of interviews of part-timers and approves g. Handles account problems related to service and quality issues h. Solicits new business leads to President. i. Responsibility for inventory and equipment assigned to their team 5 3. Office Manager - reports to president a. Manages account scheduling b. Supports Supervisors - back-up supplies misc. c. Takes account calls and passes to supervisors d. Performs yearly customer survey e. Answers phone f. Dispatches and is in “beeper” contact with supervisors g. Assigns and maintains equipment for supervisors 4. Administrative Assistant - reports to president a. Responsible for Bookkeeping functions of: Daily sales reconciliation Accounts receivable and accounts payable Payroll General Ledger b. Computer Typing - 60 WPM, with software knowledge - WP/Excel/D-Base c. 10- key adding machine d. Access to safe e. Tracks orders placed for equipment and supplies 5. Part-time Employees - report to supervisor a. Assigned to work specific accounts b. Mows, weeds, does manual labor c. Identifies any problems d. Follows instructions from supervisor e. Manages inventory of supplies Employee Profile All employees must be: a. Hard working and neat in appearance b. Like working outdoors c. Good communicators d. Team workers e. Educated for full-time work with a minimum HS degree, or in College f. Able to follow directives and be a quick learner g. Dedicated to doing an outstanding job h. Responsible, regarding safety Accounting and Legal Accounting All bookkeeping is kept on computer, on a regular basis, by the Administrative Assistant on the software “QuickBooks Pro” from Intuit. At the end of the year the files are printed and passed to the accountant Bob Sanborn, CPA who has been a personal friend for many years and has 35 years experience as a CPA. His fees are reasonable and there is a high level of trust in his input to the business as he is the Vice President for the corporation as well. 6 [...]... plant lot f Break-in theft/robbery - Alarms set nightly and connected directly to local Police station 7 Dayne Landscaping, Inc II Marketing Plan Author Note: The Marketing Plan for Dayne Landscaping, Inc focuses on three of the basic elements presented in our marketing chapter for a smaller business Market Analysis (Target Markets and Competition), Sales Strategy, and Advertising This marketing plan. .. projected at $10,000 30 Dayne Landscaping, Inc Part IV – Supporting Documents * X X X X * Note: Competition Comparison Owner’s Resume Letter of Reference Quarterly Budget Analysis For purposes of brevity, we have chosen to include only a portion of the supporting documents that would be found in Dayne Landscaping, Inc’s business plan Competition Comparison Vendor Garden Shop Landscaping Plus Dayne Landscaping... Inventory Short-Term Investments $ 196,978 100.00% Assets - Liabilities = Net Worth -or- Liabilities + Equity = Assets 29 Financial Assumptions Dayne Landscaping, Inc Business Plan Seeking Bank Loan Purpose: To purchase land and facilities currently leased by Dayne Landscaping, Inc Projected Terms: $275,000 for 15 Years @ 9%; need funding by April 1, 2013, repayments can begin on May 1, 2013 (see amortization... Statement Analysis Summary ……… … B Ratio Table for Dayne Landscaping, Inc ….…… C 2012 Historical Vertical Income Statement Analysis ………… D December 31, 2012 Vertical Balance Sheet Analysis….……………… 26 27 28 29 Business Plan Financial Assumptions Purpose & Terms of Loan & Financial Assumptions …………………… 16 30 Summary of Financial Needs I Dayne Landscaping, Inc is seeking a loan to increase its... will enable Dayne Landscaping, with no additional expense, to repay the loan + interest and to divert the current rental expense into equity growth 17 2012 Cash Flow Statement One-Year Cash Flow Projection and Cash Flow History Dayne Landscaping, Inc Projected for: BEGINNING CASH BALANCE (January 1, 2008) CASH RECEIPTS A Sales/Revenues 1 Landscaping - Residential 2 Landscaping - Small Business 3 Landscaping... & Loss (Income) Statement Dayne Landscaping, Inc For the Year: 2012 INCOME 1 Sales/Revenues Landscaping - Residential Landscaping - Small Business Landscaping - Customized Snow Removal - Residential Snow Removal - Small Business Miscellaneous Accessories 5% Snow Removal Contracts 2 Cost of Goods to be Sold a Beginning Inventory b Purchases (1) Fertilizer (2) Pesticide (3) Plants/Shrubs (4) Salt/Sand... S E S 2013 Pro Forma Cash Flow Statement Page 1 (January thru June) Dayne Landscaping, Inc For the Year 2013 BEGINNING CASH BALANCE CASH RECEIPTS A Sales/Revenues 1 Landscaping - Residential 2 Landscaping - Small Business 3 Landscaping - Large Corporations 4 Customized Landscaping 5 Snow Removal - Residential 6 Snow Removal - Small Business 7 Snow Removal - Large Corporations 8 5% Snow Removal Contracts... 83,363 83,363 23 131,178 Three Year Income Projection Dayne Landscaping, Inc Updated: December 31, 2012 YEAR 1 2013 YEAR 2 2014 YEAR 3 2015 TOTAL 3 YEARS INCOME 1 SALES/REVENUES a Landscaping - Residential b Landscaping - Small Business c Landscaping - Large Corporations d Customized Landscaping e Snow Removal - Residential f Snow Removal - Small Business g Snow Removal - Large Corporations h 5% Snow... Applicable Only one year in business Only one year in business Balance Sheet 6 Horizontal Financial Statement Analysis 1 Assets, Liab & Equity measured against 2nd year Increases and decreases stated as amount & % Income Statement 2 Revenues & Expenses measured against 2nd year Increases and decreases stated as amount & % 27 2012 Historical Vertical Income Statement Analysis Dayne Landscaping, Inc Begin... There was no direct mail done in the first year of business With the development of the Marketing plan, two direct mail pieces will need to be developed to target our three potential customer bases for 2013 (see detailed plan of this activity) Direct mail #1 Designed for: Target market #1- large corporations and condominiums Target market #2 - small business and office parks Creative Strategy: Design . Linda Pinson - Extracted from Anatomy of a Business Plan, 7 th edition Appendix II Dayne Landscaping, Inc. Business Plan . Robin Dayne has provided us with this excellent example of a business plan for inclusion in Anatomy of a Business Plan and AUTOMATE YOUR BUSINESS PLAN.

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Landscape Architects & Designers in Elektrostal'

Location (1).

  • Use My Current Location

Popular Locations

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  • Elektrostal', Moscow Oblast, Russia

Professional Category (1)

  • Accessory Dwelling Units (ADU)

Project Type

  • Landscape Design
  • Landscape Plans
  • Hardscaping
  • Garden Design
  • Site Planning
  • Drought Tolerant Landscaping
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  • Edible Gardens
  • Custom Water Features
  • Contemporary
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  • $$$$ - I want the best results
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Featured Reviews for Landscape Architects & Designers in Elektrostal'

  • Reach out to the pro(s) you want, then share your vision to get the ball rolling.
  • Request and compare quotes, then hire the Landscape Architect & Landscape Designer that perfectly fits your project and budget limits.

A landscape architect designs and plans outdoor spaces based on the client’s needs and preferences. They:

  • Create detailed plans and visual representations using computer software.
  • Select suitable materials and consider environmental factors like drainage and energy usage.
  • Collaborate with other professionals in Elektrostal' and oversee landscaping project progress.

Landscape architects are typically required to be licensed in order to practice professionally.

By using the expertise of a landscape architect, clients can ensure that their outdoor spaces in Elektrostal' are carefully designed, functional, and visually appealing.

  • Have a degree or certification in landscape design, horticulture, or a related field
  • Best for smaller projects like designing a small backyard or creating a beautiful residential garden.
  • Have expertise in creating personalized designs, selecting plants, and suggesting features like patios or garden beds.
  • Knowledgeable about plant care, garden aesthetics, and creating functional outdoor spaces.
  • Hold a professional degree in landscape architecture and are licensed to practice.
  • Best for larger-scale projects like designing a large garden or dealing with challenging terrains.
  • Specialize in creating master plans for big properties, integrating features like water elements, outdoor structures, and extensive plantings.
  • Have a deep understanding of design principles, construction techniques, and environmental considerations.

What does a landscape architect do?

What does a landscape designer do, questions to ask prospective landscapers in elektrostal', moscow oblast, russia:.

If you search for Landscape Architect near me you'll be sure to find a business that knows all about the latest trends and styles for your outdoor spaces, such as gardens, parks, or outdoor recreational areas.

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ARE YOU A LANDSCAPER?

Company description.

Patrick O'Connell is an established Architectural & Engineering Services business offering complete solutions to clients throughout the local and surrounding areas Idaho. The company, which is located in Moscow(Idaho), and the Patrick, O'Connell has many years' of experience in the Architectural & Engineering Services trade. Established in 1982, Patrick O'Connell has many years of experience in Architectural & Engineering Services.

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IMAGES

  1. How to Write a Landscaping Business Plan: Complete Guide

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  2. Landscaping Business Plan Template Sample Pages

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  3. Landscaping Business Plan Template

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  4. Lawn Care Business Plan Examples

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  5. DAYNE LANDSCAPING, INS. BUSINESS PLAN pdf

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VIDEO

  1. 3 Things to Make Your Landscaping Business more Profitable Immediately

  2. 2023 Marketing Plan For My Lawn Business

  3. ASYNC FLOOR PLAN OUTPUT

  4. 5 essentials to starting a landscaping business #entrepreneur #business #homeservices #smallbusiness

  5. We OPENED A Business

  6. How to Start a Landscaping Business

COMMENTS

  1. PDF Dayne Lanscaping Business Plan

    The business had a successful first year (2015) and is planning to expand its customer base and purchase its present site (currently leased) for $375,000. In order to purchase the location, Dayne Landscaping, Inc. will use $100,000 of its own funds and seek a loan for the remaining $275,000 .

  2. Landscaping Company Business Plan Template (2024)

    Pete's Perfect Landscaping provides a variety of landscaping services including pruning, trimming, planting, mulching, debris removal, and lawn maintenance. Easily complete your Landscaping Company business plan! Download the landscaping company business plan template (including a customizable financial model) to your computer here <-.

  3. Free Landscaping Business Plan Template (+PDF Download)

    Annually reviewing and adjusting your company's business plan helps you to scale your landscape business strategically. This article describes what to include in a landscape business plan and provides a free landscape business plan template to get started. >> Download Aspire's FREE landscape business plan template. 1. Executive summary.

  4. Lawn Landscaping Business Plan Template + Example

    1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

  5. Dayne Lanscaping Business Plan

    Dayne Lanscaping Business Plan. 2015 Linda Pinson - Extracted from Anatomy of a Business plan, 8th edition Appendix II Dayne Landscaping, Inc. Business plan The Dayne Landscaping, Inc. Business plan presented on the following pages is based on research for a landscaping and snow removal Business in New Hampshire. It was developed by international marketing specialist, Robin Dayne, President of ...

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